GIBSON GREETINGS INC
10-Q, 1996-11-13
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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<PAGE>

                                UNITED STATES

                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549

                                  FORM 10-Q


  [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

  For the quarterly period ended September 30, 1996

           OR

  [   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
           OF THE SECURITIES EXCHANGE ACT OF 1934


  For the transition period from  _______ to _______

                      Commission File Number 0-11902

                            GIBSON GREETINGS, INC.

  Incorporated under the laws                        IRS Employer
    of the State of Delaware                 Identification No. 52-1242761

                  2100 Section Road, Cincinnati, Ohio 45237

                   Telephone Number: Area Code 513-841-6600

Indicate  by  check  mark  whether  the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  of
1934 during  the preceding  12 months  (or for  such shorter  period that  the
registrant was required  to file such  reports), and (2)  has been subject  to
such filing requirements for the past 90 days.  Yes [X] No [ ]

Indicate the number of shares outstanding  of each of the issuer's classes  of
common stock, as of the latest practicable date:  16,146,979 shares of  common
stock, par value $.01, outstanding at November 6, 1996.





PAGE
<PAGE>
<TABLE>
 Part I. Item 1. Financial Statements

                          GIBSON GREETINGS, INC.
                   CONDENSED CONSOLIDATED BALANCE SHEETS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                                     September 30,  December 31, September 30,
                                          1996          1995          1995
                                      ----------     ----------   ----------
<S>                                    <C>           <C>           <C>
ASSETS
Current assets:
  Cash and equivalents                 $  60,713     $  15,555     $   1,100
  Note receivable                             -         24,574            -
  Trade receivables, net                  26,406        46,620        96,402
  Inventories                             74,188        68,303       184,490
  Income taxes receivable                 11,273        10,698        24,678
  Prepaid expenses                         3,499         4,054         5,946
  Deferred income taxes                   42,143        45,011        45,239
                                       ---------     ---------     ---------
     Total current assets                218,222       214,815       357,855
                                       ---------     ---------     ---------
Plant and equipment, net                  94,413        90,813       112,916
Deferred income taxes                     13,529        14,745         8,942
Other assets, net                         92,833       105,454        96,457
                                       ---------     ---------     ---------
                                       $ 418,997     $ 425,827     $ 576,170
                                       =========     =========     =========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Debt due within one year             $   7,899     $  28,894     $  79,253
  Accounts payable                        11,014         7,995        22,619
  Other current liabilities               74,244        71,642        75,489
  Accrued loss on sale of Cleo, Inc.         -             -          82,758
                                       ---------     ---------     ---------
     Total current liabilities            93,157       108,531       260,119
                                       ---------     ---------     ---------
Long-term debt                            40,867        46,533        52,093
Sales agreement payments due
  after one year                          15,390        18,564        19,912
Other liabilities                         21,003        21,957        21,328
                                       ---------     ---------     ---------
     Total liabilities                   170,417       195,585       353,452
                                       ---------     ---------     ---------
Stockholders' Equity:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                -             -             -

  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                    -             -             -

  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,638,380 shares issued at September
   30, 1996, 16,585,130 shares issued at
   December 31, 1995 and 16,579,930
   shares at September 30, 1995              166           166           166
  Paid-in capital                         46,628        46,041        46,050
  Retained earnings                      207,308       191,793       183,986
  Foreign currency adjustment                429        (1,807)       (1,538)
                                       ---------     ---------     ---------
                                         254,531       236,193       228,664
  Less treasury stock, at cost,
   494,601 shares at September 30,1996
   and December 31, 1995 and 489,701
   shares at September 30, 1995            5,951         5,951         5,946
                                       ---------     ---------     ---------
     Total stockholders' equity          248,580       230,242       222,718
                                       ---------     ---------     ---------
                                       $ 418,997     $ 425,827     $ 576,170
                                       =========     =========     =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                              Three Months Ended        Nine Months Ended
                                 September 30,             September 30,
                            ----------------------    ----------------------
                               1996         1995         1996         1995
                            ---------    ---------    ---------    ---------
<S>                         <C>          <C>          <C>          <C>
Revenues                    $  92,551    $ 144,323    $ 278,915    $ 342,080
                            ---------    ---------    ---------    ---------
Costs and expenses

  Operating expenses:

    Cost of products sold      38,721       82,520      104,165      159,208

    Selling, distribution
    and administrative
    expenses                   50,710       57,679      148,999      169,717

    Loss on sale of
    Cleo, Inc.                     -        82,758           -        82,758
                            ---------    ---------    ---------    ---------
    Total operating
      expenses                 89,431      222,957      253,164      411,683
                            ---------    ---------    ---------    ---------

Operating income (loss)         3,120      (78,634)      25,751      (69,603)
                            ---------    ---------    ---------    ---------
  Financing expenses:

    Interest expense            1,812        3,386        5,794        9,529

    Interest income              (910)        (132)      (2,313)        (357)
                            ---------    ---------    ---------    ---------
    Total financing
      expenses, net               902        3,254        3,481        9,172
                            ---------    ---------    ---------    ---------
Income (loss) before
  income taxes                  2,218      (81,888)      22,270      (78,775)

    Income taxes               (1,836)     (26,680)       6,751      (24,479)
                            ---------    ---------    ---------    ---------
Net income (loss)           $   4,054    $ (55,208)   $  15,519    $ (54,296)
                            =========    =========    =========    =========
Net income (loss)
  per share                 $    0.25    $   (3.41)   $    0.95    $   (3.35)
                            =========    =========    =========    =========
Dividends per share         $      -     $      -     $      -     $      -
                            =========    =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
<PAGE>
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                          (Dollars in thousands)
                                (Unaudited)
<CAPTION>
                                                       Nine Months Ended
                                                          September 30,
                                                    ------------------------
                                                       1996          1995
                                                    ----------    ----------
<S>                                                 <C>           <C>
CASH FLOW FROM OPERATING ACTIVITIES:
 Net income (loss)                                  $   15,519    $  (54,296)
                                                    ----------    ----------
 Adjustments to reconcile net income (loss) to
  net cash provided by operating activities:
   Depreciation and write-down of display fixtures      16,067        17,279
   Loss on disposal of plant and equipment                 433         3,424
   Deferred income taxes                                 4,084         2,674
   Loss on sale of Cleo, Inc.                               -         82,758
   Amortization of deferred costs and other
    intangibles                                         17,863        14,004
   Change in assets and liabilities:
      Decrease in trade receivables, net                20,214       101,397
      Increase in inventories                           (5,885)      (57,030)
      Increase in income tax receivable                   (575)      (24,678)
      (Increase) decrease in prepaid expenses              555          (227)
      Increase in other assets, net of amortization     (5,242)       (7,590)
      Increase in accounts payable                       3,019           840
      Decrease in income taxes payable                      -         (4,742)
      Increase (decrease) in other current
        liabilities                                      2,602       (11,501)
      Increase (decrease)in other liabilities           (4,132)          403
   All other, net                                        2,198          (351)
                                                    ----------    ----------
           Total adjustments                            51,201       116,660
                                                    ----------    ----------
        Net cash provided by operating activities       66,720        62,364
                                                    ----------    ----------
CASH FLOW FROM INVESTING ACTIVITIES:
 Purchase of plant and equipment                       (20,302)      (14,655)
 Proceeds from sale of plant and equipment                 240           361
 Collection of note receivable                          24,574            -
                                                    ----------    ----------
        Net cash provided by (used in)
           investing activities                          4,512       (14,294)
                                                    ----------    ----------
CASH FLOW FROM FINANCING ACTIVITIES:
 Net decrease in short-term borrowings                 (19,000)      (37,950)
 Payments on long-term debt, net                        (7,661)      (11,072)
 Issuance of common stock                                  587            58
 Acquisition of common stock for treasury                   -             (6)
                                                    ----------    ----------
       Net cash used in financing activities           (26,074)      (48,970)
                                                    ----------    ----------
NET INCREASE (DECREASE) IN CASH AND EQUIVALENTS         45,158          (900)

CASH AND EQUIVALENTS BEGINNING OF PERIOD                15,555         2,000
                                                    ----------    ----------
CASH AND EQUIVALENTS END OF PERIOD                  $   60,713    $    1,100
                                                    ==========    ==========

Supplemental disclosure of cash flow information
 Cash paid during the period for:
   Interest                                         $    2,155    $    6,631
   Income taxes                                          3,241         2,266
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                Nine Months Ended September 30, 1996 and 1995
               (Dollars in thousands except per share amounts)
                                 (Unaudited)


Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the accounts  of Gibson  Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been eliminated in  consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in  accordance  with  Article  10-01  of  Regulation S-X of the Securities and
Exchange Commission and, as such,  do not include all information  required by
generally accepted  accounting principles.   However,  in the  opinion of  the
Company, these  financial statements  contain all  adjustments, consisting  of
only normal recurring adjustments,  necessary to present fairly  the financial
position as of September 30, 1996,  December 31, 1995 and September 30,  1995,
the results of its  operations for the three  and nine months ended  September
30, 1996 and 1995 and its cash  flows for the nine months ended September  30,
1996  and  1995.    The  accompanying  financial  statements should be read in
conjunction  with  the  consolidated  financial  statements  and notes thereto
included  in  the  Company's  Annual  Report  on  Form 10-K for the year ended
December 31, 1995.

