DEB SHOPS INC
DEF 14A, 1996-04-23
WOMEN'S CLOTHING STORES
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<PAGE>

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                        Securities Exchange Act of 1934

                              [Amendment No.   ]

Filed by the Registrant /X/
Filed by a Party other than the Registrant / /

Check the appropriate box:

/ / Preliminary Proxy Statement
/X/ Definitive Proxy Statement
/ / Definitive Additional Materials
/ / Soliciting Material Pursuant to Section 240.14a-11(c) or
    Section 240.14a-12

                                 DEB SHOPS, INC.
 -----------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


 -----------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

/X/ $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2).

/ / $500 per each  party to the  controversy  pursuant  to  Exchange  Act Rule
    14a-6(i)(3).

/ / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

    1) Title of each class of securities to which transaction applies:


       ----------------------------------------------------------------------
    2) Aggregate number of securities to which transaction applies:


       ----------------------------------------------------------------------
    3) Per unit price or other underlying value of transaction computed
       pursuant to Exchange Act Rule 0-11:*


       ----------------------------------------------------------------------
    4) Proposed maximum aggregate value of transaction:


       ----------------------------------------------------------------------
*Set forth the amount on which the filing fee is calculated and state how it
 was determined.

/ / Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.

    1) Amount Previously Paid:_______________________________________________

    2) Form Schedule or Registration Statement No.:__________________________

    3) Filing Party:_________________________________________________________

    4) Date Filed:___________________________________________________________
<PAGE>

                                 DEB SHOPS, INC.

                 9401 BLUE GRASS ROAD, PHILADELPHIA, PA 19114 
                                (215)676-6000 

                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS 

                                TO BE HELD ON 
                           WEDNESDAY, MAY 22, 1996 
                                AT 10:00 A.M. 

TO THE SHAREHOLDERS: 

   NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of Deb 
Shops, Inc., a Pennsylvania corporation, will be held on Wednesday, May 22, 
1996 at 10:00 a.m. at the offices of the Company, 9401 Blue Grass Road, 
Philadelphia, Pennsylvania. The purposes of the meeting are to: 

       1. Elect six (6) directors to serve until the next annual meeting of 
          shareholders and until the election and qualification of their 
          respective successors; and 

       2. Approve the Deb Shops, Inc. 1995 Incentive Stock Option Plan; and 

       3. Transact such other business as may properly come before the meeting 
          or any adjournments thereof. 

   Information concerning such matters is set forth in the following Proxy 
Statement. 

   April 5, 1996 is the Record Date for the determination of shareholders 
entitled to notice of, and to vote at, the Annual Meeting or any adjournments 
thereof. 

   The accompanying form of Proxy is solicited by the Board of Directors of 
the Company. Even if you are planning to attend the Annual Meeting, please 
complete, date, sign and return the Proxy. 

              By Order of the Board of Directors of the Company 

 WARREN WEINER, Secretary                           MARVIN ROUNICK, President 

Dated: April 26, 1996 
<PAGE>

                                 DEB SHOPS, INC.
                 9401 BLUE GRASS ROAD, PHILADELPHIA, PA 19114 

                               -------------------

                                 PROXY STATEMENT

                               -------------------

                 ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON 
                                 MAY 22, 1996 

                               -------------------

   This Proxy Statement is submitted with the attached Notice of Annual 
Meeting of Shareholders of Deb Shops, Inc. (the "Company") to be held on 
Wednesday, May 22, 1996 at 10:00 a.m., at the offices of the Company, 9401 
Blue Grass Road, Philadelphia, Pennsylvania. The form of Proxy is enclosed. 
This Proxy Statement is being sent or given to shareholders of the Company on 
or about April 26, 1996. 

                              REVOCABILITY OF PROXY

   A Proxy executed in the form enclosed may be revoked at any time prior to 
its exercise by notifying the Secretary of the Company in writing, by 
delivering a duly executed proxy bearing a later date or by attending the 
Annual Meeting and voting in person. 

                         PERSONS MAKING THE SOLICITATION

   The accompanying Proxy is being solicited on behalf of the Board of 
Directors of the Company. In addition to mailing the proxy material, 
solicitation may be made in person or by telephone or telegraph by directors, 
officers or regular employees of the Company or of its subsidiaries, none of 
whom will receive additional compensation in connection with such 
solicitation. The expense of the solicitation of Proxies for the Annual 
Meeting will be borne by the Company. The Company will request banks, brokers 
and other nominees to forward proxy materials to beneficial owners of stock 
held by them and will reimburse such banks, brokers and other nominees for 
their reasonable out-of-pocket expenses in doing so. 

                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

   The holders of record of the Common Stock of the Company at the close of 
business on April 5, 1996 (the "Record Date") will be entitled to vote on all 
matters presented for vote at the Annual Meeting. At the close of business on 
April 5, 1996, the total number of outstanding shares of Common Stock was 
12,844,680 shares. Each share of Common Stock will be entitled to one vote on 
all business to come before the Annual Meeting on which a vote is taken. The 
presence, in person or by proxy, of shareholders entitled to cast a majority 
of the votes which all shareholders are entitled to cast on each matter to be 
voted on at the meeting is necessary for a quorum as to that matter. The vote 
of at least a majority of the shareholders present, in person or by proxy, is 
required to elect the Board of Directors and for the approval of the Deb 
Shops, Inc. 1995 Incentive Stock Option Plan. 

