MARKET GUIDE INC
SC 13D, 1998-04-30
SECURITY & COMMODITY BROKERS, DEALERS, EXCHANGES & SERVICES
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                                  Mark B. Burka
                              618 Washington Avenue
                          Wilmette, Illinois 60091-1970
                                 (847) 251-0782

                                 April 27, 1998

                              Via Fax and U.S. Mail


SECURITIES AND EXCHANGE COMMISSION
450 Fifth Street
Washington, D. C.  20549


Re: Schedule 13D Filing

Ladies & Gentlemen:

Pursuant  to Rule  13(d)(1)  under the  Securities  Exchange  Act of 1934,  I am
enclosing  for filing on behalf of Mark B. Burka,  one  manually  signed copy of
Schedule 13D with respect to the Common Stock,  par value $0.001 of Market Guide
Inc.  Copies of this  Schedule  13D report have been  provided  to the  National
Association of Securities Dealers, Inc. and to Market Guide Inc.


Very truly yours,

/s/ MARK B. BURKA
Mark B. Burka



<PAGE>



                                  SCHEDULE 13D

CUSIP No. 570565-20-0

1.         NAME OF REPORTING PERSON
          SS OR IRS IDENTIFICATION NO. OF ABOVE PERSON

          Mark B. Burka

2.        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

          (a)     [  ]
          (b)     [x]

3.        SEC USE ONLY


4.        SOURCE OF FUNDS

          PF

5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
          ITEMS 2(D) OR 2(E) [ ]

6.       CITIZENSHIP OR PLACE OF ORGANIZATION

         USA

NUMBER OF SHARES AND SHARES UNDER OPTION BENEFICIALLY OWNED BY EACH REPORTING 
PERSON WITH (7-10)

7.        SOLE VOTING POWER

         796,000   including an option exercisable into 10,000 shares
                   of common stock

8.        SHARED VOTING POWER

         zero (0)

9.        SOLE DISPOSITIVE POWER

         796,000   including an option exercisable into 10,000 shares
                   of common stock


10.       SHARED DISPOSITIVE POWER

         zero (0)


<PAGE>



11.       AGGREGRATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

         796,000    including an option exercisable into 10,000 shares
                    of common stock


12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
          SHARES [ ]

13.       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

         16.73%

14.  TYPE OF REPORTING PERSON

         Individual



<PAGE>




Item 1.  Security and Issuer

          This statement relates to the common stock, par value $0.001 per share
(the  "Common  Stock")  of  Market  Guide,  Inc.  (the  "Company"),  a New  York
corporation,  that has its principal  executive  offices at P.O. Box 7200,  2001
Marcus Avenue, Suite S200, Lake Success, New York 11042-1011.


Item 2.   Identity and Background

          (a),  (b) and  (c):  This  statement  is  filed  by Mark B.  Burka  in
connection  with the cumulative acquisition and option to acquire by the 
Reporting  Person,  as defined below, of 796,000 shares of Common Stock. 
Such individual is sometimes  referred to as the "Reporting Person".

          Mark B. Burka, 618 Washington Avenue,  Wilmette,  Illinois 60091-1970,
 Executive Director of Aon Advisors,  Inc., and a Vice President-Investments  of
Combined  Insurance  Company of  America.  Mr.  Burka  currently  serves as
 Manager of Pension  and Deferred Benefit Investments.  He is a Chartered
Financial Analyst.  Mr. Burka is a Director of Market Guide, Inc.

          (d):  During the last five years,  the  Reporting  Person has not been
convicted in a criminal  proceeding  (excluding  traffic  violations  or similar
misdemeanors).

          (e): During the last five years,  the Reporting  Person has not been a
party to a civil  proceeding of a judicial or  administrative  body of competent
jurisdiction resulting in any judgement,  decree or final order enjoining future
violations  of, or  prohibiting  or mandating  activities  subject to federal or
state securities laws or finding any violation with respect to such laws.

          (f):  The Reporting Person is a citizen of the United States.


Item 3.   Source and Amount of Funds or Other Consideration

          The funds used in making the purchases  reported in this statement are
the  personal  funds of the  Reporting  Person  and the  working  capital of the
respective other persons and entities named in Item 5(b).


Item 4.   Purpose of Transaction

          The shares reported in this statement are held as investments.  In the
future,  additional  shares may be purchased,  and shares may be disposed of, by
the Reporting Person and the other persons and entities named in Item 5(b).

          The  Reporting  Person,  and to the best of his  knowledge,  the other
persons and entities named in Item 5(b),  have no plans or proposals  concerning
the  issuer  which  would  relate  to or  result  in a  merger,  reorganization,
liquidation,  or a sale or transfer of material  amounts of assets of the issuer
or any of its subsidiaries;  changes in the capitalization or dividend policy of
the issuer;  changes in its  business  or  corporate  structure;  changes in its
articles of incorporation,  by-laws or other similar instruments;  ceasing to be
authorized  to be quoted in the  over-the-counter  market;  being  eligible  for
termination of the common stock registration pursuant to section 12(g)(4) of the
Securities Exchange Act; or other similar actions. However, the Reporting Person
reserves the right to adopt such plans or proposals in the future.


