RAYMOND JAMES FINANCIAL INC
10-K, 1996-12-23
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

(Mark one)                           FORM 10-K

    [X]   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
          SECURITIES EXCHANGE ACT OF 1934 (FEE REQUIRED)

          For the fiscal year ended SEPTEMBER 27, 1996

                                        OR

    [ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
          SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)

          For the transition period from ______________to____________

          Commission file number 1-9109

                          RAYMOND JAMES FINANCIAL, INC.
              ----------------------------------------------------
             (Exact name of registrant as specified in its charter)

            FLORIDA                                          NO. 59-1517485
 ------------------------------                            ------------------
(State or other jurisdiction of                             (I.R.S. Employer
 incorporation or organization)                            Identification No.)

880 CARILLON PARKWAY, ST. PETERSBURG, FLORIDA                           33716
- ---------------------------------------------                         ----------
   (Address of principal executive offices)                          (Zip Code)

       Registrant's telephone number, including area code (813) 573-3800
                                -----------------

          Securities registered pursuant to Section 12(b) of the Act:

    TITLE OF EACH CLASS                NAME OF EACH EXCHANGE ON WHICH REGISTERED
- ----------------------------           -----------------------------------------
Common Stock, $.01 Par Value                   New York Stock Exchange

          Securities registered pursuant to Section 12(g) of the Act:
                                      NONE
                                 --------------
                                (Title of class)

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes [X] No [ ]

     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

     Aggregate market value of the voting stock held by non-affiliates of the
registrant as of December 13, 1996: $284,886,701.

     Number of common shares outstanding (December 13, 1996): 20,970,681

                        DOCUMENTS INCORPORATED BY REFERENCE

Proxy Statement for Annual Meeting of Shareholders to be held on February 13,
1997. (The Company intends to file with the Commission a definitive proxy
statement pursuant to Regulation 14A prior to January 24, 1997.)

<PAGE>


                                     PART I

ITEM 1.    BUSINESS

      (a)  GENERAL DESCRIPTION OF BUSINESS

      Raymond James Financial, Inc. ("RJF") is a Florida-based holding company
that was incorporated in 1974 as a successor to its predecessor corporation
founded in 1962. Its principal subsidiaries include Raymond James & Associates,
Inc. ("RJA"), Investment Management & Research, Inc. ("IM&R"), Robert Thomas
Securities, Inc. ("RTS"), Eagle Asset Management, Inc. ("Eagle"), Heritage Asset
Management, Inc. ("Heritage") and Raymond James Bank, FSB. All of these
subsidiaries are wholly-owned by RJF. RJF and its subsidiaries are hereinafter
collectively referred to as the "Company".

      RJF's principal subsidiary, RJA, was organized in Florida in 1962. RJA is
a regional securities brokerage firm engaged in most aspects of the securities
business. All but 11 of RJA's 42 retail branch offices are located in Florida,
and the Company is the largest brokerage and investment firm headquartered in
that state. RJA also has 16 institutional sales offices, 7 of which are located
in Europe. RJA is a member of the New York Stock Exchange ("NYSE") and other
principal stock and option exchanges.

      IM&R was formed in 1973 as an independent contractor financial planning
organization and participates in the distribution of all products and services
offered by RJA to its retail customers through its 439 offices and 78 satellite
offices in all 50 states. IM&R is a member of the National Association of
Securities Dealers ("NASD") and Securities Investor Protection Corporation
("SIPC"), but not of any exchange, as it clears its trades on a fully-disclosed
basis through RJA.

      RTS was organized in 1981. It serves independent contractor brokers who do
a majority of their business in individual securities and currently operates 299
branch offices and 106 satellite offices in 48 states. RTS, like IM&R, is a
member of the NASD and SIPC, but not of any exchange, as it also clears all of
its business on a fully-disclosed basis through RJA.

      Eagle was formed in 1984 as a registered investment advisor and at
September 27, 1996 had approximately $2.4 billion of client assets under
management. Prior to the inception of Eagle, the asset management operation had
been a division of RJA.

      Heritage was organized in 1985 to act as the manager of the Company's
internally sponsored Heritage family of mutual funds. At September 27, 1996 the
eleven funds managed by Heritage had a total of approximately $2.4 billion in
assets.

      Raymond James Bank was formed in 1994 in conjunction with the purchase
from the RTC of the deposits of a failed thrift. Its primary purpose is to
provide traditional banking products and services to the clients of the
Company's broker-dealer subsidiaries. At September 27, 1996, Raymond James Bank
had $227 million in assets.

                                       1

<PAGE>


     (b)  FINANCIAL INFORMATION ABOUT INDUSTRY SEGMENTS

      The Company's operations consist of various financial services provided to
its clients. The following table shows revenues by source for the last three
years:
<TABLE>
<CAPTION>

                                                         YEAR ENDED
                             --------------------------------------------------------------------
                             Sept. 27,               Sept. 29,              Sept. 30,
                               1996           %        1995           %       1994            %
                             --------      ------    --------      ------    --------      ------
                                              (dollar amounts in thousands)
<S>                           <C>            <C>     <C>             <C>     <C>             <C>
SECURITIES COMMISSIONS:
Listed products               $ 90,536       12.5    $ 82,738        14.9    $ 68,938        13.6
Over-the-counter ..            133,543       18.5     110,062        19.9      92,609        18.3
Mutual funds                    96,099       13.3      68,994        12.4      76,115        15.0
Asset management ..             45,005        6.2      31,159         5.6      27,202         5.4
Annuities and other
 insurance products             56,964        7.9      34,238         6.2      36,199         7.1
Other                              340        0.1         356          .1       2,130          .4
                              --------     ------    --------      ------    --------      ------
     Total                     422,487       58.5     327,547        59.1     303,193        59.8
                              --------     ------    --------      ------    --------      ------

INVESTMENT BANKING:
   Corporate finance 
    (including underwriting 
    sales credits)              67,799          9.4      38,262        6.9      54,238        10.7
   Limited partnerships          4,797          0.7       4,742         .9       5,981         1.2
                              --------        -----    --------      -----    --------       -----
       Total                    72,596         10.1      43,004        7.8      60,219        11.9
                              --------        -----    --------      -----    --------       -----

INVESTMENT ADVISORY FEES        50,715          7.0      42,922        7.7      51,153        10.1
INTEREST                       126,453         17.5      97,211       17.5      58,542        11.5
CORRESPONDENT CLEARING           3,985          0.6       3,721         .7       3,866          .8
NET TRADING PROFITS             12,243          1.7      12,637        2.3       6,843         1.3
FINANCIAL SERVICE FEES          18,191          2.5      14,740        2.7      13,446         2.7
OTHER                           15,082          2.1      12,288        2.2       9,874         1.9
                              --------        -----    --------      -----    --------       -----

       Total revenues         $721,752        100.0    $554,070      100.0    $507,136       100.0
                              ========        =====    ========      =====    ========       =====

SECURITIES COMMISSIONS BY
 BROKER-DEALER:
  Raymond James & Associates,
   Inc.                       $190,042         45.0    $146,004       44.6    $130,565        43.1
  Investment Management &
   Research, Inc.              149,181         35.3     118,738       36.3     114,506        37.8
  Robert Thomas Securities,
   Inc.                         83,264         19.7      62,805       19.1      58,122        19.1
                              --------        -----    --------      -----    --------       -----

        Total                 $422,487        100.0    $327,547      100.0    $303,193       100.0
                              ========        =====    ========      =====    ========       =====
</TABLE>

      (c)  NARRATIVE DESCRIPTION OF BUSINESS

At September 27, 1996 the Company employed 2,986 individuals. RJA employed 2,445
of these individuals, 510 of whom were full-time retail account executives. In
addition, 1,993 full-time retail account executives were affiliated with the
Company as independent contractors through IM&R and RTS. Through its
broker-dealer subsidiaries, the Company provides securities services to
approximately 500,000 client accounts. No single client accounts for a material
percentage of the Company's total business.

                                       2

<PAGE>


                        RAYMOND JAMES & ASSOCIATES, INC.


      RJA's activities in the securities business include retail and
institutional securities brokerage, origination and distribution of limited
partnership interests, management of and participation in underwritings of
equity and fixed income securities, market making in corporate and municipal
securities, origination, distribution and management of mutual funds and unit
trusts, and research and investment advisory services. RJA also offers financial
planning services for individuals and provides clearing services for IM&R, RTS
and other unaffiliated broker-dealers. For the year ended September 27, 1996 the
revenues of RJA accounted for 62% of the consolidated revenues of the Company.

      RJA is a member of the NYSE, American Stock Exchange, Philadelphia Stock
Exchange, Chicago Board Options Exchange, New York Futures Exchange, Pacific
Exchange and Chicago Stock Exchange. It is also a member of the Securities
Industry Association, NASD and SIPC. SIPC provides insurance protection for
customers' accounts of up to $500,000 each (limited to $100,000 for claims for
cash) in the event of the Company's liquidation. In addition, RJA carries up to
$24,500,000 per account of excess customer insurance.

      BROKERAGE TRANSACTIONS. RJA provides securities brokerage services to both
retail and institutional customers. RJA charges commissions to its retail
customers, on both exchange and over-the-counter transactions, in accordance
with its established commission schedule. In certain instances, varying
discounts from the schedule are given, generally based upon the customer's level
of business, the trade size and other relevant factors. RJA discounts its
commissions substantially on institutional transactions based on trade size and
the amount of business conducted annually with each institution.

      Customers' transactions in securities are effected on either a cash or
margin basis. In margin transactions, the customer pays a portion of the
purchase price, and RJA makes a loan to the customer for the balance,
collateralized by the securities purchased or by other securities owned by the
customer. Interest is charged to customers on the amount borrowed to finance
margin transactions. The financing of margin purchases is an important source of
revenue to RJA, since the interest rate paid by the customer on funds loaned by
RJA exceeds RJA's cost of short-term funds. The interest rates charged to
customers on such loans depend on the average margin loan balance in the
customer's account and range from prime plus 1% to prime minus .75%.

      Typically, secured bank borrowings and equity capital are the primary
sources of funds to finance customers' margin account borrowings. Since the
inception of the Credit Interest Program in 1981, however, the Company's primary
source of funds to finance customers' margin account balances has been cash
balances in customers' accounts which are awaiting investment. In addition,
pursuant to written agreements with customers, broker-dealers are permitted by
Securities and Exchange Commission ("SEC") and NYSE rules to lend customer
securities in margin accounts to other brokers. SEC regulations, however,
restrict the use of customers' funds derived from pledging and lending
customers' securities, as well as funds awaiting investment, to the financing of
margin account balances, and to the extent not so used, such funds are required
to be deposited in a special account for the benefit of customers. The
regulations also require broker-dealers, within designated periods of time, to
obtain possession or 

                                       3

<PAGE>


control of, and to segregate, customers' fully paid and excess margin
securities.

      OVER-THE-COUNTER AND OTHER TRADING. Trading securities in the
over-the-counter ("OTC") market involves the purchase of securities from, and
the sale of securities to, clients of the Company or other dealers who may be
purchasing or selling securities for their own account or acting as agent for
their clients. Profits and losses are derived from the spreads between bid and
asked prices, as well as market trends for the individual securities during the
holding period. RJA makes markets in corporate stocks and bonds, municipal bonds
and various government securities. At September 27, 1996 RJA made markets in 198
common stocks traded in the OTC market. Most of these are companies with whom
RJA has an investment banking relationship or companies whose securities are
followed by RJA Research.

      RJA frequently acts as agent in the execution of OTC orders for its
customers and as such transacts these trades with other dealers. When RJA
receives a customer order in a security in which it makes a market, it may act
as principal if it matches or improves upon the best price in the dealer market,
plus or minus a mark-up or mark-down not exceeding the equivalent agency
commission charge. Recently adopted regulations require that customer limit
orders be satisfied prior to the brokerage firm buying securities into their own
inventory at the same price.

      STOCK BORROW/STOCK LOAN PROGRAM. This program involves the borrowing and
lending of securities from and to other broker-dealers and other financial
institutions. The borrower of the securities puts up a cash deposit, commonly
102% of the market value of the securities. This deposit, which is adjusted
daily to reflect changes in current market value, earns interest at a negotiated
rate, typically .2% to .5% below what the lender of the securities can earn on
the funds.

      MUTUAL FUNDS. RJA sells a number of professionally managed, load mutual
funds and offers, in addition, a selection of no-load funds. RJA maintains
dealer-sales agreements with most major distributors of mutual fund shares sold
through broker-dealers. Commissions on such sales generally range from 1% to 5%
of the dollar value of the transaction. Alternative sales compensation
structures typically include front-end charges, "back-end" or deferred sales
charges, and an annual charge in the form of a fund expense.

      At September 27, 1996, the Company had eleven internally sponsored mutual
funds for which RJA acts as distributor. (See Heritage Asset Management, Inc.
description on pages 7 & 8.) As the distributor of these funds, RJA has the
right to enter into dealer agreements with other broker-dealers for the sale of
Heritage funds to their clients.

      ASSET MANAGEMENT SERVICES ("AMS"). RJA formed this department in April
1990 to encompass several programs involving portfolio management, primarily
Investment Advisory Services ("IAS"), the Passport Program ("Passport"), the
Managed Investment Program ("MIP") and the Preferred Portfolio Account ("PPA").
IAS, which commenced operations in August 1987, assists clients in selecting
portfolio managers, establishes custodial facilities, monitors performance of
client accounts, provides clients with accounting and other administrative
services and assists portfolio managers with certain trading management
activities. IAS earns fees generally ranging from .5%-1.0% of asset balances per
annum, a substantial portion of 

                                       4


<PAGE>


which is paid to portfolio managers who direct the investment of the client's
account. At September 27, 1996, this program had approximately $980 million in
assets under management through agreements with 22 independent investment
advisors. In addition, two proprietary asset managers, Awad and Associates Asset
Management ("AWAD") and Carillon Asset Management ("Carillon"), are offered
through this program.

      Passport is a non-discretionary advisory fee alternative that allows
clients of RJA, IM&R and RTS to pay a quarterly fee plus low transaction charges
in lieu of commissions. Fees are based on the individual account size and are
also dependent on the type of securities in the account. In addition, AMS
collects an administrative fee of up to .2% of asset balances annually, for
which clients receive a quarterly performance report and other services. As of
September 27, 1996, Passport had approximately $1.3 billion in assets serviced
by account executives.

      MIP is a program that allows selected account executives to manage
customer portfolios on a discretionary, wrap fee basis. The account executives
must satisfy certain criteria and complete educational courses to be selected
for this program. Fees are dependent on the size of the account and the type of
securities in the account. AMS establishes custodial facilities, monitors
performance of client portfolios, provides clients with accounting and other
administrative services and assists the account executives with certain trading
management activities. AMS collects an administrative fee of up to .2% of asset
balances. As of September 27, 1996, MIP had approximately $92 million in assets
serviced by fourteen account executives.

      PPA is another non-discretionary wrap fee pricing alternative that allows
clients to pay a quarterly fee in lieu of commissions. Unlike Passport, no
transaction charge is imposed. The fee structure and services provided by AMS
are similar to Passport and MIP. As of September 27, 1996, PPA had approximately
$56 million in assets.

      AWAD is primarily a small and mid-cap equity portfolio management division
of RJA which was formed in March of 1992. Clients pay fees and/or commissions
for management of their accounts. Present fees range from .5% to 1.0% of asset
balances annually. In addition to private accounts, AWAD also manages a portion
of the Heritage Small Cap Stock Fund Portfolio. AWAD, which is offered through
the IAS program, had approximately $560 million under management at September
27, 1996.

      Carillon commenced operations in 1993. Carillon manages approximately $50
million for private accounts investing exclusively in closed-end funds.
Fees are currently .375% of assets annually.

      In addition to the foregoing programs, AMS also monitors various outside
money managers that are not a part of the IAS program.

      INSTITUTIONAL SALES, TRADING AND RESEARCH. RJA has a domestic staff of 144
professionals who provide research, sales and execution services to RJA's
institutional clients. In addition, RJA services 7 institutional sales offices
located in Europe which have 45 account executives. RJA's research is focused on
the identification of industries and companies which its staff believe are
undervalued and/or have above average growth potential. These professionals also
attempt to provide general coverage on public companies located in Florida and
throughout the southeastern United 

                                       5

<PAGE>


States. Proprietary research reports, supplemented by research purchased from
outside services, are also provided to retail clients.

      INVESTMENT BANKING GROUP. The 55 professionals of RJA's Investment Banking
Group, located primarily in St. Petersburg with satellite offices in Atlanta,
Boston, Dallas, and Houston, operate in two distinct areas. The Corporate
Finance Department is involved in a variety of activities including public and
private debt and equity financing for corporate clients, merger and acquisition
consulting services, fairness opinions and evaluations. The Real Estate
Investment Banking Department originates, syndicates, markets and monitors the
performance of public and private limited partnerships, primarily in the real
estate and equipment leasing industries. An active secondary trading market is
also maintained for the purchase and resale of public limited partnership units.

      RJA's affiliates frequently act as a general or co-general partner for the
limited partnerships the Company syndicates and/or manages. See the description
of the Company's other subsidiaries on page 10.

      SYNDICATE DEPARTMENT. The Syndicate Department coordinates the
distribution of newly issued securities to institutional and retail investors.
They handle public offerings that are managed or co-managed by RJA as well as
selling group and syndicate participations managed by other firms. This
department primarily deals with equity underwritings and brokered certificate of
deposit offerings.

      FIXED INCOME DEPARTMENT. Through the Fixed Income Department, RJA
distributes both taxable and tax-exempt fixed income products to its
institutional and retail clients. These products include municipal, corporate,
government and mortgage-backed bonds, preferred stock and unit investment
trusts. RJA carries inventory positions of taxable and municipal securities in
both the primary and secondary market. The department's Public Finance Division,
operating out of 6 offices located throughout the State of Florida as well as
Atlanta and Birmingham, acts as financial advisor or underwriter to various
municipal agencies or political subdivisions. RJA also acts as an underwriter or
selling group member for corporate bonds, agency bonds, preferred stock and unit
investment trusts. When underwriting new issue securities, RJA agrees to
purchase the issue through a negotiated sale or submits a competitive bid. In
addition to St. Petersburg, the Fixed Income Department maintains institutional
sales and trading offices in New York, Chicago, Los Angeles, Houston, Boston,
Washington D.C., and Dublin, Ohio. To assist our institutional clients, the
department's Fixed Income Research Group provides value-added services and
publishes research reports containing both specific product information and
information on topics of interest such as market and regulatory developments.

      OPERATIONS AND ADMINISTRATION. RJA's operations/administrative personnel
are responsible for the execution of orders, processing of securities
transactions, custody of customer securities, receipt, identification and
delivery of funds and securities, compliance with regulatory and legal
requirements, internal financial accounting and controls and general office
administration for most of the Company's operations.

                                       6

<PAGE>


                     INVESTMENT MANAGEMENT & RESEARCH, INC.

      IM&R participates in the distribution of all the products and services
offered by RJA to its retail customers through 1,071 independent contractor
registered representatives in 517 offices and satellite offices throughout all
50 states. The number of registered representatives in these offices ranges from
1 to 21. Such representatives devote all or substantially all of their time to
the sale of securities and, while these independent contractors must conduct all
securities business through IM&R, their contracts permit them to conduct
insurance, real estate brokerage, accounting services or other business for
their clients or for their own account. Many IM&R registered representatives are
better characterized as financial planners than as stock brokers, although they
are not required to conduct their business as financial planners. Independent
contractors are responsible for all of their direct costs.


                         ROBERT THOMAS SECURITIES, INC.

      RTS has 922 full-time independent contractor registered representatives in
48 states who offer securities and investment advice to individuals and
institutions through a network of 405 branch offices and satellite offices. Of
these branches, 101 are located within depository institutions (banks, savings
and loans and credit unions). RTS representatives offer the full range of
securities products and services of RJA. RTS branches have the independence to
set their own commissions on agency business within regulatory guidelines. RTS
branches and their registered personnel may offer non-securities financial
products (i.e., life insurance) to customers outside of their relationship with
RTS.


                          EAGLE ASSET MANAGEMENT, INC.

      Eagle is a registered investment advisor with approximately $2.4 billion
under management at September 27, 1996. Eagle's clients include pension and
profit sharing plans, retirement funds, foundations, endowments, trusts and
individuals. Accounts are managed on a discretionary basis in accordance with
the investment objective(s) specified by the client. Eagle manages approximately
$400 million for 173 institutional clients and $2.0 billion for 7,658 retail
accounts.

      Eagle's investment management fee generally ranges from .25%-1.0% of asset
balances per year depending upon the size and investment objective of the
account. In addition to the management fees, clients are required to pay
brokerage commissions (or a fee in lieu thereof) for transactions in their
account.


                         HERITAGE ASSET MANAGEMENT, INC.

      Heritage is the manager of the internally sponsored Heritage family of
mutual funds, currently consisting of Heritage Cash Trust (a money market fund
with taxable and tax-exempt portfolios), Heritage Capital Appreciation Trust (a
mutual fund seeking long-term appreciation), Heritage Income-Growth Trust (a
mutual fund seeking long-term total return with approximately equal emphasis on
current income and capital appreciation), Heritage Income Trust (a trust
consisting of the High Yield Bond Fund which seeks high current income and the
Intermediate Government Fund which seeks 

                                       7


<PAGE>


high current income consistent with the preservation of capital), Heritage
Series Trust (a trust consisting of the Small Cap Stock Fund which seeks
long-term capital appreciation through investments in small capitalization
stocks, the Value Equity Fund which seeks long-term capital appreciation and
secondarily current income, and the Growth Equity Fund which seeks growth
through long-term capital appreciation), and the Heritage U.S. Government Income
Fund (a closed-end fund seeking high current income with the potential for
capital appreciation). Heritage also serves as the administrator for the
Heritage Series Trust-Eagle International Equity Portfolio, which seeks
long-term capital appreciation through investments in international stocks.
Heritage serves as the transfer agent for all Heritage open-end funds and as
fund accountant for all Heritage open-end funds except for the Eagle
International Equity Portfolio; however, custody of all assets is maintained by
State Street Bank, Boston, Mass. Net assets at September 27, 1996 were as
follows (in thousands):


           Heritage Cash Trust:
             Money Market Fund                      $1,679,652
             Municipal Money Market Fund               319,880
           Heritage Capital Appreciation Trust          74,306
           Heritage Income-Growth Trust                 48,867
           Heritage Income Trust:
             High Yield Bond Fund                       39,703
             Intermediate Government Fund               18,117
           Heritage Series Trust:
             Small Cap Stock Fund                      120,430
             Value Equity Fund                          24,870
             Eagle International Equity Portfolio        3,975
             Growth Equity Fund                         15,544
           Heritage U.S. Government Income Fund         37,326
                                                    ----------
                                                    $2,382,670
                                                    ==========


      Portfolio management for the Growth Equity Fund and the Income-Growth
Trust is subcontracted to Eagle. Portfolio management for the Small Cap Stock
Fund is subcontracted to AWAD and Eagle. Portfolio management for the Capital
Appreciation Trust is subcontracted to Liberty Investment Management, Inc. (See
Notes to Consolidated Financial Statements.)


                         PLANNING CORPORATION OF AMERICA

      Planning Corporation of America ("PCA"), a wholly-owned subsidiary of RJA,
is a general insurance agency and represents a number of insurance companies.
PCA provides products and marketing support for a broad range of insurance
products, principally fixed and variable annuities, all forms of life insurance,
disability insurance and long-term care coverage to the account executives of
the Company's broker-dealer subsidiaries.


                               RJ PROPERTIES, INC.

      RJ Properties, Inc. ("RJP"), headquartered in Atlanta, Georgia, acts as a
general or co-general partner for private and public limited partnerships
currently owning 33 apartment properties and 5 shopping centers. RJP acquires
properties for syndications for which it serves as a 

                                       8

<PAGE>


general partner and receives acquisition fees and residual interests in profits
and proceeds from future sales of the projects. Through its subsidiary, Raymond
James Realty Advisors, RJP acts as the advisor for real estate portfolios of
institutional clients. At September 27, 1996, RJP acted as advisor for
approximately $837 million of such assets. In addition, RJP performs the
property management function for certain properties owned either by partnerships
in which RJP is a general partner or properties in portfolios of institutional
clients. At September 27, 1996, RJP had 32 properties with a total of 7,087
apartment units under management. The Company owns 85% of the outstanding shares
of RJP. Mr. Francis S. Godbold, President and a Director of the Company, owns
7.5%, and Mr. J. Robert Love, President of RJP, owns the remaining 7.5%.


                           RAYMOND JAMES TRUST COMPANY
                               SOUND TRUST COMPANY

      Raymond James Trust Company was chartered in 1992 and opened for business
in September 1992. This wholly-owned subsidiary of the Company was formed
primarily to provide personal trust services to existing clients of the
broker-dealer subsidiaries. Portfolio management of trust assets is generally
subcontracted to the asset management operations of the Company. In October 1993
the Company acquired a second trust company, Sound Trust Company, in Tacoma,
Washington. This subsidiary provides personal trust services primarily to
broker-dealer clients outside the State of Florida. These two subsidiaries had a
combined total of $297 million in client assets at September 27, 1996.


                             RAYMOND JAMES BANK, FSB

      Raymond James Bank, FSB, ("RJ Bank") was chartered as a federal savings
bank on May 6, 1994, in conjunction with the acquisition of deposits of certain
branches of a failed thrift from the Resolution Trust Corporation. As a member
of the Federal Deposit Insurance Corporation ("FDIC"), RJ Bank offers
FDIC-insured deposit and residential lending products to clients of the
broker-dealer subsidiaries and directly to the public within its assessment
area. At September 27, 1996, RJ Bank had total assets of approximately $227
million.


                   RAYMOND JAMES INTERNATIONAL HOLDINGS, INC.

      Raymond James International Holdings, Inc. is a Delaware corporation
formed in 1994 to house the Company's foreign operations. To date, operations
consist of joint venture investments in broker-dealers in India and South
Africa, as well as participation in asset management companies in Dublin and
Paris.

