CONSECO INC
SC 13D/A, 1997-09-29
ACCIDENT & HEALTH INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934

                                (AMENDMENT NO. 1)

                         GENERAL ACCEPTANCE CORPORATION


                                (Name of Issuer)

                                  Common Stock


                         (Title of Class of Securities)

                                    368749107


                                 (CUSIP Number)


                                 Karl W. Kindig
                          11825 N. Pennsylvania Street
                              Carmel, Indiana 46032
                                 (317) 817-6708


        (Name, Address, Telephone Number of Persons Authorized to Receive
                           Notices and Communications)

                               September 16, 1997


             (Date of Event which requires filing of this Statement)

If the filing person has previously  filed a Statement on Schedule 13G to report
the  acquisition  which is the  subject  of this  Statement  and is filing  this
Statement because of Rule 13d-1(b)(3) or (4), check the following box.

[   ]





                                       

<PAGE>
<TABLE>
<CAPTION>


         <S>                                                                                                    <C> 
         CUSIP No...............................................................................................368749107


1.       NAME OF REPORTING PERSON.................................................Capitol American Life Insurance Company

         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON.....................................................34-1083130


2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
         (a)  [   ]   (b)  [ X ]


3.       SEC USE ONLY


4.       SOURCE OF FUNDS..............................................................................................WC
                                                                                                                     ---

5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) or 2(e)                                                                                      [   ]


6.       CITIZENSHIP OR PLACE OF ORGANIZATION                                                                     Arizona


Number of                  7.       SOLE VOTING POWER                                                           3,333,333
                                                                                                               ----------
Shares 

Beneficially               8.       SHARED VOTING POWER                                                                0
                                                                                                                      --
Owned By                                                      

Each                       9.       SOLE DISPOSITIVE POWER                                                      3,333,333
                                                                                                                ---------
Reporting                  

Person With                10.      SHARED DISPOSITIVE POWER                                                           0
                                                                                                                      --

11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         3,333,333
         --------- 

12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES SHARES
         [   ]


13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         35.6%
         ----- 


14.      TYPE OF REPORTING PERSON                                                                                     IC

</TABLE>


                                        2

<PAGE>
<TABLE>
<CAPTION>




         CUSIP No.         368749107
                           ---------   
<S>      <C>                                                                                                <C>

1.       NAME OF REPORTING PERSON...........................................................................Conseco, Inc.
                                                                                                            -------------

         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON.....................................................35-1468632
                                                                                                               ----------

2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
         (a)  [   ]   (b)  [ X ]


3.       SEC USE ONLY


4.       SOURCE OF FUNDS                                                                                              NA


5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) or 2(e)                                                                                      [   ]


6.       CITIZENSHIP OR PLACE OF ORGANIZATION                                                                     Indiana



Number of                  7.       SOLE VOTING POWER                                                                   0         
                                                                                                                      ---
                                                                                                        
Shares                                                       

Beneficially               8.       SHARED VOTING POWER                                                         3,333,333
                                                                                                               ----------
Owned By                                                      

Each                       9.       SOLE DISPOSITIVE POWER                                                             0
                                                                                                                      --
Reporting  

Person With                10.      SHARED DISPOSITIVE POWER                                                   3,333,333
                                                                                                              ----------

11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         3,333,333
         --------- 

12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES SHARES
         [   ]


13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         35.6%
         ---- 

14.      TYPE OF REPORTING PERSON                                                                                     HC
                                                                                                                      --  
</TABLE>

                                        3



<PAGE>
<TABLE>
<CAPTION>



         <S>                                                                                                     <C>     
         CUSIP No................................................................................................368749107
                                                                                                                 ---------

1.       NAME OF REPORTING PERSON.......................................................................CIHC, Incorporated

         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON                                                     51-0356511
                                                                                                               ----------

2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
         (a)  [   ]   (b)  [ X ]

3.       SEC USE ONLY


4.       SOURCE OF FUNDS                                                                                              N/A


5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) or 2(e)                                                                                      [   ]


6.       CITIZENSHIP OR PLACE OF ORGANIZATION                                                                    Delaware


Number of                  7.       SOLE VOTING POWER
                                                                                                                        0
Shares

Beneficially               8.       SHARED VOTING POWER                                                        3,333,333
                                                                                                              ----------
Owned By

Each                       9.       SOLE DISPOSITIVE POWER                                                             0
                                                                                                                      --
Reporting                  

Person With                10.      SHARED DISPOSITIVE POWER                                                   3,333,333
                                                                                                              ----------


11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         3,333,333
         --------


12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES SHARES
         [   ]


13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         35.6%
         ----

14.      TYPE OF REPORTING PERSON                                                                                      HC
                                                                                                                       --
</TABLE>

                                        5

<PAGE>





Item 1.  Security and Issuer.

         This Amendment No. 1 to Schedule 13D is being filed by Capitol American
Life Insurance Company ("Capitol American"), Conseco, Inc. ("Conseco") and CIHC,
Incorporated,  ("CIHC")  relating to the Common Stock, no par value (the "Common
Stock"),  of  General  Acceptance  Corporation,   an  Indiana  corporation  (the
"Company").  Capitol  American is a wholly-owned  subsidiary of CIHC.  CIHC is a
wholly- owned subsidiary of Conseco.

         The  Company's  principle  executive  offices are located at 1025 Acuff
Road, Bloomington, Indiana 47404.

Item 2.  Identity and Background.

         This  statement is filed by Capitol  American,  the principal  business
address and principal office address of which is 11825 N.  Pennsylvania  Street,
Carmel, Indiana 46032. Capitol American is an insurance company, organized under
the laws of the State of Arizona,  which provides  cancer,  accident,  intensive
care and other supplemental health insurance.

         The executive officers and directors of Capitol American are:

         Mr. Stephen C. Hilbert, whose business address is 11825 N. Pennsylvania
Street,  Carmel  Indiana  46032,  is Chairman  of the Board and Chief  Executive
Officer of Capitol  American.  Mr.  Hilbert  is also a  director  and  executive
officer of Conseco and other subsidiaries of Conseco.

         Mr.   Donald   F.  Gongaware,   whose  business  address   is  11825 N.
Pennsylvania  Street,  Carmel,  Indiana  46032,  is President  and a director of
Capitol  American.  Mr.  Gongaware is also a director and  executive  officer of
Conseco and other subsidiaries of Conseco.

         Mr. Rollin M. Dick, whose  business address is 11825  N.   Pennsylvania
Street,  Carmel,  Indiana  46032,  is Executive Vice President and a director of
Capitol  American.  Mr. Dick is also a director and executive officer of Conseco
and other subsidiaries of Conseco and is a director of the Company.

         Ms. Ngaire E. Cuneo, whose business address is 745 Fifth


                                        7

<PAGE>



Avenue, Suite 2700, New York, New York 10151, is a director of Capitol American.
Ms.  Cuneo is also a  director  and  executive  officer  of  Conseco  and  other
subsidiaries of Conseco.

         Mr. James S. Adams, whose  business  address  is  11825 N. Pennsylvania
Street, Carmel, Indiana 46032, is Senior Vice President of Capitol American. Mr.
Adams is also an executive officer of Conseco and other subsidiaries of Conseco.

         Mr. Michael  A.  Colliflower,  whose  business  address    is  11825 N.
Pennsylvania  Street,  Carmel,  Indiana 46032, is Senior Vice President,  Legal,
Secretary and a director of Capitol American.

         This statement is also filed by Conseco, the principal business address
and principal office address of which is 11825 N. Pennsylvania  Street,  Carmel,
Indiana 46032. Conseco is a financial services holding company,  organized under
the laws of the State of Indiana,  which owns and operates insurance  companies.
The insurance companies owned and operated by Conseco develop, market, issue and
administer annuity,  health insurance and life insurance products.  Conseco also
provides  administrative,  data processing and investment management services to
non-affiliates.

         The executive officers and directors of Conseco are:

         Mr. Hilbert is the Chairman of the Board, Chief  Executive Officer  and
President of Conseco. Mr. Hilbert is also a Director of Conseco.

         Mr. Adams is the Senior  Vice  President,  Chief Accounting Officer and
Treasurer of Conseco.

         Ms. Cuneo is  Executive  Vice  President of Corporate Development and a
Director of Conseco. Ms. Cuneo is also a Director of the Company.

         Mr. Dick is  the  Executive  Vice President and Chief Financial Officer
and a Director of Conseco.

         Mr. Gongaware is  the Executive  Vice  President  and  Chief Operations
Officer and a Director of Conseco.

         David R. Decatur, M.D., whose business address is 1303 North


                                        8

<PAGE>



Arlington  Avenue,  Indianapolis,  Indiana 46219,  is a physician  practicing in
Indianapolis, Indiana and is President and Chief Executive Officer of Innovative
Health Systems, Inc. Dr. Decatur is a Director of Conseco.

         Mr. M. Phil  Hathaway,  whose   home  address  is  4504  N.  Northwood,
Bloomington, Indiana, is retired.  Mr. Hathaway is a Director of Conseco.

         Mr. James D. Massey, whose business address  is  National City Bank  of
Indiana, 101 W. Washington Street, Indianapolis,  Indiana 46255, is retired. Mr.
Massey is a Director of Conseco.

         Mr. Dennis E. Murray, Sr., whose business address is 111 East Shoreline
Drive, Sandusky,  Ohio 44870, is a partner and principal of the Ohio law firm of
Murray and Murray, Co., L.P.A. Mr. Murray is a Director of Conseco.

         Mr. John M. Mutz, whose  business  address  is  251 N. Illinois Street,
Suite 1400,  Indianapolis,  Indiana 46204, is President of PSI Energy,  Inc. Mr.
Mutz is a director of Conseco.

         This  statement is also filed by CIHC, the principal  business  address
and  principal  office  address  of which  is 1209  Orange  Street,  Wilmington,
Delaware 19801. CIHC is an insurance  holding company,  organized under the laws
of the State of  Delaware,  which owns and  operates  insurance  companies.  The
insurance  companies  owned and  operated  by CIHC  develop,  market,  issue and
administer annuity, health insurance and life insurance products.

         The executive officers and directors of CIHC are:

         Mr. Mark A. Ferrucci, whose  business  address  is  1209 Orange Street,
Wilmington, Delaware 19801, is President and a director of CIHC. Mr. Ferrucci is
also an employee of CT Corporation.

         Mr. William  T.  Devanney, Jr., whose business  address is  11825 North
Pennsylvania Street, Carmel,  Indiana 46032, is Vice President,  Corporate Taxes
of CIHC. Mr. Devanney is also an officer of other subsidiaries of Conseco.

         Ms. A. M. Horne,  whose  business  address  is  1209   Orange   Street,
Wilmington, Delaware 19801, is Secretary of CIHC.  Ms. Horne is


                                        9

<PAGE>



also an employee of CT Corporation.

         Ms. Kim E. Lutthans, whose  business  address  is  1209  Orange Street,
Wilmington,  Delaware  19801,  is  Treasurer  of CIHC.  Ms.  Lutthans is also an
employee of CT Corporation.

         Mr. Gongaware is a director of CIHC.

         All of the  executive  officers  and  directors  of  Capitol  American,
Conseco and CIHC are United  States  citizens.  During the last five  years,  no
executive officer of Capitol American,  Conseco and CIHC has been convicted of a
criminal proceeding  (excluding traffic violations or similar  misdemeanors) nor
has  any  such  person  been  party  to  civil  proceedings  of  a  judicial  or
administrative body of competent jurisdiction  resulting in a judgement,  decree
or final order  enjoining  future  violations  of, or  prohibiting  or mandating
activities subject to, federal or state securities laws.

Item 3.  Source and Amount of Funds or Other Consideration.

         Effective April 11, 1997,  Capitol American  purchased from the Company
$10,000,000  of  12%  Convertible   Subordinated   Notes  of  the  Company  (the
"Debentures") pursuant to a Securities Purchase Agreement,  dated April 11, 1997
(the "Capitol  American  Purchase  Agreement"),  between the Company and Capitol
American.  Subject to acceleration,  the principal balance, plus all accrued and
unpaid  interest,  of the Debentures  becomes due and payable on April 11, 2000.
The  indebtedness   under  the  Debentures  is  subordinate  to  certain  senior
indebtedness of the Company.  Subject to the approval of the conversion features
of the  Debentures  by the  stockholders  of the  Company,  which  approval  was
obtained on July 8, 1997, the Debentures are  convertible,  at any time and from
time to time,  at the option of  Capitol  American,  upon 10 days prior  written
notice to the Company,  into shares of Common Stock at a rate equal to $3.00 per
share;  however,  upon  approval  of  the  stockholders  of the  Company  of the
transactions  described  below, the conversion rate will be reduced to $1.00 per
share.  The  number of shares of Common  Stock  into  which the  Debentures  are
convertible  and the  conversion  price  are  subject  to  certain  antidilution
provisions  contained in the Debentures.  Capitol  American made such investment
out of working capital.



                                       10

<PAGE>



         Effective  September  16,  1997,  Conseco  issued its  guaranty  in the
maximum principal amount of $10,000,000 (the "Guaranty") of certain indebtedness
of the Company and, in  consideration  therefor,  received a fee of $300,000,  a
warrant (the  "Warrant") to purchase up to 500,000  shares of Common Stock and a
12%  Convertible  Subordinated  Note of the Company  (the "Note") in a principal
amount equal to all amounts paid or payable by Conseco  pursuant to the Guaranty
pursuant to an Agreement  (the "Conseco  Agreement"),  dated as of September 16,
1997. The indebtedness  under the Note is subordinate to the indebtedness of the
Company, a portion of which is guaranteed  pursuant to the Guaranty.  Subject to
approval of the  stockholders  of the Company,  the Warrant  permits the holders
thereof to purchase, at the option of the holder, upon 10 days written notice to
the  Company,  at any time and from time to time prior to the later of  December
31, 1998 or the 10th day after the date upon which  Conseco,  its successors and
assigns have no further right, obligation or liability under the Guaranty, up to
500,000 shares of Common Stock for a purchase price of $1.00 per share. The Note
is  convertible  at any time and from time to time, at the option of the holder,
upon 10 days written notice to the Company,  into the number of shares of Common
Stock equal to the principal  balance then  outstanding  under the Guaranty (but
not to exceed  $10,000,000) and any accrued but unpaid interest,  divided by the
higher of (x) the book value per share of Common Stock of the Company determined
in accordance with generally accepted accounting principles consistently applied
at the time of such  request  for  conversion,  or (y) $0.25 per share of Common
Stock.  The number of shares of Common  Stock and the  exercise  and  conversion
prices  therefor  into  which  the  Warrant  and the  Note  are  exercisable  or
convertible,  as the case may be, are subject to certain antidilution provisions
contained  in the Warrant and the Note.  Conseco has made no  investment  in the
transaction other than the issuance of the Guaranty. It is contemplated that any
investment  made pursuant to the Warrant or the Note will be made out of working
capital.

         Upon approval of the  stockholders of the Company,  the issuance of the
Warrant will result in a decrease in the  conversion  rate under the  Debentures
from $3.00 to $1.00 per share of Common Stock,  and, as a consequence,  increase
the number of shares of Common Stock into which the Debentures  are  convertible
from 3,333,333 to 10,000,000. In the event the conversion rate under the Note is
less than $1.00, a corresponding adjustment to the number of shares


                                       11

<PAGE>



of Common Stock into which the Debentures and the Note are  convertible,  or the
Warrant is  exercisable,  as the case may be,  and the  related  conversion  and
exercise prices would occur.

         In  connection  with the  transaction  referred  to above,  the Company
issued its 12% Subordinated  Convertible Notes (the "Stockholder  Notes") in the
aggregate principal amount of $1,500,000 to certain  stockholders of the Company
in consideration of loans by such  stockholders to the Company in such aggregate
principal amount. In addition to the senior indebtedness of the Company referred
to above, the Debentures are also subordinate to the indebtedness represented by
the Stockholder Notes, the Note and the Guaranty.

Item 4.  Purpose of Transaction.

         The purpose of Capitol  American,  Conseco  and CIHC in having  Capitol
American and Conseco make their  respective  investments  in the Company was for
investment purposes.

Item 5.  Interest in Securities of the Issuer.

                  (a) As a result of Capitol American's ownership of $10,000,000
         of the Debentures,  Capitol  American,  CIHC as the sole shareholder of
         Capitol   American  and  Conseco  as  the  sole  shareholder  of  CIHC,
         beneficially  own  3,333,333  shares of the Common  Stock  representing
         approximately  35.6%  of  the  shares  of  Common  Stock  deemed  to be
         outstanding.  Such beneficial ownership is based upon the conversion of
         the Debentures at a conversion price of $3.00 per share for $10,000,000
         of Debentures.

                  As described above, upon stockholder  approval of the issuance
         of the Warrant,(x) as a result of Capital  American's  ownership of the
         Debentures,  Capital American,  CIHC as the sole shareholder of Capitol
         American and Conseco as the sole shareholder of CIHC would beneficially
         own   10,000,000   rather  than   3,333,333   shares  of  Common  Stock
         representing  approximately  62.4% of the shares of Common Stock deemed
         to be  outstanding  (based upon a conversion  rate of $1.00 per share),
         and (y) Conseco would  beneficially own 500,000 shares of Common Stock,
         representing approximately 7.6% of the shares of Common Stock deemed to
         be outstanding.

                                             
                                       12

<PAGE>


                  In addition,  upon such  stockholder  approval,  Conseco would
         beneficially   own  an  additional   500,000  shares  of  Common  Stock
         representing approximately 7.6% of the shares of Common Stock deemed to
         be outstanding.


                  (b) Upon conversion of the Debentures,  Capitol  American will
         have the sole power to vote or to direct the vote and the sole power to
         dispose  or to direct the  disposition  of  3,333,333  shares of Common
         Stock. As described above, upon stockholder approval of the issuance of
         the Warrant, upon conversion of the Debentures,  Capitol American would
         have the sole power to vote or to direct the vote and the sole power to
         dispose  or to  direct  the  disposition  of  10,000,000,  rather  than
         3,333,333  shares of Common Stock.  Through their  ownership of Capitol
         American,  Conseco  and CIHC may be deemed to share the power to direct
         the vote or  disposition  of such shares of Common  Stock.  Pursuant to
         Rule 13d-4 under the Securities  Exchange Act of 1934, Conseco and CIHC
         expressly disclaim beneficial ownership of such shares and declare that
         the filing of this statement  shall not be construed as an admission of
         any such beneficial ownership.  In addition,  upon stockholder approval
         of the issuance of the Warrant and the conversion features of the Note,
         Conseco would have the sole power to vote as to direct the vote and the
         sole power to dispose or to direct the disposition of 500,000 shares of
         Common Stock upon  exercise of the Warrant and such number of shares of
         Common  Stock  into  which  the  Note  may  become   convertible   upon
         conversion.

                  (c) The only transactions  involving the Common Stock effected
         during  the past 90 days by  Capitol  American,  Conseco or CIHC are as
         described in this Schedule 13D, as amended hereby.

Item 6.  Contracts,  Arrangements,  Understandings or Relationships with Respect
to Securities of the Issuer.

         See Item 3 above for a general  description of the conversion and other
features of the Debentures, the Guaranty, the Note and Warrant.



                                       13

<PAGE>



         In addition to  providing,  among other  things,  for the  purchase and
issuance of the Debentures and customary representations,  warranties, covenants
and  events of  default,  the  Capitol  American  Purchase  Agreement  initially
provided for:

                  (a) the  acceleration  and  repayment in full of the principal
         amount  of  the  Debentures,  together  with  all  accrued  and  unpaid
         interest,  in the event of the  occurrence of an event of default under
         the Capitol American Purchase Agreement;

                  (b) the  acceleration  and  repayment  in full of all  amounts
         owing under the Debentures or, at the option of Capitol  American,  the
         redemption  by the Company of the  Debentures  for an aggregate  amount
         equal to the market  value of the  maximum  number of shares into which
         the  Debentures are  convertible,  if (upon the earlier of the optional
         conversion  or maturity  date of the  Debentures)  the Company fails or
         refuses to register the shares of Common Stock of the Company issued or
         issuable  to Capitol  American  under the  Securities  Act of 1933,  as
         amended (the "Act"),  pursuant to the  Registration  Rights  Agreement,
         dated as of April 11,  1997,  among the Company,  and Capitol  American
         (the "Capitol American Registration Rights Agreement"); and

                  (c) the right of Capitol  American  to  purchase  subordinated
         indebtedness to be issued by the Company in the future on terms no less
         favorable  than such  subordinated  indebtedness  would be  offered  to
         others.

         Effective  September 16, 1997, the Capitol American Purchase  Agreement
was amended,  among other  things (x) to provide that an event of default  under
the Conseco  Agreement  would  constitute  an event of default under the Capitol
American Agreement,  and (y) to add provisions for the redemption or repurchase,
as the case may be,  of the  Warrant  and the  Note,  to the  provisions  of the
Capitol  American  Purchase   Agreement   relating  to  the  redemption  of  the
Debentures.

          In addition to providing, among other things, for the issuance of  the
Guaranty by Conseco and the  issuance of the Warrant and the Note by the Company
and the issuance of the Stockholder  Notes and the execution and delivery of the
related subordination
       
                                       14

<PAGE>



agreements,  the Conseco Agreement  contains terms and provisions  substantially
similar to those in the Capitol American Purchase Agreement.

         The Capitol American Rights Agreement  generally obligates the Company,
at the request of Capitol American,  to effect the registration of the shares of
Common Stock into which the Debentures are converted;  provided,  however,  that
the Company is obligated to make only two such registrations.  In addition,  the
Company is  obligated  to provide  Capitol  American  with  certain  "piggyback"
registration rights.

         Effective  September 16, 1997,  the Company and Conseco  entered into a
registration  rights  agreement  providing for the registration of the shares of
Common Stock  exercisable  pursuant to the Warrant or converted  pursuant to the
Note on substantially the same terms as the Capitol American Rights Agreement.

         The Company,  Conseco, Capitol American and certain stockholders of the
Company holding a majority of the issued and outstanding  shares of Common Stock
of the Company (the  "Stockholders")  are parties to that certain  Stockholders'
Agreement, dated April 11, 1997, which, among other things, initially:

                  (a)  fixed the number of directors of the Company  at six;

                  (b)  entitled Conseco to have two designees  on  the Board  of
         Directors of the  Company,  one  designee on the audit and compensation
         committees  of  the  Company  and  one  representative  to  serve in an
         operations capacity;

                  (c)  entitled  the  Stockholders  to  have one designee on the
         Board of Directors of the Company;


                  (d) with certain  exceptions,  restricted  the transfer of any
         securities owned by the Stockholders  until April 11, 1998 and required
         the  Stockholders  in the  aggregate to continue to own at least 51% of
         the Common  Stock of the  Company  from April 11,  1998 until April 11,
         2000;

                  (e)  in the event that Conseco makes a tender offer to


                                       15

<PAGE>



         all holders of Common Stock of the Company prior to April 11, 1998 at a
         price per share  equal to the  greater of (x) the  market  value of the
         Common Stock or (y) $4.00, required the Stockholders to tender at least
         such number of shares of Common  Stock as will  reduce the  holdings of
         the  Stockholders  in  the  aggregate  below  20%  of  the  issued  and
         outstanding Common Stock of the Company; and

                  (f)      obligated the  Stockholders  to vote for the approval
         of  the  issuance  of  the  Debentures  to  Capitol  American   and the
         conversion provisions described therein.

                  Effective September 16, 1997, the Stockholders'  Agreement was
         amended:(x) change to the term of the agreement to encompass the period
         in which any of the  Debentures  were  outstanding or in which Conseco,
         its  successors  and  assigns or the holders of any Note or Warrant had
         any further right, obligation or liability under the Guaranty, the Note
         or the  Warrant,  (y) to  provide  that the Board of  Directors  of the
         Company would  consist of eight (8) members,  of which six (6) would be
         designated  by Conseco if generally (1) the Company fails or refuses to
         fulfill its obligations  under its registration  rights agreements with
         Capitol  American or Conseco,  (2) Conseco is obligated to make payment
         under the Guaranty, (3) the Company,  without Conseco's consent, incurs
         additional  indebtedness  subject to the Conseco's  Guaranty or amends,
         modifies  or  otherwise  changes  the terms of or makes any waiver with
         respect to the Guaranty, and (y)to provide for the taking of any action
         (including,  without  limitation,  the  holding  of a  meeting  of  the
         Company's  stockholders) so that the  transactions  contemplated in the
         Conseco  Agreement,  including  the  issuance  of the  Warrant  and the
         conversion  features  of  the  Note,  are  approved  by  the  Company's
         stockholders within 90 days (unless such period extended by Conseco).

                  In   addition,   Capitol   American,   Conseco   and   various
         stockholders  of the Company  entered  into  certain  agreements  which
         provide  generally for (x)the  subordination  of the  Debentures to the
         Stockholders'  Notes,  the Note,  the Guaranty and certain other senior
         indebtedness  of  that  Company,  and  (y)  the  subordination  of  the
         Stockholder  Notes to the Note,  the Guaranty and certain  other senior
         indbebtedness of the Company.


                                       16

<PAGE>


Item 7.  Material to Be Filed as Exhibits.

                  *(a) Securities Purchase Agreement,  dated as  of  April   11,
         1997, between the Company and Capitol American.

                  *(b) 12% Subordinated  Convertible Note, dated April 11, 1997,
         in the principal amount of $10,000,000 issued to Capitol American.

                  *(c)  Stockholders'  Agreement,  dated as of April  11,  1997,
         among the Company, Conseco, Capitol American and the stockholders named
         therein.

                  *(d)  Registration  Rights  Agreement,  dated as of April  11,
         1997, between the Company and Capitol American.

                 **(e)  Joint  Filing  Agreement,  dated  as  of  July 18, 1997,
between Capitol American, Conseco and CIHC.

                   (f)  Agreement,  dated  as of September 16, 1997, between the
Company and Conseco.

                   (g)  Guaranty,  dated  September  16, 1997, issued by Conseco
for the benefit of General Electric Capital Corporation.

                   (h)  Warrant, dated  as  of September 16, 1997, issued by the
Company to Conseco.

                   (i)  12%  Subordinated   Convertible   Note,   dated   as  of
September 16, 1997, issued by the Company to Conseco.

                   (j)  Amendment  No.   1   to   Securities Purchase Agreement,
dated as of September 16, 1997, between the Company and Capitol American.

                   (k)  Amendment No. 1  to  Stockholders'  Agreement,  dated as
of September 16, 1997, among the Company,  Conseco,  Capitol  American  and  the
stockholders named therein.



                                       17

<PAGE>



                   (l) Registration Rights Agreement, dated as  of September 16,
1997, between the Company and Conseco.


                   (m) Conseco  Subordination  Agreement,  dated as of September
16, 1997,  among the Company,  Capitol  American,  Conseco and the  stockholders
named therein.

                   (n) Algood Subordination Agreement, dated as of September 16,
1997, among the Company, Capitol American and the stockholders named therein.

* Incorporated by reference from the Form 10-K filed by the Company on April 15,
1997.

**  Incorporated  by reference from the Schedule 13D Filed by Capitol  American,
Conseco and CIHC on July 8, 1997.




                                       18

<PAGE>




                                   SIGNATURES


         After  reasonable  Inquiry and to the best of our knowledge and belief,
the  undersigned  certify that the  information  set forth in this  statement is
true, complete and correct.

Date: September 16, 1997

                         Capitol American Life Insurance Company



                         By: /s/DONALD F. GONGAWARE
                             ------------------------------- 
                                Name: Donald F. Gongaware
                                Title: President



                                Conseco, Inc.


                          By: /s/DONALD F. GONGAWARE
                              ------------------------------     
                                 Name: Donald F. Gongaware
                                 Title: Executive Vice President


                                 CIHC, Inc.

                          By: /s/WILLIAM T. DEVANNEY, JR.
                              ------------------------------
                                  Name:   William T. Devanney, Jr.
                                  Title:  Vice President










  
                                       19

<PAGE>

<TABLE>
<CAPTION>



                                                   EXHIBIT INDEX

Item     Description                                                                  
- ----     -----------                                                                          
<S>     <C>                                                                                 

*1.      Securities  Purchase Agreement, dated  as  of  April  11, 1997, between
         the Company and Capitol American.

*2.      12% Subordinated Convertible  Note,   dated  April  11,  1997,  in  the
         principal amount of $10,000,000 issued to Capitol American.

*3.      Stockholders'  Agreement,  dated  as  of  April  11,  1997,  among  the
         Company, Conseco, Capitol American and the stockholders named  therein.

*4.      Registration Rights Agreement, dated as of April 11, 1997,  between the
         Company and Capitol American.

**5.     Joint Filing Agreement, dated  as  of  July  18, 1997,  between Capitol
         American, Conseco and CIHC.

  6.     Agreement,  dated  as  of  September 16,  1997, between the Company and
         Conseco.

  7.     Guaranty,  dated  September 16, 1997, issued by Conseco for the benefit
         of General Electric Capital Corporation.

  8.     Warrant, dated  as  of  September   16,  1997, issued by the Company to
         Conseco.

  9.     12%  Subordinated  Convertible  Note,  dated  as of September 16, 1997,
         issued by the Company to Conseco.

 10.     Amendment  No.  1  to  Securities  Purchase  Agreement,  dated  as   of
         September 16, 1997, between the Company and Capitol American.

 11.     Amendment No. 1 to Stockholders'  Agreement  dated  as of September 16,
         1997, among the Company, Conseco, Capitol American and the stockholders
         named therein.

 12.     Registration Rights Agreement, dated  as of September 16, 1997, between
         the Company and Conseco.

 13.     Conseco Subordination Agreement, dated as of September 16, 1997, among
         the Company, Capitol American,  Conseco  and  the  stockholders   named
         therein.

14.      Algood  Subordination  Agreement,  dated  as  of  September 16,   1997,
         among the Company, Capitol American and the stockholders named therein.


                                       20

<PAGE>

<FN>
         * Incorporated  by reference from the Form 10-K filed by the Company on
April 15, 1997.

         ** Incorporated by reference from the  Schedule 13D  filed  by  Capitol
American, Conseco and CIHC
</FN>
</TABLE>

                  
                                       21


                                    AGREEMENT


                         Dated as of September 16, 1997


                                     between


                         GENERAL ACCEPTANCE CORPORATION

                                       and

                                  CONSECO, INC.





