GIBSON GREETINGS INC
10-Q, 1994-05-13
GREETING CARDS
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<PAGE>
<PAGE>
                              UNITED STATES

                   SECURITIES AND EXCHANGE COMMISSION

                         Washington, D.C.  20549


                                FORM 10-Q


[ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
        OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended March 31, 1994

         OR

[   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934


For the transition period from  _______ to _______

                   Commission File Number 0-11902


                         GIBSON GREETINGS, INC.


Incorporated under the laws                          IRS Employer
  of the State of Delaware                   Identification No. 52-1242761


                2100 Section Road, Cincinnati, Ohio 45237

                Telephone Number: Area Code 513-841-6600


        Indicate by check mark whether the registrant (1) has filed all
reports required  to be filed by Section 13 or 15(d) ofthe Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days.
Yes  [X]  No  [ ]

        Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date: 16,089,186
shares of common stock, par value $.01, outstanding at May 8, 1994.

<PAGE>
<PAGE>
Part I., Item 1, Financial Statements
<TABLE>
                            GIBSON GREETINGS, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>
                                          March 31,   December 31,  March 31,
                                             1994         1993         1993
                                          ---------    ---------    ---------
<S>                                       <C>          <C>          <C>
ASSETS

CURRENT ASSETS:
  Cash and equivalents                    $  30,199    $   9,477    $  63,017
  Trade receivables, net                     60,457      192,163       48,900
  Inventories                               165,398      133,944      143,740
  Prepaid expenses                            5,578        4,207        4,632
  Deferred income taxes                      34,949       36,796       31,533
                                          ---------    ---------    ---------
    Total current assets                    296,581      376,587      291,822

PLANT AND EQUIPMENT, net                    117,591      116,900      114,629

NOTES RECEIVABLE, net                         1,126           -            -

OTHER ASSETS, net                            83,314       86,924       52,045
                                          ---------    ---------    ---------
                                          $ 498,612    $ 580,411    $ 458,496
                                          =========    =========    =========
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Debt due within one year                $   4,004    $  66,187    $   1,881
  Accounts payable                           18,454       18,835       16,442
  Income taxes payable                        1,154       17,230        4,844
  Other current liabilities                  52,709       60,479       47,143
                                          ---------    ---------    ---------
    Total current liabilities                76,321      162,731       70,310

DEFERRED INCOME TAXES                           234       (1,102)         176

LONG-TERM DEBT                               72,936       74,365       68,833

OTHER LIABILITIES                            48,219       20,736       15,319
                                          ---------    ---------    ---------
      Total liabilities                     197,710      256,730      154,638
                                          ---------    ---------    ---------

STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                   -            -            -
  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                       -            -            -
  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,561,530, 16,533,267 and
   16,507,419 shares issued, respectively       166          165          165
  Paid-in capital                            45,703       45,209       44,522
  Retained earnings                         260,729      283,904      264,668
  Foreign currency adjustment                   200          291          391
                                          ---------    ---------    ---------
                                            306,798      329,569      309,746
  Less treasury stock, at cost,
   481,344, 473,344 and 473,344
   shares, respectively                       5,896        5,888        5,888
                                          ---------    ---------    ---------
    Total stockholders' equity              300,902      323,681      303,858
                                          ---------    ---------    ---------
                                          $ 498,612    $ 580,411    $ 458,496
                                          =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
<PAGE>
<PAGE>
<TABLE>

                            GIBSON GREETINGS, INC.
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>

                                                         Three Months Ended
                                                             March 31,
                                                       ----------------------
                                                          1994         1993
                                                       ---------    ---------
<S>                                                    <C>          <C>
REVENUES                                               $  93,429    $  84,907

COSTS AND EXPENSES:

  Operating expenses:

    Cost of products sold                                 36,028       30,996

    Selling, distribution and
     administrative expenses                              57,852       49,661
                                                       ---------    ---------
      Total operating expenses                            93,880       80,657
                                                       ---------    ---------
Operating income (loss) before
 financing and derivative transaction expenses              (451)       4,250

