GIBSON GREETINGS INC
10-Q, 1997-11-14
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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                                     -1-
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<PAGE>
                                UNITED STATES

                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549


                                  FORM 10-Q

[ X ] QUARTERLY  REPORT  PURSUANT  TO SECTION  13 OR  15(d) OF  THE SECURITIES
      EXCHANGE ACT OF 1934


For the quarterly period ended September 30, 1997

                                      OR

[  ]  TRANSITION  REPORT  PURSUANT  TO  SECTION  13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934


For the transition period from  _______ to _______

                        Commission File Number 0-11902


                            GIBSON GREETINGS, INC.


Incorporated under the laws                          IRS Employer
  of the State of Delaware                   Identification No. 52-1242761


                  2100 Section Road, Cincinnati, Ohio 45237

                   Telephone Number: Area Code 513-841-6600


Indicate  by  check  mark  whether  the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  of
1934 during  the preceding  12 months  (or for  such shorter  period that  the
registrant was required  to file such  reports), and (2)  has been subject  to
such filing requirements for the past 90 days.  Yes [X] No [ ]

Indicate the number of shares outstanding  of each of the issuer's classes  of
common stock, as of the latest practicable date:  16,459,705 shares of  common
stock, par value $.01, outstanding at November 10, 1997.










                                     -2-
PAGE
<PAGE>
Part I. Item 1. Financial Statements
<TABLE>
                            GIBSON GREETINGS, INC.
                    CONDENSED CONSOLIDATED BALANCE SHEETS
               (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>

                                    September 30,  December 31,  September 30,
                                        1997           1996           1996
                                    -------------  ------------  -------------
<S>                                      <C>             <C>            <C>
ASSETS

CURRENT ASSETS:
  Cash and equivalents                  $  94,942     $  98,155     $  60,713
  Trade receivables, net                   26,818        42,423        26,406
  Inventories                              75,078        65,069        74,188
  Income taxes receivable                      -             -         11,273
  Prepaid expenses                          3,714         2,958         3,499
  Deferred income taxes                    35,557        44,598        42,143
                                        ---------     ---------     ---------
    Total current assets                  236,109       253,203       218,222

PLANT AND EQUIPMENT, net                   89,456        92,649        94,413

DEFERRED INCOME TAXES                      18,991        16,592        13,529

OTHER ASSETS, net                          90,352        89,115        92,833
                                        ---------     ---------     ---------
                                        $ 434,908     $ 451,559     $ 418,997
                                        =========     =========     =========


LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Debt due within one year              $   7,888     $   7,901     $   7,899
  Accounts payable                         13,335        13,420        11,014
  Income taxes payable                      6,250        15,816            -
  Other current liabilities                73,581        81,438        74,244
                                        ---------     ---------     ---------
    Total current liabilities             101,054       118,575        93,157

LONG-TERM DEBT                             24,117        40,898        40,867

SALES AGREEMENT PAYMENTS DUE
 AFTER ONE YEAR                            12,939        14,274        15,390

OTHER LIABILITIES                          22,477        21,496        21,003
                                        ---------     ---------     ---------
      Total liabilities                   160,587       195,243       170,417
                                        ---------     ---------     ---------




                                     -3-
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<PAGE>
STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                 -             -             -
  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                     -             -             -
  Common stock, par value $.01;
   50,000,000 shares authorized,
   17,008,306 shares issued at
   September 30, 1997, 16,708,059
   shares issued at December 31, 1996
   and 16,638,380 shares issued at
   September 30, 1996                         170           167           166
  Paid-in capital                          51,660        47,474        46,628
  Retained earnings                       227,850       213,755       207,308
  Foreign currency adjustment                 592           871           429
                                        ---------     ---------     ---------
                                          280,272       262,267       254,531
  Less treasury stock, at cost,
   494,601 shares                           5,951         5,951         5,951
                                        ---------     ---------     ---------
    Total stockholders' equity            274,321       256,316       248,580
                                        ---------     ---------     ---------
                                        $ 434,908     $ 451,559     $ 418,997
                                        =========     =========     =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.




























                                     -4-
PAGE
<PAGE>
<TABLE>

                            GIBSON GREETINGS, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
               (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>

                              Three Months Ended        Nine Months Ended
                                 September 30,            September 30,
                            ----------------------    ----------------------
                               1997         1996         1997         1996
                            ---------    ---------    ---------    ---------
<S>                         <C>          <C>          <C>          <C>
Revenues                    $  92,145    $ 92,551     $ 284,421    $ 278,915
                            ---------    ---------    ---------    ---------
Costs and expenses

  Operating expenses:

    Cost of products sold      38,645       38,721      105,931      104,165

    Selling, distribution
     and administrative
     expenses                  48,890       50,710      152,425      148,999
                            ---------    ---------    ---------    ---------
      Total operating
       expenses                87,535       89,431      258,356      253,164
                            ---------    ---------    ---------    ---------