                                        1
<PAGE>

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   The following table sets forth certain information, as of April 5, 1996, 
with respect to (i) each person who is known to the Company to be the 
beneficial owner of more than 5% of the Company's outstanding Common Stock, 
(ii) each director, (iii) the chief executive officer and each of the four 
other most highly compensated executive officers, and (iv) all directors and 
executive officers of the Company as a group. 

<TABLE>
<CAPTION>
                                 Amount and 
                                   Nature 
Name and Address of             of Beneficial       Title of           Percent 
Beneficial Owner (1)              Ownership           Class           of Class 
 ---------------------------   ---------------   ---------------    -------------- 
<S>                             <C>              <C>                 <C>
Marvin Rounick(2)               3,849,656(3)     Common Stock        30.0% 
9401 Blue Grass Road                             Series A 
Philadelphia, PA 19114                230        Preferred Stock     50.0% 

Warren Weiner                   2,700,264(4)     Common Stock        21.0% 
9401 Blue Grass Road                             Series A 
Philadelphia, PA 19114                230        Preferred Stock     50.0% 

Penny Weiner                    1,616,238(5)     Common Stock        12.6% 
9401 Blue Grass Road 
Philadelphia, PA 19114 

Barry H. Frank                  1,628,982(6)     Common Stock        12.7% 
1735 Market Street 
Philadelphia, PA 19103-7598 

Robert Shein                    1,630,882(6)(7)  Common Stock        12.7% 
896 Roscommon Road 
Bryn Mawr, PA 19010 

Jack A. Rounick(2)              1,363,875(8)     Common Stock        10.6% 
516 Swede Street 
Norristown, PA 19401 

Paul S. Bachow                        -0-        Common Stock         -0- 

Barry H. Feinberg                     -0-        Common Stock         -0- 

Allan Laufgraben                      -0-        Common Stock         -0- 

Stanley A. Uhr                        240(9)     Common Stock        Less than 1% 

Barry Vesotsky                     20,528        Common Stock        Less than 1% 

All Directors and               9,570,841        Common Stock        74.5% 
Officers as a Group                              Series A 
(11 persons)                          460        Preferred Stock     100.0% 
</TABLE>

- ------ 
(1) Addresses are included for beneficial owners of more than 5% of the 
    Common Stock. Information as to certain of such shareholders has been 
    derived from filings made with the Securities and Exchange Commission. 
    Beneficial ownership has been determined pursuant to Rule 13d-3 of the 
    Securities Exchange Act of 1934. 

(2) Marvin Rounick and Jack A. Rounick are brothers. 

(3) Marvin Rounick has sole voting and dispositive power with respect to 
    3,165,920 shares (24.7%), and shared voting and dispositive power with 
    Judy Rounick, his wife, with respect to 683,736 shares (5.3%). The 
    foregoing table does not include 750,000 shares (5.8%) held by a trust of 
    which Mr. Rounick is the sole beneficiary, but as to which neither Mr. 
    nor Mrs. Rounick has voting or dispositive power (see note (8) below). 

(4) Warren Weiner has sole voting and dispositive power with respect to 
    1,047,766 shares (8.2%) and shared voting and dispositive power with 
    Penny Weiner, his wife, with respect to 1,616,238 shares (12.6%). The 

                                        2
<PAGE>

    table also includes 25,000 shares held by trusts for the benefit of Mr. 
    Weiner's nephew and nieces, as to which Mr. Weiner has sole voting and 
    dispositive power as trustee; Warren Weiner disclaims beneficial 
    ownership of those shares. The foregoing table does not include 605,504 
    shares (4.7%) held by a trust of which Mr. Weiner is the sole 
    beneficiary, and 1,023,478 shares (8.0%) held by a trust of which Mrs. 
    Weiner is the sole beneficiary, but as to which neither Mr. nor Mrs. 
    Weiner has voting or dispositive power (see note (6) below). The table 
    includes 11,260 shares to which Mr. Weiner may become entitled under the 
    Company's Employee Savings and Protection Plan. 

(5) Penny Weiner has shared voting and dispositive power with Warren Weiner, 
    her husband, with respect to these shares. See note (4) above. 

(6) Messrs. Frank and Shein share voting and dispositive power, as 
    co-trustees, as to 1,628,982 shares held by trusts for the benefit of Mr. 
    or Mrs. Warren Weiner. Messrs. Frank and Shein disclaim beneficial 
    ownership of these shares. 

(7) Includes 900 shares held for a child under the Uniform Gift to Minors 
    Act, as to which Mr. Shein has sole voting and dispositive power; he 
    disclaims beneficial ownership of such shares. 

(8) Jack A. Rounick has sole voting power with respect to 556,975 shares 
    (4.3%), as to which he also has sole dispositive power with respect to 
    137,151 shares and shared dispositive power with Noreen Rounick, his 
    wife, with respect to 419,824 shares; and has shared voting and 
    dispositive power, with his wife, with respect to 56,900 shares. The 
    table also includes 750,000 shares (5.8%) held by a trust for the benefit 
    of Marvin Rounick, in which Jack Rounick shares voting and dispositive 
    power as a co-trustee; Jack Rounick disclaims beneficial ownership of 
    these shares. 

(9) Includes 120 shares held for his children under the Uniform Gift to 
    Minors Act, as to which Mr. Uhr has sole voting and dispositive power; he 
    disclaims beneficial ownership of such shares. 

                            ELECTION OF DIRECTORS 

   Six (6) directors will be elected to hold office subject to the provisions 
of the Company's By-Laws until the next annual meeting of shareholders and 
until their respective successors are duly elected and qualified. 

