KEYSTONE FINANCIAL INC
S-3D, 1999-04-02
NATIONAL COMMERCIAL BANKS
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                                                      Registration No. 333-

================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   ----------

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                                   ----------

                            KEYSTONE FINANCIAL, INC.
      (Exact name of registrant as specified in its governing instruments)
 
              Pennsylvania                                  23-2289209
      (State or other jurisdiction of                    (I.R.S. Employer
      incorporation or organization)                    Identification No.)

   One Keystone Plaza, Front and Market Streets
P.O. Box 3660, Harrisburg, Pennsylvania 17105-3660       (717) 233-1555
(Address of Principal Executive Offices)                (Telephone number)

                 Ben G. Rooke, Esquire, Keystone Financial, Inc.
                  One Keystone Plaza, Front and Market Streets
               P.O. Box 3660, Harrisburg, Pennsylvania 17105-3660
                                 (717) 231-5701
            (Name, address and telephone number of agent for service)

Approximate  date of  commencement  of proposed  sale to the public:  As soon as
practicable after this Registration Statement becomes effective.

                                   ----------

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. |X|

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. |_|

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. |_|

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. |_|

If  delivery  of  the prospectus  is expected  to  be made pursuant to Rule 434,
please check the following box. |_|

                                       1
<PAGE>
<TABLE>
<CAPTION>

                         CALCULATION OF REGISTRATION FEE
=========================================================================================
              Title of                         Proposed       Proposed
             securities          Amount         maximum       maximum         Amount of
                to be             to be     offering price   aggregate       registration
             registered        registered     per share *   offering price*     fee
=========================================================================================
<S>                           <C>             <C>           <C>              <C>        
Common Stock, $2 par value... 725,000 shs.     $33.125       $24,015,625      $8,281.25
=========================================================================================

     * Estimated  solely for purposes of calculating  the  registration  fee and
calculated, pursuant to Rule 457(c), on the basis of the average of the high and
low sale prices for the  registrant's  Common Stock on the NASDAQ Stock  Market,
Inc. on March 31, 1998, as reported in the Wall Street Journal.

=========================================================================================
</TABLE>





                                       2
<PAGE>

- - --------------------------------------------------------------------------------

                                   PROSPECTUS
- - --------------------------------------------------------------------------------



                            Keystone Financial, Inc.

                           Dividend Reinvestment Plan

                                  Common Stock


This Prospectus describes the Dividend  Reinvestment Plan of Keystone Financial,
Inc. The plan provides Keystone  shareholders a convenient way to buy additional
shares  of  common  stock by  reinvesting  dividends  or  making  optional  cash
payments. Plan participants pay no brokerage commissions or other expenses.

The plan agent may purchase shares for  participants  either from Keystone or on
the open market.  The price to plan participants as of any dividend payment date
will be the weighted  average price of all shares  purchased for that date.  The
price of shares  purchased from Keystone will be the average of the high and low
reported NASDAQ sales prices on the date of purchase.

Keystone's  common stock is listed in the National  Market  System of the NASDAQ
Stock Market. Its trading symbol is KSTN.

Keep this prospectus for future reference.


- - --------------------------------------------------------------------------------
Neither the Securities and Exchange Commission nor any state securities 
commission has approved or disapproved the common stock or determined if this
prospectus is accurate or complete.  Any representation to the contrary is a 
criminal offense.
- - --------------------------------------------------------------------------------


Keystone Financial, Inc.
P.O. Box 3660
Harrisburg, PA  17105-3660
(717) 233-1555


April 2, 1999

                                       3
<PAGE>


                                    THE PLAN

Purpose and advantages

1.    What is the purpose of the plan?

      The  purpose  of the plan is to give  shareholders  of record a simple and
convenient way to buy additional shares of common stock.

2.    How can I purchase common stock under the plan?

      If you are a shareholder of record of Keystone common stock, you can:

     -  have all cash dividends on shares registered in your name automatically
        reinvested in additional shares of common stock,

     -  continue to receive cash dividends on the shares  registered in your
        name and purchase  common stock by making  optional  cash payments of
        not less than $100 per  payment  nor more than  $5,000  per  dividend
        payment date, or

     -  invest both cash dividends and optional cash payments.

3.    What are the advantages of the plan?

Your dividends and optional cash payments are fully invested because:

     -  You do not have to pay brokerage commissions or other expenses,

     -  You can buy fractional shares, as well as whole shares, of common stock,
        and

     -  Dividends on all shares credited to your plan account are automatically
        reinvested in additional whole and fractional shares.

      You also avoid the need for safekeeping  certificates  for shares credited
to your plan account  against  loss,  theft or  destruction.  A regular  account
statement provides a record of each transaction.

Administration

4.    Who administers the plan?

      American Stock Transfer & Trust Company  administers the plan as agent for
the plan participants.  The agent keeps records,  sends statements of account to
participants  and performs other duties relating to the plan.  Shares  purchased
under the plan are registered in the name of the agent or its nominee,  as agent
for the plan participants. Keystone pays all costs of administering the plan.

      You can contact the agent at the following address:

                     American Stock Transfer & Trust Company
                        Attention: Dividend Reinvestment
                                 40 Wall Street
                               New York, NY 10005

      If you are already a plan  participant,  be sure to mention  your  account
number(s) in any correspondence.


                                       4
<PAGE>

Eligibility

5.    Who is eligible to participate in the plan?

      If  you  are a  Keystone  shareholder  of  record,  you  are  eligible  to
participate in the plan if you have reached the age of majority in your state of
residence.

      If your Keystone shares are registered in a name other than your own, such
as  that of a  broker,  bank  nominee  or  trustee,  you  must  first  become  a
shareholder of record (by having a stock certificate issued in your own name) in
order to participate directly in the plan.

Enrolling in the plan

6.    How do I become a participant?

      A holder of record of common stock may elect to become a plan  participant
at any time. If you wish to become a participant, all you need to do is complete
and sign an  Authorization  Form and mail it to American  Stock Transfer & Trust
Company, Attention:  Dividend Reinvestment,  40 Wall Street, New York, NY 10005.
You can obtain an Authorization Form by writing to the same address.

7.    What does the Authorization Form provide?

      The  Authorization  Form  permits you to choose  between the two  optional
methods of purchasing common stock under the plan:

     -  to reinvest automatically all cash dividends on all common stock regi- 
        tered your name, or

     -  to invest only optional cash payments of not less than $100 each, up
        to a total of $5,000 per dividend payment date.

      If you elect the dividend  reinvestment option, you may also make optional
cash  payments.  You can change your  election by  completing  and signing a new
Authorization  Form  and  returning  it to  the  agent.  A  change  of  election
concerning the  reinvestment of dividends must be received by the agent at least
five  business  days  before  the record  date for a dividend  for the change to
become effective with that dividend.

