CONSECO INC ET AL
8-K, 1996-08-29
ACCIDENT & HEALTH INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                    FORM 8-K

              Current Report Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

                         Date of Report: August 25, 1996



                                  CONSECO, INC.

                             State of Incorporation:
                                     Indiana


       Commission File Number                     IRS Employer Id. Number
            No. 1-9250                                 No. 35-1468632


                     Address of Principal Executive Offices:
                         11825 North Pennsylvania Street
                              Carmel, Indiana 46032

                                  Telephone No.
                                 (317) 817-6100



J:\8K82396\COVER.


<PAGE>




                         CONSECO, INC. AND SUBSIDIARIES





ITEM 5.  OTHER EVENTS.

     On August 26, 1996, Conseco, Inc. ("Conseco") announced the following:

     (i)  Conseco  has  agreed  to  acquire  American   Travellers   Corporation
          ("American Travellers"),  a provider of long- term care insurance, for
          approximately   $793  million  in  Conseco  common  stock.  Under  the
          definitive  agreement  dated  August 25,  1996,  between  Conseco  and
          American  Travellers,  each of the 18.0 million issued and outstanding
          shares of American Travellers common stock would be converted into the
          right to receive a fraction of a share of Conseco  common stock having
          a value between  $32.00 and $35.03,  depending on the average  closing
          price of Conseco shares in the 10 trading days  immediately  preceding
          the second trading day prior to closing.  Each $1,000 principal amount
          of  American   Travellers'  6-1/2  Percent  Convertible   Subordinated
          Debentures  would  become  convertible  into shares of Conseco  common
          stock having a value between $2,110 and $2,310,  depending on the same
          average price. The total value of Conseco common stock to be issued in
          this transaction  includes $575 million to acquire American Travellers
          outstanding   common   shares  and  $218  million  when  the  American
          Travellers  debentures  are converted.  Under the agreement,  American
          Travellers would be merged into Conseco.  Consummation of the American
          Travellers  transaction,  which is  subject  to  customary  terms  and
          conditions,  including  approval by the  stockholders of both American
          Travellers  and Conseco and regulatory  approvals,  is expected by the
          end of the fourth quarter of 1996.

     (ii) Conseco has agreed to acquire Capitol American  Financial  Corporation
          ("Capitol  American"),  a  provider  of  cancer  insurance  and  other
          supplemental health insurance products, for approximately $650 million
          in cash and Conseco common stock. Under the definitive agreement dated
          August 25, 1996,  between  Conseco and Capitol  American,  each of the
          17.8 million issued and outstanding  shares of Capitol American common
          stock would be converted  into the right to receive $30.00 in cash and
          $6.50 of Conseco  common  stock.  The $680 million  total value of the
          transaction  includes  $534  million in cash,  $116 million in Conseco
          stock and $30  million  of  Capitol  American  debt  being  assumed by
          Conseco.  Under the agreement,  Capitol  American would be merged into
          Conseco.  Consummation  of  the  transaction,   which  is  subject  to
          customary terms and conditions, including approval by the stockholders
          of Capitol American and regulatory  approvals,  is expected by the end
          of the fourth quarter of 1996.

    (iii) Conseco is  distributing  the stock of American  Life  Holdings,  Inc.
          ("American  Life   Holdings"),   a  provider  of  retirement   savings
          annuities, previously held by Conseco Capital Partners II, L.P. to all
          partners.  Conseco then intends to acquire the stock of American  Life
          Holdings not already owned by Conseco for  approximately  $165 million
          in cash.  Under Conseco's offer,  each of the 7.2 million  outstanding
          shares of American Life Holdings not already owned by Conseco would be
          converted  into the right to  receive  $23.00 in cash.  American  Life
          Holdings would become a wholly owned subsidiary of Conseco. Completion
          of the  transaction,  which is subject to approval by the shareholders
          of American Life Holdings, is expected by the fourth quarter of 1996.

     (iv) Conseco  intends  to  merge  with  Bankers  Life  Holding  Corporation
          ("Bankers   Life"),  a  provider  of  supplemental   health  insurance
          products,  in a  transaction  under  which  Conseco  will  acquire the
          outstanding  shares of Bankers  Life that Conseco does not already own
          for  approximately  $117  million  in  Conseco  common  stock.  In the
          intended merger, each of the 4.7 million outstanding shares of Bankers
          Life common stock not already owned by Conseco would be converted into
          the right to receive  $25.00 in Conseco  common  stock.  Bankers  Life
          would be merged into Conseco. Completion of the transaction,  which is
          subject to review by the  Securities  and Exchange  Commission  of the
          information to be submitted to shareholders of Bankers Life describing
          the terms of the merger, is expected to occur in the fourth quarter of
          1996.



                                        2

<PAGE>


                         CONSECO, INC. AND SUBSIDIARIES




     On  August  27,  1996,  Conseco  called  for  redemption  all  5.3  million
outstanding  shares  of its  Series D  Cumulative  Convertible  Preferred  Stock
("Series D Stock").  The Series D Stock will be redeemed on September  26, 1996,
at  $52.916  per  share in cash,  including  $0.641  per  share of  accrued  and
accumulated  unpaid  dividends.  Dividends  on the  Series D Stock will cease to
accrue on September 26, 1996.  Each Series D share can be converted  into 1.5686
shares of Conseco common stock (no par value) until 5:00 p.m.  (Eastern Daylight
Savings  Time) on September  20,  1996.  No  adjustments  for accrued but unpaid
dividends will be paid upon conversion to common stock, and no fractional shares
of common stock will be delivered.  Conseco will pay the cash  equivalent of any
such fractional interests. All shares of Series D Stock not previously converted
will be redeemed on the redemption date.

                                        3

<PAGE>


                         CONSECO, INC. AND SUBSIDIARIES





ITEM 7.    FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

       (a)   FINANCIAL STATEMENTS -- None

       (b)   PRO FORMA FINANCIAL INFORMATION -- None

       (c)   EXHIBITS

             2.6    Agreement and Plan of Merger dated as of August 25,
                    1996, by and between   Conseco, Inc. and  American
                    Travellers Corporation

             2.7     Agreement  and Plan of  Merger  dated as of August
                     25,  1996,  by  and  among   Conseco,   Inc.,  CAF
                     Acquisition Company and Capitol American Financial
                     Corporation

             99.1    Shareholders Agreement dated as of August 25, 1996, by and 
                     among Conseco, Inc. and Barry J. Hershey and Connie Hershey



                                        4

<PAGE>

                         CONSECO, INC. AND SUBSIDIARIES




                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



Date: August 28, 1996

                                          CONSECO, INC.




                                          By: /s/ ROLLIN M. DICK
                                              ------------------ 
                                              Rollin M. Dick
                                              Executive Vice President
                                                 and Chief Financial Officer


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                                        6



                          AGREEMENT AND PLAN OF MERGER


                           DATED AS OF AUGUST 25, 1996


                                 By and Between



                                  CONSECO, INC.



                                       and



                         AMERICAN TRAVELLERS CORPORATION


<PAGE>

<TABLE>
<CAPTION>



                                TABLE OF CONTENTS

                                                                                                               Page


                                    ARTICLE I
                  <S>                                                                                             <C>
                  THE MERGER....................................................................................  1
                  1.1      The Merger...........................................................................  1
                  1.2      Closing..............................................................................  1
                  1.3      Effective Time.......................................................................  2
                  1.4      Articles of Incorporation............................................................  2
                  1.5      By-Laws..............................................................................  2
                  1.6      Directors............................................................................  2
                  1.7      Officers.............................................................................  2
                  1.8      Conversion of Shares.................................................................  2
                  1.9      Exchange of Certificates.............................................................  4
                  1.10     Conseco Substituted under Indenture and Debentures...................................  7

                                   ARTICLE II

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY.................................................  7
                  2.1      Organization, Standing and Corporate Power...........................................  7
                  2.2      Capital Structure....................................................................  8
                  2.3      Authority; Noncontravention..........................................................  9
                  2.4      SEC Documents........................................................................ 10
                  2.5      Absence of Certain Changes or Events................................................. 11
                  2.6      Absence of Changes in Benefit Plans.................................................. 11
                  2.7      Benefit Plans........................................................................ 12
                  2.8      Taxes................................................................................ 12
                  2.9      No Excess Parachute Payments; Section 162(m) of
                           the Code............................................................................. 13
                  2.10     Voting Requirements.................................................................. 14
                  2.11     Compliance with Applicable Laws...................................................... 14
                  2.12     Opinion of Financial Advisor......................................................... 15
                  2.13     Brokers.............................................................................. 15

                                   ARTICLE III

                  REPRESENTATIONS AND WARRANTIES OF CONSECO .................................................... 15
                  3.1      Organization, Standing and Corporate Power........................................... 15
                  3.2      Conseco Capital Structure............................................................ 16
                  3.3      Authority; Noncontravention.......................................................... 17
                  3.4      SEC Documents........................................................................ 18
                  3.5      Absence of Certain Changes or Events................................................. 18
                  3.6      Compliance with Applicable Laws...................................................... 19
                  3.7      Brokers.............................................................................. 20
                  3.8      Voting Requirements.................................................................. 20

</TABLE>

                                                    i

<PAGE>

<TABLE>
<CAPTION>


                                   ARTICLE IV
                  <S>                                                                                            <C>
                  ADDITIONAL AGREEMENTS......................................................................... 20
                  4.1      Preparation of Form S-4 and the Joint Proxy
                           Statement; Information Supplied...................................................... 20
                  4.2      Meetings of Stockholders............................................................. 21
                  4.3      Letter of the Company's Accountants.................................................. 22
                  4.4      Letter of Conseco's Accountants...................................................... 22
                  4.5      Access to Information; Confidentiality............................................... 22
                  4.6      Best Efforts......................................................................... 23
                  4.7      Public Announcements................................................................. 23
                  4.8      Acquisition Proposals................................................................ 23
                  4.9      Fiduciary Duties..................................................................... 24
                  4.10     Consents, Approvals and Filings...................................................... 25
                  4.11     Certain Fees......................................................................... 25
                  4.12     Affiliates and Certain Stockholders.................................................. 26
                  4.13     NYSE Listing......................................................................... 27
                  4.14     Stockholder Litigation............................................................... 27
                  4.15     Indemnification...................................................................... 27
                  4.16     Financing ........................................................................... 27
                  4.17     Stock Options........................................................................ 27
                  4.18     Employment Agreements................................................................ 28
                  4.19     Officers' Certificates Relating to Tax Treatment..................................... 28
                  4.20     Supplemental Indenture; Other Actions................................................ 28
                  4.21     Severance and Other Payments......................................................... 29

                                    ARTICLE V
  
                  COVENANTS RELATING TO CONDUCT OF BUSINESS PRIOR TO MERGER..................................... 29
                  5.1      Conduct of Business by the Company................................................... 29
                  5.2      Conduct of Business by Conseco....................................................... 32
                  5.3      Other Actions ....................................................................... 33
                  5.4      Certificates......................................................................... 33
                  5.5      Investment Advisory Agreements ...................................................... 34

                                   ARTICLE VI

                  CONDITIONS PRECEDENT.......................................................................... 34
                  6.1      Conditions to Each Party's Obligation To Effect
                           the Merger........................................................................... 34
                  6.2      Conditions to Obligations of Conseco ................................................ 36
                  6.3      Conditions to Obligation of the Company.............................................. 37

                                   ARTICLE VII

                  TERMINATION, AMENDMENT AND WAIVER............................................................. 38
                  7.1      Termination.......................................................................... 38
                  7.2      Effect of Termination................................................................ 38
                  7.3      Amendment............................................................................ 39
                  7.4      Extension; Waiver.................................................................... 39
                  7.5      Procedure for Termination, Amendment,   Extension
                           or Waiver............................................................................ 39

</TABLE>
                                                    ii

<PAGE>

<TABLE>
<CAPTION>



                                  ARTICLE VIII
 
                  <S>                                                                                            <C>
                  SURVIVAL OF PROVISIONS........................................................................ 40
                  8.1      Survival............................................................................. 40

                                   ARTICLE IX

                  NOTICES....................................................................................... 40
                  9.1      Notices.............................................................................. 40

                                    ARTICLE X

                  MISCELLANEOUS................................................................................. 41
                  10.1      Entire Agreement.................................................................... 41
                  10.2      Expenses............................................................................ 41
                  10.3      Counterparts ....................................................................... 41
                  10.4      No Third Party Beneficiary.......................................................... 41
                  10.5      Governing Law....................................................................... 42
                  10.6      Assignment; Binding Effect.......................................................... 42
                  10.7      Enforcement........................................................................  42
                  10.8      Headings, Gender, etc............................................................... 42
                  10.9      Invalid Provisions.................................................................. 43



                                                   iii
</TABLE>

<PAGE>



                          AGREEMENT AND PLAN OF MERGER

         THIS AGREEMENT AND PLAN OF MERGER (the "Agreement") is made and entered
into as of August 25, 1996 by and between CONSECO,  INC., an Indiana corporation
("Conseco"),  and AMERICAN TRAVELLERS  CORPORATION,  a Pennsylvania  corporation
(the "Company").

                                    PREAMBLE

         WHEREAS,  the respective Boards of Directors of Conseco and the Company
have  approved the merger of the Company with and into  Conseco,  upon the terms
and subject to the conditions set forth herein; and

         WHEREAS,   Conseco   and   the   Company   desire   to   make   certain
representations,  warranties,  covenants and agreements in connection  with such
merger and also to prescribe various conditions to such merger;

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
set forth in this Agreement, and for other good and valuable consideration,  the
receipt and  sufficiency  of which are hereby  acknowledged,  the parties hereto
agree as follows:


                                    ARTICLE I

                                   THE MERGER

         1.1 The Merger.  Subject to the terms and conditions of this Agreement,
at the  Effective  Time (as such term is  defined in Section  1.3  hereof),  the
Company shall be merged with and into Conseco (the  "Merger"),  in a transaction
intended to qualify as a tax-free  reorganization under Section 368(a)(1) (A) of
the Internal  Revenue Code of 1986, as amended (the "Code"),  in accordance with
the Indiana  Business  Corporation  Law (the "IBCL  Code") and the  Pennsylvania
Business  Corporation Law (the  "Pennsylvania  Code") and the separate corporate
existence of the Company shall cease and Conseco shall continue as the surviving
corporation under the laws of the State of Indiana (the "Surviving Corporation")
with all the rights,  privileges,  immunities and powers, and subject to all the
duties and  liabilities,  of a corporation  organized under the IBCL. The Merger
shall have the effects set forth in the IBCL and the Pennsylvania Code.

         1.2 Closing.  Unless this Agreement  shall have been terminated and the
transactions  herein  contemplated shall have been abandoned pursuant to Section
7.1, and subject to the  satisfaction  or waiver of the  conditions set forth in
Article VI, the closing of the Merger  (the  "Closing")  will take place at 9:00
a.m. on the second business day following the date on which the

                                                         1

<PAGE>



last to be fulfilled or waived of the  conditions  set forth in Article VI shall
be fulfilled or waived in accordance  with this Agreement (the "Closing  Date"),
at the office of Conseco in Carmel,  Indiana, unless another date, time or place
is agreed to in writing by the parties hereto.

         1.3 Effective  Time. The parties hereto will file with the Secretary of
State of the  State of  Indiana  (the  "Indiana  Secretary  of  State")  and the
Secretary  of State  of the  Commonwealth  of  Pennsylvania  (the  "Pennsylvania
Secretary  of  State")  on the date of the  Closing  (or on such  other  date as
Conseco  and the  Company  may agree)  articles  of merger or other  appropriate
documents,  executed in accordance with the relevant  provisions of the IBCL and
the Pennsylvania  Code, and make all other filings or recordings  required under
the IBCL and the  Pennsylvania  Code in connection  with the Merger.  The Merger
shall  become  effective  upon the  filing of the  articles  of merger  with the
Indiana  Secretary of State and the Pennsylvania  Secretary of State, or at such
later time as is specified in the articles of merger (the "Effective Time").

         1.4  Articles  of  Incorporation.  The  Articles  of  Incorporation  of
Conseco,  as in effect  immediately  prior to the Effective  Time,  shall be the
Articles of Incorporation of the Surviving  Corporation until thereafter amended
as provided by law.

         1.5 By-Laws.  The By-Laws of Conseco, as in effect immediately prior to
the  Effective  Time,  shall be the By-Laws of the Surviving  Corporation  until
thereafter amended as provided by law.

         1.6      Directors.  The directors of Conseco at the Effective Time 
shall be the directors of the Surviving Corporation.

         1.7      Officers.  The officers of Conseco at the Effective Time shall
be the officers of the Surviving Corporation.

         1.8 Conversion of Shares. (a) Outstanding Shares. Each of the shares of
common  stock,  $.01  par  value,  of the  Company  (the  "Shares")  issued  and
outstanding  immediately  prior to the Effective Time (other than Shares held as
treasury  shares by the Company or Dissenting  Shares (as defined below)) shall,
by  virtue of the  Merger  and  without  any  action  on the part of the  holder
thereof, be converted into a right to receive (i) if the Conseco Share Price (as
defined  below) is  greater  than or equal to $42.25  per share and less than or
equal  to  $46.25  per  share,  .7574  of  a  validly  issued,  fully  paid  and
nonassessable  share of common stock,  without par value,  of Conseco  ("Conseco
Common  Stock"),  (ii) if the Conseco Share Price is less than $42.25 per share,
the fraction  (rounded to the nearest  ten-thousandth of a share) of a share (or
such fraction and whole number, as the case may

                                                         2

<PAGE>



be) of Conseco Common Stock  determined by dividing  $32.00 by the Conseco Share
Price or (iii) if the Conseco Share Price is greater than $46.25 per share,  the
fraction  (rounded  to the  nearest  ten-thousandth  of a  share)  of a share of
Conseco Common Stock  determined by dividing  $35.03 by the Conseco Share Price.
The "Conseco Share Price" shall be equal to the average of the closing prices of
the  Conseco  Common  Stock on the New York Stock  Exchange  ("NYSE")  Composite
Transactions  Reporting System, as reported in The Wall Street Journal,  for the
10  trading  days  immediately  preceding  the second  trading  day prior to the
Effective  Time.  The Conseco  Common Stock to be issued to holders of Shares in
accordance  with this Section and any cash to be paid in accordance with Section
1.9 in lieu of  fractional  shares  of  Conseco  Common  Stock are  referred  to
collectively as the "Merger Consideration."

         (b)  Treasury  Shares.  Each Share issued and  outstanding  immediately
prior to the  Effective  Time  which  is then  held as a  treasury  share by the
Company  or any of its  subsidiaries  immediately  prior to the  Effective  Time
shall,  by  virtue  of the  Merger  and  without  any  action on the part of the
Company,  be canceled  and retired  and cease to exist,  without any  conversion
thereof.

         (c) Impact of Stock Splits,  etc. In the event of any change in Conseco
Common Stock between the date of this  Agreement  and the Effective  Time of the
Merger   by   reason  of  any  stock   split,   stock   dividend,   subdivision,
reclassification, recapitalization, combination, exchange of shares or the like,
the  number  and class of  shares  of  Conseco  Common  Stock to be  issued  and
delivered  in the Merger in exchange for each  outstanding  Share as provided in
this  Agreement  and the  calculation  of all share prices  provided for in this
Agreement shall be proportionately adjusted.

         (d)  Company  Dissenting  Shares.   Notwithstanding  anything  in  this
Agreement to the contrary, Shares which are held by the Company shareholders who
shall have effectively dissented from the Merger and perfected their dissenters'
rights  in  accordance  with  the  provisions  of  Section  1571 et seq.  of the
Pennsylvania  Code (the  "Dissenting  Shares") shall not be converted into or be
exchangeable for the right to receive the Merger Consideration,  but the holders
thereof  shall be  entitled to payment  from the  Surviving  Corporation  of the
appraised value of such shares in accordance with the provisions of Section 1571
et seq. of the Pennsylvania  Code;  provided,  however,  that if any such holder
shall have failed to perfect such  dissenters'  rights or shall have effectively
withdrawn or lost such rights,  his or her outstanding Shares shall thereupon be
converted into and exchangeable  for, as if completed at the Effective Time, the
Merger  Consideration,  as  determined  and paid in the manner set forth in this
Agreement, without any interest thereon. The

                                                         3

<PAGE>



Company  shall  give  Conseco  (i) prompt  notice of any  notice or demands  for
payment  for  Dissenting  Shares  pursuant  to  Section  1571  et  seq.  of  the
Pennsylvania   Code  received  by  the  Company  and  (ii)  the  opportunity  to
participate in and direct all  negotiations  and proceedings with respect to any
such  demands or notices.  The  Company  shall not,  without  the prior  written
consent of Conseco, make any payment with respect to, settle, offer to settle or
otherwise negotiate, any such demands.

         (e) Treatment of Company Stock Options.  (i) At the Effective Time each
outstanding  unexpired stock option  ("Company Stock Option") to purchase Shares
which have been granted  pursuant to the Company's 1987 Stock Option Plan,  1989
Stock Option Plan,  1993 Stock Option Plan, 1995 Stock Option Plan or 1996 Stock
Option Plan,  as amended to the date hereof (the "Company  Stock Option  Plans")
shall be deemed  disposed to the Company in accordance  with final Rule 16b-3(e)
as promulgated by the Securities  and Exchange  Commission  ("SEC")  pursuant to
Release 34-37260 (May 31, 1996) and then converted  automatically into an option
to  purchase,  for the same  aggregate  consideration  payable to exercise  such
Company Stock  Options,  the number of shares of Conseco  Common Stock which the
holder would have been entitled to receive at the Effective Time if such Company
Stock  Options  had been fully  vested  and  exercised  for shares  prior to the
Effective  Time,  but  otherwise  on the  same  terms  and  conditions  as  were
applicable  under the Company Stock Option Plan and the underlying  stock option
agreement except as provided in subsections (ii) and (iii) below.

                  (ii)  Except as  provided  in  subsection  (iii)  below,  each
Company  Stock Option,  if not then vested,  will vest in full at the earlier of
(x) the expiration of three months after the Effective  Time or (y)  termination
by Conseco of the employment of the holder of such Company Stock Option.

                  (iii)  Each  Company  Stock  Option  held  by  a  non-employee
director of the Company,  if not then vested, will vest in full at the Effective
Time.

         1.9 Exchange of  Certificates.  (a) Exchange Agent. As of the Effective
Time, Conseco shall deposit with its transfer agent and registrar (the "Exchange
Agent"), for the benefit of the holders of Shares, certificates representing the
shares of Conseco  Common  Stock to be issued to holders of Shares  pursuant  to
Section 1.8(a) (such certificates,  together with any dividends or distributions
with respect to such certificates, being hereinafter referred to as the "Payment
Fund").

         (b)   Exchange Procedures.  As soon as practicable after the Effective
Time,  each holder of an  outstanding  certificate or  certificates  which prior
thereto  represented  Shares shall, upon surrender to the Exchange Agent of such
certificate or
                                                         4

<PAGE>



certificates  and  acceptance  thereof by the Exchange  Agent,  be entitled to a
certificate  representing  that number of whole  shares of Conseco  Common Stock
(and cash in lieu of fractional  shares of Conseco Common Stock as  contemplated
by this Section 1.9) which the aggregate number of Shares previously represented
by such certificate or certificates  surrendered  shall have been converted into
the right to receive pursuant to Section 1.8(a) of this Agreement.  The Exchange
Agent shall accept such  certificates upon compliance with such reasonable terms
and  conditions as the Exchange  Agent may impose to effect an orderly  exchange
thereof in accordance with normal exchange practices. If the consideration to be
paid in the Merger (or any  portion  thereof) is to be  delivered  to any person
other  than  the  person  in  whose  name the  certificate  representing  Shares
surrendered in exchange therefor is registered,  it shall be a condition to such
exchange  that the  certificate  so  surrendered  shall be properly  endorsed or
otherwise  be in proper form for transfer  and that the person  requesting  such
exchange shall pay to the Exchange Agent any transfer or other taxes required by
reason  of the  payment  of  such  consideration  to a  person  other  than  the
registered  holder of the  certificate  surrendered,  or shall  establish to the
satisfaction  of the  Exchange  Agent  that  such  tax has  been  paid or is not
applicable.  After the Effective Time, there shall be no further transfer on the
records of the Company or its transfer agent of certificates representing Shares
and if such  certificates are presented to the Company for transfer,  they shall
be  canceled  against  delivery  of  the  Merger  Consideration  as  hereinabove
provided.  Until  surrendered  as  contemplated  by this  Section  1.9(b),  each
certificate representing Shares (other than certificates  representing Shares to
be canceled in accordance with Section 1.8(b) and other than Dissenting Shares),
shall be deemed at any time after the Effective Time to represent only the right
to receive upon such surrender the Merger Consideration  payable with respect to
such Shares,  without any interest  thereon,  as contemplated by Section 1.8. No
interest   will  be  paid  or  will  accrue  on  any  cash   payable  as  Merger
Consideration.

         (c) Letter of Transmittal. Promptly after the Effective Time (but in no
event more than five business days thereafter),  the Surviving Corporation shall
require the Exchange  Agent to mail to each record holder of  certificates  that
immediately  prior to the  Effective  Time  represented  Shares  which have been
converted  pursuant  to  Section  1.8,  a form  of  letter  of  transmittal  and
instructions  for  use in  surrendering  such  certificates  and  receiving  the
consideration  to which such  holder  shall be  entitled  therefor  pursuant  to
Section 1.8.

         (d) Distributions  with Respect to Unexchanged  Shares. No dividends or
other  distributions  with  respect to Conseco  Common  Stock with a record date
after the  Effective  Time shall be paid to the holder of any  certificate  that
immediately  prior to the  Effective  Time  represented  Shares  which have been
converted

                                                         5

<PAGE>



pursuant to Section 1.8, until the surrender for exchange of such certificate in
accordance  with this Article I.  Following  surrender  for exchange of any such
certificate,  there  shall be paid to the  holder of such  certificate,  without
interest,  (i) at the time of such  surrender,  the amount of dividends or other
distributions  with a record date after the Effective Time theretofore paid with
respect to the number of whole  shares of  Conseco  Common  Stock into which the
Shares  represented by such certificate  immediately prior to the Effective Time
were  converted  pursuant to Section  1.8, and (ii) at the  appropriate  payment
date,  the amount of dividends or other  distributions  with a record date after
the  Effective  Time,  but  prior to such  surrender,  and with a  payment  date
subsequent  to such  surrender,  payable  with  respect to such whole  shares of
Conseco Common Stock.

         (e) No Further  Ownership  Rights in Shares.  The Merger  Consideration
paid upon the  surrender  for exchange of  certificates  representing  Shares in
accordance  with the terms of this Article I shall be deemed to have been issued
and paid in full satisfaction of all rights pertaining to the Shares theretofore
represented  by  such   certificates,   subject,   however,   to  the  Surviving
Corporation's  obligation  (if  any) to pay any  dividends  or  make  any  other
distributions with a record date prior to the Effective Time which may have been
declared  by the  Company on such  Shares in  accordance  with the terms of this
Agreement or prior to the date of this  Agreement and which remain unpaid at the
Effective Time.

         (f) No Fractional  Shares.  (i) No certificates  or scrip  representing
fractional shares of Conseco Common Stock shall be issued upon the surrender for
exchange  of  certificates   that  immediately   prior  to  the  Effective  Time
represented  Shares which have been converted  pursuant to Section 1.8, and such
fractional  share interests will not entitle the owner thereof to vote or to any
rights of a shareholder of Conseco.

         (ii)  Notwithstanding  any other  provisions  of this  Agreement,  each
holder of Shares who would otherwise have been entitled to receive a fraction of
a share of Conseco  Common  Stock (after  taking into  account all  certificates
delivered  by such  holder)  shall  receive,  in  lieu  thereof,  cash  (without
interest)  in an  amount  equal to such  fractional  part of a share of  Conseco
Common Stock multiplied by the Conseco Share Price.

         (g)  Termination of Payment Fund. Any portion of the Payment Fund which
remains undistributed to the holders of the certificates representing Shares for
120 days after the  Effective  Time shall be delivered to Conseco,  upon demand,
and any holders of Shares who have not theretofore  complied with this Article I
shall thereafter look only to Conseco and only as general  creditors thereof for
payment of their claim for any Merger

                                                         6

<PAGE>



Consideration and any dividends or distributions  with respect to Conseco Common
Stock.

         (h) No  Liability.  Neither  Conseco  nor the  Exchange  Agent shall be
liable to any person in respect of any cash, shares,  dividends or distributions
payable from the Payment Fund  delivered  to a public  official  pursuant to any
applicable  abandoned  property,  escheat or similar  law.  If any  certificates
representing  Shares shall not have been  surrendered  prior to five years after
the  Effective  Time (or  immediately  prior to such  earlier  date on which any
Merger  Consideration in respect of such certificate  would otherwise escheat to
or become the property of any Governmental  Entity (as defined in Section 2.3)),
any such cash,  shares,  dividends or  distributions  payable in respect of such
certificate  shall,  to the  extent  permitted  by  applicable  law,  become the
property of the Surviving Corporation,  free and clear of all claims or interest
of any person previously entitled thereto.

         1.10     Conseco Substituted under Indenture and Debentures.  As of the
Effective  Time,  Conseco shall succeed to, be  substituted  for, and assume all
obligations of, and may exercise every right and power of, the Company under the
Indenture  (the  "Indenture")   governing  the  6.5%  Convertible   Subordinated
Debentures due October 1, 2005 (the "Debentures") by and between the Company and
American Bank, National  Association with the same effect as if Conseco had been
named therein as the Company. As of the Effective Time, Conseco shall assume all
the obligations of the Company pursuant to the Debentures.

                                   ARTICLE II

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

         The Company hereby represents and warrants to Conseco and as follows:

         2.1 Organization, Standing and Corporate Power. Each of the Company and
each  Significant  Subsidiary  of the  Company  (as  hereinafter  defined)  is a
corporation duly organized, validly existing and in good standing under the laws
of the jurisdiction in which it is incorporated and has the requisite  corporate
power and authority to carry on its business as now being conducted. Each of the
Company and each  Significant  Subsidiary  of the Company is duly  qualified  or
licensed to do business and is in good  standing in each  jurisdiction  in which
the nature of its business or the ownership or leasing of its  properties  makes
such qualification or licensing necessary.  The Company has delivered to Conseco
complete and correct copies of its Certificate of Incorporation and By-laws,  as
amended  to the  date of this  Agreement.  For  purposes  of this  Agreement,  a
"Significant Subsidiary" of the Company means each of American Travellers Life

                                                         7

<PAGE>



Insurance  Company,  United  General  Life  Insurance  Company,  and  any  other
subsidiary of the Company that would constitute a Significant  Subsidiary within
the meaning of Rule 1-02 of Regulation S-X of the SEC.

         2.2 Capital  Structure.  The  authorized  capital  stock of the Company
consists of (i) 50,000,000  Shares and (ii) 5,000,000 shares of Preferred Stock,
$.01 par value (the "Preferred  Stock").  At the close of business on August 23,
1996: (i) 16,281,432  Shares were issued and outstanding,  2,668,826 Shares were
reserved  for  issuance  pursuant  to  outstanding  Company  Stock  Options  and
6,824,790  Shares were reserved for issuance upon  conversion of the Debentures;
and (ii) no shares of Preferred Stock were issued and outstanding. Except as set
forth above,  at the close of business on August 23, 1996,  no shares of capital
stock or other  equity  securities  of the Company  were  issued,  reserved  for
issuance or outstanding.  All outstanding shares of capital stock of the Company
are,  and all shares  which may be issued  pursuant to the Company  Stock Option
Plans or any  outstanding  Company  Stock  Options  will be, when  issued,  duly
authorized,  validly  issued,  fully paid and  nonassessable  and not subject to
preemptive  rights.  Except for  $103,500,000 of 6.5%  Convertible  Subordinated
Debentures  due  October  1,  2005,  no  bonds,   debentures,   notes  or  other
indebtedness of the Company or any Significant  Subsidiary of the Company having
the right to vote (or convertible into, or exchangeable  for,  securities having
the right to vote) on any  matters on which the  stockholders  of the Company or
any  Significant  Subsidiary of the Company may vote are issued or  outstanding.
Except as disclosed  in Section 2.2 of the  Disclosure  Schedule  dated the date
hereof  and  delivered  by the  Company to Conseco  concurrently  herewith  (the
"Disclosure  Schedule"),  all the  outstanding  shares of capital  stock of each
Significant  Subsidiary  of the Company have been  validly  issued and are fully
paid and nonassessable and are owned by the Company, by one or more subsidiaries
of the  Company or by the Company  and one or more such  subsidiaries,  free and
clear  of  all  pledges,  claims,  liens,  charges,  encumbrances  and  security
interests of any kind or nature whatsoever (collectively, "Liens") except as may
be  provided  by  law.  Except  as set  forth  above  or in  Section  2.2 of the
Disclosure Schedule,  neither the Company nor any Significant  Subsidiary of the
Company  has any  outstanding  option,  warrant,  subscription  or other  right,
agreement  or  commitment   which  either  (i)  obligates  the  Company  or  any
Significant  Subsidiary of the Company to issue,  sell or transfer,  repurchase,
redeem or  otherwise  acquire  or vote any  shares of the  capital  stock of the
Company or any  Significant  Subsidiary  of the  Company or (ii)  restricts  the
transfer of Shares.  The Company has delivered to Conseco a complete and correct
copy of the Rights  Agreement dated as of April 25, 1990, as amended to the date
of this Agreement (the "Rights Agreement").


