GIBSON GREETINGS INC
10-Q, 1995-11-14
GREETING CARDS
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                                UNITED STATES

                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549

                                  FORM 10-Q


  [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

  For the quarterly period ended September 30, 1995

           OR

  [   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
           OF THE SECURITIES EXCHANGE ACT OF 1934


  For the transition period from  _______ to _______

                      Commission File Number 0-11902

                            GIBSON GREETINGS, INC.

  Incorporated under the laws                        IRS Employer
    of the State of Delaware                 Identification No. 52-1242761

                  2100 Section Road, Cincinnati, Ohio 45237

                   Telephone Number: Area Code 513-841-6600

Indicate  by  check  mark  whether  the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  of
1934 during  the preceding  12 months  (or for  such shorter  period that  the
registrant was required  to file such  reports), and (2)  has been subject  to
such filing requirements for the past 90 days.  Yes [X] No [ ]

Indicate the number of shares outstanding  of each of the issuer's classes  of
common stock, as of the latest practicable date:  16,090,229 shares of  common
stock, par value $.01, outstanding at November 7, 1995.


PAGE
<PAGE>
<TABLE>
 Part I. Item 1. Financial Statements

                          GIBSON GREETINGS, INC.
                   CONDENSED CONSOLIDATED BALANCE SHEETS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                                                                   Restated
                                                                 ------------
                                     September 30,  December 31, September 30,
                                          1995          1994          1994
                                       ---------     ---------     ---------
<S>                                    <C>           <C>           <C>
ASSETS
Current assets:
  Cash and equivalents                 $   1,100     $   2,000     $     899
  Trade receivables, net                  96,402       197,799       126,285
  Inventories                            184,490       127,460       197,742
  Prepaid expenses                         5,946         5,719         5,580
  Prepaid income taxes                    24,678            -          7,422
  Deferred income taxes                   45,239        48,775        37,582
                                       ---------     ---------     ---------
     Total current assets                357,855       381,753       375,510
                                       ---------     ---------     ---------
Plant and equipment, net                 112,916       119,491       124,083
Deferred income taxes                      8,942         8,080           629
Other assets, net                         96,457       102,871       116,583
                                       ---------     ---------     ---------
                                       $ 576,170     $ 612,195     $ 616,805
                                       =========     =========     =========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Debt due within one year             $  79,253     $ 117,114     $  96,608
  Accounts payable                        22,619        21,779        34,085
  Income taxes payable                        -          4,742            -
  Accrued loss on sale of Cleo, Inc.      82,758            -             -
  Other current liabilities               75,489        86,990       101,080
                                       ---------     ---------     ---------
     Total current liabilities           260,119       230,625       231,773
                                       ---------     ---------     ---------
Long-term debt                            52,093        63,233        63,315
Sales agreement payments due
  after one year                          19,912        21,107        21,707
Other liabilities                         21,328        19,730        18,471
                                       ---------     ---------     ---------
     Total liabilities                   353,452       334,695       335,266
                                       ---------     ---------     ---------
Stockholders' Equity:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                -             -             -

  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                    -             -             -

  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,579,930 shares issued at
   September 30, 1995 and 16,579,530
   shares issued at December 31, 1994
   and September 30, 1994                    166           166           166
  Paid-in capital                         46,050        45,992        46,057
  Retained earnings                      183,986       238,282       241,078
  Foreign currency adjustment             (1,538)       (1,000)          178
                                       ---------     ---------     ---------
                                         228,664       283,440       287,479
  Less treasury stock, at cost,
   489,701 shares at September 30,
   1995 and 483,701 shares at
   December 31, 1994 and
   September 30, 1994                      5,946         5,940         5,940
                                       ---------     ---------     ---------
     Total stockholders' equity          222,718       277,500       281,539
                                       ---------     ---------     ---------
                                       $ 576,170     $ 612,195     $ 616,805
                                       =========     =========     =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                              Three Months Ended         Nine Months Ended
                                 September 30,             September 30,
                            ----------------------    ----------------------
                                          Restated                  Restated
                                         ---------                 ---------
                               1995         1994         1995         1994
                            ---------    ---------    ---------    ---------
<S>                         <C>          <C>          <C>          <C>
Revenues                    $ 144,323    $ 153,026    $ 342,080    $ 337,103