                                       9


<PAGE>


                               OTHER SUBSIDIARIES

      Over time, the Company has formed several subsidiaries to act as general
or co-general partner for various public and private limited partnerships
syndicated by RJA. These subsidiaries include:

      SUBSIDIARY                          TYPE OF PARTNERSHIP(S)
      ----------------------------        --------------------------------
      RJ Leasing, Inc.                    Equipment leasing
      RJ Leasing - 2, Inc.                Equipment leasing
      RJ Equities, Inc.                   Real estate
      RJ Health Properties, Inc.          Nursing homes
      RJ Credit Partners, Inc.            Government subsidized apartments
      Raymond James Partners, Inc.        Various
      RJ Medical Investors, Inc.          Nursing homes
      RJ Partners, Inc.                   Various


      The Company has several other subsidiaries, but their activities are not
material to the Company's operations.


                                   COMPETITION

      The Company's subsidiaries compete with many larger, better capitalized
providers of financial services, including other securities firms, some of which
are affiliated with major financial services companies, insurance companies,
banking institutions and other organizations. They also compete with a number of
firms offering discount brokerage services, usually with lower levels of
service, to individual customers. The Company's subsidiaries compete principally
on the basis of service, product selection, location and reputation in local
markets.


                          SECURITIES VOLUME AND PRICES

      The securities industry can be subject to substantial fluctuations in
volume of securities transactions. These fluctuations can occur on a daily basis
as well as over longer periods as a result of national and international
economic and political events, and broad trends in business and finance. Reduced
volume generally results in lower brokerage and investment banking revenues.
Profitability is adversely affected in periods of reduced volume because fixed
costs remain relatively unchanged. To the extent that purchases of securities
are permitted to be made on margin, securities firms also are subject to risks
inherent in extending credit, especially during periods of rapidly declining
securities prices, in that a market decline could reduce collateral value below
the amount of a customer's indebtedness.


                                   REGULATION

      The securities industry in the United States is subject to extensive
regulation under federal and state laws. The Securities and Exchange Commission
("SEC") is the federal agency charged with administration of the federal
securities laws. Much of the regulation of broker-dealers, however, has been
delegated to self-regulatory organizations, principally the NASD and the NYSE.
These self-regulatory organizations adopt rules (which are subject to approval
by the SEC) for governing the industry and 

                                       10

<PAGE>


conduct periodic examinations of member broker-dealers. Securities firms are
also subject to regulation by state securities commissions in the states in
which they are registered. RJA, IM&R and RTS are currently registered in all 50
states.

      The regulations to which broker-dealers are subject cover all aspects of
the securities business, including sales methods, trade practices among
broker-dealers, capital structure of securities firms, record keeping and the
conduct of directors, officers and employees. Additional legislation, changes in
rules promulgated by the SEC and by self-regulatory organizations or changes in
the interpretation or enforcement of existing laws and rules often directly
affect the method of operation and profitability of broker-dealers. The SEC and
the self-regulatory organizations may conduct administrative proceedings which
can result in censure, fine, suspension or expulsion of a broker-dealer, its
officers or employees. The principal purpose of regulation and discipline of
broker-dealers is the protection of customers and the securities markets rather
than protection of creditors and shareholders of broker-dealers.

      See Notes 12 and 13 of the Notes to Consolidated Financial Statements for
further description of certain SEC regulations.


ITEM 2.    PROPERTIES

      Properties owned by the Company at September 27, 1996 include a 310,000
square foot headquarters complex (two buildings) and the 86,000 square foot
former headquarters building, both located in St. Petersburg, Florida. The
former headquarters building is presently unoccupied and available for sale or
lease. In addition, the Company leases 74,000 square feet in a nearby office
building. The Company owns 13.87 acres (28.97 acres as of December 13, 1996)
near the current headquarters for long-term growth purposes and is planning
construction of a third headquarters building. The RJA branch office building in
Crystal River, Florida, is owned by the Company; all other RJA branches are
leased with various expiration dates through 2002. The IM&R and RJP headquarters
offices in Atlanta, Georgia are also under leases. See Notes 4 and 9 of the
Notes to Consolidated Financial Statements for further information regarding the
Company's leases.

      Leases for branch offices of IM&R and RTS are the responsibility of the
respective independent contractor registered representatives.


ITEM 3.    LEGAL PROCEEDINGS

      The Company is a defendant or co-defendant in various lawsuits incidental
to its securities business. The Company is contesting the allegations of the
complaints in these cases and believes that there are meritorious defenses in
each of these lawsuits. In view of the number and diversity of claims against
the Company, the number of jurisdictions in which litigation is pending and the
inherent difficulty of predicting the outcome of litigation and other claims,
the Company cannot state with certainty what the eventual outcome of pending
litigation or other claims will be. In the opinion of management, based on
discussions with counsel, the outcome of these matters will not result in a
material adverse effect on the consolidated financial position or results of
operations of the Company.

                                       11


<PAGE>


ITEM 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      None.


                                     PART II

ITEM 5.    MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED SHAREHOLDER 
           MATTERS

      The Company's common stock is traded on the NYSE under the symbol "RJF".
The following table sets forth for the periods indicated the high and low prices
for the common stock.

                                    1996               1995
                              -----------------  ----------------
                                HIGH     LOW       HIGH     LOW
                              -------   -------  -------  -------
      First Quarter           $25-1/4   $20-1/8  $15-1/2  $13-1/4
      Second Quarter           23-3/8   19        18       13-3/4
      Third Quarter            23-1/2    20-1/2   20-1/2   16-1/4
      Fourth Quarter           24-3/8    19-3/4   22-5/8   18-1/2

      Since the Company initiated payment of a cash dividend in 1985, there have
been thirteen increases in the dividend rate, five of which were in the form of
stock splits and stock dividends. The dividend rate in fiscal 1996 was $.095 per
quarter; the dividend rate was raised to $.11 for the first quarter of fiscal
1997.

      The payment of dividends on the Company's common stock is subject to the
availability of funds from the Company's subsidiaries, including the
broker-dealer subsidiaries which may be subject to restrictions under the net
capital rules of the SEC and the NYSE. Such restrictions have never become
applicable with respect to the Company's dividend payments. (See Note 12 of the
Notes to Consolidated Financial Statements.)

      At December 13, 1996 there were approximately 7,800 holders of the
Company's common stock.

                                       12


<PAGE>


   ITEM 6.                    SELECTED FINANCIAL DATA
                       (in thousands, except per share data)
<TABLE>
<CAPTION>

                                                    YEAR ENDED
                          --------------------------------------------------------------
                           SEPT. 27,    SEPT. 29,    SEPT. 30,    SEPT. 24,    SEPT. 25,
                             1996         1995         1994         1993         1992
                          ----------   ----------   ----------   ----------   ----------

OPERATING RESULTS:
<S>                       <C>          <C>          <C>          <C>          <C>   
Revenues                  $  721,752   $  554,070   $  507,136   $  451,747   $  361,134
Net income                $   65,978   $   46,141   $   42,069   $   49,347   $   41,022
Net income per share:*
   Primary                $     3.14   $     2.23   $     1.97   $     2.28   $     1.89
   Fully diluted          $     3.12   $     2.21   $     1.97   $     2.27   $     1.89

Weighted average shares
 outstanding:*
   Primary                    21,025       20,705       21,359       21,623       21,737
   Fully diluted              21,116       20,877       21,359       21,713       21,737

Cash dividends declared
 per share*               $      .38   $      .36   $      .32   $      .21   $      .16

FINANCIAL CONDITION:

Total assets              $2,566,381   $2,012,715   $1,698,262   $1,447,570   $  806,230
Long-term debt            $   12,909   $   13,084   $   13,243   $   13,387   $   13,518

Shareholders' equity      $  326,632   $  266,193   $  227,452   $  205,565   $  160,935
Shares outstanding*           20,894       20,614       20,494       21,316       21,225

Equity per share
 at end of period*        $    15.63   $    12.91   $    11.09   $     9.64   $     7.58
</TABLE>

        *  Gives effect to the common stock splits paid on February 3, 1992 and
           November 15, 1993.

                                       13


<PAGE>


ITEM 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
           AND FINANCIAL CONDITION

RESULTS OF OPERATIONS - THREE YEARS ENDED SEPTEMBER 27, 1996

      Fiscal 1996 was the Company's twelfth consecutive year of record revenues.
More importantly, earnings also reached a new record level as, a very favorable
equity market spurred investor and capital markets activity.

      Fiscal 1995 was a mixed year, with the first six months a continuation of
1994's subdued market conditions in a period of rising interest rates. The
second half of fiscal 1995 saw a dramatic turnaround, with a return to declining
interest rates and a vibrant, rapidly rising stock market.

      Fiscal 1994 was a mirror image of 1995, with the first half a continuation
of the ebullient 1993 conditions and a dramatic slowdown occurring in the second
half as interest rates began a rapid ascent.

                                                 YEAR ENDED
                             ---------------------------------------------------
                              SEPT. 27,  % INCR.  SEPT. 29,   % INCR.  SEPT. 30,
                               1996      (DECR.)    1995      (DECR.)    1994
                             ---------   -------  ---------   -------  ---------
   Revenues:                   (000's)             (000's)              (000's)
     Securities commissions   $422,487     29%    $327,547      8%     $303,193
     Investment banking         72,596     69%      43,004    (29%)      60,219
     Investment advisory fees   50,715     18%      42,922    (16%)      51,153
     Interest                  126,453     30%      97,211     66%       58,542
     Correspondent clearing      3,985      7%       3,721     (4%)       3,866
     Net trading profits        12,243     (3%)     12,637     85%        6,843
     Financial service fees     18,191     23%      14,740     10%       13,446
     Other                      15,082     23%      12,288     24%        9,874
                              --------            --------             --------

                              $721,752     30%    $554,070      9%     $507,136
                              ========            ========             ========

      Continued strength of the securities markets and record transaction volume
in fiscal 1996 resulted in increased securities commissions from the sales of
all lines of products, with the largest increases in absolute terms in mutual
funds, over-the-counter stocks and annuities. While the sales force grew at an
acceptable rate over fiscal 1995, as illustrated below, the increased
productivity of existing account executives provided a significant portion of
the increased commission revenues.

      Despite the volatility of the markets in fiscal 1995, the Company managed
to realize a modest rate of increase over 1994 in securities commission
revenues. From a product line perspective, the largest volume increase, by a
wide margin, was in equities.

<TABLE>
<CAPTION>


                                                               YEAR ENDED
                                       --------------------------------------------------------
                                       SEPT. 27,              SEPT. 29,    % INCR.    SEPT. 30,
                                         1996      % INCR.      1995       (DECR.)      1994
                                       ---------   --------   ---------    ---------  ---------
<S>                                     <C>           <C>      <C>           <C>      <C>      
  Number of retail account executives
   at yearend                             2,503        9%         2,288       4%         2,207
  Retail commission revenues (000's)    $332,722      26%      $264,211      12%      $236,548
  Number of institutional salesmen
   at yearend                                129      10%           117      13%           104
  Institutional commission revenues
   (000's)                              $ 89,765      42%      $ 63,336      (5%)     $ 66,645
  Number of trades processed           2,526,000      20%     2,104,000      12%     1,878,000
</TABLE>

                                       14


<PAGE>


      Fiscal 1996 was a year of record equity underwriting levels and merger and
acquisition activity, particularly in our fourth fiscal quarter. Investment
banking revenues, including new issue sales credits, increased 69% over the
prior year to a record $72.6 million after a decline from fiscal 1994 to 1995.
Fiscal 1994 and 1995 revenues each reflected partial years of slower market
conditions. The number of managed or co-managed underwritings and the dollar
volume of these transactions were as follows: 1996 - 38 offerings for $2.7
billion; 1995 - 24 offerings for $1.4 billion; and 1994 - 35 offerings for $2.2
billion. In addition, merger and acquisition fees have increased each year
during this period to $12 million in 1996 from $4.9 million in 1995 and $3.7
million in 1994.

      Assets under management showed a strong increase during fiscal 1996 as a
result of net new account sales and appreciation of existing accounts. The
decline in investment advisory fees from 1994 to 1995 reflects the fees on the
$4.3 billion in assets previously managed by Eagle for which management was
assumed by Liberty Investment Management, Inc. ("Liberty") beginning on January
1, 1995. As described in Note 15 of the Notes to Consolidated Financial
Statements, the Company has received 50% of the fees from these accounts while
bearing none of the expenses. This was to continue through December 31, 1999,
however, subsequent to fiscal 1996 yearend, Liberty entered into an agreement
for the sale of Liberty's assets to a third party, scheduled to close in January
1997. Accordingly, the Company will receive a lump sum settlement for its
remaining 3 years' interest in Liberty's revenues, as well as for its option to
purchase 20% of Liberty at a future date.

      As shown in the table below, the Company's various asset management
operations have had somewhat disparate growth rates:

<TABLE>
<CAPTION>
                                         SEPT. 27,    % INCR.   SEPT. 29,      % INCR.  SEPT. 30,
                                           1996       (DECR.)     1995         (DECR.)    1994
                                        -----------    ----     ----------    ----      ----------
<S>                                     <C>            <C>      <C>           <C>       <C>    
                                          (000's)                 (000's)                (000's)
Eagle Asset Management                  $ 2,388,922     29%     $1,856,284     (70%)    $6,129,827
Heritage Family of Mutual Funds           2,382,670     24%      1,921,377      30%      1,479,711
Investment Advisory Services                980,415     17%        836,065      10%        763,313
Awad and Associates Asset Management        490,477     48%        331,236      64%        202,301
Focus Investment Advisors                      --       --            --      (100%)        50,775
Carillon Asset Management                    50,795    (28%)        70,217     (25%)        93,636
                                        -----------             ----------              ----------
   Subtotal                               6,293,279     25%      5,015,179     (42%)     8,719,563
Liberty Investment Management, Inc.       5,468,913     14%      4,806,210                 --
                                        -----------             ----------              ----------
   Total Financial Assets Under
    Management                          $11,762,192     20%     $9,821,389      13%     $8,719,563
                                        ===========             ==========              ==========
</TABLE>


      During 1995, real estate assets under management increased significantly
and continued to grow in fiscal 1996, as the Company's RJ Properties subsidiary
has become a recognized manager of institutional real estate portfolios.
Including partnerships for which the Company's various subsidiaries act as
general or co-general partner, total tangible assets under management at yearend
for 1996, 1995 and 1994 were $1.6 billion, $1.3 billion and $980 million,
respectively.

                                       15


<PAGE>


      Net interest income is a growing source of earnings. A large majority of
the increase has been a result of the dramatic growth in retail brokerage
account balances, including resultant segregated account assets. The major
components of interest earnings are as follows:

<TABLE>
<CAPTION>
                                                        YEAR ENDED
                              ---------------------------------------------------------
                              SEPT. 27,           SEPT. 29,           SEPT. 30,
                                1996                1995              1994
                              ---------           ---------           ---------
                                             (balances in 000's)
<S>                            <C>       <C>      <C>       <C>       <C> 
   Margin balances:                          
     Average balance           $386,422           $337,969            $298,674
     Average rate                  8.2%               8.3%                6.3%
                               --------           --------            --------
                                         $31,529             $27,974            $18,875

   Stock borrowed:
     Average balance            947,412            761,204             955,597
     Average rate                  4.7%               4.8%                2.8%
                               --------           --------            --------
                                          44,361              36,228             26,625

   Assets segregated pursuant
    to Federal Regulations:
     Average balance            452,710            294,664             132,169
     Average rate                  5.4%               5.7%                3.9%
                               --------           --------            --------
                                          24,538              16,813              5,184

   Raymond James Bank, FSB                11,980               7,197                597

   Other interest revenue                 14,045               8,999              7,261
                                         -------            --------           --------

   Total interest revenue                126,453              97,211             58,542
                                         -------            --------           --------

   Credit interest program:
     Average balance            678,910            482,985             303,123
     Average rate                  4.8%               5.1%                3.3%
                               --------           --------            --------
                                          32,374              24,625              9,908
   Stock loaned:
     Average balance            941,937            765,799             955,328
     Average rate                  4.4%               4.4%                2.6%
                               --------           --------            --------
                                          41,165              33,867             24,584

   Raymond James Bank,FSB                  7,782               4,268                221

   Other interest expense                  2,150               1,998              1,441
                                        --------            --------           --------

   Total interest expense                 83,471              64,758             36,154
                                        --------            --------           --------

   Net interest                         $ 42,982            $ 32,453           $ 22,388
                                        ========            ========           ========
</TABLE>

      Net trading profits remained consistent in total from fiscal 1995 to 1996.
These profits arose primarily from over-the-counter equity inventory positions
as the equity markets continued to rise and record volume generated higher
spread retention. In addition, 1996 is the first year of trading profits from
the newly acquired specialist operations. The large improvement in trading
results from fiscal 1994 to 1995 is a reflection of the difficult environment
for fixed income securities during 1994.

      The increase in financial service fees in both fiscal 1996 and 1995 is a
result of the growth of the Company's retail client base. Examples of items in
this category are IRA account fees, transfer and postage fees, passport
transaction fees and money market distribution and processing fees.

      The increase in other income from 1995 to 1996 was due to increased floor
brokerage revenues as the Company increased its number of floor traders during
this active market period. In addition, the Company's RJ Properties subsidiary

                                       16


<PAGE>


has increased substantially the number of apartment units for which it receives
property management fees.

<TABLE>
<CAPTION>

                                                     YEAR ENDED
                               --------------------------------------------------------
                               SEPT. 27,   % INCR.    SEPT. 29,    % INCR.    SEPT. 30,
                                  1996                   1995       (DECR.)      1994
                               ---------   -------    ---------    -------    ---------
                                 (000's)                (000's)                 (000's)
<S>                            <C>           <C>      <C>            <C>      <C>    
Expenses:
     Employee compensation:
  Sales commissions            $294,031      33%      $221,629         1%     $219,291
  Administrative and benefit
   costs                         80,092      12%        71,364         8%       65,895
  Incentive compensation         49,781      49%        33,433         2%       32,893
                               --------               --------                --------

Total employee compensation     423,904      30%       326,426         3%      318,079
                               --------               --------                --------

Communications                   30,585      19%        25,619        (3%)      26,420
Occupancy and equipment          23,927      10%        21,653        37%       15,758
Clearance and floor brokerage    10,098      22%         8,257         8%        7,644
Interest                         83,471      29%        64,758        79%       36,154
Business development             16,053      13%        14,210        -         14,220
Other                            25,189      35%        18,688       (14%)      21,644
                               --------               --------                --------

                               $613,227      28%      $479,611         9%     $439,919
                               ========               ========                ========
</TABLE>

      Since several of the expense line items are explained by the fluctuation
in related revenues and others were relatively constant or experienced a general
corporate growth rate during this three year period, the following discussion
will focus on the expense items not falling into either of these two categories.

      Incentive compensation expenses are based on departmental, subsidiary and
firm-wide profitability and reflect the record earnings in fiscal 1996.

      The increase in communications expense in fiscal 1996 reflects the costs
of increased automation: software, communication and archival equipment,
satellites and quote services. General increased business volume also resulted
in increased telephone, printing and supplies costs.

      The occupancy and equipment expense increase between fiscal 1994 and 1995
is a result of increased and upgraded retail office space and account executive
workstations, the latter being depreciated over very short periods (e.g. two
years) for financial statement purposes.

      The fluctuation in other expense is primarily the result of the timing of
legal expenses and settlements. In addition, there was a one-time FDIC
assessment of approximately $600,000 for RJ Bank in 1996.


LIQUIDITY AND CAPITAL RESOURCES

      Net cash from operating activities during the current year was
$394,531,000. Cash was generated by increased customer balances in the credit
interest program and by fluctuations in various asset and liability accounts.

      Investing activities required $84,342,000 during fiscal 1996. Net
additions to fixed assets consumed $10,093,000, the majority of which was for
the purchase of computers and office furniture and equipment. Net purchases of
investments consumed $74,249,000. These investments were primarily
mortgage-backed securities purchased by RJ Bank.

                                       17


<PAGE>


      Financing activities provided $4,702,000, primarily the result of
borrowings from banks and employee stock purchases and exercise of stock
options.

      The Company has notes payable consisting of long-term debt in the amount
of $12.9 million in the form of a mortgage on its headquarters office building
and a balance of $11.9 million on the Raymond James Credit Corporation line of
credit.

      The Company has two committed lines of credit. During 1995, the parent
company obtained an unsecured $50 million line for general corporate purposes.
In addition, a $50 million line was established to finance Raymond James Credit
Corporation, a Regulation G subsidiary organized to provide loans collateralized
by restricted or control shares of public companies. In addition, RJA has
uncommitted lines of credit aggregating $255,000,000.

      The Company's broker-dealer subsidiaries are subject to requirements of
the SEC relating to liquidity and capital standards (see Notes to Consolidated
Financial Statements).


EFFECTS OF RECENTLY ISSUED ACCOUNTING STANDARDS

      During fiscal 1996, the Financial Accounting Standards Board issued
Statement No. 123 "Accounting for Stock-Based Compensation" ("FAS 123") and No.
125 "Accounting for Transfers and Servicing of Financial Assets and
Extinguishments of Liabilities" ("FAS 125").

      The Company will adopt FAS 123 in fiscal year 1997. FAS 123 is not
expected to have a material impact on the Company's financial position or
results of operations but will require several disclosures regarding the
Company's stock option and employee stock purchase plans.

      The impact of adopting FAS 125 is not anticipated to be material to the
Company's financial position or results of operation. The Company plans to adopt
the provisions of FAS 125 when required, beginning in fiscal 1997.


EFFECTS OF INFLATION

      The Company's assets are primarily liquid in nature and are not
significantly affected by inflation. Management believes that the replacement
cost of property and equipment would not materially affect operating results.
However, the rate of inflation affects the Company's expenses, including
employee compensation, communications and occupancy, which may not be readily
recoverable through charges for services provided by the Company.


FACTORS AFFECTING "FORWARD-LOOKING STATEMENTS"

      From time to time, the Company may publish "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities and Exchange Act of 1934, as amended, or make oral
statements that constitute forward-looking statements. These forward-looking
statements may relate to such matters as anticipated financial performance,
future revenues or earnings, business prospects, projected ventures, new
products, anticipated market performance, and similar matters. The Private
Securities Litigation Reform Act of 1995 provides a safe harbor for for
forward-looking statements. In order to comply with the terms of the safe
harbor, the Company cautions readers that a variety of factors could cause the
Company's actual results to differ materially from the anticipated results or
other expectations expressed in the Company's forward-

                                       18


<PAGE>

looking statements. These risks and uncertainties, many of which are beyond the
Company's control, include, but are not limited to: (i) transaction volume in
the securities markets, (ii) the volatility of the securities markets, (iii)
fluctuations in interest rates, (iv) changes in regulatory requirements which
could affect the cost of doing business, (v) fluctuations in currency rates,
(vi) general economic conditions, both domestic and international, (vii) changes
in the rate of inflation and related impact on securities markets, (viii)
competition from existing financial institutions and other new participants in
the securities markets, (ix) legal developments affecting the litigation
experience of the securities industry, and (x) changes in federal and state tax
laws which could affect the popularity of products sold by the Company. The
Company does not undertake any obligation to publicly update or revise any
forward-looking statements.


ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

      (a)  Financial statements, schedules and exhibits filed under this item
           are listed in the index appearing on page F-1 of this report.


      (b)               QUARTERLY FINANCIAL INFORMATION

                     (In thousands, except share amounts)

1996                          1ST QTR.     2ND QTR.    3RD QTR.    4TH QTR.
- ----                          --------     --------    --------    --------
Revenues                      $152,026     $178,719    $198,194    $192,813
Income before income taxes      20,288       24,665      30,522      33,050
Net income                      12,541       15,313      18,582      19,542
Net income per share               .60          .73         .88         .93


1995                          1ST QTR.     2ND QTR.    3RD QTR.    4TH QTR.
- ----                          --------     --------    --------    --------
Revenues                      $115,712     $125,678    $148,943    $163,737
Income before income taxes      12,524       16,295      21,670      23,970
Net income                       7,891       10,100      13,838      14,312
Net income per share               .38          .49         .67         .69


ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE

      None.

                                       19


<PAGE>


                                    PART III


ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      Executive officers of the registrant (including its significant
subsidiaries) who are not Directors of the registrant are as follows:

           Lynn Pippenger          58      Treasurer, Senior Vice President - 
                                           Finance of RJA, Secretary and/or 
                                           and Treasurer Director of certain 
                                           RJF subsidiaries.

           Jeffrey P. Julien       40      Vice President - Finance and Chief 
                                           Financial Officer, Director and/or 
                                           officer of certain RJF subsidiaries.

           Barry S. Augenbraun     57      Senior Vice President and Corporate 
                                           Secretary.

           Mary Jean Kissner       39      Vice President and Tax Manager.

           Jennifer Ackart         32      Controller.

The information required by Item 10 relating to Directors of the registrant is
incorporated herein by reference to the registrant's definitive proxy statement
for the 1997 Annual Meeting of Shareholders. Such proxy statement will be filed
with the SEC prior to January 24, 1997.


ITEMS 11,12 AND 13.

      The information required by Items 11, 12 and 13 is incorporated herein by
reference to the registrant's definitive proxy statement for the 1997 Annual
Meeting of Shareholders. Such proxy statement will be filed with the SEC prior
to January 24, 1997.


                                     PART IV


ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND
           REPORTS ON FORM 8-K

      (a)  Financial statement schedules required by this Item are listed in the
           index appearing on page F-1 of this report.

      (b)  No reports on Form 8-K were filed during the fiscal year ended
           September 27, 1996.

      (c)  Exhibits required by this Item are listed in the index on page F-2.

                                       20


<PAGE>


                                   SIGNATURES

      Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, in the City of St.
Petersburg, State of Florida, on the 20th day of December, 1996.

                                          RAYMOND JAMES FINANCIAL, INC.


