GIBSON GREETINGS INC
10-Q, 1996-05-14
GREETING CARDS
Previous: ARROW FINANCIAL CORP, 10-Q, 1996-05-14
Next: FIRST OAK BANCSHARES, 10-Q, 1996-05-14



PAGE
<PAGE>
                              UNITED STATES

                   SECURITIES AND EXCHANGE COMMISSION

                         Washington, D.C.  20549


                                FORM 10-Q

[ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
        OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended March 31, 1996

         OR

[   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934


For the transition period from  _______ to _______

                   Commission File Number 0-11902


                         GIBSON GREETINGS, INC.


Incorporated under the laws                          IRS Employer
  of the State of Delaware                   Identification No. 52-1242761


                2100 Section Road, Cincinnati, Ohio 45237

                Telephone Number: Area Code 513-841-6600


Indicate  by  check  mark  whether  the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  of
1934 during  the preceding  12 months  (or for  such shorter  period that  the
registrant was required  to file such  reports), and (2)  has been subject  to
such filing requirements for the past 90 days.  Yes [X] No [ ]

Indicate the number of shares outstanding  of each of the issuer's classes  of
common stock, as of the latest practicable date:  16,091,029 shares of  common
stock, par value $.01, outstanding at May 3, 1996.

PAGE
<PAGE>
Part I., Item 1, Financial Statements
<TABLE>
                            GIBSON GREETINGS, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>

                                          March 31,   December 31,  March 31,
                                             1996         1995         1995
                                          ---------    ---------    ---------
<S>                                       <C>          <C>          <C>
ASSETS

CURRENT ASSETS:
  Cash and equivalents                    $  48,910    $  15,555    $      -
  Note receivable                                -        24,574           -
  Trade receivables, net                     32,469       46,620       59,219
  Inventories                                69,012       68,303      153,888
  Income taxes receivable                    10,309       10,698           -
  Prepaid expenses                            3,667        4,054        6,160
  Deferred income taxes                      41,597       45,011       47,509
                                          ---------    ---------    ---------
    Total current assets                    205,964      214,815      266,776

PLANT AND EQUIPMENT, net                     89,573       90,813      116,230

DEFERRED INCOME TAXES                        14,986       14,745        8,653

OTHER ASSETS, net                           100,004      105,454       99,213
                                          ---------    ---------    ---------
                                          $ 410,527    $ 425,827    $ 490,872
                                          =========    =========    =========
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Debt due within one year                $   9,896    $  28,894    $  22,750
  Accounts payable                            9,597        7,995       17,174
  Income taxes payable                           -            -         3,183
  Other current liabilities                  69,415       71,642       67,678
                                          ---------    ---------    ---------
    Total current liabilities                88,908      108,531      110,785

LONG-TERM DEBT                               46,275       46,533       61,718

SALES AGREEMENT PAYMENTS DUE
 AFTER ONE YEAR                              17,299       18,564       20,598

OTHER LIABILITIES                            22,224       21,957       20,585
                                          ---------    ---------    ---------
      Total liabilities                     174,706      195,585      213,686
                                          ---------    ---------    ---------

STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                   -            -            -
  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                       -            -            -
  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,585,130 shares issued at March 31,
   1996 and December 31, 1995, and
   16,579,530 shares at March 31, 1995          166          166          166
  Paid-in capital                            46,050       46,041       46,011
  Retained earnings                         197,385      191,793      238,553
  Foreign currency adjustment                (1,829)      (1,807)      (1,598)
                                          ---------    ---------    ---------
                                            241,772      236,193      283,132
  Less treasury stock, at cost,
   494,601, shares at March 31,
   1996 and December 31, 1995 and
   489,701 shares at March 31, 1995           5,951        5,951        5,946
                                          ---------    ---------    ---------
    Total stockholders' equity              235,821      230,242      277,186
                                          ---------    ---------    ---------
                                          $ 410,527    $ 425,827    $ 490,872
                                          =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
<TABLE>

