BLAIR CORP
DEF 14A, 1997-03-14
CATALOG & MAIL-ORDER HOUSES
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<PAGE>   1
 
 
                                  SCHEDULE 14A
                                   (RULE 14A)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
 
Filed by the Registrant  [ X ]  
 
Filed by a Party other than the Registrant  [   ]
 
Check the appropriate box:
 
<TABLE>
<S>                                        <C>
[   ]  Preliminary Proxy Statement           [   ]  CONFIDENTIAL, FOR USE OF THE
                                                    COMMISSION ONLY (AS PERMITTED BY RULE
                                                    14A-6(E)(2))
[ X ]  Definitive Proxy Statement
[   ]  Definitive Additional Materials
[   ]  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
</TABLE>

                              BLAIR CORPORATION
               (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
                              BLAIR CORPORATION
   (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)
 
Payment of filing fee (Check the appropriate box):

[   ]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or
       Item 22(a)(2) of Schedule 14A.

[   ]  $500 per each party to the controversy pursuant to Exchange Act Rule
       14a-6(i)(3).

[   ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
       (1) Title of each class of securities to which transaction applies:
                                                                       
           ---------------------------------------------------------------

       (2) Aggregate number of securities to which transaction applies:
 
           ---------------------------------------------------------------

       (3) Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
           filing fee is calculated and state how it was determined):

           ---------------------------------------------------------------
  
       (4) Proposed maximum aggregate value of transaction:
                                                            ---------------

       (5) Total fee paid:
                           ------------------------------------------------

[   ]  Fee paid previously with preliminary materials.
 
[   ]  Check box if any part of the fee is offset as provided by Exchange Act 
       Rule 0-11(a)(2) and identify the filing for which the offsetting fee 
       was paid previously. Identify the previous filing by registration 
       statement number, or the Form or Schedule and the date of its filing.

       (1) Amount Previously Paid:
                                  ----------------------------------------
       (2) Form, Schedule or Registration Statement No.:
                                                        ------------------
       (3) Filing Party:
                        --------------------------------------------------
       (4) Date Filed:
                      ----------------------------------------------------

[ X ]  No fee required
<PAGE>   2
 
                               BLAIR CORPORATION
 
                              Warren, Pennsylvania
 
                            ------------------------
 
                NOTICE OF THE ANNUAL MEETING OF STOCKHOLDERS OF
                               BLAIR CORPORATION
 
                     to be held on Tuesday, April 15, 1997
                            ------------------------
 
TO THE STOCKHOLDERS:
 
     Notice is hereby given that the Annual Meeting of Stockholders of Blair
Corporation (the "Company"), a Delaware corporation, will be held in the Knights
of Columbus Building, 219 Second Avenue, Warren, Pennsylvania, on Tuesday, April
15, 1997 at 11:00 a.m., for the following purposes:
 
     1. To elect thirteen Directors to serve for a term of one year and until
        their successors are elected and qualified.
 
     2. To ratify the appointment of Ernst & Young LLP as independent public
        accountants of the Company for the year 1997.
 
     3. To transact such other business as may lawfully come before the meeting
        or any adjournments thereof.
 
     The Board of Directors has fixed the close of business on February 21, 1997
as the record date for the determination of stockholders entitled to notice of
and to vote at the meeting, or any postponements or adjournments thereof.
 
     To assure that your shares are represented at the meeting, please date,
sign and return the enclosed proxy. A postage-paid, self addressed envelope is
enclosed for your convenience in returning the proxy. If you decide to attend
the meeting, you may revoke the proxy at any time before it is voted.
 
                                                          DAVID A. BLAIR
                                                                       Secretary
Dated: March 14, 1997
       Warren, Pennsylvania
<PAGE>   3
 
                               BLAIR CORPORATION
 
                              Warren, Pennsylvania
 
                                                                  March 14, 1997
 
                                PROXY STATEMENT
 
     This Proxy Statement solicits proxies on behalf of the management of Blair
Corporation (the "Company") for use at the Annual Meeting of Stockholders of the
Company, to be held on Tuesday, April 15, 1997. The Company's principal
executive offices are located at 220 Hickory Street, Warren, Pennsylvania 16366.
 
     Under Delaware law, any person giving a proxy pursuant to this solicitation
may revoke it at any time before it is voted.
 
     The shares represented by proxies received by the Company's management will
be voted at the meeting, or at any adjournment thereof, in accordance with the
specifications made therein. If no specification is made on a proxy card, it
will be voted FOR the matters specified on the proxy card. All proxies not voted
will not be counted toward establishing a quorum. Stockholders should note that
while broker non-votes and votes for ABSTAIN will count toward establishing a
quorum, passage of any proposal considered at the Annual Meeting will occur only
if a sufficient number of votes are cast FOR the proposal. Accordingly, votes to
ABSTAIN and votes AGAINST will have the same effect in determining whether the
proposal is approved.
 
     On February 21, 1997, there were 9,234,532 shares of the Company's Common
Stock outstanding. Only stockholders of record at the close of business on
February 21, 1997 will be entitled to notice of and to vote at the meeting and
any adjournments thereof, with each share being entitled to one vote. The
presence at the Annual Meeting, in person or by proxy, of the holders of a
majority of the shares of the Company's Common Stock outstanding on February 21,
1997 will constitute a quorum.
 
     A copy of the 1996 Annual Report of the Company, including financial
statements and a description of its operations for 1996, accompanies this Proxy
Statement, but is not incorporated in this Proxy Statement by this reference.
This Proxy Statement, Notice of Meeting and the enclosed proxy card are first
being mailed to stockholders on or about March 14, 1997.
 
