MAXSERV INC
DEF 14A, 1995-09-14
COMPUTER RENTAL & LEASING
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<PAGE>   1
 
                                  SCHEDULE 14A
                                 (RULE 14A-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
 
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                EXCHANGE ACT OF 1934 (AMENDMENT NO.           )
 
     Filed by the Registrant /X/
     Filed by a Party other than the Registrant / /
     Check the appropriate box:
     / / Preliminary Proxy Statement       / / Confidential, for Use of the
                                               Commission Only (as permitted by
                                               Rule 14a-6(e)(2))
     /X/ Definitive Proxy Statement
     / / Definitive Additional Materials
     / / Soliciting Material Pursuant to Section 240.14a-11(c) or
         Section 240.14a-12
 
                                MAXSERV, INC.
--------------------------------------------------------------------------------
                (Name of Registrant as Specified in its Charter)
 
                            
--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):

     /X/ $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2)
         or Item 22(a)(2) of Schedule 14A.
     / / $500 per each party to the controversy pursuant to Exchange Act Rule
         14a-6(i)(3).
     / / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
         0-11.
 
     (1) Title of each class of securities to which transaction applies:
 
--------------------------------------------------------------------------------
     (2) Aggregate number of securities to which transaction applies:
 
--------------------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):
 
--------------------------------------------------------------------------------
     (4) Proposed maximum aggregate value of transaction:
 
--------------------------------------------------------------------------------
     (5) Total fee paid:
 
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     / / Fee paid previously with preliminary materials.
 
     / / Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.
 
     (1) Amount Previously Paid:
 
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     (2) Form, Schedule or Registration Statement No.:
 
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     (3) Filing Party:
 
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     (4) Date Filed:
 
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<PAGE>   2
                                 MAXSERV, INC.
                        8317 CROSS PARK DRIVE, SUITE 350
                              AUSTIN, TEXAS  78754


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON OCTOBER 19, 1995




         You are notified that the annual meeting of stockholders of MaxServ,
Inc., a Delaware corporation (the "Company"), will be held at the DoubleTree
Austin Hotel, 6505 IH 35 North, Austin, Texas 78752, on Thursday, October 19,
1995, at 9:00 a.m., Central Standard Time, for the following purposes:

         1.      To elect eight directors.

         2.      To amend the 1994 Stock Option Plan to increase the number of
shares of common stock available for issuance under such Plan from 500,000 to
1,500,000.

         3.      To ratify the selection of independent accountants.

         To transact such other business as may properly come before the
meeting or any adjournment thereof.

         The Board of Directors has fixed the close of business on Monday,
September 4, 1995 as the record date for the determination of stockholders
entitled to vote at the meeting.

         We hope that you will be able to attend the meeting in person, but if
you are unable to do so, please fill in, sign and promptly mail back the
enclosed proxy form, using the return envelope provided.  If, for any reason,
you should subsequently change your plans you can, of course, revoke the proxy
at any time before it is actually voted.

                                        By Order of the Board of Directors 
                                        Neil A. Johnson 
                                        Secretary

Austin, Texas
September 15, 1995.
<PAGE>   3
                                 MAXSERV, INC.
             PROXY STATEMENT FOR THE ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD OCTOBER 19, 1995

                                  THE MEETING

         This Proxy Statement is furnished to the stockholders of MaxServ,
Inc., a Delaware corporation, in connection with the solicitation of proxies by
the Board of Directors of the Company for use at the Annual Meeting of
Stockholders to be held Thursday, October 19, 1995.  This Proxy Statement and
the accompanying proxy are being sent or given to the stockholders of the
Company on or about September 15, 1995.  The Company's Annual Report to
Stockholders for the fiscal year ended May 31, 1995 is also being sent to the
stockholders of the Company with this Proxy Statement.

         The presence, in person or by proxy, of the holders of a majority of
the outstanding shares of the Company's common stock is necessary to constitute
a quorum at the Meeting.  Only votes cast "for" a matter constitute affirmative
votes.  Votes "withheld" or abstaining from voting are counted for quorum
purposes, but since they are not cast "for" a particular matter, they will have
the same effect as negative votes or votes "against" a particular matter.  The
votes required with respect to the items set forth in the Notice of Annual
Meeting of Stockholders are set forth in the discussion of each item herein.
In deciding all questions, a holder of common stock is entitled to one vote, in
person or by proxy, for each share held in his name on the record date.

         Proxies in the form enclosed will be voted at the Meeting, if properly
executed, returned to the Company prior to the Meeting and not revoked.  A
proxy may be revoked at any time before it is voted by giving written notice of
revocation to the Secretary of the Company prior to the convening of the
Meeting, or by presenting another proxy card with a later date.  If you attend
the Meeting and desire to vote in person, you may request that your previously
submitted proxy card not be used.

