GIBSON GREETINGS INC
10-K, 1996-03-29
GREETING CARDS
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                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.   20549

                                   FORM 10-K

[ X ]           ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF

                        THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1995

OR

[   ]           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                        OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                to

                         Commission File Number 0-11902

                             GIBSON GREETINGS, INC.



Incorporated under the laws                            IRS Employer
  of the State of Delaware                     Identification No. 52-1242761




                    2100 Section Road, Cincinnati, Ohio 45237
                    Telephone Number:  Area Code 513-841-6600



Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:
Common Stock, $.01 par value; Preferred Stock Purchase Rights

     Indicate by check mark whether  the registrant (1) has filed  all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  of
1934 during  the preceding  12 months  (or for  such shorter  period that  the
registrant was required  to file such  reports), and (2)  has been subject  to
such filing requirements for the past 90 days.  Yes X No

     Indicate by  check mark  if disclosure  of delinquent  filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the  best of  registrant's knowledge,  in definitive  proxy or  information
statements incorporated  by reference  in Part  III of  this Form  10-K or any
amendment to this Form 10-K.  [X]

     The aggregate market value  of the Common Stock,  $.01 par value, of  the
registrant held by non-affiliates of the  registrant as of March 15, 1996  was
approximately $242,790,000.

     Indicate the  number of  shares outstanding  of each  of the registrant's
classes of common stock, as of the latest practicable date:  16,090,529 shares
of Common Stock, $.01 par value, at March 15, 1996.

     Documents incorporated by reference:
        Portions of Gibson Greetings, Inc.'s Proxy Statement for the 1996
        Annual Meeting of Stockholders are incorporated by reference in
        Part II

PAGE
<PAGE>

                              PART I

Item 1.  Business

     Gibson   Greetings,   Inc.   and   its  wholly-owned  and  majority-owned
subsidiaries  (the  "Company")  operate  in  a  single industry segment -- the
design, manufacture and  sale of everyday  and seasonal greeting  cards, paper
partywares, gift wrap and accessories and related specialty products.

     In  mid-November  1995,  the  Company  sold  Cleo,  Inc.    ("Cleo"), its
wholly-owned  gift  wrap  subsidiary,  to  CSS  Industries, Inc.  ("CSS").  In
addition to gift wrap and  related products, Cleo manufactured and  sold boxed
Christmas cards and Valentines.  Net  sales by Cleo (in thousands of  dollars)
included in the consolidated financial statements for each of the three  years
ended December 31, 1995 were $151,931, $189,292 and $197,765, respectively.

     In  order  to  strengthen  the  Company's position in the rapidly-growing
party  area  of  the  industry,  the  Company  acquired  The  Paper Factory of
Wisconsin, Inc.  ("The  Paper Factory") in 1993.   The Paper Factory  operates
retail stores  located primarily  in manufacturers'  outlet shopping  centers.
Since the date of acquisition, The  Paper Factory has increased its number  of
stores from 104 to approximately 180.  During 1992, the Company formed  Gibson
de Mexico, S.A. de C.V., a Mexican corporation, which purchased the net assets
of  a  Mexican  manufacturer  and  marketer  of  greeting cards, to market the
Company's  products  primarily  in  Mexico.    In  view of the continuing poor
economic  conditions  and  devaluation  of  the  peso  in  Mexico, the Company
recorded a full reserve against  this subsidiary during the fourth  quarter of
1995.  During 1991, the Company formed Gibson Greetings International  Limited
("Gibson  International"),  a  Delaware  corporation.    Gibson  International
markets  the  Company's  products  through  both  independent and large retail
customers in the United Kingdom and other European countries.


Products

     The Company's major products are extensive lines of greeting cards  (both
everyday  and  seasonal).    Everyday  cards  are  categorized as conventional
greeting cards and  alternative market cards.   Seasonal cards  are devoted to
holiday seasons, which  include, in declining  order of net  sales, Christmas,
Valentine's  Day,   Mother's  Day,   Easter,  Father's   Day,  Graduation  and
Thanksgiving.  In 1995, approximately 62%  of net sales of cards were  derived
from everyday cards and approximately 38% from seasonal cards.  Cleo  produced
gift wrap and  gift wrap accessories  (including tissue and  kraft paper, gift
bags, tags,  ribbons, bows  and gift  trims) predominately  for the  Christmas
season.  A line of gift wrap and related accessories continues to be  produced
by  the  Company.    The  Company's  products  also  include paper partywares,
candles, calendars, gift items and  holiday decorations.  The following  table
sets forth, in thousands of dollars for the years indicated, the Company's net
sales attributable to each of the principal classes of the Company's products:

PAGE
<PAGE>
                          Years Ended December 31,
                     ----------------------------------
                       1995         1994         1993
                     --------     --------     --------
Greeting cards       $246,895     $243,313     $268,952
Gift wrap             172,893      202,439      192,862
Other products        120,357      102,290       84,351
                     --------     --------     --------
  Total net sales    $540,145     $548,042     $546,165
                     ========     ========     ========

     Many  of  the  Company's  products  incorporate  well-known   proprietary
characters.    Net  sales  associated  with  licensed properties accounted for
approximately  15%  of  overall  1995  net  sales.   Excluding Cleo, net sales
associated with licensed properties accounted for approximately 15% of overall
1995 net  sales.   The Company  believes it  benefits from  the publication of
cartoon  strips,  television  programming,  advertising  and other promotional
activities by the creators of such licensed characters.  The Company has  also
developed proprietary properties of its own.  See "Trademarks, Copyrights  and
Licenses."

     Approximately 4% of the Company's  revenues in 1995 were attributable  to
export  sales  and  royalty  income  from  foreign  sources.   Excluding Cleo,
approximately 5% of the Company's revenues in 1995 were attributable to export
sales and royalty income from foreign sources.


Sales and Marketing

     The  Company's  products  are  sold  in  more  than 25,000 retail outlets
worldwide.  Because of the  value consumers place on convenience,  the Company
continues to concentrate  its distribution through  one-stop-shopping outlets.
To  market  effectively  through  these  outlets,  the  Company  has developed
specific product programs  and new product  lines and introduced  new in-store
displays.  The Company's current products are primarily sold under the  Gibson
brand name and  are primarily distributed  to supermarkets, deep  discounters,
mass merchandisers, card and specialty shops and variety stores.  During 1995,
the Company's five  largest customers accounted  for approximately 24%  of the
Company's net sales and one customer, Wal-Mart Stores, Inc. accounted for more
than 10%  of the  Company's  net sales.   Excluding Cleo,  the Company's  five
largest  customers accounted for  approximately  32% of the Company's 1995 net
sales and only  one customer, Winn-Dixie Stores, accounted for more than 10% of
the Company's  net sales.

     The Company's  products are  usually stocked  in a  department where only
these products are displayed.  Product displays are expressly designed for the
presentation of greeting cards, gift wrap, paper partywares, candles and other
products.    The  Company  also  supplies  corrugated  displays  for  seasonal
specialties.  The Company's method of selling greeting cards requires frequent
and  attentive  merchandising  service  and  fast  delivery  of reorders.  The
Company employs a direct field sales  force that regularly visits most of  the
Company's customers, supported by  a larger, nationwide merchandising  service
force.

PAGE
<PAGE>

     In  order  to  properly  display  and  service  these products, a sizable
initial investment is made in  store display fixtures, sometimes totaling  300
linear  feet,  and  in  the  hiring  and  training  of service associates.  To
minimize costs  and disruption,  in the  short-term, caused  by the  loss of a
customer, the  Company has  entered into  longer term  contracts with  certain
retailers,  consistent  with  general  industry  practice.    These  contracts
generally have terms ranging from three to six years, and sometimes specify  a
minimum  sales  volume  commitment.    Some  of  the advantages to the Company
include:  less  disruption to its  distribution channels; the  ability to plan
product offerings  into the  future; and  establishment of  a reliable service
network to  ensure the  best product  display and  salability.   In certain of
these  contracts,  negotiated  cash  payments  or  credits  constitute advance
discounts against future sales.  These payments are capitalized and  amortized
over the initial term of the contract.  In the event of contract default by  a
retailer, such as bankruptcy or liquidation, a contract may be deemed impaired
and  unamortized  amounts  may  be  charged  against  operations   immediately
following the default.   Use of these contracts  has expanded in recent  years
within the industry and the Company  currently has contracts with a number  of
customers including three of its top five customers.

     It is characteristic of the  Company's business and of the  industry that
accounts receivable for seasonal  merchandise are carried for  relatively long
periods, typically as  long as six  months.  Consistent  with general industry
practice, the Company allows customers  to return for credit certain  seasonal
greeting cards.


Design and Production

     Most of the Company's products are designed, printed and finished at  its
Cincinnati,  Ohio  facility  and  then  sent  to  its  facilities  in Berea or
Covington, Kentucky for shipment directly to retail stores.  The Company  also
purchases for resale certain finished and semi-finished products, such as gift
items, from both domestic and foreign sources.

     The  Company  maintains  a  full-time  staff  of  artists,  writers,  art
directors  and  creative  planners  who  design  a  majority  of the Company's
products.    Design  of  everyday  products  begins approximately 12 months in
advance of shipment.   The Company's  seasonal greeting cards  and other items
are  designed  and  printed  over  longer  periods  than  the  everyday cards.
Designing seasonal products begins approximately 18 months before the  holiday
date.  Seasonal designs go into production about 12 months before the  holiday
date.

     Production of the Company's products increases throughout the year  until
late September.  Because a substantial portion of the Company's shipments  are
typically concentrated in the latter half of the year, the Company normally is
required to carry large inventories.

     The Company believes  that adequate quantities  of raw materials  used in
its business are and will continue to be available from many suppliers.  Paper
and other raw  materials are the  most significant component  of the Company's
product cost structure.

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Competition

     The greeting card industry is highly competitive.  Based upon its general
knowledge of the industry and  the limited public information available  about
its competitors,  the Company  believes it  is the  third largest  producer of
greeting cards in the United States.  The Company's principal competitors  are
Hallmark Cards, Inc. and American Greetings Corporation, which are predominant
in the industry.  Certain of the Company's competitors have greater  financial
and other resources than the Company.

     The Company believes that the principal areas of competition with respect
to its products are quality, design,  service to the retail outlet, price  and
terms, which may  include payments and  other concessions to  retail customers
under long-term agreements, and that it is competitive in all of these  areas.
See "Sales and Marketing."


Trademarks, Copyrights and Licenses

     The Company currently has approximately 40 registrations of trademarks in
the United  States and  an equal  number in  foreign countries.   Although the
Company does not  generally register its  creative artwork and  editorial text
with the U.S.  Copyright  Office, it does obtain certain  copyright protection
by printing notice of a claim of  copyright on its products.  The Company  has
rights under various license agreements to incorporate well-known  proprietary
characters into its  products.  These  licenses, most of  which are exclusive,
are  generally  for  terms  of  one  to  four years and are subject to certain
renewal options.  There can be no  assurance that the Company will be able  to
renew license  agreements as  to any  particular proprietary  character.   The
Company  believes  that  its  business  is  not  dependent upon any individual
trademark, copyright or license.


Employees

     As of December 31, 1995, the Company employed approximately 4,300 persons
on a  full-time basis.   In  addition, as  of December  31, 1995,  the Company
employed approximately  5,300 persons  on a  part-time basis.   Because of the
seasonality of the Company's sales, the number of the Company's production and
warehousing employees varies during the  year, normally reaching a peak  level
in September.  Approximately 200 hourly employees currently on the payroll  at
the  Company's  Berea,  Kentucky  facility  are  represented  by a local union
affiliated with  the International  Brotherhood of  Firemen and  Oilers Union.
Unfair labor practice charges were  filed against the Company as  an outgrowth
of a strike at the Berea facility in 1989.  See "Legal Proceedings."


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<PAGE>

Environmental Issues

     The Company,  over the  past decade,  has taken  a proactive  approach to
environmental concerns.   In early 1990,  the Gibson Card  Division (the "Card
Division") converted its card  and related products production  to water-based
inks.    Previously,  the  Card  Division  had  its  Cincinnati-produced waste
solvents incinerated.  All but  one underground storage tank on  Company owned
and  leased  premises  were  removed  in  or  before  1988.  In 1990, the last
underground  storage  tank,  which  had  contained isopropyl alcohol, was also
removed in  accordance with  governmental closure  regulations.  The Company's
policy is to consult with professional firms for environmental  audits  before
entering  into  potential long-term real estate transactions.    Historically,
expenditures associated with  managing and  limiting  pollution  or  hazardous
substances, as  well  as  expenditures to  remediate  previously  contaminated
sites, have  not  been  material  to the  Company's financial statements.  The
Company is aware of one contingent environmental liability as discussed below:

Kirk Heathcott Site - Dyer County, Tennessee

     In December 1993, the Company was advised by the Tennessee Department  of
Environment and  Conservation that  Cleo had  been identified  by the State of
Tennessee  as  a  potentially  liable  party  for  reimbursement  of Superfund
expenditures  made  by  the  State  for  site  identification,  investigation,
containment  and  clean-up,  including  monitoring and maintenance activities.
The Company has  ascertained that the  State's claim is  based on the  alleged
disposal of certain  waste solvents by  a third party  at the site  during the
period 1972-1977.  The State issued  an Order to Cleo and three  other parties
dated February 6, 1996 requiring the respondents to investigate the extent  of
contamination and to remediate the property.  The State has indicated that  it
may revise the Order  to substitute the Company  for Cleo.  Such  substitution
will not affect the Company's exposure in this matter because Gibson agreed to
indemnify  Cleo  against  this  liability  under  the  terms  of the agreement
pursuant to which Cleo was sold to CSS.

     Based  on  an informal  estimate  provided  by  State  authorities and on
currently  available  information  concerning  the  size  and condition of the
property, management  does not  believe that  the outcome  of this matter will
result in a  material adverse effect  on the Company's  total net worth,  cash
flows  or  operating  results.    The  Company  has  identified  two insurance
companies that issued policies to a predecessor company during the  applicable
time period.   These  companies have  been notified  of the  occurrence.   The
Company believes that this insurance may provide coverage for Cleo's potential
liability at this  site.  The  insurance companies have  neither confirmed nor
denied the coverage at this time.


PAGE
<PAGE>

Item 2. Properties

     The  following  is  a  summary  of the Company's principal manufacturing,
distribution and administrative facilities:


                                                                Approximate
                                                                Floor Space
Location                 Principal Use                            (Sq Ft)
- --------------------      -------------------------------------  -----------
Cincinnati, Ohio         Corporate headquarters, manufacturing
                            and administration                     593,700

Berea, Kentucky          Manufacturing and distribution            597,100

Mexico City, Mexico      Manufacturing and distribution             25,900

Telford, England         Manufacturing, distribution and
                            administration                          58,800

Covington, Kentucky      Manufacturing and distribution            293,000

Florence, Kentucky       Manufacturing and distribution            110,700

Neenah, Wisconsin        Distribution                               50,000
                                                                 ---------
                                Total                            1,729,200
                                                                 =========

     The  first  two  facilities  listed  above  are currently leased under an
amended agreement for a term expiring in  2013.  The Company has the right  to
renew the lease for one additional period of ten years.  The Company also  has
an option to purchase these facilities in 2005 (and again in 2010) at the fair
market  value  of  the  properties  at  the  date of exercise.  For accounting
purposes, this lease has been treated as a capital lease.  See Notes 6 and  11
of Notes to Consolidated Financial Statements set forth in Item 8 below.

     The   Telford,   England   and   Covington,  Kentucky  manufacturing  and
distribution facilities  are owned  by the  Company.   The Covington, Kentucky
facility has been financed principally through tax-exempt debt and is  pledged
to secure the  repayment of such  debt.  See  Note 6 of  Notes to Consolidated
Financial Statements set forth in Item 8 below.

     The Florence, Kentucky facility, the Mexico City, Mexico facility and the
distribution  facility  at  Neenah,  Wisconsin  are  leased.  The Company also
leases  sales  offices,  other  manufacturing, distribution and administrative
facilities and, on a temporary  basis, uses public warehouse space  in various
locations  throughout   the  United   States.     The  Paper   Factory  leases
approximately 180 stores  averaging approximately 3,000  to 4,000 square  feet
per store.   Certain  of these  leases contain  contingent payments based upon
individual store  sales.   Leases for  all such  facilities expire  at various
dates through 2005.

     The Company  believes that  its facilities  are adequate  for its present
needs  and  that  its  properties,  including  machinery  and  equipment,  are
generally in good condition, well  maintained and suitable for their  intended
uses.
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<PAGE>

Item 3.  Legal Proceedings

     In  July  1994,  immediately  following  the Company's announcement of an
inventory misstatement  at Cleo,  which resulted  in an  overstatement of  the
Company's previously  reported 1993  consolidated net  income, five  purported
class  actions  were  commenced  by  certain  stockholders.   These suits were
consolidated and  a Consolidated  Amended Class  Action Complaint  against the
Company, its then Chairman, President  and Chief Executive Officer, its  Chief
Financial Officer and the former President and Chief Executive Officer of Cleo
was filed in October 1994 in the United States District Court for the Southern
District of Ohio (In Re Gibson  Securities Litigation).  In December 1994  the
Court ruled  that neither  of the  two named  plaintiffs qualified  as a class
representative.  Plaintiffs have filed an Amended Complaint naming a  proposed
substitute class representative,  and a motion  to certify a  class, which the
Company opposes, is  pending.  Like  its predecessors in  this litigation, the
most recent complaint  alleges violations of  the federal securities  laws and
seeks  unspecified  damages  for  an  asserted  public  disclosure  of   false
information regarding the Company's earnings.   The Company intends to  defend
the suit vigorously and has filed an Answer denying any wrongdoing and a Third
Party  Complaint  against  its  former  auditor  for  contribution against any
judgment adverse to the Company.

     On April  10, 1995,  two purported  class action  lawsuits were commenced
against the Company, its then Chairman, President and Chief Executive  Officer
and its Chief Financial  Officer in the United  States District Court for  the
Southern District of Ohio.   The Complaints alleged violations of  the federal
securities  law  for  an  asserted  failure  to  disclose  allegedly  material
information regarding the Company's financial performance.  On August 1, 1995,
the  two  lawsuits  were  consolidated  and  captioned  In Re Gibson Greetings
Securities  Litigation  II.    On  August  9,  1995,  the  plaintiffs  filed a
Consolidated Amended Class  Action Complaint which  restated the basic  claims
which had been presented in the original complaints.  The Court has denied, at
this stage, the Company's motion to dismiss the Consolidated Amended Complaint
and also has  conditionally denied the  plaintiffs' motion to  certify a class
for purposes  of class  action treatment  of the  litigation.   The Court will
reconsider  the  class  action  certification  motion  at  the  conclusion  of
discovery.  The Company intends to defend the action vigorously.

     The litigation  described in  the two  preceding paragraphs  is in  early
stages  of  proceedings.    Accordingly,  the  Company  presently is unable to
predict  the  effect  of  the  ultimate  resolutions of these matters upon the
Company's results  of operations  and cash  flows; as  of this  date, however,
Management does not  expect that such  resolutions would result  in a material
adverse effect upon  the Company's total  net worth, although  a substantially
unfavorable outcome could be material to such net worth.

