DEB SHOPS INC
DEF 14A, 1997-04-28
WOMEN'S CLOTHING STORES
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<PAGE>
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant /X/
Filed by a Party other than the Registrant / /

Check the appropriate box:

/ / Preliminary Proxy Statement
/ / Confidential, for Use of the Commission Only (as permitted by
    Rule 14a-6(e)(2))
/X/ Definitive Proxy Statement
/ / Definitive Additional Materials
/ / Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12


                                Deb Shops, Inc.
- -----------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


 -----------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/ No fee required
/ / Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

    1) Title of each class of securities to which transaction applies:

       
       ----------------------------------------------------------------------
    2) Aggregate number of securities to which transaction applies:

       
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    3) Per unit price or other underlying value of transaction computed
       pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
       filing fee is calculated and state how it was determined):

        
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    4) Proposed maximum aggregate value of transaction:

        
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    5) Total fee paid:

       
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/ / Fee paid previously with preliminary materials.
/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was
    paid previously. Identify the previous filing by registration statement
    number, or the Form or Schedule and the date of its filing.

    1) Amount Previously Paid: 

    ___________________________________________________________________________
    2) Form, Schedule or Registration Statement No.:

    ___________________________________________________________________________
    3) Filing Party:

    ___________________________________________________________________________
    4) Date Filed:

    ___________________________________________________________________________
<PAGE>

                                 DEB SHOPS INC.
                                      LOGO

                  9401 BLUE GRASS ROAD, PHILADELPHIA, PA 19114
                                  (215)676-6000
              



                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                  TO BE HELD ON
                              FRIDAY, MAY 30, 1997
                                  AT 10:00 A.M.





TO THE SHAREHOLDERS: 

   NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of Deb 
Shops, Inc., a Pennsylvania corporation, will be held on Friday, May 30, 1997 
at 10:00 a.m. at the offices of the Company, 9401 Blue Grass Road, 
Philadelphia, Pennsylvania. The purposes of the meeting are to: 

       1. Elect six (6) directors to serve until the next Annual Meeting of 
          Shareholders and until the election and qualification of their 
          respective successors; and 

       2. Transact such other business as may properly come before the Annual 
          Meeting or any adjournments or postponements thereof. 

   Information concerning such matters is set forth in the following Proxy 
Statement. 

   April 11, 1997 is the Record Date for the determination of shareholders 
entitled to notice of, and to vote at, the Annual Meeting or any adjournments 
thereof. 

   The accompanying form of Proxy is solicited by the Board of Directors of 
the Company. Even if you are planning to attend the Annual Meeting in person, 
please complete, date, sign and return the Proxy. 

              By Order of the Board of Directors of the Company 





WARREN WEINER, Secretary                           MARVIN ROUNICK, President 



Dated: April 30, 1997 
<PAGE>

                                 DEB SHOPS INC.
                                      LOGO
                 9401 BLUE GRASS ROAD, PHILADELPHIA, PA 19114 

                                     ------

                                 PROXY STATEMENT

                                     ------

                  ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON
                                  MAY 30, 1997

                                     ------

   This Proxy Statement is submitted with the attached Notice of Annual 
Meeting of Shareholders of Deb Shops, Inc. (the "Company") to be held on 
Friday, May 30, 1997 at 10:00 a.m., at the offices of the Company, 9401 Blue 
Grass Road, Philadelphia, Pennsylvania. The form of Proxy is enclosed. This 
Proxy Statement is first being sent or given to shareholders of the Company 
on or about April 30, 1997. 

                            REVOCABILITY OF PROXY 

   A Proxy executed in the form enclosed may be revoked at any time prior to 
its exercise by notifying the Secretary of the Company in writing, by 
delivering a duly executed proxy bearing a later date, or by attending the 
Annual Meeting and voting in person. 

                       PERSONS MAKING THE SOLICITATION 

   The accompanying Proxy is being solicited on behalf of the Board of 
Directors of the Company. In addition to mailing the proxy materials, 
solicitation may be made in person or by telephone or telegraph by directors, 
officers or regular employees of the Company or of its subsidiaries, none of 
whom will receive additional compensation in connection with such 
solicitation. The expense of the solicitation of Proxies for the Annual 
Meeting will be borne by the Company. The Company will request banks, brokers 
and other nominees to forward proxy materials to beneficial owners of common 
stock held by them, and will reimburse such banks, brokers and other nominees 
for their reasonable out-of-pocket expenses in doing so. 

               VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF 

   The holders of record of the Common Stock of the Company at the close of 
business on April 11, 1997 (the "Record Date") will be entitled to vote on 
all matters presented for vote at the Annual Meeting. At the close of 
business on April 11, 1997, the total number of outstanding shares of Common 
Stock was 12,844,680 shares. Each share of Common Stock will be entitled to 
one vote on all business to come before the Annual Meeting on which a vote is 
taken. The presence, in person or by proxy, of shareholders entitled to cast 
a majority of the votes which all shareholders are entitled to cast is 
necessary for a quorum to be present at the Annual Meeting. The vote of at 
least a majority of the shareholders present, in person or by proxy, is 
required to elect each director. 
<PAGE>

        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT 

   The following table sets forth certain information, as of April 11, 1997, 
regarding the shares of each class of equity securities of the Company owned 
by (i) each person who is known to the Company to be the beneficial owner of 
more than 5% of any class of the Company's voting securities, (ii) each 
director, (iii) the chief executive officer and each of the four other most 
highly compensated executive officers, and (iv) all directors and executive 
officers of the Company as a group. 

<TABLE>
<CAPTION>
                                       Amount and 
                                         Nature 
Name and Address of                   of Beneficial            Title of            Percent 
Beneficial Owner (1)                    Ownership               Class              of Class 
- --------------------                 --------------            --------            --------
<S>                                  <C>                     <C>                   <C>
Marvin Rounick(2)                       3,849,656(3)        Common Stock             30.0% 
9401 Blue Grass Road                          230           Non-Voting Series A      50.0% 
Philadelphia, PA 19114                                      Preferred Stock 
Judy Rounick                              683,736(4)        Common Stock              5.3% 
9401 Blue Grass Road 
Philadelphia, PA 19444 
Warren Weiner                           2,710,264(5)        Common Stock             21.0% 
9401 Blue Grass Road                          230           Non-Voting Series A      50.0% 
Philadelphia, PA 19114                                      Preferred Stock 
Penny Weiner                            1,616,238(6)        Common Stock             12.6% 
9401 Blue Grass Road 
Philadelphia, PA 19114 
Barry H. Frank                          1,628,982(7)        Common Stock             12.7% 
1735 Market Street 
Philadelphia, PA 19103-7598 
Robert Shein                            1,629,882(7)(8)     Common Stock             12.7% 
896 Roscommon Road 
Bryn Mawr, PA 19010 
Jack A. Rounick(2)                      1,363,875(9)        Common Stock             10.6% 
516 Swede Street 
Norristown, PA 19401 
Stuart H. Savett                          751,000(10)       Common Stock              5.8% 
320 Walnut Street 
Suite 508 
Philadelphia, PA 19106 
Paul S. Bachow                                -0-           Common Stock              -0- 
Barry H. Feinberg                             -0-           Common Stock              -0- 
Allan Laufgraben                           50,000(11)       Common Stock            Less than 1% 
Barry Vesotsky                             45,528(11)       Common Stock            Less than 1% 
Stanley A. Uhr                             15,240(11)(12)   Common Stock            Less than 1% 
All Directors and                       9,686,245(13)       Common Stock             75.4% 
Officers as a Group                           460           Non-Voting Series A     100.0% 
(11 persons)                                                Preferred Stock 
</TABLE>

- ------ 
 (1) Addresses are included for beneficial owners of more than 5% of the 
     Common Stock of the Company. Information as to certain of such 
     shareholders has been derived from filings made with the Securities and 
     Exchange Commission. 
                                       [footnotes continued on following page]

                                      2 
<PAGE>

[footnotes continued from preceding page] 

 (2) Marvin Rounick and Jack A. Rounick are brothers. 

 (3) Marvin Rounick has sole voting and dispositive power with respect to 
     3,165,920 shares of Common Stock (24.7% of the class), and shared voting 
     and dispositive power with Judy Rounick, his wife, with respect to the 
     remaining 683,736 shares of Common Stock (5.3% of the class). See note 
     (4) below. The foregoing table does not include 750,000 shares of Common 
     Stock (5.8% of the class) held by a trust of which Mr. Rounick is the 
     sole beneficiary, but as to which neither Mr. nor Mrs. Rounick has 
     voting or dispositive power. See notes (9) and (10) below. 

 (4) Judy Rounick has shared voting and dispositive power with Marvin 
     Rounick, her husband, with respect to these shares. See note (3) above. 

 (5) Warren Weiner has sole voting and dispositive power with respect to 
     1,047,766 shares of Common Stock (8.2% of the class) and shared voting 
     and dispositive power with Penny Weiner, his wife, with respect to 
     1,616,238 shares of Common Stock (12.6% of the class). See note (6) 
     below. The table also includes 25,000 shares of Common Stock held by 
     trusts for the benefit of Mr. Weiner's nephew and nieces, as to which 
     Mr. Weiner has sole voting and dispositive power as trustee and 10,000 
     shares held by one of Mr. Weiner's daughters; Mr. Weiner disclaims 
     beneficial ownership of such shares. The foregoing table does not 
     include 605,504 shares of Common Stock (4.7% of the class) held by a 
     trust of which Mr. Weiner is the sole beneficiary, and 1,023,478 shares 
     of Common Stock (8.0% of the class) held by a trust of which Mrs. Weiner 
     is the sole beneficiary, but as to which neither Mr. nor Mrs. Weiner has 
     voting or dispositive power. See note (7) below. The table includes 
     11,260 shares of Common Stock to which Mr. Weiner may become entitled 
     under the Company's Employee Savings and Protection Plan. 