  Financing and derivative transaction expenses:

    Interest expense, net of capitalized interest          1,974        1,656

    Interest income                                         (321)        (429)

    Loss on derivative transactions                       19,700           -
                                                       ---------    ---------
      Total financing and derivative
       transaction expenses, net                          21,353        1,227
                                                       ---------    ---------
Income (loss) before income taxes                        (21,804)       3,023

  Income taxes                                              (235)       1,221
                                                       ---------    ---------
Net income (loss)                                      $ (21,569)   $   1,802
                                                       =========    =========

Net income (loss) per share                            $   (1.33)   $     .11
                                                       =========    =========
Dividends per share                                    $     .10    $     .10
                                                       =========    =========

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

<PAGE>
<PAGE>
<TABLE>
                            GIBSON GREETINGS, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (Dollars in thousands)
                                 (Unaudited)
<CAPTION>
                                                         Three Months Ended
                                                             March 31,
                                                       ----------------------
                                                          1994         1993
                                                       ---------    ---------
<S>                                                    <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)                                    $ (21,569)   $   1,802
  Adjustments to reconcile net income (loss)
   to net cash provided by operating activities:
    Depreciation and write-down of display fixtures        5,670        6,479
    Loss on disposal of plant and equipment                  514          418
    Loss on derivative transactions                       19,700           -
    Deferred income taxes                                  3,183       (2,103)
    Amortization and write-down of deferred
     costs and other intangibles                           5,249        3,703
    Change in assets and liabilities:
     Decrease in trade receivables, net                  131,706      120,705
     Increase in inventories                             (31,454)     (24,982)
     Increase in prepaid expenses                         (1,371)        (331)
     Increase in notes receivable, net                    (1,126)          -
     Increase in other assets, net of amortization        (1,639)      (1,472)
     Increase (decrease) in accounts payable                (381)       1,704
     Decrease in income taxes payable                    (16,076)      (5,087)
     Decrease in other current liabilities                (7,770)      (6,132)
     Increase in other liabilities                         7,783          279
    All other, net                                            10          131
                                                       ---------    ---------
      Total adjustments                                  113,998       93,312
                                                       ---------    ---------
        Net cash provided by operating activities         92,429       95,114
                                                       ---------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of plant and equipment                         (7,005)      (8,820)
  Proceeds from sale of plant and equipment                   37          115
                                                       ---------    ---------
        Net cash used in investing activities             (6,968)      (8,705)
                                                       ---------    ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net decrease in short-term borrowings                  (62,270)     (30,100)
  Payments on long-term debt                              (1,350)      (1,280)
  Issuance of common stock                                   495           86
  Acquisition of common stock for treasury                    (8)          -
  Dividends paid                                          (1,606)      (1,603)
                                                       ---------    ---------
        Net cash used in financing activities            (64,739)     (32,897)
                                                       ---------    ---------
NET INCREASE IN CASH AND EQUIVALENTS                      20,722       53,512

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD                9,477        9,505
                                                       ---------    ---------
CASH AND EQUIVALENTS AT END OF PERIOD                  $  30,199    $  63,017
                                                       =========    =========

Supplemental disclosures of cash flow information
  Cash paid during the period for:
    Interest, net of amounts capitalized               $     929    $   1,221
    Income taxes                                          12,632        8,406

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

<PAGE>
<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                  Three Months Ended March 31, 1994 and 1993
                            (Amounts in thousands)
                                  (Unaudited)


Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the  accounts of Gibson  Greetings, Inc.  and its subsidiaries  (the Company).
Intercompany transactions and balances have been eliminated  in consolidation.
The  unaudited condensed consolidated financial  statements have been prepared
in  accordance with  Article 10-01  of Regulation  S-X  of the  Securities and
Exchange Commission and, as  such, do not include all information  required by
generally accepted  accounting principles.   However,  in the  opinion of  the
Company, these  financial statements  contain all  adjustments, consisting  of
only normal recurring adjustments, necessary  to present fairly the  financial
position  as of  March 31,  1994, December  31, 1993 and  March 31,  1993, the
results of  its operations for the three months ended  March 31, 1994 and 1993
and its cash flows for the three months ended March 31, 1994 and 1993.

