UNIFIRST CORP
DEF 14A, 1997-12-03
PERSONAL SERVICES
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<PAGE>   1
 
                            SCHEDULE 14A INFORMATION
 
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                 EXCHANGE ACT OF 1934 (AMENDMENT NO.          )
 
FILED BY THE REGISTRANT [X]       FILED BY A PARTY OTHER THAN THE REGISTRANT [ ]
 
- --------------------------------------------------------------------------------
 
Check the appropriate box:
[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only (as permitted by 
    Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
 
                              UniFirst Corporation
                (Name of Registrant as Specified In Its Charter)
 
                              UniFirst Corporation
                   (Name of Person(s) Filing Proxy Statement)
 
PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):
[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
   1) Title of each class of securities to which transaction applies:
 
   2) Aggregate number of securities to which transaction applies:
 
   3) Per unit price or other underlying value of transaction computed pursuant
      to Exchange Act
      Rule 0-11:
 
   4) Proposed maximum aggregate value of transaction:
 
   5) Total fee paid:
 
[ ] Fee paid previously with preliminary materials.
 
[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.
 
   1) Amount Previously Paid:
 
   2) Form, Schedule or Registration Statement No.:
 
   3) Filing Party:
 
   4) Date Filed:
 
- --------------------------------------------------------------------------------
<PAGE>   2
 
                              UNIFIRST CORPORATION
 
                                68 JONSPIN ROAD
 
                        WILMINGTON, MASSACHUSETTS 01887
 



                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                          TO BE HELD JANUARY 13, 1998
 

     The Annual Meeting of the Shareholders of UniFirst Corporation will be held
at the Bank of Boston, 2nd Floor Conference Center, 100 Federal Street, Boston,
MA 02110 on January 13, 1998 at 10:00 A.M. for the following purposes:
 
        1.  To elect two Class III Directors, each to serve for a term of three
            years;
 
        2.  To consider and act upon any other matters which may properly come
            before the meeting or any adjournment thereof.
 



                                            By Order of the Board of Directors

 

                                            WILLIAM H. GORHAM, Clerk
 








December 3, 1997

 
     WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE MEETING, PLEASE COMPLETE AND
SIGN THE ENCLOSED PROXY AND RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE. NO
POSTAGE IS REQUIRED IF MAILED WITHIN THE UNITED STATES. YOUR PROXY MAY BE
REVOKED AT ANY TIME PRIOR TO ITS USE.
<PAGE>   3
 
                              UNIFIRST CORPORATION
 
                                68 JONSPIN ROAD
 
                        WILMINGTON, MASSACHUSETTS 01887

                            ------------------------

                              PROXY STATEMENT FOR
 
                         ANNUAL MEETING OF SHAREHOLDERS
 


                         TO BE HELD ON JANUARY 13, 1998

                      AT 10:00 A.M. AT THE BANK OF BOSTON,

       2ND FLOOR CONFERENCE CENTER, 100 FEDERAL STREET, BOSTON, MA 02110

                            ------------------------
 

GENERAL INFORMATION
 
     The enclosed proxy is being solicited on behalf of the Board of Directors
of UniFirst Corporation (the "Company") for use at the 1998 Annual Meeting of
Shareholders on January 13, 1998 (the "Annual Meeting") and at any adjournment
thereof. This Proxy Statement, the enclosed proxy and the Company's 1997 Annual
Report to Shareholders are being mailed to shareholders on or about December 3,
1997. Any shareholder signing and returning the enclosed proxy has the power to
revoke it by giving notice of such revocation to the Company in writing or in
the open meeting before any vote with respect to the matters set forth therein
is taken. The shares represented by the enclosed proxy will be voted as
specified therein if said proxy is properly signed and received by the Company
prior to the time of the Annual Meeting and is not properly revoked. The expense
of this proxy solicitation will be borne by the Company. In addition to the
solicitation of proxies by mail, the directors, officers and employees of the
Company may also solicit proxies personally or by telephone without special
compensation for such activities. The Company may also request persons, firms
and corporations holding shares in their names or in the names of their
nominees, which are beneficially owned by others, to send proxy material to and
obtain proxies from such beneficial owners. The Company will reimburse such
holders for their reasonable expenses.
 
