GIBSON GREETINGS INC
10-Q, 1994-11-14
GREETING CARDS
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                                UNITED STATES

                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549

                                  FORM 10-Q

  [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

  For the quarterly period ended September 30, 1994

           OR

  [   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
           OF THE SECURITIES EXCHANGE ACT OF 1934

  For the transition period from  _______ to _______

                      Commission File Number 0-11902

                            GIBSON GREETINGS, INC.

  Incorporated under the laws                   IRS Employer
    of the State of Delaware          Identification No. 52-1242761

                  2100 Section Road, Cincinnati, Ohio 45237

                   Telephone Number: Area Code 513-841-6600

          Indicate by check mark  whether the registrant (1) has  filed all
  reports required  to be filed  by Section 13  or 15(d) of the  Securities
  Exchange Act of 1934 during the  preceding 12 months (or for such shorter
  period that the registrant was required to file such reports), and (2) has
  been subject to such filing requirements for the past 90 days.
  Yes  [X]  No  [ ]

          Indicate the number of shares outstanding of each of the issuer's
  classes of  common stock, as  of the  latest practicable date: 16,095,829
  shares of common stock, par value $.01, outstanding at November 7, 1994.





<PAGE>
<PAGE>
<TABLE>
 Part I., Item 1, Financial Statements

                          GIBSON GREETINGS, INC.
                   CONDENSED CONSOLIDATED BALANCE SHEETS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                                     September 30, December 31,   September 30,
                                          1994          1993          1993
                                       ---------     ---------     ---------
<S>                                    <C>           <C>           <C>
ASSETS
CURRENT ASSETS:
  Cash and equivalents                 $     899     $   9,477     $     540
  Trade receivables, net                 126,285       192,163       101,038
  Inventories                            197,742       125,138       190,564
  Prepaid expenses                         5,580         4,207         5,213
  Prepaid income taxes                     7,422            -             -
  Deferred income taxes                   37,582        36,796        33,813
                                       ---------     ---------     ---------
     Total current assets                375,510       367,781       331,168
                                       ---------     ---------     ---------
PLANT AND EQUIPMENT, net                 124,083       116,900       117,850

NOTES RECEIVABLE, net                        875            -             -

OTHER ASSETS, net                        115,708        86,924        79,552
                                       ---------     ---------     ---------
                                       $ 616,176     $ 571,605     $ 528,570
                                       =========     =========     =========
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Debt due within one year             $  96,608     $  66,187     $  41,962
  Accounts payable                        34,085        18,835        26,333
  Income taxes payable                        -         13,071         3,941
  Other current liabilities              100,731        60,479        55,289
                                       ---------     ---------     ---------
   Total current liabilities             231,424       158,572       127,525
                                       ---------     ---------     ---------
DEFERRED INCOME TAXES                       (629)         (854)          618

LONG-TERM DEBT                            63,315        74,365        74,441

OTHER LIABILITIES                         40,178        21,854        21,336
                                       ---------     ---------     ---------
   Total liabilities                     334,288       253,937       223,920
                                       ---------     ---------     ---------
STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                -             -             -

  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                    -             -             -

  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,579,530, 16,533,267 and
   16,530,067 shares issued,
   respectively                              166           165           165
  Paid-in capital                         46,057        45,209        45,089
  Retained earnings                      241,427       277,891       264,917
  Foreign currency adjustment                178           291           367
                                       ---------     ---------     ---------
                                         287,828       323,556       310,538
  Less treasury stock, at cost,
   483,701, 473,344 and 473,344
   shares, respectively                    5,940         5,888         5,888
                                       ---------     ---------     ---------
   Total stockholders' equity            281,888       317,668       304,650
                                       ---------     ---------     ---------
                                       $ 616,176     $ 571,605     $ 528,570
                                       =========     =========     =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF INCOME
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                              Three Months Ended        Nine Months Ended
                                 September 30,             September 30,
                               1994         1993         1994         1993
                            ---------    ---------    ---------    ---------
<S>                         <C>          <C>          <C>          <C>
Revenues                    $ 153,026    $ 142,296    $ 337,103    $ 311,167

Costs and expenses:

  Cost of products sold        86,480       77,519      166,046      139,328

  Selling, distribution and
   administrative expenses     66,699       58,012      185,788      156,929
                            ---------    ---------    ---------    ---------
    Total operating
      expenses                153,179      135,531      351,834      296,257
                            ---------    ---------    ---------    ---------
Operating income (loss)
  before financing and
  derivative transaction
  expenses                       (153)       6,765      (14,731)      14,910

Financing and derivative
  transaction expenses:

   Interest expense             2,656        1,945        6,685        5,362

   Interest income               (142)        (127)        (651)        (894)

   (Gain) loss on derivative
     transactions, net         (2,277)       1,879       17,469        1,879
                            ---------    ---------    ---------    ---------
    Total financing and
      derivative transaction
      expenses, net               237        3,697       23,503        6,347
                            ---------    ---------    ---------    ---------
Income (loss) before
  income taxes                   (390)       3,068      (38,234)       8,563

 Income taxes                    (749)         826       (6,595)       3,304
                            ---------    ---------    ---------    ---------
Net income (loss)           $     359    $   2,242    $ (31,639)   $   5,259
                            =========    =========    =========    =========

Net income (loss) per share $     .02    $     .14    $   (1.96)   $     .33
                            =========    =========    =========    =========
Dividends per share         $     .10    $     .10    $     .30    $     .30
                            =========    =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                          (Dollars in thousands)
                                (Unaudited)
<CAPTION>
                                                        Nine Months Ended
                                                          September 30,
                                                       1994          1993
                                                    ----------    ----------
<S>                                                 <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income (loss)                                  $  (31,639)   $    5,259
 Adjustments to reconcile net income (loss) to
  net cash provided by operating activities:
   Depreciation and write-down of display fixtures      17,505        18,022
   Loss on disposal of plant and equipment               4,703         3,556
   Loss on derivative transactions, net                 17,469         1,879
   Deferred income taxes                                  (561)       (4,576)
   Amortization of deferred costs and other
    intangibles                                         15,901        15,617
   Change in assets and liabilities:
      Decrease in trade receivables, net                65,878        68,596
      Increase in inventories                          (72,604)      (63,583)
      Increase in prepaid expenses                      (1,373)         (720)
      Increase in prepaid income taxes                  (7,422)           -
      Increase in notes receivable, net                   (875)           -
      Increase in other assets, net of amortization    (44,685)      (15,730)
      Increase in accounts payable                      15,250        10,077
      Decrease in income taxes payable                 (13,071)       (6,116)
      Increase in other current  liabilities            22,783         1,413
      Increase (decrease) in other liabilities          18,324        (3,658)
   All other, net                                         (226)          174
                                                    ----------    ----------
           Total adjustments                            36,996        24,951
                                                    ----------    ----------
        Net cash provided by operating activities        5,357        30,210
                                                    ----------    ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchase of plant and equipment                       (29,419)      (24,673)
 Proceeds from sale of plant and equipment                 165           121
 Acquisition of The Paper Factory of Wisconsin, Inc.,
    net of cash acquired                                    -        (24,782)
                                                    ----------    ----------
        Net cash used in investing activities          (29,254)      (49,334)
                                                    ----------    ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Net increase in short-term borrowings                  23,180         7,950
 Issuance of long-term debt                                 -          8,075
 Payments on long-term debt                             (3,833)       (1,708)
 Issuance of common stock                                  849           653
 Acquisition of common stock for treasury                  (52)           -
 Dividends paid                                         (4,825)       (4,811)
                                                    ----------    ----------