   The following table sets forth the name, age, position with the Company 
and respective service dates of each person who has been nominated to be a 
director of the Company. 

<TABLE>
<CAPTION>
                                                                         Director 
          Name             Age         Position with the Company           Since 
- -----------------------   -----    -----------------------------------   ---------- 
<S>                       <C>     <C>                                    <C>
Marvin Rounick ........    56     Director, President and Chief Executive  1973 
                                  Officer 

Warren Weiner .........    52     Director, Executive Vice President,      1973 
                                  Secretary and Treasurer 

Jack A. Rounick .......    60     Director, Assistant Secretary            1973 

Paul S. Bachow ........    45     Director                                 1989 

Barry H. Feinberg .....    50     Director                                 1989 

Barry H. Frank ........    57     Director                                 1989 
</TABLE>

   Marvin Rounick and Jack A. Rounick are brothers. 

PRINCIPAL OCCUPATIONS OF THE NOMINEES TO BE DIRECTORS 

   Marvin Rounick has been employed by the Company since 1961. Since 1979, he 
has served as the President and Chief Executive Officer. Prior to that time, 
he served as Vice President, Operations and General Merchandise Manager. 

   Warren Weiner was employed by the Company from 1965 until 1975. He 
rejoined the Company in January, 1982 as Executive Vice President, Secretary 
and Treasurer. 

                                        3
<PAGE>

   Jack A. Rounick is Assistant Secretary of the Company. Since October, 
1995, he has been engaged in the private practice of law in Norristown, 
Pennsylvania. In addition, since 1984 Mr. Rounick has been a director, and 
from 1984 to May, 1993 was Vice President and General Counsel, of Martin 
Lawrence Limited Editions, Inc., a public company engaged in the business of 
publishing and selling lithographs, paintings and other works of art on a 
wholesale basis and through company-owned art galleries. Mr. Rounick was 
also, from May, 1992 to December, 1995, President of THINK BIG!, Inc., 
Conshohocken, Pennsylvania, which sold oversized gift products. 

   Paul S. Bachow has been, since December, 1985, President of Bachow and 
Associates, Inc. or its predecessor firms, Philadelphia, Pennsylvania, and 
affiliated companies, private companies engaged in the business of buying and 
operating manufacturing, distributing, communication and service companies. 
Mr. Bachow is also a director of Anadigics, Inc. 

   Barry H. Feinberg has been, since January, 1992, President of Kaiser, 
Feinberg & Associates, Inc., Philadelphia, Pennsylvania, a marketing company. 
From July, 1992 to October, 1993, Mr. Feinberg was President of Nationwide 
Automotive, Inc., a retailer of automotive parts. Since 1991 Mr. Feinberg 
also has been an Adjunct Professor of Marketing at the Wharton School, 
University of Pennsylvania. Mr. Feinberg is also a director of Hibbett 
Sporting Goods, Inc. and Souper Salad, Inc. 

   Barry H. Frank has been a partner in the law firm of Mesirov Gelman Jaffe 
Cramer & Jamieson, Philadelphia, Pennsylvania, general counsel to the 
Company, since May, 1987. 

MEETINGS OF THE BOARD OF DIRECTORS AND COMMITTEES 

   The Board of Directors holds formal meetings and also discusses matters on 
an informal basis. The Board held two meetings during the fiscal year ended 
January 31, 1996 and acted by written consent fourteen times during the year. 
The Company has no nominating committee. However, the Board has established 
an Audit Committee, a Stock Option Committee, a Compensation Committee and an 
Employee Savings and Protection Plan Committee ("ESP Plan Committee"). Each 
director attended all meetings of the Board and of Committees on which he 
served, except that Barry Feinberg did not attend one Board meeting and one 
Audit Committee meeting. 

   The Audit Committee consists of Paul S. Bachow, Barry H. Feinberg and 
Barry H. Frank. The function of the Audit Committee is to recommend to the 
Board the employment of the Company's independent auditors and to review with 
management and the independent auditors the Company's financial statements, 
basic accounting and financial policies and practices, audit scope and 
competency of internal audit personnel. The Audit Committee held one meeting 
during the last fiscal year. 

   The Stock Option Committee, consisting of Marvin Rounick, Warren Weiner 
and Jack A. Rounick, administers the Company's 1995 Incentive Stock Option 
Plan and determines the employees eligible to be granted incentive stock 
options and the number of options to be granted. The Stock Option Committee 
also administers the Company's Restricted Stock Incentive Plan and determines 
the employees eligible to be granted stock and the number of shares to be 
granted. The Stock Option Committee held no meetings and acted by written 
consent three times during the last fiscal year. 

   The Compensation Committee consists of Paul S. Bachow, Barry H. Feinberg 
and Barry H. Frank. The function of the Compensation Committee is to consider 
and make recommendations to the Board of Directors, at its request, with 
respect to appropriate levels of compensation for the President, Executive 
Vice President, and other officers and employees of the Company. The 
Compensation Committee held no meetings during the last fiscal year. 

   The ESP Plan Committee, consisting of Marvin Rounick, Warren Weiner and 
Stanley A. Uhr, Esq., administers the Company's Employee Savings and 
Protection Plan ("ESP Plan"), a 401(k) plan under the Internal Revenue Code. 
The ESP Plan Committee held no meetings during the last fiscal year. 

   Directors of the Company, other than Directors who are also employees of 
the Company, receive $500 for each meeting of the Board of Directors and 
Committees of the Board attended, plus expenses. 

