ACTIVISION INC /NY
8-K, 2000-04-19
PREPACKAGED SOFTWARE
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                     SECURITIES AND EXCHANGE COMMISSION

                          Washington, D.C.   20549

                        ____________________________

                                  FORM 8-K

                               CURRENT REPORT
                   PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

       Date of report (Date of earliest event reported) April 19, 2000
                                                       (April 18, 2000)
                                                       ----------------

                              ACTIVISION, INC.
- -----------------------------------------------------------------------------
             (Exact Name of Registrant as Specified in Charter)

            Delaware                   0-12699               94-2606438
- -----------------------------------------------------------------------------
  (State or Other Jurisdiction       (Commission            (IRS Employer
        of Incorporation)           File Number)         Identification No.)

        3100 Ocean Park Blvd., Santa Monica, CA                 90405
- -----------------------------------------------------------------------------
       (Address of Principal Executive Offices)              (Zip Code)

      Registrant's telephone number, including area code (310) 255-2000
                                                         --------------

- -----------------------------------------------------------------------------
        (Former Name or Former Address, if Changed Since Last Report)

=============================================================================

Item 5.  Other Events.

          The Board of Directors of Activision, Inc., a Delaware corporation
(the "Company"), declared a dividend distribution of one Preferred Stock
Purchase Right (the "Right") for each outstanding share of Common Stock, par
value $.000001 per share, of the Company (the "Common Stock").  The
distribution was made payable as of April 19, 2000 (the "Record Date"), to
shareholders of record on that date.  Each Right entitles the registered
holder to purchase from the Company one one-hundredth (1/100) of a share of
preferred stock of the Company, designated as Series A Junior Preferred Stock
(the "Preferred Stock"), at a price of $40.00 per one one-hundredth (1/100)
of a share ("Exercise Price"), subject to adjustment.  The description and
terms of the Rights are set forth in a Rights Agreement (the "Rights
Agreement") dated as of April 18, 2000, between the Company and Continental
Stock Transfer & Trust Company, as Rights Agent (the "Rights Agent").

          The Rights, unless earlier redeemed by the Board of Directors,
become exercisable upon the close of business on the day (the "Distribution
Date") which is the earlier of (i) the tenth day following a public
announcement that a person or group of affiliated or associated persons, with
certain exceptions set forth below, has acquired beneficial ownership of 15%
or more of the outstanding voting stock of the Company (an "Acquiring
Person") and (ii) the tenth business day (or such later date as may be
determined by the Board of Directors prior to such time as any person or
group of affiliated or associated persons becomes an Acquiring Person) after
the date of the commencement or announcement of a person's or group's
intention to commence a tender or exchange offer the consummation of which
would result in the ownership of 15% or more of the Company's outstanding
voting stock (even if no shares are actually purchased pursuant to such
offer); prior thereto, the Rights will not be exercisable, will not be
represented by a separate certificate, and will not be transferable apart
from the Company's Common Stock, but will instead be evidenced, with respect
to any of the Common Stock certificates outstanding as of the Record Date, by
such Common Stock certificate with a copy of this Summary of Rights attached
thereto.  An Acquiring Person does not include (A) the Company, (B) any
subsidiary of the Company, (C) any employee benefit plan or employee stock
plan of the Company or of any subsidiary of the Company, or any trust or
other entity organized, appointed, established or holding voting stock for or
pursuant to the terms of any such plan, (D) any person or group of affiliated
or associated persons whose ownership of 15% or more of the shares of voting
stock of the Company then outstanding results solely from (i) any action or
transaction or transactions approved by the Board of Directors before such
person or group became an Acquiring Person or (ii) a reduction in the number
of issued and outstanding shares of voting stock of the Company pursuant to a
transaction or transactions approved by the Board of Directors (provided that
any person or group that does not become an Acquiring Person by reason of
clause (i) or (ii) above shall become an Acquiring Person upon acquisition of
an additional 1% of the Company's voting stock unless such acquisition of
additional voting stock results from one or more actions or transactions
approved by the Board of Directors of the Company), or (E) any person who, as
of April 18, 2000, together with all affiliates and associates of such
person, was the Beneficial Owner of 15% or more of the voting stock of the
Company outstanding as of such date; provided, however, that any person
described in this clause (E) shall become an Acquiring Person if (i) such
person, together with all affiliates and associates of such person, after
April18, 2000, acquires beneficial ownership of an additional 1% or more of
the voting stock (unless such acquisition is pursuant to a transaction
described in clause (D)(i) or (D)(ii) above) or (ii) such person, together
with all affiliates and associates of such person, after April 18, 2000,
reduces its beneficial ownership of the voting stock to less than 15% of the
outstanding voting stock and thereafter acquires beneficial ownership of 15%
or more of the outstanding voting stock (unless such acquisition is pursuant
to a transaction described in clause (D)(i) or (D)(ii) above).