       Net cash provided by financing activities        15,319        10,159
                                                    ----------    ----------
NET DECREASE IN CASH AND EQUIVALENTS                    (8,578)       (8,965)

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD              9,477         9,505
                                                    ----------    ----------
CASH AND EQUIVALENTS AT END OF PERIOD               $      899    $      540
                                                    ==========    ==========

Supplemental disclosures of cash flow information
 Cash paid during the period for:
   Interest                                         $    5,202    $    5,048
   Income taxes                                         14,237        14,014
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
            Three and Nine Months Ended September 30, 1994 and 1993
                 (Amounts in thousands except per share data)
                                  (Unaudited)

Note 1 - Basis of Presentation
The accompanying unaudited condensed consolidated financial statements include
the  accounts of  Gibson Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been  eliminated in consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in  accordance with  Article 10-01  of Regulation  S-X of  the  Securities and
Exchange Commission and, as such,  do not include all information required  by
generally  accepted accounting  principles.   However, in  the opinion  of the
Company,  these financial  statements contain  all adjustments,  consisting of
only normal recurring adjustments, necessary  to present fairly the  financial
position as of September 30,  1994, December 31, 1993 and September  30, 1993,
the results of its  operations for the three  and nine months ended  September
30,  1994 and 1993 and its cash flows  for the nine months ended September 30,
1994  and  1993.    The  Company  suggests  that  the  accompanying  financial
statements be read in conjunction  with the consolidated financial  statements
and notes included in the Company's Annual  Report on Form 10-K/A for the year
ended December 31, 1993.

On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory  of Cleo,  Inc. (Cleo), a  wholly-owned subsidiary,  at December 31,
1993 had been overstated, resulting in an approximate 20% overstatement of the
Company's previously  reported  1993 consolidated  net  income.   The  Company
believes such overstatement resulted from a  deliberate attempt by one or more
Cleo personnel to overstate income before income taxes.  The  overstatement of
inventory and income before income  taxes was $8,806 at December 31,  1993 and
for  the  year then  ended.    The December  31,  1993  consolidated financial
statements  were amended  and  restated  to  reflect the  correction  of  such
overstatement  as well as  the accrual of  an unrealized market  value loss of
$3,100 on two derivative transactions outstanding at December 31,  1993, which
did not qualify as hedges, and the recognition of a $1,982 previously deferred
gain from  certain  derivative  transactions entered  into  and/or  terminated
during 1993 which also did not qualify as hedges.  The net effect of these two
derivative  adjustments,  a  loss  of  $1,118,  was  recognized  in  the  1993
consolidated financial statements as  these adjustments became significant  in
light  of the  reduction  in  the  Company's net  income  resulting  from  the
restatement of Cleo inventory.  The above changes  reduced 1993 net income and
net income per  share from  amounts previously  reported by  $6,013 and  $.38,
respectively.

The Company determined that $1,400  of the $8,806 inventory and income  before
income taxes overstatement related to the third quarter of 1993.  Accordingly,
the  September  30,  1993  condensed  consolidated  financial statements  were
amended  and  restated  to  reflect  the  correction  of  such  overstatement.
Additionally, the Company accrued an unrealized market value loss of $2,990 on
two derivative transactions  outstanding at September  30, 1993 which  did not
qualify  as  hedges and  recognized  a $1,111  previously  deferred  gain from
certain  derivative  transactions entered  into and/or  terminated  during the
first  nine months  of 1993 which  also did  not qualify  as hedges.   The net
effect of these  two derivative adjustments, a loss  of $1,879, was recognized
in the restated September 30, 1993 condensed consolidated financial statements
as these  adjustments  became significant  in light  of the  reduction in  the
PAGE
<PAGE>

Company's  net income resulting from  the restatement of  Cleo inventory.  The
above changes  reduced net income and net  income per share for  the three and
nine months  then ended from  amounts previously reported by  $1,903 and $.12,
respectively.

At  March 31,  1994,  the  Cleo  inventories remained  overstated  by  $8,806.
Accordingly,  the March 31,  1994 condensed  consolidated financial statements
were  amended and  restated to reflect  the correction  of such overstatement.
The correction had no impact on loss before income taxes, net loss or net loss
per  share for  the three  months ended  March 31,  1994.   The impact  of the
Company's  recognition  of a  $3,100  unrealized loss  on  the  two derivative
transactions  which did not  qualify as hedges in  its restated 1993 financial
statements,  together  with  the  recognition  of  a  $149  gain  from certain
derivative transactions  terminated during 1994 which also  did not qualify as
hedges,  had the  effect  of reducing  the  Company's net  loss on  derivative
transactions,  net loss, and  net loss  per share  for the three  months ended
March  31,  1994  by  $3,249,  $3,249  and  $.20,  respectively,  from amounts
previously reported.

Interest rate swap and  derivative transactions that do not qualify  as hedges
are recorded at their  fair market value, which  is the estimated amount  that
the Company  would  receive  or  pay  to terminate  the  transactions  at  the
reporting date as determined by a financial institution based on the projected
value of the transactions at maturity.

The Company's debt agreements contain certain  covenants including limitations
on dividends based on a formula related to net income, stock sales and certain
restricted  investments.   At September 30,  1994, the  amount of unrestricted
retained earnings available for dividends was $38,305.

Certain prior year amounts in the consolidated financial statements  have been
reclassified to conform with the 1994 presentation.


Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for  interim periods are not necessarily  indicative of results for
the full year.


