ACTIVISION INC /NY
10-Q, 1998-08-14
PREPACKAGED SOFTWARE
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<PAGE>


                         SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D.C. 20549

                                     FORM 10-Q 

(Mark one)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
                             EXCHANGE ACT OF 1934

                  FOR THE QUARTERLY PERIOD ENDED JUNE 30, 1998

                                         OR

[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
                             EXCHANGE ACT OF 1934

           For the transition period from __________ to __________


                        Commission File Number 0-12699


                                ACTIVISION, INC.
            (Exact name of registrant as specified in its charter)

               DELAWARE                                 94-2606438
(State or other jurisdiction of          (I.R.S. Employer Identification No.)
incorporation or organization)


3100 OCEAN PARK BOULEVARD, SANTA MONICA, CA                90405
(Address of principal executive offices)                 (Zip Code)


                                  (310) 255-2000
               (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes [  X  ]  No [     ]

Indicate by check mark whether the registrant has filed all documents and 
reports required to be filed by Section 12, 13 or 15(d) of the Securities 
Exchange Act of 1934 subsequent to the distribution of securities under a 
plan confirmed by a court:  Yes [  X  ]  No [     ]

The number of shares of the registrant's Common Stock outstanding as of 
August 14, 1998 was 20,157,261.

<PAGE>


                                  ACTIVISION, INC.

                                       INDEX

<TABLE>
<CAPTION>
                                                                                        Page No.
                                                                                        --------
<S>                                                                                     <C>
PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

     Condensed Consolidated Balance Sheets as of June 30, 1998  (unaudited)
          and March 31, 1998                                                                3

     Condensed Consolidated Statements of Operations for the quarters 
          ended June 30, 1998 and 1997 (unaudited)                                          4

     Condensed Consolidated Statements of Cash Flows for the
          quarters ended June 30, 1998 and 1997 (unaudited)                                 5

     Notes to Condensed Consolidated Financial Statements for the
          quarter ended June 30, 1998 (unaudited)                                         6-7


Item 2.  Management's Discussion and Analysis of Financial Condition 
          and Results of Operations                                                      8-12

Item 3.  Quantitative and Qualitative Disclosures About Market Risk                        12

PART II.   OTHER INFORMATION

Item 5.  Shareholder Proposals                                                             13

Item 6.  Exhibits and Reports on Form 8-K                                                  13


SIGNATURES                                                                                 14
</TABLE>

                                       2

<PAGE>

PART I - FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS

                         ACTIVISION, INC. AND SUBSIDIARIES
                       Condensed Consolidated Balance Sheets

                         (in thousands except share data) 


<TABLE>
<CAPTION>

                                                                    June 30, 1998    March 31, 1998
                                                                    -------------    --------------
                                                                     (Unaudited)
<S>                                                                 <C>              <C>
ASSETS
   Current assets:
      Cash and cash equivalents                                       $  60,444       $  73,378
      Accounts receivable, net of allowances of 
        $11,987 and $12,122, respectively                                54,879         69,812
      Inventories, net                                                   17,057         14,920
      Prepaid royalties and capitalized software costs                   19,640         12,444
      Other current assets                                                2,749          1,922
      Deferred income taxes                                               6,437          3,852
                                                                      ---------       --------
         Total current assets                                           161,206        176,328

   Property and equipment, net                                           10,301         10,628
   Deferred income taxes                                                  4,665          4,665
   Other assets                                                           2,546          2,313
   Excess purchase price over identifiable assets 
     acquired, net                                                       22,998         23,473
                                                                      ---------       --------
         Total assets                                                $  201,716     $  217,407
                                                                      ---------       --------
                                                                      ---------       --------
LIABILITIES AND SHAREHOLDERS' EQUITY
   Current liabilities:
      Current portion of notes payable to bank                       $     557      $     781
      Accounts payable                                                  29,283         40,150
      Accrued expenses                                                  16,459         14,860
                                                                      ---------       --------
         Total current liabilities                                      46,299         55,791

   Notes payable to bank, less current portion                           1,107          1,235
   Convertible subordinated notes                                       60,000         60,000
   Other liabilities                                                        87             88
                                                                      ---------       --------
         Total liabilities                                              107,493        117,114
                                                                      ---------       --------
Shareholders' equity:
     Common stock, $.000001 par value, 50,000,000 shares authorized,
     20,521,365 and 17,113,007 shares issued and 20,021,365 and
     16,613,077 outstanding, respectively                                     -              -
     Additional paid-in capital                                          91,914         91,799
     Retained earnings                                                    8,296         13,680
     Accumulated other comprehensive income (loss)                         (709)            92
     Less: Treasury stock, cost of 500,000 shares                        (5,278)        (5,278)
                                                                      ---------       --------
          Total shareholders' equity                                     94,223        100,293
                                                                      ---------       --------
     Total liabilities and shareholders' equity                      $  201,716     $  217,407
                                                                      ---------       --------
                                                                      ---------       --------
</TABLE>

   The accompanying notes are an integral part of these condensed consolidated
                              financial statements.