Effective  January  1,  1996,  the  Company  adopted  Statement  of  Financial
Accounting   Standards   (SFAS)   No.   123   -  "Accounting  for  Stock-Based
Compensation."  This statement  establishes expanded financial accounting  and
disclosure standards for stock-based compensation plans.  SFAS No. 123 permits
companies  to  continue  to  apply  APB  Opinion  No.  25,  which   recognizes
compensation  cost  based  on  the  intrinsic  value  of the equity instrument
awarded.  The Company will continue to  apply APB Opinion No. 25 to its  stock
based compensation awards and will  disclose the required pro forma  effect of
compensation costs based on the fair value of the equity instrument awarded on
net income and earnings per share.

The Company began the  process of liquidating Gibson  de Mexico, S.A. de  C.V.
(Gibson de Mexico), its majority-owned Mexican subsidiary.  In connection with
the liquidation, the Company recognized a pretax charge of $2,107 in the third
quarter  to  cover  certain  liquidation  costs  and  recognized an income tax
benefit of $3,673.  Net income increased  $1,566 or $.10 per share due to  the
liquidation.

Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for interim periods are  not necessarily indicative of results  for
the full year.

PAGE
<PAGE>
Note 3 - Trade Receivables

Trade receivables consist of the following:

                                    September 30,  December 31,  September 30,
                                       1996            1995          1995
                                     ----------     ----------     ----------
Trade receivables                    $  75,176      $ 105,898      $ 146,271

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                 48,770         59,278         49,869
                                      ---------      ---------      ---------
                                     $  26,406      $  46,620      $  96,402
                                      =========      =========      =========

Note 4 - Inventories

Inventories consist of the following:

                                    September 30,  December 31,  September 30,
                                       1996            1995          1995
                                     ----------      ---------     ----------
Finished goods                       $  56,159      $  47,967      $ 137,004
Work-in-process                         11,884         12,409         14,224
Raw materials and supplies               6,145          7,927         33,262
                                      ---------      ---------      ---------
                                     $  74,188      $  68,303      $ 184,490
                                      =========      =========      =========

Note 5 - Interest Expense

There was no capitalized interest for  the three and nine month periods  ended
September 30, 1996 and 1995.

Note 6 - Net Income (Loss) Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income (loss) per share is as follows:

                                                       1996          1995
                                                    ----------    ----------
Three months ended September 30,                      16,293        16,272
                                                    ==========    ==========

Nine months ended September 30,                       16,266        16,197
                                                    ==========    ==========

PAGE
<PAGE>
Note 7 - Condensed Consolidated Statement of Operations - Pro Forma

                                  Three Months Ended     Nine Months Ended
                                September 30, 1995 (1)  September 30, 1995 (1)
                                ----------------------  ----------------------
   REVENUES                          $  89,546               $ 269,733
                                      ---------               ---------
   COSTS AND EXPENSES
     Operating expenses:
      Cost of products sold             38,383                 100,385
      Selling, distribution and
        administrative expenses         45,463                 142,236
                                      ---------               ---------
        Total operating expenses        83,846                 242,621
                                      ---------               ---------
   OPERATING INCOME                      5,700                  27,112
                                      ---------               ---------
     Financing expenses:
      Interest expense                   1,991                   6,654
      Interest income                      225                      -
                                      ---------               ---------
        Total financing expenses,
          net                            2,216                   6,654
                                      ---------               ---------
   INCOME BEFORE INCOME TAXES            3,484                  20,458
     Income taxes                        1,547                   8,999
                                      ---------               ---------
   NET INCOME                        $   1,937               $  11,459
                                      =========               =========
   NET INCOME PER SHARE              $    0.12               $    0.71
                                      =========               =========


(1) The unaudited Condensed Consolidated Statements of Operations - Pro  Forma
are based upon the Statements of  Operations of the Company for the  three and
nine months ended September 30, 1995  and give effect to the sale  in November
1995 of Cleo, Inc.   (Cleo), the Company's wholly-owned gift  wrap subsidiary,
as if it  had occurred as  of January 1,  1995 after giving  effect to the pro
forma adjustments.  Pro forma adjustments represent management fee allocations
including legal, tax and administrative  expenses that are not expected  to be
eliminated,  reduction  in  interest  expense  as  a  result  of prepayment of
short-term  debt  with  sale  proceeds  and  additional commitment fees on the
unused portion of the revolving credit facility and an increase in income  tax
resulting from the income tax on reversal  of loss on sale of Cleo net  of pro
forma expenses.  Senior notes were assumed  not to be prepaid.  The pro  forma
financial  data  set  forth  above  does  not  purport  to  represent what the
Company's financial position or results of operations actually would have been
if the sale, in fact, occurred on the date referred to above.  This pro  forma
financial data should be read  in conjunction with the condensed  consolidated
financial  statements  and  notes  thereto  contained  herein,  as well as the
consolidated financial statements and notes thereto included in the  Company's
Annual Report on Form 10-K for the year ended December 31, 1995.

PAGE
<PAGE>
Note 8 - Legal Matters

In July 1994, immediately following the Company's announcement of an inventory
misstatement at  Cleo, which  resulted in  an overstatement  of the  Company's
previously reported 1993 consolidated net income, five purported class actions
were commenced by certain stockholders.   These suits were consolidated  and a
Consolidated  Amended  Class  Action  Complaint  against the Company, its then
Chairman,  President  and  Chief  Executive  Officer, its then Chief Financial
Officer and the former President and Chief Executive Officer of Cleo was filed
in October 1994 in the United States District Court for the Southern  District
of  Ohio  (In  Re  Gibson  Securities  Litigation).   In August 1996 the Court
reconsidered its prior rulings and certified  the case as a class action.   It
also denied the Company's motion to dismiss.  The Complaint alleges violations
of the federal securities laws  and seeks unspecified damages for  an asserted
public disclosure of false information regarding the Company's earnings.   The
Company intends to defend the suit vigorously and has filed an Answer  denying
any wrongdoing  and a  Third Party  Complaint against  its former  auditor for
contribution against any judgment adverse to the Company.  The case  currently
is scheduled to be tried in June 1997.

On April 10, 1995, two purported class action lawsuits were commenced  against
the Company, its then Chairman, President and Chief Executive Officer and  its
then  Chief  Financial  Officer  in  the  United States District Court for the
Southern District of Ohio.   The Complaints alleged violations of  the federal
securities  law  for  an  asserted  failure  to  disclose  allegedly  material
information regarding the Company's financial performance.  On August 1, 1995,
the  two  lawsuits  were  consolidated  and  captioned  In Re Gibson Greetings
Securities  Litigation  II.    On  August  9,  1995,  the  plaintiffs  filed a
Consolidated Amended Class  Action Complaint which  restated the basic  claims
which had been presented in the  original complaints.  The Company intends  to
defend the action vigorously.

The  Company  presently  is  unable  to  predict  the  effect  of the ultimate
resolutions  of  the  matters  described  above  upon the Company's results of
operations  and  cash  flows;  as  of  this date, however, Management does not
expect that such  resolutions would result  in a material  adverse effect upon
the Company's total  net worth, although  a substantially unfavorable  outcome
could be material to such net worth.

On March 6, 1996, two purported class actions were filed against the Company's
directors (as well  as certain former  directors) and the  Company in the  New
Castle County, Delaware Court of Chancery (Crandon Capital Partners v. Cooney,
et  al.  and  Weiss  v.  Lindberg,  et  al.).   The Complaints allege that the
individual defendants  breached their  fiduciary duties  to the  plaintiffs by
refusing to negotiate in response  to an acquisition proposal for  the Company
by  American  Greetings  Corporation.    The  Complaints  seek  to require the
directors to do a number  of things, including pursuing merger  or acquisition
discussions with  American Greetings  and others.   The  Complaints also  seek
unspecified  damages  against  those  directors.    On March 20, 1996, a third
action, Krim, et al. v. Pezzillo, et al., was filed in the same court.   While
it generally follows the allegations and demands of the other two  Complaints,
it  specifically  seeks  injunctive   relief  against  the  exercise   of  the
shareholder  rights  plan  that  has  been  a  part of the Company's corporate
governance for nearly ten  years.  While the  Company is a named  defendant in
all three actions, none  of the Complaints appear  to seek any other  specific
relief  against  the  Company.    The  defendants  intend  to defend the suits
vigorously.

