GIBSON GREETINGS INC
DEF 14A, 1997-03-17
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.  )


Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by Rule 14a-
      6(e)(2))
[X]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material Pursuant to SS 240.14a-11(c) or SS 240.14a-12

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                            Gibson Greetings, Inc.

               (Name of Registrant as Specified In Its Charter)

   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   $125 per Exchange Act  Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or
      Item 22(a)(2) of Schedule 14A.
[ ]   $500 per each  party to the  controversy pursuant to  Exchange Act  Rule
      14a-6(i)(3).
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      1)    Title of each class of securities to which transaction applies:
____________________________________________________________________________

      2)    Aggregate number of securities to which transaction applies:
____________________________________________________________________________

      3)    Per unit price or  other underlying value of  transaction computed
            pursuant to Exchange  Act Rule 0-11 (set forth the amount on which
            the filing fee is calculated and state how it was determined):
____________________________________________________________________________

      4)    Proposed maximum aggregate value of transaction:
____________________________________________________________________________

      5)    Total Fee Paid:
____________________________________________________________________________

[ ]   Fee paid previously with preliminary materials.

[ ]   Check box if any part  of the fee is offset as provided  by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously.  Identify the previous filing by registration statement
      number, or the Form or Schedule and the date of its filing.

      1)    Amount Previously Paid:
____________________________________________________________________________

      2)    Form, Schedule or Registration Statement No.:
____________________________________________________________________________

      3)    Filing Party:
____________________________________________________________________________

      4)    Date Filed:
____________________________________________________________________________

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                         GIBSON GREETINGS, INC.
                           2100 Section Road
                        Cincinnati, Ohio  45237


                        NOTICE OF ANNUAL MEETING

          The Annual Meeting of Stockholders of Gibson Greetings, Inc. will
be held at The Phoenix, 812  Race Street, Cincinnati, Ohio, at 12:00  p.m.,
Eastern Daylight time, on April 24, 1997 for the following purposes:

          1. To elect two directors;

          2. To  approve the  Gibson Greetings,  Inc. 1991  Stock Incentive
Plan, as amended and restated; and

          3. To transact  such other business  as properly may  come before
the meeting.

          Stockholders of record at the close of business on March 7,  1997
are entitled to receive notice of, and to vote at, the meeting.

_____________________________________________________________________________


          BY ORDER OF THE BOARD OF DIRECTORS,                March 17, 1997

          HAROLD L. CALDWELL

          SECRETARY


_____________________________________________________________________________

IMPORTANT:


          TO VOTE  YOUR SHARES,  PLEASE MARK,  SIGN AND  DATE THE  ENCLOSED
PROXY CARD AND MAIL IT PROMPTLY.  THE ENCLOSED RETURN ENVELOPE REQUIRES  NO
POSTAGE IF MAILED IN THE UNITED STATES OR CANADA.


_____________________________________________________________________________






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                          GIBSON GREETINGS, INC.
                             2100 Section Road
                          Cincinnati, Ohio  45237
                              (513) 841-6600


                             PROXY  STATEMENT

          This  Proxy  Statement  is  furnished  in  connection  with   the
solicitation by the Board of Directors of Gibson Greetings, Inc. of proxies
to  be  voted  at  the  Annual  Meeting  of Stockholders on April 24, 1997.
Except  as  otherwise  indicated,  "the  Company"  as used herein refers to
Gibson Greetings, Inc.  and its subsidiary  corporations taken as  a whole.
This Proxy Statement  and the accompanying  proxy card are  being mailed to
stockholders on or about March 17, 1997.


                       OUTSTANDING VOTING SECURITIES

          The number  of voting  securities of  the Company  outstanding on
March 7, 1997, the  record date for the  meeting, was 16,251,806 shares  of
common stock, $.01  par value, all  of one class  and each entitled  to one
vote.   The holders  of at  least a  majority of  the outstanding shares of
common  stock  must  be  represented  in  person  or by proxy at the Annual
Meeting for the meeting to be held.


                            PROXIES AND VOTING

          Stockholders are urged to:   read carefully the material in  this
Proxy  Statement;  specify  their  choice  on  each  matter  by marking the
appropriate boxes on the enclosed proxy card; and sign, date and return the
card in the enclosed stamped envelope.  A stockholder who executes a  proxy
may revoke or revise that proxy  in writing at any time before  the meeting
by notice to  the Company's Secretary  or may, by  voting by ballot  at the
meeting, cancel any proxy previously returned.

          The Company's Proxy Committee  consists of two individuals,  each
of whom is  an officer of  the Company.   If a stockholder's  proxy card is
properly executed and returned, but no choice is specified, the shares will
be voted  by the  Proxy Committee  as recommended  by the  Company.  At the
present time it is intended  that proxies which contain no  instructions to
the contrary will be  voted "for" the nominees  for director named in  this
Proxy Statement and "for" the proposal to approve the amended and  restated
1991  Stock  Incentive  Plan.    Should  any  nominee  not be available for
election, the proxies will be voted  for the election of such other  person
as may  be recommended  by the  Company in  place of  such nominee.   Proxy
cards, unless otherwise indicated by the stockholder, also confer upon  the
Proxy Committee  discretionary authority  to vote  all shares  of the stock
represented by the  proxies on any  matter which properly  may be presented
for action at the meeting.  At  the present time, the Company is not  aware
of any business or matter which properly may be presented for action at the
meeting other than as is described in this Proxy Statement.



                                    -2-
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          In accordance with  the General Corporation  Law of the  State of
Delaware and the Company's By-Laws, the affirmative vote of a plurality  of
the shares of the Company's  common stock present in person  or represented
by proxy at the meeting and  entitled to vote on the election  of directors
will be sufficient for  election of the nominees  as directors.  Any  other
matter presented at the meeting will be determined by a vote of a  majority
of the shares of common stock present in person or represented by proxy and
voting on  that matter.   Abstentions  have the  effect of  negative votes;
broker non-votes are deemed to be absent shares.  Votes at the meeting will
be tabulated by  officers of the  Company, who act  as Judges of  Election.
The Company has not established a system for confidential voting.


                       ATTENDANCE AT ANNUAL MEETING

          To ensure  the availability  of adequate  space for  stockholders
wishing to attend the meeting, attendance may be limited to stockholders of
record or their  proxies, beneficial owners  of the Company's  stock having
evidence  of  such  ownership,  and  invited  guests of Management.  Please
indicate whether  you plan  to attend  the Annual  Meeting by  checking the
appropriate box on the enclosed proxy card.


                          THE BOARD OF DIRECTORS

          Pursuant to the Delaware General Corporation Law, as  implemented
by the  Company's Restated  Certificate of  Incorporation and  By-Laws, all
corporate powers are  exercised, and the  Company's business, property  and
affairs are managed, by or under the direction of the Board of Directors.

          Currently the number of the Company's directors is set at  seven,
divided into three  classes, with Class  I composed of  three directors and
Classes II and III each containing two directors.  The nominees in Class II
will  be  nominated  for  election  as  directors to serve until the Annual
Meeting in 2000 and until their successors are elected and qualified.   The
directors in Class III will serve until the Annual Meeting in 1998 and  the
directors in Class I will serve until the Annual Meeting in 1999.

          Set forth below  is certain information  with respect to  each of
the nominees and continuing directors.

                                  Class I
                         (Terms expiring in 1999)

          CHARLES D. LINDBERG, age 68.  Mr. Lindberg has been a partner  in
the law firm of Taft, Stettinius  & Hollister, counsel to the Company,  for
more than the past five years and currently serves as Managing Partner.  He
has been a director of the Company since May 1991.









                                    -3-
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          ALBERT R. PEZZILLO,  age 68.   Mr. Pezzillo has  been Chairman of
the  Board  of  the  Company  since  February  1996  and also served as the
Company's Chief Executive Officer from February until August 1996.  He  was
a business  consultant from  1990 until  1996 after  his retirement in 1990
from  his  position  as  Senior  Vice  President  of American Home Products
Corporation,  a  manufacturer  and  marketer  of  ethical  pharmaceuticals,
medical supplies  and hospital,  consumer health  care, food  and household
products.   Prior to  joining American  Home Products  in 1981,  he held  a
variety  of  executive  positions  with  Warner Lambert Company and Colgate
Palmolive Company.  Mr. Pezzillo became a director of the Company in  April
1990.

          C.  ANTHONY  WAINWRIGHT,  age  63.    Mr.  Wainwright  retired in
February 1997 from his position as Chairman of Harris, Drury, Cohen,  Inc.,
an advertising agency located in Ft.  Lauderdale, Florida.  He was Chairman
of Compton Partners, Saatchi  & Saatchi (formerly Campbell-Mithun-Esty),  a
national advertising agency from 1994 to 1995 and was Vice Chairman of that
company from 1989 to  1994.  From 1980  until 1989 he was  President, Chief
Operating Officer and  a director of  The Bloom Companies,  Inc., a holding
company  for  a  national  advertising  agency  group.   Prior to 1980, Mr.
Wainwright  held  various  executive   positions  with  companies  in   the
advertising and marketing  industries.  He  is also a  director of All-Comm
Media  Co.,  American  Woodmark  Corporation,  Del  Webb Corp. and Advanced
Polymer Systems.  He has been a director of the Company since March 1988.


                                 Class II
                (Nominees for election to serve until 2000)

          GEORGE M. GIBSON, age  62.  Mr. Gibson  retired in 1992 from  The
Procter & Gamble Company, having  served as its Vice President  - Treasurer
from 1987 to 1992  and as Vice President  - Comptroller from 1973  to 1987.
He  was  associated  with  Procter  &  Gamble,  a  manufacturer of consumer
household products, for over 35 years.   Mr. Gibson was elected a  director
of the Company in April 1996 to fill a vacancy in the Class II directors.

          FRANK STANTON, age 67.  Until his retirement in 1990, Mr. Stanton
had served as Chairman  and Chief Executive Officer  of MRB Group, Inc.,  a
world-wide media and marketing  research organization, which he  founded in
1987.  From 1974 until 1989 he was President and Chief Executive Officer of
Simmons Market Research Bureau, a  leading rating service for the  magazine
industry and now a subsidiary of MRB Group, Inc.  He has been a director of
the Company since June 1985.













                                    -4-
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                                 Class III
                         (Terms expiring in 1998)

          FRANK J. O'CONNELL, age 53.  Mr. O'Connell has been the Company's
Chief Executive Office and President since August 1996.  He was a  business
consultant from May 1995  to August 1996.   He served as the  President and
Chief  Executive  Officer  of  SkyBox  International,  Inc.   ("SkyBox"), a
trading card manufacturer, from  July 1991 to May  1995.  Prior to  joining
SkyBox, he was a venture capital consultant from February 1990 to July 1991
and served as President of Reebok Brands, North America from February  1988
to February 1990.  He became a director of the Company in August 1996.

          CHARLOTTE A.  ST.   MARTIN, age  51.   Ms. St.   Martin  has been
Executive Vice President of Marketing of Loews Hotels since November  1996.
From  1989  to  November  1996,  she  served  as  Executive Vice President,
Operations and  Marketing for  Loews Hotels.   Previously  she served Loews
Hotels in a variety of other  executive capacities.  Loews Hotels owns  and
operates fourteen hotels nationally and  internationally.  Ms. St.   Martin
is a former President of the  Dallas Convention and Visitors' Bureau.   She
is also a director of  Ryland Group, Inc.  She  has been a director of  the
Company since August 1993.

          Compensation of Directors.  Since January 1, 1993, directors have
been entitled to receive fees of  $900 for each Board meeting attended  and
$650 for each committee  meeting attended, plus reimbursement  of expenses.
In addition to these  fees, the Company pays  an annual fee of  $18,000 for
services of directors who  are not employees of  the Company and an  annual
fee of $2,500 per chairmanship to each committee chairman.  Pursuant to the
Company's  1996  Nonemployee  Director  Stock  Plan  (the  "Stock   Plan"),
nonemployee directors are required  to take one-half their  annual retainer
in shares  of the  Company's common  stock.   Additionally, pursuant to the
Company's 1989 Stock Option Plan for Nonemployee Directors (the  "Directors
Plan"), each nonemployee director of the Company, at the close of  business
on the day  of the Annual  Meeting of Stockholders,  receives an option  to
purchase 1,000 shares of common stock.