The Company suggests  that these financial  statements be read in  conjunction
with the consolidated financial statements and notes included in the Company's
1993 Annual Report to Stockholders.

Interest rate swap and  derivative transactions that do not  qualify as hedges
are recorded at their fair market value which is the estimated amount that the
Company would receive or  pay to terminate  the transactions at the  reporting
date.

Certain prior year amounts in  the consolidated financial statements have been
reclassified to conform with the 1994 presentation.


Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations  for interim periods are not  necessarily indicative of results for
the full year.

Note 3 - Trade Receivables

Trade receivables consist of the following:

                                          March 31,   December 31,  March 31,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Trade receivables                         $ 105,480    $ 245,682    $ 100,007

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      45,023       53,519       51,107
                                          ---------    ---------    ---------
                                          $  60,457    $ 192,163    $  48,900
                                          =========    =========    =========


Note 4 - Inventories

Inventories consist of the following:

                                          March 31,   December 31,  March 31,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Finished goods                            $ 104,033    $  83,074    $  82,570
Work-in-process                              13,845       13,147       13,637
Raw materials and supplies                   47,520       37,723       47,533
                                          ---------    ---------    ---------
                                          $ 165,398    $ 133,944    $ 143,740
                                          =========    =========    =========

Note 5 - Interest Expense

There was  no capitalized interest for  the three months ended  March 31, 1994
and 1993.

<PAGE>
<PAGE>

Note 6 - Net Income Per Share

The  weighted  average number  of  shares  of  common  stock  and  equivalents
outstanding used in computing net income per share is as follows:

                                                         1994       1993
                                                       -------    -------
Three months ended March 31,                            16,198     16,074
                                                       =======    =======

Note 7 - Derivative Transactions

The Company has two interest rate derivative transactions outstanding at March
31, 1994  which are recorded at  fair market value.  The  Company entered into
these two transactions on March  4, 1994 in replacement of two  prior interest
rate derivative transactions that had a  negative market value, on that  date,
of $17.5 million.   The two new transactions have a set  minimum floor loss of
$3 million at maturity  and a maximum potential loss of  $27.575 million.  The
Company recorded a loss in the accompanying  condensed consolidated statements
of  income of $19.7 million for the three months ended March 31, 1994 which is
comprised of  the $3  million minimum  loss to be  paid upon  maturity and  an
additional $16.7  million  unrealized loss  to  record these  transactions  at
market value.    The  current  market value  was  determined  by  a  financial
institution's valuation  model based  on  the projected  future value  of  the
transactions at maturity.

The  Company cannot  realize a  gain at  maturity on either  open transaction.
Each transaction has a  $25 million notional value.   On one transaction,  the
Company's minimum loss will be $3 million and its maximum loss  would be $17.5
million, depending on the six-month LIBOR  rate on June 7, 1995.   The Company
is adversely impacted at the rate of  $72.5 for each basis point that the six-
month LIBOR rate on that date exceeds 3.90%, up to a maximum of 5.90%.  On the
other transaction, the  Company's maximum loss  is capped at  $10.075 million,
depending  on the  basis  point spread  for  interest  rate swaps  (the  "swap
spread") on August 15, 1995 relative to the 10.75% U.S. Treasury Note maturing
August 15,  2005.  The  Company is adversely  impacted if such swap  spread on
that  date  is less  than  33.5 basis  points,  with  the amount  of  its loss
calculated at the rate  of $746.3 for each basis point,  and with its exposure
capped if such spread is  less than 20 basis points.  The Company will realize
no loss  on this transaction  if the  swap spread  is at or  above 33.5  basis
points on August 15, 1995.  As of March 31, 1994, the six-month LIBOR rate was
4.25%  and the  swap spread  was 33 basis  points.   The Company  may elect to
liquidate the  transactions at  any time  prior  to maturity  based on  market
conditions prevailing at the time.