         The record date for stockholders entitled to vote at the Meeting is
September 4, 1995.  At the close of business on September 4, 1995, the Company
had issued and outstanding and entitled to vote at the Meeting 10,883,062
shares of common stock.  As of September 4, 1995, the directors and executive
officers of the Company and their affiliates owned a total of 8,510,296 shares
of the Company's common stock, or approximately 78.2% of the total number of
shares outstanding and entitled to vote at the Meeting.  The directors and
executive officers and their affiliates have indicated to the Company that they
presently intend to vote all of the shares of common stock owned by them for
each of the items set forth in the Notice of Annual Meeting.
<PAGE>   4
PRINCIPAL STOCKHOLDERS

         The following table sets forth certain information concerning the
beneficial ownership of the Company's common stock as of August 31, 1995 by:
(i) each person known by the Company to be the beneficial owner of more than 5%
of its common stock, (ii) each named executive officer (see "Executive
Compensation" for definition), (iii) each director of the Company, and (iv) all
directors and officers as a group.  Unless otherwise indicated, each of the
stockholders has sole voting and investment power with respect to the shares
beneficially owned.

<TABLE>
<CAPTION>
  Name and Address                                          Shares Beneficially         Percent of
of Beneficial Owner                                                Owned                   Class  
-------------------                                         ------------------          ----------
<S>                                                           <C>                          <C>      
Charles F. Bayless                                              356,788 (1)                 3.2%

Thomas W. O'Brien                                               100,998 (2)                 1.0%

Neil A. Johnson                                                  68,333 (3)                 *

James F. Leary                                                1,419,173 (4)                13.0%
                                                                                          
Nathaniel P. Turner                                              52,000 (5)                 *

Stephen J. Keane                                                 41,000 (6)                 *

Daniel A. Mihalovich                                          7,033,333 (7)                64.6%

William L. Salter                                             7,033,333 (8)                64.6%

Patrick A. Rivelli                                            1,030,800 (9)                 9.5%

Steven A. Martin                                              7,033,333 (10)               64.6%

Sunwestern Investment Fund,
Sunwestern Capital Ltd.,
Sunwestern Investment Fund II,
and Sunwestern Cayman 1984 Partners
Three Forest Plaza, Suite 1300
12221 Merit Drive
Dallas, Texas  75251                                          1,419,173                    13.0%

Renaissance Capital Partners, Ltd.
8080 North Central Expressway, Suite 210/LB59
Dallas, Texas  75209                                            592,667                     5.5%

Sears, Roebuck and Co.                                        7,033,333                    64.6%
3333 Beverly Rd.
Hoffman Estates, Illinois  60179

All officers and directors
 as a group (10 persons)                                      9,087,625 (4)(7)(8)          79.3%
                                                                        (9)(10)(11)