 (6) Penny Weiner has shared voting and dispositive power with Warren Weiner, 
     her husband, with respect to these shares. See note (5) above. 

 (7) Includes 1,628,982 shares held by trusts for the benefit of Mr. or Mrs. 
     Warren Weiner, of which Messrs. Frank and Shein share voting and 
     dispositive power, as co-trustees. Messrs. Frank and Shein disclaim 
     beneficial ownership of these shares. 

 (8) Includes 900 shares held by a child of Mr. Shein as to which he 
     disclaims beneficial ownership. 

 (9) Jack A. Rounick has sole voting power with respect to 556,975 shares of 
     Common Stock (4.3% of the class). Of these shares he has sole 
     dispositive power with respect to 137,151 shares and shared dispositive 
     power with Noreen Rounick, his wife, with respect to the remaining 
     419,824 shares. Mr. Rounick also has shared voting and dispositive 
     power, with his wife, with respect to 56,900 shares of Common Stock 
     included in the table. The table also includes 750,000 shares of Common 
     Stock (5.8% of the class) held by a trust for the benefit of Marvin 
     Rounick, in which Jack Rounick shares voting and dispositive power as a 
     co-trustee with Stuart Savett; Mr. Rounick disclaims beneficial 
     ownership of these shares. 

(10) The table includes 750,000 shares of Common Stock (5.8% of the class) 
     held by a trust for the benefit of Marvin Rounick, in which Mr. Savett 
     shares voting and dispositive power as a co-trustee with Jack A. 
     Rounick; Mr. Savett disclaims beneficial ownership of such shares. 

(11) Beneficial ownership has been determined pursuant to Rule 13d-3 of the 
     Securities Exchange Act of 1934, as amended, and therefore, includes 
     shares of common stock covered by options granted to officers pursuant 
     to the Company's 1995 Incentive Stock Option Plan which are currently 
     exercisable or exercisable within 60 days of April 11, 1996 as follows: 
     Mr. Laufgraben--50,000 shares; Mr. Vesotsky--25,000 shares; Mr. 
     Uhr--15,000 shares; Officers as a Group (5 persons)--107,500 shares. 

(12) Includes 120 shares held by children of Mr. Uhr as to which he disclaims 
     beneficial ownership. 

(13) See prior footnotes. 

                                      3 
<PAGE>

                            ELECTION OF DIRECTORS 

   Six (6) directors will be elected to hold office subject to the provisions 
of the Company's By-Laws until the next Annual Meeting of Shareholders and 
until their respective successors are duly elected and qualified. 

   The following table sets forth the name, age, position with the Company 
and respective service dates of each person who has been nominated to be a 
director of the Company. 

<TABLE>
<CAPTION>
                                                                             Director 
           Name                Age         Position with the Company           Since 
 --------------------------   -----   -----------------------------------    ---------- 
<S>                           <C>    <C>                                     <C>
Marvin Rounick  ...........    57    Director, President and Chief             1973 
                                     Executive Officer 
Warren Weiner  ............    53    Director, Executive Vice President,       1973 
                                     Secretary and Treasurer 
Jack A. Rounick  ..........    61    Director, Assistant Secretary             1973 
Paul S. Bachow  ...........    46    Director                                  1989 
Barry H. Feinberg  ........    51    Director                                  1989 
Barry H. Frank  ...........    58    Director                                  1989 
</TABLE>

   Marvin Rounick and Jack A. Rounick are brothers. 

PRINCIPAL OCCUPATIONS OF THE NOMINEES TO BE DIRECTORS 

   Marvin Rounick has been employed by the Company since 1961. Since 1979, he 
has served as the President and Chief Executive Officer. 

   Warren Weiner was employed by the Company from 1965 until 1975. He 
rejoined the Company in January, 1982 as Executive Vice President, Secretary 
and Treasurer. 

   Jack A. Rounick is Assistant Secretary of the Company. Since October, 
1995, he has been engaged in the private practice of law in Norristown, 
Pennsylvania. In addition, since 1984 Mr. Rounick has been a director, and 
from 1984 to 1993 was Vice President and General Counsel, of Martin Lawrence 
Limited Editions, Inc., a public company engaged in the business of 
publishing and selling lithographs, paintings and other works of art on a 
wholesale basis and through company-owned art galleries. Mr. Rounick was 
also, from May 1992 to December 1995, President of THINK BIG!, Inc., 
Conshohocken, Pennsylvania, which sold oversized gift products. 