                                          By /s/ THOMAS A. JAMES
                                             --------------------------
                                             Thomas A. James, Chairman

      Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

      SIGNATURE                     TITLE                         DATE
      ---------                     -----                         ----

/s/ THOMAS A. JAMES            Chairman and Chief           December 20, 1996
- ---------------------------    Executive Officer
Thomas A. James                

/s/ FRANCIS S. GODBOLD         President and Director       December 20, 1996
- ---------------------------
Francis S. Godbold

/s/ M. ANTHONY GREENE          Executive Vice President     December 20, 1996
- ---------------------------    and Director
M. Anthony Greene              

/s/ ROBERT F. SHUCK            Vice Chairman and Director   December 20, 1996
- ---------------------------
Robert F. Shuck

/s/ JEFFREY P. JULIEN          Vice President - Finance     December 20, 1996
- ---------------------------    (Chief Financial Officer)
Jeffrey P. Julien              

/s/ JENNIFER C. ACKART         Controller (Chief            December 20, 1996
- ---------------------------    Accounting Officer)
Jennifer C. Ackart             

/s/ JONATHAN A. BULKLEY        Director                     December 20, 1996
- ---------------------------
Jonathan A. Bulkley

/s/ HERBERT E. EHLERS          Director                     December 20, 1996
- ---------------------------
Herbert E. Ehlers

/s/ THOMAS S. FRANKE           Director                     December 20, 1996
- ---------------------------
Thomas S. Franke

/s/ HARVARD H. HILL, JR.       Director                     December 20, 1996
- ---------------------------
Harvard H. Hill, Jr.

/s/ CHRISTOPHER W. JAMES       Director                     December 20, 1996
- ---------------------------
Christopher W. James

                               Director                     December 20, 1996
- ---------------------------
Paul W. Marshall

/S/ J. STEPHEN PUTNAM          Executive Vice President     December 20, 1996
- ---------------------------    and Director
J. Stephen Putnam              

/S/ DENNIS W. ZANK             Director                     December 20, 1996
- ---------------------------
Dennis W. Zank

                                       21


<PAGE>


                 RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
              INDEX TO FINANCIAL STATEMENTS, SCHEDULES AND EXHIBITS


FINANCIAL STATEMENTS                                                 PAGE(S)
- --------------------                                                 -------

   Report and Consent of Independent Certified Public
      Accountants                                                    F-3

   Consolidated Statement of Financial Condition
      as of September 27, 1996 and September 29, 1995                F-4

   Consolidated Statement of Income for the Three Years
      Ended September 27, 1996                                       F-5

   Consolidated Statement of Changes in Shareholders' Equity
      for the Three Years Ended September 27, 1996                   F-6

   Consolidated Statement of Cash Flows for the
      Three Years Ended September 27, 1996                           F-7-8

   Summary of Significant Accounting Policies                        F-9-12

   Notes to Consolidated Financial Statements                        F-13-22

                                     F - 1


<PAGE>


EXHIBITS                                                             PAGE(S)
- --------                                                             -------

   3.1  Certificate Incorporation of RJ Financial Corp. as filed
        on January 24, 1974, and amendments thereto filed on
        March 26, 1974, May 16, 1983, June 2, 1983, February 20,
        1987, June 13, 1991, March 8, 1993, and February 28, 1994.   X-1-36

   3.2  By-Laws of the Company, incorporated by reference to
        Exhibit 3(b) to Registration statements on form S-1,
        No. 2-84010.

   10.1 Raymond James Financial, Inc. Amended Stock Option Plan
        for Outside Directors, dated December 12, 1986, incorporated
        by reference to Exhibit 4.1(b) to Registration Statement on
        Form S-8, No. 33-38350.

   10.2 Raymond James Financial, Inc. 1992 Incentive Stock Option
        Plan effective August 20, 1992, incorporated by reference
        to Exhibit 4.1 to Registration Statement on From S-8,
        No. 33-60608.

   10.3 Raymond James Financial, Inc. Deferred Management Bonus
        Plan, effective as of October 1, 1989.                       X-37-49

   10.4 Employment contract with Corporate Secretary effective
        as of October 21, 1996.                                      X-50-51

   10.5 Termination and Release Agreement between Liberty Asset
        Management, Inc. and Raymond James Financial, Inc.           X-52-64

   11   Computation of Earnings per Share                            X-65

   21   List of Subsidiaries                                         X-66

   23   Independent Auditor's Consent                                X-67

   27   Financial Data Schedule (for SEC use only)


SCHEDULES AND EXHIBITS EXCLUDED

   All schedules and exhibits not included are not applicable, not required or
would contain information which is included in the Consolidated Financial
Statements, Summary of Significant Accounting Policies, or the
Notes to Consolidated Financial Statements.

                                     F - 2

<PAGE>


               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

To the Board of Directors and Shareholders of
Raymond James Financial, Inc.

In our opinion, the consolidated financial statements listed in the index
appearing on page F-1 present fairly, in all material respects, the financial
position of Raymond James Financial, Inc. and its subsidiaries at September 27,
1996 and September 29, 1995, and the results of their operations and their cash
flows for each of the three years in the period ended September 27, 1996, in
conformity with generally accepted accounting principles. These financial
statements are the responsibility of the Company's management; our
responsibility is to express an opinion on these financial statements based on
our audits. We conducted our audits of these statements in accordance with
generally accepted auditing standards which require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by
management, and evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable basis for the opinion expressed
above.



PRICE WATERHOUSE LLP

Tampa, Florida
November 18, 1996

                                      F - 3

<PAGE>


                 RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
                  CONSOLIDATED STATEMENT OF FINANCIAL CONDITION
                      (in thousands, except share amounts)

                                                    SEPTEMBER 27,  SEPTEMBER 29,
                                                         1996          1995
                                                    -------------  -------------
ASSETS
Cash and cash equivalents                            $   258,206    $    86,417
Assets segregated pursuant to Federal Regulations:
  Cash and cash equivalents                                  119          3,158
  Securities purchased under agreements to resell        476,945        330,804
  Short-term investments                                    --           34,017
Securities owned:
  Trading and investment account securities              124,253         74,815
  Available for sale securities                          208,897        114,941
  Held to maturity securities                               --           11,210
Receivables:
  Customers                                              459,180        397,201
  Stock borrowed                                         864,140        775,288
  Brokers, dealers and clearing organizations             24,306         49,135
  Other                                                   28,980         24,886
Investment in leveraged leases                            20,318         10,581
Property and equipment, net                               39,585         40,946
Deferred income taxes                                     21,189         20,980
Deposits with clearing organizations                      22,044         22,157
Prepaid expenses and other assets                         18,219         16,179
                                                     -----------    -----------

                                                     $ 2,566,381    $ 2,012,715
                                                     ===========    ===========

LIABILITIES AND SHAREHOLDERS' EQUITY
Notes payable                                        $    24,898    $    15,594
Payables:
  Customers                                            1,086,406        774,476
  Stock loaned                                           848,595        785,784
  Brokers, dealers and clearing organizations             56,928         17,542
  Trade and other                                         54,007         56,211
Trading account securities sold but not yet
 purchased                                                57,210         17,377
Accrued compensation                                     101,300         73,367
Income taxes payable                                      10,405          6,171
                                                     -----------    -----------
                                                       2,239,749      1,746,522
                                                     -----------    -----------
Commitments and contingencies (Note 9)
Shareholders' equity:
  Preferred stock; $.10 par value; authorized
   10,000,000 shares; issued and outstanding
   -0- shares                                               --             --
  Common stock; $.01 par value; authorized
   50,000,000 shares; issued 21,777,271 shares               217            217
  Additional paid-in capital                              50,271         50,685
  Unrealized gain (loss) on securities available
   for sale, net of deferred taxes                          (791)           146
  Retained earnings                                      289,096        231,029
                                                     -----------    -----------
                                                         338,793        282,077
  Less:  882,811 and 1,163,573 common shares
   in treasury, at cost                                  (12,161)       (15,884)
                                                     -----------    -----------
                                                         326,632        266,193
                                                     -----------    -----------

                                                     $ 2,566,381    $ 2,012,715
                                                     ===========    ===========

    The accompanying Summary of Significant Accounting Policies and Notes to
            Consolidated Financial Statements are integral parts of
                           these financial statements.

                                     F - 4


<PAGE>


                 RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
                        CONSOLIDATED STATEMENT OF INCOME
                    (in thousands, except per share amounts)



                                                    YEAR ENDED
                                    --------------------------------------------
                                    SEPTEMBER 27,   SEPTEMBER 29,  SEPTEMBER 30,
                                        1996            1995           1994
                                    -------------   -------------  -------------

Revenues:
  Securities commissions               $422,487       $327,547       $303,193
  Investment banking                     72,596         43,004         60,219
  Investment advisory fees               50,715         42,922         51,153
  Interest                              126,453         97,211         58,542
  Correspondent clearing                  3,985          3,721          3,866
  Net trading profits                    12,243         12,637          6,843
  Financial service fees                 18,191         14,740         13,446
  Other                                  15,082         12,288          9,874
                                       --------       --------       --------

                                        721,752        554,070        507,136
                                       --------       --------       --------
Expenses:
  Employee compensation                 423,904        326,426        318,079
  Communications                         30,585         25,619         26,420
  Occupancy and equipment                23,927         21,653         15,758
  Clearance and floor brokerage          10,098          8,257          7,644
  Interest                               83,471         64,758         36,154
  Business development                   16,053         14,210         14,220
  Other                                  25,189         18,688         21,644
                                       --------       --------       --------

                                        613,227        479,611        439,919
                                       --------       --------       --------

Income before provision for
 income taxes                           108,525         74,459         67,217

Provision for income taxes               42,547         28,318         25,148
                                       --------       --------       --------

Net income                             $ 65,978       $ 46,141       $ 42,069
                                       ========       ========       ========

Net income per share                   $   3.14       $   2.23       $   1.97
                                       ========       ========       ========

Average common and common
 equivalent shares outstanding           21,025         20,705         21,359
                                       ========       ========       ========

    The accompanying Summary of Significant Accounting Policies and Notes to
             Consolidated Financial Statements are integral parts of
                           these financial statements.

                                     F - 5


<PAGE>

<TABLE>
<CAPTION>

                 RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
            CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY
                    (in thousands, except per share amounts)



                                                                                    UNREALIZED
                                                                                    GAIN (LOSS)     TREASURY STOCK
                           PREFERRED STOCK   COMMON STOCK    ADDITIONAL            ON SECURITIES   -----------------                
                           ---------------  ---------------   PAID-IN    RETAINED    AVAILABLE     COMMON              SHAREHOLDERS'
                           SHARES   AMOUNT  SHARES   AMOUNT   CAPITAL    EARNINGS    FOR SALE      SHARES    AMOUNT       EQUITY
                           ------   ------  ------   ------  ----------  --------  -------------   ------   --------   -------------
<S>                           <C>     <C>   <C>       <C>    <C>         <C>          <C>         <C>       <C>          <C>
Balances at September 24,
1993                          -       -     21,777    $217    $52,141    $156,949       -            (462)  $ (3,742)    $205,565

Net income                                                                 42,069                             42,069
Cash dividends - common 
   stock ($.32 per share)                                                  (6,733)                                         (6,733)
Purchase of treasury 
 shares                                                                                            (1,113)   (16,604)     (16,604)
Employee stock purchases                                          442                                 165      1,789        2,231
Exercise of stock  
 options                                                         (632)                                127      1,137          505
Sale of put options                                               202                                                         202
Tax benefit related to
  Non-qualified option 
   exercises                                                      222                                                         222
Cash Paid for fractional            
 shares                                                                        (5)      -                                      (5)
Balances at 
                           ------   ------  ------   ------  ----------  --------  -------------   ------   --------   -------------
 September 30, 1994           -        -    21,777     217     52,375     192,280       -          (1,283)   (17,420)     227,452
                           ------   ------  ------   ------  ----------  --------  -------------   ------   --------   -------------

Net income                                                                 46,141                             46,141
Cash dividends - common 
 stock ($.36 per share)                                                    (7,392)                                         (7,392)
Purchase of treasury shares                                                                          (234)    (3,296)      (3,296)
Employee stock purchases                                          139                                 107      1,455        1,594
Exercise of stock options                                      (1,974)                                247      3,377        1,403
Tax benefit related to
  Non-qualified option 
   exercises                                                      145                                                         145
Net unrealized gain on 
  securities available 
  for sale                                                                            $ 146                                   146
                           ------   ------  ------   ------  ----------  --------  -------------   ------   --------   -------------
Balances at 
 September 29, 1995           -        -    21,777     217     50,685     231,029       146        (1,163)   (15,884)     266,193
                           ------   ------  ------   ------  ----------  --------  -------------   ------   --------   -------------

Net income                                                                 65,978                             65,978
Cash dividends - common 
 stock ($.38 per share)                                                    (7,911)                            (7,911)
Purchase of treasury 
 shares                                                                                               (18)      (367)        (367)
Employee stock purchases                                          585                                 106      1,455        2,040
Exercise of stock options                                      (1,250)                                192      2,635        1,385
Tax benefit related to
  Non-qualified option 
   exercises                                                                                                                  251
Net unrealized (loss) on
  securities available 
   for sale                                                                            (937)                                 (937)
                           ------   ------  ------   ------  ----------  --------  -------------   ------   --------   -------------
Balances at 
 September 27, 1996           -        -    21,777    $217    $50,271    $289,096     $(791)         (883)  $(12,161)    $326,632
                           ------   ------  ------   ------  ----------  --------  -------------   ------   --------   -------------
</TABLE>


    The accompanying Summary of Significant Accounting Policies and Notes to
             Consolidated Financial Statements are integral parts of
                           these financial statements.

                                     F - 6


<PAGE>


                 RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                 (in thousands)
                            (continued on next page)


                                                    YEAR ENDED
                                     -------------------------------------------
                                     SEPTEMBER 27,  SEPTEMBER 29,  SEPTEMBER 30,
                                          1996           1995           1994
                                     -------------  -------------  -------------
Cash flows from operating 
 activities:
  Net income                             $ 65,978       $ 46,141       $ 42,069
                                         --------       --------       --------
  Adjustments to reconcile net 
   income to net cash provided 
   by operating activities:
    Depreciation and amortization          11,299          9,673          7,011
    Unrealized loss (gain) and 
      premium amortization on 
      securities                              152         (1,033)          (716)
    Gain on sale of securities               (199)          (489)             -
    Gain on sale of property and
     equipment                                155            117            128
    Provision for bad debts                    27            234            (25)
    Provision for other accruals           (1,690)         2,890          5,041
   Decrease (increase) in assets:
    Short-term investments                 34,017            500         20,490
    Securities and investments                           (12,963)       (13,905)
    Receivables:
      Customers                           (62,006)       (49,358)       (80,712)
      Stock borrowed                      (88,852)       (28,016)        16,106
      Brokers, dealers and clearing
       organizations                       24,829        (34,725)        17,588
      Other                                (4,094)       (10,243)        10,579
    Trading and investment account
      securities, net                     (18,992)        50,260        (64,202)
    Deferred income taxes                    (209)          (396)        (2,690)
    Prepaid expenses and other 
      assets                              (11,664)        (2,689)         2,683
   Increase (decrease) in 
     liabilities:
    Payables:
      Customers                           311,930        257,682        183,835
      Stock loaned                         62,811         14,118         20,226
      Brokers, dealers and clearing
       organizations                       39,386         (6,295)         7,870
      Trade and other                        (514)         6,510            359
    Accrued compensation                   27,933         13,853         (2,706)
    Income taxes payable                    4,234            258         (2,384)
                                         --------       --------       --------
      Total adjustments                   328,553        209,888        124,576
                                         --------       --------       --------

Net cash provided by operating 
  activities                              394,531        256,029        166,645
                                         --------       --------       --------


    The accompanying Summary of Significant Accounting Policies and Notes to
             Consolidated Financial Statements are integral parts of
                           these financial statements.

                                     F - 7


<PAGE>

<TABLE>
<CAPTION>

                 RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                 (in thousands)
                         (continued from preceding page)

                                                       YEAR ENDED
                                       -------------------------------------------
                                       SEPTEMBER 27,  SEPTEMBER 29,  SEPTEMBER 30,
                                          1996           1995           1994
                                       -------------  -------------  -------------
<S>                                       <C>            <C>           <C>  
Cash flows from investing activities:
  Additions to property and equipment      (10,093)       (9,646)      (14,677)
  Sales of property and equipment             --             990           627
  Sales of securities                       51,050        28,805         5,076
  Purchases of securities                 (167,512)      (92,926)      (63,303)
  Purchases of held to maturity
   securities                                    0        (8,033)         --
  Security maturations and repayments       42,213        23,157          --
                                         ---------     ---------     ---------

Net cash used in investing activities      (84,342)      (57,653)      (72,277)
                                         ---------     ---------     ---------

Cash flows from financing activities:
  Repayments on mortgage note               (2,686)         (159)         (144)
  Borrowings from banks                     11,990         2,510
  Exercise of stock options and
   employee stock purchases                  3,676         3,142         2,958
  Purchase of treasury stock                  (367)       (3,296)      (16,604)
  Cash dividends on common stock            (7,911)       (7,392)       (6,733)
  Sale of stock options                       --            --             202
  Cash paid for fractional shares             --            --              (5)
                                         ---------     ---------     ---------

Net cash provided by (used in)
  financing activities                       4,702        (5,195)      (20,326)
                                         ---------     ---------     ---------

Net increase in cash and cash
  equivalents                              314,891       193,181        74,042
Cash and cash equivalents at
 beginning of year                         420,379       227,198       153,156
                                         ---------     ---------     ---------
Cash and cash equivalents at end of
 year                                    $ 735,270     $ 420,379     $ 227,198
                                         =========     =========     =========

Supplemental disclosures of cash
  flow information:
     Cash paid for interest              $  88,599     $  57,834     $  36,663
                                         =========     =========     =========

     Cash paid for taxes                 $  41,371     $  29,216     $  30,033
                                         =========     =========     =========
</TABLE>


    The accompanying Summary of Significant Accounting Policies and Notes to
             Consolidated Financial Statements are integral parts of
                           these financial statements.

                                     F - 8

<PAGE>


                  RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
                    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      Raymond James Financial, Inc. is a holding company which, through its
subsidiaries, is engaged principally in the securities brokerage business,
including the underwriting, distribution, trading and brokerage of equity and
debt securities and the sale of mutual funds and other investment products. In
addition, it provides investment management services for retail and
institutional customers and banking services for retail customers. The
accounting and reporting policies of Raymond James Financial, Inc. and its
subsidiaries (the "Company") conform to generally accepted accounting
principles, the more significant of which are summarized below:

BASIS OF CONSOLIDATION

      The consolidated financial statements include the accounts of Raymond
James Financial, Inc. and its subsidiaries. All material intercompany balances
and transactions have been eliminated in consolidation. The consolidated
subsidiaries at September 27, 1996 are as follows:

   Raymond James & Associates, Inc.       RJ Government Securities, Inc.
   Investment Management & Research, Inc. RJ Health Properties, Inc.
   Robert Thomas Securities, Inc.         RJ Leasing, Inc.
   Eagle Asset Management, Inc.           RJ Leasing - 2, Inc.
   Heritage Asset Management, Inc.        RJ Medical Investors, Inc.
   Raymond James Trust Company            RJ Mortgage Acceptance Corporation
   Raymond James Bank, FSB                RJ Partners, Inc.
   Sound Trust Company                    RJ Realty, Inc.
   Planning Corporation of America        RJ Specialist, Inc.
   RJ Properties, Inc.                    RJ Washington Square
   Gateway Assignor Corporation, Inc.     Raymond James Credit Corporation, Inc.
   Heritage International, Ltd.           Raymond James International
   Raymond James International, Ltd.       Holdings, Inc.
   PCAF, Inc.                             Raymond James Mortgage Capital,
   RJA Municipal ABS, Inc.                 Inc.
   RJ Communication, Inc.                 Raymond James Partners, Inc.
   RJ Credit Partners, Inc.               Raymond James Realty Advisors, Inc.
   RJ Equities, Inc.                      Value Partners, Inc.
   RJ Equities - 2, Inc.

      All consolidated subsidiaries are 100% owned by the Company except for RJ
Properties, Inc., which is 85% owned.

REPORTING PERIOD

      The Company's fiscal year ends on the last Friday in September of each
year.

RECOGNITION OF REVENUES

      Securities transactions and related commission revenues and expenses are
recorded on a trade date basis for fiscal years 1996 and 1995 and on a
settlement date basis for fiscal year 1994, which was not materially different
from trade date.

                                     F - 9

<PAGE>


      Revenues from limited partnerships and investment banking are recorded at
the time the transaction is completed and the related income is reasonably
determinable. Investment banking revenues include sales credits earned in
connection with the distribution of the underwritten securities.

      The Company earns an advisory fee based on a client's portfolio value on
portfolios managed by its investment advisory subsidiaries. These fees are
recorded under the accrual method. In addition, on certain portfolios, the
Company earns performance fees which are recorded when earned.

MANAGEMENT ESTIMATES AND ASSUMPTIONS

      The preparation of consolidated financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the consolidated
financial statements and the reported amounts of revenues and expenses during
the reporting period. Actual results could differ from those estimates.

CASH AND CASH EQUIVALENTS

      The Company considers all highly liquid investments with an initial
maturity of three months or less to be cash equivalents for purposes of the
consolidated statement of cash flows. These consist primarily of U.S. Treasury
securities and are stated at cost, which approximates market at fiscal yearend.

      It is the Company's policy to obtain possession and control of securities
purchased under resale agreements. The net fair value of securities purchased
under resale agreements approximates their carrying value, as such financial
instruments are predominantly short-term in nature. The Company monitors the
risk of loss by assessing the market value of the underlying securities as
compared to the related receivable or payable, including accrued interest, and
requests additional collateral where deemed appropriate. At September 27, 1996,
there were no agreements with any individual counterparties where the risk of
loss exceeded 10% of shareholders' equity.

SHORT-TERM INVESTMENTS

      Short-term investments segregated pursuant to Federal Regulations are
stated at market.

SECURITIES OWNED

      The Company adopted Statement of Financial Accounting Standards No. 115,
"Accounting for Certain Investments in Debt and Equity Securities" ("FAS 115"),
as of October 1, 1994. FAS 115 requires investments in debt and equity
securities to be classified as either "held to maturity," "trading," or
"available for sale." The accounting treatment for unrealized gains and losses
on those securities is then determined by the classification chosen. The trading
and investment account securities held by the brokerage 

                                     F - 10


<PAGE>


subsidiaries are classified as trading. Investment account securities not
readily marketable are carried at estimated fair value as determined by
management with unrealized gains and losses included in earnings. Trading
securities are carried at market value with realized and unrealized gains and
losses included in earnings. Securities available for sale are carried at fair
value, with unrealized gains and losses reported as a separate component of
shareholders' equity, net of deferred taxes, and realized gains and losses,
determined on a specific identification basis, included in earnings.

      Securities classified as held to maturity are carried at amortized cost
and adjusted for premium amortization or discount accretion with realized gains
and losses included in earnings. At September 29, 1995, Raymond James Bank, FSB,
held one FHLMC mortgage-backed security in its held to maturity portfolio with
an amortized cost of $2,800,000 and an estimated market value of $2,865,000, and
the parent company held U.S. Treasury Notes and municipal bonds with an
amortized cost of $8,410,000 and an estimated market value of $8,475,000. U.S.
Treasury Notes with an amortized cost of $3,003,000 matured within the year. In
November, 1995 the Company took advantage of a one-time opportunity and
reclassified all securities classified as held to maturity to available for
sale. At September 27, 1996, the Company had no securities classified as held to
maturity.

      For fiscal year 1994, trading and investment account securities are
recorded at market value with unrealized appreciation or depreciation reflected
in income currently. Other short-term investments are stated at amortized cost,
which approximates market value at fiscal yearend.

PROPERTY AND EQUIPMENT

      Property, equipment and leasehold improvements are stated at cost less
accumulated depreciation. Depreciation of assets is provided principally using
the straight-line method for financial reporting purposes over the estimated
useful lives of the assets, which range from two to seven years for furniture
and equipment and fifteen to thirty-one years for buildings and land
improvements. Leasehold improvements are amortized using the straight-line
method over the shorter of the lease term or the estimated useful lives of the
assets. For income tax purposes, assets are depreciated using accelerated
methods.

      Additions, improvements and expenditures for repairs and maintenance that
significantly extend the useful life of an asset are capitalized. Other
expenditures for repairs and maintenance are charged to operations in the period
incurred. Gains and losses on disposals of fixed assets are reflected in income
in the period incurred.

GOODWILL

      Goodwill is stated at cost less accumulated amortization. Amortization of
goodwill is provided using the straight-line method for financial reporting
purposes over three to ten years. Goodwill is reflected in prepaid expenses and
other assets.

                                     F - 11


<PAGE>


CORRESPONDENT CLEARING

      Under clearing agreements, the Company clears trades for unaffiliated
correspondent brokers and retains a portion of commissions as a fee for its
services. The Company records clearing charges net of commissions remitted.
Total commissions generated by correspondents were $18,742,000, $16,155,000 and
$17,232,000, and commissions remitted totaled $14,757,000, $12,434,000 and
$13,366,000 for the years ended September 27, 1996, September 29, 1995 and
September 30, 1994, respectively.

INCOME TAXES

      The Company utilizes the asset and liability approach defined in Statement
of Financial Accounting Standards No. 109, "Accounting for Income Taxes" ("FAS
109"). FAS 109 requires the recognition of deferred tax assets and liabilities
for the expected future tax consequences of temporary differences between the
financial statement amounts and the tax bases of assets and liabilities.

NET INCOME PER SHARE

      Earnings per share are computed using weighted average common stock and
common stock equivalents outstanding. Common stock equivalents include shares
issuable under stock options and are determined under the treasury stock method.
All per share amounts have been restated to give retroactive effect to the
common stock dividend on November 15, 1993.

RECLASSIFICATIONS

      Certain amounts from prior years have been reclassified for consistency
with current year presentation. These reclassifications were not material to the
consolidated financial statements.

                                     F - 12


<PAGE>


                 RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1 - RECEIVABLES FROM AND PAYABLES TO CUSTOMERS:

      Receivables from and payables to customers include amounts arising from
normal cash and margin transactions. Securities owned by brokerage customers are
held as collateral for receivables. Such collateral is not reflected in the
accompanying consolidated financial statements. The amount receivable from
customers is shown net of an allowance for doubtful accounts of approximately
$1,204,000 and $1,177,000 as of September 27, 1996 and September 29, 1995,
respectively. The Company pays interest at varying rates for qualifying customer
funds on deposit awaiting reinvestment. Such funds on deposit totaled
$755,281,000 and $571,628,000 at September 27, 1996 and September 29, 1995,
respectively. Other funds on deposit on which the Company does not pay interest
totaled $130,547,000 and $101,160,000 at September 27, 1996 and September 29,
1995, respectively. Unsecured receivables, other than affiliated company amounts
which are eliminated in consolidation, are not significant.