                            GIBSON GREETINGS, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
               (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>

                                                         Three Months Ended
                                                             March 31,
                                                       ----------------------

                                                          1996         1995
                                                       ---------    ---------
<S>                                                    <C>          <C>
REVENUES                                               $  97,779    $ 100,287
                                                       ---------    ---------
COSTS AND EXPENSES:

  Operating expenses:

    Cost of products sold                                 34,338       39,168

    Selling, distribution and
     administrative expenses                              52,207       56,774
                                                       ---------    ---------
      Total operating expenses                            86,545       95,942
                                                       ---------    ---------
OPERATING INCOME                                          11,234        4,345
                                                       ---------    ---------
  Financing expenses:

    Interest expense                                       2,147        3,131
    Interest income                                         (658)         (86)
                                                       ---------    ---------
      Total financing expenses, net                        1,489        3,045
                                                       ---------    ---------
INCOME BEFORE INCOME TAXES                                 9,745        1,300

  Income taxes                                             4,149        1,029
                                                       ---------    ---------
NET INCOME                                             $   5,596    $     271
                                                       =========    =========

Net income per share                                   $    0.34    $     .02
                                                       =========    =========
Dividends per share                                    $      -     $      -
                                                       =========    =========

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

PAGE
<PAGE>
<TABLE>
                            GIBSON GREETINGS, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (Dollars in thousands)
                                 (Unaudited)
<CAPTION>
                                                         Three Months Ended
                                                             March 31,
                                                       ----------------------

                                                          1996         1995
                                                       ---------    ---------
<S>                                                    <C>          <C>
CASH FLOW FROM OPERATING ACTIVITIES:
  Net income                                            $  5,596    $     271
                                                       ---------    ---------
  Adjustments to reconcile net income to net
  cash provided by operating activities:
    Depreciation and write-down of display fixtures        5,482        5,865
    Loss on disposal of plant and equipment                  337        1,093
    Deferred income taxes                                  3,173          693
    Amortization of deferred costs and other
     other intangibles                                     6,295        5,652
    Change in assets and liabilities:
     Decrease in trade receivables, net                   14,151      138,580
     Increase in inventories                                (709)     (26,428)
     Decrease in income tax receivable                       389           -
     (Increase) decrease in prepaid expenses                 387         (441)
     Increase in other assets, net of amortization          (845)      (1,994)
     Increase (decrease) in accounts payable               1,602       (4,605)
     Decrease in income taxes payable                         -        (1,559)
     Decrease in other current liabilities                (2,227)     (19,312)
     Increase (decrease) in other liabilities               (998)         346
    All other, net                                            34         (358)
                                                       ---------    ---------
      Total adjustments                                   27,071       97,532
                                                       ---------    ---------
        Net cash provided by operating activities         32,667       97,803
                                                       ---------    ---------
CASH FLOW FROM INVESTING ACTIVITIES:
  Purchase of plant and equipment                         (4,722)      (4,026)
  Proceeds from sale of plant and equipment                   83           97
  Collection of note receivable                           24,574           -
                                                       ---------    ---------
        Net cash provided by (used in)
         investing activities                             19,935       (3,929)
                                                       ---------    ---------
CASH FLOW FROM FINANCING ACTIVITIES:
  Net decrease in short-term borrowings                  (18,998)     (94,450)
  Payments on long-term debt                                (258)      (1,437)
  Issuance of common stock                                     9           19
  Acquisition of common stock for treasury                    -            (6)
                                                       ---------    ---------
        Net cash used in financing activities            (19,247)     (95,874)
                                                       ---------    ---------
NET INCREASE (DECREASE) IN CASH AND EQUIVALENTS           33,355       (2,000)

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD               15,555        2,000
                                                       ---------    ---------
CASH AND EQUIVALENTS AT END OF PERIOD                  $  48,910    $      -
                                                       =========    =========

Supplemental disclosure of cash flow information
  Cash paid during the period for:
    Interest                                           $     203    $   1,856
    Income taxes                                             588        1,895