      If you sign and return an Authorization  Form without checking the desired
option, you will be deemed to have elected the dividend reinvestment option.

      If you elect the dividend  reinvestment option, we will reinvest dividends
on all  shares  of  common  stock  registered  in your  name,  including  shares
subsequently  acquired.  Whether or not you elect to reinvest  dividends  on the
shares  registered  in your  name,  all  cash  dividends  paid on the  whole  or
fractional  shares  previously  credited to your plan account will be reinvested
automatically.

8.    When will dividends be reinvested?

      Dividends are reinvested as of each dividend  payment date.  Historically,
the dividend payment dates for common stock have been January 20, April 20, July
20 and October 20. However, there is no assurance that dividends will be paid in
the future or that they will be paid on those dates.

      If  you  elect   dividend   reinvestment   and  the  agent  receives  your
Authorization  Form at least five  business  days  before the record  date for a
dividend,  that  dividend  will be  reinvested.  If your  Authorization  Form is
received  less than five  business  days  before the record date for a dividend,
that dividend will be paid in cash, and  reinvestment of your dividends will not
begin until the following dividend payment date.


                                       5
<PAGE>

Optional cash payments

9.    Who is eligible to make optional cash payments?

      If  you  are  an  eligible   shareholder   and  have  submitted  a  signed
Authorization Form, you are eligible to make optional cash payments,  whether or
not you have elected to reinvest your dividends.

10.   When can I make an optional cash payment, and when will it be invested?

      Optional  cash  payments  are  invested as of each  dividend  payment date
(normally  January 20, April 20, July 20 and October 20). For your optional cash
payment to be invested on a dividend  payment date,  the agent must receive your
funds no earlier than 30 days before the dividend payment date and no later than
the close of business on the last business day before the dividend payment date.
If the agent  receives  your  optional  cash  payment more than 30 days before a
dividend  payment date or after the close of business on the business day before
the  dividend  payment  date,  the agent will return your payment to you without
investing it.

      No  interest  is paid on  optional  cash  payments.  You should  send your
optional cash payment to arrive shortly before the dividend payment date.

11.   How do I make an optional cash payment?

      You can  make an  optional  cash  payment  when  enrolling  in the plan by
sending the agent,  along with your  completed  Authorization  Form,  a check or
money order payable to American Stock Transfer & Trust Company for not less than
$100 nor more than $5,000.

      After you have  enrolled in the plan and your initial  investment is made,
whether of dividends or optional cash, you will receive an optional cash payment
form  attached to each  statement  of  account.  Any check or money order for an
optional  cash payment must be made payable to American  Stock  Transfer & Trust
Company and should be accompanied by a properly  completed optional cash payment
form.  Checks  and forms  should be mailed to  American  Stock  Transfer & Trust
Company, Attention: Dividend Reinvestment, 40 Wall Street, New York, NY 10005.

      Optional cash  payments  must be in United  States  dollars and may not be
less  than  $100 per  payment  nor more than  $5,000  in the  aggregate  for any
dividend  payment date.  You do not have to send the same amount each time,  and
there is no obligation  to make an optional cash payment in any quarter.  Do not
send cash.

      You can obtain a refund of an optional  cash  payment by sending a written
request to the agent at the above  address so that it is  received  at least two
business days before the dividend payment date.

Purchases

12.   What is the source of the common stock purchased under the plan?

      The agent may  purchase  shares of  common  stock for  participants'  plan
accounts either (1) from Keystone or (2) on the open market.

      The  purchase  price of common  stock  purchased  from  Keystone as of any
dividend  payment date will be the average of the  reported  NASDAQ high and low
sales prices on the dividend  payment date. If a dividend  payment date is a day
on which common stock is not traded,  the purchase  price will be the average of
the prices  determined under the previous  sentence for the trading dates before
and after the dividend payment date. Keystone will use the proceeds of any sales
of  common  stock  to the  plan to fund  its  cashflow  requirements  and  other
corporate investment opportunities and for general corporate purposes.

      In open market purchases, the agent will purchase common stock at the then
current market prices. The agent may purchase shares on any securities  exchange
where Keystone's common stock is then traded, in the over-the-counter  market or
in negotiated transactions and on such terms as to price, delivery and otherwise
as the agent or the broker selected by the agent for this purpose may determine.

                                       6
<PAGE>

13.   When will common stock be purchased for participants' accounts?

      On each dividend payment date, or the next business day, Keystone will (1)
issue to the agent any shares of common stock to be purchased  from Keystone and
(2) pay to the agent all  dividends  to be invested  under the plan in excess of
the purchase price of any shares purchased from Keystone. The agent will use any
dividends  received,  and any optional cash payments not used to purchase shares
from Keystone,  to purchase  common stock on the open market for the accounts of
plan participants.

      The agent will make any open market  purchases as promptly as practicable,
consistent  with  the  provisions  of  applicable  securities  laws  and  market
conditions.   Except  where   necessary  to  comply  with  applicable  laws  and
regulations,  the agent will invest  dividends within 30 days, and optional cash
payments  within  45 days,  after it  receives  them.  The  agent or the  broker
selected  by it will  determine  the  exact  timing  of open  market  purchases,
including the number of shares to be purchased on any day or at any time of day,
the prices  paid,  the  markets  on which  purchases  are made and the  brokers,
dealers or other persons from or through which purchases are made. The agent may
purchase common stock in advance of a dividend payment date for settlement on or
after that date.  No  interest  will be paid on funds held by the agent  pending
investment.

14.   What price will I pay for common stock purchased through the plan?

      The price you will pay for shares of common  stock  purchased  through the
plan as of any dividend  payment date will be the weighted  average price of all
shares  of common  stock  purchased  by the  agent  for the plan for that  date,
whether from  Keystone or on the open market.  Keystone  will pay all  brokerage
commissions or similar charges incurred by the agent to purchase common stock.

15.   How many shares will be purchased for me?

      The number of shares  purchased  for you as of any  dividend  payment date
will equal your total  dollar  amount to be invested  divided by the  applicable
purchase price, computed to the fourth decimal place.

      If you elect to reinvest  dividends  on common  stock  registered  in your
name, your dollar amount to be invested as of any dividend  payment date will be
the sum of:

     -  the dividend on all certificate shares registered in your name,

     -  any optional cash payments to be invested as of the dividend payment
        date (see Question 10), and 

     -  the dividend on all whole and fractional shares of common stock 
        previously credited to your plan account.