   Paul S. Bachow has been, since December, 1985, President of Bachow and 
Associates, Inc. or its predecessor firms, Philadelphia, Pennsylvania, and 
affiliated companies, private companies engaged in the business of buying and 
operating manufacturing, distributing, communication and service companies. 
Mr. Bachow is also a director of Anadigics, Inc., a company with a class of 
securities registered under the Securities Exchange Act of 1934, as amended. 

   Barry H. Feinberg has been, since January, 1992, President of Kaiser, 
Feinberg & Associates, Inc., Philadelphia, Pennsylvania, a marketing company. 
From July 1992 to October 1993, Mr. Feinberg was President of Nationwide 
Automotive, Inc., a retailer of automotive parts. Since 1991 Mr. Feinberg 
also has been an Adjunct Professor of Marketing at the Wharton School, 
University of Pennsylvania. Mr. Feinberg is also a director of Hibbett 
Sporting Goods, Inc., Souper Salad, Inc., The Children's Place, Inc., and 
Hippo Graphics, Inc., each of which is a company with a class of securities 
registered under the Securities Exchange Act of 1934, as amended. 

   Barry H. Frank has been a partner in the law firm of Mesirov Gelman Jaffe 
Cramer & Jamieson, Philadelphia, Pennsylvania, general counsel to the 
Company, since May, 1987. 

MEETINGS OF THE BOARD OF DIRECTORS AND COMMITTEES 

   The Board of Directors holds formal meetings and also discusses matters on 
an informal basis. The Board held two meetings during the fiscal year ended 
January 31, 1997 and acted by written consent fourteen times 

                                      4 
<PAGE>

during the year. The Company has no nominating committee. However, the Board 
has established an Audit Committee, a Stock Option Committee, a Compensation 
Committee and an Employee Savings and Protection Plan Committee ("ESP Plan 
Committee"). Each director attended all meetings of the Board and of 
Committees on which he served. 

   The Audit Committee consists of Paul S. Bachow, Barry H. Feinberg and 
Barry H. Frank. The function of the Audit Committee is to recommend to the 
Board the employment of the Company's independent auditors and to review with 
management and the independent auditors the Company's financial statements, 
basic accounting and financial policies and practices, audit scope, and the 
competency of internal audit personnel. The Audit Committee held one meeting 
during the last fiscal year. 

   The Stock Option Committee, consisting of Marvin Rounick, Warren Weiner 
and Jack A. Rounick, administers the Company's 1995 Incentive Stock Option 
Plan and determines the employees eligible to be granted stock options and 
the number of options to be granted. The Stock Option Committee also 
administers the Company's Restricted Stock Incentive Plan and determines the 
employees eligible to be granted common stock and the number of shares to be 
granted. The Stock Option Committee held no meetings but acted by written 
consent once during the last fiscal year. 

   The Compensation Committee consists of Paul S. Bachow, Barry H. Feinberg 
and Barry H. Frank. The function of the Compensation Committee is to consider 
and make recommendations to the Board of Directors, at its request, with 
respect to appropriate levels of compensation for the President, Executive 
Vice President, and other officers and employees of the Company. The 
Compensation Committee held no meetings during the last fiscal year. 

   The ESP Plan Committee, consisting of Marvin Rounick, Warren Weiner and 
Stanley A. Uhr, Esq., administers the Company's Employee Savings and 
Protection Plan ("ESP Plan"), a 401(k) plan under the Internal Revenue Code. 
The ESP Plan Committee held no meetings during the last fiscal year. 

   Directors of the Company, other than Directors who are also employees of 
the Company, receive $500 for each meeting of the Board of Directors and 
Committees of the Board attended, plus expenses. 

                                      5 
<PAGE>

                   COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL 
                              SHAREHOLDER RETURN 

   The following graph compares the cumulative total shareholder return for 
the last five fiscal years for the Company's Common Stock to the cumulative 
total returns of (i) the NASDAQ Stock Market (US Companies) and (ii) the Dow 
Jones Retailers -- Specialty-Apparel Index. 


