CONSECO INC ET AL
424B5, 1997-03-28
ACCIDENT & HEALTH INSURANCE
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<PAGE>   1
 
PROSPECTUS SUPPLEMENT
 
MARCH 26, 1997
(TO PROSPECTUS DATED NOVEMBER 12, 1996)
 
                                  $300,000,000
 
                          CONSECO FINANCING TRUST III
                           8.796% CAPITAL SECURITIES
 
                    (LIQUIDATION AMOUNT $1,000 PER SECURITY)
         FULLY AND UNCONDITIONALLY GUARANTEED, AS DESCRIBED HEREIN, BY
 
                                  CONSECO LOGO
 
     The 8.796% Capital Securities (the "Capital Securities" or the "Preferred
Securities") offered hereby represent preferred undivided beneficial interests
in the assets of Conseco Financing Trust III, a statutory business trust formed
under the laws of the State of Delaware (the "Trust"). Conseco, Inc., an Indiana
corporation ("Conseco" or the "Company"), will directly or indirectly own all
the common securities (the "Common Securities" and, together with the Capital
Securities, the "Trust Securities") representing common undivided beneficial
interests in the assets of the Trust. The Trust exists for the sole purpose of
issuing the Trust Securities and investing the proceeds thereof in an equivalent
amount of 8.796% Subordinated Deferrable Interest Debentures due April 1, 2027
(the "Subordinated Debentures") to be issued by the Company. Upon a Declaration
Event of Default (as defined herein), the holders of the Capital Securities will
have a preference over the holders of the Common Securities with respect to
payments in respect of distributions and payments upon redemption, liquidation
or otherwise. See "Description of the Capital Securities -- Subordination of
Common Securities."
                                                        (Continued on next page)
 
     SEE "RISK FACTORS" BEGINNING ON PAGE S-4 FOR CERTAIN INFORMATION RELEVANT
TO AN INVESTMENT IN THE CAPITAL SECURITIES, INCLUDING THE PERIOD AND
CIRCUMSTANCES DURING AND UNDER WHICH PAYMENTS OF DISTRIBUTIONS ON THE CAPITAL
SECURITIES MAY BE DEFERRED AND THE RELATED UNITED STATES FEDERAL INCOME TAX
CONSEQUENCES OF SUCH DEFERRAL.
 
  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS SUPPLEMENT OR THE PROSPECTUS TO WHICH IT
       RELATES. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
============================================================================================================
                                            PRICE TO                                      PROCEEDS TO
                                           PUBLIC(1)             COMMISSION(2)            TRUST(3)(4)
- ------------------------------------------------------------------------------------------------------------
<S>                                 <C>                      <C>                    <C>
Per Security......................         $1,000.00                  (3)                  $1,000.00
Total.............................        $300,000,000                (3)                 $300,000,000
============================================================================================================
</TABLE>
 
(1) Plus accumulated distributions, if any, from April 1, 1997.
(2) The Trust and the Company have agreed to indemnify the Underwriters against
    certain liabilities, including liabilities under the Securities Act of 1933,
    as amended. See "Underwriting."
(3) As the proceeds of the sale of the Capital Securities will be invested in
    the Subordinated Debentures, the Company has agreed to pay to the
    Underwriters as compensation, $10.00 per Capital Security (or $3,000,000 in
    the aggregate). See "Underwriting."
(4) Expenses of the offering, which are payable by the Company, are estimated to
    be $300,000.
 
     The Capital Securities offered hereby are offered by the Underwriters,
subject to prior sale, when, as and if delivered to and accepted by them,
subject to approval of certain legal matters by counsel to the Underwriters and
certain other conditions. The Underwriters reserve the right to reject orders in
whole or in part. It is expected that delivery of the Capital Securities will be
made in book-entry form through the facilities of The Depository Trust Company,
in New York, New York on or about April 1, 1997 against payment therefor in
immediately available funds.
 
DONALDSON, LUFKIN & JENRETTE                                SALOMON BROTHERS INC
          SECURITIES CORPORATION
<PAGE>   2
 
(continued from previous page)
 
     Holders of the Capital Securities are entitled to receive cumulative cash
distributions at an annual rate of 8.796% of the liquidation amount of $1,000
per Capital Security, accumulating from the date of original issuance and
payable semi-annually in arrears on April 1 and October 1 of each year,
commencing October 1, 1997 ("distributions"). The distribution rate and the
distribution and other payment dates for the Capital Securities will correspond
to the interest rate and interest and other payment dates on the Subordinated
Debentures, which will be the sole assets of the Trust. As a result, if
principal or interest is not paid on the Subordinated Debentures, no amounts
will be paid on the Capital Securities. The payment of distributions out of
moneys held by the Trust and payments on liquidation of the Trust or the
redemption of Capital Securities, as set forth below, are guaranteed by the
Company (the "Trust Guarantee") if and to the extent the Trust has funds
available therefor.
 
     The Company's obligations under the Trust Guarantee, taken together with
its back-up undertakings, consisting of obligations of the Company as set forth
in the Declaration of Trust of the Trust (including the obligation to pay
expenses of the Trust), the Indenture (as defined in "Description of the
Subordinated Debentures" herein) and any applicable supplemental indentures
thereto, and the Subordinated Debentures issued to the Trust, provide a full and
unconditional guarantee by the Company of payments due on the Capital
Securities. See "Effect of Obligations Under the Subordinated Debentures and the
Trust Guarantee" herein and "Description of Trust Guarantees" in the
accompanying prospectus (the "Prospectus"). If the Company does not make
principal or interest payments on the Subordinated Debentures, including as a
result of the Company's election to extend the interest payment period on the
Subordinated Debentures as described below, the Trust will not have sufficient
funds to make distributions on the Capital Securities, in which event, the Trust
Guarantee will not apply to such distributions until the Company has made such
principal or interest payments. In such event, a holder of Capital Securities
may institute a legal proceeding directly against the Company to enforce its
rights in respect of such payment. See "Description of the Subordinated
Debentures -- Indenture Events of Default."
 
     The obligations of the Company under the Trust Guarantee and the
Subordinated Debentures are unsecured and will be subordinate and junior in
right of payment, to the extent set forth herein, to all existing and future
Senior Indebtedness (as defined herein) of the Company. Because the Company is a
holding company, the right of the Company to participate in any distribution of
assets of any subsidiary upon such subsidiary's liquidation, reorganization or
otherwise, is subject to the prior claims of creditors of the subsidiary, except
to the extent the Company itself may be recognized as a creditor of that
subsidiary. Accordingly, the Trust Guarantee and the Subordinated Debentures
will be effectively subordinated to all existing and future liabilities and
obligations of the Company's subsidiaries, including obligations to
policyholders, and the holders of the Subordinated Debentures should look only
to the assets of the Company for payments thereon. At December 31, 1996, the
aggregate amount of Senior Indebtedness and liabilities and obligations of the
Company's subsidiaries that would have effectively ranked senior to the Trust
Guarantee and the Subordinated Debentures was approximately $22 billion. As of
December 31, 1996, after giving effect to the offering of the Capital Securities
offered hereby and the application of the proceeds thereof (the "Offering"), the
merger (the "CAF Merger") of a subsidiary of the Company with and into Capitol
American Financial Corporation ("CAF"), which was completed on March 4, 1997,
and the planned merger (the "PFS Merger") of a subsidiary of the Company with
and into Pioneer Financial Services, Inc. ("PFS"), the aggregate amount of
Senior Indebtedness and liabilities and obligations of the Company's
subsidiaries that would have effectively ranked senior to the Trust Guarantee
and the Subordinated Debentures would have been approximately $25 billion.
 
     The Company has the right, subject to the conditions set forth herein, to
defer payments of interest on the Subordinated Debentures by extending the
interest payment period on the Subordinated Debentures at any time for up to 10
consecutive semi-annual periods with respect to each deferral period (each, an
"Extension Period") provided that no Extension Period may extend beyond the
maturity date of the Subordinated Debentures. Upon termination of any such
Extension Period and the
 
                                       S-2
<PAGE>   3
 
payment of all amounts then due, the Company may elect to begin a new Extension
Period, subject to the requirements set forth herein. If and for so long as
interest payments on the Subordinated Debentures are so deferred, distributions
on Trust Securities will also be deferred and the Company will not be permitted,
subject to certain exceptions described herein, to declare or pay any cash
distributions with respect to the Company's capital stock or make any payment
with respect to debt securities of the Company that rank pari passu with or
junior to the Subordinated Debentures. During such Extension Period,
distributions will continue to accrue with interest thereon (to the extent
permitted by applicable law) at an annual rate of 8.796% per annum compounded
semi-annually, and, during any Extension Period, holders of Capital Securities
will be required to include deferred interest income in their gross income for
United States federal income tax purposes in advance of receipt of the cash
distributions with respect to such deferred interest payments. There could be
multiple Extension Periods of varying lengths throughout the term of the
Subordinated Debentures. See "Risk Factors -- Option to Extend Interest Payment
Period," "Risk Factors -- Tax Consequences of Extension of Interest Payment
Period," "Description of the Subordinated Debentures -- Option to Extend
Interest Payment Period," and "United States Federal Income Taxation -- Original
Issue Discount."
 
     The Subordinated Debentures may be redeemed by the Company, subject to the
receipt of any consent required by the terms of any indebtedness of the Company
which may be outstanding from time to time, (i) at any time and from time to
time at the Optional Debenture Redemption Price (as defined herein) or (ii)
under certain circumstances, within 90 days following the occurrence of a Tax
Event (as defined herein), at par, plus accrued and unpaid interest thereon to
the date fixed for redemption. The outstanding Capital Securities will be
redeemed upon maturity of the Subordinated Debentures. If the Company redeems
Subordinated Debentures, the Trust must redeem Trust Securities on a pro rata
basis having an aggregate liquidation amount equal to the aggregate principal
amount of the Subordinated Debentures so redeemed at a redemption price per
Capital Security equal to the amount payable upon redemption of the Subordinated
Debentures (the "Redemption Price"). See "Description of the Capital Securities
- -- Mandatory Redemption." In addition, at any time, subject to the receipt of
any consent required by the terms of any indebtedness of the Company which may
be outstanding from time to time, the Company will have the right to terminate
the Trust and, after satisfaction of the liabilities of creditors of the Trust
as provided by applicable law, cause the Subordinated Debentures to be
distributed to the holders of the Trust Securities in liquidation of the Trust.
 
     In the event of the involuntary or voluntary liquidation, dissolution,
winding up or termination of the Trust, the holders of the Capital Securities
will be entitled, after satisfaction of liabilities to creditors of the Trust as
provided by applicable law, to receive for each Capital Security a liquidation
amount of $1,000 plus any additional amount payable upon redemption of the
Subordinated Debentures and accrued and unpaid distributions thereon to the date
of payment, unless, in connection with such dissolution, Subordinated Debentures
are distributed to the holders of the Capital Securities. See "Description of
the Capital Securities -- Liquidation Distribution Upon Dissolution."
                            ------------------------
 
     FOR NORTH CAROLINA RESIDENTS: THESE SECURITIES HAVE NOT BEEN APPROVED OR
DISAPPROVED BY THE COMMISSIONER OF INSURANCE FOR THE STATE OF NORTH CAROLINA
(THE "NORTH CAROLINA INSURANCE COMMISSIONER") NOR HAS THE NORTH CAROLINA
INSURANCE COMMISSIONER RULED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS
SUPPLEMENT OR THE PROSPECTUS.
 
     CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN, OR OTHERWISE AFFECT THE PRICE OF THE CAPITAL
SECURITIES. SPECIFICALLY, THE UNDERWRITERS MAY OVERALLOT IN CONNECTION WITH THE
OFFERING AND MAY BID FOR AND PURCHASE CAPITAL SECURITIES IN THE OPEN MARKET. FOR
A DESCRIPTION OF THESE ACTIVITIES, SEE "UNDERWRITING."
 
                                       S-3
<PAGE>   4
 
     The following information concerning the Company, the Trust, the Capital
Securities, the Trust Guarantee and the Subordinated Debentures supplements, and
should be read in conjunction with, the information contained in the
accompanying Prospectus. Capitalized terms used in this Prospectus Supplement
have the same meaning as in the accompanying Prospectus.
 
                                  RISK FACTORS
 
     Prospective purchasers of Capital Securities should carefully review the
information contained in other sections of this Prospectus Supplement and in the
accompanying Prospectus and should in particular consider the following matters.
 
RANKING OF SUBORDINATE OBLIGATIONS UNDER THE TRUST GUARANTEE AND SUBORDINATED
DEBENTURES
 
     The Company's obligations under the Trust Guarantee are unsecured and will
rank (i) subordinate and junior in right of payment to all other liabilities of
the Company except those made pari passu or subordinate by their terms, (ii)
pari passu with the most senior preferred or preference stock now or hereafter
issued by the Company, and with any guarantee now or hereafter issued by the
Company in respect of any preferred stock or preference stock of any affiliate
of the Company, and (iii) senior to the common stock of the Company, no par
value (the "Company Common Stock"). The obligations of the Company under the
Subordinated Debentures are unsecured and will rank subordinate and junior in
right of payment, to the extent set forth herein, to all present and future
Senior Indebtedness of the Company. Because the Company is a holding company,
the right of the Company to participate in any distribution of assets of any
subsidiary upon such subsidiary's liquidation, reorganization or otherwise, is
subject to the prior claims of creditors of the subsidiary, except to the extent
the Company itself may be recognized as a creditor of that subsidiary. In
addition, the principal sources of the Company's income are dividends, interest
and fees from its insurance and non-insurance affiliates. Payment of dividends
to the Company by subsidiary insurance companies is subject to ongoing review by
insurance regulatory authorities. Accordingly, the Trust Guarantee and the
Subordinated Debentures will be effectively subordinated to all existing and
future liabilities and obligations of the Company's subsidiaries, including
obligations to policyholders. At December 31, 1996, the aggregate amount of
Senior Indebtedness and liabilities and obligations of the Company's
subsidiaries that would have effectively ranked senior to the Trust Guarantee
and the Subordinated Debentures was approximately $22 billion. As of December
31, 1996, after giving effect to the Offering, the CAF Merger and the PFS Merger
the aggregate amount of Senior Indebtedness and liabilities and obligations of
the Company's subsidiaries that would have effectively ranked senior to the
Trust Guarantee and the Subordinated Debentures would have been approximately
$25 billion. There are no terms in the Capital Securities, the Subordinated
Debentures or the Trust Guarantee that limit the ability of the Company or any
of its subsidiaries to incur additional indebtedness, liabilities or
obligations, including indebtedness, liabilities or obligations that rank senior
to the Subordinated Debentures and the Trust Guarantee. See "Description of
Trust Guarantees -- Status of the Trust Guarantees" in the accompanying
Prospectus, and "Description of the Subordinated Debentures -- Subordination"
herein.
 
RIGHTS UNDER THE TRUST GUARANTEE
 
     The Trust Guarantee will be qualified as an indenture under the Trust
Indenture Act. The Property Trustee (as defined herein) will act as indenture
trustee under the Trust Guarantee for the purposes of compliance with the
provisions of the Trust Indenture Act of 1939, as amended (the "Trust Indenture
Act"). The Capital Securities Guarantee Trustee (as defined herein) will hold
the Trust Guarantee on behalf of the Trust for the benefit of the holders of the
Capital Securities.
 
     The Trust Guarantee guarantees to the holders of the Capital Securities the
payment of (i) any accrued and unpaid distributions that are required to be paid
on the Capital Securities, to the extent the Trust has funds available therefor,
(ii) the Redemption Price, including all accrued and unpaid distributions with
respect to Capital Securities called for redemption by the Trust, to the extent
the Trust has funds available therefor, and (iii) upon a voluntary or
involuntary dissolution, winding-up or termination of the Trust (other than in
connection with the distribution of Subordinated Debentures to the holders of
Capital Securities or a redemption of all the Capital Securities), the lesser of
(a) the aggregate of the liquidation amount and all
 
                                       S-4
<PAGE>   5
 
accrued and unpaid distributions on the Capital Securities to the date of the
payment to the extent the Trust has funds available therefor, or (b) the amount
of assets of the Trust remaining available for distribution to holders of the
Capital Securities in liquidation of the Trust. The holders of a majority in
liquidation amount of the Capital Securities have the right to direct the time,
method and place of conducting any proceeding for any remedy available to the
Capital Securities Guarantee Trustee or to direct the exercise of any trust or
power conferred upon the Capital Securities Guarantee Trustee under the Trust
Guarantee. If the Capital Securities Guarantee Trustee fails to enforce the
Trust Guarantee, any record holder of Capital Securities may institute a legal
proceeding directly against the Company to enforce the Capital Securities
Guarantee Trustee's rights under the Trust Guarantee without first instituting a
legal proceeding against the Trust, the Capital Securities Guarantee Trustee or
any other person or entity. Notwithstanding the foregoing, if the Company has
failed to make a payment under the Trust Guarantee, a record holder of Capital
Securities may directly institute a proceeding against the Company for
enforcement of the Trust Guarantee with respect to payment to the record holder
of the Capital Securities of the principal of or interest on the Subordinated
Debentures held by the Trust on or after the respective due dates specified in
the Subordinated Debentures, and the amount of the payment will be based on the
holder's pro rata share of the amount due and owing on all of the Capital
Securities. The Company has waived any right or remedy to require that any such
action be brought first against the Trust or any other person or entity before
proceeding directly against the Company. The record holder in the case of the
issuance of one or more global Capital Securities certificates will be The
Depository Trust Company acting at the direction of the beneficial owners of the
Capital Securities. If the Company were to default on its obligation to pay
amounts payable on the Subordinated Debentures, the Trust would lack available
funds for the payment of distributions or amounts payable on redemption of the
Capital Securities or otherwise, and, in such event, holders of the Capital
Securities would not be able to rely upon the Trust Guarantee for payment of
such amounts. Instead, holders of the Capital Securities would rely on the
enforcement (i) by the Property Trustee of its rights as registered holder of
the Subordinated Debentures against the Company pursuant to the terms of the
Subordinated Debentures or (ii) by such holder of the holder's rights against
the Company to enforce payments on the Subordinated Debentures. See "Description
of the Subordinated Debentures -- Indenture Events of Default" and "Effect of
Obligations Under the Subordinated Debentures and the Trust Guarantee" in this
Prospectus Supplement and "Description of Trust Guarantees" in the accompanying
Prospectus. The Declaration (as defined herein) provides that each holder of
Capital Securities, by acceptance thereof, agrees to the provisions of the Trust
Guarantee and the Indenture.
 
ENFORCEMENT OF CERTAIN RIGHTS BY HOLDERS OF THE CAPITAL SECURITIES
 
     If a Declaration Event of Default (as defined herein) occurs and is
continuing, then the holders of Capital Securities would rely on the enforcement
by the Property Trustee of its rights as a holder of the Subordinated Debentures
against the Company. In addition, the holders of a majority in liquidation
amount of the Capital Securities will have the right to direct the time, method
and place of conducting any proceeding for any remedy available to the Property
Trustee or to direct the exercise of any trust or power conferred upon the
Property Trustee under the Declaration, including the right to direct the
Property Trustee to exercise the remedies available to it as a holder of the
Subordinated Debentures. If the Property Trustee fails to enforce its rights
with respect to the Subordinated Debentures held by the Trust, any record holder
of Capital Securities may institute legal proceedings directly against the
Company to enforce the Property Trustee's rights under such Subordinated
Debentures without first instituting any legal proceedings against such Property
Trustee or any other person or entity. Notwithstanding the foregoing, if a
Declaration Event of Default has occurred and is continuing and such event is
attributable to the failure of the Company to pay interest or principal on the
Subordinated Debentures issued to the Trust on the date such interest or
principal is otherwise payable, then a record holder of Capital Securities may
institute a proceeding (a "Direct Action") directly against the Company for
enforcement of payment to the record holder of the Capital Securities of the
principal of or interest on the Subordinated Debentures on or after the
respective due dates specified in the Subordinated Debentures, and the amount of
the payment will be based on the holder's pro rata share of the amount due and
owing on all of the Capital Securities. The record holder in the case of the
issuance of one or more global Capital Securities certificates will be The
Depository Trust Company acting at the direction of the beneficial owners of the
Capital Securities. The holders of Capital Securities will not be able to
exercise directly any other remedy available to the holders of the Subordinated
Debentures unless the Property Trustee fails to do so. The Company's election to
exercise its right to extend the interest payment period on the Subordinated
 
                                       S-5
<PAGE>   6
 
Debentures shall not constitute a Declaration Event of Default. See "Description
of the Capital Securities -- Declaration Events of Default" and "Description of
the Subordinated Debentures -- Indenture Events of Default."
 
OPTION TO EXTEND INTEREST PAYMENT PERIOD
 
     The Company has the right under the Indenture to defer payments of interest
on the Subordinated Debentures by extending the interest payment period at any
time, and from time to time, on the Subordinated Debentures. See "Description of
the Subordinated Debentures -- Option to Extend Interest Payment Period." As a
consequence of an extension of the interest payment period, semi-annual
distributions on the Capital Securities would be deferred (but despite such
deferral, to the extent permitted by law, would continue to accrue with interest
thereon compounded semi-annually) by the Trust during any such Extension Period.
Such right to extend the interest payment period for the Subordinated Debentures
is limited at any time to a period not exceeding 10 consecutive semi-annual
periods with respect to each Extension Period. In the event that the Company
exercises this right to defer interest payments, then, prior to the payment of
all accrued interest on outstanding Subordinated Debentures, (a) the Company
shall not declare or pay dividends on, or make a distribution with respect to,
or redeem, purchase or acquire, or make a liquidation payment with respect to,
any of its capital stock, (b) the Company shall not make any payment of
interest, principal or premium, if any, on or repay, repurchase or redeem any
debt securities issued by the Company that rank pari passu with or junior to the
Subordinated Debentures and (c) the Company shall not make guarantee payments
with respect to the foregoing (other than pursuant to the Trust Guarantee);
provided, however, that the restriction in clause (a) above does not apply to
(i) any stock dividends paid by the Company where the dividend stock is the same
stock as that on which the dividend is being paid or (ii) purchases or
acquisitions of shares of Company Common Stock in connection with the
satisfaction by the Company of its obligations under any employee benefit plans.
Prior to the termination of any such Extension Period, the Company may further
extend the interest payment period; provided that such Extension Period,
together with all such previous and further extensions thereof, may not exceed
10 consecutive semi-annual periods or extend beyond the maturity date of the
Subordinated Debentures. Upon the termination of any Extension Period and the
payment of all amounts then due, the Company may commence a new Extension
Period, subject to the above requirements. Consequently, there could be multiple
Extension Periods of varying lengths prior to the maturity date of the
Subordinated Debentures. See "Description of the Capital Securities --
Distributions" and "Description of the Subordinated Debentures -- Option to
Extend Interest Payment Period."
 
TAX CONSEQUENCES OF EXTENSION OF INTEREST PAYMENT PERIOD
 
     Should the Company exercise its right to defer payments of interest by
extending the interest payment period, each holder of Capital Securities will
accrue income (as original issue discount ("OID")) in respect of the deferred
interest allocable to its Capital Securities for United States federal income
tax purposes. Such income will be allocated but not distributed to holders of
the Capital Securities. As a result, each such holder of the Capital Securities
will recognize income for United States federal income tax purposes in advance
of the receipt of cash and will not receive the cash from the Trust related to
such income if such holder disposes of its Capital Securities prior to the
record date for the date on which distributions of such amounts are made. The
Company has no current intention of exercising its right to defer payments of
interest by extending the interest payment period on the Subordinated
Debentures. However, should the Company determine to exercise such right in the
future, the market price of the Capital Securities is likely to be adversely
affected. A holder that disposes of its Capital Securities during an Extension
Period, therefore, might not receive the same return on its investment as a
holder that continues to hold its Capital Securities. In addition, as a result
of the existence of the Company's right to defer interest payments, the market
price of the Capital Securities (which represent an undivided beneficial
interest in the Subordinated Debentures) may be more volatile than other
securities on which OID accrues that do not have such rights. See "United States
Federal Income Taxation -- Original Issue Discount."
 
TAX EVENT REDEMPTION OR DISTRIBUTION
 
     If, at any time, a Tax Event (as defined herein) shall occur and be
continuing, the Trust shall, except in the limited circumstances described below
and subject to the receipt of any consent required by the terms of any
indebtedness of the Company which might be outstanding from time to time, be
dissolved with the result that the Subordinated Debentures will be distributed
to the holders of the Trust Securities in connection with
 
                                       S-6
<PAGE>   7
 
the liquidation of the Trust. Furthermore, under certain circumstances, the
Company shall have the right, subject to the receipt of any consent required by
the terms of any indebtedness of the Company which may be outstanding from time
to time, to redeem the Subordinated Debentures at par plus accrued and unpaid
interest thereon to the date fixed for redemption, in whole but not in part, in
lieu of a distribution of the Subordinated Debentures by the Trust in which
event the Trust will redeem the Trust Securities on a pro rata basis to the same
extent as the Subordinated Debentures are redeemed by the Company. See
"Description of the Capital Securities -- Tax Event Redemption or Distribution."
 
     Under current United States federal income tax law, a distribution of
Subordinated Debentures upon the dissolution of the Trust would not be a taxable
event to holders of the Capital Securities. Upon occurrence of a Tax Event,
however, a dissolution of the Trust in which holders of the Capital Securities
receive cash would be a taxable event to such holders. See "United States
Federal Income Taxation -- Receipt of Subordinated Debentures or Cash Upon
Liquidation of the Trust."
 
     There can be no assurance as to the market prices for the Capital
Securities or the Subordinated Debentures that may be distributed in exchange
for Capital Securities if a dissolution or liquidation of the Trust were to
occur. Accordingly, the Capital Securities that an investor may purchase,
whether pursuant to the offer made hereby or in the secondary market, or the
Subordinated Debentures that a holder of Capital Securities may receive on
dissolution and liquidation of the Trust, may trade at a discount to the price
that the investor paid to purchase the Capital Securities offered hereby.
Because holders of Capital Securities may receive Subordinated Debentures upon
the occurrence of a Tax Event, prospective purchasers of Capital Securities are
also making an investment decision with regard to the Subordinated Debentures
and should carefully review all the information regarding the Subordinated
Debentures contained herein and in the accompanying Prospectus. See "Description
of the Capital Securities -- Tax Event Redemption or Distribution" and
"Description of the Subordinated Debentures -- General."
 
DISTRIBUTION OF THE SUBORDINATED DEBENTURES
 
     At any time, subject to the receipt of any consent required by the terms of
any indebtedness of the Company which may be outstanding from time to time, the
Company will have the right to terminate the Trust and, after satisfaction of
the liabilities of creditors of the Trust as provided by applicable law, cause
the Subordinated Debentures to be distributed to the holders of the Trust
Securities in liquidation of the Trust. Under current United States federal
income tax law and interpretations and assuming, as expected, the Trust is
treated as a grantor trust, a distribution of the Subordinated Debentures should
not be a taxable event to holders of the Capital Securities. Should there be a
change in such law, or a change in the legal interpretation thereof, or other
circumstances, however, the distribution of the Subordinated Debentures could be
a taxable event to the holders of the Capital Securities. In addition, a
dissolution of the Trust in which holders of the Capital Securities receive cash
would be a taxable event to such holders. See "United States Federal Income
Taxation -- Receipt of Subordinated Debentures or Cash Upon Liquidation of the
Trust."
 
     There can be no assurance as to the market prices for the Capital
Securities or the Subordinated Debentures that may be distributed in exchange
for Capital Securities if a dissolution or liquidation of the Trust were to
occur. Accordingly, the Capital Securities that an investor may purchase,
whether pursuant to the offer made hereby or in the secondary market, or the
Subordinated Debentures that a holder of Capital Securities may receive on
dissolution and liquidation of the Trust, may trade at a discount to the price
that the investor paid to purchase the Capital Securities offered hereby.
Because holders of Capital Securities may receive Subordinated Debentures upon
any election by the Company to liquidate the Trust and cause the Subordinated
Debentures to be distributed to the holders of the Capital Securities,
prospective purchasers of Capital Securities are also making an investment
decision with regard to the Subordinated Debentures and should review carefully
all the information regarding the Subordinated Debentures and the Company
contained herein and in the accompanying Prospectus. See "Description of the
Capital Securities -- Distribution of the Subordinated Debentures" and
"Description of the Subordinated Debentures" and "The Company."
 
                                       S-7
<PAGE>   8
 
PROPOSED TAX LAW CHANGES
 
     On February 6, 1997, President Clinton proposed certain tax law changes
(the "Proposed Legislation") that would, among other things, generally deny
corporate issuers a deduction for interest in respect of certain debt
obligations, such as the Subordinated Debentures, issued on or after the date of
first committee action if such debt obligations have a maximum term in excess of
fifteen years and are not shown as indebtedness on the issuer's applicable
consolidated balance sheet. The Proposed Legislation is similar to legislation
proposed by President Clinton in 1996. As currently drafted, the Proposed
Legislation would affect the Subordinated Debentures unless the Subordinated
Debentures were issued prior to the first date of any committee action. In
addition, the Proposed Legislation could be enacted with retroactive effect. If
the Proposed Legislation is enacted so as to apply to the Subordinated
Debentures, the Company would not be entitled to an interest deduction with
respect to the Subordinated Debentures, which would cause a Tax Event. There can
be no assurance that current or future legislative proposals or final
legislation will not give rise to a Tax Event, which would permit the Company to
cause a redemption of the Subordinated Debentures, as described more fully under
"Description of the Subordinated Debentures -- Optional Redemption." See
"Description of the Capital Securities -- Tax Event Redemption or Distribution"
and "United States Federal Income Taxation."
 
REDEMPTION CONSIDERATIONS
 
     In addition to redemption of the Subordinated Debentures in certain
circumstances upon the occurrence and continuation of a Tax Event as discussed
in "-- Tax Event Redemption or Distribution," at the option of the Company,
subject to the receipt of any consent required by the terms of any indebtedness
of the Company which may be outstanding from time to time, the Subordinated
Debentures may be redeemed, at any time in whole or in part, at the Optional
Debenture Redemption Price. See "Description of the Subordinated Debentures --
Optional Redemption." If Subordinated Debentures are redeemed, the Trust must
redeem Trust Securities having an aggregate liquidation amount equal to the
aggregate principal amount of Subordinated Debentures so redeemed. See
"Description of the Capital Securities -- Mandatory Redemption."
 
LIMITED VOTING RIGHTS
 
     Holders of the Capital Securities will have only limited voting rights
primarily in connection with directing the activities of the Property Trustee as
the holder of the Subordinated Debentures. Such holders will not be entitled to
vote to appoint, remove or replace, or to increase or decrease the number of,
Conseco Trustees (as defined herein), which voting rights are vested exclusively
in the holder of the Common Securities. See "Description of the Capital
Securities -- Voting Rights."
 
ABSENCE OF PRIOR PUBLIC MARKET
 
     Prior to this offering, there has been no public market for the Capital
Securities. There can be no assurance that an active public market will develop
for the Capital Securities or that, if such market develops, the market price
will equal or exceed the public offering price set forth on the cover page of
this Prospectus Supplement. The public offering price for the Capital Securities
has been determined through negotiations among the Company, the Trust and the
Underwriters. Trading prices for the Capital Securities will be determined in
the marketplace and may be influenced by many factors, including the liquidity
of the market for the Capital Securities, investor perceptions of the Company
and general industry and economic conditions.
 
TRADING PRICE
 
     The Capital Securities are expected to trade at a price per Capital
Security plus accrued and unpaid distributions, if any. Because the Capital
Securities pay distributions at a fixed rate based upon the fixed interest rate
payable on the Subordinated Debentures, the trading price of the Capital
Securities may decline if interest rates rise.
 