                                          3

<PAGE>


                         ACTIVISION, INC. AND SUBSIDIARIES
                  Condensed Consolidated Statements of Operations
                          For the quarters ended June 30,

                     (in thousands except loss per share data)

                                    (Unaudited)

<TABLE>
<CAPTION>

                                                                   1998            1997
                                                                ---------       ---------
<S>                                                             <C>             <C>
Net revenues                                                    $  51,880       $  26,514

Cost of goods sold                                                 34,811          20,276
                                                                ---------       ---------
  Gross profit                                                     17,069           6,238
                                                                ---------       ---------

Operating expenses:
  Product development                                              5,693           6,368
  Sales and marketing                                             12,614           6,019
  General and administrative                                       3,987           2,128
  Amortization of intangible assets                                  396             375
  Merger expenses                                                    175               -
                                                                ---------       ---------
    Total operating expenses                                      22,865          14,890
                                                                ---------       ---------
    Operating loss                                                (5,796)         (8,652)

Other income (expense):
  Interest, net                                                     (339)            (32)
                                                                ---------       ---------
Loss before income tax benefit                                    (6,135)         (8,684)

Income tax benefit                                                 2,331           3,270
                                                                ---------       ---------
    Net loss                                                   $  (3,804)      $  (5,414)
                                                                ---------       ---------
                                                                ---------       ---------
Basic and diluted net loss per share                           $   (0.19)      $   (0.29)
                                                                ---------       ---------
                                                                ---------       ---------
Number of shares used in computing basic and diluted net
  loss per share                                                  20,015          19,011
                                                                ---------       ---------
                                                                ---------       ---------
</TABLE>

    The accompanying notes are an integral part of these condensed consolidated
                                financial statements.

                                           4

<PAGE>

                         ACTIVISION, INC. AND SUBSIDIARIES
                  Condensed Consolidated Statements of Cash Flows
                          For the quarters ended June 30,

                                   (in thousands)

                            Increase (Decrease) in Cash

                                    (UNAUDITED)

<TABLE>
<CAPTION>

                                                                                             1998             1997
                                                                                           ---------      ----------
<S>                                                                                        <C>            <C>
Cash flows from operating activities:
  Net loss                                                                                 $  (3,804)     $  (5,414)
  Adjustments to reconcile net loss to net cash used in operating activities:
    Deferred income taxes                                                                     (3,020)        (3,571)
    Depreciation and amortization                                                              1,348          1,189
  Change in assets and liabilities:
    Accounts receivable                                                                       15,201         13,797
    Inventories                                                                               (2,002)          (605)
    Prepaid software and license royalties                                                    (7,196)        (2,434)
    Other current assets                                                                        (827)        (1,706)
    Other assets                                                                                (233)           (12)
    Accounts payable                                                                         (11,311)        (1,955)
    Accrued liabilities                                                                           84         (1,275)
    Other liabilities                                                                             (1)            (3)
                                                                                           ---------      ---------
  Net cash used in operating activities                                                      (11,761)        (1,989)


Cash flows from investing activities:
    Cash acquired in pooling transaction                                                         394              -
    Cash used in purchase acquisitions                                                             -           (246)
    Capital expenditures                                                                        (579)        (3,055)
    Other                                                                                          -           (161)
                                                                                           ---------      ---------
    Net cash used in investing activities                                                       (185)        (3,462)

Cash flows from financing activities:
  Proceeds from issuance of common stock pursuant to employee stock option plan                   86          1,414
  Note payable to bank, net                                                                     (352)        (1,600)
  Dividends paid                                                                                   -            (36)
                                                                                           ---------      ---------
    Net cash used in financing activities                                                       (266)          (222)
                                                                                           ---------      ---------
Effect of exchange rate changes on cash                                                         (722)           209
                                                                                           ---------      ---------
Net decrease in cash and cash equivalents                                                    (12,934)        (5,464)

Cash and cash equivalents at beginning of period                                              73,378         21,358
                                                                                           ---------      ---------
Cash and cash equivalents at end of period                                                 $  60,444      $  15,894
                                                                                           ---------      ---------
                                                                                           ---------      ---------
Non-cash activities:
    Stock issued in purchase acquisition                                                   $       -      $     136

Supplemental cash flow information:
    Cash paid for income taxes                                                             $     997      $   3,252
    Cash paid for interest                                                                 $   2,114      $     210
</TABLE>


    The accompanying notes are an integral part of these condensed consolidated
                               financial statements.