Costs and expenses

  Operating expenses:

    Cost of products sold      82,520       86,480      159,208      166,046

    Selling, distribution
    and administrative
    expenses                   57,679       66,699      169,717      185,788

    Loss on sale of
    Cleo, Inc.                 82,758           -        82,758           -
                            ---------    ---------    ---------    ---------
    Total operating
      expenses                222,957      153,179      411,683      351,834
                            ---------    ---------    ---------    ---------

Operating loss                (78,634)        (153)     (69,603)     (14,731)

  Financing and derivative
    transaction expenses:

    Interest expense            3,386        2,656        9,529        6,685

    Interest income              (132)        (142)        (357)        (651)

    (Gain) loss on
      derivative
      transactions                 -        (2,277)          -        13,247
                            ---------    ---------    ---------    ---------
    Total financing and
      derivative transaction
      expenses, net             3,254          237        9,172       19,281
                            ---------    ---------    ---------    ---------
Loss before income taxes      (81,888)        (390)     (78,775)     (34,012)

    Income taxes              (26,680)        (749)     (24,479)      (6,595)
                            ---------    ---------    ---------    ---------
Net income (loss)           $ (55,208)   $     359    $ (54,296)   $ (27,417)
                            =========    =========    =========    =========
Net income (loss) per share $   (3.41)   $     .02    $   (3.35) $     (1.70)
                            =========    =========    =========    =========
Dividends per share         $      -     $     .10    $      -     $     .30
                            =========    =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
<PAGE>
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                          (Dollars in thousands)
                                (Unaudited)
<CAPTION>
                                                        Nine Months Ended
                                                          September 30,
                                                    ------------------------
                                                                   Restated
                                                                  ----------
                                                       1995          1994
                                                    ----------    ----------
<S>                                                 <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net loss                                           $  (54,296)   $  (27,417)
                                                    ----------    ----------
 Adjustments to reconcile net loss to
  net cash provided by operating activities:
   Depreciation and write-down of display fixtures      17,279        17,505
   Loss on disposal of plant and equipment               3,424         4,703
   Loss on derivative transactions                          -         13,247
   Deferred income taxes                                 2,674          (561)
   Loss on sale of Cleo, Inc.                           82,758            -
   Amortization of deferred costs and other
    intangibles                                         14,004        15,901
   Change in assets and liabilities:
      Decrease in trade receivables, net               101,397        65,878
      Increase in inventories                          (57,030)      (72,604)
      Increase in prepaid expenses                        (227)       (1,373)
      Increase in prepaid income taxes                 (24,678)       (7,422)
      Increase in other assets, net of amortization     (7,590)      (45,560)
      Increase in accounts payable                         840        15,250
      Decrease in income taxes payable                  (4,742)      (13,071)
      Increase (decrease) in other current
       liabilities                                     (11,501)       22,783
      Increase in other liabilities                        403        18,324
   All other, net                                         (351)         (226)
                                                    ----------    ----------
           Total adjustments                           116,660        32,774
                                                    ----------    ----------
        Net cash provided by operating activities       62,364         5,357
                                                    ----------    ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchase of plant and equipment                       (14,655)      (29,419)
 Proceeds from sale of plant and equipment                 361           165
                                                    ----------    ----------
        Net cash used in investing activities          (14,294)      (29,254)
                                                    ----------    ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Net increase (decrease) in short-term borrowings      (37,950)       23,180
 Payments on long-term debt                            (11,072)       (3,833)
 Issuance of common stock                                   58           849
 Acquisition of common stock for treasury                   (6)          (52)
 Dividends paid                                             -         (4,825)
                                                    ----------    ----------
       Net cash provided by (used in)
        financing activities                           (48,970)       15,319
                                                    ----------    ----------
NET DECREASE IN CASH AND EQUIVALENTS                      (900)       (8,578)