The negative  market values of  these two positions at  March 31, 1994  are as
follows:

                      Six-month LIBOR Band - 3.9% to 5.9%            $13,450
                      Swap Spread                                      6,250
                                                                     -------
                                                                     $19,700
                                                                     =======

Based  on the stated maturity dates,  the accrual for the loss  is shown as an
Other Liability in the accompanying condensed consolidated balance sheet.   As
required by SFAS  No. 109, the Company  has recorded the tax  benefit from the
loss  on these derivative  transactions and an  offsetting valuation allowance
for the full amount of the estimated tax  benefit due to current uncertainties
surrounding the amount, timing and characteristics of the loss.


Note 8 - Legal Matters

In 1990,  a complaint was issued  against the Company alleging  certain unfair
labor  practices in connection  with a strike  at one  of its facilities.   On
December 18, 1991, an Administrative Law Judge of the National Labor Relations
Board  ("NLRB") issued a  recommended order, which  included reinstatement and
back pay  affecting approximately  160 strikers,  based on  findings that  the
Company had violated  certain provisions of the National  Labor Relations Act.
On May  7, 1993, the  NLRB upheld the  Administrative Law Judge's  decision in
some respects,  and enlarged the  number of strikers  entitled to back  pay to
approximately 240.  A prompt notice  of appeal was filed in the  United States
Court of Appeals for the District of Columbia Circuit.  Management believes it
has  substantial  defenses to  these  charges  and  these defenses  are  being
presented in briefs in  the Company's appeal.  The  appeal is scheduled to  be
heard on  September 14, 1994.   In  addition, the  Company is  a defendant  in
certain other litigation.  Management does not believe that an adverse outcome
as  to any or all of these matters would have a material adverse effect on the
Company's net worth or total cash  flows; however, the impact on the statement
of operations in a given year could be material.

<PAGE>
<PAGE>

Part  I.,  Item  2.,  Management's  Discussion  and  Analysis  of  Results  of
Operations and Financial Condition

Results of Operations

Three Months Ended  March 31, 1994 and 1993  Revenues increased 10.0% to $93.4
million in the  first quarter of 1994 from $84.9 million  in the first quarter
of  1993.   This  was  principally due  to  sales  by The  Paper  Factory   of
Wisconsin, Inc. (The  Paper Factory) which was acquired June  1, 1993, as well
as increases in sales of gift wrap and international sales of greetings cards.
These gains  were partially  offset by  lower domestic  shipments of  greeting
cards during  the quarter as a result of shipments in late 1993 to ensure that
customers received  adequate  replenishment  of  everyday  cards  as  well  as
supplies  of Valentine  products.   Additionally,  the  severe winter  weather
experienced in certain  areas of the  country adversely impacted retail  sales
and,  in  turn,  customer  reordering  of  everyday  products.    Returns  and
allowances  were 21.3%  of sales  for the  three months  ended March  31, 1994
compared to  23.9% for the  same period in  1993.  Operating  expenses totaled
$93.9 million in the first quarter  of 1994 representing a 16.4% increase over
the corresponding  quarter in 1993.   Cost of  products sold, as  a percent of
revenues,  increased due to lower domestic  greeting card sales while selling,
distribution and administrative expenses  increased due to expenses associated
with The  Paper Factory  as well  as higher expenses  to expand  the Company's
rapidly growing Mexican operations.

Financing and  derivative transaction  expenses increased over  1993 primarily
due to  losses  on certain  interest  rate derivative  transactions  of  $19.7
million in the first quarter of 1994 (see below).