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<PAGE>

     On March  6, 1996,  two purported  class actions  were filed  against the
Company's directors (as well as  certain former directors) and the  Company in
the New Castle County, Delaware Court of Chancery (Crandon Capital Partners v.
Cooney, et al. and Weiss v. Lindberg, et al.).  The Complaints allege that the
individual defendants  breached their  fiduciary duties  to the  plaintiffs by
refusing to negotiate in response  to an acquisition proposal for  the Company
by  American  Greetings  Corporation.    The  Complaints  seek  to require the
directors to do a number  of things, including pursuing merger  or acquisition
discussions with  American Greetings  and others.   The  Complaints also  seek
unspecified  damages  against  those  directors.    On March 20, 1996, a third
action, Krim, et al. v. Pezzillo, et al., was filed in the  same court.  While
it generally follows the allegations and demands of the other two  Complaints,
it specifically seeks injunctive relief against the exercise of the shareholder
rights plan that  has been a  part of the  Company's corporate governance  for
nearly  ten  years.    While  the  Company  is  a named defendant in all three
actions,  none of the Complaints appears  to seek  any other  specific  relief
against the Company.  The defendants intend to defend the suits vigorously.

     In 1989, unfair labor practice charges were filed against the Company  as
an outgrowth of  a strike at  its Berea, Kentucky  facility.  Remedies  sought
included back  pay from  August 8,  1989 and  reinstatement of  employment for
approximately  200  employees  (In  the  Matter  of Gibson Greetings, Inc. and
International Brotherhood  of Firemen  and Oilers,  AFL-CIO Cases  9-CA-26706,
27660, 26875).  On May 19, 1995, a unanimous panel of the United States  Court
of Appeals for the District of Columbia Circuit found that the strike was  not
an unfair labor practice strike and that a significant number of strikers  had
been permanently replaced and thus were not entitled to reinstatement or  back
pay.  The Court remanded the case to the National Labor Relations Board for  a
factual determination on the issue of permanency with respect to approximately
52 replacements hired after June 29,  1989.  Management does not believe  that
the outcome of  this matter will  result in a  material adverse effect  on the
Company's net worth, total cash flows or operating results.

     In  addition,  the  Company  is  a  defendant  in  certain  other routine
litigation which is not expected to result in a material adverse effect on the
Company's net worth, total cash flows or operating results.


Item 4.  Submission of Matters to a Vote of Security Holders

     Not applicable.

Executive Officers of the Registrant

     See Item 10.  Directors and Executive Officers of the Registrant.

PAGE
<PAGE>
                              PART II

Item 5. Market for the Registrant's Common Stock and Related  Stockholder
Matters

     The  Company's  debt  agreements  contain  certain  covenants   including
limitations on  dividends based  on a  formula related  to net  income (loss),
stock  sales  and  certain  restricted  investments.    At  December 31, 1995,
primarily as a result of the loss on the sale of Cleo (see Note 13 of Notes to
Consolidated Financial Statements set forth  in Item 8, below), there  were no
unrestricted  retained   earnings  available   for  dividends.     There  were
approximately  11,000  beneficial  owners  of  the  Company's  common stock on
February 29, 1996.

<TABLE>
<CAPTION>
                      First      Second       Third      Fourth
                     Quarter     Quarter     Quarter     Quarter       Year
                     --------    --------    --------    --------    --------
<S>                  <C>         <C>         <C>         <C>         <C>
1995
- -------------------
Dividends per share     $  -        $  -        $  -        $  -        $  -
 Market price of
   common stock (1):
        Low             8 1/16      9 3/8      12 1/2      13 1/4       8 1/16
        High           15 3/32     14 1/8      15 1/2      16          16

1994
- -------------------
Dividends per share
 Market price of        $0.10       $0.10       $0.10       $0.10       $0.40
   common stock (1):
        Low            20 7/8      15 5/8      13 3/8      12 3/4      12 3/4
        High           23 5/8      21 5/8      17          16 1/8      23 5/8

</TABLE>

[FN]
        (1)  Per share prices are based on the closing price as quoted
             in the Nasdaq National Market.

PAGE
<PAGE>

Item 6.  Selected Financial Data

     The following summaries set forth selected financial data for the Company
for each of the  five years in the  period ended December 31,  1995.  Selected
financial data should be read  in conjunction with the Consolidated  Financial
Statements set forth in Item 8 below.

<TABLE>
<CAPTION>

Statement of Operations Data
(Dollars and shares in thousands except per share amounts)


                                    Years Ended December 31,
                    --------------------------------------------------------
                      1995         1994        1993(1)      1992        1991
                    --------     --------     --------    --------    --------
<S>                 <C>          <C>          <C>         <C>         <C>
Revenues:
 Net sales          $540,145     $548,042     $546,165    $484,118    $522,166
 Royalty income          676          753          761       1,705       2,148
                    --------     --------     --------    --------    --------
  Total revenues     540,821      548,795      546,926     485,823     524,314
                    --------     --------     --------    --------    --------
 Cost of products
  sold               268,702      310,039      277,109     247,340     252,217
 Selling,
  distribution and
  administrative
  expenses           239,922      276,147      227,863     218,642     194,872
 Loss on sale of
  Cleo, Inc.          83,012           -            -           -           -
                    --------     --------     --------    --------    --------
 Operating income
  (loss)             (50,815)     (37,391)      41,954      19,841      77,225
 Interest expense     13,178       10,599        7,737       7,803       9,380
 Interest income        (915)        (765)        (949)     (1,023)       (342)
 (Gain) loss on
  derivative
  transactions/
  settlement, net         -        (1,641)       5,689          -           -
                    --------     --------     --------    --------    --------
 Income (loss) before
  income taxes and
  cumulative effect
  of accounting
  changes            (63,078)     (45,584)      29,477      13,061      68,187
 Income taxes        (16,589)     (16,981)      14,209       5,076      26,303
                    --------     --------     --------    --------    --------
 Income (loss) before
  cumulative effect
  of accounting
  changes            (46,489)     (28,603)      15,268       7,985      41,884
 Cumulative effect
  of accounting
  changes                 -            -            -       (1,449)         -
                    --------     --------     --------    --------    --------
 Net income (loss)  $(46,489)    $(28,603)    $ 15,268    $  6,536    $ 41,884
                    ========     ========     ========    ========    ========
 Income (loss)
  per share
  before cumulative
  effect of
  accounting
  changes           $  (2.86)    $  (1.77)    $   0.95    $   0.50    $   2.61
                    ========     ========     ========    ========    ========
 Net income (loss)
  per share         $  (2.86)    $  (1.77)    $   0.95    $   0.41    $   2.61
                    ========     ========     ========    ========    ========
 Dividends
  per share         $     -      $   0.40     $   0.40    $   0.39    $   0.36
                    ========     ========     ========    ========    ========
 Average common
  shares and
  equivalents         16,243       16,130       16,103      16,104      16,039
                    ========     ========     ========    ========    ========
</TABLE>
<TABLE>
<CAPTION>
Other Financial Data
(Dollars in thousands except per share amounts)

                                          December 31,
                    --------------------------------------------------------
                      1995         1994         1993        1992        1991
                    --------     --------     --------    --------    --------
<S>                 <C>          <C>          <C>         <C>         <C>
Working capital     $106,284     $151,128     $209,209    $224,261    $215,011
Plant and
 equipment, net       90,813      119,491      116,900     112,712     110,769
Total assets         425,827      612,195      572,459     501,104     544,261
Debt due within
 one year (2)         28,894      117,114       66,187      31,911      71,208
Long-term debt        46,533       63,233       74,365      70,175      71,079
Stockholders'
 equity              230,242      277,500      313,097     303,341     300,743

Book value per share   14.31        17.24        19.50       18.92       18.86
Capital
 expenditures         19,872       35,396       31,049      30,970      31,736

</TABLE>

[FN]

     (1) The full year results for 1993 have been restated to correct the Cleo
inventory  overstatement  and  to  record  unrealized net losses on derivative
transactions (Refer to Note 1 of Notes to Consolidated Financial Statements in
Item 8 below).   The Cleo  inventory restatement reduced  income before income
taxes for 1993 by $8,806.  The derivatives' net impact on income before income
taxes was  a reduction  of $5,689  for 1993.   The  aggregate effect  of these
changes was  to reduce  net income  by $10,584,  and to  reduce net income per
share by $.66.

     (2) Includes  the current  portion of  long-term debt  which consisted of
$9,894 in 1995, $11,164 in 1994, $3,917  in 1993, $1,811 in 1992, and $708  in
1991.
PAGE
<PAGE>

Item 7. Management's Discussion  and Analysis of Financial  Condition and
        Results of Operations


Results of Operations

     In mid-November 1995, the Company  sold Cleo, its wholly-owned gift  wrap
subsidiary.  In addition to gift wrap and related products, Cleo  manufactured
and sold Christmas cards  and Valentines.  Net  sales by Cleo included  in the
consolidated financial statements for each  of the three years ended  December
31, 1995 were $151.9 million, $189.3 million and $197.8 million, respectively.
The  results  of  operations  for  1995  included Cleo's results of operations
through the date  of sale and  reflect the loss  on the sale  of Cleo of $54.5
million, net of tax benefit of  $28.5 million.  For comparative purposes,  the
discussion below presents  results of operations  for the year  ended December
31, 1995 on  a pro forma  basis, excluding Cleo,  as well as  on an historical
basis.  See Note 14 of Notes to Consolidated Financial Statements set forth in
Item 8, below, for certain comparative pro forma and historical data for  1995
and 1994.

     As announced on July 1,  1994, the Company determined that  the inventory
of Cleo had  been overstated, resulting  in an overstatement  of the Company's
previously  reported  1993  consolidated  net  income.    As  a result of this
overstatement, as well as the accrual  of an unrealized market value net  loss
on certain  derivative transactions  which did  not qualify  as hedges, it was
necessary for  the Company  to amend  and restate  its consolidated  financial
statements for the third quarter ended September 30, 1993, the fourth  quarter
ended December 31, 1993, the twelve months ended December 31, 1993 and for the
first quarter ended  March 31, 1994.   The adjustments  made are described  in
Note 1  of Notes  to Consolidated  Financial Statements  set forth  in Item 8,
below, and should be reviewed in conjunction with the discussions of  "Results
of Operations" and "Liquidity and Capital Resources" presented below.

     Pro Forma Results of Operations  - Year Ended December 31,  1995 Compared
With Year Ended December 31, 1994

     Pro forma revenues increased 8.2% to $388.9 million compared to pro forma
revenues of $359.4 million  in 1994.  The  increase in pro forma  revenues was
largely attributable to  increased revenues at  the Card Division,  reflecting
increased average prices partially offset  by a modest decline in  units sold.
Additionally, revenues at The Paper Factory and Gibson International increased
in  1995.    Consistent  with  general  industry  practice, the Company allows
customers to return for credit  certain seasonal and everyday greeting  cards.
Also, consistent with general industry  practice, and where deemed prudent  to
secure  substantial  long-term  volume  commitments,  the  Company enters into
long-term  sales  contracts  with  certain  retailers,  some  of which include
advance  payments.     Pro  forma  returns  and  allowances were 18.2% in 1995
compared to  22.7% in  1994.   The  decrease in  1995 reflects  a decrease  in
customer  allowances,  seasonal  and  everyday  returns  and  long-term  sales
contract amortization.  In 1994,  $6.3 million of unamortized  long-term sales
contracts were charged to returns and allowances as a result of the bankruptcy
of F&M Distributors ("F&M").  There were no similar charges incurred in  1995.
Pro forma royalty income of $.7 million was comparable to 1994.

PAGE
<PAGE>

     Total pro forma operating expenses were $350.4 million or 90.1% of  total
pro forma revenues in  1995 compared to $371.2  or 103.3% in 1994.   Pro forma
cost of products sold was 38.2%  of total pro forma revenues in  1995 compared
to  41.6%  in  1994.    The  decrease  in 1995 compared to 1994 reflects lower
average  unit  cost.    Paper  price  increases  have been offset to date by a
combination  of  supply  commitments,  increased  product  selling  prices and
improved productivity.   Pro  forma selling,  distribution and  administrative
expenses were 51.9% of total revenues in 1995 compared to 61.7% in 1994.   The
decrease  in  1995  pro  forma  expenses,  as  a percentage of total pro forma
revenues,  reflected  the  positive  results  from  the implementation of cost
cutting measures  and other  initiatives at  the end  of 1994.   Decreases are
reflected in lower selling and marketing costs ($15.2 million), transportation
costs ($1.7 million), and shipping costs  ($.9 million) as well as a  decrease
in bad debts expense of $6.0 million.  Additionally, the pro forma expenses in
1994 include the write-off  of trade receivables and  fixtures due to the  F&M
bankruptcy as well as workforce reduction costs at the Card Division  totaling
$11.6  million.    There  were  no  similar  charges  in 1995.  In view of the
continuing poor economic conditions and devaluation of the peso in Mexico, the
Company recorded a full reserve  against its Mexican subsidiary totaling  $2.0
million during the fourth quarter of 1995.

     Pro forma financing and derivative transaction expenses were $8.6 million
in 1995 compared to $4.8 million in 1994.  Included in 1994 pro forma expenses
was a derivative gain of $1.6 million.

     Pro forma income before income  taxes was $29.9 million in  1995 compared
to a pro  forma loss of  $16.6 million in  1994 while the  pro forma effective
income tax rate for 1995 was 45.5% compared to 41.7% in 1994.  See Notes 1 and
7 of Notes to Consolidated Financial Statements set forth in Item 8, below.

     Pro forma net income  was $16.3 million in  1995 compared to a  pro forma
net loss of $9.7 million in 1994.

     The Company attempts to minimize  the impact of inflation by  controlling
its cost of raw materials, labor and other expenses, and pricing its  products
in light of general economic conditions.


PAGE
<PAGE>

     Results of Operations - Year  Ended December 31, 1995 Compared  With Year
Ended December 31, 1994

     Revenues decreased 1.5% to $540.8  million compared to $548.8 million  in
1994.    The  decrease  was  principally  attributable  to  Cleo's  results of
operations through November 14, 1995 partially offset by increases in revenues
at the Card Division, The Paper Factory and Gibson International.  Returns and
allowances were 14.4% in 1995 compared to 17.3% in 1994.  The decline reflects
a decrease in customer allowances, seasonal and everyday returns and long-term
sales contract amortization.   In 1994  $6.3 million of  unamortized long-term
sales contracts  were charged  to returns  and allowances  as a  result of the
bankruptcy of F&M.  There were no similar charges incurred in 1995.

     Total operating expenses were $591.6 million or 109.4% of total  revenues
in  1995  compared  to  $586.2  million  or  106.8%  in 1994.  Total operating
expenses for 1995 include the pretax loss on the sale of Cleo of $83.0 million
($54.5 million net of tax benefit).  Cost of products sold was 49.7% of  total
revenues in 1995 compared to 56.5% in 1994.  The decrease in 1995 compared  to
1994 was  primarily due  to a  one-time charge  in 1994  of approximately $8.0
million as a result of extensive  review of inventory at Cleo.   Additionally,
the decrease reflects lower average unit cost of product at the Card Division.
Selling, distribution and administrative expenses were 44.4% of total revenues
in 1995 compared  to 50.3% in  1994.  The  decline in the  1995 expenses, as a
percentage  of  total  revenues,  reflected  the  positive  results  from  the
implementation of cost  cutting measures and  other initiatives at  the end of
1994.   Decreases are  reflected in  lower selling  and marketing costs ($19.6
million), transportation costs ($7.1  million), shipping costs ($5.9  million)
and pension expense ($1.3 million).  These were slightly offset by an increase
in administrative expenses ($3.3 million).  Bad debt expense in 1995 decreased
$7.3  million.    Bad  debt  expense  in  1994  included  a write-off of trade
receivables of  $7.3 million  due to  the F&M  bankruptcy.   Additionally, the
write-off of fixtures of $2.6 million due to the F&M bankruptcy, and workforce
reduction costs of $1.7 million at the Card Division are reflected as one-time
charges in selling, distribution and administrative expenses in 1994.  In view
of the  continuing poor  economic conditions  and devaluation  of the  peso in
Mexico, the  Company recorded  a full  reserve against  its Mexican subsidiary
totaling $2.0 million during the fourth quarter of 1995.

     The Company adopted Statement of Financial Accounting Standards  ("SFAS")
No.  121  -  "Accounting  for  the  Impairment  of  Long-Lived  Assets and for
Long-Lived Assets to be  Disposed Of " for  the year ended December  31, 1995.
The effect  of the  adoption of  this standard  on the  consolidated financial
statements was not material.

     Financing and derivative transaction expenses were $12.3 million in  1995
compared to $8.2 million in 1994.  Included in 1994 expenses was a  derivative
gain of $1.6 million.

     Loss before income taxes was $63.1 million in 1995 compared to a loss  of
$45.6 million in 1994 while the  effective income tax rate for 1995  was 26.3%
compared  to  37.2%  in  1994.    See  Notes  1 and 7 of Notes to Consolidated
Financial Statements set forth in Item 8, below.


PAGE
<PAGE>

     Net  loss  was  $46.5  million  in  1995  compared to a net loss of $28.6
million in  1994.   The 1995  net loss  includes an  after-tax charge of $54.5
million related to the sale of Cleo.


     Results of Operations - Year  Ended December 31, 1994 Compared  With Year
Ended December 31, 1993

     The  Company's  1994  results  of  operations  were adversely affected by
charges for  inventory adjustments  and sales  returns and  allowances, highly
competitive pricing conditions and high product and distribution costs at Cleo
combined with the bankruptcy filing of F&M, and competitive pricing  pressures
at the Card Division.

     Revenues increased 0.3% to $548.8  million compared to 1993.   The slight
increase  in  revenues  was  attributable  to the Company's retail subsidiary,
reflecting a full year  of operations by The  Paper Factory (acquired in  June
1993).  This revenue gain was substantially offset by declines in revenues  at
both  the  Card  Division  and  Cleo.   These declines resulted from increased
competitive pressure as  well as increased  allowances related to  current and
prior year sales.  Returns and allowances were 17.3% in 1994 compared to 13.3%
in  1993.    The  increase  in  1994  reflects  a  charge  of  $6.3 million of
unamortized long-term  sales contracts  as a  result of  the F&M bankruptcy to
returns and allowances.  The 1994  increase also reflects a change in  product
mix  between  seasonal  and  everyday  sales  combined with increased customer
allowances  due  to  competitive  pressure  and  costs  associated  with   new
customers.  Royalty income of $.8 million was comparable to 1993.

     Total operating expenses were $586.2 million or 106.8% of total  revenues
in 1994 compared to 92.3% in 1993.   Cost of products sold was 56.5%  of total
revenues in 1994 compared to 50.7% in 1993.  The increase in 1994 compared  to
1993 reflected continued pricing pressures and increased customer  allowances,
primarily at the Card  Division and Cleo.   In addition, the increase  in 1994
over  1993  reflected  a  one-time  charge  of approximately $8.0 million as a
result of extensive  review of inventory  at Cleo.   Selling, distribution and
administrative expenses were 50.3% of total revenues in 1994 compared to 41.7%
in  1993.    The  increase  in  the  1994  expenses,  as a percentage of total
revenues, reflected the write-off of trade receivables and fixtures due to the
F&M bankruptcy of $7.3 million  and $2.6 million, respectively, and  workforce
reduction costs of  $1.7 million at  the Card Division.   In addition,  higher
shipping costs  ($6.9 million),  other bad  debt expenses  ($3.2 million), the
full year impact of The  Paper Factory ($12.1 million), and  increased selling
and marketing costs, primarily associated with new customers ($10.9  million),
contributed to this increase.