<PAGE>
<TABLE>
<CAPTION>



                                TABLE OF CONTENTS

Section                                                                                                    Page
- -------                                                                                                    ----        
     <S>        <C>                                                                                         <C>
     1.         Definitions  1

     2.         Closing Transactions
                2.1.         Issuance of Guaranty............................................................9
                2.2.         Issuance of Note and Warrant and
                             Payment of Fee..................................................................9
                2.3          Execution and Delivery of Supplemental
                             Documents.......................................................................9

     3.         Conditions Precedent
                3.1.         Conditions to the Purchase......................................................9

     4.         Representations and Warranties of the Purchaser
                4.1.         Organization....................................................................12
                4.2.         Due Execution, Delivery and Performance
                             of the Agreement................................................................12
                4.3.         Investment Representation.......................................................12

     5.         Representations and Warranties of the Company
                5.1.         Corporate Existence; Compliance with Law........................................14
                5.2.         Subsidiaries....................................................................14
                5.3.         Corporate Power; Authorization;
                             Enforceable Obligations.........................................................14
                5.4.         SEC Documents...................................................................15
                5.5.         Absence of Certain Changes or Events............................................16
                5.6.         Interim Financial Statements; Absence
                             of Undisclosed Liabilities......................................................17
                5.7.   Projections...........................................................................17
                5.8.         No Default......................................................................18
                5.9.         No Litigation...................................................................18
                5.10.        Capital Structure of the Company................................................18
                5.11.        Broker's or Finder's  Fee.......................................................19
                5.12.        Other Representations and Warranties............................................19
                5.13.        Disclosure......................................................................19

     6.         Financial Statements and Information.........................................................20





Section                                                                                                     Page
- -------                                                                                                     ----  

     7.         Affirmative Covenants........................................................................20

     8.         Negative Covenants...........................................................................21

</TABLE>


                                        i

<PAGE>
<TABLE>
<CAPTION>


     <S>        <C>                                                                                          <C>
     9.         Events of Default; Rights and Remedies
                9.1.         Events of Default...............................................................32
                9.2.         Remedies........................................................................35

    10.         Triggering Events
                10.1.        Events..........................................................................24
                10.2.        Redemption......................................................................24
                10.3.        Funds Unavailable...............................................................25
                10.4.        Notice..........................................................................26

    11.         Right of First Refusal.......................................................................26

    12.         Securities Law Matters.......................................................................27

    13.         Miscellaneous
                13.1.        Press Releases..................................................................27
                13.2.  Expenses..............................................................................27
                13.3.  Indemnification.......................................................................27
                13.4.        Assignment......................................................................28
                13.5.        Remedies........................................................................28
                13.6.        Waiver of Jury Trial............................................................28
                13.7.        Arbitration.....................................................................28
                13.8.        Severability....................................................................29
                13.9.        Parties.........................................................................29
                13.10.       Conflict of Terms...............................................................29
                13.11.       Governing Law...................................................................29
                13.12.       Notices.........................................................................30
                13.13.       Survival........................................................................30
                13.14.       Section Titles..................................................................31
                13.15.       Counterparts....................................................................31
<FN>
EXHIBIT A - FORM OF GUARANTY
EXHIBIT B - 12% SUBORDINATED CONVERTIBLE NOTE
EXHIBIT C - WARRANT
</FN>
</TABLE>








                                       ii

<PAGE>



                                    AGREEMENT

         AGREEMENT,  dated  as of  September  16,  1997,  by and  among  GENERAL
ACCEPTANCE  CORPORATION,  an Indiana  corporation (the "Company"),  and CONSECO,
INC., an Indiana corporation(the "Purchaser").

                              W I T N E S S E T H:

         WHEREAS, upon the terms and conditions hereinafter provided, the (x)the
Purchaser has agreed to guarantee  certain of the  obligations of the Company to
General  Electric Capital  Corporation  ("GE Capital")  pursuant to that certain
Limited Continuing Guaranty,  of even date herewith,  issued by the Purchaser in
favor of GE Capital  (the  "Guaranty"),  and (y) in  consideration  therefor the
Company has agreed to pay to the Purchaser a fee of $300,000 and to issue to the
Purchaser  (1) the  Company's 12%  Subordinated  Convertible  Note, of even date
herewith,  in the principal  amount of $10,000,000 and all other amounts payable
by, or on behalf of, the Purchaser pursuant to the Guaranty and convertible into
shares of the Company's  common stock,  no par value ("Common  Stock") and (2) a
Warrant  to  purchase  an  aggregate  of  500,000  shares of Common  Stock for a
purchase  price of $1.00 per share (as adjusted  therein) (the  "Warrant")  (the
Note,  the  Warrant  and the Common  Stock  subject to  conversion  or  exercise
thereunder are together herein referred to as the "Securities").

         NOW,  THEREFORE,  in  consideration  of the premises and the  covenants
hereinafter contained, it is agreed as follows:

I.       DEFINITIONS

         In addition to the defined terms  appearing  above,  capitalized  terms
used in this Agreement shall have (unless otherwise  provided  elsewhere in this
Agreement) the following respective meanings when used herein:

         "Affiliate"  shall mean,  with  respect to any Person,  (i) each Person
that,  directly  or  indirectly,   owns  or  controls,   whether  of  record  or
beneficially, or as a trustee, guardian or other fiduciary, 5 percent or more of
the Stock  having  ordinary  voting  power in the  election of directors of such
Person,  (ii) each Person that  controls,  is  controlled  by or is under common
control with such Person or any Affiliate of such Person,  or (iii) each of such
Person's  officers,  directors  and  general  partners.  For the purpose of this
definition,  "control"  of a Person  shall  mean  the  possession,  directly  or
indirectly,  of the power to direct or cause the direction of its  management or
policies,  whether  through the ownership of voting  securities,  by contract or
otherwise.  For purposes of this definition the Purchaser shall not be deemed to
be an Affiliate of the Company or any of the Affiliates of the Company by reason
of the purchase of the Note or the Warrant.


                                        1

<PAGE>



         "Agreement"  shall  mean  this  Agreement,  including  all  amendments,
modifications and supplements  hereto and any appendices,  exhibits or schedules
to any of the foregoing, and shall refer to this Agreement as the same may be in
effect at the time such reference becomes operative.

         "Algood  Debentures"  shall  collectively  mean those 12%  Subordinated
Convertible Notes, of even date herewith,  in the aggregate  principal amount of
$1,500,000 issued to J.G. Algood, M.L. Algood and R.E. Algood (collectively, the
"Algoods")  in exchange  for their  loans to the  Company  for  working  capital
purposes of an aggregate of $1,500,000.

         "Algood  Subordination  Agreement" shall mean the Algood  Subordination
Agreement of even date  herewith  among  Capitol  American,  the Algoods and the
Company for the benefit of the Algoods.

         "Ancillary  Agreements" shall have the meaning ascribed to such term in
the Capitol American Purchase Agreement.

         "Board" shall mean the Company's Board of Directors.

         "Business Day" shall mean any day that is not a Saturday, a Sunday or a
day on which  banks  are  required  or  permitted  to be  closed in the State of
Indiana.

         "Capitol  American  Registration  Rights  Agreement"  shall  mean  that
certain  Registration  Rights  Agreement,  dated as of April  11,  1997,  by and
between the  Company  and Capitol  American  Life  Insurance  Company  ("Capitol
American").

         "Closing Date" shall mean the date hereof and "Closing" shall mean that
time on the Closing Date at which this  Agreement is executed and  delivered and
the Transactions contemplated herein are consumated.


         "Company's  Stock  Option  Plan"   shall  mean  the  General Acceptance
Corporation  Employee Stock Option Plan and the General  Acceptance  Corporation
Outside Directors' Stock Option Plan, collectively.

         "Conseco Directors" shall mean the  individuals  designated by Conseco,
Inc. pursuant to the Stockholders' Agreement to be elected to the Board.

         "Conseco Subordination Agreement" shall mean that Conseco Subordination
Agreement of even date  herewith  among  Capitol  American,  the Algoods and the
Company for the benefit of Conseco.



                                        2

<PAGE>



         "Default"  shall  mean any event  which,  with the  passage  of time or
notice or both, would, unless cured or waived, become an Event of Default.

         "ERISA" shall mean the Employee  Retirement Income Security Act of 1974
(or any successor legislation thereto), as amended from time to time.

         "ERISA Affiliate" shall mean, with respect to the Company, any trade or
business (whether or not incorporated) under common control with the Company and
which, together with the Company, are treated as a single employer under Section
414(b),  (c), (m) or (o) of the Internal  Revenue Code of 1996,  as amended (the
"IRC").

         "ERISA  Event"  shall  mean,  with  respect to the Company or any ERISA
Affiliate,  (i) a  Reportable  Event  with  respect  to a  Title  IV  Plan  or a
Multiemployer Plan; (ii) the withdrawal of the Company,  any of its Subsidiaries
or any ERISA  Affiliate  from a Title IV Plan  subject to Section  4063 of ERISA
during a plan year in which it was a substantial employer, as defined in Section
4001(a)(2)  of ERISA;  (iii) the complete or partial  withdrawal of the Company,
any of its Subsidiaries or any ERISA Affiliate from any Multiemployer Plan; (iv)
the filing of a notice of intent to  terminate a Title IV Plan or the  treatment
of a plan  amendment  as a  termination  under  Section  4041 of ERISA;  (v) the
institution of proceedings to terminate a Title IV Plan or Multiemployer Plan by
the PBGC; (vi) the failure to make required  contributions  to a Qualified Plan;
or (vii) any other  event or  condition  which might  reasonably  be expected to
constitute  grounds under Section 4042 of ERISA for the  termination  of, or the
appointment of a trustee to administer,  any Title IV Plan or Multiemployer Plan
or the  imposition  of any  liability  under Title IV of ERISA,  other than PBGC
premiums due but not delinquent under Section 4007 of ERISA.

         "Event of Default" shall have the meaning assigned to it in Section 9.1
hereof.

         "Financing  Agreements" shall mean the following  agreements,  together
with the  related  documents  thereto,  in each case as such  agreements  may be
amended  (including  any amendment and  restatement  thereof),  supplemented  or
otherwise  modified from time to time,  including  any  agreement  extending the
maturity of, refinancing, refunding, replacing or otherwise restructuring all or
any  portion  of the  indebtedness  under such  agreement  or any  successor  or
replacement  agreement:  Amended and Restated Motor Vehicle Installment Contract
Loan and Security Agreement by and between the Company and GE Capital,  dated as
of April 11, 1997,  as amended by the First  Amendment  thereto (the "GE Capital
Amendment")of  even date herewith;  and Revolving Loan and Security Agreement by
and between the  Company  and Fifth  Third Bank of Central  Indiana  dated as of
August 27, 1996 (the "Bank Agreement").



                                        3

<PAGE>



         "GAAP"  shall mean  generally  accepted  accounting  principles  in the
United States of America as in effect from time to time.

         "Governmental Authority" shall mean any nation or government, any state
or other  political  subdivision  thereof,  and any agency,  department or other
entity exercising executive, legislative, judicial, regulatory or administrative
functions of or pertaining to government.

         "Guaranty  Obligations"  shall  mean  the  Obligations (as that term is
defined in the Guaranty).

         "Indebtedness"  of any Person shall mean (i) all  indebtedness  of such
Person for borrowed money (including, without limitation,  reimbursement and all
other  obligations with respect to surety bonds,  letters of credit and bankers'
acceptances,  whether or not matured),  but not including  accounts  payable and
other obligations to trade creditors and normal operating expenses characterized
as liabilities incurred in the ordinary course of business, (ii) all obligations
evidenced by notes, bonds,  debentures or similar instruments (except where such
instruments  evidence  repayment of amounts  referred to in  subparagraph  (i)),
(iii)  all  capital  lease  Obligations,  (iv) in the case of the  Company,  the
Debentures  (as defined in the  Securities  Purchase  Agreement),  the Note, the
Algood Notes, and (v) in the case of the Purchaser, the Guaranty.

         "Lien" shall mean any mortgage or deed of trust, pledge, hypothecation,
assignment,   deposit  arrangement,  lien,  Charge,  claim,  security  interest,
easement or  encumbrance,  preference,  priority or other security  agreement or
preferential  arrangement of any kind or nature whatsoever  (including,  without
limitation,  any Capital Lease or title retention agreement, any financing lease
having  substantially the same economic effect as any of the foregoing,  and the
filing of, or agreement to give, any financing  statement  perfecting a security
interest   under  the  Uniform   Commercial   Code  or  comparable  law  of  any
jurisdiction).

         "Material Adverse Effect" shall mean any material adverse effect on the
business,  assets,  operations,  or financial or other condition or prospects of
the Company or any of its Subsidiaries.

         "Multiemployer  Plan" shall mean a  "multiemployer  plan" as defined in
Section  4001(a)(3) of ERISA, and to which the Company,  any of its Subsidiaries
or any ERISA  Affiliate is obligated to make,  or has made or been  obligated to
make, contributions on behalf of participants who are employed by any of them.

         "Obligations" shall mean any principal,  interest,  premium, penalties,
fees and other liabilities and obligations due under the documentation governing
any Indebtedness  (including  interest after the commencement of any bankruptcy,
insolvency,  rehabilitation,  liquidation,  conservation, supervision or similar
proceedings).


                                        4

<PAGE>




         "Person" shall mean any individual,  sole proprietorship,  partnership,
joint venture, trust,  unincorporated  organization,  association,  corporation,
limited liability company,  institution,  public benefit corporation,  entity or
government  (whether  Federal,  state,  county,  city,  municipal or  otherwise,
including,  without limitation,  any instrumentality,  division, agency, body or
department thereof).

         "Plan" shall mean an employee  benefit plan, as defined in Section 3(3)
of ERISA, which the Company or any of its Subsidiaries  maintains or makes or is
obligated to make  contributions  to on behalf of  participants  who are or were
employed by any of them.

         "Qualified  Plan"  shall mean an  employee  pension  benefit  plan,  as
defined in Section 3(2) of ERISA,  which is intended to be  tax-qualified  under
Section 401(a) of the IRC, and which the Company, any of its Subsidiaries or any
ERISA Affiliate  maintains or makes or is obligated to make  contributions to on
behalf of participants who are or were employed by any of them.

         "Registration  Rights  Agreement"  shall mean the  Registration  Rights
Agreement  by and  among  the  Company  and the  Purchaser  dated as of the date
hereof.

         "SEC" shall mean the Securities and Exchange Commission.

         "SEC Documents" shall mean all reports,  schedules,  forms,  statements
and other documents required to be filed with the SEC.

         "Securities Act" shall mean the Securities Act of 1933, as amended.

         "Senior  Indebtedness"  shall mean all Indebtedness under the Financing
Agreements whether or not existing or hereinafter  incurred and whether fixed or
contingent.

         "Stock" shall mean all shares,  options,  warrants,  general or limited
partnership  interests,  participations or other equivalents  (regardless of how
designated)  of or in a corporation,  partnership  or equivalent  entity whether
voting or nonvoting,  including,  without  limitation,  common stock,  preferred
stock, or any other "equity security" (as such term is defined in Rule 3a11-1 of
the General Rules and  Regulations  promulgated  by the  Securities and Exchange
Commission under the Securities Exchange Act of 1934, as amended).

         "Stockholders"  shall  mean,  with  respect to any  Person,  all of the
holders of Stock of such Person immediately following the Closing Date.

         "Stockholders' Agreement" shall mean that certain


                                        5

<PAGE>



Stockholders' Agreement, dated as of April 11, 1997, as amended by Amendment No.
1 of even date herewith,  by and among the Company,  certain Stockholders of the
Company, the Purchaser and Conseco, Inc.

         "Subsidiary"   shall  mean,  with  respect  to  any  Person,   (a)  any
corporation of which an aggregate of 50 percent or more of the outstanding Stock
(irrespective  of whether,  at the time,  Stock of any other class or classes of
such  corporation  shall  have or  might  have  voting  power by  reason  of the
happening of any  contingency)  is at the time,  directly or  indirectly,  owned
legally or beneficially  by such Person and/or one or more  Subsidiaries of such
Person,  and (b)  any  partnership  in  which  such  Person  and/or  one or more
Subsidiaries  of such  Person  shall have an  interest  (whether  in the form of
voting or  participation  in profits or capital  contribution)  of 50 percent or
more.

         "Supplemental   Agreements"  shall  mean  any  supplemental  agreement,
undertaking,  instrument,  document or other writing  executed by the Company or
any of its  Subsidiaries  or by any of their  Stockholders as a condition to the
consumation of the  transactions  contemplated by this Agreement or otherwise in
connection herewith or therewith,  including,  without limitation, the Note, the
Warrant,  the Algood  Notes,  the Algood  Subordination  Agreement,  the Conseco
Subordination  Agreement,  Amendment  No.  1  to  the  Stockholders'  Agreement,
Amendment No. 1 to the Capitol  American  Purchase  Agreement,  the Registration
Rights Agreement and the GE Capital Amendment.

         "Title IV Plan" shall mean a Pension Plan,  other than a  Multiemployer
Plan, which is covered by Title IV of ERISA.

         "Transactions" shall mean the transactions described in the recitals to
this Agreement, and all transactions related or incidental thereto.

         "Withdrawal Liability" shall mean, at any time, the aggregate amount of
the liabilities,  if any, pursuant to Section 4201 of ERISA, and any increase in
contributions   pursuant  to  Section   4243  of  ERISA  with   respect  to  all
Multiemployer Plans.

         Any accounting term used in this Agreement shall have, unless otherwise
specifically  provided  herein,  the  meaning  customarily  given  such  term in
accordance with GAAP and all financial computations hereunder shall be computed,
unless  otherwise   specifically   provided  herein,  in  accordance  with  GAAP
consistently  applied and consistent with the Financials.  That certain terms or
computations  are explicitly  modified by the phrase "in  accordance  with GAAP"
shall in no way be construed to limit the foregoing.

         The words "herein," "hereof" and "hereunder" and other words of similar
import refer to this Agreement as a whole, including the


                                        6

<PAGE>



Exhibits  and  Schedules  hereto,  as the same may from time to time be amended,
modified or supplemented and not to any particular section, subsection or clause
contained in this Agreement. As used herein, the word "or" is not exclusive.

         "The knowledge of the Company" shall mean the knowledge of the chairman
of the Board, the president of the Company or the chief financial officer of the
Company.

         Wherever from the context it appears  appropriate,  each term stated in
either the  singular or plural shall  include the  singular and the plural,  and
pronouns  stated in the  masculine,  feminine or neuter gender shall include the
masculine, the feminine and the neuter.

II.      CLOSING TRANSACTIONS

         2.1. Issuance of Guaranty. Subject to the terms and conditions  herein,
at the Closing, the Purchaser shall issue the Guaranty.

         2.2  Issuance of Note and  Warrant  and Payment of Fee.  Subject to the
terms and conditions herein, at the Closing the Company shall issue the Note and
the Warrant to the Purchaser  and on the day  following  the Closing  Date,  the
Company  shall pay $300,000 to the Purchaser by the wire transfer of such amount
in immediately available funds to an account designated by the Purchaser.

         2.3 Execution and Delivery of  Supplemental  Documents.  Subject to the
terms and conditions  herein,  at the Closing,  the parties hereto shall execute
and deliver such Supplemental Documents to which they are intended to be parties
which are contemplated to be executed and delivered at Closing.


III.  CONDITIONS PRECEDENT

         3.1. Conditions to the Purchase. Notwithstanding any other provision of
this  Agreement and without  affecting in any manner the rights of the Purchaser
hereunder,  the  Company  shall  have no rights  under this  Agreement,  and the
Purchaser  shall not be obligated to issue the Guaranty or to otherwise  satisfy
its  obligations  hereunder,  unless and until each of the following  conditions
precedent shall have been fulfilled or waived by the Purchaser,  and the Company
shall have delivered,  where applicable,  in form and substance  satisfactory to
the Purchaser, and (unless otherwise indicated) each dated the Closing Date:

         (a) The Company shall have issued  to  the  Purchaser  the Note and the
Warrant.

         (b) The Purchaser  shall have received a written  certificate  from the
chief  financial  officer  of  the  Company  to  the  effect  that  all  of  the
representations and warranties of the Company contained


                                        7

<PAGE>



in this Agreement or in any of the Supplemental  Agreements are true and correct
in all material respects.  Except to the extent that any such  representation or
warranty expressly relates to an earlier date.

         (c) The Purchaser  shall have received a favorable  opinion or opinions
of counsel for the Company in form and substance  satisfacory  to the Purchaser,
it being  understood that, to the extent that such opinion of counsel shall rely
upon any other opinion of counsel, each such other opinion shall also be in form
and substance satisfactory to the Purchaser and shall provide that the Purchaser
may rely thereon.

         (d)  The  Purchaser  shall  have  received  resolutions  of  the  Board
certified by the Secretary or Assistant  Secretary of the Company,  to be dated,
duly  adopted and in full force and effect as of the Closing  Date,  authorizing
(i) the consummation of the Transactions,  (ii) specific officers to execute and
deliver this Agreement and the  Supplemental  Ancillary  Agreements to which the
Company is intended to be a party and (iii) the meeting of the  stockholders  of
the Company referred to in Section 7 below.

         (e)  Certificates  of the  secretary or an  assistant  secretary of the
Company,  dated the Closing Date,  as to the  incumbency  and  signatures of the
officers or  representatives  of such entity  executing  this  Agreement and the
Supplemental  Agreements  and any other  certificates  or other  documents to be
delivered  pursuant hereto or thereto,  together with evidence of the incumbency
of such secretary or assistant secretary.

         (f) Certificate of Existence from the Indiana Secretary of State, dated
the most recent  practicable  date prior to the Closing  Date,  showing that the
Company is organized and in good standing in the State of Indiana.

         (g) A copy of the  certificate  of  incorporation  and  all  amendments
thereto of each of the  Company,  General  Acceptance  Corporation  Reinsurance,
Limited and copies of their  respective  by-laws all of which shall be certified
by the secretary or assistant  secretary of each respective  corporation as true
and correct as of the Closing Date.

         (h) The  Purchaser  shall  have  received  such  financial  statements,
projections and such other financial and other information regarding the Company
and its Subsidiaries as the Purchaser deems appropriate.

         (i) A  certificate  of the  Chief  Executive  Officer  of the  Company,
satisfactory  in form and  substance to the  Purchaser,  stating that, as of the
Closing  Date,  no  change  has  occurred  in the  business,  assets,  operating
properties,  operations,  prospects, financial or other condition of the Company
or any of its


                                        8

<PAGE>



Subsidiaries  since  April 11,  1997 which  would  result in a Material  Adverse
Effect, except such changes as have been disclosed to the Conseco Directors.

         (j)  Amendment No. 1 to the  Stockholders'  Agreement, the Registration
Rights Agreement,  Amendment No. 1 to the Capitol American  Purchase  Agreement,
the Conseco Subordination Agreement and the Algood Subordination Agreement shall
have been executed and delivered by the intended parties thereto.

         (k) The Algod Loans shall have been made and the  Purchaser  shall have
received evidence thereof satisfactory to it.

         (l) The GE Capital  Amendment shall have been executed and delivered by
the parties  thereto and all  documents  relating  thereto  shall be in form and
substance satisfactory to the Purchaser.

         (m) The Company shall have paid all outstanding  Indebtedness under the
Bank Agreement and all documents relating thereto shall have been  executed  and
delivered in form and substance satisfactory to the Purchaser.

         (n) The  Purchaser  shall  have  received  copies  of  such  additional
information and materials as the Purchaser may have reasonably requested.

IV.      REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

         The Purchaser makes the following representations and warranties to the
Company,  each and all of which shall survive the execution and delivery of this
Agreement  and the  Closing  until  the  Securities  are no  longer  held by the
Purchaser, its successors or assigns:

         4.1  Organization.  The  Purchaser  is a  corporation  duly  organized,
validly  existing,  and in good standing  under the laws of the state of Indiana
and it has full corporate power and authority to enter into this  Agreement,  to
issue the  Guaranty  and to  perform  its  obligations  under the  Guaranty  and
hereunder.

         4.2 Due  Execution,  Delivery and  Performance  of the  Agreement.  The
execution, delivery, and performance of the Guaranty and this Agreement (i) have
been duly  authorized by all requisite  corporate  action by the Purchaser,  and
(ii) will not violate the Certificate or Articles of  Incorporation or Bylaws of
the Purchaser or any provision of any material indenture,  mortgage,  agreement,
contract,  or other  instrument  to which it is a party or by which it or any of
its material properties or assets are bound, or be in conflict with, result in a
breach of or  constitute  (upon notice or lapse of time or both) a default under
any such indenture,  mortgage,  agreement,  contract, or other instrument.  This
Agreement and the


                                        9

<PAGE>



Guaranty are legal, valid, and binding obligations of the Purchaser  enforceable
against the Purchaser in accordance with their respective  terms,  except to the
extent that (a)  enforcement  may be limited by or subject to the  principles of
public policy and any bankruptcy and insolvency,  reorganization,  moratorium or
similar  laws now or hereafter  in effect  relating to or limited to  creditors'
rights  generally and (b) the remedy of specific  performance and injunctive and
other forms of equitable relief are subject to certain equitable defenses and to
the  discretion of the court or other similar entity before which any proceeding
thereafter may be brought.

         4.3 Investment  Representation.  The Purchaser  represents and warrants
that  it is  purchasing  the  Securities  for its own  account,  for  investment
purposes and not with a view to the distribution  thereof.  The Purchaser agrees
that it will not, directly or indirectly, offer, transfer, sell, assign, pledge,
hypothecate or otherwise dispose of any of the Securities (or solicit any offers
to  buy,  purchase,  or  otherwise  acquire  or  take  a  pledge  of  any of the
Securities),  except in compliance  with the  Securities Act of 1933, as amended
(the "Act"),  the rules and  regulations  thereunder  and any  applicable  state
securities laws.

         The Purchaser  recognizes  that investing in the Securities  involves a
high degree of risk,  and the  Purchaser is in a financial  position to hold the
Securities  indefinitely  and is able to bear the economic  risk and withstand a
complete  loss  of  its  investment  in  the  Securities.  The  Purchaser  is  a
sophisticated  investor  and is  capable of  evaluating  the merits and risks of
investing in the Company.  The Purchaser has had an  opportunity  to discuss the
Company's  business,   management  and  financial  affairs  with  the  Company's
management,  has been given full and complete  access to information  concerning
the Company, and has utilized such access to its satisfaction for the purpose of
obtaining  information or verifying  information  and has had the opportunity to
inspect the Company's  operation.  The Purchaser has had the  opportunity to ask
questions of, and receive answers from the management of the Company  concerning
the Securities and the terms and conditions of this Agreement and the agreements
and transactions  contemplated hereby, and to obtain any additional  information
as the  Purchaser  may have  requested in making its  investment  decision.  The
Purchaser is an  "accredited  investor",  as defined by Regulation D promulgated
under the Act. The Purchaser  understands that the Securities have not been, and
will not be registered  under the  Securities Act by reason of their issuance by
the Company in a transaction  exempt from the  registration  requirements of the
Act; and that the Securities must be held by the Purchaser indefinitely unless a
subsequent  disposition  thereof is  registered  under the Act or is exempt from
registration.

         Notwithstanding   anything  to  the  contrary  in  this  Agreement,  no
investigation by the Purchaser shall affect the  representations  and warranties
of the Company under this Agreement or contained in any document, certificate or
other writing furnished or to be furnished


                                       10

<PAGE>



to the Purchaser in connection with the transactions contemplated hereby.

V.       REPRESENTATIONS AND WARRANTIES OF THE COMPANY

         To induce the  Purchaser  to issue the  Guaranty  and to  purchase  the
Securities as herein provided,  the Company makes the following  representations
and  warranties  to the  Purchaser,  each and all of  which  shall  survive  the
execution and delivery of this Agreement and the Closing:

         5.1. Corporate Existence;  Compliance with Law. Each of the Company and
its Subsidiaries  (i) is a corporation  duly organized,  validly existing and in
good standing under the laws of its state or country of  incorporation;  (ii) is
duly  qualified  to do business and is in good  standing  under the laws of each
jurisdiction  where its  ownership  or lease of  property  or the conduct of its
business  requires such  qualification  (except for  jurisdictions in which such
failure  to so  qualify  or to be in good  standing  would  not have a  Material
Adverse Effect);  (iii) has the requisite  corporate power and authority and the
legal right to own,  pledge,  mortgage  or  otherwise  encumber  and operate its
properties,  to lease the property it operates  under lease,  and to conduct its
business as now, heretofore and proposed to be conducted;  (iv) has all material
licenses,  permits,  consents or approvals from or by, and has made all material
filings with, and given all material  notices to, all  Governmental  Authorities
having  jurisdiction,  to the extent required for such ownership,  operation and
conduct (including,  without  limitation,  the consummation of the Transactions)
(v) is in  compliance  with its  certificate  or articles of  incorporation,  as
applicable,  and  by-laws;  and  (vi)  is  in  compliance  with  all  applicable
provisions  of law where the  failure to comply  would  have a Material  Adverse
Effect.

         5.2. Subsidiaries.  There currently exist, and upon consummation of the
Transactions there shall exist, no Subsidiaries of the Company other than as set
forth on Schedule 5.3 to the Capitol  American  Purchase  Agreement,  which sets
forth  such  Subsidiaries,  together  with  their  respective  jurisdictions  of
organization,  and the  authorized  and  outstanding  capital Stock of each such
Subsidiary,  by class and number and  percentage  of each class legally owned by
the Company or a Subsidiary of the Company or any other  Person,  or to be owned
on the  Closing  Date.  There are no  options,  warrants,  rights to purchase or
similar rights covering capital Stock of any such Subsidiary.

         5.3.  Corporate  Power;  Authorization;  Enforceable   Obligations. The
execution,  delivery and  performance  by the Company of this  Agreement and the
Supplemental Agreements and all instruments and documents to be delivered by the
Company (subject to amendment of the Articles of Incorporation of the Company to
the extent  required to increase the number of its authorized  shares):  (i) are
within


                                       11

<PAGE>



the Company's  corporate power;  (ii) have been duly authorized by all necessary
or proper corporate  action;  (iii) are not in contravention of any provision of
the Company's  articles of incorporation  or by-laws;  (iv) will not violate any
law or regulation,  including any and all Federal and state  securities laws, or
any order or decree of any court or governmental instrumentality;  (v) will not,
in any material  respect,  conflict with or result in the breach or  termination
of,  constitute a default under or accelerate any  performance  required by, any
indenture,  mortgage,  deed of trust,  lease,  agreement or other  instrument to
which the Company or any of its  Subsidiaries is a party or by which the Company
or any of its Subsidiaries or any of their property is bound (including, but not
limited to, the Financing  Documents);  and (vi) will not result in the creation
or  imposition of any Lien upon any of the property of the Company or any of its
Subsidiaries. No consent, waiver or authorization of, or filing with, any Person
(including,  without limitation, any Governmental Authority), which has not been
obtained as of the Closing Date is required in  connection  with the  execution,
delivery,  performance  by, or validity of this  Agreement  or the  Supplemental
Agreements.  All such consents,  waivers,  authorizations  and filings have been
obtained  or made.  Except as provided  above,  each of this  Agreement  and the
Supplemental  Agreements to which the Company is intended to be a party has been
duly  executed and delivered of the Company and  constitutes a legal,  valid and
binding obligation of the Company  enforceable against the Company in accordance
with its terms,  except to the extent that (a)  enforcement may be limited by or
subject to the principles of public policy and any  bankruptcy  and  insolvency,
reorganization,  moratorium or similar laws now or hereafter in effect  relating
to or limited to  creditors'  rights  generally  and (b) the remedy of  specific
performance  and injunctive  and other forms of equitable  relief are subject to
certain  equitable  defenses and to the discretion of the court or other similar
entity before which any proceeding thereafter may be brought.

         5.4. SEC  Documents.  (i) The Company has filed all  required  reports,
schedules,  forms,  statements  and other  documents with the SEC (such reports,
schedules,  forms, statements and other documents are hereinafter referred to as
the "SEC Documents") or has filed adequate extensions therefor; (ii) as of their
respective  dates,  the SEC  Documents  complied  with the  requirements  of the
Securities  Act or the Securities  Exchange Actof 1934, as amended,  as the case
may  be,  and the  rules  and  regulations  of the  SEC  promulgated  thereunder
applicable to such SEC Documents, and none of the SEC Documents as of such dates
contained any untrue statement of a material fact or omitted to state a material
fact required to be stated  therein or necessary in order to make the statements
therein,  in  light  of the  circumstances  under  which  they  were  made,  not
misleading;  and (iii) the  consolidated  financial  statements  of the  Company
included in the SEC Documents comply with applicable accounting requirements and
the published rules and regulations of


                                       12

<PAGE>



the SEC with respect thereto, have been prepared in accordance with GAAP applied
on a  consistent  basis  during the  periods  involved  and fairly  present  the
consolidated financial position of the Company and its consolidated subsidiaries
as of the dates thereof and the  consolidated  results of their  operations  and
cash  flows  for the  periods  then  ended  (subject,  in the case of  unaudited
quarterly statements, to normal year-end audit adjustments).

