GIBSON GREETINGS INC
10-Q, 1997-08-14
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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                                     -1-
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<PAGE>
                                UNITED STATES

                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549


                                  FORM 10-Q

[ X ] QUARTERLY  REPORT  PURSUANT  TO SECTION  13 OR  15(d) OF  THE SECURITIES
      EXCHANGE ACT OF 1934


For the quarterly period ended June 30, 1997

                                      OR

[  ]  TRANSITION  REPORT  PURSUANT  TO  SECTION  13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934


For the transition period from  _______ to _______

                        Commission File Number 0-11902


                            GIBSON GREETINGS, INC.


Incorporated under the laws                          IRS Employer
  of the State of Delaware                   Identification No. 52-1242761


                  2100 Section Road, Cincinnati, Ohio 45237

                   Telephone Number: Area Code 513-841-6600


Indicate  by  check  mark  whether  the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  of
1934 during  the preceding  12 months  (or for  such shorter  period that  the
registrant was required  to file such  reports), and (2)  has been subject  to
such filing requirements for the past 90 days.  Yes [X] No [ ]

Indicate the number of shares outstanding  of each of the issuer's classes  of
common stock, as of the latest practicable date:  16,435,172 shares of  common
stock, par value $.01, outstanding at August 8, 1997.










                                     -2-
PAGE
<PAGE>
Part I. Item 1. Financial Statements
<TABLE>
                            GIBSON GREETINGS, INC.
                    CONDENSED CONSOLIDATED BALANCE SHEETS
               (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>

                                           June 30,   December 31,   June 30,
                                             1997        1996          1996
                                          ---------    ---------    ---------
<S>                                       <C>          <C>          <C>
ASSETS

CURRENT ASSETS:
  Cash and equivalents                    $ 106,033    $  98,155    $  64,291
  Trade receivables, net                     15,069       42,423       19,570
  Inventories                                71,461       65,069       73,377
  Income taxes receivable                        -            -         7,810
  Prepaid expenses                            2,974        2,958        3,196
  Deferred income taxes                      37,351       44,598       40,042
                                          ---------    ---------    ---------
    Total current assets                    232,888      253,203      208,286

PLANT AND EQUIPMENT, net                     89,641       92,649       91,441

DEFERRED INCOME TAXES                        17,926       16,592       15,168

OTHER ASSETS, net                            90,760       89,115       97,170
                                          ---------    ---------    ---------
                                          $ 431,215    $ 451,559    $ 412,065
                                          =========    =========    =========


LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Debt due within one year                $   7,886    $   7,901    $   7,898
  Accounts payable                           12,624       13,420        8,883
  Income taxes payable                        5,540       15,816           -
  Other current liabilities                  74,799       81,438       71,529
                                          ---------    ---------    ---------
    Total current liabilities               100,849      118,575       88,310

LONG-TERM DEBT                               24,379       40,898       41,139

SALES AGREEMENT PAYMENTS DUE
 AFTER ONE YEAR                              13,675       14,274       17,568

OTHER LIABILITIES                            22,210       21,496       23,131
                                          ---------    ---------    ---------
      Total liabilities                     161,113      195,243      170,148
                                          ---------    ---------    ---------




                                     -3-
PAGE
<PAGE>
STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                   -            -            -
  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                       -            -            -
  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,900,773 shares issued at June 30,
   1997, 16,708,059 shares issued at
   December 31, 1996 and 16,602,528
   shares issued at June 30, 1996               169          167          166
  Paid-in capital                            49,973       47,474       46,218
  Retained earnings                         225,179      213,755      203,254
  Foreign currency adjustment                   732          871       (1,770)
                                          ---------    ---------    ---------
                                            276,053      262,267      247,868
  Less treasury stock, at cost,
   494,601 shares                             5,951        5,951        5,951
                                          ---------    ---------    ---------
    Total stockholders' equity              270,102      256,316      241,917
                                          ---------    ---------    ---------
                                          $ 431,215    $ 451,559    $ 412,065
                                          =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.





























                                     -4-
PAGE
<PAGE>
<TABLE>

                            GIBSON GREETINGS, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
               (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>

                              Three Months Ended         Six Months Ended
                                   June 30,                  June 30,
                            ----------------------    ----------------------
                               1997         1996         1997         1996
                            ---------    ---------    ---------    ---------
<S>                         <C>          <C>          <C>          <C>
Revenues                    $  92,663    $ 88,585     $ 192,276    $ 186,364
                            ---------    ---------    ---------    ---------
Costs and expenses

  Operating expenses:

    Cost of products sold      31,072       31,106       67,286       65,444

    Selling, distribution
     and administrative
     expenses                  51,501       46,082      103,535       98,289
                            ---------    ---------    ---------    ---------
      Total operating
       expenses                82,573       77,188      170,821      163,733
                            ---------    ---------    ---------    ---------

Operating income               10,090       11,397       21,455       22,631
                            ---------    ---------    ---------    ---------
  Financing expenses:

    Interest expense            2,382        1,835        4,636        3,982

    Interest income            (1,522)        (745)      (2,970)      (1,403)
                            ---------    ---------    ---------    ---------
      Total financing
       expenses, net              860        1,090        1,666        2,579
                            ---------    ---------    ---------    ---------
Income before
 income taxes                   9,230       10,307       19,789       20,052

  Income taxes                  3,879        4,438        8,365        8,587
                            ---------    ---------    ---------    ---------
Net income                  $   5,351    $   5,869    $  11,424    $  11,465
                            =========    =========    =========    =========
Net income per share        $    0.32    $    0.36    $    0.68    $    0.70
                            =========    =========    =========    =========
Dividends per share         $      -     $      -     $      -     $      -
                            =========    =========    =========    =========

