J C NICHOLS CO
PRE 14A, 1997-04-21
OPERATORS OF NONRESIDENTIAL BUILDINGS
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                 SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities
      Exchange Act of 1934 (Amendment No.           )

      Filed by the  Registrant /X/ 
      Filed by a Party other than the Registrant /_/
      Check  the   appropriate   box:  
      /X/   Preliminary   Proxy   Statement 
      /_/   Confidential,  for  Use  of the  Commission  Only  
           (as  permitted  by  Rule 14a-6(e)(2))  
      /_/   Definitive  Proxy  Statement 
      /_/   Definitive  Additional Materials 
      /_/    Soliciting  Material  Pursuant to Section  240.14a-11(c) or
            Section 240.14a-12

J.C. Nichols Company
- ------------------------------------------------------------------------
(Name of Registrant as Specified In Its Charter)

- ------------------------------------------------------------------------
(Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

     /X/  No fee required.
     /_/  Fee  computed on table below per  Exchange  Act Rules  14a-6(i)(4)and
          0-11.

     (1) Title of each class of securities to which transaction applies:

      --------------------------------------------------------------------

     (2) Aggregate number of securities to which transaction applies:

      ---------------------------------------------------------------------

     (3) Per unit  price  or other  underlying  value  of  transaction  computed
         pursuant  to  Exchange  Act Rule  0-11 (Set  forth the  amount on 
         which the filing fee is calculated and state how it was determined):

      -----------------------------------------------------------------------

     (4) Proposed maximum aggregate value of transaction:

      -----------------------------------------------------------------------

     (5) Total fee paid:

      -----------------------------------------------------------------------

     /_/ Fee paid previously with preliminary materials.
     /_/ Check box if any part of the fee is offset as provided by Exchange  Act
     Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.

     (1) Amount Previously Paid:

      ------------------------------------------------------------------------

     (2) Form, Schedule or Registration Statement No.:

      ------------------------------------------------------------------------

     (3) Filing Party:

      ------------------------------------------------------------------------

     (4) Date Filed:

      ------------------------------------------------------------------------


                             1

<PAGE>



                   J.C. NICHOLS COMPANY

         NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                  TO BE HELD MAY 28, 1997

     You are invited,  as a shareholder of J.C. Nichols Company (the "Company"),
to be  present  either  in  person  or by proxy at the 1997  Annual  Meeting  of
Shareholders,  which  will be held in the Grand  Ballroom  of the  Crowne  Plaza
Hotel,  4445 Main Street,  Kansas  City,  Missouri on  Wednesday,  May 28, 1997,
beginning at 10:00 a.m., or any  adjournment or  adjournments  thereof,  for the
following purposes:

     1.  To elect three (3) Directors to the Company's Board of Directors to 
         serve terms of three years;

     2.  To approve amendments to and a restatement of the Articles of 
         Incorporation of the Company;

     3.  To approve the selection of KPMG Peat Marwick LLP as auditors for the
         Company for the 1997 fiscal year; and

     4.  To transact such other business as may properly come before the 
         meeting.

     The Board of  Directors  has fixed  April 25,  1997 as the record  date for
determination  of the  shareholders  entitled  to  notice  of and to vote at the
meeting or any adjournment thereof.

     The Board of Directors  of the Company  encourages  you to complete,  sign,
date,  and return to the Company in the  enclosed,  postage  paid  envelope  the
enclosed  proxy  card,  regardless  of whether  you intend to be present at this
meeting. You may revoke your proxy at any time before it is exercised,  and your
proxy will be deemed revoked if you attend and vote in person.

                           BY ORDER OF THE BOARD OF DIRECTORS



                           --------------------------------
                           Price A. Sloan
                           Secretary

310 Ward Parkway
Kansas City, Missouri 64112
______________, 1997

                             2

<PAGE>



                      PROXY STATEMENT

                   J.C. NICHOLS COMPANY
          310 WARD PARKWAY, KANSAS CITY, MO 64112

        RELATING TO ANNUAL MEETING OF SHAREHOLDERS
                  TO BE HELD MAY 28, 1997

                  I.  GENERAL INFORMATION

     This  proxy  statement  is  being  furnished  to  shareholders  on or about
________________,  1997 as part of the solicitation by the Board of Directors of
the J.C.  Nichols  Company  (the  "Company")  of  proxies  for use at the annual
meeting of its  shareholders  to be held at the Crowne  Plaza  Hotel,  4445 Main
Street,  Kansas City, Missouri on Wednesday,  May 28, 1997, at 10:00 a.m. and at
any adjournments  thereof, for the purpose of voting on the matters set forth in
the accompanying Notice of Annual Meeting of Shareholders. If the enclosed proxy
is executed  and  returned to the  Company,  it  nevertheless  may be revoked by
written  notification  to the  Secretary  of the  Company at any time before the
proxy  is  exercised.  A  shareholder  may also  revoke  the  enclosed  proxy by
attending  the  shareholders  meeting and voting in person.  Unless the enclosed
proxy is revoked, it will be voted as directed.

     Shareholders  of record as of the close of  business  on April 25, 1997 are
entitled to vote on matters to come before the meeting. At the close of business
on that date,  3,849,358  shares of Common  Stock of the  Company  were  issued,
outstanding,  and  entitled  to vote.  Except  for the  election  of  Directors,
shareholders  of the Company  are  entitled to one vote for each share of Common
Stock held. When electing Directors at this meeting,  shareholders will have the
opportunity to cast votes using cumulative  voting.  Cumulative voting permits a
shareholder  to cast the  number  of votes in an  election  that is equal to the
number of shares owned by the shareholder  multiplied by the number of directors
to be elected.  All votes of a shareholder  may either be cast for
one nominee or distributed among multiple nominees.  The three candidates in the
election  receiving the highest  number of votes shall be elected.  Accordingly,
the Board of Directors is soliciting discretionary authority to cumulate proxies
in the election in such a manner as to ensure the election of the maximum number
of nominees described in this Proxy Statement.

     The Company will bear the cost of this solicitation of proxies. The Company
may reimburse  brokers and other persons  holding stock in their names or in the
names of their  nominees  for  their  expenses  in  sending  proxy  material  to
principals.  In addition to soliciting proxies by mail, proxies may be solicited
personally,  or by telephone  or  electronic  media by regular  employees of the
Company.

                      II.  PROPOSALS

A.   ELECTION OF DIRECTORS

     The  Articles of  Incorporation  of the Company  provide  that the Board of
Directors  shall  have  nine  members.  The  Company's  Bylaws  provide  for the
classification  of Directors  into three  classes of equal size.  At this year's
meeting of the shareholders, three directors,  constituting one class, are to be
elected for three year terms.


                             3

<PAGE>



     Barrett Brady, Kay N. Callison, and William V. Morgan have been nominated 
for election as directors at the annual meeting of the shareholders.  Mr. Brady 
and Ms. Callison were elected as directors of the Company at the annual meeting 
of the shareholders in 1995 to serve until this year and are nominated for 
re-election.  Mr. Morgan has been nominated to fill the seat recently left
vacant by John Simon's resignation from the Board.

     Unless  otherwise   instructed,   proxies  received  in  response  to  this
solicitation  will be voted in favor of the election of the persons nominated by
the Board of  Directors  and all  proxies  shall be voted in such a manner as to
ensure the election of the maximum number of nominees  described below. While it
is not expected that any of the nominees will be unable to accept office, if for
any  reason  one or more are  unable  to do so,  the  proxies  will be voted for
substitute nominees selected by the Board of Directors of the Company. The three
nominees for election as directors who receive the greatest number of votes cast
for  election of directors at the  meeting,  a quorum  being  present,  shall be
elected directors of the Company. Abstentions, broker non-votes and instructions
on the  accompanying  proxy card to  withhold  authority  to vote for all of the
nominees will result in the respective nominees receiving fewer votes. Set forth
below is a brief  description of the  individuals  nominated for election at the
annual  meeting  of  the  shareholders  and,  for  your  information,   a  brief
description of those directors whose terms will expire at a later date.

1.   Nominees for Election - Term Expiring 2000

Barrett Brady -       Age 50.  Mr. Brady is the President and Chief Executive 
                      Officer of the Company and has been acting in those 
                      capacities since September of 1995.  Mr. Brady has
                      served as a director of the Company since December 1995. 
                      For more than five years prior to becoming President and
                      Chief Executive Officer of the Company, Mr. Brady served 
                      as President of Dunn Industries, Inc., an investment 
                      holding company in the primary business of regional 
                      commercial and industrial general contracting.  Mr. Brady 
                      is also a director of North American Savings Bank.  Mr.
                      Brady is the brother-in-law of Mr. John Fox, Vice
                      President of Special Projects for the Company.

Kay N. Callison -     Age 53.  Ms. Callison has served as a director of the
                      Company since 1982.  For more than five years, Ms. 
                      Callison has been active in charitable activities in the
                      Kansas City Metropolitan area.

William V. Morgan -   Age 54.  Mr. Morgan has been the President of Morgan
                      Associates, Inc., an investment and pipeline management 
                      company, since February 1987, and Cortez  Holdings 
                      Corporation, a related pipeline investment company, since
                      October 1992. Mr. Morgan has served as a director of 
                      Midland Loan Services and Kinder  Morgan, L.P. since 1994 
                      and Vice Chairman of  Cortez Pipeline Company since
                      February 1987.  He has held legal and management
                      positions in the energy industry since 1975, including
                      the presidencies of three major interstate natural gas
                      companies: Florida Gas Transmission Company, Transwestern 
                      Pipeline Company and Northern Natural Gas Company. 



                             4

<PAGE>
- -------------------------------------------------------------------------------
THE BOARD OF DIRECTORS RECOMMENDS THAT MR. BRADY, MS.CALLISON AND MR.
MORGAN BE ELECTED TO THE BOARD OF DIRECTORS TO SERVE THREE YEAR TERMS.
- -------------------------------------------------------------------------------

2.   Other Directors Not Now Standing For Election

     The  following  is a listing of members of the Board of  Directors  who are
continuing in office and are not now standing for election.  These directors are
shown for your information.

     a.  Other Directors - Term Expiring 1999

William K. Hoskins -    Age 62.  For more than five years Mr. Hoskins has 
                        served as Vice President, General Counsel, and 
                        Secretary to a major pharmaceutical company now named
                        Hoechst Marion Roussel, Inc. and which was formerly
                        known both as Marion Merrell Dow, Inc. and Marion
                        Laboratories, Inc. In 1997, Mr. Hoskins was appointed
                        special counsel to Hoechst Marion Roussel, the parent
                        company of Hoechst Marion Roussel, Inc. Mr. Hoskins
                        is currently the Chairman of the Board of Directors
                        of the Company and has served in that capacity since
                        May 1996.

