GIBSON GREETINGS INC
10-K, 1994-03-21
GREETING CARDS
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[TEXT]
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                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.   20549

                                   FORM 10-K

[ X ]           ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF

                        THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1993

OR

[   ]           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                        OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                to

                         Commission File Number 0-11902

                             GIBSON GREETINGS, INC.



Incorporated under the laws                            IRS Employer
  of the State of Delaware                     Identification No. 52-1242761




                    2100 Section Road, Cincinnati, Ohio 45237
                    Telephone Number:  Area Code 513-841-6600



Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:
Common Stock, $.01 par value; Preferred Stock Purchase Rights



        Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes  X    No


        Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of registrant's
knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ X ]


        The aggregate market value of the Common Stock, $.01 par value,
of the registrant held by non-affiliates of the registrant as of
March 11, 1994 was approximately $365,872,000.


        Indicate the number of shares outstanding of each of the
registrant's classes of common stock, as of the latest
practicable date:   16,085,953 shares of Common Stock, $.01 par
value, at March  11 , 1994.

        Documents incorporated by reference:
                Portions of Gibson Greetings, Inc.'s Proxy Statement for the
                1994 Annual Meeting of Stockholders are incorporated by
                reference in Part III.

PAGE
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PART I

Item 1.  Business

        Gibson Greetings, Inc. and its wholly-owned and majority-owned
subsidiaries (the "Company") operate in a single industry
segment -- the design, manufacture and sale of everyday and seasonal
greeting cards, gift wrap and accessories, paper partywares and
related specialty products.


Products

        The Company's major products are extensive lines of greeting
cards (both everyday and seasonal) and gift wrap.  Everyday
cards are categorized as conventional greeting cards and
alternative market cards.  Seasonal cards are devoted to holiday
seasons, which include, in declining order of net sales,
Christmas, Valentine's Day, Mother's Day, Easter, Father's Day,
Graduation and Thanksgiving.  In 1993, approximately 58% of net
sales of cards were derived from everyday cards and
approximately 42% from seasonal cards.  The Company produces
gift wrap and gift wrap accessories (including tissue and kraft
paper, tags, ribbons, bows and gift trims) predominately for the
Christmas season.  The Company's products also include paper
partywares, candles, calendars, gift items and holiday
decorations.  The following table sets forth, in thousands of
dollars for the years indicated, the Company's net sales
attributable to each of the principal classes of the Company's
products:

                          Years Ended December 31,
                     ----------------------------------
                       1993         1992         1991
                     --------     --------     --------
Greeting cards       $268,952     $243,647     $270,579
Gift wrap             192,862      187,965      196,352
Other products         84,351       52,506       55,235
                     --------     --------     --------
  Total net sales    $546,165     $484,118     $522,166
                     ========     ========     ========

        Many of the Company's products incorporate well-known
proprietary characters.  Net sales associated with licensed
properties accounted for approximately 14% of overall 1993 net
sales.  The Company believes it benefits from the publication of
cartoon strips, television programming, advertising and other
promotional activities by the creators of such licensed
characters.  The Company has also developed proprietary
properties of its own.  See "Trademarks, Copyrights and
Licenses."

PAGE
<PAGE>

        Approximately 2% of the Company's revenues in 1993 were
attributable to export sales and royalty income from foreign
sources.  During 1993, the Company acquired The Paper Factory of
Wisconsin, Inc. ("The Paper Factory"), a Wisconsin corporation, to
strengthen the Company's position in the rapidly-growing party segment
of the industry.  During 1992, the Company formed Gibson de Mexico,
S.A. de C.V., a Mexican corporation, which purchased the net
assets of a Mexican manufacturer and marketer of greeting cards,
to market the Company's products primarily in Mexico.  During
1991, the Company formed Gibson Greetings International Limited,
a Delaware corporation, to market the Company's products in the
United Kingdom and other European countries.


Sales and Marketing

        The Company's products are sold in more than 50,000 retail
outlets worldwide.  Because of the value consumers place on
convenience, the Company continues to concentrate its
distribution through one-stop-shopping outlets.  To market
effectively through these outlets, the Company has developed
specific product programs and new product lines and introduced
new in-store displays.  The Company's products are primarily
sold under the Gibson and Cleo brand names and are primarily
distributed to supermarkets, deep discounters, mass
merchandisers, variety stores and drug stores.  During 1993, the
Company's five largest customers accounted for approximately 35%
of the Company's net sales and only one customer, Wal-Mart
Stores Inc., accounted for more than 10% of the Company's net
sales

        The Company's products under the Gibson brand name are usually
stocked in a department where only these products are displayed.
Product displays are expressly designed for the presentation of
greeting cards, gift wrap, paper partywares, candles and other
products.  The Company also supplies corrugated displays for
seasonal specialties.  The Company's method of selling greeting
cards requires frequent and attentive merchandising service and
fast delivery of reorders.  The Company employs a direct field
sales force that regularly visits most of the Company's
customers, supported by a larger, nationwide merchandising
service force.

PAGE
<PAGE>

        In order to properly display and service these products, a
sizable initial investment is made in store display fixtures,
sometimes totaling 300 linear feet, and in the hiring and
training of service associates.  To minimize costs and
disruption, in the short-term, caused by the loss of a customer,
the Company has entered into longer term contracts with certain
retailers, consistent with general industry practice.  These
contracts generally have terms of from three to six years, and
sometimes specify a minimum sales volume commitment.  Some of
the advantages to the Company include: less disruption to its
distribution channels; the ability to plan product offerings
into the future; and establishment of a reliable service network
to ensure the best product display and salability.  In certain
of these contracts, cash payments or credits are negotiated
constituting advance discounts against future sales.  These
payments are capitalized and amortized over the initial term of
the contract.  In the event of contract default by a retailer,
such as bankruptcy or liquidation, a contract may be deemed
impaired and unamortized amounts may be charged against
operations immediately following the default.  Use of these
contracts has expanded in recent years within the industry and
the Company currently has contracts with a number of customers
including two of its top five customers.

        Most of the Company's gift wrap is Christmas-related and is
sold under the Cleo brand name.  These products are usually
shipped in corrugated cartons which may be used as temporary
free-standing displays.  Separate free-standing product
displayers and display planning services are also made available
for the purpose of enhancing the presentation of Cleo products.
The Company's Cleo brand gift wrap is typically sold at lower
unit retail price levels than the Company's other brands of gift
wrap.  In general, the Company does not provide in-store
merchandising services with respect to Cleo products but rather
ships these products directly to the retailers' stores or their
warehouses for subsequent distribution to individual stores.

        It is characteristic of the Company's business and of the
industry that accounts receivable for seasonal merchandise are
carried for relatively long periods, typically as long as six
months.  Consistent with general industry practice, the Company
allows customers to return for credit certain seasonal greeting
cards.


Design and Production

        Most of the Company's greeting cards are designed, printed and
finished at its Cincinnati, Ohio facility and then sent to its
facilities in Berea or Covington, Kentucky for shipment directly
to retail stores.  Most of the Company's gift wrap is designed,
printed and finished at the Company's facilities in Memphis,
Tennessee and distributed from the Company's facilities in
Memphis, Tennessee and Cerritos, California.  The Company also
purchases for resale certain finished and semi-finished
products, such as gift items, from both domestic and foreign
sources.


        The Company maintains a full-time staff of artists, writers,
art directors and creative planners who design a majority of the
Company's products.  Design of everyday products begins
approximately 12 months in advance of shipment.  The Company's
seasonal greeting cards and other items are designed and printed
over longer periods than the everyday cards.  Designing seasonal
products begins approximately 18 months before the holiday date.
Seasonal designs go into production about 12 months before the
holiday date.

        Production of the Company's products increases throughout the
year until late September.  Because a substantial portion of the
Company's shipments are typically concentrated in the latter
half of the year, the Company normally is required to carry
large inventories.

        The Company believes that adequate quantities of raw materials
used in its business are and will continue to be available from
many suppliers.  Paper costs are the most significant component
of the Company's product cost structure.


Competition

        The greeting card and gift wrap industry is highly competitive.
 Based upon its general knowledge of the industry and the
limited public information available about its competitors, the
Company believes it is the third largest producer of greeting
cards and gift wrap in the United States.  The Company's
principal competitors are Hallmark Cards, Inc. and American
Greetings Corporation, which are predominant in the industry,
and CPS/Artfaire, Inc.  Certain of the Company's competitors
have greater financial and other resources than the Company.

        The Company believes that the principal areas of competition
with respect to its products are quality, design, service to the
retail outlet, price and terms, which may include payments and
other concessions to retail customers under long-term
agreements, and that it is competitive in all of these areas.
See "Sales and Marketing".


Trademarks, Copyrights and Licenses

        The Company has approximately 40 registrations of trademarks in
the United States and foreign countries.  Although the Company does not
generally register its creative artwork and editorial text with the
U.S. Copyright Office, it does obtain certain copyright protection
by printing notice of a claim of copyright on its products.
The Company has rights under various license agreements to incorporate
well-known proprietary characters into its products.  These
licenses, most of which are exclusive, are generally for terms of
one to four years and are subject to certain renewal options.
There can be no assurance that the Company will be able to
renew license agreements as to any particular proprietary
character.  The Company believes that its business is not
dependent upon any individual trademark, copyright or license.



Employees

        As of December 31, 1993, the Company employed approximately
4,600 persons on a full-time basis.  In addition, as of December
31, 1993, the Company employed approximately 4,800 persons on a
part-time basis.  Because of the seasonality of the Company's
sales, the number of the Company's production and warehousing
employees varies during the year, normally reaching a peak level
in September.  Approximately 800 hourly employees in the
Company's Memphis, Tennessee facilities are represented by a
local union affiliated with the United Paper Workers
International Union and are employed under a contract which
expires in 1996.  Approximately 300 hourly employees currently
on the payroll at the Company's Berea, Kentucky facility are
represented by a local union affiliated with the International
Brotherhood of Firemen and Oilers Union.  Unfair labor practice
charges have been filed against the Company as an outgrowth of a
strike at the Berea facility in 1989.  See "Legal Proceedings."


Environmental Issues

        The Company, over the past ten years, has taken a proactive
approach to environmental concerns.  In 1986,
Cleo, Inc. ("Cleo") converted its printing operations to water-based inks.
Likewise, since early 1990, the Company's subsidiary, the Gibson Card Division
("Gibson") has converted its card and related products production to
water-based inks.  Previously, Gibson had its Cincinnati-produced waste
solvents incinerated.  All but one underground storage tank on Company owned
and leased premises were removed in or before 1988.  In 1990, the last
underground storage tank, which had contained isopropyl alcohol, was also
removed in accordance with governmental closure regulations.
For the past seven years, the Company has consulted with
professional firms for environmental audits before entering into
potential long-term real estate transactions.  Historically,
expenditures associated with managing and limiting pollution or
hazardous substances, as well as expenditures to remediate
previously contaminated sites, have not been material to the
Company's financial statements.  At December 31, 1993, the
Company was aware of two environmental liabilities as discussed
below:

DIAZ REFINERY - JACKSON COUNTY, ARKANSAS

        In 1989, the Company was identified by the Arkansas Department
of Pollution Control and Ecology ("ADPC&E") as a potentially
responsible party ("PRP") in connection with the Diaz Refinery
Site in Jackson County, Arkansas.  The Company is participating
with approximately 700 other PRPs in a settlement with ADPC&E
for remediation of the Site. To date, the Company's share of
total Site costs has been approximately $46,000.  The nature and
extent of the contamination, if any, is still being
investigated.  Thus, it is not possible at this time to provide
an estimate of total clean-up costs for the Site or the Company's
share of such costs.

PAGE
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KIRK LANDFILL - DYER COUNTY, TENNESSEE

        In December 1993, the Company was advised by the Tennessee
Department of Environment and Conservation ("TDEC") that Cleo had
been identified by the State as a potentially liable party for
reimbursement of Superfund Expenditures made by the State of
Tennessee for site identification, investigation, containment
and clean-up, including monitoring and maintenance activities.
The Company has ascertained that Cleo's alleged responsibility
involves the alleged disposal of certain waste solvents at the
Site during the period 1972-1975.  At this time, insufficient
information is available to determine the Company's potential
liability, if any; however, the TDEC has requested payment of
approximately $13,000, representing full reimbursement of costs
incurred to date.  The Company is investigating whether
insurance provisions under policies in existence during the time
period will be applicable.

PAGE
<PAGE>
Item 2. Properties

        The following is a summary of the Company's principal
manufacturing, distribution and administrative facilities:

                                                                Approximate
                                                                Floor Space
Location                 Principal Use                            (Sq Ft)
- --------------------      -------------------------------------  -----------
Cincinnati, Ohio         Corporate headquarters, manufacturing
                            and administration                     593,700

Memphis, Tennessee       Manufacturing, distribution and
                            administration                       1,002,800

Berea, Kentucky          Manufacturing and distribution            597,100

Mexico City, Mexico      Manufacturing and distribution             26,900

Telford, England         Manufacturing, distribution and
                            administration                          58,800

Memphis, Tennessee       Manufacturing and distribution          1,153,200

Covington, Kentucky      Manufacturing and distribution            293,000

Florence, Kentucky       Manufacturing and distribution             80,000

Reynosa, Tamaulipas,
  Mexico                 Manufacturing                              86,700

Bloomington, Indiana     Distribution                              167,700

Memphis, Tennessee       Distribution (3 facilities)               796,600

Cerritos, California     Distribution                              214,600

Neenah, Wisconsin        Distribution                               31,000
                                                                 ---------
                                Total                            5,102,100
                                                                 =========

        The first three facilities listed above are all currently
leased for an initial term expiring in 2002.  The Company has
the right to renew the lease for two additional terms of five
years each.  The Company also has an option to purchase these
facilities in 2002 at the higher of $35,400,000 or the fair
market value of the properties at that time.  For accounting
purposes, this lease has been treated as an operating lease.
See Note 11 of Notes to Consolidated Financial Statements
set forth in Item 8 below.

PAGE
<PAGE>

        The Company's 1.1 million square foot manufacturing and
distribution facility in Memphis, Tennessee has been financed
primarily through the issuance, by the Industrial Development
Board of the City of Memphis and County of Shelby, Tennessee
(the "Board"), of both taxable and tax-exempt economic
development revenue bonds for the benefit of the Company's
subsidiary, Cleo.  Title to the facility will be held until
2004 by the Board.  See Note 6 of Notes to Consolidated Financial
Statements set forth in Item 8 below.

        The Telford, England, Covington, Kentucky and Bloomington,
Indiana manufacturing and distribution facilities are owned by
the Company.  The Covington, Kentucky facility has been financed
principally through tax-exempt debt and is pledged to secure the
repayment of such debt.  See Note 6 of Notes to Consolidated
Financial Statements set forth in Item 8 below.

         The Florence, Kentucky facility, the Mexico City, Mexico
facility, the Reynosa, Tamaulipas, Mexico facility and the distribution
facilities at Memphis, Tennessee, Cerritos, California and Neenah,
Wisconsin are leased.  The Company also leases sales offices, other
manufacturing, distribution and administrative facilities and, on
a temporary basis, uses public warehouse space in various locations
throughout the United States.  The Paper Factory leases approximately
140 stores averaging approximately 3,000 to 4,000 square feet per store.
Certain of these leases contain contingent payments based upon individual
store sales.  Leases for such facilities expire at various dates
through 2003.

        The Company believes that its facilities are adequate for its
present needs and that its properties, including machinery and
equipment, are generally in good condition, well maintained and
suitable for their intended uses.


Item 3.  Legal Proceedings

        In 1989, unfair labor practice charges were filed against the
Company as an outgrowth of a strike at its Berea, Kentucky
facility.  Remedies sought include back pay from August 8, 1989
and reinstatement of employment for approximately 200 employees.
In February 1990, the General Counsel of the National Labor
Relations Board ("NLRB") issued a complaint based on certain of
the allegations of these charges (In the Matter of Gibson
Greetings, Inc. and International Brotherhood of Fireman and
Oilers, AFL-CIO, Cases 9-CA-26706, 27660, 26875.)  On December
18, 1991, an Administrative Law Judge of the NLRB issued a
recommended order, which included reinstatements and back pay
affecting approximately 160 strikers, based on findings that the
Company had violated certain provisions of the National Labor
Relations Act.  On May 7, 1993, the NLRB upheld the
Administrative Law Judge's decision in some respects, and
enlarged the number of strikers entitled to back pay to
approximately 240.  A prompt notice of appeal was filed in the

PAGE
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United States Court of Appeals for the District of Columbia
Circuit.  The Company believes it has substantial defenses to
the charges, and these defenses will be presented in briefs in
the Company's appeal.  The appeal is scheduled to be heard on
September 14, 1994.  In addition, the Company is a defendant in
certain other litigation.  Management does not believe that an
adverse outcome as to any or all of these matters would have a
material adverse effect on the Company's net worth or total cash
flows; however, the impact on the statement of operations in a
given year could be material.


Item 4.  Submission of Matters to a Vote of Security Holders

        Not applicable.


Executive Officers of the Registrant

        See Item 10.  Directors and Executive Officers of the
Registrant.

PAGE
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PART II

Item 5.  Market for the Registrant's Common Stock and Related
Stockholder Matters

        The Company's debt agreements contain certain covenants
including limitations on dividends based on a formula related to
net income, stock sales and certain restricted investments. At
December 31, 1993, the amount of unrestricted retained earnings
available for dividends (in thousands of dollars) was $50,760.
The Company's business is seasonal with a significant amount of
its net sales and net income historically occurring in the last
two quarters of the year.  The following table presents certain
consolidated quarterly financial data (unaudited) for 1993 and
1992:
<TABLE>
<CAPTION>
(Dollars in
thousands except      First      Second       Third      Fourth
per share amounts)   Quarter     Quarter     Quarter     Quarter       Year
                     --------    --------    --------    --------    --------
<S>                  <C>         <C>         <C>         <C>         <C>
1993
- -------------------
Net sales            $ 84,896    $ 83,796    $142,137    $235,336    $546,165
Total revenues         84,907      83,964     142,296     235,759     546,926
Cost of products
  sold                 30,996      30,813      76,119     130,375     268,303
Net income              1,802       1,215       4,145      18,690      25,852
Net income per share     0.11        0.08        0.26        1.16        1.61
Dividends per share      0.10        0.10        0.10        0.10        0.40
 Market price of
   common stock (1):
        Low            17 7/8      18          17 7/8      18 3/4      17 7/8
        High           20 3/8      20 3/4      22 5/8      21 1/4      22 5/8


1992
- -------------------
Net sales            $ 79,097    $ 78,219    $115,238    $211,564    $484,118
Total revenues         79,428      78,736     115,556     212,103     485,823
Cost of products
  sold                 27,257      28,344      70,643     121,096     247,340
Income (loss)
 before cumulative
 effect of accounting
 changes                2,427       1,202     (12,329)     16,685       7,985
Cumulative effect of
  accounting changes,
  net of income taxes
  of $1,609            (1,449)         -           -           -       (1,449)
Net income (loss)         978       1,202     (12,329)     16,685       6,536
Income (loss) per
  share before
  cumulative effect
  of accounting
  changes                0.15        0.07       (0.75)       1.03        0.50
Cumulative effect of
  accounting changes    (0.09)         -           -           -        (0.09)
Net income
  (loss) per share       0.06        0.07       (0.75)       1.03        0.41
Dividends per share      0.09        0.10        0.10        0.10        0.39
 Market price of
   common stock (1):
        Low            25 1/8      22          16 1/4      16 1/4      16 1/4
        High           31          27 5/8      24 1/4      20          31

</TABLE>

[FN]
        (1)  Per share prices are based on the closing price as quoted
             in the Nasdaq National Market.
        (2)  Quarterly results for 1992 have been restated to reflect
             the adoption of Statement of Financial
             Accounting Standards (SFAS) No. 106 and SFAS No. 109 in the
             first quarter. The impact of the
             adoption of these standards was to reduce income before
             cumulative effect of accounting changes
             by $73 and $74 in the first and second quarters, respectively,
             and reduce earnings per share in the
             second quarter by $.01.

PAGE
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Item 6.  Selected Financial Data

        The following summaries set forth selected financial data for
the Company for each of the five years in the period ended
December 31, 1993. Selected financial data should be read in
conjunction with the Consolidated Financial Statements set forth
in Item 8 below.