          The Board of Directors established  an Office of the Chairman  in
February  1996  with  Mr.  Pezzillo  as  Chairman  of the Board and Messrs.
Stanton and Wainwright as  members of the Office.   Each received $900  per
day  devoted  to  the  business  of  the  Company.    During  1996, Messrs.
Pezzillo,  Stanton  and  Wainwright  received  $54,275, $10,800 and $7,875,
respectively, for these services.  The Office was disbanded in August 1996,
but  Mr.  Pezzillo  remained  as  Chairman  of the Board.  Additionally, in
August 1996, the Compensation Committee  granted Mr. Pezzillo an option  to
purchase 24,750  shares of  common stock  and authorized  a special  fee of
$50,000 per year for his services  as Chairman of the Board.   Mr. Pezzillo
received $17,473 for 1996 under this arrangement.









                                    -5-
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          In  order   to  continue   to  attract   and  retain  outstanding
individuals  to  serve  as  nonemployee  directors of the Company ("Outside
Directors"), the Company has a  Retirement Plan for Outside Directors  (the
"Directors  Retirement  Plan").    Outside  Directors  are  defined  by the
Directors Retirement  Plan as  directors not  employed by  the Company or a
subsidiary and include former or  retired employees if they are  not vested
under any other Company retirement plan.  In order to qualify for  benefits
under the Directors Retirement Plan,  an Outside Director must have  served
the Company as such for at least nine years.  An Outside Director who  does
qualify for benefits  under the Directors  Retirement Plan will  receive an
annual benefit,  payable quarterly  for life,  equal to  the amount  of the
Company's annual fee (not including  payments for serving as chairman  of a
Board committee) paid to Outside Directors on the date on which the Outside
Director's service to the Company ceases (the "Annual Retainer").  Benefits
under the Directors  Retirement Plan commence  upon termination of  service
for directors who have attained age 65 and are payable beginning at age  65
to those whose  services terminate prior  to that age.   Should an  Outside
Director who has qualified for benefits under the Plan die before receiving
any benefits, the Outside Director's designated beneficiary or estate  will
be entitled to receive a payment  equal to five times the Annual  Retainer.
Should an Outside Director die after the commencement of benefits but prior
to having  received them  for five  years, the  beneficiary or  estate will
receive an amount equal to five times the Annual Retainer less any benefits
already paid.

          Meetings; Committees of the Board.  The Board of Directors held 5
meetings in 1996.  The Board of Directors currently has an Audit  Committee
and a  Compensation Committee.   The  Audit Committee  deals with financial
reporting and control of the Company's assets.  This Committee,  consisting
of  Frank  Stanton,  Chairman,  Charles  D.  Lindberg, George M. Gibson and
Albert  R.  Pezzillo  in  1996,  held  4  meetings  during  that year.  The
Compensation  Committee,  composed  in  1996  of  C.  Anthony   Wainwright,
Chairman,  Charlotte  A.  St.     Martin  and  Frank  Stanton,  sets   cash
compensation for  the Company's  executive officers  and certain  other key
employees,  approves  terms  and  conditions  of  employment  contracts for
certain  key  executives  and  establishes  terms  and  conditions  of  the
Company's bonus and retirement plans.   The Committee also administers  all
of the  Company's Stock  Option and  Incentive Plans  (except the Directors
Plan, which is administered by the full Board), selects the persons to whom
awards  will  be  made  under  those  Plans and, subject to the limitations
imposed by the Plans, establishes  the terms and conditions of  each award.
The  Compensation  Committee  held  10  meetings  in  1996.  Each incumbent
director attended  at least  75% of  the aggregate  of the  total number of
Board of Directors meetings which he  or she was eligible to attend  and of
the  total  number  of  meetings  of  committees  of the Board on which the
director served during the 1996 calendar  year, except Ms. St.  Martin  who
attended 73% of the aggregate number of meetings.









                                    -6-
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                     APPROVAL OF AMENDED AND RESTATED
                         1991 STOCK INCENTIVE PLAN

          On March 11, 1997, subject to stockholder approval, the Board  of
Directors  amended  and  restated  the  Gibson  Greetings,  Inc. 1991 Stock
Incentive  Plan  (the  "Plan").    The  Plan  provides for the grant to key
personnel of the Company and its subsidiaries of options to purchase shares
of common stock and for the allocation of shares of common stock which  are
subject to  restriction on  transfer and  to a  right of  repurchase by the
Company.  The purposes of the  Plan are to provide material incentives  for
the  continued  services  of  key  employees  and  to enable the Company to
attract able executives to  employment, thereby advancing the  interests of
the Company.   Any  regular, full-time  key employee  of the  Company in  a
salaried position, including  officers and employee-directors,  is eligible
to participate in the Plan.

          The Plan  was originally  adopted by  the Board  of Directors and
approved by the Company's stockholders  in 1991; in 1993, with  stockholder
approval, it was amended to increase, from 500,000 to 1,000,000, the number
of shares of common stock issuable.

          The Amendments.  The amendments contained in the Plan, as amended
and restated on  March 11, 1997,  (i) increase from  1,000,000 to 2,500,000
the number of shares of the Company's common stock issuable pursuant to the
Plan, (ii) conform  the Plan to  certain requirements of  Section 162(m) of
the Internal Revenue Code (the  "Code"), (iii) change the minimum  exercise
price  for  nonqualified  options,  (iv)  delete provisions relating to the
cancellation and  regrant of  options, (v)  change the  method of  counting
shares  available  for  issuance  under  the  Plan,  (vi)  revise   certain
provisions  relating  to  Plan   administration  and  (vii)  provide   that
nonqualified options may  be transferred to  such persons or  entities, and
under  such  terms  and  conditions,  as  may be permitted by the committee
administering the Plan.

          The increase in the number of shares issuable under the Plan will
enable  the  Company  to  fulfill  its  agreements  to  grant  to  Frank J.
O'Connell,  the  Company's  Chief  Executive  Officer,  and Greg Ionna, the
Company's  Executive  Vice  President,  options  to  purchase 1,000,000 and
50,000  shares  of  common  stock,  respectively.    It  also  will provide
sufficient remaining shares in  the Plan for future  grants.  The grant  to
Mr. O'Connell  is one  of the  terms of  his employment  agreement with the
Company (see  "Executive Compensation  and Other  Information -- Employment
Contracts"); however, when he and  the Company entered into the  employment
agreement  in  August  1996,  only  approximately  787,000  shares remained
available for  option grants  under all  of the  Company's Stock Option and
Stock Incentive  Plans.   Therefore, Mr.  O'Connell and  the Company agreed
that options  for 250,000  shares of  the 1,000,000  total would be granted
contingent upon  stockholder approval  of additional  shares.   Mr. Ionna's
50,000  share  option  grant,  made  in  connection  with his December 1996
employment agreement, also is  contingent upon stockholder approval  of the
amended Plan.  If  the Plan is not  approved, Mr. O'Connell has  the right,
during  the  60  days  following  the  Annual  Meeting,  to  terminate  his
employment agreement.  In  that case he would  receive, in addition to  any
accrued and unpaid salary and benefits, a pro-rata portion of any incentive
compensation which, under the terms of his agreement, would become  payable
with respect to 1997.

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          The amended Plan contains provisions necessary for options (which
have exercise  prices of  at least  100% of  the fair  market value  of the
common  stock  on  the  date   of  grant)  to  meet  the   requirement  for
performance-based compensation pursuant to  Section 162(m) of the  Code and
its regulations (together, "Code  Section 162(m)").  If  these requirements
are not met, Code Section 162(m) requires that the stock price appreciation
of  an  exercised  option  be  included  in  a $1,000,000 annual cap on the
deductibility  of  compensation  to  each  of  a  company's named executive
officers (as identified on the Summary Compensation Table).   Specifically,
the Plan provides that, for compensation resulting from an option grant  to
be  excluded  from  the  deduction  limitation  of Code Section 162(m), the
option  must  be  granted  by  a  committee composed of "outside directors"
within the meaning of Code  Section 162(m).  Additionally, under  the terms
of the Plan, options for no more than 750,000 shares of common stock may be
granted to any  eligible employee during  any period of  twelve consecutive
months.    By  approving  the  amended  Plan, stockholders will satisfy the
performance goal approval requirements of Code Section 162(m).  If the Plan
is  not  approved,  in  accordance  with  the  Internal  Revenue  Service's
interpretation of Code  Section 162(m), there  can be no  additional grants
under the Plan to the Company's named executive officers.

          Previously, the Plan provided  that the per share  exercise price
for any nonqualified option must be  at least 50% of the fair  market value
of the common stock on the date of grant.  This provision gave the  Company
flexibility  to  grant  deeply  discounted  options,  should  it so desire.
Historically, however, the Company has granted all options at a price equal
to 100% of fair market value.   The Company does not foresee a future  need
to grant nonqualified  options at a  price other than  either 100% of  fair
market value or a small discount.  Therefore, the Plan has been amended  to
provide that the exercise price per share for a nonqualified option must be
at least 90% of the fair market  value of the common stock on the  date the
option is granted.   For purposes of the  Plan, "fair market value"  is the
closing price of the common stock on the relevant date.

          It is the  Company's present intention  not to "reprice"  options
granted under  the Plan.   Therefore,  the Plan  also has  been amended  to
delete  provisions  expressly  setting   forth  the  authority  to   cancel
outstanding options and grant new, substitute options.

          As  amended,  the  Plan  changes  the  method  of counting shares
available for  future issuance.   The  Plan permits  payment of an option's
exercise price in  cash, by the  tender of shares  of the Company's  common
stock or by a combination of  these methods.  In the past,  shares tendered
have not  been available  for issuance  under the  Plan.   As a result of a
change in the Securities and Exchange Commission's position regarding share
counting, it now is permissible for such shares to be counted as  available
for issuance  under a  plan, and  the Plan  so provides.   As  in the past,
appropriate adjustments in  the total number  of shares issuable  under the
Plan and in the number and prices of shares covered by outstanding  options
may be made to give effect  to any changes in the Company's  capitalization
(stock splits, stock dividends, etc.).





                                    -8-
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          The amended Plan also contains revised provisions relating to its
administration.  The Plan is administered by a committee (the  "Committee")
of the Board of Directors.  Previously, in accordance with the requirements
of Rule 16b-3 under Section 16 of the Securities Exchange Act of 1934  (the
"Exchange   Act"),   the   Committee   was   required  to  be  composed  of
"disinterested directors."  Rule 16b-3  has been amended and, as  a result,
the Plan also has been amended  to provide that, for the purpose  of grants
to and  transactions with  persons who  are subject  to Section  16 of  the
Exchange Act, each  committee member must  be a "Non-Employee  Director" as
now  defined  in  Rule  16b-3.    Each member of the Company's Compensation
Committee,  which   currently  administers   the  Plan,   qualifies  as   a
Non-Employee Director.  Alternatively, the Plan provides that any functions
of the Committee may be performed by the Board of Directors itself.

          In connection with its  amendments to Rule 16b-3,  the Securities
and   Exchange   Commission   eliminated   prior   restrictions   on    the
transferability of options.  Therefore, the Plan has been amended to  allow
the transfer  of nonqualified  options to  persons or  entities, and  under
circumstances, approved by the Committee.

          To  date,  the  Committee  has  made  no  decisions regarding the
persons  to  whom,  or  the  conditions  under  which,  it would permit the
transfer of an option.   Nonqualified options also have been,  and continue
to be, transferable pursuant to domestic relations orders.