Pretax loss of $21.8 million in  the first quarter of 1994 compared  with 1993
pretax income  of $3.0  million, while the  net loss of  $21.6 million  in the
first quarter of  1994 compared with 1993  net income of $1.8 million  for the
same period.

Financing and derivative  transaction expenses   The Company has  two interest
rate derivative transactions outstanding at March 31, 1994, which are recorded
at fair market value.  These two transactions have caps on the Company's total
exposure  and  replace previous  uncapped  positions  that  were entered  into
subsequent to December 31, 1993.  Except for the two positions described below
and two  relatively minor ($3 million  notional value) interest  rate swaps on
industrial  revenue  bonds,  the  Company  has  discontinued  trading  in  any
swap/derivative positions.

On March 4, 1994, the Company felt compelled to enter into the two outstanding
interest  rate derivative  transactions in  order  to replace  and to  cap its
exposure  on two  prior  interest  rate  derivative transactions  that  had  a
negative  market  value,  on  that  date,  of  $17.5  million.   The  two  new
transactions,  which are  recorded at  fair market value,  have a  set minimum
floor  loss of $3 million at maturity  and a maximum potential loss of $27.575
million.    The  Company  recorded  a  loss  in  the   accompanying  condensed
consolidated statements  of income of $19.7 million for the three months ended
March  31, 1994 which is  comprised of the $3 million  minimum loss to be paid
upon maturity  and an additional $16.7 million  unrealized loss based upon the
fair market value of the transactions on  that date.  The current market value
was determined  by a  financial  institution's valuation  model based  on  the
projected future value of the transactions at maturity.  These positions  will
continue  to be reported at current fair market value until they mature or are
closed out.

The combined  effect of these  two transactions  is that the  Company's losses
will be between $3 million and $27.575 million.  The Company's losses would be
minimized at $3 million if  the six-month LIBOR rate  is at or below 3.90%  on
June 7,  1995 and the  basis point spread for  interest rate swaps  (the "swap
spread") relative to the 10.75% U.S. Treasury Note maturing August 15, 2005 is
at or  above 33.5 basis  points on  August 15,  1995. On the  other hand,  its
losses  would be  maximized at  $27.575 million  if the  six-month LIBOR  rate
equals or exceeds 5.90% on June 7, 1995 and the swap spread is 20 basis points
or  less  on  August  15,  1995.   The  Company  may  elect  to  liquidate the
transactions  at  any  time  prior  to  maturity  based  on  market conditions
prevailing at the  time.  As of  March 31, 1994, the six-month  LIBOR rate was
4.25% and  the swap spread was 33 basis  points.  See also Note  7 of Notes to
Condensed Consolidated Financial Statements.

If  held to  maturity, and if  market conditions  at maturity are  the same as
existed on March 31, 1994,  the transactions would result in a  total realized
loss of  approximately $5.9 million.  The  additional $13.8 million unrealized
loss that is being recognized currently results from future  adverse movements
projected by the financial institution's valuation model.  If  those projected
adverse movements do not occur,  or if favorable movements occur, gains  in an
amount  determined by  then current market  conditions would  be recognized in
future periods to reverse the prior recognition of  unrealized losses, up to a
net loss of  $3 million  in the  best case  at maturity  of the  transactions.
Similarly, if there are further future adverse movements, the Company could be
required to recognize up to an additional $7.875 million of loss.

<PAGE>
<PAGE>

The full amount of the $19.7 million loss had no cash flow impact in the first
quarter of 1994;  cash will  not be required  until maturity  for each of  the
respective positions unless they are liquidated prior thereto.   The positions
may  be liquidated and paid out at any  time prior to maturity and the Company
will continue  to review the  desirability of liquidating  them on  an ongoing
basis.


Liquidity and Capital Resources

Cash  flows from  operating  activities for  the first  three  months of  1994
provided $114.0 million in cash compared  to $93.3 million for the same period
in 1993.   The increase from 1993 reflected a  higher trade receivable balance
from the  previous year-end, combined with an  increase of non-cash charges of
$25.8  million,  primarily  reflecting   the  unrealized  loss  on  derivative
transactions.   Partially offsetting this increase was higher inventory levels
combined with lower income taxes payable.

