KEYSTONE FINANCIAL INC
S-3D, 1996-03-29
STATE COMMERCIAL BANKS
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<PAGE>
 
As filed with the Securities and Exchange Commission on March 29, 1996

                                                   Registration No. 33- 
================================================================================

                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                  ----------

                                   FORM S-3
                            REGISTRATION STATEMENT
                                     Under
                          THE SECURITIES ACT OF 1933

                                  ----------

                           KEYSTONE FINANCIAL, INC.
            (Exact name of registrant as specified in its charter)

               Pennsylvania                                    23-2289209
       (State or other jurisdiction of                     (I.R.S. Employer
        incorporation or organization)                   Identification No.)

                 One Keystone Plaza, Front and Market Streets
              P.O. Box 3660, Harrisburg, Pennsylvania 17105-3660
                                (717) 233-1555
         (Address, including zip code, and telephone number, including
            area code, of registrant's principal executive offices)

                                  ----------

                Ben G. Rooke, Esquire, Keystone Financial, Inc.
                 One Keystone Plaza, Front and Market Streets
              P.O. Box 3660, Harrisburg, Pennsylvania 17105-3660
                                (717) 231-5701

                                  ----------

           (Name, address, including zip code, and telephone number,
                  including area code, of agent for service)

                                  ----------

Approximate date of commencement of the proposed sale of the securities to the
public:  April 20, 1996

If the only securities being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [X]

                                  ----------

                        CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
==================================================================================================

        Title of                 Amount           Proposed       Proposed maximum     Amount of
     securities to                to be       maximum offering       aggregate       registration
     be registered             registered      price per share     offering price         fee
- - --------------------------------------------------------------------------------------------------
<S>                           <C>             <C>                <C>                 <C>
 
Common Stock, $2 par value..    300,000 shs.       $32.875*          $9,862,500*        $3,400.86
==================================================================================================

</TABLE>

* Estimated solely for purposes of calculating the registration fee and
calculated, pursuant to Rule 457(c), on the basis of the average of the high and
low sale prices for the registrant's Common Stock on the NASDAQ National Market
System on March 27, 1996 of $33.25 and $32.50, respectively.
================================================================================


                                                            Page 1 of 31
                                                     Exhibit Index at page 25
<PAGE>
 
                           -------------------------

                                  Prospectus

                           -------------------------



                                   Keystone
                                Financial, Inc.



                                    [LOGO]



                                   Dividend
                                 Reinvestment
                                     Plan
<PAGE>
 
- - --------------------------------------------------------------------------------
                                  PROSPECTUS
 
- - --------------------------------------------------------------------------------

                           KEYSTONE FINANCIAL, INC.
                           ------------------------
                          DIVIDEND REINVESTMENT PLAN
                           ------------------------

                                 Common Stock
                                ($2 Par Value)

        This Prospectus describes the Dividend Reinvestment Plan (the "Plan") of
  Keystone Financial, Inc. (the "Corporation").  The Plan provides holders of
  the Corporation's Common Stock with a convenient method of reinvesting
  dividends and of investing optional cash payments, within the limits of the
  Plan, in shares of Common Stock.  Participants in the Plan pay no brokerage
  commissions or other expenses in connection with the purchase of Common Stock
  under the Plan.

        The Common Stock purchased for participants under the plan may be
  purchased from the Corporation out of its authorized but unissued or treasury
  shares or on the open market.  The purchase price to Plan participants as of
  any dividend payment date will be the weighted average price of all shares
  purchased for the Plan for that date.  The price of shares purchased from the
  Corporation will be the average of the high and low reported NASDAQ sales
  prices for the Common Stock on the date of purchase.

           This Prospectus should be retained for future reference.
 
- - --------------------------------------------------------------------------------
                  THESE SECURITIES HAVE NOT BEEN APPROVED OR
                  DISAPPROVED BY THE SECURITIES AND EXCHANGE
                   COMMISSION NOR HAS THE COMMISSION PASSED
                     UPON THE ACCURACY OR ADEQUACY OF THIS
                    PROSPECTUS.  ANY REPRESENTATION TO THE
                        CONTRARY IS A CRIMINAL OFFENSE.

- - --------------------------------------------------------------------------------
                 The date of this Prospectus is March 31, 1994
- - --------------------------------------------------------------------------------


                             AVAILABLE INFORMATION

        The Corporation is subject to the informational requirements of the
  Securities Exchange Act of 1934 (the "Exchange Act") and in accordance
  therewith files reports, proxy statements and other information with the
  Securities and Exchange Commission.  Such reports, proxy statements and other
  information can be inspected and copied at the public reference facilities
  maintained by the SEC at Room 1024, 450 Fifth Street, N.W., Washington, D.C.;
  Suite 1400, 500 West Madison Street, Chicago, Illinois; and Room 1228, 75 Park
  Place, New York, New York.  Copies of such material can also be obtained at
  prescribed rates by mail addressed to the SEC, Public Reference Section, 450
  Fifth Street, N.W., Washington, D.C. 20549.  The Common Stock is quoted on the
  NASDAQ National Market System, and such reports, proxy statements and other
  information can also be inspected at the offices of NASDAQ Operations, 1735 K
  Street, N.W., Washington, D.C.

        This Prospectus incorporates by reference certain documents which are
  not presented herein or delivered herewith.  See "Incorporation of Certain
  Documents by Reference." Copies of such documents may be obtained without
  charge upon written or oral request to Keystone Financial, Inc., P.O. Box
  3660, Harrisburg, Pennsylvania 17105-3660, Attention: Corporate Secretary
  (telephone: 717-233-1555).
<PAGE>
 
                                   THE PLAN

        The following questions and answers constitute the Corporation's
  Dividend Reinvestment Plan (the "Plan").


  Purposes and Advantages

  1.    What are the purposes of the Plan?

        The purposes of the Plan are to provide holders of record of the
  Corporation's Common Stock with a simple and convenient method of investing in
  shares of Common Stock.

  2.    How may shareholders purchase Common Stock under the Plan?

        Holders of record of the Corporation's Common Stock may (1) have all
  cash dividends on shares registered in their names automatically reinvested in
  additional shares of Common Stock, (2) continue to receive cash dividends on
  shares registered in their names and purchase Common Stock by making optional
  cash payments of not less than $100 per payment nor more than $5,000 per
  dividend payment date or (3) invest both cash dividends and optional cash
  payments.

  3.    What are the advantages of the Plan?

        Participants in the Plan receive full investment of their dividends and
  optional cash payments because they are not required to pay brokerage
  commissions or other expenses in connection with purchases of Common Stock
  under the Plan and because the Plan permits fractional shares, as well as
  whole shares, of Common Stock to be purchased.  In addition, dividends on all
  whole and fractional shares credited to participants' accounts are
  automatically reinvested in additional whole or fractional shares of Common
  Stock.  Participants also avoid the necessity for safekeeping certificates
  representing the shares credited to their accounts and thus are protected
  against loss, theft or destruction of such certificates.  A regular statement
  for each account provides a participant with a record of each transaction.


  Administration

  4.    Who administers the Plan?

        American Stock Transfer & Trust Company, as Agent for Plan participants,
  administers the Plan, keeps records, sends statements of account to
  participants and performs other duties relating to the Plan.  All costs of
  administering the Plan are paid by the Corporation.  Common Stock purchased
  under the Plan is issued in the name of the Agent or its nominee, as agent for
  the participants in the Plan.

        The following address may be used to obtain information about the Plan:

                    American Stock Transfer & Trust Company
                       Attention: Dividend Reinvestment
                                40 Wall Street
                              New York, NY 10005

  If you are already a Plan participant, be sure to mention your account
  number(s) in any correspondence.

