PEOPLES HOLDING CO
10-Q, 2000-08-14
STATE COMMERCIAL BANKS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D. C. 20549
                                    FORM 10-Q

                   QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 2000
                         Commission File Number 1-13253

                           THE PEOPLES HOLDING COMPANY
             -------------------------------------------------------
           (Exact name of the registrant as specified in its charter)

                             MISSISSIPPI 64-0676974
        ------------------------ --------------------------------------
        (State of Incorporation) (I.R.S. Employer Identification Number)

            209 Troy Street, P. O. Box 709, Tupelo, Mississippi 38801
           ----------------------------------------------------------
                    (Address of principal executive offices)

         Registrant's telephone number including area code 601-680-1001

 Indicate by check whether the registrant (1) has filed all reports required to
 be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
 the preceding 12 months, and (2) has been subject to such filing requirements
                             for the past 90 days.
                                 YES__X__NO_____

  Indicate the number of shares outstanding of each of the issuer's classes of
                common stock, as to the latest practicable date.

            Common stock, $5 Par Value, 6,085,046 shares outstanding
                               as of August 11, 2000


















                                       1
<PAGE>



                           THE PEOPLES HOLDING COMPANY
                                      INDEX

PART 1.  FINANCIAL INFORMATION                                       PAGE

         Item 1.

            Condensed Consolidated Financial Statements (Unaudited)

            Condensed Consolidated Balance Sheets -
                 June 30, 2000 and December 31, 1999.................  3

            Condensed Consolidated Statements of Income - Three
                 Months and Six Months Ended June 30, 2000 and 1999..  4

            Condensed Consolidated Statements of Cash Flows -
                 Six Months Ended June 30, 2000 and 1999.............  5

            Notes to Condensed Consolidated Financial Statements.....  6

         Item 2.

            Management's Discussion and Analysis of Financial
                 Condition and Results of Operations.................  9

         Item 3.

            Quantitative and Qualitative Disclosures
                 About Market Risk................................... 13

PART II. OTHER INFORMATION

         Item 1.

             Legal Proceedings....................................... 13

         Item 2.

             Changes in Securities................................... 13

         Item 4.

             Submission of Matters to a Vote of Shareholders......... 14

         Item 6.(b)

             Exhibits and Reports on Form 8-K........................ 14

         Signatures.................................................. 14












                                       2
<PAGE>
<TABLE>
<CAPTION>
                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                       (in thousands, except share data)

                                                  JUNE 30        DECEMBER 31
                                                   2000             1999
                                               ------------      -----------
                                                (Unaudited)
<S>                                           <C>               <C>
Assets
   Cash and due from banks ..................  $      41,780     $    42,956
   Interest-bearing balances with banks .....          1,096             915
                                                  ----------       ---------
                Cash and Cash Equivalents ...         42,876          43,871

   Time deposits with banks .................              0             152

   Securities available-for-sale ............        192,788         181,133

   Securities held-to-maturity (fair
      value-$81,682 and $83,373 at
      June 30, 2000 and December 31,
      1999, respectively) ...................         83,815          85,611

   Loans, net of unearned income ............        826,842         799,085
      Allowance for loan losses .............        (10,893)        (10,058)
                                                  ----------       ---------
                Net Loans ...................        815,949         789,027

   Premises and equipment, net ..............         29,510          27,730
   Other assets .............................         41,256          35,435
                                                  ----------       ---------
            Total Assets ....................  $   1,206,194     $ 1,162,959
                                                  ==========       =========
Liabilities
   Deposits:
      Noninterest-bearing ...................  $     156,224     $   140,015
      Interest-bearing ......................        887,482         838,943
                                                  ----------       ---------
                Total Deposits ..............      1,043,706         978,958

   Treasury tax and loan note account........          6,880          12,000
   Advances from the Federal Home Loan Bank .         20,451          39,269
   Federal funds purchased ..................          3,800               0
   Other liabilities ........................         15,139          16,643
                                                  ----------       ---------
                Total Liabilities ...........      1,089,976       1,046,870