<TABLE>
<CAPTION>
Income Statement Data

(Dollars and shares in thousands except per share amounts)


                                    Years Ended December 31,
                    --------------------------------------------------------
                      1993        1992        1991        1990        1989
                    --------    --------    --------    --------    --------
<S>                 <C>         <C>         <C>         <C>         <C>
Revenues:
 Net sales          $546,165    $484,118    $522,166    $511,211    $463,290
 Royalty income          761       1,705       2,148       1,985       1,980
                    --------    --------    --------    --------    --------
  Total revenues     546,926     485,823     524,314     513,196     465,270
                    --------    --------    --------    --------    --------
 Cost of products
  sold               268,303     247,340     252,217     254,182     231,664
 Selling,
  distribution and
  administrative
  expenses           227,863     218,642     194,872     187,282     166,415
 Interest expense      7,737       7,803       9,380       8,667       3,842
 Interest income        (949)     (1,023)       (342)       (819)     (2,319)
                    --------    --------    --------    --------    --------
 Income before
  income taxes and
  cumulative effect
  of accounting
  changes             43,972      13,061      68,187      63,884      65,668
 Income taxes         18,120       5,076      26,303      24,084      23,299
                    --------    --------    --------    --------    --------
 Income before
  cumulative effect
  of accounting
  changes             25,852       7,985      41,884      39,800      42,369
 Cumulative effect
  of accounting
  changes                 -       (1,449)         -           -           -
                    --------    --------    --------    --------    --------
 Net income         $ 25,852    $  6,536    $ 41,884    $ 39,800    $ 42,369
                    ========    ========    ========    ========    ========
 Income per share
  before cumulative
  effect of
  accounting
  changes           $   1.61    $   0.50    $   2.61    $   2.51    $   2.68
                    ========    ========    ========    ========    ========
 Net income
  per share         $   1.61    $   0.41    $   2.61    $   2.51    $   2.68
                    ========    ========    ========    ========    ========
 Dividends
  per share         $   0.40    $   0.39    $   0.36    $   0.34    $   0.33
                    ========    ========    ========    ========    ========
 Average common
  shares and
  equivalents         16,103      16,104      16,039      15,848      15,784
                    ========    ========    ========    ========    ========
</TABLE>
<TABLE>
<CAPTION>
Other Financial Data

(Dollars in thousands except per share amounts)

                                          December 31,
                    --------------------------------------------------------
                      1993        1992        1991        1990        1989
                    --------    --------    --------    --------    --------
<S>                 <C>         <C>         <C>         <C>         <C>
Working capital     $213,856    $224,261    $215,011    $128,489    $146,676
Plant and
 equipment, net      116,900     112,712     110,769     101,996      75,067
Total assets         580,411     501,104     544,261     553,499     438,888
Debt due within
 one year (1)         66,187      31,911      71,208     148,302      89,197
Long-term debt        74,365      70,175      71,079      21,755      30,425
Excess of fair
 value of companies
 acquired over
 cost, net                -           -           -        1,430       2,880
Stockholders'
 equity              323,681     303,341     300,743     261,402     226,043

Equity per share       20.15       18.92       18.86       16.58       14.41
Capital
 expenditures         31,049      30,970      31,736      42,706      31,959

</TABLE>
[FN]
        (1)  Includes the current portion of long-term debt which
             consisted of $3,917 in 1993, $1,811 in 1992, $708 in 1991,
             $6,702 in 1990 and $2,697 in 1989.

PAGE
<PAGE>

Item 7.  Management's Discussion and Analysis of  Financial
Condition and Results of Operations

Unless specifically stated otherwise, dollars in thousands except
per share amounts.

Results of Operations

        The Company's 1993 results reflected a recovery from the prior
year which was adversely impacted by the Chapter 11 bankruptcy
filing by Phar-Mor, Inc. (Phar-Mor) during 1992.  Total revenues
in 1993 increased 12.6% to $546.9 million compared to a decrease
of 7.3% in 1992 and an increase of  2.2% in 1991. The revenue
gains in 1993 were attributable to The Paper Factory of
Wisconsin, Inc. (The Paper Factory) which was acquired in June
1993, as well as increased domestic and international sales of
greeting cards, partially offset by a modest decline in sales of
gift wrap and related products. Consistent with general industry
practice, the Company allows customers to return for credit
certain seasonal greeting cards. Also, consistent with general
industry practice, and where deemed prudent to secure
substantial long-term volume commitments, the Company enters
into long-term sales contracts with certain retailers, some of
which include advance payments. Returns and allowances were
13.3% in 1993 compared to 15.9% in 1992 and 17.2% in 1991. The
decline in 1993 returns and allowances was due to lower returns
of certain seasonal products and lower allowances for certain
everyday products. The Company does not believe that its 1993
results were materially affected by recessionary pressures.
Royalty income of $.8 million for 1993 declined by $.9 million
from 1992 primarily due to the expiration of certain
international licensing agreements.

        The Company's 1992 results reflected lower revenues from
Phar-Mor of $28.1 million, including the write-off of long-term
contracts totaling $16.4 million.  In addition, lower unit sales
for everyday and seasonal greeting cards, partially offset by
higher unit sales of gift wrap and lower returns of certain
seasonal products contributed to the decline.  The 1991 increase
in total revenues resulted from higher selling prices and unit
sales  for everyday and seasonal greeting cards partially offset
by unit decreases in gift wrap and increased returns and
allowances.

PAGE
<PAGE>

        Total costs and expenses were $503.0 million or 92.0% of total
revenues in 1993 compared to 97.3% in 1992 and 87.0% in 1991.
Cost of products sold was 49.1% of total revenues in 1993
compared to 50.9% and 48.1% in 1992 and 1991, respectively. The
decline in 1993 compared to 1992 was due to higher revenues and
product sales mix, reflecting the acquisition of The Paper
Factory.  The increase in 1992 compared to 1991 was due to lower
revenues and product sales mix.  Selling, distribution and
administrative expenses were 41.7% of total revenues in 1993
compared to 45.0% in 1992 and 37.2% in 1991. The decline in
these expenses, as a percentage, reflected higher revenues,
partially offset by acquisition costs associated with The Paper
Factory and start-up costs for international operations.
Additionally, 1992 expenses included Phar-Mor related items
including write-offs of accounts receivable of $5.9 million and
card display fixtures of $5.1 million. Expenses associated with
international operations as well as domestic restructuring
charges also adversely impacted 1992.

        Interest expense, net of interest income, decreased to 1.2% of
total revenues in 1993 compared to 1.4% and 1.7% in 1992 and
1991, respectively. Lower interest rates were partially offset
by higher average borrowings, largely resulting from the
acquisition of The Paper Factory as well as higher working
capital levels.  The decrease in the 1992 percentage versus 1991
was attributable to lower average borrowing levels combined with
lower interest rates. Also included in 1991 were a $.5 million
prepayment penalty on the Company's 13.625% senior notes which
were retired and increased interest expense associated with debt
incurred to finance a new manufacturing and distribution center.

        Income before income taxes and cumulative effect of accounting
changes was $44.0 million, an increase of $30.9 million over
1992 compared to a decrease in 1992 of $55.1 million from 1991
and an increase of $4.3 million in 1991 over 1990.  This
represented  8.0% of total revenues in 1993 compared to 2.7% and
13.0% in 1992 and 1991, respectively.

        The effective income tax rate for 1993 was 41.2% compared to
38.9% in 1992 and 38.6% in 1991. See Notes 1 and 7 of Notes to
Consolidated Financial Statements set forth in Item 8 below.

        Income before cumulative effect of accounting changes was $25.9
million in 1993 compared to $8.0 million in 1992 and $41.9
million in 1991, and represented 4.7% of total revenues compared
to 1.6% and 8.0% in 1992 and 1991, respectively.

PAGE
<PAGE>

        During 1992, the Company adopted Statement of Financial
Accounting Standards (SFAS) No. 106 - "Employer's Accounting for
Postretirement Benefits Other Than Pensions" retroactive to
January 1, 1992.  Upon adoption, the Company incurred a
one-time charge of $2.5 million, net of income taxes of $1.6
million, attributable to the cumulative effect of the adoption
of this accounting change. The impact on net income per share
was $.15. In addition, the Company adopted SFAS No. 109 -
"Accounting for Income Taxes" which resulted in a credit of $1.1
million or $.06 per share for the cumulative effect of this
change.

        Net income of $25.9 million in 1993 increased $19.3 million
compared to a decrease in 1992 of $35.3 million and an increase
of $2.1 million in 1991, and represented 4.7% of total revenues
compared to 1.3% and 8.0% in 1992 and 1991, respectively.

        The Company attempts to minimize the impact of inflation by
controlling its cost of raw materials, labor and other expenses,
and pricing its products in light of general economic conditions.


Liquidity and Capital Resources

        Cash flows from operating activities for 1993 provided $31.6
million in cash compared to $74.8 million in 1992 and $47.0
million in 1991. The decline in 1993 of $43.2 million was
primarily the result of decreased amortization of deferred costs
and other intangibles of $14.5 million combined with higher
working capital requirements. Trade receivables increased 13.3%
largely reflecting increased revenues. Inventories increased
12.8% resulting from the acquisition of The Paper Factory
combined with higher gift wrap and related products inventories.
The increase in other assets, excluding amortization, primarily
reflected additional commitments made for long-term customer
agreements combined with goodwill associated with the
acquisition of The Paper Factory.

        Cash used in investing activities for plant and equipment
purchases totaled $31.0 million in both 1993 and 1992 compared
to $31.7 million in 1991. The Company anticipates that the 1994
expenditure levels will be in line with historical trends based
upon existing business conditions.

        Cash provided by financing activities in 1993 was $23.7 million
compared to cash used in financing activities in 1992 and 1991
of $44.3 million and $30.4 million, respectively. The 1993
increase in short-term borrowings reflected higher working
capital levels combined with funds used to acquire The Paper
Factory.  Long-term debt increased in 1993 due to the issuance
of unsecured notes to the former shareholders of The Paper
Factory, payable over the next four years.  During 1991, the
Company prepaid $6.0 million of its 13.625% senior notes and
privately placed $50.0 million of 9.33% senior notes. Proceeds
from the private placements were used to reduce short-term debt.

PAGE
<PAGE>

        In April 1993, the Company consummated a new $210 million,
three-year revolving credit facility, replacing a similar
existing facility.  The facility will provide funds for general
corporate purposes and future growth.  On March 4, 1994, the
Company announced that, based on trading of swap/derivative
positions subsequent to year-end, the Company entered into two
new contracts which will result in a minimum loss of $3.0 million and
a maximum potential loss of $27.5 million. The new contracts, which
mature in June and August 1995, may be liquidated at any time
prior to maturity and have an estimated cost of termination of
approximately $17.5 million at March 4, 1994.

        Management believes that its cash flows from operations and
credit sources will provide adequate funds, both on a short-term
and on a long-term basis, for currently foreseeable debt
payments, lease commitments and payments under existing customer
agreements, all of which total approximately $19 million to $29
million per year for the next five years, as well as for
financing existing operations, currently projected capital
expenditures, anticipated long-term sales agreements consistent
with industry trends and other contingencies.

        Management does not believe that there are any trends, events,
commitments or uncertainties, except for previously disclosed
items, and aside from normal seasonal fluctuations and general
industry competitive conditions, that should be expected to have
a material effect on the results of operations, financial
condition, liquidity, or capital resources of the Company.

        For additional financial information see Consolidated Financial
Statements and Notes to Consolidated Financial Statements set
forth in Item 8 below.

PAGE
<PAGE>
Item 8.  Financial Statements and Supplementary Data
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Statements of Income
Years Ended December 31, 1993, 1992 and 1991
(Dollars in thousands except per share amounts)

                                            1993         1992         1991
                                          ---------   ---------    ---------
<S>                                       <C>         <C>          <C>
Revenues:
    Net sales                             $ 546,165   $ 484,118    $ 522,166
    Royalty income                              761       1,705        2,148
                                          ---------   ---------    ---------
        Total revenues                      546,926     485,823      524,314
                                          ---------   ---------    ---------
Costs and expenses:
    Cost of products sold                   268,303     247,340      252,217
    Selling, distribution and
     administrative expenses                227,863     218,642      194,872
    Interest expense, net of
     capitalized interest                     7,737       7,803        9,380
    Interest income                            (949)     (1,023)        (342)
                                          ---------   ---------    ---------
        Total costs and expenses            502,954     472,762      456,127
                                          ---------   ---------    ---------
Income before income taxes and
    cumulative effect of
    accounting changes                       43,972      13,061       68,187

    Income taxes                             18,120       5,076       26,303
                                          ---------   ---------    ---------
Income before cumulative effect
    of accounting changes                    25,852       7,985       41,884
                                          ---------   ---------    ---------
Cumulative effect of change in
    accounting for postretirement
    benefits other than pensions,
    net of income taxes of $1,609                -       (2,487)          -

Cumulative effect of change in
    accounting for income taxes                  -        1,038           -
                                          ---------   ---------    ---------
Net income                                $  25,852   $   6,536    $  41,884
                                          =========   =========    =========


Income per share before
    cumulative effect of
    accounting changes                    $    1.61   $    0.50    $    2.61

Cumulative effect per share
    of change in accounting for
    postretirement benefits
    other than pensions, net of
    income taxes                                 -        (0.15)          -

Cumulative effect per share of
    change in accounting for
    income taxes                                 -         0.06           -
                                          ---------   ---------    ---------
Net income per share                      $    1.61   $    0.41    $    2.61
                                          =========   =========    =========

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.

PAGE
<PAGE>
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Balance Sheets
December 31, 1993 and 1992
(Dollars in thousands except per share amounts)

                                             1993        1992
                                          ---------   ---------
<S>                                       <C>         <C>
Assets
Current assets:
    Cash and equivalents                  $   9,477   $   9,505
    Trade receivables, net                  192,163     169,605
    Inventories                             133,944     118,758
    Prepaid expenses                          4,207       4,301
    Deferred income taxes                    36,796      31,947
                                          ---------   ---------
        Total current assets                376,587     334,116

Plant and equipment, net                    116,900     112,712

Other assets, net                            86,924      54,276
                                          ---------   ---------
                                          $ 580,411   $ 501,104
                                          =========   =========
Liabilities and Stockholders' Equity

Current liabilities:
    Debt due within one year              $  66,187   $  31,911
    Accounts payable                         18,835      14,738
    Income taxes payable                     17,230       9,931
    Other current liabilities                60,479      53,275
                                          ---------   ---------
        Total current liabilities           162,731     109,855

Deferred income taxes                        (1,102)      2,693

Long-term debt                               74,365      70,175

Other liabilities                            20,736      15,040
                                          ---------   ---------
        Total liabilities                   256,730     197,763
                                          ---------   ---------
Stockholders' Equity:

    Preferred stock, par value $1.00;
      5,000,000 shares authorized,
      none issued                                -           -

    Preferred stock, Series A, par
      value $1.00; 300,000 shares
      authorized, none issued                    -           -

    Common stock, par value $.01;
      50,000,000 shares authorized,
      16,533,267 and 16,506,919
      shares issued, respectively               165         165


    Paid-in capital                          45,209      44,436

    Retained earnings                       283,904     264,469

    Foreign currency adjustment                 291         159
                                          ---------   ---------
                                            329,569     309,229
                                          ---------   ---------
    Less treasury stock, at cost,
      473,344 and 473,344 shares,
      respectively                            5,888       5,888
                                          ---------   ---------
        Total stockholders' equity          323,681     303,341
                                          ---------   ---------
Commitments and contingencies
  (Notes 11 and 12)
                                          $ 580,411   $ 501,104
                                          =========   =========

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.


PAGE
<PAGE>
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Statements of Cash Flows
Years Ended December 31, 1993, 1992 and 1991
(Dollars in thousands)

                                            1993         1992         1991
                                         ---------    ---------    ---------
<S>                                      <C>          <C>          <C>
Cash flows from operating activities:
  Net income                             $  25,852    $   6,536    $  41,884
  Adjustments to reconcile net income
    to net cash provided by operating
    activities:
     Depreciation and write-down of
       display fixtures                     22,688       24,870       18,495
     Loss on disposal of plant
       and equipment                         5,817        3,816        4,441
     Deferred income taxes                  (9,157)      (6,708)      (3,246)
     Amortization of excess of fair value
       of companies acquired over cost          -            -        (1,430)
     Amortization and write-down of
       deferred costs and
       other intangibles                    19,547       34,087       15,822
     Change in assets and liabilities:
       (Increase) decrease in trade
          receivables, net                 (22,529)      36,422       (5,466)
       Increase in inventories              (6,963)      (4,119)         (29)
       (Increase) decrease in
          prepaid expenses                     286         (182)       3,898
       Increase in other assets,
          net of amortization              (25,999)     (23,356)      (8,085)
       Increase (decrease) in
          accounts payable                   2,579         (524)         386
       Increase (decrease) in
          income taxes payable               7,173       (9,967)       4,456
       Increase (decrease) in other
          current liabilities                6,603        6,169      (24,544)
       Increase in other liabilities         5,696        7,511          457
     All other, net                            (22)         272          (89)
                                         ---------    ---------    ---------
         Total adjustments                   5,719       68,291        5,066
                                         ---------    ---------    ---------
       Net cash provided by
         operating activities               31,571       74,827       46,950
                                         ---------    ---------    ---------
Cash flows from investing activities:
  Purchase of plant and equipment          (31,049)     (30,970)     (31,736)
  Proceeds from sale of
    plant and equipment                        550           63           27
  Acquisition of The Paper Factory
    of Wisconsin, Inc.,
    net of cash acquired                   (24,782)          -            -
                                         ---------    ---------    ---------
       Net cash used in investing
         activities                        (55,281)     (30,907)     (31,709)
                                         ---------    ---------    ---------
Cash flows from financing activities:
  Net increase (decrease) in
    short-term borrowings                   23,062      (40,400)     (71,100)
  Issuance of long-term debt, net            8,075          875       50,000
  Payments on long-term debt                (1,811)        (708)      (6,702)
  Issuance of common stock                     773        2,277        3,243
  Acquisition of common stock
    for treasury                                -           (49)        (222)
  Dividends paid                            (6,417)      (6,251)      (5,638)
                                         ---------    ---------    ---------
       Net cash provided by (used in)
         financing activities               23,682      (44,256)     (30,419)
                                         ---------    ---------    ---------
Net decrease in cash and equivalents           (28)        (336)     (15,178)

Cash and equivalents at beginning of year    9,505        9,841       25,019
                                         ---------    ---------    ---------
Cash and equivalents at end of year      $   9,477    $   9,505    $   9,841
                                         =========    =========    =========
Supplemental disclosure of
 cash flow information
  Cash paid during the year for:
    Interest, net of amounts capitalized $   7,544    $   8,201    $   9,264
    Income taxes                            20,243       19,015       24,851

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.


PAGE
<PAGE>
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Statements of Changes in Stockholder's Equity
Years Ended December 31, 1993, 1992 and 1991
(Dollars in thousands except per share amounts)

                                            1993         1992         1991
                                         ---------    ---------    ---------
<S>                                      <C>          <C>          <C>
Common stock, par value $.01:
    Balance at beginning of year         $     165    $     164    $     162
    Exercise of stock options                   -             1            2
                                         ---------    ---------    ---------
                                               165          165          164
                                         ---------    ---------    ---------
Paid-in capital:
    Balance at beginning of year            44,436       42,160       38,919
    Exercise of stock options                  773        2,276        3,241
                                         ---------    ---------    ---------
                                            45,209       44,436       42,160
                                         ---------    ---------    ---------
Retained earnings:
    Balance at beginning of year           264,469      264,184      227,938
    Net income                              25,852        6,536       41,884
    Cash dividends paid ($.40, $.39,
      and $.36 per share in 1993,
      1992 and 1991, respectively)          (6,417)      (6,251)      (5,638)
                                         ---------    ---------    ---------
                                           283,904      264,469      264,184
                                         ---------    ---------    ---------
Foreign currency translation adjustment:
    Balance at beginning of year               159           74           -
    Aggregate adjustments resulting
      from translation of financial
      statements into U.S. dollars             132           85           74
                                         ---------    ---------    ---------
                                               291          159           74
                                         ---------    ---------    ---------
Less treasury stock, at cost:
    Balance at beginning of year             5,888        5,839        5,617
    Common stock acquired                       -            49          222
                                         ---------    ---------    ---------
                                             5,888        5,888        5,839
                                         ---------    ---------    ---------
        Total stockholders' equity       $ 323,681    $ 303,341    $ 300,743
                                         =========    =========    =========

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.

PAGE
<PAGE>
Gibson Greetings, Inc.
Notes to Consolidated Financial Statements
Years Ended December 31, 1993, 1992 and 1991
(Dollars in thousands except per share amounts)


Note 1--Nature of Business and Statement of Accounting Policies


Principles of consolidation

        The consolidated financial statements include the accounts of
Gibson Greetings, Inc. and its wholly-owned and majority-owned
subsidiaries (the Company). All intercompany transactions have
been eliminated.