                                          5

<PAGE>

                                  ACTIVISION, INC.
                Notes to Condensed Consolidated Financial Statements
                        For the Quarter Ended June 30, 1998

                                    (Unaudited)



1.   BASIS OF PRESENTATION

     The accompanying condensed consolidated financial statements include the 
     accounts of Activision, Inc. and its subsidiaries ("the Company").  The 
     information furnished is unaudited and reflects all adjustments which, 
     in the opinion of management, are necessary to provide a fair statement 
     of the results for the interim periods presented.  The financial 
     statements should be read in conjunction with the financial statements 
     included in the Company's Annual Report on Form 10-K for the year ended 
     March 31, 1998.  

     Certain amounts in the condensed consolidated financial statements have 
     been reclassified to conform with the current period's presentation. 
     These reclassifications had no impact on previously reported working 
     capital or results of operations.

2.   ACQUISITION

     On June 30, 1998, the Company acquired S.B.F. Services, Limited, dba 
     Head Games Publishing ("Head Games") in exchange for 1,000,000 shares of 
     the Company's common stock.  The acquisition of Head Games was accounted 
     for as an immaterial pooling of interests; accordingly, periods prior to 
     April 1, 1998 were not retroactively restated for this transaction.  
     However, weighted average shares outstanding and earnings per share data 
     have been retroactively restated for the effect of the Head Games 
     acquisition.  

3.   PREPAID ROYALTIES AND CAPITALIZED SOFTWARE COSTS

     Prepaid royalties primarily represent payments made to independent 
     software developers under development agreements.  Also included in 
     prepaid royalties are license fees paid to intellectual property rights 
     holders for use of their trademarks or copyrights.  Intellectual 
     property rights which have alternative future uses are capitalized.  
     Capitalized software costs represent costs incurred for development that 
     are not recoupable against future royalties.  

     The Company accounts for prepaid royalties relating to development 
     agreements and capitalized software costs in accordance with Statement 
     of Financial Accounting Standards No. 86, "Accounting for the Costs of 
     Computer Software to be Sold, Leased, or Otherwise Marketed," (SFAS No. 
     86).  In accordance with SFAS No. 86, the Company capitalizes software 
     development costs and prepaid royalties once technological feasibility 
     is established.  Prior to the capitalization of any amounts, the Company 
     evaluates recoverability based on the criteria discussed below.  Amounts 
     related to product development which are not capitalized are charged to 
     product development expense.  The Company evaluates technological 
     feasibility on a product by product basis. For products where proven 
     game engine technology exists, this may occur early in the development 
     cycle.

     Capitalized software development costs are amortized to cost of goods 
     sold on a straight-line basis over the estimated product life (generally 
     one year or less) commencing upon product release, or on the ratio of 
     current revenues to total projected revenues, whichever amortization 
     amount is greater.  Prepaid royalties are expensed to cost of goods sold 
     at the contractual royalty rate based on actual net product sales, or on 
     the ratio of current revenues to total projected revenues, whichever 
     amortization amount is greater.

     For products that have been released, management evaluates the future 
     recoverability of capitalized amounts on a quarterly basis.  Prior to a 
     product's release, the Company expenses, as part of product development 
     costs, capitalized costs when, in management's estimate, such amounts 
     are not

                                      6

<PAGE>

                                  ACTIVISION, INC.
                 Notes to Condensed Consolidated Financial Statements
                           For the Quarter Ended June 30, 1998

                                   (Unaudited)

     recoverable.  Management primarily uses the following criteria in 
     evaluating recoverability:  historical performance of comparable 
     products; the commercial acceptance of prior products released on a 
     given game engine; estimated performance of a sequel product based on 
     the performance of the product on which the sequel is based; and actual 
     development costs of a product as compared to the Company's budgeted 
     amount.  