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

PAGE
<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                  Three Months Ended March 31, 1996 and 1995
                            (Amounts in thousands)
                                  (Unaudited)

Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the accounts  of Gibson  Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been eliminated in  consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in  accordance  with  Article  10-01  of  Regulation S-X of the Securities and
Exchange Commission and, as such,  do not include all information  required by
generally accepted  accounting principles.   However,  in the  opinion of  the
Company, these  financial statements  contain all  adjustments, consisting  of
only normal recurring adjustments,  necessary to present fairly  the financial
position as  of March  31, 1996,  December 31,  1995 and  March 31,  1995, the
results of its operations for the  three months ended March 31, 1996  and 1995
and its cash flows for  the three months ended March  31, 1996 and 1995.   The
accompanying  financial  statements  should  be  read  in conjunction with the
consolidated financial statements and notes thereto included in the  Company's
Annual Report on Form 10-K for the year ended December 31, 1995.

Certain prior year amounts in the consolidated financial statements have  been
reclassified to conform with the 1996 presentation.


Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for  interim periods are not necessarily  indicative of results for
the full year.


Note 3 - Trade Receivables

Trade receivables consist of the following:

                                          March 31,   December 31,  March 31,
                                             1996         1995         1995
                                          ---------    ---------    ---------
Trade receivables                         $  84,320    $ 105,898    $ 116,373

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      51,851       59,278       57,154
                                          ---------    ---------    ---------
                                          $  32,469    $  46,620    $  59,219
                                          =========    =========    =========


PAGE
<PAGE>
Note 4 - Inventories

Inventories consist of the following:

                                          March 31,   December 31,  March 31,
                                             1996         1995         1995
                                          ---------    ---------    ---------
Finished goods                            $  51,328    $  47,967    $  92,451
Work-in-process                              10,329       12,409       16,879
Raw materials and supplies                    7,355        7,927       44,558
                                          ---------    ---------    ---------
                                          $  69,012    $  68,303    $ 153,888
                                          =========    =========    =========


Note 5 - Interest Expense

No interest was capitalized for  the three-month periods ended March  31, 1996
and 1995.


Note 6 - Net Income Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income per share is as follows:


                                                       1996          1995
                                                    ----------    ----------
Three months ended March 31,                            16,285        16,090
                                                    ==========    ==========


Note 7 - Condensed Consolidated Statement of Operations - Pro Forma

                                                         Three Months Ended
                                                         March 31, 1995 (1)
                                                       ----------------------
     REVENUES                                                $  92,671
                                                             ---------
     COSTS AND EXPENSES:
       Operating expenses:
         Cost of products sold                                  32,943
         Selling, distribution and
          administrative expenses                               49,306
                                                             ---------
           Total operating expenses                             82,249
                                                             ---------
     OPERATING INCOME                                           10,422
                                                             ---------
       Financing expenses:
         Interest expense                                        2,339
         Interest income                                           (86)
                                                             ---------
           Total financing expenses, net                         2,253
                                                             ---------
PAGE
<PAGE>
     INCOME BEFORE INCOME TAXES                                  8,169

       Income taxes                                              3,587
                                                             ---------
     NET INCOME                                              $   4,582
                                                             =========

     Net income per share                                    $    0.28
                                                             =========

(1) The unaudited Condensed Consolidated  Statement of Operations - Pro  Forma
is based upon the Statement of Operations of the Company for the three  months
ended March 31, 1995  and gives effect to  the sale in November  1995 of Cleo,
Inc.  (Cleo), the  Company's wholly-owned gift wrap  subsidiary, as if it  had
occurred  as  of  January  1,  1995  after  giving  effect  to  the  pro forma
adjustments.    Pro  forma  adjustments  represent  management fee allocations
including legal, tax and administrative  expenses that are not expected  to be
eliminated,  reduction  in  interest  expense  as  a  result  of prepayment of
short-term  debt  with  sale  proceeds  and  additional commitment fees on the
unused portion of the revolving credit facility and an increase in income  tax
resulting from the income tax on reversal  of loss on sale of Cleo net  of pro
forma expenses.  Senior notes were assumed  not to be prepaid.  The pro  forma
financial  data  set  forth  above  does  not  purport  to  represent what the
Company's financial position or results of operations actually would have been
if the sale, in fact, occurred on the date referred to above.  This pro  forma
financial data should be read  in conjunction with the condensed  consolidated
financial  statements  and  notes  thereto  contained  herein,  as well as the
consolidated financial statements and notes thereto included in the  Company's
Annual Report on Form 10-K for the year ended December 31, 1995.


