GIBSON GREETINGS INC
10-Q, 1995-08-14
GREETING CARDS
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                                UNITED STATES

                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549

                                  FORM 10-Q


  [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

  For the quarterly period ended June 30, 1995

           OR

  [   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
           OF THE SECURITIES EXCHANGE ACT OF 1934


  For the transition period from  _______ to _______

                      Commission File Number 0-11902

                            GIBSON GREETINGS, INC.

  Incorporated under the laws                        IRS Employer
    of the State of Delaware                 Identification No. 52-1242761

                  2100 Section Road, Cincinnati, Ohio 45237

                   Telephone Number: Area Code 513-841-6600

Indicate  by  check  mark  whether  the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  of
1934 during  the preceding  12 months  (or for  such shorter  period that  the
registrant was required  to file such  reports), and (2)  has been subject  to
such filing requirements for the past 90 days.  Yes [X] No [ ]

Indicate the number of shares outstanding  of each of the issuer's classes  of
common stock, as of the latest practicable date:  16,579,930 shares of  common
stock, par value $.01, outstanding at August 7, 1995.





PAGE
<PAGE>
<TABLE>
 Part I. Item 1. Financial Statements

                          GIBSON GREETINGS, INC.
                   CONDENSED CONSOLIDATED BALANCE SHEETS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                                                                    Restated
                                                                   ---------
                                        June 30,    December 31,    June 30,
                                          1995          1994          1994
                                       ---------     ---------     ---------
<S>                                    <C>           <C>           <C>
ASSETS
Current assets:
  Cash and equivalents                 $   8,100     $   2,000     $   5,957
  Trade receivables, net                  38,321       197,799        50,584
  Inventories                            190,111       127,460       192,427
  Prepaid expenses                         5,873         5,719         5,814
  Prepaid income taxes                        -             -          8,702
  Deferred income taxes                   42,355        48,775        36,333
                                       ---------     ---------     ---------
     Total current assets                284,760       381,753       299,817
                                       ---------     ---------     ---------
Plant and equipment, net                 116,275       119,491       122,087
Deferred income taxes                      9,905         8,080            -
Other assets, net                         94,730       102,871        86,628
                                       ---------     ---------     ---------
                                       $ 505,670     $ 612,195     $ 508,532
                                       =========     =========     =========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Debt due within one year             $  49,252     $ 117,114     $  33,102
  Accounts payable                        17,859        21,779        22,512
  Income taxes payable                       222         4,742            -
  Other current liabilities               67,707        86,990        70,682
                                       ---------     ---------     ---------
     Total current liabilities           135,040       230,625       126,296
                                       ---------     ---------     ---------
Deferred income taxes                         -             -            423
Long-term debt                            52,474        63,233        63,695
Sales agreement payments due
  after one year                          19,333        21,107         9,379
Other liabilities                         20,873        19,730        25,973
                                       ---------     ---------     ---------
     Total liabilities                   227,720       334,695       225,766
                                       ---------     ---------     ---------
Stockholders' Equity:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                -             -             -

  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                    -             -             -

  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,579,930 shares issued at June 30,
   1995 and 16,579,530 shares issued at
   December 31, 1994 and June 30, 1994       166           166           166
  Paid-in capital                         46,033        45,992        46,019
  Retained earnings                      239,194       238,282       242,328
  Foreign currency adjustment             (1,497)       (1,000)          193
                                       ---------     ---------     ---------
                                         283,896       283,440       288,706
  Less treasury stock, at cost,
   489,701 shares at June 30, 1995
   and 483,701 shares at December 31,
   1994 and June 30, 1994                  5,946         5,940         5,940
                                       ---------     ---------     ---------
     Total stockholders' equity          277,950       277,500       282,766
                                       ---------     ---------     ---------
                                       $ 505,670     $ 612,195     $ 508,532
                                       =========     =========     =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                              Three Months Ended         Six Months Ended
                                   June 30,                  June 30,
                            ----------------------    ----------------------
                                          Restated                  Restated
                                         ---------                 ---------
                               1995         1994         1995         1994
                            ---------    ---------    ---------    ---------
<S>                         <C>          <C>          <C>          <C>
Revenues                    $  97,470    $  90,648    $ 197,757    $ 184,077

