CINCINNATI BELL INC /OH/
10-Q, 1996-05-13
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    Form 10-Q


            X  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
           ---           SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended March 31, 1996

                                       OR

                TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) 
           ---         OF THE SECURITIES EXCHANGE ACT OF 1934

              For the transition period from          to          .
                                            ---------    ---------


                          Commission File Number 1-8519



                              CINCINNATI BELL INC.



                Incorporated under the laws of the State of Ohio

                 201 East Fourth Street, Cincinnati, Ohio 45202

                I.R.S. Employer Identification Number 31-1056105

                       Telephone - Area Code 513 397-9900



          Indicate by check mark whether the registrant (1) has filed
          all reports required to be filed by Section 13 or 15(d) of
          the Securities Exchange Act of 1934 during the preceding 12
          months (or for such shorter period that the registrant was
          required to file such reports), and (2) has been subject to
          such filing requirements for the past 90 days.
          Yes X .  No   .
             ---     ---


          At April 30, 1996, 67,205,985 Common Shares were outstanding

<PAGE>

Form 10-Q Part I                                            Cincinnati Bell Inc.

                         PART I - FINANCIAL INFORMATION

             CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS
                 (Millions of Dollars, Except Per Share Amounts)
                                   (Unaudited)

<TABLE>
<CAPTION>

                                                  For the Three Months
                                                      Ended March 31,  
                                                  ---------------------
                                                      1996      1995   
                                                  ----------  ---------
<S>                                                <C>         <C>
Revenues .........................................    $362.1    $331.8
                                                     -------   -------
Costs and Expenses
  Cost of providing services and products sold ...     187.9     171.8
  Selling, general and administrative ............      65.2      68.9
  Depreciation and amortization ..................      41.9      39.5
  Special charges ................................      (5.5)    132.0
                                                     -------   -------
    Total Costs and Expenses .....................     289.5     412.2
                                                     -------   -------

Operating Income (Loss) ..........................      72.6     (80.4)

Other Income (Expense), Net ......................       1.2      (1.4)
Interest Income ..................................        .3       1.5
Interest Expense .................................       9.6      12.8
                                                     -------   -------

Income (Loss) Before Income Taxes ................      64.5     (93.1)

Income Taxes .....................................      22.8     (33.5)
                                                     -------   -------

Net Income (Loss) ................................    $ 41.7    $(59.6)
                                                     -------   -------
                                                     -------   -------

Earnings (Loss) Per Common Share .................    $  .62    $ (.90)
                                                     -------   -------
                                                     -------   -------

Dividends Declared per Common Share ..............    $  .20    $  .20
                                                     -------   -------
                                                     -------   -------

Average Common Shares Outstanding (000) ..........    66,872    66,046


Retained Earnings at Beginning of Period .........    $157.1    $246.6

Net Income (Loss) ................................      41.7     (59.6)

Common Dividends Declared ........................     (13.5)    (13.2)
                                                     -------   -------

Retained Earnings at End of Period ...............    $185.3    $173.8
                                                     -------   -------
                                                     -------   -------

</TABLE>

See Notes to Financial Statements.

                                         2

<PAGE>

Form 10-Q Part I                                            Cincinnati Bell Inc.

                           CONSOLIDATED BALANCE SHEETS
                              (Millions of Dollars)
                                   (Unaudited)

<TABLE>
<CAPTION>

                                                       March 31,   December 31,
                                                          1996        1995   
                                                       ----------  -----------
<S>                                                    <C>          <C>
ASSETS    
Current Assets
     Cash and cash equivalents . . . . . . . . . . . .   $   28.3  $    2.9
     Receivables, less allowances of $12.8 and $14.7 .      266.9     266.7
     Material and supplies . . . . . . . . . . . . . .       11.6      10.5
     Deferred income tax . . . . . . . . . . . . . . .       18.4      25.4
     Prepaid expenses and other current assets . . . .       35.5      35.9
                                                         --------   -------
          Total current assets . . . . . . . . . . . .      360.7     341.4

Property, Plant and Equipment, net . . . . . . . . . .      967.3     993.9

Goodwill and other intangibles . . . . . . . . . . . .      170.4     172.3
Investments in unconsolidated entities . . . . . . . .       58.3      53.4
Deferred charges and other assets. . . . . . . . . . .       26.8      30.7
                                                         --------   -------

Total Assets . . . . . . . . . . . . . . . . . . . . .   $1,583.5  $1,591.7
                                                         --------   -------
                                                         --------   -------

LIABILITIES AND SHAREOWNERS' EQUITY
Current Liabilities
     Debt maturing in one year . . . . . . . . . . . .   $  145.3  $  126.1
     Accounts payable and accrued liabilities  . . . .      151.4     201.2
     Accrued taxes . . . . . . . . . . . . . . . . . .       50.8      48.0
     Advance billing and customers' deposits . . . . .       30.9      40.5
     Other current liabilities . . . . . . . . . . . .       40.4      37.5
                                                         --------   -------
          Total current liabilities  . . . . . . . . .      418.8     453.3

Long-Term Debt . . . . . . . . . . . . . . . . . . . .      385.3     386.8
                                                         --------   -------

Deferred income taxes  . . . . . . . . . . . . . . . .      105.9     111.3
Unamortized investment tax credits . . . . . . . . . .       14.5      14.8
Other long-term liabilities. . . . . . . . . . . . . .      146.2     147.4
                                                         --------   -------

          Total liabilities  . . . . . . . . . . . . .    1,070.7   1,113.6
                                                         --------   -------

Shareowners' Equity
     Common shares-$1 par value; 240,000,000 
      shares authorized  . . . . . . . . . . . . . . .       67.0      66.7
     Additional paid-in capital. . . . . . . . . . . .      262.4     256.1
     Retained earnings . . . . . . . . . . . . . . . .      185.3     157.1
     Currency translation adjustments  . . . . . . . .       (1.9)     (1.8)
                                                         --------   -------
          Total shareowners' equity  . . . . . . . . .      512.8     478.1
                                                         --------   -------

Total Liabilities and Shareowners' Equity  . . . . . .   $1,583.5  $1,591.7
                                                         --------   -------
                                                         --------   -------
</TABLE>

See Notes to Financial Statements.