                                       S-8
<PAGE>   9
 
                          CONSECO FINANCING TRUST III
 
GENERAL
 
     The Trust is a statutory business trust formed under Delaware law pursuant
to (i) a declaration of trust, executed by the Company, as sponsor (the
"Sponsor"), and the trustees of the Trust (the "Conseco Trustees"), and (ii) the
filing of a certificate of trust with the Secretary of State of the State of
Delaware on October 28, 1996. Such declaration will be amended and restated in
its entirety (as so amended and restated, the "Declaration") substantially in
the form filed as an exhibit to a Current Report on Form 8-K filed by the
Company and incorporated by reference into the Registration Statement of which
this Prospectus Supplement and the accompanying Prospectus form a part. The
Declaration will be qualified as an indenture under the Trust Indenture Act.
Upon issuance of the Capital Securities, the purchasers thereof will own all of
the Capital Securities. See "Description of the Capital Securities -- Book-Entry
Only Issuance -- The Depository Trust Company." The Company will directly or
indirectly acquire Common Securities in an aggregate liquidation amount equal to
at least 3% of the total capital of the Trust and will own all of the issued and
outstanding Common Securities. The Trust exists for the exclusive purposes of
(i) issuing the Trust Securities representing undivided beneficial interests in
the assets of the Trust, (ii) investing the gross proceeds of the Trust
Securities in the Subordinated Debentures and (iii) engaging in only those other
activities necessary, appropriate, convenient or incidental thereto. The Trust
has a term of approximately 35 years, but may be terminated earlier as provided
in the Declaration.
 
     Pursuant to the Declaration, the number of Conseco Trustees will initially
be five. Three of the Conseco Trustees (the "Regular Trustees") will be persons
who are employees or officers of or who are affiliated with the Company. The
fourth trustee will be a financial institution unaffiliated with the Company
that will serve as property trustee under the Declaration and as indenture
trustee for the purposes of the Trust Indenture Act (the "Property Trustee").
The fifth trustee will be a natural person who is a resident of the State of
Delaware or a legal entity which maintains its principal place of business in
the State of Delaware and meets the requirements of applicable law (the
"Delaware Trustee"). Fleet National Bank will act as the Property Trustee and
First Union Bank of Delaware will act as the Delaware Trustee, in each case
until removed or replaced by the holder of the Common Securities. For purposes
of compliance with the provisions of the Trust Indenture Act, Fleet National
Bank will also act as indenture trustee under the Trust Guarantee (the "Capital
Securities Guarantee Trustee"). See "Description of Trust Guarantees" in the
accompanying Prospectus.
 
     The Property Trustee will hold title to the Subordinated Debentures for the
benefit of the Trust and the holders of the Trust Securities and, so long as the
Subordinated Debentures are held by the Trust, the Property Trustee will have
the power to exercise all rights, powers, and privileges of a holder of
Subordinated Debentures under the Indenture. In addition, the Property Trustee
will maintain exclusive control of a segregated non-interest bearing bank
account (the "Property Account") to hold all payments made in respect of the
Subordinated Debentures for the benefit of the holders of the Trust Securities.
The Property Trustee will make payments of distributions and payments on
liquidation, redemption and otherwise to the holders of the Trust Securities out
of funds from the Property Account. The Capital Securities Guarantee Trustee
will hold the Trust Guarantee for the benefit of the holders of the Capital
Securities. The Company, as the direct or indirect holder of all the Common
Securities, will have the right to appoint, remove or replace any Conseco
Trustee (subject to the limitations set forth in the Declaration) and to
increase or decrease the number of Conseco Trustees. The Company will pay all
fees, expenses, debts and obligations (other than with respect to the Trust
Securities) related to the Trust and the offering of the Trust Securities. See
"Description of the Capital Securities."
 
     The rights of the holders of the Capital Securities, including economic
rights, rights to information and voting rights, are set forth in the
Declaration, the Delaware Business Trust Act, as amended (the "Trust Act"), the
Indenture and the Trust Indenture Act. See "Description of the Capital
Securities."
 
ACCOUNTING TREATMENT
 
     The financial statements of the Trust will be reflected in the Company's
consolidated financial statements, with the Capital Securities shown as
"Company-obligated mandatorily redeemable preferred securities of subsidiary
trusts" under minority interest in consolidated subsidiaries. In a footnote to
the Company's audited financial statements there will be included a statement
that the Trust is wholly-owned by the Company and that the sole asset of the
Trust is the Subordinated Debentures (indicating the principal amount, interest
rate and maturity date thereof). See "Capitalization."
 
                                       S-9
<PAGE>   10
 
                                 CAPITALIZATION
 
     The following table sets forth the December 31, 1996 capitalization of the
Company as reported, pro forma for completed transactions, pro forma for the
Offering and pro forma for the Offering and the planned PFS Merger. See "Use of
Proceeds." The capitalization of the Company at December 31, 1996 in the column
headed "Pro Forma for completed transactions" reflects the application of
certain pro forma adjustments resulting from the CAF Merger, which was
consummated on March 4, 1997, as if the CAF Merger had occurred on December 31,
1996. The capitalization of the Company at December 31, 1996 in the column
headed "Pro forma for the Offering" reflects further adjustments as if the
Offering had occurred on December 31, 1996. The capitalization of the Company at
December 31, 1996 in the column headed "Pro forma for the Offering and the
planned PFS Merger" reflects further adjustments as if the PFS Merger had
occurred on December 31, 1996. This table should be read in conjunction with the
Company's consolidated financial statements and the notes thereto incorporated
by reference herein. See "Incorporation of Certain Documents by Reference" in
the accompanying Prospectus.
 
<TABLE>
<CAPTION>
                                                                               DECEMBER 31, 1996
                                                              ---------------------------------------------------
                                                                                                      PRO FORMA
                                                                                                       FOR THE
                                                                           PRO FORMA     PRO FORMA   OFFERING AND
                                                                 AS      FOR COMPLETED    FOR THE    THE PLANNED
                                                              REPORTED   TRANSACTIONS    OFFERING     PFS MERGER
                                                              --------   -------------   ---------   ------------
                                                                             (DOLLARS IN MILLIONS)
<S>                                                           <C>        <C>             <C>         <C>
LONG-TERM DEBT:
Borrowings under revolving credit agreements................  $  465.0     $1,066.5      $  769.8       $  812.6
Senior notes due 2003.......................................     170.0        170.0         170.0          170.0
Senior notes due 2004.......................................     200.0        200.0         200.0          200.0
Subordinated notes due 2004.................................      98.1         98.1          98.1           98.1
Convertible subordinated debentures due 2005................     102.8        102.8         102.8          102.8
Convertible subordinated notes due 2003.....................        --           --            --           86.2
Other.......................................................      45.2         45.2          45.2           45.2
                                                              --------     --------      --------       --------
  Total principal amount....................................   1,081.1      1,682.6       1,385.9        1,514.9
Unamortized net premium.....................................      13.8         13.8          13.8           13.8
                                                              --------     --------      --------       --------
  Total long-term debt......................................   1,094.9      1,696.4       1,399.7        1,528.7
                                                              --------     --------      --------       --------
Minority interest in consolidated subsidiaries:
  Company-obligated mandatorily redeemable preferred
    securities of subsidiary trusts(1)......................     600.0        600.0         900.0          900.0
  Preferred stock...........................................      97.0         97.0          97.0           97.0
  Common stock..............................................        .7           .7            .7             .7
                                                              --------     --------      --------       --------
SHAREHOLDERS' EQUITY:
7% PRIDES, convertible preferred stock, no par value;
  4,370,000 shares authorized; 4,369,600 shares
  outstanding...............................................     267.1        267.1         267.1          267.1
Common stock and additional paid-in capital, no par value,
  500,000,000 shares authorized, shares outstanding:
  167,128,228 as reported; 170,028,228 pro forma for
  completed transactions and for the Offering; 178,728,228
  pro forma for the Offering and the planned PFS Merger.....   2,029.6      2,145.3       2,142.0        2,494.4
Unrealized appreciation of securities, net of deferred
  income taxes..............................................      38.9         38.9          38.9           38.9
Retained earnings...........................................     749.7        749.7         749.7          749.7
                                                              --------     --------      --------       --------
  Total shareholders' equity................................   3,085.3      3,201.0       3,197.7        3,550.1
                                                              --------     --------      --------       --------
    Total capitalization....................................  $4,877.9     $5,595.1      $5,595.1       $6,076.5
                                                              ========     ========      ========       ========
</TABLE>
 
- ---------------
(1) Subsequent to the completion of the Offering, the assets of the Trust will
    consist solely of approximately $309.3 million in aggregate principal amount
    of the Subordinated Debentures with an interest rate of 8.796% and a
    maturity date of April 1, 2027. The assets of Conseco Financing Trust I
    consist solely of $283.6 million aggregate principal amount of subordinated
    deferrable interest debentures of the Company with an interest rate of 9.16%
    and a maturity date of November 30, 2026 and the assets of Conseco Financing
    Trust II consist solely of $335.1 million aggregate principal amount of
    subordinated deferrable interest debentures of the Company with an interest
    rate of 8.70% and a maturity date of November 15, 2026, which assets, in
    each case, will not be available to meet the obligations of the Trust.
 
                                      S-10
<PAGE>   11
 
             RATIOS OF EARNINGS TO FIXED CHARGES, EARNINGS TO FIXED
                     CHARGES AND PREFERRED STOCK DIVIDENDS
            AND EARNINGS TO FIXED CHARGES, PREFERRED STOCK DIVIDENDS
               AND DISTRIBUTIONS ON COMPANY-OBLIGATED MANDATORILY
              REDEEMABLE PREFERRED SECURITIES OF SUBSIDIARY TRUSTS
 
     The following table sets forth the Company's ratios of earnings to fixed
charges and earnings to fixed charges and preferred stock dividends for each of
the five years ended December 31, 1996:
 
<TABLE>
<CAPTION>
                                                             YEAR ENDED DECEMBER 31,
                                                      -------------------------------------
                                                      1992    1993    1994    1995    1996
                                                      -----   -----   -----   -----   -----
<S>                                                   <C>     <C>     <C>     <C>     <C>
Ratio of earnings to fixed charges:
  As reported.......................................  1.54X   2.19X   2.26X   1.57X   1.61X
  Excluding interest on annuities and financial
     products(1)(2).................................  6.24X   8.85X   4.55X   3.80X   4.55X
Ratio of earnings to fixed charges and preferred
  dividends:
  As reported.......................................  1.50X   2.04X   1.95X   1.50X   1.50X
  Excluding interest on annuities and financial
     products(1)(2).................................  5.09X   6.00X   3.14X   3.06X   3.14X
Ratio of earnings to fixed charges, preferred
 dividends and distributions on Company-obligated
 mandatorily redeemable preferred securities of
 subsidiary trusts:
  As reported.......................................  1.50X   2.04X   1.95X   1.50X   1.49X
  Excluding interest on annuities and financial
     products(1)(2).................................  5.09X   6.00X   3.14X   3.06X   3.06X
</TABLE>
 
- ---------------
 
(1) These ratios are included to assist the reader in analyzing the impact of
     interest on annuities and financial products (which is not generally
     required to be paid in cash in the period it is recognized). Such ratios
     are not intended to, and do not, represent the following ratios prepared in
     accordance with generally accepted accounting principles ("GAAP"): the
     ratio of earnings to fixed charges; the ratio of earnings to fixed charges
     and preferred dividends; or the ratio of earnings to fixed charges,
     preferred dividends and distributions on Company-obligated mandatorily
     redeemable preferred securities of subsidiary trusts.
 
(2) Excludes interest credited to annuity and financial products of $506.8
     million, $408.5 million, $134.7 million, $585.4 million and $668.6 million
     for the years ended December 31, 1992, 1993, 1994, 1995 and 1996,
     respectively.
 
                                USE OF PROCEEDS
 
     The proceeds from the sale of the Capital Securities will be invested by
the Trust in Subordinated Debentures of the Company issued pursuant to the
Indenture described herein. The Company intends to use substantially all of the
net proceeds from the Subordinated Debentures to repay amounts outstanding under
its revolving credit agreement which it entered into in November 1996. Amounts
borrowed under the revolving credit agreement have been used by the Company to
pay the cash consideration in the CAF Merger, to repay debt assumed in the CAF
Merger and the THI Merger (as defined herein) and for working capital purposes.
The weighted average interest rate of borrowings under the Company's revolving
credit agreement as of the date of this Prospectus Supplement is 5.8%.
Borrowings under such revolving credit agreement must be repaid in 2001.
 
                                      S-11
<PAGE>   12
 
              SELECTED HISTORICAL FINANCIAL INFORMATION OF CONSECO
 
     The selected historical financial information set forth below was derived
from the consolidated financial statements of Conseco. Conseco's consolidated
balance sheets at December 31, 1995 and 1996, and the consolidated statements of
operations, shareholders' equity and cash flows for the years ended December 31,
1994, 1995 and 1996 and notes thereto were audited by Coopers & Lybrand L.L.P.,
independent accountants, and are included in Conseco's Annual Report on Form
10-K for the year ended December 31, 1996, which is incorporated by reference
herein. The selected historical financial information is qualified in its
entirety by, and should be read in conjunction with, Conseco's Annual Report on
Form 10-K for the year ended December 31, 1996.
 
     The comparison of selected historical financial information in the table
below is significantly affected by: (i) the acquisitions consummated by Conseco
Capital Partners, L.P. ("Partnership I") and Conseco Capital Partners II, L.P.
("Partnership II"); (ii) the sale of Western National Corporation ("WNC"); (iii)
the transactions affecting Conseco's ownership interest in Bankers Life Holding
Corporation ("BLH") and CCP Insurance, Inc. ("CCP"); (iv) the acquisition (the
"LPG Merger") of Life Partners Group, Inc. ("LPG"); (v) the acquisition (the
"ATC Merger") of American Travellers Corporation ("ATC"); and (vi) the
acquisition (the "THI Merger") of Transport Holdings Inc. ("THI"). For periods
beginning with their acquisitions by Partnership I and ending June 30, 1992,
Partnership I and its subsidiaries were consolidated with the financial
statements of Conseco. Following the completion of the initial public offering
by CCP in July 1992, Conseco did not have unilateral control to direct all of
CCP's activities and, therefore, did not consolidate the financial statements of
CCP with the financial statements of Conseco. As a result of the purchase by
Conseco of all the shares of common stock of CCP it did not already own on
August 31, 1995 (the "CCP Merger"), the financial statements of CCP's
subsidiaries are consolidated with the financial statements of Conseco,
effective January 1, 1995. Conseco has included BLH in its financial statements
since November 1, 1992. Through December 31, 1993, the financial statements of
WNC were consolidated with the financial statements of Conseco. Following the
completion of the initial public offering of WNC (and subsequent disposition of
Conseco's remaining equity interest in WNC), the financial statements of WNC
were no longer consolidated with the financial statements of Conseco. As of
September 29, 1994, Conseco began to include in its financial statements the
newly acquired Partnership II subsidiary, American Life Holdings, Inc. ("ALH").
As of July 1, 1996, Conseco began to include in its financial statements its
newly acquired subsidiary, LPG. Effective December 31, 1996, Conseco began to
include in its balance sheet the subsidiaries acquired in the ATC Merger and the
THI Merger. Such business combinations are described in the notes to the
consolidated financial statements included in Conseco's Annual Report on Form
10-K for the year ended December 31, 1996, which is incorporated by reference
herein.
 
<TABLE>
<CAPTION>
                                                                        YEAR ENDED DECEMBER 31,
                                                       ---------------------------------------------------------
                                                         1992        1993        1994        1995        1996
                                                       ---------   ---------   ---------   ---------   ---------
                                                            (AMOUNTS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)
<S>                                                    <C>         <C>         <C>         <C>         <C>
STATEMENT OF OPERATIONS DATA:
Insurance policy income..............................  $   378.7   $ 1,293.8   $ 1,285.6   $ 1,465.0   $ 1,654.2
Net investment income................................      888.6       896.2       385.7     1,142.6     1,302.5
Net investment gains (losses)........................      160.2       242.6       (30.5)      188.9        30.4
Total revenues.......................................    1,523.9     2,636.0     1,862.0     2,855.3     3,067.3
Interest expense on notes payable....................       46.2        58.0        59.3       119.4       108.1
Total benefits and expenses..........................    1,193.9     2,025.8     1,537.6     2,436.8     2,573.7
Income before income taxes, minority interest and
  extraordinary charge...............................      330.0       610.2       324.4       418.5       493.6
Extraordinary charge on extinguishment of debt, net
  of tax.............................................        5.3        11.9         4.0         2.1        26.5
Net income...........................................      169.5       297.0       150.4       220.4       252.4
Preferred dividends..................................        5.5        20.6        18.6        18.4        27.4
Net income applicable to common stock................      164.0       276.4       131.8       202.0       225.0
 
PER SHARE DATA(A):
Net income, primary..................................  $    1.36   $    2.36   $    1.25   $    2.35   $    1.91
Net income, fully diluted............................       1.35        2.19        1.22        2.11        1.77
Dividends declared per common share..................       .021        .075        .125        .046        .083
Book value per common share outstanding at period
  end................................................       5.46        8.45        5.22       10.22       16.86
Shares outstanding at period end.....................       99.6       101.2        88.7        81.0       167.1
Average fully diluted shares outstanding.............      118.4       134.0       123.4       104.5       142.5
</TABLE>
 
                                      S-12
<PAGE>   13
 
<TABLE>
<S>                                                           <C>        <C>        <C>        <C>        <C>
BALANCE SHEET DATA (AT PERIOD END):
Total assets................................................  $11,772.7  $13,749.3  $10,811.9  $17,297.5  $25,612.7
Notes payable for which Conseco is directly liable..........      163.2      413.0      191.8      871.4    1,094.9
Notes payable of affiliates, not direct obligations of
  Conseco...................................................      392.0      290.3      611.1      584.7         --
Total liabilities...........................................   11,154.4   12,382.9    9,743.2   15,782.5   21,829.7
Minority interests in consolidated subsidiaries:
  Company-obligated mandatorily redeemable preferred
    securities of subsidiary trusts.........................         --         --         --         --      600.0
  Preferred stock...........................................         --         --      130.1      110.7       97.0
  Common stock..............................................       24.0      223.8      191.6      292.6         .7
Shareholders' equity........................................      594.3    1,142.6      747.0    1,111.7    3,085.3
 
OTHER FINANCIAL DATA(B):
Premiums collected(c).......................................  $ 1,464.9  $ 2,140.1  $ 1,879.1  $ 3,106.4  $ 3,210.4
Operating earnings(d).......................................      114.8      162.0      151.7      131.3      267.7
Operating earnings per fully diluted common share(a)(d).....        .90       1.19       1.23       1.26       1.89
Shareholders' equity excluding unrealized appreciation
  (depreciation) of fixed maturity securities(e)............      560.3    1,055.2      884.7      999.1    3,045.5
Book value per common share outstanding, excluding
  unrealized appreciation (depreciation) of fixed maturity
  securities(a)(e)..........................................       5.12       7.58       6.77       8.83      16.62
Ratio of debt to total capital(f):
  As reported...............................................        .49X       .34X       .43X       .49X       .22X
  Excluding unrealized appreciation (depreciation)(e).......        .50X       .36X       .39X       .53X       .23X
Ratio of debt and Company-obligated mandatorily redeemable
 preferred securities of subsidiary trusts to total
 capital(f):
  As reported...............................................        .49X       .34X       .43X       .49X       .35X
  Excluding unrealized appreciation (depreciation)(e).......        .50X       .36X       .39X       .53X       .35X
Adjusted statutory capital (at period end)(g)...............  $   603.1  $ 1,135.5  $   791.6  $ 1,298.7  $ 1,775.1
</TABLE>
 
- -------------------------
(a) All share and per share amounts have been restated to reflect two-for-one
    stock splits paid on April 1, 1996 and February 11, 1997.
 
(b) Amounts under this heading are included to assist the reader in analyzing
    Conseco's financial position and results of operations. Such amounts are not
    intended to, and do not, represent insurance policy income, net income, net
    income per share, shareholders' equity or book value per share prepared in
    accordance with GAAP.
 
(c) Includes premiums received from universal life and products without
    mortality or morbidity risk. Such premiums are not reported as revenues
    under GAAP and were $1,131.8 million in 1992; $891.9 million in 1993; $634.6
    million in 1994; $1,757.4 million in 1995; and $1,811.5 million in 1996.
 
(d) Represents income before extraordinary charge, excluding net investment
    gains (losses) (less that portion of change in future policy benefits,
    amortization of cost of policies purchased and cost of policies produced and
    income taxes relating to such gains (losses)) and restructuring activities
    (net of income taxes).
 
(e) Excludes the effect of reporting fixed maturities at fair value and
    recording the unrealized gain or loss on such securities as a component of
    shareholders' equity, net of tax and other adjustments. Such adjustments,
    which Conseco began to do in 1992, are in accordance with Statement of
    Financial Accounting Standards No. 115, "Accounting for Certain Investments
    in Debt and Equity Securities" ("SFAS 115"), as described in the notes to
    the consolidated financial statements included in Conseco's Annual Report on
    Form 10-K for the year ended December 31, 1996, which is incorporated herein
    by reference.
 
(f) For periods prior to 1996, debt includes obligations for which Conseco was
    not directly liable.
 
(g) Includes: (1) statutory capital and surplus; (2) asset valuation reserve and
    interest maintenance reserve; and (3) the portion of surplus debentures
    carried by the life companies as a liability to Conseco. Such statutory data
    reflect the combined data derived from the annual statements of Conseco's
    consolidated life insurance companies as filed with insurance regulatory
    agencies and prepared in accordance with statutory accounting practices.
 
                                      S-13
<PAGE>   14
 
                                  THE COMPANY
 
BACKGROUND
 
     The Company is a financial services holding company. The Company develops,
markets and administers annuity, individual health insurance and individual life
insurance products. The Company's operating strategy is to grow the insurance
business within its subsidiaries by focusing its resources on the development
and expansion of profitable products and strong distribution channels. The
Company has supplemented such growth by acquiring companies that have profitable
niche products, strong distribution systems and progressive management teams who
can work with the Company to implement the Company's operating and growth
strategies. Once a company has been acquired, the Company's operating strategy
has been to consolidate and streamline management and administrative functions,
to realize superior investment returns through active asset management, to
eliminate unprofitable products and distribution channels, and to expand and
develop the profitable distribution channels and products.
 
     The Company currently owns the following life insurance companies: (i)
Bankers Life and Casualty Company, Bankers Life Insurance Company of Illinois
and Certified Life Insurance Company, the former subsidiaries of BLH, with
respect to which the Company acquired the remaining 9.6 percent interest it did
not previously own on December 31, 1996, (ii) American Life and Casualty
Insurance Company and Vulcan Life Insurance Company, subsidiaries of ALH, with
respect to which the Company acquired the remaining 62 percent interest it did
not previously own on September 30, 1996; (iii) American Travellers Life
Insurance Company, United General Life Insurance Company and American Travelers
Insurance Company of New York, the former subsidiaries of ATC, which the Company
acquired on December 17, 1996; (iv) TLIC Life Insurance Company, Transport Life
Insurance Company and Continental Life Insurance Company, the former
subsidiaries of THI, which the Company acquired on December 23, 1996; (v) Great
American Reserve Insurance Company, Beneficial Standard Life Insurance Company,
and Jefferson National Life Insurance Company of Texas in which the Company has
had an ownership interest since their acquisition by Conseco Capital Partners,
L.P. in 1990 and 1991, respectively, and which became wholly-owned subsidiaries
of the Company in August 1995; (vi) Philadelphia Life Insurance Company,
Massachusetts General Life Insurance Company, Lamar Life Insurance Company and
Wabash Life Insurance Company, the subsidiaries of LPG, which became
subsidiaries of the Company on August 2, 1996; and (vii) Bankers National Life
Insurance Company, National Fidelity Life Insurance Company and Lincoln American
Life Insurance Company, all of which are wholly-owned by the Company and which
have profitable blocks of in-force business, although new product sales are
currently not being pursued.
 
     On March 4, 1997, the Company consummated the CAF Merger in which CAF was
merged with and became a wholly owned subsidiary of the Company. In the CAF
Merger, each of the approximately 17.7 million shares of CAF common stock and
common stock equivalents were converted into the right to receive $30.75 in cash
plus 0.1647 of a share of Company Common Stock. The Company paid $545 million in
cash and issued 2.9 million shares of Company Common Stock with a value of
approximately $115.7 million to acquire the CAF common stock. In addition, the
Company assumed a note payable of CAF of $31.0 million. CAF, through its
insurance subsidiaries, underwrites, markets and distributes individual and
group supplemental health and accident insurance. CAF's principal insurance
subsidiary is an Arizona-domiciled company, Capitol American Life Insurance
Company ("CALI"), which accounted for more than 97 percent of CAF's earned
premiums over the last five years. CALI is licensed to sell its products in 47
states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, and
markets its products through a sales force consisting of independent agents,
agent organizations and brokers. CAF had total assets of $1.1 billion at
December 31, 1996.
 
     Since 1982, the Company has acquired 15 insurance groups and related
businesses. The Company continues to regularly investigate acquisition
opportunities in the insurance industry and other industries in which it
operates. Any decision to make any such acquisitions will depend on a favorable
evaluation by the Company of a variety of factors, including the operating
results and financial condition of the business to be acquired, its growth
potential, management and personnel and the potential return on such acquisition
in relation to other acquisition opportunities and the internal development of
the Company's business operations.
 
                                      S-14
<PAGE>   15
 
No assurances can be given as to when, if at all, or upon what terms the Company
will make any such acquisition.
 
     The Company's executive offices are located at 11825 North Pennsylvania
Street, Carmel, Indiana 46032 and the telephone number is (317) 817-6100. For
additional information concerning the Company, see the Company's Annual Report
on Form 10-K for the year ended December 31, 1996 and other documents filed with
the Commission and listed under "Incorporation of Certain Documents by
Reference" in the accompanying Prospectus.
 
PENDING ACQUISITION
 
     On December 15, 1996, the Company and PFS entered into an Agreement and
Plan of Merger (the "PFS Merger Agreement") providing for the PFS Merger. Under
the PFS Merger Agreement, each of the approximately 16.9 million shares of PFS
common stock and common stock equivalents would be converted into the right to
receive a fraction of a share of Company Common Stock (rounded to the nearest
ten-thousandth) having a value between $25.00 and $28.00 calculated as follows:
(i) if the Conseco Share Price (as defined below) is greater than or equal to
$28.00 per share and less than or equal to $31.36 per share, .8928 of a share of
Company Common Stock; (ii) if the Conseco Share Price is less than $28.00 per
share, the fraction of a share of Company Common Stock determined by dividing
$25.00 by the Conseco Share Price; or (iii) if the Conseco Share Price is
greater than $31.36 per share, the fraction of a share of Company Common Stock
determined by dividing $28.00 by the Conseco Share Price. The "Conseco Share
Price" shall be equal to the average of the closing prices of Company Common
Stock on the New York Stock Exchange Composite Transactions Reporting System for
the 10 trading days immediately preceding the second trading day prior to the
date of the PFS Merger. Based on a Conseco Share Price which exceeds $28.00 per
share (such price being exceeded on March 26, 1997), the Company will issue
shares of Company Common Stock with a value of approximately $352.4 million to
acquire the PFS common stock. In addition, the Company will assume PFS notes
payable of $27.8 million and PFS 6 1/2% Convertible Subordinated Notes due 2003,
which will be convertible into shares of Company Common Stock with a value of
approximately $120.7 million.
 
     PFS, through its insurance subsidiaries, underwrites life insurance,
annuities and health insurance in selected niche markets throughout the United
States. PFS had total assets of approximately $1.8 billion at December 31, 1996.
PFS collected $794.2 million of life, annuity and health insurance premiums in
1996.
 
                                      S-15
<PAGE>   16
 
                     DESCRIPTION OF THE CAPITAL SECURITIES
 
     The Capital Securities will be issued pursuant to the terms of the
Declaration. The Declaration will be qualified as an indenture under the Trust
Indenture Act. The Property Trustee will act as the indenture trustee for
purposes of compliance with the provisions of the Trust Indenture Act. The terms
of the Capital Securities will include those stated in the Declaration,
including those required to be made part of the Declaration by the Trust
Indenture Act. The following summary of the principal terms and provisions of
the Capital Securities does not purport to be complete and is subject to, and
qualified in its entirety by reference to, the Declaration, a copy of which is
filed as an exhibit to a Current Report on Form 8-K filed by the Company and
incorporated by reference in the Registration Statement of which this Prospectus
Supplement is a part, the Trust Act and the Trust Indenture Act.
 
GENERAL
 
     The Declaration authorizes the Regular Trustees to issue, on behalf of the
Trust, the Trust Securities, which represent undivided beneficial interests in
the assets of the Trust. All of the Common Securities will be owned by the
Company. The Common Securities will have equivalent terms to and will rank pari
passu, and payments will be made thereon on a pro rata basis, with the Capital
Securities, except as described under "-- Subordination of Common Securities."
In addition, holders of the Common Securities have the exclusive right (subject
to the terms of the Declaration) to appoint, replace or remove the Conseco
Trustees and to increase or decrease the number of Conseco Trustees. The
Declaration does not permit the issuance by the Trust of any securities other
than the Trust Securities or the incurrence of any indebtedness by the Trust.
Pursuant to the Declaration, the Property Trustee will hold the Subordinated
Debentures purchased by the Trust for the benefit of the holders of the Trust
Securities. The payment of distributions out of money held by the Trust, and
payments upon redemption of the Capital Securities or liquidation of the Trust,
are guaranteed by the Company to the extent described under "Description of
Trust Guarantee" in the accompanying Prospectus. The Trust Guarantee, when taken
together with the back-up undertakings, consisting of obligations of the Company
as set forth in the Declaration (including the obligation to pay expenses of the
Trust), the Indenture and any applicable supplemental indentures thereto, and
the Subordinated Debentures issued to the Trust, provide a full and
unconditional guarantee by the Company of the amounts due on the Capital
Securities. The Trust Guarantee will be held by Fleet National Bank, the Capital
Securities Guarantee Trustee, for the benefit of the holders of the Capital
Securities. The Trust Guarantee only covers payment of distributions when the
Company has made the corresponding payment of interest or principal on the
Subordinated Debentures held by the Trust. In the absence of such payment of
interest or principal, the remedy of a holder of Capital Securities is to direct
the Property Trustee to enforce the Property Trustee's rights as the holder of
the Subordinated Debentures except in the limited circumstances where the holder
may take Direct Action. See "-- Voting Rights."
 
DISTRIBUTIONS
 
     Distributions on the Capital Securities will be fixed at a rate per annum
of 8.796% of the stated liquidation amount of $1,000 per Capital Security.
Distributions in arrears for more than one semi-annual period will (to the
extent permitted by applicable law) accrue interest at the rate per annum of
8.796% thereof compounded semi-annually. The term "distributions" as used herein
includes any such interest payable unless otherwise stated. The amount of
distributions payable for any semi-annual period will be computed on the basis
of a 360-day year of twelve 30-day months, and the actual number of days elapsed
per 30-day month.
 
     Distributions on the Capital Securities will be cumulative, will accrue
from April 1, 1997 and will be payable semi-annually in arrears on April 1 and
October 1 of each year, commencing October 1, 1997 when, as and if available for
payment by the Property Trustee, except as otherwise described below.
 