     Financing and derivative transaction  expenses were $8.2 million  in 1994
compared to  $12.5 million  in 1993.   During  1994, the  Company settled  its
lawsuit against Bankers Trust and recorded a gain for the year of $1.6 million
representing the  impact of  settling the  lawsuit net  of previously recorded
gains on these derivative transactions.   Higher interest rates combined  with
higher average borrowings, largely resulting from the acquisition of The Paper
Factory, as well as higher working capital levels, resulted in an increase  in
interest expense, net.

PAGE
<PAGE>


     Loss before income taxes was $45.6 million in 1994 compared to income  of
$29.4 million  in 1993.   The  effective income  tax rate  for 1994  was 37.2%
compared  to  48.2%  in  1993.    See  Notes  1 and 7 of Notes to Consolidated
Financial Statements set forth in Item 8, below.

     During 1994, the  Company adopted SFAS  No. 112 -  "Employers' Accounting
for Postemployment  Benefits" retroactive  to January  1, 1994.   The  charges
associated with the adoption were  not material to the Company's  consolidated
results and have been included in the 1994 results.

     Net  loss  was  $28.6  million  in  1994  compared to net income of $15.3
million in 1993.


Liquidity and Capital Resources

     Cash flows  from operating  activities for  1995 increased  $51.6 million
from 1994 to $45.2  million, compared to a  decrease of $38.0 million  in 1994
from 1993 and a decrease of $43.3 million in 1993 from 1992.  The increase  in
1995 was primarily the result  of improved cash flow from  on-going operations
and a substantial  reduction in  trade receivables.  These cash flow increases
were  partially  offset  by  cash  used  in  connection  with  a  decrease  in
accruals for customer allowances and  sales agreement payments due within  one
year and the increase in tax benefits associated with the loss on the sale  of
Cleo.    The  decrease  in  trade  receivables  from  prior  year reflects the
disposition of Cleo.   Cleo historically  comprised the largest  percentage of
trade receivables at year end for the Company.  The smaller increase in  other
assets reflects a lower increase in  sales contracts in 1995 compared to  1994
while the decline in other current liabilities reflects payments to  customers
under contracts, principally negotiated in 1994 and 1995.

     Cash  used  in  investing  activities  for  plant and equipment purchases
totaled $19.9 million in 1995 compared  to $35.4 million and $31.0 million  in
1994 and  1993, respectively.   Plant  and equipment  purchases do not include
assets acquired  under capital  lease obligations.   During  1995, the Company
renegotiated its long-term agreement  for certain of its  principal facilities
resulting in  the recording  of a  capital lease.   See  Note 11  of Notes  to
Consolidated Financial Statements set forth in Item 8, below.

     Cash used in financing activities in 1995 was $109.1 million compared  to
cash provided by  financing activities of  $34.1 million and  $23.7 million in
1994  and  1993,  respectively.    The  1995 decrease in short-term borrowings
resulted from the repayment of short-term debt with the proceeds from the sale
of Cleo as well as improved cash flow from operations resulting in a  decrease
in  the  need  for  short-term  financing.    The  1994 increase in short-term
borrowings  reflected  higher  working  capital  requirements  combined   with
payments under customer agreement contracts.  Long-term debt decreased in 1995
primarily reflecting the partial redemption of senior notes with the  proceeds
from the sale of  Cleo.  Long-term debt  decreased in 1994 reflecting  current
year debt  payments and  increased in  1993 due  to the  issuance of unsecured
notes  to  the  former  shareholders  of  The Paper Factory, payable over four
years.


PAGE
<PAGE>

     The Company is currently negotiating  a new revolving credit facility  to
replace the existing facility  due to expire in  late April 1996.   Management
believes that it will be able to consummate this facility to provide funds for
general corporate  purposes.   If consummated,  the Company  expects that  the
facility will  have a  duration of  364 days  and will  provide for borrowings
in an amount adequate for the Company's needs over the term of the facility.

     The Company is required to maintain a specified level of consolidated net
worth (as defined) pursuant to the terms of its revolving credit facility.  As
a result of the sale of Cleo, the Company was unable to maintain the specified
level and therefore  obtained an amendment  to the revolving  credit agreement
which adjusted the required consolidated net worth.  In addition, the  Company
sought  and  received  waivers  under  the  revolving credit agreement and its
senior  notes  that  permitted  the  Company  to  sell  Cleo  and  to accept a
short-term promissory note for a portion of the purchase price.  The  proceeds
of the note were received on January 29, 1996.

     With  the  sale  of  Cleo,  the  Company  anticipates significantly lower
short-term  borrowing  requirements  in  1996  compared  with  the   Company's
historical  levels.    Capital  expenditures  for  1996  are  expected  to  be
consistent with historical trends for the remaining operating units.  The note
receivable from CSS at December 31, 1995 was collected on January 29, 1996 and
short-term debt at December 31, 1995 was repaid by mid January utilizing  cash
flow from  operations and  proceeds from  the sale  of Cleo.   At February 29,
1996, the Company  held short-term investments  in excess of  normal operating
cash needs of approximately $45.3 million.  Management believes that its  cash
flows from operations and credit sources will provide adequate funds, both  on
a  short-term  and  on  a  long-term  basis,  for  currently  foreseeable debt
payments, lease commitments and  payments under existing customer  agreements,
all of which total approximately $10.3  million to $32.5 million per year  for
the next five years, as  well as for financing existing  operations, currently
projected  capital  expenditures,   anticipated  long-term  sales   agreements
consistent with industry trends and other contingencies.

     The Company continues to face strong competitive pressures with regard to
pricing  and  other  terms  of  sales.    During  1994,  Wal-Mart Stores, Inc.
(Wal-Mart) completed a review which recognized that the Company represented  a
small percentage of their store  greeting card departments and began  reducing
the  number  of  such  departments  carrying  the Company's cards during 1995.
Wal-Mart indicated that  it intends to  progressively phase out  the remaining
card departments represented by the Company beyond 1995.  Approximately 60% of
the Company's business with Wal-Mart had been through Cleo.  In 1995 and 1994,
Wal-Mart accounted for approximately 6% and 7%, respectively, of the Company's
revenues,  excluding  Cleo.    In  1996,  revenues  attributed to Wal-Mart are
anticipated to be less than 2% of the Company's revenues.

     Management  does  not  believe   that  there  are  any   trends,  events,
commitments or uncertainties, except for previously disclosed items (see  also
Item 3. Legal Proceedings), and  aside from  normal seasonal  fluctuations and
general industry  competitive conditions,  that should  be expected  to have a
material effect on the results of operations, financial condition,  liquidity,
or capital resources of the Company.


PAGE
<PAGE>

     Except  for  the  historical  information  contained  herein, the matters
discussed in this annual  report are forward-looking statements  which involve
risks and uncertainties, including  but not limited to  economic, competitive,
governmental  and  technological  factors  affecting the Company's operations,
markets, products, services and prices.

     For   additional   financial   information   see  Consolidated  Financial
Statements and Notes to Consolidated Financial Statements set forth in Item 8,
below.

PAGE
<PAGE>
Item 8.  Financial Statements and Supplementary Data
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Statements of Operations
Years Ended December 31, 1995, 1994 and 1993
(Dollars in thousands except per share amounts)

                                                                       Restated
                                             1995          1994          1993
                                          ---------     ---------     ---------
<S>                                       <C>           <C>           <C>
Revenues:
    Net sales                             $ 540,145     $ 548,042     $ 546,165
    Royalty income                              676           753           761
                                          ---------     ---------     ---------
        Total revenues                      540,821       548,795       546,926
                                          ---------     ---------     ---------
Costs and expenses:

  Operating expenses:

    Cost of products sold                   268,702       310,039       277,109
    Selling, distribution and
     administrative expenses                239,922       276,147       227,863
    Loss on sale of Cleo, Inc.               83,012            -             -
                                          ---------     ---------     ---------
        Total operating expenses            591,636       586,186       504,972
                                          ---------     ---------     ---------

Operating income (loss)                     (50,815)      (37,391)       41,954
                                          ---------     ---------     ---------
  Financing and derivative
   transaction expenses:

    Interest expense                         13,178        10,599         7,737
    Interest income                          (  915)         (765)         (949)
    (Gain) loss on derivative
      transactions/settlement, net               -         (1,641)        5,689
                                          ---------     ---------     ---------
        Total financing and derivative
          transaction expenses, net          12,263         8,193        12,477
                                          ---------     ---------     ---------
Income (loss) before income taxes           (63,078)      (45,584)       29,477

    Income taxes                            (16,589)      (16,981)       14,209
                                          ---------     ---------     ---------
Net income (loss)                         $ (46,489)    $ (28,603)    $  15,268
                                          =========     =========     =========

Net income (loss) per share               $   (2.86)    $   (1.77)    $    0.95
                                          =========     =========     =========

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.

PAGE
<PAGE>
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Balance Sheets
December 31, 1995 and 1994
(Dollars in thousands except per share amounts)

                                             1995        1994
                                          ---------   ---------
<S>                                       <C>         <C>
Assets
Current assets:
    Cash and equivalents                  $  15,555   $   2,000
    Note receivable                          24,574          -
    Trade receivables, net                   46,620     197,799
    Inventories                              68,303     127,460
    Income taxes receivable                  10,698          -
    Prepaid expenses                          4,054       5,719
    Deferred income taxes                    45,011      48,775
                                          ---------   ---------
        Total current assets                214,815     381,753

Plant and equipment, net                     90,813     119,491

Deferred income taxes                        14,745       8,080

Other assets, net                           105,454     102,871
                                          ---------   ---------
                                          $ 425,827   $ 612,195
                                          =========   =========
Liabilities and Stockholders' Equity

Current liabilities:
    Debt due within one year              $  28,894   $ 117,114
    Accounts payable                          7,995      21,779
    Income taxes payable                         -        4,742
    Other current liabilities                71,642      86,990
                                          ---------   ---------
        Total current liabilities           108,531     230,625

Long-term debt                               46,533      63,233

Sales agreement payments due
  after one year                             18,564      21,107

Other liabilities                            21,957      19,730
                                          ---------   ---------
        Total liabilities                   195,585     334,695
                                          ---------   ---------
Stockholders' Equity:

    Preferred stock, par value $1.00;
      5,000,000 shares authorized,
      none issued                                -           -

    Preferred stock, Series A, par
      value $1.00; 300,000 shares
      authorized, none issued                    -           -

    Common stock, par value $.01;
      50,000,000 shares authorized,
      16,585,130 and 16,579,530
      shares issued, respectively               166         166


    Paid-in capital                          46,041      45,992

    Retained earnings                       191,793     238,282

    Foreign currency adjustment              (1,807)     (1,000)
                                          ---------   ---------
                                            236,193     283,440
                                          ---------   ---------
    Less treasury stock, at cost,
      494,601 and 483,701 shares,
      respectively                            5,951       5,940
                                          ---------   ---------
        Total stockholders' equity          230,242     277,500
                                          ---------   ---------
Commitments and contingencies
  (Notes 11 and 12)
                                          $ 425,827   $ 612,195
                                          =========   =========

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.

PAGE
<PAGE>
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Statements of Cash Flows
Years Ended December 31, 1995, 1994 and 1993
(Dollars in thousands)

                                                                    Restated
                                            1995         1994         1993
                                         ---------    ---------    ---------
<S>                                      <C>          <C>          <C>
Cash flows from operating activities:
  Net income (loss)                      $ (46,489)   $ (28,603)   $  15,268
  Adjustments to reconcile net income
    (loss) to net cash provided by
    (used in) operating activities:
     Depreciation and write-down of
       display fixtures                     26,896       26,150       22,688
     Loss on disposal of plant
       and equipment                         5,492        5,957        5,817
     Loss on sale of Cleo, Inc.             83,012           -            -
     (Gain) loss on derivative
       transactions, net                        -        (1,641)       5,689
     Deferred income taxes                  (2,901)     (19,205)      (8,909)
     Amortization of deferred costs
       and intangibles and write-
       down of deferred costs               23,590       31,155       19,547
     Change in assets and liabilities:
       (Increase) decrease in trade
          receivables, net                  17,820       (5,636)     (22,529)
       (Increase) decrease in inventories    2,821       (2,322)       1,843
       Increase in income taxes receivable (10,698)          -            -
       (Increase) decrease in
          prepaid expenses                     221       (1,512)         286
       Increase in other assets,
          net of amortization              (27,260)     (47,102)     (25,999)
       Increase (decrease) in
          accounts payable                  (2,617)       2,944        2,579
       Increase (decrease) in
          income taxes payable              (4,742)      (8,329)       3,014
       Increase (decrease) in other
          current liabilities              (19,267)      26,511        6,603
       Increase (decrease )
          in other liabilities                (316)      16,053        5,696
     All other, net                           (379)        (850)         (22)
                                         ---------    ---------    ---------
         Total adjustments                  91,672       22,173       16,303
                                         ---------    ---------    ---------
       Net cash provided by (used in)
         operating activities               45,183       (6,430)      31,571
                                         ---------    ---------    ---------
Cash flows from investing activities:
  Purchase of plant and equipment          (19,872)     (35,396)     (31,049)
  Proceeds from sale of
    plant and equipment                        926          289          550
  Proceeds from sale of Cleo, Inc.,
    net of escrow amount                    96,437           -            -
  Acquisition of The Paper Factory
    of Wisconsin, Inc.,
    net of cash acquired                        -            -       (24,782)
                                         ---------    ---------    ---------
       Net cash provided by (used in)
         investing activities               77,491      (35,107)     (55,281)
                                         ---------    ---------    ---------
Cash flows from financing activities:
  Net increase (decrease) in
    short-term borrowings                  (86,950)      43,680       23,062
  Issuance of long-term debt                    -            -         8,075
  Payments on long-term debt               (22,207)      (3,917)      (1,811)
  Issuance of common stock                      49          784          773
  Acquisition of common stock
    for treasury                               (11)         (52)          -
  Dividends paid                                -        (6,435)      (6,417)
                                         ---------    ---------    ---------
       Net cash provided by (used in)
         financing activities             (109,119)      34,060       23,682
                                         ---------    ---------    ---------
Net increase (decrease) in
 cash and equivalents                       13,555       (7,477)         (28)

Cash and equivalents at beginning of year    2,000        9,477        9,505
                                         ---------    ---------    ---------
Cash and equivalents at end of year      $  15,555    $   2,000    $   9,477
                                         =========    =========    =========
Supplemental disclosure of
 cash flow information:
  Cash paid during the year for:
    Interest                             $  10,489    $   9,325    $   7,544
    Income taxes                             1,751       10,240       20,243

  Noncash investing and
   financing activities:
    Purchase of plant and equipment
      through capital lease obligation      19,160           -            -
    Note received in connection with
      the sale of Cleo, Inc.                24,574           -            -

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.

PAGE
<PAGE>
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Statements of Changes in Stockholders' Equity
Years Ended December 31, 1995, 1994 and 1993
(Dollars in thousands except per share amounts)


                                                                    Restated
                                            1995         1994         1993
                                         ---------    ---------    ---------
<S>                                      <C>          <C>          <C>
Common stock, par value $.01:
    Balance at beginning of year         $     166    $     165    $     165
    Exercise of stock options                   -             1           -
                                         ---------    ---------    ---------
                                               166          166          165
                                         ---------    ---------    ---------
Paid-in capital:
    Balance at beginning of year            45,992       45,209       44,436
    Restricted stock                            49          783          773
                                         ---------    ---------    ---------
                                            46,041       45,992       45,209
                                         ---------    ---------    ---------
Retained earnings:
    Balance at beginning of year           238,282      273,320      264,469
    Net income (loss)                      (46,489)     (28,603)      15,268
    Cash dividends paid ($.40 and
      $.40 per share in 1994 and
      1993, respectively)                       -        (6,435)      (6,417)
                                         ---------    ---------    ---------
                                           191,793      238,282      273,320
                                         ---------    ---------    ---------
Foreign currency translation adjustment:
    Balance at beginning of year            (1,000)         291          159
    Aggregate adjustments resulting
      from translation of financial
      statements into U.S. dollars            (807)       (1,291)        132
                                         ---------    ---------    ---------
                                            (1,807)       (1,000)        291
                                         ---------    ---------    ---------
Less treasury stock, at cost:
    Balance at beginning of year             5,940        5,888        5,888
    Common stock acquired                       11           52           -
                                         ---------    ---------    ---------
                                             5,951        5,940        5,888
                                         ---------    ---------    ---------
        Total stockholders' equity       $ 230,242    $ 277,500    $ 313,097
                                         =========    =========    =========

</TABLE>
PAGE
<PAGE>
                            Gibson Greetings, Inc.
                  Notes to Consolidated Financial Statements
                 Years Ended December 31, 1995, 1994, and 1993
                (Dollars in thousands except per share amounts)


Note 1--Nature of Business and Statement of Accounting Policies

Principles of consolidation

     The  consolidated  financial  statements  include  the accounts of Gibson
Greetings,  Inc.  and  its  wholly-owned  and majority-owned subsidiaries (the
Company).  All material intercompany transactions have been eliminated.


Nature of business

     The  Company  operates  in  a  single  industry  segment:    the  design,
manufacture and sale of greeting cards,  gift wrap and related products.   The
Company sells to customers in several channels of the retail trade principally
located in the  United States.   The Company recognizes  sales at the  time of
shipment from its  facilities.  Provisions  for sales returns  are recorded at
the time of the sale, based upon current conditions and the Company's historic
experience.  To minimize disruptions, in the short-term, caused by the loss of
a customer, the  Company has entered  into longer term  contracts with certain
retailers,  consistent  with  general  industry  practice.    These  contracts
generally have terms ranging from three to six years, and sometimes specify  a
minimum sales volume  commitment.  In  certain of these  contracts, negotiated
cash payments or  credits constitute advance  discounts against future  sales.
These payments  are capitalized  and amortized  over the  initial term  of the
contract.  In the event of contract default by a retailer, such as  bankruptcy
or liquidation, a contract may be deemed impaired and unamortized amounts  may
be charged against operations immediately following the default.  The  Company
conducts business  based upon  periodic credit  evaluations of  its customers'
financial condition and  generally does not  require collateral.   The Company
does not believe a concentration of business risk exists due to the  diversity
of channels of distribution and  geographic location of its retail  customers;
however, the  Company does  believe it  has certain  risks related to up-front
payments on long-term customer sales agreements.  As further discussed in Note
13,  the  Company  sold  Cleo,  Inc.    (Cleo),  its  wholly-owned  gift  wrap
subsidiary, to CSS Industries, Inc. in mid-November 1995.  In addition to gift
wrap and related  products, Cleo manufactured  and sold boxed  Christmas cards
and Valentines.  Prior to the sale of Cleo, one customer in 1995 accounted for
more than 10% of total revenues; however, on a pro forma basis, without  Cleo,
the  Company's  largest  customer  accounted  for  approximately  13% of total
revenues.  During  each  of the  years ended December 31,  1994  and 1993, the
Company's largest customer accounted for approximately 12% of total revenues.



