CONSECO INC ET AL
PRE 14A, 1997-03-21
ACCIDENT & HEALTH INSURANCE
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

         Filed by the  registrant  X Filed by a party other than the  registrant
         Check the appropriate box:

          X       Preliminary proxy statement
                  Definitive proxy statement
                  Definitive additional materials
                  Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

                                  CONSECO, INC.
                (Name of Registrant as Specified in Its Charter)

                                       N/A
                   (Name of Person(s) Filing Proxy Statement,
                          if other than the Registrant)

Payment of filing fee (Check the appropriate box):
         X        No fee required.

                  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
                  and 0-11.

        (1)    Title of each class of securities to which transaction applies:
        (2)    Aggregate number of securities to which transaction applies:
        (3)    Per unit price or other underlying value of transaction computed
               pursuant to Exchange Act Rule 0-11:(1)
        (4)    Proposed maximum aggregate value of transaction:
        (5)    Total fee paid:

         Fee paid previously with preliminary materials.

         Check box if any part of the fee is offset as provided by Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

         (1)    Amount previously paid:
         (2)    Form, Schedule or Registration Statement No.:
         (3)    Filing party:
         (4)    Date filed:

(1)      Set forth the amount on which the filing fee is calculated and state
         how it was determined.


                                        1

<PAGE>



                              [Conseco, Inc. logo]

                         11825 North Pennsylvania Street
                              Carmel, Indiana 46032

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                             To Be Held May 13, 1997

         Notice Is Hereby  Given That the  Annual  Meeting  of  Shareholders  of
Conseco,  Inc. (the  "Company"),  will be held at the Ritz Charles,  12156 North
Meridian Street,  Carmel,  Indiana,  at 11:00 a.m., local time, on May 13, 1997,
for the following purposes:

          1.      To  approve  an  amendment  to  the   Company's   Articles  of
                  Incorporation to increase the number of shares of common stock
                  authorized from 500,000,000 to 1,000,000,000;


          2.      To elect one  director  for a term ending in 1999 and three
                  directors for terms ending in 2000;

         3.       To approve the adoption of the 1997 Non-qualified Stock Option
                  Plan; and

         4.       To consider such other matters as may properly come before the
                  meeting.

         Holders of record of  outstanding  shares of the common stock  ("Common
Stock") and  Preferred  Redeemable  Increased  Dividend  Equity  Securities,  7%
PRIDES, Convertible Preferred Stock ("PRIDES") of the Company as of the close of
business on April 1, 1997, are entitled to notice of and to vote at the meeting.
Holders of Common  Stock and PRIDES will vote  together as a single class at the
meeting.  Holders  of Common  Stock have one vote for each share held of record,
and holders of PRIDES have 4/5 of one vote for each share held of record.

         Whether or not you plan to be present at the meeting,  please complete,
sign and return the enclosed form of proxy. No postage is required to return the
form of proxy in the enclosed  envelope.  The proxies of shareholders who attend
the meeting in person may be withdrawn and such shareholders may vote personally
at the meeting.

                                          By Order of The Board of Directors



                                          Lawrence W. Inlow, Secretary

April 10, 1997
Carmel, Indiana


                                        2

<PAGE>


                                PRELIMINARY COPY

                              [Conseco, Inc. logo]

                         11825 North Pennsylvania Street
                              Carmel, Indiana 46032



                                 PROXY STATEMENT

         This Proxy Statement is furnished in connection  with the  solicitation
of  proxies  by the  Board of  Directors  of  Conseco,  Inc.  ("Conseco"  or the
"Company") for the Annual Meeting of Shareholders  (the "Annual  Meeting") to be
held at the Ritz Charles,  12156 North Meridian Street,  Carmel,  Indiana on May
13, 1997, at 11:00 a.m.,  local time.  It is expected that this Proxy  Statement
will be mailed to the shareholders on or about April 10, 1997. Proxies are being
solicited  principally by mail. Georgeson and Company,  Inc. has been engaged to
solicit proxies and provide certain investor  analysis  services for the Company
for a fee of $11,000 plus reasonable out-of-pocket expenses. Directors, officers
and  regular  employees  of  Conseco  may also  solicit  proxies  personally  by
telephone, telegraph or special letter. All expenses incident to the preparation
and mailing to the shareholders of the Notice, Proxy Statement and form of proxy
are to be paid by Conseco.

         If the enclosed form of proxy is properly executed and returned in time
for the meeting, the named proxy holders will vote the shares represented by the
proxy in accordance with the instructions marked on the proxy.  Proxies returned
unmarked  will be voted in favor of the  proposals  referred to in the Notice of
Annual  Meeting of  Shareholders.  A shareholder  may revoke a proxy at any time
before it is exercised by mailing or delivering  to Conseco a written  notice of
revocation  or a  later-dated  proxy,  or by attending the meeting and voting in
person.

         Only  holders of record of shares of Conseco's  common  stock  ("Common
Stock") and shares of Conseco's Preferred  Redeemable  Increased Dividend Equity
Securities, 7% PRIDES,  Convertible Preferred Stock ("PRIDES" and, together with
the Common  Stock,  the "Conseco  Voting  Stock") as of the close of business on
April 1, 1997,  will be entitled to vote at the  meeting.  On such record  date,
Conseco had  __________  shares of Common Stock and  _________  shares of PRIDES
outstanding  and entitled to vote.  Holders of Common Stock and PRIDES will vote
together as a single  class at the Annual  Meeting.  Each share of Common  Stock
will be entitled to one vote with respect to each matter  submitted to a vote at
the  meeting.  Each  share of PRIDES  will be  entitled  to 4/5 of one vote with
respect to each  matter  submitted  to a vote at the  meeting.  The  presence in
person or by proxy of the  holders of Conseco  Voting  Stock  entitled to cast a
majority of the votes at the Annual Meeting is necessary to constitute a quorum.

         The election of Directors  will be  determined  by the plurality of the
votes cast by the holders of shares  present in person or by proxy and  entitled
to vote.  Consequently,  the four  nominees who receive the  greatest  number of
votes cast will be elected as Directors  of the  Company.  Action on any matter,
other than the election of directors,  is approved if the votes cast in favor of
the action exceed the votes cast against it.  Shares  present which are properly
withheld  as to  voting,  and  shares  present  with  respect  to which a broker
indicates that it does not have authority to vote ("broker non-votes"), will not
be counted. Abstention from voting or broker non-votes will have no effect since
such actions do not represent votes cast by shareholders.


                                        3

<PAGE>




                              SECURITIES OWNERSHIP

         The  following  table  sets  forth  information  as of  April  9,  1997
regarding  ownership of Common Stock (excluding  shares held by subsidiaries not
entitled to vote) by the only persons known to own  beneficially  more than five
percent thereof, by the Directors individually,  by the executive officers named
in the Summary Compensation Table on page 13 individually,  and by all executive
officers and Directors of Conseco as a group.  Where any footnote indicates that
shares included in the table are owned by, or jointly with, family members or by
an affiliate of such person,  the executive officer or Director may be deemed to
exercise shared voting and investment power with respect to those shares, unless
otherwise  indicated.  The  amounts  shown below for each of the  Directors  and
executive  officers do not include (i) stock options  which are not  exercisable
within 60 days of April 9, 1997 providing for the right to purchase an aggregate
of 8,947,240  shares of Common  Stock and (ii) an  aggregate of 2,997,689  units
(each  representing  one share of Common  Stock)  under  Conseco's  Amended  and
Restated   Stock  Bonus  and  Deferred   Compensation   Program  (the  "Deferred
Compensation  Program") and the Conseco 1994 Stock and Incentive Plan (the "1994
Stock Plan").  See footnote (2) to the Summary  Compensation Table and EXECUTIVE
COMPENSATION,  RELATED PARTY  TRANSACTIONS AND OTHER INFORMATION -- Compensation
of Directors.  The executive officers and Directors do not own any shares of any
other class of equity securities of Conseco. All share and per-share information
in this Proxy  Statement has been adjusted to reflect a two-for-one  stock split
of the Common Stock effected February 11, 1997.
<TABLE>
<CAPTION>

                                                                                               Shares Owned and
     Title of                                                                                 Nature of Ownership
       Class                          Name and Address(1)                                 Number              Percent
       -----                          -------------------                                 ------              -------
Five-Percent Owners:
<S>                         <C>                                                        <C>                          <C>  
Common Stock                Alex. Brown Investment Management                          13,637,020(2)                7.4%
                               135 East Baltimore Street
                               Baltimore, Maryland 21202
PRIDES                      Highbridge Capital Corporation                                235,614(3)               10.8
                               The Residence, Unit #2,
                               South Church Street
                               Grand Cayman, Cayman Islands,
                               British West Indies
                            Highbridge Capital Management, Inc.
                               767 Fifth Avenue
                               New York, New York 10153

Directors and Executive Officers:

Common Stock                Ngaire E. Cuneo                                             1,239,384(4)                   *
Common Stock                David R. Decatur, M.D.                                         42,710(5)                   *
Common Stock                Rollin M. Dick                                              4,005,198(6)                2.2
Common Stock                Donald F. Gongaware                                         3,958,338(7)                2.1
Common Stock                M. Phil Hathaway                                              116,856(8)                   *
Common Stock                Stephen C. Hilbert                                          8,488,722(9)                4.5
Common Stock                Lawrence W. Inlow                                          3,372,042(10)                1.8
Common Stock                James D. Massey                                              126,000(11)                   *
Common Stock                Dennis E. Murray, Sr.                                      1,696,694(12)                   *
Common Stock                John M. Mutz                                                   1,300(13)                   *
Common Stock                All executive officers and Directors
                               as a group (10 persons)                                23,047,244(14)               12.0
</TABLE>


                                        4

<PAGE>



(1)      Address given for five-percent owners only.

(2)      According  to a  Schedule  13G  dated  March 3,  1997,  filed  with the
         Securities and Exchange Commission, the holder is an investment adviser
         registered  under Section 203 of the  Investment  Advisers Act of 1940.
         The holder has indicated  that it has sole voting power with respect to
         1,441,872  of such shares and sole  dispositive  power as to all of the
         shares.

(3)       According  to a Schedule  13G dated  February 7, 1997,  filed with the
          Securities and Exchange Commission,  Highbridge Capital Corporation is
          a broker/dealer registered under Section 15 of the Securities Exchange
          Act of  1934.  Highbridge  Capital  Management,  Inc.  is the  trading
          manager of Highbridge Capital Corporation.  The Schedule 13G indicates
          that Highbridge Capital Corporation and Highbridge Capital Management,
          Inc.  have shared  voting and  dispositive  power with respect to such
          shares.

(4)      Of these shares, 964,248 are subject to options held by Ms. Cuneo which
         are  exercisable  within 60 days and 10,000 are  subject to a currently
         exercisable warrant held by her.

(5)      Of these shares, 2,000 are subject to options held by Dr. Decatur which
         are exercisable within 60 days and 710 shares are held by a partnership
         of which Dr.
         Decatur is a general partner.

(6)      Of  these  shares,  487,520  are  owned  by Mr.  Dick's  wife,  527,324
         (including 20,000 subject to a currently exercisable warrant) are owned
         by a  charitable  foundation  as to which  shares he shares  voting and
         investment power,  800,000 are owned by a limited  partnership of which
         Mr. Dick is the general partner,  1,355,552 are subject to options held
         by Mr. Dick which are exercisable  within 60 days, 225,200 are owned by
         a trust as to which Mr.  Dick's  wife has sole  voting  and  investment
         power,  200,000 are owned by a trust as to which Mr. Dick shares voting
         and investment  power and 1,322 are  attributable to Mr. Dick's account
         under the  ConsecoSave  Plan, a 401(k) savings plan. Mr. Dick expressly
         disclaims  beneficial  ownership of all shares  owned by his wife,  the
         trust as to which she has sole  voting and  investment  power,  and the
         charitable foundation.

(7)      Of these  shares,  62,000  are owned by Mr.  Gongaware's  wife,  75,600
         (including 20,000 subject to a currently exercisable warrant) are owned
         by a charitable  foundation as to which he shares voting and investment
         power,  280,000 are owned by a  charitable  trust as to which he shares
         voting and investment power,  72,000 are owned by irrevocable trusts as
         to which Mr.  Gongaware's  wife has sole voting and  investment  power,
         126,000 are owned by a trust as to which Mr.  Gongaware  shares  voting
         and  investment  power,  1,315,552  are subject to options  held by Mr.
         Gongaware  which  are   exercisable   within  60  days  and  1,062  are
         attributable to Mr. Gongaware's account under the ConsecoSave Plan. Mr.
         Gongaware expressly disclaims  beneficial ownership of all shares owned
         by his wife,  the trusts as to which she has sole voting and investment
         power, and the charitable foundation.

(8)      Of these shares,  16,000 are owned by Mr.  Hathaway's  wife, and 22,000
         are  subject  to options  held by Mr.  Hathaway  which are  exercisable
         within 60 days.

(9)      Of these shares,  3,978,992 are subject to options held by Mr.  Hilbert
         which are exercisable within 60 days,  1,380,000 are owned by trusts as
         to which he has  voting and  investment  power and  280,000  (including
         20,000  subject  to a  currently  exercisable  warrant)  are  held by a
         charitable  foundation as to which he has voting and investment  power.
         Mr.  Hilbert  expressly  disclaims  beneficial  ownership of all shares
         owned by the charitable foundation.

