J C NICHOLS CO
DEFR14A, 1997-05-01
OPERATORS OF NONRESIDENTIAL BUILDINGS
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                             SCHEDULE 14A INFORMATION

            Proxy Statement Pursuant to Section 14(a) of the Securities
                       Exchange Act of 1934 (Amendment No. 1)

     Filed  by the Registrant  /X/  
     Filed  by a Party other than the Registrant  /_/ 
     Check the  appropriate  box: 
     / /  Preliminary  Proxy Statement  
     /_/  Confidential, for Use of the Commission Only  (as permitted by 
          Rule 14a-6(e)(2))  
     /X/  Definitive Proxy Statement 
     /_/  Definitive Additional Materials 
     /_/  Soliciting Material Pursuant to Section 240.14a-11(c) or 
          Section 240.14a-12

                               J.C. Nichols Company
                 (Name of Registrant as Specified In Its Charter)

      (Name of Person(s) Filing Proxy Statement if other than the Registrant)

     Payment of Filing Fee (Check the appropriate box):

     /X/   No fee required.
     /_/   Fee computed on table below per Exchange Act Rules  14a-6(i)(4)
           and 0-11.

       (1) Title of each class of securities to which transaction applies:

       (2) Aggregate number of securities to which transaction applies:

       (3) Per unit price or other underlying value of transaction computed
           pursuant  to  Exchange  Act Rule 0-11 (Set forth the amount on which
           the filing fee is calculated and state how it was determined):

       (4) Proposed maximum aggregate value of transaction:

       (5) Total fee paid


      /_/  Fee paid previously with preliminary materials.
      /_/  Check  box if any  part of the fee is  offset  as  provided  by
           Exchange Act Rule  0-11(a)(2)  and identify the filing for which the
           offsetting fee was paid previously.  Identify the previous filing by
           registration  statement number, or the Form or Schedule and the date
           of its filing.

       (1) Amount Previously Paid:

       (2) Form, Schedule or Registration Statement No.:

       (3) Filing Party:

       (4) Date Filed:

                                       1

<PAGE>

                               J.C. NICHOLS COMPANY

                     NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                              TO BE HELD MAY 28, 1997

            You are  invited,  as a  shareholder  of J.C.  Nichols  Company (the
"Company"),  to be  present  either  in  person  or by proxy at the 1997  Annual
Meeting of Shareholders,  which will be held in the Grand Ballroom of the Crowne
Plaza Hotel, 4445 Main Street, Kansas City, Missouri on Wednesday, May 28, 1997,
beginning at 10:00 a.m., or any  adjournment or  adjournments  thereof,  for the
following purposes:

     1.   To elect three (3) Directors to the Company's Board of Directors to 
          serve terms of three years;

     2.   To approve amendments to and a restatement of the Articles of 
          Incorporation of the Company;

     3.   To approve the selection of KPMG Peat Marwick LLP as auditors for the 
          Company for the 1997 fiscal year; and

     4.   To transact such other business as may properly come before the 
          meeting.

            The Board of  Directors  has fixed April 25, 1997 as the record date
for  determination of the shareholders  entitled to notice of and to vote at the
meeting or any adjournment thereof.

            The Board of  Directors of the Company  encourages  you to complete,
sign, date, and return to the Company in the enclosed, postage paid envelope the
enclosed  proxy  card,  regardless  of whether  you intend to be present at this
meeting. You may revoke your proxy at any time before it is exercised,  and your
proxy will be deemed revoked if you attend and vote in person.

                                 BY ORDER OF THE BOARD OF DIRECTORS


                                  /s/ Price A. Sloan

                                  Price A. Sloan
                                  Secretary

310 Ward Parkway
Kansas City, Missouri 64112
May 5, 1997


                                   2

<PAGE>


                               PROXY STATEMENT
                             J.C. NICHOLS COMPANY
                   310 WARD PARKWAY, KANSAS CITY, MO 64112

                 RELATING TO ANNUAL MEETING OF SHAREHOLDERS
                             TO BE HELD MAY 28, 1997

                              I.  GENERAL INFORMATION

            This proxy  statement is being furnished to shareholders on or about
May 5, 1997 as part of the  solicitation  by the Board of  Directors of the J.C.
Nichols  Company (the "Company") of proxies for use at the annual meeting of its
shareholders  to be held at the Crowne  Plaza Hotel,  4445 Main  Street,  Kansas
City, Missouri on Wednesday, May 28, 1997, at 10:00 a.m. and at any adjournments
thereof,  for the purpose of voting on the matters set forth in the accompanying
Notice of Annual Meeting of Shareholders.  If the enclosed proxy is executed and
returned to the Company, it nevertheless may be revoked by written  notification
to the  Secretary  of the Company at any time before the proxy is  exercised.  A
shareholder  may also revoke the enclosed  proxy by attending  the  shareholders
meeting and voting in person.  Unless the enclosed proxy is revoked,  it will be
voted as directed.

            Shareholders of record as of the close of business on April 25, 1997
are  entitled  to vote on matters to come  before the  meeting.  At the close of
business on that date,  3,849,358 shares of common stock of the Company ("Common
Stock") were issued, outstanding,  and entitled to vote. Except for the election
of  Directors,  shareholders  of the Company  are  entitled to one vote for each
share  of  Common  Stock  held.   When  electing   Directors  at  this  meeting,
shareholders  will have the opportunity to cast votes using  cumulative  voting.
Cumulative  voting  permits  a  shareholder  to cast the  number  of votes in an
election  that is  equal  to the  number  of  shares  owned  by the  shareholder
multiplied by the number of directors to be elected.  All votes of a shareholder
may either be cast for one nominee or distributed among multiple  nominees.  The
three candidates in the election  receiving the highest number of votes shall be
elected.  Accordingly,  the  Board  of  Directors  is  soliciting  discretionary
authority to cumulate  proxies in the election in such a manner as to ensure the
election of the maximum number of nominees described in this Proxy Statement.

            The Company will bear the cost of this solicitation of proxies.  The
Company may reimburse  brokers and other persons holding stock in their names or
in the names of their  nominees for their  expenses in sending proxy material to
principals.  In addition to soliciting proxies by mail, proxies may be solicited
personally,  or by telephone  or  electronic  media by regular  employees of the
Company.

                              II.  PROPOSALS

A.          ELECTION OF DIRECTORS

            The Articles of  Incorporation of the Company provide that the Board
of Directors  shall have nine  members.  The  Company's  Bylaws  provide for the
classification  of Directors  into three  classes of equal size.  At this year's
meeting of the shareholders, three directors,  constituting one class, are to be
elected for three year terms.

            Barrett Brady, Kay N. Callison, and William V. Morgan have been
nominated for election as directors at the annual meeting of the shareholders.  
Mr. Brady and Ms. Callison were elected as directors


                                        1

<PAGE>


of the Company at the annual meeting of the shareholders in 1995 to serve until 
this year and are nominated for re-election.  Mr. Morgan has been nominated to 
fill the seat recently left vacant by John Simon's resignation from the Board.

            Unless  otherwise  instructed,  proxies received in response to this
solicitation  will be voted in favor of the election of the persons nominated by
the Board of  Directors  and all  proxies  shall be voted in such a manner as to
ensure the election of the maximum number of nominees  described below. While it
is not expected that any of the nominees will be unable to accept office, if for
any  reason  one or more are  unable  to do so,  the  proxies  will be voted for
substitute nominees selected by the Board of Directors of the Company. The three
nominees for election as directors who receive the greatest number of votes cast
for  election of directors at the  meeting,  a quorum  being  present,  shall be
elected directors of the Company. Abstentions, broker non-votes and instructions
on the  accompanying  proxy card to  withhold  authority  to vote for all of the
nominees will result in the respective nominees receiving fewer votes. Set forth
below is a brief  description of the  individuals  nominated for election at the
annual  meeting  of  the  shareholders  and,  for  your  information,   a  brief
description of those directors whose terms will expire at a later date.

1.          Nominees for Election - Term Expiring 2000

Barrett Brady -          Age 50.  Mr. Brady is the President and Chief Executive
                         Officer of the Company and has been acting in those 
                         capacities since September 1995.  Mr. Brady has served
                         as a director of the Company since December 1995.  For
                         more than five years prior to becoming President and 
                         Chief Executive Officer of the Company, Mr. Brady
                         served as President of Dunn Industries, Inc., an
                         investment holding company in the primary business of
                         regional commercial and industrial general contracting.
                         Mr. Brady is also a director of North American Savings
                         Bank.  Mr. Brady is the brother-in-law of Mr. John Fox,
                         Vice President of Special Projects for the Company.

Kay N. Callison -        Age 53.  Ms. Callison has served as a director of the 
                         Company since 1982. For more than five years,
                         Ms. Callison has been active in charitable activities
                         in the Kansas City Metropolitan area.

William V. Morgan -      Age 54.  Mr. Morgan has been the President of Morgan 
                         Associates, Inc., an investment and pipeline management
                         company, since February 1987, and Cortez Holdings 
                         Corporation, a related pipeline investment company, 
                         since October 1992.  Mr. Morgan has served as a
                         director of Midland Loan Services and Kinder Morgan, 
                         L.P. since 1994 and Vice Chairman of  Cortez Pipeline
                         Company since February 1987.  He has held legal and 
                         management positions in the energy industry since 1975,
                         including the presidencies of three major interstate 
                         natural gas companies: Florida Gas Transmission 
                         Company, Transwestern Pipeline Company and Northern 
                         Natural Gas Company.

================================================================================
THE BOARD OF DIRECTORS RECOMMENDS THAT MR. BRADY, MS. CALLISON AND MR. MORGAN 
BE ELECTED TO THE BOARD OF DIRECTORS TO SERVE THREE YEAR TERMS.
================================================================================

                                     2

<PAGE>



2.          Other Directors Not Now Standing For Election

            The  following is a listing of members of the Board of Directors who
are continuing in office and are not now standing for election.  These directors
are shown for your information.

               a.        Other Directors - Term Expiring 1999

William K. Hoskins -     Age 62.  For more than five years Mr. Hoskins has
                         served as Vice President, General Counsel, and 
                         Secretary to a major pharmaceutical company now
                         named Hoechst Marion Roussel, Inc. and which was
                         formerly known both as Marion Merrell Dow, Inc. and 
                         Marion Laboratories, Inc.  In 1997, Mr. Hoskins was 
                         appointed special counsel to Hoechst Marion Roussel,
                         the parent company of Hoechst Marion Roussel, Inc.
                         Mr. Hoskins is currently Chairman of the Board of 
                         Directors of the Company and has served in that 
                         capacity since May 1996.