      If you elect to invest only optional cash payments,  your dollar amount to
be invested as of any dividend payment date will be the sum of:

     -  any optional cash payments to be invested as of the dividend payment 
        date (see Question 10), and

     -  the dividend on all whole and fractional shares of common stock prev-
        iously credited to your plan account.

      The  amount to be  invested  for any  participant  will be  reduced by the
amount of any  required  tax  withholding,  including  any "backup  withholding:
described in Questions 38 and 39 below and any withholding required on dividends
received by foreign participants.

                                       7
<PAGE>

Reports to participants

16.   What reports are sent to plan participants?

      Each  time  common  stock  is  purchased  for  your  account,  whether  by
reinvestment  of dividends or optional cash  payment,  the agent will send you a
statement showing the number of shares  purchased,  the purchase price, the date
on which the  shares  were  purchased  and the  number  of  shares  held in your
account. You should keep these statements for income tax purposes.  In addition,
you will receive the same  communications  sent to every holder of common stock,
including Keystone's Quarterly Reports,  Annual Report, Notice of Annual Meeting
and Proxy Statement and income tax information for reporting dividends paid.

Stock certificates

17.   Are certificates issued to participants for shares of common stock pur-
chased through the plan?

      Shares of common stock  purchased  through the plan are  registered in the
name of the agent or its nominee, as agent for the plan participants. The number
of shares of common stock credited to your plan account is shown on your account
statement.  Certificates  for  these  shares  will  not be  sent  to you  unless
requested.

      You may  obtain a  certificate  for any  number of whole  shares of common
stock  credited to your plan  account by making a written  request to the agent.
The agent will send you your  certificate,  at no charge to you, normally within
two weeks  after it  receives  your  request.  Any  remaining  whole  shares and
fraction of a share will continue to be credited to your account.

      Shares of common stock may not be pledged,  sold or otherwise  transferred
while credited to your plan account. In order to pledge, sell or transfer shares
credited to your plan account, you must first request that a certificate for the
shares be issued in your name.

      A  certificate  for a  fraction  of a share  will not be issued  under any
circumstances.

18.   What is the effect on my plan account if I request a certificate for 
shares held in the account?

      If you request a  certificate  for whole shares held in your plan account,
dividends on any remaining whole shares and fraction of a share credited to your
account will continue to be reinvested.  In addition, if you maintain an account
for reinvestment of dividends, dividends on the shares for which the certificate
was  requested  would  continue to be  reinvested  under the plan so long as the
shares  remain  registered in your name. If you have a plan account for optional
cash payments  only,  dividends on shares for which a certificate is issued will
no  longer  be  reinvested  under  the plan  unless  and  until  you  submit  an
Authorization  Form to  authorize  reinvestment  of  dividends  on common  stock
registered in your name (see Questions 6 through 8).

19.   May common stock I hold in certificate form be deposited in my plan 
account?

      Yes. Common stock certificates registered in your name may be delivered to
the agent for deposit to your plan account.  This procedure  allows you to avoid
the necessity of  safekeeping  certificates.  You should  contact the agent (see
Question 4) for the proper procedure to deposit certificates.

      You may deposit common stock  certificates in your plan account whether or
not you have authorized  reinvestment of dividends on common stock registered in
your name.  However,  as with all other  shares held in your plan  account,  all
dividends on any shares deposited will automatically be reinvested.


                                       8
<PAGE>

Withdrawal from the plan

20.   Can I withdraw from the plan?

      Yes.  The plan is entirely voluntary, and you may terminate your plan 
account at any time by providing written notice instructing the agent to termi-
nate the account.

21.   What happens when I terminate my plan account?

      If the agent  receives your notice of  termination  at least five business
days before the record date for the next  dividend,  reinvestment  of  dividends
will cease as of the date your notice of termination  is received.  If the agent
receives  your  notice of  termination  less than five  business  days  before a
dividend record date, the termination  will not become effective until after the
reinvestment  of that  dividend.  Optional  cash payments can be refunded if the
agent  receives your notice of termination at least two business days before the
dividend payment date.

      When terminating your account, you may request a stock certificate for all
whole shares held in the account.  As soon as practicable after it receives your
notice of termination, the agent will send you:

    -  a certificate for all whole shares of common stock in your account, and

    -  a check for the value of any fractional share and any uninvested optional
       cash payments.

      When terminating your account,  you may also request that all shares, both
full and  fractional,  credited  to the  account be sold or that  certain of the
shares  be sold and a  certificate  be  issued  for the  remaining  shares  (see
Question 23).

22.   May I later re-elect to participate in the plan?

      Generally,  a  shareholder  of record may re-elect to  participate  at any
time. However,  the agent reserves the right to reject any Authorization Form on
grounds of excessive  joining and  withdrawing.  This reservation is intended to
minimize unnecessary  administrative expense and to encourage use of the plan as
a long-term shareholder investment service.

Sale of shares

23.   May I request that shares held in my plan account be sold?

      Yes.  You may  request  that the agent  sell all or any part of the shares
held in your plan account either when  terminating the account (see Question 21)
or without  terminating the account.  The agent will not sell a fractional share
unless the entire  fractional  share held in the account is sold.  If all shares
(including  any  fractional  share) held in a plan account are sold, the account
will  automatically be terminated,  and you will have to complete and file a new
Authorization Form (see Questions 6 through 8) to again participate in the plan.

      Within seven days after it receives your written request to sell shares in
your plan account,  the agent will place a sell order through a broker or dealer
it selects.  You will  receive  the  proceeds  of the sale,  less any  brokerage
commission,  transfer tax or other fees  incurred by the agent  allocable to the
sale of your shares.

24.   What happens if I sell or transfer all the shares of common stock regis-
tered in my name?

      Once you become a  participant  in the plan,  you may remain a participant
even if you later  dispose of all common stock  registered  in your name. If you
dispose of all certificate  shares  registered in your name, you may continue to
make  optional  cash  payments,  and the agent will  continue  to  reinvest  the
dividends  on the shares  credited  to your plan  account  unless you notify the
agent that you wish to terminate the account.

                                       9
<PAGE>

Other information

25.  What happens if Keystone issues a stock dividend or declares a stock split?

      If there is a stock split or a stock dividend payable in common stock, the
agent will credit your plan account with the  applicable  number of whole and/or
fractional  shares of common  stock based both on the number of shares of common
stock held in your plan account and the number of shares  registered in your own
name as of the record date for the stock dividend or split.

26.   What happens if Keystone has a rights offering?

      If  Keystone  has a rights  offering  in  which  separately  tradable  and
exercisable  rights are issued to registered  holders of common stock (including
the rights  certificates  issuable  on the  Distribution  Date under  Keystone's
Shareholder  Rights Plan), the rights  attributable to whole shares held in your
plan account will be  transferred  to you as promptly as  practicable  after the
rights are issued.  Rights  attributable to fractional  shares will be sold, and
the proceeds will be treated as an optional cash payment.