CASH AND EQUIVALENTS, BEGINNING OF PERIOD                2,000         9,477
                                                    ----------    ----------
CASH AND EQUIVALENTS, END OF PERIOD                 $    1,100    $      899
                                                    ==========    ==========

Supplemental disclosure of cash flow information
 Cash paid during the period for:
   Interest                                         $    6,631    $    5,202
   Income taxes                                          2,266        14,237
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                 Nine Months Ended September 30, 1995 and 1994
                    (In thousands except per share amounts)
                                 (Unaudited)


Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the accounts  of Gibson  Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been eliminated in  consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in  accordance  with  Article  10-01  of  Regulation S-X of the Securities and
Exchange Commission and, as such,  do not include all information  required by
generally accepted  accounting principles.   However,  in the  opinion of  the
Company, these  financial statements  contain all  adjustments, consisting  of
only normal recurring adjustments,  necessary to present fairly  the financial
position as of September 30, 1995,  December 31, 1994 and September 30,  1994,
the results of its  operations for the three  and nine months ended  September
30, 1995 and 1994 and its cash  flows for the nine months ended September  30,
1995  and  1994.    The  accompanying  financial  statements should be read in
conjunction  with  the  consolidated  financial  statements  and notes thereto
included in the Company's Annual Report  on Form 10-K/A (Amendment No. 1)  for
the year ended December 31, 1994.

In an institution and settlement of administrative proceedings dated  December
22, 1994 against Bankers Trust  (the Bankers Trust Order), the  Securities and
Exchange Commission (SEC) alleged that Bankers Trust misled the Company  about
the value of the Company's derivative positions by providing the Company  with
fair values that  were significantly different  from the values  determined by
Bankers  Trust's  computer  model  and  recorded  on Bankers Trust's financial
records,  which  difference  resulted  in  a significant understatement of the
magnitude of the Company's  fiscal year 1993 losses.   In March 1995,  the SEC
advised the Company that it believed that the Company should restate its  1993
consolidated financial statements.

The Company has restated  the 1993 year-end consolidated  financial statements
to reflect derivative  values based on  Bankers Trust's computer  model as set
forth in  the Bankers  Trust Order.   Such  restatement resulted  in a  $4,571
reduction  in  previously  reported   1993  consolidated  net  income   and  a
corresponding decrease in 1994 consolidated net loss.  This restatement, which
was reflected in the accompanying condensed consolidated financial statements,
reduced the previously reported net  loss for the nine months  ended September
30, 1994 by $4,222 or $.26 per share.

Interest rate swap and derivative transactions that did not qualify as  hedges
were recorded at their fair market value, which was the estimated amount  that
the  Company  would  receive  or  pay  to  terminate  the  transactions at the
reporting  date  as  determined  by  a financial institution's valuation model
based on the projected value of the transactions at maturity.

Certain prior year amounts in the consolidated financial statements have  been
reclassified to conform with the 1995 presentation.

PAGE
<PAGE>

Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for interim periods are  not necessarily indicative of results  for
the full year.


Note 3 - Trade Receivables

Trade receivables consist of the following:

                                        September 30, December 31, September 30,
                                             1995         1994         1994
                                          ---------    ---------    ---------
Trade receivables                         $ 146,271    $ 265,194    $ 162,440

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      49,869       67,395       36,155
                                          ---------    ---------    ---------
                                          $  96,402    $ 197,799    $ 126,285
                                          =========    =========    =========

Note 4 - Inventories

Inventories consist of the following:
                                        September 30, December 31, September 30,
                                             1995         1994         1994
                                          ---------    ---------    ---------
Finished goods                            $ 137,004    $  73,881    $ 142,732
Work-in-process                              14,224       15,623       14,889
Raw materials and supplies                   33,262       37,956       40,121
                                          ---------    ---------    ---------
                                          $ 184,490    $ 127,460    $ 197,742
                                          =========    =========    =========

Note 5 - Interest Expense

No  interest  was  capitalized  for  the  three  and  nine month periods ended
September 30, 1995 and 1994.