</TABLE>




                                       2
<PAGE>   5
----------------
*Less than 1%
(1)      Mr. Bayless owns 1,790 shares in an individual retirement account.
         Includes 354,998 shares subject to presently exercisable options (or
         those exercisable within sixty days).  Excludes an additional 60,002
         shares issuable pursuant to options which are not currently
         exercisable (or exercisable within sixty days).
(2)      Represents shares subject to presently exercisable options (or those
         exercisable within sixty days).  Excludes an additional 20,002 shares
         issuable pursuant to options which are not currently exercisable (or
         exercisable within sixty days).
(3)      Mr. Johnson owns 5,000 shares of record.  Includes 63,333 shares
         subject to presently exercisable options (or those exercisable within
         sixty days).  Excludes an additional 31,667 issuable pursuant to
         options which are not currently exercisable (or exercisable within
         sixty days).
(4)      Mr. Leary owns no shares of record.  As a general partner or an
         executive officer of entities controlling Sunwestern Investment Fund,
         Sunwestern Capital, Ltd., Sunwestern Investment Fund II and Sunwestern
         Cayman 1984 Partners, Mr. Leary may be deemed to be the beneficial
         owner of shares owned by such entities.  Mr. Leary disclaims
         beneficial ownership of the shares held by such entities.
(5)      Includes 41,000 shares subject to presently exercisable options (or
         those exercisable within sixty days).  Excludes an additional 5,000
         shares issuable pursuant to options which are not currently
         exercisable (or exercisable within sixty days).
(6)      Includes 17,000 shares subject to presently exercisable options (or
         those exercisable within sixty days).  Excludes an additional 5,000
         shares issuable pursuant to options which are not currently
         exercisable (or exercisable within sixty days).
(7)      Mr. Mihalovich owns no shares of record.  As Vice President of Sears
         Product Services, a division of Sears, Roebuck and Co., Mr. Mihalovich
         may be deemed to be the beneficial owner of shares owned by Sears,
         Roebuck and Co.  Mr. Mihalovich disclaims beneficial ownership of the
         shares held by Sears, Roebuck and Co.
(8)      Mr. Salter owns no shares of record.  As Vice President for Home
         Appliances & Electronics, Sears Brand Central, a division of Sears,
         Roebuck and Co., Mr. Salter may be deemed to be the beneficial owner
         of shares owned by Sears, Roebuck and Co.  Mr. Salter disclaims
         beneficial ownership of the shares held by Sears, Roebuck and Co.
(9)      Mr. Rivelli owns 16,000 shares of record.  As a general partner or an
         executive officer of entities controlling Sunwestern Investment Fund
         II and Sunwestern Cayman 1984 Partners, Mr. Rivelli may be deemed to
         be the beneficial owner of shares owned by such entities.  Mr. Rivelli
         disclaims beneficial ownership of the shares held by such entities.
(10)     Mr. Martin owns no shares of record.  As Divisional Vice
         President-Planning and Analysis of Sears, Roebuck and Co., Mr. Martin
         may be deemed to be the beneficial owner of shares owned by Sears,
         Roebuck and Co.  Mr. Martin disclaims beneficial ownership of the
         shares held by Sears, Roebuck and Co.
(11)     Includes 577,329 shares subject to presently exercisable options (or
         those exercisable within sixty days).  Excludes an additional 121,671
         shares issuable pursuant to options which are not currently
         exercisable (or exercisable within sixty days).





                                       3
<PAGE>   6
                                     ITEM 1
                             ELECTION OF DIRECTORS

         At the Annual Meeting pursuant to which this Proxy Statement is being
distributed, and assuming the presence of a quorum, eight directors are to be
elected by a plurality of the votes cast by the holders of shares entitled to
vote.  A plurality means that the nominees with the largest number of votes are
elected as directors up to the maximum number of director positions to be
filled at the meeting.  Votes withheld are not counted in the number of votes
cast in the election of directors.  Under applicable Delaware law, in
tabulating the vote, broker non-votes will not be considered present and will
have no effect on the vote.  Each outstanding share of common stock entitles
the holder thereof to one vote with respect to the election of the eight
director positions to be filled at this meeting.  The nominees for director are
Charles F. Bayless, Nathaniel P. Turner, James F. Leary, Steven J. Keane,
Daniel A. Mihalovich, William L. Salter, Patrick A. Rivelli, and Steven A.
Martin.  All of the nominees are presently directors of the Company.  For
information concerning the backgrounds of the current directors, see "Directors
and Executive Officers" below.

         THE ENCLOSED PROXY, IF PROPERLY SIGNED AND RETURNED, AND UNLESS
AUTHORITY TO VOTE IS WITHHELD, WILL BE VOTED FOR THE ELECTION OF THESE SEVEN
NOMINEES.  The Board of Directors has no reason to believe that any of such
nominees will be unable to serve if elected.  In the event any of such nominees
become unavailable for election, votes will be cast, pursuant to authority
granted by the enclosed Proxy, for such substitute nominee as may be designated
by the Board of Directors.  All directors serve for a term of one year and
until their successors are elected.  THE BOARD OF DIRECTORS RECOMMENDS THAT
STOCKHOLDERS VOTE FOR THE ELECTION OF EACH OF THE EIGHT NOMINEES.

                        DIRECTORS AND EXECUTIVE OFFICERS

         The directors and executive officers of the Company are:

<TABLE>
<CAPTION>
              NAME                         AGE                               POSITION     
         --------------                    ---                          ------------------
         <S>                               <C>                          <C>   
         Charles F. Bayless                53                           President, Chief Executive
                                                                        Officer and Director

         Thomas W. O'Brien                 48                           Executive Vice President

         Neil A. Johnson                   55                           Senior Vice President, Finance,
                                                                        Chief Financial Officer, Treasurer
                                                                        and Secretary

         Nathaniel P. Turner               57                           Director

         James F. Leary                    65                           Director

         Stephen J. Keane                  66                           Director

         Daniel A. Mihalovich              51                           Director

         William L. Salter                 52                           Director

         Patrick A. Rivelli                58                           Director

         Steven A. Martin                  45                           Director

</TABLE>




                                       4
<PAGE>   7
         Charles F. Bayless has served as President, Chief Executive Officer
and a director of the Company since May 1988.  Mr. Bayless has been associated
with software and data processing service companies for over 28 years.  Prior
to joining the Company, Mr. Bayless served in senior officer positions with
Louisiana National Bank, University Computing Company (presently UCCEL), Tres
Systems, Inc. (presently a Control Data subsidiary) and Execucom Systems
Corporation.  Mr. Bayless has served as a director and President of the Texas
Computer Industry Council.