Costs and expenses

  Operating expenses:

    Cost of products sold      37,520       43,538       76,688       79,566

    Selling, distribution
    and administrative
    expenses                   55,264       61,237      112,038      119,089
                            ---------    ---------    ---------    ---------
    Total operating
      expenses                 92,784      104,775      188,726      198,655
                            ---------    ---------    ---------    ---------

Operating income (loss)         4,686      (14,127)       9,031      (14,578)

  Financing and derivative
    transaction expenses:

    Interest expense            3,012        2,055        6,143        4,029

    Interest income              (139)        (188)        (225)        (509)

    Loss on derivative
      transactions                 -         6,550           -        15,524
                            ---------    ---------    ---------    ---------
    Total financing and
      derivative transaction
      expenses, net             2,873        8,417        5,918       19,044
                            ---------    ---------    ---------    ---------
Income (loss) before
  income taxes                  1,813      (22,544)       3,113      (33,622)

    Income taxes                1,172       (5,611)       2,201       (5,846)
                            ---------    ---------    ---------    ---------
Net income (loss)           $     641    $ (16,933)   $     912    $ (27,776)
                            =========    =========    =========    =========
Net income (loss) per share $     .04    $   (1.05)   $    0.06  $     (1.72)
                            =========    =========    =========    =========
Dividends per share         $      -     $     .10    $      -     $     .20
                            =========    =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
<PAGE>
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                          (Dollars in thousands)
                                (Unaudited)
<CAPTION>
                                                        Six Months Ended
                                                            June 30,
                                                    ------------------------
                                                                   Restated
                                                                  ----------
                                                       1995          1994
                                                    ----------    ----------
<S>                                                 <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income (loss)                                  $      912    $  (27,776)
                                                    ----------    ----------
 Adjustments to reconcile net income (loss) to
  net cash provided by operating activities:
   Depreciation and write-down of display fixtures      11,512        11,449
   Loss on disposal of plant and equipment               2,932         2,818
   Loss on derivative transactions                          -         15,524
   Deferred income taxes                                 4,595         1,740
   Amortization of deferred costs and other
    intangibles                                         10,621        10,546
   Change in assets and liabilities:
      Decrease in trade receivables, net               159,478       141,579
      Increase in inventories                          (62,651)      (67,289)
      Increase in prepaid expenses                        (154)       (1,607)
      Increase in prepaid income taxes                      -         (8,702)
      Increase in other assets, net of amortization     (2,480)      (10,250)
      Increase (decrease) in accounts payable           (3,920)        3,677
      Decrease in income taxes payable                  (4,520)      (13,071)
      Increase (decrease) in other current
       liabilities                                     (19,283)       10,203
      Increase in other liabilities                       (631)       (6,597)
   All other, net                                         (345)         (125)
                                                    ----------    ----------
           Total adjustments                            95,154        89,895
                                                    ----------    ----------
        Net cash provided by operating activities       96,066        62,119
                                                    ----------    ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchase of plant and equipment                       (11,583)      (19,467)
 Proceeds from sale of plant and equipment                 219            56
                                                    ----------    ----------
        Net cash used in investing activities          (11,364)      (19,411)
                                                    ----------    ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Net decrease in short-term borrowings                 (67,950)      (40,320)
 Payments on long-term debt                            (10,687)       (3,451)
 Issuance of common stock                                   41           811
 Acquisition of common stock for treasury                   (6)          (52)
 Dividends paid                                             -         (3,216)
                                                    ----------    ----------
       Net cash used in
        financing activities                           (78,602)      (46,228)
                                                    ----------    ----------
NET INCREASE (DECREASE) IN CASH AND EQUIVALENTS          6,100        (3,520)

CASH AND EQUIVALENTS, BEGINNING OF PERIOD                2,000         9,477
                                                    ----------    ----------
CASH AND EQUIVALENTS, END OF PERIOD                 $    8,100    $    5,957
                                                    ==========    ==========