NOTE 2 - TRADING AND INVESTMENT ACCOUNT SECURITIES (IN THOUSANDS):

                           SEPTEMBER 27, 1996          SEPTEMBER 29, 1995
                        ------------------------    ------------------------
                                      SECURITIES                  SECURITIES
                                       SOLD BUT                    SOLD BUT
                         SECURITIES    NOT YET       SECURITIES    NOT YET
                           OWNED       PURCHASED       OWNED       PURCHASED
                         ----------   ----------    -----------   ----------
Marketable:
  Stocks and warrants      $ 12,341     $11,177       $ 14,348     $ 10,897
  Municipal obligations      72,881         454         20,366          979
  Corporate obligations       7,894       1,536         11,346          434
   Government obligations    26,086      44,031         15,611        5,067
  Other                       4,904          12         11,229            -
Non-marketable                  147           -          1,915            -
                            -------     -------       --------     --------

                           $124,253     $57,210       $ 74,815     $ 17,377
                           ========     =======       ========     ========


NOTE 3 - AVAILABLE FOR SALE SECURITIES (IN THOUSANDS):

      The amortized cost and estimated market values of securities available for
sale at September 27, 1996 are as follows:
                                             GROSS      GROSS       ESTIMATED
                               AMORTIZED  UNREALIZED  UNREALIZED      MARKET
                                 COST        GAINS      LOSSES        VALUE
                               ---------  ----------  ----------  ------------
Mortgage-backed securities:
  FNMA                          $ 75,014    $    194     $ (433)      $ 74,775
  FHLMC                           95,076         206       (246)        95,036
  GNMA                            29,053           -       (949)        28,104
U.S. Treasury Securities          11,047          24        (98)        10,973
Stocks                                 5           4          -              9
                                --------    --------     ------       --------
                                $210,195    $    428    $(1,726)      $208,897
                                ========    ========    ========      ========

                                     F - 13


<PAGE>


      The amortized cost and estimated market values of securities available for
sale at September 29, 1995 are as follows:
                                             GROSS      GROSS        ESTIMATED
                               AMORTIZED   UNREALIZED  UNREALIZED      MARKET
                                 COST        GAINS      LOSSES         VALUE
                               ---------   ----------  ----------    ---------
Mortgage-backed securities:
  FNMA                          $ 38,912        $182      $ (10)      $ 39,084
  FHLMC                           44,837         157        (85)        44,909
  GNMA                            15,183          42        (31)        15,194
  CMO                                771           -         (2)           769
U.S. Treasury securities          10,013          57         (5)        10,065
U.S. government agency
  obligations                      4,988           -        (68)         4,920
                                --------        ----      -----       --------
                                $114,704        $438      $(201)      $114,941
                                ========        ====      =====       ========

      The U.S. Treasury securities and U.S. government agency obligations mature
after one year and within 5 years.


NOTE 4 - LEVERAGED LEASES (IN THOUSANDS):

      On September 24, 1993, the Company became the lessor in their first
leveraged commercial aircraft transaction with a major domestic airline. On June
27, 1996, the Company entered into their second such transaction. The Company's
combined equity investments represented 21% of the aggregate purchase prices;
the remaining 79% was funded by public debt issues in the form of equipment
trust certificates. The residual values of the aircrafts at the end of an
average lease term of 20 years is projected to be an average of 10% of the
original cost.

                                             SEPTEMBER 27,  SEPTEMBER 29,
                                                1996           1995
                                             -------------  -------------

   Rents receivable (net of principal and
    interest on the non-recourse debt)          $ 21,056       $  9,793
   Unguaranteed residual values                   10,719          2,026
   Unearned income                               (11,457)        (1,238)
                                                --------       --------
   Investment in leveraged leases                 20,318         10,581
   Deferred taxes arising from leveraged 
     leases                                      (13,414)        (8,617)
                                                --------       --------

   Net investment in leveraged leases           $  6,904       $  1,964
                                                ========       ========


NOTE 5 - PROPERTY AND EQUIPMENT (IN THOUSANDS):

                                              SEPTEMBER 27,  SEPTEMBER 29,
                                                  1996           1995
                                              -------------  -------------
Land                                             $ 6,287        $ 6,287
Buildings and improvements                        26,626         26,643
Furniture, fixtures, equipment
 and leasehold improvements                       63,280         53,946
                                                 -------        -------
                                                  96,193         86,876
Less:  accumulated depreciation
 and amortization                                (56,608)       (45,930)
                                                 -------        -------
                                                 $39,585        $40,946
                                                 =======        =======

                                     F - 14


<PAGE>


NOTE 6 - BORROWINGS:

      The mortgage note payable requires monthly principal and interest payments
of approximately $120,000 with a balloon payment due December 1, 1997. The
mortgage bears interest at 9.75% and is secured by land, buildings and
improvements with a net book value of $9,595,570 at September 27, 1996.
Principal maturities under this mortgage note payable for the succeeding five
fiscal years are as follows: 1997 - $193,000; 1998 - $12,716,000; 1999 and
beyond - $0.

      The Company currently has two $50 million committed lines of credit with
commercial banks. Borrowings under the lines of credit bear interest at various
rates (Fed Funds plus 2%, the lesser of prime rate or Fed Funds plus 1/2%, or
LIBOR plus 3/4%). One of these lines of credit requires that the Company
maintain certain net worth levels, limit other leases and debt and requires the
Company to follow certain other sound business practices. The Company paid
$64,000 and $100,000 in loan commitment fees during fiscal years 1996 and 1995,
respectively. There were borrowings of $11,989,000 at September 27, 1996 at 6.2%
on one of the lines of credit. All borrowings on this line of credit were
collateralized by customer securities with a maximum loan to value of fifty
percent. The interest rate on these borrowings was the one-month LIBOR rate plus
 .75%, and ranged from 6.1% to 6.8% during 1996. At September 29, 1995, there
were borrowings of $2,510,000 at 8.2%, collateralized by mortgage loans with a
fair value of $7,376,000, outstanding on a separate $50 million line of credit
for the mortgage companies which was terminated during fiscal 1996. During 1996,
there were maximum borrowings of $2,510,000 on this line of credit,
collateralized by mortgage loans. The interest rate on these borrowings was Fed
Funds plus 2% and ranged 7.6% to 8.3% in 1996 and from 7.5% to 8.2% during 1995.

      The Company also maintains uncommitted lines of credit aggregating
$255,000,000 with commercial banks ($200,000,000 secured and $55,000,000
unsecured). Borrowings under the lines of credit bear interest, at the Company's
option, at the bank's prime rate, Fed Funds rate plus 1 1/4%, or LIBOR plus
3/4%. There were no short-term borrowings outstanding at September 27, 1996 or
September 29, 1995. The interest rate on these borrowings ranged from 5.64% to
6.50% in 1996 and 5.08% to 7.00% in 1995. Loans on the secured, uncommitted
lines of credit are collateralized by firm or customer margin securities.


NOTE 7 - BANK OPERATIONS AND DEPOSITS:

      On May 6, 1994, the Company chartered Raymond James Bank, FSB, ("RJ Bank")
in conjunction with the purchase of the deposits of certain branches of a
federal savings bank from the Resolution Trust Corporation ("RTC") for a nominal
purchase price. The Company contributed $25 million in capital to fund the
bank's start-up.

                                     F - 15


<PAGE>


      A summary of customer deposit accounts (in thousands) and weighted average
interest rates follows:

                                SEPTEMBER 27, 1996         SEPTEMBER 29, 1995
                             -----------------------    -----------------------
                                          WEIGHTED                   WEIGHTED
                              BALANCE   AVERAGE RATE     BALANCE   AVERAGE RATE
                             --------   ------------    --------   ------------
Demand deposits:
  Non-interest bearing       $    161         -         $     56         -
  Interest bearing              1,056      2.33%             525      2.95%
Money market accounts           1,256      3.58%             235      3.49%
Savings accounts              155,131      4.63%          89,998      4.95%
Certificates of deposit        42,892      5.43%          10,874      5.59%
                             --------                   --------
    (3.00% - 9.00%)
                             $200,496      4.78%        $101,688      5.00%
                             ========                   ========

      The certificates of deposit at September 27, 1996 mature as follows:
$32,370,000 in 1997, $5,885,000 in 1998, $2,034,000 in 1999, $1,071,000 in 2000
and $1,532,000 in 2001. Certificates of deposit and savings accounts in amounts
of $100,000 or more at September 27, 1996 and September 29, 1995 were
approximately $43,834,000 and $22,558,000, respectively.

      A summary of loan distribution (in thousands) is as follows:

                                       SEPTEMBER 27,    SEPTEMBER 29,
                                           1996             1995
                                       -------------    -------------
      Residential mortgage loans          $6,365              $10
      Consumer loans                          20               30
                                          ------              ---

                                           6,385               40

      Allowance for loan losses              (64)               -
      Purchase premium                        40                -
                                          ------              ---

                                          $6,361              $40
                                          ======              ===


      Activity in the allowance for loan losses for 1996 consists solely of the
provision for loan losses. There were no loan losses in 1996 or 1995.

      Generally, mortgage loans are secured by either first or second mortgages
on residential property, and consumer loans are secured by time deposit
accounts. As of September 27, 1996 and September 29, 1995, all of RJ Bank's loan
portfolio was secured.

      RJ Bank is subject to various regulatory and capital requirements and was
in compliance with all requirements throughout the fiscal year.

                                     F - 16


<PAGE>


      Pursuant to the Federal Deposit Insurance Corporation Improvement Act of
1991 ("FDICIA"), RJ Bank is subject to rules limiting brokered deposits and
related interest rates. Under these rules, banks that are deemed
"well-capitalized" may accept brokered deposits without restriction, and banks
deemed "adequately capitalized" may do so with a waiver from the FDIC. An
"undercapitalized" bank is not eligible for a waiver and may not accept brokered
deposits. At September 27, 1996, management believes RJ Bank met the definition
of the well-capitalized category.

      At September 27, 1996, RJ Bank exceeded the tangible capital, core
capital, core/leverage capital, tier 1/risk-based capital and total risk-based
capital levels mandated by the Financial Institutions Reform, Recovery and
Enforcement Act of 1989 and FDICIA. As part of the purchase of deposits from the
RTC, RJ Bank was required to maintain a tier 1 capital ratio of at least 10% for
its first three years of operations. This requirement was subsequently reduced
to 6%. At September 27, 1996, RJ Bank's tier 1 capital to average assets ratio
was 13.8%.


NOTE 8 - FEDERAL AND STATE INCOME TAXES (IN THOUSANDS):

      The provision (benefit) for income taxes consists of:

                                                    YEAR ENDED
                                    -------------------------------------------
                                    SEPTEMBER 27,  SEPTEMBER 29,  SEPTEMBER 30,
                                        1996           1995           1994
                                    -------------  -------------  -------------
Current provision:
  Federal                              $35,473        $24,790        $23,975
  State                                  6,730          4,000          3,762
                                       -------        -------        -------
                                        42,203         28,790         27,737
                                       -------        -------        -------
Deferred provision (benefit):
  Federal                                  383           (425)        (2,277)
  State                                    (39)           (47)          (312)
                                       -------        -------        -------
                                           344           (472)        (2,589)
                                       -------        -------        -------

                                       $42,547        $28,318        $25,148
                                       =======        =======        =======

      The Company's effective tax rate on pre-tax income differs from the
statutory federal income tax rate due to the following:

                                                    YEAR ENDED
                                    -------------------------------------------
                                    SEPTEMBER 27,  SEPTEMBER 29,  SEPTEMBER 30,
                                        1996           1995           1994
                                    -------------  -------------  -------------

Provision calculated at
 statutory rates                       $38,034        $26,061        $23,526
State income taxes, net
 of federal benefit                      4,349          2,570          2,243
Other                                      164           (313)          (621)
                                       -------        -------        -------

                                       $42,547        $28,318        $25,148
                                       =======        =======        =======

                                     F - 17


<PAGE>


      The major deferred tax asset (liability) items, as computed under FAS 109,
are as follows:

                                              SEPTEMBER 27,      SEPTEMBER 29,
                                                  1996               1995
                                              -------------      -------------
Deferred tax assets:
   Deferred compensation                         $18,658           $ 15,728
   Accrued expenses                               13,259             13,501
   Other                                           5,625              3,558
                                                --------           --------
Total deferred tax assets                         37,542             32,787
                                                --------           --------

Deferred tax liabilities:
   Aircraft leases                               (13,416)            (8,617)
   Other, net                                     (2,937)            (3,190)
                                                --------           --------
Total deferred tax liabilities                   (16,353)           (11,807)
                                                --------           --------

Net deferred tax assets                         $ 21,189           $ 20,980
                                                ========           ========


NOTE 9 - COMMITMENTS AND CONTINGENCIES:

      Long-term lease agreements expire at various times from 1997 through 2002.
Minimum annual rentals under such agreements for the succeeding five fiscal
years are approximately: $6,064,000 in 1997, $4,581,000 in 1998, $3,405,000 in
1999, $3,112,000 in 2000, and $2,712,000 in 2001. Rental expense incurred under
all leases, including equipment under short-term agreements, aggregated
$7,589,000, $5,481,000, and $5,435,000 in 1996, 1995 and 1994, respectively.

      At September 27, 1996, the Company had committed to lend to, or guarantee
other debt for, Gateway Tax Credit Funds ("Gateway") up to $6 million upon
request. Subsequent to yearend, the amount was increased to $10 million. Any
borrowings bear interest at broker call plus 1% per annum. Gateway is charged 1%
for amounts guaranteed. The borrowings are secured by properties under
development. At September 27, 1996, balances of $1,892,000 were guaranteed. The
commitment expires in November 1997, at which time any outstanding balances
would be due and payable.

      In the normal course of business, the Company enters into underwriting
commitments. Transactions relating to such commitments that were open at
September 27, 1996 and were subsequently settled had no material effect on the
consolidated financial statements as of that date.

      At September 27, 1996, the Company had a letter of credit outstanding of
$100,000 and excess customer margin securities valued at $20,599,000 on deposit
with a clearing organization, which are used to satisfy margin deposit
requirements.

      In the normal course of business, the Company, as general partner, is
contingently liable for the obligations of various limited partnerships engaged
primarily in securities investments and real estate activities. In the opinion
of the Company, such liabilities, if any, for the obligations of the
partnerships will not in the aggregate have a material adverse effect on the
Company's consolidated financial position.

                                     F - 18


<PAGE>


      The Company is a defendant or co-defendant in various lawsuits incidental
to its securities business. The Company is contesting the allegations of the
complaints in these cases and believes that there are meritorious defenses in
each of these lawsuits. In view of the number and diversity of claims against
the Company, the number of jurisdictions in which litigation is pending and the
inherent difficulty of predicting the outcome of litigation and other claims,
the Company cannot state with certainty what the eventual outcome of pending
litigation or other claims will be. In the opinion of management, based on
discussions with counsel, the outcome of the matters will not result in a
material adverse effect on the financial position or results of operations of
the Company.


NOTE 10 - CAPITAL TRANSACTIONS:

      The Company's Board of Directors has, from time to time, adopted
resolutions authorizing the Company to repurchase its common stock for the
funding of its incentive stock option and stock purchase plans and other
corporate purposes. On May 12, 1994, the Board of Directors authorized the
repurchase of 1,000,000 shares of common stock, and on February 17, 1995, the
Board of Directors authorized the purchase of an additional 386,000 shares of
common stock, bringing the cummulative total authorized to 5,745,000. Of these,
4,764,000 shares have been purchased through September 27, 1996.



NOTE 11 - EMPLOYEE BENEFIT PLANS:

      The Company's profit sharing plan and employee stock ownership plan
provide certain death, disability or retirement benefits for all employees who
meet certain service requirements. Such benefits become fully vested after seven
years of qualified service. The Company also offers a plan pursuant to section
401(k) of the Internal Revenue Code which, effective January 1, 1994, provides
for the Company to match 100% of the first $500 and 50% of the next $500 of
compensation deferred by each participant annually. The Company's deferred
management bonus plan is a non-qualified plan that provides retirement benefits
for employees who meet certain length of service and compensation requirements.
Contributions to these plans are made in amounts approved annually by the Board
of Directors. Compensation expense includes aggregate contributions to these
plans of $12,527,000, $8,530,000, and $7,257,000 for 1996, 1995 and 1994,
respectively. The employee stock purchase plan allows employees to purchase
shares of the Company's common stock on four specified dates throughout the year
at a 15% discount from market value, subject to certain limitations.

      On September 30, 1982, the Board of Directors of the Company adopted an
Incentive Stock Option Plan ("1982 Plan"), which covered an aggregate of
1,900,125 shares of common stock. On August 20, 1992, the Board of Directors
adopted the 1992 Incentive Stock Option Plan which covers an aggregate of
1,050,000 shares of common stock. The Plan was established to replace, on
substantially the same terms and conditions, the 1982 Plan. Options are granted
to registered representatives of Raymond James & Associates, Inc. who achieve
certain gross commission levels and to key administrative employees of the
Company. The options are granted at fair market value. No compensation expense
was recognized with respect to these options. Options 

                                     F - 19


<PAGE>


are exercisable in the 36th to 72nd months following the date of grant and only
in the event that the grantee is an employee of the Company at that time.

      On December 13, 1985, the Company's Board of Directors adopted a
non-qualified stock option plan which currently covers 1,013,000 shares of
common stock for the benefit of independent contractor registered
representatives of the Company. Options are exercisable five years after grant
date provided that the representative is still associated with the Company.

    The directors who are also employees of the Company adopted a non-qualified
stock option plan on December 13, 1990 under which the Company's outside
directors have been granted options covering 66,560 shares of the Company's
common stock. Options vest over a five year period from grant date provided that
the director is still associated with the Company.

      The following table summarizes the option activity under these programs
for the three years ended September 27, 1996:


                                       SHARES UNDER      OPTION PRICE
                                          OPTION             RANGE
                                       ------------      ------------

Outstanding at September 24, 1993       1,081,314      $ 2.74 to $18.75
Granted                                   208,999       16.36 to  16.63
Canceled                                  (31,787)       4.21 to  14.83
Exercised                                (127,475)       2.74 to   5.00
                                        ---------
Outstanding at September 30, 1994       1,131,051        3.00 to  16.63
Granted                                   109,625       13.75 to  21.75
Canceled                                  (66,771)       4.74 to  18.08
Exercised                                (247,064)       3.25 to  14.67
                                       ----------
Outstanding at September 29, 1995         926,841        3.00 to  21.75
Granted                                   340,700       19.38 to  23.13
Canceled                                  (23,428)       5.00 to  22.13
Exercised                                (192,516)       3.00 to  18.08
                                       ----------

Outstanding at September 27, 1996       1,051,597      $11.22 to $23.13


NOTE 12 - NET CAPITAL REQUIREMENTS:


      The broker-dealer subsidiaries of the Company are subject to the
requirements of the Uniform Net Capital Rule (Rule 15c3-1) under the Securities
Exchange Act of 1934 and the rules of the securities exchanges of which Raymond
James & Associates, Inc. is a member, whose requirements are substantially the
same. This rule requires that aggregate indebtedness, as defined, not exceed
fifteen times net capital, as defined. Rule 15c3-1 also provides for an
"alternative net capital requirement" which, if elected, requires that net
capital be equal to the greater of $250,000 or two percent of aggregate debit
items computed in applying the formula for determination of reserve requirements
(see Note 13). The New York Stock Exchange may require a member organization to
reduce its business if its net capital is less 

                                     F - 20


<PAGE>


than four percent of aggregate debit items and may prohibit a member firm from
expanding its business and declaring cash dividends if its net capital is less
than five percent of aggregate debit items. Net capital positions of the
Company's broker-dealer subsidiaries were as follows:

                                             SEPTEMBER 27,  SEPTEMBER 29,
                                                 1996           1995
                                            --------------  -------------
RAYMOND JAMES & ASSOCIATES, INC.:           (dollar amounts in thousands)
   (alternative method elected)
  Net capital as a percent of 
   aggregate debit items                         26.00%          23.00%
  Net capital                                 $127,302         $97,955
  Required net capital                           9,703           8,594
                                              --------         -------
  Excess net capital                          $117,599         $89,361
                                              ========         =======

INVESTMENT MANAGEMENT & RESEARCH, INC.:
  Ratio of aggregate indebtedness to 
   net capital                                    1.28            2.14
  Net capital                                 $  5,261         $ 2,877
  Required net capital                             449             410
                                              --------         -------
  Excess net capital                          $  4,812         $ 2,467
                                              ========         =======

ROBERT THOMAS SECURITIES, INC.:
  Ratio of aggregate indebtedness to net
   capital                                        5.99            4.95
  Net capital                                 $  1,213         $ 1,217
  Required net capital                             484             402
                                              --------         -------
  Excess net capital                          $    729         $   815
                                              ========         =======


NOTE 13 - RESERVE REQUIREMENTS:

      Rule 15c3-3 of the Securities Exchange Act of 1934 specifies certain
conditions under which brokers and dealers carrying customer accounts are
required to maintain cash or qualified securities in a special reserve account
for the exclusive benefit of customers. Amounts to be maintained, if required,
are computed in accordance with a formula defined in the Rule. At September 27,
1996, Raymond James & Associates, Inc. had $477,064,000 in special reserve
accounts which consisted of $476,945,000 of securities purchased under
agreements to resell and $119,000 in cash as compared to a reserve requirement
of $474,430,000 at that date. At September 29, 1995, this subsidiary had
$367,979,000 in special reserve accounts which consisted of $330,804,000 of
securities purchased under agreements to resell, $34,017,000 in U.S. Treasury
Notes and $3,158,000 in cash as compared to a reserve requirement of
$321,377,000 at that date. At September 27, 1996, and September 29, 1995, all
such repurchase agreements were on an overnight basis with Cantor Fitzgerald
Partners, Eastbridge Capital, Inc., BT Securities Corporation and First Union
Capital Markets Corp. The Company monitors the market value of the underlying
securities as compared to the related receivable, including accrued interest,
and requires additional collateral where deemed appropriate.

      Investment Management & Research, Inc. and Robert Thomas Securities, Inc.
are exempt from the provisions of Rule 15c3-3, since they clear all transactions
with and for customers on a fully disclosed basis with Raymond James &
Associates, Inc.

                                     F - 22


<PAGE>


NOTE 14 - FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK:

      In the normal course of business, the Company purchases and sells
securities and commodities as either principal or agent on behalf of its
customers. If either the customer or a counterparty fails to perform, the
Company may be required to discharge the obligations of the nonperforming party.
In such circumstances, the Company may sustain a loss if the market value of the
security or futures contract is different from the contract value of the
transaction.

      The Company also acts as an intermediary between broker-dealers and other
financial institutions whereby the Company borrows securities from one
broker-dealer and then lends them to another. Securities borrowed and securities
loaned are carried at the amount of cash collateral advanced and received in
connection with the transactions. The Company measures the market value of the
securities borrowed and loaned against the cash collateral on a daily basis. The
market value of securities borrowed and securities loaned was $816,362,000 and
$798,968,000, respectively, at September 27, 1996 and $772,101,000 and
$784,767,000, respectively, at September 29, 1995. Additional cash is obtained
as necessary to ensure such transactions are adequately collateralized. If
another party to the transaction fails to perform as agreed (such as failure to
deliver a security or failure to pay for a security), the Company may incur a
loss if the market value of the security is different from the contract amount
of the transaction.

      The Company has also loaned, to brokers and dealers, securities owned by
customers and others for which it has received cash or other collateral. If a
borrowing institution or broker-dealer does not return a security, the Company
may be obligated to purchase the security in order to return it to the owner. In
such circumstances, the Company may incur a loss equal to the amount by which
the market value of the security on the date of nonperformance exceeds the value
of the loan from the institution or the collateral from the broker or dealer.

      The Company has sold securities that it does not currently own and will,
therefore, be obligated to purchase such securities at a future date. The
Company has recorded $57,210,000 and $17,377,000 at September 27, 1996 and
September 29, 1995, respectively, which represents the market value of the
related securities at such dates. The Company is subject to loss if the market
price of those securities not covered by a hedged position increases subsequent
to September 27, 1996. The Company utilizes short government obligations and
equity securities to hedge long proprietary inventory positions. At September
27, 1996, the Company had $31,203,000 in short government obligations and
$512,000 in short equity securities which represented hedge positions. At
September 29, 1995, the Company had $7,712,000 in short government obligations
and $3,844,000 in short equity securities which represented hedge positions.

      The Company enters into security transactions involving forward
settlement. Transactions involving future settlement give rise to market risk,
which represents the potential loss that can be caused by a change in the market
value of a particular financial instrument. The Company's exposure to market
risk is determined by a number of factors, including the size, composition and
diversification of positions held, the absolute and relative levels of interest
rates, and market volatility.

                                     F - 22


<PAGE>


      The majority of the Company's transactions and, consequently, the
concentration of its credit exposure is with customers, broker-dealers and other
financial institutions in the United States. These activities primarily involve
collateralized arrangements and may result in credit exposure in the event that
the counterparty fails to meet its contractual obligations. The Company's
exposure to credit risk can be directly impacted by volatile securities markets
which may impair the ability of counterparties to satisfy their contractual
obligations. The Company seeks to control its credit risk through a variety of
reporting and control procedures, including establishing credit limits based
upon a review of the counterparties' financial condition and credit ratings. The
Company monitors collateral levels on a daily basis for compliance with
regulatory and internal guidelines and requests changes in collateral levels as
appropriate.


NOTE 15 - RELATED PARTIES:

      On October 27, 1994, the Company and the then President and Chief
Investment Officer of its Eagle Asset Management, Inc. ("Eagle") subsidiary,
Herbert E. Ehlers ("Ehlers"), entered into a Separation Agreement by which
Ehlers (a director of the Company) and certain other Eagle personnel became
employees of a new firm, Liberty Investment Management, Inc. ("Liberty"),
effective December 31, 1994. Ehlers began operating Liberty as of January 1,
1995, and he remained a dual employee of Eagle and Liberty through June 1995,
continuing as investment manager on certain retail accounts until they were
assigned to other portfolio managers. As of January 1, 1995, Liberty assumed the
responsibility for providing investment management services to institutional
growth equity accounts totaling $4.3 billion formerly managed by Eagle.