Operating income                4,610        3,120       26,065       25,751
                            ---------    ---------    ---------    ---------
  Financing expenses:

    Interest expense            1,398        1,812        6,034        5,794

    Interest income            (1,433)        (910)      (4,403)      (2,313)
                            ---------    ---------    ---------    ---------
      Total financing
       expenses, net              (35)         902        1,631        3,481
                            ---------    ---------    ---------    ---------
Income before
 income taxes                   4,645        2,218       24,434       22,270

  Income taxes                  1,974       (1,836)      10,339        6,751
                            ---------    ---------    ---------    ---------
Net income                  $   2,671    $   4,054    $  14,095    $  15,519
                            =========    =========    =========    =========
Net income per share        $    0.15    $    0.25    $    0.83    $    0.95
                            =========    =========    =========    =========
Dividends per share         $      -     $      -     $      -     $      -
                            =========    =========    =========    =========

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

                                     -5-
PAGE
<PAGE>
<TABLE>
                            GIBSON GREETINGS, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (Dollars in thousands)
                                 (Unaudited)
<CAPTION>
                                                         Nine Months Ended
                                                           September 30,
                                                       ----------------------

                                                          1997         1996
                                                       ---------    ---------
<S>                                                    <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                            $ 14,095    $  15,519
                                                       ---------    ---------
  Adjustments to reconcile net income to net
   cash provided by operating activities:
    Depreciation including write-down of display
     fixtures                                             16,784       16,067
    Loss on disposal of plant and equipment                   12          433
    Deferred income taxes                                  6,642        4,084
    Amortization of deferred costs and intangibles
     and write-down of deferred costs                     17,037       17,863
    Change in assets and liabilities:
     Decrease in trade receivables, net                   15,605       20,214
     Increase in inventories                             (10,009)      (5,885)
     Decrease in income taxes receivable                      -          (575)
     (Increase) decrease in prepaid expenses                (756)         555
     Increase in other assets, net of amortization       (18,274)      (5,242)
     Increase (decrease) in accounts payable                 (85)       3,019
     Decrease in income taxes payable                     (9,566)          -
     Increase (decrease) in other current liabilities     (7,857)       2,602
     Decrease in other liabilities                          (354)      (4,132)
    All other, net                                            (3)       2,198
                                                       ---------    ---------
      Total adjustments                                    9,176       51,201
                                                       ---------    ---------
     Net cash provided by operating activities            23,271       66,720
                                                       ---------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of plant and equipment                        (14,153)     (20,302)
  Proceeds from sale of plant and equipment                  274          240
  Collection of note receivable from sale of
   Cleo, Inc.                                                 -        24,574
                                                       ---------    ---------
     Net cash provided by (used in)
      investing activities                               (13,879)       4,512
                                                       ---------    ---------








                                     -6-
PAGE
<PAGE>
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net decrease in short-term borrowings                       -       (19,000)
  Payments on long-term debt, net                        (16,794)      (7,661)
  Issuance of common stock                                 4,189          587
                                                       ---------    ---------
     Net cash used in financing
      activities                                         (12,605)     (26,074)
                                                       ---------    ---------
NET INCREASE (DECREASE) IN CASH AND EQUIVALENTS           (3,213)      45,158

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD               98,155       15,555
                                                       ---------    ---------
CASH AND EQUIVALENTS AT END OF PERIOD                  $  94,942    $  60,713
                                                       =========    =========

Supplemental disclosure of cash flow information:
  Cash paid during the period for:
    Interest                                           $   1,613    $   2,155
    Income taxes                                          13,261        3,241

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.


































                                     -7-
PAGE
<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                Nine Months Ended September 30, 1997 and 1996
                   (In thousands except per share amounts)
                                 (Unaudited)

Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the accounts  of Gibson  Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been eliminated in  consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in  accordance  with  Article  10-01  of  Regulation S-X of the Securities and
Exchange Commission and, as such,  do not include all information  required by
generally accepted  accounting principles.   However,  in the  opinion of  the
Company, these  financial statements  contain all  adjustments, consisting  of
only normal recurring adjustments,  necessary to present fairly  the financial
position as of September 30, 1997,  December 31, 1996 and September 30,  1996,
the results of its  operations for the three  and nine months ended  September
30, 1997 and 1996 and its cash  flows for the nine months ended September  30,
1997  and  1996.    The  accompanying  financial  statements should be read in
conjunction  with  the  consolidated  financial  statements  and notes thereto
included  in  the  Company's  Annual  Report  on  Form 10-K for the year ended
December 31, 1996.