Nature of business

        The Company operates in a single industry segment: the design,
manufacture and sale of greeting cards, gift wrap and related
products.  The Company sells to customers in several channels of
the retail trade principally located in the United States. The
Company recognizes sales at the time of shipment from its
facilities. Provisions for sales returns are recorded at the
time of the sale, based upon current conditions and the
Company's historic experience. The Company conducts business
based upon periodic credit evaluations of its customers'
financial condition and generally does not require collateral.
The Company does not believe a concentration of risk exists due
to the diversity of channels of distribution and geographic
location of its retail customers.  During the year ended
December 31, 1993, the Company's largest customer accounted for
approximately 12% of total revenues and during the year ended
December 31, 1992, the same customer accounted for approximately
11% of total revenues.  During the year ended December 31, 1991,
a different customer accounted for approximately 13% of total
revenues.


International Operations

        During 1992, the Company formed Gibson de Mexico, S.A. de C.V.
(Gibson de Mexico) to purchase certain assets and assume certain
liabilities of Pagina Once, S.A. de C.V. (Pagina Once). Pagina
Once was primarily engaged in the manufacturing and marketing of
greeting cards. Minority stockholders of Gibson de Mexico are
principal officers of Gibson de Mexico.  The total cost of the
acquisition exceeded the fair value of the net assets by $583.

        During 1991, the Company formed Gibson Greetings International
Limited (Gibson International) to market the Company's products
primarily in the United Kingdom and other European countries.
The minority stockholders of Gibson International are principal
officers of Gibson International.

        The activities of these subsidiaries were not material to
consolidated operations in either 1993 or 1992.
PAGE
<PAGE>

Retail Operations

        On June 1, 1993, the Company acquired The Paper Factory of
Wisconsin, Inc.  (The Paper Factory) for $25.1 million in a
business combination accounted for as a purchase.  The Paper
Factory operates retail stores located primarily in
manufacturers' outlet shopping centers.  The results of The
Paper Factory are not material and are included in the
consolidated financial statements since the date of acquisition.
The total cost of the acquisition exceeded the fair value of
the net assets of The Paper Factory by $26.2 million.  In
connection with the acquisition, the Company assumed liabilities
of approximately $11.6 million.  Accumulated goodwill
amortization at December 31, 1993 was $792.


Cash and equivalents

        Cash and equivalents are stated at cost. Cash equivalents
include time deposits, money market instruments and short-term
debt obligations with original maturities of three months or
less.   The carrying amount approximates fair value because of
the short maturity of these instruments.


Inventories

        Inventories are stated at the lower of cost (first-in,
first-out) or market.


Plant and equipment

        Plant and equipment are stated at cost. Plant and equipment,
except for leasehold improvements, are depreciated over their
related estimated useful lives, using the straight-line method.
Leasehold improvements are amortized over the terms of the
respective leases, using the straight-line method. Expenditures
for maintenance and repairs are charged to operations currently;
renewals and betterments are capitalized.


Other assets

        Other assets include deferred and prepaid costs, goodwill and
other intangibles. Deferred and prepaid costs represent costs
incurred relating to long-term customer sales agreements.
Deferred and prepaid costs are amortized ratably over the terms
of the agreements, generally three to six years. Goodwill and
other intangibles are amortized over periods ranging from three
to twenty years, using the straight-line method.

PAGE
<PAGE>

Income taxes

        Effective January 1, 1992, the Company adopted Statement of
Financial Accounting Standards (SFAS) No. 109 - "Accounting for
Income Taxes."  This Statement utilizes the liability method of
accounting for income taxes.  Deferred taxes are determined
based on the estimated future tax effects of differences between
the financial statement and tax bases of assets and liabilities
given the provisions of currently enacted tax laws.  Prior to
1992, the Company accounted for income taxes using Accounting
Principles Board Opinion No. 11.  Investment tax credits are
amortized to income over the lives of the related assets.


 Excess of fair value of companies acquired over cost

        The excess of fair value of companies acquired over cost was
amortized to income over ten years, using the straight-line
method.  Amortization was complete in 1991.   Accumulated
amortization at December 31, 1993 and 1992 was $14,480.


Interest rate swap agreements

        The difference between the amount of interest to be paid and
the amount of interest to be received under interest rate swap
agreements due to changing interest rates is charged or credited
to interest expense over the life of the agreements.  The fair
value of interest rate swaps (used for hedging purposes) is the
estimated amount that the Company would receive or pay to
terminate the swap agreements at the reporting date, taking into
account current interest rates and the current creditworthiness
of the swap counterparties.


Other Postretirement Benefits

        Effective January 1, 1992, the Company adopted SFAS No. 106 -
"Employers' Accounting for Postretirement Benefits Other Than
Pensions" (OPEB). This Statement requires that the cost of these
benefits be recognized in the financial statements during the
employee's active working career.


Computation of net income per share

        The computation of net income per share is based upon the
weighted average number of shares of common stock and
equivalents outstanding during the year:  16,102,709 shares for
1993, 16,103,897 shares for 1992, and 16,039,259 shares for 1991.

PAGE
<PAGE>

Reclassifications

        Certain prior year amounts in the consolidated financial
statements have been reclassified to conform to the 1993
presentation.


Note 2--Trade Receivables

        Trade receivables at December 31, 1993 and 1992, consist of the
following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
         <S>                              <C>         <C>
         Trade receivables                $ 245,682   $ 223,022
         Less reserve for returns,
          allowances, cash discounts
          and doubtful accounts              53,519      53,417
                                          ---------   ---------
                                          $ 192,163   $ 169,605
                                          =========   =========

</TABLE>
Note 3--Inventories

        Inventories at December 31, 1993 and 1992, consist of the
following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Finished goods                    $  83,074   $  67,736
        Work-in-process                      13,147      12,867
        Raw materials and supplies           37,723      38,155
                                          ---------   ---------
                                          $ 133,944   $ 118,758
                                          =========   =========

</TABLE>

PAGE
<PAGE>

Note 4--Plant and Equipment

        Plant and equipment at December 31, 1993 and 1992, consist of
the following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Land and buildings                $  35,936   $  32,807
        Machinery and equipment              60,842      54,010
        Display fixtures                     84,117      84,334
        Leasehold improvements               10,001       9,164
        Construction in progress              4,233       3,761
                                          ---------   ---------
                                            195,129     184,076
        Less accumulated depreciation        78,229      71,364
                                          ---------   ---------
                                          $ 116,900   $ 112,712
                                          =========   =========
</TABLE>
Note 5--Other Assets

        Other assets at December 31, 1993 and 1992, consist of the
following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Deferred and prepaid costs        $ 112,157   $  87,895
        Goodwill and other intangibles       31,601       5,384
                                          ---------   ---------
                                            143,758      93,279
        Less accumulated amortization        56,834      39,003
                                          ---------   ---------
                                          $  86,924   $  54,276
                                          =========   =========

</TABLE>
PAGE
<PAGE>
Note 6--Debt

        Debt at December 31, 1993 and 1992, consists of the following:

<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Debt due within one year:

        Commercial paper bearing
          interest at a weighted
          average rate of 3.60%           $  13,020   $      -
        Loans payable to banks
          under a revolving credit
          agreement bearing interest
          at a weighted average rate
          of 3.70%                           10,000          -
        Loans payable to banks under
          uncommitted borrowing
          facilities bearing interest
          at weighted average rates of
          3.55% and 3.58%, respectively      39,250      30,100
        Current portion of long-term debt     3,917       1,811
                                          ---------   ---------
                                          $  66,187   $  31,911
                                          =========   =========
        Long-term debt:

        Senior notes bearing interest
          at 9.33%, with annual serial
          maturities from 1995 through
          2001                            $  50,000   $  50,000
        Economic development revenue
          bonds (tax-exempt) bearing
          interest at a weighted average
          rate of 7.17%, with annual
          serial maturities from 1993
          through 1999 and a term maturity
          in 2004, less unamortized
          discount of $163 and $179 in
          1993 and 1992, respectively, to
          yield an effective rate of 7.29%    9,277       9,821
        Economic development revenue
          bonds (taxable) bearing interest
          at 9.10%, with annual sinking
          fund payments required in 1993
          through 2004, less unamortized
          discount of $159 and $175 in
          1993 and 1992, respectively, to
          yield an effective rate of 9.35%    6,431       6,760
        Notes payable to former
          shareholders of The Paper
          Factory of Wisconsin, Inc.
          bearing interest at 5.01%,
          payable in annual installments
          of $2,019                           8,075          -
        Industrial revenue bonds bearing
          interest at 9.25%, payable in
          semi-annual installments of $300,
          secured by plant and equipment
          with a carrying value of $6,275
          and $6,792 at December 31, 1993
          and 1992, respectively              3,000       3,600
        Urban development action grant
          bearing interest at 8.00%,
          payable in quarterly
          installments, secured by land,
          building and equipment with a
          carrying value of $16,183 and
          $16,262 at December 31, 1993 and
          1992, respectively                    682         875
        Other notes bearing interest at a
          weighted average rate of 5.20%,
          payable in quarterly
          installments, secured by the same
          assets securing the industrial
          revenue bonds                         817         930
                                          ---------   ---------
                                             78,282      71,986
        Less portion due within one year      3,917       1,811
                                          ---------   ---------
                                          $  74,365   $  70,175
                                          =========   =========
</TABLE>

PAGE
<PAGE>

        In 1991, the Company privately placed $50,000 in long-term
senior notes with proceeds being used for general corporate
purposes.

        In 1993, the Company entered into a new three-year revolving
credit agreement, replacing a similar existing facility, which
expires April 26, 1996. The amount which can be borrowed under
this agreement is $210,000.

        The fair value of the Corporation's long-term debt is estimated
based on the quoted market prices for the same or similar issues
or on the current rates offered to the Corporation for debt of
the same remaining maturities. The estimated fair value of the
Company's gross long-term debt at December 31, 1993 was $83,992.

        The Company periodically enters into interest rate swap or
derivative transactions with the intent to manage the interest
rate sensitivity of portions of its debt.  At December 31, 1993,
the Company had four outstanding  interest rate swap/derivative
positions with a total notional amount of $96,000.  Two
agreements, with terms similar to the related bonds, are
constituted as hedges and effectively change the Company's
interest rate on $3,000 of industrial revenue bonds to 6.67%
through February 1998.  One of the other two agreements attempts
to limit the Company's exposure against rising short-term rates
on a notional amount of $60,000 through 1995.  The last position
provides the Company with a maximum 1.0% annuity on $30,000
through August 1994 predicated on short-term rates remaining in
a specified range.  Based on the estimated cost of terminating
these two positions, the Company has an unrealized net loss at
December 31, 1993 of approximately $1,000.

        On March 4, 1994, the Company announced that, based on trading
of swap/derivative positions subsequent to year-end, the Company
entered into two new contracts which will result in a minimum
loss of $3,000 and a maximum potential loss of $27,500. The new
contracts, which mature in June and August 1995, may be
liquidated at any time prior to maturity and have an estimated
cost of termination of approximately $17,500 at March 4, 1994.

        The annual principal payments due on long-term debt for each of
the years in the five-year period ended December 31, 1998, are
$3,917, $11,164, $11,269, $11,116 and $9,205, respectively.

        Capitalized interest for the years ended December 31, 1993,
1992 and 1991 were $0, $74 and $322, respectively.

PAGE
<PAGE>

        The Company's debt agreements contain certain covenants
including limitations on dividends based on a formula related to
net income, stock sales and certain restricted investments. At
December 31, 1993, the amount of unrestricted retained earnings
available for dividends was $50,760.


Note 7--Income Taxes

        The Company adopted the provisions of SFAS No. 109 effective
January 1, 1992, and recorded a credit of $1,038 and increased
earnings per share by $.06 for the cumulative effect of this
change in accounting principle.  There was no effect on income
before income taxes for the year ended December 31, 1992,
resulting from the adoption of SFAS No. 109.

        The provision for income taxes for the years ended December 31,
1993, 1992 and 1991, consists of the following:
<TABLE>
<CAPTION>

                                            1993         1992         1991
                                         ---------    ---------    ---------
        <S>                              <C>          <C>          <C>
        Federal:
          Current                        $  21,355    $   7,257    $  23,915
          Deferred                          (7,052)      (4,594)      (2,617)
          Deferred investment
           tax credits, net                   (122)        (124)        (195)
                                         ---------    ---------    ---------
                                            14,181        2,539       21,103
                                         ---------    ---------    ---------
        State and local:
          Current                            5,240        2,093        5,829
          Deferred                          (1,390)      (1,076)        (629)
                                         ---------    ---------    ---------
                                             3,850        1,017        5,200
                                         ---------    ---------    ---------
        Foreign:
          Current                               -            -            -
          Deferred                              89          (89)          -
                                         ---------    ---------    ---------
                                                89          (89)          -
                                         ---------    ---------    ---------
                                         $  18,120    $   3,467    $  26,303
                                         =========    =========    =========
</TABLE>

PAGE
<PAGE>

        For the year ended December 31, 1992, provision for income
taxes was included in the financial statements as follows:
<TABLE>
<CAPTION>

                                                         1992
                                                      ---------
        <S>                                           <C>
        Continuing operations                         $   5,076
        Transition effect of change in
          accounting for postretirement
          benefits other than pensions                   (1,609)
                                                      ---------
                                                      $   3,467
                                                      =========
</TABLE>

        Recently enacted tax laws raised the statutory tax rate for
corporations from 34% to 35%, retroactive to January 1, 1993.
Partially offsetting the adverse impact of the 1% increase in
effective tax rates in 1993 and future periods is the favorable
adjustment of $.7 million recorded in 1993 due to the
revaluation of certain deferred tax assets.

        The effective income tax rate for the years ended December 31,
1993, 1992 and 1991, varied from the statutory federal income
tax rate as follows:
<TABLE>
<CAPTION>

                                            1993         1992         1991
                                         ---------    ---------    ---------
        <S>                              <C>          <C>          <C>
        Statutory federal
          income tax rate                    35.0%        34.0%        34.0%
        State and local income taxes,
          net of federal income tax
          benefit                             5.7          6.8          5.0
        Other                                 0.5         (1.9)        (0.4)
                                         ---------    ---------    ---------
                                             41.2%        38.9%        38.6%
                                         =========    =========    =========

</TABLE>

PAGE
<PAGE>

        The tax effect of significant temporary differences
representing deferred tax assets and liabilities is as follows
for the year ended December 31, 1991:
<TABLE>
<CAPTION>
                                                         1991
                                                      ---------
        <S>                                           <C>
        Reserve for returns, allowances, cash
          discounts and doubtful accounts             $  (2,780)
        Reserve for inventories and related items           616
        Depreciation of plant and equipment                 617
        Reserve for display fixtures                       (500)
        Accrued compensation and benefits                (1,479)
        Other                                               280
                                                      ---------
                                                      $  (3,246)
                                                      =========
</TABLE>


        Deferred taxes are determined based on the estimated future tax
effects of differences between the financial statement and tax
bases of assets and liabilities given the provisions of
currently enacted tax laws.

        The net deferred taxes are comprised of the following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Current deferred taxes:
                Gross assets              $  37,573   $  32,646
                Gross liabilities              (777)       (699)
                                          ---------   ---------
                                             36,796      31,947
                                          ---------   ---------
        Noncurrent deferred taxes:
                Gross assets                 12,745       8,180
                Gross liabilities           (11,241)    (10,350)
                Deferred investment
                  tax credits                  (402)       (523)
                                          ---------   ---------
                                              1,102      (2,693)
                                          ---------   ---------
                                          $  37,898   $  29,254
                                          =========   =========
</TABLE>


        The Company did not record any valuation allowances against
deferred tax assets at January 1, 1992, December 31, 1992 or
December 31, 1993, due to the substantial amounts of taxable
income generated over the last three to five years.

PAGE
<PAGE>

        The tax balances of significant temporary differences
representing deferred tax assets and liabilities for the years
ended December 31, 1993 and 1992 were as follows:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Reserve for returns, allowances,
          cash discounts and doubtful
          accounts                        $  22,279   $  21,828
        Reserve for inventories
          and related items                   7,655       4,959
        Postretirement benefits               1,885       1,851
        Depreciation of plant
          and equipment                     (11,078)    (10,294)
        Reserve for display fixtures          1,644       1,476
        Accrued compensation and benefits    10,854       7,700
        Other accruals and reserves           5,061       2,257
        Deferred investment tax credits
          benefits other than pensions         (402)       (523)
                                          ---------   ---------
                                          $  37,898   $  29,254
                                          =========   =========
</TABLE>


Note 8--Other Current Liabilities

        Other current liabilities at December 31, 1993 and 1992,
consist of the following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Compensation, payroll taxes and
          related withholdings            $  14,110   $  10,626
        Sales, service and
          advertising costs                  22,915      23,157
        Other                                23,454      19,492
                                          ---------   ---------
                                          $  60,479   $  53,275
                                          =========   =========
</TABLE>
PAGE
<PAGE>

Note 9--Postretirement Benefits

        The Company sponsors a defined  benefit pension plan (the
Retirement Plan) covering substantially all employees who meet
certain eligibility requirements.  Benefits are based upon years
of service and average compensation  levels.  The Company's
general funding policy is to contribute amounts deductible for
federal income tax  purposes. Contributions are intended to
provide not only for benefits earned to date, but also for
benefits expected to be earned in the future.

        The following table sets forth the Retirement Plan's funded
status on the measurement dates, September 30, 1993 and 1992,
and a reconciliation of the funded status to the amounts
recognized in the Company's consolidated balance sheets at
December 31, 1993 and 1992:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Actuarial present value of
          benefit obligations:
                Vested benefit obligation $  49,995   $  42,871
                                          =========   =========
                Accumulated benefit
                  obligation              $  54,203   $  46,296
                                          =========   =========
                Projected benefit
                  obligation for services
                  rendered to date        $  66,183   $  59,329
        Plan assets at fair market value     62,106      56,457
                                          ---------   ---------
        Plan assets less than projected
          benefit obligation                 (4,077)     (2,872)
        Unrecognized net asset at
          January 1, 1986, being
          recognized over 9.9 years            (873)     (1,332)
        Unrecognized prior service cost       1,852       2,553
        Unrecognized net gain resulting
          from experience different from
          assumed and effects of changes
          in assumptions                     (4,565)     (3,639)
                                          ---------   ---------
        Accrued pension expense included
          in other liabilities            $  (7,663)  $  (5,290)
                                          =========   =========

</TABLE>

        The fair market value of the Retirement Plan's assets at
December 31,  1993 and 1992, was $61,559 and $58,474,
respectively.  The changes in asset values relative to the
measurement dates are primarily due to fluctuations in the
market value of the plan's equity investments.

PAGE
<PAGE>

        In 1990, the Company established a nonqualified defined benefit
plan for employees whose benefits under the Retirement Plan are
limited by provisions of the Internal Revenue Code.
Additionally in 1990, the Company established a nonqualified
defined benefit plan to provide supplemental retirement benefits
for selected executives in addition to benefits provided under
other Company plans.  A nonqualified plan was also established
to provide retirement benefits for members of the Company's
Board of Directors who are not covered under any of the
Company's other plans.  All plans established in 1990 were
unfunded at December 31, 1993 and 1992, although assets for
those plans are held in certain grantor tax trusts known as
"Rabbi" trusts.  These assets are subject to claims of the
Company's creditors but otherwise must be used only for purposes
of providing benefits under the plans.

        The following table sets forth the nonqualified defined benefit
plans' benefit obligations on the measurement dates, September
30, 1993 and 1992, and a reconciliation of those obligations to
the amounts recognized in the Company's consolidated balance
sheets at December 31, 1993 and 1992:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Actuarial present value of
          benefit obligations:
                Vested benefit obligation $   3,431   $   2,402
                                          =========   =========
                Accumulated benefit
                  obligation              $   4,396   $   3,206
                                          =========   =========
                Projected benefit
                  obligation for services
                  rendered to date        $   5,321   $   3,870
        Plan assets at fair market value         -           -
                                          ---------   ---------
        Unfunded projected
          benefit obligation                 (5,321)     (3,870)
        Unrecognized prior service cost       2,254       2,163
        Unrecognized net loss resulting
          from experience different from
          assumed and effects of changes
          in assumptions                        834         169
                                          ---------   ---------
        Accrued pension expense included
          in other liabilities            $  (2,233)  $  (1,538)
                                          =========   =========

</TABLE>
PAGE
<PAGE>

        The assumed weighted average discount rate and rate of increase
in future compensation levels used in determining the actuarial
present value of the projected benefit obligation for the plans
was 7.0% and 5.0% in 1993 and 8.0% and 6.0% in 1992,
respectively.  The assumed long-term rate of return on plan
assets used for valuation purposes was 9.0% for 1993 and 1992.

