CONSECO INC
SC 13D/A, 1998-03-25
ACCIDENT & HEALTH INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934

                                (AMENDMENT NO. 3)

                         GENERAL ACCEPTANCE CORPORATION
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                                  Common Stock
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    368749107
- --------------------------------------------------------------------------------
                                 (CUSIP Number)


                                  John J. Sabl
                          11825 N. Pennsylvania Street
                              Carmel, Indiana 46032
                                 (317) 817-6708
- --------------------------------------------------------------------------------
        (Name, Address, Telephone Number of Persons Authorized to Receive
                           Notices and Communications)

                                 March 12, 1998
- --------------------------------------------------------------------------------

             (Date of Event which requires filing of this Statement)

If the filing person has previously  filed a Statement on Schedule 13G to report
the  acquisition  which is the  subject  of this  Statement  and is filing  this
Statement because of Rule 13d-1(b)(3) or (4), check the following box.


[   ]






<PAGE>



         CUSIP No.         ............................................368749107
- --------------------------------------------------------------------------------

1.       NAME OF REPORTING PERSON..................................Conseco, Inc.

         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON............35-1468632

- --------------------------------------------------------------------------------

2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
         (a)  [   ]   (b)  [ X ]

- --------------------------------------------------------------------------------

3.       SEC USE ONLY

- --------------------------------------------------------------------------------

4.       SOURCE OF FUNDS            ......................................... NA

- --------------------------------------------------------------------------------

5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) or 2(e)                                             [   ]

- --------------------------------------------------------------------------------

6.       CITIZENSHIP OR PLACE OF ORGANIZATION                            Indiana

- --------------------------------------------------------------------------------

Number of         7.  SOLE VOTING POWER                                        0

Shares            ______________________________________________________________

Beneficially      8.  SHARED VOTING POWER                             73,314,000

Owned By          ______________________________________________________________

Each              9.  SOLE DISPOSITIVE POWER                                   0

Reporting         ______________________________________________________________

Person With       10. SHARED DISPOSITIVE POWER                        73,314,000

- --------------------------------------------------------------------------------


11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         73,314,000

- --------------------------------------------------------------------------------


12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES SHARES
         [   ]

- --------------------------------------------------------------------------------


13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         97.1%

- --------------------------------------------------------------------------------


14.      TYPE OF REPORTING PERSON                                             HC




                                        2
<PAGE>


         CUSIP No.         ............................................368749107
- --------------------------------------------------------------------------------

1.       NAME OF REPORTING PERSON.............................CIHC, Incorporated

         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON            51-0356511

- --------------------------------------------------------------------------------

2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
         (a)  [   ]   (b)  [ X ]

- --------------------------------------------------------------------------------

3.       SEC USE ONLY

- --------------------------------------------------------------------------------

4.       SOURCE OF FUNDS                                                     N/A

- --------------------------------------------------------------------------------

5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) or 2(e)                                             [   ]

- --------------------------------------------------------------------------------

6.       CITIZENSHIP OR PLACE OF ORGANIZATION                           Delaware

- --------------------------------------------------------------------------------

Number of         7.  SOLE VOTING POWER                               19,814,000

Shares            ______________________________________________________________

Beneficially      8.  SHARED VOTING POWER                             53,000,000

Owned By          ______________________________________________________________

Each              9.  SOLE DISPOSITIVE POWER                          19,814,000

Reporting         ______________________________________________________________

Person With       10. SHARED DISPOSITIVE POWER                        53,000,000

- --------------------------------------------------------------------------------


11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         72,814,000

- --------------------------------------------------------------------------------


12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES SHARES
         [   ]

- --------------------------------------------------------------------------------


13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         97.0%

- --------------------------------------------------------------------------------


14.      TYPE OF REPORTING PERSON                                             HC



                                        3
<PAGE>


         CUSIP No.         ............................................368749107
- --------------------------------------------------------------------------------

1.       NAME OF REPORTING PERSON........Capitol American Life Insurance Company

         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON            34-1083130

- --------------------------------------------------------------------------------

2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
         (a)  [   ]   (b)  [ X ]

- --------------------------------------------------------------------------------

3.       SEC USE ONLY

- --------------------------------------------------------------------------------

4.       SOURCE OF FUNDS                                                      WC

- --------------------------------------------------------------------------------

5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) or 2(e)                                             [   ]

- --------------------------------------------------------------------------------

6.       CITIZENSHIP OR PLACE OF ORGANIZATION                            Arizona

- --------------------------------------------------------------------------------

Number of         7.  SOLE VOTING POWER                               40,000,000

Shares            ______________________________________________________________

Beneficially      8.  SHARED VOTING POWER                                      0

Owned By          ______________________________________________________________

Each              9.  SOLE DISPOSITIVE POWER                          40,000,000

Reporting        _______________________________________________________________

Person With       10. SHARED DISPOSITIVE POWER                                0

- --------------------------------------------------------------------------------


11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         40,000,000

- --------------------------------------------------------------------------------


12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES SHARES
         [   ]

- --------------------------------------------------------------------------------


13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         86.9%

- --------------------------------------------------------------------------------


14.      TYPE OF REPORTING PERSON                                             IC



                                        4
<PAGE>


         CUSIP No.         ............................................368749107
- --------------------------------------------------------------------------------

1.       NAME OF REPORTING PERSON.......Great American Reserve Insurance Company

         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON            75-0300900

- --------------------------------------------------------------------------------

2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
         (a)  [   ]   (b)  [ X ]

- --------------------------------------------------------------------------------

3.       SEC USE ONLY

- --------------------------------------------------------------------------------

4.       SOURCE OF FUNDS                                                     WC

- --------------------------------------------------------------------------------

5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) or 2(e)                                             [   ]

- --------------------------------------------------------------------------------

6.       CITIZENSHIP OR PLACE OF ORGANIZATION                              Texas

- --------------------------------------------------------------------------------

Number of         7.  SOLE VOTING POWER                               13,000,000

Shares            ______________________________________________________________

Beneficially      8.  SHARED VOTING POWER                                      0

Owned By          ______________________________________________________________

Each              9.  SOLE DISPOSITIVE POWER                          13,000,000

Reporting         ______________________________________________________________

Person With       10. SHARED DISPOSITIVE POWER                                 0

- --------------------------------------------------------------------------------


11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         13,000,000

- --------------------------------------------------------------------------------


12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES SHARES
         [   ]

- --------------------------------------------------------------------------------


13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         68.3%

- --------------------------------------------------------------------------------


14.      TYPE OF REPORTING PERSON                                             IC



                                        5
<PAGE>


Item 1.  Security and Issuer.

         This Amendment No. 3 to Schedule 13D is being filed by Capitol American
Life Insurance Company ("Capitol American"),  Conseco,  Inc. ("Conseco"),  CIHC,
Incorporated,  ("CIHC") and Great American  Reserve  Insurance  Company  ("Great
American")  relating to the Common Stock, no par value (the "Common Stock"),  of
General Acceptance  Corporation,  an Indiana corporation (the "Company").  Great
American and Capitol American are  wholly-owned  subsidiaries of CIHC. CIHC is a
wholly-owned subsidiary of Conseco.

         The  Company's  principle  executive  offices are located at 1025 Acuff
Road, Bloomington, Indiana 47404.

Item 2.  Identity and Background.

         Except as indicated below, the information previously filed pursuant to
Item 2 of this Schedule 13D, as amended, is unchanged.

         This  statement  is filed by Great  American,  the  principal  business
address and principal office address of which is 11825 N.  Pennsylvania  Street,
Carmel,  Indiana 46032.  Great American is an insurance  corporation,  organized
under the laws of the State of Texas,  which  primarily sells annuities and life
insurance.

         The executive officers and directors of Great American are:

         Mr. Stephen C. Hilbert, whose business address is 11825 N. Pennsylvania
Street,  Carmel  Indiana  46032,  is Chairman  of the Board and Chief  Executive
Officer of Great American.

         Mr.  Donald  F.   Gongaware,   whose  business   address  is  11825  N.
Pennsylvania Street, Carmel, Indiana 46032, is President and a director of Great
American.

         Mr. Rollin M. Dick,  whose  business  address is 11825 N.  Pennsylvania
Street,  Carmel,  Indiana  46032,  is Executive Vice President and a director of
Great American.

         Ms. Ngaire E. Cuneo, whose business address is 745 Fifth Avenue,  Suite
2700, New York, New York 10151, is a director of Great American.




                                        6
<PAGE>


         Mr.  John J. Sabl,  whose  business  address  is 11825 N.  Pennsylvania
Street,  Carmel,  Indiana 46032, is Executive Vice President and General Counsel
and a director of Great American.

         Mr. James S. Adams,  whose  business  address is 11825 N.  Pennsylvania
Street, Carmel, Indiana 46032, is Senior Vice President of Great American.

         All of the  executive  officers  and  directors  of Great  American are
United  States  citizens.  During the last five years,  no executive  officer of
Great American has been convicted in a criminal  proceeding  (excluding  traffic
violations or similar  misdemeanors) nor has any such person been party to civil
proceedings  of a judicial  or  administrative  body of  competent  jurisdiction
resulting in a judgement,  decree or final order enjoining future violations of,
or prohibiting or mandating  activities  subject to, federal or state securities
laws.

Item 3.  Source and Amount of Funds or Other Consideration.

         On March 12, 1998,  CIHC entered into a Securities  Purchase  Agreement
with members of the Algood family to purchase  3,814,000  shares of Common Stock
for $.30 per share and to purchase  $3,250,000 of 12%  Subordinated  Convertible
Notes  of the  Company  (the  "Algood  Notes")  at par.  The  Algood  Notes  are
convertible  into Common Stock at the rate of $.25 per share. On March 24, 1998,
CIHC  assigned its rights to acquire the Algood Notes to Great  American.  Great
American and CIHC will acquire such securities out of their working capital.

         Also on  March  12,  1998,  CIHC  entered  into a  Securities  Purchase
Agreement with the Company to acquire 16,000,000 shares of Common Stock for $.25
per share.  Such shares will be acquired out of the working capital of CIHC. The
foregoing  transactions  will be closed upon  termination  of the waiting period
under the Hart-Scott- Rodino Antitrust Improvement Act.

         As a  result  of the  Company  entering  into the  Securities  Purchase
Agreement  with  CIHC,  the  conversion  price for  Common  Stock  under the 12%
Convertible Notes of the Company (the "Debentures") held by Capitol American has
been adjusted to $.25 per share. Such adjustment  resulted in an increase in the
number of shares  beneficially  owned by Capitol  American.  The exercise  price
under the warrant to purchase  500,000  shares of Common  Stock (the  "Warrant")
held by Conseco has likewise been adjusted to $.25.


                                        7
<PAGE>


         Because  the Company no longer must comply with the rules of the NASDAQ
National Market, none of the foregoing transactions or securities are subject to
shareholder  approval. In all other respects,  the information  previously filed
pursuant to Item 3 of this Schedule 13D, as amended, is unchanged.

Item 4.  Purpose of Transaction.

         The Company had been in violation of certain covenants under its senior
lending  facility  with its primary  lender.  Conseco has  guaranteed  up to $10
million of such credit facility. In connection with the covenant violations, the
primary  lender  required  the  Company  to obtain an  additional  $4 million of
capital, and instead of funding under the guaranty,  Conseco negotiated with the
Company to provide $4 million of capital through the acquisition of Common Stock
directly from the Company.  In addition,  Conseco conditioned such purchase upon
the  acquisition  of the Common Stock held by the Algood  family.  Following the
acquisition  of such  securities,  the  Company  will  become a  majority  owned
subsidiary of Conseco.

Item 5.  Interest in Securities of the Issuer.

            (a) As a result of Capitol  American's  ownership of  $10,000,000 of
     the Debentures, Capitol American beneficially owns 40,000,000 shares of the
     Common Stock representing approximately 86.9% of the shares of Common Stock
     deemed to be  outstanding.  Such  beneficial  ownership  is based  upon the
     conversion of the  Debentures  at a conversion  price of $.25 per share for
     $10,000,000 of Debentures.

            As a result of Great American's  agreement to acquire  $3,250,000 of
     the Algood Notes, Great American beneficially owns 13,000,000 shares of the
     Common Stock representing approximately 68.3% of the shares of Common Stock
     deemed to be  outstanding.  Such  beneficial  ownership  is based  upon the
     conversion of the Algood Notes at a conversion  price of $.25 per share for
     $3,250,000 of Algood Notes.

            As a result of CIHC's  agreement  to  acquire  16,000,000  shares of
     Common  Stock from the Company and to purchase  3,814,000  shares of Common
     Stock from the Algoods, CIHC beneficially owns, directly, 19,814,000 shares
     of Common Stock  representing  approximately  89.9% of the shares of Common
     Stock deemed to be outstanding. As a result of the beneficial


                                        8
<PAGE>


     ownership of  Capitol  American  and  Great  American,  CIHC, directly  and
     indirectly,   beneficially   owns   72,814,000   shares  of  Common   Stock
     representing 97% of the deemed outstanding shares of Common Stock.

            As a  result  of its  ownership  of the  Warrant,  Conseco  directly
     beneficially holds  approximately 7.6% of the shares of Common Stock deemed
     to be  outstanding.  As a result of the  ownership of Common Stock by CIHC,
     Capitol  American and Great  American,  Conseco,  directly and  indirectly,
     beneficially   owns   73,314,000   shares  of  Common  Stock   representing
     approximately 97.1% of the deemed outstanding shares of Common Stock.

            (b) Upon  conversion of the Debentures,  Capitol  American will have
     the sole  power to vote or to direct the vote and the sole power to dispose
     or to direct the  disposition  of 40,000,000  shares of Common Stock.  Upon
     conversion of the Algood Notes,  Great American will have the sole power to
     vote or to direct  the vote and the sole  power to dispose or to direct the
     disposition  of  13,000,000  shares of Common  Stock.  Upon purchase of the
     Common Stock by CIHC as described  above,  CIHC will have the sole power to
     vote or to direct  the vote and the sole  power to dispose or to direct the
     disposition of 19,814,000 shares of Common Stock.  Through its ownership of
     Capitol American and Great American,  CIHC may be deemed to share the power
     to direct the vote or disposition of the 53,000,000  shares of Common Stock
     beneficially owned by Capitol American and Great American. Pursuant to Rule
     13d-4 under the Securities  Exchange Act of 1934, CIHC expressly  disclaims
     beneficial  ownership of such shares and  declares  that the filing of this
     statement  shall not be construed  as an  admission of any such  beneficial
     ownership.  Upon exercise of the Warrant, Conseco would have the sole power
     to vote and to direct  the vote and the sole  power to dispose or to direct
     the disposition of 500,000 shares of Common Stock. Through its ownership of
     CIHC,  Capitol American and Great American,  Conseco may be deemed to share
     the power to direct the vote or  disposition  of the  72,814,000  shares of
     Common  Stock  beneficially  owned  by CIHC,  Capitol  American  and  Great
     American. Pursuant to Rule 13d-4 under the Securities Exchange Act of 1934,
     Conseco expressly disclaims beneficial ownership of the shares beneficially
     owned by Capitol  American and Great  American and declares that the filing
     of this  statement  shall  not be  construed  as an  admission  of any such
     beneficial ownership.