Supplemental disclosure of cash flow information
 Cash paid during the period for:
   Interest                                         $    4,797    $    3,975
   Income taxes                                          2,124        14,039
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                    Six Months Ended June 30, 1995 and 1994
              (Dollars in thousands except per share amounts)
                                  (Unaudited)


Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the accounts  of Gibson  Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been eliminated in  consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in  accordance  with  Article  10-01  of  Regulation S-X of the Securities and
Exchange Commission and, as such,  do not include all information  required by
generally accepted  accounting principles.   However,  in the  opinion of  the
Company, these  financial statements  contain all  adjustments, consisting  of
only normal recurring adjustments,  necessary to present fairly  the financial
position as of June 30, 1995, December 31, 1994 and June 30, 1994, the results
of its operations for  the three and six  months ended June 30,  1995 and 1994
and its  cash flows  for the  six months  ended June  30, 1995  and 1994.  The
accompanying  financial  statements  should  be  read  in conjunction with the
consolidated financial statements and notes thereto included in the  Company's
Annual Report on Form 10-K/A (Amendment No. 1) for the year ended December 31,
1994.

In an institution and settlement of administrative proceedings dated  December
22, 1994 against Bankers Trust  (the Bankers Trust Order), the  Securities and
Exchange Commission (SEC) alleged that Bankers Trust misled the Company  about
the value of the Company's derivative positions by providing the Company  with
fair values that  were significantly different  from the values  determined by
Bankers  Trust's  computer  model  and  recorded  on Bankers Trust's financial
records,  which  difference  resulted  in  a significant understatement of the
magnitude of the Company's  fiscal year 1993 losses.   In March 1995,  the SEC
advised the Company that it believed that the Company should restate its  1993
consolidated financial statements.

The Company has restated  the 1993 year-end consolidated  financial statements
to reflect derivative  values based on  Bankers Trust's computer  model as set
forth in  the Bankers  Trust Order.   Such  restatement resulted  in a  $4,571
reduction  in  previously  reported   1993  consolidated  net  income   and  a
corresponding decrease in 1994 consolidated net loss.  This restatement, which
was reflected in the accompanying condensed consolidated financial statements,
increased the previously reported net loss for the three months ended June 30,
1994 by $3,255 or $.20 per share and reduced the previously reported net  loss
for the six months ended June 30, 1994 by $4,222 or $.26 per share.

Interest rate swap and derivative transactions that did not qualify as  hedges
were recorded at their fair market value, which was the estimated amount  that
the  Company  would  receive  or  pay  to  terminate  the  transactions at the
reporting  date  as  determined  by  a financial institution's valuation model
based on the projected value of the transactions at maturity.

Certain prior year amounts in the consolidated financial statements have  been
reclassified to conform with the 1995 presentation.

PAGE
<PAGE>
Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for interim periods are  not necessarily indicative of results  for
the full year.


Note 3 - Trade Receivables

Trade receivables consist of the following:

                                           June 30,   December 31,   June 30,
                                             1995         1994         1994
                                          ---------    ---------    ---------
Trade receivables                         $  81,436    $ 265,194    $  88,060

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      43,115       67,395       37,476
                                          ---------    ---------    ---------
                                          $  38,321    $ 197,799    $  50,584
                                          =========    =========    =========

Note 4 - Inventories

Inventories consist of the following:
                                           June 30,   December 31,   June 30,
                                             1995         1994         1994
                                          ---------    ---------    ---------
Finished goods                            $ 126,295    $  73,881    $ 125,076
Work-in-process                              19,281       15,623       19,907
Raw materials and supplies                   44,535       37,956       47,444
                                          ---------    ---------    ---------
                                          $ 190,111    $ 127,460    $ 192,427
                                          =========    =========    =========

Note 5 - Interest Expense

There was no capitalized  interest for the three  and six month periods  ended
June 30, 1995 and 1994.