Mark C. Demetree  -      Age 40.  Since February 1993, Mr. Demetree has been the
                         President of North American Salt Company, a company
                         that is the second largest producer of salt in the 
                         United States and Canada and is a unit of Harris 
                         Chemical Group, Inc. From 1989 through January 1993, 
                         Mr. Demetree was a Senior Vice President of D.G. Harris
                         & Associates, Inc.  From 1991 through February 1993, 
                         Mr. Demetree was also President of the Trona Railway 
                         Company.  Mr. Demetree is also a member of the Board of
                         Directors of Advanced Radio Telecom Corp., NAMSCO, Inc.
                         and Sifto Canada, Inc. and is a member of the Board of
                         Governors of the Chamber of Maritime Commerce for the 
                         Great Lakes and St. Lawrence Seaway.

John A. Ovel -           Age 50.  Mr. Ovel has served as a director of the 
                         Company since May 1996. For more than five years Mr. 
                         Ovel has served as Regional President of Boatmen's 
                         Trust Company, the former trustee of the J.C. Nichols 
                         Company Employee Stock Ownership Trust (the "Trust").

               b.        Other Directors - Term Expiring 1998

Clarence L. Roeder -     Age 63.  Mr. Roeder has served as a director of the
                         Company since 1974.  For more than five years prior to
                         July 1995, Mr. Roeder was Secretary of the Company.
                         For more than five years prior to January 1993, 
                         Mr. Roeder was Vice President and General Counsel of
                         the Company.  Mr. Roeder is also a member of the Board
                         of Directors of Mercantile Bank of Kansas and
                         Mercantile Bank of Kansas City.

Thomas J. Turner, III -  Age 52.  Mr. Turner has served as a director of the 
                         Company since December 1995.  For more than five years,
                         Mr. Turner has served as President of Charter American
                         Mortgage Company, a business that operates as a 
                         correspondent, and originates and services commercial 
                         loans, for institutional mortgage lenders.  Mr. Turner
                         is an advisory director of Boatmen's Bank.


                                            3

<PAGE>



3.   Information Concerning the Board of Directors, Management and 
     Certain Security Owners

     a.   Executive Officers

          The following are the executive officers of the Company, all of whom
serve at the will of the Board of Directors.

Barrett Brady -          Information relating to Mr. Brady is set forth above.

G. Reid Teaney -         Age 50.  Mr. Teaney is Senior Vice President of the 
                         Company and has served in that capacity since July 
                         1996.  For more than five years prior to becoming
                         Senior Vice President of the Company, Mr. Teaney 
                         served as Senior Vice President and Executive Managing
                         Officer of the Kansas City office of CB Commercial
                         Group, a commercial real estate marketing, sales, 
                         leasing and brokerage company.  From January 1988 
                         through March 1996, Mr. Teaney served as a director of
                         Columbia Trust Company.

Edward A. de Avila -     Age 42.  Mr. de Avila is Senior Vice President of
                         Development of the Company and has been acting in that
                         capacity since August 1996.  From November 1993 to July
                         1996, Mr. de Avila was Managing Director of 
                         Centertainment, Inc., an indirect wholly-owned 
                         subsidiary of AMC Entertainment, Inc., one of the 
                         largest motion picture exhibitors in the United
                         States.  Centertainment, Inc. pursued the development 
                         of entertainment based retail centers with AMC 
                         Multiscreen Theaters as a major anchor.  From March
                         1988 through May 1993, Mr. de Avila was Vice President,
                         Director of Retail for Reston Town Center Associates,
                         a major developer of retail space in Reston, Virginia.

John H. Fox -            Age 52.  Mr. Fox is a Vice President of the Company 
                         with primary responsibility for special projects and
                         has been acting in that capacity for more than five 
                         years.  Mr. Fox is the brother-in-law of Mr. Brady.

Brian G. Shanahan -      Age 58.  Mr. Shanahan is a Vice President of the 
                         Company with primary responsibility for apartment 
                         leasing and related operations and has been acting
                         in that capacity for more than five years.

Michael T. Shields -     Age 57.  Mr. Shields is a Vice President of the Company
                         with primary responsibility for retail and industrial 
                         leasing and related operations, and has been acting in
                         that capacity for more than five years.

Donnell J. Dixon -       Age 54.  Mr. Dixon is a Vice President of the Company 
                         with primary responsibility for office leasing and 
                         related operations and has been acting in that capacity
                         for more than five years.

William E. Bell -        Age 62.  Mr. Bell is the Vice President of 
                         Administration for the Company and has been acting in 
                         that capacity for more than five years.

Mark A. Peterson -       Age 33.  Mr. Peterson is a Vice President, Treasurer 
                         and Chief Financial Officer of the Company and has been
                         acting in that capacity since June 1995.  For more than
                         five years prior to that time, Mr. Peterson acted in
                         levels of

                                   4

<PAGE>



                         increasing responsibility,  concluding  as senior 
                         audit  manager for Donnelly Meiners   Jordan   Kline, 
                         P.C., a certified public  accounting firm that has 
                         provided services to the Company.

Price A. Sloan -         Age 34.  Mr. Sloan is the Secretary and General Counsel
                         of the Company and has been acting in that capacity 
                         since March 1996.  For more than five years prior to 
                         that time, Mr. Sloan was an attorney with Blackwell 
                         Sanders Matheny Weary & Lombardi L.C., the law firm 
                         that has acted and continues to act as legal counsel to
                         the Company.

               b.        Security Ownership of Certain Beneficial Owners, 
                         Directors and Management

            Table A  describes  the  security  ownership  of certain  beneficial
owners,  while  Table B describes  the  security  ownership  by  management  and
directors as of April 25, 1997.

TABLE A -  Beneficial  ownership  of those  owning more than five percent of the
outstanding shares of the Company(a)
<TABLE>
<CAPTION>
<S>                             <C>                                        <C>                             <C>   
         Name of                                                              Amount and Nature of              Percentage of
    Beneficial Owner                  Address of Beneficial Owner            Beneficial Ownership           Outstanding Shares
- -----------------------------   -----------------------------------------  ----------------------------   ----------------------
Cede & Co.                               Cede & Co.
                                         P.O. Box 20
                                         Bowling Green Station
                                         New York, NY 10274                       1,270,224(b)                    33.0%
- -----------------------------   -----------------------------------------  -----------------------------   ---------------------
INTRUST Bank, N.A.,                      INTRUST Bank, N.A.
trustee of the J.C. Nichols              Attn:  Scott Rankin
Company Employee Stock                   4000 Somerset Drive
Ownership Trust                          Prairie Village, KS  66208                 769,647(c)                     20.0%
- -----------------------------   -----------------------------------------  -----------------------------   ----------------------
The Miller Nichols Living                Miller Nichols, Jeannette Nichols
Trust                                    and Clarence Roeder, Trustees
                                         400 West 49th Terrace
                                         Alameda Towers
                                         Kansas City, MO  64112                     567,095(d)                     14.7%
- -----------------------------   -----------------------------------------  -----------------------------   ----------------------
Kay N. Callison                          Kay N. Callison                                                  
                                         55 Lemans Court
                                         Shawnee Mission, KS 66208                  277,440(e)                      7.2%
- -----------------------------   -----------------------------------------  ------------------------------   ----------------------
</TABLE>

     (a) All information  obtained from the  shareholder  register of the
Company and Officer and Director Questionnaires as of April 25, 1997.
     (b) All of these shares are owned of record by Cede & Co. for other 
persons, none of whom, to the knowledge of management of the Company,
own beneficially 5% or more of the outstanding shares.
     (c) All 769,647 shares are owned by the ESOT and are held in the record 
name of INTRUST's nominee, Transco & Company.  INTRUST Bank, N.A. and Transco &
Company disclaim beneficial ownership of all such shares.
     (d) Shares reflected include shares beneficially owned by the Miller
Nichols Living Trust. Miller Nichols and Clarence Roeder, Chairman Emeritus
and Director of the Company, respectively, and Ms. Jeanette Nichols are
trustees of the Miller Nichols Living Trust, none of whom have sole voting
or investment powers.
     (e) Ms. Callison is a director of the Company.  Of the shares reported by
Ms. Callison, 114,040 shares are held individually by Ms. Callison and
she has sole voting and investment power over such shares.  Additionally, 37,640
shares are held in trusts for which Ms. Callison's spouse has sole voting and 
dispositive power.  Ms. Callison is the trustee and has sole investment and
voting power for two trusts for the benefit of her children, Mark Callison and 
Elizabeth Callison.  Such trusts hold 103,280 shares.  Ms. Callison is 
co-trustee with Ann Nichols and UMB Bank, N.A. of Kansas City of the 
Nancy Nichols Lopez Trust, which owns 7,680 shares.  Ms. Callison, Ms. Nichols 
and UMB Bank share investment and voting power over such shares.  Ms. Callison
is the co-trustee with Commerce Bank of the Miller Nichols Trust, which owns
14,800 shares for the benefit of Ms. Ann Nichols.  Ms. Callison and Commerce 
Bank share investment and voting power over such shares.

                                       5

<PAGE>


TABLE B - Management Ownership(a)
<TABLE>
<CAPTION>
<S>                                      <C>
                                          Amount and Nature of                Percentage of
Name, Title                               Beneficial Ownership                Outstanding Shares
- ----------------------------------------------------------------------------------------------------
Barrett Brady, Director, 
President and Chief Executive Officer     110,000(b)                               2.9%

Price A. Sloan, General Counsel 
and Secretary                               1,550(c)                             less than .1%

G. Reid Teaney, Senior Vice President         600(d)                             less than .1%

Mark A. Peterson, Vice President, 
Treasurer and Chief Financial Officer         300                                less than .1%

William E. Bell, Vice President               100                                less than .1%

Clarence Roeder, Director                  567,095(e)                              14.7%

Kay N. Callison, Director                  277,440(f)                               7.2%

John A. Ovel, Director                     126,540(g)                               3.3%

William K. Hoskins, Director                 2,240                               less than .1%

Thomas J. Turner, III, Director              1,500                               less than .1%

Beneficial Ownership of Directors
and Executive Officers as                1,857,012(h)                               48.1%
a Group
- -------------------------------------------------------------------------------------------------------
</TABLE>

     (a)  All information  obtained from the shareholder  register
of the Company and Officer and  Director  Questionnaires of the Company as of
April 25, 1997.
     (b)  Of the 110,000 shares reported by Mr. Brady, 2,400 shares are
held individually by Mr. Brady's spouse.  Mr. Brady disclaims beneficial
ownership of such shares.  Additionally, shares reflected as beneficially
owned by Mr. Brady include 8,000 shares held by the Fred Brady Trust dated
December 5, 1985.  Mr. Brady is a Trustee of such trust and has sole voting
and investment power over such shares.  An additional 64,000 shares reported
by Mr. Brady are attributable to an unexercised but vested stock option
from the Company that can be exercised at any time prior to December 31, 2010
and an additional 16,000 shares reported by Mr. Brady are attributable to
an unexercised but vested stock option from the Company that can be exercised
at any time prior to May 30, 2006.
     (c)  Of the 1,550 shares reported by Mr. Sloan, 750 are held individually 
by Mr. Sloan and 300 are held individually by Mr. Sloan's spouse. Additionally,
500 shares are held in a life insurance trust for the benefit of Mr. Sloan's 
spouse.  Mr. Sloan does not have voting or investment power over the shares 
held by the trust and disclaims beneficial ownership of such shares.
     (d)  Of the 600 shares reported by Mr. Teaney, 300 are held individually by
Mr. Teaney's spouse.
     (e)  All 567,095 shares reported by Mr. Roeder are held by the Miller 
Nichols Living Trust.  Mr. Roeder, Ms. Jeannette Nichols and Mr. Miller
Nichols, Chairman Emeritus, are co-trustees of the Miller Nichols Living Trust.
Mr. Roeder does not have sole voting or investment powers for such shares.
Mr. Roeder disclaims all beneficial ownership of such shares.
     (f)  Ms. Callison is a director of the Company.  Of the shares reported by 
Ms. Callison, 114,040 shares are held individually by Ms. Callison and she has
sole voting and investment power over such shares.  Additionally, 37,640 shares
are held in trusts for which Ms. Callison's spouse has sole voting and 
investment power.  Ms. Callison is the trustee and has sole investment and
voting power for two trusts for the benefit of her children, Mark Callison and
Elizabeth Callison.  Such trusts hold 103,280 shares.  Ms. Callison is 
co-trustee with Ann Nichols and UMB Bank, N.A. of Kansas City of the Nancy 
Nichols Lopez Trust, which owns 7,680 shares.  Ms. Callison, Ms. Nichols and 
UMB Bank share investment and voting power over such shares.  Ms. Callison is 
the co-trustee with Commerce Bank of the Miller Nichols Trust, which owns
14,800 shares for the benefit of Ms. Ann Nichols.  Ms. Callison and Commerce
Bank share investment and voting power over such shares.
     (g)  John A. Ovel is the Regional President of Boatmen's Trust Company. 
Although NationsBank Corporation recently acquired Boatmen's Bancshares, Inc.
(the parent of Boatmen's Trust Company), Boatmen's Trust Company is still the 
trustee or agent for parties beneficially owning 126,540 shares of Company 
stock.   Mr. Ovel, Boatmen's Bancshares, Inc., CNOM & Co. (the nominee of 
Boatmen's Trust Company), and NationsBank disclaim all beneficial ownership of 
such shares.
     (h)  See individual  ownership  footnotes above for voting and investment
powers and disclaimers of beneficial ownership and general disclosures.


                                      6

<PAGE>


     c.   Information Concerning the Board of Directors Meetings and Committees

          The Board of Directors met thirteen times during 1996.  Each current
director  attended in person or by telephone at least 75% of the total number of
Board and committee meetings held while he or she served as a director or member
of the committee.

          Certain members of the Board of Directors serve on one or more of the 
Executive, Audit, Nominating, and Compensation Committees of the Board.  The
Executive Committee is currently composed of Mr. Brady, Chairman, Mr. Hoskins, 
Mr. Demetree, Ms. Callison, and Mr. Turner.  This committee has been delegated
substantial authority and meets as necessary between meetings of the full Board
of Directors.  The Executive Committee held four meetings during 1996.

          The Audit Committee is composed of Mr. Roeder.  Mr. Quinn, a former 
director, was chairman of the Audit Committee during 1996.  This committee 
reviews reports and other financial information generated by internal and 
independent accountants of the Company and strategic financial programs.  It 
also recommends the independent auditor for Board approval.  The Audit Committee
met five times during 1996. 

           The Compensation Committee is composed of Mr. Turner, Chairman and
Mr. Demetree.  Mr. Quinn was also a member of the Compensation Committee during
1996.  This committee reviews the performance of the executive officers of the 
Company and recommends changes in officer compensation and company benefits.  
The Compensation Committee met four times during 1996.  The  Nominating  
Committee  is  currently  composed of Mr.  Hoskins, Chairman,  Mr.  Brady  and
Ms.  Callison.  This  committee  is  responsible  for proposing  director 
nominees,  and the  results of its efforts are set forth in this  Proxy  
Statement.  The  Nominating  Committee  met two times in 1996.  The
Nominating  Committee will consider shareholder nominees timely submitted to the
Board of Directors.

     d.   Outside Director Compensation

          Directors attending,  whether by telephone or in person, any regular
or special  meeting of the Board of Directors of the Company are paid $1,000 per
meeting.  Directors  who are  members of  committees  of the Board of  Directors
attending,  whether by telephone or in person, any regular or special meeting of
a committee of the Board of Directors  are paid $500 per meeting.  Directors who
are also  employees of the Company are not paid  directors'  fees.  Director and
committee member fees were increased in early 1996 from $400 per meeting.


           [the remainder of this page intentionally left blank]


                                     7

<PAGE>



     e.   Executive Officer Compensation

          The following tables set forth the compensation of certain executive
officers of the Company for the last three fiscal years.
          
                            Summary Compensation Table

<TABLE>
<CAPTION>
<S>                            <C>        <C>         <C>         <C>            <C>             <C>
                              Long Term
                         Annual Compensation                           Compensation
                      ----------------------------------------------------------------------
                              Securities
                             Other Annual                         Underlying        All Other
         Name and                          Salary     Bonus      Compensation     Options/SARS     Compensation
    Principal Position          Year        ($)        ($)            ($)              (#)            ($)
- ----------------------------  -------- ------------ ------------ -------------- --------------- ----------------
Barrett Brady, CEO              1996      225,000    144,000(a)      9,857(b)      224,000(c)         N/A
                                1995      110,000       N/A            N/A            N/A             N/A
- ----------------------------  -------- ------------ ------------ -------------- --------------- ----------------
Jack Frost, CEO                 1995       61,025       N/A            N/A            N/A           $6,975(d)
- ----------------------------  -------- ------------ ------------ -------------- --------------- ----------------
Lynn L. McCarthy,               1995       87,667(f)  50,000         1,080(g)         N/A            5,388(h)
CEO(e)                          1994      253,900(i)  10,000         1,508(g)         N/A            9,122(j)
- ----------------------------  -------- ------------ ----------- --------------- --------------- ----------------
Mark A. Peterson, CFO           1996      100,000     25,000         4,800(k)         N/A              N/A
- ----------------------------  -------- ------------ ----------- --------------- --------------- ----------------
Edward A. de Avila,             1996       78,205     20,000         2,850(l)         N/A              N/A
Senior Vice President
- ----------------------------  -------- ------------ ----------- -------------- ---------------- ----------------
G. Reid Teaney,                 1996       74,666     40,000(m)      3,300(n)         N/A              N/A
Senior Vice President
- ----------------------------  -------- ------------ ----------- -------------- ---------------- ----------------
</TABLE>

________________________
(a)         The amount reflects bonus earned in 1996 but paid in 1997.
(b)         The amount reported reflects the value of personal automobile use
            paid to Mr. Brady by the Company and the cost of a country club 
            membership provided to Mr. Brady by the Company.
(c)         See, (i) Options/SAR  Grants in Last Fiscal Year and (ii) Aggregated
            Options/SAR  Exercises  in Last  Fiscal  Year and FY-end  option/SAR
            Values, in the tables below.
(d)         The amount reported includes $6,975 paid to Mr. Frost as director 
            fees.
(e)         The  amounts  reflected  for Mr.  McCarthy in 1995 do not attempt to
            adjust for the value of cash and property  received by Mr.  McCarthy
            pursuant to the Settlement  Agreement that resolved the  significant
            shareholder litigation that occurred in 1995.
(f)         The amount reported includes $6,533 deferred by Mr. McCarthy and
            $4,333 contributed by the Company under the Company's 401(k) 
            savings plan.
(g)         The amount reflects the value of the personal use of a Company-owned
            automobile attributable to Mr. McCarthy.
(h)         The amount reported includes $1,050 paid to Mr. McCarthy as director
            fees and $4,338 paid as premiums under supplemental split dollar 
            life insurance policies for Mr. McCarthy.
(i)         The amount reported includes $62,304 deferred at the election of Mr.
            McCarthy as deferred compensation, $9,065 deferred by Mr. McCarthy 
            and $5,663 contributed by the Company under the Company's 401(k) 
            savings plan and $10,933 contributed by the Company for Mr. McCarthy
            to the J. C. Nichols Company Employee Stock Ownership Plan.
(j)         The amount reported includes $2,575 paid to Mr. McCarthy as director
            fees and $6,547 paid as premiums under supplemental split dollar 
            life insurance policies for Mr. McCarthy.
(k)         The amount reported reflects automobile allowance paid to Mr. 
            Peterson.
(l)         The amount reported reflects automobile allowance paid to Mr. 
            de Avila.
(m)         The amount reported reflects bonus earned in 1996 but paid in 1997.
(n)         The amount reported reflects automobile allowance paid to Mr.Teaney.


                                      8

<PAGE>



     f.   Options and Stock Appreciation Rights
<TABLE>
<CAPTION>
<S>              <C>              <C>                <C>            <C>          <C>        <C>      <C>

                      Option/SAR Grants in Last Fiscal Year
                      -------------------------------------
                                                     Potential Realizable Value
                                                       at Assumed Annual Rates
                                                    of Stock Price Appreciation
                          Individual Grants               for Option Term(a)
                      ----------------------------------------------------------
                 Number of         Percent of Total
                 Securities        Options Granted    Exercise or
                 Underlying        to Employees in    Base Price    Expiration
Name             Options Granted   Fiscal Year        ($/Shr)       Date         0% ($)     5% ($)     10%($)
- ---------------  ----------------  -----------------  ------------  -----------  ---------  ---------  ---------
Barrett Brady,   64,000            28.6               $0.0125       12/31/2010   1,239,200  2,525,153  4,977,158
CEO              160,000           71.4               $19.375        5/30/2006   -0-        1,949,573  4,940,601

____________________
</TABLE>

(a)  Assumes $19.375 per share market value at date of grant.


                       Aggregated Option/SAR Exercises in Last
                      Fiscal Year and FY-End Option/SAR Values

                     Number of                             Value of Unexercised
                    Underlying                                 In-the-Money
                Unexercised Options                           Options/SARS at
              at Fiscal Year-End (#)                       Fiscal Year-End(a)($)
              ------------------------------------------------------------------
                  Shares       Value        Exercisable/       Exercisable/
                 Acquired     Received     Unexercisable       Unexercisable
               on Exercise
Name
- --------------------------------------------------------------------------------
Barrett Brady,     -0-          -0-      32,000/ 32,000       959,600/ 959,600
CEO                -0-          -0-      16,000/144,000      170,000/1,530,000

________________________

(a)  Assumes $30 per share market value at December 31, 1996.


     g.    Employment Agreements

           The Company has an employment agreement with its President and Chief
Executive  Officer,  Mr.  Barrett  Brady.  The  principal  terms of Mr.  Brady's
employment  agreement provide that for a period of five years ending on December
31, 2000,  Mr. Brady shall receive a base salary of $225,000 per year subject to
annual  review  and  adjustment  at the  discretion  of the  Company's  Board of
Directors.  Additionally,  Mr.  Brady shall be  entitled to an annual  incentive
discretionary  bonus  based upon  achieving  goals to be set  annually,  with an
opportunity  to  earn  up  to  80%  of  his  base  salary  as  annual  incentive
discretionary bonus. Moreover, Mr. Brady shall be entitled to fixed supplemental
retirement benefits of $78,000 per year payable for 15 years commencing upon the
earlier  of  his  disability  or  reaching  the  age of  60.  Such  supplemental
retirement  benefits  vest at a rate of 40% on January 1, 1996,  20% on December
31, 1996, and 10% annually on December 31st for the years 1997,  1998,  1999 and
2000.  Mr. Brady has been granted an option to purchase  64,000 shares of Common
Stock, or their equivalent,  at a price of $.0125 per share, which option vested
50% on January  1, 1996 and the  remaining  50%  vested on January 1, 1997.  Mr.
Brady has also been  granted  an option  to  purchase  160,000  shares of Common
Stock, or their  equivalent,  at a price of $19.375 per share. Such options vest
at a rate of 10% on December 31, 1996, 15% on December 31, 1997, and


                                   9

<PAGE>



25% annually on December 31st for the years 1998, 1999 and 2000.  Mr. Brady 
shall be subject to a confidentiality and non-competition agreement during the 
term of the agreement and for a period of one year after termination.

            Mr. Brady's  employment  agreement  provides for  termination by the
Company for cause,  by voluntary  resignation  of Mr.  Brady,  or by the Company
without cause.  The agreement also provides Mr. Brady the right to terminate the
agreement  upon a change in  control  of the  Company,  which is  defined as the
acquisition  by any entity or  affiliated  group of 35% or more of the  combined
voting power of the outstanding  securities of the Company.  Upon termination of
the  agreement  by either  party as a result of a change  of  control  or by the
Company without cause, Mr. Brady shall be entitled to certain rights, including,
but not  limited  to,  immediate  vesting of all stock  options and the right to
receive his salary and normal  employee  benefits for the longer of  twenty-four
months or the remainder of the agreement's term.

            The  Company  has an  employment  agreement  with  its  Senior  Vice
President of Development,  Mr. Edward A. de Avila. The principal terms of Mr. de
Avila's employment  agreement provide that for a period of three years ending on
August 12, 1999,  Mr. de Avila shall  receive a base salary of $200,000 per year
subject to annual review and increase at the  discretion of the Company's  Board
of  Directors.  Additionally,  Mr.  de Avila  shall  be  entitled  to an  annual
incentive  discretionary  bonus, with an opportunity to receive up to 40% of his
base salary as annual incentive  discretionary  bonus. Mr. de Avila's employment
agreement  provides  for  termination  by the  Company for cause,  by  voluntary
resignation of Mr. de Avila, or by the Company without cause.  Upon  termination
of the Agreement by the Company without cause, Mr. de Avila shall be entitled to
certain rights,  including,  but not limited to, the right to receive his annual
salary and normal  employee  benefits from the date of termination  until August
12, 1999.

            The  Company  has an  employment  agreement  with  its  Senior  Vice
President,  Mr. G. Reid Teaney.  The principal terms of Mr. Teaney's  employment
agreement  provide that for a period of three years ending on July 14, 1999, Mr.
Teaney shall receive a base salary of $160,000 per year subject to annual review
and  increase  at  the   discretion  of  the   Company's   Board  of  Directors.
Additionally,  Mr. Teaney shall be entitled to an annual incentive discretionary
bonus with an  opportunity  to  receive  up to 60% of his base  salary as annual
incentive  discretionary  bonus. Mr. Teaney's employment  agreement provides for
termination by the Company for cause, by voluntary resignation of Mr. Teaney, or
by the Company without cause.  Upon  termination of the Agreement by the Company
without cause,  Mr. Teaney shall be entitled to certain rights,  including,  but
not  limited  to, the right to receive  his  annual  salary and normal  employee
benefits from the date of termination until July 14, 1999.

            The Company has an  employment  agreement  with its Chief  Financial
Officer, Mr. Mark A. Peterson.  The principal terms of Mr. Peterson's employment
agreement  provide that for a period of three years ending on December 31, 1998,
Mr.  Peterson shall receive a base salary of $100,000 per year subject to annual
review and  increase at the  discretion  of the  Company's  Board of  Directors.
Additionally,   Mr.   Peterson   shall  be  entitled  to  an  annual   incentive
discretionary  bonus set by the  Company's  Board of Directors.  Mr.  Peterson's
employment  agreement  provides  for  termination  by the Company for cause,  by
voluntary  resignation of Mr.  Peterson,  or by the Company without cause.  Upon
termination of the Agreement by the Company without cause, Mr. Peterson shall be
entitled to certain rights,  including, but not limited to, the right to receive
his annual  salary and normal  employee  benefits  for a period of not less than
twelve months following the date of termination.

            The Company has an employment agreement with its General Counsel and
Secretary, Mr. Price A. Sloan.  The principal terms of Mr. Sloan's employment
agreement provide that for a period of three years ending on March 19, 1999, 
Mr. Sloan shall receive a base salary of $100,000 per year subject to annual
review and increase at the discretion of the Company's Board of Directors. 
Additionally, Mr. Sloan shall be entitled to an annual incentive discretionary 
bonus set by the Company's Board of Directors.  Mr. Sloan's

                                     10

<PAGE>



employment  agreement  provides  for  termination  by the Company for cause,  by
voluntary  resignation  of Mr.  Sloan,  or by the Company  without  cause.  Upon
termination of the Agreement by the Company  without  cause,  Mr. Sloan shall be
entitled to certain rights,  including, but not limited to, the right to receive
his annual  salary and normal  employee  benefits  for a period of not less than
twelve months following the date of termination.

     h.     Stock Option Plan.

            The Board of  Directors of the Company on March 28, 1996 adopted the
1996 Stock Option Plan  ("Plan")  that allowed the granting of stock  options to
eligible plan participants. The shareholders of the Company approved the Plan at
their 1996 Annual  Meeting on May 29, 1996. An amendment and  restatement of the
plan was  approved  subsequently  by the Board of  Directors  to reflect  recent
changes in the federal  securities  regulations  relevant to the Plan.  The Plan
authorizes  the  Board to issue up to  480,000  shares of the  Company's  common
stock. If an option granted under the Plan expires or is canceled without having
been  exercised  or vested,  the shares  subject to the  unvested  and  canceled
options will be available thereunder for subsequent grants of options. The type,
amount,  and conditions of any options  granted under the Plan are determined by
the  Compensation  Committee,  or such other committee as the Board of Directors
determines.

      i.    Compensation Committee Report on Executive Compensation

            Compensation   Philosophy:   The  Company's  executive  compensation
program is designed to provide fair  compensation  to executives  based on their
performance  and  contribution  to the  Company and to provide  incentives  that
attract and retain key executives, instill a long-term commitment to the Company
and develop pride and a sense of Company  ownership,  all in a manner consistent
with shareholder  interests.  Given these  objectives,  the executive  officers'
compensation package includes primarily two elements:  (i) base salary, which is
reviewed annually; and (ii) incentive  compensation  consisting of stock options
and bonuses.

            Annual adjustments to the base salaries of the Company's  executives
are based on the Company's performance during the preceding fiscal year and upon
a subjective  evaluation of each  executive's  individual  contribution  to that
performance. In evaluating overall Company performance,  the primary focus is on
the  Company's  financial  performance  for  the  year.  Additionally,   certain
intangible criteria,  including whether the Company achieved strategic goals and
conducted its operations in accordance  with the standards of business  expected
of the Company by its shareholders  and the community in which it operates,  may
also be considered.

            Stock  options  are likely to be granted  annually  in the future as
additional   compensation  in  an  effort  to  link  each   executive's   future
compensation to the long-term  financial success of the Company,  as measured by
stock  performance.  The total number of options  awarded each executive will be
based on an evaluation of the performance of each executive under  consideration
without  regard to the number of options held by or  previously  granted to each
executive.

            Compensation  of the Chief  Executive  Officer:  For the fiscal year
ending December 31, 1996,  Barrett Brady, the Company's Chief Executive Officer,
received  a bonus of  $144,000.  Mr.  Brady's  bonus was  based on a  subjective
valuation that considered,  in part, the Company's financial performance for the
fiscal year as well as the implementation of business strategies  established by
the Board.

            This report has been issued over the names of each member of the
Compensation Committee, Thomas J. Turner, III, Chairman, and Mark C. Demetree.


                                  11

<PAGE>



     j.     Certain Relationships and Related Transactions

            Mr.  Thomas J.  Turner,  III is a  Director  of the  Company  and is
president and principal  shareholder of Charter  American  Mortgage  Company,  a
business that prepares and presents  mortgage loan applications to institutional
mortgage  lenders.  Charter American Mortgage Company has from time to time been
asked to provide services to the Company,  and the Company has obtained loans as
a result of loan applications  taken by Charter American Mortgage Company.  Such
loans were obtained by the Company at rates  competitive  with the rates charged
by  other  mortgage  lenders.  Charter  American  Mortgage  Company  has  earned
approximately  $146,000  in the last year in loan  origination  fees on mortgage
financing  obtained by the  Company as a result of services  provided by Charter
American Mortgage Company.

            The Company loaned to the ESOT  approximately $2.0 million to permit
the ESOT to meet its 1996 obligations.  That loan was unsecured and non-interest
bearing. The loan has been repaid in full.

            Mr.  John A.  Ovel is a  Director  of the  Company  and is  Regional
President of Boatmen's Trust Company,  the former trustee of the ESOT. Boatmen's
Trust Company  received a fee of  approximately  $102,000 in 1996 for serving as
trustee of the ESOT.  The fee was determined by the number of shares held by the
ESOT,  the amount of cash held by the ESOT,  the  appraised  value of the shares
held by the ESOT, and the level of service requested by the ESOT.

            Mr. Clarence L. Roeder and Ms. Kay N. Callison are Directors of the
Company.  Mr. Roeder and Mr. Miller Nichols, father of Ms. Callison, are each a
director of Westport Today, Inc.  In addition, Mr. Roeder is a vice president of
that entity.  Westport Today, Inc. entered into a Supplemental Settlement
Agreement with the Company in September 1995 pursuant to which Westport Today, 
Inc. agreed to retire outstanding indebtedness of approximately $3,250,000 to 
the Company.  Such indebtedness has been paid in full.

            On January 29, 1997 the Company purchased all outstanding shares of
the Company owned beneficially and of record by AHI Metnall L.P. ("AHI").  
Additionally, Mr. John Simon and Mr. James W. Quinn, who are affiliated with 
AHI, resigned as directors of the Company.

            The Company paid  consideration  of $27.25 per share,  or a total of
$25,856,980  for the 948,880 shares of the Company's  common stock owned by AHI.
At the closing,  the Company  delivered to AHI  $12,809,880  in cash (plus eight
percent (8%)  interest per annum from January 15, 1997 to January 29, 1997 in an
amount  totaling  $39,307).  The Company also executed a promissory  note in the
amount of $12,989,600 (which reflects a $57,500 reduction for certain expenses),
bearing  interest  at a rate of eight  percent  (8%)  per  annum  with  interest
accruing  commencing  on January 15, 1997  ("Note").  The Note is secured by the
pledge of a mortgage receivable and real property.

            The  purchase  price  for  the  stock  held by AHI  was  based  on a
negotiated price within the range of trades in the fourth quarter of 1996, which
trades were between $27.00 and $31.06 per share.  The transaction was negotiated
on behalf of the Company over a number of months by  management  of the Company,
with input from the Board of  Directors  of the  Company.  The  transaction  was
unanimously  approved  by the Board of  Directors  of the  Company  without  the
participation  of Mr.  Simon or Mr.  Quinn.  The  purchase by the Company of the
stock held by AHI decreased the number of outstanding  shares of common stock of
the Company from 4,852,400 to 3,903,520 shares. The number of outstanding shares
of common  stock was further  reduced to 3,849,358 in January 1997 when the ESOT
transferred  54,162  shares  to the  Company  in  repayment  of a loan  from the
Company.


                                    12

<PAGE>



     k.     Performance of the Company's Common Stock

            During  1996,  the Company did not have a class of stock  registered
under the  Securities  Exchange Act of 1934,  as amended (the  "Exchange  Act").
Shares of the  Company's  common stock have been traded in the  over-the-counter
market very infrequently through inter-broker  bulletin boards trading under the
symbol  "NCJC.BB." The high and low sales prices for the Company's  common stock
during the fourth quarter of 1996 were $31.06 and $27.00.

B.          PROPOSAL TO AMEND AND RESTATE THE ARTICLES OF INCORPORATION

1.          General

            The  Board  of  Directors  has  approved,  and  recommends  that the
shareholders  adopt,  the Amended and Restated  Articles of Incorporation of the
Company  in the form  attached  as  Appendix  "A" to this Proxy  Statement  (the
"Restated  Articles").  The Restated Articles incorporate into a single document
the various amendments made to the Company's 1972 Articles of Incorporation (the
"Old  Articles"),  and delete  certain  provisions of the Old Articles that have
been made unnecessary or ineffective by subsequent events,  including subsequent
revisions to Missouri law. Additionally,  the Restated Articles include a number
of amendments that have certain anti-takeover effects (the "Amendments").

            Under Missouri law,  adoption of the Restated  Articles requires the
affirmative  vote of the  holders of a  majority  of the  outstanding  shares of
Common Stock of the Company entitled to vote at the meeting. Abstentions, broker
non-votes and the failure of any  shareholder  to vote will have the same effect
as votes against the proposal.  All of the  Amendments  are permitted by law and
are  consistent  with the rules of the NASDAQ Stock  Market,  Inc., on which the
Company has made  application to have the shares of the Common Stock listed.  If
shareholders approve the Restated Articles,  the Company will cause the Restated
Articles  to be filed with the  Secretary  of State of the State of  Missouri as
soon as practicable after such approval is final.

2.          Anti-Takeover Amendments

            The Amendments are designed to promote  conditions of continuity and
stability in the Company's management and policies. Although the Amendments have
certain anti-takeover  effects, they are not in response to any active effort to
accumulate  the  Company's  Common  Stock or to obtain  control of the  Company.
However,  the Board of Directors has observed an increase in corporate  takeover
activity  in recent  years and the use of certain  takeover  tactics,  including
proxy fights,  hostile takeover attempts,  and partial tender offers,  that have
become relatively common in corporate takeover practice. The Board believes that
these tactics can place undue  pressure on boards of directors and  shareholders
to act  hastily  and on  incomplete  information,  and  therefore  can be highly
disruptive  to a company and can result in unfair  differences  in  treatment of
some  shareholders  who act  immediately in response to announcement of takeover
activity and those who choose to act later, if at all.

            The  over-all  effect  of the  proposals  would  be to  render  more
difficult  the  accomplishment  of a merger or the  assumption  of  control by a
principal  shareholder  without  approval of the Board of Directors  and to make
more difficult the rapid removal of management.  The Board of Directors does not
presently intend to propose that other anti-takeover measures be included in the
Restated  Articles in future proxy  solicitations.  The Amendments are discussed
below.



                                  13

<PAGE>



            a.          The Removal of a Director for Cause Only

            The  Amendments  would  provide that an  individual  director may be
removed  from office by  shareholders  only for cause and only upon  approval of
shareholders  holding 66 2/3% or more of the shares of Common Stock  entitled to
vote. The Articles of  Incorporation  currently allow the shareholders to remove
individual directors with or without cause unless the votes cast against removal
would be  sufficient  to elect  such  director  at an  election  of the class of
directors of which he is a part.

            Advantages of Allowing  Removal Only for Cause.  The primary purpose
of this  Amendment  is to preclude the removal of any director or directors by a
takeover bidder or otherwise, unless removal is warranted for reasons other than
the  desire to obtain  control of the  Board.  For a  takeover  bidder to obtain
effective control of the Company,  it presently would need to control at least a
majority of the Board votes.  One popular method for a takeover bidder to obtain
control is to acquire a majority of the outstanding  shares of a company through
a tender offer or open market  purchases  and to use that voting power to remove
the existing  directors  and replace  them with  persons  chosen by the takeover
bidder.  Requiring  cause in  order  to  remove a  director  would  defeat  this
strategy,   thereby  encouraging   potential  takeover  bidders  to  obtain  the
cooperation  of the  existing  Board  before  attempting  a takeover.  The Board
believes that if a purchaser  acquired a significant or controlling  interest in
the Common  Stock,  the  purchaser's  ability to remove the entire  Board  would
severely curtail the Company's ability to rapidly negotiate effectively with the
purchaser.  The  threat  of  removal  would  deprive  the  Board of the time and
information  necessary to evaluate any takeover  proposal,  to study alternative
proposals,  and to help  ensure  that the best terms  would be  obtained  in any
transaction involving the Company.

            Disadvantages  to Provision  Concerning  Removal of  Directors.  The
Amendment  will make the removal of any director  more  difficult,  even if such
removal is believed by the shareholders to be in their best interests,  and will
eliminate  the  shareholders'  ability to remove a director  at will.  Since the
Amendment  will make the removal of directors more  difficult,  it will increase
the directors' security in their positions and, since the Board has the power to
retain and discharge  management,  could perpetuate  incumbent  management.  The
removal of a director for cause could be costly and time-consuming. The proposed
Amendment would render more difficult, and may discourage, an attempt to acquire
control of the Company without the approval of Company management.

            b.          Opt-In to Missouri Control Share Acquisition Statute

            The Missouri General and Business Corporation Law ("MGBCL") contains
a "Control Share Acquisition  Statute" governing  "Acquiring Persons" who, after
any acquisition of shares of a publicly traded corporation,  control 20% or more
of such  corporation's  voting  securities.  The statute  prohibits an Acquiring
Person from voting its shares unless certain disclosure requirements are met and
the retention or restoration of voting rights is approved by both (i) a majority
of the outstanding  voting stock, and (ii) a majority of the outstanding  voting
stock after exclusion of Interested Shares.  "Interested  Shares" are defined as
shares owned by the Acquiring Person,  by directors who are also employees,  and
by officers of the corporation.

            A number of  acquisitions  of shares are  deemed  not to  constitute
control share  acquisitions,  including good faith gifts,  transfers pursuant to
wills,  purchases pursuant to an issuance by the corporation,  mergers involving
the corporation that satisfy the other  requirements of the MGBCL,  transactions
with a person who owned a majority of the voting power of the corporation within
the prior year,  or purchases  from a person who has  previously  satisfied  the
provisions of the Control Share  Acquisition  Statute so long as the transaction
does not result in the  purchasing  party having voting power after the purchase
in a


                                14

<PAGE>



percentage  range  beyond  the  range for which  the  selling  party  previously
satisfied the provisions of the statute.  Additionally, a corporation may exempt
itself from  application of the statute by inserting a provision in its articles
of incorporation or bylaws expressly  electing not to be covered by the statute.
The Old Articles cause the Company to "opt-out" of the Control Share Acquisition
Statute.  The  Amendments  cause the Company to  "opt-in"  to the Control  Share
Acquisition Statute.

            Advantage  of the  Missouri  Statute.  In  recent  years a number of
companies  have  become the  targets of  takeover  attempts.  Frequently,  these
takeovers  have been  accomplished  in two  steps;  first,  another  corporation
publicly  offers to buy a substantial  block of the target  corporation's  stock
and, after having  acquired such a block,  gains working control of the board of
directors of the target corporation; and second, using its control of the target
corporation's  board of directors,  the other corporation seeks a merger or some
other  business  combination  with  the  target  corporation  resulting  in  the
remaining  shareholders of the target  corporation  surrendering their stock for
the consideration that is offered to them by the terms of the transaction.  Your
Board of Directors is concerned about the possibility of takeover  attempts that
often require  management and shareholders of the target company to make hurried
decisions about the merits of proposed  transactions  that may not be the result
of arms-length bargaining between the two corporations and over which management
and shareholders may, in substance, have no control. In addition, the mergers or
other transactions so effected may be related more to the immediate financial or
other private  objectives  of the  acquiring  group than to the interests of the
target corporation. Thus, the target corporation's shareholders can be forced to
choose  between  enduring a substantial  change in the business  objectives  and
methods of their corporation, or liquidating their holdings of the corporation's
stock,  possibly at a  disadvantageous  price and with adverse tax consequences.
The Board believes that if any future  takeover of the Company is involved,  the
shareholders  are  more  likely  to  benefit  in the long  range  if  there  are
provisions  inducing a prospective  acquiror to negotiate with  management on an
arm's length  basis.  Your Board  believes it is fully  equipped to evaluate the
Company and its future  potential with a view to achieving the maximum long term
benefits for its shareholders.

            Disadvantages of the Missouri Statute. The proposed Amendments would
allow the holder of a large  block of less than a majority  of the shares of the
Company  to  prevent  a  merger  or other  business  combination.  The  proposed
amendments  may make tender  offers,  proxy  contests or other direct appeals to
shareholders  of the  Company  as the first  step in a  take-over  attempt  less
effective.  This may discourage tender offers or business combinations that some
shareholders  might  find  desirable.  Generally,  tender  offers  are made at a
premium  above the  current  market  price,  and to the extent  that such tender
offers  are  discouraged,   the  Company's  shareholders  would  be  denied  the
opportunity of selling at a higher price.  The proposed  amendments  will make a
takeover  of  the  Company  opposed  by  management   more  unlikely,   even  if
shareholders  might view it as being in their  interest.  This proposal may also
impact management tenure by discouraging a tender offer hostile to management.

            c.          Authorization to Issue a Class of Preferred Stock

            The Amendments  authorize the issuance of up to 40,000,000 shares of
preferred  stock  with  such  designations,   preferences,   conversion  rights,
cumulative, relative, participating,  optional or other rights, including voting
rights, qualifications, limitations or restrictions thereof as are determined by
the Board of Directors.  Thus,  if the  Amendments  are  approved,  the Board of
Directors  would be entitled to  authorize  the  creation  and issuance of up to
40,000,000 shares of preferred stock in one or more series with such limitations
and  restrictions as may be determined in the Board's sole  discretion,  without
further authorization by the Company's shareholders.  Shareholders will not have
preemptive rights to subscribe for shares of preferred stock.



                                   15

<PAGE>



            The Board of Directors could issue shares from a series of preferred
stock that make more difficult or discourage an attempt to obtain control of the
Company by means of a merger,  tender offer,  proxy contest or other means.  The
issuance of shares of  preferred  stock could be used to create  voting or other
impediments or to discourage persons seeking to gain control of the Company, for
example, by the sale of preferred stock to purchasers  favorable to the Board of
Directors.  In addition,  the Board of Directors  could  authorize  holders of a
series  of  preferred  stock to vote  either  separately  as a class or with the
holders  of Common  Stock,  on any  merger,  sale or  exchange  of assets by the
Company or any other extraordinary  corporate  transaction.  The issuance of new
shares  could also be used to dilute the stock  ownership  of a person or entity
seeking to obtain control of the Company.

            The shares of  preferred  stock  could also be issued in  connection
with a  shareholders'  rights  plan,  and the Board of Directors  will  consider
adopting such a plan if the proposed  amendment is approved by the shareholders.
Typically under such a plan,  shareholders of the Company would be issued rights
to purchase  preferred  stock at a specified  price.  Such preferred stock would
have such rights and  preferences  as may ultimately be determined by the Board.
Such rights would typically not be exercisable until the earlier to occur of (i)
the  date of a public  announcement  that a person  or  group of  affiliated  or
associated persons (a "Purchaser")  acquired,  or obtained the right to acquire,
beneficial ownership of a stated percentage or more of the outstanding shares of
the Common Stock or (ii) ten days following the  commencement or announcement of
an  intention  to make a tender  offer or exchange  offer that would result in a
person  or  group  beneficially  owning  a  stated  percentage  or  more of such
outstanding  shares of Common  Stock (the earlier of such dates being called the
"Distribution  Date"). Until the Distribution Date, the rights would normally be
transferred  only with the  Company's  Common  Stock.  The  rights  are  usually
redeemable in certain instances and would expire at a date and time specified by
the Board,  unless  earlier  redeemed  by the  Company.  Also under such a plan,
following  a merger or other  business  combination  transaction  involving  the
Company  or the sale of a stated  percentage  or more of its  assets or  earning
power,  each holder of a right,  other than rights that are owned by a Purchaser
(which are generally thereafter void), typically can thereafter receive upon the
exercise of the right that number of shares of publicly traded common stock of a
Purchaser that at the time of such transaction would have a market value of some
multiple of the exercise price of the rights.

            Advantages of Preferred Stock. The Board of Directors  believes that
the authorization of the preferred stock is in the best interests of the Company
and its  shareholders  and believes it is advisable to authorize such shares and
have  them  available  for  (i)  possible   future   transactions,   such  as  a
shareholders' rights plan, financings,  strategic alliances,  corporate mergers,
acquisitions;  (ii) possible  funding of new programs or  businesses;  and (iii)
other uses not presently determinable and as may be deemed to be feasible and in
the best interests of the Company. In addition,  the Board of Directors believes
that it is desirable  that the Company have the  flexibility  to issue shares of
preferred stock without further shareholder action, except as otherwise provided
by law.

            Disadvantages  of Preferred  Stock.  It is not possible to determine
the actual effects of the preferred  stock on the rights of the  shareholders of
the Company until the Board of Directors determines the rights of the holders of
a series of the  preferred  stock.  However,  such  effects  might  include  (i)
restrictions  on the payment of dividends to holders of the Common  Stock;  (ii)
dilution of voting  power to the extent that the holders of shares of  preferred
stock are given voting rights; (iii) dilution of the equity interests and voting
power  if the  preferred  stock  is  convertible  into  Common  Stock;  and (iv)
restrictions  upon any distribution of assets to the holders of the Common Stock
upon  liquidation or dissolution  and until the  satisfaction of any liquidation
preference  granted to the holders of  preferred  stock.  The  existence  of the
authorized  shares could have the effect of  discouraging  unsolicited  takeover
attempts.



                                16

<PAGE>



            d.          Super-Majority Vote to Amend or Repeal Certain
                        Provisions of the Restated Articles and Bylaws

            The Amendments add a new Article Eleven, requiring that in order for
shareholders to amend, repeal or adopt any provision  inconsistent with Articles
Six, Seven,  Nine, Ten or Eleven of the Restated Articles or make, amend,  alter
or repeal  certain  provisions  of the bylaws of the Company  designated  by the
Board of Directors,  the affirmative vote of at least 66 2/3% of the outstanding
shares  of Common  Stock of the  Company  shall be  required.  Under the  MGBCL,
amendments  to the  articles  of  incorporation  of a  corporation  require  the
approval of the holders of a majority of the outstanding  stock entitled to vote
thereon,  but the law also permits a  corporation  to include  provisions in its
articles  of  incorporation  requiring  a greater  vote than the vote  otherwise
required by law for any corporate action.

            Purpose of Super-Majority  Vote  Requirement.  The requirement of an
increased   shareholder  vote  is  designed  to  prevent  a  person  holding  or
controlling a majority, but less than 66 2/3%, of the shares of the Company from
avoiding the requirements of the Amendments and anti-takeover  provisions in the
Company's Bylaws by simply repealing them.

            Existing  Anti-Takeover  Defenses  in  Bylaws.  Paragraph  12 of the
Bylaws of the Company  provides that the Board shall be divided into three equal
classes of directors.  Such a classified  board makes it more time  consuming to
change majority  control of the Board without its consent,  and thus reduces the
vulnerability of the Company to an unsolicited  takeover  proposal that does not
contemplate the acquisition of all of the Company's outstanding shares, or to an
unsolicited  proposal  for  the  restructuring  or  sale  of all or  part of the
Company.

            Anticipated Anti-Takeover Defenses in Bylaws. The Board of Directors
is presently  contemplating  amendments  to the  Company's  Bylaws that may have
anti-takeover  effects.  Those provisions (i) impose advance notice requirements
for  shareholder  proposals to be presented at a meeting of  shareholders;  (ii)
require that shareholders  nominating  individuals to serve on the Board provide
information  comparable  to that which would be  required  of the Company  under
applicable  federal  securities laws; (iii) limit the ability of shareholders to
call a special  meeting;  and (iv) eliminate the ability of shareholders to fill
vacancies on the Board of  Directors.  These Bylaw  provisions  could enable the
Company to delay undesirable  shareholder  actions to give the Company necessary
time and information to adequately respond.

            Anti-Takeover  provision  in MGBCL.  The MGBCL  contains  a business
combination  statute  that  protects  Missouri   corporations  from  unsolicited
takeovers by prohibiting  certain  transactions.  The statute  restricts certain
"Business  Combinations"  between a corporation and an "Interested  Shareholder"
and  its  "Affiliates"  and  "Associates"  (as  defined  therein).  A  "Business
Combination"  includes  a  merger  or  consolidation,   certain  sales,  leases,
exchanges,  mortgages,  transfers, pledges and similar dispositions of corporate
assets or stock and any reclassifications,  recapitalizations or reorganizations
that increase the proportionate voting power of the Interested  Shareholder.  An
"Interested Shareholder" includes any person or entity that beneficially owns or
controls  20% or more  of the  outstanding  voting  shares  of the  corporation.
Pursuant to the business  combination  statute, a Missouri corporation may at no
time engage in a Business Combination with an Interested  Shareholder other than
(i) a Business  Combination approved by the board of directors prior to the date
on which the  Interested  Shareholder  acquired  such  status;  (ii) a  Business
Combination  approved  by the holders of a majority  of the  outstanding  voting
stock  beneficially  owned by the  Interested  Shareholder  or its Affiliates or
Associates  at a meeting  called no earlier  than five  years  after the date on
which the  Interested  Shareholder  acquired  such  status;  or (iii) a Business
Combination   that   satisfies   certain   detailed   fairness  and   procedural
requirements.

            The  MGBCL   exempts  from  its  business   combination   provisions
corporations  that adopt provisions in their articles of incorporation  electing
not to be covered by the statute.  The Amendments do not opt out of the business
combination statute.


                                   17

<PAGE>



3.          Other Amendments

            In addition to the Amendments set forth above, the Restated Articles
delete or modify a number of other provisions that have been made unnecessary or
ineffective by subsequent  events,  including  subsequent  revisions to Missouri
law.  Each  such  amendment  deemed  appropriate  by the Board of  Directors  is
described below.

            a.         Increase the number of authorized shares of Common Stock.

            The  Amendments  increase the number of authorized  shares of common
stock of the Company  from  10,000,000  to  40,000,000.  The Board of  Directors
believes  that the  increase in the number of  authorized  shares  will  provide
greater  flexibility for the Company to declare stock dividends or stock splits,
use stock for any  future  acquisitions,  raise  equity  capital,  or to use the
additional shares for other general corporate purposes.

            b.          Elimination of Discussion of Company History

            The Old  Articles  contain a  discussion  of the manner in which the
Company was formed. This discussion is unnecessary and is being deleted.

            c.          Simplifying the Description of the Company's Purposes

            At present,  the MGBCL provides that a corporation  may state in its
articles of incorporation that it may engage in any activity within the purposes
for which  corporations  may be organized  under the MGBCL,  without the need to
list specific  activities.  Thus, the lengthy description of specific activities
in which the Company may engage that appears in the Old Articles is  unnecessary
and is being deleted in favor of the "general  purpose"  clause  provided by the
MGBCL.

            d.          Deleting Certain Provisions Providing that All Corporate
                        Powers May be Exercised by the Board of Directors and 
                        Specifying Certain Powers

            The Old  Articles  provide  that,  except as  otherwise  provided by
statute,  the articles of incorporation or the bylaws,  all corporate powers may
be exercised by the Board of Directors. As this section merely restates Missouri
law, it is unnecessary and is being deleted.

            e.          Miscellaneous Changes

            In addition,  certain miscellaneous changes, such as the elimination
of  shareholders'  ability to act by written  consent,  the  elimination  of the
discussion  of the validity of contracts in which a director may have a personal
interest and the renumbering of certain  subsections and  cross-references,  are
made in the Restated Articles.


================================================================================
           THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE
                          FOREGOING PROPOSAL.
================================================================================


C.          APPROVAL OF SELECTION OF AUDITORS

            The Audit Committee and the Board  unanimously  recommend  voting to
approve the  selection of KPMG Peat Marwick LLP, as auditors for the Company and
its wholly-owned  subsidiaries for the 1997 fiscal year. This firm has served as
auditors for the Company since May 1995. A representative of KPMG


                                  18

<PAGE>



Peat Marwick LLP will be present at the annual meeting of shareholders  and will
have an opportunity  to make a statement and be available to answer  appropriate
questions asked by the shareholders.

            Ratification  of the  appointment  of KPMG Peat  Marwick  LLP as the
Company's  independent  auditors for the year 1997 will require the  affirmative
vote of a majority  of the shares of common  stock  represented  in person or by
proxy  and  entitled  to vote at the  annual  meeting.  Abstentions  and  broker
non-votes will have the same effect as votes against the proposal.  In the event
shareholders  do not  ratify  the  appointment  of KPMG Peat  Marwick  LLP,  the
appointment  will be  reconsidered  by the  Audit  Committee  and the  Board  of
Directors.

================================================================================
            THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE
                             FOREGOING PROPOSAL.
================================================================================

         III.  SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

            Under Section 16(a) of the Exchange Act, the Company's directors and
executive  officers  and  shareholders  holding  more  than ten  percent  of the
outstanding  stock of the Company are required to report their initial ownership
of stock and any  subsequent  change in such  ownership  to the  Securities  and
Exchange  Commission  and the Company.  Specific time  deadlines for the Section
16(a) filing  requirements  have been established by the Securities and Exchange
Commission.  Because  the  Company  was not  subject  to the  provisions  of the
Exchange Act during 1996, no reports were required to be filed by its directors,
executive officers and ten percent holders.

                             IV.  OTHER MATTERS

            The Board of Directors does not intend to present any matter, and is
not aware of any  individual's  intention  to present any matter,  for action at
this meeting other than those  described  above.  However,  if any other matters
properly  come before the meeting,  it is the  intention of persons named in the
accompanying  proxy to vote the proxy in accordance  with their best judgment on
such matters.

                       V.  PROPOSALS OF SECURITY HOLDERS

            Proposals of security  holders  intended to be presented at the next
annual  meeting must be received by the Company no later than December 29, 1997,
in order to be considered for inclusion in the proxy statement  relating to that
meeting.

                  VI.  THE ANNUAL REPORT TO THE SHAREHOLDERS

            The Annual  Report of the  Company for the year ended  December  31,
1996 is included with this Proxy  Statement.  The Report  contains the Company's
1996  consolidated  financial  statements  audited  by KPMG  Peat  Marwick  LLP,
independent public accountants.

                                    19
<PAGE>


            Whether or not you expect to be present at the 1997 Annual  Meeting,
you are requested to complete,  date,  sign, and return the enclosed proxy card.
Your prompt response will be much appreciated.

                                      BY ORDER OF THE BOARD OF DIRECTORS


                                      /s/ Price A. Sloan

                                      Price A. Sloan
                                      Secretary

May 5, 1997

                                       20
<PAGE>
- --------------------------------------------------------------------------------

PROXY                                                                     PROXY

                               J.C. NICHOLS COMPANY

           This Proxy is Solicited on Behalf of the Board of Directors.

            The  undersigned  hereby  appoints  Barrett  Brady  and  William  K.
Hoskins,  or either of them,  as  Proxies,  each with the power to  appoint  his
substitute,  and hereby  authorizes them to represent and to vote, as designated
below, all the shares of Common Stock of J.C. Nichols Company the undersigned is
entitled  to vote at the Annual  Meeting of  Shareholders  to be held on May 28,
1997, or any adjournment or postponement  thereof.  This proxy revokes all prior
proxies given by the undersigned.

             PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY  USING
             THE ENCLOSED PREPAID ENVELOPE.

            (Continued and to be signed on the reverse side)

- --------------------------------------------------------------------------------
<PAGE>

                               J.C. NICHOLS COMPANY

     PLEASE MARK VOTE IN BOX IN THE FOLLOWING MANNER USING DARK INK ONLY.  /X/
<TABLE>
<CAPTION>
<S>                                       <C>

The Board of Directors recommends a vote FOR election of the following nominees:

1.   Election of Directors --

                                          FOR all listed Nominees        AUTHORITY WITHHELD for all listed Nominees
     Nominees:   Barrett Brady            /_/                            /_/
                 Kay N.  Callison         FOR all listed  Nominees, except vote(s) withheld for the following Nominee(s):
                 William V. Morgan        /_/
                                          ________ SHARES VOTED FOR Nominee(s):  (Please print name of Nominee(s))
                                          /_/ __________________________________________________________________________

The Board of Directors recommends a vote FOR the following proposals:


2.          Approval of Amendments to and a Restatement of the                  FOR         AGAINST     WITHHOLD
            Company's Articles of Incorporation                                 /_/         /_/          /_/
3.          Ratification of the selection of KPMG Peat Marwick                  FOR         AGAINST     WITHHOLD
            LLP as the Company's independent auditors for 1997                  /_/         /_/         /_/
4.          In their discretion, the Proxies are authorized to vote
            upon such other business as may properly come before
            the meeting and all matters incident to the conduct of the          This proxy, when appropriately executed, will be 
                                                                                voted in the manner directed herein by the 
                                                                                undersigned shareholder.  If no direction is
                                                                                provided, this proxy will be voted in such a manner
                                                                                as to ensure election of the maximum number of
                                                                                directors from the nominees listed in the proxy
                                                                                statement, FOR the amendments to and restatement
                                                                                of the Articles of Incorporation and FOR the
                                                                                selection of KPMG Peat Marwick LLP as the Company's
                                                                                independent auditors for 1997.

                                                                                Dated:                      , 1997

                                                                                Signature(s)


   Please sign exactly as name appears hereon. When shares are held by joint tenants, both should sign. When signing as
   attorney, executor, administrator, trustee or guardian, please give full title as such. If a corporation, please sign in full
   corporate name by President or other authorized officer. If a partnership, please sign in partnership's name by authorized
   person.

</TABLE>

<PAGE>


                              APPENDIX A

 J.C. Nichols Company Proposed Amended and Restated Articles of Incorporation



<PAGE>


                                PROPOSED

             AMENDED AND RESTATED ARTICLES OF INCORPORATION
                                   OF
                         J.C. NICHOLS COMPANY


                              ARTICLE ONE


        The name of the corporation is J.C. Nichols Company (the "Corporation").

                              ARTICLE TWO

            The address of the  Corporation's  registered office in the State of
Missouri is 2300 Main, Suite 1100, Kansas City,  Missouri 64108. The name of its
registered agent at such address is BSMWL, Inc.

                              ARTICLE THREE

            The corporation is formed for the following purposes:

            1. To engage in the  business of general  real  estate  development,
construction,  sales, ownership,  management and leasing; namely to manage, buy,
lease,  rent or otherwise  acquire,  own, hold, use,  divide,  partition,  plat,
subdivide,  develop,  improve,  operate,  sell,  lease,  exchange,  mortgage  or
otherwise dispose of or deal in and turn to account as principal,  agent, broker
or  otherwise,  real  estate,  leaseholds  and any and all of the  interests  or
estates therein or pertinent thereto.

            2.  To  engage  in  any  lawful   business  or  activity  for  which
corporations may be organized under The General and Business  Corporation Law of
Missouri ("Act").

                               ARTICLE FOUR

            1. Authorized  Shares. The Corporation has authority to issue eighty
million  (80,000,000)  shares of  capital  stock,  consisting  of forty  million
(40,000,000)  shares of Common  Stock,  par value  $.01 per share  (the  "Common
Stock"),  and forty million  (40,000,000)  shares of Preferred  Stock, par value
$.01 per share (the "Preferred Stock").

            All of the authorized shares of the Corporation may be issued,  from
time to time, without action by the shareholders,  for such consideration as may
be  fixed,  from  time to  time,  by the  Board  of  Directors,  or by any  duly
authorized  committee thereof,  and shares so issued, the full consideration for
which has been paid or delivered,  will be deemed fully paid and  non-assessable
stock.  The holders of such shares  shall not be liable for any further  payment
thereon.

            No holder of any  shares of the  Corporation  shall be  entitled  as
such, as a matter of right,  to purchase or subscribe for any shares of stock of
the  Corporation  of any class,  whether now or hereafter  authorized or whether
issued for cash,  property  or services  or as a dividend  or  otherwise,  or to
purchase or subscribe  for any  obligations,  bonds,  notes,  debentures,  other
securities  or stock  convertible  into  shares of stock of the  Corporation  or
carrying or evidencing any right to purchase shares of stock of any class.




<PAGE>



            2.      Common Stock

                    a.   The holders of Common Stock shall be entitled to one 
vote per share on all matters to be voted on by the  shareholders  of the  
Corporation,  but in the  election of directors cumulative voting shall prevail.
Accordingly, in the election of directors each shareholder shall have the right
to cast as many votes in the aggregate as shall equal the number of voting  
shares so held by him,  multiplied  by the number of directors  to be elected 
at such  election,  and each  shareholder  may cast the whole  number of such 
votes for one  candidate or  distribute  them among two or more candidates. 
Directors shall not be elected in any other manner, unless such cumulative
voting be  unanimously  waived by all  shareholders  present at such
meeting.

                        b.    To the extent permitted under the Act and
subject to the provisions of the Preferred Stock, as and when dividends on the 
Common Stock are declared by the Board of Directors or paid thereon,  whether 
in cash,  property or securities of the Corporation,  all holders of Common  
Stock  shall be  entitled to  participate  in such  dividends ratably on a per 
share basis.

                        c.    Subject to the provisions of the Preferred 
Stock, the holders of Common Stock shall be entitled to participate  ratably on
a per share basis in all distributions to the holders of  Common  Stock  in  any
liquidation,   dissolution  or  winding  up  of  the Corporation.

                        d.    The Corporation shall keep at its principal office
(or such other place as the Corporation reasonably  designates)  a  register  
for the  registration  of shares of Common Stock,  whether in  certificate  or 
book-entry  form.  Upon the surrender of any certificate  representing shares of
any class of Common Stock at such place, the Corporation  shall, at the request 
of the registered holder of such certificate, execute and  deliver a new  
certificate  or  certificates  in exchange  therefor representing in the 
aggregate the number of shares of such class  represented by the surrendered
certificate,  and the  Corporation  forthwith shall cancel such surrendered  
certificate.  Each such new certificate  will be registered in such name as is 
requested and will  represent  such number of shares of such class as
is substantially identical in form to the surrendered certificate.  The issuance
of  new  certificates  shall  be  made  without  charge  to the  holders  of the
surrendered  certificates  of  issuance  tax in  respect  thereof  or other cost
incurred by the Corporation in connection with such issuance.