                                        9
<PAGE>

            (c) The only transactions involving the Common Stock effected during
     the past 90 days by Capitol American,  Great American,  Conseco or CIHC are
     as described in this Schedule 13D, as amended hereby.

Item 6.  Contracts,  Arrangements,  Understandings or Relationships with Respect
to Securities of the Issuer.

     On March 12, 1998, the Company and CIHC entered into a Securities  Purchase
Agreement  pursuant to which CIHC agreed to acquire  16,000,000 shares of Common
Stock for $.25 per share. Also on March 12, 1998, CIHC and members of the Algood
family  entered  into a  Securities  Purchase  Agreement  pursuant to which CIHC
agreed to acquire 3,814,000 shares of Common Stock from the Algoods for $.30 per
share and to acquire  $4,750,000  of  debentures  of the Company,  $3,250,000 of
which are currently  convertible  into Common Stock at $.25 per share.  On March
24,  1998,  CIHC  assigned  to Great  American  CIHC's  rights  to  acquire  the
debentures  from  the  Algoods.  The  closings  under  the  Securities  Purchase
Agreements  are to occur within two business days  following  termination of the
waiting period under the Hart-Scott-Rodino Antitrust Improvement Act.

     In all other respects,  the information previously filed pursuant to Item 6
of the Schedule 13D, as amended, is unchanged.

Item 7.  Material to Be Filed as Exhibits.

          *(1)  Securities  Purchase  Agreement,  dated  as of April  11,  1997,
     between the Company and Capitol American.

          *(2) 12% Subordinated  Convertible  Note, dated April 11, 1997, in the
     principal amount of $10,000,000 issued to Capitol American.

          *(3)  Stockholders'  Agreement,  dated as of April 11, 1997, among the
     Company, Conseco, Capitol American and the stockholders named therein.

          *(4)  Registration  Rights  Agreement,  dated  as of April  11,  1997,
     between the Company and Capitol American.

          (5)  Joint  Filing  Agreement,  dated as of March  23,  1998,  between
     Capitol American, Great American, Conseco and CIHC.



                                       10
<PAGE>


          **(6) Agreement,  dated as of September 16, 1997,  between the Company
     and Conseco.

          **(7) Guaranty,  dated  September 16, 1997,  issued by Conseco for the
     benefit of General Electric Capital Corporation.

          **(8) Warrant,  dated as of September 16, 1997,  issued by the Company
     to Conseco.

          **(9) 12%  Subordinated  Convertible  Note,  dated as of September 16,
     1997, issued by the Company to Conseco.

          **(10) Amendment No. 1 to Securities Purchase  Agreement,  dated as of
     September 16, 1997, between the Company and Capitol American.

          **(11)  Amendment  No.  1 to  Stockholders'  Agreement,  dated  as  of
     September 16, 1997,  among the Company,  Conseco,  Capitol American and the
     stockholders named therein.

          **(l2) Registration Rights Agreement,  dated as of September 16, 1997,
     between the Company and Conseco.

          **(13)  Conseco  Subordination  Agreement,  dated as of September  16,
     1997,  among the Company,  Capitol  American,  Conseco and the stockholders
     named therein.

          **(14) Algood Subordination Agreement, dated as of September 16, 1997,
     among the Company, Capitol American and the stockholders named therein.

          (15)  Securities  Purchase  Agreement,  dated  as of March  12,  1998,
     between the Company and CIHC.

          (16) Securities Purchase Agreement,  dated as of March 12, 1998, among
     CIHC and the stockholders named therein.

          (17)  Assignment,  dated  March  24,  1998,  between  CIHC  and  Great
     American.

          *(18) 12% Subordinated Convertible Note, dated April 11, 1997, payable
     by General Acceptance Corporation to


                                       11
<PAGE>

          Malvin J. Algood.

            *(19) 12%  Subordinated  Convertible  Note,  dated  April 11,  1997,
          payable by General Acceptance Corporation to Russell E. Algood.

     
            * Incorporated  by reference from the Form 10-K filed by the Company
          on April 15, 1997.

            **  Incorporated by reference from the Schedule 13D Filed by Capitol
          American, Conseco and CIHC on September 29,1997.



                                       12
<PAGE>


                                   SIGNATURES


         After  reasonable  Inquiry and to the best of our knowledge and belief,
the  undersigned  certify that the  information  set forth in this  statement is
true, complete and correct.

Date: March 24, 1998

                                                 Capitol American Life Insurance
                                                  Company


                                                 By: /s/ROLLIN M. DICK
                                                     ---------------------------
                                                 Name:  Rollin M. Dick
                                                 Title: Executive President


                                                 Conseco, Inc.


                                                 By:/s/ROLLIN M. DICK
                                                    ----------------------------
                                                 Name:  Rollin M. Dick
                                                 Title: Executive Vice President


                                                 CIHC, Incorporated

                                                 By:/s/WILLIAM T. DEVANNEY, JR.
                                                    ----------------------------
                                                Name:   William T. Devanney, Jr.
                                                 Title:  Vice President


                                                Great American Reserve Insurance
                                                  Company

                                                 By:/s/ROLLIN M. DICK
                                                    ----------------------------
                                                 Name:  Rollin M. Dick
                                                 Title: Executive Vice President









                                       13



                             JOINT FILING AGREEMENT

         This will confirm the agreement by and among all the  undersigned  that
the  Schedule  13D filed on or about this date with  respect  to the  beneficial
ownership of the undersigned of shares of the Common Stock of General Acceptance
Corporation is being filed on behalf of each of the undersigned.  This agreement
may be  executed in two or more  counterparts,  each of which shall be deemed an
original,  but  all  of  which  together  shall  constitute  one  and  the  same
instrument.


Dated: March 23, 1998                           CONSECO, INC.


                                                By:/s/ROLLIN M. DICK
                                                   -----------------------------
                                                   Rollin M. Dick,
                                                   Executive Vice President


                                                CAPITAL AMERICAN LIFE INSURANCE
                                                 COMPANY


                                                By:/s/ROLLIN M. DICK
                                                   -----------------------------
                                                   Rollin M. Dick,
                                                   Executive Vice President


                                                CIHC, INCORPORATED


                                                By:/s/WILLIAM T. DEVANNEY, JR.
                                                   -----------------------------
                                                   William T. Devanney, Jr.,
                                                   Vice President


                                                GREAT AMERICAN RESERVE INSURANCE
                                                 COMPANY



                                                By:/s/ROLLIN M. DICK
                                                   -----------------------------
                                                   Rollin M. Dick,
                                                   Executive Vice President







                          SECURITIES PURCHASE AGREEMENT


                           Dated as of March 12, 1998


                                     between


                         GENERAL ACCEPTANCE CORPORATION

                                       and

                               CIHC, INCORPORATED




<PAGE>



                                TABLE OF CONTENTS

Section                                                                  Page
- -------                                                                  ----  

     1.  Definitions...................................................    1

     2.  The Purchase of Securities
         2.1.  Sale and Purchase of Securities.........................    7
         2.2.  Use of Proceeds.........................................    7

     3.  Conditions Precedent
         3.1.  Conditions to the Purchase..............................    8

     4.  Representations and Warranties of the Purchaser
         4.1.  Organization............................................    9
         4.2.  Due Execution, Delivery and Performance
               of the Agreement........................................    10
         4.3.  Investment Representation...............................    10

     5.  Representations and Warranties of the Company
         5.1.  Corporate Existence; Compliance with Law................    11
         5.2.  Corporate Power; Authorization;
               Enforceable Obligations.................................    11
         5.3.  SEC Documents...........................................    12
         5.4.  Absence of Certain Changes or Events....................    13
         5.5.  No Default..............................................    13
         5.6.  Employment Matters......................................    13
         5.7.  Other Ventures..........................................    14
         5.8.  Taxes...................................................    14
         5.9.  No Litigation...........................................    15
         5.10. Other Contracts.........................................    15
         5.11. Licenses................................................    16
         5.12. Capital Structure of the Company........................    16
         5.13. Broker's or Finder's Fee................................    16
         5.14. Disclosure..............................................    17

     6.  Affirmative Covenants
         6.1.  Maintenance of Existence and Conduct
               of Business.............................................    17
         6.2.  Payment of Obligations..................................    17
         6.3.  Books and Records.......................................    18

    7.   Securities Law Matters........................................    18

    8.   Miscellaneous
         8.1.  Press Releases..........................................    18

                                        i

<PAGE>



     Section                                                               Page
     -------                                                               ----

         8.2.   Expenses.................................................   18
         8.3.   Indemnification..........................................   18
         8.4.   Assignment...............................................   19
         8.5.   Remedies.................................................   19
         8.6.   Waiver of Jury Trial.....................................   19
         8.7.   Arbitration..............................................   19

         8.8.   Severability.............................................   20
         8.9.   Parties..................................................   20
         8.10.  Conflict of Terms........................................   20
         8.11.  Governing Law............................................   20
         8.12.  Notices..................................................   20
         8.13.  Survival.................................................   21
         8.14.  Section Titles...........................................   22
         8.15.  Counterparts.............................................   22







                                       ii

<PAGE>



                          SECURITIES PURCHASE AGREEMENT

         SECURITIES PURCHASE AGREEMENT,  dated as of March 12, 1998 by and among
GENERAL ACCEPTANCE CORPORATION, an Indiana corporation (the "Company") and CIHC,
INCORPORATED, a Delaware corporation (the "Purchaser").

                              W I T N E S S E T H:

         WHEREAS,  upon the  terms  and  conditions  hereinafter  provided,  the
Company has agreed to issue and sell to the  Purchaser,  and the  Purchaser  has
agreed to purchase  from the Company,  16,000,000  shares of common stock of the
Company (the "Common Stock" or the "Securities") for $4,000,000.

         NOW,  THEREFORE,  in  consideration  of the premises and the  covenants
hereinafter contained, it is agreed as follows:

I.       DEFINITIONS

         In addition to the defined terms  appearing  above,  capitalized  terms
used in this Agreement shall have (unless otherwise  provided  elsewhere in this
Agreement) the following respective meanings when used herein:

         "Affiliate"  shall mean,  with  respect to any Person,  (i) each Person
that,  directly  or  indirectly,   owns  or  controls,   whether  of  record  or
beneficially, or as a trustee, guardian or other fiduciary, 5 percent or more of
the Stock  having  ordinary  voting  power in the  election of directors of such
Person,  (ii) each Person that  controls,  is  controlled  by or is under common
control with such Person or any Affiliate of such Person,  or (iii) each of such
Person's  officers,  directors  and  general  partners.  For the purpose of this
definition,  "control"  of a Person  shall  mean  the  possession,  directly  or
indirectly,  of the power to direct or cause the direction of its  management or
policies,  whether  through the ownership of voting  securities,  by contract or
otherwise.  For purposes of this definition the Purchaser shall not be deemed to
be an Affiliate of the Company or any of the Affiliates of the Company by reason
of the purchase of the Securities.

         "Agreement" shall mean this Securities  Purchase  Agreement,  including
all  amendments,  modifications  and  supplements  hereto  and  any  appendices,
exhibits  or  schedules  to  any of the  foregoing,  and  shall  refer  to  this
Securities  Purchase  Agreement  as the same may be in  effect  at the time such
reference becomes operative.

                                        1

<PAGE>



         "Algood  Debentures"  shall  collectively  mean those 12%  Subordinated
Convertible  Notes of like tenor and effect as the  Debentures  in the aggregate
sum of up to $4,750,000 issued to J.G. Algood,  M.L. Algood,  Janet Algood,  and
R.E.  Algood  dated April 11,  1997 and  September  16,  1997 in such  aggregate
principal amount.

         "Algood Family" shall mean Malvin J. Algood, Russell E.
Algood, Shirley Cook, John G. Algood, Jeffrey J. Algood Irrevocable
Trust, David R. Algood Irrevocable Trust and Stuart R. Algood
Irrevocable Trust.

         "Ancillary   Agreements"   shall  mean  any   supplemental   agreement,
undertaking,  instrument,  document or other writing  executed by the Company or
any of its  Subsidiaries  or by any of  their  Stockholders  as a  condition  to
purchasing any of the Securities under this Agreement or otherwise in connection
herewith,  including,  without limitation,  the Stockholders'  Agreement and the
Registration Rights Agreements.

         "Board" shall mean the Company's Board of Directors.

         "Business Day" shall mean any day that is not a Saturday, a Sunday or a
day on which  banks  are  required  or  permitted  to be  closed in the State of
Indiana.

         "Capital  Lease"  shall  mean any  obligation  that is  required  to be
classified  and  accounted for as a capital lease on the face of a balance sheet
of such  person  prepared  in  accordance  with  generally  accepted  accounting
principles;  and the amount of such obligations shall be the capitalized  amount
thereof, determined in accordance with generally accepted accounting principles.

         "Capital  Expenditures" shall mean all payments for any fixed assets or
improvements  (whether paid in cash or accrued as liabilities,  and including in
all events all amounts  expended or  capitalized  under  capital  leases and any
expenditures  financed  by  anybody  during  that  period),  including,  without
limitation,   computer   software  and  computer  software   licenses,   or  for
replacements,  substitutions  or additions  thereto,  that have a useful life of
more than one year and which are required to be capitalized under GAAP.

         "Charges"  shall mean all  Federal,  state,  county,  city,  municipal,
local, foreign or other governmental taxes at the time due and payable,  levies,
assessments,  charges, liens, claims or encumbrances upon or relating to (i) the
Obligations, (ii) the

                                        2

<PAGE>



Company  or  any  of its  Subsidiaries'  employees,  payroll,  income  or  gross
receipts,  (iii) the Company or any of its Subsidiaries' ownership or use of any
of its assets, or (iv) any other aspect of the Company or any of its Affiliates'
business, in each case including any and all interest and penalties.