                                                         8

<PAGE>



         2.3  Authority;   Noncontravention.   The  Company  has  the  requisite
corporate  power and authority to enter into this Agreement and,  subject to the
approval of its  stockholders as set forth in Section 6.1(a) with respect to the
consummation of the Merger, to consummate the transactions  contemplated by this
Agreement.  The execution and delivery of this  Agreement by the Company and the
consummation by the Company of the  transactions  contemplated  hereby have been
duly  authorized by all necessary  corporate  action on the part of the Company,
subject,  in the case of the Merger,  to the approval of its stockholders as set
forth in Section 6.1(a). A majority of the members of the Board of Directors who
are not  officers  of the  Company  and who are not  representatives,  nominees,
affiliates  or associates of Conseco,  after  receiving  advice from one or more
investment  banking  firms,  have  determined  that the  price  and terms of the
conversion of the Shares are (a) at a price which is fair to the stockholders of
the  Company  and (b)  otherwise  in the best  interests  of the Company and its
stockholders. This Agreement has been duly executed and delivered by the Company
and,  assuming this  Agreement  constitutes  the valid and binding  agreement of
Conseco,  constitutes a valid and binding obligation of the Company, enforceable
against the Company in  accordance  with its terms  except that the  enforcement
thereof may be limited by (a) bankruptcy, insolvency, reorganization, moratorium
or  similar  laws now or  hereafter  in effect  relating  to  creditor's  rights
generally  and  (b)  general   principles  of  equity   (regardless  of  whether
enforceability  is considered  in a proceeding  at law or in equity).  Except as
disclosed in Section 2.3 of the Disclosure Schedule,  the execution and delivery
of this Agreement do not, and the consummation of the transactions  contemplated
by this  Agreement  and  compliance  with the  provisions  hereof will not,  (i)
conflict  with any of the  provisions of the  Certificate  of  Incorporation  or
By-laws of the Company or the comparable documents of any Significant Subsidiary
of the  Company,  (ii)  subject to the  governmental  filings and other  matters
referred to in the following  sentence,  conflict with, result in a breach of or
default (with or without  notice or lapse of time, or both) under,  or give rise
to a right of  termination,  cancellation  or  acceleration of any obligation or
loss of a material  benefit  under,  or require the consent of any person under,
any indenture or other  agreement,  permit,  concession,  franchise,  license or
similar   instrument  or  undertaking  to  which  the  Company  or  any  of  its
subsidiaries  is a party or by which the Company or any of its  subsidiaries  or
any of their assets is bound or affected,  or (iii) subject to the  governmental
filings and other matters referred to in the following sentence,  contravene any
law,  rule or  regulation  of any state or of the United States or any political
subdivision  thereof or  therein,  or any  order,  writ,  judgment,  injunction,
decree,  determination  or award  currently in effect.  No consent,  approval or
authorization  of, or declaration or filing with, or notice to, any governmental
agency or regulatory authority (a "Governmental Entity") which has not been

                                                         9

<PAGE>



received or made,  is  required by or with  respect to the Company or any of its
subsidiaries  in connection with the execution and delivery of this Agreement by
the Company or the consummation by the Company of the transactions  contemplated
hereby,  except for (i) the filing of  premerger  notification  and report forms
under the Hart-Scott-Rodino  Antitrust Improvements Act of 1976, as amended (the
"HSR Act") with respect to the Merger,  (ii) the filings and/or notices required
under the insurance  laws of the  jurisdictions  set forth in Section 2.3 of the
Disclosure  Schedule,  (iii) the  filing  with the SEC of (x) a proxy  statement
relating to the approval by the  stockholders of the Company of the Merger (such
proxy statement,  together with the proxy statement  relating to the approval of
the issuance of Conseco Common Stock in the Merger by an affirmative vote of the
holders of a majority of the votes entitled to be cast by the holders of Conseco
Common  Stock  and  Conseco  PRIDES  (as  hereinafter   defined)   present,   or
represented,  and entitled to vote thereon at the meeting to be called  therefor
(the "Conseco  Stockholder  Approval"),  in each case as amended or supplemented
from time to time, the "Joint Proxy Statement"),  and (y) such reports under the
Securities  Exchange Act of 1934,  as amended (the  "Exchange  Act"),  as may be
required in connection with this Agreement and the transactions  contemplated by
this Agreement,  (iv) the filing of the articles of merger with the Pennsylvania
Secretary of State and the Indiana Secretary of State and appropriate  documents
with the relevant  authorities of other states in which the Company is qualified
to do business, (v) such other consents, approvals,  authorizations,  filings or
notices as are set forth in Section 2.3 of the Disclosure  Schedule and (vi) any
applicable filings under state anti-takeover laws.

         2.4 SEC  Documents.  (i) The  Company has filed all  required  reports,
schedules,  forms,  statements and other documents with the SEC since January 1,
1994  (such  reports,  schedules,  forms,  statements  and other  documents  are
hereinafter  referred to as the "SEC  Documents");  (ii) as of their  respective
dates, the SEC Documents complied with the requirements of the Securities Act of
1933, as amended (the  "Securities  Act"),  or the Exchange Act, as the case may
be, and the rules and regulations of the SEC promulgated  thereunder  applicable
to such SEC Documents,  and none of the SEC Documents as of such dates contained
any  untrue  statement  of a material  fact or omitted to state a material  fact
required  to be stated  therein  or  necessary  in order to make the  statements
therein,  in  light  of the  circumstances  under  which  they  were  made,  not
misleading;  and (iii) the  consolidated  financial  statements  of the  Company
included in the SEC  Documents  comply as to form in all material  respects with
applicable  accounting  requirements  and the published rules and regulations of
the SEC with respect  thereto,  have been prepared in accordance  with generally
accepted accounting  principles applied on a consistent basis during the periods
involved  (except as may be  indicated  in the notes  thereto or, in the case of
unaudited

                                                        10

<PAGE>



statements, as permitted by Rule 10-01 of Regulation S-X) and fairly present, in
all material  respects,  the consolidated  financial position of the Company and
its  consolidated  subsidiaries  as of the dates  thereof  and the  consolidated
results of their  operations and cash flows for the periods then ended (subject,
in the  case  of  unaudited  quarterly  statements,  to  normal  year-end  audit
adjustments).

         2.5 Absence of Certain  Changes or Events.  Except as  disclosed in the
SEC Documents  filed and publicly  available prior to the date of this Agreement
(the "Filed SEC Documents") or in Section 2.5 of the Disclosure Schedule,  since
the date of the most recent audited financial  statements  included in the Filed
SEC Documents,  the Company and its  subsidiaries  have conducted their business
only in the ordinary  course,  and there has not been (i) any change which would
have a material adverse effect on the business,  financial  condition or results
of operations  of the Company and its  subsidiaries  taken as a whole,  (ii) any
declaration,  setting  aside or payment of any  dividend  or other  distribution
(whether  in cash,  stock or  property)  with  respect  to any of the  Company's
outstanding  capital stock, (iii) any split,  combination or reclassification of
any of its outstanding capital stock or any issuance or the authorization of any
issuance of any other  securities  in respect of, in lieu of or in  substitution
for  shares of its  outstanding  capital  stock,  (iv) (x) any  granting  by the
Company or any of its subsidiaries to any executive officer or other employee of
the Company or any of its subsidiaries of any increase in  compensation,  except
in the  ordinary  course of business  consistent  with prior  practice or as was
required under employment agreements in effect as of the date of the most recent
audited  financial  statements  included  in the  Filed SEC  Documents,  (y) any
granting by the Company or any of its subsidiaries to any such executive officer
or other employee of any increase in severance or termination pay, except in the
ordinary  course of business  consistent  with prior practice or as was required
under any  employment,  severance or termination  agreements in effect as of the
date of the most recent audited financial  statements  included in the Filed SEC
Documents  or (z) any entry by the Company or any of its  subsidiaries  into any
employment,  severance or termination  agreement with any such executive officer
or other  employee  or (v) any  change  in  accounting  methods,  principles  or
practices by the Company or any of its  subsidiaries  materially  affecting  its
assets,  liability or business,  except  insofar as may have been  required by a
change in generally accepted accounting principles.

         2.6 Absence of Changes in Benefit  Plans.  Except as  disclosed  in the
Filed SEC Documents or in Section 2.6 of the Disclosure Schedule, since the date
of the most  recent  audited  financial  statements  included  in the  Filed SEC
Documents,  there has not been any adoption or amendment in any material respect
by the Company or any of its subsidiaries of any collective

                                                        11

<PAGE>



bargaining  agreement or any Benefit Plan (as defined in Section 2.7). Except as
disclosed  in the  Filed  SEC  Documents  or in  Section  2.6 of the  Disclosure
Schedule,  there exist no  employment,  consulting,  severance,  termination  or
indemnification  agreements,  arrangements or understandings between the Company
or any of its  subsidiaries  and any  current  or former  employee,  officer  or
director of the Company or any of its subsidiaries.

         2.7 Benefit Plans. (i) Each "employee pension benefit plan" (as defined
in Section  3(2) of the Employee  Retirement  Income  Security  Act of 1974,  as
amended  ("ERISA"))  (hereinafter a "Pension Plan"),  "employee  welfare benefit
plan" (as defined in Section 3(1) of ERISA)  (hereinafter a "Welfare Plan"), and
each other  plan,  arrangement  or policy  (written  or oral)  relating to stock
options, stock purchases, compensation, deferred compensation, severance, fringe
benefits or other employee benefits,  in each case maintained or contributed to,
or  required  to be  maintained  or  contributed  to,  by the  Company  and  its
subsidiaries  for the  benefit  of any  present or former  officers,  employees,
agents,  directors  or  independent  contractors  of the  Company  or any of its
subsidiaries  (all the foregoing being herein called  "Benefit  Plans") has been
administered   in  accordance  with  its  terms  and  all  applicable  laws  and
regulations. All required contributions to the Benefit Plans have been made. The
Company,  its  subsidiaries and all the Benefit Plans are in compliance with the
applicable  provisions of ERISA,  the Internal  Revenue Code of 1986, as amended
(the "Code"), all other applicable laws and all applicable collective bargaining
agreements.

         (ii) None of the Company or any other  person or entity  that  together
with the Company is treated as a single employer under Section 414(b),  (c), (m)
or (o) of the Code  (each a  "Commonly  Controlled  Entity")  has  incurred  any
liability  to a  Pension  Plan  covered  by Title IV of  ERISA  (other  than for
contributions not yet due) or to the Pension Benefit Guaranty Corporation (other
than for the payment of premiums not yet due) which liability has not been fully
paid as of the date hereof.

         (iii) No Commonly  Controlled  Entity is required to  contribute to any
"multiemployer  plan"  (as  defined  in  Section  4001(a)(3)  of  ERISA)  or has
withdrawn  from any  multiemployer  plan where such  withdrawal  has resulted or
would result in any "withdrawal  liability"  (within the meaning of Section 4201
of ERISA) that has not been fully paid.

         2.8  Taxes.  Except as disclosed in Section 2.8 of the Disclosure
Schedule,

         (i) Each of the Company and its  subsidiaries has filed all tax returns
and reports  required to be filed by it or requests for  extensions to file such
returns or reports have been timely

                                                        12

<PAGE>



filed, granted and have not expired,  except to the extent that such failures to
file or to have extensions granted that remain in effect individually and in the
aggregate  would not have a material  adverse effect on the business,  financial
condition or results of operations of the Company and its subsidiaries  taken as
a whole.  All tax returns filed by the Company and each of its  subsidiaries are
complete and accurate  except to the extent that such failure to be complete and
accurate  would not have a material  adverse  effect on the business,  financial
condition or results of operations of the Company and its subsidiaries  taken as
a whole.  The Company and each of its  subsidiaries has paid (or the Company has
paid on the  subsidiaries'  behalf) all taxes shown as due on such returns,  and
the most  recent  financial  statements  contained  in the Filed  SEC  Documents
reflect  an  adequate  reserve  for all taxes  payable  by the  Company  and its
subsidiaries  for all taxable  periods and portions  thereof accrued through the
date of such financial statements.

         (ii) No  deficiencies  for any taxes have been  proposed,  asserted  or
assessed against the Company or any of its subsidiaries  that are not adequately
reserved for,  except for  deficiencies  that  individually  or in the aggregate
would not have a material adverse effect on the business, financial condition or
results of operations of the Company and its subsidiaries taken as a whole, and,
except as set forth on Section 2.8 of the Disclosure  Schedule,  no requests for
waivers of the time to assess any such taxes have been  granted or are  pending.
The  Federal  income tax  returns of the  Company  and each of its  subsidiaries
consolidated  in such returns have been  examined by and settled with the United
States Internal Revenue Service,  or the statute of limitations on assessment or
collection  of any  Federal  income  taxes  due from the  Company  or any of its
subsidiaries has expired, through such taxable years as are set forth in Section
2.8 of the Disclosure Schedule.

         (iii) As used in this  Agreement,  "taxes"  shall  include all Federal,
state, local and foreign income, property,  premium, sales, excise,  employment,
payroll,  withholding and other taxes,  tariffs or  governmental  charges of any
nature  whatsoever  and any interest,  penalties and additions to taxes relating
thereto.

         2.9 No Excess  Parachute  Payments;  Section  162(m)  of the Code.  (i)
Except as disclosed in Section 2.9 of the Disclosure  Schedule,  any amount that
could be received  (whether in cash or property or the vesting of property) as a
result  of  any  of the  transactions  contemplated  by  this  Agreement  by any
employee,  officer or director of the Company or any of its  affiliates who is a
"disqualified  individual"  (as  such  term  is  defined  in  proposed  Treasury
Regulation  Section  1.280G-1)  under any  employment,  severance or termination
agreement, other compensation arrangement or Benefit Plan currently in effect

                                                        13

<PAGE>



would not be  characterized  as an "excess  parachute  payment" (as such term is
defined in Section 280G(b)(1) of the Code).

         (ii) Except as disclosed in Section 2.9 of the Disclosure Schedule, the
disallowance  of a  deduction  under  Section  162(m)  of the Code for  employee
remuneration  will not apply to any amount paid or payable by the Company or any
subsidiary of the Company under any contract, Benefit Plan, program, arrangement
or understanding currently in effect.

         2.10 Voting  Requirements.  The  affirmative  vote of a majority of the
votes  cast  by the  holders  of the  Shares  entitled  to vote  thereon  at the
Stockholders Meeting with respect to the approval of the Merger is the only vote
of the holders of any class or series of the Company's  capital stock  necessary
to approve this Agreement and the transactions contemplated by this Agreement.

         2.11 Compliance  with Applicable  Laws. (i) Each of the Company and its
subsidiaries has in effect all Federal,  state,  local and foreign  governmental
approvals, authorizations, certificates, filings, franchises, licenses, notices,
permits and rights  ("Permits")  necessary  for it to own,  lease or operate its
properties and assets and to carry on its business as now  conducted,  and there
has occurred no default under any such Permit.  Except as disclosed in the Filed
SEC  Documents,  the  Company  and its  subsidiaries  are in  compliance  in all
material respects with all applicable statutes, laws, ordinances,  rules, orders
and regulations of any Governmental Entity. Except as disclosed in the Filed SEC
Documents  or Section  2.11 of the  Disclosure  Schedule  and except for routine
examinations  by  state  Governmental   Entities  charged  with  supervision  of
insurance companies ("Insurance Regulators"),  as of the date of this Agreement,
to the knowledge of the Company,  no investigation  by any  Governmental  Entity
with respect to the Company or any of its subsidiaries is pending or threatened.

         (ii) The Annual  Statements  (including  without  limitation the Annual
Statements  of any  separate  accounts)  for the year ended  December  31, 1995,
together  with all exhibits and  schedules  thereto,  and  financial  statements
relating thereto, and any actuarial opinion,  affirmation or certification filed
in  connection  therewith,  and the Quarterly  Statements  for the periods ended
after January 1, 1996,  together with all exhibits and schedules  thereto,  with
respect to each subsidiary of the Company that is a regulated  insurance company
(an "Insurance  Company"),  in each case as filed with the applicable  Insurance
Regulator of its  jurisdiction  of domicile,  were prepared in  conformity  with
statutory  accounting  practices  prescribed  or  permitted  by  such  Insurance
Regulator applied on a consistent basis ("SAP"), present fairly, in all material
respects, to the extent required by and in conformity with SAP, the statutory

                                                        14

<PAGE>



financial  condition of such Insurance Company at their respective dates and the
results of  operations,  changes in capital  and  surplus  and cash flow of such
Insurance  Company for each of the periods  then ended,  and were correct in all
material respects when filed and there were no material omissions therefrom when
filed.  No  deficiencies  or violations  material to the financial  condition or
operations  of any  Insurance  Company  have been  asserted  in  writing  by any
Insurance  Regulator  which have not been  cured or  otherwise  resolved  to the
satisfaction  of such  Insurance  Regulator and which have not been disclosed in
writing to Conseco prior to the date of this Agreement.

         2.12     Opinion of Financial Advisor.  The Company has received the 
opinion of Donaldson, Lufkin & Jenrette Securities Corp. ("DLJ"), dated the date
hereof, to the effect that, as of such date, the consideration to be received in
the Merger by the Company's stockholders is fair to the Company's stockholders.

         2.13 Brokers.  Except with respect to DLJ, all negotiations relative to
this Agreement and the transactions contemplated hereby have been carried out by
the Company  directly with Conseco,  without the  intervention  of any person on
behalf of the  Company in such  manner as to give rise to any valid claim by any
person  against  Conseco,  the  Company or any  subsidiary  for a finder's  fee,
brokerage commission,  or similar payment. The Company has provided Conseco with
a true and complete copy of the  agreement  between the Company and DLJ, and the
Company has no other agreements or understandings (written or oral) with respect
to such services.


                                   ARTICLE III

                    REPRESENTATIONS AND WARRANTIES OF CONSECO

         Conseco hereby represents and warrants to the Company as follows:

         3.1  Organization,  Standing and Corporate  Power.  Each of Conseco and
each Significant Subsidiary of Conseco (as hereinafter defined) is a corporation
duly  organized,  validly  existing and in good  standing  under the laws of the
jurisdiction in which it is incorporated  and has the requisite  corporate power
and authority to carry on its business as now being  conducted.  Each of Conseco
and each  Significant  Subsidiary of Conseco is duly qualified or licensed to do
business and is in good standing in each jurisdiction in which the nature of its
business or the ownership or leasing of its properties makes such  qualification
or  licensing  necessary.  Conseco has  delivered  to the Company  complete  and
correct copies of its Articles of Incorporation  and By-laws,  as amended to the
date  of  this  Agreement.  For  purposes  of  this  Agreement,  a  "Significant
Subsidiary" of Conseco means

                                                        15

<PAGE>



any subsidiary of Conseco that would constitute a Significant  Subsidiary within
the meaning of Rule 1-02 of Regulation S-X of the SEC.

         3.2 Conseco Capital Structure.  The authorized capital stock of Conseco
consists of 500,000,000  shares of Conseco Common Stock and 20,000,000 shares of
preferred stock, without par value. At the close of business on August 23, 1996,
(i) 58,416,433 shares of Conseco Common Stock,  5,264,767 shares of $3.25 Series
D  Cumulative  Convertible  Preferred  Stock of Conseco (the  "Conseco  Series D
Preferred  Stock")  and  4,369,700  shares  of  Preferred  Redeemable  Increased
Dividend  Equity  Securities of Conseco (the  "Conseco  PRIDES") were issued and
outstanding  (net of  treasury  shares or  shares  held by  subsidiaries),  (ii)
13,721,689 shares of Conseco Common Stock were reserved for issuance pursuant to
outstanding  options  to  purchase  shares  of  Conseco  Common  Stock and other
benefits  granted under  Conseco's  benefit plans (the "Conseco  Stock  Plans"),
(iii)  8,258,314  shares of Conseco Common Stock were reserved for issuance upon
conversion of the Conseco Series D Preferred Stock and (iv) 8,739,400  shares of
Conseco  Common Stock were reserved for issuance upon  conversion of the Conseco
PRIDES.  Except (x) as set forth above, (y) for outstanding  options to purchase
an aggregate of 1,105,550 shares of Bankers Life Holding  Corporation  under its
Stock Option Plan and (z) with respect to stock units  awarded under the Conseco
Stock Option  Plans,  at the close of business on August 23, 1996,  no shares of
capital stock or other voting  securities  of Conseco were issued,  reserved for
issuance or outstanding. All outstanding shares of capital stock of Conseco are,
and all shares  which may be issued  pursuant  to this  Agreement  will be, when
issued,  duly authorized,  validly issued,  fully paid and nonassessable and not
subject to preemptive rights. No bonds, debentures,  notes or other indebtedness
of Conseco or any Significant Subsidiary of Conseco having the right to vote (or
convertible into, or exchangeable  for,  securities having the right to vote) on
any matters on which the  stockholders of Conseco or any Significant  Subsidiary
of Conseco may vote are issued or  outstanding.  All the  outstanding  shares of
capital stock of each Significant Subsidiary of Conseco have been validly issued
and are  fully  paid and  nonassessable  and,  except  as set forth in the Filed
Conseco SEC Documents (as defined in Section  3.4),  are owned by Conseco,  free
and clear of all Liens.  Except as set forth  above or in the Filed  Conseco SEC
Documents,  neither  Conseco nor any  Significant  Subsidiary of Conseco has any
outstanding  option,   warrant,   subscription  or  other  right,  agreement  or
commitment which either (i) obligates  Conseco or any Significant  Subsidiary of
Conseco to issue, sell or transfer,  repurchase,  redeem or otherwise acquire or
vote any shares of the capital stock of Conseco or any Significant Subsidiary of
Conseco or (ii) restricts the transfer of Conseco Common Stock.


                                                        16

<PAGE>



         3.3 Authority;  Noncontravention.  Conseco has all requisite  corporate
power and  authority to enter into this  Agreement  and,  subject to the Conseco
Stockholder Approval with respect to the issuance of Conseco Common Stock in the
Merger,  to consummate the  transactions  contemplated  by this  Agreement.  The
execution  and  delivery of this  Agreement by Conseco and the  consummation  by
Conseco  of the  transactions  contemplated  by this  Agreement  have  been duly
authorized by all necessary corporate action on the part of Conseco, subject, in
the case of the issuance of Conseco  Common Stock in the Merger,  to the Conseco
Stockholder  Approval.  This  Agreement  has been duly executed and delivered by
and, assuming this Agreement  constitutes the valid and binding agreement of the
Company,  constitutes  a valid and binding  obligation  of Conseco,  enforceable
against Conseco in accordance with its terms except that the enforcement thereof
may be limited by (a)  bankruptcy,  insolvency,  reorganization,  moratorium  or
similar laws now or hereafter in effect relating to creditor's  rights generally
and (b) general  principles of equity  (regardless of whether  enforceability is
considered in a proceeding  at law or in equity).  The execution and delivery of
this Agreement do not, and the consummation of the transactions  contemplated by
this Agreement and compliance with the provisions of this Agreement will not (i)
conflict with any of the provisions of the Articles of  Incorporation or By-laws
of  Conseco,  or the  comparable  documents  of any  Significant  Subsidiary  of
Conseco,  (ii) subject to the governmental filings and other matters referred to
in the following sentence, conflict with, result in a breach of or default (with
or without  notice or lapse of time, or both) under,  or give rise to a right of
termination,  cancellation  or  acceleration  of any  obligation  or  loss  of a
material  benefit  under,  or  require  the  consent of any  person  under,  any
indenture, or other agreement, permit, concession, franchise, license or similar
instrument or undertaking to which Conseco or any of its subsidiaries is a party
or by which Conseco or any of its  subsidiaries  or any of their assets is bound
or affected,  or (iii)  subject to the  governmental  filings and other  matters
referred to in the following sentence, contravene any law, rule or regulation of
any  state or of the  United  States or any  political  subdivision  thereof  or
therein,  or any order, writ,  judgment,  injunction,  decree,  determination or
award  currently  in  effect.  No  consent,  approval  or  authorization  of, or
declaration or filing with, or notice to, any Governmental  Entity which has not
been  received or made is required by or with  respect to Conseco in  connection
with the execution and delivery of this Agreement by Conseco or the consummation
by Conseco of any of the transactions contemplated by this Agreement, except for
(i) the filing of premerger notification and report forms under the HSR Act with
respect to the  Merger,  (ii) the  filings  and/or  notices  required  under the
insurance laws of the  jurisdictions  set forth in Section 2.3 of the Disclosure
Schedule,  (iii) the filing with the SEC of the  registration  statement on Form
S-4 to be filed with the SEC by Conseco in connection with the issuance of

                                                        17

<PAGE>



Conseco Common Stock in the Merger (the "Form S-4"),  the Joint Proxy  Statement
relating to the Conseco Stockholder Approval and such reports under the Exchange
Act as may be required in connection  with this  Agreement and the  transactions
contemplated  hereby, (iv) the filing of the articles of merger with the Indiana
Secretary  of State and the  Pennsylvania  Secretary of State,  and  appropriate
documents with the relevant authorities of the other states in which the Company
is qualified to do business, (v) such other consents, approvals, authorizations,
filings or notices as are set forth in Section  2.3 of the  Disclosure  Schedule
and (vi) any applicable filings under state anti-takeover laws.

         3.4 SEC Documents. Conseco and its subsidiaries have filed all required
reports,  schedules,  forms,  statements and other  documents with the SEC since
January 1, 1994 (the "Conseco SEC Documents"). As of their respective dates, the
Conseco SEC Documents  complied with the  requirements  of the Securities Act or
the Exchange Act, as the case may be, and the rules and  regulations  of the SEC
promulgated thereunder applicable to such Conseco SEC Documents, and none of the
Conseco SEC  Documents  as of such dates  contained  any untrue  statement  of a
material fact or omitted to state a material fact required to be stated  therein
or  necessary  in  order  to  make  the  statements  therein,  in  light  of the
circumstances  under  which  they  were  made,  not  misleading.  The  financial
statements of Conseco included in the Conseco SEC Documents comply as to form in
all material respects with applicable accounting  requirements and the published
rules and  regulations  of the SEC with respect  thereto,  have been prepared in
accordance with generally accepted accounting principles applied on a consistent
basis  during the  periods  involved  (except as may be  indicated  in the notes
thereto or, in the case of unaudited  statements,  as permitted by Rule 10-01 of
Regulation S- X) and fairly present, in all material respects,  the consolidated
financial  statements  of Conseco and its  consolidated  subsidiaries  as of the
dates thereof and the  consolidated  results of their  operations and cash flows
for  the  periods  then  ended  (subject,  in the  case of  unaudited  quarterly
statements, to normal year-end audit adjustments).

         3.5 Absence of Certain  Changes or Events.  Except as  disclosed in the
Conseco SEC  Documents  filed and publicly  available  prior to the date of this
Agreement (the "Filed Conseco SEC  Documents") or in Section 3.5 of a Disclosure
Schedule dated the date hereof and delivered concurrently herewith by Conseco to
the Company  (the  "Conseco  Disclosure  Schedule"),  since the date of the most
recent audited financial statements included in the Filed Conseco SEC Documents,
Conseco has conducted its business  only in the ordinary  course,  and there has
not been (i) any  change  which  would  have a  material  adverse  effect on the
business,  financial  condition  or results  of  operations  of Conseco  and its
subsidiaries, taken as a whole, (ii) any declaration,

                                                        18

<PAGE>



setting aside or payment of any dividend or distribution (whether in cash, stock
or property) with respect to any of Conseco's  outstanding  capital stock (other
than the payment of cash  dividends  of $.02 per share on July 1, 1996,  and the
declaration of a cash dividend  payable  October 1, 1996 of $.0625 per share, on
Conseco  Common  Stock  and  regular  cash  dividends  on the  Conseco  Series D
Preferred  Stock and the Conseco  PRIDES,  in each case in accordance with usual
record and payment dates and in accordance  with Conseco's  dividend  policy and
Articles  of  Incorporation  at the  date of such  payment),  (iii)  any  split,
combination or  reclassification  of any of its outstanding capital stock or any
issuance or the authorization of any issuance of any other securities in respect
of, in lieu of or in  substitution  for shares of its capital stock, or (iv) any
change in  accounting  methods,  principles  or practices by Conseco  materially
affecting its assets,  liabilities or business, except as may have been required
by a change in generally accepted accounting principles.

         3.6  Compliance  with  Applicable  Laws.  (i) Each of  Conseco  and its
subsidiaries has in effect all Permits necessary for it to own, lease or operate
its  properties  and assets and to carry on its business as now  conducted,  and
there has occurred no default under any such Permit.  Except as disclosed in the
Filed Conseco SEC Documents,  Conseco and its  subsidiaries are in compliance in
all material respects with all applicable  statutes,  laws,  ordinances,  rules,
orders and regulations of any  Governmental  Entity.  Except as disclosed in the
Filed  Conseco  SEC  Documents  and except  for  routine  examinations  by state
Governmental   Entities   charged  with   supervision  of  insurance   companies
("Insurance Regulators"),  as of the date of this Agreement, to the knowledge of
Conseco,  no investigation by any Governmental Entity with respect to Conseco or
any of its subsidiaries is pending or threatened.

         (ii) The Annual  Statements  (including  without  limitation the Annual
Statements  of any  separate  accounts)  for the year ended  December  31, 1995,
together with all exhibits and  schedules  thereto,  and any actuarial  opinion,
affirmation or certification  filed in connection  therewith,  and the Quarterly
Statements  for the  periods  ended  after  January 1, 1996,  together  with all
exhibits and schedules thereto,  with respect to each subsidiary of Conseco that
is an Insurance  Company,  in each case as filed with the  applicable  Insurance
Regulator of its  jurisdiction  of domicile,  were prepared in conformity  with,
present  fairly,  in all  material  respects,  to the extent  required by and in
conformity with SAP, the statutory financial condition of such Insurance Company
at their respective dates and the results of operations,  changes in capital and
surplus and cash flow of such  Insurance  Company  for each of the periods  then
ended,  and were correct in all material  respects  when filed and there were no
material omissions  therefrom when filed. No deficiencies or violations material
to the financial condition or operations of

                                                        19

<PAGE>



any Insurance  Company have been asserted in writing by any Insurance  Regulator
which have not been cured or  otherwise  resolved  to the  satisfaction  of such
Insurance  Regulator and which have not been disclosed in writing to the Company
prior to the date of this Agreement.

         3.7  Brokers.  All  negotiations  relative  to this  Agreement  and the
transactions  contemplated hereby have been carried out by Conseco directly with
the Company, without the intervention of any person on behalf of Conseco in such
manner as to give rise to any valid  claim by any person  against the Company or
any of the Subsidiaries  for a finder's fee,  brokerage  commission,  or similar
payment.

         3.8  Voting  Requirements.  The  affirmative  vote of the  holders of a
majority of the votes  entitled  to be cast by the  holders of Common  Stock and
Conseco  PRIDES  present,  or  represented,  and entitled to vote thereon at the
Conseco  Stockholders  Meeting with respect to the issuance of shares of Conseco
Common  Stock in the  Merger  is the only  vote of the  holders  of any class or
series of Conseco's  capital stock  necessary to approve this  Agreement and the
transactions contemplated by this Agreement.


                                   ARTICLE IV

                              ADDITIONAL AGREEMENTS

         4.1  Preparation of Form S-4 and the Joint Proxy Statement; Information
Supplied.

         (a) As soon as practicable  following the date of this  Agreement,  the
Company  and  Conseco  shall  prepare  and  file  with the SEC the  Joint  Proxy
Statement and Conseco shall prepare and file with the SEC the Form S-4, in which
the Joint Proxy Statement will be included as a prospectus.  Each of the Company
and Conseco  shall use its best efforts to have the Form S-4 declared  effective
under the  Securities  Act as promptly as  practicable  after such  filing.  The
Company  will use its best  efforts  to cause the Joint  Proxy  Statement  to be
mailed to the Company's  stockholders,  and Conseco will use its best efforts to
cause the Joint Proxy Statement to be mailed to Conseco's stockholders,  in each
case as promptly as practicable  after the Form S-4 is declared  effective under
the Securities Act. Conseco shall also take any action (other than qualifying to
do business in any jurisdiction in which it is not now so qualified) required to
be taken under any  applicable  state  securities  laws in  connection  with the
issuance of Conseco Common Stock in the Merger and the Company shall furnish all
information concerning the Company and the holders of the Common Stock as may be
reasonably requested in connection with any such action.