Note 6 - Net Income (Loss) Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income (loss) per share is as follows:

                                                       1995          1994
                                                    ----------    ----------
Three months ended June 30,                             16,200        16,111
                                                    ==========    ==========

Six months ended June 30,                               16,149        16,154
                                                    ==========    ==========

PAGE
<PAGE>
Note 7 - Legal Matters

In July 1994, immediately following the Company's announcement of an inventory
misstatement at the Company's subsidiary Cleo, Inc.  (Cleo), which resulted in
an overstatement of  the Company's previously  reported 1993 consolidated  net
income, five purported class  actions were commenced by  certain stockholders.
These  suits  were  consolidated  and  a  Consolidated  Amended  Class  Action
Complaint against  the Company,  its Chairman,  President and  Chief Executive
Officer,  its  Chief  Financial  Officer  and  the  former President and Chief
Executive Officer  of Cleo  was filed  in October  1994 in  the United  States
District Court  for the  Southern District  of Ohio  (In Re  Gibson Securities
Litigation).  In December 1994 the  Court ruled that neither of the  two named
plaintiffs qualified  as a  class representative.   Plaintiffs  have filed  an
Amended Complaint naming a proposed substitute class representative.  Like its
predecessors in this litigation, the most recent complaint alleges  violations
of the federal securities laws  and seeks unspecified damages for  an asserted
public  disclosure  of  false  information  regarding  the Company's earnings.
During December 1994, the Company filed  a motion to dismiss one count  of the
complaint  which  set  forth  a  common  law  theory  of  respondeat  superior
liability.  On June 9, 1995, this motion was denied by the Court.  The Company
intends to  defend the  suit vigorously  and has  filed an  Answer denying any
wrongdoing  and  a  Third  Party  Complaint  against  its  former  auditor for
contribution against any judgment adverse to the Company.

On April 10, 1995, two purported class action lawsuits were commenced  against
the Company, its Chairman, President and Chief Executive Officer and its Chief
Financial  Officer  in  the  United  States  District  Court  for the Southern
District of Ohio (Kurtz v. Gibson Greetings, Inc., et al. and Romine v. Gibson
Greetings, Inc.,  et al.).   The  Complaints allege  violations of the federal
securities  law  for  an  asserted  failure  to  disclose  allegedly  material
information  regarding  the  Company's  financial  performance.    The Company
intends to defend the suits vigorously.

The litigation described in the two preceding paragraphs is in early stages of
proceedings.   Accordingly, the  Company presently  is unable  to predict  the
effect of the ultimate resolutions of these matters upon the Company's results
of operations and cash  flows; as of this  date, however, Management does  not
expect that such  resolutions would result  in a material  adverse effect upon
the Company's total  net worth, although  a substantially unfavorable  outcome
could be material to such net worth.

The SEC is conducting a private investigation to determine whether the Company
or  certain  former  officers  engaged  in  conduct  in  violation  of certain
provisions  of  the  Securities  Exchange  Act  of  1934  and  the  rules  and
regulations  thereunder.    The  investigation  is  focused  on  the Company's
derivative  transactions  and  the  Company's  reporting  and  accounting with
respect thereto.  The Company is cooperating in such investigation.

PAGE
<PAGE>
On September 12, 1994 the Company filed suit against Bankers Trust Company and
its  affiliate  BT  Securities  in  the  United  States District Court for the
Southern District of Ohio (Gibson Greetings, Inc. v. Bankers Trust Company and
BT  Securities  Corporation)  alleging  that  in  connection  with the sale of
derivatives to the Company they had breached fiduciary duties, made fraudulent
misrepresentations, and failed to  make adequate disclosures, in  violation of
common law and statutory obligations to the Company.  The suit sought  damages
and  asked  that   the  court  declare   the  Company's  existing   derivative
transactions with Bankers Trust to  be unenforceable.  Bankers Trust  filed an
Answer denying the allegations and  a counterclaim seeking enforcement of  the
existing derivative transactions.   On November  23, 1994 the  Company settled
its claims against Bankers Trust.  As part of the settlement, the Company paid
Bankers Trust $6,180, which included the reimbursement of approximately $3,344
of cash payments previously made to the Company by Bankers Trust and  recorded
as income in 1993.  In return, the remaining transactions were terminated with
no further liability to the Company.