         5.5.  Absence of Certain Changes or Events.  Except as disclosed to the
Conseco Directors or in the SEC Documents filed and publicly  available prior to
the date of this  Agreement (the "Filed SEC  Documents"),  since the date of the
most recent audited  financial  statements  included in the Filed SEC Documents,
the Company and its  subsidiaries  have  conducted  their  business  only in the
ordinary  course,  and  there has not been (i) any  change  which  would  have a
Material Adverse Effect,  (ii) any declaration,  setting aside or payment of any
dividend or other distribution (whether in cash, stock or property) with respect
to any of the Company's outstanding capital stock, (iii) any split,  combination
or  reclassification  of any of its outstanding capital stock or any issuance or
the authorization of any issuance of any other securities in respect of, in lieu
of or in  substitution  for shares of its  outstanding  capital stock,  (iv) any
granting by the Company or any of its  Subsidiaries to any executive  officer or
other  employee of the  Company or any of its  Subsidiaries  of any  increase in
compensation,  except in the ordinary  course of business  consistent with prior
practice or as was required under employment agreements in effect as of the date
of the most  recent  audited  financial  statements  included  in the  Filed SEC
Documents,  (v) any  granting by the Company or any of its  Subsidiaries  to any
such  executive  officer or other  employee  of any  increase  in  severance  or
termination pay, except in the ordinary course of business consistent with prior
practice or as was  required  under any  employment,  severance  or  termination
agreements  in  effect  as of the  date of the  most  recent  audited  financial
statements  included in the Filed SEC Documents or (vi) any entry by the Company
or any  of its  Subsidiaries  into  any  employment,  severance  or  termination
agreement with any such executive  officer or other employee or (vii) any change
in  accounting  methods,  principles  or  practices by the Company or any of its
Scubsidiaries  materially  affecting its assets,  liability or business,  except
insofar as may have been required by a change in generally  accepted  accounting
principles.

         5.6. Interim Financial Statements;  Absence of Undisclosed Liabilities.
(a) The Company has  delivered  to  Purchaser  a true and  complete  copy of the
unaudited balance sheet of the Company on July 31, 1997 and related statement of
income  for the  period  then ended (the  "Interim  Financial  Statement").  The
Interim   Financial   Statement  has  been  prepared  in  accordance  with  GAAP
consistently  applied throughout the period involved,  except for the disclosure
of footnotes.  The balance  sheet  included in the Interim  Financial  Statement
fairly presents the financial position, assets and


                                       13

<PAGE>



liabilities (whether accrued, absolute,  contingent or otherwise) of the Company
at the date  indicated,  and the statement of income fairly presents the results
of operations  of the Company for the period  indicated.  The Interim  Financial
Statement  contains  all  adjustments,  which are  solely of a normal  recurring
nature,  necessary  to present  fairly the  financial  position  and  results of
operations for the period then ended. To the best knowledge of the Company,  the
draft unaudited  consolidated  balance sheet and income statement of the Company
for the month ending July 31, 1997 delivered by the Company at Closing  pursuant
to the  Agreement  present  fairly in  accordance  with GAAP  (subject to normal
quarterly  adjustments),  the consolidated  financial position, the consolidated
quarterly results of operations of the Company as at the end of such periods and
for the period then ended based upon management's review and analysis to date.

         (b) Except for those  Obligations  disclosed  on the Interim  Financial
Statement,  the  Company  has no  Obligations,  fixed or  contingent,  choate or
inchoate, in the individual amount of $25,000 or more.

         5.7.   Projections.   The  Company  has  delivered   certain  financial
projections  to the  Purchaser.  No facts to the best  knowledge  of the Company
exist  which  would  result  in  any  change  in any of  such  projections.  The
projections  are  based  upon  good  faith  estimates  derived  from  reasonable
expectations at the time such  projections  were made, all of which were fair in
light of current  conditions at the time they were made, reflect the assumptions
stated  therein,  and  reflect  the  reasonable  estimate  of the Company of the
results of operations and other information projected therein on a GAAP basis.

         5.08. No Default. Except as disclosed to the Conseco Directors, neither
the Company nor any of its Subsidiaries is in default, nor to the best knowledge
of any of the Company or any of its  Subsidiaries is any third party in default,
under or with respect to any  contract,  agreement,  lease or other  instrument,
including,  but not limited to, the  Financing  Agreements,  to which any of the
Company or its  Subsidiaries  is a party,  except for any default  which (either
individually or collectively  with other defaults  arising out of the same event
or events)  would not have a Material  Adverse  Effect or which has been waived.
Except as  disclosed  to the  Conseco  Directos,  no Default or Event of Default
exists on the date hereof.

         5.09.  No  Litigation.  Except  as set  forth on  Schedule  5.15 to the
Capitol American Purchase Agreement or as disclosed to the Conseco Directors, no
material action,  claim or proceeding is now pending or, to the knowledge of the
Company or any of its  Subsidiaries,  individually or in the aggregate result in
or will result in a Material Adverse Effect.



                                       14

<PAGE>



         5.10.  Capital Structure of the Company.  The entire authorized capital
stock of the Company  consists  solely of 25,000,000  shares of common stock, no
par value, of which 6,022,000 shares are issued and  outstanding,  and 5,000,000
shares of preferred stock, no par value,  none of which are outstanding.  All of
the issued and outstanding shares of capital stock of the Company have been duly
authorized,  are not  subject  to  preemptive  rights  and were  issued  in full
compliance with all federal, state and local laws, rules and regulations. Except
for options to purchase  Common Stock and  warrants to purchase  Common Stock as
set forth on Schedule 5.20 to the Capitol American Purchase Agreement hereto and
shares issuable  pursuant to the Debentures (as defined in the Capitol  American
Purchase Agreement),  the options issuable under the Company's Stock Option Plan
to purchase  600,000 shares of Common Stock and shares issuable  pursuant to the
Debentures (as defined in the Capitol American Purchase Agreement), there are no
outstanding or authorized subscriptions,  options, warrants, calls, commitments,
agreements  or  arrangements  of any kind  relating to the  issuance,  transfer,
delivery or sale of any additional  shares of capital stock or other  securities
of the  Company,  including,  but not  limited  to, any right of  conversion  or
exchange under any outstanding security,  agreement or other instrument. None of
the options and warrants to purchase Common Stock will have their vesting period
accelerated as a result of this Agreement,  the Supplemental  Agreements and the
transactions  contemplated  hereby and thereby (other than any subsequent tender
offer by Conseco, Inc.). Except as set forth on said Section 5.20 and except for
the  Stockholders  Agreement,  there are no  authorized  or  outstanding  voting
agreements,  voting trusts, proxies, stockholder agreements, rights to purchase,
transfer restrictions,  or other similar arrangements with respect to any of the
capital  stock of the Company of which the Company has  knowledge.  There are no
outstanding or authorized  stock  appreciation,  phantom stock or similar rights
with  respect  to  the  capital  stock  of  the  Company.  The  Company  has  no
indebtedness  for  dividends,   interest  or  other  distributions  declared  or
accumulated but unpaid with respect to any securities of the Company.  No Person
has a claim arising out of a violation of any preemptive rights of a stockholder
of the Company, nor any claim based upon ownership,  repurchase or redemption of
any shares of the Company's capital stock.

         5.11.  Broker's or Finder's Fee. No agent,  broker,  investment banker,
person or firm acting on behalf of or under the  authority  of the Company is or
will be entitled to any  broker's or  finder's  fee or any other  commission  or
similar fee directly or indirectly  from the Company in  connection  with any of
the transactions contemplated by this Agreement.

         5.12. Other Representations and Warranties.  Except as disclosed to the
Conseco Directors on or after April 11, 1997, the representations and warranties
made by the Company in Sections 5.2,  5.9,5.11,  5.12,  5.13,  5.14, 5.16, 5.17,
5.18,  5.19, 5.21 and 5.22 of the Capitol American  Purchase  Agreement are true
and correct on the date hereof as if made on and as of the date hereof.


                                       15

<PAGE>




         5.13.  Disclosure.  The Company has not withheld from the Purchaser any
material  facts  relating  to  the  assets,  properties,  operations,  financial
condition,  or prospects of the Company.  No  representation  or warranty of the
Company in this  Agreement  or the  Supplemental  Agreements,  and no  statement
contained in any  certificate  or other  instrument  delivered by the Company in
connection  with  the  transactions   contemplated  by  this  Agreement  or  the
Supplemental  Agreements  contains  or will  contain any untrue  statement  of a
material fact, or omits or will omit to state a material fact necessary in order
to make the statements contained herein or therein not misleading.

VI.  FINANCIAL STATEMENTS AND INFORMATION

         The Company  covenants and agrees that,  regardless of whether  amounts
are owing under the Debentures,  unless the Purchaser shall otherwse  consent in
writing,  from and after the date hereof and until the Purchaser,  its sucessors
or assigns  have no right,  obligation  or  liability  under the Guaranty or the
Note,  the Company  shall  deliver to the  Purchaser,  at the times for delivery
provided therein, the financial statements, reports, certificates, documents and
other  information  referred to in Section VI of the Capitol  American  Purchase
Agreement.

VII.  AFFIRMATIVE COVENANTS

         The Company covenants and agrees that:

         (a)  Regardless  of whether  amounts  are owing  under the  Debentures,
unless the Purchaser shall otherwise consent in writing, from and after the date
hereof  and  until the  Purchaser,  its  successors  or  assigns  have no right,
obligation or liability under the Guaranty or the Note, the Company shall comply
fully and in a timely  mannerwith  its  obligations  under,  and shall  take all
actions  required  to be taken or not taken  under,  Section  VII of the Capitol
American Purchase Agreement.

         (b) The Company  shall take all necessary or desirable  actions  within
its control  (including  calling special board or stockholder  meetings) so that
the issuance of the Warrant and the Note to Conseco,  including  but not limited
to the conversion  features of the Note, all corporate action which is necessary
or desirable in connection with the  authorization and issuance of the shares of
Common  Stock  issuable  pursuant  to the Note or the  Warrant,  is  authorized,
approved and ratified by the  stockholders of the Company as soon as practicable
after the date  hereof,  but in no event more than 90 days after the date hereof
(unless Conseco shall otherwise agree).





                                       16

<PAGE>



VIII.  NEGATIVE COVENANTS

         The Company  covenants and agrees that,  regardless of whether  amounts
are owing under the Debentures,  unless the Purchaser shall otherwise consent in
writing, from and after the date hereof and until the Purchaser,  its successors
or assigns have no further right,  obligation or liability under the Guaranty or
the Note.

         (a) The Company  shall comply  fully with its  obligations  under,  and
shall not, and shall not permit any Subsidiary, to take any action prohibited by
Section VIII of the Capitol American Purchase Agreement;

         (b) The  Company  shall  not,  without  the prior  written  consent  of
Conseco,  its  successors or assigns,  incur  additional  Guaranty  Obligations,
amend,  modify or  otherwise  change the terms of the Guaranty  Obligations,  GE
Capital's  obligations,  responsibilities  or  liabilities  with  respect to the
Guaranty  Obligations or the terms of provisions of any document relating to the
Guaranty  Obligations or make any waiver or release or permit the release of any
collateral  (other  than in the  ordinary  course of  business)  relating to the
foregoing.

IX.  EVENTS OF DEFAULT; RIGHTS AND REMEDIES

         9.1.  Events of Default.  The occurrence of  any  one  or  more  of the
following events  (regardless of the reason therefor) shall constitute an "Event
of Default" hereunder until no amounts are owing under the Debentures:

         (a) The Company  shall fail or neglect to perform,  keep or observe any
of the  provisions  of Sections 6, 7 or 8 of this  Agreement  and the same shall
remain  unremedied  for a period  ending  on the first to occur of ten (10) days
after the Company  shall  receive  written  notice of any such  failure from the
Purchaser or fifteen (15) days after the Company shall have knowledge thereof.

         (b) The Company  shall fail or neglect to perform,  keep or observe any
other provision of this Agreement or of any of the other Supplemental Agreements
and the same shall remain  unremedied  for a period ending on the first to occur
of thirty (30) days after the Company shall receive  written  notice of any such
failure  from the  Purchaser  or thirty (30) days after the  Company  shall have
knowledge thereof.

         (c) A  default  shall  occur  under any other  agreement,  document  or
instrument to which the Company or any Subsidiary thereof is a party or by which
the Company or such  Subsidiary  or any of the  Company's  or such  Subsidiary's
property is bound, and such default (i) involves the failure to make any payment
(whether  of  principal,  interest  or  otherwise)  due  (whether  by  scheduled
maturity, required prepayment,  acceleration, demand or otherwise) in respect of
any  Indebtedness  of the  Company or such  Subsidiary  in an  aggregate  amount
exceeding $100,000, or (ii) causes (or permits any holder of


                                       17

<PAGE>



such  Indebtedness of a trustee to cause) such Indebtedness or a portion thereof
in an aggregate  amount  exceeding  $100,000,  to become due prior to its stated
maturity or prior to its regularly scheduled dates of payment.

         (d) Any  representation  or warranty herein or in this Agreement or any
Supplemental  Agreement or in any written statement  pursuant thereto or hereto,
report, financial statement or certificate made or delivered to the Purchaser by
the  Company  or any of its  Subsidiaries  shall be untrue or  incorrect  in any
material  respects,  as of the date when made or deemed made, and the same shall
remain  unremedied  for a period  ending  on the first to occur of ten (10) days
after the Company  shall  receive  written  notice of any such  failure from the
Purchaser or fifteen (15) days after the Company shall have knowledge thereof.

         (e) The Company  shall fail to make any  principal or interest  payment
with respect to any Senior  Indebtedness  when the same shall be due and payable
(including any applicable  grace period),  or any maturity date under the Senior
Indebtedness is accelerated.

         (f)  Any  of  the  material  assets  of  the  Company  or  any  of  its
Subsidiaries thereof shall be attached, seized, levied upon or subject to a writ
or distress  warrant,  or come within the  possession of any receiver,  trustee,
custodian  or assignee for the benefit of creditors of the Company or any of its
Subsidiaries   and  shall  remain   unstayed  or  undismissed  for  thirty  (30)
consecutive  days; or any Person other than the Company or such Subsidiary shall
apply for the  appointment  of a receiver,  trustee or custodian  for any of the
assets of the  Company or such  Subsidiary  and such  application  shall  remain
unstayed or undismissed for thirty (30) consecutive days; or the Company or such
Subsidiary  shall  have  concealed,  removed or  permitted  to be  concealed  or
removed,  any part of its property,  with intent to hinder, delay or defraud its
creditors  or any of them or made or suffered a transfer of any of its  property
or the incurring of an obligation  which may be fraudulent under any bankruptcy,
fraudulent conveyance or other similar law.

         (g) A case or proceeding shall have been commenced  against the Company
or any of its  Subsidiaries in a court having competent  jurisdiction  seeking a
decree or order in respect of the Company or such  Subsidiary (i) under title 11
of the United States Code, as now constituted or hereafter amended, or any other
applicable  federal,  state or foreign  bankruptcy  or other  similar law;  (ii)
appointing a custodian, receiver, liquidator,  assignee, trustee or sequestrator
(or similar  official) of the Company or such  Subsidiary or of any  substantial
part of its or their properties; or (iii) ordering the winding-up or liquidation
of the affairs of the  Company or such  Subsidiary  and such case or  proceeding
shall remain  undismissed  or unstayed for sixty (60)  consecutive  days or such
court shall enter a decree or order granting the relief sought


                                       18

<PAGE>



in such case or proceeding.

         (h) The  Company or any of its  Subsidiaries  shall (i) file a petition
seeking  relief under title 11 of the United States Code, as now  constituted or
hereafter amended, or any other applicable federal,  state or foreign bankruptcy
or other similar law; (ii) consent to the institution of proceedings  thereunder
or to the  filing  of any  such  petition  or to the  appointment  of or  taking
possession  by  a  custodian,   receiver,   liquidator,   assignee,  trustee  or
sequestrator  (or similar  official) of the Company or such Subsidiary or of any
substantial  part of its  properties;  (iii) fail  generally to pay its debts as
such debts become due; or (iv) take any corporate  action in  furtherance of any
such action.

         (i) Final  judgment or judgments  (after the expiration of all times to
appeal  therefrom)  for the  payment  of  money in  excess  of  $100,000  in the
aggregate shall be rendered  against the Company or any of its  Subsidiaries and
the same shall not be (i) fully covered by insurance,  or (ii) vacated,  stayed,
bonded, paid or discharged for a period of thirty (30) days.

         (j) Any other event shall have  occurred and be  continuing,  including
the  revocation  of  any  authorization,   license,  permit  or  other  material
suspension of the authority of the Company to conduct its business,  which would
have a Material  Adverse  Effect and remains  uncured the  Purchaser  shall have
given the Company at least thirty (30) days' notice thereof.

         (k) With respect to any Plan, (i) a prohibited  transaction  within the
meaning of Section  4975 of the IRC or Section 406 of ERISA  occurs which in the
reasonable  determination  of the  Purchaser  could result in direct or indirect
liability  to the Company or any of its  Subsidiaries,  (ii) with respect to any
Title IV Plan, the filing of a notice to voluntarily  terminate any such plan in
a distress  termination,  (iii)  with  respect to any  Multiemployer  Plan,  the
Company,  any of its  Subsidiaries  or  any  ERISA  Affiliate  shall  incur  any
Withdrawal Liability,  (iv) with respect to any Qualified Plan, the Company, any
of its  Subsidiaries or any ERISA  Affiliate shall incur an accumulated  funding
deficiency or request a funding waiver from the Internal Revenue Service, or (v)
with respect to any Title IV Plan or Multiemployer Plan which has an ERISA Event
not described in clauses (ii) - (iv) hereof, in the reasonable  determination of
the Purchaser there is a reasonable  likelihood for termination of any such plan
by the PBGC;  provided,  however,  that the events  listed in clauses  (i) - (v)
hereof shall constitute  Events of Default only if the liability,  deficiency or
waiver request of the Company,  any of its  Subsidiaries or any ERISA Affiliate,
whether or not assessed,  exceeds $50,000,  in any case set forth in (i) through
(v) above, or exceeds $100,000, in the aggregate for all such cases.

         (xi) An Event of Default or a Trigger Event under the Capitol


                                       19

<PAGE>



American Purchase Agreement shall occur.

         (xii) The  Purchaser   shall    have  to  make  payment pursuant to the
Guaranty.

    (xiii) A Trigger Event shall occur.

         9.2.  Remedies.  If any Event of Default specified in Section 9.1 shall
have occurred and be continuing,  the Purchaser  shall have the right to require
full payment of the principal amount of the Debentures together with all accrued
and unpaid interest.

X.  TRIGGERING EVENT

         10.1.  Events.  The  following  events shall be  considered  triggering
events under this Agreement  ("Triggering Events"): if (x) upon the earlier of a
request for conversion or exercise under the Debentures, the Note or the Warrant
or the maturity  date of the  Debentures  or the Warrant,  the Company  fails or
refuses to register  shares of Common Stock issued or issuable to the  Purchaser
pursuant to the terms and provisions of the Registration  Rights  Agreement,  or
(y) at any time a holder of Common Stock obtained  through  conversion under the
Debentures or the Note or upon exercise under the Warrant requests  registration
of such securities  pursuant to an existing  registration  rights agreement with
the  Company,  the Company  fails or refuses to  register  such shares of Common
Stock pursuant to the terms and provisions of such registration agreement.

         10.2. Redemption.  From and after the occurrence of a Triggering Event,
the  Purchaser  shall  be  entitled  to  cause  the  Company  to (x)  redeem  or
repurchase, as the case may be, the Debentures,  the Note or the Warrant, as the
case may be, in such amount as may be  specified  by the  Purchaser in a request
delivered  to the  Company by the  Purchaser,  and the Company  shall  redeem or
repurchase the  Debentures or the Note and the Warrant,  by paying to the holder
thereof an amount equal to the market value of the greatest  number of shares of
Common Stock into which the Note is convertible and which may be exercised under
the Warrant,  and/or as the case may be (y) repurchase all Common Stock obtained
through  conversion  under  the  Debentures  or the Note or  exercise  under the
Warrant for a purchase  price equal to the market value  thereof  determined  as
provided  below.  The market  value and the  maximum  number of shares of Common
Stock into which the Note is convertible and the Warrant is excersiable shall be
determined  using the higher of the average of the closing  prices of a share of
Common Stock,  as reported by the principal  stock exchange upon which shares of
Common  Stock are  traded,  for the 20 trading  days prior to (i) the day of the
public  announcement  of a Triggering  Event or (ii) the day of the event giving
rise to the to the  Triggering  Event.  If the  Common  Stock is not  listed for
trading on a nationally recognized stock exchange or on the NASDAQ System on the
day before


                                       20

<PAGE>



the Triggering Event, for purposes of determining the number of shares of Common
Stock  issuable  upon  conversion of the  Debentures  and the  redemption  price
provided for in this Section  10.2,  the market value of a share of Common Stock
shall be  determined  by a  recognized  appraisal  or  investment  banking  firm
selected by the Board.


         10.3. Funds Unavailable.  If sufficient funds are not legally available
for payment of the  redemption  amount under  Section 10.2 hereof  following the
occurrence of a Triggering Event, the Company and its Subsidiaries will take all
lawful  action  necessary  to enable  the  Company  to make such  payment to the
fullest  extent  possible,   including  without  limitation,  (i)  the  sale  of
additional equity securities,  (ii) any necessary action under applicable law to
reduce the Company's surplus or other funds legally available,  (iii) additional
borrowing by, or a refinancing of, the Company,  (iv) asset sales and (v) a sale
of the Company or Subsidiaries to a third party. The Company will retain, at the
Company's expense and with the consent of the Purchaser,  an investment  banking
firm to assist the  Company in taking the action  referred  to in the  preceding
sentence;  such investment banking firm shall provide its service to the Company
under the direction of a committee which will have two members, one of whom will
be a representative of the Company and the other will be a representative of the
Purchaser.  Except as provided in the following  paragraph,  the foregoing shall
not preclude the holders of the Note or the Warrant from availing  themselves of
any other remedy  available at law or equity at any time to collect  amounts due
and payable to them by the Company.

         10.4. Notice.  When a Triggering Event has occurred,  the Company shall
immediately give written notice thereof to the Purchaser. The Company shall also
promptly  notify the  Purchaser  of any event  which could  reasonably  become a
Triggering  Event with the lapse of time or otherwise  promptly after  obtaining
knowledge thereof.

XI.  RIGHT OF FIRST REFUSAL

         Until such time as the Purchaser has no right,  obligation or liability
under the Warrant,  the Guaranty or the Note, upon any offer,  sale or issuance,
for cash or other property,  of subordinated  indebtedness of the Company,  then
the  Purchaser  shall have the right to subscribe to and purchase such notes and
evidences of subordinated  indebtedness (the "New  Indebtedness") at a price and
on such other terms and  conditions  as are no less  favorable to the  Purchaser
than  those on which the New  Indebtedness  will be  offered,  sold or issued to
other  persons.  The  Purchaser  shall  have the option to  purchase  up to such
portion of the New  Indebtedness  as shall be equal to the  Purchaser's pro rata
investment  in the  Company  of the  entire  amount of  investments  made in the
Company by the Purchaser at such date.  The Company shall give written notice to
the Purchaser of any and each opportunity


                                       21

<PAGE>



for  exercise of its rights under this  Article XI,  setting  forth the price of
such New Indebtedness and the amount of such New Indebtedness that the Purchaser
is entitled to purchase.  Such notice shall be delivered to the Purchaser at the
address then shown in the records of the Company, and the Purchaser may exercise
its rights to purchase such New Indebtedness by written notice thereof delivered
to the Company at its principal office not later than 10 business days following
the date on which  notice of such rights was received by the  Purchaser.  In the
event the Purchaser does not elect to purchase the offered New Indebtedness, any
other  Affiliate of the Purchaser that is a wholly owned  subsidiary of Conseco,
Inc. shall be given notice thereof and shall have five business days  thereafter
to elect to purchase such unpurchased allotment.

XII.  SECURITIES LAW MATTERS

         Each certificate or instrument representing the Securities shall bear a
legend substantially in the following form:

         "THE SECURITIES  REPRESENTED BY THIS  CERTIFICATE HAVE BEEN ACQUIRED BY
         THE HOLDER  PURSUANT TO AN AGREEMENT  DATED  SEPTEMBER  16, 1997 BY AND
         BETWEEN GENERAL ACCEPTANCE  CORPORATION AND CONSECO,  INC. AND HAVE NOT
         BEEN  REGISTERED  UNDER THE  SECURITIES  ACT OF 1933,  AS AMENDED ("THE
         ACT"), OR ANY APPLICABLE  STATE  SECURITIES  LAWS. THESE SECURITIES MAY
         NOT BE SOLD,  TRANSFERRED  OR  OTHERWISE  DISPOSED OF IN THE ABSENCE OF
         REGISTRATION,  UNDER THE ACT,  BASED ON AN  OPINION  LETTER OF  COUNSEL
         REASONABLE  SATISFACTORY TO THE COMPANY OR A NO-ACTION  LETTER FROM THE
         SECURITIES AND EXCHANGE COMMISSION."

XIII.  MISCELLANEOUS

         13.1.  Press  Releases.  Except as  required  by  applicable  law,  the
Purchaser  and the Company  will not give notice to third  parties or  otherwise
make  any  public  statement  or  releases  concerning  this  Agreement  or  the
transactions  contemplated  hereby except for such written  information as shall
have been  approved in writing as to form and content by the other party,  which
approval shall not be unreasonably withheld.



         13.2.  Expenses.  The Company will pay its own  costs and expenses  and
the costs and expenses of the Purchaser incident to preparing for, entering into
and  carrying  out  this  Agreement  and the  consummation  of the  transactions
contemplated hereby.

         13.3.  Indemnification.     (a) The Company   shall  indemnify and hold
harmless the Purchaser against and from any losses, claims, damages, liabilities
or expenses  ("Losses")  insofar as the Losses (or  actions in respect  thereof)
arise out of or are based

                                       22

<PAGE>



upon  (i)  the  falsity  or   incorrectness  as  of  the  Closing  Date  of  any
representation  or warranty of the Company contained in or made pursuant to this
Agreement  or any of the  Ancillary  Agreements,  or (ii) the  existence  of any
condition, event or fact constituting,  or which with notice or passage of time,
or both,  would  constitute a default in the  observance of any of the Company's
undertakings  or covenants  under or pursuant to the Articles of  Incorporation.
The Company shall also pay all reasonable  attorneys' and accountants'  fees and
costs and court costs incurred by the Purchaser in enforcing the indemnification
provided for in this Section 13.3(a). Notwithstanding the foregoing, the Company
expressly  agrees and  acknowledges  that the right of  indemnification  granted
herein to the Purchaser shall not be deemed to be the exclusive remedy available
to the Purchaser for any of the matters described in this Section 13.3(a).

         (b) The Purchaser shall indemnify and hold harmless the Company against
and from any Losses insofar as the Losses (or actions in respect  thereof) arise
out of or are based upon the falsity or  incorrectness as of the Closing Date of
any representation or warranty of the Purchaser contained in or made pursuant to
this Agreement or any of the Ancillary Agreements.  The Purchaser shall also pay
all  reasonable  attorneys'  and  accountants'  fees and costs  and court  costs
incurred by the Company in enforcing  the  indemnification  provided for in this
Section  13.3(b).13.4.  Notwithstanding  the foregoing,  the Purchaser expressly
agrees and acknowledges that the right of indemnification  granted herein to the
Company shall not be deemed to be the exclusive  remedy available to the Company
for any of the matters described in this Section 13.3(b).

         13.4.  Assignment.  Neither party may assign any of its rights,  title,
interest, remedies, powers and duties hereunder without prior written consent of
the  other  parties  hereto.   However,  the  Company  hereby  consents  to  the
Purchaser's assignments, at any time or times, of any of the Purchaser's rights,
title, interests,  remedies, powers and duties hereunder, whether evidenced by a
writing or not, to any of the Subsidiaries of the Purchaser.  The Company agrees
that it will use its best efforts to assist and cooperate  with the Purchaser in
any manner reasonably requested by the Purchaser to effect such assignments.

         13.5.  Remedies.  Trial.  The Purchaser' rights and remedies under this
Agreement shall be cumulative and  nonexclusive of any other rights and remedies
which  the  Purchaser  may have  under any other  agreement,  including  without
limitation, the Ancillary Agreements, by operation of law or otherwise.

         13.6.  Waiver of Jury Trial.  The  parties  hereto  waive  all right to
trial by jury in any action or  proceeding to enforce or defend any rights under
this Agreement or the Ancillary Agreements.


                                       23

<PAGE>



         13.7.  Arbitration.  If a dispute arises as to  interpretation  of this
Agreement,  it shall be decided  finally by three  arbitrators in an arbitration
proceeding  conforming  to the  Rules of the  American  Arbitration  Association
applicable  to commercial  arbitration.  The  arbitrators  shall be appointed as
follows:  one by the Company, one by the Purchaser and the third by the said two
arbitrators,  or,  if they  cannot  agree,  then the third  arbitrator  shall be
appointed by the American Arbitration Association. The third arbitrator shall be
chairman of the panel and shall be impartial.  The arbitration  shall take place
in Carmel,  Indiana.  The  decision  of a majority of the  Arbitrators  shall be
conclusively  binding  upon the parties and final,  and such  decision  shall be
enforceable  as a judgment in any court of  competent  jurisdiction.  Each party
shall pay the fees and expenses of the  arbitrator  appointed by it, its counsel
and its witnesses.  The parties shall share equally the fees and expenses of the
impartial arbitrator.

         13.8. Severability. Wherever possible, each provision of this Agreement
shall  be  interpreted  in  such  manner  as to be  effective  and  valid  under
applicable law, but if any provision of this Agreement shall be prohibited by or
invalid under  applicable law, such provision shall be ineffective to the extent
of such  prohibition or invalidity,  without  invalidating the remainder of such
provision or the remaining provisions of this Agreement.

         13.9.  Parties.  This  Agreement  and  the  other  Ancillary Agreements
shall be  binding  upon,  and inure to the  benefit  of, the  successors  of the
Company, and the successors and assigns of the Purchaser.

         13.10.  Conflict  of  Terms.  Except  as  otherwise  provided  in  this
Agreement  or any of the  Ancillary  Agreements  by  specific  reference  to the
applicable  provisions of this  Agreement,  if any  provision  contained in this
Agreement is in conflict with, or inconsistent with, any provision in any of the
Ancillary Agreements, the provision contained in this Agreement shall govern and
control.

         13.11.  GOVERNING LAW. EXCEPT AS OTHERWISE  EXPRESSLY  PROVIDED IN THIS
AGREEMENT OR IN ANY OF THE ANCILLARY AGREEMENTS, IN ALL RESPECTS,  INCLUDING ALL
MATTERS OF  CONSTRUCTION,  VALIDITY  AND  PERFORMANCE,  THIS  AGREEMENT  AND THE
OBLIGATIONS  ARISING  HEREUNDER SHALL BE GOVERNED BY, AND CONSTRUED AND ENFORCED
IN  ACCORDANCE  WITH,  THE LAWS OF THE STATE OF INDIANA  APPLICABLE TO CONTRACTS
MADE AND  PERFORMED  IN SUCH STATE,  WITHOUT  REGARD TO THE  PRINCIPLES  THEREOF
REGARDING  CONFLICT OF LAWS,  AND ANY  APPLICABLE  LAWS OF THE UNITED  STATES OF
AMERICA. THE PURCHASER AND THE COMPANY AGREE TO SUBMIT TO PERSONAL  JURISDICTION
AND TO WAIVE ANY  OBJECTION  AS TO VENUE IN THE  FEDERAL OR STATE  COURTS IN THE
COUNTY OF MARION,  STATE OF  INDIANA.  SERVICE OF PROCESS ON THE  COMPANY OR THE
PURCHASER IN ANY ACTION  ARISING OUT OF OR RELATING TO THIS  AGREEMENT OR ANY OF
THE  ANCILLARY  AGREEMENTS  SHALL BE  EFFECTIVE  IF MAILED TO SUCH  PARTY AT THE
ADDRESS LISTED IN SECTION 13.9 HEREOF. NOTHING HEREIN SHALL


                                       24

<PAGE>



PRECLUDE THE  PURCHASER OR THE COMPANY FROM  BRINGING SUIT OR TAKING OTHER LEGAL
ACTION IN ANY OTHER JURISDICTION.