                                                        20

<PAGE>




         (b) The Company agrees that none of the  information  supplied or to be
supplied by the Company specifically for inclusion or incorporation by reference
in (i) the Form S-4 will, at the time the Form S-4 is filed with the SEC, at any
time it is amended or supplemented or at the time it becomes effective under the
Securities Act, contain any untrue statement of a material fact or omit to state
any  material  fact  required  to be stated  therein  or  necessary  to make the
statements therein not misleading or (ii) the Joint Proxy Statement will, at the
date it is first  mailed  to the  Company's  stockholders  or at the time of the
Stockholders  Meeting (as defined in Section 4.2),  contain any untrue statement
of a material  fact or omit to state any  material  fact  required  to be stated
therein or necessary in order to make the  statements  therein,  in light of the
circumstances  under  which  they are made,  not  misleading.  The  Joint  Proxy
Statement will comply as to form in all material  respects with the requirements
of the  Exchange  Act and the  rules and  regulations  thereunder,  except  with
respect  to  statements  made or  incorporated  by  reference  therein  based on
information  supplied by Conseco  specifically  for inclusion or incorporated by
reference in the Joint Proxy Statement.

         (c)  Conseco  agrees  that none of the  information  supplied  or to be
supplied by Conseco  specifically for inclusion or incorporation by reference in
(i) the Form S-4 will,  at the time the Form S-4 is filed  with the SEC,  at any
time it is amended or supplemented or at the time it becomes effective under the
Securities Act, contain any untrue statement of a material fact or omit to state
any  material  fact  required  to be stated  therein  or  necessary  to make the
statements  therein not  misleading,  or (ii) the Joint Proxy Statement will, at
the date the Joint Proxy Statement is first mailed to Conseco's  stockholders or
at the time of the Conseco  Stockholders  Meeting  (as defined in Section  4.2),
contain any untrue  statement  of a material  fact or omit to state any material
fact required to be stated  therein or necessary in order to make the statements
therein,  in  light  of  the  circumstances  under  which  they  are  made,  not
misleading.  The Form S-4 will comply as to form in all material  respects  with
the requirements of the Securities Act and the rules and regulations promulgated
thereunder and the Joint Proxy  Statement will comply as to form in all material
respects with the requirements of the Exchange Act and the rules and regulations
promulgated  thereunder,  except with respect to statements made or incorporated
by  reference  in either  the Form S-4 or the  Joint  Proxy  Statement  based on
information  supplied by the Company specifically for inclusion or incorporation
by reference therein.

         4.2  Meetings  of  Stockholders.  The  Company  will  take  all  action
necessary in accordance with applicable law and its Certificate of Incorporation
and  By-laws  to  convene  a  meeting  of its  stockholders  (the  "Stockholders
Meeting")  to consider  and vote upon the  approval of the Merger.  Conseco will
take all

                                                        21

<PAGE>



action  necessary  in  accordance  with  applicable  law  and  its  Articles  of
Incorporation and By-laws to convene a meeting of its stockholders (the "Conseco
Stockholders Meeting") to consider and vote upon the approval of the issuance of
Conseco Common Stock in the Merger. Subject to Section 4.9 hereof in the case of
the Company,  the Company and Conseco will,  through their respective  Boards of
Directors,  recommend to their respective stockholders approval of the foregoing
matters.  Without  limiting the generality of the foregoing,  the Company agrees
that,  subject to its right to terminate this Agreement pursuant to Section 4.9,
its  obligations  pursuant  to the first  sentence  of Section  4.2 shall not be
affected  by  (i)  the  commencement,  public  proposal,  public  disclosure  or
communication to the Company of any Acquisition  Proposal (as defined in Section
4.8) or (ii) the  withdrawal  or  modification  by the Board of Directors of the
Company of its  approval  or  recommendation  of this  Agreement  or the Merger.
Conseco and the  Company  will use their best  efforts to hold the  Stockholders
Meeting  and the  Conseco  Stockholders  Meeting  on the  same  day and use best
efforts to hold such Meetings and (except in the case of the Company, subject to
Section  4.9  hereof)  to  obtain  the  favorable  votes  of  their   respective
stockholders as soon as practicable after the date hereof.

         4.3 Letter of the Company's Accountants. The Company shall use its best
efforts to cause to be delivered to Conseco a letter of Arthur Andersen LLP, the
Company's independent public accountants,  dated a date within two business days
before  the date on which the Form S-4 shall  become  effective  and a letter of
Arthur  Andersen  LLP,  dated a date within two business days before the Closing
Date,  addressed to Conseco,  in form and substance  reasonably  satisfactory to
Conseco  and  customary  in  scope  and  substance  for  letters   delivered  by
independent  public  accountants  in  connection  with  registration  statements
similar to the Form S- 4.

         4.4 Letter of Conseco's Accountants. Conseco shall use its best efforts
to cause to be  delivered  to the Company a letter of Coopers & Lybrand  L.L.P.,
Conseco's independent public accountants,  dated a date within two business days
before  the date on which the Form S-4 shall  become  effective  and a letter of
Coopers & Lybrand  L.L.P.,  dated a date  within two  business  days  before the
Closing Date,  each addressed to the Company,  in form and substance  reasonably
satisfactory  to the Company and  customary in scope and  substance  for letters
delivered by  independent  public  accountants in connection  with  registration
statements similar to the Form S-4.

         4.5 Access to  Information; Confidentiality.  Upon reasonable  notice,
each of the Company and Conseco  shall,  and shall cause each of its  respective
subsidiaries  to,  afford to the other  party  and to the  officers,  employees,
counsel, financial
                                                        22

<PAGE>


advisors and other  representatives of such other party reasonable access during
normal  business  hours during the period prior to the Effective Time to all its
properties,  books,  contracts,  commitments,  personnel and records and, during
such period,  each of the Company and Conseco shall, and shall cause each of its
respective  subsidiaries  to,  furnish as promptly as  practicable  to the other
party such information concerning its business, properties, financial condition,
operations  and  personnel as such other party may from time to time  reasonably
request.  Except as  required  by law,  Conseco  will  hold,  and will cause its
respective  directors,  officers,  partners,  employees,  accountants,  counsel,
financial  advisors  and  other  representatives  and  affiliates  to hold,  any
nonpublic  information  obtained  from the Company in  confidence  to the extent
required by, and in accordance  with,  the provisions of the letter dated August
14, 1996,  between  Conseco and the Company (the  "Confidentiality  Agreement").
Except as required by law, the Company will hold,  and will cause its directors,
officers,  partners,  employees,  accountants,  counsel,  financial advisors and
other representatives and affiliates to hold, any nonpublic information obtained
from Conseco in  confidence to the extent  required by, and in accordance  with,
the Confidentiality Agreement.

         4.6 Best  Efforts.  Upon the terms and  subject to the  conditions  and
other agreements set forth in this Agreement,  each of the parties agrees to use
its best efforts to take, or cause to be taken, all actions, and to do, or cause
to be done,  and to assist and cooperate  with the other  parties in doing,  all
things necessary,  proper or advisable to consummate and make effective,  in the
most  expeditious  manner  practicable,  the Merger  and the other  transactions
contemplated by this Agreement.

         4.7 Public  Announcements.  Conseco and the Company  will  consult with
each other before issuing,  and provide each other the opportunity to review and
comment upon, any press release or other public  statements  with respect to the
transactions contemplated by this Agreement, including the Merger, and shall not
issue any such press  release or make any such  public  statement  prior to such
consultation,  except as may be required by applicable  law, court process or by
obligations  pursuant  to any listing  agreement  with any  national  securities
exchange or NASDAQ.

         4.8 Acquisition  Proposals.  The Company shall not, nor shall it permit
any of its  subsidiaries  to,  nor shall it  authorize  or permit  any  officer,
director or employee of, or any investment banker,  attorney or other advisor or
representative  of,  the  Company or any of its  subsidiaries  to,  directly  or
indirectly, (i) solicit, initiate or encourage the submission of any Acquisition
Proposal (as  hereinafter  defined) or (ii)  participate  in any  discussions or
negotiations  regarding,  or furnish to any person any information  with respect
to, or take

                                                        23

<PAGE>



any other action to facilitate  any inquiries or the making of any proposal that
constitutes,  or may reasonably be expected to lead to, any Acquisition Proposal
(as defined below);  provided,  however,  that nothing contained in this Section
4.8 shall  prohibit  the  Board of  Directors  of the  Company  from  furnishing
information to, or entering into discussions or negotiations with, any person or
entity that makes an unsolicited Acquisition Proposal if, and only to the extent
that (A) the Board of  Directors  of the Company,  after  consultation  with and
based  upon the advice of outside  counsel,  determines  in good faith that such
action is necessary for the Board of Directors of the Company to comply with its
fiduciary  duties to stockholders  under  applicable law and (B) prior to taking
such action, the Company (x) provides reasonable notice to Conseco to the effect
that it is taking  such  action and (y)  receives  from such person or entity an
executed confidentiality agreement in reasonably customary form. Notwithstanding
anything in this Agreement to the contrary,  the Company shall  promptly  advise
Conseco orally and in writing of the receipt by it (or any of the other entities
or persons referred to above) after the date hereof of any Acquisition Proposal,
or any inquiry which could lead to any Acquisition Proposal,  the material terms
and conditions of such Acquisition  Proposal or inquiry, and the identity of the
person making any such  Acquisition  Proposal or inquiry.  The Company will keep
Conseco  fully  informed  of the  status  and  details  of any such  Acquisition
Proposal or inquiry.  For  purposes of this  Agreement,  "Acquisition  Proposal"
means any bona fide  proposal  with  respect to a merger,  consolidation,  share
exchange  or  similar  transaction  involving  the  Company  or any  Significant
Subsidiary of the Company,  or any purchase of all or any significant portion of
the assets of the Company or any Significant  Subsidiary of the Company,  or any
equity  interest in the Company or any  Significant  Subsidiary  of the Company,
other than the transactions contemplated hereby.

         4.9 Fiduciary  Duties.  The Board of Directors of the Company shall not
(i) withdraw or modify, in a manner materially adverse to Conseco,  the approval
or  recommendation  by such Board of Directors of this  Agreement or the Merger,
(ii)  approve or  recommend  an  Acquisition  Proposal  or (iii)  enter into any
agreement with respect to any Acquisition Proposal,  unless the Company receives
an Acquisition  Proposal and the Board of Directors of the Company determines in
good faith, following consultation with outside counsel, that in order to comply
with its fiduciary  duties to stockholders  under applicable law it is necessary
for the Board of Directors to withdraw or modify, in a manner materially adverse
to Conseco,  its  approval or  recommendation  of this  Agreement or the Merger,
approve or recommend  such  Acquisition  Proposal,  enter into an agreement with
respect to such Acquisition  Proposal or terminate this Agreement.  In the event
the Board of Directors of the Company  takes any of the foregoing  actions,  the
Company shall, concurrently with the

                                                        24

<PAGE>



taking of any such  action,  pay to Conseco  the  Section  4.11 Fee  pursuant to
Section 4.11.  Nothing  contained in this Section 4.9 shall prohibit the Company
from taking and disclosing to its  stockholders a position  contemplated by Rule
14e-2(a) promulgated under the Exchange Act or from making any disclosure to the
Company's stockholders which, in the good faith reasonable judgment of the Board
of Directors of the Company based on the advice of outside counsel,  is required
under  applicable  law;  provided  that,  subject to the provisions of the first
sentence of this Section,  the Company does not withdraw or modify,  in a manner
materially  adverse  to  Conseco,  its  position  with  respect to the Merger or
approve or recommend an Acquisition Proposal. Notwithstanding anything contained
in this  Agreement  to the  contrary,  any  action  by the  Board  of  Directors
permitted by this Section 4.9 shall not constitute a breach of this Agreement by
the Company.

         4.10 Consents, Approvals and Filings. The Company and Conseco will make
and cause their respective  subsidiaries to make all necessary filings,  as soon
as practicable, including, without limitation, those required under the HSR Act,
the  Securities  Act, the Exchange Act, and applicable  state  insurance laws in
order to facilitate prompt consummation of the Merger and the other transactions
contemplated by this Agreement.  In addition,  the Company and Conseco will each
use their best efforts,  and will cooperate  fully with each other (i) to comply
as promptly as practicable with all governmental  requirements applicable to the
Merger and the other  transactions  contemplated  by this  Agreement and (ii) to
obtain  as  promptly  as  practicable  all  necessary  permits,  orders or other
consents of  Governmental  Entities and consents of all third parties  necessary
for the  consummation of the Merger and the other  transactions  contemplated by
this  Agreement.  Each of the  Company  and  Conseco  shall use best  efforts to
promptly provide such information and communications to Governmental Entities as
such  Governmental  Entities may reasonably  request.  Each of the parties shall
provide to the other party  copies of all  applications  in advance of filing or
submission of such applications to Governmental Entities in connection with this
Agreement and shall make such revisions thereto as reasonably  requested by such
other  party.  Each party shall  provide to the other party the  opportunity  to
participate  in  all  meetings  and  material  conversations  with  Governmental
Entities.

         4.11 Certain Fees. (a) The Company shall pay to Conseco upon demand $20
million (the  "Section  4.11 Fee"),  payable in same-day  funds,  if a bona fide
Acquisition  Proposal is commenced,  publicly  proposed,  publicly  disclosed or
communicated  to the Company (or the  willingness  of any person to make such an
Acquisition  Proposal is publicly  disclosed or communicated to the Company) and
the Board of Directors of the Company, in accordance with Section 4.9, withdraws
or modifies in a manner materially

                                                        25

<PAGE>



adverse to Conseco  its  approval or  recommendation  of this  Agreement  or the
Merger,  approves  or  recommends  such  Acquisition  Proposal,  enters  into an
agreement  with  respect  to  such  Acquisition  Proposal,  or  terminates  this
Agreement.

         (b) Unless  Conseco is  materially  in breach of this  Agreement  or is
unable to satisfy the condition of Section 6.3(a) hereof,  the Company shall pay
to Conseco upon demand an amount, not to exceed $2,000,000, to reimburse Conseco
for its  Expenses (as such term is defined in  subparagraph  (d) of this Section
4.11),  payable in same-day  funds,  if the requisite  approval of the Company's
stockholders  for the  Merger  is not  obtained  (other  than the  circumstances
specified  in Section  4.11(a)  hereof) and all other  conditions  contained  in
Section 6.1 of this  Agreement have been  satisfied,  waived or, with respect to
any condition not then satisfied, it is substantially likely that such condition
will be  satisfied  on or before  March 31,  1997,  through the exercise of best
efforts to procure the satisfaction thereof.

         (c) Unless the Company is materially in breach of this  Agreement or is
unable to satisfy the condition of Section 6.2(a)  hereof,  Conseco shall pay to
the Company upon demand, an amount, not to exceed  $2,000,000,  to reimburse the
Company for its Expenses,  payable in same-day funds, if the requisite  approval
of  Conseco's  stockholders  for  the  Merger  is not  obtained  and  all  other
conditions  contained  in Section  6.1 of this  Agreement  have been  satisfied,
waived or, with respect to any condition not then satisfied, it is substantially
likely  that such  condition  will be  satisfied  on or before  March 31,  1997,
through the exercise of best efforts to procure the satisfaction thereof.

         (d) For  purposes  of this  Section  4.11,  "Expenses"  shall  mean all
documented  out-of-pocket  fees and expenses incurred or paid by or on behalf of
Conseco or the Company,  as the case may be, to third parties in connection with
the Merger or the consummation of any of the  transactions  contemplated by this
Agreement,   including  all  bank  fees,  financing  fees,  printing  costs  and
reasonable fees and expenses of counsel,  investment banking firms, accountants,
experts and consultants.

         4.12  Affiliates and Certain  Stockholders.  Prior to the Closing Date,
the Company shall deliver to Conseco a letter  identifying  all persons who are,
at the time the Merger is  submitted  for  approval to the  stockholders  of the
Company,  "affiliates"  of the  Company  for  purposes  of Rule  145  under  the
Securities Act. The Company shall use its best efforts to cause each such person
to  deliver  to  Conseco  on or prior to the  Closing  Date a written  agreement
substantially  in the form  attached as Exhibit A hereto.  Conseco  shall not be
required to maintain the effectiveness of the Form S-4 or any other registration
statement under the Securities Act for the purposes of resale of Conseco

                                                        26

<PAGE>



Common Stock by such affiliates and the certificates representing Conseco Common
Stock  received by such  affiliates in the Merger shall bear a customary  legend
regarding  applicable  Securities  Act  restrictions  and the provisions of this
Section 4.12.

         4.13 NYSE  Listing.  Conseco  shall use its best  efforts  to cause the
shares of Conseco  Common  Stock to be issued in the Merger to be  approved  for
listing  on the NYSE,  subject  to  official  notice of  issuance,  prior to the
Closing Date.

         4.14  Stockholder  Litigation.  The  Company  shall  give  Conseco  the
opportunity  to  participate  in the defense or  settlement  of any  stockholder
litigation  against the Company and its directors  relating to the  transactions
contemplated by this Agreement; provided, however, that no such settlement shall
be agreed to without Conseco's consent,  which consent shall not be unreasonably
withheld.

         4.15 Indemnification.  (a) The certificate of incorporation and by-laws
of each of the Company's  subsidiaries shall contain the provisions with respect
to  indemnification  set forth therein on the date of this  Agreement,  and such
provisions shall not be amended,  repealed or otherwise modified for a period of
six years after the Effective Time in any manner that would adversely affect the
rights  thereunder of  individuals  who at any time prior to the Effective  Time
were  directors  or  officers  of the  Company or any of its  subsidiaries  (the
"Indemnified  Parties") in respect of actions or omissions occurring at or prior
to  the  Effective  Time  (including,   without  limitation,   the  transactions
contemplated by this  Agreement),  unless such  modification is required by law.
Conseco agrees to indemnify the Indemnified Parties, but only to the extent that
the  Company  would  have  been  obligated  to do so had it been  the  Surviving
Corporation.

         (b) The  provisions  of this  Section  4.15 are  intended to be for the
benefit of, and shall be enforceable by, each  Indemnified  Party, his heirs and
his personal  representatives and shall be binding on all successors and assigns
of Conseco.

         4.16 Financing.  Conseco shall have funds available sufficient to repay
when due all indebtedness outstanding under the Company's senior credit facility
and to pay  when  due  the  aggregate  Repurchase  Payment  (as  defined  in the
Indenture) for any of the Debentures which are required to be repurchased by the
Company in accordance with Section 11.1 of the Indenture.

         4.17 Stock Options.  (a) As soon as  practicable  following the date of
this Agreement,  the Board of Directors of the Company (or, if appropriate,  any
committee   administering   a  Company  Stock  Option  Plan)  shall  adopt  such
resolutions  or take such  actions as may be required to adjust the terms of all
outstanding  Company Stock Options in accordance  with Section  1.8(e) and shall
make

                                                        27

<PAGE>



such other changes to the Company Stock Option Plans as it deems  appropriate to
give effect to the Merger  (subject to the approval of Conseco,  which shall not
be unreasonably withheld).  The parties agree that after the date hereof, except
for the Company  Stock  Options  outstanding  on the date hereof and any changes
thereto  described in this  Agreement  or the  Disclosure  Schedule,  no option,
warrants or other  rights of any kind to purchase  capital  stock of the Company
shall be granted or made,  under the Company  Stock Plans or  otherwise,  and no
amendment,  repricing or other change to the  outstanding  Company Stock Options
shall be made, without the prior written consent of Conseco, and any such grant,
issuance,  amendment,  repricing or other change without Conseco's consent shall
be null, void and unenforceable against Conseco.

         (b) Conseco  shall take all corporate  action  necessary to reserve for
issuance a sufficient number of shares of Conseco Common Stock for delivery upon
exercise of the Company  Stock  Options.  Prior to the Effective  Time,  Conseco
shall have filed a registration statement on Form S-8 (or any successor form) or
another  appropriate  form with  respect to the shares of Conseco  Common  Stock
subject to the Company  Stock Options and shall use its best efforts to maintain
the effectiveness of such registration statement or registration statements (and
maintain the current status of the prospectus or prospectuses contained therein)
for so long as Company Stock Options remain outstanding.

         4.18 Employment Agreements. The Company shall enter into the employment
agreements  described in Section 4.18 of the Conseco Disclosure  Schedule.  Such
employment  agreements shall be subject to the approval of Conseco,  which shall
not be unreasonably withheld.

         4.19 Officers'  Certificates  Relating to Tax Treatment.  Conseco shall
provide to the Tax Opinion  Provider (as defined in Section  6.3(c)  hereof),  a
certificate  in the form agreed to by Conseco  dated the Closing Date and signed
on behalf of  Conseco by the chief  executive  officer  and the chief  financial
officer of Conseco.  The  Company  shall  provide to the Tax Opinion  Provider a
certificate  in the form  agreed to by the Company  dated the  Closing  Date and
signed on behalf of the  Company by the chief  executive  officer  and the chief
financial officer of the Company.

         4.20  Supplemental  Indenture;  Other  Actions.  Prior to the Effective
Time, Conseco shall execute and deliver to the Trustee, a supplemental indenture
or indentures  evidencing  the  succession of Conseco to the Company and meeting
the requirements of the Indenture and the Company and Conseco shall take any and
all other  actions  required  by the  Indenture  to  substitute  Conseco for the
Company under the Indenture and Debentures as of the Effective Time.


                                                        28

<PAGE>



         4.21 Severance and Other  Payments.  If, after the Effective  Time, the
employment of employees (other than officers) of the Company are terminated, the
Employee  Severance Pay Plan of Conseco  shall be  applicable to such  employees
giving credit for service to the Company as service to Conseco. In addition,  an
aggregate  of up to $2 million of  additional  severance  pay may be paid to the
following  individuals  in such  manner  and in such  proportions  as  shall  be
determined  from time to time by the Company's  present chief  executive  office
after consultation with the Chief Operations Officer of Conseco or his designee:

         (i) employees of the Company (other than officers) whose employment has
been terminated by Conseco within 18 months after the Effective Time;

         (ii) outside actuarial consultants of the Company (other than officers)
whose  services are  terminated by Conseco  within 18 months after the Effective
Time; and

         (iii)  Ronald J. Holmer,  Benedict J.  Iacovetti,  Ernest  Iannucci and
Wayne G. Vosik in order to  satisfy  such  individuals'  parachute  payment  tax
liability  pursuant to Section  4999 of the Internal  Revenue  Code of 1986,  as
amended  and the  regulations  thereunder;  provided  that no  individual  shall
receive a payment in excess of $120,000.

                                    ARTICLE V

               COVENANTS RELATING TO CONDUCT OF BUSINESS PRIOR TO
                                     MERGER

         5.1 Conduct of Business by the Company.  Except as contemplated by this
Agreement or as set forth in Section 5.1 of the Disclosure Schedule,  during the
period from the date of this Agreement to the Effective Time, the Company shall,
and  shall  cause  its  subsidiaries  to,  act and  carry  on  their  respective
businesses  in the  ordinary  course of business  and, to the extent  consistent
therewith,  use  reasonable  efforts to preserve  intact their current  business
organizations,  keep  available  the services of their  current key officers and
employees  and  preserve  the  goodwill of those  engaged in  material  business
relationships  with  them.  In  addition,  the  Company  agrees on and after the
Mailing Date (as defined in Section 5.4) to allow  representatives of Conseco to
have access to the management and other personnel of the Company so that Conseco
can be fully  informed  at all  times as to  significant  day-to-day  executive,
legal, financial, marketing and other operational matters involving the Company,
its  subsidiaries or their  businesses.  Prior to taking or approving any action
during such time with  respect to any such  significant  matters  involving  the
Company,  management  of the Company will notify the  representative  of Conseco
designated by Conseco for oversight of the functional area(s) involved with such
decision

                                                        29

<PAGE>



and will, if consistent with the fiduciary  obligations of such officer,  follow
any suggestions made by the Conseco  representative with respect to the proposed
action. During such time, the Company will cause its personnel to cooperate with
personnel  from Conseco in preparing  for any proposed  relocation by Conseco of
the Company's operations  following Closing.  Without limiting the generality of
the  foregoing,  during  the  period  from  the  date of this  Agreement  to the
Effective  Time,  the  Company  shall  not,  and  shall  not  permit  any of its
subsidiaries to, without the prior consent of Conseco:

                  (i) (x) declare,  set aside or pay any  dividends  on, or make
         any other distributions (whether in cash, stock or property) in respect
         of, any of the Company's  outstanding capital stock, (y) split, combine
         or  reclassify  any  of its  outstanding  capital  stock  or  issue  or
         authorize  the issuance of any other  securities in respect of, in lieu
         of or in substitution  for shares of its outstanding  capital stock, or
         (z)  purchase,  redeem or otherwise  acquire any shares of  outstanding
         capital  stock or any  rights,  warrants or options to acquire any such
         shares;

                  (ii) issue,  sell,  grant,  pledge or  otherwise  encumber any
         shares  of its  capital  stock,  any  other  voting  securities  or any
         securities  convertible  into,  or any  rights,  warrants or options to
         acquire, any such shares,  voting securities or convertible  securities
         other than upon the exercise of Company  Stock Options  outstanding  on
         the date of this Agreement;

                  (iii) amend its articles of organization, By-laws or other 
         comparable charter or organizational documents or the Rights Agreement;

                  (iv) acquire any business or any corporation, partnership, 
         joint venture,  association or other  business organization or division
         thereof;

                  (v) sell,  mortgage  or  otherwise  encumber or subject to any
         Lien or otherwise  dispose of any of its  properties or assets that are
         material to the Company and its subsidiaries  taken as a whole,  except
         in the ordinary course of business;

                  (vi)(x) incur any indebtedness for borrowed money or guarantee
         any such indebtedness of another person,  other than indebtedness owing
         to or guarantees of indebtedness  owing to the Company or any direct or
         indirect  wholly-owned  subsidiary of the Company or (y) make any loans
         or advances to any other person,  other than to the Company,  or to any
         direct or  indirect  wholly-owned  subsidiary  of the Company and other
         than routine advances to employees;


                                                        30

<PAGE>

                  (vii) make any tax election or settle or compromise any income
         tax liability  that would  reasonably be expected to be material to the
         Company and its subsidiaries taken as a whole;

                  (viii)pay,   discharge,   settle  or  satisfy  any  claims,
         liabilities or obligations (absolute,  accrued, asserted or unasserted,
         contingent  or  otherwise),   other  than  the  payment,  discharge  or
         satisfaction,  in the ordinary course of business  consistent with past
         practice or in accordance with their terms, of liabilities reflected or
         reserved against in, or contemplated  by, the most recent  consolidated
         financial  statements (or the notes thereto) of the Company included in
         the Filed SEC  Documents or incurred  since the date of such  financial
         statements  in the  ordinary  course of business  consistent  with past
         practice;

                  (ix) except as may be  otherwise  required  in the  Company's
         contractual  undertakings  with Transport Life Insurance  Company or as
         may be otherwise provided in the investment  guidelines to be contained
         in the investment advisory agreements  specified in Section 5.6 hereof,
         invest  its  future  cash  flow,  any cash from  matured  and  maturing
         investments,  any  cash  proceeds  from  the  sale  of its  assets  and
         properties, and any cash funds currently held by it, in any investments
         other  than  cash  equivalent  assets  or  in  short-term   investments
         (consisting   of  United   States   government   issued  or  guaranteed
         securities,  or  commercial  paper  rated  A-1 or P-1),  except  (i) as
         otherwise  required by law,  (ii) as  required to provide  cash (in the
         ordinary  course of business and consistent with past practice) to meet
         its  actual  or  anticipated   obligations  or  (iii)   publicly-traded
         corporate  bonds  that are  rated  investment  grade  by at  least  two
         nationally recognized statistical rating organizations;

                  (x)  except as may be required by law,

                           (i)  make  any  representation  or  promise,  oral or
                  written,  to any  employee  or  former  director,  officer  or
                  employee   of  the   Company  or  any   subsidiary   which  is
                  inconsistent with the terms of any Benefit Plan;

                           (ii) make any  change  to,  or amend in any way,  the
                  contracts,  salaries,  wages,  or  other  compensation  of any
                  employee  or any agent or  consultant  of the  Company  or any
                  subsidiary  other  than (a)  changes  or  amendments  that are
                  required under existing  contracts of (b) individual,  routine
                  changes or amendments that are made in the

                                               31

<PAGE>



                  ordinary course of business and consistent with past practice
                  and do not exceed 8%;

                           (iii) adopt,  enter into, amend,  alter or terminate,
                  partially or completely, any Benefit Plan or any election made
                  pursuant to the  provisions of any Benefit Plan, to accelerate
                  any  payments,  obligations  or  vesting  schedules  under any
                  Benefit Plan; or

                           (iv) approve any general or company-wide pay 
                  increases for employees;

                  (xi) except in the ordinary course of business,  modify, amend
         or terminate any material  agreement,  permit,  concession,  franchise,
         license or similar instrument to which the Company or any subsidiary is
         a party or waive,  release  or  assign  any  material  rights or claims
         thereunder;

                  (xii)  hold  any  meeting  of the  board of  directors  of the
         Company or any  subsidiary or any committee of any such board,  or take
         any action by written  consent of any such board of committee,  without
         providing  (i) written  notice five days in advance of any such meeting
         or in advance of the date of any proposed action by written consent and
         (ii) an agenda of the specific  matters  intended to be  considered  at
         such  meeting  or a copy of the  proposed  written  consent;  provided,
         however,  that the  submission  of an  agenda  shall not  prohibit  the
         directors from  considering  matters not on the agenda,  if the Company
         made a  reasonable  effort  to  give  Conseco  advance  notice  of such
         matters; or

                  (xiii) authorize any of, or commit or agree to take any of, 
         the foregoing actions.

         5.2 Conduct of Business by Conseco.  Except as described in Section 5.2
of the  Conseco  Disclosure  Schedule,  during the period  from the date of this
Agreement to the Effective Time, Conseco shall, and shall cause its subsidiaries
to,  carry on their  respective  businesses  in the usual,  regular and ordinary
course in  substantially  the same manner as  heretofore  conducted  and, to the
extent consistent therewith, use all reasonable efforts to preserve intact their
current  business  organizations,  keep  available the services of their current
officers  and  employees  and  preserve  their   relationships  with  customers,
suppliers,  licensors,  licensees,   distributors  and  others  having  business
dealings with them to the end that their goodwill and ongoing  businesses  shall
be unimpaired  at the Effective  Time.  Without  limiting the  generality of the
foregoing,  during the period from the date of this  Agreement to the  Effective
Time, Conseco shall not, and shall not permit any of its subsidiaries to:


                                                        32

<PAGE>



                  (i) (x) declare,  set aside or pay any  dividends  on, or make
         any other distributions (whether in cash, stock or property) in respect
         of, any  outstanding  capital  stock of  Conseco  (other  than  regular
         quarterly  cash  dividends of $.0625 per share of Conseco  Common Stock
         and regular cash dividends on the Conseco Series D Preferred  Stock and
         the Conseco  PRIDES,  in each case with usual record and payment  dates
         and in accordance  with  Conseco's  Articles of  Incorporation  and its
         present dividend policy) or (y) split, combine or reclassify any of its
         outstanding  capital  stock or issue or  authorize  the issuance of any
         other  securities  in  respect  of, in lieu of or in  substitution  for
         shares of  Conseco's  outstanding  capital  stock (other than under the
         Conseco Stock Plans);

                  (ii) issue,  sell,  grant,  pledge or  otherwise  encumber any
         shares  of its  capital  stock,  any  other  voting  securities  or any
         securities  convertible  into,  or any  rights,  warrants or options to
         acquire, any such shares, voting securities or convertible  securities,
         in each case if any such  action  could  reasonably  be expected to (a)
         delay  materially the date of mailing of the Joint Proxy  Statement or,
         (B) if it  were  to  occur  after  such  date of  mailing,  require  an
         amendment of the Joint Proxy Statement;

                  (iii)  except  as  described  in  Section  3.5 of the  Conseco
         Disclosure   Schedule,   acquire  any  business  or  any   corporation,
         partnership,  joint venture, association or other business organization
         or division  thereof,  in each case if any such action could reasonably
         be  expected to (A) delay  materially  the date of mailing of the Joint
         Proxy Statement or, (B) if it were to occur after such date of mailing,
         require an amendment of the Joint Proxy Statement; or

                  (iv)  authorize any of, or commit or agree to take any of, the
foregoing actions.

         5.3 Other  Actions.  The Company and Conseco  shall not,  and shall not
permit any of their  respective  subsidiaries to, take any action that would, or
that could  reasonably be expected to, result in (i) any of the  representations
and warranties of such party set forth in this Agreement  becoming untrue in any
material  respect  or (ii) any of the  conditions  of the  Merger  set  forth in
Article VI not being satisfied.