PAGE
<PAGE>
In 1989, unfair labor  practice charges were filed  against the Company as  an
outgrowth of a strike at its Berea, Kentucky facility (In the Matter of Gibson
Greetings, Inc. and International  Brotherhood of Firemen and  Oilers, AFL-CIO
Cases 9-CA-26706, 27660, 26875).   On May 19,  1995, a unanimous panel  of the
United States Court of Appeals for the District of Columbia Circuit found that
the strike was not  an unfair labor practice  strike.  The Court  remanded the
case to the National Labor Relations Board for a factual determination on  the
issue of permanency with respect to approximately 52 replacements.  On  August
2, 1996 a decision was  rendered dismissing the remaining charges  and finding
that the strikers were permanently replaced.  Since no exceptions were  filed,
the decision became final and the matter has been concluded.

In addition, the  Company is a  defendant in certain  other routine litigation
which is not expected to result in a material adverse effect on the  Company's
net worth, total cash flows or operating results.


PAGE
<PAGE>
Part  I.,  Item  2.,  Management's  Discussion  and  Analysis  of  Results  of
Operations and Financial Condition


Results of Operations


In mid-November 1995,  the Company sold  Cleo, Inc.   (Cleo), its wholly-owned
gift wrap subsidiary.   In addition  to gift wrap  and related products,  Cleo
manufactured and sold boxed Christmas cards and Valentines.  Revenues of  Cleo
included in the condensed consolidated financial statements for the three  and
nine months  ended September  30, 1995  were $54.8  million and $72.3 million,
respectively.  The results of operations  for the three and nine months  ended
September 30,  1995 included  Cleo's results  of operations.   For comparative
purposes, the discussion  below presents results  of operations for  the three
and nine months ended September 30, 1995 on a pro forma basis, excluding Cleo,
as  well  as  on  an  historical  basis.    See  Note  7 of Notes to Condensed
Consolidated Financial Statements set forth in Item 1 for certain  comparative
pro forma data for the three and nine months ended September 30, 1995.


Pro  Forma  Results  of  Operations  -  Three  Months Ended September 30, 1996
Compared with Three Months Ended September 30, 1995


Revenues in the third quarter of 1996 increased 3.4% to $92.6 million from pro
forma  revenues  of  $89.5  million  in  the third quarter of 1995, reflecting
growth at The Paper Factory of Wisconsin, Inc.  (The Paper Factory) and higher
greeting card sales.  Domestic greeting card sales continue to be impacted  by
the previously announced 1995 loss of a major greeting card customer, however,
new rooftops and  increased selling prices  have largely offset  the impact of
this loss.  Returns  and allowances were 16.7%  of sales for the  three months
ended September 30, 1996 compared to pro forma returns and allowances of 16.5%
for the same period in 1995.

Total  operating  expenses  were  $89.4  million  in the third quarter of 1996
representing a 6.7%  increase from the  total pro forma  operating expenses of
$83.8 million  in the  third quarter  of 1995.   Cost  of products  sold as  a
percent of revenues was 41.8% for  the third quarter of 1996 versus  pro forma
cost of product sold as a percent  of revenues of 42.9% for the third  quarter
of 1995.   The  decrease as  a percent  of revenues  was primarily  due to  an
increase in selling price partially offset by a change in the product mix  and
higher customer allowances.  Selling, distribution and administrative expenses
as a percent of  revenues increased to 54.8%  in the third quarter  of 1996 as
compared to 50.8% in  the third quarter of  1995, primarily due to  a one-time
charge of $2.1 million  on the liquidation of  Gibson de Mexico, S.A.  de C.V.
(Gibson de  Mexico), new  store operating  expenses at  The Paper  Factory and
increased  selling  and  marketing  expenses  in  the Card Division due to new
business  activity.    Excluding  the  charge  for  Gibson de Mexico, selling,
distribution and  administrative expenses  as a  percent of  revenues for  the
third quarter of 1996  would have been 52.5%.   The Company continues  to face
strong competitive pressures with regard to both price and terms of sale.

Interest expense,  net reflected  no short-term  borrowings, reduced long-term
debt and increased interest income  on invested balances in the  third quarter
of 1996 compared to the pro forma third quarter of 1995.

PAGE
<PAGE>
Third quarter 1996 pretax  income of $2.2 million,  including the loss on  the
liquidation  of  Gibson  de  Mexico  of  $2.1 million, compared with pro forma
pretax  income  for  1995  of  $3.5  million.   The effective income tax rate,
excluding the pretax charge of $2.1 million and related income tax benefit  of
$3.7 million on the loss on the liquidation of Gibson de Mexico, was 42.5% for
the third quarter of 1996 compared to a pro forma effective income tax rate of
44.4% for the third quarter of 1995.

Net income for the  third quarter of 1996  was $4.1 million compared  with pro
forma 1995 net  income of $1.9  million.  The  net effect of  the loss on  the
liquidation of Gibson de Mexico increased  net income by $1.6 million or  $.10
per share.


Pro  Forma  Results  of  Operations  -  Nine  Months  Ended September 30, 1996
Compared with Nine Months Ended September 30, 1995


Revenues for the nine months ended September 30, 1996 increased 3.4% to $278.9
million from pro forma  revenues of $269.7 million  for the nine months  ended
September  30,  1995,  reflecting  growth  at  The  Paper  Factory  and higher
international greeting card sales.   Domestic greeting card sales reflect  the
previously announced 1995 loss of a major greeting card customer offset by new
rooftops and increased selling prices.   Returns and allowances were  18.8% of
sales for  the nine  months ended  September 30,  1996 compared  to pro  forma
returns and allowances of 18.4% for the same period in 1995.

Total  operating  expenses  were  $253.2  million  for  the  nine months ended
September  30,  1996  representing  a  4.4%  increase from the total pro forma
operating expenses of $242.6 million  for the nine months ended  September 30,
1995.  Cost of products sold as  a percent of revenues was 37.4% for  the nine
months ended September  30, 1996 versus  pro forma cost  of product sold  as a
percent of revenues  of 37.2% for  the nine months  ended September 30,  1995.
The increase was primarily due to a change in product mix and higher  customer
allowances  partially  offset  by  an  increase  in  selling  price.  Selling,
distribution and administrative expenses as a percent of revenues increased to
53.4% for the nine  months ended September 30,  1996 as compared to  52.7% for
the nine months ended September 30,  1995, primarily due to a one-time  charge
of $2.1  million on  the liquidation  of Gibson  de Mexico,  increased fees in
connection with various legal matters and the accrual of one-time  contractual
termination costs and related expenses for certain of the Company's  employees
combined with new  store operating expenses  at The Paper  Factory.  Excluding
the  charge  for  Gibson  de  Mexico, selling, distribution and administrative
expenses as a percent of revenues for the nine months ended September 30, 1996
would  have  been  52.7%.    The  Company continues to face strong competitive
pressures with regard to both price and terms of sale.

Interest expense, net reflected  lower average short-term borrowings,  reduced
long-term debt and increased interest income on invested balances for the nine
months ended September 30, 1996 compared to the pro forma expense for the nine
months ended September 30, 1995.

PAGE
<PAGE>
For the nine months ended September  30, 1996 pretax income of $22.3  million,
including the loss  on the liquidation  of Gibson de  Mexico of $2.1  million,
compared  with  pro  forma  pretax  income  for  1995  of  $20.5 million.  The
effective income  tax rate,  excluding the  pretax charge  of $2.1 million and
related income tax benefit of $3.7  million on the loss on the  liquidation of
Gibson de  Mexico, was  42.8% for  the nine  months ended  September 30,  1996
compared to a pro forma effective income tax rate of 44.0% for the nine months
ended September 30, 1995.

Net income  for the  nine months  ended September  30, 1996  was $15.5 million
compared with pro forma 1995 net income  of $11.5 million.  The net effect  of
the loss on the liquidation of  Gibson de Mexico increased net income  by $1.6
million or $.10 per share.


Results of Operations  - Three Months  Ended September 30,  1996 Compared with
Three Months Ended September 30, 1995


Revenues in the third  quarter of 1996 decreased  35.9% to $92.6 million  from
revenues  of  $144.3  million  in  the  third  quarter  of 1995 reflecting the
reduction of  revenue as  a result  of the  sale of  Cleo partially  offset by
growth at The Paper  Factory and increased greeting  card sales.  Returns  and
allowances were 16.7% of sales for  the three months ended September 30,  1996
compared to returns and allowances of 11.9% for the same period in 1995.   The
increase  represents  the  combination  of  an  increase  in the provision for
everyday  returns  and  a  decrease  in  sales  due  to the sale of Cleo which
resulted in a greater percentage of sales subject to returns and allowances.