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

                                     -5-
PAGE
<PAGE>
<TABLE>
                            GIBSON GREETINGS, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (Dollars in thousands)
                                 (Unaudited)
<CAPTION>
                                                          Six Months Ended
                                                              June 30,
                                                       ----------------------

                                                          1997         1996
                                                       ---------    ---------
<S>                                                    <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                            $ 11,424    $  11,465
                                                       ---------    ---------
  Adjustments to reconcile net income to net
   cash provided by operating activities:
    Depreciation including write-down of display
     fixtures                                             11,049       10,867
    Loss on disposal of plant and equipment                  305          174
    Deferred income taxes                                  5,913        4,546
    Amortization of deferred costs and intangibles
     and write-down of deferred costs                     12,393       12,152
    Change in assets and liabilities:
     Decrease in trade receivables, net                   27,354       27,050
     Increase in inventories                              (6,392)      (5,074)
     Decrease in income taxes receivable                      -         2,888
     (Increase) decrease in prepaid expenses                 (16)         858
     Increase in other assets, net of amortization       (14,038)      (3,868)
     Increase (decrease) in accounts payable                (796)         888
     Decrease in income taxes payable                    (10,276)          -
     Decrease in other current liabilities                (6,639)        (113)
     Decrease in other liabilities                           115          178
    All other, net                                             2           30
                                                       ---------    ---------
      Total adjustments                                   18,974       50,576
                                                       ---------    ---------
     Net cash provided by operating activities            30,398       62,041
                                                       ---------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of plant and equipment                         (8,568)     (11,863)
  Proceeds from sale of plant and equipment                   81          197
  Collection of note receivable from sale of
   Cleo, Inc.                                                 -        24,574
                                                       ---------    ---------
     Net cash provided by (used in)
      investing activities                                (8,487)      12,908
                                                       ---------    ---------








                                     -6-
PAGE
<PAGE>
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net decrease in short-term borrowings                       -       (19,000)
  Payments on long-term debt, net                        (16,534)      (7,390)
  Issuance of common stock                                 2,501          177
                                                       ---------    ---------
     Net cash used in financing
      activities                                         (14,033)     (26,213)
                                                       ---------    ---------
NET INCREASE IN CASH AND EQUIVALENTS                       7,878       48,736

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD               98,155       15,555
                                                       ---------    ---------
CASH AND EQUIVALENTS AT END OF PERIOD                  $ 106,033    $  64,291
                                                       =========    =========

Supplemental disclosure of cash flow information:
  Cash paid during the period for:
    Interest                                           $   1,425    $   2,021
    Income taxes                                          12,729        1,154

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.


































                                     -7-
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<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                   Six Months Ended June 30, 1997 and 1996
                   (In thousands except per share amounts)
                                 (Unaudited)

Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the accounts  of Gibson  Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been eliminated in  consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in  accordance  with  Article  10-01  of  Regulation S-X of the Securities and
Exchange Commission and, as such,  do not include all information  required by
generally accepted  accounting principles.   However,  in the  opinion of  the
Company, these  financial statements  contain all  adjustments, consisting  of
only normal recurring adjustments,  necessary to present fairly  the financial
position as of June 30, 1997, December 31, 1996 and June 30, 1996, the results
of its operations for  the three and six  months ended June 30,  1997 and 1996
and its  cash flows  for the  six months  ended June  30, 1997  and 1996.  The
accompanying  financial  statements  should  be  read  in conjunction with the
consolidated financial statements and notes thereto included in the  Company's
Annual Report on Form 10-K for the year ended December 31, 1996.

The Financial  Accounting Standards  Board has  issued Statement  of Financial
Accounting Standards No.  128 - "Earnings  Per Share," which  is effective for
financial statements for both interim and annual periods ending after December
15, 1997.  Early adoption of the statement is not permitted.  The Company  has
applied this statement on  a pro forma basis  to the 1996 second  quarter, six
months  and  annual  results  and  to  the  1997 second quarter and six months
results and determined that the adoption of this statement would not have  had
a material impact on the earnings per share calculations for these periods.

The Financial Accounting  Standards Board has  issued Statements of  Financial
Accounting Standards (SFAS) No. 129 - "Disclosure of Information about Capital
Structure,"  No.  130  -  "Reporting  Comprehensive  Income"  and  No.  131  -
"Disclosures about Segments of an  Enterprise and Related Information."   SFAS
No. 129, which  must be adopted  in the fourth  quarter of 1997,  will have no
effect on the Company's financial position or results of operations.  SFAS No.
130, which must  be adopted in  the first quarter  of 1998, and  SFAS No. 131,
which must be adopted in the fourth quarter of 1998, will also have no  effect
on the Company's financial position.   However, SFAS No. 130 will require  the
Company to report comprehensive income, a measure of performance that includes
all  non-owner  sources  of  changes  in  equity.    In addition to net income
reported in  these financial  statements, comprehensive  income would  include
unrealized  gains  and  losses  on  securities  available for sale and foreign
currency translation adjustments.  Management does not expect SFAS No. 131  to
require the Company to change the reportable business segments included in its
1996  Annual  Report  on  Form  10-K  or  to  present  additional information,
including  presenting  additional  information,  including  presenting certain
business segment information in its quarterly financial statements.






                                     -8-
PAGE
<PAGE>
Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for  interim periods are not necessarily  indicative of results for
the full year.


Note 3 - Trade Receivables

Trade receivables consist of the following:

                                           June 30,   December 31,   June 30,
                                             1997         1996         1996
                                          ---------   -----------   ---------
Trade receivables                         $  53,660    $ 101,712    $  66,190

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      38,591       59,289       46,620
                                          ---------    ---------    ---------
                                          $  15,069    $  42,423    $  19,570
                                          =========    =========    =========
Note 4 - Inventories

Inventories consist of the following:

                                           June 30,   December 31,   June 30,
                                             1997         1996         1996
                                          ---------    ---------    ---------
Finished goods                            $  49,132    $  47,666    $  52,083
Work-in-process                              14,312       11,710       13,995
Raw materials and supplies                    8,017        5,693        7,299
                                          ---------    ---------    ---------
                                          $  71,461    $  65,069    $  73,377
                                          =========    =========    =========


Note 5 - Net Income Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income per share is as follows:


                                                       1997          1996
                                                    ----------    ----------
Three months ended June 30,                            16,940        16,243
                                                    ==========    ==========

Six months ended June 30,                              16,913        16,264
                                                    ==========    ==========







                                     -9-
PAGE
<PAGE>
Note 6 - Legal Matters

In July 1994, immediately following the Company's announcement of an inventory
misstatement at  Cleo, which  resulted in  an overstatement  of the  Company's
previously reported 1993 consolidated net income, five purported class actions
were commenced by certain stockholders.   These suits were consolidated  and a
Consolidated  Amended  Class  Action  Complaint  against the Company, its then
Chairman,  President  and  Chief  Executive  Officer, its then Chief Financial
Officer and the former President and Chief Executive Officer of Cleo was filed
in October 1994 in the United States District Court for the Southern  District
of Ohio  (In Re  Gibson Securities  Litigation).   In August  1996, the  Court
reconsidered  its  prior  rulings  and  certified  the case as a class action.
However, on  August 11,  1997, the  Court entered  a new  order requiring  the
Plaintiff to  show cause  why the  Class now  should not  be decertified.  The
latest Complaint alleges violations of  the federal securities laws and  seeks
unspecified damages  for an  asserted public  disclosure of  false information
regarding the  Company's earnings.   The  Company intends  to defend  the suit
vigorously and has filed motions to  dismiss and for summary judgement on  the
latest complaint and  a Third Party  Complaint against its  former auditor for
contribution against any judgment adverse to the Company.  The Court vacated a
previously scheduled trial date, and no new date has been set.

The  Company  presently  is  unable  to  predict  the  effect  of the ultimate
resolution  of  the  matter  described  above  upon  the  Company's results of
operations  and  cash  flows;  as  of  this date, however, Management does not
expect that such resolution would result in a material adverse effect upon the
Company's total net worth, although a substantially unfavorable outcome  could
be material to such net worth.

In addition, the  Company is a  defendant in certain  other routine litigation
which is not expected to result in a material adverse effect on the  Company's
net worth, total cash flows or operating results.

























                                     -10-
PAGE
<PAGE>
Part I. Item 2. Management's Discussion and Analysis of Results of  Operations
and Financial Condition


Results of Operations

Effective  August  31,  1996,  the  Company liquidated its Mexican subsidiary,
Gibson de Mexico, S.A. de C.V.  (Gibson de Mexico).  The operating results for
Gibson de Mexico are included in the three and six months ended June 30, 1996,
but were not material to the consolidated results of operations.


Results of Operations - Three Months  Ended June 30, 1997 Compared with  Three
Months Ended June 30, 1996


Revenues in the second  quarter of 1997 increased  4.6% to $92.7 million  from
revenues of $88.6 million in the  second quarter of 1996 reflecting growth  at
The  Paper  Factory  of  Wisconsin,  Inc.    (The Paper Factory) and increased
international greeting card sales.   Revenues also increased at Gibson's  Card
Division resulting from  lower returns and  allowances.  Overall,  returns and
allowances  were  12.5%  of  sales  for  the  three months ended June 30, 1997
compared to returns and allowances of 18.0% for the comparable period in  1996
reflecting decreased seasonal and everyday return and allowance provisions for
domestic  greeting  card  sales.    The  Company  continues  to  face   strong
competitive pressures with regard to both price and terms of sale.

Total operating  expenses were  $82.6 million  in the  second quarter  of 1997
representing a 7.0% increase from total operating expenses of $77.2 million in
the second quarter of  1996.  Cost of  products sold as a  percent of revenues
was 33.5% for the second quarter  of 1997 versus 35.1% for the  second quarter
of 1996.  The decrease was primarily due to favorable product mix resulting in
lower product costs.  Selling,  distribution and administrative expenses as  a
percent of revenues were 55.6% for the second quarter of 1997 versus 52.0% for
the second quarter  of 1996 primarily  due to increased  selling and marketing
expenses  related  to  new  product  programs  and  business  activities   and
international operations, a $1.1 million pretax charge for workforce reduction
costs at the Card Division, and growth at The Paper Factory, partially  offset
by reduced bad  debt expense at  the Card Division.   In addition,  the second
quarter of 1996  included a one-time  cancellation payment from  a former Card
Division  customer  of  $2.5  million  partially  offset  by  $.5  million  in
non-recurring costs.

Interest expense, net reflected increased interest income on invested balances
in the second quarter of 1997 compared to the second quarter of 1996.

Pretax income  for the  second quarter  of 1997  was $9.2  million compared to
pretax income for the second quarter of 1996 of $10.3 million.  The  effective
income  tax  rate  was  42.0%  for  the  second quarter of 1997 compared to an
effective income tax rate of 43.1% for the second quarter of 1996.

Net income for the second quarter  of 1997 was $5.4 million compared  with net
income of $5.9 million for the comparable period in 1996.