                        e.    Upon receipt of evidence reasonably satisfactory 
to the Corporation (an affidavit of the registered holder will be satisfactory)
of the ownership and the loss,  theft,  destruction or mutilation of any 
certificate  evidencing one or more shares of any class of Common  Stock,  and
in the case of any such  loss,  theft or  destruction,  upon receipt of
indemnity reasonably  satisfactory to the Corporation  (provided that if the 
holder is a financial institution or other institutional investor its own
agreement  will be  satisfactory),  or in the case of any such  mutilation  upon
surrender of such certificate, the Corporation shall execute and deliver in lieu
of such  certificate a new certificate of like kind  representing  the number of
shares of such class  represented by such lost,  stolen,  destroyed or mutilated
certificate  and dated the date of such lost,  stolen,  destroyed  or  mutilated
certificate.

            3.      Preferred Stock

                    a.   Shares of Preferred Stock may be issued in one or more
series at such time or times and for such consideration as the Board of 
Directors may determine. Each such series shall be given a  distinguishing  
designation.  All shares of any one  series  shall have preferences,  
limitations  and  relative  rights  identical  with those of other
shares of the same  series and except to the extent  otherwise  provided  in the
description of such series with those of other shares of Preferred Stock.

                     b.   The authority of the Board of Directors with respect 
to each series shall include, but not be limited to, determination of the
following:

                                    2

<PAGE>




                        i.          The distinguishing designation and number of
                                    shares   constituting  that  series,   which
                                    number may (except where otherwise  provided
                                    by the Board of Directors  in creating  such
                                    series) be increased or decreased  from time
                                    to time by action of the Board of Directors;

                        ii.         The dividend  rate, if any, on the shares of
                                    that  series,  whether  dividends  shall  be
                                    cumulative,  and,  if so, from which date or
                                    dates,  and the relative rights of priority,
                                    if any, of payment of dividends on shares of
                                    that series over shares of any other  series
                                    or over the Common Stock;

                        iii.        The voting rights, if any, which shares of
                                    that series shall have, and the terms of
                                    such voting rights;

                        iv.         Whether the shares of that series shall be 
                                    convertible into or exchangeable for cash,
                                    shares of stock of any other class or any
                                    other series, indebtedness, or other 
                                    property or rights, including securities of
                                    another corporation, and, if so, the terms
                                    and conditions of such exchange or
                                    conversion, including the rate or rates of 
                                    conversion, and whether such rate shall be a
                                    designated amount or an amount determined in
                                    accordance with a designated formula or by
                                    reference to extrinsic data or events, the 
                                    date or dates upon or after which they shall
                                    be convertible or exchangeable, the duration
                                    for which they shall be convertible or
                                    exchangeable, the event or events upon or
                                    after which they shall be convertible or 
                                    exchangeable, and whether they shall be 
                                    convertible or exchangeable at the option of
                                    the Corporation, the shareholder or another
                                    person, and the method (if any) of adjusting
                                    the rate of conversion or exchange in the
                                    event of a stock split, stock dividend, 
                                    combination of shares or similar event;

                          v.        Whether or not the shares of that series 
                                    shall be redeemable and, if so, the terms 
                                    and conditions of such redemption, including
                                    the date or dates upon or after which the 
                                    shares of that series shall be redeemable, 
                                    whether they shall be redeemable at the 
                                    option of the Corporation, the shareholder 
                                    or another person, the amount per share 
                                    payable in the event of redemption (which
                                    amount may vary under different conditions
                                    and at different redemption dates), whether 
                                    such amount shall be a designated amount or
                                    an amount determined in accordance with a 
                                    designated formula or by reference to 
                                    extrinsic data or events, and whether such
                                    amount shall be paid in cash, indebtedness,
                                    securities or other property or rights, 
                                    including securities of any other
                                    corporation;
                         vi.        Whether that series shall have a retirement
                                    or sinking fund for the purchase or 
                                    redemption of shares of that series, and if
                                    so, the terms and amount payable into such 
                                    fund;
                        vii.        The rights of the  shares of that  series in
                                    the  event  of  voluntary   or   involuntary
                                    liquidation,  dissolution  or  winding up of
                                    the Corporation,  and the relative rights of
                                    priority,  if any,  of  payment of shares of
                                    that series over shares of any other  series
                                    or over the Common Stock;

                        viii.       Whether the issuance of any additional
                                    shares of such series, or of any shares of 
                                    any other series, shall be subject to 
                                    restrictions as to issuance, or as to the 
                                    powers, preferences or rights of any such 
                                    other series; and
                          ix.       Any other preferences,  powers,  privileges,
                                    and  relative,  participating,  optional  or
                                    other     special     rights,     and    the
                                    qualifications,  limitations or restrictions
                                    thereof,  of the shares of that  series,  as
                                    the Board of  Directors  may deem  advisable
                                    and as shall not be inconsistent  with these
                                    Articles of Incorporation or the Act.
 
                                         3

<PAGE>

                              ARTICLE FIVE

            The Corporation is to have perpetual existence.

                              ARTICLE SIX

            The  authority  to make,  amend,  alter or repeal  the bylaws of the
Corporation is hereby expressly and solely granted to and vested in the Board of
Directors of the Corporation, subject always to the power of the shareholders to
make, amend,  alter or repeal the bylaws of the Corporation,  by the affirmative
vote of the holders of a majority of the shares of the then  outstanding  voting
stock of the  Corporation,  voting  together  as a single  class.  The  Board of
Directors is hereby vested with the authority to designate in the bylaws certain
sections of the bylaws that can only be amended either by (i)  affirmative of 66
2/3% of the  entire  Board of  Directors,  or (ii) the  affirmative  vote of the
holders of 66 2/3% of the  shares of the then  outstanding  voting  stock of the
Corporation, voting together as a single class.

                             ARTICLE SEVEN

            Meetings of shareholders  may be held within or without the State of
Missouri,  as the  bylaws  of the  Corporation  may  provide.  The  books of the
Corporation may be kept outside the State of Missouri at such place or places as
may be  designated  from time to time by the Board of Directors or in the bylaws
of the  Corporation.  Election of directors need not be by written ballot unless
the bylaws of the Corporation so provide.

            Any action required or permitted to be taken by the  shareholders of
the  Corporation  must be effected at a duly called annual or special meeting of
shareholders  of the  Corporation  and may not be  effected  by any  consent  in
writing by such shareholders.

                            ARTICLE EIGHT

            The Corporation may agree to the terms and conditions upon which any
director  or  officer  accepts  his office or  position  and in its bylaws or by
contract may agree to indemnify and protect,  to the maximum extent permitted by
the Act,  each and all of such persons and any person who, at the request of the
Corporation,  served as a director  or officer of another  corporation  in which
this Corporation owned stock against all costs and expenses  reasonably incurred
by any or all of them,  and all  liability  imposed or  threatened to be imposed
upon any or all of them,  by  reason of or  arising  out of their or any of them
being or having been a director or officer of this  Corporation or of such other
corporation;  but any such bylaw or contractual provision shall not be exclusive
of any other right or rights of any such  director or officer to be  indemnified
and protected against such costs and liabilities that he may otherwise possess.

                            ARTICLE NINE

            The Corporation  expressly  elects to be governed by Section 351.407
of the Act or any subsequent  amendments  thereof, or substitutes  therefor,  or
supplements thereto.

                             ARTICLE TEN

            1. The number of directors constituting the Board of Directors shall
be nine initially,  and  thereafter,  the number of directors  constituting  the
entire  Board of Directors  shall be fixed by, or in the manner  provided in the
bylaws of the Corporation but shall be not less than seven nor more than twelve.
Subject to the rights of the holders of any  Preferred  Stock then  outstanding,
the  specific  number of  directors  within such  minimum  and maximum  shall be
authorized  from time to time by an amendment  of the bylaws of the  Corporation
duly  adopted  by a  two-thirds  vote of the  entire  Board  of  Directors.  The
Corporation  shall notify the  Secretary of State of any change in the number of
directors as required by the Act.

            2. The Board of Directors  shall be classified  such that there will
be three classes of directors, with the term of each class expiring in different
years and the number of  directors  in each  class as nearly  equal in number as
possible.


                                     4

<PAGE>



Each director shall be placed in one of three  classes,  and the initial term of
office of each director shall expire at the annual shareholders'  meeting taking
place in the year set forth opposite such  director's  name (or, if later,  upon
the election and qualification of such director's successor), as follows:

            Name                 Class                  Term Expires
            ---------------------------------------------------------

            Barrett Brady            A                    2000

            Kay N. Callison          A                    2000

            William V. Morgan        A                    2000

            Clarence L. Roeder       B                    1998

            Thomas J. Turner, III    B                    1998

            (Vacant Seat)            B                    1998

            Mark C. Demetree         C                    1999

            William K. Hoskins       C                    1999

            John A. Ovel             C                    1999

            At  each  annual   shareholders'   meeting  following  such  initial
classification  and  election,  the  number  of  directors  equal to the  number
directors in the class whose term  expires at the time of such meeting  shall be
elected for a full three-year term to succeed those whose terms expire.

            3. Subject to the rights of the holders of any Preferred  Stock then
outstanding,  any vacancies in the Board of Directors for any reason,  including
by  reason of any  increase  in the size of the Board of  Directors,  shall,  if
occurring  prior to the  expiration  of the term of office of the class in which
such vacancy  occurs,  be filled only by the Board of  Directors,  acting by the
affirmative vote of two-thirds of the remaining directors.
                                      5

<PAGE>

            4. Subject to the rights of the holders of any Preferred  Stock then
outstanding:  (i) any director, or the entire Board of Directors, may be removed
from  office  at any  time,  but only  for  Cause  (as  defined  below),  by the
affirmative vote of the holders of record of outstanding shares  representing at
least 66 2/3% of the  voting  power of all the  shares of  capital  stock of the
Corporation then entitled to vote generally in the election of directors, voting
together  as a  single  class,  and (ii) to the  extent  permitted  by law,  any
director  may be removed  from  office at any time,  but only for Cause,  by the
affirmative  vote of 66 2/3%of the entire Board of  Directors.  As used in these
Articles of Incorporation, the term "Cause" means (i) conviction of the director
for a felony;  (ii)  declaration  by order of a court  that the  director  is of
unsound  mind;  or (iii)  gross  abuse  of trust  that is  proven  by clear  and
convincing evidence to have been committed in bad faith.

                                 ARTICLE ELEVEN

            The Corporation reserves the right to amend, alter, change or repeal
any provision  contained in these Articles of Incorporation in the manner now or
hereafter  prescribed  herein  and by the Act,  and all  rights  conferred  upon
shareholders herein are granted subject to this reservation. Notwithstanding the
foregoing or any other  provisions  of these  Articles of  Incorporation  or the
bylaws of the  Corporation,  the affirmative  vote of the holders of at least 66
2/3% of the voting  power of the shares of the then  outstanding  voting stock 
of the Corporation,  voting  together as a single class,  shall be required to 
amend or repeal, or adopt any provisions  inconsistent  with,  ARTICLES SIX, 
SEVEN, NINE, TEN, or this ARTICLE ELEVEN of these Articles of Incorporation.

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