CONSECO INC
S-3, 1997-08-01
ACCIDENT & HEALTH INSURANCE
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     As filed with the Securities and Exchange Commission on August 1, 1997

                                                       REGISTRATION NO. 333-


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                              ---------------------



                                    FORM S-3
                             REGISTRATION STATEMENT
                        UNDER THE SECURITIES ACT OF 1933
                              ---------------------



CONSECO, INC.                               INDIANA               35-1468632
(Exact name of the Registrants          (State or other        (I.R.S. Employer
as specified in their respective          jurisdiction
charters)                               Identification No.)
                                        of incorporation or
                                          organization)


                            11825 N. Pennsylvania St.
                              Carmel, Indiana 46032
                                 (317) 817-6100
               (Address, including zip code, and telephone number,
               including area code, of each Registrant's principal
                               executive offices)

                              ---------------------

                             Karl W. Kindig, Esquire
                                  Conseco, Inc.
                            11825 N. Pennsylvania St.
                              Carmel, Indiana 46032
                                 (317) 817-6708
                (Name, address, including zip code, and telephone
              number, including area code, of agent for service for
                                each Registrant)

                              ---------------------

     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after the Registration Statement becomes effective.

     If the only  securities  being  registered  on this Form are being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. [ ]

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [ ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]
                                                       (Continued on next page)



<PAGE>
<TABLE>
<CAPTION>






                                          CALCULATION OF REGISTRATION FEE



===================================================================================================================================
                                                              PROPOSED MAXIMUM          PROPOSED MAXIMUM              AMOUNT OF
 TITLE OF EACH CLASS OF SECURITIES       AMOUNT TO BE          OFFERING PRICE          AGGREGATE OFFERING           REGISTRATION
         TO BE REGISTERED                REGISTERED              PER SHARE(2)               PRICE(2)                     FEE
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>                      <C>                      <C>                       <C>   
Common Stock of Conseco, Inc.,
  no par value..................         500,000(1)               $40.5625                 $20,281,250               $6,145.83
===================================================================================================================================

<FN>

(1)      Subject to increase (or decrease)  in  accordance  with  Rule 416  of  Regulation C  to reflect  a  merger,  consolidation,
         reorganization, recapitalization,  stock dividend,  stock split  or other change in the number of shares under the Conseco,
         Inc. Producer Stock Award and Option Plan.
(2)      Estimated solely  for  the  purpose  of  calculating   the registration fee pursuant to Rule 457(c), based upon a price  of
         $40.5625 per share, being the average of the high and  low  prices  per share   as  reported  in the consolidated reporting
         system on July 25, 1997.
</FN>
</TABLE>


         THE REGISTRANTS  HEREBY AMEND THIS REGISTRATION  STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE  DATE UNTIL THE  REGISTRANTS
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE  SECURITIES  ACT OF 1933 OR UNTIL THE  REGISTRATION  STATEMENT  SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE  COMMISSION,  ACTING PURSUANT TO SECTION 8(A), MAY
DETERMINE.




<PAGE>



Information   contained  herein  is  subject  to  completion  or  amendment.   A
registration  statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  this  prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any State in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.



<PAGE>



                              SUBJECT TO COMPLETION

                             PRELIMINARY PROSPECTUS
                               DATED JULY 31, 1997

PROSPECTUS
                                500,000 Shares
                                  Common Stock
                                  No Par Value

                                  CONSECO, INC.

         TO BE ISSUED UNDER THE CONSECO, INC. PRODUCER STOCK AWARD AND OPTION
         PLAN

         Conseco, Inc., (the "Company") is hereby offering the right to purchase
shares of its common stock, no par value ("Common  Stock"),  pursuant to options
and stock awards  granted  under the Company's  Producer  Stock Award and Option
Plan  (the  "Plan"),  to  certain  selected  producers,   agents  and  marketing
organizations  ("Producers") who market and sell insurance and other products of
the Company's  subsidiaries  (the "Company's  Subsidiaries").  The Company is an
Indiana  corporation  with  its  principal  executive  offices  at  11825  North
Pennsylvania  Street,  Carmel,  Indiana 46032, and its telephone number is (317)
817-6100.

         An aggregate of 500,000  shares of Common Stock may be issued under the
Plan,  subject to adjustments as described in the Plan and this Prospectus.  The
shares of Common Stock are offered by the Company only to Producers  pursuant to
(i) an award of shares of Common Stock under the Plan or (ii) valid exercises of
their  respective  options  granted under the terms of the Plan. No underwriting
discounts or commissions  will be paid in connection  with the offering of these
shares of Common  Stock.  The  Company's  Common Stock is traded on the New York
Stock Exchange under the symbol "CNC".  On July 30, 1997, the last reported sale
price of the Common Stock on the New York Stock Exchange was $42 per share.

                    ----------------------------------------

   THESE SECURITIES HAVE NOT  BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
   EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
   AND EXCHANGE  COMMISSION  OR ANY  STATE SECURITIES COMMISSION PASSED UPON THE
   ACCURACY OR ADEQUACY OF  THIS PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY
   IS A CRIMINAL OFFENSE.
                    ----------------------------------------

                  The date of this Prospectus is _______, 1997.


                                        1

<PAGE>



FOR  NORTH  CAROLINA  RESIDENTS:  THESE  SECURITIES  HAVE NOT BEEN  APPROVED  OR
DISAPPROVED BY THE  COMMISSIONER  OF INSURANCE FOR THE STATE OF NORTH  CAROLINA,
NOR HAS THE COMMISSIONER OF INSURANCE RULED UPON THE ACCURACY OR THE ADEQUACY OF
THIS DOCUMENT.

         State insurance holding company laws and regulations  applicable to the
Company generally provide that no person may acquire control of the Company, and
thus  indirect  control of its  insurance  subsidiaries,  unless such person has
provided certain  required  information to, and such acquisition is approved (or
not  disapproved)  by,  the  appropriate   insurance   regulatory   authorities.
Generally,  any  person  acquiring  beneficial  ownership  of 10% or more of the
Common  Stock  would be  presumed  to have  acquired  such  control,  unless the
appropriate insurance regulatory  authorities upon advance application determine
otherwise.

         NO PERSON HAS BEEN  AUTHORIZED TO GIVE ANY  INFORMATION  OR TO MAKE ANY
REPRESENTATIONS  NOT CONTAINED IN THIS PROSPECTUS,  ANY ACCOMPANYING  PROSPECTUS
SUPPLEMENT OR THE DOCUMENTS  INCORPORATED  OR DEEMED  INCORPORATED  BY REFERENCE
HEREIN. IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED
UPON AS  HAVING  BEEN  AUTHORIZED  BY THE  COMPANY.  THIS  PROSPECTUS  DOES  NOT
CONSTITUTE  AN  OFFER  TO  SELL,  OR A  SOLICITATION  OF AN  OFFER  TO BUY,  ANY
SECURITIES OTHER THAN THE REGISTERED SECURITIES TO WHICH IT RELATES, OR AN OFFER
TO SELL OR A  SOLICITATION  OF AN  OFFER  TO BUY  THOSE  SECURITIES  TO WHICH IT
RELATES,  IN ANY JURISDICTION WHERE, OR TO ANY PERSON TO WHOM, IT IS UNLAWFUL TO
MAKE SUCH OFFER OR SOLICITATION.  NEITHER THE DELIVERY OF THIS PROSPECTUS OR ANY
PROSPECTUS   SUPPLEMENT   NOR  ANY  SALE  MADE   HEREUNDER   SHALL,   UNDER  ANY
CIRCUMSTANCES,  CREATE ANY IMPLICATION THAT THERE HAS NOT BEEN ANY CHANGE IN THE
FACTS SET FORTH IN THIS  PROSPECTUS  OR IN THE AFFAIRS OF THE COMPANY  SINCE THE
DATE HEREOF.

                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and, in
accordance therewith, files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements and other information filed by the Company with the Commission can be
inspected  and  copied at the  public  reference  facilities  maintained  by the
Commission at 450 Fifth Street, N.W., Room 1024, Washington,  D.C. 20549, and at
the following  regional  offices of the Commission:  New York Regional Office, 7
World Trade Center,  13th Floor,  New York, New York 10048; and Chicago Regional
Office, Citicorp Center, 500 West Madison Street, Suite 1400, Chicago,  Illinois
60661. Copies of such material can be obtained from the Public Reference Section
of the  Commission at 450 Fifth  Street,  N.W.,  Washington,  D.C.  20549,  upon
payment of the prescribed  rates.  In addition,  the Commission  maintains a Web
site  at  http://www.sec.gov   that  contains  reports,  proxy  and  information
statements and other information regarding  registrants,  including the Company,
that file  electronically  with the  Commission.  Copies of such reports,  proxy
statements and other information can also be inspected at the offices of the New
York Stock Exchange, 20 Broad Street, New York, New York 10005.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 under the  Securities Act of 1933, as amended (the  "Securities  Act"),
with  respect  to  the  Securities  offered  hereby.   This  Prospectus,   which
constitutes  part of the  Registration  Statement,  does not  contain all of the
information set forth in the  Registration  Statement and the exhibits  thereto,
certain parts of which are omitted in accordance  with the rules and regulations
of the Commission.  Statements contained herein concerning the provisions of any
document do not purport to be complete and, in each  instance,  are qualified in
all respects by reference  to the copy of such  document  filed as an exhibit to
the Registration  Statement or otherwise filed with the Commission.  For further
information  with  respect to the Company  and the Common  Stock,  reference  is
hereby made to such Registration  Statement,  including the exhibits thereto and
the documents  incorporated  herein by  reference,  which can be examined at the
Commission's principal office, 450 Fifth Street, N.W.,  Washington,  D.C. 20549,
or copies of which can be  obtained  from the  Commission  at such  office  upon
payment of the fees prescribed by the Commission.


                                        2

<PAGE>



                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The  following  documents  previously  filed  by the  Company  with the
Commission  pursuant  to the  Exchange  Act  are  incorporated  herein  by  this
reference:

         1. Annual  Report on Form 10-K for the fiscal year ended  December  31,
1996  including  Part III thereof which is  incorporated  by reference  from the
Company's  proxy  statement  dated  April 10,  1997 for its  annual  meeting  of
shareholders (the "Company's Annual Report");

         2.  Quarterly Report on Form 10-Q for the quarter ended March 31, 1997;

         3.  Current  Reports on   Form  8-K  dated  April 1, 1997 and April 30,
1997; and

         4. The  description of the Company's  Common Stock in its  Registration
Statements  filed  pursuant to Section 12 of the Exchange Act, and any amendment
or report filed for the purpose of updating any such description.

         All documents filed by the Company  pursuant to Sections 13(a),  13(c),
14 or 15(d) of the Exchange Act  subsequent  to the date hereof and prior to the
termination  of the offering made hereby shall be deemed to be  incorporated  by
reference in this Prospectus or any Prospectus  Supplement and to be part hereof
from the date of filing of such documents.