Note 8 - Legal Matters

In July 1994, immediately following the Company's announcement of an inventory
misstatement at  Cleo, which  resulted in  an overstatement  of the  Company's
previously reported 1993 consolidated net income, five purported class actions
were commenced by certain stockholders.   These suits were consolidated  and a
Consolidated  Amended  Class  Action  Complaint  against the Company, its then
Chairman, President and Chief  Executive Officer, its Chief  Financial Officer
and the  former President  and Chief  Executive Officer  of Cleo  was filed in
October 1994 in the United States District Court for the Southern District  of
Ohio (In Re Gibson Securities Litigation).   In December 1994 the Court  ruled
that neither of the two named plaintiffs qualified as a class  representative.
Plaintiffs  filed  an  Amended  Complaint  naming  a proposed substitute class
representative, and a motion to certify  a class which the Court also  denied.
Plaintiffs  have  sought  reconsideration  or,  in  the alternative, immediate
appeal of that ruling.   The most recent  complaint alleges violations of  the
federal securities laws and seeks  unspecified damages for an asserted  public
disclosure of false information regarding the Company's earnings.  The Company
intends to  defend the  suit vigorously  and has  filed an  Answer denying any
wrongdoing  and  a  Third  Party  Complaint  against  its  former  auditor for
contribution against any judgment adverse to the Company.  The case  currently
is scheduled to be tried in December 1996.

PAGE
<PAGE>
On April 10, 1995, two purported class action lawsuits were commenced  against
the Company, its then Chairman, President and Chief Executive Officer and  its
Chief Financial Officer in the  United States District Court for  the Southern
District of Ohio.  The Complaints alleged violations of the federal securities
law  for  an  asserted  failure  to  disclose  allegedly  material information
regarding the  Company's financial  performance.   On August  1, 1995, the two
lawsuits were  consolidated and  captioned In  Re Gibson  Greetings Securities
Litigation II.  On August 9, 1995, the plaintiffs filed a Consolidated Amended
Class  Action  Complaint  which  restated  the  basic  claims  which  had been
presented in the original  complaints.  The Court  has denied, at this  stage,
the Company's motion  to dismiss the  Consolidated Amended Complaint  and also
has  conditionally  denied  the  plaintiffs'  motion  to  certify  a class for
purposes  of  class  action  treatment  of  the  litigation.    The Court will
reconsider  the  class  action  certification  motion  at  the  conclusion  of
discovery.    The  Company  intends  to  defend  the action vigorously.  Trial
currently is scheduled for the Court's November 1996 term.

The  litigation  described  in  the  two  preceding paragraphs remain in early
stages  of  proceedings.    Accordingly,  the  Company  presently is unable to
predict  the  effect  of  the  ultimate  resolutions of these matters upon the
Company's results  of operations  and cash  flows; as  of this  date, however,
Management does not  expect that such  resolutions would result  in a material
adverse effect upon  the Company's total  net worth, although  a substantially
unfavorable outcome could be material to such net worth.