     The Company has the right under the Indenture to defer payments of interest
on the Subordinated Debentures by extending the interest payment period from
time to time on the Subordinated Debentures, which, if exercised, would defer
semi-annual distributions on the Capital Securities (although to the extent
permitted by law, such distributions would continue to accrue with interest
since interest would continue to accrue on the Subordinated Debentures) during
any such Extension Period. Such right to extend the interest
 
                                      S-16
<PAGE>   17
 
payment period for the Subordinated Debentures is limited to a period not
exceeding 10 consecutive semi-annual periods or extending beyond the maturity
date of the Subordinated Debentures. In the event that the Company exercises
this right, then during any Extension Period (a) the Company shall not declare
or pay dividends on, make distributions with respect to, or redeem, purchase or
acquire, or make a liquidation payment with respect to, any of its capital
stock, (b) the Company shall not make any payment of interest, principal or
premium, if any, on or repay, repurchase or redeem any debt securities issued by
the Company that rank pari passu with or junior to the Subordinated Debentures
and (c) the Company shall not make guarantee payments with respect to the
foregoing (other than pursuant to the Trust Guarantee); provided, however, that
the restriction in clause (a) above does not apply to (i) any stock dividends
paid by the Company where the dividend stock is the same stock as that on which
the dividend is being paid or (ii) purchases or acquisitions of shares of
Company Common Stock in connection with the satisfaction by the Company of its
obligations under any employee benefit plans. Prior to the termination of any
such Extension Period, the Company may further extend the interest payment
period; provided that such Extension Period, together with all such previous and
further extensions thereof, may not exceed 10 consecutive semi-annual periods
and may not extend beyond the maturity date of the Subordinated Debentures. Upon
the termination of any Extension Period and the payment of all amounts then due,
the Company may commence a new Extension Period, subject to the above
requirements. See "Description of the Subordinated Debentures -- Interest" and
"Description of the Subordinated Debentures -- Option to Extend Interest Payment
Period." If distributions are deferred, the deferred distributions and accrued
interest thereon shall be paid to holders of record of the Capital Securities as
they appear on the books and records of the Trust on the record date for
distributions due at the end of such deferral period.
 
     Distributions on the Capital Securities must be paid on the dates payable
to the extent that the Trust has funds available for the payment of such
distributions in the Property Account. The Trust's funds available for
distribution to the holders of the Capital Securities will be limited to
payments received from the Company under the Subordinated Debentures. See
"Description of the Subordinated Debentures." The payment of distributions out
of moneys held by the Trust is guaranteed by the Company to the extent set forth
under "Description of Trust Guarantees" in the accompanying Prospectus. The
Trust Guarantee, when taken together with the back-up undertakings, consisting
of obligations of the Company as set forth in the Declaration (including the
obligation to pay expenses of the Trust), the Indenture and any applicable
supplemental indentures thereto, and the Subordinated Debentures issued to the
Trust, provide a full and unconditional guarantee by the Company of the amounts
due on the Capital Securities.
 
     Distributions on the Capital Securities will be payable to the holders
thereof as they appear on the books and records of the Trust on the relevant
record dates, which, as long as the Capital Securities remain in global form,
will be one Business Day (as defined below) prior to the relevant payment dates.
Such distributions will be paid through the Property Trustee, who will hold
amounts received in respect of the Subordinated Debentures in the Property
Account for the benefit of the holders of the Trust Securities. Subject to any
applicable laws and regulations and the provisions of the Declaration, each such
payment will be made as described under "-- Book-Entry Issuance -- The
Depository Trust Company" below. In the event that the Capital Securities do not
continue to remain in global form, the relevant record dates for the Capital
Securities shall be selected by the Regular Trustees, which dates shall be at
least one Business Day but less than 60 Business Days prior to the relevant
payment dates. Distributions payable on any Capital Securities that are not
punctually paid on any distribution payment date will cease to be payable to the
person in whose name such Capital Securities are registered on the relevant
record date, and such defaulted distribution will instead be payable to the
person in whose name such Capital Securities are registered on the special
record date or other specified date determined in accordance with the Indenture.
In the event that any date on which distributions are to be made on the Capital
Securities is not a Business Day, then payment of the distributions payable on
such date will be made on the next succeeding day which is a Business Day (and
without any interest or other payment in respect of any such delay), except
that, if such Business Day is in the next succeeding calendar year, such payment
shall be made on the immediately preceding Business Day, in each case with the
same force and effect as if made on such record date. A "Business Day" shall
mean any day other than a day on which banking institutions in New York, New
York are authorized or required by law to close.
 
                                      S-17
<PAGE>   18
 
SUBORDINATION OF COMMON SECURITIES
 
     Payment of distributions on, and the Redemption Price of, the Capital
Securities and Common Securities, as applicable, shall be made pro rata based on
the Liquidation Amount of the Capital Securities and Common Securities;
provided, however, that if on any payment date for distributions or the
Redemption Price an Indenture Event of Default shall have occurred and be
continuing, no payment of any distribution on, or applicable Redemption Price
of, any of the Common Securities, and no other payment on account of the
redemption, liquidation or other acquisition of the Common Securities, shall be
made unless payment in full in cash of all accumulated and unpaid distributions
on all of the outstanding Capital Securities for all distribution periods
terminating on or prior thereto, or in the case of payment of the applicable
Redemption Price the full amount of such Redemption Price, shall have been made
or provided for, and all funds available to the Property Trustee shall first be
applied to the payment in full in cash of all distributions on, or Redemption
Price of, the Capital Securities then due and payable.
 
     In the case of any Declaration Event of Default (as defined herein), the
Company as holder of the Common Securities will be deemed to have waived any
right to act with respect to such Declaration Event of Default until the effect
of such Declaration Event of Default shall have been cured, waived or otherwise
eliminated. Until any such Declaration Event of Default has been so cured,
waived or otherwise eliminated, the Property Trustee shall act solely on behalf
of the holders of the Capital Securities and not on behalf of the Company as
holder of the Common Securities, and only the holders of the Capital Securities
will have the right to direct the Property Trustee to act on their behalf.
 
MANDATORY REDEMPTION
 
     Upon the repayment of the Subordinated Debentures, whether at maturity or
upon redemption, the proceeds from such repayment or redemption shall
simultaneously be applied to redeem Trust Securities having an aggregate
liquidation amount equal to the aggregate principal amount of the Subordinated
Debentures so repaid or redeemed, subject to the receipt of any consent required
by the terms of any indebtedness of the Company which may be outstanding from
time to time, at the applicable Redemption Price; provided that, holders of
Trust Securities shall be given not less than 30 nor more than 60 days notice of
such redemption. See "-- Tax Event Redemption or Distribution" and "Description
of the Subordinated Debentures -- Optional Redemption." In the event that fewer
than all of the outstanding Trust Securities are to be redeemed, the Trust
Securities will be redeemed pro rata to each holder according to the aggregate
liquidation amount of Trust Securities held by the relevant holder in relation
to the aggregate liquidation amount of all Trust Securities outstanding. See "--
Book-Entry Issuance -- The Depository Trust Company" below for a description of
DTC's (as hereinafter defined) procedures in the event of redemption.
 
TAX EVENT REDEMPTION OR DISTRIBUTION
 
     "Tax Event" means that the Regular Trustees shall have received an opinion
of an independent tax counsel experienced in such matters (a "Dissolution Tax
Opinion") to the effect that, as a result of (a) any amendment to, or change
(including any announced prospective change) in, the laws (or any regulations
thereunder) of the United States or any political subdivision or taxing
authority thereof or therein or (b) any official administrative pronouncement or
judicial decision interpreting or applying such laws or regulations, which
amendment or change is effective or such pronouncement or decision is announced
on or after the date of original issuance of the Capital Securities, there is
more than an insubstantial risk that (i) the Trust is, or will be within 90 days
after the date thereof, subject to United States federal income tax with respect
to interest accrued or received on the Subordinated Debentures, (ii) the Trust
is, or will be within 90 days after the date thereof, subject to more than a de
minimis amount of taxes, duties or other governmental charges, or (iii) interest
payable to the Trust on the Subordinated Debentures is not, or within 90 days of
the date thereof will not be, deductible, in whole or in part, by the Company
for United States federal income tax purposes.
 
     If, at any time, a Tax Event shall occur and be continuing, the Trust
shall, except in the limited circumstances described below and subject to the
receipt of any consent required by the terms of any indebtedness of the Company
which might be outstanding from time to time, be dissolved with the result that
 
                                      S-18
<PAGE>   19
 
the Subordinated Debentures with an aggregate principal amount equal to the
aggregate stated liquidation amount of, with an interest rate identical to the
distribution rate of, and accrued and unpaid interest equal to accrued and
unpaid distributions on, the Trust Securities, will be distributed to the
holders of the Trust Securities in liquidation of such holders' interests in the
Trust on a pro rata basis within 90 days following the occurrence of such Tax
Event; provided, however, that such dissolution and distribution shall be
conditioned on (i) the Regular Trustees' receipt of an opinion of nationally
recognized independent tax counsel experienced in such matters (a "No
Recognition Opinion"), which opinion may rely on published revenue rulings of
the Internal Revenue Service, to the effect that the holders of the Trust
Securities will not recognize any gain or loss for United States federal income
tax purposes as a result of such dissolution and distribution of Subordinated
Debentures and (ii) the Company being unable to avoid such Tax Event within such
90 day period by taking some ministerial action or pursuing some other
reasonable measure that will have no adverse effect on the Trust, the Company or
the holders of the Trust Securities. Furthermore, if after receipt of a
Dissolution Tax Opinion by the Regular Trustees (i) the Company has received an
opinion (a "Redemption Tax Opinion") of nationally recognized independent tax
counsel experienced in such matters that, as a result of a Tax Event, there is
more than an insubstantial risk that the Company would be precluded from
deducting the interest on the Subordinated Debentures for United States federal
income tax purposes, even after the Subordinated Debentures were distributed to
the holders of Trust Securities in liquidation of such holders' interests in the
Trust as described above, or (ii) the Regular Trustees shall have been informed
by such tax counsel that it cannot deliver a No Recognition Opinion to the
Trust, the Company shall have the right, subject to the receipt of any consent
required by the terms of any indebtedness of the Company which may be
outstanding from time to time, upon not less than 30 nor more than 60 days
notice, to redeem the Subordinated Debentures at par plus accrued and unpaid
interest thereon to the date fixed for redemption, in whole but not in part, for
cash within 90 days following the occurrence of such Tax Event, and, following
such redemption, Trust Securities with an aggregate liquidation amount equal to
the aggregate principal amount of the Subordinated Debentures so redeemed shall
be redeemed by the Trust at the applicable Redemption Price on a pro rata basis;
provided, however, that if at the time there is available to the Company or the
Trust the opportunity to eliminate, within such 90 day period, the Tax Event by
taking some ministerial action, such as filing a form or making an election or
pursuing some other similar reasonable measure that has no adverse effect on the
Trust, the Company or the holders of the Trust Securities, the Company or the
Trust will pursue such measure in lieu of redemption.
 
     After the date for any distribution of Subordinated Debentures upon
dissolution of the Trust, (i) the Capital Securities will no longer be deemed to
be outstanding, (ii) the Depository or its nominee, as the record holder of the
Capital Securities, will receive a registered global certificate or certificates
representing the Subordinated Debentures to be delivered upon such distribution,
and (iii) any certificates representing Capital Securities not held by the
Depository or its nominee will be deemed to represent Subordinated Debentures
having an aggregate principal amount equal to the aggregate stated liquidation
amount of, with an interest rate identical to the distribution rate of, and
accrued and unpaid interest equal to accrued and unpaid distributions on such
Capital Securities until such certificates are presented to the Company or its
agent for transfer or reissuance.
 
     There can be no assurance as to the market prices for either the Capital
Securities or the Subordinated Debentures that may be distributed in exchange
for the Capital Securities if a dissolution and liquidation of the Trust were to
occur. Accordingly, the Capital Securities that an investor may purchase,
whether pursuant to the offer made hereby or in the secondary market, or the
Subordinated Debentures that an investor may receive if a dissolution and
liquidation of the Trust were to occur, may trade at a discount to the price
that the investor paid to purchase the Capital Securities offered hereby.
 
DISTRIBUTION OF THE SUBORDINATED DEBENTURES
 
     At any time, subject to the receipt of any consent required by the terms of
any indebtedness of the Company which may be outstanding from time to time, the
Company will have the right to terminate the Trust and, after satisfaction of
the liabilities of creditors of the Trust as provided by applicable law, cause
the Subordinated Debentures to be distributed to the holders of the Trust
Securities in liquidation of the Trust. Under current United States federal
income tax law and interpretations and assuming, as expected, the Trust
 
                                      S-19
<PAGE>   20
 
is treated as a grantor trust, a distribution of the Subordinated Debentures
should not be a taxable event to holders of the Capital Securities. Should there
be a change in such law, a change in the legal interpretation thereof, a Tax
Event or other circumstances, however, the distribution of the Subordinated
Debentures could be a taxable event to the holders of the Capital Securities. In
addition, a dissolution of the Trust in which holders of the Capital Securities
receive cash would be a taxable event to such holders. See "United States
Federal Income Taxation -- Receipt of Subordinated Debentures or Cash Upon
Liquidation of the Trust."
 
     After the date for any distribution of Subordinated Debentures upon
dissolution of the Trust, (i) the Capital Securities will no longer be deemed to
be outstanding, (ii) the Depository or its nominee, as the record holder of the
Capital Securities, will receive a registered global certificate or certificates
representing the Subordinated Debentures to be delivered upon such distribution,
and (iii) any certificates representing Capital Securities not held by the
Depository or its nominee will be deemed to represent Subordinated Debentures
having an aggregate principal amount equal to the aggregate stated liquidation
amount of, with an interest rate identical to the distribution rate of, and
accrued and unpaid interest equal to accrued and unpaid distributions on such
Capital Securities until such certificates are presented to the Company or its
agent for transfer or reissuance.
 
     There can be no assurance as to the market prices for either the Capital
Securities or the Subordinated Debentures that may be distributed in exchange
for the Capital Securities if a dissolution and liquidation of the Trust were to
occur. Accordingly, the Capital Securities that an investor may purchase,
whether pursuant to the offer made hereby or in the secondary market, or the
Subordinated Debentures that an investor may receive if a dissolution and
liquidation of the Trust were to occur, may trade at a discount to the price
that the investor paid to purchase the Capital Securities offered hereby.
 
REDEMPTION PROCEDURES
 
     The Trust may not redeem fewer than all of the outstanding Capital
Securities unless all accrued and unpaid distributions have been paid on all
Capital Securities for all semi-annual distribution periods terminating on or
prior to the date of redemption.
 
     If the Trust gives a notice of redemption in respect of Capital Securities
(which notice will be irrevocable), then, by 12:00 noon, New York City time, on
the redemption date, provided that the Company has paid to the Property Trustee
a sufficient amount of cash in connection with the related redemption or
maturity of the Subordinated Debentures, the Trust will irrevocably deposit with
the securities depository funds sufficient to pay the applicable Redemption
Price and will give the securities depository irrevocable instructions to pay
the Redemption Price to the holders of the Capital Securities. If notice of
redemption shall have been given and funds deposited as required, then
immediately prior to the close of business on the date of such deposit,
distributions will cease to accrue and all rights of holders of such Capital
Securities so called for redemption will cease, except the right of the holders
of such Capital Securities to receive the Redemption Price, but without interest
on such Redemption Price. In the event that any date fixed for redemption of
Capital Securities is not a Business Day, then payment of the Redemption Price
payable on such date will be made on the next succeeding day that is a Business
Day (without any interest or other payment in respect of any such delay), except
that, if such Business Day falls in the next calendar year, such payment will be
made on the immediately preceding Business Day. In the event that the Company
fails to repay the Subordinated Debentures on maturity or payment of the
Redemption Price in respect of Capital Securities is improperly withheld or
refused and not paid either by the Trust or by the Company pursuant to the Trust
Guarantee, distributions on such Capital Securities will continue to accrue at
the then applicable rate from the original redemption date to the actual date of
payment, in which case the actual payment date will be considered the date fixed
for redemption for purposes of calculating the Redemption Price.
 
     In the event that fewer than all of the outstanding Capital Securities are
to be redeemed, the Capital Securities will be redeemed as described below under
"-- Book-Entry Issuance -- The Depository Trust Company."
 
     Subject to the foregoing, the receipt of any consent required by the terms
of any indebtedness of the Company which may be outstanding from time to time
and applicable law (including, without limitation,
 
                                      S-20
<PAGE>   21
 
United States federal securities laws), the Company or its subsidiaries may at
any time, and from time to time, purchase outstanding Capital Securities by
tender, in the open market or by private agreement.
 
LIQUIDATION DISTRIBUTION UPON DISSOLUTION
 
     In the event of any voluntary or involuntary liquidation, dissolution,
winding-up or termination of the Trust (each a "Liquidation"), the then holders
of the Capital Securities will be entitled to receive on a pro rata basis solely
out of the assets of the Trust, after satisfaction of liabilities to creditors
of the Trust as provided by applicable law, distributions in an amount equal to
the aggregate of the stated liquidation amount of $1,000 per Capital Security
plus accrued and unpaid distributions thereon to the date of payment (the
"Liquidation Distribution"), unless, in connection with such Liquidation,
Subordinated Debentures in an aggregate stated principal amount equal to the
aggregate stated liquidation amount of, with an interest rate identical to the
distribution rate of, and accrued and unpaid interest equal to accrued and
unpaid distributions on, the Capital Securities have been distributed on a pro
rata basis to the holders of the Capital Securities.
 
     If, upon any such Liquidation, the Liquidation Distribution can be paid
only in part because the Trust has insufficient assets available to pay in full
the aggregate Liquidation Distribution, then the amounts payable directly by the
Trust on the Capital Securities shall be paid on a pro rata basis. The holders
of the Common Securities will be entitled to receive distributions upon any such
dissolution pro rata with the holders of the Capital Securities, except that if
a Declaration Event of Default has occurred and is continuing, the Capital
Securities shall have a preference over the Common Securities with regard to
such distributions.
 
TERMINATION
 
     Pursuant to the Declaration, the Trust shall terminate upon the earliest of
(i) March 26, 2032, (ii) the bankruptcy of the Company, (iii) the filing of a
certificate of dissolution or its equivalent with respect to the Company, the
filing of a certificate of cancellation with respect to the Trust, or the
revocation of the charter of the Company and the expiration of 90 days after the
date of revocation without a reinstatement thereof, (iv) the distribution of the
Subordinated Debentures from the Trust, (v) the entry of a decree of a judicial
dissolution of the Company or the Trust, or (vi) the redemption of all the Trust
Securities.
 
DECLARATION EVENTS OF DEFAULT
 
     An Event of Default under the Indenture (an "Indenture Event of Default")
constitutes an event of default under the Declaration with respect to the Trust
Securities (a "Declaration Event of Default"), provided that pursuant to the
Declaration, the holder of the Common Securities will be deemed to have waived
any Declaration Event of Default with respect to the Common Securities until all
Declaration Events of Default with respect to the Capital Securities have been
cured, waived or otherwise eliminated. Until such Declaration Event of Default
with respect to the Capital Securities has been so cured, waived, or otherwise
eliminated, the Property Trustee will be deemed to be acting solely on behalf of
the holders of the Capital Securities and only the holders of the Capital
Securities will have the right to direct the Property Trustee with respect to
certain matters under the Declaration, and therefore the Indenture.
 
     Upon the occurrence of a Declaration Event of Default, the Indenture
Trustee (as defined herein) or the Property Trustee as the holder of the
Subordinated Debentures will have the right under the Indenture to declare the
principal of and interest on the Subordinated Debentures to be immediately due
and payable. The Company and the Trust are each required to file annually with
the Property Trustee an officer's certificate as to its compliance with all
conditions and covenants under the Declaration.
 
VOTING RIGHTS
 
     Except as described herein, under the Trust Act, the Trust Indenture Act
and under "Description of the Trust Guarantee -- Modification of the Trust
Guarantee; Assignment" in the accompanying Prospectus, and as otherwise required
by law and the Declaration, the holders of the Capital Securities will have no
voting rights.
 
                                      S-21
<PAGE>   22
 
     Subject to the requirement of the Property Trustee obtaining a tax opinion
in certain circumstances set forth in the last sentence of this paragraph, the
holders of a majority in aggregate liquidation amount of the Capital Securities
have the right to direct the time, method and place of conducting any proceeding
for any remedy available to the Property Trustee, or direct the exercise of any
trust or power conferred upon the Property Trustee under the Declaration,
including the right to direct the Property Trustee, as holder of the
Subordinated Debentures, to (i) exercise the remedies available under the
Indenture with respect to the Subordinated Debentures, (ii) waive any past
Indenture Event of Default that is waivable under the Indenture, or (iii)
exercise any right to rescind or annul a declaration that the principal of all
the Subordinated Debentures shall be due and payable, or consent to any
amendment, modification or termination of the Indenture or the Subordinated
Debentures, where such consent should be required; provided, however, that,
where a consent or action under the Indenture would require the consent or act
of the holders of greater than a majority in principal amount of Subordinated
Debentures affected thereby (a "Super-Majority"), the Property Trustee may only
give such consent or take such action at the written direction of the holders of
at least the proportion in liquidation amount of the Capital Securities which
the relevant Super-Majority represents of the aggregate principal amount of the
Subordinated Debentures outstanding. The Property Trustee shall notify all
holders of the Capital Securities of any notice of default received from the
Indenture Trustee with respect to the Subordinated Debentures. Except with
respect to directing the time, method and place of conducting a proceeding for a
remedy, the Property Trustee shall not take any of the actions described in
clauses (i), (ii) or (iii) above unless the Property Trustee has obtained an
opinion of tax counsel to the effect that, as a result of such action, the Trust
will not be classified as other than a grantor trust for United States federal
income tax purposes.
 
     In the event the consent of the Property Trustee, as the holder of the
Subordinated Debentures, is required under the Indenture with respect to any
amendment, modification or termination of the Indenture or the Subordinated
Debentures, the Property Trustee shall request the direction of the holders of
the Trust Securities with respect to such amendment, modification or termination
and shall vote with respect to such amendment, modification or termination as
directed by a majority in liquidation amount of the Trust Securities voting
together as a single class; provided, however, that where a consent under the
Indenture would require the consent of a Super-Majority, the Property Trustee
may only give such consent at the direction of the holders of at least the
proportion in liquidation amount of the Trust Securities which the relevant
Super-Majority represents of the aggregate principal amount of the Subordinated
Debentures outstanding. The Property Trustee shall not take any such action in
accordance with the directions of the holders of the Trust Securities unless the
Property Trustee has obtained an opinion of tax counsel to the effect that the
Trust will not be classified as other than a grantor trust for United States
federal income tax purposes on account of such action.
 
     A waiver of an Indenture Event of Default will constitute a waiver of the
corresponding Declaration Event of Default.
 
     Any required approval or direction of holders of Capital Securities may be
given at a separate meeting of holders of Capital Securities convened for such
purpose, at a meeting of all of the holders of Trust Securities or pursuant to
written consent. The Regular Trustees will cause a notice of any meeting at
which holders of Capital Securities are entitled to vote, or of any matter upon
which action by written consent of such holders is to be taken, to be mailed to
each holder of record of Capital Securities. Each such notice will include a
statement setting forth the following information: (i) the date of such meeting
or the date by which such action is to be taken; (ii) a description of any
resolution proposed for adoption at such meeting on which such holders are
entitled to vote or of such matter upon which written consent is sought; and
(iii) instructions for the delivery of proxies or consents. No vote or consent
of the holders of Capital Securities will be required for the Trust to redeem
and cancel Capital Securities or distribute Subordinated Debentures in
accordance with the Declaration.
 
     Notwithstanding that holders of Capital Securities are entitled to vote or
consent under any of the circumstances described above, any of the Capital
Securities that are owned at such time by the Company or any entity directly or
indirectly controlling or controlled by, or under direct or indirect common
control with, the Company, shall not be entitled to vote or consent and shall,
for purposes of such vote or consent, be treated as if such Capital Securities
were not outstanding.
 
                                      S-22
<PAGE>   23
 
     The procedures by which holders of Capital Securities may exercise their
voting rights are described below. See "--Book-Entry Issuance -- The Depository
Trust Company" below.
 
     Holders of the Capital Securities will have no rights to appoint or remove
the Conseco Trustees, who may be appointed, removed or replaced solely by the
Company as the indirect or direct holder of all of the Common Securities.
 
MODIFICATION OF THE DECLARATION
 
     The Declaration may be modified and amended if approved by a majority of
the Regular Trustees (and in certain circumstances the Property Trustee),
provided that, if any proposed amendment provides for, or the Regular Trustees
otherwise propose to effect, (i) any action that would adversely affect the
powers, preferences or special rights of the Trust Securities, whether by way of
amendment to the Declaration or otherwise or (ii) the dissolution, winding-up or
termination of the Trust other than pursuant to the terms of the Declaration,
then the holders of the Trust Securities voting together as a single class will
be entitled to vote on such amendment or proposal and such amendment or proposal
shall not be effective except with the approval of at least a majority in
liquidation amount of the Trust Securities affected thereby; provided that, if
any amendment or proposal referred to in clause (i) above would adversely affect
only the Capital Securities or the Common Securities, then only the affected
class will be entitled to vote on such amendment or proposal and such amendment
or proposal shall not be effective except with the approval of a majority in
liquidation amount of such class of Trust Securities.
 
     Notwithstanding the foregoing, no amendment or modification may be made to
the Declaration if such amendment or modification would (i) cause the Trust to
be classified as other than a grantor trust for United States federal income tax
purposes, (ii) reduce or otherwise adversely affect the powers of the Property
Trustee or (iii) cause the Trust to be deemed an "investment company" which is
required to be registered under the 1940 Act.
 
MERGERS, CONSOLIDATIONS OR AMALGAMATIONS
 
     The Trust may not consolidate, amalgamate, merge with or into or be
replaced by, or convey, transfer or lease its properties and assets
substantially as an entirety, to any corporation or other body, except as
described below. The Trust may, with the consent of a majority of the Regular
Trustees and without the consent of the holders of the Trust Securities, the
Property Trustee or the Delaware Trustee, consolidate, amalgamate, merge with or
into, or be replaced by a trust organized as such under the laws of any State;
provided that, (i) such successor entity either (A) expressly assumes all of the
obligations of the Trust under the Trust Securities or (B) substitutes for the
Trust Securities other securities having substantially the same terms as the
Trust Securities (the "Successor Securities"), so long as the Successor
Securities rank the same as the Trust Securities rank with respect to
distributions and payments upon liquidation, redemption and otherwise, (ii) the
Company expressly acknowledges a trustee of such successor entity possessing the
same powers and duties as the Property Trustee as the holder of the Subordinated
Debentures, (iii) such merger, consolidation, amalgamation or replacement does
not cause the Capital Securities (including any Successor Securities with
respect to the Capital Securities) to be downgraded by any nationally recognized
statistical rating organization, (iv) such merger, consolidation, amalgamation
or replacement does not adversely affect the rights, preferences and privileges
of the holders of the Trust Securities (including any Successor Securities) in
any material respect (other than with respect to any dilution of the holders'
interest in the new entity), (v) such successor entity has a purpose identical
to that of the Trust, (vi) prior to such merger, consolidation, amalgamation or
replacement, the Company has received an opinion of an independent counsel to
the Trust experienced in such matters to the effect that, (A) such merger,
consolidation, amalgamation or replacement does not adversely affect the rights,
preferences and privileges of the holders of the Trust Securities (including any
Successor Securities) in any material respect (other than with respect to any
dilution of the holders' interest in the new entity), (B) following such merger,
consolidation, amalgamation or replacement, neither the Trust nor such successor
entity will be required to register as an investment company under the 1940 Act
and (C) the Trust will continue to be classified as a grantor trust for federal
income tax purposes, and (vii) the Company guarantees the obligations of such
successor entity under the Successor Securities at least to the extent provided
by the Trust Guarantee. Notwithstanding the foregoing, the Trust shall not,
except with the
 
                                      S-23
<PAGE>   24
 
consent of holders of 100% in liquidation amount of the Trust Securities,
consolidate, amalgamate, merge with or into, or be replaced by any other entity
or permit any other entity to consolidate, amalgamate, merge with or into, or
replace it, if such consolidation, amalgamation, merger or replacement would
cause the Trust or the Successor Entity to be classified as other than a grantor
trust for United States federal income tax purposes and each holder of the Trust
Securities not to be treated as owning an undivided interest in the Subordinated
Debentures.
 
BOOK-ENTRY ISSUANCE -- THE DEPOSITORY TRUST COMPANY
 
     The Depository Trust Company ("DTC") will act as securities depository
("depository") for the Capital Securities. The Capital Securities initially will
be issued only as fully-registered securities registered in the name of Cede &
Co. (DTC's nominee). One or more fully-registered global Capital Securities
certificates, representing the total aggregate number of Capital Securities,
will be issued and will be delivered to DTC.
 
     The laws of some jurisdictions require that certain purchasers of
securities take physical delivery of securities in definitive form. Such laws
may impair the ability to transfer beneficial interests in the global Capital
Securities as represented by a global certificate.
 
     DTC has advised the Company and the Trust that DTC is a limited-purpose
trust company organized under the New York Banking Law, a "banking organization"
within the meaning of the New York Banking Law, a member of the Federal Reserve
System, a "clearing corporation" within the meaning of the New York Uniform
Commercial Code, and a "clearing agency" registered pursuant to the provisions
of Section 17A of the Securities Exchange Act of 1934, as amended (the "Exchange
Act"). DTC holds securities that its participants ("Participants") deposit with
DTC. DTC also facilitates the settlement among Participants of securities
transactions, such as transfers and pledges, in deposited securities through
electronic computerized book-entry changes in Participants' accounts, thereby
eliminating the need for physical movement of securities certificates. Direct
Participants include securities brokers and dealers, banks, trust companies,
clearing corporations and certain other organizations ("Direct Participants").
DTC is owned by a number of its Direct Participants and by the New York Stock
Exchange, the American Stock Exchange, Inc., and the National Association of
Securities Dealers, Inc. Access to the DTC system is also available to others,
such as securities brokers and dealers, banks and trust companies that clear
transactions through or maintain a direct or indirect custodial relationship
with a Direct Participant ("Indirect Participants"). The rules applicable to DTC
and its Participants are on file with the Commission.
 
     Purchases of Capital Securities within the DTC system must be made by or
through Direct Participants, which will receive a credit for the Capital
Securities on DTC's records. The ownership interest of each actual purchaser of
each Capital Security ("Beneficial Owner") is in turn to be recorded on the
Direct and Indirect Participants' records. Beneficial Owners will not receive
written confirmation from DTC of their purchases, but Beneficial Owners are
expected to receive written confirmations providing details of the transactions,
as well as periodic statements of their holdings, from the Direct or Indirect
Participants through which the Beneficial Owners purchased Capital Securities.
Transfers of ownership interests in the Capital Securities are to be
accomplished by entries made on the books of Participants acting on behalf of
Beneficial Owners. Beneficial Owners will not receive certificates representing
their ownership interests in the Capital Securities, except in the event that
use of the book-entry system for the Capital Securities is discontinued.
 
     To facilitate subsequent transfers, all the Capital Securities deposited by
Participants with DTC are registered in the name of DTC's nominee, Cede & Co.
The deposit of Capital Securities with DTC and their registration in the name of
Cede & Co. effect no change in beneficial ownership. DTC has no knowledge of the
actual Beneficial Owners of the Capital Securities. DTC's records reflect only
the identity of the Direct Participants to whose accounts such Capital
Securities are credited, which may or may not be the Beneficial Owners. The
Participants will remain responsible for keeping account of their holdings on
behalf of their customers.
 
     Conveyance of notices and other communications by DTC to Direct
Participants, by Direct Participants to Indirect Participants and by Direct
Participants and Indirect Participants to Beneficial Owners will be
 
                                      S-24
<PAGE>   25
 
governed by arrangements among them, subject to any statutory or regulatory
requirements that may be in effect from time to time.
 
     Redemption notices shall be sent to Cede & Co. If less than all of the
Capital Securities are being redeemed, DTC will reduce pro rata the amount of
the interest of each Direct Participant in such Capital Securities to be
redeemed in accordance with its procedures.
 
     Although voting with respect to the Capital Securities is limited, in those
cases where a vote is required, neither DTC nor Cede & Co. will itself consent
or vote with respect to Capital Securities. Under its usual procedures, DTC
would mail an Omnibus Proxy to the Trust as soon as possible after the record
date. The Omnibus Proxy assigns Cede & Co.'s consenting or voting rights to
those Direct Participants to whose accounts the Capital Securities are credited
on the record date (identified in a listing attached to the Omnibus Proxy). The
Company and the Trust believe that the arrangements among DTC, Direct and
Indirect Participants, and Beneficial Owners will enable the Beneficial Owners
to exercise rights equivalent in substance to the rights that can be directly
exercised by a holder of a beneficial interest in the Trust.
 