                                     -11-
PAGE
<PAGE>
Results of  Operations -  Six Months  Ended June  30, 1997  Compared with  Six
Months Ended June 30, 1996


Revenues for  the six  months ended  June 30,  1997 increased  3.2% to  $192.3
million from revenues of $186.4 million for the six months ended June 30, 1996
reflecting growth at The Paper Factory and increased international card sales.
Revenues for Gibson's  Card Division for  the six months  ended June 30,  1997
were flat  in comparison  to the  comparable period  in 1996  reflecting lower
shipments  offset  by  lower  returns  and  allowances.   Overall, returns and
allowances were 17.6% of sales for the six months ended June 30, 1997 compared
to  returns  and  allowances  of  19.8%  for  the  comparable  period  in 1996
reflecting decreased seasonal and everyday return and allowance provisions for
domestic greeting card sales.

Total operating expenses were $170.8 million for the six months ended June 30,
1997 representing a 4.3% increase from the total operating expenses of  $163.7
million for the six months  ended June 30, 1996.   Cost of products sold as  a
percent of revenues was  35.0% for the six  months ended June 30,  1997 versus
35.1% for the six months ended June 30, 1996.  The decrease was primarily  due
to the  sales mix  offset by  slightly higher  costs at  The Paper Factory and
international card sales.   Selling, distribution and administrative  expenses
as a percent  of revenues were  53.8% for the  six months ended  June 30, 1997
versus 52.7% for the six months ended June 30, 1996 primarily due to increased
selling and  marketing expenses  related to  new product programs and business
activities  and  international  operations,  growth  at  The  Paper   Factory,
increased professional  fees and  a $1.4  million pretax  charge for workforce
reduction costs at the Card Division.   These were offset by reduced  bad debt
expense and the  one-time cancellation payment  from a former  customer in the
second quarter of 1996 at the Card Division.

Interest expense, net reflected increased interest income on invested balances
for the six months ended June 30,  1997 compared to the six months ended  June
30, 1996.

Pretax  income  for  the  six  months  ended  June  30, 1997 was $19.8 million
compared to  pretax income  for the  six months  ended June  30, 1996 of $20.1
million.  The  effective income tax  rate was 42.3%  for the six  months ended
June 30, 1997 compared  to an effective income  tax rate of 42.8%  for the six
months ended June 30, 1996.

Net income for the six months  ended June 30, 1997 was $11.4  million compared
with net income of $11.5 million for the comparable period in 1996.


Liquidity and Capital Resources


Cash provided by  operating activities for  the first six  months of 1997  was
$30.4 million  compared to  $62.0 million  for the  comparable period in 1996.
The decrease from 1996 primarily results from up front payments on renewals of
sales  agreements  with  existing  customers  and  payment  of income taxes as
opposed to the receipt of income tax refunds in the prior year.




                                     -12-
PAGE
<PAGE>
Cash used in  investing activities in  the first six  months of 1997  was $8.5
million compared to cash provided by investing activities of $12.9 million  in
the first six months  of 1996.  Cash  used in investing activities  represents
capital expenditures  for the  first six  months of  1997.   The reduction  in
capital expenditures for the  first six months of  1997 compared to the  first
six months of 1996  represents the timing of  certain capital projects.   Cash
provided by investing activities for the first six months of 1996 included the
collection of  the note  receivable of  $24.6 million  from the  sale of Cleo,
Inc., a former subsidiary of the Company, which was sold in mid-November 1995.

Cash used in financing activities for  the six months ended June 30,  1997 was
$14.0 million compared to cash  used in financing activities of  $26.2 million
in  the  comparable  period  of  1996.    The  change  reflects  no short-term
borrowings at December 31, 1996 or June 30, 1997 compared to the repayment  of
short-term borrowings outstanding at December  31, 1995 during the six  months
ended June 30,  1996.  On  June 2, 1997,  the Company prepaid  $7.1 million in
principal, without premium, on its Senior Notes.  This payment was in addition
to the $7.1 million  principal amount the Company  was scheduled to pay  under
the Note Agreement.   As a result of  these payments and prior  retirements of
the Senior Notes, all Senior Notes will be repaid no later than June 1999.

Effective April 22,  1997, the Company  entered into a  $40.0 million, 364-day
revolving  bank  credit  line  that  will  be utilized, if needed, for working
capital purposes.  This credit  line replaced the previous agreement  that was
due to expire in late April 1997.

The Company continues to pursue the sale of The Paper Factory chain of  retail
outlets.  The decision to pursue the sale of The Paper Factory is a  strategic
one and is  based on the  determination that the  Company should focus  on its
core business of greeting cards  and related products.  One  desired condition
of a sale is that the Company receive a long-term contract to supply The Paper
Factory stores with product.  A  final decision to proceed with any  sale will
depend on whether a suitable price and  terms of sale can be agreed upon  with
any potential buyer.

The Company  is carrying  significant cash  balances.   On July  30, 1997, the
Company announced a stock  repurchase program of up  to one million shares  of
its common stock over the next twelve months.  The repurchases will be made on
the open market or in privately negotiated transactions, at prevailing  market
prices.  The times and amounts of the repurchases will be determined by market
conditions.  The stock acquired will be held as treasury stock and used in the
future in the Company's stock option plans and for general corporate purposes.
Other  than  the  scheduled  debt  payments  and  the stock repurchase program
discussed above, there currently are no commitments for the use of this  cash,
however, Management  is evaluating  various alternatives,  including strategic
acquisitions related to its core business.

On July 17, 1997, Woolworth Corporation announced that it will be closing more
than 400 F. W. Woolworth stores.  The Company does not anticipate any material
adverse  effect  in  1997  related  to  this  announcement  and  is  currently
evaluating the potential impact going forward.






