MARKET GUIDE INC
10-Q, 1997-01-14
SECURITY & COMMODITY BROKERS, DEALERS, EXCHANGES & SERVICES
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                        UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                     Washington, DC  20549

                           FORM 10-Q

(X)      QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF
              THE SECURITIES EXCHANGE ACT OF 1934

            For the quarter ended November 30, 1996

                               OR

(  )TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934

       For the transition period from _______ to _______

Commission File Number:  2-91525-NY

                          MARKET GUIDE INC.
     (Exact name of Registrant as specified in its charter)

New York                                         11-2646081
(State or other jurisdiction of         (I.R.S. Employer Identification No.)
incorporation or organization)

     2001 Marcus Avenue
     Suite South 200
     Lake Success, New York                            11042-1011
(Address of principal executive offices)               (Zip Code)

Registrant's telephone number, including area code: (516) 327-2400

(Former  name, former address and former fiscal year, if  changed
since last report)

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports),  and (2) has been subject  to  such  filing
requirements for the past 90 days.

                   Yes    X        No _______

4,196,905 Common shares, $.001 par value were issued and outstanding on 
January 9, 1997.
                        


                        Table of Contents


Financial Statements

Balance  Sheets  as  of November 30, 1996  (Unaudited)  and
February 29, 1996                                               3

Statement of Operations for the Three and Nine Months Ended
November  30,  1996  (Unaudited)  and  November  30,  1995
(Unaudited)                                                     5

Statement of Cash Flows for the Nine Months Ended
November  30,  1996  (Unaudited)  and  November  30,  1995
(Unaudited)                                                     6

     Notes to Financial Statements                              7

Management's Discussion and Analysis of Financial
Condition and Results of Operations, November 30, 1996          8

Other Information                                              17

Signature                                                      18







Balance Sheets                                         Market Guide Inc.
                                             November 30,   February 29,
Fiscal Quarter Ended                                 1996           1996
                                              (Unaudited)
                                                                        
ASSETS                                                                  
Current assets:
  Cash                                   $      889,362  $       680,783
  Accounts receivable (net of                             
  allowance for doubtful accounts)              597,452          761,180
  Prepaid expenses and other current                                    
assets (see Note: 3)                            254,325          264,411
  
     Total current assets                     1,741,139        1,706,374

Property, plant and equipment:                            
  Furniture and equipment                       669,069          593,981
  Equipment held under capital leases           898,037          543,655
  Leasehold improvements                         17,647                -
                                              1,584,753        1,137,636
  Less:  Accumulated depreciation and                                   
amortization (including amortization of                                      
$246,970 and $154,233                           649,434          501,538
as of November 30, 1996 and February 29, 1996,
respectively, on capital leases)
     
Net property, plant and eqiupment               935,319          636,098
equipment
Other assets:                                                           
   Computer software and product                                        
   enhancements (net of accumulated                                     
   amortization)                              1,485,483        1,066,006
   Deposits and other assets (see                69,739           63,226
Note:  3)
     Total other assets                       1,555,222        1,129,232
       Total assets                      $    4,231,680  $     3,471,704



Balance Sheets - continued
Market Guide Inc.
                                            November 30,    February 29,
Fiscal Quarter Ended                                1996            1996
                                             (Unaudited)

LIABILITIES AND STOCKHOLDERS'                                
EQUITY
Current liabilities:
   Current maturities of long-term                                      
debt and capital leases including                                         
related party debt of $95,333           $        235,323    $    167,355
as of November 30, 1996 and $95,333 
as of February 29, 1996 (see Note: 3)

Unearned revenues                                418,397         163,371
Accounts payable and other accrued                                           
expenses (including accrued interest             328,438         401,546
of $61,987 as of November 30, 1996
and $61,987 as of February 29, 1996)
     
