SHUFFLE MASTER INC
10-Q, 1997-09-08
MISCELLANEOUS MANUFACTURING INDUSTRIES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q


(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

         For the quarterly period ended July 31, 1997

                                       OR

[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

         For the transition period from                    to


                         Commission file number: 0-20820

                              SHUFFLE MASTER, INC.
             (Exact name of registrant as specified in its charter)

           Minnesota                                     41-1448495
 (State or Other Jurisdiction                  (IRS Employer Identification No.)
of Incorporation or Organization)


  10901 Valley View Road, Eden Prairie          MN           55344
(Address of Principal Executive Offices)     (State)       (Zip Code)


       Registrant's Telephone Number, Including Area Code: (612) 943-1951



Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                            Yes  _X_     No ___

As of August 29, 1997, there were 10,368,000 shares of the Company's $.01 par
value common stock outstanding.


<PAGE>


PART 1 - FINANCIAL INFORMATION
ITEM 1.  FINANCIAL STATEMENTS

                              SHUFFLE MASTER, INC.
                           CONSOLIDATED BALANCE SHEETS

(IN THOUSANDS)                                      JULY 31, OCTOBER 31,
                                                    -------   -------
ASSETS                                               1997      1996
                                                    -------   -------
                                                  (unaudited)
CURRENT ASSETS:
Cash and cash equivalents                           $ 1,713   $ 3,440
Investments                                          18,222    23,038
Accounts receivable                                   6,172     3,567
Inventories                                           1,749     2,059
Other current assets                                    760     1,366
                                                    -------   -------

Total current assets                                 28,616    33,470

SYSTEMS AND EQUIPMENT LEASED UNDER OPERATING
LEASES, NET, AND HELD FOR LEASE                       8,962     7,491

PROPERTY AND EQUIPMENT, NET                           3,535     3,039

INTANGIBLE ASSETS, NET, PRIMARILY PURCHASED GAMES     3,895       802

OTHER ASSETS                                            880       495
                                                    -------   -------
                                                    $45,888   $45,297
                                                    =======   =======

LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
Accounts payable                                    $   841   $ 1,369
Accrued liabilities:
  Compensation                                        1,101       698
  Expenses                                              286       198
Customer deposits                                     1,983     1,335
Tournament playoff liability                          2,575     2,072
Current portion of long-term obligation                 601      --
Income taxes payable                                    133       254
                                                    -------   -------

Total current liabilities                             7,520     5,926

DEFERRED INCOME TAXES                                   232       232

LONG-TERM OBLIGATION                                  1,860      --

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
Common stock, $.01 par value, 30,000 shares
authorized, 10,387 and 11,177 shares
issued and outstanding                                  104       112
Additional paid-in capital                           30,352    37,043
Retained earnings                                     5,820     1,984
                                                    -------   -------
Total shareholders' equity                           36,276    39,139
                                                    -------   -------
                                                    $45,888   $45,297
                                                    =======   =======


                 See Notes to Consolidated Financial Statements


<PAGE>


                              SHUFFLE MASTER, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (unaudited)



(IN THOUSANDS, EXCEPT PER          THREE MONTHS ENDED     NINE MONTHS ENDED
 SHARE AMOUNTS)                          JULY 31,             JULY 31,
                                   -------------------   -------------------
                                     1997       1996       1997       1996
                                   --------   --------   --------   --------
REVENUE:

Shuffler lease                     $  2,729   $  2,514   $  8,313   $  7,009
Shufflers sales                       2,422      1,226      6,421      2,866
Let It Ride(R)The Tournament(TM)      1,553      1,818      4,883      5,494
Other                                   744        326      1,770        716
                                   --------   --------   --------   --------

                                      7,448      5,884     21,387     16,085
COSTS AND EXPENSES:

Cost of leases, sales and Let
  It Ride(R)The Tournament(TM)        2,699      2,312      7,712      5,628
Selling, general and
  administrative                      2,500      1,760      7,450      4,820
Research and development                397        305      1,115        848
                                   --------   --------   --------   --------
                                      5,596      4,377     16,277     11,296
                                   --------   --------   --------   --------

INCOME FROM OPERATIONS                1,852      1,507      5,110      4,789

OTHER INCOME (EXPENSE):

Loss on notes receivable               --         --         --       (3,370)
Interest income                         249        378        886      1,088
                                   --------   --------   --------   --------

Income before income taxes            2,101      1,885      5,996      2,507
Provision for income taxes              760        450      2,160        625
                                   --------   --------   --------   --------

NET INCOME                         $  1,341   $  1,435   $  3,836   $  1,882
                                   ========   ========   ========   ========

WEIGHTED AVERAGE COMMON AND
COMMON EQUIVALENT SHARES
OUTSTANDING                          10,553     11,344     10,876     11,294
                                   ========   ========   ========   ========

NET INCOME PER SHARE               $    .13   $    .13   $    .35   $    .17
                                   ========   ========   ========   ========


                 See Notes to Consolidated Financial Statements


<PAGE>


                              SHUFFLE MASTER, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (unaudited)

<TABLE>
<CAPTION>
                                                                NINE MONTHS ENDED
                                                                     JULY 31,
                                                               --------------------
(IN THOUSANDS)                                                   1997        1996
                                                               --------    --------
<S>                                                            <C>         <C>     
CASH FLOWS FROM OPERATING ACTIVITIES:

Net income                                                     $  3,836    $  1,882
Adjustments to reconcile net income to net cash provided by
operating activities:
Depreciation and amortization                                     2,773       1,803
Provision for inventory obsolescence                                432         210
Loss on notes receivable                                           --         3,300
Changes in operating assets and liabilities:
Accounts receivable                                              (2,605)       (728)
Inventories                                                        (122)       (356)
Other current assets                                                  6      (1,159)
Tournament playoff liability                                        503       3,643
Income taxes payable                                               (121)        420
Accounts payable and accrued liabilities                            (37)        577
Customer deposits                                                   648         503
                                                               --------    --------

Net cash provided by operating activities                         5,313      10,095
                                                               --------    --------

CASH FLOWS FROM INVESTING ACTIVITIES:

Purchases of investments                                        (60,706)    (44,084)
Proceeds from the sale and maturity of investments               65,522      36,431
Payments for systems and equipment leased and held for lease     (3,429)     (2,304)
Purchases of property and equipment                              (1,103)     (1,302)
Payments for intangible assets, including purchased games          (281)       (153)
Other                                                              (354)       (195)
                                                               --------    --------

Net cash used by investing activities                              (351)    (11,607)
                                                               --------    --------

CASH FLOWS FROM FINANCING ACTIVITIES:

Repurchase of common shares                                      (6,736)       --
Proceeds from issuance of common stock                               47         894
                                                               --------    --------

Net cash (used) provided by financing activities                 (6,689)        894
                                                               --------    --------

NET DECREASE IN CASH AND CASH EQUIVALENTS                        (1,727)       (618)
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD                    3,440       1,896
                                                               --------    --------

CASH AND CASH EQUIVALENTS, END OF PERIOD                       $  1,713    $  1,278
                                                               ========    ========

CASH PAID FOR INCOME TAXES                                     $  2,291    $    277
                                                               ========    ========

</TABLE>


                 See Notes to Consolidated Financial Statements

<PAGE>



                              SHUFFLE MASTER, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.   Interim Financial Statements:

     The financial statements as of July 31, 1997, and for the three and nine
     month periods ended July 31, 1997 and 1996, are unaudited, but in the
     opinion of management include all adjustments (consisting only of normal,
     recurring adjustments) necessary for a fair presentation of the financial
     results for the interim periods. The results of operations for the three
     and nine months ended July 31, 1997, are not necessarily indicative of the
     results to be expected for the year ended October 31, 1997. These interim
     statements should be read in conjunction with the Company's October 31,
     1996, financial statements and notes thereto included in its Form 10-K.

