GIBSON GREETINGS INC
10-Q, 1999-08-16
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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<PAGE>   1

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                 ---------------


                                    FORM 10-Q

[ X ]           QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE QUARTERLY PERIOD ENDED JUNE 30, 1999

                                       OR

[   ]           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE TRANSITION PERIOD FROM ____ TO ____

                         COMMISSION FILE NUMBER 0-11902

                             GIBSON GREETINGS, INC.

INCORPORATED UNDER THE LAWS                                IRS EMPLOYER
 OF THE STATE OF DELAWARE                         IDENTIFICATION NO. 52-1242761

                    2100 SECTION ROAD, CINCINNATI, OHIO 45237

                    TELEPHONE NUMBER: AREA CODE 513-841-6600

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.  Yes X  No
                                       ---    ---

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date: 15,831,897 shares of common
stock, $.01 par value, outstanding at August 6, 1999.


<PAGE>   2


PART I.  ITEM 1. FINANCIAL STATEMENTS

                             GIBSON GREETINGS, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                                   June 30,    December 31,    June 30,
                                                                     1999          1998          1998
                                                                   --------    ------------    --------
<S>                                                                <C>           <C>           <C>
ASSETS
CURRENT ASSETS:
    Cash and cash equivalents                                      $ 15,066      $ 44,267      $ 90,000
    Trade receivables, net                                           36,491        71,438        27,340
    Inventories                                                      66,881        84,489        79,867
    Prepaid expenses                                                  4,171         4,958         3,914
    Income taxes receivable                                          11,583          --            --
    Deferred income taxes                                            38,550        39,897        32,930
                                                                   --------      --------      --------
         Total current assets                                       172,742       245,049       234,051
PLANT AND EQUIPMENT, NET                                             85,862        75,906        72,290
DEFERRED INCOME TAXES                                                30,009        28,445        27,635
OTHER ASSETS, NET                                                    95,050        88,051        89,388
                                                                   --------      --------      --------
                                                                   $383,663      $437,451      $423,364
                                                                   ========      ========      ========
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
    Debt due within one year                                       $     78      $    155      $    451
    Accounts payable                                                 25,721        32,990        17,485
    Income taxes payable                                               --          13,415         4,084
    Other current liabilities                                        59,326        61,494        65,323
                                                                   --------      --------      --------
         Total current liabilities                                   85,125       108,054        87,343
LONG-TERM DEBT                                                       10,069        10,384         7,923
OTHER LIABILITIES                                                    45,612        47,535        50,946
                                                                   --------      --------      --------
         Total liabilities                                          140,806       165,973       146,212
                                                                   --------      --------      --------
COMMITMENTS AND CONTINGENCIES (NOTES 9 AND 10)

STOCKHOLDERS' EQUITY:
    Preferred stock, par value $1.00; 5,300,000 shares
        authorized, none issued                                        --            --            --
    Common stock, par value $.01; 50,000,000 shares
        authorized; 17,123,498 issued at June 30, 1999 and
        December 31, 1998; 17,110,497 issued at June 30, 1998           171           171           171
    Paid-in capital                                                  54,926        54,926        54,363
    Retained earnings                                               209,744       237,536       232,010
    Accumulated other comprehensive income                               15           844           783
                                                                   --------      --------      --------
                                                                    264,856       293,477       287,327
    Less treasury stock, at cost; 1,291,601 shares at
        June 30, 1999 and December 31, 1998;
        691,601 shares at June 30, 1998                              21,999        21,999        10,175
                                                                   --------      --------      --------
         Total stockholders' equity                                 242,857       271,478       277,152
                                                                   --------      --------      --------
                                                                   $383,663      $437,451      $423,364
                                                                   ========      ========      ========
</TABLE>


     See accompanying notes to condensed consolidated financial statements.


                                       2

<PAGE>   3



                             GIBSON GREETINGS, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                                  Three Months Ended              Six Months Ended
                                                                       June 30,                         June 30,
                                                               -------------------------       -------------------------
                                                                 1999            1998            1999            1998
                                                               ---------       ---------       ---------       ---------
<S>                                                            <C>             <C>             <C>             <C>
REVENUES                                                       $  61,030       $ 104,977       $ 144,498       $ 206,726
                                                               ---------       ---------       ---------       ---------
COST AND EXPENSES
    Operating expenses:
        Cost of products sold                                     49,802          41,941          86,904          81,547
        Selling, distribution and administrative expenses         50,369          53,953         102,436         105,640
        Restructuring charge                                        --              --              --            26,100
                                                               ---------       ---------       ---------       ---------
          Total operating expenses                               100,171          95,894         189,340         213,287
                                                               ---------       ---------       ---------       ---------
OPERATING INCOME (LOSS)                                          (39,141)          9,083         (44,842)         (6,561)
                                                               ---------       ---------       ---------       ---------
    Financing expenses:
        Interest expense, net of capitalized interest                324           1,125           1,075           2,300
        Interest income                                              (73)         (1,484)           (799)         (3,180)
                                                               ---------       ---------       ---------       ---------
          Total financing expenses, net                              251            (359)            276            (880)
                                                               ---------       ---------       ---------       ---------
INCOME (LOSS) BEFORE INCOME TAXES                                (39,392)          9,442         (45,118)         (5,681)
    Income tax provision (benefit)                               (15,007)          3,870         (17,326)         (2,338)
                                                               ---------       ---------       ---------       ---------
NET INCOME (LOSS)                                              $ (24,385)      $   5,572       $ (27,792)      $  (3,343)
                                                               =========       =========       =========       =========
NET INCOME (LOSS) PER SHARE:
    Basic                                                      $   (1.54)      $    0.34       $   (1.76)      $   (0.20)
                                                               =========       =========       =========       =========
    Diluted                                                    $   (1.54)      $    0.33       $   (1.76)      $   (0.20)
                                                               =========       =========       =========       =========
</TABLE>


   See accompanying notes to condensed consolidated financial statements.


                                       3

<PAGE>   4


                             GIBSON GREETINGS, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                                                     Six Months Ended
                                                                                         June 30,
                                                                                 ------------------------
                                                                                   1999           1998
                                                                                 --------       ---------
<S>                                                                              <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
    Net loss                                                                     $(27,792)      $  (3,343)
                                                                                 --------       ---------
    Adjustments to reconcile net loss to net cash (used in)
      provided by operating activities:
        Depreciation including write-down of display fixtures                      10,347          11,317
        Impairment of plant and equipment                                            --            12,967
        Loss on disposal of plant and equipment                                       341             853
        Deferred income taxes                                                        (217)           (642)
        Amortization of deferred costs and goodwill                                12,393           9,702
        Change in assets and liabilities:
            Trade receivables, net                                                 34,197           2,985
            Inventories                                                            17,608         (20,443)
            Income taxes receivable                                               (11,583)           --
            Prepaid expenses                                                          787             521
            Other assets, net of amortization                                     (13,396)         (8,424)
            Accounts payable                                                       (7,269)          5,675
            Income taxes payable                                                  (13,415)        (10,418)
            Other current liabilities                                              (2,168)         (3,120)
            Other liabilities                                                      (1,923)          4,131
        All other, net                                                             (1,157)              9
                                                                                 --------       ---------
                 Total adjustments                                                 24,545           5,113
                                                                                 --------       ---------
        NET CASH (USED IN) PROVIDED BY OPERATING ACTIVITIES                        (3,247)          1,770
                                                                                 --------       ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
    Purchase of plant and equipment                                               (21,495)        (12,150)
    Proceeds from sale of plant and equipment                                         317             140
    Acquisition of Gibson Greetings International Limited minority interest        (1,046)           --
    Investment in Egreetings Network                                               (3,338)         (1,094)
                                                                                 --------       ---------
        NET CASH USED IN INVESTING ACTIVITIES                                     (25,562)        (13,104)
                                                                                 --------       ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
    Payments on long-term debt, net                                                  (392)        (11,634)
    Issuance of common stock                                                         --             1,492
    Acquisition of common stock for treasury                                         --            (2,791)
                                                                                 --------       ---------
        NET CASH USED IN FINANCING ACTIVITIES                                        (392)        (12,933)
                                                                                 --------       ---------
NET DECREASE IN CASH AND CASH EQUIVALENTS                                         (29,201)        (24,267)

CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD                                   44,267         114,267
                                                                                 --------       ---------
CASH AND CASH EQUIVALENTS AT END OF PERIOD                                       $ 15,066       $  90,000
                                                                                 ========       =========
</TABLE>


     See accompanying notes to condensed consolidated financial statements.


                                       4

<PAGE>   5






                             GIBSON GREETINGS, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                     SIX MONTHS ENDED JUNE 30, 1999 AND 1998
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)

NOTE 1 - BASIS OF PRESENTATION

BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements include
the accounts of Gibson Greetings, Inc. and its subsidiaries (the Company).
Intercompany transactions and balances have been eliminated in consolidation.
The unaudited condensed consolidated financial statements have been prepared in
accordance with Article 10-01 of Regulation S-X of the Securities and Exchange
Commission and, as such, do not include all information required by generally
accepted accounting principles. However, in the opinion of the Company, these
financial statements contain all adjustments, consisting of only normal
recurring adjustments, necessary to present fairly the financial position as of
June 30, 1999, December 31, 1998 and June 30, 1998, the results of its
operations for the three and six months ended June 30, 1999 and 1998 and its
cash flows for the six months ended June 30, 1999 and 1998. The accompanying
financial statements should be read in conjunction with the consolidated
financial statements and notes thereto included in the Company's Annual Report
on Form 10-K for the year ended December 31, 1998.

USE OF ESTIMATES

The preparation of the financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual amounts could differ from those estimates.

COMPREHENSIVE INCOME (LOSS)

The Company's comprehensive income (loss) was as follows:
<TABLE>
<CAPTION>

                                                Three Months Ended             Six Months Ended
                                                      June 30,                    June 30,
                                              ----------------------       ----------------------
                                                1999          1998           1999          1998
                                              --------       -------       --------       -------
<S>                                           <C>            <C>           <C>            <C>
     Net income (loss)                        $(24,385)      $ 5,572       $(27,792)      $(3,343)
     Other comprehensive income (loss) -
         currency translation, net                (368)          (13)          (829)           50
                                              --------       -------       --------       -------
     Comprehensive income (loss)              $(24,753)      $ 5,559       $(28,621)      $(3,293)
                                              ========       =======       ========       =======
</TABLE>

NOTE 2 - SEASONAL NATURE OF BUSINESS

Because of the seasonal nature of the Company's business, results of operations
for interim periods are not necessarily indicative of results for the full year.

NOTE 3 - SIGNIFICANT EVENTS

SILLY SLAMMERS CHARGE

In June 1999, the Company made the decision to seek a buyer for its Silly
Slammers business. With the Company's focus on its core card line, alternative
card business and its expanding role as a provider of creative content to the
Internet, the Company believes the Silly Slammers brand can best be marketed
outside of Gibson. Until a transaction is completed, the Company will continue
its commitment to its retailers and to the Silly Slammers brand. However,
certain Silly Slammers product lines introduced in 1997 and



                                       5
<PAGE>   6

1998 will not be supported and a pretax charge of $21,152 was recorded in the
second quarter to write down inventory and related assets. The charge is
included as a component of cost of products sold within the accompanying
Condensed Consolidated Statements of Operations for the three and six months
ended June 30, 1999.

RESTRUCTURING CHARGE

During the first quarter of 1998, the Company recorded asset write-downs and
other charges of $26,100 in connection with a restructuring plan (the Plan)
announced March 31, 1998 under which the Company has outsourced its principal
manufacturing operations formerly performed at its Cincinnati, Ohio
headquarters. The costs related to the Plan, which were recognized as a separate
component of operating expenses in the first quarter of 1998, included
approximately $17,100 related to the facility, $5,800 related to involuntary
severance of approximately 480 employees and $3,200 in other costs.

The facility costs of $17,100 include an adjustment of $12,967 to write off the
capitalized lease asset, leasehold improvements and certain machinery and
equipment (included in plant and equipment) associated with the Cincinnati
operations, and a reserve of $4,133 included in other liabilities representing
the amount by which total future lease commitments and related operating costs
of the Cincinnati facility exceed the recorded lease obligation and estimated
sublease income over the remaining term of the lease. The recorded lease
obligation of $12,040, representing the portion of the capital lease obligation
associated with the Cincinnati facility, has been reclassified from debt to
other liabilities (see Note 6). Involuntary employee severance costs and other
costs are included in other current liabilities.

The termination of employees in connection with the Plan resulted in a
curtailment of a defined benefit pension plan, and a curtailment gain of $3,045
before income taxes was recognized as a restructuring gain in the third quarter
of 1998, resulting in a net pretax restructuring charge for the year of $23,055.

Approximately $150 and $650 of the restructuring reserve was used for payment of
various miscellaneous costs during the three and six months ended June 30, 1999,
respectively.

NOTE 4 - TRADE RECEIVABLES

Trade receivables consisted of the following:
<TABLE>
<CAPTION>
                                                          June 30,    December 31,    June 30,
                                                            1999          1998         1998
                                                          --------    ------------    --------
<S>                                                        <C>          <C>           <C>
Trade receivables                                          $72,616      $128,136      $61,380
Less reserves for returns, allowances, cash discounts
   and doubtful accounts                                    36,125        56,698       34,040
                                                           -------      --------      -------
                                                           $36,491      $ 71,438      $27,340
                                                           =======      ========      =======
</TABLE>

NOTE 5 - INVENTORIES

Inventories consisted of the following:
<TABLE>
<CAPTION>
                                                          June 30,    December 31,    June 30,
                                                            1999         1998          1998
                                                          --------    ------------    --------
<S>                                                       <C>           <C>           <C>
Finished goods                                            $48,517       $54,523       $48,226
Work-in-proces                                             16,503        27,498        22,187
Raw materials and supplies                                  1,861         2,468         9,454
                                                          -------       -------       -------
                                                          $66,881       $84,489       $79,867
                                                          =======       =======       =======
</TABLE>





                                       6
<PAGE>   7


NOTE 6 - DEBT

Debt consisted of the following:
<TABLE>
<CAPTION>
                                                                  June 30,   December 31,   June 30,
                                                                    1999         1998         1998
                                                                  --------   ------------   --------
<S>                                                                <C>          <C>          <C>
Financing arrangement bearing variable interest
   (weighted average rate of 6.11% at June 30, 1999)               $ 1,936      $ 2,449      $   --
Industrial revenue bonds bearing interest at 9.25%,
   retired on August 1, 1998                                          --           --           300
Other notes bearing interest at a weighted average rate
   of 5.20%, payable in quarterly installments                          78          155         229
                                                                   -------      -------      ------
                                                                     2,014        2,604         529
Capital lease obligation payable in monthly installments
   through 2013, net of $12,040 included in other liabilities        8,133        7,935       7,845
                                                                   -------      -------      ------
                                                                    10,147       10,539       8,374
Less debt due within one year                                           78          155         451
                                                                   -------      -------      ------
                                                                   $10,069      $10,384      $7,923
                                                                   =======      =======      ======
</TABLE>



On May 11, 1999, the Company entered into a 364-day $30,000 revolving credit
agreement (Credit Agreement), under which no borrowings were outstanding as of
June 30, 1999. As a result of the Silly Slammers charge, the Company no longer
met the conditions for borrowings under the Credit Agreement. Accordingly,
effective July 27, 1999, the Company and its lenders entered into an Amended
Credit Agreement that makes $12,000 available for general corporate purposes
through August 27, 1999 and secures borrowings thereunder by the Company's
accounts receivable and inventory. During the term of the Amended Credit
Agreement, the Company is negotiating a long-term secured agreement with its
current lenders and other parties. Based upon the current state of these
discussions, management believes that it will be successful in obtaining such an
agreement, although there can be no assurances in that regard. As of August 6,
1999, the Company had $2,400 outstanding under the Amended Credit Agreement.

In November 1998, the Company replaced the existing debt of The Ink Group
Companies (The Ink Group) with an Australian-Dollar-denominated multi-option
financing arrangement (Financing Arrangement) which is scheduled to expire
January 31, 2000. At June 30, 1999, the maximum amount available under the
Financing Arrangement was approximately $4,300. Depending upon the financing
option elected, borrowings under the Financing Arrangement bear interest at
varying rates, which are based upon prevailing rates. The average interest rate
for borrowings under the Financing Arrangement was 6.27% and 6.61% during the
three and six months ended June 30, 1999, respectively. Borrowings under the
Financing Arrangement have been classified as long-term debt based on
management's ability and intent to refinance borrowings on a long-term basis.

The Company's debt agreements contain customary covenants and events of
defaults.

In connection with the sale of Cleo, Inc. (Cleo), a former wholly-owned
subsidiary, the Company renegotiated its long-term lease agreement for certain
of its principal facilities. The term of this agreement runs through November
30, 2013. The basic rent under the lease contains scheduled rent increases every
five years. All property taxes, insurance costs and operating expenses are paid
by the Company. For accounting purposes, this lease has been treated as a
capital lease.




                                       7
<PAGE>   8

Minimum rental commitments under the noncancelable capital lease obligation,
including the amount recorded in other liabilities, as of June 30, 1999 are as
follows:
<TABLE>
<CAPTION>
                                                                              Capital
     Quarter Ending June 30,                                                   Lease
     -------------------------------                                        -------------
<S>                                                                     <C>
                  2000                                                      $      3,100
                  2001                                                             3,462
                  2002                                                             3,720
                  2003                                                             3,720
                  2004                                                             3,720
                  Thereafter                                                      43,660
                                                                            ------------
     Net minimum commitments                                                      61,382

        Less amount representing interest                                         41,209
                                                                            ------------
     Present value of net minimum lease commitments                         $     20,173
                                                                            ============
</TABLE>


NOTE 7 - INTEREST EXPENSE

Capitalized interest totaled $276 and $461 for the three and six months ended
June 30, 1999, respectively, and $0 in each of the corresponding 1998 periods.

NOTE 8 - COMPUTATION OF NET INCOME (LOSS) PER SHARE

The following table reconciles basic weighted average shares outstanding to
diluted weighted average shares outstanding for the three and six months ended
June 30, 1999 and 1998. There are no adjustments to net income (loss) for the
basic or diluted earnings per share (EPS) computations:
<TABLE>
<CAPTION>
                                                    Three Months Ended              Six Months Ended
                                                          June 30,                       June 30,
                                                 --------------------------      --------------------------
                                                    1999            1998            1999            1998
                                                 ----------      ----------      ----------      ----------
<S>                                              <C>             <C>             <C>             <C>
Basic weighted average shares outstanding        15,831,897      16,397,397      15,831,897      16,389,058
Effect of dilutive stock options                       --           657,217            --              --
                                                 ----------      ----------      ----------      ----------
Diluted weighted average shares outstanding      15,831,897      17,054,614      15,831,897      16,389,058
                                                 ==========      ==========      ==========      ==========
</TABLE>


Assuming the exercise of all outstanding contracts to issue common stock, the
effect on EPS was antidilutive for the three months ended June 30, 1999 and the
six months ended June 30, 1999 and 1998; therefore, such exercises were not
considered.

NOTE 9 - LEGAL MATTERS

The settlement of In Re Gibson Securities Litigation (United States District
Court for the Southern District of Ohio) was approved by the District Court at a
hearing on May 24, 1999. See the Company's Form 10-Q for the quarter ended March
31, 1999 for a discussion of this proceeding. Net of insurance, the Company's
payment in the settlement was not material.

The Company is a defendant in certain routine litigation which is not expected
to result in a material adverse effect on the Company's net worth, total cash
flows or operating results.

NOTE 10 - COMMITMENTS

The Company is in the process of investing approximately $35,000 to implement a
major management information systems plan to replace core business applications
which support sales and customer services, procurement and manufacturing,
distribution and finance with Enterprise Resource Planning (ERP) software. As of
June 30, 1999, expenditures for the ERP project totaled $18,870, of which $1,540
was expensed in the results of operations for the year ended December 31, 1998,
and $8,060 and $9,270 were capitalized in 1999 and 1998, respectively.


                                       8
<PAGE>   9

NOTE 11 - ACQUISITIONS AND DIVESTITURES

On July 3, 1998, the Company acquired a majority interest in The Ink Group,
based in Sydney, Australia, with additional operations in New Zealand and the
United Kingdom, for $1,000 and an agreement to provide operating loans. These
operating loans totaled approximately $8,400 as of June 30, 1999. The Company
acquired 60% ownership of The Ink Group's operating companies in Australia and
New Zealand and 100% ownership of its operating company in the United Kingdom.
This transaction was accounted for using the purchase method of accounting,
resulting in the Company recording goodwill totaling $10,495.

On August 31, 1998, the Company sold The Paper Factory of Wisconsin, Inc. (The
Paper Factory) to PFW Acquisition Corp. for $36,216, which approximated the
Company's investment. The Paper Factory's sales totaled $18,998 and $34,508 for
the three and six months ended June 30, 1998, respectively.



                                       9
<PAGE>   10


PART I. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
AND FINANCIAL CONDITION

INTRODUCTION

Gibson Greetings, Inc. (the Company) operates in a highly competitive industry
dominated by two companies. The Company's mass-merchandiser customer base, which
typically operates on low margins, is particularly susceptible to financial
constraints and to offers of more favorable terms from competitors of the
Company which have significantly greater financial resources. As a result, the
Company has, for some time, faced strong competitive pressures with regard to
both price and terms of sale. It is anticipated that these pressures will
continue and contribute, along with the charge discussed in "Silly Slammers
Charge" below, to the Company reporting a loss for full-year 1999.

On July 3, 1998, the Company acquired a majority interest in The Ink Group
Companies (The Ink Group), a leading publisher of alternative cards, calendars,
address books and diaries based in Sydney, Australia, with additional operations
in New Zealand and the United Kingdom, for $1.0 million and an agreement to
provide operating loans. The Company acquired 60% ownership of The Ink Group's
operating companies in Australia and New Zealand and 100% ownership of its
operating company in the United Kingdom.

On August 31, 1998, the Company sold The Paper Factory of Wisconsin, Inc. (The
Paper Factory) to PFW Acquisition Corp. for $36.2 million, which approximated
the Company's investment. The Paper Factory operated retail stores under the
names of The Paper Factory, Greetings 'n More and Great Party, which were
located primarily in manufacturers' outlet shopping centers.

SILLY SLAMMERS CHARGE

In June 1999, the Company made the decision to seek a buyer for its Silly
Slammers business. With the Company's focus on its core card line, alternative
card business and its expanding role as a provider of creative content to the
Internet, the Company believes the Silly Slammers brand can best be marketed
outside of Gibson. Until a transaction is completed, the Company will continue
its commitment to its retailers and to the Silly Slammers brand. However,
certain Silly Slammers product lines introduced in 1997 and 1998 will not be
supported and a pretax charge of $21.2 million was recorded in the second
quarter to write down inventory and related assets. The charge is included
as a component of cost of products sold within the accompanying Condensed
Consolidated Statements of Operations for the three and six months ended
June 30, 1999.

RESTRUCTURING CHARGE

During the first quarter of 1998, the Company recorded asset write-downs and
other charges of $26.1 million in connection with a restructuring plan (the
Plan) announced March 31, 1998 under which the Company has outsourced its
principal manufacturing operations formerly performed at its Cincinnati, Ohio
headquarters. The costs related to the Plan, which were recognized as a separate
component of operating expenses in the first quarter of 1998, included
approximately $17.1 million related to the facility, $5.8 million related to
involuntary severance of approximately 480 employees and $3.2 million in other
costs.

The facility costs of $17.1 million include an adjustment of $13.0 million to
write off the capitalized lease asset, leasehold improvements and certain
machinery and equipment (included in plant and equipment) associated with the
Cincinnati operations, and a reserve of $4.1 million included in other
liabilities representing the amount by which total future lease commitments and
related operating costs of the Cincinnati facility exceed the recorded lease
obligation and estimated sublease income over the remaining term of the lease.
The recorded lease obligation of $12.0 million, representing the portion of the
capital lease obligation associated with the Cincinnati facility, has been
reclassified from debt to other liabilities. Involuntary employee severance
costs and other costs are included in other current liabilities.

The termination of employees in connection with the Plan resulted in a
curtailment of a defined benefit pension plan, and a curtailment gain of $3.0
million before income taxes was recognized as a restructuring gain in the third
quarter of 1998, resulting in a net pretax restructuring charge for the year of
$23.1 million.

Approximately $0.2 million and $0.7 million of the restructuring reserve was
used for payment of various miscellaneous costs during the three and six months
ended June 30, 1999, respectively.

MANAGEMENT INFORMATION SYSTEMS UPGRADE

The Company is in the process of investing approximately $35 million to
implement a major management information systems plan to replace core business
applications which support sales and customer services, procurement and
manufacturing, distribution and finance with Enterprise Resource Planning (ERP)
software. While the primary purpose of the ERP software is to add functionality
and efficiency to the Company's business processes, installation of the software
is also expected to address Year 2000 issues associated with the software being
replaced.


                                       10
<PAGE>   11

RESULTS OF OPERATIONS - THREE MONTHS ENDED JUNE 30, 1999 COMPARED WITH THREE
MONTHS ENDED JUNE 30, 1998

Pretax loss totaled $39.4 million in the three months ended June 30, 1999 (the
1999 quarter), including the $21.2 million Silly Slammers charge, compared to
pretax income of $9.4 million in the three months ended June 30, 1998 (the 1998
quarter). Net loss was $24.4 million, or $1.54 per diluted share, in the 1999
quarter compared to net income of $5.6 million, or $0.33 per diluted share, in
the 1998 quarter.

Revenues in the 1999 quarter decreased 41.9% to $61.0 million from revenues of
$105.0 million in the 1998 quarter, reflecting decreased revenues at the
Company's Card Division and the effect of the sale of The Paper Factory, which
had sales totaling $19.0 million in the 1998 quarter. Decreased revenues at the
Card Division reflect lower shipments of Silly Slammers and everyday and
seasonal greeting cards, as well as increased returns and allowances. The
decrease in greeting card shipments at the Card Division was partially due to
the impact of accounts that were lost in the second half of 1998. Decreased
revenues at the Card Division of $27.5 million were partially offset by
increased revenues of $2.6 million from the Company's international operations.
Overall, returns and allowances were 27.6% of shipments for the 1999 quarter
compared to 11.3% for the 1998 quarter, excluding the effect of The Paper
Factory revenues in 1998. This increase reflects a significant increase in the
return of seasonal product and, to a lesser degree, an increase in everyday
returns and higher customer allowances, resulting largely from new accounts
signed in the fourth quarter of 1998 and the first quarter of 1999.

Total operating expenses were $100.2 million in the second quarter of 1999
compared to $95.9 million in the second quarter of 1998. Excluding the $21.2
million Silly Slammers charge, cost of products sold as a percent of revenues
was 46.9% for the 1999 quarter versus 39.9% for the 1998 quarter. The increase,
as a percentage of revenues, was primarily due to the lower revenues resulting
from higher returns and allowances. Selling, distribution and administrative
expenses, including $1.1 million related to workforce reductions announced in
April 1999, were 82.5% of revenues in the 1999 quarter, compared to 51.4% in the
1998 quarter. This increase, as a percentage of revenues, primarily resulted
from the previously discussed decline in revenues and the addition of The Ink
Group. These increases were partially offset by a reduction in operating
expenses due to the sale of The Paper Factory.

The Company recorded net interest expense of $0.3 million in the second quarter
of 1999 compared to $0.4 million of net interest income in the second quarter of
1998. The change reflects the combined effects of decreased earnings on the
Company's lower invested cash balance and decreased interest expense resulting
from interest capitalization and the mid-year 1998 retirement of senior notes.

The effective income tax rate for the 1999 quarter was 38.1% compared to 41.0%
in the 1998 quarter.

RESULTS OF OPERATIONS - SIX MONTHS ENDED JUNE 30, 1999 COMPARED WITH SIX MONTHS
ENDED JUNE 30, 1998

Pretax loss totaled $45.1 million for the six months ended June 30, 1999 (the
1999 period), including the $21.2 million Silly Slammers charge, compared to a
pretax loss of $5.7 million for the six months ended June 30, 1998 (the 1998
period), which included the $26.1 million restructuring charge. Net loss was
$27.8 million, or $1.76 per diluted share, in the 1999 period compared to $3.3
million, or $0.20 per diluted share, in the 1998 period.

Revenues in the 1999 period decreased 30.1% to $144.5 million from revenues of
$206.7 million in the 1998 period, reflecting decreased revenues at the
Company's Card Division and the effect of the sale of The Paper Factory, which
had sales totaling $34.5 million in the 1998 period. Decreased revenues at the
Card Division reflect lower shipments of Silly Slammers and everyday greeting
cards, as well as increased returns and allowances, partially offset by
increased shipments of seasonal greeting cards. The decrease in everyday
greeting card shipments at the Card Division was partially due to the impact of
accounts that were lost in the second half of 1998. Decreased revenues at the
Card Division of $34.1 million were partially offset by increased revenues of
$6.4 million from the Company's international operations. Overall, returns and
allowances were 27.4% of shipments for the 1999 period compared to 16.9% for the
1998 period, excluding the effect of The Paper Factory revenues in 1998. This
increase reflects a significant increase in the return of seasonal product and,
to a lesser degree, an increase in everyday returns and higher customer
allowances, resulting largely from new accounts signed in the fourth quarter of
1998 and the first quarter of 1999.

Total operating expenses were $189.3 million in the 1999 period compared to
$187.2 million, excluding the restructuring charge in the 1998 period. Excluding
the $21.2 million Silly Slammers charge, cost of products sold as a percent of
revenues was 45.5% for the 1999 period versus 39.5% for the 1998 period. The
increase, as a percentage of revenues, was primarily due to the lower revenues
resulting from higher returns and allowances. Selling, distribution and
administrative expenses, including $1.1 million related to workforce reductions
announced in April 1999, were 70.9% of revenues in the 1999 period compared to
51.1% in the 1998 period. This increase, as a percentage of revenues, primarily
resulted from the previously discussed decline in revenues and from higher
operating expenses, particularly selling and marketing expenses associated with
setting up new accounts at the Card Division, and the addition of The Ink Group.
These increases were partially offset by a reduction in operating expenses due
to the sale of The Paper Factory.



                                       11
<PAGE>   12



The Company recorded net interest expense of $0.3 million in the 1999 period
compared to $0.9 million of net interest income in the 1998 period. The change
reflects the combined effects of decreased earnings on the Company's lower
invested cash balance and decreased interest expense resulting from interest
capitalization and the mid-year 1998 retirement of senior notes.

The effective income tax rate for the 1999 period was 38.4% compared to 41.2% in
the 1998 period.

LIQUIDITY AND CAPITAL RESOURCES

Cash used in the Company's operating activities totaled $3.2 million for the
first six months of 1999 compared to cash provided by operating activities of
$1.8 million for the comparable period in 1998. This decrease was largely due to
the net effects of the $24.0 million pretax loss during the 1999 period,
excluding the Silly Slammers charge, compared to pretax income of $20.4 million
during the 1998 period, excluding the effect of the restructuring charge. Also
significantly contributing to the decrease were the changes in operating assets
and liabilities - most notably trade receivables, inventories and accounts
payable. As a result of the unusually high balances in these working capital
components at December 31, 1998 and their subsequent reductions during the first
six months of 1999, the period-to-period change in cash provided by (used in)
trade receivables, inventories (excluding the Silly Slammers write-down) and
accounts payable activities totaled $31.2 million, $24.5 million and ($12.9
million), respectively.

Cash used in investing activities for plant and equipment purchases totaled
$21.5 million in the 1999 period compared to $12.2 million in the 1998 period.
Increased capital spending during 1999 reflects expenditures related to the
Company's project to replace numerous of its existing management information
systems applications with new ERP software, and increased display fixture
purchases by the Company's Card Division. During the 1999 period, cash was also
used to make an additional $3.3 million investment in Egreetings Network, a
company providing digital greetings through the Internet in which the Company
holds less than a 20% interest, and acquire for $1.0 million the remaining
minority interest in Gibson Greetings International Limited, a subsidiary of the
Company headquartered in the United Kingdom.

Cash used in financing activities for the first six months of 1999 was $0.4
million, relating primarily to the net reduction in the balance outstanding on
The Ink Group's financing arrangement. During the comparable 1998 period, cash
used in financing activities totaled $12.9 million, primarily reflecting the
Company's $11.4 million repayment of senior notes in their entirety and the
repurchase of 135,000 shares of common stock to be held as treasury stock as
part of its stock repurchase program.

On May 11, 1999, the Company entered into a 364-day $30.0 million revolving
credit agreement (Credit Agreement), under which no borrowings were outstanding
as of June 30, 1999. As a result of the Silly Slammers charge, the Company no
longer met the conditions for borrowings under the Credit Agreement.
Accordingly, effective July 27, 1999, the Company and its lenders entered into
an Amended Credit Agreement that makes $12.0 million available for general
corporate purposes through August 27, 1999 and secures borrowings thereunder by
the Company's accounts receivable and inventory. During the term of the Amended
Credit Agreement, the Company is negotiating a long-term secured agreement with
its current lenders and other parties. Based upon the current state of these
discussions, management believes that it will be successful in obtaining such an
agreement, although there can be no assurances in that regard. As of August 6,
1999, the Company had $2.4 million outstanding under the Amended Credit
Agreement.