         13.12.  Notices.  Except as otherwise  provided herein,  whenever it is
provided herein that any notice, demand, request, consent, approval, declaration
or  other  communication  shall or may be  given  to or  served  upon any of the
parties by another, or whenever any of the parties desires to give or serve upon
another any  communication  with  respect to this  Agreement,  each such notice,
demand, request, consent, approval,  declaration or other communication shall be
in writing and either shall be delivered in person with receipt  acknowledged or
by registered or certified mail, return receipt requested,  postage prepaid,  or
telecopied and confirmed by telecopy answer back, addressed as follows:

         (a)  If to the Purchaser at:

                           Conseco, Inc.
                           11825 North Pennsylvania Street
                           Carmel, Indiana 46032
                           Attention: John Sabl
                           Facsimile: (317) 817-6327

         (b)  If to the Company at:

                           General Acceptance Corporation
                           1025 Acuff Road
                           Bloomington, Indiana 47404
                           Attention: Chief Financial Officer
                           Facsimile: (812) 337-6029

                  With copies to:

                           Mr. Russell Algood
                           2800 South Olcott Boulevard
                           Bloomington, Indiana 47401

                  and

                           Hackman McClarnon Hulett & Cracraft
                           Suite 2400 One Indiana Square
                           Indianapolis, Indiana 46204
                           Attention: Marvin L. Hackman
                           Facsimile: (317) 686-3288


or at such  other  address  as may be  substituted  by  notice  given as  herein
provided.  The giving of any notice required  hereunder may be waived in writing
by the party  entitled to receive such notice.  Every notice,  demand,  request,
consent, approval,  declaration or other communication hereunder shall be deemed
to have been duly  given or  served on the date on which  personally  delivered,
with receipt acknowledged, or upon receipt if the same shall have been


                                       25

<PAGE>



telecopied  and  confirmed by telecopy  answer back or three (3)  Business  Days
after the same shall have been  deposited in the United States mail.  Failure or
delay in delivering copies of any notice, demand,  request,  consent,  approval,
declaration or other  communication  to the persons  designated above to receive
copies  shall in no way  adversely  affect  the  effectiveness  of such  notice,
demand, request, consent, approval, declaration or other communication.

         13.13.  Survival.  The representations and warranties of the Company in
this Agreement  shall survive the execution,  delivery and acceptance  hereof by
the parties hereto and the Closing for a period ending on the date the Purchaser
has no further right,  obligation or liability  under the Guaranty,  the Note or
the Warrant.

         13.14.  Section  Titles.  The   Section  titles and  Table  of Contents
contained  in this  Agreement  are and shall be without  substantive  meaning or
content of any kind  whatsoever and are not a part of the agreement  between the
parties hereto.

         13.15.  Counterparts.  This Agreement may be executed  in any number of
separate  counterparts,  each  of  which  shall,  collectively  and  separately,
constitute one agreement.



                                       26

<PAGE>


         IN WITNESS  WHEREOF,  this  Agreement  has been duly executed as of the
date first written above.



                                        CONSECO, INC.
                                          As the Purchaser



                                       By /s/ ROLLIN M. DICK
                                          ROLLIN M. DICK
                                          Executive Vice President
                                          Chief Financial Officer

                                        GENERAL ACCEPTANCE CORPORATION
                                          As the Company



                                        By:/s/ RUSSELL E. ALGOOD, President




                           LIMITED CONTINUING GUARANTY


         FOR VALUE RECEIVED and in consideration of credit given or to be given,
and of other  financial  accommodations  afforded or to be afforded,  to General
Acceptance  Corporation  f/k/a GAC Credit  Corporation,  an Indiana  corporation
(hereinafter  called "Borrower") by General Electric Capital  Corporation,  1000
Hart Road, Suite 300,  Barrington,  IL 60010 (hereinafter called "Lender"),  the
receipt and sufficiency of which consideration is hereby acknowledged, and as an
inducement to Lender to extend such financial  accommodations  to Borrower,  the
undersigned,  Conseco,  Inc., an Indiana  corporation,  11825 North Pennsylvania
Street, Carmel, IN 46032 (hereinafter called the "Guarantor"),  recognizing that
Guarantor has  benefitted or shall  benefit,  directly or  indirectly,  from the
extension of such credit and financial  accommodations  from Lender to Borrower,
and  that but for this  Limited  Continuing  Guaranty  (hereinafter  called  the
"Guaranty")  such  extensions or the  continuation  of such extensions of credit
would not be made by Lender to Borrower,  hereby guaranties to Lender the prompt
and complete payment and performance by Borrower when due (whether at the stated
maturity,  by acceleration or otherwise) of any and all  indebtedness  which now
exists  or may  hereafter  accrue  or arise in any  manner  from or on behalf of
Borrower  to  Lender  and  the  performance  of  any  and  all  obligations  and
liabilities  of  Borrower,  or any of them,  to Lender from  whatever  source or
origin and whenever arising, whether direct, indirect or contingent,  whether on
open  account,  evidenced  by an  instrument  or  otherwise,  including  without
limitation all renewals,  extensions and future advances, together with interest
at the rate provided in the note,  notes,  or other  documents  evidencing  such
indebtedness,  together with all costs,  expenses and attorneys' and paralegals'
fees (the  above-described  obligations and liabilities in addition to any other
liabilities  or  obligations of Borrower and Guarantor to Lender which may arise
in any manner are  hereinafter  called  "Obligations"),  all without relief from
valuation and appraisement laws.

         Notwithstanding  any other  provision  of this  Guaranty,  the  maximum
amount  which  the  Guarantor  may be  required  to pay  under the terms of this
Guaranty shall not exceed Ten Million  Dollars  ($10,000,000.00),  together with
interest  calculated daily on the basis of a Three Hundred Sixty-five  (365)-day
year at a per annum rate equal to Five  Hundred  Twenty-five  (525) basis points
(5.25%) plus the LIBOR Rate (for purposes of this Guaranty,  the "LIBOR Rate" is
the  average  of the  "one  month"  London  Interbank  Offered  Rates  ("LIBOR")
published  in the Money  Rates  column of THE WALL  STREET  JOURNAL  during  the
calendar  month  immediately  preceding the calendar month in which Lender makes
its demand for payment,  or published  in such other  publication  as Lender may
designate),  on any  portion  of any  amount  payable  under  the  terms of this
Guaranty  which remains  unpaid after the date of a demand by Lender for payment
as provided herein, plus


                                       -1-

<PAGE>



expenses of enforcement of this Guaranty,  including  reasonable  attorneys' and
paralegals'  fees (the amounts  referred to in this paragraph  collectively  are
described hereinafter as the "Cap").

         If Borrower fails to pay or perform all or any part of the  Obligations
(other than the Operating  Covenants,  as  hereinafter  defined) when due, or if
Borrower at any time is in Material  Default (as hereinafter  defined) of any of
the  Operating  Covenants,  and such default under the  Obligations  or Material
Default  under the Operating  Covenants  has not been cured within  fifteen (15)
Business Days (as that term is defined in Section 16.0 of the Loan Agreement, as
hereinafter  defined) (the "Cure  Period")  after Lender gives written notice to
Borrower and to Guarantor  describing  such default in reasonable  detail (which
notice also shall  constitute and be deemed a demand by Lender for payment under
this  Guaranty in the event that such default is not cured as provided  herein),
then Guarantor  immediately will pay to Lender the amount subject to such demand
(up to the amount of the Cap) without need for further  notice from Lender.  For
purposes  of this  Guaranty,  (1) a  "Material  Default"  shall  mean a  default
resulting  from:  (a) a  variance  of  greater  than one  percent  (1%) from the
percentage  set forth in Section  13.5.D.  of that certain  Amended and Restated
Motor Vehicle  Installment  Contract Loan and Security Agreement dated April 11,
1997, as amended from time to time (the "Loan Agreement"),  between Borrower and
Lender,  and (b) a variance of greater than  one-quarter  of one percent  (.25%)
from the  percentages  set forth in Sections  13.5.C.  and  13.5.E.  of the Loan
Agreement,  and (2) the "Operating  Covenants" shall constitute Section 13.5.C.,
Section 13.5.D.  and Section 13.5.E.  of the Loan Agreement.  Except as provided
above and otherwise herein, Lender shall not be required to make any demand upon
or pursue or exhaust any of its rights or remedies  against  Borrower or others,
including without  limitation other  guarantors,  with respect to the payment or
performance of any of the  Obligations or to pursue or exhaust any of its rights
or remedies with respect to any collateral  held by Lender;  provided,  however,
that  the  foregoing  shall  not  relieve  Lender  of  any   obligation,   duty,
responsibility  or liability for its gross  negligence,  bad faith or willful or
wanton  misconduct in the performance or nonperformance of its obligations under
any agreement or other document or instrument relating to the Obligations.

         It is the  intention  of the parties  hereto to comply with any and all
applicable  usury  laws.  Accordingly,  it is agreed  that  notwithstanding  any
provision to the contrary in this Guaranty,  in any of the  Obligations,  in any
note or other  instrument,  or in any of the other  documents  securing  payment
hereof,  or otherwise  relating  hereto,  no such  provision  shall  require the
payment or permit the collection of interest in excess of the maximum  permitted
by law. If any excess of interest in such  respect is provided  for, or shall be
adjudged to be so provided  for,  then in such event (a) the  provisions of this
paragraph shall govern and control, (b) neither Guarantor nor


                                       -2-

<PAGE>



its successors or assigns or any other party liable for the payment hereof shall
be  obligated  to pay the amount of such  interest  to the extent  that it is in
excess of the maximum  amount  permitted  by law,  (c) any such excess which may
have been  collected  shall be, at Lender's  option,  either applied as a credit
against the then unpaid principal  amount owing on the Obligations,  or refunded
and (d) the  effective  rate of  interest  covered  by this  Guaranty  shall  be
automatically  subject to reduction to the maximum lawful  contract rate allowed
under any  applicable  usury laws as now or  hereafter  construed  by the courts
having jurisdiction.  In determining whether or not the interest paid or payable
exceeds the maximum contract rate permitted by law, the parties hereto shall, to
the extent  permitted by  applicable  law, (i)  characterize  any  non-principal
payment as an expense,  fee, or premium  rather than as  interest,  (ii) exclude
voluntary  prepayments and the effects  thereof,  and (iii)  amortize,  prorate,
allocate,  and spread in equal or  unequal  parts the total  amount of  interest
throughout the entire contemplated term of indebtedness  evidenced by any of the
Obligations so that the interest for the respective entire term thereof does not
exceed the maximum contract rate permitted by law.

         This Guaranty shall be and remain a continuing  and absolute  guaranty,
and  constitutes  the obligation of Guarantor.  This Guaranty shall remain fully
enforceable  despite any defenses  which  Borrower may assert on the  underlying
Obligations,  including but not limited to failure of  consideration,  breach of
warranty, statute of frauds, statute of limitations, accord and satisfaction and
usury,  except  defenses  relating to the  Obligations or any agreement or other
document relating thereto and based upon Lender's gross negligence, bad faith or
willful or wanton  misconduct in the performance or  nonperformance  of Lender's
obligations under any agreement or other document or instrument  relating to the
Obligations.

         This Guaranty is a continuing  guaranty  which shall  continue in force
and effect with respect to Guarantor until notice of termination in writing from
Guarantor is actually  received by Lender.  Such  termination  will be effective
only with  respect to such  Obligations  incurred or  contracted  by Borrower or
acquired  by  Lender  after  the  date on which  Lender  receives  such  notice.
Specifically, without limitation, any such notice shall not in any way affect or
limit  either  (i) the  promise  of  Guarantor  to pay as  provided  herein  all
Obligations  existing  at the time  Lender  receives  such  notice,  or (ii) the
promises,  obligations and  undertakings of any other guarantors with respect to
any Obligations,  including, without limitation, those arising after the date of
such  notice.  This  Guaranty  shall  remain in full  force and effect as to all
Obligations  existing  at the  date  of  Lender's  receipt  of  such  notice  of
termination,  and to all renewals and extensions  thereof made prior to the date
of Lender's  receipt of such notice of  termination,  until full payment of such
Obligations to Lender. Any Obligations that are


                                       -3-

<PAGE>



revolving  loans  shall  not be  deemed  repaid  or  reduced  by  reason  of the
collection and subsequent  relending of the proceeds of accounts,  chattel paper
and similar collateral securing such loans.

         With the exception of the Cure Period and except as otherwise  provided
herein,  Guarantor  waives:  (a) notice to  Guarantor  or  Borrower or any other
guarantors of (i) acceptance of this Guaranty by Lender, (ii) Borrower incurring
additional  Obligations,  and (iii) the  amount of the  Obligations  at any time
outstanding;  (b) presentment for payment, demand, protest, notice to Guarantor,
any  other  guarantors  or  Borrower  of  dishonor,   nonpayment,   default  and
nonperformance with respect to any of the Obligations;  (c) the right to require
a proration among Guarantor and any other guarantors;  (d) any and all rights to
require Lender to marshall  assets of Borrower or any other  guarantors or other
party providing any security for the Obligations; (e) any defense which Borrower
or any other guarantors may have against Lender other than (i) payment,  or (ii)
other defenses relating to the Obligations or any agreement or other document or
instrument  relating thereto based upon Lender's gross negligence,  bad faith or
willful or wanton  misconduct in the performance or  nonperformance  of Lender's
obligations under any agreement or other document or instrument  relating to the
Obligations;  (f) all  defenses  given to  sureties or  guarantors  at law or in
equity  other  than  (i)  payment,  or  (ii)  other  defenses  relating  to  the
Obligations  or any agreement or other document or instrument  relating  thereto
based upon Lender's gross negligence,  bad faith or willful or wanton misconduct
in the performance or nonperformance of Lender's obligations under any agreement
or other document or instrument relating to the Obligations;  and (g) all errors
and omissions  concerning  Lender's  administration  of the  Obligations  or its
performance  or  nonperformance   under  any  agreement  or  other  document  or
instrument relating to the Obligations, except actions or inactions which amount
to gross  negligence,  bad faith, or willful or wanton  misconduct.  All waivers
contained in this Guaranty shall be without prejudice to the right of Lender, at
its option,  to proceed against Borrower or any other person or entity,  whether
by separate action or by joinder.  All remedies or actions by Lender for payment
or  fulfillment of the  Obligations  are cumulative and the pursuit of one shall
not preclude the exercise of any other rights or remedies.

         For purposes of the  Guaranty,  Guarantor  hereby grants to Lender (but
not to Borrower) its consent to any  accommodation  made or to be made by Lender
to  Borrower  and  hereby  grants  to Lender  full  power,  in its  uncontrolled
discretion and without notice to Guarantor,  any other guarantors,  or Borrower,
to deal in any manner with the Obligations  including,  without limitation,  the
following powers: (a) to modify or otherwise change any terms of the Obligations
(or to make any other  alteration  in the  underlying  debt),  including but not
limited to the rate of interest  thereon and the maturity  date  thereof,  or to
grant any extension or renewal thereof and any other


                                       -4-

<PAGE>



indulgence with respect  thereto;  (b) to release any collateral as requested by
Borrower  in the  ordinary  course of  Borrower's  business,  or to release  any
collateral as requested by Borrower outside of the ordinary course of Borrower's
business  pursuant to the unanimous  written consent of the Borrower's  board of
directors; (c) to defer enforcing payment or any term of the Obligations; or (d)
to release any other guarantor or surety of the Obligations;  provided, however,
that  notwithstanding  the foregoing,  Lender shall not have the right,  without
Guarantor's  prior written consent,  to (x) release or agree to release Borrower
from the Obligations, or (y) to defer or agree to defer payment, or to modify or
otherwise change any terms, of the Obligations past the time that Lender demands
any payment from Guarantor  hereunder.  The  obligations of Guarantor  hereunder
shall not be released,  discharged,  or in any way affected, nor shall Guarantor
have any rights or  recourse  against  Lender  because of any action  Lender may
take, omit to take, or delay in taking under the foregoing powers, and Guarantor
hereby  waives any and all claims of discharge  based on such actions by Lender,
no matter whether it increases  Guarantor's exposure hereunder.  The obligations
of Guarantor  under this Guaranty shall be the joint and several  obligations of
Guarantor and any other  guarantors  (now existing or hereafter  arising) of the
obligations of Borrower to Lender.

         Without limiting the foregoing waivers by Guarantor of right to notice,
and without  obligating  Lender to follow the  following  procedure if demand is
made  after the  occurrence  of an event of  default  under  any of the  written
documents or  instruments  evidencing the  Obligations  (an "Event of Default"),
except as otherwise  provided  herein Lender may at any time demand payment from
Guarantor  by mailing to  Guarantor  written  demand  therefor  addressed to any
address of Guarantor in Lender's records,  and Guarantor agrees that the sending
of such  written  demand as herein  provided  shall be a  sufficient  demand for
payment hereunder.

         Whenever possible, each provision of this Guaranty shall be interpreted
in such a manner as to be effective and valid under  applicable law, but if such
provision shall be prohibited by or invalid under applicable law, such provision
shall be  ineffective to the extent of such  prohibition or invalidity,  without
invalidating the remainder of such provision or remaining  provisions of this or
any related agreement or instrument.

         Guarantor  represents  to and for the  benefit  of  Lender,  upon which
representation Lender is entitled to rely and Guarantor acknowledges that Lender
is relying,  that (i) Guarantor is an Indiana  corporation,  (ii) the execution,
delivery  and  performance  hereof  will  not  violate  any law or any  material
contract,  agreement or understanding which is binding on Guarantor,  (iii) this
Guaranty is the valid and binding obligation of Guarantor, enforceable according
to its terms, except that the binding effect and the enforceability


                                       -5-

<PAGE>



of  this  Guaranty  is  subject  to  application   of  bankruptcy,   insolvency,
reorganization,  moratorium and other laws in effect from time to time affecting
the rights of creditors generally, as such laws may be applied in the event of a
bankruptcy,  insolvency,  reorganization  or other  similar  proceeding  of,  or
moratorium applicable to, Guarantor,  and by the exercise of judicial discretion
in the  application  of general  principles  of equity,  and (iv) any  financial
statements of Guarantor provided to Lender are true, accurate and complete, have
been prepared on a consistent  basis, and fairly present the financial  position
of Guarantor as of the date thereof.

         Guarantor  acknowledges  that (i) it is capable of and  responsible for
obtaining  information  on and keeping  informed as to all aspects of Borrower's
business,  including  without  limitation  its  financial  affairs and  business
prospects,  and the status of the Obligations from time to time, and (ii) Lender
has no responsibility to so inform Guarantor.

         Guarantor  acknowledges  that  separate  guaranties  may  be  given  in
connection  with  the  Obligations  and this  Guaranty  shall  not be  modified,
amended,  limited (other than according to the terms hereof), or extinguished if
one or more of the terms of the other guaranty  agreements  differ from those of
this Guaranty or are subsequently amended,  modified,  limited, or extinguished.
The execution of this Guaranty  shall not affect the validity or  enforceability
of any  existing  guaranties,  which  guaranties  shall remain in full force and
effect. All obligations hereunder shall continue, notwithstanding the incapacity
or lack of authority of any other guarantors, and any failure by Lender to file,
pursue or enforce a claim against any other guarantors,  or any waiver, release,
consent or other accommodation given or provided to any other guarantors,  shall
not  operate  to  release  Guarantor  or any  other  guarantors  from  liability
hereunder,  or limit  the  rights  of  Lender  against  Guarantor  or any  other
guarantor.  The failure of any other  person to sign this  Guaranty or any other
guaranty shall not release or affect the liability of the signer hereof.

         Guarantor  further  agrees that,  to the extent that  Borrower  makes a
payment or payments to Lender,  or Lender  receives any proceeds of  collateral,
which  payment or payments or any part  thereof  are  subsequently  invalidated,
declared to be fraudulent or preferential, set aside or otherwise is required to
be repaid  to  Borrower,  its  estate,  trustee,  receiver  or any other  party,
including,  without limitation,  under any bankruptcy law, state or federal law,
common law or equitable cause,  then to the extent of such payment or repayment,
the  Obligations  or part thereof  which has been paid,  reduced or satisfied by
such amount shall be reinstated and continued in full force and effect as of the
date such initial payment, reduction or satisfaction occurred.



                                       -6-

<PAGE>



         Guarantor agrees that Guarantor's responsibility under this Guaranty to
pay to Lender the  Obligations  and any payments  thereof  repaid as preferences
shall not be  extinguished or modified by any release of Borrower or other party
primarily liable on the Obligations, whether by voluntary release, settlement of
a bankruptcy proceeding,  settlement of a contested matter in a bankruptcy case,
settlement of litigation, settlement of a claim not yet resulting in litigation,
settlement of a preference claim or otherwise; provided, however, that Guarantor
shall  have no  liability  hereunder  in the event  that,  except  as  otherwise
permitted herein,  Lender voluntarily  releases Borrower from any Obligations or
voluntarily releases any collateral without the written consent of Guarantor. In
all events  (other than such  voluntary  release by Lender of Borrower  from any
Obligations or such voluntary release of Collateral  without the written consent
of Guarantor) the  responsibility of Guarantor to pay Lender, and Lender's right
to recover from Guarantor the full amount of the  Obligations  (to the extent of
the Cap),  shall extend until Lender has received actual payment in full in cash
of and performance of all of the Obligations, without regard to any modification
or a release thereof,  and shall continue until such payment,  by the passage of
time and the statute of limitations,  cannot be recovered by Borrower,  Borrower
as debtor in possession, a trustee in bankruptcy of Borrower or any other person
or organization.

         Notwithstanding any payment or payments made by Guarantor hereunder, or
any set-off or application of funds of Guarantor by Lender,  Guarantor shall not
be entitled to be subrogated to any of the rights of Lender against  Borrower or
against any  collateral  security or guarantee or right of offset held by Lender
for the payment of the  Obligations,  nor shall Guarantor seek or be entitled to
seek any contribution or reimbursement from Borrower in respect of payments made
by Guarantor hereunder, until all amounts owing to Lender by Borrower on account
of the Obligations are paid in full and the Loan Agreement is terminated. If any
amount shall be paid to Guarantor on account of such  subrogation  rights at any
time when all of the  Obligations  shall not have been paid in full, such amount
shall be held by Guarantor in trust for Lender,  segregated  from other funds of
Guarantor,  and shall,  forthwith  upon receipt by Guarantor,  be turned over to
Lender in the exact form received by Guarantor  (duly indorsed by such Guarantor
to Lender, if required), to be applied against the Obligations,  whether matured
or unmatured, in such order as Lender may determine.

         In executing this Guaranty,  Guarantor acknowledges and agrees that (1)
it has exercised its own independent  credit judgment and that has not relied on
Lender,  (2)  Lender  has no duty  to  disclose  to  Guarantor  any  information
concerning  the present or continuing  creditworthiness  of Borrower,  no matter
whether  (a)  Lender  has reason to  believe  that  facts  within its  knowledge
materially increase the risk beyond what Guarantor intends to assume, (b) Lender
has reason


                                       -7-

<PAGE>



to  believe  that  Guarantor  does not know  such  facts,  or (c)  Lender  has a
reasonable  opportunity  to convey these facts to  Guarantor,  and (3) Guarantor
waives any right to such  disclosure by Lender and Guarantor  shall  continue to
exercise its own due diligence and  independent  credit  judgment with regard to
Borrower.  Moreover,  Guarantor  acknowledges  and  agrees  that  it has had the
benefit of the advice of legal counsel of its own choice in connection  with the
preparation  and  negotiation  of  this  Guaranty,  and  has  been  afforded  an
opportunity to review this Guaranty with such legal counsel,  and that Guarantor
fully  understands the implications  and  ramifications of the agreements it has
made in this Guaranty.

         This Guaranty  shall extend to and bind the  successors  and assigns of
Guarantor.  This  Guaranty  shall  inure  to  the  benefit  of  all  affiliates,
transferees, assignees and/or endorsees of Lender of any part or parts or all of
the Obligations, and of Lender's successors and assigns.

         Guarantor  acknowledges  and agrees (1) that  promptly upon filing with
the Securities and Exchange Commission, Guarantor shall provide to Lender copies
of all periodic and special  reports on Forms 10-K, 10-Q or 8-K (or any forms in
replacement  thereof) required or permitted to be filed under federal securities
laws and  regulations  (which  periodic  and  special  reports  shall be  deemed
provided by  Guarantor to Lender to the extent that such are  accessible  by the
general public by electronic  means), (2) that Lender may rely upon the validity
and  accuracy  of all  statements  and  representations  set  forth  in all such
periodic and special reports,  (3) that Guarantor will notify Lender immediately
of any material adverse change in Guarantor's  financial condition other than as
reflected in all such periodic and special reports, and (4) that Guarantor shall
from time to time provide to Lender such other information  concerning Guarantor
as Lender may reasonably request.

         THE VALIDITY OF THIS GUARANTY,  ITS  CONSTRUCTION,  INTERPRETATION  AND
ENFORCEMENT  AND THE RIGHTS OF THE PARTIES  HERETO  SHALL BE  DETERMINED  UNDER,
GOVERNED BY AND CONSTRUED IN  ACCORDANCE  WITH THE INTERNAL LAWS OF THE STATE OF
INDIANA  AS  APPLIED  TO  CONTRACTS  MADE AND TO BE  PERFORMED  ENTIRELY  WITHIN
INDIANA, WITHOUT REGARD TO PRINCIPLES OF CONFLICTS OF LAW. GUARANTOR AGREES THAT
ALL ACTIONS OR  PROCEEDINGS  ARISING IN CONNECTION  WITH THIS GUARANTY  SHALL BE
TRIED AND  LITIGATED  ONLY IN THE STATE COURTS  LOCATED IN THE COUNTY OF MARION,
STATE OF INDIANA,  OR THE FEDERAL  COURTS  WHOSE  VENUE  INCLUDES  THE COUNTY OF
MARION,  STATE OF INDIANA,  OR, AT THE SOLE OPTION OF LENDER, IN ANY OTHER COURT
IN WHICH LENDER SHALL  INITIATE  LEGAL OR  EQUITABLE  PROCEEDINGS  AND WHICH HAS
SUBJECT MATTER JURISDICTION OVER THE MATTER IN CONTROVERSY. GUARANTOR WAIVES, TO
THE EXTENT  PERMITTED UNDER APPLICABLE LAW, THE RIGHT TO A TRIAL BY JURY AND ANY
RIGHT GUARANTOR MAY HAVE TO ASSERT THE DOCTRINE OF "FORUM NON CONVENIENS"


                                       -8-

<PAGE>



OR TO OBJECT TO VENUE TO THE EXTENT ANY PROCEEDING IS BROUGHT IN ACCORDANCE WITH
THIS PARAGRAPH.

         Guarantor  acknowledges  and agrees that  unless the context  indicates
otherwise herein, words importing the singular number include the plural number,
and vice versa; that as used herein,  the terms "hereof,"  "thereof,"  "hereby,"
"thereby," "herein," "therein," "hereto," "thereto,"  "hereunder,"  "thereunder"
and similar terms refer to this Guaranty,  as the context so requires;  and that
words of any gender include the correlative  words of the other genders,  unless
the sense indicates otherwise.

         This   Guaranty  may  be  executed   simultaneously   in  two  or  more
counterparts by means of original  and/or  facsimile  signatures,  each of which
counterparts  shall be  deemed  an  original,  but all of which  together  shall
constitute one and the same instrument.

         Guarantor   acknowledges  and  agrees  that  this  Guaranty  accurately
represents  and  contains  the  entire,  complete  and  exclusive  terms  of the
agreement  between  Guarantor  and Lender  with  respect to the  subject  matter
hereof;  that in  executing  this  Guaranty,  Guarantor  is not  relying  on any
representations  (whether written or oral) made by or on behalf of Lender except
as expressly set forth in this Guaranty;  and that any and all prior  statements
and/or  representations  made by or on behalf of  Lender to  Guarantor  (whether
written or oral) in connection with the subject matter hereof are merged in this
Guaranty. No course of dealing, course of performance


                                       -9-

<PAGE>



or  trade  usage,  and no  parole  evidence  of any  nature,  shall  be  used to
supplement or modify any terms hereof.

         IN  WITNESS  WHEREOF,  the  undersigned  have  executed  this  Guaranty
effective as of September 16, 1997.

                                     "Guarantor"


                                       CONSECO, INC.


                                        By /s/ ROLLIN M. DICK
                                        Name Printed:ROLLIN M. DICK
                                        Title:Executive Vice President
                                              Chief Financial Officer
 .


                                    

AFFIX CORPORATE SEAL HERE:


                                      ACCEPTED:

                                      "Lender"

                                      GENERAL ELECTRIC CAPITAL CORPORATION


                                      By: /s/ JEROME MCDERMOTT
                                          W. Jerome McDermott
                                          Account Executive




                                      -10-

<PAGE>


STATE OF INDIANA                    )
                                    )  SS:
COUNTY OF MARION                    )

   On the 16th day of  September,  1997,  before me the  undersigned,  a Notary
Public   in   and   for   said   County   and   State,    personally    appeared
Rollin M. Dick,  to me known,  who, being by me first duly sworn upon
his oath, did say that (s)he is the Exec V.Pres & CFO of Conseco, Inc., the
Guarantor named in and which executed the foregoing Limited Continuing Guaranty;
that (s)he  knows the seal of said  corporation;  that the seal  affixed to said
Limited Continuing  Guaranty is the corporate seal of said corporation;  that it
was so  affixed by order of the Board of  Directors  of said  corporation;  that
(s)he signed her/his name thereto by like order and by her/his free act and deed
and  acknowledged  the said Limited  Continuing  Guaranty to be the free act and
deed of said  corporation;  and that all  representations  contained therein are
true.

My Commission Expires:

                            Dawn C. Stanley
11-18-2000                  Notary Public

My County of Residence:

Marion
                           Dawn C. Stanley
                           Printed




                                      -11-



THIS  WARRANT  HAS NOT BEEN  REGISTERED  UNDER THE  SECURITIES  ACT OF 1933,  AS
AMENDED,  OR ANY STATE OR OTHER  SECURITIES  LAWS AND MAY NOT BE OFFERED,  SOLD,
TRANSFERRED OR ASSIGNED EXCEPT (i) PURSUANT TO REGISTRATIONS  THEREOF UNDER SUCH
LAWS, OR (ii) IF, IN THE OPINION OF COUNSEL  REASONABLY  SATISFACTORY TO GENERAL
ACCEPTANCE CORPORATION, THE PROPOSED TRANSFER MAY BE EFFECTED IN COMPLIANCE WITH
APPLICABLE SECURITIES LAWS WITHOUT SUCH REGISTRATIONS.


                       WARRANT TO PURCHASE 500,000 SHARES

                               OF COMMON STOCK OF

                         GENERAL ACCEPTANCE CORPORATION

                                    ISSUED TO

                                  CONSECO, INC.