     As of June 30, 1998, prepaid royalties and unamortized capitalized 
     software costs totaled $15,716,000 and $3,924,000, respectively. As of 
     March 31, 1998, prepaid royalties and unamortized capitalized software 
     costs totaled $10,730,000 and $1,730,000, respectively. Amortization of 
     prepaid royalties and capitalized software costs was $2,056,000 and 
     $755,000 for the quarter ended June 30, 1998 and 1997, respectively. 
     Write-offs of prepaid royalties and capitalized software costs prior to 
     product release were $394,000 and $0 for the quarters ended June 30, 1998 
     and 1997, respectively.

4.   REVENUE RECOGNITION

     Product Sales

     The Company recognizes revenues from the sale of its products upon 
     shipment.  Subject to certain limitations, the Company permits customers 
     to obtain exchanges or return products within certain specified periods, 
     and provides price protection on certain unsold merchandise.  Revenue 
     from product sales is reflected net of the allowance for returns and 
     price protection.

     Software Licenses

     For those license agreements which provide the customers the right to 
     multiple  copies in exchange for guaranteed amounts, revenues are 
     recognized at delivery of the product   master or the first copy.  Per 
     copy royalties on sales which exceed the guarantee are recognized as 
     earned.

     The AICPA's Statement of Position 97-2, "Software Revenue Recognition" 
     ("SOP 97-2"), is effective for all transactions entered into subsequent 
     to March 31, 1998.  The adoption of SOP 97-2 did not have a material 
     impact on the Company's financial position, results of operations or 
     liquidity.

5.   COMPREHENSIVE INCOME

     Statement of Financial Accounting Standards No. 130, Reporting 
     Comprehensive Income, was adopted as of April 1, 1998.  This Statement 
     requires reporting of changes in shareholders' equity that do not result 
     directly from transactions with shareholders.  An analysis of these 
     changes follows:

<TABLE>
<CAPTION>

                                                      Quarter ended
                                             --------------------------------
                                                 June 30,         June 30,
                                                  1998              1997
                                             ---------------  ---------------
                                                        (in thousands)
<S>                                          <C>              <C>
Net loss                                       $  (3,804)       $  (5,414)
Foreign currency translation adjustments            (722)             209
                                               ----------       ----------
Comprehensive net loss                         $  (4,526)       $  (5,205)
                                               ----------       ----------
                                               ----------       ----------
</TABLE>


6.   COMPUTATION OF NET LOSS PER SHARE

     Weighted average options to purchase 396,658 and 681,958 shares of 
     common stock were outstanding for the quarters ended June 30, 1998 and 
     1997, respectively, but were not included in the calculations of diluted 
     net loss per share because their effect would be antidilutive.  
     Convertible subordinated notes were also not included in the 
     calculations of diluted net loss per share because their effect would be 
     antidilutive.

                                          7

<PAGE>

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS

     THE FOLLOWING DISCUSSION AND ANALYSIS CONTAINS FORWARD LOOKING 
STATEMENTS REGARDING FUTURE EVENTS OR THE FUTURE FINANCIAL PERFORMANCE OF THE 
COMPANY THAT INVOLVE CERTAIN RISKS AND UNCERTAINTIES DISCUSSED IN THE 
COMPANY'S ANNUAL REPORT ON FORM 10-K UNDER "FACTORS AFFECTING FUTURE 
PERFORMANCE."  ACTUAL EVENTS OR THE ACTUAL FUTURE RESULTS OF THE COMPANY MAY 
DIFFER MATERIALLY FROM ANY FORWARD LOOKING STATEMENT DUE TO SUCH RISKS AND 
UNCERTAINTIES.

OVERVIEW

     The Company is a leading international publisher, developer and 
distributor of interactive entertainment software.  The Company currently 
focuses its publishing, development and distribution efforts on products 
designed for personal computers ("PCs") as well as the Sony PlayStation and 
the Nintendo 64 console systems. In selecting titles for acquisition or 
development, the Company pursues a combination of internally and externally 
developed titles, products based on proven technology and those based on 
newer technology, and PC and console products.  

     Activision distributes its products worldwide through its direct sales 
force, through its distribution subsidiaries CentreSoft and NBG, and through 
third party distributors and licensees.  