                                         3

<PAGE>

Form 10-Q Part I                                            Cincinnati Bell Inc.

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (Millions of Dollars)
                                   (Unaudited)


<TABLE>
<CAPTION>
                                                          For the Three Months
                                                             Ended March 31, 
                                                          ---------------------
                                                             1996      1995  
                                                          ---------  ----------
<S>                                                       <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES
 Net income (loss) . . . . . . . . . . . . . . . . . . . .   $ 41.7     $(59.6)
 Adjustments to reconcile net income (loss) to 
     net cash provided by operating activities:
     Depreciation and amortization . . . . . . . . . . . .     41.9       39.4
     Special charges . . . . . . . . . . . . . . . . . . .     (5.5)     132.0
     Provision for loss on receivables . . . . . . . . . .      2.5        4.4
     Other, net  . . . . . . . . . . . . . . . . . . . . .     (1.7)       3.4
 Changes in assets and liabilities:
     Decrease (increase) in receivables  . . . . . . . . .     (2.7)      11.5
     Increase in other current assets  . . . . . . . . . .      (.7)       (.9)
     Decrease in accounts payable and accrued 
      liabilities  . . . . . . . . . . . . . . . . . . . .    (38.8)     (28.0)
     Decrease in other current liabilities . . . . . . . .     (3.8)      (3.1)
     Increase (decrease) in deferred income taxes 
       and unamortized investment tax credits. . . . . . .      1.6      (42.0)
     Decrease in other assets and liabilities-net  . . . .      9.8         .9
                                                             ------     ------

          Net cash provided by operating activities  . . .     44.3       58.0
                                                             ------     ------

CASH FLOWS FROM INVESTING ACTIVITIES
     Capital expenditures-telephone plant  . . . . . . . .    (15.6)     (21.4)
     Capital expenditures-other  . . . . . . . . . . . . .     (8.2)      (3.6)
     Acquisitions, net of cash acquired  . . . . . . . . .    (11.1)     (17.7)
     Disposition of assets . . . . . . . . . . . . . . . .     12.7         --
     Other, net  . . . . . . . . . . . . . . . . . . . . .     (4.6)       9.0
                                                             ------     ------

          Net cash used in investing activities  . . . . .    (26.8)     (33.7)
                                                             ------     ------

CASH FLOWS FROM FINANCING ACTIVITIES
     Net change in notes payable . . . . . . . . . . . . .     19.0        1.7
     Repayments of long-term debt  . . . . . . . . . . . .     (3.4)       (.7)
     Issuance of common shares . . . . . . . . . . . . . .      5.6        1.0
     Dividends paid  . . . . . . . . . . . . . . . . . . .    (13.3)     (13.2)
                                                             ------     ------

          Net cash provided by (used in) 
           financing activities  . . . . . . . . . . . . .      7.9      (11.2)
                                                             ------     ------

Net increase in cash and cash equivalents  . . . . . . . .     25.4       13.1

Cash and cash equivalents at beginning of period . . . . .      2.9       78.3
                                                             ------     ------

Cash and cash equivalents at end of period . . . . . . . .   $ 28.3     $ 91.4
                                                             ------     ------
                                                             ------     ------

Cash paid for:
  Interest (net of amount capitalized) . . . . . . . . . .   $  6.3     $  4.5
  Income taxes . . . . . . . . . . . . . . . . . . . . . .   $  5.6     $ 10.2

</TABLE>

See Notes to Financial Statements.

                                          4

<PAGE>

Form 10-Q Part I                                       Cincinnati Bell Inc.

                     NOTES TO FINANCIAL STATEMENTS
                               (Unaudited)


(1)  BASIS OF PRESENTATION - The consolidated financial statements of Cincinnati
     Bell Inc. have been prepared pursuant to the rules and regulations of the
     Securities and Exchange Commission (SEC) and, in the opinion of Management,
     include all adjustments necessary for a fair presentation of the results of
     operations, financial position and cash flows for each period shown.  All
     adjustments are of a normal and recurring nature except for those outlined
     in Notes (2) and (3).  Certain information and footnote disclosures
     normally included in financial statements prepared in accordance with
     generally accepted accounting principles have been condensed or omitted
     pursuant to SEC rules and regulations.  Management believes that the
     disclosures made are adequate to make the information presented not
     misleading.  It is suggested that these financial statements be read in
     conjunction with financial statements and notes thereto included in the
     Company's 1995 Annual Report on Form 10-K.

     Beginning in the first quarter of 1996, certain costs and expenses which
     were previously classified as operating, plant and building services and
     taxes other than income taxes have been reclassified to cost of providing
     services and products sold, and selling, general and administrative to
     provide better information on the Company's margins and overhead.  All
     prior period financial information has been reclassified to conform with
     this year's presentation.