(10)     Of these  shares,  1,735,552  are subject to options  held by Mr. Inlow
         which are exercisable within 60 days, 400,000 are owned by trusts as to
         which he has voting and  investment  power,  80,000  (including  20,000
         subject to a currently  exercisable  warrant)  are held by a charitable
         foundation as to which he has voting and investment power and 1,158 are
         attributable to Mr. Inlow's account under the

                                        5

<PAGE>



         ConsecoSave Plan. Mr. Inlow expressly  disclaims  beneficial  ownership
         of all shares owned by the charitable foundation.

(11)     Of these shares, 22,000 are subject to options held by Mr. Massey which
         are exercisable within 60 days.

(12)     Of these  shares,  796 are owned by Mr.  Murray's  wife,  1,184,000 are
         owned by  retirement  plan trusts as to which  Mr. Murray shares voting
         and  investment  power,  and 22,000 are subject to options held by  Mr.
         Murray  which were exercisable within  60  days.  Mr.  Murray disclaims
         beneficial ownership of the shares held by his wife.

(13)     These shares are held by Mr. Mutz's wife, and he disclaims  beneficial
         ownership of such shares.

(14)     Includes  9,507,896  shares  subject to  outstanding  stock options and
         warrants which are exercisable within 60 days.

*Less than 1%.

                                        6

<PAGE>



                   AMENDMENT TO THE ARTICLES OF INCORPORATION
                       TO INCREASE AUTHORIZED COMMON STOCK

         At a  meeting  held on  February  18,  1997,  the  Company's  Board  of
Directors unanimously adopted a resolution  approving,  and submitting to a vote
of the  shareholders,  an  amendment to Article V of the  Company's  Amended and
Restated Articles of Incorporation (the "Articles of Incorporation") which would
increase the Company's  authorized  shares of Common Stock from  500,000,000  to
1,000,000,000.  If the  amendment to Article V is approved by the  shareholders,
the additional  authorized shares of Common Stock would be available for general
corporate purposes,  including  acquisitions,  raising additional capital, stock
dividends or stock splits.  In 1996 and 1997, the Company issued or reserved for
issuance  approximately  80.3 million shares of Common Stock in connection  with
the acquisitions of Life Partners Group, Inc., American Travellers  Corporation,
Transport Holdings Inc.,  Bankers Life Holding  Corporation and Capitol American
Financial  Corporation.  The Company also issued 127.1 million  shares of Common
Stock in April  1996 and  February  1997 to  effect  two-for-one  splits  of the
outstanding  shares.  All share  amounts in this Proxy  Statement  reflect  such
splits.

         On April 1, 1997,  the Company  had  outstanding  __________  shares of
Common Stock,  excluding  treasury  shares.  In addition,  __________  shares of
Common  Stock were  reserved  for  issuance  as follows:  _________  shares upon
conversion  of  outstanding  PRIDES,  _________  shares upon  conversion  of the
Company's 6.5% convertible  subordinated  debentures due 2005 (the  "Convertible
Debentures"),  _________  shares upon exercise of options or warrants  currently
outstanding  or remaining to be granted under the Company's  stock option plans,
_______  shares for  issuance  under other  employee  benefit  plans and _______
shares in connection with the pending acquisition of Pioneer Financial Services,
Inc.

         Currently,  the  Company  has  no  specific  plans,  understandings  or
arrangements  for issuing  any of the  additional  shares of Common  Stock to be
authorized by the proposed  amendment.  If the proposed  amendment is adopted by
the  shareholders,  the Board of Directors  could  authorize the issuance of any
authorized but unissued shares of Common Stock,  including  those  authorized by
the  amendment,  on  terms  determined  by it  without  further  action  by  the
shareholders,  unless the shares were issued in a  transaction,  such as certain
mergers or consolidations, requiring shareholder approval. All attributes of the
additional  shares of Common Stock would be the same as those of existing shares
of authorized and unissued  Common Stock.  Under the Articles of  Incorporation,
the  shareholders  of the Company have no  preemptive  rights to subscribe to or
purchase any shares of Common Stock, preferred stock, or other securities of the
Company.  Shareholders  should also note that issuance of  additional  shares of
capital  stock may tend to affect the voting,  dividend,  liquidation  and other
rights of the capital stock presently outstanding.

Required Vote

         The  amendment  of the  Company's  Articles  of  Incorporation  will be
approved  if the number of votes for the  amendment  exceeds the number of votes
against  it. The Board of  Directors  recommends  a vote "FOR"  approval  of the
amendment. Space is provided in the enclosed proxy card for shareholders to vote
for or against  approval of the  amendment,  or to abstain from  voting.  If the
shareholder  does not  indicate  a choice  with  respect to this  question,  the
enclosed proxy card will be voted for approval of the amendment.

Text of Amendment

         If the  shareholders  approve the  proposed  amendment,  the  pertinent
portion of Section 1 of Article V of the  Company's  Articles  of  Incorporation
would be amended to read as follows:


                                        7

<PAGE>



                                    ARTICLE V

                           Terms of Authorized Shares

         SECTION 1. Designation. The authorized shares of the  Corporation shall
be divided into two (2) classes as follows:

                         (a)  1,000,000,000  shares of Common Stock  without par
         value. The shares of Common Stock shall be identical with each other in
         all respects.

                    (The remainder of Section 1 is unchanged)


                                        8

<PAGE>



                              ELECTION OF DIRECTORS

         The Board of  Directors  consists of nine  members,  divided into three
classes  containing  three members each. John M. Mutz was appointed by the Board
in February  1997 to fill the  vacancy  created by the  resignation  of Louis P.
Ferrero  from  the  Board.   Mr.  Ferrero,   the  President  of  Conseco  Global
Investments, Inc., agreed to leave the Board in order to restore a nonmanagement
majority among Board members. Mr. Mutz has been nominated to serve the remaining
two-year term expiring in 1999.  Each of the other three Directors to be elected
at the  Annual  Meeting  have  been  nominated  to serve a term of  three  years
expiring in 2000.  All  Directors  will serve until  their  successors  are duly
elected and qualified.

         Unless authority is specifically withheld, the shares of Conseco Voting
Stock  represented  by the enclosed  form of proxy will be voted in favor of all
nominees.  Should any of the  nominees  become  unable to accept  election,  the
persons  named in the proxy will  exercise  their  voting power in favor of such
person or persons as the Board of Directors of Conseco may recommend. All of the
nominees have  consented to being named in this Proxy  Statement and to serve if
elected. The Board of Directors knows of no reason why any of its nominees would
be unable to accept election.

         The  Board  recommends  that you vote FOR the  election  of each of the
nominees for Director.

         The following  information regarding each person nominated for election
as a  Director,  and each  person  whose  term will  continue  after the  Annual
Meeting,   includes  such  person's  age,  positions  with  Conseco,   principal
occupation  and  business  experience  for the last five years,  and tenure as a
Director of Conseco:
<TABLE>
<CAPTION>

                                     Director                 Positions with Conseco, Principal                     Term
           Name and Age                Since                 Occupation and Business Experience                   Expiring
           ------------                -----                -----------------------------------                   --------
Nominees for Election as Directors:
<S>                                     <C>          <C>                                                           <C>
John M. Mutz, 61                        1997         President of PSI Energy, Inc. (electric utility)               1999
                                                     since 1993.  From 1989 to 1993, President of Lilly
                                                     Endowment Inc. (charitable foundation).  From 1980
                                                     to 1988, Lieutenant Governor of the State of
                                                     Indiana.

Rollin M. Dick, 65                      1986         Since 1986, Executive Vice President and                        2000
                                                     Chief Financial Officer of Conseco.  Also a
                                                     Director of American Life Holding Company,
                                                     General Acceptance Corporation and
                                                     Brightpoint, Inc.

James D. Massey, 62(1)(2)               1994         Retired.  From 1986 to June 1992 President                      2000
                                                     and Deputy Chief Executive Officer of Merchants
                                                     National Corp. and Chairman, President and
                                                     Chief Executive Officer of Merchants National
                                                     Bank (banking).

Dennis E. Murray, Sr., 57(1)(2)         1994         Since 1964, partner or principal of the Ohio                    2000
                                                     law firm of Murray & Murray Co., L.P.A.  and
                                                     its predecessor.
</TABLE>


                                        9

<PAGE>
<TABLE>
<CAPTION>




                                     Director                 Positions with Conseco, Principal                     Term
           Name and Age                Since                 Occupation and Business Experience                   Expiring
           ------------                -----                -----------------------------------                   --------
Directors Whose Terms of Office
  Will Continue After the Meeting:
<S>                                     <C>          <C>                                                              <C>   
Stephen C. Hilbert, 51                  1979         Since 1979, Chairman of the Board and Chief                      1998
                                                     Executive Officer, and since 1988 President, of
                                                     Conseco.  Also a Director of American Life Holding
                                                     Company and Vail Resorts Inc.

Ngaire E. Cuneo, 46                     1994         Since 1992, Executive Vice President, Corporate                  1998
                                                     Development of Conseco.  From 1986 to 1992,
                                                     Senior Vice President and Corporate Officer of
                                                     General Electric Capital Corporation.  Also a
                                                     Director of American Life Holding Company, Duke
                                                     Realty Investments, Inc. and NAL Financial Group
                                                     Inc.

M. Phil Hathaway, 67(1)(2)              1984         Retired.  Formerly, Treasurer of Cook Group,                     1998
                                                     Inc. (medical equipment, property and casualty
                                                     insurance, and real estate development operations).

David R. Decatur, M.D., 57(1)(2)        1995         Since 1967, a physician practicing in                            1999
                                                     Indianapolis, Indiana.  From 1988 to
                                                     1992, President and Chief Executive
                                                     Officer of Decatur Fitness Systems,
                                                     Inc. (health and nutritional products).
                                                     Since 1991, President and Chief
                                                     Executive Officer of Innovative
                                                     Health Systems, Inc. (health and
                                                     nutritional products).

Donald F. Gongaware, 61                 1985         Since 1985, Executive Vice President of                          1999
                                                     Conseco.  Also a Director of American Life
                                                     Holding Company.
<FN>
(1)      Member of Compensation Committee.

(2)      Member of Audit Committee.
</FN>
</TABLE>


                                       10

<PAGE>



             PROPOSAL TO ADOPT 1997 NON-QUALIFIED STOCK OPTION PLAN

         Background.  The Board of Directors has adopted,  and the  shareholders
are asked to approve,  the Conseco,  Inc. 1997  Non-qualified  Stock Option Plan
(the "1997  Plan").  The  purpose of the 1997 Plan is to provide  incentives  to
increase  the  personal  financial  identification  of key  personnel  with  the
long-term growth of the Company and the interests of the Company's  shareholders
through the ownership and performance of the Company's  Common Stock, to enhance
the  Company's  ability  to retain  key  personnel  and to  attract  outstanding
prospective executive employees.

         The Omnibus Budget  Reconciliation  Act of 1993 ("OBRA")  restricts the
ability of public companies to deduct for tax purposes compensation in excess of
$1,000,000  per year  paid to its five most  highly  compensated  officers.  The
shareholders  are asked to approve the material terms of the 1997 Plan, in part,
to satisfy the  requirement  of OBRA with respect to the  deductibility  of this
compensation.  The material  terms  consist of (i) the  individuals  eligible to
receive stock options, (ii) the business criteria on which awards under the 1997
Plan are  based,  and (iii) the  maximum  amount of stock  options  which may be
granted to an individual in any year under the 1997 Plan.

         The summary of the 1997 Plan which  appears  below is  qualified in its
entirety  by  reference  to the full  text of the 1997 Plan  attached  hereto as
Exhibit A.

         Types of Awards.  The 1997 Plan provides for the grant of non-qualified
stock options (options which are not "incentive stock options" under Section 422
of the Internal  Revenue Code of 1986, as amended (the  "Code")).  Awards may be
made  to the  same  person  on more  than  one  occasion  as  determined  by the
Compensation Committee of the Board of Directors (the "Committee").

         Term.  The 1997 Plan was  effective on April ___, 1997.  The 1997 Plan
will remain in effect until all awards have been satisfied or expired.  The 1997
Plan may be terminated by the Board of Directors,  but any such termination will
not affect awards made prior to termination.

         Administration.  The 1997 Plan will be  administered  by the Committee.
None of the  members of the  Committee  are  officers  or  employees,  or former
officers  or  employees,  of  the  Company  or  its  subsidiaries.   Other  than
participating  in formula  awards  under  other  employee  benefit  plans of the
Company, no member of the Committee shall be eligible to participate in the 1997
Plan or any other  employee  benefit plan while  serving on the  Committee.  The
Board  intends  that  each  member  of the  Committee  shall be a  "Non-Employee
Director" within the meaning of Rule 16b-3 under the Securities  Exchange Act of
1934 (the  "Exchange  Act") and an  "Outside  Director"  within  the  meaning of
Section  162(m)  of the  Code.  Subject  to the  terms  of the  1997  Plan,  the
Committee,  consistent  with the terms of the 1997 Plan, will have authority (i)
to select  personnel  to receive  awards,  (ii) to determine  the timing,  form,
amount or value and terms of grants,  and the  conditions and  restrictions,  if
any,  subject to which  grants  will be made and become  payable  under the 1997
Plan,  (iii) to construe  the 1997 Plan and to prescribe  rules and  regulations
with respect to the  administration of the 1997 Plan and (iv) to make such other
determinations  authorized under the 1997 Plan, as the Committee deems necessary
or appropriate.  All decisions made by the Committee shall be final, conclusive,
and binding on all parties.

         Eligibility.  Only  officers  of  the  Company  and  its  subsidiaries,
as designated by the Committee, are eligible to participate under the 1997 Plan.