                            DATED: September 16, 1997

NO. 1

              (INCORPORATED UNDER THE LAWS OF THE STATE OF INDIANA)

THIS IS TO CERTIFY THAT Conseco, Inc., an Indiana corporation  ("Conseco"),  (or
its registered  assigns,  herein referred to as the "Holder") is entitled,  upon
the due exercise hereof and subject to the terms and conditions  hereof,  at any
time and from time to time commencing on the date hereof, and ending on the date
(the "Termination Date") which is the later to occur of December 31, 1998 or the
10th day after the date upon which  Conseco,  its  successors  or assigns has no
further  obligation or liability under the Guaranty (as defined in the September
Agreement  as  hereinafter   defined),   to  purchase  from  General  Acceptance
Corporation, an Indiana corporation (the "Company"), and the Company shall issue
and sell to the Holder,  the number of shares of common stock, no par value (the
"Common  Stock"),  of the Company (said number of shares as adjusted as provided
herein  being  hereinafter  referred  to as the  "Shares")  set forth above upon
surrender  hereof,  with  the  form of  election  to  purchase  included  herein
completed and duly executed, at the office of the Company, and upon simultaneous
payment  therefor at an exercise  price per Share equal to $1.00 (said amount as
adjusted herein being  hereinafter  referred to as the "Purchase Price") in cash
and/or check payable to the order of the Company.  The number and Purchase Price
of the Shares are subject to  adjustment  as provided  herein.  This  Warrant is
issued  pursuant to that certain  Agreement of even date herewith by and between
the Company and Conseco (the "September Agreement").

         1.       (a)      Subject to the restrictions set forth in Section 2

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<PAGE>



hereof,  upon  surrender of this Warrant,  and payment of the Purchase  Price as
aforesaid,  the Company shall issue and deliver with all reasonable dispatch the
certificate(s) for the Shares to or upon the written order of the Holder of this
Warrant  and  in  such  name  or  names  as  such  Holder  may  designate.  Such
certificate(s)  shall  represent the number of Shares issuable upon the exercise
of the Warrants embodied herein,  together with a cash amount (if the holder has
so elected in accordance  with the provisions of Section 7 hereof) in respect of
any fraction of a Share otherwise issuable upon such surrender.

         Certificate(s)  representing  the  Shares  shall be deemed to have been
issued and the person so  designated to be named therein shall be deemed to have
become a holder of record of such Shares as of the date of the surrender of this
Warrant and payment of the Purchase Price as aforesaid;  provided, however, that
if, at the date of surrender of this Warrant and payment of such Purchase Price,
the transfer books for the Shares or other classes of stock purchasable upon the
exercise of this Warrant shall be closed,  the  certificate(s) for the Shares in
respect of which this Warrant is then exercised shall be issuable as of the date
on which such books shall next be opened,  and until such date the Company shall
be under no duty to deliver any  certificate(s)  for such  Shares.  Prior to the
Termination  Date,  this Warrant  shall be  exercisable,  at the election of the
registered holder hereof, either as an entirety or from time to time for part of
the number of Shares specified  herein,  but in no event shall fractional Shares
be issued with regard to the  exercise of this  Warrant.  In the event that this
Warrant is  exercised at any time for less than the  aggregate  number of Shares
then subject to exercise hereunder, a new Warrant shall be issued to such Holder
for the remaining  number of Shares  purchasable  pursuant  hereto.  The Company
shall cancel this Warrant when it is surrendered upon exercise.

         Prior to due presentment for  registration of transfer of this Warrant,
the Company  shall deem and treat the Holder in whose name this Warrant shall be
issued as the absolute  owner of this Warrant  (notwithstanding  any notation of
ownership  or other  writing  on this  Warrant  made by  anyone  other  than the
Company)  for the purpose of any exercise  hereof,  of any  distribution  to the
holder hereof, and for all other purposes, and the Company shall not be affected
by any notice to the contrary.

         (b) The Holder  hereby  represents  to the  Company  that the Holder is
taking the Warrants for investment and not with a view to a distribution  of the
Warrants  or the  underlying  Common  Stock.  Nevertheless,  the Company and the
Holder acknowledge and agree that Holder may sell, transfer, assign, hypothecate
or otherwise dispose of this Warrant after the date hereof,  provided such sale,
transfer,  assignment,  hypothecation or other disposition is in accordance with
applicable federal and state securities laws.

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                                                         2

<PAGE>



         2.  The  Company  shall  pay  all  documentary  stamp  taxes,  if  any,
attributable to the initial issuance of the Shares issuable upon the exercise of
this Warrant;  provided,  however, that the Company shall not be required to pay
any tax or taxes which may be payable in respect of any transfer involved in the
issue or  delivery of any  certificates  for Shares in a name other than that of
the Holder upon the exercise of this Warrant, and in such case the Company shall
not be required to issue or deliver any  certificates for Shares until or unless
the person or persons  requesting  the  issuance  have paid to the  Company  the
amount of such tax or have established to the Company's  satisfaction  that such
tax has been paid.

         3. In case this Warrant shall be mutilated,  lost, stolen or destroyed,
the Company shall issue and deliver,  in exchange and  substitution for and upon
cancellation of the mutilated  Warrant,  or in lieu of and  substitution for the
Warrant lost, stolen or destroyed,  a new Warrant of like tenor and representing
an equivalent number of Shares purchasable upon exercise,  but only upon receipt
of  evidence  reasonably  satisfactory  to the  Company of such  loss,  theft or
destruction of such Warrant.

         4. (a) At all times prior to the Termination Date, the Company shall at
all times reserve and keep  available  and free of preemptive  rights out of its
authorized  but unissued  Common Stock,  solely for the purpose of issuance upon
exercise  of this  Warrant,  the number of shares of Common  Stock as shall from
time to time be sufficient to effect the exercise of the Warrant,  and if at any
time the number of authorized  but unissued  shares of Common Stock shall not be
sufficient  to effect the exercise of this  Warrant,  the Company shall take the
corporate action necessary to increase the number of its authorized Common Stock
to a number sufficient for this purpose.  The Company further covenants that all
shares that may be issued upon the  exercise of this  Warrant and payment of the
Purchase Price, all as set forth herein,  will be free from all taxes, liens and
charges in respect of the issue thereof. The Company agrees that its issuance of
this Warrant  shall  constitute  full  authority to its officers who are charged
with the duty of executing stock certificates to execute and issue the necessary
certificates for the shares upon the exercise of this Warrant.

         (b) Before taking any action which would cause an  adjustment  pursuant
to the terms  set forth  herein  reducing  the  portion  of the  Purchase  Price
attributable to the Shares below the then par value (if any) of such Shares, the
Company shall take any corporate action which may, in the opinion of its counsel
(which may be counsel regularly  engaged by the Company),  be necessary in order
that the Company may  validly  and  legally  issue fully paid and  nonassessable
Shares at the Purchase Price as so adjusted.

         (c)      The Company covenants that all Shares issued upon

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                                                         3

<PAGE>



exercise of the  Warrants  shall,  upon  issuance in  accordance  with the terms
hereof,  be fully paid and nonassessable and free from all preemptive rights and
taxes, liens, charges and security interests created by the Company with respect
to the issuance and holding thereof.

         (d)  Notwithstanding  any  other  provisions  of this  Section 4 to the
contrary,  the exercise rights of the Holder shall be subject to compliance with
all  applicable  federal and state  securities  laws,  and the Holder  agrees to
execute  all  required  agreements  and  documents  required  by the  Company to
establish compliance with such laws.

         5. Subject to the  provisions  of Section 1 above,  this Warrant may be
exchanged  for a number of  Warrants  of the same tenor as this  Warrant for the
purchase  in the  aggregate  of the same  number of Shares of the Company as are
purchasable  upon exercise of this Warrant,  upon surrender hereof at the office
of the Company with written instructions as to the denominations of the Warrants
to be issued in exchange.

         6.       Adjustments.

                  (a)      Reorganization, Merger or Sale of Assets

                           If at any time while  this  Warrant,  or any  portion
                  thereof,  is outstanding  there shall be (i) a  reorganization
                  (other  than  a  combination,  reclassification,  exchange  or
                  subdivision of shares otherwise  provided for herein),  (ii) a
                  merger or  consolidation  with or into another  corporation in
                  which the Company is not the  surviving  entity,  or a reverse
                  triangular merger in which the Company is the surviving entity
                  but the  shares of the  Company's  capital  stock  outstanding
                  immediately prior to the merger are converted by virtue of the
                  merger into other property, whether in the form of securities,
                  cash  or  otherwise,  or  (iii)  a  sale  or  transfer  of the
                  Company's  properties and assets as, or  substantially  as, an
                  entirety  to  any  other  person,  then,  as a  part  of  such
                  reorganization,   merger,  consolidation,  sale  or  transfer,
                  lawful  provision  shall  be made so that the  holder  of this
                  Warrant  shall  thereafter  be  entitled  to receive  upon the
                  exercise of the Warrant the number of shares of stock or other
                  securities or property of the successor  corporation resulting
                  from  such  reorganization,  merger,  consolidation,  sale  or
                  transfer  that a holder  of the  shares  deliverable  upon the
                  exercise of this Warrant  would have been  entitled to receive
                  in such reorganization,

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                                                         4

<PAGE>



                  consolidation,  merger,  sale or transfer if this  Warrant had
                  been exercised immediately before such reorganization, merger,
                  consolidation,  sale  or  transfer,  all  subject  to  further
                  adjustment  as  provided  in this  Section  6.  The  foregoing
                  provisions  of this  Section  6(a)  shall  similarly  apply to
                  successive reorganizations, consolidations, mergers, sales and
                  transfers  and  to  the  stock  or  securities  of  any  other
                  corporation  that are at the time receivable upon the exercise
                  of this Warrant. If the per-share consideration payable to the
                  Holder for shares in connection  with any such  transaction is
                  in a form other than cash or marketable  securities,  then the
                  value of such consideration  shall be determined in good faith
                  by  the  Company's   Board  of   Directors.   In  all  events,
                  appropriate  adjustment  (as  determined  in good faith by the
                  Company's Board of Directors) shall be made in the application
                  of the  provisions  of this Warrant with respect to the rights
                  and interests of the Holder after the transaction,  to the end
                  that the provisions of this Warrant shall be applicable  after
                  that event,  as near as reasonably  may be, in relation to any
                  shares or other  property  deliverable  after  that event upon
                  exercise of this Warrant.

                  (b)      Reclassification.

                           If the Company,  at any time while this  Warrant,  or
                  any portion thereof, remains outstanding,  by reclassification
                  of securities or otherwise, shall change any of the securities
                  as to which exercise  rights under this Warrant exist into the
                  same or a different number of securities of any other class or
                  classes,  this Warrant shall thereafter represent the right to
                  acquire such number and kind of  securities as would have been
                  issuable  as the  result of such  change  with  respect to the
                  securities that were subject to the exercise rights under this
                  Warrant  immediately prior to such  reclassification  or other
                  change  and the  Purchase  Price or number of shares  received
                  upon  such  exercise  shall  be  appropriately  adjusted,  all
                  subject to further adjustment as provided in this Section 6.



                  (c)      Split, Subdivision or Combination of Shares.


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                                                         5

<PAGE>



                           If the Company at any time while this Warrant, or any
                  portion thereof, remains outstanding shall split, subdivide or
                  combine the securities as to which exercise  rights under this
                  Warrant  exist,  into a different  number of securities of the
                  same class,  the number of shares issuable upon exercise shall
                  be  proportionately  decreased  in  the  case  of a  split  or
                  subdivision  or  proportionately  increased  in the  case of a
                  combination.

                  (d)      Adjustments for Dividends in Stock or Other
                  Securities or Property.

                           If while this Warrant, or any portion hereof, remains
                  outstanding  and unexpired the holders of the securities as to
                  which  exercise  rights under this  Warrant  exist at the time
                  shall have received, or, on or after the record date fixed for
                  the determination of eligible stockholders,  shall have become
                  entitled  to  receive,  without  payment  therefor,  other  or
                  additional  stock or other  securities or property (other than
                  cash)  of the  Company  by way of  dividend,  then and in each
                  case,  this Warrant shall  represent the right to acquire upon
                  exercise,  in addition to the number of shares of the security
                  receivable upon exercise of this Warrant,  and without payment
                  of any additional  consideration  therefor, the amount of such
                  other or  additional  stock or other  securities  or  property
                  (other than cash) of the Company  that such Holder  would hold
                  on the date of such  exercise had it been the Holder of record
                  of the security  receivable  upon  exercise of this Warrant on
                  the date hereof and had thereafter, during the period from the
                  date  hereof  to and  including  the  date of  such  exercise,
                  retained such shares  and/all other  additional  stock,  other
                  securities or property  available by this Warrant as aforesaid
                  during such period,  giving effect to all  adjustments  called
                  for during such period by the provisions of this Section 6.

                  (e)      Issuance of Shares Below Purchase Price.

                           (1) If while this  Warrant,  or any  portion  hereof,
                  remains   outstanding,   the  Company  shall  offer  and  sell
                  Additional Shares of Common Stock (as hereinafter defined) for
                  consideration per share less than the Purchase Price in effect
                  immediately prior to the issuance of such Additional Shares of
                  Common  Stock  (except  upon the  exercise  of  stock  options
                  granted  pursuant to the Company's  Stock Option Plan approved
                  by

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                                                         6

<PAGE>



                  the Board),  the Purchase Price in effect immediately prior to
                  each such  issuance  shall  forthwith  be  adjusted  upon such
                  issuance to a price equal to the price paid per share for such
                  Additional Shares of Common Stock.

                           (2) For the purpose of the  calculations  provided in
                  this Section  6(e),  if at any time or from time to time after
                  the date hereof the Company  shall issue any rights or options
                  for the purchase of, or stock or other securities  convertible
                  into,  Additional Shares of Common Stock (such Common Stock or
                  securities  being  hereinafter  referred  to  as  "Convertible
                  Securities"),  then, and in each case, if the Effective  Price
                  (as   hereinafter   defined)  of  such   rights,   options  or
                  Convertible  Securities shall be less than the Purchase Price,
                  the Company  shall be deemed to have issued at the time of the
                  issuance of such rights or options or  Convertible  Securities
                  the  maximum  number of  Additional  Shares  of  Common  Stock
                  issuable  upon  exercise  or  conversion  thereof  and to have
                  received as  consideration  for the issuance of such shares an
                  amount equal to the total amount of the consideration, if any,
                  payable to the Company  upon  exercise or  conversion  of such
                  options or rights.  "Effective  Price" shall mean the quotient
                  determined by dividing the total of all of such  consideration
                  by such maximum  number of Additional  Shares of Common Stock.
                  No further  adjustment shall be made as a result of the actual
                  issuance of Additional  Shares of Common Stock on the exercise
                  of any such  rights or options or the  conversion  of any such
                  Convertible Securities.  In the case of Convertible Securities
                  which have a conversion  price which is based,  in whole or in
                  part,  upon a  discount  to the  market  price or value of the
                  Common  Stock,  then  for  the  purposes  of  calculating  the
                  Effective Price, the consideration  shall be deemed to include
                  the minimum conversion price payable to the Company.

                           If any  such  rights  or  options  or the  conversion
                  privilege represented by any such Convertible Securities shall
                  expire  without having been  exercised,  the adjustment to the
                  number of shares available hereunder upon the issuance of such
                  rights,  options or Convertible Securities shall be readjusted
                  to the number of shares  that would have been in effect had an
                  adjustment  been  made on the basis  that the only  Additional
                  Shares of Common Stock so issued were the Additional Shares of
                  Common Stock, if any,  actually issued or sold on the exercise
                  of such  rights or  options  or rights of  conversion  of such
                  Convertible  Securities,  and such Additional Shares of Common
                  Stock,  if any,  were  issued  or sold  for the  consideration
                  actually received by the

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                                                         7

<PAGE>



                  Company  for the  granting  of all  such  rights  or  options,
                  whether or not exercised,  plus the consideration received for
                  issuing  or  selling  the  Convertible   Securities   actually
                  converted plus the consideration, if any, actually received by
                  the Company on the conversion of such Convertible Securities.

                  (3) For the purpose of the  calculations  provided for in this
                  Section  6(e),  if at any time or from time to time  after the
                  date hereof the Company  shall issue any rights or options for
                  the purchase of  Convertible  Securities,  then,  in each such
                  case,  if the  Effective  Price  thereof is less than the then
                  Purchase Price,  the Company shall be deemed to have issued at
                  the time of the issuance of such rights or options the maximum
                  number of  Additional  Shares of Common  Stock  issuable  upon
                  conversion  of the  total  amount  of  Convertible  Securities
                  covered by such  rights or  options  and to have  received  as
                  consideration  for the issuance of such  Additional  Shares of
                  Common Stock an amount  equal to the amount of  consideration,
                  if any,  received  by the  Company  for the  issuance  of such
                  rights or options, plus the consideration,  if any, payable to
                  the  Company   upon  the   conversion   of  such   Convertible
                  Securities.   "Effective   Price"   shall  mean  the  quotient
                  determined by dividing the total amount of such  consideration
                  by such maximum  number of Additional  Shares of Common Stock.
                  No further  adjustment of such Conversion  Price adjusted upon
                  the  issuance  of such  rights or  options  shall be made as a
                  result of the actual  issuance of the  Convertible  Securities
                  upon the exercise of such rights or options or upon the actual
                  issuance  of  Additional  Shares  of  Common  Stock  upon  the
                  conversion of such Convertible Securities.

                  (4) The term  "Additional  Shares  of  Common  Stock"  as used
                  herein  shall mean all shares of Common Stock issued or deemed
                  issued by the Company  after the date  hereof,  other than (i)
                  securities  issued pursuant to or in connection with the terms
                  of the  September  Purchase  Agreement;  (ii) shares of Common
                  Stock issued upon conversion of convertible  securities or the
                  exercise of common stock purchase  warrants  outstanding as of
                  the date  hereof;  (iii)  shares of Common  Stock  issuable to
                  employees,  officers or  directors  pursuant to the  Company's
                  stock  option  plan;  (iv)  shares of Common  Stock  issued or
                  issuable to  directors  in  connection  with their  service as
                  directors;  (v) shares of Common  Stock  issued or issuable to
                  directors,  officers or employees for services  rendered or to
                  be rendered pursuant to arrangements  approved by the Board of
                  Directors;   and  (vii)  shares  of  Common  Stock  issued  in
                  connection with a business combination, merger,

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                                                         8

<PAGE>



                  consolidation,  asset  acquisition  or the  acquisition of the
                  business of another corporation (through the purchase of stock
                  or assets)  approved by the Board of Directors  and all of the
                  Conseco Directors (as defined in the September Agreement).

                  (f)      No Impairment.

                           The Company will not, by any voluntary action,  avoid
                  or seek to avoid the  observance or  performance or any of the
                  terms to be observed or  performed  hereunder  by the Company,
                  but will at all times in good faith assist in the carrying out
                  of all the  provisions  of this Section 6 and in the taking of
                  all such action as may be necessary or appropriate in order to
                  protect the rights of the Holder against impairment.

         7. Upon exercise the Company  shall not be required to issue  fractions
of Shares.  In lieu of such  fractional  Shares,  the holders of Warrants  shall
receive an amount in cash equal to the same fraction of the current market value
of one whole Share.  For purposes of this Section 7, the current market value of
one whole  Share  shall be  determined  pursuant  to Section  6(c)  hereof.  All
calculations under this section 7 shall be made to the nearest cent.

         8. (a) The holder of a Warrant shall not be entitled to any rights of a
shareholder  of the  Company  with  respect to any Shares  purchasable  upon the
exercise thereof,  including voting,  dividend or dissolution rights, until such
Shares  have  been  paid  for in full  and  issued  to such  holder.  As soon as
practicable  after such  exercise,  the Company shall  deliver a certificate  or
certificates for the securities issuable upon such exercise,  all of which shall
be fully paid and  nonassessable,  to the person or persons  entitled to receive
the same; provided,  however, that such certificate or certificates delivered to
the holder of the surrendered Warrant shall bear a legend reading  substantially
in the following  form (in addition to any legend  required by state  securities
laws)

                  (b) THE SECURITIES  REPRESENTED  HEREBY HAVE BEEN ACQUIRED FOR
INVESTMENT  AND HAVE NOT BEEN  REGISTERED  UNDER THE  SECURITIES  ACT OF 193, AS
AMENDED.  SUCH  SECURITIES AND ANY  SECURITIES OR SHARES ISSUED UPON  CONVERSION
THEREOF MAY NOT BE SOLD OR TRANSFERRED IN THE ABSENCE OF SUCH REGISTRATION OR AN
EXEMPTION THEREFROM UNDER SAID ACT.

         The Holder shall be entitled to the redemption  rights set forth in the
September  Agreement  and to the  registration  rights set forth in that certain
Registration  Rights  Agreement of even date herewith by and between the Company
and the Holder.

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                                                         9

<PAGE>



         9. (a) Upon any  adjustment of the Purchase Price pursuant to Section 6
hereof,  the Company within ninety (90) calendar days  thereafter  shall have on
file for inspection by the holder hereof a certificate of the Board of Directors
of the  Company  setting  forth the  Purchase  Price after such  adjustment  and
setting forth in reasonable  detail the method of calculation and the facts upon
which  such  calculations  are based  and  setting  forth  the  number of Shares
purchasable  upon  exercise of a Warrant  after such  adjustment in the Purchase
Price, which certificate shall, absent manifest error, be conclusive evidence of
the correctness of the matters set forth therein.

         (b)      In case at any time prior to the Termination Date:

         (1) the Company  shall  authorize the issuance to all holders of Common
Stock of rights,  options or warrants to subscribe for or purchase capital stock
of the Company or of any other subscription rights, options or warrants; or

         (2) the Company  shall  authorize  the  distribution  to all holders of
Common  Stock of  evidences  of its  indebtedness  or  assets  (other  than cash
dividends  or  cash  distributions  payable  out of  earnings  (or  combined  or
consolidated  earnings if the Company  shall have one or more  subsidiaries)  or
earned surplus or dividends  payable in Common Stock or distributions of scrip);
or

         (3) of any  consolidation or merger to which the Company is a party and
for which  approval of any  stockholders  of the Company is required,  or of the
conveyance or transfer of the properties and assets of the Company substantially
as an entirety, or of any capital  reorganization of any reclassification of the
Common  Stock  (other  than a change in par  value,  or from par value to no par
value,  or from no par value to par value,  or as a result of a  subdivision  or
combination); or

         (4)      of the voluntary or involuntary dissolution,
liquidation or winding up of the Company; or

         (5)      the Company proposes to take any other action
which would require an adjustment of the Purchase Price
pursuant to Section 6 hereof;


then the  Company  shall give to the  holder of a Warrant at his or its  address
appearing  below at least ten (10) calendar days prior to the applicable  record
date hereinafter  specified in (i) or (ii) below, by first-class  mail,  postage
prepaid, a written notice stating (i) the date as of which the holders of record
of shares of

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                                                        10

<PAGE>



Common  Stock to be entitled to receive any such  rights,  options,  warrants or
distribution  are  to  be  determined  or  (ii)  the  date  on  which  any  such
consolidation,  merger, conveyance, transfer, reorganization,  reclassification,
dissolution,  liquidation or winding up is expected to become effective, and the
date as of which it is expected that holders of record of shares of Common Stock
shall be entitled to exchange such shares for securities or other  property,  if
any,  deliverable  upon  such  consolidation,   merger,  conveyance,   transfer,
reorganization,  reclassification,  dissolution,  liquidation or winding up. The
failure to give the notice  required by this Section 9 (b) or any defect  herein
shall not affect the  legality or validity of any  distribution  right,  option,
warrant,   consolidation,    merger,   conveyance,   transfer,   reorganization,
reclassification,  dissolution,  liquidation  or winding up or the vote upon any
action.

         (c) Nothing  contained herein shall be construed as conferring upon the
holder of a Warrant  with  respect to the Shares the right to vote or to consent
or to receive notice as a stockholder in respect of the meetings of stockholders
or the election of directors of the Company or any other  matter,  or any rights
whatsoever as a stockholder of the Company.

         10. Except as otherwise provided herein, any notice, request, demand or
other  communication  that are required or may be given pursuant to the terms of
this Warrant shall be in writing and delivery shall be deemed  sufficient and to
have  been duly  given on the date of  service  if  delivered  personally  or by
facsimile transmission if receipt is confirmed to the party to whom notice is to
be given or on the third day after mailing if mailed by first-class mail, return
receipt requested, postage prepaid, if to the Company addressed to:

                  General Acceptance Corporation
                  1025 Acuff Road
                  Bloomington, Indiana 47404
                  Attention:   Chief Financial Officer
                  Fax (812) 337-6029

Copies to:

                  Mr. Russell Algood
                  2800 South Olcott Boulevard
                  Bloomington, Indiana 47401

         and

                  Hackman McClarnon Hulett & Cracraft
                  Suite 2400 One Indiana Square
                  Indianapolis, Indiana 46204
                  Attention: Marvin L. Hackman

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                                                        11

<PAGE>



                  Fax: (317) 686-3288

or to such other address as the Company may  designate by written  notice to the
holder of a Warrant,  and if to the Holder of a Warrant at his or its registered
address and/or facsimile number on the records of the Company with a copy to:

                  Conseco, Inc.
                  11825 North Pennsylvania Street
                  Carmel, IN  46032
                  Attn:  John Sabl
                  Fax:  (317) 817-6327

         11. All the  covenants and  provisions  herein by or for the benefit of
the  Company  hereof  shall  bind and  inure to the  benefit  of its  respective
successors  and  assigns  to  the  extent  permitted  hereunder  and  all of the
covenants and provisions herein by or for the benefit of the holder hereof shall
inure to the benefit of such holder's successors,  legal representatives,  heirs
or assigns as permitted herein.

         12.  Indiana law shall govern this  interpretation,  construction,  and
enforcement  of  this  Warrant  and  all   transactions   contemplated   hereby,
notwithstanding any state's choice of law rules to the contrary.  Any litigation
related to this Warrant may be maintained only in the federal district court for
the  Southern  District  of Indiana,  Indianapolis  Division  (or any  successor
jurisdiction)  or in an Indiana  state  court in  Hamilton  County or one of the
counties  immediately  contiguous  to  Hamilton  County,  and each party  hereby
irrevocably  consents and submits to the  jurisdiction  of that federal or state
court and  irrevocably  waives  any  objection  the party  may have  based  upon
improper venue, forum non conveniens, or other similar doctrines or rules.


         13.  Nothing in the Warrant shall be construed to give to any person or
corporation  other than the Company and the holder of this  Warrant any legal or
equitable right,  remedy or claim under this Warrant;  but this Warrant shall be
for the sole  and  exclusive  benefit  of the  Company  and the  holder  of this
Warrant.

                  IN WITNESS WHEREOF,  an authorized  officer of the Company has
signed this Warrant.

                                            GENERAL ACCEPTANCE CORPORATION


                                            By:/s/ R. E. ALGOOD
                                               ------------------
                                               President



G:\LEGAL\DAWN\CLARK\WAR913.WPD
                                                        12

<PAGE>





G:\LEGAL\DAWN\CLARK\WAR913.WPD
                                                        13

<PAGE>




                              ELECTION TO PURCHASE

         (To be executed by the holder only if it desires to exercise
Warrants evidenced by the within Warrant)

TO:      GENERAL ACCEPTANCE CORPORATION
         1025 Acuff Road
         Bloomington, Indiana 47404
         Attention: Chief Financial Officer

         The   undersigned   hereby   (1)   irrevocably   elects   to   exercise
_______________  Warrants,  evidenced by the within Warrant for, and to purchase
thereunder  ____________________ Shares issuable upon exercise of said Warrants,
(2) makes  payment in full of the Purchase  Price of such  Shares,  (3) requests
that certificates for the Shares be issued in the name of:


Please print Social Security or Tax Identification Number
=================================================================
                         (Please print name and address)
==================================================================

and (4) if said number of Warrants  shall not be all the  Warrants  evidenced by
the within  Warrant,  requests  that a new Warrant  evidencing  Warrants  not so
exercised be issued in the name of and delivered to:

- -------------------------------------------------------------------
                         (Please print name and address)
- ------------------------------------------------------------------

- -------------------------------------------------------------------

In lieu of receipt of a fractional  Share the  undersigned  hereby elects (check
the appropriate line):

_______           (i)      to receive a cash payment, and the check
representing payment thereof should be made payable to
- -----------------------------------------------------------------

- -----------------------------------------------------------------
                         (Please print name and address)

                           and should be delivered to


- ------------------------------------------------------------

G:\LEGAL\DAWN\CLARK\WAR913.WPD
                                                        14

<PAGE>



_________________________________________________________; or

__________________  (ii) to  credit  the  amount  of such  payment  against  the
Purchase  Price  payable  for the  Shares  issuable  upon the  exercise  of said
Warrants.


DATED:            _____________________, 199___

                                    Signature: ________________________________

                  NOTICE:  The above  signature must correspond with the name as
                  written  upon  the  face  of  the  within   Warrant  in  every
                  particular,  without  alteration or  enlargement or any change
                  whatsoever,  or if  signed  by any  other  person  the Form of
                  Assignment herein must be duly executed.

























a:\war913.wpd


G:\LEGAL\DAWN\CLARK\WAR913.WPD
                                                        15



         THIS  SUBORDINATED  CONVERTIBLE  NOTE HAS NOT BEEN REGISTERED UNDER THE
         SECURITIES  ACT OF 1933, AS AMENDED,  OR ANY STATE OR OTHER  SECURITIES
         LAWS AND MAY NOT BE OFFERED,  SOLD,  TRANSFERRED OR ASSIGNED EXCEPT (i)
         PURSUANT TO  REGISTRATIONS  THEREOF UNDER SUCH LAWS, OR (ii) IF, IN THE
         OPINION  OF  COUNSEL  REASONABLY  SATISFACTORY  TO  GENERAL  ACCEPTANCE
         CORPORATION,  THE PROPOSED  TRANSFER MAY BE EFFECTED IN COMPLIANCE WITH
         APPLICABLE SECURITIES LAWS WITHOUT SUCH REGISTRATIONS.


                        12% SUBORDINATED CONVERTIBLE NOTE

                                                       Dated: September 16, 1997

         For  value  received,   General  Acceptance  Corporation,   an  Indiana
corporation with its principal offices at 1025 Acuff Road, Bloomington,  Indiana
47404  (the  "Maker"),  hereby  promises  to pay to the order of  Conseco,  Inc.
("Conseco"),  an Indiana  corporation with its principal  offices at 11825 North
Pennsylvania Street, Carmel,  Indiana 46032, or its assigns  (collectively,  the
"Holder"),  at its  principal  office or at such  other  place as the Holder may
direct in writing to the Maker, in lawful money of the United States of America,
the aggregate unpaid principal amount (the "Principal Amount") from time to time
paid, by or on behalf of, Conseco,  pursuant to that certain Limited  Continuing
Guarantee  of even date  herewith  pursuant  to which  Conseco  guarantees  (the
"Guaranty") certain obligations of Maker to General Electric Capital Corporation
("GE  Capital"),  and  interest,  as provided  herein,  all without  relief from
valuation or appraisement  laws. This Note is being delivered in connection with
that certain Agreement by and among the Maker and Conseco, of even date herewith
(the "September Agreement"). The terms and provisions of the September Agreement
shall govern the terms and provisions of this Note and any conflict between this
Note and the September Agreement shall be resolved by the September Agreement.

         1.  Payment of  Principal.  Subject to  acceleration  as  provided  for
elsewhere in this 12%  Subordinated  Convertible  Note (the  "Note"),  the Maker
shall pay to the  Holder the  principal  balance  from time to time  outstanding
under this Note immediately  upon written demand therefor from the Holder,  plus
all accrued and unpaid interest on such principal balance of this Note as of the
date of such payment.