     Total current liabilities                   982,158         732,272

Non-current liabilities:                                                
   Long-term debt and capital lease                                     
   obligations, less current                     492,312         291,202
maturities (see Note: 3)
     Total non-current liabilities               492,312         291,202
Commitments                                            0               0
     Total liabilities                         1,474,470       1,023,474
Stockholders' equity:                                                   
   Common stock - $.001 par value;                                      
   20,000,000 shares authorized,                                        
4,196,905                                                               
   and 4,188,245 shares issued and                                      
outstanding                                        4,196           4,188
   as of November 30, 1996 and
February 29, 1996,
   respectively.
  Capital in excess of par value               3,645,366       3,618,910
  Accumulated deficit                          (892,352)       (1,174,868)
                                                                     
     Total stockholders' equity                2,757,210       2,448,230
       Total liabilities and            $      4,231,680    $  3,471,704
stockholders' equity



Statement of Operations
Market Guide Inc.
   
   
                        For the Nine Months Ended   For the Three Months Ended
                
                            November     November     November     November
                            30, 1996     30, 1995     30, 1996     30, 1995
                           (Unaudited)   (Unaudited)  (Unaudited)  (Unaudited)

                                                                         
Revenues:                                                                
 Database vendors      $  3,104,059  $  2,670,668  $ 1,067,546  $   969,762
 Market Guide products      355,487      204,656      173,353        77,463
  Print products             45,416       48,722      15,789       15,899
    Total revenues         3,504,962     2,924,046    1,256,688    1,063,124
                               
Expenses:                                                                
  Salaries, payroll                                                      
taxes and                  1,956,084     1,586,121     693,961      542,683
  employee benefits          
  Database and product      510,773      396,953       169,879      129,243
costs                                             
  General and               621,529      481,248       229,850     177,794
administrative                                    
                                                  
  Advertising and            97,063       65,303      38,946       22,471
promotion
  Total expenses           3,185,449     2,529,625    1,132,636      872,191
                             
Income from operations      319,513      394,421        124,052     190,933
Interest income              22,870       18,820       7,985        6,724
Interest expenses            56,365       37,293      23,163       12,877
   Income before            286,018      375,948     108,874      184,780
income taxes
   Provision for              3,503       23,649       1,533       11,087
Income taxes
  Net income            $   282,515  $   352,299  $  107,341  $   173,693
                                                                         
Earnings per share   $       .07  $       .09  $      .03  $       .04
Weighted average number 
of shares outstanding    4,191,832     4,157,912    4,195,172     4,182,802
         
Fully diluted        $       .06  $       .08  $      .02  $       .04
earnings per share

Fully diluted weighted 
average number of shares  4,375,261     4,398,476    4,378,601     4,409,171
outstanding



Statement of Cash Flows                              Market Guide Inc.  
                                            November            November
For the Nine Months Ended                   30, 1996            30, 1995
                                         (Unaudited)         (Unaudited)
Cash Flows From Operating                                               
Activities:
Net Income                            $      282,515     $       352,299

Adjustments to reconcile net income to net cash provided from operating 
activities:

Depreciation and amortization        368,108                264,796
Changes in assets and liabilities:                       
(Increase)/Decrease in accounts    163,728                (336,511)
receivable                       
(Increase)/Decrease in prepaid     10,086                (114,188)
assets                            
(Increase)/Decrease in deposits    (6,513)                (9,616)
and other assets                   
Increase/(Decrease) in accounts    (73,108)                60,762
payable                         
Increase/(Decrease) in unearned    255,026                (27,465)
revenues                             
    
    Total adjustments                        717,327           (162,222)
Net cash from operating activities                                      
Cash Flows From Investing                    999,842             190,077
Activities:                                                             
                                           (429,470)           (225,812)
Payments for purchase of fixed
assets
Payments for leasehold improvements         (17,647)                   -
Development of Computer Software                                        
and product enhancements                    (639,688)           (350,806)