         Any statement contained herein, or in a document incorporated or deemed
to be  incorporated  by  reference  herein,  shall be deemed to be  modified  or
superseded  for  purposes  of this  Prospectus  to the extent  that a  statement
contained herein or in any other subsequently filed document which also is or is
deemed to be  incorporated  by  reference  herein  modifies or  supersedes  such
statement.  Any such  statement so modified or  superseded  shall not be deemed,
except as so modified or superseded,  to constitute a part of this Prospectus or
any  Prospectus   Supplement.   To  the  extent  that  any  proxy  statement  is
incorporated  by  reference  herein,  such  incorporation  shall not include any
information  contained  in such proxy  statement  that is not,  pursuant  to the
Commission's  rules,  deemed to be "filed" with the Commission or subject to the
liabilities of Section 18 of the Exchange Act.

         The Company  will  provide  without  charge to each person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the  documents  incorporated  herein by  reference  (other than
exhibits to such documents unless such exhibits are specifically incorporated by
reference into such documents).  Any such request should be directed to James W.
Rosensteele,  Senior Vice President,  Corporate  Communications,  Conseco, Inc.,
11825 N. Pennsylvania  Street,  Carmel,  Indiana 46032 (telephone number:  (317)
817-2893).


                                        3

<PAGE>



                                   THE COMPANY

         The  Company is a  financial  services  holding  company.  The  Company
develops,  markets and administers annuity, health insurance and individual life
insurance  products.  The Company's  operating strategy is to grow the insurance
business  within its  subsidiaries  by focusing its resources on the development
and  expansion of  profitable  products and strong  distribution  channels.  The
Company has supplemented such growth by acquiring companies that have profitable
niche products, strong distribution systems and progressive management teams who
can work with the  Company  to  implement  the  Company's  operating  and growth
strategies.  Once a company has been acquired,  the Company's operating strategy
has been to consolidate and streamline management and administrative  functions,
to realize  superior  investment  returns  through active asset  management,  to
eliminate  unprofitable  products and distribution  channels,  and to expand and
develop profitable distribution channels and products.

        The  Company's   principal   executive  offices  are  located  at  11825
 N. Pennsylvania Street,  Carmel, Indiana 46032.  Its telephone  number is (317)
817-6100.


                             DESCRIPTION OF THE PLAN

         Background.  The  Board of  Directors  of the  Company  (the  "Board of
Directors") has adopted the Conseco,  Inc.  Producer Stock Award and Option Plan
(the "Plan").  The purpose of the Plan is to provide  incentives to increase the
financial  identification  of Producers  who market and sell the  insurance  and
other products of the Company's  Subsidiaries  with the long-term  growth of the
Company and the  interests of the Company's  shareholders  through the ownership
and performance of the Company's Common Stock, to enhance the Company's  ability
to retain Producers and to attract outstanding prospective Producers.


         The  summary  of the  Plan  which  appears  below is  qualified  in its
entirety by reference to the full text of the Plan  attached  hereto as Annex 1.
Because the Plan is not offered to employees, the Plan is not a "qualified plan"
within the  meaning of Section  401 of the  Internal  Revenue  Code of 1986,  as
amended (the  "Code"),  and is not subject to the  protective  provisions of the
Employee Retirement Income Security Act of 1974.

         Types of  Awards.  The Plan  provides  for the grant of awards of stock
options and  restricted or  unrestricted  stock.  Awards may be made to the same
person on more than one occasion and may be granted singly,  in combination,  or
in tandem as determined  by the Stock Award  Committee of the Board of Directors
(the "Stock Award Committee").

         Term.  The Plan  became  effective  as of May 13,  1997.  The Plan will
remain in effect until all awards have been  satisfied or expired unless earlier
suspended or terminated.  The Plan may be suspended or terminated at any time by
the Board of Directors,  but any such suspension or termination  will not affect
awards made prior to such suspension or termination.

         Administration.  The Plan is administered by the Stock Award Committee.
The members of the Stock Award  Committee are (i) the Chief  Executive  Officer,
(ii) the Chief Financial  Officer and (iii) the Chief  Marketing  Officer of the
Company if they are also directors of the Company.  If any such officer is not a
director,  the Board of Directors  will elect a member of the Board of Directors
to serve on the Stock Award  Committee  instead of such officer.  Subject to the
terms of the Plan, the Stock Award  Committee,  consistent with the terms of the
Plan,  will have authority (i) to select  Producers to receive  awards,  (ii) to
determine the timing,  form, amount or value and terms of grants and awards, and
the conditions and restrictions, if any, subject to which grants and awards will
be made and become  payable  under the Plan,  (iii) to construe  the Plan and to
prescribe rules and regulations with respect to the  administration  of the Plan
and (iv) to make such other  determinations  not inconsistent  with the Plan, as
the Stock Award Committee deems necessary or appropriate.  All decisions made by
the  Stock  Award  Committee  shall be final,  conclusive,  and  binding  on all
participants in the Plan.

         Optionees   should  contact  the  Secretary,   Conseco,   Inc.,   Legal
Department,  11825 N. Pennsylvania Street, Carmel, Indiana 46032, (317) 817-6120
to obtain additional  information with respect to the Plan or the administrators
of the Plan  serving on the Stock Award  Committee.  The current  members of the
Stock Award Committee are Messrs. Stephen C. Hilbert (Chairman),  Rollin M. Dick
and  Donald  F.  Gongaware  and  their  address  is  Conseco,   Inc.,  11825  N.
Pennsylvania Street, Carmel, Indiana 46032.

         Eligibility.  The selection of  participants  from Producers who market
and sell  insurance and other products of the Company's  Subsidiaries  is within
the discretion of the Stock Award Committee.


                                        4

<PAGE>



         Shares  Subject to the Plan. The number of shares of Common Stock which
may be issued under the Plan may not exceed 500,000.

         Shares of Common Stock shall be deemed to be issued under the Plan only
to the extent  actually  issued  pursuant  to the grant of a stock  award or the
exercise of a stock option.  To the extent that an award lapses or is forfeited,
any shares subject to such award shall again be made available for grant. In the
event of any  increases  or  decreases  in the number of issued and  outstanding
shares of Common  Stock  pursuant  to stock  splits,  mergers,  reorganizations,
recapitalizations,  stock dividends or other events described under the terms of
the Plan, appropriate adjustments will be made to the aggregate number of shares
available  for  issuance  under the Plan and the  number of  shares  subject  to
outstanding  stock awards and stock options,  in the exercise price per share of
outstanding  stock  options  and in the number and kinds of shares  which may be
distributed  under the Plan.  The terms of stock  options and stock awards shall
also be subject to adjustments by the Stock Award  Committee to reflect  changes
in the Company's capitalization.

         Stock Options.  The Stock Award  Committee may grant awards in the form
of options to purchase  shares of Common Stock.  The Stock Award Committee will,
in its sole discretion with regard to each stock option, determine the number of
shares subject to the option, the manner and time of the option's exercise,  the
exercise price of the option and such other terms and  conditions  including any
circumstances   under  which  options  would  be  subject  to  forfeiture,   not
inconsistent  with  provisions  of the Plan,  as the Stock Award  Committee  may
prescribe. Upon exercise of an option, the exercise price may, at the discretion
of the Stock Award Committee, be paid by a participant in cash, shares of Common
Stock or a combination  thereof.  The Stock Award  Committee  will determine the
effect on the optionee's rights under an option of an optionee's  termination as
a Producer (by reason of death, retirement, disability, or otherwise). An option
may not be  exercised  if the holder is then in  default  of the  payment of any
obligations owed to the Company or its subsidiaries.

         Restricted Stock. The Plan provides that shares of Common Stock subject
to  certain  restrictions  may be  awarded  to  Producers  from  time to time as
determined  by the  Stock  Award  Committee.  The  Stock  Award  Committee  will
determine the nature and extent of the restrictions on such shares, the duration
of such restrictions, and any circumstance under which restricted shares will be
forfeited.   The  Stock  Award  Committee  will  determine  the  effect  of  the
termination of a Producer's status as such (by reason of retirement, disability,
death or otherwise) prior to the lapse of any applicable restrictions.

         Unrestricted  Stock.  The Plan  provides  that  unrestricted  shares of
Common  Stock  may be  awarded  to  selected  Producers  from  time  to  time as
determined by the Stock Award  Committee  upon such terms and  conditions as the
Stock Award Committee may from time to time determine in its sole discretion.

         Awards  Subject to Performance  Criteria.  On such terms and subject to
such  conditions  as the Stock  Award  Committee,  in its sole  discretion,  may
determine,  the Company may provide for options or stock awards to be granted in
the future to Producers within a marketing organization of the Company or any of
its  subsidiaries or other  Producers  subject to satisfaction of performance or
other  criteria.  For example,  the Company may provide for stock  options to be
granted to Producers  within a marketing  organization  after a calendar year in
which the  marketing  organization  met a certain level of sales of insurance or
other  products of the  Company's  Subsidiaries.  The exact  amount of shares of
Common  Stock  subject  to such  an  option  and the  exercise  price  could  be
determined by reference to formulas determined by the Stock  Award Committee, in
its sole discretion.
  
         Agreements. Each award under the Plan will be evidenced by an agreement
in such form and containing such provisions not inconsistent with the provisions
of the  Plan as the  Stock  Award  Committee  from  time to  time  approves.  In
applicable situations,  such agreements may include provisions providing for the
payment of the exercise  price, in whole or in part, by the delivery of a number
of shares of Common  Stock (plus cash if  necessary)  having a fair market value
equal to any option price. Such agreements may also include, without limitation,
provisions  relating  to (i)  vesting,  (ii) tax matters  (including  provisions
prohibiting  a holder from making an election  under  Section 83(b) of the Code)
and (iii) any other matters not  inconsistent  with the terms and  provisions of
the Plan that the Stock Award Committee, in its sole discretion, determines. The
terms and conditions of agreements need not be similar or identical.

         Amendment. The Board of Directors may at any time terminate, suspend or
amend the Plan in any respect.  No amendment,  suspension or  termination of the
Plan  shall,  without the consent of any  optionee  or  participant  in the Plan
adversely affected by such termination, suspension or amendment, alter or impair
the rights of such person under any options or other awards  previously  granted
under the Plan.