PAGE
<PAGE>

Retail Operations

     On June  1, 1993,  the Company  acquired The  Paper Factory of Wisconsin,
Inc.  (The Paper Factory) for $25,100 in a business combination accounted  for
as a purchase.  The Paper Factory operates retail stores located primarily  in
manufacturers' outlet shopping centers.  The results of The Paper Factory  are
included  in  the  consolidated   financial  statements  since  the   date  of
acquisition.  The total cost of the acquisition exceeded the fair value of the
net  assets  of  The  Paper  Factory  by  $26,200.    In  connection  with the
acquisition, the Company assumed liabilities of approximately $11,600.


International Operations

     Gibson de Mexico, S.A. de C.V.   (Gibson de Mexico) is primarily  engaged
in the manufacturing and marketing  of greeting cards.  Minority  stockholders
of Gibson de  Mexico are principal  officers of Gibson  de Mexico.   The total
cost of the acquisition exceeded the fair value of the net assets by $583.  In
view of the continuing poor economic conditions and devaluation of the peso in
Mexico, the Company fully reserved its investment in Gibson de Mexico totaling
approximately $2,000 during the fourth quarter of 1995.

     Gibson Greetings International Limited (Gibson International) markets the
Company's  products  primarily  in  the  United  Kingdom  and  other  European
countries.  The  minority stockholders of  Gibson International are  principal
officers of Gibson International.

     The activities of  these subsidiaries were  not material to  consolidated
operations in 1995, 1994 and 1993.


Cash and equivalents

     Cash and equivalents are stated  at cost.  Cash equivalents  include time
deposits,  money  market  instruments  and  short-term  debt  obligations with
original maturities of three months or less.  The carrying amount approximates
fair value because of the short maturity of these instruments.


Inventories

     Inventories are  stated at  the lower  of cost  (first-in, first-out)  or
market.


Plant and equipment

     Plant and equipment are stated at cost.  Plant and equipment, except  for
leasehold improvements,  are depreciated  over their  related estimated useful
lives, using the straight-line  method.  Generally, buildings  are depreciated
over 15 years; machinery and equipment are depreciated over 3 to 11 years; and
display fixtures  are depreciated  over 5  years.   Leasehold improvements are
amortized over the  terms of the  respective leases (see  Note 11), using  the
straight-line method.  Expenditures for maintenance and repairs are charged to
operations currently; renewals and betterments are capitalized.

PAGE
<PAGE>

Other assets

     Other  assets  include  deferred  and  prepaid  costs, goodwill and other
intangibles.  Deferred and prepaid costs principally represent costs  incurred
relating to long-term customer sales  agreements.  Deferred and prepaid  costs
are amortized ratably over the terms of the agreements, generally three to six
years.  Goodwill and other intangibles are amortized over periods ranging from
three to twenty years, using  the straight-line method.  Accumulated  goodwill
amortization  at  December  31,  1995   and  1994  were  $4,367  and   $3,926,
respectively.    The  realizability  of  goodwill  and  other  intangibles  is
evaluated  periodically  as  events  or  circumstances  indicate  a   possible
inability to recover their carrying amount.


Accounting for Long-Lived Assets

     The Company  adopted Statement  of Financial  Accounting Standards (SFAS)
No.  121,  "Accounting  for  the  Impairment  of  Long-Lived  Assets  and  for
Long-Lived Assets to  be Disposed Of"  for the year  ended December 31,  1995.
The statement requires impairment losses  to be recorded on long-lived  assets
used  in  operations  when  indicators  of  impairment  are  present  and  the
undiscounted  cash  flows estimated to be generated  by those assets  are less
than the assets' carrying amount.   SFAS No. 121 also addresses the accounting
for long-lived assets that are expected to be  disposed of.  The effect of the
adoption  of this  standard on the consolidated  financial statements  was not
material.


Income taxes

     Deferred taxes are determined based  on the estimated future tax  effects
of differences  between the  financial statement  and tax  bases of assets and
liabilities given the  provisions of currently  enacted tax laws.   Investment
tax credits are amortized to income over the lives of the related assets.


Interest rate swap agreements

     The difference between the amount of  interest to be paid and the  amount
of  interest  to  be  received  under  interest rate swap agreements (used for
hedging purposes)  due to  changing interest  rates is  charged or credited to
interest expense  over the  life of  the agreements.   Interest  rate swap and
derivative transactions that did not qualify as hedges were recorded at  their
fair value.  The fair value of interest rate swaps and derivative transactions
is the estimated amount that the Company would receive or pay to terminate the
swap  agreements  at  the  reporting   date  as  determined  by  a   financial
institution's valuation model based on the projected value of the transactions
at maturity.

PAGE
<PAGE>

Postemployment Benefits

     Effective January 1, 1994, the Company adopted SFAS No. 112 - "Employers'
Accounting  for  Postemployment  Benefits."    The  statement requires accrual
accounting  for  benefits  provided  to  former  or  inactive  employees after
employment but  before retirement.   The  Company previously  accounted for  a
certain portion  of these  postemployment benefits  on a  pay-as-you-go-basis.
Adoption of SFAS No.  112 did not have  a material effect on  the consolidated
financial statements of the Company.


Stock-Based Compensation

     SFAS No. 123, "Accounting for Stock-Based Compensation" is effective  for
years beginning after December 15, 1995.  This statement establishes financial
accounting  and  disclosure  standards  for  stock-based employee compensation
plans.  SFAS No. 123 requires that an employer's financial statements  include
certain  disclosures  about  stock-based  employee  compensation  arrangements
regardless of the method used to account for them.  The Company is  evaluating
whether it will change to the recognition provisions of SFAS No. 123; however,
it has not yet fully determined  the potential effect of the statement  on the
consolidated financial statements.


Computation of net income (loss) per share

     The computation of net income (loss) per share is based upon the weighted
average number of  shares of common  stock and equivalents  outstanding during
the  year:    16,243,483  shares  for  1995,  16,130,140  shares for 1994, and
16,102,709 shares for 1993.


Restatements and Reclassifications

     On July 1, 1994,  the Company announced that  it had determined that  the
inventory of Cleo had  been overstated at December  31, 1993, resulting in  an
overstatement  of   the  Company's   1993  consolidated   net  income.     The
overstatement of inventory and income  before income taxes was $8,806  and the
effect on net  income was $5,346  at December 31,  1993 and for  the year then
ended.  The accompanying 1993 Consolidated Statement of Operations was amended
and restated to reflect the correction of such overstatement.  In addition, in
an institution and settlement of administrative proceedings dated December 22,
1994  against  Bankers  Trust  (the  Bankers  Trust Order), the Securities and
Exchange Commission alleged  that Bankers Trust  misled the Company  about the
value of  the Company's  derivative positions.   The  Company has restated the
accompanying  1993  year-end  consolidated  financial  statements  to  reflect
derivative values based on Bankers Trust's computer model as set forth in  the
Bankers  Trust  Order.    Such  restatement  resulted in a $4,571 reduction in
previously reported 1993 consolidated net income and a corresponding  decrease
in 1994 consolidated  net loss.   This restatement, coupled  with the November
23, 1994  settlement between  the Company  and Bankers  Trust, as discussed in
Note  6,  resulted  in  a  net  gain  (loss)  on  derivative  transactions and
settlement in 1994 and 1993 of $1,641 and ($5,689), respectively, as shown  in
the accompanying consolidated statements of operations.


PAGE
<PAGE>

     Certain prior year amounts in the consolidated financial statements  have
been reclassified to conform to the 1995 presentation.


Note 2--Trade Receivables

     Trade  receivables  at  December  31,  1995  and  1994,  consist  of  the
following:

<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
         <S>                              <C>         <C>
         Trade receivables                $ 105,898   $ 265,194
         Less reserve for returns,
          allowances, cash discounts
          and doubtful accounts              59,278      67,395
                                          ---------   ---------
                                          $  46,620   $ 197,799
                                          =========   =========

</TABLE>


Note 3--Inventories

     Inventories at December 31, 1995 and 1994, consist of the following:

<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
        <S>                               <C>         <C>
        Finished goods                    $  47,967   $  73,881
        Work-in-process                      12,409      15,623
        Raw materials and supplies            7,927      37,956
                                          ---------   ---------
                                          $  68,303   $ 127,460
                                          =========   =========

</TABLE>



PAGE
<PAGE>

Note 4--Plant and Equipment

     Plant  and  equipment  at  December  31,  1995  and  1994, consist of the
following:

<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
        <S>                               <C>         <C>
        Land and buildings                $  32,800   $  36,126
        Machinery and equipment              44,437      66,747
        Display fixtures                     83,784      90,493
        Leasehold improvements               10,484      13,003
        Construction in progress              1,598       3,578
                                          ---------   ---------
                                            173,103     209,947
        Less accumulated depreciation        82,290      90,456
                                          ---------   ---------
                                          $  90,813   $ 119,491
                                          =========   =========
</TABLE>

     At December 31,  1995, buildings included  assets acquired under  capital
lease obligations of $19,135 with the accumulated depreciation on such  assets
of $132.


Note 5--Other Assets

     Other assets at December 31, 1995 and 1994, consist of the following:

<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
        <S>                               <C>         <C>
        Deferred and prepaid costs        $ 176,041   $ 148,150
        Goodwill and other intangibles       27,148      30,042
                                          ---------   ---------
                                            203,189     178,192
        Less accumulated amortization        97,735      75,321
                                          ---------   ---------
                                          $ 105,454   $ 102,871
                                          =========   =========

</TABLE>



PAGE
<PAGE>

Note 6--Debt

     Debt at December 31, 1995 and 1994, consists of the following:
<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
        <S>                               <C>         <C>
        Debt due within one year:
        Loans payable to banks
          under a revolving credit
          agreement bearing interest
          at a weighted average rate
          of 6.57% and 6.88%,
          respectively                    $  19,000   $  50,000
        Loans payable to banks under
          uncommitted borrowing
          facilities bearing interest
          at weighted average rates of
          6.58% in 1994                          -       55,950
                                          ---------   ---------
                                             19,000     105,950
        Current portion of long-term debt     9,894      11,164
                                          ---------   ---------
                                          $  28,894   $ 117,114
                                          =========   =========
        Long-term debt:
        Senior notes bearing interest
          at 9.33%, with annual serial
          maturities from 1995 through
          2000                            $  30,857   $  50,000
        Notes payable to former
          shareholders of The Paper
          Factory of Wisconsin, Inc.
          bearing interest at 5.01%,
          payable in annual installments
          of $2,019                           4,037       6,056
        Industrial revenue bonds bearing
          interest at 9.25%, payable in
          semi-annual installments of $300,
          secured by plant and equipment
          with a carrying value of $5,712
          and $6,171 at December 31, 1995
          and 1994, respectively              1,800       2,400
        Economic development revenue and
          urban develpment action grant
          paid off or assumed by the
          purchaser in connection with
          the sale of Cleo                       -       15,243
        Other notes bearing interest at a
          weighted average rate of 5.20%,
          payable in quarterly
          installments, secured by the same
          assets securing the industrial
          revenue bonds                         573         698
                                          ---------   ---------
                                             37,267      74,397
        Capital lease obligations payable
          in monthly installments through
          2013 (see Note 11)                 19,160          -
                                          ---------   ---------
                                             56,427      74,397
        Less portion due within one year      9,894      11,164
                                          ---------   ---------
                                          $  46,533   $  63,233
                                          =========   =========
</TABLE>

     In  1993,  the  Company  entered  into  a  three-year  revolving   credit
agreement,  replacing  a  similar  existing  facility, which expires April 26,
1996.  The remaining  amount available under this  agreement is $81,000.   The
Company is currently  negotiating a new  revolving credit facility  to replace
the existing facility.  Management believes that it will be able to consummate
this  facility  to  provide  funds   for  general  corporate  purposes.     If
consummated, the Company expects that the facility will have a duration of 364
days and will  provide for  borrowings in an amount adequate for the Company's
needs over the term of the facility.

     The fair value of the  Company's long-term debt (excluding capital  lease
obligations) is estimated based  on the quoted market  prices for the same  or
similar issues or on the current rates offered to the Company for debt of  the
same remaining maturities.   The estimated  fair value of  the Company's gross
long-term debt at December 31, 1995 was $39,134.

     The annual principal payments due on long-term debt for each of the years
in the five-year period ended  December 31, 2000, are $9,894,  $9,901, $7,890,
$7,298 and $2,285, respectively.

     No interest was capitalized for  the years ended December 31,  1995, 1994
and 1993.

     Certain  of  the  Company's  debt  agreements contain covenants including
limitations on  dividends based  on a  formula related  to net  income (loss),
stock sales and certain restricted  investments.  At December 31,  1995, there
were no unrestricted retained earnings  available for dividends.  The  Company
also is required to maintain a  specified level of consolidated net worth  (as
defined) pursuant to the terms of its revolving credit facility.  As a  result
of the sale of  Cleo, the Company was  unable to maintain the  specified level
and therefore obtained  an amendment to  the revolving credit  agreement which
adjusted the required consolidated net worth.  In addition, the Company sought
and received waivers under the revolving credit facility and its senior  notes
that permitted the Company to sell Cleo and to accept a short-term  promissory
note for  a portion  of the  purchase price.   The  proceeds of  the note were
received on January 29, 1996.


PAGE
<PAGE>

     The  Company  periodically  has  entered  into  interest  rate  swap   or
derivative  transactions  with  the   intent  to  manage  the   interest  rate
sensitivity of  portions of  its debt.   On  March 4,  1994, the  Company felt
compelled to enter into two  interest rate derivative transactions to  cap its
exposure on two prior uncapped interest rate derivative transactions that  had
a negative  market value  in excess  of $17,000.   These  two new transactions
imposed  caps  on  the  Company's  total  exposure  and  replaced the previous
uncapped positions that were entered  into subsequent to December 31,  1993 in
an attempt to limit the Company's exposure against rising short-term  interest
rates.

     In September 1994, the Company  filed suit against Bankers Trust  Company
and its affiliate  BT Securities (Bankers  Trust) alleging that  in connection
with the sale of these and  earlier derivatives to the Company, Bankers  Trust
had breached fiduciary duties, made fraudulent representations, and failed  to
make  adequate  disclosures,  in   violation  of  common  law   and  statutory
obligations to the Company.  The suit  was settled on November 23, 1994.   The
Company  agreed  to  pay  Bankers  Trust  $6,180 which included $3,344 of cash
payments made to the Company which had been recorded as gains with respect  to
a number of earlier transactions.  In return, the remaining transactions  were
terminated with no further liability to the Company.

     At December 31, 1995 and  1994, the Company had two  outstanding interest
rate  swap  positions  with  a  total  notional  amount  of $3,600.  These two
agreements, with terms similar to the related bonds, are constituted as hedges
and effectively reduce the Company's interest on industrial revenue bonds from
9.25% to 6.67% through February 1998.   The estimated fair value of  these two
agreements at December 31, 1995 was $64.



PAGE
<PAGE>

Note 7--Income Taxes

     The provision  for income  taxes for  the years  ended December 31, 1995,
1994, and 1993 consists of the following:

<TABLE>
<CAPTION>

                                            1995         1994         1993
                                         ---------    ---------    ---------
        <S>                              <C>          <C>          <C>
        Federal:
          Current                        $ (19,093)   $   1,574    $  17,903
          Deferred                          (2,252)     (14,530)      (8,450)
          Change in valuation allowance         -          (924)       1,600
          Alternative minimum tax
           credit carryforward                  -          (200)          -
          Deferred investment
           tax credits, net                    (79)        (100)        (122)
                                         ---------    ---------    ---------

                                           (21,424)     (14,180)      10,931
                                         ---------    ---------    ---------
        State and local:
          Current                            5,405          649        4,532
          Deferred                            (570)      (3,239)      (1,708)
          Change in valuation allowance         -          (211)         365
                                         ---------    ---------    ---------
                                             4,835       (2,801)       3,189
                                         ---------    ---------    ---------
        Foreign:
          Current                               -            -            -
          Deferred                              -            -            89
                                         ---------    ---------    ---------
                                                -            -            89
                                         ---------    ---------    ---------
                                         $ (16,589)   $ (16,981)   $  14,209
                                         =========    =========    =========
</TABLE>

     In 1993, tax laws raised the statutory tax rate for corporations from 34%
to 35%.   The adverse impact  of this 1%  increase in effective  tax rates was
partially offset by a favorable adjustment of $700 recorded in 1993 due to the
revaluation of certain deferred tax assets.


PAGE
<PAGE>

     The effective income tax rate for the years ended December 31, 1995, 1994
and 1993, varied from the statutory federal income tax rate as follows:

<TABLE>
<CAPTION>

                                            1995         1994         1993
                                         ---------    ---------    ---------
        <S>                              <C>          <C>          <C>
        Statutory federal
          income tax rate                    35.0%        35.0%        35.0%
        State and local income taxes,
          net of federal income tax
          benefit                             3.2          4.0          7.0
        Nondeductible losses                 (8.5)        (2.6)         2.6
        Other                                (3.4)         0.8          3.6
                                         ---------    ---------    ---------
                                             26.3%        37.2%        48.2%
                                         =========    =========    =========

</TABLE>

     The above schedule includes the effect of state and foreign net operating
losses for which no benefits have been provided.

     Deferred taxes are determined based  on the estimated future tax  effects
of differences  between the  financial statement  and tax  bases of assets and
liabilities given the provisions of currently enacted tax laws.

     The net deferred taxes are comprised of the following:

<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
        <S>                               <C>         <C>
        Current deferred taxes:
                Gross assets              $  45,275   $  49,708
                Alternative minimum
                 tax carryforward               200         200
                Gross liabilities              (464)     (1,133)
                                          ---------   ---------
                                             45,011      48,775
                                          ---------   ---------
        Noncurrent deferred taxes:
                Gross assets                 21,573      19,338
                Valuation allowance            (830)       (830)
                Gross liabilities            (5,806)    (10,126)
                Deferred investment
                  tax credits                  (192)       (302)
                                          ---------   ---------
                                             14,745       8,080
                                          ---------   ---------
                                          $  59,756   $  56,855
                                          =========   =========
</TABLE>
PAGE
<PAGE>

     The  Company  has  recorded  a  valuation  allowance  with respect to the
deferred tax assets reflected in the table below as a result of recent capital
losses and uncertainties  with respect to  the amount of  taxable capital gain
income which will be generated in future years.