                                        4
<PAGE>

                   COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL 
                             SHAREHOLDER RETURNS 

   The following graph compares the cumulative total shareholder return for 
the last five fiscal years for the Company's Common Stock to the annual 
cumulative total returns of (i) the NASDAQ Stock Market (US Companies) and 
(ii) the Dow Jones Retailers -- Specialty Apparel Index (the "D-J Index"). 

   
     300|------------------------------------------------------------------|  
        |                                                                  |  
        |                                                                  |
        |                                                                  |  
        |                                                                & |  
        |                                                                  |  
     250|------------------------------------------------------------------|  
        |                                                                  |  
        |                                                                  |  
        |                                                                  |
        |                                                                  |
        |                                                                  |
     200|-------------------------------------&----------------------------|  
        |                                                  &               | 
        |                         &                                        | 
        |                                                                  | 
  D     |                                                                  | 
  O     |              &                                                   | 
  L  150|--------------o---------------------------------------------------|
  L     |                                                                  | 
  A     |                         o                                      o |
  R     |              *                      o                            | 
  S     |                                                  o               |
        |                                                                  | 
     100|*&o---------------------------------------------------------------|
        |                         *                                        |
        |                                                                  |
        |                                     *                            |
        |                                                  *               |
        |                                                                  |
      50|------------------------------------------------------------------|
        |                                                                * |
        |                                                                  |
        |                                                                  |
        |                                                                  |
        |                                                                  |  
       0|-|-----------|-----------|----------|-------------|-------------|-|
         1/91        1/92       1/93        1/94          1/95         1/96


 
===============================================================================
                                    LEGEND 

<TABLE>
<CAPTION>
   Symbol                  Index Description                 01/31/91   01/31/92    01/29/93   01/31/94    01/31/95  01/31/96 
   ------                  -----------------                 --------   --------    --------   --------    --------  -------- 
<S>          <C>                                            <C>         <C>        <C>        <C>         <C>        <C>
    *        DEB SHOPS, INC.                                   100         126         95          76          62        42 
    &        Nasdaq Stock Market (US Companies)                100         153        173         199         190       267 
    o        Dow Jones Retailers -- Specialty Apparel Index    100         151        144         133         120       140 
</TABLE>

NOTES 

 A. The lines represent annual index levels derived from compounded daily 
    returns that include all dividends. 
 B. The indexes are reweighted daily, using the market capitalization on the 
    previous trading day. 
 C. If the annual interval, based on the fiscal year-end, is not a trading 
    day, the preceding trading day is used. 
 D. The index level for all series was set to 100.0 on 01/31/91. 
===============================================================================

                                        5
<PAGE>
                            EXECUTIVE COMPENSATION 

SUMMARY COMPENSATION 

   The following information is furnished for the fiscal years ended January 
31, 1996, 1995 and 1994, respectively, with respect to the Company's Chief 
Executive Officer and each of the four other most highly compensated 
executive officers of the Company during the last fiscal year whose salary 
and bonus exceeded $100,000. Annual Summary Compensation Table includes 
amounts deferred at the officer's election. 

                          SUMMARY COMPENSATION TABLE 

<TABLE>
<CAPTION>
                                                                                    Long Term Compensation 
                                                                             ------------------------------------- 
                                              Annual Compensation                    Awards              Payouts 
                                       -----------------------------------  ------------------------   ----------- 
                             Fiscal                                        Restricted    Securities 
                              Year                           Other Annual     Stock      Underlying                  All Other 
                             Ended     Salary      Bonus     compensation    Award(s)   Options/SARs   LTIP Payouts Compensation 
Name and principal Position   1/31       ($)       ($)(1)       ($)(2)        ($)(3)        (#)            ($)       ($)(2)(4) 
 -------------------------  -------   ---------  ---------    ------------  ---------   ------------   -----------  ----------- 
<S>                         <C>       <C>        <C>         <C>           <C>          <C>            <C>          <C>
Marvin Rounick                1996    $408,834         --         --            --             --          --              -- 
 President and Chief          1995    $407,942         --         --            --             --          --              -- 
 Executive Officer            1994    $407,942         --         --            --             --          --              -- 

Warren Weiner                 1996    $300,194         --         --            --             --          --          $3,636 
 Executive Vice               1995    $300,194         --         --            --             --          --          $3,232 
 President, Secretary and     1994    $300,199         --         --            --             --          --          $2,929 
 Treasurer 

Barry Vesotsky (5)            1996    $145,588    $17,000         --            --         50,000          --          $3,300 
 Vice President,              1995    $137,538    $40,000         --            --             --          --          $3,125 
 Merchandising                1994    $133,408    $51,000         --            --             --          --          $2,741 

Stanley A. Uhr                1996    $ 94,451    $10,000         --            --         30,000          --              -- 
 Vice President,              1995    $ 94,451    $20,000         --            --             --          --          $  765 
 Real Estate and              1994    $ 94,150    $25,500         --            --             --          --          $1,935 
 Corporate Counsel 

Lewis Lyons                   1996    $ 78,539    $10,000         --            --         30,000          --          $1,800 
 Vice President,              1995    $ 82,887    $20,000         --            --             --          --          $1,911 
 Finance, and                 1994    $ 83,296    $25,500         --            --             --          --          $1,712 
 Chief Financial Officer 
</TABLE>

- ------ 
Notes 
(1) Consists of market value, at date of vesting, of restricted Common Stock 
    issued under the Company's Restricted Stock Incentive Plan, which vests 
    solely by lapse of time in approximately six months from date of grant, 
    subject to earlier forfeiture upon termination of employment. Pending 
    vesting, the grantee is entitled to vote the stock and to receive any 
    cash dividends. 