     Distribution payments on the Capital Securities will be made to DTC. DTC's
practice is to credit Direct Participants' accounts on the relevant payment date
in accordance with their respective holdings shown on DTC's records unless DTC
has reason to believe that it will not receive payments on such payment date.
Payments by Participants to Beneficial Owners will be governed by standing
instructions and customary practices, as is the case with securities held for
the account of customers in bearer form or registered in "street name," and such
payments will be the responsibility of such Participant and not of DTC, the
Trust or the Company, subject to any statutory or regulatory requirements that
may be in effect from time to time. Payment of distributions to DTC is the
responsibility of the Trust, disbursement of such payments to Direct
Participants is the responsibility of DTC, and disbursement of such payments to
the Beneficial Owners is the responsibility of Direct and Indirect Participants.
 
     Except as provided herein, a Beneficial Owner in a global Capital Security
certificate will not be entitled to receive physical delivery of Capital
Securities. Accordingly, each Beneficial Owner must rely on the procedures of
DTC to exercise any rights under the Capital Securities.
 
     DTC may discontinue providing its services as depository with respect to
the Capital Securities at any time by giving reasonable notice to the Trust.
Under such circumstances, in the event that a successor securities depository is
not obtained, Capital Securities certificates are required to be printed and
delivered. Additionally, the Regular Trustees (with the consent of the Company)
may decide to discontinue use of the system of book-entry transfers through DTC
(or any successor depository) with respect to the Capital Securities. In that
event, certificates for the Capital Securities will be printed and delivered.
 
     The information in this section concerning DTC and DTC's book-entry system
has been obtained from sources that the Company and the Trust believe to be
reliable, but neither the Company nor the Trust takes responsibility for the
accuracy thereof.
 
INFORMATION CONCERNING THE PROPERTY TRUSTEE
 
     The Property Trustee, prior to the occurrence of a default with respect to
the Trust Securities, undertakes to perform only such duties as are specifically
set forth in the Declaration, in the terms of the Trust Securities or in the
Trust Indenture Act and, after default, shall exercise the same degree of care
as a prudent individual would exercise in the conduct of his or her own affairs.
Subject to such provisions, the Property Trustee is under no obligation to
exercise any of the powers vested in it by the Declaration at the request of any
holder of Capital Securities, unless offered reasonable indemnity by such holder
against the costs, expenses and liabilities which might be incurred thereby. The
holders of Capital Securities will not be required to offer such indemnity in
the event such holders, by exercising their voting rights, direct the Property
Trustee to take any action following a Declaration Event of Default. The
Property Trustee also serves as Capital Securities Guarantee Trustee.
 
                                      S-25
<PAGE>   26
 
PAYING AGENT
 
     In the event that the Capital Securities do not remain in book-entry form,
the following provisions would apply:
 
     The Property Trustee will act as paying agent, and may designate an
additional or substitute paying agent at any time.
 
     Registration of transfers of Capital Securities will be effected without
charge by or on behalf of the Trust, but upon payment (with the giving of such
indemnity as the Trust or the Company may require) in respect of any tax or
other government charges that may be imposed in relation to it.
 
     The Trust will not be required to register or cause to be registered the
transfer of Capital Securities after such Capital Securities have been called
for redemption.
 
GOVERNING LAW
 
     The Declaration and the Capital Securities will be governed by, and
construed in accordance with, the internal laws of the State of Delaware.
 
MISCELLANEOUS
 
     The Regular Trustees are authorized and directed to operate the Trust in
such a way so that the Trust will not be required to register as an "investment
company" under the 1940 Act or be characterized as other than a grantor trust
for United States federal income tax purposes. The Company is authorized and
directed to conduct its affairs so that the Subordinated Debentures will be
treated as indebtedness of the Company for United States federal income tax
purposes. In this connection, the Company and the Regular Trustees are
authorized to take any action, not inconsistent with applicable law, the
certificate of trust of the Trust or the articles of incorporation of the
Company, that each of the Company and the Regular Trustees determines in their
discretion to be necessary or desirable to achieve such end, as long as such
action does not adversely affect the interests of the holders of the Capital
Securities or vary the terms thereof.
 
     Holders of the Capital Securities have no preemptive rights.
 
                   DESCRIPTION OF THE SUBORDINATED DEBENTURES
 
     Set forth below is a description of the specific terms of the Subordinated
Debentures in which the Trust will invest the proceeds from the issuance and
sale of the Trust Securities. This description supplements the description of
the general terms and provisions of the Subordinated Debentures set forth in the
accompanying Prospectus under the caption "Description of Debt Securities." The
following description does not purport to be complete and is subject to, and is
qualified in its entirety by reference to, the description in the accompanying
Prospectus and the Indenture, dated as of November 14, 1996 (as supplemented by
the First Supplemental Indenture dated November 14, 1996, and the Second
Supplemental Indenture dated November 22, 1996, hereinafter referred to as the
"Base Indenture"), between the Company and Fleet National Bank, as Trustee (the
"Indenture Trustee"), as supplemented by a Third Supplemental Indenture, to be
dated as of March 26, 1997 (the Base Indenture, as so supplemented, is
hereinafter referred to as the "Indenture"), the forms of which are filed either
as Exhibits to the Registration Statement, or as Exhibits to a Current Report on
Form 8-K filed by the Company and incorporated by reference into the
Registration Statement, of which this Prospectus Supplement and the accompanying
Prospectus form a part, and the Trust Indenture Act. Certain capitalized terms
used herein are defined in the Indenture.
 
     At any time, the Company will have the right to liquidate the Trust and
cause Subordinated Debentures to be distributed to the holders of the Trust
Securities in liquidation of the Trust, subject to the receipt of any consent
required by the terms of any indebtedness of the Company which may be
outstanding from time to time. See "Description of the Capital Securities --
Distribution of the Subordinated Debentures."
 
                                      S-26
<PAGE>   27
 
GENERAL
 
     The Subordinated Debentures will be issued as unsecured subordinated debt
securities under the Indenture. The Subordinated Debentures will be limited in
aggregate principal amount to approximately $309.3 million, such amount being
the sum of the aggregate stated liquidation amount of the Capital Securities and
the capital contributed by the Company in exchange for the Common Securities.
The Subordinated Debentures are not subject to a sinking fund provision. The
entire principal of the Subordinated Debentures will mature and become due and
payable, together with any accrued and unpaid interest thereon including
Compounded Interest (as hereinafter defined), if any, on April 1, 2027 (the
"Stated Maturity Date").
 
     If Subordinated Debentures are distributed to holders of Capital Securities
in liquidation of such holders' interests in the Trust, it is presently
anticipated that such Subordinated Debentures will initially be issued in the
form of one or more Global Securities (as defined below). As described herein,
under certain limited circumstances, Subordinated Debentures may be issued in
definitive certificated form in exchange for a Global Security. See
"-- Book-Entry and Settlement" below. In the event that Subordinated Debentures
are issued in definitive certificated form, such Subordinated Debentures will be
in denominations of $1,000 and integral multiples thereof and may be transferred
or exchanged at the offices described below. Payments on Subordinated Debentures
issued as a Global Security will be made to DTC or its nominee, a successor
depository or its nominee. In the event Subordinated Debentures are issued in
definitive certificated form, principal and interest will be payable, the
transfer of the Subordinated Debentures will be registrable and Subordinated
Debentures will be exchangeable for Subordinated Debentures of other
denominations of a like aggregate principal amount at the corporate trust
offices of the Indenture Trustee in Hartford, Connecticut and New York, New
York; provided that payment of interest may be made at the option of the Company
by check mailed to the address of the persons entitled thereto.
 
     The Indenture does not contain provisions that afford the holders of the
Subordinated Debentures protection in the event of a highly leveraged
transaction involving the Company or other similar transaction that may
adversely affect such holders.
 
SUBORDINATION
 
     The Indenture provides that the Subordinated Debentures are subordinated
and junior in right of payment to the prior payment in full of all Senior
Indebtedness of the Company whether now existing or hereafter incurred. In the
event and during the continuation of any default by the Company in the payment
of principal, premium, interest or any other payment due on any Senior
Indebtedness of the Company, or in the event that the maturity of any Senior
Indebtedness of the Company has been accelerated because of a default, then in
either case, no payment will be made by the Company with respect to the
principal (including redemption payments) of or interest on the Subordinated
Debentures. Upon any distribution of assets of the Company to creditors upon any
dissolution, winding-up, liquidation or reorganization, whether voluntary or
involuntary, or in bankruptcy, insolvency, receivership or other proceedings,
all principal, premium, if any, and interest due or to become due on all Senior
Indebtedness of the Company must be paid in full before the holders of
Subordinated Debentures are entitled to receive or retain any payment. In the
event that the Subordinated Debentures are declared due and payable before the
maturity date thereof, then all amounts due or to become due on all Senior
Indebtedness shall have been paid in full before holders of the Subordinated
Debentures are entitled to receive or retain any payment. Upon satisfaction of
all claims of all Senior Indebtedness then outstanding, the rights of the
holders of the Subordinated Debentures will be subrogated to the rights of the
holders of Senior Indebtedness of the Company to receive payments or
distributions applicable to Senior Indebtedness until all amounts owing on the
Subordinated Debentures are paid in full.
 
     The term "Senior Indebtedness" means all indebtedness of the Company,
whether now existing or hereafter created, but excluding trade accounts payable
arising in the ordinary course of business. Without limiting the generality of
the foregoing, "Senior Indebtedness" shall include the principal, premium, if
any, and interest on: (i) all indebtedness of the Company created, incurred or
assumed, which is for money borrowed, or evidenced by a note or similar
instrument given in connection with the acquisition of any
 
                                      S-27
<PAGE>   28
 
business, properties or assets, including securities; (ii) any indebtedness of
others of the kinds described in the preceding clause (i) for the payment of
which the Company is responsible or liable as guarantor or otherwise; and (iii)
amendments, renewals, extensions and refundings of any such indebtedness, unless
in any instrument or instruments evidencing or securing such indebtedness or
pursuant to which the same is outstanding, or in any such amendment, renewal,
extension or refunding, it is expressly provided that such indebtedness is not
superior in right of payment to Subordinated Debt Securities. "Senior
Indebtedness" does not include any indebtedness of the Company to any of its
Subsidiaries. The Senior Indebtedness shall continue to be Senior Indebtedness
and entitled to the benefits of the subordination provisions irrespective of any
amendment, modification or waiver of any term of the Senior Indebtedness or
extension or renewal of the Senior Indebtedness.
 
     The Indenture does not limit the aggregate amount of Senior Indebtedness
that may be issued by the Company. At December 31, 1996 the aggregate amount of
Senior Indebtedness and liabilities and obligations of the Company's
subsidiaries that would have effectively ranked senior to the Subordinated
Debentures was approximately $22 billion. As of December 31, 1996, after giving
effect to the Offering, the CAF Merger and the PFS Merger, the aggregate amount
of Senior Indebtedness and liabilities and obligations of the Company's
subsidiaries that would have effectively ranked senior to the Subordinated
Debentures would have been approximately $25 billion.
 
OPTIONAL REDEMPTION
 
     The Company shall have the right to redeem the Subordinated Debentures, in
whole but not in part, subject to the receipt of any consent required by the
terms of any indebtedness of the Company which may be outstanding from time to
time, in certain circumstances upon the occurrence of a Tax Event as described
under "Description of the Capital Securities -- Tax Event Redemption or
Distribution", upon not less than 30 nor more than 60 days notice, at a
redemption price equal to 100% of the principal amount of the Subordinated
Debentures to be redeemed plus any accrued and unpaid interest to the redemption
date. The Company shall also have the right to redeem the Subordinated
Debentures, in whole or in part, at any time and from time to time, subject to
the receipt of any consent required under the terms of any indebtedness of the
Company which may be outstanding from time to time, upon not less than 30 nor
more than 60 days notice, at a redemption price (the "Optional Debenture
Redemption Price") equal to the greater of (i) 100% of the principal amount of
the Subordinated Debentures to be redeemed and (ii) the sum, as determined by a
Quotation Agent (as defined herein), of the present values of the principal
amount of such Subordinated Debentures, together with scheduled payments of
interest from the redemption date to the Stated Maturity Date, in each case
discounted to the redemption date on a semi-annual basis (assuming a 360-day
year consisting of twelve 30-day months) at the Adjusted Treasury Rate (as
defined herein), plus, in each case, accrued interest thereon to the date of
redemption.
 
     "Adjusted Treasury Rate" means, with respect to any redemption date, the
rate per annum equal to the semi-annual equivalent yield to maturity of the
Comparable Treasury Issue, calculated using a price for the Comparable Treasury
Issue (expressed as a percentage of its principal amount) equal to the
Comparable Treasury Price for such redemption date, calculated on the third
Business Day preceding the redemption date, plus in each case 0.50%.
 
     "Comparable Treasury Issue" means the United States Treasury security
selected by the Quotation Agent as having a maturity comparable to the remaining
term from the redemption date to the Stated Maturity Date of the Subordinated
Debentures that would be utilized, at the time of selection and in accordance
with customary financial practice, in pricing new issues of corporate debt
securities of comparable maturity to the remaining term of the Subordinated
Debentures.
 
     "Quotation Agent" means the Reference Treasury Dealer appointed by the
Company. "Reference Treasury Dealer" means: (i) Donaldson, Lufkin & Jenrette
Securities Corporation and respective successors; provided, however, that if the
foregoing shall cease to be a primary U.S. Government securities dealer in New
York City (a "Primary Treasury Dealer"), the Company shall substitute therefor
another Primary Treasury
 
                                      S-28
<PAGE>   29
 
Dealer; and (ii) any other Primary Treasury Dealer selected by the Indenture
Trustee after consultation with the Company.
 
     "Comparable Treasury Price" means, with respect to any redemption date, (i)
the average of the bid and asked prices for the Comparable Treasury Issue
(expressed in each case as a percentage of its principal amount) on the third
Business Day preceding such redemption date, as set forth in the daily
statistical release (or any successor release) published by the Federal Reserve
Bank of New York and designated "Composite 3:30 p.m. Quotations for U.S.
Government Securities" or (ii) if such release (or any successor release) is not
published or does not contain such prices on such Business Day, (A) the average
of the Reference Treasury Dealer Quotations for such prepayment date, after
excluding the highest and lowest such Reference Treasury Dealer Quotations, or
(B) if the Indenture Trustee obtains fewer than three such Reference Treasury
Dealer Quotations, the average of all such Quotations.
 
     "Reference Treasury Dealer Quotations" means, with respect to each
Reference Treasury Dealer and any prepayment date, the average, as determined by
the Indenture Trustee, of the bid and asked prices for the Comparable Treasury
Issue (expressed in each case as a percentage of its principal amount) quoted in
writing to the Indenture Trustee by such Reference Treasury Dealer at 5:00 p.m.,
New York City time, on the third Business Day preceding such redemption date.
 
     "Additional Sums" means such additional amounts as may be necessary in
order that the amount of Distributions then due and payable by the Trust on the
outstanding Capital Securities and Common Securities shall not be reduced as a
result of any additional taxes, duties or other governmental charges to which
the Trust has become subject as a result of a Tax Event.
 
     Notice of any redemption will be mailed at least 30 days but not more than
60 days before the redemption date to each holder of Subordinated Debentures to
be redeemed at its registered address. Unless the Company defaults in payment of
the redemption price, on and after the redemption date interest ceases to accrue
on such Subordinated Debentures called for redemption.
 
     If the Trust is required to pay any additional taxes, duties or other
governmental charges as a result of a Tax Event, the Company will pay as
additional amounts on the Subordinated Debentures the Additional Sums.
 
INTEREST
 
     Each Subordinated Debenture shall bear interest at the rate of 8.796% per
annum from the original date of issuance, or from the most recent interest
payment date to which interest has been paid or provided for, payable
semi-annually in arrears on April 1 and October 1 of each year (each an
"Interest Payment Date"), commencing October 1, 1997, to the person in whose
name such Subordinated Debenture is registered, subject to certain exceptions,
at the close of business on the Business Day next preceding such Interest
Payment Date. In the event the Subordinated Debentures shall not continue to
remain in book-entry form, the Company shall have the right to select record
dates, which shall be more than one Business Day but less than 60 Business Days
prior to the Interest Payment Date. Any installment of interest not punctually
paid will cease to be payable to the holders of the Subordinated Debentures on
the regular record date and may be paid to the person in whose name the
Subordinated Debentures are registered at the close of business on a special
record date to be fixed by the Indenture Trustee for the payment of such
defaulted interest, notice of which shall be given to the holders of the
Subordinated Debentures not less than 10 days prior to such special record date.
 
     The amount of interest payable for any period will be computed on the basis
of a 360-day year of twelve 30-day months. The amount of interest payable for
any period shorter than a full semi-annual period for which interest is
computed, will be computed on the basis of the actual number of days elapsed per
30-day month. In the event that any date on which interest is payable on the
Subordinated Debentures is not a Business Day, then payment of the interest
payable on such date will be made on the next succeeding day that is a Business
Day (and without any interest or other payment in respect of any such delay),
except that, if such Business
 
                                      S-29
<PAGE>   30
 
Day is in the next succeeding calendar year, then such payment shall be made on
the immediately preceding Business Day, in each case with the same force and
effect as if made on such date.
 
OPTION TO EXTEND INTEREST PAYMENT PERIOD
 
     The Company has the right at any time, and from time to time, during the
term of the Subordinated Debentures to defer payments of interest by extending
the interest payment period for a period not exceeding 10 consecutive
semi-annual periods, at the end of which Extension Period, the Company shall pay
all interest then accrued and unpaid, together with interest thereon compounded
semi-annually at the rate specified for the Subordinated Debentures to the
extent permitted by applicable law ("Compounded Interest"); provided that no
Extension Period shall extend beyond the maturity date of the Subordinated
Debentures; and provided further that, during any such Extension Period, (a) the
Company shall not declare or pay any dividends on, make any distribution with
respect to, or redeem, purchase, acquire or make a liquidation payment with
respect to any of its capital stock, (b) the Company shall not make any payment
of interest, principal or premium, if any, on or repay, repurchase or redeem any
debt securities issued by the Company that rank pari passu with or junior to the
Subordinated Debentures and (c) the Company shall not make guarantee payments
with respect to the foregoing (other than pursuant to the Trust Guarantee);
provided, however, that, the restriction in clause (a) above does not apply to
(i) any stock dividends paid by the Company where the dividend stock is the same
as that on which the dividend is paid or (ii) purchases or acquisitions of
shares of Company Common Stock in connection with the satisfaction by the
Company of its obligations under any employee benefit plans. Prior to the
termination of any such Extension Period, the Company may further defer payments
of interest by extending the interest payment period; provided, however, that
such Extension Period, including all such previous and further extensions, may
not exceed 10 consecutive semi-annual periods or extend beyond the maturity date
of the Subordinated Debentures. Upon the termination of any Extension Period and
the payment of all amounts then due, the Company may commence a new Extension
Period, subject to the terms set forth in this section. No interest during an
Extension Period, except at the end thereof, shall be due and payable. The
Company has no present intention of exercising its right to defer payments of
interest by extending the interest payment period on the Subordinated
Debentures. If the Property Trustee shall be the sole holder of the Subordinated
Debentures, the Company shall give the Regular Trustees and the Property Trustee
notice of its selection of such Extension Period one Business Day prior to the
earlier of (i) the date distributions on the Capital Securities are payable or
(ii) the date the Regular Trustees are required to give notice to holders of the
Capital Securities (or to any national securities exchange or other organization
on which the Capital Securities are listed) of the record date or the date such
distribution is payable. The Regular Trustees shall give notice of the Company's
selection of such Extension Period to the holders of the Capital Securities. If
the Property Trustee shall not be the sole holder of the Subordinated
Debentures, the Company shall give the holders of the Subordinated Debentures
notice of its selection of such Extension Period ten Business Days prior to the
earlier of (i) the applicable Interest Payment Date or (ii) the date upon which
the Company is required to give notice to holders of the Subordinated Debentures
(or to any national securities exchange or other organization on which the
Subordinated Debentures are listed) of the record or payment date of such
related interest payment.
 
INDENTURE EVENTS OF DEFAULT
 
     If any Indenture Event of Default shall occur and be continuing, the
Property Trustee, as the holder of the Subordinated Debentures, will have the
right to declare the principal of and the interest on the Subordinated
Debentures (including any Compounded Interest and any other amounts payable
under the Indenture) to be forthwith due and payable and to enforce its other
rights as a creditor with respect to the Subordinated Debentures subject to the
subordination provisions in the Indenture. See "Description of the Debt
Securities -- Events of Default" in the accompanying Prospectus for a
description of the Indenture Events of Default. An Indenture Event of Default
also constitutes a Declaration Event of Default. If the Property Trustee fails
to enforce its rights with respect to the Subordinated Debentures held by the
Trust, any record holder of Capital Securities may institute legal proceedings
directly against the Company to enforce the Property Trustee's rights under such
Subordinated Debentures without first instituting any legal proceedings against
such Property Trustee or any other person or entity. Notwithstanding the
foregoing, if an Event of
 
                                      S-30
<PAGE>   31
 
Default under the Declaration has occurred and is continuing and such event is
attributable to the failure of the Company to pay interest or principal on the
Subordinated Debentures issued to the Trust on the date such interest or
principal is otherwise payable, then a record holder of Capital Securities may
institute a Direct Action for payment of the principal of or interest on the
Subordinated Debentures on or after the respective due dates specified in the
Subordinated Debentures (taking into account any Extension Periods), and the
amount of the payment will be based on the holder's pro rata share of the amount
due and owing on all of the Capital Securities. The record holder in the case of
the issuance of one or more global Capital Securities certificates will be DTC
acting at the direction of the beneficial owners of the Capital Securities. The
holders of Capital Securities in certain circumstances have the right to direct
the Property Trustee to exercise its rights, with respect to other than
principal and interest payments on the Subordinated Debentures, as the holder of
the Subordinated Debentures. The election by the Company to extend the interest
payment period on the Subordinated Debentures shall not constitute an Indenture
Event of Default or a Declaration Event of Default. See "Description of the
Capital Securities -- Declaration Events of Default" and "Description of the
Capital Securities -- Voting Rights."
 
ADDITIONAL COVENANTS
 
     In addition to the covenants contained in the Base Indenture, but subject
to the exceptions described below in this paragraph, the Company has also
covenanted, with respect to the Subordinated Debentures, that for so long as the
Capital Securities and the Common Securities remain outstanding the Company will
(i) maintain 100% direct or indirect ownership of the Common Securities,
provided, however, that any permitted successor of the Company under the
Indenture may succeed to the Company's ownership of the Common Securities, (ii)
not voluntarily dissolve, wind-up or terminate the Trust, except in connection
with the distribution of Subordinated Debentures or certain mergers,
consolidations or amalgamations, each as permitted by the Declaration, (iii)
timely perform its duties as sponsor of the Trust, (iv) use its reasonable
efforts to cause the Trust (a) to remain a business trust, except in connection
with a distribution of the Subordinated Debentures, the redemption of all of the
Capital Securities and Common Securities of the Trust or certain mergers,
consolidations or amalgamations, each as permitted by the Declaration, and (b)
otherwise continue not to be treated as an association taxable as a corporation
or partnership for United States federal income tax purposes, and (v) to use its
reasonable efforts to cause each holder of Capital Securities and Common
Securities to be treated as owning an individual beneficial interest in the
Subordinated Debentures. See "Description of Debt Securities -- Covenants" in
the accompanying Prospectus. Further, the defeasance provisions of the Base
Indenture do not apply to the Subordinated Debentures. See "Description of Debt
Securities -- Defeasance and Covenant Defeasance" in the accompanying
Prospectus.
 
BOOK-ENTRY AND SETTLEMENT
 
     If distributed to holders of Capital Securities in connection with the
involuntary or voluntary dissolution, winding-up or liquidation of the Trust, it
is presently anticipated that the Subordinated Debentures will be issued in the
form of one or more global certificates (each a "Global Security") registered in
the name of a securities depository or its nominee. Except under the limited
circumstances described below, Subordinated Debentures represented by the Global
Security will not be exchangeable for, and will not otherwise be issuable as,
Subordinated Debentures in definitive form. The Global Securities described
above may not be transferred except by the depository to a nominee of the
depository or by a nominee of the depository to the depository or another
nominee of the depository or to a successor depository or its nominee.
 
     The laws of some jurisdictions require that certain purchasers of
securities take physical delivery of such securities in definitive form. Such
laws may impair the ability to transfer beneficial interests in such a Global
Security.
 
     Except as provided below, owners of beneficial interests in such a Global
Security will not be entitled to receive physical delivery of Subordinated
Debentures in definitive form and will not be considered the Holders (as defined
in the Indenture) thereof for any purpose under the Indenture, and no Global
Security representing Subordinated Debentures shall be exchangeable, except for
another Global Security of like denomination and tenor to be registered in the
name of the depository or its nominee or to a successor
 
                                      S-31
<PAGE>   32
 
depository or its nominee. Accordingly, each beneficial owner must rely on the
procedures of the depository or if such person is not a Participant, on the
procedures of the Participant through which such person owns its interest to
exercise any rights of a Holder under the Indenture.
 
THE DEPOSITORY
 
     If Subordinated Debentures are distributed to holders of Capital Securities
in liquidation of such holders' interests in the Trust, DTC will act as
securities depository for the Subordinated Debentures. For a description of DTC
and the specific terms of the depository arrangements, see "Description of the
Capital Securities -- Book-Entry Issuance -- The Depository Trust Company." As
of the date of this Prospectus Supplement, the description therein of DTC's
book-entry system and DTC's practices as they relate to purchases, transfers,
notices and payments with respect to the Capital Securities apply in all
material respects to any debt obligations represented by one or more Global
Securities held by DTC. The Company may appoint a successor to DTC or any
successor depository in the event DTC or such successor depository is unable or
unwilling to continue as the depository for the Global Securities.
 
     None of the Company, the Trust, the Indenture Trustee, any paying agent and
any other agent of the Company or the Indenture Trustee will have any
responsibility or liability for any aspect of the records relating to or
payments made on account of beneficial ownership interests in a Global Security
for such Subordinated Debentures or for maintaining, supervising or reviewing
any records relating to such beneficial ownership interests.
 
DISCONTINUANCE OF THE DEPOSITORY'S SERVICES
 
     A Global Security shall be exchangeable for Subordinated Debentures in
definitive certificated form registered in the names of persons other than the
depository or its nominee only if (i) the depository notifies the Company that
it is unwilling or unable to continue as a depository for such Global Security
and no successor depository shall have been appointed, (ii) the depository, at
any time, ceases to be a clearing agency registered under the Exchange Act at
which time the depository is required to be so registered to act as such
depository and no successor depository shall have been appointed, or (iii) the
Company, in its sole discretion, determines that such Global Security shall be
so exchangeable. Any Global Security that is exchangeable pursuant to the
preceding sentence shall be exchangeable for Subordinated Debentures registered
in such names as the depository shall direct. It is expected that such
instructions will be based upon directions received by the depository from its
Participants with respect to ownership of beneficial interests in such Global
Security.
 
MISCELLANEOUS
 
     The Company will pay all fees and expenses related to (i) the offering of
the Trust Securities and the Subordinated Debentures, (ii) the organization,
maintenance and dissolution of the Trust, (iii) the retention of the Conseco
Trustees and (iv) the enforcement by the Property Trustee of the rights of the
holders of the Capital Securities.
 
                       DESCRIPTION OF THE TRUST GUARANTEE
 
     Pursuant to the Trust Guarantee, the Company will irrevocably and
unconditionally agree, to the extent set forth therein, to pay in full, to the
holders of the Capital Securities issued by the Trust, the Guarantee Payments
(as defined in the accompanying Prospectus) (except to the extent paid by the
Trust), as and when due, regardless of any defense, right of set-off or
counterclaim which the Trust may have or assert. The Company's obligation to
make a Guarantee Payment may be satisfied by direct payment of the required
amounts by the Company to the holders of Capital Securities or by causing the
Trust to pay such amounts to such holders. The Trust Guarantee will be qualified
as an indenture under the Trust Indenture Act. Fleet National Bank will act as
indenture trustee under the Trust Guarantee. The terms of the Trust Guarantee
will be those set forth in such Trust Guarantee and those made part of such
Trust Guarantee by the Trust Indenture Act. The Trust Guarantee will be held by
the Capital Securities Guarantee Trustee for the benefit
 
                                      S-32
<PAGE>   33
 
of the holders of the Capital Securities. Notwithstanding the foregoing, if the
Company has failed to make a payment under the Trust Guarantee, any holder of
Capital Securities may institute a legal proceeding directly against the Company
for enforcement of the Trust Guarantee with respect to payment to the record
holder of the Capital Securities of the principal or interest on the
Subordinated Debentures held by the Trust on or after the respective due dates
specified in the Subordinated Debentures (taking into account any Extension
Period), without first instituting a legal proceeding directly against the
Trust, the Capital Securities Guarantee Trustee or any other person or entity. A
summary description of the Trust Guarantee appears in the accompanying
Prospectus under the caption "Description of the Trust Guarantees."
 
                  EFFECT OF OBLIGATIONS UNDER THE SUBORDINATED
                       DEBENTURES AND THE TRUST GUARANTEE
 
     As set forth in the Declaration, the sole purpose of the Trust is to (i)
issue the Trust Securities evidencing undivided beneficial interests in the
assets of the Trust, (ii) invest the proceeds from such issuance and sale in the
Subordinated Debentures and (iii) engage in only those other activities
necessary or incidental thereto.
 
     As long as payments of interest and other payments are made when due on the
Subordinated Debentures, such payments will be sufficient to cover distributions
and payments due on the Trust Securities because: (i) the aggregate principal
amount of Subordinated Debentures will be equal to the sum of the aggregate
stated liquidation amount of the Trust Securities; (ii) the interest rate and
the interest and other payment dates on the Subordinated Debentures will match
the distribution rate and distribution and other payment dates for the Capital
Securities; (iii) the Company shall pay all, and the Trust shall not be
obligated to pay, directly or indirectly, any, costs, expenses, debts and
obligations (other than with respect to the Trust Securities) related to the
Trust; and (iv) the Declaration provides that the Conseco Trustees shall not
cause or permit the Trust to, among other things, engage in any activity that is
not consistent with the purposes of the Trust.
 
     Payments of distributions (to the extent funds therefor are available) and
other payments due on the Capital Securities (to the extent funds therefor are
available) are guaranteed by the Company as and to the extent set forth under
"Description of Trust Guarantees" in the accompanying Prospectus. If the Company
does not make interest and/or principal payments on the Subordinated Debentures
purchased by the Trust, the Trust will not have sufficient funds to pay
distributions on the Capital Securities. The Trust Guarantee will not apply to
the payment of distributions and other payments on the Capital Securities when
the Trust does not have sufficient funds to make such distributions or other
payments.
 
     The Trust Guarantee will constitute an unsecured obligation of the Company
and will rank (i) subordinate and junior in right of payment to all other
liabilities of the Company except those made pari passu or subordinate by their
terms, (ii) pari passu with the most senior preferred or preference stock now or
hereafter issued by the Company and with any guarantee now or hereafter entered
into by the Company in respect of any preferred or preference stock of any
affiliate of the Company, and (iii) senior to the Company Common Stock.
 