Cash used in investing  activities for plant and  equipment purchases in  1994
was $7.0 million compared  to $8.8 million in  1993.  Capital expenditures  in
1993  included the  purchase of  a distribution center  by the  Company's U.K.
based subsidiary.

Cash  used in  financing activities  in the  first quarter  of 1994  was $64.7
million compared to $32.9 million  in 1993.  The increase reflects  the payoff
of  higher  short-term  borrowing levels  at  December  31,  1993 compared  to
December 31, 1992.

Management believes that  its cash  flows from operations  and credit  sources
will provide adequate funds,  both on a short-term  and on a long-term  basis,
for  currently foreseeable debt payments, lease commitments and payments under
existing  customer agreements, as  well as for  financing existing operations,
currently   projected  capital   expenditures,  anticipated   long-term  sales
agreements  consistent with industry trends and other contingencies.  See Part
II, Item 1.

<PAGE>
<PAGE>

Part II. Other Information

Item 1. Legal Proceedings

In 1989,  unfair labor practice charges  were filed against the  Company as an
outgrowth  of a  strike  at its  Berea, Kentucky  facility.   Remedies  sought
include  back  pay from  August 8,  1989 and  reinstatement of  employment for
approximately 200  employees.  In  February 1990, the  General Counsel  of the
National Labor Relations Board ("NLRB") issued a complaint based on certain of
the allegations of these charges (In the Matter of Gibson  Greetings, Inc. and
International Brotherhood of  Fireman and Oilers,  AFL-CIO, Cases  9-CA-26706,
27660, 26875).  On December 18, 1991, an Administrative Law Judge of  the NLRB
issued  a  recommended  order,  which  included  reinstatements  and  back pay
affecting approximately 160 strikers,  based on findings that the  Company had
violated certain  provisions of the National  Labor Relations Act.   On May 7,
1993,  the NLRB  upheld  the  Administrative  Law  Judge's  decision  in  some
respects,  and  enlarged the  number  of  strikers  entitled  to back  pay  to
approximately 240.  A prompt notice  of appeal was filed in the United  States
Court  of Appeals for the District of  Columbia Circuit.  The Company believes
it  has substantial  defenses to  the  charges, and  these defenses  are being
presented  in briefs in the  Company's appeal.  The  appeal is scheduled to be
heard on  September 14, 1994.   In  addition, the  Company is  a defendant  in
certain other litigation.  Management does not believe that an adverse outcome
as to any or  all of these matters would have a material adverse effect on the
Company's net  worth or total cash flows;  however,the impact on the statement
of operations in a given year could be material.

Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

Not applicable.

Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibit 10(a)     Employment Agreement between Gibson Greetings, Inc.
                      and Nelson J. Rohrbach, dated May 28, 1993

b)  Reports on Form 8-K

                      The Company filed a Form 8-K with the Securities and
                      Exchange Commission on March 4, 1994 attaching the
                      Company's press release dated March 4, 1994.  No
                      financial statements were required to be filed in
                      connection with the report.

                      The Company filed a Form 8-K with the Securities and
                      Exchange Commission on April 20, 1994 attaching the
                      Company's press release dated April 19, 1994.  No
                      financial statements were required to be filed in
                      connection with the report.

<PAGE>
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act of  1934, Gibson
Greetings, Inc. has  duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.