         Shares  Subject to the 1997 Plan.  The number of shares of Common Stock
for which  non-qualified  stock options may be granted under the 1997 Plan, when
added  to all  outstanding,  unexpired  options  under  the  1997  Plan  and the
Company's other employee  benefit plans, may not exceed 20 percent of the shares
of Common Stock  outstanding on the date of grant.  In determining the number of
shares  outstanding on the date of grant, the Committee shall include the number
of shares then issuable under any  outstanding  securities of the Company (other
than options) which are then  exchangeable for or convertible into Common Stock.
The shares of Common Stock  issuable  under the 1997 Plan may be authorized  and
unissued shares or treasury shares.


                                       11

<PAGE>



         As of April 1, 1997,  there were (i)  _________  shares of Common Stock
outstanding,  (ii)  _________  shares  issuable  upon  conversion or exercise of
outstanding PRIDES,  Convertible  Debentures and warrants, and (iii) outstanding
options  to  purchase  _________  shares of  Common  Stock  under the  Company's
existing employee benefit plans.  Therefore,  as of April 1, 1997, Conseco would
have  been  permitted  to grant  options  under  the 1997  Plan to  purchase  an
aggregate of _________ shares of Common Stock. This number represents the amount
by which 20 percent of the sum of the shares  outstanding  plus shares  issuable
upon  conversion  (items (i) and (ii) above)  exceeds the number of  outstanding
stock  options.  Non-qualified  stock options may also be granted under the 1994
Plan.  As of the  date  of  this  Proxy  Statement,  _________  shares  remained
available  for grants and awards  under the 1994 Plan.  Grants of  non-qualified
options  under  the  1994  Plan are not  subject  to the 20  percent  limitation
contained in the 1997 Plan.

         Maximum  Awards.  The maximum number of shares of Common Stock that may
be subject  to options  granted  under the 1997 Plan to an  individual  optionee
during any calendar  year cannot  exceed the sum (subject to  adjustment  in the
event  of stock  dividends,  stock  splits  and  certain  other  events)  of (a)
1,000,000 plus (b) the number of shares (not to exceed  3,000,000)  which may be
issued pursuant to an option granted under a Reload Program as described  below,
plus (c) the number of options  provided for in an employment  contract that has
been  approved by a vote of the  shareholders.  As an  inducement  to holders of
non-qualified stock options to exercise those options significantly before their
expiration date, the Committee may offer a Reload Program to such holders. Under
the Reload  Program,  new options may be granted for a number of shares equal to
(a) the sum of (i) the total  exercise  price of the prior options  exercised in
the Reload  Program  plus (ii) the taxes  incurred  by the holder as a result of
such  exercise  (deemed  to be 45% of the  taxable  income  resulting  from such
exercise)  divided  by (b) the  exercise  price per  share of the newly  granted
option.

         Stock Options. The Committee may grant awards in the form of options to
purchase  shares of Common Stock.  The Committee will, with regard to each stock
option,  determine the number of shares subject to the option and the manner and
time of the  option's  exercise.  The  exercise  price of a stock option will be
equal to the fair  market  value of the  Common  Stock on the date the option is
granted. Each option will be a non-qualified stock option. The option price upon
exercise may, at the  discretion of the  Committee,  be paid by a participant in
cash,  shares of Common  Stock or a  combination  thereof.   Except as set forth
below with regard to Change of Control, no option will be exercisable within six
months  of the  date of  grant.  The  effect  of an  optionee's  termination  of
employment  by reason of death,  retirement,  disability,  or otherwise  will be
specified in the option agreement which evidences each option grant.

         Agreements.  Each  award  under the 1997 Plan will be  evidenced  by an
agreement in such form and containing such provisions not inconsistent  with the
provisions of the  applicable  plan as the  Compensation  Committee from time to
time approves. In applicable situations,  such agreements may include provisions
providing  for the  payment of the  option  price,  in whole or in part,  by the
delivery of a number of shares of Common Stock (plus cash if necessary) having a
fair market value equal to any option price.  Such  agreements may also include,
without  limitation,  provisions  relating to (i) vesting (including a provision
that  options  shall  continue to vest and remain  exercisable  for so long as a
holder who  terminates  employment  with the Company  remains an employee of any
Conseco  subsidiary  or an affiliate of  Conseco),  (ii) tax matters  (including
provisions (x) covering any applicable  employee wage withholding  requirements,
(y)  prohibiting  a holder from making an election  under  Section  83(b) of the
Code, or (z) providing  "gross up" payments to compensate  eligible  individuals
for any excise  taxes  imposed as a result of a Change of Control  payment)  and
(iii) any other matters not  inconsistent  with the terms and  provisions of the
1997 Plan that the Committee in its sole  discretion  determines.  The terms and
conditions of agreements need not be identical.

         Amendment.  The Board of Directors  may at any time  terminate or amend
the 1997 Plan in any respect, except that the Board may not, without approval of
the  shareholders of the Company,  amend the 1997 Plan so as to (i) increase the
limitation on the number of shares of Common Stock which may be issued under the
1997 Plan or change the option exercise price;  (ii) modify the  requirements as
to eligibility  for  participation;  or (iii)  materially  increase the benefits
accruing to participants under the 1997 Plan. No amendment or termination of the
1997 Plan shall, without the consent

                                       12

<PAGE>



of the optionee or participant  in the 1997 Plan,  alter or impair the rights of
such person under any options theretofore granted under the 1997 Plan.

         Change of Control. In order to maintain all of the participants' rights
in the  event of a  Change  of  Control  (as  defined  in the  1997  Plan),  all
outstanding options shall immediately vest and become exercisable or satisfiable
upon the occurrence of a Change of Control.  The Committee,  in its  discretion,
may  determine  that  upon the  occurrence  of such a  transaction,  each  award
outstanding  shall terminate  within a specified  number of days after notice to
the holder thereof, and such holder shall receive, with respect to each share of
Common Stock  subject to such  option,  cash in an amount equal to the excess of
(i) the  higher of (x) the Fair  Market  Value (as  defined in the 1997 Plan) of
such  share  of  Common  Stock  immediately  prior  to the  occurrence  of  such
transaction  or (y)  the  value  of the  consideration  to be  received  in such
transaction  for one share of Common  Stock  over (ii) the price per  share,  if
applicable,  of  Common  Stock set forth in such  option.  If the  consideration
offered to  shareholders  of the Company in any  transaction  described  in this
paragraph  consists of anything other than cash, the Committee  shall  determine
the fair cash  equivalent of the portion of the  consideration  offered which is
other than cash.  These  provisions will not terminate any rights of a holder to
further payments  pursuant to any agreement  between the Company and such holder
following a Change of Control. A "Change of Control" of the Company is deemed to
occur  under the 1997 Plan if:  (i) any person  becomes  the  beneficial  owner,
directly or indirectly, of securities of Conseco representing 25 percent or more
of the combined voting power of Conseco's  outstanding  securities then entitled
to vote for the election of directors;  or (ii) as the result of a tender offer,
merger, consolidation,  sale of assets, or contest for election of directors, or
any combination of the foregoing  transactions  or events,  individuals who were
members  of the Board of  Directors  of  Conseco  immediately  prior to any such
transaction  or event shall not  constitute a majority of the Board of Directors
following  such  transaction  or event.  However,  no Change of Control shall be
deemed to have occurred if and when either: (i) any such change is the result of
a  transaction  which  constitutes  a "Rule 13e-3  transaction"  as such term is
defined in Rule 13e-3  promulgated  under the 1934 Act;  or (ii) any such person
becomes,  with the approval of the Board of Directors of Conseco, the beneficial
owner of securities of Conseco  representing 25 percent or more but less than 50
percent of the combined  voting power of Conseco's then  outstanding  securities
entitled to vote with respect to the  election of its Board of Directors  and in
connection therewith represents,  and at all times continues to represent,  in a
filing,  as  amended,  with  the SEC on  Schedule  13D or  Schedule  13G (or any
successor  Schedule  thereto) that "such person has acquired such securities for
investment  and not  with  the  purpose  nor  with the  effect  of  changing  or
influencing  the control of Conseco,  nor in connection with or as a participant
in any  transaction  having  such  purpose or  effect,"  or words of  comparable
meaning and import.

Federal Income Tax Consequences

         Non-Qualified Stock Options.  Under current federal income tax law, the
grant of a  non-qualified  stock  option has no tax effect on the Company or the
option holder to whom it is granted.  Generally, the exercise of the option will
result in ordinary  income to the option  holder equal to the excess of the fair
market value of the shares at the time of exercise over the option price. If the
option holder pays cash to exercise the option, the option holder's tax basis in
the shares  received  will be the  aggregate  exercise  price paid by the option
holder plus the amount of taxable  income  recognized  upon  exercise.  Upon any
subsequent disposition of such shares, gain or loss will be capital gain or loss
and will be long term if such shares are held more than one year after exercise.
Generally,  the Company will be allowed to take a deduction  for federal  income
tax  purposes  in an  amount  equal  to such  recognized  income  at the time of
recognition for ordinary income by the option holder.

         If the option  holder pays the exercise  price by  delivering  existing
shares of the Common Stock,  the tax treatment of the income from the difference
between the option price and the fair market value of the stock  received is the
same as described above. Generally no gain is recognized by the option holder on
the transfer of the option holder's existing stock. The corresponding  number of
shares  received  on  exercise  of the option will be treated as if they are the
same as the shares used to pay for the exercise of the option. Thus, gain on the
shares  used to pay the option  price  will be  deferred  until the  substituted
shares received are later sold.

                                       13

<PAGE>



         Effect of Restrictions. Under general tax rules, if the shares received
on exercise of non-qualified options are subject to restrictions on transfer and
risk of forfeiture,  taxation of the transaction  (and the Company's  deduction)
will be deferred until the restrictions  lapse,  unless the participant makes an
election  to be taxed  at the time of  exercise  in which  case a  corresponding
deduction will be allowed for the Company.  Award agreements may also prohibit a
holder from making an election to be taxed before the lapse of the restrictions.

         Section 162(m) Deductibility Limitation. As noted above, under OBRA the
allowable  federal  income tax deduction for  compensation  paid or accrued with
respect to the chief executive officer and as many as four other officers of the
Company is limited to no more than $1,000,000 per year. However,  Section 162(m)
of the Code provides an exception to the deductibility limitation. The 1997 Plan
is intended to comply with Section  162(m) of the Code,  thereby  preserving the
Company's deduction for any compensation paid to its executive officers. Section
162(m)  provides  that  income  received  by the five  most  highly  compensated
officers  of a  publicly traded  company  in  excess of  $1,000,000  will not be
deductible   by  that   company   unless   such   income  is   derived   from  a
performance-based  plan  within  the  meaning of  Section  162(m).  Compensation
generated by options  granted under the 1997 Plan  generally will be entitled to
the benefit of an exception if they are granted at fair-market value on the date
of grant  because  (a) the 1997 Plan,  as it applies to such  officers,  will be
administered by a committee  consisting solely of "outside directors" within the
meaning  of  Section  162(m),  (b) the 1997  Plan  will be  effective  only upon
approval by the Company's  shareholders and (c) the 1997 Plan limits the maximum
number of options that can be granted to any  executive for any calendar year to
the sum (subject to adjustment for stock splits,  etc.) of (i)  1,000,000,  plus
(ii) the number of shares (not to exceed 3,000,000) which may be issued pursuant
to an option granted under a Reload Program,  plus (iii) options provided for in
an employment contract that has been approved by a vote of the shareholders. Any
options  granted at a price below fair market  value on the date of grant may be
subject to the OBRA  deduction  limitation  unless  such  awards meet a separate
performance exception.

         Other  Deductibility  Limits.  Awards  under the 1997 Plan  provide for
accelerated  exercisability  or vesting upon a change in ownership or control of
the Company,  which may cause certain amounts to be  characterized  as parachute
payments. An employee generally is deemed to have received a "parachute payment"
in the amount of  compensation  that is contingent upon a change in ownership if
such  compensation  exceeds,  in the aggregate,  three times the employee's base
amount,  which is generally the employee's  average annual  compensation for the
five preceding years. An employee's  "excess parachute payment" is the excess of
the employee's  total parachute  payments over three times such base amount.  An
employee  will be subject to a 25% excise tax on, and the Company will be denied
a deduction for, any "excess parachute payment."

         No grants have been made under the 1997 Plan.  The  closing sales price
of the  Common  Stock on March  20,  1997,  as  reported  on the New York  Stock
Exchange, was $37.625 per share.

                                       14

<PAGE>



               EXECUTIVE COMPENSATION, RELATED PARTY TRANSACTIONS
                              AND OTHER INFORMATION

Report of the Compensation Committee on Executive Compensation

         The  Compensation  Committee  of the  Board of  Directors  reviews  and
approves  compensation  plans in which  Conseco's  officers  and  directors  are
entitled to participate, the terms of employment contracts with Conseco's senior
executive officers and the annual cash bonuses paid to Conseco's  executive vice
presidents. The Compensation Committee also administers the 1994 Stock Plan, the
1997  Plan,  Deferred  Compensation  Program  and  other  incentive  plans.  The
Compensation  Committee is currently composed of four independent,  non-employee
members of the Board.

         The  compensation of the Company's Chief Executive  Officer (the "CEO")
is established by the terms of his Employment  Agreement  dated January 1, 1987,
as amended (the "CEO  Contract").  Under the CEO Contract,  the major portion of
the  CEO's  cash  compensation  is  tied  directly  to the  Company's  financial
performance, because his annual cash bonus is a fixed percentage (three percent)
of the Company's consolidated pre-tax net profits for the year (before deduction
of the  bonus  payable  to the CEO  under  the CEO  Contract).  For  1996,  such
consolidated  pre-tax net profits were $452.5  million,  resulting in a bonus to
the CEO of $13,576,436.