          Until the Distribution Date (or earlier redemption, exchange or
expiration of the Rights), new Common Stock certificates issued after the
Record Date will contain a legend incorporating the Rights Agreement by
reference.  Until the Distribution Date (or earlier redemption, exchange or
expiration of the Rights), the surrender for transfer of any of the Common
Stock certificates outstanding as of the Record Date, with or without a copy
of this Summary of Rights attached thereto, will also constitute the transfer
of the Rights associated with the Common Stock represented by such
certificate.  As soon as practicable following the Distribution Date,
separate certificates evidencing the Rights ("Right Certificates") will be
mailed to holders of record of the Common Stock as of the close of business
on the Distribution Date and such separate certificates alone will evidence
the Rights from and after the Distribution Date.

          The Rights are not exercisable until the Distribution Date.  The
Rights will expire at the close of business on April 18, 2010, unless earlier
redeemed by the Company as described below.

          The Preferred Stock is nonredeemable and, unless otherwise provided
in connection with the creation of a subsequent series of preferred stock, is
subordinate to any other series of the Company's preferred stock.  The
Preferred Stock may not be issued except upon exercise of Rights.  Each share
of Preferred Stock will be entitled to receive when, as and if declared, a
quarterly dividend in an amount equal to the greater of $.000001 per share or
100 times the cash dividends declared on the Company's Common Stock.  In
addition, the holders of the Preferred Stock are entitled to receive 100
times any non-cash dividends (other than dividends payable in equity
securities) declared on the Common Stock, in like kind.  In the event of the
liquidation of the Company, the holders of Preferred Stock will be entitled
to receive, for each share of Preferred Stock, a payment in an amount equal
to the greater of $4,000 or 100 times the payment made per share of Common
Stock.  Each share of Preferred Stock will have 100 votes, voting together
with the Common Stock.  In the event of any merger, consolidation or other
transaction in which Common Stock is exchanged, each share of Preferred Stock
will be entitled to receive 100 times the amount received per share of Common
Stock.  The rights of Preferred Stock as to dividends, liquidation and voting
are protected by anti-dilution provisions.

          The number of shares of Preferred Stock issuable upon exercise of
the Rights and the  Exercise Price of the Rights are subject to certain
adjustments from time to time in the event of a stock dividend on, or a
subdivision or combination of, the Common Stock.  The Exercise Price for the
Rights also is subject to adjustment in the event of extraordinary
distributions of cash or other property to holders of Common Stock.

          Unless the Rights are earlier redeemed or exchanged, in the event
that, after the time that a Person becomes an Acquiring Person, the Company
were to be acquired in a merger or other business combination (in which any
shares of Common Stock are changed into or exchanged for other securities or
assets) or more than 50% of the assets or earning power of the Company and
its subsidiaries (taken as a whole) were to be sold or transferred in one or
a series of related transactions, the Rights Agreement provides that proper
provision will be made so that each holder of record of a Right will from and
after such date have the right to receive, upon payment of the Exercise
Price, that number of shares of common stock of the acquiring company having
a fair value at the time of such transaction determined in accordance with
the Rights Agreement equal to approximately two times the Exercise Price.

          In addition, unless the Rights are earlier redeemed, in the event
that a person or group becomes an Acquiring Person, the Rights Agreement
provides that proper provisions will be made so that each holder of record of
a Right, other than the Acquiring Person and certain affiliates, associates
and transferees thereof (whose Rights will thereupon become null and void),
will thereafter have the right to receive, upon exercise of such Right and
payment of the Exercise Price, in lieu of shares of Preferred Stock, that
number of shares of the Common Stock of the Company having a fair value
determined in accordance with the Rights Agreement at the time of the
transaction which shall be equal to approximately two times the Exercise
Price (such value to be determined with reference to the market value of the
Company's Common Stock as provided in the Rights Agreement).

          At any time after any person or group becomes an Acquiring Person
and prior to the acquisition by such person or group of 50% or more of the
outstanding voting stock, the Board of Directors of the Company may exchange
the Rights (other than Rights owned by such person or group which will have
become void), in whole or in part, at an  exchange ratio of one share of
Common Stock for each outstanding Right, subject to anti-dilution
adjustments.

          Fractions of shares of Preferred Stock (other than fractions which
are integral multiples of one one-hundredth of a share) may, at the election
of the Company, be evidenced by depositary receipts.  The Company may also
issue cash in lieu of fractional shares which are not integral multiples of
one one-hundredth of a share.

          At any time prior to the close of business on the tenth day after
there has been a public announcement that a person has become an Acquiring
Person, the Company may redeem the Rights in whole, but not in part, at a
price of $.01 per Right (the "Redemption Price").  Immediately upon the
effective time of the action of the Board of Directors of the Company
authorizing redemption of the Rights, the right to exercise the Rights will
terminate and the only right of the holders of Rights will be to receive the
Redemption Price.