The Financial  Accounting Standards  Board has  issued Statement  of Financial
Accounting Standards No.  128 - "Earnings  Per Share," which  is effective for
financial statements for both interim and annual periods ending after December
15, 1997.  Early adoption of the statement is not permitted.  The Company  has
applied this statement on  a pro forma basis  to the 1996 third  quarter, nine
months  and  annual  results  and  to  the  1997 third quarter and nine months
results and determined that the adoption of this statement would not have  had
a material impact on the earnings per share calculations for these periods.

The Financial Accounting  Standards Board has  issued Statements of  Financial
Accounting Standards (SFAS) No. 129 - "Disclosure of Information about Capital
Structure,"  No.  130  -  "Reporting  Comprehensive  Income"  and  No.  131  -
"Disclosures about Segments of an  Enterprise and Related Information."   SFAS
No. 129, which  must be adopted  in the fourth  quarter of 1997,  and SFAS No.
131, which must be adopted in the fourth quarter of 1998, will have no  effect
on the Company's financial position or  results of operations.  SFAS No.  130,
which must be adopted in the first  quarter of 1998, will also have no  effect
on the Company's financial position.   However, SFAS No. 130 will require  the
Company to report comprehensive income, a measure of performance that includes
all  non-owner  sources  of  changes  in  equity.    In addition to net income
reported in  these financial  statements, comprehensive  income would  include
foreign currency translation adjustments.  Management does not expect SFAS No.
131 to require the Company to change the reportable business segments included
in its 1996 Annual Report on  Form 10-K or to present additional  information,
including presenting  certain business  segment information  in its  quarterly
financial statements.






                                     -8-
PAGE
<PAGE>
Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for  interim periods are not necessarily  indicative of results for
the full year.


Note 3 - Trade Receivables

Trade receivables consist of the following:

                                  September 30,   December 31,   September 30,
                                      1997            1996           1996
                                  -------------   ------------   -------------
Trade receivables                   $  65,979      $ 101,712       $  75,176

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                39,161         59,289          48,770
                                  -------------   ------------   -------------
                                    $  26,818      $  42,423       $  26,406
                                  =============   ============   =============
Note 4 - Inventories

Inventories consist of the following:

                                  September 30,   December 31,   September 30,
                                      1997            1996           1996
                                  -------------   ------------   -------------
Finished goods                      $  56,864      $  47,666       $  56,159
Work-in-process                        10,769         11,710          11,884
Raw materials and supplies              7,445          5,693           6,145
                                  -------------   ------------   -------------
                                    $  75,078      $  65,069       $  74,188
                                  =============   ============   =============


Note 5 - Net Income Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income per share is as follows:


                                                       1997          1996
                                                    ----------    ----------
Three months ended September 30,                       17,182        16,293
                                                    ==========    ==========

Nine months ended September 30,                        17,082        16,266
                                                    ==========    ==========







                                     -9-
PAGE
<PAGE>
Note 6 - Legal Matters

In July 1994, immediately following the Company's announcement of an inventory
misstatement at  Cleo,Inc.   (Cleo), a  then subsidiary  of the Company, which
resulted  in  an  overstatement  of  the  Company's  previously  reported 1993
consolidated  net  income,  five  purported  class  actions  were commenced by
certain  stockholders.    These  suits  were  consolidated  and a Consolidated
Amended  Class  Action  Complaint  against  the  Company,  its  then Chairman,
President and Chief  Executive Officer, its  then Chief Financial  Officer and
the former President and Chief Executive Officer of Cleo was filed in  October
1994 in the United States District Court for the Southern District of Ohio (In
Re Gibson  Securities Litigation).   In  August 1996,  the Court certified the
case as  a class  action.   On October  7, 1997,  the Court modified its class
order and  narrowed the  scope of  the class.   The  latest Complaint  alleges
violations of the federal securities laws and seeks unspecified damages for an
asserted  public  disclosure  of  false  information  regarding  the Company's
earnings.  The  Company intends to  defend the suit  vigorously and has  filed
motions to dismiss  and for summary  judgement on the  latest complaint and  a
Third Party Complaint against its former auditor for contribution against  any
judgment adverse to the Company.  The Court has vacated a previously scheduled
trial date, and no new date has been set.

The  Company  presently  is  unable  to  predict  the  effect  of the ultimate
resolution  of  the  matter  described  above  upon  the  Company's results of
operations  and  cash  flows;  as  of  this date, however, Management does not
expect that such resolution would result in a material adverse effect upon the
Company's total net worth, although a substantially unfavorable outcome  could
be material to such net worth.

In addition, the  Company is a  defendant in certain  other routine litigation
which is not expected to result in a material adverse effect on the  Company's
net worth, total cash flows or operating results.

