      In accordance with Ehlers' employment agreement, Eagle received 50% of the
revenues from these accounts, while bearing none of the expenses. In addition,
the Company was granted an option to purchase 20% of Liberty in the year 2000 at
a predetermined price. For the years ended September 27, 1996 and September 29,
1995, Eagle recognized $9,813,000 and $7,233,000, respectively, in fees from
Liberty, which are included in investment advisory fees in the consolidated
statement of income. At September 29, 1996 and September 29, 1995, $5,004,000
and $4,921,000 due from Liberty is included in other receivables on the
consolidated statement of financial condition.

      Subsequent to year end, Liberty entered into an agreement to sell
substantially all of its assets to Goldman Sachs Asset Management. Accordingly,
the Company, Eagle, Ehlers and Liberty reached an agreement in principle whereby
the Company will receive a lump sum settlement for its remaining three years'
interest in Liberty's revenue stream and the Company's option to purchase 20% of
Liberty at a future date. Upon closing, the Company will receive up to $30
million pretax income as its settlement amount.

      The amount and timing of the payments to the Company from Liberty are
contingent upon the occurrence of several events prior to or shortly after the
scheduled closing date of January, 1997. Eagle will continue to receive 50% of
fee revenues until the closing.

                                     F - 23





                                                                     EXHIBIT 3.1


                                STATE OF FLORIDA

                               DEPARTMENT OF STATE       [SEAL]


I, RICHARD (DICK) STONE, Secretary of State of the State of Florida, do hereby
certify that the following is a true and correct copy of

                          CERTIFICATE OF INCORPORATION

                                       OF


                               R J FINANCIAL CORP.

a corporation organized and existing under the Laws of the State of Florida,
filed on the 24th day of January A.D., 1974 as shown by the records of this
office.


        [SEAL]                GIVEN under my hand and the Great
                              Seal of the State of Florida, at
                              Tallahassee, the Capital, this the
                              25th day of January
                              A.D., 1974


                              /s/ RICHARD (DICK) STONE
                              -----------------------------
                              SECRETARY OF STATE


<PAGE>

                            ARTICLES OF INCORPORATION

                                       OF

                              R J FINANCIAL CORP.


         The undersigned natural persons of the age of twenty-one or more,
acting as incorporators under the provisions of Florida Statutes, Chapter 608,
adopt the following Articles of Incorporation; 



                                   ARTICLE I

                                      NAME

         The name of this corporation shall be: R J FINANCIAL CORP.


                                   ARTICLE II

                                TERM OF EXISTENCE

         The duration of this corporation is to be perpetual.


                                   ARTICLE III

                                    PURPOSES
                                        

         The principal purposes of the corporation shall be:

         To engage in and carry on a general securities brokerage and financial
business. 

         To underwrite, subscribe for, buy, sell, pledge, mortgage, hold and
otherwise deal in stocks, bonds, obligations

                                      X - 2


<PAGE>


or securities of any private or public corporation, government or municipality,
trusts, syndicates, partnerships or individuals and to do any other act or
thing permitted by law for the preservation, protection, improvement or
enhancement of the value of such shares of stock, bonds, securities or other
obligations including the right to vote thereon.

         To undertake and carry on any business transaction or operation
commonly carried on or undertaken by capitalists, promoters, financiers,
contractors, merchants, commission men or agents. 

         To promote or assist financially or otherwise, corporations,
syndicates, partnerships, individuals or associations of all kinds and to give
any guarantee in connection therewith for the payment of money or for the
performance of any obligation or undertaking.

         To deal in shares, stocks, bonds, notes, debentures, or other evidence
of indebtedness or securities of any domestic or foreign corporations, or mutual
investment companies, either as principal, or as agent or broker, or otherwise.
To acquire by lease, purchase, gift, devise, contract, concession, or otherwise,
and to hold, own, develop, explore, exploit, improve, operate, lease, enjoy,
control, manage, or otherwise turn to account, mortgage, grant, sell, exchange,
convey, or otherwise dispose of, wherever situated, within or without the State
of Florida, any and all real estate, lands, options, concessions,

                                      X - 3


<PAGE>


grants, land patents, franchises, rights, privileges, easements, tenements,
estates, hereditaments, interests, and properties of every kind, nature and
description whatsoever. 

         To acquire, and to make payment therefor in cash or the stock or bonds
of the corporation, or by undertaking or assuming the obligations and
liabilities of the transferor, or in any other way, the good will, rights and
property, the whole or any part of the assets, tangible or intangible, and to
undertake or assume the liabilities of, any person, firm, association or
corporation, to hold or in any manner dispose of the whole or any part of the
property so purchased, to conduct in any lawful manner the whole or any part of
the business so acquired and to exercise all of the powers necessary or
convenient for the conduct and management thereof.

         To adopt, apply for, obtain, register, produce, take, purchase,
exchange, lease, hire, acquire, secure, own, hold, use, operate, contract, or
negotiate for, take licenses or other rights in respect of, sell, transfer,
grant licenses and rights in respect of, manufacture under, introduce, sell,
assign, collect the royalties on, mortgage, pledge, create liens upon, or
otherwise dispose of, deal in, and turn to accounts letters patent, patents,
patent rights, patents applied for or to be applied for, trade-marks, trade
names and symbols, distinction marks and indications of origin or ownership,
copyrights,

                                      X - 4


<PAGE>


syndicate rights, inventions, discoveries, devices, machines, improvements,
licenses, processes, data, and formulae of any and all kinds granted by, or
recognized under or pursuant to laws of the United States of America, or of any
other country or countries whatsoever and with a view to the working and
development of the same, to carry on any business, whether manufacturing or
otherwise, which the corporation may think calculated, directly or indirectly,
to effectuate these objects.

         To manufacture, purchase, or otherwise acquire, hold, own, sell,
assign, transfer, lease, exchange, invest in, mortgage, pledge, or otherwise
encumber or dispose of and generally deal and trade in and with, both within and
without the State of Florida, and in any part of the world, goods, wares,
merchandise, and property of every kind, nature and description.

         To enter into, make and perform contracts of every kind and description
with any person, firm, association or corporation, municipality, body
politics, country, territory, state, government or colony or dependency thereof.

         To borrow or raise money for any of the purposes of the corporation,
without limit as to amount, and in connection therewith to grant collateral or
other security either alone or jointly with any other person, firm or
corporation, and to make, execute, draw, accept, endorse, discount, pledge,
issue, sell or otherwise dispose of promissory notes, drafts, bills of

                                     X - 5


<PAGE>


exchange, warrants, bonds, debentures and other evidences of indebtedness,
negotiable or non-negotiable, transferable or non-transferable, and to confer
upon the holders of any of its obligations such powers, rights and privileges as
from time to time may be deemed advisable by the Board of Directors, to the
extent permitted under the General Corporation Law of the State of Florida; to
lend and advance money, extend credit, take notes, open accounts and every kind
and nature of evidence of indebtedness and collateral security in connection
therewith.

         To purchase or otherwise acquire, hold, sell, pledge, transfer or
otherwise dispose of shares of its own capital stock, provided that the funds or
property of the corporation shall not be used for the purchase of its own shares
of capital stock when such use would cause any impairment of the capital of the
corporation and provided further, that shares of its own capital stock belonging
to the corporation shall not be voted upon directly or indirectly. 

         To have one or more offices, conduct and carry on its business and
operations and promote its objects within and without the State of Florida, in
other states, the District of Columbia, the territories, colonies and
dependencies of the United States, and in foreign countries, without restriction
as to place or amount, but subject to the laws of such state, district,
territory, colony dependency or country.

                                     X - 6


<PAGE>


         To engage in any other business or businesses, whether related thereto
or not, as may be approved by the Board of Directors and which businesses are
permitted by law.

         In general to do any or all of the things herein set forth to the same
extent as natural persons might or could do and in any part of the world, as
principals, agents, contractors, trustees, or otherwise, within or without the
State of Florida, either alone or in company with others, and to carry on any
other business in connection therewith whether manufacturing or otherwise, and
to do all things not forbidden, and with all the powers conferred upon
corporations by the laws of the State of Florida.

         It is the intention that each of the objects, purposes and powers
specified in each of the paragraphs of this third article of this Certificate
of Incorporation shall, except where otherwise specified, be nowise limited or
restricted by reference to or inference from the terms of any other paragraph or
of any other article in this Certificate of Incorporation, but that the objects,
purposes and powers specified in this article and in each of the articles or
paragraphs of this Certificate shall be regarded as independent objects,
purposes and powers, and the enumeration of specific purposes and powers shall
not be construed to restrict in any manner the general terms and powers of this
corporation, nor shall

                                     X - 7


<PAGE>


the expression of one thing be deemed to exclude another, although it be of like
nature. The enumeration of objects or purposes herein shall not be deemed to
exclude or in any way limit by inference any powers, objects, or purposes which
this corporation is empowered to exercise, whether expressly by force of the
laws of the State of Florida, now or hereafter in effect, or impliedly by any
reasonable construction of said law.


                                   ARTICLE IV

                                  STOCK CLAUSE

         The aggregate number of shares of stock which this corporation shall
have authority to issue shall be 2,000,000 shares of Common Stock (each with a 
par value of $0.01 [one cents]).

                                    ARTICLE V

                                 MINIMUM, CAPITAL

         The amount of capital with which the corporation shall begin business
shall not be less than $500.00.

                                    ARTICLE VI

                      SUBSCRIBERS, INCORPORATORS & DIRECTORS

         The names and addresses of the Subscribers, Incorporators and Directors
are:

                                     X - 8


<PAGE>


      NAME                                          ADDRESS
      ----                                          -------

STEVEN C. KOEGLER                            14006-79th Avenue North
                                             Seminole, Florida

RICHARD 0. JACOBS                            1742 Serpentine Drive South
                                             St. Petersburg, Florida

H. ANNE THOMAS                               5531-E 17th Way South
                                             St. Petersburg, Florida

                                   ARTICLE VII

                               PRE-EMPTIVE RIGHTS

         No holder of any shares of stock of the corporation shall have any
pre-emptive rights whatsoever to subscribe for or acquire additional shares of
the corporation of any class, whether such shares shall be hereby or hereafter
authorized; and no holder of shares shall have any right to subscribe to or
acquire any shares which may be hold in the treasury of the corporation; nor
shall any holder have a right to subscribe to or acquire any bonds,
certificates of indebtedness, debentures or other securities convertible into
stock, or carrying any right to purchase stock. All such additional or treasury
shares or securities convertible into stock or carrying any right to purchase
stock may be sold for such consideration, at such time, on such terms and to
such person or persons, firms, corporations or associations as the Board of
Directors may from time to time determine. Florida Statute 608.42(2),
pre-emptive rights, shall not apply to this corporation.

                                     X - 9


<PAGE>


                                  ARTICLE VIII

                                    DIRECTORS

         A. NUMBER

         The business of the corporation shall be managed initially by a board
of not less than three (3) directors. The number of directors may, as provided
in the by-laws, be from time to time increased or decreased, but shall never
be less than three (3) nor more than twelve (12).


         B. INTERESTED DIRECTORS

         No contract or other transaction between this corporation and any other
corporation, whether or not a majority of the shares of the capital stock of
such other corporation is owned by this corporation, and no act of this
corporation, shall in any way be affected or invalidated by the fact that any of
the directors of this corporation are pecuniarily or otherwise interested in,
or are directors or officers of, such other corporation. Any director
individually, or any firm of which such director may be a member, may be a party
to, or may be pecuniarily or otherwise interested in, any contract or
transaction of the corporation, provided that the fact that he or such firm is
so interested shall be disclosed or shall have been known to the Board of
Directors, or a majority thereof. Any director of this corporation who is also a
director or officer of such other corporation, or who is so interested,

                                     X - 10


<PAGE>


may be counted in determining the existence of a quorum at any meeting of the
Board of Directors of this corporation that shall authorize such contract or
transaction, and may vote thereat to authorize such contract or transaction,
with like force and effect as if he were not such director or officer of such
other corporation or not so interested.


         C. AUTHORITY TO MAKE LONG-TERM EMPLOYMENT CONTRACTS

         The Board of Directors may authorize the corporation to enter into
employment contracts with any executive officer for periods longer than one
year, and any charter or by-law provision for annual election shall be without
prejudice to the contract rights, if any, of executive officer under such
contracts. 

         D. RELIANCE ON CORPORATION BOOKS

         Each officer, director, or member of any committee designated by the
Board of Directors shall, in the performance of his duties, be fully protected
in relying in good faith upon the books of account or reports made to the
company by any of its officials or by an independent public accountant or by an
appraiser selected with reasonable care by the Board of Directors or by any such
committee or in relying in good faith upon other records of the company.


                                   ARTICLE IX

                       INITIAL OFFICE AND REGISTERED AGENT

         The address of the initial office of corporation

                                     X - 11


<PAGE>


is 6090 Central Avenue, St. Petersburg, Florida. The name of the initial
registered agent of this corporation is RICHARD 0. JACOBS, 445 - 31st Street
North, St. Petersburg, Florida.


                                   ARTICLE X

                                   AMENDMENTS

         The corporation reserves the right to amend, alter or repeal any
provision contained in the Certificate of Incorporation in the manner now or
hereafter prescribed by the statutes of Florida, and all rights and powers
conferred on directors and stockholders herein are granted subject to this
reservation.

         IN WITNESS WHEREOF, the undersigned, being the incorporators of this
corporation, execute these Articles of Incorporation and certify to the truth of
the facts herein stated, this 18th day of January, 1974.


                                             /s/ STEVEN C. KOEGLER
                                             -------------------------------
                                                 Steven C. Koegler


                                             /s/ RICHARD O. JACOBS
                                             --------------------------------
                                                 Richard O. Jacobs


                                             /s/ H. ANNE THOMAS
                                             --------------------------------
                                                 H. Anne Thomas
STATE OF FLORIDA

COUNTY OF PINELLAS

         Before me the undersigned officer duly authorized to administer oaths
and take acknowledgments, personally appeared

                                     X - 12


<PAGE>


STEVEN C. KOEGLER, RICHARD O. JACOBS and H. ANNE THOMAS, who, after being duly
cautioned and sworn, depose and say that they have affixed their names to the
foregoing Articles of Incorporation of R J FINANCIAL CORP. as the original
subscribers to said corporation, for the purposes therein expressed. 

         WITNESS my hand and official seal at St. Petersburg, Pinellas County,
Florida, this 18th day of January, 1974.


                                             /s/ ILLEGIBLE
                                             -------------------------------
                                                 NOTARY PUBLIC
 
My commission expires:


NOTARY PUBLIC, STATE of FLORIDA at LARGE
MY COMMISSION EXPIRES JULY 4, 1977
Bonded By American Bankers Insurance Co.

                                     X - 13


<PAGE>


                                STATE OF FLORIDA

                              DEPARTMENT OF STATE



I, RICHARD (DICK) STONE, Secretary of State of the State of Florida, do hereby
certify that the following is a true and correct copy of Certificate of
Amendment to Certificate of Incorporation of R J FINANCIAL CORP., a corporation
organized and existing under the Laws of the State of Florida, amending ARTICLE
IV, filed on the 26th day of March, A. D., 1974 as shown by the records of this
office.


[SEAL]                              GIVEN UNDER MY HAND AND THE GREAT 
                                    SEAL OF THE STATE OF FLORIDA, AT 
                                    TALLAHASSEE, THE CAPITAL, THIS THE 27TH DAY
                                    OF MARCH, A.D., 1974.


                                     /s/ RICHARD (DICK) STONE
                                     ----------------------------------
                                         SECRETARY OF STATE

                                     X - 14


<PAGE>


                   AMENDMENT TO THE ARTICLES OF INCORPORATION

                                       OF

                               R J FINANCIAL CORP.

         We, the undersigned, being all of the Directors (there being no
President and Secretary) of R J FINANCIAL CORP., a corporation organized under
the laws of the State of Florida and located in the City of St. Petersburg,
hereby certify: 

         1. The name of the corporation is R J FINANCIAL CORP.

         2. The Articles of Incorporation are amended by the following
resolution adopted by the Board of Directors (there being no Shareholders):

"RESOLVED, That the Articles of Incorporation shall be amended so that Article
IV is eliminated and the following substituted for such Article IV:


                                   ARTICLE IV

                                  STOCK CLAUSE

         1. SHARES AUTHORIZED. The aggregate number of shares of stock which
this corporation shall have authority to issue shall be Two Million (2,000,000)
shares of common stock (each with a par value of One Cents [$0.01]) and Two
Hundred Thousand (200,000) shares of preferred stock, (each with a par value of
Two Dollars [$2.00]).

                                     X - 15


<PAGE>


         2. PREFERRED STOCK. Except as limited elsewhere in this Article IV, the
rights, preferences and privileges of the shares thereof shall be determined by
the Board of Directors in the resolution or resolutions by which it authorizes
the issuance of such stock. By way of illustration, and not by way of
limitation, the Board of Directors shall have the power to decide on the
following terms:


         (a). whether the shares of preferred stock shall be participating;

         (b). the dividend rate or rates, if any, on the shares of preferred
stock and the relation which dividends of preferred stock shall bear to the
dividends payable on any other class or classes or of any other series of any
class or classes of capital stock of the corporation;

         (c). the terms and conditions upon which and the periods in respect to
which any such dividends shall be payable;

         (d). whether and upon what conditions any dividends of preferred stock
shall be cumulative and, if cumulative, the date or dates from which dividends
shall accumulate;

         (e). whether the shares shall be limited in dividends, if any, or
whether they shall participate in dividends over and above the dividend rate, if
any, provided for the shares;

         (f). whether any such dividends shall be payable in cash in shares of
such series, in shares of any other class or classes or of any other series of
any class or classes of capital stock of the corporation, or in other property,
or in more than one of the foregoing;

         (g). whether the shares of preferred stock shall be redeemable or
callable, the limitations and restrictions with respect to such redemption or
call, the time or times of redemption, and the price or prices (which may be
greater than par value) at which and the manner in which shares shall be
redeemable or callable, including the manner of selecting shares for redemption
if less than all shares are to be redeemed or called;

                                     X - 16


<PAGE>


         (h). whether the shares of preferred stock shall be subject to the
operation of a purchase, retirement or sinking fund, and, if so, whether and
upon what conditions the purchase, retirement or sinking fund shall be
cumulative or non-cumulative, and the extent to which and the manner in which
the fund shall be applied to the purchase or redemption of the shares for
retirement or to other corporate purposes and the terms and provisions relative
to the operation thereof;

         (i). the terms on which preferred stock shall be convertible into or
exchangeable for shares of any other class or classes or of any other series of
any class or classes of capital stock of the corporation, and the price or
prices or the rate or rates of conversion or exchange and the method, if any, of
adjusting the same, and any other terms and conditions of such conversion or
exchange;

         (j). the extent to which holders of preferred stock shall be entitled
to vote generally with respect to matters relating to the corporation and the
matters on which the holders of preferred stock shall be entitled to vote as a
class;

         (k). the preferences in respect to the assets of the corporation upon
liquidation or winding up the corporation including the amount (which may be
greater than par value) payable to holders of preferred stock before any amount
is payable to holders of common stock; and

         (1). any other preferences, privileges and powers, and relative,
participating, optional or other special rights and qualifications of or
limitations or restrictions which the Board of Directors may deem advisable,
provided they are not inconsistent with the provisions of these Articles of
Incorporation.

         Notwithstanding anything herein to the contrary, each share of
preferred stock shall stand on a parity with each other share of preferred stock
upon the voluntary or involuntary liquidation, dissolution or distribution of
assets, or winding up of the corporation.

         No dividend shall be paid, declared or set apart for payment on any
preferred stock in respect of any period unless

                                     X - 17


<PAGE>


accumulated dividends shall be or shall have been paid, or declared and set
apart for payment, pro rata, on all shares of outstanding preferred stock.

         3. COMMON STOCK. Whenever cash dividends upon the preferred stock at
the time outstanding, to the extent of the preference to which such stock is
entitled, shall have been paid in full for all past dividend periods or declared
and set apart for payment, such dividends, payable in cash, stock or otherwise,
as may be determined by the Board of Directors, may be declared by the Board of
Directors, and paid from time to time to the holders of common stock out of the
remaining net profit or surplus of the corporation. 

         In the event of any liquidation, dissolution or winding up of the
affairs of the corporation, whether voluntary or involuntary, all assets and
funds of the corporation remaining after the payment to the holders of the
preferred stock of the full amounts to which they shall be entitled, as provided
by the Board of Directors in the resolution or resolutions by which it
authorizes the issuance of such stock, shall be divided and distributed among
the holders of the common stock according to their respective shares.

         The corporation may issue and sell its authorized shares of capital
stock from time to time for such consideration as, from time to time, may be
fixed by the Board of Directors, and any and all shares so issued shall be
deemed

                                     X - 18


<PAGE>


fully paid and non-assessable and the holder of such shares shall not be liable
to the corporation or its creditors in respect thereto."

         SIGNED AND DATED at St. Petersburg, Pinellas County, Florida, this day
of 1974.

                                          R J FINANCIAL CORP.


                                          BY  /s/ STEVEN C. KOEGLER
                                            --------------------------
                                             Director

                                          BY /s/ H. ANNE THOMAS
                                            --------------------------
                                             Director
                                                         
                                          BY /s/ RICHARD O. JACOBS
                                           ---------------------------
                                            Director


         SWORN AND SUBSCRIBED to before me this 7th day of March, 1974.


                                           /s/   ILLEGIBLE
                                           ---------------------------
                                            NOTARY PUBLIC

                                        Notary Public, State of Florida
                                        My Commission Expires. AUG. 11, 1974
My commission expires:


                                     X - 19


<PAGE>


                                STATE OF FLORIDA



                              DEPARTMENT OF STATE



I certify that the attached is a true and correct copy of Certificate of
Amendment to Articles of Incorporation of R J FINANCIAL CORP., a Florida
corporation, filed on May 16, 1983, as shown by the records of this office.

         The charter number of this corporation is 444750.








                                        Given under my hand and the
                                     Great Seal of the State of Florida,
                                    at Tallahassee, the Capital, this the
                                           16th day of May, 1983.




                                                /s/ George Firestone 
                                                    ---------------------
                                                    George Firestone
                                                    Secretary of State


[SEAL}


                                     X - 20


<PAGE>


                                  AMENDMENT TO     
                            ARTICLES OF INCORPORATION
                                       OF
                               R J FINANCIAL CORP.

                                                                  FILED
                                                            MAY 16 12 27PM'83
                                                             SECRETARY OF STATE
                                                           TALLAHASSEE, FLORIDA


     The undersigned officers of R J Financial Corp., (the "Corporation") do
hereby certify that at a duly held meeting of the Board of Directors of the
Corporation held May 9, 1983 and at the Annual Meeting of Shareholders of the
Corporation held May 9, 1983, the following Resolutions were adopted amending
the Corporation's Articles of Incorporation as follows:

     RESOLVED, that Article IV of the Articles of Incorporation of this
Corporation is hereby amended in its entirety to read as follows:

                                   ARTICLE IV

                                  STOCK CLAUSE

     1. SHARES AUTHORIZED. The aggregate number of shares of stock which this
corporation shall have authority to issue shall be Ten Million (10,000,000)
shares of common stock (each with a par value of One Cent [$0.01]) and One
Million (1,000,000) shares of preferred stock (each with a par value of Two
Dollars [$2.00]).

     2. PREFERRED STOCK. Except as limited elsewhere in this Article IV, the
rights, preferences and privileges of the shares thereof shall be determined by
the Board of Directors shall have the power to decide on the following terms:

        (a). whether the shares of preferred stock shall be participating;

        (b). the dividend rate or rates, if any, on the shares of preferred 
stock and the relation which dividends of preferred stock shall bear to the
dividends payable on any other class or classes or of any other series of any
class or classes of capital stock of the corporation;

        (c). the terms and conditions upon which and the periods in respect to
which any such dividends shall be payable;

        (d). whether and upon what conditions any dividends of preferred stock
shall be cumulative and, if cumulative, the date or dates from which dividends
shall accumulate;

        (e). whether the shares shall be limited in dividends, if any, or
whether they shall participate in dividends over and above the dividend rate, if
any, provided for the shares;

        (f). whether any such dividends shall be payable in cash, in shares of
such series, in shares of any other class or classes or of any other series of
any class or classes of capital stock of the corporation, or in other property,
or in more than one of the foregoing;


                                     X - 21


<PAGE>



        (g). whether the shares of preferred stock shall be redeemable or 
callable, the limitations and restrictions with respect to such redemption or
call, the time or times of redemption, and the price or prices (which may be
greater than par value) at which and the manner in which shares shall be
redeemable or callable, including the manner of selecting shares for redemption
if less than all shares are to be redeemed or called;

        (h). whether the shares of preferred stock shall be subject to the
operation of a purchase, retirement or sinking fund, and, if so, whether and
upon what conditions the purchase, retirement or sinking fund shall be
cumulative or non-cumulative, and the extent to which and the manner in which
the fund shall be applied to the purchase or redemption of the shares for
retirement or to other corporate purposes and the terms and provisions relative
to the operation thereof;

        (i). the terms on which preferred stock shall be convertible into or
exchangeable for shares of any other class or classes or of any other series of
any class or classes of capital stock of the corporation, and the price or
prices or the rate or rates of conversion or exchange and the method, if any, of
adjusting the same, and any other terms and conditions of such conversion or
exchange;

        (j). the extent to which holders of preferred stock shall be entitled to
vote generally with respect to matters relating to the corporation and the
matters on which the holders of preferred stock shall be entitled to vote as a
class;

        (k). the preferences in respect to the assets of the corporation upon
liquidation or winding up the corporation including the amount (which may be
greater than par value) payable to holders of preferred stock before any amount
is payable to holders of common stock; and

        (1). any other preferences, privileges and powers, and relative,
participating, optional or other special rights and qualifications of or
limitations or restrictions which the Board of Directors may deem advisable,
provided they are not inconsistent with the provisions of these Articles of
Incorporation.

     Notwithstanding anything herein to the contrary, each share of preferred 
stock shall stand on a parity with each other share of preferred stock upon the
voluntary or involuntary liquidation, dissolution or distribution of assets, or
winding up of the corporation.

