PUBLISHERS EQUIPMENT CORP
DEF 14A, 1997-05-01
PRINTING TRADES MACHINERY & EQUIPMENT
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<PAGE>
 
                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.  )
        
Filed by the Registrant [X]

Filed by a Party other than the Registrant [_] 

Check the appropriate box:

[_]  Preliminary Proxy Statement        [_]  Confidential, for Use of the 
                                             Commission Only (as permitted by
                                             Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement 

[_]  Definitive Additional Materials 

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                       PUBLISHERS EQUIPMENT CORPORATION
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   
Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   
     (1) Title of each class of securities to which transaction applies:

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     (2) Aggregate number of securities to which transaction applies:

     -------------------------------------------------------------------------


     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

     -------------------------------------------------------------------------
      

     (4) Proposed maximum aggregate value of transaction:

     -------------------------------------------------------------------------


     (5) Total fee paid:

     -------------------------------------------------------------------------

[_]  Fee paid previously with preliminary materials.
     
[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.
     
     (1) Amount Previously Paid:
 
     -------------------------------------------------------------------------


     (2) Form, Schedule or Registration Statement No.:

     -------------------------------------------------------------------------


     (3) Filing Party:
      
     -------------------------------------------------------------------------


     (4) Date Filed:

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Notes:
<PAGE>
 
                        PUBLISHERS EQUIPMENT CORPORATION
                        16660 DALLAS PARKWAY, SUITE 1100
                              DALLAS, TEXAS  75248

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD JUNE 20, 1997

As a shareholder of Publishers Equipment Corporation (the "Company"), you are
hereby given notice of and invited to attend in person or by proxy the Annual
Meeting of Shareholders of the Company to be held at Publishers Equipment
Corporation, Corporate Headquarters, 16660 Dallas Parkway, Suite 1100, Dallas,
Texas, on Friday, June 20, 1997 at 4:00 p.m. for the following purposes:

1.  The election of six directors for a one-year term.

2.   To transact such other business as may properly come before the meeting and
     any adjournment(s) thereof.

The Board of Directors has fixed the close of business on May 5, 1997, as the
record date ("Record Date") for the determination of shareholders entitled to
notice of and to vote at such meeting and any adjournment(s) thereof. Only
shareholders of record at the close of business on the Record Date are entitled
to notice of and to vote at such meeting. The transfer books will not be closed.

You are cordially invited to attend the meeting.  HOWEVER, WHETHER OR NOT YOU
EXPECT TO ATTEND THE MEETING, MANAGEMENT DESIRES TO HAVE THE MAXIMUM
REPRESENTATION AT THE MEETING AND RESPECTFULLY REQUESTS THAT YOU DATE, EXECUTE
AND MAIL PROMPTLY THE ENCLOSED PROXY IN THE ENCLOSED STAMPED ENVELOPE FOR WHICH
NO ADDITIONAL POSTAGE IS REQUIRED IF MAILED IN THE UNITED STATES.  A proxy may
be revoked by a shareholder by notifying the Secretary of the Company in writing
at any time prior to its use.

                                        By order of the Board of Directors



                                        Evans Kostas
                                        Chairman of the Board,
                                        President and Chief Executive Officer

Dallas, Texas
May 8, 1997

                            YOUR VOTE IS IMPORTANT.
                PLEASE EXECUTE AND RETURN PROMPTLY THE ENCLOSED
                      PROXY CARD IN THE ENVELOPE PROVIDED.
<PAGE>
 
                        PUBLISHERS EQUIPMENT CORPORATION
                                PROXY STATEMENT
                     FOR THE ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD JUNE 20, 1997

TO OUR SHAREHOLDERS:

This Proxy Statement is furnished to shareholders of Publishers Equipment
Corporation (the "Company") for use at the Annual Meeting of Shareholders on
June 20, 1997, or at any adjournment or adjournments thereof, for the purposes
set forth in the accompanying Notice of Annual Meeting of Shareholders.  The
enclosed proxy is solicited on behalf of the Board of Directors of the Company
and is subject to revocation at any time prior to the voting of the proxy (as
provided herein).  Unless a contrary choice is indicated, all duly executed
proxies received by the Company will be voted in accordance with the
instructions set forth on the front side of the proxy card.  The record of
shareholders entitled to vote at the Annual Meeting was taken at the close of
business on May 5, 1997.  The approximate date on which this Proxy Statement and
the enclosed proxy are first being sent to shareholders is May 8, 1997.  The
principal executive offices of the Company are located at 16660 Dallas Parkway,
Suite 1100, Dallas, Texas 75248.