     The Board of Directors has fixed the close of business on November 21, 1997
as the record date for the determination of the shareholders entitled to notice
of, and to vote at, this Annual Meeting and any adjournments thereof. As of the
close of business on that date, there were outstanding and entitled to vote
7,903,864 shares of Common Stock, par value $.10 per share ("Common Stock"), and
12,606,744 shares of Class B Common Stock, par value $.10 per share ("Class B
Common Stock"). Transferees after such date will not be entitled to vote at the
Annual Meeting. Each share of Common Stock is entitled to one vote per share.
Each share of Class B Common Stock is entitled to ten votes per share. All
actions submitted to a vote of shareholders are voted on by holders of Common
Stock and Class B Common Stock voting together as a single class, except for the
election of certain Directors and for the approval of matters requiring class
votes under the Business Corporations Law of the Commonwealth of Massachusetts.
<PAGE>   4
 
                           1.  ELECTION OF DIRECTORS
 
     The Board of Directors of the Company is currently composed of six members,
divided into three equal classes, with one class elected each year at the annual
meeting of shareholders. The Directors in each class serve for a term of three
years and until their successors are duly elected and qualified. As the term of
one class expires, a successor class is elected at each annual meeting of
shareholders.
 
     At the 1998 Annual Meeting, two Class III Directors will be elected to
serve until the 2001 annual meeting and until their successors are duly elected
and qualified. The Board of Directors has nominated Reynold L. Hoover to be
elected by holders of Common Stock, voting as a separate class, to serve as a
Class III Director and Cynthia Croatti to be elected by holders of Common Stock
and Class B Common Stock, voting together as a single class, to serve as a Class
III Director (collectively, the "Nominees").
 
     Unless otherwise instructed, the persons named in the proxy will vote the
shares to which the proxy relates "FOR" the election of the Nominees to the
Board of Directors. While the Company has no reason to believe that either of
the Nominees will be unable to serve as a Director, in the event either or both
of the Nominees should become unavailable to serve at the time of the Annual
Meeting, it is the intention of the persons named in the enclosed proxy to vote
such proxy for such other person or persons as they may in their discretion
select. A plurality of the votes cast by holders of shares of Common Stock,
voting as a separate class and represented in person or by proxy at the Annual
Meeting and entitled to vote thereon, is necessary to elect Reynold L. Hoover. A
plurality of the votes cast by holders of shares of Common Stock and Class B
Common Stock, voting together as a single class and represented in person or by
proxy at the Annual Meeting and entitled to vote thereon, is necessary to elect
Cynthia Croatti. Consistent with applicable law, the Company intends to count
abstentions and broker non-votes only for the purpose of determining the
presence or absence of a quorum for the transaction of business. Any shares not
voted (whether by abstention, broker non-vote or otherwise) have no impact on
the election of Directors, except to the extent that the failure to vote for an
individual results in another individual receiving a larger percentage of votes.
 
     The following table sets forth certain information with respect to the
Nominees as well as the other Directors of the Company.
 
<TABLE>
<CAPTION>
                                                                                      DIRECTOR
CLASS III DIRECTORS -- TERM EXPIRES IN 2001 (NOMINEES)                           AGE   SINCE
- ------------------------------------------------------                           ---  --------

<S>                                                                              <C>  <C>
Cynthia Croatti (1)...........................................................    42    1995
  Treasurer of the Company for more than the past five years.

Reynold L. Hoover (2).........................................................    70    1983
  Environmental Consultant since 1995. From 1991 to 1995, Manager of
     Environmental Affairs, The Stanley Works, a manufacturer of hand tools.
 
CLASS I DIRECTORS -- TERM EXPIRES IN 2000
- -----------------------------------------

Aldo Croatti (1)..............................................................    80    1950
  Chairman of the Board since the Company's incorporation in 1950 and of
     certain of its predecessors since 1940.

Albert Cohen (2)..............................................................    70    1988
  Chairman of the Board and Chief Executive Officer of Electronic Space
     Systems Corporation, a manufacturer of aerospace ground equipment, for
     more than the past five years.
</TABLE>
 
                                        2
<PAGE>   5
 
<TABLE>
<CAPTION>
                                                                                      DIRECTOR
CLASS II DIRECTORS -- TERM EXPIRES IN 1999                                       AGE   SINCE
- ------------------------------------------                                       ---  --------

<S>                                                                              <C>  <C>
Ronald D. Croatti (1).........................................................    54    1982
  Vice Chairman of the Board and Chief Executive Officer of the Company for
     more than the past five years and President of the Company since 1995.