         Change of Control.  The Stock Award Committee,  in its sole discretion,
may determine that upon the occurrence of a Change of Control (as defined in the
Plan), an award  outstanding  shall be adjusted to efect such Change of Control,
including,  but not limited to, (a) termination of each award within a specified
number of days  after  notice  to the  holder  thereof,  and such  holder  shall
receive,  with respect to each share of Common Stock subject to such award, cash
in an amount  equal to the excess of (i) the higher of (x) the Fair Market Value
(as defined in the Plan) of such share of Common Stock  immediately prior to the
occurrence  of such  transaction  or (y) the  value of the  consideration  to be
received in such  transaction  for one share of Common Stock over (ii) the price
per  share,  if  applicable,  of Common  Stock  set  forth in such  award or (b)
assumption of each award by the acquiring party. If the consideration offered to
shareholders  of the  Company in any  transaction  described  in this  paragraph
consists of anything other than cash, the Stock Award  Committee shall determine
the fair cash equivalent of the portion of the consideration

                                        5

<PAGE>



offered which is other than cash. A "Change of Control" of the Company is deemed
to occur under the Plan if: (i) any  "person,"  as such term is used in Sections
13(d) and 14(d)(2) of the Exchange Act, becomes the beneficial  owner,  directly
or  indirectly,  of  securities of the Company  representing  25% or more of the
combined voting power of the Company's  outstanding  securities then entitled to
vote for the  election of  directors;  or (ii) as the result of a tender  offer,
merger, consolidation,  sale of assets, or contest for election of directors, or
any combination of the foregoing  transactions  or events,  individuals who were
members of the Board of Directors of the Company  immediately  prior to any such
transaction  or event shall not  constitute a majority of the Board of Directors
following  such  transaction  or event.  However,  no change of control shall be
deemed to have  occurred if and when either (A) any such change is the result of
a  transaction  which  constitutes  a "Rule 13e-3  transaction"  as such term is
defined in Rule 13e-3  promulgated under the Exchange Act or (B) any such person
becomes,  with the  approval  of the  Board of  Directors  of the  Company,  the
beneficial owner of securities of the Company  representing 25% or more but less
than  50%  of the  combined  voting  power  of the  Company's  then  outstanding
securities  entitled  to vote  with  respect  to the  election  of its  Board of
Directors and in connection therewith represents,  and at all times continues to
represent,  in a filing, as amended, with the Securities and Exchange Commission
on Schedule 13D or Schedule 13G (or any successor  Schedule  thereto) that "such
person has acquired such  securities for investment and not with the purpose nor
with the effect of changing or  influencing  the control of the Company,  nor in
connection  with or as a participant in any  transaction  having such purpose or
effect", or words of comparable meaning and import.

         Stock  Options.  Under current  federal  income tax law, the grant of a
non-qualified stock option has no tax effect on the Company or the option holder
to whom  it is  granted.  Generally,  the  Company  will  be  allowed  to take a
deduction  for federal  income tax  purposes in an amount equal to the excess of
the fair market value of the shares at the time of exercise by the option holder
over the exercise price at the time the option holder exercises his or her stock
option.  Generally, the exercise of the option will result in ordinary income to
the option  holder equal to the amount of the  deduction  allowed to be taken by
the Company.

         If the option  holder  pays cash to  exercise  the  option,  the option
holder's tax basis in the shares  received will be the aggregate  exercise price
paid by the option  holder  plus the amount of taxable  income  recognized  upon
exercise.  Upon any subsequent  disposition of such shares, gain or loss will be
capital gain or loss and will be long term if such shares are held more than one
year after exercise.

         If the option  holder pays the exercise  price by  delivering  existing
shares of Common  Stock,  the tax  treatment  of the income from the  difference
between the exercise  price and the fair market  value of the stock  received is
the same as described above.  Generally,  the option holder will not recognize a
gain on the transfer of the option holder's  existing stock.  The  corresponding
number of shares  received  on exercise of the option will be treated as if they
are the same as the shares used to pay for the  exercise  of the  option.  Thus,
gain on the shares used to pay the  exercise  price will be  deferred  until the
substituted shares received are later sold. The optionee must recognize ordinary
income equal to the fair market value of the number of shares acquired in excess
of the  number  of  shares  used for the  stock  option  exercise  (the  "excess
shares").  The excess  shares  would then have a tax basis equal to the ordinary
income  recognized.  The Company would also be entitled to a deduction  equal to
the ordinary income recognized by the optionee.

         Effect of Restrictions. Under general tax rules, if the shares received
on exercise of non-qualified options are subject to restrictions on transfer and
risk of forfeiture,  taxation of the transaction  (and the Company's  deduction)
will be deferred until the restrictions  lapse,  unless the participant makes an
election  to be taxed  at the time of  exercise  in which  case a  corresponding
deduction  will be allowed for the  Company.  Award  agreements  may  prohibit a
holder from making an election to be taxed before the lapse of the restrictions.

         Restricted Shares. An individual  receiving restricted shares generally
will recognize ordinary income when the restrictions lapse in an amount equal to
the excess of (i) the fair  market  value of the  shares of Common  Stock at the
time the restrictions lapse over (ii) any amount paid for the restricted shares.
However,  the individual may elect,  within 30 days after the date of receipt of
the restricted  shares,  to report  ordinary  income at the time of such receipt
equal to the excess of (i) the fair  market  value of the  restricted  shares of
Common  Stock at the time the  restrictions  lapse over (ii) any amount paid for
the  restricted  shares.  One risk in making such an  election  is that,  if the
restrictions  fail to lapse for any reason,  the individual will not be entitled
to a deduction.  Generally, the Company will be entitled to a deduction equal to
the  amount  of  income  recognized  by the  individual  at the time  income  is
recognized. An individual

                                        6

<PAGE>



disposing of restricted  shares will  recognize  short term or long term capital
gain or loss, depending on whether their stock is held for less or more than one
year from (a) the date the restrictions lapse (if no election has been made), or
(b) from the date of receipt if an election has been made.

         Unrestricted Shares. A participant  receiving any award of unrestricted
shares of Common Stock will recognize income,  and the Company will generally be
allowed a  deduction,  when the award is paid.  The  amount of cash and the fair
market value of the shares of Common Stock  received will be ordinary  income to
the  participant,  and the Company will generally be entitled to a tax deduction
in an amount equal to the ordinary income recognized by the participant.


PURCHASE OF COMMON STOCK PURSUANT TO STOCK OPTIONS UNDER THE PLAN

         Method  of  Exercise.  Options  granted  under  the  Plan  may  only be
exercised  by written  notice to the Stock Award  Committee or such other person
designated by the Stock Award Committee at Conseco,  Inc., 11825 N. Pennsylvania
Street,  Carmel,  Indiana 46032. The notice must specify the exact name, address
and social security number of the optionee and list the options to be exercised.
The Company may from time to time  require  additional  information  in order to
effectuate the exercise. The notice must also state the method of payment of the
exercise price and be accompanied by such payment.  The Company currently allows
several methods of payment as discussed below under "-Payment for Shares."

         Exercise Price. The Stock Award Committee determines the exercise price
per  share  in  its  sole  discretion  based  upon  such  factors  as  it  deems
appropriate.

         Payment for Shares. The Plan provides that shares purchased through the
exercise of an option must be paid for in full either (i) in cash  (checks  made
payable to "Conseco, Inc." are acceptable);  (ii) with a number of shares of the
Company's  Common Stock having a fair market value equal to the exercise  price;
(iii) pursuant to a "cashless" exercise program through a broker, bank, or other
financial intermediary acceptable to the Company, where the Company has received
adequate  assurances  that the exercise price and any required tax  withholdings
will be paid to the Company;  or (iv) any combination of (i),(ii) or (iii).  The
certificates  evidencing  the shares to be used for payment  must be endorsed in
blank as specified on the reverse side of such certificates.

         Rights as a  Stockholder.  No stock  will be issued  until  payment  is
received, and as a holder of options, an optionee has no rights as a stockholder
of the  Company  until the option is  exercised  and the stock is issued.  If an
optionee  chooses  to use  shares of Common  Stock to pay all or a portion of an
option exercise price, the shares of stock surrendered in payment will be valued
at the closing  price on the date written  notice of exercise is received by the
Company and, for dividend payment purposes, shall not be cancelled and therefore
shall be deemed to be outstanding  until new  certificates for the option shares
so purchased are issued.

LIMITATIONS ON EXERCISE OF STOCK OPTIONS

         Maximum  Exercise  Period.  While the Plan  contains  certain  specific
provisions  pertaining  to  the  exercise  and  lapse  of  options  upon  death,
termination of employment or retirement, the Plan does not specify the length of
time an option  granted under the Plan may be  exercisable  from the date it was
granted.  The Stock Award Committee  establishes such a period for each grant of
options.  The exercise period is then reflected in each optionee's  stock option
agreement.

         Death.  If an optionee  dies while a  Producer,  then the option may be
exercised  within  twelve  months  of the  date  of  death  by the  executor  or
administrator of the optionee's  estate or the optionee's  legatees or heirs but
only within the original  term of the option and only to the extent the deceased
optionee could have exercised the option on the date of death.

         Other Terminations of Employment.  Options may be exercisable for up to
three months  following  termination  of status as a Producer for reasons  other
than death, permanent and total disability, for cause or voluntarily without the
Company's written consent.

         Disability.  If an optionee's  status as a producer  terminates  due to
permanent  and total  disability,  the optionee  may  exercise  any  outstanding
options,  to the extent  exercisable at the time of  termination,  within twelve
months of the date terminated.




                                        7

<PAGE>



ASSIGNMENT OF OPTIONS

         Pursuant  to the tax  laws  and the  provisions  of the  Plan,  options
granted  under the Plan are not  transferable  other than by will or the laws of
descent  and  distribution  and are  exercisable  only by the person to whom the
option was granted or by his or her estate or heirs as described above. However,
the Stock Award Committee may, in its sole discretion, provide for or permit the
transfer of awards by gift to any member of a holder's immediate family.


                                        8

<PAGE>



                                 USE OF PROCEEDS

         The  purpose  of the Plan is to  provide an  additional  incentive  for
Eligible  Participants  to  promote  the  insurance  and other  products  of the
Company's  Subsidiaries  and to generally  promote the success of the  Company's
business,  rather than to obtain  proceeds for any particular  purpose.  The net
proceeds  that become  available to the Company  through the exercise of options
and sales of  Common  Stock  pursuant  to the terms of the Plan will be used for
general corporate purposes.

             RATIOS OF EARNINGS TO FIXED CHARGES, EARNINGS TO FIXED
                      CHARGES AND PREFERRED STOCK DIVIDENDS
            AND EARNINGS TO FIXED CHARGES, PREFERRED STOCK DIVIDENDS
               AND DISTRIBUTIONS ON COMPANY-OBLIGATED MANDATORILY
              REDEEMABLE PREFERRED SECURITIES OF SUBSIDIARY TRUSTS

         The  following  table sets forth the  Company's  ratios of  earnings to
fixed  charges,  earnings to fixed  charges and  preferred  stock  dividends and
earnings to fixed  charges,  preferred  stock  dividends  and  distributions  on
Company-obligated  mandatorily  redeemable  preferred  securities  of subsidiary
trusts  for each of the five years  ended  December  31,  1996 and for the three
months ended March 31, 1996 and 1997.
<TABLE>
<CAPTION>



                                                                                                THREE MONTHS
                                                  YEAR ENDED DECEMBER 31,                      ENDED MARCH 31,
                                                  -----------------------                      ---------------
                                           1992      1993      1994      1995      1996         1996     1997
                                           ----      ----      ----      ----      ----         ----     ----

<S>                                        <C>       <C>       <C>       <C>       <C>          <C>      <C> 
Ratio of earnings to fixed charges:
  As reported............................  1.54X     2.19X     2.26X     1.57X     1.61X        1.69X    1.89X
  Excluding interest on annuities and
     financial products(1)(2)............  6.24X     8.85X     4.55X     3.80X     4.55X        4.51X    7.36X
Ratio of earnings to fixed charges and
  preferred dividends:
     As reported.........................  1.50X     2.04X     1.95X     1.50X     1.50X        1.54X    1.84X
     Excluding interest on annuities and
       financial products(1)(2)..........  5.09X     6.00X     3.14X     3.06X     3.14X        3.01X    6.21X
Ratio of earnings to fixed charges,
  preferred dividends and distributions
  on Company-obligated mandatorily
  redeemable preferred securities of
  subsidiary trusts:
     As reported.........................  1.50X     2.04X     1.95X     1.50X     1.49X        1.54X    1.74X
     Excluding interest on annuities and
       financial products(1)(2)..........  5.09X     6.00X     3.14X     3.06X     3.06X        3.01X    4.54X


<FN>
(1)   These ratios are included to assist the reader in analyzing  the impact of
      interest on  annuities  and  financial  products  (which is not  generally
      required to be paid in cash in the period it is  recognized).  Such ratios
      are not intended to, and do not,  represent the following  ratios prepared
      in accordance with generally accepted accounting principles ("GAAP"):  the
      ratio of earnings to fixed charges; the ratio of earnings to fixed charges
      and  preferred  dividends;  or the  ratio of  earnings  to fixed  charges,
      preferred  dividends and  distributions on  Company-obligated  mandatorily
      redeemable preferred securities of subsidiary trusts.