Capital expenditures for 1999 are expected to be in the $43 - $48 million range
or $5 - $10 million higher than the 1998 level. Included in the projected 1999
capital expenditures is $20 - $25 million related to the Company's ERP project.

As noted above, the Company is negotiating a new long-term secured credit
agreement. Assuming the success of these negotiations, management believes that
this agreement, along with cash flows from operations and other credit sources
available to the Company, will provide adequate funds, both on a short-term and
on a long-term basis, for currently foreseeable debt payments, lease commitments
and payments under existing sales agreements, as well as for financing existing
operations, currently projected capital expenditures including those for
information systems, anticipated long-term sales agreements consistent with
industry practices and other contingencies.



                                       12
<PAGE>   13



YEAR 2000 READINESS

The Year 2000 problem is the result of two potential malfunctions that could
have an impact on the Company's systems and equipment. The first problem arises
due to computers being programmed to use two rather than four digits to define
the applicable year. The second problem arises where embedded microchips and
micro-controllers have been designed using two rather than four digits to define
the applicable year. Certain of the Company's computer programs and building
infrastructure components (e.g., telecommunications, alarm and HVAC systems)
that are date sensitive, may recognize a date using "00" as the year 1900 rather
than the year 2000. If uncorrected, the problem could result in computer system
and program failures or equipment malfunctions that could result in a disruption
of business operations (such as billing and collection, tracking inventory,
maintaining product supply flow and shipping product).

In general, the Company's Year 2000 project consists of four phases -
assessment, remediation, validation and implementation - and is categorized into
the following four divisions:

         INFORMATION TECHNOLOGY (IT) - software essential for day-to-day
         operations (including both internally developed and third-party
         software).

         IT INFRASTRUCTURE - mainframe, network, telecommunications interfaces
         and self-contained operating systems.

         NON-IT INFRASTRUCTURE - telecommunications equipment, elevators, public
         safety equipment (e.g., security and fire) and HVAC systems.

         THIRD-PARTY BUSINESS PARTNERS AND INTERMEDIARIES - business partners,
         including foreign entities, on which the Company relies for
         manufacturing, supply and shipping of its products, and customers to
         whom the Company sells its products.

As discussed above, the Company is in the process of investing approximately $35
million to implement a major business information systems plan to replace
certain core business applications with ERP software. The installation of the
ERP software is expected to also address Year 2000 issues associated with the
software being replaced, with substantially all such Year 2000 issues being
satisfactorily addressed prior to the end of 1999 despite the ERP project being
expected to extend beyond this date. The Company is also in the process of
upgrading software systems not addressed by the ERP project to correct potential
problems associated with the Year 2000. Given the material importance of the
Company's relationships with third-party business partners to its everyday
business processes, in addition to addressing the software and infrastructure
issues, the Company is continuing the process of contacting third-party business
partners in an effort to obtain the information necessary to address Year 2000
issues.

The Company is currently on schedule to complete, in all material respects, its
entire Year 2000 project early in the 1999 fourth quarter. As of June 30, 1999,
expenditures for the ERP project totaled $18.9 million, of which $1.5 million
was expensed in the results of operations for the year ended December 31, 1998,
and $8.1 million and $9.3 million were capitalized in 1999 and 1998,
respectively. The Company estimates it will spend approximately $2 - $2.5
million, in total, on Year 2000 software upgrades not related to the ERP
project. As of June 30, 1999, the Company had spent an estimated $1.5 million on
such upgrades.

From a forward-looking perspective, the extent and magnitude of the Year 2000
problem, as it will affect the Company both before and for some period after
January 1, 2000, are difficult to predict or quantify. The Company is in the
process of developing contingency plans in the event its Year 2000 efforts are
not accurately or timely completed, including identifying alternative sources of
products and services currently provided by various third parties. While the
Company presently believes that the timely completion of its Year 2000 efforts
will limit exposure so that the Year 2000 will not pose material operational
problems, the Company has not received assurances that all third parties on
which it relies will be compliant. Additionally, if Year 2000 modifications or
upgrades are not accomplished in a timely manner or proper contingency plans are
not implemented, the Company's Year 2000 related failures could have a material
adverse impact on operations.

The costs and completion dates of the Company's Year 2000 efforts are based on
management's best estimates, which were derived utilizing numerous assumptions
of future events including the continued availability of certain resources and
other factors. However, there can be no guarantee that these estimates will be
achieved and actual results could differ materially from those plans. Specific
factors that might cause such material differences include, but are not limited
to, the availability and cost of personnel trained in this area, the ability to
locate and correct all relevant computer codes and the ability of the Company's
significant suppliers, customers and others with which it conducts business to
identify and resolve their own Year 2000 issues.


                                       13
<PAGE>   14

OTHER INFORMATION

Except for the historical information contained herein, the matters discussed
are forward-looking statements which involve risks and uncertainties. There are
numerous important factors that could adversely affect the Company, including
but not limited to competitive pressures with regard to price and terms of sale,
loss of or unforeseen financial difficulties of significant customers, lack of
market acceptance of the Company's products and other economic, competitive,
governmental and technological factors affecting the Company's operations,
markets, products, services and prices. Because of these, as well as other
factors, historical information should not be relied upon as an indicator of
future financial performance.

PART I. ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

In light of the Company's level of outstanding debt ($2.0 million at June 30,
1999, excluding capitalized lease obligations), the Company's market risk
related to fluctuations in interest rates is minimal. Therefore, the Company's
market risk is primarily related to fluctuations in foreign currency exchange
rates arising from its transactions with international customers and subsidiary
operations in the United Kingdom, Australia and New Zealand.



                                       14
<PAGE>   15


PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

The information presented in Note 9 of Notes to Condensed Consolidated Financial
Statements (Part I. Item 1.) is incorporated by reference in response to this
item.

ITEMS 2 - 5.
None.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

a)   Exhibits:
     ---------

     Exhibit 10.1          Amendment dated as of May 18, 1999 to Employment
                           Agreement between Gibson Greetings, Inc. and Karen L.
                           Kemp, dated as of May 13, 1997.

     Exhibit 10.2          Amendment dated as of May 18, 1999 to Employment
                           Agreement between Gibson Greetings, Inc. and Gregory
                           A. Brown, dated as of May 2, 1997.

     Exhibit 10.3          Amendment dated as of May 18, 1999 to Employment
                           Agreement between Gibson Greetings, Inc. and James T.
                           Wilson, dated as of September 29, 1997.

     Exhibit 10.4          Amended and Restated Credit Agreement dated as of May
                           11, 1999 by and among Gibson Greetings, Inc., the
                           Lenders party thereto and NBD Bank, N.A., as Agent.

     Exhibit 10.5          First Amendment to Amended and Restated Credit
                           Agreement dated as of July 27, 1999 by and among
                           Gibson Greetings, Inc. and the Lenders party to the
                           Amended and Restated Credit Agreement, dated as of
                           May 11, 1999, and Bank One, Indiana, N.A. (formerly
                           known as NBD Bank, N.A.), as Agent.

     Exhibit 10.6          Security Agreement dated as of July 27, 1999 between
                           Gibson Greetings, Inc. and Bank One, Indiana, N.A.
                           (formerly known as NBD Bank, N.A.).

     Exhibit 27            Financial Data Schedule (contained in EDGAR filing
                           only).


b) Reports on Form 8-K:
   --------------------

   No reports on Form 8-K were filed by the Company during the period covered by
   this report.


                                       15

<PAGE>   16


                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, Gibson
Greetings, Inc. has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.

Date: August 16, 1999

                                       By:      /s/ James T. Wilson
                                                ------------------------------
                                                James T. Wilson
                                                Executive Vice President -
                                                Finance and Operations and
                                                Chief Financial Officer
                                                (principal financial officer)

                                       By:      /s/ Paul W. Farley
                                                ------------------------------
                                                Paul W. Farley
                                                Vice President - Controller and
                                                Assistant Treasurer
                                                (principal accounting officer)




                                       16

<PAGE>   1
                                                                    EXHIBIT 10.1
                                                                    ------------







                                  May 18, 1999





Ms. Karen L. Kemp
Senior Vice President,
Human Resources
Gibson Greetings, Inc.
2100 Section Road
Cincinnati, OH  45237

Dear Karen:

The Company appreciates your past contributions and, in order to assure itself
of your continued services, desires to make the following amendment to your May
13, 1997 Employment Agreement ("Agreement").

The first numbered paragraph of the Agreement shall be changed to read in its
entirety as follows:

1.       You will continue to serve the Company on a full-time basis as a senior
         executive employee, and the Company will employ you as such. This
         Agreement will extend indefinitely until terminated by the Company, or
         by you upon thirty days' advance written notice to the Company. In the
         event that this Agreement and your employment are terminated by the
         Company other than for cause, you will be entitled to receive in a lump
         sum from the Company an amount equal to your base salary for a period
         of two years. Said lump sum shall be in lieu of all other monies or
         benefits provided under this Agreement, and in lieu of severance pay
         pursuant to Company policy, provided, however, that the Company shall
         reimburse you the cost of continuing medical insurance pursuant to
         COBRA following any such termination. This agreement will at all times
         remain subject to earlier termination for cause.

Other than as modified herein, the Agreement shall remain unchanged and shall
continue to be binding and in full force and effect.

<PAGE>   2

Ms. Karen L. Kemp
May 18, 1999
Page 2


To indicate your acceptance of and willingness to be bound by this Amendment to
the Agreement, please sign and return one duplicate original of this letter.


                                               Sincerely,

                                               GIBSON GREETINGS, INC.




                                               By: /s/ Frank J. O'Connell
                                                  -------------------------
                                                  Frank J. O'Connell,
                                                    President and
                                                    Chief Executive Officer



                                               Date:    5/18/99
                                                    -----------------------




ACCEPTED AND AGREED TO:



  /s/ Karen L. Kemp
- ------------------------
Karen L. Kemp



Date:    5/18/99
     --------------





<PAGE>   1
                                                                    EXHIBIT 10.2
                                                                    ------------







                                  May 18, 1999




Mr. Gregory A. Brown
Vice President
Gibson Greetings, Inc.
2100 Section Road
Cincinnati, OH  45237

Dear Greg:

The Company appreciates your past contributions and, in order to assure itself
of your continued services, desires to make the following amendment to your May
2, 1997 Employment Agreement ("Agreement").

The first numbered paragraph of the Agreement shall be changed to read in its
entirety as follows:

1.       You will continue to serve the Company on a full-time basis as a senior
         executive employee, and the Company will employ you as such. This
         Agreement will extend indefinitely until terminated by the Company, or
         by you upon thirty days' advance written notice to the Company. In the
         event that this Agreement and your employment are terminated by the
         Company other than for cause, you will be entitled to receive in a lump
         sum from the Company an amount equal to your base salary for a period
         of two years. Said lump sum shall be in lieu of all other monies or
         benefits provided under this Agreement, and in lieu of severance pay
         pursuant to Company policy, provided, however, that the Company shall
         reimburse you the cost of continuing medical insurance pursuant to
         COBRA following any such termination. This agreement will at all times
         remain subject to earlier termination for cause.

Other than as modified herein, the Agreement shall remain unchanged and shall
continue to be binding and in full force and effect.

<PAGE>   2

Mr. Gregory A. Brown
May 18, 1999
Page 2


To indicate your acceptance of and willingness to be bound by this Amendment to
the Agreement, please sign and return one duplicate original of this letter.


                                            Sincerely,

                                            GIBSON GREETINGS, INC.




                                            By:  /s/ Frank J. O'Connell
                                               ---------------------------
                                                Frank J. O'Connell,
                                                   President and
                                                   Chief Executive Officer



                                            Date:    5/18/99
                                                 -------------------------

ACCEPTED AND AGREED TO:



  /s/ Gregory A. Brown
- -------------------------
Gregory A. Brown



Date:    5/18/99
     --------------

FJO/HLC/dld


<PAGE>   1

                                                                    EXHIBIT 10.3
                                                                    ------------






                                  May 18, 1999



Mr. James T. Wilson
Executive Vice President,
Finance & Operations
Gibson Greetings, Inc.
2100 Section Road
Cincinnati, OH  45237

Dear Jim:

This letter will amend certain existing provisions of your Employment Agreement
dated September 29, 1997 and set forth additional terms and provisions which
will govern your employment in the event of a Change of Control of the Company
(as defined below).

The last two sentences of the first numbered paragraph of your Employment
Agreement shall be deleted and the following language shall be inserted in their
place:

         "This Lump Sum shall be an amount equal to twice your annual salary at
         the time of breach or termination, including Base Salary and any bonus
         awarded to you in the last twelve months. There shall be no reduction
         of the calculation of the Lump Sum as a consequence of your continued
         employment. The Company shall also reimburse you the cost of continuing
         medical insurance pursuant to COBRA following any termination under
         this paragraph which entitles you to receive a Lump Sum payment."

The following language shall be added to the Employment Agreement as a newly
numbered Section 1a:

         "In the event that within a twenty-four month period following a Change
         of Control of the Company, the terms of this Agreement are materially
         breached by the Company, your employment with the Company is terminated
         by the Company without Cause, or you terminate your employment for Good
         Reason (as defined below), the Company shall, within five (5) business
         days following such termination or breach pay you a Lump Sum as
         provided for in Section 1 above but in an amount equal to 3 times your
         annual salary (not less than your Base Salary) at the time of breach or
         termination, including Base

<PAGE>   2

James T. Wilson
May 18, 1999
Page 2 of 5


         Salary and any bonus awarded to you in the last twelve months, less
         customary deductions for Federal and state tax withholding and FICA, if
         any. The Company shall also reimburse you the cost of continuing
         medical insurance pursuant to COBRA following any termination pursuant
         to this paragraph."

It is possible that the payments specified in this agreement may be subject to
the tax (the "Excise Tax") imposed by Section 4999 of the Internal Revenue Code
of 1986 (the "Code"), as amended (or any similar tax that may hereinafter be
imposed) because of "excess parachute payments," as defined in Section 280G of
the Code. You and the Company agree that any amount payable pursuant to this
Agreement and other agreements shall be reduced by such amount as shall be
necessary to avoid the imposition of the Excise Tax.

Definitions:

CHANGE OF CONTROL: A Change of Control as used herein shall be deemed to have
occurred if the conditions set forth in any of the following paragraphs shall
have been satisfied:

         1.      Any Person is or becomes the beneficial owner ("Beneficial
                 Owner"), as defined in Rule 13d-3 of the Securities Exchange
                 Act of 1934, as amended from time to time ("Exchange Act"),
                 directly or indirectly, of securities of the Company
                 representing 30% or more of the combined voting power of the
                 Company's then outstanding securities; or

         2.      During any period of two consecutive years or less (not
                 including any period prior to the execution of this Agreement),
                 individuals who at the beginning of such period constitute the
                 Board and any new director (other than a director designated by
                 a Person who has entered into an agreement with the Company, to
                 effect a transaction Described in clause (1), (3) or (4) of
                 this definition and other than a director proposed for election
                 in a proxy contest other than proposed by management) whose
                 election by the Board or nomination for election by the
                 Company's stockholders was approved by a vote of at least
                 two-thirds (2/3) of the directors then still in office who
                 either were directors at the beginning of the period or whose
                 election or nomination for election was previously so approved,
                 cease for any reason to constitute a majority of the Board; or

<PAGE>   3

James T. Wilson
May 18, 1999
Page 3 of 5



         3.      The stockholders of the Company approve a merger or
                 consolidation of the Company with any other corporation, other
                 than (a) a merger or consolidation which would result in the
                 voting securities of the Company outstanding immediately prior
                 thereto continuing to represent (either by remaining
                 outstanding or by being converted into voting securities of the
                 surviving entity or any parent thereof), in combination with
                 the ownership of any trustee or other fiduciary holding
                 securities prior to such merger or consolidation under an
                 employee benefit plan of the Company or such surviving entity
                 or any parent thereof outstanding immediately after such merger
                 or consolidation, or (b) a merger or consolidation effected to
                 implement a recapitalization of the Company (or similar
                 transaction) in which no Person acquires more than 50% of the
                 combined voting power of the Company's then outstanding
                 securities; or

         4.      The stockholders of the Company approve a plan to complete
                 liquidation of the Company or an agreement for the sale or
                 disposition by the Company of all or substantially all of the
                 Company's assets.

                 As used in the Paragraph, "Person" shall have the meaning given
                 in Section 3(a)(9) of the Exchange Act, as modified and used in
                 Sections 13(d) and 14(d) thereof: however, a Person shall not
                 include (i) the Company or any of its subsidiaries, (ii) a
                 trustee or other fiduciary holding securities under an employee
                 benefit plan of the Company or any of its subsidiaries, which
                 held stock of the Company prior to the Change of Control, (iii)
                 an underwriter temporarily holding securities pursuant to an
                 offering of such securities, or (iv) a corporation owned
                 directly or indirectly, both immediately before and immediately
                 after the Change of Control event, by the Stockholders of the
                 Company in substantially the same proportions as their
                 ownership of stock of the Company.

GOOD REASON: "Good Reason" shall mean the occurrence of any of the following
circumstances:

         1.      the assignment to you of any duties inconsistent with the
                 position that you held immediately prior to the Change of
                 Control of the Company, or significant adverse alteration in
                 the nature or status of your responsibilities or the conditions
                 of your employment

<PAGE>   4

James T. Wilson
May 18, 1999
Page 4 of 5

                 from those in effect immediately prior to such Change of
                 Control;

         2.      the relocation of Company's office at which you are employed to
                 a location more than 25 miles from the Company's office
                 immediately prior to the Change of Control, or the Company's
                 requiring you to be based anywhere other than the Company's
                 offices at such location except for required travel on
                 Company's business to an extent substantially consistent with
                 your business travel obligations at the time of the Change of
                 Control;

         3.      the failure by the Company to continue in effect any material
                 compensation or other benefit plan or arrangement in which you
                 participated immediately prior to the Change of Control of the
                 Company unless an equitable and substantially comparable
                 arrangement (embodied in a substitute or alternative plan) has
                 been made with respect to such plan or arrangement, or the
                 failure by the Company to continue your participation therein
                 (or in such substitute or alternative plan or arrangement) on a
                 basis not less favorable, both in terms of the amount or
                 benefit provided and the level of participation relative to
                 other participants, as existed at the time of the Change of
                 Control of the Company.

CAUSE: "Cause" as used herein shall be defined as fraud, gross negligence or
willful misconduct in the performance of your duties or a willful and material
breach of your Employment Agreement.

Paragraph 13 and Paragraph 14 of your Employment Agreement shall both be amended
by adding the following language at the end of the parenthetical phrase in the
first sentence of each numbered paragraph, "or for Good Reason within a
twenty-four month period following a Change of Control as both terms are defined
in Section 1a hereof."

Likewise Paragraph 13 of your Employment Agreement shall be amended by adding
after the comma in the penultimate line, the phrase "and, except for the
provisions for termination pay contained in Section 1a of this Agreement in the
event of a voluntary termination by you for Good Reason within a twenty-four
month period following a Change of Control of the Company,".

All other provisions of your Employment Agreement shall remain in full force and
effect.

<PAGE>   5

James T. Wilson
May 18, 1999
Page 5 of 5


In addition to the amendments to your Employment Agreement set forth above, the
Company shall immediately take steps to amend all of its qualified and
non-qualified stock option plans and stock incentive plans to provide for all
stock options and stock awards to automatically vest in full and become
exercisable in full in the event of a Change of Control as defined above. Said
amendments shall remain in effect during the term of your Employment Agreement.

The Company's Supplemental Executive Retirement Plan and ERISA Makeup Plan
presently provide for immediate vesting in the event of a Change of Control as
defined above and these provisions shall remain in effect during the term of
your Employment Agreement.

To indicate your acceptance of the terms set forth in this letter, please sign
one Duplicate original of this letter where indicated below and return it to me.


                                             Sincerely,

                                             GIBSON GREETINGS, INC.




                                             By:   /s/ Frank J. O'Connell
                                                --------------------------
                                                 Frank J. O'Connell,
                                                   President and
                                                   Chief Executive Officer

                                             Date:    5/18/99
                                                  ------------------------

ACCEPTED AND AGREED TO:



  /s/ James T. Wilson
- ---------------------------
James T. Wilson



Date:    6/9/99
     ----------------------

FJO/HLC/dld

<PAGE>   1

                                                                    EXHIBIT 10.4
                                                                    ------------

                                                                  EXECUTION COPY
                                                                  --------------


                      AMENDED AND RESTATED CREDIT AGREEMENT



                                  by and among



                             GIBSON GREETINGS, INC.


                            THE LENDERS PARTY HERETO,

                                       and


                                 NBD BANK, N.A.,
                                    as Agent




                                   $30,000,000



                            Dated as of May 11, 1999




             Syndication arranged by Banc One Capital Markets, Inc.



<PAGE>   2

<TABLE>
<CAPTION>


<S>                                                                                   <C>
1.       DEFINITIONS AND PRINCIPLES OF CONSTRUCTION.....................................1
         1.1      Definitions...........................................................1
         1.2      Principles of Construction...........................................12

2.       AMOUNT AND TERMS OF LOANS.....................................................13
         2.1      Loans................................................................13
         2.2      Notes................................................................13
         2.3      Notice of Borrowing..................................................13
         2.4      Termination or Reduction of Commitments..............................14
         2.5      Prepayments of the Loans.............................................14
         2.6      Use of Proceeds......................................................15

3.       PROCEEDS, PAYMENTS, CONVERSIONS, INTEREST, YIELD PROTECTION AND FEES..........15
         3.1      Disbursement of the Proceeds of the Loans............................15
         3.2      Payments.............................................................16
         3.3      Conversions; Other Matters...........................................16
         3.4      Interest Rates and Payment Dates.....................................17
         3.5      Indemnification for Loss.............................................19
         3.6      Reimbursement for Costs, Etc.........................................19
         3.7      Illegality or Impossibility of Funding...............................20
         3.8      Option to Fund; Substituted Interest Rate............................20
         3.9      Certificates of Payment and Reimbursement............................21
         3.10     Taxes; Net Payments..................................................21
         3.11     Commitment Fees......................................................23
         3.12     Utilization Fees.....................................................23

4.       REPRESENTATIONS AND WARRANTIES................................................23
         4.1      Subsidiaries; Capital Stock..........................................23
         4.2      Existence and Power..................................................24
         4.3      Authority............................................................24
         4.4      Binding Agreement....................................................24
         4.5      Litigation...........................................................25
         4.6      No Conflicting Agreements............................................25
         4.7      Taxes................................................................25
         4.8      Compliance with Applicable Laws; Filings.............................26
         4.9      Governmental Regulations.............................................26
         4.10     Property.............................................................26
         4.11     Federal Reserve Regulations; Use of Loan Proceeds....................26
         4.12     No Misrepresentation.................................................27
         4.13     Plans................................................................27
         4.14     Environmental Matters................................................27
         4.15     Financial Statements.................................................28
         4.16     Franchises, Intellectual Property, Etc...............................28
         4.17     Labor Relations......................................................28

</TABLE>

                                       i
<PAGE>   3
<TABLE>
<CAPTION>


<S>                                                                                   <C>
5.       CONDITIONS OF MAKING LOANS ON THE FIRST BORROWING DATE........................29
         5.1      Evidence of Corporate and Other Action...............................29
         5.2      Notes................................................................29
         5.3      Subsidiary Guaranty..................................................29
         5.4      Existing Bank Indebtedness...........................................30
         5.5      Approvals............................................................30
         5.6      Litigation...........................................................30
         5.7      Insurance............................................................30
         5.8      Approval of Special Counsel..........................................30
         5.9      Opinion of Counsel...................................................30
         5.10     Payment of Fees......................................................30

6.       CONDITIONS OF MAKING LOANS ON EACH BORROWING DATE.............................31
         6.1      Compliance...........................................................31
         6.2      Closings.............................................................31

7.       AFFIRMATIVE AND FINANCIAL COVENANTS...........................................32
         7.1      Legal Existence......................................................32
         7.2      Taxes................................................................32
         7.3      Insurance............................................................32
         7.4      Performance of Obligations...........................................32
         7.5      Condition of Property................................................32
         7.6      Observance of Legal Requirements.....................................33
         7.7      Financial Statements and Other Information...........................33
         7.8      Inspection...........................................................35
         7.9      Authorizations.......................................................35
         7.10     Subsidiaries.........................................................35
         7.11     Leverage.............................................................35
         7.12     Consolidated Net Worth...............................................35
         7.13     Interest Coverage....................................................35
         7.14     Additional Subsidiaries..............................................36
         7.15     Year 2000............................................................36
         7.16     Gibson International.................................................36

8.       NEGATIVE COVENANTS............................................................37
         8.1      Indebtedness.........................................................37
         8.2      Liens................................................................37
         8.3      Dispositions.........................................................38
         8.4      Mergers and Acquisitions.............................................38
         8.5      Investments..........................................................39
         8.6      Restricted Payments..................................................40
         8.7      Limitation on Upstream Dividends by Subsidiaries.....................40
         8.8      Line of Business.....................................................41
         8.9      Amendment of Certain Documents and Agreements........................41
         8.10     Transactions with Affiliates.........................................41
         8.11     Capital Expenditures.................................................41
</TABLE>

                                       ii

<PAGE>   4
<TABLE>
<CAPTION>


<S>                                                                                  <C>
         8.12     Long Term Leases.....................................................41

9.       DEFAULT.......................................................................42
         9.1      Events of Default....................................................42
         9.2      Contract Remedies....................................................44

10.      THE AGENT.....................................................................45
         10.1     Appointment..........................................................45
         10.2     Delegation of Duties.................................................45
         10.3     Exculpatory Provisions...............................................45
         10.4     Reliance by Agent....................................................45
         10.5     Notice of Default....................................................46
         10.6     Non-Reliance.........................................................46
         10.7     Indemnification......................................................47
         10.8     Agent in its Individual Capacity.....................................47
         10.9     Successor Agent......................................................47

11.      OTHER PROVISIONS..............................................................48
         11.1     Amendments, Waivers, Etc.............................................48
         11.2     Notices..............................................................49
         11.3     No Waiver; Cumulative Remedies.......................................51
         11.4     Survival of Representations and Warranties...........................51
         11.5     Payment of Expenses and Taxes........................................51
         11.6     Lender Offices.......................................................52
         11.7     Successors and Assigns...............................................52
         11.8     Counterparts.........................................................54
         11.9     Set-off and Sharing of Payments......................................54
         11.10    Indemnity............................................................55
         11.11    Governing Law........................................................56
         11.12    Severability.........................................................56
         11.13    Integration..........................................................56
         11.14    Acknowledgments......................................................56
         11.15    Consent to Jurisdiction..............................................56
         11.16    Service of Process...................................................57
         11.17    No Limitation on Service or Suit.....................................57
         11.18    WAIVER OF TRIAL BY JURY..............................................57
         11.19    Effective Date.......................................................57

</TABLE>

                                      iii


<PAGE>   5




EXHIBITS
- --------

Exhibit A         List of Commitments; Addresses for Notices
Exhibit B         Form of Note
Exhibit C         Form of Borrowing Request
Exhibit D         Form of Subsidiary Guaranty
Exhibit E         Form of Opinion of Counsel to the Borrower
                  and the Subsidiaries
Exhibit F         Form of Compliance Certificate
Exhibit G         Form of Assignment and Acceptance Agreement


SCHEDULES
- ---------

Schedule 4.1          List of Subsidiaries, Material Subsidiaries,
                      Exceptions to 100% Ownership of Subsidiaries
                      and Capital Stock
Schedule 4.5          List of Litigation
Schedule 4.14         List of Environmental Matters
Schedule 4.17         List of  Collective Bargaining Agreements
Schedule 8.1          List of Indebtedness
Schedule 8.2          List of Existing Liens


                                       iv

<PAGE>   6


         Amended and Restated Credit Agreement, dated as of May 11, 1999, by and
among Gibson Greetings, Inc., a Delaware corporation (the "BORROWER"), the
lenders party hereto from time to time (each a "LENDER" and, collectively, the
"LENDERS"), and NBD Bank, N.A., as agent for the Lenders (in such capacity, the
"AGENT").

1. DEFINITIONS AND PRINCIPLES OF CONSTRUCTION
   ------------------------------------------

   1.1 Definitions
       -----------

       When used herein, terms defined in the preamble have the respective
meanings indicated therein, and each of the following terms have the meaning
ascribed thereto unless the context hereof otherwise specifically requires:

   "ABR ADVANCES": the Loans (or any portions thereof) at such time as they (or
such portions) are made or are being maintained at a rate of interest based upon
the Alternate Base Rate.

   "ACCOUNTANTS": Deloitte & Touche LLP, any other "big five" firm of
independent certified public accountants (or any successor thereto), or such
other firm of independent certified public accountants of recognized national
standing as shall be selected by the Borrower and reasonably satisfactory to the
Agent.

   "ACQUISITION": with respect to any Person, the purchase or other acquisition
by such Person, by any means whatsoever (including by devise, bequest, gift,
through a dividend or otherwise), of (a) Stock of, or other equity securities
of, any other Person if, immediately thereafter, such other Person would be
either a consolidated subsidiary of such Person or otherwise under the control
of such Person, (b) any business, going concern or division or segment thereof,
or (c) the Property of any other Person (other than in the ordinary course of
business in an arm's length transaction), provided, however, that no acquisition
of all or substantially all of the assets of such other Person shall be deemed
to be in the ordinary course of business.

   "ADVANCE": an ABR Advance or a Eurodollar Advance, as the case may be.

   "AFFECTED ADVANCE": as defined in Section 3.8(b).

   "AFFILIATE": with respect to any Person at any time and from time to time,
any other Person (other than a consolidated subsidiary of such Person) which at
such time (a) controls such Person, or (b) is under common control with such
Person. The term "control", as used in this definition with respect to any
Person, means the power, whether direct, or indirect through one or more
intermediaries, to direct or cause the direction of the management and policies
of such Person, whether through the ownership of voting securities or other
interests, by contract or otherwise.

   "AGGREGATE COMMITMENTS": the Commitments of all of the Lenders.

                                       1
<PAGE>   7


   "AGGREGATE COMMITMENT AMOUNT": at any date, the sum of the Commitment Amounts
of all Lenders on such date.

   "AGREEMENT": this Amended and Restated Credit Agreement, as the same may be
amended, supplemented or otherwise modified from time to time.

   "ALTERNATE BASE RATE": for any day, a rate per annum equal to the greater of
(a) the NBD Rate in effect on such day, or (b) 0.50% plus the Federal Funds
Effective Rate.

   "APPLICABLE PERCENTAGE": (a) with respect to each Eurodollar Advance, 0.75%
per annum, and (b) with respect to the Commitment Fee, 0.25% per annum.

   "ARRANGER": Banc One Capital Markets, Inc.

   "ASSIGNMENT": as defined in Section 11.7(c).

   "ASSIGNMENT AND ACCEPTANCE AGREEMENT": an assignment and acceptance agreement
executed by an assignor and an assignee pursuant to which, subject to the terms
and conditions hereof, the assignor assigns to the assignee all or any portion
of such assignor's Loans, Notes and Commitment, substantially in the form of
Exhibit G.

   "BANKWATCH": Thomson BankWatch, Inc.

   "BORROWING DATE": each date upon which a Loan is made.

   "BORROWING REQUEST": a request for Loans in the form of Exhibit C.

   "CAPITAL EXPENDITURES": shall mean, with respect to any Person for any
period, the aggregate of all expenditures incurred during such period which, in
accordance with GAAP, are required to be included in "additions to property,
plant or equipment" or similar items reflected on the balance sheet of such
Person, provided, however, that "Capital Expenditures" shall not include (i)
capitalized leases, or (ii) expenditures of proceeds of insurance settlements in
respect of lost, destroyed or damaged assets, equipment or other property to the
extent such expenditures are made to replace or repair such lost, destroyed or
damages assets, equipment or other property within six months of the receipt of
such proceeds.

   "CFO": the chief financial officer of the Borrower.

   "CHANGE OF CONTROL": an event or series of events whereby (a) any Person
(other than the Borrower, any one or more of the Subsidiaries, any employee
benefit plan, or any entity organized, appointed or established by the Borrower
or any Subsidiary which holds shares of the Borrower's common stock for or
pursuant to the terms of any such employee benefit plan), acting alone or in
concert with one or more other Persons, (i) has acquired or shall acquire
beneficial ownership of securities, or options or other rights therefor,
entitling such Person to 20% or more of the voting power with respect to such
class of securities of the Borrower, or (ii) possesses or shall possess,
directly or indirectly, the power to direct or cause the direction of the
management

                                       2
<PAGE>   8

and policies of the Borrower, whether through the ownership of voting
securities, by contract or otherwise, or (b) directors of the Borrower
constituting that percentage necessary to approve corporate action shall not
have been directors on the Effective Date or directors designated or approved by
the directors holding such positions on the Effective Date.

   "CODE": the Internal Revenue Code of 1986, as the same may be amended, or any
successor thereto, and the rules and regulations issued thereunder, as from time
to time in effect.