Date    May 13, 1993
                                       By:/s/ William L. Flaherty
                                          ------------------------
                                          William L. Flaherty
                                          Vice President-Finance
                                          Principal Financial
                                          and Accounting Officer










<PAGE>
<PAGE>
                                                              Exhibit 10(a)

                                 May 28, 1993




Mr. Nelson J. Rohrbach
Appleton, Wisconsin

Dear Jack:

      This  will confirm  that you have  agreed to  serve as  President of the
Paper Factory  of Wisconsin, Inc.   ("the Company").   As President,  you will
report  directly to  the Board of  Directors of  the Company and  to the Chief
Executive Officer of Gibson Greetings, Inc. and will be responsible for all of
the operations of the Company as Chief Executive Officer.  The following terms
and conditions will govern your service to the Company.

1.    You will  serve  the Company,  whose  home office  shall  be located  in
      Appleton, Wisconsin, for your  term of employment hereunder, on  a full-
      time  basis as Chief Executive Officer, and  the Company will employ you
      as such, for a period of four years commencing on the date of Closing of
      that Stock Purchase Agreement to  which you are a party and  ending four
      years from such date unless your employment terminates (or death occurs)
      as hereinafter provided.  Your annual salary will be your current salary
      which amount  will be   reviewed  every fifteen  months  from your  last
      salary adjustment and  which may be  adjusted from time  to time by  the
      Company throughout the  term of  this Agreement in  accordance with  the
      salary administration program at Gibson Greetings, Inc.

2.    You  will participate,  subject to  legal requirements  and to  mutually
      agreeable changes,  to the same  extent and  in the same  manner as  you
      participated  prior to  execution of this  agreement, in  the Management
      Incentive Plan attached  hereto as  Exhibit A (but  with the  individual
      incentive measurements and various target levels determined by the Chief
      Executive Officer of Gibson  Greetings, Inc.) and in the  fringe benefit
      programs of the Company which, as examples, include the Company's 401(k)
      plan,  the Company's vacation  plan, the Company's  health benefit plan,
      and, in your case, the provision of an automobile and Country Club dues.
      In addition, you will participate in  a Special Bonus Plan to the extent
      set forth herein and in Exhibit B,  which is attached to and made a part
      hereof.   You  also  will  be  an  eligible  employee  for  purposes  of
      consideration  for participation  in  the Stock  Option  Plan of  Gibson
      Greetings,  Inc.  subject  to  determinations of  participation  by  the
      appropriate Gibson committee.








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Mr. Nelson J. Rohrbach
Page Two


3.    In the  event you  are unable  to perform your  duties hereunder  due to
      illness or other incapacity, which  illness or incapacity continues  for
      more than  six consecutive or nonconsecutive months  in any twelve-month
      period,  the Company  shall have  the right,  on not  less than  30 days
      written notice to  you, to terminate your employment  hereunder.  In the
      event of such termination of employment or in the case of your death:

      (a)   your  participation in  Phase I  of the  Special Bonus  Plan shall
            continue unabated for the period of such Phase I;

      (b)   your participation in  Phase II  of the Special  Bonus Plan  shall
            terminate immediately and you shall not participate in such  Phase
            II  Bonus Plan  with  respect to  the fiscal  year  in which  such
            termination occurs or thereafter; and

      (c)   your salary and participation in other fringe benefit programs and
            including the Company's Management  Incentive Plan shall terminate
            as of  the end  of the  month of  terminated employment or  death,
            provided you shall participate in the Management Incentive Plan on
            a  prorata basis with  respect to  the fiscal  year in  which such
            termination or death occurs but not thereafter.

      Termination  of   employment  under  this   paragraph  shall   terminate
      provisions of this  Agreement with  the exception of  the provisions  of
      Paragraphs 5 and 6 of this Paragraph 3.

4.    In the event you  voluntarily terminate your employment during  the term
      of this Agreement  (including retirement), of if  the Company terminates
      your employment for cause:

      (a)   your  participation in  Phase I  of the  Special Bonus  Plan shall
            continue unabated for the period of such Phase I;

      (b)   your participation in  Phase II  of the Special  Bonus Plan  shall
            terminate  immediately and you shall not participate in such Phase
            II  Bonus  Plan with  respect  to the  fiscal year  in  which such
            termination occurs or thereafter; and

      (c)   your salary and participation in other fringe benefit programs and
            including the Company's Management Incentive  Plan shall terminate
            as of  the date of  termination and  you shall not  participate in
            such   Plan  with  respect  to  the  fiscal  year  in  which  such
            termination occurs or thereafter.