          Grants.  Approximately 200 individuals may be eligible to receive
option grants or allocations of restricted shares under the Plan.  The Plan
has no  limitation on  the maximum  number of  participants.  No restricted
shares have been allocated  under the Plan.   As of the date  of this Proxy
Statement, options  for the  following numbers  of shares  were outstanding
under the Plan:   Mr. O'Connell,  495,000 shares; Mr.  Ionna, 8,000 shares;
Mr.  Farley,  15,000  shares;  Mr.  Pezzillo,  none; Mr. Sottile, none; Mr.
Flaherty, none; Mr. Sweeney, 15,000 shares; all current executive  officers
as a  group, 533,000  shares; all  current directors  who are not executive
officers, none; and all employees,  including all current officers who  are
not executive officers, as a  group, 340,485 shares.  In  addition, options
for  250,000  shares  and  50,000  shares  have  been  granted  to  Messrs.
O'Connell  and  Ionna,  respectively,  which  are contingent on stockholder
approval of  the amended  Plan.   The balance  of the  options held  by Mr.
O'Connell were granted under the Company's 1989 Stock Incentive Plan.   The
recipients of, and  numbers of shares  subject to, future  grants under the
Plan are not determinable at this time.

          Accounting  Effects.    Generally,  under  applicable  accounting
practices, neither the grant  at fair market value  nor the exercise of  an
option results  in any  charge against  earnings.   On the  other hand, the
grant of an option or the sale  of restricted shares at a price below  fair
market value will result in  compensation expense to the Company,  with the
expense and  related tax  benefits being  recognized systematically  in the
Company's financial  statements over  the applicable  vesting or restricted
period.





                                    -9-
PAGE
<PAGE>

          The Company historically has  granted all options at  an exercise
price equal to  100% of the  fair market value  of its common  stock on the
date of grant.  Indeed, with regard to Mr. O'Connell's options (which  were
granted on August 25, 1996), 400,000  have an exercise price of $12.50  per
share (100% of  fair market value  on the date  of grant), 300,000  have an
exercise price  of $14.50  per share  (116% of  fair market value), 200,000
have an exercise price of $15.50 per share (124% of fair market value)  and
100,000 have an  exercise price of  $16.50 per share  (132% of fair  market
value).  Of these, options for  150,000 shares at $15.50 per share  and for
100,000 shares at $16.50 per  share are contingent on stockholder  approval
of the amended Plan.  As previously noted, Mr. Ionna's 50,000 share  option
grant, which has an exercise price of $19.00 per share (100% of fair market
value on  December 18,  1996, the  date of  grant), also  is contingent  on
stockholder approval.

          Despite  the  general  rule  described  above, current accounting
practices treat the  date of stockholder  approval of a  contingent option,
instead of the date on which the Board or Committee granted the option,  as
the date of grant for purposes  of measuring whether an option was  granted
at 100% of fair market value.  Accordingly, if the fair market value of the
Company's  common  stock  on  the  date  of  the Annual Meeting exceeds the
exercise prices of  the contingent options  held by Messrs.   O'Connell and
Ionna, these  options will  be treated  as having  been granted  below fair
market value and,  assuming stockholder approval  of the Plan,  the Company
will  incur  a  non-cash  charge  to  earnings  in  an  amount equal to the
difference.  On March  7, 1997, the fair  market value of the  common stock
was  $20.875  per  share.    Assuming  a  fair  market value on the date of
stockholder  approval  of  $20.875  per  share,  the Company would record a
non-cash  charge  of  $1,337,500.    This  compensation  expense  would  be
recognized over the period that corresponds to the options' vesting  period
(through September 1998 for the O'Connell options and December 1999 for the
Ionna options).

          Recommendation of the Board.   The Board of  Directors recommends
that stockholders vote "FOR" approval of the Plan as amended and  restated.
Only 44,238  shares were  available for  grants under  the Company's  Stock
Option and Stock Incentive Plans (excluding the Directors Plan) at December
31,  1996.    The  Company  believes  that  there  should  be  at all times
sufficient  shares  available  for  issuance  under  its  plans so that the
selection of an appropriate mix of cash and non-cash incentive compensation
is not  limited by  a lack  of available  shares.   Additionally, the Board
believes that its Stock Option and Stock Incentive Plans provide  effective
long-term incentives to management to  maximize shareholder value.  If  the
amended  Plan  is  approved,  there  will  be  1,221,405  shares  remaining
available under it for future grants and a total of 1,232,838 shares  under
all  of  the  Company's  Stock  Option  and  Incentive Plans (excluding the
Directors Plan).

          A  summary  of  the  amended  Plan,  to the extent not previously
described, is  given below.   The  full text  of the  Plan is  set forth as
Exhibit  A  to  this  Proxy  Statement  and  should  be  read  for complete
information.




                                    -10-
PAGE
<PAGE>

          Options.   Subject to  the limitations  imposed by  the Plan, the
Committee selects participants to whom options are granted and decides  the
number of shares covered by each  option grant, the type of option  and the
terms and  provisions of  each option  agreement.   In its  discretion, the
Committee may provide for restrictions on exercise which may vary from  one
option agreement to another.

          More than  one option  and more  than one  form of  option may be
granted to any optionee.   Options may be either "incentive  stock options"
pursuant to Section 422 of the Code or "nonqualified" options.  The  option
price for any incentive stock option may not be less than 100% of the  fair
market  value  of  the  Company's  common  stock  on the date the option is
granted, and  no incentive  stock option  may be  exercised after ten years
from date of grant.  Incentive stock options granted to an optionee holding
more than  10% of  the Company's  outstanding shares  must be  granted at a
price of at least 110% of fair market value on the date of grant and may be
for a term  no longer than  five years.   An incentive stock  option is not
transferable,  except  upon  on  optionee's  death,  and  during his or her
lifetime may be exercised only by the optionee.

          An option which is not  exercisable terminates at the time  of an
option holder's  termination of  employment with  the Company.   An  option
which is then exercisable terminates,  if not exercised, (i) 30  days after
termination  of  employment,  if  the  termination  was  not  a  result  of
retirement, death or disability, or (ii) three months after termination  of
employment because of retirement or (iii) one year after the date of  death
or commencement of disability.   The Plan contains authority to  vary these
termination  provisions  with  respect  to  the  exercise  of  nonqualified
options,  and  the  Board  has  provided  that  an  optionee may exercise a
nonqualified  option  following   termination  of  employment   because  of
retirement, death or disability until the earlier of three years  following
the date of  retirement, death or  commencement of disability  or the fixed
expiration date of the option.

          Generally, an  optionee recognizes  no income  upon the  grant or
exercise of an incentive stock option and, if the stock purchased on option
exercise is not  disposed of within  two years from  the date of  grant nor
within one year  after exercise, then  the amount realized  on the sale  or
taxable exchange of such stock in excess of the option price is treated  as
a long-term  capital gain  and the  Company is  not entitled  to a  federal
income  tax  deduction.    If  stock  acquired  through  the exercise of an
incentive stock option  is disposed of  before the expiration  of either of
the prescribed holding  periods, the lesser  of (i) the  difference between
the option price and the fair market value at the time of exercise or  (ii)
the  difference  between  the  option  price  and  the amount realized upon
disposition is treated as  ordinary income to the  optionee at the time  of
disposition and is allowed as a deduction to the Company; any excess of the
amount  realized  upon  sale  over  the  fair  market  value at the time of
exercise is generally treated as capital gain to the optionee.







                                    -11-
PAGE
<PAGE>
          Under   most   circumstances,   an   optionee   who  exercises  a
nonqualified option recognizes taxable ordinary income, and the Company  is
entitled to a deduction, at the time of exercise of the option in an amount
equal to the excess of the  fair market value of the shares  purchased over
the option  price.   At the  time of  a subsequent  sale of the shares, the
optionee  recognizes  a  taxable  capital  gain  or  loss  based  upon  the
difference between the fair  market value at the  time of exercise and  the
selling price.

          Restricted  Shares.    The  Committee  also  may offer restricted
shares of  common stock  to participants  selected by  it.   The number  of
shares which may be purchased, the  purchase price per share (which may  be
none or a nominal amount) and any other terms, conditions and  restrictions
are  determined  by  the  Committee.    If  the  participant  purchases the
restricted shares, he or she must  pay the purchase price, if any,  in full
prior to issuance  of share certificates  and the certificates  will bear a
legend stating that the shares are subject to the restrictions contained in
the Plan and the participant's Restricted Share Agreement.

          For a period of time determined by the Committee (the  Restricted
Period), the  restricted shares  may not  be transferred,  pledged, sold or
disposed of in any  manner.  On the  last day of the  Restricted Period, or
the earlier lapse  or release of  the restrictions as  described below, the
restricted shares cease to be  subject to restriction.  If  a participant's
employment with the Company terminates because of death or disability,  the
restrictions  on  transfer  automatically  terminate  as  to that number of
restricted  shares  which  is  equal  to  the  total  number of such shares
multiplied by a fraction,  the numerator of which  is the number of  months
which have elapsed from the date of allocation and the denominator of which
is the total number of months during the Restricted Period.  The  remaining
restricted shares must be resold to the Company at their original  purchase
price or at such other price  as is set in the Restricted  Share Agreement.
If a participant's employment  terminates during the Restricted  Period for
any other  reason, the  participant is  required to  resell all  restricted
shares to the  Company, also at  their original purchase  price or at  such
other price as is set in the Restricted Share Agreement.  Restrictions  and
resale  requirements  may  be  waived  or  removed  by the Committee in its
discretion.

          For federal income tax purposes, a participant may elect to treat
as income  for the  year in  which the  restricted shares  are received the
difference between  the purchase  price and  the fair  market value  of the
restricted shares  at the  date of  purchase.   If such  an election is not
made,  the  participant  realizes  taxable  income  equal to the difference
between the purchase price and the then fair market value of the restricted
shares  on  the  date  on  which  the  restrictions lapse.  In general, the
Company is entitled to deduct amounts realized as income by a participant.

          Other Matters.  The Board of Directors may amend the Plan at  any
time, but  the Board  may not,  without stockholder  approval, increase the
number  of  shares  issuable  under  the  Plan,  change the option price of
optioned stock, change the requirement that the option price per share  for
an incentive stock option be at least 100% of the fair market value of  the
stock on the date of grant, extend the period during which incentive  stock
options  may  be  granted  or  exercised  or,  without  the  consent of the
optionee, change any option previously granted to that optionee.

                                    -12-
PAGE
<PAGE>

          Although the  Plan has  no fixed  termination date,  no incentive
stock option may be granted under  it subsequent to February 2, 2001.   The
Board  of  Directors  may  terminate  the  Plan  at any time, in which case
unexercised options will  continue in accordance  with their terms  and any
restricted shares will continue to be subject to the terms of the Plan  for
the duration  of their  Restricted Periods.   If  the Company  consolidates
with, merges into or transfers all of its assets to another corporation  or
corporations, the Plan  and any outstanding  options will terminate  unless
the surviving  or acquiring  corporation obligates  itself to  continue the
Plan.

          The  proceeds  of  the  sale  of  stock under the Plan constitute
general funds of the Company and may be used by it for any purpose.

          The Board of Directors intends to cause the following  resolution
to be  presented to  stockholders for  action at  the Annual  Meeting.  The
affirmative vote of  a majority of  the shares of  common stock present  or
represented by proxy  and entitled to  vote will be  required for approval,
with abstentions having the effect of votes against the proposal and broker
non-votes deemed to be absent shares.

          RESOLVED, that  the Gibson  Greetings, Inc.  1991 Stock Incentive
Plan, as  amended and  restated on  March 11,  1997, be,  and it hereby is,
approved and adopted.

          The  Board  of  Directors  recommends  a  vote "FOR" approval and
adoption.





























                                    -13-
PAGE
<PAGE>
               EXECUTIVE COMPENSATION AND OTHER INFORMATION

          Summary Information.  The following table sets forth, for each of
the three years in the period ending December 31, 1996, amounts of cash and
certain other compensation paid  by the Company in  respect of the year  to
(i) Frank J. O'Connell, the Company's Chief Executive Officer since  August
1996, Albert R. Pezzillo  who, as Chairman of  the Board, also served  as a
non-employee  Chief  Executive  Officer  from  February to August 1996, and
Benjamin J. Sottile, the  Company's Chief Executive Officer  until February
1996, (ii) each of the two other executive officers of the Company who were
serving as executive officers at the end of 1996 and whose 1996 salary  and
bonus  exceeded  $100,000  (Greg  Ionna  and  Paul W. Farley) and (iii) two
former  executive  officers  of  the  Company  whose  1996 salary and bonus
exceeded $100,000.   These persons are  sometimes referred to  hereafter as
the "named executive officers."