     The consolidated financial statements include the accounts of Cincinnati
     Bell Inc. (CBI) and its wholly owned subsidiaries (the Company).  The
     Company operates in three industry segments.  The telephone operations
     segment, Cincinnati Bell Telephone Company (CBT), provides
     telecommunications services and products, mainly local service, network
     access and toll telephone services.  The information systems segment,
     Cincinnati Bell Information Systems Inc. (CBIS), provides data processing
     services and software development services through long-term contracts
     primarily to the U.S. telecommunications industry.  The marketing services
     segment, MATRIXX Marketing Inc. (MATRIXX) provides telephone marketing,
     research, fulfillment and database services.

(2)  1995 BUSINESS RESTRUCTURING - In the first quarter 1995, the Company
     approved a restructuring plan for CBT and CBI.  The restructuring plan
     resulted in the need for fewer people to operate the businesses.  More than
     1,300 employees accepted the retirement offer, including 1,000 hourly
     employees.  Through the end of the first quarter 1996, approximately 270
     management and 495 hourly employees had retired under this offer.  The
     Company recorded $132 million of special charges in the first quarter 1995
     to reflect the cost of restructuring programs at CBT ($124 million) and CBI
     ($8 million).  In the first quarter 1996, CBT recorded $5.5 million of non-
     cash pension settlement gains resulting from lump-sum distributions to
     employees retiring under the offer.  The Company expects to record
     additional settlement gains through 1997 as employees retire under the
     offer.  Current actuarial estimates are that the Company's settlement gains
     may approximate $16 million for 1996.

                                          5

<PAGE>


Form 10-Q Part I                                       Cincinnati Bell Inc.

                     NOTES TO FINANCIAL STATEMENTS (Cont'd)
                                   (Unaudited)

     

(3)  DISPOSAL AND RESTRUCTURING OF CBIS OPERATIONS - As of March 31, 1996, CBIS
     had $5.4 million remaining in this reserve.  CBIS paid $.9 million of costs
     for discontinued products and related contingencies of the businesses sold
     and charged the costs to the reserve during the first quarter of 1996.

(4)  CINCINNATI BELL TELEPHONE COMPANY - The following summarized financial
     information, in millions of dollars, is for the Company's consolidated
     wholly owned subsidiary, Cincinnati Bell Telephone Company:

<TABLE>
<CAPTION>

                                    For the Three Months
                                        Ended March 31,  
                                    ---------------------
                                        1996      1995   
                                    ----------  ---------
     <S>                            <C>         <C>
     Revenues  . . . . . . . . . .      $158.8    $153.3

     Costs and Expenses  . . . . .      $120.4    $249.5

     Net Income (Loss) . . . . . .      $ 22.0    $(63.2)


</TABLE>

     Results for the first quarter of 1996 include $5.5 million of pension
     settlement gains which increased net income by $3.5 million.  Results for
     the first quarter of 1995 include $124 million of special charges which
     decreased CBT's net income by $79.0 million.  These items are associated
     with the restructuring of CBT's operations as described in Note (2).


<TABLE>
<CAPTION>

                                    March 31,      December 31,
                                      1996            1995 
                                    ---------      -----------
     <S>                            <C>           <C>
     Current Assets  . . . . . . .  $  117.7          $  193.4
     Telephone Plant-Net . . . . .     857.4             878.7
     Other Noncurrent Assets . . .      15.8              19.3
                                    ---------         --------

     Total Assets  . . . . . . . .  $  990.9          $1,091.4
                                    ---------         --------
                                    ---------         --------

     Current Liabilities . . . . .  $  126.5          $  215.6
     Noncurrent Liabilities  . . .     195.3             204.3
     Long-Term Debt  . . . . . . .     222.1             233.9
     Shareowner's Equity . . . . .     447.0             437.6
                                    ---------         --------

     Total Liabilities and 
      Shareowner's Equity  . . . .  $  990.9          $1,091.4
                                    ---------         --------
                                    ---------         --------

</TABLE>


                                    6

<PAGE>

Form 10-Q Part I                                       Cincinnati Bell Inc.

                     NOTES TO FINANCIAL STATEMENTS (Cont'd)
                                   (Unaudited)



(5)  AT&T RELATIONSHIP -  The Company derives significant revenues from AT&T
     and its affiliates by providing network services, information management
     systems, and marketing services. Revenues from AT&T were 24% and 26% of the
     Company's consolidated revenues for the three months ended March 31, 1996
     and 1995.  Excluding network access revenues, revenues from AT&T were 20%
     and 21%.

     CBT and AT&T are discussing whether to revise portions of their joint
     provision of certain telecommunications services.  Revenue subject to
     discussion are well less than 10% of CBT's revenues but represent above
     average profit contribution.  In a worst case scenario the results could
     have a material effect on CBT's net income beginning in mid-1996.  The
     outcome cannot be predicted at this time.  The discussions do not involve
     AT&T relationships with the Company's other subsidiaries.

(6)  CONTINGENCIES - The Company, which has a 45% interest in a cellular
     partnership, is seeking to dissolve the partnership because of poor
     performance.  In February, 1996 the Telecommunications Act of 1996 was
     signed into law.  The Telecommunications Act together with recent changes
     in the telecommunications industry have positioned the partnership in
     direct competition with the two partners, including the Company, creating
     irreconcilable conflicts of interest.  The potential impact of a settlement
     from the lawsuit is extremely broad-range depending upon the form of
     distribution and amount of damages awarded or any other possible outcome. 
     However, the Company believes it will recover its $51 million investment in
     the partnership.