         Conseco's  Executive Vice  Presidents  ("EVPs"),  all of whom are Named
Officers  in the Summary  Compensation  Table,  are  employed  under  employment
agreements  which provide for a base salary of $250,000 per year and annual cash
bonuses in the discretion of the Board of Directors.  In 1994, the  Compensation
Committee adopted the  Performance-Based  Compensation  Bonus Plan for Executive
Vice  Presidents  (the "Bonus  Plan")  under which cash bonuses for the EVPs are
determined  by a formula  in  compliance  with  Section  162(m) of the  Internal
Revenue Code. The Bonus Plan was approved by the shareholders at the 1994 Annual
Meeting of  Shareholders.  The  Compensation  Committee has the sole discretion,
taking into account such subjective factors or other matters as they believe are
appropriate in the best interests of Conseco and its  shareholders,  to decrease
the  bonus  otherwise  payable  to an EVP  under  the  Bonus  Plan,  if the  CEO
recommends such a decrease.

         The Bonus Plan  provides  for  annual  performance-based  cash  bonuses
determined based upon a percentage of Conseco's consolidated pre-tax net profits
for the year (before  deduction  of bonuses  payable to the EVPs under the Bonus
Plan or to the CEO under the CEO  Contract).  Under the Bonus Plan,  each of the
EVPs was  entitled to receive for 1996 a  performance-based  cash bonus equal to
one percent of the consolidated pre-tax net profits of Conseco.  Such percentage
was  determined  based upon the average  return on equity ("ROE") of Conseco for
the two years  ending  December  31,  1995  compared  to the  average ROE of all
publicly-held life and health insurance  companies for the same period (the "ROE
Ratio").  Because the ROE Ratio was greater than 200% for such  two-year  period
the EVPs were  entitled  to a bonus  equal to one  percent  of the  consolidated
pre-tax net  profits of  Conseco.  The  Compensation  Committee  adopted the one
percent  level for 1996 bonuses as provided for by the formula in the Bonus Plan
based upon its subjective belief that providing  significant  awards to the EVPs
for Conseco's level of pre-tax net profits would provide appropriate  incentives
to the EVPs to  contribute  to the  performance  of  Conseco.  The  consolidated
pre-tax net profits of Conseco for 1996 were $471.4 million (before deduction of
bonuses  payable  to the  EVPs  and  CEO),  resulting  in a bonus to each EVP of
$4,714,040 for 1996. Pursuant to the Bonus Plan, the bonuses for 1997 will be up
to one percent of the consolidated  pre-tax net profits of the Company depending
upon the ROE Ratio for the three years  ending  December 31, 1996 and subject to
downward adjustment by the Compensation Committee as described above.

         The  Compensation  Committee views the grant of stock options to be the
Company's key long-term  incentive  reward  program for the Company's  officers,
including the Named  Officers.  The Committee  believes that because options are
granted with an exercise  price equal to the market value of the Common Stock on
the date of grant, they are an effective  incentive for officers to create value
for  the  Company's  shareholders  and  are  an  excellent  means  of  rewarding
executives who are in a position to contribute to the Company's long-term growth
and profitability.  Options have been granted annually to the Company's officers
below the EVP level,  based on a formula  which relates the value of the options
granted to a percentage of the recipient's annual cash compensation.

                                       15

<PAGE>



Options have been  granted  periodically  to the Named  Officers as a reward for
contributing  to  the  achievement  of a  specific  project  or  transaction  or
exceptional performance relative to targeted profit goals, or as an incentive to
future growth and  profitability.  The number of options  granted to the CEO and
the EVPs is not  based on a formula  such as the one which is used to  determine
the number of options granted to the other officers of the Company.

         In March  1996,  the Board of  Directors  approved  an option  exercise
Reload  Program under which the CEO and the EVPs  exercised  outstanding  vested
stock  options  to  purchase  3,111,584  shares of  Common  Stock.  The  options
exercised would otherwise have remained exercisable until the years 2000 through
2002.  As a result of the  exercise,  the Company  will be able to realize a tax
deduction  of  approximately  $45  million,  equal  to the  aggregate  tax  gain
recognized by the  executives  as a result of the  exercise.  No cash was either
received or paid by the participants in the program;  participants  paid for the
exercised options by tendering approximately 320,000 previously owned shares and
Conseco withheld  approximately  1,284,000 shares from the exercise  proceeds to
cover federal and state taxes owed by the executives as a result of the exercise
transaction. As part of the inducement to exercise the options, the Compensation
Committee  also  granted new options at the current  market price to the CEO and
the EVPs equal to the number of shares surrendered and withheld for taxes.

         Net of withheld shares,  the participants  received 1,508,000 shares of
Common  Stock in the program.  As a result of the program,  the number of shares
owned by  executives  increased and the dilution  attributable  to stock options
decreased.  The program also made it possible for the executives to avoid having
to sell a large  number of shares in the open market to pay the tax  obligations
generated by the option  exercise,  thereby  eliminating a  potentially  adverse
effect on the market price of the Common Stock. No other options were granted in
1996 to the CEO or the EVPs.

         The Compensation Committee believes options previously granted provided
appropriate incentives to the CEO and the EVPs to make significant contributions
to increases in the market capitalization of Conseco. The Compensation Committee
desired to continue such incentives.

         The CEO,  EVPs and outside  Directors  are  eligible to receive  annual
stock unit awards under the 1994 Stock Plan. The total amount awarded by Conseco
in any year, together with all prior stock unit awards under the 1994 Stock Plan
and all similar awards under the Deferred  Compensation Program since January 1,
1989,  may not exceed  Conseco's  consolidated  total net gains from the sale of
investments since January 1, 1989. Conseco's total award for a year is allocated
pro rata among the participants  based on their relative  salary,  fee and bonus
compensation for the year.  However,  the amount awarded to a participant in any
year may not  exceed  the  greater of $15,000 or 10 percent of his or her salary
and bonus  compensation  for such year,  unless Conseco's fully diluted earnings
per share (reduced by the fully diluted earnings per share attributable to gains
or losses from the sale of investments) for such year exceed 110 percent of such
earnings per share for the preceding  year, in which case the amount awarded may
not exceed the greater of $30,000 or 20 percent of the participant's salary, fee
and bonus compensation for the year. The awards are converted each year to units
representing  shares of Common Stock by dividing the amount of the awards by the
average  market  price per share for the Common  Stock for the year.  Each award
becomes vested only if the  participant  remains  employed with Conseco for five
years  after the award or dies,  becomes  disabled  or  attains  age 60 while so
employed,  or upon a change of control of Conseco.  See -- Employment  Contracts
and Change-In-Control Arrangements for the definition of change of control.

                                          COMPENSATION COMMITTEE

                                          James D. Massey, Chairman
                                          David R. Decatur, M.D.
                                          M.  Phil Hathaway
                                          Dennis E. Murray, Sr.


                                       16

<PAGE>



Performance Graph

         The Performance Graph compares  Conseco's  cumulative total shareholder
return on its Common Stock for a five-year period (December 31, 1991 to December
31,  1996)  with the  cumulative  total  return  of the  Standard  & Poor's  500
Composite  Stock  Price  Index  (the "S&P 500  Index")  and the Dow  Jones  Life
Insurance  Index.  The comparison for each of the periods  assumes that $100 was
invested on December 31, 1991 in each of the Common Stock,  the stocks  included
in the S&P 500 Index and the stocks  included  in the Dow Jones  Life  Insurance
Index. Conseco has been included in the S & P 500 Index since January 15, 1997.
<TABLE>
<CAPTION>

                 Comparison of Five-Year Cumulative Total Return
        Among Conseco, S&P 500 Index and Dow Jones Life Insurance Index

                              [Performance Graph]

Measurement                                         DJ Life              S & P 500
  Period               Conseco, Inc.            Insurance Index            Index
  ------               -------------            ---------------            -----   
  <S>                       <C>                       <C>                   <C>   
  1991                      100                       100                   100
  1992                      151                       131                   108
  1993                      181                       130                   118
  1994                      142                       117                   120
  1995                      207                       163                   165
  1996                      423                       215                   203
</TABLE>

<TABLE>
<CAPTION>

                                                                          Five-Year
                                                                           Average
                                                                           Annual
                                                                           Total
                           1991    1992    1993    1994    1995    1996    Return
                           ----    ----    ----    ----    ----    ----    ------
<S>                        <C>     <C>     <C>      <C>     <C>     <C>     <C>
Conseco, Inc.              100     151     181      142     207     423     33.4%

DJ Life Insurance Index    100     131     130      117     163     215     16.5%

S & P 500 Index            100     108     118      120     165     203     15.2%
</TABLE>




                                       17

<PAGE>



Summary Compensation Table

      The following Summary  Compensation Table sets forth the cash compensation
and certain other  components  of the  compensation  of Stephen C. Hilbert,  the
Chairman of the Board, President and Chief Executive Officer of Conseco, and the
other  four most  highly  compensated  executive  officers  of  Conseco  in 1996
(collectively, the "Named Officers").
<TABLE>
<CAPTION>

                                                                                          Long-Term Compensation
                                                    Annual Compensation                       Awards
                                                    -------------------                           Number of
                                                                                                  Securities
                                                                                                  Underlying
                                                                                     Restricted    Options/     All Other
                                                                                        Stock        SARs        Compen-
 Name and Principal Position        Year       Salary      Bonus       Other(1)       Awards(2)  (in shares)(3) sation(4)
 ---------------------------        ----       ------      -----       --------       ---------   ------------- --------    
<S>                                 <C>       <C>       <C>             <C>          <C>          <C>              <C>
Stephen C. Hilbert                  1996      $250,000  $13,576,436     $135,594     $               819,240       $3,498
Chairman of the Board,              1995       250,000    7,416,286      152,751      2,355,190    1,000,000        3,174
  President and                     1994       250,000    9,481,116      166,649        768,371    5,688,000        4,134
  Chief Executive Officer

Ngaire E. Cuneo                     1996       250,000    4,714,040                                   48,080        1,129
  Executive Vice President,         1995       250,000    2,564,186                     864,557      400,000          959
  Corporate Development             1994       250,000    2,504,608                     217,506      600,000          752

Rollin M. Dick                      1996       250,000    4,714,040                                  245,800       23,700
  Executive Vice President and      1995       250,000    2,564,186                     864,557      400,000       15,167
  Chief Financial Officer           1994       250,000    2,504,608                     217,506    1,688,000       11,057

Donald F. Gongaware                 1996       250,000    4,714,040                                  245,800       17,357
  Executive Vice President and      1995       250,000    2,564,186                     864,557      400,000       10,097
  Chief Operations Officer          1994       250,000    2,504,608                     217,506    1,528,000        9,170

Lawrence W. Inlow                   1996       250,000    4,714,040                                  245,800       11,149
  Executive Vice President and      1995       250,000    2,564,186                     864,557      400,000        5,269
  General Counsel                   1994       250,000    2,504,608                     217,506    1,288,000        4,332
</TABLE>

(1)      Amounts  for  1996,  1995  and  1994  include  $116,470,  $116,470  and
         $120,429,   respectively,   of  imputed  interest  on  a  $1.9  million
         interest-free  loan  made to Mr.  Hilbert  in  1988.  The  other  Named
         Officers did not have other annual  compensation for 1996, 1995 or 1994
         which is required  to be listed  under SEC rules  concerning  executive
         officer and director compensation disclosure.

(2)      The amounts shown for 1996 in this column  represent the value of units
         (each unit represents one share of Common Stock) awarded for 1996 under
         the 1994 Stock Plan based on the market  value of the Common  Stock  at
         March  31, 1997, the date of award.  The amounts shown for 1995 in this
         column represent the value of stock  units  awarded  for 1995 under the
         1994 Stock Plan based on the market value of the Common  Stock at March
         31, 1996, the date of award.  The amounts shown for 1994 in this column
         represent the value of stock units  awarded   for   1994 under the 1994
         Stock Plan based on the market value of the  Common  Stock at March 31,
         1995, the  date of  the  award.  Dividends are paid on the stock units.
         Units awarded to Messrs. Dick and Gongaware vest  immediately  pursuant
         to  the  terms  of  the  1994  Stock  Plan. The  table  below shows the
         aggregate   holdings of stock units at April 10, 1997 as if outstanding
         on December 31, 1996,  the  aggregate  value of such  stock units as of
         December  31, 1996 for each  Named Officer and the number of such stock
         units  vested (although  in    each    case  the  distribution  of  the
         Common  Stock represented  by  such  units  has  been deferred  at  the
         election  of  the  Named Officer).

                                       18

<PAGE>
<TABLE>
<CAPTION>




                                                                      Aggregate
                                                                      Units in           Aggregate
                                                                    Participant's        Value at             Vested
                                                                       Account           12/31/96              Units
                                                                       -------           --------              ----
         <S>                                                           <C>               <C>                   <C>   
         Stephen C. Hilbert                                            1,684,110         $53,207,350           1,013,555
         Ngaire E. Cuneo                                                 166,544           5,261,750               --
         Rollin M. Dick                                                  241,248           7,621,929             241,248
         Donald F. Gongaware                                             476,146          15,043,238             476,146
         Lawrence W. Inlow                                               414,168          13,085,120             226,479
</TABLE>

         Stock  units  previously  awarded to Messrs.  Hilbert and Inlow and Ms.
         Cuneo  will vest in the next three  years  conditioned  upon  continued
         employment with Conseco as follows:
<TABLE>
<CAPTION>

                                                                        12/31/97           12/31/98            12/31/99
                                                                        --------           --------            --------
         <S>                                                             <C>                <C>                 <C>  
         Stephen C. Hilbert                                              205,418            191,034             77,078
         Ngaire E. Cuneo                                                   9,022             63,958             21,819
         Lawrence W. Inlow                                                40,902             53,222             21,819
</TABLE>

(3)      No stock appreciation rights have been granted.