On March 6, 1996, two purported class actions were filed against the Company's
directors (as well  as certain former  directors) and the  Company in the  New
Castle County, Delaware Court of Chancery (Crandon Capital Partners v. Cooney,
et  al.  and  Weiss  v.  Lindberg,  et  al.).   The Complaints allege that the
individual defendants  breached their  fiduciary duties  to the  plaintiffs by
refusing to negotiate in response  to an acquisition proposal for  the Company
by  American  Greetings  Corporation.    The  Complaints  seek  to require the
directors to do a number  of things, including pursuing merger  or acquisition
discussions with  American Greetings  and others.   The  Complaints also  seek
unspecified  damages  against  those  directors.    On March 20, 1996, a third
action, Krim, et al. v. Pezzillo, et al., was filed in the same court.   While
it generally follows the allegations and demands of the other two  Complaints,
it  specifically  seeks  injunctive   relief  against  the  exercise   of  the
shareholder  rights  plan  that  has  been  a  part of the Company's corporate
governance for nearly ten  years.  While the  Company is a named  defendant in
all three actions, none of the  Complaints appears to seek any other  specific
relief  against  the  Company.    The  defendants  intend  to defend the suits
vigorously.

PAGE
<PAGE>
In 1989, unfair labor practice charges were filed against the  Company
as an outgrowth of a strike at its Berea, Kentucky facility.  Remedies  sought
included back  pay from  August 8,  1989 and  reinstatement of  employment for
approximately  200  employees  (In  the  Matter  of Gibson Greetings, Inc. and
International Brotherhood  of Firemen  and Oilers,  AFL-CIO Cases  9-CA-26706,
27660, 26875).  On May 19, 1995, a unanimous panel of the United States  Court
of Appeals for the District of Columbia Circuit found that the strike was  not
an unfair labor practice strike and that a significant number of strikers  had
been permanently replaced and thus were not entitled to reinstatement or  back
pay.  The Court remanded the case to the National Labor Relations Board for  a
factual determination on the issue of permanency with respect to approximately
52 replacements hired after June 29, 1989 and in early April, 1996, the  Board
directed further hearings on the matter.  Management does not believe that the
outcome  of  this  matter  will  result  in  a  material adverse effect on the
Company's net worth total cash flows or annual operating results.

In addition, the  Company is a  defendant in certain  other routine litigation
which is not expected to result in a material adverse effect on the  Company's
net worth, total cash flows or operating results.


PAGE
<PAGE>
Part  I.,  Item  2.,  Management's  Discussion  and  Analysis  of  Results  of
Operations and Financial Condition


Results of Operations

In mid-November 1995,  the Company sold  Cleo, Inc.   (Cleo), its wholly-owned
gift wrap subsidiary.   In addition  to gift wrap  and related products,  Cleo
manufactured  and  sold  Christmas  cards  and  Valentines.   Revenues of Cleo
included  in  the  condensed  consolidated  financial statements for the three
months ended March 31, 1995 were $7.6 million.  The results of operations  for
the three months ended March  31, 1995 included Cleo's results  of operations.
For comparative purposes, the discussion below presents results of  operations
for the  three months  ended March  31, 1995  on a  pro forma basis, excluding
Cleo, as well  as on an  historical basis.   See Note 7  of Notes to Condensed
Consolidated Financial Statements set forth in Item 1 for certain  comparative
pro forma data for the three months ended March 31, 1995.


Pro Forma Results of Operations -  Three Months Ended March 31, 1996  Compared
with Three Months Ended March 31, 1995

Revenues in the first quarter of 1996 increased 5.5% to $97.8 million from pro
forma  revenues  of  $92.7  million  in  the first quarter of 1995, reflecting
increased domestic and  international card sales  combined with growth  at The
Paper Factory of Wisconsin, Inc.  (The Paper Factory).  Returns and allowances
were 21.3% of sales for the three months ended March 31, 1996 compared to  pro
forma  returns  and  allowances  of  22.6%  for  the same period in 1995.  The
decrease  represents  the  combination  of  a  decrease in provision rates for
seasonal  and  everyday  returns  and  a  decrease in long-term sales contract
amortization due to fewer new sales contracts.