      Rights  attributable to shares of common stock registered in your own name
will  be  treated  in  the  same  manner  as  the  rights  of   nonparticipating
shareholders.

27.   How are a plan participant's shares voted at shareholder meetings?

      You can vote shares of common  stock  credited to your plan account in the
same manner as shares registered in your own name. For each shareholder meeting,
we will send you a proxy  statement  and a form of proxy  which  covers both the
shares registered in your own name and all whole and fractional shares of common
stock  credited to your plan account as of the record date for the  meeting.  If
you wish, you also may vote all of these shares in person at the meeting.

28.   What is the responsibility of Keystone and the agent under the plan?

      Keystone and the agent, in administering  the plan, are not liable for any
act done in good faith or for any good faith  omission to act. This includes any
claim of  liability  due to failure to  terminate an account upon the death of a
participant until the agent receives written notice of the death, the prices and
times  at  which  shares  are  purchased  or  sold  for a  participant,  or  any
fluctuation in market value before or after any purchase or sale of shares.

      The agent will send all notices to the  participant's  last known address.
You should notify the agent promptly in writing of any change of address.

      The agent may resign as  administrator  of the plan at any time,  in which
case Keystone would appoint a successor administrator. In addition, Keystone may
replace the agent with a successor administrator at any time.

29.   May the plan be amended, suspended or terminated?

      While  Keystone  expects to continue the plan  indefinitely,  Keystone may
amend, suspend or terminate the plan at any time. To the extent practicable, any
amendment,  suspension or termination will be announced to participants at least
30 days before its effective date, and  participants  who do not withdraw before
the effective date will be deemed to have accepted the amendment.

30.   What happens if the plan is terminated?

      If the plan is  terminated,  you will  receive (1) a  certificate  for all
whole  shares of common stock held in your account and (2) a check for the value
of any  fractional  share  in your  account  and any  uninvested  optional  cash
payment.

                                       10
<PAGE>

31.   Who interprets and regulates the plan?

      Keystone is authorized to interpret the plan,  adopt  regulations and take
any other action reasonably  designed to implement the plan. Any action taken by
Keystone or the agent in the good faith exercise of its judgment will be binding
on participants.

32.  Who bears the risk of market price fluctuations in Keystone's common stock?

      In this regard,  a  participant's  investment is no different from that of
nonparticipating  shareholders.  The participant  bears the risk of loss and has
the  opportunity  for gain from market price changes for both shares held in the
plan and shares registered in the participant's own name.

Paying taxes

      This section  discusses the federal income tax information  connected with
the plan, based on current federal tax laws applicable to United States citizens
or residents. If federal tax laws change in the future, the following may change
and no longer apply. State, local, foreign and other tax provisions vary and are
not covered in this summary.  In any event,  you should consult your tax advisor
about your  particular  transactions,  especially if you may be covered by other
tax rules.

33.   When am I taxed on reinvested dividends?

      You are taxed on each  dividend  payment  date even  though  the amount of
dividends  reinvested is not actually received in cash but instead is applied to
the purchase of common stock for your account.

34.   How is the amount of the taxable dividend determined?

      In the case of common stock  purchased  from  Keystone,  the amount of the
taxable dividend is equal to the full amount of the cash dividend payable on the
shares registered in your name plus the cash dividend payable on any shares held
in your account.  In the case of common stock purchased on the open market,  the
amount of the taxable  dividend is that same amount plus an additional  dividend
equal to your pro-rata  share of any brokerage  commissions  paid by Keystone in
connection with the agent's purchase of common stock on your behalf.

35.   Am I taxed on optional cash payments?

      You do not generally receive any taxable income by purchasing common stock
through an optional cash payment. However, in the case of common stock purchased
on the open  market,  you will be  treated  as  having  received  an  additional
dividend  equal to your  pro-rata  share of any  brokerage  commissions  paid by
Keystone in connection with the agent's purchase of common stock on your behalf.

36.   Will I receive any record of dividends received?

      Each year,  Keystone will mail you a Form 1099-DIV.  This form will report
the taxable  dividends  on common stock  registered  in your name or credited to
your  account,  and  will  include  any  dividends  in  the  form  of  brokerage
commissions  paid by Keystone.  You must report these  dividends on your Federal
income tax return.

37.   Are there exceptions to the rule that dividends are taxable when received?

      There  are two  exceptions.  First,  in  certain  cases,  all or part of a
dividend  may not be taxable as a  "dividend,"  but may instead be a  nontaxable
return of capital.  At present,  Keystone does not anticipate that any dividends
will be a nontaxable return of capital,  but if that occurs, it will be shown on
the  Form  1099-DIV  that  is  sent  to  you.  Second,   dividends  received  by
corporations may be eligible for a percentage  dividends  received  deduction if
certain  requirements are satisfied.  Since corporations are covered by this and
other tax rules, they should contact their tax advisors.


                                       11
<PAGE>


38.   Is there any tax withholding required?

      Generally,  tax  withholding  is not required on any dividends  reinvested
under the plan. If you are subject to "backup  withholding,"  however,  Keystone
may be required  to  withhold  31% of all  dividends  otherwise  payable to you,
whether the  dividends are paid in cash or  reinvested  under the plan.  Because
backup   withholding   amounts  are  deducted  from  the  dividends  before  any
reinvestment,  the amount of dividends available to be reinvested under the plan
will  be  reduced  if you are  subject  to  backup  withholding.  Any  brokerage
commissions that are considered dividends are not subject to backup withholding.

39.   When am I subject to "backup withholding"?

      You  are  subject  to  backup  withholding  if any of the  following  four
situations apply:

     -   You failed to properly furnish Keystone with your correct taxpayer 
         identification number;

     -   The Internal Revenue Service or a broker notifies  Keystone that the
         taxpayer identification number furnished by you is incorrect;

     -   The Internal Revenue Service notifies Keystone that backup withholding 
         should start because you failed to properly report dividends paid to 
         you; or

      -  If you are required to do so by law, you failed to certify, under
         penalties of perjury, that you are not subject to backup withholding.

40.   What are the tax consequences if I sell my purchased shares?

      When you sell your shares of stock,  you will  usually have a capital gain
(or loss),  depending  on the  difference  between  the sale price and your "tax
basis" in the shares.  The capital gain (or loss) is considered  "long-term"  or
"short-term" depending on your "holding period" for the stock.