     The  tax  balances  of  significant  temporary  differences  representing
deferred tax assets and liabilities for the years ended December 31, 1995  and
1994 were as follows:

<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
        <S>                               <C>         <C>
        Reserve for returns, allowances,
          cash discounts and doubtful
          accounts                        $  25,390   $  29,203
        Reserve for inventories
          and related items                   6,222       8,940
        Postretirement benefits               2,251       1,991
        Depreciation of plant
          and equipment                      (5,713)     (9,999)
        Reserve for display fixtures          1,628       1,605
        Accrued compensation and benefits    17,223      14,068
        Sales agreement payments due          4,067       5,638
        Other accruals and reserves, net      9,510       6,341
        Alternative minimum tax
          carryforward                          200         200
        Deferred investment tax credits        (192)       (302)
                                          ---------   ---------
                                             60,586      57,685
        Valuation allowance                    (830)       (830)
                                          ---------   ---------
                                          $  59,756   $  56,855
                                          =========   =========
</TABLE>



PAGE
<PAGE>

Note 8--Other Current Liabilities

     Other current liabilities at December  31, 1995 and 1994, consist  of the
following:

<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
        <S>                               <C>         <C>
        Compensation, payroll taxes
          and related withholdings        $  16,584   $  13,842
        Customer allowances                  12,963      20,495
        Accrued insurance                    10,029       9,766
        Sales agreement payments due
          within one year                     7,628      17,048
        Accrued interest                      6,221       3,935
        Property and other taxes              4,397       5,322
        Other                                13,820      16,582
                                          ---------   ---------
                                          $  71,642   $  86,990
                                          =========   =========
</TABLE>


Note 9--Employment and Postretirement Benefits

     The Company sponsors a defined benefit pension plan (the Retirement Plan)
covering   substantially   all   employees   who   meet   certain  eligibility
requirements.    Benefits  are  based  upon  years  of  service  and   average
compensation levels.   The Company's general  funding policy is  to contribute
amounts  deductible  for  federal  income  tax  purposes.    Contributions are
intended  to  provide  not  only  for  benefits  earned  to date, but also for
benefits expected to be earned in the future.


PAGE
<PAGE>

     The following table sets forth the Retirement Plan's funded status on the
measurement dates,  December 31,  1995 and  1994, and  a reconciliation of the
funded status to the amounts recognized in the Company's consolidated  balance
sheets at December 31, 1995 and 1994:

<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
        <S>                               <C>         <C>
        Actuarial present value of
          benefit obligations:
                Vested benefit obligation $  61,449   $  44,558
                                          =========   =========
                Accumulated benefit
                  obligation              $  65,247   $  48,221
                                          =========   =========
                Projected benefit
                  obligation for services
                  rendered to date        $  74,779   $  60,354
        Plan assets at fair market value     68,068      58,465
                                          ---------   ---------
        Plan assets less than projected
          benefit obligation                  6,711       1,889
        Unrecognized net asset at
          January 1, 1986, being
          recognized over 9.9 years              -          413
        Unrecognized prior service cost      (1,174)     (1,511)
        Unrecognized net gain resulting
          from experience different from
          assumed and effects of changes
          in assumptions                      6,454       9,425
                                          ---------   ---------
        Accrued pension expense included
          in other liabilities            $  11,991   $  10,216
                                          =========   =========

</TABLE>

     The  changes  in  asset  values  relative  to  the  measurement dates are
primarily due  to fluctuations  in the  market value  of the Retirement Plan's
equity investments.

     In 1990, the Company established a nonqualified defined benefit plan  for
employees whose benefits under the  Retirement Plan are limited by  provisions
of the Internal Revenue Code.  Additionally in 1990, the Company established a
nonqualified defined benefit plan to provide supplemental retirement  benefits
for selected executives in addition  to benefits provided under other  Company
plans.    A  nonqualified  plan  was  also  established  to provide retirement
benefits for members of the Company's  Board of Directors who are not  covered
under any of the  Company's other plans.   All plans established in  1990 were
unfunded at December 31,  1995 and 1994, although  assets for those plans  are
held in certain grantor tax trusts known as "Rabbi" trusts.  These assets  are
subject to claims of the Company's  creditors but otherwise must be used  only
for purposes of providing benefits under the plans.


PAGE
<PAGE>

     The following table  sets forth the  nonqualified defined benefit  plans'
benefit obligations on the measurement  dates, December 31, 1995 and  December
31, 1994, and a reconciliation of those obligations to the amounts  recognized
in the Company's consolidated balance sheets at December 31, 1995 and 1994:

<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
        <S>                               <C>         <C>
        Actuarial present value of
          benefit obligations:
                Vested benefit obligation $   4,039   $   2,829
                                          =========   =========
                Accumulated benefit
                  obligation              $   4,763   $   3,867
                                          =========   =========
                Projected benefit
                  obligation for services
                  rendered to date        $   5,452   $   4,692
        Plan assets at fair market value         -           -
                                          ---------   ---------
        Unfunded projected
          benefit obligation                  5,452       4,692
        Unrecognized prior service cost      (1,657)     (1,899)
        Unrecognized net gain (loss)
          resulting from experience
          different from assumed and
          effects of changes in
          assumptions                          (306)        223
                                          ---------   ---------
        Accrued pension expense included
          in other liabilities            $   3,489   $   3,016
                                          =========   =========

</TABLE>

     The assumed weighted average discount rate and rate of increase in future
compensation levels  used in  determining the  actuarial present  value of the
projected benefit obligation for the plans was 7.25% and 4.5% in 1995 and 8.5%
and 5.0% in 1994, respectively.  The assumed long-term rate of return on  plan
assets used for valuation purposes was 9.0% for 1995 and 1994.


PAGE
<PAGE>

     A  summary  of  the  components  of  net  pension  expense for all of the
Company's defined benefit  plans for the  years ended December  31, 1995, 1994
and 1993, is as follows:

<TABLE>
<CAPTION>

                                            1995          1994          1993
                                         ---------     ---------     ---------
        <S>                              <C>           <C>           <C>
        Service cost-benefits earned
          during the period              $   2,652     $   3,285     $   2,917
        Interest cost on projected
          benefit obligation                 5,833         5,339         5,092
        Net amortization and deferral        7,409        (6,103)          128
        Actual return on plan assets       (13,178)          902        (4,941)
        Curtailments                            -            284            -
                                         ---------      --------     ---------
                                         $   2,716      $  3,707     $   3,196
                                         =========      ========     =========
</TABLE>

     The Company has a defined contribution pension plan for employees who are
members  of  a  collective  bargaining  unit.    Benefits  under this plan are
determined  based  upon  years  of  service  and  an hourly contribution rate.
Pension expense for this plan for the years ended December 31, 1995, 1994  and
1993, was $218, $409 and $451, respectively.

     During  1994,  Cleo  offered  a  voluntary  early  retirement  program to
eligible  employees  resulting  in  curtailments  of  certain employee benefit
plans.  Consequently,  the Company recognized  curtailment losses of  $284 and
$68  in  a  defined  benefit  plan  and  medical  and  life  insurance   plan,
respectively, for the year ended December 31, 1994.

     The Company has two defined contribution plans pursuant to Section 401(k)
of  the  Internal  Revenue  Code.    The  plans provide that employees meeting
certain eligibility requirements may defer  a portion of their salary  subject
to certain limitations.  The Company pays certain administrative costs of  the
plans and contributes to the plans  based upon a percentage of the  employee's
salary deferral and an annual additional contribution at the discretion of the
Board of Directors.   The total  expense for these  plans for the  years ended
December 31, 1995, 1994 and 1993, was $452, $550 and $501, respectively.

     In addition to providing  pension benefits, the Company  provides medical
and life  insurance benefits  for certain  eligible employees  upon retirement
from the Company.   Substantially all  employees may become  eligible for such
benefits upon  retiring from  active employment  of the  Company.  Medical and
life insurance benefits for employees  and retirees are paid by  a combination
of company and employee or retiree contributions.  Retiree insurance  benefits
are provided by  insurance companies whose  premiums are based  on claims paid
during the year.


PAGE
<PAGE>

     A  reconciliation  of  the  accumulated postretirement benefit obligation
(APBO) measured as of December 31,  1995 and December 31, 1994 to  the amounts
recognized in the Company's consolidated  balance sheets at December 31,  1995
and 1994 is as follows:

<TABLE>
<CAPTION>
                                             1995        1994
                                          ---------   ---------
        <S>                               <C>         <C>
        Retirees                          $   1,475   $   2,602
        Fully eligible active employees         997       1,146
        Other active employees                1,117         885
                                          ---------   ---------
        Accumulated benefit obligation        3,589       4,633
        Unrecognized prior service cost         100        (713)
        Unrecognized net gain                 1,475       1,114
                                          ---------   ---------
        Accrued APBO included in
          other liabilities               $   5,164   $   5,034
                                          =========   =========

</TABLE>

     The accumulated benefit obligation for 1995 and 1994 was determined using
the following assumptions:
                                1995                    1994
                         ------------------      ----------------
     Discount rate             7.25%                    8.5%
     Health care cost    9% for 1996             10% for 1995
     trend rate          graded down per         graded down per
                         year to 6% in the       year to 6% in the
                         year 2002, 5.5%         year 2002, 5.5%
                         thereafter              thereafter

     Net periodic  cost of  these benefits  for the  years ended  December 31,
1995, 1994 and 1993 is as follows:

<TABLE>
<CAPTION>
                                            1995          1994          1993
                                         ---------     ---------     ---------
        <S>                              <C>           <C>           <C>
        Service cost-benefits earned
          during the period              $     161     $     171     $     148
        Interest cost on
          accumulated benefits                 349           363           470
        Net amortization                       (70)           42            61
        Curtailments                            -             68            -
                                         ---------     ---------     ---------
                                         $     440     $     644     $     679
                                         =========     =========     =========
</TABLE>


PAGE
<PAGE>

     The health care  cost trend rate  assumption does not  have a significant
effect on the amounts reported.  For example, a 1% increase in the health care
cost  trend  rate  would  increase  the  accumulated  postretirement   benefit
obligation as of  December 31, 1995,  and the net  periodic cost for  the year
then ended, by approximately 4% each.


Note 10--Stockholders' Equity

Employee stock plans

     Under various  stock option  and incentive  plans, the  Company may grant
incentive and nonqualified  stock options to  purchase its common  stock.  All
incentive options are granted at the  fair market value on the date  of grant.
Incentive stock options generally become  exercisable one year after the  date
granted and expire ten  years after the date  granted, if not earlier  expired
due  to  termination  of  employment.    Nonqualified  stock  options   become
exercisable according to a vesting schedule determined at the date granted and
expire on the date set forth  in the option agreement, if not  earlier expired
due to termination of employment.

     A summary of  stock option activity  during the years  ended December 31,
1995, 1994 and 1993, is as follows:

<TABLE>
<CAPTION>

                                            1992         1994           1993
                                         ---------     ----------    ---------
        <S>                              <C>           <C>           <C>
        Number of options to purchase
          common stock:
                Outstanding at
                  beginning of year      1,321,619     1,063,042     1,073,470
                Granted                     65,900       597,500        47,500
                Exercised                   (5,600)      (46,263)      (26,348)
                Expired                   (348,753)     (292,660)      (31,580)
                                         ---------      --------     ---------
        Outstanding at end of year       1,033,166     1,321,619     1,063,042
                                         =========     =========     =========
        Exercisable at end of year         388,999       641,408       666,594
                                         =========     =========     =========
</TABLE>

     The  exercise  prices  of  options  granted  in 1995 ranged from $9.75 to
$14.63.  The exercise prices of options granted in 1994 ranged from $13.88  to
$21.13 and the exercise price of options granted in 1993 ranged from $18.88 to
$21.25.  Options exercised were at  prices of $11.38 to $20.25, in  1995, 1994
and 1993.  During  1995, 476,600 options outstanding  at the beginning of  the
year were repriced at $9.75.  Options outstanding at December 31, 1995, are at
prices ranging from $9.75 to $28.63.


PAGE
<PAGE>

     Under certain stock incentive plans,  the Company may grant the  right to
purchase restricted shares of  its common stock.   Such shares are subject  to
restriction  on  transfer  and  to  repurchase  by the Company at the original
purchase price.  The purchase price of restricted shares is determined by  the
Company and may be nominal.   No restricted shares were granted in  1995, 1994
or 1993.

     At  December  31,  1995,  558,672  shares  were available under the stock
option  and  incentive  plans,  of  which  484,272  shares  could be issued as
restricted shares.


Stock rights

     On December 4, 1987, the Company's Board of Directors declared a dividend
distribution of one right for  each outstanding share of the  Company's common
stock to stockholders of record on December 21, 1987.  Each right entitles the
holder to  purchase, for  the exercise  price of  $40 per  share, 1/100th of a
share of Series A Preferred Stock.  Until exercisable, the rights are attached
to all shares of the Company's common stock outstanding.

     The rights are exercisable  only in the event  that a person or  group of
persons (i) acquires 20% or more of the Company's common stock and there is  a
public announcement to that effect, (ii) announces an intention to commence or
commences a  tender or  exchange offer  which would  result in  that person or
group owning 30% or more of the Company's common stock, or (iii)  beneficially
owns a substantial amount (at least 15%) of the Company's common stock and  is
declared to be an Adverse Person  (as defined in the Rights Agreement)  by the
Company's Board  of Directors.   Upon  a merger  or other business combination
transaction, each right may entitle the holder to purchase common stock of the
acquiring company  worth two  times the  exercise price  of the  right.  Under
certain other circumstances (defined in  the Rights Agreement) each right  may
entitle the holder (with certain  exceptions) to purchase common stock,  or in
certain  circumstances,  cash,  property  or  other securities of the Company,
having a value worth two times the exercise price of the right.

     The rights are redeemable  at one cent per  right at anytime prior  to 20
days after the public announcement that a person or group has acquired 20%  of
the  Company's  common  stock.    Unless  exercised or redeemed earlier by the
Company, the rights expire on December 28, 1997.



PAGE
<PAGE>

Note 11--Commitments

Lease commitments

     In  connection  with  the  sale  of  Cleo,  the  Company renegotiated its
long-term agreement  for certain  of its  principal facilities.   The  initial
lease term of this amended agreement runs through November 30, 2013, with  one
10 year renewal  option available.   The basic rent  under the lease  contains
scheduled rent increases every five years, including the renewal period.   The
lease contains  a purchase  option in  2005 (and  again in  2010) at  the fair
market value of the properties at the date of exercise.  As a condition of the
lease, all property  taxes, insurance costs  and operating expenses  are to be
paid by the Company.  For accounting purposes, this lease has been treated  as
a capital lease.

     The  Company  also  leases  additional  manufacturing,  distribution  and
administrative  facilities,   sales  offices   and  personal   property  under
noncancelable operating  leases which  expire on  various dates  through 2005.
Certain  of  these  leases  contain  renewal  and  escalating  rental  payment
provisions as well as contingent payments based upon individual store sales.

     Rental expense for the years ended  December 31, 1995, 1994 and 1993,  on
all  real   and  personal   property,  was   $23,663,  $24,493   and  $20,297,
respectively.

     Minimum rental commitments under noncancelable leases as of December  31,
1995 are as follows:

<TABLE>
<CAPTION>
                                           Capital    Operating
        Year ending December 31:            Lease       Lease
        -------------------------------   ---------   ---------
        <S>                               <C>         <C>
        1996                              $   3,100   $  11,870
        1997                                  3,100      10,388
        1998                                  3,100       5,848
        1999                                  3,100       3,399
        2000                                  3,152       1,890
        Thereafter                           56,680       1,019
                                          ---------   ---------
        Net minimum commitments              72,232   $  34,414
                                                      =========
            Less amount representing
              interest                       53,072
                                          ---------
        Present value of net minimum
          lease commitments               $  19,160
                                          =========

</TABLE>



PAGE
<PAGE>

Contract commitments

     The Company has several long-term customer sales agreements which require
payments and  credits for  each of  the years  in the  five-year period  ended
December 31, 2000, of $7,628, $5,950, $5,715, $3,913 and $2,986, respectively,
and no payments and credits thereafter.   These amounts are included as  other
current  liabilities  or  other  liabilities  in the accompanying consolidated
balance sheet as of December 31, 1995.


Employment agreements

     The  Company  has  employment  agreements  with  certain executives which
provide  for,  among  other  things,  minimum  annual  salaries  adjusted  for
cost-of-living changes, continued payment of salaries in certain circumstances
and  incentive  bonuses.    Certain  agreements further provide for employment
termination payments, including payments  contingent upon any person  becoming
the beneficial owner of 50% or greater of the Company's outstanding stock.


Note 12--Legal Proceedings

     In  July  1994,  immediately  following  the Company's announcement of an
inventory misstatement  at Cleo,  which resulted  in an  overstatement of  the
Company's previously  reported 1993  consolidated net  income, five  purported
class  actions  were  commenced  by  certain  stockholders.   These suits were
consolidated and  a Consolidated  Amended Class  Action Complaint  against the
Company, its then Chairman, President  and Chief Executive Officer, its  Chief
Financial Officer and the former President and Chief Executive Officer of Cleo
was filed in October 1994 in the United States District Court for the Southern
District of Ohio (In Re Gibson  Securities Litigation).  In December 1994  the
Court ruled  that neither  of the  two named  plaintiffs qualified  as a class
representative.  Plaintiffs have filed an Amended Complaint naming a  proposed
substitute class representative,  and a motion  to certify a  class, which the
Company opposes, is  pending.  Like  its predecessors in  this litigation, the
most recent complaint  alleges violations of  the federal securities  laws and
seeks  unspecified  damages  for  an  asserted  public  disclosure  of   false
information regarding the Company's earnings.   The Company intends to  defend
the suit vigorously and has filed an Answer denying any wrongdoing and a Third
Party  Complaint  against  its  former  auditor  for  contribution against any
judgment adverse to the Company.

     On April  10, 1995,  two purported  class action  lawsuits were commenced
against the Company, its Chairman,  President and Chief Executive Officer  and
its  Chief  Financial  Officer  in  the  United  States District Court for the
Southern District of Ohio.   The Complaints alleged violations of  the federal
securities  law  for  an  asserted  failure  to  disclose  allegedly  material
information regarding the Company's financial performance.  On August 1, 1995,
the  two  lawsuits  were  consolidated  and  captioned  In Re Gibson Greetings
Securities  Litigation  II.    On  August  9,  1995,  the  plaintiffs  filed a
Consolidated Amended Class  Action Complaint which  restated the basic  claims
which had been presented in the original complaints.  The Court has denied, at
this stage, the Company's motion to dismiss the Consolidated Amended Complaint
and also has  conditionally denied the  plaintiffs' motion to  certify a class
for purposes  of class  action treatment  of the  litigation.   The Court will
reconsider  the  class  action  certification  motion  at  the  conclusion  of
discovery.  The Company intends to defend the action vigorously.
PAGE
<PAGE>

     The litigation  described in  the two  preceding paragraphs  is in  early
stages  of  proceedings.    Accordingly,  the  Company  presently is unable to
predict  the  effect  of  the  ultimate  resolutions of these matters upon the
Company's results  of operations  and cash  flows; as  of this  date, however,
Management does not  expect that such  resolutions would result  in a material
adverse effect upon  the Company's total  net worth, although  a substantially
unfavorable outcome could be material to such net worth.

     On March  6, 1996,  two purported  class actions  were filed  against the
Company's directors (as well as  certain former directors) and the  Company in
the New Castle County, Delaware Court of Chancery (Crandon Capital Partners v.
Cooney, et al. and Weiss v. Lindberg, et al.).  The Complaints allege that the
individual defendants  breached their  fiduciary duties  to the  plaintiffs by
refusing to negotiate in response  to an acquisition proposal for  the Company
by  American  Greetings  Corporation.    The  Complaints  seek  to require the
directors to do a number  of things, including pursuing merger  or acquisition
discussions with  American Greetings  and others.   The  Complaints also  seek
unspecified  damages  against  those  directors.    On March 20, 1996, a third
action, Krim, et al. v. Pezzillo et al.,  was filed in the  same court.  While
it  generally follows the allegations and demands of the other two Complaints,
it specifically seeks injunctive relief against the exercise of the shareholder
rights plan that  has been a  part of the  Company's corporate governance  for
nearly  ten  years.    While  the  Company  is  a named defendant in all three
actions, none of  the  Complaints  appears to seek  any other  specific relief
against the Company.  The defendants intend to defend the suits vigorously.