2.   Inventories:

                                            JULY 31,     OCTOBER 31,
                 DESCRIPTION                  1997          1996
      -----------------------------        ----------    ----------

      Raw materials                        $1,560,000    $1,600,000
      Work-in-progress                        487,000       432,000
      Finished goods                          192,000       187,000
                                           ----------    ----------
                                            2,239,000     2,219,000
      Less:  Valuation allowance             (480,000)     (160,000)
                                           ----------     ---------

                                           $1,749,000    $2,059,000
                                           ==========    ==========

3.   Systems and Equipment Leased and Held for Lease:

     Systems and equipment leased and held for lease include the various models
     of shufflers, Let It Ride(R) table equipment and video machines.

                                                    JULY 31,       OCTOBER 31,
                DESCRIPTION                           1997             1996
      ---------------------------------------      -----------     -----------

      Systems and equipment leased:
         Shuffler systems                          $ 5,477,000     $ 5,190,000
         Let It Ride(R)equipment                     3,222,000       2,329,000
                                                   -----------     -----------
                                                     8,699,000       7,519,000

         Less:  Accumulated depreciation            (3,835,000)     (2,456,000)
                                                   -----------     -----------
                                                     4,864,000       5,063,000
      Systems and equipment held for lease:
         Shuffler systems                            1,977,000       1,522,000
         Let It Ride(R)equipment                     2,121,000         906,000
                                                   -----------     -----------

                                                   $ 8,962,000     $ 7,491,000
                                                   ===========     ===========

4.   Common Stock:

     In the current year second quarter, the Board of Directors authorized the
     repurchase of up to $5,000,000 of the Company's shares in the open market
     or privately negotiated transactions. The Company repurchased 228,000
     shares at a total cost of $1,736,000 during the quarter ended July 31,
     1997. The first $5,000,000 Board authorization for share repurchases was
     completed in April 1997.


<PAGE>


                              SHUFFLE MASTER, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)



5.   Contingencies:

     The Company is involved in litigation with Progressive Games, Inc., a
     Florida corporation. The Company has a declaratory judgment action pending
     in the United States District Court in Nevada, Mississippi, and Connecticut
     requesting a determination that certain patents owned by Progressive Games,
     Inc. are either invalid or not infringed by the Company. Progressive Games,
     Inc. is suing the Company in United States District Court in Nevada,
     Mississippi and Connecticut alleging the Company's Let It Ride(R) The
     Tournament(TM) game and apparatus infringe certain of Progressive Games,
     Inc.'s patents. Progressive Games, Inc. is asking for injunctive relief and
     damages.

     The Company has challenged the validity of some of Progressive Games,
     Inc.'s patents in the U.S. Patent and Trademark Office. The Company
     believes that the pertinent claims of Progressive Games, Inc.'s patents are
     invalid, but in the event they are held to be valid, the Company believes
     the Let It Ride(R) The Tournament(TM) game and apparatus do not infringe
     any of Progressive Games, Inc.'s patents.

     The Company has agreed to defend and indemnify, and is defending and
     indemnifying all of its Let It Ride(R) The Tournament(TM) casino licensees
     who were sued by Progressive Games, Inc. due to their use of the Let It
     Ride(R) The Tournament(TM) game and apparatus. If Progressive Games, Inc.
     should prevail in its suit, management does not believe it would materially
     affect the Company's financial condition.

     The Company had been sued in United States District Court in Nevada by DD
     Stud, Inc. and Anchor Coin, both Nevada corporations, and had
     counterclaimed against Stanley E. Fulton, Anchor Gaming, DD Stud, Inc., and
     Anchor Coin. In August 1997, the Company and DD Stud, Inc., Anchor Coin,
     Stanley E. Fulton and Anchor Gaming settled their pending claims and
     related companion claims, and the lawsuit in federal court in Nevada is in
     the process of being dismissed. The financial terms of the settlement were
     not material.


6.   Reclassifications:

     Certain reclassifications were made to the July 31, 1996, financial
     statements to conform to the current period presentation. Specifically, Let
     It Ride(R) The Tournament(TM) playoff prize fund revenue, and related
     playoff prize fund expenses included in cost of sales, leases and Let It
     Ride(R) The Tournament(TM) were each reduced by $3,223,000 and $12,046,000
     for the quarter and nine months ended July 31, 1996, respectively. This was
     the amount collected by the Company during the third quarter and first nine
     months of fiscal 1996 to fund Let It Ride(R) The Tournament(TM) guaranteed
     cash prize payments. This reclassification had no effect on net income as
     previously reported.


<PAGE>


ITEM 2:  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS


                              RESULTS OF OPERATIONS

The following table sets forth selected financial information derived from the
Company's Consolidated Statements of Operations:

                                        THREE MONTHS        NINE MONTHS
                                      ----------------    ----------------
PERIOD ENDED JULY 31,                  1997      1996      1997      1996
- ------------------------------------  ------    ------    ------    ------

Revenue                                100.0%    100.0%    100.0%    100.0%
Cost of products                        36.2      39.3      36.1      35.0
                                      ------    ------    ------    ------
Gross margin                            63.8      60.7      63.9      65.0
                                      ------    ------    ------    ------
Selling, general and administrative     33.6      29.9      34.8      30.0
Research and development                 5.3       5.2       5.2       5.2
                                      ------    ------    ------    ------
Income from operations                  24.9      25.6      23.9      29.8
Other income (expense), net              3.3       6.4       4.1     (14.2)
                                      ------    ------    ------    ------
Income before income taxes              28.2      32.0      28.0      15.6
Provision for income taxes              10.2       7.6      10.1       3.9
                                      ------    ------    ------    ------
Net income                              18.0%     24.4%     17.9%     11.7%
                                      ======    ======    ======    ======

REVENUE

Revenue for the three months ended July 31, 1997, was $7,448,000, an increase of
$1,564,000 or 26.6% over the same period last year. Shuffler lease revenue
increased by $215,000, or 8.6% from the third quarter of last year, as the
installed lease base at the end of the respective periods increased by 4.9%.
Total shuffler sales were $2,422,000 in the current quarter, an increase of
$1,196,000, or 97.6% from the prior year third quarter. Shuffler unit sales
totaled 332 in the current third quarter, of which 199 units were sales
conversions of units under lease or back-up units on the casino property. A
total of 172 shufflers were sold in last year's third quarter. Revenue from Let
It Ride(R) The Tournament(TM) was $1,553,000 in the current quarter, down from
$1,818,000 in the prior year. Last year's third quarter included revenue of
$184,000 resulting from receipt of surplus funds collected to fund the
guaranteed prize payouts. There has been no receipt of surplus funds during the
current fiscal year. Excluding the surplus funds, Let It Ride(R) The
Tournament(TM) revenue decreased by $81,000, or 5.0% from the third quarter in
fiscal 1996. Revenue from Let It Ride(R) The Tournament(TM) is derived from a
percentage of the $1.00 bonus bet option in Nevada and Mississippi, while
revenue from Foxwoods Resort Casino and Mohegan Sun is earned monthly on a fixed
fee basis. There were approximately 195 tables under license at these
jurisdictions as of July 31, 1997.

Revenue for the nine months ended July 31, 1997, was $21,387,000, an increase of
$5,302,000 or 33.0% over the nine month period ended July 31, 1996. Lease
revenue increased to $8,313,000 in the current year compared to $7,009,000 in
the prior year period, while shuffler sales increased by $3,555,000 to
$6,421,000 in the current nine month period. Let It Ride(R) The Tournament(TM)
revenue decreased by 12.5% between the comparable nine month periods due to a
combination of a decrease in hands played and decreased participation by the
players in the $1.00 bonus bet option in Nevada casinos. In addition, prior year
revenue included the receipt of $430,000 of surplus funds collected to fund the
guaranteed prize payouts. Other revenue increased by $1,054,000 from the prior
year, principally due to revenue generated from the monthly royalty fees on the
installed Let It Ride(R) basic tables, revenue recognized on the sale of service
and warranty contracts sold to casinos that purchased shufflers, and Let It
Ride(R) Bonus Video(TM) revenue.