<TABLE>
<CAPTION>
                                        Summary Compensation Table
                                                                              Long Term
                                                                            Compensation
                                           Annual Compensation                 Awards
                                    ----------------------------------+-----------------------+----------
                                                                      |               Secur-  |
                                                              Other   |               ities   |     All
                                                              Annual  | Restricted    Under-  |    Other
                                                              Compen- |    Stock      lying   |   Compen-
                                      Salary       Bonus      sation  |  Award(s)    Options  |   sation
Name and Principal Position  Year       ($)         ($)       ($)(1)  |    ($)         (#)    |   ($)(2)
- ---------------------------  ----   ---------   ---------   --------- + ---------   --------- + ---------
<S>                          <C>    <C>         <C>         <C>         <C>         <C>         <C>
Frank J. O'Connell (3)       1996    $124,744    $200,000     $15,952 |       ---   1,000,000 |  $218,601
Chief Executive Officer                                               |                       |
                                                                      |                       |
Albert R. Pezzillo (4)       1996    $111,911         ---         --- |       ---      25,750 |       ---
Chief Executive Officer                                               |                       |
                                                                      |                       |
Benjamin J. Sottile          1996    $461,300         ---         --- |       ---         --- |   $54,512
Chief Executive Officer      1995    $472,250     $69,000         --- |       ---         --- |   $53,025
                             1994    $462,900         ---         --- |       ---      30,000 |   $53,025
                                                                      |                       |
Greg Ionna                   1996    $195,625    $145,000         --- |       ---      55,000 |    $4,308
Executive Vice President,    1995    $165,625    $100,000         --- |       ---      52,000 |    $2,828
Card Division                1994    $150,000         ---         --- |       ---      12,000 |    $2,673
                                                                      |                       |
Paul W. Farley               1996    $109,000     $71,000         --- |       ---        ---  |    $4,134
Vice President - Finance,    1995    $104,000     $80,000         --- |       ---     18,000  |    $2,922
Card Division                1994    $103,250         ---         --- |       ---      6,000  |    $2,909
                                                                      |                       |
William L. Flaherty          1996    $172,083         ---     $18,891 |       ---      5,000  |  $143,939
Senior Vice President        1995    $210,000    $160,000     $16,110 |       ---        ---  |   $22,115
                             1994    $179,375         ---     $24,353 |       ---     12,000  |   $52,781
                                                                      |                       |
Stephen M. Sweeney           1996    $154,000         ---         --- |       ---        ---  |    $8,736
Vice President               1995    $154,000     $80,000         --- |       ---        ---  |    $5,283
                             1994    $154,000         ---         --- |       ---     12,000  |    $5,283
____________________________
                                    -14-
PAGE
<PAGE>
<FN>
         (1) For 1996 perquisites did  not exceed the lesser of  $50,000 or
         10% of salary and bonus for any named executive officer.

         (2) For 1996 includes  the following:  (i)  matching contributions
         to the Company's 401(k) Plan on behalf of each of Messrs.  Sottile
         ($2,250), Ionna ($2,250),  Farley ($2,250), Flaherty  ($1,125) and
         Sweeney ($2,250)  in respect  of their  1996 contributions  to the
         Plan;  (ii)  group  term  life  insurance  payments  for   Messrs.
         O'Connell  ($576),  Sottile   ($5,400),  Ionna  ($2,058),   Farley
         ($1,884), Flaherty ($1,566) and Sweeney ($6,486); (iii) whole-life
         and other  insurance premiums  of $46,862  for the  benefit of Mr.
         Sottile; (iv) reimbursement of relocation, temporary living and/or
         travel expenses  for Messrs.   O'Connell  ($218,025) and  Flaherty
         ($21,345); and (v) a pro rata incentive payment ($100,000) and the
         value of an automobile purchase ($19,903) for Mr. Flaherty.

         (3) Mr. O'Connell was first employed by the Company in 1996.

         (4) Salary amount represents fees paid for service as Chairman  of
         the Board and in the Office of the Chairman, annual retainer (half
         of  which  was  paid  in  shares  of  common  stock) and Board and
         committee  meeting  fees.     See  "The  Board  of   Directors  --
         Compensation of Directors."

                                    -15-
PAGE
<PAGE>

          Stock  Options.     The  following  table   contains  information
concerning stock option grants to  the named executive officers during  the
year ended December 31, 1996.  None of the Company's Stock Option or  Stock
Incentive  Plans  provides  for  the  grant  of  stock  appreciation rights
("SARs").


</TABLE>
<TABLE>
<CAPTION>

                                        Option Grants in Last Fiscal Year

                                                     Individual Grants (1)
                          +-----------------+-----------------+-----------------+-----------------+
                          |                 |   % of Total    |                 |                 |
                          |                 | Options Granted |   Exercise      |                 | Grant Date
                          | Options Granted | to Employees in | or Base Price   |   Expiration    |Present Value
Name                      |       (#)       |  Fiscal Year    |    ($/Sh)       |      Date       |     $ (2)
- --------------------------+-----------------+-----------------+-----------------+-----------------+--------------
<S>                        <C>               <C>               <C>               <C>               <C>
Frank J. O'Connell        |     400,000     |       36.0%     |    $12.500      |     8/24/06     |  $2,633,240
                          |     300,000     |       27.0%     |    $14.500      |     8/24/06     |    $394,860
                          |     200,000 (3) |       18.0%     |    $15.500      |     8/24/06     |    $394,880
                          |     100,000 (4) |        9.0%     |    $16.500      |     8/24/06     |    $171,250
                          |                 |                 |                 |                 |
Albert R. Pezzillo        |       1,000     |        0.1%     |    $14.000      |     5/23/06     |      $7,226
                          |      24,750 (5) |        2.2%     |    $12.500      |     8/25/06     |    $162,932
                          |                 |                 |                 |                 |
Benjamin J. Sottile       |         ---     |        ---      |        ---      |         ---     |         ---
                          |                 |                 |                 |                 |
Greg Ionna                |       5,000     |        0.5%     |    $14.375      |     6/12/06     |     $37,097
                          |      50,000 (4) |        4.5%     |    $19.000      |    12/17/06     |    $498,175
                          |                 |                 |                 |                 |
Paul W. Farley            |         ---     |        ---      |        ---      |         ---     |         ---
                          |                 |                 |                 |                 |
William L. Flaherty (6)   |       5,000     |        0.5%     |    $14.375      |     6/12/06     |     $37,097
                          |                 |                 |                 |                 |
Stephen M. Sweeney        |         ---     |        ---      |        ---      |         ---     |         ---



















                                    -16-
PAGE
<PAGE>
<FN>
         (1) Mr. O'Connell's  options vest as  follows:  400,000  shares on
         August 25,  1996, 300,000  shares on  August 25,  1997 and 300,000
         shares  on  August  25,  1998.    Mr.  Pezzillo's  options vest as
         follows:  1,000 shares on May 23, 1997 and 24,750 shares on August
         25, 1996.  Mr. Ionna's options vest at an annual rate of one-third
         per year  commencing (i)  June 13,  1997 for  the options expiring
         June 12, 2006 and (ii) December 18, 1997 for the options  expiring
         December 17, 2006.  The exercise price of all options may be  paid
         in cash or by the transfer of shares of the Company's common stock
         valued at their fair market value  on the date of exercise.   Each
         option becomes exercisable in full  (i) if any person becomes,  or
         commences  a  tender  offer  which  could  result  in  the  person
         becoming, the beneficial owner of more than 50% of the outstanding
         shares of the Company's common  stock or (ii) unless the  survivor
         or transferee corporation  agrees to continue  the option, in  the
         event of the execution of an agreement of merger, consolidation or
         reorganization pursuant  to which  the Company  is not  to be  the
         surviving corporation or the execution of an agreement of sale  or
         transfer of all or substantially all of the assets of the Company.

         (2) In accordance with  Securities and Exchange Commission  rules,
         the Black-Scholes option  pricing model was  used to estimate  the
         grant date present value of the options shown.  The Company's  use
         of this  model should  not be  construed as  an endorsement of its
         accuracy at valuing options.   All stock option  valuation models,
         including  Black-Scholes  model,  require  a  prediction about the
         future movement of the stock price.  The real value of an  option,
         if any, depends upon the actual performance of the Company's stock
         during the applicable period.

         (3)  Options  for  150,000  shares  are  subject  to   stockholder
         approval.    See  "Approval  of  Amended  and  Restated 1991 Stock
         Incentive Plan."

         (4) Subject to stockholder approval.  See "Approval of Amended and
         Restated 1991 Stock Incentive Plan."

         (5) The  shares of  common stock  issuable upon  exercise of these
         options have not been registered under the Securities Act of  1933
         and will be restricted when issued.

         (6) All options terminated unexercised prior to fiscal year-end as
         a  result  of  Mr.  Flaherty's  termination of employment with the
         Company.












                                    -17-
PAGE
<PAGE>

          With respect to each named executive officer, the following table
sets forth information  concerning stock option  exercises during 1996  and
unexercised options held at December 31, 1996.


</TABLE>
<TABLE>
<CAPTION>

              Aggregated Option Exercises in Last Fiscal Year
                     and Fiscal Year-End Option Values

                        |               |                  |     Number of     |
                        |               |                  |     Securities    |        Value of
                        |               |                  |     Underlying    |      Unexercised
                        |               |Value Realized ($)|Unexercised Options|      In-the-Money
                        |               |                  |   at FY-End (#)   |    Options at FY-End
                        |               | (Market Price on |                   |           ($)
                        |Shares Acquired|  Exercise Less   |    Exercisable/   |      Exercisable/
Name                    |on Exercise (#)| Exercise Price)  |    Unexercisable  |      Unexercisable
- ------------------------+---------------+------------------+-------------------+-----------------------
<S>                      <C>             <C>                <C>                 <C>
Frank J. O'Connell      |         ---   |         ---      |  400,000/600,000  |  $2,850,000/$2,675,000
                        |               |                  |                   |
Albert R. Pezzillo      |         ---   |         ---      |   30,750/1,000    |    $185,844/$5,625
                        |               |                  |                   |
Benjamin J. Sottile (1) |      25,000   |     $40,625      |      ---/---      |         ---/---
                        |               |                  |                   |
Greg Ionna              |      17,333   |    $162,497      |     ---/89,667    |         ---/$399,837
                        |               |                  |                   |
Paul W. Farley          |         ---   |         ---      |    8,500/12,000   |     $79,875/$118,500
                        |               |                  |                   |
William L. Flaherty (1) |         ---   |         ---      |      ---/---      |         ---/---
                        |               |                  |                   |
Stephen M. Sweeney      |       2,000   |     $15,750      |   30,500/4,000    |     $38,750/$10,000

<FN>
         (1) All previously unexercised options terminated prior to  fiscal
         year-end  as  a  result  of  Messrs.    Sottile's  and  Flaherty's
         terminations of employment with the Company.


















                                    -18-
PAGE
<PAGE>

          Pension Plans.   The  Pension Plan  Table set  forth below  shows
estimated annual pension  benefits payable to  a covered participant  under
the Company's Retirement Income  Plan (the "Retirement Plan"),  a qualified
defined benefit pension plan, and  under the Gibson Greetings, Inc.   ERISA
Makeup Plan (the "Makeup  Plan"), a nonqualified supplemental  pension plan
providing benefits that would  otherwise be denied participants  because of
certain  Internal  Revenue  Code  limitations  on  qualified plan benefits.
Benefits shown  are computed  as a  straight life  annuity for  an employee
retiring at age 65 in 1996 with no offsets.