                                     -10-
PAGE
<PAGE>
Part I. Item 2. Management's Discussion and Analysis of Results of  Operations
and Financial Condition


Results of Operations

Effective  August  31,  1996,  the  Company liquidated its Mexican subsidiary,
Gibson de  Mexico, S.A.  de C.V.   (Gibson  de Mexico).   As  a result  of the
liquidation, the Company recorded a  pretax charge of $2.1 million,  an income
tax benefit of $3.7 million and an  increase in net income of $1.6 million  or
$.10 per share during  the third quarter of  1996.  The operating  results for
Gibson de Mexico are included in the three and nine months ended September 30,
1996, and were not material to the consolidated results of operations.



Results of Operations  - Three Months  Ended September 30,  1997 Compared with
Three Months Ended September 30, 1996


Revenues in  the third  quarter of  1997 decreased  .4% to  $92.1 million from
revenues of $92.6  million in the  third quarter of  1996 reflecting decreased
domestic  greeting  card  shipments  primarily  due  to  the  loss  of certain
customers,  partially  offset  by  improvements  in  returns and allowances at
Gibson's Card Division, growth at The  Paper Factory of Wisconsin, Inc.   (The
Paper Factory) and increased international greeting card net sales.   Overall,
returns  and  allowances  were  14.9%  of  sales  for  the  three months ended
September  30,  1997  compared  to  returns  and  allowances  of 16.7% for the
comparable period in  1996 reflecting decreased  seasonal and everyday  return
provisions  for  domestic  greeting  card  sales  as  well  as  lower customer
allowances.  The Company continues  to face strong competitive pressures  with
regard to both price and terms of sale.

Total  operating  expenses  were  $87.5  million  in the third quarter of 1997
representing a 2.1% decrease from total operating expenses of $89.4 million in
the third quarter of 1996.  Cost of products sold as a percent of revenues was
41.9% for  the third  quarter of  1997 versus  41.8% for  the third quarter of
1996.    The  slight  increase  was  primarily  due  to  the sales mix between
operating  units.    Selling,  distribution  and  administrative expenses as a
percent of revenues were 53.1% for the third quarter of 1997 versus 54.8%  for
the third quarter of 1996.  Excluding the impact of the 1996 pretax charge  of
$2.1 million for  the loss on  the liquidation of  Gibson de Mexico,  selling,
distribution and administrative expenses as  a percent of revenues were  52.5%
for the third quarter of 1996.   The increase is due to increased selling  and
marketing  expenses  related  to  new  product programs and retail environment
activities  at  the  Card  Division,  and  growth  at  The  Paper  Factory and
international operations,  partially offset  by a  decrease in  administrative
expenses and reduced bad debt expense at the Card Division.

Interest expense, net reflected increased interest income on invested balances
and reduced long-term debt in the third quarter of 1997 compared to the  third
quarter of 1996.





                                     -11-
PAGE
<PAGE>
Pretax income  for the  third quarter  of 1997  was $4.6  million compared  to
pretax income for the third quarter of 1996 of $2.2 million which included the
loss on the liquidation  of Gibson de Mexico  of $2.1 million.   The effective
income  tax  rate  was  42.5%  for  the  third  quarter of 1997 compared to an
effective income  tax rate  excluding the  pretax charge  of $2.1  million and
related income tax benefit of  $3.7 million resulting from the  liquidation of
Gibson de Mexico, of 42.5% for the third quarter of 1996.

Net income for the  third quarter of 1997  was $2.7 million compared  with net
income of $4.1 million for the comparable  period in 1996.  The net effect  of
the liquidation of Gibson  de Mexico was to  increase 1996 net income  by $1.6
million or $.10 per share.



Results of  Operations -  Nine Months  Ended September  30, 1997 Compared with
Nine Months Ended September 30, 1996


Revenues for the nine months ended September 30, 1997 increased 2.0% to $284.4
million from revenues  of $278.9 million  for the nine  months ended September
30, 1996 reflecting  growth at The  Paper Factory and  increased international
greeting card net  sales.  Revenues  for Gibson's Card  Division for the  nine
months ended September 30, 1997  decreased from the comparable period  in 1996
due  to  lower  shipments  partially  offset  by lower returns and allowances.
Overall, returns and allowances were 16.7% of sales for the nine months  ended
September  30,  1997  compared  to  returns  and  allowances  of 18.8% for the
comparable period in  1996 reflecting decreased  seasonal and everyday  return
provisions for domestic greeting card sales and lower customer allowances.