Donald J. Evans...............................................................    71    1973
  General Counsel and First Deputy Commissioner, Massachusetts Department of
     Revenue, since November 1996. Prior to that, he was a partner in the law
     firm of Goodwin, Procter & Hoar LLP, the Company's general counsel, for
     more than the preceding five years.
</TABLE>
 
- ---------------
 
(1) Ronald Croatti and Cynthia Croatti are the son and daughter, respectively,
    of Aldo Croatti.
 
(2) The Company has designated Messrs. Cohen and Hoover as the Directors to be
    elected by the holders of Common Stock voting separately as a single class.
 
     Officers, Directors and greater than 10% shareholders are required to
furnish the Company with copies of all forms they file with the Securities and
Exchange Commission pursuant to Section 16(a) of the Securities Exchange Act of
1934, as amended (the "Exchange Act"). To the Company's knowledge, based solely
on review of the copies of such reports furnished to the Company and written
representations that no other reports were required during the 1997 fiscal year,
all Section 16(a) filing requirements applicable to its executive officers,
directors, and greater than 10% beneficial owners were satisfied.
 
MEETINGS OF THE BOARD OF DIRECTORS AND ITS COMMITTEES
 
     The Board of Directors held four meetings during the Company's 1997 fiscal
year. During the 1997 fiscal year, the Audit Committee consisted of Albert Cohen
and Reynold L. Hoover and met on two occasions. The Audit Committee is
responsible for reviewing the scope of audit and other related services provided
by the Company's independent public accountants. During the 1997 fiscal year,
the Compensation Committee consisted of Aldo Croatti, Chairman, Albert Cohen and
Donald J. Evans and met on one occasion. The Compensation Committee is
responsible for reviewing and approving the Company's executive compensation
program. The Company does not have a standing nominating committee.
 
     Each Director attended at least 75% of all of the meetings of the Board of
Directors and of the committees of which the Director was a member held during
the last fiscal year.
 
                                        3
<PAGE>   6
 
SECURITY OWNERSHIP OF MANAGEMENT AND PRINCIPAL SHAREHOLDERS
 
     The following table sets forth as of September 30, 1997 certain information
concerning shares of Common Stock and Class B Common Stock held by (i) each
Director and Nominee, (ii) each of the executive officers of the Company named
in the Summary Compensation Table, and (iii) all executive officers and
Directors as a group, in each case based on information furnished by such
individuals. Except as otherwise specified, the named beneficial owner has sole
voting and investment power. The information in the table reflects shares
outstanding of each class of common stock on September 30, 1997, and does not
take into account conversions after such date of shares of Class B Common Stock
into Common Stock. Subsequent conversions of Class B Common Stock into Common
Stock will increase the voting control of persons who retain shares of Class B
Common Stock.
 
<TABLE>
<CAPTION>
                                                             PERCENTAGE OF
            NAME OF             AMOUNT AND NATURE OF        ALL OUTSTANDING         PERCENTAGE OF
       BENEFICIAL OWNER         BENEFICIAL OWNERSHIP           SHARES(1)           VOTING POWER(1)
       ----------------         --------------------        ---------------        ---------------

<S>                             <C>                       <C>                      <C>
Aldo Croatti (2)...............      10,199,060                   49.7%                  76.1%
Ronald D. Croatti (3)..........         469,560                    2.3%                   3.5%
Cynthia Croatti (4)............         348,120                    1.7%                   2.6%
Robert L. Croatti (5)..........          32,000                    *                      *
John B. Bartlett (6)...........           7,700                    *                      *
Dennis G. Assad(6).............           4,000                    *                      *
Albert Cohen...................               0                    *                      *
Reynold L. Hoover (6)..........             400                    *                      *
Donald J. Evans (6)............           1,400                    *                      *
All Directors and executive
  officers as a group
  (10 persons).................      11,062,240                   53.9%                  82.2%
</TABLE>
 
- ---------------
 
  * Less than 1%.
 
(1) The percentages have been determined in accordance with Rule 13d-3 under the
    Exchange Act. As of September 30, 1997, a total of 20,510,608 shares of
    common stock were outstanding, of which 7,898,864 were shares of Common
    Stock entitled to one vote per share and 12,611,744 were shares of Class B
    Common Stock entitled to ten votes per share. Each share of Class B Common
    Stock is convertible into one share of Common Stock.
 
(2) All shares shown are shares of Class B Common Stock, representing 80.9% of
    such class, owned by The Aldo A. Croatti Trust - 1983, of which Aldo Croatti
    is the sole trustee and a beneficiary. The information presented does not
    include any shares owned by Mr. Croatti's wife or children, as to which
    shares Mr. Croatti disclaims any beneficial interest.
 
(3) Ronald Croatti owns shares of Class B Common Stock only, representing 3.7%
    of such class. The information presented does not include any shares owned
    by Mr. Croatti's children, as to which shares Mr. Croatti disclaims any
    beneficial interest.
 
(4) Cynthia Croatti owns shares of Class B Common Stock only, representing 2.8%
    of such class. The information presented does not include any shares owned
    by Ms. Croatti's children, as to which shares Ms. Croatti disclaims any
    beneficial interest.
 
(5) Robert Croatti is the nephew of Aldo Croatti and the cousin of Ronald
    Croatti and Cynthia Croatti. Robert Croatti owns shares of Common Stock
    only, representing less than 1% of such class.
 
(6) Each of Messrs. Bartlett, Assad, Hoover and Evans owns shares of Common
    Stock only, representing less than 1% of such class.
 
                                        4
<PAGE>   7
 
     To the best knowledge of the Company, the following are the only beneficial
owners of more than 5% of the outstanding Common Stock or Class B Common Stock
of the Company as of September 30, 1997.
 
<TABLE>
<CAPTION>
                                                             PERCENTAGE OF
            NAME OF             AMOUNT AND NATURE OF        ALL OUTSTANDING         PERCENTAGE OF
       BENEFICIAL OWNER         BENEFICIAL OWNERSHIP           SHARES(1)           VOTING POWER(1)
       ----------------         --------------------        ---------------        ---------------

<S>                             <C>                       <C>                      <C>
Aldo Croatti(2)................      10,199,060                   49.7%                  76.1%
Marie Croatti(3)...............       1,448,132                    7.1%                  10.2%
William Blair & Company(4).....       1,198,675                    5.8%                   *
Societe Generale Asset Manage-
  ment Corp.(5)................         789,500                    3.8%                   *
</TABLE>
 
- ---------------
 
  * Less than 1%.
 
(1) The percentages have been determined in accordance with Rule 13d-3 under the
    Exchange Act. As of September 30, 1997, a total of 20,510,608 shares of
    common stock were outstanding, of which 7,898,864 were shares of Common
    Stock entitled to one vote per share and 12,611,744 were shares of Class B
    Common Stock entitled to ten votes per share. Each share of Class B Common
    Stock is convertible into one share of Common Stock.
 
(2) All shares shown are shares of Class B Common Stock, representing 80.9% of
    such class, owned by The Aldo A. Croatti Trust - 1983, of which Aldo Croatti
    is the sole trustee and a beneficiary. The information presented does not
    include any shares owned by Mr. Croatti's wife or children, as to which
    shares Mr. Croatti disclaims any beneficial interest.
 
(3) Includes 423,168 shares of Class B Common Stock and 84,792 shares of Common
    Stock owned of record by Marie Croatti, as Trustee under several trusts, the
    beneficiaries of which are the grandchildren of Aldo Croatti, as to which
    shares Mrs. Croatti disclaims any beneficial interest. Mrs. Croatti
    individually owns 940,172 shares of Class B Common Stock, representing 7.5%
    of such class.
 
(4) The address of William Blair & Company is 222 West Adams Street, Chicago, IL
    60606. William Blair & Company owns shares of Common Stock only,
    representing 15.2% of such class. The Company has relied solely upon the
    information set forth in Schedule 13G, dated October 14, 1997, filed with
    the Securities and Exchange Commission.
 
(5) The address of Societe Generale Asset Management Corp. is 1221 Avenue of the
    Americas, New York, New York 10020. Societe Generale Asset Management Corp.
    owns shares of Common Stock only, representing 10% of such class. Societe
    Generale Asset Management Corp. shares voting power over the shares listed
    with its investment advisory client(s). The Company has relied solely upon
    the information set forth in Schedule 13G, dated March 10, 1997, filed with
    the Securities and Exchange Commission.
 
    Marie Croatti is the wife of Aldo Croatti. Their address is c/o UniFirst
Corporation, 68 Jonspin Road, Wilmington, Massachusetts 01887. Because of his
stock holdings and his executive position with the Company, Aldo Croatti may be
deemed to be a "parent" of the Company within the meaning of the Securities Act
of 1933, as amended.
 
