GIBSON GREETINGS INC
10-Q, 1995-05-15
GREETING CARDS
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<PAGE>
                              UNITED STATES

                   SECURITIES AND EXCHANGE COMMISSION

                         Washington, D.C.  20549


                                FORM 10-Q

[ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
        OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended March 31, 1995

         OR

[   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934


For the transition period from  _______ to _______

                   Commission File Number 0-11902


                         GIBSON GREETINGS, INC.


Incorporated under the laws                          IRS Employer
  of the State of Delaware                   Identification No. 52-1242761


                2100 Section Road, Cincinnati, Ohio 45237

                Telephone Number: Area Code 513-841-6600


        Indicate by check mark whether the registrant (1) has filed all
reports required  to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days.
Yes  [X]  No  [ ]

        Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date: 16,089,829
shares of common stock, par value $.01, outstanding at May 8, 1995.

PAGE
<PAGE>
Part I., Item 1, Financial Statements
<TABLE>
                            GIBSON GREETINGS, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>
                                                                    Restated
                                          March 31,   December 31,  March 31,
                                             1995         1994         1994
                                          ---------    ---------    ---------
<S>                                       <C>          <C>          <C>
ASSETS

CURRENT ASSETS:
  Cash and equivalents                    $      -     $   2,000    $  30,199
  Trade receivables, net                     59,219      197,799       60,457
  Inventories                               153,888      127,460      156,592
  Prepaid expenses                            6,160        5,719        5,578
  Prepaid income taxes                           -            -         3,009
  Deferred income taxes                      47,509       48,775       34,949
                                          ---------    ---------    ---------
    Total current assets                    266,776      381,753      290,784

PLANT AND EQUIPMENT, net                    116,230      119,491      117,591

NOTES RECEIVABLE, net                           110          301        1,126

DEFERRED INCOME TAXES                         8,653        8,080           -

OTHER ASSETS, net                            99,103      102,570       83,314
                                          ---------    ---------    ---------
                                          $ 490,872    $ 612,195    $ 492,815
                                          =========    =========    =========
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Debt due within one year                $  22,750    $ 117,114    $   4,004
  Accounts payable                           17,174       21,779       18,454
  Income taxes payable                        3,183        4,742           -
  Other current liabilities                  67,678       86,990       52,709
                                          ---------    ---------    ---------
    Total current liabilities               110,785      230,625       75,167

DEFERRED INCOME TAXES                            -            -           486

LONG-TERM DEBT                               61,718       63,233       72,936

SALES AGREEMENT PAYMENTS DUE
 AFTER ONE YEAR                              20,598       21,107        9,467

OTHER LIABILITIES                            20,585       19,730       33,715
                                          ---------    ---------    ---------
      Total liabilities                     213,686      334,695      191,771
                                          ---------    ---------    ---------

STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                   -            -            -
  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                       -            -            -
  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,579,530, 16,579,530 and
   16,561,530 shares issued, respectively       166          166          166
  Paid-in capital                            46,011       45,992       45,703
  Retained earnings                         238,553      238,282      260,871
  Foreign currency adjustment                (1,598)      (1,000)         200
                                          ---------    ---------    ---------
                                            283,132      283,440      306,940
  Less treasury stock, at cost,
   489,701, 483,701 and 481,344
   shares, respectively                       5,946        5,940        5,896
                                          ---------    ---------    ---------
    Total stockholders' equity              277,186      277,500      301,044
                                          ---------    ---------    ---------
                                          $ 490,872    $ 612,195    $ 492,815
                                          =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
<TABLE>

                            GIBSON GREETINGS, INC.
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>

                                                         Three Months Ended
                                                             March 31,
                                                       ----------------------
                                                                    Restated
                                                          1995         1994
                                                       ---------    ---------
<S>                                                    <C>          <C>
REVENUES                                               $ 100,287    $  93,429

COSTS AND EXPENSES:

  Operating expenses:

    Cost of products sold                                 39,168       36,028

    Selling, distribution and
     administrative expenses                              56,774       57,852
                                                       ---------    ---------
      Total operating expenses                            95,942       93,880
                                                       ---------    ---------
OPERATING INCOME (LOSS)                                    4,345         (451)

  Financing and derivative transaction expenses:

    Interest expense, net of capitalized interest          3,131        1,974

    Interest income                                          (86)        (321)

    Loss on derivative transactions                           -         8,974
                                                       ---------    ---------
      Total financing and derivative
       transaction expenses, net                           3,045       10,267
                                                       ---------    ---------
INCOME (LOSS) BEFORE INCOME TAXES                          1,300      (11,078)

  Income taxes                                             1,029         (235)
                                                       ---------    ---------
NET INCOME (LOSS)                                      $     271    $ (10,843)
                                                       =========    =========

Net income (loss) per share                            $     .02    $    (.67)
                                                       =========    =========
Dividends per share                                    $      -     $     .10
                                                       =========    =========

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

PAGE
<PAGE>
<TABLE>
                            GIBSON GREETINGS, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (Dollars in thousands)
                                 (Unaudited)
<CAPTION>
                                                         Three Months Ended
                                                             March 31,
                                                       ----------------------
                                                                    Restated
                                                          1995         1994
                                                       ---------    ---------
<S>                                                    <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)                                    $     271    $ (10,843)
  Adjustments to reconcile net income (loss)
   to net cash provided by operating activities:
    Depreciation and write-down of display fixtures        5,865        5,670
    Loss on disposal of plant and equipment                1,093          514
    Loss on derivative transactions                           -         8,974
    Deferred income taxes                                    693        3,187
    Amortization and write-down of deferred
     costs and other intangibles                           5,652        5,249
    Change in assets and liabilities:
     Decrease in trade receivables, net                  138,580      131,706
     Increase (decrease) in inventories                  (26,428)     (31,454)
     Increase in prepaid expenses                           (441)      (1,371)
     Increase in prepaid income taxes                         -        (3,009)
     (Increase) decrease in notes receivable, net            191       (1,126)
     Increase in other assets, net of amortization        (2,185)      (1,639)
     Decrease in accounts payable                         (4,605)        (381)
     Decrease in income taxes payable                     (1,559)     (13,071)
     Decrease in other current liabilities               (19,312)      (7,770)
     Increase in other liabilities                           346        7,783
    All other, net                                          (358)          10
                                                       ---------    ---------
      Total adjustments                                   97,532      110,749
                                                       ---------    ---------
        Net cash provided by operating activities         97,803       92,429
                                                       ---------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of plant and equipment                         (4,026)      (7,005)
  Proceeds from sale of plant and equipment                   97           37
                                                       ---------    ---------
        Net cash used in investing activities             (3,929)      (6,968)
                                                       ---------    ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net decrease in short-term borrowings                  (94,450)     (62,270)
  Payments on long-term debt                              (1,437)      (1,350)
  Issuance of common stock                                    19          495
  Acquisition of common stock for treasury                    (6)          (8)
  Dividends paid                                              -        (1,606)
                                                       ---------    ---------
        Net cash used in financing activities            (95,874)     (64,739)
                                                       ---------    ---------
NET INCREASE (DECREASE) IN CASH AND EQUIVALENTS           (2,000)      20,722

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD                2,000        9,477
                                                       ---------    ---------
CASH AND EQUIVALENTS AT END OF PERIOD                  $      -     $  30,199
                                                       =========    =========

Supplemental disclosures of cash flow information
  Cash paid during the period for:
    Interest, net of amounts capitalized               $   1,856    $     929
    Income taxes                                           1,895       12,632

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

PAGE
<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                  Three Months Ended March 31, 1995 and 1994
                            (Amounts in thousands)
                                  (Unaudited)

Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the  accounts of  Gibson Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions  and balances have been eliminated in consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in accordance  with  Article 10-01  of Regulation  S-X of  the Securities  and
Exchange Commission and, as  such, do not include all  information required by
generally  accepted accounting  principles.   However, in  the opinion  of the
Company,  these financial  statements contain  all adjustments,  consisting of
only normal recurring adjustments, necessary  to present fairly the  financial
position as  of March 31,  1995, December  31, 1994  and March  31, 1994,  the
results of its operations for  the three months ended March 31,  1995 and 1994
and its cash flows for the three months ended March 31, 1995 and 1994.

The Company suggests  that these financial  statements be read  in conjunction
with the consolidated financial statements and notes included in the Company's
1994 Annual Report on Form 10-K.