     In 1989, unfair labor practice charges were filed against the Company  as
an outgrowth of  a strike at  its Berea, Kentucky  facility.  Remedies  sought
included back  pay from  August 8,  1989 and  reinstatement of  employment for
approximately  200  employees  (In  the  Matter  of Gibson Greetings, Inc. and
International Brotherhood  of Firemen  and Oilers,  AFL-CIO Cases  9-CA-26706,
27660, 26875).  On May 19, 1995, a unanimous panel of the United States  Court
of Appeals for the District of Columbia Circuit found that the strike was  not
an unfair labor practice strike and that a significant number of strikers  had
been permanently replaced and thus were not entitled to reinstatement or  back
pay.  The Court remanded the case to the National Labor Relations Board for  a
factual determination on the issue of permanency with respect to approximately
52 replacements hired after June 29,  1989.  Management does not believe  that
the outcome of  this matter will  result in a  material adverse effect  on the
Company's net worth, total cash flows or operating results.

     In  addition,  the  Company  is  a  defendant  in  certain  other routine
litigation which is not expected to result in a material adverse effect on the
Company's net worth, total cash flows or operating results.



PAGE
<PAGE>

Note 13--Sale of Cleo, Inc.

     Effective November  15, 1995,  the Company  consummated its  agreement to
sell Cleo to CSS Industries, Inc.  Total consideration to the Company amounted
to approximately $133,074, consisting of $96,500 in cash, a note due and  paid
on January 29, 1996 for $24,574 and  $12,000 which will be held in escrow  for
certain  post-closing  adjustments   and  indemnification  obligations.     In
addition,  the  Company  has  been  released  from  approximately  $14,956  of
third-party debt which  will be retained  by Cleo under  its new owner.   This
transaction resulted in a loss of $54,471, net of taxes of $28,541, which  has
been included in operations for the year ended December 31, 1995.

     The following is a summary of  Cleo's net assets as of November  14, 1995
and results of operations of Cleo  for the period ended November 14,  1995 and
for the year ended December 31, 1994:

<TABLE>
<CAPTION>
                                            As of
                                      November 14, 1995
                                      -----------------
        <S>                               <C>                  <C>
        Current assets                    $ 191,203
        Property and equipment, net          33,999
        Other assets, net                     1,087
                                          ---------
            Total assets                    226,289

        Current liabilities                  22,803
        Long-term debt, including
          current portion                    14,956
                                          ---------
        Net assets                        $ 188,530
                                          =========


                                        Period Ended          Year Ended
                                      November 14, 1995    December 31, 1994
                                      -----------------    -----------------
        Revenues                          $ 151,937            $ 189,387
                                          =========            =========
        Loss before income taxes          $ (17,110)           $ (36,922)
                                          =========            =========
        Net loss                          $ (12,446)           $ (22,646)
                                          =========            =========


</TABLE>

PAGE
<PAGE>

Note 14--Quarterly Financial Data - Actual and Pro Forma (Unaudited)

<TABLE>
<CAPTION>
(Dollars in
thousands except       First      Second       Third      Fourth
per share amounts)    Quarter     Quarter     Quarter     Quarter     Year
                     --------    --------    --------    --------    --------
<S>                  <C>         <C>         <C>         <C>         <C>
1995 (1)
- -------------------
Net sales            $100,164    $ 97,323    $144,121    $198,537    $540,145
Total revenues        100,287      97,470     144,323     198,741     540,821
Cost of products
  sold                 39,168      37,520      82,520     109,494     268,702
Other
 operating expenses    56,774      55,264     140,437      70,459     322,934
Interest expense, net   3,045       2,873       3,254       3,091      12,263
Net income (loss)         271         641     (55,208)      7,807     (46,489)
Net income
  (loss) per share       0.02        0.04       (3.41)       0.49       (2.86)

1994 (2)
- -------------------
Net sales            $ 93,187    $ 90,506    $152,881    $211,468    $548,042
Total revenues         93,429      90,648     153,026     211,692     548,795
Cost of products
  sold                 36,028      43,538      86,480     143,993     310,039
Other
 operating expenses    66,826      67,787      64,422      75,471     274,506
Interest expense, net   1,653       1,867       2,514       3,800       9,834
Net income (loss)     (10,843)    (16,933)        359      (1,186)    (28,603)
Net income
  (loss) per share      (0.67)      (1.05)       0.02       (0.07)      (1.77)

1995 Pro Forma (1) (3)
- -------------------
Net sales            $ 92,554    $ 87,369    $ 89,343    $118,947    $388,213
Total revenues         92,671      87,516      89,546     119,151     388,884
Cost of products
  sold                 32,943      29,059      38,383      48,149     148,534
Other
 operating expenses    49,306      47,467      45,463      59,678     201,914
Interest expense, net   2,253       2,185       2,216       1,918       8,572
Net income              4,582       4,940       1,937       4,817      16,276
Net income per share     0.28        0.31        0.12        0.29        1.00

1994 Pro Forma (3)
- -------------------
Net sales            $ 86,167    $ 84,310    $ 94,733    $ 93,449    $358,659
Total revenues         86,405      84,452      94,878      93,673     359,408
Cost of products
  sold                 31,621      28,815      41,900      47,283     149,619
Other
 operating expenses    49,827      53,154      53,375      65,250     221,606
Interest expense, net  10,237       8,024        (699)    (12,762)      4,800
Net income (loss)      (7,374)     (6,308)        701       3,301      (9,680)
Net income
  (loss) per share      (0.46)      (0.39)       0.05        0.20       (0.60)


</TABLE>

     (1) The  1995 fourth  quarter included  lower expenses  resulting from an
adjustment to customer returns and allowances increasing net income (loss)  by
$2,545 or $.16 per share and higher expenses attributed to the full reserve of
the Company's investment in Gibson  de Mexico decreasing net income  (loss) by
$1,157 or $.07 per share.

     (2) The first three quarters of  1994 have been restated for the  effects
of derivative transactions discussed in  Note 12.  The derivatives'  impact on
net income (loss) and net income (loss) per share for the first three quarters
of 1994 was  as follows:   reduced net loss  $7,477 or $.46  per share in  the
first quarter;  increased net  loss $3,255  or $.20  per share  in the  second
quarter; no impact in the third quarter.

     (3) The unaudited Quarterly Financial Data - Pro Forma is based upon  the
Statements of Operations of the Company for each of the four quarters and year
ended December 31, 1995 and 1994 and gives effect to the sale of Cleo as if it
had  occurred  as  of  January  1,  1994  after giving effect to the pro forma
adjustments.    Pro  forma  adjustments  represent  management fee allocations
including legal, tax and administrative  expenses that are not expected  to be
eliminated,  reduction  in  interest  expense  as  a  result  of prepayment of
short-term  debt  with  sale  proceeds  and  additional commitment fees on the
unused portion of the revolving credit facility and an increase in income  tax
resulting from the income tax on reversal  of loss on sale of Cleo net  of pro
forma expenses.  Senior notes were assumed  not to be prepaid.  The pro  forma
quarterly financial data referred to above does not purport to represent  what
the Company's financial position or results of operations actually would  have
been if  the Sale,  in fact,  occurred on  the dates  referred to  above or to
project the Company's results  of operations for any  period.  This pro  forma
quarterly financial data should be  read in conjunction with the  consolidated
financial statements and notes thereto.

PAGE
<PAGE>
Independent Auditors' Report





To the Board of Directors and
Stockholders of Gibson Greetings, Inc.
Cincinnati, Ohio



     We have audited  the accompanying consolidated  balance sheets of  Gibson
Greetings, Inc. and  subsidiaries as of  December 31, 1995  and 1994, and  the
related consolidated statements of operations, stockholders' equity, and  cash
flows for each of the three years in the period ended December 31, 1995.   Our
audits also included the financial  statement schedule listed in the  Index at
Item 14.  These financial statements and the financial statement schedule  are
the responsibility  of the  Company's management.   Our  responsibility is  to
express an opinion on these  financial statements and the financial  statement
schedule based on our audits.

     We conducted our  audits in accordance  with generally accepted  auditing
standards.   Those standards  require that  we plan  and perform  the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An  audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates made  by management,  as well  as evaluating  the overall  financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

     In our opinion, the  consolidated financial statements referred  to above
present  fairly,  in  all  material  respects,  the  financial position of the
Companies at December 31, 1995 and  1994, and the results of their  operations
and their cash flows for each of the three years in the period ended  December
31, 1995 in conformity with  generally accepted accounting principles.   Also,
in our opinion, such financial statement schedule, when considered in relation
to the  basic consolidated  financial statements  taken as  a whole,  presents
fairly in all material respects the information set forth therein.





DELOITTE & TOUCHE LLP





Cincinnati, Ohio
February 14, 1996


PAGE
<PAGE>

Item 9. Changes in and Disagreements with Accountants on Accounting  and
Financial Disclosure

 Not Applicable.

PAGE
<PAGE>

                             PART III

     Except  as  set  forth  below,  the  information required by this Part is
included in  the Company's  definitive Proxy  Statement to  be filed  with the
Securities  and  Exchange  Commission  in  connection  with the Company's 1996
Annual Meeting of Stockholders, and is incorporated by reference herein.


Item 10.  Directors and Executive Officers of the Registrant

 The Executive Officers of the Company (at March 1, 1996) are as
follows:

        Name                      Age             Title
        -------------------       ---             ----------------------------
        Albert R. Pezzillo         67             Chairman of the Board,
                                                  President and
                                                  Chief Executive Officer

        William L. Flaherty        47             Vice President, Finance and
                                                  Chief Financial Officer

        Stephen M. Sweeney         59             Vice President, Human
                                                  Resources

        Gregory Ionna              44             Executive Vice President,
                                                  Sales and Marketing -
                                                  Gibson Card Division


     ALBERT R.  PEZZILLO.   Mr. Pezzillo  has been  Chairman of  the Board and
Chief Executive Officer of the Company since February 1996.  He was a business
consultant from 1990 until 1996 after his retirement in 1990 from his position
as Senior Vice President of American Home Products Corporation, a manufacturer
and  marketer  of  ethical  pharmaceuticals,  medical  supplies  and hospital,
consumer health care, food and household products.  Prior to joining  American
Home Products in 1981,  he held a variety  of executive positions with  Warner
Lambert Company and Colgate Palmolive Company.  Mr. Pezzillo became a director
of the Company in April 1990.

     WILLIAM  L.  FLAHERTY.    Mr.  Flaherty  has  been Senior Vice President,
Finance and Chief Financial Officer of the Company since November 1993.  Prior
to that  time, he  served as  Vice President  and Corporate  Treasurer of  FMR
Corp.,  the  parent  company  of  Fidelity  Investments  Group,  a mutual fund
management  and  discount  stock  brokerage  firm  (1989 - 1992)  and  as Vice
President and Treasurer of James River Corporation, an integrated manufacturer
of pulp, paper and converted paper and plastic products (1987 - 1989).


PAGE
<PAGE>

     STEPHEN M. SWEENEY.   Mr. Sweeney  joined the Company  as Vice President,
Human  Resources  in  1987.    He  held  similar  positions  with  Coca   Cola
Enterprises, Inc. from  1985 until 1987,  the Tribune Company  from 1983 until
1985 and Contel, Inc. from 1976 to 1983.

     GREGORY IONNA.   Mr. Ionna has  been Executive Vice  President, Sales and
Marketing -  Gibson Card  Division since  September 1993.   Prior  to that  he
served in various capacities within  the Sales and Marketing functions  of the
Company .

 Officers serve with the approval of the Board of Directors.


PAGE
<PAGE>
                              PART IV

Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K

     a) The following documents are filed as part of this report:


     1. Financial Statements:

    Page
   Herein  Financial Statement
   ------  ---------------------------------------------------------
     13    Consolidated Statements of Operations for the years ended
            December 31, 1995, 1994 and 1993

     14    Consolidated Balance Sheets as of December 31, 1995 and 1994

     15    Consolidated Statements of Cash Flows for the years ended
            December 31, 1995, 1994 and 1993

     16    Consolidated  Statements of  Changes in  Stockholders' Equity
            for the years ended December 31, 1995, 1994 and 1993

     17    Notes to Consolidated Financial Statements

     32    Independent Auditors' Report


     2. Financial Statement Schedules required to  be filed by Item 8 of  this
         Form 10-K:

        Schedules Filed:

    Page
   Herein  Schedule
   ------  ---------------------------------------------------------
     36    Valuation and Qualifying Accounts




PAGE
<PAGE>

     3.  Exhibits:    See  Index  of  Exhibits  (page 37) for a listing of all
          exhibits filed with this annual report on Form 10-K


     b) Reports on Form 8-K:   The Company filed the following reports on Form
                               8-K  with  the  Securities  and  Exchange
                               Commission during the quarter ended
                               December 31, 1995:

                               (i) Form 8-K  filed October  6, 1995  (date of
                                   report:  October 3, 1995) announcing a
                                   definitive agreement to sell Cleo, Inc.
                                   (Items 5 and 7)

                              (ii) Form  8-K filed  November 30,  1995 (date
                                   of report:  November 15, 1995), and related
                                   Form 8-K/A (Amendment No. 1)  filed
                                   December 4, 1995, in connection with the
                                   sale of Cleo, Inc.  (Items  2 and 7); the
                                   following financial statements were filed
                                   with these reports:

                                   - Pro Forma Condensed Consolidated
                                       Financial Statements - Summary

                                   - Pro Forma Condensed Consolidated Balance
                                       Sheet as of September 30, 1995

                                   - Pro Forma Condensed Consolidated
                                       Statement of Operations for the Nine
                                       Months Ended September 30, 1995

                                   - Pro Forma Condensed Consolidated
                                       Statement of Operations for the Year
                                       Ended December 31, 1994

                                   - Notes to Pro Forma Financial Information

PAGE
<PAGE>
                               SIGNATURES


     Pursuant to  the requirements  of Section  13 or  15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be  signed
on its behalf by the undersigned, thereunto duly authorized as of the 28th day
of March 1996.

                                Gibson Greetings, Inc.

                                By      /s/ Albert R. Pezzillo
                                        -----------------------
                                        Albert R. Pezzillo
                                        Chief Executive Officer


     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed  by the following persons  on behalf of the  registrant
and in the capacities indicated as of the 28th day of March 1996.


             Signature                  Title
            ----------                  -----
                                        Chairman of the Board,
            /s/ Albert R. Pezzillo      Chief Executive Officer
            -------------------------
            Albert R. Pezzillo          (principal executive officer)

                                        Senior Vice President, Finance
            /s/ William L. Flaherty     Chief Financial Officer
            -------------------------
            William L. Flaherty         (principal financial and
                                         accounting officer)

            /s/ Charles D. Lindberg
            -------------------------
            Charles D. Lindberg          Director


            -------------------------
            Benjamin J. Sottile          Director

            /s/ Frank Stanton
            -------------------------
            Frank Stanton                Director

            /s/ Charlotte St. Martin
            -------------------------
            Charlotte St. Martin         Director


            /s/ C. Anthony Wainwright
            -------------------------
            C. Anthony Wainwright        Director

PAGE
<PAGE>
<TABLE>
<CAPTION>
GIBSON GREETINGS, INC.
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
(Thousands of dollars)


Column A                  Column B              Column C               Column D        Column E
- --------------------     ----------     -------------------------     ----------      ----------
                                                Additions
                                        -------------------------
                         Balance at     Charged to     Charged to                     Balance at
                          Beginnng       Costs and        Other                         End of
Description               of Period      Expenses       Accounts      Deductions        Period
- --------------------     ----------     ----------     ----------     ----------      ----------
<S>                      <C>            <C>            <C>            <C>             <C>
Deducted from
  trade receivables

Allowance for
 doubtful accounts:
   Twelve months
    ended 12/31/95       $   12,653     $   6,606      $       -      $    6,954 (A)  $   12,305
   Twelve months
    ended 12/31/94           10,601        13,886              -          11,834 (A)      12,653
   Twelve months
    ended 12/31/93            7,515         4,188              -           1,102 (A)      10,601
Allowance for sales
 returns, allowances
 and cash discounts:
   Twelve months
    ended 12/31/95           54,742         97,445             -         105,214 (B)      46,973
   Twelve months
    ended 12/31/94           42,918        121,450             -         109,626 (B)      54,742
   Twelve months
    ended 12/31/93           45,902         89,987             -          92,971 (B)      42,918

</TABLE>
[FN]
- --------------------

     (A)   Accounts judged to be uncollectible and charged to reserve, net
           of recoveries.

     (B)   Includes actual cash discounts taken by customers and sales returns
           and allowances granted to customers, all of which were charged to
           the reserve.


PAGE
<PAGE>
Index of Exhibits

 Exhibit
 Number      Description
 -------     -----------------------------------------------------------------

   3(a)      Restated Certificate of Incorporation as amended (*1)

   3(b)      Bylaws (*2)

   4(a)      Article 4.01 of Restated Certificate of Incorporation (included in
             Exhibit 3(a))

   4(b)      Rights Agreement dated as of December 4, 1987, between
             Gibson Greetings, Inc. and The First National Bank of Boston,
             Rights Agent, including Certificate of Designation, Preferences
             and Rights of Series A Preferred Stock (*3)

  10(a)      Lease Agreement dated January 25, 1982 between Corporate
             Property Associates 2 and Corporate Property Associates 3 and
             Gibson Greeting Cards, Inc.  (*4)

  10(b)      Amendment dated June 25, 1985, to Lease Agreement, dated
             January 25, 1982, by and between Corporate Property Associates 2
             and Corporate Property Associates 3 and Gibson Greeting Cards,
             Inc.  (*5)

  10(c)      Credit Agreement, dated as of April 26, 1993, by and among
             Gibson Greetings, Inc.; Bankers Trust Company; The Bank of New
             York; Mellon Bank, N.A.; The Fifth Third Bank; Harris Trust and
             Savings Bank; NBD Bank, N.A.; Royal Bank of Canada; The Sanwa
             Bank, Ltd.; Society National Bank; Union Bank of Switzerland;
             Wachovia Bank of Georgia, N.A.; and Bankers Trust Company, as
             agent (*6)

  10(d)      Form of Note Agreement between Gibson Greetings, Inc. and
             Connecticut Mutual Life, The Minnesota Mutual Life Insurance
             Company, The Reliable Life Insurance Company, Federated Life
             Insurance Company, The Variable Annuity Life Insurance Company
             and Nationwide Life Insurance Company, dated May 15, 1991 (*7)

  10(e)      Executive Compensation Plans and Arrangements

             (i) 1982 Stock Option Plan (*2)

             (ii) 1983 Stock Option Plan (*2)

             (iii) 1985 Stock Option Plan (*2)

             (iv) 1987 Stock Option Plan (*2)

             (v) 1989 Stock Option Plan (*2)

             (vi) 1989 Stock Option Plan for Nonemployee Directors (*2)

             (vii) 1991 Stock Option Plan (*2)

             (viii) Employment Agreement with Thomas M. Cooney (*8)
PAGE
<PAGE>

             (ix) Form of Second Amendment to Employment Agreement with Thomas
                  M. Cooney (*1)

             (x) Employment Agreement between Gibson Greetings, Inc. and
                 Benjamin J. Sottile, dated April 1, 1993 (*6)

             (xi) ERISA Makeup Plan (*9)

             (xii) Supplemental Executive Retirement Plan (*9)

             (xiii) Agreements dated January 2, 1991 and December 10, 1993
                    between Gibson Greetings, Inc. and Stephen M. Sweeney (*2)

             (xiv) Agreement dated November 18, 1993 between Gibson Greetings,
                   Inc. and William L. Flaherty (*2)

             (xv) Agreement dated November 21, 1994 between Gibson Greetings,
                  Inc. and Nelson J. Rohrbach (*10)

             (xvi) Agreement dated June 16, 1995 between Cleo, Inc. and Nelson
                   J. Rohrbach (*11)

             (xvii) Agreement dated November 17, 1995 between Gibson
                    Greetings, Inc. and Stephen M. Sweeney

PAGE
<PAGE>

 Exhibit
 Number      Description
 -------     -----------------------------------------------------------------

             (xviii) Agreement dated November 21, 1995 between Gibson
                     Greetings, Inc. and William L. Flaherty

             (xix) Agreements dated January 2, 1991 and December 6, 1994
                   between Gibson Greetings, Inc. and Gregory Ionna

  10(f)      Stock Purchase Agreement (*12)

  10(g)      Amendment dated November 15, 1995, to Lease Agreement,
             dated January 25, 1982, by and between Corporate Property
             Associates 2 and Corporate Associates 3 and Gibson Greetings,
             Inc.