Total  operating  expenses  were  $258.4  million  for  the  nine months ended
September 30, 1997 representing a 2.1% increase from total operating  expenses
of $253.2  million for  the nine  months ended  September 30,  1996.   Cost of
products sold as  a percent of  revenues was 37.2%  for the nine  months ended
September 30, 1997 versus 37.3% for the nine months ended September 30,  1996.
The slight decrease was primarily due to the sales mix.  Selling, distribution
and administrative expenses as a percent  of revenues were 53.6% for the  nine
months  ended  September  30,  1997  versus  53.4%  for  the nine months ended
September 30, 1996.   Excluding the impact of  the 1996 pretax charge  of $2.1
million  for  the  loss  on  the  liquidation  of  Gibson  de Mexico, selling,
distribution and administrative  expenses as a  percent of revenues were 52.7%
for the nine months ended September 30, 1996.  The increase was primarily  due
to increased selling and marketing  expenses related to new product  programs,
retail environment activities and  new business initiatives for  both domestic
and international operations, growth at  The Paper Factory and a  $1.4 million
pretax charge for workforce reduction costs at the Card Division.  These  were
offset by lower administrative expenses and reduced bad debt expense.

Interest expense, net reflected increased interest income on invested balances
for the nine months ended September 30, 1997 compared to the nine months ended
September 30, 1996.






                                     -12-
PAGE
<PAGE>
Pretax income for the nine months  ended September 30, 1997 was $24.4  million
compared to  pretax income  for the  nine months  ended September  30, 1996 of
$22.3 million.  The  effective income tax rate  was 42.3% for the  nine months
ended September 30,  1997 compared to  an effective income tax rate, excluding
the pretax  charge of  $2.1 million  and related  income tax  benefit of  $3.7
million resulting from the  liquidation of Gibson de Mexico, of 42.8% for  the
nine months ended September 30, 1996.

Net income  for the  nine months  ended September  30, 1997  was $14.1 million
compared with net income of $15.5  million for the comparable period in  1996.
The net effect in 1996 of the liquidation of Gibson de Mexico was to  increase
net income by $1.6 million or $.10 per share.



Liquidity and Capital Resources


Cash provided by operating activities for the nine months ended September  30,
1997 was $23.3 million compared to $66.7 million for the comparable period  in
1996.    The  decrease  from  1996  primarily  results from increased up-front
payments on customer sales agreements,  payment of income taxes as  opposed to
the  receipt  of  income  tax  refunds  in the prior year, increased inventory
levels and other working capital changes.

Cash used in investing activities in  the first nine months of 1997  was $13.9
million compared to cash provided  by investing activities of $4.5  million in
the first nine months of 1996.   Cash used in investing activities  represents
capital expenditures  for the  first nine  months of  1997.   The reduction in
capital expenditures for the first nine  months of 1997 compared to the  first
nine months  of 1996  represents the  timing of  certain capital  projects and
lower capital expenditure activities.   Cash provided by  investing activities
for the first nine months of 1996 included the collection of a note receivable
of $24.6  million from  the sale  of Cleo,  Inc., a  former subsidiary  of the
Company, which was sold in mid-November 1995.

Cash used in financing activities for the nine months ended September 30, 1997
was  $12.6  million  compared  to  cash  used in financing activities of $26.1
million in the comparable period of  1996.  The change reflects no  short-term
borrowings  at  December  31,  1996  or  September  30,  1997  compared to the
repayment of short-term borrowings outstanding at December 31, 1995 during the
nine months ended September  30, 1996.  On  June 2, 1997, the  Company prepaid
$7.1 million in principal, without premium, on its Senior Notes.  This payment
was in addition to the $7.1 million principal amount the Company was scheduled
to pay  under the  Note Agreement.   As  a result  of these payments and prior
retirements of the Senior Notes, all Senior Notes will be repaid no later than
June 1999.

The Company continues to pursue the sale of The Paper Factory chain of  retail
outlets.  The decision to pursue the sale of The Paper Factory is a  strategic
one and is  based on the  determination that the  Company should focus  on its
core business of greeting cards  and related products.  One  desired condition
of a sale is that the Company receive a long-term contract to supply The Paper
Factory stores with product.  A  final decision to proceed with any  sale will
depend on whether a suitable price and  terms of sale can be agreed upon  with
any potential buyer.

                                     -13-
PAGE
<PAGE>
The Management of the Company has analyzed its computer hardware and  software
in connection  with potential  dating problems  that may  arise with  the year
2000.    Management's  determination  is  that  many potential problems can be
corrected  by  the  year  2000,  and  the  related  costs  are not expected to
materially impact the Company.

The Company  is carrying  significant cash  balances.   On July  30, 1997, the
Company announced a stock  repurchase program of up  to one million shares  of
its common stock over the next twelve months.  The repurchases will be made on
the open market or in privately negotiated transactions, at prevailing  market
prices.  The times and amounts of the repurchases will be determined by market
conditions.  The stock acquired will be held as treasury stock and used in the
future in the Company's stock option plans and for general corporate purposes.
As of November 10, 1997, the  Company has repurchased 60,000 shares of  stock.
Other  than  the  scheduled  debt  payments  and  the stock repurchase program
discussed above, there currently are no commitments for the use of this  cash;
however, Management  is evaluating  various alternatives,  including strategic
acquisitions.