        A summary of the components of net pension expense for all of
the Company's defined benefit plans for the years ended December
31, 1993, 1992 and 1991, is as follows:
<TABLE>
<CAPTION>

                                            1993         1992         1991
                                         ---------    ---------    ---------
        <S>                              <C>          <C>          <C>
        Service cost-benefits earned
          during the period              $   2,917    $   2,834    $   2,529
        Interest cost on projected
          benefit obligation                 5,092        4,758        4,323
        Net amortization and deferral
          income tax benefit                   128          159        6,923
        Expected return on plan assets      (4,941)      (4,610)     (11,064)
                                          --------    ---------    ---------
                                          $  3,196    $   3,141    $   2,711
                                          ========    =========    =========
</TABLE>


        The Company has a defined contribution pension plan for
employees who are members of a collective bargaining unit.
Benefits under this plan are determined based upon years of
service and an hourly contribution rate.  Pension  expense for
this plan for the years ended December 31, 1993, 1992 and 1991,
was $451, $479 and $410, respectively.

        The Company has two defined contribution plans pursuant to
Section 401(k) of the Internal Revenue Code.  The plans provide
that employees meeting certain eligibility requirements may
defer a portion of their salary subject to certain limitations.
The Company pays certain administrative costs of the plans and
contributes to the plans based upon a percentage of the
employee's salary deferral and an annual additional contribution
at the discretion of the Board of Directors.  The total expense
for these plans for the years ended December 31, 1993, 1992 and
1991, was $501, $481 and $511, respectively.

        In addition to providing pension benefits, the Company provides
medical and life insurance benefits for certain eligible
employees upon retirement from the Company. Substantially all
employees may become eligible for such benefits upon retiring
from active employment of the Company. Medical and life
insurance benefits for employees and retirees are paid by a
combination of company and  employee or retiree contributions.
Retiree insurance benefits are provided by insurance companies
whose premiums are based on claims paid during the year. The

PAGE
<PAGE>

Company adopted the provisions of SFAS No. 106 effective January
1, 1992.  This standard requires companies to accrue an
actuarially determined charge for postretirement benefits during
the period in which active employees become eligible, under
existing plan agreements, for such future benefits. The
cumulative effect of this change resulted in a charge to net
income of $2,487 or $.15 per share, after taxes of $1,609. Prior
to January 1, 1992, the Company recognized  these costs, which
were not significant to operations,  on a cash basis.

        Net periodic cost of these benefits for the years ended
December 31, 1993 and 1992 is as follows:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Service cost-benefits earned
          during the period               $     148   $     139
        Interest cost on
          accumulated benefits                  470         343
        Net amortization                         61          -
                                          ---------   ---------
                                          $     679   $     482
                                          =========   =========
</TABLE>


        A reconciliation of the accumulated postretirement benefit
obligation (APBO) measured as of September 30, 1993 and 1992 to
the Company's consolidated balance sheets at December 31, 1993
and 1992 was as follows:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Retirees                          $   3,514   $   2,681
        Fully eligible active employees       1,228       1,257
        Other active employees                1,084         479
                                          ---------   ---------
        Accumulated benefit obligation        5,826       4,417
        Unrecognized prior service cost        (771)         -
        Unrecognized net loss                  (383)         -
                                          ---------   ---------
        Accrued APBO included in
          other liabilities               $   4,672   $   4,417
                                          =========   =========

</TABLE>
PAGE
<PAGE>

        The accumulated benefit obligation for 1993 and 1992 was
determined using the following assumptions:

                                  1993                       1992
                         -----------------------     -----------------------
        Discount rate              7%                         8%
        Health care cost
          trend rate     11% for 1994 graded down    16% for 1993 and 1994,
                         1% per year to 5% in the    gradually declining to
                         year 2000, 5% thereafter    a rate of 6% by 2003


        The health care cost trend rate assumption does not have a
significant effect on the amounts reported.  For example, a 1%
increase in the health care cost trend rate would increase the
accumulated postretirement benefit obligation as of December 31,
1993, and the net periodic cost for the year then ended by
approximately 5% and 4%, respectively.


Note 10--Stockholders' Equity


Employee stock plans

        Under various stock option and incentive plans, the Company may
grant incentive and nonqualified stock options to purchase its
common stock.  All incentive options are granted at the fair
market value on the date of grant.  Incentive stock options
generally become exercisable one year after the date granted and
expire ten years after the date granted, if not earlier expired
due to termination of employment.  Nonqualified stock options
become exercisable according to a vesting schedule determined at
the date granted and expire on the date set forth in the option
agreement, if not earlier expired due to termination of
employment.

        A summary of stock option activity during the years ended
December 31, 1993, 1992 and 1991, is as follows:
<TABLE>
<CAPTION>

                                            1993         1992         1991
                                         ---------    ---------    ---------
        <S>                              <C>          <C>          <C>
        Number of options to purchase
          common stock:
                Outstanding at
                  beginning of year      1,073,470      646,958     782,529
                Granted                     47,500      534,900      37,000
                Exercised                  (26,348)     (93,021)   (151,338)
                Expired                    (31,580)     (15,367)    (21,233)
                                         ---------    ---------    --------
        Outstanding at end of year       1,063,042    1,073,470     646,958
                                         =========    =========    ========
        Exercisable at end of year         666,594      439,641     408,294
                                         =========    =========    ========
</TABLE>

        The exercise prices of options granted in 1993 ranged from
$18.88 to $21.25.  The exercise prices of options granted in
1992 ranged from $18.38 to $28.63 and the exercise price of
options granted in 1991 ranged from $24.75 to $28.00.  Options
exercised were at prices of $2.38 to $23.50, in 1993, 1992 and
1991.  Options outstanding at December 31, 1993, are at prices
ranging from $11.38 to $28.63.

        Under certain stock incentive plans, the Company may grant the
right to purchase restricted shares of its common stock.  Such
shares are subject to restriction on transfer and to repurchase
by the Company.  The purchase price of restricted shares is
determined by the Company and may be nominal.  In 1993, 1992 and
1991, 0, 5,000 and 38,500 restricted shares, respectively, were
purchased at a price of $1.00 per share.

        At December 31, 1993, 621,192 shares were available under the
stock option and incentive plans, of which 563,166 shares could
be issued as restricted shares.


Stock rights

        On December 4, 1987, the Company's Board of Directors declared
a dividend distribution of one right for each outstanding share
of the Company's common stock to stockholders of record on
December 21, 1987.  Each right entitles the holder to purchase,
for the exercise price of $40 per share, 1/100th of a share of
Series A Preferred Stock. Until exercisable, the rights are
attached to all shares of the Company's common stock outstanding.

        The rights are exercisable only in the event that a person or
group of persons (i) acquires 20% or more of the Company's
common stock and there is a public announcement to that effect,
(ii) announces an intention to commence or commences a tender or
exchange offer which would result in that person or group owning
30% or more of the Company's common stock, or (iii) beneficially
owns a substantial amount (at least 15%) of the Company's common
stock and is declared to be an Adverse Person (as defined in the
Rights Agreement) by the Company's Board of Directors.  Upon a
merger or other business combination transaction, each right may
entitle the holder to purchase common stock of the acquiring
company worth two times the exercise price of the right.  Under
certain other circumstances (defined in the Rights Agreement)
each right may entitle the holder (with certain exceptions) to
purchase common stock, or in certain circumstances, cash,
property or other securities of the Company, having a value
worth two times the exercise price of the right.

        The rights are redeemable at one cent per right at anytime
prior to 20 days after the public announcement that a person or
group has acquired 20% of the Company's common stock. Unless
exercised or redeemed earlier by the Company, the rights expire
on December 28, 1997.

PAGE
<PAGE>

Note 11--Commitments


Lease commitments

        The Company has a long-term lease agreement for certain of its
principal facilities.  The initial lease term runs through
January 31, 2002, with two five-year renewal options available.
The basic rent under the lease is subject to adjustment based on
changes in the Consumer Price Index for the preceding five
years, effective March 1, 1987, and every five years thereafter
including renewal periods.  The lease provides a purchase option
exercisable in 2002.  The option price is the higher of $35,400
or the fair market value on the date of exercise.  As a
condition of the lease, all property taxes, insurance costs and
operating expenses are to be paid by the Company.

        The Company also leases additional manufacturing, distribution
and administrative facilities, sales offices and personal
property under noncancellable leases which expire on various
dates through  2003.  Certain of these leases contain renewal
and escalating rental payment provisions.

        Rental expense for the years ended December 31, 1993, 1992 and
1991, on all real and personal property, was $20,297, $15,846
and $13,777, respectively. Minimum future annual rentals under
noncancellable leases for each of the years in the five-year
period ended December 31, 1998 are $17,444, $16,242, $14,190,
$12,759 and $9,842, respectively.  After 1998, these commitments
aggregate $25,364.


Contract commitments

        The Company has several long-term customer sales agreements
which require payments and credits for each of the years in the
five-year period ended December 31, 1998, of $3,959, $1,347,
$707, $443 and $242, respectively.  After December 31, 1998,
these commitments aggregate $100.  All of these amounts have
been recorded as other current liabilities or other liabilities
in the accompanying balance sheet as of December 31, 1993.


Employment agreements

        The Company has employment agreements with certain executives
which provide for, among other things, minimum annual salaries
adjusted for cost-of-living changes, continued payment of
salaries in certain circumstances and incentive bonuses.
Certain agreements further provide for signing bonuses, deferred
compensation payable upon expiration of the agreements and
employment termination payments, including payments contingent
upon any person becoming the beneficial owner of 50% or greater
of the Company's outstanding stock.

PAGE
<PAGE>

Note 12--Legal Proceedings

        In 1990, a complaint was issued against the Company alleging
certain unfair labor practices in connection with a strike at
one of its facilities.  On December 18, 1991, an Administrative
Law Judge of the National Labor Relations Board ("NLRB") issued
a recommended order, which included reinstatement and back pay
affecting approximately 160 strikers, based on findings that the
Company had violated certain provisions of the National Labor
Relations Act.  On May 7, 1993, the NLRB upheld the
Administrative Law Judge's decision in some respects, and
enlarged the number of strikers entitled to back pay to
approximately 240.  A prompt notice of appeal was filed in the
United States Court of Appeals for the District of Columbia
Circuit.  Management believes it has substantial defenses to
these charges and these defenses will be presented in briefs in
the Company's appeal.  In addition, the Company is a defendant
in certain other litigation.  Management does not believe that
an adverse outcome as to any or all of these matters would have
a material adverse effect on the Company's net worth or total
cash flows; however, the impact on the statement of operations
in a given year could be material.


PAGE
<PAGE>

Report of Independent Public Accountants

To Gibson Greetings, Inc.:

        We have audited the accompanying consolidated balance sheets of
Gibson Greetings, Inc. (a Delaware corporation) and its
subsidiaries as of December 31, 1993 and 1992, and the related
consolidated statements of income, cash flows and changes in
stockholders' equity for each of the three years in the period
ended December 31, 1993. These financial statements and the
schedules referred to below are the responsibility of the
Company's management.  Our responsibility is to express an
opinion on these financial statements and schedules based on our
audits.

        We conducted our audits in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement.  An
audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An
audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating
the overall financial statement presentation.  We believe that
our audits provide a reasonable basis for our opinion.

        In our opinion, the financial statements referred to above
present fairly, in all material respects, the financial position
of Gibson Greetings, Inc. and its subsidiaries as of December
31, 1993 and 1992, and the results of their operations and their
cash flows for each of the three years in the period ended
December 31, 1993 in conformity with generally accepted
accounting principles.

        As discussed in notes to consolidated financial statements,
effective January 1, 1992, the Company changed its methods of
accounting for postretirement benefits other than pensions and
income taxes.

        Our audits were made for the purpose of forming an opinion on
the basic financial statements taken as a whole.  The schedules
listed in the index of financial statements are presented for
purposes of complying with the Securities and Exchange
Commission's rules and are not part of the basic financial
statements.  These schedules have been subjected to the auditing
procedures applied in the audits of the basic financial
statements and, in our opinion, fairly state in all material
respects the financial data required to be set forth therein in
relation to the basic financial statements taken as a whole.




                                       ARTHUR ANDERSEN & CO.

Cincinnati, Ohio,
March 4, 1994.
PAGE
<PAGE>
Item  9.  Changes in and Disagreements with Accountants on
Accounting and Financial Disclosure

        Not applicable.



PART III


Except as set forth below, the information required by this Part
is included in the Company's definitive Proxy Statement, filed
with the Securities and Exchange Commission in connection with
the Company's 1994 Annual Meeting of Stockholders, and is
incorporated by reference herein.



Item 10.  Directors and Executive Officers of the Registrant

        The Executive Officers of the Company (at March 18, 1994) are
as follows:

        Name                      Age             Title
        -------------------       ---             ----------------------------
        Benjamin J. Sottile        56             Chairman of the Board,
                                                  President and
                                                  Chief Executive Officer

        Ralph J. Olson             49             Vice President and Director

        William L. Flaherty        46             Vice President, Finance and
                                                  Chief Financial Officer

        James H. Johnsen           52             Vice President, Controller
                                                  and Treasurer

        Stephen M. Sweeney         57             Vice President, Human
                                                  Resources

Information about Mr. Sottile is incorporated by reference from
the Company's definitive Proxy Statement for the 1994 Annual
Meeting of Stockholders.

        RALPH J. OLSON.  Mr. Olson is a Vice President of the Company
and is President and Chief Operating Officer of the Company's
Gibson Card Division, positions he has held since 1991. From
1989 until 1991, he was President of the E-Z Go Division of
Textron, Inc., a manufacturer of golf and utility vehicles.
During the period from 1984 until 1989, he was President of the
Material Handling Division of Interlake Corp., specializing in
material handling, automation and storage systems.

        WILLIAM L. FLAHERTY.  Mr. Flaherty has been Vice President,
Finance and Chief Financial Officer of the Company since
November 1993.  Prior to that time, he served as Vice President
and Corporate Treasurer of FMR Corp., the parent company of
Fidelity Investments Group, a mutual fund management and
discount stock brokerage firm (1989 - 1992) and as Vice President
and Treasurer of James River Corporation , an integrated
manufacturer of pulp, paper and converted paper and plastic
products (1987 - 1989).

        JAMES H. JOHNSEN.  Mr. Johnsen is the Company's Vice President,
Controller and Treasurer and Assistant Secretary.  He joined the
Accounting Department of the Company in 1964 and served as the
Company's Corporate Controller from 1978 until 1986 and as its
Treasurer from 1980 until 1986, at which time he was elected
Vice President, Control and Treasurer.

        STEPHEN M. SWEENEY.  Mr. Sweeney joined the Company as Vice
President, Human Resources in 1987.  He held similar positions
with Coca Cola Enterprises, Inc. from 1985 until 1987, the
Tribune Company from 1983 until 1985 and Contel, Inc. from 1976
to 1983.

        Officers serve with the approval of the Board of Directors.


PAGE
<PAGE>
PART IV



Item 14.  Exhibits, Financial Statement Schedules and Reports on
Form 8-K

a)   The following documents are filed as part of this report:
        1.      Financial Statements:

                Page
                Herein   Financial Statement
                ------   -----------------------------------------------------
                11       Consolidated Statements of Income for the years ended
                         December 31, 1993, 1992 and 1991

                12       Consolidated Balance Sheets as of December 31, 1993
                         and 1992

                13       Consolidated Statements of Cash Flows for the years
                         ended December 31, 1993, 1992 and 1991

                14       Consolidated Statements of Changes in Stockholders'
                         Equity for the years ended December 31, 1993, 1992
                         and 1991

                15       Notes to Consolidated Financial Statements

                26       Report of Independent Public Accountants

        2.      Financial Statement Schedules required to be filed by Item 8
                of this Form 10-K:

                Schedules Filed:

                Page
                Herein   Schedule
                ------   -----------------------------------------------------
                30       II      Amounts Receivable from Related Parties

                31       VIII    Valuation and Qualifying Accounts

                32       IX      Short-term Borrowings

                33       X       Supplementary Income Statement Information


        All other schedules are omitted because of the absence of
        conditions under which they are required or because the information
        is shown in the financial statements or notes thereto.

        3.      Exhibits:  See Index of Exhibits (page 34) for a listing of
                all exhibits filed with this annual report on Form 10-K


b)   Reports on Form 8-K:     None.


PAGE
<PAGE>

SIGNATURES



Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized as
of the 18th day of March 1994.



                                Gibson Greetings, Inc.

                                By      /s/ Benjamin J. Sottile
                                        -----------------------
                                        Benjamin J. Sottile
                                        President and Chief Executive Officer


        Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed by the following persons on behalf of
the registrant and in the capacities indicated as of the 18th day of
March 1994.

             Signature                  Title
            ----------                  -----

                                        Chairman of the Board,
            /s/ Benjamin J. Sottile     President and Chief Executive Officer
            -------------------------
            Benjamin J. Sottile         (principal executive officer)

                                        Vice President, Finance
            /s/ William L. Flaherty     Chief Financial Officer
            -------------------------
            William L. Flaherty         (principal financial officer)

                                        Vice President, Controller
            /s/ James H. Johnsen        and Treasurer
            -------------------------
            James H. Johnsen            (principal accounting officer)


            /s/ Thomas M. Cooney
            -------------------------
            Thomas M. Cooney             Director

            /s/ Julius Koppelman
            -------------------------
            Julius Koppelman             Director

            /s/ Charles D. Lindberg
            -------------------------
            Charles D. Lindberg          Director

            /s/ Ralph J. Olson
            -------------------------
            Ralph J. Olson               Director

            /s/ Albert R. Pezzillo
            -------------------------
            Albert R. Pezzillo           Director

            /s/ Thomas J. Smith
            -------------------------
            Thomas J. Smith              Director

            /s/ Burton B. Staniar
            -------------------------
            Burton B. Staniar            Director

            /s/ Frank Stanton
            -------------------------
            Frank Stanton                Director

            /s/ Charlotte St. Martin
            -------------------------
            Charlotte St. Martin         Director

            /s/ Roger T. Staubach
            -------------------------
            Roger T. Staubach            Director

            /s/ C. Anthony Wainwright
            -------------------------
            C. Anthony Wainwright        Director


            -------------------------
            Harry N. Walters             Director



PAGE
<PAGE>
<TABLE>
<CAPTION>
GIBSON GREETINGS, INC.
SCHEDULE II - AMOUNTS RECEIVABLE FROM RELATED PARTIES
(Thousands of dollars)


Column A                    Column B      Column C             Column D                      Column E
- -----------------------    ----------     ---------     -------------------------     -----------------------
                                                              Deductions              Balance at End of Period
                           Balance at                   -------------------------     ------------------------
                           Beginning                     Amounts        Amounts
Name of Debtor             of Period      Additions     Collected     Written Off      Current      Noncurrent
- -----------------------    ----------     ---------     ---------     -----------     ---------     ----------
<S>                        <C>            <C>           <C>           <C>             <C>           <C>
M. Sillence,
 Operations Director,
 Gibson Greetings
 International Limited:
   Twelve months
    ended 12/31/93         $     249      $      -      $     249     $        -      $      -      $       -
   Twelve months
    ended 12/31/92               322            (72) (A)       -               -            249             -
   Twelve months
    ended 12/31/91                -             322  (B)       -               -            322             -

P.M. Osman,
 Managing Director,
 Gibson Greetings
 International Limited:
   Twelve months
    ended 12/31/93                -               -             -              -             -              -
   Twelve months
    ended 12/31/92                99              45  (A)      144             -             -              -
   Twelve months
    ended 12/31/91                -               99  (C)       -              -             99             -

S. Kosmalski,
 Senior Vice President
 Sales:
   Twelve months
    ended 12/31/93                -               -             -              -             -              -
   Twelve months
    ended 12/31/92                -              120  (D)      120             -             -              -
   Twelve months
    ended 12/31/91                -               -             -              -             -              -

</TABLE>
[FN]
- -----------------------

     (A)   Includes foreign currency translation adjustments.

     (B)   Real estate assistance loan, secured, bearing interest at 12%
           if note not repaid by May 12, 1993 or upon sale of principal
           residence, whichever occurs first.

     (C)   Real estate assistance loan, secured, bearing interest at 12%
           if note not repaid by November 14, 1992 or upon sale of
           principal residence,  whichever occurs first.

     (D)   Real estate assistance loan, secured, bearing interest at 12%
           if note not repaid by September 15, 1992 or upon sale of
           principal residence,  whichever occurs first.