Note 3 - Trade Receivables

Trade receivables consist of the following:

                                        September 30, December 31, September 30,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Trade receivables                         $ 162,440    $ 245,682    $ 139,280

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      36,155       53,519       38,242
                                          ---------    ---------    ---------
                                          $ 126,285    $ 192,163    $ 101,038
                                          =========    =========    =========
PAGE
<PAGE>

Note 4 - Inventories

Inventories consist of the following:
                                        September 30, December 31, September 30,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Finished goods                            $ 142,732    $  74,268    $ 137,762
Work-in-process                              14,889       13,147       15,829
Raw materials and supplies                   40,121       37,723       36,973
                                          ---------    ---------    ---------
                                          $ 197,742    $ 125,138    $ 190,564
                                          =========    =========    =========

Note 5 - Interest Expense

There was  no capitalized interest for the  three-month and nine-month periods
ended September 30, 1994 and 1993.


Note 6 - Net Income (Loss) Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income (loss) per share is as follows:

                                                       1994          1993
                                                    ----------    ----------
Three months ended September 30,                        16,107        16,121
                                                    ==========    ==========

Nine months ended September 30,                         16,138        16,091
                                                    ==========    ==========
PAGE
<PAGE>

Note 7 - Derivative Transactions

The  Company periodically  has entered into  interest rate  swap or derivative
transactions  with  the intent  to  manage the  interest  rate  sensitivity of
portions of its  debt.  On March 4, 1994, the  Company felt compelled to enter
into two  interest rate  derivative transactions  to cap its  exposure on  two
prior interest rate derivative transactions that had a negative  market value,
on  that  date, of  $17,500.   These  two new  transactions  have caps  on the
Company's total exposure and replace the previous uncapped positions that were
entered into  subsequent  to December  31, 1993  in  an attempt  to limit  the
Company's exposure against rising short-term interest rates.

As discussed in Note 8 below, the Company has filed suit against Bankers Trust
Company  and its affiliate BT Securities alleging  that in connection with the
sale of  these  and earlier  derivatives  to  the Company  they  had  breached
fiduciary duties, made fraudulent representations, and failed to make adequate
disclosures, in  violation of  common  law and  statutory obligations  to  the
Company.   The  Company's suit  seeks damages  of approximately  $23,000, plus
$50,000 punitive  damages, and asks that  the Court declare  the Company's two
existing derivative transactions with Bankers Trust to be unenforceable.   The
following information about the Company's derivative transactions is provided,
for disclosure  purposes, and  is subject, in  its entirety, to  the Company's
litigation  position against  Bankers Trust  Company and  its affiliate.   The
actual effects  upon the Company of these  derivative transactions will depend
upon the outcome of this litigation.

At September 30,  1994 the two  interest rate derivative  transactions entered
into on March 4, 1994 are outstanding  and are recorded at fair market  value.
These new transactions will result  in a minimum loss of $3,000  and a maximum
potential loss of $27,575.  These positions mature in June and August 1995 and
may  be liquidated at any  time prior to  maturity.  They will  continue to be
reported at current fair market value until they mature or are closed out, and
fluctuations in such value will affect earnings in future periods.  Except for
these two positions and two relatively minor ($3,000 notional  value) interest
rate swaps on industrial revenue bonds, the Company has  discontinued entering
into transactions  of this  nature.  The  Company recorded a  net loss  in the
accompanying  condensed consolidated statements  of income of  $17,469 for the
nine months ended September 30, 1994 which is  comprised of the $3,000 minimum
loss to be paid upon maturity, an additional $14,618 unrealized loss to record
these  transactions at market  value and the  recognition of a  $149 gain from
certain derivative  transactions  terminated during  1994 which  also did  not
qualify  as hedges.   The reduction  in loss  to record these  transactions at
market value  for the three  months ended September 30,  1994 is $2,277.   The
current market  value was determined by  a financial institution  based on the
projected future value of the transactions at maturity.

PAGE
<PAGE>
The Company  cannot realize  a gain  at maturity on  either open  transaction.
Each  transaction has  a  $25,000 notional  value.   On  one transaction,  the
Company's minimum  loss will  be  $3,000; its  maximum loss  will be  $17,500,
depending  on the  six-month LIBOR  rate  on June  7,  1995.   The Company  is
adversely impacted at  the rate of $72.5  for each basis  point that the  six-
month LIBOR rate on that date exceeds 3.90%, up to a maximum of 5.90%.  On the
other transaction, the Company's maximum loss is capped at  $10,075, depending
on  the basis  point spread  for interest  rate swaps  (the "swap  spread") on
August 15, 1995 relative to the 10.75% U.S.  Treasury Note maturing August 15,
2005.   The Company is adversely impacted if such  swap spread on that date is
less than  33.5 basis points,  with the amount of  its loss calculated  at the
rate  of $746.3 for  each basis point,  and with  its exposure capped  if such
spread is less than 20 basis points.  The Company will realize no loss on this
transaction if the swap spread is at or above 33.5 basis  points on August 15,
1995.  As of  September 30, 1994, the six-month LIBOR rate was   5.75% and the
swap  spread was 27.4  basis points.   The Company may elect  to liquidate the
transactions  at  any  time  prior  to  maturity  based  on  market conditions
prevailing at the time.

The negative market values of  these two positions at September 30,  1994 were
as follows:
              Six-month LIBOR  Band -  3.9% to 5.9%    $16,188
              Swap Spread                                4,530
                                                       -------
                                                       $20,718
                                                       =======

Based on the stated maturity dates, the $20,718 accrual  for the loss is shown
as an  Other  Current Liability  in  the accompanying  condensed  consolidated
balance sheet.  As required  by SFAS No. 109, the Company has recorded the tax
benefit from  the loss  on  these derivative  transactions and  an  offsetting
valuation allowance for the  full amount of the  estimated tax benefit due  to
current uncertainties  surrounding the amount,  timing and characteristics  of
the loss.

At  September  30,  1993,  the  Company  had  two  interest   rate  derivative
transactions outstanding, different than those  discussed above, that did  not
qualify  as hedges.   The  first  attempted to  limit the  Company's  exposure
against rising short-term rates  on a notional amount of $60,000 through 1995.
The second  position  provided the  Company  with a  maximum 1.0%  annuity  on
$30,000  through August  1994 predicated  on short-term  rates remaining  in a
specified range.   The estimated current market value of  these two derivative
transactions, as determined  by a financial  institution based on  a projected
future value  of  the  transactions at  maturity,  was  a loss  of  $2,990  at
September  30, 1993  and was  accrued in  the restated  condensed consolidated
financial statements at September 30,  1993 and for the three and  nine months
then ended.  The Company received proceeds of approximately $1,111 relating to
certain  derivative transactions,  which also  did not  qualify as  hedges and
which were either entered into or terminated during  1993.  Such proceeds have
been reflected in the restated condensed consolidated statement of  income for
the three and nine months  ended September 30, 1993 as a component  of "(Gain)
loss on derivative transactions, net."