                                        5
<PAGE>   8
 
SUMMARY COMPENSATION TABLE
 
     The following table sets forth compensation paid to the Chief Executive
Officer of the Company and the four other most highly compensated executive
officers of the Company during 1997 for each of the three fiscal years ended
August 30, 1997, for services rendered in all capacities to the Company.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                               LONG TERM COMPENSATION
                                                                          ---------------------------------
                                        ANNUAL COMPENSATION                       AWARDS           PAYOUTS
                             ------------------------------------------   --------------------   ----------
                                                           OTHER ANNUAL   RESTRICTED                            ALL OTHER
         NAME AND                                          COMPENSATION      STOCK    OPTIONS/      LTIP      COMPENSATION
    PRINCIPAL POSITION       YEAR   SALARY($)   BONUS($)      (1) ($)      AWARDS($)   SARS(#)   PAYOUTS($)        (2)
    ------------------       ----   ---------   --------   ------------   ----------  --------   ----------   ------------
<S>                          <C>    <C>         <C>        <C>            <C>          <C>       <C>          <C>
Ronald D. Croatti(3)........ 1997   $280,157    $61,625         --            --         --          --         $ 10,270
Vice Chairman of the         1996    268,710     58,050         --            --         --          --            9,382
  Board, Chief Executive     1995    245,071     42,875         --            --         --          --           10,369
  Officer and President

Aldo Croatti................ 1997    200,850     44,187         --            --         --          --           10,270
Chairman of the Board        1996    204,713     44,187         --            --         --          --            9,382
                             1995    200,850     35,149         --            --         --          --           10,369

Robert L. Croatti........... 1997    211,400     46,502         --            --         --          --           10,270
Executive Vice               1996    204,509     44,175         --            --         --          --            9,382
  President                  1995    189,288     33,118         --            --         --          --           10,369

John B. Bartlett............ 1997    178,758     39,320         --            --         --          --           10,270
Senior Vice President        1996    171,131     36,968         --            --         --          --            9,382
  and Chief Financial        1995    157,533     27,562         --            --         --          --           10,369
  Officer

Dennis G. Assad (4)......... 1997    140,322     30,868         --            --         --          --           10,270
Vice President of            1996    137,310     29,655         --            --         --          --            8,387
  Sales and Marketing        1995    109,173     19,102         --            --         --          --            7,793
</TABLE>
 
- ---------------
 
(1) Perquisites and other personal benefits paid to each named executive officer
    in each instance aggregated less than $50,000 or 10% of the total annual
    salary and bonus set forth in the columns entitled "Salary" and "Bonus" for
    each named executive officer.
 
(2) Amount shown represents Company's contribution to the named executive's
    account under the Company's Profit Sharing Plan.
 
(3) Ronald Croatti was elected President of the Company as of the beginning of
    the 1996 fiscal year.
 
(4) Dennis G. Assad was elected Vice President of Sales and Marketing in January
    1996. Prior to that time, he had served as a Regional General Manager of the
    Company for more than the preceding five years.
 
                                        6
<PAGE>   9
 
SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN
 
     The Company maintains the UniFirst Unfunded Supplemental Executive
Retirement Plan (the "SERP") available to certain eligible employees of the
Company and its affiliates. Retirement benefits available under the SERP are
based on a participant's average annual base earnings for the last three years
of employment prior to his retirement date ("Final Average Earnings"). Upon the
retirement of a participant on his social security retirement date, the
participant will be paid two times his Final Average Earnings over a twelve year
period. Upon the death of a participant, the participant's designated
beneficiary will be paid retirement benefits as above (determined as of the date
of death if pre-retirement). Additionally, the designated beneficiary will
receive a lump sum benefit equal to 40% of the participant's Final Average
Earnings. The SERP provides that, upon any change of control, retirement
benefits of participants who are age 50 or over and whose employment is
terminated within three years of the change of control will become vested and
payable, subject to certain years of service requirements.
 
<TABLE>
<CAPTION>
                                                                   ANNUAL
                   AVERAGE                                       RETIREMENT
               COMPENSATION(1)                                   BENEFIT(2)
               ---------------                                   ----------

               <S>                                             <C>
               $125,000.......................................     $20,833
               $150,000.......................................     $25,000
               $175,000.......................................     $29,167
               $200,000.......................................     $33,333
               $225,000.......................................     $37,500
               $250,000.......................................     $41,667
               $275,000.......................................     $45,833
               $300,000.......................................     $50,000
               $325,000.......................................     $54,167
               $350,000.......................................     $58,333
</TABLE>
 
- ---------------
 
(1) Average Compensation for purposes of this table is based on the
    participant's average base salary for the last three years of full-time
    employment preceding retirement.
 
(2) The Annual Retirement Benefit is payable for twelve years beginning at the
    participant's social security retirement age. There is no deduction for
    Social Security or other offset amounts.
 