   "COMMITMENT": in respect of any Lender, such Lender's undertaking to make
Loans to the Borrower, subject to the terms and conditions hereof, in an
aggregate outstanding principal amount not exceeding the Commitment Amount of
such Lender.

   "COMMITMENT AMOUNT": as of any date and with respect to any Lender, the
amount set forth adjacent to its name under the heading "Commitment Amount" in
Exhibit A on such date or, in the event that such Lender is not listed on
Exhibit A, the "Commitment Amount" which such Lender shall have assumed from
another Lender in accordance with Section 11.7 on or prior to such date, as all
of the same may be adjusted from time to time pursuant to Sections 2.4 and
11.7(c).

   "COMMITMENT FEE": as defined in Section 3.11.

   "COMMITMENT PERCENTAGE": as of any date and with respect to any Lender, a
fraction, the numerator of which is such Lender's Commitment Amount on such
date, and the denominator of which is the Aggregate Commitment Amount on such
date.

   "COMMITMENT PERIOD": the period commencing on the Effective Date and ending
on the Commitment Termination Date.

   "COMMITMENT TERMINATION DATE": the earlier to occur of (a) May 8, 2000, and
(b) such other date on which the Commitments shall have been terminated in
accordance with Section 2.4 or Section 9.2.

   "COMPENSATORY INTEREST PAYMENT": as defined in Section 3.4(c).

   "COMPLIANCE CERTIFICATE": a certificate in the form of Exhibit F.

   "CONSOLIDATED": the Borrower and the Subsidiaries on a consolidated basis in
accordance with GAAP.

   "CONSOLIDATED EBITDAR": as of any date, the operating income (before the
deduction of Interest Expense and income tax expense) of the Borrower and the
Subsidiaries on a Consolidated basis for the four fiscal quarter period in
respect of which financial statements have been most recently delivered pursuant
to Section 7.7(a) or Section 7.7(c), as the case may be, plus each of the
following with respect to the Borrower and the Subsidiaries on a Consolidated
basis for such period to the extent utilized in determining such income, without
duplication: (a) depreciation, (b) amortization of deferred costs and other
intangibles, and (c) rent expense.


                                       3
<PAGE>   9


   "CONSOLIDATED NET WORTH": with respect to the Borrower and the Subsidiaries
on a Consolidated basis at any date, the stockholders' equity of the Borrower
and the Subsidiaries on a Consolidated basis on such date, determined in
accordance with GAAP.

   "CONSOLIDATED TOTAL DEBT": as of any date, the total Indebtedness (other than
indebtedness of the type described in clauses (d) and (g) of the definition of
"Indebtedness" contained herein) of the Borrower and the Subsidiaries on a
Consolidated basis on such date.

   "CONSOLIDATING": the Borrower and each Subsidiary taken separately.

   "CONTINGENT OBLIGATION": as to any Person (the "secondary obligor") any
obligation of such secondary obligor (a) guaranteeing or in effect guaranteeing
any return on any investment made by another Person, or (b) guaranteeing or in
effect guaranteeing any indebtedness, lease, dividend or other obligation
("primary obligations") of any other Person (the "primary obligor") in any
manner, whether directly or indirectly, including any obligation of such
secondary obligor, whether or not contingent, (i) to purchase any such primary
obligation or any Property constituting direct or indirect security therefor,
(ii) to advance or supply funds (A) for the purchase or payment of any such
primary obligation or (B) to maintain working capital or equity capital of the
primary obligor or otherwise to maintain the net worth or solvency of the
primary obligor, (iii) to purchase Property, securities or services primarily
for the purpose of assuring the beneficiary of any such primary obligation of
the ability of the primary obligor to make payment of such primary obligation,
(iv) otherwise to assure or hold harmless the beneficiary of such primary
obligation against loss in respect thereof, and (v) in respect of the
indebtedness of any partnership in which such secondary obligor is a general
partner, except to the extent that such indebtedness of such partnership is
non-recourse to such secondary obligor and its separate Property; provided,
however, that the term "Contingent Obligation" shall not include the endorsement
of instruments for deposit or collection in the ordinary course of business.

   "CONTROL PERSON": as defined in Section 3.6(a).

   "DEFAULT": any of the events specified in Section 9.1, whether or not any
requirement for the giving of notice, the lapse of time, or both, or any other
condition, has been satisfied.

   "DEFAULT RATE": as defined in Section 3.4(b).

   "DISPOSITION": with respect to any Person, any sale, assignment, transfer or
other disposition by such Person, by any means, of (a) the Stock of, or other
equity interests of, any other Person, (b) any business, Operating Entity or
division or segment thereof, or (c) any other Property of such Person other than
in the ordinary course of business, provided, however, that no such sale,
assignment, transfer or other disposition of Property shall be deemed to be in
the ordinary course of business (i) if it is the sale, assignment, transfer or
disposition of (1) all or substantially all of the Property of such Person, or
(2) any Operating Entity, (ii) if the fair market value of the Property is in
excess of $5,000,000, or (iii) to the extent that the aggregate fair market
value of all sales, assignments, transfers and other dispositions of Property
made by such Person within the same fiscal year which are individually equal to
or less than $5,000,000, would


                                       4
<PAGE>   10


exceed $20,000,000, and provided, further, that notwithstanding anything to the
contrary contained in this definition, (I) all sales of inventory (other than in
connection with bulk transfers of Property in connection with a liquidation or
similar disposition of the Property of such Person) shall be deemed to be in the
ordinary course of business, and (II) any sale, assignment, transfer or other
disposition of any obsolete tangible personal Property shall each be deemed to
be in the ordinary course of business.

   "DOLLAR" or "$": lawful currency of the United States of America.

   "DOMESTIC BUSINESS DAY": any day (other than a Saturday, Sunday or legal
holiday in the State of Indiana) on which NBD is open for business in
Indianapolis, Indiana.

   "DOMESTIC INTERCOMPANY DEBT": (a) Indebtedness of the Borrower to one or more
of the Domestic Subsidiaries which are Guarantors, and (b) demand indebtedness
of one or more of the Domestic Subsidiaries which are Guarantors to the Borrower
or any one or more of the other Domestic Subsidiaries which are Guarantors.

   "DOMESTIC INTERCOMPANY DISPOSITION": a Disposition by the Borrower or any
Domestic Subsidiary which is a Guarantor to the Borrower or any other Domestic
Subsidiary which is a Guarantor.

   "DOMESTIC SUBSIDIARY": each Subsidiary other than a Foreign Subsidiary.

   "EFFECTIVE DATE": as defined in Section 11.19.

   "EMPLOYEE BENEFIT PLAN": an employee benefit plan within the meaning of
Section 3(3) of ERISA maintained, sponsored or contributed to by the Borrower,
any Subsidiary or any ERISA Affiliate.

   "ERISA": the Employee Retirement Income Security Act of 1974, as amended from
time to time, or any successor thereto, and the rules and regulations issued
thereunder, as from time to time in effect.

   "ERISA AFFILIATE": when used with respect to an Employee Benefit Plan, ERISA,
the PBGC or a provision of the Code pertaining to employee benefit plans, any
Person that is a member of any group of organizations within the meaning of
Sections 414(b) or (c) of the Code or, solely with respect to applicable
provisions of the Code, Sections 414(m) or (o) of the Code, of which the
Borrower or any Subsidiary is a member.

   "EURODOLLAR ADVANCE": a given portion of the Loans selected by the Borrower
to bear interest during an Interest Period selected by the Borrower at a rate
per annum based upon a Eurodollar Rate determined with reference to such
Interest Period, all pursuant to and in accordance with Sections 2.3 and 3.3.

   "EURODOLLAR BUSINESS DAY": any Domestic Business Day, other than a Domestic
Business Day on which banks are not open for dealings in Dollar deposits in the
London interbank market.



                                       5
<PAGE>   11


         "EURODOLLAR RATE": with respect to each Eurodollar Advance and as
determined by NBD and reported to the Agent, the rate of interest per annum
(rounded, if necessary, to the nearest 1/16 of 1% or, if there is no nearest
1/16 of 1%, then to the next higher 1/16 of l%) equal to a fraction, the
numerator of which is the rate, as reported by NBD to the Agent, quoted by NBD
or any of its Affiliates selected by NBD in its sole discretion to leading banks
in the London interbank market as the rate at which NBD or such Affiliate, as
the case may be, is offering Dollar deposits in an amount approximately equal to
NBD's Commitment Percentage of such Eurodollar Advance and having a period to
maturity approximately equal to the Interest Period applicable to such
Eurodollar Advance, as quoted two Eurodollar Business Days prior to the first
day of such Interest Period, and the denominator of which is an amount equal to
1.00 minus the aggregate of the then stated maximum rates during such Interest
Period of all reserve requirements (including marginal, emergency, supplemental
and special reserves), expressed as a decimal, established by the Board of
Governors of the Federal Reserve System and any other banking authority to which
NBD and other major United States money center banks are subject in respect of
eurocurrency liabilities (currently referred to as "Eurocurrency liabilities" in
Regulation D of the Board of Governors of the Federal Reserve System) without
benefit of credits for proration, exceptions or offsets which may be available
from time to time to NBD.

   "EVENT OF DEFAULT": any of the events specified in Section 9.1, provided that
any requirement for the giving of notice, the lapse of time, or both, or any
other condition has been satisfied.

   "EXISTING BANK INDEBTEDNESS": all of the obligations of the Borrower under
the Existing Credit Agreement.

   "EXISTING CREDIT AGREEMENT": the Credit Agreement, dated as of April 26,
1996, among the Borrower, The Bank of New York, Fifth Third Bank, Harris Trust
and Savings Bank, NBD Bank, N.A., and The Bank of New York, as Agent thereunder,
as amended.

   "FEDERAL FUNDS EFFECTIVE RATE": for any period, a fluctuating interest rate
per annum equal for each day during such period to the weighted average
(rounded, if necessary, to the nearest 1/100 of 1% or, if there is no nearest
1/100 of 1%, then to the next higher 1/100 of 1%) of the rates on overnight
Federal funds transactions with members of the Federal Reserve System arranged
by Federal funds brokers, as published for such day (or, if such day is not a
Domestic Business Day, for the next preceding Domestic Business Day) by the
Federal Reserve Bank of New York, or, if such rate is not so published for any
day which is a Domestic Business Day, the average (rounded, if necessary, to the
nearest 1/100 of 1% or, if there is no nearest 1/100 of 1%, then to the next
higher 1/100 of 1%) of the quotations for such day on such transactions received
by the Agent from three Federal funds brokers of recognized standing selected by
it.

   "FEES": as defined in Section 3.2(a).

   "FINANCIAL STATEMENTS": as defined in Section 4.15(a).


                                       6
<PAGE>   12


   "FOREIGN SUBSIDIARY": each Subsidiary that is not organized under the laws of
the United States of America or any State thereof.

   "GAAP": generally accepted accounting principles as from time to time in
effect in the United States.

   "GIBSON INTERNATIONAL": Gibson Greetings International Limited, a Delaware
corporation and any successor Subsidiary thereto, including any such successor
in connection with a Gibson International Disposition.

   "GIBSON INTERNATIONAL DISPOSITION": a Disposition by the Borrower to any
Foreign Subsidiary that is directly and wholly owned by the Borrower of the
Stock of, or other equity interests of, any business, Operating Entity or
division or segment of, or any other Property of Gibson International.

   "GIBSON INTERNATIONAL INTERCOMPANY DEBT": demand indebtedness of Gibson
International to the Borrower.

   "GOVERNMENTAL AUTHORITY": any foreign, federal, state, municipal or other
government, or any department, commission, board, bureau, agency, public
authority or instrumentality thereof, or any court or arbitrator.

   "GUARANTOR": as defined in the Subsidiary Guaranty.

   "HIGHEST LAWFUL RATE": the maximum rate of interest, if any, which at any
time or from time to time may be contracted for, taken, charged or received on
the Loans or the Notes or which may be owing to any Lender pursuant to this
Agreement under the laws applicable to such Lender and this Agreement.

   "INDEBTEDNESS": as to any Person, at a particular time, all items of such
Person which constitute, without duplication, (a) indebtedness for borrowed
money or the deferred purchase price of Property (other than trade payables and
accrued expenses incurred in the ordinary course of business), (b) indebtedness
evidenced by notes, bonds, debentures or similar instruments, (c) obligations
with respect to any conditional sale to such Person or other title retention
agreement pursuant to which such Person is obligated, (d) indebtedness arising
under acceptance facilities and the amount available to be drawn under all
letters of credit issued for the account of such Person and, without
duplication, all drafts drawn thereunder to the extent such Person shall not
have reimbursed the issuer in respect of the issuer's payment of such drafts,
(e) all liabilities secured by any Lien on any Property owned by such Person
even though such Person shall not have assumed or otherwise become liable for
the payment thereof (other than carriers', warehousemen's, mechanics',
repairmen's or other like non-consensual Liens arising in the ordinary course of
business), (f) that portion of any obligation of such Person, as lessee, which
in accordance with GAAP is required to be capitalized on the balance sheet of
such Person, and (g) Contingent Obligations.

   "INDEMNIFIED LIABILITIES": as defined in Section 11.5.

                                       7
<PAGE>   13

   "INTELLECTUAL PROPERTY": all trademarks and service marks, all copyrights and
all patents.

   "INTEREST COVERAGE": as of any fiscal quarter end, the percentage equal to a
fraction, the numerator of which is Consolidated EBITDAR for the four fiscal
quarter period then ended, and the denominator of which is the sum (without
duplication) of (1) Interest Expense and (2) rent expense (excluding, to the
extent included therein, rent expense under leases which have been capitalized)
in each case, of the Borrower and the Subsidiaries on a Consolidated basis for
such period.

   "INTEREST EXPENSE": for any period and in respect of any Person, the interest
expense of such Person in respect of such period, determined in accordance with
GAAP.

   "INTEREST PAYMENT DATE": (i) as to any ABR Advance, the last day of each
calendar month, commencing on the first of such days to occur after such ABR
Advance shall have been made or any Eurodollar Advance shall have been converted
to such ABR Advance, (ii) as to each Eurodollar Advance, the last day of the
Interest Period in respect thereof, and (iii) as to any Eurodollar Advance in
respect of which the Borrower shall have selected an Interest Period greater
than three months, the last day of each three month interval during such
Interest Period.

   "INTEREST PERIOD": the period commencing on any Eurodollar Business Day
selected by the Borrower in accordance with Section 2.3 or Section 3.3 and
ending one, two, three or six months thereafter (provided that such period does
not end later than the Commitment Termination Date), as selected by the Borrower
in accordance with such Sections, subject to the following:

       (i) if any Interest Period would otherwise end on a day which is not a
Eurodollar Business Day, such Interest Period shall be extended to the
immediately succeeding Eurodollar Business Day unless the result of such
extension would be to carry the end of such Interest Period into another
calendar month, in which event such Interest Period shall end on the Eurodollar
Business Day immediately preceding such day; and

       (ii) if any Interest Period of one or more months shall begin on the last
Eurodollar Business Day of a calendar month (or on a day for which there is no
numerically corresponding day in the calendar month at the end of such Interest
Period), such Interest Period shall end on the last Eurodollar Business Day of
such latter calendar month.

   "INVESTMENTS": as defined in Section 8.5.

   "LEVERAGE": as of any date, the percentage equal to a fraction, the numerator
of which is Consolidated Total Debt, and the denominator of which is the sum of
Consolidated Total Debt plus Consolidated Net Worth.

   "LIEN": any mortgage, pledge, assignment, lien, charge, encumbrance or
security interest of any kind, or the interest of a vendor or lessor under any
conditional sale agreement, capital lease or other title retention agreement.

                                       8
<PAGE>   14

   "LOAN DOCUMENTS": this Agreement, the Subsidiary Guaranty and, upon the
execution and delivery thereof, the Notes and the Pledge Agreement.

   "LOAN PARTY": with respect to any Loan Document, any Person (other than the
Agent or any Lender) which, in accordance with the terms of such Loan Document,
is or is to be a party thereto.

   "LOAN" AND "LOANS": as defined in Section 2.1.

   "LONG TERM LEASE": any lease of Property under which the Borrower or any
Subsidiary shall have become liable, as lessee, or in respect of which the
Borrower or any Subsidiary shall have incurred a Contingent Obligation, and
having an unexpired original term of more than one year, other than any lease
which in accordance with GAAP is required to be capitalized on the balance sheet
of the Borrower or any Subsidiary.

   "MARGIN STOCK": any "margin stock", as said term is defined in Regulation U
of the Board of Governors of the Federal Reserve System, as the same may be
amended or supplemented from time to time.

   "MATERIAL ADVERSE": with respect to any change or effect, a material adverse
change in, or effect on, as the case may be, (i) the financial condition,
operations, business or Property of the Borrower and the Subsidiaries taken as a
whole, (ii) the ability of the Borrower or any Subsidiary to perform its
obligations under the Loan Documents to which it is a party, or (iii) the
ability of the Agent or any Lender to enforce any Loan Document.

   "MATERIAL SUBSIDIARY": as of any date, each Subsidiary which (a) as of the
fiscal quarter end immediately preceding such date had Consolidating gross
revenues in excess of $25,000,000 for the four fiscal quarters then ended, or
(b) has total assets in excess of $20,000,000.

   "MOODY'S": Moody's Investors Service, Inc.

   "MULTIEMPLOYER PLAN": a Pension Plan which is a multiemployer plan as defined
in Section 4001(a)(3) of ERISA.

   "NBD": NBD Bank, N.A., a national banking association of Indianapolis,
Indiana, and its successors.

   "NBD RATE": a rate of interest per annum equal to the rate of interest
publicly announced by NBD from time to time as its prime commercial lending
rate, such rate to be adjusted automatically (without notice) on the effective
date of any change in such publicly announced rate.

   "NON-GUARANTOR INTERCOMPANY DEBT": (a) Indebtedness of the Borrower to one or
more of the Domestic Subsidiaries or Foreign Subsidiaries which are not
Guarantors, and (b) demand indebtedness of one or more of the Domestic
Subsidiaries or Foreign Subsidiaries which are not


                                       9
<PAGE>   15

Guarantors to the Borrower or any one or more of the Domestic Subsidiaries or
Foreign Subsidiaries.

   "NOTE" AND "NOTES": as defined in Section 2.2.

   "OPERATING ENTITY": (a) any Person, (b) any business or operating unit of a
Person which is, or could be, operated separate and apart from the other
businesses and operations of such Person, or (c) any other line of business or
division or segment.

   "OUTSTANDINGS": with respect to each Lender, as of any date, an amount equal
to the outstanding principal balance on such date of all the Loans of such
Lender.

   "OUTSTANDING PERCENTAGE": as of any date and with respect to each Lender, a
fraction the numerator of which is the Outstandings of such Lender on such date,
and the denominator of which is the aggregate Outstandings of all Lenders on
such date.

   "PBGC": the Pension Benefit Guaranty Corporation established pursuant to
Subtitle A of Title IV of ERISA, or any Governmental Authority succeeding to the
functions thereof.

   "PENSION PLAN": at any time, any Employee Benefit Plan (including a
Multiemployer Plan) subject to Section 302 of ERISA or Section 412 of the Code,
the funding requirements of which are, or at any time within the six years
immediately preceding the time in question, were in whole or in part, the
responsibility of the Borrower, any Subsidiary or an ERISA Affiliate.

   "PERSON": any individual, firm, partnership, limited liability partnership,
joint venture, corporation, limited liability company, association, business
enterprise, joint stock company, unincorporated association, trust, including
any "rabbi" trust, Governmental Authority or any other entity, whether acting in
an individual, fiduciary, or other capacity, and for the purpose of the
definition of "ERISA Affiliate", a trade or business.

   "PLEDGE AGREEMENT": as defined in Section 7.16.

   "PROPERTY": in respect of any Person, all types of real, personal or mixed
property and all types of tangible or intangible property owned or leased by
such Person.

   "REGULATORY CHANGE": (a) the adoption of any law, rule or regulation after
the date hereof, (b) the issuance or promulgation after the date hereof of any
directive, guideline or request from any central bank or United States or
foreign Governmental Authority (whether or not having the force of law), or (c)
any change after the date hereof in the interpretation of any existing law,
rule, regulation, directive, guideline or request by any central bank or United
States or foreign Governmental Authority charged with the administration
thereof.

   "RENTALS": as of any date, all fixed payments which the Borrower or any
Subsidiary, as lessee, shall be required to make by the terms of any lease
having an unexpired term (including any renewal term exercisable at the option
of the lessor) of one year or more, except amounts required to be paid in
respect of maintenance, repairs, property taxes, insurance, assessments or

                                       10
<PAGE>   16

other similar charges or additional rentals (in excess of fixed minimums) based
upon a percentage of gross receipts.

   "REPORTABLE EVENT": with respect to any Pension Plan, (a) any event set forth
in Sections 4043(c) (other than a Reportable Event as to which the 30 day notice
requirement is waived by the PBGC under applicable regulations), 4062(e) or
4063(a) of ERISA or the regulations thereunder, (b) an event requiring the
Borrower, any Subsidiary or any ERISA Affiliate to provide security to a Pension
Plan under Section 401(a)(29) of the Code, or (c) failure to make any payment
required by Section 412(m) of the Code.

   "REQUIRED LENDERS": (a) at any time prior to the Commitment Termination Date,
Lenders having Commitment Amounts in the aggregate more than 50% of the
Aggregate Commitment Amount, and (b) at all other times, Lenders having
Outstandings in the aggregate more than 50% of the aggregate Outstandings of all
Lenders.

   "RESTRICTED PAYMENT": with respect to any Person, any of the following,
whether direct or indirect: (a) the declaration or payment by such Person of any
dividend or distribution on any class of Stock of such Person, other than a
dividend payable solely in shares of that class of Stock to the holders of such
class, (b) the declaration or payment by such Person of any distribution on any
other type or class of equity interest or equity investment in such Person,
other than a distribution to equity holders of the same type and class of equity
interest or equity investment as then held by such equity holders, and (c) any
redemption, retirement, purchase or acquisition of, or sinking fund or other
similar payment in respect of, any class of Stock of, or other type or class of
equity interest or equity investment in, such Person.

   "SPECIAL COUNSEL": Dickinson Wright PLLC, or such other counsel as the Agent
shall retain as its counsel in connection herewith.

   "STOCK": any and all shares, interests, warrants, options, rights of
conversion, participations or other equivalents (however.......designated) of
corporate stock.

   "SUBSIDIARY": at any time and from time to time, any corporation,
association, partnership, limited liability company, joint venture or other
business entity of which the Borrower and/or any subsidiary of the Borrower,
directly or indirectly at such time, either (a) in respect of a corporation,
owns or controls more than 50% of the outstanding Stock having ordinary voting
power to elect a majority of the board of directors or similar managing body,
irrespective of whether a class or classes shall or might have voting power by
reason of the happening of any contingency, or (b) in respect of an association,
partnership, limited liability company, joint venture or other business entity,
is entitled to more than 50% of the profits and losses, however determined.

   "SUBSIDIARY GUARANTY": as defined in Section 5.3.

   "S&P": Standard & Poor's Ratings Services, a division of The McGraw-Hill
Companies, Inc.


                                       11
<PAGE>   17


   "TAXES": as defined in Section 3.10(a).

   "UNQUALIFIED AMOUNT": as defined in Section 3.4(c).

   "UPSTREAM DIVIDENDS": as defined in Section 8.7.

   "UTILIZATION FEE": as defined in Section 3.12.

   "YEAR 2000 ISSUES": anticipated costs, problems and uncertainties associated
with the inability of certain computer applications to effectively handle data
including dates on and after January 1, 2000, as such inability affects the
business, operations and financial condition of the Borrower and its
Subsidiaries and of the Borrower's and its Subsidiaries' material customers,
suppliers and vendors.

   "YEAR 2000 PROGRAM": as defined in Section 4.18.


      1.2 Principles of Construction
          --------------------------

          (a) All capitalized terms defined in this Agreement shall have the
meanings given such capitalized terms herein when used in the other Loan
Documents or any certificate, opinion or other document made or delivered
pursuant hereto or thereto, unless otherwise expressly provided therein.

          (b) As used in the Loan Documents and in any certificate, opinion or
other document made or delivered pursuant thereto, accounting terms not defined
in Section 1.1, and accounting terms partly defined in Section 1.1 to the extent
not defined, shall have the respective meanings given to them under GAAP. Unless
otherwise expressly provided herein, the word "fiscal", when used herein shall
refer to the relevant fiscal period of the Borrower.

          (c) The words "hereof", "herein", "hereto" and "hereunder" and similar
words when used in each Loan Document shall refer to such Loan Document as a
whole and not to any particular provision of such Loan Document, and Section,
schedule and exhibit references contained therein shall refer to Sections
thereof or schedules or exhibits thereto unless otherwise expressly provided
therein.

          (d) All references in each Loan Document to a time of day shall mean
the then applicable time in Indianapolis, Indiana, unless otherwise expressly
provided therein.

          (e) Section headings have been inserted herein and in the other Loan
Documents for convenience only and shall not be construed to be a part hereof or
thereof. Unless the context otherwise requires, words in the singular number
include the plural, and words in the plural include the singular.

          (f) Whenever in any Loan Document or in any certificate or other
document made or delivered pursuant thereto, the terms thereof require that a
Person sign or execute the


                                       12
<PAGE>   18

same or refer to the same as having been so signed or executed, such terms shall
mean that the same shall be, or was, duly signed or executed by (i) in respect
of any Person that is a corporation, any duly authorized officer thereof, and
(ii) in respect of any other Person (other than an individual), any analogous
counterpart thereof, in either case in respect of whom the Agent shall have
received an incumbency certificate in all respects satisfactory to the Agent.

          (g) The words "include" and "including", when used in each Loan
Document, shall mean that the same shall be included "without limitation",
unless otherwise specifically provided.


   2. AMOUNT AND TERMS OF LOANS
      -------------------------

      2.1 Loans
          -----

          Subject to the terms and conditions hereof, each Lender severally (and
not jointly) agrees to make loans (each a "LOAN" and, collectively with each
other Loan of such Lender and/or with each Loan of each other Lender, the
"LOANS") to the Borrower from time to time during the Commitment Period, during
which period the Borrower may borrow, prepay and reborrow in accordance with the
provisions hereof, provided that immediately after making each Loan and after
giving effect to all Loans repaid concurrently with the making of any Loans, (a)
the aggregate outstanding principal balance of such Lender's Loans would not
exceed such Lender's Commitment Amount, and (b) the aggregate outstanding
principal balance of all Loans would not exceed the Aggregate Commitment Amount.
The principal amount of each Lender's Loan made on a Borrowing Date shall be an
amount equal to its Commitment Percentage of all Loans made on such date.
Subject to the provisions of Sections 2.3 and 3.3, Loans may be made as (i) one
or more ABR Advances, (ii) one or more Eurodollar Advances, or (iii) any
combination thereof.

      2.2 Notes
          -----

          The Loans made by each Lender shall be evidenced by a promissory note
of the Borrower, substantially in the form of Exhibit B (each, as indorsed or
modified from time to time, a "Note" and, collectively with the Note of each
other Lender, the "Notes"), payable to the order of such Lender, dated the
Effective Date, and in the maximum stated principal amount equal to such
Lender's Commitment Amount.

      2.3 Notice of Borrowing
          -------------------

          The Borrower agrees to notify the Agent, which notification shall be
by facsimile and shall be irrevocable, no later than (a) 11:00 A.M. on the same
Domestic Business Day, in the case of an ABR Advance, and (b) 11:00 A.M. at
least three Eurodollar Business Days prior to each date, in the case of a
Eurodollar Advance, that it intends to borrow a Loan under this Agreement,
specifying (1) the aggregate amount requested to be borrowed under the Aggregate
Commitments, (2) the proposed Borrowing Date, (3) whether the borrowing is to be
of one or more ABR Advances, one or more Eurodollar Advances, or a combination
thereof, and the


                                       13
<PAGE>   19

amount of each thereof, and (4) the Interest Period for each Eurodollar Advance,
which notice shall be promptly confirmed by delivery to the Agent of a Borrowing
Request. The Agent shall promptly notify each Lender (by telephone or otherwise,
such notice to be confirmed by facsimile or other writing) of such borrowing
request. Subject to its receipt of each such notice from the Agent and subject
to the terms and conditions hereof, each Lender shall make immediately available
funds available to the Agent at the address therefor set forth in Section 11.2
not later than 2:00 P.M. in the case of an ABR Advance or a Eurodollar Advance,
in each case on each Borrowing Date, in an amount equal to such Lender's
Commitment Percentage of the Loans requested by the Borrower on such Borrowing
Date, provided, however, that (i) each Eurodollar Advance to be made on a
Borrowing Date, when aggregated with all amounts to be converted to a Eurodollar
Advance on such date and having the same Interest Period as such first
Eurodollar Advance, shall equal no less than $3,000,000 or an integral multiple
of $1,000,000 in excess thereof, and (ii) each ABR Advance made on each
Borrowing Date shall equal no less than (x) $1,000,000 or an integral multiple
of $100,000 in excess thereof or (y) the excess of the Aggregate Commitment
Amount over the aggregate outstanding principal balance of all Loans.

      2.4 Termination or Reduction of Commitments
          ---------------------------------------

          At the Borrower's option, (i) the Borrower may terminate the
Commitments at any time, or (ii) the Borrower may permanently reduce the
Aggregate Commitment Amount in part at any time and from time to time, provided
in each case, however, that (A) the Borrower shall have given at least three
Domestic Business Days' prior irrevocable written notice to the Agent, (B) the
Borrower shall have prepaid the accrued Commitment Fee on the amount of such
reduction through the date thereof, (C) immediately after giving effect thereto,
the aggregate principal balance of all Loans shall not exceed the Aggregate
Commitment Amount, and (D) with regard to partial reductions, each such partial
reduction shall be in an amount equal to at least $3,000,000, or an integral
multiple of $1,000,000 in excess thereof. Each reduction of the Aggregate
Commitment Amount shall be made by reducing each Lender's Commitment Amount by a
sum equal to each such Lender's Commitment Percentage of the amount of such
reduction.

      2.5 Prepayments of the Loans
          ------------------------

          (a) VOLUNTARY PREPAYMENTS OF LOANS. The Borrower may, at its option,
prepay Loans, in whole or in part, at any time and from time to time, (i) by
notifying the Agent in writing no later than 11:00 A.M. at least three
Eurodollar Business Days prior to the designated Eurodollar Business Day for
such repayment, in the case of a prepayment of a Eurodollar Advance, provided
that such prepayment shall be made by no later than 2:00 P.M. on the designated
Eurodollar Business Day for such prepayment, or (ii) by notifying the Agent no
later than 11:00 A.M. at least one Domestic Business Day prior to the designated
Domestic Business Day for such prepayment, in the case of a prepayment of an ABR
Advance, provided that such prepayment shall be made by no later than 2:00 P.M.
on the designated Domestic Business Day for such prepayment, in either case
specifying (x) the amount to be prepaid, and (y) the date of such prepayment.
Upon receipt of each such notice, the Agent shall promptly notify each Lender
thereof. Each such notice given by the Borrower pursuant to this Section 2.5(a)
shall be irrevocable. Each partial prepayment under this Section 2.5(a) shall be
in a minimum amount of (i) $3,000,000 or an integral multiple of $1,000,000 in
excess thereof in the case of a prepayment


                                       14
<PAGE>   20

of a Eurodollar Advance, and (ii) $1,000,000 or an integral multiple of $100,000
in excess thereof in the case of a prepayment of an ABR Advance.

          (b) MANDATORY REPAYMENTS AND PREPAYMENTS OF LOANS; CLEAN-DOWN.

              (i) Upon any expiration or termination of the Commitments, the
Borrower shall repay the outstanding principal balance of the Loans.

              (ii) The Borrower shall cause the aggregate outstanding principal
balance of the Loans to be equal to zero ($0.00) for any period (which period
shall not be shorter than 30 consecutive days) selected by the Borrower during
the Commitment Period.

          (c) IN GENERAL. Simultaneously with each prepayment of a Loan, the
Borrower shall prepay all accrued interest on the amount prepaid through the
date of prepayment, together with any amounts due under Section 3.5.

      2.6 Use of Proceeds
          ---------------

          The Borrower covenants and agrees that on and after the first
Borrowing Date, the Borrower shall use the proceeds of the Loans to support its
working capital needs, in a manner not inconsistent with the provisions of the
Loan Documents. Notwithstanding anything to the contrary contained in any Loan
Document, the Borrower further covenants and agrees that no part of the proceeds
of any Loan will be used, directly or indirectly, for a purpose which violates
any law, rule or regulation of any Governmental Authority, including the
provisions of Regulations G, U or X of the Board of Governors of the Federal
Reserve System, as amended.