<PAGE>


ITEM 2:  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS


                         RESULTS OF OPERATIONS (CONT'D.)

Late in the current third quarter, the Company began the process of converting
Let It Ride(R) The Tournament(TM) tables to Let It Ride(R) Bonus(TM) tables in
Nevada. Prior to the conversion, the Company participated in the revenue with
casinos based on a percentage of the $1.00 bonus bets placed by players in The
Tournament(TM) game. The revenue on the Let It Ride(R) Bonus(TM) table game will
be derived from a monthly fixed fee. A similar conversion will take place in all
Mississippi casinos in September 1997. Mississippi revenue will also be derived
on a fixed fee basis. In connection with these conversions, the Company may sell
associated Let It Ride(R) table game equipment to participating casinos.

In May 1997, the Company, through its joint venture agreement with International
Game Technology, introduced Five Deck Frenzy(TM), a wide area progressive video
poker game. The market test in Nevada was completed in June, and the statewide
rollout of the game is currently in progress.

COSTS AND EXPENSES

Gross margin was 63.8% and 63.9% for the current quarter and nine months,
compared to 60.7% and 65.0% in the prior year. The gross margin in the third
quarter of 1996 was negatively affected by production variances resulting from
lower shuffler production. The Company provided $109,000 and $432,000 to
inventory valuation reserves in the current quarter and nine months,
respectively, for valuation adjustments on early version finished shufflers and
component parts, and certain Let It Ride(R) equipment. The valuation provision
for the prior year third quarter was $110,000, and $210,000 for nine months.
Although the provision amounts were similar between the comparable quarters, the
margin effect was greater in fiscal 1996 due to lower revenues. Service related
expenses increased in the third quarter and nine months of fiscal 1997 compared
to the prior year as the Company increased its field support staff due to
jurisdictional expansion.

Selling, general and administrative expenses increased by $740,000, to
$2,500,000 in the current year third quarter, and by $2,630,000 to $7,450,000 in
the nine month period ended July 31, 1997. Overall, expenses increased due to
additional staffing and facilities related costs made necessary by revenue and
jurisdictional growth. Facilities expenses increased as the Company leased a new
building in Las Vegas, Nevada, beginning November 1996. Incentive compensation
accruals were recorded in the current year due to achieving certain financial
objectives. Legal and professional fees were approximately $272,000 and $990,000
for the current quarter and nine months, respectively, compared to $231,000 and
$545,000 in the prior year. The increased professional fees resulted from the
ongoing litigation (see Note 5 to the Consolidated Financial Statements), and
increased licensing and patent related expenditures. Research and development
expenses increased to $397,000 from $305,000 in the prior year third quarter,
and $1,115,000 compared to $848,000 for the nine month comparable periods. The
additional expenses were incurred for the development of new video games.

OTHER  INCOME (EXPENSE)

Interest income was $249,000 in the current third quarter and $886,000 for the
current nine month period, compared to $378,000 and $1,088,000, respectively, in
the prior year. The decrease in interest income resulted from decreased cash and
investments due to cash used to fund over $6,700,000 of share repurchases during
the current nine month period. Prior year other expense included a $3,370,000
loss on notes receivable.


<PAGE>


ITEM 2:  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS


                         RESULTS OF OPERATIONS (CONT'D.)

INCOME TAXES

The Company recorded income tax expense at an effective annual rate of 36.2% for
the quarter and 36.0% year-to-date, compared to 26.3% and 28.1% in the prior
year periods. The Company reversed all of its deferred tax asset valuation
allowance in fiscal 1996, resulting in reduced tax expense in the prior year.


NET INCOME PER SHARE

Net income per share was $.13 for the current year third quarter, and $.35 for
the current nine month period. Weighted average common and common equivalent
shares outstanding decreased to 10,553,000 from 11,344,000 in the third quarter
of fiscal 1996, and to 10,876,000 for the current nine month period from
11,294,000 for the nine months ended July 31, 1996, principally due to the
repurchase of 798,000 common shares during the current nine month period through
the Board authorized share repurchase programs.


                         LIQUIDITY AND CAPITAL RESOURCES


As of July 31, 1997, the Company had cash and cash equivalents, and investments
totaling $19,935,000, compared to $26,478,000 at October 31, 1996. The current
ratio decreased to 3.8 to 1 from 5.6 to 1 at October 31, 1996, while working
capital decreased to $21,096,000 at July 31, 1997, from $27,544,000 at October
31, 1996. The primary reason for the decrease in the current ratio and working
capital was the use of $6,736,000 to repurchase the Company's common shares.

Cash flows from operating activities totaled $5,313,000 in the current nine
months compared to cash flows from operating activities of $10,095,000 in the
same period last year. Significant items under cash flows from operating
activities in the current period include net income of $3,836,000, non-cash
charges for depreciation and amortization of $2,773,000, and inventory allowance
provisions of $432,000. Cash of $2,605,000 was used to fund an increase in
accounts receivable. The increase in accounts receivable resulted from increased
shuffler sales in the current third quarter and payment terms offered on other
fiscal 1997 sales. Cash provided by investing activities included the redemption
of approximately $4,800,000 of investments used to fund the share repurchases.
Payments for systems and equipment leased and held for lease included
approximately $2,000,000 for the purchase of equipment for Let It Ride(R) the
table game, and video slot machines and related equipment for the Let It Ride(R)
Bonus Video(TM). Property and equipment purchases, primarily in the first
quarter, were $1,103,000 and included approximately $790,000 for leasehold
improvements and furnishings for the new facility under lease in Las Vegas,
Nevada. Under financing activities, the Company repurchased 798,000 of its
common shares at a total cost of $6,736,000 under its share repurchase programs.

The Company believes its current cash and investments, and cash provided by
operations will be sufficient to finance its current operations, share
repurchase program, and new product developments needs.


<PAGE>


ITEM 2:  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS



                           FORWARD LOOKING STATEMENTS

This report may contain forward looking statements that reflect risks and
uncertainties that could cause actual results to differ materially from
expectations.

Factors that could cause actual results to differ materially from expectations
include, but are not limited to, the following: changes in the level of
acceptance of the Company's existing products; competitive advances;
acceleration and/or deceleration of various product development and roll out
schedules; consumer and industry acceptance of the Company's products in new
jurisdictions and new products as introduced; higher than expected product
development and/or roll out costs; current and/or unanticipated future
litigation; general economic conditions; regulatory and jurisdictional issues
involving the Company specifically, and for the gaming industry in general; and
the relative financial health of the gaming industry both nationally and
internationally.


PART II - OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

In 1995, the Company filed a declaratory judgment action against D&D Gaming, and
D&D Gaming filed suit against the Company for willful patent infringement. Both
actions involve the Company's Let It Ride(R) The Tournament(TM) game. D&D Gaming
assigned all of its rights, title and interest in the patents that were the
subject matter of this proceeding to Progressive Games, Inc.

The Company was served with a lawsuit by DD Stud, Inc. and Anchor Coin in
September 1996. In August 1997, the lawsuit was settled.

See additional discussion regarding these legal proceedings under Note 5 to the
Consolidated Financial Statements.