PAGE
<PAGE>
<TABLE>
<CAPTION>
GIBSON GREETINGS, INC.
SCHEDULE VIII - VALUATION AND QUALIFYING ACCOUNTS
(Thousands of dollars)


Column A                  Column B              Column C               Column D        Column E
- --------------------     ----------     -------------------------     ----------      ----------
                                                Additions
                                        -------------------------
                         Balance at     Charged to     Charged to                     Balance at
                          Beginnng       Costs and        Other                         End of
Description               of Period      Expenses       Accounts      Deductions        Period
- --------------------     ----------     ----------     ----------     ----------      ----------
<S>                      <C>            <C>            <C>            <C>             <C>
Deducted from
  trade receivables

Allowance for
 doubtful accounts:
   Twelve months
    ended 12/31/93       $    7,515     $    4,188     $       -      $    1,102 (A)  $   10,601
   Twelve months
    ended 12/31/92            8,950         11,549             -          12,984 (A)       7,515
   Twelve months
    ended 12/31/91            6,850          4,094             -           1,994 (A)       8,950

Allowance for sales
 returns, allowances
 and cash discounts:
    Twelve months
     ended 12/31/93          45,902         89,987             -          92,971 (B)      42,918
    Twelve months
     ended 12/31/92          45,490        100,813             -         100,401 (B)      45,902
    Twelve months
     ended 12/31/91          41,020        116,414             -         111,944 (B)      45,490


</TABLE>
[FN]
- --------------------

     (A)   Accounts that were judged to be uncollectible and charged to the
           reserve, net of recoveries.

     (B)   Includes actual cash discounts taken by customers and sales returns
           and allowances that were granted to customers, all of which were
           charged to the reserve.


PAGE
<PAGE>
<TABLE>
<CAPTION>
GIBSON GREETINGS, INC.
SCHEDULE IX - SHORT-TERM BORROWINGS
(Thousands of dollars)


Column A                    Column B              Column C                Column D         Column E
- ----------------------     ----------     --------------------------     -----------      ----------
                                                                                           Weighted
                                                          Maximum         Average          Average
                                          Weighted         Amount          Amount          Interest
                           Balance at     Average        Outstanding     Outstanding         Rate
Category of Aggregrate       End of       Interest       During the      During the       During the
Short-Term Borrowings        Period         Rate           Period          Period           Period
- ----------------------     ----------     ----------     -----------     -----------      ----------
<S>                        <C>            <C>            <C>             <C>              <C>
Bank Debt (D):
  Twelve months
   ended 12/31/93          $   49,250        3.58 %      $    59,250     $    17,133         3.55 %
  Twelve months
   ended 12/31/92              30,100        3.58             51,000          16,129         4.21
  Twelve months
   ended 12/31/91              70,500        6.10             99,200          60,603         6.59

Commercial Paper (D):
  Twelve months
   ended 12/31/93              13,020        3.60             20,000           1,609         3.36
  Twelve months
   ended 12/31/92                  -           -              49,000           4,589         3.63
  Twelve months
   ended 12/31/91                  -           -               7,000           2,333         7.14


</TABLE>
[FN]
- ----------------------


     (A)   The maximum amount outstanding during the period was
           determined as of month-end.

     (B)   The average amount outstanding during the period was
           computed based on the average daily outstanding balance.

     (C)   The weighted average interest rate during the period
           was computed by dividing actual short-term interest expense
           by the average amount outstanding during the period.

     (D)   See Note 6 of Notes to fiscal year 1993 and 1992
           Consolidated Financial Statements and Note 8 of
           Notes to fiscal year 1991 Consolidated Financial
           Statements, each Note contained in or incorporated by
           reference into the Company's annual report on Form 10-K
           for that year, for information on short-term borrowing
           facilities.


PAGE
<PAGE>
<TABLE>
<CAPTION>
GIBSON GREETINGS, INC.
SCHEDULE X - SUPPLEMENTARY INCOME STATEMENT INFORMATION
(Thousands of dollars)


     Column A                              Column B
- ----------------------     ----------------------------------------
                               Twelve Months Ended December 31,
                           ----------------------------------------
Item                          1993           1992           1991
- ----------------------     ----------     ----------     ----------
<S>                        <C>            <C>            <C>
Royalty expense            $    7,086     $    6,191     $    6,419



</TABLE>

PAGE
<PAGE>

Index of Exhibits

 Exhibit
 Number      Description
 -------     -----------------------------------------------------------------
 3(a)        Restated Certificate of Incorporation as amended (*1)

 3(b)        Bylaws

 4(a)        Article 4.01 of Restated Certificate of Incorporation
             (included in Exhibit 3(a))

 4(b)        Rights Agreement dated as of December 4, 1987, between
             Gibson Greetings, Inc. and The First National Bank of Boston,
             Rights Agent, including Certificate of Designation, Preferences
             and Rights of Series A Preferred Stock (*2)

 10(a)       Lease Agreement dated January 25, 1982 between
             Corporate Property Associates 2 and Corporate Property
             Associates 3 and Gibson Greeting Cards, Inc. (*3)

 10(b)       Sublease Agreement dated January 1, 1977 between B.F.
             Goodrich and Cleo Wrap Division of Gibson Greetings Card, Inc.
             (*3)

 10(c)       Amendment and Extension of Term of Sublease dated June
             26, 1983, between B.F. Goodrich Company and Gibson Greeting
             Cards, Inc. (*4)

 10(d)       Amendment dated June 25, 1985, to Lease Agreement,
             dated January 25, 1982, by and between Corporate Property
             Associates 2 and Corporate Property Associates 3 and Gibson
             Greeting Cards, Inc. (*5)

 10(e)       Lease and Agreement dated March 7, 1986 between
             Associated Warehouses, Inc. and Cleo Wrap Division of Gibson
             Greetings, Inc. (*5)

 10(f)       Commercial Paper Issuing Agent Agreement dated as of
             July 11, 1986, between Gibson Greetings, Inc. and Irving Trust
             Corporation (*6)

 10(g)       Commercial Paper Dealer Agreement dated July 16, 1986,
             between Gibson Greetings, Inc. and The First Boston Corporation
             (*6)

 10(h)       Credit Agreement, dated as of April 26, 1993, by and
             among Gibson Greetings, Inc.; Bankers Trust Company; The Bank of
             New York; Mellon Bank, N.A.; The Fifth Third Bank; Harris Trust
             and Savings Bank; NBD Bank, N.A.; Royal Bank of Canada; The
             Sanwa Bank, Ltd.; Society National Bank; Union Bank of
             Switzerland; Wachovia Bank of Georgia, N.A.; and Bankers Trust
             Company, as agent (*7)

 10(i)       Form of Note Agreement between Gibson Greetings, Inc.
             and Connecticut Mutual Life, The Minnesota Mutual Life Insurance
             Company, The Reliable Life Insurance Company, Federated Life
             Insurance Company, The Variable Annuity Life Insurance Company
             and Nationwide Life Insurance Company, dated May 15, 1991 (*8)

 10(j)       Executive Compensation Plans and Arrangements

             (i)     1982 Stock Option Plan

             (ii)    1983 Stock Option Plan

             (iii)   1985 Stock Option Plan

             (iv)    1987 Stock Option Plan

             (v)     1989 Stock Option Plan

             (vi)    1989 Stock Option Plan for Nonemployee Directors

             (vii)   1991 Stock Option Plan

             (viii)  Employment Agreement with Mr. Cooney (*9)

             (ix)    Form of Second Amendment to Employment Agreement with
                     Mr. Cooney (*1)


PAGE
<PAGE>

 Exhibit
 Number      Description
 -------     -----------------------------------------------------------------
             (x)     Employment Agreement between Gibson Greetings, Inc.
                     and Benjamin J. Sottile, dated April 1, 1993 (*7)

             (xi)    Compensatory agreements (*10)

             (xii)   ERISA Makeup Plan (*11)

             (xiii)  Supplemental Executive Retirement Plan (*11)

             (xiv)   Agreements dated January 2, 1991 and December 10, 1993
                     between Gibson Greetings, Inc. and Stephen M. Sweeney

             (xv)    Agreement dated November 18, 1993 between Gibson
                     Greetings, Inc. and William L. Flaherty

             (xvi)   Agreement dated February 22, 1994 between Gibson
                     Greetings, Inc. and Michael A. Pietrangelo



 11          Computation of Income per Share


 21          Subsidiaries of the Registrant


 23          Consent of Independent Public Accountants



- ----------------------

    *  Filed as an Exhibit to the document indicated and
       incorporated herein by reference:

            (1)     The Company's Report on Form 10-K for the year ended
                    December 31, 1988.

            (2)     The Company's Report on Form 8-K dated December 28, 1987,
                    filed January 4, 1988.

            (3)     The Company's Registration Statement on Form S-8 (No.
                    2-82990).

            (4)     The Company's Registration Statement on Form S-8 (No.
                    2-96396).

            (5)     The Company's Report on Form 10-K for the year ended
                    December 31, 1985.

            (6)     The Company's Report on Form 10-Q for the quarter ended
                    September 30, 1986.

            (7)     The Company's Report on Form 10-Q for the quarter ended
                    June 30, 1993.

            (8)     The Company's Report on Form 10-Q for the quarter ended
                    June 30, 1991.

            (9)     The Company's Report on Form 10-K for the year ended
                    December 31, 1986.

            (10)    The Company's Report on Form 10-K for the year ended
                    December 31, 1991.

            (11)    The Company's Report on Form 10-K for the year ended
                    December 31, 1992.

- ----------------------

The Company will furnish to the Commission upon request its
long-term debt instruments not listed above.






<PAGE>
<PAGE>

                                                      Exhibit 10(j)(i)


                                GIBSON GREETINGS, INC.

                                1982 STOCK OPTION PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1982 Stock Option Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any section or sections of the Code of
          like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options provided for herein as
          it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Option.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan are the Company's
          common shares, $.01 par value, which may be either authorized but
          unissued shares or treasury shares.

               (b)  The aggregate number of common shares of the Company
          which may be issued under the Plan shall not exceed one million
PAGE
<PAGE>


          fifty thousand (1,050,000) shares; subject, however, to the
          adjustment provided in Paragraph 8 in the event of stock splits,
          stock dividends, exchanges of shares or the like occurring after
          the effective date of this Plan.  No option may be granted under
          this Plan which could cause such maximum limit to be exceeded.

               (c)  Common shares covered by an option which is no longer
          exercisable with respect to such shares shall again be available
          for issuance in connection with other options granted under this
          Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's common
          shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns stock possessing more than 10 percent of the total combined
          voting power of all classes of stock of the Company or its
          Subsidiaries, the option price per share shall be at least 110%
          of the fair market value of the common shares subject to the
          option and such option may not be exercised after the expiration
          of five years from the date the option is granted.

                                        - 2 -
PAGE
<PAGE>

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission.  With respect thereto, the
          Committee may impose such conditions on transfer, restrictions
          and limitations as it may deem necessary and appropriate to
          assure compliance with such applicable securities laws.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by

                                        - 3 -
PAGE
<PAGE>

          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          shares in respect of which the option is being exercised, and
          shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of common
          shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the common shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares of stock
          issuable upon exercise of such option until certificates
          representing such shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's common shares resulting from stock splits, stock
          dividends, combinations or exchanges or shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (1) the number of shares available for option grant under this
          Plan, (2) the number of shares subject to options granted under
          this Plan, and (3) the option price of optioned shares.

               9.   Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.

               10.  Amendment or Termination.  The Board  may terminate
          this Plan at any time, and may amend the Plan at any time or from
          time to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be amended (1) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to

                                        - 4 -
PAGE
<PAGE>

          give effect to stock splits, etc.); (2) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (3) to change the requirement that the option
          price per share of common stock covered by an option granted
          under this Plan not be less than 100% of the fair market value of
          the Company's common stock on the date such option is granted;
          (4) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (5) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 9 above.

               11.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               12.  Implied Consent of Participants.  Every Participant, by
          his acceptance of an option under this Plan, shall be deemed to
          have consented to be bound, on his own behalf and on behalf of
          his heirs, assigns, and legal representatives, by all of the
          terms and conditions of this Plan.

               13.  No Effect on Employment Status.  The fact than an
          employee has been granted an option under this Plan shall not
          limit or otherwise qualify the right of his employer to terminate
          his employment at any time.

               14.  Duration and Termination of the Plan.  This Plan became
          effective on January 26, 1982.  No Incentive Stock Option shall
          be granted subsequent to January 25, 1992, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 10.

               15.  Delaware Law to Govern.  This plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.





          1982opt.pol




                                        - 5 -
PAGE
<PAGE>


                                                          Exhibit 10(j)(ii)

                                GIBSON GREETINGS, INC.

                                1983 STOCK OPTION PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1983 Stock Option Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any section or sections of the Code of
          like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options provided for herein as
          it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Option.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan are the Company's
          common shares, $.01 par value, which may be either authorized but
          unissued shares or treasury shares.

               (b)  The aggregate number of common shares of the Company
          which may be issued under the Plan shall not exceed one hundred
PAGE
<PAGE>

          twelve thousand five hundred (112,500) shares; subject, however,
          to the adjustment provided in Paragraph 8 in the event of stock
          splits, stock dividends, exchanges of shares or the like
          occurring after the effective date of this Plan.  No option may
          be granted under this Plan which could cause such maximum limit
          to be exceeded.

               (c)  Common shares covered by an option which is no longer
          exercisable with respect to such shares shall again be available
          for issuance in connection with other options granted under this
          Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's common
          shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns stock possessing more than 10 percent of the total combined
          voting power of all classes of stock of the Company or its
          Subsidiaries, the option price per share shall be at least 110%
          of the fair market value of the common shares subject to the


                                        - 2 -
PAGE
<PAGE>

          option and such option may not be exercised after the expiration
          of five years from the date the option is granted.

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission.  With respect thereto, the
          Committee may impose such conditions on transfer, restrictions
          and limitations as it may deem necessary and appropriate to
          assure compliance with such applicable securities laws.

                                        - 3 -
PAGE
<PAGE>

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by
          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          shares in respect of which the option is being exercised, and
          shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of common
          shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the common shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares of stock
          issuable upon exercise of such option until certificates
          representing such shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's common shares resulting from stock splits, stock
          dividends, combinations or exchanges or shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (1) the number of shares available for option grant under this
          Plan, (2) the number of shares subject to options granted under
          this Plan, and (3) the option price of optioned shares.

               9.   Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.

               10.  Amendment or Termination.  The Board  may terminate
          this Plan at any time, and may amend the Plan at any time or from
          time to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be amended (1) to

                                        - 4 -
PAGE
<PAGE>

          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to
          give effect to stock splits, etc.); (2) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (3) to change the requirement that the option
          price per share of common stock covered by an option granted
          under this Plan not be less than 100% of the fair market value of
          the Company's common stock on the date such option is granted;
          (4) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (5) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 9 above.

               11.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               12.  Implied Consent of Participants.  Every Participant, by
          his acceptance of an option under this Plan, shall be deemed to
          have consented to be bound, on his own behalf and on behalf of
          his heirs, assigns, and legal representatives, by all of the
          terms and conditions of this Plan.

               13.  No Effect on Employment Status.  The fact than an
          employee has been granted an option under this Plan shall not
          limit or otherwise qualify the right of his employer to terminate
          his employment at any time.

               14.  Duration and Termination of the Plan.  This Plan became
          effective on May 13, 1983.  No Incentive Stock Option shall be
          granted subsequent to May 12, 1993, or subsequent to any earlier
          date as of which the Plan is terminated pursuant to Paragraph 10.

               15.  Delaware Law to Govern.  This plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.





          1983opt.pol



                                        - 5 -
PAGE
<PAGE>


                                                         Exhibit 10(j)(iii)


                                GIBSON GREETINGS, INC.

                                1985 STOCK OPTION PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1985 Stock Option Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any section or sections of the Code of
          like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options provided for herein as
          it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Option.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan are the Company's
          common shares, $.01 par value, which may be either authorized but
          unissued shares or treasury shares.

               (b)  The aggregate number of common shares of the Company
          which may be issued under the Plan shall not exceed Three Hundred
PAGE
<PAGE>

          Thousand (300,000) shares; subject, however, to the adjustment
          provided in Paragraph 8 in the event of stock splits, stock
          dividends, exchanges of shares or the like occurring after the
          effective date of this Plan.  No option may be granted under this
          Plan which could cause such maximum limit to be exceeded.

               (c)  Common shares covered by an option which is no longer
          exercisable with respect to such shares shall again be available
          for issuance in connection with other options granted under this
          Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's common
          shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns stock possessing more than 10 percent of the total combined
          voting power of all classes of stock of the Company or its
          Subsidiaries, the option price per share shall be at least 110%
          of the fair market value of the common shares subject to the
          option and such option may not be exercised after the expiration
          of five years from the date the option is granted.

                                        - 2 -
PAGE
<PAGE>

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission.  With respect thereto, the
          Committee may impose such conditions on transfer, restrictions
          and limitations as it may deem necessary and appropriate to
          assure compliance with such applicable securities laws.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by

                                        - 3 -
PAGE
<PAGE>

          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          shares in respect of which the option is being exercised, and
          shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of common
          shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the common shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares of stock
          issuable upon exercise of such option until certificates
          representing such shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's common shares resulting from stock splits, stock
          dividends, combinations or exchanges or shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (1) the number of shares available for option grant under this
          Plan, (2) the number of shares subject to options granted under
          this Plan, and (3) the option price of optioned shares.

               9.   Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.

               10.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be amended (1) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to

                                        - 4 -
PAGE
<PAGE>

          give effect to stock splits, etc.); (2) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (3) to change the requirement that the option
          price per share of common stock covered by an option granted
          under this Plan not be less than 100% of the fair market value of
          the Company's common stock on the date such option is granted;
          (4) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (5) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 9 above.

               11.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               12.  Implied Consent of Participants.  Every Participant, by
          his acceptance of an option under this Plan, shall be deemed to
          have consented to be bound, on his own behalf and on behalf of
          his heirs, assigns, and legal representatives, by all of the
          terms and conditions of this Plan.

               13.  No Effect on Employment Status.  The fact than an
          employee has been granted an option under this Plan shall not
          limit or otherwise qualify the right of his employer to terminate
          his employment at any time.

               14.  Duration and Termination of the Plan.  This Plan became
          effective on January 25, 1985.  No Incentive Stock Option shall
          be granted subsequent to January 24, 1995, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 10.

               15.  Delaware Law to Govern.  This plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.




          1985opt.pol





                                        - 5 -
PAGE
<PAGE>


                                                          Exhibit 10(j)(iv)


                                GIBSON GREETINGS, INC.

                                1987 STOCK OPTION PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1987 Stock Option Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any section or sections of the Code of
          like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options provided for herein as
          it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Option.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan are the Company's
          common shares, $.01 par value, which may be either authorized but
          unissued shares or treasury shares.
PAGE
<PAGE>

               (b)  The aggregate number of common shares of the Company
          which may be issued under the Plan shall not exceed Three Hundred
          Thousand (300,000) shares; subject, however, to the adjustment
          provided in Paragraph 8 in the event of stock splits, stock
          dividends, exchanges of shares or the like occurring after the
          effective date of this Plan.  No option may be granted under this
          Plan which could cause such maximum limit to be exceeded.

               (c)  Common shares covered by an option which is no longer
          exercisable with respect to such shares shall again be available
          for issuance in connection with other options granted under this
          Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's common
          shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns stock possessing more than 10% of the total combined voting
          power of all classes of stock of the Company or its Subsidiaries,
          the option price per share shall be at least 110% of the fair

                                        - 2 -
PAGE
<PAGE>

          market value of the common shares subject to the option and such
          option may not be exercised after the expiration of five years
          from the date the option is granted.

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission.  With respect thereto, the
          Committee may impose such conditions on transfer, restrictions

                                        - 3 -
PAGE
<PAGE>

          and limitations as it may deem necessary and appropriate to
          assure compliance with such applicable securities laws.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by
          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          shares in respect of which the option is being exercised, and
          shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of common
          shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the common shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares of stock
          issuable upon exercise of such option until certificates
          representing such shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's common shares resulting from stock splits, stock
          dividends, combinations or exchanges or shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (1) the number of shares available for option grant under this
          Plan, (2) the number of shares subject to options granted under
          this Plan, and (3) the option price of optioned shares.

               9.   Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.


                                        - 4 -
PAGE
<PAGE>

               10.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be amended (1) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to
          give effect to stock splits, etc.); (2) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (3) to change the requirement that the option
          price per share of common stock covered by an option granted
          under this Plan not be less than 100% of the fair market value of
          the Company's common stock on the date such option is granted;
          (4) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (5) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 9 above.

               11.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               12.  Implied Consent of Participants.  Every Participant, by
          his acceptance of an option under this Plan, shall be deemed to
          have consented to be bound, on his own behalf and on behalf of
          his heirs, assigns, and legal representatives, by all of the
          terms and conditions of this Plan.

               13.  No Effect on Employment Status.  The fact than an
          employee has been granted an option under this Plan shall not
          limit or otherwise qualify the right of his employer to terminate
          his employment at any time.

               14.  Duration and Termination of the Plan.  This Plan became
          effective on January 28, 1987.  No Incentive Stock Option shall
          be granted subsequent to January 27, 1997, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 10.