41.   What is my "tax basis" in purchased shares?

      Your tax basis for  purchased  shares  is the  price  paid for the  common
stock,  which is shown on each  statement of account that you receive,  plus any
brokerage commissions paid by Keystone, which is also shown on your statement of
account.

42.   How do I measure my "holding period" for purchased shares?

     Your holding  period for common stock  purchased  under the plan begins on
the day following  the date the common stock was credited to your  account.  The
holding period ends on the date you dispose of the shares.

43.  What if I request a certificate for my shares or terminate my plan account?

      You will not  recognize  any taxable  income upon receipt of a certificate
for whole  shares of common  stock  credited to your plan  account,  whether you
request the certificate or receive it upon termination of your plan account. You
may,  however,  recognize  a gain or loss if you  receive a cash  payment  for a
fractional  share  credited to a plan account or when shares held in the account
are sold at your request.


                  WHERE TO FIND MORE INFORMATION ABOUT KEYSTONE

      Keystone files annual, quarterly and special reports, proxy statements and
other information with the Securities and Exchange Commission.  You may read and
copy any  materials we file with the SEC at the SEC's Public  Reference  Room at
450 Fifth Street,  N.W.,  Washington,  DC 20549.  To obtain  information  on the
operation of the Public Reference Room, call the SEC at 1-800-SEC-0330.  The SEC
also   maintains  an  Internet   site  at   http://www.sec.gov   where  you  can
electronically access copies of our SEC filings.

                                       12
<PAGE>

      The SEC  allows us to  "incorporate  by  reference"  into this  prospectus
information  about  Keystone  which is contained in the reports we file with the
SEC. This means that we can disclose this information to you by referring to our
SEC reports.  The information  incorporated by reference is deemed to be part of
this  prospectus.  The following is a list of the reports which are incorporated
by reference in this prospectus:

     -     Our  latest  Annual  Report  on  Form  10-K.  At the  date  of  this
           prospectus, our latest Form 10-K Annual Report was our report for the
           year ended December 31, 1998.

     -     Any Quarterly Reports on Form 10-Q,  Current Reports on Form 8-K and
           proxy  statements  that we file after the date of our  latest  Annual
           Report on Form 10-K. At the date of this prospectus, we had not filed
           any of these reports since the date of our latest Form 10-K filing.

     -     Our Current Report on Form 8-K dated July 7, 1998,  which contains a
           description of the common stock, and any amendment or report which we
           later file to update that description.

      Copies of the documents  incorporated  by reference in the  prospectus are
available at the SEC's  Public  Reference  Room and at its Internet  site at the
addresses given in the first  paragraph under this caption.  You can also obtain
copies  of any or all of the  documents,  without  charge,  by  written  or oral
request to Keystone  Financial,  Inc., P.O. Box 3660,  Harrisburg,  Pennsylvania
17105-3660, Attention: Corporate Secretary (telephone:717-233-1555).

                                     EXPERTS

      Ernst & Young LLP, independent auditors, have audited our consolidated
financial statements which are incorporated by reference in our Annual report
on form 10-K for the year ended December 31, 1998, as set forth in their report,
which as to the year 1996 is based in part on the report of other auditors, 
which is incorporated by reference in this prospectus and elsewhere in the 
registration statement.  Our financial statements are, and audited financial
statements to be included in subsequently filed documents will be, incorporated
by reference in reliance on Ernst & Young LLP's report, given on their authority
as experts in accounting and auditing.


                                  LEGAL OPINION

      The law firm of Reed Smith Shaw & McClay  LLP,  Mellon  Square,  435 Sixth
Avenue, Pittsburgh,  Pennsylvania 15219 has provided a legal opinion to Keystone
as to the validity of the shares of common stock offered by this prospectus.

      You should rely only on the information which is contained or incorporated
by reference in this prospectus in determining  whether to purchase common stock
under the plan. We have not authorized anyone to provide you with any additional
or different information.

                                    KEYSTONE
                                FINANCIAL [LOGO]
                                  P.O. Box 3660
                            Harrisburg, PA 17105-3660
                                  717/233-1555

                                       13
<PAGE>

                                    
                                    PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution.

         The  following is an estimate of expenses to be incurred in  connection
with the issuance and distribution of the Common Stock:

Securities and Exchange Commission registration fee...........     $   8,281
NASDAQ Stock Market, Inc. listing fee.........................        10,000
Accounting fees and expenses..................................         3,500
Legal fees and expenses.......................................        10,000
Printing and mailing costs....................................         5,500
Plan Agent's fees.............................................        43,500
Miscellaneous.................................................         2,219
                                                                 ------------
                     Total....................................     $  83,000

Item 15.  Indemnification of Directors and Officers.

         1. Pennsylvania Business Corporation Law. Sections 1741 and 1742 of the
Pennsylvania  Business  Corporation  Law (the  "BCL")  provide  that a  business
corporation  shall have the power to indemnify any person who was or is a party,
or is threatened to be made a party, to any proceeding, whether civil, criminal,
administrative  or  investigative,  by reason of the fact that such person is or
was a  director,  officer,  employee or agent of the  corporation,  or is or was
serving at the request of the  corporation as a director,  officer,  employee or
agent of another  corporation or other enterprise,  against expenses  (including
attorneys' fees),  judgments,  fines and amounts paid in settlement actually and
reasonably  incurred by such person in connection with such proceeding,  if such
person acted in good faith and in a manner he  reasonably  believed to be in, or
not opposed to, the best interests of the corporation,  and, with respect to any
criminal  proceeding,  had no  reasonable  cause  to  believe  his  conduct  was
unlawful.  In the case of an action by or in the right of the corporation,  such
indemnification is limited to expenses (including  attorneys' fees) actually and
reasonably  incurred by such person in connection with the defense or settlement
of such action,  except that no indemnification  shall be made in respect of any
claim, issue or matter as to which such person has been adjudged to be liable to
the  corporation  unless,  and only to the extent that, a court  determines upon
application  that,  despite the adjudication of liability but in view of all the
circumstances,  such person is fairly and  reasonably  entitled to indemnity for
the expenses that the court deems proper.

         BCL  Section  1744  provides  that,  unless  ordered  by a  court,  any
indemnification  referred  to  above  shall be made by the  corporation  only as
authorized in the specific case upon a  determination  that  indemnification  is
proper  in the  circumstances  because  the  indemnitee  has met the  applicable
standard of conduct. Such determination shall be made:

                  (1) by  the Board of Directors by a majority  vote of a quorum
         consisting of directors who were not parties to the proceeding; or

                  (2) if such a quorum is not obtainable, or if obtainable and a
         majority  vote of a quorum of  disinterested  directors so directs,  by
         independent legal counsel in a written opinion; or

                  (3)  by the shareholders.