  11         Computation of Income (Loss) per Share

  21         Subsidiaries of the Registrant

  23         Independent Auditors' Consent

  27         Financial Data Schedule (contained in EDGAR filing only)


- ----------------------

    *  Filed as an Exhibit to the document indicated and
       incorporated herein by reference:

       (1) The Company's Report on Form 10-K for the year ended December
           31, 1988.

       (2) The Company's Report on Form 10-K/A (Amendment No. 1) for the
           year ended December 31, 1993.

       (3) The Company's Report on Form 8-K dated December 28, 1987,
           filed January 4, 1988.

       (4) The Company's Registration Statement on Form S-1 (No.
           2-82990).

       (5) The Company's Report on Form 10-K for the year ended December
           31, 1985.

       (6) The Company's Report on Form 10-Q for the quarter ended June
           30, 1993.

       (7) The Company's Report on Form 10-Q for the quarter ended June
           30, 1991.

       (8) The Company's Report on Form 10-K for the year ended December
           31, 1986.


PAGE
<PAGE>

       (9) The Company's Report on Form 10-K for the year ended December
           31, 1992.

      (10) The Company's Report on Form 10-K/A (Amendment No.1) for the
           year ended December 31, 1994.

      (11) The Company's Report on Form 10-Q for the quarter ended June
           30, 1995.

      (12) The Company's Report on Form 8-K dated November 15, 1995,
           filed November 30, 1995.

- ----------------------

The Company will furnish to the Commission upon request its
long-term debt instruments not listed above.

PAGE
<PAGE>


                                                                  Exhibit 11

GIBSON GREETINGS, INC.
COMPUTATION OF INCOME (LOSS) PER SHARE
(In thousands except per share amounts)
<TABLE>
<CAPTION>

                                    Twelve Months Ended December 31,
                                ----------------------------------------
                                                               Restated
                                   1995           1994           1993
                                ----------     ----------     ----------
<S>                             <C>            <C>            <C>

Net income (loss)               $  (46,489)    $ (28,603)     $  15,268
                                ==========     ==========     ==========

Weighted average number
 of shares of common
 stock and equivalents
 outstanding:

   Common stock                     16,084         16,087         16,042
   Options                             159             43             61
                                ----------     ----------     ----------
                                    16,243         16,130         16,103
                                ==========     ==========     ==========

Net income (loss) per
  share                         $    (2.86)    $    (1.77)    $     0.95
                                ==========     ==========     ==========

</TABLE>
PAGE
<PAGE>



                                                                  Exhibit 21

GIBSON GREETINGS, INC.
Subsidiaries of the Registrant
As of December 31, 1995

     NAME                                          STATE OF INCORPORATION
     --------------------------------------        ----------------------
     Gibson Greetings International Limited        Delaware
     Gibson de Mexico S.A. de C.V.                 Mexico
     The Paper Factory of Wisconsin, Inc.          Wisconsin


PAGE
<PAGE>


                      INDEPENDENT AUDITORS' CONSENT
                      -----------------------------


     We consent to the  incorporation by reference in  Registration Statements
No. 2-88721,  33-2481, 33-18221,  33-32596, 33-32597,  33-44633, 33-67782  and
33-67784 of Gibson Greetings,  Inc. on Form S-8  of our report dated  February
14, 1996, appearing in  this Annual Report on  Form 10-K of Gibson  Greetings,
Inc. for the year ended December 31, 1995.





DELOITTE & TOUCHE LLP





Cincinnati, Ohio
February 14, 1996

PAGE
<PAGE>

                                                        EXHIBIT 10(e)(xvii)

                                                 November 17, 1995

Mr. Stephen M. Sweeney
Vice President - Human Resources
Gibson Greetings, Inc.
2100 Section Road
Cincinnati, OH 45237

Re: Employment Agreement

Dear Steve:

This  will  serve  as  an  amendment  to the Employment Agreement between the
parties dated January 2, 1991 as amended December 10, 1993 ("Agreement")  and
shall become effective  only upon the  occurrence of a  change in controlling
ownership of the Company, or a sale of all or substantially all of the assets
of the Company ("Qualifying Transaction").

Upon the closing date of any Qualifying Transaction occurring during the term
of the Agreement, the Agreement shall be amended as follows:

1. Upon the occurrence of a Qualifying Transaction, the term of the Agreement
is hereby extended  for a period  of two (2)  years from the  closing date of
such Qualifying  Transaction.   Unless you  receive at  least six (6) months'
prior written notice from the Company that the Agreement will terminate  upon
the 	expiration of said two (2) year period, the Agreement will automatically
be 	extended and will continue in effect until terminated by the Company  for
any reason and at any time upon giving you six (6) months' written notice  or
by you upon thirty (30) days' written notice to the Company.  This  agreement
shall remain at all times subject to earlier termination for cause.

All other terms and conditions of the Agreement not amended hereby remain  in
full force and effect.

                                                 Sincerely,

                                                 GIBSON GREETINGS, INC.

                                                 By: /s/ Albert R. Pezzillo

ACCEPTED AND AGREED TO:

/s/ Stephen M. Sweeney

Stephen M. Sweeney

Date:  11/28/95

PAGE
<PAGE>


                                                        EXHIBIT 10(e)(xviii)



                                                 November 21, 1995

Mr. William L. Flaherty
Vice President, Finance and
Chief Financial Officer
Gibson Greetings, Inc.
2100 Section Road
Cincinnati, OH 45237

Dear Bill:

As we have  discussed, Gibson Greetings,  Inc. and you  desire to amend  your
Employment Agreement dated November  18, 1993 ("Agreement").   This amendment
is as follows:

1.  Paragraph 10 of the Agreement is deleted.

2.  New Paragraph 10 is hereby adopted to read as follows:

In the event of:

     (a)  voluntary  termination  of  your  employment  by you no sooner than
thirty (30) but not later than sixty (60) days after a Change in Control  (as
hereinafter defined); or

     (b) termination of  your employment by  the Company within  one (1) year
after a Change in Control (as hereinafter defined), but excepting termination
by the Company pursuant to  Paragraph 11 (illness, incapacity, or  death) and
termination by the Company for cause pursuant to Paragraph 12,

then in the case of either (a) or (b) above, the Company shall pay to you the
sum of three (3) times your annual base salary which at the time is in effect
in lieu of all other  severance, termination, and continuing pay  benefits to
which you would be entitled  under the Agreement or otherwise  (and including
without limitation payments under Paragraphs 1 and 14).  Payment will be made
to you within three (3) business days following your termination.

A Change in Control  as used herein shall  be deemed to have  occurred if the
conditions set  forth in  any one  of the  following subparagraphs shall have
been satisfied:

     (i) any person is  or becomes the Beneficial  Owner, as defined in  Rule
13(d)(3) of the Securities Exchange Act of 1934, as amended from time to time
("Beneficial Owner"), directly  or indirectly, of  securities of the  Company
(not  including  in  the  securities  beneficially  owned  by such Person any
securities acquired directly from the Company or its affiliates) representing
50% or more of  the combined voting power  of the Company's then  outstanding
securities; or

PAGE
<PAGE>

     (ii)  if  any  action  relating  to  termination is taken by the Company
pursuant to the request or direction of any Person who by agreement,  whether
actual, implied, or otherwise will  become a Beneficial Owner with  ownership
as described in  (i) above, or  pursuant to the  request or direction  of any
Person who  requests or  directs such  action as  a condition  to becoming  a
Beneficial Owner with ownership as described  in (i) above, then a Change  in
Control shall be deemed to have  occurred with respect to such action  and to
have preceded such action; or

     (iii) during  any period  of two  consecutive years  (not including  any
period prior  to the  execution of  this Agreement),  individuals who  at the
beginning of  such period  constitute the  Board and  any new director (other
than a director designated by a Person who has entered into an agreement with
the Company to effect a transaction described in clause (i), (iv), or (v)  of
this definition) whose  election by the  Board or nomination  for election by
the Company's stockholders  was approved by  a vote of  at least two  -thirds
(2/3) of the directors then still in office who either were directors at  the
beginning of  the period  or whose  election or  nomination for  election was
previously  so  approved,  cease  for  any  reason  to  constitute a majority
thereof; or

     (iv) the shareholders of the  Company approve a merger or  consolidation
of  the  Company  with  any  other  corporation,  other  than (a) a merger or
consolidation which  would result  in the  voting securities  of the  Company
outstanding  immediately  prior  thereto  continuing  to represent (either by
remaining outstanding  or by  being converted  into voting  securities of the
surviving entity or any parent thereof), in combination with the ownership of
any  trustee or other fiduciary holding securities under an employee  benefit
plan of the Company, at least 50% of the combined voting power of the  voting
securities of  the Company  or such  surviving entity  or any  parent thereof
outstanding immediately after such merger  or consolidation, or (b) a  merger
or consolidation effected to implement a recapitalization of the Company  (or
similar  transaction)  in  which  no  Person  acquires  more  than 50% of the
combined voting power of the Company's then outstanding securities; or

     (v)  the  shareholders  of  the  Company  approve  a  plan  of  complete
liquidation of the Company or an agreement for the sale or disposition by the
Company of all or substantially all the Company's assets.

As used in this Paragraph, "Person"  shall have the meaning given in  Section
3(a)(9) of the Exchange Act, as modified and used in Sections 13(d) and 14(d)
thereof; however, a Person  shall not include (i)  the Corporation or any  of
its subsidiaries, (ii) a trustee or other fiduciary holding securities  under
an employee benefit plan of the Corporation or any of its subsidiaries, (iii)
an underwriter temporarily holding securities pursuant to an offering of such
securities,  or  (iv)  a  corporation  owned,  directly or indirectly, by the
stockholders  of  the  Corporation  in  substantially the same proportions as
their ownership of stock of the Corporation.

3. The last sentence of Paragraph  12 is amended to insert "10,"  between the
word "Paragraphs" and the number "13."

PAGE
<PAGE>

To indicate your acceptance of and willingness to be bound by this  amendment
to your  Agreement, please  sign and  return one  duplicate original  of this
letter.

                                                 Sincerely,

                                                 GIBSON GREETINGS, INC.

                                                 By: /s/ Albert R. Pezzillo

ACCEPTED AND AGREED TO:

/s/ William L. Flaherty

William L. Flaherty

Date:  November 30, 1995

PAGE
<PAGE>

                                                        EXHIBIT 10(e)(xix)



                                        January 2, 1991




Mr. Gregory Ionna
Vice President - Marketing
Gibson Division
Gibson Greetings, Inc.
2100 Section Road
Cincinnati, Ohio  45237

Re:  Employment Agreement

Dear Greg:

In accordance with our prior discussions, it is my pleasure to confirm to you
the following terms and conditions under which you have agreed to continue
serving as Vice President - Marketing of the Gibson Division of Gibson
Greetings, Inc. ("Company").

1.  You have agreed to serve the Company on a full-time basis as a senior
    executive employee, and the Company agrees to employ you as such, for a
    period of three years commencing December 1, 1990 and ending on November
    30, 1993.  Your annual salary, effective December 1, 1990, shall be $90,000
    which amount may be increased from time to time by the Company throughout
    the term of the Agreement in accordance with the Company's salary
    administration program.  In addition, you will qualify for the Key
    Executives' Bonus Program.

2.  In addition to the above salary and bonus, you will also be included in
    Gibson's Supplemental Executive Retirement Plan and in Gibson's other
    programs for executives which include:  executive physical examinations,
    supplemental life insurance, and tax preparation and estate planning
    assistance.

3.  In the event you are unable to perform your duties hereunder due to illness
    or other incapacity, which incapacity continues for more than six
    consecutive or nonconsecutive months in any twelve month period, the
    Company shall have the right, on not less than 30 days written notice to
    you, to terminate this Agreement.  In the event of your death during your
    employment hereunder, your salary shall cease as of the last day of the
    sixth full calendar month following the month in which your death occurs.
    Except for such salary continuation rights, this Agreement shall terminate
    as of the date of death.

PAGE
<PAGE>

4.  In the event any person becomes the beneficial owner of fifty percent (50%)
    or more of the Company's securities, and you are not retained by that
    person in substantially the same capacity and salary as contemplated herein
    for at least six (6) months from the date of said change in beneficial
    ownership, then upon your termination hereunder, you will be paid one
    year's salary reduced by 1/12 for each full month of employment completed
    after said change in beneficial ownership.  Any amount to be paid hereunder
    would be further reduced by the value of any severance package received by
    you from the new ownership in connection with your termination.

5.  In the event you voluntarily terminate your employment during the term of
    this Agreement, or if your employment is terminated for cause, your right
    to all compensation hereunder shall cease as of the date of termination.
    "Cause" shall mean dishonesty, insubordination, gross negligence or willful
    misconduct in the performance of your duties, failure to perform duties in
    a diligent and competent manner, or any willful or material breach of this
    Agreement.  Termination of employment under this Paragraph shall terminate
    this Agreement with the exception of the provisions of Paragraphs 6, 7, and
    9.

6.  Also in the event you voluntarily terminate your employment hereunder, or
    in the event the Company terminates this Agreement and your employment for
    cause, you agree that for a period of two years after such termination, you
    will not compete, directly or indirectly, with the Company or with any
    division, subsidiary or affiliate of Gibson Greetings, Inc. or participate
    as a director, officer, employee, consultant, advisor, partner or joint
    venturer in any business engaged in the manufacture or sale of greeting
    cards, gift wrap or other products produced by the Company, or by any
    division, subsidiary or affiliate of Gibson Greetings, Inc., without the
    Company's prior consent.  If this Agreement is not earlier terminated as
    provided in this Paragraph, your said obligation not to compete shall
    continue in effect for a period of one year following the expiration of
    this Agreement or of any renewal or extension hereof.

7.  In connection with this Agreement, you agree to continue to receive
    confidential information of the Company in confidence, and not to disclose
    to others, assist others in the application of, or use for your own gain,
    such information, or any part thereof, unless and until it has become
    public knowledge or has come into the possession of others by legal and
    equitable means.  You further agree that, upon termination of employment
    with the Company, all documents, records, notebooks, and similar writings,
    including copies thereof, then in your possession, whether prepared by you
    or by others, will be left with the Company.  For purposes of this
    Paragraph, "confidential information" means information concerning
    Company's finances, plans, sales, products, processes and services, or
    those of Company's subsidiaries, divisions or affiliates, which is
    disclosed to you or known by you as a consequence of or through your
    employment with the Company, and which is not generally known in the
    industry in which the Company or its subsidiaries, divisions or affiliates
    are or may become engaged.

8.  Nothing herein is intended to be granted to you in lieu of any rights or
    privileges to which you may be entitled as an executive employee of the
    Company under any retirement, insurance, hospitalization, or other plan
    which may now or hereafter be in effect.

PAGE
<PAGE>

9.  This Agreement shall inure to the benefit of and be binding upon you and
    your legal representatives as well as the Company, its successors and
    assigns including, without limitation, any person, partnership, corporation
    or other entity which may acquire all, or substantially all, of the
    Company's assets and business.

To indicate your acceptance of and willingness to be bound by this Agreement,
please sign and return one duplicate original of this letter.

                                        Sincerely,

                                        GIBSON GREETINGS, INC.

                                        /s/Benjamin J. Sottile

                                        Benjamin J. Sottile
                                        President and C.E.O.

BJS/HLC/ss:=14


ACCEPTED AND AGREED TO:

/s/ Gregory Ionna

Gregory Ionna

Date:

PAGE
<PAGE>

                                   December 6, 1994


Mr. Gregory Ionna
Executive Vice President -
  Sales and Marketing
Gibson Card Division
Gibson Greetings, Inc.
2100 Section Road
Cincinnati, OH   45237


Dear Greg:

As  you are aware, the original term of your employment agreement
with Gibson Greetings, Inc. expired on November 30, 1993.

We believe  that you, as a  highly valued member of  the Company,
have  earned and  continue  to deserve  the career  and financial
security  afforded by an employment agreement.  Therefore, we are
hereby  offering  to  extend   your  January  2,  1991  agreement
indefinitely until it is  terminated by the Company upon  one (1)
year's advance written notice to you.  The agreement shall remain
subject to earlier termination for cause.

In  addition,  as  requested  by you,  the  two-year  non-compete
provision  set forth  in Paragraph  6 of  the agreement  shall be
changed to  one year.   All  other terms  and  conditions of  the
agreement shall remain the same.

Please  be aware that, even  if the Company  decides to terminate
your  employment  agreement,  that  would not  necessarily  be  a
termination of your employment relationship with the Company.

To indicate your acceptance of  this amendment, please sign where
indicated below and, as promptly as possible, return the executed
original in the enclosed self-addressed envelope.  Please be sure
to retain an executed copy for your records.

                                   Sincerely,

                                   GIBSON GREETINGS, INC.

                                   /s/Stephen M. Sweeney

                                   Stephen M. Sweeney
                                   Vice President, Human Resources

SMS/dk

ACCEPTED AND AGREED TO:

/s/ Gregory Ionna

Gregory Ionna

Date:12/14/94

PAGE
<PAGE>


                                                        EXHIBIT 10(g)

                      LEASE AMENDMENT AGREEMENT
                      -------------------------


          THIS LEASE AMENDMENT AGREEMENT (this "Agreement") is made this
15th day of November 1995 by and among CORPORATE PROPERTY ASSOCIATES 2 AND
CORPORATE PROPERTY ASSOCIATES 3 (collectively "Landlord"), both California
limited partnerships with an address c/o W.P.Carey & Co., Inc., 50
Rockefeller Plaza, New York, New York 10020 and GIBSON GREETINGS, INC.,
formerly known as Gibson Greeting Cards, Inc.  ("Gibson"), a Delaware
corporation, with an address at 2100 Section Road, Cincinnati, Ohio 45237.