(2)   Excludes  interest  credited to annuity and  financial  products of $506.8
      million, $408.5 million, $134.7 million, $585.4 million and $668.6 million
      for the  years  ended  December  31,  1992,  1993,  1994,  1995 and  1996,
      respectively,  and $139.1  million and $189.9 million for the three months
      ended March 31, 1996 and 1997, respectively.
</FN>
</TABLE>



                                        9

<PAGE>



                                  LEGAL MATTERS

      The  legal  validity  of the  Common  Stock has been  passed  upon for the
Company by Karl W. Kindig,  Senior Vice  President,  Legal of Conseco  Services,
LLC, a subsidiary  of the  Company.  Mr.  Kindig is a full-time  employee of the
Company and owns shares and holds options to purchase shares of Common Stock.

                                     EXPERTS

      The consolidated  financial  statements and schedules of the Company as of
December 31, 1996 and 1995,  and for each of the three years in the period ended
December  31, 1996  incorporated  by  reference  in this  Prospectus,  have been
audited by Coopers & Lybrand L.L.P.,  independent  accountants,  as set forth in
their reports thereon included therein and are incorporated  herein by reference
in reliance  upon such reports  given upon the authority of such firm as experts
in accounting and auditing.

                    CONTINUOUS OFFERING PURSUANT TO RULE 415

      The  Common  Stock  offered  hereby is being  registered  on a delayed  or
continuous basis pursuant to Rule 415 of the Commission for purposes of allowing
the exercise of options by optionees in  accordance  with the terms of the Plan.
As set forth above  under the caption  "INCORPORATION  OF CERTAIN  DOCUMENTS  BY
REFERENCE," information concerning the Company and the Common Stock is available
from reports filed by the Company with the Commission in current reports on Form
8-K,  quarterly  reports  on Form 10-Q,  and  annual  reports on Form 10- K. All
optionees are  encouraged  to carefully  review the current  information  before
making  decisions  concerning  the exercise of options  granted  pursuant to the
Plan.



















                                       10

<PAGE>
                                                                         ANNEX 1

                                  CONSECO, INC.

                      PRODUCER STOCK AWARD AND OPTION PLAN


                                   ARTICLE I.

                                     Purpose

         The purpose of the CONSECO,  INC.  PRODUCER STOCK AWARD AND OPTION PLAN
(the  "Plan") is to provide a means  through  which  CONSECO,  INC.,  an Indiana
corporation  (the  "Company"),  and its subsidiaries may attract and retain able
persons  and  organizations  to  become  or  continue  as  producers,  agents or
marketing  organizations who market and sell insurance and other products of the
subsidiaries  of the Company  and to provide a means  whereby  such  persons and
organizations,  whose present and potential  contributions to the welfare of the
Company  are of  importance,  can obtain and  maintain  stock  ownership  in the
Company,  thereby strengthening their concern for the welfare of the Company and
their  relationship with the Company.  The Plan is also intended to provide such
persons with additional  incentives designed to enhance the profitable growth of
the Company.  Accordingly,  the Plan provides for the granting of Stock Options,
Stock Awards or any  combination of the  foregoing,  as is best suited under the
circumstances.


                                   ARTICLE II.

                                   Definitions

         The  following  definitions  shall be  applicable  throughout  the Plan
unless specifically modified by any paragraph:

         (a) "Award" means, individually  or collectively,  any Option or  Stock
Award.

         (b) "Award Agreement"  means  an Option  Agreement  or  a  Stock  Award
Agreement.

         (c) "Board" means the Board of Directors of the Company.

         (d) A "Change of Control" of the Company shall mean a change of control
of a nature  that would be  required  to be reported in response to Item 6(e) of
Schedule  14A of  Regulation  14A  promulgated  under  the 1934  Act as  revised
effective  January  20,  1987,  or, if Item 6(e) is no  longer  in  effect,  any
regulations  issued by the  Securities and Exchange  Commission  pursuant to the
1934 Act which serve similar


<PAGE>



purposes; provided, that, without limitation, (x) such a change of control shall
be deemed to have  occurred  if and when  either (A) except as  provided  in (y)
below,  any  "person"  (as such term is used in Sections  13(d) and 14(d) of the
1934 Act) is or  becomes a  "beneficial  owner" (as such term is defined in Rule
13d-3 promulgated under the 1934 Act), directly or indirectly,  of securities of
the  Company  representing  25% or  more of the  combined  voting  power  of the
Company's  then  outstanding  securities  entitled  to vote with  respect to the
election  of its Board of  Directors  or (B) as the  result  of a tender  offer,
merger, consolidation,  sale of assets, or contest for election of directors, or
any combination of the foregoing  transactions  or events,  individuals who were
members of the Board of Directors of the Company  immediately  prior to any such
transaction  or event shall not  constitute a majority of the Board of Directors
following such  transaction or event, and (y) no such change of control shall be
deemed to have  occurred if and when either (A) any such change is the result of
a  transaction  which  constitutes  a "Rule 13e-3  transaction"  as such term is
defined  in Rule  13e-3  promulgated  under the 1934 Act or (B) any such  person
becomes,  with the  approval  of the  Board of  Directors  of the  Company,  the
beneficial owner of securities of the Company  representing 25% or more but less
than  50%  of the  combined  voting  power  of the  Company's  then  outstanding
securities  entitled  to vote  with  respect  to the  election  of its  Board of
Directors and in connection therewith represents,  and at all times continues to
represent,  in a filing, as amended, with the Securities and Exchange Commission
on Schedule 13D or Schedule 13G (or any successor  Schedule  thereto) that "such
person has acquired such  securities for investment and not with the purpose nor
with the effect of changing or  influencing  the control of the Company,  nor in
connection  with or as a participant in any  transaction  having such purpose or
effect," or words of comparable  meaning and import. The designation by any such
person,  with the approval of the Board of Directors of the Company, of a single
individual  to serve as a member of, or observer at meetings  of, the  Company's
Board of Directors, shall not be considered "changing or influencing the control
of the Company" within the meaning of the immediately  preceding  clause (B), so
long as such  individual  does not constitute at any time more than one-third of
the total number of directors serving on such Board.

         (e)      "Common Stock" means the common stock, no par value per share,
of the Company.

         (f)      "Company" means Conseco, Inc., an Indiana corporation, and any
successor thereto.

         (g)      "1934 Act" means  the  Securities  Exchange  Act  of  1934, as
amended.

                                       A-2

<PAGE>




         (h)  "Exercise  Price" means the price  established  by the Stock Award
Committee  as the  consideration  that  must be paid to  purchase  Common  Stock
pursuant to the exercise of an Option.

         (i) "Fair Market Value" means,  as of any specified  date,  the mean of
the reported high and low sales prices of the Common Stock on the stock exchange
composite  tape on that date,  or if no prices are reported on that date, on the
last preceding date on which such prices of Common Stock are so reported. If the
Common Stock is traded over the counter at the time a determination  of its fair
market  value is required to be made  hereunder,  its fair market value shall be
deemed to be equal to the average of the closing bid and asked  prices of Common
Stock for the time period and business days specified in an Award Agreement.  In
the event  Common Stock is not publicly  traded at the time a  determination  of
this value is  required  to be made  hereunder,  the  determination  of its fair
market  value  shall be made by the Stock Award  Committee  in such manner as it
deems appropriate.

         (j)      "Holder" means a Producer who has been granted an Award.

         (k)      "Option" means an Award granted under Article VII of the Plan.

         (l)      "Option Agreement"  means  a  written  agreement  between  the
Company and a Holder with respect to an Option.

         (m)      A "person"  means  an  individual,  corporation,  partnership,
limited liability company, proprietorship or joint venture.

         (n) "Plan" means Conseco, Inc. Producer Stock Award and Option Plan, as
amended from time to time.

         (o) A "Producer" means any person or marketing  organization  appointed
or  contracted  to sell  insurance  or any other  products of the Company or its
subsidiaries in an agency, brokerage or similar relationship with the Company or
its  subsidiaries  or any  entity  or  person  who  supervises  or  manages  the
activities of such persons.

         (p) "Stock Award" means  an  Award  granted  under  Article VIII of the
Plan.

         (q) "Stock  Award  Agreement"  means a written  agreement  between  the
Company and a Holder with respect to a Stock Award.


                                       A-3

<PAGE>




         (r) "Stock  Award  Committee"  means a  committee  consisting  of three
members of the Board which  shall  include  the Chief  Executive  Officer of the
Company,  the Chief  Marketing  Officer of the Company  and the Chief  Financial
Officer of the Company,  if such officers are members of the Board.  If any such
officer is not a director, the Board may elect a member of the Board to serve on
the Stock Award Committee  instead of such officer.  The Chief Marketing Officer
shall be the chairman of the Stock Award Committee.

         (s) "Total and Permanent  Disability" means the inability of a Producer
to provide  meaningful  service  for the Company  and its  subsidiaries due to a
medically  determinable  physical or mental  impairment.  Such  determination of
total and permanent disability shall be made by the Company.


                                  ARTICLE III.

                     Effective Date and Duration of the Plan

         The Plan shall be effective  as of November  22, 1996,  the date of its
adoption by the Board.  The Plan shall remain in effect until all Awards granted
under the Plan have been  satisfied  or  expired  unless  earlier  suspended  or
terminated as permitted herein.

                                   ARTICLE IV.

                           Administration of the Plan

         Section 4.01 Administration  by  the  Stock  Award  Committee. The Plan
shall be administered by the Stock Award Committee.

         Section 4.02 Powers.  Subject to the  provisions of the Plan, the Stock
Award  Committee shall have sole authority,  in its sole  discretion,  to select
Producers  to  receive  Awards,  to  determine  commitments  to issue  Awards to
Producers and the terms and conditions of such Awards including, but not limited
to, the criteria for the  granting of Awards,  type of Award to be granted,  the
number of shares of Common Stock which may be issued under each Option and Stock
Award and any restrictions applicable to an Award. In making such determinations
the Stock  Award  Committee  may take into  account  the nature of the  services
rendered by the  Producers,  their  present and potential  contributions  to the
Company's success, the recommendations of marketing organizations under whom the
Producers may be sub-agents and such other factors as the Stock Award  Committee
in its sole discretion shall deem relevant.