         Thomas W. O'Brien has served as Executive Vice President and Chief
Operating Officer of the Company since June 1989.  Prior to Mr. O'Brien's
employment by the Company, he provided services to the Company as a consultant.
Prior to that, Mr. O'Brien was employed by BPI Systems, a publicly traded PC
accounting software company, as its Senior Vice President of Operations.
Responsibilities with BPI included systems development, OEM relations,
manufacturing, MIS and administration.  Mr. O'Brien was appointed by the Lt.
Governor of Texas to two terms on the Automated Information Systems Advisory
Council.  He holds a BBA in Industrial Management from the University of Texas
at Austin.

         Neil A. Johnson has served as Senior Vice President, Finance,
Treasurer and principal financial officer since March 1994.  Since April 1995,
he has also served as secretary and principal accounting officer.  Previously,
he served as Senior Vice President of Finance and Administration and Chief
Financial Officer of Shared Systems, an application software company acquired
in 1993 by Stratus Computer, Inc.  Prior to that, Mr. Johnson served as the
Southwest Region Energy Industry Consulting Partner with the accounting firm of
Coopers & Lybrand.  He has held financial and operating management positions
with Earth Resources Company, a diversified petroleum refining and marketing
and metals mining company, acquired by Mapco, Inc. in 1981, with Dresser
Industries, Inc. and other energy concerns.  His management and consulting
experience includes significant international business in the technology and
energy industries.  Mr. Johnson is a Certified Public Accountant and holds a
Bachelor of Business Administration degree in Accounting from Texas Tech
University.

         Nathaniel P. Turner has served as a director since January 1990.  Mr.
Turner is a founder of Paul & Turner, Inc., a management consulting firm
serving the computer and telecommunications industries. Paul & Turner's areas
of practice include process reengineering for the marketing, sales and customer
service functions as well as development of custom executive education
programs.  Prior to employment with Paul & Turner, Mr. Turner served in senior
management positions with Cullinane Corporation, University Computing Company,
Louisiana National Bank, and Cameron Iron Works.  Mr. Turner currently serves
as a director of the Flagship Group, Inc., a publisher of vertical market
application software for small systems.  Mr. Turner has also served as a
director of two other software companies and as an officer and director of the
Texas Computer Industry Council.  Mr. Turner holds undergraduate degrees from
Cornell University and the University of Texas as well as an M.B.A. from
Harvard University.

         James F. Leary has served as a director of the Company from January
1986 through January 1990 and since March 1993.  Mr. Leary is the founding
general partner of the Sunwestern Investment Group.  He is a general partner of
Sunwestern Investment Fund and Sunwestern Investment Fund II.  In addition, Mr.
Leary is a director or an executive officer of certain entities affiliated with
such Sunwestern Funds.  Certain Sunwestern entities are principal stockholders
of the Company.  Prior to founding the Sunwestern Investment Group, Mr. Leary
served as Senior Executive Vice President and Chief Financial Officer of the
Associates Corporation of North America, Dallas, Texas, a multinational
financial services company, where he was in charge of venture capital
activities.  Prior experience includes senior positions with National Bank of
North America (New York, New York) and CIT Financial Corporation (also in New
York) where he was in charge of venture capital activities.  Mr. Leary 
received a B.S. from Georgetown University, an M.B.A. in Banking and Finance 
from New York University, and attended the Advanced 




                                       5
<PAGE>   8
Management Program at the Harvard Graduate School of Business.  Mr. Leary also
serves as a director of Search Capital Group, Inc., a NASDAQ listed company
engaged in financial services.

         Stephen J. Keane has served as a director of the Company since March
1993.  Mr. Keane currently serves as a director of Novadyne Computer Systems, a
private company engaged in third party maintenance work primarily for
minicomputer and communication systems; Storage Technology Corp., a public
company engaged in supplying memory system components for IBM and other
mainframe markets; and Summagraphics, Inc., a public company engaged in
supplying digitizing tablets and plotting systems to the CAD/CAM and
microcomputer markets.  Mr. Keane is a founding member of the Forum of
Corporate Directors, Orange County.  Mr. Keane formerly served as President of
Sorbus Division; President of Basic Four Division; a member of the management
committee and a director for Management Assistance, Inc.; Vice President of
Mohawk Data Sciences; Founder, President and CEO of Bucode, Inc.; and various
corporate management positions with Potter Instrument, Sperry Corp. and Liberty
Products.  Mr. Keane received a Bachelors of Mechanical Engineering from
Polytechnic Institute and an M.S. in Management from Columbia University.

         Daniel A. Mihalovich has served as a director of the Company since
July 1993.  Mr. Michalovich currently serves as Vice President, Product
Services of Sears, Roebuck and Co., a principal stockholder of the Company.  He
joined Sears in 1966 and served in a number of merchandising positions and
retail store management positions before moving into general management in
1986.  In March 1992 he transferred to headquarters in Chicago as national
general manager of store operations, South, serving in that position until he
was elected Vice President, Product Services, in April 1993 where he is
responsible for service, repair parts and technical services.  Mr. Mihalovich
is a graduate of Drake University.

         William L. Salter has served as a director of the Company since July
1993.  Mr. Salter currently serves as Vice President and General Manager, Home
Appliances and Electronics, which is the Sears Brand Central unit of Sears,
Roebuck and Co., a principal stockholder of the Company.  Mr. Salter joined
Sears in 1965 and served in various merchandising and general management
positions until 1983 when he was named group retail manager for home appliances
and electronics at the company's headquarters in Chicago.  In 1985, he joined
Discover Card at Dean Witter Financial Services Group as vice president of
marketing and was promoted to senior vice president of marketing for the
Discover Card in 1987.  Mr.  Salter returned to Sears Merchandise Group in 1988
as project manager in the Brand Central unit and became national business
manager for Brand Central in 1989.  In 1992, he was named general manager of
the Home Improvement group and held this position until his election to his
current position.  Mr. Salter received a Bachelor of Arts degree from Wake
Forest University.

         Patrick A. Rivelli has served as a director of the Company from
February 1993 to July 1993 and since January 1994.  Mr. Rivelli is a founding
general partner of Sunwestern Investment Fund III and a general partner of
Sunwestern Investment Fund II.  He has over 30 years experience in the computer
and electronics industry.  Prior to joining Sunwestern he was a private
investor and consultant to numerous early-stage technology companies.  He was
co-founder and senior vice president responsible for marketing, sales and
engineering for National Micronetics, Inc.  In addition, Mr.  Rivelli held the
position of Chief Engineer at the Ferroxcube Division of North American Philips
and various project management positions at Burroughs Corporation and UNIVAC
(now UNISYS).  He graduated from Northeastern University with a B.S. in
Electrical Engineering and has an M.S. in Engineering from the University of
Pennsylvania.  Mr. Rivelli also serves as a director of VISTA Information
Solutions, Inc., a NASDAQ listed company engaged in the provision of
environmental information.

         Steven A. Martin has served as a director of the Company since
February 1995.  Mr. Martin currently serves as Divisional Vice
President-Planning and Analysis of Sears, Roebuck and Co., a principal





                                       6
<PAGE>   9
stockholder of the Company.  Mr.  Martin joined Sears in such capacity in
January 1993.  Prior to joining Sears, Mr. Martin held planning and project
management positions with Humana, Inc. (1990-1992), a provider of managed
health care products; Batus, Inc. (1982-1990), a conglomerate with interests in
retailing, paper, tobacco and insurance; and the Financial Services Group of
Armco (1979-1982), with interests in property/casualty insurance and equipment
leasing.  Mr. Martin received a B.A. degree from Princeton University and an
MBA degree from the University of Pennsylvania.

         Sally C. Hogue, who had served as principal accounting officer and
secretary, resigned from such positions in April 1995.

         All directors serve for a term of one year and until their successors
are duly elected.  See "EXECUTIVE COMPENSATION-Director Compensation" regarding
director fees and other compensation.

         The Board of Directors met nine times during fiscal 1995.  Each
nominee for director attended at least 75% of the meetings of the Board of
Directors of the Company and Board committees of which he was a member during
fiscal 1995 or the period thereof during which he was a member except for Mr.
Martin who attended one of two meetings held after his appointment to the
Board.  In determining attendance of directors at meetings of the Board of
Directors, the failure of certain directors affiliated with a principal
stockholder of the Company to attend two Board meetings scheduled to consider a
transaction between the Company and such principal stockholder, was not taken
into consideration.

         The Board of Directors has a compensation and stock option committee
which currently consists of James F. Leary , Nathaniel P. Turner and William L.
Salter, an audit committee which currently consists of James F. Leary, Stephen
J. Keane and Nathaniel P. Turner, a strategic planning committee which
currently consists of Nathaniel P. Turner, Stephen J. Keane, Daniel A.
Mihalovich, Patrick A. Rivelli and Charles F. Bayless, and a significant
proposal review committee which currently consists of Nathaniel P. Turner,
Stephen J. Keane, James F. Leary, Patrick A. Rivelli and Charles F. Bayless.

         The compensation and stock option committee administers all stock
option and other compensation plans of the Company, determines all compensation
for corporate officers and other key employees and has the authority to
interview and hire prospective corporate officers and other key employees.  The
compensation and stock option committee met two times during fiscal 1995.

         The audit committee considers the adequacy of the internal controls of
the Company and the objectivity of financial reporting; meets with the
independent certified public accountants, and appropriate Company financial
personnel about these matters; and recommends to the Board the appointment of
the independent certified public accountants.  The audit committee met two
times during fiscal 1995.

         The strategic planning committee reviews strategy, allocation of
corporate resources, business development and capital resources.  The strategic
planning committee did not meet during fiscal 1995.

         The significant proposal review committee is responsible for
reviewing, negotiating and approving certain significant customer (both
existing and prospective) proposals.  The significant proposal review committee
met three times during fiscal 1995.

         Compliance with Section 16(a) of the Securities Exchange Act of 1934.

         Section 16(a) of the Securities Exchange Act of 1934, as amended (the
"Exchange Act") requires each director and executive officer of the Company,
and each person who owns more than 10% of a 



                                       7
<PAGE>   10
registered class of the Company's equity securities to file by specific dates
with the Securities and Exchange Commission (the "SEC") initial reports of
ownership and reports of change in ownership of the Common Stock of the
Company.  Officers, directors and 10% stockholders are required by SEC
regulation to furnish the Company with copies of all Section 16(a) forms they
file.  The Company is required to report in this report any failure of its
directors, executive officers and 10% stockholders to file by the relevant due
date any of these reports during the Company's fiscal year.

         To the Company's knowledge, based solely on its review of the copies
of such reports furnished to it, the following persons failed to file, on a
timely basis, reports required to be filed during the fiscal year ended May 31,
1995:  Charles F. Bayless filed one late report, reporting one transaction not
reported on a timely basis.


                             EXECUTIVE COMPENSATION

EXECUTIVE COMPENSATION.

         Summary Compensation Table.  The following table sets forth certain
information concerning the compensation earned during the Company's last three
fiscal years by the Company's Chief Executive Officer, Executive Vice
President, and Senior Vice President, Finance, the only executive officers of
the Company earning compensation in excess of $100,000 (collectively the "named
executive officers"):

<TABLE>
<CAPTION>
                                          Annual Compensation                Long-Term Compensation
                                    --------------------------------     -------------------------------
                                                                               Awards           Payouts
                                                                         -------------------    --------
                                                              Other
                                                             Annual      Restricted                        All Other
                                                             Compen-       Stock                 LTIP      Compen-
  Name and Principal     Fiscal     Salary       Bonus       sation       Award(s)   Options    Payouts     sation
       Position          Year        ($)          ($)        ($)(1)          ($)       (#)        ($)         ($)
-----------------------------------------------------------------------------------------------------------------------
 <S>                     <C>       <C>           <C>            <C>          <C>      <C>          <C>         <C>
 Charles F. Bayless      1995      170,700       60,000         -            -        50,000       -           -
 President and Chief     1994      148,158       50,000         -            -        50,000       -           -
 Executive Officer       1993      124,200       40,000         -            -          -          -           -

 Thomas W. O'Brien       1995      114,246       20,000         -            -        20,000       -           -
 Executive Vice          1994      100,913       16,000         -            -         3,000       -           -
 President               1993      100,913       10,000         -            -          -          -           -

 Neil A. Johnson         1995      118,333       40,000         -            -        15,000       -           -
 Senior Vice             1994       27,147(3)      -            -            -        40,000       -           -
 President, Finance(2)             
-----------------------------------------------------------------------------------------------------------------------
</TABLE>

-------------
(1)      Certain of the Company's executive officers receive personal benefits
         in addition to salary; however, the Company has concluded that the
         aggregate amounts of such personal benefits do not exceed the lesser
         of $50,000 or 10% of annual salary and bonus reported for any named
         executive officer.
(2)      Such officer was not employed by the Company during fiscal year 1993.
(3)      Represents partial year compensation.

         Employment Agreements.  The Company has written amended employment
agreements with Charles F. Bayless and Thomas W. O'Brien.  Such amended
agreements have no stated term.  Pursuant to Mr. Bayless' amended agreement, he
receives a base salary of not less than $115,000 per year.  Pursuant to such
amended agreement, Mr. Bayless was also granted options to purchase 150,000
shares 



                                       8
<PAGE>   11
of common stock under the Company's 1988 stock option plan and options to
purchase 100,000 shares of common stock in accordance with the terms of the
amended employment agreement.  Pursuant to Mr. O'Brien's amended agreement, he
receives a base salary of not less than $93,500 per year.  Pursuant to such
amended agreement, Mr. O'Brien was also granted options to purchase 60,000
shares of common stock under the Company's 1988 stock option plan and options to
purchase 40,000 shares of common stock in accordance with the terms of the
employment agreement.  Pursuant to such amended agreements, Messrs. Bayless and
O'Brien will have a reasonable opportunity to earn a minimum of 15% and 10%,
respectively, of their respective base salaries in bonuses pursuant to annual
bonus plans adopted by the Board of Directors.

         Stock Option Grant Table.  The following table sets forth certain
information concerning options granted to the named executive officers during
the Company's fiscal year ended May 31, 1995:

                       OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                           NUMBER OF SHARES OF        PERCENT OF TOTAL
                         COMMON STOCK UNDERLYING     OPTIONS GRANTED TO     EXERCISE OR BASE
                             OPTIONS GRANTED            EMPLOYEES IN              PRICE           EXPIRATION
        NAME                     (#)(1)                 FISCAL YEAR              ($/SH)              DATE
-------------------------------------------------------------------------------------------------------------------------
 <S>                            <C>                        <C>                    <C>            <C>
 Charles F. Bayless             50,000(1)                  23.09%                 $4.12          July 11, 2004

 Thomas W. O'Brien              20,000(1)                   9.24                   4.12          July 11, 2004

 Neil A. Johnson                15,000(1)                   6.93                   4.12          July 11, 2004
-------------------------------------------------------------------------------------------------------------------------
</TABLE>
----------------
(1)      All such incentive options were granted on July 12, 1994 for the
         number of shares indicated at an exercise price equal to 100% of the
         fair market value of the common stock on the date of grant.  The
         options become exercisable in three equal annual increments commencing
         on the date of grant.

         Stock Option Exercises and Holdings Table.  The following table
provides information concerning the exercise of options and the value of
unexercised options held by the named executive officers at May 31, 1995:

                         AGGREGATE OPTION EXERCISES IN
               LAST FISCAL YEAR AND FISCAL YEAR END OPTION VALUES


<TABLE>
<CAPTION>
                         SHARES
                        ACQUIRED
                           ON          VALUE          NUMBER OF UNEXERCISED          VALUE OF UNEXERCISED
                        EXERCISE      REALIZED               OPTIONS                 IN-THE-MONEY OPTIONS
         NAME              (#)          ($)          AT FISCAL YEAR END (#)        AT FISCAL YEAR END ($)(1)
----------------------------------------------------------------------------------------------------------------------
                                                  EXERCISABLE    UNEXERCISABLE     EXERCISABLE    UNEXERCISABLE
----------------------------------------------------------------------------------------------------------------------
 <S>                     <C>          <C>          <C>              <C>            <C>              <C>
 Charles F. Bayless         -            -         316,667          33,333         $694,500         $0(2)

 Thomas W. O'Brien       11,000       $33,650       98,667          13,333          214,920          0(2)

 Neil A. Johnson            -            -          45,000          10,000                0(2)       0(2)
----------------------------------------------------------------------------------------------------------------------

</TABLE>
----------
(1)      Values stated are based on the average of the high and low bid
         quotations of $3.125 per share of the Company's common stock reported
         by NASDAQ on May 31, 1995, the last trading day of the fiscal year,
         and equal the aggregate amount by which the market value of the option
         shares exceeds the exercise price of such options at the end of the
         fiscal year.




                                      9
<PAGE>   12
(2)      The exercise price of the option shares exceeds the market value of
         such options.

         Director Compensation.  Directors who are not employees of the Company
are reimbursed for all reasonable expenses incurred in attending each Board or
Board committee meeting.

         In March 1993, as incentive to contribute to the Company's success,
and pursuant to the terms of two separate Agreements Regarding Compensation of
Outside Directors entered into with Messrs. Turner and Keane, the Company
granted to each such outside director nonqualified options to purchase up to
36,000 shares of common stock, at a purchase price of $1.00 per share.  See
"EXECUTIVE COMPENSATION-Director Option Plans."

         As additional incentive to contribute to the Company's success, a
principal stockholder granted to each outside director options to purchase up
to 22,000 shares, held by such stockholder, at a purchase price of $1.00 per
share.  All of such options, granted in July 1993, have been exercised.