Total  operating  expenses  were  $89.4  million  in the third quarter of 1996
representing a  36.2% decrease  from the  total operating  expenses of  $140.2
million, excluding the loss on the sale of Cleo of $82.8 million, in the third
quarter of 1995.  Cost of products sold as a percent of revenues was 41.8% for
the third quarter of 1996 versus cost of product sold as a percent of revenues
of 57.2% for the third quarter of 1995.  The decrease was primarily due to the
sale of Cleo which resulted in a change in the Company's product mix which now
consists of higher margin products.  Selling, distribution and  administrative
expenses as a  percent of revenues  were 54.8% for  the third quarter  of 1996
versus 40.0% for  the third quarter  of 1995 reflecting  a one-time charge  of
$2.1 million on the  liquidation of Gibson de  Mexico and new store  operating
expenses at The Paper Factory,  partially offset by the reduction  of expenses
as  a  result  of  the  sale  of  Cleo.   The Company continues to face strong
competitive pressures with regard to both price and terms of sale.

Interest expense,  net reflected  no short-term  borrowings, reduced long-term
debt and increased interest income  on invested balances in the  third quarter
of 1996 compared to the third quarter of 1995.

Third quarter 1996 pretax  income of $2.2 million,  including the loss on  the
liquidation of Gibson de Mexico of $2.1 million, compared with pretax loss for
1995  of  $81.9  million,  including  the  loss  on  the sale of Cleo of $82.8
million.  The effective income tax  rate, excluding the pretax charge of  $2.1
million and  related income  tax benefit  of $3.7  million on  the loss on the
liquidation of  Gibson de  Mexico, was  42.5% for  the third  quarter of  1996
compared to an  effective income tax  rate of 32.6%  for the third  quarter of
1995.

PAGE
<PAGE>
Net income for the third quarter  of 1996 was $4.1 million compared  with 1995
net loss of $55.2 million.  The  net effect of the loss on the  liquidation of
Gibson de Mexico increased net income by $1.6 million or $.10 per share.


Results of  Operations -  Nine Months  Ended September  30, 1996 Compared with
Nine Months Ended September 30, 1995


Revenues  for  the  nine  months  ended  September 30, 1996 decreased 18.5% to
$278.9  million  from  revenues  of  $342.1  million for the nine months ended
September 30, 1995 reflecting the reduction of revenue as a result of the sale
of  Cleo,  partially  offset  by  growth  at  The  Paper Factory and increased
international greeting card sales.  Returns and allowances were 18.8% of sales
for  the  nine  months  ended  September  30,  1996  compared  to  returns and
allowances of 15.6% for the same period in 1995.  The increase represents  the
combination  of  an  increase  in  the  provision  for  everyday returns and a
decrease  in  sales  due  to  the  sale  of  Cleo  which resulted in a greater
percentage of sales subject to returns and allowances.

Total  operating  expenses  were  $253.2  million  for  the  nine months ended
September 30,  1996 representing  a 23.0%  decrease from  the total  operating
expenses of $328.9 million,  excluding the loss on  the sale of Cleo  of $82.8
million, for the nine months ended September 30, 1995.  Cost of products  sold
as a percent  of revenues was  37.4% for the  nine months ended  September 30,
1996 versus cost  of product sold  as a percent  of revenues of  46.5% for the
nine months ended September 30, 1995.   The decrease was primarily due  to the
sale of Cleo which resulted in a change in the Company's product mix which  is
now  composed  of   higher  margin  products.     Selling,  distribution   and
administrative  expenses  as  a  percent  of  revenues were 53.4% for the nine
months  ended  September  30,  1996  versus  49.6%  for  the nine months ended
September 30, 1995 primarily due to  a one-time charge of $2.1 million  on the
liquidation of  Gibson de  Mexico, increased  fees in  connection with various
legal matters and  the accrual of  one-time contractual termination  costs and
related expenses  for certain  of the  Company's employees  combined with  new
store operating expenses at The Paper Factory.  The Company continues to  face
strong competitive pressures with regard to both price and terms of sale.

Interest expense, net reflected  lower average short-term borrowings,  reduced
long-term debt and increased interest income on invested balances for the nine
months ended September  30, 1996 compared  to the nine  months ended September
30, 1995.

For the nine months ended September  30, 1996 pretax income of $22.3  million,
including the loss  on the liquidation  of Gibson de  Mexico of $2.1  million,
compared with pretax loss for 1995 of $78.8 million, including the loss on the
sale of Cleo of $82.8 million.   The effective income tax rate,  excluding the
pretax charge of $2.1 million and  related income tax benefit of $3.7  million
on the loss  on the liquidation  of Gibson de  Mexico, was 42.8%  for the nine
months ended September 30,  1996 compared to an  effective income tax rate  of
31.1% for the nine months ended September 30, 1995.

Net income  for the  nine months  ended September  30, 1996  was $15.5 million
compared with 1995 net loss of $54.3  million.  The net effect of the  loss on
the liquidation of Gibson  de Mexico increased net  income by $1.6 million  or
$.10 per share.


PAGE
<PAGE>
Liquidity and Capital Resources


Cash flow from  operating activities for  the nine months  ended September 30,
1996 provided $66.7  million in cash  compared to $62.4  million for the  same
period in 1995.  The increase from 1995 reflected an improvement in net income
partially offset by a  substantial reduction in trade  receivables outstanding
at the beginning  of the year  as a result  of the disposition  of Cleo.  Cleo
historically  comprised  the  largest   percentage  of  the  Company's   trade
receivables at the beginning of the year.  The significantly lower increase in
inventory  levels  from  the  prior  year  also  reflects  the change from the
previously necessary  substantial build-up  of inventory  for Cleo's Christmas
season.

Cash provided  by investing  activities in  1996 was  $4.5 million compared to
cash  used  in  investing  activities  of  $14.3  million  in  1995.   Capital
expenditures for the full 1996 fiscal year are expected to be higher than 1995
although consistent with historical trends.

Cash used in financing activities for the nine months ended September 30, 1996
was $26.1 million compared  to $49.0 million in  1995.  The decrease  reflects
the repayment of lower short-term borrowing levels outstanding at December 31,
1995 compared to December 31, 1994.

Management believes that its cash flow from operations and credit sources will
provide adequate funds,  both on a  short-term and on  a long-term basis,  for
currently  foreseeable  debt  payments,  lease  commitments and payments under
existing customer agreements,  as well as  for financing existing  operations,
currently  projected   capital  expenditures,   anticipated  long-term   sales
agreements consistent with industry trends and other contingencies.  (See Note
8 of Notes  to Condensed Consolidated  Financial Statements.)

With the sale  of Cleo, the  Company anticipates minimal  short-term borrowing
requirements for the remainder of 1996 compared with the Company's  historical
levels.  As previously discussed,  capital expenditures for 1996 are  expected
to be  consistent with  historical trends  for the  remaining operating units.
The note receivable  outstanding at December  31, 1995 received  in connection
with the sale of Cleo was collected on January 29, 1996 and short-term debt at
December  31,  1995  was  repaid  by  mid-January  utilizing  cash  flow  from
operations and proceeds from the sale of Cleo.

Except for the historical information contained herein, the matters  discussed
in  this  report  are  forward-looking  statements  which  involve  risks  and
uncertainties,   including   but   not   limited   to  economic,  competitive,
governmental  and  technological  factors  affecting the Company's operations,
markets, products, services and prices.



PAGE
<PAGE>
Part II. Other Information

Item 1. Legal Proceedings

The  information  presented  in  Note  8  of  Notes  to Condensed Consolidated
Financial Statement (Part I. Item 1.) is incorporated by reference in response
to this Item.

Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

Not applicable.

Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibit 10(A)                     Employment Agreement between Gibson
                                      Greetings, Inc. and F. J. O'Connell,
                                      dated August 25, 1996.

    Exhibit 27                        Financial Data Schedule (contained in
                                      EDGAR filing only).

b)  Reports on Form 8-K               None.

PAGE
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act  of 1934, Gibson
Greetings, Inc. has duly caused this amended report to be signed on its behalf
by the undersigned thereunto duly authorized.


                                       GIBSON GREETINGS, INC.