                      PROPOSAL ONE - ELECTION OF DIRECTORS

Six Directors are proposed to be elected at the Annual Meeting.  Each Director
will serve until the next Annual Meeting of Shareholders or until a successor
shall be elected and shall qualify.  Proxies in the accompanying form will be
voted for the nominees listed in the table that follows, except where authority
is withheld by the shareholder.  All nominees are presently members of the Board
of Directors.

If any of the nominees should become unable to accept election, the persons
named in the proxy may vote for such other person or persons as may be
designated by the Board of Directors.  Management has no reason to believe that
any of the nominees named below will be unable to serve.
<TABLE>
<CAPTION>
                                                  Year First
                                                    Became
                                      Age          Director
                                      ---         ----------
<S>                                   <C>         <C>
     Simon Bonnier (b)                 67            1984
     James K. Feeney (a,b)             60            1986
     Robert S. Hamilton (a,b)          70            1979
     Evans Kostas (a)                  61            1984
     Ole B. Rygh (c)                   53            1988
     Reinhart Siewert (c)              59            1988
</TABLE>                                           
- ----------------------------                                                   
a - Member of the Executive Committee              
b - Member of the Compensation/Option Committee    
c - Member of the Audit Committee

                                       1
<PAGE>
 
Mr. Bonnier currently serves as a Director of AB Bonnierforetagen, a Swedish
conglomerate having primary business activities in book/magazine publishing and
film production/distribution.  Other business interests include manufacture of
furniture and graphic arts equipment.  Mr. Bonnier has served in this capacity
since 1965 and from January 1978 he has also served as International Operations
Officer for AB Bonnierforetagen.

Mr. Feeney is currently President and Treasurer of Windmoeller & Hoelscher
Corporation, a manufacturer of flexographic printing presses for packaging, a
position he has held since December 1977.

Mr. Hamilton retired from Publishers Equipment Corporation October 31, 1990,
after having served in various executive capacities with the Company during the
twelve years prior to that date.

Mr. Kostas has served as Chairman of the Board, President and Chief Executive
Officer of the Company since February 1985.  From September 1984 until February
1985, Mr. Kostas served as Chief Operating Officer of the Company.

Mr. Rygh currently serves as President and Chief Executive Officer of Ryson
International, Inc., a supplier of material handling equipment and systems to
the printing industry, a position he has held since September 1995.  From
December 1993 to August 1995, Mr. Rygh served as President and Chief Executive
Officer of IDAB, Incorporated, a supplier of material handling equipment and
systems to the printing industry.

Mr. Siewert currently serves as President of Koenig & Bauer-Albert AG, a German
manufacturer of newspaper and commercial printing presses, a position he has
held since July 1995.  For the prior fifteen years Mr. Siewert served as
Executive Vice-President-Finance of Koenig & Bauer-Albert AG.

In connection with the Company's acquisition of King Press Corporation in 1984,
the Company agreed to use its best efforts to cause two seats on its Board of
Directors to be filled by persons designated by AB Bonnierforetagen, as long as
it and its affiliates own at least 15% of the shares of Common Stock of the
Company. Mr. Bonnier and Mr. Rygh currently serve as Directors at the request of
AB Bonnierforetagen.

In connection with the Company's issuance of the Company's Common Stock in a
private placement to Koenig & Bauer-Albert AG in October 1988, the Company
agreed to use its best efforts to cause one seat on its Board of Directors to be
filled by a person designated by Koenig & Bauer-Albert AG as long as it owns at
least 15% of the shares of Common Stock of the Company.  Mr. Siewert currently
serves as a Director at the request of Koenig & Bauer-Albert AG.

                                       2
<PAGE>
 
CERTAIN INFORMATION RELATING TO THE BOARD OF DIRECTORS AND COMMITTEES OF THE
BOARD

The Board of Directors of the Company held three formal meetings during 1996.
The Board's Audit Committee and Compensation/Option Committee each held one
formal meeting during the year.  The Board's Executive Committee did not meet
during 1996.  Each of the Directors who are nominated in this Proxy Statement
and who served during 1996 as a Director or as a member of the
Compensation/Option Committee, the Executive Committee or the Audit Committee
attended at least 75% of the total number of such meetings during 1996 during
the period in which they served as Director.