Note 6 - Net Income (Loss) Per Share

The weighted average number of shares of common stock and
equivalents outstanding used in computing net income (loss) per
share is as follows:

                                                       1995          1994
                                                    ----------    ----------
Three months ended September 30,                        16,272        16,107
                                                    ==========    ==========

Nine months ended September 30,                         16,197        16,138
                                                    ==========    ==========
PAGE
<PAGE>

Note 7 - Legal Matters

In July 1994, immediately following the Company's announcement of an inventory
misstatement at the Company's subsidiary Cleo, Inc.  (Cleo), which resulted in
an overstatement of  the Company's previously  reported 1993 consolidated  net
income, five purported class  actions were commenced by  certain stockholders.
These  suits  were  consolidated  and  a  Consolidated  Amended  Class  Action
Complaint against  the Company,  its Chairman,  President and  Chief Executive
Officer,  its  Chief  Financial  Officer  and  the  former President and Chief
Executive Officer  of Cleo  was filed  in October  1994 in  the United  States
District Court  for the  Southern District  of Ohio  (In Re  Gibson Securities
Litigation).  In December 1994 the  Court ruled that neither of the  two named
plaintiffs qualified  as a  class representative.   Plaintiffs  have filed  an
Amended  Complaint  naming  a  proposed  substitute class representative and a
motion to certify a  class, which the Company  opposes, is pending.   Like its
predecessors in this litigation, the most recent complaint alleges  violations
of the federal securities laws  and seeks unspecified damages for  an asserted
public disclosure of false information regarding the Company's earnings.   The
Company intends to defend the suit vigorously and has filed an Answer  denying
any wrongdoing  and a  Third Party  Complaint against  its former  auditor for
contribution against any judgment adverse to the Company.  The former  auditor
has counterclaimed  for fees  allegedly owed  in the  amount of  approximately
$655.

On April 10, 1995, two purported class action lawsuits were commenced  against
the Company, its Chairman, President and Chief Executive Officer and its Chief
Financial  Officer  in  the  United  States  District  Court  for the Southern
District of Ohio (Kurtz v. Gibson Greetings, Inc., et al. and Romine v. Gibson
Greetings, Inc.,  et al.).   The  Complaints allege  violations of the federal
securities  law  for  an  asserted  failure  to  disclose  allegedly  material
information regarding the Company's financial performance.  On August 1, 1995,
the  two  lawsuits  were  consolidated  and  captioned  In Re Gibson Greetings
Securities  Litigation  II.    On  August  9,  1995,  the  Plaintiffs  filed a
consolidated amended class  action complaint which  restated the basic  claims
which had been presented in the original complaints.  The Company has filed  a
motion to dismiss the consolidated amended complaint as not setting forth  any
claims recognized under the federal securities law or otherwise.  The  Company
has also opposed  the Plaintiff's motion  to certify a  class for purposes  of
class action treatment of the litigation.  Those matters remain pending.   The
Company intends to defend the action vigorously.

The litigation described in the two preceding paragraphs is in early stages of
proceedings.   Accordingly, the  Company presently  is unable  to predict  the
effect of the ultimate resolutions of these matters upon the Company's results
of operations and cash  flows; as of this  date, however, Management does  not
expect that such  resolutions would result  in a material  adverse effect upon
the Company's total  net worth, although  a substantially unfavorable  outcome
could be material to such net worth.

PAGE
<PAGE>

On  October  11,  1995,  the  Company  reached  a settlement with the SEC that
concluded the SEC's investigation as to whether the Company or certain  former
officers  engaged  in  conduct  in  violation  of  certain  provisions  of the
Securities Exchange Act of 1934 and the rules and regulations thereunder.  The
SEC found that Gibson's obligation to comply with the reporting and books  and
records provisions of the federal  securities laws relating to accounting  and
disclosure of certain of its  derivatives transactions was not excused  by the
fact  that  BT  Securities   fraudulently  misled  the  Company   about  these
derivatives.   Without admitting  or denying  the SEC's  findings, the Company
agreed to cease and desist from violating these provisions in the future.