         5.4  Certificates.  (a) On the date the Joint Proxy  Statement is first
mailed to the  stockholders  of the Company (the  "Mailing  Date"),  the Company
shall  deliver to Conseco a  certificate  dated as of the Mailing Date signed by
its Chief Executive Officer and its Chief Financial Officer, in their capacities
as officers of the Company, that the representations

                                                        33

<PAGE>



and  warranties of the Company  contained in this Agreement are true and correct
on the Mailing Date (except to the extent that they expressly  relate only to an
earlier  time,  in which case they  shall have been true and  correct as of such
earlier time), other than such breaches of representations  and warranties which
in the aggregate  would not  reasonably  be expected to have a material  adverse
effect on the  business,  financial  condition or results of  operations  of the
Company and its subsidiaries taken as a whole.

                  (b) On the Mailing Date,  Conseco shall deliver to the Company
a certificate dated as of the Mailing Date signed by its Chief Executive Officer
and its Chief  Financial  Officer,  in their  capacities as officers of Conseco,
that the  representations  and warranties of Conseco contained in this Agreement
are true and  correct  on the  Mailing  Date  (except  to the  extent  that they
expressly  relate  only to an earlier  time,  in which case they shall have been
true  and  correct  as of such  earlier  time),  other  than  such  breaches  of
representations  and warranties  which in the aggregate  would not reasonably be
expected to have a material adverse effect on the business,  financial condition
or results of operations of Conseco and its subsidiaries taken as a whole.

         5.5 Investment Advisory  Agreements.  The Company agrees to enter into.
and to cause each of its  subsidiaries  to enter into,  an  investment  advisory
agreement with Conseco Capital  Management,  Inc., a wholly-owned  subsidiary of
Conseco.  Such  agreements  shall be  effective as of the Mailing Date and shall
contain terms and conditions  reasonably acceptable to the parties and which are
customary in investment advisory agreements.

                                   ARTICLE VI

                              CONDITIONS PRECEDENT

         6.1      Conditions to Each Party's Obligation To Effect the Merger.  
The  respective  obligation of each party to effect the Merger is subject to the
satisfaction  or  waiver  on or  prior  to the  Closing  Date  of the  following
conditions:

                  (a) Stockholder Approval.  This Agreement and the Merger shall
         have  been  approved  and  adopted  by  the  affirmative  vote  of  the
         stockholders of the Company in the manner  contemplated in Section 2.10
         hereof and the Conseco Stockholder Approval shall have been obtained.

                  (b)  Governmental  and  Regulatory   Consents.   All  required
         consents,  approvals, permits and authorizations to the consummation of
         the transactions  contemplated  hereby by the Company and Conseco shall
         be obtained from (i) the Insurance  Regulators in the jurisdictions set
         forth in Section 6.1(b) of the Disclosure Schedule,  and (ii) any other
         Governmental Entity whose consent, approval,

                                                        34

<PAGE>



         permission  or  authorization  is required by reason of a change in law
         after the date of this  Agreement,  unless the  failure to obtain  such
         consent, approval,  permission or authorization would not reasonably be
         expected to have a material  adverse effect on the business,  financial
         condition or results of operations of the Company and its subsidiaries,
         taken  as a  whole,  or on  the  validity  or  enforceability  of  this
         Agreement.  Notwithstanding  the  foregoing,  in  the  event  that  all
         governmental and regulatory consents required hereunder shall have been
         obtained  except the  approval of the  Insurance  Regulator of any life
         insurance  subsidiary  of the  Company  which  does  not  constitute  a
         "significant subsidiary" (within the meaning of Rule 1-02 of Regulation
         S-X of the SEC) of the Company (a "Non-Significant Life Subsidiary") to
         the transfer of control of such Non-Significant Life Subsidiary,  then,
         subject to Article VII hereof,  at any time thereafter at the option of
         Conseco,  the  parties  shall take one of the  following  actions  with
         respect to such  Non-Significant  Life Subsidiary and otherwise proceed
         to consummate the Merger in accordance with this  Agreement:  (a) place
         into escrow,  pursuant to an escrow agreement reasonably  acceptable to
         the  parties,   the  outstanding   shares  of  capital  stock  of  such
         Non-Significant  Life  Subsidiary;  such escrow agreement shall contain
         customary  provisions  concerning  duties and  responsibilities  of the
         escrow  agent and payment of the fees and  expenses of the escrow agent
         and  shall  provide  that  (i)  pending  transfer  of  control  of  the
         Non-Significant  Life  Subsidiary  to  Conseco,  its  current  Board of
         Directors  shall  retain all power to vote its shares of capital  stock
         and to direct its business not inconsistent  with this Agreement,  (ii)
         promptly following receipt of the approval of the Insurance  Regulator,
         control of the capital stock of such  Non-Significant  Life  Subsidiary
         shall be  transferred  to Conseco and (iii) at any time  following June
         30, 1997 and prior to receipt of the  Insurance  Regulator's  approval,
         Conseco may elect to  terminate  the escrow  agreement,  in which event
         such  Non-Significant Life Subsidiary shall be liquidated and dissolved
         and the  proceeds  thereof  shall be paid to  Conseco;  (b) cause  such
         Non-Significant   Life  Subsidiary  to  surrender  its  certificate  of
         authority to do business in its state of domicile;  (c) cause such Non-
         Significant Life Subsidiary to commence proceedings for its liquidation
         and dissolution;  (d) enter into an agreement for the sale and transfer
         of the  Non-Significant  Life  Subsidiary to a third party; or (e) take
         such other  action as may be  mutually  agreeable  to the  Company  and
         Conseco.

                  (c) HSR Act. The waiting  period (and any  extension  thereof)
         applicable  to the Merger under the HSR Act shall have been  terminated
         or shall have otherwise expired.


                                                        35

<PAGE>



                  (d) No  Injunctions or  Restraints.  No temporary  restraining
         order, preliminary or permanent injunction or other order issued by any
         court of competent jurisdiction or other legal restraint or prohibition
         preventing the consummation of the Merger shall be in effect; provided,
         however,  that the  parties  invoking  this  condition  shall  use best
         reasonable efforts to have any such order or injunction vacated.

                  (e) NYSE Listing.  The shares of Conseco Common Stock issuable
         to the Company's  stockholders  pursuant to this  Agreement  shall have
         been  approved for listing on the NYSE,  subject to official  notice of
         issuance.

                  (f) Form S-4. The Form S-4 shall have become  effective  under
         the  Securities  Act and shall not be the  subject of any stop order or
         proceedings seeking a stop order.

         6.2   Conditions to Obligations of Conseco.  The obligation of Conseco
to effect the Merger is further subject to the following conditions:

                  (a)  Representations  and Warranties.  The representations and
         warranties of the Company  contained in this Agreement  shall have been
         true and  correct on the date of this  Agreement  and as of the Mailing
         Date  (except  to the  extent  that they  expressly  relate  only to an
         earlier time, in which case they shall have been true and correct as of
         such earlier  time),  other than such breaches of  representations  and
         warranties  which in the aggregate  would not reasonably be expected to
         have a material adverse effect on the business,  financial condition or
         results of  operations of the Company and its  subsidiaries  taken as a
         whole. The Company shall have delivered to Conseco a certificate  dated
         as of the Closing Date,  signed by its Chief Executive  Officer and its
         Chief  Financial  Officer,  in  their  capacities  as  officers  of the
         Company, to the effect set forth in this Section 6.2(a).

                  (b)   Performance of Obligations of the Company.  The Company
         shall have performed in all material respects all obligations required
         to be performed by it under  this Agreement at or prior to  the Closing
         Date and shall not have willfully or intentionally (i)  breached any of
         its  representations or  warranties herein or (ii) failed to perform or
         satisfy  any of its  obligations or covenants  hereunder, and  Conseco 
         shall have received a certificate dated as of the Closing  Date  signed
         on behalf of the Company by its Chief  Executive  Officer and its Chief
         Financial Officer to such effect.


                                                        36

<PAGE>



                  (c)  Dissenting Shares.  No more than 20% of the Shares shall
 have become Dissenting Shares.

         6.3     Conditions to Obligation of the Company.  The obligation of the
Company to effect the Merger is further subject to the following conditions:

                  (a)  Representations  and Warranties.  The representations and
         warranties of Conseco  contained in this Agreement shall have been true
         and correct on the date of this  Agreement  and as of the Mailing  Date
         (except to the extent  that they  expressly  relate  only to an earlier
         time,  in which case they  shall have been true and  correct as of such
         earlier  time),  other  than  such  breaches  of  representations   and
         warranties  which in the aggregate  would not reasonably be expected to
         have a material adverse effect on the business,  financial condition or
         results of operations of Conseco and its subsidiaries taken as a whole.
         Conseco shall have  delivered to the Company a certificate  dated as of
         the Closing Date,  signed by its Chief Executive  Officer and its Chief
         Financial Officer,  in their capacities as officers of Conseco,  to the
         effect set forth in this Section 6.3(a).

                  (b) Performance of Obligations of Conseco.  Conseco shall have
         performed  in all  material  respects  all  obligations  required to be
         performed by them under this  Agreement at or prior to the Closing Date
         and shall not have willfully or  intentionally  (i) breached any of its
         representations  or  warranties  herein or (ii)  failed to  perform  or
         satisfy any of its obligations or covenants hereunder,  and the Company
         shall have received a  certificate  dated as of the Closing Date signed
         on  behalf of  Conseco  by its Chief  Executive  Officer  and its Chief
         Financial Officer to such effect.

                  (c) Opinion of Counsel.  The Company  shall have  received the
         opinion dated the Closing Date of Fox,  Rothschild,  O'Brien & Frankel,
         counsel to the Company,  (the "Tax Opinion Provider")  substantially in
         the form of Exhibit B, to the effect that the Merger will be treated as
         a  reorganization  under  Section  368 (a)  (1) of the  Code  and  that
         shareholders  of the Company will not be subject to federal  income tax
         on the receipt of shares of Conseco Common Stock in exchange for Shares
         pursuant to the Merger.

                  (d) Update  Letter.  Immediately  prior to the  mailing of the
         Joint Proxy  Statement,  the Company  shall have  received  from DLJ an
         update of the opinion referred to in Section 2.12 hereof,  which update
         shall not in any  material  way  modify,  rescind or revoke the opinion
         referred to in said Section 2.12.

                                                        37

<PAGE>




                                   ARTICLE VII

                        TERMINATION, AMENDMENT AND WAIVER

         7.1 Termination.  This Agreement may be terminated and abandoned at any
time prior to the Effective  Time,  whether  before or after approval of matters
presented in connection  with the Merger by the  stockholders of the Company and
the stockholders of Conseco:

                  (a)      by mutual written consent of Conseco and the Company;

                  (b)      by either Conseco or the Company:

                           (i)  if,  upon a vote  at a  duly  held  Stockholders
                  Meeting or  Conseco  Stockholders  Meeting or any  adjournment
                  thereof,  any  required  approval of the  stockholders  of the
                  Company or Conseco, as the case may be, shall  not  have  been
                  obtained;

                           (ii) at any time  after  December  31,  1996,  if the
                  Merger shall not have been  consummated  by such date,  unless
                  the  failure  to  consummate  the  Merger  is the  result of a
                  willful and  material  breach of this  Agreement  by the party
                  seeking to terminate this Agreement;  provided,  however, that
                  either  party may by notice to the other  extend  such date to
                  March 31, 1997 if the only conditions to closing not satisfied
                  as of  December  31,  1996 are  those  set  forth in  Sections
                  6.1(a), (b) or (c) hereof;

                           (iii) if any Governmental Entity shall have issued an
                  order,  decree or ruling or taken any other action permanently
                  enjoining, restraining or otherwise prohibiting the Merger and
                  such order,  decree,  ruling or other action shall have become
                  final and nonappealable; or

                           (iv) if the Board  of Directors of  the Company shall
                  have exercised its rights set forth  in Section 4.9  of  this
                  Agreement;

                  (c) by Conseco if the Company does not deliver the certificate
         specified in Section 5.4(a); or

                  (d) by the Company if Conseco does not deliver the
         certificate specified in Section 5.4(b).

         7.2      Effect of Termination.  In the event of termination of this 
Agreement by either the Company or Conseco as provided in Section  7.1,  this
Agreement shall forthwith become void and have

                                                        38

<PAGE>



no effect,  without any  liability or  obligation  on the part of Conseco or the
Company,  other than the last two  sentences of Section 4.5 and  Sections  2.13,
3.7,  4.11,  7.2 and 10.2.  Nothing  contained in this Section shall relieve any
party  from  any   liability   resulting   from  any  material   breach  of  the
representations,   warranties,   covenants  or  agreements  set  forth  in  this
Agreement.

         7.3 Amendment. Subject to the applicable provisions of the IBCL and the
Pennsylvania  Code, at any time prior to the Effective  Time, the parties hereto
may modify or amend this Agreement,  by written agreement executed and delivered
by duly authorized officers of the respective parties;  provided,  however, that
after approval of the Merger by the  stockholders  of the Company,  no amendment
shall be made which reduces the consideration payable in the Merger or adversely
affects the rights of the Company's  stockholders hereunder without the approval
of such stockholders.  This Agreement may not be amended except by an instrument
in writing signed on behalf of each of the parties.

         7.4 Extension;  Waiver.  At any time prior to the Effective  Time, each
party may (a) extend the time for the  performance of any of the  obligations or
other acts of the other party, (b) waive any inaccuracies in the representations
and warranties of the other party contained in this Agreement or in any document
delivered  pursuant  to this  Agreement  or (c)  subject to Section  7.3,  waive
compliance with any of the agreements or conditions of the other party contained
in this Agreement. Any agreement on the part of a party to any such extension or
waiver shall be valid only if set forth in an  instrument  in writing  signed on
behalf of such party.  The failure of any party to this  Agreement to assert any
of its rights under this Agreement or otherwise shall not constitute a waiver of
such rights.

         7.5  Procedure  for  Termination,  Amendment,  Extension  or Waiver.  A
termination  of this  Agreement  pursuant to Section  7.1, an  amendment of this
Agreement  pursuant to Section 7.3 or an extension or waiver pursuant to Section
7.4  shall,  in order to be  effective,  require  in the case of  Conseco or the
Company, action by its Board of Directors or the duly authorized designee of its
Board of Directors.


                                                        39

<PAGE>




                                  ARTICLE VIII

                             SURVIVAL OF PROVISIONS

         8.1 Survival. The representations and warranties  respectively required
to be made by the Company and Conseco in this Agreement,  or in any certificate,
respectively,  delivered  by the  Company or Conseco  pursuant to Section 6.2 or
Section 6.3 hereof will not survive the Closing.


                                   ARTICLE IX

                                     NOTICES

         9.1 Notices.  All notices and other communications under this Agreement
must be in  writing  and will be deemed to have  been duly  given if  delivered,
telecopied or mailed, by certified mail, return receipt  requested,  first-class
postage prepaid, to the parties at the following addresses:

         If to the Company, to:

                  American Travellers Corporation
                  3220 Tillman Drive
                  Bensalem, Pennsylvania 19020
                  Attention:  John A. Powell, Chairman of the Board
                  Telephone:  (215) 244-1600
                  Telecopy:   (215) 244-4893

         with copies to:
                  Fox, Rothschild, O'Brien & Frankel
                  2000 Market Street, Tenth Floor
                  Philadelphia, Pennsylvania  19103
                  Attention:   Ramon R. Obod
                  Telephone:   (215) 299-2036
                  Telecopy:    (215) 299-2150

         If to Conseco, to:

                  Conseco, Inc.
                  11825 N. Pennsylvania Street
                  Carmel, Indiana  46032
                  Attention:  Lawrence W. Inlow
                  Telephone:  (317) 817-6163
                  Telecopy:  (317) 817-6327


                                                        40

<PAGE>



All notices and other communications  required or permitted under this Agreement
that are addressed as provided in this Article IX will, if delivered personally,
be deemed  given upon  delivery,  will,  if  delivered  by  telecopy,  be deemed
delivered when confirmed and will, if delivered by mail in the manner  described
above,  be deemed given on the third  Business Day after the day it is deposited
in a regular  depository of the United States mail.  Any party from time to time
may  change  its  address  for the  purpose of notices to that party by giving a
similar  notice  specifying a new address,  but no such notice will be deemed to
have been given until it is actually  received by the party sought to be charged
with the contents thereof.


                                    ARTICLE X

                                  MISCELLANEOUS

         10.1 Entire Agreement. Except for documents executed by the Company and
Conseco pursuant  hereto,  this Agreement  supersedes all prior  discussions and
agreements  between  the  parties  with  respect to the  subject  matter of this
Agreement,  and this Agreement  (including the exhibits  hereto,  the Disclosure
Schedule,  the Conseco  Disclosure  Schedule  and other  documents  delivered in
connection  herewith)  and the  Confidentiality  Agreement  contain the sole and
entire  agreement  between the parties hereto with respect to the subject matter
hereof.

         10.2 Expenses.  Except as otherwise expressly provided in Section 4.11,
whether or not the Merger is  consummated,  each of the Company and Conseco will
pay its own costs and expenses  incident to  preparing  for,  entering  into and
carrying  out  this  Agreement  and  the   consummation   of  the   transactions
contemplated  hereby except that the expenses  incurred in  connection  with the
printing,  mailing  and  distribution  of the  Joint  Proxy  Statement  and  the
preparation and filing of the Form S-4 shall be borne equally by Conseco and the
Company.

         10.3  Counterparts.  This  Agreement  may be  executed  in one or  more
counterparts,  each of which will be deemed an  original,  but all of which will
constitute one and the same  instrument  and shall become  effective when one or
more  counterparts  have been signed by each of the parties and delivered to the
other parties.

         10.4 No Third Party  Beneficiary.  Except as otherwise provided herein,
the terms and provisions of this  Agreement are intended  solely for the benefit
of the parties hereto, and their respective successors or assigns, and it is not
the intention of the parties to confer  third-party  beneficiary rights upon any
other person.


                                                        41

<PAGE>



         10.5 Governing  Law. This Agreement  shall be governed by and construed
in accordance with the laws of the State of Indiana, regardless of the laws that
might otherwise govern under applicable principles of conflicts of laws thereof.

         10.6 Assignment;  Binding Effect. Neither this Agreement nor any of the
rights,  interests or  obligations  under this Agreement  shall be assigned,  in
whole or in part, by operation of law or otherwise by any of the parties without
the prior written consent of the other parties,  and any such assignment that is
not consented to shall be null and void. Subject to the preceding sentence, this
Agreement will be binding upon,  inure to the benefit of and be enforceable  by,
the parties and their respective successors and assigns.

         10.7 Enforcement. The parties agree that irreparable damage would occur
in the event that any of the  provisions of this Agreement were not performed in
accordance  with  their  specific  terms  or  were  otherwise  breached.  It  is
accordingly  agreed that the  parties  shall be  entitled  to an  injunction  or
injunctions to prevent  breaches of this  Agreement and to enforce  specifically
the terms and  provisions  of this  Agreement in any court of the United  States
located in the State of Indiana,  this being in addition to any other  remedy to
which they are entitled at law or in equity.  In  addition,  each of the parties
hereto (a) consents to submit itself to the personal jurisdiction of any Federal
court  located in the State of Indiana  in the event any  dispute  arises out of
this Agreement or any of the  transactions  contemplated by this Agreement,  (b)
agrees that it will not attempt to deny or defeat such personal  jurisdiction or
venue by motion or other  request  for leave  from any such court and (c) agrees
that it will not bring  any  action  relating  to this  Agreement  or any of the
transactions  contemplated  by this  Agreement in any court other than a Federal
court sitting in the State of Indiana.

         10.8  Headings,  Gender,  etc. The headings used in this Agreement have
been inserted for  convenience  and do not constitute  matter to be construed or
interpreted  in  connection  with this  Agreement.  Unless  the  context of this
Agreement otherwise requires, (a) words of any gender are deemed to include each
other  gender;  (b) words using the  singular or plural  number also include the
plural or  singular  number,  respectively;  (c) the terms  "hereof,"  "herein,"
"hereby,"  "hereto,"  and  derivative  or  similar  words  refer to this  entire
Agreement;  (d) the terms "Article" or "Section" refer to the specified  Article
or Section of this  Agreement;  (e) all  references to "dollars" or "$" refer to
currency  of the  United  States of  America;  and (f) the term  "person"  shall
include any natural person,  corporation,  limited  liability  company,  general
partnership,  limited  partnership,  or other entity,  enterprise,  authority or
business organization.


                                                        42

<PAGE>


         10.9 Invalid Provisions.  If any provision of this Agreement is held to
be illegal,  invalid,  or unenforceable  under any present or future law, and if
the rights or  obligations  of the Company or Conseco under this  Agreement will
not be materially  and adversely  affected  thereby,  (a) such provision will be
fully  severable;  (b) this  Agreement will be construed and enforced as if such
illegal,  invalid, or unenforceable provision had never comprised a part hereof;
and (c) the remaining provisions of this Agreement will remain in full force and
effect  and will not be  affected  by the  illegal,  invalid,  or  unenforceable
provision or by its severance herefrom.

         IN WITNESS WHEREOF, this Agreement has been duly executed and delivered
by the duly authorized officers of Conseco and the Company,  effective as of the
date first written above.

                                  CONSECO, INC.


                                  By:   /s/ Stephen C. Hilbert
                                        ----------------------
                                        Stephen C. Hilbert
                                        Chairman of the Board


                                   AMERICAN TRAVELLERS CORPORATION


                                   By:   /s/ John A. Powell
                                         ------------------
                                         John A. Powell
                                         Chairman of the Board


G:\LEGAL\CHRIS\TEMP.ATC
                                                        43
<PAGE>
                                    EXHIBIT A

                                                          [Closing Date]

CONSECO, INC.
11825 N. Pennsylvania Street
Carmel, IN  46032

Gentlemen:

         I  have  been  advised  that  I  have  been  identified  as a  possible
"affiliate" of American Travellers Corporation,  a Pennsylvania corporation (the
"Company"),  as that term is defined for purposes of  paragraphs  (c) and (d) of
Rule 145 of the General Rules and Regulations  (the "Rules and  Regulations") of
the Securities and Exchange  Commission (the "Commission")  under the Securities
Act of 1933 (the "Securities Act"),  although nothing contained herein should be
construed as an admission of such fact.

         Pursuant to the terms of an  Agreement  and Plan of Merger dated August
25, 1996 (the "Merger  Agreement"),  by and between  Conseco,  Inc.,  an Indiana
corporation  ("Conseco"),  and the Company,  the Company will be merged with and
into Conseco (the  "Merger").  As a result of the Merger,  I will receive Merger
Consideration (as defined in the Merger  Agreement),  including shares of Common
Stock,  without par value, of Conseco  ("Conseco  Common Stock") in exchange for
shares of Common Stock $.01 par value, of the Company  ("Shares") owned by me at
the effective time of the Merger as determined pursuant to the Merger Agreement.

         A.  In connection therewith, I represent, warrant and agree
that:

                  1. I shall not make any sale, transfer or other disposition of
         the  Conseco  Common  Stock I  receive  as a result  of the  Merger  in
         violation of the Securities Act or the Rules and Regulations.

                  2. I have been  advised  that the  issuance of Conseco  Common
         Stock to me as a result  of the  Merger  has been  registered  with the
         Commission under the Securities Act on a Registration Statement on Form
         S-4.  However,  I have also been advised that,  because at the time the
         Merger was  submitted for a vote of the  stockholders  of the Company I
         may have been an "affiliate" of the Company and, accordingly,  any sale
         by me of the  shares of Conseco  Common  Stock I receive as a result of
         the Merger must be (i) registered  under the Securities  Act, (ii) made
         in  conformity  with  the  provisions  of Rule 145  promulgated  by the
         Commission  under  the  Securities  Act or  (iii)  made  pursuant  to a
         transaction which, in the opinion of counsel reasonably satisfactory to
         Conseco or as  described in a "no action" or  interpretive  letter from
         the staff of the Commission, is not required to be registered under the
         Securities Act.


<PAGE>



                  3. I have carefully read this letter and the Merger  Agreement
         and have discussed the  requirements of the Merger  Agreement and other
         limitations upon the sale,  transfer or other disposition of the shares
         of Conseco Common Stock to be received by me, to the extent I have felt
         necessary, with my counsel or with counsel for the Company.

         B.  Furthermore, in connection with the matters set forth
         herein, I understand and agree that:

                  Conseco is under no further  obligation  to register the sale,
         transfer or other  disposition  of the shares of Conseco  Common  Stock
         received  by me as a result of the  Merger or to take any other  action
         necessary  in  order  to  make   compliance   with  an  exemption  from
         registration  available,  except  as set forth in  Section  4.12 of the
         Merger Agreement and in paragraph C below.

         C.  Conseco hereby represents, warrants and agrees that:

                  For as long as resales of any shares of Conseco  Common  Stock
         owned by me are subject to Rule 145,  Conseco  will use all  reasonable
         efforts to make all filings of the nature specified in paragraph (c)(1)
         of Rule 144 of the Rules and Regulations.

                                                     Very truly yours,

G:\LEGAL\EXHIBITS\EXHIBITA.CNC



<PAGE>
                                    EXHIBIT B

                                                                  [Closing Date]


American Travellers Corporation
3220 Tillman Drive
Bensalem, PA  19020

Ladies and Gentleman:

         You have  requested our opinion  regarding  certain  Federal income tax
consequences of the merger (the "Merger") of American Travellers Corporation,  a
Pennsylvania  corporation  (the  "Company"),  with and into  Conseco,  Inc.,  an
Indiana  corporation  ("Conseco"),  pursuant to the terms of a certain Agreement
and Plan of Merger by and between the  Company  and Conseco  entered  into as of
August 25, 1996 (the "Agreement").

         In  formulating  our opinion,  we examined such  documents as we deemed
appropriate,  including the Agreement,  the Joint Proxy  Statement  filed by the
Company and Conseco with the Securities and Exchange Commission (the "SEC") on ,
1996 (the "Joint Proxy Statement"),  and the Registration Statement on Form S-4,
as filed by Conseco with the SEC on , 1996,  in which the Joint Proxy  Statement
was included as a prospectus,  (with all amendments  thereto,  the "Registration
Statement").  In addition,  we have examined such other  records,  documents and
instruments,  as in our judgment  have been  necessary or  appropriate  and have
obtained and relied upon certain  representations  and certifications made to us
by the Company and Conseco  and such  additional  information  as we have deemed
relevant  and  necessary   through   consultation   with  various  officers  and
representatives of the Company and Conseco.

         In addition to the foregoing,  in rendering our opinion we have assumed
(1) the accuracy of the statements and facts  concerning the Merger set forth in
the Agreement,  the Joint Proxy Statement,  and the Registration Statement,  (2)
the consummation of the Merger in the manner  contemplated by, and in accordance
with the terms set forth in, the Agreement,  the Joint Proxy Statement,  and the
Registration Statement,  and (3) the accuracy of (i) the representations made by
Conseco,  which are set forth in the  Officers'  Certificate  delivered to us by
Conseco,  dated the date hereof, (ii) the  representations  made by the Company,
which are set forth in the Officers' Certificate delivered to us by the Company,
dated the date hereof and (iii) the representations make by certain shareholders
of the Company in Certificates delivered to us dated the date hereof.

         Based upon the facts and  statements set forth above,  our  examination
and review of the documents and other  materials  referred to herein and subject
to the assumptions and any  qualifications  set forth herein,  it is our opinion
that, under existing law, for Federal income tax purposes:



<PAGE>


American Travellers Corporation
[Closing Date]

         1.       The Merger will constitute a reorganization within the meaning
                  of Section  368(a)(1)(A) of the Internal Revenue Code of 1986,
                  as amended (the "Code").

         2.       No gain or loss will be recognized by the  shareholders of the
                  Company  with  respect to the  shares of the  common  stock of
                  Conseco  received  by the  shareholders  of the Company in the
                  Merger.

         We express no opinion  concerning any tax consequences of the Merger or
any of the other transactions  related thereto other than those specifically set
forth  herein.  We call  your  attention  to the fact that  shareholders  of the
Company who exercise dissenters' rights will recognize gain or loss with respect
to their shares of the  Company's  stock;  and  shareholders  of the Company who
receive  cash in lieu of  fractional  shares of the common stock of Conseco will
recognize gain or loss with respect to the cash they receive.

         The opinions set forth herein are based upon current  provisions of the
Code,  Treasury  Regulations  promulgated  thereunder,  Internal Revenue Service
rulings,  judicial decisions and  administrative  pronouncements in effect as of
the date hereof,  all of which are subject to change at any time,  possibly with
retroactive  effect.  No ruling has been,  or will be,  sought from the Internal
Revenue  Service as to the Federal income tax  consequences of any aspect of the
Merger or any other transactions  related thereto. Any change in applicable laws
or facts and  circumstances  surrounding  the Merger,  or any  inaccuracy in the
statements,  facts, assumptions and representations on which we have relied, may
affect the  continuing  validity of the opinions set forth herein.  We assume no
responsibility  to inform you of any such change or inaccuracy that may occur or
come to our attention.

                                                     Very truly yours,


G:\LEGAL\CHRIS\TAXCONS.ATC










                                                                  













                          AGREEMENT AND PLAN OF MERGER


                                  By and Among


                                  CONSECO, INC.

                             CAF ACQUISITION COMPANY


                                       and


                     CAPITOL AMERICAN FINANCIAL CORPORATION









                           Dated as of August 25, 1996









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                                TABLE OF CONTENTS

                                                                      
<TABLE>
                                                                                                             Page
                                                                                                            ------
<S>                                                                                                         <C>  


ARTICLE I  THE MERGER.........................................................................................  1

         1.1      The Merger..................................................................................  1
         1.2      Closing.....................................................................................  1
         1.3      Effective Time..............................................................................  1
         1.4      Articles of Incorporation...................................................................  2
         1.5      Code of Regulations.........................................................................  2
         1.6      Directors...................................................................................  2
         1.7      Officers....................................................................................  2
         1.8      Conversion of CAF Acquisition Shares........................................................  2
         1.9      Conversion of Shares........................................................................  2
         1.10     Exchange of Certificates....................................................................  4

ARTICLE II  REPRESENTATIONS AND WARRANTIES OF THE COMPANY.....................................................  6

         2.1      Organization, Standing and Corporate Power..................................................  6
         2.2      Capital Structure...........................................................................  7
         2.3      Authority; Noncontravention.................................................................  7
         2.4      SEC Documents...............................................................................  8
         2.5      Absence of Certain Changes or Events........................................................  9
         2.6      Absence of Changes in Benefit Plans.........................................................  9
         2.7      Benefit Plans...............................................................................  9
         2.8      Taxes....................................................................................... 10
         2.9      No Excess Parachute Payments; Section 162(m) of the Code.................................... 11
         2.10     Voting Requirements......................................................................... 11
         2.11     Compliance with Applicable Laws............................................................. 11
         2.12     State Takeover Laws......................................................................... 13
         2.13     Opinion of Financial Advisor................................................................ 13
         2.14     Brokers..................................................................................... 13

ARTICLE III  REPRESENTATIONS AND WARRANTIES OF CONSECO AND CAF
                     ACQUISITION.............................................................................. 13

         3.1      Organization, Standing and Corporate Power.................................................. 13
         3.2      Conseco Capital Structure................................................................... 13
         3.3      Authority; Noncontravention................................................................. 14
         3.4      SEC Documents............................................................................... 15
         3.5      Absence of Certain Changes or Events........................................................ 15
         3.6      Compliance with Applicable Laws............................................................. 16
         3.7      No Prior Activities......................................................................... 16
         3.8      Brokers..................................................................................... 16
         3.9      Financing................................................................................... 17




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                                TABLE OF CONTENTS
                                   (Continued)

                                                                            
<TABLE>
<S>                                                                                                          <C>  

ARTICLE IV  ADDITIONAL AGREEMENTS............................................................................. 17

         4.1      Preparation of Form S-4 and the Proxy Statement/Prospectus;
                  Information Supplied........................................................................ 17
         4.2      Meeting of Shareholders..................................................................... 18
         4.3      Letter of the Company's Accountants......................................................... 18
         4.4      Letter of Conseco's Accountants............................................................. 18
         4.5      Access to Information; Confidentiality...................................................... 18
         4.6      Best Efforts................................................................................ 19
         4.7      Public Announcements........................................................................ 19
         4.8      Acquisition Proposals....................................................................... 19
         4.9      Fiduciary Duties............................................................................ 20
         4.10     Consents, Approvals and Filings............................................................. 20
         4.11     Employee Matters............................................................................ 20
         4.12     Affiliates and Certain Shareholders......................................................... 21
         4.13     NYSE Listing................................................................................ 22
         4.14     Shareholder Litigation...................................................................... 22
         4.15     Indemnification............................................................................. 22
         4.16     Capitol Insurance Company of Ohio........................................................... 22
         4.17     Certain Fees................................................................................ 22

ARTICLE V  COVENANTS RELATING TO CONDUCT OF BUSINESS PRIOR TO
                   MERGER..................................................................................... 23

         5.1      Conduct of Business by the Company.......................................................... 23
         5.2      Conduct of Business by Conseco.............................................................. 25
         5.3      Stock Options and Restricted Shares......................................................... 26
         5.4      Other Actions............................................................................... 27
         5.5      Conduct of Business of CAF Acquisition...................................................... 27
         5.6      Investment Advisory Agreements.............................................................. 27
         5.7      Certain Company Actions..................................................................... 27

ARTICLE VI  CONDITIONS PRECEDENT.............................................................................. 28

         6.1      Conditions to Each Party's Obligation To Effect the Merger.................................. 28
         6.2      Conditions to Obligations of Conseco and CAF Acquisition.................................... 29
         6.3      Conditions to Obligation of the Company..................................................... 29

ARTICLE VII TERMINATION, AMENDMENT AND WAIVER................................................................. 30

         7.1      Termination................................................................................. 30
         7.2      Effect of Termination....................................................................... 31
         7.3      Amendment................................................................................... 31
         7.4      Extension; Waiver........................................................................... 31
         7.5      Procedure for Termination, Amendment, Extension or Waiver................................... 31

</TABLE>


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<S>                                                                                                          <C>  



ARTICLE VIII  SURVIVAL OF PROVISIONS.......................................................................... 31

         8.1      Survival.................................................................................... 31

ARTICLE IX  NOTICES........................................................................................... 32

         9.1      Notices..................................................................................... 32

ARTICLE X  MISCELLANEOUS...................................................................................... 33

         10.1     Entire Agreement............................................................................ 33
         10.2     Expenses.................................................................................... 33
         10.3     Counterparts................................................................................ 33
         10.4     No Third Party Beneficiary.................................................................. 33
         10.5     Governing Law............................................................................... 33
         10.6     Assignment; Binding Effect.................................................................. 33
         10.7     Headings, Gender, etc....................................................................... 34
         10.8     Invalid Provisions.......................................................................... 34
         10.9     Waiver of Jury Trial........................................................................ 34
         10.10    Enforcement................................................................................. 34





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                          AGREEMENT AND PLAN OF MERGER

                  THIS  AGREEMENT AND PLAN OF MERGER (the  "Agreement")  is made
and entered into as of August 25, 1996 by and among  Conseco,  Inc.,  an Indiana
corporation  ("Conseco"),  CAF  Acquisition  Company,  an Ohio  corporation  and
wholly-owned  subsidiary of Conseco ("CAF  Acquisition"),  and Capitol  American
Financial Corporation, an Ohio corporation (the "Company").