     No dividend shall be paid, declared or set apart for payment on any
preferred stock in respect of any period unless accumulated dividends shall be
or shall have been paid, or declared and set apart for payment, pro rata, on all
shares of outstanding preferred stock.

     3. COMMON STOCK. Whenever cash dividends upon the preferred stock at the
time outstanding, to the extent of the preference to which such stock is
entitled, shall have been paid in full for all past dividend periods or declared
and set apart for payment, such dividends, payable in cash, stock or otherwise,
as may be determined by the Board of Directors, may be declared by the Board of
Directors, and paid from time to time to the holders of common stock out of the
remaining net profit or surplus of the corporation.

                                     X - 22


<PAGE>



     In the event of any liquidation, dissolution or winding up of the affairs
of the corporation, whether voluntary or involuntary, all assets and funds of
the corporation remaining after the payment to the holders of the preferred
stock of the full amounts to which they shall be entitled, as provided by the
Board of Directors in the resolution or resolutions by which it authorizes the
issuance of such stock, shall be divided and distributed among the holders of
the common stock according to their respective shares.

     The corporation may issue and sell its authorized shares of capital stock
from time to time for such consideration as, from time to time, may be fixed by
the Board of Directors, and any and all shares so issued shall be deemed fully
paid and non-assessable and the holder of such shares shall not be liable to
the corporation or its creditors in respect thereto.

     RESOLVED, that a new Article V to the Articles of Incorporation is hereby
adopted to read as follows:

                                    ARTICLE V

                       VOTE TO EFFECT BUSINESS COMBINATION

     The affirmative vote of two-thirds (2/3) of all the shares outstanding and
entitled to vote shall be required to approve any of the following:

        (a). any merger or consolidation of the corporation with or into any
other corporation;

        (b). any share exchange in which a corporation, person, or entity
acquires the issued or outstanding shares of stock of this corporation pursuant
to a vote of stockholders;

        (c). any sale, lease, exchange or other transfer of all, or
substantially all, of the assets of this corporation to any other corporation,
person or entity;

        (d). any transaction similar to, or having a similar effect as, any of
the foregoing transactions.

     Such affirmative vote shall be in lieu of the vote of stockholders
otherwise required by law.

     RESOLVED, that a new Article IX to the Articles of Incorporation is hereby
amended in its entirety to read as follows:

                                   ARTICLE IX

                                    AMENDMENT

     These Articles of Incorporation may be amended in the manner provided by
law. Every amendment shall be approved by the Board of Directors, proposed by
them to the stockholders, and approved at a stockholders' meeting by a
majority of the stock entitled to vote thereon; provided, however, that the
provisions set forth in Article V may not be altered, amended or repealed unless
such alteration, amendment or repeal is approved by the affirmative vote of
two-thirds (2/3) of all of the shares outstanding and entitled to vote.

                                     X - 23


<PAGE>



     The current Article V and all subsequent Articles were renumbered to
reflect the addition of the new Article V. 

     IN WITNESS WHEREOF, we have duly executed this certificate for and on 
behalf of said Corporation, this 13TH day of May, 1983.


Corporate                               R J FINANCIAL CORP.
Seal 

                                        By:  /s/ THOMAS A. JAMES
                                             -----------------------------
                                             Thomas A. James, President


Attest:                                 By:  /s/ LYNN PIPPENGER
                                             -----------------------------
                                             Lynn Pippenger, Secretary



STATE OF FLORIDA       )                        
                       )  ss.
COUNTY OF PINELLAS     )

      I HEREBY CERTIFY that on this 13d, day of May, 1983, before me personally
appeared Thomas A. James and Lynn Pippenger, known to me and known to be the
President and Secretary, respectively, of R J Financial Corp., the persons
described in and who executed the foregoing Amendment, and they acknowledged
before me the execution thereof to be their free act and deed as such, for the
use and purposes therein mentioned.



                                             /S/ JEAN C. CRANE
                                             -----------------------------
Notary                                           Jean E. Crane
Seal                                             Notary Public 

                                                 My Commission Expires:

                                     X - 24


<PAGE>



                                STATE OF FLORIDA


                              DEPARTMENT OF STATE

                                                                             
    I certify that the attached is a true and correct copy of Certificate of
    Amendment to the Articles of Incorporation of R J FINANCIAL CORP., changing
    its name to RJ FINANCIAL CORPORATION, a Florida corporation, filed on
    June 2, 1983, as shown by the records of this office.

    The charter number of this corporation is 444750.

                                              Given under my hand and the
                                           Great Seal of the State of Florida
                                          at Tallahassee, the Capital, this the
                                                  7TH day of June, 1983.


                                                   /s/ GEORGE FIRESTONE
                                                       -------------------
                                                       George Firestone
                                                      Secretary of State
                                     X - 25

[SEAL]


<PAGE>



                                    AMENDMENT
                          TO ARTICLES OF INCORPORATION
                                       OF
                              R J FINANCIAL CORP.


                                                                   FILED
                                                            1983 JUN-2 AM 10:58
                                                             SECRETARY OF STATE
                                                           TALLAHASSEE, FLORIDA
             



     The undersigned officers of R J Financial Corp., (the "Corporation") do
hereby certify that at a duly held meeting of the Board of Directors of the
Corporation held May 9, 1983 and at the Annual Meeting of Shareholders of the
Corporation held May 9, 1983, the following Resolutions were adopted amending
the Corporation's Articles of Incorporation as follows:

     RESOLVED, that Article I of the Articles of Incorporation of this
Corporation is hereby amended in its entirety to read as follows:


                                    ARTICLE I

                                      NAME

     The name of the corporation shall be: RJ FINANCIAL CORPORATION.

     IN WITNESS WHEREOF, we have duly executed this certificate for and on
behalf of said Corporation, this 25TH day of May, 1983.


Corporate                              R J FINANCIAL CORP.
Seal

                                       By: /s/ THOMAS A. JAMES
                                           --------------------------------
                                               Thomas A. James, President


Attest:                                By: /s/ LYNN PIPPENGER
                                           --------------------------------
                                               Lynn Pippenger, Secretary


STATE OF FLORIDA      )
                      )  ss.                                            
COUNTY OF PINELLAS    )

     I HEREBY CERTIFY that on this 25TH day of May, 1983, before me personally
appeared Thomas A. James and Lynn Pippenger, known to me and known to be the
President and Secretary, respectively, of R J Financial Corp., the persons
described in and who executed the foregoing Amendment, and they acknowledged
before me the execution thereof to be their free act and deed as such, for the
use and purposes therein mentioned.



Notary                                     /s/ JEAN E. CRANE
Seal                                           -----------------------------
                                               Jean E. Crane
                                               Notary Public

                                               My Commission Expires:

                                     X - 26


<PAGE>



                                STATE OF FLORIDA


                              DEPARTMENT OF STATE
                             





I certify that the attached is a true and correct copy of the Articles of 
Amendment, filed on February 20, 1987, to the Articles of Incorporation
for RJ FINANCIAL CORPORATION, changing its name to RAYMOND JAMES FINANCIAL,
INC., a Florida corporation, as shown by the records of this office. 
                                                                             
The document number of this corporation is 444750.



                                               Given under my hand and the
                                           Great Seal of the State of Florida
                                          at Tallahassee, the Capital, this the
                                               24TH day of February, 1987.


                                                 /s/ GEORGE FIRESTONE
                                                     ---------------------
                                                     George Firestone
                                                     Secretary of State


[SEAL]

                                     X - 27


<PAGE>



                                  AMENDMENT TO
                            ARTICLES OF INCORPORATION
                                       OF
                            RJ FINANCIAL CORPORATION

                                                                 FILED
                                                          1987 FEB 20 PM 1:00
                                                           SECRETARY OF STATE
                                                          TALLAHASSEE, FLORIDA

     The undersigned officers of RJ Financial Corporation, (the Corporation), do
hereby certify that at the Annual Meeting of the Shareholders Corporation, held
February 12, 1987, at the recommendation of the Board of Directors, the
following Resolution was adopted amending the Corporation's Articles
Incorporation as follows:

     RESOLVED, that Article I of the Articles of Incorporation of this
     Corporation is hereby amended in its entirety to read as follows: 
     

                                   ARTICLE I

                                      NAME

     The name of the Corporation shall be: 

                          RAYMOND JAMES FINANCIAL, INC.

     IN WITNESS WHEREOF, we have duly executed this certificate for and on
behalf of said Corporation, this 12TH day of FEBRUARY 1987.


                                   ARTICLE I

                                      NAME

     The namn of the Corporation shall be:

                         RAYMOND JAMES FINANCIAL, INC.

     IN WITNESS WHEREOF, we have duly executed this certificate for and on
behalf of said Corporation, this 12TH day of FEBRUARY, 1987.


(Corporate Seal)                           RJ FINANCIAL CORPORATION


                                           By /s/ FRANCIS S. GODBOLD
                                              ---------------------------
                                           Francis S. Godbold
                                           President

                                           By /s/ LYNN PIPPENGER
                                              ---------------------------
                                           Lynn Pippenger
                                           Secretary

                         

STATE OF FLORIDA    
COUNTY OF PINELLAS    

     I HEREBY CERTIFY that on this 12TH day of FEBRUARY 1987, before me
personally appeared Francis S. Godbold and Lynn Pippenger, known to me and known
to be the President and Secretary, respectively, of RJ Financial Corporation,
the persons described in and who executed the foreagoing Amendment, and they
acknowledged before me the execution thereof to be their free act and deed as
such, for the use and purposes therein mentioned.


                                     /s/ JEAN E. CRANE                
                                         -----------------------------
Notary Seal                              Jean E. Crane                
                                         Notary Public                
                                                  
                                         My Commission Expires:
                                            Notary Public, State of Florida at
                                            Large
                                         My Commission, Expires JULY 27, 1989

                                     X - 28


<PAGE>



                                STATE OF FLORIDA


                                STATE OF FLORIDA


     I certify that the attached is a true and correct copy of the Article
     of Amendment, filed on June 13, 1991, to Article of Incorporation for
     RAYMOND JAMES FINANCIAL, INC., a Florida corporation, as shown by the
     record of this office.

     The document number of this corporation is 444750.


                                              Given under my hand and the
                                           Great Seal of the State of Florida
                                          at Tallahassee, the Capital, this the
                                                 25th day of June, 1991.






                                                   /s/ JIM SMITH
                                                       -------------------
                                                       Jim Smith
                                                   Secretary of State

                                      

[SEAL]

                                      X-29


<PAGE>



                                  AMENDMENT TO
                           ARTICLES OF INCORPORATION
                                       OF
                          RAYMOND JAMES FINANCIAL, INC.


                                                                FILED
                                                       1991 JUNE 13 AM 10:25
                                                         SECRETARY OF STATE
                                                        TALLAHASSEE, FLORIDA


The undersigned officers of Raymond James Financial, Inc., (the Corporation), do
hereby certify that at a Special Meeting of the Shareholders of the Corporation,
held June 4, 1991, at the recommendation of the Board of Directors, the
following Resolution was adopted amending the Corporation's Articles
of Incorporation as follows:

     RESOLVED, that Article IV of the Articles of Incorporation of this
     corporation is hereby amended in its entirety to read as follows:


                                   ARTICLE IV

                                  STOCK CLAUSE

     1. SHARES AUTHORIZED. The aggregate number of shares of stock which this
        corporation shall have authority to issue shall be twenty-five million
        (25,000,000) shares of common stock (each with a par value of one cent
        ($.0l)) and one million (1,000,000) shares of preferred stock (each with
        a par value of two dollars ($2.00)). 

     IN WITNESS WHEREOF, we have duly executed this certificate for and on 
     behalf of said Corporation, this 7TH day of JUNE, 1991.


                                        RAYMOND JAMES FINANCIAL, INC.

                                       By /s/ FRANCIS S. GOLDBOLD
                                         ----------------------------------
(Corporate Seal)                         Francis S. Goldbold

                                       By /s/ LYNN PIPPENGER
                                         ----------------------------------
                                         Lynn Pippenger
                                         President


                                      X - 30



<PAGE>



STATE OF FLORIDA
COUNTY OF PINELLAS


I HEREBY CERTIFY, that on this 7TH day of June, 1991, before me personally
appeared Francis S. Godbold, Lynn Pippenger, known to me to be the President and
Secretary, respectively, of Raymond James Financial, Inc., the persons described
in and who executed the foregoing Amendment, and they acknowledged before me the
execution thereof to be their free act and deed as such, for the use and
purposes therein mentioned.


                                           /s/ JEAN E. CRANE
                                               ----------------------
                                               Jean E. Crane
                                               Notary Public
                                        
                                                             
Notary Public, State of Florida at Large 
My Commission expires July 27,1993


                                    X - 31
                                                  

<PAGE>


                                STATE OF FLORIDA


                              DEPARTMENT OF STATE





I certify the attached is a true and correct copy of the Articles of Amendment,
filed on March 8, 1993, to Article of Incorporation for RAYMOND JAMES FINANCIAL,
INC., a Florida corporation, as shown by the records of this office.
  
The document number of this corporation is 444750.










                                           Given under my hand and the 
                                         Great Seal of the State of Florida, 
                                        at Tallahassee, the Capital, this the
                                              Eighth day of March, 1993



                                                    /s/ JIM SMITH
                                                        ------------------
                                                        Jim Smith
                                                        Secretary of State

                                     X - 32


<PAGE>



                                  AMENDMENT TO
                            ARTICLES OF INCORPORATION
                                       OF
                         RAYMOND JAMES FINANCIAL, INC.


                                                                FILED
                                                        1993 MAR -8 PM 12:21
                                                         SECRETARY OF STATE
                                                        TALLAHASSEE, FLORIDA

     Article IV of the Articles of Incorporation of Raymond James Financial,
Inc. was amended at the Annual Meeting of Shareholders of Raymond James
Financial, Inc., held on February 11, 1992.

        1. The name of the Corporation is Raymond James Financial, Inc.

        2. Article IV of the Articles of Incorporation of Raymond James
Financial, Inc., was amended as follows:

        "SHARES AUTHORIZED. The aggregate number of shares of stock which
        this corporation shall have authority to issue shall be fifty million
        (50,000,000) shares of common stock (each with a par value of one cent
        ($.01) and ten million (10,000,000) shares of preferred stock (each
        with a par value of ten cents ($.l0))."

        3. The foregoing amendment was approved and adopted by the shareholders
at the Annual Meeting of Shareholders held on February 11, 1993.


        4. Of the issued and outstanding 14,045,702 shares of common stock,
12,837,499 shares were represented either in person or by proxy, constituting
91.3% of the outstanding shares, which represented a quorum. The number of votes
cast for the amendment was sufficient for approval.

IN WITNESS WHEREOF, we have duly executed this certificate for and on behalf of
said corporation, this 3RD day of MARCH, 1993.

                                        RAYMOND JAMES FINANCIAL, INC.


                                        By: /s/ FRANCIS S. GODBOLD
                                            -----------------------------
                                            Francis S. Godbold, President

                                        By: /s/ LYNN PIPPENGER
                                            -----------------------------
                                            Lynn P. Pippenger, Secretary
                       

(Corporate Seal)

                                      X - 33


<PAGE>



                                STATE OF FLORIDA


                              DEPARTMENT OF STATE




I certify the attached is a true and correct copy of the Articles of Amendment, 
filed on February 28, 1994, to Articles of Incorporation for RAYMOND JAMES
FINANCIAL, INC., a Florida corporation, as shown by the records of this office.

The document number of this corporation is 444750.


                                             Given under my hand and the
                                          Great Seal of the State of Florida,
                                         at Tallahassee, the Capital, this the
                                              Seventh day of March, 1994


                                                  /s/ JIM SMITH
                                                      --------------------
                                                      Jim Smith
                                                      Secretary of State


[SEAL]

                                     X - 34




<PAGE>



                                  AMENDMENT TO
                            ARTICLES OF INCORPORATION
                                       OF
                             RAYMOND JAMES FINANCIAL

                                                                FILED
                                                          94 FEB 28 PM 2:29
                                                         SECRETARY OF STATE
                                                        TALLAHASSEE, FLORIDA

     Article VIII of the Articles of Incorporation of Raymond James Financial,
Inc., was amended at the Annual Meeting of the Shareholders of Raymond James
Financial, Inc., held February 10, 1994.

        1. The name of the Corporation is Raymond James Financial, Inc.

        2. Article VIII of the Articles of Incorporation of Raymond James
           Financial, Inc., was amended as follows:

           "A. NUMBER

                The business of the corporation shall be managed initially by a
           board of not less than three (3) directors. The number of directors
           may, as provided in the by-laws, be from time to time increased or
           decreased, but shall never be less than three (3) nor more than
           thirteen (13)."

        3. The foregoing amendment was approved and adopted by the shareholders
           at the Annual Meeting of Shareholders held on February 10, 1994.

        4. Of the issued and outstanding 21,342,622 shares of common stock,
           19,265,549 shares were represented either in person or by proxy,
           constituting over 91.75% of the outstanding shares, which represented
           a quorum. The number of votes cast for the amendment was sufficient
           for approval.

IN WITNESS WHEREOF, we have duly executed this certificate for and on behalf of
said corporation, this day of February, 1994. 


          RAYMOND JAMES FINANCIAL, INC.

                                        By: /s/ FRANCIS S. GODBOLD
                                            -----------------------------
                                            Francis S. Godbold, President

              
                                        By: /s/ LYNN PIPPENGER
                                            -----------------------------
                                            Lynn Pippenger, Secretary


(Corporate Seal)

                                     X - 35


<PAGE>


STATE OF FLORIDA 
COUNTY OF PINELLAS

I HEREBY CERTIFY, that on the 18TH day of February, 1994, before me personally
appeared Francis S. Godbold and Lynn Pippenger, known to me to be the President
and Secretary, respectively, of Raymond James Financial, Inc., the persons
described in and who executed the foregoing Amendment, and they acknowledged
before me the execution thereof to be their free act and deed as such, for the
use and purposes therein mentioned.



     NOTARY PUBLIC, STATE OF FLORIDA.
     MY COMMISSION EXPIRES: Feb. 21, 1995.
     BONDED THRU NOTARY PUBLIC UNDERWRITERS.

                                                  /s/ GRACE M. PALSHA
                                                  --------------------
                                                  Grace M. Palsha
                                                  Notary Public

My Commission expires________________________

                                      X - 36




                                                                   EXHIBIT 10.3

                          RAYMOND JAMES FINANCIAL, INC.

                         DEFERRED MANAGEMENT BONUS PLAN

      This document, consisting of the 22 sections set forth below, constitutes
the Raymond James Financial, Inc. Deferred Management Bonus Plan (the "Plan").
The Plan shall be effective as of October 1, 1989.

      1. PURPOSE. The purpose of the Plan is to enhance the ability of Raymond
James Financial, Inc. and its subsidiaries (the "Company") to attract and retain
key management employees.

      2. DEFINITIONS. As used herein, the following definitions shall apply:

      (a) "COMMITTEE" shall mean the Deferred Management Bonus Plan Committee
          consisting of such members as the Board of Directors may deem
          appropriate.

      (b) "GROSS COMPENSATION" shall mean the total salary, commissions,
          bonuses and other amounts paid to an employee during the Plan Year
          (including amounts contributed to the Raymond James Financial, Inc.
          STAR Plan and Cafeteria Plan).

      (c) "EXCESS COMPENSATION" shall mean the amount of Gross Compensation
          that exceeds the minimum level as set annually by the Committee, and
          does not exceed the maximum level as set annually by the Committee.

      (d) "MANAGEMENT EMPLOYEE" ("ME") shall mean any employee who satisfies
          the criteria established by the Committee. This

                                     X - 37

<PAGE>

          definition shall exclude any full time retail account executive who is
          eligible, subject to achieving specified gross commission levels, to
          participate in the Raymond James & Associates, Inc. Deferred Sales
          Bonus Compensation Plan, or any other employee who is eligible to
          participate in a comparable deferred compensation plan.

      (e) "PLAN YEAR" shall mean the fiscal year of the Company.

      (f) "ENTRY DATE" shall mean April 1 or October 1.

      (g) "YEAR OF SERVICE" shall mean a consecutive 12-month period of service
          during which time the employee completes at least 1,000 hours of
          service.

      (h) "BREAK IN SERVICE" shall mean a Plan Year in which an employee has 500
          or fewer hours of service.

      (i) "DISABILITY" shall mean a medically determinable physical or mental
          impairment which can be expected to result in death or which has
          lasted, or can be expected to last, for a continuous period of twelve
          months or longer and which renders him unable to engage in any
          substantial gainful employment. Disability must be certified by a
          physician acceptable to the Plan Administrator.

      3. ELIGIBILITY. All MEs, as defined herein, are eligible to participate in
the Plan commencing on the first Entry Date following their completion of one
continuous year of service. In the case of a break in service an ME will become
immediately eligible to re-enter the Plan at the next entry date if the break in
service was for a shorter time than their employment prior to the break in
service. However, if 

                                     X - 38

<PAGE>

the break in service exceeds five (5) Plan Years, the ME will be deemed to be a
new employee for purposes of eligibility.

      4. PLAN CONTRIBUTIONS. Plan contributions shall be made annually at the
discretion of the Company's Board of Directors. Contributions shall be allocated
to each eligible ME based on relative excess compensation for such Plan Year. If
an ME is first eligible to enter the plan on April 1, his Gross Compensation
used to determine his eligibility for a contribution and his allocated
contribution that Plan Year shall be based on his gross compensation from April
1 through the end of the Plan Year.

      5. VESTING PERIOD. The contribution amount computed for each Plan Year
shall vest at the rate of twelve and one half percent (12.5%) per year over the
subsequent eight year period subject to the exceptions provided in sections 7,
10 and 11 below. Unless otherwise provided, a contribution amount shall be
considered fully vested at the end of the eighth Plan Year following the year in
which such bonus amount was earned. A participant shall not receive vesting
credit for a given Plan Year unless such participant is employed by the Company
on the last day of the Plan Year.

      6. INTEREST CREDIT. Any contribution amount allocated to an ME shall be
recorded by the Company in a Deferred Management Bonus Plan Account maintained
in the name of the ME. As of the last day of each Plan Year, all contribution
amounts which were allocated to an ME's account as of the first day of the
Plan Year then ended shall be

                                     X - 39

<PAGE>

credited with an amount equal to one year's interest based on the average annual
rate of the Raymond James & Associates, Inc. Credit Interest Program. Such
interest credits shall be computed and compounded annually. Interest earned on a
year's contribution shall be vested to the same extent as that year's
contribution.

      7. RIGHT OF OFFSET. Notwithstanding any other provision in the Plan to the
contrary, any distribution payable hereunder shall be used, at the discretion
of the Committee, to offset any debt owed by the ME to the Company at the date
such distribution would otherwise be made. In the event that the Company is
aware of any outstanding or pending potential liabilities to the Company arising
from actions of the ME, the Committee may withhold distribution hereunder until
such time as said liabilities are satisfied or extinguished or the Company has
determined that a potential liability no longer exists.

      8. DEATH, DISABILITY, AGE 65. At the end of the Plan Year during which
occurs death, disability or the attainment of age 65 by the ME, all contribution
amounts and interest accrued thereon shall be fully vested. Distributions shall
commence as soon as practicable following the end of the Plan Year in which
occurs death or disability. Distributions shall commence as soon as practicable
after the end of the Plan Year following the Plan Year in which occurs
retirement on or after the attainment of age 65, unless payment is forfeited in
accordance with section 11 below. Said distribution shall include interest
earned through the end of the Plan Year preceding distribution.

                                     X - 40

<PAGE>

      9. EARLY RETIREMENT. An ME shall be deemed to have retired for purposes of
determining vesting in the Plan if at the time of his departure from the firm he
is either a) at least 55 years old and the sum of his age at retirement plus his
years of service with the Company equals at least 75 or b) at least 60 years old
and has a minimum of 5 years of service with the Company. If an employee meets
these qualifications for early retirement then he shall be fully vested in his
account balance. Distribution will be made in three equal annual installments
commencing as soon as practicable after the end of the Plan Year FOLLOWING the
Plan Year during which the retirement of the ME occurs, subject to forfeiture
in accordance with section 11 below. Said distribution shall include interest
earned through the end of the Plan Year preceding distribution.

      An employee eligible for early retirement treatment shall have the right
to elect to be treated as a regular termination, in which case his vesting and
distribution will be in accordance with sections 5 and 10, respectively.

      10. TERMINATION. Upon termination prior to reaching age 65, and if not
eligible for early retirement, all vested amounts as of the end of the Plan Year
preceding the Plan Year during which termination occurs shall be distributed as
soon as practicable after the end of the Plan Year FOLLOWING the Plan Year
during which termination occurs unless payment is forfeited in accordance with
section 11 below. Said distribution shall include interest earned through the
end of the Plan Year preceding distribution. Any non-vested amounts as of the
end of the Plan Year preceding the Plan Year during which termination occurs

                                     X - 41

<PAGE>

shall be forfeited as of the date of termination. Forfeited amounts shall revert
back to the Company and will not be allocated to other MEs.

      11. NON-COMPETE REQUIREMENT. If a terminated or retired ME engages in
competition with the Company prior to the date of distribution the balance in
the ME's account, both vested and nonvested (including interest earned
thereon), shall be forfeited in its entirety.

      (a) For purposes of this section, an ME shall be deemed to have "engaged
          in competition" with the Company if he/she:

                (i) owns, manages, operates, controls, is employed by, acts as
          an agent for, participates in or is connected in any manner with the
          ownership, management, operation or control of any business which is
          engaged in businesses which are or may be competitive to the business
          of the Company; provided further that this restrictive covenant shall
          encompass the State of Florida and any other states where the Company
          is engaged in business, and every city, county, and other political
          subdivision of such states; or

                (ii) solicits or calls, either by himself or at his direction
          has any other person or firm solicit or call, any of the customers of
          the Company on whom the ME called, with whom the ME became acquainted,
          or of whom the ME learned of during his employment with the Company.