Date: November 13, 1996                By:/s/ Frank J. O'Connell
                                          ------------------------
                                          Frank J. O'Connell
                                          President and
                                          Chief Executive Officer



                                       By:/s/ Paul W. Farley
                                          ------------------------
                                          Paul W. Farley
                                          Assistant Treasurer
                                          Principal Accounting Officer




PAGE
<PAGE>


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                           60713
<SECURITIES>                                         0
<RECEIVABLES>                                    75176
<ALLOWANCES>                                     48770
<INVENTORY>                                      74188
<CURRENT-ASSETS>                                218222
<PP&E>                                          180277
<DEPRECIATION>                                   85864
<TOTAL-ASSETS>                                  418997
<CURRENT-LIABILITIES>                            93157
<BONDS>                                              0
<COMMON>                                           166
                                0
                                          0
<OTHER-SE>                                      248414
<TOTAL-LIABILITY-AND-EQUITY>                    418997
<SALES>                                         278915
<TOTAL-REVENUES>                                278915
<CGS>                                           104165
<TOTAL-COSTS>                                   253164
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                5794
<INCOME-PRETAX>                                  22270
<INCOME-TAX>                                      6751
<INCOME-CONTINUING>                              15519
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     15519
<EPS-PRIMARY>                                      .95
<EPS-DILUTED>                                      .95
        

</TABLE>

PAGE
<PAGE>

                                                            Exhibit 10(A)


                          EMPLOYMENT AGREEMENT

                 THIS AGREEMENT made as of the 25th day of August, 1996,

          by and between GIBSON GREETINGS, INC., a Delaware corporation

          (the "Corporation"), and FRANK J. O'CONNELL, residing in

          Woodstock, Vermont ("Executive").

                          W I T N E S S E T H:
                          - - - - - - - - - -

                 WHEREAS, the Corporation desires to assure itself of

          the services of Executive and Executive is willing to make his

          services available to the Corporation on the terms and conditions

          set forth below:

                 NOW, THEREFORE, in consideration of the premises and

          mutual promises contained in this Agreement, IT IS AGREED:

                 1.  Employment.  The Corporation hereby employs

          Executive and Executive hereby accepts employment with the

          Corporation on the terms and conditions set forth in this

          Agreement.

                 2.  Term.  The Term of Executive's employment

          hereunder shall commence as of the date hereof.  Unless sooner

          terminated pursuant to Paragraph 6 hereof, Executive's employment

          hereunder shall continue until December 31, 1999 (the "Term"),

          which Term shall renew automatically from year to year thereafter

          unless notice of an intention not to renew is given by either

          party to the other at least six (6) months before the end of the


                                 - 1 -

<PAGE>
<PAGE>


          Term or any renewal term, in which event Executive's employment

          shall cease as of the end of such Term or renewal term, as

          applicable.

                 3.  Duties.  Executive shall serve as, and have the

          duties and responsibilities of, the President and Chief Executive

          Officer of the Corporation and will, under the direction of the

          Board of Directors of the Corporation (the "Board"), devote

          substantially all of his working time and effort to the

          performance of the duties of such offices provided, however, that

          nothing herein shall prohibit Executive from participating in

          charitable and other activities described in a letter to the

          Corporation delivered contemporaneously herewith.  The

          Corporation shall take such actions as necessary to (i) elect

          Executive as a Director promptly after the execution of this

          Agreement and (ii) elect Executive as Chairman of the Board of

          Directors not later than the time of the Corporation's next

          annual meeting.

                 4.  Compensation.  Executive's compensation for the

          services performed under this Agreement shall be as follows:

                     (a)  Base Salary.  Executive shall receive a base

          salary of Three Hundred Fifty Thousand ($350,000) Dollars per

          year (the "Base Salary"), payable in regular semimonthly

          installments, which Base Salary shall be reviewed by the Board in

          August of each year beginning with 1997 for possible increases.


                                 - 2 -

<PAGE>
<PAGE>


                     (b)  Incentive Compensation.  In addition to Base

          Salary, Executive shall earn incentive compensation ("Incentive

          Compensation") as follows:

                     (i)  in respect of fiscal year 1996, a signing

               bonus of Two Hundred Thousand ($200,000) Dollars payable on

               the commencement of Executive's employment hereunder;

                    (ii)  in respect of fiscal year 1997 and each

               fiscal year thereafter during the Term or any renewal term

               of this Agreement (provided Executive has served as

               President and Chief Executive Officer for part or all of

               such fiscal year), a payment, to be made on or before each

               April 1 of the succeeding year, based upon the percentage

               increase in the Corporation's operating income for such

               fiscal year (on a consolidated basis using generally

               accepted accounting principles consistently applied) over

               the operating income of the previous fiscal year (but

               disregarding, in each case, extraordinary revenues or

               extraordinary costs and expenses), with no payment if the

               growth rate is less than five (5%) percent and with a

               payment equal to thirty-six (36%) percent of base salary for

               operating income growth of five (5%) percent, increasing

               proportionately thereafter to a payment equal to one hundred

               forty-three (143%) percent of base salary for operating

               income growth of fifteen percent (15%) or more.  Nothing

               herein shall prohibit the Board from granting in its

               discretion additional incentive compensation to Executive if


                                 - 3 -

<PAGE>
<PAGE>


               a percentage increase exceeds 15% or otherwise.  If the

               operating income as computed above for any previous base

               measuring year is less than the operating income for the

               fiscal year ended December 31, 1996 in the Corporation's

               audited financial statements (the "Base Operating Income"),

               then the operating income for such previous year shall be

               deemed to be the Base Operating Income for purposes of the

               calculation hereunder.

                     (c)  Stock Options.  Effective on the date of the

          commencement of Executive's employment hereunder, Executive shall

          be granted one or more non-qualified stock options (each a "Stock

          Option") to purchase an aggregate of 1,000,000 shares of common

          stock of the Corporation, par value $.01 per share (the "Common

          Stock"), to be issued under, and pursuant to the terms of, the

          Corporation's 1989 and 1991 Stock Incentive Plans (each a "Stock

          Plan") (but in no event will any portion of a Stock Option be

          exercisable if such exercise would result in an issuance of

          shares in excess of the maximum number of shares available under

          such Stock Plans).  The Stock Options granted hereby will have

          the following exercise schedule and exercise prices, and each

          such Stock Option will become exercisable, except as otherwise

          provided therein, only if Executive is a full time employee of

          the Corporation on the dates set forth below with respect to such

          Stock Option:

                     (i)  400,000 shares of Common Stock,

               exercisable on and after the date of the commencement of


                                 - 4 -

<PAGE>
<PAGE>


               Executive's employment hereunder, with an exercise price per

               share equal to the fair market value of the Common Stock on

               such date (the "Grant Date FMV").

                    (ii)  300,000 shares of Common Stock,

               exercisable on and after the date that is one (1) year from

               the date of the commencement of Executive's employment

               hereunder, with an exercise price per share equal to the

               Grant Date FMV plus $2.

                   (iii)  300,000 shares of Common Stock,

               exercisable on and after the date that is two (2) years from

               the date of the commencement of Executive's employment

               hereunder, with an exercise price per share equal to (x) the

               Grant Date FMV plus $3 with respect to the first 200,000 of

               such shares of Common Stock and (y) the Grant Date FMV plus

               $4 with respect to the remaining 100,000 shares of Common

               Stock.

                     All such Stock Options shall expire ten (10)

          years from the date of the grant of the Stock Options, subject to

          the other terms and conditions of the applicable Stock Option

          Agreements and Stock Plans.

                     The Corporation also has advised Executive

          that as of the date of this Agreement, the Corporation's 1989 and

          1991 Stock Incentive Plans have insufficient shares available for

          issuance to satisfy the full 1,000,000 share Stock Option grant

          to Executive (750,000 shares of Common Stock are currently

          available to satisfy this grant to Executive).  The Corporation


                                 - 5 -

<PAGE>
<PAGE>


          agrees to use its best efforts to take steps to obtain the

          approval of its shareholders at the next annual meeting of

          shareholders to amend the existing Stock Plans to increase the

          number of shares available pursuant thereto such that there shall

          be a sufficient number of available shares to provide Executive

          with the economic benefit of the Stock Options.  In the event

          that the necessary shareholder approval is not received, then

          Executive's sole and exclusive remedy, provided the Corporation

          has used its best efforts, shall be the right, for a period of up

          to 60 days following the date of such annual meeting of

          shareholders (which meeting shall occur no later than June 30,

          1997), to terminate this Agreement upon 30 days advance written

          notice given at any time during such 60 day period, and Executive

          shall not have the right to assert a claim for damages,

          injunctive relief or any other relief in law or equity.