   3. PROCEEDS, PAYMENTS, CONVERSIONS, INTEREST, YIELD PROTECTION AND FEES
      --------------------------------------------------------------------

      3.1 Disbursement of the Proceeds of the Loans
          -----------------------------------------

          The Agent shall disburse the proceeds of the Loans at its office
designated in Section 11.2 by crediting to the general deposit account
(maintained with the Agent) of the Borrower (or such other account of the
Borrower as to which the Agent may be hereafter notified by the Borrower in
writing) the funds received from each Lender. Unless the Agent shall have
received prior notice from a Lender (by telephone or otherwise, but not "voice
mail" or any similar service, such notice to be confirmed by facsimile or other
writing) that such Lender will not make available to the Agent such Lender's
Commitment Percentage of the Loans requested by the Borrower on a Borrowing
Date, the Agent may assume that such Lender has made such amount available to
the Agent on such Borrowing Date in accordance with this Section 3.1, provided
that such Lender received notice of the proposed borrowing from the Agent, and
the Agent may, in reliance upon such assumption, make available to the Borrower
on such Borrowing Date a corresponding amount. If and to the extent such Lender
shall not have so made such amount available to the Agent, and the Agent shall
have made such amount available to the Borrower, such Lender and the Borrower
severally agree to pay to the Agent, forthwith on demand, such corresponding
amount (to the extent not previously paid by the other), together



                                       15
<PAGE>   21

with interest thereon for each day from the date such amount is made available
to the Borrower until the date such amount is paid to the Agent, at a rate per
annum equal to, in the case of the Borrower, the applicable interest rate set
forth in Section 3.4(a) and, in the case of such Lender, the Federal Funds
Effective Rate for the first three Domestic Business Days after such funding was
so made available by the Agent, and 1% PLUS the Federal Funds Effective Rate
thereafter. Any such payment by the Borrower shall be without prejudice to its
rights against such Lender. If such Lender shall pay to the Agent such
corresponding amount, such amount so paid shall constitute such Lender's Loan as
part of such Loans for purposes of this Agreement, which Loan shall be deemed to
have been made by such Lender on the Borrowing Date applicable to such Loans.

      3.2 Payments
          --------

          (a) Each payment, including each prepayment, of principal and interest
on the Loans, of the Commitment Fees, the Utilization Fees (together with all
other fees to be paid to the Agent and the Lenders in connection with this
Agreement, the "Fees"), and all other amounts payable by the Borrower under the
Loan Documents shall be made by the Borrower to the Agent at its office set
forth in Section 11.2 in funds immediately available in Indianapolis, Indiana by
2:00 P.M. on the due date for such payment. The failure of the Borrower to make
any such payment by such time shall not constitute a default hereunder if such
payment is made on such due date, but any such payment made after 2:00 P.M. on
such due date shall be deemed to have been made on the next Domestic Business
Day or Eurodollar Business Day, as the case may be, for the purpose of
calculating interest on amounts outstanding on the applicable Loans. Promptly
upon receipt thereof by the Agent, each payment of principal and interest on the
Loans shall be remitted by the Agent in like funds as received to each Lender
pro rata according to its pro rata share of the Loans being paid. Promptly upon
receipt thereof by the Agent, each payment of the Commitment Fee shall be
remitted by the Agent in like funds as received to each Lender pro rata
according to such Lender's Commitment Amount.

          (b) If any payment hereunder or under the Loans shall be due and
payable on a day which is not a Domestic Business Day or Eurodollar Business
Day, as the case may be, the due date thereof (except as otherwise provided in
the definition of Interest Period) shall be extended to the next Domestic
Business Day or Eurodollar Business Day, as the case may be, and interest shall
be payable at the applicable rate specified herein during such extension.

      3.3 Conversions; Other Matters
          --------------------------

          (a) The Borrower may elect at any time and from time to time to
convert one or more Eurodollar Advances to an ABR Advance by giving the Agent
irrevocable notice of such election prior to 11:00 A.M. the same Domestic
Business Day as that designated for conversion, specifying the amount to be so
converted, provided, that any such conversion shall only be made on the last day
of the Interest Period applicable to each such Eurodollar Advance. In addition,
the Borrower may elect from time to time to convert an ABR Advance to any one or
more new Eurodollar Advances or to convert any one or more existing Eurodollar
Advances to any one or more new Eurodollar Advances by giving the Agent
irrevocable notice of such election by no later than 11:00 A.M. three Eurodollar
Business Days prior thereto, specifying the amount to be


                                       16
<PAGE>   22

so converted and the initial Interest Period relating thereto, provided that (i)
any such conversion of an ABR Advance to a Eurodollar Advance shall only be made
on a Eurodollar Business Day, and (ii) any such conversion of an existing
Eurodollar Advance shall only be made on the last day of the Interest Period
applicable thereto. The Agent shall promptly provide the Lenders with notice of
each such election. Advances may be converted pursuant to this Section 3.3 in
whole or in part, provided that the amount to be converted to each Eurodollar
Advance, when aggregated with any Eurodollar Advance to be made on such date and
having the same Interest Period as such first Eurodollar Advance, shall equal no
less than $3,000,000 or an integral multiple of $1,000,000 in excess thereof.

          (b) Notwithstanding anything in this Agreement to the contrary, upon
the occurrence and during the continuance of a Default or an Event of Default,
the Borrower shall have no right to elect to convert any existing ABR Advance to
a new Eurodollar Advance or to convert any existing Eurodollar Advance to a new
Eurodollar Advance. In such event, any such ABR Advance shall be automatically
continued as an ABR Advance and any such Eurodollar Advance shall be
automatically converted to an ABR Advance on the last day of the Interest Period
applicable to such Eurodollar Advance.

          (c) Each such conversion shall be effected by each Lender by applying
the proceeds of the new ABR Advance or Eurodollar Advance, as the case may be,
to the existing Advance (or portion thereof) being converted (it being
understood that such conversion shall not constitute a borrowing for purposes of
Section 4, 5 or 6).

          (d) Notwithstanding any other provision of any other Loan Document:

              (i) If the Borrower shall have failed to elect a Eurodollar
      Advance under Section 2.3 or 3.3, as the case may be, in connection with
      any borrowing of new Loans or expiration of an Interest Period with
      respect to any existing Eurodollar Advance, the amount of the Loans
      subject to such borrowing or such existing Eurodollar Advance shall
      thereafter be an ABR Advance until such time, if any, as the Borrower
      shall elect a new Eurodollar Advance pursuant to this Section 3.3, and

              (ii) The Borrower shall not be permitted to have more than 5
      Eurodollar Advances outstanding at any one time.

      3.4 Interest Rates and Payment Dates
          --------------------------------

          (a) PRIOR TO MATURITY. Except as otherwise provided in Section 3.4(b)
and Section 3.4(c), the Advances shall bear interest on the unpaid principal
balance thereof at the applicable interest rate or rates per annum set forth
below:


                                       17
<PAGE>   23


          ADVANCES                            RATE
          --------                            ----

          Each ABR Advance                    Alternate Base Rate.

          Each Eurodollar Advance             Eurodollar Rate applicable thereto
                                              PLUS the Applicable Percentage.

          (b) DEFAULT RATE. Upon the occurrence and during the continuance of
any Event of Default, the unpaid principal balance of each Loan shall bear
interest at a rate per annum equal to 2% plus the rate which would otherwise be
applicable pursuant to Section 3.4(a) (the "DEFAULT RATE"). Interest accrued at
the Default Rate shall be payable on demand.

          (c) HIGHEST LAWFUL RATE. Notwithstanding anything to the contrary
contained in this Agreement, at no time shall the interest rate payable on the
Loans, together with the Fees and other amounts payable hereunder to the extent
the same constitute or are deemed to constitute interest, exceed the Highest
Lawful Rate. If in respect of any period during the term of this Agreement, any
amount paid hereunder, to the extent the same shall (but for the provisions of
this Section 3.4) constitute or be deemed to constitute interest, would exceed
the maximum amount of interest permitted by the Highest Lawful Rate during such
period (such amount being hereinafter referred to as an "Unqualified Amount"),
then (i) such Unqualified Amount shall be applied or shall be deemed to have
been applied as a prepayment of the Loans, and (ii) if in any subsequent period
during the term of this Agreement, all amounts payable hereunder in respect of
such period which constitute or shall be deemed to constitute interest shall be
less than the maximum amount of interest permitted by the Highest Lawful Rate
during such period, then the Borrower shall pay to the Lender in respect of such
period an amount (each a "Compensatory Interest Payment") equal to the lesser of
(x) a sum which, when added to all such amounts, would equal the maximum amount
of interest permitted by the Highest Lawful Rate during such period, and (y) an
amount equal to the aggregate sum of all Unqualified Amounts less all other
Compensatory Interest Payments.

          (d) LATE PAYMENT RATE. Each payment of interest on any Loan, and each
payment of any Fee or other payment (other than principal) payable under any
Loan Document, not paid within three Domestic Business Days of the date when due
and payable, shall bear interest, to the extent permitted by law, at the Default
Rate from the due date thereof until the date such payment is made, payable on
demand by the Agent.

          (e) IN GENERAL. Interest shall be payable in arrears on each Interest
Payment Date and upon each payment (including each prepayment) of the Loans. Any
change in the interest rate on the Loans resulting from a change in the
Alternate Base Rate, any reserve requirement, or any deposit insurance
assessment shall become effective as of the opening of business on the day on
which such change shall become effective. The Agent shall, as soon as
practicable, notify the Borrower and the Lenders of the effective date and the
amount of any change in the NBD Rate, but any failure to so notify shall not in
any manner affect the obligation of the Borrower to pay interest on the Loans in
the amounts and on the dates set forth herein. Each determination by the Agent
of the Alternate Base Rate and the Eurodollar Rate pursuant to this Agreement
shall be conclusive and binding on the Borrower absent manifest error. The


                                       18
<PAGE>   24

Borrower acknowledges that to the extent interest payable on the Loans is based
on the Alternate Base Rate, such rate is only one of the bases for computing
interest on loans made by the Lenders, and by basing interest payable on the ABR
Advances on the Alternate Base Rate, the Lenders have not committed to charge,
and the Borrower has not in any way bargained for, interest based on a lower or
the lowest rate at which the Lenders may now or in the future make extensions of
credit to other Persons. Interest on Eurodollar Advances and ABR Advances
determined with reference to the Federal Funds Effective Rate shall be
calculated on the basis of a 360 day year for the actual number of days elapsed.
Interest on ABR Advances determined with reference to the NBD Rate shall be
calculated on the basis of a 365/6 day year for the actual number of days
elapsed.

      3.5 Indemnification for Loss
          ------------------------

          Notwithstanding anything contained herein to the contrary, if the
Borrower shall fail to borrow or convert an Advance after it shall have given
notice to do so in which it shall have requested a Eurodollar Advance pursuant
to Section 2.3 or 3.3, as the case may be, or if a Eurodollar Advance shall be
terminated for any reason prior to the last day of the Interest Period
applicable thereto, or if any repayment or prepayment of the principal amount of
a Eurodollar Advance is made for any reason on a date which is prior to the last
day of the Interest Period applicable thereto, the Borrower agrees to indemnify
each Lender against, and to pay on demand directly to such Lender the amount
(calculated by such Lender using any method chosen by such Lender which is
reasonable and customarily used by such Lender for such purpose) equal to any
loss or reasonable expense suffered by such Lender to the extent resulting from
such failure to borrow or convert, or such termination, repayment or prepayment,
including any loss, cost or expense suffered by such Lender in liquidating or
employing deposits acquired to fund or maintain the funding of such Eurodollar
Advance, or redeploying funds prepaid or repaid, in amounts which correspond to
such Eurodollar Advance.

      3.6 Reimbursement for Costs, Etc.
          -----------------------------

          (a) If at any time or from time to time there shall occur a Regulatory
Change and any Lender shall have determined that such Regulatory Change (i)
shall have had the effect of reducing (A) the rate of return on such Lender's
capital or the capital of any Person directly or indirectly owning or
controlling such Lender (each a "CONTROL PERSON"), or (B) the asset value (for
capital purposes) to such Lender or such Control Person, as applicable, of the
Loans or any participation therein, in any case to a level below that which such
Lender or such Control Person would have achieved but for such Regulatory Change
(after taking into account such Lender's or such Control Person's policies
regarding capital), (ii) imposes, modifies or deems applicable any reserve,
asset, special deposit or special assessment requirements on deposits obtained
in the London interbank market in connection with this Agreement and the Notes
(excluding, with respect to any Eurodollar Advance, any such requirement which
is included in the determination of the rate applicable thereto), (iii) subjects
such Lender, as applicable, to any tax (documentary, stamp or otherwise, but
excluding any tax on such Lender's net income or revenues imposed by the United
States or any other jurisdiction) with respect to this Agreement or any Note, or
(iv) changes the basis of taxation of payments to such Lender of principal,
interest or fees payable under this Agreement or any Note (except for any tax,
or changes in the rate of tax, on such



                                       19
<PAGE>   25

Lender's net income or revenues imposed by the United States or any other
jurisdiction) then, in each such case, within ten days after receipt by the
Borrower of a certificate with respect thereto given in accordance with Section
3.9 by such Lender, the Borrower shall pay to such Lender or such Control
Person, as the case may be, such additional amount or amounts as shall be
sufficient to compensate such Lender or such Control Person, as the case may be,
for (1) any such reduction referred to in clause (a)(i) of this Section 3.6, and
(2) any taxes, losses, costs or expenses (excluding general administrative and
overhead costs) attributable to such Lender's or such Control Person's
compliance during the term hereof with such Regulatory Change.

          (b) Each Lender agrees to provide the Borrower with notice of each
Regulatory Change which would require the Borrower to make a payment to such
Lender under this Section 3.6 promptly upon such Lender obtaining actual
knowledge thereof and determining that it intends to require the Borrower to
make such payment.

          (c) Each Lender will, at the request of the Borrower, designate a
different lending office if such designation (i) will avoid the need for, or
minimize the amount of, any compensation to which such Lender is entitled
pursuant to this Section 3.6, and (ii) will not, in the sole judgment of such
Lender, be otherwise disadvantageous to it. This Section 3.6 is subject to the
limitations set forth in Section 11.6.

      3.7 Illegality or Impossibility of Funding
          --------------------------------------

          Notwithstanding any other provision hereof, if after the date hereof
any Lender shall reasonably determine that any law, regulation, treaty or
directive, or any change therein or in the interpretation or application
thereof, shall make it unlawful or impossible for such Lender to make or
maintain any Eurodollar Advance as contemplated by this Agreement, (a) the
commitment of such Lender to make Eurodollar Advances or convert ABR Advances to
Eurodollar Advances shall forthwith be suspended, and (b) such Lender's Loans
then outstanding as Eurodollar Advances, if any, shall be converted
automatically to an ABR Advance on the last day of the then current Interest
Period applicable thereto or at such earlier time as may be required. If the
commitment of any Lender with respect to any Eurodollar Advances is suspended
pursuant to this Section 3.7 and such Lender shall notify the Agent and the
Borrower that it is once again legal for such Lender to make or maintain
Eurodollar Advances, such Lender's commitment to make or maintain Eurodollar
Advances shall be reinstated.

      3.8 Option to Fund; Substituted Interest Rate
          -----------------------------------------

          (a) Each Lender has indicated that, if the Borrower requests a
Eurodollar Advance, such Lender may wish to purchase one or more deposits in
order to fund or maintain its funding of its Commitment Percentage of such
Eurodollar Advance during the Interest Period with respect thereto; it being
understood that the provisions of this Agreement relating to such funding are
included only for the purpose of determining the rate of interest to be paid in
respect of such Eurodollar Advance and any amounts owing under Sections 3.5 and
3.6. Each Lender shall be entitled to fund and maintain its funding of all or
any part of each Eurodollar Advance in any manner it sees fit, but all such
determinations hereunder shall be made as if each Lender had actually funded and
maintained its Commitment Percentage of each Eurodollar Advance during



                                       20
<PAGE>   26

the applicable Interest Period through the purchase of deposits in an amount
equal to its Commitment Percentage of such Eurodollar Advance having a maturity
corresponding to such Interest Period. Any Lender may fund its Commitment
Percentage of each Eurodollar Advance from or for the account of any branch or
office of such Lender as such Lender may choose from time to time.

          (b) In the event that (i) the Agent shall have determined (which
determination shall be conclusive and binding upon the Borrower) that by reason
of circumstances affecting the London interbank market either adequate and
reasonable means do not exist for ascertaining the Eurodollar Rate applicable
pursuant to Section 2.3 or Section 3.3, or (ii) Required Lenders shall have
notified the Agent of their determination (which determination shall be
conclusive and binding on the Borrower) that the applicable Eurodollar Rate will
not adequately and fairly reflect the cost to the Lenders of maintaining or
funding loans bearing interest based on such Eurodollar Rate with respect to any
portion of the Loans that the Borrower has requested be made as a Eurodollar
Advance or any Eurodollar Advance that will result from the requested conversion
of any portion of the Loans into a Eurodollar Advance (each, an "AFFECTED
ADVANCE"), the Agent shall promptly notify the Borrower and the Lenders (by
telephone or otherwise, to be promptly confirmed in writing) of such
determination on or, to the extent practicable, prior to the requested Borrowing
Date or conversion date for such Affected Advance. If the Agent shall give such
notice, (A) any Affected Advances shall be made as ABR Advances, (B) the Loans
(or any portion thereof) that were to have been converted to Affected Advances
shall be converted to or continued as ABR Advances, and (C) any outstanding
Affected Advances shall be converted, on the last day of the then current
Interest Period with respect thereto, to ABR Advances. The Agent shall withdraw
any notice under clause (i) or (ii), as the case may be, of this Section 3.8(b)
by notice to the Borrower promptly upon (x) in the case of clause (i), the Agent
having determined that such circumstances affecting the relevant market no
longer exist and that adequate and reasonable means do exist for determining the
Eurodollar Rate pursuant to Section 2.3 or Section 3.3, or (y) the Agent having
been notified by Required Lenders that circumstances no longer render the Loans
(or any portion thereof) Affected Advances, and until such withdrawal of a
notice under clause (i) or (ii), as the case may be, of this Section 3.8(b), no
further Eurodollar Advances of the affected type shall be required to be made by
the Lenders nor shall the Borrower have the right to convert all or any portion
of the Loans to such type of Eurodollar Advances.

      3.9 Certificates of Payment and Reimbursement
          -----------------------------------------

          Each Lender agrees, in connection with any request by it to the
Borrower for payment or reimbursement pursuant to Section 3.5 or 3.6, to provide
the Borrower with a certificate, signed by an officer of such Lender, setting
forth a description in reasonable detail of the amount and nature of any such
payment or reimbursement. Each Lender's determination of such payment or
reimbursement shall be conclusive absent manifest error.

      3.10 Taxes; Net Payments
           -------------------

           (a) All payments made by the Borrower to the Agent and each Lender
under the Loan Documents shall be made free and clear of, and without reduction
for or on account of, any



                                       21
<PAGE>   27

taxes required by law to be withheld from any amounts payable under the Loan
Documents excluding, in the case of the Agent and each Lender, net income and
franchise taxes imposed (including, without limitation, branch taxes imposed by
the United States or similar taxes imposed by a political subdivision or taxing
authority thereof) on the Agent or such Lender, as the case may be, by the
jurisdiction under the laws of which such Person is organized or any political
subdivision or taxing authority thereof or therein, or by any jurisdiction in
which such Person's lending office is located or any political subdivision or
taxing authority thereof or therein (all such non-excluded taxes being
hereinafter called "Taxes"). In the event that the Borrower is prohibited by law
from making payments hereunder free of deductions or withholdings in respect of
Taxes, then the Borrower shall pay such additional amounts to the Agent, for the
benefit of the Lenders, as may be necessary in order that the actual amounts
received by each Lender in respect of interest and any other amounts payable
hereunder or under its Note after deduction or withholding (and after payment of
any additional taxes or other charges due as a consequence of the payment of
such additional amounts) shall equal the amount that would have been received if
such deduction or withholding were not required. In the event that any such
deduction or withholding with respect to Taxes can be reduced or nullified as a
result of the application of any relevant double taxation convention, the Agent
or the relevant Lender, as the case may be, will (unless it would be otherwise
disadvantageous to it) cooperate with the Borrower (at the sole expense of the
Borrower) in making application to the relevant taxing authorities seeking to
obtain such reduction or nullification, provided, however, that the Agent and
the Lenders shall have no obligation to engage in litigation with respect
thereto. If the Borrower shall make any payments under this Section 3.10 or
shall make any deductions or withholdings from amounts paid hereunder in
accordance with this Section 3.10, the Borrower shall, as promptly as
practicable thereafter, forward to the Agent original or certified copies of
official receipts or other evidence acceptable to the Agent establishing such
payment and the Agent in turn shall distribute copies of such receipts to each
Lender. If payments to any Lender hereunder are or become subject to any
withholding, such Lender shall (unless otherwise required by a Governmental
Authority or as a result of any law, rule, regulation, order or similar
directive applicable to such Lender) designate a different office or branch to
which payments are to be made under the Loan Documents from that initially
selected by such Lender, if such designation would avoid or mitigate such
withholding and would not be otherwise disadvantageous to such Lender in any
respect. In the event that any Lender shall have determined that it received a
refund or credit for Taxes paid by the Borrower under this Section 3.10, such
Lender shall promptly notify the Agent and the Borrower of such fact and shall
remit to the Borrower the amount of such refund or credit applicable to the
payments made by the Borrower in respect of such Lender under this Section 3.10.

           (b) Each Lender not incorporated under the laws of the United States
or any State thereof shall deliver to the Agent and the Borrower such
certificates, documents, or other evidence as the Agent or the Borrower, as the
case may be, may reasonably require from time to time as are necessary to
establish that such Lender is not subject to withholding under Section 1441,
1442 or 3406 of the Code or as may be necessary to establish, under any law
imposing upon the Agent or the Borrower, hereafter, an obligation to withhold
any portion of the payments made by the Borrower under the Loan Documents, that
payments to the Agent on behalf of such Lender are not subject to withholding.
Notwithstanding any provision herein to the contrary, the Borrower shall have no
obligation to pay to any Lender, and the Agent shall have no obligation


                                       22
<PAGE>   28

to remit to such Lender, any amount which the Borrower or the Agent, as the case
may be, is liable to withhold due to the failure of such Lender to file any
statement of exemption required by the Code.

           (c) This Section 3.10 shall be subject to the limitations set forth
in Section 11.6.

      3.11 Commitment Fees
           ---------------

           The Borrower agrees to pay to the Agent for the pro rata account of
the Lenders a fee (the "COMMITMENT FEE"), payable quarterly in arrears on the
last day of each March, June, September and December of each year, commencing on
the last day of the calendar quarter in which the Effective Date shall have
occurred, and on the Commitment Termination Date, at a rate per annum equal to
the Applicable Percentage on the average daily excess, for the calendar quarter
(or, in the case of such payment payable on the Commitment Termination Date,
portion of the calendar quarter) then ending, of (a) the Aggregate Commitment
Amount, over (b) the aggregate outstanding principal balance of the Loans.

      3.12 Utilization Fees
           ----------------

           The Borrower agrees to pay the Agent for the pro rata account of the
Lenders a fee (the "UTILIZATION FEE"), payable quarterly in arrears on the last
day of each March, June, September and December of each year, commencing on the
last day of the calendar quarter in which the Effective Date shall have
occurred, and on the Commitment Termination Date, in the amount equal to 0.15%
per annum on each Loan outstanding, and for the period each such Loan was
outstanding, during the calendar quarter (or, in the case of such payment
payable on the Commitment Termination Date, the portion of the calendar quarter)
then ending, provided that such Utilization Fee shall only be payable for any
calendar quarter (or portion) for which the average daily aggregate outstanding
principal balance of the Loans during such calendar quarter (or portion) was
greater than 33% of the average daily Aggregate Commitment Amount during such
calendar quarter (or portion).

   4. REPRESENTATIONS AND WARRANTIES
      ------------------------------

           In order to induce the Agent to enter into this Agreement and to
induce the Lenders to enter into this Agreement and to make the Loans, the
Borrower hereby makes the following representations and warranties to the Agent
and the Lenders:

      4.1 Subsidiaries; Capital Stock
          ---------------------------

          As of the date of this Agreement, the Borrower has only the
Subsidiaries set forth on, and the authorized, issued and outstanding capital
stock of the Borrower and each such Subsidiary (or partnership or other
interests, as the case may be) is as set forth on, Schedule 4.1. Each Subsidiary
that is a Material Subsidiary as of the date of this Agreement is identified as
such on Schedule 4.1. As of the date of this Agreement, the shares of, or
partnership or other interests in, each Subsidiary owned beneficially and of
record by the Borrower or another Subsidiary are free and clear of all Liens
except as permitted by Section 8.2, and are duly


                                       23
<PAGE>   29

authorized, validly issued, fully paid and non-assessable. As of the date of
this Agreement, except as set forth on Schedule 4.1, (a) no Subsidiary has
issued any securities convertible into, or options or warrants for, any common
or preferred equity securities thereof and (b) there are no agreements, voting
trusts or understandings binding upon any Subsidiary with respect to the voting
securities of any Subsidiary or affecting in any manner the sale, pledge,
assignment or other disposition thereof, including any right of first refusal,
option, redemption, call or other right with respect thereto, whether similar or
dissimilar to any of the foregoing.

      4.2 Existence and Power
          -------------------

          Each of the Borrower and each Subsidiary is (a) duly organized,
validly existing and, other than with respect to such jurisdictions where such
concept is not applicable, in good standing under the laws of the jurisdiction
of its formation, except where the failure to be so organized, existing or in
good standing could not reasonably be expected to have a Material Adverse
effect, (b) has all requisite power and authority to own its Property and to
carry on its business as now conducted, except where the failure to have such
power or authority could not reasonably be expected to have a Material Adverse
effect, and (c) is in good standing (other than in the case such jurisdictions
where such concept is not applicable) and authorized to do business in each
jurisdiction in which the failure so to qualify could reasonably be expected to
have a Material Adverse effect.

      4.3 Authority
          ---------

          Each of the Borrower and each Material Subsidiary has full power and
authority to own its Property, conduct its business, and enter into, execute,
deliver and perform the terms of the Loan Documents to which it is a party, all
of which have been duly authorized by all proper and necessary corporate,
partnership or other action, as the case may be, and is in full compliance with
its certificate of incorporation and by-laws or partnership agreement and/or
other organic documents, as the case may be. No consent or approval of, notice
to, filing with, or other action by, shareholders of the Borrower, any
Governmental Authority or any other Person, which has not already been obtained,
is required to authorize in respect of the Borrower or any of the Material
Subsidiaries, or is required in connection with the execution, delivery and
performance by the Borrower and each Material Subsidiary of, the Loan Documents
to which it is a party, or is required as a condition to the enforceability
against the Borrower or such Material Subsidiary of the Loan Documents to which
it is a party.

      4.4 Binding Agreement
          -----------------

          The Loan Documents constitute the valid and legally binding
obligations of the Borrower and each Subsidiary to the extent the Borrower or
such Subsidiary, as the case may be, is a party thereto, enforceable in
accordance with their respective terms, except as such enforceability may be
limited by applicable bankruptcy, insolvency, reorganization, moratorium or
similar laws affecting the enforcement of creditors' rights generally and by
equitable principles relating to the availability of specific performance as a
remedy.


                                       24
<PAGE>   30


      4.5 Litigation
          ----------

          Except as set forth on Schedule 4.5, there are no actions, suits,
arbitration proceedings or claims (whether purportedly on behalf of the
Borrower, any Subsidiary or otherwise) pending or, to the knowledge of the
Borrower, threatened against the Borrower or any Subsidiary or maintained by the
Borrower or any Subsidiary, or to which the Property of the Borrower or such
Subsidiary may be subject, at law or in equity, before any Governmental
Authority, which could reasonably be expected to have a Material Adverse effect.
There are no proceedings pending or, to the knowledge of the Borrower,
threatened against the Borrower or any Subsidiary (a) which call into question
the validity or enforceability of, or otherwise seek to invalidate, any Loan
Document, or (b) which might, individually or in the aggregate, materially and
adversely affect any of the transactions contemplated by any Loan Document.

      4.6 No Conflicting Agreements
          -------------------------

          (a) Neither the Borrower nor any Subsidiary is in default under any
agreement to which it is a party or by which it or any of its Property is bound,
unless the effect of such default could not reasonably be expected to have a
Material Adverse effect.

          (b) No provision of any statute, rule, regulation, judgment,
directive, decree or order, or any existing material mortgage, indenture,
contract or agreement, in each case binding on the Borrower or any Subsidiary or
affecting the Property of the Borrower or any Subsidiary conflicts with, or
requires any consent which has not already been obtained under, or would in any
way prohibit the execution, delivery or performance by the Borrower or any
Subsidiary of the terms of, any Loan Document. The execution, delivery or
performance by the Borrower and each Subsidiary of the terms of each Loan
Document to which it is a party will not constitute a default under, or result
in the creation or imposition of, or obligation to create, any Lien upon the
Property of the Borrower or any Subsidiary pursuant to the terms of any such
mortgage, indenture, contract or agreement, which defaults or Liens,
individually or in the aggregate, would have or result in a Material Adverse
effect.

      4.7 Taxes
          -----

          The Borrower and each Subsidiary has filed or caused to be filed all
tax returns, and has paid, or has made adequate provision for the payment of,
all taxes shown to be due. and payable on said returns or in any assessments
made against them, the failure of which to file or pay could reasonably be
expected to have a Material Adverse effect, and no tax Liens have been filed
against the Borrower or any Subsidiary and no claims are being asserted with
respect to such taxes which are required by GAAP (as in effect on the Effective
Date) to be reflected in the Financial Statements and are not so reflected
therein. The charges, accruals and reserves on the books of the Borrower and
each Subsidiary with respect to all federal, state, local and other taxes are
considered by the management of the Borrower to be adequate, and the Borrower
knows of no unpaid assessment which is or might be due and payable against it or
any Subsidiary or any Property of the Borrower or any Subsidiary, except such
thereof as could not reasonably be expected to have a Material Adverse effect.



                                       25
<PAGE>   31


      4.8 Compliance with Applicable Laws; Filings
          ----------------------------------------

          Neither the Borrower nor any Subsidiary is in default with respect to
any judgment, order, writ, injunction, decree or decision of any Governmental
Authority which default could reasonably be expected to have a Material Adverse
effect. The Borrower and each Subsidiary is complying with all applicable
statutes, rules and regulations of all Governmental Authorities, a violation of
which could reasonably be expected to have a Material Adverse effect. The
Borrower and each Subsidiary has filed or caused to be filed with all
Governmental Authorities all reports, applications, documents, instruments and
information required to be filed pursuant to all applicable laws, rules,
regulations and requests which, if not so filed, could reasonably be expected to
have a Material Adverse effect.

      4.9 Governmental Regulations
          ------------------------

          Neither the Borrower nor any Subsidiary nor any corporation controlled
by, controlling, or under common control with, the Borrower or any Subsidiary,
is subject to regulation under the Public Utility Holding Company Act of 1935,
the Federal Power Act, or the Investment Company Act of 1940, in each case as
amended, or is subject to any statute or regulation which regulates the
incurrence of Indebtedness, including statutes or regulations relative to common
or contract carriers or to the sale of electricity, gas, steam, water,
telephone, telegraph or other public utility services.

      4.10 Property
           --------

           Each of the Borrower and each Subsidiary has good and marketable
title to, or a valid leasehold interest in, all of its real property, and is the
owner of, or has a valid lease of, all personal property, except where the
failure to have good and marketable title to, or a valid leasehold interest in,
such real property, or the failure to be the owner of, or have a valid lease of,
such personal property, as the case may be, could not reasonably be expected to
have a Material Adverse effect, subject to no Liens, except such Liens permitted
by Section 8.2. All leases of Property to each of the Borrower and each
Subsidiary are in full force and effect, the Borrower or such Subsidiary enjoys
quiet and undisturbed possession under all leases of real property and neither
the Borrower nor any Subsidiary is in default beyond any applicable grace period
of any provision thereof, except where the failure of such leases to be in full
force and effect or the failure to enjoy quiet and undisturbed possession under
such leases of real property, or where such default, as the case may be, could
not reasonably be expected to have a Material Adverse effect. The foregoing
representation is not intended to benefit any title insurer or other third party
in respect of Property owned by the Borrower or any Subsidiary by way of
subrogation or otherwise.

      4.11 Federal Reserve Regulations; Use of Loan Proceeds
           -------------------------------------------------

           Neither the Borrower nor any Subsidiary is engaged principally, or as
one of its important activities, in the business of extending credit for the
purpose of purchasing or carrying any Margin Stock. After giving effect to the
making of each Loan, Margin Stock will constitute


                                       26
<PAGE>   32

less than 25% of the assets (as determined by any reasonable method) of the
Borrower and the Subsidiaries. Anything in this Agreement to the contrary
notwithstanding, no Lender shall be obligated to extend credit to the Borrower
in violation of any limitation or prohibition provided by any applicable law,
regulation or statute, including Regulation U of the Board of Governors of the
Federal Reserve System.

      4.12 No Misrepresentation
           --------------------

           No representation or warranty contained in any Loan Document and no
certificate, Financial Statement, annual audited or quarterly unaudited
Consolidated financial statement furnished pursuant to Section 7.7(a) or 7.7(c),
or written notice furnished or to be furnished by the Borrower or any Subsidiary
pursuant to Section 7.7, contained or will contain, as of its date, a
misstatement of material fact, or omitted or will omit to state, as of its date,
a material fact required to be stated in order to make the statements therein
contained not misleading in the light of the circumstances under which made.