Mark C. Demetree -      Age 40.  Since February 1993, Mr. Demetree has been the 
                        President of North American Salt Company, a company 
                        that is the second largest producer of salt in the 
                        United States and Canada and is a unit of Harris 
                        Chemical Group, Inc.  From 1989 through January 1993, 
                        Mr. Demetree was a Senior Vice President
                        of D.G. Harris & Associates, Inc.  From 1991 through 
                        February 1993, Mr. Demetree was also President of the
                        Trona Railway Company.  Mr. Demetree is also a member 
                        of the Board of Directors of Advanced Radio Telecom 
                        Corp., NAMSCO, Inc. and Sifto Canada, Inc. and is a
                        member of the Board of Governors of the Chamber of 
                        Maritime Commerce for the Great Lakes and St. Lawrence 
                        Seaway.

John A. Ovel -         Age 50.  Mr. Ovel has served as a director of the 
                       Company since May 1996.  For more than five years Mr. 
                       Ovel has served as Regional President of Boatmen's Trust 
                       Company, trustee of the J.C. Nichols Company Employee
                       Stock Ownership Trust (the "Trust").  As trustee, 
                       Boatmen's Trust Company is record owner of the shares 
                       beneficially owned by the Trust.

     b.  Other Directors - Term Expiring 1998

Clarence L. Roeder -    Age 63.  Mr. Roeder has served as a director of the 
                        Company since 1974.  For more than five years prior to 
                        July 1995, Mr. Roeder was Secretary of the Company.  
                        For more than five years prior to January 1993,
                        Mr. Roeder was Vice President and General Counsel of 
                        the Company.  Mr. Roeder is also a member of the Board 
                        of Directors of Mercantile Bank of Kansas and Mercantile
                        Bank of Kansas City.


                             5

<PAGE>



Thomas J. Turner, III -   Age 52.  Mr. Turner has served as a director of the 
                          Company since December 1995.  For more than five
                          years, Mr. Turner has served as President of Charter
                          American Mortgage Company, a business that operates 
                          as a correspondent, and originates and services 
                          commercial loans, for institutional mortgage lenders.
                          Mr. Turner is an advisory director of Boatmen's Bank.


3.    Information Concerning the Board of Directors, Management and Certain 
      Security Owners

     a.  Executive Officers

     The following are the executive officers of the Company,  all of whom serve
at the will of the Board of Directors.

Barrett Brady - Information relating to Mr. Brady is set forth above.

G. Reid Teaney -          Age 50.  Mr. Teaney is Senior Vice President of the 
                          Company and has served in that capacity since July 
                          1996.  For more than five years prior to becoming
                          Senior Vice President of the Company, Mr. Teaney 
                          served as Senior Vice President and Executive Managing
                          Officer of the Kansas City office of CB
                          Commercial Group, a commercial real estate marketing, 
                          sales, leasing, and brokerage company.  From January 
                          1988 through March 1996, Mr. Teaney served as a 
                          director of Columbia Trust Company.

Edward A. de Avila -      Age 42.  Mr. de Avila is Senior Vice President of 
                          Development of the Company and has been acting in 
                          that capacity since August 1996.  From November 1993
                          to July 1996, Mr. de Avila was Managing Director of 
                          Centertainment, Inc., an indirect wholly-owned 
                          subsidiary of AMC Entertainment, Inc., one of the
                          largest motion picture exhibitors in the United
                          States.  Centertainment, Inc. pursued the development 
                          of entertainment based retail centers with AMC
                          Multiscreen Theaters as major anchors.  From March
                          1988 through May 1993, Mr. de Avila was Vice
                          President, Director of Retail for Reston Town Center
                          Associates, a major developer of retail space in 
                          Reston, Virginia.

John H. Fox -             Age 52.  Mr. Fox is a Vice President of the Company 
                          with primary responsibility for special projects and
                          has been acting in that capacity for more than five 
                          years.  Mr. Fox is the brother-in-law of Mr. Brady.

Brian G. Shanahan -       Age 58. Mr.  Shanahan is a Vice 
                          President of the Company  with  primary  
                          responsibility  for  apartment
                          leasing and related operations and has been 
                          acting in that capacity for more than five years.

Michael T. Shields-       Age 57.  Mr. Shields is a Vice President of the 
                          Company with primary responsibility for retail and 
                          industrial leasing and related operations and has
                          been acting in that capacity for more than five years.

Donnell J. Dixon -        Age 54. Mr.  Dixon is a Vice  President  of the
                          Company with primary responsibility for office 
                          leasing and related operations and has been acting
                          in that capacity for more than five years.

                             6

<PAGE>



William E. Bell -         Age 62.  Mr. Bell is the Vice President of 
                          Administration for the Company and has been acting in 
                          that capacity for more than five years.

Mark A. Peterson -       Age 33. Mr.  Peterson is the Vice 
                         President, Treasurer and Chief  Financial  Officer of 
                         the Company and has been acting in that capacity since 
                         June 1995. For more than five years prior to that
                         time, Mr.  Peterson acted in levels of increasing 
                         responsibility,  concluding as senior audit manager, 
                         for Donnelly  Meiners Jordan Kline,  P.C., a
                         certified   public   accounting  firm  that  has  
                         provided services to the Company.

Price A. Sloan -         Age 34. Mr. Sloan is the  Secretary and General
                         Counsel  of the  Company  and  has  been  acting  in  
                         that capacity  since March 1996. For more than five 
                         years prior to that time, Mr.  Sloan was an attorney  
                         with  Blackwell Sanders  Matheny Weary & Lombardi 
                         L.C., the law firm that has acted and  continues  
                         to act as legal  counsel  to the Company.

     b.  Security Ownership of Certain Beneficial Owners, Directors and 
         Management

     Table A describes  the  security  ownership of certain  beneficial  owners,
while Table B describes the security ownership by management and directors as of
April 16, 1997.

TABLE A -  Beneficial  ownership  of those  owning more than five percent of the
outstanding shares of the Company(a)

<TABLE>
<CAPTION>
<S>                 <C>                               <C>                            <C>
Name of                                               Amount and Nature of             Percentage of
Beneficial Owner    Address of Beneficial Owner       Beneficial Ownership           Outstanding Shares
- --------------------------------------------------------------------------------------------------------
Cede & Co.          Cede & Co.
                    P.O. Box 20
                    Bowling Green Stat
                    New York, NY 10274                1,272,124(b)                         33.0%
- --------------------------------------------------------------------------------------------------------
Boatmen's Trust     Boatmen's Trust Company
Company             Attn:  Diane Summers
                    P.O. Box 41903
                    Kansas City, MO  64183              896,187(c)                         23.3%
- -------------------------------------------------------------------------------------------------------
The Miller Nichols  Miller Nichols, Jeannette
Living Trust        Nichols and Clarence Roeder,
                    Trustees
                    400 West 49th Terrace
                    Alameda Towers
                    Kansas City, MO  64112              567,095(d)                         14.7%
- -------------------------------------------------------------------------------------------------------
Kay N. Callison     Kay N. Callison
                    55 Lemans Court
                    Shawnee Mission, KS 66208           277,440(e)                         7.2%
- --------------------------------------------------------------------------------------------------------
</TABLE>

                             7

<PAGE>



(a)  All information  obtained from the shareholder  register of the Company and
     Officer and Director Questionnaires as of April 16, 1997.
(b)  All of these shares are owned of record by Cede & Co. for other persons, 
     none of whom, to the knowledge of the
     Company, own beneficially 5% or more of the outstanding shares.
(c)  Of the 896,187 shares held by Boatmen's Trust Company,  769,647
     of those  shares are in the record  name of CNOM & Co. and are owned by the
     Company's  ESOT.  The remainder  are in the record name of Boatmen's  Trust
     Company as Trustee or agent for others.  Although  NationsBank  Corporation
     recently acquired Boatmen's Bancshares, Inc. (the parent of Boatmen's Trust
     Company),  Boatmen's  Trust  Company is still the Trustee of the  Company's
     ESOT. Boatmen's Bancshares,  Inc., CNOM & Co., and NationsBank  Corporation
     disclaim beneficial ownership of all such shares.
(d)  Shares reflected  include shares  beneficially  owned by the Miller Nichols
     Living Trust.  Miller Nichols and Clarence  Roeder,  Chairman  Emeritus and
     Director  of the  Company,  respectively,  and  Ms.  Jeanette  Nichols  are
     trustees of the Miller Nichols Living Trust,  none of whom have sole voting
     or investment powers.
(e)  Ms. Callison is a director of the Company.  Of the shares reported by Ms.
     Callison, 114,040 shares are held individually by Ms. Callison and she has
     sole voting and investment power over such shares.  Additionally, 37,640  
     shares are held in trusts for which Ms. Callison's spouse has sole voting 
     and dispositive power.  Ms. Callison is the trustee and has sole
     investment and voting power for two trusts for the benefit of her children,
     Mark Callison and Elizabeth Callison.  Such trusts hold 103,280 shares.  
     Ms. Callison is co-trustee with Ann Nichols and UMB Bank, N.A. of Kansas 
     City of the Nancy Nichols Lopez Trust, which owns 7,680 shares. 
     Ms. Callison, Ms. Nichols and UMB Bank share investment and voting power 
     over such shares.  Ms. Callison is the co-trustee with Commerce Bank of 
     the Miller Nichols Trust, which owns 14,800 shares for the benefit of
     Ms. Ann Nichols.  Ms. Callison and Commerce Bank share investment and 
     voting power over such shares.


TABLE B - Management Ownership(a)
<TABLE>
<CAPTION>
<S>                              <C>                                  <C>

Name, Title                      Amount and Nature of                 Percentage of
                                 Beneficial Ownership                 Outstanding Shares
- -----------------------------------------------------------------------------------------
Barrett Brady, Director,
President and Chief Executive
Officer                                110,000(b)                           2.9%

Price A. Sloan, General Counsel
and Secretary                            1,550(c)                  less than .1%

Mark A. Peterson, Vice President,
Treasurer and Chief Financial
Officer                                    300                      less than 1%

G. Reid Teaney,
Senior Vice President                      600(d)                  less than .1%

William E. Bell, Vice President            100                     less than .1%

John A. Ovel, Director                 896,187(e)                          23.3%

Clarence Roeder, Director              567,095(f)                          14.7%

Kay N. Callison, Director              277,440(g)                           7.2%

William K. Hoskins, Director             2,240                     less than .1%

Thomas J. Turner, III, Director          1,500                     less than .1%

Beneficial Ownership of Directors
and Executive Officers as a Group    1,857,012(h)                          48.1%
</TABLE>