                (iii) discloses a list of the Company's customers or any part
          thereof to any person, firm, corporation,

                                      X - 42

<PAGE>

          association, or other entity for any reason or purpose whatsoever; or

                (iv) discloses to any persons, firm, corporation, association,
          or other entity any information regarding the Company's general
          business practices or procedures, methods of sale, list of products,
          personnel information and any other valuable, special information
          unique to the Company's business;

      (b) It is the intention of the Company that this section be given the
          broadest protection allowed by law with regard to the restrictions
          herein contained. Each restriction set forth in this section shall be
          construed as a condition separate and apart from any other restriction
          or condition. To the extent that any restriction contained in this
          section is determined by any court of competent jurisdiction to be
          unenforceable by reason of it being extended for too great a period of
          time, or as encompassing too large a geographic area, or over too
          great a range of activity, or any combination of these elements, then
          such restriction shall be interpreted to extend only over the maximum
          period of time, geographic area, and range of activities which said
          court deems reasonable and enforceable.

      (c) In the event any ME who terminates employment is concerned as to the
          potential application of this section, he may request a ruling from
          the Committee as to its application, which determination shall be a
          binding upon all parties.

                                     X - 43

<PAGE>

      (d) If the Committee in its discretion determines that an activity
          otherwise described herein would not be injurious to the Company, it
          may waive the application of this section to such activity, which
          waiver shall be binding upon the ME and the Company. The Company shall
          exercise such discretion in a uniform, nondiscriminatory manner.

      12. NATURE OF ACCOUNT AND COMPANY'S OBLIGATION. The Plan at all times
shall be entirely unfunded. The Deferred Management Bonus Plan Account is
merely a record for measuring and determining the amount of deferred
compensation benefits to be paid by the Company to, or with respect to, the ME
under this Plan, and such Account shall be established solely for such
bookkeeping purposes. The Company shall not be required to segregate any funds
or other assets to be used for payment of benefits under this Plan. The Deferred
Management Bonus Plan Account shall not be, or be considered as evidence of the
creation of, a trust fund, an escrow or any other segregation of assets or
funding arrangement for the benefit of the ME or any beneficiary of the ME and
thus there is no guarantee of benefit payments to the ME.

      The obligation of the Company to make the payments described in the Plan
is an unsecured contractual obligation only, and neither the ME nor any
beneficiary of the ME shall have any beneficial or preferred interest by way of
trust, escrow, lien or otherwise in and to any specific assets or funds. The ME
and each beneficiary of the ME shall look solely to the general assets of the
Company for satisfaction of

                                     X - 44

<PAGE>

any obligations due or to become due under this Plan.

      If the Company should, in its sole discretion, earmark or set aside any
funds or other assets in preparation for the payment of benefits hereunder, the
same shall, nevertheless, remain and be regarded as part of the general assets
of the Company subject to the claims of its general creditors (and shall not be
considered to be held in a fiduciary capacity for the benefit of the ME or any
beneficiary hereunder), and neither the ME nor any beneficiary of the ME shall
have any legal, beneficial, security or other property interest therein.

      13. REPORTS. As soon after the close of each Plan Year as is
administratively feasible, the Committee shall provide a report to the ME (or,
in the event of the ME's death, to the ME's beneficiary) showing the status of
the ME's Deferred Management Bonus Plan Account as of the end of the Plan Year.

      14. BENEFICIARY. The ME may designate, upon forms to be furnished by and
filed with the Committee, one or more primary beneficiaries or contingent
beneficiaries under the Plan to receive all or a specified part of any deferred
compensation benefits which, at the time of the ME's death, remain unpaid under
this Plan. An ME may change or revoke any such designation from time to time. No
such designation, change or revocation shall be effective unless executed by the
ME and accepted by the Committee during the ME's lifetime. Each such
designation, change or revocation shall be applicable to all balances in the
ME's Deferred Management Bonus Plan Account, including

                                     X - 45

<PAGE>

all such amounts subsequently credited, and any such beneficiary designation
under the Plan presently on file with the Committee shall be effective under
this Plan until changed or revoked in the manner specified herein. No such
change or revocation shall require the consent of any beneficiary theretofore
designated by the ME. If an ME fails to designate a beneficiary, or subsequent
facts render a designation invalid or inoperative, then the benefits shall be
payable to a personal representative of the ME's estate. Unless the ME has
otherwise specified in the beneficiary designation, the beneficiary or
beneficiaries designated by the ME shall become fixed as of the ME's death so
that, if a beneficiary survives the ME but dies before the receipt of all
payments due such beneficiary, such remaining payments shall be payable to the
representative of such beneficiary's estate.

      15. BENEFITS NOT TRANSFERABLE. Neither the ME nor any beneficiary
hereunder shall have any transferable interest in the payments due hereunder nor
any right to anticipate, alienate, dispose of, pledge or encumber the same prior
to actual receipt thereof, nor shall the same be subject to attachment,
garnishment, execution following judgment or other legal process instituted by
creditors of the ME or any such beneficiary; provided, however, that the balance
of the ME's Deferred Management Bonus Plan Account and any payments due
hereunder shall at all times be subject to set-off for debts owed by the ME to
the Company as set forth in paragraph 7 of this document.

      16. WITHHOLDING TAXES. The Company shall withhold from any payment to be
made under this Plan (and transmit to the proper taxing

                                     X - 46

<PAGE>

authority) such amount as it may be required to withhold under any federal,
state or other law.

      17. EFFECT ON EMPLOYMENT RIGHTS AND OTHER BENEFIT PROGRAMS. The provisions
of the Plan shall not give the ME any right to be retained in the employment of
the Company. This Plan shall not replace any contract of the ME but shall be
considered a supplement thereto. This Plan is in addition to, and not in lieu
of, any other employee benefit plan or program in which the ME may be or become
eligible to participate by reason of employment with the Company, and the timing
of receipt of benefits hereunder shall have such effect on contributions to and
benefits under such other plans or programs as the provisions of each such plan
or program may specify.

      18. ADMINISTRATION. The Committee, which will initially be comprised of
Thomas A. James, Jeffrey P. Julien and Mary Jean Kissner, shall have full power
to interpret, construe and administer this Plan, including authority to
determine any dispute or claim with respect thereto. The determination of the
Committee in any matter within the powers and discretions granted to it under
this Plan, made in good faith, shall be binding and conclusive upon the Company,
the ME and all other persons having any right or benefit hereunder. If the ME
should be a member of the Committee at any time, the ME shall have no authority
as such member with respect to any matter specifically affecting the ME's
interest hereunder (such as determination of the amount, form or time of benefit
payments to the ME), all such authority being reserved to the other Committee
members, to the

                                     X - 47

<PAGE>

exclusion of the ME, and the ME shall act only in his or her individual capacity
in connection with any such matter.

      19. CONTROLLING LAW. This Plan shall be construed and the legal relations
between the parties determined in accordance with the laws of the State of
Florida.

      20. NO GUARANTEE OF BENEFITS. Nothing contained in the Plan shall
constitute a guarantee by the Company or any other entity or person that the
assets of the Company will be sufficient to pay any benefit hereunder.

      21. AMENDMENT OR TERMINATION. The Company intends the Plan to be permanent
but reserves the right to amend or terminate the Plan when, in the sole opinion
of the Company, such amendment or termination is advisable. Any such amendment
or termination shall be made pursuant to a resolution of the Board and shall be
effective as of the date of such resolution.

      22. EFFECT OF AMENDMENT OR TERMINATION. No amendment or termination of the
Plan shall directly or indirectly deprive any ME (or his designated beneficiary)
of all or any portion of a benefit payment which has commenced prior to the
effective date of such amendment or termination or which would be payable if the
ME terminated employment for any reason on such effective date.

                                   /s/ THOMAS A. JAMES
                                       -------------------------
                                       Thomas A. James, Chairman

                                     X - 48

<PAGE>

<TABLE>
<CAPTION>
                                                                       Exhibit A
                                                                         REVISED

                   19X1   19X2    19X3    19X4    19X5    19X6    19X7    19X8    19X9    19X0    19Y1
                   ----   ----    ----    ----    ----    ----   -----   -----   -----   -----   -----
<S>                <C>    <C>     <C>     <C>     <C>     <C>    <C>     <C>     <C>     <C>     <C>
Contribution       2500   3000    2700    3200    3300    3250    2750    2900    3100    3000    3050
Vested balance        0    338    1134    2420    4337    6991   10480   14854   20252   26212   32652
Interest rate         8%     8%      8%      8%      8%      8%      8%      8%      8%      8%      8%
</TABLE>

<TABLE>
<CAPTION>

CONTRIBUTION YEAR                                      BALANCE
- -----------------  -----------------------------------------------------------------------------------
<S>                <C>    <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>
       19X1        2500   2700    2916    3149    3401    3673    3967    4285    2627    4998    5397
       19X2               3000    3240    3499    3779    4081    4408    4761    5141    5553    5997
       19X3                       2700    2916    3149    3401    3673    3967    4285    4627    4998
       19X4                               3200    3456    3732    4031    4354    4702    5078    5484
       19X5                                       3300    3564    3849    4157    4490    4849    5237
       19X6                                               3250    3510    3791    4094    4422    4775
       19X7                                                       2750    2970    3208    3464    3741
       19X8                                                               2900    3132    3383    3653
       19X9                                                                       3100    3348    3616
       19X0                                                                               3000    3240
       19Y1                                                                                       3050
                   -----------------------------------------------------------------------------------
                   2500   5700    8856   12764   17086   21702   26189   31184   36778   42721   49188
</TABLE>

Example 1

      If an ME left the Company during 19X6 he would receive his distribution
following the close of 19X7. The distribution would be calculated as follows:

        BALANCE      INTEREST      INTEREST                VESTED       VESTED
         l9X5          19X6          19X7       BALANCE       %        BALANCE
        -------      --------      -------      -------    ------      -------
19Xl     3401          272           294         3967      50.0%        1983
19X2     3779          302           327         4408      37.5%        1653
19X3     3149          252           272         3673      25.0%         918
19X4     3456          276           299         4031      12.5%         504
19X5     3300          264           285         3849       0.0%           0
                                                                       -------
                                                                         5059

Example 2

      If an ME retired, after age 65 during 19X6 he would receive his
distribution following the close of 19X7. The distribution would be calculated
as follows:

             INTEREST      INTEREST                VESTED       VESTED
               19X6          19X7       BALANCE       %        BALANCE
             --------      -------      -------    ------      -------
   19Xl        3673          294         3967       100%        3967
   19X2        4081          326         4407       100%        4407
   19X3        3401          272         3673       100%        3673
   19X4        3732          299         4031       100%        4031
   19X5        3564          285         3849       100%        3894
   19X6        3250          260         3510       100%        3510
                                                               -------
                                                               23437

                                     X - 49






                                                                   EXHIBIT 10.4

This letter agreement sets out the terms under which we have agreed that you
      will serve as Corporate Secretary and Senior Vice President of Raymond
      James Financial, Inc. (the Company).

1.    EFFECTIVE DATE: TERM OF AGREEMENT. This agreement is effective
      immediately, but you will not receive a salary or any benefits until you
      begin performing services for the Company, which is anticipated to be on
      October 21, 1996. The term of this agreement will be through September 30,
      1998. At that time, employment will be terminable at will and not subject
      to an agreement. The "at will" doctrine and many other important policies
      and procedures, which will govern your employment and the below terms,
      are set forth in the RJ Employee Handbook. A copy of the Handbook will be
      provided for your review.

2.    OFFICES AND REPORTING RESPONSIBILITIES. As Secretary of the Company, you
      shall be responsible for management of the Corporate Secretary function,
      including attendance at meetings of the Board of Directors and Committees
      thereof, preparation of minutes, co-ordination of the corporate calendar
      and other related functions.

      As Senior Vice President, you shall be responsible for supervising risk
      management for the Company and all subsidiaries and divisions: your
      responsibilities shall include supervision of the legal department, the
      compliance function, the internal audit function and other such other
      duties as may be assigned to you from time to time by the Company,
      consistent with your primary responsibility for supervising the risk
      management function of the Company.

      You shall report directly to the Chairman of the Board and Chief Executive
      Officer of the Company.

3.    DUTIES. You shall devote all of your business time, attention and efforts
      to the business of the Company and shall serve the Company's interests
      diligently and to the best of your ability. During your employment
      hereunder you may: (a) serve on civic, professional and charitable boards
      and committees, (b) undertake speaking engagements and (c) manage your
      personal investments, so long as these activities do not interfere with
      the performance of your duties as a senior executive of the Company.

4.    SALARY: BONUS: OTHER BENEFITS: STOCK OPTIONS. Your salary during the
      fiscal year ending September 30, 1997 will be $150,000 per year payable in
      semi-monthly increments, and shall be subject to annual review thereafter
      in accordance with Company policy. Upon satisfying eligibility
      requirements, you shall be entitled to participate in all benefits and
      programs made available to senior management of the Company to the full
      extent made available to them, including (but not limited to) medical,
      disability and life insurance, retirement plans, deferred compensation
      plans, employee stock purchase plans, and other benefit programs.

      During each year of your employment, you shall be entitled to participate
      in the Bonus program for senior executives of the Company. For the fiscal
      year ending September 30, 1997, you shall receive a minimum bonus of
      $75,000.

      Upon commencement of your employment hereunder, you shall receive options
      to purchase 3,000 shares of the Company's common stock under the Company's
      1992 Incentive Stock Option Plan; the exercise price shall be fixed at the
      price of the Company's common stock at the close of business on the day of
      the next Board of Directors meeting. The option grant shall be reflected
      in a stock option agreement in the form customarily used by the Company
      for senior executives. You shall be eligible for consideration for the
      grant of additional options at future award dates.

5.    VACATION. You shall be entitled to four weeks of paid vacation during each
      year of employment and shall be eligible to take vacation during your
      first year of employment.

                                     X - 50

                                 RAYMOND JAMES
                                FINANCIAL, INC.

<PAGE>

6.    REIMBURSEMENT OF EXPENSES. You shall be entitled to reimbursement of
      expenses incurred in accordance with Company policy. You shall be
      reimbursed for costs of attendance at meetings of the American Bar
      Association, and for bar membership and bar association fees which are
      approved in advance by the Company.

7.    RIGHTS UPON TERMINATION. In the event your employment is terminated
      without cause by the Company during the first year of this agreement, you
      shall be entitled to receive the prompt payment of your current salary for
      the balance of the term plus the $75,000 first year bonus guaranteed under
      your agreement. If a termination without cause occurs during year two, you
      will be entitled to the remainder of your current salary for that year.

      It shall constitute termination without cause within the meaning of this
      agreement if you are assigned duties materially inconsistent with those
      set out in paragraph 2 above, or if you suffer any material diminution in
      your title, position, authority or responsibilities.

      The following shall constitute cause for termination under this agreement:

      (i) any illness or other disability which makes it impossible for
      you to perform your duties for a period of 120 consecutive days;

      (ii) a plea of guilty or conviction of a felony offense by you;

      (iii) a material breach by you of a fiduciary duty owed by you to the
      Company;

      (iv) violation of regulatory polices imposed by securities industry
      regulators, including but not limited to the NYSE, Securities and Exchange
      Commission or state securities regulators;

      (v) violation of the firm's internal policies, or

      (vi) the willful and gross neglect by you of the material duties required
      to be performed by you under this agreement;

      PROVIDED, HOWEVER that you shall be given thirty days' notice that grounds
      exist for termination for "cause" under clauses (iii) or (vi) above, and a
      reasonable opportunity to cure such breach or neglect.

      In the event you are terminated for cause by the Company, you shall
      receive no further compensation other than salary accrued to the date of
      termination. Bonuses are earned only if you are still employed on the date
      of distribution.

8.    INDEMNIFICATION. You shall be indemnified by the Company to the fullest
      extent permitted by Florida law and the Company's Certificate of
      Incorporation and by-laws for any claim of damage or liability, or any
      expenses incurred, which arise from actions taken by you as an officer of
      the Company or any of its subsidiaries, to the same extent as the
      indemnification rights made available to other senior executives of the
      Company.

9.    APPOINTMENT BY THE BOARD OF DIRECTORS. The Company will promptly submit to
      the Board of Directors for approval your employment as Corporate Secretary
      and Senior Vice President.

10.   BINDING AGREEMENT. This agreement shall be binding upon the Company, its
      successors and assigns.

Please confirm your agreement to these terms of employment by signing and
returning to me a copy of this letter agreement.

                                       Very truly yours,
                                       /s/ THOMAS A. JAMES
                                           --------------------------------
                                           Thomas A. James
                                           Chairman and Chief Executive Officer

Accepted and agreed to as of the date set forth above:

/s/ BARRY S. AUGENBRAUN
    -------------------
    Barry S. Augenbraun
                                     X - 51

                                 RAYMOND JAMES
                                FINANCIAL, INC.





                                                                    EXHIBIT 10.5


                                  LIBERTY - RJF
                        TERMINATION AND RELEASE AGREEMENT


         THIS TERMINATION AND RELEASE AGREEMENT (the "AGREEMENT") is made and
entered into this 17 day of December, 1996, by and among RAYMOND JAMES FINANCIAL
, INC., a Florida corporation ("RJF"), EAGLE ASSET MANAGEMENT, INC., a Florida
corporation ("EAGLE"), HERITAGE ASSET MANAGEMENT, INC., a Florida corporation
("HERITAGE") (RJF, Eagle and Heritage are collectively referred to herein as the
"RJF GROUP"), HERBERT E. EHLERS, an individual ("EHLERS"), and LIBERTY
INVESTMENT MANAGEMENT, INC., formerly known as Eagle Institutional Asset
Management, Inc., a Florida corporation (the "CORPORATION").

                             BACKGROUND AND PURPOSE

         WHEREAS, RJF, Eagle, Heritage, Ehlers and the Corporation are parties
to that certain Separation Agreement dated October 27, 1994, as amended on May
19, 1995, (the "SEPARATION AGREEMENT"), pursuant to which the parties agreed to
terminate Ehlers' full-time employment with Eagle, subject to the terms and
conditions set forth therein, and the Corporation agreed to pay to Eagle
"Institutional Customer Liquidated Damages" as such term is defined in the
Separation Agreement (herein, the "INSTITUTIONAL CUSTOMER LIQUIDATED DAMAGES"),
subject to the terms and conditions of the Separation Agreement; and

         WHEREAS, the Corporation and RJF are parties to that certain Option and
Option Agreement dated as of December 31, 1994 (the "OPTION AGREEMENT"),
pursuant to which RJF was granted an option by the Corporation to acquire a
number of non-voting shares of common stock of the Corporation which, upon
exercise, would represent twenty percent (20%) of the issued and outstanding
common stock of the Corporation, subject to the terms and conditions set
forth therein (the "OPTION"); and

         WHEREAS, the Corporation has agreed to sell substantially all of the
assets of the Corporation (collectively, the "ASSETS") to Goldman, Sachs & Co.,
a New York limited partnership ("GOLDMAN") pursuant to the terms and conditions
of an Agreement to Acquire the Business of Liberty Investment Management,
dated October 23, 1996 (the "ACQUISITION AGREEMENT"), in exchange for certain
payments to be made by Goldman to the Corporation as described in the
Acquisition Agreement, and

         WHEREAS, the Corporation has furthermore agreed to purchase the Option
from RJF, AND RJF has agreed to sell the Option to the Corporation; and

                                     X - 52


<PAGE>


         WHEREAS, pursuant to the terms and conditions set forth herein, the
Corporation has agreed to prepay the Institutional Customer Liquidated Damages
due under the Separation Agreement, and in consideration of such prepayment
Eagle has agreed to waive the right to receive any further Institutional
Customer Liquidated Damages under the Separation Agreement and, accordingly,
RJF, Eagle, Heritage, Ehlers and the Corporation have agreed to terminate the
Separation Agreement subject to and effective as of the closing of the
transactions described in the Acquisition Agreement; and

         WHEREAS, RJF and the Corporation have agreed to terminate the Option
Agreement, subject to the terms and conditions set forth herein.

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
herein contained, the parties do hereby agree as follows:


                                   AGREEMENT

         1 . PAYMENT OF INSTITUTIONAL CUSTOMER LIQUIDATED DAMAGES AND
TERMINATION OF SEPARATION AGREEMENT. Subject to and in accordance with the terms
and conditions of this Agreement, the Corporation agrees to pay to RJF the
amounts described in this Section 1 (the "TOTAL PAYMENT"), which shall be
allocated as described in Section 5 of this Agreement:

             1.1 The Corporation shall pay to RJF, on behalf of Eagle, the
         installments due on January 15, 1997, and April 15, 1997, for the
         Institutional Customer Liquidated Damages (the "1996 INSTALLMENTS"),
         such installments to be paid on or before their respective due dates in
         accordance with and computed pursuant to the terms and conditions of
         the Separation Agreement. The 1996 Installments shall represent the
         payments due to Eagle pursuant to Section 1.2 of the Separation
         Agreement for investment advisory services rendered by the Corporation
         through December 31, 1996. Any of the 1996 Installments which are paid
         prior to the due date described in the Separation Agreement may be
         discounted by the Corporation on a 5% per annum discounted basis.

             1.2 Subject to the provisions of Section 1.3 hereof, the
         Corporation shall pay to RJF (for itself and on behalf of any member of
         the RJF Group, including Eagle, who is owed payments under the
         Separation Agreement or under the Option) one-half (1/2) of the "Net
         Proceeds" to be received by the Corporation as the "Initial Purchase
         Price" pursuant to the terms and conditions of the Acquisition
         Agreement. For purposes of this Agreement, the term "Net Proceeds"
         shall mean (i) the gross proceeds paid to the Corporation by Goldman as
         the "Initial Purchase Price" described in Section 2.5(a) of the
         Acquisition Agreement to be paid for the Assets of the Corporation,
         MINUS (ii) any and all fees, costs and expenses associated with the
         sale of the Assets under the Acquisition Agreement (other than the
         amounts to be paid by the Corporation to RJF under this Agreement),
         but not in excess of $450,000.


                                     X - 53


<PAGE>


             1.3 Notwithstanding the provisions of Section 1.2 above, to the
         extent the "Initial Purchase Price" of $61,743,270 is adjusted as
         described in Section 2.5(a) of the Acquisition Agreement, RJF and the
         Corporation agree to share in any such adjustment as follows:

                 (a) To the extent any such adjustment to the "Initial Purchase
             Price" of $61,743,270 is equal to or less than $2,400,000, such
             adjustment shall be allocated to and solely borne by RJF; and

                 (b) To the extent such adjustment to the "Initial Purchase
             Price" of $61,743,270 exceeds $2,400,000, the excess of such
             adjustment over $2,400,000 shall be borne on an equal basis
             (50%-50%) by RJF and the Corporation.

             1.4 To the extent the adjustments described in Section 1.3 above
         are recaptured by the Corporation pursuant to Section 2.5(b) or Section
         2.5(c) of the Acquisition Agreement, the Corporation shall pay a
         portion of such recaptured amount to RJF as follows: (i) first, such
         recaptured amount shall be allocated to the Corporation and RJF to the
         extent of any adjustment previously allocated pursuant to the
         provisions of Section 1.3(b) above, and (ii) then, the balance of any
         such recaptured amount, if any, shall be allocated to RJF to the extent
         of any adjustment previously allocated to RJF pursuant to the
         provisions of Section 1.3(a) above.

             1.5 By way of example only, the "Initial Purchase Price" is
         currently specified to be $61,743,270. Therefore, assuming there were
         no adjustments to the "Initial Purchase Price," RJF and the Corporation
         would each receive $30,871,635 prior to any fees, costs or expenses as
         described above. If the "Initial Purchase Price" is adjusted pursuant
         to Section 2.5(a) of the Acquisition Agreement by $2,000,000, then RJF
         would receive $28,871,635 and the Corporation would receive $30,871,635
         prior to any fees, costs or expenses as described above. If the
         "Initial Purchase Price" is adjusted by $3,000,000, then RJF would
         receive $28,171,635 and the Corporation would receive $30,571,635. If
         the "Initial Purchase Price" is adjusted by $3,000,000 pursuant to
         Section 2.5(a) of the Acquisition Agreement, and if $1,500,000 of such
         adjustment were recaptured pursuant to Section 2.5(c) of the
         Acquisition Agreement, then such $1,500,000 of recapture amount would
         be paid $1,200,000 to RJF and $300,000 to the Corporation.

             1.6 Except for the 1996 Installments, which shall be paid as
         described in Section 1.1 hereof, any amount allocated to the payment
         of the Institutional Customer Liquidated Damages as described in
         Section 5 hereof (the "LIQUIDATED DAMAGES PAYMENT") shall be paid by
         the Corporation to RJF prior to or simultaneously with the closing of
         the transactions described in the Acquisition Agreement. The balance
         of the Total Payment due to RJF hereunder, after deducting the payment
         of the 1996 Installments and the Liquidated Damages Payment (such
         balance is hereinafter referred to as the


                                   X - 54


<PAGE>


         "OPTION PAYMENT") shall be paid by the Corporation to RJF
         simultaneously with the closing of the transactions described in the
         Acquisition Agreement.

         2. PURCHASE OF OPTION AND TERMINATION OF OPTION AGREEMENT. On the
Closing Date, RJF hereby agrees to sell the Option, and the Corporation hereby
agrees to purchase the Option. Effective as of the Closing Date, and subject to
the performance by the Corporation of its obligations hereunder, RJF and the
Corporation agree that the Option Agreement shall be terminated in its
entirety and shall be considered null, void and of no further force or effect
whatsoever.

         3. CLOSING DATE. The closing of the transactions contemplated by this
Agreement (the "CLOSING") shall occur simultaneously on the date of the closing
of the transactions described in the Acquisition Agreement (the "CLOSING DATE").

         4. DOCUMENTS TRANSFERRED AT CLOSING.

             4.1 Upon the Closing Date at the Closing, the Corporation will
         deliver to RJF, on behalf of Eagle, the Liquidated Damages Payment (to
         the extent not previously paid) by wire transfer or certified funds.
         The RJF Group shall provide documentation reasonably safisfactory to
         Ehlers and the Corporation to the effect that all obligations under the
         Separation Agreement have been fulfilled and Ehlers, the Corporation
         and the Corporation's employees are thereby released of and from any
         and all restrictions under the terms of the Separation Agreement.

             4.2 Upon the Closing Date at the Closing, RJF shall transfer, sell
         and assign the Option to the Corporation pursuant to such documents and
         instruments of transfer as are reasonably acceptable to the Corporation
         and the Corporation shall pay to RJF the Option Payment by wire
         transfer or by certified funds.