(2) The named executive officers received various personal benefits, the 
    total value of which does not exceed for any such person the lesser of 
    $50,000 or 10% of his annual salary and bonus. 

(3) Awards of restricted stock are shown in Bonus column. 

(4) Consists of Company contributions to the ESP Plan for the account of the 
    named executive subject to vesting by lapse of time. 

(5) Effective February 1, 1996, Barry Vesotsky is entitled to receive, in 
    addition to his annual salary, a bonus based upon the incremental 
    increase in earnings, on a consolidated basis, of the Company's apparel 
    business. Such bonus will be equal to 2% of any such increase but will 
    not exceed $150,000. 

* Effective February 1, 1996, the Company and Allan Laufgraben entered into 
  an Employment Agreement pursuant to which Mr. Laufgraben will serve as the 
  Company's Senior Vice President-Merchandising. Mr. Laufgraben will be paid 
  an annual salary of $250,000 and is entitled to receive a bonus based upon 
  the incremental increase in earnings, on a consolidated basis, of the 
  Company's apparel business. Such bonus is equal to 4% of any such increase 
  but will not exceed $300,000. 

                                        6
<PAGE>

STOCK OPTIONS 

   The following table sets forth information regarding grants of stock 
options made during the Company's fiscal year ended January 31, 1996, to each 
of the named executive officers pursuant to the Company's 1995 Incentive 
Stock Option Plan: 

<TABLE>
<CAPTION>
                                                                      Potential Realized Value At Assumed 
                             Individual Grants            Annual Rates of Stock Price Appreciation For Stock Term (1) 
                     ----------------------------------   ----------------------------------------------------------- 
                                   Percentage of Total 
                      Number of     Options Granted to 
                       Options         Employees in       Exercise Price 
       Name           Granted(#)      in Fiscal Year      ($ per share)    Expiration Date      5%($)       10%($) 
 ------------------   -----------   -------------------   --------------   ---------------    ----------   ---------- 
<S>                  <C>           <C>                    <C>              <C>                <C>          <C>
Marvin Rounick  ...        N/A(2)            --                   --                --              --           -- 
Warren Weiner  ....        N/A(2)            --                   --                --              --           -- 
Barry Vesotsky  ...     50,000            14.08%              $ 3.25          01/31/01        $ 44,896     $ 99,208 
Stanley A. Uhr  ...     30,000             8.45%              $ 3.25          01/31/01        $ 26,937     $ 59,525 
Lewis Lyons  ......     30,000             8.45%              $ 3.25          01/31/01        $ 26,937     $ 59,525 
Allan Laufgraben  .    200,000            56.34%              $ 3.25          01/31/01        $179,583     $396,832 
</TABLE>

- ------ 
(1) Potential realizable value is based on the assumption that the stock 
    price of the Common Stock appreciates at the annual rate shown 
    (compounded annually) from the date of grant until the end of the option 
    term. These numbers are calculated based on the requirements promulgated 
    by the Securities and Exchange Commission and do not reflect the 
    Company's estimate of future stock price performance. 

(2) Mr. Rounick and Mr. Weiner do not participate in the Company's 1995 
    Incentive Stock Option Plan. 

EXERCISE OPTIONS 

   The following table sets forth information regarding the exercise of stock 
options by each of the named executive officers of the Company during the 
fiscal year ended January 31, 1996, as well as the value of any unexercised 
options: 

             AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND 
                        FISCAL YEAR END OPTION VALUES 

<TABLE>
<CAPTION>
                                                            Total Number of      Value of Unexercised In-the-Money 
                                                         Unexercised Options(#)   Options at Fiscal Year End($)(1) 
                                                         ----------------------   --------------------------------- 
                         Shares Acquired      Value 
         Name            On Exercise(#)    Realized($)    Vested     Unvested         Vested           Unvested 
 ---------------------   ---------------   -----------    --------   ----------   ---------------   --------------- 
<S>                      <C>               <C>           <C>         <C>          <C>               <C>
Marvin Rounick  ......         N/A(2)          --           --             --           --                -- 
Warren Weiner  .......         N/A(2)          --           --             --           --                -- 
Barry Vesotsky  ......          --             --           --         50,000           --                -- 
Stanley A. Uhr  ......          --             --           --         30,000           --                -- 
Lewis Lyons  .........          --             --           --         30,000           --                -- 
Allan Laufgraben  ....          --             --           --        200,000           --                -- 
</TABLE>

- ------ 
(1) Options are In-the-Money at the fiscal year end if the fair market value 
    of the underlying securities on such date exceeds the exercise or base 
    price of the option. 

(2) Mr. Rounick and Mr. Weiner do not participate in the Company's 1995 
    Incentive Stock Option Plan. 

INSURANCE 

   In 1983, the Company purchased split dollar increasing whole life 
insurance policies providing $5,000,000 coverage, each, for Marvin Rounick 
and Warren Weiner. In 1987, at the request of the insureds, the Company 
surrendered these policies, which had cash surrender values of $519,925 and 
$489,691, respectively, for new whole life policies in the amount of 
$20,000,000, each, on the joint lives of Marvin Rounick and his wife, and 

                                        7
<PAGE>

the joint lives of Warren Weiner and his wife. The cash surrender values of 
the prior policies were applied as prepaid premiums for the new policies. The 
policies are payable upon the death of the last to die of the executive and 
his spouse. No premiums were paid on these policies in the last fiscal year. 