     The Trust Guarantee, when taken together with the back-up undertakings,
consisting of obligations of the Company as set forth in the Declaration
(including the obligation to pay expenses of the Trust), the Indenture and any
applicable supplemental indentures thereto, and the Subordinated Debentures
issued to the Trust, provide a full and unconditional guarantee by the Company
of the amounts due on the Capital Securities. If the Company fails to make
interest or other payments on the Subordinated Debentures when due (taking
account of any Extension Period), the Declaration provides a mechanism whereby
the holders of the Capital Securities, using the procedures described in
"Description of the Capital Securities -- Book-Entry Only Issuance -- The
Depository Trust Company" and "-- Voting Rights," may direct the Property
Trustee to enforce its rights under the Subordinated Debentures. If the Property
Trustee fails to enforce its right under the Subordinated Debentures, a holder
of Capital Securities may institute a legal proceeding against the Company to
enforce the Property Trustee's rights under the Subordinated Debentures without
first instituting any legal proceeding against the Property Trustee or any other
person or entity. Notwithstanding the
 
                                      S-33
<PAGE>   34
 
foregoing, if a Declaration Event of Default has occurred and is continuing and
such event is attributable to the failure of the Company to pay interest or
principal on the Subordinated Debentures on the date such interest or principal
is otherwise payable (taking into account any Extension Periods), then a holder
of Capital Securities may institute a Direct Action for payment. The Company,
under the Trust Guarantee, acknowledges that the Capital Securities Guarantee
Trustee shall enforce the Trust Guarantee on behalf of the holders of the
Capital Securities. If the Company fails to make payments under the Trust
Guarantee, the Trust Guarantee provides a mechanism whereby the holders of the
Capital Securities may direct the Capital Securities Guarantee Trustee to
enforce its rights thereunder. Notwithstanding the foregoing, if the Company has
failed to make a payment under the Trust Guarantee, any holder of Capital
Securities may institute a legal proceeding directly against the Company for
enforcement of the Trust Guarantee with respect to payment to the record holder
of the Capital Securities of the principal or interest on the Subordinated
Debentures held by the Trust on or after the respective due dates specified in
the Subordinated Debentures (taking into account any Extension Periods), without
first instituting a legal proceeding against the Trust, the Capital Securities
Guarantee Trustee, or any other person or entity.
 
                     UNITED STATES FEDERAL INCOME TAXATION
 
GENERAL
 
     The following is a summary of certain of the material United States federal
income tax consequences of the purchase, ownership and disposition of Capital
Securities. Unless otherwise stated, this summary deals only with Capital
Securities held as capital assets by holders who purchase the Capital Securities
upon original issuance ("Initial Holders"). It does not deal with special
classes of holders such as banks, thrifts, real estate investment trusts,
regulated investment companies, insurance companies, dealers in securities or
currencies, tax-exempt investors, or persons that will hold the Capital
Securities as a position in a "straddle," as part of a "synthetic security" or
"hedge," as part of a "conversion transaction" or other integrated investment,
or as other than a capital asset. This summary also does not address the tax
consequences to persons that have a functional currency other than the U.S.
dollar or the tax consequences to shareholders, partners or beneficiaries of a
holder of Capital Securities. Further, it does not include any description of
any alternative minimum tax consequences or the tax laws of any state or local
government or of any foreign government that may be applicable to the Capital
Securities. This summary is based on the Internal Revenue Code of 1986, as
amended (the "Code"), U.S. Treasury regulations thereunder and administrative
and judicial interpretations thereof, as of the date hereof, all of which are
subject to change, possibly on a retroactive basis. Any such changes may be
applied retroactively in a manner that could cause the tax consequences to vary
substantially from the consequences described below, possibly adversely
affecting a beneficial owner of the Capital Securities. See "-- Proposed Tax Law
Changes."
 
CLASSIFICATION OF THE SUBORDINATED DEBENTURES AND THE TRUST
 
     In connection with the issuance of the Subordinated Debentures, Locke
Reynolds Boyd & Weisell, legal counsel for the Company and the Trust, will
render its opinion generally to the effect that, under then current law and
assuming full compliance with the terms of the Indenture (and certain other
documents), the Subordinated Debentures will be classified for United States
federal income tax purposes as indebtedness of the Company.
 
     In connection with the issuance of the Capital Securities, Locke Reynolds
Boyd & Weisell will render its opinion generally to the effect that, under then
current law and assuming full compliance with the terms of the Declaration, the
Trust will be classified for United States federal income tax purposes as a
grantor trust and not as an association taxable as a corporation. Accordingly,
for United States federal income tax purposes, each holder of Capital Securities
generally will be considered the owner of an undivided interest in the
Subordinated Debentures. Each holder will be required to include in its gross
income its allocable share of income accrued on the Subordinated Debentures.
 
                                      S-34
<PAGE>   35
 
     Investors should be aware that these tax opinions do not address any other
issue and are not binding on the Internal Revenue Service or the courts.
 
ORIGINAL ISSUE DISCOUNT
 
     Under recently issued income tax regulations applicable to all debt
instruments that, like the Subordinated Debentures, are issued on or after
August 13, 1996, remote contingencies that stated interest will not be timely
paid are ignored in determining whether a debt instrument is issued with OID,
which determination depends in part on whether interest is "unconditionally
payable" on the debt instrument. OID must be included in income by all holders
as it accrues economically on a daily basis, without regard to when it is paid
in cash or whether a particular holder generally uses the cash method of
accounting. The Company has concluded that the likelihood of its exercising its
option to defer payments of interest is remote. This conclusion is based on the
Company's analysis, as of the date of issue of the Subordinated Debentures, of
various facts and circumstances deemed relevant to exercising such deferral
option, including, among other things, the inability of the Company to declare
dividends on its stock while interest on the Subordinated Debentures is being
deferred, and the likely impact of the non-payment of dividends upon the ratings
of the Company's securities if the deferral option is exercised. Based upon this
conclusion by the Company, and in the absence of any specific definition of
"remote" in the applicable income tax regulations, in the opinion of Locke
Reynolds Boyd & Weisell, although the matter is not entirely free from doubt,
the Subordinated Debentures will not include OID. As a consequence, holders of
the Capital Securities should report interest under their own methods of
accounting (e.g., cash or accrual) instead of under the daily economic accrual
rules for OID instruments.
 
     Under the new regulations, however, if the Company exercises its right to
defer payments of interest, the Subordinated Debentures will become OID
instruments, and all holders of the Capital Securities will be required to
accrue interest on a daily basis and to report that OID as taxable interest
income during any Extension Period even though the Company will not pay the
interest in cash until the end of the Extension Period, and even though a holder
may use the cash method of accounting. A holder who disposes of the Capital
Securities during such an Extension Period may suffer a loss because the market
value of the Trust Securities will likely fall if the Company exercises its
option to defer payments of interest on the Subordinated Debentures.
Furthermore, the market value of the Capital Securities may not reflect the
accumulated distribution that will be paid at the end of the Extension Period,
and a holder who sells the Capital Securities during the Extension Period will
not receive from the Company any cash related to the interest (OID) income the
holder accrued and included in its taxable income under the OID rules (because
that cash will be paid to the holder of record at the end of the Extension
Period).
 
     If the Subordinated Debentures become OID instruments (i.e., if the Company
exercises its rights to defer payment of interest), the Subordinated Debentures
will be taxed as OID instruments for as long as they remain outstanding. Thus,
even after the end of the Extension Period, all holders will be required to
continue accruing interest (OID) on the Subordinated Debentures on a daily
basis, regardless of their method of accounting.
 
     The new regulations have not been addressed in any rulings or other
interpretations by the Internal Revenue Service other than the preamble to the
Treasury Decision that issued the new regulations, which added the concept of
"remote contingencies" to existing definitions used to determine whether
interest payable under a debt instrument is "unconditionally payable." The new
regulations could be viewed as a favorable reversal of the Internal Revenue
Service's previous position, as expressed in a 1995 Revenue Ruling that has not
been withdrawn. It is possible that the IRS could take a position contrary to
the interpretation herein.
 
MARKET DISCOUNT AND BOND PREMIUM
 
     Holders of Capital Securities other than Initial Holders may be considered
to have acquired their undivided interests in the Subordinated Debentures with
"market discount" or "acquisition premium" as such phrases are defined for
United States federal income tax purposes. Such holders are advised to consult
their
 
                                      S-35
<PAGE>   36
 
tax advisors as to the income tax consequences of the acquisition, ownership and
disposition of the Capital Securities.
 
RECEIPT OF SUBORDINATED DEBENTURES OR CASH UPON LIQUIDATION OF THE TRUST
 
     As described under the caption "Description of the Capital Securities --
Distribution of the Subordinated Debentures," Subordinated Debentures may be
distributed to holders in exchange for the Capital Securities and in liquidation
of the Trust. Under current law, such a distribution, for United States federal
income tax purposes, would be treated as a non-taxable event to each holder, and
each holder would receive an aggregate tax basis in the Subordinated Debentures
equal to such holder's aggregate tax basis in its Capital Securities. A holder's
holding period in the Subordinated Debentures so received in liquidation of the
Trust would include the period during which the Capital Securities were held by
such holder.
 
     Under certain circumstances described herein (see "Description of the
Capital Securities -- Tax Event Redemption or Distribution" and "Description of
the Subordinated Debentures -- Optional Redemption"), the Subordinated
Debentures may be redeemed for cash and the proceeds of such redemption
distributed to holders in redemption of their Capital Securities. Under current
law, such a redemption would, for United States federal income tax purposes,
constitute a taxable disposition of the redeemed Capital Securities, and a
holder could recognize gain or loss as if it sold such redeemed Capital
Securities for cash. See "-- Sales of Capital Securities."
 
SALES OF CAPITAL SECURITIES
 
     A holder that sells Capital Securities will recognize gain or loss equal to
the difference between its adjusted tax basis in the Capital Securities and the
amount realized on the sale of such Capital Securities. Assuming the Company
does not defer interest on the Subordinated Debentures by extending the interest
payment period, a holder's adjusted tax basis in the Capital Securities
generally will equal its initial purchase price. Subject to the market discount
rules described above and the discussion below regarding accrued and unpaid
interest, such gain or loss generally will be a capital gain or loss and
generally will be a long-term capital gain or loss if the Capital Securities
have been held for more than one year.
 
     The Capital Securities may trade at a price that does not fully reflect the
value of accrued but unpaid interest with respect to the underlying Subordinated
Debentures. If the Company exercises its right to defer payments of interest,
the Substituted Debentures will become OID instruments and a holder who disposes
of Capital Securities between record dates for payments of distributions thereon
will be required to include in income as ordinary income, accrued and unpaid
interest on the Subordinated Debentures through the date of disposition, and to
add such amount to such holder's adjusted tax basis in its pro rata share of the
underlying Subordinated Debentures deemed disposed of. To the extent the selling
price is less than the holder's adjusted tax basis (which will include all
accrued but unpaid interest) a holder will recognize a capital loss. Subject to
certain limited exceptions, capital losses cannot be applied to offset ordinary
income for United States federal income tax purposes. Accrual basis taxpayers
would be subjected to similar treatment without regard to the Company's election
to defer.
 
UNITED STATES ALIEN HOLDERS
 
     For purposes of this discussion, a "United States Alien Holder" is any
corporation, individual, partnership, estate or trust that is, as to the United
States, a foreign corporation, a non-resident alien individual, a foreign
partnership, or a non-resident fiduciary of a foreign estate or trust.
 
     Under present United States federal income tax law: (i) payments by the
Trust or any of its paying agents to any holder of a Capital Security who or
which is a United States Alien Holder will not be subject to United States
federal withholding tax; provided that, (a) the beneficial owner of the Capital
Security does not actually or constructively own 10% or more of the total
combined voting power of all classes of stock of the Company entitled to vote,
(b) the beneficial owner of the Capital Security is not a controlled foreign
corporation that is related to the Company through stock ownership, and (c)
either (A) the beneficial owner of the Capital Security certifies to the Trust
or its agent, under penalties of perjury, that it is not
 
                                      S-36
<PAGE>   37
 
a United States holder and provides its name and address or (B) a securities
clearing organization, bank or other financial institution that holds customers'
securities in the ordinary course of its trade or business (a "Financial
Institution"), and holds the Capital Security in such capacity, certifies to the
Trust or its agent, under penalties of perjury, that such statement has been
received from the beneficial owner by it or by a Financial Institution between
it and the beneficial owner and furnishes the Trust or its agent with a copy
thereof; and (ii) a United States Alien Holder of a Capital Security will not be
subject to United States federal withholding tax on any gain realized upon the
sale or other disposition of a Capital Security.
 
INFORMATION REPORTING TO HOLDERS
 
     Income on the Capital Securities will be reported to holders on Forms 1099,
which forms should be mailed to holders of Capital Securities by January 31
following each calendar year.
 
BACKUP WITHHOLDING
 
     Payments made on, and proceeds from the sale of, the Capital Securities may
be subject to a "backup" withholding tax of 31% unless the holder complies with
certain identification requirements. Any withheld amounts will be allowed as a
credit against the holder's federal income tax, provided the required
information is provided to the Internal Revenue Service.
 
PROPOSED TAX LAW CHANGES
 
     On February 6, 1997, the Proposed Legislation was released. The Proposed
Legislation would, among other things, generally deny corporate issuers a
deduction for interest in respect of certain debt obligations, such as the
Subordinated Debentures, issued on or after the date of first committee action
if such debt obligations have a maximum term in excess of fifteen years and are
not shown as indebtedness on the issuer's applicable consolidated balance sheet.
The Proposed Legislation is similar to legislation proposed by President Clinton
in 1996. As currently drafted, the Proposed Legislation would affect the
Subordinated Debentures unless the Subordinated Debentures were issued prior to
the first date of any committee action. In addition, the Proposed Legislation
could be enacted with retroactive effect. If the Proposed Legislation is enacted
so as to apply to the Subordinated Debentures, the Company would not be entitled
to an interest deduction with respect to the Subordinated Debentures, which
would cause a Tax Event. There can be no assurance that current or future
legislative proposals or final legislation will not give rise to a Tax Event,
which would permit the Company to cause a redemption of the Subordinated
Debentures, as described more fully under "Description of the Subordinated
Debentures -- Optional Redemption."
 
     THE UNITED STATES FEDERAL INCOME TAX DISCUSSION SET FORTH ABOVE IS INCLUDED
FOR GENERAL INFORMATION ONLY AND MAY NOT BE APPLICABLE DEPENDING UPON A HOLDER'S
PARTICULAR SITUATION. HOLDERS SHOULD CONSULT THEIR TAX ADVISORS WITH RESPECT TO
THE TAX CONSEQUENCES TO THEM OF THE PURCHASE, OWNERSHIP AND DISPOSITION OF THE
CAPITAL SECURITIES, INCLUDING THE TAX CONSEQUENCES UNDER STATE, LOCAL, FOREIGN
AND OTHER TAX LAWS AND THE POSSIBLE EFFECTS OF CHANGES IN UNITED STATES FEDERAL
OR OTHER TAX LAWS.
 
                                      S-37
<PAGE>   38
 
                              ERISA CONSIDERATIONS
 
     The Company, the obligor with respect to the Subordinated Debentures held
by the Trust, and its affiliates and the Property Trustee may be considered a
"party in interest" (within the meaning of the Employee Retirement Income
Security Act of 1974, as amended ("ERISA")) or a "disqualified person" (within
the meaning of Section 4975 of the Code) with respect to many employee benefit
plans ("Plans") that are subject to ERISA. Any purchaser proposing to acquire
Capital Securities with assets of any Plan should consult with its counsel. The
purchase and/or holding of Capital Securities by a Plan that is subject to the
fiduciary responsibility provisions of ERISA or the prohibited transaction
provisions of Section 4975 of the Code (including individual retirement
arrangements and other plans described in Section 4975(e)(1) of the Code) and
with respect to which the Company, the Property Trustee or any affiliate is a
service provider (or otherwise is a party in interest or a disqualified person)
may constitute or result in a prohibited transaction under ERISA or Section 4975
of the Code, unless such Capital Securities are acquired pursuant to and in
accordance with an applicable exemption, such as Prohibited Transaction Class
Exemption ("PTCE") 84-14 (an exemption for certain transactions determined by an
independent qualified professional asset manager), PTCE 91-38 (an exemption for
certain transactions involving bank collective investment funds), PTCE 90-1 (an
exemption for certain transactions involving insurance company pooled separate
accounts) or PTCE 95-60 (an exemption for transactions involving certain
insurance company general accounts). In addition, a Plan fiduciary considering
the purchase of Capital Securities should be aware that the assets of the Trust
may be considered "plan assets" for ERISA purposes. Therefore, a Plan fiduciary
should consider whether the purchase of Capital Securities could result in a
delegation of fiduciary authority to the Property Trustee, and, if so, whether
such a delegation of authority is permissible under the Plan's governing
instrument or any investment management agreement with the Plan. In making such
determination, a Plan fiduciary should note that the Property Trustee is a U.S.
bank qualified to be an investment manager (within the meaning of section 3(38)
of ERISA) to which such a delegation of authority generally would be permissible
under ERISA. Further, prior to an Event of Default with respect to the
Subordinated Debentures, the Property Trustee will have only limited custodial
and ministerial authority with respect to Trust assets.
 
                                  UNDERWRITING
 
     Subject to the terms and conditions set forth in the Underwriting Agreement
(the "Underwriting Agreement") among the Company, the Trust and Donaldson,
Lufkin & Jenrette Securities Corporation and Salomon Brothers Inc (collectively,
the "Underwriters"), the Company and the Trust have agreed that the Trust will
sell to the Underwriters, and the Underwriters have agreed, severally and not
jointly, to purchase from the Trust, the respective number of Capital Securities
set forth below opposite their respective names.
 
<TABLE>
<CAPTION>
                                                                    NUMBER OF
                        UNDERWRITERS                            CAPITAL SECURITIES
                        ------------                            ------------------
<S>                                                             <C>
Donaldson, Lufkin & Jenrette Securities Corporation.........         150,000
Salomon Brothers Inc .......................................         150,000
                                                                     -------
       Total................................................         300,000
                                                                     =======
</TABLE>
 
     The Underwriters propose to offer the Capital Securities in part directly
to the public at the initial public offering price, as set forth on the cover
page of this Prospectus Supplement, and in part to certain securities dealers at
such price less a concession not in excess of $6.00 per Capital Security. The
Underwriters may allow, and such dealers may reallow, a concession not in excess
of $2.50 per Capital Security to certain brokers and dealers. After the Capital
Securities are released for sale to the public, the offering price and other
selling terms may from time to time be varied by the Underwriters.
 
     In view of the fact that the proceeds of the sale of the Capital Securities
will be used to purchase the Subordinated Debentures of the Company, the
Underwriting Agreement provides that the Company will agree to pay as
compensation to the Underwriters arranging the investment therein of such
proceeds, an amount in same day funds of $10.00 per Capital Security (or
$3,000,000 in the aggregate).
 
                                      S-38
<PAGE>   39
 
     During a period of 90 days from the date of this Prospectus Supplement,
neither the Trust nor the Company will, without the prior written consent of the
Underwriters, directly or indirectly, sell, offer to sell, grant any option for
the sale of, or otherwise dispose of, any Capital Securities, any security
convertible into or exchangeable into or exercisable for Capital Securities or
the Subordinated Debentures or any debt securities substantially similar to the
Subordinated Debentures or any equity securities substantially similar to the
Capital Securities (except for the Subordinated Debentures and the Capital
Securities offered hereby).
 
     In connection with the offering, the Underwriters may engage in
transactions that stabilize, maintain or otherwise affect the price of the
Capital Securities. Specifically, the Underwriters may overallot the Offering,
creating syndicate short positions. The Underwriters may bid for and purchase
Capital Securities in the open market to cover syndicate short positions. In
addition, the Underwriters may bid for and purchase Capital Securities in the
open market to stabilize the price of the Capital Securities. These activities
may stabilize or maintain the market price of the Capital Securities above
independent market levels. The Underwriters are not required to engage in these
activities, and may end these activities at any time.
 
     The Company and the Trust have agreed to indemnify the Underwriters
against, or contribute to payments that the Underwriters may be required to make
in respect of, certain liabilities, including liabilities under the Securities
Act.
 
     Either or both of the Underwriters may serve as financial advisor to the
Company from time to time in the future.
 
                                 LEGAL MATTERS
 
     Certain matters of Delaware law relating to the validity of the Capital
Securities will be passed upon on behalf of the Trust by Richards, Layton &
Finger, P.A., Wilmington, Delaware, special Delaware counsel to the Trust. The
validity of the Subordinated Debentures, the Trust Guarantee and certain matters
relating thereto, will be passed upon on behalf of the Company and the Trust by
Lawrence W. Inlow, Executive Vice President and General Counsel of the Company.
Mr. Inlow is a full-time employee and an officer of the Company and owns
1,556,490 shares of Company Common Stock and holds options to purchase 2,813,800
shares of Company Common Stock. Locke Reynolds Boyd & Weisell, Indianapolis,
Indiana, will pass upon certain United States federal income tax matters on
behalf of the Company and the Trust. Certain legal matters will be passed upon
for the Underwriters by LeBoeuf, Lamb, Greene & MacRae, L.L.P., a limited
liability partnership including professional corporations, New York, New York.
 
                                    EXPERTS
 
     The consolidated financial statements and schedules of the Company as of,
and for the year ended, December 31, 1996 incorporated by reference in this
Prospectus Supplement, have been audited by Coopers & Lybrand L.L.P.,
independent accountants, as set forth in their report thereon and incorporated
herein by reference in reliance upon such report given upon the authority of
such firm as experts in accounting and auditing.
 
                                      S-39
<PAGE>   40
 
PROSPECTUS
 
                                 $1,000,000,000
 
                                 CONSECO, INC.
 DEBT SECURITIES, PREFERRED STOCK, DEPOSITARY SHARES, COMMON STOCK AND WARRANTS
 
                           CONSECO FINANCING TRUST I
                           CONSECO FINANCING TRUST II
                          CONSECO FINANCING TRUST III
           PREFERRED SECURITIES FULLY AND UNCONDITIONALLY GUARANTEED
                                BY CONSECO, INC.
                            ------------------------
 
     Conseco, Inc., an Indiana corporation ("Conseco" or the "Company"), may
offer and sell from time to time, in one or more series, (i) its debt
securities, consisting of debentures, notes and/or other evidences of
indebtedness representing unsecured obligations of Conseco (the "Debt
Securities"), (ii) shares of its preferred stock, no par value per share
("Preferred Stock"), which may be represented by depositary shares (the
"Depositary Shares") as described herein, (iii) shares of its common stock, no
par value per share ("Common Stock"), and (iv) warrants to purchase Debt
Securities, Preferred Stock, Common Stock or other securities or rights
("Warrants").
 
     Conseco Financing Trust I, Conseco Financing Trust II and Conseco Financing
Trust III (each, a "Conseco Trust"), statutory business trusts formed under the
laws of the State of Delaware, may offer, from time to time, preferred
securities, representing preferred undivided beneficial interests in the assets
of the respective Conseco Trusts ("Preferred Securities"). The payment of
periodic cash distributions ("Distributions") with respect to Preferred
Securities out of moneys held by each of the Conseco Trusts, and payments on
liquidation, redemption or otherwise with respect to such Preferred Securities,
will be guaranteed by the Company to the extent described herein (each, a "Trust
Guarantee"). See "Description of Preferred Securities" and "Description of Trust
Guarantees." The Company's obligations under the Trust Guarantees will rank
junior and subordinate in right of payment to all other liabilities of the
Company and pari passu with its obligations under the senior most preferred or
preference stock of the Company. See "Description of Trust Guarantees -- Status
of the Trust Guarantees." Subordinated Debt Securities (as defined herein) may
be issued and sold by the Company in one or more series to a Conseco Trust or a
trustee of such Conseco Trust in connection with the investment of the proceeds
from the offering of Preferred Securities and Common Securities (as defined
herein) of such Conseco Trust. The Subordinated Debt Securities purchased by a
Conseco Trust may be subsequently distributed pro rata to holders of Preferred
Securities and Common Securities in connection with the dissolution of such
Conseco Trust. The Debt Securities, Preferred Stock, Depositary Shares, Common
Stock, Warrants and Preferred Securities are herein collectively referred to as
the "Securities."
 
     Certain specific terms of the particular Securities in respect of which
this Prospectus is being delivered will be set forth in an accompanying
supplement to this Prospectus (the "Prospectus Supplement"), which will
describe, without limitation and where applicable, the following: (i) in the
case of Debt Securities, the specific designation, aggregate principal amount,
ranking as senior or subordinated Debt Securities, denomination, maturity,
premium, if any, interest rate (which may be fixed or variable), time and method
of calculating interest, if any, place or places where principal of, premium, if
any, and interest, if any, on such Debt Securities will be payable, the
currencies or currency units in which principal of, premium, if any, and
interest, if any, on such Debt Securities will be payable, any terms of
redemption or conversion, any sinking fund provisions, the purchase price, any
listing on a securities exchange, any right of the Company to defer payment of
interest on the Debt Securities and the maximum length of such deferral period
and other special terms; (ii) in the case of Preferred Stock and Depositary
Shares, the specific designation, stated value and
<PAGE>   41
 
liquidation preference per share and number of shares offered, the purchase
price, dividend rate (which may be fixed or variable), method of calculating
payment of dividends, place or places where dividends on such Preferred Stock
will be payable, any terms of redemption, dates on which dividends shall be
payable and dates from which dividends shall accrue, any listing on a securities
exchange, voting and other rights, including conversion or exchange rights, if
any, and other special terms, including whether interests in the Preferred Stock
will be represented by Depositary Shares and, if so, the fraction of a share of
Preferred Stock represented by each Depositary Share; (iii) in the case of
Common Stock, the number of shares offered, the initial offering price, market
price and dividend information; (iv) in the case of Warrants, the specific
designation, the number, purchase price, exercise price and other terms thereof,
any listing of the Warrants or the underlying Securities on a securities
exchange or any other terms in connection with the offering, sale and exercise
of the Warrants, as well as the terms on which and the Securities for which such
Warrants may be exercised; and (v) in the case of Preferred Securities, the
specific designation, number of securities, liquidation amount per security, the
purchase price, any listing on a securities exchange, distribution rate (or
method of calculation thereof), dates on which distributions shall be payable
and dates from which distributions shall accrue, any voting rights, terms for
any conversion or exchange into other securities, any redemption, exchange or
sinking fund provisions, any other rights, preferences, privileges, limitations
or restrictions relating to the Preferred Securities and the terms upon which
the proceeds of the sale of the Preferred Securities shall be used to purchase a
specific series of Subordinated Debt Securities of the Company.
 
     The offering price to the public of the Securities will be limited to U.S.
$1,000,000,000 in the aggregate (or its equivalent (based on the applicable
exchange rate at the time of issue), if Securities are offered for consideration
denominated in one or more foreign currencies or currency units as shall be
designated by the Company). The Debt Securities may be denominated in United
States dollars or, at the option of the Company if so specified in the
applicable Prospectus Supplement, in one or more foreign currencies or currency
units. The Debt Securities may be issued in registered form or bearer form, or
both. If so specified in the applicable Prospectus Supplement, Debt Securities
of a series may be issued in whole or in part in the form of one or more
temporary or permanent global securities.
 
     The Securities may be sold to or through underwriters, through dealers or
agents or directly to purchasers. See "Plan of Distribution." The names of any
underwriters, dealers or agents involved in the sale of the Securities in
respect of which this Prospectus is being delivered and any applicable fee,
commission or discount arrangements with them will be set forth in a Prospectus
Supplement. See "Plan of Distribution" for possible indemnification arrangements
for dealers, underwriters and agents.
 
     This Prospectus may not be used to consummate sales of Securities unless
accompanied by a Prospectus Supplement.
                            ------------------------
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
  AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
    ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE
     CONTRARY IS A CRIMINAL OFFENSE.
 
               The date of this Prospectus is November 12, 1996.
 
                                        2
<PAGE>   42
 
FOR NORTH CAROLINA RESIDENTS: THESE SECURITIES HAVE NOT BEEN APPROVED OR
DISAPPROVED BY THE COMMISSIONER OF INSURANCE FOR THE STATE OF NORTH CAROLINA,
NOR HAS THE COMMISSIONER OF INSURANCE RULED UPON THE ACCURACY OR THE ADEQUACY OF
THIS DOCUMENT.
 
     State insurance holding company laws and regulations applicable to the
Company generally provide that no person may acquire control of the Company, and
thus indirect control of its insurance subsidiaries, unless such person has
provided certain required information to, and such acquisition is approved (or
not disapproved) by, the appropriate insurance regulatory authorities.
Generally, any person acquiring beneficial ownership of 10% or more of the
Common Stock would be presumed to have acquired such control, unless the
appropriate insurance regulatory authorities upon advance application determine
otherwise.
 
     NO DEALER, SALESMAN OR OTHER INDIVIDUAL HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS NOT CONTAINED IN THIS PROSPECTUS, ANY
ACCOMPANYING PROSPECTUS SUPPLEMENT OR THE DOCUMENTS INCORPORATED OR DEEMED
INCORPORATED BY REFERENCE HEREIN. IF GIVEN OR MADE, SUCH INFORMATION OR
REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY
OR ANY UNDERWRITER, DEALER OR AGENT. THIS PROSPECTUS DOES NOT CONSTITUTE AN
OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, ANY SECURITIES OTHER THAN
THE REGISTERED SECURITIES TO WHICH IT RELATES, OR AN OFFER TO SELL OR A
SOLICITATION OF AN OFFER TO BUY THOSE SECURITIES TO WHICH IT RELATES, IN ANY
JURISDICTION WHERE, OR TO ANY PERSON TO WHOM, IT IS UNLAWFUL TO MAKE SUCH OFFER
OR SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS OR ANY PROSPECTUS
SUPPLEMENT NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE
ANY IMPLICATION THAT THERE HAS NOT BEEN ANY CHANGE IN THE FACTS SET FORTH IN
THIS PROSPECTUS OR IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF.
 
                             AVAILABLE INFORMATION
 
     The Company is subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and, in accordance
therewith, files reports, proxy statements and other information with the
Securities and Exchange Commission (the "Commission"). Such reports, proxy
statements and other information filed by Conseco with the Commission can be
inspected and copied at the public reference facilities maintained by the
Commission at 450 Fifth Street, N.W., Room 1024, Washington, D.C. 20549, and at
the following regional offices of the Commission: New York Regional Office, 7
World Trade Center, 13th Floor, New York, New York 10048; and Chicago Regional
Office, Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois
60661. Copies of such material can be obtained from the Public Reference Section
of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549, upon
payment of the prescribed rates. In addition, the Commission maintains a Web
site at http://www.sec.gov that contains reports, proxy and information
statements and other information regarding registrants, including the Company,
that file electronically with the Commission. Copies of such reports, proxy
statements and other information can also be inspected at the offices of the New
York Stock Exchange, 20 Broad Street, New York, New York 10005.
 
     The Company and the Conseco Trusts have filed with the Commission a
Registration Statement on Form S-3 under the Securities Act of 1933, as amended
(the "Securities Act"), with respect to the Securities offered hereby. This
Prospectus, which constitutes part of the Registration Statement, does not
contain all of the information set forth in the Registration Statement and the
exhibits thereto, certain parts of which are omitted in accordance with the
rules and regulations of the Commission. Statements contained herein or in any
Prospectus Supplement concerning the provisions of any document do not purport
to be complete and, in each instance, are qualified in all respects by reference
to the copy of such document filed as an exhibit to the Registration Statement
or otherwise filed with the Commission. For further information with respect to
the Company, the Conseco Trusts and the Securities, reference is hereby made to
such Registration Statement, including the exhibits thereto and the documents
incorporated herein by reference, which can be examined at the Commission's
principal office, 450 Fifth Street, N.W., Washington, D.C. 20549, or copies of
which can be obtained from the Commission at such office upon payment of the
fees prescribed by the Commission.
 