             4.3 The Corporation and the RJF Group shall provide such other
         documents, agreements, certificates or instruments as may be
         reasonably requested by any other party hereto in order to fully
         consummate the transactions described in this Agreement.

         5. ALLOCATION OF PAYMENTS. The parties hereto agree that the 1996
Installments and an amount equal to the lesser of (x)(i) the Total Payment,
MINUS (ii) the 1996 Installments, and MINUS (iii) $275,000, or (y) $25,000,000,
shall be allocated to the prepayment of the Institutional Customer Liquidated
Damages under the Separation Agreement. The balance of the Total Payment
shall be allocated to the Option. It is the intent of the parties hereto that
the payment of the Institutional Customer Liquidated Damages hereunder,
excluding, the 1996 Installments, is to be allocated for the twelve
payments due from the Corporation to RJF for investment advisory services to be
rendered by the Corporation during the period beginning on January 1, 1997,
and ending on December 31, 1999.


                                     X - 55


<PAGE>


         6. REPRESENTATIONS AND WARRANTIES.

         6.1 CORPORATION. The Corporation hereby represents and warrants to the
other parties hereto as follows:

                 (a) The Corporation is a corporation duly organized, validly
             existing and in good standing under the laws of the State of
             Florida and has all requisite power and authority, corporate and
             otherwise, to own, lease, and operate its properties and carry on
             its business as and in the places where such properties are now
             owned, leased or operated or such business is now being conducted.

                 (b) The Corporation has all requisite capacity, power and
             authority, corporate or otherwise, to enter into this Agreement and
             to assume and perform its obligations hereunder. The execution and
             delivery of this Agreement and the performance by the Corporation
             of its obligations hereunder have been duly and validly authorized
             by all necessary corporate action and no further action or
             approval, corporate or otherwise, is required in order to
             constitute this Agreement as a valid and binding obligation of the
             Corporation, enforceable in accordance with its terms. The
             execution and delivery of this Agreement and the performance by
             the Corporation of its obligations hereunder (i) do not and will
             not conflict with or violate any provision of the Articles of
             Incorporation or By-Laws of the Corporation, (ii) do not and will
             not conflict with or result in any breach of any condition or
             provisions of, or constitute a default under or give rise to any
             right of termination, cancellation or acceleration of any
             contract, mortgage, lien, lease, agreement, indenture,
             instrument, judgment or decree to which the Corporation is a party
             or which is binding upon the Corporation, and (iii) does not and
             will not result in the creation or imposition of any lien, charge,
             pledge, security interest or other encumbrance upon the
             Corporation.

                 (c) The Corporation is acquiring the Option for its own account
             for investment purposes only within the meaning of the Securities
             Act of 1933, with no intention of assigning, selling, or otherwise
             transferring the Option or any participation or interest therein
             and with no view to the sale or distribution thereof in violation
             of any Federal or State securities laws.

             6.2 REPRESENTATIONS AND WARRANTIES OF THE RJF GROUP. Each member
         of the RJF Group. Jointly and severally, hereby represents and warrants
         to the Corporation and to Ehlers, as follows:

                 (a) Each member of the RJF Group is a corporation duly
             organized, validly existing, and in good standing under the laws of
             its respective state of incorporation and each such member has all
             requisite power and authority, corporate and otherwise, to own,
             lease, and operate its properties and carry on its


                                     X - 56


<PAGE>


business as and in the places where such properties are now owned, leased or
operated or such business is now being conducted.

                 (b) The Option and the right to receive payments under the
             Separation Agreement for the Institutional Customer Liquidated
             Damages are owned solely by RJF and Eagle, respectively, free and
             clear of any and all security interests, liens, pledges, claims,
             charges, escrows, encumbrances, rights of first refusal, security
             interests or other contracts, and RJF has the unrestricted right to
             sell the Option hereunder and to accept prepayment on behalf of
             Eagle, in full satisfaction of all Institutional Customer
             Liquidated Damages owed under the Separation Agreement.

                 (c) Each member of the RJF Group has all requisite capacity,
             power and authority, corporate or otherwise, to enter into this
             Agreement and to assume and perform its obligations hereunder. The
             execution and delivery of this Agreement and the performance by
             each such member of the RJF Group of its obligations hereunder
             have been duly and validly authorized by all necessary corporate
             action on the part of each member of the RJF Group and no further
             action or approval, corporate or otherwise, is required in order to
             constitute this Agreement as a valid and binding obligation of each
             member of the RJF Group, enforceable in accordance with its terms.
             The execution and delivery of this Agreement and the performance by
             each member of the RJF Group of its obligations hereunder (i) do
             not and will not conflict with or violate any provisions of the
             Articles of Incorporation or By-Laws of any member of the RJF
             Group, (ii) do not and will not conflict with or result in any
             breach of any condition or provisions of, or constitute a default
             under or give rise to any right of termination, cancellation or
             acceleration of any contract, mortgage, lien, lease, agreement,
             indenture, instrument, judgment or decree to which a member of the
             RJF Group is a party, and (iii) does not and will not result in the
             creation or imposition of any lien, charge, pledge, security
             interest or other encumbrance upon the Option or any of the rights
             of RJF to payments of Institutional Customer Liquidated Damages
             under the Separation Agreement.

                 (d) RJF has had access to such information concerning the
             Corporation as RJF has deemed necessary in order for RJF to enable
             it to make an informed decision concerning its disposition of the
             Option and its acceptance of the prepayments for the Institutional
             Customer Liquidated Damages due to RJF under the Separation
             Agreement. RJF has consulted with its investment, accounting, legal
             and tax advisors concerning the transactions described herein and
             is sufficiently experienced in financial and business matters to
             fully evaluate the risks and merits of the transactions described
             in this Agreement. RJF understands that no Federal or state
             agency has made any finding, or determination as to the fairness of
             the terms and conditions of this Agreement as it relates to RJF.


                                     X - 57


<PAGE>


         7. INDEMNITY.

             7.1 Notwithstanding the provisions of Section 1.2 hereof, RJF
         hereby agrees to indemnify and hold the Corporation and Ehlers harmless
         of and from 35% of any payments required to be made by the Corporation
         or Ehlers in connection with the indemnity provisions contained in
         the Acquisition Agreement as described in Article VIII thereof but not
         in excess of the Option Payment; provided, however, that in no event
         shall RJF be required to indemnify the Corporation or Ehlers if such
         indemnification obligation arises as a result of the gross negligence
         or willful misrepresentation by the Corporation or Ehlers under the
         Acquisition Agreement.

             7.2 In the event Ehlers or the Corporation seek indemnity from RJF
         pursuant to the provisions of Section 7.1, the party seeking such
         indemnification (the "INDEMNIFIED PARTY") shall give written
         notice to RJF of the loss or potential loss. Written notice to RJF of
         the existence of the loss or potential loss shall be given by the
         Indemnified Party promptly after notice of the loss or potential loss;
         provided, however, that the Indemnified Party shall not be foreclosed
         from seeking indemnification pursuant to Section 7.1 by any failure to
         provide prompt notice of the existence of a loss or potential loss
         except and only to the extent that RJF actually incurs an incremental
         out-of-pocket expense or otherwise has been materially damaged or
         prejudiced as a result of such delay.

             7.3 Except as otherwise provided herein, RJF may elect to defend at
         RJF's own expense and by RJF's own counsel (which counsel shall be
         reasonably satisfactory to the Indemnified Party), any claim giving
         rise to a loss or potential loss to the extent of RJF's
         indemnification obligation hereunder. If RJF elects to defend the
         potential claim it shall, within thirty (30) days after receiving
         notice of the claim, notify the Indemnified Party of RJF's intent to
         defend and the Indemnified Party shall cooperate, at the expense of
         RJF, in the defense of the third party claim. Such cooperation shall
         include, if requested by RJF, not opposing RJF's intervention in any
         judicial actions concerning the third party claim. If RJF elects not
         to defend against a third-party claim or fails to notify the
         Indemnified Party of its election to do so as herein provided or
         otherwise abandons the defense of the third party claim (i) the
         Indemnified Party may pay (without prejudice of any of its rights as
         against RJF), compromise or defend the third party claim and (ii) the
         costs and expenses of the Indemnified Party incurred in connection
         therewith to the extent indemnification is due hereunder shall be
         indemnifiable by RJF pursuant to the terms of this Agreement.
         Notwithstanding anything to the contrary contained herein, in
         connection with any third party claim in which the Indemnified Party
         and RJF shall reasonably conclude based upon the written advice of
         their respective counsel, that (x) there is a conflict of interest
         between RJF and the Indemnified Party in the conduct of the defense of
         the claim or (y) there are specific defenses available to the
         Indemnified Party which are different from or additional to those
         available to RJF and which could be materially adverse to RJF, then
         the Indemnified Party shall have the right to assume and direct the
         defense of the third party claim as it relates to the Indemnified
         Party. Notwithstanding, the


                                     X - 58


<PAGE>


         foregoing, the Indemnified Party shall have the right to settle or
         compromise any claim upon providing written notice to RJF unless and
         only to the extent that the settlement of the claim is proven by RJF in
         a court of competent jurisdiction to have been unreasonable and the
         claim was without merit. In any other event, RJF and the Indemnified
         Party may each participate, at their own expense, in the defense of the
         third party claim. RJF and the Indemnified Party shall cooperate with
         each other in the defense of any claim in all respects including
         making reasonably available to the other party any personnel or any
         books, records or other documents within their control which are
         reasonably necessary or appropriate for the defense, subject to the
         receipt of appropriate confidentiality agreements or such other
         agreements as counsel to the parties may deem reasonably necessary in
         order to ensure that the attorney-client privileges applicable to a
         party are not inadvertently waived.

         8. MUTUAL RELEASE. Except for (i) the obligations of the parties as
described herein, and (ii) subject to verification by RJF that all obligations
of the Corporation under the Separation Agreement which have accrued prior to
the date hereof (the "Prior Obligations") have been fully paid in accordance
with the terms thereof (which PRIOR OBLIGATIONS shall not be released until
fully paid as described in the Separation Agreement), each member of the RJF
Group, on the one hand, and the Corporation and Ehlers, on the other hand, on
behalf of themselves, and their successors and assigns, jointly and severally,
hereby mutually agree to fully remise, release, acquit and forever discharge one
another, and each of their respective successors and assigns, their boards of
directors, shareholders, officers, employees and agents, and their respective
partners, agents, employees, stockholders, officers, successors and assigns,
jointly and severally, of and from any and all debts, costs, liabilities,
obligations, losses, suits, controversies, disputes, rights, claims, demands,
damages, actions and causes of action of any nature whatsoever, whether arising
at law or in equity, which any of the foregoing parties may have had, may now
have, or may have, or may hereafter have, against one another by reason of any
matter, cause, happening, thing, document, agreement, partnership agreement,
separation agreement, option agreement, lease, note, instrument or any other
matter whatsoever, from the beginning of time, to and including this date
hereof. Without limiting the foregoing, after payment of the Total Payment, and
subject to verification by RJF that the Prior Obligations have been paid in full
(which verification RJF agrees to complete within six (6) months after the
Closing Date), the parties hereto agree that the Corporation shall have no
further obligation to RJF or any member of the RJF Group, including Eagle, to
make any other payments whatsoever under this Agreement, the Separation
Agreement, the Option Agreement or any other agreement between the parties
hereto. Effective as of the Closing Date, and subject to the obligations of the
parties hereto to consummate the transactions described herein, the parties
hereto agree that the Separation Agreement shall be terminated in its entirety
and shall be considered null, void and of no further force or effect whatsoever.

         9. OTHER AGREEMENTS OF THE PARTIES.

             9.1 The Corporation agrees to provide RJF with such documents,
         schedules and financial information as RJF shall reasonably request in
         connection with the verification


                                     X - 59


<PAGE>


         by RJF that all amounts due to it or Eagle under the provisions of the
         Separation Agreement and this Agreement shall have been fully paid.

             9.2 RJF and Eagle agree that, prior to December 31, 1999, neither
         RJF nor Eagle shall amend their respective articles of incorporation or
         bylaws in any way or manner so as to limit the indemnity available to
         officers and directors (or former officers and directors) of RJF and
         Eagle and shall ensure that Ehlers and any employees of the Corporation
         who would be entitled to indemnification under the provisions of the
         current articles of incorporation and bylaws of RJF, Eagle or Heritage
         continue in full force and effect. Until December 31, 1999, Eagle will
         maintain "Directors and Officers Errors and Omissions Liability
         Insurance" in an amount of not less that $10,000,000 and will cause
         such policies to include as "Insureds" any past directors or officers
         as is provided presently by Eagle pursuant to its insurance policy with
         Gulf Underwriters Insurance Company.

             9.3 RJF shall indemnify and hold Ehlers harmless of and from any
         and all costs, expenses, liability, damages or other impositions
         whatsoever (including reasonable attorneys' fees) incurred by Ehlers
         with respect to that certain litigation styled DAVID W. JONSSON V.
         RAYMOND JAMES & ASSOCIATES, INC., ET AL; NASD Arbitration No.
         93-01860, and any other suits or actions filed by David W. Jonsson.

         10. AUTOMATIC TERMINATION. In the event of the termination of the
Acquisition Agreement pursuant to the terms thereof, this Agreement shall
automatically terminate and shall be deemed null, void and of no further force
or effect whatsoever effective as of the date of such termination of the
Acquisition Agreement, and the parties hereto acknowledge and agree that the
Separation Agreement and the Option Agreement shall remain in full force and
effect in the event of such termination of the Acquisition Agreement.

         11. COOPERATION. The RJF Group hereby agrees to cooperate and to do all
things necessary in order to assist the Corporation in obtaining the approval of
any and all mutual funds and accounts controlled by the RJF Group to the
assignment of the investment advisory agreements or subadvisory agreements
from the Corporation to Goldman; including, without limitation, the Heritage
Capital Appreciation Trust, the RJF Profit Sharing Plan and Trust and the United
Way of Pinellas County, Inc. Endowment Fund and Reserve Fund.

         12. WAIVER. In connection with the termination of the Separation
Agreement, each party to this Agreement hereby agrees to waive and fully
discharge any and all rights and continuing obligations whatsoever existing
under the Separation Agreement effective as of the date of such termination,
including, without limitation, any and all restrictive covenants and
nonsolicitation provisions contained therein (including, without limitation,
Section 4.2, Section 4.3 and Section 9.1 of the Separation Agreement).

         13. NOTICES. All notices or other communications required or
permitted to be given pursuant to this Agreement shall be in writing and
shall be deemed to have been properly given


                                     X - 60


<PAGE>


or made, when deposited in the United States mail, postage prepaid, addressed to
the parties at their respective addresses shown on the signature pages hereof.
No other method of providing notice is hereby precluded, provided that (i) such
method is a reasonably acceptable, commercially utilized means of providing
notices (such as Federal Express, Purolator or United States Mail Next Day
Delivery, or if delivered by hand-delivery), (ii) such method of delivery
provides the sender with a receipt or other evidence that the person to whom the
notice has been sent has received same, and (iii) the postage or any charge
required to be paid in connection with such notice is prepaid by the sender.

         14. GOVERNING LAW. The validity, construction, interpretation and
enforceability of this Agreement shall be governed by the laws of the State of
Florida.

         15. NO JOINT VENTURE. The provisions of this Agreement shall not be
deemed to create any type of joint venture, partnership or other joint
enterprise between Ehlers and the Corporation, on the one hand, and RJF, Eagle
or Heritage, on the other hand.

         16. COUNTERPARTS AND ORIGINALS. The parties may execute this Agreement
in counterparts. Each executed counterpart shall be deemed an original, and all
of them, together, shall constitute the same agreement.

         17. SUCCESSORS AND ASSIGNS. This Agreement is not assignable by any
party without the prior written consent of the other parties, and any attempted
assignment without the prior written consent of the other parties shall be
invalid and unenforceable against the other parties. Subject to the foregoing,
this Agreement is binding upon, and inures to the benefit of, the respective
heirs, authorized assignees, successors and personal representatives of the
parties to it.

         18. HEADINGS, CAPTIONS AND PRONOUNS. The section headings, captions or
abbreviations are included solely for convenient reference and shall not control
the meanings or interpretation of any of the provisions of this Agreement. As
used herein, words in the singular include the plural and the words in the
masculine include the feminine and neuter gender, and vice versa whenever the
context so requires.

         19. WAIVER. No waiver of any breach or default under this Agreement
shall be deemed to be a waiver of any subsequent breach or default.

         20. FURTHER ASSURANCES. Each of the parties hereto agrees to take such
action as may be reasonably requested by any other party hereto in order to more
effectively carry out the terms and conditions of this Agreement or any
exhibit hereto.

         21. INCORPORATION OF RECITALS. The recitals set forth at the beginning
of this Agreement are hereby incorporated into this Agreement by this
reference and this Agreement shall be interpreted with reference to such
recitals.


                                     X - 61


<PAGE>


         22. SEVERABILTY. This Agreement shall not be severable in any way, but
if any provision shall be held to be invalid, the invalidity shall not affect
the validity of the remainder of this Agreement and the remainder of this
Agreement shall continue in full force and effect.

         23. COSTS AND EXPENSES. Each of the parties hereto shall bear its own
costs and expenses with respect to the negotiation, execution and performance of
this Agreement and all exhibits hereto, including, without limitation, the costs
and expenses of each party's attorneys, accountants and financial advisors.

         24. ANNOUNCEMENTS. Except for such statements and regulatory filings as
may be required by any applicable law, and except as may be required in order to
allow a party to comply with the terms and conditions of this Agreement, no
party shall make any public statements or disclose the terms and conditions of
this Agreement including, without limitation, making any press releases with
respect to this Agreement and the transactions contemplated herein without the
prior written consent of the other parties hereto (which consent may not be
unreasonably withheld).

                                     * * *

                                     X - 62


<PAGE>


         IN WITNESS WHEREOF, have executed this Termination and Release
Agreement the day and year first above written.

Attest:                                 RAYMOND JAMES FINANCIAL, INC.


By: /s/ SHARRY L MAUNEY                 By: /s/ THOMAS A. JAMES
   ----------------------------            --------------------------
    Sharry L. Mauney,                      Thomas A. James, Chairman
    Assistant Secretary
                                                     "RJF"

      (Corporate Seal)

                                        Address: 880 Carillon Parkway
                                                 St. Petersburg, Florida 33716


Attest:                                 EAGLE ASSET MANAGEMENT, INC.


By: /s/ STEPHEN W. FABER                By:  /s/ THOMAS A. JAMES
   ----------------------------            --------------------------
    Stephen Faber, Secretary                 Thomas A. James, Chairman

                                                      "Eagle"
     (Corporate Seal)

                                        Address: 880 Carillon Parkway
                                                 St. Petersburg, Florida 33716

Witnesses:
                                        HERITAGE ASSET MANAGEMENT, INC.


/s/ LINDA HARTER                        By:  /s/ THOMAS A. JAMES
- -------------------------------            -----------------------------
Name: Linda Harter                           Thomas A. James, Chairman
     --------------------------
      (Type or Print Name)
                                                  (Corporate Seal)
/s/ DEBBIE GESUALDA
- -------------------------------
Name: Debbie Gesualda
     --------------------------                      "Heritage"
      (Type or Print Name)
                                        Address: 880 Carillon Parkway
                                                 St. Petersburg, Florida 33716


                    [Signature Lines Continued on Next Page]

                                     X - 63


<PAGE>


Witnesses:

/s/ LYNN A TABER                        /s/  HERBERT E. EHLERS
- ------------------------------            ------------------------------
Name Lynn A. Taber                           Herbert E. Ehlers
     -------------------------
     (Type or Print Name)
                                                  "Ehlers"

/s/ BEATRICE BREWER LEE
- ------------------------------
 Name:  Beatrice Brewer Lee
      ------------------------
      (Type or Print Name)
                                        Address: Two Seaside Lane, Apt. 204
                                                 Belleair, Florida 34616


Attest:                                 LIBERTY INVESTMENT
                                        MANAGEMENT, INC., formerly known as
                                        Eagle Institutional Asset Management, 
                                        Inc., a Florida corporation

By:/s/ Sidney D. Goff                   By:  /s/ HERBERT E. EHLERS
   ---------------------------             ------------------------------
Sydney D. Goff, Secretary                   W Herbert E. Ehlers, Chairman

     (Corporate Seal)                             "Corporation"

                                        Address: Suite 500
                                                 2502 Rocky Point Drive
                                                 Tampa, Florida 33607


           [Signature Page to termination and Release Agreement]


                                     X - 64







                                                                      EXHIBIT 11

                          RAYMOND JAMES FINANCIAL, INC.
                        COMPUTATION OF EARNINGS PER SHARE
                    (in thousands, except per share amounts)



                                                  YEAR ENDED
                                  -------------------------------------------
                                  SEPTEMBER 27,  SEPTEMBER 29,  SEPTEMBER 30,
                                       1996           1995           1994
                                  -------------  -------------  -------------

Net income applicable to common
 stock and other dilutive
 securities                           $65,978        $46,141        $42,069
                                      =======        =======        =======

Average number of common
 shares and equivalents
 outstanding during the
 period (1)                            20,791         20,520         21,038

Additional shares assuming
 exercise of stock options
 and warrants (1)(2)                      234            185            321
                                      -------        -------         ------

Average number of common
 shares used to calculate
 earnings per share (1)                21,025         20,705         21,359
                                      =======        =======        =======


Income per share                      $  3.14        $  2.23        $  1.97
                                      =======        =======        =======


(1)   Restated to give retroactive effect to all common stock dividends.

(2)   Represents the number of shares of common stock issuable on the exercise
      of dilutive employee stock options less the number of shares of common
      stock which could have been purchased with the proceeds from the exercise
      of such options. These purchases were assumed to have been made at the
      average market price of the common stock during the period, or that part
      of the period for which the option was outstanding.

                                     X - 65


                                                                    EXHIBIT 21

<TABLE>
<CAPTION>

                          RAYMOND JAMES FINANCIAL, INC.
                              LIST OF SUBSIDIARIES


   The following listing includes the registrant's subsidiaries all of which are
included in the consolidated financial statements:

                                                 STATE OF
NAME OF COMPANY                                INCORPORATION  SUBSIDIARY OF
- ---------------                                -------------  -------------
<S>                                            <C>            <C>
Raymond James & Associates, Inc.               Florida        Raymond James Financial, Inc. ("RJF")
Eagle Asset Management, Inc.                   Florida        RJF
Heritage Asset Management, Inc.                Florida        RJF
Investment Management & Research, Inc.         Florida        RJF
Planning Corporation of America ("PCA")        Florida        Raymond James & Associates, Inc. ("RJA")
PCAF, Inc.                                     Florida        PCA
Raymond James Bank, FSB                        Florida        RJF
Raymond James Credit Corporation               Delaware       RJF
Raymond James International Holdings, Inc.     Delaware       RJF
Raymond James Mortgage Capital, Inc.           Delaware       RJF
Raymond James Partners, Inc.                   Florida        RJF
Raymond James Realty Advisors, Inc.            Florida        RJP
Raymond James Trust Company                    Florida        RJF
RJ Communication, Inc.                         Florida        RJF
RJ Credit Partners, Inc.                       Florida        RJF
RJ Equities, Inc.                              Florida        RJF
RJ Equities-2, Inc.                            Florida        RJF
RJ Government Securities, Inc.                 Florida        RJF
RJ Health Properties, Inc.                     Florida        RJF
RJ Leasing, Inc.                               Florida        RJF
RJ Leasing-2, Inc.                             Florida        RJF
RJ Medical Investors, Inc.                     Florida        RJF
RJ Mortgage Acceptance Corporation             Delaware       RJF
RJ Partners, Inc.                              Florida        RJF
RJ Properties, Inc. ("RJP")                    Florida        RJF
RJ Realty, Inc.                                Florida        RJF
RJ Specialist, Inc.                            Florida        RJF
RJ Washington Square                           Georgia        RJF
RJA Municipal ABS, Inc.                        Delaware       RJF
Robert Thomas Securities, Inc.                 Florida        RJF
Sound Trust Company                            Washington     RJF
Value Partners, Inc.                           Florida        RJF
Heritage International, Ltd.                   Mauritius      Raymond James International Holdings,
                                                               Inc. ("RJIH")
Raymond James & Associates, Ltd.               Bermuda        RJIH
Raymond James Financial International, Ltd.    United Kingdom RJIH
</TABLE>

                                     X - 66



                                                                      EXHIBIT 23

               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (Nos. 33-54071, 33-60608 and 33-38390) of Raymond James
Financial, Inc. of our report dated November 18, 1996 appearing on page F-3 of
this Form 10-K.



PRICE WATERHOUSE LLP

Tampa, Florida
December 12, 1996


                                     X - 67



<TABLE> <S> <C>

<ARTICLE> BD
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          SEP-27-1996
<PERIOD-START>                             SEP-30-1995
<PERIOD-END>                               SEP-27-1996
<CASH>                                      98,566,000
<RECEIVABLES>                              512,466,000
<SECURITIES-RESALE>                            636,704
<SECURITIES-BORROWED>                      864,140,000
<INSTRUMENTS-OWNED>                        333,150,000
<PP&E>                                      39,585,000
<TOTAL-ASSETS>                           2,566,381,000
<SHORT-TERM>                                11,989,000
<PAYABLES>                               1,309,046,000
<REPOS-SOLD>                                         0
<SECURITIES-LOANED>                        848,595,000
<INSTRUMENTS-SOLD>                          57,210,000
<LONG-TERM>                                 12,909,000
                                0
                                          0
<COMMON>                                       217,000
<OTHER-SE>                                 326,415,000
<TOTAL-LIABILITY-AND-EQUITY>                 2,566,381
<TRADING-REVENUE>                           12,243,000
<INTEREST-DIVIDENDS>                       126,453,000
<COMMISSIONS>                              422,487,000
<INVESTMENT-BANKING-REVENUES>               72,596,000
<FEE-REVENUE>                               68,906,000
<INTEREST-EXPENSE>                          83,471,000
<COMPENSATION>                             423,904,000
<INCOME-PRETAX>                            108,525,000
<INCOME-PRE-EXTRAORDINARY>                           0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                65,978,000
<EPS-PRIMARY>                                     3.14
<EPS-DILUTED>                                     3.12
        

</TABLE>


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