                                       14
<PAGE>

         Notwithstanding the above, BCL Section 1743 provides that to the extent
that a  director,  officer,  employee  or agent  of a  business  corporation  is
successful on the merits or otherwise in defense of any  proceeding  referred to
above, or in defense of any claim, issue or matter therein, such person shall be
indemnified against expenses (including attorneys' fees) actually and reasonably
incurred by such person in connection therewith.

         BCL Section 1745  provides that expenses  (including  attorneys'  fees)
incurred by an officer, director, employee or agent of a business corporation in
defending any proceeding may be paid by the  corporation in advance of the final
disposition of the proceeding upon receipt of an undertaking to repay the amount
advanced if it is ultimately  determined  that the indemnitee is not entitled to
be indemnified by the corporation.

         BCL Section 1746 provides that the  indemnification  and advancement of
expenses  provided by, or granted  pursuant to, the foregoing  provisions is not
exclusive of any other rights to which a person seeking  indemnification  may be
entitled  under any bylaw,  agreement,  vote of  shareholders  or  directors  or
otherwise,  and that indemnification may be granted under any bylaw,  agreement,
vote of  shareholders  or  disinterested  directors or otherwise  for any action
taken or any  failure to take any action  whether or not the  corporation  would
have the power to  indemnify  the person  under any other  provision  of law and
whether or not the indemnified  liability  arises or arose from any action by or
in the right of the corporation,  provided, however, that no indemnification may
be made in any case where the act or failure to act giving rise to the claim for
indemnification is determined by a court to have constituted  willful misconduct
or recklessness.

         BCL  Section  1747  permits  a  Pennsylvania  business  corporation  to
purchase  and  maintain  insurance  on  behalf  of  any  person  who is or was a
director, officer, employee or agent of the corporation, or is or was serving at
the  request of the  corporation  as a director,  officer,  employee or agent of
another corporation or other enterprise,  against any liability asserted against
such  person and  incurred  by him in any such  capacity,  or arising out of his
status as such, whether or not the corporation would have the power to indemnify
the person against such liability under the provisions described above.

         2. Indemnification  Bylaw. Section 8.01 of the registrant's Bylaws (the
"Indemnification Bylaw") was adopted by the shareholders at their Annual Meeting
held  on  May  28,  1987  and  became   effective   on  that  date.   Under  the
Indemnification  Bylaw,  except as prohibited by law, every director and officer
of the  registrant is entitled as of right to be  indemnified  by the registrant
against all expenses and  liabilities  incurred in connection with any actual or
threatened  claim  or  proceeding,  whether  civil,  criminal,   administrative,
investigative or other,  whether brought by or in the right of the registrant or
otherwise,  in which the  director or officer may be involved in any manner,  by
reason of his being or having been a director or officer of the registrant or by
reason of the fact that he is or was serving at the request of the registrant as
a director,  officer,  employee,  fiduciary or other  representative  of another
corporation  or other  entity.  In an action  brought by a  director  or officer
against  the   registrant,   the  director  or  officer  is  only   entitled  to
indemnification for expenses in certain circumstances. Each director and officer
is also entitled as of right to have his expenses in defending an action paid in
advance by the registrant prior to final  disposition of the action,  subject to
any  obligation  which may be imposed to  reimburse  the  registrant  in certain
events. The Indemnification  Bylaw establishes a procedure whereby a director or
officer  may bring an  action  against  the  registrant  if a written  claim for
indemnification or advancement of expenses is not paid by the registrant in full
within thirty days after the claim has been  presented.  The director or officer
is also entitled to advancement of expenses in this proceeding. The only defense
to an action to  recover a claim for  indemnification  is that the  indemnitee's
conduct was such that under  Pennsylvania  law the registrant is prohibited from
indemnifying the indemnitee. The only defense to an action to recover payment of
expenses  in  advance is failure by the  indemnitee  to make an  undertaking  to
reimburse the registrant if such an undertaking is required.

         The Indemnification  Bylaw applies to every action,  other than actions
filed  prior to January  27,  1987,  except that it does not apply to the extent
that  Pennsylvania  law does not permit its application to any breach or failure
of performance of duty by a director or officer  occurring  prior to January 27,
1987.  Any  amendment  or  repeal  of the  Indemnification  Bylaw  will  operate
prospectively only and will not affect any action taken, or failure to act, by a
director or officer prior to the adoption of such amendment or repeal.


                                       15
<PAGE>

         3. Director and Officer Liability  Insurance.  The registrant maintains
director and officer  liability  insurance  covering its  directors and officers
with respect to liability  which they may incur in connection with their serving
as such,  which  liability  could include  liability under the Securities Act of
1933.  Under the  insurance,  the  registrant is entitled to  reimbursement  for
amounts  as to which  the  directors  and  officers  are  indemnified  under the
Indemnification  Bylaw.  The  insurance  may  also  provide  certain  additional
coverage for the directors and officers  against  certain  liability even though
such  liability  is not  subject to  indemnification  under the  Indemnification
Bylaw.

         4. Indemnification  Agreements. At their Annual Meeting held on May 28,
1987,  the  shareholders  also  approved  a  proposed  form  of  Indemnification
Agreement to be entered into between the  registrant and each of its present and
future directors and such other officers, employees and agents of the registrant
and its  subsidiaries  as shall be designated  from time to time by the Board of
Directors.

         The  form  of  agreement  provides   essentially  the  same  rights  to
indemnification  against  liabilities  and  expenses  as  are  provided  in  the
Indemnification   Bylaw.  In  addition,  the  form  of  agreement  requires  the
registrant to either  maintain the  liability  insurance  coverage  currently in
effect for the benefit of the contractee or to hold the  contractee  harmless to
the full extent of such coverage.

         Further,   the   form  of   agreement   provides   that  if  the   full
indemnification  claimed  by the  contractee  may not be paid by the  registrant
because  prohibited  by law  and the  registrant  is  jointly  liable  with  the
contractee as to the matter for which indemnification was sought (or would be so
liable if the registrant were joined in such matter), the contractee has a right
to  contribution  from  the  registrant  for  the  amount  of any  expenses  and
liabilities  incurred by the  contractee as to such matter based on the relative
benefits received by the registrant and the contractee from the transaction from
which the liability  arose and the relative fault of the  registrant  (including
the  registrant's  other  directors,  officers,  employees  or  agents)  and the
contractee  in  connection  with the events which  resulted in such  expenses or
liability, as well as any other relevant equitable considerations.