         Section 4.03  Additional  Powers.  The Stock Award Committee shall have
such  additional  powers as may be required to enable it to administer  the Plan
and to carry out its duties hereunder.  Subject to the express provisions of the
Plan, the Stock Award Committee is authorized to construe the Plan and any Award
Agreements issued thereunder,  to prescribe such rules and regulations  relating
to the Plan as it may deem advisable to carry out the Plan, and to determine the
terms, restrictions and

                                       A-4

<PAGE>



provisions  of each  Award or  commitment  to make  Awards and to make all other
determinations  necessary or advisable  for  administering  the Plan.  The Stock
Award  Committee  may correct any defect or supply any omission or reconcile any
inconsistency  in any  agreement  relating  to an Award in the manner and to the
extent it shall deem expedient to carry it into effect.  The  determinations  of
the Stock Award Committee on the matters referred to in this Article IV shall be
conclusive.


                                   ARTICLE V.

                       Grant of Options and Stock Awards;
                           Shares Subject to the Plan

         Section 5.01 Stock Grant and Award  Limits.  The Stock Award  Committee
may from time to time grant Awards to one or more Producers  determined by it to
be eligible for  participation  in the Plan in accordance with the provisions of
Article VI. The Stock Award Committee may from time to time cause the Company to
enter into  commitments to grant Awards in the future based upon the achievement
of performance and other criteria. Subject to Article X, the aggregate number of
shares  of Common  Stock  that may be issued  under  the Plan  shall not  exceed
500,000  shares.  Shares shall be deemed to have been issued under the Plan only
to the extent actually issued and delivered  pursuant to an Award. To the extent
that an Award lapses or the rights of its Holder terminate, any shares of Common
Stock  subject to such Award shall again be available for the grant of an Award.
Separate  stock  certificates  shall be issued by the Company  for those  shares
acquired pursuant to the exercise of any Option.

         Section  5.02 Stock  Offered.  The stock to be offered  pursuant to the
grant of an Award may be  authorized  but unissued  Common Stock or Common Stock
previously issued and outstanding and reacquired by the Company.


                                   ARTICLE VI.

                                   Eligibility

         Awards made pursuant to the Plan may be granted only to persons who, at
the time of  grant,  are  Producers.  An Award may be  granted  on more than one
occasion to the same person,  and,  subject to the  limitations set forth in the
Plan, such Award may include Options, Stock Awards or any combination thereof.



                                       A-5

<PAGE>



                                  ARTICLE VII.

                                  Stock Options

         Section 7.01 Option  Period. The  term  of  each  Option  shall  be  as
specified by the Stock Award Committee at the date of grant.

         Section 7.02  Limitations  on Exercise of Option.  An Option shall vest
and/or be exercisable in whole or in part and at such times as may be determined
by the Stock Award Committee.

         Section  7.03 Option  Agreement.  Each Option  shall be evidenced by an
Option  Agreement in such form and containing such  provisions not  inconsistent
with the  provisions of the Plan as the Stock Award  Committee from time to time
shall approve.  An Option  Agreement may provide for the payment of the Exercise
Price,  in whole or in part,  in cash,  by the  delivery of Common  Stock or any
combination thereof.  Moreover,  an Option Agreement may provide for a "cashless
exercise"  of the Option.  Such Option  Agreement  may also  include  provisions
relating to vesting, tax matters and any other matters not inconsistent with the
terms and  provisions of this Plan that the Stock Award  Committee shall, in its
sole discretion, determine to be appropriate.  The terms and conditions relating
to different  grants of Options and the related  Option  Agreements  need not be
similar or identical.


         Section 7.04 Exercise  Price and Payment.  The Exercise  Price shall be
determined  by the Stock  Award  Committee,  but such  Exercise  Price  shall be
subject to adjustment as provided in Article X. The Option may be exercised,  in
whole or in part,  as  provided by the Stock  Award  Committee  or in the Option
Agreement.  An Option may not be  exercised  if the Holder is then in default in
the payment of any obligations  owed to the Company or any of its  subsidiaries.
The Exercise  Price of an Option shall be paid in full in the manner  prescribed
by the Stock Award Committee or in the Option Agreement.

         Section 7.05 Shareholder Rights and Privileges. The Holder of an Option
shall be entitled to the privileges and rights of a shareholder as to the Common
Stock  which is the  subject of an Option  only with  respect to such  shares of
Common  Stock as have been  purchased  under the  Option and  registered  in the
Holder's name.

         Section  7.06  Options  and Rights in  Substitution  for Stock  Options
Granted by Other  Corporations.  Options may be granted under the Plan from time
to time in  substitution  for  stock  options  held by  individuals  who  become
Producers as a result of a merger or  consolidation of the corporation with whom
they had an  agent  relationship  with  the  Company  or any  subsidiary  of the
Company, or the acquisition by the Company or a subsidiary of the Company of the
assets of such corporation, or the acquisition by the Company or a subsidiary of
the Company of stock of such  corporation  with the result that such corporation
becomes a subsidiary of the Company.


                                       A-6

<PAGE>



                                  ARTICLE VIII.

                                  Stock Awards

         Section 8.01  Restriction  Period To Be  Established by the Stock Award
Committee.  At the time a Stock  Award is made,  the Stock Award  Committee  may
establish a period of time for which restrictions (the "Restriction Period") are
applicable  to such Award.  Each Stock  Award may have a  different  Restriction
Period,  in the sole  discretion of the Stock Award  Committee.  The Restriction
Period  applicable  to a particular  Stock Award shall not be changed  except as
permitted by Article VIII, Section 8.02.

         Section 8.02 Other Terms and Conditions.  Common Stock awarded pursuant
to a Stock Award shall be represented by a stock  certificate  registered in the
name of the Holder of such Stock Award. If provided for by the Award  Agreement,
the  Holder  shall have the right to receive  dividends  during the  Restriction
Period,  to vote Common Stock subject thereto and to enjoy all other shareholder
rights,  except that (i) the Holder may not sell,  transfer,  pledge,  exchange,
hypothecate or otherwise dispose of the stock during the Restriction Period, and
(ii) a breach  of the  terms  and  conditions  established  by the  Stock  Award
Committee pursuant to the Stock Award Agreement, shall cause a forfeiture of the
Stock Award.  At the time of such Award,  the Stock Award  Committee may, in its
sole discretion, prescribe additional terms, conditions or restrictions relating
to  Stock  Awards,  including,  but not  limited  to,  rules  pertaining  to the
termination  of service  as a  Producer  (by  retirement,  disability,  death or
otherwise)  of a Holder prior to  expiration  of the  Restriction  Period.  Such
additional terms, conditions or restrictions shall be set forth in a Stock Award
Agreement made in  conjunction  with the Award.  Such Stock Award  Agreement may
also include,  without  limitation,  provisions  relating to tax matters and any
other matters not  inconsistent  with the provisions of this Plan that the Stock
Award Committee shall in its sole discretion determine. The terms and conditions
of the respective Stock Award Agreements need not be similar or identical.

         Section 8.03 Payment for Stock Award.  The Stock Award  Committee shall
determine the amount and form of any payment for Common Stock received  pursuant
to a Stock Award, provided that in the absence of such a determination, a Holder
shall not be required to make any payment for Common Stock received  pursuant to
a Stock Award, except to the extent otherwise required by law.

         Section  8.04  Agreements.  At the time any  Award is made  under  this
Article  VIII,  the  Company  and the  Holder  shall  enter  into a Stock  Award
Agreement setting forth each of the matters  contemplated  hereby and such other
matters as the Stock Award Committee may determine to be appropriate.  The terms
and provisions of the respective  Stock Award  Agreements need not be similar or
identical.



                                       A-7

<PAGE>



                                   ARTICLE IX.

                                  Future Awards

         The Company may agree to grant future Awards to marketing organizations
of the Company or any of its  subsidiaries  and other Producers on such terms as
the Stock Award  Committee may determine.  Any such agreement shall be evidenced
by a  written  agreement  in  such  form  and  containing  such  provisions  not
inconsistent  with the provisions of the Plan as the Stock Award  Committee from
time to time shall approve.

                                   ARTICLE X.

                       Recapitalization or Reorganization

         Section  10.01 The shares with  respect to which  Awards may be granted
are shares of Common Stock as presently constituted, but if, and whenever, prior
to the expiration or distribution to the Holder of an Award theretofore granted,
the Company  shall effect a  subdivision  or  consolidation  of shares of Common
Stock or the payment of a stock  dividend  on Common  Stock  without  receipt of
consideration by the Company,  the number of shares of Common Stock with respect
to which such Award may thereafter be exercised or satisfied, as applicable, (i)
in the  event of an  increase  in the  number  of  outstanding  shares  shall be
proportionately   increased,   and  the  purchase   price  per  share  shall  be
proportionately  reduced,  and (ii) in the event of a reduction in the number of
outstanding shares shall be proportionately  reduced, and the purchase price per
share shall be proportionately increased.

         Section  10.02 If the Company  recapitalizes  or otherwise  changes its
capital structure, thereafter upon any exercise of an option or purchase under a
Stock Award, as applicable,  of an Award theretofore granted the Holder shall be
entitled to (or entitled to purchase,  if applicable)  under such Award, in lieu
of the number of shares of Common Stock then  covered by such Award,  the number
and class of shares of stock and  securities to which the Holder would have been
entitled pursuant to the terms of the  recapitalization if, immediately prior to
such recapitalization, the Holder had been the holder of record of the number of
shares of Common Stock then covered by such Award.


         Section 10.03 The Stock Award Committee,  in its sole  discretion,  may
determine  that  upon  the  occurrence  of  a  Change  of  Control,  each  Award
outstanding  hereunder  shall be  adjusted  to effect  such  Change of  Control,
including,  but not limited to (a)  termination of each Award within a specified
number of days after notice to the Holder,  and such Holder shall receive,  with
respect to each share of Common Stock  subject to such Award,  cash in an amount
equal to the excess of (i) the higher of (x) the Fair Market Value of such share
of Common Stock immediately prior to the occurrence of such Change of Control or
(y) the value of the consideration to be received in connection with such Change
of Control for one share of Common Stock over (ii) the Exercise Price

                                       A-8

<PAGE>



per  share,  if  applicable,  of Common  Stock  set  forth in such  Award or (b)
assumption of each Award by the acquiring party. If the consideration offered to
shareholders  of the  Company in any  transaction  described  in this  paragraph
consists of anything other than cash, the Stock Award  Committee shall determine
the fair cash  equivalent of the portion of the  consideration  offered which is
other than cash.

         Section 10.04 In the event of changes in the  outstanding  Common Stock
by  reason  of  recapitalization,   reorganizations,   mergers,  consolidations,
combinations,  exchanges or other relevant changes in  capitalization  occurring
after the date of the grant of any Award and not otherwise  provided for by this
Article X, any  outstanding  Awards and any  agreements  evidencing  such Awards
shall be subject to adjustment by the Stock Award Committee at its discretion as
to the number and price of shares of Common Stock or other consideration subject
to such Awards. In the event of any such change in the outstanding Common Stock,
the aggregate  number of shares  available  under the Plan may be  appropriately
adjusted by the Stock Award Committee, whose determination shall be conclusive.