         "Closing  Date" shall mean that date upon which the Closing  occurs and
shall be a date agreed upon between the Company and the  Purchaser and "Closing"
shall mean the moment on the Closing  Date on which the purchase and sale of the
Securities is made.

         "Company's  Stock  Option  Plan"  shall  mean  the  General  Acceptance
Corporation  Employee Stock Option Plan and the General  Acceptance  Corporation
Outside Directors' Stock Option Plan, collectively.

         "Conseco  Directors" shall mean the individuals  designated by Conseco,
Inc. pursuant to the Stockholders' Agreement to be elected to the Board.

         "Debentures" shall mean the 12% Subordinated  Convertible Debentures of
the Company held by Purchaser or any of its Affiliates.

         "Default"  shall  mean any event  which,  with the  passage  of time or
notice or both, would, unless cured or waived, become an Event of Default.

         "ERISA" shall mean the Employee  Retirement Income Security Act of 1974
(or any successor legislation thereto), as amended from time to time.

         "ERISA Affiliate" shall mean, with respect to the Company, any trade or
business (whether or not incorporated) under common control with the Company and
which, together with the Company, are treated as a single employer under Section
414(b), (c), (m) or (o) of the IRC.

         "ERISA  Event"  shall  mean,  with  respect to the Company or any ERISA
Affiliate,  (i) a  Reportable  Event  with  respect  to a  Title  IV  Plan  or a
Multiemployer Plan; (ii) the withdrawal of the Company,  any of its Subsidiaries
or any ERISA  Affiliate  from a Title IV Plan  subject to Section  4063 of ERISA
during a plan year in which it was a substantial employer, as defined in Section
4001(a)(2)  of ERISA;  (iii) the complete or partial  withdrawal of the Company,
any of its

                                        3

<PAGE>



Subsidiaries or any ERISA Affiliate from any Multiemployer Plan; (iv) the filing
of a notice of intent to  terminate a Title IV Plan or the  treatment  of a plan
amendment as a termination  under Section 4041 of ERISA;  (v) the institution of
proceedings to terminate a Title IV Plan or Multiemployer Plan by the PBGC; (vi)
the failure to make  required  contributions  to a Qualified  Plan; or (vii) any
other event or  condition  which  might  reasonably  be  expected to  constitute
grounds under Section 4042 of ERISA for the  termination  of, or the appointment
of a  trustee  to  administer,  any Title IV Plan or  Multiemployer  Plan or the
imposition  of any liability  under Title IV of ERISA,  other than PBGC premiums
due but not delinquent under Section 4007 of ERISA.

         "Financing  Agreements" shall mean the following  agreements,  together
with the  related  documents  thereto,  in each case as such  agreements  may be
amended  (including  any amendment and  restatement  thereof),  supplemented  or
otherwise  modified from time to time,  including  any  agreement  extending the
maturity of, refinancing, refunding, replacing or otherwise restructuring all or
any  portion  of the  indebtedness  under such  agreement  or any  successor  or
replacement  agreement:  Amended and Restated Motor Vehicle Installment Contract
Loan and  Security  Agreement  by and between  the Company and General  Electric
Capital Corporation ("GECC") dated as of April 11, 1997.

         "Fiscal Year" shall mean the calendar year.

         "GAAP"  shall mean  generally  accepted  accounting  principles  in the
United States of America as in effect from time to time.

         "Governmental Authority" shall mean any nation or government, any state
or other  political  subdivision  thereof,  and any agency,  department or other
entity exercising executive, legislative, judicial, regulatory or administrative
functions of or pertaining to government.

         "Indebtedness"  of any Person shall mean (i) all  indebtedness  of such
Person for borrowed money (including, without limitation,  reimbursement and all
other  obligations with respect to surety bonds,  letters of credit and bankers'
acceptances,  whether or not matured),  but not including  accounts  payable and
other obligations to trade creditors and normal operating expenses characterized
as liabilities incurred in the ordinary course of business, (ii) all obligations
evidenced by notes, bonds,  debentures or similar instruments (except where such
instruments  evidence  repayment of amounts  referred to in  subparagraph  (i)),
(iii) all Capital Lease

                                        4

<PAGE>



Obligations, and (iv) in the case of the Company, the Debentures.

         "IRC" shall mean the Internal Revenue Code of 1986, as amended, and any
successor thereto.

         "IRS"  shall  mean  the  Internal  Revenue  Service,  or  any successor
thereto.

         "Licenses"  shall  have the  meaning  assigned  to such term in Section
5.11; individually a "License."

         "Lien" shall mean any mortgage or deed of trust, pledge, hypothecation,
assignment,   deposit  arrangement,  lien,  Charge,  claim,  security  interest,
easement or  encumbrance,  preference,  priority or other security  agreement or
preferential  arrangement of any kind or nature whatsoever  (including,  without
limitation,  any Capital Lease or title retention agreement, any financing lease
having  substantially the same economic effect as any of the foregoing,  and the
filing of, or agreement to give, any financing  statement  perfecting a security
interest   under  the  Uniform   Commercial   Code  or  comparable  law  of  any
jurisdiction).

         "Material Adverse Effect" shall mean any material adverse effect on the
business,  assets,  operations,  or financial or other condition or prospects of
the Company or any of its Subsidiaries.

         "Multiemployer  Plan" shall mean a  "multiemployer  plan" as defined in
Section  4001(a)(3) of ERISA, and to which the Company,  any of its Subsidiaries
or any ERISA  Affiliate is obligated to make,  or has made or been  obligated to
make, contributions on behalf of participants who are employed by any of them.

         "Obligations" shall mean any principal,  interest,  premium, penalties,
fees and other liabilities and obligations due under the documentation governing
any Indebtedness  (including  interest after the commencement of any bankruptcy,
insolvency,  rehabilitation,  liquidation,  conservation, supervision or similar
proceedings).

         "PBGC"  shall mean the  Pension  Benefit  Guaranty  Corporation  or any
successor thereto.

         "Pension Plan" shall mean an employee  pension benefit plan, as defined
in Section (3)(2) of ERISA (other than a  Multiemployer  Plan),  which is not an
individual  account plan,  as defined in Section  3(34) of ERISA,  and which the
Company,  any of its  Subsidiaries  or, if a Title IV Plan, any ERISA  Affiliate
maintains,

                                        5

<PAGE>



contributes  to  or has an obligation to contribute to on behalf of participants
who are or were employed by any of them.

         "Person" shall mean any individual,  sole proprietorship,  partnership,
joint venture, trust,  unincorporated  organization,  association,  corporation,
limited liability company,  institution,  public benefit corporation,  entity or
government  (whether  Federal,  state,  county,  city,  municipal or  otherwise,
including,  without limitation,  any instrumentality,  division, agency, body or
department thereof).

         "Plan" shall mean an employee  benefit plan, as defined in Section 3(3)
of ERISA, which the Company or any of its Subsidiaries  maintains or makes or is
obligated to make  contributions  to on behalf of  participants  who are or were
employed by any of them.

         "Qualified  Plan"  shall mean an  employee  pension  benefit  plan,  as
defined in Section 3(2) of ERISA,  which is intended to be  tax-qualified  under
Section 401(a) of the IRC, and which the Company, any of its Subsidiaries or any
ERISA Affiliate  maintains or makes or is obligated to make  contributions to on
behalf of participants who are or were employed by any of them.

         "SEC" shall mean the Securities and Exchange Commission.

         "SEC Documents" shall mean all reports,  schedules,  forms,  statements
and other documents required to be filed with the SEC.

         "Securities Act" shall mean the Securities Act of 1933, as amended.

         "Senior  Indebtedness"  shall mean all Indebtedness under the Financing
Agreements whether or not existing or hereinafter  incurred and whether fixed or
contingent.

         "Stock" shall mean all shares,  options,  warrants,  general or limited
partnership  interests,  participations or other equivalents  (regardless of how
designated)  of or in a corporation,  partnership  or equivalent  entity whether
voting or nonvoting,  including,  without  limitation,  common stock,  preferred
stock, or any other "equity security" (as such term is defined in Rule 3a11-1 of
the General Rules and  Regulations  promulgated  by the  Securities and Exchange
Commission under the Securities Exchange Act of 1934, as amended).

         "Subsidiary" shall mean, with respect to any Person, (a) any

                                        6

<PAGE>



corporation of which an aggregate of 50 percent or more of the outstanding Stock
(irrespective  of whether,  at the time,  Stock of any other class or classes of
such  corporation  shall  have or  might  have  voting  power by  reason  of the
happening of any  contingency)  is at the time,  directly or  indirectly,  owned
legally or beneficially  by such Person and/or one or more  Subsidiaries of such
Person,  and (b)  any  partnership  in  which  such  Person  and/or  one or more
Subsidiaries  of such  Person  shall have an  interest  (whether  in the form of
voting or  participation  in profits or capital  contribution)  of 50 percent or
more.

         "Taxes"  shall  mean  any and all  present  or  future  taxes,  levies,
imposts, deductions,  charges or withholdings,  and all liabilities with respect
thereto,  excluding  taxes  imposed  on or  measured  by the net  income  of the
Purchaser  by the  jurisdictions  under  the laws of  which  the  Purchaser  are
organized  or is engaged in business  (other than by reason of the  transactions
contemplated  by this  Agreement or the Ancillary  Agreements)  or any political
subdivision thereof.

         "Title IV Plan" shall mean a Pension Plan,  other than a  Multiemployer
Plan, which is covered by Title IV of ERISA.

         "Transactions"  shall mean the purchase and sale of the  Securities  as
described in the recitals to this  Agreement,  and all  transactions  related or
incidental thereto.

         "Unfunded  Pension  Liability"  shall mean, at any time,  the aggregate
amount,  if any, of the sum of (i) the amount by which the present  value of all
accrued  benefits  under each Title IV Plan exceeds the fair market value of all
assets of such Title IV Plan allocable to such benefits in accordance with Title
IV of ERISA,  all determined as of the most recent  valuation date for each such
Title IV Plan  using the  actuarial  assumptions  in effect  under such Title IV
Plan, and (ii) for a period of five (5) years following a transaction reasonably
likely to be covered by Section 4069 of ERISA,  the liabilities  (whether or not
accrued) that could be avoided by the Company,  any of its  Subsidiaries  or any
ERISA Affiliate as a result of such transaction.

         "Withdrawal Liability" shall mean, at any time, the aggregate amount of
the liabilities,  if any, pursuant to Section 4201 of ERISA, and any increase in
contributions   pursuant  to  Section   4243  of  ERISA  with   respect  to  all
Multiemployer Plans.

         Any accounting term used in this Agreement shall have, unless

                                        7

<PAGE>



otherwise  specifically provided herein, the meaning customarily given such term
in  accordance  with  GAAP and all  financial  computations  hereunder  shall be
computed, unless otherwise specifically provided herein, in accordance with GAAP
consistently  applied and consistent with the Financials.  That certain terms or
computations  are explicitly  modified by the phrase "in  accordance  with GAAP"
shall in no way be construed to limit the foregoing.

         The words "herein," "hereof" and "hereunder" and other words of similar
import refer to this Agreement as a whole,  including the Exhibits and Schedules
hereto,  as the same may from time to time be amended,  modified or supplemented
and not to any  particular  section,  subsection  or  clause  contained  in this
Agreement. As used herein, the word "or" is not exclusive.

         "The  knowledge of the Company"  shall mean the  knowledge of the chief
executive  officer and chairman of the Board, or the chief financial  officer of
the Company.

         Wherever from the context it appears  appropriate,  each term stated in
either the  singular or plural shall  include the  singular and the plural,  and
pronouns  stated in the  masculine,  feminine or neuter gender shall include the
masculine, the feminine and the neuter.

II.      THE PURCHASE OF SECURITIES

         2.1.  Sale and  Purchase  of  Securities.  (a) Subject to the terms and
conditions  herein,  on the Closing Date, the Purchaser  agrees to purchase from
the  Company,  and the  Company  agrees  to  issue  and  sell to the  Purchaser,
16,000,000 shares of Common Stock for an aggregate purchase price of $4,000,000.
The Closing  shall take place in  Indianapolis,  Indiana on the Closing Date. On
the Closing  Date,  the Company will deliver to the  Purchaser  the Common Stock
sold by the Company,  against delivery by the Purchaser of the purchase price to
the Company in immediately available funds.

         2.2. Use of Proceeds. The Company shall use the proceeds of the sale of
the Securities to repay the $1,000,000 Demand Promissory Note, dated January 26,
1998 held by American  Life and  Casualty  Insurance  Company,  purchase of real
estate and  improvements  that  currently  serve as the Company's  headquarters,
purchase  and  originate  automobile  loans and fund  working  capital  needs in
connection  with such purchases and  originations  and for other purposes in the
ordinary course of business.


                                        8

<PAGE>



III.  CONDITIONS PRECEDENT

         3.1. Conditions to the Purchase. Notwithstanding any other provision of
this  Agreement and without  affecting in any manner the rights of the Purchaser
hereunder, the Company shall have no rights under this Agreement (but shall have
all applicable obligations hereunder),  and the Purchaser shall not be obligated
to make the purchases of the Securities hereunder,  unless and until each of the
following  conditions  precedent  shall  have  been  fulfilled  or waived by the
Purchaser, and the Company shall have delivered,  where applicable,  in form and
substance  satisfactory to the Purchaser,  and (unless otherwise indicated) each
dated the Closing Date:

         (a) All of the  representations and warranties of the Company contained
in this Agreement or in any of the Ancillary  Agreements shall be correct in all
material  respects as though made on and as of the Closing  Date,  except to the
extent that any such  representation or warranty expressly relates to an earlier
date.

         (b) The Purchaser  shall have received a written  certification  by the
chief  financial  officer of the  Company as to the matters set forth in Section
3.1(a) hereof.

         (c) The Purchaser shall have purchased the Algood Debentures and common
stock held by the Algood Family pursuant to an agreement of even date herewith.

         (d)  Resolutions  of the Board  certified by the Secretary or Assistant
Secretary of the Company, to be dated, duly adopted and in full force and effect
as of the Closing Date, authorizing (i) the consummation of the Transactions and
(ii) specific officers to execute and deliver the Ancillary Agreements.

         (e)  Certificates  of the  secretary or an  assistant  secretary of the
Company,  dated the Closing Date,  as to the  incumbency  and  signatures of the
officers or  representatives  of such entity  executing  this  Agreement and the
Ancillary  Agreements  and any  other  certificates  or  other  documents  to be
delivered  pursuant hereto or thereto,  together with evidence of the incumbency
of such secretary or assistant secretary.