In 1989, unfair labor  practice charges were filed  against the Company as  an
outgrowth  of  a  strike  at  its  Berea,  Kentucky facility.  Remedies sought
include  back  pay  from  August  8,  1989 and reinstatement of employment for
approximately 200  employees.   In February  1990, the  General Counsel of the
National Labor Relations Board (NLRB)  issued a complaint based on  certain of
the allegations of these charges (In the Matter of Gibson Greetings, Inc.  and
International Brotherhood  of Firemen  and Oilers,  AFL-CIO Cases  9-CA-26706,
27660, 26875).  On December 18, 1991, an Administrative Law Judge of the  NLRB
issued  a  recommended  order,  which  included  reinstatements  and  back pay
affecting approximately 160 strikers, based  on findings that the Company  had
violated certain provisions of  the National Labor Relations  Act.  On May  7,
1993,  the  NLRB  upheld  the  Administrative  Law  Judge's  decision  in some
respects,  and  enlarged  the  number  of  strikers  entitled  to  back pay to
approximately 240.  An appeal was filed in the United States Court of  Appeals
for the District of Columbia Circuit  and, on May 19, 1995, a  unanimous panel
of that Court reversed  the NLRB's finding.   The Court found that  the strike
was not  an unfair  labor practice  strike and  that a  significant number  of
strikers  had  been  permanently  replaced  and  thus  were  not  entitled  to
reinstatement or  back pay.   The  Court remanded  the case  to the NLRB for a
factual determination on the issue of permanency with respect to approximately
52 replacements hired after  June 29, 1989.   The Company did not  contest the
reinstatement of six employees terminated for alleged striker violence and the
Court ordered reinstatement of four  others in the same category.   Management
does not believe  that the outcome  of this matter  will result in  a material
adverse  effect  on  the  Company's  total  net  worth, cash flow or operating
results.

In addition, the  Company is a  defendant in certain  other routine litigation
which is not expected to result in a material adverse effect on the  Company's
net worth, total cash flows or operating results.



PAGE
<PAGE>
Part  I.,  Item  2.,  Management's  Discussion  and  Analysis  of  Results  of
Operations and Financial Condition

Results of Operations

Revenues in the second  quarter of 1995 increased  7.5% to $97.5 million  from
the  second  quarter  in  1994.    Increased  sales  by  The  Paper Factory of
Wisconsin, Inc.  (The Paper Factory) and Cleo, Inc.  (Cleo) as well as  higher
international demand were partially offset by lower domestic sales of greeting
cards.  Returns and allowances were 14.0% of sales for the three months  ended
June 30, 1995  compared to 17.5%  for the same  period in 1994.   For the  six
months ended June 30, 1995, revenues increased 7.4% to $197.8 million from the
same  period  in  1994  reflecting  an  increase  in retail sales at The Paper
Factory combined with  increases in both  domestic and international  greeting
card sales and gift  wrap and related products.   Returns and allowances  were
18.0% of sales for  the six months ended  June 30, 1995 compared  to 19.5% for
the comparable period in 1994.

Operating  expenses  totaled  $92.8  million  in  the  second  quarter of 1995
representing a 11.4% decrease from the corresponding quarter in 1994.  Cost of
products sold, as a percent of revenues, was 38.5% versus 48.0% for the second
quarter of 1994.  The decrease was  primarily due to the impact of the  second
quarter 1994 obsolescence charge at Cleo resulting from an extensive review of
Cleo's inventory as well  as additional charges in  the 1994 period for  sales
returns and allowances for customer discounts at Cleo.  Selling,  distribution
and administrative expenses, as a percent of revenues, decreased to 56.7% from
67.6% primarily due  to cost reduction  programs implemented in  late 1994 and
early 1995 at the Card Division and Cleo.

Operating expenses totaled  $188.7 million for  the six months  ended June 30,
1995 representing  a 5.0%  decrease from  1994.   Cost of  products sold, as a
percent  of  revenues,  was  38.8%  versus  43.2%  in  1994 which included the
obsolescence  charges  at  Cleo.    Selling,  distribution  and administrative
expenses, as a percent of  revenues, decreased to 56.7% from  64.7% reflecting
lower selling and marketing expenses associated with domestic operations.