     250|------------------------------------------------------------------|  
        |                                                                  |  
        |                                                                  |  
        |                                                                  |
        |                                                                  |
        |                                                               &  |
     200|------------------------------------------------------------------|  
        |                                                                  | 
        |                                                 &                | 
        |                                                                  | 
  D     |                                                                  | 
  O     |                                                                  | 
  L  150|------------------------------------------------------------------|
  L     |                                                                  | 
  A     |                                                                  |
  R     |                        &           &                             | 
  S     |                                                                  |
        |             &                                                 o  | 
     100|*&o---------------------------------------------------------------|
        |             *o                                  o                |
        |                        o                                         |
        |                                    o                             |
        |                                                                  |
        |                        *                                         |
      50|------------------------------------*--------------------------*--|
        |                                                                  |
        |                                                                  |
        |                                                 *                |
        |                                                                  |
        |                                                                  |  
       0|-|-----------|-----------|----------|-------------|-------------|-|
         1/92       1/93        1/94        1/95         1/96          1/97


 
===============================================================================
                                    LEGEND 

<TABLE>
<CAPTION>
                                                                                   Fiscal Year Ended
                                                             ---------------------------------------------------------------
   Symbol                  Index Description                 01/31/92   01/29/93   01/31/94    01/31/95  01/31/96   01/31/97  
   ------                  -----------------                 --------   --------   --------    --------  --------   --------  
<S>          <C>                                             <C>        <C>        <C>         <C>        <C>        <C>       
    *        DEB SHOPS, INC.                                   100         96          60          49        34         49    
    &        Nasdaq Stock Market (US Companies)                100        113         130         124       175        215    
    o        Dow Jones Retailers -- Specialty Apparel Index    100         95          88          79        92        113    
</TABLE>

NOTES 

 A. The lines represent annual index levels, assuming reinvestment of all 
    dividends paid during the measurement period. 

 B. The indexes are reweighted daily, using the market capitalization on the 
    previous trading day. 

 C. If the annual interval, based on the fiscal year-end, is not a trading 
    day, the preceding trading day is used. 

 D. The index level for all series was set to 100.0 on 01/31/92.

===============================================================================

                                      6 
<PAGE>

                            EXECUTIVE COMPENSATION 

SUMMARY COMPENSATION 

   The following information is furnished for the fiscal years ended January 
31, 1997, 1996 and 1995, with respect to the Company's Chief Executive 
Officer and each of the four other most highly compensated executive officers 
of the Company during the last fiscal year whose salary and bonus exceeded 
$100,000. The Summary Compensation Table includes amounts deferred at the 
officer's election. 

                          SUMMARY COMPENSATION TABLE 

<TABLE>
<CAPTION>
                                                                                   Long Term Compensation 
                                                                            -------------------------------------- 
                                              Annual Compensation                   Awards              Payouts 
                                       ----------------------------------   ------------------------  ------------ 
                                                                                         Number of 
                              Fiscal                            Other      Restricted      Shares 
                               Year                            Annual         Stock      Underlying                  All Other 
                               Ended               Bonus    Compensation    Award(s)      Options/                 Compensation 
Name and Principal Position    1/31     Salary      (1)          (2)           (3)          SARs      LTIP Payouts    (2)(4) 
 ---------------------------  ------   --------  --------    ------------  -----------  -----------   ------------  ----------- 
<S>                           <C>      <C>       <C>         <C>            <C>          <C>           <C>          <C>
Marvin Rounick                 1997    $407,705        --        --            --              --          --             -- 
 President and Chief           1996    $408,834        --        --            --              --          --             -- 
 Executive Officer             1995    $407,942        --        --            --              --          --             -- 

Warren Weiner                  1997    $299,620        --        --            --              --          --         $3,750 
 Executive Vice                1996    $300,194        --        --            --              --          --         $3,636 
 President, Secretary and      1995    $300,194        --        --            --              --          --         $3,232 
 Treasurer 

Allan Laufgraben               1997    $251,939        --        --            --              --          --             -- 
 Senior Vice-President,        1996    $ 42,311        --        --            --         200,000          --             -- 
 Merchandising                 1995          --        --        --            --              --          --             -- 

Barry Vesotsky                 1997    $162,235        --        --            --              --          --         $3,750 
 Vice President,               1996    $145,588   $17,000        --            --          50,000          --         $3,300 
 Merchandising                 1995    $137,538   $40,000        --            --              --          --         $3,125 

Stanley A. Uhr                 1997    $104,800        --        --            --              --          --             -- 
 Vice President,               1996    $ 94,451   $10,000        --            --          30,000          --             -- 
 Real Estate and               1995    $ 94,451   $20,000        --            --              --          --         $  765 
 Corporate Counsel 
</TABLE>

- ------ 
(1) For the fiscal year ended January 31, 1995 consists of market value, at 
    date of vesting, of restricted common stock issued under the Company's 
    Restricted Stock Incentive Plan, which vests solely by lapse of time in 
    approximately six months from date of grant, subject to earlier 
    forfeiture upon termination of employment. Pending vesting, the grantee 
    is entitled to vote the stock and to receive any cash dividends. See 
    "Employment Contracts." 

(2) The named executive officers received various personal benefits, the 
    total value of which did not exceed for any fiscal year as to any such 
    person the lesser of $50,000 or 10% of his annual salary and bonus. 

(3) Awards of restricted stock are shown in Bonus column. 

(4) Consists of Company contributions to the ESP Plan for the account of the 
    named executive subject to vesting by lapse of time. 