                                     -13-
PAGE
<PAGE>
On August  4, 1997,  the Teamsters  Union began  a strike  against the  United
Parcel  Service  of  America,  Inc.    (UPS),  which handles a majority of the
Company's domestic shipments.  A prolonged strike against UPS could  adversely
impact the Company's operating results in  the third and fourth quarters as  a
result of reduced  shipments and added  costs of transportation;  however, the
Company is unable to determine the amount of the impact at this time.

Management believes that its cash flow from operations and credit sources will
provide adequate funds,  both on a  short-term and on  a long-term basis,  for
currently  foreseeable  debt  payments,  lease  commitments and payments under
existing customer agreements,  as well as  for financing existing  operations,
currently  projected   capital  expenditures,   anticipated  long-term   sales
agreements consistent with industry trends and other contingencies.  (See Note
6 of Notes to Condensed Consolidated Financial Statements)

Except for the historical information contained herein, the matters  discussed
in  this  report  are  forward-looking  statements  which  involve  risks  and
uncertainties,   including   but   not   limited   to  economic,  competitive,
governmental  and  technological  factors  affecting the Company's operations,
markets, products, services and prices.





































                                     -14-
PAGE
<PAGE>

Part II. Other Information

Item 1. Legal Proceedings

The  information  presented  in  Note  6  of  Notes  to Condensed Consolidated
Financial  Statements  (Part  I.  Item  1.)  is  incorporated  by reference in
response to this Item.

Item 2. Changes In Securities

In accordance  with the  Company's 1996  Nonemployee Director  Stock Plan,  on
April 24, 1997 the  Company issued 461 shares  of common stock to  each of the
nonemployee directors:  G. M. Gibson,  C. D. Lindberg, A. L. Pezzillo,  C. St.
Martin, F. Stanton and  C. A. Wainwright.   The shares were issued  in lieu of
cash  consideration  for  approximately  one-half  of  the  directors'  annual
retainer fees.   These  issuances were  exempt from  registration pursuant  to
Section 4(2) of the Securities Act of 1933.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

The Annual Meeting of  Stockholders of the Company  was held April 24, 1997
for the following purposes:

1) To elect two directors;

2) To approve the Gibson Greetings, Inc. 1991 Stock Incentive Plan as amended
   and restated.

   The results of the matters voted on are as follows:

                                           Against
                                              or                      Broker
                                  For      Withheld   Abstentions    Non-Votes
                              ----------   --------   -----------    ---------
Election of Directors:
   George M. Gibson           14,334,265   1,102,527           -            -
   Frank Stanton              14,331,258   1,105,534           -            -

The 1991 Stock Incentive
   Plan, as amended and
   restated                    9,876,988   3,696,586      518,130      345,088

Item 5. Other Information

Not applicable.







                                     -15-
PAGE
<PAGE>
Item  6.  Exhibits  and  Reports  on  Form  8-K

a)  Exhibit  10(a)          Amendment  No.  1  and  Restatement dated April 4,
                            1997 to Form of  Credit Agreement dated April  26,
                            1996  by  and  among  Gibson  Greetings, Inc., The
                            Lenders Party Thereto and The Bank of New York, as
                            Agent


    Exhibit 10(b)           Employment  Agreement  between  Gibson  Greetings,
                            Inc. and K. L. Kemp, dated May 13, 1997.


a)  Exhibit 27              Financial Data Schedule (contained in EDGAR filing
                            only).


b)  Reports on Form 8-K     None.







































                                     -16-
PAGE
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act of  1934, Gibson
Greetings, Inc. has  duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.


Date:   August 14, 1997                  By:/s/ Frank J. O'Connell
                                           -----------------------
                                          Frank J. O'Connell
                                          Chairman, President and
                                          Chief Executive Officer


                                        By:/s/ Paul W. Farly
                                           -----------------------
                                           Paul W. Farley
                                           Vice President - Controller and
                                           Assistant Treasurer
                                           Principal Accounting Officer

































                                     -17-
PAGE
<PAGE>


                                              Exhibit 10(a)

                       AMENDMENT NO. 1 AND RESTATEMENT


     AMENDMENT NO. 1 AND RESTATEMENT (this "Amendment"), dated as of April  4,
1997,  to  the  Credit  Agreement,  dated  as  of  April 26, 1996 (the "Credit
Agreement"), by and among Gibson Greetings, Inc., a Delaware corporation  (the
"Borrower"), the lenders party thereto from time to time (each a "Lender" and,
collectively, the  "Lenders"), and  The Bank  of New  York, as  agent for  the
Lenders (in such capacity, the "Agent").

                                   RECITALS

     I. Capitalized terms used herein  which are not otherwise defined  herein
shall have the respective meanings ascribed thereto in the Credit Agreement.

     II.  The Borrower has requested that the Agent agree to amend and restate
the Credit Agreement upon the  terms and conditions contained herein,  and the
Agent is willing so to agree.

     Accordingly,  in  consideration  of  the  Recitals  and the covenants and
conditions  hereinafter   set  forth,   and  for   other  good   and  valuable
consideration, the receipt and adequacy of which are hereby acknowledged,  the
Borrower  and  the  Agent  hereby  agree  that  the Credit Agreement is hereby
amended in accordance with the following and, immediately thereafter, shall be
deemed to be restated in its entirety:

     1. The definition of "Commitment Termination Date" in Section 1.1 of  the
Credit Agreement is amended by deleting the date, "April 24, 1997"  therefrom,
and substituting therefor the date, "April 24, 1998".

     2. The  definition of  "Interest Coverage"  in Section  1.1 of the Credit
Agreement  is  amended  by  inserting  the  phrase  "minus  interest   income"
immediately following the term "Interest Expense" appearing therein.