Shareholders' Equity
   Common Stock, $5 par value - 15,000,000
     shares authorized, 6,282,784 and 6,212,284
     issued, 6,085,046 and 6,204,784 shares
     outstanding at June 30, 2000 and
     December 31, 1999, respectively ........         31,414          31,061
   Treasury stock, at cost ..................         (4,849)           (230)
   Additional paid-in capital ...............         41,297          40,424
   Retained earnings ........................         51,877          48,115
   Accumulated other comprehensive loss .....         (3,521)         (3,281)
                                                  ----------       ---------
                Total Shareholders' Equity ..        116,218         116,089
                                                  ----------       ---------
            Total Liabilities and
               Shareholders' Equity .........  $   1,206,194     $ 1,162,959
                                                  ==========       =========
</TABLE>

See Notes to Condensed Consolidated Financial Statements

                                       3
<PAGE>

<TABLE>
<CAPTION>
                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                   CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                        (in thousands, except share data)

                                                  SIX MONTHS ENDED JUNE 30     THREE MONTHS ENDED JUNE 30
                                                    2000           1999           2000           1999
                                                    ----           ----           ----           ----
                                                        (Unaudited)                       (Unaudited)
<S>                                            <C>            <C>            <C>            <C>

Interest Income
      Loans ................................   $   35,441     $   32,977     $   17,918     $   16,815
      Securities:
           Taxable .........................        5,930          6,114          3,115          3,103
           Tax-exempt ......................        2,082          2,029          1,033          1,040

      Other ................................          266            420             49             44
                                                  -------        -------        -------        -------
                Total interest income ......       43,719         41,540         22,115         21,002

Interest Expense
      Deposits .............................       19,816         17,562         10,243          8,787
      Borrowings  ..........................        1,027            841            561            480
                                                  -------        -------        -------        -------
                Total interest expense .....       20,843         18,403         10,804          9,267
                                               ----------     ----------     ----------     ----------
                Net interest income ........       22,876         23,137         11,311         11,735

Provision for loan losses ..................        2,679          2,021          1,690          1,275
                                                ---------      ---------      ---------      ---------
                Net interest income after
                provision for loan losses ..       20,197         21,116          9,621         10,460

Noninterest income:
      Service charges on deposit accounts ..        4,823          4,002          2,390          2,069
      Fees and commissions .................        2,211          1,457          1,279            722
      Trust revenue ........................          535            420            268            210
      Gains on sale of securities and loans.           72          4,158             72          4,124
      Other ................................        1,264          1,499            513            423
                                                  -------        -------        -------        -------
                Total noninterest income ...        8,905         11,536          4,522          7,548

Noninterest expenses:
      Salaries and employee benefits .......       10,951         10,599          5,455          5,522
      Data processing.......................        1,626          1,809            792            880
      Net occupancy ........................        1,465          1,477            732            704
      Equipment ............................        1,461          1,137            761            591
      Other ................................        5,327          5,628          2,672          2,626
                                                ---------      ---------      ---------      ---------
                Total noninterest expenses .       20,830         20,650         10,412         10,323
                                               ----------     ----------     ----------     ----------

Income before income taxes .................        8,272         12,002          3,731          7,685
Income taxes ...............................        2,288          3,630          1,015          2,528
                                                ---------      ---------      ---------      ---------
                Net income .................   $    5,984     $    8,372     $    2,716     $    5,157
                                               ==========     ==========     ==========     ==========

Basic and diluted earnings per share  ......       $ 0.97         $ 1.35         $ 0.44         $ 0.83
                                                   ======         ======         ======         ======

Weighted average shares outstanding  .......    6,141,264      6,193,430      6,077,744      6,194,988
                                                =========      =========      =========      =========

</TABLE>
 See Notes to Condensed Consolidated Financial Statements


                                          4

<PAGE>
<TABLE>
<CAPTION>
                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                        (in thousands, except share data)

                                                    SIX MONTHS ENDED JUNE 30
                                                      2000             1999
                                                      ----             ----
                                                           (Unaudited)
<S>                                              <C>             <C>
Operating Activities
          Net Cash Provided by Operating
                Activities ....................  $      4,662    $      6,217

Investing Activities
      Purchases of securities
           available-for-sale .................       (19,647)        (63,134)
      Proceeds from sales of securities
           available-for-sale..................             0           4,108
      Proceeds from calls/maturities of
           securities available-for-sale ......         7,317          68,589
      Purchases of securities
           held-to-maturity ...................             0          (9,958)
      Proceeds from calls/maturities of
           securities held-to-maturity ........         1,975           3,687
      Net increase in loans ...................       (41,579)        (57,473)
      Proceeds from sales of loans ............        11,043          26,330
      Proceeds from sales of premises
           and equipment ......................           219             232
      Purchases of premises and equipment .....        (2,219)         (2,465)
      Business combinations....................           (69)              0
                                                   ----------      ----------
          Net Cash Used in Investing
                Activities ....................       (42,960)        (30,084)