</TABLE>
<TABLE>
<CAPTION>
                            Pension Plan Table

                                          Years of Service
              --------------------------------------------------------------------
Remuneration     5          10        15        20        25        30        35
                 -          --        --        --        --        --        --
<S>           <C>       <C>       <C>       <C>       <C>       <C>       <C>
 $  100,000   $ 6,600   $ 13,200  $ 19,800  $ 26,400  $ 33,000  $ 39,600  $ 46,200

    200,000    14,100     28,200    42,300    56,400    70,500    84,600    98,700

    300,000    21,600     43,200    64,800    86,400   108,000   129,600   151,200

    400,000    29,100     58,200    87,300   116,400   145,500   174,600   203,700

    500,000    36,600     73,200   109,800   146,400   183,000   219,600   256,200

    600,000    44,100     88,200   132,300   176,400   220,500   264,600   308,700

    700,000    51,600    103,200   154,800   206,400   258,000   309,600   361,200

    800,000    59,100    118,200   177,300   236,400   295,500   354,600   413,700

    900,000    66,600    133,200   199,800   266,400   333,000   399,600   466,200

  1,000,000    74,100    148,200   222,300   296,400   370,500   444,600   518,700


          Benefits under the Retirement and Makeup Plans are based upon the
highest average sixty consecutive months' salary and bonus (as shown on the
Summary Compensation  Table) during  the 120  months immediately  preceding
retirement.  Compensation covered by the Plans at the end of 1996 for  each
named executive officer (except Mr.  Pezzillo, who does not participate  in
the Plans) is  as follows:   Mr. O'Connell, $159,132;  Mr. Ionna, $249,962;
Mr.  Farley,  $147,585;  and  Mr.  Sweeney,  $223,940.   For the purpose of
computing  a  benefit  under  the  table  above,  on December 31, 1996, Mr.
O'Connell  had  no  years  of  credited  service,  Mr. Ionna, 22 years; Mr.
Farley, 25 years; and Mr.  Sweeney, 9 years.  Covered  compensation amounts
differ  from  amounts  shown  on  the  Summary  Compensation  Table  due to
differences in the recognition of pensionable earnings.




                                    -19-
PAGE
<PAGE>

          In addition to the Retirement  Plan and the Makeup Plan,  certain
executives  designated  by  the  Compensation  Committee  are  eligible for
benefits under  the Company's  Supplemental Executive  Retirement Plan (the
"SERP"),  which  was  adopted  to  attract  and  retain  highly   qualified
executives by  providing retirement  benefits at  levels which  the Company
believes to be competitive.

          A participant in the  SERP who retires at  age 65 is entitled  to
receive supplemental  retirement benefits  equal to  the difference between
(i) that percentage of the participant's final monthly average earnings (as
defined  in  the  Retirement  Plan  without  regard  to certain limitations
imposed by  the Internal  Revenue Code  on qualified  plans) determined  by
crediting 2%,  1-2/3% and  1-1/3% per  year, respectively,  for each of the
first 10, next 10 and next 10 years of credited service, up to a maximum of
30 years of credited service (the "SERP percentage") and (ii) the aggregate
of the  participant's monthly  benefits from  the Retirement  Plan and  the
Makeup  Plan  plus  supplemental  retirement  benefits under any individual
agreement with the Company.  The SERP provides for adjustments to the basic
benefit  formula  in  the  event  of  a  participant's  early   retirement,
disability retirement, death  or other termination  of employment.   At the
normal  retirement  age  each  named  executive officer's years of credited
service and SERP percentage would be  as follows:  Mr. O'Connell, 12  years
and 23%; Mr. Ionna, 30 years and 50%; Mr. Farley, 30 years and 50%; and Mr.
Sweeney,  11  years  and  21%.    For  SERP  purposes only, Mr. O'Connell's
retirement  compensation  base  is   $500,000.    Mr.  Pezzillo   does  not
participate in the SERP.

          At normal retirement age,  Mr. Sottile's benefit payments  with a
"life only" annuity option under  the Company's defined benefit plans  will
be $17,156 per month.  Mr. Flaherty  had no vested benefits at the time  of
his termination of employment with the Company.

          Employment  Contracts.    Each  of  the  named executive officers
(other  than  Mr.  Pezzillo)  has  or  had an employment agreement with the
Company.    Mr.  O'Connell's  agreement  runs  from  August  25, 1996 until
December 31, 1999,  and renews automatically  from year to  year thereafter
unless notice  is given  by either  party.   The agreement  sets a  minimum
annual salary  of $350,000,  subject to  increase from  time to  time.   In
addition,  it  provides  for  a  signing  bonus  of  $200,000  in 1996 and,
beginning in 1997, for annual  incentive bonuses based upon the  percentage
increase in the Company's current year operating income over the  operating
income of the previous year.  No  bonus will be paid if the growth  rate is
less  than  5%;  a  bonus  equal  to  36%  of  base salary will be paid for
operating income growth of 5%,  increasing proportionately to a payment  of
143% of base salary for operating income growth of 15% or more.  The  Board
also has discretion to  grant additional incentive compensation.   Pursuant
to the  employment agreement,  Mr. O'Connell  has been  granted options  to
purchase  1,000,000  shares  of  the  Company's  common  stock;  should the
necessary stockholder approval  for these options  not be received,  he has
the right, during the following 60 days, to terminate his employment.   See
"Approval  of  Amended  and  Restated  1991  Stock  Incentive  Plan."   Mr.
O'Connell's agreement further provides that if there is a change in control
(as defined) of the Company and thereafter his employment terminates, he is



                                    -20-
PAGE
<PAGE>

entitled under specific  circumstances to be  paid an amount  equal to 2.99
times the sum  of his then  current base salary  and the average  incentive
compensation  for  the  period  after  fiscal  year December 31, 1996.  The
agreement also provides for severance pay equal to twelve months salary  in
the event that the Company elects not to extend its initial term.

          Mr. Ionna has an employment agreement, entered into during  1996,
which currently expires on March 31, 1999 and may be extended thereafter on
an indefinite  basis by  mutual agreement.   The  agreement provides for an
annual salary of $230,000 (subject to  increase from time to time) and  for
participation in  the Company's  incentive compensation  program.   It also
provides for  severance pay  equal to  six months'  salary in  the event of
death, for a payment equal to 2.9 times annual salary then in effect in the
event  of  termination  of  employment  under certain circumstances after a
change in control of the Company  and for severance pay equal to  two times
then base salary  in the event  that the Company  elects not to  extend the
initial term.

          Mr.  Farley's  employment  agreement  provides  for a base annual
salary of $85,000, subject  to increase by the  Company from time to  time,
and for participation  in the Company's  incentive bonus plan.   Generally,
the agreement  is subject  to termination  by the  Company upon  one year's
advance written notice and as is otherwise provided therein.  Mr.  Farley's
agreement also provides that he  is entitled to one year's  salary (subject
to  offset  under  certain  circumstances)   if  he  is  not  retained   in
substantially the same  capacity and salary  for at least  six months after
any person becomes  the beneficial owner  of 50% or  more of the  Company's
securities.

          The Company had an employment agreement with Benjamin J. Sottile,
which was entered into  as of April 1,  1993 and continued until  March 31,
1998, subject to the Company's right to terminate Mr. Sottile's  employment
prior to that time.  The  Company notified Mr. Sottile that his  employment
was terminated under  that agreement as  of June 15,  1996.  The  agreement
provided that, upon termination under these circumstances, Mr. Sottile  was
entitled to receive his base salary ($460,000), incentive compensation  and
fringe benefits  in the  amount and  manner as  if both  parties had  fully
performed  their  obligations  under  the  agreement  until March 31, 1998.
Effective February  26, 1997,  the Company  and Mr.  Sottile entered into a
settlement agreement which terminated the employment agreement.  Under  the
terms of the  settlement agreement, Mr.  Sottile's base salary  and medical
coverage  will  be  paid  through  March  31,  1998; through that date, the
Company also either will  continue its contributions to  Company retirement
plans  in  which   Mr.  Sottile  participated   or  will  make   substitute
arrangements.  In lieu of all other contractual compensation and  benefits,
the  Company  agreed  to  pay  to  or  on  behalf of Mr. Sottile a total of
$286,545 and  to sell  him his  Company-provided automobile  for a  nominal
amount.  Pursuant to the settlement agreement, Mr. Sottile has resigned  as
a director of the Company.







                                    -21-
PAGE
<PAGE>

          Mr. Flaherty, who was  Senior Vice President and  Chief Financial
Officer,  had  an  employment  agreement  which  was scheduled to expire on
November  17,  1996.    The  agreement  provided  for  an  annual salary of
$175,000,  subject  to  increase  by  the  Company  from  time to time, and
participation in the Company's incentive bonus plan.  Mr. Flaherty resigned
from the Company on  September 15, 1996.   In that connection, the  Company
agreed to pay Mr. Flaherty $100,000, representing a pro rata portion of his
1996  incentive  compensation,  and   to  sell  him  his   Company-provided
automobile for a nominal amount; Mr. Flaherty agreed to cooperate with  the
Company  on  an  as-needed  basis  during  the  pendency of certain Company
litigation and arbitration.

          Mr. Sweeney's  employment agreement  provides for  a base  annual
salary of $136,000, subject to increase  by the Company from time to  time,
and for participation  in the Company's  incentive bonus plan.   Generally,
the agreement  is subject  to termination  by the  Company upon  one year's
advance written notice and as is otherwise provided therein.  Mr. Sweeney's
agreement also provides that he  is entitled to one year's  salary (subject
to  offset  under  certain  circumstances)   if  he  is  not  retained   in
substantially the same  capacity and salary  for at least  six months after
any person becomes  the beneficial owner  of 50% or  more of the  Company's
securities  and  that,  upon  the  occurrence  of  a  change in controlling
ownership of  the Company  or a  sale of  all or  substantially all  of the
assets of the Company, the term of the agreement is extended for two  years
and thereafter  is subject  to termination  upon six  months' prior written
notice.  Effective in September  1996, the Company relieved Mr.  Sweeney of
his responsibilities as an executive officer.

          The  Company's  employment  agreements  also  generally   provide
additional miscellaneous compensation  in the form  of some combination  of
perquisites such  as club  membership fees,  use of  automobiles, insurance
benefits and tax and estate planning services.

          Report of the  Compensation Committee on  Executive Compensation.
The Compensation Committee submits this report, which covers the objectives
and  components  of  the  Company's  Executive  Compensation  Program, 1996
actions  taken   by  the   Company  and   the  Chief   Executive  Officer's
compensation.

          Objectives of the Executive Compensation Program

          * To  provide compensation  opportunities that  approximate those
offered by successful consumer products companies, so that the Company  can
attract and retain the key executive talent needed to achieve its goals.

          * To reward executives for  achieving the financial goals of  the
Company and its business units and for accomplishing their individual goals
that relate to improved management of internal operations and to the  needs
of the Company's customers.

          *  To  motivate  executives  to  take  a  long-term  view  of the
Company's opportunities, so as to produce long-term value for stockholders.




                                    -22-
PAGE
<PAGE>

 Components of the Executive Compensation Program

          The executive compensation program is comprised of four elements:
base salary, annual incentives, long-term incentives, and benefits.

          Base  Salaries.    Generally,  minimum  base  salaries  for   the
Company's executive officers are established in employment agreements  with
the Company.  Base  salaries are targeted at  the 50th percentile of  those
provided  by  other  consumer  products  companies  with  which the Company
competes for key executive  talent.  Levels of  salary of various jobs  are
reviewed  periodically  to  determine  their  competitiveness.  Executives'
salaries are reviewed every 15 months, and are subject to adjustment  based
on the  general movement  in salaries  in the  job market,  as well  as the
individuals' job performance, their relative contributions to the  Company,
and  changes  in  their  job  responsibilities and accountabilities.  These
reviews  are  subjective  in  the  sense  that  they  are  not  based  upon
predetermined specific criteria.  Because the Company competes with a  wide
and diverse range of consumer products companies for executive talent,  the
group of  companies used  for compensation  comparisons is  not the same as
that believed appropriate  for a comparison  of stockholder returns  in the
Performance Graph shown below, although  there may be some overlap  between
the groups.