PAGE
<PAGE>
Note 8 - Legal Matters

In 1990, a  complaint was issued against  the Company alleging certain  unfair
labor practices in  connection with a  strike at  one of its  facilities.   On
December 18, 1991, an Administrative Law Judge of the National Labor Relations
Board  ("NLRB") issued a  recommended order, which  included reinstatement and
back  pay affecting  approximately 160  strikers, based  on findings  that the
Company had  violated certain provisions of the  National Labor Relations Act.
On  May 7, 1993,  the NLRB upheld  the Administrative Law  Judge's decision in
some  respects, and enlarged  the number of  strikers entitled to  back pay to
approximately 240.   An appeal was filed in the United States Court of Appeals
for the District of Columbia Circuit.  The Company believes it has substantial
defenses to the charges,  and these defenses were  presented in briefs and  in
appellate oral argument which was heard on September 14,  1994.  A decision is
expected later in 1994 or early in 1995.

On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory of Cleo at  December 31, 1993 had  been overstated, resulting in  an
approximate  20%  overstatement  of  the  Company's  previously reported  1993
consolidated net income. See Note 1.

On July  1, 1994,  immediately  following the  announcement of  the  inventory
misstatement at  Cleo, five purported class actions  were commenced by certain
stockholders  against  the  Company  and  its  Chairman, President  and  Chief
Executive  Officer in  the  United  States  District Court  for  the  Southern
District  of Ohio.    These suits  have been  consolidated and  a Consolidated
Amended  Class Action Complaint  against the Company,  its Chairman, President
and  Chief  Executive Officer,  its  Chief Financial  Officer  and  the former
President and Chief Executive  Officer of Cleo was  filed on October 7,  1994.
This  Complaint alleges  violations of the  federal securities  laws and seeks
unspecified  damages for an  asserted public  disclosure of  false information
regarding the Company's  earnings.  The  Company intends to  vigorously defend
the  suit and has  filed an  Answer denying any  wrongdoing and  a Third Party
Complaint  against its former  auditor for  contribution against  any judgment
adverse to the Company.  The plaintiffs' motion  for class certification is to
be heard on November 18, 1994.

The Securities and Exchange Commission  is conducting a private  investigation
to  determine whether  the  Company  or any  of  its  officers, directors  and
employees have engaged  in conduct in  violation of certain provisions  of the
Securities Exchange Act of 1934 and the rules and regulations thereunder.  The
Company  believes  that  such  investigation  is  focused principally  on  the
derivative transactions and the overstatement of the  Cleo inventory discussed
in Note  1 and  the Company's  public statements  and accounting systems  with
respect thereto. The Company is cooperating in such investigation.

On September 12, 1994 the Company filed suit against Bankers Trust Company and
its  affiliate BT  Securities  in the  United  States District  Court for  the
Southern  District of  Ohio  alleging  that in  connection  with the  sale  of
derivatives to the Company they had breached fiduciary duties, made fraudulent
misrepresentations, and failed to make  adequate disclosures, in violation  of
common law and statutory obligations  to the Company.  The suit  seeks damages
of approximately $23,000 plus $50,000 punitive damages and asks that the court
declare the Company's existing derivative  transactions with Bankers Trust  to
be  unenforceable.  Bankers Trust has filed  an Answer denying the allegations
and   a   counterclaim  seeking   enforcement  of   the   existing  derivative
transactions.

PAGE
<PAGE>
On October 21, 1994,  an individual, alleging herself  to be a shareholder  of
the Company, filed a purported derivative action in the United States District
Court for the Southern District of Ohio against  each of the Company's current
directors, a  former  director, the  Company's  Chief Financial  Officer,  the
Company's former Chief Financial Officer, former Treasurer  and another former
employee of the Company.  The Complaint alleges that the individual defendants
breached certain fiduciary  duties to the  Company in connection  with certain
derivative  transactions  with  Bankers  Trust  and  in  connection  with  the
misstatement of  earnings.   The  Company is  also named  in the  action as  a
"nominal defendant."  Although  the action is ostensibly brought  on behalf of
the  Company, the  plaintiff  made  no request  that  the  Board of  Directors
consider  her claims  before  filing suit,  as  the  Company believes  she  is
required to do.  The defendants' responses to the plaintiff's complaint is not
yet due.

In addition, the Company is a defendant in certain other litigation.

Management does not believe that an adverse outcome as  to any or all of these
matters  would have a  material adverse effect  on the Company's  net worth or
total  cash flows; however,  the impact  on the  statement of operations  in a
given year could be material.

PAGE
<PAGE>
Part I.,  Item 2., Management's Discussion and Analysis of Results of Operations
and Financial Condition

Introduction

On July 1, 1994, the Company announced that it had determined that the inventory
of Cleo at December  31, 1993 had been  overstated, resulting in  an approximate
20%  overstatement of the  Company's previously  reported 1993  consolidated net
income.   The  Company believes  such overstatement  resulted from  a deliberate
attempt by one or more  Cleo personnel to overstate income  before income taxes.
As a result of this overstatement, it was necessary for the Company to amend and
restate  its  December  31,  1993  consolidated  financial  statements  and  its
September  30,  1993  and  March  31,   1994  condensed  consolidated  financial
statements.  The adjustments made are described above in Note 1 to the Condensed
Consolidated Financial Statements included  in this quarterly report  and should
be reviewed in conjunction with the  discussions of "Results of  Operations" and
"Liquidity and Capital Resources" presented below.

Results of Operations

Revenues in the third quarter increased 7.5% to $153.0 million from the previous
year.   This increase largely reflected increases  in domestic and international
sales of  greeting cards  as well  as increased  sales by  The Paper Factory  of
Wisconsin, Inc. (The Paper  Factory), partially  offset by lower  sales of  Cleo
products  combined with higher sales allowances reflecting competitive pressure.
Returns and allowances were 14.8% of sales  for the three months ended September
30, 1994  compared to 9.9%  for the  same period in  1993.  For  the nine months
ended  September 30, 1994, revenues  increased 8.3% to $337.1  million from 1993
reflecting the higher sales  of greeting cards and  sales by The  Paper Factory.
Returns and allowances were 17.4%  of sales for the nine  months ended September
30, 1994 compared to 16.0% for the same period in 1993.