Management believes that its cash flow from operations and credit sources will
provide adequate funds,  both on a  short-term and on  a long-term basis,  for
currently  foreseeable  debt  payments,  lease  commitments and payments under
existing  customer  sales  agreements,  as  well  as  for  financing  existing
operations, currently  projected capital  expenditures, anticipated  long-term
sales agreements consistent with industry trends and other contingencies  (See
Note 6 of Notes to Condensed Consolidated Financial Statements).

Except for the historical information contained herein, the matters  discussed
in  this  report  are  forward-looking  statements  which  involve  risks  and
uncertainties,   including   but   not   limited   to  economic,  competitive,
governmental  and  technological  factors  affecting the Company's operations,
markets, products, services and prices.

























                                     -14-
PAGE
<PAGE>
Part II. Other Information

Item 1. Legal Proceedings

The  information  presented  in  Note  6  of  Notes  to Condensed Consolidated
Financial  Statements  (Part  I.  Item  1.)  is  incorporated  by reference in
response to this Item.

Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

Not applicable.

Item 5. Other Information

Not applicable.

Item  6.  Exhibits  and  Reports  on  Form  8-K

a)  Exhibit  10(a)          Employment  Agreement  between  Gibson  Greetings,
                            Inc. and J. T. Wilson, dated September 29, 1997.

a)  Exhibit 27              Financial Data Schedule (contained in EDGAR filing
                            only).


b)  Reports on Form 8-K     None.























                                     -15-
PAGE
<PAGE>
                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act of  1934, Gibson
Greetings, Inc. has  duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.


Date:   November 14, 1997              By:/s/ Paul W. Farley
                                          -----------------------
                                          Paul W. Farley
                                          Vice President - Controller and
                                          Assistant Treasurer
                                          Principal Accounting Officer









































                                     -16-
PAGE
<PAGE>


                                              Exhibit 10(a)



                                           September 29, 1997




Mr. James T. Wilson
6302 Windcrest Drive #1016
Plano, TX   75024


Dear Jim:


Gibson Greetings, Inc. and I are very pleased that you have agreed to serve as
Executive Vice President - Finance & Operations and Chief Financial Officer of
Gibson  Greetings,  Inc.    ("the  Company").    As Executive Vice President -
Finance & Operations and Chief Financial Officer, you will report directly  to
me.    The  following  terms  and  conditions  will govern your service to the
Company.

   1. You will serve the  Company on a full-time  basis as a senior  executive
      employee, and the Company will employ you as such, commencing  September
      29, 1997.  This Agreement  will extend indefinitely until terminated  by
      the Company, or by you upon  thirty days' advance written notice to  the
      Company.    In  the  event  the  terms  of this Agreement are materially
      breached by the Company or  that this Agreement and your  employment are
      terminated by the Company other than for cause, you will be entitled  to
      receive a  lump sum  from the  Company in  lieu of  all other  monies or
      benefits provided  under this  Agreement (except  that compensation  and
      benefits which at the time  of termination have accrued or  vested under
      any applicable plan or policy of the Company, or are intended to survive
      your employment, shall continue to  the extent so provided by  the plan,
      policy  or  applicable  law  including,  but  not limited to, retirement
      benefits  [which  include  the  Retirement  Income  Plan,  SERP, and the
      Company's ERISA  Makeup Plan],  stock options,  medical insurance  COBRA
      benefits, Voluntary Deferred Compensation Plan, 401(k) Plan and  accrued
      vacation pay), and in lieu of severance pay pursuant to Company  policy.
      This lump sum shall equal twice your annual salary at the time of breach
      or termination.  This Lump sum shall be reduced by one twenty-fourth  of
      such sum  for each  month of  employment you  have completed  under this
      agreement, provided,  however, that  the lump  sum payment  shall not be
      reduced by more than one half.

   2. Your annual salary will be $250,000, which amount will be reviewed every
      fifteen  months  and  which  may  be  adjusted  from time to time by the
      Company in accordance with the Company's salary administration program.


                                     -17-
PAGE
<PAGE>
Mr. James T. Wilson
September 29, 1997
Page 2


   3. A signing bonus in the amount of $50,000 will be paid to you soon  after
      you begin employment, with an  additional bonus of $50,000 payable  upon
      closing on a home in the Cincinnati, Ohio area.

   4. Every three years, you will be  provided a new automobile of such  class
      as may be  set forth in  the Company's then  current automobile program,
      which automobile will be owned or leased by the Company.

   5. You will  participate in  the Company's  Management Bonus  Plan and,  as
      such, you will  be eligible for  an annual bonus  for 1997 and  for each
      calendar year  during the  term of  this Agreement  up to  a maximum  of
      112.5% of your base salary, subject  to the terms and conditions of  the
      Management Bonus Plan in effect for each such year.