          Annual Incentives.   The  Company places  significant emphasis on
achieving  its  annual  profit  objectives.   Accordingly, under the annual
incentive  plan,  specific  targeted   levels  of  before-tax  income   are
established for each fiscal year at both the corporate and division levels.
A pool  for incentive  awards is  funded after  year-end results are known,
with  the  size  of  the  pool  calculated  based  upon  the achievement of
predetermined percentages of the target levels.  Individual awards are made
from this  pool, with  the size  of each  award based  on (1) the objective
level of corporate/division profitability  and (2) a subjective  assessment
of the individual's contributions to the business.

          Eligibility  for  annual  incentive  awards  is  limited  to  key
executives who  play important  roles in  the achievement  of the Company's
objectives.  In addition, other managers may receive incentive awards in  a
particular year, to reward their extraordinary results or achievements  for
that year.

          Achievement  of  target  incentives  (for  meeting  the Company's
demanding profit objectives) can place executives' annual cash compensation
(that  is,  base  salary  plus  annual  incentive award) somewhat above the
median for competitive practice.

          Long-Term Incentives.  The  Company provides two different  types
of  long-term  incentives  to  its  senior  executives:   (1) stock options
(nonqualified and  incentive stock  options), which  are typically  awarded
every other year, and (2)  restricted stock grants, awarded on  a selective
basis, and only to the most senior executives.






                                    -23-
PAGE
<PAGE>

          Eligibility for long-term incentives is targeted to key corporate
and division executives and managers  who can have a significant  effect on
the achievement of the Company's  long-term strategic objectives.  The  use
of Company stock as a key element of the executive compensation program  is
intended to strengthen the link between the interests of senior  management
and the  Company's stockholders.   Long-term  incentives are  granted based
upon  a   subjective  assessment   of  the   individual's  performance  and
responsibilities.

          Benefits.    The  Company's  benefits  program  is  comprised  of
retirement income and group insurance plans.  The objective of the  program
is  to  provide  executives  with  reasonable  and  competitive  levels  of
protection against the  four contingencies (retirement,  death, disability,
and ill health) that can interrupt their employment and/or income.

          The  Company's   retirement  income   program  consists   of  two
tax-qualified plans (a defined benefit pension plan and a 401(k) plan) that
cover all salaried full-time employees, including the Company's executives,
and two  non-tax-qualified plans  for executives  (an ERISA  "Makeup" plan,
that restores defined  benefit pension benefits  denied by the  federal tax
laws, and a supplemental defined benefit retirement plan).

          The group  insurance program  consists of  life, disability,  and
health insurance benefit plans that cover all salaried full-time employees,
including  the  Company's  executives.     The  employment  agreements   of
individual executive officers may also provide for perquisites in the  form
of supplemental insurance benefits  and/or Company payment of  the premiums
relating to insurance benefits.


 1996 Actions

          In March 1996, the  cost reduction program initiated  in December
1994, which included  the salary freeze  for all employees  of the Company,
was modified.  The  freeze on the salaries  was lifted and the  granting of
appropriate salary increases resumed.   Additionally, in accordance  with a
resolution  of  the  Board  of  Directors,  certain officers and employees,
remaining  in  the  Company's  employment  through  April 1, 1996, received
bonuses equal to 15% of salary.

          The Company  does not  anticipate that  the total  annual taxable
compensation of  any of  its executive  officers will  exceed $1,000,000 in
1997 or the near term.  Therefore, it expects that all taxable compensation
for these individuals will be  tax-deductible to the Company.   The Company
intends to preserve  its tax deduction  for executive officers  and to take
steps necessary to do so if and as appropriate.










                                    -24-
PAGE
<PAGE>

 CEO Compensation

          All  of  Mr.  O'Connell's  1996  compensation,  including salary,
bonus, stock options and relocation payments, was negotiated and prescribed
by the  terms of  his employment  agreement.   Commencing with  fiscal year
1997, and also in accordance with his employment agreement, Mr. O'Connell's
incentive bonus will be based primarily upon the percentage increase in the
Company's operating income  over the operating  income of the  prior fiscal
year.    See  "Executive  Compensation  and  Other Information - Employment
Contracts" and "Approval of Amended and Restated 1991 Stock Incentive Plan"
for further information.

          As  described  under  "The  Board  of Directors - Compensation of
Directors," Mr. Pezzillo received  per diem payments from  February through
August 1996 for his  services as Chairman of  the Board and as  an interim,
non-employee Chief Executive Officer of the Company.  In August 1996,  when
the Office of the Chairman was disbanded, the Committee approved a  $50,000
per year stipend for Mr. Pezzillo in his continuing capacity as Chairman of
the Board  and also  granted him  nonqualified options  to purchase  24,750
shares of  the Company's  common stock.   The  Committee believes  that Mr.
Pezzillo's compensation has  been well-earned in  light of his  significant
efforts on behalf of the Company, as both Chairman and interim CEO.

          Mr. Sottile's 1996 compensation was dictated by the terms of  his
employment agreement with the Company.


 Compensation Committee            C. Anthony Wainwright, Chairman
                                   Charlotte A. St. Martin
                                   Frank Stanton


























                                    -25-
PAGE
<PAGE>

          Performance Graph.  The  following graph and table  compare, over
the period shown, the cumulative total stockholder return of the  Company's
common stock to  the cumulative total  return of companies  included in the
Standard & Poor's 500 Stock Index and  in a peer group index.  (1)  In each
case it is assumed that $100 was invested on December 31, 1991 and that all
dividends were reinvested.

                          Gibson Greetings, Inc.
                        Relative Market Performance
                         Total Return 1991 - 1996

                          [graph to be inserted]


</TABLE>
<TABLE>
<CAPTION>

     +-----------------------+--------+--------+--------+--------+--------+--------+
     |                       |  1991  |  1992  |  1993  |  1994  |  1995  |  1996  |
     +-----------------------+--------+--------+--------+--------+--------+--------+
     <S>                      <C>      <C>      <C>      <C>      <C>      <C>
     | Gibson Greetings, Inc.| 100.00 |  69.69 |  80.10 |  57.27 |  62.13 |  76.20 |
     +-----------------------+--------+--------+--------+--------+--------+--------+
     | S&P 500 Index         | 100.00 | 107.62 | 118.46 | 120.03 | 165.13 | 203.05 |
     +-----------------------+--------+--------+--------+--------+--------+--------+
     | Peer Group Index      | 100.00 | 106.69 | 110.83 |  94.52 |  98.72 | 110.89 |
     +-----------------------+--------+--------+--------+--------+--------+--------+

<FN>
         (1)  The  peer  group  is  composed  of  companies having seasonal
         businesses which market consumer products through similar channels
         of distribution.  The returns  of each company have been  weighted
         according  to  their  respective  stock  market capitalization for
         purposes of arriving at a group average.  The members of the group
         are  as  follows:    Action  Industries,  Inc., American Greetings
         Corporation, A.T.  Cross & Co., CSS Industries, Inc., Devon Group,
         Inc., Fisher-Price, Inc.   (until acquired in January  1994), C.R.
         Gibson  Co.    (until  acquired  in December 1995), Handleman Co.,
         Jostens, Inc., Russ Berrie & Co., Inc., Tyco Toys, Inc. and Golden
         Books Family Entertainment  (name changed from  Western Publishing
         Group, Inc.).
















                                    -26-
PAGE
<PAGE>

                        PRINCIPAL STOCKHOLDERS AND
                          HOLDINGS OF MANAGEMENT



          The following table sets forth certain information with regard to
the beneficial ownership of the Company's  common stock by (i) each of  the
Company's stockholders known to hold more than 5% of the outstanding shares
of common stock, (ii) except as noted, each director, nominee and executive
officer named on  the Summary Compensation  Table, individually, and  (iii)
all directors and executive officers  as a group.  Information  relating to
the Company's  directors and  executive officers  is as  of March  7, 1997.
Information  on  5%  stockholders  is  as  reported  by them to the Company
subsequent to December 31, 1996.


</TABLE>
<TABLE>
<CAPTION>

Name                                Position                                  Beneficial Ownership (1)(2)
- ------------------                  ------------------------                  ---------------------------
                                                                              Number of Shares    Percent
                                                                              ----------------    -------
<S>                                 <C>                                       <C>                 <C>
FMR Corp.
 82 Devonshire Street
 Boston, MA 02109                                                                2,099,100         12.9%
John Hancock Mutual Life
  Insurance Company and
  subsidiaries,
  John Hancock Place
  P.O. Box 111
  Boston, Massachusetts 02177                                                    1,269,258          7.8%
Heartland Advisors, Inc.
  790 North Milwaukee Street
  Milwaukee, Wisconsin 53202                                                     1,447,000          8.9%
The Prudential Insurance Company
  of America
  Prudential Plaza
  Newark, New Jersey 07102                                                       3,211,900         19.8%
Albert R. Pezzillo                  Chairman of the Board                           35,092
Frank J. O'Connell                  President & Chief Executive Officer            400,000          2.4%
George M. Gibson                    Director                                         1,642
Charles D. Lindberg                 Director                                         5,242
Charlotte A. St. Martin             Director                                         2,642
Frank Stanton                       Director                                        17,942
C. Anthony Wainwright               Director                                         7,742
Greg Ionna                          Executive Vice President                        17,928
Paul W. Farley                      Vice President                                  14,500
All directors and executive officers
  as a group (9 persons)                                                           502,730          3.0%






                                    -27-
PAGE
<PAGE>
<FN>
         (1) Except  as indicated,  the percentage  of shares  held by each
         person is less  than 1%.   Includes shares which  may be purchased
         upon  exercise  of  presently  exercisable  options  and   options
         exercisable within 60 days after  March 7, 1997, in the  following
         amounts:    Mr.  O'Connell,  400,000  shares; Messrs.  Stanton and
         Wainwright, 7,000  shares each;  Mr. Pezzillo,  30,750 shares; Mr.
         Lindberg, 4,000 shares; Ms. St.  Martin, 2,000 shares; Mr. Gibson,
         none; Mr. Ionna, 17,333 shares; Mr. Farley, 14,500 shares; and all
         directors and executive officers as  a group, 482,583 shares.   No
         information  is  presented  for  Messrs.    Sottile,  Sweeney  and
         Flaherty,  each  of  whom  was  no  longer an executive officer or
         director of the Company on March 7, 1997.

         (2) Includes the following numbers of shares as to which beneficial
         ownership is disclaimed:  300 shares held by the wife of Mr. Stanton
         and 100 shares held by the wife of Mr. Wainwright.


   COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

          Section 16(a) of the Securities Exchange Act of 1934 requires the
Company's executive  officers and  directors, and  persons who beneficially
own  more  than  ten  percent  of  the Company's equity securities, to file
reports  of  security  ownership  and  changes  in  such ownership with the
Securities and  Exchange Commission  (the "SEC").   These  persons also are
required  by  SEC  regulations  to  furnish  the Company with copies of all
Section 16(a) forms they file.

          Based upon  a review  of such  forms and  written representations
from its executive  officers and directors,  the Company believes  that all
Section 16(a)  filing requirements  were complied  with on  a timely  basis
during and for 1996.


                      INDEPENDENT PUBLIC ACCOUNTANTS

          The Company's independent public accountants are selected by, and
serve subject to change by, the Board of Directors.  The Board has voted to
appoint Deloitte &  Touche LLP, Certified  Public Accountants ("Deloitte  &
Touche"), as  independent public  accountants of  the Company  for the year
1997.  Deloitte & Touche has served as the Company's principal  independent
public accountants since  1994.  Representatives  of Deloitte &  Touche are
expected to  be present  at the  meeting, with  the opportunity  to make  a
statement if they desire.  Additionally, they will be available to  respond
to appropriate questions from stockholders.


                         PROXY STATEMENT PROPOSALS

          Stockholder proposals  will be  considered for  inclusion in  the
Proxy Statement for  the 1998 Annual  Meeting if they  are received by  the
Company before the close of business on November 15, 1997.