     The Company is from time to time subject to routine complaints incidental
     to the business.  The Company believes that the results of any complaints
     and proceedings will not have a materially adverse effect on the Company's
     financial condition.


                                         7

<PAGE>

Form 10-Q Part I                                       Cincinnati Bell Inc.

                    NOTES TO FINANCIAL STATEMENTS (Cont'd)
                                 (Unaudited)


(7)  BUSINESS SEGMENT INFORMATION - The Company operates primarily in three
     industry segments, Telephone Operations, Information Systems and Marketing
     Services. The Company's business segment information, in millions of
     dollars, is as follows:

<TABLE>
<CAPTION>
                                                 For the Three Months
                                                    Ended March 31,   
                                                 ---------------------
                                                    1996        1995 
     -----------------------------------------------------------------
     <S>                                         <C>          <C>
     Revenues
          Telephone Operations                   $  158.8     $  153.3
          Information Systems                       106.9         90.1
          Marketing Services                         77.4         70.6
          Other                                      36.2         35.3
          Corporate                                    .4           .7
          Intersegment                              (17.6)       (18.2)
                                                 --------     --------
               Total                             $  362.1     $  331.8
     -----------------------------------------------------------------
     Intersegment Revenues
          Telephone Operations                   $    5.9     $    5.3
          Information Systems                         9.8         11.0
          Marketing Services                           .7           .6
          Other                                        .9           .7
          Corporate                                    .3           .6
                                                 --------     --------
               Total                             $   17.6     $   18.2
     -----------------------------------------------------------------
     Operating Income (Loss) (1)
          Telephone Operations                   $   38.4     $  (96.2)
          Information Systems                        17.5          8.0
          Marketing Services                          9.6          8.0
          Other                                       7.8          7.9
          Corporate and Eliminations                  (.7)        (8.1)
                                                 --------     --------
               Total                             $   72.6     $  (80.4)
     -----------------------------------------------------------------
     Assets (at March 31)
          Telephone Operations                   $  990.9     $1,093.5
          Information Systems                       256.9        242.7
          Marketing Services                        260.8        273.7
          Other                                      39.3         39.7
          Corporate and Eliminations                 35.6         65.0
                                                 --------     --------
               Total                             $1,583.5     $1,714.6
     -----------------------------------------------------------------
     Capital Additions (including acquisitions)
          Telephone Operations                   $   17.7     $   21.6
          Information Systems                         7.3          8.0
          Marketing Services                          3.4         12.7
          Other                                        .3           .6
                                                 --------     --------
               TOTAL                             $   28.7     $   42.9
     -----------------------------------------------------------------
     Depreciation and Amortization
          Telephone Operations                   $   28.8     $   27.9
          Information Systems                         8.0          7.1
          Marketing Services                          4.2          3.7
          Other                                        .9           .7
                                                 --------     --------
               TOTAL                             $   41.9     $   39.4
     -----------------------------------------------------------------

</TABLE>

     Certain corporate administrative expenses have been allocated to segments
     based upon the nature of the expense.  Assets are those assets used in the
     operations of the segment.

     (1)  Results for the first quarter 1996 include $5.5 million in settlement
          gains from a 1995 restructuring at CBT.

          Results for the first quarter 1995 include restructuring charges of
          $124.0 million at CBT and $8.0 million at CBI and $2.5 million in
          acquired in-process research and development costs at CBIS.


                                        8

<PAGE>

Form 10-Q Part I                                       Cincinnati Bell Inc.

                MANAGEMENT'S DISCUSSION AND ANALYSIS OF
             FINANCIAL CONDITION AND RESULTS OF OPERATIONS



RESULTS OF OPERATIONS

CONSOLIDATED
CBI's consolidated revenues during January-March 1996 were $362.1 million, up
9.1% from $331.8 million recorded in 1995.  The Company's consolidated net
income for the first quarter 1996 was $41.7 million compared with a net loss of
$59.6 million in 1995.  Earnings per share were $.62 in the first quarter
compared to a loss per share of $.90 for the first quarter of 1995.  Results for
the first quarter 1996 included $5.5 million of pension settlement gains from
the 1995 business restructuring which increased net income $3.5 million or $.05
per common share.  The results for the first quarter of 1995 included $132
million of special charges for business restructuring at CBT ($124.0) and CBI
($8.0), and a non-recurring charge of $2.5 million.  The special and non-
recurring charges reduced net income by $85.6 million or $1.29 per common share.

The following discussion should be read in conjunction with the consolidated
financial statements and segment data.  Results for interim periods may not be
indicative of the results for the full year.