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

         (a)   Exhibits:

                 *   Exhibit 10.1   Employment Contract, by and between Shuffle
                                    Master, Inc. and Mark Yoseloff, dated March
                                    7, 1997 (confidential treatment requested)

                 *   Exhibit 10.2   Purchase Agreement, by and between Shuffle
                                    Master, Inc., and Well Suited L.L.C., and
                                    Mark Yoseloff, dated March 7, 1997
                                    (confidential treatment requested)

                 *   Exhibit 10.3   Purchase/License Agreement, by and between
                                    Shuffle Master, Inc., and Visual
                                    Communications Consultants, Inc. dba 
                                    Advanced Gaming Concepts, and Mark Yoseloff,
                                    dated March 7, 1997 (confidential treatment
                                    requested)

                 *   Exhibit 27     Financial Data Schedules

         (b)   Reports on Form 8-K: None


<PAGE>


                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

SHUFFLE MASTER, INC.
(Registrant)


Date:    September 8, 1997

/s/  Joseph J. Lahti
Joseph J. Lahti
Chief Financial Officer

/s/ John A. Rahja
John A. Rahja
Vice President and Controller





                                  EXHIBIT 10.1

                               EMPLOYMENT CONTRACT


         This agreement is entered into this 7th day of March, 1997, by and
between Shuffle Master, Inc., a corporation licensed to do business in the State
of Nevada with offices at 1106 Palms Airport Drive, Las Vegas, Nevada 89119,
hereinafter Shuffle Master and Mark Yoseloff, an individual presently relocating
to the State of Nevada, hereinafter Yoseloff.

         Whereas Shuffle Master wishes to employ Yoseloff for a period of five
years pursuant to certain terms and conditions and whereas Yoseloff wishes to
work exclusively for Shuffle Master for a period of five years pursuant to
certain terms and conditions, now therefore the parties hereto agree as follows:

         1. Shuffle Master hereby employs Yoseloff for a period of five years
beginning the first day of August, 1997, and continuing through the 31st day of
July, 2002, unless earlier terminated in accordance with the terms and
conditions of this Agreement. Yoseloff as part of his employment will perform
any and all reasonable lawful duties for Shuffle Master as required by Shuffle
Master management which duties are expected to include the creation,
development, and implementation of new products, including the overseeing of
product engineering and new game development.

         2. Yoseloff will perform his duties at Shuffle Master's offices in Las
Vegas and such other locations as directed by Shuffle Master. While Yoseloff
will be expected to travel from time to time in the performance of his duties
for Shuffle Master, he will not be required to relocate his residence outside of
the Las Vegas, Nevada metropolitan area. If Yoseloff does relocate his residence
outside of the Las Vegas, Nevada metropolitan area it will constitute a breach
of this Agreement.

         3. Shuffle Master will compensate Yoseloff as follows:

                  A. An annual salary of $100,000 payable bi-weekly

                  B. Normal employee benefits enjoyed by the majority of other
         Shuffle Master executive employees, excluding any participation under
         the Employee Stock Option Plan benefit and the Employee Bonus Plan
         payment. In the event Yoseloff cannot be covered beginning August 1,
         1997, under Shuffle Master's health insurance plan, Shuffle Master will
         reimburse Yoseloff for his COBRA health insurance payments for the
         period beginning August 1, 1997, until such time as Yoseloff is covered
         under the Shuffle Master health insurance plan.

                  C. Yoseloff may receive discretionary bonuses as determined
         from time to time by the Executive Compensation Committee, not to
         exceed $200,000 in any calendar year. Yoseloff's bonuses and stock
         options will be granted to him in a manner consistent with bonuses and
         stock options granted to other Shuffle Master executives.

                  D. Reimbursement of valid, reasonable expenses.

                  E. Reimbursement of actual moving expenses to Las Vegas not to
         exceed $10,000.

         4. This Agreement is assignable by Shuffle Master to its successors and
assigns. However, it is personal to and not assignable by Yoseloff.

         5.       A. Shuffle Master may terminate this Agreement before its
         expiration in the event of Yoseloff's death or his disability. Yoseloff
         will be deemed to be disabled for purposes of this paragraph in the
         event he cannot perform his normal duties for a period of four
         consecutive months or in the event he is only able to perform his
         normal duties for a period of six months in any 12 month period.

                  B. Shuffle Master may terminate this Agreement for cause.
         Cause shall include Yoseloff's material breach of a significant
         provision of this Agreement, his intentional failure to perform his
         duties as directed by Shuffle Master, his conviction of a felony, his
         conviction of a lesser offense if it jeopardizes any of Shuffle
         Master's gaming licenses, any act or omission, regardless of when such
         act or omission occurred, by Yoseloff which jeopardizes any of Shuffle
         Master's gaming licenses, fraud or the intentional violation of any
         rule or regulation pertaining to Shuffle Master's business. In the
         event Yoseloff is terminated for cause by Shuffle Master, Shuffle
         Master shall retain any and all other remedies it has as a result of
         such actions whether legal or equitable.


<PAGE>


         6. Yoseloff will enter into the Employee Non-Disclosure and Inventions
Agreement set forth as Exhibit A.

         7. Shuffle Master and Yoseloff acknowledge that Yoseloff is coming to
Shuffle Master at a critical time in Shuffle Master's expansion of new games. As
a result, if Yoseloff were to leave Shuffle Master within the first year of his
employment contract it would create significant delays in the development of
Shuffle Master's new games and, accordingly, it is critical that Yoseloff not be
allowed to compete with Shuffle Master under any circumstances in any way for a
minimum period of two years from the date of this Agreement and after March 15,
1998, for a period of one year from the date of termination/expiration of his
employment.

         Therefore, for a minimum period of two years from March 15, 1997, and
for a period of one year following the termination/expiration of his Employment
Agreement, if such termination/ expiration is after March 15, 1998, Yoseloff
shall not directly or indirectly individually or as an officer, director, or
agent of any corporation or firm compete with the business of Shuffle Master as
presently conducted and as conducted in the future. Further, Yoseloff shall not
either directly or indirectly, individually or as an officer, director or agent
of any corporation or firm engage or be interested in the creation, invention,
distribution, marketing or sale of any game that could be used in the gaming
industry regardless of whether such game is used in the gaming industry for a
period of two years from March 15, 1997, and one year following the
termination/expiration of his employment with Shuffle Master, if such
termination/expiration is after March 15, 1998.

         Yoseloff acknowledges that in the event he breaches this Covenant Not
to Compete that Shuffle Master will suffer irreparable harm and that it must
have the right and hereby does have the right to seek equitable relief to enjoin
such breach or further breach. In the event Shuffle Master has to take any
action, including but not limited to court action, to enforce its rights under
this Covenant Not to Compete, Yoseloff agrees that he will be responsible and
pay for all of Shuffle Master's attorneys' fees and costs associated with the
enforcement of its rights under this Agreement.

         8. Applicable Law. This Agreement shall be construed in accordance with
the laws of the State of Nevada, and both parties hereby waive any conflict of
laws or rules which may otherwise apply.

         9. Severability. If any provision or remedy in this Agreement is
invalid under any law, such provision shall be inapplicable, and deemed omitted;
however, all remaining provisions shall be given effect in accordance with the
manifest intent of this Agreement, and are therefore severable from such invalid
provisions.


SHUFFLE MASTER, INC.                       MARK YOSELOFF



By: _________________________________      _________________________________
                                           As Individual
Its: ________________________________

<PAGE>


                        EXHIBIT A TO EMPLOYMENT CONTRACT

                EMPLOYEE NON-DISCLOSURE AND INVENTIONS AGREEMENT

         For valuable consideration including my employment Shuffle Master,
Inc., meaning the parent company and all subsidiaries and affiliates
(hereinafter called "Shuffle Master"), Shuffle Master and I agree as follow:

         1. I agree fully and promptly to disclosure to the Chief Executive
Officer all inventions, discoveries, software, and writings that I may make,
conceive, discover, develop or reduce to practice, either solely or jointly with
others, during my employment, whether or not during usual working hours. I agree
that all such inventions, discoveries, software, and writings shall be and
remain the sole and exclusive property of Shuffle Master, and I agree to assign,
and hereby assign all my right, title and interest in and to any such
inventions, discoveries, software, and writings to Shuffle Master. I agree to
keep complete records of such inventions, discoveries, software, and writings,
which records shall be and remain the sole property of Shuffle Master, and to
execute and deliver, either during or after my employment by Shuffle Master, any
documents as Shuffle Master shall deem necessary or desirable to obtain such
Letters Patent, Utility Models, Inventor's Certificates, Copyrights, Trademarks,
or other appropriate legal rights of the United States and foreign countries as
Shuffle Master may, at its sole discretion, elect and to vest title thereto in
Shuffle Master, its successors, assignees or nominees.

