MARKET GUIDE INC
SC 13D/A, 1998-02-18
SECURITY & COMMODITY BROKERS, DEALERS, EXCHANGES & SERVICES
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     SECURITIES AND EXCHANGE COMMISSION
           Washington, D.C. 20549
                      
                      
                SCHEDULE 13D
                      
 Under the Securities Exchange Act of 1934
              (Amendment No 1)
                      
             Market Guide, Inc.
              (Name of Issuer)
                      
       Common Stock, $0.001 par value
       (Title of class of securities)
                      
                570565-20-0
               (CUSIP number)
                      
            Mr. Jerome Kahn, Jr.
     c/o William Harris Investors, Inc.
     2 North LaSalle Street, Suite 400
          Chicago, Illinois 60602
               (312) 621-0647
(Name, address and telephone number of persons
authorized to receive notices and communications)
                      
              February 6, 1998
(Date of event which requires filing of this statement)
                      
If  the filing person has previously filed a statement on Schedule 13G to
report  the  acquisition  which  is the subject of this Schedule 13D, and is
filing this schedule because  of  Rule  13d-1(b)(3) or (4), check the
           following box  [   ].
                      
Check the following box if a fee is being paid with  the statement [    ].
                      
       (continued on following pages)<PAGE>
1 Name of Reporting Persons
  SS or IRS Identification Nos of Above Persons
  Irving B. Harris, acting as chairman of the Harris Foundation and as
  president of sponsoring employer of the William Harris & Co
  Employee Profit Sharing Trust ("WHCoPST")

2 Check the Appropriate Box if a Member of a Group
  (a) [      ]
  (b) [ X  ]
3 SEC Use Only

4 Source of Funds
       PF

5 Check Box if Disclosure of Legal Proceedings is Required Pursuant
  to Item 2(d) or 2(e)
  [      ]

6 Citizenship or Place of Organization
  USA

Number of Shares Beneficially Owned by each Reporting Person with:

7 Sole Voting Power
  None

8 Shared Voting Power
  None

9 Sole Dispositive Power
  None

10 Shared Dispositive Power
  196,666

11 Aggregate Amount Beneficially Owned by Each Reporting Person
  196,666

12 Check Box if the Aggregate Amount in Row (11) Excludes Certain
   Shares
  [      ]

13 Percent of Class Represented by Amount in Row (11)
  4.17%

14 Type of Reporting Person
  IN<PAGE>
1 Name of Reporting Persons
  SS or IRS Identification Nos of Above Persons
  Jerome Kahn, Jr., acting as trustee of the WHCoPST, managing
  agent of Couderay Partners, administrative officer of the Harris
  Foundation and as president and portfolio manager of William
  Harris Investors, Inc. ("WHI"), investment advisor to the
  aforementioned accounts.

2 Check the Appropriate Box if a Member of a Group
  (a) [      ]
  (b) [ X  ]
3 SEC Use Only

4 Source of Funds
       PF

5 Check Box if Disclosure of Legal Proceedings is Required Pursuant
  to Item 2(d) or 2(e)
  [      ]

6 Citizenship or Place of Organization
  USA

Number of Shares Beneficially Owned by each Reporting Person with:

7 Sole Voting Power
  None

8 Shared Voting Power
  None

9 Sole Dispositive Power
  None

10 Shared Dispositive Power
  294,999

11 Aggregate Amount Beneficially Owned by Each Reporting Person
  294,999

12 Check Box if the Aggregate Amount in Row (11) Excludes Certain
   Shares
  [      ]

13 Percent of Class Represented by Amount in Row (11)
  6.25%

14 Type of Reporting Person
  IN<PAGE>
Item 1. Security and Issuer

      This statement relates to the common stock, par value $0.001
per share (the "Common Stock") of Market Guide, Inc. (the
"Company"), a New York corporation, that has its principal executive
offices at P.O. Box 7200, 2001 Marcus Avenue, Suite S200, Lake
Success, New York 11042-1011.


Item 2. Identity and Background

      (a), (b) and (c): This statement is filed by Irving B. Harris and 
Jerome Kahn, Jr. in their capacities listed on pages 1 and 2 of this
Schedule 13D filing in connection with the beneficial ownership by the
Reporting Persons, as defined below, of 196,666 and 294,999 shares,
respectively of Common Stock.  Such individuals are sometimes
referred to as the "Reporting Person(s)".