(4)      For 1996, the amounts  reported in this column  represent  amounts paid
         for the Named Officers for group and individual life insurance premiums
         and the employer  contribution  under the  ConsecoSave  Plan. The table
         below shows such amounts for each Named Officer.
<TABLE>
<CAPTION>

                                                                        Life                                ConsecoSave
                                                                      Insurance         Group Life             Plan
                                                                      Premiums           Insurance         Contribution
                                                                      --------           ---------         ------------
         <S>                                                            <C>                <C>                  <C>  
         Stephen C. Hilbert                                             $3,210             $  288               $   --
         Ngaire E. Cuneo                                                   955                174                   --
         Rollin M. Dick                                                 12,940              1,260                9,500
         Donald F. Gongaware                                             7,155                702                9,500
         Lawrence W. Inlow                                               1,475                174                9,500
</TABLE>

Employment Contracts and Change-In-Control Arrangements

         Mr.  Hilbert is employed  pursuant  to an  employment  agreement  dated
January 1, 1987, which provides for an annual base salary of $250,000, an annual
bonus equal to 3 percent of Conseco's  annual  pre-tax net profits,  and certain
insurance  and other  fringe  benefits.  This  agreement  renews  annually for a
five-year  period,  unless  either party  notifies the other,  in which case the
agreement  expires five years from the last renewal date. In February 1988, as a
reward for  extraordinary  efforts in  accomplishing  the acquisition of Western
National  Life   Insurance   Company  in  1987,  in   recognition   of  enhanced
responsibilities  as a result of such  acquisition,  and in consideration of his
agreeing to enter into a covenant  not to compete with  Conseco,  Conseco made a
$1,900,000  interest-free loan to Mr. Hilbert. See -- Certain  Relationships and
Related Transactions.

         Conseco has  employment  agreements  with Messrs.  Dick,  Gongaware and
Inlow  and Ms.  Cuneo  for terms  ending  December  31,  2001.  Each  employment
agreement  provides for a minimum  annual salary of $250,000,  annual bonuses in
the discretion of the Board of Directors, and certain insurance and other fringe
benefits.

         Each of the employment  agreements  described above includes provisions
pursuant  to  which  the  employee  may  elect  to  receive,  in the  event of a
termination  of the  agreement  following  a change in  control  of  Conseco  (a
"Control  Termination"),  a severance allowance equal to 60 months of his or her
monthly rate of salary,  bonus and other  benefits.  For such purposes a Control
Termination  includes  a  termination  by the  employee  if his or her duties or
responsibilities  are changed  following a change in control.  The employee also
may elect to have Conseco purchase all Common Stock and all

                                       19

<PAGE>



options to purchase Common Stock,  without deduction of the applicable  exercise
prices,  held by such person at a price per share  equal to the  highest  market
price in the preceding six months.

         As defined in the  employment  agreement  for Mr.  Hilbert,  "change in
control"  means a change in control of a nature  that  would be  required  to be
reported in response to Item 6(e) of Schedule 14A of Regulation 14A  promulgated
under the 1934 Act. A "change in  control"  shall be deemed to have  occurred if
and  when:  (i) any  person  is or  becomes  a  beneficial  owner,  directly  or
indirectly,  of  securities  of Conseco  representing  25 percent or more of the
combined  voting  power  of  Conseco's  then  outstanding  securities;  or  (ii)
individuals  who were members of the Board of Directors  immediately  prior to a
meeting of the  shareholders of Conseco  involving a contest for the election of
directors  shall not  constitute a majority of the Board of Directors  following
such  election.  The  employment  agreements  for the remaining  Named  Officers
contain  the same  "change in  control"  definition  except no change in control
shall have  occurred  pursuant to: (i) a Rule 13e-3  transaction  under the 1934
Act; or (ii) any person becoming, with the approval of the Board of Directors of
Conseco,  the beneficial owner of 25 percent or more but less than 50 percent of
the combined voting power of Conseco's then outstanding  securities  entitled to
vote with  respect to the  election of  Conseco's  Board of  Directors  and such
person's ownership is for investment purposes.

         See the  discussion  under  the  table  headed  Option  Grants  in 1996
concerning  change-in-control  provisions  related to stock  options.  The stock
units disclosed in footnote (2) to the Summary  Compensation  Table must be paid
out  following a change in  control.  For stock units under the 1994 Stock Plan,
the definition of change in control is the same as that disclosed  below for the
options granted in 1996. For stock units awarded under the Deferred Compensation
Program,  a change  in  control  will be  deemed to have  occurred  if:  (i) any
"person,"  including a "group" as determined in accordance with Section 13(d)(3)
of the 1934 Act, is or becomes the beneficial owner, directly or indirectly,  of
securities  of Conseco  representing  30 percent or more of the combined  voting
power of  Conseco's  then  outstanding  securities;  (ii) as a result  of, or in
connection  with, any tender offer or exchange  offer,  merger or other business
combination,  sale of assets or contested  election,  or any  combination of the
foregoing  transactions  (a  "Transaction"),  the persons who were  directors of
Conseco before the Transaction shall cease to constitute a majority of the Board
of Directors of Conseco or any successor to Conseco;  (iii) Conseco is merged or
consolidated  with  another  corporation  and,  as a  result  of the  merger  or
consolidation,  less than 70 percent of the outstanding voting securities of the
surviving or resulting corporation shall then be owned, in the aggregate, by the
former stockholders of Conseco,  other than (a) affiliates within the meaning of
the 1934 Act or (b) any  party to the  merger  or  consolidation;  (iv) a tender
offer or exchange offer is made and  consummated for the ownership of securities
of  Conseco  representing  30 percent or more of the  combined  voting  power of
Conseco's  then  outstanding  voting   securities;   or  (v)  Conseco  transfers
substantially  all  of  its  assets  to  another  corporation  which  is  not  a
wholly-owned subsidiary of Conseco.

                                       20

<PAGE>




Stock Options

         The  following  table sets forth  certain  information  concerning  the
exercise in 1996 of options to purchase  Common Stock by the five Named Officers
and the unexercised options to purchase Common Stock held by such individuals at
December 31, 1996.
<TABLE>
<CAPTION>

                              Aggregated Option Exercises in 1996 and Year-End Option Values

                                                                        Number of Securities
                                                                        Underlying UnexercisedValue of Unexercised
                                                                        Options (in shares) atIn-the-Money Options at
                                      Number of                         December 31, 1996  December 31, 1996(2)
                                   Shares Acquired      Value          -----------------  --------------------
         Name                        on Exercise     Realized(1)   Exercisable   Unexercisable  Exercisable   Unexercisable
         ----                        -----------     -----------   -----------   -------------  -----------   -------------
<S>                                    <C>          <C>             <C>            <C>          <C>           <C>
Stephen C. Hilbert                     1,600,000    $23,450,000     2,310,740      6,196,500    $41,092,299   $104,767,766
Ngaire E. Cuneo                           71,584        706,892       717,996        858,500     14,012,593     15,162,891
Rollin M. Dick                           480,000      7,035,000       837,300      1,896,500     15,072,534     32,158,391
Donald F. Gongaware                      480,000      7,035,000     1,017,300      1,736,500     20,621,597     29,473,391
Lawrence W. Inlow                        480,000      7,035,000     1,317,300      1,496,500     29,892,534     25,445,891
</TABLE>

(1)      The value  realized  equals the  aggregate  amount of the excess of the
         fair market value on the date of exercise of $16.22 (the average of the
         high and low sale  prices of the Common  Stock as  reported by the  New
         York  Stock  Exchange ("NYSE") for the exercise date) over the relevant
         exercise  prices  which  ranged  from  $1.56 to $6.34  per  share,  the
         market  values on the dates the options were  originally  granted.  The
         options  exercised were granted from 1990 to 1992.

(2)      The value is calculated  based on the aggregate amount of the excess of
         $31.59 (the average of the high and low sale prices of the Common Stock
         as  reported  by the NYSE for the last  business  day of 1996) over the
         relevant exercise prices.


                                       21

<PAGE>




         The following table sets forth certain  information  concerning options
to purchase Common Stock granted in 1996 to the five Named Officers.
<TABLE>
<CAPTION>

                              Option Grants in 1996

                                               Individual Grants
- ---------------------------------------------------------------------------------------------------------
                                                                    % of Total
                                                                      Options
                                                    Number of       Granted to     Per Share                  Grant Date
                                                     Options         Employees     Exercise    Expiration       Present
        Name                                         Granted          in 1996      Price(1)       Date         Value(2)
        ----                                         -------          -------      --------       ----         --------
<S>                                                  <C>                 <C>         <C>          <C>          <C>               
Stephen C. Hilbert                                   819,240(3)          20.9%       $ 16.22      3/12/06      $3,400,993

Ngaire E. Cuneo                                       48,080(3)           1.2          16.22      3/12/06         199,599

Rollin M. Dick                                       245,800(3)           6.3          16.22      3/12/06       1,020,414

Donald F. Gongaware                                  245,800(3)           6.3          16.22      3/12/06       1,020,414

Lawrence W. Inlow                                    245,800(3)           6.3          16.22      3/12/06       1,020,414
</TABLE>

(1)      Exercise price is the average of  the  high  and  low  sales  prices as
         reported by the  NYSE for the date of grant.

(2)      Valued  using  a  modified  Black-Scholes  option  pricing  model.  The
         exercise  price of each option is equal to the fair market value of the
         underlying  Common Stock on the date of grant.  The assumptions used in
         the model were: 28% volatility (which was the implied volatility of the
         Common  Stock at the date of grant);  a 6.0%  risk-free  rate of return
         (which was the yield as of the date of grant on a U.S.  Strip  Treasury
         zero-coupon  bond  expiring in September  2000);  a .2% dividend  yield
         (which was the  dividend  yield on the date of  grant);  and a four and
         one-half year average life for the options  (which was the  approximate
         average life of all previously  issued options).  A discount of 25% was
         applied  to the  option  value  yielded  by the  model to  reflect  the
         non-transferability  and the  possibility  of  forfeiture  of  employee
         options.   Conseco's   use  of  this  model  does  not   constitute  an
         acknowledgment  that the resulting  values are accurate or  reasonable.
         The actual gain  executives  will realize on the options will depend on
         the future price of Common Stock and cannot be accurately forecasted by
         application of an option pricing model.

(3)      The options reported are  non-qualified  stock options which vested six
         months after the date of grant. The options were granted as part of the
         Company's option exercise  program.  See -- Report of the Compensation
         Committee on Executive Compensation.

         The options  granted in  1996  were  under  the  1994  Stock  Plan. All
outstanding  options  under the 1994  Stock  Plan  immediately  vest and  become
exercisable  or  satisfiable  upon the  occurrence  of a Change of Control.  The
Compensation  Committee,  in  its  discretion,   may  determine  that  upon  the
occurrence of such a transaction, each option outstanding shall terminate within
a specified  number of days after notice to the holder thereof,  and such holder
shall  receive,  with  respect  to each  share of Common  Stock  subject to such
option, cash in an amount equal to the excess of: (i) the higher of (x) the Fair
Market  Value (as defined in the 1994 Stock Plan) of such shares of Common Stock
immediately  prior to the occurrence of such transaction or (y) the value of the
consideration  to be received in such transaction for one share of Common Stock;
over (ii) the price per share, if applicable,  of Common Stock set forth in such
option.  If  the  consideration  offered  to  shareholders  of  Conseco  in  any
transaction  described in this  paragraph  consists of anything other than cash,
the  Compensation  Committee  shall  determine  the fair cash  equivalent of the
portion of the consideration  offered which is other than cash. These provisions
will not  terminate any rights of a holder to further  payments  pursuant to any
agreement  between  Conseco  and such holder  following  a Change of Control.  A
"Change of  Control" of Conseco is deemed to occur under the 1994 Stock Plan if:
(i) any person,  becomes  the  beneficial  owner,  directly  or  indirectly,  of
securities of

                                       22

<PAGE>



Conseco  representing  25  percent  or  more of the  combined  voting  power  of
Conseco's  outstanding  securities  then  entitled  to vote for the  election of
directors; or (ii) as the result of a tender offer, merger, consolidation,  sale
of assets,  or contest for  election of  directors,  or any  combination  of the
foregoing  transactions or events,  individuals who were members of the Board of
Directors of Conseco  immediately  prior to any such  transaction or event shall
not constitute a majority of the Board of Directors  following such  transaction
or event.  However, no Change of Control shall be deemed to have occurred if and
when  either:  (i)  any  such  change  is  the  result  of a  transaction  which
constitutes  a "Rule  13e-3  transaction"  as such term is defined in Rule 13e-3
promulgated  under  the 1934  Act;  or (ii) any such  person  becomes,  with the
approval  of the  Board  of  Directors  of  Conseco,  the  beneficial  owner  of
securities of Conseco  representing  25 percent or more but less than 50 percent
of the combined voting power of Conseco's then outstanding  securities  entitled
to vote with respect to the election of its Board of Directors and in connection
therewith represents,  and at all times continues to represent,  in a filing, as
amended, with the SEC on Schedule 13D or Schedule 13G (or any successor Schedule
thereto) that "such person has acquired such  securities  for investment and not
with the purpose nor with the effect of changing or  influencing  the control of
Conseco,  nor in connection with or as a participant in any  transaction  having
such purpose or effect," or words of comparable meaning and import.