         Under the form of agreement,  a contractee is entitled to the rights to
indemnification  for  expenses  and  liability,   advancement  of  expenses  and
contribution  provided by the agreement  notwithstanding any amendment or repeal
of the Indemnification Bylaw. In addition,  although a change in law restricting
indemnification  rights would automatically  restrict the indemnification rights
provided under the Indemnification  Bylaw, the form of agreement provides that a
change in law restricting indemnification rights will not affect the rights of a
contractee under the agreement unless the law so requires.

Item 16.  Exhibits.

         An Exhibit  Index,  containing a list of all  exhibits  filed with this
registration statement, is included on page II-8.

                                       16
<PAGE>

Item 17.  Undertakings.

          (a)  Rule 415 offering.
          
          The undersigned registrant hereby undertakes:
          
          (1) To file, during any period in which offers or sales are being 
made, a post-effective amendment to this registration statement:        

                    (i)  To include any prospectus required by section 10(a)(3)
           of the Securities Act of 1933 (the "Securities Act");

                    (ii) To reflect in the prospecus any facts or events arising
           after the effective date of the registration statement (or the most
           recent post-effective amendment thereof) which, individually or in 
           the aggregate, represent a fundamental change in the information set
           forth in the registration statement;
          

                    (iii) To include any  material  information  with respect to
           the plan of distribution not previously disclosed in the registration
           statement  or  any  material  change  to  such   information  in  the
           registration statement;

Provided,  however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
information  required  to be  included in a  post-effective  amendment  by those
paragraphs  is  contained  in periodic  reports  filed with or  furnished to the
Securities and Exchange  Commission by the registrant  pursuant to section 13 or
section 15(d) of the Securities  Exchange Act of 1934 (the "Exchange  Act") that
are incorporated by reference in the registration statement;

         (2) That,  for the  purpose  of  determining  any  liability  under the
Securities Act, each such  post-effective  amendment shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof; and

         (3) To remove from registration by means of a post-effective  amendment
any of the securities being registered which remain unsold at the termination of
the offering.

             (b)  Filings incorporating subsequent Exchange Act Documents by 
                  Reference.

         The  undersigned  registrant  hereby  undertakes  that, for purposes of
determining  any  liability  under  the  Securities  Act,  each  filing  of  the
registrant's  annual  report  pursuant to section  13(a) or section 15(d) of the
Exchange Act that is  incorporated  by reference in the  registration  statement
shall be deemed to be a new  registration  statement  relating to the securities
offered herein, and the offering of such securities at that time shall be deemed
to be the initial bona fide offering thereof.


         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
registrant  pursuant  to the  provisions  described  under  Item  15  above,  or
otherwise, the registrant has been advised that in the opinion of the Securities
and  Exchange  Commission  such  indemnification  is  against  public  policy as
expressed in the Securities Act and is, therefore,  unenforceable.  In the event
that a claim  for  indemnification  against  such  liabilities  (other  than the
payment by the registrant of expenses incurred or paid by a director, officer or
controlling  person of the registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities Act and will be governed by the final adjudication of such issue.

                                       17
<PAGE>

                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in Harrisburg, Pennsylvania, on the 31st day of March, 1999.


                                                  KEYSTONE FINANCIAL, INC.



                                         By       /s/ Carl L. Campbell
                                                  _________________________
                                                  Carl L. Campbell, Chairman
                                                  and Chief Executive Officer


                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears below constitutes and appoints Carl L. Campbell, Ben G. Rooke, George R.
Barr,  Jr. and  Donald F. Holt,  and each of them,  the  undersigned's  true and
lawful  attorneys-in-fact  and  agents,  with  full  power of  substitution  and
resubstitution,  for and in the undersigned's  name, place and stead, in any and
all  capacities,  to  sign  any  and all  amendments  (including  post-effective
amendments)  to this  registration  statement,  and to file the  same,  with all
exhibits  thereto,  and  other  documents  in  connection  therewith,  with  the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing  requisite and necessary to be done, as fully to all intents
and purposes as the undersigned  might or could do in person,  hereby  ratifying
and  confirming  all that said  attorneys-in-fact  and agents or any of them, or
their or his substitutes, may lawfully do or cause to be done by virtue thereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
registration  statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.



       Signature                 Capacity                             Date
- - ----------------------------  ---------------------------------  ---------------

/s/ Carl L. Campbell          Chairman, Chief Executive Officer   March 31, 1999
- - ----------------------------  And Director
Carl L. Campbell                     


/s/ Mark L. Pulaski           President, Chief Operating          March 31, 1999
- - ----------------------------  Officer and Director
Mark L. Pulaski                     


/s/ Donald F. Holt            Executive Vice President, Chief     March 31, 1999
- - ----------------------------  Financial Officer and Principal
Donald F. Holt                Accounting Officer


/s/ A. Joseph Antanavage, Jr. Director                            March 31, 1999
- - -----------------------------
A. Joseph Antanavage, Jr.


                                       18
<PAGE>

       Signature                 Capacity                             Date
- - -----------------------------  ---------------------------------  --------------

/s/ June B. Barry              Director                           March 31, 1999
- - -----------------------------
June B. Barry


/s/ George T. Brubaker         Director                           March 31, 1999
- - -----------------------------
George T. Brubaker


- - -----------------------------  Director                           March  ,  1999
Paul I. Detwiler, Jr.


/s/ Donald Devorris            Director                           March 31, 1999
- - -----------------------------
Donald Devorris


/s/ Gerald E. Field            Director                           March 31, 1999
- - -----------------------------
Gerald E. Field


/s/ Philip C. Herr, II         Director                           March 31, 1999
- - -----------------------------
Philip C. Herr, II


/s/ Allan W. Holman, Jr.       Director                           March 31, 1999
- - -----------------------------
Allan W. Holman, Jr.


/s/ Richard G. King            Director                           March 31, 1999
- - -----------------------------
Richard G. King

               
/s/ Uzal H. Martz, Jr.         Director                           March 31, 1999
- - -----------------------------
Uzal H. Martz, Jr.


- - -----------------------------  Director                           March   , 1999
Max A. Messenger


/s/ William L. Miller          Director                           March 31, 1999
- - -----------------------------
William L. Miller


       Signature                 Capacity                             Date
- - -----------------------------  ---------------------------------  --------------

/s/ Don A. Rosini              Director                           March 31, 1999
- - -----------------------------
Don A. Rosini


 /s/ James I. Scheiner         Director                           March 31, 1999
- - -----------------------------
James I. Scheiner


- - -----------------------------  Director                           March   , 1999
F. Dale Schoeneman


- - -----------------------------  Director                           March   , 1999
Molly Dickinson Shepard


/s/ Ronald C. Unterberger      Director                           March 31, 1999
- - -----------------------------
Ronald C. Unterberger


- - -----------------------------  Director                           March   , 1999
G. William Ward


- - -----------------------------  Director                           March   , 1999
Ray L. Wolfe


                                       19
<PAGE>



                            KEYSTONE FINANCIAL, INC.