Operating expenses totaled  $153.2 million in the  third quarter of  1994 versus
$135.5 million in the corresponding quarter in  1993.  Cost of products sold, as
a percent  of revenues, were 56.5%  versus 54.5% for the  third quarter of 1993.
The  increase was  primarily due  to increases at  Cleo and  competitive pricing
pressure  and  increases  in sales  allowances at  the  Company's  greeting card
division.    In addition,  the  change in  product  mix,  pricing pressures  and
customer discounts which had adversely affected gross margins  from Cleo's sales
of gift wrap and paper  products in 1993, as  discussed in the Company's  Annual
Report on Form  10-K/A for the year  ended December 31, 1993,  continued in 1994
and the Company  expects Cleo to incur  a loss for the  full twelve months ended
December  31, 1994.   Selling,  distribution and  administrative expenses,  as a
percent of revenues,  increased to 43.6% from  40.8% primarily due  to increased
expenditures for programs implemented by the Company to improve customer service
and  to increase  sales and  marketing  efforts primarily  with  respect to  the
Company's greeting card division.

Operating expenses  totaled $351.8 million for  the nine months  ended September
30,  1994 representing an 18.8% increase over 1993.  Cost of products sold, as a
percent of revenues, were 49.3% versus 44.8%  in 1993 reflecting the full impact
of The Paper  Factory in 1994, obsolescence  charges at Cleo  and the change  in
product mix, pricing pressures and customer discounts at Cleo which are expected
to continue throughout 1994.  Selling, distribution and administrative expenses,
as a  percent of revenues,  increased to 55.1%  from 50.4% primarily  due to the
acquisition of The Paper Factory combined with costs associated with programs to
improve customer service and to increase selling and marketing efforts primarily
with respect to the Company's greeting card division.
PAGE
<PAGE>
For the three months ended September 30,  1994, the Company recorded a reduction
in the  loss  of $2.3  million  on two  derivative transactions  outstanding  at
September 30, 1994, which do  not qualify as hedges.  For  the nine months ended
September 30, 1994, the Company recorded a  net loss on derivative  transactions
which do  not qualify  as hedges  of $17.5 million  consisting of  a $3  million
minimum loss to  be paid upon  maturity, an additional $14.6  million unrealized
loss based  on the fair market  value of the transactions  on that date  and the
recognition of a $.1 million gain. For the three and nine months ended September
30, 1993 the Company  recorded a  net loss  on derivative  transactions of  $1.9
million, consisting of the  accrual of an unrealized  market value loss  of $3.0
million on two derivative transactions outstanding at September  30, 1993, which
did not qualify as  hedges, and  the recognition  of a  $1.1 million  previously
deferred  gain  from   certain  derivative  transactions  entered  into   and/or
terminated during the  first nine months of 1993  which also did not  qualify as
hedges.   The market values of derivative  transactions outstanding at September
30, 1994 and September 30, 1993 were determined by a financial institution based
on the projected future value of the  transactions at maturity.  These positions
will  continue to be reported at current  fair market value until they mature or
are closed out. See "Financing and derivative transaction expenses" below.

Third quarter pretax loss was  $.4 million compared with pretax  income for 1993
of $3.1 million.   Pretax loss for the nine  months ended September 30, 1994 was
$38.2 million compared with 1993 pretax income of $8.6 million.

The effective tax rates at which  the 1994 loss was benefitted differs from  the
statutory  rates due  principally to  allowances provided  against  tax benefits
related to  the derivative transactions as  realization of such  tax benefits in
the  carryforward period  is not assured.   The  tax rates  for the  1993 period
differ from the statutory rates in part  due to the goodwill associated with The
Paper Factory acquisition and  allowances provided against tax  benefits related
to derivative transactions.

Net income for  the third quarter of 1994 was $.4 million compared with 1993 net
income  of $2.2 million.  For the nine months ended September 30, 1994, net loss
was $31.6 million compared with 1993 net income of $5.3 million.

Financing and derivative transaction expenses  The Company has two interest rate
derivative transactions outstanding at September 30, 1994, which are recorded at
fair market value.   Except for these  two positions  (described below) and  two
relatively  minor ($3 million notional value) interest  rate swaps on industrial
revenue  bonds, the  Company has  discontinued  trading  in any  swap/derivative
positions.

PAGE
<PAGE>
On March 4,  1994, the Company felt compelled to enter  into the two outstanding
interest  rate derivative  transactions  in order  to  replace  and to  cap  its
exposure on two prior uncapped interest rate derivative transactions that  had a
negative  market value, on that date, of  $17.5 million.  As discussed in Item 1
of Part  II of  this report  on Form 10-Q,  the Company has  filed suit  against
Bankers  Trust  Company  and  its  affiliate  BT  Securities  alleging  that  in
connection with the sale  of these and earlier  derivatives to the  Company they
had breached fiduciary duties,  made fraudulent  representations, and failed  to
make adequate disclosures, in violation of common law  and statutory obligations
to the Company.  The Company's suit  seeks damages of approximately $23 million,
plus $50 million punitive damages, and asks that the Court declare the Company's
two  existing derivative transactions  with Bankers  Trust to  be unenforceable.
The  following  information  about  the  Company's  derivative  transactions  is
provided, for  disclosure  purposes, and  is subject,  in its  entirety, to  the
Company's litigation position against  Bankers Trust Company and  its affiliate.
The actual effects upon the Company of these derivative transactions will depend
upon the outcome of this litigation.

The two new March 4, 1994 transactions, which are recorded at fair market value,
have a set minimum floor loss of $3 million at maturity and a  maximum potential
loss of  $27.575 million.  The Company's losses will  be minimized at $3 million
if the six-month LIBOR rate is at  or below  3.90% on June 7, 1995 and the basis
point spread for interest rate swaps (the  "swap spread") relative to the 10.75%
U.S. Treasury Note maturing August  15, 2005 is at or above 33.5 basis points on
August 15,  1995. On the  other hand,  its losses  will be maximized at  $27.575
million  if the six-month LIBOR rate equals or exceeds 5.90% on June 7, 1995 and
the swap spread is 20 basis points or less on August 15, 1995.  As of  September
30, 1994, the  six-month LIBOR rate was  5.75%, the swap  spread was 27.4  basis
points and the negative market value of these transactions was $20.7 million.

The full amount of the $20.7 million loss, representing the termination value at
September  30, 1994, had no  cash flow impact in  the first nine months of 1994;
cash will not be  required until maturity for  each of the  respective positions
unless they are liquidated prior  thereto.  The positions may  be liquidated and
paid  out at any time prior to maturity and  the Company will continue to review
the desirability of liquidating them on an ongoing basis.