          Notwithstanding the foregoing, in the event Executive exercises

          his right to terminate this Agreement pursuant to the provisions

          of this Paragraph 4(c), Executive shall be paid his pro-rata

          portion (based on the number of days of employment in 1997) of

          the amount of Incentive Compensation payable with respect to 1997

          in accordance with the terms of Paragraph 4(b), and Executive

          shall be entitled to receive all compensation and other benefits

          under Paragraphs 4(a), 4(b) and 5(a)-(h) accruing through the

          date of termination.

                     5.Fringe Benefits.


                                 - 6 -

<PAGE>
<PAGE>


                     (a)  Vacation.  Executive shall be entitled to

          four (4) weeks of paid vacation annually.

                     (b)  Club Memberships.  The Corporation shall pay

          all of Executive's dues (including initiation dues) and

          membership assessments for such club or clubs which membership(s)

          are determined by the Board to be useful in connection with

          Executive's duties on behalf of the Corporation.  The Corporation

          also shall reimburse Executive for all expenses incurred by

          Executive at such clubs on behalf of the Corporation.

                     (c)  Reimbursement for Reasonable Business

          Expenses.  The Corporation shall reimburse Executive for

          reasonable expenses incurred by him in connection with the

          performance of his duties pursuant to this Agreement, including,

          but not limited to, travel expenses, expenses in connection with

          seminars, professional conventions or similar professional

          functions and other reasonable business expenses.

                     (d)  Automobile.  The Corporation shall provide

          Executive with full use of a luxury automobile (e.g. Cadillac,

          STS, or motor vehicle of comparable cost), owned or leased by the

          Corporation, for use in carrying out his duties for the

          Corporation and otherwise.  The Corporation agrees to provide

          adequate liability and collision insurance for the automobile,

          protecting the Executive and the Corporation, and to pay all

          lease, maintenance and operating costs appropriate or necessary

          to maintain and operate such automobile in prime condition.


                                 - 7 -

<PAGE>
<PAGE>

                     (e)  Generally.  Executive shall be eligible to

          participate in such health, welfare and other fringe benefits as

          are currently available (and as may be made available in the

          future) to other senior executive-level employees of the

          Corporation.

                     (f)  Relocation Expenses.  The Corporation shall

          promptly (i) reimburse Executive for the travel expenses and, for

          a period ending 60 days from the date hereof (renewable for up to

          an additional 60 days if needed, based on Executive's statement

          that he is actively seeking permanent housing) temporary living

          expenses, including lodging and food, previously or hereafter

          incurred by him or his family in connection with the move to the

          Cincinnati, Ohio area and (ii) provide Executive with a one-time

          payment of $200,000 for all of Executive's other relocation and

          moving expenses relating hereto, including any loss on the sale

          of Executive's home in North Carolina, payable upon the

          commencement of Executive's employment hereunder.

                     (g)  Life and Disability Insurance.  The

          Corporation shall provide Executive with life insurance (not less

          than $600,000) and disability insurance in accordance with the

          Corporation's general policies.

                     (h)  Supplemental Retirement Benefits.  The

          Corporation shall provide Executive with a supplemental

          retirement benefit to be mutually agreed upon and implemented by

          December 31, 1996.

                     6.  Termination of Employment.


                                 - 8 -

<PAGE>
<PAGE>

                     (a)  Termination for Disability.  If during the

          Term or any renewal term of employment set forth in Paragraph 2

          Executive shall be unable to perform his duties hereunder on

          account of illness or other incapacity, and such illness or other

          incapacity shall continue for a period of more than six (6)

          months in any twelve-month period, the Corporation shall

          thereafter have the right to terminate Executive's employment

          prior to conclusion of the Term or renewal term set forth in

          Paragraph 2.  In the event of termination of employment under

          this Paragraph 6(a), all compensation and other benefits accruing

          after such date of termination pursuant to Paragraphs 4(a), 4(b)

          and 5(a)-(h) of this Agreement shall terminate on the date of

          employment termination, provided:

                     (1)  Incentive Compensation under Paragraph

               4(b) with respect to the fiscal year immediately preceding

               the year in which employment termination occurs shall be

               paid Executive if it has not been paid by the time of

               termination and a pro-rata portion (based on the number of

               days of employment in the year of termination) of the amount

               of Incentive Compensation payable with respect to the fiscal

               year in which employment termination occurs;

                     (2)  Outstanding Stock Options granted

               pursuant to Paragraph 4(c) which are exercisable at the time

               of Executive's termination for disability shall be

               exercisable in accordance with the terms of the applicable

               Stock Option agreements and Stock Plans;


                                 - 9 -

<PAGE>
<PAGE>

                     (3)  Semi-monthly installments of Base Salary

               under Paragraph 4(a) shall be continued for a period of 3

               full months after termination but not beyond the Term or

               renewal term of employment set forth in Paragraph 2; and

                     (4)  Medical and health coverage to the

               extent provided under Paragraph 5(e) shall be continued (at

               the Corporation's expense) for a period of six (6) months

               after termination.

                     (b)  Termination for Death.  In the event of

          Executive's death during the Term or any renewal term of

          employment set forth in Paragraph 2, all compensation and other

          benefits accruing after such date of termination pursuant to

          Paragraphs 4(a), 4(b) and 5(a)-(h) of this Agreement shall

          terminate on the date of death, provided:

                     (1)  Incentive Compensation under Paragraph

               4(b) with respect to the fiscal year immediately preceding

               the year in which death occurs shall be paid Executive's

               estate if it has not been paid by the time of termination

               and a pro-rata portion (based on the number of days of

               employment in the year of termination) of the amount of

               Incentive Compensation payable with respect to the fiscal

               year in which employment termination occurs;

                     (2)  Outstanding Stock Options granted

               pursuant to Paragraph 4(c) which are exercisable at the time

               of Executive's death shall be exercisable in accordance with


                                 - 10 -

<PAGE>
<PAGE>


               the terms of the applicable Stock Option agreements and

               Stock Plan;

                     (3)  Semi-monthly installments of base salary

               under Paragraph 4(a) shall be paid to Executive's wife or,

               if deceased, to his estate for a period of three (3) full

               months after death but not beyond the Term or renewal term

               of employment set forth in Paragraph 2; and

                     (4)  Medical and health coverage to the

               extent provided under Paragraph 5(e) shall be continued (at

               the Corporation's expense) for Executive's wife and family,

               if living, for a period equal to six (6) months.

                     (c)  Termination for Just Cause.  During the Term

          or any renewal term of employment set forth in Paragraph 2, the

          Corporation shall be entitled to terminate Executive's Employment

          at any time for Just Cause upon written notice to Executive.  For

          the purposes of this Agreement, "Just Cause" shall mean

          intentional dishonest conduct, intentional willful misconduct or

          intentional fraud by Executive in administering the affairs of

          the Corporation, conviction of a felony, Executive's material

          breach of any of Executive's material agreements or covenants set

          forth in this Agreement or Executive's gross negligence in the

          performance of Executive's duties under this Agreement and

          Executive's failure to remedy or discontinue such breach or gross

          negligence within 30 days after written notice from the Board of

          Directors specifying such breach or gross negligence.  With

          respect to the definition of Just Cause, an act, or failure to


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          act, on the part of the Executive shall be deemed "intentional"

          only if done, or omitted to be done, by the Executive not in good

          faith and without reasonable belief that his action or omission

          was in, or not opposed to, the best interest of the Corporation.

          Failure to meet performance standards or objectives of the

          Corporation shall not constitute Just Cause for purposes hereof.

          In the event of termination of employment under this Paragraph

          6(c), all compensation and other benefits accruing after such

          date of termination pursuant to Paragraphs 4(a), 4(b) and 5(a)-

          (h) of this Agreement shall terminate on the date of employment

          termination, provided:

                     (1)  Incentive Compensation under Paragraph

               4(b) with respect to the fiscal year immediately preceding

               the year in which employment termination occurs shall be

               paid Executive if it has not been paid by the time of

               termination and Executive shall receive no Incentive

               Compensation with respect to the year of termination; and

                     (2)  Outstanding Stock Options granted

               pursuant to Paragraph 4(c) which are exercisable at the time

               of Executive's termination shall be exercisable in

               accordance with the terms of the applicable Stock Option

               agreements and Stock Plan.