      4.13 Plans
           -----

           (a) Each Employee Benefit Plan and to the knowledge of Borrower, each
Multiemployer Plan has been and will be maintained and funded, in all material
respects, in accordance with its terms and with all provisions of ERISA
applicable thereto and no condition exists that would require the Borrower to
give notice under Section 7.7(g); (b) no Reportable Event, other than a
Reportable Event for which the reporting requirements have been waived by
regulations issued by the PBGC, has occurred and is continuing with respect to
any Employee Benefit Plan, (c) no liability to the PBGC has been incurred by the
Borrower or any Subsidiary or any ERISA Affiliate with respect to any Employee
Benefit Plan, other than for premiums due and payable, and (d) no contribution
failure sufficient to give rise to a lien under Section 412(n) of the Code, or
Section 302(f) of ERISA, has occurred and is continuing with respect to any
Employee Benefit Plan.

      4.14 Environmental Matters
           ---------------------

           Except as set forth on Schedule 4.14, neither the Borrower nor any
Subsidiary (a) has received written notice or otherwise learned of any claim,
demand, action, event, condition, report or investigation indicating or
concerning any potential or actual liability which individually or in the
aggregate could reasonably be expected to have a Material Adverse effect,
arising in connection with (i) any non-compliance with or violation of the
requirements of any applicable federal, state or local environmental health or
safety statute or regulation, or (ii) the release or threatened release of any
toxic or hazardous waste, substance or constituent, or other substance into the
environment, (b) to the best knowledge of the Borrower, has any threatened or
actual liability in connection with the release or threatened release of any
toxic or hazardous waste, substance or constituent, or other substance into the
environment which individually or in the aggregate could reasonably be expected
to have a Material Adverse effect, (c) has received notice of any federal or
state investigation evaluating whether any remedial action is needed to respond
to a release or threatened release of any toxic or hazardous waste, substance or
constituent or other substance into the environment for which the Borrower or
any Subsidiary is



                                       27
<PAGE>   33

or would be liable, which liability would reasonably be expected to have a
Material Adverse effect, or (d) has received notice that the Borrower or any
Subsidiary is or may be liable to any Person under the Comprehensive
Environmental Response, Compensation and Liability Act, as amended, 42 U.S.C.
Section 9601 ET SEQ., or any analogous state law, which liability would
reasonably be expected to have a Material Adverse effect. Except as set forth on
Schedule 4.14, the Borrower and each Subsidiary is in compliance with the
financial responsibility requirements of federal and state environmental laws to
the extent applicable, including those contained in 40 C.F.R., part 264, subpart
H, and part 265, subpart H, and any analogous state law, except in those cases
in which the failure so to comply would not reasonably be expected to have a
Material Adverse effect.

      4.15 Financial Statements
           --------------------

           The Borrower has heretofore delivered to the Lenders and the Agent
copies of its audited Consolidated Balance Sheet as of December 31, 1998, and
the related Consolidated Statement of Income and Retained Earnings, and
Consolidated Statement of Cash Flows, for the fiscal year then ended (together
with the related notes and schedules, the "Financial Statements"). The Financial
Statements fairly present the Consolidated financial condition and results of
the operations of the Borrower and the Subsidiaries as of the dates and for the
periods indicated therein and have been prepared in conformity with GAAP as then
in effect. Neither the Borrower nor any Subsidiary has any material obligation
or liability of any kind (whether fixed, accrued, contingent, unmatured or
otherwise) which, in accordance with GAAP as then in effect, should have been
disclosed in the Financial Statements and was not. Since December 31, 1998,
there has been no Material Adverse change and the Borrower and the Subsidiaries
have in all material respects conducted their businesses only in the ordinary
course.

      4.16 Franchises, Intellectual Property, Etc.
           ---------------------------------------

           The Borrower and each Subsidiary possesses or has the right to use
all franchises, Intellectual Property and licenses that are material and
necessary for the conduct of its business, and to the knowledge of the Borrower
and the Subsidiaries, such franchises, Intellectual Property or licenses do not
infringe upon the valid rights of others in a manner that could reasonably be
expected to have a Material Adverse effect. No event has occurred that permits
or, to the best knowledge of the Borrower, after notice or the lapse of time or
both, or any other condition, could reasonably be expected to permit, the
revocation or termination of any rights to such franchises, Intellectual
Property or licenses, which revocation or termination could reasonably be
expected to have a material Adverse effect.

      4.17 Labor Relations
           ---------------

           As of the Effective Date, to the best knowledge of the Borrower, no
petition (that remains pending) has been filed or proceedings (that remain
pending) instituted by any employee or group of employees with any labor
relations board seeking recognition of any bargaining representative with
respect to the Borrower or such Subsidiary. Except as set forth on Schedule
4.17, there are no material controversies pending between the Borrower or any
Subsidiary and


                                       28
<PAGE>   34

any of their respective employees, which could reasonably be expected to have a
Material Adverse effect.

      4.18 Year 2000
           ---------

           The Borrower has assessed the Year 2000 Issues and has a program that
it reasonably believes will substantially remediate the Year 2000 Issues on a
timely basis (the "Year 2000 Program"). Based on such assessment and on the Year
2000 Program the Borrower does not reasonably anticipate that Year 2000 Issues
will have a Material Adverse effect.


   5. CONDITIONS OF MAKING LOANS ON THE FIRST BORROWING DATE
      ------------------------------------------------------

      In addition to the requirements set forth in Section 6, the obligation of
each Lender to make one or more Loans on the first Borrowing Date is subject to
the fulfillment of the following conditions when indicated or, if not so
indicated, on or prior to the first Borrowing Date:

      5.1 Evidence of Corporate and Other Action
          --------------------------------------

          On or prior to the Effective Date, the Agent shall have received a
certificate, dated the Effective Date, of the Secretary or Assistant Secretary
or other analogous counterpart of each Loan Party (i) attaching a true and
complete copy of the resolutions of its Board of Directors or other analogous
managing body and of all documents evidencing all necessary corporate,
partnership or similar action (in form and substance reasonably satisfactory to
the Agent) taken by it to authorize the Loan Documents to which it is a party
and the transactions contemplated thereby, (ii) attaching a true and complete
copy of its certificate of incorporation and by-laws or other organizational
documents, (iii) setting forth the incumbency of the corporate officer(s) or
other analogous counterparts thereof who may sign such Loan Documents, including
therein a signature specimen of such corporate officer or counterpart, as the
case may be, and (iv) attaching a certificate of good standing of the Secretary
of State of the State of its formation and, without duplication, each of the
following jurisdictions: California, Delaware, Kentucky, New York and Ohio.

      5.2 Notes
          -----

          On or prior to the Effective Date, the Borrower shall have delivered
to the Agent (for delivery to each Lender) each of the Notes, as executed by the
Borrower.

      5.3 Subsidiary Guaranty
          -------------------

          On or prior to the Effective Date, the Borrower shall have delivered
or caused to be delivered to the Agent a guaranty, dated the Effective Date and
in the form of Exhibit D, executed by each Domestic Subsidiary indicated as a
Material Subsidiary on Schedule 4.1, including, without limitation, Gibson
International (as the same may be amended, supplemented or otherwise modified
from time to time, the "Subsidiary Guaranty"), subject to Section 7.16.


                                       29
<PAGE>   35


      5.4 Existing Bank Indebtedness
          --------------------------

          The Existing Bank Indebtedness shall have been completely discharged,
all Liens, if any, securing the same shall have been terminated, all of the
obligations of the financial institutions party to the Existing Credit Agreement
to extend credit thereunder shall have been terminated, and the Agent shall have
received satisfactory evidence of all of the foregoing.

      5.5 Approvals
          ---------

          All approvals and consents of all Governmental Authorities, and all
approvals and all consents of all other Persons, in each case which are required
to be obtained in connection with the consummation of the transactions
contemplated by the Loan Documents have been obtained, all required notices have
been given, and all required waiting periods have expired, and the Agent shall
have received a certificate, dated the Effective Date, in all respects
satisfactory to the Agent, to the foregoing effect.

      5.6 Litigation
          ----------

          There is no injunction, writ, preliminary restraining order or other
order of any nature issued by any Governmental Authority in any respect
affecting any Loan Document or any transaction contemplated by the Loan
Documents, and no action or proceeding by or before any Governmental Authority
shall have been commenced and be pending seeking to prevent or delay any of the
foregoing or challenging any term or provision thereof or seeking any damages in
connection therewith, and the Agent shall have received a certificate, dated the
Effective Date, in all respects reasonably satisfactory to the Agent, of an
executive officer of the Borrower to the foregoing effect.

      5.7 Insurance
          ---------

          On or prior to the Effective Date, the Agent shall have received a
certificate of the CFO, in all respects satisfactory to the Agent, certifying
that the Borrower is in compliance with Section 7.3.

      5.8 Approval of Special Counsel
          ---------------------------

          All legal matters incident to the making of each Loan on the first
Borrowing Date shall be reasonably satisfactory to Special Counsel.

      5.9 Opinion of Counsel
          ------------------

          On or prior to the Effective Date, the Agent shall have received an
opinion of Taft, Stettinius & Hollister LLP, counsel to the Borrower and the
Subsidiaries, dated the Effective Date and in the form of Exhibit E.


      5.10 Payment of Fees
           ---------------


                                       30
<PAGE>   36


           On or prior to the Effective Date, the Borrower shall have paid to
the Agent and the Lenders all Fees and all expenses (including the fees and
disbursements of Special Counsel) which it shall have agreed to pay, to the
extent such Fees and expenses shall have become payable on or prior to the
Effective Date.

      5.11 Year 2000 Program
           -----------------

           On or prior to the Effective Date, the Agent and the Lenders shall
have received information satisfactory to the Agent and the Required Lenders
regarding the Borrower's Year 2000 Program.

      5.12 Other Documents
           ---------------

           The Agent shall have received such other documents (including
financial statements), each in form and substance satisfactory to the Agent, as
the Agent shall reasonably require in connection with the making of the first
Loans.


   6. CONDITIONS OF MAKING LOANS ON EACH BORROWING DATE
      -------------------------------------------------

           The obligation of each Lender to make each Loan is subject to the
fulfillment of the following conditions precedent:

      6.1 Compliance
          ----------

          On each Borrowing Date, and after giving effect to the Loans to be
made on such Borrowing Date, (a) there shall exist no Default or Event of
Default, and (b) the representations and warranties contained in this Agreement
shall be true and correct in all material respects with the same effect as
though such representations and warranties had been made on such Borrowing Date.

      6.2 Closings
          --------

          All documents required by the provisions of this Agreement to have
been executed or delivered by each Loan Party to the Agent or any Lender on or
before the applicable Borrowing Date shall have been so executed or delivered on
or before such Borrowing Date.

      6.3 Borrowing Request
          -----------------

          The receipt by the Agent of a Borrowing Request executed by the
Borrower.

                                       31
<PAGE>   37



   7. AFFIRMATIVE AND FINANCIAL COVENANTS
      -----------------------------------

      The Borrower covenants and agrees that on and after the Effective Date
and until the later to occur of (a) the Commitment Termination Date, and (b) the
payment in full of the Notes and the performance by the Borrower of all of its
other obligations under the Loan Documents, the Borrower will:

      7.1 Legal Existence
          ---------------

          Maintain, and cause each Material Subsidiary to maintain, its
corporate, partnership or other legal existence, as the case may be, in good
standing in the jurisdiction of its incorporation or formation and in each other
jurisdiction in which the failure so to do could reasonably be expected to have
a Material Adverse effect; PROVIDED that this Section 7.1 shall not prohibit a
Gibson International Disposition.

      7.2 Taxes
          -----

          Pay and discharge when due, and cause each Subsidiary so to do, all
taxes, assessments, governmental charges, license fees and levies upon or with
respect to the Borrower and such Subsidiary, and upon the income, profits and
Property thereof unless, and only to the extent, that failure to pay and
discharge when due such taxes, assessments, governmental charges, license fees
and levies could not reasonably be expected to have a Material Adverse effect.

      7.3 Insurance
          ---------

          Maintain, and cause each Material Subsidiary to maintain, insurance
with financially sound insurance carriers against at least such risks, and in at
least such amounts, as are usually insured against by similar businesses,
including, as appropriate, business interruption, public liability (bodily
injury and property damage), fidelity, workers' compensation and property
insurance.

      7.4 Performance of Obligations
          --------------------------

          Pay and discharge promptly when due, and cause each Subsidiary so to
do, all lawful Indebtedness, obligations and claims for labor, materials and
supplies or otherwise which, if unpaid, could reasonably be expected to (a) have
a Material Adverse effect, or (b) become a Lien on the Property of the Borrower
or any Subsidiary, except those Liens permitted under Section 8.2, provided that
neither the Borrower nor such Subsidiary shall be required to pay or discharge
or cause to be paid or discharged any such Indebtedness, obligation or claim so
long as (i) the validity thereof shall be contested in good faith and by
appropriate proceedings diligently conducted by the Borrower or such Subsidiary,
and (ii) such reserve or other appropriate provision as shall be required by
GAAP shall have been made therefor.

      7.5 Condition of Property
          ---------------------


                                       32
<PAGE>   38


          Except for ordinary wear and tear, at all times maintain, protect and
keep in good repair, working order and condition, all Property used in the
operation of its business, and cause each Subsidiary so to do, except to the
extent that the failure so to do would not, individually or in the aggregate,
have a Material Adverse effect.

      7.6 Observance of Legal Requirements
          --------------------------------

          Observe and comply in all material respects, and cause each Subsidiary
so to do, with all laws, ordinances, orders, judgments, rules, regulations,
certifications, franchises, permits, licenses, directions and requirements of
all Governmental Authorities, including, without limitation, ERISA and
environmental laws, which now or at any time hereafter may be applicable to it
or to such Subsidiary, a violation of which could reasonably be expected to have
a Material Adverse effect.

      7.7 Financial Statements and Other Information
          ------------------------------------------

          Maintain, and cause each Subsidiary to maintain, a standard system of
accounting in accordance with GAAP, and furnish to each Lender:

          (a) As soon as available and, in any event, within 90 days after the
close of each fiscal year, a copy of (i) the Borrower's Consolidated Balance
Sheet as of the end of such fiscal year, and (ii) the related Consolidated
Statements of Income and Retained Earnings, and Consolidated Statement of Cash
Flows, as of and through the end of such fiscal year, setting forth in each case
in comparative form the corresponding figures in respect of the previous fiscal
year, all in reasonable detail and, in the case of such Consolidated financial
statements, accompanied by an unqualified report of the Accountants, which
report shall state that (A) the Accountants audited such Consolidated financial
statements, (B) such audit was made in accordance with generally accepted
auditing standards in effect at the time and provides a reasonable basis for
their opinion, and (C) said Consolidated financial statements have been prepared
in accordance with GAAP;

          (b) [intentionally omitted]

          (c) As soon as available, and in any event within 45 days after the
end of each of the first three fiscal quarters of each fiscal year, a copy of
(i) the Balance Sheet, as of the end of such quarter, of the Borrower and the
Subsidiaries on a Consolidated basis, and (ii) the related Statements of Income
and Retained Earnings, and Statements of Cash Flows, of the Borrower and the
Subsidiaries on a Consolidated basis for (x) such quarter, and (y) the period
from the beginning of the then current fiscal year to the end of such quarter,
in each case in comparative form with the prior fiscal year, all in reasonable
detail, together with a Compliance Certificate of the CFO, which certificate
shall state that (1) all such financial statements are true, complete and
correct in all material respects and, have been prepared in accordance with GAAP
(without footnotes and subject to year-end adjustments), and (2) there exists no
violation of any of the terms or provisions of the Loan Documents and that no
condition or event has occurred which would constitute a Default or an Event of
Default, or if so, specifying in such certificate all such violations,
conditions and events and the nature and status thereof;


                                       33
<PAGE>   39


          (d) Prompt written notice upon the Borrower's or any Subsidiary's
obtaining knowledge that: (i) any Indebtedness (other than Indebtedness under
the Loan Documents) of the Borrower or any Subsidiary in an aggregate amount in
excess of $2,000,000 shall have been declared or become due and payable prior to
its stated maturity, or called and not paid when due, or (ii) the holders of any
notes (other than the Notes), or other evidence of Indebtedness, certificates or
securities evidencing any such Indebtedness, or any obligees with respect to any
other Indebtedness of the Borrower or any Subsidiary, have the right to declare
Indebtedness in an aggregate amount in excess of $2,000,000 due and payable
prior to its stated maturity;

          (e) Prompt written notice of: (i) any citation, summons, subpoena,
order to show cause or other order naming the Borrower or any Subsidiary a party
to any proceeding before any Governmental Authority which could reasonably be
expected to have a Material Adverse effect, and include with such notice a copy
of such citation, summons, subpoena, order to show cause or other order, (ii)
any lapse or other termination of any license, permit, franchise or other
authorization issued to the Borrower or any Subsidiary by any Governmental
Authority, (iii) any refusal by any Governmental Authority to renew or extend
any license, permit, franchise or other authorization, and (iv) any dispute
between the Borrower or any Subsidiary and any Governmental Authority, which
lapse, termination, refusal or dispute, referred to in clause (ii), (iii) or
(iv) of this Section 7.7(g), could reasonably be expected to have a Material
Adverse effect;

          (f) Promptly upon becoming available, copies of all regular, periodic
or special reports, schedules, proxy statements, registration statements, 10-Ks,
10-Qs and 8-Ks which the Borrower or any Subsidiary may now or hereafter be
required to file with or deliver to any securities exchange or the Securities
and Exchange Commission, or any other Governmental Authority succeeding to the
functions thereof, and copies of all material news releases sent to financial
analysts;

          (g) Promptly upon becoming aware of the occurrence of any (i)
Reportable Event with respect to an Employee Benefit Plan, other than a
Reportable Event for which the reporting requirements have been waived by
regulations issued by the PBGC, (ii) contribution failure sufficient to give
rise to a lien under Section 412(n) of the Code, or Section 302(f) of ERISA,
with respect to any Employee Benefit Plan, (iii) "prohibited transaction" (as
such term is defined in Section 4975 of the Code with respect to an Employee
Benefit Plan, (iv) notice of intent to terminate any Employee Benefit Plan under
Section 4041(c) of ERISA, (v) with respect to an Employee Benefit Plan, the
institution by the PBGC of proceedings under Section 4042 of ERISA, or (vi)
complete or partial withdrawal from a Multiemployer Plan by the Borrower, any
Subsidiary or any ERISA Affiliate that results in liability under Section 4201
or 4204 of ERISA (including any obligation to satisfy secondary liability as a
result of a purchaser default) or the receipt by the Borrower, any Subsidiary or
any ERISA Affiliate of notice from a Multiemployer Plan that it is in insolvency
or reorganization or that it intends to terminate or has terminated in
connection with any Employee Benefit Plan (or in the case of (vi), any
Multiemployer Plan) or any trust created thereunder, a written notice specifying
the nature thereof, what action the Borrower is taking or proposes to take with
respect thereto, and when known, any action taken by the Internal Revenue
Service, the PBGC or the Department of Labor with respect thereto;


                                       34
<PAGE>   40


          (h) Upon becoming aware thereof, prompt written notice of the
occurrence of (i) each Default, (ii) each Event of Default, and (iii) each
Material Adverse change (including, without limitation, developments with
respect to Year 2000 Issues); and

          (i) Promptly upon request therefor, such other information and reports
regarding the business, condition (financial or otherwise) or Property of the
Borrower and the Subsidiaries, as the Agent or any Lender at any time or from
time to time may reasonably request.

      7.8 Inspection
          ----------

          At all reasonable times, upon reasonable prior notice, permit
representatives of the Agent or any Lender to visit the offices of the Borrower
or any Subsidiary, to examine the books and records thereof and Accountants'
reports relating thereto, and to make copies or extracts therefrom, to discuss
the affairs of the Borrower or any Subsidiary with the respective officers
thereof, and to examine and inspect the Property of the Borrower or any
Subsidiary and to meet and discuss the affairs of the Borrower and each
Subsidiary with the Accountants.

      7.9 Authorizations
          --------------

          Maintain and cause each Subsidiary to maintain, in full force and
effect, all copyrights, patents, trademarks, trade names, service marks,
franchises, licenses, permits, applications, reports, and other authorizations
and rights, as are necessary for the conduct from time to time of their
businesses, except to the extent the failure so to maintain such items,
individually or in the aggregate, could not reasonably be expected to have a
Material Adverse effect.

      7.10 Subsidiaries
           ------------

          Except as set forth on Schedule 4.1, at all times maintain (directly
or indirectly), beneficially and of record, 100% of the voting control of, and
100% of the equity in, each of its Material Subsidiaries.

      7.11 Leverage
           --------

           Maintain Leverage of not greater than 45%.

      7.12 Consolidated Net Worth
           ----------------------

           Maintain Consolidated Net Worth of not less than the sum of (a)
$230,000,000 PLUS (b) 50% of the positive Consolidated net income of the
Borrower and the Subsidiaries for each completed fiscal quarter ending on or
after March 31, 1999.

      7.13 Interest Coverage
           -----------------


                                       35
<PAGE>   41


           At each fiscal quarter end, have Interest Coverage of not less than
250%.

      7.14 Additional Subsidiaries
           -----------------------

           (a) Within 45 days after the end of each fiscal quarter, cause each
Person (other than an existing Guarantor) which shall be both a Domestic
Subsidiary and a Material Subsidiary as of such fiscal quarter end, to become a
party to the Subsidiary Guaranty in accordance with the terms thereof.

           (b) Cause each Subsidiary which shall have become a party to the
Subsidiary Guaranty at any time after the Effective Date to deliver to the
Agent, simultaneously with the execution and delivery of the same, (i) a
certificate, dated the date such Subsidiary shall have become a party to the
Subsidiary Guaranty, executed by such Subsidiary and substantially in the form
of, and with substantially the same attachments as, the certificate which would
have been required under Section 5.1 if such Subsidiary had become a party to
the Subsidiary Guaranty on the Effective Date, and (ii) if requested by the
Agent, an opinion of counsel to such Subsidiary covering the same matters with
respect to such Subsidiary covered by the opinions delivered pursuant to Section
5.9, and otherwise in form and substance reasonably satisfactory to the Agent.

      7.15 Year 2000
           ---------

           Take, and cause each Subsidiary to take, all reasonable actions to
implement the Year 2000 Program and prevent Year 2000 Issues from having a
Material Adverse effect. At the request of the Agent or any Lender, the Borrower
will provide a description of the Year 2000 Program, together with any updates
or progress reports with respect thereto.

      7.16 Gibson International
           --------------------

           Within 30 days after Gibson International shall have become a Foreign
Subsidiary, if ever, deliver to the Agent a pledge agreement, in form and
substance reasonably satisfactory to the Agent and the Required Lenders (as the
same may be amended, supplemented or otherwise modified from time to time, the
"Pledge Agreement"), pursuant to which the Borrower shall pledge to the Agent,
for the benefit of the Lenders and the Agent, 65% of the Stock and other equity
interests of the Borrower in Gibson International, together with all rights,
title and interests of the Borrower relating thereto, all as more fully set
forth in the Pledge Agreement, to secure the Borrower Obligations (as defined in
the Subsidiary Guaranty), and simultaneously with the execution and delivery of
the Pledge Agreement, deliver to the Agent (i) all certificates evidencing the
Stock and other equity interests covered by the Pledge Agreement, (ii)
assignments separate from certificate, in form and substance reasonably
satisfactory to the Agent, duly executed in blank for all such certificates, and
(iii) if requested by the Agent, an opinion of counsel to the Borrower covering
the same matters with respect to the Pledge Agreement covered by the opinion
delivered pursuant to Section 5.9, and otherwise in form and substance
reasonably satisfactory to the Agent. The Borrower shall, within 30 days after
request therefor by the Agent from time to time, execute and deliver all further
instruments and documents and take all further action that may be necessary or
desirable, or that the Agent may



                                       36
<PAGE>   42

request, in order to give effect to, and to aid in the exercise and enforcement
of the rights and remedies of the Agent and the Lenders under, the Pledge
Agreement and the other Loan Documents. Upon the execution and delivery by the
Borrower of the Pledge Agreement and the other items required under this Section
7.16, provided that no Default or Event of Default then exists, Gibson
International shall be released from its obligations under the Subsidiary
Guaranty, subject to reinstatement as a Guarantor in accordance with the
requirements of Section 7.14 if Gibson International subsequently meets the
conditions therefor. Upon any such release, the Agent will, at the Borrower's
expense, execute and deliver to the Borrower such documents as the Borrower
shall reasonably request to evidence such release.

   8. NEGATIVE COVENANTS
      ------------------

      The Borrower covenants and agrees that on and after the Effective Date and
until the later to occur of (a) the Commitment Termination Date, and (b) the
payment in full of the Notes and the performance by the Borrower of all of its
other obligations under the Loan Documents, the Borrower shall not:

      8.1 Indebtedness
          ------------

          Create, incur, assume or suffer to exist any Indebtedness, or permit
any Subsidiary so to do, except any one or more of the following types of
Indebtedness: (a) Indebtedness under the Loan Documents, (b) the Existing Bank
Indebtedness, provided that such Indebtedness shall be repaid in full prior to
or simultaneously with the making of the initial Loans on the first Borrowing
Date, (c) Indebtedness set forth on Schedule 8.1, (d) Domestic Intercompany Debt
(excluding Gibson International Intercompany Debt), (e) Indebtedness of the
Borrower and its Subsidiaries not in excess of $35,000,000 in the aggregate at
any one time outstanding under reimbursement agreements in respect of trade or
commercial letters of credit, (f) Contingent Obligations of the Borrower and its
Domestic Subsidiaries and other Indebtedness of the Borrower and its Domestic
Subsidiaries not in excess of $10,000,000 in the aggregate for all such
Contingent Obligations and other Indebtedness at any one time outstanding
(excluding Indebtedness permitted under clauses (d) and (i)), (g) Contingent
Obligations of the Borrower's Foreign Subsidiaries and other Indebtedness of the
Borrower's Foreign Subsidiaries not in excess of $10,000,000 (or the Dollar
equivalent at the Agent's spot exchange rate on the date of determination) in
the aggregate for all such Contingent Obligations and other Indebtedness at any
one time outstanding (excluding Indebtedness permitted under clauses (h) and
(i)), (h) Non-Guarantor Intercompany Debt (excluding Gibson International
Intercompany Debt) in an aggregate principal amount outstanding at any one time
not in excess of $15,000,000 (or the Dollar equivalent), and (i) Gibson
International Intercompany Debt in an aggregate principal amount outstanding at
any one time not in excess of $25,000,000 (or the Dollar equivalent).

      8.2 Liens
          -----

          Create, incur, assume or suffer to exist any Lien against or on any
Property now owned or hereafter acquired by the Borrower or any Subsidiary, or
permit any Subsidiary so to do, except any one or more of the following types of
Liens: (a) Liens in connection with workers' compensation, unemployment
insurance or other social security obligations (which phrase shall


                                       37
<PAGE>   43

not be construed to refer to ERISA or the minimum funding obligations under
Section 412 of the Code), (b) Liens to secure the performance of bids, tenders,
letters of credit, contracts (other than contracts for the payment of
Indebtedness), leases, statutory obligations, surety, customs, appeal,
performance and payment bonds and other obligations of like nature, in each such
case arising in the ordinary course of business, (c) mechanics', workmen's,
carriers', warehousemen's, materialmen's, landlords', or other like Liens
arising in the ordinary course of business with respect to obligations which are
not due or which are being contested in good faith and by appropriate
proceedings diligently conducted, (d) Liens for taxes, assessments, fees or
governmental charges or levies which are not delinquent or are being contested
in good faith and by appropriate proceedings diligently conducted, and in
respect of which adequate reserves shall have been established in accordance
with GAAP on the books of the Borrower or such Subsidiary, (e) Liens of
attachments, judgments or awards against the Borrower or any Subsidiary with
respect to which an appeal or proceeding for review shall be pending or a stay
of execution shall have been obtained, or which are otherwise being contested in
good faith and by appropriate proceedings diligently conducted, and in respect
of which adequate reserves shall have been established in accordance with GAAP
on the books of the Borrower or such Subsidiary, (f) easements, rights of way,
restrictions, leases of Property to others, easements for installations of
public utilities, title imperfections and restrictions, zoning ordinances and
other similar encumbrances affecting Property which in the aggregate do not
have, or would not be reasonably expected to result in, a Material Adverse
effect, (g) Liens on Property of the Borrower or any Subsidiary existing on the
Effective Date and set forth on Schedule 8.2, (h) statutory Liens in favor of
lessors arising in connection with Property leased to the Borrower or any
Subsidiary, provided that the obligations secured thereby are not in default,
(i) Liens on Margin Stock to the extent that a prohibition on such Liens
pursuant to this Section 8.2 would violate Regulation U of the Board of
Governors of the Federal Reserve System, as amended, and (j) any lien created to
secure payment of a portion of the purchase price of any tangible fixed asset
acquired by the Borrower or any of the Subsidiaries may be created or suffered
to exist upon such fixed asset if the outstanding principal amount of the
Indebtedness secured by such Lien does not at any time exceed the purchase price
paid by the Borrower or any Subsidiary for such fixed asset and the requirements
of Section 8.1 are at all times satisfied, provided that such Lien does not
encumber any other asset at any time owned by the Borrower or any Subsidiary,
and provided, further, that not more than one such Lien shall encumber such
fixed asset at any one time.

      8.3 Dispositions
          ------------

          Make any Disposition or permit any Subsidiary to do so, except any one
or more of the following: (a) Dispositions of any Investments permitted under
Sections 8.5(a) through and including 8.5(i) and Sections 8.5(o) and 8.5(p), (b)
Dispositions of Margin Stock to the extent that a prohibition on such
Dispositions pursuant to this Section 8.3 would violate Regulation U of the
Board of Governors of the Federal Reserve System, as amended, (c) Domestic
Intercompany Dispositions, (d) Dispositions by the Borrower of the capital stock
of any Subsidiary which is not a Material Subsidiary, and (e) a Gibson
International Disposition.

      8.4 Mergers and Acquisitions
          ------------------------


                                       38
<PAGE>   44


          Consolidate or merge into or with any Person, or make any Acquisition,
or enter into any binding agreement to do any of the foregoing which is not
contingent on obtaining the consent of the Required Lenders, or permit any
Subsidiary so to do, except any one or more of the following: (a) any
wholly-owned Subsidiary may merge into or be acquired by the Borrower or any
other wholly-owned Subsidiary, provided that in the case of the Borrower being a
party to such merger or Acquisition, the Borrower is the survivor thereof, and
provided further that in each case referred to in this clause (a), immediately
before and after giving effect thereto, no Default or Event of Default shall or
would exist, (b) Acquisitions by the Borrower or any Subsidiary of Investments
permitted by Section 8.5, (c) Capital Expenditures permitted by Section 8.11,
and (d) other Acquisitions the aggregate cost of which during any fiscal year
does not exceed $5,000,000. Nothing in this Section 8.4 shall prohibit a Gibson
International Disposition.