                        REPORT OF COMPENSATION COMMITTEE
 
     The Compensation Committee currently consists of Albert Cohen and Donald J.
Evans, two Directors who are not employees of the Company, and Aldo Croatti,
Chairman. The Compensation Committee reviews and approves the Company's
executive compensation program.
 
COMPENSATION PHILOSOPHY
 
     The Company seeks to attract and retain executive officers who, in the
judgment of the Company's Board of Directors, possess the skill, experience and
motivation to contribute significantly to the long-term success of the Company
and to long-term stock price appreciation. With this philosophy in mind, the
Compensation Committee follows an executive officer compensation program
designed to foster the mutuality of interest between the Company's executive
officers and the Company's shareholders and to provide senior management
additional incentive to enhance the sales growth and profitability of the
Company, and thus shareholder value.
 
     The Compensation Committee currently reviews its compensation policy
annually. Compensation of executive officers currently consists of a base salary
and, based on the achievement of predetermined corporate performance objectives,
a cash bonus. Although the Company's fiscal year ends in August, compensation
decisions generally are made on a calendar year basis.
 
                                        7
<PAGE>   10
 
     On November 6, 1996 the Board of Directors adopted the Company's 1996 Stock
Incentive Plan which was approved by the shareholders of the Company at the
Company's 1997 Annual Meeting. No options or awards have been granted to date
under this Plan.
 
BASE SALARY
 
     Each year, the Compensation Committee consults with the Chief Executive
Officer with respect to setting the base salaries of its executive officers,
other than the Chief Executive Officer, for the ensuing year. Annual salary
adjustments are determined by evaluating the financial performance of the
Company during the prior year, each executive officer's contribution to the
profitability, sales growth, return on equity and market share of the Company
during the prior year and the compensation programs and levels paid to
executives at other companies generally.
 
INCENTIVE COMPENSATION PLAN
 
     Annual cash bonuses for executive officers of the Company are determined in
accordance with the Company's incentive compensation plan, the philosophy and
substantive requirements of which are reviewed by the Compensation Committee
each year. Cash bonuses are determined with reference to the Company's financial
performance as measured by growth in revenues and earnings per share and by the
Company's customer retention levels.
 
     Each year, the Compensation Committee confers with the Chief Executive
Officer and establishes performance goals for revenues, earnings per share and
customer retention. In its determination of the amount of cash bonuses, the
Compensation Committee places primary emphasis on growth in earnings per share
and lesser emphasis on revenue growth and customer retention. The cash bonuses
awarded depend on the extent to which the performance of the Company meets or
exceeds the budgeted amounts. In addition, the Compensation Committee
establishes minimum achievement thresholds and maximum bonus levels for each of
these performance criteria which apply uniformly to the Company's executive
officers. Bonuses are determined and paid annually after the end of each fiscal
year.
 
COMPENSATION OF CHIEF EXECUTIVE OFFICER
 
     The Compensation Committee established the compensation of Ronald D.
Croatti, the Chief Executive Officer, for 1997 using the same criteria
applicable to determining compensation levels and bonuses for other executive
officers as noted in this report. Based on the financial performance of the
Company during the 1996 fiscal year, the compensation levels paid to executives
of other companies generally and Mr. Croatti's contribution to the
profitability, sales growth, return on equity and market share of the Company
during the 1996 fiscal year and his leadership of the Company, Mr. Croatti's
1997 base salary was established at $285,730, an increase of 6.0% over the prior
year.
 
                                            Aldo Croatti (Chairman)
                                            Albert Cohen
                                            Donald J. Evans
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     Aldo Croatti, Chairman of the Board of Directors and formerly Chief
Executive Officer of the Company, is, and was during fiscal 1997, a member of
the Compensation Committee. The Company is not aware of any compensation
committee interlocks.
 
                                        8
<PAGE>   11
 
STOCK PERFORMANCE GRAPH
 
     Set forth below is a line graph comparing the yearly percentage change in
the cumulative total shareholder return on the Company's Common Stock, based on
the market price of the Common Stock and assuming reinvestment of dividends,
with a peer group and with the total return of companies within the Standard &
Poor's 500 Stock Index. The peer group is composed of Cintas Corporation, G & K
Services, Inc., Unitog Co., National Service Industries, Inc. and Angelica
Corporation. The calculation of total cumulative return assumes a $100
investment in the Company's Common Stock, the peer group and the S&P 500 Stock
Index on August 31, 1992.
 