REVENUES AND COSTS AND EXPENSES

TELEPHONE OPERATIONS

<TABLE>
<CAPTION>

                                         For the Three Months
                                            Ended March 31,            Change
                                         ---------------------         -------
(In millions)                               1996      1995          Amount     % 
                                          --------  --------       ---------  ----
<S>                                       <C>       <C>            <C>        <C>
Revenues
     Local service                           $ 90.5    $ 85.5    $   5.0      6
     Network access                            38.8      36.8        2.0      5
     Long distance                              7.1       8.6       (1.5)   (17)
     Other                                     22.4      22.4         --     --
                                             ------    ------    -------
       Total                                 $158.8    $153.3    $   5.5      4

Costs and expenses
     Special charges                         $ (5.5)   $124.0    $(129.5)    --
     Other expenses                           125.9     125.5         .4     --
                                             ------    ------    -------
                                             $120.4    $249.5    $(129.1)   (52)

Operating income (including special charges) $ 38.4    $(96.2)   $ 134.6     NA
 
Operating income (excluding special charges) $ 32.9    $ 27.8    $   5.1     18

Operating margin (excluding special charges)   20.7%     18.1%


Access lines (000)                              917       885         32      4

Minutes of Use (In millions)                    916       861         55      6

</TABLE>

Local service revenues increased $5.0 million for the first quarter 1996
compared to the first quarter 1995 mainly from continuing access line growth. 
Access lines increased 32,000 compared to the first quarter 1995 and 11,000
during the first quarter 1996.  Much of the growth was attributed to higher
installations of second residential lines for home office, on-line computer
services and children's phones.  Growth in enhanced custom calling services,
central office features, public telephone revenues and a new Kentucky rate plan
effective in May 1995 accounted for the remainder of the increase.


                                    9

<PAGE>

Form 10-Q Part I                                       Cincinnati Bell Inc.

                 MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Cont.)

Network access revenues increased $2.0 million in the first quarter from
increased end user charges and growth in interstate minutes of use.  The
increase in end user charges was the direct result of access line growth.

The $1.5 million decrease in long distance revenues in the first quarter was
caused by lower settlement revenues from interexchange carriers and independent
companies.  Long distance message revenues decreased because of the expansion of
local service areas in some Northern Kentucky counties in November 1995.

Costs and expenses were comparable to last year after excluding special charges
for the first quarter 1995 business restructuring (see Note (2) of Notes to
Financial Statements).  Increases were from materials and supplies costs for a
large wiring project, advertising costs for specific planned campaigns including
internet access, and depreciation and amortization expenses particularly for
increases in switching, circuit and outside plant assets.  The increases were
offset by lower wages and salaries expense because of lower headcount levels,
and by lower property taxes resulting from a tax law change in Ohio on equipment
placed into service after January 1, 1994.

INFORMATION SYSTEMS

<TABLE>
<CAPTION>

                                          For the Three Months
                                              Ended March 31,         Change
                                            -----------------        --------
(In millions)                                 1996      1995      Amount     %  
                                            -------   -------    --------  -----
<S>                                         <C>       <C>        <C>       <C>
Revenues                                     $106.9    $ 90.1    $ 16.8     19

Costs and expenses
     Special items                               --    $  2.5    $ (2.5)    --
     Other expenses                          $ 89.4    $ 79.6    $  9.8     12
                                            -------   -------    --------  
                                             $ 89.4    $ 82.1    $  7.3      9

Operating income (including special items)   $ 17.5    $  8.0    $  9.5    120

Operating income (excluding special items)   $ 17.5    $ 10.5    $  7.0     67

Operating margin (excluding special items)     16.4%     11.7%

</TABLE>

Revenues were $16.8 million higher for the first quarter 1996 compared to the
first quarter 1995.  Data processing revenues contributed $6.3 million of the
increase from strong subscriber growth of cellular clients.  Professional
services and other revenues increased $8.6 million from the acquisition of ISD
in the fourth quarter 1995, and product enhancements with existing and new
clients.  International revenues increased $2.7 million on the strength of new
agreements and the resolution of delivery issues.  The increases were partially
offset by the completion of one contract in 1995.

Costs and expenses increased $9.8 million during the first quarter (excluding
special items).  Commitment to new product development resulted in a $2.8
million increase in research and development expenses.  The inclusion of the
operating costs and expenses of ISD which was acquired in the fourth quarter
1995 accounted for $2.6 million of the increase.  The need for additional data
center capacity to service the higher subscriber levels also caused an increase
in expenses.  The remaining increase in costs and expenses was primarily
attributed to new business development.  A special non-recurring charge of $2.5
million in the first quarter of 1995 is for acquired in-process research and
development.

                                     10

<PAGE>

Form 10-Q Part I                                       Cincinnati Bell Inc.

                   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
             FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Cont.)




MARKETING SERVICES

<TABLE>
<CAPTION>

                            For the Three Months
                               Ended March 31,         Change
                            ---------------------      -------  
(In millions)                  1996       1995     Amount     % 
                            ---------  ---------   -------  ----
<S>                         <C>        <C>         <C>      <C>
Revenues                      $ 77.4    $ 70.6    $  6.8     10

Costs and expenses            $ 67.8    $ 62.6    $  5.2      8

Operating income              $  9.6    $  8.0    $  1.6     20

Operating margin                12.4%     11.3%

</TABLE>

Continued growth in marketing services resulted in an increase of $6.8 million
in revenues in the first quarter 1996 compared to the first quarter 1995. 
Growth of $9.0 million came from custom and inbound services, business to
business revenues, marketing research services and international operations. 
Reasons for the growth were the implementation of new contracts, and increased
business from existing customers.  Partially offsetting the increases were
decreases of $2.2 million from technology and outbound  services.  The decreases
were the result of a very strong first quarter in 1995 for technology, and lower
revenues from a major client for outbound services.

Costs and expenses continued to increase at a lower rate than revenues as cost
control efforts have served to reduce variable and administrative costs.  The
increase was attributable to direct labor costs associated with the increase in
revenues.