                             8

<PAGE>




(a)  All information  obtained from the shareholder  register of the Company and
     Officer and Director Questionnaires of the Company as of April 16, 1997.
(b)  Of the  110,000  shares  reported  by Mr.  Brady,  2,400  shares  are  held
     individually  by  Mr.  Brady's  spouse.  Mr.  Brady  disclaims   beneficial
     ownership of such shares.  Additionally,  shares  reflected as beneficially
     owned by Mr. Brady  include 8,000 shares held by the Fred Brady Trust dated
     December 5, 1985.  Mr. Brady is a Trustee of such trust and has sole voting
     and investment power over such shares. An additional 64,000 shares reported
     by Mr. Brady are  attributable  to an  unexercised  but vested stock option
     from the Company  that can be  exercised  at any time prior to December 31,
     2010 and an additional 16,000 shares reported by Mr. Brady are attributable
     to an  unexercised  but vested  stock  option from the Company  that can be
     exercised at any time prior to May 30, 2006.
(c)  Of the 1,550 shares of reported by Mr. Sloan, 750 are held individually by 
     Mr. Sloan and 300 are held individually by Mr. Sloan's spouse.  
     Additionally, 500 shares are held in a life insurance trust for the 
     benefit of Mr. Sloan's spouse.  Mr. Sloan does not have voting or 
     investment power over such shares held by such trust and disclaims 
     beneficial ownership of such shares.
(d)  Of the 600 shares reported by Mr. Teaney, 300 are held individually by 
     Mr. Teaney's spouse.
(e)  John A. Ovel is the Regional President of Boatmen's Trust Company. 
     Although NationsBank  Corporation  recently acquired Boatmen's  Bancshares,
     Inc. (the parent of Boatmen's  Trust  Company),  Boatmen's Trust Company is
     still the Trustee of the Company's  ESOT,  which owns 769,647  shares.  The
     remaining shares reported are held by Boatmen's Trust Company as Trustee or
     agent for other parties. Mr. Ovel, Boatmen's  Bancshares,  Inc., CNOM & Co.
     (the nominee of Boatmen's  Trust  Company),  and  NationsBank  disclaim all
     beneficial ownership of such shares.
(f)  All 567,095 shares reported by Mr. Roeder are held by the Miller 
     Nichols Living Trust.  Mr. Roeder, Ms. Jeannette
     Nichols and Mr. Miller Nichols, Chairman Emeritus, are co-trustees of the 
     Miller Nichols Living Trust.  Mr. Roeder
     does not have sole voting or investment powers for such shares.  
     Mr. Roeder disclaims all beneficial ownership of such shares.
(g)  Ms. Callison is a director of the Company.  Of the shares reported by
     Ms. Callison, 114,040 shares are held individually by Ms. Callison and she 
     has sole voting and investment power over such shares.  Additionally, 
     37,640 shares are held in trusts for which Ms. Callison's spouse has sole 
     voting and investment power.  Ms. Callison is the trustee and has sole
     investment and voting power for two trusts for the benefit of her children,
     Mark Callison and Elizabeth Callison.  Such trusts hold 103,280 shares.  
     Ms. Callison is co-trustee with Ann Nichols and UMB Bank, N.A. of Kansas 
     City of the Nancy Nichols Lopez Trust, which owns 7,680 shares. 
     Ms. Callison, Ms. Nichols and UMB Bank share investment and voting power 
     over such shares.  Ms. Callison is the co-trustee with Commerce Bank of 
     the Miller Nichols Trust, which owns 14,800 shares for the benefit of
     Ms. Ann Nichols.  Ms. Callison and Commerce Bank share investment and 
     voting power over such shares.
(h)  See individual  ownership  footnotes above for voting and investment powers
     and disclaimers of beneficial ownership and general disclosures.

     c.  Information Concerning the Board of Directors Meetings and Committees

     The Board of Directors  met thirteen times during 1996.  Each current
director attended in person or by telephone at least 75% of the total number of
Board and committee  meetings  held while he or she served as a director  or
member of the committee.

     Certain members of the Board of Directors serve on one or more of the 
Executive, Audit, Nominating, and Compensation Committees of the Board.  The 
Executive Committee is currently composed of Mr. Brady, Chairman, Mr. Hoskins, 
Mr. Demetree, Ms. Callison, and Mr. Turner.  This committee has been delegated 
substantial authority and meets as necessary between meetings of the full Board 
of Directors. The Executive Committee held four meetings during 1996.

     The Audit Committee is composed of Mr. Roeder.  Mr. Quinn, a former
director, was chairman of the Audit Committee during 1996.  This committee
reviews reports and other financial information generated by internal and 
independent accountants of the Company and strategic financial programs.  It 
also recommends the independent auditor for Board approval.  The Audit
Committee met five times during 1996.

                             9

<PAGE>



     The Compensation Committee is composed of Mr. Turner, Chairman and Mr. 
Demetree.  This committee reviews the performance of the executive officers of 
the Company and recommends changes in officer compensation and company benefits.
The Compensation Committee met four times during 1996.

     The Nominating  Committee is currently  composed of Mr. Hoskins,  Chairman,
Mr. Brady and Ms. Callison. This committee is responsible for proposing director
nominees,  and the results of its efforts are set forth in this Proxy Statement.
The Nominating  Committee met two times in 1996. The Nominating  Committee will 
consider shareholder nominees timely submitted to the Board of
Directors.

     d.  Outside Director Compensation

     Directors  attending,  whether by  telephone  or in person,  any regular or
special  meeting of the Board of  Directors  of the  Company are paid $1,000 per
meeting.  Directors  who are  members of  committees  of the Board of  Directors
attending,  whether by telephone or in person, any regular or special meeting of
a committee of the Board of Directors  are paid $500 per meeting.  Directors who
are also employees of the Company are not paid  directors'  fees.  Directors'
and committee member fees were increased in early 1996 from $400 per meeting.

     e.  Executive Officer Compensation

     The  following  table sets  forth the  compensation  of  certain  executive
officers of the Company for the last three fiscal years.

                SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
<S>     <C>    <C>    <C>    <C>    <C>    <C>
                                                                               Long Term
                                              Annual Compensation              Compensation
                                        ------------------------------       -----------------

                                                                               Securities
                                                               Other Annual    Underlying      All Other
Name and                           Salary          Bonus       Compensation    Options/SARS    Compensation
Principal Position         Year      ($)            ($)            ($)             ($)              ($)
- ------------------------------------------------------------------------------------------------------------
Barrett Brady, CEO        1996     225,000      144,000(a)      9,857(b)       224,000(c)
                          1995     110,000        N/A            N/A              N/A

Jack Frost, CEO           1995      61,025        N/A            N/A              N/A            $6,975(d)

Lynn L. McCarthy,         1995      87,667(f)    50,000         1,080(g)          N/A             5,388(h)
CEO(e)                    1994     253,900(i)    10,000         1,508(g)          N/A             9,122(j)

Mark A. Peterson,         1996     100,000       25,000         4,800(k)          N/A              N/A
CFO

Edward A. de Avila,       1996      78,205       20,000          2,850(l)         N/A              N/A
Senior Vice President

G. Reid Teaney,           1996      74,666       40,000(m)        3,300(n)        N/A              N/A
Senior Vice President
</TABLE>


(a)  The amount reflects bonus earned in 1996 but paid in 1997.
(b)  The amount reported  reflects the value of personal  automobile use paid to
     Mr. Brady by the Company and the cost of a country club membership provided
     to Mr. Brady by the Company.
(c)  See,  (i)  Options/SAR  Grants  in Last  Fiscal  Year and  (ii)  Aggregated
     Options/SAR  Exercises in Last Fiscal Year and FY-end option/SAR Values, in
     the tables below.
(d)  The amount reported includes $6,975 paid to Mr. Frost as director fees.
(e)  The amounts reflected for Mr. McCarthy in 1995 do not attempt to adjust for
     the value of cash and  property  received by Mr.  McCarthy  pursuant to the
     Settlement Agreement that resolved the significant  shareholder  litigation
     that occurred in 1995.
(f)  The amount  reported  includes  $6,533  deferred by Mr. McCarthy and $4,333
     contributed by the Company under the Company's 401(k) savings plan.
(g)  The amount reflects the value of the personal use of a Company-owned
     automobile attributable to Mr. McCarthy.
(h)  The amount reported includes $1,050 paid to Mr. McCarthy as director fees 
     and $4,338 paid as premiums under
     supplemental split dollar life insurance policies for Mr. McCarthy.
(i)  The amount reported includes $62,304 deferred at the election of Mr. 
     McCarthy as deferred compensation, $9,065 deferred by Mr. McCarthy and 
     $5,663 contributed by the Company under the Company's 401(k) savings plan 
     and $10,933 contributed by the Company for Mr. McCarthy to the J. C. 
     Nichols Company Employee Stock Ownership Plan.
(j)  The amount  reported  includes $2,575 paid to Mr. McCarthy as director fees
     and $6,547 paid as premiums under  supplemental split dollar life insurance
     policies for Mr. McCarthy.
(k)  The amount reported reflects automobile allowance paid to Mr. Peterson.
(l)  The amount reported reflects automobile allowance paid to Mr. de Avila.
(m)  The amount reported reflects bonus earned in 1996 but paid in 1997.
(n)  The amount reported reflects automobile allowance paid to Mr. Teaney.
<TABLE>
<CAPTION>

                           Option/SAR Grants in Lat Fiscal Year

                           Potential Realizable Value
                                                    at Assumed Annual Rates
                           of Stock Price Appreciation
                        Individual Grants                for Option Term(a)
          ------------------------------------       --------------------------
<S>          <C>               <C>                <C>          <C>         <C>      <C>     <C>
              Number of        Percent of Total
             Securities        Options Granted    Exercise of
             Underlying        to Employees in    Base Price   Expiration
Name         Options Granted     Fiscal Year        ($/Shr)       Date        0%($)      5%($)       10%($)
- ------------------------------------------------------------------------------------------------------------
Barrett Brady,    64,000                28.6          $0.0125      12/31/2010  1,239,200  2,018,526   3,214,165
CEO              160,000                71.4          $19.375       5/30/2006     -0-     1,949,573   4,490,601

(a)  Assumes $19.375 per share market value at date of grant.
</TABLE>

                                 10

<PAGE>



                 Aggregated Option/SAR Exercises in Last
                 Fiscal Year and FY-End Option/SAR Values

                                    Value of Unexercised
                                    Number of Underlying     In-the-Money
                                   Unexercised Options at    Options/SARS at
                                      Fiscal Year-End(#)   Fiscal Year-End(a)($)
                                   ----------------------- --------------------

                   Shares Acquired    Value      Exercisable/     Exercisable/
Name                  on Exercise    Received    Unexercisable   Unexercisable
- -------------------------------------------------------------------------------
Barrett Brady, CEO ..  -0-            -0-      32,000/32,000  959,600/959,600
                       -0-            -0-      16,000/144,000 170,000/1,530,000

(a)  Assumes $19.375 per share market value at date of grant.

     f.  Employment Agreements

     The  Company  has an  employment  agreement  with its  President  and Chief
Executive  Officer,  Mr.  Barrett  Brady.  The  principal  terms of Mr.  Brady's
employment  agreement provide that for a period of five years ending on December
31, 2000,  Mr. Brady shall receive a base salary of $225,000 per year subject to
annual  review  and  adjustment  at the  discretion  of the  Company's  Board of
Directors.  Additionally,  Mr.  Brady shall be  entitled to an annual  incentive
discretionary  bonus  based upon  achieving  goals to be set  annually,  with an
opportunity  to  earn  up  to  80%  of  his  base  salary  as  annual  incentive
discretionary bonus. Moreover, Mr. Brady shall be entitled to fixed supplemental
retirement benefits of $78,000 per year payable for 15 years commencing upon the
earlier  of  his  disability  or  reaching  the  age of  60.  Such  supplemental
retirement  benefits  vest at a rate of 40% on January 1, 1996,  20% on December
31, 1996, and 10% annually on December 31st for the years 1997,  1998,  1999 and
2000.  Mr.  Brady has been  granted a stock  option of 64,000  shares,  or their
equivalent,  of common stock at a price of $.0125 per share, which option vested
50% on January  1, 1996 and the  remaining  50%  vested on January 1, 1997.  Mr.
Brady has also been granted an option to purchase 160,000 shares of common stock
of the  Company,  or their  equivalent,  at a price of $19.375  per share.  Such
options  vest at a rate of 10% on December 31, 1996, 15% on December 31, 1997,
and 25% annually on December 31st for the years 1998,  1999 and 2000.  Mr. Brady
shall be subject to a confidentiality and  non-competition  agreement during the
term of the agreement and for a period of one year after termination.