                             ELECTION OF DIRECTORS
 
     One of the purposes of the meeting is to elect thirteen directors to serve
until the next Annual Meeting of Stockholders and until their successors have
been elected and qualified. The persons named in the proxy intend to vote the
proxy for the election as directors of the nominees named below. If, however,
any nominee is unwilling or unable to serve as a director, which is not now
expected, the persons named in the proxy reserve the right to vote for such
other person as may be nominated by management. Directors will be elected by a
plurality of the votes cast at the Annual Meeting.
 
     The table below sets forth the name of each nominee for election as a
director and the nominee's age, position with the Company, business experience
and principal occupation during the past five years, and family relationships
with other directors. All of the nominees, except for Craig N. Johnson, were
elected as directors at the Company's 1996 Annual Meeting of Stockholders. The
Company's Board of Directors elected Mr. Johnson as a director of the Company on
January 15, 1997.
<PAGE>   4
 
<TABLE>
<CAPTION>
                                                                                 BUSINESS
                                       POSITION WITH       DIRECTOR          EXPERIENCE DURING
     NAME                   AGE           COMPANY            SINCE            PAST FIVE YEARS
     ----                   ---           -------            -----            ---------------
<S>                         <C>  <C>                       <C>       <C>
David A. Blair(1)           46      Secretary and Order      1988    Secretary for the past five
                                 Handling Service Director           years; Order Handling Service
                                                                     Director, June 1, 1993--present;
                                                                     Customer Relations Manager, June
                                                                     1, 1982--May 31, 1993.
 
Robert W. Blair(1)          66            Director           1962    Director, 1962--present;
                                                                     Executive Vice President, January
                                                                     1, 1990--December 31, 1990;
                                                                     Secretary, July 16,
                                                                     1963--December 31, 1990; member
                                                                     of Executive Committee, April 16,
                                                                     1968--December 31, 1990.
 
Steven M. Blair(2)          53         Vice President        1986    Vice President (Order Handling)
                                      (Order Handling)               for the past five years.

Robert D. Crowley           47   Vice President (Menswear)   1994    Vice President (Menswear) for the
                                                                     past five years.
 
John O. Hanna               65            Director           1992    President and Chief Executive
                                                                     Officer of Northwest Savings
                                                                     Bank, PaSA, Warren, PA, January,
                                                                     1977--present.
 
Gerald A. Huber             68            Director           1992    Director and Secretary, Warren
                                                                     Foundation, February 1,
                                                                     1987--present; Senior Vice
                                                                     President and Manager, Warren
                                                                     Area Trust Department, Marine
                                                                     Bank, Erie, PA, July 1,
                                                                     1982--June 30, 1992.
 
Craig N. Johnson            55            Director           1997    Managing Director and Partner,
                                                                     Glenthorne Capital, Inc.,
                                                                     Philadelphia, PA, February 1,
                                                                     1994--present; Chief Operating
                                                                     Officer and President, Maritrans,
                                                                     Inc., Philadelphia, PA, February,
                                                                     1990--December, 1993.
 
Murray K. McComas           60   President, Chairman of the   1977   President, Chairman of the Board
                                    Board and member of              and member of Executive Committee
                                    Executive Committee              for the past five years.
 
Thomas P. McKeever          48   Vice President (Corporate   1994    Vice President (Corporate Affairs
                                     Affairs and Human               and Human Resources), January 1,
                                  Resources) and member of           1997--present; member of
                                    Executive Committee              Executive Committee, October 16,
                                                                     1996--present; Vice President
                                                                     (Employee and Public Relations),
                                                                     July, 1989--December, 1996.
 
Michael J. Samargya         63         Vice President        1973    Vice President (Data Processing)
                                     (Data Processing)               for the past five years.
</TABLE>
 
                                        2
<PAGE>   5
 
<TABLE>
<CAPTION>
                                                                                 BUSINESS
                                       POSITION WITH       DIRECTOR          EXPERIENCE DURING
      NAME                  AGE           COMPANY            SINCE            PAST FIVE YEARS
      ----                  ---           -------            -----            ---------------
<S>                         <C>  <C>                       <C>       <C>
 
Kent R. Sivillo             50       Vice President and      1996    Vice President and Treasurer,
                                         Treasurer                   January 1, 1997--present;
                                                                     Assistant Treasurer and Assistant
                                                                     Vice President, April 17,
                                                                     1990--December 31, 1996.
 
Blair T. Smoulder           54    Executive Vice President   1986    Executive Vice President and
                                  and member of Executive            member of Executive Committee for
                                         Committee                   the past five years.
 
John E. Zawacki             48         Vice President        1988    Vice President (Womenswear) for
                                 (Womenswear) and member of          the past five years; member of
                                    Executive Committee              Executive Committee, October 16,
                                                                     1996--present.
</TABLE>
 
- ---------
 
(1) Mr. David A. Blair is the nephew of Mr. Robert W. Blair.
 
(2) Mr. Steven M. Blair is not related to either Mr. Robert W. Blair or Mr.
    David A. Blair.
 
     The table below sets forth the name of each executive officer of the
Company not listed above, his name, age, position with the Company, present
principal occupation and business experience during the past five years.
 
<TABLE>
<CAPTION>
                                                           EXECUTIVE             BUSINESS
                                       POSITION WITH        OFFICER          EXPERIENCE DURING
        NAME                AGE           COMPANY            SINCE            PAST FIVE YEARS
        ----                ---           -------            -----            ---------------
<S>                         <C>  <C>                       <C>       <C>
Timothy J. Baker            50         Vice President        1990    Vice President (Planning) for the
                                         (Planning)                  past five years.
 
Patrick J. Kennedy          47         Vice President        1996    Vice President (Home Products),
                                      (Home Products)                November 4, 1996--present; Senior
                                                                     Vice President Marketing, Geo. W.
                                                                     Park Seed Co. Inc., Greenwood,
                                                                     SC, March, 1995--August, 1996;
                                                                     Senior Vice President
                                                                     Merchandising, Gander Mountain,
                                                                     Inc., Wilmot, WI, December,
                                                                     1991--February, 1995.