At the beginning of each fiscal year, each Director who is not an employee of
the Company individually elects his form of compensation for each Meeting of the
Board of Directors attended from three options:

     Option 1:  $500 cash and a stock option for 500 shares of
                the Company's Common Stock.

     Option 2:  $1,000 cash.

     Option 3:  A stock option for 1,000 shares of the Company's
                Common Stock.

In addition, at the beginning of each fiscal year the Chairman designated for
each Committee who is not an employee of the Company individually elects his
form of compensation for each Meeting of the Committee attended that is not
concurrent with a Meeting of the Board of Directors from two options:

     Option 1:  A stock option for 250 shares of the Company's
                Common Stock.

     Option 2:  $250 cash.

The exercise price of options granted to Directors is based on the fair market
value of the Company's Common Stock at the time of each Meeting.

For 1997, two of the nominees to the Board of Directors elected Option 1, two
elected Option 2 and one elected Option 3 for compensation to be received for
each Board of Directors meeting attended.  For compensation to be received as
Committee Chairman in 1997, one non-employee Chairmen chose Option 1 and one
non-employee Chairman chose Option 2 for each Committee Meeting attended that is
not concurrent with a Board of Directors Meeting.  These elections are
irrevocable for 1997.

The Compensation/Option Committee recommends compensation/option arrangements
for the Company's officers.  The Executive Committee serves primarily as an
advisor to management.  The Audit Committee provides supervision of the auditing
process.  See the table on page 1 for information as to the members of such
committees.  The Company 

                                       3
<PAGE>
 
does not have a nominating committee of the Board of Directors, or any other
committee that performs similar functions.

For information on the security ownership of management and executive
compensation, see pages 4 to 8 of this Proxy Statement.


          SECURITY OWNERSHIP OF MANAGEMENT AND PRINCIPAL SHAREHOLDERS

The total outstanding capital stock of the Company as of May 8, 1997, consisted
of 5,205,719 shares of Common Stock, no par value (the "Common Stock").  All
outstanding shares of Common Stock are entitled to one vote per share.  Under
the terms of the Articles of Incorporation of the Company, cumulative voting is
not permitted.

As of May 8, 1997, the Company's officers and nominees to the Board of
Directors, as a group (7 persons), owned beneficially 1,872,187 shares or 35.3%
of the issued and outstanding shares of Common Stock (including 69,750 shares
subject to options), as set forth in the following table:
- --------------------------------------------------------------------------------
   Name Of                 Class            Amount and Nature     
  Beneficial                 Of               of Beneficial        Percent
    Owner                  Stock              Ownership(1)         of Class
- --------------------------------------------------------------------------------
 Simon Bonnier            Common Stock        1,701,829  (2)         32.6%
 James K. Feeney          Common Stock            4,750  (3)           *
 Robert S. Hamilton       Common Stock           13,497  (4)           *
 Evans Kostas             Common Stock          124,960  (5)          2.2%
 Ole B. Rygh              Common Stock            5,500  (6)           *
 Reinhart Siewert         Common Stock            5,250  (7)           *
                                                              
 Directors and                                                
 Executive Officers                                           
 As A Group                                                   
 (7 Persons)              Common Stock        1,872,187              35.3%
- --------------------------------------------------------------------------------
(*)  Less than 1%.
(1)  Sole voting and investment power.
(2)  Includes 1,696,329 shares owned by AB Bonnierforetagen and 5,500 shares
     subject to Options.  Mr. Bonnier is a Director of AB Bonnierforetagen and a
     member of the family which controls AB Bonnierforetagen.
(3)  Includes 4,000 shares subject to Options.
(4)  Includes 4,500 shares subject to Options.
(5)  Includes 30,000 shares subject to Options.
(6)  Consists of 5,500 shares subject to Options.
(7)  Consists of 5,250 shares subject to Options.