On September 12,  1994, the Company  filed suit against  Bankers Trust Company
and its affiliate BT  Securities in the United  States District Court for  the
Southern District of Ohio  in connection with the  sale of derivatives to  the
Company.  The Company's claims against Bankers Trust were settled in November,
1994.  As part of the settlement, the Company paid Bankers Trust $6,180, which
included the reimbursement of approximately $3,344 of cash payments previously
made to  the Company  by Bankers  Trust and  recorded as  income in  1993.  In
return,  the  Company's  remaining   transactions  with  Bankers  Trust   were
terminated with no further liability to the Company.

In 1989, unfair labor  practice charges were filed  against the Company as  an
outgrowth  of  a  strike  at  its  Berea,  Kentucky facility.  Remedies sought
include  back  pay  from  August  8,  1989 and reinstatement of employment for
approximately 200  employees.   In February  1990, the  General Counsel of the
National Labor Relations Board (NLRB)  issued a complaint based on  certain of
the allegations of these charges (In the Matter of Gibson Greetings, Inc.  and
International Brotherhood  of Firemen  and Oilers,  AFL-CIO Cases  9-CA-26706,
27660, 26875).  On December 18, 1991, an Administrative Law Judge of the  NLRB
issued  a  recommended  order,  which  included  reinstatements  and  back pay
affecting approximately 160 strikers, based  on findings that the Company  had
violated certain provisions of  the National Labor Relations  Act.  On May  7,
1993,  the  NLRB  upheld  the  Administrative  Law  Judge's  decision  in some
respects,  and  enlarged  the  number  of  strikers  entitled  to  back pay to
approximately 240.  An appeal was filed in the United States Court of  Appeals
for the District of Columbia Circuit  and, on May 19, 1995, a  unanimous panel
of that Court reversed  the NLRB's finding.   The Court found that  the strike
was not  an unfair  labor practice  strike and  that a  significant number  of
strikers  had  been  permanently  replaced  and  thus  were  not  entitled  to
reinstatement or  back pay.   The  Court remanded  the case  to the NLRB for a
factual determination on the issue of permanency with respect to approximately
52 replacements hired after  June 29, 1989.   The Company did not  contest the
reinstatement of six employees terminated for alleged striker violence and the
Court ordered reinstatement of four  others in the same category.   Management
does not believe  that the outcome  of this matter  will result in  a material
adverse  effect  on  the  Company's  net  worth, total cash flows or operating
results.

In addition, the  Company is a  defendant in certain  other routine litigation
which is not expected to result in a material adverse effect on the  Company's
net worth, total cash flows or operating results.

PAGE
<PAGE>

Note 8 - Sale of Cleo, Inc.

On October  3, 1995  the Company  announced that  it had  signed a  definitive
agreement  to  sell  Cleo,  Inc.    (Cleo),  a  wholly-owned subsidiary of the
Company, to CSS Industries, Inc.  The agreement provides that the Company will
receive cash of $96,500,  a note due in  75 days of approximately  $20,000 and
$12,000 which will be held in escrow for certain post-closing adjustments  and
indemnification obligations.  In addition,  the Company will be released  from
approximately $14,000 of third-party debt which will be retained by Cleo under
its new owner.  It is anticipated that this transaction will result in a  loss
of $55,873, net of taxes of $26,885, which has been included in operations for
the nine months ended September 30, 1995.

The following is a summary of net assets and results of operations of Cleo  as
of September 30, 1995 and for the nine months then ended:

                Current assets               $  170,184
                Property and equipment           33,237
                Other assets, net                 1,116
                                             ----------
                        Total assets            204,537

                Current Liabilities              21,977
                Long-term debt, including
                  current portion                14,048
                                             ----------
                        Net assets           $  168,512
                                             ==========


                Revenues                     $   74,546
                                             ==========
                Loss before income taxes        (22,085)
                                             ==========
                Net loss                        (14,196)
                                             ==========


PAGE
<PAGE>

Part  I.,  Item  2.,  Management's  Discussion  and  Analysis  of  Results  of
Operations and Financial Condition