                                      7 
<PAGE>

GRANT OF STOCK OPTIONS 

   The following table sets forth information regarding grants of stock 
options made during the Company's fiscal year ended January 31, 1997 to each 
of the named executive officers pursuant to the Company's 1995 Incentive 
Stock Option Plan: 

<TABLE>
<CAPTION>
                                                                                                    Potential Realizable Value 
                                                                                                         At Assumed Annual 
                                                                                                       Rates of Stock Price 
                                                                                                         Appreciation For 
                                                  Individual Grants                                       Option Term (1) 
                     -----------------------------------------------------------------------------  -------------------------- 
                     Number of Shares    Percentage of Total 
                        Underlying        Options Granted to 
                          Options            Employees in        Exercise Price 
       Name               Granted            Fiscal Year           per Share      Expiration Date        5%            10% 
- -----------------   ------------------  --------------------   ----------------   ---------------  ------------  ------------ 
<S>                 <C>                 <C>                     <C>               <C>               <C>           <C>
Marvin Rounick              N/A(2)                --                   --                --              --            -- 
Warren Weiner               N/A(2)                --                   --                --              --            -- 
Allan Laufgraben              0                   --                   --                --              --            -- 
Barry Vesotsky                0                   --                   --                --              --            -- 
Stanley A. Uhr                0                   --                   --                --              --            -- 
</TABLE>

- ------ 
(1) Potential realizable value is based on the assumption that the stock 
    price of the Common Stock appreciates at the annual rate shown 
    (compounded annually) from the date of grant until the end of the option 
    term. These numbers are calculated based on the requirements promulgated 
    by the Securities and Exchange Commission and do not reflect the 
    Company's estimate of future stock price performance. 

(2) Mr. Rounick and Mr. Weiner do not participate in the Company's 1995 
    Incentive Stock Option Plan. 

EXERCISE OF STOCK OPTIONS 

   The following table sets forth information regarding the exercise of stock 
options by each of the named executive officers of the Company during the 
fiscal year ended January 31, 1997, as well as the value of any unexercised 
options: 

             AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND 
                        FISCAL YEAR END OPTION VALUES 

<TABLE>
<CAPTION>
                                                        Total Number of Shares 
                                                    Underlying Unexercised Options    Value of Unexercised In-the-Money 
                                                          at Fiscal Year End            Options at Fiscal Year End (1) 
                                                   --------------------------------   ----------------------------------- 
                    Shares Acquired     Value 
       Name           On Exercise      Realized     Exercisable     Unexercisable       Exercisable       Unexercisable 
 ----------------   ---------------   ----------    -------------   ---------------   ----------------   ---------------- 
<S>                 <C>               <C>          <C>              <C>               <C>                <C>
Marvin Rounick            N/A(2)          --               --               --                 --                 -- 
Warren Weiner             N/A(2)          --               --               --                 --                 -- 
Allan Laufgraben           --             --           50,000          150,000            $65,750           $197,250 
Barry Vesotsky             --             --           25,000           25,000            $32,875           $ 32,875 
Stanley A. Uhr             --             --           15,000           15,000            $19,725           $ 19,725 
</TABLE>

- ------ 
(1) Options are In-the-Money at the fiscal year end if the fair market value 
    of the underlying securities on such date exceeds the exercise or base 
    price of the option. 

(2) Mr. Rounick and Mr. Weiner do not participate in the Company's 1995 
    Incentive Stock Option Plan. 

INSURANCE 

   In 1983, the Company purchased split dollar increasing whole life 
insurance policies providing $5,000,000 coverage for each of Marvin Rounick 
and Warren Weiner. In 1987, at the request of the insureds, the Company 
surrendered these policies, which had cash surrender values of $519,925 and 
$489,691, respectively, for two new 

                                      8 
<PAGE>

whole life policies each in the amount of $20,000,000. One policy insures the 
joint lives of Marvin Rounick and his wife, and the other policy insures the 
joint lives of Warren Weiner and his wife. The cash surrender values of the 
prior policies were applied as prepaid premiums for the new policies. The 
policies are payable upon the death of the last to die of the executive and 
his spouse. No premiums were paid on these policies in the last fiscal year. 

   Upon the death of an insured, or at such earlier date as the Company's 
interest in the policy may be terminated at the election of the Company or 
the owner of the policy, the Company will be entitled to receive from the 
death benefits or the cash surrender value, as the case may be, an amount 
equal to the greater of (i) all premiums paid by it directly or through loans 
on the policy, plus any remaining dividend credits, less any indebtedness to 
the insurance company incurred by the Company to pay premiums, or (ii) the 
amount of the cash surrender value of the policy. The balance of any death 
benefits will be paid to a certain Rounick family insurance trust or a 
certain Weiner family insurance trust, as the case may be, which are the 
owners and beneficiaries of the respective policies. 