                                    PREAMBLE

                  WHEREAS,  the respective  Boards of Directors of Conseco,  CAF
Acquisition and the Company have approved the merger of CAF Acquisition with and
into the Company, upon the terms and subject to the conditions set forth herein;
and

                  WHEREAS,  Conseco,  CAF  Acquisition and the Company desire to
make certain representations, warranties, covenants and agreements in connection
with such merger and also to prescribe various conditions to such merger;

                  NOW,  THEREFORE,  in consideration of the mutual covenants and
agreements  set  forth  in this  Agreement,  and for  other  good  and  valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows:


                                   ARTICLE I

                                   THE MERGER

                  1.1      The Merger.  Subject to the terms and conditions of 
this  Agreement,  at the Effective  Time (as such term is defined in Section 1.3
hereof),  CAF  Acquisition  shall be  merged  with and  into  the  Company  (the
"Merger"),  in accordance with the Ohio Revised Code (the "Ohio Code"),  and the
separate  corporate  existence  of CAF  Acquisition  shall cease and the Company
shall continue as the surviving  corporation under the laws of the State of Ohio
(the "Surviving  Corporation") with all the rights,  privileges,  immunities and
powers,  and  subject  to all  the  duties  and  liabilities,  of a  corporation
organized  under the Ohio Code.  The Merger  shall have the effects set forth in
the Ohio Code.

                  1.2 Closing.  Unless this Agreement shall have been terminated
and the transactions  herein  contemplated shall have been abandoned pursuant to
Section 7.1, and subject to the  satisfaction  or waiver of the  conditions  set
forth in Article VI, the closing of the Merger (the  "Closing")  will take place
at 9:00 a.m. on the second  business day following the date on which the last to
be  fulfilled  or waived of the  conditions  set  forth in  Article  VI shall be
fulfilled or waived in accordance with this Agreement (the "Closing  Date"),  at
the office of Conseco in Carmel,  Indiana, unless another date, time or place is
agreed to in writing by the parties hereto.

                  1.3      Effective Time.  The parties hereto will file with 
the  Secretary of State of the State of Ohio (the "Ohio  Secretary of State") on
the date of the  Closing  (or on such other date as Conseco  and the Company may
agree) a certificate of merger or other


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appropriate  documents,  executed in accordance with the relevant  provisions of
the Ohio Code, and make all other filings or recordings  required under the Ohio
Code in connection with the Merger.  The Merger shall become  effective upon the
filing of the certificate of merger with the Ohio Secretary of State, or at such
later time as is specified in the certificate of merger (the "Effective Time").

                  1.4 Articles of  Incorporation.  The Articles of Incorporation
of the Surviving  Corporation,  as in effect  immediately prior to the Effective
Time, shall be the Articles of Incorporation of the Surviving  Corporation until
thereafter amended as provided by law.

                  1.5  Code  of  Regulations.  The  Code of  Regulations  of CAF
Acquisition,  as in effect immediately prior to the Effective Time, shall be the
Code of Regulations of the Surviving  Corporation  until  thereafter  amended as
provided by law.

                  1.6  Directors.  The  directors  of  CAF  Acquisition  at  the
Effective Time shall be the directors of the Surviving Corporation and will hold
office  from the  Effective  Time until  their  respective  successors  are duly
elected or  appointed  and  qualify in the manner  provided  in the  Articles of
Incorporation  and the Code of Regulations of the Surviving  Corporation,  or as
otherwise provided by law.

                  1.7 Officers. The officers of CAF Acquisition at the Effective
Time shall be the officers of the Surviving Corporation.

                  1.8 Conversion of CAF Acquisition Shares. Each share of common
stock  of CAF  Acquisition  issued  and  outstanding  immediately  prior  to the
Effective Time shall, by virtue of the Merger and without any action on the part
of the holder thereof,  be converted into and become one validly  issued,  fully
paid and nonassessable share of common stock of the Surviving Corporation.

                  1.9 Conversion of Shares. (a) Outstanding  Shares. Each of the
shares of common stock,  without par value, of the Company (the "Shares") issued
and outstanding  immediately prior to the Effective Time (other than Shares held
as treasury  shares by the  Company or  Dissenting  Shares (as  defined  below))
including all outstanding  Restricted Shares (as defined below) shall, by virtue
of the Merger and  without  any  action on the part of the  holder  thereof,  be
converted  into a right to receive  (i) $30.00 in cash plus the Time  Factor (as
defined below), if any  (collectively,  the "Cash  Consideration")  and (ii) the
fraction (rounded to the nearest ten-thousandth of a share) of a validly issued,
fully paid and  nonassessable  share of common  stock,  without  par  value,  of
Conseco  ("Conseco  Common  Stock")  determined by dividing (x) $6.50 by (y) the
Trading  Value  (as  defined  below).  For  purposes  hereof,  the  term  "Total
Consideration Amount" shall mean the sum of the amount of the Cash Consideration
and $6.50.  The  "Trading  Value"  shall be equal to the  average of the closing
prices of the  Conseco  Common  Stock on the New York  Stock  Exchange  ("NYSE")
Composite Transactions Reporting System, as reported in The Wall Street Journal,
for the 20 consecutive trading days immediately preceding the second trading day
prior to the Effective Time. The "Time Factor",  if any, shall be equal to $0.25
if the Effective Time shall not have occurred by December 10, 1996, which amount
shall be  increased  by an  additional  $0.25 on the tenth day of each  calendar
month   thereafter  until  the  occurrence  of  the  Effective  Time.  The  Cash
Consideration,  the  Conseco  Common  Stock to be issued to holders of Shares in
accordance  with this Section and any cash to be paid in accordance with Section
1.10 in lieu of  fractional  shares of  Conseco  Common  Stock are  referred  to
collectively as the "Merger Consideration."



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                  (b)  Treasury  Shares.   Each  Share  issued  and  outstanding
immediately  prior to the Effective  Time which is then held as a treasury share
by the Company or any of its  subsidiaries  immediately  prior to the  Effective
Time  shall,  by virtue of the Merger and  without any action on the part of the
Company,  be cancelled  and retired and cease to exist,  without any  conversion
thereof.

                  (c) Impact of Stock Splits, etc. In the event of any change in
Conseco  Common Stock between the date of this  Agreement and the Effective Time
of the  Merger  by  reason  of any stock  split,  stock  dividend,  subdivision,
reclassification, recapitalization, combination, exchange of shares or the like,
the  number  and class of  shares  of  Conseco  Common  Stock to be  issued  and
delivered  in the Merger in exchange for each  outstanding  Share as provided in
this  Agreement  and the  calculation  of all share prices  provided for in this
Agreement shall be proportionately adjusted.

                  (d) Company  Dissenting  Shares.  Notwithstanding  anything in
this  Agreement  to  the  contrary,   Shares  which  are  held  by  the  Company
shareholders who shall have effectively  dissented from the Merger and perfected
their dissenters' rights in accordance with the provisions of Section 1701.85 of
the Ohio Code  (the  "Dissenting  Shares")  shall  not be  converted  into or be
exchangeable for the right to receive the Merger Consideration,  but the holders
thereof  shall be  entitled to payment  from the  Surviving  Corporation  of the
appraised  value of such shares in  accordance  with the  provisions  of Section
1701.85 of the Ohio Code; provided,  however, that if any such holder shall have
failed to perfect such dissenters' rights or shall have effectively withdrawn or
lost such rights,  his or her  outstanding  Shares shall  thereupon be converted
into and  exchangeable  for, as if completed at the Effective  Time,  the Merger
Consideration, as determined and paid in the manner set forth in this Agreement,
without any interest  thereon.  The Company shall give Conseco (i) prompt notice
of any notice or demands for payment for Dissenting  Shares  pursuant to Section
1701.85 of the Ohio Code  received by the Company  and (ii) the  opportunity  to
participate in and direct all  negotiations  and proceedings with respect to any
such  demands or notices.  The  Company  shall not,  without  the prior  written
consent of Conseco, make any payment with respect to, to settle, offer to settle
or otherwise negotiate, any such demands.

                  (e) Treatment of Company Stock Options and Restricted  Shares.
(i) Except as otherwise  provided in Section 1.9(e) of the  Disclosure  Schedule
(as defined below),  immediately  prior to the Effective Time, each  outstanding
unexpired  employee or director stock option to purchase Shares  ("Company Stock
Option")  and  restricted  stock  right  ("Restricted  Shares")  which have been
granted pursuant to the Company's 1992 Equity  Participation Plan, as amended to
the date hereof (the "Company Stock Option Plan" ) shall be fully vested.

                           (ii)  Except as otherwise provided in Section 
1.9(e)(iii) or Section 1.9(e) of the Disclosure Schedule,  at the Effective Time
each Company Stock Option shall be deemed  disposed to the Company in accordance
with final Rule 16b-3 as promulgated  by the Securities and Exchange  Commission
("SEC")  pursuant to Release 34-37260 (May 31, 1996) ("New Section 16") and then
converted automatically into an option (a "New Conseco Option") to purchase such
number of shares of Conseco  Common  Stock  (rounding  the result to the nearest
ten-thousandth of a share) equal to the number of Shares subject to such Company
Stock  Option  immediately  prior  to  the  Effective  Time,  multiplied  by the
Conversion Ratio (as defined below), for an exercise price equal to the Adjusted
Exercise  Price  (as  defined  below),  but  otherwise  on the  same  terms  and
conditions  as were  applicable  under the  Company  Stock  Option  Plan and the
underlying stock option agreement. The "Conversion


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Ratio"  shall mean the number  determined  by dividing  the Total  Consideration
Amount by the Trading Value  (rounding the result to the nearest  ten-thousandth
of a share).  The "Adjusted  Exercise  Price" shall be determined by multiplying
(A) the Trading Value by (B) the quotient of the current  exercise price divided
by Total Consideration Amount.

                            (iii) If prior to the Effective Time Conseco has
given notice that any holder of a Company Stock Option who is an employee of the
Company  will not be asked to remain in his or her  position  beyond  the period
ending at the end of six months after the Effective  Time,  with respect to each
Company Stock Option held by such person immediately prior to the Effective Time
and,  irrespective  of the giving of any notice,  with  respect to each  Company
Stock Option held by a non-employee director of the Company, except as otherwise
provided in Section  1.9(e) of the  Disclosure  Schedule,  at the Effective Time
such Company Stock Option shall be deemed  disposed to the Company in accordance
with New Section 16 and then converted  automatically at the Effective Time into
the right to receive an amount  (the  "Spread")  in cash equal to the product of
(A) the Total  Consideration  Amount minus the current  exercise  price  thereof
multiplied by (B) the total number of Shares subject thereto.

                           (iv)  With respect to any holder of a Company Stock 
Option who is an employee of the Company immediately prior to the Effective Time
who does not  receive  the  Spread at the  Effective  Time  pursuant  to Section
1.9(e)(iii),  if the employment of such person shall be terminated  prior to the
end of the six month period after the Effective  Time,  with respect to each New
Conseco Option held by such person at the time of termination of his employment,
such New  Conseco  Option  shall be deemed not to have been  issued  pursuant to
Section  1.9(e)(ii)  and the holder  thereof shall be deemed to have disposed to
the Company  immediately  prior to the Effective  Time the Company Stock Options
then held by such employee in  accordance  with New Section 16 and, with respect
to each such Company Stock Option,  then converted  automatically into the right
to receive the Spread,  which  Spread  shall be payable to the  employee in cash
upon termination.
                  1.10 Exchange of  Certificates.  (a) Paying  Agent.  As of the
Effective Time, Conseco shall deposit with its transfer agent and registrar (the
"Paying  Agent"),  for the benefit of the  holders of Shares,  cash equal to the
total Cash  Consideration  to be paid to holders of Shares  pursuant  to Section
1.9(a) and  certificates  representing  the shares of Conseco Common Stock to be
issued  to  holders  of  Shares  pursuant  to  Section  1.9(a)  (such  cash  and
certificates,  together with any dividends or distributions with respect to such
certificates  and cash payable pursuant to Section  1.10(f),  being  hereinafter
referred to as the "Payment Fund").

                  (b)  Exchange  Procedures.  As soon as  practicable  after the
Effective Time, each holder of an outstanding  certificate or certificates which
prior thereto  represented  Shares shall,  upon surrender to the Paying Agent of
such certificate or certificates and acceptance  thereof by the Paying Agent, be
entitled  to (i) a  certificate  representing  that  number  of whole  shares of
Conseco  Common Stock (and cash in lieu of fractional  shares of Conseco  Common
Stock as contemplated by this Section 1.10) which the aggregate number of Shares
previously  represented by such  certificate or certificates  surrendered  shall
have been converted into the right to receive pursuant to Section 1.9(a) of this
Agreement,  and  (ii)  cash  equal  to  the  amount  of the  Cash  Consideration
multiplied by the number of Shares previously represented by such certificate or
certificates  surrendered.  The Paying Agent shall accept such certificates upon
compliance  with such  reasonable  terms and  conditions as the Paying Agent may
impose to effect an orderly  exchange thereof in accordance with normal exchange
practices. If the



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consideration  to be  paid  in the  Merger  (or any  portion  thereof)  is to be
delivered  to any person  other  than the  person in whose name the  certificate
representing Shares surrendered in exchange therefor is registered,  it shall be
a condition  to such  exchange  that the  certificate  so  surrendered  shall be
properly  endorsed  or  otherwise  be in proper form for  transfer  and that the
person  requesting  such exchange  shall pay to the Paying Agent any transfer or
other taxes required by reason of the payment of such  consideration to a person
other  than the  registered  holder  of the  certificate  surrendered,  or shall
establish to the satisfaction of the Paying Agent that such tax has been paid or
is not applicable.  After the Effective Time, there shall be no further transfer
on the records of the Company or its transfer agent of certificates representing
Shares and if such certificates are presented to the Company for transfer,  they
shall be cancelled  against delivery of the Merger  Consideration as hereinabove
provided.  Until  surrendered  as  contemplated  by this Section  1.10(b),  each
certificate representing Shares (other than certificates  representing Shares to
be cancelled in  accordance  with Section  1.9(b)),  shall be deemed at any time
after  the  Effective  Time to  represent  only the right to  receive  upon such
surrender  the  Merger   Consideration,   without  any  interest   thereon,   as
contemplated by Section 1.9. No interest will be paid or will accrue on any cash
payable as Merger Consideration.

                  (c) Letter of  Transmittal.  Promptly after the Effective Time
(but in no event  more  than  five  business  days  thereafter),  the  Surviving
Corporation  shall  require the Paying  Agent to mail to each  record  holder of
certificates  that immediately  prior to the Effective Time  represented  Shares
which  have  been  converted  pursuant  to  Section  1.9,  a form of  letter  of
transmittal and  instructions  for use in  surrendering  such  certificates  and
receiving  the  consideration  to which such holder  shall be entitled  therefor
pursuant to Section 1.9.

                  (d)  Distributions  with  Respect to  Unexchanged  Shares.  No
dividends or other  distributions  with  respect to Conseco  Common Stock with a
record  date  after  the  Effective  Time  shall  be paid to the  holder  of any
certificate  that  immediately  prior to the Effective Time  represented  Shares
which have been  converted  pursuant to Section  1.9,  until the  surrender  for
exchange  of such  certificate  in  accordance  with this  Article l.  Following
surrender  for  exchange  of any such  certificate,  there  shall be paid to the
holder of such certificate, without interest, (i) at the time of such surrender,
the amount of  dividends  or other  distributions  with a record  date after the
Effective  Time  theretofore  paid with respect to the number of whole shares of
Conseco  Common  Stock  into which the Shares  represented  by such  certificate
immediately prior to the Effective Time were converted  pursuant to Section 1.9,
and (ii) at the  appropriate  payment  date,  the amount of  dividends  or other
distributions  with a record date after the  Effective  Time,  but prior to such
surrender,  and with a payment date subsequent to such  surrender,  payable with
respect to such whole shares of Conseco Common Stock.

                  (e)  No  Further  Ownership  Rights  in  Shares.   The  Merger
Consideration paid upon the surrender for exchange of certificates  representing
Shares in  accordance  with the terms of this  Article l shall be deemed to have
been issued and paid in full satisfaction of all rights pertaining to the Shares
theretofore represented by such certificates, subject, however, to the Surviving
Corporation's  obligation  (if  any) to pay any  dividends  or  make  any  other
distributions with a record date prior to the Effective Time which may have been
declared  by the  Company on such  Shares in  accordance  with the terms of this
Agreement or prior to the date of this  Agreement and which remain unpaid at the
Effective Time.




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                  (f)  No  Fractional  Shares.  (i)  No  certificates  or  scrip
representing  fractional shares of Conseco Common Stock shall be issued upon the
surrender for exchange of certificates  that immediately  prior to the Effective
Time represented  Shares which have been converted  pursuant to Section 1.9, and
such fractional share interests will not entitle the owner thereof to vote or to
any rights of a shareholder of Conseco.

                (ii)  Notwithstanding any other provisions of this  Agreement,
each  holder of Shares  who would  otherwise  have been  entitled  to  receive a
fraction of a share of Conseco  Common  Stock  (after  taking  into  account all
certificates  delivered by such holder) shall  receive,  in lieu  thereof,  cash
(without  interest)  in an amount  equal to such  fractional  part of a share of
Conseco Common Stock multiplied by the Trading Value.

                  (g)  Termination  of Payment Fund.  Any portion of the Payment
Fund which remains undistributed to the holders of the certificates representing
Shares for 180 days after the Effective Time shall be delivered to Conseco, upon
demand,  and any holders of Shares who have not  theretofore  complied with this
Article  shall  thereafter  look only to Conseco  and only as general  creditors
thereof  for  payment  of  their  claim  for any  Merger  Consideration  and any
dividends or distributions with respect to Conseco Common Stock.

                  (h) Merger Consideration for Dissenting Shares. Any portion of
the Merger  Consideration  together  with any  dividends or other  distributions
payable  pursuant to Section  1.10(d) and cash for payment in lieu of fractional
Shares  deposited with the Paying Agent to pay for  Dissenting  Shares for which
the right to  receive a payment  pursuant  to  Section  1701.85 of the Ohio Code
shall have been perfected shall be returned to the Surviving  Corporation,  upon
demand.

                  (i) No  Liability.  None  of  Conseco,  CAF  Acquisition,  the
Surviving  Corporation  or the  Paying  Agent  shall be liable to any  person in
respect of any cash, shares, dividends or distributions payable from the Payment
Fund  delivered  to a  public  official  pursuant  to any  applicable  abandoned
property,  escheat or similar law. If any certificates representing Shares shall
not have been  surrendered  prior to five  years  after the  Effective  Time (or
immediately  prior to such  earlier  date on which any Merger  Consideration  in
respect of such certificate would otherwise escheat to or become the property of
any  Governmental  Entity (as defined in Section 2.3)),  any such cash,  shares,
dividends or distributions  payable in respect of such certificate shall, to the
extent  permitted  by  applicable  law,  become the  property  of the  Surviving
Corporation,  free and clear of all claims or interest of any person  previously
entitled thereto.


                                   ARTICLE II

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

                  The Company hereby  represents and warrants to Conseco and CAF
Acquisition as follows:

                  2.1 Organization, Standing and Corporate Power.  (i) Each of
the Company and each  Subsidiary  of the Company (as  hereinafter  defined) is a
corporation duly organized, validly existing and in good standing under the laws
of the jurisdiction in which it is incorporated and has the requisite  corporate
power and authority to carry on its business as


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now being  conducted.  Each of the Company and each Subsidiary of the Company is
duly  qualified  or  licensed  to do  business  and is in good  standing in each
jurisdiction  in which the nature of its business or the ownership or leasing of
its properties makes such qualification or licensing necessary.  The Company has
delivered  to  Conseco   complete   and  correct   copies  of  its  Articles  of
Incorporation and Code of Regulations, as amended to the date of this Agreement.

                  (ii) Except as disclosed in Section  2.1(ii) of the Disclosure
Schedule (the "Disclosure  Schedule") dated the date hereof and delivered by the
Company to Conseco concurrently herewith (the  "Subsidiaries"),  the Company has
no subsidiaries and does not control, directly or indirectly, any other person.

                  2.2 Capital  Structure.  The  authorized  capital stock of the
Company consists of (i) 40,000,000 Shares and (ii) 5,000,000 shares of Preferred
Stock  without par value (the  "Preferred  Stock").  At the close of business on
August 23, 1996:  (a)  17,489,190  Shares were issued and  outstanding,  696,000
Shares were reserved for issuance pursuant to outstanding  Company Stock Options
(b) 18,000 Restricted  Shares were issued and outstanding;  and (c) no shares of
Preferred Stock were issued and  outstanding.  Except as set forth above, at the
close of business on August 23, 1996, no shares of capital stock or other equity
securities of the Company were issued, reserved for issuance or outstanding. All
outstanding shares of capital stock of the Company are, and all shares which may
be issued pursuant to the Company Stock Option Plan, or any outstanding  Company
Stock Options will be, when issued, duly authorized,  validly issued, fully paid
and nonassessable and not subject to preemptive  rights.  Except as set forth in
Section 2.2 of the Disclosure  Schedule,  no bonds,  debentures,  notes or other
indebtedness of the Company or any Subsidiary of the Company having the right to
vote (or convertible into, or exchangeable  for,  securities having the right to
vote) on any matters on which the  shareholders of the Company or any Subsidiary
of the Company  may vote are issued or  outstanding.  Except for the  Restricted
Shares and as  disclosed  in Section  2.2 of the  Disclosure  Schedule,  all the
outstanding  shares of capital stock of each Subsidiary of the Company have been
validly  issued  and are  fully  paid  and  nonassessable  and are  owned by the
Company, by one or more subsidiaries of the Company or by the Company and one or
more such subsidiaries,  free and clear of all pledges,  claims, liens, charges,
encumbrances   and  security   interests  of  any  kind  or  nature   whatsoever
(collectively,  "Liens")  except  as may be  provided  by  law.  Except  for the
Restricted  Shares and as set forth  above or in Section  2.2 of the  Disclosure
Schedule,  neither  the  Company  nor  any  Subsidiary  of the  Company  has any
outstanding  option,   warrant,   subscription  or  other  right,  agreement  or
commitment  which  either (i)  obligates  the Company or any  Subsidiary  of the
Company to issue, sell or transfer,  repurchase,  redeem or otherwise acquire or
vote any shares of the  capital  stock of the Company or any  Subsidiary  of the
Company or (ii) restricts the transfer of Shares.

                  2.3 Authority; Noncontravention. The Company has the requisite
corporate  power and authority to enter into this Agreement and,  subject to the
approval of its  shareholders as set forth in Section 6.1(a) with respect to the
consummation of the Merger, to consummate the transactions  contemplated by this
Agreement.  The execution and delivery of this  Agreement by the Company and the
consummation by the Company of the  transactions  contemplated  hereby have been
duly  authorized by all necessary  corporate  action on the part of the Company,
subject,  in the case of the Merger,  to the approval of its shareholders as set
forth in Section 6.1(a).  This Agreement has been duly executed and delivered by
the Company and, assuming this Agreement constitutes the valid and binding



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agreement  of  Conseco  and CAF  Acquisition,  constitutes  a valid and  binding
obligation of the Company,  enforceable  against the Company in accordance  with
its terms except that the enforcement  thereof may be limited by (a) bankruptcy,
insolvency,  reorganization,  moratorium  or similar  laws now or  hereafter  in
effect  relating to creditor's  rights  generally and (b) general  principles of
equity  (regardless of whether  enforceability  is considered in a proceeding at
law or in  equity).  Except  as  disclosed  in  Section  2.3  of the  Disclosure
Schedule,  the  execution  and  delivery  of  this  Agreement  do  not,  and the
consummation of the  transactions  contemplated by this Agreement and compliance
with the provisions  hereof will not, (i) conflict with any of the provisions of
the Articles of  Incorporation  or the Code of Regulations of the Company or the
comparable  documents  of any  Subsidiary  of the  Company,  (ii) subject to the
governmental  filings and other matters  referred to in the following  sentence,
conflict with, result in a breach of or default (with or without notice or lapse
of time, or both) under, or give rise to a right of termination, cancellation or
acceleration  of any obligation or loss of a material  benefit under, or require
the consent of any person  under,  any  indenture  or other  agreement,  permit,
concession, franchise, license or similar instrument or undertaking to which the
Company or any of its  subsidiaries is a party or by which the Company or any of
its  subsidiaries or any of their assets is bound or affected,  or (iii) subject
to the  governmental  filings and other  matters  referred  to in the  following
sentence,  contravene  any law, rule or regulation of any state or of the United
States or any  political  subdivision  thereof or therein,  or any order,  writ,
judgment,  injunction,  decree,  determination or award currently in effect.  No
consent,  approval or authorization of, or declaration or filing with, or notice
to, any governmental  agency or regulatory  authority (a "Governmental  Entity")
which has not been  received  or made,  is  required  by or with  respect to the
Company or any of its subsidiaries in connection with the execution and delivery
of this  Agreement  by the  Company or the  consummation  by the  Company of the
transactions  contemplated  hereby,  except  for (i)  the  filing  of  premerger
notification and report forms under the Hart-Scott-Rodino Antitrust Improvements
Act of 1976,  as amended  (the "HSR Act") with  respect to the Merger,  (ii) the
filings  and/or notices  required under the insurance laws of the  jurisdictions
set forth in Section 2.3 of the Disclosure  Schedule,  (iii) the filing with the
SEC of (x) a proxy statement relating to the adoption by the shareholders of the
Company of this Agreement (such proxy statement, as amended or supplemented from
time to time, the "Proxy Statement"),  and (y) such reports under the Securities
Exchange Act of 1934,  as amended (the  "Exchange  Act"),  as may be required in
connection  with  this  Agreement  and  the  transactions  contemplated  by this
Agreement,  (iv) the filing of the certificate of merger with the Ohio Secretary
of State and appropriate documents with the relevant authorities of other states
in which the  Company is  qualified  to do  business,  (v) such other  consents,
approvals, authorizations, filings or notices as are set forth in Section 2.3 of
the   Disclosure   Schedule  and  (vi)  any   applicable   filings  under  state
anti-takeover laws.

                  2.4 SEC  Documents.  (i) The  Company  has filed all  required
reports,  schedules,  forms,  statements and other  documents with the SEC since
January 1, 1994 (such reports,  schedules, forms, statements and other documents
are hereinafter referred to as the "SEC Documents"); (ii) as of their respective
dates, the SEC Documents complied with the requirements of the Securities Act of
1933, as amended (the  "Securities  Act"),  or the Exchange Act, as the case may
be, and the rules and regulations of the SEC promulgated  thereunder  applicable
to such SEC Documents,  and none of the SEC Documents as of such dates contained
any  untrue  statement  of a material  fact or omitted to state a material  fact
required  to be stated  therein  or  necessary  in order to make the  statements
therein,  in  light  of the  circumstances  under  which  they  were  made,  not
misleading;  and (iii) the  consolidated  financial  statements  of the  Company
included in the SEC  Documents  comply as to form in all material  respects with
applicable accounting requirements and the published rules and



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regulations  of the SEC with respect  thereto,  have been prepared in accordance
with generally  accepted  accounting  principles  applied on a consistent  basis
during the periods involved (except as may be indicated in the notes thereto or,
in the case of unaudited  statements,  as permitted by Rule 10-01 of  Regulation
S-X) and fairly present,  in all material respects,  the consolidated  financial
position  of the  Company  and its  consolidated  subsidiaries  as of the  dates
thereof and the consolidated  results of their operations and cash flows for the
periods then ended (subject, in the case of unaudited quarterly  statements,  to
normal year-end audit adjustments).

                  2.5 Absence of Certain Changes or Events.  Except as disclosed
in the SEC  Documents  filed and  publicly  available  prior to the date of this
Agreement  (the  "Filed  SEC  Documents")  or in Section  2.5 of the  Disclosure
Schedule,  since  the  date of the  most  recent  audited  financial  statements
included  in the Filed SEC  Documents,  the Company  and its  subsidiaries  have
conducted their business only in the ordinary course, and there has not been (i)
any change which would have a material adverse effect on the business, financial
condition or results of operations of the Company and its subsidiaries  taken as
a whole, (ii) any declaration, setting aside or payment of any dividend or other
distribution  (whether in cash,  stock or  property)  with respect to any of the
Company's outstanding capital stock (other than regular quarterly cash dividends
of $0.10 per Share,  in  accordance  with usual record and payment  dates and in
accordance  with the  Company's  present  dividend  policy),  (iii)  any  split,
combination or  reclassification  of any of its outstanding capital stock or any
issuance or the authorization of any issuance of any other securities in respect
of, in lieu of or in substitution  for shares of its outstanding  capital stock,
(iv) (x) any granting by the Company or any of its subsidiaries to any executive
officer  or other  employee  of the  Company or any of its  subsidiaries  of any
increase in compensation,  except in the ordinary course of business  consistent
with prior practice or as was required under employment  agreements in effect as
of the date of the most  recent  audited  financial  statements  included in the
Filed SEC Documents,  (y) any granting by the Company or any of its subsidiaries
to any such executive  officer or other employee of any increase in severance or
termination pay, except in the ordinary course of business consistent with prior
practice or as was  required  under any  employment,  severance  or  termination
agreements  in  effect  as of the  date of the  most  recent  audited  financial
statements  included in the Filed SEC  Documents or (z) any entry by the Company
or any  of its  subsidiaries  into  any  employment,  severance  or  termination
agreement with any such executive officer or other employee or (v) any change in
accounting  methods,  principles  or  practices  by  the  Company  or any of its
subsidiaries  materially affecting its assets,  liabilities or business,  except
insofar as may have been required by a change in generally  accepted  accounting
principles.

                  2.6 Absence of Changes in Benefit  Plans.  Except as disclosed
in the Filed SEC Documents or in Section 2.6 of the Disclosure  Schedule,  since
the date of the most recent audited financial  statements  included in the Filed
SEC  Documents,  there has not been any  adoption or  amendment  in any material
respect by the Company or any of its  subsidiaries of any collective  bargaining
agreement or any Benefit Plan (as defined in Section  2.7).  Except as disclosed
in the Filed SEC Documents or in Section 2.6 of the Disclosure  Schedule,  there
exist no  employment,  consulting,  severance,  termination  or  indemnification
agreements,  arrangements  or  understandings  between the Company or any of its
subsidiaries  and any  current or former  employee,  officer or  director of the
Company or any of its subsidiaries.