         In the event of a Control Termination of the employment  agreement of a
Named Officer (see -- Employment Contracts and  Change-in-Control  Arrangements)
each Named Officer may elect, within 60 days after such Control Termination,  to
receive a lump sum payment  from  Conseco in return for  surrender  by the Named
Officer of all or any portion of the options then  outstanding held by the Named
Officer to purchase shares of Common Stock ("Unexercised Options").  Unexercised
Options include all outstanding  options  whether or not then  exercisable.  For
each Unexercised Option to purchase one share of Common Stock,  Conseco must pay
to the Named  Officer an amount equal to the highest per share fair market value
of Common Stock on any day during the period  beginning  six months prior to the
date  of the  Named  Officer's  election  pursuant  to  his  or  her  employment
agreement.  To compensate  the Named  Officer for loss of the  potential  future
speculative value of the Unexercised  Options,  no deduction may be made for the
exercise  price per  share for each  Unexercised  Option  from the  amount to be
received by the Named Officer.

Compensation of Directors

         Directors who are not also employees of Conseco are entitled to receive
an annual fee of $25,000, a fee of $500 for each Board or committee meeting they
attend,  and an  annual  fee of  $3,000  for  serving  as  chairman  of a  Board
committee. Directors are eligible to participate in and receive annual awards of
up to $30,000 under the 1994 Stock Plan.  For 1996, 714 stock units were awarded
under the 1994 Stock Plan to each of Dr.  Decatur and Messrs.  Hathaway,  Massey
and Murray. The Common Stock represented by the stock unit awards for 1996 had a
market  value of $______ on March 31, 1997 (the date of award).  Such stock unit
awards vest (assuming the Director continues in office) upon the earlier of: (i)
the Director attaining the age of 60; (ii) the total and permanent disability of
the Director;  (iii) the death of the Director;  (iv) the occurrence of a Change
of Control  (as  defined in the second  preceding  paragraph);  or (v) the fifth
anniversary of the end of the fiscal year for which the award was made. The 1994
Stock Plan also  provides for an annual grant to each  non-employee  director of
options  to  purchase  5,000  shares of Common  Stock on the date of the  annual
meeting of  shareholders at a price equal to the market price of Common Stock on
the date of grant.  Dr.  Decatur  and Messrs.  Hathaway,  Massey and Murray each
received  such a grant in 1996.  The options vest 20 percent per year on each of
the first five anniversary dates of grant, subject to acceleration upon a Change
of Control.

                                       23

<PAGE>




Compensation Committee Interlocks and Insider Participation in Compensation 
Decisions

         The current members of the Compensation Committee are Messrs. Hathaway,
Massey and Murray, each of whom served on the Compensation  Committee throughout
1996, and Dr. Decatur,  who was appointed to the  Compensation  Committee in May
1996. Mr. Massey serves as the Chairman of the Compensation  Committee.  Messrs.
Massey and Murray and Dr. Decatur are  participants in the Director,   Executive
and Senior Officer Stock Purchase Plan. See -- Certain Relationships and Related
Transactions.

         Mr. Murray was a limited partner of Conseco Capital Partners II, L.P.
("Partnership II"), as was each Named Officer.  In September 1996, each of them
received distributions from Partnership II in connection with Conseco's purchase
of American  Life  Holdings,  Inc.  ("ALH").   See --  Certain Relationships and
Related Transactions.

Certain Relationships and Related Transactions

         In April 1996, Conseco adopted a Director, Executive and Senior Officer
Stock Purchase Plan to encourage direct, long-term ownership of Conseco stock by
Directors, executive officers and certain senior officers. Under the Plan, up to
4 million shares of Common Stock could be purchased in open market or negotiated
transactions with independent  parties.  Participants could elect to purchase up
to 50  percent of their  participation  in the form of  PRIDES.  Purchases  were
financed  by personal  loans to the  participants  from a bank.  Such loans were
collateralized by the Conseco stock purchased. Conseco guaranteed the loans, but
has recourse to the  participants  if it incurs a loss under the  guarantee.  In
addition,  Conseco  has  agreed to  provide  loans to the  participants  for the
interest  payments under the bank loans. A total of 22 Directors and officers of
Conseco elected to participate in the Plan and purchased all 4 million shares of
Common  Stock  offered  under the Plan.  At December  31,  1996,  the bank loans
guaranteed by Conseco  totaled  $83.4 million and the loans  provided by Conseco
totaled $2.2 million. The Common Stock which collateralizes the bank loans had a
fair value of $144.5 million on February 6, 1997. On February 18, 1997, the Plan
was expanded to permit the purchase of an additional 4 million shares. Under the
expanded Plan, Conseco may guarantee up to $250 million of bank loans (including
the current $83.4 million) to be made to participants.  As of December 31, 1996,
the outstanding  principal  balances of the interest-payment loans   provided by
Conseco  to the  Directors  and the Named  Officers  (or to  trusts  or  limited
partnerships  established by them) were as follows: Mr. Hilbert,  $752,847;  Ms.
Cuneo,  $114,076;  Mr. Dick,  $456,269;  Mr. Gongaware,  $228,134;  Dr. Decatur,
$23,745; Mr. Inlow,  $229,498;  Mr. Massey,  $57,600; and Mr. Murray,  $261,469.
Such loans bear  interest  at the  variable  rate per annum  equal to the lowest
interest  rate per annum being paid by Conseco  under its most senior  borrowing
facility ,  and as of  December  31, 1996, the  interest  rate on such loans was
5.865%. As of December 31, 1996, the outstanding  principal balances of the bank
loans to the Directors and Named Officers (or to trusts or limited  partnerships
established  by them)  which are  guaranteed  by Conseco  were as  follows:  Mr.
Hilbert,   $27,516,975;  Ms.  Cuneo,  $4,169,300;  Mr.  Dick,  $16,676,840;  Mr.
Gongaware, $8,338,418; Dr. Decatur, $833,913; Mr. Inlow, $8,338,703; Mr. Massey,
$2,084,677; and Mr. Murray, $9,589,174.

         In January  1994,  the Named  Officers  and Mr.  Murray  made  personal
commitments  to invest as limited  partners in  Partnership  II.  Partnership II
completed the  acquisition  of ALH in September  1994.  In  connection  with the
purchase of shares of ALH common stock by the Company on September 30, 1996, the
Named Officers and Mr. Murray received  distributions from Partnership II in the
following approximate amounts: Mr. Hilbert,  $5,097,318;  Mr. Murray, $1,461,230
(including amounts as to which Mr. Murray disclaims beneficial  ownership);  Mr.
Dick, $1,359,285;  Mr. Gongaware,  $1,359,285;  Mr. Inlow,  $1,359,285;  and Ms.
Cuneo,  $679,642.  On September  30, 1996, a charitable  foundation of which Mr.
Dick is a trustee also sold to the Company 23,582 shares of ALH common stock for
$542,386,  and on August 30, 1996, the same  charitable  foundation  sold to the
Company 565 shares of ALH 1994 Series Preferred Stock for $632,737.

         In  February   1988,   as  a  reward  for   extraordinary   efforts  in
accomplishing  the  acquisition of Western  National Life  Insurance  Company in
1987,  in  recognition  of  enhanced   responsibilities  as  a  result  of  such
acquisition,  and in  consideration of his agreeing to enter into a covenant not
to compete with the Company, the Company made a $1,900,000 interest-free loan to
Mr. Hilbert.  The loan was evidenced by a secured promissory note. Such note was
replaced  with an  unsecured  promissory  note dated May 13, 1996 which does not
bear interest prior to maturity and is payable in one  installment due two years
after termination of Mr. Hilbert's employment agreement with

                                       24

<PAGE>



the  Company.  The  Company  accepted  the new  note  because  of Mr.  Hilbert's
increased  net worth since  February  1988.  The note includes a covenant not to
compete  which  continues in effect until  maturity or until the note is paid in
full, if earlier.


                          BOARD MEETINGS AND COMMITTEES

         During 1996, the Board of Directors held eight meetings.  All Directors
attended  at least 75 percent  of the  aggregate  meetings  of the Board and the
committees on which they served.

         The Board has a  Compensation  Committee  which  met  or took action by
written  consent on four  occasions   during 1996.  The  Compensation  Committee
reviews and approves  compensation  plans in which  officers and  directors  are
entitled to participate, the terms of employment contracts with senior executive
officers  and the annual cash bonuses paid to  executive  vice  presidents.  The
Compensation  Committee also administers the 1994 Stock Plan and Conseco's other
incentive plans. The Board also has an Audit Committee,  which held two meetings
in 1996.  The  Audit  Committee  oversees  Conseco's  accounting  and  financial
reporting activities,  including meeting with Conseco's independent auditors and
its Chief  Financial  Officer  to review  the  scope,  cost and  results  of the
independent  audit and to review  internal  accounting  controls,  policies  and
procedures.  The Board selects the independent auditors,  upon recommendation of
the Audit Committee. The members of these committees are identified in the table
on pages 8 and 9. See ELECTION OF DIRECTORS.

         The Board of Directors does not have a nominating committee.  The Board
reviews and approves all nominees for  Directors  and will  consider  candidates
whose names are submitted in writing by shareholders. See SHAREHOLDER PROPOSALS.

                       SECTION 16(a) BENEFICIAL OWNERSHIP
                              REPORTING COMPLIANCE

         Section 16(a) of the  Securities  Exchange Act of 1934 (the "1934 Act")
requires Conseco's Directors and executive officers,  and each person who is the
beneficial  owner of more than 10 percent of any class of Conseco's  outstanding
equity securities,  to file with the Securities and Exchange  Commission ("SEC")
and the New York Stock  Exchange  initial  reports of  ownership  and reports of
changes in ownership of Common  Stock and other  equity  securities  of Conseco.
Specific  due dates for these  reports  have been  established  by the SEC,  and
Conseco is  required to  disclose  in this Proxy  Statement  any failure by such
persons to file such  reports  for  fiscal  year 1996 by the  prescribed  dates.
Officers,  Directors and greater than ten percent beneficial owners are required
by SEC  regulations to furnish Conseco with copies of all reports filed with the
SEC  pursuant to Section  16(a) of the 1934 Act. To Conseco's  knowledge,  based
solely on review of the  copies of reports  furnished  to  Conseco  and  written
representations  that no other  reports  were  required,  all  filings  required
pursuant to Section  16(a) of the 1934 Act  applicable  to  Conseco's  officers,
Directors and greater than 10 percent  beneficial  owners were made for the year
ended December 31, 1996, except for two late filings by Ngaire E. Cuneo relating
to two transactions  and one late filing by Donald F. Gongaware  relating to one
stock option exercise.

                    RELATIONSHIP WITH INDEPENDENT ACCOUNTANTS

         Coopers & Lybrand L.L.P. served as the independent accountants to audit
the financial statements of Conseco for 1996 and have been selected by the Board
of  Directors  to serve as such for 1997.  Representatives  of Coopers & Lybrand
L.L.P.  are  expected  to be  present  at the  Annual  Meeting,  will  have  the
opportunity  to make a statement  if they so desire,  and will be  available  to
respond to appropriate questions from the shareholders.

                              SHAREHOLDER PROPOSALS

         Any proper proposal which a shareholder  wishes to have included in the
Board's proxy  statement  and form of proxy for the 1998 Annual  Meeting must be
received by Conseco by December 10, 1997.


                                       25

<PAGE>



                                  ANNUAL REPORT

         Conseco's  Annual  Report for 1996 is being mailed to the  shareholders
with this Proxy Statement, but is not part of the proxy solicitation material.

                                  OTHER MATTERS

         Management  knows of no other  matters  which may be  presented  at the
Annual  Meeting.  If any other matters should  properly come before the meeting,
the persons  named in the enclosed  form of proxy will vote in  accordance  with
their best judgment on such matters.

                                         By Order of the Board of Directors


                                         Lawrence W. Inlow, Secretary

April 10, 1997



G:\LEGAL\PROXIES\PROXY97.CNC
                                       26
<PAGE>


                                                                     EXHIBIT A

                                  CONSECO, INC.

                      1997 NON-QUALIFIED STOCK OPTION PLAN

                                   ARTICLE I.

                                     Purpose

         The purpose of the CONSECO,  INC. 1997 NON-QUALIFIED  STOCK OPTION PLAN
(the  "Plan") is to provide a means  through  which  CONSECO,  INC.,  an Indiana
corporation  (the  "Company"),  and its subsidiaries may attract able persons to
enter the employ of the Company  and to provide a means  whereby  those  persons
upon whom the  responsibilities of the successful  administration and management
of the Company  rest,  and whose  present  and  potential  contributions  to the
welfare of the  Company  are of  importance,  can  acquire  and  maintain  stock
ownership,  thereby  strengthening  their concern for the welfare of the Company
and their  desire to remain in its employ.  A further  purpose of the Plan is to
provide such persons with additional incentive and reward opportunities designed
to enhance the profitable growth of the Company.

                                   ARTICLE II.

                                   Definitions

         The  following  definitions  shall be  applicable  throughout  the Plan
unless specifically modified by any paragraph:

         (a) "Board" means the Board of Directors of the Company.