     Mr. Brady's  employment  agreement  provides for termination by the Company
for cause,  by voluntary  resignation  of Mr. Brady,  or by the Company  without
cause.  The  agreement  also  provides  Mr.  Brady  the right to  terminate  the
agreement  upon a change in  control  of the  Company,  which is  defined as the
acquisition  by any entity or  affiliated  group of 35% or more of the  combined
voting power of the outstanding  securities of the Company.  Upon termination of
the  agreement  by either  party as a result of a change  of  control  or by the
Company without cause, Mr. Brady shall be entitled to certain rights, including,
but not  limited  to,  immediate  vesting of all stock  options and the right to
receive his salary and normal  employee  benefits for the longer of  twenty-four
months or the remainder of the agreement's term.

     The Company has an employment  agreement  with its Senior Vice President of
Development,  Mr.  Edward A. de Avila.  The  principal  terms of Mr. de  Avila's
employment  agreement  provide that for a period of three years ending on August
12, 1999,  Mr. de Avila shall receive a base salary of $200,000 per year subject
to annual  review and  increase  at the  discretion  of the  Company's  Board of
Directors.

                            11

<PAGE>



Additionally,   Mr.  de  Avila  shall  be   entitled  to  an  annual   incentive
discretionary bonus, with an opportunity to receive up to 40% of his base salary
as annual incentive  discretionary  bonus. Mr. de Avila's  employment  agreement
provides for termination by the Company for cause,  by voluntary  resignation of
Mr. de Avila, or by the Company without cause. Upon termination of the Agreement
by the Company without cause,  Mr. de Avila shall be entitled to certain rights,
including, but not limited to, the right to receive his annual salary and normal
employee benefits from the date of termination until August 12, 1999.

     The Company has an employment agreement with its Senior Vice President, Mr.
G. Reid Teaney. The principal terms of Mr. Teaney's employment agreement provide
that for a period of three  years  ending on July 14,  1999,  Mr.  Teaney  shall
receive a base salary of $160,000 per year subject to annual review and increase
at the discretion of the Company's Board of Directors.  Additionally, Mr. Teaney
shall be entitled to an annual incentive discretionary bonus with an opportunity
to receive up to 60% of his base salary as annual incentive discretionary bonus.
Mr. Teaney's  employment  agreement  provides for termination by the Company for
cause, by voluntary  resignation of Mr. Teaney, or by the Company without cause.
Upon termination of the Agreement by the Company without cause, Mr. Teaney shall
be  entitled  to certain  rights,  including,  but not  limited to, the right to
receive  his  annual  salary  and  normal  employee  benefits  from  the date of
termination until July 14, 1999.

     The Company has an employment  agreement with its Chief Financial  Officer,
Mr. Mark A. Peterson. The principal terms of Mr. Peterson's employment agreement
provide  that for a period of three  years  ending on  December  31,  1998,  Mr.
Peterson  shall  receive a base  salary of $100,000  per year  subject to annual
review and  increase at the  discretion  of the  Company's  Board of  Directors.
Additionally,   Mr.   Peterson   shall  be  entitled  to  an  annual   incentive
discretionary  bonus set by the  Company's  Board of Directors.  Mr.  Peterson's
employment  agreement  provides  for  termination  by the Company for cause,  by
voluntary  resignation of Mr.  Peterson,  or by the Company without cause.  Upon
termination of the Agreement by the Company without cause, Mr. Peterson shall be
entitled to certain rights,  including, but not limited to, the right to receive
his annual  salary and normal  employee  benefits  for a period of not less than
twelve months following the date of termination.

     The  Company  has an  employment  agreement  with its  General  Counsel and
Secretary,  Mr. Price A. Sloan.  The principal  terms of Mr. Sloan's  employment
agreement provide that for a period of three years ending on March 19, 1999, Mr.
Sloan shall  receive a base salary of $100,000 per year subject to annual review
and  increase  at  the   discretion  of  the   Company's   Board  of  Directors.
Additionally,  Mr. Sloan shall be entitled to an annual incentive  discretionary
bonus set by the Company's Board of Directors.  Mr. Sloan's employment agreement
provides for termination by the Company for cause,  by voluntary  resignation of
Mr. Sloan, or by the Company without cause. Upon termination of the Agreement by
the Company  without  cause,  Mr.  Sloan  shall be  entitled to certain  rights,
including, but not limited to, the right to receive his annual salary and normal
employee benefits for a period of not less than twelve months following the date
of termination.

     g.  Stock Option Plan.

     The Board of  Directors  of the Company on March 28, 1996  adopted the 1996
Stock  Option  Plan  ("Plan")  that  allowed the  granting  of stock  options to
eligible plan participants. The shareholders of the Company approved the Plan at
their 1996 Annual  Meeting on May 29, 1996. An amendment and  restatement of the
plan was  approved  subsequently  by the Board of  Directors  to reflect  recent
changes in the federal  securities  regulations  relevant to the Plan.  The Plan
authorizes  the  Board to issue up to  480,000  shares of the  Company's  common
stock. If an option granted under the Plan expires or is canceled without

                            12

<PAGE>



having been exercised or vested, the shares subject to the unvested and canceled
options will be available  thereunder for subsequent grants of options.  The
type,  amount, and  conditions  of any options  granted  under the Plan are
determined  by the Compensation  Committee,  or such  other  committee  as the 
Board of  Directors determines.

     h.  Compensation Committee Report on Executive Compensation

     Compensation  Philosophy:  The Company's executive  compensation program is
designed to provide fair  compensation to executives based on their  performance
and  contribution  to the Company and to provide  incentives  that  attract and
retain key  executives,  instill a  long-term  commitment  to the  Company,  and
develop pride and a sense of Company ownership,  all in a manner consistent with
shareholder   interests.   Given  these  objectives,   the  executive  officers'
compensation package includes primarily two elements:  (1) base salary, which is
reviewed annually;  and (2) incentive  compensation  consisting of stock options
and bonuses.

     Annual  adjustments  to the base salaries of the Company's  executives  are
based on the Company's  performance  during the preceding fiscal year and upon a
subjective  evaluation  of  each  executive's  individual  contribution  to that
performance. In evaluating overall Company performance,  the primary focus is on
the  Company's  financial  performance  for  the  year.  Additionally,   certain
intangible  criteria,  including  whether the Company achieved  strategic goals
and conducted its operations in accordance  with the standards of business 
expected of the Company by its shareholders and the community in which it
operates, may also be considered.

     Stock options are likely to be granted annually in future as additional  
compensation in an  effort  to  link  each  executive's  future  compensation  
to the  long-term financial success of the Company,  as measured by stock  
performance.  The total number of  options  awarded  each  executive will be 
based on an  evaluation  of the performance of each executive under 
consideration without regard to the number of options held by or previously
granted to each executive.

     Compensation  of the Chief  Executive  Officer:  For the fiscal year ended
December 31,  1996,  Barrett  Brady,  the  Company's  Chief  Executive  Officer,
received a bonus of $144,000. Mr. Brady's bonus was based on a subjective
valuation  which  considered,   in  part,  the  Company's  financial
performance for the fiscal year (i.e., $27.9 million in net income following two
years of losses;  and a 33% increase in revenues) as well as the implementation
of business strategies established by the Board.

     This report has been issued over the names of each member of the 
Compensation Committee, Thomas J. Turner, III, Chairman and Mark C. Demetree.

     i.  Certain Relationships and Related Transactions

     Mr. Thomas J. Turner, III is a Director of the Company and is president and
principal  shareholder of Charter  American  Mortgage  Company,  a business that
prepares and presents  mortgage  loan  applications  to  institutional  mortgage
lenders.  Charter American  Mortgage Company has from time to time been asked to
provide services to the Company,  and the Company has obtained loans as a result
of loan applications taken by Charter American Mortgage Company. Such loans were
obtained by the  Company at rates  competitive  with the rates  charged by other
mortgage lenders. Charter American Mortgage Company has

                            13

<PAGE>



earned  approximately  $146,000 in the last year in loan origination fees on
mortgage  financing  obtained  by the Company as a result of services
provided by Charter American Mortgage Company.

     The Company  loaned to the ESOT  approximately  $2.0  million to permit the
ESOT to meet its 1996  obligations.  That loan was  unsecured  and  non-interest
bearing. The loan has been repaid in full.

     Mr. John A. Ovel is a Director  of the Company and is Regional President of
Boatmen's  Trust  Company,  the  current  trustee of the ESOT.  CNOM & Co.,  the
nominee of Boatmen's Trust Company,  is record owner of the shares  beneficially
owned by the ESOT. Boatmen's Trust Company receives a fee for serving as trustee
of the ESOT. The fee currently is determined by the number of shares held by the
ESOT,  the amount of cash held by the ESOT,  the  appraised  value of the shares
held by the ESOT, and the level of service  requested by the ESOT. In 1996, that
fee was approximately  $102,000 and Boatmen's Trust Company expects such fees to
be approximately $120,000 during 1997.

     Mr. Clarence L. Roeder and Ms. Kay N. Callison are Directors of the 
Company.  Mr. Roeder and Mr. Miller Nichols, father of Ms. Callison, are each a 
director of Westport Today, Inc.  In addition, Mr. Roeder is a vice president 
of that entity.  Westport Today, Inc. entered into a Supplemental Settlement
Agreement with the Company in September 1995 pursuant to which Westport Today,
Inc. agreed to retire outstanding indebtedness of approximately $3,250,000 to
the Company.  Such indebtedness has been paid in full.

     On January 29, 1997 the Company purchased all outstanding shares of the
Company owned beneficially and of record by AHI Metnall L.P. ("AHI").  
Additionally, Mr. John Simon and Mr. James W. Quinn, who are affiliated with 
AHI, resigned as directors of the Company.