         Section  10.05  The  existence  of the  Plan  and  the  Awards  granted
hereunder  shall  not  affect  in any way the right or power of the Board or the
shareholders   of  the   Company   to  make   or   authorize   any   adjustment,
recapitalization,  reorganization  or  other  change  in the  Company's  capital
structure or its business, any merger or consolidation of the Company, any issue
of debt or equity  securities  ahead of or affecting  Common Stock or the rights
thereof,  the  dissolution  or  liquidation  of the Company or any sale,  lease,
exchange  or other  disposition  of all or any part of its assets or business or
any other corporate act or proceeding.

         Section 10.06 Any  adjustment  provided for in Sections  10.01,  10.02,
10.03 and 10.04 above shall be subject to any required shareholder action.

         Section 10.07 Except as hereinbefore  expressly provided,  the issuance
by the Company of shares of stock of any class or  securities  convertible  into
shares of stock of any class, for cash, property, labor or services, upon direct
sale,  upon the  exercise of rights or warrants to subscribe  therefor,  or upon
conversion of shares of obligations of the Company  convertible into such shares
or other  securities,  and in any case whether or not for fair value,  shall not
affect,  and no adjustment by reason  thereof shall be made with respect to, the
number of shares of Common Stock  subject to Awards  theretofore  granted or the
purchase price per share, if applicable.


                                   ARTICLE XI.

                Amendment, Suspension and Termination of the Plan

         The Board may at any time in its discretion terminate, suspend or amend
the Plan in any respect.  No amendment,  suspension or  termination  of the Plan
shall,  without the consent of any optionee or participant in the Plan adversely
affected  by such  termination,  suspension  or  amendment,  alter or impair the
rights of such person under any options or other awards previously granted under
the Plan.

                                       A-9

<PAGE>



                                  ARTICLE XII.

                                  Miscellaneous

         Section 12.01 No Right To An Award. Neither the adoption of the Plan by
the Company nor any action of the Board or the Stock  Award  Committee  shall be
deemed to give a Producer  any right to be granted an Award to  purchase  Common
Stock or a Stock Award or any of the rights hereunder except as may be evidenced
by an Award or by an Award Agreement duly executed on behalf of the Company, and
then only to the  extent  and on the terms and  conditions  expressly  set forth
therein.  The Plan shall be  unfunded.  The  Company  shall not be  required  to
establish any special or separate fund or to make any other segregation of funds
or assets to assure the payment of any Award.

         Section 12.02 No Employment Rights Conferred.  Nothing contained in the
Plan shall (i) confer upon any Producer  any right with respect to  continuation
of such status with the Company or any  subsidiary,  (ii)  interfere  in any way
with the right of the Company or any  subsidiary to terminate his or her service
as a  Producer  at  any  time  or  (iii)  result  in  the  establishment  of any
employer-employee relationship.

         Section  12.03  Other  Laws;  Withholding.  The  Company  shall  not be
obligated to issue any Common Stock pursuant to any Award granted under the Plan
at any time when the shares covered by such Award have not been registered under
the  Securities  Act of 1933 and such other  state and  federal  laws,  rules or
regulations as the Company or the Stock Award Committee deems applicable and, in
the opinion of legal  counsel for the Company,  there is no  exemption  from the
registration  requirements of such laws, rules or regulations  available for the
issuance and sale of such shares.  No fractional shares of Common Stock shall be
delivered,  nor shall any cash in lieu of fractional shares be paid. The Company
shall have the right to deduct in cash (whether under this Plan or otherwise) in
connection  with all  Awards any taxes  required  by law to be  withheld  and to
require  any  payments   required  to  enable  it  to  satisfy  its  withholding
obligations.  In the case of any Award satisfied in the form of Common Stock, no
shares shall be issued unless and until arrangements satisfactory to the Company
shall have been made to satisfy any withholding tax obligations  applicable with
respect to such Award.  Subject to such terms and  conditions as the Stock Award
Committee may impose,  the Company shall have the right to retain,  or the Stock
Award  Committee  may,  subject to such terms and conditions as it may establish
from time to time,  permit  Holders to elect to tender  Common Stock  (including
Common Stock issuable in respect of an Award) to satisfy, in whole




                                      A-10

<PAGE>


or in part, the amount required to be withheld.

         Section 12.04 No Restriction on Corporate Action.  Nothing contained in
the Plan shall be  construed  to prevent the Company or any of its  subsidiaries
from  taking  any  corporate  action  which is  deemed  by the  Company  or such
subsidiary to be appropriate or in its best interest, whether or not such action
would  have an adverse  effect on the Plan or any Award made under the Plan.  No
Producer,  beneficiary  or other person shall have any claim against the Company
or any subsidiary as a result of any such action.

         Section  12.05  Restrictions  on  Transfer  of Awards Held by a Natural
Person. Except for unrestricted Stock Awards, an Award shall not be transferable
except (i) by will or the laws of descent and  distribution,  or (ii) by gift to
any member of the  Holder's  immediate  family or to a trust for the  benefit of
such immediate  family member,  if permitted in the applicable  Award Agreement.
Except as may be provided  in an Award  Agreement,  an award may be  exercisable
during the lifetime of the Holder only by such Holder or the  Holder's  guardian
or legal representative.

         Section 12.06  Restrictions on Transfer of Awards Held by a Corporation
or Entity. Except for unrestricted Stock Awards, Awards granted to a Holder that
is not a natural person shall not be transferrable, and may be exercised only by
such  Holder,   or  by  such  Holder's   successor  by  merger,   consolidation,
reorganization,  or  liquidation,  if the  Board or the  Stock  Award  Committee
determines  in its sole  discretion,  to permit  the  transfer  of such Award in
connection with such merger,  consolidation,  reorganization,  or liquidation by
causing  the  Company  and  such  Holder's  successor  to  execute  a new  Award
Agreement,  but in no event may any Award be exercised  after the  expiration of
the term of the Award as set forth in the Award Agreement.

         Section 12.07 Other  Restrictions on Transfer.  Except for unrestricted
Stock  Awards,  no Awards or  interest  therein  may be  transferred,  assigned,
pledged,  or hypothecated by the Holder,  by operation of law or otherwise,  and
any attempt to do so shall be void.  No award or interest  therein shall be made
subject to levy, execution,  attachment,  or similar process, and any attempt to
levy,  execute,  attach, or otherwise transfer the Award or any interest therein
or to place a lien upon the same shall be void.

         Section 12.08 Governing Law. This Plan shall be construed in accordance
with the laws of the State of Indiana.










                                      A-11





<PAGE>
<TABLE>
<CAPTION>


                                                 TABLE OF CONTENTS

                                                                                                          PAGE

<S>                                                                                                        <C> 
PROSPECTUS
Available Information..................................................................................... 2
Incorporation of Certain Documents by Reference........................................................... 3
The Company............................................................................................... 4
Description of the Plan................................................................................... 4
Use of Proceeds........................................................................................... 9
Ratios of Earnings to Fixed Charges, Earnings to Fixed Charges and
     Preferred Stock Dividends and Earnings to Fixed Charges, Preferred
     Stock Dividends and Distributions on Company-obligated Mandatorily
     Redeemable Preferred Securities of Subsidiary Trusts................................................. 9
Legal Matters.............................................................................................10
Experts...................................................................................................10
Continuous Offering Pursuant to Rule 415..................................................................10
Annex 1...................................................................................................A-1

</TABLE>

  

<PAGE>
<TABLE>
<CAPTION>



                                                      PART II

                                      INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION


<S>                                                                                     <C> 
Securities and Exchange Commission registration fee.....................................$ 6,146
Legal fees and expenses.................................................................  1,000
Accounting fees and expenses............................................................  5,000
Printing and engraving expenses......................................................... 50,000
Blue sky fees and expenses..............................................................  5,000
Miscellaneous...........................................................................  1,000
                                                                                        -------      

      Total.............................................................................$68,146
                                                                                        =======       

</TABLE>

            Except for the SEC registration fee, all of the foregoing
                                 are estimates.

ITEM 15.  INDEMNIFICATION OF OFFICERS AND DIRECTORS

      The  Indiana  Business  Corporation  Law grants  authorization  to Indiana
corporations  to indemnify  officers  and  directors  for their  conduct if such
conduct was in good faith and was in the corporation's best interests or, in the
case of  directors,  was not  opposed to such best  interests,  and  permits the
purchase of  insurance  in this  regard.  In  addition,  the  shareholders  of a
corporation  may approve the  inclusion of other or  additional  indemnification
provisions in the articles of incorporation and by-laws.

      The By-laws of Conseco provides for the indemnification of any person made
a party to any  action,  suit or  proceeding  by reason of the fact that he is a
director,  officer or employee of Conseco, unless it is adjudged in such action,
suit or  proceeding  that such person is liable for  negligence or misconduct in
the  performance  of his  duties.  Such  indemnification  shall be  against  the
reasonable  expenses,  including  attorneys'  fees,  incurred  by such person in
connection  with  the  defense  of  such  action,  suit or  proceeding.  In some
circumstances, Conseco may reimburse any such person for the reasonable costs of
settlement  of any such action,  suit or proceeding if a majority of the members
of the Board of Directors not involved in the  controversy  shall determine that
it was in the  interests of Conseco that such  settlement  be made and that such
person was not guilty of negligence or misconduct.

      The  above  discussion  of  Conseco's  By-laws  and the  Indiana  Business
Corporation  Law is not  intended  to be  exhaustive  and  is  qualified  in its
entirety by such By-laws and the Indiana Business Corporation Law.

ITEM 16.  EXHIBITS

      EXHIBIT NUMBER                             DESCRIPTION OF EXHIBIT

            3.1            Amended and  Restated  Articles of  Incorporation  of
                           Conseco,  Inc.  were  filed  with the  Commission  as
                           Exhibit  3.1 to the  Registration  Statement  on Form
                           S-2, No. 33-8498;  Articles of Amendment thereto,  as
                           filed September 9, 1988 with the Indiana Secretary of
                           State,  were  filed  with the  Commission  as Exhibit
                           3.1.1 to  Conseco's  Annual  Report  on Form 10-K for
                           1988;  Articles of Amendment  thereto,  as filed June
                           13, 1989 with the Indiana  Secretary  of State,  were
                           filed  with  the   Commission  as  Exhibit  3.1.2  to
                           Conseco's  Report on Form 10-Q for the quarter  ended
                           June 30, 1989; and Articles of Amendment thereto,  as
                           filed June 29,  1993 with the  Indiana  Secretary  of
                           State,  were  filed with the  Commission  as 3.1.3 to
                           Conseco's  Report on Form 10-Q for the quarter  ended
                           June 30,  1993,  and  Articles of  Amendment  thereto
                           relating to the PRIDES were filed with the Commission
                           as Exhibit 3.(i).3 to the Registrant's Report on Form
                           8-K dated  January  17,  1996,  and are  incorporated
                           herein by this reference.