Certain of the derivative transactions executed during  the first nine months of
1993 did not  qualify as  effective interest rate hedges  and, accordingly,  the
proceeds realized  from  such  transactions  (approximately $1.1  million)  were
recognized as a component  of the loss  on derivative  transactions, net in  the
restated condensed  consolidated  statement of  income for  the  three and  nine
months ended  September 30, 1993.   Additionally, the  estimated current  market
value of  two derivative transactions outstanding  at September 30,  1993, which
likewise did not qualify as effective  interest rate hedges, was a loss of  $3.0
million  which was  accrued in  the  restated  condensed consolidated  financial
statements at September 30, 1993.

Liquidity and Capital Resources

Cash flows from operating activities for the  first nine months of 1994 provided
$5.4 million in cash compared to $30.2 million for the same period in 1993.  The
decline from 1993 reflected the net loss from operations, excluding the non-cash
charge related to the loss on derivative transactions; higher increases in other
assets,  net of  amortization and  inventories; and  larger decreases  in income
taxes payable partially offset by a larger increase in other current liabilities
and other liabilities.   The increase  in other assets reflected  higher prepaid
amounts on new sales agreements.
PAGE
<PAGE>
Other current liabilities increased $45.4  million from the same  period in 1993
primarily due to the  loss on derivative transactions  of $20.7 million  and the
timing of  other payments.   Other liabilities increased $18.8  million from the
same period in 1993  primarily due to an  increase in the noncurrent  portion of
amounts due on  sales agreements reflecting new and renewed sales  agreements in
1994.

Net cash used in investing  activities totaled $29.3 million in  the nine months
ended September 30, 1994  compared with $49.3 million  in the nine  months ended
September 30, 1993.  Cash  used in investing activities for  plant and equipment
purchases  in 1994  was $29.4 million compared  to $24.7  million in 1993.   The
increase  in capital  expenditures was  largely  due to  an increase  in fixture
purchases.  Prior year reflected the acquisition  of The Paper Factory which was
financed  with cash  and $8.1  million of  long-term debt  issued to  the former
shareholders of The Paper Factory.

Cash provided by financing activities in the first nine months of 1994 was $15.3
million compared to $10.2 million in 1993.  Prior year included  the issuance of
$8.1 million of  long-term debt issued to  the former  shareholders of The Paper
Factory. Debt due within one year at September 30, 1994 was $96.6 million versus
$42.0 million  at September 30, 1993 reflecting  increased cash  requirements by
certain domestic operations.

In connection  with certain  of the  Company's debt  agreements, the Company  is
required  to submit  to its  lenders, interim  condensed  consolidated financial
statements within 45  days after the end of the  quarter.  Since the Company was
seeking a  more complete valuation  of its derivative transactions  prior to its
restatement  of prior period results,  the Company  was unable to  provide those
statements for the period ended June 30, 1994 to its lenders by August 15, 1994.
Management filed  those statements  with the lenders  within thirty  days of the
original deadline which is permissible under the debt agreements.  Additionally,
these  agreements contain  covenants related  to  material  adverse changes  and
material litigation.  Management  believes that the Company  is not in violation
of these covenants.

Management believes that its cash flows from operations and  credit sources will
provide  adequate funds,  both on  a short-term  and on  a long-term  basis, for
currently foreseeable  debt  payments,  lease  commitments  and  payments  under
existing  customer agreements,  as well  as for  financing  existing operations,
currently projected capital expenditures, anticipated long-term sales agreements
consistent with industry trends and other contingencies.  (See Part II, Item 1).

PAGE
<PAGE>

Part II. Other Information

Item 1. Legal Proceedings

On July 1, 1994, the Company announced that it had determined that the inventory
of Cleo at December  31, 1993 had been  overstated, resulting in  an approximate
20%  overstatement of the  Company's previously  reported 1993  consolidated net
income.  See Part I, Item 2 hereof.

On  July  1,  1994, immediately  following  the  announcement of  the  inventory
misstatement of  Cleo, five purported class  actions were  commenced by  certain
stockholders against the Company and its Chairman, President and Chief Executive
Officer in the United States  District Court for the Southern  District of Ohio.
These  suits  have  been   consolidated  (In  Re  Gibson   Greetings  Securities
Litigation)  and a  Consolidated  Amended Class  Action  Complaint  against  the
Company,  its  Chairman,  President  and  Chief  Executive  Officer,  its  Chief
Financial Officer and the former President  and Chief Executive Officer  of Cleo
was filed  on October 7, 1994.  This Complaint alleges violations of the federal
securities laws and seeks unspecified damages for an  asserted public disclosure
of false information regarding the Company's earnings.   The Company intends  to
vigorously defend the suit and has filed an Answer  denying any wrongdoing and a
Third Party Complaint against  its former auditor for   contribution against any
judgment adverse to the Company.  The plaintiffs' motion for class certification
is to be heard on November 18, 1994.

The Securities and Exchange Commission is conducting a  private investigation to
determine whether  the Company or  any of its officers,  directors and employees
have  engaged in conduct in  violation of  certain provisions of  the Securities
Exchange Act of 1934  and the  rules and  regulations thereunder.   The  Company
believes  that such  investigation  is focused  principally  on  the  derivative
transactions and  the overstatement of the  Cleo inventory discussed  in Part I,
Item 2  hereof and the Company's  public statements and accounting  systems with
respect thereto.  The Company is cooperating in such investigation.

On September 12, 1994 the  Company filed suit against Bankers  Trust Company and
its affiliate BT Securities in the United States District Court for the Southern
District  of Ohio  (Gibson  Greetings,  Inc. v.  Bankers  Trust Company  and  BT
Securities Corporation) alleging that in connection with the sale of derivatives
to   the  Company   they  had   breached  fiduciary   duties,   made  fraudulent
misrepresentations,  and failed to  make adequate  disclosures, in  violation of
common law and statutory obligations to the Company.   The suit seeks damages of
approximately $23  million plus $50 million  punitive damages and  asks that the
court declare the Company's existing derivative  transactions with Bankers Trust
to be unenforceable.  Bankers Trust has  filed an Answer denying the allegations
and a counterclaim seeking enforcement of the existing derivative transactions.

PAGE
<PAGE>
On October 21, 1994, an individual, alleging herself to  be a shareholder of the
Company, filed a purported derivative action in the United States District Court
for  the  Southern  District of  Ohio  against  each  of  the  Company's current
directors, a  former  director,  the  Company's  Chief  Financial  Officer,  the
Company's former Chief Financial  Officer, former  Treasurer and another  former
employee of the Company  (Rocks v. Gibson  Greetings, et.  al.).  The  Complaint
alleges that the individual defendants breached certain fiduciary  duties to the
Company in connection with  certain derivative  transactions with Bankers  Trust
and in connection with the misstatement  of earnings.  The Company is also named
in  the action  as a  "nominal defendant."   Although  the action  is ostensibly
brought on behalf of the Company,  the plaintiff made no request that the  Board
of Directors consider her claims before filing suit, as the Company believes she
is required to do.   The defendants' responses  to the plaintiff's  complaint is
not yet due.