     The  Company  paid  consideration  of  $27.25  per  share,  or a  total  of
$25,856,980  for the 948,880 shares of the Company's  common stock owned by AHI.
At the closing,  the Company  delivered to AHI  $12,809,880  in cash (plus eight
percent (8%)  interest per annum from January 15, 1997 to January 29, 1997 in an
amount  totaling  $39,307).  The Company also executed a promissory  note in the
amount of $12,989,600 (which reflects a $57,500 reduction for certain expenses),
bearing  interest  at a rate of eight  percent  (8%)  per  annum  with  interest
accruing  commencing  on January 15, 1997  ("Note").  The Note is secured by the
pledge of a mortgage receivable and real property.

     The  purchase  price  for the stock  held by AHI was based on a  negotiated
price  within the range of trades in the fourth  quarter of 1996,  which  trades
were between  $27.00 and $31.06 per share.  The  transaction  was  negotiated on
behalf of the Company over a number of months by management of the Company, with
input  from  the  Board  of  Directors  of  the  Company.  The  transaction  was
unanimously  approved  by the Board of  Directors  of the  Company  without  the
participation  of Mr.  Simon or Mr.  Quinn.  The  purchase by the Company of the
stock held by AHI decreased the number of outstanding  shares of common stock of
the Company from 4,852,400 to 3,903,520 shares. The number of outstanding shares
of common  stock was further  reduced to 3,849,358 in January 1997 when the ESOT
transferred  54,162  shares  to the  Company  in  repayment  of a loan  from the
Company.

     j.  Performance of the Company's Common Stock

     During 1996, the Company did not have a class of stock registered under the
Securities  Exchange Act of 1934, as amended (the "Exchange Act"). Shares of the
Company's  common  stock have been  traded in the  over-the-counter  market very
infrequently through inter-broker bulletin boards trading under the

                            14

<PAGE>



symbol  "NCJC.BB." The high and low sales prices for the Company's  common stock
during the fourth quarter of 1996 were $31.06 and $27.00.

B.   PROPOSAL TO AMEND AND RESTATE THE ARTICLES OF INCORPORATION

1.   General

     The Board of Directors has approved,  and recommends that the  shareholders
adopt,  the  Amended and Restated  Articles  of  Incorporation  of the
Company  in the form attached as Appendix "A" hereto (the "Restated Articles").
The Restated Articles incorporate into a single document the various  amendments
made to the Company's 1972  Articles  of  Incorporation  (the "Old  Articles"),
and  delete  certain provisions of the Old Articles that have been made
unnecessary or ineffective by subsequent events, including subsequent revisions
to Missouri law. Additionally, the  Restated   Articles  include  a  number  of 
amendments that have  certain anti-takeover effects (the "Amendments").

     Under  Missouri  law,  adoption  of  the  Restated  Articles  requires  the
affirmative  vote of the  holders of a  majority  of the  outstanding  shares of
Common Stock of the Company entitled to vote at the meeting. Abstentions, broker
non-votes and the failure of any  shareholder  to vote will have the same effect
as votes against the proposal.  All of the  Amendments  are permitted by law and
are  consistent  with the rules of the NASDAQ  Stock  Market,  Inc. on which the
Company has made  application to have the shares of the Common Stock listed.  If
shareholders approve the Restated Articles,  the Company will cause the Restated
Articles  to be filed with the  Secretary  of State of the State of  Missouri as
soon as practicable after such approval is final.

2.   Anti-Takeover Amendments

     The  Amendments  are  designed  to promote  conditions  of  continuity  and
stability in the Company's management and policies. Although the Amendments have
certain anti-takeover effects, they are not in response to any active effort
to  accumulate  the  Company's  Common  Stock or to obtain control of the
Company.  However, the Board of Directors  has observed an increase in
corporate  takeover  activity in recent years and the use of certain
takeover tactics, including proxy fights, hostile takeover attempts, and partial
tender  offers,  that  have  become  relatively  common  in  corporate  takeover
practice.  The Board  believes  that these  tactics can place undue  pressure on
boards  of  directors  and   shareholders  to  act  hastily  and  on  incomplete
information,  and therefore can be highly disruptive to a company and can result
in unfair  differences in treatment of some  shareholders who act immediately in
response to announcement of takeover activity and those who choose to act later,
if at all.

     The over-all  effect of the proposals would be to render more difficult the
accomplishment  of a  merger  or  the  assumption  of  control  by  a  principal
shareholder  without  approval  of the  Board  of  Directors  and to  make  more
difficult  the rapid  removal of  management.  The Board of  Directors  does not
presently intend to propose that other anti-takeover measures be included in the
Restated  Articles in future proxy  solicitations.  The Amendments are discussed
below.

     a.  The Removal of a Director for Cause Only

     The  Amendments  would provide that an  individual  director may be removed
from office by  shareholders  only for cause and only upon approval of
shareholders holding 66 2/3% or more  of  the shares of Common Stock entitled
to  vote.  The  Articles  of Incorporation currently allow the shareholders to
remove individual
                            15

<PAGE>



directors  with or without cause unless the votes cast against  removal would be
sufficient  to elect such  director at an election of the class of  directors of
which he is a part.

     Advantages of Allowing  Removal Only for Cause. The primary purpose of this
Amendment  is to preclude the removal of any director or directors by a takeover
bidder or  otherwise,  unless  removal is warranted  for reasons  other than the
desire to obtain control of the Board. For a takeover bidder to obtain effective
control of the Company,  it presently  would need to control at least a majority
of the Board votes.  One popular method for a takeover  bidder to obtain control
is to acquire a majority of the outstanding shares of a company through a tender
offer or open  market  purchases  and to use that  voting  power to  remove  the
existing  directors and replace them with persons chosen by the takeover bidder.
Requiring  cause in order to  remove a  director  would  defeat  this  strategy,
thereby encouraging  potential takeover bidders to obtain the cooperation of the
existing  Board  before  attempting  a takeover.  The Board  believes  that if a
purchaser  acquired a significant or  controlling  interest in the Common Stock,
the  purchaser's  ability to  remove the  entire  Board  would  severely
curtail  the  Company's  ability  to  rapidly  negotiate  effectively  with  the
purchaser.  The  threat  of  removal  would  deprive  the  Board of the time and
information  necessary to evaluate any takeover  proposal,  to study alternative
proposals,  and to help  ensure  that the best price  would be  obtained  in any
transaction involving the Company.

     Disadvantages to Provision Concerning Removal of Directors.  The Amendment
will make the removal of any director  more  difficult,  even if such removal is
believed by the  shareholders to be in their best interests,  and will eliminate
the shareholders' ability to remove a director at will. Since the Amendment will
make the removal of directors  more  difficult,  it will increase the directors'
security  in their  positions  and,  since the Board has the power to retain and
discharge management,  could perpetuate incumbent  management.  The removal of a
director for cause could be costly and  time-consuming.  The proposed Amendment
would render more difficult,  and may discourage,  an attempt to acquire control
of the Company without the approval of the Company's management.

     b.  Opt-In to Missouri Control Share Acquisition Statute

     The Missouri  General and Business  Corporation  Law  ("MGBCL")  contains a
"Control Share  Acquisition  Statute" governing "Acquiring  Persons"
who, after any acquisition of shares of a publicly traded  corporation, have
20% or more of the voting power of such corporation.
The statute  prohibits an  Acquiring  Person from voting its shares 
unless  certain disclosure  requirements  are met and the  retention  or
restoration  of voting rights is approved by both (i) a majority of the
outstanding  voting stock,  and (ii) a majority of the  outstanding  voting
stock after  exclusion of Interested Shares. "Interested Shares" are defined as
shares owned by the Acquiring Person, by  directors  who are  also  employees, 
and by  officers  of the  corporation.

     A number of  acquisitions  of shares are deemed not to  constitute  Control
Share  Acquisitions,  including good faith gifts,  transfers  pursuant to wills,
purchases  pursuant to an issuance by the  corporation,  mergers  involving  the
corporation that satisfy the other requirements of the MGBCL, transactions with
a person who owned a majority of the voting power of the corporation  within the
prior  year,  or  purchases  from a  person  who has  previously  satisfied  the
provisions of the Control Share Acquisition Statute so long

                            16

<PAGE>



as the transaction  does not result in the purchasing  party having voting power
after the  purchase in a  percentage  range beyond the range for which the
selling party previously satisfied the provisions of the statute.  Additionally,
a corporation may exempt  itself from  application  of the statute by inserting
a provision in its articles of incorporation or bylaws expressly  electing not
to be covered by the statute. The Old Articles cause the Company to "opt-out"
of the Control Share Acquisition Statute.  The Amendments cause the Company to 
"opt-in" to the Control Share Acquisition Statute.

     Advantage  of the Missouri  Statute.  In recent years a number of companies
have become the targets of takeover  attempts.  Frequently, these takeovers
have been accomplished in two steps; first, another corporation publicly offers
to buy a substantial block of the target corporation's stock
shareholders and then after having acquired such a block, gains working control
of the board of directors of the target corporation; and second, using its 
control of the target corporation's board of directors, the other corporation
seeks a merger or some other business combination with the target corporation
resulting in the remaining shareholders of the target corporation 
surrendering their stock for the consideration that is offered to them by the
terms of the transaction.  Your Board of Directors is concerned about the 
possibility of take-over attempts that often require management and
shareholders of the target company to make hurried decisions about the merits
of proposed transactions that may not be the result of arms-length bargaining
between the two corporations and over which management and shareholders may,
in substance, have no control.  In addition, the mergers or other transactions
so effected may be related more to the immediate financial or other private 
objectives of the acquiring group than to the interests of the target
corporation.  Thus, the target corporation's shareholders can be forced to
choose between enduring a substantial change in the business objectives and
methods of their corporation, or liquidating their holdings of the corporation's
stock, possibly at a disadvantageous price and with adverse tax consequences.
The Board believes that if  any  future takeover of the Company is involved, the
shareholders  are more  likely  to  benefit  in the long  range if  there  are
provisions inducing a prospective  acquiror to negotiate with management on an
arm's length basis.  Your  management  believes that it is fully  equipped to
evaluate  the  Company and its future  potential  with a view to  achieving  the
maximum long term benefits for its shareholders.

     Disadvantages of the Missouri Statute.  The proposed Amendments would allow
the holder of a large  block of less than a majority  of the shares of
the  Company to prevent a merger or other  business  combination.  The  proposed
amendments  may make tender  offers,  proxy  contests or other direct appeals to
shareholders  of the  Company  as the first  step in a  take-over  attempt  less
effective.  This may discourage tender offers or business combinations that some
shareholders  might  find  desirable.  Generally,  tender  offers  are made at a
premium  above the  current  market  price,  and to the extent  that such tender
offers  are  discouraged,   the  Company's  shareholders  would  be  denied  the
opportunity of selling at a higher price.  The proposed  amendments  will make a
take-over  of  the  Company  opposed  by  management  more  unlikely,   even  if
shareholders  might view it as being in their  interest.  This proposal may also
impact management tenure by discouraging a tender offer hostile to management.

     c.  Authorization to Issue a Class of Preferred Stock

     The  Amendments  authorize  the  issuance  of up to  40,000,000  shares  of
preferred  stock  with  such  designations,   preferences,   conversion  rights,
cumulative, relative, participating,  optional or other rights, including voting
rights, qualifications, limitations or restrictions thereof as are determined by
the Board of Directors.  Thus,  if the  Amendments  are  approved,  the Board of
Directors  would be entitled to  authorize  the  creation  and issuance of up to
40,000,000 shares of preferred stock in one or more series with such limitations
and  restrictions as may be determined in the Board's sole  discretion,  without
further authorization by the Company's shareholders.  Shareholders will not have
preemptive rights to subscribe for shares of preferred stock.


