CONSECO INC
SC 13D, 1997-07-18
ACCIDENT & HEALTH INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13D

                   Under the Securities Exchange Act of 1934

                              (AMENDMENT NO. ___)

                         GENERAL ACCEPTANCE CORPORATION


                                (Name of Issuer)

                                  Common Stock


                         (Title of Class of Securities)

                                   368749107


                                 (CUSIP Number)


                                 Karl W. Kindig
                          11825 N. Pennsylvania Street
                             Carmel, Indiana 46032
                                 (317) 817-6708


       (Name, Address, Telephone Number of Persons Authorized to Receive
                          Notices and Communications)

                                  July 8, 1997


            (Date of Event which requires filing of this Statement)

If the filing person has previously  filed a Statement on Schedule 13G to report
the  acquisition  which is the  subject  of this  Statement  and is filing  this
Statement because of Rule 13d-1(b)(3) or (4), check the following box.


[   ]


This filing contains 13 pages. The Exhibit Index appears on page 12 .





<PAGE>
<TABLE>
<CAPTION>


<S>      <C>                                                                                                    <C>
         CUSIP No...............................................................................................368749107


1.       NAME OF REPORTING PERSON.................................................Capitol American Life Insurance Company

         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON.....................................................34-1083130


2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
         (a)  [   ]   (b)  [ X ]


3.       SEC USE ONLY


4.       SOURCE OF FUNDS...............................................................................................WC
                                                                                                                      ---

5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) or 2(e)                                                                                      [   ]


6.       CITIZENSHIP OR PLACE OF ORGANIZATION                                                                     Arizona

Number of                  7.       SOLE VOTING POWER                                                           3,333,333
                                                                                                                ---------
Shares

Beneficially               8.       SHARED VOTING POWER                                                                 0
                                                                                                                       --
Owned By

Each                       9.       SOLE DISPOSITIVE POWER                                                      3,333,333
                                                                                                                ---------
Reporting

Person With                10.      SHARED DISPOSITIVE POWER                                                           0
                                                                                                                      --

11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         3,333,333
         ---------

12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES SHARES
         [   ]

13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         35.6%
         ----


14.      TYPE OF REPORTING PERSON                                                                                      IC
                                                                                                                       --
</TABLE>


                                        2

<PAGE>
<TABLE>
<CAPTION>



<S>     <C>                                                                                                     <C>
         CUSIP No...............................................................................................368749107


1.       NAME OF REPORTING PERSON...........................................................................Conseco, Inc.
                                                                                                            -------------

         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON.....................................................35-1468632


2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
         (a)  [   ]   (b)  [ X ]

3.       SEC USE ONLY


4.       SOURCE OF FUNDS                                                                                               NA


5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) or 2(e)                                                                                       [   ]

6.       CITIZENSHIP OR PLACE OF ORGANIZATION                                                                     Indiana


Number of                  7.       SOLE VOTING POWER                                                                  0
                                                                                                                      --
Shares

Beneficially               8.       SHARED VOTING POWER                                                         3,333,333
                                                                                                               ----------
Owned By

Each                       9.       SOLE DISPOSITIVE POWER                                                              0
                                                                                                                       --
Reporting

Person With                10.      SHARED DISPOSITIVE POWER                                                    3,333,333
                                                                                                               ----------

11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         3,333,333
         ---------

12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES SHARES
         [   ]


13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         35.6%
         ----

14.      TYPE OF REPORTING PERSON                                                                                      HC

</TABLE>


                                        3

<PAGE>
<TABLE>
<CAPTION>



<S>     <C>                                                                                                      <C>
         CUSIP No................................................................................................368749107


1.       NAME OF REPORTING PERSON.......................................................................CIHC, Incorporated

         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON                                                      51-0356511


2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
         (a)  [   ]   (b)  [ X ]

3.       SEC USE ONLY


4.       SOURCE OF FUNDS                                                                                              N/A


5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) or 2(e)                                                                                      [   ]


6.       CITIZENSHIP OR PLACE OF ORGANIZATION                                                                    Delaware


Number of                  7.       SOLE VOTING POWER                                                                  0
                                                                                                                      --
Shares

Beneficially               8.       SHARED VOTING POWER                                                         3,333,333
                                                                                                               ----------
Owned By

Each                       9.       SOLE DISPOSITIVE POWER                                                              0
                                                                                                                       --
Reporting

Person With                10.      SHARED DISPOSITIVE POWER                                                    3,333,333
                                                                                                               ----------

11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         3,333,333


12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES SHARES
         [   ]


13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         35.6%

14.      TYPE OF REPORTING PERSON                                                                                     HC

</TABLE>


                                        4

<PAGE>




Item 1.  Security and Issuer.