                                    -28-
PAGE
<PAGE>

                     PROXY SOLICITATION AND REVOCATION

          The solicitation of the enclosed proxy is being made on behalf of
the Board of Directors, and the Company will bear the cost of solicitation.
In addition to solicitation by mail, officers and regular employees of  the
Company may solicit proxies personally, by telephone or by telegraph.   The
Company will reimburse brokers, banks or other persons for their reasonable
out-of-pocket expenses in sending proxy material to beneficial owners.   To
assist in the solicitation of proxies, the Company has engaged Georgeson  &
Company, Inc. for a fee estimated  at $7,500, plus out of pocket  expenses.
Any stockholder giving a proxy has the power to revoke it at any time prior
to the voting thereof.












































                                    -29-
PAGE
<PAGE>

                                 Exhibit A

                          GIBSON GREETINGS, INC.

                         1991 STOCK INCENTIVE PLAN

             (As amended and restated through March 11, 1997)


          1.  Name  and  Purpose.    This  Plan,  as  it may be amended and
restated from time to time, shall  be known as the "Gibson Greetings,  Inc.
1991 Stock Incentive  Plan" (the "Plan").   The purpose  of the Plan  is to
advance  the  interests  of  Gibson  Greetings,  Inc.    (the "Company") by
providing material incentive  for the continued  services of key  employees
and by attracting  able executives to  employment with the  Company and its
Subsidiaries.   The term  "Subsidiary" as  used herein  means a  subsidiary
corporation of the Company as the term is defined in Section 424(f) of  the
Internal Revenue Code of 1986, as  amended (the "Code").  Reference to  any
Code Section in this Plan includes the provisions of such Section as it may
be amended or as it may be replaced by any other section or sections of the
Code of like intent and purpose.

          2. Administration.  The Plan shall be administered by a committee
(the "Committee") of at least two members of the Board of Directors of  the
Company (the "Board").  For the purpose of option grants or allocations  of
Restricted Shares to, and the approval of other transactions with,  persons
who are subject to  Section 16 of the  Securities Exchange Act of  1934, as
amended (the "Exchange Act"), with  respect to the Company, each  member of
the Committee shall be a  "Non-Employee Director" as defined in  Rule 16b-3
under the Exchange Act; provided, however, that nothing in this Plan  shall
prohibit these, or  any other functions  of the Committee  under this Plan,
from being performed by the Board.   To the extent that it is desired  that
compensation resulting from an option grant be excluded from the  deduction
limitation of  Section 162(m)  of the  Code, all  directors comprising  the
Committee granting such option also shall be "outside directors" within the
meaning  of  Code  Section  162(m).    Subject  to  and consistent with the
provisions  of  the  Plan,  the  Committee  shall  establish such rules and
regulations  as  it   deems  necessary  or   appropriate  for  the   proper
administration of  the Plan,  shall interpret  the provisions  of the Plan,
shall  decide  all  questions  of  fact  arising in the application of Plan
provisions and shall make such  other determinations and take such  actions
in connection with the Plan and the options and Restricted Shares  provided
for herein as it deems necessary or advisable.

          3. Eligibility.  Regular  full-time employees of the  Company and
its Subsidiaries  who are  key executive  or other  key salaried employees,
including  officers,  whether  or  not  directors  of the Company, shall be
eligible to participate in the Plan.  Such employees are herein referred to
as "Eligible Employees."  Those directors who are not regular employees  of
the Company  or its  Subsidiaries are  not eligible  to participate  in the
Plan.





                                    -30-
PAGE
<PAGE>

          4. Shares Subject to Plan.

          (a) The  shares to  be issued  and delivered  by the Company upon
exercise of options granted under the Plan, or issued as Restricted  Shares
under the Plan, are the Company's  shares of Common Stock, $.01 par  value,
("Common Shares")  which may  be either  authorized but  unissued shares or
treasury shares.

          (b) Except as  provided in Paragraph  8, the aggregate  number of
Common Shares which may be issued under the Plan shall not exceed 2,500,000
shares and options for no more than 750,000 Common Shares may be granted to
any Eligible Employee during any period of twelve (12) consecutive months.

          (c)  Common  Shares  covered  by  an  option  which  is no longer
exercisable with respect  to such shares,  or Restricted Shares  which have
been resold to the Company and in respect of which no benefits of ownership
have  been  received  by  the  Participant,  shall  again  be available for
issuance under  this Plan.   Common  Shares transferred  as payment for the
option price pursuant to Paragraph  7 also shall be available  for issuance
under the Plan.  The Committee may make such other determinations regarding
the counting  of Common  Shares issued  pursuant to  the Plan  as it  deems
necessary  or  advisable,  provided  that  such  determinations  shall   be
permitted by law.

          5. Grant of Options.  The Committee may from time to time, in its
discretion  and  subject  to  the  provision  of  the  Plan,  grant  either
non-qualified or Incentive Stock Options (as defined in Section 422 of  the
Code) to Eligible Employees.   Employees to whom options have  been granted
are herein referred to as "Optionees."  Each option shall be embodied in an
option agreement signed by the Optionee and the Company providing that  the
option shall be subject to the provisions of this Plan and containing  such
other provisions as the Committee  may prescribe not inconsistent with  the
Plan.    The  option  agreement  shall  specify  whether  the  option  is a
non-qualified option or an Incentive Stock Option.

          6. Terms and  Conditions of Options.   All options  granted under
the Plan shall contain such terms and conditions as the Committee from time
to time determines, subject to the following limitations and requirements.

          (a) Option price:  The option price per share for Incentive Stock
Options  shall  be  not  less  than  100%  of  the fair market value of the
Company's Common Shares on the date the option is granted, as determined by
the Committee in a manner consistent with the requirements of the Code  for
Incentive Stock  Options.   The option  price per  share for  non-qualified
options shall be at least 90% of the fair market value of a Common Share on
the date of option grant, determined in the same manner.

          (b) Period within which option  may be exercised:  The  period of
each option shall be fixed by the Committee, but no Incentive Stock  Option
may be exercised after the expiration of ten years from the date the option
is granted.  The Committee may, in its discretion, determine as a condition
of any option that a stated percentage of the shares covered by such option
shall be exercisable in any one year or other stated period of time.



                                    -31-
PAGE
<PAGE>

          (c) 10% Shareholder:  Notwithstanding any other provision of this
Plan, with  respect to  an Incentive  Stock Option  granted to  an Eligible
Employee who,  at the  time such  option is  granted owns shares possessing
more than 10% of the total  combined voting power of all classes  of shares
of the Company or its Subsidiaries, the option price per share shall be  at
least 110% of  the fair market  value of the  Common Shares subject  to the
option and such option  may not be exercised  after the expiration of  five
years from the date the option is granted.

          (d) Termination of option by reason of termination of employment:
If  an  Optionee's  employment  with  the  Company  and  its   Subsidiaries
terminates, all options granted under this Plan to such Optionee which  are
not  exercisable  on  the  date  of  such  termination  of employment shall
immediately terminate,  and any  remaining options  shall terminate  if not
exercised before the expiration of one of the following periods, or at such
earlier time as may be applicable under Paragraph 6(b) or 6(c) above:   (i)
thirty  (30)  days  following  such  termination  of  employment,  if  such
termination was not a result of retirement under a Company Pension Plan  or
of death or disability (disability  within the meaning of Section  22(e)(3)
of the Code), or (ii) three (3) months following the Optionee's termination
of employment because of retirement under a Company Pension Plan, or  (iii)
one (1) year following date of death or commencement of disability, if  the
Optionee was an employee  of the Company and/or  Subsidiary at the time  of
his  death  or  the  commencement  of  his  disability;  provided that such
termination  provisions  may  be  varied  by  the Committee with respect to
non-qualified options which are exercisable  on the date of termination  of
employment.

          (e) Non-transferability:  Each  option and all rights  thereunder
shall be exercisable during the Optionee's lifetime only by him, or by  his
guardian  or  legal  representative,   and  shall  be  non-assignable   and
non-transferable by the Optionee, except that a non-qualified option may be
transferred (i)  pursuant to  a "domestic  relations order"  as defined  in
Section 414(p)(1)(B) of the Code or (ii) to such other persons or entities,
in accordance with such terms and conditions, as the Committee may  permit.
In the event of the Optionee's  death, any option shall be transferable  by
the Optionee's Will  or by the  laws of descent  and distribution, and  the
representative or representatives of his  estate, or the person or  persons
who acquired (by bequest or inheritance) the rights to exercise his options
granted under  this Plan,  may exercise  any of  the unexercised options in
whole or in part prior to the expiration of the applicable exercise period,
as specified in Paragraph 6(d) above.

          (f) More than one option granted  to an Optionee:  More than  one
option may be granted to an Optionee under this Plan and both non-qualified
and Incentive Stock Options may be granted to an Optionee.

          (g) Compliance with securities laws:  Options granted and  shares
issued by the Company upon exercise of options shall be granted and  issued
only  in  full  compliance  with  all applicable securities laws, including
laws, rules and regulations of  the Securities and Exchange Commission  and
applicable state Blue  Sky Laws.   With respect thereto,  the Committee may
impose such conditions on transfer, restrictions and limitations as it  may
deem necessary and  appropriate to assure  compliance with such  applicable
securities laws.

                                    -32-
PAGE
<PAGE>
          7. Method of Exercise.  An option granted under this Plan may  be
exercised by written notice to the Committee, signed by the Optionee, or by
such other person as  is entitled to exercise  such option.  The  notice of
exercise shall state the  number of Common Shares  in respect of which  the
option is being exercised, and  shall either be accompanied by  the payment
of the full  option price for  such shares, or  shall fix a  date (not more
than ten business days from the date of such notice) for the payment of the
full option price of the shares being purchased.  All or any portion of the
payment may be made  by the transfer of  Common Shares of the  Company from
the Optionee to the Company, to  the extent permitted by law.   Such shares
shall be valued  for this purpose  at their fair  market value on  the date
they are  transferred to  the Company  as payment,  determined in  the same
manner  as  is  provided  in  Paragraph  6(a)  hereof.    A  certificate or
certificates for  the Common  Shares of  the Company  purchased through the
exercise of an option shall be issued in regular course after the  exercise
of the option  and payment therefor.   During the  option period no  person
entitled to exercise any option granted  under this Plan shall have any  of
the  rights  or  privileges  of  a  shareholder  with respect to any shares
issuable upon exercise of such option until certificates representing  such
shares shall have been issued and delivered.

          8. Share Adjustments.   In the event there  is any change in  the
Company's  Common  Shares  resulting  from  stock  splits, stock dividends,
combinations or exchanges of shares, or other similar capital  adjustments,
equitable  proportionate  adjustments  shall  automatically be made without
further action by the Committee in  (i) the number of shares available  for
option grant or issuance under this Plan, (ii) the number of shares subject
to options granted under this Plan, and (iii) the option price of  optioned
shares.

          9. Allocation and Purchase of Restricted Shares.

          (a) The Committee  may from time  to time, in  its discretion and
subject to the provisions of the Plan, allocate Common Shares to any or all
Eligible Employees.  Common Shares allocated under this Paragraph 9 of  the
Plan are  referred to  herein as  "Restricted Shares."   Employees  to whom
Restricted  Shares  have   been  allocated  are   herein  referred  to   as
"Participants."    Each  Participant  to  whom  an allocation of Restricted
Shares has been made shall be offered the right to purchase such Restricted
Shares as herein provided.