               15.  Delaware Law to Govern.  This plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.

          1987opt.pol

                                        - 5 -
PAGE
<PAGE>


                                                           Exhibit 10(j)(v)


                                GIBSON GREETINGS, INC.

                              1989 STOCK INCENTIVE PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1989 Stock Incentive Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any other section or sections of the
          Code of like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options and Restricted Shares
          provided for herein as it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Plan.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan, or issued as
          Restricted Shares under the Plan, are the Company's shares of
          Common Stock, $.01 par value, ("Common Shares") which may be
          either authorized but unissued shares or treasury shares.
PAGE
<PAGE>

               (b)  The aggregate number of Common Shares of the Company
          which may be issued under the Plan shall not exceed Five Hundred
          Thousand (500,000) shares; subject, however, to the adjustment
          provided in Paragraph 8 in the event of stock splits, stock
          dividends, exchanges of shares or the like occurring after the
          effective date of this Plan.  No option may be granted, or
          Restricted Shares issued, under this Plan which could cause such
          maximum limit to be exceeded.

               (c)  Common Shares covered by an option which is no longer
          exercisable with respect to such shares, or Restricted Shares
          which have been resold to the Company and in respect of which no
          benefits of ownership have been received by the Participant,
          shall again be available for issuance under this Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's Common
          Shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns shares possessing more than 10% of the total combined voting
          power of all classes of shares of the Company or its

                                        - 2 -
PAGE
<PAGE>

          Subsidiaries, the option price per share shall be at least 110%
          of the fair market value of the Common Shares subject to the
          option and such option may not be exercised after the expiration
          of five years from the date the option is granted.

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          Laws.  With respect thereto, the Committee may impose such

                                        - 3 -
PAGE
<PAGE>

          conditions on transfer, restrictions and limitations as it may
          deem necessary and appropriate to assure compliance with such
          applicable securities laws.

               (h)  Cancellation of Option.  The Committee shall have the
          authority to effect, at any time and from time to time, with the
          consent of the affected Optionee or Optionees, the cancellation
          of any or all outstanding options granted under this Plan and the
          grant in substitution therefor of new options under this Plan
          (subject to the limitations hereof) covering the same or
          different numbers of Common Shares at an option price per share
          in all events not less than fair market value on the date of the
          new grant.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by
          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          Common Shares in respect of which the option is being exercised,
          and shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of Common
          Shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the Common Shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares issuable
          upon exercise of such option until certificates representing such
          shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's Common Shares resulting from stock splits, stock
          dividends, combinations or exchanges of shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (i) the number of shares available for option grant or issuance
          under this Plan, (ii) the number of shares subject to options
          granted under this Plan, and (iii) the option price of optioned
          shares.

               9.   Allocation and Purchase of Restricted Shares.

                    (a)  The Committee may from time to time, in its
          discretion and subject to the provisions of the Plan, allocate
          Common Shares to any or all Eligible Employees.  Common Shares

                                        - 4 -
PAGE
<PAGE>

          allocated under this Paragraph 9 of the Plan are referred to
          herein as "Restricted Shares."  Employees to whom Restricted
          Shares have been allocated are herein referred to as
          "Participants."  Each Participant to whom an allocation of
          Restricted Shares has been made shall be offered the right to
          purchase such Restricted Shares as herein provided.

                    (b)  The Committee shall advise each Participant to
          whom an allocation of Restricted Shares has been made in writing
          of the terms of the offer, including the number of shares which
          such person shall be entitled to purchase, the purchase price per
          share, and any other terms, conditions and restrictions relating
          thereto.  The Participant shall have thirty (30) days from the
          date of the offer to accept such offer.  The Committee may, in
          the exercise of its discretion, extend the term of any offer.
          Subject to the express provisions of the Plan, the Committee
          shall have the power to make such offer subject to any terms and
          conditions it may establish and the offers made to different
          persons, or to the same person at different times, may be subject
          to terms, conditions and restrictions which differ from each
          other.  Each allocation and offer shall be embodied in a
          "Restricted Share Agreement" signed by the Participant and the
          Company providing that the Restricted Shares shall be subject to
          the provisions of this Plan and containing such other provisions
          as the Committee may prescribe not inconsistent with the Plan.

                    (c)  The purchase price of the Restricted Shares
          offered under this Plan shall be any lawful consideration
          established by the Committee in its discretion.  If a Participant
          elects to purchase Restricted Shares, he shall pay the purchase
          price in full, at the principal office of the Company, prior to
          expiration of the offer.  Upon payment of the purchase price,
          certificates representing the shares shall be issued to the
          Participant, which certificates shall bear an appropriate legend
          reflecting that such shares are subject to the restrictions
          contained in the Plan.  At the Committee's election, such
          certificates may be held by the Company on behalf of the
          Participant until the restrictions applicable to such shares
          shall have lapsed.

               10.  Restrictions Applicable to Restricted Shares.

                    (a)  By purchasing the Restricted Shares allocated to
          him under this Plan, the Participant agrees and consents to the
          restrictions described in this Plan for a period determined by
          the Committee at the time of such allocation, said period
          referred to herein as the "Restricted Period." For the duration
          of the Restricted Period (unless the restrictions earlier lapse
          or are removed by the Committee), Restricted Shares issued under
          this Plan shall not be transferred, delivered, assigned, sold, or
          disposed of in any manner, nor pledged or otherwise hypothecated.
          On the last day of the Restricted Period, or upon the earlier
          lapse or removal of restrictions, such Restricted Shares shall

                                        - 5 -
PAGE
<PAGE>

          cease to be subject to the restrictions under this Paragraph
          10(a) of the Plan.

                    (b)  Restricted Shares issued by the Company under the
          Plan shall be issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          laws.  With respect thereto, the Committee may impose such
          conditions on transfer, restrictions and limitations as it may
          deem necessary and appropriate to assure compliance with such
          applicable securities laws.

               11.  Termination of Employment During Restricted Period.

                    (a)  If a Participant's employment with the Company and
          its Subsidiaries terminates because of death or disability, the
          restrictions under Paragraph 10(a) of this Plan shall
          automatically terminate as to that number of the Restricted
          Shares owned by the Participant which is equal to the total
          number of such Restricted Shares multiplied by a fraction, the
          numerator of which is the number of full months which have
          elapsed from the date of allocation and the denominator of which
          is the total number of months during the Restricted Period.  The
          Participant (or his estate, heirs, or legatees) shall be required
          to resell the remaining Restricted Shares to the Company at a
          price per share equal to the original purchase price paid by the
          Participant for such shares, or such other price as may be set by
          the Committee in the Restricted Share Agreement, unless the
          Committee shall, in its discretion, waive the restrictions under
          Paragraph 10(a) as to any part or all of such remaining
          Restricted Shares.

                    (b)  If a Participant's employment with the Company and
          its Subsidiaries terminates during the Restricted Period other
          than by reason of death or disability, the Participant shall be
          required to resell all of the Restricted Shares to the Company at
          a price per share equal to the original purchase price paid by
          the Participant for such shares, or such other price as may be
          set by the Committee in the Restricted Share Agreement, unless
          the Committee shall, in its discretion, waive the restrictions
          under Paragraph 10(a) as to any part or all of the Restricted
          Shares.

               12.  Resale of Restricted Shares.  In the event a
          Participant is required to resell Restricted Shares to the
          Company as the result of the termination of the Participant's
          employment as described in Paragraph 11, the Company by written
          notice to the Participant shall specify a date not less than five
          nor more than ten days from the date of such notice to consummate
          the purchase and sale of such Restricted Shares at the principal
          office of the Company.  The Participant shall deliver to the
          Company certificates representing such Restricted Shares, duly
          endorsed and in proper form for transfer, and upon the receipt of

                                        - 6 -
PAGE
<PAGE>

          such share certificates, the Company shall deliver to the
          Participant a check in the amount of the purchase price.  If the
          Participant fails to deliver the share certificates to the
          Company at the time specified in such notice, the Company may
          deposit the purchase price with the Treasurer of the Company, and
          thereafter the shares shall be deemed to have been transferred to
          the Company and the Participant, despite his failure to deliver
          the share certificates, shall have no further rights as a
          stockholder of the Company.  In such event, the Treasurer of the
          Company shall continue to hold the purchase price for such shares
          and shall make payment thereof, without interest, upon delivery
          of the share certificates to the Company.

               13.  Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.

               14.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be so amended (i) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to
          give effect to stock splits, etc.); (ii) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (iii) to change the requirement that the
          option price per Common Share covered by an option granted under
          this Plan not be less than 100% of the fair market value of the
          Company's Common Shares on the date such option is granted;
          (iv) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (v) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 13 above, and any Restricted Shares shall continue to
          be subject to the terms of this Plan for the duration of the
          Restricted Period.



                                        - 7 -
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<PAGE>

               15.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               16.  Tax Withholding.  Any grant of an option or issue of
          Restricted Shares hereunder shall provide as determined by the
          Committee for appropriate arrangements for the satisfaction by
          the Company and the Optionee or Participant of all federal,
          state, local or other income, excise or employment taxes or tax
          withholding requirements applicable to the exercise of the
          option, the receipt of Restricted Shares or the later disposition
          of the Common Shares thereby acquired and all such additional
          taxes or amounts as determined by the Committee in its
          discretion, including, without limitation, the right of the
          Company or any subsidiary thereof to receive transfers of Common
          Shares or other property from the Optionee or to deduct or
          withhold in the form of shares from any transfer to an Optionee
          or Participant, in such amount or amounts deemed required or
          appropriate by the Committee in its sole and absolute discretion.

               17.  Implied Consent.  Every Optionee or Participant, by his
          acceptance of an option or Restricted Shares under this Plan,
          shall be deemed to have consented to be bound, on his own behalf
          and on behalf of his heirs, assigns, and legal representatives,
          by all of the terms and conditions of this Plan.

               18.  No Effect on Employment Status. The fact than an
          employee has been granted an option or Restricted Shares under
          this Plan shall not limit or otherwise qualify the right of his
          employer to terminate his employment at any time.

               19.  Duration and Termination of the Plan.  This Plan became
          effective on January 23, 1989.  No Incentive Stock Option shall
          be granted subsequent to January 22, 1999, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 14.

               20.  Delaware Law to Govern.  This Plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.





          1989opt.pol



                                        - 8 -
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<PAGE>


                                                          Exhibit 10(j)(vi)


                                GIBSON GREETINGS, INC.

                   1989 STOCK OPTION PLAN FOR NONEMPLOYEE DIRECTORS

                   (As amended and restated through April 29, 1993)


               1.   Purpose.  The purpose of this Gibson Greetings, Inc.
          1989 Stock Option Plan for Nonemployee Directors (the "Directors
          Plan" or "Plan") is to enhance the value of the stockholders'
          investment in Gibson Greetings, Inc. (the "Company") by
          encouraging those directors of the Company who are not employees
          of the Company or any of its subsidiaries (the "Directors") to
          acquire or increase and retain a financial interest in the
          Company and thereby also encourage the Directors to remain as
          directors of the Company and to put forth maximum efforts for the
          success of the Company.

               It is intended that stock options ("Nonqualified Stock
          Options" or "Options"), other than incentive stock options as
          defined by the Internal Revenue Code of 1986, as amended (the
          "Code"), may be granted under the Directors Plan.

               2.   Administration of the Directors Plan.

                    (a)  General.  The Directors Plan shall be administered
          by the Board of Directors of the Company (the "Board") which,
          subject to and not inconsistent with the express provisions of
          the Directors Plan, shall exercise all the power and authority
          specifically granted to it under the Plan or necessary or
          advisable, in the sole and absolute discretion of the Board, to
          the administration of the Plan.

                    (b)  Rules and Interpretation.  The Board shall have
          the authority to establish, adopt or revise such rules and
          regulations and to make all such determinations relating to the
          Directors Plan as it may deem necessary or advisable for the
          administration of the Plan and in order to preserve the exemption
          of the Plan and any Plan Options under Rule 16b-3 promulgated by
          the Securities and Exchange Commission under the Securities
          Exchange Act of 1934, as such Rule may be amended from time to
          time, or any successor rule thereto.  The Board's interpretation
          of the Directors Plan or any Option granted hereunder, and all
          decisions and determinations by the Board with respect to the
          Plan, shall be final, binding and conclusive on all parties.  No
          member of the Board shall be personally liable for any action,
          failure to act, determination, interpretation or construction
          made in good faith with respect to the Directors Plan or any
          Option or transaction thereunder.

                    (c)  No Other Rights.  Nothing contained in the
          Directors Plan, nor any Option granted pursuant to the Directors
          Plan, shall confer upon any Director covered by the Directors
          Plan any right to continue as a director of the Company nor limit
PAGE
<PAGE>

          in any way the right of the Company to terminate his status as a
          director at any time.

               3.   The Stock.  The shares of stock available for issuance
          pursuant to the grant of Options under the Directors Plan shall
          consist of 80,000 shares of Common Stock, par value $0.01 per
          share (the "Common Shares"), of the Company, subject to
          adjustment as provided in Section 11 hereof.  All shares acquired
          upon the exercise of Options will be, in whole or in part, either
          Common Shares purchased by the Company in the open market and
          held in the treasury of the Company or authorized and unissued
          Common Shares of the Company.  Should an Option (or a portion
          thereof) expire for any reason without being exercised, the
          shares subject to the portion of such Option not so exercised
          shall be available for subsequent grants under the Directors
          Plan.

               4.   Effective Date and Termination of Plan.  The Directors
          Plan became effective on January 23, 1989 and shall terminate
          upon the earlier of (i) January 23, 1999; or (ii) the date on
          which all shares available for issuance under the Directors Plan
          have been issued pursuant to the exercise of Options granted
          hereunder; or (iii) the determination of the Board that the
          Directors Plan shall terminate.  No Options may be granted under
          the Directors Plan after the termination date, provided that the
          Options granted and outstanding on such date shall continue to
          have force and effect in accordance with the provisions of the
          instruments evidencing such Options.

               5.   Grant, Terms and Conditions of Options.

                    (a)  Grant of Options.  Under the Directors Plan, each
          then serving Director of the Company shall be granted each year,
          at the close of business on the date upon which the Company's
          annual meeting of stockholders for that year is held, beginning
          with the annual meeting to be held during 1989, Nonqualified
          Stock Options to purchase 1,000 Common Shares.  Each Director
          receiving an Option may be referred to herein as an "Optionee."
          Each Option shall be embodied in an option agreement signed by
          the Optionee and the Company providing that the Option shall be
          subject to the provisions of this Plan and containing such other
          provisions as the Board may prescribe not inconsistent with the
          Plan.

                    (b)  When Exercisable.  Options shall be exercisable
          one year after the date of grant.  No fractional shares shall be
          issued, and fractional shares remaining in any Option shall be
          rounded down to the nearest whole number of shares.

                    (c)  Price.  The exercise price per share of each
          Option shall be equal to the fair market value of a Common Share
          on the date of grant, as determined under Section 8 hereof,

                                        - 2 -
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<PAGE>

          provided that the exercise price shall be subject to adjustment
          only as provided in Section 11 hereof.

                    (d)  Term of Options.  Options shall be effective on
          the date of grant and shall be of a term of ten (10) years from
          the date of grant.  Each such Option shall be subject to earlier
          termination as provided in Section 6 hereof.

               6.   Termination of Director Status.

                    (a)  Except as otherwise provided in the Directors
          Plan, an Optionee's Options (i) are exercisable only by the
          Optionee, (ii) are exercisable only while the Optionee is a
          director of the Company and then only if the Options have become
          exercisable by their terms, and (iii) if not exercisable by their
          terms at the time the Optionee ceases to be a director of the
          Company, shall immediately expire on the date the Optionee ceases
          to be a director of the Company.

                    (b)  Except as provided by this subsection (6)(b), any
          Optionee's option which is exercisable by its terms at the time
          the Optionee ceases to be a director of the Company must be
          exercised on or before the earlier of (i) three years after the
          date the Optionee ceases to be a director of the Company or
          (ii) the fixed expiration date of such Option, after which
          applicable period such option shall expire.  If an Optionee's
          status as a director is terminated on account of any act of fraud
          or intentional misrepresentation, or embezzlement,
          misappropriation or conversion of the assets or opportunities of
          the Company or any of its subsidiaries, all Options granted to
          such Optionee shall, to the extent not previously exercised,
          expire immediately as of the date on which the director's status
          as such is terminated.

                    (c)  In the event of the death of the Optionee while a
          director of the Company, each of that Optionee's unexercised
          options (whether or not then exercisable by its terms) shall
          become immediately exercisable by his estate for a period ending
          on the earlier of the fixed expiration date of such Option or
          three years after the date of death, after which period such
          Option shall expire.  For purposes hereof, the estate of an
          Optionee shall be defined to include the legal representatives
          thereof or any person who has acquired the right to exercise an
          Option by reason of the death of the Optionee.

                    (d)  In the event the Optionee ceases to be a director
          by reason of permanent disability (as defined below), each of
          that Optionee's unexercised Options (whether or not then
          exercisable by its terms) shall become exercisable for a period
          ending on the earlier of the fixed expiration date of such Option
          or three years from the date the Optionee ceases to be a
          director, after which period such Option shall expire.  For

                                        - 3 -
PAGE
<PAGE>

          purposes hereof "permanent disability" shall be deemed to be the
          inability of the Optionee to perform the duties of a director of
          the Company because of a physical or mental disability as
          evidenced by the opinion of a Company-approved doctor of medicine
          licensed to practice medicine in the United States of America.

               7.   Transferability of Options.  Except that an Option may
          be transferred pursuant to a "domestic relations order" as
          defined in Section 414(p)(1)(B) of the Code, any Option granted
          hereunder shall be transferable only by will or the laws of
          descent and distribution and shall be exercisable during the
          lifetime of the Optionee only by the Optionee or by his guardian
          or legal representative.

               8.   Fair Market Value.  The "fair market value" of a Common
          Share on any relevant date for purposes of any provision of the
          Directors Plan shall be the last reported sales price of a Common
          Share on the NASDAQ National Market System on such date or, if
          there are no reported sales on such date, then the last reported
          sales price on the next preceding day on which such a sale was
          transacted.

               9.   Compliance with Securities Laws.  Options granted and
          shares issued by the Company upon exercise of Options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          Laws.  With respect thereto, the Board may impose such conditions
          on transfer, restrictions and limitations as it may deem
          necessary and appropriate to assure compliance with such
          applicable securities laws.

               10.  Method of Exercise.  An Option granted under this Plan
          may be exercised by written notice to the Board, signed by the
          Optionee, or by such other person as is entitled to exercise such
          Option.  The notice of exercise shall state the number of shares
          in respect of which the Option is being exercised, and shall
          either be accompanied by the payment of the full option price for
          such shares, or shall fix a date (not more than ten business days
          from the date of such notice) for the payment of the full option
          price of the shares being purchased.  All or any portion of the
          payment may be made by the transfer of Common Shares of the
          Company from the Optionee to the Company, to the extent permitted
          by law.  Such shares shall be valued for this purpose at their
          fair market value on the date they are transferred to the Company
          as payment, determined in the same manner as is provided in
          Section 8 hereof.  A certificate or certificates for the Common
          Shares of the Company purchased through the exercise of an Option
          shall be issued in regular course after the exercise of the
          Option and payment therefor.  During the option period no person
          entitled to exercise any Option granted under this Plan shall
          have any of the rights or privileges of a shareholder with

                                        - 4 -
PAGE
<PAGE>

          respect to any Common Shares issuable upon exercise of such
          Option until certificates representing such shares shall have
          been issued and delivered.

               11.  Share Adjustments.  In the event there is any change in
          the Company's Common Shares resulting from stock splits, stock
          dividends, combinations or exchanges of shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Board in (i)
          the number of Common Shares available for Option grants under
          this Directors Plan, (ii) the number of Common Shares subject to
          Options granted under this Plan, and (iii) the option price of
          optioned shares.

               12.  Merger, Consolidation or Sale of Assets.

                    (a)  In the event the Company shall consolidate with,
          merge into, or transfer all or substantially all of its assets to
          another corporation or corporations (herein referred to as
          "successor corporation"), such successor corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan.  In the event that such successor corporation does not
          obligate itself to continue this Plan as above provided, this
          Plan shall terminate effective upon such consolidation, merger,
          or transfer, and, except as provided in Subsection 12(d) hereof,
          any Option previously granted hereunder shall terminate.  If
          practical, the Company shall give each Optionee twenty (20) days
          prior notice of any possible transaction which might terminate
          this Plan and the Options previously granted hereunder.