<PAGE>
 
  Eligibility

  5.    Who is eligible to become a participant?

        Any holder of record of Common Stock who has reached the age of majority
  in his or her state of residence is eligible to become a participant in the
  Plan.  However, any holder of record who elects to participate in the dividend
  reinvestment feature of the Plan must do so with respect to all shares of
  Common Stock (including shares subsequently acquired) registered in the
  participant's name.  Beneficial owners of Common Stock registered in a name
  other than their own, such as that of a broker, bank nominee or trustee, must
  first become holders of record of such shares (by having a stock certificate
  issued in their own name) in order to participate directly in their own names.


  Participation by Shareholders

  6.    How does an eligible shareholder become a participant?

        A holder of record of Common Stock may elect to become a participant in
  the Plan at any time.  If you wish to become a participant, all you need to do
  is complete an Authorization Form and mail it to American Stock Transfer &
  Trust Company, Attention: Dividend Reinvestment, 40 Wall Street, New York, NY
  10005.  Authorization Forms may be obtained by writing to the same address.

  7.    What does the Authorization Form provide?

        By signing an Authorization Form for an account a shareholder may become
  a participant and by checking the appropriate box on the Authorization Form
  the shareholder may choose among the following investment options for that
  account:

        --    To reinvest automatically all cash dividends on all Common Stock
              registered in the participant's name

        --    To invest only optional cash payments of not less than $100 each
              up to a total of $5,000 per dividend payment date (noncumulative 
              from quarter to quarter), to be applied to the purchase of 
              Common Stock.

        A participant may select either the dividend reinvestment option or the
  optional cash purchase option.  A participant selecting the dividend
  reinvestment option may make optional cash payments.  A participant may change
  his or her election by completing and signing a new Authorization Form and
  returning it to the Agent.  The answer to Question 6 tells how to obtain an
  Authorization Form.  Any change of election concerning the reinvestment of
  dividends must be received by the Agent at least five business days prior to
  the record date for a dividend payment date (see Question 8) in order for the
  change to become effective with that dividend.  If a participant signs and
  returns an Authorization Form without checking the desired option, the
  participant will be deemed to have selected the first option listed above.

        Regardless of which method of participation is selected, all cash
  dividends paid on whole or fractional shares previously credited to a
  participant's Plan account will be reinvested automatically.

<PAGE>
 
  8.    When will dividends be reinvested?

        Dividends will be reinvested as of each dividend payment date.
  Historically, dividend payment dates for Common Stock have been January 20,
  April 20, July 20 and October 20.  However, the existence of the Plan does not
  constitute any assurance that dividends will be paid in the future or, if
  paid, that they will be paid on such dates.

        If the Authorization Form is received by the Agent at least five
  business days prior to the record date for a dividend payment date, the
  dividend paid on that dividend payment date will be reinvested.  If the
  Authorization Form is received less than five business days prior to the
  record date for a dividend, that dividend will be paid in cash, and
  participation in the Plan for the reinvestment of dividends will not commence
  until the next succeeding dividend payment date.


  Optional Cash Payments

  9.    Who is eligible to make optional cash payments?

        Shareholders who have submitted a signed Authorization Form are eligible
  to make optional cash payments, whether or not they have authorized the
  reinvestment of dividends.

  10.   When may optional cash payments be made and when will they be invested?

        Optional cash payments will be invested as of each dividend payment date
  (normally January 20, April 20, July 20 and October 20).  For an optional cash
  payment to be invested on a dividend payment date, the funds must be received
  at the Agent's office not earlier than 30 days prior to the dividend payment
  date nor later than the close of business on the last business day prior to
  the dividend payment date in question.  Any optional cash payment received by
  the Agent more than 30 days prior to a dividend payment date or after the
  close of business on the day prior to a dividend payment date will be returned
  to the participant.

        No interest is paid by the Corporation or the Agent on optional cash
  payments.  It is therefore suggested that any optional cash payment which a
  participant wishes to make be sent so as to arrive shortly before a dividend
  payment date.

  11.   How are optional cash payments made?

        A new participant may make an optional cash payment when enrolling in
  the Plan by sending the Agent a check or money order, payable to American
  Stock Transfer & Trust Company, for not less than $100 nor more than $5,000,
  with a completed Authorization Form.

        Once a participant's account has been enrolled in the Plan and the
  initial investment is made, whether of dividends or optional cash, an optional
  cash payment form will be attached to each statement of account sent to the
  participant.  Any check or money order for an optional cash payment must be
  made payable to American Stock Transfer & Trust Company and should be
  accompanied by a properly completed optional cash payment form.  Checks and
  forms should be mailed to American Stock Transfer & Trust Company, Attention:
  Dividend Reinvestment, 40 Wall Street, New York, NY 10005.

<PAGE>
 
        Optional cash payments must be in United States dollars and may not be
  less than $100 per payment nor more than $5,000 in the aggregate for any
  dividend payment date (noncumulative from quarter to quarter).  The same
  amount need not be sent each time, and there is no obligation to make an
  optional cash payment in any quarter.  Do not send cash.

        Optional cash payments can be refunded if a written request is received
  by the Agent at the above address at least two business days prior to the
  dividend payment date.


  Purchases

  12.   What is the source of the Common Stock purchased under the Plan?

        Shares of Common Stock purchased for participant's accounts under the
  Plan may be purchased by the Agent either (1) from the Corporation out of its
  authorized but unissued shares of treasury shares or (2) on the open market.

        The purchase price of any shares of Common Stock purchased from the
  Corporation as of any dividend payment date will be the average of the
  reported NASDAQ high and low sales prices for Common Stock on such date.  If a
  dividend payment date falls on a day on which Common Stock is not traded, the
  purchase price of shares purchased from the Corporation will be determined by
  averaging the averages of the reported NASDAQ high and low sales prices for
  Common Stock on the trading dates next preceding and next following such
  dividend payment date.  The proceeds of any sales of Common Stock to the Plan
  by the Corporation may be used by the Corporation for funding for cashflow
  requirements of the holding company and other corporate investment
  opportunities and for general corporate purposes.

        Purchases by the Agent of Common Stock on the open market will be made
  at then current market prices, may be made on any securities exchange where
  the Corporation's Common Stock is then traded, in the over-the-counter market
  or in negotiated transactions and may be on such terms as to price, delivery
  and otherwise as the Agent or the broker selected by the Agent for such
  purpose may determine.

  13.   When will Common Stock be purchased for participants' accounts?

        On each dividend payment date, or the first business day thereafter, the
  Corporation will (1) issue to the Agent any shares of Common Stock to be
  purchased from the Corporation as of such dividend payment date and/or (2) pay
  over to the Agent all dividends to be invested under the Plan in excess of the
  purchase price of any shares of Common Stock purchased from the Corporation.
  The Agent will apply any such dividends received and any optional cash
  payments to be invested as of that dividend payment date and not applied to
  the purchase of Common Stock from the Corporation to the purchase of Common
  Stock on the open market for the accounts of Plan participants.

        Shares to be purchased by the Agent on the open market will be purchased
  by the Agent as promptly as practicable, consis-

<PAGE>
 
  tent with the provisions of any applicable securities laws and market
  conditions, and in no event will dividends be invested more than 30 days or
  optional cash payments more than 45 days after receipt by the Agent except
  where necessary to comply with applicable laws and regulations.  The exact
  timing of open market purchases, including determining the number of shares,
  if any, to be purchased on any day or at any time of that day, the prices paid
  for such shares, the markets on which such purchases are made and the persons
  (including brokers and dealers) from or through which such purchases are made
  shall be determined by the Agent or the broker selected by it for that
  purpose.  The Agent may purchase Common Stock in advance of a dividend payment
  date for settlement on or after such date.  No interest will be paid on funds
  held by the Agent pending investment.