         (f) Certificate of Existence from the Indiana Secretary of State, dated
the most recent  practicable  date prior to the Closing  Date,  showing that the
Company is organized and in good standing in the State of Indiana.


                                        9

<PAGE>



         (g) Each consent,  license and approval required in connection with the
execution, delivery, performance, validity and enforceability of this Agreement,
the  Ancillary  Agreements,  and  the  consummation  of the  Transactions;  such
consents,  licenses  and  approvals  shall be in full  force and  effect  and be
satisfactory in form and substance to the Purchaser.

         (h) A copy of the  certificate  of  incorporation  and  all  amendments
thereto of each of the  Company,  General  Acceptance  Corporation  Reinsurance,
Limited and copies of their  respective  by-laws all of which shall be certified
by the secretary or assistant  secretary of each respective  corporation as true
and correct as of the Closing Date.

         (i) The Purchaser shall have received the  Financials,  projections and
such  other  financial  and other  information  regarding  the  Company  and its
Subsidiaries as the Purchaser deems appropriate.

         (j) The Company  shall have acquired the  headquarters  building of the
Company from Russell Algood.

         (k) A stock certificate representing 16,000,000 shares of Common Stock.

         (l)  Employment  Agreements  for Malvin Algood and Russell Algood shall
have been terminated pursuant to separation agreements of even date herewith.

         (m) Agreement by General Electric Capital  Corporation to amend various
covenants  and waive  various  covenant  violations  under the Credit  Agreement
between the Company and General  Electric  Capital  Corporation  being  executed
concurrently herewith.

         (n) The waiting  period (and any extension  thereof)  applicable to the
transactions  contemplated by this Securities Purchase Agreement under the Hart,
Scott, Rodino Antitrust Improvement Act shall have been terminated or shall have
otherwise expired.

         (o) Such  additional  information  and  materials as the  Purchaser may
request.

IV.      REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

         The Purchaser makes the following representations and warranties to the
Company,  each and all of which shall survive the execution and delivery of this
Agreement  and the  Closing  until  the  Securities  are no  longer  held by the
Purchaser:

                                       10

<PAGE>




         4.1  Organization.  The  Purchaser  is a  corporation  duly  organized,
validly  existing,  and in good  standing  under  the  laws of the  state of its
respective  incorporation and it has full corporate power and authority to enter
into this Agreement and to perform its obligations hereunder. The Purchaser is a
wholly owned subsidiary of Conseco, Inc.

         4.2 Due  Execution,  Delivery and  Performance  of the  Agreement.  The
execution,  delivery,  and  performance  of this  Agreement  (i) have  been duly
authorized by all requisite corporate action by the Purchaser, and (ii) will not
violate the  Certificate  of  Incorporation  or Bylaws of the  Purchaser  or any
provision of any material indenture,  mortgage,  agreement,  contract,  or other
instrument  to  which  it is a  party  or by  which  it or any  of its  material
properties or assets are bound, or be in conflict with, result in a breach of or
constitute  (upon  notice  or lapse of time or both) a  default  under  any such
indenture, mortgage, agreement, contract, or other instrument. This Agreement is
a legal, valid, and binding obligation of the Purchaser  enforceable against the
Purchaser in accordance with its terms.

         4.3 Investment  Representation.  The Purchaser  represents and warrants
that  it is  purchasing  the  Securities  for its own  account,  for  investment
purposes and not with a view to the distribution  thereof.  The Purchaser agrees
that it will not, directly or indirectly, offer, transfer, sell, assign, pledge,
hypothecate or otherwise dispose of any of the Securities (or solicit any offers
to  buy,  purchase,  or  otherwise  acquire  or  take  a  pledge  of  any of the
Securities),  except in compliance  with the  Securities Act of 1933, as amended
(the "Act"),  the rules and  regulations  thereunder  and any  applicable  state
securities laws.

         The Purchaser  recognizes  that investing in the Securities  involves a
high degree of risk,  and the  Purchaser is in a financial  position to hold the
Securities  indefinitely  and is able to bear the economic  risk and withstand a
complete  loss  of  its  investment  in  the  Securities.  The  Purchaser  is  a
sophisticated  investor  and is  capable of  evaluating  the merits and risks of
investing in the Company.  The Purchaser has had an  opportunity  to discuss the
Company's  business,   management  and  financial  affairs  with  the  Company's
management,  has been given full and complete  access to information  concerning
the Company, and has utilized such access to its satisfaction for the purpose of
obtaining  information or verifying  information  and has had the opportunity to
inspect the Company's operation. The Purchaser has had the opportunity to ask

                                       11

<PAGE>



questions of, and receive answers from the management of the Company  concerning
the Securities and the terms and conditions of this Agreement and the agreements
and transactions  contemplated hereby, and to obtain any additional  information
as the  Purchaser  may have  requested in making its  investment  decision.  The
Purchaser is an  "accredited  investor",  as defined by Regulation D promulgated
under the Act. The Purchaser  understands that the Securities have not been, and
will not be registered  under the  Securities Act by reason of their issuance by
the Company in a transaction  exempt from the  registration  requirements of the
Act; and that the Securities must be held by the Purchaser indefinitely unless a
subsequent  disposition  thereof is  registered  under the Act or is exempt from
registration.


         Notwithstanding   anything  to  the  contrary  in  this  Agreement,  no
investigation by the Purchaser shall affect the  representations  and warranties
of the Company under this Agreement or contained in any document, certificate or
other writing  furnished or to be furnished to the Purchaser in connection  with
the transactions contemplated hereby.

V.       REPRESENTATIONS AND WARRANTIES OF THE COMPANY

         To induce the Purchaser to purchase the Securities as herein  provided,
the Company makes the following representations and warranties to the Purchaser,
each and all of which shall survive the execution and delivery of this Agreement
and the Closing:

         5.1. Corporate Existence;  Compliance with Law. Each of the Company and
its Subsidiaries  (i) is a corporation  duly organized,  validly existing and in
good standing under the laws of its state or country of  incorporation;  (ii) is
duly  qualified  to do business and is in good  standing  under the laws of each
jurisdiction  where its  ownership  or lease of  property  or the conduct of its
business  requires such  qualification  (except for  jurisdictions in which such
failure  to so  qualify  or to be in good  standing  would  not have a  Material
Adverse Effect);  (iii) has the requisite  corporate power and authority and the
legal right to own,  pledge,  mortgage  or  otherwise  encumber  and operate its
properties,  to lease the property it operates  under lease,  and to conduct its
business as now, heretofore and proposed to be conducted;  (iv) has all material
licenses,  permits,  consents or approvals from or by, and has made all material
filings with, and given all material  notices to, all  Governmental  Authorities
having  jurisdiction,  to the extent required for such ownership,  operation and
conduct (including,

                                       12

<PAGE>



without  limitation,  the consummation of the Transactions) (v) is in compliance
with its certificate or articles of incorporation,  as applicable,  and by-laws;
and (vi) is in  compliance  with all  applicable  provisions  of law  where  the
failure to comply would have a Material Adverse Effect.

         5.2.  Corporate  Power;  Authorization;  Enforceable  Obligations.  The
execution,  delivery and  performance  by the Company of this  Agreement and the
Ancillary  Agreements and all  instruments  and documents to be delivered by the
Company:  (i) are  within the  Company's  corporate  power;  (ii) have been duly
authorized  by all  necessary  or  proper  corporate  action;  (iii)  are not in
contravention  of any provision of the Company's  articles of  incorporation  or
by-laws;  (iv) will not violate  any law or  regulation,  including  any and all
Federal  and  state  securities  laws,  or any  order or  decree of any court or
governmental instrumentality; (v) except as set forth on Schedule 5.2, will not,
in any material  respect,  conflict with or result in the breach or  termination
of,  constitute a default under or accelerate any  performance  required by, any
indenture,  mortgage,  deed of trust,  lease,  agreement or other  instrument to
which the Company or any of its  Subsidiaries is a party or by which the Company
or any of its Subsidiaries or any of their property is bound (including, but not
limited to, the Financing Agreements);  and (vi) will not result in the creation
or  imposition of any Lien upon any of the property of the Company or any of its
Subsidiaries.  Except  as set  forth on  Schedule  5.2,  no  consent,  waiver or
authorization of, or filing with, any Person (including, without limitation, any
Governmental  Authority),  which has not been obtained as of the Closing Date is
required in connection with the execution, delivery, performance by, or validity
of this  Agreement or the  Ancillary  Agreements.  All such  consents,  waivers,
authorizations  and  filings,  except as set forth on  Schedule  5.2,  have been
obtained or made.  On or prior to the Closing Date,  each of this  Agreement and
the Ancillary  Agreements  shall have been duly executed and delivered on behalf
of the  Company  and each  shall  then  constitute  a legal,  valid and  binding
obligation of the Company enforceable against the Company in accordance with its
terms, except to the extent that (a) enforcement may be limited by or subject to
the   principles  of  public   policy  and  any   bankruptcy   and   insolvency,
reorganization,  moratorium or similar laws now or hereafter in effect  relating
to or limited to  creditors'  rights  generally  and (b) the remedy of  specific
performance  and injunctive  and other forms of equitable  relief are subject to
certain  equitable  defenses and to the discretion of the court or other similar
entity before which any proceeding thereafter may be brought.

                                       13

<PAGE>



         5.3. SEC  Documents.  (i) The Company has filed all  required  reports,
schedules,  forms,  statements  and other  documents with the SEC (such reports,
schedules,  forms, statements and other documents are hereinafter referred to as
the "SEC Documents") or has filed adequate extensions therefor; (ii) as of their
respective  dates,  the SEC  Documents  complied  with the  requirements  of the
Securities Act of 1933, as amended (the "Securities  Act"), or the Exchange Act,
as the  case  may be,  and the  rules  and  regulations  of the SEC  promulgated
thereunder applicable to such SEC Documents, and none of the SEC Documents as of
such dates contained any untrue statement of a material fact or omitted to state
a material fact required to be stated  therein or necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not misleading;  and (iii) the consolidated  financial statements of the Company
included in the SEC Documents comply with applicable accounting requirements and
the published rules and regulations of the SEC with respect  thereto,  have been
prepared  in  accordance  with GAAP  applied on a  consistent  basis  during the
periods involved and fairly present the consolidated  financial  position of the
Company  and its  consolidated  subsidiaries  as of the  dates  thereof  and the
consolidated  results of their  operations  and cash flows for the periods  then
ended  (subject,  in the  case of  unaudited  quarterly  statements,  to  normal
year-end audit adjustments).


         5.4.  Absence of Certain Changes or Events.  Except as disclosed in the
SEC Documents  filed and publicly  available prior to the date of this Agreement
(the "Filed SEC Documents") or previously disclosed to Purchaser, since the date
of the most  recent  audited  financial  statements  included  in the  Filed SEC
Documents,  the Company and its subsidiaries  have conducted their business only
in the ordinary course, and there has not been (i) any change which would have a
Material Adverse Effect,  (ii) any declaration,  setting aside or payment of any
dividend or other distribution (whether in cash, stock or property) with respect
to any of the Company's outstanding capital stock, (iii) any split,  combination
or  reclassification  of any of its outstanding capital stock or any issuance or
the authorization of any issuance of any other securities in respect of, in lieu
of or in substitution for shares of its outstanding  capital stock, (iv) (x) any
granting by the Company or any of its  subsidiaries to any executive  officer or
other  employee of the  Company or any of its  subsidiaries  of any  increase in
compensation,  except in the ordinary  course of business  consistent with prior
practice or as was required under employment agreements in effect as of the date
of the most recent audited

                                       14

<PAGE>



financial  statements  included in the Filed SEC Documents,  (y) any granting by
the Company or any of its  subsidiaries  to any such executive  officer or other
employee of any increase in severance or termination pay, except in the ordinary
course of business  consistent  with prior practice or as was required under any
employment,  severance or termination agreements in effect as of the date of the
most recent audited financial  statements included in the Filed SEC Documents or
(z) any entry by the  Company or any of its  subsidiaries  into any  employment,
severance or  termination  agreement  with any such  executive  officer or other
employee or (v) any change in accounting methods, principles or practices by the
Company or any of its subsidiaries materially affecting its assets, liability or
business,  except  insofar as may have been  required  by a change in  generally
accepted accounting principles.

         5.5. No Default.  Neither the Company nor any of its Subsidiaries is in
default,  nor to  the  best  knowledge  of  any  of  the  Company  or any of its
Subsidiaries  is any  third  party  in  default,  under or with  respect  to any
contract,  agreement, lease or other instrument,  including, but not limited to,
the Financing  Agreements,  to which any of the Company or its Subsidiaries is a
party,  except for any default which (either  individually or collectively  with
other  defaults  arising  out of the same  event  or  events)  would  not have a
Material  Adverse Effect or which has been waived or will be waived  pursuant to
the agreement with General Electric Capital  Corporation  referred to in Section
3.1(m) of this  Agreement.  No Default  or Event of  Default  exists on the date
hereof.

         5.6. Employment Matters. Hours worked by and payments made to employees
of the Company or any of its Subsidiaries are not in violation of the Fair Labor
Standards Act or any other  applicable law dealing with such matters which would
have a Material Adverse Effect.  All payments due from the Company or any of its
Subsidiaries  on account of employee  health and welfare  insurance  which would
have a  Material  Adverse  Effect if not paid have  been  paid or  accrued  as a
liability on the books of the Company or such Subsidiary.

         5.7. Other Ventures.  Except as set forth in the Filed SEC Documents or
on Schedule  5.7 hereto,  neither  the  Company nor any of its  Subsidiaries  is
engaged in any joint venture or partnership with any other Person.