Financing Activities
      Net increase (decrease) in
          noninterest-bearing deposits ........        16,209         (13,435)
      Net increase in
          interest-bearing deposits ...........        48,539          30,593
      Net increase (decrease) in
          short-term borrowings ...............        (1,320)         29,808
      Proceeds from other borrowings ..........         2,104           3,000
      Repayments of other borrowings ..........       (20,922)         (1,333)
      Acquisition of treasury stock............        (4,619)           (155)
      Cash dividends paid .....................        (2,688)         (2,601)
                                                   ----------      ----------
          Net Cash Provided by Financing
                Activities ...................         37,303          45,877
                                                   ----------      ----------
            Increase (Decrease) in Cash
                and Cash Equivalents .........          (995)          22,010

      Cash and Cash Equivalents at
           beginning of period ...............         43,871          38,558
                                                   ----------      ----------
      Cash and Cash Equivalents at
           end of period .....................   $     42,876    $     60,568
                                                 ============    ============
Supplemental Disclosures:
  Non-cash transactions:
     Transfer of loans to other real
        estate ...............................   $        863    $        369
                                                 ============    ============
</TABLE>

See Notes to Condensed Consolidated Financial Statements


                                       5
<PAGE>

                  THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
         NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
                                JUNE 30, 2000
                        (in thousands, except share data)

Note 1  Basis of Presentation

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with generally accepted accounting principles for interim
financial information and with the instructions to Form 10-Q and Article 10 of
Regulation S-X.  Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for complete
financial statements.  In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation have
been included.  Operating results for the six-month period ended June 30,
2000 are not necessarily indicative of the results that may be expected for the
year ended December 31, 2000.

For further  information,  refer to the  consolidated  financial  statements and
footnotes  thereto  included in The  Peoples  Holding  Company and  Subsidiary's
(collectively,  the  Company)  annual  report  on Form  10-K for the year  ended
December 31, 1999.


Note 2  Comprehensive Income

For the six month periods ended June 30, 2000 and 1999, total comprehensive
income amounted to $5,744 and $5,487, respectively.  For the quarters ended
June 30, 2000 and 1999, total comprehensive income amounted to $3,315 and
$2,901, respectively.


Note 3  Mergers and Acquisitions

On May 1, 2000,  Reed-Johnson Insurance Agency, a subsidiary of The Peoples Bank
and Trust  Company (the Bank),  acquired The Southern  Insurance  Group with the
issuance of 70,500 shares of the Company's common stock.  Located in Corinth and
Tupelo,  Mississippi,  The Southern Insurance Group is an independent  insurance
agency  representing  property and casualty companies which provide personal and
business  coverages  and other  financial  services.  The two agencies have been
renamed The  Peoples  Insurance  Agency,  Inc.,  and  operate as a wholly  owned
subsidiary  of the  Bank.  The  transaction  has been  accounted  for  under the
purchase method of accounting.













                                       6

<PAGE>

Note 4  Segment Reporting

Segment information for the six months ended June 30, 2000 and 1999, is
presented below.

Six Months Ended June 30, 2000
                                        Specialized
                              Branches    Products     All Other     Total
                              --------   ----------    ---------   ---------
Net interest income ........ $  21,503    $   1,183    $    190   $   22,876
Provision for loan loss ....     1,962          555         162        2,679
                               -------      -------     -------      -------
Net interest income after
  provision for loan loss ..    19,541          628          28       20,197

Non-interest income ........     6,462        1,516         927        8,905
Non-interest expense .......    12,055        1,888       6,887       20,830
                               -------      -------     -------      -------
Income before income taxes .    13,948          256      (5,932)       8,272
Income taxes ...............         0            0       2,288        2,288
                               -------      -------     -------      -------
Net income ................. $  13,948    $     256    $ (8,220)  $    5,984
                               =======      =======     =======      =======
Intersegment revenue
  (expense) ................ $     399    $    (399)   $      0   $        0
                               =======      =======     =======      =======