            3.2           Amended and Restated Bylaws of Conseco, Inc. effective
                          February 10, 1986  were filed with the  Commission  as
                          Exhibit 3.2 to its Registration Statement of Form S-1,
                          No. 33-4367, and an Amendment thereto was filed   with
                          the Commission  as Exhibit 3.2.1 to Amendment No. 2 to
                          its Registration Statement  of  Form S-1, No. 33-4367;
                          and are incorporated herein by this reference.

                                      II-1
<PAGE>



            4.1            Conseco, Inc. Producer Stock Award and Option Plan is
                           included as Annex A  to  this Registration  Statement
                           and is incorporated herein by reference.

            5.1            Opinion of Karl W. Kindig, Esquire.

           12.1            Computation of Ratios of  Earnings  to Fixed Charges,
                           Preferred  Dividends  and Distributions  on  Company-
                           obligated Mandatorily Redeemable Preferred Securities
                           of Subsidiary Trusts.

           23.1            Consent  of  Karl W.  Kindig,  Esquire  (included  in
                           Exhibit 5.1 hereto).

           23.2            Consent of Coopers & Lybrand L.L.P.   with respect to
                           the   financial    statements   of    Conseco,   Inc.
                           incorporated by reference herein.

           24.1            Powers of Attorney  of  Stephen C. Hilbert, Rollin M.
                           Dick,  James  S.  Adams,   Ngaire E. Cuneo, Donald F.
                           Gongaware, David R. Decatur, M. Phil Hathaway,  James
                           D. Massey, Dennis E. Murray, Sr. and John M. Mutz are
                           included on   the signature page of this Registration
                           Statement and are incorporated  herein by reference.

ITEM 17.  UNDERTAKINGS

      (a)    The undersigned Registrant hereby undertakes:

             (1)    To file,  during  any  period  in which  offers or sales are
                    being made, a post-effective  amendment to this Registration
                    Statement:

                      (i)   To include  any prospectus required by Section 10(a)
                           (3) of the Securities Act of 1933;

                     (ii)   To  reflect  in the  prospectus  any facts or events
                            arising after the effective date of the Registration
                            Statement   (or  the  most   recent   post-effective
                            amendment  thereof)  which,  individually  or in the
                            aggregate,  represent  a  fundamental  change in the
                            information set forth in the Registration Statement.

                            Notwithstanding  the  foregoing,   any  increase  or
                            decrease  in volume of  securities  offered  (if the
                            total dollar value of  securities  offered would not
                            exceed that which was  registered) and any deviation
                            from  the low or high end of the  estimated  maximum
                            offering  range  may be  reflected  in the  form  of
                            prospectus  filed with the  Commission  pursuant  to
                            Rule  424(b)  under  the  Securities  Act if, in the
                            aggregate, the changes in volume and price represent
                            no more than a 20% change in the  maximum  aggregate
                            offering  price  set  forth in the  "Calculation  of
                            Registration    Fee"   table   in   the    effective
                            Registration Statement.

                    (iii)   To include any  material information with respect to
                            the plan of distribution not previously disclosed in
                            the Registration Statement or any material change to
                            such  information  in  the  Registration  Statement;
                            provided,  however,  that  paragraphs  (a)(1)(i) and
                            (a)(1)(ii) above do  not  apply  if  the information
                            required   to  be   included  in  a   post-effective
                            amendment  by  those  paragraphs   is  contained  in
                            periodic reports filed by the Registrant pursuant to
                            Section  13  or   Section  15(d)  of  the Securities
                            Exchange Act  of  1934  that   are  incorporated  by
                            reference in the Registration Statement.

             (2)    That, for the purpose of determining any liability under the
                    Securities Act of 1933, each such  post-effective  amendment
                    shall be deemed to be a new registration  statement relating
                    to the securities offered therein,  and the offering of such
                    securities  at that time  shall be deemed to be the  initial
                    bona fide offering thereof.

             (3)    To remove  from  registration  by means of a  post-effective
                    amendment  any  of the  securities  being  registered  which
                    remain unsold at the termination of the offering.

      (b)    The undersigned  Registrant hereby undertakes that, for purposes of
             determining  any liability  under the Securities Act of 1933,  each
             filing of the Registrant's  annual report pursuant to Section 13(a)
             or Section  15(d) of the  Securities  Exchange  Act of 1934 that is
             incorporated  by reference in the  Registration  Statement shall be
             deemed  to  be  a  new  registration   statement  relating  to  the
             securities offered therein,  and the offering of such securities at
             that  time  shall be deemed to be the  initial  bona fide  offering
             thereof.

                                      II-2

<PAGE>



      (c)     Insofar  as  indemnification  for  liabilities  arising  under the
              Securities Act of 1933 may be permitted to directors, officers and
              controlling  persons of the  Registrant  pursuant to the foregoing
              provisions,  or otherwise, the Registrant has been advised that in
              the  opinion  of  the  Securities  and  Exchange  Commission  such
              indemnification  is against  public policy as expressed in the Act
              and is,  therefore,  unenforceable.  In the event that a claim for
              indemnification  against such liabilities  (other than the payment
              by the  Registrant  of  expenses  incurred  or paid by a director,
              officer or controlling  person of the Registrant in the successful
              defense of any  action,  suit or  proceeding)  is asserted by such
              director,  officer or  controlling  person in connection  with the
              securities being  registered,  the Registrant will,  unless in the
              opinion of its counsel the matter has been settled by  controlling
              precedent,  submit  to a court  of  appropriate  jurisdiction  the
              question  whether  such  indemnification  by it is against  public
              policy as  expressed  in the Act and will be governed by the final
              adjudication of such issue.


      (d)     The undersigned Registrant hereby undertakes that (1) for purposes
              of determining any liability under the Securities Act of 1933, the
              information  omitted from the form of prospectus  filed as part of
              this  Registration  Statement  in  reliance  upon  Rule  430A  and
              contained in a form of prospectus filed by the Registrant pursuant
              to Rule  424(b)(1) or (4) or 497(h) under the Securities Act shall
              be deemed to be part of this Registration Statement as of the time
              it was declared effective;  and (2) for the purpose of determining
              any  liability  under  the  Securities  Act of  1933,  each  post-
              effective  amendment  that contains a form of prospectus  shall be
              deemed  to  be  a  new  registration  statement  relating  to  the
              securities offered therein, and the offering of such securities at
              that time  shall be deemed to be the  initial  bona fide  offering
              thereof.

      (e)     The undersigned  Registrant  hereby undertakes to deliver or cause
              to be delivered  with the  prospectus,  to each person to whom the
              prospectus is sent or given,  the latest annual report to security
              holders that is  incorporated  by reference in the  prospectus and
              furnished  pursuant to and meeting the  requirements of Rule 14a-3
              or Rule 14c-3  under the  Securities  Exchange  Act of 1934;  and,
              where interim  financial  information  required to be presented by
              Article 3 of Regulation  S-X are not set forth in the  prospectus,
              to deliver,  or cause to be  delivered  to each person to whom the
              prospectus is sent or given,  the latest  quarterly report that is
              specifically  incorporated  by  reference  in  the  prospectus  to
              provide such interim financial information.






                                      II-3

<PAGE>



                                   SIGNATURES

      Pursuant to the requirements of the Securities Act of 1933, Conseco,  Inc.
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Carmel, State of Indiana, on July 30, 1997.


                                  CONSECO, INC.


                                  By: /S/ROLLIN M. DICK
                                      -------------------------------
                                       Rollin M. Dick,
                                       Executive Vice President and
                                         Chief Financial Officer


                                POWER OF ATTORNEY

      Each of the  undersigned  hereby  appoints  Karl W.  Kindig and Richard R.
Dykhouse,  and each of them,  either of whom may act  without the joinder of the
other, as his or her  attorney-in-fact to sign on behalf of the undersigned,  in
any and all  capacities,  the  Registration  Statement  to which  this  Power of
Attorney is an exhibit and to file the Registration Statement and all amendments
and post-effective  amendments to the Registration Statement with the Securities
and Exchange  Commission,  hereby  ratifying and  confirming  all that each said
attorney-in-fact lawfully does or causes to be done by virtue hereof.

      Pursuant  to  the  requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:
<TABLE>
<CAPTION>


           SIGNATURE                              TITLE                                           DATE
           ---------                              -----                                            ----
<S>                                            <C>                                              <C>

/S/STEPHEN C. HILBERT                          Director, Chairman of the Board,                 July 30, 1997
- -----------------------------------            President and Chief Executive Officer
          Stephen C. Hilbert                   (Principal Executive Officer)


/S/ROLLIN M. DICK                              Director, Executive Vice President               July 30, 1997
- -----------------------------------            and Chief Financial Officer
           Rollin M. Dick                      (Principal Financial Officer)


/S/JAMES S. ADAMS                              Senior Vice President, Chief                     July 30, 1997
- -----------------------------------            Accounting Officer and Treasurer
          James S. Adams                       (Principal Accounting Officer)  


/S/NGAIRE E. CUNEO                             Director                                         July 30, 1997
- -----------------------------------
          Ngaire E. Cuneo

/S/DAVID R. DECATUR
- -----------------------------------            Director                                         July 30, 1997
          David R. Decatur

/S/M. PHIL HATHAWAY
- -----------------------------------            Director                                         July 30, 1997
          M. Phil Hathaway

/S/DONALD F. GONGAWARE
- -----------------------------------            Director                                         July 30, 1997
        Donald F. Gongaware


/S/JAMES D. MASSEY                             Director                                         July 30 1997
- -----------------------------------
          James D. Massey

/S/DENNIS E. MURRAY, SR.
- -----------------------------------            Director                                         July 30, 1997
       Dennis E. Murray, Sr.

/S/JOHN M. MUTZ
- -----------------------------------            Director                                         July 30, 1997
            John M. Mutz

</TABLE>

                                      II-4

<PAGE>


                                  EXHIBIT INDEX
                            TO REGISTRATION STATEMENT
                                   ON FORM S-3

                                  CONSECO, INC.


      EXHIBIT NUMBER                           DESCRIPTION OF EXHIBIT
      --------------                           ----------------------
            3.1            Amended and  Restated  Articles of  Incorporation  of
                           Conseco,  Inc.  were  filed  with the  Commission  as
                           Exhibit  3.1 to the  Registration  Statement  on Form
                           S-2, No. 33-8498;  Articles of Amendment thereto,  as
                           filed September 9, 1988 with the Indiana Secretary of
                           State,  were  filed  with the  Commission  as Exhibit
                           3.1.1 to  Conseco's  Annual  Report  on Form 10-K for
                           1988;  Articles of Amendment  thereto,  as filed June
                           13, 1989 with the Indiana  Secretary  of State,  were
                           filed  with  the   Commission  as  Exhibit  3.1.2  to
                           Conseco's  Report on Form 10-Q for the quarter  ended
                           June 30, 1989; and Articles of Amendment thereto,  as
                           filed June 29,  1993 with the  Indiana  Secretary  of
                           State,  were  filed with the  Commission  as 3.1.3 to
                           Conseco's  Report on Form 10-Q for the quarter  ended
                           June 30,  1993,  and  Articles of  Amendment  thereto
                           relating to the PRIDES were filed with the Commission
                           as Exhibit 3.(i).3 to the Registrant's Report on Form
                           8-K dated  January  17,  1996,  and are  incorporated
                           herein by this reference.