         2. The word "inventions" as used herein shall include inventions,
discoveries, improvements, ideas, conceptions, developments and designs, whether
or not patentable, tested, reduced to practice, subject to copyright or other
rights or forms of protection, or relating to data processing communications,
computer software systems, programs and procedures.

         3. I understand that all copyrightable work that I may create while
employed by Shuffle Master is a "work made for hire" and that Shuffle Master is
the owner of the copyright therein. I hereby assign all right, title, and
interest to the copyright therein to Shuffle Master.

         4. I have no inventions, improvements, discoveries, software, or
writings useful to Shuffle Master or its subsidiaries or affiliates in the
normal course of business, which were conceived, made or written prior to the
commencement of my employment with Shuffle Master which I haven't already
transferred or licensed to Shuffle Master pursuant to certain asset sales
agreements between Shuffle Master and Well Suited LLC and me, and Shuffle Master
and Visual Communications Consultants, Inc. dba Advanced Gaming Concepts and me.

         5. I will not publish or otherwise disclose, either during or after my
employment, any unpublished or proprietary or confidential information or secret
relating to Shuffle Master or its business or its operations or to Shuffle
Master products or services; nor will I publish or otherwise disclose
proprietary or confidential information of others to which I have had access or
obtained knowledge in the course of my employment. If I leave the employ of
Shuffle Master I will not, without its prior written consent, retain or take
with me any drawing, writing, or other record in any form or nature which
relates to any of the foregoing.

         6. At the termination of my employment and, further, at the termination
of my covenant not to compete, I agree to fully and promptly disclose to Shuffle
Master all inventions which I may make, conceive, discover, develop or reduce to
practice, either solely or jointly with others, during my employment with
Shuffle Master and for a period of one year following my employment with Shuffle
Master. At the request of Shuffle Master, I agree to assign to Shuffle Master my
entire right, title and interest in and to such inventions and agree to execute
and deliver all documents as Shuffle Master shall deem necessary and desirable
to obtain Letters Patent, Utility Models, Inventor's Certificates, Copyrights or
other appropriate legal rights of the United States and foreign countries as
Shuffle Master may, in its sole discretion, elect and to vest title thereto in
Shuffle Master, its successors, assignees or nominees.

         7. I understand that my employment creates a relationship of trust and
confidence between myself and Shuffle Master. In the performance of my job
duties, I understand that I may encounter information that is confidential to
Shuffle Master, or its customers. I agree to maintain in confidence all
information pertaining to

<PAGE>


Shuffle Master's business to which I have access including, but not limited to,
information relating to Shuffle Master's products, inventions, trade secrets,
how-how, systems, formulas, processes, compositions, customer information and
lists, research projects, data processing and computer software techniques,
programs and systems, costs, sales volume or strategy, pricing, profitability,
plans, marketing strategy, expansion or acquisition or divestiture plans or
strategy, and information of similar nature received from others with whom
Shuffle Master does business, and I agree not to use, communicate or disclose or
authorize any other person to use, communicate or disclosure such information
orally, in writing, or by publication, either during my employment or
thereafter, except as expressly authorized in writing by Shuffle Master, unless
and until such information becomes generally known in the relevant trade to
which it relates without fault on my part, or as required by law.

         8. I hereby acknowledge that I understand and acknowledge the necessity
of keeping sensitive information confidential. I understand violation of this
agreement may result in immediate dismissal.

         9. During the term of my employment, I shall engage in no activity or
employment which may conflict with the interest of Shuffle Master and I shall
comply with all Policies and Procedures of Shuffle Master including, without
limiting the generality of the foregoing, all Policies and Procedures pertaining
to Ethics.

         10. I have the right to enter into this Agreement, and I confirm the
accuracy of my representations and further confirm that I have no contractual or
other impediments to the performance of its obligations.

         11. This Agreement shall be binding upon me and my heirs, executors,
administrators, and assigns and supersedes, upon coming into force under
applicable law, all prior agreements between me and Shuffle Master relating to
the subject matter of this Agreement, but shall not relieve me of any
obligations incurred under such prior agreements while in force. Shuffle Master
shall have the right to assign this agreement to any successor to the business
in which I am employed.

         12. This Agreement shall be construed in accord with the laws of the
State of Nevada, and both parties hereby waive any conflict of laws or rules
which amy otherwise apply.




Employee's Name (Please print): ________________________________________________

Employee's Signature: ______________________________ Date: _____________________

Signature Witnessed by: ____________________________ Date: _____________________




                                  EXHIBIT 10.2

                               PURCHASE AGREEMENT



         This Agreement made and entered into this 7th day of March 1997, by and
between Shuffle Master, Inc., a Minnesota corporation having a principal place
of business at 10901 Valley View Road, Eden Prairie, Minnesota 55344 ("Shuffle
Master"), and Well Suited L.L.C., a Nevada Limited Liability Company having its
principal place of business at 124 Hebron Avenue, Glastonbury, Connecticut 06033
("Well Suited"), and Mark Yoseloff ("Yoseloff").

         Whereas Well Suited and Yoseloff have certain intellectual property
rights they desire to sell;

         And whereas Shuffle Master wishes to purchase all of Well Suited's and
Yoseloff's intellectual property rights;

         Now therefore in express consideration of the above recitals, and of
the mutual covenants hereinafter contained, the parties agree as follows:

         1. Shuffle Master shall purchase from Well Suited and Yoseloff and Well
Suited and Yoseloff shall sell, transfer and assign to Shuffle Master all of
Well Suited's right and all of Yoseloff's rights (not previously licensed to
Shuffle Master pursuant to an exclusive worldwide license) to any and all
intellectual property existing as of the date of this Agreement, including but
not limited to the intellectual property described on Exhibit A attached hereto.

         2. Transfer of the intellectual property described on Exhibit A
attached hereto shall be by absolute assignment. The intellectual property
includes all of Well Suited's and Yoseloff's right, title and interest in and to
any patent applications, and any Letters Patent, both foreign and domestic that
may or shall issue out of said intellectual property including any modifications
thereof, and further include all rights under the international conventions, and
Well Suited and Yoseloff do hereby authorize and request the Commissioner of
Patents and Trademarks to issue any such Letters Patent to Shuffle Master all in
accordance herewith. Included in the intellectual property rights transferred
and assigned to Shuffle Master by Well Suited and Yoseloff is the right to
patent and otherwise fully exploit all of such intellectual property. Further,
Well Suited and Yoseloff will execute such additional writings and documents and
do such additional acts as Shuffle Master, its successors and assigns may deem
necessary or desirable to perfect Shuffle Master's full enjoyment, use and
exploitation of the intellectual property transferred hereunder, and render all
necessary assistance in making application for and obtaining original,
divisional, continuation, reissued or extended Letters Patent of the United
States, or of any and all foreign countries on said invention, and in enforcing
any rights occurring as a result of such applications or patents, by giving
testimony in any proceedings or transactions involving such applications or
patents.