                     (d)  Termination without Just Cause.  During the

          Term or any renewal term of employment set forth in Paragraph 2,

          the Corporation shall be entitled to terminate Executive's


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          employment upon written notice to Executive for any reason and

          without meeting the standards of Just Cause set forth in

          Paragraph 6(c) above.  In the event of termination of employment

          under this Paragraph 6(c), all compensation and other benefits

          accruing after such date of termination pursuant to Paragraphs

          4(a), 4(b) and 5(a)-(h) of this Agreement shall terminate on the

          date of employment termination, provided:

                     (1)  Incentive Compensation under Paragraph

               4(b) with respect to the fiscal year immediately preceding

               the year in which employment termination occurs shall be

               paid Executive if it has not been paid by the time of

               termination;

                     (2)  All outstanding Stock Options granted

               pursuant to Paragraph 4(c) shall become immediately

               exercisable; and

                     (3)  Executive as and for severance pay shall

               be paid (i) on the date of such termination, three (3) years

               of Base Salary then being received pursuant to paragraph

               4(a) plus (ii) a pro-rata portion (based on the number of

               days of employment in the year of termination) of the amount

               of Incentive Compensation paid or payable with respect to

               the fiscal year in which employment termination occurs,

               payable at the time provided by Paragraph 4(b); provided

               however that if such termination occurs before January 1,

               1998, the amount payable pursuant to clause (ii) shall be

               75% of Executive's Base Salary immediately prior to such


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               termination and shall be paid on the date of such

               termination.

                     (e)  Termination by Executive for Good Reason.

          During the Term or any renewal term of employment set forth in

          Paragraph 2, the Executive shall be entitled to terminate his

          employment upon written notice to the Corporation for Good

          Reason.  For purposes of this Paragraph 6(e), "Good Reason" shall

          mean a reduction in Executive's titles as President and Chief

          Executive Officer and, commencing immediately after the next

          annual shareholders meeting, Chairman of the Board of Directors;

          a material reduction in Executive's duties or responsibilities

          hereunder; the relocation of the Corporation's principal

          executive offices to a location more than 25 miles from

          Cincinnati, Ohio; or the Corporation's material breach of any of

          the Corporation's material agreements or covenants set forth in

          this Agreement, which breach shall not have been remedied or

          discontinued within 30 days after written notice by Executive

          specifying such breach to the Corporation.  In the event of

          termination of employment under this Paragraph 6(e), all

          compensation and other benefits accruing after such date of

          termination pursuant to Paragraphs 4(a), 4(b) and 5(a)-(h) of

          this Agreement shall terminate on the date of employment

          termination, provided:

                     (1)  Incentive Compensation under Paragraph

               4(b) with respect to the fiscal year immediately preceding

               the year in which employment termination occurs shall be


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               paid Executive if it has not been paid by the time of

               termination;

                     (2)  All outstanding Stock Options granted

               pursuant to Paragraph 4(c) shall become immediately

               exercisable; and

                     (3)  Executive as and for severance pay shall

               be paid (i) on the date of such termination, three (3) years

               of Base Salary then being received pursuant to paragraph

               4(a) plus (ii) a pro-rata portion (based on the number of

               days of employment in the year of termination) of the amount

               of Incentive Compensation paid or payable with respect to

               the fiscal year in which employment termination occurs,

               payable at the time provided by Paragraph 4(b); provided

               however that if such termination occurs before January 1,

               1998, the amount payable pursuant to clause (ii) shall be

               75% of Executive's Base Salary immediately prior to such

               termination and shall be paid on the date of such

               termination.

                     (f)  Failure to Renew Employment Agreement.  In

          the event this Employment Agreement is not renewed in accordance

          with the terms of Paragraph 2 hereof all compensation and other

          benefits accruing after such date of termination pursuant to

          Paragraphs 4(a), 4(b) and 5(a)-(h) of this Agreement shall

          terminate on the date employment ceases, provided:

                     (1)  Incentive Compensation under Paragraph

               4(b) with respect to the fiscal year in which the notice of


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               non-renewal is given shall be paid Executive in accordance

               with the provisions of Paragraph 4(b);

                     (2)  Outstanding Stock Options granted

               pursuant to Paragraph 4(c) which are exercisable at the time

               of the expiration of Executive's employment shall be

               exercisable in accordance with the terms of the applicable

               Stock Option agreements and Stock Plan; and

                     (3)  In the event the failure to renew is a

               result of the Corporation giving Executive notice of non-

               renewal under Paragraph 2, Executive will be paid an amount

               equal to Executive's Base Salary then in effect (payable two

               (2) business days after the date employment ceases) and

               medical and health coverage, to the extent provided under

               Paragraph 5(e), shall be continued (at the Corporation's

               expense) for a period of 6 full months after the date

               employment ceases.

                     7.  Change of Control.

                     (a)  In General.  In the event that during the

          Term or any renewal term of employment set forth in Paragraph 2

          (i) Executive voluntary terminates employment no sooner than

          thirty (30) but not later than sixty (60) days after a Change in

          Control (as hereinafter defined) or (ii) the Corporation

          terminates Executive's employment within one (1) year after a

          Change in Control, but excepting termination of employment

          pursuant to Paragraphs 6(a), (b) and (c) hereof, then the

          Corporation shall pay to Executive, within three (3) business


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          days following Executive's termination, the sum of 2.99 times the

          sum of (A) Executive's annual Base Salary in effect immediately

          prior to such Change in Control and (B) Executive's average

          annual Incentive Compensation computed for the period after the

          fiscal year ending December 31, 1996.  In addition, if a Change

          in Control occurs, all the unexercisable Stock Options previously

          granted and available for exercise by Executive hereunder shall

          become immediately exercisable, and if Executive's employment is

          terminated thereafter in accordance with the preceding sentence,

          Executive shall be entitled to all other benefits generally

          available to senior executives of the Corporation after

          termination of employment (excluding severance, if any).  The

          foregoing payments and benefits shall be in lieu of all other

          severance, termination, unexercisable Stock Options, future stock

          awards, unpaid or future Incentive Compensation and continuing

          pay benefits to which Executive would be entitled under this

          Agreement or otherwise.

                     Notwithstanding the foregoing, in the event

          that Executive's termination pursuant to this paragraph 7(a)

          occurs in 1996 or 1997, the amount of Incentive Compensation used

          in Clause (B) of the foregoing payment formula shall be (x)

          $87,500 if the termination occurs in 1996 or (y) a pro-rata

          portion (based on the number of days of employment in 1997) of

          the amount of Incentive Compensation payable with respect to 1997

          (payable in accordance with the terms of paragraph 4(b)) if the

          termination occurs in 1997.


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                     A Change in Control as used herein shall be

          deemed to have occurred if the conditions set forth in any one of

          the following subparagraphs shall have been satisfied:

                     (1)  Any Person is or becomes the Beneficial

               Owner ("Beneficial Owner"), as defined in Rule 13d-3 of the

               Securities Exchange Act of 1934, as amended from time to

               time ("Exchange Act"), directly or indirectly, of securities

               of the Corporation representing 50% or more of the combined

               voting power of the Corporation's then outstanding

               securities; or

                     (2)   If any action relating to termination is

               taken by the Corporation pursuant to the request or

               direction of any Person who by agreement, whether actual,

               implied or otherwise, will become a Beneficial Owner with

               ownership as described in (1) above, or pursuant to the

               request or direction of any Person who requests or directs

               such action as a condition to becoming a Beneficial Owner

               with ownership as described in (1) above, then a Change in

               Control shall be deemed to have occurred with respect to

               such action and to have preceded such action; or

                     (3)  During any period of two consecutive

               years (not including any period prior to the execution of

               this Agreement), individuals who at the beginning of such

               period constitute the Board and any new director (other than

               a director designated by a Person who has entered into an

               agreement with the Corporation, to effect a transaction



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               described in clause (1), (4) or (5) of this definition)

               whose election by the Board or nomination for election by

               the Corporation's stockholders was approved by a vote of at

               least two-thirds (2/3) of the directors then still in office

               who either were directors at the beginning of the period or

               whose election or nomination for election was previously so

               approved, cease for any reason to constitute a majority of

               the Board; or

                     (4)  The stockholders of the Corporation

               approve a merger or consolidation of the Corporation with

               any other corporation, other than (a) a merger or

               consolidation which would result in the voting securities of

               the Corporation outstanding immediately prior thereto

               continuing to represent (either by remaining outstanding or

               by being converted into voting securities of the surviving

               entity or any parent thereof), in combination with the

               ownership of any trustee or other fiduciary holding

               securities prior to such merger or consolidation under an

               employee benefit plan of the Corporation at least 50% of the

               combined voting power of the voting securities of the

               Corporation or such surviving entity or any parent thereof

               outstanding immediately after such merger or consolidation,

               or (b) a merger or consolidation effected to implement a

               recapitalization of the Corporation (or similar transaction)

               in which no Person acquires more than 50% of the combined


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               voting power of the Corporation's then outstanding

               securities; or

                     (5)  The stockholders of the Corporation

               approve a plan of complete liquidation of the Corporation or

               an agreement for the sale or disposition by the Corporation

               of all or substantially all the Corporation's assets.