Six Months Ended June 30, 1999
                                        Specialized
                              Branches    Products     All Other     Total
                              --------   ----------    ---------   ---------
Net interest income ........ $  20,971    $   2,129    $     37   $   23,137
Provision for loan loss ....       846        1,091          84        2,021
                               -------      -------     -------      -------
Net interest income after
  provision for loan loss ..    20,125        1,038         (47)      21,116

Non-interest income ........     5,482        5,261         793       11,536
Non-interest expense .......    12,387        2,377       5,886       20,650
                               -------      -------     -------      -------
Income before income taxes .    13,220        3,922      (5,140)      12,002
Income taxes ...............         0            0       3,630        3,630
                               -------      -------     -------      -------
Net income ................. $  13,220    $   3,922    $ (8,770)  $    8,372
                               =======      =======     =======      =======
Intersegment revenue
  (expense) ................ $     273    $    (273)   $      0   $        0
                               =======      =======     =======      =======







                                       7

<PAGE>

Segment information for the three months ended June 30, 2000 and 1999, is
presented below.

Three Months Ended June 30, 2000
                                        Specialized
                              Branches    Products     All Other     Total
                              --------   ----------    ---------   ---------
Net interest income ........ $  10,712    $     489    $    110   $   11,311
Provision for loan loss ....     1,243          347         100        1,690
                               -------      -------     -------      -------
Net interest income after
  provision for loan loss ..     9,469          142          10        9,621

Non-interest income ........     3,179          715         628        4,522
Non-interest expense .......     6,050          947       3,415       10,412
                               -------      -------     -------      -------
Income before income taxes .     6,598          (90)     (2,777)       3,731
Income taxes ...............         0            0       1,015        1,015
                               -------      -------     -------      -------
Net income ................. $   6,598    $     (90)   $ (3,792)  $    2,716
                               =======      =======     =======      =======
Intersegment revenue
  (expense) ................ $     267    $    (267)   $      0   $        0
                               =======      =======     =======      =======


Three Months Ended June 30, 1999
                                        Specialized
                              Branches    Products     All Other     Total
                              --------   ----------    ---------   ---------
Net interest income ........ $  10,572    $   1,154    $      9   $   11,735
Provision for loan loss ....       391          845          39        1,275
                               -------      -------     -------      -------
Net interest income after
  provision for loan loss ..    10,181          309         (30)      10,460

Non-interest income ........     2,782        4,462         304        7,548
Non-interest expense .......     6,282        1,303       2,738       10,323
                               -------      -------     -------      -------
Income before income taxes .     6,681        3,468      (2,464)       7,685
Income taxes ...............         0            0       2,528        2,528
                               -------      -------     -------      -------
Net income ................. $   6,681    $   3,468    $ (4,992)  $    5,157
                               =======      =======     =======      =======
Intersegment revenue
  (expense) ................ $     180    $    (180)   $      0   $        0
                               =======      =======     =======      =======


Note 5  Subsequent Events

On August 8, 2000, the Company authorized a common stock repurchase plan that
allows for the repurchase over the next four years of up to 304,000 shares, or
approximately 5%, of the Company's 6,085,046 common shares outstanding.


                                       8
<PAGE>

                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS
                        (in thousands, except share data)

This Form 10-Q may contain, or incorporate by reference, statements which may
constitute "forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended. Prospective investors are cautioned that
any such forward-looking statements are not guarantees for future
performance and involve risks and uncertainties, and that actual results may
differ materially from those contemplated by such forward-looking
statements. Important factors currently known to management that could cause
actual results to differ materially from those in forward-looking statements
include significant fluctuations in interest rates, inflation, economic
recession, significant changes in the federal and state legal and regulatory
environment, significant underperformance in the Company's portfolio of
outstanding loans, and competition in the Company's markets. The Company
undertakes no obligation to update or revise forward-looking statements to
reflect changed assumptions, the occurrence of unanticipated events or
changes to future operating results over time.


Financial Condition

Total assets of The Peoples Holding Company grew from $1,162,959 on December 31,
1999, to $1,206,194 on June 30, 2000, or 3.72% for the six month period. On
June 30, 2000, average earning assets were $1,099,737, or 92.45% of total
average assets, compared to $1,059,596, or 92.41% of total average assets on
December 31, 1999.