          (b)  The  Committee  shall  advise  each  Participant  to whom an
allocation of Restricted Shares  has been made in  writing of the terms  of
the  offer,  including  the  number  of  shares  which such person shall be
entitled to purchase,  the purchase price  per share, and  any other terms,
conditions and restrictions relating  thereto.  The Participant  shall have
thirty (30)  days from  the date  of the  offer to  accept such offer.  The
Committee may, in the  exercise of its discretion,  extend the term of  any
offer.  Subject to the express provisions of the Plan, the Committee  shall
have the power to  make such offer subject  to any terms and  conditions it
may establish  and the  offers made  to different  persons, or  to the same
person  at  different  times,  may  be  subject  to  terms,  conditions and
restrictions which differ from each other.  Each allocation and offer shall
be embodied in a "Restricted Share Agreement" signed by the Participant and
the Company providing  that the Restricted  Shares shall be  subject to the
provisions  of  this  Plan  and  containing  such  other  provisions as the
Committee may prescribe not inconsistent with the Plan.
                                    -33-
PAGE
<PAGE>

          (c) The  purchase price  of the  Restricted Shares  offered under
this Plan shall be any lawful consideration established by the Committee in
its discretion.  If a Participant elects to purchase Restricted Shares,  he
shall  pay  the  purchase  price  in  full,  at the principal office of the
Company, prior to expiration  of the offer.   Upon payment of the  purchase
price,  certificates  representing  the  shares  shall  be  issued  to  the
Participant, which certificates shall bear an appropriate legend reflecting
that such shares are subject to the restrictions contained in the Plan.  At
the Committee's election, such certificates  may be held by the  Company on
behalf of the Participant until the restrictions applicable to such  shares
shall have lapsed.

          10.  Restrictions Applicable to Restricted Shares.

          (a) By purchasing  the Restricted Shares  allocated to him  under
this  Plan,  the  Participant  agrees  and  consents  to  the  restrictions
described in this Plan for a period determined by the Committee at the time
of  such  allocation,  said  period  referred  to herein as the "Restricted
Period."    For  the  duration   of  the  Restricted  Period  (unless   the
restrictions earlier  lapse or  are removed  by the  Committee), Restricted
Shares  issued  under  this  Plan  shall  not  be  transferred,  delivered,
assigned, sold,  or disposed  of in  any manner,  nor pledged  or otherwise
hypothecated.    On  the  last  day  of  the Restricted Period, or upon the
earlier  lapse  or  removal  of  restrictions, such Restricted Shares shall
cease to be subject to the  restrictions under this Paragraph 10(a) of  the
Plan.

          (b) Restricted Shares issued by the Company under the Plan  shall
be issued  only in  full compliance  with all  applicable securities  laws,
including  laws,  rules  and  regulations  of  the  Securities and Exchange
Commission and applicable state Blue  Sky laws.  With respect  thereto, the
Committee  may  impose  such  conditions  on  transfer,  restrictions   and
limitations as it may deem  necessary and appropriate to assure  compliance
with such applicable securities laws.

          11.  Termination of Employment During Restricted Period.

          (a)  If  a  Participant's  employment  with  the  Company and its
Subsidiaries terminates  because of  death or  disability, the restrictions
under Paragraph 10(a) of this Plan shall automatically terminate as to that
number of the Restricted Shares owned by the Participant which is equal  to
the total number  of such Restricted  Shares multiplied by  a fraction, the
numerator of which is the number of full months which have elapsed from the
date of  allocation and  the denominator  of which  is the  total number of
months  during  the  Restricted  Period.    The Participant (or his estate,
heirs, or  legatee) shall  be required  to resell  the remaining Restricted
Shares to the Company at a  price per share equal to the  original purchase
price paid by the Participant for  such shares, or such other price  as may
be  set  by  the  Committee  in  the Restricted Share Agreement, unless the
Committee shall, in its discretion, waive the restrictions under  Paragraph
10(a) as to any part or all of such remaining Restricted Shares.





                                    -34-
PAGE
<PAGE>

          (b)  If  a  Participant's  employment  with  the  Company and its
Subsidiaries terminates during the  Restricted Period other than  by reason
of death or disability, the Participant shall be required to resell all  of
the Restricted  Shares to  the Company  at a  price per  share equal to the
original purchase price  paid by the  Participant for such  shares, or such
other  price  as  may  be  set  by  the  Committee  in the Restricted Share
Agreement,  unless  the  Committee  shall,  in  its  discretion,  waive the
restrictions under Paragraph 10(a) as to any part or all of the  Restricted
Shares.

          12.  Resale of Restricted Shares.  In the event a Participant  is
required to resell Restricted  Shares to the Company  as the result of  the
termination of the Participant's  employment as described in  Paragraph 11,
the Company by written notice to  the Participant shall specify a date  not
less than  five nor  more than  ten days  from the  date of  such notice to
consummate the purchase and sale of such Restricted Shares at the principal
office  of  the  Company.    The  Participant  shall deliver to the Company
certificates  representing  such  Restricted  Shares,  duly endorsed and in
proper form for transfer, and upon the receipt of such share  certificates,
the Company shall deliver to the  Participant a check in the amount  of the
purchase price.  If the Participant fails to deliver the share certificates
to  the  Company  at  the  time  specified  in such notice, the Company may
deposit  the  purchase  price  with  the  Treasurer  of  the  Company,  and
thereafter  the  shares  shall  be  deemed  to have been transferred to the
Company  and  the  Participant,  despite  his  failure to deliver the share
certificates, shall have no further rights as a stockholder of the Company.
In such  event, the  Treasurer of  the Company  shall continue  to hold the
purchase price  for such  shares and  shall make  payment thereof,  without
interest, upon delivery of the share certificates to the Company.

          13.  Merger, Consolidation or Sale  of Assets.  In the event  the
Company  shall   consolidate  with,   merge  into,   or  transfer   all  or
substantially  all  of  its  assets  to another corporation or corporations
(herein referred  to as  "successor employer  corporation"), such successor
employer  corporation  may  obligate  itself  to  continue this Plan and to
assume  all  obligations  under  the  Plan  in a manner consistent with the
provisions of Section 424(a) of the Code.  In the event that such successor
employer corporation  does not  obligate itself  to continue  this Plan  as
above   provided,   this   Plan   shall   terminate   effective  upon  such
consolidation, merger, or transfer,  and any unexercised option  previously
granted hereunder shall  terminate.  If  practical, the Company  shall give
each Optionee  twenty (20)  days prior  notice of  any possible transaction
which  might  terminate  this  Plan  and  the  options  previously  granted
hereunder.

          14.  Amendment or Termination.  The Board may terminate this Plan
at any  time, and  may amend  the Plan  at any  time or  from time to time,
without obtaining any approval  of the Company's stockholders;  except that
the Plan  may not  be so  amended (i)  to increase  the aggregate number of
shares issuable  under the  Plan (excepting  proportionate adjustments made






                                    -35-
PAGE
<PAGE>

under Paragraph 8 to give effect to stock splits, etc.); (ii) to change the
option price  of optioned  stock (excepting  proportionate adjustments made
under Paragraph 8); (iii) to  change the requirement that the  option price
per Common Share  covered by an  Incentive Stock Option  granted under this
Plan not be less than 100% of the fair market value of the Company's Common
Shares on the date such option  is granted; (iv) to extend the  time within
which Incentive Stock  Options may be  granted or the  time within which  a
granted Incentive Stock Option may be exercised; or (v) to change,  without
the   consent   of   the   Optionee   (or   his,  or  his  estate's,  legal
representative), any option previously granted  to him under the Plan.   If
the  Plan  is  terminated,  any  unexercised  option  shall  continue to be
exercisable in accordance with its  terms, except as provided in  Paragraph
13 above, and  any Restricted Shares  shall continue to  be subject to  the
terms of this Plan for the duration of the Restricted Period.

          15.    Company  Responsibility.    All  expenses  of  this  Plan,
including the cost of maintaining  records, shall be borne by  the Company.
The Company  shall have  no responsibility  or liability  (other than under
applicable Securities Acts) for any act  or thing done or left undone  with
respect to the price, time, quantity, or other conditions and circumstances
of the  purchase of  shares under  the terms  of the  Plan, so  long as the
Company acts in good faith.

          16.    Tax  Withholding.    Any  grant  of  an option or issue of
Restricted Shares hereunder  shall provide as  determined by the  Committee
for appropriate arrangements  for the satisfaction  by the Company  and the
Optionee  or  Participant  of  all  federal,  state, local or other income,
excise or employment  taxes or tax  withholding requirements applicable  to
the exercise of the option, the  receipt of Restricted Shares or the  later
disposition of the Common Shares  thereby acquired and all such  additional
taxes  or  amounts  as  determined  by  the  Committee  in  its discretion,
including, without limitation, the right  of the Company or any  subsidiary
thereof to receive  transfers of Common  Shares or other  property from the
Optionee or to deduct or withhold  in the form of shares from  any transfer
to an Optionee or Participant, in such amount or amounts deemed required or
appropriate by the Committee in its sole and absolute discretion.

          17.   Implied Consent.   Every  Optionee or  Participant, by  his
acceptance of  an option  or Restricted  Shares under  this Plan,  shall be
deemed to have consented  to be bound, on  his own behalf and  on behalf of
his heirs,  assigns, and  legal representatives,  by all  of the  terms and
conditions of this Plan.

          18.  No Effect on Employment  Status.  The fact that an  employee
has been granted an option or  Restricted Shares under this Plan shall  not
limit  or  otherwise  qualify  the  right  of his employer to terminate his
employment at any time.

          19.   Duration and  Termination of  the Plan.   This  Plan became
effective on February 3, 1991.  No Incentive Stock Option shall be  granted
subsequent to February  2, 2001, or  subsequent to any  earlier date as  of
which the Plan is terminated pursuant to Paragraph 14.

          20.  Delaware Law  to Govern:  This  Plan shall be construed  and
administered in accordance with  and governed by the  laws of the State  of
Delaware.
                                    -36-
PAGE
<PAGE>

                          GIBSON GREETINGS, INC.
               SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

          The  undersigned  hereby  appoints  Harold  L.  Caldwell and Paul
W.Farley, and each of them, attorneys with the powers which the undersigned
would possess if personally  present, including the power  of substitution,
to vote all shares of the undersigned at the Annual Meeting of Stockholders
of Gibson  Greetings,Inc. to  be held  at The  Phoenix, Cincinnati, Ohio at
12:00  p.m.,  Eastern  Daylight  time,  on  April  23,  1997,  and  at  any
adjournments thereof.

          The proxy  will be  voted as  specified.   If no specification is
made, the proxy shall be voted FOR the nominees listed on the reverse side.
As to any  other matter or  if any of  said nominees are  not available for
election, said attorneys shall vote in accordance with their best judgment.



               [CONTINUED AND TO BE SIGNED ON REVERSE SIDE]

                                            Gibson Greetings, Inc.
                                            P.O.Box 11084
                                            New York, N.Y. 10203-0084

































                                    -37-
PAGE
<PAGE>


1.  Election of Directors.
     FOR all nominees [ ]  WITHHOLD AUTHORITY to vote for [ ]  *EXCEPTIONS [ ]
     listed below          all nominees listed below

     Nominees: George M. Gibson and Frank Stanton
     (INSTRUCTIONS: To withhold authority to vote for any individual
     nominee, mark the "EXCEPTION" box and write that nominee's name
     in the space provided below.)

     *Exceptions _________________________________________________________




2.  Approval of the Gibson Greetings, Inc. 1991 Stock Incentive Plan, as
    amended and restated.

    FOR [ ]   AGAINST [ ]    ABSTAIN [ ]


3.  Upon such other business as may properly come before the meeting. (Strike
    through if you wish authority withheld.)


                     [ ] Mark here if you plan    [ ] Mark here for address
                         to attend the meeting.       change and note at left.




                                IMPORTANT:  Please  date and sign exactly  as
                                name appears.   If  shares are held  jointly,
                                each    stockholder   named    should   sign.
                                Executors,  administrators,  trustees,   etc.
                                should  so indicate  when  signing.   If  the
                                signer  is a  corporation,  please sign  full
                                corporate name by duly authorized officer.

                                Dated ________________________________, 1997

                                ____________________________________________

                                ____________________________________________
                                         (Signature of Stockholder)

                                Votes must be indicated  (x) in Black
                                or Blue ink.

Please Sign, Date and Return the Proxy Promptly Using the Enclosed Envelope.






                                    -38-
PAGE
<PAGE>

</TABLE>


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