      Irving B. Harris' business address is 2 North LaSalle Street,
Suite 400, Chicago, Illinois 60602 and his principal occupation is
Chairman of the Executive Committee and Director of Pittway
Corporation, 200 South Wacker Drive, Suite 700, Chicago, Illinois
60606, a multi-product manufacturer and publisher, Chairman of
William Harris Investors, Inc., a Delaware corporation whose principal
business is that of an investment advisor registered under Section 203 of
the Investment Advisers Act of 1940, and Chairman of the Harris
Foundation, a 501(c)(3) Minnesota non-profit corporation, the purpose
of which is to promote health-care research and education and which is
located at 2 North LaSalle Street, Suite 400, Chicago, Illinois 60602.

      Jerome Kahn, Jr.'s business address is 2 North LaSalle Street,
Suite 400, Chicago, Illinois 60602 and his principal occupation is
President of William Harris Investors, Inc. (as above).
                       
      The Reporting Persons may be deemed to be a "group" within
the meaning of Rule 13d-5 promulgated under the Securities Exchange
Act of 1934.

      (d):  During the last five years, none of the Reporting Persons
has been convicted in a criminal proceeding (excluding traffic violations
or similar misdemeanors).

      (e):  During the last five years, none of the Reporting Persons
has been a party to a civil proceeding of a judicial or administrative
body of competent jurisdiction resulting in any judgement, decree or
final order enjoining future violations of, or prohibiting or mandating
activities subject to federal or state securities laws or finding any
violation with respect to such laws.

      (f):  The Reporting Persons are citizens of the United States.


Item 3. Source and Amount of Funds or Other Consideration

      The transaction which is the subject of this amendment is the
sale of shares of the Company pursuant to the agreement attached hereto
as Exhibit A.
                      
                      
Item 4. Purpose of Transaction

      This amendment does not relate to the purchase or acquisition
of any shares of the Company and is therefore inapplicable.

Item 5. Interest in Securities of the Issuer

      (a)  The Reporting Persons may be considered to have
beneficial ownership within the meaning of section 13(d) of the
Securities Exchange Act, each in an aggregate of 196,666 shares of
Common Stock or 4.17% for Mr. Harris in the capacity shown in Item 1
of the facing page and 294,999 shares of Common Stock or 6.25% for
Mr. Kahn in the capacity shown in Item 1 of the facing page of the
outstanding shares.  Also see Item 5(b).

      (b)
                                           Beneficially Owned By
                                              Reporting Person
                                                 See Item 2
                              Common
Investor (1)                   Stock       Mr. Harris     Mr. Kahn

Couderay Partners             98,333            - - -       98,333 xd
(see below)
Harris Foundation             50,000           50,000 xd    50,000 xd
(see Item 2 and see below)
WHI Client Account            50,000            - - -        - - -
(see below)
WH&Co PST                    146,666          146,666 xd   146,666 xd
(see below) 

Total Common Stock Beneficially Owned:        196,666      294,999 

Total 13D Shares Outstanding:               4,718,171    4,718,171 

Total Beneficially Owned:                        4.17%        6.25%


               Dispositive Power:
                                 Sole # (sd)     None         None
                                 Sole %          None         None
                                Shared# (xd)  196,666      294,999 
                                Shared%          4.17%        6.25%

                    Voting Power:  See Item 6 and Exhibit A.

(1) Entities that have the pecuniary interests in the Common Stock
    reported herein.

      Couderay Partners, a partnership composed of grandchildren
and great-grandchildren of and numerous trusts for the benefit of
grandchildren and great-grandchildren of Irving B. Harris.  Mr. Kahn is
the managing agent.

      Harris Foundation; Mr. Harris is the chairman and Mr. Kahn is
the executive assistant (administrative officer).      
      WHI Client Account; an account beneficially owned by an
advisory client of William Harris Investors, Inc..  Neither Mr. Harris nor
Mr. Kahn have any beneficial ownership over this account.

      William Harris & Co. Employee Profit Sharing Trust
("WH&Co PST") is a retirement plan in which Mr. Harris has an
approximate 55.45% beneficial interest.  William Harris & Co., the
plan sponsor, is a holding company of which Mr. Harris is the sole
shareholder, the president and a director.  Mr. Kahn is a trustee.