     The Company recognizes revenue from the sale of its products upon 
shipment. Subject to certain limitations, the Company permits customers to 
obtain exchanges and returns within certain specified periods and provides 
price protection on certain unsold merchandise.  Revenue from product sales 
is reflected after deducting the allowance for returns and price protection.  
With respect to license agreements which provide customers the right to 
multiple copies in exchange for guaranteed amounts, revenue is recognized 
upon delivery of the product master or the first copy.  Per copy royalties on 
sales which exceed the guarantee are recognized as earned.  The AICPA's 
Statement of Position 97-2 ("SOP 97-2"),  "Software Revenue Recognition" 
provides guidance on applying generally accepted accounting principles in 
recognizing revenue on software transactions.  SOP 97-2 is effective for all 
transactions entered into subsequent to March 31, 1998.  The Company has 
adopted SOP 97-2 and such adoption did not have a material impact on the 
Company's financial position, results of operations or liquidity.

     Cost of goods sold related to console, PC and original equipment 
manufacturer ("OEM") net revenues represents the manufacturing and related 
costs of computer software and console games.  Manufacturers of the Company's 
computer software are located worldwide and are readily available.  Console 
CDs and cartridges are manufactured by the respective video game console 
manufacturers, Sony and Nintendo, who often require significant lead time to 
fulfill the Company's orders.  Also included in cost of goods sold is the 
royalty expense related to amounts due developers, product owners and other 
royalty participants as a result of product sales and amortization of 
capitalized software costs. Various contracts are maintained with developers, 
product  owners or other royalty participants which state a royalty rate, 
territory and term of agreement, among other items.  Upon a product's 
release, prepaid royalties and license fees are charged to cost of goods sold 
based on the contractual royalty rate.  

     Product development costs are accounted for in accordance with 
accounting standards which provide for the capitalization of certain software 
development costs once technological feasibility is established.  The 
capitalized costs are then amortized to cost of goods sold on a straight-line 
basis over the estimated product life or on the ratio of current revenues to 
total projected revenues, whichever amortization amount is greater.

   For products that have been released, management evaluates the future 
recoverability of prepaid royalties and capitalized software costs on a 
quarterly basis.  Prior to a product's release, the Company expenses, as part 
of product development costs, capitalized costs when, in management's 
estimate, such

                                       8

<PAGE>
amounts are not recoverable.  Management primarily uses the following 
criteria in evaluating recoverability:  historical performance of comparable 
products; the commercial acceptance of prior products released on a given 
game engine; estimated performance of a sequel product based on the 
performance of the product on which the sequel is based; and actual 
development costs of a product as compared to the Company's budgeted amount.  

     The following table sets forth certain consolidated statements of 
operations data for the periods indicated as a percentage of total net 
revenues and also breaks down net revenues by territory, platform and channel:

<TABLE>
<CAPTION>
                                                                            QUARTER ENDED JUNE 30,
                                                             ------------------------------------------------------------
                                                                       1998                               1997
                                                             ------------------------------    --------------------------
                                                                                % of Net                        % of Net
                                                                Amount          Revenues         Amount         Revenues
                                                             -------------      ------------   ----------      ---------
<S>                                                          <C>                <C>            <C>             <C> 
Statement of Operations Data:
  Net revenues                                                $  51,880              100.0%   $  26,514          100.0%
  Cost of goods sold                                             34,811               67.1%      20,276           76.5%
                                                              ---------         ------------   ---------       --------
    Gross profit                                                 17,069               32.9%       6,238           23.5%
                                                              ---------         ------------   ---------       --------
  Operating expenses:
    Product development                                           5,693               11.0%       6,130           23.1%
    Sales and marketing                                          12,614               24.3%       5,574           21.0%
    General and administrative                                    3,987                7.7%       2,811           10.6%
    Amortization of intangible assets                               396                0.8%         375            1.4%
    Merger expenses                                                 175                0.3%           -               -
                                                              ---------         ------------   ---------       --------
      Total operating expenses                                   22,865               44.1%      14,890           56.1%
                                                              ---------         ------------   ---------       --------
  Operating loss                                                 (5,796)             (11.2%)     (8,652)         (32.6%)
    Other income (expense):
    Interest income (expense), net                                 (339)              (0.6%)        (32)          (0.1%)
                                                              ---------         ------------   ---------       --------
    Loss before income taxes                                     (6,135)             (11.8%)     (8,684)         (32.7%)
    Income tax benefit                                            2,331                4.5%       3,270           12.3%
                                                              ---------         ------------   ---------       --------
  Net loss                                                    $  (3,804)              (7.3%)  $  (5,414)         (20.4%)
                                                              ---------         ------------   ---------       --------
                                                              ---------         ------------   ---------       --------
NET REVENUES BY TERRITORY:
  North America                                               $  15,909               30.7%   $   4,975           18.8%
  Europe                                                         33,129               63.9%      20,322           76.6%
  Japan                                                           1,305                2.5%         174            0.7%
  Australia/Pacific Rim                                           1,067                2.0%         765            2.9%
  Latin America                                                     470                0.9%         278            1.0%
                                                              ---------         ------------   ---------        --------
    Total net revenues                                        $  51,880              100.0%   $  26,514          100.0%
                                                              ---------         ------------   ---------        --------
                                                              ---------         ------------   ---------        --------
NET REVENUES BY PLATFORM:
  Console                                                     $  32,383               62.4%   $  10,705           40.4%
  PC                                                             19,497               37.6%      15,809           59.6%
                                                              ---------         ------------   ---------       --------
    Total net revenues                                        $  51,880              100.0%   $  26,514          100.0%
                                                              ---------         ------------   ---------       --------
                                                              ---------         ------------   ---------       --------
NET REVENUES BY CHANNEL:
  Retailer/Reseller                                           $  47,486               91.5%   $  21,541           81.2%
  OEM, licensing, on-line and other                               4,394                8.5%       4,973           18.8%
                                                              ---------         ------------   ---------       --------
    Total net revenues                                        $  51,880              100.0%   $  26,514          100.0%
                                                              ---------         ------------   ---------       --------
                                                              ---------         ------------   ---------       --------
NET REVENUES BY ACTIVITY:
  Publishing                                                  $  23,152               44.6%   $   8,057           30.4%
  Distribution                                                   28,728               55.4%      18,457           69.6%
                                                              ---------         ------------   ---------       --------
    Total net revenues                                        $  51,880              100.0%   $  26,514          100.0%
                                                              ---------         ------------   ---------       --------
                                                              ---------         ------------   ---------       --------
</TABLE>
                                                9 
<PAGE>

RESULTS OF OPERATIONS

NET REVENUES

     Net revenues for the quarter ended June 30, 1998 increased  95.8% from 
the same period last year from $26.5 million to $51.9 million. This increase 
primarily was composed of a 218.0% increase in net revenues in North America 
from $5.0 million to $15.9 million and a 63.0% increase in net revenues in 
Europe from $20.3 million to $33.1 million.  North America, Europe, Japan, 
Australia/Pacific Rim, and Latin America net revenues increased as a result 
of the increase in console and PC revenues.  The results of operations for 
the quarter ended June 30, 1998 included results of operations for NBG EDV 
Handels und Verlags GmbH ("NBG") and S.B.F. Services, Limited, dba Head Games 
Publishing ("Head Games"), two recently acquired companies, which were 
treated as immaterial poolings.  The results of operations for the quarter 
ended June 30, 1997 have not been restated to reflect such acquisitions.  Net 
revenues for the quarter ended June 30, 1998 included $3.5 million from NBG's 
operations, and $2.2 million from Head Games' operations.

     Console net revenues increased 202.8% over the prior year to $32.4 
million as a result of the initial release of VIGILANTE 8 (PlayStation) as 
well as an increase in console related distribution net revenues.  PC net 
revenues increased by 23.4% over the prior year to $19.5 million, primarily 
as a result of the initial release of QUAKE II MISSION PACK (Windows 95) and 
continued sales of Quake II (Windows 95).   

     OEM, licensing, on-line and other net revenues decreased 12.0% from the 
prior year to $4.4 million.  The decrease was due to a decrease in OEM net 
revenues during the period, which was partially offset by an increase in 
licensing net revenues.

     Net revenues for the quarter ended June 30, 1998 decreased 11.0% from 
the quarter ended March 31, 1998 from $58.3 million to $51.9 million due to a 
greater number of initial releases in the quarter ended March 31, 1998, such 
as Pitfall 3D (Playstation), Battlezone (Windows 95), Dark Reign Mission Pack 
(Windows 95) and Hexen II Mission Pack (Windows 95).

COST OF GOODS SOLD;  GROSS PROFIT

     Gross profit as a percentage of net revenues increased to 32.9% for the 
quarter ended June 30, 1998, from 23.5% for the quarter ended June 30, 1997. 
The increase in gross profit as a percentage of net revenues primarily is due 
to an increase in net revenues derived from publishing arrangements as 
opposed to distribution arrangements, as well as a higher than expected 
provision for returns in the prior year's fiscal quarter.  Future 
determinations of gross profit as a percentage of net revenues will be driven 
primarily by the mix of new PC and console products released by the Company 
during the applicable period as well as the mix of revenues related to 
publishing arrangements versus distribution arrangements during the 
applicable period, the latter in each case resulting in lower gross profit 
margins.