                                       4
<PAGE>
 
The following table sets forth as of May 8, 1997, each stockholder known to
management of the Company to own beneficially more than 5 percent of the
Company's outstanding shares of Common Stock.
- --------------------------------------------------------------------------------
 Name and Address          Class Of      Amount and Nature of         Percent
 of Beneficial Owner        Stock        Beneficial Ownership(1)     of Class
- --------------------------------------------------------------------------------
 AB Bonnierforetagen     Common Stock         1,696,329 (2)            32.6%
 Torsgatan 21
 S-105 44 Stockholm
 Sweden
 
 Koenig & Bauer AG       Common Stock         1,079,500                20.7%
 Postfach 6060
 Friedrich-Koenig-
 Str. 4
 97080 Wurzburg 1
 Germany
- --------------------------------------------------------------------------------
(1)  Sole voting and investment power.
(2)  Mr. Simon Bonnier, a Director of the Company, is a Director of AB
     Bonnierforetagen and a member of the family which controls AB
     Bonnierforetagen.  As a result, Mr. Bonnier may be deemed to be the
     beneficial owner of the shares owned by AB Bonnierforetagen.

On April 6, 1990, the Company issued 145,349 shares of its non-voting Series A
Convertible Preferred Stock, no par value (the "Preferred Stock"), to AB
Bonnierforetagen in connection with the Company's purchase of the shares of
Solna Gruppen AB.  On each January 1, 1991, 1992, 1993, 1994, 1995, 1996 and
1997, 14,534 shares of the Preferred Stock converted to Common Stock.  As a
result of the foregoing and the repurchase of 9 shares of Preferred Stock for
cash, there are currently 43,602 shares of Preferred Stock outstanding.  No
other shares of the Preferred Stock of the Company are issued or outstanding.

               COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers and directors, and persons who own more than ten percent of a
registered class of the Company's equity securities, to file reports of
ownership and changes in ownership with the Securities and Exchange Commission
and the National Association of Securities Dealers.  Officers, directors and
greater than ten percent Shareholders are required by Securities and Exchange
Commission regulations to furnish the Company with copies of all Section 16(a)
forms they file.

                                       5
<PAGE>
 
Based solely on its review of the copies of such forms received by it or written
representations from certain reporting persons that no forms were required for
those persons, the Company believes that during the fiscal year ending December
31, 1996, its officers, directors and greater than ten percent Shareholders have
complied with all applicable Section 16(a) filing requirements with respect to
the Company's equity securities.


                             EXECUTIVE COMPENSATION

The following table sets forth information concerning the compensation of
executive officers of the Company whose total annual salary and bonus for the
fiscal year ended December 31, 1996, exceeded $100,000.
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
                                         SUMMARY COMPENSATION TABLE
- --------------------------------------------------------------------------------
                                                                      Long Term
                                                                    Compensation
                                             Annual Compensation       Awards
                                           -------------------------------------
           (a)                   (b)       (c)            (d)           (g)
                                                                    
       Name and                                                         Options/
   Principal Position            Year      Salary ($)     Bonus ($)     SARs (#)
- --------------------------------------------------------------------------------
<S>                              <C>       <C>            <C>           <C>
   CEO, Evans Kostas             1996        165,000        29,184           --
                                 1995        165,560            --       30,000
                                 1994        194,560            --           --
                                 1993        194,560            --           --
- --------------------------------------------------------------------------------
</TABLE>

The remuneration described in the above table does not include the cost to the
Company of benefits furnished to the named executive officer, including premiums
for health insurance, personal use of Company automobile and other personal
benefits provided to such individual that are extended in connection with the
conduct of the Company's business.  The value of such benefits cannot be
precisely determined, but the executive officer named above did not receive
other compensation in excess of the lesser of $25,000 or 10% of such officer's
cash compensation in any of the last three years.

The following table set forth information concerning the number of unexercised
options held by the named executive officer at the end of the fiscal year ended
December 31, 1996:

                                       6
<PAGE>
 
         -------------------------------------------------------------
              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                         AND FY-END OPTION/SAR VALUES
         -------------------------------------------------------------
                       (a)                            (d)
                                                   Number of
                                                  Unexercised
                                                  Options/SARs
                                                  At FY-End (#)
         -------------------------------------------------------------
                                                   Exercisable/
                Name                              Unexercisable
         -------------------------------------------------------------
                CEO, Evans Kostas                    22,500/
                                                      7,500
         -------------------------------------------------------------

No options were granted to the named Executive Officer during the year ended
December 31, 1996.  No options were exercised by the named executive officer
during 1996.