                           Dividend Reinvestment Plan




                             REGISTRATION STATEMENT
                                   ON FORM S-3

                                  Exhibit Index

                    (Pursuant to Item 601 of Regulation S-K)


   Exhibit
     No.                    Description and Method of Filing
- - --------------------------------------------------------------------------------

     4.1        Restated Articles of Incorporation of the registrant, as amended
                through  July  29,  1996 (incorporated  herein  by  reference to
                Exhibit 4.1  to  the registrant's Registration Statement on Form
                S-4 No. 333-02065).

     4.2        Bylaws of the  registrant,  as  amended  to  November  19,  1998
                (incorporated   herein  by  reference  to  Exhibit  3.2  to  the
                registrant's  Annual  Report  on Form  10-K for the  year  ended
                December 31, 1998).

     4.3        Keystone Financial, Inc. Series A Junior Participating Preferred
                Stock Rights  Agreement dated as of June 25, 1990  (incorporated
                herein by  reference to Exhibit 1 to the  registrant's  Form 8-A
                Registration Statement dated January 25, 1990).

     4.4        Amendment No. 1 to Series A Junior Participating Preferred Stock
                Rights  Agreement dated as of December  20, 1990  (incorporated 
                herein by reference  to Exhibit 2 to the  registrant's  Form 8
                Amendment dated December 20, 1990).

     5.1        Opinion of  Reed  Smith  Shaw & McClay LLP as to the legality of
                the shares being registered  (filed herewith).

     23.1       Consent of Reed  Smith  Shaw  & McClay LLP  (contained  in their
                opinion  filed  herewith as Exhibit 5.1).

     23.2       Consent  of  Ernst  & Young  LLP,  independent  auditors (filed 
                herewith).

     23.3       Consent of Beard & Co.,Inc., independent auditors (filed 
                herewith).       

     24.1       Power  of  Attorney, contained  on  the  signature  page to this
                Registration Statement.


                                       20
<PAGE>


                                                                   Exhibit 5.1
                          REED SMITH SHAW & MCCLAY LLP

                                435 Sixth Avenue
                       Pittsburgh, Pennsylvania 15219-1886
                               Phone: 412-288-3131
                                Fax: 412-288-3063

                                                              March 30, 1999


Keystone Financial, Inc.
One Keystone Plaza
Front and Market Streets
P.O. Box 3660
Harrisburg, Pennsylvania  17105-3660

         Re:      Registration Statement on Form S-3 for the Registration of 
                  725,000 shares of Common Stock to be Offered under the 
                  Dividend Reinvestment Plan

Gentlemen:

         We have acted as counsel to Keystone  Financial,  Inc., a  Pennsylvania
corporation  (the  "Corporation"),  in connection  with the proposed sale by the
Corporation through its Dividend Reinvestment Plan (the "Plan") of up to 725,000
authorized but unissued or treasury shares of Common Stock,  par value $2.00 per
share, of the Corporation  ("Common Stock").  This opinion is being furnished as
an  Exhibit  to the  Registration  Statement  on  Form  S-3  (the  "Registration
Statement")  being filed by the  Corporation  with the  Securities  and Exchange
Commission for the purpose of registering  such shares of Common Stock under the
Securities Act of 1933, as amended. In addition to such shares, shares of Common
Stock purchased by participants  under the Plan may be previously  issued shares
acquired for participants by the Plan Agent on the open market.

         In connection with this opinion, we have examined, among other things:

                  (1)  the Corporation's Restated Articles of Incorporation and 
          Bylaws, as amended to date;

                  (2) the Registration Statement,  including the prospectus (the
         "Prospectus") which is a part thereof.

                  (3)  the Plan as currently in effect and as set forth in the
          Prospectus; and

                  (4) forms of resolutions  adopted by the Board of Directors of
         the  Corporation  on March 25,  1999,  March 28, 1996 and January  1994
         authorizing  the  issuance  and sale  through  the Plan of the  725,000
         shares  of Common  Stock  covered  by the  Registration  Statement  and
         reserving shares of Common Stock for such purpose.

         In rendering  our opinion  below,  we have assumed that any  previously
issued  shares of Common Stock  reacquired by the  Corporation  and reissued and
sold  under the Plan will have been duly  authorized,  validly  issued and fully
paid at the time of their original issuance.

         Based  upon  the  foregoing  and  upon an  examination  of  such  other
documents, corporate proceedings, statutes, decisions and questions of law as we
considered  necessary in order to enable us to furnish this opinion, and subject
to the  assumption  set forth  above,  we are  pleased to advise you that in our
opinion the 725,000  shares of Common  Stock being  registered  and which may be
issued and sold by the Corporation under the Plan have been duly authorized, and
upon such issuance and sale in accordance  with the  provisions of the Plan such
shares will be validly issued, fully paid and nonassessable.

         We hereby  consent to the  filing of this  opinion as an Exhibit to the
Registration  Statement and to the use of our name in the  Prospectus  under the
caption "Legal Opinion."

                                                   Yours truly,

                                                   /s/ Reed Smith Shaw & McClay

                                                   REED SMITH SHAW & McCLAY


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                                  EXHIBIT 23.2


                         CONSENT OF INDEPENDENT AUDITORS


We  consent to the  reference  to our firm under the  caption  "Experts"  in the
Registration  Statement  (Form  S-3)  and the  related  Prospectus  of  Keystone
Financial,  Inc. for the  registration of 725,000 shares of its common stock and
to the  incorporation by reference  therein of our report dated January 29, 1999
with respect to the  consolidated  financial  statements of Keystone  Financial,
Inc. and subsidiaries incorporated by reference in its Annual Report (Form 10-K)
for the year ended  December 31, 1998,  filed with the  Securities  and Exchange
Commission.



                                               /s/ ERNST & YOUNG LLP

Pittsburgh, Pennsylvania

March 29, 1999


                         CONSENT OF INDEPENDENT AUDITORS

         We consent  to the  incorporation  by  reference  in this  Registration
Statement on Form S-3 of Keystone  Financial,  Inc.  pertaining  to its Dividend
Reinvestment  Plan and the related  Prospectus of our report dated  February 28,
1997 on our audit of the  consolidated  financial  statements of Financial Trust
Corp and  subsidiaries  for the year ended  December 31,  1996,  which report is
included in the Annual Report on Form 10-K of Keystone  Financial,  Inc. for the
year  ended  December  31,  1998.



                                             /s/ BEARD & COMPANY, INC.

Reading, Pennsylvania

March 26, 1999


                                     
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