     3. Subsection (a) of  Section 3.4 of the  Credit Agreement is amended  by
deleting the term, "1.00%" therefrom, and substituting therefor the following:

    (i) at any time  when Leverage is less  than 20% and Interest  Coverage is
    greater  than  425%  based  on  the  financial  statements  most  recently
    delivered pursuant to Section 7.7(a)  or Section 7.7(c), 0.875%, and  (ii)
    at any other time, 1.00%.

     4. Section 3.11 of the Credit Agreement is amended by deleting the  term,
"0.375%" therefrom, and substituting therefor the following:

    (x) at any time  when Leverage is less  than 20% and Interest  Coverage is
    greater  than  425%  based  on  the  financial  statements  most  recently
    delivered pursuant to Section 7.7(a) or Section 7.7(c), 0.300%, and (y) at
    any other time, 0.375%.

                                     -18-
PAGE
<PAGE>
     5. Paragraphs 1 - 4 of this  Amendment shall not be effective until  such
date as each of the following conditions shall have been satisfied:

              (a) The Agent shall have received counterparts of this Amendment
    executed by the Borrower, the Guarantors and each of the Lenders.

              (b) The Agent shall have  received an opinion of counsel  to the
    Borrower and the Guarantors in form and substance reasonably  satisfactory
    to the Agent.

              (c) The Agent shall have received a certificate, in all respects
    satisfactory to the Agent,  of the Secretary of  each of the Borrower  and
    each Guarantor (i) attaching a  true and complete copy of  the resolutions
    of its Board of Directors and of all documents evidencing other  necessary
    corporate action (in form and  substance satisfactory to the Agent)  taken
    by it to authorize  the execution and delivery  of this Amendment and  the
    transactions contemplated hereby, and (ii) setting forth the incumbency of
    its officer or officers who  may sign this Amendment, including  therein a
    signature specimen of such officer or officers.

              (d) The  Borrower  shall  have  paid  the  reasonable  fees  and
    disbursements of counsel to the Agent  which shall have accrued up to  the
    date hereof.

              (e) On and as of the date hereof, there shall exist no Event  of
    Default or any event  or condition which, with  the giving of notice,  the
    lapse of  time, or  any other  condition, would,  unless cured  or waived,
    become an Event of Default, and all of the representations and  warranties
    of the Borrower and the  Guarantors contained in the Loan  Documents shall
    be true and  correct with the  same effect as  though such representations
    and warranties had been made on the date hereof.

              (f) The Agent shall have received such other documents, each  in
    form and  substance reasonably  satisfactory to  the Agent,  as the  Agent
    shall reasonably require in connection with this Amendment.

              (g) All legal matters incident to the execution and delivery  of
    this Amendment shall be reasonably satisfactory to Special Counsel.

     6. On the date  hereof the Borrower  hereby (a) reaffirms  and admits the
validity and enforceability of the  Loan Documents and all of  its obligations
thereunder,  (b)  agrees  and  admits  that  it  has no defenses to or offsets
against any  such obligation,  (c) represents  and warrants  that no  Event of
Default, or event or condition which, with the giving of notice, the lapse  of
time, or any other condition, would,  unless cured or waived, become an  Event
of  Default,  has   occurred  and  is   continuing,  and  that   each  of  the
representations and warranties made  by it in the  Loan Documents is true  and
correct with the  same effect as  though such representation  and warranty had
been made on such  date, and (d) certifies  that no amendment, supplement,  or
modification to the certificate of incorporation or bylaws of the Borrower has
been made since April 26, 1996.

     7. In all other respects, the  Loan Documents shall remain in  full force
and effect, and no amendment in respect  of any term or condition of any  Loan
Document contained herein shall be deemed to be an amendment in respect of any
other term or condition contained in any Loan Document.

                                     -19-
PAGE
<PAGE>
     8. This Amendment may  be executed in  any number of  counterparts all of
which, taken  together, shall  constitute one  Amendment.   In making proof of
this Amendment, it shall only be necessary to produce the counterpart executed
and delivered by the party to be charged.

     9. THIS AMENDMENT IS BEING EXECUTED AND DELIVERED IN, AND IS INTENDED  TO
BE PERFORMED IN, THE STATE OF NEW YORK AND SHALL BE CONSTRUED AND  ENFORCEABLE
IN ACCORDANCE WITH, AND BE GOVERNED BY, THE INTERNAL LAWS OF THE STATE OF  NEW
YORK, WITHOUT REGARD TO PRINCIPLES OF CONFLICT OF LAWS.

     AS EVIDENCE  of the  agreement by  the parties  hereto to  the terms  and
conditions herein contained, each such  party has caused this Amendment  to be
executed on its behalf.

                                       GIBSON GREETINGS, INC.

                                       By:   /s/Paul W. Farley
                                           --------------------------------
                                       Name:    Paul W. Farley
                                       Title:   Assistant Treasurer



                                       THE BANK OF NEW YORK, in its
                                         capacity as a Lender and in
                                         its capacity as the Agent

                                       By:   /s/Edward J. Dougherty III
                                           --------------------------------
                                       Name:    Edward J. Dougherty III
                                       Title:   Vice President


Each of the following Lenders consents  to the execution and delivery of  this
Amendment by the Agent and agrees to all of the terms and conditions hereof:



FIFTH THIRD BANK


By:   /s/Andrew K. Hauck
    --------------------------------
Name:    Andrew K. Hauck
Title:   Vice President


HARRIS TRUST AND SAVINGS BANK


By:   /s/William A. McDonnell
    --------------------------------
Name:    William A. McDonnell
Title:   Vice President



                                     -20-
PAGE
<PAGE>
NBD BANK, N.A.