     No separate financial statements of the Conseco Trusts have been included
or incorporated by reference herein. The Company does not consider that such
financial statements would be material to holders of the
 
                                        3
<PAGE>   43
 
Preferred Securities because (i) all of the voting securities of the Conseco
Trusts will be owned, directly or indirectly, by the Company, a reporting
company under the Exchange Act, (ii) the Conseco Trusts have and will have no
independent operations but exist for the sole purpose of issuing securities
representing undivided beneficial interests in their assets and investing the
proceeds thereof in Subordinated Debt Securities issued by the Company, and
(iii) the Company's obligations described herein and in any accompanying
prospectus supplement, under the Declaration (including the obligation to pay
expenses of the Conseco Trusts), the Subordinated Indenture and any supplemental
indentures thereto, the Subordinated Debt Securities issued to the Conseco Trust
and the Trust Guarantees taken together, constitute a full and unconditional
guarantee by the Company of payments due on the Preferred Securities. See
"Description of Preferred Securities of the Conseco Trusts" and "Description of
Trust Guarantees."
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
     The following documents previously filed by the Company with the Commission
pursuant to the Exchange Act are incorporated herein by this reference:
 
     1.   Annual Report on Form 10-K for the fiscal year ended December 31, 1995
including Part III thereof which is incorporated by reference from the Company's
proxy statement dated April 24, 1996 for its annual meeting of shareholders (the
"Company's Annual Report");
 
     2.   Quarterly Reports on Form 10-Q for the quarters ended March 31, 1996
and June 30, 1996;
 
     3.   Current Reports on Form 8-K dated January 17, 1996, March 11, 1996,
March 14, 1996, August 2, 1996, August 25, 1996 and September 25, 1996; and
 
     4.   The description of the Company's Common Stock in its Registration
Statements filed pursuant to Section 12 of the Exchange Act, and any amendment
or report filed for the purpose of updating any such description.
 
     All documents filed by the Company pursuant to Sections 13(a), 13(c), 14 or
15(d) of the Exchange Act subsequent to the date hereof and prior to the
termination of the offering made hereby shall be deemed to be incorporated by
reference in this Prospectus or any Prospectus Supplement and to be part hereof
from the date of filing of such documents.
 
     Any statement contained herein, or in a document incorporated or deemed to
be incorporated by reference herein, shall be deemed to be modified or
superseded for purposes of this Prospectus to the extent that a statement
contained herein or in any other subsequently filed document which also is or is
deemed to be incorporated by reference herein modifies or supersedes such
statement. Any such statement so modified or superseded shall not be deemed,
except as so modified or superseded, to constitute a part of this Prospectus or
any Prospectus Supplement. To the extent that any proxy statement is
incorporated by reference herein, such incorporation shall not include any
information contained in such proxy statement that is not, pursuant to the
Commission's rules, deemed to be "filed" with the Commission or subject to the
liabilities of Section 18 of the Exchange Act.
 
     The Company will provide without charge to each person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the documents incorporated herein by reference (other than
exhibits to such documents unless such exhibits are specifically incorporated by
reference into such documents). Any such request should be directed to James W.
Rosensteele, Vice President, Investor Relations, Conseco, Inc., 11825 N.
Pennsylvania Street, Carmel, Indiana 46032 (telephone number: (317) 817-2893).
 
                                        4
<PAGE>   44
 
                                  THE COMPANY
 
     The Company is a financial services holding company engaged primarily in
the development, marketing and administration of annuity, individual health
insurance and individual life insurance products. The Company's earnings result
primarily from operating life insurance companies and providing investment
management, administrative and other fee-based services to affiliated businesses
as well as non-affiliates. The Company's operating strategy is to consolidate
and streamline management and administrative functions, to realize superior
investment returns through active asset management and to focus resources on the
development and expansion of profitable products and strong distribution
channels.
 
     The Company's principal executive offices are located at 11825 N.
Pennsylvania Street, Carmel, Indiana 46032. Its telephone number is (317)
817-6100.
 
                               THE CONSECO TRUSTS
 
     Each of the Conseco Trusts is a statutory business trust formed under
Delaware law pursuant to (i) a declaration of trust (each a "Declaration")
executed by the Company as sponsor for such trust (the "Sponsor"), and the
Conseco Trustees (as defined herein) of such trust and (ii) the filing of a
certificate of trust with the Secretary of State of the State of Delaware on
October 28, 1996. Each Conseco Trust exists for the exclusive purposes of (i)
issuing and selling the Preferred Securities and common securities representing
common undivided beneficial interests in the assets of such Conseco Trust (the
"Common Securities" and, together with the Preferred Securities, the "Trust
Securities"), (ii) using the gross proceeds from the sale of the Trust
Securities to acquire the Subordinated Debt Securities and (iii) engaging in
only those other activities necessary, appropriate, convenient or incidental
thereto. All of the Common Securities will be directly or indirectly owned by
the Company. The Common Securities will rank pari passu, and payments will be
made thereon pro rata, with the Preferred Securities, except that, if an event
of default under the Declaration has occurred and is continuing, the rights of
the holders of the Common Securities to payment in respect of distributions and
payments upon liquidation, redemption and otherwise will be subordinated to the
rights of the holders of the Preferred Securities. The Company will directly or
indirectly acquire Common Securities, in an aggregate liquidation amount equal
to at least 3% of the total capital of each Conseco Trust.
 
     Each Conseco Trust has a term of approximately 55 years but may terminate
earlier, as provided in the Declaration. Each Conseco Trust's business and
affairs will be conducted by the trustees (the "Conseco Trustees") appointed by
the Company as the direct or indirect holder of all of the Common Securities.
The holder of the Common Securities will be entitled to appoint, remove or
replace any of, or increase or reduce the number of, the Conseco Trustees of
each Conseco Trust. The duties and obligations of the Conseco Trustees shall be
governed by the Declaration of such Conseco Trust. A majority of the Conseco
Trustees (the "Regular Trustees") of each Conseco Trust will be persons who are
employees or officers of or who are affiliated with the Company. One Conseco
Trustee of each Conseco Trust will be a financial institution that is not
affiliated with the Company and has a minimum amount of combined capital and
surplus of not less than $50,000,000, which shall act as property trustee and as
indenture trustee for the purposes of compliance with the provisions of Trust
Indenture Act of 1939, as amended (the "Trust Indenture Act"), pursuant to the
terms set forth in the applicable Prospectus Supplement (the "Property
Trustee"). In addition, unless the Property Trustee maintains a principal place
of business in the State of Delaware and otherwise meets the requirements of
applicable law, one Conseco Trustee of each Conseco Trust will be an entity
having a principal place of business in, or a natural person resident of, the
State of Delaware (the "Delaware Trustee"). The Company will pay all fees and
expenses related to the Conseco Trusts and the offering of the Trust Securities.
 
     The Property Trustee for each Conseco Trust is Fleet National Bank 777 Main
Street, Hartford, Connecticut 06115. The Delaware Trustee for each Conseco Trust
is First Union Bank of Delaware and its address in the State of Delaware is One
Rodney Square, 920 King Street, Wilmington, Delaware 19801. The principal place
of business of each Conseco Trust shall be c/o Conseco, Inc., 11825 N.
Pennsylvania Street, Carmel, Indiana 46032; telephone (317) 817-6100.
 
                                        5
<PAGE>   45
 
                                USE OF PROCEEDS
 
     Unless otherwise indicated in the accompanying Prospectus Supplement, the
net proceeds received by the Company from the sale of any Subordinated Debt
Securities, Common Stock, Preferred Stock, Depositary Shares or Warrants offered
hereby are expected to be used for general corporate purposes. The proceeds from
the sale of Preferred Securities by the Conseco Trusts will be invested in the
Subordinated Debt Securities of the Company. Except as may otherwise be
described in the Prospectus Supplement relating to such Preferred Securities,
the Company expects to use the net proceeds from the sale of such Subordinated
Debt Securities to the Conseco Trusts for general corporate purposes. Any
specific allocation of the proceeds to a particular purpose that has been made
at the date of any Prospectus Supplement will be described therein.
 
           RATIOS OF EARNINGS TO FIXED CHARGES AND EARNINGS TO FIXED
                     CHARGES AND PREFERRED STOCK DIVIDENDS
 
     The following table sets forth the Company's ratios of earnings to fixed
charges and earnings to fixed charges and preferred stock dividends for each of
the five years ended December 31, 1995, and for the nine months ended September
30, 1995 and 1996:
 
<TABLE>
<CAPTION>
                                                                                    NINE MONTHS
                                                                                       ENDED
                                              YEAR ENDED DECEMBER 31,              SEPTEMBER 30,
                                     -----------------------------------------     --------------
                                     1991     1992     1993     1994     1995      1995     1996
                                     -----    -----    -----    -----    -----     -----    -----
<S>                                  <C>      <C>      <C>      <C>      <C>       <C>      <C>
Ratio of earnings to fixed
  charges(1)........................ 1.32X    1.54X    2.19X    2.26X    1.57X     1.53X    1.61X
Ratio of earnings to fixed charges,
  excluding interest on annuities
  and financial products(1), (2).... 3.41X    6.24X    8.85X    4.55X    3.80X     3.62X    4.32X
Ratio of earnings to fixed charges
  and preferred stock dividends..... 1.30X    1.50X    2.04X    1.95X    1.50X     1.46X    1.48X
Ratio of earnings to fixed charges
  and preferred stock dividends,
  excluding interest on annuities
  and financial products(2)......... 2.99X    5.09X    6.00X    3.14X    3.06X     2.96X    2.97X
</TABLE>
 
- ---------------
 
(1)  Excludes preferred stock dividends.
 
(2)  Excludes interest credited to annuity and financial products of $576.7
     million, $506.8 million, $408.5 million, $134.7 million and $585.4 million
     for the years ended December 31, 1991, 1992, 1993, 1994 and 1995,
     respectively, and $432.8 million and $474.4 million for the nine months
     ended September 30, 1995 and 1996, respectively.
 
                         DESCRIPTION OF DEBT SECURITIES
 
     The Debt Securities offered hereby, consisting of notes, debentures and
other evidences of indebtedness, are to be issued in one or more series
constituting either senior Debt Securities ("Senior Debt Securities") or
subordinated Debt Securities ("Subordinated Debt Securities"). The Debt
Securities will be issued pursuant to indentures described below (as applicable,
the "Senior Indenture" or the "Subordinated Indenture", each, an "Indenture"
and, together, the "Indentures"), in each case between the Company and the
trustee identified therein (the "Trustee"), the forms of which have been filed
as exhibits to the Registration Statement of which this Prospectus forms a part.
Except for the subordination provisions of the Subordinated Indenture, for which
there are no counterparts in the Senior Indenture, the provisions of the
Subordinated Indenture are substantially identical in substance to the
provisions of the Senior Indenture that bear the same section numbers.
 
     The statements herein relating to the Debt Securities and the following
summaries of certain general provisions of the Indentures do not purport to be
complete and are subject to, and are qualified in their entirety by reference
to, all the provisions of the Indentures (as they may be amended or supplemented
from time to
 
                                        6
<PAGE>   46
 
time), including the definitions therein of certain terms capitalized in this
Prospectus. All article and section references appearing herein are to articles
and sections of the applicable Indenture and whenever particular Sections or
defined terms of the Indentures (as they may be amended or supplemented from
time to time) are referred to herein or in a Prospectus Supplement, such
Sections or defined terms are incorporated herein or therein by reference.
 
GENERAL
 
     The Debt Securities will be unsecured obligations of the Company. The
Indentures do not limit the aggregate amount of Debt Securities which may be
issued thereunder, nor do they limit the incurrence or issuance of other secured
or unsecured debt of the Company. The Debt Securities issued under the Senior
Indenture will be unsecured and will rank pari passu with all other unsecured
and unsubordinated obligations of the Company. The Debt Securities issued under
the Subordinated Indenture will be subordinate and junior in right of payment,
to the extent and in the manner set forth in the Subordinated Indenture, to all
Senior Indebtedness of the Company. See "-- Subordination under the Subordinated
Indenture."
 
     Reference is made to the applicable Prospectus Supplement which will
accompany this Prospectus for a description of the specific series of Debt
Securities being offered thereby, including: (1) the title, designation and
purchase price, of such Debt Securities; (2) any limit upon the aggregate
principal amount of such Debt Securities; (3) the date or dates on which the
principal of and premium, if any, on such Debt Securities will mature or the
method of determining such date or dates; (4) the rate or rates (which may be
fixed or variable) at which such Debt Securities will bear interest, if any, or
the method of calculating such rate or rates; (5) the date or dates from which
interest, if any, will accrue or the method by which such date or dates will be
determined; (6) the date or dates on which interest, if any, will be payable and
the record date or dates therefor; (7) the place or places where principal of,
premium, if any, and interest, if any, on such Debt Securities will be payable;
(8) the right, if any, of the Company to defer payment of interest on Debt
Securities and the maximum length of any such deferral period; (9) the period or
periods within which, the price or prices at which, the currency or currencies
(including currency unit or units) in which, and the terms and conditions upon
which, such Debt Securities may be redeemed, in whole or in part, at the option
of the Company; (10) the obligation, if any, of the Company to redeem or
purchase such Debt Securities pursuant to any sinking fund or analogous
provisions or upon the happening of a specified event and the period or periods
within which, the price or prices at which and the other terms and conditions
upon which, such Debt Securities shall be redeemed or purchased, in whole or in
part, pursuant to such obligations; (11) the denominations in which such Debt
Securities are authorized to be issued; (12) the currency or currency unit for
which Debt Securities may be purchased or in which Debt Securities may be
denominated and/or the currency or currencies (including currency unit or units)
in which principal of, premium, if any, and interest, if any, on such Debt
Securities will be payable and whether the Company or the holders of any such
Debt Securities may elect to receive payments in respect of such Debt Securities
in a currency or currency unit other than that in which such Debt Securities are
stated to be payable; (13) if other than the principal amount thereof, the
portion of the principal amount of such Debt Securities which will be payable
upon declaration of the acceleration of the maturity thereof or the method by
which such portion shall be determined; (14) the person to whom any interest on
any such Debt Security shall be payable if other than the person in whose name
such Debt Security is registered on the applicable record date; (15) any
addition to, or modification or deletion of, any Event of Default or any
covenant of the Company specified in the Indenture with respect to such Debt
Securities; (16) the application, if any, of such means of defeasance or
covenant defeasance as may be specified for such Debt Securities; (17) whether
such Debt Securities are to be issued in whole or in part in the form of one or
more temporary or permanent global securities and, if so, the identity of the
depositary for such global security or securities; (18) any United States
Federal income tax considerations applicable to holders of the Debt Securities;
and (19) any other special terms pertaining to such Debt Securities. Unless
otherwise specified in the applicable Prospectus Supplement, the Debt Securities
will not be listed on any securities exchange. (Section 3.1.)
 
     Unless otherwise specified in the applicable Prospectus Supplement, Debt
Securities will be issued in fully-registered form without coupons. Where Debt
Securities of any series are issued in bearer form, the
 
                                        7
<PAGE>   47
 
special restrictions and considerations, including special offering restrictions
and special Federal income tax considerations, applicable to any such Debt
Securities and to payment on and transfer and exchange of such Debt Securities
will be described in the applicable Prospectus Supplement. Bearer Debt
Securities will be transferable by delivery. (Section 3.5.)
 
     Debt Securities may be sold at a substantial discount below their stated
principal amount, bearing no interest or interest at a rate which at the time of
issuance is below market rates. Certain Federal income tax consequences and
special considerations applicable to any such Debt Securities, or to Debt
Securities issued at par that are treated as having been issued at a discount,
will be described in the applicable Prospectus Supplement.
 
     If the purchase price of any of the Debt Securities is payable in one or
more foreign currencies or currency units or if any Debt Securities are
denominated in one or more foreign currencies or currency units or if the
principal of, premium, if any, or interest, if any, on any Debt Securities is
payable in one or more foreign currencies or currency units, or by reference to
commodity prices, equity indices or other factors, the restrictions, elections,
certain U.S. Federal income tax considerations, specific terms and other
information with respect to such issue of Debt Securities and such foreign
currency or currency units or commodity prices, equity indices or other factors
will be set forth in the applicable Prospectus Supplement. In general, holders
of such series of Debt Securities may receive a principal amount on any
principal payment date, or a payment of premium, if any, on any premium interest
payment date or a payment of interest on any interest payment date, that is
greater than or less than the amount of principal, premium, if any, or interest
otherwise payable on such dates, depending on the value on such dates of the
applicable currency, commodity, equity index or other factor.
 
PAYMENT, REGISTRATION, TRANSFER AND EXCHANGE
 
     Unless otherwise provided in the applicable Prospectus Supplement, payments
in respect of the Debt Securities will be made in the designated currency at the
office or agency of the Company maintained for that purpose as the Company may
designate from time to time, except that, at the option of the Company, interest
payments, if any, on Debt Securities in registered form may be made (i) by
checks mailed to the holders of Debt Securities entitled thereto at their
registered addresses or (ii) by wire transfer to an account maintained by the
person entitled thereto as specified in the Register. (Sections 3.7(a) and 9.2.)
Unless otherwise indicated in the applicable Prospectus Supplement, payment of
any installment of interest on Debt Securities in registered form will be made
to the person in whose name such Debt Security is registered at the close of
business on the regular record date for such interest. (Section 3.7(a).)
 
     Payment in respect of Debt Securities in bearer form will be made in the
currency and in the manner designated in the Prospectus Supplement, subject to
any applicable laws and regulations, at such paying agencies outside the United
States as the Company may appoint from time to time. The paying agents outside
the United States initially appointed by the Company for a series of Debt
Securities will be named in the Prospectus Supplement. The Company may at any
time designate additional paying agents or rescind the designation of any paying
agents, except that, if Debt Securities of a series are issuable as Registered
Securities, the Company will be required to maintain at least one paying agent
in each Place of Payment for such series and, if Debt Securities of a series are
issuable as Bearer Securities, the Company will be required to maintain a paying
agent in a Place of Payment outside the United States where Debt Securities of
such series and any coupons appertaining thereto may be presented and
surrendered for payment. (Section 9.2.)
 
     Unless otherwise provided in the applicable Prospectus Supplement, Debt
Securities in registered form will be transferable or exchangeable at the agency
of the Company maintained for such purpose as designated by the Company from
time to time. (Sections 3.5 and 9.2.) Debt Securities may be transferred or
exchanged without service charge, other than any tax or other governmental
charge imposed in connection therewith. (Section 3.5.)
 
                                        8
<PAGE>   48
 
GLOBAL DEBT SECURITIES
 
     The Debt Securities of a series may be issued in whole or in part in the
form of one or more fully registered global securities (a "Registered Global
Security") that will be deposited with a depository (the "Depository") or with a
nominee for the Depository identified in the applicable Prospectus Supplement.
In such a case, one or more Registered Global Securities will be issued in a
denomination or aggregate denominations equal to the portion of the aggregate
principal amount of outstanding Debt Securities of the series to be represented
by such Registered Global Security or Securities. (Section 3.3 of each
Indenture.) Unless and until it is exchanged in whole or in part for Debt
Securities in definitive certificated form, a Registered Global Security may not
be registered for transfer or exchange except as a whole by the Depository for
such Registered Global Security to a nominee of such Depository or by a nominee
of such Depository to such Depository or another nominee of such Depository or
by such Depository or any such nominee to a successor Depository for such series
or a nominee of such successor Depository and except in the circumstances
described in the applicable Prospectus Supplement. (Section 3.5.)
 
     The specific terms of the depository arrangement with respect to any
portion of a series of Debt Securities to be represented by a Registered Global
Security will be described in the applicable Prospectus Supplement. The Company
expects that the following provisions will apply to such depository
arrangements.
 
     Ownership of beneficial interests in a Registered Global Security will be
limited to participants or persons that may hold interests through participants
(as such term is defined below). Upon the issuance of any Registered Global
Security, and the deposit of such Registered Global Security with or on behalf
of the Depository for such Registered Global Security, the Depository will
credit, on its book-entry registration and transfer system, the respective
principal amounts of the Debt Securities represented by such Registered Global
Security to the accounts of institutions ("participants") that have accounts
with the Depository or its nominee. The accounts to be credited will be
designated by the underwriters or agents engaging in the distribution of such
Debt Securities or by the Company, if such Debt Securities are offered and sold
directly by the Company. Ownership of beneficial interests by participants in
such Registered Global Security will be shown on, and the transfer of such
beneficial interests will be effected only through, records maintained by the
Depository for such Registered Global Security or by its nominee. Ownership of
beneficial interests in such Registered Global Security by persons that hold
through participants will be shown on, and the transfer of such beneficial
interests within such participants will be effected only through, records
maintained by such participants. The laws of some jurisdictions require that
certain purchasers of securities take physical delivery of such securities in
certificated form. The foregoing limitations and such laws may impair the
ability to transfer beneficial interests in such Registered Global Security.
 
     So long as the Depository for a Registered Global Security, or its nominee,
is the registered owner of such Registered Global Security, such Depository or
such nominee, as the case may be, will be considered the sole owner or holder of
the Debt Securities represented by such Registered Global Security for all
purposes under the applicable Indenture. Unless otherwise specified in the
applicable Prospectus Supplement and except as specified below, owners of
beneficial interests in such Registered Global Security will not be entitled to
have Debt Securities of the series represented by such Registered Global
Security registered in their names, will not receive or be entitled to receive
physical delivery of Debt Securities of such series in certificated form and
will not be considered the holders thereof for any purposes under the relevant
Indenture. (Section 3.8.) Accordingly, each person owning a beneficial interest
in such Registered Global Security must rely on the procedures of the Depository
and, if such person is not a participant, on the procedures of the participant
through which such person owns its interest, to exercise any rights of a holder
under the relevant Indenture. The Depository may grant proxies and otherwise
authorize participants to give or take any request, demand, authorization,
direction, notice, consent, waiver or other action which a holder is entitled to
give or take under the relevant Indenture. The Company understands that, under
existing industry practices, if the Company requests any action of holders or if
any owner of a beneficial interest in such Registered Global Security desires to
give any notice or take any action which a holder is entitled to give or take
under the relevant Indenture, the Depository would authorize the participants to
give such notice or take such action, and such participants would authorize
beneficial owners owning through such participants to give such notice or take
such action or would otherwise act upon the instructions of beneficial owners
owning through them.
 
                                        9
<PAGE>   49
 
     Unless otherwise specified in the applicable Prospectus Supplement,
payments with respect to principal, premium, if any, and interest, if any, on
Debt Securities represented by a Registered Global Security registered in the
name of a Depository or its nominee will be made to such Depository or its
nominee, as the case may be, as the registered owner of such Registered Global
Security.
 
     The Company expects that the Depositary for any Debt Securities represented
by a Registered Global Security, upon receipt of any payment of principal,
premium or interest, will immediately credit participants' accounts with
payments in amounts proportionate to their respective beneficial interests in
the principal amount of such Registered Global Security as shown on the records
of such Depositary. The Company also expects that payments by participants to
owners of beneficial interests in such Registered Global Security held through
such participants will be governed by standing instructions and customary
practices, as is now the case with the securities held for the accounts of
customers registered in "street names," and will be the responsibility of such
participants. None of the Company, the respective Trustees or any agent of the
Company or the respective Trustees shall have any responsibility or liability
for any aspect of the records relating to or payments made on account of
beneficial interests of a Registered Global Security, or for maintaining,
supervising or reviewing any records relating to such beneficial interests.
(Section 3.8.)
 
     Unless otherwise specified in the applicable Prospectus Supplement, if the
Depository for any Debt Securities represented by a Registered Global Security
is at any time unwilling or unable to continue as Depository or ceases to be a
clearing agency registered under the Exchange Act and a duly registered
successor Depository is not appointed by the Company within 90 days, the Company
will issue such Debt Securities in definitive certificated form in exchange for
such Registered Global Security. In addition, the Company may at any time and in
its sole discretion determine not to have any of the Debt Securities of a series
represented by one or more Registered Global Securities and, in such event, will
issue Debt Securities of such series in definitive certificated form in exchange
for all of the Registered Global Security or Securities representing such Debt
Securities. (Section 3.5.)
 
     The Debt Securities of a series may also be issued in whole or in part in
the form of one or more bearer global securities (a "Bearer Global Security")
that will be deposited with a depository, or with a nominee for such depository,
identified in the applicable Prospectus Supplement. Any such Bearer Global
Security may be issued in temporary or permanent form. (Section 3.4.) The
specific terms and procedures, including the specific terms of the depository
arrangement, with respect to any portion of a series of Debt Securities to be
represented by one or more Bearer Global Securities will be described in the
applicable Prospectus Supplement.
 
CONSOLIDATION, MERGER OR SALE BY THE COMPANY
 
     The Company shall not consolidate with or merge into any other corporation
or sell its assets substantially as an entirety, unless: (i) the corporation
formed by such consolidation or into which the Company is merged or the
corporation which acquires its assets is organized in the United States; (ii)
the corporation formed by such consolidation or into which the Company is merged
or which acquires the Company's assets substantially as an entirety expressly
assumes all of the obligations of the Company under each Indenture; (iii)
immediately after giving effect to such transaction, no Default or Event of
Default shall have happened and be continuing, and (iv) if, as a result of such
transaction, properties or assets of the Company would become subject to an
encumbrance which would not be permitted by the terms of any series of Debt
Securities, the Company or the successor corporation, as the case may be, shall
take such steps as are necessary to secure such Debt Securities equally and
ratably with all indebtedness secured thereunder. Upon any such consolidation,
merger or sale, the successor corporation formed by such consolidation, or into
which the Company is merged or to which such sale is made, shall succeed to, and
be substituted for the Company under each Indenture. (Section 7.1.)
 
EVENTS OF DEFAULT, NOTICE AND CERTAIN RIGHTS ON DEFAULT
 
     Each Indenture provides that, if an Event of Default specified therein
occurs with respect to the Debt Securities of any series and is continuing, the
Trustee for such series or the holders of 25% in aggregate principal amount of
all of the outstanding Debt Securities of that series, by written notice to the
Company
 
                                       10
<PAGE>   50
 
(and to the Trustee for such series, if notice is given by such holders of Debt
Securities), may declare the principal of (or, if the Debt Securities of that
series are Original Issue Discount Securities or Indexed Securities, such
portion of the principal amount specified in the Prospectus Supplement) and
accrued interest on all the Debt Securities of that series to be due and payable
(provided, with respect to any Debt Securities issued under the Subordinated
Indenture, that the payment of principal and interest on such Debt Securities
shall remain subordinated to the extent provided in Article 12 of the
Subordinated Indenture). (Section 5.2.)
 
     Events of Default with respect to Debt Securities of any series are defined
in each Indenture as being: (a) default for 30 days in payment of any interest
on any Debt Security of that series or any coupon appertaining thereto or any
additional amount payable with respect to Debt Securities of such series as
specified in the applicable Prospectus Supplement when due; (b) default in
payment of principal, or premium, if any, at maturity or on redemption or
otherwise, or in the making of a mandatory sinking fund payment of any Debt
Securities of that series when due; (c) default for 60 days after notice to the
Company by the Trustee for such series, or by the holders of 25% in aggregate
principal amount of the Debt Securities of such series then outstanding, in the
performance of any other agreement in the Debt Securities of that series, in the
Indenture or in any supplemental indenture or board resolution referred to
therein under which the Debt Securities of that series may have been issued; (d)
default resulting in acceleration of other indebtedness of the Company for
borrowed money where the aggregate principal amount so accelerated exceeds $25
million and such acceleration is not rescinded or annulled within 30 days after
the written notice thereof to the Company by the Trustee or to the Company and
the Trustee by the holders of 25% in aggregate principal amount of the Debt
Securities of such series then outstanding, provided that such Event of Default
will be remedied, cured or waived if the default that resulted in the
acceleration of such other indebtedness is remedied, cured or waived; and (e)
certain events of bankruptcy, insolvency or reorganization of the Company.
(Section 5.1.) The definition of "Event of Default" in each Indenture
specifically excludes a default under a secured debt under which the obligee has
recourse (exclusive of recourse for ancillary matters such as environmental
indemnities, misapplication of funds, costs of enforcement, etc.) only to the
collateral pledged for repayment, and where the fair market value of such
collateral does not exceed two percent of Total Assets (as defined in the
Indenture) at the time of the default. Events of Default with respect to a
specified series of Debt Securities may be added to the Indenture and, if so
added, will be described in the applicable Prospectus Supplement. (Sections 3.1
and 5.1(7).)
 
     Each Indenture provides that the Trustee will, within 90 days after the
occurrence of a Default with respect to the Debt Securities of any series, give
to the holders of the Debt Securities of that series notice of all Defaults
known to it unless such Default shall have been cured or waived; provided that
except in the case of a Default in payment on the Debt Securities of that
series, the Trustee may withhold the notice if and so long as a committee of its
Responsible Officers in good faith determines that withholding such notice is in
the interests of the holders of the Debt Securities of that series. (Section
6.6.) "Default" means any event which is, or after notice or passage of time or
both, would be, an Event of Default. (Section 1.1.)
 
     Each Indenture provides that the holders of a majority in aggregate
principal amount of the Debt Securities of each series affected (with each such
series voting as a class) may, subject to certain limited conditions, direct the
time, method and place of conducting any proceeding for any remedy available to
the Trustee for such series, or exercising any trust or power conferred on such
Trustee. (Section 5.8.)
 
     Each Indenture includes a covenant that the Company will file annually with
the Trustee a certificate as to the Company's compliance with all conditions and
covenants of such Indenture. (Section 9.5.)
 
     The holders of a majority in aggregate principal amount of any series of
Debt Securities by notice to the Trustee for such series may waive, on behalf of
the holders of all Debt Securities of such series, any past Default or Event of
Default with respect to that series and its consequences except a Default or
Event of Default in the payment of the principal of, premium, if any, or
interest, if any, on any Debt Security, and except in respect of an Event of
Default resulting from the breach of a covenant or provision of either Indenture
which, pursuant to the applicable Indenture, cannot be amended or modified
without the consent of the holders of each outstanding Debt Security of such
series affected. (Section 5.7.)
 
                                       11
<PAGE>   51
 
MODIFICATION OF THE INDENTURES
 
     Each Indenture contains provisions permitting the Company and the Trustee
to enter into one or more supplemental indentures without the consent of the
holders of any of the Debt Securities in order (i) to evidence the succession of
another corporation to the Company and the assumption of the covenants of the
Company by a successor to the Company; (ii) to add to the covenants of the
Company or surrender any right or power of the Company; (iii) to add additional
Events of Default with respect to any series of Debt Securities; (iv) to add or
change any provisions to such extent as necessary to permit or facilitate the
issuance of Debt Securities in bearer form; (v) to change or eliminate any
provision affecting only Debt Securities not yet issued; (vi) to secure the Debt
Securities; (vii) to establish the form or terms of Debt Securities; (viii) to
evidence and provide for successor Trustees; (ix) if allowed without penalty
under applicable laws and regulations, to permit payment in respect of Debt
Securities in bearer form in the United States; (x) to correct any defect or
supplement any inconsistent provisions or to make any other provisions with
respect to matters or questions arising under such Indenture, provided that such
action does not adversely affect the interests of any holder of Debt Securities
of any series; or (xi) to cure any ambiguity or correct any mistake. The
Subordinated Indenture also permits the Company and the Trustee thereunder to
enter into such supplemental indentures to modify the subordination provisions
contained in the Subordinated Debenture except in a manner adverse to any
outstanding Debt Securities. (Section 8.1.)
 
     Each Indenture also contains provisions permitting the Company and the
Trustee, with the consent of the holders of a majority in aggregate principal
amount of the outstanding Debt Securities affected by such supplemental
indenture (with the Debt Securities of each series voting as a class), to
execute supplemental indentures adding any provisions to or changing or
eliminating any of the provisions of such Indenture or any supplemental
indenture or modifying the rights of the holders of Debt Securities of such
series, except that, without the consent of the holder of each Debt Security so
affected, no such supplemental indenture may: (i) change the time for payment of
principal or premium, if any, or interest on any Debt Security; (ii) reduce the
principal of, or any installment of principal of, or premium, if any, or
interest on any Debt Security, or change the manner in which the amount of any
of the foregoing is determined; (iii) reduce the amount of premium, if any,
payable upon the redemption of any Debt Security; (iv) reduce the amount of
principal payable upon acceleration of the maturity of any Original Issue
Discount or Index Security; (v) change the currency or currency unit in which
any Debt Security or any premium or interest thereon is payable; (vi) impair the
right to institute suit for the enforcement of any payment on or with respect to
any Debt Security; (vii) reduce the percentage in principal amount of the
outstanding Debt Securities affected thereby the consent of whose holders is
required for modification or amendment of such Indenture or for waiver of
compliance with certain provisions of the Indenture or for waiver of certain
defaults; (viii) change the obligation of the Company to maintain an office or
agency in the places and for the purposes specified in such Indenture; (ix)
modify the provisions relating to the subordination of outstanding Debt
Securities of any series in a manner adverse to the holders thereof; or (x)
modify the provisions relating to waiver of certain defaults or any of the
foregoing provisions. (Section 8.2.)
 