The securities portfolio is utilized as a means of liquidity, an alternative
earning source for excess funds, and collateral on pledges for certain types of
deposits.  Total securities increased from $266,744 on December 31, 1999, to
$276,603 on June 30, 2000.

The loan portfolio represents the largest component of the Company's assets.
Loans, net of unearned income, increased $27,757, or 3.47%, from $799,085 at
December 31, 1999 to $826,842 at June 30, 2000.  Most of the increase in the
loan portfolio was accounted for in commercial loan accounts.

The Company's primary source of funding continues to be deposits generated in
the communities served by the Bank.  Total deposits for the first six months of
2000 grew from $978,958 on December 31, 1999 to $1,043,706 on June 30, 2000, or
an increase of 6.61%, with the majority of growth in public fund checking and
time deposits. Short-term borrowings have also been utilized to assist in
funding loans, investments, fixed asset additions, and cash reserves.

Total shareholders' equity for the Company grew from $116,089 on December 31,
1999, to $116,218 on June 30, 2000, or .11% for the six month period.  The
equity capital to total assets ratios were 9.64% and 9.98% for June 30, 2000
and December 31, 1999, respectively.  Changes in accumulated comprehensive
income related to unrealized portfolio losses and the repurchase of 190,238
shares of common stock during the second quarter both contributed to the
curtailment of growth in capital. Cash dividends increased from $.21 per share
in December of 1999 to $.22 per share for both quarters of 2000.






                                       9
<PAGE>

Results of Operations

The Company's net income for the six month period ending June 30, 2000, was
$5,984, representing an decrease of $2,388, or 28.52%, compared to net income
for the six month period ending June 30, 1999, which totaled $8,372.  Earnings
for 1999 were impacted by an after tax gain of $2,344 recognized on the sale
of our credit card loan portfolio.  The sale of approximately $18,000 in credit
card loans was the first step in liquidating the portfolio.  The Company also
recognized an additional increase of $633 in its loan loss reserve principally
related to the remaining portion of the credit card portfolio.  Earnings for
2000 were adversely impacted by an addition of $700 to the loan loss reserve.
After consulting with regulators and the Bank's external accountants, the
Company's management decided that the reserve for loan losses had fallen below
desirable levels due to loan growth over the past several months that exceeded
expectations and some minor credits which had deteriorated.  Despite the
corrective action that was taken, loan losses for 2000 are expected to be
within acceptable levels.  Without the effects of the credit card gain,
earnings of $5,984 for the six month period ending June 30, 2000, were down
$44, or .73%, from the $6,028 core earnings reported for the same period of
1999.  Net income was $2,716 and $5,157 for the quarters ending June 30, 2000
and 1999, respectively.  The annualized return on average assets for the six
month periods ending June 30, 2000 and 1999, was 1.06% and 1.31%, respectively.

Net interest income, the difference between interest earned on assets and the
cost of interest-bearing liabilities, is the largest component of the Company's
net income. The primary concerns in managing net interest income are the
mix and the maturities of rate-sensitive assets and liabilities.  Net interest
margins were 4.48% and 4.69% for the six month periods ending June 30, 2000
and 1999, respectively.  While the Company has grown its asset base
significantly, the decrease in net interest income was due to an increase in
costing liabilities and the reduction of the spread, over prime, on loans as
rates rose.  Net interest income for the six month periods ending June 30,
2000 and 1999 was $22,876 and $23,137, respectively. For the three month periods
ending June 30, 2000 and 1999, net interest income was $11,311 and $11,735,
respectively.

The provision for loan losses charged to operating expense is an amount which,
in the judgement of management, is necessary to maintain the allowance for loan
losses at a level that is adequate to meet the inherent risks of losses on the
Company's current portfolio of loans. The appropriate level of the allowance is
based on a quarterly analysis of the loan portfolio including consideration of
such factors as the risk rating of individual credits, size and diversity of the
portfolio, economic conditions, prior loss experience, and the results of
periodic credit reviews by internal loan review and regulators.  The provision
for loan losses totaled $2,679 and $2,021 for the six month periods ending
June 30, 2000 and 1999, respectively. For the quarters ending June 30, 2000 and
1999, the provision for loan losses totaled $1,690 and $1,275, respectively.
As stated earlier, an additional $700 was booked to the provision for loan
losses during the second quarter of 2000, and an additional $633 was charged to
the provision for loan losses during the second quarter of 1999 related to the
credit card portfolio sale.  The allowance for loan losses as a percentage of
loans outstanding was 1.32% and 1.26% as of June 30, 2000 and December 31, 1999,
respectively. Net charge-offs to average loans were .23% and .16% for the six
month periods ending June 30, 2000 and 1999, respectively.