In 1989, unfair labor  practice charges  were filed  against the  Company as  an
outgrowth of a strike at its Berea,  Kentucky facility.  Remedies sought include
back pay from August 8, 1989 and  reinstatement of employment for  approximately
200 employees.  In  February 1990,  the General  Counsel of  the National  Labor
Relations Board ("NLRB") issued a  complaint based on certain of the allegations
of these  charges (In  the Matter of  Gibson Greetings,  Inc. and  International
Brotherhood of Fireman and Oilers, AFL-CIO, Cases 9-CA-26706, 27660, 26875.)  On
December 18, 1991, an Administrative Law Judge  of the NLRB issued a recommended
order, which included reinstatements  and back  pay affecting approximately  160
strikers, based on findings that the Company had violated certain  provisions of
the  National  Labor  Relations  Act.   On  May  7,  1993, the  NLRB  upheld the
Administrative Law Judge's decision in some respects, and enlarged the number of
strikers entitled to back pay to approximately  240.  An appeal was filed in the
United  States Court  of Appeals  for the  District  of Columbia  Circuit.   The
Company believes it has substantial defenses to the  charges, and these defenses
were  presented in  briefs and  in appellate  oral argument  which was  heard on
September 14, 1994.  A decision is expected later in 1994 or early in 1995.

In addition, the Company is a defendant in certain other litigation.

Management does not believe that  an adverse outcome as  to any or all  of these
matters would have a material adverse effect on the Company's net worth or total
cash flows; however, the  impact on the statement of operations  in a given year
could be material.

PAGE
<PAGE>

Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders
Not applicable.

Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibits       Employment Agreement between Gibson Greetings, Inc.
                   and Ralph J. Olson, dated June 24, 1994.


b)  Reports on Form 8-K
                   The Company filed a Form 8-K with the Securities and
                   Exchange  Commission  on  July  1,  1994 (date of report:
                   July  1, 1994)  attaching  the Company's press release dated
                   July 1, 1994.   No financial  statements were required to
                   be filed in connection with the report.
PAGE
<PAGE>

                                   SIGNATURES


 Pursuant to the  requirements of the  Securities Exchange Act of  1934, Gibson
 Greetings,  Inc. has duly caused this report to be signed on its behalf by the
 undersigned thereunto duly authorized.

                                        GIBSON GREETINGS, INC.

 Date November 14, 1994
                                        By:/s/ William L. Flaherty
                                           -----------------------
                                           William L. Flaherty
                                           Vice President-Finance
                                           Principal Financial
                                           and Accounting Officer
PAGE
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               SEP-30-1994
<CASH>                                             899
<SECURITIES>                                         0
<RECEIVABLES>                                   162440
<ALLOWANCES>                                     36155
<INVENTORY>                                     197742
<CURRENT-ASSETS>                                375510
<PP&E>                                          124083
<DEPRECIATION>                                   17505
<TOTAL-ASSETS>                                  616176
<CURRENT-LIABILITIES>                           231424
<BONDS>                                          63315
<COMMON>                                           166
                                0
                                          0
<OTHER-SE>                                      281722
<TOTAL-LIABILITY-AND-EQUITY>                    616176
<SALES>                                         336574
<TOTAL-REVENUES>                                337103
<CGS>                                           166046
<TOTAL-COSTS>                                   351834
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                  3177
<INTEREST-EXPENSE>                                6685
<INCOME-PRETAX>                                (38234)
<INCOME-TAX>                                    (6595)
<INCOME-CONTINUING>                            (31639)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (31639)
<EPS-PRIMARY>                                   (1.96)
<EPS-DILUTED>                                   (1.96)
        

</TABLE>

PAGE
<PAGE>
                                                           EXHIBIT 10(A)

                                   June 24, 1994




Mr. Ralph J. Olson
President and Chief Operating Officer
Gibson Card Division
Gibson Greetings, Inc.
2100 Section Road
Cincinnati, OH   45237

Dear Ralph:

Gibson  Greetings,  Inc. and  I are  very  pleased that  you have
agreed  to continue  to  serve as  President and  Chief Operating
Officer of  the Gibson Card Division  and as a  Vice President of
Gibson  Greetings, Inc. ("the Company").   As President and Chief
Operating Officer of the Gibson  Card Division, you will continue
to  report directly to the Company's Chief Executive Officer.  It
is  understood that, during the  term of this  agreement, you may
receive  additional assignments  or be  reassigned to  such other
senior  executive positions in which you are willing to serve the
Company.  The  following terms  and conditions  will govern  your
service to the Company.

1.   You will serve the Company on a full-time basis as a  senior
     executive employee, and the Company will employ you as such,
     at  an  annual  salary  of $288,000,  which  amount  will be
     adjusted  from time  to time by  the Company  throughout the
     term  of this  Agreement  in accordance  with the  Company's
     salary administration  program.  The term  of this Agreement
     shall  extend indefinitely  until  it is  terminated by  the
     Company upon giving you one (1) year advance  written notice
     or  until it is terminated  pursuant to Paragraph  11 or 12.
     This Agreement and your employment shall at all times remain
     subject  to  earlier termination  for  cause  as defined  in
     Paragraph 4 hereof.

2.   As a  participant in the Company's Executive Bonus Plan, you
     will be eligible for a bonus  for the remaining term of this
     Agreement.

3.   On  June 25, 1991, you were granted 10,000 restricted shares
     of  the Company's common stock.   The restrictions lapsed as
     to two  thousand such shares  on each  of April 5,  1993 and
     April  5, 1994  and  shall lapse  as  to an  additional  two

PAGE
<PAGE>

Mr. Ralph Olson
June 24, 1994
Page 2




     thousand such shares  on April  5 of each  of the  following
     three years.    Lapsing of  restrictions on  each such  date
     shall be  conditioned upon your continued  employment by the
     Company.   If any  person becomes  the  beneficial owner  of
     fifty  percent  (50%) or  more of  the  voting power  of the
     Company's securities, or if any person  becomes owner of all
     or  substantially all  of  the Company's  assets, or  if the
     Company participates in a  merger or reorganization in which
     it  is  not  the   surviving  corporation,  the  lapsing  of
     restrictions on all such shares shall be immediate.