         5.8.  Taxes.  Except as set forth on Schedule 5.8 hereto,  all Federal,
state, local and foreign tax returns, reports and

                                       15

<PAGE>



statements  required to be filed  (including,  for all  purposes of this Section
5.8, any filed or to be filed on a consolidated,  combined or unitary basis with
any other company) by each of the Company or any of its  Subsidiaries  have been
timely  filed with the  appropriate  Governmental  Authority  and such  returns,
reports and  statements  were true,  correct and complete in all respects to the
knowledge of the Company.  All Charges and other impositions shown to be due and
payable have been paid prior to the date on which any fine, penalty, interest or
late  charge may be added  thereto  for  nonpayment  thereof,  or any such fine,
penalty, interest or late charge has been paid. Proper and accurate amounts have
been withheld by each of the Company and its Subsidiaries  from their respective
employees for all periods in full and complete  compliance  with the tax, social
security and unemployment  withholding provisions of applicable Federal,  state,
local  and  foreign  law and such  withholdings  have  been  timely  paid to the
respective Governmental  Authorities.  The Federal income tax returns of each of
the Company  and its  Subsidiaries  have been  examined by the IRS or the period
covered  by  such  tax  returns  has  been  closed  by  applicable   statute  of
limitations,  for all periods  prior to 1995.  The state income or franchise tax
returns of each of the Company and its  subsidiaries  have not been  examined by
any  relevant  Governmental  Authority  and no  examinations  are  noticed or in
process.  Except as set forth on Schedule 5.8 hereto, all deficiencies  asserted
as a result of such  examinations or otherwise have been paid,  fully settled or
adequately  provided  for in the  Financials  and no issue has been  raised by a
Federal,  state, local or foreign Governmental Authority in any such examination
which,  by application of the same or similar  principles,  could  reasonably be
expected to result in a proposed  deficiency for any subsequent  taxable period.
No other  deficiency  for any  Charges has been  proposed,  asserted or assessed
against any of the Company or its Subsidiaries by any Federal,  state,  local or
foreign Governmental  Authority.  Except as set forth on Schedule 5.8 hereto, no
Federal, state, local or foreign tax audits or other administrative  proceedings
or court  proceedings  are  presently  pending with regard to any Charges or tax
returns  of any of the  Company  or its  Subsidiaries.  Except as  described  in
Schedule  5.8 hereto,  none of the Company or its  Subsidiaries  has executed or
filed with the IRS or any other  Governmental  Authority  any agreement or other
document extending, or having the effect of extending, the period of time within
which to file a tax return,  report or statement  which has not since been filed
or the period for  assessment or collection of any Charges.  None of the Company
or its  subsidiaries  has agreed or has been  requested to or has an application
pending to make any adjustment under IRC Section 481(a) by reason of a change in

                                       16

<PAGE>



accounting  method or  otherwise.  Except as set forth on  Schedule  5.8 hereto,
neither the Company nor any of its  Subsidiaries  is a party to, bound by or has
any obligation under any tax sharing or similar agreement or arrangement.

         5.9.  No  Litigation.  Except as set forth on Schedule  5.9 hereto,  no
material action,  claim or proceeding is now pending or, to the knowledge of the
Company or any of its Subsidiaries, threatened against any of the Company or any
of its Subsidiaries,  at law, in equity or otherwise,  before any court,  board,
commission,  agency or instrumentality  of any Federal,  state, local or foreign
government or of any agency or subdivision  thereof, or before any arbitrator or
panel of  arbitrators  nor to the  knowledge of any of the Company or any of its
Subsidiaries does a state of facts exist which is reasonably likely to give rise
to such  proceedings.  None of the  matters  set  forth  therein  questions  the
validity of any of this Agreement or the Ancillary Documents or any action taken
or to be taken pursuant  thereto,  or would have either  individually  or in the
aggregate a Material Adverse Effect.

         5.10.  Other  Contracts.  The Company has  previously  disclosed to the
Purchaser each agreement, contract, lease, sublease, promissory note or evidence
of indebtedness (whether written or oral) that involves the payment or potential
payment by or to the Company or any of its Subsidiaries of more than One Hundred
Thousand Dollars  ($100,000) or that is otherwise  individually  material to the
business of the Company or such Subsidiary.

         Each of such  disclosed  agreements,  contracts,  commitments,  leases,
plans and other instruments, documents and undertakings is valid and enforceable
in accordance  with its terms,  except to the extent that (a) enforcement may be
limited by or subject to the  principles of public policy and any bankruptcy and
insolvency,  reorganization,  moratorium  or similar  laws now or  hereafter  in
effect relating to or limited to creditors'  rights generally and (b) the remedy
of specific  performance and injunctive and other forms of equitable  relief are
subject to certain  equitable  defenses  and to the  discretion  of the court or
other similar entity before which any proceeding therefor may be brought. To the
knowledge of the Company, there does not exist any default by any third party to
any such  agreement,  contract,  commitment,  lease,  plan or other  instrument,
document or undertaking which default would have a Material Adverse Effect.

         5.11.  Licenses.  The  Company or any of its  Subsidiaries  hold active
licenses, permits or authorizations to transact business

                                       17

<PAGE>



(collectively,  the "Licenses") in all jurisdictions  where the conduct of their
business  requires such License  unless the failure to obtain such License would
not result in a Material  Adverse Effect.  Except as set forth on Schedule 5.11,
no such License is the subject of a proceeding  for  suspension or revocation or
any similar  proceedings  and to the Company's  knowledge no such  suspension or
revocation has been threatened by any licensing authority.

         5.12.  Capital Structure of the Company.  The entire authorized capital
stock of the Company  consists  solely of 25,000,000  shares of common stock, no
par value, of which 6,022,000 shares are issued and  outstanding,  and 5,000,000
shares of preferred stock, no par value,  none of which are outstanding.  All of
the issued and outstanding shares of capital stock of the Company have been duly
authorized,  are not  subject  to  preemptive  rights  and were  issued  in full
compliance with all federal, state and local laws, rules and regulations. Except
for the Securities and options to purchase Common Stock and warrants to purchase
Common Stock as set forth on Schedule 5.12 hereto and the options issuable under
the  Company's  Stock Option Plan to purchase  600,000  shares of Common  Stock,
there are no outstanding or authorized subscriptions,  options, warrants, calls,
commitments,  agreements or  arrangements  of any kind relating to the issuance,
transfer,  delivery or sale of any  additional  shares of capital stock or other
securities  of the  Company,  including,  but  not  limited  to,  any  right  of
conversion  or  exchange  under any  outstanding  security,  agreement  or other
instrument.  None of the options and warrants to purchase Common Stock will have
their vesting period  accelerated as a result of this  Agreement,  the Ancillary
Agreements and the transactions  contemplated hereby and thereby (other than any
subsequent tender offer by Conseco, Inc.). Except as set forth on Schedule 5.12,
there  are no  authorized  or  outstanding  voting  agreements,  voting  trusts,
proxies, stockholder agreements,  rights to purchase, transfer restrictions,  or
other  similar  arrangements  with  respect to any of the  capital  stock of the
Company  of which  the  Company  has  knowledge.  There  are no  outstanding  or
authorized stock  appreciation,  phantom stock or similar rights with respect to
the capital stock of the Company. The Company has no indebtedness for dividends,
interest or other distributions  declared or accumulated but unpaid with respect
to any  securities  of the  Company.  No  Person  has a claim  arising  out of a
violation of any  preemptive  rights of a  stockholder  of the Company,  nor any
claim  based  upon  ownership,  repurchase  or  redemption  of any shares of the
Company's capital stock.


                                       18

<PAGE>



         5.13.  Broker's or Finder's Fee. No agent,  broker,  investment banker,
person or firm acting on behalf of or under the  authority  of the Company is or
will be entitled to any  broker's or  finder's  fee or any other  commission  or
similar fee directly or indirectly  from the Company in  connection  with any of
the transactions contemplated by this Agreement.

         5.14.  Disclosure.  The Company has not withheld from the Purchaser any
material  facts  relating  to  the  assets,  properties,  operations,  financial
condition,  or prospects of the Company.  No  representation  or warranty of the
Company  in  this  Agreement  or the  Ancillary  Agreements,  and  no  statement
contained in any  certificate  or other  instrument  delivered by the Company in
connection with the transactions contemplated by this Agreement or the Ancillary
Agreements  contains or will contain any untrue statement of a material fact, or
omits  or will  omit to state a  material  fact  necessary  in order to make the
statements contained herein or therein not misleading.

VI.  AFFIRMATIVE COVENANTS

         The Company  covenants  and agrees  that,  unless the  Purchaser  shall
otherwise consent in writing, from and after the date hereof and until March 12,
2000:

         6.1.  Maintenance  of Existence  and Conduct of  Business.  The Company
shall and shall cause each of its Subsidiaries to (a) do or cause to be done all
things  necessary  to preserve  and keep in full force and effect its  corporate
existence, including, without limitation, all Licenses or similar qualifications
required by them to engage in their business in all  jurisdictions in which they
are at the time so engaged;  (b) continue to conduct its business  substantially
as now  conducted  or as  otherwise  permitted  hereunder;  and (c) at all times
maintain,  preserve and protect all of its  trademarks  and tradenames (if any),
and preserve all the remainder of its material property, in use or useful in the
conduct of its  business  and keep the same in good  repair,  working  order and
condition  (taking into  consideration  ordinary wear and tear) and from time to
time make,  or cause to be made,  all needful and proper  repairs,  renewals and
replacements,  betterments  and  improvements  thereto  consistent with industry
practices,  so that the  business  carried  on in  connection  therewith  may be
properly and advantageously conducted at all times.

         6.2.  Payment of Obligations.  (a) Subject to subsection (b) below, the
Company shall and shall cause each of its Subsidiaries

                                       19

<PAGE>



to pay and discharge or cause to be paid and discharged all its Indebtedness, as
and when due and payable (including any applicable grace period).

         (b)   Notwithstanding   subsection  (a)  above,  the  Company  and  its
Subsidiaries  shall not be required to pay  Indebtedness so long as (i) it is in
good  faith  and  by  appropriate   proceedings   diligently   contesting   such
Indebtedness,  (ii) any reserve  required by GAAP shall have been made therefor,
and (iii) the contest will not result in the  forfeiture or loss of any asset or
property of the Company or its Subsidiaries other than cash or its equivalent.

         6.3.  Books and Records.  The Company shall and shall cause each of its
Subsidiaries  to keep adequate  records and books of account with respect to its
business activities, in which proper entries,  reflecting all of their financial
transactions,  are made in accordance  with GAAP and on a basis  consistent with
the Financials.

VII.  SECURITIES LAW MATTERS

         Each certificate or instrument representing the Securities shall bear a
legend substantially in the following form:

         "THE SECURITIES  REPRESENTED BY THIS  CERTIFICATE HAVE BEEN ACQUIRED BY
         THE HOLDER PURSUANT TO A SECURITIES  PURCHASE AGREEMENT DATED MARCH 12,
         1998  BY  AND  BETWEEN   GENERAL   ACCEPTANCE   CORPORATION  AND  CIHC,
         INCORPORATED,  AND HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
         1933, AS AMENDED ("THE ACT"), OR ANY APPLICABLE  STATE SECURITIES LAWS.
         THESE SECURITIES MAY NOT BE SOLD,  TRANSFERRED OR OTHERWISE DISPOSED OF
         IN THE  ABSENCE  OF  REGISTRATION,  UNDER THE ACT,  BASED ON AN OPINION
         LETTER OF COUNSEL REASONABLY SATISFACTORY TO THE COMPANY OR A NO-ACTION
         LETTER FROM THE SECURITIES AND EXCHANGE COMMISSION."

VIII.  MISCELLANEOUS

         8.1.  Press  Releases.  Except  as  required  by  applicable  law,  the
Purchaser  and the Company  will not give notice to third  parties or  otherwise
make  any  public  statement  or  releases  concerning  this  Agreement  or  the
transactions  contemplated  hereby except for such written  information as shall
have been  approved as to form and content by the other  party,  which  approval
shall not be unreasonably withheld.


                                       20

<PAGE>



         8.2. Expenses.  The Company will pay its own costs and expenses and the
costs and expenses of the Purchaser incident to preparing for, entering into and
carrying  out  this  Agreement  and  the   consummation   of  the   transactions
contemplated hereby.

         8.3. Indemnification. (a) The Company shall indemnify and hold harmless
the  Purchaser  against and from any losses,  claims,  damages,  liabilities  or
expenses  ("Losses") insofar as the Losses (or actions in respect thereof) arise
out of or are based upon (i) the falsity or incorrectness as of the Closing Date
of any  representation  or warranty of the Company contained in or made pursuant
to this Agreement or any of the Ancillary  Agreements,  or (ii) the existence of
any condition,  event or fact  constituting,  or which with notice or passage of
time,  or both,  would  constitute  a default  in the  observance  of any of the
Company's  undertakings  or  covenants  under or  pursuant  to the  Articles  of
Incorporation.  The  Company  shall  also  pay  all  reasonable  attorneys'  and
accountants'  fees and  costs and  court  costs  incurred  by the  Purchaser  in
enforcing   the   indemnification   provided   for  in  this   Section   8.3(a).
Notwithstanding  the foregoing,  the Company  expressly  agrees and acknowledges
that the right of  indemnification  granted herein to the Purchaser shall not be
deemed to be the  exclusive  remedy  available to the  Purchaser  for any of the
matters described in this Section 8.3(a).

         (b) The Purchaser shall indemnify and hold harmless the Company against
and from any Losses insofar as the Losses (or actions in respect  thereof) arise
out of or are based upon the falsity or  incorrectness as of the Closing Date of
any representation or warranty of the Purchaser contained in or made pursuant to
this Agreement or any of the Ancillary Agreements.  The Purchaser shall also pay
all  reasonable  attorneys'  and  accountants'  fees and costs  and court  costs
incurred by the Company in enforcing  the  indemnification  provided for in this
Section 8.3(b).  Notwithstanding  the foregoing,  the Purchaser expressly agrees
and acknowledges that the right of indemnification granted herein to the Company
shall not be deemed to be the exclusive  remedy available to the Company for any
of the matters described in this Section 8.3(b).

         8.4.  Assignment.  Neither  party may assign any of its rights,  title,
interest, remedies, powers and duties hereunder without prior written consent of
the  other  parties  hereto.   However,  the  Company  hereby  consents  to  the
Purchaser's assignments, at any time or times, of any of the Purchaser's rights,
title, interests, remedies, powers and duties hereunder, whether evidenced by a

                                       21

<PAGE>



writing or not, to any of the Affiliates of the Purchaser that are  Subsidiaries
of Conseco,  Inc. The Company agrees that it will use its best efforts to assist
and  cooperate  with the  Purchaser  in any manner  reasonably  requested by the
Purchaser to effect such assignments.

         8.5. Remedies.  The Purchaser' rights and remedies under this Agreement
shall be cumulative and  nonexclusive of any other rights and remedies which the
Purchaser may have under any other agreement,  including without limitation, the
Ancillary Agreements, by operation of law or otherwise.

         8.6. Waiver of Jury Trial.  The parties hereto waive all right to trial
by jury in any action or  proceeding  to enforce or defend any rights under this
Agreement or the Ancillary Agreements.