                                      10
<PAGE>

Excluding  the pre-tax  gain of $3,843 on the sale of the credit card  portfolio
during 1999,  noninterest  income increased $1,212, or 15.75%, to $8,905 for the
six month period  ending June 30, 2000,  when  compared to the core  noninterest
income of $7,693 for the same period in 1999. Excluding all gains from the sales
of  securities  and loans,  noninterest  income  was $4,450 for the three  month
period ending June 30, 2000,  compared to $3,424 for the same period in 1999, or
an increase of 29.96%. The increase between core noninterest income for 2000 and
1999 is due in large part to fees  associated  with the  increases  in loans and
deposits  and the  continued  emphasis in sales of  miscellaneous  services  and
products.  While  non-sufficient  fund fees  accounted  for the  majority of the
increase in service  charges,  changes  made to our fee  structure  on different
account types created a substantial  boost to service  charge  income.  Fees and
commissions   increased  as  a  result  of  financial   investment   alternative
commissions,  agency  and  direct  bill  insurance  commissions,  loan  document
preparation  fees,  Handy Check income,  and ATM usage fees.  Other  noninterest
income  decreased from the prior year primarily as the result of the elimination
of credit  card  interchange  fees  associated  with the sale of the credit card
portfolio in 1999.

Noninterest expenses were $20,830 for the six month period ending June 30,
2000, compared to $20,650 for the same period in 1999, or an increase of
 .87%. Depreciation expense related to the recent placement of new premises,
equipment, and other technology enhancements has been the most significant
increase in noninterest expense between these periods.  The increase in
noninterest expense has been minimized by the reduction of acquisition costs and
credit card processing costs incurred during the first six months of 1999. The
remaining components of noninterest expense reflect normal increases for banking
related expenses and general inflation in the cost of services and supplies
purchased by the Company.  Noninterest expenses for the quarter ending June 30,
2000, increased $89, or .86%, compared to the same period in 1999.

Income tax expense was $2,288 for the six month period ending June 30, 2000,
compared to $3,630 for the same period in 1999. Income taxes for 1999 reflect
a non-recurring charge associated with the gain realized on the sale of the
credit card portfolio.  The Company also continues to invest in assets whose
earnings are given favorable tax treatment.


Liquidity Risk

Liquidity management is the ability to meet the cash flow requirements of
customers who may be either depositors wishing to withdraw funds or borrowers
needing assurance that sufficient funds will be available to meet their credit
needs.

Core deposits are a major source of funds used to meet cash flow needs.
Maintaining the ability to acquire these funds as needed in a variety of money
markets is a key to assuring liquidity.  When evaluating the movement of these
funds even during times of large interest rate changes, it is apparent that the
Company continues to attract deposits that can be used to meet cash flow needs.
Management continues to monitor the liquidity and potentially volatile
liabilities ratios to ensure compliance with Asset-Liability Committee targets.
These targets are set to ensure that the Company meets the liquidity
requirements deemed necessary by management and regulators.




                                      11
<PAGE>

Another source available for meeting the Company's liquidity needs is
available-for-sale securities. The available-for-sale portfolio is composed of
securities with a readily available market that can be used to convert to cash
if the need arises. In addition, the Company maintains a federal funds
position that provides day-to-day funds to meet liquidity needs and may also
obtain advances from the Federal Home Loan Bank (FHLB) or the treasury tax and
loan note account. Historically, the Company has not relied upon these sources
to meet long-term liquidity needs. Sources of funds derived from the FHLB are
used to match mortgage loan originations in order to minimize interest rate
risk and to provide short-term funding.


Capital Resources

The Bank is subject to various regulatory capital requirements administered by
the federal banking agencies. Failure to meet minimum capital requirements can
initiate certain mandatory, and possibly additional discretionary, actions by
regulators that, if undertaken, could have a direct material effect on the
Bank's financial statements. Under capital adequacy guidelines and the
regulatory framework for prompt corrective action, the Bank must meet specific
capital guidelines that involve quantitative measures of the Bank's assets,
liabilities, and certain off-balance-sheet items as calculated under regulatory
accounting practices. The Bank's capital amounts and classification are also
subject to qualitative judgments by the regulators about components, risk
weightings, and other factors.