         3. The intellectual property described on Exhibit A attached hereto
also includes all of Well Suited's and Yoseloff's intellectual property rights
in any inventions, discoveries, improvements, ideas, conceptions, developments,
and designs whether or not patentable, all technical information relating to the
intellectual property rights and further includes all of their rights relating
to data processing, communications, computer software systems, programs and
procedures whether subject to copyright or otherwise and includes all rights to
any names and other creative ideas whether or not protected by trade name or
trademark.

         4. The purchase price for the intellectual property described on the
attached Exhibit A is [TEXT DELETED; CONFIDENTIAL TREATMENT REQUEST HAS BEEN
MADE] and 108,000 registered, unrestricted common shares of Shuffle Master
stock, payable and transferable by Shuffle Master to Well Suited and Yoseloff as
follows: the sum of [TEXT DELETED; CONFIDENTIAL TREATMENT REQUEST HAS BEEN MADE]
to be paid upon the closing of this transaction and 5,400 registered,
unrestricted common shares of Shuffle Master common stock to be transferred upon
the closing of this transaction; and the balance of [TEXT DELETED; CONFIDENTIAL
TREATMENT REQUEST HAS BEEN MADE] (without interest) and 102,600 registered,
unrestricted common shares of Shuffle Master common stock to be paid


<PAGE>


and delivered in equal successive quarterly installments of [TEXT DELETED;
CONFIDENTIAL TREATMENT REQUEST HAS BEEN MADE] (without interest) and 5,400
shares of Shuffle Master common stock in 19 additional quarterly installments.
The first quarterly payment and stock transfer shall be due the 7th day of June,
1997. Yoseloff acknowledges that the Shuffle Master stock is not presently
registered. Shuffle Master will undertake to register the common stock to be
transferred hereunder at its expense within 30 days of the signing of this
Agreement. Shuffle Master will not be obligated to transfer the shares to
Yoseloff free of restriction until such time as they are registered. Yoseloff
acknowledges that once he receives the registered shares he may only trade them
in accordance with all state and federal securities laws in effect at the
signing of this Agreement and in the future.

         5. In consideration of Shuffle Master's purchase of the patent and
other intellectual property rights described herein and, further, to aid Shuffle
Master in fully exploiting the value of all of such rights, Yoseloff agrees to
become an employee of Shuffle Master for a period of five years and has entered
into a five year employment agreement for such purpose, a copy of which is
attached hereto as Exhibit B. In the event Yoseloff's employment with Shuffle
Master is terminated for any reason not involving a breach of the Employment
Agreement by Shuffle Master, in addition to any other remedy Shuffle Master may
have, the balance of the cash payments to be made to Well Suited and Yoseloff
under this Purchase Agreement shall be reduced by [TEXT DELETED; CONFIDENTIAL
TREATMENT REQUEST HAS BEEN MADE] for each year or pro rata portion thereof
remaining on the five year term set forth in Yoseloff's Employment Agreement.

         6. In the event of a merger or takeover of Shuffle Master as currently
defined in an amendment to Shuffle Master's Employee Stock Option, while any
payments or transfers under this agreement remain outstanding, Well Suited and
Yoseloff may request acceleration of such payments or transfers provided,
however, in the event they do so all such remaining payments and transfers (cash
and stock) will be discounted by a factor of 7% per year. For example, if two
years of payments remain to be paid to Well Suited and Yoseloff and Well Suited
and Yoseloff elect to accelerate payment of the balance, the payments and
transfers to be made in the first of the two remaining years shall be discounted
by 7% and the payments and transfers to be made in the second of the two
remaining years shall be discounted by 14%.

         7. In the event Yoseloff is requested by any gaming jurisdiction to
come forward for some form of licensing and/or finding of suitability for any
reason whether pursuant to his employment agreement with Shuffle Master, or any
other agreement with Shuffle Master, or for any other reason, Yoseloff agrees
that he will use his absolute best efforts and provide his full cooperation in
obtaining such licensing or meeting any other requirement of such gaming
jurisdiction. Further, in the event such gaming jurisdiction does not allow
Yoseloff to become licensed or determines he does not meet any other
requirement, notwithstanding Yoseloff's full cooperation and absolute best
efforts to obtain same, such finding of non-licensure or other requirement shall
constitute a breach of this Purchase Agreement as well as Yoseloff's Employment
Agreement with Shuffle Master, which will give Shuffle Master at its sole option
and discretion among any of its other remedies, the right to terminate this
Purchase Agreement and Yoseloff's Employment Agreement without any further
obligation to Yoseloff.

         8. In executing this Agreement, Well Suited and Yoseloff warrant,
covenant and represent to Shuffle Master as follows:

                  A. That each has the full, right, power, authority, and
         privilege to enter into this Agreement;

                  B. That in entering into this Agreement each is in full
         compliance with all applicable laws, rules and regulations;

                  C. That Well Suited is the fee and absolute owner and
         titleholder of all, each and every statutory and common law right in
         and to the intellectual property described on Exhibit A attached hereto
         and, further, that such intellectual property does not infringe upon
         any patent or proprietary rights of any other party;
 
                  D. That upon execution of this Agreement, neither Well Suited
         nor Yoseloff shall retain any right or interest in any intellectual
         property in which either of them had an interest as of the date of the
         closing of this Agreement;

                  E. That Well Suited and Yoseloff each own and possess the
         absolute right and privilege to grant Shuffle Master all of the rights
         and entitlements which have been conveyed hereunder.

         9. In entering this Agreement Shuffle Master warrants, covenants and
represents as follows:

                  A. That it is a Minnesota corporation in good standing and
         that it has the right, authority, power and privilege to enter into
         this Agreement;


<PAGE>


                  B. That in entering into this Agreement it is in full
         compliance with all applicable laws, rules and regulations.

         10.
                  A. Except as otherwise provided herein, in the event of any
         breach of this Agreement, or any term, condition, representation,
         covenant, or provision thereof by either party, the other party shall
         notify the party in breach, in writing, of the nature and extent of the
         breach. The breach shall be cured within thirty (30) days of the
         receipt of such notice or, if the nature of the breach is such that it
         cannot reasonably be cured within thirty (30) days, the defaulting
         party shall commence action necessary to cure the breach within that
         period of time and diligently pursue all actions necessary to cure the
         breach without unnecessary delay or interruption until completed.

                  B. In the event of a breach of this Agreement by Shuffle
         Master which is not cured within the time period provided in Paragraph
         10(A), supra, Well Suited and Yoseloff may pursue all remedies
         available to them in law or equity.

                  C. In the event of a breach of this Agreement by Well Suited
         or Yoseloff which is not cured within the time period provided in
         Paragraph 10(A), supra, Shuffle Master may pursue all remedies
         available to it in law or equity.

         11. Delivery of all notices provided for herein shall be sufficient if
delivered in person or mailed, certified mail, return receipt requested, as
follows:

         TO WELL SUITED/Yoseloff:       124 Hebron
                                        Glastonbury, CT  06033


         TO WELL SUITED/Yoseloff:       1900 Grey Eagle Street
         On and after August 1, 1997    Henderson, NV  89014

         TO SHUFFLE MASTER:             Shuffle Master, Inc.
                                        10901 Valley View Road
                                        Eden Prairie, MN  55344
                                        Attn:  General Counsel

         12. The failure of any party to enforce any provision of this
Agreement, or to terminate this Agreement for the breach of any terms,
conditions, limitations, or restrictions herein, shall not operate thereafter as
a waiver of that provision or any other provision of this Agreement, or as a
waiver of the right to terminate this Agreement as set forth herein.

         13. If any provision or remedy in this Agreement is invalid under any
law, such provision shall be inapplicable, and deemed omitted; however, all
remaining provisions shall be given effect in accordance with the manifest
intent of this Agreement, and are therefore severable from such invalid
provisions.

         14. This Agreement shall be construed in accordance with the laws of
the State of Nevada, and both parties hereby waive any conflict of laws or rules
which may otherwise apply.