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Mr. Nelson J. Rohrbach
Page Three


      As used  herein,  "cause" shall  include, without limitation, inadequate
      performance,  a lack  of commitment  to the  operations of  the Company,
      negligent  performance,  misconduct,  a  refusal  to  follow appropriate
      directions  or  a material  breach of  this  Agreement.   Termination of
      employment  under  this paragraph  shall  terminate  provisions of  this
      Agreement with the exception of the provisions of Paragraphs 5 and 6 and
      of this Paragraph 4.

5.    In the event of termination of your employment hereunder for any reason,
      you agree that (in addition to any other  restrictions applicable to you
      under  the  Stock Purchase  Agreement described  in  Paragraph 1)  for a
      period of one year thereafter you will not directly or indirectly engage
      or participate  as a  director, officer, employee,  consultant, advisor,
      shareholder,  partner or  joint venturer  in any specialty  retail store
      engaged in the sale of paper party goods, greeting cards or gift wrap in
      any of the markets served by Company on the date of termination.  If any
      of  the provisions  of this  Paragraph  5 are  held to  be unenforceable
      because of the scope, duration  or area of its applicability,  the court
      making such determination  shall have  the power to  modify such  scope,
      duration  or area  or all  of  them, and  such provision  shall then  be
      applicable  in  such  modified  form.    Because  the  Company  will  be
      irreparably  damaged  if  the  provisions  of  this  paragraph  are  not
      specifically  enforced,  Company  shall  be entitled  to  an  injunction
      restraining any violation  of this paragraph by you (without any bond or
      other  security  being required),  or any  other appropriate  decree for
      specific performance.  Such remedies shall not be exclusive and shall be
      in addition to any other remedy which Company may have.

6.    In  connection with  this Agreement,  you agree  to continue  to receive
      Confidential Information in confidence, and  not to disclose to  others,
      assist  others in  the application of,  or use  for your  own gain, such
      information, or any part thereof, unless and until  it has become public
      knowledge  or  has come  into  the possession  of  others  by legal  and
      equitable means.  You further agree that, upon termination of employment
      with  the  Company,  all  documents,  records,  notebooks,  and  similar
      writings,  including copies  thereof, then  in your  possession, whether
      prepared by you or by others, will  be left with or returned promptly to
      the  Company.     For  purposes  of  this   Paragraph  6,  "Confidential
      Information" means  information  concerning Company's  finances,  plans,
      sales, products, processes and services, and those of Company's parent,







<PAGE>
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Mr. Nelson J. Rohrbach
Page Four


      subsidiaries,  divisions, and affiliates, which  is disclosed to you  or
      known by  you as a  consequence of or  through your employment  with the
      Company, and  which is not generally  know in the industry  in which the
      Company or its subsidiaries,  divisions or affiliates are or  may become
      engaged.

7.    So long as you are a participant in the Special Bonus Plan,  the Company
      shall be maintained as a separate operating entity.

8.    This Agreement shall inure to the benefit of and be binding upon you and
      your  legal representatives as well  as the Company,  its successors and
      assigns   including,  without  limitations,   any  person,  partnership,
      corporation or other entity which may acquire all, or substantially all,
      of the Company's assets and business.

      To  indicate your  acceptance  of and  willingness to  be bound  by this
Agreement, please sign and return one duplicate original of this letter.

                                          Yours truly,

                                          THE PAPER FACTORY OF WISCONSIN, INC.

                                          By /s/ Tom Thompson
                                             ----------------

ACCEPTED AND AGREED TO:

/s/ Nelson J. Rohrbach
- - -----------------------
Nelson J. Rohrbach

Dated: May 28, 1993





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