Quantitative measures established by regulation to ensure capital adequacy
require the Bank to maintain minimum balances and ratios. All banks are required
to have core capital (Tier I) of at least 4% of risk-weighted assets (as
defined), 4% of average assets (as defined), and total capital of 8% of
risk-weighted assets (as defined). As of June 30, 2000, the Bank has met
all capital adequacy requirements to which it is subject.

As of June 30, 2000, the most recent notification from the Federal Deposit
Insurance Corporation (FDIC) categorized the Bank as well capitalized under the
regulatory framework for prompt corrective action. To be categorized as well
capitalized, the Bank must maintain minimum total risk-based, Tier I risk-based,
and Tier I leverage ratios of 10%, 6%, and 5%, respectively. In the opinion of
management, there are no conditions or events since the last notification that
have changed the institution's category. The Bank's actual capital amounts and
applicable ratios are as follows:

                                                 Actual
                                                 Amount   Ratio
                                                 ------   -----
                                                 (000)
As of June 30, 2000
         Total Capital ....................   $ 120,487   14.8%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $ 110,284   13.5%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $ 110,284    9.3%
           (to Adjusted Average Assets)

As of December 31, 1999
         Total Capital ....................   $ 123,208   15.5%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $ 113,294   14.3%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $ 113,294    9.9%
           (to Adjusted Average Assets)



                                      12
<PAGE>

Management recognizes the importance of maintaining a strong capital base. As
the above ratios indicate, the Company exceeds the requirements for a well
capitalized bank.

Book value per share was $19.10 and $18.71 at June 30, 2000 and December 31,
1999, respectively. Quarterly cash dividends were $.22 per share during
the first two quarters of 2000, up from $.21 per share during the fourth quarter
of 1999.

The Company's capital policy is to evaluate future needs based on growth,
earnings trends and anticipated acquisitions.



                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
           QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

There have been no significant changes to our disclosure on quantitative and
qualitative disclosures about market risk since December 31, 1999.  For
additional information, see the Company's Form 10-K for the year ended
December 31, 1999.




Part II.  OTHER INFORMATION

   Item 1.     Legal Proceedings

               There have been no  material  proceedings  against the Company
               during the quarter ending June 30, 2000.

   Item 2.     Changes in Securities

               On May 1, 2000, the Company purchased the business of
               The Southern Insurance Group with the issuance of 70,500
               shares of the Company's common stock.  The transaction is being
               accounted for under the purchase method of accounting.

               The Company repurchased 190,238 shares of its common stock
               during the second quarter at an average price of $24.28 per
               share.

               Together these transactions reduced the outstanding shares of
               common stock of the Company from 6,204,784 to 6,085,046.













                                      13
<PAGE>


   Item 4.     Submission of Matters to a Vote of Shareholders

               The annual meeting of the shareholders of The Peoples Holding
               Company was held on April 11, 2000, for the purpose of electing
               five members to the board of directors for a three year term and
               to ratify the appointment of the independent auditors. Proxies
               for the meeting were solicited pursuant to Section 14(a) of the
               Securities Exchange Act of 1934.

               Election of Directors          For      Withheld   Not Voting

                THREE-YEAR TERM
               George H. Booth, II         4,971,051    37,554   1,203,679
               Frank B. Brooks             4,971,155    37,450   1,203,679
               Robert C. Leake             4,969,953    38,652   1,203,679
               C. Larry Michael            4,966,579    42,026   1,203,679
               J. Heywood Washburn         4,969,112    39,493   1,203,679


                                              For       Against    Abstain
               Ratify appointment of
               Ernst & Young LLP as
               independent auditors
               for 2000                    4,998,083          0   1,214,201


   Item 6(a)   Exhibit 27 - Financial Data Schedule


   Item 6(b)   Reports on Form 8-K

               There were no reports filed on Form 8-K during the second quarter
               of 2000.



                                   SIGNATURES


Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                    THE PEOPLES HOLDING COMPANY
                                   ---------------------------
                                            Registrant



DATE:  August 11, 2000                  /s/ John W. Smith
                                   ---------------------------
                                          John W. Smith
                                 President & Chief Executive Officer






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