Results of Operations

Revenues in the third  quarter of 1995 decreased  5.7% to $144.3 million  from
the third quarter  in 1994.   Decreased sales by  the Card Division  and Cleo,
Inc.  (Cleo) were partially offset by higher international sales.  Returns and
allowances were 11.9% of sales for  the three months ended September 30,  1995
compared to  14.8% for  the same  period in  1994.   For the nine months ended
September 30, 1995,  revenues increased 1.5%  to $342.1 million  from the same
period in 1994  reflecting an increase  in retail sales  at The Paper  Factory
combined with increases in both domestic and international greeting card sales
and gift  wrap and  related products.   Returns  and allowances  were 15.6% of
sales for the nine months ended  September 30, 1995 compared to 17.4%  for the
comparable period in 1994.

Operating expenses, excluding  the anticipated loss  on sale of  Cleo, totaled
$140.2 million in the third quarter of 1995 representing a 8.5% decrease  from
the corresponding quarter  in 1994.   Cost of products  sold, as a  percent of
revenues, was 57.2% versus 56.5% for the third quarter of 1994.  The  increase
was primarily due to a change  in the product mix.  Selling,  distribution and
administrative expenses,  as a  percent of  revenues, decreased  to 40.0% from
43.6% primarily due  to cost reduction  programs implemented in  late 1994 and
early 1995 at the Card Division and Cleo.

Operating expenses, excluding  the anticipated loss  on sale of  Cleo, totaled
$328.9 million  for the  nine months  ended September  30, 1995 representing a
6.5% decrease from 1994.  Cost of products sold, as a percent of revenues, was
46.5%  versus  49.3%  in  1994  reflecting  higher sales at The Paper Factory.
Selling, distribution and administrative  expenses, as a percent  of revenues,
decreased to 49.6% from 55.1% reflecting lower selling and marketing  expenses
associated with domestic operations.

On October  3, 1995,  the Company  announced that  it had  signed a definitive
agreement to sell  Cleo, the Company's  wholly-owned gift wrap  subsidiary, to
CSS Industries, Inc.  It is anticipated that this transaction will result in a
loss of  $55.9 million,  net of  taxes of  $26.9 million,  which loss has been
included in operations for the nine months ended September 30, 1995.

For  the  three  months  ended  September  30,  1994,  the  Company recorded a
reduction  of  $2.3  million  in  the  loss  on  two  derivative  transactions
outstanding at September 30, 1994, which  did not qualify as hedges.   For the
nine months  ended September  30, 1994,  the Company  recorded a  net loss  on
derivative  transactions  which  did  not  qualify  as hedges of $13.2 million
consisting  of  a  $3.0  million  minimum  loss  to  be paid upon maturity, an
additional $10.3 million unrealized loss based on the fair market value of the
transactions on that  date and the  recognition of a  $0.1 million gain.   The
market value of derivative transactions outstanding at September 30, 1994  was
determined by  a financial  institution model  based on  the projected  future
value of the transactions at maturity.

Third quarter pretax loss of $81.9 million compared with pretax loss for  1994
of $0.4 million.  Pretax loss for the nine months ended September 30, 1995 was
$78.8 million compared with 1994 pretax loss of $34.0 million.

PAGE
<PAGE>

Net loss for the  third quarter of 1995  was $55.2 million compared  with 1994
net income of $0.4 million.  For the nine months ended September 30, 1995, net
loss was $54.3 million compared with 1994 net loss of $27.4 million.

Despite the positive impact on the  three and nine months ended September  30,
1995 of previously implemented cost cutting and other initiatives, the Company
continues to  face strong  competitive pressures  with regard  to pricing  and
other terms of sale.


Liquidity and Capital Resources

Cash  flows  from  operating  activities  for  the  first  nine months of 1995
provided $62.4 million in cash compared to $5.4 million for the same period in
1994.    The  increase  from  1994  reflected  increased  collection  of trade
receivable balances  outstanding at  year end  and positive  efforts to reduce
inventory  levels  at  Cleo.    In  addition,  the  decline  in  other current
liabilities and other liabilities reflects payments on 1994 sales  agreements.
Included in 1994 was a non-cash charge of $13.2 million related to  unrealized
losses on derivative transactions.