                            17

<PAGE>



     The Board of Directors  could issue shares from a series of preferred stock
that make more  difficult  or  discourage  an attempt  to obtain  control of the
Company by means of a merger,  tender offer,  proxy contest or other means.  The
issuance of shares of  preferred  stock could be used to create  voting or other
impediments or to discourage persons seeking to gain control of the Company, for
example, by the sale of preferred stock to purchasers  favorable to the Board of
Directors.  In addition,  the Board of Directors  could  authorize  holders of a
series  of  preferred  stock to vote  either  separately  as a class or with the
holders  of Common  Stock,  on any  merger,  sale or  exchange  of assets by the
Company or any other extraordinary  corporate  transaction.  The issuance of new
shares  could also be used to dilute the stock  ownership  of a person or entity
seeking to obtain control of the Company.

     The shares of  preferred  stock could also be issued in  connection  with a
shareholders'  rights plan,  and the Board of Directors  will consider  adopting
such a plan if the proposed amendment is approved by the shareholders. Typically
under  such a plan,  shareholders  of the  Company  would be  issued  rights  to
purchase  preferred stock at a specified price.  Such preferred stock would have
such rights and  preferences as may ultimately be determined by the Board.  Such
rights would typically not be exercisable  until the earlier to occur of (i) the
date of a public announcement that a person or group of affiliated or associated
persons (an  "Purchaser")  acquired,  or obtained  the right to acquire,
beneficial ownership of a stated percentage or more of the outstanding shares of
the Common Stock or (ii) ten days following the  commencement or announcement of
an  intention  to make a tender  offer or exchange  offer that would result in a
person  or  group  beneficially  owning  a  stated  percentage  or  more of such
outstanding  shares of Common  Stock (the earlier of such dates being called the
"Distribution  Date"). Until the Distribution Date, the rights would normally be
transferred  only with the  Company's  Common  Stock.  The  rights  are  usually
redeemable in certain instances and would expire at a date and time specified by
the Board,  unless  earlier  redeemed  by the  Company.  Also under such a plan,
following  a merger or other  business  combination  transaction  involving  the
Company  or the sale of a stated  percentage  or more of its  assets or  earning
power, each holder of a right,  other than rights that are owned by a Purchaser
Person (which are generally  thereafter void),  typically can thereafter receive
upon the exercise of the right that number of shares of publicly  traded  common
stock of a Purchaser that at the time of such transaction would have a
market value of some multiple of the exercise price of the rights.

     Advantages  of Preferred  Stock.  The Board of Directors  believes that the
authorization of the preferred stock is in the best interests of the Company and
its  shareholders and believes it is advisable to authorize such shares and
have them available for possible future  transactions,  such as a
shareholders' rights plan, financings,  strategic alliances,  corporate mergers,
acquisitions,  possible  funding of new  programs or businesses and other
uses not presently  determinable  and as may be deemed to be feasible and in the
best interests of the Company. In addition, the Board of Directors believes that
it is  desirable  that the  Company  have the  flexibility  to issue  shares  of
preferred stock without further shareholder action, except as otherwise provided
by law.

     Disadvantages  of Preferred  Stock.  It is not  possible to  determine  the
actual effects of the preferred  stock on the rights of the  shareholders of the
Company until the Board of Directors  determines  the rights of the holders of a
series  of  the  preferred  stock.  However,  such  effects  might  include  (i)
restrictions  on the payment of dividends to holders of the Common  Stock;  (ii)
dilution of voting  power to the extent that the holders of shares of  preferred
stock are given voting rights; (iii) dilution of the equity interests and voting
power  if the  preferred  stock  is  convertible  into  Common  Stock;  and (iv)
restrictions  upon any distribution of assets to the holders of the Common Stock
upon  liquidation or dissolution  and until the  satisfaction of any liquidation
preference  granted to the holders of  preferred  stock.  The  existence  of the
authorized  shares could have the effect of  discouraging  unsolicited  takeover
attempts.

                            18

<PAGE>



     d.  Super-Majority Vote to Amend or Repeal Certain Provisions of the 
         Restated Articles and Bylaws

     The  Amendments add a new Article  Eleven,  requireing that in order for
shareholders to amend,  repeal or adopt any provision  inconsistent  with  
Articles Six,  Seven, Nine, Ten or Eleven of the Restated Articles or make,  
amend,  alter or repeal  bylaws of the Company designated by the Board of 
Directors,  the affirmative  vote of at least 66 2/3% of the outstanding  
shares of Common Stock of the Company shall be required.  Under the MGBCL,  
amendments to the articles of incorporation of a corporation  require the 
approval of the holders of a majority of the outstanding stock entitled to 
vote thereon, but the law also  permits a  corporation  to  include  provisions
in its  articles  of incorporation requiring a greater vote than the vote 
otherwise  required by law for any corporate action.

     Purpose of Super-Majority Vote Requirement. The requirement of an increased
shareholder  vote is  designed  to  prevent a person  holding or  controlling  a
majority,  but less than 66 2/3%,  of the shares of the Company from avoiding 
the requirements  of the  Amendments  and anti-takeover  provisions in the
Company's Bylaws by simply repealing them.

     Existing Anti-Takeover Defenses in Bylaws.  Paragraph 12 of the Bylaws of
the Company  provides that the Board shall be divided into three equal classes
of directors.  Such a classified board makes it more time-consuming to change
majority control of the Board without its consent, and thus reduces the 
vulnerability  of the Company to an  unsolicited  takeover proposal that does
not  contemplate  the  acquisition  of all of the  Company's
outstanding shares, or to an unsolicited  proposal for the restructuring or 
sale of all or part of the Company.

     Anticipated Anti-Takeover Defenses in Bylaws.  The Board of Directors is
presently contemplating amendments to the Company's Bylaws that may have anti-
takeover effects.  Those provisions (i) impose advance notice requirements for
shareholder proposals to be presented at a meeting of shareholders, , (ii) 
require that shareholders nominating individuals to serve on the Board provide
information comparable to that which would be required of the Company under
applicable federal securities laws, (iii) limit the ability of shareholders to
call a  special meeting, and (iv) elinimate the ability of shareholders to fill
vacancies on the Board of Directors.  These Bylaw provisions could enable the
Company to delay undesirable shareholder actions to<PAGE>
give the Company necessary
time and information to adequately respond.

     Anti-Takeover provision in MGBCL. The MGBCL contains a business combination
statute that  protects  Missouri  corporations  from  unsolicited  takeovers by
prohibiting  certain  transactions.  The  statute  restricts  certain  "Business
Combinations"  between a corporation  and an  "Interested  Shareholder"  and its
"Affiliates"  and "Associates" (as defined  therein).  A "Business  Combination"
includes a merger or consolidation, certain sales, leases, exchanges, mortgages,
transfers, pledges and similar dispositions of corporate assets or stock and any
reclassifications,  recapitalizations  or  reorganizations  that  increase  the
proportionate  voting  power  of  the  Interested  Shareholder.  An  "Interested
Shareholder"  includes any person or entity that beneficially owns or controls
20% or more of the outstanding voting shares of the corporation. Pursuant to the
business  combination  statute,  a Missouri  corporation may at no time
engage in a Business Combination with an Interested Shareholder other than (i) a
Business  Combination  approved by the board of  directors  prior to the date on
which  the  Interested   Shareholder  acquired  such  status;  (ii)  a  Business
Combination  approved  by the holders of a majority  of the  outstanding  voting
stock not beneficially  owned by the  Interested  Shareholder  or its Affiliates
or Associates  at a meeting  called no earlier  than five  years  after the date
on which the  Interested  Shareholder  acquired  such  status;  or (iii) a
Business Combination   that   satisfies   certain   detailed   fairness  and
procedural requirements.

     The MGBCL  exempts from its business  combination  provisions  corporations
that adopt provisions in their  articles of  incorporation  electing not to be
covered by the statute.  The Amendments do not opt out of the business
combination statute.


                            19

<PAGE>



3.   Other Amendments

     In addition to the Amendments set forth above, the Restated Articles delete
or modify a number of other  provisions that have been made  unnecessary or 
ineffective by subsequent  events,  including  subsequent  revisions to Missouri
law, or include. Each such include other changes deemed appropriate by the Board
of Directors amendment is described below.

     a.  Increase the number of authorized shares of Common Stock

     The Amendments  increase the number of authorized shares of common stock of
the Company from 10,000,000 to 40,000,000.  The Board of Directors believes that
the increase in the number of authorized shares will provide greater flexibility
for the Company to declare stock dividends or stock splits, use stock for any 
future acquisitions,  raise equity capital,  or to use the additional  shares
for other general corporate purposes.

     b.  Elimination of Discussion of Company History

     The Old Articles  contain a  discussion  of the manner in which the Company
was formed. This discussion is unnecessary and is being deleted.

     c.  Simplifying the Description of the Company's Purposes

     At present, the MGBCL provides that a corporation may state in its articles
of  incorporation  that it may engage in any  activity  within the  purposes for
which  corporations  may be organized under the MGBCL,  without the need to list
specific  activities.  Thus, the lengthy  description of specific  activities in
which the Company may engage that appears in the Old Articles is unnecessary and
is being deleted in favor of the "general purpose" clause provided by the MGBCL.

     d.  Deleting Certain Provisions Providing that All Corporate Powers May be 
         Exercised by the Board of Directors and Specifying Certain Powers

     The Old Articles  provide that,  except as otherwise  provided by statute,
the  articles of incorporation  or the bylaws,  all  corporate  powers may be
exercised by the Board of Directors.  As this section merely  restates  Missouri
law, it is unnecessary and is being deleted.

     e.  Miscellaneous Changes

     In addition,  certain  miscellaneous  changes,  such as the  elimination of
shareholders' ability  to  act  by  written  consent,  the  elimination  of  the
discussion  of the  validity  of  contracts  in which a director may have a
personal interest and the renumbering of certain subsections and  cross-
references,  are made in the Restated Articles.