         (b) A "Change of Control" of the Company shall mean a change of control
of a nature  that would be  required  to be reported in response to Item 6(e) of
Schedule  14A of  Regulation  14A  promulgated  under  the 1934  Act as  revised
effective  January  20,  1987,  or, if Item 6(e) is no  longer  in  effect,  any
regulations  issued by the  Securities and Exchange  Commission  pursuant to the
1934 Act which serve similar purposes;  provided, that, without limitation,  (x)
such a change of control shall be deemed to have occurred if and when either (A)
except as provided in (y) below,  any "person" (as such term is used in Sections
13(d) and 14(d) of the 1934 Act) is or  becomes a  "beneficial  owner"  (as such
term is defined  in Rule 13d-3  promulgated  under the 1934  Act),  directly  or
indirectly,  of  securities  of the  Company  representing  25% or  more  of the
combined voting power of the Company's then outstanding  securities  entitled to
vote with respect to the election of its Board of Directors or (B) as the result
of a tender  offer,  merger,  consolidation,  sale of  assets,  or  contest  for
election of  directors,  or any  combination  of the foregoing  transactions  or
events,  individuals  who were  members of the Board of Directors of the Company
immediately prior to

                                       A-1

<PAGE>



any such  transaction  or event shall not  constitute a majority of the Board of
Directors following such transaction or event, and (y) no such change of control
shall be deemed to have  occurred  if and when either (A) any such change is the
result of a transaction  which  constitutes a "Rule 13e-3  transaction"  as such
term is  defined in Rule  13e-3  promulgated  under the 1934 Act or (B) any such
person becomes,  with the approval of the Board of Directors of the Company, the
beneficial owner of securities of the Company  representing 25% or more but less
than  50%  of the  combined  voting  power  of the  Company's  then  outstanding
securities  entitled  to vote  with  respect  to the  election  of its  Board of
Directors and in connection therewith represents,  and at all times continues to
represent,  in a filing, as amended, with the Securities and Exchange Commission
on Schedule 13D or Schedule 13G (or any successor  Schedule  thereto) that "such
person has acquired such  securities for investment and not with the purpose nor
with the effect of changing or  influencing  the control of the Company,  nor in
connection  with or as a participant in any  transaction  having such purpose or
effect," or words or comparable  meaning and import. The designation by any such
person,  with the approval of the Board of Directors of the Company, of a single
individual  to serve as a member of, or observer at meetings  of, the  Company's
Board of Directors, shall not be considered "changing or influencing the control
of the Company" within the meaning of the immediately  preceding  clause (B), so
long as such  individual  does not constitute at any time more than one-third of
the total number of directors serving on such Board.

         (c)  "Code"  means  the  Internal  Revenue  Code of 1986,  as  amended.
Reference  in the Plan to any section of the Code shall be deemed to include any
amendments or successor provisions to any section and any regulations under such
section.

         (d)  "Compensation  Committee"  means not less than two  members of the
Board who are selected by the Board as provided in Article IV, Section 4.01.

         (e) "Common Stock" means the common stock, no par value
per share, of the Company.

         (f) "Company" means Conseco, Inc., an Indiana
corporation, and any successor thereto.

         (g)  "Director"  means  an  individual  elected  to  the  Board  by the
shareholders of the Company or by the Board under  applicable  corporate law who
is  serving  on the  Board on the date the Plan is  adopted  by the  Board or is
elected to the Board after such date.

         (h) An  "employee"  means  any person  (including a  Director)  in  an
employment relationship with the Company or any parent

                                       A-2

<PAGE>



or subsidiary corporation (as defined in Section 424 of the Code).

         (i) "1934 Act" means the Securities Exchange Act of 1934, as amended.

         (j) "Fair Market Value" means,  as of any specified  date,  the mean of
the reported high and low sales prices of the Common Stock on the stock exchange
composite  tape on that date,  or if no prices are reported on that date, on the
last preceding date on which such prices of the Common Stock are so reported. If
the Common Stock is traded over the counter at the time a  determination  of its
fair market value is required to be made hereunder,  its fair market value shall
be  deemed  to be equal to the  average  between  the  reported  high and low or
closing  bid and asked  prices of Common  Stock on the most recent date on which
Common  Stock was  publicly  traded.  In the event  Common Stock is not publicly
traded  at the  time a  determination  of  this  value  is  required  to be made
hereunder,  the  determination  of its fair  market  value  shall be made by the
Compensation Committee in such manner as it deems appropriate.

         (k) "Holder" means an employee who has been granted an Option.

         (l) "Option"  means an Option granted under Article VII of the Plan and
includes only Options to purchase Common Stock which do not constitute Incentive
Stock Options under Section 422 of the Code.

         (m) "Option  Agreement" means a written  agreement  between the Company
and a Holder with respect to an Option.

         (n) "Plan" means Conseco, Inc. 1997 Non-Qualified Stock Option Plan, as
amended from time to time.

         (o) "Rule 16b-3" means SEC Rule 16b-3  promulgated  under the 1934 Act,
as such may be amended from time to time, and any successor rule,  regulation or
statute fulfilling the same or a similar function.


                                  ARTICLE III.

                     Effective Date and Duration of the Plan

         The Plan shall be effective  as of February  18, 1997,  the date of its
adoption by the Board,  provided the Plan is approved by the shareholders of the
Company within twelve months  thereafter.  The Plan shall remain in effect until
all Options  granted under the Plan have been  satisfied or expired or until the
Plan is terminated in accordance with Article IX.


                                       A-3

<PAGE>




                                   ARTICLE IV.

                                 Administration

         Section 4.01 Composition of Compensation  Committee.  The Plan shall be
administered by a committee which shall be (i) appointed by the Board;  and (ii)
constituted solely of "outside  directors," within the meaning of Section 162(m)
of the Code and applicable interpretive authority thereunder.

         Section  4.02  Powers.  Subject  to the  provisions  of the  Plan,  the
Compensation  Committee  shall  have  sole  authority,  in  its  discretion,  to
determine which  employees shall receive an Option,  the time or times when such
Option  shall be made,  and the  number of shares of Common  Stock  which may be
issued  under  each  Option.  In making  such  determinations  the  Compensation
Committee  may take into  account  the nature of the  services  rendered  by the
respective  individuals,   their  present  and  potential  contribution  to  the
Company's  success and such other factors as the  Compensation  Committee in its
discretion shall deem relevant.

         Section 4.03 Additional Powers.  The Compensation  Committee shall have
such  additional  powers as are  delegated to it by the other  provisions of the
Plan. Subject to the express provisions of the Plan, the Compensation  Committee
is  authorized  to  construe  the Plan and the  respective  agreements  executed
thereunder,  to prescribe such rules and regulations  relating to the Plan as it
may deem  advisable to carry out the Plan, to determine the terms,  restrictions
and provisions of each Award, and to make all other determinations  necessary or
advisable for administering the Plan. The Compensation Committee may correct any
defect or supply any omission or reconcile  any  inconsistency  in any agreement
relating to an Option in the manner and to the extent it shall deem expedient to
carry it into effect.  The  determinations of the Compensation  Committee on the
matters referred to in this Article IV shall be conclusive.

                                   ARTICLE V.

                                Grant of Options;
                           Shares Subject to the Plan

         Section 5.01 Stock Option Limits.  The Compensation  Committee may from
time to time grant  Options to one or more  individuals  determined  by it to be
eligible for  participation  in the Plan in  accordance  with the  provisions of
Article VI.  Subject to Article VIII,  the aggregate  number of shares of Common
Stock for which  Options  may be  granted  under  the  Plan,  when  added to all
outstanding, unexpired options under the Company's other employee benefit plans,
shall not exceed 20% of the shares of Common  Stock  outstanding  on the date of
grant. In determining the number of shares outstanding on the date of grant, the
Compensation  Committee  shall include the number of shares then issuable  under
any outstanding securities of the Company (other than options) which

                                       A-4

<PAGE>



are then exchangable for or convertible into Common Stock.  Notwithstanding  any
provision in the Plan to the  contrary,  the maximum  number of shares of Common
Stock that may be subject to Options under Article VII hereof granted to any one
individual  during any calendar  year is: the sum (subject to  adjustment in the
same manner as provided in Article  VIII with  respect to shares of Common Stock
subject to Options then  outstanding)  of (a)  1,000,000  plus (b) the number of
shares (not to exceed  3,000,000)  issued  under a Reload  Program as  described
below,  plus (c) the number of options  provided for in an  employment  contract
that  has been  approved  by a vote of the  shareholders.  As an  inducement  to
holders of non-qualified  stock options to exercise those options  significantly
before their  expiration  date,  the  Compensation  Committee may offer a Reload
Program to such holders.  Under the Reload  Program,  new Options may be granted
for a number of shares equal to (a) the sum of (i) the total  exercise  price of
the prior options  exercised in the Reload  Program plus (ii) the taxes incurred
by the  holder as a result of such  exercise  (deemed  to be 45% of the  taxable
income resulting from such exercise) divided by (b) the exercise price per share
of the newly granted Option.  The limitation set forth in the preceding sentence
shall be  applied  in a manner  which  will  permit  compensation  generated  in
connection  with the  exercise  of  Options  to  constitute  "performance-based"
compensation  for  purposes of Section  162(m) of the Code,  including,  without
limitation,  counting  against  such  maximum  number of  shares,  to the extent
required under Section 162(m) of the Code and applicable  interpretive authority
thereunder, any shares subject to Options that are canceled or repriced.

         Section  5.02 Stock  Offered.  The stock to be offered  pursuant to the
grant of an Option may be authorized  but unissued  Common Stock or Common Stock
previously issued and outstanding and reacquired by the Company.

                                   ARTICLE VI.

                                   Eligibility

         Options may be granted only to persons  who, at the time of grant,  are
employees. Options under this Plan may not be granted to any Director who is not
an employee of the Company. An Award may be granted on more than one occasion to
the same person.

                                  ARTICLE VII.

                                  Stock Options

         Section 7.01 Option Period.  The  term  of  each  Option  shall  be  as
specified by the Compensation Committee at the date of grant.

         Section  7.02  Limitations  on Exercise of Option.  An Option  shall be
exercisable in whole or in such  installments and at such times as determined by
the Compensation Committee.


                                       A-5

<PAGE>



         Section  7.03 Option  Agreement.  Each Option  shall be evidenced by an
Option  Agreement in such form and containing such  provisions not  inconsistent
with the provisions of the Plan as the Compensation  Committee from time to time
shall  approve.  An Option  Agreement  may provide for the payment of the option
price,  in whole or in part,  by the  delivery  of a number  of shares of Common
Stock (plus cash if  necessary)  having a Fair Market Value equal to such option
price.  Each Option Agreement shall provide that the Option may not be exercised
earlier  than six months from the date of grant and shall  specify the effect of
termination  of employment on the  exercisability  of the Option.  Moreover,  an
Option  Agreement  may  provide  for a  "cashless  exercise"  of the  Option  by
establishing  procedures  whereby the  Holder,  by a  properly-executed  written
notice,  directs (i) an immediate market sale or margin loan respecting all or a
part of the  shares  of  Common  Stock  to which he is  entitled  upon  exercise
pursuant  to an  extension  of credit by the Company to the Holder of the option
price, (ii) the delivery of the shares of Common Stock from the Company directly
to a  brokerage  firm and (iii) the  delivery  of the option  price from sale or
margin loan  proceeds  from the  brokerage  firm  directly to the Company.  Such
Option Agreement may also include,  without  limitation,  provisions relating to
(i) subject to the provisions  hereof  accelerating  such vesting on a Change of
Control,  vesting of Options,  including a provision that Options shall continue
to vest and remain exercisable for so long as a Holder who terminates employment
with the Company  remains an employee of any Company  subsidiary or affiliate of
the Company,  (ii) tax matters  (including  provisions  covering any  applicable
employee  wage  withholding  requirements  and requiring  additional  "gross-up"
payments  to  Holders to meet any excise  taxes or other  additional  income tax
liability  imposed as a result of a Change of Control payment resulting from the
operation of the Plan or of such Option Agreement),  and (iii) any other matters
not  inconsistent   with  the  terms  and  provisions  of  this  Plan  that  the
Compensation  Committee  shall in its sole discretion  determine.  The terms and
conditions of the respective Option Agreements need not be identical.

         Section 7.04 Option  Price and  Payment.  The price at which a share of
Common Stock may be purchased  upon exercise of an Option shall be determined by
the Compensation  Committee,  but such purchase price (i) shall not be less than
the Fair  Market  Value of a share of Common  Stock on the date  such  Option is
granted,  and (ii) shall be subject to  adjustment  as provided in Article VIII.
The Option or portion  thereof may be  exercised  by delivery of an  irrevocable
notice of exercise to the Company.  The purchase  price of the Option or portion
thereof  shall  be paid in full in the  manner  prescribed  by the  Compensation
Committee.

         Section 7.05  Shareholder  Rights and  Privileges.  The Holder shall be
entitled to all the privileges and rights of a shareholder  only with respect to
such  shares of Common  Stock as have been  purchased  under the  Option and for
which certificates of stock have been registered in the Holder's name.


                                       A-6

<PAGE>



         Section 7.06 Options in Substitution for Stock Options Granted by Other
Corporations.  Options  may be  granted  under  the  Plan  from  time to time in
substitution for stock options held by individuals  employed by corporations who
become  employees  as a result of a merger  or  consolidation  of the  employing
corporation  with the  Company  or any  subsidiary,  or the  acquisition  by the
Company or a  subsidiary  of the  assets of the  employing  corporation,  or the
acquisition by the Company or a subsidiary of stock of the employing corporation
with the result that such employing corporation becomes a subsidiary.