SUBORDINATION UNDER THE SUBORDINATED INDENTURE
 
     In the Subordinated Indenture, the Company will covenant and agree that any
Subordinated Debt Securities issued thereunder are subordinate and junior in
right of payment to all Senior Indebtedness to the extent provided in the
Subordinated Indenture. (Section 12.1 of the Subordinated Indenture.) The
Subordinated Indenture defines the term "Senior Indebtedness" as the principal,
premium, if any, and interest on: (i) all indebtedness of the Company, whether
outstanding on the date of the issuance of Subordinated Debt Securities or
thereafter created, incurred or assumed, which is for money borrowed, or
evidenced by a note or similar instrument given in connection with the
acquisition of any business, properties or assets, including securities; (ii)
any indebtedness of others of the kinds described in the preceding clause (i)
for the payment of which the Company is responsible or liable as guarantor or
otherwise; and (iii) amendments, renewals, extensions and refundings of any such
indebtedness, unless in any instrument or instruments evidencing or securing
such indebtedness or pursuant to which the same is outstanding, or in any such
amendment, renewal, extension or refunding, it is expressly provided that such
indebtedness is not superior in right of payment to
 
                                       12
<PAGE>   52
 
Subordinated Debt Securities. The Senior Indebtedness shall continue to be
Senior Indebtedness and entitled to the benefits of the subordination provisions
irrespective of any amendment, modification or waiver of any term of the Senior
Indebtedness or extension or renewal of the Senior Indebtedness. (Section 12.2
of the Subordinated Indenture.)
 
     If (i) the Company defaults in the payment of any principal, or premium, if
any, or interest on any Senior Indebtedness when the same becomes due and
payable, whether at maturity or at a date fixed for prepayment or declaration or
otherwise or (ii) an event of default occurs with respect to any Senior
Indebtedness permitting the holders thereof to accelerate the maturity thereof
and written notice of such event of default (requesting that payments on
Subordinated Debt Securities cease) is given to the Company by the holders of
Senior Indebtedness, then unless and until such default in payment or event of
default shall have been cured or waived or shall have ceased to exist, no direct
or indirect payment (in cash, property or securities, by set-off or otherwise)
shall be made or agreed to be made on account of the Subordinated Debt
Securities or interest thereon or in respect of any repayment, redemption,
retirement, purchase or other acquisition of Subordinated Debt Securities.
(Section 12.4 of the Subordinated Indenture.)
 
     In the event of (i) any insolvency, bankruptcy, receivership, liquidation,
reorganization, readjustment, composition or other similar proceeding relating
to the Company, its creditors or its property, (ii) any proceeding for the
liquidation, dissolution or other winding-up of the Company, voluntary or
involuntary, whether or not involving insolvency or bankruptcy proceedings,
(iii) any assignment by the Company for the benefit of creditors or (iv) any
other marshalling of the assets of the Company, all Senior Indebtedness
(including, without limitation, interest accruing after the commencement of any
such proceeding, assignment or marshalling of assets) shall first be paid in
full before any payment or distribution, whether in cash, securities or other
property, shall be made by the Company on account of Subordinated Debt
Securities. In any such event, any payment or distribution, whether in cash,
securities or other property (other than securities of the Company or any other
corporation provided for by a plan of reorganization or readjustment, the
payment of which is subordinate, at least to the extent provided in the
subordination provisions of the Subordinated Indenture with respect to the
indebtedness evidenced by Subordinated Debt Securities, to the payment of all
Senior Indebtedness at the time outstanding and to any securities issued in
respect thereof under any such plan of reorganization or readjustment), which
would otherwise (but for the subordination provisions) be payable or deliverable
in respect of Subordinated Debt Securities (including any such payment or
distribution which may be payable or deliverable by reason of the payment of any
other indebtedness of the Company being subordinated to the payment of
Subordinated Debt Securities) shall be paid or delivered directly to the holders
of Senior Indebtedness, or to their representative or trustee, in accordance
with the priorities then existing among such holders until all Senior
Indebtedness shall have been paid in full. (Section 12.3 of the Subordinated
Indenture.) No present or future holder of any Senior Indebtedness shall be
prejudiced in the right to enforce subordination of the indebtedness evidenced
by Subordinated Debt Securities by any act or failure to act on the part of the
Company. (Section 12.9 of the Subordinated Indenture.)
 
     Senior Indebtedness shall not be deemed to have been paid in full unless
the holders thereof shall have received cash, securities or other property equal
to the amount of such Senior Indebtedness then outstanding. Upon the payment in
full of all Senior Indebtedness, the holders of Subordinated Debt Securities
shall be subrogated to all the rights of any holders of Senior Indebtedness to
receive any further payments or distributions applicable to the Senior
Indebtedness until all Subordinated Debt Securities shall have been paid in
full, and such payments or distributions received by any holder of Subordinated
Debt Securities, by reason of such subrogation, of cash, securities or other
property which otherwise would be paid or distributed to the holders of Senior
Indebtedness, shall, as between the Company and its creditors other than the
holders of Senior Indebtedness, on the one hand, and the holders of Subordinated
Debt Securities, on the other, be deemed to be a payment by the Company on
account of Senior Indebtedness, and not on account of Subordinated Debt
Securities. (Section 12.7 of the Subordinated Indenture.)
 
     The Subordinated Indenture provides that the foregoing subordination
provisions, insofar as they relate to any particular issue of Subordinated Debt
Securities, may be changed prior to such issuance. Any such change would be
described in the applicable Prospectus Supplement relating to such Subordinated
Debt Securities.
 
                                       13
<PAGE>   53
 
DEFEASANCE AND COVENANT DEFEASANCE
 
     If indicated in the applicable Prospectus Supplement, the Company may elect
either (i) to defease and be discharged from any and all obligations with
respect to the Debt Securities of or within any series (except as otherwise
provided in the relevant Indenture) ("defeasance") or (ii) to be released from
its obligations with respect to certain covenants applicable to the Debt
Securities of or within any series ("covenant defeasance"), upon the deposit
with the relevant Trustee (or other qualifying trustee), in trust for such
purpose, of money and/or Government Obligations which through the payment of
principal and interest in accordance with their terms will provide money in an
amount sufficient, without reinvestment, to pay the principal of and any premium
or interest on such Debt Securities to Maturity or redemption, as the case may
be, and any mandatory sinking fund or analogous payments thereon. As a condition
to defeasance or covenant defeasance, the Company must deliver to the Trustee an
Opinion of Counsel to the effect that the Holders of such Debt Securities will
not recognize income, gain or loss for Federal income tax purposes as a result
of such defeasance or covenant defeasance and will be subject to Federal income
tax on the same amounts and in the same manner and at the same times as would
have been the case if such defeasance or covenant defeasance had not occurred.
Such Opinion of Counsel, in the case of defeasance under clause (i) above, must
refer to and be based upon a ruling of the Internal Revenue Service or a change
in applicable Federal income tax law occurring after the date of the relevant
Indenture. (Article 4.) If indicated in the applicable Prospectus Supplement, in
addition to obligations of the United States or an agency or instrumentality
thereof, Government Obligations may include obligations of the government or an
agency or instrumentality of the government issuing the currency or currency
unit in which Debt Securities of such series are payable. (Section 3.1.)
 
     In addition, with respect to the Subordinated Indenture, in order to be
discharged no event or condition shall exist that, pursuant to certain
provisions described under "-- Subordination under the Subordinated Indenture"
above, would prevent the Company from making payments of principal of (and
premium, if any) and interest on Subordinated Debt Securities at the date of the
irrevocable deposit referred to above. (Section 4.6(j) of the Subordinated
Indenture.)
 
     The Company may exercise its defeasance option with respect to such Debt
Securities notwithstanding its prior exercise of its covenant defeasance option.
If the Company exercises its defeasance option, payment of such Debt Securities
may not be accelerated because of a Default or an Event of Default. (Section
4.4.) If the Company exercises its covenant defeasance option, payment of such
Debt Securities may not be accelerated by reason of a Default or an Event of
Default with respect to the covenants to which such covenant defeasance is
applicable. However, if such acceleration were to occur by reason of another
Event of Default, the realizable value at the acceleration date of the money and
Government Obligations in the defeasance trust could be less than the principal
and interest then due on such Debt Securities, in that the required deposit in
the defeasance trust is based upon scheduled cash flow rather than market value,
which will vary depending upon interest rates and other factors.
 
THE TRUSTEES
 
     LTCB Trust Company will be the Trustee under the Senior Indenture. Fleet
National Bank will be the Trustee under the Subordinated Indenture. The Company
may also maintain banking and other commercial relationships with each of the
Trustees and their affiliates in the ordinary course of business.
 
                          DESCRIPTION OF CAPITAL STOCK
 
     At October 21, 1996, the authorized capital stock of the Company was
520,000,000 shares, consisting of:
 
     (a)  20,000,000 shares of Preferred Stock, of which 4,369,700 shares of
        Preferred Redeemable Increased Dividend Equity Securities, 7% PRIDES,
        were outstanding; and
 
     (b)  500,000,000 shares of Common Stock, of which 66,994,809 shares were
        outstanding.
 
                                       14
<PAGE>   54
 
     In general, the classes of authorized capital stock are afforded
preferences with respect to dividends and liquidation rights in the order listed
above. The Board of Directors of the Company is empowered, without approval of
the shareholders, to cause the Preferred Stock to be issued in one or more
series, with the numbers of shares of each series and the rights, preferences
and limitations of each series to be determined by it including, without
limitation, the dividend rights, conversion rights, redemption rights and
liquidation preferences, if any, of any wholly unissued series of Preferred
Stock (or of the entire class of Preferred Stock if none of such shares have
been issued), the number of shares constituting each such series and the terms
and conditions of the issue thereof. The descriptions set forth below do not
purport to be complete and are qualified in their entirety by reference to the
Amended and Restated Articles of Incorporation of the Company, as amended (the
"Articles of Incorporation").
 
     The Prospectus Supplement relating to an offering of Common Stock will
describe terms relevant thereto, including the number of shares offered, the
initial offering price, market price and dividend information.
 
     The applicable Prospectus Supplement will describe the following terms of
any Preferred Stock in respect of which this Prospectus is being delivered (to
the extent applicable to such Preferred Stock): (i) the specific designation,
number of shares, seniority and purchase price; (ii) any liquidation preference
per share; (iii) any date of maturity; (iv) any redemption, repayment or sinking
fund provisions; (v) any dividend rate or rates and the dates on which any such
dividends will be payable (or the method by which such rates or dates will be
determined); (vi) any voting rights; (vii) if other than the currency of the
United States of America, the currency or currencies, including composite
currencies, in which such Preferred Stock is denominated and/or in which
payments will or may be payable; (viii) the method by which amounts in respect
of such Preferred Stock may be calculated and any commodities, currencies or
indices, or value, rate or price, relevant to such calculation; (ix) whether the
Preferred Stock is convertible or exchangeable and, if so, the securities or
rights into which such Preferred Stock is convertible or exchangeable (which may
include other Preferred Stock, Debt Securities, Common Stock or other securities
or rights of the Company (including rights to receive payment in cash or
securities based on the value, rate or price of one or more specified
commodities, currencies or indices) or a combination of the foregoing), and the
terms and conditions upon which such conversions or exchanges will be effected,
including the initial conversion or exchange prices or rates, the conversion or
exchange period and any other related provisions; (x) the place or places where
dividends and other payments on the Preferred Stock will be payable; and (xi)
any additional voting, dividend, liquidation, redemption and other rights,
preferences, privileges, limitations and restrictions.
 
     As described under "Description of Depositary Shares", the Company may, at
its option, elect to offer Depositary Shares evidenced by depositary receipts
("Depositary Receipts"), each representing an interest (to be specified in the
applicable Prospectus Supplement relating to the particular series of the
Preferred Stock) in a share of the particular series of the Preferred Stock
issued and deposited with a Preferred Stock Depositary (as defined herein).
 
     All shares of Preferred Stock offered hereby, or issuable upon conversion,
exchange or exercise of Securities, will, when issued, be fully paid and
non-assessable.
 
COMMON STOCK
 
     Dividends. Except as provided below, holders of Common Stock are entitled
to receive dividends and other distributions in cash, stock or property of the
Company, when, as and if declared by the Board of Directors out of assets or
funds of the Company legally available therefor and shall share equally on a per
share basis in all such dividends and other distributions (subject to the rights
of holders of Preferred Stock).
 
     Voting Rights.  At every meeting of shareholders, every holder of Common
Stock is entitled to one vote per share. Subject to any voting rights which may
be granted to holders of Preferred Stock any action submitted to shareholders is
approved if the number of votes cast in favor of such action exceeds the number
of votes against, except where other provision is made by law and subject to
applicable quorum requirements.
 
                                       15
<PAGE>   55
 
     Liquidation Rights.  In the event of any liquidation, dissolution or
winding-up of the business of the Company, whether voluntary or involuntary (any
such event, a "Liquidation"), the holders of Common Stock are entitled to share
equally in the assets available for distribution after payment of all
liabilities and provision for the liquidation preference of any shares of
Preferred Stock then outstanding.
 
     Miscellaneous.  The holders of Common Stock have no preemptive rights,
cumulative voting rights, subscription rights, or conversion rights and the
Common Stock is not subject to redemption.
 
     The transfer agent and registrar with respect to the Common Stock and the
PRIDES is First Union National Bank of North Carolina.
 
     All shares of Common Stock offered hereby, or issuable upon conversion,
exchange or exercise of Securities, will, when issued, be fully paid and
non-assessable. The Common Stock is traded on the New York Stock Exchange under
the symbol "CNC".
 
PRIDES
 
     General.  The PRIDES are shares of convertible preferred stock and rank
prior to the Common Stock as to payment of dividends and distribution of assets
upon liquidation. The shares of PRIDES mandatorily convert into shares of Common
Stock on February 1, 2000, (the "Mandatory Conversion Date"), and the Company
has the option to redeem the shares of PRIDES, in whole or in part, at any time
and from time to time on or after February 1, 1999 and prior to the Mandatory
Conversion Date pursuant to the terms described below and payable in shares of
Common Stock. In addition, the shares of PRIDES are convertible into shares of
Common Stock at the option of the holder at any time prior to the Mandatory
Conversion Date as set forth below.
 
     Dividends.  Holders of shares of PRIDES are entitled to receive annual
cumulative dividends at a rate per annum of 7% of the stated liquidation
preference (equivalent to $4.279 per each share of PRIDES) payable quarterly in
arrears on each February 1, May 1, August 1, and November 1.
 
     Mandatory Conversion.  On the Mandatory Conversion Date, unless previously
redeemed or converted, each outstanding share of PRIDES will mandatorily convert
into (i) two shares of Common Stock, subject to adjustment in certain events,
and (ii) the right to receive cash in an amount equal to all accrued and unpaid
dividends thereon (other than previously declared dividends payable to a holder
of record as of a prior date).
 
     Optional Redemption.  Shares of PRIDES are not redeemable prior to February
1, 1999. At any time and from time to time on or after February 1, 1999 and
ending immediately prior to the Mandatory Conversion Date, the Company may
redeem any or all of the outstanding shares of PRIDES. Upon any such redemption,
each holder will receive, in exchange for each share of PRIDES, the number of
shares of Common Stock equal to the Call Price (which is the sum of (i) $62.195,
declining after February 1, 1999 to $61.125 until the Mandatory Conversation
Date and (ii) all accrued and unpaid dividends thereon (other than previously
declared dividends payable to a holder of record as of a prior date)) divided by
the current market price on the applicable date of determination, but in no
event less than 1.71 shares of Common Stock, subject to adjustment. The number
of shares of Common Stock to be delivered in payment of the applicable Call
Price will be determined on the basis of the current market price of the Common
Stock prior to the announcement of the redemption.
 
     Conversion at the Option of the Holder.  At any time prior to the Mandatory
Conversion Date, unless previously redeemed, each share of PRIDES is convertible
at the option of the holder thereof into 1.71 shares of Common Stock (the
"Optional Conversion Rate"), equivalent to the conversion price of $35.745 per
share of Common Stock, subject to adjustment as described herein. The right of
holders to convert shares of PRIDES called for redemption will terminate
immediately prior to the close of business on the redemption date.
 
     Voting Rights.  The holders of shares of PRIDES will have the right with
the holders of Common Stock to vote in the election of directors and upon each
other matter coming before any meeting of the holders of Common Stock on the
basis of 4/5 of one vote for each share of PRIDES. On such matters, the holders
of shares of PRIDES and the holders of Common Stock will vote together as one
class except as otherwise
 
                                       16
<PAGE>   56
 
provided by law or the Company's Articles of Incorporation. In addition, (i)
whenever dividends on the shares of PRIDES or any other series of the Company's
preferred stock with like voting rights are in arrears and unpaid for six
quarterly dividend periods, and in certain other circumstances, the holders of
the shares of PRIDES (voting separately as a class with the holders of all other
series of the Company's preferred stock with like voting rights that are
exercisable) will be entitled to vote, on the basis of one vote for each share
of PRIDES, for the election of two directors of the Company, such directors to
be in addition to the number of directors constituting the Board of Directors
immediately prior to the accrual of such right, and (ii) the holders of the
shares of PRIDES may have voting rights with respect to certain alterations of
the Company's Articles of Incorporation and certain other matters, voting on the
same basis or separately as a series.
 
     Liquidation Preference and Ranking.  The shares of PRIDES rank prior to the
Common Stock as to payment of dividends and distribution of assets upon
liquidation. The liquidation preference of each share of PRIDES is an amount
equal to the sum of (i) $61.125 per share and (ii) all accrued and unpaid
dividends thereon.
 
CERTAIN PROVISIONS OF THE ARTICLES OF INCORPORATION AND BY-LAWS OF CONSECO
 
     Certain provisions of the Articles of Incorporation and the Code of By-laws
of the Company (the "By-laws") may make it more difficult to effect a change in
control of the Company if the Board of Directors determines that such action
would not be in the best interests of the shareholders. It could be argued,
contrary to the belief of the Board of Directors, that such provisions are not
in the best interests of the shareholders to the extent that they will have the
effect of tending to discourage possible takeover bids, which might be at prices
involving a premium over then recent market quotations for the Common Stock. The
most important of those provisions are described below.
 
     The Articles of Incorporation authorize the establishment of a classified
Board of Directors pursuant to the By-laws. The By-laws, in turn, provide that
the Directors serve staggered three-year terms, with the members of only one
class being elected in any year.
 
     A classified Board of Directors may increase the difficulty of removing
incumbent directors, providing such directors with enhanced ability to retain
their positions. A classified Board of Directors may also make the acquisition
of control of the Company by a third party by means of a proxy contest more
difficult. In addition, the classification may make it more difficult to replace
a majority of directors for business reasons unrelated to a change in control.
 
     The Articles of Incorporation provide that holders of the Company's voting
stock shall not be entitled to vote on certain business transactions (defined to
include, among other things, certain mergers, consolidations, sales, leases,
transfers or other dispositions of a substantial part of the Company's assets)
with certain related persons (which includes persons beneficially owning more
than 10% of the Company's outstanding voting stock), nor may such business
combination transactions be effected, unless (i) the relevant business
combination shall have been approved by two-thirds of the continuing directors
or (ii) the aggregate amount of the cash and the fair value of any consideration
other than cash to be received by any holder of the Company's Common Stock or
Preferred Stock in the business combination for each such share of Common Stock
or Preferred Stock shall be at least equal to the highest per share price paid
by the related person in order to acquire any shares of Common Stock or
Preferred Stock, as the case may be, beneficially owned by such related person.
 
     As discussed above, Preferred Stock may be issued from time to time in one
or more series with such rights, preferences, limitations and restrictions as
may be determined by the Board of Directors. The issuance of Preferred Stock
could be used, under certain circumstances, as a method of delaying or
preventing a change of control of the Company and could have a detrimental
effect on the rights of holders of Common Stock, including loss of voting
control.
 
     The provisions of the Articles of Incorporation regarding the classified
Board of Directors and certain business combination transactions may not be
amended without the affirmative approval of holders of not less than 80% of the
outstanding voting stock of the Company.
 
                                       17
<PAGE>   57
 
     The By-laws may be amended by majority vote of the Board of Directors.
 
CERTAIN PROVISIONS OF CORPORATE AND INSURANCE LAWS
 
     In addition to the Articles of Incorporation and By-laws, certain
provisions of Indiana law may delay, deter or prevent a merger, tender offer or
other takeover attempt of the Company.
 
     Under the Indiana Business Corporation Law (the "IBCL"), a director may, in
considering the best interests of a corporation, consider the effects of any
action on shareholders, employees, suppliers and customers of the corporation,
on communities in which offices or other facilities of the corporation are
located, and any other factors the director considers pertinent.
 
     The IBCL provides that no business combination (defined to include certain
mergers, sales of assets, sales of 5% or more of outstanding stock, loans,
recapitalizations or liquidations or dissolutions) involving a corporation and
an interested shareholder (defined to include any holder of 10% or more of such
corporation's voting stock) may be entered into unless (1) it has been approved
by the board of directors of the corporation or (2) (a) five years have expired
since the acquisition of shares of the corporation by the interested
shareholder, (b) all requirements of the corporation's articles of incorporation
relating to business combinations have been satisfied and (c) either (i) a
majority of shareholders of the corporation (excluding the interested
shareholder) approve the business combination or (ii) all shareholders are paid
fair value (as defined in the statute) for their stock. However, such law does
not restrict any offer to purchase all of a corporation's shares.
 
     The IBCL also provides that when a target corporation (such as the
Company), incorporated in Indiana and having its principal place of business,
principal office or substantial assets in Indiana, has a certain threshold of
ownership by Indiana residents, any acquisition which, together with its
previous holdings, gives the acquiror at least 20% of the target's voting stock
triggers a shareholder approval mechanism. If the acquiror files a statutorily
required disclosure statement, the target's management has 50 days within which
to hold a special meeting of shareholders at which all disinterested
shareholders of the target (those not affiliated with the acquiror or any
officer or inside director of the target) consider and vote upon whether the
acquiror shall have voting rights with respect to the shares of the target held
by it. Without shareholder approval, the shares acquired by the acquiror have no
voting rights. If the acquiror fails to file the statutorily required disclosure
statement, the target can redeem the acquiror's shares at a price to be
determined according to procedures devised by the target. In order for these
provisions of the IBCL not to apply to a particular Indiana company, the company
must affirmatively so provide in its articles of incorporation or bylaws.
 
     In addition, the insurance laws and regulations of the jurisdictions in
which the Company's insurance subsidiaries do business may impede or delay a
business combination involving the Company.
 
                        DESCRIPTION OF DEPOSITARY SHARES
 
     The description set forth below of certain provisions of the Deposit
Agreement (as defined below) and of the Depositary Shares and Depositary
Receipts summarizes the material terms of the Deposit Agreement and of the
Depositary Shares and Depositary Receipts and is qualified in its entirety by
reference to the form of Deposit Agreement and form of Depositary Receipts
relating to each series of the Preferred Stock, as well as the Articles of
Incorporation or any required amendment thereto describing the applicable series
of Preferred Stock.
 
GENERAL
 
     The Company may, as its option, elect to have shares of Preferred Stock be
represented by Depositary Shares. The shares of any series of the Preferred
Stock underlying the Depositary Shares will be deposited under a separate
deposit agreement (the "Deposit Agreement") to be entered into by the Company
and a bank or trust company selected by the Company (the "Preferred Stock
Depositary") a form of which will be filed as an exhibit to a Current Report on
Form 8-K. The Prospectus Supplement relating to a series of Depositary Shares
will set forth the name and address of the Preferred Stock Depositary. Subject
to the terms
 
                                       18
<PAGE>   58
 
of the Deposit Agreement, each owner of a Depositary Share will be entitled,
proportionately, to all the rights, preferences and privileges of the Preferred
Stock represented thereby (including dividend, voting, redemption, conversion,
exchange and liquidation rights).
 
     The Depositary Shares will be evidenced by Depositary Receipts issued
pursuant to the Deposit Agreement, each of which will represent the fractional
interest in the number of shares of a particular series of the Preferred Stock
described in the applicable Prospectus Supplement.
 
DIVIDENDS AND OTHER DISTRIBUTIONS
 
     The Preferred Stock Depositary will distribute all cash dividends or other
cash distributions in respect of the series of Preferred Stock represented by
the Depositary Shares to the record holders of Depositary Receipts in
proportion, insofar as possible, to the number of Depositary Shares owned by
such holders. The Depositary, however, will distribute only such amount as can
be distributed without attributing to any Depositary Share a fraction of one
cent, and any balance not so distributed will be added to and treated as part of
the next sum received by the Depositary for distribution to record holders of
Depositary Receipts then outstanding.
 
     In the event of a distribution other than in cash in respect of the
Preferred Stock, the Preferred Stock Depositary will distribute property
received by it to the record holders of Depositary Receipts in proportion,
insofar as possible, to the number of Depositary Shares owned by such holders,
unless the Preferred Stock Depositary determines (after consultation with the
Company) that it is not feasible to make such distribution, in which case the
Preferred Stock Depositary may, with the approval of the Company, adopt such
method as it deems equitable and practicable for the purpose of effecting such
distribution, including a public or private sale, of such property, and
distribution of the net proceeds from such sale to such holders.
 
     The amount so distributed to record holders of Depositary Receipts in any
of the foregoing cases will be reduced by any amount required to be withheld by
the Company or the Preferred Stock Depositary on account of taxes.
 
CONVERSION AND EXCHANGE
 
     If any series of Preferred Stock underlying the Depositary Shares is
subject to provisions relating to its conversion or exchange, as set forth in
the applicable Prospectus Supplement relating thereto, each record holder of
Depositary Receipts will have the right or obligation to convert or exchange the
Depositary Shares represented by such Depositary Receipts pursuant to the terms
thereof.
 
REDEMPTION OF DEPOSITARY SHARES
 
     If any series of Preferred Stock underlying the Depositary Shares is
subject to redemption, the Depositary Shares will be redeemed from the proceeds
received by the Preferred Stock Depositary resulting from the redemption, in
whole or in part, of the Preferred Stock held by the Preferred Stock Depositary.
Whenever the Company redeems Preferred Stock from the Preferred Stock
Depositary, the Preferred Stock Depositary will redeem as of the same redemption
date a proportionate number of Depositary Shares representing the shares of
Preferred Stock that were redeemed. If less than all the Depositary Shares are
to be redeemed, the Depositary Shares to be redeemed will be selected by lot or
pro rata as may be determined by the Company.
 
     After the date fixed for redemption, the Depositary Shares so called for
redemption will no longer be deemed to be outstanding and all rights of the
holders of the Depositary Shares will cease, except the right to receive the
redemption price upon such redemption. Any funds deposited by the Company with
the Preferred Stock Depositary for any Depositary Shares which the holders
thereof fail to redeem shall be returned to the Company after a period of two
years from the date such funds are so deposited.
 
VOTING
 
     Upon receipt of notice of any meeting at which the holders of any shares of
Preferred Stock underlying the Depositary Shares are entitled to vote, the
Preferred Stock Depositary will mail the information contained
 
                                       19
<PAGE>   59
 
in such notice to the record holders of the Depositary Receipts. Each record
holder of such Depositary Receipts on the record date (which will be the same
date as the record date for the Preferred Stock) will be entitled to instruct
the Preferred Stock Depositary as to the exercise of the voting rights
pertaining to the number of shares of Preferred Stock underlying such holder's
Depositary Shares. The Preferred Stock Depositary will endeavor, insofar as
practicable, to vote the number of shares of Preferred Stock underlying such
Depositary Shares in accordance with such instructions, and the Company will
agree to take all reasonable action which may be deemed necessary by the
Preferred Stock Depositary in order to enable the Preferred Stock Depositary to
do so. The Preferred Stock Depositary will abstain from voting any of the
Preferred Stock to the extent it does not receive specific written instructions
from holders of Depositary Receipts representing such Preferred Stock.
 
RECORD DATE
 
     Whenever (i) any cash dividend or other cash distribution shall become
payable, any distribution other than cash shall be made, or any rights,
preferences or privileges shall be offered with respect to the Preferred Stock,
or (ii) the Preferred Stock Depositary shall receive notice of any meeting at
which holders of Preferred Stock are entitled to vote or of which holders of
Preferred Stock are entitled to notice, or of the mandatory conversion of, or
any election on the part of the Company to call for the redemption of, any
Preferred Stock, the Preferred Stock Depositary shall in each such instance fix
a record date (which shall be the same as the record date for the Preferred
Stock) for the determination of the holders of Depositary Receipts (x) that
shall be entitled to receive such dividend, distribution, rights, preferences or
privileges or the net proceeds of the sale thereof or (y) that shall be entitled
to give instructions for the exercise of voting rights at any such meeting or to
receive notice of such meeting or of such redemption or conversion, subject to
the provisions of the Deposit Agreement.
 
WITHDRAWAL OF PREFERRED STOCK
 
     Upon surrender of Depositary Receipts at the principal office of the
Preferred Stock Depositary, upon payment of any unpaid amount due the Preferred
Stock Depositary, and subject to the terms of the Deposit Agreement, the owner
of the Depositary Shares evidenced thereby is entitled to delivery of the number
of whole shares of Preferred Stock and all money and other property, if any,
represented by such Depositary Shares. Partial shares of Preferred Stock will
not be issued. If the Depositary Receipts delivered by the holder evidence a
number of Depositary Shares in excess of the number of Depositary Shares
representing the number of whole shares of Preferred Stock to be withdrawn, the
Preferred Stock Depositary will deliver to such holder at the same time a new
Depositary Receipt evidencing such excess number of Depositary Shares. Holders
of Preferred Stock thus withdrawn will not thereafter be entitled to deposit
such shares under the Deposit Agreement or to receive Depositary Receipts
evidencing Depositary Shares therefor.
 
AMENDMENT AND TERMINATION OF THE DEPOSIT AGREEMENT
 
     The Deposit Agreement will provide that the form of Depositary Receipt and
any provision of the Deposit Agreement may at any time be amended by agreement
between the Company and the Preferred Stock Depositary. However, any amendment
which imposes or increases any fees, taxes or other charges payable by the
holders of Depositary Receipts (other than taxes and other governmental charges,
fees and other expenses payable by such holders as stated under "Charges of
Preferred Stock Depositary"), or which otherwise prejudices any substantial
existing right of holders of Depositary Receipts, will not take effect as to
outstanding Depositary Receipts until the expiration of 90 days after notice of
such amendment has been mailed to the record holders of outstanding Depositary
Receipts.
 
     Whenever so directed by the Company, the Preferred Stock Depositary will
terminate the Deposit Agreement by mailing notice of such termination to the
record holders of all Depositary Receipts then outstanding at least 30 days
prior to the date fixed in such notice for such termination. The Preferred Stock
Depositary may likewise terminate the Deposit Agreement if at any time 45 days
shall have expired after the Preferred Stock Depositary shall have delivered to
the Company a written notice of its election to resign and a successor
depositary shall not have been appointed and accepted its appointment. If any
Depositary Receipts
 
                                       20
<PAGE>   60
 
remain outstanding after the date of termination, the Preferred Stock Depositary
thereafter will discontinue the transfer of Depositary Receipts, will suspend
the distribution of dividends to the holders thereof, and will not give any
further notices (other than notice of such termination) or perform any further
acts under the Deposit Agreement except as provided below and except that the
Preferred Stock Depositary will continue (i) to collect dividends on the
Preferred Stock and any other distributions with respect thereto and (ii) to
deliver the Preferred Stock together with such dividends and distributions and
the net proceeds of any sales of rights, preferences, privileges or other
property, without liability for interest thereon, in exchange for Depositary
Receipts surrendered. At any time after the expiration of two years from the
date of termination, the Preferred Stock Depositary may sell the Preferred Stock
then held by it at public or private sales, at such place or places and upon
such terms as it deems proper, and may thereafter hold the net proceeds of any
such sale, together with any money and other property then held by it, without
liability for interest thereon, for the pro rata benefit of the holders of
Depositary Receipts which have not been surrendered.
 