                    (b)  In the event any person, by any means of purchase
          or acquisition, becomes the "beneficial owner" (as defined in
          Rule l3d-3 promulgated by the Securities and Exchange Commission
          under the Securities Exchange Act of 1934 as in effect on January
          23, 1989, or any successor provision thereto) of more than 50% of
          the outstanding Common Shares of the Company, or commences a
          tender offer pursuant to Regulation l4C promulgated by the
          Securities and Exchange Commission under the Securities Exchange
          Act of 1934 as in effect on April 26, 1985, or any successor
          provision thereto, which if successful, would result in such
          person becoming the beneficial owner of more than 50% of such
          shares, then with respect to each Optionee all Options which were
          outstanding at the time of such event shall immediately become
          exercisable in full.

                    (c)  In the event of the execution of an agreement of
          reorganization, merger or consolidation of the Company with one
          or more corporations as a result of which the Company is not to
          be the surviving corporation (whether or not the Company shall be
          dissolved or liquidated) or the execution of an agreement of sale
          or transfer of all or substantially all of the assets of the
          Company, then with respect to each Optionee all Options which

                                        - 5 -
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<PAGE>

          were outstanding at the time of such event shall immediately
          become exercisable in full.

                    (d)  In the event of the consummation of any of the
          transactions called for in an agreement referred to in Subsection
          12(c) hereof, any Optionee who is subject to the filing
          requirements imposed under Section 16(a) of the Securities
          Exchange Act of 1934 (the "Act") with respect to the Company
          shall receive a payment of cash equal to the difference between
          the aggregate Fair Value of the Common Shares subject to such
          accelerated Option and the aggregate option exercise price of
          such shares.  For this purpose, "Fair Value" shall mean the cash
          value per share to be paid to stockholders pursuant to such
          agreement, or if cash value is not to be paid, the highest
          aggregate fair market value of the subject shares of Common Stock
          during the 60-day period immediately preceding the date of the
          consummation of the transaction.  Payment of said cash shall be
          made within ten (10) days after said consummation of the
          transaction.  The foregoing payments under this Subsection 12(d)
          shall be made in lieu of and in full discharge of any and all
          obligations of the Company in respect of all subject Options of
          the Optionee.

                    (e)  The grant of Options under the Directors Plan
          shall in no way affect the right of the Company to adjust,
          reclassify, reorganized or otherwise change its capital or
          business structure or to merge, consolidate, dissolve, liquidate
          or sell or transfer all or any part of its business or assets.

               13.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          stockholders; except that the Plan may not be so amended (i) to
          increase the aggregate number of Common Shares issuable under the
          Plan (excepting proportionate adjustments made under Section 11
          to give effect to stock splits, etc.); (ii) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Section 11); (iii) to change the requirement that the
          option price per Common Stock covered by an Option granted under
          this Plan be 100% of the fair market value of the Company's
          Common Shares on the date such Option is granted; or (iv) to
          change, without the consent of the Optionee (or such Optionee's,
          or such Optionee's estate's, legal representative), any Option
          previously granted to such Optionee under the Plan.
          Notwithstanding the foregoing, the provisions of this Directors
          Plan governing the amount, price and timing of awards to
          Directors may not be amended more frequently than once every six
          months other than to comport with changes in the Code or the
          rules thereunder.  If the Plan is terminated, any unexercised
          Option shall continue to be exercisable in accordance with its
          terms, except as provided in Paragraph 12 above.


                                        - 6 -
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<PAGE>

               14.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of Common Shares under the terms of the Plan, so long as the
          Company acts in good faith.

               15.  Implied Consent.  Every Optionee, by his acceptance of
          an Option under this Plan, shall be deemed to have consented to
          be bound, on his or her own behalf and on behalf of such
          Optionee's heirs, assigns, and legal representatives, by all of
          the terms and conditions of this Plan.

               16.  Delaware Law to Govern.  This Plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.



          stckoptn.pol































                                        - 7 -
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                                                    Exhibit 10(j)(vii)


                                GIBSON GREETINGS, INC.

                              1991 STOCK INCENTIVE PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1991 Stock Incentive Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any other section or sections of the
          Code of like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options and Restricted Shares
          provided for herein as it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Plan.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan, or issued as
          Restricted Shares under the Plan, are the Company's shares of
          Common Stock, $.01 par value, ("Common Shares") which may be
          either authorized but unissued shares or treasury shares.
PAGE
<PAGE>

               (b)  The aggregate number of Common Shares of the Company
          which may be issued under the Plan shall not exceed One Million
          (1,000,000) shares; subject, however, to the adjustment provided
          in Paragraph 8 in the event of stock splits, stock dividends,
          exchanges of shares or the like occurring after the effective
          date of this Plan.  No option may be granted, or Restricted
          Shares issued, under this Plan which could cause such maximum
          limit to be exceeded.

               (c)  Common Shares covered by an option which is no longer
          exercisable with respect to such shares, or Restricted Shares
          which have been resold to the Company and in respect of which no
          benefits of ownership have been received by the Participant,
          shall again be available for issuance under this Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provision of the Plan, grant
          either non-qualified or Incentive Stock Options (as defined in
          Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees."  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a non-qualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price:  The option price per share for Incentive
          Stock Options shall be not less than 100% of the fair market
          value of the Company's Common Shares on the date the option is
          granted, as determined by the Committee in a manner consistent
          with the requirements of the Code for Incentive Stock Options.
          The option price per share for non-qualified options shall be at
          least 50% of the fair market value of a Common Share on the date
          of option grant, determined in the same manner.

               (b)  Period within which option may be exercised:  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder:  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted

                                        - 2 -
PAGE
<PAGE>

          to an Eligible Employee who, at the time such option is granted
          owns shares possessing more than 10% of the total combined voting
          power of all classes of shares of the Company or its
          Subsidiaries, the option price per share shall be at least 110%
          of the fair market value of the Common Shares subject to the
          option and such option may not be exercised after the expiration
          of five years from the date the option is granted.

               (d)  Termination of option by reason of termination of
          employment:  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of one of the following periods, or at such earlier
          time as may be applicable under Paragraph 6(b) or 6(c) above:
          (i) thirty (30) days following such termination of employment, if
          such termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to non-qualified options which are exercisable on
          the date of termination of employment.

               (e)  Non-transferability:  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a non-qualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee:  More than
          one option may be granted to an Optionee under this Plan and both
          non-qualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws:  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable

                                        - 3 -
PAGE
<PAGE>

          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          Laws.  With respect thereto, the Committee may impose such
          conditions on transfer, restrictions and limitations as it may
          deem necessary and appropriate to assure compliance with such
          applicable securities laws.

               (h)  Cancellation of option:  The Committee shall have the
          authority to effect, at any time and from time to time, with the
          consent of the affected Optionee or Optionees, the cancellation
          of any or all outstanding options granted under this Plan and the
          grant in substitution therefor of new options under this Plan
          (subject to the limitations hereof) covering the same or
          different numbers of Common Shares at an option price per share
          in all events not less than fair market value on the date of the
          new grant with regard to Incentive Stock Options and not less
          than 50% of fair market value on the date of the new grant with
          regard to non-qualified stock options.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by
          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          Common Shares in respect of which the option is being exercised,
          and shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of Common
          Shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the Common Shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares issuable
          upon exercise of such option until certificates representing such
          shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's Common Shares resulting from stock splits, stock
          dividends, combinations or exchanges of shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (i) the number of shares available for option grant or issuance
          under this Plan, (ii) the number of shares subject to options
          granted under this Plan, and (iii) the option price of optioned
          shares.


                                        - 4 -
PAGE
<PAGE>

               9.   Allocation and Purchase of Restricted Shares.

               (a)  The Committee may from time to time, in its discretion
          and subject to the provisions of the Plan, allocate Common Shares
          to any or all Eligible Employees.  Common Shares allocated under
          this Paragraph 9 of the Plan are referred to herein as
          "Restricted Shares."  Employees to whom Restricted Shares have
          been allocated are herein referred to as "Participants."  Each
          Participant to whom an allocation of Restricted Shares has been
          made shall be offered the right to purchase such Restricted
          Shares as herein provided.

               (b)  The Committee shall advise each Participant to whom an
          allocation of Restricted Shares has been made in writing of the
          terms of the offer, including the number of shares which such
          person shall be entitled to purchase, the purchase price per
          share, and any other terms, conditions and restrictions relating
          thereto.  The Participant shall have thirty (30) days from the
          date of the offer to accept such offer.  The Committee may, in
          the exercise of its discretion, extend the term of any offer.
          Subject to the express provisions of the Plan, the Committee
          shall have the power to make such offer subject to any terms and
          conditions it may establish and the offers made to different
          persons, or to the same person at different times, may be subject
          to terms, conditions and restrictions which differ from each
          other.  Each allocation and offer shall be embodied in a
          "Restricted Share Agreement" signed by the Participant and the
          Company providing that the Restricted Shares shall be subject to
          the provisions of this Plan and containing such other provisions
          as the Committee may prescribe not inconsistent with the Plan.

               (c)  The purchase price of the Restricted Shares offered
          under this Plan shall be any lawful consideration established by
          the Committee in its discretion.  If a Participant elects to
          purchase Restricted Shares, he shall pay the purchase price in
          full, at the principal office of the Company, prior to expiration
          of the offer.  Upon payment of the purchase price, certificates
          representing the shares shall be issued to the Participant, which
          certificates shall bear an appropriate legend reflecting that
          such shares are subject to the restrictions contained in the
          Plan.  At the Committee's election, such certificates may be held
          by the Company on behalf of the Participant until the
          restrictions applicable to such shares shall have lapsed.

               10.  Restrictions Applicable to Restricted Shares.

               (a)  By purchasing the Restricted Shares allocated to him
          under this Plan, the Participant agrees and consents to the
          restrictions described in this Plan for a period determined by
          the Committee at the time of such allocation, said period
          referred to herein as the "Restricted Period."  For the duration
          of the Restricted Period (unless the restrictions earlier lapse
          or are removed by the Committee), Restricted Shares issued under

                                        - 5 -
PAGE
<PAGE>

          this Plan shall not be transferred, delivered, assigned, sold, or
          disposed of in any manner, nor pledged or otherwise hypothecated.
          On the last day of the Restricted Period, or upon the earlier
          lapse or removal of restrictions, such Restricted Shares shall
          cease to be subject to the restrictions under this Paragraph
          10(a) of the Plan.

               (b)  Restricted Shares issued by the Company under the Plan
          shall be issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          laws.  With respect thereto, the Committee may impose such
          conditions on transfer, restrictions and limitations as it may
          deem necessary and appropriate to assure compliance with such
          applicable securities laws.

               11.  Termination of Employment During Restricted Period.

               (a)  If a Participant's employment with the Company and its
          Subsidiaries terminates because of death or disability, the
          restrictions under Paragraph 10(a) of this Plan shall
          automatically terminate as to that number of the Restricted
          Shares owned by the Participant which is equal to the total
          number of such Restricted Shares multiplied by a fraction, the
          numerator of which is the number of full months which have
          elapsed from the date of allocation and the denominator of which
          is the total number of months during the Restricted Period.  The
          Participant (or his estate, heirs, or legatee) shall be required
          to resell the remaining Restricted Shares to the Company at a
          price per share equal to the original purchase price paid by the
          Participant for such shares, or such other price as may be set by
          the Committee in the Restricted Share Agreement, unless the
          Committee shall, in its discretion, waive the restrictions under
          Paragraph 10(a) as to any part or all of such remaining
          Restricted Shares.

               (b)  If a Participant's employment with the Company and its
          Subsidiaries terminates during the Restricted Period other than
          by reason of death or disability, the Participant shall be
          required to resell all of the Restricted Shares to the Company at
          a price per share equal to the original purchase price paid by
          the Participant for such shares, or such other price as may be
          set by the Committee in the Restricted Share Agreement, unless
          the Committee shall, in its discretion, waive the restrictions
          under Paragraph 10(a) as to any part or all of the Restricted
          Shares.

               12.  Resale of Restricted Shares.  In the event a
          Participant is required to resell Restricted Shares to the
          Company as the result of the termination of the Participant's
          employment as described in Paragraph 11, the Company by written
          notice to the Participant shall specify a date not less than five
          nor more than ten days from the date of such notice to consummate

                                        - 6 -
PAGE
<PAGE>

          the purchase and sale of such Restricted Shares at the principal
          office of the Company.  The Participant shall deliver to the
          Company certificates representing such Restricted Shares, duly
          endorsed and in proper form for transfer, and upon the receipt of
          such share certificates, the Company shall deliver to the
          Participant a check in the amount of the purchase price.  If the
          Participant fails to deliver the share certificates to the
          Company at the time specified in such notice, the Company may
          deposit the purchase price with the Treasurer of the Company, and
          thereafter the shares shall be deemed to have been transferred to
          the Company and the Participant, despite his failure to deliver
          the share certificates, shall have no further rights as a
          stockholder of the Company.  In such event, the Treasurer of the
          Company shall continue to hold the purchase price for such shares
          and shall make payment thereof, without interest, upon delivery
          of the share certificates to the Company.

               13.  Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.

               14.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be so amended (i) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to
          give effect to stock splits, etc.); (ii) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (iii) to change the requirement that the
          option price per Common Share covered by an Incentive Stock
          Option granted under this Plan not be less than 100% of the fair
          market value of the Company's Common Shares on the date such
          option is granted; (iv) to extend the time within which Incentive
          Stock Options may be granted or the time within which a granted
          Incentive Stock Option may be exercised; or (v) to change,
          without the consent of the Optionee (or his, or his estate's,
          legal representative), any option previously granted to him under
          the Plan.  If the Plan is terminated, any unexercised option
          shall continue to be exercisable in accordance with its terms,
          except as provided in Paragraph 13 above, and any Restricted

                                        - 7 -
PAGE
<PAGE>

          Shares shall continue to be subject to the terms of this Plan for
          the duration of the Restricted Period.

               15.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               16.  Tax Withholding.  Any grant of an option or issue of
          Restricted Shares hereunder shall provide as determined by the
          Committee for appropriate arrangements for the satisfaction by
          the Company and the Optionee or Participant of all federal,
          state, local or other income, excise or employment taxes or tax
          withholding requirements applicable to the exercise of the
          option, the receipt of Restricted Shares or the later disposition
          of the Common Shares thereby acquired and all such additional
          taxes or amounts as determined by the Committee in its
          discretion, including, without limitation, the right of the
          Company or any subsidiary thereof to receive transfers of Common
          Shares or other property from the Optionee or to deduct or
          withhold in the form of shares from any transfer to an Optionee
          or Participant, in such amount or amounts deemed required or
          appropriate by the Committee in its sole and absolute discretion.

               17.  Implied Consent.  Every Optionee or Participant, by his
          acceptance of an option or Restricted Shares under this Plan,
          shall be deemed to have consented to be bound, on his own behalf
          and on behalf of his heirs, assigns, and legal representatives,
          by all of the terms and conditions of this Plan.

               18.  No Effect on Employment Status.  The fact that an
          employee has been granted an option or Restricted Shares under
          this Plan shall not limit or otherwise qualify the right of his
          employer to terminate his employment at any time.

               19.  Duration and Termination of the Plan.  This Plan became
          effective on February 3, 1991.  No Incentive Stock Option shall
          be granted subsequent to February 2, 2001, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 14.

               20.  Delaware Law to Govern:  This Plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.


          gib1991.pln



                                        - 8 -
PAGE
<PAGE>



                                                         Exhibit 10(j)(xiv)




                                             January 2, 1991




          Mr. Stephen M. Sweeney
          Vice President - Human Resources
          Gibson Greetings, Inc.
          2100 Section Road
          Cincinnati, OH   45237


          Re:  Employment Agreement

          Dear Steve:

          In  accordance with our prior  discussions, it is  my pleasure to
          confirm to you the following terms and conditions under which you
          have  agreed  to  continue  serving  as  Vice  President -  Human
          Resources of Gibson Greetings, Inc. ("Company").

          1.   You have agreed to serve the Company on a full-time basis as
               a  senior  executive employee,  and  the  Company agrees  to
               employ you as such,  for a period of three  years commencing
               December  1, 1990 and ending November 30, 1993.  Your annual
               salary, effective December 1, 1990, shall be $136,000, which
               amount may be  increased from  time to time  by the  Company
               throughout the term of the Agreement in accordance  with the
               Company's salary administration  program.  In addition,  you
               will qualify for the Key Executives' Bonus Program.

          2.   In addition to the above salary  and bonus, you will also be
               included in Gibson's  Supplemental Executive Retirement Plan
               and in Gibson's other programs for executives which include:
               executive physical examinations, supplemental life insurance
               and tax preparation and estate planning assistance.

          3.   In the event you are unable to perform your duties hereunder
               due  to  illness  or  other  incapacity,  which   incapacity
               continues for  more than  six consecutive  or nonconsecutive
               months in  any twelve-month  period, the Company  shall have
               the  right, on not less than 30  days written notice to you,
               to terminate this  Agreement.   In the event  of your  death
               during your employment hereunder, your salary shall cease as
               of the last day  of the sixth full calendar  month following
               the  month  in which  your death  occurs.   Except  for such
               salary continuation rights,  this Agreement shall  terminate
               as of the date of death.
PAGE
<PAGE>
          Mr. Stephen M. Sweeney
          January 2, 1991
          Page 2



          4.   In  the event  any  person becomes  the beneficial  owner of
               fifty percent (50%) or more of the Company's securities, and
               you are  not retained  by that  person in substantially  the
               same capacity and salary as contemplated herein for at least
               six  (6) months from the  date of said  change in beneficial
               ownership, then upon your termination hereunder, you will be
               paid one year's salary  reduced by 1/12 for each  full month
               of  employment  completed after  said  change  in beneficial
               ownership.  Any amount to be paid hereunder would be further
               reduced by  the value of  any severance package  received by
               you  from   the  new  ownership  in   connection  with  your
               termination.

          5.   In the  event  you  voluntarily  terminate  your  employment
               during  the term of this Agreement, or if your employment is
               terminated  for   cause,  your  right  to  all  compensation
               hereunder  shall  cease  as  of  the  date  of  termination.
               "Cause"  shall  mean   dishonesty,  insubordination,   gross
               negligence, or willful misconduct in the performance of your
               duties,  failure  to  perform   duties  in  a  diligent  and
               competent manner, or any willful and material breach of this
               Agreement.  Termination  of employment under this  Paragraph
               shall  terminate this  Agreement with  the exception  of the
               provisions of Paragraphs 6, 7 and 9.

          6.   Also in the event  you voluntarily terminate your employment
               hereunder,  or  in the  event  the  Company terminates  this
               Agreement and your employment for cause, you agree  that for
               a period of two  years after such termination, you  will not
               compete, directly  or indirectly,  with the Company  or with
               any  division, subsidiary  or  affiliate of  the Company  or
               participate  as a  director, officer,  employee, consultant,
               advisor, partner  or joint venturer in  any business engaged
               in the manufacture or  sale of greeting cards, gift  wrap or
               other products produced by the  Company, or by any division,
               subsidiary  or  affiliate   of  the  Company,  without   the
               Company's  prior consent.  If this  Agreement is not earlier
               terminated   as  provided  in   this  Paragraph,  your  said
               obligation not  to compete  shall continue  in effect for  a
               period  of  one  year   following  the  expiration  of  this
               Agreement or of any renewal or extension hereof.

          7.   In connection  with this Agreement, you agree to continue to
               receive  confidential   information   of  the   Company   in
               confidence, and not to disclose to  others, assist others in
               the  application  of,  or  use  for  your  own   gain,  such
               information,  or any part  thereof, unless and  until it has
               become  public knowledge or has  come into the possession of
               others  by legal  and equitable  means.   You further  agree
               that, upon  termination of employment with  the Company, all
PAGE
<PAGE>
          Mr. Stephen M. Sweeney
          January 2, 1991
          Page 3



               documents,   records,   notebooks,  and   similar  writings,
               including copies thereof, then  in your possession,  whether
               prepared by you or by others, will be left with the Company.
               For purposes  of this Paragraph,  "confidential information"
               means  information  concerning  Company's  finances,  plans,
               sales,  products,  processes  and   services,  or  those  of
               Company's  subsidiaries, divisions  or affiliates,  which is
               disclosed to  you or  known by you  as a  consequence of  or
               through your employment with  the Company, and which  is not
               generally  known in the industry in which the Company or its
               subsidiaries,  divisions or  affiliates  are  or may  become
               engaged.

          8.   Nothing herein is intended  to be granted to you  in lieu of
               any rights or  privileges to which you may be entitled as an
               executive  employee  of  the Company  under  any retirement,
               insurance, hospitalization,  or other plan which  may now or
               hereafter be in effect.

          9.   This  Agreement shall inure to the benefit of and be binding
               upon  you  and your  legal  representatives as  well  as the
               Company,  its  successors  and  assigns  including,  without
               limitation,  any person,  partnership, corporation  or other
               entity which  may acquire all, or substantially  all, of the
               Company's assets and business.

          To indicate your  acceptance of  and willingness to  be bound  by
          this Agreement, please sign and return one duplicate  original of
          this letter.