Total  operating  expenses  were  $86.5  million  in the first quarter of 1996
representing a 5.2%  increase from the  total pro forma  operating expenses in
the first quarter of 1995.  Cost  of products sold, as a percent of  revenues,
was 35.1% versus pro forma cost of  product sold, as a percent of revenues  of
35.5% for  the first  quarter of  1995.   The decrease  was primarily due to a
change in the product mix.  Selling, distribution and administrative expenses,
as a percent of revenues, increased to  53.4% in the first quarter of 1996  as
compared to 53.2% in the first  quarter of 1995, primarily due to  the accrual
of certain one-time contractual termination costs and related expenses for the
Company's  former  Chief  Executive  Officer.   Without this accrual, selling,
distribution and administrative expenses would have decreased as a  percentage
of revenues  due to  cost control  measures implemented  in early  1995.   The
Company continues  to face  strong competitive  pressures with  regard to both
price and terms of sale.

Interest expense, net,  reflected lower average  short-term borrowings in  the
first quarter of 1996 compared to the pro forma first quarter of 1995.

First  quarter  1996  pretax  income  of  $9.7 million compared with pro forma
pretax income for  1995 of $8.2  million.  The  effective income tax  rate was
42.6% for the first quarter of  1996 compared to a pro forma  effective income
tax rate of 43.9% for the first quarter of 1995.

PAGE
<PAGE>
Net income for the  first quarter of 1996  was $5.6 million compared  with pro
forma 1995 net income of $4.6 million.


Results of Operations - Three Months Ended March 31, 1996 Compared with  Three
Months Ended March 31, 1995

Revenues in the  first quarter of  1996 decreased 2.6%  to $97.6 million  from
revenues in the first quarter of 1995 reflecting the reduction of revenue as a
result  of  the  sale  of  Cleo  partially  offset  by  increased domestic and
international card sales combined with  growth at The Paper Factory.   Returns
and allowances were 21.3% of sales  for the three months ended March  31, 1996
compared to returns and allowances of 21.5% for the same period in 1995.

Total  operating  expenses  were  $86.5  million  in the first quarter of 1996
representing a 9.8%  decrease from the  total operating expenses  in the first
quarter of 1995.  Cost of products  sold, as a percent of revenues, was  35.1%
versus cost of product sold, as a percent of revenues, of 39.1% for the  first
quarter of 1995.   The decrease  was primarily due  to the sale  of Cleo which
resulted in a  change in the  Company's product mix  which is now  composed of
higher margin products.  Selling, distribution and administrative expenses, as
a percent of revenues, were 53.4% versus 56.6% primarily due to the  reduction
of  expenses  as  a  result  of  the  sale  of  Cleo and cost control measures
implemented in early 1995, partially offset by the accrual of certain one-time
contractual termination costs  and related expenses  for the Company's  former
Chief Executive  Officer.   The Company  continues to  face strong competitive
pressures with regard to both price and terms of sale.

Interest expense, net,  reflected lower average  short-term borrowings in  the
first quarter of 1996 compared to the first quarter of 1995.

First quarter 1996 pretax income  of $9.7 million compared with  pretax income
for 1995 of  $1.3 million.   The effective income  tax rate was  42.6% for the
first quarter of 1996  compared to an effective  income tax rate of  79.2% for
the first quarter of 1995.

Net income for the first quarter  of 1996 was $5.6 million compared  with 1995
net income of $.3 million.


Liquidity and Capital Resources

Cash  flow  from  operating  activities  for  the  first  three months of 1996
provided $32.7 million in cash compared  to $97.8 million for the same  period
in 1995.  The  decrease from 1995 reflected  a substantial reduction in  trade
receivables  outstanding  at  the  beginning  of  the  year as a result of the
disposition of Cleo.   Cleo historically  comprised the largest  percentage of
the  Company's  trade  receivables  at  the  beginning  of  the  year.     The
significantly lower  increase in  inventory levels  from the  prior year  also
reflects the  change from  the previously  necessary substantial  build up  of
inventory  for  Cleo's  Christmas  season.    The  decline  in  other  current
liabilities  reflects  payments  to  customers  under  contracts,  principally
negotiated in 1994 and 1995 and fewer new conracts in 1996.