         8.7.  Arbitration.  If a dispute  arises as to  interpretation  of this
Agreement,  it shall be decided  finally by three  arbitrators in an arbitration
proceeding  conforming  to the  Rules of the  American  Arbitration  Association
applicable  to commercial  arbitration.  The  arbitrators  shall be appointed as
follows:  one by the Company, one by the Purchaser and the third by the said two
arbitrators,  or,  if they  cannot  agree,  then the third  arbitrator  shall be
appointed by the American Arbitration Association. The third arbitrator shall be
chairman of the panel and shall be impartial.  The arbitration  shall take place
in Carmel,  Indiana.  The  decision  of a majority of the  Arbitrators  shall be
conclusively  binding  upon the parties and final,  and such  decision  shall be
enforceable  as a judgment in any court of  competent  jurisdiction.  Each party
shall pay the fees and expenses of the  arbitrator  appointed by it, its counsel
and its witnesses.  The parties shall share equally the fees and expenses of the
impartial arbitrator.

         8.8. Severability.  Wherever possible, each provision of this Agreement
shall  be  interpreted  in  such  manner  as to be  effective  and  valid  under
applicable law, but if any provision of this Agreement shall be prohibited by or
invalid under  applicable law, such provision shall be ineffective to the extent
of such  prohibition or invalidity,  without  invalidating the remainder of such
provision or the remaining provisions of this Agreement.

         8.9. Parties.  This Agreement and the other Ancillary  Agreements shall
be binding upon, and inure to the benefit of, the successors of the Company, and
the successors and assigns of the Purchaser.


                                       22

<PAGE>



         8.10. Conflict of Terms. Except as otherwise provided in this Agreement
or any of the  Ancillary  Agreements  by specific  reference  to the  applicable
provisions of this Agreement, if any provision contained in this Agreement is in
conflict  with,  or  inconsistent  with,  any  provision in any of the Ancillary
Agreements, the provision contained in this Agreement shall govern and control.

         8.11.  GOVERNING LAW.  EXCEPT AS OTHERWISE  EXPRESSLY  PROVIDED IN THIS
AGREEMENT OR IN ANY OF THE ANCILLARY AGREEMENTS, IN ALL RESPECTS,  INCLUDING ALL
MATTERS OF  CONSTRUCTION,  VALIDITY  AND  PERFORMANCE,  THIS  AGREEMENT  AND THE
OBLIGATIONS  ARISING  HEREUNDER SHALL BE GOVERNED BY, AND CONSTRUED AND ENFORCED
IN  ACCORDANCE  WITH,  THE LAWS OF THE STATE OF INDIANA  APPLICABLE TO CONTRACTS
MADE AND  PERFORMED  IN SUCH STATE,  WITHOUT  REGARD TO THE  PRINCIPLES  THEREOF
REGARDING  CONFLICT OF LAWS,  AND ANY  APPLICABLE  LAWS OF THE UNITED  STATES OF
AMERICA. THE PURCHASER AND THE COMPANY AGREE TO SUBMIT TO PERSONAL  JURISDICTION
AND TO WAIVE ANY  OBJECTION  AS TO VENUE IN THE  FEDERAL OR STATE  COURTS IN THE
COUNTY OF MARION,  STATE OF  INDIANA.  SERVICE OF PROCESS ON THE  COMPANY OR THE
PURCHASER IN ANY ACTION  ARISING OUT OF OR RELATING TO THIS  AGREEMENT OR ANY OF
THE  ANCILLARY  AGREEMENTS  SHALL BE  EFFECTIVE  IF MAILED TO SUCH  PARTY AT THE
ADDRESS  LISTED IN SECTION  8.12  HEREOF.  NOTHING  HEREIN  SHALL  PRECLUDE  THE
PURCHASER OR THE COMPANY FROM  BRINGING SUIT OR TAKING OTHER LEGAL ACTION IN ANY
OTHER JURISDICTION.

         8.12.  Notices.  Except as otherwise  provided  herein,  whenever it is
provided herein that any notice, demand, request, consent, approval, declaration
or  other  communication  shall or may be  given  to or  served  upon any of the
parties by another, or whenever any of the parties desires to give or serve upon
another any  communication  with  respect to this  Agreement,  each such notice,
demand, request, consent, approval,  declaration or other communication shall be
in writing and either shall be delivered in person with receipt  acknowledged or
by registered or certified mail, return receipt requested,  postage prepaid,  or
telecopied and confirmed by telecopy answer back, addressed as follows:

         (a)  If to the Purchaser at:

                           11825 North Pennsylvania Street
                           Carmel, Indiana 46032
                           Attention: John J. Sabl
                           Facsimile: (317) 817-6327


                                       23

<PAGE>



         (b)  If to the Company at:

                           1025 Acuff Road
                           Bloomington, Indiana 47404
                           Attention: Chief Financial Officer
                           Facsimile: (812) 337-6029

                  With copies to:

                           Hackman McClarnon Hulett & Cracraft
                           Suite 2400 One Indiana Square
                           Indianapolis, Indiana 46204
                           Attention: Marvin L. Hackman
                           Facsimile: (317) 686-3288

or at such  other  address  as may be  substituted  by  notice  given as  herein
provided.  The giving of any notice required  hereunder may be waived in writing
by the party  entitled to receive such notice.  Every notice,  demand,  request,
consent, approval,  declaration or other communication hereunder shall be deemed
to have been duly  given or  served on the date on which  personally  delivered,
with  receipt  acknowledged,  or  upon  receipt  if the  same  shall  have  been
telecopied  and  confirmed by telecopy  answer back or three (3)  Business  Days
after the same shall have been  deposited in the United States mail.  Failure or
delay in delivering copies of any notice, demand,  request,  consent,  approval,
declaration or other  communication  to the persons  designated above to receive
copies  shall in no way  adversely  affect  the  effectiveness  of such  notice,
demand, request, consent, approval, declaration or other communication.

         8.13.  Survival.  The representations and warranties of the Company and
the  Purchaser  in this  Agreement  shall  survive the  execution,  delivery and
acceptance  hereof by the parties  hereto and the Closing for a period ending on
March 12, 2000.


         8.14.  Section  Titles.  The  Section  titles  and  Table  of  Contents
contained  in this  Agreement  are and shall be without  substantive  meaning or
content of any kind  whatsoever and are not a part of the agreement  between the
parties hereto.

         8.15.  Counterparts.  This  Agreement  may be executed in any number of
separate  counterparts,  each  of  which  shall,  collectively  and  separately,
constitute one agreement.


                                       24


<PAGE>

         IN WITNESS  WHEREOF,  this  Agreement  has been duly executed as of the
date first written above.



                                                  CIHC, INCORPORATED
                                                    As the Purchaser



                                                  By:/s/WILLIAM T. DEVANNEY
                                                     ---------------------------
                                                     William T. Devanney, Senior
                                                        Vice President


                                                  GENERAL ACCEPTANCE CORPORATION
                                                    As the Company



                                                  By:/s/JAMES J. LARKIN
                                                     ---------------------------
                                                     James J. Larkin, Chief
                                                       Executive Officer




























                          SECURITIES PURCHASE AGREEMENT


                           Dated as of March 12, 1998


                                     between

                                MALVIN L. ALGOOD
                                RUSSELL E. ALGOOD
                                 JOHN G. ALGOOD
                                  JANET ALGOOD
                                  SHIRLEY COOK
                                 STEVEN H. COOK
                       JEFFERY J. ALGOOD IRREVOCABLE TRUST
                        DAVID R. ALGOOD IRREVOCABLE TRUST
                       STUART R. ALGOOD IRREVOCABLE TRUST

                                       and

                               CIHC, INCORPORATED





<PAGE>



                                TABLE OF CONTENTS

Section                                                                   Page
- -------                                                                   ---- 

     1.  Definitions.....................................................  1

     2.  The Purchase of Securities......................................  4

     3.  Conditions Precedent
         3.1.  Conditions to the Purchase................................  5

     4.  Representations and Warranties of the Purchaser
         4.1.  Organization..............................................  6
         4.2.  Due Execution, Delivery and Performance
                             of the Agreement............................  6
         4.3.  Investment Representation.................................  7

     5.  Representations and Warranties of the Company
         5.1.  Enforceable Obligations...................................  7
         5.2.  Ownership of Securities; All Securities...................  8
         5.3.  No Litigation ............................................  8
         5.4.  Broker's or Finder's Fees ................................  8

     6.  Securities Law Matters..........................................  8

     7.  Miscellaneous
         7.1.  Press Releases............................................  8
         7.2.  Expenses..................................................  9
         7.3.  Indemnification...........................................  9
         7.4.  Assignment................................................  9
         7.5.  Remedies..................................................  10
         7.6.  Waiver of Jury Trial......................................  10
         7.7.  Arbitration...............................................  10
         7.8.  Severability..............................................  10
         7.9.  Parties...................................................  10
         7.10. Conflict of Terms.........................................  10
         7.11. Governing Law.............................................  10
         7.12. Notices...................................................  11
         7.13. Survival..................................................  12
         7.14. Section Titles............................................  12
         7.15. Counterparts..............................................  12


EXHIBIT A - COPY OF DEBENTURES
EXHIBIT B - FORM OF COMPANY  SECURITIES  PURCHASE  AGREEMENT 
EXHIBIT C - FORM OF REAL ESTATE  PURCHASE  AGREEMENT  


                                       i

<PAGE>

EXHIBIT D - FORM OF  EMPLOYMENT  AGREEMENT FOR MALVIN ALGOOD 
EXHIBIT E - FORM OF EMPLOYMENT AGREEMENT FOR RUSSELL ALGOOD














                                       ii

<PAGE>

                          SECURITIES PURCHASE AGREEMENT

         SECURITIES PURCHASE AGREEMENT,  dated as of March 12, 1998 by and among
MALVIN L. ALGOOD, RUSSELL E. ALGOOD, JOHN G. ALGOOD, JANET ALGOOD, SHIRLEY COOK,
STEVEN H. COOK, JEFFERY J. ALGOOD IRREVOCABLE TRUST, DAVID R. ALGOOD IRREVOCABLE
TRUST  and  STUART  R.  ALGOOD  IRREVOCABLE  TRUST  (the  "Sellers")  and  CIHC,
INCORPORATED, a Delaware corporation (the "Purchaser").

                              W I T N E S S E T H:

         WHEREAS,  upon the  terms  and  conditions  hereinafter  provided,  the
Sellers have agreed to sell to the  Purchaser,  and the  Purchaser has agreed to
purchase from the Sellers,  $4,750,000 of 12% Subordinated  Convertible Notes of
General Acceptance Corporation,  a Delaware corporation (the "Company"),  copies
of which are attached hereto as Exhibit A (the  "Debentures")  convertible  into
shares of Common Stock,  no par value,  of the Company (the "Common  Stock") and
3,814,000  shares of Common  Stock held by the  Sellers  for $.30 per share (the
Debentures  and  the  Common  Stock  are  together  referred  to  herein  as the
"Securities").

         NOW,  THEREFORE,  in  consideration  of the premises and the  covenants
hereinafter contained, it is agreed as follows:

I.       DEFINITIONS

         In addition to the defined terms  appearing  above,  capitalized  terms
used in this Agreement shall have (unless otherwise  provided  elsewhere in this
Agreement) the following respective meanings when used herein:

         "Affiliate"  shall mean,  with  respect to any Person,  (i) each Person
that,  directly  or  indirectly,   owns  or  controls,   whether  of  record  or
beneficially, or as a trustee, guardian or other fiduciary, 5 percent or more of
the Stock  having  ordinary  voting  power in the  election of directors of such
Person,  (ii) each Person that  controls,  is  controlled  by or is under common
control with such Person or any Affiliate of such Person,  or (iii) each of such
Person's  officers,  directors  and  general  partners.  For the purpose of this
definition,  "control"  of a Person  shall  mean  the  possession,  directly  or
indirectly,  of the power to direct or cause the direction of its  management or
policies,  whether  through the ownership of voting  securities,  by contract or
otherwise.  For purposes of this definition the Purchaser shall not be deemed to
be an Affiliate of the Company or any of the Affiliates of the Company 

                                       1

<PAGE>

by reason of the purchase of the Debentures.

         "Agreement" shall mean this Securities  Purchase  Agreement,  including
all  amendments,  modifications  and  supplements  hereto  and  any  appendices,
exhibits  or  schedules  to  any of the  foregoing,  and  shall  refer  to  this
Securities  Purchase  Agreement  as the same may be in  effect  at the time such
reference becomes operative.

         "Ancillary   Agreements"   shall  mean  any   supplemental   agreement,
undertaking,  instrument, document or other writing executed by the Sellers, the
Company  or any of  its  Subsidiaries  or by  any  of  their  Stockholders  as a
condition to purchasing any of the Securities  under this Agreement or otherwise
in connection herewith,  including, without limitation, the Real Estate Purchase
Agreement and the Company Securities Purchase.

         "Board" shall mean the Company's Board of Directors.

         "Business Day" shall mean any day that is not a Saturday, a Sunday or a
day on which  banks  are  required  or  permitted  to be  closed in the State of
Indiana.

         "Closing  Date" shall mean that date upon which the Closing  occurs and
shall be a date agreed upon between the Company and the  Purchaser and "Closing"
shall mean the moment on the Closing  Date on which the purchase and sale of the
Securities is made.

         "Company  Securities  Purchase  Agreement"  shall  mean the  Securities
Purchase Agreement by and among Purchaser and the Company,  in substantially the
form attached hereto as Exhibit B.

         "Default"  shall  mean any event  which,  with the  passage  of time or
notice or both, would, unless cured or waived, become an Event of Default.

         "GAAP"  shall mean  generally  accepted  accounting  principles  in the
United States of America as in effect from time to time.

         "Indebtedness"  of any Person shall mean (i) all  indebtedness  of such
Person for borrowed money (including, without limitation,  reimbursement and all
other  obligations with respect to surety bonds,  letters of credit and bankers'
acceptances,  whether or not matured),  but not including  accounts  payable and
other obligations to trade creditors and normal operating expenses characterized
as liabilities incurred in the ordinary course of business, (ii) all obligations
evidenced by notes, bonds, debentures or similar


                                        2

<PAGE>



instruments  (except  where  such  instruments  evidence  repayment  of  amounts
referred to in subparagraph (i)), (iii) all Capital Lease Obligations,  and (iv)
in the case of the Company, the Debentures.

         "Licenses"  shall  have the  meaning  assigned  to such term in Section
5.19; individually a "License."