         15. If any litigation should arise as a result of this Agreement, the
prevailing party in any such action shall be entitled to recover its reasonable
attorneys' fees and costs from the losing party.

         16. The captions appearing with the commencement of the paragraphs of
this Agreement are descriptive and for convenience of reference only, and shall
in no way define, limit or describe the scope or intent of the provisions of
this Agreement.

         17. This Agreement shall inure to the benefit of and be binding upon
the parties, their legal representatives, successors, and permitted assigns.


<PAGE>


         18. Each party agrees to indemnify, reimburse and hold harmless the
other party, as well as said other parties' affiliates, agents, employees,
officers and directors from and against all actions, claims, losses, damages and
expenses (including reasonable attorneys' fees) of whatever kind, which are
imposed or incurred based in whole or in part upon its own acts, warranties,
covenants, representations, or omissions, or the acts, warranties, covenants,
representations, or omissions of its employees, servants, or agents.

         19. The parties agree that any information given by one party to
another, whether oral or written, at any time prior to the execution of this
Agreement, which is indicated as confidential, or could be presumed from the
surrounding circumstances to be confidential, shall be kept confidential by that
other party and shall not be used or disclosed, directly or indirectly, to third
parties for any purpose whatsoever.

         20. Shuffle Master, Well Suited and Yoseloff agree that they have each
materially and fully participated in he negotiation and drafting of this
Agreement and, if is ever should be the subject of interpretation by a court, it
shall not be construed or interpreted against either party.


WELL SUITED, L.L.C.                        MARK YOSELOFF


By: _________________________________      _________________________________
                                           Name, as Individual
Its: ________________________________



SHUFFLE MASTER, INC.

_____________________________________
Name

_____________________________________
Title


<PAGE>


                                    EXHIBIT A


          [TEXT DELETED; CONFIDENTIAL TREATMENT REQUEST HAS BEEN MADE]


<PAGE>


                                    EXHIBIT B

[EXHIBIT B IS OMITTED AS THE AGREEMENT IN THE FORM OF EXHIBIT B IS, ITSELF,
FILED AS AN EXHIBIT TO THIS FORM 10Q.]





                                  EXHIBIT 10.3

                           PURCHASE/LICENSE AGREEMENT


         This Agreement is made and entered into this 7th day of March 1997, by
and between Shuffle Master, Inc., a Minnesota corporation having a principal
place of business at 10901 Valley View Road, Eden Prairie, Minnesota 55344
("Shuffle Master"), and Visual Communications Consultants, Inc. dba Advanced
Gaming Concepts, a New Jersey corporation having its principal place of business
at 124 Hebron Avenue, Glastonbury, Connecticut 06033 ("AGC"), and Mark Yoseloff
("Yoseloff").

         Whereas AGC and Yoseloff have certain intellectual property rights they
desire to sell and or license;

         And whereas Shuffle Master wishes to purchase and or license all of
AGC's intellectual property rights and certain of Yoseloff's intellectual
property rights,

         Now therefore in express consideration of the above recitals, and of
the mutual covenants hereinafter contained, the parties agree as follows:

         1. AGC and Yoseloff will license the intellectual property described on
Exhibit A to Shuffle Master. This license granted to Shuffle Master shall be an
exclusive worldwide license in perpetuity for the commercial use and any other
lawful use of the property set forth on Exhibit A provided it is not used on
[TEXT DELETED; CONFIDENTIAL TREATMENT REQUEST HAS BEEN MADE] platforms. This
worldwide license granted by AGC and Yoseloff includes the grant to Shuffle
Master of the right to sublicense the intellectual property set forth on Exhibit
A. At Shuffle Master's option, AGC and Yoseloff will sublicense the intellectual
property described on Exhibit A to end users designated by Shuffle Master. AGC
and Yoseloff agree to perform any and all acts and sign any and all documents
necessary to transfer the intellectual property described in Exhibit A,
including all license agreements and other documents deemed necessary by Shuffle
Master to effect and record the transfer of the intellectual property described
on Exhibit A.

         2. Shuffle Master shall purchase from AGC and AGC shall sell, transfer
and assign to Shuffle Master all of AGC's rights to any and all intellectual
property existing as of the date of this Agreement not already licensed pursuant
to Paragraph 1 hereof, including but not limited to the intellectual property
described on Exhibit B attached hereto.

         3. Transfer of AGC's remaining intellectual property described on
Exhibit B attached hereto shall be by absolute assignment. The intellectual
property includes all of AGC's right, title and interest in and to any patent
applications, and any Letters Patent, both foreign and domestic that may or
shall issue out of said intellectual property including any modifications
thereof, and further include all rights under the international conventions, and
Well Suited and Yoseloff do hereby authorize and request the Commissioner of
Patents and Trademarks to issue any such Letters Patent to Shuffle Master all in
accordance herewith. Included in the intellectual property rights transferred
and assigned to Shuffle Master by AGC is the right to patent and otherwise fully
exploit all of such intellectual property. Further, AGC will execute such
additional writings and documents and do such additional acts as Shuffle Master,
its successors and assigns may deem necessary or desirable to perfect Shuffle
Master's full enjoyment, use and exploitation of the intellectual property
transferred hereunder, and render all necessary assistance in making application
for and obtaining original, divisional, continuation, reissued or extended
Letters Patent of the United States, or of any and all foreign countries on said
invention, and in enforcing any rights occurring as a result of such
applications or patents, by giving testimony in any proceedings or transactions
involving such applications or patents.

         4. Purchase Price and Payment. (a) the purchase price for the
intellectual property described on the attached Exhibits A and B is [TEXT
DELETED; CONFIDENTIAL TREATMENT REQUEST HAS BEEN MADE] payable by Shuffle Master
to AGC and Yoseloff, as follows: Shuffle Master will offset AGC's and Yoseloff's
obligations to pay [TEXT DELETED; CONFIDENTIAL TREATMENT REQUEST HAS BEEN MADE]
to Shuffle Master.


<PAGE>


         5. The intellectual property described on Exhibits A and B attached
hereto also includes all of AGC's intellectual property rights in any
inventions, discoveries, improvements, ideas, conceptions, developments, and
designs whether or not patentable, all technical information relating to the
intellectual property rights and further includes all of their rights relating
to data processing, communications, computer software systems, programs and
procedures whether subject to copyright or otherwise and includes all rights to
any names and other creative ideas whether or not protected by trade name or
trademark.

         6. In consideration of Shuffle Master's purchase of the patent and
other intellectual property rights described herein and, further, to aid Shuffle
Master in fully exploiting the value of all of such rights, Yoseloff agrees to
become an employee of Shuffle Master for a period of five years and has entered
into a five year employment agreement for such purpose, a copy of which is
attached hereto as Exhibit C.

         7. In the event Yoseloff is requested by any gaming jurisdiction to
come forward for some form of licensing and/or finding of suitability for any
reason whether pursuant to his employment agreement with Shuffle Master, or any
other agreement with Shuffle Master, or for any other reason, Yoseloff agrees
that he will use his absolute best efforts and provide his full cooperation in
obtaining such licensing or meeting any other requirement of such gaming
jurisdiction. Further, in the event such gaming jurisdiction does not allow
Yoseloff to become licensed or determines he does not meet any other
requirement, notwithstanding Yoseloff's full cooperation and absolute best
efforts to obtain same, such finding of non-licensure or other requirement shall
constitute a breach of this Purchase/License Agreement as well as Yoseloff's
Employment Agreement with Shuffle Master, which will give Shuffle Master at its
sole option and discretion among any of its other remedies, the right to
terminate this Purchase/License Agreement and Yoseloff's Employment Agreement
without any further obligation to Yoseloff.