EMPLOYMENT AGREEMENTS:  The Company has an employment agreement with Mr.
- ---------------------
Hamilton that provides a retirement benefit of $30,000 per year for a period of
15 years following his October 31, 1990 retirement.  The retirement benefit is
reduced in the event of Mr. Hamilton's death before the expiration of the 15
year period, and ceases in the event that Mr. Hamilton is not survived by his
spouse.

401(K) PLAN:  On October 1, 1984, the Company established a 401(K) Plan.  The
- -----------
401(K) Plan provides for voluntary contributions from participating employees.
A participant may elect to make contributions up to the maximum permissible
amount (the lesser of $30,000 or 25% of the participant's annual compensation)
on a before tax basis.  The 401(K) Plan was amended on December 28, 1987, to
allow the Company to make voluntary contributions to eligible employees'
accounts at the discretion of the Company.  There were no Company contributions
to the 401(K) Plan during the fiscal year ended December 31, 1996.

INCENTIVE COMPENSATION PLAN:  The Company has implemented an Incentive
- ---------------------------
Compensation Plan for certain officers of the Company and King Press
Corporation, a wholly-owned subsidiary of the Company.  Under the Incentive
Compensation Plan, an incentive bonus based upon a percentage of the
participant's base compensation will be paid to a participant if the Company or
King Press Corporation achieves certain levels of targeted after-tax profits.
The Incentive Compensation  Plan is administered by the Compensation/Option
Committee.  During the fiscal year ended December 31, 1996, the incentive bonus
paid to the individual listed in the preceding Summary Compensation Table and to
the Executive Officers as a group was as follows:  Mr. Kostas - $29,184; and all
Executive Officers as a group (2 persons) - $29,184.

                                       7
<PAGE>
 
STOCK OPTION PLAN:  In June 1981, the Board of Directors adopted and the
- -----------------
shareholders of the Company approved the Publishers Equipment Corporation Stock
Option Plan ("Plan").  The Plan is currently administered by the
Compensation/Option Committee of the Board.  The Plan was amended in April 1989
to increase the number of shares authorized for grant under the Plan and extend
the expiration date of the Plan.  The Plan as amended provides for the grant of
stock options to key employees covering a maximum of 500,000 shares of Common
Stock, subject to certain adjustments upon the subdivision or consolidation of
shares.  Under the Plan, the exercise price per share of a stock option cannot
be less than the greater of $1.00 per share or the fair market value per share
on the date the option is granted, provided that an employee owning directly or
indirectly more than 10% of the total combined voting power of all classes of
stock of the Company may not be issued a stock option unless the exercise price
per share is at least 110% of the fair market value per share on the date the
option is granted.  The Plan further provides that the exercise period cannot
exceed ten years (or five years if the optionee owns, directly or indirectly,
more than 10% of the total combined voting power of all classes of stock of the
Company).

The Plan permits the grant in any calendar year of incentive options greater
than $100,000 aggregate market value provided that no more than $100,000
aggregate market value are exercisable for the first time in any single calendar
year.  Unless terminated earlier by the Board of Directors, the Plan will expire
April 26, 1999.

No options were granted to Executive Officers during the year ended December 31,
1996 and no options were exercised by Executive Officers during 1996.


                                    AUDITORS

Arthur Andersen LLP, independent certified public accountants, were the
independent auditors for the fiscal year ended December 31, 1996.
Representatives of Arthur Andersen LLP are expected to be present at the Annual
Meeting and will have an opportunity to make a statement if they desire to do so
and are expected to be available to respond to appropriate questions.


                        PERSONS MAKING THE SOLICITATION

The enclosed proxy is solicited on behalf of the Board of Directors of the
Company.  The cost of soliciting proxies in the accompanying form will be borne
by the Company.  In addition to the use of mail, officers of the Company may
solicit proxies by telephone or telegraph.  Upon request, the Company will
reimburse brokers, dealers, banks and trustees or their nominees, for reasonable
expenses incurred by them in forwarding proxy material to beneficial owners of
shares of stock.