          For as long as the Rights are then redeemable, the Company may,
except with respect to the Redemption Price, amend the Rights in any manner,
including an amendment to extend the time period in which the Rights may be
redeemed.  At any time when the Rights are not then redeemable, the Company
may amend the Rights in any manner that does not materially adversely affect
the interests of holders of the Rights as such.

          Until a Right is exercised, the holder, as such, will have no
rights as a shareholder of the Company, including, without limitation, the
right to vote or to receive dividends.


Item 7.  Financial Statements, Pro Forma Financial Statements and Exhibits.

     (c)  Exhibits.

          99.1 Press release dated April 18, 2000.



<PAGE>
                                 SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date: April 19, 2000


                              ACTIVISION, INC.


                              By: /s/ Robert A. Kotick
                                  ------------------------
                                  Name:  Robert A. Kotick
                                  Title: Chairman and Chief
                                         Executive Officer


                                                                 Exhibit 99.1

FOR IMMEDIATE RELEASE
For Information Contact:
                                   Maryanne Lataif
                                   VP, Corporate Communications
                                   Activision, Inc.
                                   (310) 255-2704
                                   [email protected]


                 Activision Adopts Shareholders Rights Plan

Santa Monica, Ca - April 18, 2000 - Activision, Inc. (NASDAQ: ATVI) announced
today that its Board of Directors adopted a shareholders rights plan designed
to enhance the Board's ability to protect stockholders against, among other
things, unsolicited attempts to acquire control of Activision, Inc. that do
not offer an adequate price to all stockholders or are otherwise not in the
best interests of Activision, Inc. and its stockholders.  The plan's adoption
is not in response to any effort to acquire control of the Company, nor is
the Board aware of any accumulation of the Company's stock by any potential
acquiror.

Under a Rights Agreement dated as of April 18, 2000, between the Company and
Continental Stock Transfer & Trust Company, each common stockholder at the
close of business on April 19, 2000, will receive a dividend of one right for
each share of Common Stock held, each right representing the right to
purchase one one-hundredth (1/100) of a share of the Company's Series A
Junior Preferred Stock at an exercise price of $40.00.  Initially, the rights
are represented by the Company's Common Stock certificates and are neither
exercisable nor traded separately from the Company's Common Stock.  The
rights will only become exercisable if a person or group acquires 15% or more
of the Common Stock of the Company, or announces or commences a tender or
exchange offer which would result in the bidder's beneficial ownership of 15%
or more of the Company's Common Stock.

In the event that any person or group acquires 15% or more of the Company's
outstanding Common Stock each holder of a right (other than such person or
members of such group) will thereafter have the right to receive upon
exercise of such right, in lieu of shares of Preferred Stock, the number of
shares of Common Stock of the Company having a value equal to two times the
then current exercise price of the right.

If the Company is acquired in a merger or other business combination
transaction after a person has acquired 15% or more the Company's Common
Stock, each holder of a right will thereafter have the right receive upon
exercise of such right a number of the acquiring company's common shares
having a market value equal to two times the then current exercise price of
the right.

The Company may redeem the rights for $.01 per right at any time until the
first public announcement of the acquisition of beneficial ownership of 15%
of the Company's Common Stock.  At any time after a person has acquired 15%
or more (but before any person has acquired more than 50%) of the Company's
Common Stock, the Company may exchange all or part of the rights for shares
of Common Stock at an exchange ratio of one share of Common Stock per right.

For persons who, as of the close of business on April 18, 2000, beneficially
own 15% or more of the Common Stock of the Company, the Rights Agreement
"grandfathers" their current level of ownership, so long as they do not
purchase additional shares in excess of certain limitations.

The rights will be distributed to common stockholders of record as of April
19, 2000, and will expire on April 18, 2010.  The rights distribution is not
taxable to stockholders.  A more detailed description of the Rights Agreement
will be mailed to all stockholders of the Company.

Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment
and leisure products.  Founded in 1979, Activision posted revenues of $436
million for the fiscal year ended March 31, 1999.

Activision maintains operations in the US, Canada, the United Kingdom,
France, Germany, Japan and Australia, The Netherlands and Belgium.  More
information about Activision and its products can be found on the company's
World Wide Web site, which is located at http://www.activision.com.

The statements contained in this release that are not historical facts are
"forward-looking statements."  The Company cautions readers of this press
release that a number of important factors could cause Activision's actual
future results to differ materially from those expressed in any such forward-
looking statements.  These important factors, and other factors that could
affect Activision, are described in the Company's Annual Report on Form 10-K
for the fiscal year ended March 31, 1999, which was filed with the United
States Securities and Exchange Commission.  Readers of this press release are
referred to such filings.

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