   Upon the death of an insured, or at such earlier date as the Company's 
interest in the policy may be terminated at the election of the Company or 
the owner of the policy, the Company will be entitled to receive from the 
death benefits or the cash surrender value, as the case may be, an amount 
equal to the greater of (i) all premiums paid by it directly or through loans 
on the policy, plus any remaining dividend credits, less any indebtedness to 
the insurance company incurred by the Company to pay premiums, or (ii) the 
amount of the cash surrender value of the policy. The balance of any death 
benefits will be paid to certain Rounick family and Weiner family insurance 
trusts, which are the owners and beneficiaries of the respective policies. 

REPORT ON EXECUTIVE COMPENSATION 

   The compensation of the President and Executive Vice President is set by 
the Board of Directors. The cash compensation of the other executive officers 
is set by the President, as authorized by the Board of Directors. The Stock 
Option Committee is authorized to make awards of incentive stock options, 
under the Company's 1995 Incentive Stock Option Plan, and restricted stock 
under the Company's Restricted Stock Incentive Plan. 

   The Board of Directors has followed the practice of compensating the 
President and the Executive Vice President on the basis of fixed salaries, 
supplemented by various perquisites which are included as "salary" in the 
Summary Compensation Table. Such compensation is considered by the Board to 
be appropriate for those positions, irrespective of the Company's 
performance. The compensation of those officers has not, therefore, increased 
materially in years of above-average Company performance and has not 
decreased materially in years of below-average performance. The President and 
the Executive Vice President, alone or together with spouses and various 
trusts and partnerships for family members, are principal shareholders of the 
Company and, in the Board's view, derive sufficient incentive to maximize 
Company performance through their status as shareholders without receiving 
incentive compensation in addition to, or as part of, their regular 
compensation. Accordingly, neither the President nor the Executive Vice 
President receive bonuses or participate in either of the Company's two stock 
plans, the 1995 Incentive Stock Option Plan and the Restricted Stock 
Incentive Plan. 

   The other executive officers of the Company are principally compensated 
through fixed salaries. In the past fiscal year, Messrs. Vesotsky, Uhr and 
Lyons received cash bonuses in recognition of their individual performances 
which increased their total compensation to levels which the Board considers 
to be within the range of competitive compensation rates for those positions. 

   The foregoing report is submitted by the Board of Directors: Paul Bachow, 
Barry Feinberg, Barry Frank, Jack Rounick*, Marvin Rounick*, Warren Weiner*. 

- ------ 
*Members of Stock Option Committee 

       TRANSACTIONS WITH MANAGEMENT AND CERTAIN BUSINESS RELATIONSHIPS 

   The Company leases its present warehouse and office facility totalling 
280,000 square feet pursuant to a twenty year lease dated and effective June 
15, 1982, as amended ("Lease") from the Blue Grass Partnership ("Lessor"), 
the partners of which are Marvin Rounick, Warren Weiner and Jack A. Rounick, 
and their respective spouses. Under the terms of the Lease, the Company must 
pay all maintenance, repairs, insurance, utilities, taxes, improvements and 
modifications to the facility. During the fiscal year ended January 31, 1996, 
the Company accrued and paid a rental expense of $550,000 under the Lease. 

   A loan in the amount of $500,000 from the Pennsylvania Industrial 
Development Authority ("PIDA") was made to the Lessor in December, 1984. The 
PIDA loan is payable over a 15 year term at an interest rate of 5% per annum. 
The Company has guaranteed the repayment of the PIDA loan. At January 31, 
1996, the outstanding principal amount of the PIDA loan was approximately 
$171,700. 

   The Company believes that the terms of these transactions, including the 
Lease, are fair, reasonable and consistent with the terms that would have 
been available to the Company if made with unaffiliated parties. 

                                        8
<PAGE>

   In its last fiscal year, the Company paid legal fees to the law firm of 
Mesirov Gelman Jaffe Cramer & Jamieson, its general counsel, and expects to 
pay legal fees to such firm during the fiscal year ending January 31, 1997. 
Barry H. Frank, a director of the Company, is a partner in that law firm. 

   In December 1994 the Company made a $95,000 loan to Lewis Lyons, its Vice 
President, Finance and Chief Financial Officer. The loan, which was unsecured 
and without interest, is in the unpaid balance of $23,500 as of January 31, 
1996. 

                       EXCHANGE ACT REPORTS OF INSIDERS 

   Based solely on a review of copies of reports filed with it under Section 
16(a) of the Securities Exchange Act of 1934 ("Exchange Act") or written 
representations from persons required to file such reports, the Company has 
determined that its directors, officers and more-than-10% shareholders filed, 
when due, all reports required by Section 16(a) of the Exchange Act during 
the fiscal year ended January 31, 1996. 

                          APPROVAL OF THE COMPANY'S 
                       1995 INCENTIVE STOCK OPTION PLAN 
                               (PROPOSAL NO. 2) 

PURPOSE 

   Effective October 20, 1995, the Board adopted an Incentive Stock Option 
Plan pursuant to Section 422 of the Internal Revenue Code of 1986, as amended 
("Code"), known as the Deb Shops, Inc. 1995 Incentive Stock Option Plan (the 
"Plan"). The purpose of the Plan is to provide favorable opportunities for 
certain select key employees of the Company to purchase shares ("Shares") of 
the Common Stock of the Company, thereby encouraging them to acquire 
proprietary interests in the Company's Common Stock. Further, on account of 
the Plan, such key employees should have an increased incentive to contribute 
to the Company's future success and prosperity, thus enhancing the value of 
the Company for the benefit of its shareholders. The availability and 
offering of stock options under the Plan supports and increases the Company's 
possibility to attract and retain individuals of exceptional talent upon 
whom, in large measure, the sustained progress, growth and profitability of 
the Company depends. 