Cash used in investing activities  for plant and equipment purchases,  net, in
1995  was  $14.3  million  compared  to  $29.3  million  in  1994.     Capital
expenditures for 1995 are expected to be lower than those for 1994.

Cash used in financing activities for the nine months ended September 30, 1995
was $49.0 million compared to  cash provided by financing activities  of $15.3
million in  1994.   The increase  reflects the  repayment of higher short-term
borrowing levels  at December  31, 1994  compared to  December 31,  1993.  The
Company's current Revolving Credit  Facility expires April, 1996.   Management
is confident that the Company will be able to negotiate a new revolving credit
facility.

The Company has signed a definitive agreement to sell Cleo to CSS  Industries,
Inc. for  total consideration  of approximately  $128.5 million.   Closing  is
scheduled  for  November  15,  1995  and  is  subject  to  certain conditions,
including the receipt of consents of third parties, some of which have not yet
been obtained.  The immediate proceeds from  the sale of Cleo will be used  to
reduce short-term debt  and pre-pay the  Company's 9.33% Senior  Notes, if the
holders so elect, which is anticipated.

Management believes that its cash flow from operations and credit sources will
provide adequate funds,  both on a  short-term and on  a long-term basis,  for
currently  foreseeable  debt  payments,  lease  commitments and payments under
existing customer agreements,  as well as  for financing existing  operations,
currently  projected   capital  expenditures,   anticipated  long-term   sales
agreements consistent with industry trends and other contingencies.  (See Part
II.  Item 1.)

As previously announced,  the Company's Board  of Directors has  determined to
explore possible expressions  of interest in  the acquisition of  the Company.
The Company has engaged two investment  banking firms to work with it  in this
regard.

PAGE
<PAGE>

Part II. Other Information

Item 1. Legal Proceedings

The  information  presented  in  Note  7  of  Notes  to Condensed Consolidated
Financial Statement (Part I, Item 1) is incorporated by reference in  response
to this Item.

Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

Not applicable.

Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibit 27                        Financial Data Schedule.


b)  Reports on Form 8-K               The Company filed a Form 8-K with the
                                      Securities and Exchange Commission on
                                      July 6, 1995 (Date of Report: July 6,
                                      1995) attaching the Company's press
                                      release dated July 6, 1995 and
                                      reporting the resignation of two
                                      directors from the Company's Board.


PAGE
<PAGE>


                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act  of 1934, Gibson
Greetings, Inc. has duly caused this amended report to be signed on its behalf
by the undersigned thereunto duly authorized.


                                       GIBSON GREETINGS, INC.


Date: November 14, 1995                By:/s/ William L. Flaherty
                                          ------------------------
                                          William L. Flaherty
                                          Vice President-Finance
                                          Principal Financial
                                          and Accounting Officer



PAGE
<PAGE>


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<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               SEP-30-1995
<CASH>                                            1100
<SECURITIES>                                         0
<RECEIVABLES>                                    96402
<ALLOWANCES>                                     49869
<INVENTORY>                                     184490
<CURRENT-ASSETS>                                357855
<PP&E>                                          112916
<DEPRECIATION>                                   17279
<TOTAL-ASSETS>                                  576170
<CURRENT-LIABILITIES>                           260119
<BONDS>                                          52093
<COMMON>                                           166
                                0
                                          0
<OTHER-SE>                                      222552
<TOTAL-LIABILITY-AND-EQUITY>                    576170
<SALES>                                         342080
<TOTAL-REVENUES>                                342080
<CGS>                                           159208
<TOTAL-COSTS>                                   411683
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                  4009
<INTEREST-EXPENSE>                                9529
<INCOME-PRETAX>                                (78775)
<INCOME-TAX>                                   (24479)
<INCOME-CONTINUING>                            (54296)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (54296)
<EPS-PRIMARY>                                   (3.35)
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