Item 5.   Interest in Securities of the Issuer

(a)  The  Reporting  Person  may  be  considered  to  have  beneficial
ownership within the meaning of section 13(d) of the Securities  Exchange Act in
an  aggregate  of 796,000  shares of Common  Stock or 16.73% of the  outstanding
shares. Also see Item 5(b).


(b)                                                              Common Stock

    (i) Mark B. Burka

       (a) Common stock over which Mr. Burka
           has sole power to vote or dispose                       786,000

       (b) Options exercisable into common stock 
           over which Mr. Burka has sole power                      10,000

       (c) Securities over which Mr. Burka has voting proxy 
           (see Exhibit A); owned by clients of William Harris
           Investors, Inc. (AWHI@)                                      0


    Total securities in Item 5(b)(i)                                 
    (16.73% of outstanding Common Stock)                           796,000


       Unless otherwise  indicated,  all shares are owned and the sole voting
and investment power is held by the Reporting Person.

       Each  Reporting  Person  disclaims  beneficial  ownership of shares of
Common Stock owned solely by other Reporting Persons and disclaims participation
in a group with such other  persons for all  purposes  other than the  reporting
obligations under Section 13 of the Securities Exchange Act of 1934.


          (c) The following  purchases were made by or for the accounts named in
Item 5(b) in a private transaction (see Exhibit A) during the past 60 days:

Date          Account                No of Shares               Price/Share
- ----          -------                ------------               -----------
03/31/98      Mark B. Burka              45,000                       $3.00
04/24/98      Mark B. Burka             150,000                       $3.00

These purchases are pursuant to a purchase  agreement  executed February 6, 1998
and previously reported on Schedule 13-D dated February 11, 1998.

          (d) To the knowledge of the Reporting Person, no person other than the
persons named in Item 5(b),  has the right to receive or the power to direct the
receipt  of  dividends  from,  or the  proceeds  from the sale  of,  the  shares
attributed  to such  person or  entity,  except  as  evidenced  by the  purchase
agreement  between the  Reporting  Person and  William  Harris  Investors,  Inc.
attached hereto as Exhibit A. The final purchase of common shares  scheduled for
September  30,  1998 as shown in  Exhibit A was  cancelled  at the option of the
seller on April 20, 1998.

          (e)  None.


Item 6.   Contracts, Arrangements, Understandings or Relationships with Respect
          to Securities of the Issuer

          Apart  from the  assignment  of power over  voting and stock  purchase
agreement  with William  Harris  Investors,  Inc. (see attached  Exhibit A), and
beneficial ownership indicated in Item 5(b) and information in Item 4, Mr. Burka
has no contract, arrangement, understanding or relationship (legal or otherwise)
with any person with respect to any securities of the issuer,  including but not
limited to  transfer or voting of any of the  securities,  finders  fees,  joint
ventures,  loan or option  arrangements,  puts or calls,  guarantees of profits,
division of profit or loss.


Item 7.   Material to be Filed as Exhibits

Exhibit A (Item 6): Stock purchase and voting proxy between William Harris
Investors, Inc. and Mr. Mark B. Burka.


<PAGE>

Signature

          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.

Date:     April 30, 1998


/s/ MARK B. BURKA
Mark B. Burka


<PAGE>



EXHIBIT A


Mr. Mark B. Burka
618 Washington Avenue
Wilmette, Illinois  60091-1970


February 6, 1998


I, Mark B. Burka,  hereby agree to purchase  all of the common  shares of Market
Guide Inc.  (MGI) owned by advisory  clients of William Harris  Investors,  Inc.
(WHI) at a price of $3.00 per share in cash as follows, and clients of WHI agree
to sell shares enumerated in A, B, and C below:


        A.         150,000 shares at signing

        B.         45,000 shares on or before March 31, 1998

        C.         150,000 shares on or before June 30, 1998

        D.         149,999 shares on or before September 30, 1998
                    (Balance or any part thereof, at option of seller)

WHI as duly  appointed and empowered  investment  advisor,  hereby agrees to the
above terms of sale of Market  Guide Inc.  common  stock to Mark B.  Burka.  WHI
further  agrees to grant all voting rights of WHI client shares to Mark B. Burka
upon  satisfactory  execution of A above,  so long as there is no default  under
this agreement.

WHI agrees to sell fully registered  shares of Market Guide Inc. common stock to
Mark B. Burka, and to use its best efforts to cause any  unregistered  shares to
be  registered  prior to sale.  WHI agrees to deliver  fully  registered  shares
before any unregistered shares may be delivered.

Should any bona fide  offer for all of the stock or assets of Market  Guide Inc.
be made prior to March 31,  1998,  WHI has the right to cancel the  provisions B
and C above.



Date:  February 6, 1998                     /S/       Mark B. Burka

Date:  February 6, 1998                           William Harris Investors, Inc.
                                           /S/      Jerome Kahn, Jr., President



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