OPERATING EXPENSES

     Product development expenses for the quarter ended June 30, 1998 
decreased 6.6% from the same period last year, from $6.1 million to $5.7 
million.  As a percentage of net revenues, product development expenses 
decreased from 23.1% to 11.0%.  The decrease in product development expenses 
primarily was due to an increase in software development costs which were 
capitalized in the current quarter.

     Sales and marketing expenses for the quarter ended June 30, 1998 
increased 125.0% from the same period last year, from $5.6 million to $12.6 
million. As a percentage of net revenues, sales and marketing expenses 
increased from 21.0% to 24.3%.  The increase in sales and marketing expenses

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<PAGE>

primarily was due to a significant increase in television advertising and an 
increase in the number of products scheduled to be released during the 
current fiscal year. 

     General and administrative expenses for the quarter ended June 30, 1998 
increased 42.9% from the same period last year, from $2.8 million to $4.0 
million. As a percentage of net revenue, general and administrative expenses 
decreased from 10.6% in the same period last year to 7.7%. The increase in 
general and administrative expenses primarily was due to an increase in 
worldwide administrative support needs and headcount related expenses.  The 
decrease in general and administrative expenses as a percentage of revenue 
primarily was due to the 95.8% increase in net revenues.

     Merger expenses of $175,000 were incurred during the quarter ended June 
30, 1998 in connection with  the Company's acquisition of Head Games (see 
Note 3 of Notes to Condensed Consolidated Financial Statements).

OTHER INCOME (EXPENSE)

     Net interest expense was $339,000 for the quarter ended June 30, 1998, 
compared to net interest expense of $32,000 for the same period last year.  
This increase primarily was the result of interest costs associated with the 
Company's convertible subordinated notes issued in December 1997.

PROVISION FOR INCOME TAXES

     The Company's effective tax benefit rate was 38.0% for the quarter ended 
June 30, 1998 as compared to 37.7% for the quarter ended June 30, 1997.  The 
slight increase primarily was attributable to the territorial mix of taxable 
income as well as the tax effect of non-deductible merger expenses. The 
realization of deferred tax assets is dependent on the generation of future 
taxable income. Management believes that it is likely that the Company will 
generate taxable income sufficient to realize the benefit of deferred tax 
assets recognized.

LIQUIDITY AND CAPITAL RESOURCES

     The Company's cash and cash equivalents decreased $13.0 million from 
$73.4 million at March 31, 1998 to $60.4 million at June 30, 1998.  
Approximately $11.8 million in cash and cash equivalents were used in 
operating activities during the quarter ended June 30, 1998.  Such operating 
uses of cash resulted from the Company's operating loss during the most 
recent quarter coupled with increases in inventories, prepaid royalties and 
capitalized software costs, and a decrease in accounts payable.  Such 
increases were offset partially by a decrease in accounts receivable.  

     In addition, approximately $185,000 in cash and cash equivalents were 
used in investing activities.  Capital expenditures totaled approximately 
$579,000 during the quarter ended June 30, 1998.

     Cash and cash equivalents used in financing activities totaled $266,000 
for the quarter ended June 30, 1998, which included $86,000 in proceeds from 
exercise of employee stock options.  

     In December 1997, the Company completed the private placement of $60.0 
million principal amount of 6 3/4% convertible subordinated notes due 2005 
(the "Notes").  The Notes are convertible, in whole or in part, at the option 
of the holder at any time after December 22, 1997 (the date of original 
issuance) and prior to the close of business on the business day immediately 
preceding the maturity date, unless previously redeemed or repurchased, into 
common stock, $.000001 par value, of the Company, at a conversion price of 
$18.875 per share, (equivalent to a conversion rate of 52.9801 shares per 
$1,000 principal amount of Notes), subject to adjustment in certain 
circumstances.  The Notes are redeemable, in whole or in part, at the option 
of the Company at any time on or after January 10, 2001, subject to premiums 
through December 31, 2003.