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
 
        AMONG UNIFIRST CORPORATION, THE S & P 500 INDEX AND A PEER GROUP
 
<TABLE>
<CAPTION>
        Measurement Period           UniFirst
      (Fiscal Year Covered)         Corporation         Peer Group           S & P 500
<S>                                    <C>                 <C>                 <C>
8/92                                   100                 100                 100
8/93                                   135                 114                 115
8/94                                   114                 128                 122
8/95                                   118                 149                 148
8/96                                   176                 203                 175
8/97                                   207                 248                 246
</TABLE>
 
* $100 INVESTED ON 08/31/92 IN STOCK OR INDEX -
  INCLUDING REINVESTMENT OF DIVIDENDS.
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     The Company retained during the 1997 fiscal year and proposes to retain
during the 1998 fiscal year the law firm of Goodwin, Procter & Hoar LLP. Donald
J. Evans, a Director of the Company, was formerly a partner of the law firm of
Goodwin, Procter & Hoar LLP, and William H. Gorham, the Secretary and Clerk of
the Company, is a partner in the law firm of Goodwin, Procter & Hoar LLP.
 
                                        9
<PAGE>   12
 
DIRECTOR COMPENSATION
 
     Each Director who is not an employee of the Company receives a director's
fee of $9,500 per year and $1,000 per directors' meeting attended and $250 per
telephone directors' meeting and committee meeting attended. A Director who is
also an employee of the Company receives no director's fee.
 
                               2.  OTHER MATTERS
 
     Management is not aware of any other matters which may come before the
Annual Meeting; however, if any matters other than those set forth in the
attached Notice of Annual Meeting should be properly presented at the Annual
Meeting, the persons named in the enclosed proxy intend to take such action as
will be, in their discretion, consistent with the best interest of the Company.
 
INDEPENDENT PUBLIC ACCOUNTANTS
 
     Management has selected the firm of Arthur Andersen LLP, independent public
accountants, to serve as auditors for the fiscal year ending August 29, 1998.
Arthur Andersen LLP has served as the Company's auditors since 1972.
 
     A representative of Arthur Andersen LLP is expected to be present at the
Annual Meeting. He or she will have an opportunity to make a statement, if he or
she desires to do so, and will be available to respond to appropriate questions.
 
SHAREHOLDER PROPOSALS
 
     Any shareholder desiring to present a proposal for inclusion in the
Company's Proxy Statement in connection with the Company's 1999 Annual Meeting
of Shareholders must submit the proposal so as to be received by the Clerk of
the Company at the principal executive offices of the Company, 68 Jonspin Road,
Wilmington, Massachusetts 01887, not later than August 5, 1998. In addition, in
order to be included in the proxy statement, such a proposal must comply with
the requirements as to form and substance established by applicable laws and
regulations.
 
     Shareholders wishing to present business for action, other than proposals
to be included in the Company's Proxy Statement, or to nominate candidates for
election as directors at a meeting of the Company's shareholders, must do so in
accordance with the Company's By-laws. The By-laws provide, among other
requirements, that in order to be presented at the 1999 Annual Meeting, such
shareholder proposals or nominations may be made only by a stockholder of record
who shall have given notice of the proposal or nomination and the related
required information to the Company no earlier than September 15, 1998 and no
later than October 30, 1998.
 
     WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE MEETING, PLEASE FILL IN AND
SIGN THE ENCLOSED PROXY AND RETURN IT PROMPTLY IN THE ENVELOPE PROVIDED. IF YOU
DESIRE TO VOTE YOUR STOCK IN PERSON AT THE MEETING, YOUR PROXY MAY BE REVOKED.
 
December 3, 1997
 
                                       10
<PAGE>   13
                                  DETACH HERE                             UNI 2F


                              UNIFIRST CORPORATION


           The undersigned holder of shares of Common Stock of UniFirst
      Corporation hereby appoints ALDO A. CROATTI, RONALD D. CROATTI and DONALD
      J. EVANS, and each of them, proxies with power of substitution to vote on
      behalf of the undersigned at the Annual Meeting of Shareholders of
      UniFirst Corporation to be held at the offices of BankBoston, N.A., 2nd
      Floor Conference Center, 100 Federal Street, Boston, Massachusetts 02110,
      on Tuesday, January 13, 1998 at 10:00 o'clock in the forenoon, and at any
P     adjournment thereof, hereby granting full power and authority to act on
      behalf of the undersigned at this meeting and at any adjournment thereof.
R     In their discretion, the proxies are authorized to vote upon such other
      business as may properly come before the meeting or any adjournment
O     thereof. The undersigned hereby revokes any proxy previously given and
      acknowledges receipt of the Notice of Annual Meeting and Proxy Statement
X     and a copy of the Annual Report for the fiscal year ended August 31, 1997.
 