Interest rate swap  and derivative transactions that do not  qualify as hedges
are recorded at their fair market value which is the estimated amount that the
Company would  receive or pay to  terminate the transactions  at the reporting
date.

In an institution and settlement of administrative  proceedings dated December
22, 1994 against Bankers Trust (the Bankers Trust Order), the SEC alleged that
Bankers Trust misled  the Company about the value  of the Company's derivative
positions by providing  the Company with  fair values that  were significantly
different  from the  values determined by  Bankers Trust's  computer model and
recorded on Bankers Trust's financial records, which difference resulted  in a
significant understatement of the magnitude of the Company's fiscal  year 1993
losses.  In late March 1995, the SEC advised the Company that it believed that
the Company should restate its 1993 consolidated financial statements.

The Company has restated the  1993 year-end consolidated financial  statements
to reflect derivative  values based on Bankers  Trust's computer model  as set
forth  in the  Bankers Trust  Order.   Such restatement  resulted in  a $4,571
reduction  in  previously  reported  1993   consolidated  net  income  and   a
corresponding decrease in 1994 consolidated net loss.  This restatement, which
was reflected in the accompanying Condensed Consolidated Financial Statements,
reduced  the previously reported  net loss  for the  first quarter of  1994 by
$7,477 or $.46 per share.

As a result of the Third Party Complaint against the Company's former auditors
discussed in Note 7, the former auditors are unable to update their report  on
the 1993 consolidated financial statements for the effects of  the restatement
referred to  in the preceding paragraphs.   The Company's current auditors are
in the process of  auditing the 1993 statements.   Covenants contained in  the
Company's debt agreement require the Company to deliver to its lenders audited
comparative 1994 and 1993 consolidated financial statements by April 30, 1995.
The  Company has obtained waivers dated April 25 and 28, 1995 from the lenders
extending the delivery of required financial statements until June 8, 1995.

PAGE
<PAGE>

Certain prior year amounts in the consolidated financial statements  have been
reclassified to conform with the 1995 presentation.


Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for  interim periods are not necessarily  indicative of results for
the full year.


Note 3 - Trade Receivables

Trade receivables consist of the following:

                                          March 31,   December 31,  March 31,
                                             1995         1994         1994
                                          ---------    ---------    ---------
Trade receivables                         $ 116,373    $ 265,194    $ 105,480

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      57,154       67,395       45,023
                                          ---------    ---------    ---------
                                          $  59,219    $ 197,799    $  60,457
                                          =========    =========    =========


Note 4 - Inventories

Inventories consist of the following:

                                          March 31,   December 31,  March 31,
                                             1995         1994         1994
                                          ---------    ---------    ---------
Finished goods                            $  92,451    $  73,881    $  95,227
Work-in-process                              16,879       15,623       13,845
Raw materials and supplies                   44,558       37,956       47,520
                                          ---------    ---------    ---------
                                          $ 153,888    $ 127,460    $ 156,592
                                          =========    =========    =========


Note 5 - Interest Expense

There was no capitalized  interest for the three  months ended March 31,  1995
and 1994.

PAGE
<PAGE>

Note 6 - Net Income (Loss) Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income (loss) per share is as follows:


                                                       1995          1994
                                                    ----------    ----------
Three months ended March 31,                            16,090        16,198
                                                    ==========    ==========


Note 7 - Legal Matters

In July 1994, immediately following the Company's announcement of an inventory
misstatement at the Company's subsidiary  Cleo, Inc. ("Cleo"), which  resulted
in an overstatement of the Company's previously reported 1993 consolidated net
income, five purported class actions  were commenced by certain  stockholders.
These  suits  were  consolidated  and  a  Consolidated  Amended  Class  Action
Complaint  against the Company,  its Chairman,  President and  Chief Executive
Officer,  its  Chief Financial  Officer  and the  former  President  and Chief
Executive  Officer of  Cleo was  filed in  October 1994  in the  United States
District Court  for the  Southern District  of Ohio  (In Re Gibson  Securities
Litigation).  In December 1994 the  Court ruled that neither of the two  named
plaintiffs  qualified as  a class  representative.   Plaintiffs have  filed an
Amended Complaint naming a proposed substitute class representative.  Like its
predecessors in this litigation, the most recent  complaint alleges violations
of the federal securities laws  and seeks unspecified damages for  an asserted
public disclosure of false information regarding the Company's earnings.   The
Company intends to defend the suit vigorously and  has filed an Answer denying
any  wrongdoing, a  Third  Party  Complaint  against its  former  auditor  for
contribution against any  judgement adverse  to the  Company and  a motion  to
dismiss one count of the Complaint.