                  2.7  Benefit Plans.  (i)  Each "employee pension benefit plan"
(as defined in Section 3(2) of the Employee  Retirement  Income  Security Act of
1974, as amended ("ERISA"))


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(hereinafter a "Pension Plan"),  "employee  welfare benefit plan" (as defined in
Section  3(1) of ERISA)  (hereinafter  a "Welfare  Plan"),  and each other plan,
arrangement  or  policy  (written  or oral)  relating  to stock  options,  stock
purchases,  compensation,  deferred compensation,  severance, fringe benefits or
other employee benefits,  in each case maintained or contributed to, or required
to be maintained or contributed to, by the Company and its  subsidiaries for the
benefit of any  present or former  officers,  employees,  agents,  directors  or
independent  contractors  of the  Company  or any of its  subsidiaries  (all the
foregoing  being  herein  called  "Benefit  Plans")  has  been  administered  in
accordance with its terms.  The Company,  its  subsidiaries  and all the Benefit
Plans are in compliance in all material respects with the applicable  provisions
of ERISA, the Internal Revenue Code of 1986, as amended (the "Code"),  all other
applicable laws and all applicable collective bargaining agreements.

                           (ii)     None of the Company or any other person or
entity  that  together  with the Company is treated as a single  employer  under
Section  414(b),  (c),  (m) or (o) of the  Code  (each  a  "Commonly  Controlled
Entity") (a) has incurred any liability to a Pension Plan covered by Title IV of
ERISA  (other  than for  contributions  not yet due) or to the  Pension  Benefit
Guaranty  Corporation (other than for the payment of premiums not yet due) which
liability has not been fully paid as of the date hereof.

                           (iii)    No Commonly Controlled Entity is required to
contribute  to any  "multiemployer  plan" (as defined in Section  4001(a)(3)  of
ERISA) or has withdrawn from any  multiemployer  plan where such  withdrawal has
resulted or would result in any  "withdrawal  liability"  (within the meaning of
Section 4201 of ERISA) that has not been fully paid.

                  2.8  Taxes.  Except as disclosed in Section 2.8 of the 
Disclosure Schedule,
  
                  (i) Each of the Company and its subsidiaries has filed all tax
         returns  and  reports  required  to be  filed  by it  or  requests  for
         extensions  to file such  returns or reports  have been  timely  filed,
         granted and have not expired,  except to the extent that such  failures
         to  file  or  to  have   extensions   granted  that  remain  in  effect
         individually  and in the  aggregate  would not have a material  adverse
         effect on the business, financial condition or results of operations of
         the  Company  and its  subsidiaries  taken as a whole.  All tax returns
         filed by the  Company and each of its  subsidiaries  are  complete  and
         accurate  except to the extent  that such  failure to be  complete  and
         accurate  would not have a  material  adverse  effect on the  business,
         financial  condition  or results of  operations  of the Company and its
         subsidiaries taken as a whole. The Company and each of its subsidiaries
         has paid (or the  Company  has paid on the  subsidiaries'  behalf)  all
         taxes  shown  as due on such  returns,  and the most  recent  financial
         statements  contained  in the Filed SEC  Documents  reflect an adequate
         reserve for all taxes payable by the Company and its  subsidiaries  for
         all taxable  periods and portions  thereof  accrued through the date of
         such financial statements.

                  (ii)  No  deficiencies  for  any  taxes  have  been  proposed,
         asserted  or assessed  against  the Company or any of its  subsidiaries
         that are not  adequately  reserved for,  except for  deficiencies  that
         individually  or in the  aggregate  would not have a  material  adverse
         effect on the business, financial condition or results of operations of
         the Company and its subsidiaries  taken as a whole,  and, except as set
         forth on  Section  2.8 of the  Disclosure  Schedule,  no  requests  for
         waivers of the time to assess  any such taxes have been  granted or are
         pending.  The Federal income tax returns of the Company and each of its
         subsidiaries consolidated in such returns have been examined



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         by and settled with the United States Internal Revenue Service,  or the
         statute of  limitations  on  assessment  or  collection  of any Federal
         income  taxes  due  from the  Company  or any of its  subsidiaries  has
         expired,  through such taxable years as are set forth in Section 2.8 of
         the Disclosure Schedule.

                  (iii) As used in this  Agreement,  "taxes"  shall  include all
         Federal,  state, local and foreign income,  property,  premium,  sales,
         excise,  employment,  payroll,  withholding and other taxes, tariffs or
         governmental  charges  of  any  nature  whatsoever  and  any  interest,
         penalties and additions to taxes relating thereto.

                  2.9 No Excess Parachute Payments;  Section 162(m) of the Code.
(i) Except as disclosed in Section 2.9 of the  Disclosure  Schedule,  any amount
that could be received  (whether in cash or property or the vesting of property)
as a result of any of the  transactions  contemplated  by this  Agreement by any
employee,  officer or director of the Company or any of its  affiliates who is a
"disqualified  individual"  (as  such  term  is  defined  in  proposed  Treasury
Regulation  Section  1.280G-1)  under any  employment,  severance or termination
agreement,  other  compensation  arrangement or Benefit Plan currently in effect
would not be  characterized  as an "excess  parachute  payment" (as such term is
defined in Section 280G(b)(1) of the Code).

                           (ii)     Except as disclosed in Section 2.9 of the 
Disclosure Schedule, the disallowance of a deduction under Section 162(m) of the
Code for employee  remuneration  will not apply to any amount paid or payable by
the Company or any  subsidiary of the Company under any contract,  Benefit Plan,
program, arrangement or understanding currently in effect.

                  2.10 Voting  Requirements.  The affirmative vote of a majority
of the votes cast by the holders of the Shares  entitled to vote  thereon at the
Shareholders  Meeting with respect to the approval of this Agreement is the only
vote of the  holders  of any  class or  series of the  Company's  capital  stock
necessary to approve this Agreement and the  transactions  contemplated  by this
Agreement  under the Articles of  Incorporation,  the Code of Regulations or the
Ohio Code.

                  2.11 Compliance with Applicable  Laws. (i) Each of the Company
and its  subsidiaries  has in effect  all  Federal,  state,  local  and  foreign
governmental  approvals,  authorizations,   certificates,  filings,  franchises,
licenses, notices, permits and rights ("Permits") necessary for it to own, lease
or  operate  its  properties  and  assets  and to carry on its  business  as now
conducted,  and there has occurred no default  under any such Permit.  Except as
disclosed  in the Filed SEC  Documents  and except  with  respect to the matters
covered by Section 2.11(iii), the Company and its subsidiaries are in compliance
in all material respects with all applicable statutes, laws, ordinances,  rules,
orders and regulations of any  Governmental  Entity.  Except as disclosed in the
Filed SEC Documents and except for routine  examinations  by state  Governmental
Entities   charged  with   supervision   of  insurance   companies   ("Insurance
Regulators")  and  except  with  respect  to  the  matters  covered  by  Section
2.11(iii), as of the date of this Agreement, to the knowledge of the Company, no
investigation by any  Governmental  Entity with respect to the Company or any of
its subsidiaries is pending or threatened.

                           (ii)     The Annual Statements (including without 
limitation  the Annual  Statements of any separate  accounts) for the year ended
December  31,  1995,  together  with all exhibits  and  schedules  thereto,  and
financial statements relating thereto, and any actuarial


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opinion,  affirmation or certification  filed in connection  therewith,  and the
Quarterly  Statements for the periods ended after January 1, 1996, together with
all exhibits and  schedules  thereto,  with  respect to each  subsidiary  of the
Company that is a regulated insurance company (an "Insurance Company"),  in each
case as filed with the applicable  Insurance  Regulator of its  jurisdiction  of
domicile,  were  prepared in  conformity  with  statutory  accounting  practices
prescribed  or permitted  by such  Insurance  Regulator  applied on a consistent
basis ("SAP"),  present fairly, in all material respects, to the extent required
by and in  conformity  with  SAP,  the  statutory  financial  condition  of such
Insurance  Company at their  respective  dates and the  results  of  operations,
changes in capital and surplus and cash flow of such Insurance  Company for each
of the periods then ended, and were correct in all material  respects when filed
and there were no material  omissions  therefrom when filed.  No deficiencies or
violations  material to the  financial  condition or operations of any Insurance
Company have been asserted in writing by any Insurance  Regulator which have not
been cured or otherwise resolved to the satisfaction of such Insurance Regulator
and which have not been  disclosed  in  writing to Conseco  prior to the date of
this Agreement.

                           (iii)    Except as set forth in Section 2.11(iii) of 
the  Disclosure  Schedule,  (a) the Company and its  subsidiaries  (exclusive of
their  agents)  and,  to the  knowledge  of  the  Company  (without  independent
inquiry),  their  agents  have  marketed,  sold and issued  Company  products in
compliance,  in all material  respects,  with all  statutes,  laws,  ordinances,
rules,  orders and  regulations  of any  Governmental  Entity  applicable to the
business  of the  Company  and  its  subsidiaries  ("Laws")  in  the  respective
jurisdictions in which such products have been sold, except where the failure to
do so, individually or in the aggregate,  has not had or would not reasonably be
expected to have, a material adverse effect on the business, financial condition
or results of operations of the Company and its subsidiaries,  taken as a whole,
(b) there are (x) to the knowledge of the Company,  no claims  asserted,  (y) no
actions,  suits,  investigations  or proceedings by or before any court or other
Governmental  Entity or (z) no  investigations  by or on  behalf of the  Company
(other than routine  investigations  in  connection  with the  Company's  hiring
practices)  ((x),  (y) and (z)  being  collectively  referred  to as  "Actions")
pending or, to the  knowledge of the Company,  threatened,  against or involving
the  Company,  any of its  subsidiaries  or,  to the  knowledge  of the  Company
(without independent  inquiry),  any of its agents that include allegations that
the Company,  any of its  subsidiaries or any of its agents were in violation of
or failed to comply with such Laws,  and, to the  knowledge of the  Company,  no
facts  exist  which  would  reasonably  be  expected  to result in the filing or
commencement  of  any  such  Action,  which  Actions,  individually  or  in  the
aggregate, would reasonably be expected to have a material adverse effect on the
business,  financial  condition or results of  operations of the Company and its
subsidiaries,  taken as a whole, and (c) the Company and its subsidiaries are in
compliance,  in all material respects,  with and have performed, in all material
respects,  all  obligations  required to be  performed by each of them under any
cease-and-desist  or other  order  issued by any  Insurance  Regulator  or other
Governmental  Entity  to the  Company  or any of its  subsidiaries  or under any
written agreement, consent agreement,  memorandum of understanding or commitment
letter or similar  undertaking  entered into between any Insurance  Regulator or
other   Governmental   Entity  and  the  Company  or  any  of  its  subsidiaries
("Regulatory  Agreement"),  which Regulatory  Agreement remains in effect on the
date  hereof,  except  where  the  failure  to do  so,  individually  or in  the
aggregate,  has not had or would not  reasonably be expected to have, a material
adverse effect on the business,  financial condition or results of operations of
the Company and its subsidiaries,  taken as a whole.  Each Regulatory  Agreement
issued or  entered  into  after  December  31,  1992 is  identified  in  Section
2.11(iii) of the Disclosure Schedule.



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                  2.12  State  Takeover  Laws.  The  Board of  Directors  of the
Company has approved the transactions  contemplated by this Agreement and by the
Shareholders  Agreement (as defined  below) such that the  provisions of Section
1701.83 of the Ohio Code and the  provisions  of  Chapter  1704 of the Ohio Code
will not apply to this  Agreement  or the  Shareholders  Agreement or any of the
transactions contemplated hereby or thereby.

                  2.13  Opinion of Financial  Advisor.  The Company has received
the opinion of  Donaldson,  Lufkin & Jenrette  Securities  Corporation  ("DLJ"),
dated the date hereof, to the effect that, as of such date, the consideration to
be received in the Merger by the Company's shareholders is fair from a financial
point of view to the Company's shareholders.

                  2.14  Brokers.  Except with respect to DLJ,  all  negotiations
relative to this Agreement and the  transactions  contemplated  hereby have been
carried out by the Company  directly with Conseco,  without the  intervention of
any person on behalf of the  Company in such manner as to give rise to any valid
claim by any  person  against  Conseco,  the  Company  or any  subsidiary  for a
finder's fee, brokerage commission, or similar payment. The Company has provided
Conseco with a true and complete copy of the  agreement  between the Company and
DLJ, and the Company has no other agreements or understandings (written or oral)
with respect to such services.


                                   ARTICLE III

          REPRESENTATIONS AND WARRANTIES OF CONSECO AND CAF ACQUISITION

                  Conseco and CAF  Acquisition  hereby  represent and warrant to
the Company as follows:

                  3.1  Organization,  Standing  and  Corporate  Power.  Each  of
Conseco  and CAF  Acquisition  and each  Significant  Subsidiary  of Conseco (as
hereinafter  defined) is a corporation  duly organized,  validly existing and in
good standing under the laws of the jurisdiction in which it is incorporated and
has the requisite  corporate power and authority to carry on its business as now
being  conducted.  Each of  Conseco  and CAF  Acquisition  and each  Significant
Subsidiary  of Conseco is duly  qualified  or licensed to do business  and is in
good  standing in each  jurisdiction  in which the nature of its business or the
ownership or leasing of its  properties  makes such  qualification  or licensing
necessary.  Conseco has delivered to the Company  complete and correct copies of
its  Articles  of  Incorporation  and  Bylaws,  as  amended  to the date of this
Agreement. For purposes of this Agreement, a "Significant Subsidiary" of Conseco
means any subsidiary of Conseco that would  constitute a Significant  Subsidiary
within the meaning of Rule 1-02 of Regulation S-X of the SEC.

                  3.2 Conseco Capital Structure. The authorized capital stock of
Conseco  consists of  500,000,000  shares of Conseco Common Stock and 20,000,000
shares of preferred stock, without par value. At the close of business on August
23, 1996, (i) 58,416,433  shares of Conseco  Common Stock,  5,264,767  shares of
$3.25 Series D Cumulative  Convertible  Preferred Stock of Conseco (the "Conseco
Series  D  Preferred  Stock")  and  4,369,700  shares  of  Preferred  Redeemable
Increased  Dividend  Equity  Securities of Conseco (the  "Conseco  PRIDES") were
issued and outstanding (net of treasury shares or shares held by  subsidiaries),
(ii)  13,721,689  shares of Conseco  Common  Stock were  reserved  for  issuance
pursuant to outstanding options to purchase shares of Conseco Common Stock



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and other  benefits  granted under  Conseco's  benefit plans (the "Conseco Stock
Plans"),  (iii)  8,258,314  shares of Conseco  Common  Stock were  reserved  for
issuance  upon  conversion  of the  Conseco  Series D  Preferred  Stock and (iv)
8,739,400  shares of  Conseco  Common  Stock were  reserved  for  issuance  upon
conversion  of the  Conseco  PRIDES.  Except  (x) as set  forth  above,  (y) for
outstanding options to purchase an aggregate of 1,105,550 shares of Bankers Life
Holding  Corporation  under its Stock  Option Plan and (z) with respect to stock
units awarded under the Conseco Stock Plans,  at the close of business on August
23, 1996, no shares of capital stock or other voting  securities of Conseco were
issued, reserved for issuance or outstanding.  All outstanding shares of capital
stock of  Conseco  are,  and all  shares  which may be issued  pursuant  to this
Agreement will be, when issued, duly authorized,  validly issued, fully paid and
nonassessable and not subject to preemptive rights. The authorized capital stock
of CAF Acquisition  consists of 750 shares of common stock, no par value, 100 of
which have been validly issued,  are fully paid and  nonassessable and are owned
by  Conseco  free and clear of any Lien.  No bonds,  debentures,  notes or other
indebtedness  of Conseco or any  Significant  Subsidiary  of Conseco  having the
right to vote (or convertible into, or exchangeable  for,  securities having the
right to vote) on any  matters  on which  the  shareholders  of  Conseco  or any
Significant  Subsidiary of Conseco may vote are issued or  outstanding.  All the
outstanding  shares of capital stock of each  Significant  Subsidiary of Conseco
have been validly  issued and are fully paid and  nonassessable  and (other than
Bankers Life Holding  Corporation)  are owned by Conseco,  free and clear of all
Liens except as disclosed in the Filed Conseco SEC Documents (as defined below).
Except as set forth above or as  disclosed in the Filed  Conseco SEC  Documents,
neither  Conseco nor any  Significant  Subsidiary of Conseco has any outstanding
option,  warrant,  subscription  or other right,  agreement or commitment  which
either (i) obligates Conseco or any Significant  Subsidiary of Conseco to issue,
sell or transfer,  repurchase, redeem or otherwise acquire or vote any shares of
the capital  stock of Conseco or any  Significant  Subsidiary of Conseco or (ii)
restricts the transfer of Conseco Common Stock.

                  3.3 Authority;  Noncontravention.  Conseco and CAF Acquisition
have all requisite  corporate  power and authority to enter into this  Agreement
and to consummate the transactions contemplated by this Agreement. The execution
and  delivery  of  this  Agreement  by  Conseco  and  CAF  Acquisition  and  the
consummation by Conseco and CAF Acquisition of the transactions  contemplated by
this Agreement have been duly  authorized by all necessary  corporate  action on
the part of Conseco and CAF  Acquisition.  This Agreement has been duly executed
and delivered by and, assuming this Agreement  constitutes the valid and binding
agreement of the Company,  constitutes a valid and binding obligation of each of
Conseco and CAF Acquisition,  enforceable  against such party in accordance with
its terms except that the enforcement  thereof may be limited by (a) bankruptcy,
insolvency,  reorganization,  moratorium  or similar  laws now or  hereafter  in
effect  relating to creditor's  rights  generally and (b) general  principles of
equity  (regardless of whether  enforceability  is considered in a proceeding at
law or in equity).  The execution and delivery of this Agreement do not, and the
consummation of the  transactions  contemplated by this Agreement and compliance
with the  provisions  of this  Agreement  will not (i) conflict  with any of the
provisions of the Articles of Incorporation  or Bylaws of Conseco,  the Articles
of Incorporation or the Code of Regulations of CAF Acquisition or the comparable
documents  of  any  Significant  Subsidiary  of  Conseco,  (ii)  subject  to the
governmental  filings,  other matters referred to in the following  sentence and
Section 3.3 of the  Conseco  Disclosure  Schedule,  conflict  with,  result in a
breach of or default  (with or without  notice or lapse of time, or both) under,
or give rise to a right of  termination,  cancellation  or  acceleration  of any
obligation or loss of a material  benefit  under,  or require the consent of any
person under, any indenture, or other agreement, permit, concession,



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franchise,  license or similar instrument or undertaking to which Conseco or any
of its subsidiaries is a party or by which Conseco or any of its subsidiaries or
any of their assets is bound or affected,  or (iii) subject to the  governmental
filings and other matters referred to in the following sentence,  contravene any
law,  rule or  regulation  of any state or of the United States or any political
subdivision  thereof or  therein,  or any  order,  writ,  judgment,  injunction,
decree,  determination  or award  currently in effect.  No consent,  approval or
authorization  of, or declaration or filing with, or notice to, any Governmental
Entity  which has not been  received or made is  required by or with  respect to
Conseco or CAF Acquisition in connection with the execution and delivery of this
Agreement by Conseco or CAF  Acquisition or the  consummation  by Conseco or CAF
Acquisition, as the case may be, of any of the transactions contemplated by this
Agreement,  except for (i) the filing of premerger notification and report forms
under the HSR Act with respect to the Merger,  (ii) the filings  and/or  notices
required under the insurance laws of the  jurisdictions set forth in Section 2.3
of the Disclosure  Schedule,  (iii) the filing with the SEC of the  registration
statement on Form S-4 to be filed with the SEC by Conseco in connection with the
issuance  of Conseco  Common  Stock in the Merger  (the  "Form  S-4"),  and such
reports  under the  Exchange  Act as may be  required  in  connection  with this
Agreement  and the  transactions  contemplated  hereby,  (iv) the  filing of the
certificate  of  merger  with the  Ohio  Secretary  of  State,  and  appropriate
documents with the relevant authorities of the other states in which the Company
is qualified to do business, (v) such other consents, approvals, authorizations,
filings or notices as are set forth in Section  2.3 of the  Disclosure  Schedule
and (vi) any applicable filings under state anti-takeover laws.

                  3.4 SEC Documents. Conseco and its subsidiaries have filed all
required reports,  schedules, forms, statements and other documents with the SEC
since  January 1, 1994 (the  "Conseco SEC  Documents").  As of their  respective
dates,  the  Conseco  SEC  Documents  complied  with  the  requirements  of  the
Securities  Act or the  Exchange  Act,  as the case may be,  and the  rules  and
regulations  of the SEC  promulgated  thereunder  applicable to such Conseco SEC
Documents,  and none of the Conseco SEC Documents as of such dates contained any
untrue statement of a material fact or omitted to state a material fact required
to be stated  therein or necessary in order to make the statements  therein,  in
light of the  circumstances  under  which they were made,  not  misleading.  The
financial  statements of Conseco included in the Conseco SEC Documents comply as
to form in all material respects with applicable accounting requirements and the
published  rules and  regulations  of the SEC with  respect  thereto,  have been
prepared in accordance with generally accepted accounting  principles applied on
a consistent  basis during the periods  involved  (except as may be indicated in
the notes thereto or, in the case of unaudited statements,  as permitted by Rule
10-01 of  Regulation  S-X) and fairly  present,  in all material  respects,  the
consolidated  subsidiaries as of the dates thereof and the consolidated  results
of their  operations and cash flows for the periods then ended (subject,  in the
case of unaudited statements, to normal year-end audit adjustments).

                  3.5 Absence of Certain Changes or Events.  Except as disclosed
in the Conseco SEC Documents  filed and publicly  available prior to the date of
this  Agreement  (the  "Filed  Conseco  SEC  Documents")  or in Section 3.5 of a
Disclosure Schedule dated the date hereof and delivered concurrently herewith by
Conseco to the Company (the "Conseco  Disclosure  Schedule"),  since the date of
the most recent audited financial  statements  included in the Filed Conseco SEC
Documents,  Conseco has conducted its business only in the ordinary course,  and
there has not been (i) any change which would have a material  adverse effect on
the  business,  financial  condition or results of operations of Conseco and its
subsidiaries,  taken as a whole, (ii) any declaration,  setting aside or payment
of any dividend or distribution



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(whether  in  cash,  stock  or  property)  with  respect  to  any  of  Conseco's
outstanding capital stock (other than regular quarterly cash dividends of $.0625
per share,  on Conseco  Common Stock and regular  cash  dividends on the Conseco
Series D Preferred Stock and the Conseco PRIDES, in each case in accordance with
usual record and payment dates and in accordance with Conseco's  dividend policy
and Articles of  Incorporation  at the date of such  payment),  (iii) any split,
combination or  reclassification  of any of its outstanding capital stock or any
issuance or the authorization of any issuance of any other securities in respect
of, in lieu of or in  substitution  for shares of its capital stock, or (iv) any
change in  accounting  methods,  principles  or practices by Conseco  materially
affecting its assets,  liabilities or business, except as may have been required
by a change in generally accepted accounting principles.

                  3.6 Compliance with  Applicable  Laws. (i) Each of Conseco and
its  subsidiaries  has in effect all Permits  necessary for it to own,  lease or
operate its properties and assets and to carry on its business as now conducted,
and there has occurred no default under any such Permit.  Except as disclosed in
the Filed Conseco SEC Documents,  Conseco and its subsidiaries are in compliance
in all material respects with all applicable statutes, laws, ordinances,  rules,
orders and regulations of any  Governmental  Entity.  Except as disclosed in the
Filed  Conseco  SEC  Documents  and except  for  routine  examinations  by state
Governmental   Entities   charged  with   supervision  of  insurance   companies
("Insurance Regulators"),  as of the date of this Agreement, to the knowledge of
Conseco,  no investigation by any Governmental Entity with respect to Conseco or
any of its subsidiaries is pending or threatened.

                           (ii)     The Annual Statements (including without
limitation  the Annual  Statements of any separate  accounts) for the year ended
December 31, 1995,  together  with all exhibits and schedules  thereto,  and any
actuarial opinion,  affirmation or certification filed in connection  therewith,
and the  Quarterly  Statements  for the  periods  ended  after  January 1, 1996,
together  with  all  exhibits  and  schedules  thereto,  with  respect  to  each
subsidiary of Conseco that is an Insurance  Company,  in each case as filed with
the  applicable  Insurance  Regulator  of its  jurisdiction  of  domicile,  were
prepared in conformity with,  present fairly, in all material  respects,  to the
extent required by and in conformity with SAP, the statutory financial condition
of  such  Insurance  Company  at  their  respective  dates  and the  results  of
operations,  changes  in capital  and  surplus  and cash flow of such  Insurance
Company for each of the periods  then ended,  and were  correct in all  material
respects when filed and there were no material  omissions  therefrom when filed.
No deficiencies or violations  material to the financial condition or operations
of any  Insurance  Company  have  been  asserted  in  writing  by any  Insurance
Regulator which have not been cured or otherwise resolved to the satisfaction of
such Insurance Regulator and which have not been disclosed in writing to Conseco
prior to the date of this Agreement.

                  3.7 No Prior Activities. CAF Acquisition has not incurred, and
will  not  incur,  directly  or  through  any  subsidiary,  any  liabilities  or
obligations for borrowed money or otherwise,  except  incidental  liabilities or
obligations not for borrowed money incurred in connection with its  organization
and except in connection with obtaining financing in connection with the Merger.
Except as contemplated  by this Agreement,  CAF Acquisition (i) has not engaged,
directly or through any  subsidiary,  in any business  activities of any type or
kind whatsoever,  (ii) has not entered into any agreements or arrangements  with
any person or entity,  and (iii) is not subject to or bound by any obligation or
undertaking.

                  3.8      Brokers.  All negotiations relative to this Agreement
and the  transactions  contemplated  hereby  have been  carried  out by  Conseco
directly with the Company, without



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the  intervention  of any person on behalf of Conseco in such  manner as to give
rise  to any  valid  claim  by any  person  against  the  Company  or any of the
Subsidiaries for a finder's fee, brokerage commission, or similar payment.

                  3.9  Financing.  At the  Effective  Time,  Conseco  will  have
sufficient  funds to pay the  aggregate  Cash  Consideration  and any other cash
payable in respect of Shares  pursuant to Section  1.9, on the terms and subject
to the conditions contemplated by this Agreement.


                                   ARTICLE IV

                              ADDITIONAL AGREEMENTS

                  4.1    Preparation    of    Form    S-4    and    the    Proxy
Statement/Prospectus; Information Supplied. (a) As soon as practicable following
the date of this Agreement,  the Company and Conseco shall prepare and file with
the SEC the Proxy  Statement and Conseco shall prepare and file with the SEC the
Form S-4 and the Proxy Statement and Prospectus  required  pursuant to such Form
shall be included  (the "Proxy  Statement/Prospectus").  Each of the Company and
Conseco shall use its best efforts to have the Form S-4 declared effective under
the  Securities Act as promptly as  practicable  after such filing.  The Company
shall use its best efforts to cause the Proxy  Statement/Prospectus to be mailed
to the Company's  shareholders as promptly as practicable  after the Form S-4 is
declared  effective under the Securities Act. Conseco shall also take any action
(other than qualifying to do business in any jurisdiction in which it is not now
so qualified) required to be taken under any applicable state securities laws in
connection  with the  issuance  of  Conseco  Common  Stock in the Merger and the
Company shall furnish all information  concerning the Company and the holders of
the Common  Stock as may be  reasonably  requested in  connection  with any such
action.

                  (b) The Company agrees that none of the  information  supplied
or to be supplied by the Company  specifically for inclusion or incorporation by
reference  in (i) the Form S-4 will,  at the time the Form S-4 is filed with the
SEC,  at any  time it is  amended  or  supplemented  or at the  time it  becomes
effective under the Securities Act,  contain any untrue  statement of a material
fact or omit to state  any  material  fact  required  to be  stated  therein  or
necessary  to make the  statements  therein  not  misleading  or (ii) the  Proxy
Statement will, at the date it is first mailed to the Company's  shareholders or
at the time of the Shareholders Meeting (as defined in Section 4.2), contain any
untrue  statement of a material fact or omit to state any material fact required
to be stated  therein or necessary in order to make the statements  therein,  in
light of the circumstances under which they are made, not misleading.  The Proxy
Statement will comply as to form in all material  respects with the requirements
of the  Exchange  Act and the  rules and  regulations  thereunder,  except  with
respect  to  statements  made or  incorporated  by  reference  therein  based on
information supplied by Conseco or CAF Acquisition specifically for inclusion or
incorporated by reference in the Proxy Statement.

                  (c) Conseco agrees that none of the information supplied or to
be  supplied  by  Conseco  or CAF  Acquisition  specifically  for  inclusion  or
incorporation by reference in (i) the Form S-4 will, at the time the Form S-4 is
filed with the SEC, at any time it is amended or  supplemented or at the time it
becomes  effective under the Securities Act,  contain any untrue  statement of a
material fact or omit to state any material  fact required to be stated  therein
or necessary to make the statements therein not misleading. The Form S-4 and the
Prospectus



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contained  therein  will  comply as to form in all  material  respects  with the
requirements  of the  Securities Act and the rules and  regulations  promulgated
thereunder,  except with respect to statements made or incorporated by reference
in either the Form S-4 or the Prospectus  based on  information  supplied by the
Company specifically for inclusion or incorporation by reference therein.

                  4.2 Meeting of Shareholders.  The Company will take all action
necessary in accordance  with  applicable law and its Articles of  Incorporation
and the Code of  Regulations  to  convene a  meeting  of its  shareholders  (the
"Shareholders  Meeting")  to  consider  and  vote  upon  the  adoption  of  this
Agreement. Subject to Section 4.9 hereof, the Company will, through its Board of
Directors, recommend to its shareholders the adoption of this Agreement. Without
limiting the  generality of the foregoing,  the Company agrees that,  subject to
its right to terminate this Agreement  pursuant to Section 4.9, its  obligations
pursuant  to the first  sentence of Section 4.2 shall not be affected by (i) the
commencement, public proposal, public disclosure or communication to the Company
of any  Acquisition  Proposal (as defined in Section 4.8) or (ii) the withdrawal
or  modification  by the Board of  Directors  of the Company of its  approval or
recommendation  of this  Agreement or the Merger.  The Company will use its best
efforts to hold the Shareholders  Meeting and (subject to Section 4.9 hereof) to
obtain the favorable votes of its shareholders as soon as practicable  after the
date hereof.

                  4.3 Letter of the Company's Accountants. The Company shall use
its best  efforts  to cause to be  delivered  to  Conseco  a letter of KPMG Peat
Marwick  L.L.P.,  the Company's  independent  public  accountants,  dated a date
within two  business  days  before  the date on which the Form S-4 shall  become
effective  and a letter of KPMG Peat  Marwick  L.L.P.,  dated a date  within two
business  days  before the  Closing  Date,  addressed  to  Conseco,  in form and
substance  reasonably  satisfactory  to  Conseco  and  customary  in  scope  and
substance for letters delivered by independent  public accountants in connection
with registration statements similar to the Form S-4.

                  4.4 Letter of  Conseco's  Accountants.  Conseco  shall use its
best  efforts  to cause to be  delivered  to the  Company a letter of  Coopers &
Lybrand L.L.P.,  Conseco's  independent public accountants,  dated a date within
two business  days before the date on which the Form S-4 shall become  effective
and a letter of Coopers & Lybrand L.L.P.,  dated a date within two business days
before the Closing Date,  each  addressed to the Company,  in form and substance
reasonably  satisfactory to the Company and customary in scope and substance for
letters  delivered  by  independent   public   accountants  in  connection  with
registration statements similar to the Form S-4.

                  4.5 Access to  Information;  Confidentiality.  Upon reasonable
notice,  each of the  Company  and  Conseco  shall,  and shall cause each of its
respective  subsidiaries  to,  afford  to the other  party and to the  officers,
employees,  counsel,  financial advisors and other representatives of such other
party reasonable  access during normal business hours during the period prior to
the  Effective  Time  to all  its  properties,  books,  contracts,  commitments,
personnel and records and,  during such period,  each of the Company and Conseco
shall,  and shall  cause  each of its  respective  subsidiaries  to,  furnish as
promptly as  practicable  to the other  party such  information  concerning  its
business,  properties,  financial  condition,  operations  and personnel as such
other party may from time to time reasonably request. Except as required by law,
Conseco will hold, and will cause its respective directors,  officers, partners,
employees,  accountants,  counsel,  financial advisors and other representatives
and affiliates to hold, any nonpublic  information  obtained from the Company in
confidence to the extent



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required by, and in accordance  with,  the provisions of the letter dated August
12, 1996,  between  Conseco and the Company (the  "Confidentiality  Agreement").
Except as required by law, the Company will hold,  and will cause its directors,
officers,  partners,  employees,  accountants,  counsel,  financial advisors and
other representatives and affiliates to hold, any nonpublic information obtained
from Conseco in  confidence  to the same extent that Conseco is required to hold
information  of the  Company  in  confidence  pursuant  to  the  Confidentiality
Agreement.