Net cash from investing activities       (1,086,805)           (576,618)
Cash Flows From Financing Activities:
Payments for notes payable, long-term debt                            
and capital leases                          (111,137)           (66,656)
Proceeds from capital leases                 380,215             179,532
Proceeds from issuance of employee            26,464              64,129
stock plan
Proceeds from private placement of                 -              12,772
common stock
Proceeds from stock options                        -              20,679
exercised
Net cash from financing activities           295,542             210,456
Net increase/(decrease) in cash              208,579           (176,085)
     Cash at beginning of period             680,783             695,135
     Cash at end of period            $      889,362     $       519,050
                                
                                



                        Market Guide Inc.
                  Notes to Financial Statements
                        November 30, 1996

Note 1         INTERIM FINANCIAL STATEMENTS

The  accompanying financial statements of Market Guide Inc.  have
not  been  audited  by independent accountants,  except  for  the
balance  sheet  as  of  February 29, 1996.   In  the  opinion  of
management,  all  adjustments  (consisting  of  normal  recurring
adjustments)  considered necessary for a fair  presentation  have
been  included.  Operating results for the three and nine  months
ended  November  30, 1996 are not necessarily indicative  of  the
results  that  may be expected for the year ending  February  28,
1997.


Note 2         REVERSE STOCK SPLIT

On  August  31,  1995, the shareholders approved  a  one-for-four
reverse  stock  split  of the Company's $.001  par  value  common
stock.  The reverse stock split was implemented as of October 16,
1995.  All references in the accompanying financial statements to
the  per  share amounts and earnings per share have been restated
to reflect the reverse stock split for all periods presented.

Note 3         RECLASSIFICATIONS

Capital  lease  obligations and deferred interest  balanaces  for
fiscal  year  ended February 29, 1996 have been  reclassified  to
reflect  comparability with account classifications  adopted  for
period  ended  November  30, 1996 with no  effect  on  previously
reported net income.


                        Market Guide Inc.
  Management's Discussion and Analysis of Financial Condition
                   and Results of Operations
                       November 30, 1996

General

This  analysis  of  the  Company's financial  condition,  capital
resources  and operating results should be viewed in  conjunction
with the accompanying financial statements.

Business

Market  Guide Inc. was incorporated in the State of New  York  on
March 23, 1983 as "The Unlisted Market Service Corporation."   On
September 3, 1986 the current corporate name was adopted.

The  Company acquires, condenses and publishes accurate,  timely,
and  objective financial and other information on publicly traded
corporations,  and markets this information to the financial  and
investment communities, as well as to independent investors, in a
cost effective manner.

The Market Guide Database covers over 7,700 companies trading  on
the   New  York,  American,  Nasdaq  and  Over-the-Counter  Stock
Exchanges.  All reports created by Market Guide Inc. are  derived
from information filed by the subject company with the Securities
and   Exchange   Commission  contained  in  Annual   Reports   to
shareholders, issued in press releases or carried in other  media
reports.  Each company's information is updated at least four and
often  more  than  eight times a year, as soon  as  the  relevant
information  becomes  available.   Pricing  and  trading   volume
information incorporated into the database are updated daily, and
short interest statistics are updated monthly.

Market   Guide   adds  value,  distinguishes  itself   from   the
competition, and serves its clients through its:

     Flexible  database  design  which  gives  users  important
     insights  not  available in competitive  databases,  thereby
     enabling them to make better informed investment decisions,
     
     Inclusion  of  auxiliary  information  such  as  earnings
     estimates,  price  performance, relative price  performance,
     summary insider and institutional ownership statistics,  and
     short   interest   statistics  giving   users   a   complete
     perspective on each company,
     
     Calculation of approximately 500 popular financial ratios,
     growth   rates,  and  averages  computed  for   the   user's
     convenience, and
     
     Carefully planned, market tested display formats, including
     company to industry comparisons, that allow users to quickly
     and   efficiently   make  carefully  considered   investment
     decisions.

The targeted markets for Market Guide's data and related products
include  investment  managers, investment  research  departments,
financial  planners,  investment counselors, investment  bankers,
banks,  stockbrokers  and  brokerage firms,  traders,  libraries,
publications,  corporations, law firms and individual  investors.
The   Company  sells  its  information  through  four   channels:
information vendors, the Internet, Market Guide for Windows  (its
proprietary analytic software) and a print publication.