      8.5 Investments
          -----------

          Any time hold, purchase, invest in or otherwise acquire any derivative
product or any interest therein or any debt security or Stock of, or any other
equity interest in, any Person, or make any loan or advance (other than cash
advances to retail customers in the ordinary course of business) to, or enter
into any arrangement for the purpose of providing funds or credit to, or make
any other investment, whether by way of capital contribution or otherwise, in
any Person (all of which are sometimes referred to herein as "Investments"), or
permit any Subsidiary so to do, except any one or more of the following
Investments: (a) Investments by the Borrower or any Subsidiary in short-term
direct obligations of the United States of America (and not the agencies or
instrumentalities thereof), (b) Investments by the Borrower or any Subsidiary in
short-term debt securities of any issuer, provided that the principal thereof
and interest thereon is unconditionally guaranteed by the United States of
America (and not the agencies or instrumentalities thereof), (c) Investments by
the Borrower or any Subsidiary in short-term certificates of deposit, in
Dollars, of any Lender or any other depository institution chartered under the
laws of the United States of America or any State thereof the deposits of which
are insured by the Federal Deposit Insurance Corporation and which has capital
and undivided surplus of not less than $500,000,000, (d) Investments by the
Borrower or any Subsidiary in commercial paper having the highest commercial
paper rating by S&P or Moody's, (e) Investments in over-collateralized
repurchase agreements with primary dealers reporting daily to the Federal
Reserve Bank of New York with a net worth of not less than $100,000,000, (f)
Investments in United States money market obligations and foreign bank money
market obligations, provided that if the applicable institution is a foreign
bank, such institution, together with any Affiliates of such institution, has a
net worth of at least $200,000,000, and if the applicable institution is a
United States bank, such institution is a depository institution chartered under
the laws of the United States of America or any State thereof, has a net worth,
together with any Affiliates of such institution, of at least $200,000,000, has
a BankWatch rating of at least B/C and has commercial paper, if issued, rated at
least A-2 by S&P or P-2 by Moody's, (g) bank and corporate bonds with maturities
of not more than 5 years, provided that the issuers thereof have a rating of at
least A by S&P or A-2 by Moody's, (h) Investments in short-term municipal
securities rated at least MIG-1 by Moody's or backed by a letter of credit
issued by any Lender or any other depository institution chartered under the
laws of the United States of America or any State thereof the deposits of which
are insured by the Federal Deposit Insurance



                                       39
<PAGE>   45

Corporation and which has capital and undivided surplus of not less than
$500,000,000, (i) Investments in intermediate to long-term municipal securities
rated at least A by S&P or A-2 by Moody's, provided in any case that the
maturities of such municipal securities are less than 5 years, (j) Investments
by the Borrower or any Domestic Subsidiary in Domestic Intercompany Debt
permitted under Section 8.l, Investments by the Borrower in Gibson International
Intercompany Debt permitted under Section 8.1, and Investments by the Borrower
or any Subsidiary in Non-Guarantor Intercompany Debt permitted under Section
8.1, (k) Acquisitions permitted by Section 8.4 (excluding clause (b) of Section
8.4), (l) Investments in non-speculative foreign exchange and interest rate
protection arrangements in the ordinary course of business, (m) Investments in
Foreign Subsidiaries in amounts equal to dividends and other distributions
received by the Borrower from Foreign Subsidiaries, provided that any such
Investment shall be made in the same Foreign Subsidiary from which the Borrower
received such dividend or other distribution, and such Investment shall be made
within 10 Domestic Business Days of the Borrower's receipt of such dividend or
other distribution, (n) Investments in one or more Domestic Subsidiaries which
are Guarantors, (o) Investments by Foreign Subsidiaries or foreign branches of
Domestic Subsidiaries of operating cash balances, in the ordinary course of
business and cash management, in short-term money market investments or accounts
denominated in foreign currencies of the nation under the laws of which such
Foreign Subsidiary is organized or such foreign branch is located, as the case
may be, (p) Investments by Foreign Subsidiaries or foreign branches of Domestic
Subsidiaries in (1) short-term direct obligations of the nation under the laws
of which such Foreign Subsidiary is organized, (2) short-term debt securities
issued or guaranteed as to payments of principal and interest by the nation
under the laws of which such Foreign Subsidiary is organized, and (3) short-term
money market investments or short-term time deposits, in either case denominated
in foreign currencies of the nation under the laws of which such Foreign
Subsidiary is organized or such foreign branch is located, as the case may be,
provided, however, that (X) the aggregate fair market value of all such
Investments made pursuant to this Section 8.5(p) shall not exceed $3,000,000 at
any one time, (Y) the aggregate fair market value of all such Investments made
pursuant to this Section 8.5(p) in British Pounds shall not exceed $3,000,000 at
any one time, and (Z) the aggregate fair market value of all such Investments
made pursuant to this Section 8.5(p) in all other OEDC currencies, in the
aggregate, shall not exceed $1,000,000 at any one time, and (q) other
Investments, including, without limitation, investments in "rabbi" trusts, the
aggregate cost of which does not exceed $20,000,000.

      8.6 Restricted Payments
          -------------------

          Make any Restricted Payment or permit any Subsidiary so to do, except
any one or more of the following Restricted Payments: (a) any wholly-owned
Subsidiary may pay dividends and make other distributions, and (b) provided that
immediately before and after giving effect thereto no Default or Event of
Default shall or would exist, the Borrower may pay dividends and make
distributions on and redemptions of any class of Stock or other type or class of
equity interest or equity investment not in excess of $10,000,000 in the
aggregate during any fiscal year.

      8.7 Limitation on Upstream Dividends by Subsidiaries
          ------------------------------------------------

                                       40
<PAGE>   46


          Permit, cause or suffer to exist, any Subsidiary to enter into or
agree, or otherwise be or become subject, to any agreement, contract or other
arrangement (other than this Agreement or any applicable statute, rule or
regulation) with any Person pursuant to the terms of which (a) such Subsidiary
is or would be prohibited from declaring or paying any cash dividends on any
class of its stock owned directly or indirectly by the Borrower or any other
Subsidiary or from making any other distribution on account of any class of any
such stock (herein referred to as "UPSTREAM DIVIDENDS"), or (b) the declaration
or payment of Upstream Dividends by a Subsidiary or another Subsidiary, on an
annual or cumulative basis, is or would be otherwise limited or restricted.

      8.8 Line of Business
          ----------------

          Engage in any business, or permit any Subsidiary so to do, that is
materially different from the business conducted by the Borrower and the
Subsidiaries on the Effective Date.

      8.9 Amendment of Certain Documents and Agreements
          ---------------------------------------------

          Amend, supplement or otherwise modify its certificate of incorporation
or by-laws, or cause, permit or otherwise allow any Subsidiary to amend,
supplement or otherwise modify its certificate of incorporation or by-laws or,
if such Subsidiary is not a corporation, any analogous counterpart thereof,
unless, in any such case, such amendment, supplement or modification would not
materially and adversely affect the interests of the Agent or any Lender under
the Loan Documents.

      8.10 Transactions with Affiliates
           ----------------------------

           Become, or permit any Subsidiary to become, a party to any
transaction with any Affiliate of the Borrower on a basis less favorable to the
Borrower and the Subsidiaries than if such transaction were not with an
Affiliate; provided that this Section 8.10 shall not prohibit any Indebtedness
permitted under clause (d), (h) or (i) of Section 8.1.

      8.11 Capital Expenditures
           --------------------

           Make any Capital Expenditure, or permit any Subsidiary so to do,
except (a) Acquisitions permitted under Section 8.4 or 8.5, and (b) any Capital
Expenditure in any fiscal year which, when added to all of the other Capital
Expenditures of the Borrower and the Subsidiaries on a Consolidated basis during
such fiscal year does not exceed $50,000,000.

      8.12 Long Term Leases
           ----------------

           Become liable, renew or extend as lessee under, or incur any
Contingent Obligation in respect of, any Long Term Lease, or permit any
Subsidiary so to do, if immediately after giving effect thereto and to any
concurrent transactions, the aggregate annual Rentals payable during any current
or future period of twelve consecutive months under all Long Term Leases would
exceed $17,500,000.


                                       41
<PAGE>   47


   9. DEFAULT
      -------

      9.1 Events of Default
          -----------------

          The following shall each constitute an "EVENT OF DEFAULT" hereunder;

          (a) The failure of the Borrower to make any payment of principal on
any Note when due and payable; or

          (b) The failure of the Borrower to make any payment of interest on any
Loan or any Fee on any date when due and payable and such default shall continue
unremedied for a period of three Domestic Business Days after the same shall
have become due; or

          (c) The failure of the Borrower to observe or perform any covenant or
agreement contained in Section 2.6, 7.1, 7.10, 7.11, 7.12, 7.13, or 7.14, or in
Section 8; or

          (d) The failure of the Borrower to observe or perform any other
covenant or agreement contained in this Agreement, and such failure shall have
continued unremedied for a period of 30 days after the Borrower shall have
become aware of such failure; or

          (e) (i) Any representation or warranty of any Loan Party (or of any of
its officers on its behalf) made in any Loan Document shall in any such case
prove to have been incorrect or misleading (whether because of misstatement or
omission) in any material respect when made, or (ii) any representation or
warranty of any Loan Party (or of any of its officers on its behalf) made in any
certificate, report, opinion (other than an opinion of counsel) or other
document delivered on or after the date hereof pursuant to any Loan Document,
shall in any such case prove to have been incorrect or misleading (whether
because of misstatement or omission) in any material respect when made; or

          (f) (i) Liabilities and/or other obligations in an aggregate amount in
excess of $2,000,000 of the Borrower or any Material Subsidiary (other than the
obligations hereunder and under the Notes), whether as principal, guarantor,
surety or other obligor, for the payment of any Indebtedness, (A) shall become
or shall be declared to be due and payable prior to the expressed maturity
thereof, or (B) shall not be paid when due or within any grace period for the
payment thereof, or (ii) any holder of any such liabilities and/or obligations
in excess of $2,000,000 shall have the right to declare the Indebtedness
evidenced thereby due and payable prior to its stated maturity; or

          (g) The Borrower or any Material Subsidiary shall (i) suspend or
discontinue its business (except as may otherwise be expressly permitted
herein), or (ii) make an assignment for the benefit of creditors, or (iii)
generally not be paying its debts as such debts become due, or (iv) admit in
writing its inability to pay its debts as they become due, or (v) file a
voluntary petition in bankruptcy, or (vi) become insolvent (however such
insolvency shall be evidenced), or (vii) file any petition or answer seeking for
itself any reorganization, arrangement, composition, readjustment of debt,
liquidation or dissolution or similar relief under any present or future

                                       42
<PAGE>   48


statute, law or regulation of any jurisdiction, or (viii) petition or apply to
any tribunal for any receiver, custodian or any trustee for any substantial part
of its Property, or (ix) be the subject of any such proceeding filed against it
which remains undismissed for a period of 60 days, or (x) file any answer
admitting or not contesting the material allegations of any such petition filed
against it, or of any order, judgment or decree approving such petition in any
such proceeding, or (xi) seek, approve, consent to, or acquiesce in any such
proceeding, or in the appointment of any trustee, receiver, custodian,
liquidator, or fiscal agent for it, or any substantial part of its Property, or
an order is entered appointing any such trustee, receiver, custodian, liquidator
or fiscal agent and such order remains unstayed and in effect for 60 days, or
(xii) take any formal action for the purpose of effecting any of the foregoing
or looking to the liquidation or dissolution of the Borrower or any such
Material Subsidiary (except as may otherwise be expressly permitted herein); or

          (h) An order for relief is entered under the United States bankruptcy
laws or any other decree or order is entered by a court having jurisdiction and
continues unstayed and in effect for a period of 60 days (i) adjudging the
Borrower or any Material Subsidiary as bankrupt or insolvent, or (ii) approving
as properly filed a petition seeking reorganization, liquidation, arrangement,
adjustment or composition of, or in respect of the Borrower or any Material
Subsidiary under the United States bankruptcy laws or any other applicable
Federal or state law, or (iii) appointing a receiver, liquidator, assignee
trustee, custodian, sequestrator (or other similar official) of the Borrower or
any Material Subsidiary or of any substantial part of the Property of any
thereof, or (iv) ordering the winding up or liquidation of the affairs of the
Borrower or any Material Subsidiary and any such decree or order continues
unstayed and in effect for a period of 60 days; or

          (i) Judgments or decrees in an aggregate amount in excess of
$1,000,000 (net of insurance coverage therefor which is not being contested by
the insurer) against the Borrower or any material Subsidiary shall remain
unpaid, unstayed on appeal, undischarged, unbonded or undismissed for a period
of 60 days; or

          (j) A Change in Control shall have occurred or been agreed upon
(except where agreed upon pursuant to an agreement that is fully contingent on
obtaining the consent of the Required Banks); or

          (k) An event or condition occurs or exists with respect to any
Employee Benefit Plan or Multiemployer Plan, and the Borrower or any Subsidiary
or any ERISA Affiliate has incurred or in the reasonable opinion of the Required
Lenders is reasonably likely to incur a liability or liabilities to such
Employee Benefit Plan or Multiemployer Pension Plan, the PBGC, or a trustee
under Section 4042 of ERISA (or any combination of the foregoing) which is
material in relation to the financial condition of the Borrower and its
Subsidiaries taken as a whole; provided, however, that no such amount shall be
deemed to be material so long as the aggregate of all such amounts does not
exceed the lesser of (i) $20,000,000 or (ii) 10% of Consolidated Net Worth; or


                                       43
<PAGE>   49


          (l) The Subsidiary Guaranty shall cease to be in full force and effect
(except as provided in Section 7.16 with respect to Gibson International), or an
"Event of Default" shall have occurred under, and as such term is defined in,
the Subsidiary Guaranty; or

          (m) The Borrower shall have made a Disposition of all or any portion
of the capital stock of any Subsidiary (except as permitted under Section
8.3(c), (d) and (e)).

      9.2 Contract Remedies
          -----------------

          (a) Upon the occurrence or at any time during the continuance of an
Event of Default, the Agent, at the written request of the Required Lenders,
shall notify the Borrower that all of the Aggregate Commitments have been
terminated and/or that all of the Notes have been declared immediately due and
payable, provided that upon the occurrence of an Event of Default under Section
9.1(g) or (h), all of the Aggregate Commitments shall automatically terminate
and all of the Notes shall become immediately due and payable without
declaration or notice to the Borrower. To the fullest extent not prohibited by
law, except for the notice provided for in the preceding sentence and any other
notice expressly provided for herein, the Borrower hereby expressly waives any
presentment, demand, protest, notice of protest or other notice of any kind in
connection with the Loan Documents and its obligations thereunder. To the
fullest extent not prohibited by law, the Borrower hereby further expressly
waives and covenants not to assert any appraisement, valuation, stay, extension,
redemption or similar law, now or at any time hereafter in force which might
delay, prevent or otherwise impede the performance or enforcement of this
Agreement and the other Loan Documents.

          (b) In the event that the Aggregate Commitments shall have been
terminated or all of the Notes shall have been declared due and payable pursuant
to the provisions of this Section 9.2, the Lenders agree, among themselves, that
any funds received from or on behalf of the Borrower or, except as otherwise
required by law or the Subsidiary Guaranty, any other Loan Party under any Loan
Document by any of the Lenders (except funds received by any Lender as a result
of a purchase from such Lender pursuant to the provisions of Section 11.9) shall
be remitted to the Agent, and shall be applied by the Agent in payment of the
Loans and the obligations of the Borrower under the Loan Documents in the
following manner and order: (i) first, to reimburse the Agent and thereafter the
Lenders for any expenses due from the Borrower pursuant to the provisions of
Section 11.5, (ii) second, to the payment of the Fees, (iii) third, to the
payment of any other fees, expenses or amounts (other than the principal of and
interest on the Notes) payable by the Borrower to the Agent or any of the
Lenders under the Loan Documents, (iv) fourth, to the payment, pro rata
according to the Outstanding Percentage of each Lender, of interest due on the
Notes, (v) fifth, to the payment, pro rata according to the aggregate
outstanding principal balance of the Notes, of such principal, and (vi) sixth,
any remaining funds shall be paid to whomsoever shall be entitled thereto or as
a court of competent jurisdiction shall direct.

          (c) In the event that the Notes shall have been declared due and
payable pursuant to the provisions of this Section 9.2, the Agent may, and upon
the written request of the Required Lenders shall, proceed to enforce the rights
of the holders of the Notes by suit in


                                       44
<PAGE>   50

equity, action at law and/or other appropriate proceedings, whether for payment
or the specific performance of any covenant or agreement contained in the Loan
Documents.

   10. THE AGENT
       ---------

       10.1 Appointment
            -----------

            Each Lender hereby irrevocably designates and appoints NBD as the
"Agent" of such Lender under the Loan Documents and each Lender hereby
irrevocably authorizes NBD, as Agent, to take such action on its behalf under
the provisions of the Loan Documents and to exercise such powers and perform
such duties as are expressly delegated to the Agent by the terms of the Loan
Documents, together with such other powers as are reasonably incidental thereto.
Notwithstanding any provision to the contrary contained elsewhere in this
Agreement or in any other Loan Document, the Agent shall not have any duties or
responsibilities except those expressly set forth herein or therein, or any
fiduciary relationship with any Lender, and no implied covenants, functions,
responsibilities, duties, obligations or liabilities shall be read into the Loan
Documents or otherwise exist against the Agent.

       10.2 Delegation of Duties
            --------------------

            The Agent may execute any of its duties under the Loan Documents by
or through agents or attorneys-in-fact and shall be entitled to rely upon the
advice of counsel concerning all matters pertaining to such duties.

       10.3 Exculpatory Provisions
            ----------------------

            Neither the Agent, the Arranger nor any of their respective
officers, directors, employees, agents, attorneys-in-fact or affiliates shall be
(i) liable for any action lawfully taken or omitted to be taken by it or such
Person under or in connection with the Loan Documents (except the Agent for its
own gross negligence or willful misconduct), or (ii) responsible in any manner
to any Lender for any recitals, statements, representations or warranties made
by any party contained in the Loan Documents or in any certificate, report,
statement or other document referred to or provided for in, or received by the
Agent or the Arranger under or in connection with, the Loan Documents or for the
value, validity, effectiveness, genuineness, enforceability or sufficiency of
any of the Loan Documents or for any failure of the Borrower, any Subsidiary, or
any other Person to perform its obligations hereunder or thereunder. The Agent
shall not be under any obligation to any Lender to ascertain or to inquire as to
the observance or performance of any of the agreements contained in, or
conditions of, the Loan Documents, or to inspect the properties, books or
records of the Borrower or any Subsidiary. The Agent shall not be under any
liability or responsibility to the Borrower or any other Person as a consequence
of any failure or delay in performance, or any breach, by any Lender of any of
its obligations under any of the Loan Documents. The Lenders acknowledge that
the Agent shall not be under any duty to take any discretionary action permitted
hereunder unless the Agent shall be requested in writing to do so by the
Required Lenders.

       10.4 Reliance by Agent
            -----------------


                                       45
<PAGE>   51


            The Agent shall be entitled to rely, and shall be fully protected in
relying, upon any writing, resolution, notice, consent, certificate, affidavit,
opinion, letter, cablegram, telegram, facsimile, telex or teletype message,
statement, order or other document or conversation reasonably believed by it to
be genuine and correct and to have been signed, sent or made by the proper
Person or Persons and upon advice and statements of legal counsel (including
counsel to the Borrower), independent accountants and other experts selected by
the Agent. The Agent may treat each Lender, or the Person designated in the last
notice filed with the Agent under Section 11.7, as the holder of all of the
interests of such Lender in its Loans and in its Note until written notice of
transfer, signed by such Lender (or the Person designated in the last notice
filed with the Agent) and by the Person designated in such written notice of
transfer, in form and substance satisfactory to the Agent, shall have been filed
with the Agent. The Agent shall not be under any duty to examine or pass upon
the validity, effectiveness or genuineness of the Loan Documents or any
instrument, document or communication furnished pursuant thereto or in
connection therewith, and the Agent shall be entitled to assume that the same
are valid, effective and genuine, have been signed or sent by the proper parties
and are what they purport to be. The Agent shall be fully justified in failing
or refusing to take any action under the Loan Documents unless it shall first
receive such advice or concurrence of the Required Lenders as it deems
appropriate. The Agent shall in all cases be fully protected in acting, or in
refraining from acting, under the Loan Documents in accordance with a request of
the Required Lenders, and such request and any action taken or failure to act
pursuant thereto shall be binding upon all the Lenders and all future holders of
the Notes.

       10.5 Notice of Default
            -----------------

            The Agent shall be deemed not to have knowledge or notice of the
occurrence of any Default or Event of Default unless the Agent shall have
received written notice thereof from a Lender or the Borrower. In the event that
the Agent receives such a notice, the Agent shall promptly give notice thereof
to the Lenders. The Agent shall take such action with respect to such Default or
Event of Default as shall be reasonably directed by the Required Lenders,
provided that unless and until, the Agent shall have received such directions,
the Agent may (but shall not be obligated to) take such action or give such
directions, or refrain from taking such action or giving such directions, with
respect to such Default or Event of Default as it shall deem to be in the best
interests of the Lenders.

       10.6 Non-Reliance
            ------------

            Each Lender expressly acknowledges that neither the Agent, the
Arranger, nor any of their respective officers, directors, employees, agents,
attorneys-in-fact or affiliates has made any representations or warranties to it
and that no act by the Agent or the Arranger hereafter, including any review of
the affairs of the Borrower or the Subsidiaries, shall be deemed to constitute
any representation or warranty by the Agent or the Arranger to any Lender. Each
Lender represents to the Agent that it has, independently and without reliance
upon the Agent, the Arranger, or any other Lender, and based on such documents
and information as it has deemed appropriate, made its own evaluation of and
investigation into the business, operations, Property, financial and other
condition and creditworthiness of the Borrower and the Subsidiaries


                                       46
<PAGE>   52

and made its own decision to enter into this Agreement. Each Lender also
represents that it will, independently and without reliance upon the Agent, the
Arranger, or any other Lender, and based on such documents and information as it
shall deem appropriate at the time, continue to make its own credit analysis,
evaluations and decisions in taking or not taking action under the Loan
Documents, and to make such investigation as it deems necessary to inform itself
as to the business, operations, Property, financial and other condition and
creditworthiness of the Borrower and the Subsidiaries. Except for notices,
reports and other documents expressly required to be furnished to the Lenders by
the Agent hereunder, neither the Agent nor the Arranger shall have any duty or
responsibility to provide any Lender with any credit or other information
concerning the business, operations, Property, financial and other condition or
creditworthiness of the Borrower or the Subsidiaries which may come into the
possession of the Agent, the Arranger or any of their respective officers,
directors, employees, agents, attorneys-in-fact or affiliates.

       10.7 Indemnification
            ---------------

            Each Lender agrees to indemnify the Agent in its capacity as such
(to the extent not promptly reimbursed by the Borrower and without limiting the
obligation of the Borrower to do so), ratably according to its Commitment
Percentage or, in the event any Loans shall be outstanding, its Outstanding
Percentage, from and against any and all liabilities, obligations, claims,
losses, damages, penalties, actions, judgments, suits, costs, expenses and
disbursements of any kind whatsoever, including any amounts paid to the Lenders
by or for the account of the Borrower pursuant to the terms hereof, that are
subsequently rescinded or avoided (or must otherwise be restored or returned)
which may at any time (including at any time following the payment of the Notes)
be imposed on, incurred by or asserted against the Agent in any way relating to
or arising out of this Agreement, any other Loan Document or any other document
contemplated by or referred to herein or the transactions contemplated hereby or
any action taken or omitted to be taken by the Agent under or in connection with
any of the foregoing; provided, however, that no Lender shall be liable for the
payment of any portion of such liabilities, obligations, losses, damages,
penalties, actions, judgments, suits, costs, expenses or disbursements to the
extent resulting solely from the gross negligence or willful misconduct of the
Agent. The agreements in this Section 10.7 shall survive the termination of the
Aggregate Commitments, the payment of the Notes and all other amounts payable
under the Loan Documents, and the performance and observance by the Borrower of
all of its other obligations under the Loan Documents.

       10.8 Agent in its Individual Capacity
            --------------------------------

            NBD and each affiliate thereof may make loans to, accept deposits
from, issue letters of credit for the account of and generally engage in any
kind of business with, the Borrower and the Subsidiaries as though NBD were not
the Agent hereunder. With respect to the Commitment made or renewed by NBD and
each Note issued to NBD, NBD shall have the same rights and powers under this
Agreement as any Lender and may exercise the same as though it were not the
Agent and the term "Lender" shall include NBD.

       10.9 Successor Agent
            ---------------


                                       47
<PAGE>   53


            If at any time the Agent deems it advisable, in its sole discretion,
it may submit to each of the Lenders a written notification of its resignation
as Agent under this Agreement, such resignation to be effective on the earlier
to occur of (a) the thirtieth day after the date of such notice, and (b) the
date upon which any successor agent, in accordance with the provisions of this
Section 10.9, shall have accepted in writing its appointment as such successor
agent. Upon any such resignation, the Required Lenders shall have the right to
appoint from among the Lenders a successor agent reasonably acceptable to the
Borrower. If no successor agent shall have been so appointed by the Required
Lenders and accepted such appointment within 30 days after the retiring Agent's
giving of notice of resignation, then the retiring Agent may, on behalf of the
Lenders, appoint a successor agent, which successor agent shall be a commercial
bank organized under the laws of the United States of America or of any State
thereof and having a combined capital and surplus of at least $500,000,000. Upon
the written acceptance of any appointment as Agent hereunder by a successor
agent, such successor agent shall automatically become a party to this Agreement
and shall thereupon succeed to and become vested with all the rights, powers,
privileges and duties of the retiring Agent, and the retiring Agent's rights,
powers, privileges and duties as Agent under this Agreement shall be terminated.
The Borrower and the Lenders shall execute such documents as shall be necessary
to effect such appointment. After any retiring Agent's resignation as Agent, the
provisions of this Section 10 shall inure to its benefit as to any actions taken
or omitted to be taken by it while it was Agent under this Agreement. If at any
time there shall not be a duly appointed and acting Agent, upon notice duly
given, the Borrower agrees to make each payment when due hereunder and under the
Notes and the other Loan Documents directly to the Lenders entitled thereto
during such time.

   11. OTHER PROVISIONS
       ----------------

       11.1 Amendments, Waivers, Etc.
            -------------------------

            (a) Except as otherwise provided in Section 11.1(b), with the
written consent of the Required Lenders, the Agent and the appropriate Loan
Parties may, from time to time, enter into written amendments, supplements or
modifications to any Loan Document and, with the consent of the Required
Lenders, the Agent may, on behalf of the Lenders, execute and deliver to any
such parties a written instrument waiving or consenting to the departure from,
on such terms and conditions as the Agent may specify in such instrument, any of
the requirements of the Loan Documents or any Default or Event of Default and
its consequences, provided, however, that no such amendment, supplement,
modification, waiver or consent shall, without the consent of all of the Lenders
(i) increase the Commitment Amount of any Lender (provided that neither (A) a
waiver of a Default or an Event of Default, nor (B) an Assignment to a Lender
shall be deemed to constitute such an increase), (ii) extend the Commitment
Period, (iii) reduce the amount, or extend the time of payment, of any Fees,
(iv) reduce the rate (other than the Default Rate), or extend the time of
payment of, interest on any Loan or any Note, (v) reduce the amount, or extend
the time of payment, of any installment or other payment of principal on any
Loan or any Note, (vi) decrease or forgive the principal amount of any Loan or
any Note, (vii) consent to any assignment or delegation by the Borrower or any
Subsidiary, or any other Loan Party, of any of its rights or obligations under
any Loan Document, (viii) release all or substantially all of the obligations of
any Loan Party under the Subsidiary Guaranty (other than in connection with a



                                       48
<PAGE>   54


Disposition of such Loan Party permitted by Section 8.3 or in accordance with
Section 7.16), (ix) change the provisions of Sections 3.5, 3.6, 3.7, 3.8, 3.10,
9.1(a), this Section 11.1, Section 11.5, or Section 11.10, (x) change the
definition of Required Lenders, (xi) change sharing provisions among the
Lenders, or (xii) change the several nature of the obligations of the Lenders,
and provided further that no such amendment, supplement, modification, waiver or
consent shall amend, modify or waive any provision of Section 10 or otherwise
change any of the rights or obligations of the Agent under any Loan Document
without the written consent of the Agent. Any such amendment, supplement,
modification, waiver or consent shall apply equally to each of the Lenders and
shall be binding upon the parties to the applicable agreement, the Lenders, the
Agent and all future holders of the Notes. In the case of any waiver, the
parties to the applicable agreement, the Lenders, and the Agent shall be
restored to their former position and rights hereunder and under the other Loan
Documents, and any Default or Event of Default waived shall not extend to any
subsequent or other Default or Event of Default, or impair any right consequent
thereon.

            (b) Notwithstanding anything to the contrary contained in Section
11.1(a), the Agent may, at any time and from time to time without the consent of
any one or more of the Lenders, release all or any of the obligations of a Loan
Party under the Subsidiary Guaranty in connection with a Disposition of such
Loan Party permitted by Section 8.3.

      11.2 Notices
           -------

           Except as otherwise expressly provided herein, all notices, requests
and demands to or upon the respective parties hereto to be effective shall be in
writing and, if in writing, shall be deemed to have been duly given or made (a)
when delivered by hand, (b) one Domestic Business Day after having been sent by
overnight courier service, (c) five Domestic Business Days after having been
deposited in the mail, first-class postage prepaid, or (d) in the case of
facsimile notice, when sent, addressed as follows in the case of the Borrower
and the Agent, and as set forth in Exhibit A in the case of each of the Lenders,
or to such other addresses as to which the Agent may be hereafter notified by
the respective parties hereto or any future holders of the Notes:

           The Borrower:

               Gibson Greetings, Inc.
               2100 Section Road
               Cincinnati, Ohio 45237
               Attention: James T. Wilson,
                          Executive Vice President,
                          Finance & Chief Financial Officer
               Facsimile: (513) 841-6647
               Telephone: (513) 841-6926,


                  with a copy to:

                                       49
<PAGE>   55


               Gibson Greetings, Inc.
               2100 Section Road
               Cincinnati, Ohio 45237
               Attention: Mark L. Hilgeford,
                          Director of Treasury Services and Risk Management
               Facsimile: (513) 758-1690
               Telephone: (513) 841-6988,


           with a copy in the case of a notice of a Default:

               Taft, Stettinius & Hollister LLP
               1800 Firstar Tower
               425 Walnut Street
               Cincinnati, Ohio 45202
               Attention: Gerald S. Greenberg, Esq.
               Facsimile: (513) 381-2838
               Telephone: (513) 357-9300


           The Agent:

               NBD Bank, N.A.
               One Indiana Square
               Suite IN1-7028
               Indianapolis, Indiana  46266
               Attention: Edward C. Hathaway,
                          First Vice President
               Facsimile: (317) 266-6702
               Telephone: (317) 266-6042

with a copy to, in the case of all Borrowing Requests, prepayment notices under
Section 2.5(a) and notices under Section 3.3 and to the attention of, in the
case of all fundings by the Lenders:

               NBD Bank, N.A.
               One Indiana Square
               Suite IN1-7031
               Indianapolis, Indiana  46266
               Attention: Gloria Letner,
                          Customer Service Associate
               Facsimile: (317) 266- 4163
               Telephone: (317) 266- 5529

except that any notice, request or demand by the Borrower to or upon the Agent
or the Lenders pursuant to Section 2.3 or 3.3 shall not be effective until
received. Any party to a Loan

                                       50
<PAGE>   56

Document may rely on signatures of the parties thereto which are transmitted by
telecopier or other electronic means as fully as if originally signed.

      11.3 No Waiver; Cumulative Remedies
           ------------------------------

           No failure to exercise and no delay in exercising, on the part of
the Agent or any Lender, any right, remedy, power or privilege under any Loan
Document shall operate as a waiver thereof, nor shall any single or partial
exercise of any right, remedy, power or privilege under any Loan Document
preclude any other or further exercise thereof or the exercise of any other
right, remedy, power or privilege. The rights, remedies, powers and privileges
under the Loan Documents are cumulative and not exclusive of any rights,
remedies, powers and privileges provided by law.

      11.4 Survival of Representations and Warranties
           ------------------------------------------

           All representations and warranties made in the Loan Documents and in
any document, certificate or statement delivered pursuant thereto or in
connection therewith shall survive the execution and delivery of this Agreement,
the Notes and the other Loan Documents.

      11.5 Payment of Expenses and Taxes
           -----------------------------

           The Borrower agrees, promptly upon presentation of a statement or
invoice therefor, and whether any Loan is made, (a) to pay or reimburse the
Agent and the Arranger for all out-of-pocket costs and expenses incurred in
connection with the development, syndication, preparation and execution of, and
any amendment, waiver, consent, supplement or modification to, the Loan
Documents, any documents prepared in connection therewith and the consummation
of the transactions contemplated thereby whether such Loan Documents or any such
amendment, waiver, consent, supplement or modification to the Loan Documents or
any documents prepared in connection therewith are executed and whether the
transactions contemplated thereby are consummated, including the reasonable fees
and disbursements of counsel, (b) to pay or reimburse the Agent, the Arranger
and the Lenders for all of their respective out-of-pocket costs and expenses
incurred in connection with the enforcement or preservation of any rights under
the Loan Documents, including reasonable fees and disbursements of counsel
(including the allocated costs of in-house counsel), (c) to pay, indemnify, and
hold each Lender, the Arranger and the Agent harmless from any and all recording
and filing fees and any and all liabilities with respect to, or resulting from
any delay in paying, stamp, excise and other taxes, if any, which may be payable
or determined to be payable in connection with the execution and delivery of, or
consummation of any of the transactions contemplated by, or any amendment,
supplement or modification of, or any waiver or consent under or in respect of,
the Loan Documents and any such other documents, and (d) to pay, indemnify and
hold each Lender, the Agent, the Arranger and each of their respective
affiliates, officers, directors and employees harmless from and against any and
all other liabilities, obligations, claims, losses, damages, penalties, actions,
judgments, suits, costs, expenses and disbursements of any kind or nature
whatsoever (including reasonable counsel fees and disbursements (including the
allocated costs of in-house counsel)) with respect to the enforcement and
performance of the Loan Documents (all the foregoing, collectively, the
"INDEMNIFIED LIABILITIES") and, if and to the extent that the foregoing
indemnity

                                       51
<PAGE>   57


may be unenforceable for any reason, the Borrower agrees to make the maximum
payment permitted under applicable law; provided, however, that the Borrower
shall have no obligation hereunder to pay Indemnified Liabilities to the Agent,
the Arranger or any Lender arising from the gross negligence or willful
misconduct of the Agent, the Arranger or such Lender. The agreements in this
Section 11.5 shall survive the termination of the Aggregate Commitments, the
payment of the Notes and all other amounts payable under the Loan Documents, and
the performance and observance of all of the other obligations of the Loan
Parties under the Loan Documents.