                  4.6 Best Efforts. Upon the terms and subject to the conditions
and other agreements set forth in this Agreement,  each of the parties agrees to
use its best efforts to take, or cause to be taken,  all actions,  and to do, or
cause to be done,  and to assist and cooperate  with the other parties in doing,
all things necessary,  proper or advisable to consummate and make effective,  in
the most expeditious manner  practicable,  the Merger and the other transactions
contemplated by this Agreement.

                  4.7 Public Announcements.  Conseco and CAF Acquisition, on the
one hand,  and the  Company,  on the other hand,  will  consult  with each other
before  issuing,  and provide each other the  opportunity  to review and comment
upon,  any  press  release  or  other  public  statements  with  respect  to the
transactions contemplated by this Agreement, including the Merger, and shall not
issue any such press  release or make any such  public  statement  prior to such
consultation,  except as may be required by applicable  law, court process or by
obligations  pursuant  to any listing  agreement  with any  national  securities
exchange.

                  4.8 Acquisition Proposals. The Company shall not, nor shall it
permit any of its subsidiaries to, nor shall it authorize or permit any officer,
director or employee of, or any investment banker,  attorney or other advisor or
representative  of,  the  Company or any of its  subsidiaries  to,  directly  or
indirectly, (i) solicit, initiate or encourage the submission of any Acquisition
Proposal (as herein after  defined) or (ii)  participate  in any  discussions or
negotiations  regarding,  or furnish to any person any information  with respect
to, or take any other action to  facilitate  any  inquiries or the making of any
proposal  that  constitutes,  or may  reasonably  be  expected  to lead to,  any
Acquisition Proposal;  provided, however, that nothing contained in this Section
4.8 shall  prohibit  the  Board of  Directors  of the  Company  from  furnishing
information to, or entering into discussions or negotiations with, any person or
a entity  that makes an  unsolicited  Acquisition  Proposal  if, and only to the
extent that (A) the Board of Directors of the Company,  after  consultation with
and based upon the advice of outside counsel, determines in good faith that such
action is necessary for the Board of Directors of the Company to comply with its
fiduciary  duties to the Company  under  applicable  law and (B) prior to taking
such action, the Company (x) provides reasonable notice to Conseco to the effect
that it is taking  such  action and (y)  receives  from such person or entity an
executed confidentiality agreement in reasonably customary form. Notwithstanding
anything in this Agreement to the contrary,  the Company shall  promptly  advise
Conseco orally and in writing of the receipt by it (or any of the other entities
or persons referred to above) after the date hereof of any Acquisition Proposal,
of any inquiry which could lead to any Acquisition Proposal,  the material terms
and conditions of such Acquisition  Proposal or inquiry, and the identity of the
person making any such  Acquisition  Proposal or inquiry.  The Company will keep
Conseco informed of the status and details of any such  Acquisition  Proposal or
inquiry. For purposes of this Agreement,  "Acquisition  Proposal" means any bona
fide proposal with respect to a merger, consolidation, share exchange or similar
transaction  involving  the Company or any  Subsidiary  of the  Company,  or any
purchase of all or any significant portion



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of the assets of the Company or any  Subsidiary  of the  Company,  or any equity
interest  in the  Company  or any  Subsidiary  of the  Company,  other  than the
transactions contemplated hereby.

                  4.9  Fiduciary  Duties.  The Board of Directors of the Company
shall not (i) withdraw or modify, in a manner  materially  adverse to Conseco or
CAF Acquisition,  the approval or  recommendation  by such Board of Directors of
this Agreement or the Merger, (ii) approve or recommend an Acquisition  Proposal
or (iii) enter into any  agreement  with  respect to any  Acquisition  Proposal,
unless the Company  receives an Acquisition  Proposal and the Board of Directors
of the Company  determines in good faith,  following  consultation  with outside
counsel,  that in order to comply with its fiduciary duties to the Company under
applicable law it is necessary for the Board of Directors to withdraw or modify,
in a manner  materially  adverse to Conseco or CAF Acquisition,  its approval or
recommendation  of this  Agreement  or the  Merger,  approve or  recommend  such
Acquisition  Proposal,  enter into an agreement with respect to such Acquisition
Proposal or terminate this Agreement. In the event the Board of Directors of the
Company takes any of the foregoing actions, the Company shall, concurrently with
the taking of any such  action,  pay to Conseco the Section 4.17 Fee (as defined
below).  Nothing  contained in this Section 4.9 shall  prohibit the Company from
taking  and  disclosing  to its  shareholders  a position  contemplated  by Rule
14e-2(a) promulgated under the Exchange Act or from making any disclosure to the
Company's shareholders which, in the good faith reasonable judgment of the Board
of Directors of the Company based on the advice of outside counsel,  is required
under applicable law;  provided that the Company does not withdraw or modify, in
a manner  materially  adverse to Conseco or CAF  Acquisition,  its position with
respect  to  the  Merger  or  approve  or  recommend  an  Acquisition  Proposal.
Notwithstanding anything contained in this Agreement to the contrary, any action
by the Board of Directors  permitted by this Section 4.9 shall not  constitute a
breach of this Agreement by the Company.

                  4.10 Consents,  Approvals and Filings. The Company and Conseco
will make and cause their respective subsidiaries to make all necessary filings,
as soon as practicable,  including, without limitation, those required under the
HSR Act, the Securities  Act, the Exchange Act, and applicable  state  insurance
laws in order to  facilitate  prompt  consummation  of the  Merger and the other
transactions  contemplated  by this  Agreement.  In  addition,  the  Company and
Conseco will each use their best  efforts,  and will  cooperate  fully with each
other  (i)  to  comply  as  promptly  as  practicable   with  all   governmental
requirements applicable to the Merger and the other transactions contemplated by
this  Agreement  and (ii) to obtain as promptly  as  practicable  all  necessary
permits,  orders or other consents of Governmental  Entities and consents of all
third  parties  necessary  for the  consummation  of the  Merger  and the  other
transactions  contemplated  by this  Agreement.  Each of the Company and Conseco
shall use best efforts to promptly provide such  information and  communications
to Governmental  Entities as such Governmental  Entities may reasonably request.
Each of the parties shall provide to the other party copies of all  applications
in advance of filing or submission of such applications to Governmental Entities
in  connection  with this  Agreement  and shall make such  revisions  thereto as
reasonably  requested by such other party. Each party shall provide to the other
party the opportunity to participate in all meetings and material  conversations
with Governmental Entities.

                  4.11 Employee Matters.  (i) From and after the Effective Time,
Conseco shall, with respect to benefits accrued,  honor in accordance with their
respective terms the employee benefit plans,  programs,  policies,  arrangements
and agreements  listed on Section 4.11 of the Disclosure  Schedule (the "Section
4.11 Plans") and shall not take, or permit to be



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taken, any action that would reduce, eliminate or otherwise adversely affect the
compensation  accrued or benefits accrued at the Effective Time (or, if greater,
at  termination  of  employment  after the  Effective  Time) for any employee or
former  employee of the Company or any Company  Affiliate under any Section 4.11
Plan.  For purposes of any Section 4.11 Plan that contains a provision  relating
to  a  change  in  control  of  the  Company,   Conseco  acknowledges  that  the
consummation of the Merger constitutes such a change in control.

                           (ii) For the year ending December 31, 1996, the 
Company or the Surviving  Corporation  shall pay to each employee of the Company
and/or its  Subsidiaries who is entitled to receive a cash bonus under the bonus
arrangement  established by the Company prior to the date of this Agreement (the
"Bonus")  and who is an employee of the  Company or its  Subsidiaries  as of the
Effective  Time (each, a "Bonus  Payee"),  one or more cash payments as follows:
(a) with  respect to the  non-discretionary  portion  of the  Bonus,  the amount
thereof shall be calculated in accordance  with the terms of the Bonus and shall
be paid at the time it is determined in accordance  with past practice,  whether
or not any Bonus  Payee is then an  employee  of the  Company  or the  Surviving
Corporation;  provided,  that if the  employment  with the  Company of any Bonus
Payee is terminated between the Effective Time and December 31, 1996, such Bonus
Payee  shall be  entitled  to receive a prorated  portion  thereof  based on the
number  of days  that  such  Bonus  Payee was  employed  by the  Company  or the
Surviving  Corporation  during the year ending  December 31, 1996 (the "Prorated
Portion") and (b) with respect to the  discretionary  portion of the Bonus,  the
amount  thereof  shall  equal 75% of the amount  previously  established  by the
Company  as the  maximum  to be paid as a  discretionary  award for 1996,  which
amount  shall be paid in cash at the  earlier of (i) the time of the  payment of
the  non-discretionary  portion of the Bonus and (ii)  termination  of any Bonus
Payee's employment with the Company or the Surviving Corporation; provided, that
if the employment with the Company of any Bonus Payee is terminated  between the
Effective Time and December 31, 1996, upon termination such Bonus Payee shall be
paid the Prorated Portion.

                  4.12 Affiliates and Certain Shareholders. Prior to the Closing
Date, the Company shall deliver to Conseco a letter  identifying all persons who
are, at the time the Merger is submitted for approval to the shareholders of the
Company,  "affiliates"  of the  Company  for  purposes  of Rule  145  under  the
Securities Act. The Company shall use its best efforts to cause each such person
to  deliver  to  Conseco  on or prior to the  Closing  Date a written  agreement
substantially  in the form  attached  as Exhibit A to the  Disclosure  Schedule.
Conseco shall not be required to maintain the  effectiveness  of the Form S-4 or
any other  registration  statement  under the Securities Act for the purposes of
resale of Conseco Common Stock by such affiliates. Conseco Common Stock received
by such  affiliates  in the  Merger  shall  bear a  customary  legend  regarding
applicable Securities Act restrictions and the provisions of this Agreement.

         If any such  affiliate is unable  because of the volume  limitations of
Rule 144 of the SEC to sell  pursuant  to Rule 144 the shares of Conseco  Common
Stock received by such affiliate as Merger  Consideration and still held by such
affiliate,  such affiliate shall have the right, for so long as any such balance
of the affiliate's Merger Consideration is not eligible for immediate sale under
the applicable provisions of Rule 144, to require Conseco to elect, in Conseco's
sole discretion, with respect to such balance, either to (i) acquire such shares
directly from such  affiliate at the current  market price,  (ii) amend the Form
S-4 and maintain its effectiveness to provide for registration of such shares or
(iii) file promptly and in any event



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within 10 business  days a  Registration  Statement  on Form S-3 with the SEC to
register  such  shares  for  resale  by such  affiliate  and  provide  customary
indemnities with respect thereto.

                  4.13 NYSE Listing. Conseco shall use its best efforts to cause
the shares of Conseco Common Stock to be issued in the Merger to be approved for
listing  on the NYSE,  subject  to  official  notice of  issuance,  prior to the
Closing Date.

                  4.14  Shareholder  Litigation.  The Company shall give Conseco
the  opportunity to participate in the defense or settlement of any  shareholder
litigation  against the Company and its directors  relating to the  transactions
contemplated by this Agreement; provided, however, that no such settlement shall
be agreed to without Conseco's consent,  which consent shall not be unreasonably
withheld.

                  4.15  Indemnification.  (a) The articles of incorporation  and
the  code  of  regulations  of  the  Surviving   Corporation  and  each  of  its
subsidiaries  shall contain the provisions with respect to  indemnification  set
forth  in the  Articles  of  Incorporation  and the Code of  Regulations  of the
Company or the  respective  Subsidiary,  as the case may be, on the date of this
Agreement,  and such  provisions  shall not be amended,  repealed  or  otherwise
modified for a period of six years after the  Effective  Time in any manner that
would  adversely  affect the rights  thereunder of  individuals  who at any time
prior to the Effective  Time were directors or officers of the Company or any of
its subsidiaries (the "Indemnified  Parties") in respect of actions or omissions
occurring at or prior to the Effective Time (including,  without limitation, the
transactions  contemplated  by this  Agreement),  unless  such  modification  is
required  by law.  Conseco  agrees to be jointly  and  severally  liable for the
indemnification  obligations of the Company to the Indemnified  Parties,  as set
forth above.

                  (b) From and after the Effective Time,  Conseco shall honor in
accordance with their respective terms the indemnification agreements identified
in Section 4.15 of the  Disclosure  Schedule and shall not take, or permit to be
taken, any action that would reduce, eliminate or otherwise adversely affect the
rights of the persons entitled to indemnification thereunder.

                  (c) For a  period  of two  years  after  the  Effective  Time,
Conseco  shall  cause  to  be  maintained  officers'  and  directors'  liability
insurance covering the Indemnified  Parties who are currently covered,  in their
capacities as officers and directors,  by the Company's  existing  officers' and
directors'   liability   insurance  policies  on  terms  substantially  no  less
advantageous to the Indemnified Parties than such existing insurance.

                  (d) The provisions of this Section 4.15 are intended to be for
the benefit of, and shall be enforceable by, each  Indemnified  Party, his heirs
and his  personal  representatives  and shall be binding on all  successors  and
assigns of Conseco, CAF Acquisition, the Company and the Surviving Corporation.

                  4.16 Capitol  Insurance Company of Ohio. The Company shall use
its  reasonable  best  efforts to have control of Capitol  Insurance  Company of
Ohio, a mutual association organized under the Ohio Non-Profit  Corporation Law,
transferred to Conseco.

                  4.17 Certain Fees.  The Company shall pay to Conseco upon 
demand $15



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million (the  "Section  4.17 Fee"),  payable in same-day  funds,  if a bona fide
Acquisition  Proposal is commenced,  publicly  proposed,  publicly  disclosed or
communicated  to the Company (or the  willingness  of any person to make such an
Acquisition  Proposal is publicly  disclosed or communicated to the Company) and
the Board of Directors of the Company, in accordance with Section 4.9, withdraws
or  modifies  in  a  manner  materially  adverse  to  Conseco  its  approval  or
recommendation  of this  Agreement or the Merger,  approves or  recommends  such
Acquisition Proposal,  enters into an agreement with respect to such Acquisition
Proposal or terminates this Agreement.


                                    ARTICLE V

                          COVENANTS RELATING TO CONDUCT
                           OF BUSINESS PRIOR TO MERGER

                  5.1 Conduct of Business by the Company. Except as contemplated
by this  Agreement  or as set forth in Section 5.1 of the  Disclosure  Schedule,
during the period from the date of this  Agreement to the  Effective  Time,  the
Company  shall,  and shall  cause its  subsidiaries  to,  act and carry on their
respective  businesses  in the  ordinary  course of business  and, to the extent
consistent  therewith,  use reasonable  efforts to preserve intact their current
business  organizations,  keep  available  the  services  of their  current  key
officers and  employees  and preserve the goodwill of those  engaged in material
business  relationships  with them. The Company agrees  throughout  such time to
allow  representatives  of Conseco to have  access to the  management  and other
personnel of the Company so that  Conseco can be fully  informed at all times as
to  significant  day-to-day  executive,  legal,  financial,  marketing and other
operational matters involving the Company, its Subsidiaries or their businesses.
Prior to taking or  approving  any action with  respect to any such  significant
matters  involving  the  Company,  management  of the  Company  will  notify the
representative of Conseco  designated by Conseco for oversight of the functional
area(s)  involved with such  decision and will, if consistent  with the legal or
fiduciary  obligations  of such officer or the Directors of the Company,  follow
any suggestions made by the Conseco  representative with respect to the proposed
action. During such time, the Company will cause its personnel to cooperate with
personnel  from Conseco in preparing  for any proposed  relocation by Conseco of
the Company's operations  following Closing.  Without limiting the generality of
the  foregoing,  during  the  period  from  the  date of this  Agreement  to the
Effective  Time,  the  Company  shall  not,  and  shall  not  permit  any of its
subsidiaries to, without the prior consent of Conseco:

                  (i) (x) declare,  set aside or pay any  dividends  on, or make
         any other distributions (whether in cash, stock or property) in respect
         of, any of the Company's  outstanding capital stock (other than regular
         quarterly cash  dividends not in excess of $0.10 per Share,  with usual
         record and payment dates and in accordance  with the Company's  present
         dividend  policy),   (y)  split,  combine  or  reclassify  any  of  its
         outstanding  capital  stock or issue or  authorize  the issuance of any
         other  securities  in  respect  of, in lieu of or in  substitution  for
         shares of its  outstanding  capital stock,  or (z) purchase,  redeem or
         otherwise  acquire  any  shares  of  outstanding  capital  stock or any
         rights, warrants or options to acquire any such shares;

                  (ii) issue,  sell,  grant,  pledge or  otherwise  encumber any
         shares  of its  capital  stock,  any  other  voting  securities  or any
         securities  convertible  into,  or any  rights,  warrants or options to
         acquire, any such shares, voting securities or convertible



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         securities other than upon the exercise of Company Stock Options 
         outstanding on the date of this Agreement;

                  (iii)    amend its Articles of Incorporation, the Code of 
         Regulations or other comparable charter or organizational documents;

                  (iv)     acquire any business or any corporation, partnership,
         joint venture, association or other business organization or division 
         thereof;

                  (v) sell,  mortgage  or  otherwise  encumber or subject to any
         Lien or otherwise  dispose of any of its  properties or assets that are
         material to the Company and its subsidiaries  taken as a whole,  except
         in the ordinary course of business;

                  (vi)  (x)  incur  any   indebtedness  for  borrowed  money  or
         guarantee  any such  indebtedness  of  another  person,  other than (A)
         indebtedness  owing  to or  guarantees  of  indebtedness  owing  to the
         Company  or any  direct  or  indirect  wholly-owned  subsidiary  of the
         Company,  (B)  indebtedness  incurred by the Company in connection with
         the  declaration and payment of the regular  quarterly  dividend or (C)
         indebtedness  incurred by the Company in connection with the payment of
         its  expenses   relating  to  this   Agreement  and  the   transactions
         contemplated  hereby,  subject to the  limitation  set forth in Section
         10.2 or (y) make any loans or advances to any other person,  other than
         (A)  to  the  Company,  or  to  any  direct  or  indirect  wholly-owned
         subsidiary  of the  Company,  (B)  routine  advances  to  agents of the
         Company or (C) special  individual  advances  of not more than  $30,000
         each to agents of the Company;

                  (vii) make any tax election or settle or compromise any income
         tax liability  that would  reasonably be expected to be material to the
         Company and its subsidiaries taken as a whole;

                  (viii)   pay,   discharge,   settle  or  satisfy  any  claims,
         liabilities or obligations (absolute,  accrued, asserted or unasserted,
         contingent  or  otherwise),   other  than  the  payment,  discharge  or
         satisfaction,  in the ordinary course of business  consistent with past
         practice or in accordance with their terms, of liabilities reflected or
         reserved against in, or contemplated  by, the most recent  consolidated
         financial  statements (or the notes thereto) of the Company included in
         the Filed SEC  Documents or incurred  since the date of such  financial
         statements  in the  ordinary  course of business  consistent  with past
         practice;

                  (ix) except as otherwise provided in the investment guidelines
         to be  contained in the  investment  advisory  agreements  specified in
         Section 5.6 hereof,  invest its future cash flow, any cash from matured
         and maturing investments, any cash proceeds from the sale of its assets
         and  properties,  and any  cash  funds  currently  held  by it,  in any
         investments  (which  investments  shall, in each case, be classified as
         available-for-sale  in accordance  with SFAS 115, as defined in Section
         5.6) other than cash  equivalent  assets or in  short-term  investments
         (consisting   of  United   States   government   issued  or  guaranteed
         securities,  or  commercial  paper  rated  A-I or P-1),  except  (i) as
         otherwise  required by law,  (ii) as  required to provide  cash (in the
         ordinary  course of business and consistent with past practice) to meet
         its  actual  or  anticipated   obligations  or  (iii)   publicly-traded
         corporate  bonds  that are  rated  investment  grade  by at  least  two
         nationally recognized statistical rating organizations;



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                  (x) except as may be required by law,

                                  (i) make any  change  to, or amend in any way,
                  the contracts,  salaries,  wages, or other compensation of any
                  employee  or any agent or  consultant  of the  Company  or any
                  subsidiary  other than routine  changes or amendments that are
                  required under existing contracts or by law;

                                 (ii)  adopt,   enter  into,  amend,   alter  or
                  terminate,  partially or  completely,  any Benefit Plan or any
                  election made pursuant to the  provisions of any Benefit Plan,
                  to accelerate any payments,  obligations or vesting  schedules
                  under any Benefit Plan;

                                (iii)  approve any general or company-wide pay 
                  increases for employees; or

                                 (iv)  make any representation or promise, oral 
                  or written, to any employee or former director, officer  or 
                  employee of the  Company or any  subsidiary  to do any of the 
                  foregoing;


                  (xi) except in the ordinary course of business,  modify, amend
         or terminate any material  agreement,  permit,  concession,  franchise,
         license or similar instrument to which the Company or any subsidiary is
         a party or waive,  release  or  assign  any  material  rights or claims
         thereunder;

                  (xii)  hold  any  meeting  of the  Board of  Directors  of the
         Company or any  Subsidiary or any committee of any such board,  or take
         any action by written  consent of any such board or committee,  without
         providing  to Conseco  (i)  written  notice of any such  meeting or any
         proposed  action by  written  consent  at the same time such  notice or
         action is provided to the  directors and (ii) an agenda of any specific
         matters to be  considered  at such  meeting  or a copy of the  proposed
         written consent; or

                  (xiii)   authorize any of, or commit or agree to take any of, 
         the foregoing actions.

                  5.2 Conduct of Business by Conseco. During the period from the
date of this Agreement to the Effective Time, Conseco shall, and shall cause its
subsidiaries to, carry on their respective  businesses in the usual, regular and
ordinary course in substantially the same manner as heretofore conducted and, to
the extent consistent  therewith,  use all reasonable efforts to preserve intact
their  current  business  organizations,  keep  available  the services of their
current officers and employees and preserve their  relationships with customers,
suppliers,  licensors,  licensees,   distributors  and  others  having  business
dealings with them to the end that their goodwill and ongoing  businesses  shall
be unimpaired at the Effective Time.  Except as set forth in Sections 3.5 or 5.2
of the Conseco  Disclosure  Schedule,  without  limiting the  generality  of the
foregoing,  during the period from the date of this  Agreement to the  Effective
Time, Conseco shall not, and shall not permit any of its subsidiaries to:

                  (i) (x) declare,  set aside or pay any  dividends  on, or make
any other distributions  (whether in cash, stock or property) in respect of, any
outstanding  capital  stock  of  Conseco  (other  than  regular  quarterly  cash
dividends of $.0625 per share of Conseco Common Stock and regular cash dividends
on the Conseco Series D Preferred Stock and the



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Conseco  PRIDES,  in each  case  with  usual  record  and  payment  dates and in
accordance with Conseco's  Articles of  Incorporation  and its present  dividend
policy) or (y) split, combine or reclassify any of its outstanding capital stock
or issue or  authorize  the issuance of any other  securities  in respect of, in
lieu of or in substitution for shares of Conseco's outstanding capital stock;

                  (ii) issue,  sell,  grant,  pledge or  otherwise  encumber any
         shares  of its  capital  stock,  any  other  voting  securities  or any
         securities  convertible  into,  or any  rights,  warrants or options to
         acquire, any such shares, voting securities or convertible  securities,
         in each case if any such  action  could  reasonably  be expected to (A)
         delay materially the date of mailing of the Proxy  Statement/Prospectus
         or,  (B) if it were to occur  after  such date of  mailing,  require an
         amendment of the Proxy Statement/Prospectus;

                  (iii)  acquire any business or any  corporation,  partnership,
         joint venture,  association or other business  organization or division
         thereof,  in each case if any such action could  reasonably be expected
         to  (A)   delay   materially   the  date  of   mailing   of  the  Proxy
         Statement/Prospectus  or,  (B) if it were to occur  after  such date of
         mailing, require an amendment of the Proxy Statement/Prospectus; or

                  (iv)     authorize any of, or commit or agree to take any of, 
         the foregoing actions.

                  5.3 Stock  Options  and  Restricted  Shares.  (i) The  Company
agrees to use its best efforts,  including without limitation additional actions
by its Board of Directors or the committee thereof which administers the Company
Stock  Option  Plan,  to cause to be made  such  clarifications,  modifications,
amendments or supplements to the Company Stock Option Plan and to the agreements
evidencing  outstanding  Company  Stock  Options and  Restricted  Shares to give
effect to the desires and  intentions  of the  parties  with  respect to Company
Stock Options and Restricted Shares as contemplated by this Agreement, including
the following:

                  (a) The treatment of the Company Stock Options and Restricted
          Shares in accordance with Section 1.9; and

                  (b) The Board of  Directors of the Company  shall  approve the
         disposition  of Company  Stock  Options  and  Restricted  Shares to the
         Company pursuant to Section 1.9(e) in accordance with New Section 16 in
         a manner intended to exempt the  disposition  from Section 16(b) of the
         Exchange Act.

                  (ii) Conseco agrees to use its best efforts, including without
limitation additional actions by its Board of Directors or the committee thereof
which  administers  compensation,  to give effect to the  following  desires and
intentions of the parties with respect to Company  Stock Options and  Restricted
Shares which remain outstanding immediately prior to the Effective Time:

                  (a)  Conseco  shall take all  corporate  action  necessary  to
         reserve for  issuance a sufficient  number of shares of Conseco  Common
         Stock for delivery upon exercise of the New Conseco Options.  Following
         the  Effective  Time,  Conseco  will issue the  Conseco  Common  Shares
         required to be issued upon the exercise of any New Conseco



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         Options as provided in Section  1.9. As soon as  practicable  after the
         Effective Time, Conseco shall file a registration statement on Form S-8
         (or any successor form) or another appropriate form with respect to the
         shares of Conseco  Common Stock subject to the New Conseco  Options and
         shall  use its best  efforts  to  maintain  the  effectiveness  of such
         registration  statement or  registration  statements  (and maintain the
         current status of the prospectus or prospectuses contained therein) for
         so long as New Conseco Options remain outstanding.

                  (b) The Board of Directors of Conseco  shall approve the grant
         of the New  Conseco  Options  in  accordance  with New  Section 16 in a
         manner  intended to exempt the grant from Section 16(b) of the Exchange
         Act.

                  (iii) The parties agree that after the date hereof, except for
the Company Stock Options and Restricted  Shares  outstanding on the date hereof
and the changes thereto,  as described in the Disclosure  Schedule,  no options,
warrants or other  rights of any kind to purchase  capital  stock of the Company
shall be granted or made,  under the  Company  Stock Plan or  otherwise,  and no
amendment,  repricing or other change to the  outstanding  Company Stock Options
and  Restricted  Shares  shall be made,  without  the prior  written  consent of
Conseco,  and any such grant,  issuance,  amendment,  repricing  or other change
without  Conseco's  consent shall be null,  void and  unenforceable  against the
Surviving Corporation or Conseco.

                  5.4 Other Actions.  Except as otherwise  contemplated  by this
Agreement,  the Company and Conseco shall not, and shall not permit any of their
respective subsidiaries to, take any action that would, or that could reasonably
be expected to, result in (i) any of the  representations and warranties of such
party  set  forth  in this  Agreement  becoming  untrue  as of the  date of this
Agreement in any material  respect or (ii) any of the  conditions  of the Merger
set forth in Article VI not being satisfied.

                  5.5 Conduct of Business of CAF Acquisition.  During the period
from the date of this Agreement to the Effective Time, CAF Acquisition shall not
engage in any activities of any nature except as provided in or  contemplated by
this Agreement.

                  5.6  Investment  Advisory  Agreements.  Except with respect to
investments classified on the date of this Agreement as "held-to-maturity" under
Statement of Financial  Accounting  Standards No. 115,  "Accounting  for Certain
Investments in Debt and Equity  Securities"  ("SFAS 115"), the Company agrees to
enter into, and to cause each of its  Subsidiaries  to enter into, an investment
advisory agreement with Conseco Capital Management, Inc. ("CCM"), a wholly-owned
subsidiary of Conseco. Such agreements shall be effective as of the date of this
Agreement  and  shall  contain  terms and  conditions  which  are  customary  in
investment advisory agreements between CCM and its clients.

                  5.7  Certain  Company  Actions.   Notwithstanding   any  other
provision of this  Agreement to the  contrary,  the Directors of the Company and
its  officers  and  employees  shall be entitled to take all actions  necessary,
appropriate  or  desirable  to cause  the stay  pay and  severance  arrangements
identified  in Section 5.1 of the  Disclosure  Schedule and for the special cash
bonus  described in Section 1.9(e) to the Disclosure  Schedule to be adopted and
implemented  and all payments  identified in such Sections 1.9(e) and 5.1 of the
Disclosure Schedule to be paid as provided therein.




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                                   ARTICLE VI

                              CONDITIONS PRECEDENT

                  6.1 Conditions to Each Party's Obligation To Effect the
         Merger.  The respective  obligation of each party to effect the Merger
         is subject to the  satisfaction  or waiver on or prior to the  Closing
         Date of the following conditions:

                  (a)  Shareholder Approval.  This Agreement shall have been
         adopted by the affirmative vote of the shareholders of the Company 
         entitled to cast at least a majority of the votes which all 
         shareholders of the Company are entitled to cast thereon.

                  (b)  Governmental  and  Regulatory   Consents.   All  required
         consents,  approvals, permits and authorizations to the consummation of
         the transactions  contemplated  hereby by the Company,  Conseco and CAF
         Acquisition shall be obtained from (i) the Insurance  Regulators in the
         jurisdictions set forth in Section 2.3 of the Disclosure Schedule,  and
         (ii) any other Governmental Entity whose consent, approval,  permission
         or  authorization  is  required  by reason of a change in law after the
         date of this  Agreement,  unless the  failure to obtain  such  consent,
         approval,  permission or authorization would not reasonably be expected
         to have a material adverse effect on the business,  financial condition
         or results of operations of the Company and its subsidiaries,  taken as
         a  whole,  or on the  validity  or  enforceability  of this  Agreement;
         provided,  however, that,  notwithstanding the foregoing,  in the event
         that all governmental and regulatory  consents required hereunder shall
         have been obtained  except the approval of the  Insurance  Regulator of
         any life insurance subsidiary of the Company, which does not constitute
         a  "significant  subsidiary"  (within  the  meaning  of  Rule  1-02  of
         Regulation  S-X of the SEC) of the  Company  (a  "Non-Significant  Life
         Subsidiary")  to the transfer of control of such  Non-Significant  Life
         Subsidiary, then, subject to Article VII hereof, at any time thereafter
         at the option of Conseco,  the parties  shall take one of the following
         actions  with  respect  to such  Non-Significant  Life  Subsidiary  and
         otherwise  proceed to  consummate  the Merger in  accordance  with this
         Agreement:  (a) place  into  escrow,  pursuant  to an escrow  agreement
         reasonably acceptable to the parties, the outstanding shares of capital
         stock of such Non- Significant  Life Subsidiary;  such escrow agreement
         shall   contain    customary    provisions    concerning   duties   and
         responsibilities  of the  escrow  agent  and  payment  of the  fees and
         expenses  of the  escrow  agent  and  shall  provide  that (i)  pending
         transfer of control of the Non-Significant  Life Subsidiary to Conseco,
         its  current  Board of  Directors  shall  retain  all power to vote its
         shares of capital  stock and to direct its  business  not  inconsistent
         with this Agreement, (ii) promptly following receipt of the approval of
         the  Insurance  Regulator,   control  of  the  capital  stock  of  such
         Non-Significant  Life  Subsidiary  shall be  transferred to Conseco and
         (iii) at any time  following  June 30, 1997 and prior to receipt of the
         Insurance  Regulator's  approval,  Conseco may elect to  terminate  the
         escrow agreement,  in which event such  Non-Significant Life Subsidiary
         shall be liquidated  and  dissolved  and the proceeds  thereof shall be
         paid to Conseco;  (b) cause such  Non-Significant  Life  Subsidiary  to
         surrender its  certificate  of authority to do business in its state of
         domicile;  (c) cause such  Non-Significant  Life Subsidiary to commence
         proceedings  for its  liquidation  and  dissolution;  (d) enter into an
         agreement  for  the  sale  and  transfer  of the  Non-Significant  Life
         Subsidiary  to a third  party;  or (e) take such other action as may be
         mutually agreeable to the Company and Conseco.



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                  (c) HSR Act. The waiting  period (and any  extension  thereof)
         applicable  to the Merger under the HSR Act shall have been  terminated
         or shall have otherwise expired.

                  (d) No  Injunctions or  Restraints.  No temporary  restraining
         order, preliminary or permanent injunction or other order issued by any
         court of competent jurisdiction or other legal restraint or prohibition
         preventing the consummation of the Merger shall be in effect; provided,
         however,  that the  parties  invoking  this  condition  shall  use best
         reasonable efforts to have any such order or injunction vacated.