Vendors

Market  Guide  works  in  partnership with financial  information
service  vendors.   The  financial  information  service  vendors
combine  data  from various real-time and historical  information
sources  with  their  own  analytic software  and  data  delivery
capability.   Their sales forces sell the product and  they  also
provide  customer  training and support services.   Market  Guide
focuses  on  developing  the  highest  quality  information   and
leveraging  off  the information vendor's sales force,  software,
information dissemination infrastructure and customer base.   The
amount  of data presented, its display format, and the software's
analytic   capabilities  vary  depending  upon   the   way   each
information  provider  defines  its  customers'  needs,  software
capabilities,  distribution technologies  and  preferred  pricing
strategies.

The  information  service vendors that currently  distribute  the
Market Guide Database include: Accutrade; American Association of
Individual  Investors; Argus Research; Aufhauser; Automatic  Data
Processing;  AIQ Systems, Inc.; Bridge Information Systems  Inc.;
CDA  Technology;  Charles Schwab and Company;  Data  Broadcasting
Corporation;  Dow Jones Telerate; First Call Corporation;  Global
Market  Information; Holt Value Associates; IBM Informarket;  ILX
Systems  Inc.; Instinet Analytics; Interactive Data  Corporation;
InvesText;  Omega Research, Inc.; OneSource Information  Systems,
Inc.;  Pacific  Brokerage  Services; P.C.  Quote,  Inc.;  Prodigy
Services Company; Quotron Systems, Inc.; Real Time Quotes,  Inc.;
Securities  Data  Corporation; Shark Information Services,  Inc.;
Telemet  America,  Inc.; Telescan, Inc.; Track Data  Corporation;
Trans-Terra Company and Vickers Stock Research Corporation.

Contractual Developments

In  July  1992, Market Guide entered into a database distribution
agreement  with  OneSource Information Services  Inc.   OneSource
distributes  a  "Reference"  Product  Line  and  an  "Investment"
Product  Line  using  Market Guide data.   OneSource  Information
Services,  Inc.  has multiple CD-ROM and Internet  based  product
lines   that  have  different  software  capabilities  and  serve
different  marketplaces.  The Market Guide Database is  the  only
database  that  we  are  aware  of that  is  available  on  three
OneSource    product    lines,   CD/Corporate,    CD/Notes    and
CD/Investment.

During  the  1993 and 1994 fiscal years AIQ Systems,  Inc.,  Dial
Data,  Dow  Jones  Telerate,  First  Call  Corporation,  Instinet
Analytics,  and  Interactive Data Corporation began  distributing
Market Guide information.

On  December  28,  1993, it was announced that  Prodigy  Services
Company  had reached an agreement with the Company to incorporate
selected  items  from  the  Market  Guide  Database  for  use  in
Prodigy's  Strategic Investor product.  In January, 1995  Prodigy
introduced  a  completely  revised and greatly  enhanced  Company
Reports  and a new "Stock Hunter" search capability that features
eight   predesigned   screens  utilizing  recognized   investment
theories such as CANSLIM, One up on Wall Street, Graham and Dodd,
Wallflowers  and  others.   There is  also  a  "Personal  Search"
feature  which  enables users to conduct a  self-designed  screen
search of Market Guide data using six pre-selected criteria.  All
these  Prodigy products are created from Market Guide information
and  earnings  estimates  from Zack's Investment  Services.   The
Zacks information is first sent to Market Guide, integrated  with
our  own  information and sent to Prodigy as an  integrated  data
feed.   Company Reports, Stock Hunter and Personal Search may  be
accessed  by any Prodigy subscriber for a modest per access  fee,
or  are  available to Strategic Investor users as part  of  their
monthly subscription.

In  August,  1995  the Company announced an  agreement  with  the
American Association of Individual Investors (AAII) whereby  AAII
will  incorporate  Market Guide's information in  their  existing
screening  software  known  as  Stock  Investor.   AAII   is   an
educational not for profit corporation with approximately 110,000
members,  a small percentage of whom subscribe to Stock Investor.
Market  Guide's information first appeared with Stock  Investor's
regular quarterly update in November, 1995.

Market  Guide has developed an analytic software package,  Market
Guide  for  Windows, introduced in fiscal year 1996, that  allows
users  to  search the database, develop user defined reports  and
download  information to popular spreadsheet  software  packages.
The  software is not patented or trademarked, but a copyright  is
claimed  by the Company.  Market Guide for Windows  is  delivered
on a CD/ROM with weekly or monthly updates.

In  June,  1996 the Company announced a multi-year contract  with
Reuters  Limited which grants Reuters' worldwide  use  of  Market
Guide's  financial database.  To date, this agreement  represents
the largest single contract in Market Guide's history

The Company has an Internet site that has been in operation since
the  second quarter of fiscal 1997.  It is anticipated that  this
site  will broaden the Company's ability to sell and service  its
products  directly  to end users.  The address  to  our  site  is
http://www.marketguide.com.

The  same  Market  Guide  for Windows  software  with  a  smaller
information set is sold over the internet to individual investors
under  the name StockQuest.  StockQuest was introduced in August,
1996.

Publications

A  quarterly print product called The Market Guide - Select  Over
the  Counter  Stock Edition is a single volume  of  800  one-page
reports  on  fast growing, profitable over-the-counter companies.
The  book  also  has  a  detailed company index  listing  15  key
statistics  on each company in a tabular format.  This  index  is
very  useful  to  investors searching for  attractive  investment
opportunities.

Market  Guide attempts to provide continuity of coverage so  that
subscribers  to  the book can keep following companies  in  which
they  have an interest.  However, from time-to-time the companies
covered  do  change.   The most common reasons  for  deletion  of
coverage are:

     The  company has been acquired in a merger or a  leveraged
     buyout,

     The  company has not filed a financial statement with
     the  Securities and Exchange Commission for two or more
     reporting periods,

     The company has exhibited significant deterioration in
     its financial condition,
     
     The  company  has  been  deleted  from  the  National
     Association  of  Security Dealers  Automatic  Quotation
     System (Nasdaq) and has fewer than three Market Makers,
     
     The  company now trades on the New York  or  American
     Stock  Exchange, and no longer qualifies  for  the  OTC
     edition.

Companies  dropped from the book are replaced by companies  which
are   selected  by  using  proprietary  Market  Guide   selection
criteria.   The companies in the book have regularly outperformed
the Nasdaq composite.

Database Enhancements

The  Company  continuously  expands, enhances  and  improves  the
Market  Guide Database based on customer suggestions and employee
feedback.   In 1988, the Company added the New York and  American
Stock  Exchange companies to its then current universe of  Nasdaq
and "pink sheet" companies.

In  1990, Market Guide decided to expand the database to  include
complete  detailed quarterly financial statements.   The  Company
engaged  in  a  series  of dialogues with  current  or  potential
vendors  and  customers  to determine the  market  potential,  to
identify the Company's perceived strengths and weaknesses, and to
research  market needs and the appropriateness of  the  Company's
methodologies and objectives.  The results of this analysis  were
the  commitment of resources to more than double  the  amount  of
information collected and maintained on each subject company.  In
fiscal  years  1990, 1991 and 1992 the Company added  the  Annual
Statement of Cash Flows and complete Quarterly Income Statements,
Balance  Sheets and Statements of Cash Flows on all the companies
in  the  database.  This has allowed Market Guide  to  serve  new
markets  and  to bid on services for which Market Guide  did  not
previously qualify.

In  1993  the  Company  entered a redistribution  agreement  with
Zack's  Investment Research.  Under the terms of this  agreement,
Market Guide may, after consulting Zacks on a case-by-case basis,
redistribute  Zacks'  Earnings Estimate information  to  selected
vendors.

In   late   1993  the  Company  began  to  track  short  interest
information published monthly by the exchanges.

In early 1994 the Company began subscribing to and processing the
Securities  and  Exchange  Commission's (SEC's)  Electronic  Data
Gathering Analysis and Reporting (EDGAR) service.  This has given
our  analysts access to source documents (10-Ks, 10-Qs, etc.) ten
days  to  two  weeks earlier than in previous  years.   This  has
resulted  in record levels of timeliness measures for the  Market
Guide Database.

In  the  fall  of  1994,  Market Guide introduced completely  new
industry  and  sector  classifications that reflect  the  current
economy  and  are being incorporated into all of  Market  Guide's
products.

These   new   industry  and  sector  classifications  will   help
investors:

     Identify which industry and sectors are outperforming
     the market or have fallen from favor,
     
     Compare companies to a well defined peer group,
     
     Permit investors to construct and analyze industry aggregate
     financial characteristics,
     
     Properly  construct  portfolios  to  ensure  adequate
     diversification, and
     
     Make well reasoned asset allocation decisions.

In  the  fall  of  1995, the Company completed development  of  a
historical   pricing   database  to  complement   the   financial
information it has compiled.  The pricing database contains  both
historical and current information for all issues trading on  the
New  York and American stock exchanges, the Nasdaq stock  market,
and  selected  OTC  Bulletin Board Companies.  The  Market  Guide
pricing  database  contains Open, High,  Low,  Close  and  Volume
information  on  a  daily basis beginning  in  1986,  with  daily
updates occurring each trading day.

In  order to satisfy institutional investors' needs for extensive
historical  financial  information, Market  Guide  increased  the
number of years of historical annual financial statements in  the
Market  Guide  database.  With the culmination  of  the  Big  Ten
project,  Market  Guide now has annual financial statement  going
back to 1983 for most companies on its database.  As a result  of
the  Big  Ten  project, Market Guide is now able to  compete  for
other  business  where at least ten years of historical  data  is
required.  The information is currently being distributed  within
the OneSource US Equities product.

Credit Risk Monitor

Market Guide's newest division, Credit Risk Monitor (CRM),  is  a
new  online  financial information and news service that  follows
more  than  375  U.S. publicly and privately held domestic  retail  
chains  and wholesalers.  This online service will be accessible 
through  the Internet  (www.creditriskmonitor.com) and is  being  
designed  to provide  corporate  credit  managers with  the  
analytical  tools necessary  to follow, on a daily basis, all the 
public  companies they do business with.

CRM was formed specifically  to leverage Market Guide's comprehensive 
database and state-of-the-art technology through sales to a new market.  
CRM will provide,  the  credit  community, with a cost  efficient,  
online credit and financial information service.

The CRM information service consists of, CRM Company Reports, the
CRM  Alert  Notification  Service  and  the  CRM  Real-Time  News
Service.   The CRM web site is expected to be up and  running  by
the first quarter of fiscal year 1998.

Business Facilities

In  October,  1994 the Company relocated to new  headquarters  in
Lake  Success, New York.  Lake Success is on the Queens (New York
City) - Nassau County (Long Island) border, and is closer to  New
York  City  than  our previous location.  The  new  facility,  at
approximately 13,500 square feet, is three times larger than  our
former location and is equipped with state of the art network and
digital telephone technology to support current and future  needs
in  the  evolving  "information super highway" and  "multi-media"
environments.

In  January  1997, the company leased an additional 5,500  square
feet  in the same building.  This space will be used for our  new
division, Credit Risk Monitor, and for our internal programmers.

Reverse Stock Split

In  September, 1995 the Company announced shareholder approval of
a  one-for-four reverse stock split at its August 31, 1995 annual
meeting.   The reverse split became effective October  16,  1995,
and will allow the Company to meet one of the major qualification
criteria for inclusion on the Nasdaq "Small Cap" market.

Corporate Incentives

At  the  August  30,  1995  shareholders'  meeting,  shareholders
approved   an  Employee  Stock  Purchase  Plan,  a  Key  Employee
Incentive  Plan  and an Outside Directors' Incentive  Plan.   The
Employee Stock Purchase Plan was put into effect on September  1,
1995.  The incentive plans are currently being put into effect.