EMPLOYMENT CONTRACTS 

   Messrs. Barry Vesotsky and Allan Laufgraben have written agreements with 
the Company which govern all or part of their compensation. The agreement 
with Mr. Vesotsky provides that he is entitled to receive, in addition to his 
annual salary, a bonus with respect to fiscal years 1997, 1998, and 1999 
equal to two percent (2%) of the increase in earnings before interest and 
taxes on a consolidated basis, of the Company's apparel business for each 
such fiscal year over the corresponding amount for the preceding fiscal year. 
Such bonus shall not exceed $150,000. 

   The agreement with Mr. Laufgraben provides that Mr. Laufgraben will serve 
as the Company's Senior Vice President-Merchandising, will be paid a base 
salary of $250,000 per year, and will be entitled to receive a bonus with 
respect to fiscal years 1997, 1998, and 1999 equal to four percent (4%) of 
the increase in earnings before interest and taxes on a consolidated basis, 
of the Company's apparel business for such fiscal year over the corresponding 
amount for the preceding fiscal year. Such bonus shall not exceed $300,000. 
Mr. Laufgraben, pursuant to the agreement, was awarded the option to purchase 
up to 200,000 shares of the Common Stock of the Company. 

REPORT ON EXECUTIVE COMPENSATION 

   The compensation of the President and Executive Vice President is set by 
the Board of Directors. The cash compensation of the other executive officers 
is set by the President, as authorized by the Board of Directors. The Stock 
Option Committee is authorized to make awards of incentive stock options 
under the Company's 1995 Incentive Stock Option Plan and of restricted stock 
under the Company's Restricted Stock Incentive Plan. 

   In fiscal year 1997 the Board of Directors continued its previous practice 
of compensating the President/Chief Executive Officer and the Executive Vice 
President on the basis of fixed salaries, supplemented by various perquisites 
which are included as "salary" in the Summary Compensation Table. Such 
compensation is considered by the Board to be appropriate for those 
positions, irrespective of the Company's performance. The compensation of 
those officers has not, therefore, increased materially in years of 
above-average Company performance and has not decreased materially in years 
of below-average performance. The President/Chief Executive Officer and the 
Executive Vice President, alone or together with spouses and various trusts 
and partnerships for family members, are principal shareholders of the 
Company and, in the Board's view, derive sufficient incentive to maximize 
Company performance through their status as shareholders without receiving 
incentive compensation in addition to, or as part of, their regular 
compensation. Accordingly, neither the President/Chief Executive Officer nor 
the Executive Vice President receive bonuses or participate in either of the 
Company's two plans referred to above. 

   The other executive officers of the Company are principally compensated 
through fixed salaries. 

   The foregoing report is submitted by the Board of Directors: Paul Bachow, 
Barry Feinberg, Barry Frank, Jack Rounick*, Marvin Rounick*, and Warren 
Weiner*. 

- ------ 
*Members of Stock Option Committee 

                                      9 
<PAGE>

       TRANSACTIONS WITH MANAGEMENT AND CERTAIN BUSINESS RELATIONSHIPS 

   The Company leases its warehouse and office facility (the "Facility") 
totalling approximately 280,000 square feet pursuant to a twenty year lease 
dated and effective June 15, 1982, as amended ("the Lease") from the Blue 
Grass Partnership ("Lessor"). The partners of the Lessor are Marvin Rounick, 
Warren Weiner, and Jack A. Rounick, and their respective spouses. Under the 
terms of the Lease, the Company must pay all maintenance, repairs, insurance, 
utilities, taxes, improvements and modifications to the Facility. During the 
fiscal year ended January 31, 1997, the Company accrued and paid a rental 
expense of $550,000 under the Lease. 

   A loan in the amount of $500,000 from the Pennsylvania Industrial 
Development Authority ("PIDA") was made to the Lessor in December, 1984 to 
finance the Facility. The PIDA loan is payable over a 15 year term at an 
interest rate of 5% per annum. The Company has guaranteed the repayment of 
the PIDA loan. At January 31, 1997, the outstanding principal amount of the 
PIDA loan was approximately $131,900. 

   In the last fiscal year, the Company paid legal fees and expects to pay 
legal fees during the fiscal year ending January 31, 1998 to the law firm of 
Jack A. Rounick, P.C. (the principal of which is Jack A. Rounick, a director 
of the Company). 

   In the last fiscal year, the Company paid legal fees approximating $99,000 
to the law firm of Mesirov Gelman Jaffe Cramer & Jamieson, its general 
counsel, and expects to pay legal fees to such firm during the fiscal year 
ending January 31, 1998. Barry H. Frank, a director of the Company, is a 
partner in that law firm. 

   The Company believes that the terms of these transactions, including the 
Lease, are fair, reasonable and consistent with the terms that would have 
been available to the Company if made with unaffiliated parties. 