         This  Schedule 13D is being filed by Capitol  American  Life  Insurance
Company ("Capital American"),  Conseco, Inc. ("Conseco") and CIHC, Incorporated,
("CIHC")  relating to the Common Stock,  no par value (the "Common  Stock"),  of
General Acceptance Corporation, an Indiana corporation (the "Company").  Capitol
American is a wholly-owned subsidiary of CIHC. CIHC is a wholly-owned subsidiary
of Conseco.

         The  Company's  principle  executive  offices are located at 1025 Acuff
Road, Bloomington, Indiana 47404.

Item 2.  Identity and Background.

         This  statement is filed by Capitol  American,  the principal  business
address and principal office address of which is 11825 N.  Pennsylvania  Street,
Carmel, Indiana 46032. Capitol American is an insurance company, organized under
the laws of the State of Arizona,  which provides  cancer,  accident,  intensive
care and other supplemental health insurance.

         The executive officers and directors of Capitol American are:

         Mr.   Stephen  C.  Hilbert,  whose    business  address    is  11825 N.
Pennsylvania  Street,  Carmel Indiana 46032,  is Chairman of the Board and Chief
Executive  Officer  of Capitol  American.  Mr.  Hilbert  is also a director  and
executive officer of Conseco and other subsidiaries of Conseco.

         Mr.   Donald  F.   Gongaware,   whose  business   address  is  11825 N.
Pennsylvania  Street,  Carmel,  Indiana  46032,  is President  and a director of
Capitol  American.  Mr.  Gongaware is also a director and  executive  officer of
Conseco and other subsidiaries of Conseco.

         Mr. Rollin M. Dick, whose   business  address  is 11825 N. Pennsylvania
Street,  Carmel,  Indiana  46032,  is Executive Vice President and a director of
Capitol  American.  Mr. Dick is also a director and executive officer of Conseco
and other subsidiaries of Conseco and is a director of the Company.

         Ms. Ngaire E. Cuneo, whose business address is 745 Fifth Avenue,  Suite
2700, New York, New York 10151, is a director of Capitol American.  Ms. Cuneo is
also a director  and  executive  officer of Conseco  and other  subsidiaries  of
Conseco.

         Mr. James S. Adams,   whose business  address is 11825 N.  Pennsylvania
Street, Carmel, Indiana 46032, is Senior Vice President of Capitol American. Mr.
Adams is also an executive officer of Conseco and other subsidiaries of Conseco.

                                        5

<PAGE>



         Mr.   Michael   A.   Colliflower,   whose  business address is 11825 N.
Pennsylvania  Street,  Carmel,  Indiana 46032, is Senior Vice President,  Legal,
Secretary and a director of Capitol American.

         This statement is also filed by Conseco, the principal business address
and principal office address of which is 11825 N. Pennsylvania  Street,  Carmel,
Indiana 46032. Conseco is a financial services holding company,  organized under
the laws of the State of Indiana,  which owns and operates insurance  companies.
The insurance companies owned and operated by Conseco develop, market, issue and
administer annuity,  health insurance and life insurance products.  Conseco also
provides  administrative,  data processing and investment management services to
non-affiliates.

         The executive officers and directors of Conseco are:

         Mr. Hilbert is the Chairman of the Board,  Chief Executive Officer  and
President of Conseco. Mr. Hilbert is also a Director of Conseco.

         Mr. Adams is the Senior Vice President,  Chief  Accounting  Officer and
Treasurer of Conseco.

         Ms. Cuneo is Executive Vice President  of  Corporate Development  and a
Director of Conseco. Ms. Cuneo is also a Director of the Company.

         Mr. Dick is the Executive  Vice President  and  Chief Financial Officer
and a Director of Conseco.

         Mr. Gongaware is  the  Executive  Vice  President and  Chief Operations
Officer and a Director of Conseco.

         David R. Decatur, M.D., whose business address is 1303  North Arlington
Avenue, Indianapolis,  Indiana 46219, is a physician practicing in Indianapolis,
Indiana  and is  President  and Chief  Executive  Officer of  Innovative  Health
Systems, Inc. Dr. Decatur is a Director of Conseco.