Y          WHEN PROPERLY EXECUTED, THIS PROXY WILL BE VOTED IN THE MANNER
      DIRECTED HEREIN BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS GIVEN,
      THIS PROXY WILL BE VOTED FOR THE NOMINEE LISTED IN PROPOSAL 1, SO THAT A
      SHAREHOLDER WISHING TO VOTE IN ACCORDANCE WITH THE BOARD OF DIRECTORS'
      RECOMMENDATION NEED ONLY SIGN AND DATE THIS PROXY ON THE REVERSE SIDE AND
      RETURN IT IN THE ENCLOSED ENVELOPE.
                                        
              (Please sign on the reverse side and return promptly   SEE REVERSE
                           in the enclosed envelope.)                    SIDE

<PAGE>   14
                                  DETACH HERE                              UNI F

      Please mark
[ X ] vote as in
      this example.


      THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE NOMINEES SET FORTH IN
      PROPOSAL 1 BELOW.


      1. ELECTION OF TWO CLASS III DIRECTORS.
         Nominees: Cynthia Croatti and Reynold L. Hoover

                           FOR         WITHELD
                   [  ]   BOTH   [  ] FROM BOTH
                        NOMINEES       NOMINEES


      [  ] _______________________________________
           For both nominees except as noted above



                              MARK HERE IF YOU PLAN TO ATTEND THE MEETING   [  ]

                              MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT [  ]

                              For joint accounts, each owner should sign.
                              Executors, Administrators, Trustees, etc. should
                              give full title.







Signature: ______________ Date: _______ Signature: ______________ Date: ________


<PAGE>   15
                                  DETACH HERE                             UN2 2F


                              UNIFIRST CORPORATION


           The undersigned holder of shares of Class B of Common Stock of
      UniFirst Corporation hereby appoints ALDO A. CROATTI, RONALD D. CROATTI
      and DONALD J. EVANS, and each of them, proxies with power of substitution
      to vote on behalf of the undersigned at the Annual Meeting of Shareholders
      of UniFirst Corporation to be held at the offices of BankBoston, N.A., 2nd
      Floor Conference Center, 100 Federal Street, Boston, Massachusetts 02110,
      on Tuesday, January 13, 1998 at 10:00 o'clock in the forenoon, and at any
P     adjournment thereof, hereby granting full power and authority to act on
      behalf of the undersigned at this meeting and at any adjournment thereof.
R     In their discretion, the proxies are authorized to vote upon such other
      business as may properly come before the meeting or any adjournment
O     thereof. The undersigned hereby revokes any proxy previously given and
      acknowledges receipt of the Notice of Annual Meeting and Proxy Statement
X     and a copy of the Annual Report for the fiscal year ended August 31, 1997.
 
y          WHEN PROPERLY EXECUTED, THIS PROXY WILL BE VOTED IN THE MANNER
      DIRECTED HEREIN BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS GIVEN,
      THIS PROXY WILL BE VOTED FOR THE NOMINEE LISTED IN PROPOSAL 1, SO THAT A
      SHAREHOLDER WISHING TO VOTE IN ACCORDANCE WITH THE BOARD OF DIRECTORS'
      RECOMMENDATION NEED ONLY SIGN AND DATE THIS PROXY ON THE REVERSE SIDE AND
      RETURN IT IN THE ENCLOSED ENVELOPE.
                                        
              (Please sign on the reverse side and return promptly   SEE REVERSE
                           in the enclosed envelope.)                    SIDE

<PAGE>   16
                                  DETACH HERE                              UN2 F

      Please mark
[ X ] vote as in
      this example.


      THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE NOMINEE SET FORTH IN
      PROPOSAL 1 BELOW.


      1. ELECTION OF ONE CLASS III DIRECTORS.
         Nominees: Cynthia Croatti

                           FOR        WITHELD
                   [  ]   BOTH   [  ] FROM THE
                        NOMINEES      NOMINEE



                              MARK HERE IF YOU PLAN TO ATTEND THE MEETING   [  ]

                              MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT [  ]

                              For joint accounts, each owner should sign.
                              Executors, Administrators, Trustees, etc. should
                              give full title.







Signature: ______________ Date: _______ Signature: ______________ Date: ________



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