                  (e) NYSE Listing.  The shares of Conseco Common Stock issuable
         to the Company's  shareholders  pursuant to this  Agreement  shall have
         been  approved for listing on the NYSE,  subject to official  notice of
         issuance.

                  (f) Form S-4. The Form S-4 shall have become  effective  under
         the  Securities  Act and shall not be the  subject of any stop order or
         proceedings seeking a stop order.

                  6.2 Conditions to Obligations of Conseco and CAF  Acquisition.
The  obligations of Conseco and CAF Acquisition to effect the Merger are further
subject to the following conditions:

                  (a)  Representations  and Warranties.  The representations and
         warranties of the Company  contained in this Agreement  shall have been
         true and  correct on the date of this  Agreement  (except to the extent
         that they expressly  relate only to an earlier time, in which case they
         shall have been true and  correct as of such  earlier  time) other than
         such breaches of representations  and warranties which in the aggregate
         (after  disregarding  any  qualification  with  respect  to a  material
         adverse effect in Section  2.11(iii))  would not reasonably be expected
         to have a material adverse effect on the business,  financial condition
         or results of operations of the Company and its subsidiaries taken as a
         whole. The Company shall have delivered to Conseco a certificate  dated
         as of the Closing Date,  signed by its Chief Executive  Officer and its
         Chief  Financial  Officer,  in  their  capacities  as  officers  of the
         Company, to the effect set forth in this Section 6.2(a).

                  (b)  Performance of  Obligations  of the Company.  The Company
         shall have performed in all material respects all obligations  required
         to be performed  by it under this  Agreement at or prior to the Closing
         Date,  and Conseco shall have  received a  certificate  dated as of the
         Closing  Date  signed on behalf of the  Company by the chief  executive
         officer and the chief financial officer of the Company to such effect.

                  (c) Shareholders Agreement.  The Shareholders thereunder shall
have  complied  with  their  respective   obligations   under  the  Shareholders
Agreement,  dated the date hereof,  by and among Conseco and the shareholders of
the Company parties thereto (the "Shareholders Agreement").

                  6.3  Conditions to Obligation of the Company.  The obligation
of the Company to effect the Merger is further subject to the following 
conditions:




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                  (a)  Representations  and Warranties.  The representations and
         warranties of Conseco and CAF  Acquisition  contained in this Agreement
         shall have been true and correct on the date of this Agreement  (except
         to the extent that they  expressly  relate only to an earlier  time, in
         which  case they shall  have been true and  correct as of such  earlier
         time), other than such breaches of representations and warranties which
         in the  aggregate  would not  reasonably be expected to have a material
         adverse  effect on the  business,  financial  condition  or  results of
         operations of Conseco and its  subsidiaries  taken as a whole.  Conseco
         shall  have  delivered  to the  Company a  certificate  dated as of the
         Closing  Date,  signed by its  Chief  Executive  Officer  and its Chief
         Financial Officer,  in their capacities as officers of Conseco,  to the
         effect set forth in this Section 6.3(a).

                  (b) Performance of Obligations of Conseco and CAF Acquisition.
         Conseco  and CAF  Acquisition  shall  have  performed  in all  material
         respects  all  obligations  required to be performed by them under this
         Agreement at or prior to the Closing  Date,  and the Company shall have
         received a certificate dated as of the Closing Date signed on behalf of
         Conseco by the chief executive  officer and the chief financial officer
         of Conseco to such effect.


                                   ARTICLE VII

                        TERMINATION, AMENDMENT AND WAIVER

                  7.1   Termination.   This  Agreement  may  be  terminated  and
abandoned  at any time  prior to the  Effective  Time,  whether  before or after
approval of matters  presented in connection with the Merger by the shareholders
of the Company:

                  (a)      by mutual written consent of Conseco and the Company;

                  (b)      by either Conseco or the Company:

                                  (i)  if, upon a vote at a duly held
                  Shareholders Meeting or any adjournment thereof, any required
                  approval of the shareholders of the Company shall not have 
                  been obtained;

                                 (ii)  if  the   Merger   shall  not  have  been
                  consummated on or before March 31, 1997, unless the failure to
                  consummate  the Merger is the result of a willful and material
                  breach of this  Agreement  by the party  seeking to  terminate
                  this Agreement;

                                (iii)  if any  Governmental  Entity  shall  have
                  issued  an order,  decree or ruling or taken any other  action
                  permanently  enjoining,  restraining or otherwise  prohibiting
                  the  Merger and such  order,  decree,  ruling or other  action
                  shall have become final and nonappealable; or

                                 (iv) if the Board of  Directors  of the Company
                  shall have  exercised  its rights set forth in Section  4.9 of
                  this Agreement.




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                  7.2 Effect of Termination. In the event of termination of this
Agreement  by either the  Company or Conseco as provided  in Section  7.1,  this
Agreement shall forthwith become void and have no effect,  without any liability
or obligation on the part of Conseco, CAF Acquisition or the Company, other than
the last two  sentences of Section 4.5 and Sections  2.14,  3.8,  4.17,  7.2 and
10.2.  Nothing  contained  in this  Section  shall  relieve  any party  from any
liability resulting from any material breach of the representations, warranties,
covenants or agreements set forth in this Agreement.

                  7.3  Amendment.  Subject to the  applicable  provisions of the
Ohio Code,  at any time prior to the  Effective  Time,  the  parties  hereto may
modify or amend this Agreement,  by written agreement  executed and delivered by
duly authorized  officers of the respective  parties;  provided,  however,  that
after approval of the Merger by the  shareholders  of the Company,  no amendment
shall be made which reduces the consideration payable in the Merger or adversely
affects the rights of the Company's  shareholders hereunder without the approval
of such shareholders.  This Agreement may not be amended except by an instrument
in writing signed on behalf of each of the parties.

                  7.4  Extension;  Waiver.  At any time  prior to the  Effective
Time,  the  parties  may (a) extend the time for the  performance  of any of the
obligations or other acts of the other parties,  (b) waive any  inaccuracies  in
the  representations  and  warranties  of the other  parties  contained  in this
Agreement or in any document delivered pursuant to this Agreement or (c) subject
to Section 7.3, waive compliance with any of the agreements or conditions of the
other parties contained in this Agreement.  Any agreement on the part of a party
to any  such  extension  or  waiver  shall  be  valid  only if set  forth  in an
instrument in writing  signed on behalf of such party.  The failure of any party
to this  Agreement to assert any of its rights under this Agreement or otherwise
shall not constitute a waiver of such rights.

                  7.5 Procedure for Termination, Amendment, Extension or Waiver.
A termination  of this  Agreement  pursuant to Section 7.1, an amendment of this
Agreement  pursuant to Section 7.3 or an extension or waiver pursuant to Section
7.4  shall,  in order to be  effective,  require  in the  case of  Conseco,  CAF
Acquisition  or the  Company  action  by its  Board  of  Directors  or the  duly
authorized designee of its Board of Directors.


                                  ARTICLE VIII

                             SURVIVAL OF PROVISIONS

                  8.1 Survival. The representations and warranties  respectively
required  to be  made  by the  Company,  Conseco  and  CAF  Acquisition  in this
Agreement,  or in any  certificate,  respectively,  delivered  by the Company or
Conseco  pursuant  to Section  6.2 or Section  6.3 hereof  will not  survive the
Closing.





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                                   ARTICLE IX

                                     NOTICES

                  9.1 Notices.  All notices and other  communications under this
Agreement  must be in  writing  and will be deemed  to have  been duly  given if
delivered,  telecopied or mailed, by certified mail,  return receipt  requested,
first-class postage prepaid, to the parties at the following addresses:

                  If to the Company, to:

                           Capitol American Financial Corporation
                           1001 Lakeside Avenue
                           Cleveland, OH 44114
                           Attention:  David H. Gunning
                                       Chairman, President
                                        and Chief Executive Officer
                            Telephone: (216) 363-6306
                            Telecopy:  (216) 363-6373

                  with copies to:

                           Jones, Day, Reavis & Pogue
                           599 Lexington Avenue
                           New York, New York 10022
                           Attention: Joanne L. Bober
                           Telephone: (212) 326-3939
                           Telecopy: (212) 755-7306

                  If to Conseco, to:

                           Conseco
                           11825 N. Pennsylvania Street
                           Carmel, Indiana 46032
                           Attention: Lawrence W. Inlow, Esq.
                           Telephone: (317) 817-6163
                           Telecopy: (317) 817-6327

                  If to CAF Acquisition, to:

                           CAF Acquisition
                           11825 N. Pennsylvania Street
                           Carmel, Indiana 46032
                           Attention: Lawrence W. Inlow, Esq.
                           Telephone: (317) 817-6163
                           Telecopy: (317) 817-6327

All notices and other communications  required or permitted under this Agreement
that are addressed as provided in this Article IX will, if delivered personally,
be deemed  given upon  delivery,  will,  if  delivered  by  telecopy,  be deemed
delivered when confirmed and will, if



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<PAGE>



delivered by mail in the manner  described  above,  be deemed given on the third
Business Day after the day it is deposited in a regular depository of the United
States mail.  Any party from time to time may change its address for the purpose
of notices to that party by giving a similar  notice  specifying  a new address,
but no such  notice  will be  deemed  to have been  given  until it is  actually
received by the party sought to be charged with the contents thereof.


                                    ARTICLE X

                                  MISCELLANEOUS

                  10.1 Entire  Agreement.  Except for documents  executed by the
Company,  Conseco and CAF Acquisition pursuant hereto, this Agreement supersedes
all prior  discussions  and  agreements  between the parties with respect to the
subject matter of this  Agreement,  and this  Agreement  (including the exhibits
hereto,  the  Disclosure  Schedule,  the Conseco  Disclosure  Schedule and other
documents delivered in connection herewith),  the Shareholders Agreement and the
Confidentiality  Agreement  contain  the sole and entire  agreement  between the
parties hereto with respect to the subject matter hereof.

                  10.2 Expenses.  Except as provided in Section 4.17, whether or
not the Merger is consummated,  each of the Company, Conseco and CAF Acquisition
will pay its own costs and expenses incident to preparing for, entering into and
carrying  out  this  Agreement  and  the   consummation   of  the   transactions
contemplated  hereby except that the expenses  incurred in  connection  with the
printing,  mailing and  distribution of the Proxy  Statement/Prospectus  and the
preparation and filing of the Form S-4 shall be borne equally by Conseco and the
Company.  The Company  agrees and  covenants  that the fees and  expenses of the
Company's  legal and investment  banking  advisors  (including  DLJ) incurred in
connection with the Merger (but excluding  reasonable fees and expenses incurred
in connection with related litigation) shall not exceed $5,000,000.

                  10.3  Counterparts.  This  Agreement may be executed in one or
more  counterparts,  each of which will be deemed an original,  but all of which
will constitute one and the same instrument and shall become  effective when one
or more  counterparts  have been signed by each of the parties and  delivered to
the other parties.

                  10.4  No Third Party Beneficiary. Except as otherwise provided
herein,  the terms and provisions of this Agreement are intended  solely for the
benefit of the parties hereto, and their respective  successors or assigns,  and
it is not the intention of the parties to confer third-party  beneficiary rights
upon any other person.

                  10.5  Governing Law. This Agreement shall be governed by and 
construed in accordance with the laws of the State of Ohio, regardless of the
laws that might otherwise govern under applicable principles of conflicts of 
laws thereof.

                  10.6  Assignment;  Binding Effect.  Neither this Agreement nor
any of the  rights,  interests  or  obligations  under this  Agreement  shall be
assigned,  in whole or in part,  by  operation of law or otherwise by any of the
parties  without the prior written  consent of the other  parties,  and any such
assignment  that is not  consented  to shall be null and  void.  Subject  to the
preceding sentence, this Agreement will be binding upon, inure to the benefit of
and be enforceable by, the parties and their respective successors and assigns.



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                  10.7  Headings,   Gender,  etc.  The  headings  used  in  this
Agreement have been inserted for convenience and do not constitute  matter to be
construed or interpreted in connection with this  Agreement.  Unless the context
of this  Agreement  otherwise  requires,  (a) words of any  gender are deemed to
include each other  gender;  (b) words using the singular or plural  number also
include the plural or singular  number,  respectively;  (c) the terms  "hereof,"
"herein,"  "hereby,"  "hereto,"  and  derivative  or similar words refer to this
entire  Agreement;  (d) the terms  "Article" or "Section" refer to the specified
Article or Section of this  Agreement;  (e) all  references  to "dollars" or "$"
refer to currency of the United  States of  America;  and (f) the term  "person"
shall  include any  natural  person,  corporation,  limited  liability  company,
general partnership, limited partnership, or other entity, enterprise, authority
or business organization.

                  10.8 Invalid Provisions. If any provision of this Agreement is
held to be illegal,  invalid,  or unenforceable under any present or future law,
and if the rights or  obligations of the Company or Conseco under this Agreement
will not be materially and adversely  affected thereby,  (a) such provision will
be fully severable; (b) this Agreement will be construed and enforced as if such
illegal,  invalid, or unenforceable provision had never comprised a part hereof;
and (c) the remaining provisions of this Agreement will remain in full force and
effect  and will not be  affected  by the  illegal,  invalid,  or  unenforceable
provision or by its severance herefrom.

                  10.9  Waiver  of Jury  Trial.  Each  party  to this  Agreement
waives, to the fullest extent permitted by applicable law, any right it may have
to a trial by jury in respect of any action,  suit or proceeding  arising out of
or relating to this Agreement.

                  10.10  Enforcement.  The parties hereto agree that irreparable
damage  would  occur  in the  event  any  provision  of this  Agreement  was not
performed  in  accordance  with the  terms  hereof or were  otherwise  breached,
therefore  the parties  will be  entitled to an  injunction  or  injunctions  to
prevent  breaches of this  Agreement and to enforce  specifically  the terms and
provisions hereof, in addition to any other remedy at law or in equity.




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<PAGE>



                  IN WITNESS WHEREOF,  this Agreement has been duly executed and
delivered  by the duly  authorized  officers  of the  Company,  Conseco  and CAF
Acquisition effective as of the date first written above.

                                CONSECO, INC.



                              By:  /s/ Stephen C. Hilbert
                                   ----------------------
                                   Stephen C. Hilbert
                                   Chairman of the Board, President and Chief
                                   Executive Officer


                              CAF ACQUISITION COMPANY



                              By:  /s/ Stephen C. Hilbert
                                   ----------------------
                                   Stephen C. Hilbert
                                   President


                              CAPITOL AMERICAN FINANCIAL CORPORATION



                              By:  /s/ David H. Gunning
                                   --------------------
                                   David H. Gunning
                                   Chairman of the Board, President and Chief
                                   Executive Officer



NYMAIN02 Doc: 169433_1
                                                        35





                                                                  Exhibit 99.1





- ------------------------------------------------------------------------------







                             SHAREHOLDERS AGREEMENT


                                  by and among


                                  CONSECO, INC.


                                       and


                                BARRY J. HERSHEY


                                       and


                                 CONNIE HERSHEY







               --------------------------------------------------



                           Dated as of August 25, 1996


               --------------------------------------------------




   
- ------------------------------------------------------------------------------




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<PAGE>



                                Table of Contents

                                                                          Page
                                                                         ------

1.  Certain Covenants....................................................  1
         1.1      Voting of Shares.......................................  1
         1.2      No Solicitation........................................  2
         1.3      Prohibited Transfers...................................  2

2.  Representations and Warranties of the Shareholders...................  3
         2.1      Authorization, Validity and Effect of Agreement. ......  3
         2.2      No Conflict; Required Filings and Consents.............  3
         2.3      Ownership of Owned Shares..............................  3

3. Representations and Warranties of Conseco.............................  3
         3.1      Authorization, Validity and Effect of Agreement........  4
         3.2      No Conflict; Required Filings and Consents.............  4

4.  General Provisions...................................................  4
         4.1      Notices................................................  4
         4.2      Entire Agreement.......................................  5
         4.3      Counterparts...........................................  5
         4.4      Governing Law..........................................  5
         4.5      Assignment; Binding Effect.............................  5
         4.6      Headings, Gender, etc..................................  5
         4.7      Invalid Provisions.....................................  6
         4.8      Termination............................................  6
         4.9      Specific Performance...................................  6




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<PAGE>






                             Shareholders Agreement

                  Shareholders Agreement (this "Agreement"),  dated as of August
25, 1996, by and between Conseco, Inc., an Indiana corporation ("Conseco"),  and
Barry J. Hershey ("BJH") and Connie Hershey ("CH"),  each an individual residing
at   900   Tanglewood   Drive,   Concord,   Massachusetts   (collectively,   the
"Shareholders").

                                    Recitals

                  A. Conseco,  CAF Acquisition  Company, an Ohio corporation and
wholly  owned  subsidiary  of  Conseco  ("Merger  Sub"),  and  Capitol  American
Financial Corporation, an Ohio corporation (the "Company"), have entered into an
Agreement  and  Plan  of  Merger,  dated  as of the  date  hereof  (the  "Merger
Agreement"), pursuant to which the parties thereto have agreed, on the terms and
subject to the conditions  set forth  therein,  to merge the Merger Sub with and
into the Company (the "Merger").

                  B. As of the date hereof,  BJH is the beneficial owner of, and
has the sole right to vote and  dispose  of,  5,571,572  shares  (the "BJH Owned
Shares") of Common Stock, without par value, of the Company (the "Company Common
Shares"),  CH is the  record or  beneficial  owner of, and has the sole right to
vote and dispose of, 1,885,060 Company Common Shares (the "CH Owned Shares") and
the Hershey Family  Foundation is the beneficial  owner of 297,371  shares,  for
which  shares BJH and CH share  voting  rights (the  "Foundation  Shares")  and,
collectively  with the BJH Owned  Shares  and the CH Owned  Shares,  the  "Owned
Shares").

                  C. As a condition to its  willingness to enter into the Merger
Agreement,  Conseco has required that  simultaneously  with the execution of the
Merger Agreement Shareholders agree, and Shareholders are each willing to agree,
to the matters set forth herein.

                  1.  Certain Covenants

                  1.1  Voting of Shares.  Each of the  Shareholders  will,  with
respect to all Owned Shares owned  respectively  by such  Shareholder,  together
with (a) any  additional  shares of  capital  stock of the  Company  which  such
Shareholder  is or becomes  entitled  to receive  from the  Company by reason of
being a record  holder of the Owned  Shares owned by such  Shareholder,  (b) any
securities or other property into which any such Owned Shares shall have been or
shall be converted  or changed  (other than  Conseco  Common  Shares (as defined
below)),  whether by amendment to the Articles of  Incorporation of the Company,
merger,  consolidation,  reorganization,  capital  change or otherwise,  (c) any
additional  Company  Common  Shares  acquired by  Shareholders  as the result of
Shareholders  exercising an option,  warrant or other right to acquire shares of
capital  stock from the Company (all of the foregoing  hereinafter  collectively
referred to as the  "Additional  Owned  Shares"),  and (d) any shares of capital
stock referred to in clauses (a), (b), and (c) above that are issued or issuable
in respect of Additional  Owned Shares (the Owned Shares,  the Additional  Owned
Shares  and  any  securities   referred  to  in  clause  (d)  above  hereinafter
collectively referred to as the "Voting Shares"),  that such Shareholder owns of
record  or  beneficially  on the  record  date  for  voting  at the  meeting  of
shareholders called to consider and vote upon the Merger (the "Shareholders



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Meeting"),  vote or cause to be voted such Voting Shares (or execute or cause to
be executed written consents with respect to such Voting Shares) (i) in favor of
the adoption of the Merger Agreement and any other transactions  contemplated by
the Merger Agreement,  (ii) against any Acquisition  Proposal (as defined in the
Merger  Agreement),  and (iii) in favor of any other  matter  necessary  for the
consummation  of the  transactions  contemplated  by the  Merger  Agreement  and
considered and voted upon at the Shareholders  Meeting. In addition,  BJH agrees
that,  with respect to Company  Common Shares as to which he shares voting power
with other fiduciaries,  he will recommend that such other fiduciaries vote such
shares in  accordance  with the voting  agreements of BJH under this Section 1.1
or, if the Company  Common  Shares as to which he shares voting power with other
fiduciaries  are  distributed  to family  members,  he will  recommend that such
family members vote such shares in accordance with the voting  agreements of BJH
under this Section 1.1. Each of the Shareholders acknowledges receipt and review
of a copy of the Merger Agreement.

                  1.2 No  Solicitation.  Prior to the Effective Time (as defined
in the Merger  Agreement),  (a) each Shareholder will not, and will cause his or
her agents or representatives  (including,  without  limitation,  any investment
banker,  attorney or accountant  retained by such Shareholder) not to, initiate,
solicit or  encourage,  directly or  indirectly,  any inquiries or the making or
implementation  of any  Acquisition  Proposal  or  engage  in  any  negotiations
concerning,  or provide  any  confidential  information  or data to, or have any
discussions with, any person relating to an Acquisition  Proposal,  or otherwise
facilitate any effort or attempt to make or implement an  Acquisition  Proposal,
and (b)  Shareholders  will notify Conseco  immediately if any such inquiries or
proposals are received by, any such  information is requested  from, or any such
negotiations  or discussions  are sought to be initiated or continued with, such
Shareholder.

                  1.3 Prohibited  Transfers.  During the term of this Agreement,
neither  Shareholder  will,  except pursuant hereto or the Merger  Agreement (a)
sell,  pledge or otherwise dispose of any Voting Shares or any interest therein,
(b)  deposit  any  Voting  Shares  into a voting  trust  or enter  into a voting
agreement or  arrangement  with respect to any Voting  Shares or grant any proxy
with  respect  thereto,  or  (c)  enter  into  any  contract,  option  or  other
arrangement  or  undertaking  with  respect  to the  foregoing  or the direct or
indirect acquisition or sale,  assignment,  transfer or other disposition of any
Company  Common  Shares  or  any  interest  therein;   provided,   however,  the
Shareholders  may transfer Voting Shares to their children or the Hershey Family
Foundation  or to  any  family  or  charitable  entity  if,  and  only  if,  the
Shareholders, or Shareholder, as the case may be, retains the power to vote such
transferred Voting Shares in favor of the Merger.

                  1.4  Capitol  Insurance  Company  of Ohio.  Conseco  agrees to
provide a slate of nominees for directors of Capitol  Insurance Company of Ohio,
an Ohio Non-Profit  Corporation  ("CIO"), and each of the Shareholders agrees to
use such Shareholder's  respective best efforts to elect the Conseco nominees as
directors of CIO effective as of the Effective  Time and as of that time each of
the  Shareholders  agrees to resign as officers and  directors of CIO and to use
such  Shareholder's  respective  best  efforts to cause the other  officers  and
directors of CIO to resign.

                           Conseco agrees for a period of two years after the 
Effective  Time to cause  to be  maintained  officers  and  directors  liability
insurance  covering the Shareholders and all other current  directors of CIO, in
their capacities as such officers and directors, on the



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same terms or on terms  substantially  no less  advantageous  than the  existing
officers and directors liability insurance policy of the Company.

                  2.  Representations and Warranties of the Shareholders

                  Each  of  the   Shareholders,   with   respect  only  to  such
Shareholder  and the Owned Shares owned by  Shareholder,  hereby  represents and
warrants to Conseco as follows:

                  2.1  Authorization,  Validity  and Effect of  Agreement.  Such
Shareholder has the requisite capacity to execute and deliver this Agreement and
to consummate the transactions contemplated hereby. This Agreement has been duly
executed and delivered by such Shareholder and constitutes the valid and binding
obligation  of  such  Shareholder,   enforceable  against  such  Shareholder  in
accordance with its terms.

                  2.2 No  Conflict;  Required  Filings  and  Consents.  (a)  The
execution  and delivery of this  Agreement by such  Shareholder  do not, and the
consummation by Shareholders of the transactions  contemplated  hereby will not,
(i) subject to making the filings and  obtaining  the  approvals  identified  in
Section  2.2(b),  conflict  with or violate any law,  rule,  regulation,  order,
judgment or decree  applicable to such  Shareholder or by which such Shareholder
or any Voting  Shares owned by such  Shareholder  is bound or affected,  or (ii)
result in any breach of or  constitute  a default (or an event which with notice
or lapse of time or both would become a default) under,  result in the loss of a
material  benefit under, or give to others any right of purchase or sale, or any
right  of   termination,   amendment,   acceleration,   increased   payments  or
cancellation of, or result in the creation of a lien or other encumbrance on any
Voting Shares owned by such Shareholder  pursuant to any contract,  agreement or
other  instrument or obligation to which such Shareholder is a party or by which
such  Shareholder  or any  property  or  asset of such  Shareholder  is bound or
affected.

                  (b) The  execution  and  delivery  of this  Agreement  by such
Shareholder do not, and the  performance of this Agreement and the  consummation
by such  Shareholder of the transactions  contemplated  hereby will not, require
any  consent,   approval,   authorization  or  permit  of,  or  filing  with  or
notification to, any governmental or regulatory  authority,  domestic or foreign
(each a "Governmental Entity"), except for (i) applicable requirements,  if any,
of the Securities Exchange Act of 1934, as amended (the "Exchange Act") and (ii)
the  filings   and/or   notices   required  under  the  insurance  laws  of  the
jurisdictions set forth in Section 2.3 of the Disclosure Schedule, if any.

                  2.3  Ownership  of Owned  Shares.  BJH is the sole  record  or
beneficial  owner  of the BJH  Owned  Shares,  free and  clear  of any  security
interests,  liens, charges,  encumbrances,  equities,  claims, options, proxies,
shareholder  agreements or limitations of whatever  nature and free of any other
limitation or restriction  (including any restriction on the right to vote, sell
or otherwise  dispose of the BJH Owned Shares or any  interest  therein)  except
pursuant  to  this  Agreement  (an  "Encumbrance").  CH is the  sole  record  or
beneficial owner of the CH Owned Shares, free and clear of any Encumbrance.

                  3. Representations and Warranties of Conseco

                  Conseco hereby  represents and warrants to the Shareholders as
follows:




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                  3.1 Authorization,  Validity and Effect of Agreement.  Conseco
has the  requisite  corporate  power and  authority  to execute and deliver this
agreement and to consummate the transactions contemplated hereby. This Agreement
has been duly  executed and delivered by Conseco and  constitutes  the valid and
binding  obligation of Conseco,  enforceable  against Conseco in accordance with
its terms.

                  3.2 No  Conflict;  Required  Filings  and  Consents.  (a)  The
execution and delivery of this Agreement by Conseco do not, and the consummation
by Conseco and of the  transactions  contemplated  hereby will not, (i) conflict
with or violate  the  articles  of  incorporation  or by-laws of  Conseco,  (ii)
subject to making the filings and obtaining the approvals  identified in Section
3.2(b),  conflict with or violate any law, rule, regulation,  order, judgment or
decree  applicable  to Conseco or by which any  property  or asset of Conseco is
bound or affected,  or (iii) result in any breach of or constitute a default (or
an event  which  with  notice or lapse of time or both  would  become a default)
under,  result in the loss of a material  benefit  under,  or give to others any
right  of   termination,   amendment,   acceleration,   increased   payments  or
cancellation of, or result in the creation of a lien or other encumbrance on any
property  or asset of Conseco  pursuant  to, any  contract,  agreement  or other
instrument  or obligation to which Conseco is a party or by which Conseco or any
property or asset of Conseco is bound or affected.

                  (b) The execution and delivery of this Agreement by Conseco do
not, and the  performance of this Agreement and the  consummation  by Conseco of
the transactions  contemplated  hereby will not, require any consent,  approval,
authorization  or permit of, or filing with or notification to, any Governmental
Entity, except for (i) applicable requirements,  if any, of the Exchange Act and
(ii) the  filings  and/or  notices  required  under  the  insurance  laws of the
jurisdictions set forth in Section 2.3 of the Disclosure Schedule, if any.

                  4.  General Provisions

                  4.1 Notices.  All notices and other  communications under this
Agreement  must be in  writing  and will be deemed  to have  been duly  given if
delivered,  telecopied or mailed, by certified mail,  return receipt  requested,
first-class postage prepaid, to the parties at the following addresses:

                           If to Conseco, to:

                                    Conseco
                                    11825 N. Pennsylvania Street
                                    Carmel, Indiana 46032
                                    Attention:       Lawrence W. Inlow, Esq.
                                    Telephone:       (371) 817-6163
                                    Telecopy:        (371) 817-6327

                           If to either Shareholder, to:

                                    Barry J. Hershey
                                    900 Tanglewood Drive
                                    Concord, MA 07142
                                    Telephone:       (508) 369-8933
                                    Telecopy:        (508) 371-7523



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<PAGE>




                           with copies to:

                                    Ropes & Gray
                                    One International Place
                                    Boston, Massachusetts 02110
                                    Attention:       Edward Benjamin, Esq.
                                    Telephone:       (617) 951-7000
                                    Telecopy:        (617) 951-7050


All notices and other communications  required or permitted under this Agreement
that  are  addressed  as  provided  in  this  Section  4.1  will,  if  delivered
personally,  be deemed given upon delivery,  will, if delivered by telecopy,  be
deemed  delivered  when  confirmed  and will, if delivered by mail in the manner
described  above,  be deemed given on the third business day after the day it is
deposited in a regular depository of the United States mail. Any party from time
to time may  change  its  address  for the  purpose  of notices to that party by
giving a similar  notice  specifying a new  address,  but no such notice will be
deemed to have been given until it is actually  received by the party  sought to
be charged with the contents thereof.

                  4.2 Entire  Agreement.  This Agreement  constitutes the entire
agreement  between the parties  with  respect to the subject  matter  hereof and
supersedes  all prior  agreements  and  understandings  between the parties with
respect thereto.

                  4.3  Counterparts.  This  Agreement  may be executed in one or
more  counterparts,  each of which will be deemed an original,  but all of which
will constitute one and the same  instrument and will become  effective when one
or more  counterparts  have been signed by each of the parties and  delivered to
the other parties.

                  4.4      Governing Law. This Agreement will be governed by and
construed in  accordance  with the laws of the State of Ohio,  regardless of the
laws that might  otherwise  govern under  applicable  principles of conflicts of
laws thereof.

                  4.5 Assignment; Binding Effect. Neither this Agreement nor any
of the rights, interests or obligations under this Agreement may be assigned, in
whole or in part, by operation of law or otherwise by any of the parties without
the prior written consent of the other parties,  and any such assignment that is
not consented to will be null and void. Subject to the preceding sentence,  this
Agreement will be binding upon,  inure to the benefit of and be enforceable  by,
the parties and their respective successors and assigns.

                  4.6 Headings, Gender, etc. The headings used in this Agreement
have been inserted for convenience and do not constitute  matter to be construed
or interpreted  in connection  with this  Agreement.  Unless the context of this
Agreement otherwise requires, (a) words of any gender are deemed to include each
other  gender;  (b) words using the  singular or plural  number also include the
plural or  singular  number,  respectively;  (c) the terms  "hereof,"  "herein,"
"hereby,"  "hereto,"  and  derivative  or  similar  words  refer to this  entire
Agreement;  (d) the terms "Article" or "Section" refer to the specified  Article
or Section of this  Agreement;  (e) all  references to "dollars" or "$" refer to
currency  of the  United  States of  America;  and (f) the term  "person"  shall
include any natural person, corporation, limited



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<PAGE>



liability company,  general partnership,  limited partnership,  or other entity,
enterprise, authority or business organization.

                           4.7      Invalid Provisions. If any provision of this
Agreement is held to be illegal,  invalid, or unenforceable under any present or
future law,  and if the rights or  obligations  of the  Shareholders  or Conseco
under this Agreement will not be materially and adversely affected thereby,  (a)
such provision will be fully severable; (b) this Agreement will be construed and
enforced as if such  illegal,  invalid,  or  unenforceable  provision  had never
comprised a part hereof; and (c) the remaining provisions of this Agreement will
remain  in full  force  and  effect  and will not be  affected  by the  illegal,
invalid, or unenforceable provision or by its severance herefrom.

                           4.8      Termination. This Agreement will terminate 
automatically  immediately  upon the earlier to occur of the Effective  Time and
the termination of the Merger Agreement pursuant to Section 7.1 thereof.

                           4.9      Specific Performance. The parties hereto 
agree that  irreparable  damage  would occur in the event any  provision of this
Agreement  was not  performed in  accordance  with the terms hereof and that the
parties  will be  entitled  to  specific  performance  of the terms  hereof,  in
addition to any other remedy at law or in equity.





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<PAGE>



             IN WITNESS WHEREOF, the parties have executed this Agreement as of
the date first above written.


                             CONSECO, INC.


                    By:/s/ Stephen C. Hilbert
                       -------------------------
                    Name: Stephen C. Hilbert
                    Title: Chairman of the Board,
                               President and Chief Executive Officer


                    /s/ Barry J. Hershey
                    -------------------
                    Barry J. Hershey




                    /s/ Connie Hershey
                    ------------------
                    Connie Hershey






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