OTHER

<TABLE>
<CAPTION>

                                           For the Three Months
                                               Ended March 31,       Change
                                             -----------------      --------
(In millions)                                  1996      1995     Amount     %  
                                             -------   -------   --------  -----
<S>                                          <C>       <C>       <C>       <C>
Revenues                                     $ 36.6    $ 36.0    $   .6      2

Costs and expenses
     Special charges                         $   --    $  8.0    $ (8.0)    --
     Other expenses                            30.2      29.0       1.2      4
                                             -------   -------   -------- 
                                             $ 30.2    $ 37.0    $ (6.8)   (18)

Operating income (including special charges) $  6.4    $ (1.0)   $  7.4     NA

Operating income (excluding special charges) $  6.4    $  7.0    $ (0.6)    (9)

Operating margin (excluding special charges)   17.5%     19.4%

</TABLE>

Revenues and other expenses were comparable for 1996 versus 1995.  Costs and
expenses for the first quarter 1995 included special charges at CBI for business
restructuring (see Note (2) of Notes to Financial Statements).

                                      11

<PAGE>


Form 10-Q Part I                                       Cincinnati Bell Inc.

                MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Cont.)



OTHER INCOME (EXPENSE), NET

<TABLE>
<CAPTION>

                                For the Three Months
                                   Ended March 31,          Change
                                --------------------      ----------
(In millions)                      1996      1995       Amount    %  
                                ---------  ---------    ------  -----
<S>                             <C>        <C>          <C>     <C>

                                  $  1.2    $ (1.4)     $  2.6    --

</TABLE>

The majority of the increase is from improved results in 1996 of the Company's
investment in a cellular partnership.


INTEREST INCOME

<TABLE>
<CAPTION>

                                For the Three Months
                                   Ended March 31,          Change
                                --------------------      ----------
(In millions)                      1996      1995       Amount    %  
                                ---------  ---------    ------  -----
<S>                             <C>        <C>          <C>     <C>

                                 $  0.3      $  1.5     $ (1.2)  (80)

</TABLE>

The decrease in interest income is related to the lower level of temporary cash
investments in 1996 than in 1995.


INTEREST EXPENSE

<TABLE>
<CAPTION>

                                For the Three Months
                                   Ended March 31,          Change
                                --------------------      ----------
(In millions)                      1996      1995       Amount    %  
                                ---------  ---------    ------  -----
<S>                             <C>        <C>          <C>     <C>

                                 $  9.6      $ 12.8     $ (3.2)   25

</TABLE>

The debt restructuring that took place in late 1995 was the major cause of
reduced interest expense in 1996.  The replacement of higher cost long-term debt
at CBI and CBT, and the termination of the interest rate and currency swap
agreement resulted in $2.9 million of lower interest expense in the quarter when
compared with the same period in 1995.  The decrease was somewhat offset by a
higher level of short-term borrowings and interest expense on amounts of
revenues subject to refund.


INCOME TAXES

<TABLE>
<CAPTION>

                                For the Three Months
                                   Ended March 31,          Change
                                --------------------      ----------
(In millions)                      1996      1995       Amount    %  
                                ---------  ---------    ------  -----
<S>                             <C>        <C>          <C>     <C>

                                 $ 22.8      $(33.5)    $ 56.3    --

</TABLE>

Higher income before taxes was the principal reason for the increase of $56.3
million in income taxes.  The Company's effective tax rate was 35.3% for the
three months ended March 31, 1996 and 36% for the three months ended March 31,
1995.


                                        12

<PAGE>

Form 10-Q Part I                                       Cincinnati Bell Inc.

                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Cont.)



FINANCIAL CONDITION

CAPITAL INVESTMENT, RESOURCES AND LIQUIDITY
Management believes that the Company has adequate internal and external 
resources available to finance its on-going operating requirements, including 
network expansion and modernization, business development and dividend 
programs. The Company maintains adequate lines of credit with several 
institutions to provide support for borrowings and general corporate purposes.

Cash provided by operating activities, which is the Company's primary source of
liquidity, was $44.3 million during the first quarter 1996.  Cash was used for
capital expenditures, dividends, and to reduce accounts payable and accrued
liabilities by $38.8 million.

As a result of the recent increase in the market value of the Company's shares,
employees exercised stock options.  This was the primary cause of the increase
in common shares issued during the first quarter of 1996.

The Company's most significant investing activity continued to be capital
expenditures.  Capital expenditures were $23.8 million for the three months
ended March 31, 1996.  This was comparable to the first three months in 1995. 
Requirements for additional updating of facilities will be continuously
evaluated based on customer and market demand and engineering economics.  Due to
stronger-than-expected growth, the Company has upwardly revised its estimate of
1996 capital expenditures.  It now anticipates spending $150-160 million in
total capital with $90-100 million of that total expected for the telephone
operations segment.

Other investing activities included a payment for an acquisition in late 1995. 
Offsetting the acquisition payment was cash received for the disposition of
certain real estate.

Debt maturing in one year increased approximately $19 million at March 31, 1996
compared to December 31, 1995 primarily from increased borrowings of short-term
debt to support higher cash levels.  Accounts payable and accrued liabilities at
March 31, 1996 decreased $50 million from December 31, 1995 primarily as the
result of the payments for an acquisition made in late 1995, employee-related
expenses, funding the company's charitable foundation and liabilities accrued at
December 31, 1995.  The recognition of directory and international revenues
accounted for most of the $10 million decrease in advance billing and customers'
deposits from December 31, 1995.