  14.   What is the price of Common Stock purchased by participants under the
        Plan?

        The purchase price of shares of Common Stock purchased for Plan
  participants as of any dividend payment date will be the weighted average
  price of all shares of Common Stock purchased by the Agent for the Plan for
  that date, whether from the Corporation or on the open market.  All brokerage
  commissions or similar charges incurred by the Agent in connection with the
  purchase of Common Stock on the open market will be paid by the Corporation.

  15.   How many shares of Common Stock will be purchased for a participant?

        The number of shares to be purchased for a participant's account as of
  any dividend payment date will be equal to the total dollar amount to be
  invested for the participant divided by the applicable purchase price,
  computed to the fourth decimal place.  For a participant who has elected to
  reinvest dividends on Common Stock registered in the participant's name, the
  total dollar amount to be invested as of any dividend payment date will be the
  sum of (1) the dividend on all certificate shares registered in the
  participant's own name, (2) any optional cash payments to be invested as of
  that dividend payment date (see Question 10) and (3) the dividend on all
  shares of Common Stock (including fractional shares) previously credited to
  the participant's Plan account.  For a participant who has elected to invest
  only optional cash payments, the total dollar amount to be invested as of any
  dividend payment date will be the sum of (1) any optional cash payments to be
  invested as of that dividend payment date (see Question 10) and (2) the
  dividend on all shares of Common Stock (including fractional shares)
  previously credited to the participant's Plan account.

        The amount to be invested for a participant residing in the United
  States will be reduced by any amount the Corporation is required to deduct as
  a backup withholding in respect of the dividend received, or considered to be
  received, by such


<PAGE>
 
  participant.  The amount to be invested for a foreign participant whose
  dividends are subject to federal tax withholding will be reduced by the tax
  required to be withheld in respect of the dividend received, or considered to
  be received, by the foreign participant.


  Reports to Participants

  16.   What reports are sent to participants in the Plan?

        After an investment is made for a participant's account, whether by
  reinvestment of dividends or by optional cash payment, the participant will be
  sent a statement which will provide a record of the cost of the shares of
  Common Stock purchased for that account, the date on which the shares were
  purchased and the number of shares of Common Stock in that account.  These
  statements should be retained for income tax purposes.  In addition, each
  participant will be sent the same communications sent to every holder of
  Common Stock, including the Corporation's Quarterly Reports, Annual Report,
  Notice of Annual Meeting and Proxy Statement and income tax information for
  reporting dividends paid.


  Stock Certificates

  17.   Are certificates issued to participants for shares of Common Stock
        purchased under the Plan?

        Shares of Common Stock purchased under the Plan are registered in the
  name of the Agent or its nominee, as agent for the participants in the Plan,
  and certificates for such shares are not delivered to participants unless
  requested.  The number of shares of Common Stock credited to an account under
  the Plan is shown on the participant's statement.  Participants are thus
  protected against loss, theft or destruction of stock certificates.

        A certificate for any number of whole shares of Common Stock credited to
  a participant's Plan account will be issued to the participant upon written
  request to the Agent.  Such requests will be handled by the Agent, normally
  within two weeks, at no charge to the participant.  Any remaining whole shares
  and fraction of a share will continue to be credited to the participant's
  account.

        Shares of Common Stock while credited to the account of a participant
  under the Plan may not be pledged, sold or otherwise transferred.  A
  participant who wishes to pledge, sell or transfer such shares must request
  that a certificate for such shares first be issued in the participant's name.

        A certificate for a fraction of a share will not be issued under any
  circumstances.

  18.   What is the effect on a participant's Plan account if a participant
        requests a certificate for whole shares of Common Stock held in the
        account?

        If a participant requests delivery of a certificate for whole shares of
  Common Stock held in the participant's account, any remaining whole shares and
  fraction of a share will continue to be credited to the participant's account,
  and dividends on such shares will continue to be reinvested under the Plan.
  In addition, if a participant maintains an account for reinvestment

<PAGE>
 
  of dividends, all dividends on the shares of Common Stock for which a
  certificate is requested would continue to be reinvested under the Plan so
  long as such shares remain registered in the participant's name.  If the
  participant maintains a Plan account only for optional cash payments,
  dividends on shares of Common Stock for which a certificate is requested would
  no longer be reinvested under the Plan unless and until the participant
  submits an Authorization Form to authorize reinvestment of dividends on Common
  Stock registered in the participant's name (see Questions 6 and 8).

  19.   May Common Stock held in certificate form be deposited in a
        participant's Plan account?

        Yes.  Common Stock certificates registered in a participant's name may
  be surrendered to the Agent for deposit to the participant's Plan account.
  This procedure enables participants to avoid the necessity of safekeeping
  certificates.  The participant should contact the Agent (see Question 4) for
  the proper procedure to deposit certificates.

        Common Stock certificates may be deposited in a participant's Plan
  account whether or not the participant has previously authorized reinvestment
  of dividends on Common Stock registered in the participant's name.  However,
  as with all other shares held in the participant's Plan account, all dividends
  on any shares deposited will automatically be reinvested.


  Withdrawal from the Plan

  20.   May a participant withdraw from the Plan?

        Yes.  The Plan is entirely voluntary, and a participant may terminate an
  account at any time by providing written notice instructing the Agent to
  terminate the account.

  21.   What happens when a participant terminates an account?

        If a participant's notice of termination is received by the Agent at
  least five business days prior to the record date for the next dividend
  payment date, reinvestment of dividends will cease as of the date notice of
  termination is received by the Agent.  If the notice of termination is
  received less than five business days prior to the record date for a dividend
  payment date, the termination will not become effective until after the
  investment of any dividends to be invested as of that date.  Optional cash
  payments can be refunded if the notice of termination is received by the Agent
  at least two business days prior to the next dividend payment date.

        When terminating an account, the participant may request that a stock
  certificate be issued for all whole shares held in the account.  As soon as
  practicable after notice of termination is received, the Agent will send to
  the participant (1) a certificate for all whole shares of Common Stock held in
  the account and (2) a check representing any uninvested optional cash payments
  remaining in the account and the value of any fractional share held in the
  account.  After an account is terminated, all dividends for the terminated
  account will be paid to the shareholder unless the shareholder re-elects to
  participate in the Plan.

<PAGE>
 
        When terminating an account, the participant may request that all
  shares, both full and fractional, credited to the Plan account be sold or that
  certain of the shares be sold and a certificate be issued for the remaining
  shares (see Question 23).

  22.   When may a shareholder re-elect to participate in the Plan?

        Generally, a shareholder of record may re-elect to participate at any
  time.  However, the Agent reserves the right to reject any Authorization Form
  on the grounds of excessive joining and withdrawing.  Such reservation is
  intended to minimize unnecessary administrative expense and to encourage use
  of the Plan as a long-term shareholder investment service.


  Sale of Shares

  23.   May a participant request that shares held in a Plan account be sold?

        Yes.  A participant may request that all or any part of the shares held
  in a Plan account be sold either when an account is being terminated (see
  Question 21) or without terminating the account.  However, a fractional share
  will not be sold unless the entire fractional share held in the account is
  sold.  If all shares (including any fractional share) held in a Plan account
  are sold, the account will automatically be terminated, and the participant
  will have to complete and file a new Authorization Form (see Questions 6
  through 8) in order to again participate in the Plan.

        Within seven days after receipt of a participant's written request to
  sell shares held in a Plan account, the Agent will place a sell order through
  a broker or dealer designated by the Agent.  The participant will receive the
  proceeds of the sale less any brokerage commission, transfer tax or other fees
  incurred by the Agent allocable to the sale of such shares.

  24.   What happens when a participant sells or transfers all the shares of
        Stock registered in the participant's name?