For the three months ended June  30, 1994, the Company recorded an  unrealized
market value loss of $6.6  million on two derivative transactions  outstanding
at June 30, 1994, which did not  qualify as hedges.  For the six  months ended
June 30, 1994, the Company recorded  a net loss on derivative transactions  of
$15.5 million consisting of an  unrealized market value loss of  $15.6 million
and the recognition of a  $0.1 million gain, all from  derivative transactions
which did not qualify as hedges.  The market value of derivative  transactions
outstanding at June 30, 1994  was determined by a financial  institution model
based on the projected future value of the transactions at maturity.

Second quarter  pretax income  of $1.8  million compared  with pretax loss for
1994 of $22.5 million.  Pretax income  for the six months ended June 30,  1995
was $3.1 million compared with 1994 pretax loss of $33.6 million.

Net income for the second quarter of 1995 was $0.6 million compared with  1994
net loss of $16.9 million.  For the six months ended June 30, 1995, net income
was $0.9 million compared with 1994 net loss of $27.8 million.

Despite the positive impact on the three and six months ended June 30, 1995 of
previously  implemented  cost  cutting  and  other  initiatives,  the  Company
continues to  face strong  competitive pressures  with regard  to pricing  and
other terms of sale.
PAGE
<PAGE>
Liquidity and Capital Resources

Cash flows from operating activities for the first six months of 1995 provided
$96.1 million in cash compared to  $62.1 million for the same period  in 1994.
The  increase  from  1994  reflected  increased collection of trade receivable
balances  outstanding  at  year  end  combined  with  lower  inventory levels.
Included in 1994 was a non-cash charge of $15.5 million related to  unrealized
losses on derivative transactions.

Cash used in  investing activities for  plant and equipment  purchases in 1995
was $11.6 million compared to $19.5 million in 1994.  Capital expenditures for
1995 are expected to be lower than those for 1994.

Cash used in financing activities in the first half of 1995 was $78.6  million
compared to $46.2  million in 1994.   The increase  reflects the repayment  of
higher short-term borrowing levels at  December 31, 1994 compared to  December
31, 1993.   The  Company's current  Revolving Credit  Facility expires  April,
1996.  Management is  confident that the Company  will be able to  negotiate a
new revolving credit facility.

Management believes that its cash flow from operations and credit sources will
provide adequate funds,  both on a  short-term and on  a long-term basis,  for
currently  foreseeable  debt  payments,  lease  commitments and payments under
existing customer agreements,  as well as  for financing existing  operations,
currently  projected   capital  expenditures,   anticipated  long-term   sales
agreements consistent with industry trends and other contingencies.  (See Part
II.  Item 1.)

As previously announced,  the Company's Board  of Directors has  determined to
explore possible expressions  of interest in  the acquisition of  the Company.
The Company has engaged two investment  banking firms to work with it  in this
regard.    In  addition,  one  of  these  firms  has  been engaged to identify
prospective buyers for  Cleo, either as  an alternative to,  or in conjunction
with,  the  possible  acquisition  of  the  Company.   The implementation of a
strategy with  regard to  Cleo could  result in  a substantial  charge to 1995
results.

PAGE
<PAGE>
Part II. Other Information

Item 1. Legal Proceedings

The  information  presented  in  Note  7  of  Notes  to Condensed Consolidated
Financial Statement (Part I, Item 1) is incorporated by reference in  response
to this Item.

Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

The Annual Meeting of Shareholders of the Company was held May 23,1995 for
the following purpose:

To elect three directors.

The results of the matters voted on are as follows:

                                            Against
                                              or                      Broker
                                  For      Withheld   Abstentions    Non-Votes
                              ----------   --------   -----------    ---------
Election of Directors:
   Thomas M. Cooney           14,362,341    663,720         8,981           -
   Benjamin J. Sottile        14,363,111    663,720         8,211           -
   Charlotte A. St. Martin    11,937,432    663,720     2,433,890           -

As  previously  reported,  Mr.  Cooney  resigned  as a director of the Company
effective June 29, 1995.

Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibit 10(A)                     Employment Agreement between Gibson
                                      Greetings, Inc. and N. J. Rohrbach,
                                      dated June 16, 1995.