      Each of the persons named above is a citizen or entity of the
United States.

      Unless otherwise noted, the address of each of the foregoing
persons is c/o William Harris Investors, Inc., 2 North LaSalle Street,
Suite 400, Chicago, IL, 60602.

      Each Reporting Person disclaims beneficial ownership of
shares of Common Stock owned solely by other Reporting Persons and
disclaims participation in a group with such other persons for all
purposes other than the reporting obligations under Section 13 of the
Securities Exchange Act of 1934.


      (c)  The following sales were made by or for the accounts
named in Item 5(b) in a private transaction (see Exhibit A) during the
past 60 days:

Date      Account               No of Shares        Price/Share
2/6/98    Couderay Partners           50,000           $3.00
2/6/98    Harris Foundation            7,500           $3.00
2/6/98    WHI Client Account           7,500           $3.00
2/6/98    WH&Co PST                   85,000           $3.00

      (d)  To the knowledge of the Reporting Persons, no person
other than the persons named in Item 5(b), and beneficiaries of certain of
the persons (none of which is a beneficial owner of five percent of the
outstanding shares), has the right to receive or the power to direct the
receipt of dividends from, or the proceeds from the sale of, the shares
attributed to such person or entity.

      (e) As of February 6, 1998 Mr. Harris ceased to be the
beneficial owner of more than five percent of the Company's Common
Stock.


Item 6. Contracts, Arrangements, Understandings or
        Relationships with Respect to Securities of the Issuer

      Apart from the assignment of power over voting to Mr. Mark
B. Burka, a director of the Company (see attached Exhibit A), and power
of disposition of shares indicated in Item 5(b) among the accounts listed
in Item 5(b) and information in Item 4, Mr. Harris and Mr. Kahn and the
accounts listed in Item 5(b)  have no contracts, arrangements,
understandings or relationships (legal or otherwise) with any person
with respect to any securities of the issuer, including but not limited to
transfer or voting of any of the securities, finders fees, joint ventures,
loan or option arrangements, puts or calls, guarantees of profits, division
of profit or loss.


Item 7. Material to be Filed as Exhibits

      Exhibit A (Item 6): Stock purchase and voting proxy between
William Harris Investors, Inc. and Mr. Mark B. Burka, a director of the
Company.<PAGE>
Signature

      After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.

Date: February 17, 1998



/s/ Irving B. Harris
Irving B. Harris<PAGE>
Signature

      After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.

Date: February 17, 1998



/s/ Jerome Kahn, Jr.
Jerome Kahn, Jr.


EXHIBIT A (ITEM 6)


               Mark B.  Burka
           618 Washington Avenue
       Wilmette, Illinois  60091-1970
                      
              February 6, 1998

I, Mark B. Burka, hereby agree to purchase all of the common
shares of Market Guide Inc.  (MGI) owned by advisory clients of
William Harris Investors, Inc.  (WHI) at a price of $3.00 per share
in cash as follows, and clients of WHI agree to sell shares
enumerated in A, B, and C below:

     A.   150,000 shares at signing

     B.   45,000 shares on or before March 31, 1998

     C.   150,000 shares on or before June 30, 1998

     D.   149,999 shares on or before September 30, 1998
          (Balance or any part thereof, at option of Seller)

WHI as duly appointed and empowered investment advisor, hereby
agrees to the above terms of sale of Market Guide Inc.  common
stock to Mark B.  Burka.  WHI further agrees to grant all voting
rights of WHI client shares to Mark B. Burka upon satisfactory
execution of A above, so long as there is no default under this
agreement.

WHI  agrees to sell fully registered shares of Market Guide Inc. 
common stock to Mark B.  Burka, and to use its best efforts to
cause any unregistered shares to be registered prior to sale.  WHI
agrees to deliver fully registered shares before any unregistered
shares may be delivered.

Should any bona fide offer for all of the stock or assets of Market
Guide Inc. be made prior to March 31, 1998, WHI has the right to
cancel the provisions of B and C above.

February 6, 1998         /s/ Mark B. Burka                      
Date                Mark B. Burka


February 6, 1998         /s/ Jerome Kahn, Jr.                   
Date                WilliamHarris Investors, Inc.
                    Jerome Kahn, Jr.


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