<TABLE> <S> <C>
<ARTICLE> 5
<MULTIPLIER> 1
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> JAN-31-2001
<PERIOD-END> OCT-31-2000
<CASH> 98,429,072
<SECURITIES> 0
<RECEIVABLES> 0
<ALLOWANCES> 0
<INVENTORY> 26,682,856
<CURRENT-ASSETS> 130,496,161
<PP&E> 57,251,916
<DEPRECIATION> 39,381,947
<TOTAL-ASSETS> 155,925,316
<CURRENT-LIABILITIES> 31,039,258
<BONDS> 0
0
460
<COMMON> 156,883
<OTHER-SE> 123,898,502
<TOTAL-LIABILITY-AND-EQUITY> 155,925,316
<SALES> 204,250,874
<TOTAL-REVENUES> 208,048,027
<CGS> 111,730,179
<TOTAL-COSTS> 190,123,122
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 0
<INCOME-PRETAX> 17,924,905
<INCOME-TAX> 6,901,000
<INCOME-CONTINUING> 11,023,905
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 11,023,905
<EPS-BASIC> .82
<EPS-DILUTED> .81
</TABLE>