      11.6 Lender Offices
           --------------

           Each Lender shall have the right at any time and from time to time to
transfer any Loan to a different office of such Lender. In the event that any
Lender shall so change its office (other than as may be required by any law,
statute, rule, regulation or directive of any applicable Governmental Authority,
as required by any Section of this Agreement, or as requested by the Borrower or
any applicable Governmental Authority) and, as a result thereof, the Borrower
shall be required to pay any sums under Sections 3.6 or 3.10 in excess of sums
which the Borrower would have been required to pay had such change not occurred,
then notwithstanding anything to the contrary contained in Sections 3.6 or 3.10,
the Borrower shall not be required to pay such excess.

      11.7 Successors and Assigns
           ----------------------

           (a) This Agreement, the Notes and the other Loan Documents to which
the Borrower is a party shall be binding upon and inure to the benefit of the
Borrower, the Lenders, the Agent, all future holders of the Notes and their
respective successors and assigns.

           (b) Subject to section 11.7(e), each Lender may at any time assign
all or any portion of its rights under one or more of the Loan Documents to any
Federal Reserve Bank.

           (c) In addition to its rights under Section 11.7(b), each Lender
shall have the right to sell, assign, transfer or negotiate (each an
"ASSIGNMENT") one hundred percent, or any lesser percentage, of its Loans, its
Commitment and its Notes to any subsidiary or Affiliate of such Lender, to any
other Lender, or to any other bank, insurance company, financial institution,
pension fund, mutual fund or other similar fund, provided that (i) each such
Assignment shall be of a constant, and not a varying, percentage of the assignor
Lender's rights and obligations under the Loan Documents, (ii) the Commitment
Amount of the Commitment assigned shall be not less than $5,000,000 or the full
Commitment Amount of such assignor Lender's Commitment, (iii) unless the
assignee is another Lender or a subsidiary or Affiliate of any Lender, the Agent
and the Borrower shall have consented thereto in writing (either such consent
not to be unreasonably withhold), provided that the consent of the Borrower
shall not be required if at the time of such Assignment, an Event of Default
shall have occurred and be continuing, and (iv) the assignor Lender and such
assignee shall deliver to the Agent three copies of an Assignment and Acceptance
Agreement executed by each of them, along with an assignment fee in the sum of
$3,500 for the account of the Agent. Upon receipt of such number of executed
copies of each such Assignment and Acceptance Agreement together with the
assignment fee therefor and the Borrower's consent to such Assignment, if
required, the Agent shall record the same and execute not less than two copies
of such Assignment and Acceptance Agreement in the appropriate place, deliver
one such copy to the assignor and one such copy to the assignee, and deliver one
photocopy thereof, as executed, to the Borrower. From and after the Assignment
Effective Date specified in, and as defined in, such Assignment and Acceptance
Agreement, the assignee thereunder shall be a party hereto and shall for all
purposes of this Agreement and the

                                       52
<PAGE>   58


other Loan Documents be deemed a "Lender" and, to the extent provided in such
Assignment and Acceptance Agreement, the assignor Lender thereunder shall be
released from its obligations under this Agreement and the other Loan Documents.
The Borrower agrees that, in connection with each such Assignment, it shall at
its own cost and expense execute and deliver (1) to the Agent or such assignee a
Note in a maximum principal amount equal to the Commitment Amount of the
Commitment assumed by such assignee, payable to the order of such assignee and
dated the Effective Date, and (2) to the Agent or such assignor Lender, in the
event that such assignor Lender shall not have assigned all of its Commitment, a
Note in a maximum principal amount equal to the Commitment Amount of the
Commitment retained by such assignor, either in escrow pending the delivery of,
or against receipt of, such assignor Lender's existing Note. The Agent shall be
entitled to rely upon the representations and warranties made by the assignee
under each Assignment and Acceptance Agreement.

           (d) In addition to the participations provided for in Section
11.9(b), each Lender may grant participations in all or any part of its Loans,
its Note and its Commitment to one or more banks, insurance companies, pension
funds, mutual funds or other financial institutions, provided that (i) such
Lender's obligations under this Agreement and the other Loan Documents shall
remain unchanged, (ii) such Lender shall remain solely responsible to the other
parties to this Agreement and the other Loan Documents for the performance of
such obligations, (iii) the Borrower, the Agent and the other Lenders shall
continue to deal solely and directly with such Lender in connection with such
Lender's rights and obligations under this Agreement and the other Loan
Documents and such Lender shall retain the sole right to enforce the obligations
of the Borrower relating to the Advances and to approve any modification,
amendment, or waiver of any provision of this Agreement, subject to the
provisions of Section 11.7(d)(vi), (iv) no sub-participations shall be
permitted, (v) the granting of such participation does not require that any
immediate out-of-pocket cost or expense be borne by the Borrower, and (vi) the
voting rights of any holder of any participation shall be limited to the right
to consent to any action taken or omitted to be taken by such Lender under the
Loan Documents which would (A) increase the Commitment Amount of any Lender
(provided that no waiver of a Default or Event of Default or of any mandatory
reduction of any of the foregoing shall be deemed to constitute such a change),
(B) extend the Commitment Period, (C) reduce the amount or extend the time of
payment of the Commitment Fee, (D) reduce the rate (other than the Default Rate)
or extend the time of payment of interest on any Loan or any Note, (E) reduce
the amount or extend the time of payment of any installment or other payment of
principal on any Loan or any Note, (F) decrease or forgive the principal amount
of any Loan or any Note, (G) consent to any assignment or delegation by the
Borrower or any Subsidiary, or any other Loan Party, of all of its rights or
obligations under all of the Loan Documents, or (H) release all of the
obligations of or by any Loan Party under the Subsidiary Guaranty (other than in
connection with a Disposition of such Loan Party permitted by Section 8.3).

                                       53

<PAGE>   59


           (e) No Lender shall, as between and among the Borrower, the Agent,
and such Lender, be relieved of any of its obligations under the Loan Documents
as a result of any assignment of or granting of participations in, all or any
part of its Loans, its Commitment and its Note, except that a Lender shall be
relieved of its obligations to the extent of any such Assignment of all or any
part of its Loans, its Commitment or its Note pursuant to Section 11.7(c).

      11.8 Counterparts
           ------------

           Each of the Loan Documents (other than the Notes) may be executed in
any number of separate counterparts and all of said counterparts taken together
shall be deemed to constitute one and the same agreement. It shall not be
necessary in making proof of any Loan Document to produce or account for more
than one counterpart signed by the party to be charged. A set of the copies of
this Agreement and each of the other Loan Documents signed by all of the parties
thereto shall be lodged with each of the Borrower and the Agent. Any party to a
Loan Document may rely upon the signatures of any other party thereto which are
transmitted by facsimile or other electronic means to the same extent as if
originally signed.

      11.9 Set-off and Sharing of Payments
           -------------------------------

           (a) In addition to any rights and remedies of the Lenders provided by
law, upon the occurrence of an Event of Default and acceleration of the Notes,
or at any time upon the occurrence and during the continuance of an Event of
Default under Sections 9.1(a) or 9.1(b), each Lender shall have the right,
without prior notice to the Borrower or any other Loan Party, any such notice
being expressly waived by the Borrower and each such other Loan Party to the
extent permitted by applicable law, to set-off and apply against any
indebtedness or other liability, whether matured or unmatured, of the Borrower
or any other Loan Party to such Lender arising under the Loan Documents, any
amount owing from such Lender to the Borrower or such other Loan Party. To the
extent permitted by applicable law, the aforesaid right of set-off may be
exercised by such Lender against the Borrower or any other Loan Party or against
any trustee in bankruptcy, custodian, debtor in possession, assignee for the
benefit of creditors, receiver, or execution, judgment or attachment creditor of
the Borrower or any other Loan Party, or against anyone else claiming through or
against the Borrower or any other Loan Party or such trustee in bankruptcy,
custodian, debtor in possession, assignee for the benefit of creditors,
receivers, or execution, judgment or attachment creditors, notwithstanding the
fact that such right of set-off shall not have been exercised by such Lender
prior to the making, filing or issuance of, service upon such Lender of, or
notice to such Lender of, any petition, assignment for the benefit of creditors,
appointment or application for the appointment of a receiver, or issuance of
execution, subpoena, order or warrant. Each Lender agrees promptly to notify the
Borrower and the Agent after each such set-off and application made by such
Lender, provided that the failure to give such notice shall not affect the
validity of such set-off and application.

           (b) If any Lender shall obtain any payment (whether voluntary,
involuntary, through the exercise of any right of set-off, or otherwise) on
account of its Loans or its Note in excess of its Outstanding Percentage of
payments then due and payable on account of the Loans and Notes received by all
the Lenders, such Lender shall forthwith purchase, without recourse,

                                       54

<PAGE>   60

for cash, from the other Lenders such participations in their Loans and Notes as
shall be necessary to cause such purchasing Lender to share such excess payment
with each of them according to their Outstanding Percentages, provided, however,
that if all or any portion of such excess payment is thereafter recovered from
such purchasing Lender, such purchase from such other Lenders shall be rescinded
and such other Lenders shall repay to the purchasing Lender the purchase price
to the extent of such recovery, together with an amount equal to such Lender's
pro rata share (according to the proportion of (i) the amount of such Lender's
required repayment to (ii) the total amount so recovered from the purchasing
Lender) of any interest or other amount paid or payable by the purchasing Lender
in respect of the total amount so recovered. The Borrower agrees that any Lender
so purchasing a participation from such other Lenders pursuant to this Section
11.9(b) may exercise such rights to payment (including the right of set-off)
with respect to such participation as fully as if such Lender were the direct
creditor of the Borrower in the amount of such participation.

      11.10 Indemnity
            ---------

            The Borrower agrees to indemnify and hold harmless the Agent and
each Lender from and against (x) any and all liabilities, obligations, claims,
losses, damages, penalties, actions, judgments, suits, costs, expenses and
disbursements of any kind whatsoever which may at any time (including at any
time following the payment of the Notes) be imposed on, reasonably incurred by
or asserted against the Agent or any Lender relating to or arising out of this
Agreement, any other Loan Document or any other document contemplated by or
referred to herein or the transactions contemplated hereby or any action taken
or omitted to be taken by the Agent or such Lender under or in connection with
any of the foregoing, and/or (y) any loss, cost, liability, damage or expense,
including the reasonable fees and disbursements of counsel (including the
allocated costs and expenses of in-house counsel to the extent that outside
counsel is not utilized) to the Agent and each Lender incurred by the Agent or
such Lender in investigating, preparing for, defending against, or providing
evidence, producing documents or taking any other action in respect of, any
commenced or threatened litigation, administrative proceeding or investigation
under any federal securities law or any other statute of any jurisdiction, or
any regulation, or at common law or otherwise, which is alleged to arise out of
or is based upon (1) any untrue statement or alleged untrue statement of any
material fact, in any document or schedule executed or filed with any
Governmental Authority by or on behalf of the Borrower or any Subsidiary which
relates to the transactions contemplated by the Loan Documents, (2) any omission
or alleged omission to state any material fact required to be stated in such
document or schedule, or necessary to make the statements made therein, in light
of the circumstances under which made, not misleading, (3) any acts, practices
or omissions or alleged acts, practices or omissions of the Borrower or its
agents relating to the use of the proceeds of any Loan which is alleged to be in
violation of Section 2.6, or in violation of any federal securities law or of
any other statute, regulation or other law of any jurisdiction applicable
thereto, or (4) this Agreement, any other Loan Document or any other document
contemplated by or referred to herein or the transactions contemplated hereby or
any action taken or omitted to be taken by the Agent or such Lender under or in
connection with any of the foregoing. The indemnity set forth herein shall be in
addition to any other obligations or liabilities of the Borrower to the Agent
and the Lenders hereunder or at common law or otherwise, shall include the fees
and expenses of counsel (including the allocated costs and expenses of in-house
counsel

                                       55
<PAGE>   61


to the extent that outside counsel is not utilized) incurred in connection with
establishing liability under this Section 11.10 or collecting amounts payable
under this Section 11.10 and shall survive any termination of this Agreement,
the expiration of the Aggregate Commitments and the payment of all indebtedness
of the Borrower hereunder and under the other Loan Documents, provided that the
Borrower shall have no obligation under this Section 11.10 to the Agent or any
Lender with respect to any of the foregoing to the extent the same is determined
in a final judgment, after available appeals, to have arisen from the gross
negligence or willful misconduct of the Agent or such Lender.

      11.11 Governing Law
            -------------

            The Loan Documents and the rights and obligations of the parties
thereto shall be governed by, and construed and interpreted in accordance with,
the laws of the State of Indiana, without regard to principles of conflict of
laws.

      11.12 Severability
            ------------

            Every provision of this Agreement and the other Loan Documents is
intended to be severable, and if any term or provision hereof or thereof shall
be invalid, illegal or unenforceable for any reason, the validity, legality and
enforceability of the remaining provisions hereof or thereof shall not be
affected or impaired thereby, and any invalidity, illegality or unenforceability
in any jurisdiction shall not affect the validity, legality or enforceability of
any such term or provision in any other jurisdiction.

      11.13 Integration
            -----------

            All exhibits to this Agreement and any other Loan Document shall be
deemed to be a part of this Agreement or such other Loan Document, as the case
may be. Each Loan Document embodies the entire agreement and understanding
between or among the parties thereto with respect to the subject matter thereof
and supersedes all prior-agreements and understandings between or among the
parties thereto with respect to the subject matter thereof.

      11.14 Acknowledgments
            ---------------

            Each Loan Party acknowledges that (a) it has been advised by counsel
in the negotiation, execution and delivery of the Loan Documents, (b) by virtue
of the Loan Documents, neither the Agent nor any Lender has any fiduciary
relationship to such Loan Party, and the relationship between the Agent and the
Lenders, on the one hand, and such Loan Party, on the other hand, is solely that
of debtor and creditor, and (c) by virtue of the Loan Documents, no joint
venture exists among the Agent and the Lenders or among such Loan Party and the
Agent and/or the Lenders.

      11.15 Consent to Jurisdiction
            -----------------------

            Each Loan Party irrevocably submits to the jurisdiction of any
Indiana State or Federal Court sitting in the City of Indianapolis over any
suit, action or proceeding arising out

                                       56
<PAGE>   62

of or relating to the Loan Documents. Each Loan Party irrevocably waives, to the
fullest extent permitted by law, any objection which it may now or hereafter
have to the laying of the venue of any such suit, action or proceeding brought
in such a court and any claim that any such suit, action or proceeding brought
in such a court has been brought in an inconvenient forum. Each Loan Party
agrees that a final judgment in any such suit, action or proceeding brought in
such a court, after all appropriate appeals, shall be conclusive and binding
upon it.

      11.16 Service of Process
            ------------------

            Each Loan Party agrees that process may be served against it in any
suit, action or proceeding referred to in Section 11.15 by sending the same by
first class mail, return receipt requested or by overnight courier service, to
the address of such Loan Party set forth in Section 11.2 or in the applicable
Loan Document executed by such Loan Party. Each Loan Party agrees that any such
service (i) shall be deemed in every respect effective service of process upon
it in any such suit, action, or proceeding, and (ii) shall to the fullest extent
enforceable by law, be taken and held to be valid personal service upon and
personal delivery to it.

      11.17 No Limitation on Service or Suit
            --------------------------------

            Nothing in the Loan Documents or any modification, waiver, or
amendment thereto shall affect the right of the Agent or any Lender to serve
process in any manner permitted by law or limit the right of the Agent or any
Lender to bring proceedings against any Loan Party in the courts of any
jurisdiction or jurisdictions.

      11.18 WAIVER OF TRIAL BY JURY
            -----------------------

            THE AGENT, THE LENDERS AND EACH LOAN PARTY KNOWINGLY, VOLUNTARILY
AND INTENTIONALLY WAIVES ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF
ANY LITIGATION ARISING OUT OF, UNDER OR IN CONNECTION WITH THE LOAN DOCUMENTS OR
THE TRANSACTIONS CONTEMPLATED THEREBY. FURTHER, EACH LOAN PARTY HEREBY CERTIFIES
THAT NO REPRESENTATIVE OR AGENT OF THE AGENT, OR THE LENDERS, OR COUNSEL TO THE
AGENT OR THE LENDERS, HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT THE AGENT OR
THE LENDERS WOULD NOT, IN THE EVENT OF SUCH LITIGATION, SEEK TO ENFORCE THIS
WAIVER OF RIGHT TO JURY TRIAL PROVISION. EACH LOAN PARTY ACKNOWLEDGES THAT THE
AGENT AND THE LENDERS HAVE BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, INTER
ALIA, THE PROVISIONS OF THIS SECTION 11.18.

      11.19 Effective Date
            --------------

            This Agreement shall be effective at such time (the "Effective
Date") as executed counterparts hereof shall have been delivered to the Agent by
the Borrower and each Lender.

                [The rest of this page intentionally left blank.]

                                       57
<PAGE>   63


            AS EVIDENCE of the agreement by the parties hereto to the terms and
conditions herein contained, each such party has caused this Agreement to be
executed on its behalf.

                              GIBSON GREETINGS, INC.

                              By: /s/ James T. Wilson
                                 -----------------------
                              Name: James T. Wilson
                                   ---------------------
                              Title: Exec. Vice Pres.- Finance & Operations
                                     & Chief Financial Officer

                              NBD BANK, N.A., in its
                              capacity as a Lender and in
                              its capacity as the Agent

                              By: /s/ Edward C. Hathaway
                                 -----------------------
                              Name: Edward C. Hathaway
                              Title: First Vice President


                              HARRIS TRUST AND SAVINGS BANK

                              By: /s/ Peter Krawchuk
                                 -----------------------
                              Name: Peter Krawchuk
                                   ---------------------
                              Title: Vice President
                                   ---------------------


                              FIFTH THIRD BANK

                              By: /s/ David C. Gordley
                                 -----------------------
                              Name: David C. Gordley
                                   ---------------------
                              Title: AVP
                                   ---------------------


                                       58


<PAGE>   1

                                                                    EXHIBIT 10.5
                                                                    ------------
                                                                  Execution Copy


            FIRST AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT


         THIS FIRST AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT, dated as
of July 27 1999 (this "Amendment"), is by and among GIBSON GREETINGS, INC., a
Delaware corporation (the "Borrower"), the lenders party to the Credit Agreement
described below (each a "Lender" and, collectively, the "Lenders") and BANK ONE,
INDIANA, N.A., a national banking association formerly known as NBD Bank, N.A.,
as agent (in such capacity, the "Agent") for the Lenders.


                                    RECITALS
                                    --------

                  A. The Borrower, the Lenders and the Agent have entered into
the Amended and Restated Credit Agreement, dated as of May 11, 1999 (the "Credit
Agreement"), pursuant to which the Lenders, subject to the terms and conditions
therein set forth, provided to the Company an unsecured revolving credit
facility in the aggregate principal amount of $30,000,000.

         B. The Company has informed the Lenders of the following (collectively,
the "Known Default"): that during the Company's fiscal quarter ended on or about
June 30, 1999, the Company incurred substantial operating losses and elected to
write-down inventory in the approximate amount of $21,100,000, both of which
resulted in the Interest Coverage (as defined in the Credit Agreement) as of
such fiscal quarter-end being significantly lower than is required under the
Credit Agreement, and these developments constitute a Material Adverse change
(as defined in the Credit Agreement).

         NOW, THEREFORE, in consideration of the premises and of the mutual
agreements herein and in the Credit Agreement contained, the parties hereto
agree as follows:


                   ARTICLE 1. AMENDMENTS TO CREDIT AGREEMENT
                   -----------------------------------------


         Effective upon the date that the conditions precedent set forth in
Article 3 of this Amendment are satisfied, which date (the "Amendment Date")
shall be determined by the Agent in its sole discretion, the Credit Agreement
hereby is amended as follows:

         1.1 The definition of the term "COMMITMENT AMOUNT" in Section 1.1 is
amended and restated in full as follows:

                  "COMMITMENT AMOUNT": as of any date prior to the end of the
         Review Period and with respect to any Lender, the amount set forth
         below opposite each such Lender's name:


<PAGE>   2

                        Lender                             Commitment Amount
                        ------                             -----------------

                  Bank One, Indiana, N.A.                     $  5,000,000

                  Harris Trust and Savings Bank               $  4,000,000

                  Fifth Third Bank                            $  3,000,000

                              Total                           $ 12,000,000
                                                              ------------

         , and as of any date during the portion of the Commitment Period, if
         any, after the Review Period and with respect to any Lender, the amount
         set forth adjacent to its name under the heading "Commitment Amount" in
         Exhibit A on such date or, in the event that such Lender is not listed
         on Exhibit A, the "Commitment Amount" which such Lender shall have
         assumed from another Lender in accordance with Section 11.7 on or prior
         to such date, as all of the same may be adjusted from time to time
         pursuant to Sections 2.4 and 11.7(c).

         1.2 The definition of the term "COMMITMENT TERMINATION DATE" in Section
1.1 is amended and restated in full as follows:

                  "COMMITMENT TERMINATION DATE": the earlier to occur of (a) the
         last day of the Review Period or such later date, if any, to which the
         Borrower and the Required Lenders may agree in writing (and subject to
         such terms and conditions as the Required Lenders may require) in their
         sole discretion prior to the end of the Review Period, which later date
         shall not in any event be later than May 8, 2000, and (b) the date on
         which the Commitments shall have been terminated in accordance with
         Section 2.4 or Section 9.2. Notwithstanding anything in Section 11.1(a)
         to the contrary, no reinstatement of the Commitment Period beyond the
         end of the Review Period but not later than May 8, 2000 with the
         written consent of the Required Lenders shall be deemed an extension of
         the Commitment Period as contemplated by Section 11.1(a).

         1.3 The following definition of the term "FIRST AMENDMENT" is added to
Section 1.1 in alphabetical order:

                  "FIRST AMENDMENT": the First Amendment to this Agreement,
         dated as of July 27, 1999.

         1.4 The following definition of the term "First Amendment Effective
Date" is added to Section 1.1 in alphabetical order:

                  "FIRST AMENDMENT EFFECTIVE DATE": the Amendment Date (as
         defined in the First Amendment).

                                      -2-

           [First Amendment to Amended and Restated Credit Agreement]
<PAGE>   3

         1.5 The definition of the term "LOAN DOCUMENTS" in Section 1.1 is
amended and restated in full as follows:

         "LOAN DOCUMENTS": this Agreement, the Notes and the Security Documents.

         1.6 The following definition of the term "REVIEW PERIOD" is added to
Section 1.1 in alphabetical order:


                  "REVIEW PERIOD": the period from and including the First
         Amendment Effective Date to and including August 27, 1999.

         1.7 The following definitions of the terms "SECURITY AGREEMENT" and
"SECURITY DOCUMENTS", respectively are added to Section 1.1 in alphabetical
order:

                  "SECURITY AGREEMENT": each Security Agreement entered into by
         the Borrower and the Domestic Subsidiaries in favor of the Agent for
         the benefit of the Agent and the Lenders pursuant to this Agreement, in
         form and substance satisfactory to the Agent, as amended or modified
         from time to time.

                  "SECURITY DOCUMENTS": collectively, the Pledge Agreement, the
         Security Agreements and the Subsidiary Guaranty and all other related
         agreements and documents, including financing statements and similar
         documents, delivered pursuant to this Agreement or otherwise entered
         into by any person to secure the Notes and the Loans.

         1.8 The following new Section 2.7 is added to the Credit Agreement
immediately following Section 2.6:

         2.7 SECURITY AND COLLATERAL

                  To secure the payment when due of the Notes and all other
         obligations of the Borrower under this Agreement, the Notes and the
         other Loan Documents, on or before the First Amendment Effective Date,
         the Borrower, and each of its Domestic Subsidiaries, if any, shall
         execute and deliver a Security Agreement granting a first-priority,
         perfected security interest in all present and future accounts
         receivable and inventory of the Borrower and such Domestic Subsidiaries
         and all related assets as described in the Security Agreement. In
         connection with the foregoing, the Borrower shall deliver, or cause to
         be delivered, to the Agent, and cause to be completed, the following,
         in form and substance satisfactory to the Agent:

                           (a) Evidence of the recordation, filing and other
                  action (including payment of any applicable taxes or fees) in
                  such jurisdictions as the Agent may deem necessary or
                  appropriate with respect to the Security Agreement, including
                  the filing of financing statements and similar



                                      -3-

           [First Amendment to Amended and Restated Credit Agreement]
<PAGE>   4

                  documents which the Agent may deem necessary or appropriate to
                  create, preserve or perfect the liens, security interests and
                  other rights intended to be granted to the Agent thereunder,
                  together with Uniform Commercial Code searches in such offices
                  as the Agent may request.

                           (b) Evidence that the casualty and other insurance
                  required pursuant to the Security Agreement is in full force
                  and effect.

                           (c) Such other documents, and completion of such
                  other matters, in connection with the Security Agreement as
                  the Agent may reasonably request.

         1.9 The following sentence is added to the end of Section 3.4(a) of the
Credit Agreement:

         Notwithstanding anything in this Agreement to the contrary, during the
         Review Period, the Advances shall bear interest on the unpaid principal
         balance thereof at the Alternate Base Rate only, subject to Sections
         3.4(b), (c), (d) and (e) below.

         1.10 Subpart (i) of Section 7.7 of the Credit Agreement is relabeled as
subpart (j), and the following new subpart (i) is added immediately following
subpart (h) of such Section 7.7:

                  (i) As soon as available, and in any event within 15 days
         after the First Amendment Effective Date, the draft financial
         statements and covenant compliance ratios for the fiscal quarter of the
         Borrower ending on or about June 30, 1999, the financial projections by
         fiscal quarter for the Borrower's 1999 fiscal year, including covenant
         calculations and a cash budget, and written responses, in form and
         detail satisfactory to the Lenders, to all questions and other requests
         for information made by the Lenders or the Agent in connection with the
         First Amendment or otherwise; and

         1.11 The following new Section 7.17 is added to the Credit Agreement
immediately following Section 1.16:

         7.17  ADDITIONAL COLLATERAL; FURTHER ASSURANCES.

         Execute and deliver, and cause each Domestic Subsidiary to execute and
         deliver, additional Security Documents, promptly and in any event
         within 30 days after request therefore by the Agent, sufficient to
         grant to the Agent for the benefit of the Agent and the Lenders liens
         and security interests in all after-acquired property of the type
         described in Section 2.7. The Borrower shall notify the Agent, within
         10 days after the occurrence thereof, of the acquisition of any such
         property by the Borrower or any Domestic Subsidiary that is not subject
         to the existing Security Documents, any person's becoming a Domestic
         Subsidiary and any other event or condition that may require additional
         action of any nature in



                                      -4-

           [First Amendment to Amended and Restated Credit Agreement]
<PAGE>   5

         order to preserve the effectiveness and perfected status of the liens
         and security interests of the Agent with respect to such property
         pursuant to the Security Documents; and will, and will cause each
         Domestic Subsidiary to, execute and deliver promptly after request
         therefor by the Agent, all further instruments and documents and take
         such further action that be necessary or desirable, or that the Agent
         may request, in order to give affect to, and to aid the exercise
         enforcement of the rights and remedies of the Agent under, the Security
         Documents, including without limitation causing each lessor of real
         property to the Borrower or any Domestic Subsidiary to execute and
         deliver to the Agent an agreement in form and substance acceptable to
         the Agent and duly executed on behalf of such lessor waiving any
         distraint, liens and similar rights with respect to any property
         subject to the Security Documents and agreeing to permit the Agent and
         its representatives to enter such promises in connection therewith.

         1.12 The following sentence is added to the end of Section 8.2 of the
Credit Agreement:

         Nothing is this Section 8.2 shall prohibit the Liens in favor of the
         Agent for the benefit of the Agent and the Banks under the Security
         Documents.

         1.13 The following new Section 8.13 is added to the Credit Agreement
immediately following Section 8.12:

                  8.13 NEGATIVE PLEDGE LIMITATION.

                  Enter into any agreement with any person other than the
         Lenders pursuant hereto which prohibits or limits the ability of the
         Borrower or any of its Domestic Subsidiaries to create, incur, assume
         or suffer to exist any Lien upon any of their assets, rights, revenues
         or property, real, personal or mixed, tangible or intangible, whether
         now owned or hereafter acquired.

         1.14 Section 9.1(l) of the Credit Agreement is amended and restated in
full as follows:

                  (l) The Subsidiary Guaranty shall cease to be in full force
         and effect (except as provided in Section 7.16 with respect to Gibson
         International), or any event of default described in the Subsidiary
         Guaranty or any other Loan Document shall have occurred and be
         continuing, or any material provision of any Security Document shall at
         any time for any reason cease to be valid and binding and enforceable
         against any obligor thereunder, or the validity, binding effect or
         enforceability thereof shall be contested by any person, or any obligor
         shall deny that it has any or further liability or obligation
         thereunder, or any Loan Document shall be terminated, invalidated or
         set aside, or be declared ineffective or inoperative or in any way
         cease to give or provide to the Lenders and the Agent the benefits
         purported to be created thereby; or


                                      -5-

           [First Amendment to Amended and Restated Credit Agreement]
<PAGE>   6

                     ARTICLE 2. TEMPORARY WAIVER OF DEFAULT
                     --------------------------------------

         The Borrower has informed the Lenders that the Known Default has
occurred and is continuing, and hereby acknowledges that therefor the Lenders
are not obligated to make Loans under the Credit Agreement and are entitled to
exercise all rights, and remedies available to the Lenders and the Agent with
respect to such Known Default. The Borrower has requested that the Lenders
temporarily waive the Known Default, and make Loans under the Credit Agreement,
as amended by this Amendment, subject to the terms and conditions of the Credit
Agreement as so amended, notwithstanding the occurrence of the Known Default,
until the Commitment Termination Date or, if earlier, the permanent waiver of
such Known Default by the Lenders. Based upon such request, the Lenders hereby
temporarily waive the Known Default, provided that upon the occurrence of the
Commitment Termination Date (whether before, at or after the end of the Review
Period), the Agent and the Lenders shall have all the rights and remedies
provided under the Credit Agreement and the other Loan Documents and by law with
respect to the Known Default and any other Defaults that may then exist. The
Borrower acknowledges that the Lenders and the Agent have no obligation to
extend the terms of this temporary waiver.


                        ARTICLE 3. CONDITIONS PRECEDENT
                        -------------------------------

         As conditions precedent to the effectiveness of the amendments to the
Credit Agreement set forth in Article 1 of this Amendment and the temporary
waiver set forth in Article 2 of this Amendment, the Agent shall receive the
following documents and the following matters shall be completed, all in form
and substance satisfactory to the Agent:

         3.1 This Amendment duly executed on behalf of the Borrower, the Agent
and Required the Lenders.

         3.2 The Security Agreement duly executed on behalf of the Borrower and
completion of the other matters contemplated by Section 2.7 of the Credit
Agreement, as amended by this Amendment.

         3.3 An incumbency certificate, and such documents evidencing necessary
corporate action of the Borrower with respect to this Amendment and the
transactions contemplated hereby as the Agent may request.

         3.4 Payment to each Lender executing this Amendment of a fee for this
Amendment in the amount equal to one-quarter percent (1/4%) of such Lender's
Commitment Amount for the Review Period, and payment to the Agent (for its own
account) of such fees to which the Agent and the Borrower may agree in
connection with this Amendment.

         3.5 Such other documents, and completion of such other matters, as the
Agent may reasonably request.

                   ARTICLE 4. REPRESENTATIONS AND WARRANTIES
                   -----------------------------------------


                                      -6-

           [First Amendment to Amended and Restated Credit Agreement]
<PAGE>   7

         In order to induce the Lenders and the Agent to enter into this
Amendment, the Borrower represents and warrants that:

         4.1 The execution, delivery and performance by the Borrower of this
Amendment and the Security Documents to which it is a party are within its
corporate powers, have been duly authorized by all necessary corporate action
and are not in contravention of any law, rule or regulation, or any judgment,
decree, writ, injunction, order or award of any arbitrator, court or
governmental authority, or of the terms of the Borrower's charter or by-laws, or
of any contract or undertaking to which the Borrower is a party or by which the
Borroweror its property is or may be bound or affected.

         4.2 This Amendment is, and the Security Agreement when delivered
pursuant hereto will be, a legal, valid and binding obligation of the Borrower,
enforceable against the Borrower in accordance with their respective terms.

         4.3 No consent, approval or authorization of or declaration,
registration or filing with any governmental or nongovernmental person or
entity, including without limitation any creditor, stockholder or lessor of the
Borrower, is required on the part of the Borrower in connection with the
execution, delivery and performance of this Amendment or the Security Agreement
or the transactions contemplated hereby or as a condition to the legality,
validity or enforceability of this Amendment or the Security Agreement.

         4.4 Excluding the effect of the Known Default, (a) after giving effect
to the Amendments contained in Article 1 of this Amendment, the representations
and warranties contained in Section 4 of the Credit Agreement are true on and as
of the date hereof with the same force and effect as if made on and as of the
date hereof, and (b) no Default or Event of Default has occurred and is
continuing under the Credit Agreement.

                            ARTICLE 5. MISCELLANEOUS
                            ------------------------


         5.1 If the Borrower shall fail to perform or observe any term, covenant
or agreement in this Amendment, or any representation or warranty made by the
Borrower in this Amendment shall prove to have been incorrect in any material
respect when made, such occurrence shall be deemed to constitute an Event of
Default. Upon the occurrence of any such Event of Default, any other Event of
Default (other than the Known Default) under the Credit Agreement and the other
Loan Documents or the Commitment Termination Date (whether before, at or after
the end of the Review Period), notwithstanding anything in this Amendment to the
contrary, the Agent and the Lenders shall be entitled to exercise any and all
rights and remedies available to the Agent and the Lenders under the Credit
Agreement and the other Loan Documents and by law and the temporary waiver under
Article 2 shall automatically be terminated and have no further force or effect.

         5.2 All references to the Credit Agreement in any document, instrument
or certificate referred to in the Credit Agreement or delivered in connection
therewith or pursuant thereto, hereafter shall be deemed references to the
Credit Agreement, as amended hereby.



                                      -7-

           [First Amendment to Amended and Restated Credit Agreement]
<PAGE>   8

         5.3 Subject to the amendments herein provided and the other terms and
conditions of this Amendment, the Credit Agreement shall in all respects
continue in full force and effect.

         5.4 Capitalized terms used but not defined herein shall have the
respective meanings ascribed thereto in the Credit Agreement.

         5.5 This Amendment shall be governed by and construed in accordance
with the laws of the State of Indiana.

         5.6 The Borrower agrees to pay the reasonable fees and expenses of
Dickinson Wright PLLC, counsel for the Agent, in connection with the negotiation
and preparation of this Amendment and the documents referred to herein and the
consummation of the transactions contemplated hereby.

         5.7 This Amendment may be executed upon any number of counterparts with
the same effect as if the signatures thereto were upon the same instrument.

         5.8 The Borrower hereby represents and warrants that it is aware of no
claims or causes of action against the Agent, the Lenders or any of them.
Notwithstanding such representation and warranty, and as further consideration
for the agreements set forth in this Amendment, the Borrower, for itself and its
successors and assigns, hereby releases the Agent and each Lender, and their
respective officers, directors, employees, agents, attorneys, affiliates,
subsidiaries, and successors and assigns, from any liability, claim, right or
cause of action which now exists or hereafter arises, whether known or unknown,
arising from or in any way related to facts in existence as of the date hereof.

         5.9 Each party hereto, after consulting or having had the opportunity
to consult with counsel, knowing, voluntarily, and intentionally waives any
right any of them may have to a trial by jury in any litigation based upon or
arising out of this Amendment, or any agreement referenced herein or other
related instrument or agreement, or any of the transactions contemplated by this
Amendment, or any course of conduct, dealing, statements (whether oral or
written) or actions of any of them. None of the parties hereto shall seek to
consolidate, by counterclaim or otherwise, any such action in which a jury trial
has been waived with any other action in which a jury trial cannot be or has not
been waived. These provisions shall not be deemed to have been modified in any
respect or relinquished by any party hereto except by a written instrument
executed by all of them.

         5.10 The Borrower agrees to execute any and all documents reasonably
deemed necessary or appropriate by the Agent to carry out the intent of, and/or
to implement, this Amendment.

         5.11 This Amendment constitutes the entire understanding of the parties
with respect to the subject matter hereof. This Amendment is binding on the
parties hereto and their respective successors and assigns, and shall inure to
the benefit of the parties hereto and their respective successors and assigns.
If any of the provisions of this Amendment are in conflict with any applicable
statute or rule or law or otherwise unenforceable, such offending provisions
shall be null and void only to the extent of such conflict or unenforceability,
but shall be deemed separate from and shall not invalidate any other provision
of this Amendment.



                                      -8-

           [First Amendment to Amended and Restated Credit Agreement]
<PAGE>   9

         5.12 No course of dealing on the part of the Agent or any Lender, nor
any delay or failure on the part of the Agent or any Lender in exercising any
right, power or privilege hereunder shall operate as a waiver of such right,
power or privilege or otherwise prejudice the Agent's or any Lender's rights and
remedies hereunder or under any Loan Document or any other agreement or
instrument of the Borrower with or in favor of the Agent and the Lenders; nor
shall any single or partial exercise thereof preclude any further exercise
thereof or the exercise of any other right, power or privilege. No right or
remedy conferred upon or reserved to the Agent and the Lenders under this
Amendment or under any Loan Document or any other agreement or instrument of the
Borrower with or in favor of the Agent and the Lenders is intended to be
exclusive of any other right or remedy, and every right and remedy shall be
cumulative and in addition to every other right or remedy granted thereunder or
now or hereafter existing under any applicable law. Every right and remedy
granted by this Amendment or under any Loan Document or any other agreement or
instrument of the Borrower with or in favor of the Agent and the Lenders or by
applicable law to the Agent and the Lenders may be exercised from time to time
and as often as may be deemed expedient by the Agent and the Lenders.

         5.13 The parties hereby agree that, in order to secure the Borrower's
reimbursement obligations with respect to all outstanding letters of credit
issued by Fifth Third Bank ("Fifth Third") for the account of the Borrower,
within 10 days after the Amendment Date, the Borrower and each of its Domestic
Subsidiaries, if any, shall execute and deliver to Fifth Third a security
agreement (or, if elected by the Agent in its sole discretion, the existing
Security Documents in favor of the Agent shall be amended) to provide to Fifth
Third a perfected security interest in the same collateral as may be provided by
the Borrower and such Domestic Subsidiaries from time to time to the Agent for
the benefit of the Banks and the Agent to secure the Borrower's obligations
under the Credit Agreement, and in connection therewith the Borrower shall
provide to Fifth Third such related items as are contemplated by Section 2.7 of
the Credit Agreement as amended by this Amendment, PROVIDED that such security
interest in favor of Fifth Third shall be subordinate in priority, operation and
effect to the security interest in such collateral in favor of the Agent for the
benefit of the Banks and the Agent under the Credit Agreement, and the parties
shall execute and deliver such subordination/intercreditor agreement, and take
such further action, including without limitation the modification of financing
statements to reflect such subordination, as the Agent may reasonably deem
necessary or desirable in order to give full effect to and further evidence such
subordination.

                [The rest of this page intentionally left blank.]


                                      -9-

           [First Amendment to Amended and Restated Credit Agreement]
<PAGE>   10


         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
duly executed and delivered as of the day and year first-above written.


                                           GIBSON GREETINGS, INC.


                                           By:   /s/ James T. Wilson
                                              ----------------------------------

                                                Its:   Chief Financial Officer
                                                    ----------------------------



                                           BANK ONE, INDIANA, N.A., in its
                                           capacity as a Lender and in its
                                           capacity as the Agent


                                           By:   /s/ Edward C. Hathaway
                                              ----------------------------------

                                                 Its:   First Vice President
                                                     ---------------------------



                                           HARRIS TRUST AND SAVINGS BANK


                                           By: _________________________________

                                                Its: ___________________________



                                           FIFTH THIRD BANK


                                           By:   /s/ David C. Gordley
                                              ----------------------------------

                                                 Its:   Asst. Vice President
                                                     ---------------------------



                                      -10-

           [First Amendment to Amended and Restated Credit Agreement]

<PAGE>   1

                                                                    EXHIBIT 10.6
                                                                    ------------
                               SECURITY AGREEMENT
                               ------------------


         THIS SECURITY AGREEMENT, dated as of July 27, 1999 (this "Security
Agreement"), is made by GIBSON GREETINGS, INC., a Delaware corporation (the
"Company"), in favor of BANK ONE, INDIANA, N.A., a national banking association
formerly known as NBD Bank, N.A., as agent (in such capacity, the "Agent") for
the benefit of itself and the lenders (the "Banks") now or hereafter parties to
the Credit Agreement described below.


                                    RECITALS
                                    --------

         A. The Company has entered into the Amended and Restated Credit
Agreement, dated as of May 11, 1999 (as amended or modified from time to time,
including any agreement entered into in substitution therefor, the "Credit
Agreement"), with the Banks and the Agent pursuant to which the Banks may make
Loans (as therein defined) to the Company.

         B. Pursuant to an amendment to the Credit Agreement dated as of even
date herewith, the Company has agreed to grant to the Agent, for the benefit of
itself and the Banks, a first-priority security interest in and to the
Collateral hereinafter described.


         AGREEMENT
         ---------

         To secure (a) the prompt and complete payment of all indebtedness and
other obligations of the Company now or hereafter owing to the Banks or the
Agent under or on account of the Credit Agreement, any Security Document or any
promissory notes or other instruments issued to the Agent or the Banks pursuant
thereto, and (b) the performance of the covenants under the Credit Agreement and
the Security Documents and any monies expended by the Agent in connection
therewith (all of the aforesaid indebtedness, obligations and liabilities of the
Company being herein called the "Secured Obligations", and all of the documents,
agreements and instruments among the Company, the Agent, the Banks, or any of
them, evidencing or securing the repayment of, or otherwise pertaining to, the
Secured Obligations, including without limitation the Credit Agreement, the
Notes and the Security Documents, being herein collectively called the
"Operative Documents"), for value received and pursuant to the Credit Agreement,
the Company hereby grants, assigns and transfers to the Agent for the benefit of
the Banks and the Agent a first-priority security interest in and to the
following described property whether now owned or existing or hereafter acquired
or arising and wherever located (all of which is herein collectively called the
"Collateral"):

                  (i) All of the Company's present and future accounts
         receivable;

                  (ii) All of the Company's present and future inventory of
         every type, wherever located, including but not limited to raw
         materials, work in process, finished goods and all inventory that is
         available for leasing or leased to others by the Company;



<PAGE>   2

         (iii) All books, records, files, correspondence, computer programs,
tapes, disks, cards, accounting information and other data of the Company
related in any way to the Collateral described in clauses (i) and (ii) above,
including but not limited to any of the foregoing necessary to administer, sell
or dispose of any of the Collateral;

         (iv) All substitutions and replacements for, and all additions and
accessions to, any and all of the foregoing; and

         (v) All products and all proceeds of any and all of the foregoing, and,
to the extent not otherwise included, all payments under insurance (whether or
not the Agent is the loss payee thereof), and any indemnity, warranty or
guaranty, payable by reason of loss or damage to or otherwise with respect to
any of the foregoing.

         1. REPRESENTATIONS, WARRANTIES, COVENANTS AND AGREEMENTS. The Company
further represents, warrants, covenants, and agrees with the Agent for the
benefit of the Agent and the Banks as follows:

                  (a) OWNERSHIP OF COLLATERAL; SECURITY INTEREST PRIORITY. At
the time any Collateral becomes subject to a security interest of the Agent
hereunder, unless the Agent shall otherwise consent, the Company shall be deemed
to have represented and warranted that (i) the Company is the lawful owner of
such Collateral and has the right and authority to subject the same to the
security interest of the Agent; (ii) other than Liens permitted under the Credit
Agreement, none of the Collateral is subject to any Lien other than that in
favor of the Agent and there is no effective financing statement or other filing
covering any of the Collateral on file in any public office, other than in favor
of the Agent. This Security Agreement creates in favor of the Agent a valid
first-priority security interest in the Collateral enforceable against the
Company and all third parties and securing the payment of the Secured
Obligations. All financing statements necessary to perfect such security
interest in the Collateral have been delivered by the Company to the Agent for
filing.

                  (b) LOCATION OF OFFICES, RECORDS AND FACILITIES. The Company's
chief executive office and chief place of business and the office where the
Company keeps its records concerning its accounts receivable ("Receivables") are
located in the State of Ohio, County of Hamilton at 2100 Section Road,
Cincinnati, Ohio 45237. The Company will provide the Agent with prior written
notice of any proposed change in the location of its chief executive office. The
Company's only other offices and facilities are at the locations set forth in
Schedule 1(b) hereto. The Company will provide the Agent with prior written
notice of any change in the locations of its other offices and the facilities.
The tax identification number of the Company is 52-1242761. The name of the
Company is Gibson Greetings, Inc., and the Company operates under no other
names, except as disclosed in writing to the Agent from time to time. The
Company shall not change its name without the prior written consent of the
Agent.



                                      -2-

                               SECURITY AGREEMENT
                               ------------------
<PAGE>   3

                  (c) LOCATION OF INVENTORY. All Collateral consisting of
inventory is, and will be, located at the locations listed on Schedule 1(c)
hereto, and at no other locations without the prior written consent of the
Agent. If the Collateral is kept at leased locations or warehoused, the Company
has obtained appropriate landlord's lien waivers or appropriate warehousemen's
notices have been sent, each satisfactory to the Agent, unless waived by the
Agent.

                  (d) LIENS, ETC. The Company will keep the Collateral free at
all times from any and all liens, security interests or encumbrances other than
those described in paragraph 1(a)(ii) and those consented to in writing by the
Required Lenders. The Company will not, without the prior written consent of the
Agent, sell, lease, license, transfer, assign or otherwise dispose, or permit or
suffer to be sold, leased, licensed, transferred, assigned or otherwise
disposed, any of the Collateral, except for, prior to an Event of Default only
(notwithstanding any other agreement), as permitted in accordance with the terms
of the Credit Agreement. The Agent or its attorneys may at any and all
reasonable times inspect the Collateral and for such purpose may enter upon any
and all premises where the Collateral is or might be kept or located.

                  (e) INSURANCE. The Company shall keep the tangible Collateral
insured at all times against loss by theft, fire and other casualties. Said
insurance shall be issued by a company satisfactory to the Agent and shall be in
amounts sufficient to protect the Agent against any and all loss or damage to
the Collateral. The policy or policies which evidence said insurance shall be
delivered to the Agent upon request, shall contain a lender loss payable clause
in favor of the Agent, shall name the Agent for the benefit of the Banks as an
additional insured, as its interest may appear, shall not permit amendment,
cancellation or termination without giving the Agent at least 30 days prior
written notice thereof, and shall otherwise be in form and substance
satisfactory to the Agent. Reimbursement under any liability insurance
maintained by the Company pursuant to this paragraph 1(e) may be paid directly
to the person who shall have incurred liability covered by such insurance. In
case of any loss involving loss to tangible Collateral when the next succeeding
sentence is not applicable, the Company shall make or cause to be made the
necessary repairs to or replacements of such tangible Collateral and any
proceeds of insurance maintained by the Company pursuant to this paragraph 1(e)
shall be paid to the Company as reimbursement for the costs of such repairs or
replacements. Upon the occurrence and during the continuance of an Event of
Default or the actual or constructive total loss of any tangible Collateral, all
insurance payments in respect of such tangible Collateral shall be paid to the
Agent and, if elected by the Required Lenders, applied to the Secured
Obligations.

                  (f) TAXES, ETC. The Company will pay promptly, and within the
time that they can be paid without interest or penalty, any taxes, assessments
and similar imposts and charges, not being contested in good faith, which are
now or hereafter may become a Lien upon any of the Collateral. If the Company
fails to pay any such taxes, assessments or other imposts or charges in
accordance with this paragraph, the Agent shall have the option to do so and the
Company agrees to repay forthwith all amounts so expended by the Agent with
interest at the Default Rate.



                                      -3-

                               SECURITY AGREEMENT
                               ------------------
<PAGE>   4

                  (g) FURTHER ASSURANCES. The Company will do all acts and
things and will execute all financing statements and writings reasonably
requested by the Agent to establish, maintain and continue a perfected and valid
security interest of the Agent in the Collateral, and will promptly on demand
pay all reasonable costs and expenses of filing and recording all instruments,
including the costs of any searches deemed necessary by the Agent, to establish
and determine the validity and the priority of the Agent's security interests. A
carbon, photographic or other reproduction of this Security Agreement or any
financing statement covering the Collateral shall be sufficient as a financing
statement.

                  (h) SPECIAL RIGHTS REGARDING RECEIVABLES. The Agent or any of
its agents may, at any time and from time to time in its sole discretion and
irrespective of the existence of any Event of Default under this Security
Agreement, verify, directly with each person (collectively, the "Obligors") that
owes any Receivables to the Company, the Receivables in any manner. The Agent or
any of its agents may, at any time from time to time in its sole discretion,
notify the Obligors of the security interest of the Agent in the Collateral
and/or direct such account debtors that all payments in connection with such
obligations and the Collateral be made directly to the Agent in the Agent's
name. If the Agent or any of its agents shall collect such obligations directly
from the Obligors, the Agent or any of its agents shall have the right to
resolve any disputes relating to returned goods directly with the Obligors in
such manner and on such terms as the Agent or any of its agents shall deem
appropriate. The Company directs and authorizes any and all of its present and
future account debtors to comply with requests for information from the Agent,
the Agent's designees and agents and/or auditors, relating to any and all
business transactions between the Company and the Obligors. The Company further
directs and authorizes all of its Obligors upon receiving a notice or request
sent by the Agent or the Agent's agents or designees to pay directly to the
Agent any and all sums of money or proceeds now or hereafter owing by the
Obligors to the Company, and any such payment shall act as a discharge of any
debt of such Obligor to the Company in the same manner as if such payment had
been made directly to the Company. The Company agrees to take any and all action
as the Agent may reasonably request to assist the Agent in exercising the rights
described in this Section.

         2. EVENTS OF DEFAULT. The occurrence of any Event of Default under the
Credit Agreement shall be deemed an Event of Default under this Security
Agreement.

         3. REMEDIES. Upon the occurrence of any Event of Default under this
Security Agreement, the Agent shall have and may exercise any one or more of the
rights and remedies provided to it under this Security Agreement or any of the
other Operative Documents or provided by law, including but not limited to all
of the rights and remedies of a secured party under the Uniform Commercial Code,
and the Company hereby agrees to assemble the Collateral and make it available
to the Agent at a place to be designated by the Agent which is reasonably
convenient to both parties, authorizes the Agent to take possession of the
Collateral with or without demand and with or without process of law and to sell
and dispose of the same at public or private sale and to apply the proceeds of
such sale to the costs and expenses thereof (including reasonable attorneys'
fees and disbursements, incurred by the Agent) and then to the payment and
satisfaction of the



                                      -4-

                               SECURITY AGREEMENT
                               ------------------
<PAGE>   5

Secured Obligations. Any requirement of reasonable notice shall be met if the
Agent sends such notice to the Company, by registered or certified mail, at
least 5 days prior to the date of sale, disposition or other event giving rise
to a required notice. The Agent or any Bank may be the purchaser at any such
sale. The Company expressly authorizes such sale or sales of the Collateral in
advance of and to the exclusion of any sale or sales of or other realization
upon any other collateral securing the Secured Obligations. The Agent shall have
no obligation to preserve rights against prior parties. The Company hereby
waives as to the Agent and each Bank any right of subrogation or marshaling of
such Collateral and any other collateral for the Secured Obligations. To this
end, the Company hereby expressly agrees that any such collateral or other
security of the Company or any other party which the Agent may hold, or which
may come to any of the Banks or any of their possession, may be dealt with in
all respects and particulars as though this Security Agreement were not in
existence. The parties hereto further agree that public sale of the Collateral
by auction conducted in any county in which any Collateral is located or in
which the Agent or the Company does business after advertisement of the time and
place thereof shall, among other manners of public and private sale, be deemed
to be a commercially reasonable disposition of the Collateral. The Company shall
be liable for any deficiency remaining after disposition of the Collateral.

         4.       SPECIAL REMEDIES CONCERNING CERTAIN COLLATERAL.
                  -----------------------------------------------

                  (a) Upon the occurrence of any Event of Default, the Company
shall, if requested to do so in writing, and to the extent so requested (i)
promptly collect and enforce payment of all amounts due the Company on account
of, in payment of, or in connection with, any of the Collateral, (ii) hold all
payments in the form received by the Company as trustee for the Agent, without
commingling with any funds belonging to the Company, and (iii) forthwith deliver
all such payments to the Agent with endorsement to the Agent's order of any
checks or similar instruments.

                  (b) Upon the occurrence of any Event of Default, the Company
shall, if requested to do so, and to the extent so requested, notify all
Obligors and other persons with obligations to the Company on account of or in
connection with any of the Collateral of the security interest of the Agent in
the Collateral and direct such account debtors and other persons that all
payments in connection with such obligations and the Collateral be made directly
to the Agent. The Agent itself may, upon the occurrence of an Event of Default,
so notify and direct any such account debtor or other person that such payments
are to be made directly to the Agent.

                  (c) Upon the occurrence of any Event of Default, for purposes
of assisting the Agent in exercising the rights and remedies provided to it
under this Security Agreement, the Company (i) hereby irrevocably constitutes
and appoints the Agent its true and lawful attorney, for and in the Company's
name, place and stead, to collect, demand, receive, sue for, compromise, and
give good and sufficient releases for, any monies due or to become due on
account of, in payment of, or in connection with the Collateral, (ii) hereby
irrevocably authorizes the Agent to endorse the name of the Company, upon any
checks, drafts, or similar items which are received in payment of,



                                      -5-

                               SECURITY AGREEMENT
                               ------------------
<PAGE>   6

or in connection with, any of the Collateral, and to do all things necessary in
order to reduce the same to money, (iii) with respect to any Collateral, hereby
irrevocably assents to all extensions or postponements of the time of payment
thereof or any other indulgence in connection therewith, to each substitution,
exchange or release of Collateral, to the addition or release of any party
primarily or secondarily liable, to the acceptance of partial payments thereon
and the settlement, compromise or adjustment (including adjustment of insurance
payments) thereof, all in such manner and at such time or times as the Agent
shall deem advisable and (iv) hereby irrevocably authorizes the Agent to notify
the post office authorities to change the address for delivery of the Company's
mail to an address designated by the Agent, and the Agent may receive, open and
dispose of all mail addressed to the Company. Notwithstanding any other
provisions of this Security Agreement, it is expressly understood and agreed
that the Agent shall have no duty, and shall not be obligated in any manner, to
make any demand or to make any inquiry as to the nature or sufficiency of any
payments received by it or to present or file any claim or take any other action
to collect or enforce the payment of any amounts due or to become due on account
of or in connection with any of the Collateral.

         5. REMEDIES CUMULATIVE. No right or remedy conferred upon or reserved
to the Agent under any Operative Document is intended to be exclusive of any
other right or remedy, and every right and remedy shall be cumulative in
addition to every other right or remedy given hereunder or now or hereafter
existing under any applicable law. Every right and remedy of the Agent under any
Operative Document or under applicable law may be exercised from time to time
and as often as may be deemed expedient by the Agent. To the extent that it
lawfully may, the Company agrees that it will not at any time insist upon,
plead, or in any manner whatever claim or take any benefit or advantage of any
applicable present or future stay, extension or moratorium law, which may affect
observance or performance of any provisions of any Operative Document; nor will
it claim, take or insist upon any benefit or advantage of any present or future
law providing for the valuation or appraisal of any security for its obligations
under any Operative Document prior to any sale or sales thereof which may be
made under or by virtue of any instrument governing the same; nor will the
Company, after any such sale or sales, claim or exercise any right, under any
applicable law to redeem any portion of such security so sold.

         6. CONDUCT NO WAIVER. No waiver of default shall be effective unless in
writing executed by the Agent and waiver of any default or forbearance on the
part of the Agent in enforcing any of its rights under this Security Agreement
shall not operate as a waiver of any other default or of the same default on a
future occasion or of such right.

         7. GOVERNING LAW; CONSENT TO JURISDICTION; DEFINITIONS. This Security
Agreement is a contract made under, and shall be governed by and construed in
accordance with, the law of the State of Indiana applicable to contracts made
and to be performed entirely within such State and without giving effect to
choice of law principles of such State. The Company agrees that any legal action
or proceeding with respect to this Security Agreement or the transactions
contemplated hereby may be brought in any court of the State of Indiana, or in
any court of the United States of America sitting in Indiana, and the Company
hereby submits to and accepts generally and



                                      -6-

                               SECURITY AGREEMENT
                               ------------------
<PAGE>   7

unconditionally the jurisdiction of those courts with respect to its person and
property, and irrevocably appoints the chief financial officer of the Company,
at the Company's address set forth in the Credit Agreement, as its agent for
service of process and irrevocably consents to the service of process in
connection with any such action or proceeding by personal delivery to such agent
or to the Company or by the mailing thereof by registered or certified mail,
postage prepaid to the Company at its address set forth in the Credit Agreement.
Nothing in this paragraph shall affect the right of the Agent to serve process
in any other manner permitted by law or limit the right of the Agent to bring
any such action or proceeding against the Company or its property in the courts
of any other jurisdiction. The Company hereby irrevocably waives any objection
to the laying of venue of any such suit or proceeding in the above described
courts. Terms used but not defined herein shall have the respective meanings
ascribed thereto in the Credit Agreement. Unless otherwise defined herein or in
the Credit Agreement, terms used in Article 9 of the Uniform Commercial Code in
the State of Indiana are used herein as therein defined on the date hereof. The
headings of the various subdivisions hereof are for convenience of reference
only and shall in no way modify any of the terms or provisions hereof.

         8. NOTICES. All notices, demands, requests, consents and other
communications hereunder shall be delivered in the manner described in the
Credit Agreement.

         9. RIGHTS NOT CONSTRUED AS DUTIES. The Agent neither assumes nor shall
it have any duty of performance or other responsibility under any contracts in
which the Agent has or obtains a security interest hereunder. If the Company
fails to perform any agreement contained herein, the Agent may but is in no way
obligated to itself perform, or cause performance of, such agreement, and the
reasonable expenses of the Agent incurred in connection therewith shall be
payable by the Company under paragraph 12. The powers conferred on the Agent
hereunder are solely to protect its interests in the Collateral and shall not
impose any duty upon it to exercise any such powers. Except for the safe custody
of any Collateral in its possession and accounting for monies actually received
by it hereunder, the Agent shall have no duty as to any Collateral or as to the
taking of any necessary steps to preserve rights against prior parties or any
other rights pertaining to any Collateral.

         10. AMENDMENTS. None of the terms and provisions of this Security
Agreement may be modified or amended in any way except by an instrument in
writing executed by each of the parties hereto.

         11. SEVERABILITY. If any one or more provisions of this Security
Agreement should be invalid, illegal or unenforceable in any respect, the
validity, legality and enforceability of the remaining provisions contained
herein shall not in any way be affected, impaired or prejudiced thereby.

         12. EXPENSES.

                                      -7-

                               SECURITY AGREEMENT
                               ------------------
<PAGE>   8

                  (a) The Company agrees to indemnify the Agent from and against
any and all claims, losses and liabilities growing out of or resulting from this
Security Agreement (including, without limitation, enforcement of this Security
Agreement), except claims, losses or liabilities resulting from the Agent's
gross negligence or willful misconduct.

                  (b) The Company will, upon demand, pay to the Agent an amount
of any and all reasonable expenses, including the reasonable fees and
disbursements of its counsel and of any experts and agents, which the Agent may
incur in connection with (i) the administration of this Security Agreement, (ii)
the custody, preservation, use or operation of, or the sale of, collection from
or other realization upon, any of the Collateral, (iii) the exercise or
enforcement of any of the rights of the Agent hereunder or under the Operative
Documents, or (iv) the failure of the Company to perform or observe any of the
provisions hereof.

         13. SUCCESSORS AND ASSIGNS; TERMINATION. This Security Agreement shall
create a continuing security interest in the Collateral and shall be binding
upon the Company, its successors and assigns, and shall inure, together with the
rights and remedies of the Agent hereunder, to the benefit of the Agent and its
successors, transferees and assigns. Upon the payment in full in immediately
available funds of all of the Secured Obligations, the termination of all
commitments to lend under the Operative Documents and the termination or
expiration of all letters of credit issued thereunder, the security interest
granted hereunder shall terminate and all rights to the Collateral shall revert
to the Company.

         14. WAIVER OF JURY TRIAL. The Agent and the Banks, in accepting this
Security Agreement, and the Company, after consulting or having had the
opportunity to consult with counsel, knowingly, voluntarily and intentionally
waive any right any of them may have to a trial by jury in any litigation based
upon or arising out of this Security Agreement or any related instrument or
agreement or any of the transactions contemplated by this Security Agreement or
any course of conduct, dealing, statements (whether oral or written) or actions
of any of them. Neither the Agent, the Banks nor the Company shall seek to
consolidate, by counterclaim or otherwise, any such action in which a jury trial
has been waived with any other action in which a jury trial cannot be or has not
been waived. These provisions shall not be deemed to have been modified in any
respect or relinquished by either the Agent, the Banks or the Company except by
a written instrument executed by all of them.


               [THE REST OF THIS PAGE INTENTIONALLY LEFT BLANK.]



                                      -8-

                               SECURITY AGREEMENT
                               ------------------

<PAGE>   9


         IN WITNESS WHEREOF, the Company has caused this Security Agreement to
be duly executed as of the day and year first set forth above.


                                               GIBSON GREETINGS, INC.


                                               By:   /s/ James T. Wilson
                                                  ------------------------------

                                                  Its:   Chief Financial Officer
                                                      --------------------------



                                      -9-

                               SECURITY AGREEMENT
                               ------------------
<PAGE>   10

                       SCHEDULE 1(b) TO SECURITY AGREEMENT

                   LIST OF OTHER OFFICE AND FACILITY LOCATIONS
                   -------------------------------------------


TYPE OF OFFICE OF FACILITY        ADDRESS           CITY       COUNTY      STATE
- --------------------------        -------           ----       ------      -----

See Schedule 1(c) attached hereto and any additional locations identified below:


                                      None


                                      -10-

                               SECURITY AGREEMENT
                               ------------------
<PAGE>   11

                       SCHEDULE 1(c) TO SECURITY AGREEMENT


                           LIST OF INVENTORY LOCATIONS
                           ---------------------------


<TABLE>
<CAPTION>
                 ADDRESS                     CITY                   COUNTY               STATE         If Leased or Warehoused,
                 -------                     ----                   ------               -----           Name and Address of
                                                                                                         LESSOR/WAREHOUSEMAN
                                                                                                         -------------------
<S>        <C>                        <C>                     <C>                     <C>          <C>
 1.         2100 Section Road             Cincinnati               Hamilton              Ohio                 Corporate
                                                                                                       Property Associates W.P.
                                                                                                      Carey & Co., Inc. Managing
                                                                                                           General Partner
                                                                                                       50 Rockefeller Plaza New
                                                                                                            York, NY 10020

 2.         3951 Madison Pike              Covington                Kenton             Kentucky                  N/A

 3.         Walnut Meadow Road               Berea                 Madison             Kentucky           See item 1 above.

 4.         8199 Dixie Highway             Florence                 Boone              Kentucky         CB Richard Ellis, Inc.
                                                                                                              PNC Center
                                                                                                        201 East Fifth Street
                                                                                                              Suite 1510
                                                                                                        Cincinnati, Ohio 45202

 5.         12027 Arrow Route          Rancho Cucamonga         San Bernardino        California         Watson Land Company
                                                                                                        22010 South Wilmington
                                                                                                          Avenue, Suite 400
                                                                                                           Carson, CA 90795
</TABLE>



                                      -11-

                               SECURITY AGREEMENT
                               ------------------
<PAGE>   12


                   SCHEDULE 1(c) TO SECURITY AGREEMENT (cont.)

         6.* Temporary leased warehouses for seasonal and Silly Slammer
inventory. Maximum inventory value $4,000,000.

         7.* Raw material and work in process inventory located at outside
vendors, manufacturers and converters in the normal course of business. Maximum
inventory value $25,000,000.

         8.* Finished goods consignment inventory. Maximum inventory value
$4,000,000.

         9. Other locations the aggregate maximum inventory value with respect
to which does not at any time exceed $500,000.

*Within 10 days after the date of this Security Agreement, the Company shall
provide to the Agent an updated Schedule 1(c) identifying the specific addresses
for temporary warehouses, outside vendors, manufacturers and converters and all
locations of consignment inventory referred to in items 6, 7 and 8 above,
together with such other information regarding such locations, and, without
limitation, executed UCC financing statements related thereto, as the Agent may
reasonably request.


Acknowledged and agreed:

GIBSON GREETINGS, INC.


By:   /S/ James T. Wilson
   --------------------------------------------

         Its:   Chief Financial Officer
             ----------------------------------



                                      -12-

                               SECURITY AGREEMENT
                               ------------------

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Gibson
Greetings, Inc.'s Quarterly Report on Form 10-Q for the six months ended June
30, 1999 and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               JUN-30-1999
<CASH>                                           5,366
<SECURITIES>                                     9,700
<RECEIVABLES>                                   72,616
<ALLOWANCES>                                    36,125
<INVENTORY>                                     66,881
<CURRENT-ASSETS>                               172,742
<PP&E>                                         164,790
<DEPRECIATION>                                  78,928
<TOTAL-ASSETS>                                 383,663
<CURRENT-LIABILITIES>                           85,125
<BONDS>                                         10,069
                                0
                                          0
<COMMON>                                           171
<OTHER-SE>                                     242,686
<TOTAL-LIABILITY-AND-EQUITY>                   383,663
<SALES>                                        144,089
<TOTAL-REVENUES>                               144,498
<CGS>                                           86,904
<TOTAL-COSTS>                                  189,340
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 276
<INCOME-PRETAX>                               (45,118)
<INCOME-TAX>                                  (17,326)
<INCOME-CONTINUING>                           (27,792)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (27,792)
<EPS-BASIC>                                     (1.76)
<EPS-DILUTED>                                   (1.76)


</TABLE>


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