By:   /s/Christopher M. Caniff
    --------------------------------
Name:    Christopher M. Caniff
Title:   Vice President


THE SANWA BANK, LIMITED,
CHICAGO BRANCH


By:   /s/Martin H. McGinty
    --------------------------------
Name:    Martin H. McGinty
Title:   Associate


THE SUMITOMO BANK, LIMITED,
CHICAGO BRANCH


By:   /s/Hiroyuki Iwami
    --------------------------------
Name:    Hiroyuki Iwami
Title:   Joint General Manager



Each  of  the  Guarantors  consents  to  the  execution  and  delivery of this
Amendment  by  the  Agent  and  Borrower  and  by signing below, indicates its
reaffirmation of its obligations under the Subsidiary Guaranty:

THE PAPER FACTORY OF WISCONSIN, INC.


By:   /s/William B. Heeter
    --------------------------------
Name:    William B. Heeter
Title:   President
















                                     -21-
PAGE
<PAGE>

                                               Exhibit 10(b)



                                               May 13, 1997


Ms. Karen L. Kemp
115 Curley Drive
Orchard Park, NY   14127


Dear Karen:


Gibson Greetings, Inc. and I are very pleased that you have agreed to serve as
Senior  Vice  President,  Human  Resources  of  Gibson  Greetings, Inc.  ("the
Company").    As  Senior  Vice  President,  Human  Resources,  you will report
directly to me.  The following  terms and conditions will govern your  service
to the Company.

1.  You will  serve the  Company on  a full-time  basis as  a senior executive
    employee, and the  Company will employ  you as such,  commencing April 22,
    1997.   This Agreement  will extend  indefinitely until  terminated by the
    Company,  or  by  you  upon  thirty  days'  advance  written notice to the
    Company.    In  the  event  that  this  Agreement  and your employment are
    terminated by the Company  other than for cause,  you will be entitled  to
    receive in  a lump  sum from  the Company  in lieu  of all other monies or
    benefits  provided  under  this  Agreement,  and  in lieu of severance pay
    pursuant to  Company policy,  an amount  equal to  your base  salary for a
    period of one year  or to severance pay  in an amount equal  to 24 months'
    salary.  The amount of said severance pay shall, during your first year of
    employment, reduce by  one month for  each month you  are employed.   This
    Agreement will  at all  times remain  subject to  earlier termination  for
    cause.


2.  Your annual salary will be  $175,000, which amount will be  reviewed every
    fifteen months and which may be adjusted from time to time by the  Company
    in accordance with the Company's salary administration program.


3.  A signing bonus in the amount of  $30,000 will be paid to you at  the time
    you close on the home you will purchase in Cincinnati.


4.  Every three years, you will be provided a new automobile of such class  as
    may be set forth in  the Company's then current automobile  program, which
    automobile will be owned or leased by the Company.




                                     -22-
PAGE
<PAGE>
5.  As  a  participant  in  the  Company's  Management Bonus Plan, you will be
    eligible for an annual  bonus for 1997 and  for each calendar year  during
    the term of this Agreement up to a maximum of 112.5% of your base  salary,
    subject to the terms and conditions of the Management Bonus Plan in effect
    for each such year.


6.  As  additional  consideration  for  this  Agreement,  and  contingent upon
    approval by the Compensation Committee, you will be granted a stock option
    for 30,000 shares of the common stock of the Company at the closing market
    price of the stock on the official grant date.  One third of such  options
    shall become vested on each of the first three anniversaries of the grant.
    Such vesting shall be conditioned  upon your continuing to be  employed by
    the Company on each such date.


7.  The  Company  will  reimburse  you  in  accordance  with  the terms of the
    Company's  Executive  Relocation  and  Moving  Expense  policy  for   your
    reasonable expenses of moving from  Orchard Park, New York to  Cincinnati,
    Ohio, including, but not limited to:  household moving costs; your  travel
    expenses for house-hunting  trips as approved  in advance by  the Company;
    and, realtor fees and transfer taxes  on the sale of your present  home in
    Orchard Park.   The Company will  reimburse you for  loss (if any)  on the
    sale of your home in Orchard Park, New York as follows:  100% of the first
    $25,000 of loss and 50% of any additional loss up to a maximum of  $75,000
    of loss.  "Loss" as used hereunder shall mean the purchase price  actually
    paid by  you for  your home  in Orchard  Park plus  the cost of documented
    capital improvements  less the  sales price  received by  you.  The amount
    reimbursed to you by the Company shall be grossed up for income taxes owed
    by you on said amount.


8.  You  will  be  covered  by  the  Company's  special  benefit  programs for
    executives  which   include:     executive  physical   examinations,  life
    insurance, tax preparation and estate planning assistance.  The amount  of
    your life insurance shall  be three (3) times  your annual salary, not  to
    exceed $600,000.


9.  Upon  approval  of  the  Compensation  Committee,  you  will  be  named  a
    participant  in  the  Company's  ERISA  Makeup  Plan  and its Supplemental
    Executive Retirement Plan (SERP).


10. You  will  be  eligible  for  participation  in  all  other  benefit plans
    available to the employees of the Company, in accordance with the terms of
    those   plans,   including   participation   in   the  Voluntary  Deferred
    Compensation Plan, the 401(k) Plan, the Retirement Income Plan and  health
    insurance.


11. You will be eligible for four weeks of paid vacation during each year this
    Agreement remains in effect.




                                     -23-
PAGE
<PAGE>
12. Your employment and this agreement shall terminate automatically upon your
    disability or death.  All other benefits due you following termination  of
    your  employment  and  this  agreement  for  disability  or death shall be
    determined in  accordance with  the plans,  policies and  practices of the
    Company.