                     As used in this Paragraph, "Person" shall

          have the meaning given in Section 3(a)(9) of the Exchange Act, as

          modified and used in Sections 13(d) and 14(d) thereof; however, a

          Person shall not include (i) the Corporation or any of its

          subsidiaries, (ii) a trustee or other fiduciary holding

          securities under an employee benefit plan of the Corporation or

          any of its subsidiaries, which held stock of the Corporation

          prior to the Change in Control, (iii) an underwriter temporarily

          holding securities pursuant to an offering of such securities, or

          (iv) a corporation owned, directly or indirectly, both

          immediately before and immediately after the Change of Control

          event, by the stockholders of the Corporation in substantially

          the same proportions as their ownership of stock of the

          Corporation.

                     (b)  Limitation on Payments.  Notwithstanding

          anything in Paragraph 7(a) to the contrary, if any of the

          benefits payable to the Executive as a result of a Change in

          Control constitute Parachute Payments, the following provisions

          shall apply.  If the Threshold Amount is less than (x) the

          Parachute Payments but greater than (y) the Parachute Payments


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          reduced by the sum of (i) the Excise Tax and (ii) the total of

          the Federal, state and local income and employment taxes on the

          amount of the Parachute Payments in excess of the Threshold

          Amount, then the benefits payable under Paragraph 7(a) of this

          Agreement shall be reduced (but not below zero) to the extent

          necessary so that the maximum Parachute Payments shall not exceed

          the Threshold Amount.  In all other circumstances the Executive

          shall be entitled to the full benefits payable under Paragraph

          7(a) of this Agreement.  The Executive shall select a firm of

          independent certified public accountants to determine which of

          the foregoing provisions shall apply, and such determination

          shall be binding on the parties hereto.  For the purposes of this

          Paragraph 7, "Parachute Payments" shall mean any payment or

          provision by the Corporation of any amount or benefit to and for

          the benefit of the Executive, whether paid or payable or provided

          or to be provided under the terms of this Agreement or otherwise,

          that would be considered "parachute payments" within the meaning

          of Section 280G(b)(2)(A) of the Internal Revenue Code of 1986, as

          amended (the "Code") and the regulations promulgated thereunder;

          "Threshold Amount" shall mean three times the Executive's "base

          amount" within the meaning of Section 280G(b)(3) of the Code and

          the regulations promulgated thereunder, less one dollar; and

          "Excise Tax" shall mean the excise tax imposed by Section 4999 of

          the Code.

                     8.  Noncompetition.  The Corporation and Executive

          agree that the Corporation's customer contacts and relations are


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          established and maintained at great expense and that Executive by

          virtue of employment under this Agreement, will have unique and

          extensive exposure to the Corporation's customers and that he

          will be able to establish a unique relationship with those

          customers and the opportunity, both during and after employment,

          to unfairly compete with the Corporation (which term, for

          purposes of this Paragraph 8, shall include the Corporation, or

          any affiliate or subsidiary of the Corporation which provides

          similar products and services).  Therefore, Executive and the

          Corporation agree as follows:

                     (a)  During Term of Employment.  During the Term

          or renewal term of his employment, Executive agrees that he shall

          not, directly or indirectly, either individually or as an

          employee, agent, partner, shareholder, consultant or in any other

          capacity participate in, engage in or have an ownership interest

          in any business that competes with the Corporation's Business.

          The "Corporation's Business" shall mean the business of the

          Corporation and its subsidiaries of selling greeting cards and

          gift wrapping.  The ownership of an interest constituting not

          more than two (2%) percent of the outstanding debt or equity in a

          corporation the shares of which are traded on a recognized stock

          exchange or trade in the over-the-counter market, even though

          that corporation may be a competitor of the Corporation, shall

          not be deemed financial participation in a competitor.

                     (b)  Upon Termination of Employment.  Executive

          agrees that, for a period of one (1) year after the termination


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          of his employment with the Corporation, he will not, directly or

          indirectly, individually or as an employee, agent, partner,

          shareholder, consultant or in any other capacity, canvass,

          contact, solicit or accept on behalf of himself or any other

          corporation, any customers of the Corporation, for the purpose of

          providing services, products or business competitive with those

          then being provided by the Corporation nor shall Executive during

          said one (1) year period solicit or otherwise induce any then

          employee of the Corporation to leave his or her employment with

          the Corporation.

                     9.  Confidential Information.  During the Term of this

          Agreement or any renewal term and at all times subsequent

          thereto, Executive shall keep secret and shall not exploit or

          disclose or make accessible to any person or entity, except in

          furtherance of the business of the Corporation, and except as may

          be required by law or legal process, any confidential business

          information of any type relating to the business of the

          Corporation that was acquired or developed by either the

          Corporation or any of its subsidiaries or affiliates, or

          Executive, prior to or during the Term or renewal term.  In

          addition, the term "confidential business information" shall not

          include information which (i) is or becomes generally available

          to the public other than as a result of a disclosure by

          Executive; or (ii) was available to Executive prior to any

          employment by the Corporation.


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                    10.  Relief.  Executive acknowledges that the

          provisions of Paragraphs 8 and 9 of this Agreement are reasonable

          and necessary for the protection of the Corporation and that the

          corporation will be irreparably damaged if such covenants are not

          specifically enforced.  Accordingly, it is agreed that the

          Corporation will be entitled to injunctive relief for the purpose

          of restraining Executive from violating such covenants (and no

          bond or other security shall be required in connection

          therewith), in addition to any other relief to which the

          Corporation may be entitled.

                    11.  Sale, Consolidation or Merger.  In the event of a

          sale of the stock of the Corporation, or consolidation or merger

          of the Corporation with or into another corporation or entity, or

          the sale of substantially all of the operating assets of the

          Corporation to another corporation, entity or individual, the

          Corporation's successor-in-interest shall be deemed to have

          assumed all liabilities of the Corporation under this Agreement

          but the Corporation shall not be relieved of any of its

          obligations hereunder.

                    12.  Waiver.  The failure of any party to insist, in

          any one or more instances, upon performance of the terms or

          conditions of this Agreement shall not be construed as a waiver

          or a relinquishment of any right granted hereunder or of the

          future performance of any such terms, covenant or condition.

                    13.  Notices.  Any notice to be given hereunder shall

          be deemed sufficient if addressed in writing, and delivered by


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          registered or certified mail or delivered personally, in the case

          of the Corporation, to its principal business office with a copy

          to Taft, Stettinius & Hollister, 1800 Star Bank Center, 425

          Walnut Street, Cincinnati, Ohio 45202-2957, Attention: Charles D.

          Lindberg, Esq., and in the case of Executive, to his address

          appearing on the records of the Corporation or to such other

          addresses as he may designate in writing to the Corporation with

          a copy to Goodwin, Procter & Hoar LLP, Exchange Place, Boston,

          Massachusetts 02109, Attention: Stephen W. Carr, P.C.

                    14.  Severability.  In the event that any provision of

          this Agreement shall be held to be invalid or unenforceable for

          any reason whatsoever, it is agreed such invalidity or

          unenforceability shall not affect any other provision of this

          Agreement, the remaining covenants, restrictions and provisions

          hereof shall remain in full force and effect and any court of

          competent jurisdiction may so modify the objectionable provision

          as to make it valid, reasonable and enforceable.

                    15.  Amendment.  This Agreement may be amended only by

          an agreement in writing signed by the parties hereto.

                    16.  Entire Agreement.  This Agreement contains the

          entire agreement of the parties with respect to Executive's

          employment by the Corporation and supersedes any prior or

          simultaneous agreements between them, whether oral or written.

                    17.  Governing Law.  This Agreement shall be governed

          by and construed and enforced in accordance with the laws of the

          State of Ohio.


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                    18.  Benefit.  This Agreement shall be binding upon and

          inure to the benefit of and shall be enforceable by and against

          the Corporation, its successors and assigns, and Executive, his

          heirs, beneficiaries and legal representatives.  It is agreed

          that the rights and obligations of Executive may not be delegated

          or assigned except as specifically set forth in this Agreement.

                    19.  Attorneys' Fees.  Executive's reasonable

          attorneys' fees incurred in connection with the negotiation of

          the terms of this Agreement shall be paid by the Corporation.

                    IN WITNESS WHEREOF, the parties hereto have executed or

          caused this Agreement to be executed as of the day, month and

          year first above written.


                                                GIBSON GREETINGS, INC.
                                                ("Corporation")


                                                By:/s/ Albert R. Pezzillo
                                                   -----------------------
                                                ALBERT R. PEZZILLO
                                                Chairman of the Board



                                                /s/ Frank J. O'Connell
                                                --------------------------
                                                FRANK J. O'CONNELL
                                                ("Executive")


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