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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
October 24, 1996
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(Date of Report; Date of Earliest Event Reported)
The Learning Company, Inc.
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(Exact name of registrant as specified in its charter)
Delaware
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(State or other jurisdiction of incorporation)
0-13069 94-2562108
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(Commission File Number) (I.R.S. Employer
Identification No.)
One Athenaeum Street
Cambridge, Massachusetts 02142
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(Address of Principal Executive Offices) (Zip Code)
(617) 494-5000
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(Registrant's Telephone Number, Including Area Code)
SoftKey International Inc.
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(Former name or former address, if changed since last report.)
Page 1 of 6 pages.
Exhibit Index appears on page 4.
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INFORMATION TO BE INCLUDED IN THE REPORT
ITEM 5. OTHER EVENTS
Effective October 24, 1996, SoftKey International Inc., a
Delaware corporation, changed its name to The
Learning Company, Inc. (the "Registrant").
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act
of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.
Date: October 24, 1996 THE LEARNING COMPANY, INC.
By: /s/ Neal S. Winneg
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Neal S. Winneg
Vice President and General
Counsel
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Exhibit Index
Exhibit
No. Description
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24.1 Press Release, dated
October 24, 1996, issued
by the Registrant
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NEWS
FOR IMMEDIATE RELEASE
Please Contact: Stacy Pena Investor Relations: John Suske
The Learning Company, Inc. The Learning
(510) 713-6011 Company, Inc.
[email protected] (617) 494-5816
[email protected]
SOFTKEY INTERNATIONAL INC. CHANGES NAME TO THE LEARNING COMPANY, INC.
CAMBRIDGE, MASS.-OCTOBER 24, 1996 - SoftKey International Inc.
(Nasdaq: SKEY), a leading provider of educational software, today
announced that the company is changing its name to "The Learning
Company, Inc." The new name is effective today. In conjunction
with the new name, the company is unveiling today a new corporate
logo for The Learning Company with the slogan "For Greater
Knowledge."
"As the market share leader in educational software, we are
America's Learning Company," said Michael Perik, Chairman and
Chief Executive Officer. "Eighty Percent of our revenue comes
from educational and reference products. Our new corporate name,
The Learning Company, Inc., sends a clear and powerful signal
about our core business: providing the best software in education
and reference for children and adults who want to learn."
"Our family of premium software brands provides the best
educational software to consumers of every age through our many
powerful channels of distribution. Changing our corporate name
will help us focus on this core business as we continue to develop
exciting new content and to expand our distribution to new media
and to more countries," Perik continued.
President Kevin O'Leary explained that the new corporate name
will not change the company's branding strategy. Educational
software will continue to be marketed to consumers and schools
under The Learning Company and MECC brands; reference software
will continue to be marketed under the new Compton's Home Library
brand. Other SoftKey products, including productivity, value-
priced software and other localized products in international
markets, will also continue to be sold under their respective
brands. "However, just as our recent consumer research led to the
launch of the new Compton's Home Library reference line, we are
continuing to research our other categories of software and will
launch additional new brands according to consumer demand," said
O'Leary.
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In a separate press release, the company also announced today
that the listing of its common stock is moving to the New York
Stock Exchange. Trading is expected to being in mid-November
under the symbol "TLC." Until that time, the company's common
stock will continue to trade on the Nasdaq Stock Market under the
symbol "SKEY."
SoftKey International Inc. develops, publishes and markets a
family of premium software brands that educate across every age,
from young children to adults. The company's products are sold in
more than 23,000 retail stores in North America and through
multiple distribution channels including school sales, online,
direct marketing and OEM. The Company also develops, publishes
and distributes products worldwide including France, Germany, the
United Kingdom, Holland and the Pacific Rim. The company's
headquarters are located at One Athenaeum Street, Cambridge,
Mass. 02142, telephone (617) 494-1200; fax (617) 494-1219. The
corporate Web site is located at www.learningco.com, and Customer
Service can be reached at (800) 227-5609.
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All trademarks and registered trademarks are the properties of
their respective holders.
The new corporate logo can be downloaded from the World Wide Web
at URL:http://madesign.com. Artwork can also be obtained by
request via e-mail addressed to: [email protected] or by fax
at (510) 792-9628.