   6. As  additional  consideration  for  this  Agreement, and contingent upon
      approval by  the Compensation  Committee, you  will be  granted a  stock
      option for  125,000 shares  of the  common stock  of the  Company at the
      closing market price of the stock on the official grant date.  One third
      of  such  options  shall  become  vested  on  each  of  the  first three
      anniversaries of the grant.  Such vesting shall be conditioned upon your
      continuing to be employed by the Company on each such date.  Such  grant
      shall be  in accordance  with the  provisions of  the Company's standard
      "Stock Option Agreement  for Officers Subject  to Section 16," a copy of
      which  is  attached  hereto.    The  stock  options  granted  under this
      paragraph are  in addition  to any  that may  be granted  to you  in the
      Company's  discretion  during  the  term  or  your  employment under any
      existing or future plan(s).

   7. The  Company  will  reimburse  you  in  accordance with the terms of the
      Company's  Executive  Relocation  and  Moving  Expense  policy  for your
      reasonable expenses  of moving  from Plano,  Texas to  Cincinnati, Ohio,
      including, but  not limited  to:   household moving  costs; you and your
      family's travel expenses for house-hunting trips as approved in  advance
      by the Company; and closing costs related to your purchase of a home  in
      the Cincinnati area.

   8. You  will  be  covered  by  the  Company's  special benefit programs for
      executives  which  include:    executive  physical  examinations,   life
      insurance, tax preparation and  estate planning assistance.   The amount
      of your life insurance shall be three (3) times your annual salary,  not
      to exceed $600,000.

   9. Upon  approval  of  the  Compensation  Committee,  you  will  be named a
      participant  in  the  Company's  ERISA  Makeup Plan and its Supplemental
      Executive Retirement Plan (SERP).

   10.You  will  be  eligible  for  participation  in  all other benefit plans
      available to the employees of the Company, in accordance with the  terms
      of  those  plans,  including  participation  in  the  Voluntary Deferred
      Compensation  Plan,  the  401(k)  Plan,  the  Retirement Income Plan and
      health insurance.

                                     -18-
PAGE
<PAGE>
Mr. James T. Wilson
September 29, 1997
Page 3


   11.You will be eligible  for four weeks of  paid vacation during each  year
      this Agreement remains in effect.

   12.Your employment  and this  agreement shall  terminate automatically upon
      your disability, other  than temporary disability  for a period  of less
      than  six  consecutive  months  or  partial  disability  not  materially
      affecting  your  ability  to  work  or  which  can  not  be   reasonably
      accommodated  by  the  Company,  or  death.   All other benefits due you
      following  termination  of  your  employment  and  this  agreement   for
      disability or death  shall be determined  in accordance with  the plans,
      policies and practices of the Company.

   13.In the event you voluntarily  terminate your employment during the  term
      of this  Agreement (except  in direct  response to  a material breach of
      this  Agreement  by  the  Company)  or  if  the  Company terminates this
      Agreement and your employment for cause, your right to all  compensation
      (other than accrued but unpaid) hereunder shall cease as of the date  of
      termination (except that compensation and benefits which at the time  of
      termination have accrued or vested  under any applicable plan or  policy
      of  the  Company,  or  are  intended  to  survive your employment, shall
      continue to the extent so provided by the plan, policy or applicable law
      including, but not  limited to, retirement  benefits [which include  the
      Retirement  Income  Plan,  SERP,  and  the Company's ERISA Makeup Plan],
      stock  options,  medical  insurance  COBRA  benefits, Voluntary Deferred
      Compensation Plan, 401(k)  Plan and accrued  vacation pay).   As used in
      this Agreement, "cause" shall  mean fraud, gross negligence,  or willful
      misconduct in the performance of  your duties or a willful  and material
      breach of this Agreement.   Except for the provisions of  Paragraphs 14,
      15 and 16, and, except for the provisions for termination pay  contained
      in Paragraph 1 in the event of a voluntary termination by you in  direct
      response to a material breach of the Agreement by the Company, voluntary
      termination of  employment by  you shall  terminate this  Agreement.




















                                     -19-
PAGE
<PAGE>
Mr. James T. Wilson
September 29, 1997
Page 4


   14.Also in the  event you voluntarily  terminate your employment  hereunder
      (except in direct response to a material breach of this Agreement by the
      Company) or retire, or if the Company terminates this Agreement and your
      employment for cause, you agree that for a period of one year after such
      termination,  you  will  not  compete,  directly or indirectly, with the
      Company or with any division, subsidiary or affiliate of the Company  or
      participate  as  a  director,  officer,  employee,  consultant, advisor,
      partner or joint  venturer in any  business engaged in  the development,
      advertising, promotion, manufacture and/or sale at wholesale of greeting
      cards, gift wrap or other products  the same as or competitive to  those
      produced  or  sold  by  the  Company,  or by any division, subsidiary or
      affiliate of the Company,  without the Company's prior  written consent.
      If the Company chooses to  terminate this Agreement and you  continue to
      be  employed  by  the  Company  as  an  employee,  agent,  consultant or
      otherwise, you agree that this paragraph shall continue to bind you  for
      a period of one  (1) year after your  separation from the Company  as an
      employee, agent, consultant or otherwise.