        Once a shareholder becomes a participant in the Plan, the shareholder
  may remain a participant even if the participant thereafter disposes of all
  Common Stock registered in the participant's name.  If a participant disposes
  of all Common Stock registered in the participant's name, the participant may
  continue to make optional cash payments, and the Agent will continue to
  reinvest the dividends on the shares of Common Stock credited to the
  participant's account under the Plan unless the participant notifies the Agent
  that he or she wishes to terminate the account.


  Other Information

  25.   What happens if the Corporation issues a stock dividend or declares a
        stock split?

        In the event of a stock split or a stock dividend payable in Common
  Stock, the Agent will credit to the participant's Plan

<PAGE>
 
  account the applicable number of whole and/or fractional shares of Common
  Stock based both on the number of shares of Common Stock held in the
  participant's Plan account and the number of shares of Common Stock registered
  in the participant's own name as of the record date for the stock dividend or
  split.

  26.   What happens if the Corporation has a rights offering?

        If the Corporation has a rights offering in which separately tradable
  and exercisable rights are issued to registered holders of Common Stock
  (including the rights certificates issuable on the Distribution Date under the
  Corporation's Shareholder Rights Plan), the rights attributable to whole
  shares of Common Stock held in a participant's Plan account will be
  transferred to the Plan participant as promptly as practicable after the
  rights are issued.  Rights attributable to fractional shares will be sold, and
  the proceeds will be treated as an optional cash payment.

        Rights attributable to shares of Common Stock registered in the
  participant's own name will be treated in the same manner as rights
  attributable to the shares of Common Stock of nonparticipating shareholders.

  27.   How are a participant's shares of Common Stock voted at shareholder
        meetings?

        Shares of Common Stock credited to the account of a participant under
  the Plan are voted in the same manner as shares of Common Stock registered in
  a participant's own name.  Participants will receive proxy materials from the
  Corporation for each shareholder meeting, including a proxy statement and a
  form of proxy covering all whole and fractional shares of Common Stock
  credited to the participant's Plan account and all shares of Common Stock
  registered in the participant's own name as of the record date for the
  meeting.  Shares of Common Stock credited to a participant's Plan account may
  also be voted in person at the meeting in the same manner as shares of Common
  Stock registered in the participant's own name.

        Since Pennsylvania law grants voting rights to the holder of record of
  shares of Common Stock, direct voting by participants of the shares of Common
  Stock held in their Plan accounts will be authorized by means of a proxy filed
  by the Agent as agent for the Plan participants.

  28.   What is the responsibility of the Corporation and the Agent under the
        Plan?

        The Corporation and the Agent, in administering the Plan, are not liable
  for any act done in good faith or for any good faith omission to act,
  including, without limitation, any claim of liability arising out of failure
  to terminate a participant's account upon such participant's death prior to
  receipt by the Agent of notice in writing of such death, with respect to the
  prices and times at which shares of Common Stock are purchased or sold for a
  participant, or with respect to any fluctuation in market value before or
  after any purchase or sale of shares.

<PAGE>
 
        All notices from the Agent to a participant will be addressed to the
  participant's last known address.  Participants should notify the Agent
  promptly in writing of any change of address.

        The Agent may resign as administrator of the Plan at any time, in which
  case the Corporation shall appoint a successor administrator.  In addition,
  the Corporation may replace the Agent with a successor administrator at any
  time.

  29.   May the Plan be amended, suspended or terminated?

        While the Corporation expects to continue the Plan indefinitely, the
  Corporation may amend, suspend or terminate the Plan at any time.  To the
  extent practicable, any such amendment, suspension or termination will be
  announced to participants at least 30 days prior to its effective date, and
  any amendment will be deemed to be accepted by participants who do not
  withdraw prior to the effectiveness of the amendment.

  30.   What happens if the Plan is terminated

        If the Plan is terminated, each participant will receive (1) a
  certificate for all whole shares of Common Stock held in the participant's
  account and (2) a check representing the value of any fractional share held in
  the participant's account and any uninvested optional cash payment held in the
  account.

  31.   Who interprets and regulates the Plan?

        The Corporation is authorized to issue such interpretations, adopt such
  regulations and take such other action as may be reasonably designed to
  effectuate the Plan.  Any action to effectuate the Plan taken by the
  Corporation or the Agent in the good faith exercise of its judgment will be
  binding on participants.

  32.   Who bears the risk of market price fluctuations in the Corporation's
        Common Stock?

        In this regard, a participant's investment, both in shares held in the
  Plan and in shares registered in the participant's own name, is no different
  from that of nonparticipating shareholders.  The participant bears the risk of
  loss and has the opportunity for gain from market price changes with respect
  to all such shares.

                        FEDERAL INCOME TAX CONSEQUENCES

        Participants should consult their personal tax advisors with specific
  reference to their own tax situations and potential changes in the applicable
  law as to all Federal, state, local, foreign and other tax matters in
  connection with the reinvestment of dividends and purchases of Common Stock
  under the Plan, the participant's tax basis and holding period for Common
  Stock acquired under the Plan and the character, amount and tax treatment of
  any gain or loss realized on the disposition of Common Stock.  The following
  is only a brief summary of some of the principal Federal income tax
  considerations applicable to the Plan.

        In the case of shares of Common Stock purchased by the Plan from the
  Corporation, participants will be treated for Federal income tax purposes as
  having received a dividend

<PAGE>
 
  equal to the full amount of the cash dividends payable on both the shares
  registered in the participant's own name and the shares held in the
  participant's Plan account, even though the amount of dividends reinvested is
  not actually received in cash but instead is applied to the purchase of Common
  Stock for the participant's Plan account.  In the case of shares of Common
  Stock purchased by the Plan in open-market transactions, the amount of
  dividends received by a participant will include the full amount of the cash
  dividends payable on both the shares registered in the participant's own name
  and the shares held in the participant's Plan account and a pro-rata share of
  the brokerage commissions paid by the Corporation in connection with the
  Agent's purchase of the Common Stock on behalf of the participant.

        A participant who makes an optional cash payment to the Plan is not
  treated for Federal income tax purposes as receiving income by virtue of the
  purchase of Common Stock with the optional cash payment, except that a
  participant who makes an optional cash payment to the Plan will recognize
  dividend income equal to a pro-rata share of brokerage commissions paid by the
  Corporation on behalf of the participant if the Common Stock is acquired by
  the Agent in an open-market transaction.

        Each statement of account (see Question 16) will show the price per
  share to the participant of Common Stock purchased with reinvested dividends
  and/or optional cash payments.  That price plus any brokerage commissions paid
  by the Corporation (also shown on the statement) is the tax basis to the
  participant of Common Stock acquired under the Plan.  The statement of account
  also will show the date on which Common Stock purchased under the Plan was
  credited to the participant's account.  A participant's holding period for
  Common Stock purchased under the Plan generally will begin on the date
  following the date on which Common Stock is credited to the participant's
  account.

        Information forms (Forms 1099-DIV) mailed to a Plan participant each
  year by the Corporation will set forth the taxable dividends reportable for
  Federal income tax purposes on Common Stock registered in a participant's own
  name and on Common Stock credited to the participant's Plan account, including
  any dividends reinvested under the Plan and brokerage commissions where
  applicable.  These dividends must be reported on the participant's Federal
  income tax return.  Dividends received by participants which are corporations
  may be eligible for a 70% dividends received deduction if certain requirements
  are satisfied.  Corporate participants are encouraged to contact their tax
  advisors regarding their specific situations.

        Under certain circumstances, all or part of a dividend on the Common
  Stock may not be taxable as a dividend for Federal income tax purposes but may
  be determined to represent a return of capital to the shareholder.  The amount
  of such a return of capital would first reduce the tax basis of the Common
  Stock to which the dividend is attributable to the extent of that tax basis,
  and the excess, if any, would be treated as a gain from the disposition of
  such Common Stock.  The Corporation does not currently anticipate that any
  dividends will represent a

<PAGE>
 
  return of capital to a shareholder, but if all or part of a dividend should be
  treated as a return of capital, the information forms (Forms 1099-DIV)
  furnished to shareholders will show the portion of the dividend determined by
  the Corporation to constitute a return of capital.