4.   In the event  your employment is  terminated by the  Company
     either during the term of this Agreement, or within eighteen
     months subsequent  to the termination of  the Agreement, for
     reasons other than  cause or disability,  and other than  as
     provided  under Paragraph 5 hereof, you  will be paid within
     thirty days of such termination a lump sum severance payment
     equal to one and  one-half times the total of the salary and
     the most recent annual Executive  Bonus Plan payment paid to
     you  during  the twelve  months  immediately  prior to  your
     termination.    Executive  outplacement services,  including
     reimbursement for  miscellaneous and telephone  expenses for
     up to six months, will be provided  at no cost to you if you
     are  terminated  by  the Company  for  other  than cause  or
     disability.   As used in this  Agreement, "cause" shall mean
     dishonesty, gross negligence  or willful  misconduct in  the
     performance of your  duties or a willful and material breach
     of this Agreement.   The severance payment  noted above will
     be grossed up for excise taxes, if applicable.

5.   In the  event any  person becomes  the  beneficial owner  of
     fifty  percent  (50%) or  more of  the  voting power  of the
     Company's  securities,  and you  are  not  retained by  that
     person  in substantially  the  same capacity  and salary  as
     contemplated herein  for at  least eighteen months  from the
     date of said  change in beneficial ownership, then upon your
     termination under  this Paragraph,  you will  be paid,  in a
     lump sum within thirty days  of your termination, an  amount
     equal to  three times the total  of the salary  and the most
     recent  annual  Executive Bonus  Plan  payment  paid to  you
     during  the   twelve  months   immediately  prior  to   your
     termination.  This  termination payment  is in  lieu of  any
     payments  to  which  you  may otherwise  be  entitled  under
     Paragraph  4 hereof and will be grossed up for excise taxes,
     if applicable.

PAGE
<PAGE>

Mr. Ralph Olson
June 24, 1994
Page 3




6.   You will be covered by the Company's programs for executives
     which  include:    executive  physical   examinations,  life
     insurance,   tax   preparation   and    financial   planning
     assistance.
7.   You  will be  a  participant in  the Company's  Supplemental
     Executive Retirement Plan (SERP).

8.   You will be  covered by the Company's group  insurance plan,
     which presently includes medical, dental and life insurance.
     The amount of your life insurance shall be $600,000.

9.   Every  three years, you will be provided a new automobile of
     the  Cadillac or  Lincoln  class, which  automobile will  be
     owned  or leased by the  Company.  The  Company will provide
     adequate insurance for the automobile and occupants and will
     pay all  required maintenance  and operating expenses.   You
     will have  the  right to  purchase  such automobile  at  its
     depreciated net book value upon expiration of this Agreement
     or any renewal hereof.

10.  You  will be eligible for four weeks of paid vacation during
     each year this Agreement remains in effect.

11.  In the event you are unable to perform your duties hereunder
     due   to  illness  or  other  incapacity,  which  incapacity
     continues for more  than six  consecutive or  nonconsecutive
     months in  any twelve-month  period, the Company  shall have
     the right,  on not less than 30 days' written notice to you,
     to terminate this  Agreement.   In the event  of your  death
     during your employment hereunder, your salary shall cease as
     of the last day  of the sixth full calendar  month following
     the  month  in which  your death  occurs.   Except  for such
     salary  continuation  rights and  except  for  certain stock
     option rights, this Agreement shall terminate as of the date
     of  death  and  you  shall  be  entitled  to  no  additional
     compensation under the other provisions of this Agreement.

12.  In  the  event  you voluntarily  terminate  your  employment
     during  the  term  of  this  Agreement,  or  if  the Company
     terminates  this  Agreement and  your employment  for cause,
     your right to  all compensation hereunder shall  cease as of
     the date  of termination.   Termination of  employment shall
     terminate  this   Agreement  with   the  exception   of  the
     provisions of Paragraphs 13, 14 and 17.

13.  Also in the event  you voluntarily terminate your employment
     hereunder  or  retire, or  if  the  Company terminates  this

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Mr. Ralph Olson
June 24, 1994
Page 4




     Agreement and your employment for  cause, you agree that for
     a period of one and  one-half years after such  termination,
     you  will  not compete,  directly  or  indirectly, with  the
     Company or with any division, subsidiary or affiliate of the
     Company  or  participate as  a director,  officer, employee,
     consultant,  advisor,  partner  or  joint  venturer  in  any
     business  engaged in  the  manufacture or  sale of  greeting
     cards, gift wrap or  other products produced or sold  by the
     Company, or by  any division, subsidiary or affiliate of the
     Company, without the Company's prior written consent.

14.  In  connection with  this  Agreement, you  agree to  receive
     confidential information of the  Company in confidence,  and
     not to disclose to others,  assist others in the application
     of, or use for your own gain, such information,  or any part
     thereof, unless and until it has become public  knowledge or
     has  come  into  the  possession  of  others  by  legal  and
     equitable means.   You further agree  that, upon termination
     of  employment  with the  Company,  all  documents, records,
     notebooks,  and similar writings,  including copies thereof,
     then  in  your possession,  whether  prepared by  you  or by
     others,  will  be  left with  or  returned  promptly  to the
     Company.   For purposes of this  Paragraph 14, "confidential
     information"   means    information   concerning   Company's
     finances, plans, sales, products, processes and services, or
     those  of Company's  subsidiaries, divisions  or affiliates,
     which is disclosed  to you or known by  you as a consequence
     of or through your employment with the Company, and which is
     not  generally known in the industry in which the Company or
     its subsidiaries, divisions or  affiliates are or may become
     engaged.

15.  Nothing herein is intended  to be granted to you  in lieu of
     any rights or  privileges to which you may be entitled as an
     executive employee  of  the Company  under  any  retirement,
     insurance, hospitalization,  or other plan which  may now or
     hereafter be in effect.

16.  This Agreement sets  forth the entire  understanding between
     the parties  with respect to  the subject matter  hereof and
     may not be modified or amended except by a writing signed by
     the party to be charged.

17.  This  Agreement shall inure to the benefit of and be binding
     upon  you  and your  legal  representatives as  well  as the
     Company,  its  successors  and  assigns  including,  without
     limitation,  any person,  partnership, corporation  or other

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Mr. Ralph Olson
June 24, 1994
Page 5




     entity which may  acquire all, or substantially  all, of the
     Company's assets and business.

To indicate your  acceptance of  and willingness to  be bound  by
this Agreement, please sign and  return one duplicate original of
this letter.

                                   Sincerely,

                                   GIBSON GREETINGS, INC.

                                   /s/Benjamin J. Sottile

                                   Benjamin J. Sottile
                                   Chairman of the Board,
                                   President and
                                   Chief Executive Officer

BJS/HLC/dk


ACCEPTED AND AGREED TO:


/s/Ralph J. Olson
Ralph J. Olson

Date:June 24, 1994



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