Results of Operations

For the three months ended November 30, 1996 compared to November
30, 1995

Total  revenues  for  the three months ended  November  30,  1996
increased  18% to $1,256,688.  Despite a reduction in revenues from 
InvesText, database vendor revenues increased 10% to $1,067,546  
which accounted for  the  one  half  of  the increase in total revenues.
The Company continues to benefit from an increase  in the number of 
vendors providing the Market Guide database as well as increased sales 
penetration among several existing  vendors. Market  Guide product 
sales increased 124% to $173,353 reflecting new  Market Guide for 
Windows sales, Internet sales of individual Market Guide research 
reports (http://www.marketguide.com), and a significant increase  
in  the  number  of  Internet  vendors distributing the Market Guide 
database.  Print product revenues decreased less than 1% to $15,789 
and will continue to decline as a percentage of overall revenues due
to management's concentration on distributing its electronic products.

Total operating expenses for the three months ended November  30,
1996  increased  30%  to  $1,132,636.  The  growth  in  operating
expenses  resulted  primarily from higher  salaries  &  benefits,
database  &  product,  and  general  &  administrative  expenses.
Salaries   and  employee  benefits  increased  28%  to   $693,961
reflecting the hiring of additional sales personnel, programmers,
analysts,  and  research assistants to support faster anticipated 
growth.  Database and product  costs increased  31% to $169,879 
reflecting an increase in amortization expense  and costs relating 
to integrating third party data  into the Market Guide reports.  
General & administrative expenses rose 29%  to $229,850 due to 
increases in occupancy, communication and depreciation expenses.

Income  from  operations for the three months ended November  30,
1996  decreased 35% to $124,052.  The decline in operating income
reflects  a  reduction in revenues received from InvesText.   The
revised InvesText agreement became effective on June 1, 1996.

Interest  expense  for the three months ended November  30,  1996
increased  80%  to  $23,163.  This increase  is  attributable  to
additional financing through capitalized leases used to  purchase
office equipment and computer hardware, and a one time adjustment
of $8,700 to properly record all capital leases (see Note 3).

Net income for the three months ended November 30, 1996 decreased
38%  to  $107,341.  The decrease reflects a reduction in revenues
from the revised InvesText agreement.

For  the nine months ended November 30, 1996 compared to November
30, 1995

Total  revenues  for  the  nine months ended  November  30,  1996
increased  20% to $3,504,962.  Despite a reduction in revenues 
from InvesText, database vendor revenues increased 16%  to  
$3,104,059  which  accounted for  the  majority  of  the increase.  
The Company  continues to benefit from an increase in the number of
vendors  providing the Market Guide database as well as increased
sales  penetration among several existing vendors.  Market  Guide
product  sales  increased 74% to $355,487 reflecting  new  Market
Guide  for  Windows  sales, Internet sales of  individual  Market
Guide  research  reports  (http://www.marketguide.com), and a
significant   increase  in  the  number   of   Internet   vendors
distributing the Market Guide database.

Print  product revenues decreased 7% to $45,416 and will continue
to   decline  as  a  percentage  of  overall  revenues   due   to
management's   concentration  on  distributing   its   electronic
products.

Total  operating expenses for the nine months ended November  30,
1996  increased  26%  to  $3,185,449.  The  growth  in  operating
expenses  resulted  from higher salaries & benefits,  database  &
product,  and  general & administrative expenses.   Salaries  and
employee  benefits  increased 23% to  $1,956,084  reflecting  the
hiring of additional sales  personnel, programmers, analysts, and
research assistants to support faster anticipated growth.  
Database and product costs increased 29% to $510,773  reflecting  
an  increase in  amortization  expense  and higher data acquisition 
costs.  General & administrative expenses rose 29% to $621,529 due 
to costs associated with recruiting  and hiring additional personnel, 
opening a Chicago sales office,  and responding to customer and 
shareholder inquiries.