John A. Lasher              45         Vice President        1987    Vice President (Advertising) for
                                       (Advertising)                 the past five years.
 
Randall A. Scalise          42         Vice President        1993    Vice President (Merchandise
                                   (Merchandise Handling)            Handling), January 20,
                                                                     1993--present; Assistant Vice
                                                                     President (Merchandise Handling),
                                                                     April, 1991--January 19, 1993.
 
James H. Smith              50         Vice President        1995    Vice President (Building and
                                  (Building and Property)            Property), January 18,
                                                                     1995--present; Assistant Vice
                                                                     President (Building and
                                                                     Property), April 17,
                                                                     1990--January 17, 1995.
</TABLE>
 
                                        3
<PAGE>   6
 
<TABLE>
<CAPTION>
                                                           EXECUTIVE             BUSINESS
                                       POSITION WITH        OFFICER          EXPERIENCE DURING
       NAME                 AGE           COMPANY            SINCE            PAST FIVE YEARS
       ----                 ---           -------            -----            ---------------
<S>                         <C>  <C>                       <C>       <C>
 
William A. Tucker           43    Vice President (Mailing)   1989    Vice President (Mailing) for the
                                                                     past five years.
 
Lawrence R. Vicini          48         Vice President        1992    Vice President (International
                                   (International Trade)             Trade), June 22, 1992--present;
                                                                     Assistant Vice President
                                                                     (International Trade), January,
                                                                     1991--June 21, 1992.
</TABLE>
 
PRINCIPAL HOLDERS OF COMMON STOCK
 
     (a) Security Ownership of Certain Beneficial Owners. The table below sets
forth information as of February 21, 1997 with respect to each person and
institution known to the Company's management to be the beneficial owner of more
than five percent of the outstanding shares of the Company's Common Stock.
 
<TABLE>
<CAPTION>
              NAME AND ADDRESS                AMOUNT AND NATURE OF               PERCENT
              OF BENEFICIAL OWNER             BENEFICIAL OWNERSHIP               OF CLASS
              -------------------             --------------------               --------
              <S>                              <C>                                <C>
              John L. Blair
              108 East Street
              Warren, PA 16365                     1,225,001(1)                    13.3%

              PNC Bank Corporation
              5th Ave. & Wood Street
              Pittsburgh, PA 15222                 1,255,280(2)                    13.6%
</TABLE>
 
- ---------
 
(1) Such amount includes (i) 153,309 shares of Common Stock held in a trust of
    which Mr. John L. Blair is a co-trustee with a commercial bank; and (ii)
    58,646 shares of Common Stock held in two trusts, each of 29,323 shares, of
    which Mr. John L. Blair is a co-trustee with a commercial bank, for the
    benefit of each of Mr. Blair's children. Such amount does not include
    110,252 shares of Common Stock, owned of record by Mr. John L. Blair's wife,
    as to which Mr. John L. Blair disclaims beneficial ownership.
 
(2) All of these shares are held by PNC Bank, N.A., in a safekeeping agency
    account with the Depository Trust Company. PNC Bank, N.A. currently serves
    as the trustee, administrator or registered owner of 92 separate trust,
    custodial and estate accounts which are the record or beneficial owners of
    the Company's Common Stock, none of which is individually the record or
    beneficial owner of five percent or more of the Company's outstanding Common
    Stock. PNC Bank, N.A. disclaims beneficial ownership of these shares.
 
     (b) Security Ownership of Management. The following table sets forth, as of
February 21, 1997, certain information with respect to the Company's Common
Stock owned beneficially by each director and nominee for election as a
director, which includes all of the executive officers named below under
"Executive Compensation," and by all directors and executive officers of the
Company as a group.
 
<TABLE>
<CAPTION>
                                                          NUMBER OF SHARES
                                                           AND NATURE OF
              NAME OF                                        BENEFICIAL           PERCENT
              BENEFICIAL OWNER                               OWNERSHIP            OF CLASS
              ----------------                               ---------            --------
              <S>                                           <C>                    <C>
              David A. Blair                                  46,400(1)(2)          0.5%
              Robert W. Blair                                232,730(2)             2.5%
              Steven M. Blair                                 15,495(2)             0.2%
              Robert D. Crowley                                6,250(2)             0.07%
              John O. Hanna                                    2,100(2)             0.02%
              Gerald A. Huber                                  1,900(2)             0.02%
              Craig N. Johnson                                     0                   0%
              Murray K. McComas                               44,925(2)              0.5%
</TABLE>
 
                                        4
<PAGE>   7
 
<TABLE>
<CAPTION>
                                                          NUMBER OF SHARES
                                                           AND NATURE OF
              NAME OF                                       BENEFICIAL           PERCENT
              BENEFICIAL OWNER                              OWNERSHIP            OF CLASS
              ----------------                              ---------            --------
              <S>                                        <C>                    <C>
              Thomas P. McKeever                              9,550                0.1%
              Michael J. Samargya                            23,150                0.3%
              Kent R. Sivillo                                 9,650                0.1%
              Blair T. Smoulder                              12,650(2)             0.1%
              John E. Zawacki                                 6,750(2)             0.07%
              All directors and executive officers as       470,700(1)(2)(3)       5.1%
                a group (includes 20 persons)
</TABLE>
 
- ---------
 
(1) Such share totals include, with respect to Mr. David A. Blair, 42,400 shares
    held in a revocable trust established by Mr. David A. Blair and administered
    by a commercial bank.
 
(2) The share totals do not include the following shares of stock held by a bank
    as trustee for the benefit of the indicated nominee, as to which the
    indicated nominees have no voting or investment power, beneficial interest
    in which shares is disclaimed by such nominees: Mr. Robert W. Blair (46,667
    shares) and Mr. David A. Blair (4,833 shares). The share totals in the table
    also do not include the following shares of Common Stock held by and for the
    benefit of members of the immediate families of certain nominees, as to
    which the indicated nominees have no voting or investment power, beneficial
    interest in which are disclaimed by such nominees: Mr. David A. Blair (4,445
    shares), Mr. Robert W. Blair (7,160 shares), Mr. Steven M. Blair (7,500
    shares) Mr. Robert D. Crowley (9,998 shares), Mr. John O. Hanna (300
    shares), Mr. Gerald A. Huber (10 shares), Mr. Murray K. McComas (3,980
    shares), Mr. Blair T. Smoulder (8,900 shares) and Mr. John E. Zawacki (9,629
    shares). In addition, the share totals do not include 1,565 shares of Common
    Stock which are held by or for the benefit of members of the immediate
    families of executive officers of the Company not identified individually in
    this chart, as to which such executive officers have no voting or investment
    power, beneficial interest in which is disclaimed by such executive
    officers.
 
(3) Such share totals include an aggregate of 7,100 shares of Common Stock
    jointly owned by the directors and executive officers with their spouses.
 
                             EXECUTIVE COMPENSATION
 
     The following table summarizes the compensation awarded to, earned by, or
paid to the Company's chief executive officer, Mr. Murray K. McComas, and its
four most highly compensated executive officers other than Mr. McComas for all
services rendered to the Company during 1996 and for each of the previous two
years:
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                            ANNUAL COMPENSATION
                                                 -----------------------------------------
               NAME AND                                                     OTHER ANNUAL          ALL OTHER
          PRINCIPAL POSITION             YEAR    SALARY(1)    BONUS(2)     COMPENSATION(3)     COMPENSATION(4)
- --------------------------------------   ----    ---------    --------     ---------------     ---------------
<S>                                      <C>     <C>          <C>          <C>                 <C>
Murray K. McComas.....................   1996    $ 517,840    $     0         $   9,823            $57,321
President and                            1995      507,316     15,220           166,744             68,781
Chairman of the Board                    1994      466,506     41,986           131,094             61,369

Michael J. Samargya...................   1996      328,560          0             3,450             42,750
Vice President                           1995      321,884      9,657            55,867             48,603
(Data Processing)                        1994      295,982     25,832            47,676             44,363
 
Giles W. Schutte......................   1996      379,780          0             5,036             68,702
Executive Vice                           1995      372,056     11,162            81,392             73,176
President and Treasurer                  1994      342,128     30,674            65,591             63,812
(Retired 12/31/96)
</TABLE>
 
                                        5
<PAGE>   8
 
<TABLE>
<CAPTION>
                                                            ANNUAL COMPENSATION
                                                 -----------------------------------------
               NAME AND                                                     OTHER ANNUAL          ALL OTHER
          PRINCIPAL POSITION             YEAR    SALARY(1)    BONUS(2)     COMPENSATION(3)     COMPENSATION(4)
- --------------------------------------   ----    ---------    --------     ---------------     ---------------
<S>                                      <C>     <C>          <C>          <C>                 <C>
Blair T. Smoulder.....................   1996      379,780          0             5,036             54,331
Executive Vice                           1995      372,056     11,162            81,392             48,605
President                                1994      342,128     30,443            65,642             42,545
 
John E. Zawacki.......................   1996      279,312          0             6,439             28,754
Vice President                           1995      273,632      8,209            51,228             34,627
(Womenswear)                             1994      251,426     22,628            46,348             29,797
</TABLE>
 
- ---------
 
(1) There were no directors' fees paid to the named executive officers during
    the years 1994, 1995 and 1996.
 
(2) For fiscal years 1994, 1995 and 1996 the Company's executive officers earned
    bonuses in accordance with the schedule set forth herein in the "Report of
    the Executive Officer Compensation Committee." The applicable bonus
    percentage was 9% of 1994 salary income earned, 3% of 1995 salary income
    earned and 0% of 1996 salary income earned. The 1994 bonuses were paid by
    the Company in 1995, the 1995 bonuses were paid by the Company in February,
    1996 and no bonuses were paid by the Company with respect to 1996.
 
    In 1994 and 1995, bonuses paid equal a percentage of the executive
    officer's salary income earned in the preceding fiscal year, which
    percentage varies depending upon the Company's annual net income during
    such preceding fiscal year.
 
(3) This aggregate figure includes the dollar value of the difference between
    the price paid by the named executive officer for stock and the fair market
    value of the stock purchased on the date of purchase pursuant to the
    Company's Employee Stock Purchase Plan, and the sum of amounts reimbursed
    for payment of taxes on restricted stock awards and interest imputed on the
    deferred payment for restricted stock not yet fully paid for with respect to
    the named executive officer.
 
    Aggregate restricted stock award holdings as of the Company's last fiscal
    year end for each of the named executive officers were:
 
<TABLE>
<CAPTION>
                                                            NUMBER OF SHARES     DOLLAR VALUE
                                                            ----------------     ------------
            <S>                                             <C>                  <C>
            Murray K. McComas............................        13,350            $176,258
            Michael J. Samargya..........................         4,750              62,785
            Giles W. Schutte.............................         7,050              93,041
            Blair T. Smoulder............................         7,050              93,041
            John E. Zawacki..............................         4,750              62,785
</TABLE>
 
    Restricted stock awards are made under the Company's Employee Stock
    Purchase Plan. The purchase price for shares purchased under the Plan is
    paid over time out of cash dividends, when and if declared and paid by the
    Company. No cash is received by the Company at the time the shares are
    purchased, although the participant receives the rights to receive
    dividends and vote the shares at that time. Awarded shares are subject to
    repurchase by the Company, for the dividends which have been paid toward
    the purchase price, if the participant's employment with the Company
    terminates for reasons other than death, retirement or disability. There is
    no vesting schedule, and vesting occurs when stock received under said Plan
    is fully paid, which will vary with the Company's dividend policy from year
    to year. Dividends will be paid on all shares of restricted stock received
    pursuant to this Plan as and when dividends are declared by the Company
    with respect to all of its outstanding Common Stock.
 
(4) Includes the Company's contributions made for the benefit and on behalf of
    the named executive officer under the following:
 
                                        6
<PAGE>   9
 
     A. Life Insurance--The dollar value of premiums for term life insurance
        (having a face value in excess of $50,000) paid by the Company for the
        benefit of each of the named executive officers is:
 
<TABLE>
<CAPTION>
                                                                   1994       1995       1996
                                                                  -------    -------    -------
            <S>                                                   <C>        <C>        <C>
            Murray K. McComas..................................   $ 3,757    $ 3,757    $ 3,757
            Michael J. Samargya................................     3,465      3,822      3,923
            Giles W. Schutte...................................     4,119      4,523      8,324
            Blair T. Smoulder..................................     1,690      1,855      1,902
            John E. Zawacki....................................       703        780        799
</TABLE>
 
     B. The Dollar Value of All Unused Personal and Vacation Days Paid by the
        Company to Each of the Named Executive Officers is:
 
<TABLE>
<CAPTION>
                                                                 1994        1995        1996
                                                               --------    --------    --------
            <S>                                                <C>         <C>         <C>
            Murray K. McComas...............................          0           0           0
            Michael J. Samargya.............................   $  5,446    $  6,023    $  6,204
            Giles W. Schutte................................     18,884      21,304      21,800
            Blair T. Smoulder...............................          0           0      14,629
            John E. Zawacki.................................          0           0           0
</TABLE>
 
     C. The Company's Savings Plan--Under the Savings Plan, which is available
        to all full-time employees of the Company with one year of service, the
        Company matches employees' contributions to the Plan of 1% to 5% of
        their salary. The Company's contributions, and the earnings thereon, are
        subject to divestiture in accordance with a vesting schedule under which
        20% vests after three years of service to the Company, with an
        additional 20% vesting after each year thereafter until full vesting is
        achieved after seven years of service. Amounts allocated to the named
        executive officers are:
 
<TABLE>
<CAPTION>
                                                                  1994       1995        1996
                                                                 -------    -------    --------
            <S>                                                  <C>        <C>        <C>
            Murray K. McComas.................................   $ 7,440    $ 9,384    $ 11,160
            Michael J. Samargya...............................     7,190      9,366      10,949
            Giles W. Schutte..................................     8,156      9,455      11,080
            Blair T. Smoulder.................................     8,076      9,369      10,700
            John E. Zawacki...................................     8,022      9,381      11,212
</TABLE>
 
     D. The Company's Profit Sharing and Retirement Plan--Under the Profit
        Sharing and Retirement Plan, which covers all employees of the Company,
        the Company contributes 10% of its "adjusted net income," as defined in
        the Plan, to the Plan's trust fund. Amounts contributed by the Company
        to the trust fund are allocated among participating employees based on
        salary and years of service to the Company, but allocations to the
        executive officers listed in this table are limited to $30,000 (adjusted
        to take into account cost-of-living adjustments provided for under
        Section 415(d) of the Internal Revenue Code since 1986). The amounts
        allocated are invested in accordance with the instructions of the
        individual Plan participants in investments approved by the Plan
        trustees. Amounts allocated to the named executive officers are:
 
<TABLE>
<CAPTION>
                                                                 1994        1995        1996
                                                               --------    --------    --------
            <S>                                                <C>         <C>         <C>
            Murray K. McComas...............................   $ 15,115    $  9,401    $  5,419
            Michael J. Samargya.............................     15,195       9,389       5,412
            Giles W. Schutte................................     13,636       9,395       5,415
            Blair T. Smoulder...............................     13,795       9,370       5,401
            John E. Zawacki.................................     13,914       9,340       5,383
</TABLE>
 
     E. Benefit Restoration Plans--The following amounts were paid as
        reimbursement under the Company's benefit restoration plans to
        compensate the named executive officers for benefits not
 
                                        7
<PAGE>   10
 
       otherwise paid under the Savings Plan and the Profit Sharing and
       Retirement Plan due to limitations imposed by tax law:
 
<TABLE>
<CAPTION>
                                                                 1994        1995        1996
                                                               --------    --------    --------
            <S>                                                <C>         <C>         <C>
            Murray K. McComas...............................   $ 35,057    $ 46,239    $ 36,986
            Michael J. Samargya.............................     13,069      20,003      16,263
            Giles W. Schutte................................     19,017      28,499      22,082
            Blair T. Smoulder...............................     18,984      28,011      21,698
            John E. Zawacki.................................      7,158      15,126      11,360
</TABLE>
 
COMMITTEES OF THE BOARD OF DIRECTORS
 
     The Company has a standing Audit Committee of the Board of Directors,
consisting of David A. Blair, John O. Hanna, and Gerald A. Huber, and a standing
Nominating Committee consisting of Robert W. Blair, John O. Hanna, and Murray K.
McComas. The Executive Officer Compensation Committee, currently consisting of
Robert W. Blair, Gerald A. Huber, and John O. Hanna, recommends policies for and
levels of executive officer compensation other than awards under the Company's
Employee Stock Purchase Plan. The Executive Payroll Compensation Committee,
currently consisting of Murray K. McComas, Blair T. Smoulder, Thomas P. McKeever
and John E. Zawacki recommends policies and levels of compensation for
non-executive officers. In addition, the Employee Stock Purchase Plan Committee,
currently consisting of Robert W. Blair, John O. Hanna, and Gerald A. Huber,
administers the Company's Employee Stock Purchase Plan.
 
     During 1996, the Board of Directors held ten meetings. The Employee Stock
Purchase Plan Committee met once. The Executive Officer Compensation Committee
held two meetings, and the Audit Committee held two meetings. The Executive
Payroll Committee met eight times in 1996. Each nominee for election to the
Board of Directors attended more than 75 percent of the total number of meetings
of the Board of Directors and the total number of meetings of all committees of
the Board on which he served (during the periods that he served).
 
COMPENSATION OF DIRECTORS
 
     In 1996, non-management members of the Board of Directors each received an
annual retainer of $4,000. In 1996, non-management members also received
compensation in the amount of $500 for each meeting of the Board of Directors
attended and $400 for each meeting attended of each of the Committees of the
Board of Directors. Management members of the Board of Directors are not
compensated for attending meetings of the Board of Directors or its Committees.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The Executive Officer Compensation Committee consists of Robert W. Blair,
John O. Hanna and Gerald A. Huber. The Employee Stock Purchase Plan Committee
consists of Robert W. Blair, John O. Hanna, and Gerald A. Huber. Both Mr. Hanna
and Mr. Huber are nonemployee directors of the Company. Mr. Robert W. Blair was
a Vice President and Executive Vice President of the Company in 1989 and 1990,
respectively, but he has not served as a Company employee since that time.
Although not an appointed member of the Executive Officer Compensation
Committee, Murray K. McComas, the Company's President, participated in the
evaluation and discussion of appropriate salary levels for all executive
officers other than himself at the request of the Executive Officer Compensation
Committee.
 
                       COMPENSATION COMMITTEE REPORTS ON
                         EXECUTIVE OFFICER COMPENSATION
 
     For fiscal year 1996, decisions on compensation for executive officers of
the Company were made by the Executive Officer Compensation Committee and the
Employee Stock Purchase Plan Committee. In accordance with the rules of the
Securities and Exchange Commission (the "SEC") designed to enhance disclosure of
policies with respect to executive compensation, set forth below are reports
 
                                        8
<PAGE>   11
 
submitted by these committees addressing the Company's compensation policies
with respect to executive officers for fiscal year 1996.
 
Report of the Executive Officer Compensation Committee
 
     The Executive Officer Compensation (the "EOC") Committee of the Board of
Directors is responsible for salary levels and bonuses for all officers of the
Company deemed by the Board of Directors to be within the SEC's definition of
"executive officer," i.e., a company's president, any vice president in charge
of a principal business unit, division or function or any other officer or
person who performs similar policy-making functions for the company. The minutes
of meetings of the EOC Committee at which compensation decisions are reached are
acknowledged and approved by the full Board of Directors of the Company.
 
     On January 11, 1996, the EOC Committee approved a 2% merit salary increase
for all officers, including Murray K. McComas, the Chairman and President of the
Company, and its two Executive Vice Presidents, Messrs. Schutte and Smoulder,
effective January 22, 1996. Mr. McComas participated in the evaluation and
discussion of appropriate salary levels for all executive officers other than
himself and the two Executive Vice-Presidents. Mr. McComas did not participate
in the discussion when the EOC Committee evaluated him and determined his salary
level and the salary levels of the Company's two Executive Vice Presidents
(Messrs. Schutte and Smoulder).
 
     The EOC Committee's decisions on salary levels for executive officers
ultimately were subjective, based on consideration of a number of factors. No
one factor was determinative of the salary level of any of the executive
officers. Moreover, the EOC Committee did not weigh any one factor against any
other in a way that makes it possible to assign a numerical value to the weight
of any factor in the determination of the salaries of the executive officers.
 
     The EOC Committee considered the Company's historical executive officer
compensation practices and actual records of compensation levels in recent
years. In addition, financial information for the first three quarters of 1995
was discussed in relation to corporate earnings, as well as initial earnings
trends in the fourth quarter of 1995. Considering the increase in the Consumer
Price Index of 2.6% for the twelve-month period ending November 1995, the
corporate earnings and the prospect of a possible change in executive
compensation following the anticipated completion of the Towers Perrin project,
the Committee determined that a 2% increase in salary was appropriate for all
executive officers.
 
     The EOC Committee's decisions with respect to bonuses for executive
officers were made on December 16, 1993, when the EOC Committee established a
new bonus schedule for executive officers. The bonus schedule was made effective
retroactively for fiscal year 1992, and has been effective for fiscal years 1993
and 1994. On December 19, 1994, the EOC Committee reviewed and approved the
bonus schedule for fiscal year 1995. Under the bonus schedule, executive
officers may receive bonuses equal to a percentage of their salary income for
the year. The percentage is dependent upon the range of the Company's after-tax
income for the year. If the Company's after-tax net income falls within a higher
range, the executive officers receive a larger bonus. The schedule is set forth
below.
 
<TABLE>
<CAPTION>
                                                                             BONUS
                            RANGE OF COMPANY NET INCOME                    PERCENTAGE
            -----------------------------------------------------------   ------------
            <S>                                                           <C>
            Less than $25 million......................................        0%
            $25 million, but less than $30 million.....................        3%
            $30 million, but less than $35 million.....................        6%
            $35 million, but less than $40 million.....................        9%
            $40 million, but less than $45 million.....................       12%
            $45 million and above......................................       15%
</TABLE>
 
     In fiscal year 1995, the Company had net income of $25,267,910, and, as a
result, the Company's executive officers earned bonuses in 1995 equal to 3% of
their 1995 salary income.
 
                                        9
<PAGE>   12
 
     The EOC Committee decided to maintain the award levels for the officer
bonuses in fiscal year 1996 as they were in fiscal year 1995. Because the
Company had net income of $14,726,221 in fiscal year 1996, the Company's
executive officers did not earn or receive bonuses with respect to 1996.
 
     The bonus schedule replaces, for officers, the schedule applicable to the
Company's bonus plan for all other employees. The EOC Committee adopted the
bonus schedule after deciding that officers' total compensation should be more
closely linked to corporate performance, as discussed above, so as more closely
to align their interests with the interests of the Company's stockholders. While
the above bonus schedule for officers' bonuses is triggered when the Company's
net income is at least $25 million, the bonus schedule for all other employees'
bonuses is triggered when the Company's net income is at least $15 million.
 
     At its December 16, 1993 meeting, the EOC Committee considered data
supporting its decision to more closely link executive officer compensation to
corporate performance. The EOC Committee considered the results of a study
conducted by a nationally-recognized independent consultant in executive
compensation. The study encompassed executive compensation practices in 93
businesses in the retail sector in the United States, both public and private,
including a number of mail order companies. The study covered more than 50
executive job descriptions or positions in the businesses surveyed.
 
     The study showed that the total compensation for the executives in the 93
companies consisted of approximately 79% base salary and 21% bonuses. In
contrast, the Company's executive officers, in the same time period, received
97% of their compensation in base salary and 3% in bonuses. As a result of the
adjustments made by the EOC Committee to the compensation of Mr. McComas and the
other four named executive officers, their respective compensations earned in
1993 consisted of 94% base salary and 6% bonus, 92% base salary and 8% bonus in
1994, 97% base salary and 3% bonus in 1995 and 100% base salary and 0% bonus in
1996.
 
     The EOC Committee determined that the independent study supported its
decision regarding total compensation levels to minimize salary increases for
the Company's executive officers and to place increased reliance on greater
potential bonus compensation for executive officers. The EOC Committee also
determined that a single bonus schedule for all executive officers was
appropriate in light of such factors as teamwork, the absence at the Company of
independent business units and the general contribution of all executive
officers to the Company's performance.
 
     The Company has retained Towers Perrin to conduct a full salary and
compensation study for all executive positions, the base compensation phase of
which is expected to be completed by June of 1997. As a further part of this
study, Towers Perrin will provide to the Company by 1998 options and
recommendations for incentive pay opportunities for the Company's executive
officers that are more consistent with industry practice in relation to base
salary ranges.
 
                                       MEMBERS OF THE EXECUTIVE OFFICER
                                       COMPENSATION COMMITTEE
 
                                       Gerald A. Huber (Chairman)
                                       Robert W. Blair
                                       John O. Hanna
 
Report of the Employee Stock Purchase Plan Committee
 
     Awards under the Company's Employee Stock Purchase Plan (the "Plan") are
the responsibility of the Employee Stock Purchase Plan ("ESPP") Committee. The
ESPP Committee is made up of directors who have not, within one year, been
granted rights to purchase shares pursuant to the Plan. Decisions of the ESPP
Committee are final and binding on the Company.
 
     Awards under the Plan are designed primarily to recognize the contributions
of individual key employees to the Company's performance and to align the
interests of management and stockholders.
 
                                       10
<PAGE>   13
 
For many years, the Company has endorsed the view that management and key
employees of the Company should be stockholders of the Company so that they will
be motivated to increase stockholder value. This policy is implemented through
the award, to selected employees of the Company, of rights to purchase shares of
the Company's Common Stock under the Plan. Awards ordinarily are made once each
year.
 
     The ESPP Committee selects employees to receive awards under the Plan
(based, in part, on recommendations of the Company's executive officers and
department heads as to employees who are not executive officers), determines the
number of shares subject to the award, and chooses the price at which shares
will be made available for purchase under the Plan. Because the price paid to
purchase the stock under the grant is below fair market value and is paid out of
dividends earned on the purchased shares, the price at which the shares are sold
directly affects the degree to which grants under the Plan serve as incentive
compensation for future performance rather than as bonuses for past performance.
Moreover, since dividends reflect corporate earnings, as earnings increase,
dividends likely increase and the purchaser is more likely to be vested sooner
with full ownership rights to such shares.
 
     Many factors, both objective and subjective, were considered by the ESPP
Committee before making grants in 1996, including, but not limited to, the
Company's financial performance, the historic responsibilities and performance
of individual employees, prior grants to the employee, and the employee's
current vested and unvested ownership of the Company's common stock. There is no
direct correlation between regular salary and awards under the Plan. No award
was specifically tied to any one measure of performance or factor, and the ESPP
Committee did not assign relative weights to the factors it considered in a way
that would make it possible to assign a numerical value to the weight of any
factor. Full ownership of the shares ordinarily does not vest, however, until
they are fully paid for out of corporate dividends. The Company's dividend level
can thus affect the full vesting of the shares, and the market price of the
shares in large part determines the value of the grant to an individual
employee.
 
     In fiscal year 1996, the ESPP Committee awarded grants under the Plan for
the purchase of an aggregate of 34,700 shares of the Company's Common Stock to
100 of the Company's employees, none of whom were directors or officers of the
Company. Awards for all employees ranged from 250 shares to 1000 shares, with no
shares sold to the Company's executive officers. The purchase price for all
shares sold under the Plan in 1996 was $7.50 per share, at a time when the
Company's Common Stock was trading at $23.625 per share. Over the past several
years, the purchase price for stock awarded pursuant to the Plan has been
approximately one-third of market value at the time of grant.
 
                                       MEMBERS OF THE EMPLOYEE STOCK
                                       PURCHASE PLAN COMMITTEE
 
                                       Robert W. Blair (Chairman)
                                       John O. Hanna
                                       Gerald A. Huber
 
                                       11
<PAGE>   14
 
                               PERFORMANCE GRAPH
 
     The following graph compares the yearly change in the cumulative total
stockholder return on the Company's Common Stock with the cumulative total
return of the AMEX Market Value Index and the S&P Retail Composite Index.
 
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
 
         Among Blair Corporation Common Stock, AMEX Market Value Index
                        and S&P Retail Composite Index**
 
<TABLE>
<CAPTION>
                                                                      S&P Retail
                                                                        Stores
      Measurement Period              Blair           AMEX Market     Composite
    (Fiscal Year Covered)          Corporation        Value Index       Index
<S>                              <C>             <C>             <C>
1/1/92                                 100               100             100
1992                                   127               101             118
1993                                   103               121             113
1994                                   103               110             103
1995                                    87               139             115
1996                                    55               148             136
</TABLE>
 
Assumes $100 invested on January 1, 1992 in Blair Corporation Stock, AMEX Market
Value Index and S&P Retail Composite Index.
 
 * Total return assumes reinvestment of dividends.
 
** Fiscal year ending December 31.
 
     The closing price of the Company's Common Stock on the American Stock
Exchange on March 5, 1997, was $18.00.
 
            APPOINTMENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
 
     Another purpose of the meeting is to ratify the reappointment by the Board
of Directors of the firm of Ernst & Young LLP as independent certified public
accountants to examine the financial statements and to perform the annual audit
for the Company for the year December 31, 1997, such appointment to continue at
the pleasure of the Board of Directors.
 
     A resolution calling for the ratification of the appointment of Ernst &
Young LLP will be presented at the Annual Meeting. Representatives of Ernst &
Young LLP will be present at the Annual Meeting to make a statement if they
desire to do so and to respond to appropriate questions.
 
     The Board of Directors recommends ratification of the appointment of Ernst
& Young LLP.
 
                                       12
<PAGE>   15
 
                                 OTHER MATTERS
 
     Management does not know of any matters to be brought before the meeting
other than the matters that are set forth in the Notice of the Annual Meeting of
Stockholders that accompanies this Proxy Statement and are described herein. In
the event that any such matters do come properly before the meeting, it is
intended that the persons named in the form of proxy solicited by management
will vote all proxies in accordance with their best judgment.
 
RECEIPT OF STOCKHOLDER PROPOSALS
 
     Any stockholder proposals which are to be presented for action at the 1998
Annual Meeting of Stockholders must be received by David A. Blair, Secretary,
Blair Corporation, 220 Hickory Street, Warren, Pennsylvania 16366, no later than
November 14, 1997.
 
EXPENSE OF SOLICITATION OF PROXIES
 
     The cost of soliciting proxies by means of this Proxy Statement will be
borne by the Company. The Company may make arrangements with brokerage houses
and other custodians, nominees, and fiduciaries to forward proxies and proxy
solicitation material to the beneficial owners of the Company's Common Stock and
may reimburse them for their expenses in doing so.
 
                                                        DAVID A. BLAIR
                                                                       Secretary
 
                                       13
<PAGE>   16

                                  Please mark
                                 your votes as
                                  indicated in
                                  this example


                                    [  X  ]


The Board recommends a vote FOR the election of the nominees listed in Item I.


           
           
           

              
<TABLE>
<CAPTION>
                                                         Vote for all nominees listed               WITHHOLD AUTHORITY
                                                               (except as shown                      to vote for all
                                                           below to the contrary)                    nominees listed
<S>                                                       <C>                                      <C>
I. ELECTION OF DIRECTORS:
   Nominees:                                                      [     ]                                [     ]
   David A. Blair       Murray K. McComas
   Robert W. Blair      Thomas P. McKeever
   Steven M. Blair      Michael J. Samargya
   Robert D. Crowley    Kent R. Sivillo
   John O. Hanna        Blair T. Smoulder
   Gerald A. Huber      John E. Zawacki
   Craig N. Johnson
</TABLE>


(Instructions: To withhold authority to vote for any
INDIVIDUAL NOMINEES write the nominee's name on the
line provided below:)

- ----------------------------------------------------

The Board recommends a vote FOR the ratification of Ernst & Young LLP as
auditors in Item II.

<TABLE>
<CAPTION>

                                            FOR          AGAINST          ABSTAIN
<S>                                        <C>           <C>              <C>
II. RATIFICATION OF ERNST & YOUNG LLP      [    ]        [    ]            [    ]
    AS AUDITORS:
</TABLE>


The signer hereby revokes all proxies heretofore given by the signer to vote at
said meeting or any adjournments thereof.


Signature(s)

______________________________________________    Date _______________ , 1997

NOTE: Please sign exactly as name appears hereon. Joint owners should each
sign. When signing as attorney, executor, trustee, administrator or guardian,
please give full title as such.


                           FOLD AND DETACH HERE


                                     BLAIR(R)
                           WARREN, PENNSYLVANIA 16366
                          QUALITY AND VALUE SINCE 1910


PROXY

                     THIS PROXY IS SOLICITED ON BEHALF OF
                 THE BOARD OF DIRECTORS OF BLAIR CORPORATION

     The undersigned  hereby appoints Murray K. McComas, David A. Blair, and
Kent R. Sivillo, and each of them with power of substitution in each, as proxies
to represent the undersigned at the annual meeting of the stockholders of Blair
Corporation, to be held at the Knights of Columbus Building, 219 Second Avenue,
Warren, Pennsylvania on Tuesday, April 15, 1997 at 11:00 A.M. and at any
adjournments thereof, to vote the same number of shares and as fully as the
undersigned would be entitled to vote if then personally present in the manner
directed by the undersigned.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED
HEREIN. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE ELECTION OF
THE NOMINEES IN ITEM I AND FOR THE RATIFICATION OF AUDITORS IN ITEM II; AND
THE PROXIES ARE AUTHORIZED, IN ACCORDANCE WITH THEIR JUDGMENT, TO VOTE
UPON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING AND ANY
ADJOURNMENTS THEREOF.


                             FOLD AND DETACH HERE


                         BLAIR CORPORATION HEADQUARTERS
                               220 Hickory Street
                              Warren, Pennsylvania




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