                                       8
<PAGE>
 
                             REVOCABILITY OF PROXY

Shares represented by valid proxies will be voted in accordance with
instructions contained therein, or, in the absence of such instructions, in
accordance with the Board of Directors' recommendations.  Any shareholder of the
Company has the unconditional right to revoke a proxy at any time prior to the
voting thereof by written notice thereof addressed to Roger R. Baier, Secretary,
Publishers Equipment Corporation, 16660 Dallas Parkway, Suite 1100, Dallas,
Texas 75248; however, no such revocation shall be effective unless and until
such notice of revocation has been received by the Company at or prior to the
Annual Meeting.


                           PROPOSALS OF SHAREHOLDERS

A proper proposal submitted by a shareholder in accordance with applicable rules
and regulations for presentation at the Company's Annual Meeting of Shareholders
in 1998, and received at the Company's executive offices no later than March 9,
1998 will be included in the Company's Proxy Statement and form of proxy
relating to such Annual Meeting.

                                 OTHER MATTERS

The Board of Directors is not aware of any matter to be presented for action at
the meeting other than the matters set forth herein.  Should any other matter
requiring a vote of shareholders arise, the proxies in the enclosed form confer
upon the person or persons entitled to vote the shares represented by such
proxies discretionary authority to vote the same in accordance with their best
judgment in the interest of the Company.

A copy of the Company's 1996 Annual Report, containing audited financial
statements, accompanies this Proxy Statement.  The annual report does not
constitute a part of the proxy solicitation material.

                                        By order of the Board of Directors



                                        Evans Kostas
                                        Chairman of the Board,
                                        President and Chief Executive Officer
May 8, 1997

                                       9
<PAGE>
 
 
                        PUBLISHERS EQUIPMENT CORPORATION
 
       BOARD OF DIRECTORS PROXY FOR THE ANNUAL MEETING OF SHAREHOLDERS AT
                        4:00 P.M., FRIDAY, JUNE 20, 1997
            PUBLISHERS EQUIPMENT CORPORATION--CORPORATE HEADQUARTERS
                        16660 DALLAS PARKWAY, SUITE 1100
                              DALLAS, TEXAS 75248
 
The undersigned shareholder of Publishers Equipment Corporation (the "Company")
hereby appoints Evans Kostas and Roger R. Baier, or either of them, as proxies,
each with full powers of substitution, to vote the shares of the undersigned at
the above-stated annual meeting and at any adjournment(s) thereof:
 
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS AND WILL BE VOTED
IN ACCORDANCE WITH THE SPECIFICATIONS MADE ON THE OTHER SIDE. IF A CHOICE IS
NOT INDICATED WITH RESPECT TO ITEM 1, THIS PROXY WILL BE VOTED FOR THE ELECTION
OF ALL NOMINEES FOR DIRECTORS LISTED ON THE OTHER SIDE. THE PROXIES WILL USE
THEIR DISCRETION WITH RESPECT TO ANY MATTER REFERRED TO IN ITEM 2.
 
THIS PROXY IS REVOCABLE ANY TIME BEFORE IT IS EXERCISED.
 
                        (PLEASE SIGN ON THE OTHER SIDE.)
<PAGE>
 
                      PUBLISHERS EQUIPMENT CORPORATION   
     PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY [X]
 

1. Election of Directors: Simon Bonnier, James K. Feeney, Robert S. Hamilton,
   Evans Kostas, Ole B. Rygh, Reinhart Siewert

                                            FOR ALL
         FOR             WITHHELD           EXCEPT   
         [_]                [_]               [_]

2. Or any other business which may properly come before the meeting; hereby
   revoking any proxy or proxies heretofore given by the undersigned.
 
(INSTRUCTION: To withhold authority to vote for any individual nominee(s) write
that nominee's name on the space provided below):

- --------------------------------------------------------------------------------
                               Nominee Exception
 
Receipt herewith of the Company's 1996 Annual Report and Notice of Meeting and
Proxy Statement is hereby acknowledged.
 
Be Sure To Enter Date

            Dated:                                                       , 1997
                  -------------------------------------------------------

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                         (Signature of Shareholder(s))
 
Joint owners must each sign. Please sign your name EXACTLY as your name(s) ap-
pear(s) on this card. When signing as attorney, trustee, executor, administra-
tor, guardian or corporate officer, please give your FULL title).

                       (PLEASE SIGN, DATE, AND MAIL TODAY)
 


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