                                         11

<PAGE>

     The Company has a $10 million revolving credit and letter of credit 
facility (the "Facility") with its bank (the "Bank").  The Facility provides 
the Company the ability to borrow funds and issue letters of credit against 
eligible domestic accounts receivable up to $10 million.  The Facility 
expires in September 1998 and the Company is in discussions with a number of 
banks regarding the negotiation of a new facility.  There can be no assurance 
that the Company will be able to obtain a new facility on terms and 
conditions that are satisfactory to it. 

     In Europe, the Company has a revolving credit facility (the "Europe 
Facility") with its bank for approximately $8.5 million.  The Europe Facility 
can be used for working capital requirements and expires in June 2000. The 
Company had no borrowings under the Europe Facility as of June 30, 1998.

     The Company will use its working capital ($114.9 million at June 30, 
1998) to finance ongoing operations, including acquisitions of inventory and 
equipment, to fund the development, production, marketing and selling of new 
products, and to obtain intellectual property rights for future products from 
third parties.  Management believes that the Company's existing cash and cash 
equivalents, together with the proceeds available from the Europe Facility, 
will be sufficient to meet the Company's operational requirements for at 
least the next twelve months.

     The Company's management currently believes that inflation has not had a 
material impact on continuing operations.

     Like many other software companies, the year 2000 computer issue creates 
risk for the Company.  If internal systems do not correctly recognize date 
information when the year changes to 2000, there could be an adverse impact 
on the Company's operations.  The Company has initiated a comprehensive plan 
to prepare its computer systems for the year 2000 and is currently 
implementing changes to alleviate any year 2000 incapability.  The Company 
also is contacting critical suppliers of products and services to determine 
that the supplier's operations and the products and services they provide are 
year 2000 capable. There can be no assurance that another company's failure 
to ensure year 2000 capability would not have an adverse effect on the 
Company.  Costs associated with this issue are not expected to be material.

                        FACTORS AFFECTING FUTURE PERFORMANCE

     In connection with the Private Securities Litigation Reform Act of 1995 
(the "Litigation Reform Act"), the Company has disclosed certain cautionary 
information to be used in connection with written materials (including this 
Quarterly Report on Form 10-Q) and oral statements made by or on behalf of 
its employees and representatives that may contain "forward-looking 
statements" within the meaning of the Litigation Reform Act.  Such statements 
consist of any statement other than a recitation of historical fact and can 
be identified by the use of forward-looking terminology such as "may," 
"expect," "anticipate," "estimate" or "continue" or the negative thereof or 
other variations thereon or comparable terminology.  The listener or reader 
is cautioned that all forward-looking statements are necessarily speculative 
and there are numerous risks and uncertainties that could cause actual events 
or results to differ materially from those referred to in such 
forward-looking statements.  For discussion that highlights some of the more 
important risks identified by management, but which should not be assumed to 
be the only factors that could affect future performance, see the Company's 
Annual Report on Form 10-K which is incorporated herein by reference.  The 
reader or listener is cautioned that the Company does not have a policy of 
updating or revising forward-looking statements and thus he or she should not 
assume that silence by management over time means that actual events are 
bearing out as estimated in such forward-looking statements.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

     Reference is made to Part II, Item 7A, Quantitative and Qualitative  
Disclosures About Market Risk, in the Registrant's Annual Report on Form 10-K 
for the year ended March 31, 1998.

                                       12

<PAGE>

PART II. - OTHER INFORMATION 

Item 5.   SHAREHOLDER PROPOSALS

          Any shareholder proposal submitted outside the processes of Rule 
          14a-8 under the Securities Exchange Act of 1934, as amended (the 
          "Exchange Act"), for presentation at the Company's 1999 Annual 
          Meeting will be considered untimely for purposes of Rule 14a-4 
          and 14a-5 under the Exchange Act if notice of such shareholder 
          proposal is received by the Company after June 23, 1999.

Item 6.   EXHIBITS AND REPORTS ON FORM 8-K

     (a)  EXHIBITS

          None

     (b)  REPORTS ON FORM 8-K

          On July 1, 1998, the Company filed a Current Report on Form 8-K
          reporting the completion of the acquisition of S.B.F. Services
          Ltd., dba Head Games Publishing on June 30, 1998.  The
          transaction was accounted for as a pooling of interests.


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<PAGE>

                                     SIGNATURES



Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the Registrant has duly caused this report to be signed 
on its behalf by the undersigned thereunto duly authorized.

Date:  August 14, 1998

ACTIVISION, INC.



/s/ Barry J. Plaga       Chief Financial Officer      August 14, 1998
- --------------------
 (Barry J. Plaga)


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