                         W I T N E S S E T H
                         - - - - - - - - - -

          WHEREAS, Landlord and Gibson entered into a Lease Agreement dated
January 25, 1982, as amended by Amendment dated June 25, 1985 and as further
amended by an undated Letter Agreement executed by Landlord and Gibson on
or about April 25, 1986 (collectively, as so amended, the "Lease").
Pursuant to the Lease, Landlord is currently leasing to Gibson three
parcels of Land, together with the Improvements and Equipment erected
thereon and pertaining thereto (individually, the "Ohio Premises", the
"Tennessee Premises" and the "Kentucky Premises" and collectively, the
"Leased Premises").  The Leased Premises are more particularly described in
the Lease.

          WHEREAS, by Sublease of Tennessee Premises dated as of the first
day of January, 1989, Gibson subleased to CLEO, Inc., a Tennessee
corporation, a subsidiary of Gibson, ("CLEO") the Tennessee Premises (the
"Sublease").  Landlord consented to the Sublease by letter to Gibson dated
December 30, 1988.

          WHEREAS, a Memorandum of Lease was filed in Hamilton County, Ohio
as to the Ohio Premises, Madison County, Kentucky, as to the Kentucky
Premises, and Shelby County, Tennessee as to the Tennessee Premises, with
respect to the Lease.

          WHEREAS, Gibson, with the consent of Landlord, is,
contemporaneously with the execution of this Agreement, selling all of the
stock of CLEO to CSS Industries, Inc., a Delaware corporation ("CSS") and
terminating the Sublease.

          WHEREAS, CLEO and Landlord, contemporaneously with the execution
of this Agreement, will execute a separate Lease Agreement with respect to
the Tennessee Premises.

          WHEREAS, Landlord and Gibson wish to clarify their mutual rights,
duties and obligations under the Lease and make various amendments to the
Lease all as more particularly set forth herein.

PAGE
<PAGE>


          NOW, THEREFORE, the parties hereto in consideration of the mutual
promises contained herein and intending to be legally bound hereby,
covenant and agree as follows:

          1. The recitals set forth above, all exhibits attached hereto, if
any, and the Lease referred to therein, are incorporated herein by
reference and all definitions and document identifications, shall, except
as expressly provided to the contrary herein, have the same meanings in
this Agreement as are respectively ascribed to them in the Lease as if set
forth in full in the body of this Agreement.

          2. The Lease is hereby terminated with respect to the Tennessee
Premises only.  Accordingly, all references in the Lease to the Tennessee
Premises are hereby deleted and the term "Leased Premises" shall hereafter
mean collectively only the Ohio Premises and the Kentucky Premises.

          3. From and after the date hereof Gibson shall be obligated to
perform all of the terms, covenants and conditions and shall hold all of
the rights, duties, obligations and benefits of the tenant under the Lease
(including, without limitation, liability for any Environmental Violation)
as the same applies to the Ohio Premises and the Kentucky Premises only, as
the same may be amended by this Agreement.

          4. Gibson shall remain liable to Landlord for the performance of
all of tenant's liabilities, duties, obligations, covenants and agreements
under the Lease (including, without limitation, liability for any
Environmental Violation) as they pertain to the Tennessee Premises (a)
which arose on or prior to the date hereof or (b) which arise on or after
the date hereof due to acts or omissions of Gibson and/or conditions
existing at the Tennessee Premises prior to the date hereof.  The foregoing
agreement shall remain in full force and effect in favor of Landlord,
notwithstanding any agreement between Gibson and CLEO and/or CSS with
respect to assumption of liabilities under the Lease.

          5. Landlord hereby agrees to enter into a direct Lease Agreement
with CLEO contemporaneously with the execution of this Agreement.  Landlord
hereby acknowledges that (a) Basic Rent under the Lease has been paid
through October 31, 1995; (b) to the knowledge of Landlord without
independent investigation, no Event of Default exists under the Lease with
respect to the Tennessee Premises; and (c) to the knowledge of Landlord
without independent investigation, no condition exists which with the
giving of notice or the passage of time or both would constitute an Event
of Default under the Lease with respect to the Tennessee Premises except
that the roof is in disrepair and needs to be repaired or replaced;
provided, however, that Landlord shall take no action against Gibson with
reference to the condition of the roof until after May 15, 1996.

          6. (a) Gibson shall pay to Landlord, within two (2) business days
following the execution and delivery of this Agreement, the sum of Twelve
Million Two Hundred Thousand Dollars ($12,200,000) (the "Consideration").
The Consideration is a one-time lump sum payment as consideration for
Landlord terminating the Lease as to the Tennessee Premises.  Such payment
shall not reduce or be credited toward the Basic Rent, Additional Rent or
any other amount owed to Landlord by Gibson under the Lease or otherwise.

PAGE
<PAGE>


          (b) As directed by Landlord, Gibson shall wire the Consideration
directly to Principal Mutual Life Insurance Company ("Lender") to be
applied toward the payoff of the loan secured by a mortgage encumbering the
Leased Premises (the "Loan").  Landlord covenants that Landlord will
initiate a wire for the balance of funds necessary to fully pay off the
Loan, including any prepayment penalty, contemporaneously with confirmation
of receipt of the wire of the Consideration from Gibson to Lender.

          7. Paragraph 5(a) of the Lease shall be amended to extend the
Term of the Lease through November 30, 2013.

          The options to extend the Lease granted to Gibson in Paragraph
5(b) of the Lease are hereby terminated.  Paragraph 5(b) of the Lease is
deleted in its entirety and replaced by the following:

          "(b) Landlord hereby grants to Tenant the right at Tenant's
option to extend the Term of this Lease for one additional period of ten
(10) years after the expiration of the initial Term hereof (the "Renewal
Term").  The Renewal Term shall be subject to all of the terms and
conditions of this Lease as if the Term originally included such Renewal
Term and upon the exercise of such option, the Term shall include such
Renewal Term therein.  Tenant may exercise its option to extend the Term
only by giving written notice of such extension to Landlord no later than
twelve (12) months, and no earlier than 18 months, prior to the expiration
of the initial Term."

          All other provisions of Paragraph 5 of the Lease remain unchanged
and in full force and effect.

          8. In consideration of the extension of the Term of the Lease as
provided in Paragraph 7 above, Exhibit F of the Lease is deleted in its
entirety and Paragraph 6 of the Lease is amended to change Basic Rent as
follows:  Beginning November 15, 1995, the Basic Rent shall be Three
Million One Hundred Thousand ($3,100,000) Dollars per annum, payable
monthly, in arrears, as more particularly set forth in Paragraph 6 of the
Lease.  Every five (5) years, annual Basic Rent shall increase twenty
percent (20%) over the then current Basic Rent as follows:  For the period
December, 2000 through November, 2005, inclusive, Basic Rent shall be Three
Million Seven Hundred Twenty Thousand ($3,720,000) Dollars per annum; for
the period December, 2005 through November, 2010, inclusive, Basic Rent
shall be Four Million Four Hundred Sixty-Four Thousand ($4,464,000) Dollars
per annum; for the period December, 2010 through November, 2013, inclusive,
Basic Rent shall be Five Million Three Hundred Fifty-Six Thousand Eight
Hundred ($5,356,800) Dollars per annum.

          Basic Rent for the Ohio  Premises, the Kentucky Premises and  the
Tennessee  Premises  for  the  fourteen  (14)  days from November 1 through
November 14, 1995, computed using the annual Basic Rent under the Lease  in
effect just prior to this Agreement, shall be paid by Gibson on December 1,
1995.  Basic Rent, computed using the annual Basic Rent set forth above  in
this Paragraph 8, for the Ohio  Premises and the Kentucky Premises for  the
sixteen (16) days from November 15 through November 30, 1995 shall be  paid
by Gibson on December 1, 1995.

PAGE
<PAGE>

          If Gibson exercises its option to extend the Lease pursuant to
Paragraph 5(b) of the Lease as amended herein, the annual Basic Rent for
the Renewal Term shall be the lower of:  (a) Six Million Four Hundred
Twenty Eight Thousand One Hundred Sixty ($6,428,160) Dollars; and (b) the
fair market rental value of the Leased Premises.  The fair market rental
value of the Leased Premises shall be determined as follows:  Landlord and
Tenant shall endeavor to agree on fair market rental value at least nine
(9) months prior to the expiration of the then current lease Term.  If
Landlord and Tenant are unable to reach agreement on the fair market rental
value of the Leased Premises within said time period, the procedure set
forth in Paragraph 27 of the Lease for determining the fair market value of
the Leased Premises shall be followed except that the appraisers shall be
instructed to determine fair market rental value, and not fair market
value.  In determining fair market rental value, the appraisers shall
determine the amount that a willing tenant would pay, and a willing
landlord of a comparable property located in a radius of 10 miles of the
Leased Premises would accept, at arm's length, to rent a property of
comparable size and quality as the Leased Premises taking into account:
(a) the age, quality, and condition of the Improvements; (b) that the
Leased Premises will be leased as a whole or substantially as a whole to a
single user; (c) a lease term of ten (10) years; (d) an absolute triple net
lease; and (e) such other items that professional real estate appraisers
customarily consider.  The fair market rental value shall be determined
separately for each property comprising the Leased Premises.  If, by virtue
of any delay, fair market rental value is not determined by the expiration
or termination of the then current Term, then until fair market rental
value is determined, Tenant shall continue to pay Basic Rent during the
Renewal Term in the same amount which it was obligated under this Lease to
pay prior to the commencement of the Renewal Term.  When fair market rental
value is determined, the appropriate Basic Rent shall be calculated
retroactive to the commencement of the Renewal Term and Tenant shall either
receive a refund from Landlord (in the case of an overpayment) or shall pay
any deficiency to Landlord (in the case of an underpayment).

          All other provisions of Paragraph 6 remain unchanged and in  full
force and effect.

          9. In consideration of the extension of the Term of the Lease as
provided in Paragraph 7 above, Paragraph 27 of the Lease shall be amended
as follows:

          The options to purchase the Leased Premises granted to Gibson on
the last day of the tenth (10th) year of the Term and on the last day of
the twentieth (20th) year of the Term are hereby terminated.

PAGE
<PAGE>

          Landlord hereby grants Gibson the option to purchase the Ohio
Premises, the Kentucky Premises or both on the last day of November, 2005
and, if Gibson does not exercise this option, Landlord hereby grants Gibson
a second option to purchase the Ohio Premises, the Kentucky Premises or
both on the last day of November, 2010, and if Gibson does not exercise
this option and has extended the Lease pursuant to Paragraph 5(b) as
amended herein, Landlord grants Gibson a third option to purchase the Ohio
Premises, the Kentucky Premises or both on the last day of November, 2023.
Accordingly, all references in Paragraph 27 of the Lease to "the last day
of the tenth (10th) year of the Term" shall be deleted and replaced by "the
last day of November, 2005," all references in Paragraph 27 of the Lease to
"the last day of the twentieth (20th) year of the Term" shall be deleted
and replaced by "the last day of November, 2010" and a reference to the
third option granted herein on the last day of November, 2023 shall be
added.

          The options to purchase granted to Gibson hereunder may only be
exercised if no Event of Default has occurred which has not been cured both
at the time of the exercise of the option and at the time of title closing
on such purchase.

          If Tenant exercises its option to purchase the Ohio Premises, the
Kentucky Premises or both, the purchase price shall be the fair market
value of such premises at the time of the exercise of the option determined
in accordance with the provisions of Paragraph 27 of the Lease (the fair
market value of both premises comprising the Leased Premises shall be
determined, even if Tenant desires to buy only one such premises, if on the
purchase date the Basic Rent will not be determined by reference to the
fair market rental value of the Leased Premises).  If Gibson exercises its
option to purchase either the Ohio Premises or the Kentucky Premises but
not both, the Lease will continue with respect to the premises not being
purchased, if the Term of the Lease has not terminated by the date of title
closing on the purchase, and the Basic Rent for such remaining premises
shall be either (a) the fair market rental value of such remaining
premises, if Basic Rent is then being determined by reference to the fair
market rental value of each premises comprising the Leased Premises
determined in accordance with the provisions of Paragraph 6 of the Lease as
amended in Paragraph 8 hereof, or (b) if the Basic Rent is not then being
determined by reference to fair market rental value, the new Basic Rent
shall be the product obtained by multiplying Basic Rent then in effect by a
fraction, the numerator of which is the fair market value of the premises
not being purchased and the denominator of which is the fair market value
of both properties comprising the Leased Premises.

          All other provisions of Paragraph 27 remain unchanged and in full
force and effect.

          10.  The following definitions shall be added to Paragraph 2 of
the Lease:

PAGE
<PAGE>

          (a) "Environmental Law" shall mean whenever enacted or
promulgated any applicable federal, state, foreign and local law, statute,
ordinance, rule, regulation, or code relating to pollution or protection of
the environment or to health and safety, including, without limitation,
laws relating to (i) emissions, discharge, releases or threatened releases
of Hazardous Substances into the environment (including ambient air,
surface water, groundwater, or land) and (ii) the processing, use,
generation, treatment, storage, disposal, recycling, or remediation of
Hazardous Substances or Hazardous Conditions.

          (b) "Environmental Violation" shall mean (a) any direct or
indirect discharge, disposal, spillage, emission, escape, pumping, pouring,
injection, leaching, release, seepage, filtration or transporting of any
Hazardous Substance at, upon, under, onto or within the Leased Premises, or
from the Leased Premises to the environment, in violation of any
Environmental Law or in excess of any reportable quantity established under
any Environmental Law or which could result in any liability to Landlord,
Tenant or First Lender, any Federal, state or local government or any other
Person for the costs of any removal or remedial action or natural resources
damage or for bodily injury or property damage, (b) any deposit, storage,
dumping, placement or use of any Hazardous Substance at, upon, under or
within the Leased Premises or which extends to any Adjoining Property in
violation of any Environmental Law or in excess of any reportable quantity
established under any Environmental Law or which could result in any
liability to any Federal, state or local government or to any other Person
for the costs of any removal or remedial action or natural resources damage
or for bodily injury or property damage, (c) the abandonment or discarding
of any barrels, containers or other receptacles containing any Hazardous
Substances in violation of any Environmental Laws, (d) any Hazardous
Condition which results in any liability, cost or expense to Landlord or
First Lender or any other owner or occupier of the Leased Premises, or
which could result in a creation of a lien on the Leased Premises under any
Environmental Law, or (e) any material violation of or noncompliance with
any Environmental Law; provided, however, Environmental Violation shall not
include any matter described in the foregoing clauses (a) through (e) of
this definition that (i) arises out of or relates to a condition existing
at the Leased Premises on the date of this Lease, (ii) arises or results
from the migration of any Hazardous Substance onto the Leased Premises from
any other property, or (iii) arises or accrues due to acts or omissions
occurring prior to the date of this Lease.

          (c) "Hazardous Conditions" shall mean conditions of the
environment, including soil, surface water, groundwater, subsurface strata
or the ambient air, relating to or arising out of the use, handling,
storage, treatment, recycling, generation, release, disposal, or threatened
release of Hazardous Substances.

          (d) "Hazardous Substances" shall mean any pollutant, contaminant,
hazardous or toxic substance, hazardous waste, or other chemicals,
substances or materials subject to regulation under any Environmental Law.

PAGE
<PAGE>

          (e) "Renewal Term" shall have the meaning set forth in Paragraph
5(b) of the Lease as amended in Paragraph 7 of this Agreement.

          11.  The effectiveness of this Agreement, the Lease Agreement
with CLEO and the transactions contemplated by those documents is
specifically conditioned and contingent upon:  (a) Landlord and CLEO
entering into a Lease Agreement for the Tennessee Premises in form and
substance acceptable to Landlord; (b) CSS executing a Guaranty and
Suretyship Agreement in favor of Landlord, guarantying CLEO's obligations
under the lease with Landlord, in form and substance acceptable to
Landlord; and (c) receipt of the Consideration by Lender within two (2)
business days of the execution of this Agreement.

          12.  Except as expressly amended hereby, the Lease remains in
full force and effect in accordance with its terms.

PAGE
<PAGE>

          IN WITNESS WHEREOF, this Agreement has been executed by the
parties hereto as of the date first above written.

Signed and  acknowledged                    CORPORATE  PROPERTY ASSOCIATES 2
in the  presence of:

                                            By:  W.P. Carey & Co., Inc.,
                                                 General Partner
/s/ Samantha Garbus                              By:/s/ John J. Park
- -------------------------                           --------------------------
Name:                                               Title: Senior VP

/s/ Stacey Edelson
- -------------------------
Name:


                                            CORPORATE  PROPERTY ASSOCIATES 3


                                            By:  W.P. Carey & Co., Inc.,
                                                 General Partner
/s/ Samantha Garbus                              By:/s/ John J. Park
- -------------------------                           --------------------------
Name:                                               Title: Senior VP

/s/ Stacey Edelson
- -------------------------
Name:



                                            GIBSON GREETINGS, INC.


                                            By:  W.P. Carey & Co., Inc.,
                                                 General Partner
/s/ Dan Fausz                                    By:/s/ William L. Flaherty
- -------------------------                           --------------------------
Name: Dan Fausz                                     William L. Flaherty
                                                    Vice President and
/s/ Gerald S. Greeenberg                            Chief Financial Officer
- -------------------------
Name: Gerald S. Greenberg



PAGE
<PAGE>


State of New York            :
                             :      ss.
COUNTY OF New York           :


          On this, the 15th day of November, 1995, before me, a notary
public, the undersigned officer, personally appeared John J. Park, who
acknowledged himself to be the Senior VP of W.P.  Carey & Co., Inc., a New
York corporation, and that he, as such officer, being authorized to do so,
executed the foregoing instrument for the purposes therein contained, by
signing the name of the corporation by himself as such officer.

          IN WITNESS WHEREOF, I hereunto set my hand and official seal the
day and year aforesaid.

                                                /s/ Samantha Garbus
                                                ------------------------
                                                Notary Public

My Commission Expires:
                      SAMANTHA GARBUS
                      Notary Public, State of New York
                      No. 31-4995627
                      Qualified in New York County
                      Commission Expires April 27, 1996



PAGE
<PAGE>


COMMONWEALTH OF PENNSYLVANIA   :
                               :      ss.
COUNTY OF Philadelphia         :


          On this, the 15th  day of November, 1995, before me, a notary
public, the undersigned officer, personally appeared William L. Flaherty,
who acknowledged himself to be the Vice President and Chief Financial
Officer of Gibson Greetings Inc., a Delaware corporation, and that he, as
such officer, being authorized to do so, executed the foregoing instrument
for the purposes therein contained, by signing the name of the corporation
by himself as such officer.

          IN WITNESS WHEREOF, I hereunto set my hand and official seal the
day and year aforesaid.

                                                /s/ Hollie R. Gibboney
                                                ------------------------
                                                Notary Public

My Commission Expires:
                      NOTARIAL SEAL
                      HOLLIE R. GIBBONEY, Notary Public
                      City of Philadelpia, Phila. County
                      My Commission Expires April 6, 1998
PAGE
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                           15555
<SECURITIES>                                         0
<RECEIVABLES>                                   130472
<ALLOWANCES>                                     59278
<INVENTORY>                                      68303
<CURRENT-ASSETS>                                214815
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