OTHER INFORMATION
On May 11, 1996, the three-year contract between CBT and the Communications
Workers of America expired. A new contract agreement has not been reached but 
both parties have agreed to continue negotiations, avoiding a work stoppage 
for now. The outcome cannot be predicted at this time.

RECENTLY ISSUED ACCOUNTING STANDARDS
The Company has adopted Statement of Financial Accounting Standards (SFAS) 123
"Accounting for Stock-Based Compensation", which became effective for the fiscal
year beginning after December 15, 1995.  SFAS 123 requires either the
recognition or the pro forma disclosure of compensation expense for stock
options and other equity instruments determined by a fair value based method of
accounting.  The Company intends to disclose pro forma net income and earnings
per share in the 1996 Annual Report, which will have no effect on the
consolidated financial statements.

                                       13

<PAGE>

Form 10-Q Part I                                       Cincinnati Bell Inc.

               MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Cont.)


REGULATORY MATTERS

TELECOMMUNICATIONS COMPETITION
Regulatory agencies on the state and federal levels are accelerating initiatives
to increase competition in the telecommunications industry.  Congress passed the
Telecommunications Act of 1996 in February of this year which mandates the
development of competitive markets.  In preparation for potential competition,
CBT is redesigning and streamlining its processes and work activities to improve
responsiveness to customer needs, permit more rapid introduction of new products
and services, improve the quality of products and services and reduce costs. 
Telephone plant and network are being upgraded as business judgment dictates. 
The actions of regulatory agencies may make it more difficult for CBT to
maintain current revenue and profit objectives.

KENTUCKY FILING
An order from the Public Service Commission of Kentucky (PSCK) for a CBT
proposal of new regulated rates was received in May 1995.  The order maintained
uniform rates for basic services in CBT's Kentucky and Ohio metropolitan service
areas. The result was that it is essentially revenue neutral, as local service
increases are offset by carrier common line and other rate adjustments.  CBT
filed for a rehearing of certain issues of the rate order.  The PSCK granted a
rehearing in February, 1996 on the issue of re-regulation for inside wire
revenues only.  The rest of the issues were denied.  CBT is expecting an order
from the PSCK as a result of the rehearing  sometime in the second quarter 1996.

EFFECTS OF REGULATORY ACCOUNTING
CBT presently gives accounting recognition to the actions of regulators where
appropriate, as prescribed by SFAS 71, "Accounting for the Effects of Certain
Types of Regulation."  Under SFAS 71, CBT records certain assets and liabilities
because of the actions of regulators.  CBT periodically reviews these criteria
to ensure that continuing application of SFAS 71 is appropriate.  Based on
assessment of CBT's current competitive and regulatory environment, the Company
believes that the application of SFAS 71 remains appropriate.

In the event CBT determines that it no longer meets the criteria for following
SFAS 71, the accounting impact to CBT could be an extraordinary non-cash charge
of an amount that would be material.  This would include the elimination of
regulatory assets and liabilities and adjusting the carrying amount of telephone
plant to the extent that it is determined such amounts could be considered
overstated as a result of the regulatory process and are not recoverable in
future revenues.  Asset lives used for future depreciation expense would likely
be shorter than those approved by regulators.  CBT estimates that if it were to
discontinue SFAS 71, any pre-tax charge could be up to $300 million depending on
management's assessment of the competitive environment at the time.


BUSINESS OUTLOOK

Cincinnati Bell operates businesses in several different markets under the
telecommunications umbrella.  All of these markets are becoming more competitive
as regulatory barriers recede and the pace of technological changes quickens. 
The quickening pace may increase the variability of financial results on a
period-to-period basis.  Cincinnati Bell is advantaged today by being the market
leader in its three markets - local telephony in the Greater Cincinnati area,
data processing and billing services for telecommunications companies and
telephone marketing.

                                          14

<PAGE>

Form 10-Q Part I                                       Cincinnati Bell Inc.

                MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Cont.)


Cincinnati Bell's revenues should grow at a 9% plus rate in 1996.  The growth
will occur primarily at CBIS and MATRIXX.  CBT's revenues are expected to
increase at a 3% plus rate in 1996, but could be somewhat offset by a decline in
its customer base from increased competition and adjustments to its agreement
with AT&T.  CBT is introducing new services and features to meet the challenges
of regulatory actions, competition and the changing market.  CBT is also
continuing discussions with AT&T as to whether to revise portions of the
companies' agreement governing their joint provision of certain
telecommunications services.  The outcome cannot be predicted at this time (see
Note (5) of Notes to Financial Statements).

During the first quarter of 1996, CBIS announced several new contracts.  Two
contracts were for long-term billing and customer care agreements with two key
Personal Communications Services (PCS) companies in the United States.  The
third agreement was for development and data processing services for AT&T's re-
entry into the local telephone market.  The ultimate value and profitability of
these contracts hinge on CBIS's ability to provide cost-effective solutions, and
maintain and grow the systems as these clients increase their penetration into
their prospective markets, and on the market success of PCS technology and AT&T
local telephony.  During all of these activities, CBIS must also continue to
satisfy current clients' needs with continued strong value in its products and
services.

In addition, CBIS announced a joint marketing relationship with a company that
renders solutions to combat cellular telephone fraud.

The continued trend in the outsourcing of telemarketing by major companies is
important for MATRIXX's continued growth.  MATRIXX is expanding its facilities
for anticipated new business.  The recent alliance between AT&T and DIRECTV-
Registered Trademark- should help generate increased revenues for MATRIXX, at
least in the short term.