    Exhibit 27                        Financial Data Schedule.

b)  Reports on Form 8-K               None.



PAGE
<PAGE>


                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act  of 1934, Gibson
Greetings, Inc. has duly caused this amended report to be signed on its behalf
by the undersigned thereunto duly authorized.


                                       GIBSON GREETINGS, INC.


Date: August 14, 1995                  By:/s/ William L. Flaherty
                                          ------------------------
                                          William L. Flaherty
                                          Vice President-Finance
                                          Principal Financial
                                          and Accounting Officer



PAGE
<PAGE>


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               JUN-30-1995
<CASH>                                            8100
<SECURITIES>                                         0
<RECEIVABLES>                                    38321
<ALLOWANCES>                                     43115
<INVENTORY>                                     190111
<CURRENT-ASSETS>                                284760
<PP&E>                                          116275
<DEPRECIATION>                                   11512
<TOTAL-ASSETS>                                  505670
<CURRENT-LIABILITIES>                           135040
<BONDS>                                          52474
<COMMON>                                           166
                                0
                                          0
<OTHER-SE>                                      277784
<TOTAL-LIABILITY-AND-EQUITY>                    505670
<SALES>                                         197757
<TOTAL-REVENUES>                                197757
<CGS>                                            76688
<TOTAL-COSTS>                                   188726
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                  2431
<INTEREST-EXPENSE>                                6143
<INCOME-PRETAX>                                   3113
<INCOME-TAX>                                      2201
<INCOME-CONTINUING>                                912
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       912
<EPS-PRIMARY>                                      .06
<EPS-DILUTED>                                      .06
        

</TABLE>

PAGE
<PAGE>
                                                           EXHIBIT 10(A)

                                             June 16, 1995




Mr. Nelson J. Rohrbach
President  and Chief Executive Officer
Cleo,  Inc.
4025 Viscount
Memphis, TN 38118

Dear Jack:

This  will  serve  as  an  amendment  to  the employment agreement between the
parties dated November 21, 1994 ("Agreement") and shall become effective  only
upon the occurrence of a change in controlling ownership of the Company, or  a
sale of all  or substantially all  of the assets  of the Company  ("Qualifying
Transaction").

Upon the closing date of any Qualifying Transaction occurring during the  term
of the Agreement, the Agreement shall be amended as follows:

          1.   Upon  the closing of any Qualifying Transaction, you will be
               entitled to  receive,  in  addition to  any  and  all  other
               compensation under the  Agreement, a lump sum  payment in an
               amount  equal to your then current annual base salary.  Such
               payment shall be in addition to all other payments otherwise
               owed  to you and shall  not constitute a  termination of the
               Agreement.

          2.   Upon the occurrence of a Qualifying Transaction, the term of
               the Agreement is  hereby extended  for a period  of two  (2)
               years from the closing  date of such Qualifying Transaction.
               Unless you  receive at least  six (6) months'  prior written
               notice from  the Company  that the Agreement  will terminate
               upon  the  expiration  of  said  two  (2)  year  period, the
               Agreement will automatically  be extended and will  continue
               in effect until terminated by the Company for any reason and
               at any time upon  giving you six (6) months'  written notice
               or  by  you upon  thirty (30)  days'  written notice  to the
               Company.  This  agreement shall remain at all  times subject
               to earlier termination for cause.
<PAGE>


Mr. Nelson J. Rohrbach
June 16, 1995
Page 2


          3.   A  change  in your  title  or  duties as  set  forth in  the
               Agreement shall not constitute a breach of  the Agreement by
               the Company,  provided that you shall  remain a senior-level
               executive of the Company with an appropriate title, position
               and responsibilities.

All other terms and conditions of  the Agreement not amended hereby remain  in
full force and effect.

                                             Sincerely,

                                             CLEO INC





                                             Benjamin J. Sottile
                                             Chairman of the Board

          BJS/JET/dk

          ACCEPTED AND AGREED TO:

          /s/ Nelson J. Rohrbach
          -----------------------
          Nelson J. Rohrbach


          Date:
<PAGE>



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