        In general, any dividend reinvested under the Plan is not subject to
  Federal income tax withholding.  The Corporation or the Agent may be required,
  however, to deduct as "backup withholding" 31 percent of all dividends paid to
  any shareholder, regardless of whether such dividends are reinvested pursuant
  to the Plan.  Similarly, the Agent may be required to deduct backup
  withholding from all proceeds from sales of shares held in a Plan account.  A
  participant is subject to backup withholding if: (1) the participant has
  failed to properly furnish the Corporation and the Agent with his or her
  correct tax identification number ("TIN"), (2) the Internal Revenue Service or
  a broker notifies the Corporation or the Agent that the TIN furnished by the
  participant is incorrect, (3) the Internal Revenue Service or a broker
  notifies the Corporation or the Agent that backup withholding should be
  commenced because the participant failed to report properly dividends paid to
  him or her or (4) when required to do so, the participant fails to certify,
  under penalties of perjury, that the participant is not subject to backup
  withholding.  Brokerage commissions which are considered dividends to a
  participant will not be subject to backup withholding.  Backup withholding
  amounts will be withheld from dividends before such dividends are reinvested
  under the Plan.  Therefore, dividends to be reinvested under the Plan by
  participants who are subject to backup withholding will be reduced by the
  backup withholding amount.

        A participant will not recognize any taxable income upon receipt of a
  certificate for whole shares of Common Stock credited to the participant's
  Plan account, whether upon request for such a certificate, upon the
  participant's termination of a Plan account or upon termination of the Plan.
  A participant may, however, recognize a gain or loss upon receipt of a cash
  payment for a fractional share credited to a Plan account (see Question 21) or
  when the shares held in that account are sold at the request of the
  participant (see Question 23).  A gain or loss may also be recognized upon a
  participant's disposition of Common Stock received from the Plan.  The amount
  of any such gain or loss will be the difference between the amount received
  for the whole or fractional shares and the tax basis of the shares.
  Generally, gain or loss recognized on the disposition of Common Stock acquired
  under the Plan will be treated for Federal income tax purposes as a capital
  gain or loss.

<PAGE>
 
                      INCORPORATION OF CERTAIN DOCUMENTS
                                 BY REFERENCE

        As of any time on or after the date of this Prospectus the following
  documents filed by the Corporation with the Securities and Exchange Commission
  pursuant to the Exchange Act are incorporated in this Prospectus by reference:

        1.    The latest Annual Report on Form 10-K filed by the Corporation 
              pursuant to Section 13 of the Exchange Act;

        2.    All other reports filed by the Corporation pursuant to Section 
              13 or 15(d) of the Exchange Act since the end of the fiscal year 
              covered by the Annual Report on Form 10-K referred to above; and

        3.    The description of the Common Stock which is contained in the
              Corporation's Current Report on Form 8-K dated July 31, 1992, 
              including any amendment or report filed for the purpose of 
              updating such description.


        All documents filed by the Corporation pursuant to Section 13(a), 13(c),
  14 or 15(d) of the Exchange Act on or after the date of this Prospectus and
  prior to the termination of the offering of Common Stock through the Plan
  shall be deemed to be incorporated by reference in this Prospectus and to be a
  part hereof from the date of filing of such documents.  In addition, any other
  final prospectus filed by the Corporation after the date hereof under the
  Securities Act of 1933 shall be deemed to be incorporated by reference in this
  Prospectus if it contains (i) pro forma financial information required by Rule
  3-05 and Article 11 of SEC Regulation S-X, (ii) restated financial statements
  required by SEC Regulation S-X or (iii) any financial information required
  because of a material disposition of assets outside the normal course of
  business.

        A copy of any or all of the documents referred to above which have been
  incorporated by reference in this Prospectus (not including exhibits to such
  documents unless such exhibits are specifically incorporated by reference into
  such documents) may be obtained by following the instructions under "Available
  Information" above.

<PAGE>
 
                                    EXPERTS

        The restated consolidated financial statements of the Corporation for
  the three years ended December 31, 1993 incorporated by reference to the
  Corporation's Current Report on Form 8-K/A dated March 24, 1994 have been
  audited by Ernst & Young, independent auditors, as stated in their report
  included therein and incorporated herein by reference.  Such financial
  statements are, and audited financial statements to be included in
  subsequently filed documents will be, incorporated herein in reliance upon the
  reports of Ernst & Young pertaining to such financial statements (to the
  extent covered by consents filed with the SEC), given upon the authority of
  such firm as experts in accounting and auditing.


                                 LEGAL OPINION

        The validity of the shares of Common Stock to which this Prospectus
  relates has been passed upon for the Corporation by Reed Smith Shaw & McClay,
  Mellon Square, 435 Sixth Avenue, Pittsburgh, Pennsylvania 15219.



        No person has been authorized to give any information or to make any
  representation other than as contained in this Prospectus in connection with
  the offer contained herein, and, if given or made, such information or
  representation must not be relied upon.  Neither the delivery of this
  Prospectus nor any sale hereunder shall under any circumstances imply that
  there has been no change in the affairs of the Corporation since the date
  hereof.  This Prospectus is not an offering of securities in any state in
  which such an offering would be unauthorized.


                                KEYSTONE
                                FINANCIAL [LOGO]

                                  P.O. Box 1653
                                  Harrisburg, PA  17105-1653
                                  717/233-1555

<PAGE>

 
                                    PART II

                    INFORMATION NOT REQUIRED IN PROSPECTUS

  Item 14.  Other Expenses of Issuance and Distribution.

        The following is an estimate of expenses to be incurred in connection
  with the issuance and distribution of the Common Shares:

<TABLE>
<CAPTION>
 
<S>                                                            <C>
        Securities and Exchange Commission registration fee..  $ 3,401
        Printing, postage and mailing costs..................    5,000
        Accounting fees and expenses.........................    4,650
        Legal fees and expenses..............................    3,500
        Plan Agent's fees....................................   17,000
        Miscellaneous........................................    1,449
                                                                ------

             Total...........................................  $35,000
                                                                ======

</TABLE>

  Item 15.  Indemnification of Directors and Officers.


        1.  Pennsylvania Business Corporation Law.  Sections 1741 and 1742 of
  the Pennsylvania Business Corporation Law (the "BCL") provide that a business
  corporation shall have the power to indemnify any person who was or is a
  party, or is threatened to be made a party, to any proceeding, whether civil,
  criminal, administrative or investigative, by reason of the fact that such
  person is or was a director, officer, employee or agent of the corporation, or
  is or was serving at the request of the corporation as a director, officer,
  employee or agent of another corporation or other enterprise, against expenses
  (including attorneys' fees), judgments, fines and amounts paid in settlement
  actually and reasonably incurred by such person in connection with such
  proceeding, if such person acted in good faith and in a manner he reasonably
  believed to be in, or not opposed to, the best interests of the corporation,
  and, with respect to any criminal proceeding, had no reasonable cause to
  believe his conduct was unlawful.  In the case of an action by or in the right
  of the corporation, such indemnification is limited to expenses (including
  attorneys' fees) actually and reasonably incurred by such person in connection
  with the defense or settlement of such action, except that no indemnification
  shall be made in respect of any claim, issue or matter as to which such person
  has been adjudged to be liable to the corporation unless, and only to the
  extent that, a court determines upon application that, despite the
  adjudication of liability but in view of all the circumstances, such person is
  fairly and reasonably entitled to indemnity for the expenses that the court
  deems proper.