The Company's other businesses also face competition from businesses offering
similar products and services.  These businesses are meeting their competition
by addressing the needs of their customers, and offering superior value, quality
and service.

The Company continues to review opportunities for acquisitions and divestitures
for all its businesses to enhance shareowner value.

                                   15

<PAGE>

Form 10-Q Part II                                      Cincinnati Bell Inc.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

At the annual meeting of shareholders of the Company held on April 22, 1996 the
shareholders elected three officers and ratified the Company's auditors.  Dr.
Robert P. Hummel was elected as a director with 53,039,168 common shares voting
for election and 1,143,229 common shares voting against election.  James D.
Kiggen was elected as a director with 52,930,577 common shares voting for
election and 1,251,819 common shares voting against election.  Mary D. Nelson
was elected as a director with 53,033,397 common shares voting for election and
1,148,999 common shares voting against election.  Coopers & Lybrand L.L.P. was
ratified as the Company's auditors with 53,287,253 common shares voting for
ratification, 597,016 common shares voting against ratification and 298,127
common shares abstaining.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

     (a)  Exhibits.

          The following are filed as Exhibits to Part I of this Form 10-Q:

          Exhibit
          Number
          --------

             11     Computation of Earnings per Common Share
             27     Financial Data Schedule

     (b)  Reports on Form 8-K.

          No reports on Form 8-K have been filed during the quarter for which
          this report is filed.


                                      16

<PAGE>

                                     SIGNATURE


     Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.



                                         Cincinnati Bell Inc.



Date   May 13, 1996                      /s/ James M. Dahmus 
    -----------------                    ---------------------------
                                         James M. Dahmus
                                         Vice President and Controller



                                     17

<PAGE>


                        SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, D.C.  20549



                                      FORM 10-Q
 
                  Quarterly Report Pursuant to Section 13 or 15 (d)

                       of the Securities Exchange Act of 1934

                   for the quarterly period ended March 31, 1996



                                CINCINNATI BELL INC.

               (Exact Name of Registrant as specified in its charter)



                                       EXHIBITS



<PAGE>


                                 INDEX TO EXHIBITS

                  Filed Pursuant to Item 601 of Regulation S-K


     Exhibit
       No.                         Title of Exhibit                   Page
     --------                      ----------------                  ------

      (11)            Computation of Earnings per Common Share          *

      (27)            Financial Data Schedule                           *




<PAGE>


                                                  Exhibit 11
                                                      to
                                        Form 10-Q for the Quarterly
                                        Period Ended March 31, 1996



                              CINCINNATI BELL INC.
                 COMPUTATION OF EARNINGS (LOSS) PER COMMON SHARE
       Dollars in millions, except per share amounts; shares in thousands
                                  (Unaudited)

<TABLE>
<CAPTION>

                                                          For the Three Months
                                                             Ended March 31,   
                                                          ---------------------
                                                             1996        1995 
                                                          ---------    --------
<S>                                                       <C>          <C>
Net income (loss) . . . . . . . . . . . . . . . . . . .      $ 41.7      $(59.6)

Weighted average common shares outstanding  . . . . . .      66,872      66,046

Common share conversions applicable to 
  common share options  . . . . . . . . . . . . . . . .       1,889         173
                                                          ---------    --------

Total number of shares for computing primary
  and fully diluted earnings per common share . . . . .      68,761      66,219

EARNINGS (LOSS) PER COMMON SHARE

As reported
     Net income (loss)  . . . . . . . . . . . . . . . .      $  .62      $ (.90)
                                                          ---------    --------
                                                          ---------    --------

Primary
     Net income (loss)  . . . . . . . . . . . . . . . .      $  .61      $ (.90)
                                                          ---------    --------
                                                          ---------    --------

Fully Diluted
     Net income (loss)  . . . . . . . . . . . . . . . .      $  .61      $ (.90)
                                                          ---------    --------
                                                          ---------    --------

</TABLE>

Earnings (loss) per common share for the three months ended March 31, 1996 and
1995 as reported in the Consolidated Statements of Income were based on the
weighted average common shares outstanding for the respective periods.  Primary
and fully diluted earnings (loss) per common share were not shown in the
Consolidated Statements of Income as they differ from the reported earnings
(loss) per common share by less than three percent or are anti-dilutive.


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                          28,300
<SECURITIES>                                         0
<RECEIVABLES>                                  279,700
<ALLOWANCES>                                    12,800
<INVENTORY>                                     11,600
<CURRENT-ASSETS>                               360,700
<PP&E>                                       1,790,800
<DEPRECIATION>                                 823,500
<TOTAL-ASSETS>                               1,583,500
<CURRENT-LIABILITIES>                          418,800
<BONDS>                                        385,300
                                0
                                          0
<COMMON>                                        67,000
<OTHER-SE>                                     445,800
<TOTAL-LIABILITY-AND-EQUITY>                 1,583,500
<SALES>                                              0
<TOTAL-REVENUES>                               362,100
<CGS>                                                0
<TOTAL-COSTS>                                  187,900
<OTHER-EXPENSES>                               101,600
<LOSS-PROVISION>                                 2,500
<INTEREST-EXPENSE>                               9,600
<INCOME-PRETAX>                                 64,500
<INCOME-TAX>                                    22,800
<INCOME-CONTINUING>                             41,700
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    41,700
<EPS-PRIMARY>                                      .62
<EPS-DILUTED>                                      .61
        

</TABLE>


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