         2. Calculation of Principal.  The Maker is hereby authorized to endorse
the date and amount of each payment paid,  by or on behalf of Conseco,  pursuant
to the Guaranty,  and each repayment made by the Maker pursuant to this Note, on
the schedule  which is attached to and  constitutes  a part of this Note,  which
shall constitute prima facie evidence, absent manifest error, of the accuracy of
the information  contained herein;  provided,  however,  that the failure of the
Holder to endorse or record any such  payment  made  pursuant to the Guaranty or
any  payments or  repayments  made by the Maker  hereunder  shall not affect the
obligations of the Maker hereunder.


         3. Interest.  Interest on  the unpaid principal balance hereof existing
from time to time



<PAGE>



shall accrue at the rate of 12% per annum;  provided,  however,  interest  shall
accrue  at the  rate of 15% per  annum  so long as an  "Event  of  Default,"  as
specified in Section 4(a),  exists  hereunder,  provided,  however,  that in the
event of an Event of Default under  Section  4(a)(i)  herein,  such 15% interest
shall not  begin to  accrue  until 30 days  after  the  earlier  of (x) the date
payment in full is made of all Senior Indebtedness;  or (y) payment hereunder or
the release of collateral is permitted by the Senior  Lender.  Interest shall be
calculated on the basis of actual daily  balances of  outstanding  principal for
the exact number of days the principal remains outstanding and shall be computed
on the basis of a 360-day  year.  Interest  shall be due and payable on the date
each payment of principal becomes due and payable hereunder as provided above.

         4.       Default and Remedy.

         (a)      An  "Event  of  Default"   under  this  Note  shall  mean  the
                  occurrence  of any of the  following  events:  (i)  the  Maker
                  defaults  in the payment of  principal  of or interest on this
                  Note when due and the Maker does not cure that default  within
                  5 days  after the due date;  (ii) the  Maker  defaults  in the
                  performance of any obligation  under this Note (other than the
                  payment described in the immediately preceding clause) and the
                  does not cure that default within 30 days after receipt by the
                  Maker of written  notice from the  Holder;  (iii) an "Event of
                  Default"  or a  "Triggering  Event",  both as  defined  in the
                  September Agreement,  shall occur; or (iv) the Maker commences
                  proceedings  in any court under the United  States  Bankruptcy
                  Code, or any other debtors' relief or insolvency act,  whether
                  state or federal (the "Bankruptcy  Laws"), or any other person
                  commences proceedings under the  Bankruptcy Laws  against  the
                  Maker and those proceedings are not stayed or dismissed within
                  60 days.

         (b)      If any Event of  Default  occurs and is  continuing,  then the
                  Holder  shall have the right and option to declare,  by notice
                  in writing sent by registered or certified  mail to the Maker,
                  the full unpaid  principal  balance hereof,  together with all
                  accrued  and  unpaid  interest  thereon,  immediately  due and
                  payable  without further  demand,  notice,  or presentment for
                  payment.  Alternatively,  if a Triggering  Event  occurs,  the
                  Holder  shall  have the right and option to cause the Maker to
                  redeem  this  Note  pursuant  to the  procedure  set  forth in
                  Section 10.2 of the September Agreement.

         (c)      If this Note is  collected or attempted to be collected by the
                  initiation  or   prosecution   of  any  suit  or  through  any
                  bankruptcy court, or by any judicial proceeding,  or is placed
                  in the hands of attorneys for collection, then the Maker shall
                  pay, in addition to all other  amounts  owing  hereunder,  all
                  court costs and  reasonable  attorney's  fees  incurred by the
                  Holder.

         5.       Subordination.

         (a)      Subordination to Senior Debt.  Notwithstanding anything to the
                  contrary  contained  in this  Note,  the Maker  covenants  and
                  agrees,  and the Holder by  acceptance  of this Note  likewise
                  covenants and agrees, that the Maker's indebtedness under this
                  Note   shall  be  junior   and   subordinate   to  the  Senior
                  Indebtedness  (as hereafter  defined) to the extent and in the
                  manner  set forth in this  Section  5,  except  to the  extent
                  otherwise


                                        2

<PAGE>



                  agreed to in writing  by the Holder and any Senior  Lender (as
                  hereinafter  defined) with respect to the Senior  Indebtedness
                  held by or payable to that Senior Lender.  Each  subsection of
                  this Section 5 shall be given independent  effect so that if a
                  particular payment or action is prohibited by any one of these
                  subsections,  it shall be  prohibited  although  it  otherwise
                  would not be prohibited by another subsection.

         (b)      Payment  Default  on  Senior  Indebtedness.  If at any  time a
                  default occurs in the payment when due (whether at maturity or
                  upon acceleration or mandatory prepayment, or on any principal
                  installment   payment  date  or  interest   payment  date,  or
                  otherwise)  ("Payment  Default")  of any Senior  Indebtedness,
                  then at all times thereafter until (i) the Payment Default has
                  been cured,  (ii) the Payment  Default or the benefits of this
                  sentence  have been  waived in  writing by or on behalf of the
                  Senior  Lenders  holding  that Senior  Indebtedness,  or (iii)
                  payment in full of all affected Senior Indebtedness, the Maker
                  shall not,  directly or indirectly,  make any  Distribution of
                  Assets (as  hereinafter  defined) or Payment  (as  hereinafter
                  defined) with respect to this Note.

         (c)      Dissolution, Liquidation or Reorganization of  Maker.  In  the
                  event of any insolvency,  bankruptcy or  receivership  case or
                  proceeding  or  any  dissolution,   winding  up,  liquidation,
                  reorganization  or other  similar  proceeding  relating to the
                  Maker,  its property or its operations  (whether  voluntary or
                  involuntary   and  whether  in   bankruptcy,   insolvency   or
                  receivership proceedings or otherwise), upon an assignment for
                  the  benefit  of  creditors,  or any other  marshaling  of the
                  assets  of the  Maker,  then  payment  in full  of all  Senior
                  Indebtedness  then or  thereafter  to become  due shall  occur
                  before the Holder  shall be  entitled to receive or retain any
                  Distribution  of Assets or Payment  with respect to this Note.
                  In any such proceedings, any Distribution of Assets or Payment
                  to which the Holder  would be  entitled  if this Note were not
                  subordinated to the Senior  Indebtedness  shall be paid by the
                  Maker or the agent or other  person  making  such  payment  or
                  distribution,  or by the  Holder if  received  by the  Holder,
                  directly  to each  Senior  Lender,  pro  forma,  to the extent
                  necessary to make payment in full of all Senior  Indebtedness,
                  after giving effect to any concurrent  payment or distribution
                  to or for the benefit of the Senior Lenders.

         (d)      Subrogation.  No Distribution of  Assets  or Payment  to which
                  the Holder would have been entitled  except for the provisions
                  of this  Section 5 and which are  received  by or paid over to
                  the Senior  Lenders or their  Representative  (as  hereinafter
                  defined)  shall,  as between the Maker and its creditors other
                  than the  Senior  Lenders  and the  Holder,  be deemed to be a
                  payment  by the Maker to the  Senior  Lenders or on account of
                  the Senior  Indebtedness,  and the Holder shall be  subrogated
                  (without  any  duty  on the  part  of the  Senior  Lenders  to
                  warrant,   create,   effectuate,   preserve  or  protect  such
                  subrogation) to the then or thereafter  existing rights of the
                  Senior Lenders to receive  Distributions of Assets or payments
                  made on the Senior  Indebtedness until this Note shall be paid
                  in full.
 
        (e)      Payments Held in Trust. If the Holder receives any Distribution
                 of  Assets or   Payment  which the  Holder is not  entitled  to
                 retain under the provisions of this Section 5, any

                                        3

<PAGE>
                  such  Distribution  of Assets or Payment so received  shall be
                  held in trust for the Senior Lenders,  shall not be commingled
                  with any other assets of the Holder,  and shall be paid to the
                  Senior  Lenders,  pro rata,  to the extent  necessary  to make
                  payment in full, after giving effect to any concurrent payment
                  or distribution to or for the benefit of the Senior Lenders.

         (f)      Changes in Senior  Indebtedness.  Except as otherwise provided
                  in the  Guaranty,  any Senior  Lender may at any time and from
                  time to time with  notice to the Holder:  (i)  extend,  renew,
                  modify,  waive or amend the terms of the Senior  Indebtedness;
                  (ii)  sell,  exchange,  release  or  otherwise  deal  with any
                  property pledged,  mortgaged or otherwise  securing the Senior
                  Indebtedness;  (iii) release any guarantor or any other person
                  liable in any manner for the Senior  Indebtedness  or amend or
                  waive the terms of the Senior  Indebtedness;  (iv) exercise or
                  refrain from  exercising  any rights  against the Maker or any
                  other  persons;  (v) apply in any  order any sums by  whomever
                  paid or however to the Senior Indebtedness;  and (vi) take any
                  other  action  which  otherwise  might be deemed to impair the
                  Holder's rights.  Except a otherwise provided in the Guaranty,
                  and all of such  actions  may be taken by the  Senior  Lenders
                  without  incurring  responsibility  to the Holder and  without
                  impairing or releasing the Holder's  obligations to the Senior
                  Lenders.

         (g)      Third-Party   Beneficiary,   Etc..  The  foregoing  provisions
                  regarding subordination are solely for the purpose of defining
                  the relative  rights of the Senior Lenders on the one hand and
                  the  Holder on the other  hand.  Such  provisions  are for the
                  benefit  of the  Senior  Lenders  (and  their  successors  and
                  assigns) and shall be enforceable by them directly against the
                  Holder except to the extent  otherwise agreed to in writing by
                  the Holder and any other Senior Lender.

         (h)      Definitions.  As used in this Section 5 (or as elsewhere  used
                  in this Note) the  following  terms  shall  have the  meanings
                  indicated:

                           "Distribution  of Assets" means any  distribution  of
                           assets of the Maker or any of its subsidiaries of any
                           kind or  character,  whether a payment,  purchase  or
                           other  acquisition or retirement for cash,  property,
                           or   securities,   with   respect   to  the   Maker's
                           obligations under this Note.

                           "Payment"  means  payment  of any  obligation  now or
                           hereafter   existing  under  this  Note  (as  it  may
                           hereafter  be  amended,  supplemented,  or  otherwise
                           modified from time to time), whether created directly
                           or acquired by assignment or otherwise,  and interest
                           and premiums,  if any,  thereon and all other amounts
                           payable   in  respect   thereof   or  in   connection
                           therewith.

                           "Representative"  means,  with  respect to any Senior
                           Indebtedness,    the   trustee,   agent,   or   other
                           representative for one or more of the Senior Lenders,
                           if any,  designated  in the  indenture,  agreement or
                           document  creating,   evidencing  or  governing  such
                           Senior  Indebtedness  or  pursuant  to  which  it was
                           issued,  or  otherwise  designated  by the holders of
                           such Senior Indebtedness.


                                        4

<PAGE>



                           "Senior   Indebtedness"   shall   have  the   meaning
                           specified in the September Agreement.

                           "Senior Lender" or "Senior Lenders" means one or more
                           of the holders of Senior Indebtedness.


         6.       Conversion.

         (a)      The Holder may, at the Holder's option,  at any time, and from
                  time  to  time,  prior  to  payment  in  full  of  outstanding
                  indebtedness   under  this  Note,   convert  the   outstanding
                  Principal Amount of this Note (but not to exceed  $10,000,000)
                  and any accrued but unpaid  interest due pursuant to Section 1
                  above (the "Conversion Amount"), in whole or in part (but only
                  into full shares),  into fully paid and non-assessable  shares
                  of the common  stock,  no par value of the Maker (the  "Common
                  Shares"),  at a rate equal to the higher of (x) the book value
                  per Common Share of the Maker  determined in  accordance  with
                  generally accepted accounting principles  consistently applied
                  as of the time of such  request for  conversion,  or (y) $0.25
                  per Common Share (in either case subject to  adjustment as set
                  forth  in  Section  7) (the  "Conversion  Rate").  In order to
                  exercise this conversion  right,  the Holder must send written
                  notice of the request for  conversion to the Maker at least 10
                  days prior to the specified conversion date. On the conversion
                  date (or as soon thereafter as is reasonably practicable), the
                  Maker  shall issue to the Holder a share  certificate  for the
                  Common Shares acquired upon conversion.

         (c)      Notwithstanding  any other provisions of this Section 6 to the
                  contrary, the conversion rights of the Holder shall be subject
                  to compliance with all applicable federal and state securities
                  laws, and the Holder agrees to execute all required agreements
                  and  documents  required by the Maker to establish  compliance
                  with such laws.

         (d)      The Maker shall at all times  reserve and keep  available  and
                  free of preemptive  rights out of its  authorized but unissued
                  Common  Shares,  solely  for  the  purpose  of  issuance  upon
                  conversion  of the Note,  the number of Common Shares as shall
                  from time to time be  sufficient  to effect the  conversion of
                  the  Note,  and if at any time the  number of  authorized  but
                  unissued  Common  Shares shall not be sufficient to effect the
                  conversion  of the Note,  the Maker  shall take the  corporate
                  action  necessary  to  increase  the number of its  authorized
                  Common Shares to a number  sufficient  for this  purpose.  The
                  Maker  further  covenants  that all shares  that may be issued
                  upon the conversion of this Note and payment of the Conversion
                  Price,  all as set forth herein,  will be free from all taxes,
                  liens and charges in respect of the issue  thereof.  The Maker
                  agrees that its  issuance of this Note shall  constitute  full
                  authority  to its  officers  who are charged  with the duty of
                  executing   stock   certificates  to  execute  and  issue  the
                  necessary  certificates  for the shares upon the conversion of
                  this Note.

                                        5

<PAGE>

         7.       Adjustments.

                  (a)      Reorganization, Merger or Sale of Assets

                           If at any  time  while  this  Note,  or  any  portion
                  thereof,  is outstanding  there shall be (i) a  reorganization
                  (other  than  a  combination,  reclassification,  exchange  or
                  subdivision of shares otherwise  provided for herein),  (ii) a
                  merger or  consolidation  with or into another  corporation in
                  which  the  Maker is not the  surviving  entity,  or a reverse
                  triangular  merger in which the Maker is the surviving  entity
                  but  the  shares  of the  Maker's  capital  stock  outstanding
                  immediately prior to the merger are converted by virtue of the
                  merger into other property, whether in the form of securities,
                  cash or otherwise,  or (iii) a sale or transfer of the Maker's
                  properties and assets as, or substantially  as, an entirety to
                  any  other  person,  then,  as a part of such  reorganization,
                  merger,  consolidation,  sale or  transfer,  lawful  provision
                  shall be made so that the holder of this Note shall thereafter
                  be entitled to receive upon conversion of the Notes the number
                  of  shares of stock or other  securities  or  property  of the
                  successor  corporation  resulting  from  such  reorganization,
                  merger,  consolidation,  sale or transfer that a holder of the
                  shares  deliverable  upon  conversion  of this Note would have
                  been    entitled   to   receive   in   such    reorganization,
                  consolidation,  merger, sale or transfer if this Note had been
                  converted  immediately  before  such  reorganization,  merger,
                  consolidation,  sale  or  transfer,  all  subject  to  further
                  adjustment  as  provided  in this  Section  7.  The  foregoing
                  provisions  of this  Section  7(a)  shall  similarly  apply to
                  successive reorganizations, consolidations, mergers, sales and
                  transfers  and  to  the  stock  or  securities  of  any  other
                  corporation   that  are  at  the  time   receivable  upon  the
                  conversion  of  this  Note.  If  the  per-share  consideration
                  payable  to  Holder  for  shares in  connection  with any such
                  transaction  is  in a  form  other  than  cash  or  marketable
                  securities,  then  the  value of such  consideration  shall be
                  determined in good faith by the Maker's Board of Directors. In
                  all events,  appropriate  adjustment  (as  determined  in good
                  faith by the Maker's Board of Directors)  shall be made in the
                  application of the provisions of this Note with respect to the
                  rights and interests of Holder after the  transaction,  to the
                  end that the provisions of this Note shall be applicable after
                  that event,  as near as reasonably  may be, in relation to any
                  shares or other  property  deliverable  after  that event upon
                  conversion of this Note.

                  (b)      Reclassification.

                           If the Maker,  at any time  while  this Note,  or any
                  portion thereof,  remains outstanding,  by reclassification of
                  securities or otherwise, shall change any of the securities as
                  to which conversion rights under this Note exist into the same
                  or a  different  number of  securities  of any other  class or
                  classes,  this Note shall  thereafter  represent  the right to
                  acquire such number and kind of  securities as would have been
                  issuable  as the  result of such  change  with  respect to the
                  securities  that were subject to the  conversion  rights under
                  this Note immediately prior to such  reclassification or other
                  change and the Conversion  Price or number of shares  received
                  upon such conversion shall be


                                        6

<PAGE>



                  appropriately  adjusted,  all subject to further adjustment as
                  provided in this Section 7.

                  (c)      Split, Subdivision or Combination of Shares.

                           If the  Maker at any time  while  this  Note,  or any
                  portion thereof, remains outstanding shall split, subdivide or
                  combine the  securities  as to which  conversion  rights under
                  this Note exist,  into a different number of securities of the
                  same  class,  the number of shares  issuable  upon  conversion
                  shall be  proportionately  decreased in the case of a split or
                  subdivision  or  proportionately  increased  in the  case of a
                  combination.

                  (d)     Adjustments for Dividends in Stock or Other Securities
                  or Property.

                           If while this Note,  or any portion  hereof,  remains
                  outstanding  and unexpired the holders of the securities as to
                  which  conversion  rights  under  this Note  exist at the time
                  shall have received, or, on or after the record date fixed for
                  the determination of eligible stockholders,  shall have become
                  entitled  to  receive,  without  payment  therefor,  other  or
                  additional  stock or other  securities or property (other than
                  cash) of the Maker by way of dividend,  then and in each case,
                  this  Note  shall   represent   the  right  to  acquire   upon
                  conversion,  in  addition  to  the  number  of  shares  of the
                  security  receivable upon conversion of this Note, and without
                  payment of any additional  consideration  therefor, the amount
                  of such  other or  additional  stock or  other  securities  or
                  property (other than cash) of the Maker that such holder would
                  hold on the date of such  conversion had it been the holder of
                  record of the security receivable upon conversion of this Note
                  on the date hereof and had thereafter,  during the period from
                  the date hereof to and including the date of such  conversion,
                  retained such shares  and/all other  additional  stock,  other
                  securities  or property  available  by this Note as  aforesaid
                  during such period,  giving effect to all  adjustments  called
                  for during such period by the provisions of this Section 7.

                  (e)      Issuance of Shares Below Conversion Price.

                           (1)  If  while  this  Note,  or any  portion  hereof,
                  remains outstanding, the Maker shall offer and sell Additional
                  Shares  of  Common   Stock  (as   hereinafter   defined)   for
                  consideration  per  share  less than the  Conversion  Price in
                  effect  immediately  prior to the issuance of such  Additional
                  Shares of Common  Stock  (except  upon the  exercise  of stock
                  options  granted  pursuant to the Company's  Stock Option Plan
                  approved  by  the  Board),  the  Conversion  Price  in  effect
                  immediately  prior to each such  issuance  shall  forthwith be
                  adjusted upon such issuance to a price equal to the price paid
                  per share for such Additional Shares of Common Stock.

                           (2) For the purpose of the  calculations  provided in
                  this Section  7(e),  if at any time or from time to time after
                  the date  hereof the Maker  shall  issue any rights or options
                  for the purchase of, or stock or other securities  convertible
                  into, Additional


                                        7

<PAGE>



                  Shares of Common Stock (such Common Stock or securities  being
                  hereinafter  referred to as "Convertible  Securities"),  then,
                  and in each  case,  if the  Effective  Price  (as  hereinafter
                  defined) of such  rights,  options or  Convertible  Securities
                  shall be less than the  Conversion  Price,  the Maker shall be
                  deemed  to have  issued  at the time of the  issuance  of such
                  rights or options or Convertible Securities the maximum number
                  of Additional Shares of Common Stock issuable upon exercise or
                  conversion  thereof and to have received as consideration  for
                  the  issuance  of such  shares  an  amount  equal to the total
                  amount of the consideration, if any, payable to the Maker upon
                  exercise or conversion  of such options or rights.  "Effective
                  Price"  shall mean the  quotient  determined  by dividing  the
                  total of all of such  consideration  by such maximum number of
                  Additional Shares of Common Stock. No further adjustment shall
                  be made as a  result  of the  actual  issuance  of  Additional
                  Shares of Common  Stock on the  exercise of any such rights or
                  options or the conversion of any such Convertible  Securities.
                  In the case of Convertible  Securities which have a conversion
                  price which is based,  in whole or in part, upon a discount to
                  the market  price or value of the Common  Stock,  then for the
                  purposes of calculating the Effective Price, the consideration
                  shall be  deemed  to  include  the  minimum  conversion  price
                  payable to the Maker.

                           If any  such  rights  or  options  or the  conversion
                  privilege represented by any such Convertible Securities shall
                  expire  prior  to the  Maturity  hereof  without  having  been
                  exercised,  the  adjustment to the number of shares  available
                  hereunder  upon  the  issuance  of  such  rights,  options  or
                  Convertible  Securities  shall be  readjusted to the number of
                  shares that would have been in effect had an  adjustment  been
                  made on the basis  that the only  Additional  Shares of Common
                  Stock so issued were the Additional Shares of Common Stock, if
                  any, actually issued or sold on the exercise of such rights or
                  options   or  rights  of   conversion   of  such   Convertible
                  Securities,  and such  Additional  Shares of Common Stock,  if
                  any,  were  issued  or  sold  for the  consideration  actually
                  received  by the Maker for the  granting of all such rights or
                  options,  whether  or not  exercised,  plus the  consideration
                  received  for  issuing or selling the  Convertible  Securities
                  actually  converted plus the  consideration,  if any, actually
                  received by the Maker on the  conversion  of such  Convertible
                  Securities.

                  (3) For the purpose of the  calculations  provided for in this
                  Section  7(e),  if at any time or from time to time  after the
                  date  hereof the Maker  shall  issue any rights or options for
                  the purchase of  Convertible  Securities,  then,  in each such
                  case,  if the  Effective  Price  thereof is less than the then
                  Conversion  Price, the Maker shall be deemed to have issued at
                  the time of the issuance of such rights or options the maximum
                  number of  Additional  Shares of Common  Stock  issuable  upon
                  conversion  of the  total  amount  of  Convertible  Securities
                  covered by such  rights or  options  and to have  received  as
                  consideration  for the issuance of such  Additional  Shares of
                  Common Stock an amount  equal to the amount of  consideration,
                  if any,  received by the Maker for the issuance of such rights
                  or options,  plus the  consideration,  if any,  payable to the
                  Maker  upon the  conversion  of such  Convertible  Securities.
                  "Effective  Price"  shall  mean  the  quotient  determined  by
                  dividing  the  total  amount  of  such  consideration  by such
                  maximum  number  of  Additional  Shares of  Common  Stock.  No
                  further  adjustment of such Conversion Price adjusted upon the
                  issuance of such rights


                                        8

<PAGE>



                  or options shall be made as a result of the actual issuance of
                  the Convertible Securities upon the exercise of such rights or
                  options or upon the actual  issuance of  Additional  Shares of
                  Common  Stock  upon  the   conversion   of  such   Convertible
                  Securities.

                           (4) The term  "Additional  Shares of Common Stock" as
                  used herein  shall mean all shares of Common  Stock  issued or
                  deemed  issued by the Maker after the date hereof,  other than
                  (i) securities  issued  pursuant to or in connection  with the
                  terms of the September Agreement;  (ii) shares of Common Stock
                  issued  upon  conversion  of  convertible  securities  or  the
                  exercise of common stock purchase  warrants  outstanding as of
                  the date  hereof;  (iii)  shares of Common  Stock  issuable to
                  employees, officers or directors pursuant to the Maker's stock
                  option plan; (iv) shares of Common Stock issued or issuable to
                  directors in connection  with their service as directors;  (v)
                  shares  of  Common  Stock  issued or  issuable  to  directors,
                  officers or employees for services  rendered or to be rendered
                  pursuant to  arrangements  approved by the Board of Directors;
                  and (vii) shares of Common Stock issued in  connection  with a
                  business combination, merger, consolidation, asset acquisition
                  or the  acquisition  of the  business  of another  corporation
                  (through  the  purchase  of stock or assets)  approved  by the
                  Board  of  Directors  and  all of the  Conseco  Directors  (as
                  defined in the September Agreement).

                  (f)      No Impairment.

                           Maker will not,  by any  voluntary  action,  avoid or
                  seek to avoid  the  observance  or  performance  or any of the
                  terms to be observed or performed hereunder by Maker, but will
                  at all times in good faith  assist in the  carrying out of all
                  the provisions of this Section 7 and in the taking of all such
                  action as may be necessary or  appropriate in order to protect
                  the rights of Holder against impairment.

         8.  Notices.  (a)  Whenever  the  number  of  shares  issuable  or  the
Conversion Price hereunder shall be adjusted  pursuant to Section 7 hereof,  the
Maker shall issue a certificate  signed by its Chief  Financial  Officer setting
forth, in reasonable detail,  the event requiring the adjustment,  the amount of
the  adjustment,  the method by which such  adjustment was  calculated,  and the
Conversion Price and number of shares purchasable  hereunder after giving effect
to such adjustment,  and shall cause a copy of such certificate to be mailed (by
first-class mail, postage prepaid) to Holder.

         (b) All notices,  requests,  demands, or other  communications that are
required or may be given  pursuant to the terms of this Note shall be in writing
and delivery shall be deemed  sufficient and to have been duly given on the date
of service if delivered  personally or by facsimile  transmission  if receipt is
confirmed  to the party to whom  notice is to be given or on the third day after
mailing  if  mailed by  first-class  mail,  return  receipt  requested,  postage
prepaid, and properly addressed as follows:

If to the Maker, to:
                                    General Acceptance Corporation
                                    1025 Acuff Road
                                    Bloomington, Indiana 47404


                                        9

<PAGE>



                                    Attention: Chief Financial Officer
                                    Fax: (812) 337-6029


Copies to:
                                    Mr. Russell Algood
                                    2800 South Olcott Boulevard
                                    Bloomington, Indiana 47401

                           and

                                    Hackman McClarnon Hulett & Cracraft
                                    Suite 2400 One Indiana Square
                                    Indianapolis, Indiana 46204
                                    Attention: Marvin L. Hackman
                                    Fax: (317) 686-3288

If to the Holder, to:

                                    Conseco, Inc.
                                    11825 North Pennsylvania Street
                                    Carmel, Indiana 46032
                                    Attention:  John Sabl
                                    Fax: (317) 817-6327

or to such other address as may be specified in writing by any of the above.

         9.  Remedies.  The remedies  provided by this Note shall be cumulative,
and shall be in addition to and not exclusive of other remedies  available under
or pursuant to the September  Agreement,  at law, or in equity.  The exercise or
waiver by the Holder of any right or remedy  available under this Note shall not
be deemed to be a waiver of any other right or remedy available under this Note,
the September  Agreement or any other agreement between the Maker and the Holder
or any affiliate of the Holder, at law, or in equity.

         10.      Miscellaneous.

         (a)      Whenever used herein, the singular includes the plural and the
                  plural  includes  the  singular.  The term  "Maker"  means the
                  corporation  named in the  opening  paragraph  hereof  and its
                  successors and assigns.

         (b)      Indiana law shall  govern this  interpretation,  construction,
                  and enforcement of this Note and all transactions contemplated
                  hereby, notwithstanding any state's choice of law rules to the
                  contrary.   Any  litigation   related  to  this  Note  may  be
                  maintained only in the federal district court for the Southern
                  District of Indiana,  Indianapolis  Division (or any successor
                  jurisdiction)  or in an Indiana state court in Hamilton County
                  or one of the  counties  immediately  contiguous  to  Hamilton
                  County, and each party hereby irrevocably consents and submits
                  to the jurisdiction of that federal or state court and


                                       10

<PAGE>



                  irrevocably waives any objection the party may have based upon
                  improper  venue,  forum  non  conveniens,   or  other  similar
                  doctrines or rules.

         (c)      The Maker and any other party now or hereafter  liable for the
                  payment of this Note in whole or in part, hereby severally (i)
                  waive demand,  presentment for payment,  notice of nonpayment,
                  protest,  notice of protest,  notice of intent to  accelerate,
                  notice of  acceleration  and all other notice,  filing of suit
                  and  diligence  in  collecting  this  Note,  (ii) agree to the
                  release of any party  primarily or secondarily  liable hereon,
                  (iii)  agree that the Holder  shall not be  required  first to
                  institute  suit or exhaust  its  remedies  hereon  against the
                  Maker or  others  liable  or to  become  liable  hereon  or to
                  enforce  its  rights  against  them,  and (iv)  consent to any
                  extension or  postponement of time of payment of this Note and
                  to any other  indulgence  with respect  hereto  without notice
                  thereof to any of them.

         (d)      The Holder, by acceptance hereof,  acknowledges that this Note
                  and the shares to be issued upon  conversion  hereof are being
                  acquired  solely for the  Holder's  own  account  and not as a
                  nominee for any other party, and for investment,  and that the
                  Holder will not offer,  sell or otherwise dispose of this Note
                  or any shares to be issued upon conversion hereof except under
                  circumstances   that  will  not  result  in  a  violation   of
                  applicable federal and state securities laws. Upon exercise of
                  this  Note,  the  Holder  shall,  if  requested  by the Maker,
                  confirm in writing,  in a form satisfactory to the Maker, that
                  the  shares so  purchased  are being  acquired  solely for the
                  Holder's own account and not as a nominee for any other party,
                  for  investment,  and not with a view toward  distribution  or
                  resale.

                           All  shares  issued  upon  exercise  hereof  shall be
                  stamped  or  imprinted  with a  legend  in  substantially  the
                  following  form (in  addition to any legend  required by state
                  securities laws):

                  THE  SECURITIES  REPRESENTED  HEREBY  HAVE BEEN  ACQUIRED  FOR
                  INVESTMENT AND HAVE NOT BEEN  REGISTERED  UNDER THE SECURITIES
                  ACT OF 1933, AS AMENDED SUCH  SECURITIES AND ANY SECURITIES OR
                  SHARES  ISSUED  UPON  CONVERSION  THEREOF  MAY  NOT BE SOLD OR
                  TRANSFERRED  IN  THE  ABSENCE  OF  SUCH   REGISTRATION  OR  AN
                  EXEMPTION THEREFROM UNDER SAID ACT.

                           The  Holder  shall be  entitled  to the  registration
                  rights set forth in that certain Registration Rights Agreement
                  of even date herewith by and between the Maker and the Holder.

         (e)      The  captions  of the  sections  of this Note are  solely  for
                  convenient  reference  and shall  not be deemed to affect  the
                  meaning or interpretation of any provision of this Note.




                                       11

<PAGE>





         IN WITNESS WHEREOF, the Maker has executed, acknowledged, and delivered
this Note as of the day and year first above written.


                                     GENERAL ACCEPTANCE CORPORATION



                                     By: /S/R. E. ALGOOD 
                                         ---------------------------
                                         President    

Accepted and agreed to this 16th day of September, 1997:


CONSECO, INC.



By: /s/ROLLIN M. DICK
    --------------------------      
    Rollin M. Dick
    Executive Vice President,
     Chief Financial Officer     









<PAGE>


Schedule Attached to 12% Subordinated  Convertible Note dated September 16, 1997
of GENERAL ACCEPTANCE CORPORATION, payable to the order of CONSECO, INC.
<TABLE>
<CAPTION>

                                                 PAYMENTS AND REPAYMENTS
<S>     <C>                     <C>                  <C>                    <C>                       <C>    
         Date                   Amount of             Amount Repaid         Unpaid Principal          Notation Made
                              Payment Made                                       Balance                    By
                               Pursuant to
                                Guaranty










</TABLE>









                                 AMENDMENT NO. 1
                                       To
                          Securities Purchase Agreement


         This  Amendment  No.  1  (this  "Amendment")  to  Securities   Purchase
Agreement  (the  "Underlying  Agreement"),  dated as of April 11, 1997,  between
General  Acceptance  Corporation,  an Indiana  corporation (the "Company"),  and
Capitol American Life Insurance Company,  an Arizona life insurance company (the
"Purchaser"),  is made as of  September  16,  1997  between  the Company and the
Purchaser.