ADMINISTRATION 

   The Plan will be administered by the Compensation Committee or such other 
Committee (the "Committee") of the Board of Directors of the Company 
("Board") which will be constituted to permit the Plan to comply with Rule 
16b-3 under the Securities Exchange Act of 1934, as amended (the "Exchange 
Act"). The Committee will determine the recipients of options granted under 
the Plan ("Options"), the time at which Options will be granted and will set 
forth the terms, conditions and limitations subject to each Option granted 
under the Plan. The Committee will have full and exclusive power to interpret 
the Plan, to adopt rules, regulations and guidelines relating to the Plan, to 
grant waivers of plan restrictions permissible under applicable law and to 
make all of the determinations necessary for its administration. The 
Committee may at any time and from time to time accelerate the time at which 
all or a part of an Option may be exercised. 

EFFECTIVE DATE AND TERM OF PLAN 

   The Plan will become effective retroactive to October 20, 1995 as of the 
date on which it is approved by the shareholders of the Company. Options may 
be granted under the Plan prior to that date subject to such approval. 

   The Plan will terminate ten years after the effective date of the Plan, 
subject to earlier termination by the Board. No option may be granted under 
the Plan after the termination of the Plan, but options previously granted 
may extend beyond that date. 

                                        9
<PAGE>

SHARES SUBJECT TO THE PLAN 

   The maximum aggregate number of Shares of Stock that may be delivered for 
all purposes under the Plan shall be 2,000,000, subject to standard 
anti-dilution provisions. If any Option is cancelled or terminates without 
having been exercised in full, the number of shares of Common Stock as to 
which such Option was not exercised will be available for future grants. 
Shares of Common Stock tendered by a Participant (as hereinafter defined) or 
withheld by the Company to pay the exercise price of an Option or to satisfy 
the tax withholding obligations of the exercise of an Option will be 
available again for grants under the Plan, but only to Participants who are 
not subject to Section 16 of the Exchange Act. 

OPTIONS 

   A. Nature of Options. An Option is an award entitling the holder 
("Participant") to purchase a specified number of Shares of Common Stock at a 
specified exercise price. Both "incentive stock options" ("ISO") as defined 
in Section 422 of the Internal Revenue Code of 1986, as amended, and 
nonqualified stock options ("NQSO") may be granted under the Plan. ISOs and 
NQSOs may be awarded only to employees. 

   B. Exercise Price. The exercise price of each Option will be determined by 
the Committee, but will not be less than 100% of the fair market value of a 
Share at the date that the ISO is granted. 

   C. Duration of Options. In no case will an ISO be exercisable more than 
ten years from the date the ISO was granted. 

   D. Exercise of Options and Conditions. Options will become exercisable at 
such time or times, and on and subject to such conditions, as the Committee 
may specify, except that no Option may be exercised prior to the three 
hundred sixty-fifth (365th) day after such Option was granted. 

   E. Payment for and Delivery of Stock. Full payment for shares acquired 
pursuant to the exercise of Options will be made at the time of exercise of 
the Option, in whole or in part. Payment of the purchase price will be made 
in cash or in such other form as the Committee may approve, including, 
without limitation, delivery of Shares of Common Stock. 

AMENDMENTS AND TERMINATION 

   The Committee will have the authority to make such amendments to any terms 
and conditions applicable to outstanding Options as are consistent with the 
Plan provided that, except for certain anti-dilution adjustments, no such 
action will modify such Options in a manner adverse to the Participant 
without the Participant's consent except as such modification is provided for 
or contemplated in the terms of the Option. 

   The Board may suspend or terminate the Plans except that no such action 
may be taken without shareholder approval which would effectuate any change 
for which shareholder approval is required pursuant to Section 16 of the 
Exchange Act. 

CERTAIN FEDERAL INCOME TAX CONSEQUENCES OF THE 1995 PLAN 

   The following description of certain federal income tax consequences of 
the Plan is based upon current statutes, regulations and interpretations and 
does not include state or local income tax consequences applicable to a 
person who receives stock based compensation under the Plan. 

   Neither the option holder nor the Company incurs any federal tax 
consequences as a result of the grant of an ISO under the Plan. 

   Upon the exercise of an NQSO, the difference between the exercise price 
and the fair market value of the shares on the Income Recognition Date 
(defined below) is taxable as ordinary income to the option holder as of such 
Income Recognition Date. The Income Recognition Date for shares received upon 
exercise of an NQSO under the Plan is the date of exercise (except in cases 
of persons subject to Section 16(b) of the Exchange Act, in which case the 
Income Recognition Date is generally the latter of the date of exercise or 
the date six (6) months after the date of grant, unless the option holder 
elects to recognize income as of the exercise date). 

                                       10
<PAGE>

   At the time of a subsequent sale of any Shares of Common Stock obtained 
upon the exercise of an NQSO under the Plan, any gain or loss generally will 
be a capital gain or loss to the option holder. Such capital gain or loss 
will be long-term gain or loss if the sale occurs more than one (1) year 
after the Income Recognition Date and short-term gain or loss if the sale 
occurs one (1) year or less after the Income Recognition Date. 