                                  ARTICLE VIII.

                       Recapitalization or Reorganization

         Section  8.01 Stock  Dividends,  etc.  The shares with respect to which
Options may be granted are shares of Common Stock as presently constituted,  but
if, and whenever,  prior to the expiration or  distribution  to the Holder of an
Option  theretofore   granted,   the  Company  shall  effect  a  subdivision  or
consolidation  of shares of Common  Stock or the payment of a stock  dividend on
Common Stock  without  receipt of  consideration  by the Company,  the number of
shares of Common  Stock  with  respect to which such  Option may  thereafter  be
exercised or satisfied,  as  applicable,  (i) in the event of an increase in the
number  of  outstanding  shares  shall  be  proportionately  increased,  and the
purchase price per share shall be proportionately reduced, and (ii) in the event
of a reduction  in the number of  outstanding  shares  shall be  proportionately
reduced, and the purchase price per share shall be proportionately increased.

         Section  8.02  Recapitalizations.   If  the  Company  recapitalizes  or
otherwise  changes  its  capital  structure,  thereafter  upon any  exercise  or
satisfaction,  as applicable,  of an Option theretofore granted the Holder shall
be entitled to (or entitled to purchase,  if applicable)  under such Option,  in
lieu of the number of shares of Common Stock then  covered by such  Option,  the
number and class of shares of stock and  securities  to which the  Holder  would
have been entitled pursuant to the terms of the recapitalization if, immediately
prior to such recapitalization,  the Holder had been the holder of record of the
number of shares of Common Stock then covered by such Option.

         Section  8.03 Change of  Control.  In the event of a Change of Control,
all  outstanding  Options  shall  immediately  vest and  become  exercisable  or
satisfiable,  as applicable.  The Compensation Committee, in its discretion, may
determine  that  upon  the  occurrence  of a  Change  of  Control,  each  Option
outstanding  hereunder shall terminate  within a specified  number of days after
notice to the Holder, and such Holder shall receive,  with respect to each share
of Common Stock subject to such Option, cash in an amount equal to the excess of
(i) the  higher  of (x) the Fair  Market  Value of such  share of  Common  Stock
immediately  prior to the  occurrence of such Change of Control or (y) the value
of the

                                       A-7

<PAGE>



consideration  to be received in connection  with such Change of Control for one
share of Common Stock over (ii) the exercise price per share, if applicable,  of
Common Stock set forth in such Option. The provisions contained in the preceding
sentence shall be inapplicable to an Option granted within six (6) months before
the occurrence of a Change of Control if the Holder of such Option is subject to
the reporting requirements of Section 16(a) of the 1934 Act and such disposition
is not exempt under Rule 16b-3 but shall be  applicable to such Option after the
expiration  of six (6)  months  from the  date of  grant.  If the  consideration
offered to  shareholders  of the Company in any  transaction  described  in this
paragraph consists of anything other than cash, the Compensation Committee shall
determine the fair cash equivalent of the portion of the  consideration  offered
which is other than cash. The provisions  contained in this paragraph  shall not
terminate  any rights of the Holder to further  payments  pursuant  to any other
agreement with the Company following a Change of Control.

         Section  8.04  Other  Adjustments.  In  the  event  of  changes  in the
outstanding  Common  Stock  by  reason  of  recapitalization,   reorganizations,
mergers,  consolidations,  combinations,  exchanges or other relevant changes in
capitalization  occurring  after  the date of the  grant of any  Option  and not
otherwise  provided for by this Article VIII,  any  outstanding  Options and any
agreements  evidencing  such  Options  shall be  subject  to  adjustment  by the
Compensation Committee at its discretion as to the number and price of shares of
Common Stock or other consideration subject to such Options. In the event of any
such change in the  outstanding  Common Stock,  the  aggregate  number of shares
available  under  the Plan may be  appropriately  adjusted  by the  Compensation
Committee, whose determination shall be conclusive.

         Section 8.05 Impact of Plan.  The existence of the Plan and the Options
granted hereunder shall not affect in any way the right or power of the Board or
the   shareholders   of  the  Company  to  make  or  authorize  any  adjustment,
recapitalization,  reorganization  or  other  change  in the  Company's  capital
structure or its business, any merger or consolidation of the Company, any issue
of debt or equity  securities  ahead of or affecting  Common Stock or the rights
thereof,  the  dissolution  or  liquidation  of the Company or any sale,  lease,
exchange  or other  disposition  of all or any part of its assets or business or
any other corporate act or proceeding.

         Section  8.06  Shareholder  Action.  Any  adjustment  provided  for  in
Sections  8.01,  8.02,  8.03 and 8.04 above  shall be  subject  to any  required
shareholder action.

         Section 8.07 Other.  Except as  hereinbefore  expressly  provided,  the
issuance  by the  Company  of  shares  of  stock  of  any  class  or  securities
convertible  into  shares of stock of any class,  for cash,  property,  labor or
services, upon direct sale, upon the exercise of rights or warrants to subscribe
therefor, or upon conversion of shares of obligations of the Company convertible
into such shares or other  securities,  and in any case  whether or not for fair
value, shall not affect, and no adjustment by reason thereof

                                       A-8

<PAGE>



shall be made with  respect to the number of shares of Common  Stock  subject to
Options theretofore granted or the purchase price per share.


                                   ARTICLE IX.

                      Amendment and Termination of the Plan

         The Board in its  discretion  may  terminate  the Plan at any time with
respect to any shares for which Options have not theretofore  been granted.  The
Board shall have the right to alter or amend the Plan or any part  thereof  from
time to time;  provided that no change in any Option theretofore  granted may be
made which  would  impair the rights of the Holder  without  the  consent of the
Holder  (unless such change is required in order to cause the benefits under the
Plan to qualify as performance-based  compensation within the meaning of Section
162(m)  of the Code  and  applicable  interpretive  authority  thereunder),  and
provided, further, that the Board may not, without approval of the shareholders,
amend the Plan:

         (a) to increase the maximum number of shares for which Options  may  be
granted, except as provided in Article VIII;

         (b) to change the Option price;

         (c) to change the class of individuals  eligible to receive  Options or
materially  increase the benefits  accruing to employees and Directors under the
Plan;

         (d) to extend the maximum period during which Options may
be granted under the Plan; or

         (e) to  modify  materially  the  requirements  as  to   eligibility for
participation in the Plan.

                                   ARTICLE X.

                                  Miscellaneous

         Section  10.01 No Right To An Option.  Neither the adoption of the Plan
by the Company nor any action of the Board or the  Compensation  Committee shall
be deemed to give an  employee  any right to be  granted  an Option to  purchase
Common Stock  except as may be evidenced by an Option or by an Option  Agreement
duly  executed on behalf of the Company,  and then only to the extent and on the
terms and conditions  expressly set forth  therein.  The Plan shall be unfunded.
The Company  shall not be required to establish  any special or separate fund or
to make any other  segregation  of funds or assets to assure the  payment of any
Option.

         Section 10.02 No Employment Rights Conferred.  Nothing contained in the
Plan shall (i) confer upon any employee  any right with respect to  continuation
of employment  with the Company or any  subsidiary or (ii)  interfere in any way
with the right of the

                                       A-9

<PAGE>



Company or any  subsidiary to terminate his or her  employment  (or service as a
Director, in accordance with applicable corporate law) at any time.

         Section  10.03  Other  Laws;  Withholding.  The  Company  shall  not be
obligated to issue any Common  Stock  pursuant to any Option  granted  under the
Plan at any time when the shares covered by such Award have not been  registered
under the Securities Act of 1933 and such other state and federal laws, rules or
regulations as the Company or the  Compensation  Committee deems applicable and,
in the opinion of legal counsel for the Company,  there is no exemption from the
registration  requirements of such laws, rules or regulations  available for the
issuance and sale of such shares.  No fractional shares of Common Stock shall be
delivered,  nor shall any cash in lieu of fractional shares be paid. The Company
shall have the right to deduct in cash (whether under this Plan or otherwise) in
connection  with all  Options any taxes  required  by law to be withheld  and to
require  any  payments   required  to  enable  it  to  satisfy  its  withholding
obligations. In the case of any Option satisfied in the form of Common Stock, no
shares shall be issued unless and until arrangements satisfactory to the Company
shall have been made to satisfy any withholding tax obligations  applicable with
respect to such Option. Subject to such terms and conditions as the Compensation
Committee  may  impose,  the  Company  shall  have the right to  retain,  or the
Compensation  Committee  may,  subject  to such terms and  conditions  as it may
establish  from time to time,  permit  Holders to elect to tender  Common  Stock
(including  Common Stock issuable in respect of an Option) to satisfy,  in whole
or in part, the amount required to be withheld.

         Section 10.04 No Restriction on Corporate Action.  Nothing contained in
the Plan shall be construed to prevent the Company or any subsidiary from taking
any  corporate  action which is deemed by the Company or such  subsidiary  to be
appropriate  or in its best  interest,  whether or not such action would have an
adverse  effect on the Plan or any Option  granted  under the Plan. No employee,
beneficiary  or other  person  shall have any claim  against  the Company or any
subsidiary as a result of any such action.

         Section  10.05  Restrictions  on  Transfer.  An  Option  shall  not  be
transferable except (i) by will or the laws of descent and distribution, or (ii)
by gift to any  member of the  Holder's  immediate  family or to a trust for the
benefit of such immediate family member,  if permitted in the applicable  Option
Agreement.  An option may be exercisable  during the lifetime of the Holder only
by such Holder or the Holder's  guardian or legal  representative  unless it has
been transferred to a member of the Holder's  immediate family or to a trust for
the  benefit  of such  immediate  family  member,  in  which  case it  shall  be
exercisable  only by such  transferee.  For the  purpose  of this  provision,  a
Holder's  "immediate  family"  shall  mean the  Holder's  spouse,  children  and
grandchildren. Notwithstanding any such transfer, the Holder will continue to be
subject to the withholding requirements provided for in Section 10.03 hereof.


G:\LEGAL\PLAN\STOC-OPT.NEW

                                      A-10

<PAGE>


         Section 10.06 Section 162(m). It is intended that the Plan comply fully
with and meet all the requirements of Section 162(m) of the Code so that Options
granted  hereunder  with an exercise  price not less than Fair Market Value of a
share of Common Stock on the date of grant shall constitute  "performance-based"
compensation  within the meaning of such  section.  If any provision of the Plan
would  disqualify the Plan or would not otherwise permit the Plan to comply with
Section  162(m) as so  intended,  such  provision  shall be  construed or deemed
amended to conform to the requirements or provisions of Section 162(m); provided
that no such  construction  or  amendment  shall have an  adverse  effect on the
economic value to a Holder of any Option previously granted hereunder.

         Section 10.07 Governing Law. This Plan shall be construed in
accordance with the laws of the State of Indiana.


                                      A-11

<PAGE>

                                  CONSECO, INC.
                11825 NORTH PENNSYLVANIA STREET, CARMEL, IN 46032

PROXY FOR 1997 ANNUAL MEETING OF SHAREHOLDERS
SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

Each person  signing  this card on the reverse  side hereby  appoints as proxies
Ngaire E. Cuneo,  Donald F.  Gongaware and Stephen C.  Hilbert,  or any of them,
with full power of  substitution,  to vote all shares of common stock and shares
of  Preferred  Redeemable  Increased  Dividend  Equity  Securities,  7%  PRIDES,
Convertible  Preferred Stock which such person is entitled to vote at the Annual
Meeting of Shareholders of Conseco,  Inc., to be held at the Ritz Charles, 12156
North  Meridian  Street,  Carmel,  Indiana,  at 11:00 a.m. local time on May 13,
1997, and any adjournments thereof.

The proxies are hereby authorized to vote as follows:

1.       Approval  of an amendment to the Company's Articles of Incorporation to
         increase  the  number  of  shares  of  authorized    common  stock from
         500,000,000 to 1,000,000,000.

         /   / FOR                     /   / AGAINST              /   / ABSTAIN

2.       Election  of John M. Mutz as a Director for a two-year term expiring in
         1999 and election of Rollin M. Dick,  James  D.  Massey   and Dennis E.
         Murray, Sr. as Directors for three-year terms expiring in  2000.

     /   / FOR (except as shown on the line) /   / WITHHELD (as to all nominees)

         (To withhold authority to vote for single nominee, write that nominee's
name on this line:)
________________________________________________________________________________

3.       Approval of the adoption of the 1997 Non-qualified Stock Option Plan.

         /   / FOR                     /   / AGAINST              /   / ABSTAIN

4.       In their discretion, the proxies are authorized to vote upon such other
         matters as may properly  come before the meeting.

                     (PLEASE DATE AND SIGN ON REVERSE SIDE)

THE SHARES REPRESENTED BY THIS PROXY, UNLESS OTHERWISE SPECIFIED, SHALL BE VOTED
FOR ITEMS 1 THROUGH 3.

                                                     Please  sign below  exactly
                                                     as your name appears on the
                                                     label.   When   signing  as
                                                     attorney, corporate officer
                                                     or  fiduciary,  please give
                                                     full  title  as  such.  The
                                                     undersigned          hereby
                                                     acknowledges receipt of the
                                                     Notice   of   the    Annual
                                                     Meeting and Proxy Statement
                                                     dated April 10, 1997.

                                                     Dated______________________
                                                     Signature(s)_______________
                                                     ___________________________
                                                     ___________________________

                PLEASE DATE, SIGN, AND RETURN THIS PROXY PROMPTLY





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