        BCL Section 1744 provides that, unless ordered by a court, any
  indemnification referred to above shall be made by the corporation only as
  authorized in the specific case upon a determination that indemnification is
  proper in the circumstances because the indemnitee has met the applicable
  standard of conduct.  Such determination shall be made:

              (1)  by the Board of Directors by a majority vote of a quorum
        consisting of directors who were not parties to the proceeding; or

              (2)  if such a quorum is not obtainable, or if obtainable and a
        majority vote of a quorum of disinterested directors so directs, by
        independent legal counsel in a written opinion; or

              (3)  by the shareholders.

        Notwithstanding the above, BCL Section 1743 provides that to the extent
  that a director, officer, employee or agent of a business corporation is
  successful on the merits or otherwise in defense of any proceeding referred to

                                      II-1
<PAGE>

 
  above, or in defense of any claim, issue or matter therein, such person shall
  be indemnified against expenses (including attorneys' fees) actually and
  reasonably incurred by such person in connection therewith.

        BCL Section 1745 provides that expenses (including attorneys' fees)
  incurred by an officer, director, employee or agent of a business corporation
  in defending any proceeding may be paid by the corporation in advance of the
  final disposition of the proceeding upon receipt of an undertaking to repay
  the amount advanced if it is ultimately determined that the indemnitee is not
  entitled to be indemnified by the corporation.

        BCL Section 1746 provides that the indemnification and advancement of
  expenses provided by, or granted pursuant to, the foregoing provisions is not
  exclusive of any other rights to which a person seeking indemnification may be
  entitled under any bylaw, agreement, vote of shareholders or directors or
  otherwise, and that indemnification may be granted under any bylaw, agreement,
  vote of shareholders or disinterested directors or otherwise for any action
  taken or any failure to take any action whether or not the corporation would
  have the power to indemnify the person under any other provision of law and
  whether or not the indemnified liability arises or arose from any action by or
  in the right of the corporation, provided, however, that no indemnification
  may be made in any case where the act or failure to act giving rise to the
  claim for indemnification is determined by a court to have constituted willful
  misconduct or recklessness.

        BCL Section 1747 permits a Pennsylvania business corporation to purchase
  and maintain insurance on behalf of any person who is or was a director,
  officer, employee or agent of the corporation, or is or was serving at the
  request of the corporation as a director, officer, employee or agent of
  another corporation or other enterprise, against any liability asserted
  against such person and incurred by him in any such capacity, or arising out
  of his status as such, whether or not the corporation would have the power to
  indemnify the person against such liability under the provisions described
  above.

        2.  Indemnification By-Law.  Section 8.01 of the registrant's By-Laws
  (the "Indemnification By-Law") was adopted by the shareholders at their Annual
  Meeting held on May 28, 1987 and became effective on that date.  Under the
  Indemnification By-Law, except as prohibited by law, every director and
  officer of the registrant is entitled as of right to be indemnified by the
  registrant against all expenses and liabilities incurred in connection with
  any actual or threatened claim or proceeding, whether civil, criminal,
  administrative, investigative or other, whether brought by or in the right of
  the registrant or otherwise, in which the director or officer may be involved
  in any manner, by reason of his being or having been a director or officer of
  the registrant or by reason of the fact that he is or was serving at the
  request of the registrant as a director, officer, employee, fiduciary or other
  representative of another corporation or other entity.  In an action brought
  by a director or officer against the registrant, the director or officer is
  only entitled to indemnification for expenses in certain circumstances.  Each
  director and officer is also entitled as of right to have his expenses in
  defending an action paid in advance by the registrant prior to final
  disposition of the action, subject to any obligation which may be imposed to
  reimburse the registrant in certain events.  The Indemnification By-Law
  establishes a procedure whereby a director or officer may bring an action
  against the registrant if a written claim for indemnification or advancement
  of expenses is not paid by the registrant in full within thirty days after the
  claim has been presented.  The director or officer is also entitled to
  advancement of expenses in this proceeding.  The only defense to an action to
  recover a claim for indemnification is that the indemnitee's conduct was such
  that under Pennsylvania law the registrant is prohibited from indemnifying the
  indemnitee.  The only defense to an action to recover payment of expenses in
  advance is failure by the indemnitee to make an undertaking to reimburse the
  registrant if such an undertaking is required.

        The Indemnification By-Law applies to every action, other than actions
  filed prior to January 27, 1987, except that it does not apply to the extent
  that Pennsylvania law does not permit its application to any breach or failure
  of performance of duty by a director or officer occurring prior to January 27,
  1987.  Any amendment or repeal of the Indemnification By-Law will operate
  prospectively only and will not affect any action taken, or failure to act, by
  a director or officer prior to the adoption of such amendment or repeal.

        3.  Director and Officer Liability Insurance.  The registrant maintains
  director and officer liability insurance covering its directors and officers
  with respect to liability which they may incur in connection with their

                                      II-2
<PAGE>

 
  serving as such, which liability could include liability under the Securities
  Act of 1933.  Under the insurance, the registrant is entitled to reimbursement
  for amounts as to which the directors and officers are indemnified under the
  Indemnification By-Law.  The insurance may also provide certain additional
  coverage for the directors and officers against certain liability even though
  such liability is not subject to indemnification under the Indemnification By-
  Law.

        4.  Indemnification Agreements.  At their Annual Meeting held on May 28,
  1987, the shareholders also approved a proposed form of Indemnification
  Agreement to be entered into between the registrant and each of its present
  and future directors and such other officers, employees and agents of the
  registrant and its subsidiaries as shall be designated from time to time by
  the Board of Directors.

        The form of agreement provides essentially the same rights to
  indemnification against liabilities and expenses as are provided in the
  Indemnification By-Law.  In addition, the form of agreement requires the
  registrant to either maintain the liability insurance coverage currently in
  effect for the benefit of the contractee or to hold the contractee harmless to
  the full extent of such coverage.

        Further, the form of agreement provides that if the full indemnification
  claimed by the contractee may not be paid by the registrant because prohibited
  by law and the registrant is jointly liable with the contractee as to the
  matter for which indemnification was sought (or would be so liable if the
  registrant were joined in such matter), the contractee has a right to
  contribution from the registrant for the amount of any expenses and
  liabilities incurred by the contractee as to such matter based on the relative
  benefits received by the registrant and the contractee from the transaction
  from which the liability arose and the relative fault of the registrant
  (including the registrant's other directors, officers, employees or agents)
  and the contractee in connection with the events which resulted in such
  expenses or liability, as well as any other relevant equitable considerations.

        Under the form of agreement, a contractee is entitled to the rights to
  indemnification for expenses and liability, advancement of expenses and
  contribution provided by the agreement notwithstanding any amendment or repeal
  of the Indemnification By-Law.  In addition, although a change in law
  restricting indemnification rights would automatically restrict the
  indemnification rights provided under the Indemnification By-Law, the form of
  agreement provides that a change in law restricting indemnification rights
  will not affect the rights of a contractee under the agreement unless the law
  so requires.


  Item 16.  Exhibits.

        An Exhibit Index, containing a list of all exhibits filed with this
  Registration Statement, is included on page II-8.


  Item 17.  Undertakings.

  (a)  Rule 415 offering.