         "Lien" shall mean any mortgage or deed of trust, pledge, hypothecation,
assignment,   deposit  arrangement,  lien,  Charge,  claim,  security  interest,
easement or  encumbrance,  preference,  priority or other security  agreement or
preferential  arrangement of any kind or nature whatsoever  (including,  without
limitation,  any Capital Lease or title retention agreement, any financing lease
having  substantially the same economic effect as any of the foregoing,  and the
filing of, or agreement to give, any financing  statement  perfecting a security
interest   under  the  Uniform   Commercial   Code  or  comparable  law  of  any
jurisdiction).

         "Material Adverse Effect" shall mean any material adverse effect on the
business,  assets,  operations,  or financial or other condition or prospects of
the Company or any of its Subsidiaries.

         "Obligations" shall mean any principal,  interest,  premium, penalties,
fees and other liabilities and obligations due under the documentation governing
any Indebtedness  (including  interest after the commencement of any bankruptcy,
insolvency,  rehabilitation,  liquidation,  conservation, supervision or similar
proceedings).

         "Person" shall mean any individual,  sole proprietorship,  partnership,
joint venture, trust,  unincorporated  organization,  association,  corporation,
limited liability company,  institution,  public benefit corporation,  entity or
government  (whether  Federal,  state,  county,  city,  municipal or  otherwise,
including,  without limitation,  any instrumentality,  division, agency, body or
department thereof).

         "Real Estate  Purchase  Agreement"  shall mean the Real Estate Purchase
Agreement  by and among the Company and Russell E. Algood in  substantially  the
form attached hereto as Exhibit C.

         "Securities Act" shall mean the Securities Act of 1933, as amended.

         "Senior  Indebtedness"  shall mean all Indebtedness under the Financing
Agreements whether or not existing or hereinafter  incurred and whether fixed or
contingent.


                                        3

<PAGE>



         "Stock" shall mean all shares,  options,  warrants,  general or limited
partnership  interests,  participations or other equivalents  (regardless of how
designated)  of or in a corporation,  partnership  or equivalent  entity whether
voting or nonvoting,  including,  without  limitation,  common stock,  preferred
stock, or any other "equity security" (as such term is defined in Rule 3a11-1 of
the General Rules and  Regulations  promulgated  by the  Securities and Exchange
Commission under the Securities Exchange Act of 1934, as amended).

         "Subsidiary"   shall  mean,  with  respect  to  any  Person,   (a)  any
corporation of which an aggregate of 50 percent or more of the outstanding Stock
(irrespective  of whether,  at the time,  Stock of any other class or classes of
such  corporation  shall  have or  might  have  voting  power by  reason  of the
happening of any  contingency)  is at the time,  directly or  indirectly,  owned
legally or beneficially  by such Person and/or one or more  Subsidiaries of such
Person,  and (b)  any  partnership  in  which  such  Person  and/or  one or more
Subsidiaries  of such  Person  shall have an  interest  (whether  in the form of
voting or  participation  in profits or capital  contribution)  of 50 percent or
more.

         "Transactions"  shall mean the purchase and sale of the  Securities  as
described in the recitals to this  Agreement,  and all  transactions  related or
incidental thereto.

         Any accounting term used in this Agreement shall have, unless otherwise
specifically  provided  herein,  the  meaning  customarily  given  such  term in
accordance with GAAP and all financial computations hereunder shall be computed,
unless  otherwise   specifically   provided  herein,  in  accordance  with  GAAP
consistently  applied and consistent with the Financials.  That certain terms or
computations  are explicitly  modified by the phrase "in  accordance  with GAAP"
shall in no way be construed to limit the foregoing.

         The words "herein," "hereof" and "hereunder" and other words of similar
import refer to this Agreement as a whole,  including the Exhibits and Schedules
hereto,  as the same may from time to time be amended,  modified or supplemented
and not to any  particular  section,  subsection  or  clause  contained  in this
Agreement. As used herein, the word "or" is not exclusive.

         Wherever from the context it appears  appropriate,  each term stated in
either the  singular or plural shall  include the  singular and the plural,  and
pronouns  stated in the  masculine,  feminine or neuter gender shall include the
masculine, the feminine and the


                                        4

<PAGE>



neuter.

II.      THE PURCHASE OF SECURITIES

         Subject to the terms and  conditions  herein,  on the Closing Date, the
Purchaser  agrees to purchase from the Sellers,  and the Sellers agree,  jointly
and  severally,  to sell  to the  Purchaser,  the  Debentures  for an  aggregate
purchase  price  of  $4,750,000  (General  Acceptance  Corporation  will pay the
accrued interest up to the Closing Date).  Copies of the Debentures are attached
hereto as Exhibit A. Subject to the terms and conditions  herein, on the Closing
Date, the Purchaser agrees to purchase from the Sellers,  and the Sellers agree,
jointly and severally, to sell to the Purchaser an aggregate of 3,814,000 shares
of  Common  Stock  for $.30 per  share;  provided,  however,  that in the  event
Purchaser,  or any of its affiliates  purchases  shares of Common Stock for more
than $.30 per share after the date hereof and until such time as  Purchaser  and
its affiliates  owns 100% of the outstanding  Common Stock,  if ever,  Purchaser
shall pay the  Sellers an  additional  aggregate  amount  equal to the number of
shares of Common Stock purchased  pursuant to this Agreement times the amount by
which the highest  price per share paid by Purchaser  for shares of Common Stock
exceeds $.30 per share. The Closing shall take place in Indianapolis, Indiana on
the Closing Date. On the Closing Date, the Sellers will deliver to the Purchaser
the Securities,  against  delivery by the Purchaser of the purchase price to the
Sellers in immediately available funds.

III.  CONDITIONS PRECEDENT

         3.1. Conditions to the Purchase. Notwithstanding any other provision of
this  Agreement and without  affecting in any manner the rights of the Purchaser
hereunder, the Sellers shall have no rights under this Agreement (but shall have
all applicable obligations hereunder),  and the Purchaser shall not be obligated
to make the purchases of the Securities hereunder,  unless and until each of the
following  conditions  precedent  shall  have  been  fulfilled  or waived by the
Purchaser, and the Sellers shall have delivered,  where applicable,  in form and
substance  satisfactory to the Purchaser,  and (unless otherwise indicated) each
dated the Closing Date:

         (a) All of the  representations and warranties of the Sellers contained
in this Agreement or in any of the Ancillary  Agreements shall be correct in all
material  respects as though made on and as of the Closing  Date,  except to the
extent that any such  representation or warranty expressly relates to an earlier
date.


                                        5

<PAGE>



         (b) The waiting  period (and any extension  thereof)  applicable to the
transactions  contemplated by this Securities  Purchase Agreement under the Hart
Scott Rodino Antitrust  Improvement Act shall have been terminated or shall have
otherwise expired.

         (c)  Resolutions  of the Board  certified by the Secretary or Assistant
Secretary of the Company, to be dated, duly adopted and in full force and effect
as of the Closing Date, authorizing (i) the consummation of the Transactions and
(ii) specific officers to execute and deliver the Ancillary Agreements.

         (d) Certificate of Existence from the Indiana Secretary of State, dated
the most recent  practicable  date prior to the Closing  Date,  showing that the
Company is organized and in good standing in the State of Indiana.

         (e) Each consent,  license and approval required in connection with the
execution, delivery, performance, validity and enforceability of this Agreement,
the  Ancillary  Agreements,  and  the  consummation  of the  Transactions;  such
consents,  licenses  and  approvals  shall be in full  force and  effect  and be
satisfactory in form and substance to the Purchaser.

         (f) A copy of the  certificate  of  incorporation  and  all  amendments
thereto of each of the  Company,  General  Acceptance  Corporation  Reinsurance,
Limited and copies of their  respective  by-laws all of which shall be certified
by the secretary or assistant  secretary of each respective  corporation as true
and correct as of the Closing Date.

         (g) The  closing  of the  transactions  under  the  Company  Securities
Purchase Agreement.

         (h) The  closing of the  transactions  under the Real  Estate  Purchase
Agreement  and  resolution of issues  related to the mortgage  provided by First
Chicago NBD  National  Bank in a manner  satisfactory  to  Purchaser in its sole
discretion.

         (i) The  Debentures  and 3,814,000  shares of Common Stock are free and
clear of all Liens.

         (j) Employment  Agreements for Malvin Algood and Russell Algood, copies
of which are attached hereto as Exhibits D and E, respectively,  shall have been
terminated  in  exchange  for full  payment  thereunder,  and Malvin  Algood and
Russell Algood shall have resigned from all of their  positions with the Company
and its


                                        6

<PAGE>



subsidiaries.

         (k)  Agreement by General  Electric  Capital  Corporation  to amend the
terms  of  its  loan  agreement  with  the  Company  which  amendment  shall  be
satisfactory to Purchaser in its sole discretion;

         (l)  Such additional information and  materials  as  the  Purchaser may
request.

IV.      REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

         The Purchaser makes the following representations and warranties to the
Sellers,  each and all of which shall survive the execution and delivery of this
Agreement  and the  Closing  until  the  Securities  are no  longer  held by the
Purchaser:

         4.1  Organization.  The  Purchaser  is a  corporation  duly  organized,
validly  existing,  and in good  standing  under  the  laws of the  state of its
incorporation  and it has full corporate  power and authority to enter into this
Agreement and to perform its  obligations  hereunder.  The Purchaser is a wholly
owned subsidiary of Conseco, Inc.

         4.2 Due  Execution,  Delivery and  Performance  of the  Agreement.  The
execution,  delivery,  and  performance  of this  Agreement  (i) have  been duly
authorized by all requisite corporate action by the Purchaser, and (ii) will not
violate the  Certificate  of  Incorporation  or Bylaws of the  Purchaser  or any
provision of any material indenture,  mortgage,  agreement,  contract,  or other
instrument  to  which  it is a  party  or by  which  it or any  of its  material
properties or assets are bound, or be in conflict with, result in a breach of or
constitute  (upon  notice  or lapse of time or both) a  default  under  any such
indenture, mortgage, agreement, contract, or other instrument. This Agreement is
a legal, valid, and binding obligation of the Purchaser  enforceable against the
Purchaser in accordance with its terms.

         4.3 Investment  Representation.  The Purchaser  represents and warrants
that  it is  purchasing  the  Securities  for its own  account,  for  investment
purposes and not with a view to the distribution  thereof.  The Purchaser agrees
that it will not, directly or indirectly, offer, transfer, sell, assign, pledge,
hypothecate or otherwise dispose of any of the Securities (or solicit any offers
to  buy,  purchase,  or  otherwise  acquire  or  take  a  pledge  of  any of the
Securities), except in compliance with the Securities Act of


                                        7

<PAGE>



1933,  as amended  (the "Act"),  the rules and  regulations  thereunder  and any
applicable state securities laws.

V.       REPRESENTATIONS AND WARRANTIES OF THE COMPANY

         To induce the Purchaser to purchase the Securities as herein  provided,
the Sellers,  jointly and  severally,  make the  following  representations  and
warranties to the  Purchaser,  each and all of which shall survive the execution
and delivery of this Agreement and the Closing:

         5.1. Enforceable Obligations.  The execution,  delivery and performance
by  the  Sellers  of  this  Agreement  and  the  Ancillary  Agreements  and  all
instruments  and documents to be delivered by the Sellers:  (i) will not violate
any law or regulation,  including any and all Federal and state securities laws,
or any order or decree of any court or governmental instrumentality; (ii) except
as set forth on Schedule 5.1, will not, in any material  respect,  conflict with
or result  in the  breach  or  termination  of,  constitute  a default  under or
accelerate any performance required by, any indenture,  mortgage, deed of trust,
lease,  agreement or other  instrument to which any of the Sellers is a party or
by which any of the Sellers or any of their  property  is bound;  and (iii) will
not result in the creation or imposition of any Lien upon any of the Securities.
Except as set forth on Schedule 5.1, no consent,  waiver or authorization of, or
filing  with,  any  Person  (including,  without  limitation,  any  Governmental
Authority),  which has not been  obtained as of the Closing  Date is required in
connection  with the execution,  delivery,  performance  by, or validity of this
Agreement   or  the   Ancillary   Agreements.   All  such   consents,   waivers,
authorizations  and  filings,  except as set forth on  Schedule  5.1,  have been
obtained or made.  On or prior to the Closing Date,  each of this  Agreement and
the Ancillary  Agreements shall have been duly executed and delivered by each of
the Sellers and each shall then constitute a legal, valid and binding obligation
of the Sellers  enforceable  against the Sellers in  accordance  with its terms,
except to the extent  that (a)  enforcement  may be limited by or subject to the
principles of public policy and any bankruptcy and  insolvency,  reorganization,
moratorium or similar laws now or hereafter in effect  relating to or limited to
creditors'  rights  generally  and (b) the remedy of  specific  performance  and
injunctive and other forms of equitable relief are subject to certain  equitable
defenses and to the discretion of the court or other similar entity before which
any proceeding thereafter may be brought.



                                        8

<PAGE>



         5.2. Ownership of Securities; All Securities. The Sellers have good and
marketable  title to all of the  Securities,  free and clear of all  Liens.  The
Securities  include all of the  securities  of the  Company  owned by any of the
Sellers.

         5.3. No  Litigation.  No material  action,  claim or  proceeding is now
pending  or, to the  knowledge  of the  Sellers,  threatened  against any of the
Sellers, at law, in equity or otherwise,  before any court,  board,  commission,
agency or instrumentality of any Federal,  state, local or foreign government or
of any  agency or  subdivision  thereof,  or before any  arbitrator  or panel of
arbitrators  nor to the  knowledge  of any of the Sellers  does a state of facts
exist  which  is  reasonably  likely  to give  rise to  such  proceedings  which
questions the validity of any of this  Agreement or the  Ancillary  Documents or
any action taken or to be taken pursuant thereto.

         5.4. Broker's or Finder's  Fee. No agent,  broker,  investment  banker,
person or firm acting on behalf of or under the  authority of any of the Sellers
is or will be entitled to any broker's or finder's  fee or any other  commission
or similar fee directly or indirectly from the Company in connection with any of
the transactions contemplated by this Agreement.