CHARGES OF PREFERRED STOCK DEPOSITARY
 
     The Company will pay all charges of the Preferred Stock Depositary
including charges in connection with the initial deposit of the Preferred Stock,
the initial issuance of the Depositary Receipts, the distribution of information
to the holders of Depositary Receipts with respect to matters on which Preferred
Stock is entitled to vote, withdrawals of the Preferred Stock by the holders of
Depositary Receipts or redemption or conversion of the Preferred Stock, except
for taxes (including transfer taxes, if any) and other governmental charges and
such other charges as are expressly provided in the Deposit Agreement to be at
the expense of holders of Depositary Receipts or persons depositing Preferred
Stock.
 
MISCELLANEOUS
 
     The Preferred Stock Depositary will make available for inspection by
holders of Depositary Receipts, at its Corporate Office and its New York Office,
all reports and communications from the Company which are delivered to the
Preferred Stock Depositary as the holder of Preferred Stock.
 
     Neither the Preferred Stock Depositary nor the Company will be liable if it
is prevented or delayed by law or any circumstance beyond its control in
performing its obligations under the Deposit Agreement. The obligations of the
Preferred Stock Depositary under the Deposit Agreement are limited to performing
its duties thereunder without negligence or bad faith. The obligations of the
Company under the Deposit Agreement are limited to performing its duties
thereunder in good faith. Neither the Company nor the Preferred Stock Depositary
is obligated to prosecute or defend any legal proceeding in respect of any
Depositary Shares or Preferred Stock unless satisfactory indemnity is furnished.
The Company and the Preferred Stock Depositary are entitled to rely upon advice
of or information from counsel, accountants or other persons believed to be
competent and on documents believed to be genuine.
 
     The Preferred Stock Depositary may resign at any time or be removed by the
Company, effective upon the acceptance by its successor of its appointment;
provided, that if a successor Preferred Stock Depositary has not been appointed
or accepted such appointment within 45 days after the Preferred Stock Depositary
has delivered a notice of election to resign to the Company, the Preferred Stock
Depositary may terminate the Deposit Agreement. See "Amendment and Termination
of the Deposit Agreement" above.
 
                            DESCRIPTION OF WARRANTS
 
GENERAL
 
     The Company may issue Warrants to purchase Debt Securities, Preferred
Stock, Common Stock or any combination thereof, and such Warrants may be issued
independently or together with any such Securities and may be attached to or
separate from such Securities. Each series of Warrants will be issued under a
separate warrant agreement (each a "Warrant Agreement") to be entered into
between the Company and a warrant agent ("Warrant Agent") a form of which will
be filed as an exhibit to a Current Report on Form 8-K. The Warrant Agent will
act solely as an agent of the Company in connection with the Warrants of each
such
 
                                       21
<PAGE>   61
 
series and will not assume any obligation or relationship of agency for or with
holders or beneficial owners of Warrants. The following sets forth certain
general terms and provisions of the Warrants offered hereby. Further terms of
the Warrants and the applicable Warrant Agreement will be set forth in the
applicable Prospectus Supplement.
 
     The applicable Prospectus Supplement will describe the terms of any
Warrants in respect of which this Prospectus is being delivered, including the
following: (i) the title of such Warrants; (ii) the aggregate number of such
Warrants; (iii) the price or prices at which such Warrants will be issued; (iv)
the currency or currencies, including composite currencies, in which the price
of such Warrants may be payable; (v) the designation and terms of the Securities
(other than Preferred Securities and Common Securities) purchasable upon
exercise of such Warrants; (vi) the price at which and the currency or
currencies, including composite currencies, in which the Securities (other than
Preferred Securities and Common Securities) purchasable upon exercise of such
Warrants may be purchased; (vii) the date on which the right to exercise such
Warrants shall commence and the date on which such right shall expire; (viii)
whether such Warrants will be issued in registered form or bearer form; (ix) if
applicable, the minimum or maximum amount of such Warrants which may be
exercised at any one time; (x) if applicable, the designation and terms of the
Securities (other than Preferred Securities and Common Securities) with which
such Warrants are issued and the number of such Warrants issued with each such
Security; (xi) if applicable, the date on and after which such Warrants and the
related Securities (other than Preferred Securities and Common Securities) will
be separately transferable; (xii) information with respect to book-entry
procedures, if any; (xiii) if applicable, a discussion of certain United States
federal income tax considerations; and (xiv) any other terms of such Warrants,
including terms, procedures and limitations relating to the exchange and
exercise of such Warrants.
 
           DESCRIPTION OF PREFERRED SECURITIES OF THE CONSECO TRUSTS
 
GENERAL
 
     Each Conseco Trust may issue, from time to time, only one series of
Preferred Securities having terms described in the Prospectus Supplement
relating thereto. The Declaration of each Conseco Trust authorizes the Regular
Trustees of such Conseco Trust to issue on behalf of such Conseco Trust one
series of Preferred Securities. Each Declaration will be qualified as an
indenture under the Trust Indenture Act. The Property Trustee, an independent
trustee, will act as indenture trustee for the Preferred Securities for purposes
of compliance with the provisions of the Trust Indenture Act. The Preferred
Securities will have such terms, including distributions, redemption, voting,
liquidation rights and such other preferred, deferred or other special rights or
such restrictions as shall be established by the Regular Trustees in accordance
with the applicable Declaration or as shall be set forth in the Declaration or
made part of the Declaration by the Trust Indenture Act. Reference is made to
any Prospectus Supplement relating to the Preferred Securities of a Conseco
Trust for specific terms of the Preferred Securities, including, to the extent
applicable, (i) the distinctive designation of such Preferred Securities, (ii)
the number of Preferred Securities issued by such Conseco Trust, (iii) the
annual distribution rate (or method of determining such rate) for Preferred
Securities issued by such Conseco Trust and the date or dates upon which such
distributions shall be payable (provided, however, that distributions on such
Preferred Securities shall, subject to any deferral provisions, and any
provisions for payment of defaulted distributions, be payable on a quarterly
basis to holders of such Preferred Securities as of a record date in each
quarter during which such Preferred Securities are outstanding), (iv) any right
of such Conseco Trust to defer quarterly distributions on the Preferred
Securities as a result of an interest deferral right exercised by the Company on
the Subordinated Debt Securities held by such Conseco Trust; (v) whether
distributions on Preferred Securities shall be cumulative, and, in the case of
Preferred Securities having such cumulative distribution rights, the date or
dates or method of determining the date or dates from which distributions on
Preferred Securities shall be cumulative, (vi) the amount or amounts which shall
be paid out of the assets of such Conseco Trust to the holders of Preferred
Securities upon voluntary or involuntary dissolution, winding-up or termination
of such Conseco Trust, (vii) the obligation or option, if any, of such Conseco
Trust to purchase or redeem Preferred Securities and the price or prices at
which, the period or periods within which and the terms and conditions upon
which Preferred Securities shall be purchased or redeemed, in whole or in part,
pursuant to such obligation or option with such
 
                                       22
<PAGE>   62
 
redemption price to be specified in the applicable Prospectus Supplement, (viii)
the voting rights, if any, of Preferred Securities in addition to those required
by law, including the number of votes per Preferred Security and any requirement
for the approval by the holders of Preferred Securities as a condition to
specified action or amendments to the Declaration, (ix) the terms and
conditions, if any, upon which Subordinated Debt Securities held by such Conseco
Trust may be distributed to holders of Preferred Securities, and (x) any other
relevant rights, preferences, privileges, limitations or restrictions of
Preferred Securities consistent with the Declaration or with applicable law. All
Preferred Securities offered hereby will be guaranteed by the Company to the
extent set forth below under "Description of Trust Guarantees." The Trust
Guarantee issued to each Conseco Trust, when taken together with the Company's
back-up undertakings, consisting of its obligations under each Declaration
(including the obligation to pay expenses of each Conseco Trust), the Indenture
and any applicable supplemental indentures thereto and the Subordinated Debt
Securities issued to any Conseco Trust will provide a full and unconditional
guarantee by the Company of amounts due on the Preferred Securities issued by
each Conseco Trust. Certain United States federal income tax considerations
applicable to any offering of Preferred Securities will be described in the
Prospectus Supplement relating thereto and certain proposed tax law changes are
described below. See "Description of Preferred Securities -- Proposed Tax Law
Changes." The payment terms of the Preferred Securities will be the same as the
Subordinated Debt Securities issued to the applicable Conseco Trust by the
Company.
 
     Each Declaration authorizes the Regular Trustees to issue on behalf of the
applicable Trust one series of Common Securities having such terms including
distributions, redemption, voting, liquidation rights or such restrictions as
shall be established by the Regular Trustees in accordance with the Declaration
or as shall otherwise be set forth therein. The terms of the Common Securities
issued by each Conseco Trust will be substantially identical to the terms of the
Preferred Securities issued by such Conseco Trust, and the Common Securities
will rank pari passu, and payments will be made thereon pro rata, with the
Preferred Securities except that, if an event of default under such Declaration
has occurred and is continuing, the rights of the holders of the Common
Securities to payment in respect of distributions and payments upon liquidation,
redemption and otherwise will be subordinated to the rights of the holders of
the Preferred Securities. The Common Securities will also carry the right to
vote and to appoint, remove or replace any of the Conseco Trustees of such
Conseco Trust. All of the Common Securities of each Conseco Trust will be
directly or indirectly owned by the Company.
 
     The financial statements of any Conseco Trust that issues Preferred
Securities will be reflected in the Company's consolidated financial statements
with the Preferred Securities shown as Company-obligated mandatorily-redeemable
preferred securities of a subsidiary trust under minority interest in
consolidated subsidiaries. In a footnote to the Company's audited financial
statements there will be included statements that the applicable Conseco Trust
is wholly-owned by the Company and that the sole asset of such Conseco Trust is
the Subordinated Debentures (indicating the principal amount, interest rate and
maturity date thereof).
 
PROPOSED TAX LAW CHANGES
 
     On March 19, 1996, the Revenue Reconciliation Bill of 1996 (the "Bill"),
the revenue portion of President Clinton's budget proposal, was released. The
Bill would, among other things, generally deny interest deductions for interest
on an instrument, issued by a corporation, that has a maximum weighted average
maturity of more than 40 years. The Bill would also generally deny interest
deductions for interest on an instrument, issued by a corporation, that has a
maximum term of more than 20 years and that is not shown as indebtedness on the
separate balance sheet of the issuer or, where the instrument is issued to a
related party (other than a corporation), where the holder or some other related
party issues a related instrument that is not shown as indebtedness on the
issuer's consolidated balance sheet. For purposes of determining the weighted
average maturity or the term of an instrument, any right to extend would be
treated as exercised. The above-described provisions of the Bill were proposed
to be effective generally for instruments issued on or after December 7, 1995.
However, on March 29, 1996, the Chairmen of the Senate Finance and House Ways
and Means Committees issued a joint statement to the effect that it was their
intention that the effective date of the President's legislative proposals, if
adopted, will be no earlier than the date of appropriate Congressional
 
                                       23
<PAGE>   63
 
action. In addition, subsequent to the publication of the joint statement,
Senator Daniel Patrick Moynihan and Representatives Sam M. Gibbons and Charles
B. Rangel wrote letters to Treasury Department officials concurring with the
views expressed in the joint statement. If either of the provisions of the Bill
described above were to apply to the Subordinated Debt Securities held by a
Conseco Trust, the Company would be unable to deduct interest on the
Subordinated Debt Securities held by such Conseco Trust. There can be no
assurance that current or future legislative proposals or final legislation will
not affect the ability of the Company to deduct interest on the Subordinated
Debt Securities held by a Conseco Trust. The Prospectus Supplement relating to
any offering of Preferred Securities will describe any additional material
developments with respect to the Bill and will further describe whether the
inability of the Company to deduct interest on the Subordinated Debt Securities
will give rise to a right on the part of the Company to redeem the Subordinated
Debt Securities.
 
                        DESCRIPTION OF TRUST GUARANTEES
 
     Set forth below is a summary of information concerning the Trust Guarantees
that will be executed and delivered by the Company for the benefit of the
holders, from time to time, of Preferred Securities. Each Trust Guarantee will
be qualified as an indenture under the Trust Indenture Act. Fleet National Bank
will act as independent indenture trustee for Trust Indenture Act purposes under
each Trust Guarantee (the "Preferred Securities Guarantee Trustee"). The terms
of each Trust Guarantee will be those set forth in such Trust Guarantee and
those made part of such Trust Guarantee by the Trust Indenture Act. The
following summary does not purport to be complete and is subject to and
qualified in its entirety by reference to the provisions of the form of Trust
Guarantee, a copy of which has been filed as an exhibit to the Registration
Statement of which this Prospectus is a part, and the Trust Indenture Act. Each
Trust Guarantee will be held by the Preferred Securities Guarantee Trustee for
the benefit of the holders of the Preferred Securities of the applicable Conseco
Trust.
 
GENERAL
 
     Pursuant to each Trust Guarantee, the Company will agree, to the extent set
forth therein, to pay in full to the holders of the Preferred Securities, the
Guarantee Payments (as defined below) (except to the extent paid by such Conseco
Trust), as and when due, regardless of any defense, right of set-off or
counterclaim which such Conseco Trust may have or assert. The following payments
or distributions with respect to the Preferred Securities (the "Guarantee
Payments"), to the extent not paid by such Conseco Trust, will be subject to the
Trust Guarantee (without duplication): (i) any accrued and unpaid distributions
that are required to be paid on such Preferred Securities, to the extent such
Conseco Trust shall have funds available therefor, (ii) the redemption price,
including all accrued and unpaid distributions to the date of redemption (the
"Redemption Price"), to the extent such Conseco Trust has funds available
therefor, with respect to any Preferred Securities called for redemption by such
Conseco Trust and (iii) upon a voluntary or involuntary dissolution, winding-up
or termination of such Conseco Trust (other than in connection with such
distribution of Subordinated Debt Securities to the holders of Preferred
Securities or the redemption of all of the Preferred Securities upon maturity or
redemption of the Subordinated Debt Securities) the lesser of (a) the aggregate
of the liquidation amount and all accrued and unpaid distributions on such
Preferred Securities to the date of payment, to the extent such Conseco Trust
has funds available therefor or (b) the amount of assets of such Conseco Trust
remaining for distribution to holders of such Preferred Securities in
liquidation of such Conseco Trust. The Company's obligation to make a Guarantee
Payment may be satisfied by direct payment of the required amounts by the
Company to the holders of Preferred Securities or by causing the applicable
Conseco Trust to pay such amounts to such holders.
 
     Each Trust Guarantee will not apply to any payment of distributions except
to the extent the applicable Conseco Trust shall have funds available therefor.
If the Company does not make interest or principal payments on the Subordinated
Debt Securities purchased by such Conseco Trust, such Conseco Trust will not pay
distributions on the Preferred Securities issued by such Conseco Trust and will
not have funds available therefore.
 
                                       24
<PAGE>   64
 
     The Company has also agreed to guarantee the obligations of each Conseco
Trust with respect to the Common Securities (the "Common Guarantee") issued by
such Conseco Trust to the same extent as the Trust Guarantee, except that, if an
Event of Default under the Subordinated Indenture has occurred and is
continuing, holders of Preferred Securities under the Trust Guarantee shall have
priority over holders of the Common Securities under the Trust Common Guarantee
with respect to distributions and payments on liquidation, redemption or
otherwise.
 
CERTAIN COVENANTS OF THE COMPANY
 
     In each Trust Guarantee, the Company will covenant that, so long as any
Preferred Securities issued by the applicable Conseco Trust remain outstanding,
if there shall have occurred any event of default under such Trust Guarantee or
under the Declaration of such Conseco Trust, then (a) the Company will not
declare or pay any dividend on, make any distributions with respect to, or
redeem, purchase, acquire or make a liquidation payment with respect to, any of
its capital stock; (b) the Company shall not make any payment of interest,
principal or premium, if any, on or repay, repurchase or redeem any debt
securities (including guarantees) issued by the Company which rank pari passu
with or junior to the Subordinated Debt Securities issued to the applicable
Conseco Trust and (c) the Company shall not make any guarantee payments with
respect to the foregoing (other than pursuant to a Trust Guarantee); provided,
however, that the Company may (i) declare and pay a stock dividend where the
dividend stock is the same stock as that on which the dividend is being paid and
(ii) purchase or acquire shares of Company Common Stock in connection with the
satisfaction by the Company of its obligations under any employee benefit plans.
 
MODIFICATION OF THE TRUST GUARANTEES; ASSIGNMENT
 
     Except with respect to any changes that do not adversely affect the rights
of holders of Preferred Securities (in which case no consent of such holders
will be required), each Trust Guarantee may be amended only with the prior
approval of the holders of not less than a majority in liquidation amount of the
outstanding Preferred Securities of such Conseco Trust. The manner of obtaining
any such approval of holders of such Preferred Securities will be set forth in
accompanying Prospectus Supplement. All guarantees and agreements contained in a
Trust Guarantee shall bind the successors, assigns, receivers, trustees and
representatives of the Company and shall inure to the benefit of the holders of
the Preferred Securities of the applicable Conseco Trust then outstanding.
 
EVENTS OF DEFAULT
 
     An event of default under a Trust Guarantee will occur upon the failure of
the Company to perform any of its payment or other obligations thereunder. The
holders of a majority in liquidation amount of the Preferred Securities to which
such Trust Guarantee relates have the right to direct the time, method and place
of conducting any proceeding for any remedy available to the Preferred
Securities Guarantee Trustee in respect of such Trust Guarantee or to direct the
exercise of any trust or power conferred upon the Preferred Securities Guarantee
Trustee under such Trust Guarantee.
 
     If the Preferred Securities Guarantee Trustee fails to enforce such Trust
Guarantee, any record holder of Preferred Securities to which such Trust
Guarantee relates may institute a legal proceeding directly against the Company
to enforce the Preferred Securities Guarantee Trustee's rights under such Trust
Guarantee without first instituting a legal proceeding against the applicable
Conseco Trust, the Preferred Securities Guarantee Trustee or any other person or
entity. Notwithstanding the foregoing, if the Company has failed to make a
Guarantee Payment under a Trust Guarantee, a record holder of Preferred
Securities to which such Trust Guarantee relates may directly institute a
proceeding against the Company for enforcement of such Trust Guarantee for such
payment to the record holder of the Preferred Securities to which such Trust
Guarantee relates of the principal of or interest on the applicable Subordinated
Debt Securities on or after the respective due dates specified in the
Subordinated Debt Securities, and the amount of the payment will be based on the
holder's pro rata share of the amount due and owing on all of the Preferred
Securities to which such Trust Guarantee relates. The Company has waived any
right or remedy to require that any action be brought first against the
applicable Conseco Trust or any other person or entity before proceeding
directly
 
                                       25
<PAGE>   65
 
against the Company. The record holder in the case of the issuance of one or
more global Preferred Securities certificates will be The Depository Trust
Company acting at the direction of the beneficial owners of the Preferred
Securities.
 
     The Company will be required to provide annually to the Preferred
Securities Guarantee Trustee a statement as to the performance by the Company of
certain of its obligations under each outstanding Trust Guarantee and as to any
default in such performance.
 
INFORMATION CONCERNING THE PREFERRED SECURITIES GUARANTEE TRUSTEE
 
     The Preferred Securities Guarantee Trustee, prior to the occurrence of a
default to a Trust Guarantee, undertakes to perform only such duties as are
specifically set forth in such Trust Guarantee and, after default with respect
to such Trust Guarantee, shall exercise the same degree of care as a prudent
individual would exercise in the conduct of his or her own affairs. Subject to
such provision, the Preferred Securities Guarantee Trustee is under no
obligation to exercise any of the powers vested in it by a Trust Guarantee at
the request of any holder of Preferred Securities to which such Trust Guarantee
relates unless it is offered reasonable indemnity against the costs, expenses
and liabilities that might be incurred thereby.
 
TERMINATION
 
     Each Trust Guarantee will terminate as to the Preferred Securities issued
by the applicable Conseco Trust upon full payment of the Redemption Price of all
Preferred Securities of such Conseco Trust, upon distribution of the
Subordinated Debt Securities held by such Conseco Trust to the holders of all of
the Preferred Securities of such Conseco Trust or upon full payment of the
amounts payable in accordance with the Declaration of such Conseco Trust upon
liquidation of such Conseco Trust. Each Trust Guarantee will continue to be
effective or will be reinstated, as the case may be, if at any time any holder
of Preferred Securities issued by the applicable Conseco Trust must restore
payment of any sums paid under such Preferred Securities or such Trust
Guarantee.
 
STATUS OF THE TRUST GUARANTEES
 
     The Trust Guarantees will constitute an unsecured obligation of the Company
and will rank (i) subordinate and junior in right of payment to all other
liabilities of the Company, including the Subordinated Debt Securities, except
those liabilities of the Company made pari passu or subordinate by their terms,
(ii) pari passu with the most senior preferred or preference stock now or
hereafter issued by the Company and with any guarantee now or hereafter entered
into by the Company in respect of any preferred or preference stock of any
affiliate of the Company and (iii) senior to the Company's Common Stock. The
terms of the Preferred Securities provide that each holder of Preferred
Securities by acceptance thereof agrees to the subordination provisions and
other terms of the Trust Guarantee relating thereto.
 
     Each Trust Guarantee will constitute a guarantee of payment and not of
collection (that is, the guaranteed party may institute a legal proceeding
directly against the Company to enforce its rights under such Trust Guarantee
without instituting a legal proceeding against any other person or entity).
 
GOVERNING LAW
 
     The Trust Guarantees will be governed by and construed in accordance with
the law of the State of New York.
 
                              PLAN OF DISTRIBUTION
 
     The Company and/or any Conseco Trust may sell any of the Securities being
offered hereby in any one or more of the following ways from time to time: (i)
through agents; (ii) to or through underwriters; (iii) through dealers; or (iv)
directly to purchasers.
 
                                       26
<PAGE>   66
 
     The Prospectus Supplement with respect to the Securities will set forth the
terms of the offering of the Securities, including the name or names of any
underwriters, dealers or agents; the purchase price of the Securities and the
proceeds to the Company and/or a Conseco Trust from such sale; any underwriting
discounts and commissions or agency fees and other items constituting
underwriters' or agents' compensation; any initial public offering price and any
discounts or concessions allowed or reallowed or paid to dealers and any
securities exchange on which such Securities may be listed. Any initial public
offering price, discounts or concessions allowed or reallowed or paid to dealers
may be changed from time to time.
 
     The distribution of the Securities may be effected from time to time in one
or more transactions at a fixed price or prices, which may be changed, at market
prices prevailing at the time of sale, at prices related to such prevailing
market prices or at negotiated prices.
 
     Offers to purchase Securities may be solicited by agents designated by the
Company from time to time. Any such agent involved in the offer or sale of the
Securities in respect of which this Prospectus is delivered will be named, and
any commissions payable by the Company and/or the applicable Conseco Trust to
such agent will be set forth, in the applicable Prospectus Supplement. Unless
otherwise indicated in such Prospectus Supplement, any such agent will be acting
on a reasonable best efforts basis for the period of its appointment. Any such
agent may be deemed to be an underwriter, as that term is defined in the
Securities Act, of the Securities so offered and sold.
 
     If Securities are sold by means of an underwritten offering, the Company
and/or the applicable Conseco Trust will execute an underwriting agreement with
an underwriter or underwriters at the time an agreement for such sale is
reached, and the names of the specific managing underwriter or underwriters, as
well as any other underwriters, and the terms of the transaction, including
commissions, discounts and any other compensation of the underwriters and
dealers, if any, will be set forth in the Prospectus Supplement which will be
used by the underwriters to make resales of the Securities in respect of which
this Prospectus is delivered to the public. If underwriters are utilized in the
sale of the Securities in respect of which this Prospectus is delivered, the
Securities will be acquired by the underwriters for their own account and may be
resold from time to time in one or more transactions, including negotiated
transactions, at fixed public offering prices or at varying prices determined by
the underwriter at the time of sale. Securities may be offered to the public
either through underwriting syndicates represented by managing underwriters or
directly by the managing underwriters. If any underwriter or underwriters are
utilized in the sale of the Securities, unless otherwise indicated in the
Prospectus Supplement, the underwriting agreement will provide that the
obligations of the underwriters are subject to certain conditions precedent and
that the underwriters with respect to a sale of Securities will be obligated to
purchase all such Securities of a series if any are purchased.
 
     If a dealer is utilized in the sales of the Securities in respect of which
this Prospectus is delivered, the Company and/or the applicable Conseco Trust
will sell such Securities to the dealer as principal. The dealer may then resell
such Securities to the public at varying prices to be determined by such dealer
at the time of resale. Any such dealer may be deemed to be an underwriter, as
such term is defined in the Securities Act, of the Securities so offered and
sold. The name of the dealer and the terms of the transaction will be set forth
in the Prospectus Supplement relating thereto.
 
     Offers to purchase Securities may be solicited directly by the Company
and/or the applicable Conseco Trust and the sale thereof may be made by the
Company and/or the applicable Conseco Trust directly to institutional investors
or others, who may be deemed to be underwriters within the meaning of the
Securities Act with respect to any resale thereof. The terms of any such sales
will be described in the Prospectus Supplement relating thereto.
 
     Agents, underwriters and dealers may be entitled under relevant agreements
to indemnification or contribution by the Company and/or the applicable Conseco
Trust against certain liabilities, including liabilities under the Securities
Act.
 
     Agents, underwriters and dealers may be customers of, engage in
transactions with, or perform services for, the Company and its subsidiaries in
the ordinary course of business.
 
                                       27
<PAGE>   67
 
     Securities may also be offered and sold, if so indicated in the applicable
Prospectus Supplement, in connection with a remarketing upon their purchase, in
accordance with a redemption or repayment pursuant to their terms, or otherwise,
by one or more firms ("remarketing firms"), acting as principals for their own
accounts or as agents for the Company and/or the applicable Conseco Trust. Any
remarketing firm will be identified and the terms of its agreement, if any, with
its compensation will be described in the applicable Prospectus Supplement.
Remarketing firms may be deemed to be underwriters, as such term is defined in
the Securities Act, in connection with the Securities remarketed thereby.
Remarketing firms may be entitled under agreements which may be entered into
with the Company and/or the applicable Conseco Trust to indemnification or
contribution by the Company and/or the applicable Conseco Trust against certain
civil liabilities, including liabilities under the Securities Act, and may be
customers of, engage in transactions with or perform services for Conseco and
its subsidiaries in the ordinary course of business.
 
     If so indicated in the applicable Prospectus Supplement, the Company and/or
the applicable Conseco Trust may authorize agents, underwriters or dealers to
solicit offers by certain types of institutions to purchase Securities from the
Company and/or the applicable Conseco Trust at the public offering prices set
forth in the applicable Prospectus Supplement pursuant to delayed delivery
contracts ("Contracts") providing for payment and delivery on a specified date
or dates in the future. A commission indicated in the applicable Prospectus
Supplement will be paid to underwriters, dealers and agents soliciting purchases
of Securities pursuant to Contracts accepted by the Company and/or the
applicable Conseco Trust.
 
                                 LEGAL MATTERS
 
     Unless otherwise indicated in the applicable Prospectus Supplement, the
legal validity of Securities (other than the Preferred Securities) will be
passed upon for the Company by Lawrence W. Inlow, Executive Vice President,
Secretary and General Counsel of the Company. Mr. Inlow is a full-time employee
and an officer of the Company and owns 808,374 shares and holds options to
purchase 1,406,900 shares of Company common stock.
 
     Certain matters of Delaware law relating to the validity of the Preferred
Securities will be passed upon for the Conseco Trusts by Richards, Layton &
Finger, P.A., Wilmington, Delaware, special Delaware Counsel to the Conseco
Trusts. Certain United States Federal income taxation matters will be passed
upon for the Company and the Conseco Trusts by Locke Reynolds Boyd & Weisell,
Indianapolis, Indiana, special tax counsel to the Company and the Conseco
Trusts.
 
                                    EXPERTS
 
     The consolidated financial statements and schedules of the Company as of
December 31, 1995 and 1994, and for each of the three years in the period ended
December 31, 1995 incorporated by reference in this Prospectus, have been
audited by Coopers & Lybrand L.L.P., independent accountants, as set forth in
their reports thereon included therein and are incorporated herein by reference
in reliance upon such reports given upon the authority of such firm as experts
in accounting and auditing.
 
                                       28
<PAGE>   68
 
             ======================================================
 
     NO DEALER, SALESPERSON OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED OR
INCORPORATED BY REFERENCE IN THIS PROSPECTUS SUPPLEMENT OR THE PROSPECTUS IN
CONNECTION WITH THE OFFER CONTAINED HEREIN AND, IF GIVEN OR MADE, SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY OR ANY UNDERWRITER. NEITHER THE DELIVERY OF THIS PROSPECTUS
SUPPLEMENT OR THE PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY
CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE
AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF. THIS PROSPECTUS SUPPLEMENT OR THE
PROSPECTUS DO NOT CONSTITUTE AN OFFER OR SOLICITATION BY ANYONE IN ANY
JURISDICTION IN WHICH SUCH OFFER OR SOLICITATION IS NOT AUTHORIZED OR IN WHICH
THE PERSON MAKING SUCH OFFER OR SOLICITATION IS NOT QUALIFIED TO DO SO OR TO
ANYONE TO WHOM IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                          PAGE
                                          ----
<S>                                      <C>
             PROSPECTUS SUPPLEMENT
Risk Factors............................     S-4
Conseco Financing Trust III.............     S-9
Capitalization..........................    S-10
Ratios of Earnings to Fixed Charges,
  Earnings to Fixed Charges and
  Preferred Stock Dividends and Earnings
  to Fixed Charges, Preferred Stock
  Dividends and Distributions on
  Company-obligated Mandatorily
  Redeemable Preferred Securities of
  Subsidiary Trusts.....................    S-11
Use of Proceeds.........................    S-11
Selected Historical Financial
  Information of Conseco................    S-12
The Company.............................    S-14
Description of the Capital Securities...    S-16
Description of the Subordinated
  Debentures............................    S-26
Description of the Trust Guarantee......    S-32
Effect of Obligations Under the
  Subordinated Debentures and the Trust
  Guarantee.............................    S-33
United States Federal Income Taxation...    S-34
ERISA Considerations....................    S-38
Underwriting............................    S-38
Legal Matters...........................    S-39
Experts.................................    S-39
                   PROSPECTUS
Available Information...................       3
Incorporation of Certain Documents by
  Reference.............................       4
The Company.............................       5
The Conseco Trusts......................       5
Use of Proceeds.........................       6
Ratios of Earnings to Fixed Charges and
  Earnings to Fixed Charges and
  Preferred Stock Dividends.............       6
Description of Debt Securities..........       6
Description of Capital Stock............      14
Description of Depositary Shares........      18
Description of Warrants.................      21
Description of Preferred Securities of
  the Conseco Trusts....................      22
Description of the Trust Guarantees.....      24
Plan of Distribution....................      26
Legal Matters...........................      28
Experts.................................      28
</TABLE>
 
             ======================================================
             ======================================================
 
                                  $300,000,000
 
                               CONSECO FINANCING
                                   TRUST III
 
                           8.796% CAPITAL SECURITIES
 
         FULLY AND UNCONDITIONALLY GUARANTEED, AS DESCRIBED HEREIN, BY
 
                                  CONSECO LOGO
                -----------------------------------------------
                             PROSPECTUS SUPPLEMENT
                -----------------------------------------------
                          DONALDSON, LUFKIN & JENRETTE
      SECURITIES CORPORATION
 
                              SALOMON BROTHERS INC
                                 MARCH 26, 1997
 
             ======================================================


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