       The undersigned registrant hereby undertakes:

            (1)  To file, during any period in which offers or sales are being
       made, a post-effective amendment to this registration statement:

                 (i)  To include any prospectus required by section 10(a)(3) of
            the Securities Act of 1933 (the "1933 Act");

                 (ii) To reflect in the prospectus any facts or events arising 
            after the effective date of the registration statement (or the 
            most recent post-effective amendment thereof) which, individually

                                      II-3
<PAGE>

 
  or in the aggregate, represent a fundamental change in the information set
  forth in the registration statement;

                 (iii)  To include any material information with respect to 
            the plan of distribution not previously disclosed in the 
            registration statement or any material change to such information 
            in the registration statement;

        Provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply
        if the information required to be included in a post-effective amendment
        by those paragraphs is contained in periodic reports filed with or
        furnished to the Securities and Exchange Commission by the registrant
        pursuant to section 13 or section 15(d) of the Securities Exchange Act
        of 1934 (the "1934 Act") that are incorporated by reference in the
        registration statement;

             (2)  That, for the purpose of determining any liability under the 
        1933 Act, each such post-effective amendment shall be deemed to be a new
        registration statement relating to the securities offered therein, and
        the offering of such securities at that time shall be deemed to be the
        initial bona fide offering thereof; and

             (3)  To remove from registration by means of a post-effective 
        amendment any of the securities being registered which remain unsold 
        at the termination of the offering.

    (b) Filings incorporating subsequent Exchange Act Documents by
        Reference.

       The undersigned registrant hereby undertakes that, for purposes of
  determining any liability under the 1933 Act, each filing of the registrant's
  annual report pursuant to section 13(a) or section 15(d) of the 1934 Act that
  is incorporated by reference in the registration statement shall be deemed to
  be a new registration statement relating to the securities offered herein, and
  the offering of such securities at that time shall be deemed to be the initial
  bona fide offering thereof.


       Insofar as indemnification for liabilities arising under the 1933 Act may
  be permitted to directors, officers and controlling persons of the registrant
  pursuant to the provisions described under Item 15 above, or otherwise, the
  registrant has been advised that in the opinion of the Securities and Exchange
  Commission such indemnification is against public policy as expressed in the
  1933 Act and is, therefore, unenforceable.  In the event that a claim for
  indemnification against such liabilities (other than the payment by the
  registrant of expenses incurred or paid by a director, officer or controlling
  person of the registrant in the successful defense of any action, suit or
  proceeding) is asserted by such director, officer or controlling person in
  connection with the securities being registered, the registrant will, unless
  in the opinion of its counsel the matter has been settled by controlling
  precedent, submit to a court of appropriate jurisdiction the question whether
  such indemnification by it is against public policy as expressed in the 1933
  Act and will be governed by the final adjudication of such issue.

                                      II-4
<PAGE>

 
                                  SIGNATURES

        Pursuant to the requirements of the Securities Act of 1933, the
  registrant certifies that it has reasonable grounds to believe that it meets
  all of the requirements for filing on Form S-3 and has duly caused this
  registration statement to be signed on its behalf by the undersigned,
  thereunto duly authorized, in Harrisburg, Pennsylvania, on the 28th day of
  March, 1996.

                                          KEYSTONE FINANCIAL, INC.


                                          By  /s/ Carl. L. Campbell
                                            -----------------------
                                            Carl L. Campbell, President
                                            and Chief Executive Officer


                               POWER OF ATTORNEY

        KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
  below constitutes and appoints Carl L. Campbell, Ben G. Rooke, George R. Barr,
  Jr. and Laura H. Williams, and each of them, his true and lawful attorneys-in-
  fact and agents, with full power of substitution and resubstitution, for him
  and in his name, place and stead, in any and all capacities, to sign any and
  all amendments (including post-effective amendments) to this registration
  statement, and to file the same, with all exhibits thereto, and other
  documents in connection therewith, with the Securities and Exchange
  Commission, granting unto said attorneys-in-fact and agents, and each of them,
  full power and authority to do and perform each and every act and thing
  requisite and necessary to be done, as fully to all intents and purposes as he
  might or could do in person, hereby ratifying and confirming all that said
  attorneys-in-fact and agents or any of them, or their or his substitutes, may
  lawfully do or cause to be done by virtue thereof.

        Pursuant to the requirements of the Securities Act of 1933, this
  registration statement has been signed by the following persons in the
  capacities and on the dates indicated.

         Signature                 Capacity                       Date
         ---------                 --------                       ----


   /s/ Carl L. Campbell    President, Chief Executive          March 28, 1996
- - -------------------------  Officer and Director
      Carl L. Campbell    


  /s/ Mark L. Pulaski      Senior Executive Vice President,    March 28, 1996
- - -------------------------  Chief Administrative Officer and
      Mark L. Pulaski      Chief Financial Officer
                                    

  /s/ Donald F. Holt       Senior Vice President, Controller   March 28, 1996
- - -------------------------  and Principal Accounting Officer
      Donald F. Holt    


/s/ A. Joseph Antanavage   Director                            March 28, 1996
- - -------------------------                                
    A. Joseph Antanavage


/s/ J. Glenn Beall, Jr.    Director                            March 28, 1996
- - -------------------------                                
    J. Glenn Beall, Jr.

                                      II-5
<PAGE>

       Signatures                  Capacity                       Date
       ----------                  --------                       ----

 
/s/ Paul I. Detwiler, Jr.   Director                           March 28, 1996
- - -------------------------                                
    Paul I. Detwiler, Jr.


/s/ Donald Devorris         Director                           March 28, 1996
- - -------------------------                                
    Donald Devorris


/s/ Richard W. Dewald       Director                           March 28, 1996
- - -------------------------                                
    Richard W. Dewald


/s/ Gerald E. Fields        Director                           March 28, 1996
- - -------------------------                                
    Gerald E. Field


/s/ William A. Gettig       Director                           March 28, 1996
- - -------------------------                                
    William A. Gettig


/s/ Walter W. Grant         Director                           March 28, 1996
- - -------------------------                                
    Walter W. Grant


                            Director                           March 28, 1996
- - -------------------------                                
    Philip C. Herr II


/s/ Uzal H. Martz, Jr.      Director                           March 28, 1996
- - -------------------------                                
    Uzal H. Martz, Jr.


/s/ Max A. Messenger        Director                           March 28, 1996
- - -------------------------                                
    Max A. Messenger


/s/ William L. Miller       Director                           March 28, 1996
- - -------------------------                                
    William L. Miller


/s/ Robert R. Mitchell      Director                           March 28, 1996
- - -------------------------                                
    Robert R. Mitchell


/s/ Don A. Rosini           Director                           March 28, 1996
- - -------------------------                                
    Don A. Rosini


/s/ F. Dale Schoeneman      Director                           March 28, 1996
- - -------------------------                                
    F. Dale Schoeneman

                                      II-6
<PAGE>

 
/s/ Ronald C. Unterberger   Director                           March 28, 1996
- - -------------------------                                
    Ronald C. Unterberger


/s/ G. William Ward         Director                           March 28, 1996
- - -------------------------                                
    G. William Ward

                                      II-7
<PAGE>
 
                                 EXHIBIT INDEX
                                 -------------

                   (Pursuant to Item 601 of Regulation S-K)
<TABLE>
<CAPTION>
                                                                 Page Number
                                                                 in Sequential
    Exhibit                                                      Numbering
      No.            Description and Method of Filing            System
    -------          --------------------------------            -------------
<S>           <C>                                                <C>
     4.1      Restated Articles of Incorporation of Keystone 
              Financial, Inc., as amended (filed as Exhibit 3.1 
              to the Annual Report on Form 10-K of Keystone
              Financial, Inc. for the year ended December 31, 
              1994 and incorporated herein by reference thereto).      NA

     4.2      By-Laws of Keystone Financial, Inc., as amended to 
              May 14, 1992 (filed as Exhibit 3.2 to the Annual 
              Report on Form 10-K of Keystone Financial, Inc.
              for the year ended December 31, 1992 and 
              incorporated herein by reference thereto).               NA

     4.3      Keystone Financial, Inc. Series A Junior 
              Participating Preferred Stock Rights Agreement 
              dated as of June 25, 1990 (filed as Exhibit 1 to 
              the Form 8-A Registration Statement of Keystone 
              Financial, Inc. dated January 25, 1990 and 
              incorporated herein by reference thereto).               NA

     4.4      Amendment No. 1 to Series A Junior Participating 
              Preferred Stock Rights Agreement dated as of 
              December 20, 1990 (filed as Exhibit 2 to the Form 8
              Amendment of Keystone Financial, Inc. dated 
              December 20, 1990 and incorporated herein by 
              reference thereto).                                      NA

              The registrant hereby agrees to furnish to the 
              Commission upon request copies of the instruments 
              defining the rights of the holders of the long-
              term debt of the registrant and its consolidated 
              subsidiaries.