   The Company is entitled to a deduction for federal income tax purposes at 
the same time and in the same amount that the holder of an NQSO recognizes 
ordinary income, to the extent that such income is considered reasonable 
compensation under the Code, and provided that the Company satisfies the 
applicable reporting requirements. The Company is not entitled to a deduction 
with respect to any payment that constitutes an "excess parachute payment" 
pursuant to Section 280G of the Code or does not qualify as reasonable 
compensation pursuant to section 162 of the Code. Such payments subject to 
Section 280G of the Code subject the participant to a 20% excise tax. 

   An option holder will not recognize any income, and the Company will not 
be entitled to a deduction, upon the exercise of an ISO during the option 
holder's employment with the Company or within three (3) months after 
termination of employment (or longer in the event of termination by reason of 
death or disability); however, in certain circumstances, upon the exercise of 
an ISO, the option holder may be subject to the alternative minimum tax. 

   Assuming that the option holder does not dispose of the Shares of Stock 
received within the "incentive stock option holding period," which is both 
two years after the ISO was granted and one (1) year after the transfer of 
Shares of Common Stock upon exercise of an ISO, any gain recognized by the 
option holder on the sale or exchange of the Shares of Common Stock will be 
treated as long-term capital gain and any loss sustained will be a long-term 
capital loss. If the Shares of Common Stock acquired upon exercise of an ISO 
are disposed of before the end of the incentive stock option holding period, 
the disposition may cause the option holder to recognize ordinary income. 

   The affirmative vote of the holders of a majority of the shares of Common 
Stock entitled to notice of, and to vote at, the Annual Meeting is required 
in order to approve the Plan. Unless otherwise instructed, the Proxy holders 
will vote for approval of the Plan. 

   THE BOARD UNANIMOUSLY RECOMMENDS A VOTE "FOR" APPROVAL OF THE PLAN. 

                   RELATIONSHIPS WITH INDEPENDENT AUDITORS 

   The firm of Arthur Andersen LLP was the Company's independent auditors for 
the fiscal year ended January 31, 1996. Representatives of Arthur Andersen 
LLP are expected to be present at the Annual Meeting, with the opportunity to 
make a statement if they desire to do so, and will be available to respond to 
appropriate questions of shareholders. 

   The Board of Directors selects, upon recommendation by the Audit 
Committee, the independent auditors for the Company. The Board has not yet 
selected the independent auditors for the current fiscal year. 

                SHAREHOLDER PROPOSALS FOR NEXT ANNUAL MEETING 

   Any proposal of a shareholder intended to be presented at the Annual 
Meeting of Shareholders in 1997 must be received at the Company's principal 
executive offices no later than December 27, 1996. 

                                  FORM 10-K 

   THE COMPANY WILL PROVIDE WITHOUT CHARGE TO EACH PERSON SOLICITED BY THIS 
PROXY STATEMENT, ON THE WRITTEN REQUEST OF ANY SUCH PERSON, A COPY OF THE 
COMPANY'S ANNUAL REPORT ON FORM 10-K INCLUDING FINANCIAL STATEMENTS AND THE 
SCHEDULES THERETO. SUCH WRITTEN REQUESTS SHOULD BE DIRECTED TO THE COMPANY AT 
9401 BLUE GRASS ROAD, PHILADELPHIA, PENNSYLVANIA 19114, ATTENTION: CORPORATE 
COUNSEL. 

                                       11


<PAGE>

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

                                 DEB SHOPS, INC.

                  9401 Blue Grass Road, Phildelphia, PA 19114

   The undersigned hereby appoints Marvin Rounick and Warren Weiner, and each of
them, proxies with full power of substitution to vote all the shares of Common
Stock of Deb Shops, Inc., which the undersigned would be entitled to vote if
personally present at the Annual Meeting of Shareholders to be held on May 22,
1996, at 10 A.M., local time, and at any adjournment thereof, upon the following
matters set forth in the notice of such meeting.

                        (To Be Signed on Reverse Side.)

[X] Please mark your
    votes as in this example

                              FOR       WITHHELD   Nominees: Paul S. Bachow
1. Election of Directors:     [ ]         [ ]                Barry H. Feinberg
                                                             Barry H. Frank
                                                             Marvin Rounick
                                                             Jack A. Rounick
                                                             Warren Weiner
To withhold Authority for any individual nominee(s), check
the box, and insert the nominee(s) name on the line below:
FOR ALL 
EXCEPT:
 [ ]
    -------------------------------------------------------
 
                                                    FOR    AGAINST  ABSTAIN
2. Approve the adoption of the 1995                 [ ]      [ ]      [ ]
   Incentive Stock Option Plan.

3. In their discretion, on such other business as may properly come
   before the Annual Meeting or any adjournment therof.

                    This Proxy when properly executed will be voted as specified
                    above. If not otherwise specified, this Proxy will be voted
                    FOR the election of the nominees of the Board of
                    Directors named in Item 1 and for the approval of the
                    adoption of the 1995 Incentive Stock Option Plan.

                    PLAESE MARK, SIGN, DATE AND RETURN IMMEDIATELY

SIGNATURE                      DATE     SIGNATURE                      DATE
         ----------------------    -----         ----------------------    -----

Note: Please sign exactly as name appears hereon. When shares are held by joint
      tenants, both should sign. When signing as an attorney, executor,
      administrator, trustee or guardian, give the full title. If a corporation,
      sign in full corporate name by President or other authorized officer. If a
      partnership, sign in partnership name by authorized persons.


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