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<TABLE> <S> <C>
<ARTICLE> 5
<MULTIPLIER> 1
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> JAN-31-2001
<PERIOD-END> JUL-31-2000
<CASH> 92,662,863
<SECURITIES> 0
<RECEIVABLES> 0
<ALLOWANCES> 0
<INVENTORY> 35,048,766
<CURRENT-ASSETS> 132,962,068
<PP&E> 56,712,646
<DEPRECIATION> 38,628,947
<TOTAL-ASSETS> 158,497,637
<CURRENT-LIABILITIES> 36,784,969
<BONDS> 0
0
460
<COMMON> 156,883
<OTHER-SE> 120,635,417
<TOTAL-LIABILITY-AND-EQUITY> 158,497,637
<SALES> 131,003,251
<TOTAL-REVENUES> 133,538,029
<CGS> 70,378,296
<TOTAL-COSTS> 122,030,304
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 0
<INCOME-PRETAX> 11,507,725
<INCOME-TAX> 4,430,000
<INCOME-CONTINUING> 7,077,725
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 7,077,725
<EPS-BASIC> .53
<EPS-DILUTED> .52
</TABLE>
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