On April 10, 1995, two purported class action  lawsuits were commenced against
the Company, its Chairman, President and Chief Executive Officer and its Chief
Financial  Officer in  the  United  States  District Court  for  the  Southern
District of Ohio (Kurtz v. Gibson Greetings, Inc., et al. and Romine v. Gibson
Greetings, Inc.,  et al.)   The  Complaints allege violations  of the  federal
securities  law  for  an  asserted  failure  to  disclose  allegedly  material
information  regarding  the Company's  financial  performance.    The  Company
intends to defend the suits vigorously.

The   litigation  described  above   is  in   early  stages   of  proceedings.
Accordingly,  management is  unable to  predict their  likely effect  upon the
Company's net worth, total cash flows or operating results.

The SEC is conducting a private investigation to determine whether the Company
or  certain  former  officers  engaged  in  conduct  in  violation  of certain
provisions  of  the  Securities  Exchange  Act  of  1934  and  the  rules  and
regulations  thereunder.    The  investigation  is  focused on  the  Company's
derivative transactions and its public statements and  accounting with respect
thereto.  The Company is cooperating in such investigation.

PAGE
<PAGE>

In 1989, unfair labor  practice charges were filed  against the Company as  an
outgrowth  of  a strike  at its  Berea,  Kentucky facility.    Remedies sought
include back  pay  from August  8, 1989  and reinstatement  of employment  for
approximately 200  employees.  In  February 1990, the  General Counsel of  the
National Labor Relations  Board (NLRB) issued a complaint based  on certain of
the allegations of these charges (In the Matter  of Gibson Greetings, Inc. and
International  Brotherhood of  Firemen and  Oilers, AFL-CIO  Cases 9-CA-26706,
27660, 26875).  On December  18, 1991, an Administrative Law Judge of the NLRB
issued  a  recommended  order,  which  included  reinstatements and  back  pay
affecting approximately  160 strikers, based on findings  that the Company had
violated certain provisions of  the National Labor Relations  Act.  On May  7,
1993,  the  NLRB  upheld  the  Administrative  Law  Judge's  decision  in some
respects,  and  enlarged the  number  of  strikers  entitled to  back  pay  to
approximately 240.  An appeal was filed in the United  States Court of Appeals
for the District of Columbia Circuit.  The Company believes it has substantial
defenses to the charges,  and these defenses were  presented in briefs and  in
appellate oral argument which  was heard on September 14, 1994.  A decision is
expected in 1995.  Management  does not believe that an adverse outcome  as to
this matter would have a material adverse effect on the Company's net worth or
total  cash flows; however,  the impact  on the  statement of operations  in a
given year could be material.

In addition, the  Company is a defendant  in certain other routine  litigation
which is not  expected to result in a material adverse effect on the Company's
net worth, total cash flows or operating results.



PAGE
<PAGE>
Part  I.,  Item  2.,  Management's  Discussion  and  Analysis  of  Results  of
Operations and Financial Condition

Three Months Ended  March 31, 1995 and 1994  Revenues increased 7.3% to $100.3
million in the first  quarter of 1995 from $93.4 million in  the first quarter
of 1994.   This increase  reflects higher sales of  domestic and international
greeting  cards combined  with higher  retail sales  by  The Paper  Factory of
Wisconsin, Inc.  (The Paper Factory).   Returns  and allowances were  21.5% of
sales for the three months ended March 31, 1995 compared to 21.3% for the same
period  in 1994.   This  increase reflects  the continuing  strong competitive
pressures within the  industry.  Operating  expenses totaled $95.9  million in
the first quarter of 1995 representing a 2.2% increase over the  corresponding
quarter  in 1994.  Cost of products sold,  as a percent of revenues, increased
due to the sales mix of product as well as liquidation of certain inventory by
Cleo,  Inc.   (Cleo).    Selling,  distribution  and  administrative  expenses
decreased in 1995 over 1994 as a result of cost reduction programs implemented
at the Card Division and  Cleo which were partially offset by  higher expenses
at  The Paper Factory associated with an increase in the number of stores from
a year ago.  Cleo continued to operate at a pretax loss.

