KEYSTONE FINANCIAL INC
8-K, 1998-11-23
NATIONAL COMMERCIAL BANKS
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                       SECURITIES AND EXCHANGE COMMISSION


                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934



       Date of Report (Date of earliest event reported) November 20, 1998



                            KEYSTONE FINANCIAL, INC.

             (Exact name of registrant as specified in its charter)


   Pennsylvania                   0-11460                        23-2289209

State or other jurisdiction   (Commission File Number) (IRS Employer ID No.)
 of incorporation)


      One Keystone Plaza, P.O.Box 3660, Harrisburg, Pennsylvania 17105-3660

               (Address of principal executive offices) (ZIP CODE)



Registrant's telephone number including area code:      (717) 233-1555


<PAGE>

Item 5.     Other Events

            The following document is filed as an exhibit to this Form 8-K:

                  I.    Press Release of Keystone Financial, Inc.
                        dated November 20, 1998.



                                   Signatures

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.




                                     Keystone Financial, Inc.
                                        (Registrant)



           November 23, 1998             Donald F. Holt
          ___________________       _____________________________
Date:                                 Senior Vice President &
                                      Chief Financial Officer

<PAGE>

EXHIBIT INDEX

Exhibit No.       Description
___________       ___________

  99.1            Press Release of Keystone Financial, Inc. dated
                  November 20, 1998.

<PAGE>


CONTACT:

Donald F. Holt                                                November 20, 1998
Senior Vice President &
Chief Financial Officer
(717) 231-5704

Keystone  Financial  to unify seven banks under single  operation,  single name;
stock repurchase announced

HARRISBURG,  Pa.-Keystone Financial, Inc. (NASDAQ:KSTN) today announced plans to
unify  its  seven  banks  under a  single  charter  and a  single  name-Keystone
Financial Bank,  N.A. The board of directors  approved the plan at a November 19
meeting.  At the same  meeting,  the board of directors  approved an increase in
Keystone's   quarterly  dividend  for  the  fourth  quarter,   and  announced  a
common-stock repurchase program.

The announced changes will reduce organizational complexity and simplify the way
Keystone delivers products and services to its customers.  Chairman and CEO Carl
L.  Campbell  said,  "We will offer our products  and  services  under a single,
recognizable  bank brand and deliver them  directly to customers in a consistent
way through our established 28 local market teams."

The success of our market  teams to date is an  important  reason  leading us to
take this  step,"  Campbell  added.  "Our market  teams will  continue to be the
critical  factor in our  success in the  future.  By making our local  teams the
primary method of delivery,  we are actually moving closer to our customers.  We
are very much continuing our commitment to relationship banking. Decision-making
will be even more local than before."

He said Keystone is evolving into a complete  financial-services company and the
change in structure  will  facilitate and support this  evolution.  "To become a
fully  integrated  provider of financial  services-and  help our customers  make
sense  of it  all-we  must  operate  in a  seamless  environment  under a common
identity that customers recognize and trust," he explained.

<PAGE>

Keystone Financial to unify seven banks, page 2

"Most of the  operational  changes to come will be  virtually  invisible  to the
customer,  but there will be many other changes that  customers  will  see...and
like,"  Campbell  said.  For example,  he noted that all customers in the system
will be able to do  business  through  a total  of 175  offices  and 476 ATMs in
Pennsylvania,  Maryland, and West Virginia. The reorganization also will provide
greater  flexibility  in the  integration  of other  delivery  channels  such as
telephone and Internet banking.

An application  to change the charter has been filed and regulatory  approval is
expected by the end of this year. The transition is expected to take nine months
to a year.

The   reorganization  is  anticipated  to  reduce  ongoing  operating  costs  by
approximately  10 percent.  A reduction in staffing will be  necessary,  some of
which will be handled by normal attrition.  Keystone will take a one-time charge
in the first quarter of 1999 to cover severance,  signage, data conversion,  and
other marketing and regulatory costs associated with the restructuring.

The approved increase in Keystone's quarterly dividend,  from $0.28 to $0.29, is
for the fourth  quarter.  The  dividend  will be paid on January  20,  1999,  to
shareholders of record as of January 9, 1999.

Also announced is a common-stock  repurchase  program of up to 3 million shares.
"The decision to repurchase  shares is a tangible sign of our  confidence in the
restructuring  and  our  prospects  for  enhanced  performance  in the  future,"
Campbell said.

With assets of  approximately  $6.9 billion,  Keystone  Financial,  Inc., is the
third-largest  bank holding company  headquartered  in  Pennsylvania.  The seven
banks in the Keystone  system were created from the merger of 39 banks since the
mid-1980s. The next step of the evolution is the consolidation of the seven into
one bank.  Currently,  Keystone's  banks operate as  individually  chartered and
named affiliates:

* Financial Trust Company, based in Carlisle.
* Pennsylvania National Bank, based in Pottsville.
* Northern Central Bank, based in Williamsport.
* Mid-State Bank, based in Altoona.
* Keystone Bank, based in Horsham.
* Keystone National Bank, based in Lancaster.
* American Trust Bank, based in Cumberland, Md.

Keystone    Financial    also   operates    Martindale    Andres   &   Co.,   an
investment-management   services  provider;  Keystone  Financial  Mortgage  Co.;
Keystone  Brokerage  Inc.,  a  full-service  investment  planning  and  discount
brokerage service firm; MMC&P, a retirement-benefit services firm; and a 24-hour
Telephone  Banking  Center.  For more  information,  Keystone  Financial  can be
reached on the Internet at www.keyfin.com.

Radio  reporters:  If you would like an audio  sound  bite of Carl L.  Campbell,
Chairman and CEO, please call 1-877-534-5000.

<PAGE>

Keystone Financial to unify seven banks, page 3

This news  release  contains  certain  "forward-looking  statements"  within the
meaning of the Private  Securities  Litigation Reform Act of 1995 (PSLRA).  This
statement is included for the express purpose of availing Keystone  Financial of
the protections of the safe harbor provision of the PSLRA.  Management's ability
to predict results or the effect of future plans is inherently  uncertain and is
subject to factors that may cause actual results to differ materially from those
projected.  Factors that could affect the actual results  include the ability of
Keystone Financial to effectively  implement its reorganization plans within the
anticipated timeframe.

                                       ###


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