PAGE
<PAGE>
Cash provided by  investing activities in  1996 was $19.9  million compared to
cash  used  in  investing  activities  of  $3.9  million  in  1995.    Capital
expenditures for the full  1996 fiscal year are  expected to be comparable  to
1995.

Cash used in financing  activities for the three  months ended March 31,  1996
was $19.2 million compared  to $95.9 million in  1995.  The decrease  reflects
the repayment of lower short-term borrowing levels outstanding at December 31,
1995 compared to December 31, 1994.

On April 26, 1996, the Company entered into a $40.0 million, 364-day revolving
bank credit line  that will be  utilized for working  capital purposes.   This
credit line replaces the agreement that expired on April 26, 1996.

Management believes that its cash flow from operations and credit sources will
provide adequate funds,  both on a  short-term and on  a long-term basis,  for
currently  foreseeable  debt  payments,  lease  commitments and payments under
existing customer agreements,  as well as  for financing existing  operations,
currently  projected   capital  expenditures,   anticipated  long-term   sales
agreements consistent with industry trends and other contingencies.  (See Note
8 of Notes to Condensed Consolidated Financial Statements)

With the sale of Cleo, the Company anticipates significantly lower  short-term
borrowing requirements in 1996 compared with the Company's historical  levels.
Capital expenditures for  1996 are expected  to be consistent  with historical
trends for the remaining operating units.  The note receivable outstanding  at
December 31, 1995 received in connection  with the sale of Cleo was  collected
on January 29,  1996 and short-term  debt at December  31, 1995 was  repaid by
mid-January utilizing cash flow from operations and proceeds from the sale  of
Cleo.

Except for the historical information contained herein, the matters  discussed
in  this  report  are  forward-looking  statements  which  involve  risks  and
uncertainties,   including   but   not   limited   to  economic,  competitive,
governmental  and  technological  factors  affecting the Company's operations,
markets, products, services and prices.


PAGE
<PAGE>
Part II. Other Information

Item 1. Legal Proceedings

The  information  presented  in  Note  8  of  Notes  to Condensed Consolidated
Financial  Statements  (Part  I.  Item  1.)  is  incorporated  by reference in
response to this Item.

Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

Not applicable.

Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibit 27              Financial Data Schedule (contained in EDGAR filing
                            only).


b)  Reports on Form 8-K     Form 8-K filed February 15, 1996 (Date of Report:
                            February 19, 1996) announcing the Company's
                            decision to remain independent and to seek a new
                            Chairman and Chief Executive Officer
                            (Items 5 and 7).


PAGE
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act of  1934, Gibson
Greetings, Inc. has  duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.

Date    May 14, 1996
                                       By:/s/ William L. Flaherty
                                          ------------------------
                                          William L. Flaherty
                                          Senior Vice President-Finance
                                          Principal Financial
                                          and Accounting Officer





PAGE
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                           48910
<SECURITIES>                                         0
<RECEIVABLES>                                    84320
<ALLOWANCES>                                     51851
<INVENTORY>                                      69012
<CURRENT-ASSETS>                                205964
<PP&E>                                          173504
<DEPRECIATION>                                   83931
<TOTAL-ASSETS>                                  410527
<CURRENT-LIABILITIES>                            88908
<BONDS>                                              0
<COMMON>                                           166
                                0
                                          0
<OTHER-SE>                                      235655
<TOTAL-LIABILITY-AND-EQUITY>                    410527
<SALES>                                          97779
<TOTAL-REVENUES>                                 97779
<CGS>                                            34338
<TOTAL-COSTS>                                    86545
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                2147
<INCOME-PRETAX>                                   9745
<INCOME-TAX>                                      4149
<INCOME-CONTINUING>                               5596
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      5596
<EPS-PRIMARY>                                      .34
<EPS-DILUTED>                                      .34
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission