GIBSON GREETINGS INC
SC 14D9/A, 2000-01-05
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                 SCHEDULE 14D-9

                      Solicitation/Recommendation Statement
                                   Pursuant to
                                Section 14(d)(4)
                     of the Securities Exchange Act of 1934
                                (Amendment No. 3)

                             -----------------------

                             Gibson Greetings, Inc.
                            (Name of Subject Company)

                             Gibson Greetings, Inc.
                      (Name of Person(s) Filing Statement)

                     Common Stock, par value $0.01 per share
           (Including the associated Preferred Share Purchase Rights)
                         (Title of Class of Securities)

                                    374827103
                      (CUSIP Number of Class of Securities)

                               Frank J. O'Connell
                 Chairman of the Board, Chief Executive Officer
                                  and President
                             Gibson Greetings, Inc.
                                2100 Section Road
                             Cincinnati, Ohio 45237
                                 (513) 841-6600
       (Name, Address and Telephone Number of Person Authorized to Receive
     Notices and Communications on Behalf of the Person(s) Filing Statement)

                             -----------------------

                                   Copies to:
                                Phillip R. Mills
                              Davis Polk & Wardwell
                              450 Lexington Avenue
                            New York, New York 10017
                                 (212) 450-4000

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<PAGE>




     This Amendment No. 3 amends and supplements the Solicitation/Recommendation
Statement on Schedule 14D-9, as amended by Amendment No. 1 filed December 7,
1999 and Amendment No. 2 filed December 17, 1999 (as so amended, the "Schedule
14D-9") originally filed with the Securities and Exchange Commission on November
9, 1999 by Gibson Greetings, Inc., a Delaware corporation (the "Company"), in
connection with the offer by Granite Acquisition Corp., a Delaware corporation
("Purchaser") and a wholly owned subsidiary of American Greetings Corporation,
an Ohio corporation ("Parent"), to purchase all outstanding Shares of the
Company, at $10.25 per Share, net to the seller in cash, upon the terms and
subject to the conditions set forth in the Offer To Purchase dated November 9,
1999 and the related Letter of Transmittal (which together constitute the
"Offer"), copies of which are attached as Exhibits 11(a)(1) and 11(a)(2),
respectively, to the Schedule 14D-1 dated November 9, 1999, as amended by
Amendment No. 1 filed December 7, 1999 and Amendment No. 2 filed December 17,
1999 (as so amended, the "Schedule 14D-1") of Purchaser and Parent.

     All capitalized terms used in this Amendment No. 3 without definition have
the meanings attributed to them in the Schedule 14D-9.

     The Schedule 14D-9 is hereby amended and/or supplemented as provided below:

ITEM 8. ADDITIONAL INFORMATION TO BE FURNISHED

     On January 4, 2000, the Company and Parent issued a joint press release, a
copy of which is included as Exhibit K hereto and incorporated herein by
reference, which extended the expiration of the Offer until 5:00 pm, Eastern
time, on Thursday, February 3, 2000.

ITEM 9. MATERIAL TO BE FILED AS EXHIBITS

      Item 9 is amended and supplemented by adding the following exhibits:

     K. Joint press release issued by Company and Parent on January 4, 2000.

                                    SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this Statement is true, complete and
correct.

                                       GIBSON GREETINGS, INC.

Date: January 4, 2000

                                       By: /s/ James T. Wilson
                                         ------------------------
                                            Name: James T. Wilson
                                           Title: Executive Vice President,
                                                  Finance and Operations and
                                                  Chief Financial Officer



<PAGE>

                                  EXHIBIT INDEX

Exhibit

    No.                                    Description
    ---                                    -----------

    99.K              Joint press release issued by Parent and the Company on
                      January 4, 2000.






                                                                 EXHIBIT K

                     AMERICAN GREETINGS EXTENDS TENDER OFFER
                           FOR GIBSON GREETINGS' STOCK

Cleveland, OH - January 4, 2000 -- American Greetings (NYSE: AM) and Gibson
Greetings (Nasdaq: GIBG) today announced that American Greetings' tender offer
for all outstanding shares of Gibson Greetings' common stock has been extended
until 5:00 p.m. Eastern time, Thursday, February 3, 2000. American Greetings and
Gibson Greetings said the offer was extended because the two companies are still
in the process of responding to a request for additional information from the
Antitrust Division of the U.S. Department of Justice .

American Greetings' tender offer was scheduled to expire at 5:00 p.m. Eastern
time, Wednesday, January 5, 2000. As of the close of business on Monday, January
3, 2000, a total of 7,260,375 shares of Gibson Greetings common stock had been
tendered and not withdrawn.

The information agent for the offer is Corporate Investor Communications, Inc.
Questions about the offer may be addressed to them at 877-842-2411.

American Greetings is the world's largest publicly held creator, manufacturer
and distributor of greeting cards and social expression products. With
headquarters in Cleveland, Ohio, American Greetings employs more than 21,000
associates around the world and has one of the largest creative studios in the
world. For more information on American Greetings, visit our site on the World
Wide Web at www.americangreetings.com.

Gibson Greetings, Inc., an industry innovator in the greeting card business, is
pursuing a strategy of marketing relationship-fostering products that provide
strong entertainment value. Gibson distributes more than 24,000 individual
relationship communication products (over 5,000 new products last year),
including greeting cards, gift wrap, party goods and licensed products. E-mail
greetings featuring Gibson content are available through the Egreetings Network
(www.egreetings.com), in which Gibson holds a minority equity interest. Gibson
cards are also available through the Internet from Sparks.com (www.sparks.com),
a leading online provider of greeting cards. For more information on Gibson
Greetings, please visit our web site at www.gibsongreetings.com.

Contact:

Dale A. Cable                                Jim King
Vice President, Treasurer                    Manager, Investor & Media Relations
American Greetings Corporation               American Greetings Corporation
(216) 252-7300                               (216) 252-4864

Adam Friedman                                James T. Wilson
Adam Friedman Associates                     Chief Financial Officer
(212) 391-7596                               Gibson Greetings, Inc.
[email protected]                       (606) 815-6000

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