VI.  SECURITIES LAW MATTERS

         Each certificate or instrument representing the Securities shall bear a
legend substantially in the following form:

         "THE SECURITIES  REPRESENTED BY THIS  CERTIFICATE HAVE BEEN ACQUIRED BY
         THE HOLDER PURSUANT TO A SECURITIES  PURCHASE AGREEMENT DATED APRIL 11,
         1997 BY AND BETWEEN GENERAL ACCEPTANCE CORPORATION AND CAPITOL AMERICAN
         LIFE  INSURANCE  COMPANY,  AND  HAVE  NOT  BEEN  REGISTERED  UNDER  THE
         SECURITIES ACT OF 1933, AS AMENDED ("THE ACT"), OR ANY APPLICABLE STATE
         SECURITIES  LAWS.  THESE  SECURITIES  MAY NOT BE SOLD,  TRANSFERRED  OR
         OTHERWISE  DISPOSED OF IN THE ABSENCE OF  REGISTRATION,  UNDER THE ACT,
         BASED ON AN OPINION LETTER OF COUNSEL  REASONABLE  SATISFACTORY  TO THE
         COMPANY  OR  A  NO-ACTION  LETTER  FROM  THE  SECURITIES  AND  EXCHANGE
         COMMISSION."

VII.  MISCELLANEOUS

         7.1.  Press  Releases.  Except  as  required  by  applicable  law,  the
Purchaser and the Sellers will not give notice to third parties


                                        9

<PAGE>



or otherwise make any public statement or releases  concerning this Agreement or
the  transactions  contemplated  hereby except for such written  information  as
shall have been  approved in writing as to form and content by the other  party,
which approval shall not be unreasonably withheld.

         7.2.  Expenses.  The Sellers  will pay their own costs and expenses and
the  Purchaser  will pay its own costs and expenses  incident to preparing  for,
entering  into and  carrying  out this  Agreement  and the  consummation  of the
transactions contemplated hereby.

         7.3. Indemnification. (a) The Sellers shall indemnify and hold harmless
the  Purchaser  against and from any losses,  claims,  damages,  liabilities  or
expenses  ("Losses") insofar as the Losses (or actions in respect thereof) arise
out of or are based upon the falsity or  incorrectness as of the Closing Date of
any  representation  or warranty of the Sellers contained in or made pursuant to
this  Agreement or any of the Ancillary  Agreements.  The Sellers shall also pay
all  reasonable  attorneys'  and  accountants'  fees and costs  and court  costs
incurred by the Purchaser in enforcing the indemnification  provided for in this
Section 7.3(a).  Notwithstanding the foregoing,  the Sellers expressly agree and
acknowledge  that the right of  indemnification  granted herein to the Purchaser
shall not be deemed to be the  exclusive  remedy  available to the Purchaser for
any of the matters described in this Section 7.3(a).

         (b) The Purchaser shall indemnify and hold harmless the Sellers against
and from any Losses insofar as the Losses (or actions in respect  thereof) arise
out of or are based upon the falsity or  incorrectness as of the Closing Date of
any representation or warranty of the Purchaser contained in or made pursuant to
this Agreement or any of the Ancillary Agreements.  The Purchaser shall also pay
all  reasonable  attorneys'  and  accountants'  fees and costs  and court  costs
incurred by the Sellers in enforcing  the  indemnification  provided for in this
Section 7.3(b).  Notwithstanding  the foregoing,  the Purchaser expressly agrees
and acknowledges that the right of indemnification granted herein to the Sellers
shall not be deemed to be the exclusive  remedy available to the Sellers for any
of the matters described in this Section 7.3(b).

         7.4.  Assignment.  Neither  party may assign any of its rights,  title,
interest, remedies, powers and duties hereunder without prior written consent of
the other parties hereto. However, the


                                       10

<PAGE>



Sellers hereby consent to the Purchaser's assignments,  at any time or times, of
any of the Purchaser's rights,  title,  interests,  remedies,  powers and duties
hereunder,  whether  evidenced by a writing or not, to any of the  Affiliates of
the Purchaser that are Subsidiaries of Conseco, Inc. The Sellers agree that they
will use their best efforts to assist and  cooperate  with the  Purchaser in any
manner reasonably requested by the Purchaser to effect such assignments.

         7.5. Remedies. The Purchaser's rights and remedies under this Agreement
shall be cumulative and  nonexclusive of any other rights and remedies which the
Purchaser may have under any other agreement,  including without limitation, the
Ancillary Agreements, by operation of law or otherwise.

         7.6. Waiver of Jury Trial.  The parties hereto waive all right to trial
by jury in any action or  proceeding  to enforce or defend any rights under this
Agreement or the Ancillary Agreements.

         7.7.  Arbitration.  If a dispute  arises as to  interpretation  of this
Agreement,  it shall be decided  finally by three  arbitrators in an arbitration
proceeding  conforming  to the  Rules of the  American  Arbitration  Association
applicable  to commercial  arbitration.  The  arbitrators  shall be appointed as
follows:  one by the Sellers, one by the Purchaser and the third by the said two
arbitrators,  or,  if they  cannot  agree,  then the third  arbitrator  shall be
appointed by the American Arbitration Association. The third arbitrator shall be
chairman of the panel and shall be impartial.  The arbitration  shall take place
in Carmel,  Indiana.  The  decision  of a majority of the  Arbitrators  shall be
conclusively  binding  upon the parties and final,  and such  decision  shall be
enforceable  as a judgment in any court of  competent  jurisdiction.  Each party
shall pay the fees and expenses of the  arbitrator  appointed by it, its counsel
and its witnesses.  The parties shall share equally the fees and expenses of the
impartial arbitrator.

         7.8. Severability.  Wherever possible, each provision of this Agreement
shall  be  interpreted  in  such  manner  as to be  effective  and  valid  under
applicable law, but if any provision of this Agreement shall be prohibited by or
invalid under  applicable law, such provision shall be ineffective to the extent
of such  prohibition or invalidity,  without  invalidating the remainder of such
provision or the remaining provisions of this Agreement.

         7.9. Parties.  This Agreement and the other Ancillary  Agreements shall
be binding upon, and inure to the benefit of, the


                                       11

<PAGE>



successors of the Sellers, and the successors and assigns of the Purchaser.

         7.10. Conflict of Terms. Except as otherwise provided in this Agreement
or any of the  Ancillary  Agreements  by specific  reference  to the  applicable
provisions of this Agreement, if any provision contained in this Agreement is in
conflict  with,  or  inconsistent  with,  any  provision in any of the Ancillary
Agreements, the provision contained in this Agreement shall govern and control.

         7.11.  GOVERNING LAW.  EXCEPT AS OTHERWISE  EXPRESSLY  PROVIDED IN THIS
AGREEMENT OR IN ANY OF THE ANCILLARY AGREEMENTS, IN ALL RESPECTS,  INCLUDING ALL
MATTERS OF  CONSTRUCTION,  VALIDITY  AND  PERFORMANCE,  THIS  AGREEMENT  AND THE
OBLIGATIONS  ARISING  HEREUNDER SHALL BE GOVERNED BY, AND CONSTRUED AND ENFORCED
IN  ACCORDANCE  WITH,  THE LAWS OF THE STATE OF INDIANA  APPLICABLE TO CONTRACTS
MADE AND  PERFORMED  IN SUCH STATE,  WITHOUT  REGARD TO THE  PRINCIPLES  THEREOF
REGARDING  CONFLICT OF LAWS,  AND ANY  APPLICABLE  LAWS OF THE UNITED  STATES OF
AMERICA. THE PURCHASER AND THE SELLERS AGREE TO SUBMIT TO PERSONAL  JURISDICTION
AND TO WAIVE ANY  OBJECTION  AS TO VENUE IN THE  FEDERAL OR STATE  COURTS IN THE
COUNTY OF MARION,  STATE OF  INDIANA.  SERVICE OF PROCESS ON THE  SELLERS OR THE
PURCHASER IN ANY ACTION  ARISING OUT OF OR RELATING TO THIS  AGREEMENT OR ANY OF
THE  ANCILLARY  AGREEMENTS  SHALL BE  EFFECTIVE  IF MAILED TO SUCH  PARTY AT THE
ADDRESS  LISTED IN  SECTION  7.9  HEREOF.  NOTHING  HEREIN  SHALL  PRECLUDE  THE
PURCHASER OR THE SELLERS FROM  BRINGING SUIT OR TAKING OTHER LEGAL ACTION IN ANY
OTHER JURISDICTION.

         7.12.  Notices.  Except as otherwise  provided  herein,  whenever it is
provided herein that any notice, demand, request, consent, approval, declaration
or  other  communication  shall or may be  given  to or  served  upon any of the
parties by another, or whenever any of the parties desires to give or serve upon
another any  communication  with  respect to this  Agreement,  each such notice,
demand, request, consent, approval,  declaration or other communication shall be
in writing and either shall be delivered in person with receipt  acknowledged or
by registered or certified mail, return receipt requested,  postage prepaid,  or
telecopied and confirmed by telecopy answer back, addressed as follows:

         (a)  If to the Purchaser at:

                           11825 North Pennsylvania Street
                           Carmel, Indiana 46032


                                       12

<PAGE>



                           Attention: John J. Sabl
                           Facsimile: (317) 817-6327

         (b)  If to the Sellers at:

                           Mr. Russell E. Algood
                           2800 South Olcott Boulevard
                           Bloomington, Indiana 47401

                           Mr. Malvin L. Algood
                           3810 Easy Street
                           Bloomington, Indiana 47404

or at such  other  address  as may be  substituted  by  notice  given as  herein
provided.  The giving of any notice required  hereunder may be waived in writing
by the party  entitled to receive such notice.  Every notice,  demand,  request,
consent, approval,  declaration or other communication hereunder shall be deemed
to have been duly  given or  served on the date on which  personally  delivered,
with  receipt  acknowledged,  or  upon  receipt  if the  same  shall  have  been
telecopied  and  confirmed by telecopy  answer back or three (3)  Business  Days
after the same shall have been  deposited in the United States mail.  Failure or
delay in delivering copies of any notice, demand,  request,  consent,  approval,
declaration or other  communication  to the persons  designated above to receive
copies  shall in no way  adversely  affect  the  effectiveness  of such  notice,
demand, request, consent, approval, declaration or other communication.

         7.13.  Survival.  The  representations and warranties of the Sellers in
this Agreement  shall survive the execution,  delivery and acceptance  hereof by
the parties hereto and the Closing.

         7.14.  Section  Titles.  The  Section  titles  and  Table  of  Contents
contained  in this  Agreement  are and shall be without  substantive  meaning or
content of any kind  whatsoever and are not a part of the agreement  between the
parties hereto.

         7.15.  Counterparts.  This  Agreement  may be executed in any number of
separate  counterparts,  each  of  which  shall,  collectively  and  separately,
constitute one agreement.



                                       13

<PAGE>



         IN WITNESS  WHEREOF,  this  Agreement  has been duly executed as of the
date first written above.



                                                  CIHC, INCORPORATED
                                                    As the Purchaser



                                                  By:/s/ WILLIAM T. DEVANNEY
                                                     ---------------------------
                                                     William T. Devanney, Senior
                                                        Vice President


                                                  /s/MALVIN L. ALGOOD
                                                  ------------------------------
                                                  Malvin L. Algood


                                                  /s/RUSSELL E. ALGOOD
                                                  ------------------------------
                                                  Russell E. Algood


                                                  /s/JOHN G. ALGOOD
                                                  ------------------------------
                                                  John G. Algood


                                                  /s/JANET ALGOOD
                                                  ------------------------------
                                                  Janet Algood


                                                  /s/SHIRLEY COOK
                                                  ------------------------------
                                                  Shirley Cook


                                                  /s/STEVEN H. COOK
                                                  ------------------------------
                                                  Steven H. Cook


                                                  JEFFERY J. ALGOOD IRREVOCABLE
                                                    TRUST


                                                  By:/s/JOHN G. ALGOOD
                                                  ------------------------------
                                                     John G. Algood, Trustee

                                                  By:/s/SHIRLEY COOK
                                                  ------------------------------
                                                     Shirley Cook, Trustee



<PAGE>


                                                  DAVID R. ALGOOD IRREVOCABLE
                                                    TRUST

                                                  By:/s/JOHN G. ALGOOD
                                                  ------------------------------
                                                     John G. Algood, Trustee

                                                  By:/s/SHIRLEY COOK
                                                  ------------------------------
                                                     Shirley Cook, Trustee

                                                  STUART R. ALGOOD IRREVOCABLE
                                                    TRUST

                                                  By:/s/JOHN G. ALGOOD
                                                  ------------------------------
                                                     John G. Algood, Trustee

                                                  By:/s/SHIRLEY COOK
                                                  ------------------------------
                                                     Shirley Cook, Trustee

                              ASSIGNMENT AGREEMENT

         This  Assignment  Agreement (the  "Agreement"),  is made by and between
CIHC,  Incorporated,  a Delaware  corporation  ("Assignor")  and Great  American
Reserve Insurance  Company, a  Texas  stock  life insurance company ("GARCO")and
witnesses that:

         WHEREAS,  Assignor has entered into that  certain  Securities  Purchase
Agreement  dated  as of March  12,  1998 by and  between  Assignor  and  certain
shareholders  and holders of $4,750,000 of 12%  Subordinated  Convertible  Notes
(the "Notes") of General Acceptance Corporation,  an Indiana corporation, a true
and correct copy of which is attached hereto and made a part hereof by reference
(the "Purchase Agreement"); and

         WHEREAS,  Assignor  desires to assign to GARCO the right to acquire the
Notes under the Purchase Agreement and GARCO desires to purchase the Notes.

         NOW,  THEREFORE,  in consideration of the foregoing recitals and of the
mutual  covenants and  agreements  contained  herein,  and for good and valuable
consideration,  the receipt and sufficiency of which is hereby acknowledged, the
undersigned hereby agree as follows:

         1. Assignor hereby assigns and transfers to GARCO the right to purchase
the Notes under the Purchase Agreement.


         2. GARCO  hereby  assumes  and agrees to perform  all of the duties and
obligations of Assignor under the terms and conditions of the Purchase Agreement
with respect to the purchase of the Notes.  

         3.  This  Agreement  shall  be  governed  by the  laws of the  state of
Indiana.  

         4. This  Agreement  shall  inure to the benefit of and shall be binding
upon the successors and assigns of the parties hereto.

         IN WITNESS  WHEREOF,  the parties have  executed  this  Agreement to be
effective as of March 24, 1998.

CIHC, INCORPORATED                              GREAT AMERICAN RESERVE INSURANCE
                                                   COMPANY


By:/s/WILLIAM T. DEVANNEY                        By:/s/ROLLIN M. DICK
   -----------------------------                    ----------------------------
   William T. Devanney,                             Rollin M. Dick,
   Senior Vice President                            Executive Vice President   






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