13. In the event you voluntarily terminate your employment during the term  of
    this  Agreement,  or  if  the  Company  terminates this Agreement and your
    employment for cause, your right to all compensation hereunder shall cease
    as of the date of termination.   As used in this Agreement,  "cause" shall
    mean fraud, gross negligence, or willful misconduct in the performance  of
    your  duties  or  a  willful  and  material  breach  of  this   Agreement.
    Termination  of  employment  shall  terminate  this  Agreement  with   the
    exception of the provisions of Paragraphs 14, 15 and 16.


14. Also in the event you  voluntarily terminate your employment hereunder  or
    retire, or if  the Company terminates  this Agreement and  your employment
    for cause, you agree that for a period of one year after such termination,
    you will not compete, directly or indirectly, with the Company or with any
    division,  subsidiary  or  affiliate  of  the  Company or participate as a
    director,  officer,  employee,  consultant,  advisor,  partner  or   joint
    venturer  in  any  business  engaged  in  the  manufacture  and/or sale at
    wholesale of greeting cards, gift wrap or other products produced or  sold
    by  the  Company,  or  by  any  division,  subsidiary  or affiliate of the
    Company, without  the Company's  prior written  consent.   If the  Company
    chooses to terminate this Agreement and you continue to be employed by the
    Company as  an employee,  agent, consultant  or otherwise,  you agree that
    this paragraph shall  continue to bind  you for a  period of one  (1) year
    after your separation from the  Company as an employee, agent,  consultant
    or otherwise.


15. In the event that your employment  with the Company is terminated for  any
    reason, by you or  the Company, you agree  that, for a period  of one year
    following such termination of employment, you shall not in any way solicit
    or recruit any  employee of the  Company, its affiliates  or subsidiaries,
    for any employment,  consulting or other  arrangement for your  benefit or
    that of any third party.

















                                     -24-
PAGE
<PAGE>
16. In  connection   with  this   Agreement,  you   may  receive  confidential
    information of  the Company.   You  agree, both  during the  term of  this
    Agreement and after termination, not to disclose to others, assist  others
    in the application of, or use for your own gain, such information, or  any
    part thereof, unless and until it has become public knowledge or has  come
    into the possession of others by  legal and equitable means.  You  further
    agree  that,  upon  termination  of  employment  with  the  Company,   all
    documents,  records,  notebooks,  and  similar  writings, including copies
    thereof, then in  your possession, whether  prepared by you  or by others,
    will be left with  or returned promptly to  the Company.  For  purposes of
    this paragraph,  "confidential information"  means information  concerning
    Company's finances,  plans, sales,  products, processes  and services,  or
    those  of  Company's  subsidiaries,  divisions  or  affiliates,  which  is
    disclosed to  you or  known by  you as  a consequence  of or  through your
    employment  with  the  Company,  and  which  is not generally known in the
    industry in which the Company or its subsidiaries, divisions or affiliates
    are or may become engaged.  You agree that this paragraph will continue to
    bind  you  notwithstanding  the  termination  of  this  Agreement  or your
    employment for any reason whatsoever.  If the Company chooses to terminate
    this  Agreement  and  you  continue  to  be  employed by the Company as an
    employee, agent, consultant  or otherwise, you  agree that this  paragraph
    will continue to  bind you after  your separation from  the Company as  an
    employee, agent or consultant.


17. Other than as set forth in  Paragraph 1, nothing herein is intended  to be
    granted to you  in lieu of  any rights or  privileges to which  you may be
    entitled as  an executive  employee of  the Company  under any retirement,
    insurance, hospitalization, or other plan which may now or hereafter be in
    effect.


18. This Agreement will inure  to the benefit of  and be binding upon  you and
    your legal  representatives as  well as  the Company,  its successors  and
    assigns   including,   without   limitation,   any   person,  partnership,
    corporation or other entity which  may acquire all, or substantially  all,
    of the Company's assets and business.


19. If  any  provision  of  this  Agreement  is  later deemed to be void, that
    provision may  be stricken  and the  remaining portions  of this Agreement
    enforced as if the provision so stricken had never been included herein.















                                     -25-
PAGE
<PAGE>
To indicate your acceptance of and willingness to be bound by this  Agreement,
please sign and return one duplicate original of this letter.



                                          Sincerely,


                                          GIBSON GREETINGS, INC.


                                          /s/ Frank J. O'Connell


                                          Frank J. O'Connell
                                          President and
                                          Chief Executive Officer


FJO/HLC/dk



ACCEPTED AND AGREED TO:


/s/ Karen L. Kemp
- --------------------------
Karen L. Kemp


Date: May 13, 1997
      -------------




employ\kemp.agt



















                                     -26-
PAGE
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>

This schedule  contains summary  financial information  extracted from  Gibson
Greeting, Inc.'s Quarterly Report on Form  10-Q for the six months ended  June
30, 1997,  and is  qualified in  its entirety  by reference  to such financial
statements.

</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                          106033
<SECURITIES>                                         0
<RECEIVABLES>                                    53660
<ALLOWANCES>                                     38591
<INVENTORY>                                      71461
<CURRENT-ASSETS>                                232888
<PP&E>                                          185760
<DEPRECIATION>                                   96119
<TOTAL-ASSETS>                                  431215
<CURRENT-LIABILITIES>                           100849
<BONDS>                                              0
<COMMON>                                           169
                                0
                                          0
<OTHER-SE>                                      269933
<TOTAL-LIABILITY-AND-EQUITY>                    431215
<SALES>                                         192276
<TOTAL-REVENUES>                                192276
<CGS>                                            67286
<TOTAL-COSTS>                                   170821
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                4636
<INCOME-PRETAX>                                  19789
<INCOME-TAX>                                      8365
<INCOME-CONTINUING>                              11424
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     11424
<EPS-PRIMARY>                                      .68
<EPS-DILUTED>                                      .68
        

</TABLE>


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