                               W I T N E S S T H:

         Whereas,  simultaneously  with  the  execution  and  delivery  of  this
Amendment,  the Company and Conseco,  Inc., an Indiana corporation  ("Conseco"),
are  entering  into  an  Agreement,   of  even  date  herewith  (the  "September
Agreement"), which provides, among other things, for the guarantee by Conseco of
certain  obligations  of the  Company to General  Electric  Capital  Corporation
("GECC")  pursuant to that certain  Limited  Continuing  Guaranty,  of even date
herewith,  issued  by  Conseco  for the  benefit  of GECC  (the  "Guaranty")  in
consideration,  among  other  things,  for the  issuance  to  Conseco of (x) the
Company's 12% Subordinated Convertible Note, of even date herewith (the "Note"),
in an aggregate  principal  amount of $10,000,000 and all other amounts paid by,
or on behalf of,  Conseco  pursuant to the Guaranty  which is  convertible  into
shares of common stock, no par value, of the Company ("Common Stock"), and (y) a
Warrant,  of even date herewith (the  "Warrant"),  to purchase 500,000 shares of
Common Stock, in each case adjustable as provided therein; and

         Whereas,  the  parties  desire to amend  the  Underlying  Agreement  as
provided by this Amendment.

         NOW, THEREFORE, in order to induce the parties hereto to enter into the
September  Agreement and the Supplemental  Agreements referred to therein and to
consummate  the  transactions  contemplated  thereby,  and for  other  good  and
valuable  consideration,   the  receipt  and  sufficiency  of  which  is  hereby
acknowledged,  the Underlying  Agreement is hereby amended as of the date hereof
as follows:

         1. Terms  defined  herein shall have the  meanings  ascribed to them in
this Amendment.  Unless otherwise defined herein or unless the context otherwise
requires, capitalized terms used herein shall have the meanings set forth in the
Underlying Agreement.

         2. All references in the  Underlying  Agreement to  the Agreement shall
mean the Underlying Agreement as amended by this Amendment.


<PAGE>


         3.  Section 9.1 of  the  Underlying  Agreement  is   hereby  amended by
inserting at the end thereof the following: "(l) An Event of Default (as defined
in the September Agreement) shall occur."

         4.  Section 10.1 of the  Underlying Agreement  is  hereby amended to be
and read in its entirety as follows:

                  "10.1.  Events.  The  following  events  shall  be  considered
triggering events under this Agreement  ("Triggering  Events"):  if (x) upon the
earlier of a request for conversion or exercise under the  Debentures,  the Note
or the  Warrant or the  maturity  date of the  Debentures  or the  Warrant,  the
Company  fails or refuses to register  shares of Common Stock issued or issuable
to the Purchaser pursuant to the terms and provisions of the Registration Rights
Agreement,  or  (y) at any  time a  holder  of  Common  Stock  obtained  through
conversion  under the  Debentures or the Note or upon exercise under the Warrant
requests  registration of such securities  pursuant to an existing  registration
rights agreement with the Company, the Company fails or refuses to register such
shares of Common Stock pursuant to the terms and provisions of such registration
agreement."

         5. Section 10.2 of the Underlying Agreement is hereby amended to insert
in lieu of the term "to redeem the  Debentures"  in the third line  thereof  the
following:  "to redeem or repurchase,  as the case may be, the  Debentures,  the
Note or the Warrant, as the case may be,".

         Except as otherwise  provided  herein,  the terms and provisions of the
Underlying  Agreement  shall  remain  unchanged  and  continue in full force and
effect.

         IN WITNESS  WHEREOF,  this  Amendment  has been duly executed as of the
date first written above.



                                         CAPITOL AMERICAN LIFE
                                             INSURANCE COMPANY



                                          By /s/ ROLLIN M. DICK


                                           GENERAL ACCEPTANCE
                                               CORPORATION


                                           By /s/ R.E. ALGOOD, President


                                       2






                                 AMENDMENT NO. 1
                                       To
                             Stockholders' Agreement


         This Amendment No. 1 (this "Amendment") to Stockholders' Agreement (the
"Underlying  Agreement"),  dated as of April 11, 1997, among General  Acceptance
Corporation,  an Indiana Corporation (the "Company"),  Conseco, Inc., an Indiana
corporation  ("Conseco"),  Capitol American Life Insurance  Company,  an Arizona
life  insurance  company  (the   "Purchaser"),   and  each  of  the  undersigned
"Stockholders"  listed on the signature page hereof, is made as of September 16,
1997.

                               W I T N E S S T H:

         Whereas,  simultaneously  with  the  execution  and  delivery  of  this
Amendment,  the Company and Conseco are entering into an Agreement, of even date
herewith (the "September Agreement"),  which provides among other things for the
guarantee by Conseco of certain  obligations of the Company to General  Electric
Capital  Corporation  ("GECC")  pursuant  to  that  certain  Limited  Continuing
Guaranty, of even date herewith,  issued by Conseco for the benefit of GECC (the
"Guaranty") in consideration, among other things, for the issuance to Conseco of
(x) the Company's 12% Subordinated  Convertible Note, of even date herewith (the
"Note"),  in an aggregate  principal amount of $10,000,000 and all other amounts
paid by, or on behalf of, Conseco  pursuant to the Guaranty which is convertible
into shares of common stock, no par value, of the Company ("Common Stock"),  and
(y) a Warrant, of even date herewith (the "Warrant"), to purchase 500,000 shares
of Common Stock, in each case adjustable as provided therein; and

         Whereas,  the  parties  desire to amend  the  Underlying  Agreement  as
provided by this Amendment.

         NOW, THEREFORE, in order to induce the parties hereto to enter into the
September  Agreement and the Supplemental  Agreements referred to therein and to
consummate  the  transactions  contemplated  thereby,  and for  other  good  and
valuable  consideration,   the  receipt  and  sufficiency  of  which  is  hereby
acknowledged,  the Underlying  Agreement is hereby amended as of the date hereof
as follows:

         1. Terms  defined  herein shall have the  meanings  ascribed to them in
this Amendment.  Unless otherwise defined herein or unless the context otherwise
requires, capitalized terms used herein shall have the meanings set forth in the
Underlying Agreement.

         2. All references in the Underlying Agreement to the Agreement

                                         G:\LEGAL\DAWN\CLARK\SHRAG913.WPD

<PAGE>



shall mean the Underlying Agreement as amended by this Amendment.

         3. The first  sentence of Section 1(a) of the  Underlying  Agreement is
hereby  amended  by (x)  inserting  immediately  after the first use of the term
"outstanding"  therein the following:  "and neither Conseco,  its successors and
assigns  nor  any  holder  of the  Note or a  Warrant  has  any  further  right,
obligation or liability under the Guaranty, the Note or the Warrant", and (y) by
inserting  immediately after the term "control" in the sixth line thereof before
the  parenthetical  the  following,  "including but not limited to the voluntary
resignation of such  Stockholders  and the  Stockholders'  Designee  hereinafter
defined."

         4. Section 1(a) of the Underlying Agreement is hereby amended by adding
a new subsection  immediately  after  subsection  (iv) thereof to be and read as
follows:

                  "(v) in the  event  that (x) at any time a  holder  of  Common
Stock  obtained  through  conversion  under the  Debentures  or the Note or upon
exercise under the Warrant requests  registration of such securities pursuant to
an existing registration rights agreement with the Company, the Company fails or
refuses  to  register  such  shares of Common  Stock  pursuant  to the terms and
provisions of such registration agreement, (y) Conseco becomes obligated to make
payment pursuant to the Guaranty,  or (z) without the consent of Conseco,  after
the date hereof,  the Company incurs  additional  Obligations (as defined in the
Guaranty),  amends,  modifies or otherwise changes the terms of the Obligations,
GECC's  obligations,   responsibilities  or  liabilities  with  respect  to  the
Obligations  or  the  terms  or  provisions  of  any  document  relating  to the
Obligations or makes any waiver  relating to the foregoing,  the Board shall (so
long as the Debentures are outstanding or Conseco,  its successors or assigns or
any holder of the Note or a Warrant has any right, obligation or liability under
the Guaranty,  the Note or the Warrant) consist of eight (8) members, six (6) of
which shall be Conseco Designees."

         5.  Section 4 of the Underlying Agreement is hereby amended to
be and read in its entirety as follows:

                  "4.  Action by Stockholders and the Company.

                  Each Stockholder shall vote all of his or her Securities which
are voting shares and any other voting securities of the Company over which such
Stockholder  has  voting  control  and  shall  take all other  necessary  action
(whether in his or her capacity as a  stockholder,  director,  member of a board
committee or officer of the Company or otherwise,  and  including  attendance at
meetings in person or by proxy for purposes of obtaining a quorum and execution

                                         G:\LEGAL\DAWN\CLARK\SHRAG913.WPD
                                                         2

<PAGE>



of  written  consents  in lieu of  meetings),  and the  Company  shall  take all
necessary or desirable  actions within its control  (including  calling  special
board or stockholder meetings) so that (x) the issuance of the Debentures to the
Purchaser,  including  but  not  limited  to,  the  conversion  features  of the
Debentures,  is approved and ratified at the next meeting of the stockholders of
the Company held after April 11,  1997,  and (y) the issuance of the Warrant and
the Note to Conseco, including but not limited to the conversion features of the
Note,  all corporate  action which is necessary or desirable in connection  with
the  authorization  and issuance of the shares of Common Stock issuable pursuant
to the  Note  or the  Warrant,  is  authorized,  approved  and  ratified  by the
stockholders of the Company as soon as practicable after the date hereof, but in
no event more than 90 days after the date hereof (unless Conseco shall otherwise
agree)."

         6.  Section 7(a) of the Underlying Agreement is hereby amended
by inserting at thereof the following:

                  "(iv) as of September 16, 1997 such  Stockholder is the record
or beneficial owner of the Securities set forth opposite his, her or its name on
the signature page hereof."

         Except as otherwise  provided  herein,  the terms and provisions of the
Underlying  Agreement  shall  remain  unchanged  and  continue in full force and
effect.

         This Agreement may be executed in any number of  counterparts,  each of
which shall, collectively and separately, constitute one agreement.

         IN WITNESS  WHEREOF,  this  Amendment  has been duly executed as of the
date first written above.

                 GENERAL ACCEPTANCE CORPORATION


                 By /s/ R.E. ALGOOD, President


                 CONSECO, INC.


                 By /s/ ROLLIN M. DICK
                    

                 CAPITOL AMERICAN LIFE INSURANCE COMPANY

                 By /s/ ROLLIN M. DICK

              

                                         G:\LEGAL\DAWN\CLARK\SHRAG913.WPD
                                                         3

<PAGE>





                                         G:\LEGAL\DAWN\CLARK\SHRAG913.WPD
                                                         4

<PAGE>


                       STOCKHOLDERS"


                       STOCKHOLDER                               SHARES



                       /s/ MALVIN L. ALGOOD                      1,100,000
                       Malvin L. Algood



                       /s/ RUSSELL E. ALGOOD                     1,041,000
                       Russell E. Algood



                       /s/ JOHN G. ALGOOD                        956,000
                       John G. Algood



                       /s/ JANET ALGOOD
                       Janet Algood



                       /s/ SHIRLY COOK                          966,000
                       Shirley Cook





















(shrag913.wpd)

                                         G:\LEGAL\DAWN\CLARK\SHRAG913.WPD
                                                         5


                          REGISTRATION RIGHTS AGREEMENT

                         Dated as of September 16, 1997

                                  BY AND AMONG

                         GENERAL ACCEPTANCE CORPORATION

                                       and

                                  CONSECO, INC.






<PAGE>





                          Registration Rights Agreement


         THIS  REGISTRATION  RIGHTS  AGREEMENT (this  "Agreement") is made as of
September 16, 1997 by and between  GENERAL  ACCEPTANCE  CORPORATION,  an Indiana
corporation  (the  "Company"),   and  CONSECO,   INC.,  an  Indiana  corporation
("Conseco")  (Conseco,  its  successors and assigns and each holder of the Note,
Warrant or any Shares are herewith referred to as Holders).

WHEREAS,  the Company and  Conseco,  entered into that  certain  Agreement  (the
"September  Agreement"),  dated as of the date  hereof,  pursuant  to which  the
Holder agreed to guarantee (the "Guaranty")  certain  obligations of the Company
in  consideration,  among other  things,  for (x) the issuance to the Holder the
Company's 12% Subordinated Convertible Note in the aggregate principal amount of
the amounts paid by, or on behalf of the Holder  pursuant to the  Guaranty  (the
"Note"), and (y) a warrant (the "Warrant") to purchase shares of common stock of
the Company,

WHEREAS, the Note is convertible,  and the Warrant is exercisable, at the option
of the Holders  into  shares of common  stock of the Company in either case (the
"Shares"); and

WHEREAS, it is a condition precedent to the Holder purchasing the Note (pursuant
to the September Agreement) that this Agreement be entered into; and

WHEREAS,  certain  capitalized  terms  used  herein  are used as  defined in the
September Agreement.

          NOW,  THEREFORE,  in  consideration  of the  mutual  covenants  herein
contained, and intending to be legally bound hereby, the parties hereto agree as
follows:


1.        Demand Registration

          1.1. Requests for Registration. At any time, a Holder of the Note, the
Warrant or Shares may demand registration under the Securities Act of all or any
portion  of the  Registrable  Securities  owned  by such  Holder.  In  order  to
accomplish such demand,  a Holder shall send written notice of the demand to the
Company,  and such notice  shall  specify the number of  Registrable  Securities
sought to be registered.  The Company shall proceed with any demand registration
requested  by a Holder  of the Note,  the  Warrant  or  Shares if the  number of
Registrable  Securities  which the Holder  shall have elected to include in such
Demand Registration pursuant


                                        1

<PAGE>



to this Section 1.1 shall be at least 51% of the Shares  issued or issuable upon
conversion of the Note or the exercise of the Warrant. The minimum share amounts
specified in this Section 1.1 shall be appropriately adjusted to account for any
stock   dividend,   stock  split,   recapitalization,   merger,   consolidation,
reorganization  or other action as a result of which additional shares of common
stock of the Company are issued on account of, in  conversion  of or in exchange
for shares of outstanding common stock.

 1.2.   Maximum Number of Demand Registrations.  In  no event shall  the total
number of Demand Registrations exceed two.

 1.3.  Procedure.  Within 10 days after receipt of a demand  pursuant to Section
1.1 hereof, the Company shall give written notice of such requested registration
to all other  Persons  who have  registration  rights  and will  include in such
registration,  subject to the allocation provisions below, all other Registrable
Securities with respect to which the Company has received  written  requests for
inclusion  within 20 days after the Company's  mailing of such notice,  plus any
securities of the Company that the Company chooses to include on its own behalf.

 1.4.   Expenses.  The Company will pay the  Registration Expenses of any demand
registration,  but the Underwriting Commissions,  if such demand registration is
underwritten,  will be paid  by the  Holder  in  proportion  to any  Registrable
Securities to be included on their behalf.

 1.5. Priority on Demand Registrations. If a demand registration is underwritten
and the  managing  underwriters  advise the  Company  in  writing  that in their
opinion the number of Registrable  Securities  requested to be included  exceeds
the number that can be sold in such offering,  at a price reasonably  related to
the fair value,  the Company will  allocate  the  Registrable  Securities  to be
included  in such  demand  registration,  first,  to the  Holder of  Registrable
Securities  pro  rata on the  basis  of the  number  of  Registrable  Securities
(collectively,  the "Selling  Stockholders")  for which the Company has received
written requests for inclusion, and, second, to the Company.

 1.6. Selection of Underwriters. Any demand registration may be underwritten, at
the  election of the  Selling  Stockholders,  and the  selection  of  investment
banker(s) and  manager(s)  and the other  decisions  regarding the  underwriting
arrangements  for any such  offering  will be made by the Selling  Stockholders;
provided,  however,  that the selection of investment  banker(s) and  manager(s)
shall  be  subject  to  the  consent  of the  Company,  such  consent  not to be
unreasonably withheld.



                                        2

<PAGE>




2.        Piggyback Registrations

 2.1. Right to Piggyback.  Whenever the Company  proposes to register the offer,
sale or offer and sale of any of its  securities  for its own  behalf  under the
Securities Act (other than a demand registration),  and the registration form to
be used may be used for the  registrations of Registrable  Securities to be sold
in the manner proposed by the Holder  ("Piggyback  Registration""),  the Company
will  give  prompt  written  notice  to each  Holder  and will  include  in such
Piggyback  Registration,   subject  to  the  allocation  provisions  below,  all
Registrable  Securities  with respect to which the Company has received  written
requests  for  inclusion  within 20 days  after the  Company's  mailing  of such
notice.  The  Company  shall not select a  Restricted  Form that would  preclude
registration of the  Registrable  Securities that the Company has been requested
to include in such  registration if the Company could use another available form
of  registration  statement  which is not a Restricted Form and the use of which
would not give rise to added Registration Expenses.

 2.2.     Piggyback Expenses.  In all Piggyback Registrations, the Company  will
pay the  Registration  Expenses  related to the  Registrable  Securities  of the
Holders,  but  the  Underwriting   Commissions  will  be  paid  by  the  Selling
Stockholders  in  proportion  to any  Registrable  Securities  included on their
behalf.

 2.3.  Priority  on Primary  Registrations.  If a Piggyback  Registration  is an
underwritten   registration   on  behalf  of  the  Company,   and  the  managing
underwriters  advise the Company in writing that in their  opinion the number of
securities requested to be included in such registration exceeds the number that
can be sold in such offering,  at a price reasonable  related to fair value, the
Company  will  allocate the  securities  to be included as follows:  first,  the
securities  the  Company  proposes  to  sell  on its own  behalf;  and,  second,
Registrable  Securities requested to be included in such registration,  pro rata
on the basis of the number of Registrable  Securities  owned,  among the Selling
Stockholders.

 2.4.  Withdrawal or Abandonment.  Nothing  contained in this Section 2 shall be
construed as limiting or otherwise  interfering with the right of the Company to
withdraw or abandon in its sole discretion any  registration  statement filed by
it in connection  with a Piggyback  Registration  notwithstanding  the inclusion
therein of Registrable Securities.


                                        3

<PAGE>




3.        Holdback Agreements

The  Holders  and the  Company  agree not to effect  any  public  sale or public
distribution of equity  securities of the Company of any securities  convertible
into or exchangeable or exercisable for such securities  during the 7 days prior
to and the 180 days after any underwritten  registration of equity securities of
the Company becomes effective (except as part of such underwritten  registration
or  except  in  connection  with  obligations  of the  Company  existing  on the
effective  date of the  registration  statement  relating  to such  underwritten
offering).

4.        Registration Procedures

 Whenever a Holder has requested that any  Registrable  Securities be registered
pursuant to Section 1 of this Agreement,  the Company will, as  expeditiously as
possible,  or whenever the Holder has requested that any Registrable  Securities
be registered pursuant to Section 2 of this Agreement,  the Company will, to the
extent applicable:

 (a) Preparation and Filing of Registration Statement. Prepare and file with the
Securities and Exchange Commission a registration statement with respect to such
Registrable  Securities  and use its best  efforts  to cause  such  registration
statement  to become  effective  (provided  that  before  filing a  registration
statement or prospectus or any  amendments or supplements  thereto,  the Company
will furnish the Holder with copies of all such documents proposed to be filed).


 (b) Preparation and Filing of Amendments and Supplements. Prepare and file with
the Securities and Exchange  Commission  such amendments and supplements to such
registration statement and the prospectus used in connection therewith as may be
necessary to keep such registration statement effective for the greater of (x) a
period  of not less  than  120  days or (y)  until  the  Registrable  Securities
included therein have been sold.

 (c) Copies of  Documents.  Furnish to the Holder  such number of copies of such
registration statement, each amendment and supplement thereto and the prospectus
included in such registration statement (including each preliminary prospectus),
and such  other  documents  as the  Holder  may  reasonably  request in order to
facilitate the disposition of the Registrable  Securities included therein owned
by the Holder.


                                        4

<PAGE>



 (d) Blue Sky  Qualifications.  Use its best efforts to register or quality such
Registrable  Securities  under  such other  securities  or blue sky laws of such
jurisdictions  as the Holder or managing  underwriters  may reasonably  request;
provided,   however,   that  in  connection   with  any  such   registration  or
qualification  the Company  shall not be obligated to file a general  consent to
service of process,  or to qualify to do business as a foreign  corporation,  or
otherwise  subject itself to taxation in connection with such  qualification  or
compliance.

 (e) Notification of  Effectiveness;  Amendments.  Notify the Holder at any time
when a prospectus  relating to the Registrable  Securities  included  therein is
required to be  delivered  under the  Securities  Act within the period that the
Company  is  required  to  keep  the  registration  statement  effective  of the
happening  of any  event as a result of which the  prospectus  included  in such
registration statement as theretofore amended or supplemented contains an untrue
statement of a material  fact or omits any material  fact  necessary to make the
statements  therein not  misleading,  and,  at the  request of the  Holder,  the
Company will prepare a supplement  or amendment to such  prospectus  so that, as
thereafter  delivered to the  purchasers of such  Registrable  Securities,  such
prospectus  will not contain an untrue  statement of a material  fact or omit to
state any material fact necessary to make the statements therein not misleading.

 (f) Listing.  Cause all such Registrable Securities to be listed or included on
securities  exchanges on which similar securities issued by the Company are then
listed or included.

 (g)  Transfer  Agent and Registrar.  Provide  a  transfer agent  and  registrar
for all such  Registrable  Securities  not later than the effective date of such
registration statement.

 (h)  Other  Agreements.  Enter  into such  customary  agreement  (including  an
underwriting  agreement  containing  customary terms and  conditions,  including
usual and customary indemnification provisions, in form reasonably acceptable to
the  Company)  and  take  such  other  customary  actions  as may be  reasonable
necessary  to  expedite  or  facilitate  the  disposition  of  such  Registrable
Securities.

 (i)  Letters  from  Independent  Accountants.  Obtain a "cold  comfort"  letter
addressed  to the  Company  from its  independent  accountants  in such form and
covering such matters of the type customarily  covered by "cold comfort" letters
delivered by such public accountants.



                                        5

<PAGE>



 (j) Inspection of Records.  Make  available for inspection by the Holder,  and,
upon  execution  of a  confidentiality  agreement  mutually  acceptable  to  all
parties,  by any underwriter  participating in any disposition  pursuant to such
registration  statement and any attorney,  accountant or other agent retained by
the  Holder or any  underwriter,  all  financial  and other  records,  pertinent
corporate  documents  and  properties  of the Company,  and cause the  Company's
officers, directors and employees to supply all information reasonably requested
by the Holder or any  underwriter,  attorney,  accountant or agent in connection
with such registration statement.

5.        Representations and Warranties of the Company

 The Company hereby represents and warrants to the Holders:

 5.1. Due  Organization  and Good  Standing.  The Company is a corporation  duly
organized  and  validly   existing  under  the  laws  of  its   jurisdiction  of
incorporation   and  is  duly  qualified  as  a  foreign   corporation  in  each
jurisdiction  in which  the  failure  to be so  qualified  could  reasonably  be
expected to have a material adverse effect on the Company.

 5.2. Due  Authorization;  Binding  Effect.  The  execution and delivery of this
Agreement by the Company has been duly  authorized  by all  necessary  corporate
action and this Agreement constitutes the legal, valid and binding obligation of
the Company, enforceable against the Company in accordance with its terms.

 5.3. No Violation or Default. The execution and delivery by the Company of this
Agreement  does not,  and the  performance  by the  Company  of its  obligations
hereunder  will not,  violate  any  provisions  of its  charter  or  by-laws  or
constitute a default  under any other  agreement to which the Company is a party
or by which it or its assets may be bound.

6.        Representations and Warranties of Conseco

          Conseco represents and warrants to the Company:

 6.1.  Due  Organization  and  Good  Standing.  Conseco  is a  corporation  duly
organized and validly existing under the laws of the state of its  incorporation
and is duly qualified as a foreign corporation in each jurisdiction in which the
failure to be so  qualified  could  reasonably  be  expected  to have a material
adverse effect on the Holder.

 6.2.  Due Authorization; Binding Effect.  The execution and


                                        6

<PAGE>



delivery  of this  Agreement  by the  Holder  has been  duly  authorized  by all
necessary  action and this Agreement  constitutes  the legal,  valid and binding
obligation  of the Holder  enforceable  against each of the Holder in accordance
with its terms.

 6.3.   No Violation.  The  execution  and  delivery  of  this  Agreement by the
Holder does not, and the performance by the Holder of its obligations  hereunder
will not, violate any provision of the organizational documents of the Holder.

 6.4.   No Default.  The  execution and delivery of this Agreement by the Holder
does not, and the  performance by the Holder of its  obligations  hereunder will
not,  violate any other agreement to which the Holder is a party or by which any
of its assets may be bound.

7.        Information Regarding Holder

          The Holder  shall  provide to the Company such  information  as may be
reasonably requested by the Company for use in the preparation and filing of any
registration  statement covering Registrable Securities owned by the Holder, and
the  obligation  of  the  Company  to  include  Registrable  Securities  in  any
registration  statement on behalf of the Holder shall be subject to the Holder's
providing such information as promptly as practicable.

8.        Indemnification

 8.1.  Indemnification by the Company.  The Company hereby  indemnifies,  to the
extent permitted by law, the Holder, its officers and directors, and each person
who controls such Holder (within the meaning of the Securities Act), against all
losses,  claims,  damages,  liabilities and expenses arising out of or resulting
from any untrue or alleged  untrue  statement of material fact  contained in any
registration statement,  prospectus or preliminary prospectus or any omission or
alleged  omission to state therein a material fact required to be stated therein
or necessary to make the statements therein not misleading except insofar as the
same occurs in reliance upon and in conformity with any information furnished in
writing to the Company by the Holder  expressly  for use therein or is caused by
the  Holder's  failure  to  deliver  a copy  of the  registration  statement  or
prospectus  or any  amendments  or  supplements  thereto  after the  Company has
furnished the Holder with copies of the same.

 8.2.   Indemnification  by  the Holder.  In  connection  with  any registration
statement in which the Holder is participating,  the  participating  Holder will
furnish to the Company in writing such

                                        7

<PAGE>


information  as  is  reasonably  requested  by  the  Company  for  use  in  such
registration statement or prospectus and will indemnify, to the extent permitted
by law, the Company, its directors and officers and each person who controls the
Company (within the meaning of the Securities  Act) against any losses,  claims,
damages, liabilities and expenses arising out of or resulting from any untrue or
alleged untrue statement of material fact or any omission or alleged omission of
a  material  fact  required  to be  stated  in  the  registration  statement  or
prospectus or any amendment  thereof or supplement  thereto or necessary to make
the statements  therein not misleading,  but only to the extent that such untrue
statement  or omission or such  alleged  untrue  statement  or alleged  omission
occurs in reliance  upon and in  conformity  with  information  so  furnished in
writing by the Holder specifically for use in the registration statement.

 8.3. Procedures as to  Indemnification.  Any person entitled to indemnification
hereunder  shall (i) give prompt notice to the  indemnifying  party of any claim
with  respect  to which  it may seek  indemnification  and (ii)  unless  in such
indemnified  party's  reasonable  judgment a conflict of interest  between  such
indemnified  and  indemnifying  parties  may exist with  respect to such  claim,
permit such indemnifying  party to assume the defense of such claim with counsel
reasonable  satisfactory to the  indemnified  party. If such defense is assumed,
the  indemnifying  party will not be subject to any liability for any settlement
made without its consent (but such consent will not be  unreasonably  withheld).
An  indemnifying  party who is not  entitled  to, or elects  not to,  assume the
defense of a claim will not be  obligated  to pay the fees and  expenses of more
than one counsel for all parties  indemnified  by such  indemnifying  party with
respect to such claim,  unless in the  reasonable  judgment  of any  indemnified
party a conflict of interest may exist  between such  indemnified  party and any
other of such indemnified parties with respect to such claim.

 8.4.   Contribution. If the indemnification provided  for in  this Section 8 is
held by a court of competent  jurisdiction  to be  unavailable to an indemnified
party with respect to any loss, liability, claim, damage, or expense referred to
therein,  then the indemnifying  party, in lieu of indemnifying such indemnified
party  hereunder,  shall  contribute  to the  amount  paid  or  payable  by such
indemnified party as a result of such loss, liability, claim, damage, or expense
in such  proportion  as is  appropriate  to reflect  the  relative  fault of the
indemnifying  party on the one hand and of the indemnified party on the other in
connection  with  the  statements  or  omissions  that  resulted  in such  loss,
liability,  claim, damage, or expense (including legal fees or expenses) as well
as any  other  relevant  equitable  considerations.  The  relative  fault of the
indemnifying party and of the indemnified party shall

                                        8

<PAGE>



be determined by reference to, among other things, whether the untrue or alleged
untrue  statement of a material  fact or the  omission to state a material  fact
relates to information  supplied by the indemnifying party or by the indemnified
party and the parties' relative intent,  knowledge,  access to information,  and
opportunity  to correct or prevent such  statement or omission.  The Company and
each  holder  of  Registrable  Securities  agree  that it would  not be just and
equitable if  contribution  pursuant to this Section 8.4 were  determined by pro
rata  allocation or by any other method of  allocation  which does not take into
account the equitable  considerations  referred to in the immediately  preceding
paragraph.  Notwithstanding  the  provisions  of this Section 8, an  indemnified
holder  shall not be  required  to  contribute  any  amount in excess of the net
proceeds  received by the  indemnified  holder from the sale of the  Registrable
Securities. No person guilty of fraudulent misrepresentation (within the meaning
of Section  11(f) of the 1933 Act) shall be  entitled to  contribution  from any
person who was not guilty of such fraudulent misrepresentation.


9.        Condition to the Company's Obligations

          In connection with an underwritten  offering,  it shall be a condition
to the Company's obligations to include Registrable  Securities on behalf of the
Holder that the underwriters  agree to indemnify the Company,  its directors and
officers  and each person who  controls  the Company  (within the meaning of the
Securities Act) against any losses,  claims,  damages,  liabilities and expenses
arising  out of or  resulting  from any untrue or alleged  untrue  statement  of
material fact or any omission or alleged omission of a material fact required to
be stated in the registration  statement or prospectus or any amendment  thereof
or  supplement   thereto  or  necessary  to  make  the  statements  therein  not
misleading,  but only to the extent  that such untrue  statement  or omission or
such alleged  untrue  statement or alleged  omission is contained in information
furnished in writing by such  underwriters on their own behalf  specifically for
use in preparing the registration statement.

10.       Definitions

10.1.     Registrable Securities.  The  term "Registrable  Securities" means any
common stock of the Company issued or issuable upon exercise of any  convertible
notes, warrant, or similar instruments and any securities issued or to be issued
with respect to such  securities by way of a stock dividend or stock split or in
connection with a combination of shares,

                                       9

<PAGE>



recapitalization,  merger,  consolidation  or  other  reorganization.  As to any
particular Registrable Securities,  such securities will cease to be Registrable
Securities when they have been (i) effectively  registered  under the Securities
Act or disposed of in accordance with the registration  statement  covering them
or (ii)  transferred  pursuant  to Rule 144  under  the  Securities  Act (or any
similar rule then in force).