         8. In executing this Agreement, AGC and Yoseloff warrant, covenant and
represent to Shuffle Master as follows:

                  A. That each has the full, right, power, authority, and
         privilege to enter into this Agreement;

                  B. That in entering into this Agreement each is in full
         compliance with all applicable laws, rules and regulations;

                  C. That AGC is the fee and absolute owner and titleholder of
         all, each and every statutory and common law right in and to the
         intellectual property described on Exhibit B attached hereto and,
         further, that such intellectual property does not infringe upon any
         patent or proprietary rights of any other party;

                  D. That AGC and Yoseloff have the full and absolute right and
         power to enter into the exclusive license including the right to grant
         Shuffle Master the right to sublicense for the commercial use of the
         intellectual property listed on Exhibit A provided that Shuffle Master
         may not sublicense intellectual property for use on any [TEXT DELETED;
         CONFIDENTIAL TREATMENT REQUEST HAS BEEN MADE] platforms;

                  E. That upon execution of this Agreement, AGC shall not retain
         any right or interest in any intellectual property listed on Exhibit B
         and AGC and Yoseloff shall not grant any additional license or interest
         in the intellectual property listed on Exhibit A to any third party,
         except at the request of Shuffle Master;

                  F. That AGC and Yoseloff each own and possess the absolute
         right and privilege to grant Shuffle Master all of the rights and
         entitlements which have been conveyed hereunder.

         9. In entering this Agreement Shuffle Master warrants, covenants and
represents as follows:

                  A. That it is a Minnesota corporation in good standing and
         that it has the right, authority, power and privilege to enter into
         this Agreement;

                  B. That in entering into this Agreement it is in full
         compliance with all applicable laws, rules and regulations.

         10.
                  A. Except as otherwise provided herein, in the event of any
         breach of this Agreement, or any term, condition, representation,
         covenant, or provision thereof by either party, the other party shall
         notify the party in breach, in writing, of the nature and extent of the
         breach. The breach shall be cured within thirty (30) days of the
         receipt of such notice or, if the nature of the breach is such that it
         cannot reasonably be cured within thirty (30) days, the defaulting
         party shall commence action necessary to cure the breach within that
         period of time and diligently pursue all actions necessary to cure the
         breach without unnecessary delay or interruption until completed.


<PAGE>


                  B. In the event of a breach of this Agreement by Shuffle
         Master which is not cured within the time period provided in Paragraph
         10(A), supra, AGC and Yoseloff may pursue all remedies available to
         them in law or equity.

                  C. In the event of a breach of this Agreement by AGC or
         Yoseloff which is not cured within the time period provided in
         Paragraph 10(A), supra, Shuffle Master may pursue all remedies
         available to it in law or equity.

         11. Delivery of all notices provided for herein shall be sufficient if
delivered in person or mailed, certified mail, return receipt requested, as
follows:

         TO AGC/Yoseloff:                 124 Hebron
                                          Glastonbury, CT 06033

         TO AGC/Yoseloff:                 1900 Grey Eagle Street
         On and after August 1, 1997      Henderson, NV  89014

         TO SHUFFLE MASTER:               Shuffle Master, Inc.
                                          10901 Valley View Road
                                          Eden Prairie, MN  55344
                                          Attn: General Counsel

         12. The failure of any party to enforce any provision of this
Agreement, or to terminate this Agreement for the breach of any terms,
conditions, limitations, or restrictions herein, shall not operate thereafter as
a waiver of that provision or any other provision of this Agreement, or as a
waiver of the right to terminate this Agreement as set forth herein.

         13. If any provision or remedy in this Agreement is invalid under any
law, such provision shall be inapplicable, and deemed omitted; however, all
remaining provisions shall be given effect in accordance with the manifest
intent of this Agreement, and are therefore severable from such invalid
provisions.

         14. This Agreement shall be construed in accordance with the laws of
the State of Nevada, and both parties hereby waive any conflict of laws or rules
which may otherwise apply.

         15. If any litigation should arise as a result of this Agreement, the
prevailing party in any such action shall be entitled to recover its reasonable
attorneys' fees and costs from the losing party.

         16. The captions appearing with the commencement of the paragraphs of
this Agreement are descriptive and for convenience of reference only, and shall
in no way define, limit or describe the scope or intent of the provisions of
this Agreement.

         17. This Agreement shall inure to the benefit of and be binding upon
the parties, their legal representatives, successors, and permitted assigns.

         18. Each party agrees to indemnify, reimburse and hold harmless the
other party, as well as said other parties' affiliates, agents, employees,
officers and directors from and against all actions, claims, losses, damages and
expenses (including reasonable attorneys' fees) of whatever kind, which are
imposed or incurred based in whole or in part upon its own acts, warranties,
covenants, representations, or omissions, or the acts, warranties, covenants,
representations, or omissions of its employees, servants, or agents.

         19. The parties agree that any information given by one party to
another, whether oral or written, at any time prior to the execution of this
Agreement, which is indicated as confidential, or could be presumed from the
surrounding circumstances to be confidential, shall be kept confidential by that
other party and shall not be used or disclosed, directly or indirectly, to third
parties for any purpose whatsoever.

         20. Shuffle Master, AGC and Yoseloff agree that they have each
materially and fully participated in he negotiation and drafting of this
Agreement and, if is ever should be the subject of interpretation by a court, it
shall not be construed or interpreted against either party.


<PAGE>


VISUAL COMMUNICATIONS CONSULTANTS, INC.
dba ADVANCED GAMING CONCEPTS, INC.

By: ____________________________________

Its: ___________________________________



MARK YOSELOFF


________________________________________
Name, as Individual



SHUFFLE MASTER, INC.


________________________________________
Name


________________________________________
Title



<PAGE>


                                    EXHIBIT A


          [TEXT DELETED; CONFIDENTIAL TREATMENT REQUEST HAS BEEN MADE]


<PAGE>


                                    EXHIBIT B


               All intellectual property of AGC in whatever form.


<PAGE>


                                    EXHIBIT C

                               EMPLOYMENT CONTRACT


[EXHIBIT C IS OMITTED AS THE EMPLOYMENT CONTRACT IN THE FORM OF EXHIBIT C IS,
ITSELF, FILED AS AN EXHIBIT TO THIS FORM 10Q.]



<TABLE> <S> <C>


<ARTICLE>                     5
<MULTIPLIER>                                     1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          OCT-31-1997 
<PERIOD-START>                             NOV-01-1996 
<PERIOD-END>                               JUL-31-1997 
<CASH>                                           1,713 
<SECURITIES>                                    18,222 
<RECEIVABLES>                                    6,297 
<ALLOWANCES>                                       125 
<INVENTORY>                                      1,749 
<CURRENT-ASSETS>                                28,616 
<PP&E>                                           4,824 
<DEPRECIATION>                                   1,289 
<TOTAL-ASSETS>                                  45,888 
<CURRENT-LIABILITIES>                            7,520 
<BONDS>                                              0 
                              104 
                                          0 
<COMMON>                                             0 
<OTHER-SE>                                      36,172 
<TOTAL-LIABILITY-AND-EQUITY>                    45,888 
<SALES>                                          6,421 
<TOTAL-REVENUES>                                21,387 
<CGS>                                            2,132 
<TOTAL-COSTS>                                    7,712 
<OTHER-EXPENSES>                                 1,115 
<LOSS-PROVISION>                                     0 
<INTEREST-EXPENSE>                                   0 
<INCOME-PRETAX>                                  5,996 
<INCOME-TAX>                                     2,160 
<INCOME-CONTINUING>                              3,836 
<DISCONTINUED>                                       0 
<EXTRAORDINARY>                                      0 
<CHANGES>                                            0 
<NET-INCOME>                                     3,836 
<EPS-PRIMARY>                                      .35 
<EPS-DILUTED>                                      .35 
        


</TABLE>


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