                            20

<PAGE>



- -------------------------------------------------------------------------------
    THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE
                    FOREGOING PROPOSAL
- -------------------------------------------------------------------------------

C.   APPROVAL OF SELECTION OF AUDITORS

     The Audit Committee and the Board  unanimously  recommend voting to approve
the  selection  of KPMG Peat  Marwick  LLP, as auditors  for the Company and its
wholly-owned  subsidiaries  for the 1997  fiscal  year.  This firm has served as
auditors for the Company since May 1995. A  representative  of KPMG Peat Marwick
LLP will be  present  at the annual  meeting  of  shareholders  and will have an
opportunity to make a statement and be available to answer appropriate questions
asked by the shareholders.

     Ratification  of the  appointment of KPMG Peat Marwick LLP as the Company's
independent  auditors for the year 1997 will require the  affirmative  vote of a
majority  of the shares of common  stock  represented  in person or by proxy and
entitled to vote at the annual meeting.  Abstentions  and broker  non-votes will
have the same effect as votes against the proposal. In the event shareholders do
not ratify the  appointment  of KPMG Peat Marwick LLP, the  appointment  will be
reconsidered by the Audit Committee and the Board of Directors.

- -------------------------------------------------------------------------------
    THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE
                    FOREGOING PROPOSAL
- -------------------------------------------------------------------------------

  SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Under  Section  16(a) of the Exchange  Act,  the  Company's  directors  and
executive  officers  and  shareholders  holding  more  than ten  percent  of the
outstanding  stock of the Company are required to report their initial ownership
of stock and any  subsequent  change in such  ownership  to the  Securities  and
Exchange  Commission  and the Company.  Specific  time  deadlines  for the
Section 16(a) filing  requirements  have  been  established  by the  Securities
and  Exchange Commission.  Because  the  Company  was not  subject  to the
provisions  of the Exchange Act during 1996, no reports were required to be
filed by its directors, executive directors and ten percent holders.

                    III.  OTHER MATTERS

     The Board of  Directors  does not intend to present any matter,  and is not
aware of any  individual's  intention to present any matter,  for action at this
meeting other than those described above. However, if any other matters properly
come  before  the  meeting,  it  is  the  intention  of  persons  named  in  the
accompanying  proxy to vote the proxy in accordance  with their best judgment on
such matters.

            IV.  PROPOSALS OF SECURITY HOLDERS

     Proposals of security  holders  intended to be presented at the next annual
meeting must be received by the Company no later than  November  ____,  1997, in
order to be  considered  for inclusion in the proxy  statement  relating to that
meeting.


                            21

<PAGE>



         V.  THE ANNUAL REPORT TO THE SHAREHOLDERS

     The Annual  Report of the Company for the year ended  December  31, 1996 is
included  with this Proxy  Statement.  The Report  contains the  Company's  1996
consolidated  financial statements audited by KPMG Peat Marwick LLP, independent
public accountants.

     Whether or not you expect to be present at the 1997 Annual Meeting, you are
requested to complete,  date,  sign,  and return the enclosed  proxy card.  Your
prompt response will be much appreciated.

                           BY ORDER OF THE BOARD OF DIRECTORS




                           Price A. Sloan
                           Secretary

______________, 1997

                            22

<PAGE>



- -------------------------------------------------------------------------------

PROXY                                                          PROXY

                        J.C. NICHOLS COMPANY


    This Proxy is Solicited on Behalf of the Board of Directors.

     The undersigned hereby appoints Barrett Brady and William K. Hoskins,  or
either of them, as Proxies,  each with the power to appoint his substitute,  and
hereby  authorizes them to represent and to vote, as designated  below,  all the
shares of Common Stock of J.C.  Nichols  Company the  undersigned is entitled to
vote at the Annual Meeting of  Stockholders to be held on April 30, 1997, or any
adjournment or postponement  thereof. This proxy revokes all prior proxies given
by the undersigned.

    PLEASE      MARK,  SIGN,  DATE AND RETURN THIS PROXY CARD PROMPTLY USING THE
                ENCLOSED PREPAID ENVELOPE.

          (Continued and to be signed on the reverse side)


- -------------------------------------------------------------------------------



<PAGE>


<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------------------

                          J.C. NICHOLS COMPANY
 PLEASE MARK VOTE IN BOX IN THE FOLLOWING MANNER USING DARK INK ONLY.
                      
The Board of Directors recommends a vote FOR election of the following nominees:
<S>                                            <C>

1.   ELECTION OF DIRECTORS --

                                               FOR all listed Nominees         AUTHORITY WITHHELD for all listed Nominees
     Nominees:  Barrett Brady                  /_/                             /_/
                Kay N. Callison                FOR all listed Nominees,  except vote(s) withheld for the following Nominee(s):
                William V. Morgan              /_/ ____________________________________________________________________________
                                               ________ SHARES VOTED FOR Nominee(s):  (Please print name of Nominee(s))
                                               /_/

The Board of Directors recommends a vote FOR the following proposals:


2.   Approval of Amendments to and a Restatement of the              FOR        AGAINST      WITHHOLD
     Company's Articles of Incorporation                            /_/         /_/           /_/
3.   Ratification of the selection of KPMG Peat Marwick             FOR         AGAINST     WITHHOLD
     LLP as the Company's accountants                               /_/         /_/          /_/
4.   In their discretion, the Proxies are authorized to vote
     upon such other business as may properly come before
     the meeting and all matters incident to the conduct of         This proxy, when appropriately executed, will be voted in the
     the meeting                                                    manner directed herein by the undersigned stockholder.  If
                                                                    no direction is made, this proxy will be voted in such a
                                                                    manner as to ensure election of the maximum number of
                                                                    directors from the nominees listed in the proxy statement,
                                                                    FOR the amendments to and restatement of the Articles of
                                                                    Incorporation and FOR the selection of KPMG Peat
                                                                    Marwick LLP as the Company's accountants.
                                                                    Dated:                                     , 1997

                                                                    Signature(s)


                                                                    Please  sign exactly as name appears at left.
                                                                    When  shares are  held by joint tenants,  both  should
                                                                    sign.   When signing as attorney, executor, administrator,
                                                                    trustee   or guardian, please  give full title as such.  If
                                                                    corporation, please  sign in full corporate name by President 
                                                                    or other authorized officer.  If a partnership, please  sign
                                                                    in partnership name  by  an authorized person.

- -----------------------------------------------------------------------------------------------------------------------------------
</TABLE>

<PAGE>



                               Appendix A


                                PROPOSED

             AMENDED AND RESTATED ARTICLES OF INCORPORATION
                                   OF
                          J.C. NICHOLS COMPANY

                              ARTICLE ONE


     The name of the corporation is J.C. Nichols Company (the "Corporation").

                              ARTICLE TWO

     The address of the Corporation's registered office in the State of Missouri
is  2300  Main,  Suite  1100,  Kansas  City,  Missouri  64108.  The  name of its
registered agent at such address is BSMWL, Inc.

                             ARTICLE THREE

     The corporation is formed for the following purposes:

     1.  To  engage  in  the  business  of  general  real  estate   development,
construction,  sales,  ownership, management and  leasing;  namely to manage, 
buy, lease,  rent or otherwise acquire, own, hold, use, divide, partition, plat,
subdivide, develop, improve,  operate,  sell, lease,  exchange,  mortgage or
otherwise dispose of or deal in and turn to account  as  principal,  agent, 
broker or  otherwise,  real estate,  leaseholds  and any and all of the 
interests  or  estates  therein  or pertinent thereto.

     2. To engage in any lawful business or activity  for which  corporations
may be organized under The General and Business Corporation Law of Missouri
("Act").

                              ARTICLE FOUR

     1. Authorized Shares. The Corporation has authority to issue eighty million
(80,000,000) shares of capital stock,  consisting of forty million  (40,000,000)
shares of Common Stock, par value $.01 per share (the "Common Stock"), and forty
million  (40,000,000)  shares of Preferred  Stock, par value $.01 per share (the
"Preferred Stock").

     All of the authorized shares of the Corporation may be issued, from time to
time,  without  action by the  shareholders,  for such  consideration  as may be
fixed,  from time to time, by the Board of Directors,  or by any duly authorized
committee  thereof,  and shares so issued,  the full consideration for which has
been paid or delivered,  will be deemed fully paid and non-assessable stock. The
holders of such shares shall not be liable for any further payment thereon.

     No holder of any shares of the Corporation  shall be entitled as such, as a
matter  of  right,  to  purchase  or  subscribe  for any  shares of stock of the
Corporation of any class,  whether now or hereafter authorized or whether issued
for cash, property or services or as a dividend or otherwise,  or to purchase or
subscribe for any obligations, bonds, notes,


<PAGE>



debentures,  other  securities or stock  convertible into shares of stock of the
Corporation or carrying or evidencing  any right to purchase  shares of stock of
any class.

     2.  Common Stock

         a. The holders of Common  Stock shall be entitled to one vote per share
on all matters to be voted on by the shareholders of the Corporation, but in the
election  of  directors  cumulative  voting shall prevail.   Accordingly, in the
election of directors each shareholder shall have the right to cast as many
votes in the aggregate as shall equal the number of voting  shares so held by
him, multiplied  by the number of directors to be elected at such election, and
he may cast the whole number of such votes for one candidate or distribute them
among two or more  candidates.  Directors  shall not be  elected in any other 
manner, unless such cumulative voting be unanimously waived by all shareholders
present at such meeting.

         b. To the extent  permitted under the Act and subject to the provisions
of the Preferred  Stock,  as and when dividends on the Common Stock are declared
by the  Board  of  Directors  or paid  thereon,  whether  in cash,  property  or
securities of the Corporation,  all holders of Common Stock shall be entitled to
participate in such dividends ratably on a per share basis.

         c. Subject to the  provisions  of the Preferred  Stock,  the holders of
Common  Stock shall be entitled to  participate  ratably on a per share basis in
all distributions to the holders of Common Stock in any liquidation, dissolution
or winding up of the Corporation.

         d. The  Corporation  shall keep at its principal  office (or such other
place as the Corporation  reasonably designates) a register for the registration
of shares of Common Stock whether in  certificate or book-entry  form.  Upon the
surrender of any certificate representing shares of any class of Common Stock at
such place,  the Corporation  shall, at the request of the registered  holder of
such  certificate,  execute and deliver a new  certificate  or  certificates  in
exchange  therefor  representing  in the  aggregate the number of shares of such
class represented by the surrendered certificate,  and the Corporation forthwith
shall cancel such  surrendered  certificate.  Each such new certificate  will be
registered in such name as is requested and will  represent  such number of
shares of such class as is substantially  identical in form  to the surrendered
certificate.  The issuance of new certificates  shall be made without charge to
the holders of the surrendered  certificates  of any issuance tax in respect
thereof or other cost incurred by the Corporation in connection with such
issuance.

         e. Upon receipt of evidence reasonably  satisfactory to the Corporation
(an affidavit of the registered  holder will be  satisfactory)  of the ownership
and the loss, theft, destruction or mutilation of any certificate evidencing one
or more shares of any class of Common  Stock,  and in the case of any such loss,
theft or destruction,  upon receipt of indemnity reasonably  satisfactory to the
Corporation  (provided  that if the holder is a financial  institution  or other
institutional  investor its own agreement will be satisfactory),  or in the case
of any such mutilation upon surrender of such certificate, the Corporation shall
execute and deliver in lieu of such  certificate a new  certificate of like kind
representing  the  number of  shares of such  class  represented  by such  lost,
stolen,  destroyed  or  mutilated  certificate  and dated the date of such lost,
stolen, destroyed or mutilated certificate.