         Mr.  M.  Phil  Hathaway,  whose  home   address is  4504  N. Northwood,
Bloomington, Indiana, is retired.  Mr. Hathaway is a Director of Conseco.


         Mr. James D. Massey, whose business  address  is  National City Bank of
Indiana, 101 W. Washington Street, Indianapolis,  Indiana 46255, is retired. Mr.
Massey is a Director of Conseco.

         Mr. Dennis E. Murray, Sr., whose business address is 111 East Shoreline
Drive, Sandusky,  Ohio 44870, is a partner and principal of the Ohio law firm of
Murray and Murray, Co., L.P.A. Mr. Murray is a Director of Conseco.

                                        6

<PAGE>



         Mr. John M. Mutz, whose business  address is  251  N. Illinois  Street,
Suite 1400,  Indianapolis,  Indiana 46204, is President of PSI Energy,  Inc. Mr.
Mutz is a director of Conseco.

         This  statement is also filed by CIHC, the principal  business  address
and  principal  office  address  of which  is 1209  Orange  Street,  Wilmington,
Delaware 19801. CIHC is an insurance  holding company,  organized under the laws
of the State of  Delaware,  which owns and  operates  insurance  companies.  The
insurance  companies  owned and  operated  by CIHC  develop,  market,  issue and
administer annuity, health insurance and life insurance products.

         The executive officers and directors of CIHC are:

         Mr. Mark A. Ferrucci,  whose  business address  is  1209 Orange Street,
Wilmington, Delaware 19801, is President and a director of CIHC. Mr. Ferrucci is
also an employee of CT Corporation.

         Mr. William T. Devanney,  Jr.,  whose  business  address is 11825 North
Pennsylvania Street, Carmel,  Indiana 46032, is Vice President,  Corporate Taxes
of CIHC. Mr. Devanney is also an officer of other subsidiaries of Conseco.

         Ms.  A.  M.  Horne,   whose  business  address is 1209  Orange  Street,
Wilmington,  Delaware 19801, is Secretary of CIHC. Ms. Horne is also an employee
of CT Corporation.

         Ms. Kim E.  Lutthans,  whose  business  address  is 1209 Orange Street,
Wilmington,  Delaware  19801,  is  Treasurer  of CIHC.  Ms.  Lutthans is also an
employee of CT Corporation.

         Mr. Gongaware is a director of CIHC.

         All of the  executive  officers  and  directors  of  Capitol  American,
Conseco and CIHC are United  States  citizens.  During the last five  years,  no
executive officer of Capitol American,  Conseco and CIHC has been convicted of a
criminal proceeding  (excluding traffic violations or similar  misdemeanors) nor
has  any  such  person  been  party  to  civil  proceedings  of  a  judicial  or
administrative body of competent jurisdiction  resulting in a judgement,  decree
or final order  enjoining  future  violations  of, or  prohibiting  or mandating
activities subject to, federal or state securities laws.

Item 3.  Source and Amount of Funds or Other Consideration.

         Effective April 11, 1997,  Capitol American  purchased from the Company
$10,000,000  of  12%  Convertible   Subordinated   Notes  of  the  Company  (the
"Debentures") pursuant to a Securities Purchase Agreement,  dated April 11, 1997
(the "Purchase Agreement"), between the Company and Capitol American. Subject to
acceleration,  the principal balance,  plus all accrued and unpaid interest,  of
the Debentures becomes due and payable on April 11, 2000. The


                                        7

<PAGE>



indebtedness under the Debentures is subordinate to certain senior  indebtedness
of the  Company.  Subject to the  approval  of the  conversion  features  of the
Debentures by the  shareholders  of the Company,  which approval was obtained on
July 8, 1997, the Debentures are convertible, at any time and from time to time,
at the option of Capitol  American,  upon 10 days  prior  written  notice to the
Company,  into  shares of Common  Stock at a rate equal to $3.00 per share.  The
number of shares of Common Stock into which the Debentures are  convertible  and
the conversion price are subject to certain antidilution provisions contained in
the Debentures. Capitol American made such investment out of working capital.

Item 4.  Purpose of Transaction.

         The purpose of Capitol  American,  Conseco  and CIHC in having  Capitol
American make its investment in the Company was for investment purposes.