 10.2.  Registration  Expenses.  The  term  "Registration  Expenses"  means  all
expenses  incident  to the  Company's  performance  of or  compliance  with this
Agreement,  including without  limitation all registration and filing fees, fees
and expenses of compliance with securities or blue sky laws,  printing expenses,
messenger and delivery expenses, expenses and fees for listing the securities to
be registered on exchanges or trading system on which similar  securities issued
by the  Company  are then  listed or  included,  and fees and  disbursements  of
counsel for the Company.

 10.3.   Restricted  Form.  The  term "Restricted Form"  shall  mean  a  form of
registration  statement  under the  Securities  Act which  imposes for its use a
limitation on the maximum value or number of securities to be included therein.

 10.4.   Securities Act. The term "Securities Act" shall mean the Securities Act
of 1933, as amended.

10.5     Shares. The term "Shares" shall  mean  any  common stock of the Company
issued upon conversion of the Notes or upon the exercise of the Warrant.

 10.6.   Underwriting Commissions.  The  term  "Underwriting Commissions"  means
all underwriting  discounts or commissions relating to the sale of securities of
the Company, but excludes any expenses reimbursed to underwriters.

11.       Miscellaneous

 11.1.  Notices.  Any notices  required  hereunder shall be sent by certified or
registered  mail or telecopied and confirmed by telecopy  answer back and, until
changed by notice to the Holder, to the Company at 1025 Acuff Road, Bloomington,
Indiana 47404, Attention Chief Financial Officer,  Facsimile (812) 337-6029, and
until  changed  by  notice  to  the  Company,  to  the  Holder  at  11825  North
Pennsylvania Street, Carmel, Indiana 46032, Attention John Sabl, Facsimile (317)
817-6327.

 11.2.   Amendments and Waivers. The provisions of this Agreement may be amended
and the Company may take any action herein


                                       10

<PAGE>


prohibited, or omit to perform any act herein required to be performed by it, if
the Company has obtained the prior written consent of the Holder.

 11.3. Successors and Assigns. All covenants and agreements in this Agreement by
or on behalf of any of the parties  hereto will bind and inure to the benefit of
their respective transferees and successors.  The rights to cause the Company to
register  Registrable  Securities  pursuant to this  Agreement  shall follow the
Note, the Warrant or the Shares,  and shall be exercisable by Holder of the Note
or any Warrant or Shares  including any  transferees of the Note, the Warrant or
the Shares.

 11.4.  Governing Law.  All questions concerning the construction, validity  and
interpretation  of this  Agreement  will be  governed by the law of the State of
Indiana.

 11.5. Jurisdiction. The parties hereto agree to submit to personal jurisdiction
and to waive any  objection  as to venue in the  federal or state  courts in the
County of Hamilton or Marion, State of Indiana.  Service of process on any party
hereto in any action  arising  out of or  relating  to this  Agreement  shall be
effective if mailed to such party at the address listed in Section 11.1 hereof.

 11.6. Arbitration.  If a dispute arises as to interpretation of this Agreement,
it shall be decided  finally by three  arbitrators in an arbitration  proceeding
conforming to the Rules of the American  Arbitration  Association  applicable to
commercial  arbitration.  The arbitrators shall be appointed as follows:  one by
the  Company,  one by the  Holder,  and one by the two  other  arbitrators.  The
arbitration shall take place in Carmel,  Indiana.  The decision of a majority of
the arbitrators  shall be conclusively  binding upon the parties and final,  and
such  decision  shall be  enforceable  as a judgment  in any court of  competent
jurisdiction.  Each  party  shall pay the fees and  expenses  of the  arbitrator
appointed by it, its counsel and its witnesses.  The parties shall share equally
the fees and expenses of the impartial arbitrator.

 11.7.  Counterparts.  This   Agreement   may  be  executed  in  any  number  of
counterparts, each of which shall be considered to be an original instrument and
to be effective as of the date first written above.


                                       11

<PAGE>



 IN WITNESS  WHEREOF,  the parties have executed  this  Agreement as of the date
first written above.


                                   GENERAL ACCEPTANCE CORPORATION


                                   By /s/ R. E. ALGOOD
                                      Name:R. E. ALGOOD

                                      Title:


                                   CONSECO, INC.


                                        By /s/ ROLLIN M. DICK
                                        Printed:ROLLIN M. DICK
                                        Title:Executive Vice President
                                              Chief Financial Officer










                                     CONSECO
                             SUBORDINATION AGREEMENT

         THIS AGREEMENT is entered into this 16 day of September,  1997, among
CAPITOL  AMERICAN LIFE  INSURANCE  COMPANY,  an Arizona  Corporation,  Malvin L.
Algood, Janet Algood, Russell E. Algood, and John G. Algood (hereinafter jointly
and  severally   referred  to  as  the  "Creditors"),   and  GENERAL  ACCEPTANCE
CORPORATION,  an Indiana corporation (the "Company") for the benefit of CONSECO,
INC., an Indiana corporation (the "Guarantor").

                                    RECITALS

         A. The Company is  presently  indebted to  Creditors  in the  aggregate
principal  amount  of  Thirteen  Million  Two  Hundred  Fifty  Thousand  Dollars
($13,250,000.00),   which   indebtedness   is  evidenced  by  12%   Subordinated
Convertible  Notes of the  Company  dated  April  11,  1997,  in such  aggregate
principal  amount.  The  indebtedness  evidenced  by such  Notes is  hereinafter
referred to as the "Junior Debt".

         B.  The  Company  desires  to  obtain  from  the  Guarantor  a  Limited
Continuing   Guaranty  in  the   principal   amount  of  Ten   Million   Dollars
($10,000,000.00)  (the  "Guaranty") of certain debt owing and to be owing by the
Company pursuant to a Loan and Security  Agreement with General Electric Capital
Corporation  ("GE  Capital"),   and  concurrently   herewith  is  executing  and
delivering  to  the  Guarantor  a 12%  Subordinated  Convertible  Note  in  such
principal  amount to  evidence  the  Company's  obligation  to repay all amounts
advanced by Guarantor  pursuant to the Guaranty.  The indebtedness  evidenced by
such Note from time to time is hereinafter referred to as the "Superior Debt."

         C.  Guarantor is   unwilling to provide the Guaranty for the benefit of
the Company  unless the Creditors and the Company enter into this  Subordination
Agreement for the benefit of Guarantor.

         D. Creditors  acknowledge that Creditors have a substantial interest in
the Company and will  benefit,  directly or  indirectly,  from the  Guaranty and
other  extensions  of credit and  financial  accommodations  by Guarantor and GE
Capital to the Company.

                                    AGREEMENT

         NOW,  THEREFORE,  in  consideration  of the  Recitals,  and  to  induce
Guarantor  to provide the  Guaranty and other  financial  accommodations  to the
Company, the parties hereto, intending to be legally bound, agree as follows:

         1.  Recitals.  The foregoing Recitals,  and  the  definitions contained
therein, are incorporated herein by this reference.



                                        1

<PAGE>



         2. Subordination.  Creditors hereby  subordinate,  to the extent and in
the  manner  provided  in this  Agreement,  all of the  Junior  Debt,  including
principal  and  interest  thereon,  and all  rights  of the  Creditors  pursuant
thereto,  to the prior payment of all of the Superior Debt,  including principal
and interest thereon, costs of collection, including reasonable attorneys' fees,
and the  exercise  of all  rights  thereunder  by the  holder or  holders of the
Superior Debt.  Each  instrument  and document  evidencing the Junior Debt shall
bear a conspicuous  legend that it is  subordinated  to the Superior  Debt.  The
Company's and Creditors' books shall be marked to evidence the  subordination of
all of the Junior Debt to the Superior  Debt.  The  Guarantor is  authorized  to
examine such books from time to time and to make any notations  required by this
Agreement.

         3.  Warranties and  Representations  of the Company and Creditors.  The
Company  and the  Creditors  each  hereby  represent  and warrant to and for the
benefit of the Guarantor that: (a) they have not relied and will not rely on any
representation  or  information of any nature made by or received from Guarantor
relative to the Company in deciding  to execute  this  Agreement;  (b) as of the
date hereof,  the total principal  amount of the Junior Debt is  $13,250,000.00;
(c) no part of the Junior Debt is evidenced by any instrument, security or other
writing which has not  previously  been or is not  concurrently  herewith  being
marked to evidence the within  subordination  or being deposited with Guarantor;
(d)  Creditors  are the lawful  owners of the Junior Debt and no part thereof is
subject  to  any  defense,  offset  or  counterclaim;  (e)  Creditors  have  not
heretofore  assigned or transferred any of the Junior Debt, any interest therein
or any  collateral or security  pertaining  thereto;  and (f) Creditors have not
heretofore given any  subordination in respect of the Junior Debt, except as set
forth in the Notes evidencing the Junior Debt.

         4. Negative Covenants. So long as Guarantor has any liability under the
Guaranty,  and until all of the Superior  Debt has been fully and finally  paid,
the Company  and, as  applicable,  the  Creditors  shall not,  without the prior
written  consent of the holder or holders of the Superior  Debt: (a) directly or
indirectly,  make any  principal  payment  on  account  of or  grant a  security
interest in,  mortgage,  pledge,  assign or transfer any properties to secure or
satisfy  all or any part of the Junior  Debt;  or (b) demand or accept  from the
Company or any other person any such payment or collateral.

         5.  Permitted  Payments and Liens.  Notwithstanding  the  provisions of
paragraph  4  hereof,  for so long as the  Guarantor  has not made  any  payment
pursuant  to the  Guaranty,  and no material  event of default  has  occurred or
exists under any  instrument  or agreement  evidencing  or securing the Superior
Debt,  the  indebtedness  to GE Capital,  or the New Algood Notes (as defined in
paragraph 22 hereof),  the Company may make and Creditors may demand and receive
regularly  scheduled payments of interest,  but not of principal,  on the Junior
Debt.


                                        2

<PAGE>



         6.  Turnover of Prohibited  Transfers.  If any payment on account of or
any  collateral  for any part of the Junior Debt is received by Creditors  other
than as  permitted  in  paragraph 5 hereof,  or as approved by the  Guarantor in
writing prior to such payment or transfer,  such payment or collateral  shall be
delivered  forthwith  by  Creditors  to  Guarantor  for  application  to,  or as
additional  security for, the Superior Debt, in the form received except for the
addition of any endorsement or assignment  necessary to effect a transfer of all
rights  therein to Guarantor.  Until so delivered any such payment or collateral
shall be held by Creditors in trust for  Guarantor  and shall not be  commingled
with other funds or property of Creditors.

         7.  Obligations of Guarantor.  In no event shall Guarantor be liable to
Creditors  for any failure to prove the Junior Debt,  to exercise any right with
respect thereto or to collect any sums payable thereon.

         8.  Subrogation.  Provided  that the  Superior  Debt has been fully and
finally paid and discharged,  and subject to the Algood Subordination  Agreement
of even date herewith,  Creditors shall be subrogated to the rights of Guarantor
to receive payments or distributions of cash,  property or securities payable or
distributable  on account of the Superior Debt to the extent of all payments and
distributions  paid over to or for the  benefit of  Guarantor  pursuant  to this
Agreement.

         9. No Effect on Conversion  Rate of Junior Debt.  The  Creditors  agree
that the  issuance  by the  Company  of the 12%  Subordinated  Convertible  Note
representing  the Superior Debt at a Conversion  Rate which may be less than the
Conversion  Rate  contained  in the 12%  Subordinated  Convertible  Notes  which
represent  the  Junior  Debt shall not  constitute  the  issuance  of rights and
options for the purchase  of, or stock and other  securities  convertible  into,
Additional  Shares of  Common  Stock as  defined  in  Section  7(e) of the Notes
evidencing  the  Junior  Debt.  Nothing  contained  in the Note  evidencing  the
Superior  Debt, or herein,  shall affect the  Conversion  Rate  contained in the
Notes evidencing the Junior Debt.

      10. Duration and Termination. This Agreement shall constitute a continuing
agreement of subordination,  and shall remain in effect until all Superior Debt,
and any extensions or renewals of the Superior Debt, have been fully and finally
discharged  with  interest  and  other  applicable  charges,  including  cost of
collection and reasonable attorneys' fees.

      11. Default. If any representation or warranty in this Agreement or in any
instrument  evidencing  or  securing  the  Superior  Debt  proves  to have  been
materially  false when made,  or, in the event of a breach by either the Company
or Creditors  in the  performance  of any of the terms of this  Agreement or any
instrument  or agreement  evidencing or securing the Superior  Debt,  all of the
Superior Debt shall, at the option of Guarantor, become immediately


                                        3

<PAGE>



due and payable without  presentment,  demand,  protest,  or notice of any kind,
notwithstanding any time or credit otherwise allowed. At any time Creditors fail
to comply with any provision of this  Agreement that is applicable to Creditors,
Guarantor may demand specific performance of this Agreement,  whether or not the
Company has  complied  with this  Agreement,  and may  exercise any other remedy
available at law or equity.

      12.  Notices.  All  notices,  requests,  demands and other  communications
required or  permitted  under this  Agreement  or by law shall be in writing and
shall be deemed to have been duly given,  made and received only when  delivered
against  receipt or when  deposited  in the United  States  mail,  certified  or
registered mail,  return receipt  requested,  postage prepaid,  addressed as set
forth below, and actually presented at the address of the noticed party.

         (a)  If to Guarantor:              11825 North Pennsylvania
                                            Carmel, IN  46032
                                            Attention: General Counsel

         (b)  If to Creditors:              At the address set forth
                                            opposite their signature below


         (c)  If to the Company:            1025 Acuff Road
                                            Bloomington, IN  47404
                                            Attention:  Chief Financial Officer

Any addressee may change the address to which  communications  are to be sent by
giving  notice of such change of address in  conformity  with the  provisions of
this paragraph for the giving of notice.

    13.  Guarantor's  Duties  Limited.  The rights  granted to Guarantor in this
Agreement are solely for its protection and nothing herein contained  imposes on
Guarantor  any duties with respect to any  property  either of the Company or of
Creditors  heretofore or hereafter  received by Guarantor beyond reasonable care
in  the  custody  and   preservation  of  such  property  while  in  Guarantor's
possession.  Guarantor has no duty to preserve  rights  against prior parties on
any  instrument  or chattel  paper  received  from the Company or  Creditors  as
collateral security for the Superior Debt or any portion thereof.

    14.  Authority.  The Company and Creditors  represent and warrant that  they
have  authority to enter into this  Agreement  and that the persons  signing for
each party are authorized and directed to do so.

   15.  Entire Agreement.  This Agreement constitutes and expresses  the  entire
understanding  between the parties  hereto  with  respect to the subject  matter
hereof,   and  supersedes  all  prior  and  contempor   aneous   agreements  and
understandings,  inducements or conditions,  whether express or implied, oral or
written.  Neither  this  Agreement  nor any portion or  provision  hereof may be
changed,

                                        4

<PAGE>


waived or amended  orally or in any manner other than by an agreement in writing
signed by the Company and Creditors, and approved in writing by Guarantor.

   16.  Additional  Documentation.  The Company and Creditors  shall execute and
deliver to Guarantor such further instruments and shall take such further action
as Guarantor may at any time or times  reasonably  request in order to carry out
the provisions and intent of this Agreement.

   17.  Expenses.  The Company and the Creditors, as the case may be,  agree  to
pay to  Guarantor  on demand all  reasonable  expenses of every kind,  including
reasonable  attorneys'  fees,  that  Guarantor may incur in enforcing any of its
rights under this Agreement.

   18.  Successors and  Assigns.  This  Agreement  shall inure to the benefit of
Guarantor, its successors and assigns, and shall be binding upon the Company and
Creditors  and  their  respective  heirs,  legatees,  personal  representatives,
successors and assigns.

   19.  Governing  Law.  The  validity, construction  and  enforcement  of  this
Agreement shall be governed by the internal laws of the State of Indiana.

   20.  Severability.  The provisions of this  Agreement are  independent of and
separable from each other. If any provision  hereof shall for any reason be held
invalid or  unenforceable,  it is the intent of the parties that such invalidity
or unenforceability shall not affect the validity or enforceability of any other
provi sion hereof, and that this Agreement shall be construed as if such invalid
or unenforceable provision had never been contained herein.

   21.  Counterparts.  This Agreement  may  be  executed  in  counterparts which
together shall  constitute this agreement,  although all parties have not signed
the same counterpart.

         22. New Algood Notes. It is acknowledged that the Junior Debt of Malvin
L.  Algood,  Russell  E.  Algood  and  John  G.  Algood  does  not  include  the
indebtedness  evidenced  by  the  12%  Subordinated  Convertible  Notes  in  the
aggregate amount of One Million Five Hundred Thousand Dollars ($1,500,000.00) of
even date  herewith (the "New Algood  Notes") given by the Company,  which Notes
are  superior  to the  Junior  Debt  pursuant  to the  provisions  of the Algood
Subordination Agreement of even date herewith.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
signed and delivered, this 16th day of September, 1997.



                                        5

<PAGE>


                                       "Company"

                                       GENERAL ACCEPTANCE CORPORATION


                                       By /s/ MARTIN C. BOZARON
                                       Printed:MARTIN C. BOZARON
                                       Title:CFO

                                       "Creditors"

                                       CAPITOL AMERICAN LIFE INSURANCE COMPANY
Address for Notices:

11825 N. Pennsylvania Street            By /s/ ROLLIN M. DICK
Carmel, IN  46032                       Printed:ROLLIN M. DICK
Attention: General Counsel              Title:Executive Vice President          
3810 Easy Street                              Chief Financial Officer
Bloomington, IN  47404                  /s/MALVIN L. ALGOOD
                                           Malvin L. Algood

3810 Easy Street                        __________________________________
Bloomington, IN  47204                  Janet Algood

2800 South Olcott Blvd.                 /s/ RUSSELL E. ALGOOD
Bloomington, IN  47401                  Russell E. Algood

1805 Isleworth Court                    __________________________________
Oldsmar, FL  34677                      John G. Algood

         The foregoing SUBORDINATION AGREEMENT is accepted by the Guarantor this
16th day of September, 1997.

                                        CONSECO, INC.


                                        By /s/ ROLLIN M. DICK
                                        Printed:ROLLIN M. DICK
                                        Title:Executive Vice President
                                              Chief Financial Officer



                                        6


                                     ALGOOD
                             SUBORDINATION AGREEMENT

         THIS AGREEMENT is entered into this 16 day of September,  1997, among
CAPITOL  AMERICAN LIFE  INSURANCE  COMPANY,  an Arizona  Corporation,  Malvin L.
Algood, Janet Algood, Russell E. Algood, and John G. Algood (hereinafter jointly
and  severally   referred  to  as  the  "Creditors"),   and  GENERAL  ACCEPTANCE
CORPORATION, an Indiana corporation (the "Company") for the benefit of Malvin L.
Algood,  Russell E. Algood and John G. Algood (hereinafter jointly and severally
referred to as the "Algoods").

                                    RECITALS

         A. The Company is presently  indebted to the Creditors in the aggregate
principal  amount  of  Thirteen  Million  Two  Hundred  Fifty  Thousand  Dollars
($13,250,000.00),   which   indebtedness   is  evidenced  by  12%   Subordinated
Convertible  Notes of the Company  dated April 11, 1997,  and payable  April 11,
2000. The indebtedness  evidenced by such Note(s) is hereinafter  referred to as
the "Junior Debt".

         B. The Company  desires to borrow from the Algoods for working  capital
purposes an additional  aggregate  principal  amount of One Million Five Hundred
Thousand Dollars ($1,500,000.00) (the "New Algood Loans") to be evidenced by 12%
Subordinated Convertible Notes of even date herewith in such aggregate principal
amount due and payable on June 30, 1999. The New Algood Loans, evidenced by such
Notes, are hereinafter referred to as the "Superior Debt."

         C. The Algoods are  unwilling  to provide the New Algood  Loans for the
benefit of the Company  unless the  Creditors  and the  Company  enter into this
Subordination Agreement for the benefit of the Algoods.

         D. Creditors  acknowledge that Creditors have a substantial interest in
the Company and will benefit, directly or indirectly,  from the New Algood Loans
to be made by the Algoods to the Company.

                                    AGREEMENT

         NOW,  THEREFORE,  in consideration  of the Recitals,  and to induce the
Algoods to provide the New Algood  Loans to the  Company,  the  parties  hereto,
intending to be legally bound, agree as follows:

         1.  Recitals.  The foregoing Recitals, and  the   definitions contained
therein, are incorporated herein by this reference.

         2. Subordination.  The Creditors hereby subordinate,  to the extent and
in the manner  provided in this  Agreement,  all of the Junior  Debt,  including
principal  and  interest  thereon,  and all  rights  of the  Creditors  pursuant
thereto,  to the prior payment of all of the Superior Debt,  including principal
and interest thereon, costs of collection, including reasonable attorneys' fees,
and the exercise of all rights thereunder by the holders of the Superior


                                        1

<PAGE>



Debt.  Each  instrument  and  document  evidencing  the Junior Debt shall bear a
conspicuous  legend that it is  subordinated to the Superior Debt. The Company's
and Creditors' books shall be marked to evidence the subordination of all of the
Junior Debt to the Superior  Debt.  The Algoods are  authorized  to examine such
books from time to time and to make any notations required by this Agreement.
         3.  Warranties and  Representations  of the Company and Creditors.  The
Company  and the  Creditors  each  hereby  represent  and warrant to and for the
benefit of the Algoods  that:  (a) as of the date  hereof,  the total  principal
amount of the Junior Debt is  $13,250,000.00;  (b) no part of the Junior Debt is
evidenced by any instrument,  security or other writing which has not previously
been or is not  concurrently  herewith  being  marked  to  evidence  the  within
subordination or being deposited with the Algoods;  (c) Creditors are the lawful
owners of the Junior Debt and no part thereof is subject to any defense,  offset
or counterclaim;  (d) Creditors have not heretofore  assigned or transferred any
of the  Junior  Debt,  any  interest  therein  or  any  collateral  or  security
pertaining   thereto;   and  (e)  Creditors  have  not   heretofore   given  any
subordination  in respect of the Junior  Debt,  except as set forth in the Notes
evidencing the Junior Debt.

         4.  Negative  Covenants.  Until all of the Superior Debt has been fully
and finally  paid,  the Company and, as  applicable,  the  Creditors  shall not,
without the prior  written  consent of the  holders of the  Superior  Debt:  (a)
directly  or  indirectly,  make any  principal  payment on account of or grant a
security  interest in,  mortgage,  pledge,  assign or transfer any properties to
secure or satisfy all or any part of the Junior  Debt;  and (b) demand or accept
from the Company or any other person any such payment or collateral.

         5.  Permitted  Payments and Liens.  Notwithstanding  the  provisions of
paragraph 4 hereof,  for so long as no material event of default has occurred or
exists under any  instrument  or agreement  evidencing  or securing the Superior
Debt, the indebtedness to General  Electric Capital  Corporation ("GE Capital"),
or the New Conseco  Note (as defined in  paragraph  22 hereof),  the Company may
make and  Creditors  may demand and  receive  regularly  scheduled  payments  of
interest, but not of principal, on the Junior Debt.

         6.  Turnover of Prohibited  Transfers.  If any payment on account of or
any  collateral  for any part of the Junior Debt is received by Creditors  other
than as  permitted  in  paragraph  5 hereof,  or as  approved  by the Algoods in
writing prior to such payment or transfer,  such payment or collateral  shall be
delivered  forthwith  by  Creditors  to the  Algoods for  application  to, or as
additional  security for, the Superior Debt, in the form received except for the
addition of any endorsement or assignment  necessary to effect a transfer of all
rights  therein to Algoods.  Until so delivered  any such payment or  collateral
shall be held by Creditors in trust for the Algoods and shall not be  commingled
with other funds or property of Creditors.


                                        2

<PAGE>



         7.  Obligations of Algoods.  In no event shall the Algoods be liable to
Creditors  for any failure to prove the Junior Debt,  to exercise any right with
respect thereto or to collect any sums payable thereon.

         8.  Subrogation.  Provided  that the  Superior  Debt has been fully and
finally paid and  discharged,  Creditors  shall be  subrogated  to the rights of
Algoods to receive  payments or  distributions  of cash,  property or securities
payable or  distributable  on account of the Superior  Debt to the extent of all
payments  and  distributions  paid  over to or for the  benefit  of the  Algoods
pursuant to this Agreement.

         9. No Effect on Conversion  Rate of Junior Debt.  The  Creditors  agree
that the  issuance  by the  Company of the 12%  Subordinated  Convertible  Notes
representing  the Superior Debt at a Conversion  Rate which may be less than the
Conversion  Rate  contained  in the 12%  Subordinated  Convertible  Notes  which
represent  the  Junior  Debt shall not  constitute  the  issuance  of rights and
options for the purchase  of, or stock and other  securities  convertible  into,
Additional  Shares of  Common  Stock as  defined  in  Section  7(e) of the Notes
evidencing  the Junior  Debt.  Nothing  contained  in the Notes  evidencing  the
Superior  Debt, or herein,  shall affect the  Conversion  Rate  contained in the
Notes evidencing the Junior Debt.

         10.  Duration  and  Termination.  This  Agreement  shall  constitute  a
continuing  agreement  of  subordination,  and shall  remain in effect until all
Superior  Debt,  and any  extensions  or renewals of the Superior Debt have been
fully  and  finally  discharged  with  interest  and other  applicable  charges,
including cost of collection and reasonable attorneys' fees.

    11. Default.  If any  representation or warranty in this Agreement or in any
instrument  evidencing  or  securing  the  Superior  Debt  proves  to have  been
materially  false when made,  or, in the event of a breach by either the Company
or Creditors  in the  performance  of any of the terms of this  Agreement or any
instrument  or agreement  evidencing or securing the Superior  Debt,  all of the
Superior Debt shall,  at the option of the Algoods,  become  immediately due and
payable  without   presentment,   demand,   protest,  or  notice  of  any  kind,
notwithstanding any time or credit otherwise allowed. At any time Creditors fail
to comply with any provision of this  Agreement that is applicable to Creditors,
the Algoods may demand specific  performance of this  Agreement,  whether or not
the Company has complied with this Agreement,  and may exercise any other remedy
available at law or equity.

    12.  Notices.  All  notices,  requests,  demands  and  other  communications
required or  permitted  under this  Agreement  or by law shall be in writing and
shall be deemed to have been duly given,  made and received only when  delivered
against  receipt or when  deposited  in the United  States  mail,  certified  or
registered mail,


                                        3

<PAGE>



return receipt  requested,  postage  prepaid,  addressed as set forth below, and
actually presented at the address of the noticed party.

         (a)  If to the Algoods:             c/o Russell E. Algood
                                             2800 South Olcott Blvd.
                                             Bloomington, IN  47401

         (b)  If to Creditors:               At the addresses set forth
                                             opposite their signatures below

         (c)  If to the Company:             1025 Acuff Road
                                             Bloomington, IN  47404
                                             Attention:  Chief Financial Officer

Any addressee may change the address to which  communications  are to be sent by
giving  notice of such change of address in  conformity  with the  provisions of
this paragraph for the giving of notice.

    13.  Algoods'  Duties  Limited.  The rights  granted to the  Algoods in this
Agreement are solely for their protection and nothing herein  contained  imposes
on the Algoods any duties with respect to any property  either of the Company or
of Creditor  heretofore or hereafter  received by the Algoods beyond  reasonable
care in the custody and preservation of such property while in their possession.
The  Algoods  have no duty to  preserve  rights  against  prior  parties  on any
instrument or chattel paper received from the Company or Creditors as collateral
security for the Superior Debt or any portion thereof.

    14.  Authority.  The Company and Creditors represent and warrant that  they 
have  authority to enter into this  Agreement  and that the persons  signing for
each party are authorized and directed to do so.

   15. Entire  Agreement.  This Agreement  constitutes  and expresses the entire
understanding  between the parties  hereto  with  respect to the subject  matter
hereof,   and  supersedes  all  prior  and  contempor   aneous   agreements  and
understandings,  inducements or conditions,  whether express or implied, oral or
written.  Neither  this  Agreement  nor any portion or  provision  hereof may be
changed, waived or amended orally or in any manner other than by an agreement in
writing  signed by the Company  and  Creditors,  and  approved in writing by the
Algoods.

   16.  Additional  Documentation.  The Company and Creditors  shall execute and
deliver to the Algoods  such  further  instruments  and shall take such  further
action as the  Algoods may at any time or times  reasonably  request in order to
carry out the provisions and intent of this Agreement.

   17.  Expenses.  The Company and the Creditors, as  the case may be, agree  to
pay the  Algoods on demand all  reasonable  expenses  of every  kind,  including
reasonable attorneys' fees, that the Algoods may incur in enforcing any of their
rights under this Agreement.


                                        4

<PAGE>



   18. Successors and Assigns.  This Agreement shall inure to the benefit of the
Algoods,  their  heirs,  legatees,  personal  representatives,   successors  and
assigns,  and  shall be  binding  upon  the  Company  and  Creditors  and  their
respective heirs, legatees, personal representatives, successors and assigns.

   19.  Governing Law.  The  validity,  construction  and  enforcement   of this
Agreement shall be governed by the internal laws of the State of Indiana.

   20.  Severability.  The provisions of this  Agreement are  independent of and
separable from each other. If any provision  hereof shall for any reason be held
invalid or  unenforceable,  it is the intent of the parties that such invalidity
or unenforceability shall not affect the validity or enforceability of any other
provi sion hereof, and that this Agreement shall be construed as if such invalid
or unenforceable provision had never been contained herein.

   21.  Counterparts.  This  Agreement  may  be  executed in  counterparts which
together shall  constitute this agreement,  although all parties have not signed
the same counterpart.

   22. New Conseco  Note.  It is  acknowledged  that  concurrently  herewith the
Company is issuing its 12% Subordinated Convertible Note in the principal amount
of  $10,000,000  to Conseco,  Inc.  (the "New  Conseco  Note") to  evidence  its
obligation to repay all amounts paid by Conseco,  Inc. to GE Capital pursuant to
a Limited Continuing Guaranty of even date herewith.  The indebtedness evidenced
by the New Conseco  Note is superior to the Junior Debt  pursuant to the Conseco
Subordination  Agreement, and to the New Algood Loans pursuant to the provisions
of the 12%  Subordinated  Convertible  Notes given to the Algoods,  each of even
date herewith.


                                        5

<PAGE>




         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
signed and delivered, this 16 day of September, 1997.


                                   GENERAL ACCEPTANCE CORPORATION


                                   By /s/ MARTIN C. BOZARON
                                   Printed:MARTIN C. BOZARON
                                   Title:CFO
                                                "Company"

                                   CAPITOL AMERICAN LIFE INSURANCE COMPANY
Address for Notices:

11825 N. Pennsylvania Street       By /s/ ROLLIN M. DICK
Carmel, IN  46032                  Printed:ROLLIN M. DICK
Attention: General Counsel         Title:Executive Vice President
3810 Easy Street                   Chief Financial Officer
Bloomington, IN  47404             /s/MALVIN L. ALGOOD
                                      Malvin L. Algood

3810 Easy Street                   /s/ JANET ALGOOD
Bloomington, IN  47204             Janet Algood

2800 South Olcott Blvd.            /s/ RUSSELL E. ALGOOD
Bloomington, IN  47401             Russell E. Algood

1805 Isleworth Court               /s/ JOHN G. ALGOOD
Oldsmar, FL  34677                 John G. Algood

                                              "Creditors"

         The foregoing  SUBORDINATION  AGREEMENT is accepted by the Algoods this
16th day of September, 1997.


                               /s/ MALVIN L. ALGOOD
                               Malvin L. Algood


                               /s/ RUSSELL E. ALGOOD
                               Russell E. Algood


                               /s/ JOHN G. ALGOOD
                               John G. Algood

                                              "Algoods"








                                        6


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