            3.2            Amended  and  Restated   Bylaws  of   Conseco,   Inc.
                           effective  February   10,  1986 were  filed  with the
                           Commission  as   Exhibit  3.2  to  its   Registration
                           Statement of Form  S-1, No. 33-4367, and an Amendment
                           thereto  was filed   with the  Commission  as Exhibit
                           3.2.1  to  Amendment   No.  2  to  its   Registration
                           Statement  of  Form   S-1,  No.   33-4367;   and  are
                           incorporated herein by this reference.



            4.1            Conseco, Inc. Producer Stock Award and Option Plan is
                           included as Annex A to  this  Registration  Statement
                           and is incorporated herein by reference.

            5.1            Opinion of Karl W. Kindig, Esquire

           12.1            Computation  of  Ratios of Earnings to Fixed Charges,
                           Preferred    Dividends    and     Distributions    on
                           Company-obligated  Mandatorily   Redeemable Preferred
                           Securities of Subsidiary Trusts

           23.1            Consent  of  Karl W.  Kindig,  Esquire  (included  in
                           Exhibit 5.1 hereto)

           23.2            Consent of  Coopers & Lybrand L.L.P.  with respect to
                           the   financial   statements    of   Conseco,    Inc.
                           incorporated by reference herein.

           24.1            Powers of Attorney of Stephen C. Hilbert,  Rollin  M.
                           Dick,  James  S. Adams,  Ngaire E.  Cuneo,  Donald F.
                           Gongaware, David R.  Decatur, M. Phil Hathaway, James
                           D. Massey,  Dennis  E.  Murray,  Sr. and John M. Mutz
                           are   included  on   the   signature   page  of  this
                           Registration  Statement and  are incorporated  herein
                           by reference.

                                      II-5





Board of Directors
Conseco, Inc.
11825 N. Pennsylvania Street
Carmel, Indiana 46032

Re:      Conseco, Inc.
         Registration Statement on Form S-3

Gentlemen and Madam:

         I am Senior Vice President, Legal for Conseco Services, LLC, an Indiana
limited  liability  company and a wholly owned  subsidiary of Conseco,  Inc., an
Indiana corporation (the "Company").  I and lawyers over whom I exercise general
supervision  ("we") have acted as counsel to the Company in connection  with the
Registration  Statement on Form S-3  concerning  shares of common stock,  no par
value,  of the  Company  ("Common  Stock") to be issued in  connection  with the
Conseco,  Inc. Producer Stock Award and Option Plan (the "Plan").  In connection
with our representation,  we have examined the corporate records of the Company,
including  its  Amended and  Restated  Articles  of  Incorporation,  as amended,
By-Laws  and other  corporate  records  and  documents  and have made such other
examinations  as we consider  necessary to render this  opinion.  Based upon the
foregoing, I am of the opinion that:

         1.       The Company is a corporation duly organized and validly 
                  existing under the laws of the State of Indiana.

         2.       The Plan and the shares of Common Stock covered by
                  the Plan have been duly authorized by all requisite
                  corporate action.

         3.       With respect to the authorized  but unissued  shares of Common
                  Stock  covered  by the  Plan,  such  shares,  when  issued  in
                  accordance  with the terms and provisions for their  issuance,
                  will be validly issued, fully paid and non-assessable.

         I  consent  to  the  filing  of  this  opinion  as an  exhibit  to  the
registration  statement  referred to above and to all  references  to me in such
registration statement.

                                                     Very truly yours,

                                                     /S/ KARL W. KINDIG
                                                     ------------------
                                                     Karl W. Kindig
                                                       


<TABLE>
<CAPTION>

                                                   CONSECO, INC. AND SUBSIDIARIES
                                                                                                                        Exhibit 12.1
                                         Computation of Ratio of Earnings to Fixed Charges,
                               Preferred Dividends and Distributions on Company-Obligated Mandatorily
                                        Redeemable Preferred Securities of Subsidiary Trusts
                                                           (Dollars in millions)

                                                                                                              Three Months Ended
                                                                   Year Ended December 31,                          March 31,
                                                    ----------------------------------------------------    ---------------------
                                                      1992       1993       1994        1995      1996        1996          1997
                                                    --------   --------   --------    --------  --------    --------       ------
<S>                                                  <C>      <C>          <C>       <C>        <C>         <C>            <C>
Pretax income from operations:
   Net income....................................    $169.5   $  297.0     $150.4    $  220.4   $  252.4    $  46.3        $111.5
   Add income tax expense........................     124.6      223.1      111.0        87.0      179.8       44.9          70.6
   Add extraordinary charge on
     extinguishment of debt......................       5.3       11.9        4.0         2.1       26.5       17.4           3.3
   Add minority interest.........................      30.6       78.2       59.0       109.0       34.9       11.6          10.0
   Less equity in undistributed
     earnings of CCP Insurance, Inc..............     (15.8)     (36.6)     (23.8)        -          -          -             -
   Less equity in undistributed
     earnings of Western National Corp...........       -          -        (37.2)        -          -          -             -
   Less equity in undistributed
     earnings of Life Re.........................     (11.3)       -           -          -          -          -             -
                                                     ------   --------     ------    --------   --------    -------        ------

         Pretax income...........................     302.9      573.6      263.4       418.5      493.6      120.2         195.4
                                                     ------   --------     ------    --------   --------    -------        ------

Add fixed charges:
   Interest expense on annuities and financial
      products...................................     506.8      408.5      134.7       585.4      668.6      139.1         189.9
   Interest expense on long-term debt,
     including amortization......................      46.2       58.0       59.3       119.4      108.1       28.4          25.8
   Interest expense on investment borrowings.....       8.8       10.6        7.7        22.2       22.0        3.7           2.8
   Other  .......................................        .8         .6         .9         1.0         .9         .3            .2
   Portion of rental(1)..........................       2.0        3.9        6.2         6.9        8.0        1.8           1.9
                                                     ------   --------     ------    --------   --------     ------        ------

       Fixed charges.............................     564.6      481.6      208.8       734.9      807.6      173.3         220.6
                                                     ------   --------     ------    --------   --------     ------        ------

       Adjusted earnings.........................    $867.5   $1,055.2     $472.2    $1,153.4   $1,301.2     $293.5        $416.0
                                                     ======   ========     ======    ========   ========     ======        ======

       Ratio of earnings to fixed charges........     1.54X      2.19X      2.26X       1.57X      1.61X      1.69X         1.89X
                                                      =====      =====      =====       =====      =====      =====         =====

       Ratio of earnings to fixed charges,
          excluding interest on annuities and
          financial products ....................     6.24X      8.85X      4.55X       3.80X      4.55X      4.51X         7.36X
                                                      =====      =====      =====       =====      =====      =====         =====

   Fixed charges.................................    $564.6     $481.6     $208.8    $  734.9   $  807.6     $173.3        $220.6
   Add dividends on preferred stock (multiplied
     by the rate of pretax income to income
     before minority interest and extraordinary
     charge).....................................      13.1       34.6       33.2        36.0       62.3       17.1           5.7
                                                     ------   --------     ------    --------   --------     ------        ------

       Adjusted fixed charges....................    $577.7   $  516.2     $242.0    $  770.9   $  869.9     $190.4        $226.3
                                                     ======   ========     ======    ========   ========     ======        ======

       Adjusted earnings.........................    $867.5   $1,055.2     $472.2    $1,153.4   $1,301.2     $293.5        $416.0
                                                     ======   ========     ======    ========   ========     ======        ======

       Ratio of earnings to fixed
          charges and preferred dividends........     1.50X      2.04X      1.95X       1.50X      1.50X      1.54X         1.84X
                                                      =====      =====      =====       =====      =====      =====         =====

       Ratio of earnings to fixed charges
          and preferred dividends, excluding
          interest on annuities and financial
          products...............................     5.09X      6.00X      3.14X       3.06X      3.14X      3.01X         6.21X
                                                      =====      =====      =====       =====      =====      =====         =====

                                                   (continued on following page)

</TABLE>

<PAGE>
<TABLE>
<CAPTION>


                                                   CONSECO, INC. AND SUBSIDIARIES

                                         Computation of Ratio of Earnings to Fixed Charges,
                               Preferred Dividends and Distributions on Company-Obligated Mandatorily
                                  Redeemable Preferred Securities of Subsidiary Trusts, continued
                                                           (Dollars in millions)

                                                                                                              Three Months Ended
                                                                     Year Ended December 31,                        March 31,
                                                    ----------------------------------------------------    ---------------------
                                                      1992       1993       1994        1995      1996        1996          1997
                                                    --------   --------   --------    --------  --------    --------       ------
 
   <S>                                               <C>      <C>          <C>       <C>        <C>          <C>           <C>  
   Adjusted fixed charges........................    $577.7   $  516.2     $242.0    $  770.9   $  869.9     $190.4        $226.3
   Add distributions on Company-obligated
     mandatorily redeemable preferred securities
     of subsidiary trusts........................        -          -          -           -         5.6         -           13.4
                                                     ------   --------     ------    --------   --------     ------        ------

       Fixed charges.............................    $577.7   $  516.2     $242.0    $  770.9   $  875.5     $190.4        $239.7
                                                     ======   ========     ======    ========   ========     ======        ======

       Adjusted earnings.........................    $867.5   $1,055.2     $472.2    $1,153.4   $1,301.2     $293.5        $416.0
                                                     ======   ========     ======    ========   ========     ======        ======

       Ratio of earnings to fixed charges,
          preferred dividends and distributions
          on Company-obligated mandatorily
          redeemable preferred securities
          of subsidiary trusts...................    1.50X      2.04X      1.95X        1.50X      1.49X      1.54X         1.74X
                                                     =====      =====      =====        =====      =====      =====         =====
       Ratio of earnings to fixed charges,
          preferred dividends and distributions
          on Company-obligated mandatorily
          redeemable preferred securities of
          subsidiary trusts, excluding interest
          on annuities and financial products....    5.09X      6.00X      3.14X        3.06X      3.06X      3.01X         4.54X
                                                     =====      =====      =====        =====      =====      =====         =====

<FN>
   (1) Interest portion of rental is assumed to be 33 percent.
</FN>
</TABLE>










                       CONSENT OF INDEPENDENT ACCOUNTANTS




         We  consent  to the  incorporation  by  reference  in the  registration
statement  of  Conseco,  Inc. on Form S-3 (File No.  333-00000),  of our reports
dated March 14, 1997 on our audits of the consolidated  financial statements and
financial statement  schedules of Conseco,  Inc. and subsidiaries as of December
31, 1996 and 1995,  and for the years ended  December 31,  1996,  1995 and 1994,
included in the Annual  Report on Form 10-K. We also consent to the reference to
our firm under the caption "Experts".



                                                 /S/COOPERS & LYBRAND L.L.P.
                                                 --------------------------- 
                                                 COOPERS & LYBRAND L.L.P.


Indianapolis, Indiana
July 31, 1997










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