         Capitol   American,   Conseco  and  the  Company  are   discussing  the
possibility  of the  guarantee  by  Capitol  American  and  Conseco  of  certain
indebtedness  of the  Company in return  for the  issuance  to Capitol  American
and/or  Conseco,  as the case  may be,  by the  Company  of  subordinated  notes
convertible  into additional  Common Stock in the event Capitol  American and/or
Conseco,  as the case may be,  are  obligated  to fund  under  their  respective
guarantees.

Item 5.  Interest in Securities of the Issuer.

                  (a) As a result of Capitol American's ownership of $10,000,000
         of the Debentures,  Capitol  American,  CIHC as the sole shareholder of
         Capitol   American  and  Conseco  as  the  sole  shareholder  of  CIHC,
         beneficially  own  3,333,333  shares of the Common  Stock  representing
         approximately  35.6%  of  the  shares  of  Common  Stock  deemed  to be
         outstanding.  Such beneficial ownership is based upon the conversion of
         the Debentures at a conversion price of $3.00 per share for $10,000,000
         of Debentures.

                  (b) Upon conversion of the Debentures,  Capitol  American will
         have the sole power to vote or to direct the vote and the sole power to
         dispose  or to direct the  disposition  of  3,333,333  shares of Common
         Stock.  Through their ownership of Capitol  American,  Conseco and CIHC
         may be deemed to share the power to direct the vote or  disposition  of
         such  shares  of  Common  Stock.  Pursuant  to  Rule  13d-4  under  the
         Securities  Exchange Act of 1934,  Conseco and CIHC expressly  disclaim
         beneficial ownership of such shares and declare that the filing of this
         statement shall not be construed as an admission of any such beneficial
         ownership.

                  (c) The only transactions involving  the Common Stock effected
          during the past 90 days by Capitol American,


                                        8

<PAGE>



         Conseco or CIHC are as described in this Schedule 13D.

Item 6.  Contracts,  Arrangements,  Understandings or Relationships with Respect
to Securities of the Issuer.

         See Item 3 above for a general  description of the conversion and other
features of the Debentures.

         In addition to  providing,  among other  things,  for the  purchase and
issuance of the Debentures and customary representations,  warranties, covenants
and events of default, the Purchase Agreement provides for:

                  (a) the  acceleration  and  repayment in full of the principal
         amount  of  the  Debentures,  together  with  all  accrued  and  unpaid
         interest,  in the event of the  occurrence of an event of default under
         the Purchase Agreement;

                  (b) the  acceleration  and  repayment  in full of all  amounts
         owing under the Debentures or, at the option of Capitol  American,  the
         redemption  by the Company of the  Debentures  for an aggregate  amount
         equal to the market  value of the  maximum  number of shares into which
         the  Debentures are  convertible,  if (upon the earlier of the optional
         conversion  or maturity  date of the  Debentures)  the Company fails or
         refuses to register the shares of Common Stock of the Company issued or
         issuable  to Capitol  American  under the  Securities  Act of 1933,  as
         amended (the "Act"),  pursuant to the  Registration  Rights  Agreement,
         dated as of April 11,  1997,  among the Company,  and Capitol  American
         (the "Registration Rights Agreement"); and

                  (c) the right of Capitol  American  to  purchase  subordinated
         indebtedness to be issued by the Company in the future on terms no less
         favorable  than such  subordinated  indebtedness  would be  offered  to
         others.

         The Registration  Rights Agreement  generally obligates the Company, at
the request of Capitol  American,  to effect the  registration  of the shares of
Common Stock into which the Debentures are converted;  provided,  however,  that
the Company is obligated to make only two such registrations.  In addition,  the
Company is  obligated  to provide  Capitol  American  with  certain  "piggyback"
registration rights.

         The Company,  Conseco, Capitol American and certain stockholders of the
Company holding a majority of the issued and outstanding  shares of Common Stock
of the Company (the  "Stockholders")  are parties to that certain  Stockholders'
Agreement, dated April 11, 1997, which, among other things:

                  (a) fixes the number of directors of the Company at six;


                                        9

<PAGE>



                  (b) entitles Conseco   to  have two  designees on the Board of
         Directors of the Company, one designee on the   audit  and compensation
         committees  of  the  Company  and  one  representative  to  serve in an
         operations capacity;

                  (c)  entitles   the  Stockholders  to have one designee on the
         Board of Directors of the Company;

                  (d) with  certain  exceptions,  restricts  the transfer of any
         securities owned by the Stockholders  until April 11, 1998 and requires
         the  Stockholders  in the  aggregate to continue to own at least 51% of
         the Common  Stock of the  Company  from April 11,  1998 until April 11,
         2000;