     5.1      Opinion of Reed Smith Shaw & McClay regarding the 
              legality of the shares of Common Stock being  26
              registered (filed herewith).
 
     23.1     Consent of Reed Smith Shaw & McClay (contained in 
              their opinion filed as Exhibit 5.1).                     NA
 
     23.2     Consent of Ernst & Young LLP, independent auditors 
              (filed herewith).                                        28
 
     23.3     Consent of Coopers & Lybrand L.L.P. (filed herewith)     29
 
     23.4     Consent of Deloitte & Touche LLP (filed herewith)        30
 
     23.5     Consent of KPMG Peat Marwick LLP (filed herewith)        31
 
     24.1     Power of Attorney (set forth on Page II-5 of the 
              Registration Statement).                                 NA
</TABLE>

<PAGE>
 
                                                                   EXHIBIT 23.1


                           REED SMITH SHAW & MCCLAY
MAILING ADDRESS:               435 SIXTH AVENUE                  WASHINGTON, DC
P.O. BOX 2009              PITTSBURGH, PA 15219-1886           PHILADELPHIA, PA
PITTSBURGH, PA 15230-2009        412-288-3131                    HARRISBURG, PA
                                                                     McLEAN, VA
FACSIMILE 412-288-3063                                            PRINCETON, NJ
                                                                   NEW YORK, NY

WRITER'S DIRECT DIAL NUMBER

                                                   March 29, 1996


  Keystone Financial, Inc.
  One Keystone Plaza
  Front and Market Streets
  P.O. Box 3660
  Harrisburg, Pennsylvania  17105-3660


        Re:   Registration Statement on Form S-3 for the Registration of 300,000
              shares of Common Stock to be Offered under the Dividend 
              Reinvestment Plan
              ------------------------------------------------------------------

  Gentlemen:

        We have acted as counsel to Keystone Financial, Inc., a Pennsylvania
  corporation (the "Corporation"), in connection with the proposed sale by the
  Corporation through its Dividend Reinvestment Plan (the "Plan") of up to
  300,000 authorized but unissued or treasury shares of Common Stock, par value
  $2.00 per share, of the Corporation ("Common Stock").  This opinion is being
  furnished as an Exhibit to the Registration Statement on Form S-3 (the
  "Registration Statement") being filed by the Corporation with the Securities
  and Exchange Commission for the purpose of registering such shares of Common
  Stock under the Securities Act of 1933, as amended.  In addition to such
  shares, shares of Common Stock purchased by participants under the Plan may be
  previously issued shares acquired for participants by the Plan Agent on the
  open market.

        In connection with this opinion, we have examined, among other things:

              (1)  the Corporation's Restated Articles of Incorporation and
        Bylaws, as amended to date;

              (2)  the Registration Statement, including the prospectus (the
        "Prospectus") which is a part thereof.

              (3)  the Plan as currently in effect and as set forth in the
        Prospectus; and

              (4)  forms of resolutions adopted by the Board of Directors of the
        Corporation in January 1994 and on March 28, 1996 authorizing the
        issuance and sale through the Plan of the 300,000 shares of Common Stock
        covered by the Registration Statement and reserving shares of Common
        Stock for such purpose.

        In rendering our opinion below, we have assumed that any previously
  issued shares of Common Stock reacquired by the Corporation and reissued and
  sold under the Plan will have been duly authorized, validly issued and fully
  paid at the time of their original issuance.

        Based upon the foregoing and upon an examination of such other
  documents, corporate proceedings, statutes, decisions and questions of law as
  we considered necessary in order to enable us to furnish this opinion, and
  subject to the assumption set forth above, we are pleased to advise you that
  in our opinion the 300,000 shares
<PAGE>
 
REED SMITH SHAW & McCLAY

Keystone Financial, Inc.                -2-                      March 29, 1996


  of Common Stock being registered and which may be issued and sold by the
  Corporation under the Plan have been duly authorized, and upon such issuance
  and sale in accordance with the provisions of the Plan such shares will be
  validly issued, fully paid and nonassessable.

        We hereby consent to the filing of this opinion as an Exhibit to the
  Registration Statement and to the use of our name in the Prospectus under the
  caption "Legal Opinion."

                                                   Yours truly,

                                                   /s/ Reed Smith Shaw & McClay

                                                   REED SMITH SHAW & McCLAY

<PAGE>
 
                                                                  EXHIBIT 23.2


                        CONSENT OF INDEPENDENT AUDITORS


        We consent to the reference to our firm under the caption "Experts" in
  the Registration Statement (Form S-3) and the Prospectus of Keystone
  Financial, Inc. for the registration of 300,000 shares of its common stock and
  to the incorporation by reference therein of our report dated January 31, 1996
  with respect to the consolidated financial statements of Keystone Financial,
  Inc. and subsidiaries included in its Annual Report (Form 10-K) for the year
  ended December 31, 1995, filed with the Securities and Exchange Commission.

                                            /s/ Ernst & Young LLP

                                            ERNST & YOUNG LLP

  Pittsburgh, Pennsylvania
  March 25, 1996

<PAGE>
 
                                                                   EXHIBIT 23.3


                      CONSENT OF INDEPENDENT ACCOUNTANTS


        We consent to the incorporation by reference in this Registration
  Statement on Form S-3 and the related Prospectus of Keystone Financial, Inc.
  of our report dated January 14, 1994, except for Note 13 as to which the date
  is January 18, 1994, on our audits of the consolidated financial statements of
  The Frankford Corporation and subsidiaries for the year ended December 31,
  1993, which report is included in the Annual Report on Form 10-K of Keystone
  Financial, Inc. for the year ended December 31, 1995.

                                       /s/ Coopers & Lybrand L.L.P.

                                       COOPERS & LYBRAND L.L.P.


  2400 Eleven Penn Center
  Philadelphia, Pennsylvania
  March 22, 1996

<PAGE>
 
                                                                   EXHIBIT 23.4


  INDEPENDENT AUDITORS' CONSENT


  We consent to the incorporation by reference in this Registration Statement of
  Keystone Financial, Inc. on Form S-3 of our report with respect to the
  consolidated financial statements of Elmwood Bancorp, Inc. and subsidiary for
  the year ended December 31, 1993, dated January 24, 1994, appearing in the
  Annual Report on Form 10-K of Keystone Financial, Inc. for the year ended
  December 31, 1995.

  /s/ Deloitte & Touche LLP

  DELOITTE & TOUCHE LLP

  Philadelphia, Pennsylvania
  March 29, 1996

<PAGE>
 
                                                                    EXHIBIT 23.5


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


  The Board of Directors
  WM Bancorp:

        We consent to the incorporation by reference in this Registration
  Statement on Form S-3 and the related Prospectus of our report dated January
  28, 1994, with respect to the consolidated financial statements of WM Bancorp
  and subsidiaries for the year ended December 31, 1993, which report is
  included in the Annual Report on Form 10-K of Keystone Financial, Inc. for the
  year ended December 31, 1995.

                                       /s/ KPMG Peat Marwick LLP

                                       KPMG PEAT MARWICK LLP

  Baltimore, Maryland
  March 27, 1996


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