                                             Sincerely,

                                             GIBSON GREETINGS, INC.


                                             /s/ Benjamin J. Sottile


                                             Benjamin J. Sottile
                                             President and C.E.O.


          BJS/HLC/ss


          ACCEPTED AND AGREED TO:


            /s/ Stephen M. Sweeney
          Stephen M. Sweeney

          Date:   January 2, 1991
PAGE
<PAGE>




                                                         Exhibit 10(j)(xiv)


                                             December 10, 1993



          Mr. Stephen M. Sweeney
          Vice President - Human Resources
          Gibson Greetings, Inc.
          2100 Section Road
          Cincinnati, OH   45237

          Dear Steve:

          As you are probably aware, your employment  agreement with Gibson
          Greetings, Inc.  was set  to expire on  November 30, 1993.   Upon
          that expiration, without an  extension, you would have become  an
          at-will employee of the Company.

          However, we believe that you, as a valued member of the  Company,
          have  earned and  continue to  deserve  the career  and financial
          security afforded by  an employment agreement.  Therefore, we are
          hereby offering to extend your agreement indefinitely until it is
          terminated  by the Company  upon one  (1) year's  advance written
          notice to you.   The  agreement shall remain  subject to  earlier
          termination for cause.   All  other terms and  conditions of  the
          agreement shall remain the same.

          Please  be aware that, even  if the Company  decides to terminate
          your  employment  agreement,  that  would not  necessarily  be  a
          termination of your employment relationship with the Company.

          To indicate your acceptance of this amendment,  please sign where
          indicated below and, as promptly as possible, return the executed
          original in the enclosed self-addressed envelope.  Please be sure
          to retain an executed copy for your records.

                                             Sincerely,

                                             GIBSON GREETINGS, INC.

                                             /s/ Benjamin J. Sottile

                                             Benjamin J. Sottile
                                             Chairman of the Board,
                                             President and
                                             Chief Executive Officer
          BJS/HLC/dk

          ACCEPTED AND AGREED TO:

          Stephen M. Sweeney

          Date:    12/16/93
PAGE
<PAGE>


                                                      Exhibit 10(j)(xv)










                                             November 18, 1993




          Mr. William L. Flaherty
          Vice President - Finance
          Gibson Greetings, Inc.
          2100 Section Road
          Cincinnati, OH   45237

          Dear Bill:

          Gibson  Greetings,  Inc. and  I are  very  pleased that  you have
          agreed to serve as  Vice President - Finance and  Chief Financial
          Officer  of Gibson Greetings, Inc. ("the Company").  As such, you
          will  report directly to the Chairman and Chief Executive Officer
          of the Company and  will be responsible for  all of the  Finance,
          Treasury,  Accounting,  Tax, Internal  Audit and  Risk Management
          functions  of the Company.   The  following terms  and conditions
          will govern your service to the Company.

          1.   You will serve  the Company on a full-time basis as a senior
               executive employee, and the Company will employ you as such,
               for a period of three years commencing November 18, 1993 and
               ending November  17, 1996  unless you are  terminated at  an
               earlier  date pursuant  to Paragraph  11, 12  or 14  of this
               Agreement.    Your annual  salary  will  be $175,000,  which
               amount will be reviewed every  fifteen months and which  may
               be increased from time to time by the Company throughout the
               term  of this  Agreement  in accordance  with the  Company's
               salary administration program.

               No  later than  twelve  months prior  to  expiration of  the
               initial term of this  Agreement, it will be reviewed  by the
               Company for the purpose  of deciding whether or not  it will
               be  extended  upon its  expiration.    You will  be  advised
               promptly of  a  decision not  to  extend.   If  you are  not
               notified  at that  time  of a  decision  not to  extend  the
               Agreement, it will continue indefinitely until terminated by
               the Company for  any reason and at any time  upon giving you
               one (1) year's  advance written notice.   This Agreement  at
               all times  shall remain  subject to earlier  termination for
               cause pursuant to Paragraph 11, 12 or 14.

               Notwithstanding  anything  herein to  the  contrary, if  the
               Company decides not to  extend this Agreement at the  end of
PAGE
<PAGE>


          Mr. William L. Flaherty
          November 18, 1993
          Page 2




               the initial term and elects  to terminate your employment at
               that  time, you will  receive a separation  payment equal to
               six  months'  salary  and   be  provided  with  outplacement
               services arranged by the Company at its expense.

          2.   You  will receive a signing  bonus of $30,000  paid in equal
               installments of $7,500 on  December 1, 1993 and on  March 1,
               June 1 and September 1, 1994,  provided you are still in the
               employ of the Company on those dates.

          3.   As a participant in the Company's Executive  Bonus Plan, you
               will be eligible  for a bonus for 1994 and for the remaining
               term  of this Agreement and  for each year  of any extension
               hereof.

          4.   As   additional  consideration   for  this   Agreement,  and
               contingent upon approval by  the Compensation Committee, you
               will  be  granted a  nonqualified  stock  option for  15,000
               shares  of the  common stock  of the  Company.   The options
               shall  become vested at  the rate  of thirty-three  and one-
               third   percent  (33 %)   for  each   of  the   first  three
               anniversaries  of   the  grant  date.     Such  vesting  and
               subsequent exercisability  shall  be conditioned  upon  your
               continuing  to  be  employed by  the  Company  on each  such
               anniversary date.

          5.   The Company will reimburse  you for your reasonable expenses
               of  moving from Weston,  Massachusetts to  Cincinnati, Ohio,
               including:   household moving costs; your  and your spouse's
               travel  expenses  for  house-hunting  trips  as  approved in
               advance by  the Company; and realtor fees and transfer taxes
               for the sale of your present home in Weston, Massachusetts.

          6.   You  will  be  covered  by  the  Company's  special  benefit
               programs  for executives which  include:  executive physical
               examinations,  life  insurance, tax  preparation  and estate
               planning  assistance.   The  amount of  your life  insurance
               shall be three (3)  times your annual salary, not  to exceed
               $600,000.

          7.   Upon  approval of  the Compensation  Committee, you  will be
               named a participant in the Company's  Supplemental Executive
               Retirement Plan (SERP).

          8.   You  will be covered by  the Company's health insurance plan
               for which we will waive the usual waiting period.
PAGE
<PAGE>


          Mr. William L. Flaherty
          November 18, 1993
          Page 3




          9.   You will be  eligible for  four (4) weeks  of paid  vacation
               during each year this Agreement remains in effect.

          10.  In the  event any  person becomes  the  beneficial owner  of
               fifty percent (50%) or more of the Company's securities, and
               you are not  retained by  that person  in substantially  the
               same capacity and salary as contemplated herein for at least
               six  (6) months from the  date of said  change in beneficial
               ownership, then,  upon your termination  hereunder, you will
               be  paid one  year's salary  reduced by  1/12 for  each full
               month   of  employment   completed  after  said   change  in
               beneficial ownership.  Any amount to be paid hereunder would
               be  further reduced  by the  value of any  severance package
               received by  you from the  new ownership in  connection with
               your termination.

          11.  In the event you are unable to perform your duties hereunder
               due   to  illness  or  other  incapacity,  which  incapacity
               continues for more  than six  consecutive or  nonconsecutive
               months in  any twelve-month  period, the Company  shall have
               the right, on not less than 30 days' written notice  to you,
               to terminate this  Agreement.   In the event  of your  death
               during your employment hereunder, your salary shall cease as
               of the last day  of the sixth full calendar  month following
               the  month  in which  your death  occurs.   Except  for such
               salary  continuation  rights and  except  for  certain stock
               option rights, this Agreement shall terminate as of the date
               of death.

          12.  In  the  event  you  voluntarily  terminate  your employment
               during  the term  of  this  Agreement,  or  if  the  Company
               terminates this  Agreement and  your  employment for  cause,
               your right to all  compensation hereunder shall cease  as of
               the date of termination.  As used in this Agreement, "cause"
               shall   mean  dishonesty,   gross  negligence,   or  willful
               misconduct in the  performance of your  duties or a  willful
               and  material  breach of  this  Agreement.   Termination  of
               employment shall terminate this Agreement with the exception
               of the provisions of Paragraphs 13, 14, 15 and 17.

          13.  Also in the event  you voluntarily terminate your employment
               hereunder  or  retire, or  if  the  Company terminates  this
               Agreement and your employment for cause, you agree  that for
               a period of  one and one-half years after  such termination,
               you  will  not compete,  directly  or  indirectly, with  the
               Company or with any division, subsidiary or affiliate of the
               Company  or  participate as  a director,  officer, employee,
PAGE
<PAGE>


          Mr. William L. Flaherty
          November 18, 1993
          Page 4




               consultant,  advisor,  partner  or  joint  venturer  in  any
               business  engaged in  the  manufacture or  sale of  greeting
               cards, gift wrap or  other products produced or sold  by the
               Company, or  by any division, subsidiary or affiliate of the
               Company, without  the Company's  prior written consent.   If
               the  Company chooses  to terminate  this Agreement  any time
               after  the initial term and  you continue to  be employed by
               the Company as an  employee, agent, consultant or otherwise,
               you  agree that this Paragraph 13 shall continue to bind you
               for a period of one (1) year after your separation  from the
               Company as an employee, agent, consultant or otherwise.

          14.  In the  event the Company terminates this Agreement and your
               employment  without cause  during the  initial term  of this
               Agreement, you shall continue  to be paid your  then current
               salary through the effective date of such termination.

          15.  In   connection  with   this  Agreement,  you   may  receive
               confidential information  of the  Company.  You  agree, both
               during the term of this Agreement and after termination, not
               to disclose to others, assist others in the application  of,
               or  use for  your own  gain, such  information, or  any part
               thereof, unless and until it  has become public knowledge or
               has  come  into  the  possession  of  others  by  legal  and
               equitable means.   You further agree  that, upon termination
               of  employment  with the  Company,  all  documents, records,
               notebooks, and similar  writings, including copies  thereof,
               then  in your  possession,  whether prepared  by  you or  by
               others,  will  be  left  with or  returned  promptly  to the
               Company.   For purposes of this  Paragraph 15, "confidential
               information"   means    information   concerning   Company's
               finances, plans, sales, products, processes and services, or
               those  of Company's  subsidiaries, divisions  or affiliates,
               which is disclosed to you or  known by you as a  consequence
               of or through your employment with the Company, and which is
               not  generally known in the industry in which the Company or
               its subsidiaries, divisions or  affiliates are or may become
               engaged.  You agree that this Paragraph 15 shall continue to
               bind you notwithstanding  the termination of  this Agreement
               or  your  employment  for any  reason  whatsoever.    If the
               Company chooses  to terminate this Agreement  any time after
               the  initial term  and you  continue to  be employed  by the
               Company as an employee,  agent, consultant or otherwise, you
               agree  that this  Paragraph 15  shall  continue to  bind you
               after your separation as an employee, agent or consultant.
PAGE
<PAGE>


          Mr. William L. Flaherty
          November 18, 1993
          Page 5




          16.  Nothing herein is intended to be  granted to you in lieu  of
               any rights or privileges to which  you may be entitled as an
               executive  employee of  the  Company  under any  retirement,
               insurance, hospitalization,  or other plan which  may now or
               hereafter be in effect.

          17.  This  Agreement shall inure to the benefit of and be binding
               upon you  and  your legal  representatives  as well  as  the
               Company,  its  successors  and  assigns  including,  without
               limitation,  any person,  partnership, corporation  or other
               entity which may acquire all,  or substantially all, of  the
               Company's assets and business.

          18.  If any provision  of this  Agreement is later  deemed to  be
               void,  the  provision  may  be stricken  and  the  remaining
               portions  of this Agreement enforced as  if the provision so
               stricken was never included herein.

          To indicate your  acceptance of  and willingness to  be bound  by
          this Agreement, please sign and return one  duplicate original of
          this letter.

                                             Sincerely,

                                             GIBSON GREETINGS, INC.


                                             /s/ Benjamin J. Sottile


                                             Benjamin J. Sottile
                                             Chairman of the Board,
                                             President and
                                             Chief Executive Officer




          ACCEPTED AND AGREED TO:


            William L. Flaherty
          William L. Flaherty


          Date:     1/5/94
PAGE
<PAGE>



                                                      Exhibit 10(j)(xvi)










                                             February 22, 1994




          Mr. Michael A. Pietrangelo
          Cleo, Inc.
          4025 Viscount
          Memphis, Tennessee

          Dear Mike:

               This letter  sets forth our mutual agreement with respect to
          your decision to  leave the employment of  Gibson Greetings, Inc.
          ("Gibson") and  its wholly owned subsidiary,  Cleo, Inc. ("Cleo")
          (and both of which jointly herein are called "Gibson Companies").
          In this connection, we have reached the following agreement:
               1.   Except   as  provided  in  Paragraph  11  herein,  your
          Employment Agreement, dated May 9,  1990 as interpreted by letter
          of  August  29,  1990,  and  your  employment   with  the  Gibson
          Companies, both are hereby terminated, effective as of the  close
          of business on February  28, 1994 with no further  obligations by
          either party under said Agreement.
               2.   Cleo  shall  pay to  you a  total severance  payment of
          $550,000.00,  with the  payment  to be  made in  forty-eight (48)
          equal   semi-monthly   installments   (subject  to   withholdings
          appropriate for severance payments)  commencing on March 15, 1994
          and concluding on February 28, 1996.
               3.   Cleo shall pay to  you forthwith a lump sum  payment of
          $21,153.85  which shall be in  lieu of any  accrued vacations and
          vacation pay.
               4.   You shall be entitled  to continue Cleo health coverage
          for yourself and your  wife and eligible dependents on  the basis
          currently  enjoyed  by  you  for the  severance  payment  period,
          provided this provision  shall terminate in the event  you obtain
          employment  during  such  period  with  an  employer  who  offers
          substantially similar health coverage to its employees.
               5.   You  shall be  entitled  to participate  in the  Gibson
          Companies'  Group  Insurance Plan  during  the severance  payment
          period provided premium payments (currently $30 monthly) are paid
          by you to the Plan.
               6.   You   shall  be  entitled   to  purchase  the  Infiniti
          automobile currently provided to you by Cleo at Cleo's January 1,
          1994 depreciated  book value of $8,400.00,  provided the election
          to purchase and  payment is made  by you on  or before March  15,
          1994.  In the event you determine not to purchase the automobile,
          it shall be returned by you to Cleo on or before March 15, 1994.
PAGE
<PAGE>
          Mr. Michael Pietrangelo
          February 22, 1994
          Page 2



               7.   Cleo shall continue its corporate membership in the TPC
          Southwind  Country  Club  for  your usage  during  the  severance
          payment  period,  provided  that  periodic  membership  dues  and
          expenses are paid by you.  In the event you determine not to make
          said payments or if  the Gibson Companies have another  usage for
          such membership, your membership usage shall cease.
          Notwithstanding the foregoing, to the extent you entertain Gibson
          Companies' customers  at Cleo's request  at the above  Club, your
          expenses shall be reimbursed by Cleo.
               8.   You  may use  your current  Cleo telephone  credit card
          until May 31,  1994 for  business purposes and  with such  credit
          card  to be  returned to Cleo  by you  at the  conclusion of said
          period.
               9.   All outstanding stock options which you hold for common
          stock of  Gibson shall be exercised  by you, if at  all, no later
          than March 28, 1994.
               10.  It is  understood that, except as  provided herein, you
          have  no further rights or  benefits in any  of Gibson Companies'
          fringe  benefit  plans  and  including,  without  limitation, the
          Supplemental Executive Retirement Plan  and the Retirement Income
          Plan.
               11.  The  provisions  of  Paragraph  16  of  the  Employment
          Agreement of May 9, 1990, which paragraph is attached to and made
          a part of this Agreement as Exhibit A, shall remain in full force
          and effect.
               12.  During the two year severance payment period, you agree
          (a) not  to represent or  speak for  the Gibson Companies  in any
          manner without  the prior specific  authorization of  the CEO  of
          Gibson, (b)  not  to obtain  employment  from any  competitor  of
          Gibson Companies, and (c) not to compete with Gibson Companies or
          with the products of Gibson  Companies as an employee of  a third
          party,  as  a  consultant,  as  an  owner  or  in  another  other
          proprietary capacity, provided that  subject to the foregoing you
          otherwise may seek and obtain employment from a third party.
               13.  You hereby  resign, effective February 28,  1994, as an
          Officer and Director of Gibson and of all of its subsidiaries.
               14.  The foregoing  understandings are in full settlement of
          all severance rights and any claims  of any nature arising out of
          your  employment  and you  waive  and release  and  hold harmless
          Gibson Companies, and its directors, officers, agents,  employees
          and  affiliated  organizations,  from  and against  any  and  all
          rights,  claims, demands and causes of action arising out of your
          employment  relationship  with   Gibson  Companies   or  out   of
          termination of your employment relationship. * /s/ MP
               15.  This Agreement shall be construed under the laws of the
          State of Ohio.
                                             Yours truly,

                                             GIBSON COMPANIES
PAGE
<PAGE>
          Mr. Michael Pietrangelo
          February 22, 1994
          Page 3




                                             By   /s/ Benjamin  J. Sottile



          AGREED:


           /s/ M Pietrangelo
          Michael A. Pietrangelo

          Date:     2/23/94

   /s/ MP   * The Gibson Companies release and hold you harmless from and
              against any and all rights, claims, demands and causes of action
              arising out of your employment relationship with Gibson Companies
              or out of termination of your employment relationship but
              excepting such matters arising out of your conduct as a member
              of the Board of Directors of  Gibson and its subsidiaries but
              with respect to which directorships certain provisions of law
              and of Gibson Companies' Articles and Bylaws otherwise may
              be applicable.
PAGE
<PAGE>


          16.  In  connection with  this  Agreement, you  agree to  receive
               confidential  information of the  Company in confidence, and
               not to disclose to others,  assist others in the application
               of, or use for your own  gain, such information, or any part
               thereof, unless and until it has become public knowledge  or
               has come into  the possession  of such others  by legal  and
               equitable means.   You further agree  that, upon termination
               of  employment  with  the Company,  all  documents, records,
               notebooks, and  similar writings, including  copies thereof,
               then in  your  possession, whether  prepared  by you  or  by
               others, will be left with the Company.  For purposes of this
               Paragraph  16  "confidential information"  means information
               disclosed  to you  or known  by you as  a consequence  of or
               through your employment with Company, not generally known in
               the  industry in which the Company is or may become engaged,
               concerning  the  Company's  sales,  products,  processes and
               services  or   those  of  its  divisions,   subsidiaries  or
               affiliates.


























                                      EXHIBIT  A
PAGE
<PAGE>



                                                                  Exhibit 11

GIBSON GREETINGS, INC.
COMPUTATION OF INCOME PER SHARE
(In thousands except per share amounts)
<TABLE>
<CAPTION>

                               Twelve Months Ended December 31,
                           ----------------------------------------
                              1993           1992           1991
                           ----------     ----------     ----------
<S>                        <C>            <C>            <C>
Income before cumulative
 effect of accounting
 changes                   $   25,852     $    7,985     $   41,884

Cumulative effect of
 accounting changes,
 net of income taxes               -          (1,449)            -
                           ----------     ----------     ----------
Net income                 $   25,852     $    6,536     $   41,884
                           ==========     ==========     ==========

Weighted average number
 of shares of common
 stock and equivalents
 outstanding:

   Common stock                16,042         16,022         15,876
   Options                         61             82            163
                           ----------     ----------     ----------
                               16,103         16,104         16,039
                           ==========     ==========     ==========

Income per share before
  cumulative effect of
  accounting changes       $     1.61     $     0.50     $     2.61

Cumulative effect per share
  of accounting changes            -           (0.09)            -
                           ----------     ----------     ----------
Net income per share       $     1.61     $     0.41     $     2.61
                           ==========     ==========     ==========


</TABLE>
PAGE
<PAGE>



                                                                  Exhibit 21

GIBSON GREETINGS, INC.
Subsidiaries of the Registrant
As of December 31, 1993

     NAME                                          STATE OF INCORPORATION
     --------------------------------------        ----------------------
     Cleo, Inc.                                    Tennessee
     Gibson Greetings International Limited        Delaware
     Gibson de Mexico S.A. de C.V.                 Mexico
     Greetings USA, Inc.                           Delaware
     The Paper Factory of Wisconsin, Inc.          Wisconsin



PAGE
<PAGE>



                                                                  Exhibit 23

CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


As independent public accountants, we hereby consent to the
incorporation of our report dated March 4, 1994 included in this
Form 10-K, into the Company's previously filed Registration
Statements File Nos. 2-88721, 33-2481, 33-18221, 33-32596,
33-32597 and 33-44633.




                                       ARTHUR ANDERSEN & CO.



Cincinnati, Ohio,
March 18, 1994.




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