                  (e) in the  event  that  Conseco  makes a tender  offer to all
         holders of Common  Stock of the  Company  prior to April 11,  1998 at a
         price per share  equal to the  greater of (x) the  market  value of the
         Common Stock or (y) $4.00, requires the Stockholders to tender at least
         such number of shares of Common  Stock as will  reduce the  holdings of
         the  Stockholders  in  the  aggregate  below  20%  of  the  issued  and
         outstanding Common Stock of the Company; and

                  (f) obligates the Stockholders to vote for the approval of the
         issuance  of  the  Debentures  to  Capitol  American and the conversion
         provisions described therein.

Item 7.  Material to Be Filed as Exhibits.

                  *(a)     Securities Purchase Agreement, dated as of April 11,
         1997, between the Company and Capitol American.

                  *(b) 12% Subordinated  Convertible Note, dated April 11, 1997,
         in the principal amount of $10,000,000 issued to Capitol American.

                  *(c)  Stockholders'  Agreement,  dated as of April  11,  1997,
         among the Company, Conseco, Capitol American and the stockholders named
         therein.

                  *(d)  Registration  Rights  Agreement,  dated as of April  11,
         1997, between the Company and Capitol American.

                   (e)     Joint Filing Agreement, dated as of July 18, 1997,
between Capitol American, Conseco and CIHC.

                  *  Incorporated  by reference  from the Form 10-K filed by the
Company on April 15, 1997.





                                       10

<PAGE>




                                   SIGNATURES


         After  reasonable  Inquiry and to the best of our knowledge and belief,
the  undersigned  certify that the  information  set forth in this  statement is
true, complete and correct.

Date: July 18, 1997

                                   Capitol American Life Insurance
Company


                                   By:/S/DONALD F. GONGAWARE
                                      ----------------------------
                                   Name: Donald F. Gongaware
                                   Title: President



                                   Conseco, Inc.


                                   By: /S/DONALD F. GONGAWARE
                                       ---------------------------
                                   Name: Donald F. Gongaware
                                   Title: Executive Vice President


                                   CIHC, Inc.

                                   By: /S/WILLIAM T. DEVANNEY, JR.
                                       ---------------------------
                                   Name:   William T. Devanney, Jr.
                                   Title:  Vice President












                                       11

<PAGE>
<TABLE>
<CAPTION>


                                                   EXHIBIT INDEX

Item     Description                                                                                    Page
- ----     -----------                                                                                    ----
<S>     <C>                                                                                             <C>
*1.      Securities Purchase Agreement, dated as of April 11, 1997, between
         the Company and Capitol American.

*2.      12% Subordinated Convertible Note, dated April 11, 1997, in the
         principal amount of $10,000,000 issued to Capitol American.

*3.      Stockholders' Agreement, dated as of April 11, 1997, among the
         Company, Conseco, Capitol American and the stockholders named
         therein.

*4.      Registration Rights Agreement, dated as of April 11, 1997,
         between the Company and Capitol American.

 5.      Joint Filing Agreement, dated as of July 18, 1997, between                                      13
         Capitol American, Conseco and CIHC.

<FN>
         * Incorporated  by reference from the Form 10-K filed by the Company on April 15, 1997.
</FN>
</TABLE>
                                       12




                             JOINT FILING AGREEMENT

         This will confirm the agreement by and among all the  undersigned  that
the  Schedule  13D filed on or about this date with  respect  to the  beneficial
ownership of the undersigned of shares of the Common Stock of General Acceptance
Corporation is being filed on behalf of each of the undersigned.  This agreement
may be  executed in two or more  counterparts,  each of which shall be deemed an
original,  but  all  of  which  together  shall  constitute  one  and  the  same
instrument.


Dated: July 18,1997                         CONSECO, INC.



                                            By: /S/DONALD F. GONGAWARE
                                               -------------------------------
                                               Donald F. Gongaware,
                                               Executive Vice President


                                            CAPITAL AMERICAN LIFE INSURANCE
                                              COMPANY



                                            By:/S/GONALD F. GONGAWARE
                                               -----------------------------
                                               Donald F. Gongaware,
                                               President

                                            CIHC, INCORPORATED



                                            By:/S/WILLIAM T. DEVANNEY, JR.,
                                               -----------------------------
                                               William T. Devanney, Jr.,
                                               Vice President










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