     3.  Preferred Stock

         a.  Shares of  Preferred  Stock may be issued in one or more  series at
such time or times and for such  consideration  as the  Board of  Directors  may
determine. Each such series shall be given a distinguishing designation.


<PAGE>



All shares of any one series shall have  preferences,  limitations  and relative
rights  identical  with those of other shares of the same series and except
to the extent otherwise provided in the description of such series, with
those of other shares of Preferred Stock.

         b.   The authority of the Board of Directors with respect to each 
series shall include, but not be limited to, determination of the following:

                  i.  The  distinguishing   designation  and  number  of  shares
              constituting that series, which number may (except where otherwise
              provided by the Board of  Directors  in creating  such  series) be
              increased or decreased from time to time by action of the Board of
              Directors;

                  ii. The dividend  rate,  if any, on the shares of that series,
              whether dividends shall be cumulative, and, if so, from which date
              or dates, and the relative rights of priority,  if any, of payment
              of  dividends  on shares of that  series  over shares of any other
              series or over the Common Stock;

                  iii. The voting rights, if any, which shares of that series 
              shall have, and the terms of such voting rights;

                  iv.  Whether  the shares of that series  shall be  convertible
              into or exchangeable for cash,  shares of stock of any other class
              or any other series,  indebtedness,  or other  property or rights,
              including securities of another corporation, and, if so, the terms
              and conditions of such exchange or conversion,  including the rate
              or  rates  of  conversion,  and  whether  such  rate  shall  be  a
              designated  amount or an amount  determined in  accordance  with a
              designated  formula or by reference  to extrinsic  data or events,
              the date or dates upon or after which they shall be convertible or
              exchangeable,  the duration for which they shall be convertible or
              exchangeable,  the event or events  upon or after which they shall
              be  convertible  or  exchangeable,   and  whether  they  shall  be
              convertible or exchangeable at the option of the Corporation,  the
              shareholder  or  another  person,  and  the  method  (if  any)  of
              adjusting  the rate of  conversion  or  exchange in the event of a
              stock  split,  stock  dividend,  combination  of shares or similar
              event;

                  v.  Whether  or  not  the  shares  of  that  series  shall  be
              redeemable   and,  if  so,  the  terms  and   conditions  of  such
              redemption,  including  the date or dates upon or after  which the
              shares of that series shall be  redeemable,  whether they shall be
              redeemable at the option of the  Corporation,  the  shareholder or
              another  person,  the  amount  per share  payable  in the event of
              redemption  (which amount may vary under different  conditions and
              at  different  redemption  dates),  whether such amount shall be a
              designated  amount or an amount  determined in  accordance  with a
              designated formula or by reference


<PAGE>



              to extrinsic data or events, and whether such amount shall be paid
              in cash,  indebtedness,  securities  or other  property or rights,
              including securities of any other corporation;

                  vi.  Whether that series shall have a retirement or sinking 
              fund for the purchase or redemption of shares of that series, and
              if so, the terms and amount payable into such fund;

                  vii.  The rights of the shares of that  series in the event of
              voluntary or involuntary liquidation, dissolution or winding up of
              the Corporation,  and the relative rights of priority,  if any, of
              payment of shares of that series  over shares of any other  series
              or over the Common Stock;

                  viii. Whether the issuance of any additional shares of such
              series, or of any shares of any other series,  shall be subject to
              restrictions as to issuance,  or as to the powers,  preferences or
              rights of any such other series; and

                  ix. Any other preferences,  powers,  privileges, and relative,
              participating,   optional  or  other  special   rights,   and  the
              qualifications, limitations or restrictions thereof, of the shares
              of that series,  as the Board of Directors may deem  advisable and
              as shall not be inconsistent  with these Articles of Incorporation
              or the Act.

                     ARTICLE FIVE

     The Corporation is to have perpetual existence.

                     ARTICLE SIX

     The authority to make, amend, alter or repeal the bylaws of the Corporation
is hereby  expressly and solely  granted to and vested in the Board of Directors
of the  Corporation,  subject always to the power of the  shareholders  to make,
amend,  alter or repeal the bylaws of the Corporation, by the affirmative vote
of the holders of a majority of the shares of the then outstanding voting
stock of the Corporation, voting together as a single class.  The Board of
Directors is hereby vested with the authority to designate in the bylaws
certain sections of the bylaws that can only be amended either by:  (i)
affirmative of 66 2/3% of the entire Board of Directors, or (ii) the
affirmative vote of the holders of 66 2/3% of the shares of the then outstanding
voting stock of the Corporation, voting together as a single class.

                    ARTICLE SEVEN

     Meetings  of  shareholders  may be held  within  or  without  the  State of
Missouri,  as the  bylaws  of the  Corporation  may  provide.  The  books of the
Corporation may be kept outside the State of Missouri at such place or places as
may be  designated  from time to time by the Board of Directors or in the bylaws
of the  Corporation.  Election of directors need not be by written ballot unless
the bylaws of the Corporation so provide.



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     Any action  required or  permitted to be taken by the  shareholders  of the
Corporation  must be  effected  at a duly  called  annual or special  meeting of
shareholders  of the  Corporation  and may not be  effected  by any  consent  in
writing by such shareholders.

     Except as otherwise required by the Act and subject to the right of holders
of any Preferred Stock,  special meetings of the shareholders may only be called
by:  (i) the Board of Directors pursuant to a resolution duly adopted by a
majority of the entire Board of Directors; or (ii) a shareholder or shareholders
holding 20% or more of the shares of the then outstanding voting stock of the 
Corporation.  Special  meetings of the shareholders may not be
called by any other person or persons.

                           ARTICLE EIGHT

     Except as  otherwise  specifically  provided in the Act, or the Articles of
Incorporation  or bylaws of the Corporation,  as from time to time amended,  all
powers of  management,  direction and control of the  Corporation  shall be, and
hereby are, vested in the Board of Directors.

     The  Corporation  may  agree to the  terms and  conditions  upon  which any
director  or  officer  accepts  his office or  position  and in its bylaws or by
contract may agree to indemnify and protect,  to the maximum extent permitted by
the Act,  each and all of such persons and any person who, at the request of the
Corporation,  served as a director  or officer of another  corporation  in which
this Corporation owned stock against all costs and expenses  reasonably incurred
by any or all of them,  and all  liability  imposed or  threatened to be imposed
upon any or all of them,  by  reason of or  arising  out of their or any of them
being or having been a director or officer of this  Corporation or of such other
corporation;  but any such bylaw or contractual provision shall not be exclusive
of any other right or rights of any such  director or officer to be  indemnified
and protected against such costs and liabilities that he may otherwise possess.

                        ARTICLE NINE

     The Corporation  expressly  elects to be governed by Section 351.407 of the
Act  or  any  subsequent   amendments  thereof,  or  substitutes   therefor,  or
supplements thereto.

                     ARTICLE TEN

     1. The number of  directors  constituting  the Board of Directors  shall be
nine initially, and thereafter,  the number of directors  constituting the
entire Board of Directors  shall be fixed by, or in the manner  provided in
the  bylaws of the  Corporation  but shall be not less than  seven nor more than
twelve.  Subject  to the  rights of the  holders  of any  Preferred  Stock  then
outstanding,  the specific  number of directors  within such minimum and maximum
shall be  authorized  from  time to time by an  amendment  of the  bylaws of the
Corporation  duly adopted by a two-thirds vote of the entire Board of Directors.
The Corporation  shall notify the Secretary of State of any change in the number
of directors as required by the Act.



<PAGE>



     2. The Board of Directors shall be classified such that there will be three
classes of directors, with the term of each class expiring in different years
and the number of directors in each class as nearly equal in number as possible.
Each director shall be placed in one of three  classes,  and the initial term of
office of each director shall expire at the annual  shareholders' meeting taking
place in the year set forth opposite such director's  name (or, if later,  upon 
the  election  and  qualification  of such director's successor), as follows:


     Name                        Class        Term Expires

     Barrett Brady                A           2000

     Kay N. Callison              A           2000

     William V. Morgan            A           2000

     Clarence L. Roeder           B           1998

     Thomas J. Turner, III        B           1998
   
     [Vacant Seat]                B           1998

     Mark C. Demetree             C           1999

     William K. Hoskins           C           1999

     John A. Ovel                 C           1999

     At each annual shareholders' meeting following such initial  classification
and  election,  the number of  directors  equal to the number of directors in 
the class whose term expires at the time of such meeting shall be elected for a
full  three-year term to succeed those whose terms expire.

     3.  Subject  to the  rights of the  holders  of any  Preferred  Stock  then
outstanding,  any vacancies in the Board of Directors for any reason,  including
by reason of any increase in the number of directors,  shall, if occurring prior
to the  expiration  of the term of  office of the  class in which  such  vacancy
occurs, be filled only by the Board of Directors, acting by the affirmative vote
of two-thirds of the remaining directors.

     4.  Subject  to the  rights of the  holders  of any  Preferred  Stock  then
outstanding:  (i) any director, or the entire Board of Directors, may be removed
from  office  at any  time,  but only  for  Cause  (as  defined  below),  by the
affirmative vote of the holders of record of outstanding shares  representing at
least 66 2/3% of the  voting  power of all the  shares of  capital  stock of the
Corporation then entitled to vote generally in the election of directors, voting
together  as a  single  class,  and (ii) to the  extent  permitted  by law,  any
director  may be removed  from  office at any time,  but only for Cause,  by the
affirmative  vote of  two-thirds  of the entire Board of  Directors.  As used in
these  Articles of  Incorporation,  the term "Cause" means (i) conviction of the
director for a felony; (ii) declaration by order


<PAGE>


of a court that the director is of unsound  mind;  or (iii) gross abuse of trust
that is proven by clear and  convincing  evidence to have been committed in bad
faith.

                    ARTICLE ELEVEN

     The Corporation  reserves the right to amend,  alter,  change or repeal any
provision  contained  in these  Articles of  Incorporation  in the manner now or
hereafter  prescribed  herein  and by the Act,  and all  rights  conferred  upon
shareholders herein are granted subject to this reservation.  Notwithstanding
the foregoing or any other provisions of these Articles of Incorporation  or
the bylaws of the Corporation,  the affirmative vote of the holders  of at least
66 2/3% of the  voting  power  of the  shares  of the then outstanding voting
stock of the Corporation,  voting together as a single class, shall be required
to amend or repeal, or adopt any provisions  inconsistent with, ARTICLES SIX,  
SEVEN,  NINE,  TEN, or this ARTICLE  ELEVEN of these  Articles of Incorporation.



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