   15.In the event that your employment with the Company is terminated for any
      reason, by you or the Company, you agree that, for a period of one  year
      following  such  termination  of  employment,  you  shall not in any way
      solicit  or  recruit  any  employee  of  the  Company, its affiliates or
      subsidiaries, for  any employment,  consulting or  other arrangement for
      your benefit or that of any third party.

   16.In  connection  with  this  Agreement,  you  may  receive   confidential
      information of the  Company.  You  agree, both during  the term of  this
      Agreement  and  after  termination,  not  to  disclose to others, assist
      others  in  the  application  of,  or  use  for  your  own  gain,   such
      information, or any part thereof, unless and until it has become  public
      knowledge  or  has  come  into  the  possession  of  others by legal and
      equitable means.  You further agree that, upon termination of employment
      with  the  Company,  all  documents,  records,  notebooks,  and  similar
      writings, including  copies thereof,  then in  your possession,  whether
      prepared by you or by others, will be left with or returned promptly  to
      the Company.  For purposes of this paragraph, "confidential information"
      means information concerning Company's finances, plans, sales, products,
      processes and services, or those of Company's subsidiaries, divisions or
      affiliates, which is disclosed to you  or known by you as a  consequence
      of  or  through  your  employment  with  the  Company,  and which is not
      generally  known  in   the  industry  in   which  the  Company   or  its
      subsidiaries, divisions or  affiliates are or  may become engaged.   You
      agree that this paragraph will continue to bind you notwithstanding  the
      termination  of  this  Agreement  or  your  employment  for  any  reason
      whatsoever.  If the Company chooses to terminate this Agreement and  you
      continue to be employed by the Company as an employee, agent, consultant
      or otherwise, you  agree that this  paragraph will continue  to bind you
      after  your  separation  from  the  Company  as  an  employee,  agent or
      consultant.



                                     -20-
PAGE
<PAGE>
Mr. James T. Wilson
September 29, 1997
Page 5


   17.To the extent that the terms of this agreement are inconsistent with the
      terms of any Company policy or benefit plan, the terms of this agreement
      shall govern and be in place of,  not in addition to, the terms of  such
      policy or benefit plan.

   18.This Agreement will inure to the benefit of and be binding upon you  and
      your legal representatives  as well as  the Company, its  successors and
      assigns  including,   without  limitation,   any  person,   partnership,
      corporation or other entity which may acquire all, or substantially all,
      of the Company's assets and business.

   19.If any provision of this Agreement is later judicially determined to  be
      void, that provision may be stricken and the remaining portions of  this
      Agreement  enforced  as  if  the  provision  so  stricken had never been
      included herein.

To indicate your acceptance of and willingness to be bound by this  Agreement,
please sign and return one duplicate original of this letter.



                                           Sincerely,


                                           GIBSON GREETINGS, INC.


                                           /s/ Frank J. O'Connell


                                           Frank J. O'Connell
                                           Chairman of the Board,
                                           Chief Executive Officer
                                           and President



FJO/JET/dk


ACCEPTED AND AGREED TO:


/s/ James T. Wilson


James T. Wilson


Date:   September 29, 1997


                                     -21-
PAGE
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>

This schedule  contains summary  financial information  extracted from  Gibson
Greeting,  Inc.'s  Quarterly  Report  on  Form  10-Q for the nine months ended
September 30,  1997, and  is qualified  in its  entirety by  reference to such
financial statements.

</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                           94942
<SECURITIES>                                         0
<RECEIVABLES>                                    65979
<ALLOWANCES>                                     39161
<INVENTORY>                                      75078
<CURRENT-ASSETS>                                236109
<PP&E>                                          187070
<DEPRECIATION>                                   97614
<TOTAL-ASSETS>                                  434908
<CURRENT-LIABILITIES>                           101054
<BONDS>                                              0
<COMMON>                                           170
                                0
                                          0
<OTHER-SE>                                      274151
<TOTAL-LIABILITY-AND-EQUITY>                    434908
<SALES>                                         284421
<TOTAL-REVENUES>                                284421
<CGS>                                           105931
<TOTAL-COSTS>                                   258356
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                6034
<INCOME-PRETAX>                                  24434
<INCOME-TAX>                                     10339
<INCOME-CONTINUING>                              14095
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     14095
<EPS-PRIMARY>                                      .83
<EPS-DILUTED>                                      .83
        

</TABLE>


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