   On November 22, 1996, the Company loaned $8.33 million to St. Regis 
Investors, an affiliate of Warren Weiner, in connection with the refinancing 
by the borrower of an apartment complex located in Philadelphia, 
Pennsylvania. The loan was written on a demand basis, was secured by a first 
mortgage on the apartment complex, and bore interest at an annual rate of 
8.5%. The loan was repaid in full by the borrower on December 5, 1996. 

   In December 1994 the Company made a $95,000 loan to Lewis Lyons, its Vice 
President, Finance and Chief Financial Officer. The loan, which is unsecured 
and does not bear interest, had an unpaid balance of $23,500 as of January 
31, 1997. 

           SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE 

   Based solely on a review of copies of Forms 3, 4, and 5 furnished to the 
Company under Section 16(a) of the Securities Exchange Act of 1934 ("Exchange 
Act") or written representations from persons required to furnish to the 
Company copies of such Forms 3, 4, and 5 if filed with the Securities and 
Exchange Commission, the Company has determined that Stanley A. Uhr and Lewis 
Lyons each filed late one report (each relating to a single transaction -- 
the grant of stock options) required by Section 16(a) of the Exchange Act 
during the fiscal year ended January 31, 1996. 

                   RELATIONSHIPS WITH INDEPENDENT AUDITORS 

   The firm of Arthur Andersen LLP was the Company's independent auditors for 
the fiscal year ended January 31, 1997. Representatives of Arthur Andersen 
LLP are expected to be present at the Annual Meeting, with the opportunity to 
make a statement if they desire to do so, and will be available to respond to 
appropriate questions of shareholders. 

   The Board of Directors selects, upon recommendation by the Audit 
Committee, the independent auditors for the Company. The Board has not yet 
selected the independent auditors for the current fiscal year. 

                                      10 
<PAGE>

                SHAREHOLDER PROPOSALS FOR NEXT ANNUAL MEETING 

   Any proposal of a shareholder intended to be presented at the Annual 
Meeting of Shareholders in 1998 must be received at the Company's principal 
executive offices no later than December 31, 1997. 

                                  FORM 10-K 

   THE COMPANY WILL PROVIDE WITHOUT CHARGE TO EACH PERSON SOLICITED BY THIS 
PROXY STATEMENT, ON THE WRITTEN REQUEST OF ANY SUCH PERSON, A COPY OF THE 
COMPANY'S ANNUAL REPORT ON FORM 10-K INCLUDING FINANCIAL STATEMENTS AND THE 
SCHEDULES THERETO. SUCH WRITTEN REQUESTS SHOULD BE DIRECTED TO THE COMPANY AT 
9401 BLUE GRASS ROAD, PHILADELPHIA, PENNSYLVANIA 19114, ATTENTION: CORPORATE 
COUNSEL. 

                                      11 
<PAGE>

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

                                 DEB SHOPS, INC.

                  9401 Blue Grass Road, Phildelphia, PA 19114

   The undersigned hereby appoints Marvin Rounick and Warren Weiner, and each of
them, proxies with full power of substitution to vote all the shares of Common
Stock of Deb Shops, Inc., which the undersigned would be entitled to vote if
personally present at the Annual Meeting of Shareholders to be held on May 30,
1997, at 10 A.M., local time, and at any adjournment or postponement thereof,
upon the following matters set forth in the notice of such meeting.

                        (To Be Signed on Reverse Side.)

[X] Please mark your
    votes as in this example
                                        AUTHORITY
                              FOR       WITHHELD   Nominees: Paul S. Bachow
1. Election of Directors:     [ ]         [ ]                Barry H. Feinberg
                                                             Barry H. Frank
                                                             Marvin Rounick
                                                             Jack A. Rounick
                                                             Warren Weiner
To withhold authority for any individual nominee(s), check
the box, and insert the nominee(s) name(s) on the line below:
FOR ALL 
EXCEPT:
 [ ]
    -------------------------------------------------------
 

2. In their discretion, on such other business as may properly come
   before the Annual Meeting or any adjournment or postponement therof.

                    This Proxy when properly executed will be voted as specified
                    above. If not otherwise specified, this Proxy will be voted
                    FOR the election of the nominees of the Board of
                    Directors named in Item 1. 

                    PLAESE MARK, SIGN, DATE AND RETURN IMMEDIATELY

SIGNATURE                      DATE     SIGNATURE                      DATE
         ----------------------    -----         ----------------------    -----

Note: Please sign exactly as name appears hereon. When shares are held by joint
      tenants, both should sign. When signing as an attorney, executor,
      administrator, trustee or guardian, give the full title. If a corporation,
      sign in full corporate name by President or other authorized officer. If a
      partnership, sign in partnership name by authorized persons.



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