Interest  expense, net reflected  higher average short-term  borrowings in the
first  quarter of  1995 compared  to the  same quarter  in 1994  combined with
higher short-term  interest  rates.   Additionally,  the decline  in  interest
income reflects  lower average  investment levels partially  offset by  higher
interest rates.

Income before  income  taxes of  $1.3 million  in  the first  quarter of  1995
compared with a loss before income taxes  of $11.1 million in the same quarter
of 1994.   The first quarter 1994 results  included an unrealized loss of $9.0
million on two derivative transactions which were subsequently settled in late
1994.

While  certain  previously implemented  cost  cutting  and  other  initiatives
continue to have a positive impact on the Company's performance going forward,
management  expects to incur  a modest loss  for the second  quarter and first
half of 1995.  The Company continues to face strong competitive pressures with
regard to pricing and other terms of sale.

As previously  announced, the Company  has engaged CS First  Boston to develop
strategies for noncore assets.  Initially, the Company has decided to identify
prospective buyers for Cleo.  The  implementation of any such strategies could
result in a substantial charge to 1995 results.

Liquidity and Capital Resources  Cash flows  from operating activities for the
first three months of  1995 provided $97.8 million  in cash compared to  $92.4
million for  the  same period  in  1994.   The  increase from  1994  reflected
increased  collection of  trade receivable  balances  outstanding at  year end
combined with lower inventory levels.  Included in  1994 was a non-cash charge
of $9.0 million related to unrealized losses on derivative transactions.

Cash used  in investing activities for  plant and equipment  purchases in 1995
was $3.9 million compared to  $7.0 million in 1994.  Capital  expenditures for
1995 are expected to be lower than those in 1994.

PAGE
<PAGE>

Cash  used in  financing activities  in the  first quarter  of 1995  was $95.9
million  compared  to $64.7  million  in  1994.   The  increase  reflects  the
repayment of higher short-term borrowing levels at December 31,  1994 compared
to December 31, 1993.

Management  believes that  its cash flows  from operations  and credit sources
will provide adequate funds,  both on a short-term  and on a long-term  basis,
for  currently foreseeable debt payments, lease commitments and payments under
existing  customer agreements, as  well as for  financing existing operations,
currently   projected  capital   expenditures,  anticipated   long-term  sales
agreements consistent with industry trends and other contingencies.   See Part
II, Item 1.


PAGE
<PAGE>
Part II. Other Information

Item 1. Legal Proceedings

The  information  presented  in  Note 7 of  Notes  to  Condensed  Consolidated
Financial Statements (Part I, Item 1) is incorporated by reference in response
to this Item.


Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

Not applicable.


Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibit 27              Financial Data Schedule


b)  Reports on Form 8-K     None



PAGE
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act of  1934, Gibson
Greetings, Inc. has  duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.

Date    May 15, 1995
                                       By:/s/ William L. Flaherty
                                          ------------------------
                                          William L. Flaherty
                                          Vice President-Finance
                                          Principal Financial
                                          and Accounting Officer





PAGE
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               MAR-31-1995
<CASH>                                               0
<SECURITIES>                                         0
<RECEIVABLES>                                   116373
<ALLOWANCES>                                     57154
<INVENTORY>                                     153888
<CURRENT-ASSETS>                                266776
<PP&E>                                          116230
<DEPRECIATION>                                    5865
<TOTAL-ASSETS>                                  490872
<CURRENT-LIABILITIES>                           110785
<BONDS>                                              0
<COMMON>                                           166
                                0
                                          0
<OTHER-SE>                                      277020
<TOTAL-LIABILITY-AND-EQUITY>                    490872
<SALES>                                         110287
<TOTAL-REVENUES>                                110287
<CGS>                                            39168
<TOTAL-COSTS>                                    95942
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                3131
<INCOME-PRETAX>                                   1300
<INCOME-TAX>                                      1029
<INCOME-CONTINUING>                                271
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       271
<EPS-PRIMARY>                                      .02
<EPS-DILUTED>                                      .02
        

</TABLE>


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