Income  from  operations for the nine months ended  November  30,
1996  decreased 19% to $319,513.  The decline in operating income
reflects  a reduction in revenues from the renegotiation  of  the
InvesText agreement which was effective in June of 1996.

Interest  expense  for the nine months ended  November  30,  1996
increased  51%  to  $56,365.  This increase  is  attributable  to
additional financing through capitalized leases used to  purchase
office equipment and computer hardware, and a one time adjustment
of $8,700 in the third quarter to properly record all capital leases 
(see Note 3).

Net  income for the nine months ended November 30, 1996 decreased
20%  to  $282,515.  The decrease reflects a reduction in revenues
from the InvesText agreement.

Liquidity and Capital Resources

As  of  November 30, 1996 the Company's working capital  (current
assets less current liabilities) decreased 22% to $758,981.   The
Company's cash and cash equivalents increased 31% to $889,362.

For the nine months ended November 30, 1996, net cash provided by
operating  activities increased from $190,077  to  $999,842.  The
gain  reflects higher depreciation and amortization expenses  and
an  increase  in  unearned revenue, as well as a  lower  accounts
receivable balance.

For  the  nine months ended November 30, 1996, net cash  used  in
investing  activities increased 88% to $1,086,805.  The  increase
reflects   the   Company's  continued   investment   in   product
enhancements  and  the continued development of  three  products:
Market  Guide for Windows, StockQuest, and an internet site  that
will  result  in  added  value to our users  and  strengthen  our
competitive  position, as well as the development costs  incurred
with the new division, CreditRisk Monitor.

For the nine months ended November 30, 1996, net cash provided by
financing  activities  increased 40% to $295,542.   The  increase
reflects  proceeds  from capital leases and  the  Employee  Stock
Purchase Plan.

The   Company  did  not  engage  in  any  borrowing  other   than
capitalized  leases and did not maintain any credit lines  during
the year.

The  Company believes its current liquidity is sufficient to meet
its obligations during the next twelve months.

Management  is  anticipating completing a private placement by the 
end of the fourth fiscal quarter.  Proceeds from the  private placement  
will be used to fund  expansion  of the database, development of new 
products and services, and a stepped up marketing and sales program.




                       Other Information



Item 1    Legal Proceeding

The  Company  has  commenced  litigation  in  the  United  States
District  Court  for  the Eastern District of  New  York  against
Information  Clearinghouse, Inc. d/b/a F&D  Reports  ("ICI")  and
Lawrence  Sarf.   The  Company's  complaint  alleges  claims   of
trademark  infringement,  unfair  competition,  deceptive   trade
practices and conversion in connection with defendants' theft and
use  of the Company's newly designed proprietary slogan "On-Line,
On-Time,  On-Target," developed for use with its Internet  credit
reporting  system.   The  Company  seeks  injunctive  relief,  an
accounting, monetary and punitive damages.  Contemporaneously, an
action  was commenced in the Nassau County Supreme Court  by  ICI
against   the   Company,  and  primarily,  three  newly   engaged
employees.     ICI   claims   misappropriation   of   proprietary
information  and  trade secrets by the newly  engaged  employees,
unfair   competition,  breach  of  fiduciary  duty  and  tortious
interference.  While ICI requests injunctive relief  as  well  as
money  damages,  no  request for any temporary  relief  has  been
sought.    Discovery   has  not  commenced  in   either   action.
Management  does  not  believe the pending actions  will  have  a
material effect on the business activities of the Company.

Item 2   Changes in Securities                                  None

Item 3   Defaults Upon Senior Securities                        None

Item 4   Submission of Matters to Vote of Security Holders      None

Item 5   Exhibits and Reports on Form 8-K                       None


                           Signature




Pursuant  to the requirements of the Securities Exchange  Act  of
1934, the registrant has duly caused this report to be signed  on
its behalf by the undersigned thereunto duly authorized.




                                   MARKET GUIDE INC.
                                   (Registrant)



___________________________    __________________________________
Date                               HOMI M. BYRAMJI





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