         Each outside director automatically receives a grant of 5,000
nonqualified stock options each year on the fifth business day following the
first public release of the Company's audited earnings report on results of
operations for the preceding fiscal year.  See "EXECUTIVE COMPENSATION-1988 and
1994 Option Plans."

         Each outside director receives an annual fee of $7,500, $1,250 for
each board meeting attended (not to exceed $7,500 in a twelve-month period) and
$300 for each committee meeting attended.

         Stock Option Plans.

         1988 and 1994 Option Plans.  Under the Company's 1988 Stock Option Plan
("1988 Option Plan"), options to purchase up to 450,000 shares of the Company's
common stock may be granted to officers and other key employees of the Company.
Under the Company's 1994 Stock Option Plan (the "1994 Option Plan"), options to
purchase up to 500,000 shares of the Company's common stock may be granted to
employees, outside directors, consultants and advisors of the Company.
Stockholder approval is presently being sought to increase the number of shares
of common stock available for issuance under the 1994 Option Plan from 500,000
to 1,500,000 shares.  See "ITEM 2-AMENDMENT TO INCREASE THE NUMBER OF SHARES OF
COMMON STOCK AVAILABLE FOR ISSUANCE UNDER THE 1994 STOCK OPTION PLAN."  The
1988 and 1994 Option Plans are sometimes collectively referred to as the
"Option Plans."  The Option Plans permit the award of incentive stock options
and nonqualified stock options.  The Option Plans are administered by the
Compensation and Stock Option Committee, with sole discretion, subject to the
terms of the Option Plans, to set the specific terms and conditions granted
under the Option Plans.

         Generally, stock options granted under the Option Plans will be
exercisable at such prices as the Committee establishes but not less than (i)
the market price of the Company's common stock on the date of grant in the case
of an incentive stock option (or 110% of the market price with respect to a
holder of 10% or more), and (ii) 85% of the market price of the Company's
common stock on the date of grant in the case of a nonqualified stock option.
In general, options may be exercised following termination of employment only
to the extent exercisable on the date of such termination and only within three
months of termination.  A longer period may apply if employment terminates
because of disability or death or if the optionee dies during the three-month
period following termination of employment.  Options generally expire
immediately upon termination of employment for cause.  In no event may an option
be exercised more than 10 years after the date of grant (or five years with
respect to a holder of 10% or more in the use of an incentive option).  Under
the Option Plans, stock options may be exercised by payment in cash 





                                      10
<PAGE>   13
of the exercise price with respect to each share to be purchased, by delivering
common stock of the Company already owned by such optionee with a market value
equal to the exercise price, or by a method in which a concurrent sale of the
acquired stock is arranged with the exercise price payable in cash from such
sale proceeds.

         Unless sooner terminated by the Board of Directors, the 1988 Option
Plan terminates on October 14, 1998, and the 1994 Option Plan terminates on
March 1, 2004.  Stock options outstanding on a termination date, will remain
outstanding according to their terms.  Shares covered by an option (or portion
thereof) which expires, terminates or is cancelled for any reason other than
exercise of the option shall again be available for awards under the Option
Plan.

         The 1994 Option Plan provides that each outside director (as defined
therein) will automatically receive a grant of 5,000 nonqualified stock options
each year on the fifth business day following the first public release of the
Company's audited earnings report on results of operations for the preceding
fiscal year.  Each such option will become exercisable in whole or in part on
the first anniversary of the award through the balance of its ten-year term.
Subject to availability of shares allocated to the 1994 Option Plan and not
already reserved for other outstanding stock options, outside directors who
join the Board in the future will in addition receive an initial grant of
options for 15,000 shares, which will become exercisable in five equal
increments beginning on the first anniversary of the award and on each of the
next four succeeding anniversary dates.  Such options will be exercisable for a
term of ten years.  Such options will be awarded upon their appointment or
election to the Board.  Options, once granted and to the extent exercisable,
will remain exercisable throughout their term, regardless of whether the holder
continues as a director.  The option exercise price of the options is equal to
100% of the fair market value of the covered shares of common stock at the time
of grant.

         As of August 31, 1995 options for 836,400 shares of common stock had
been granted under the Option Plans and were outstanding, with a weighted
average exercise price of $2.70 per share, and an additional 57,000 shares were
available for issuance upon exercise of options which may be granted in the
future.  As of August 31, 1995, options to purchase 56,100 shares and 500
shares had been exercised under the 1988 Option Plan and 1994 Option Plan,
respectively.

         Director Option Plans.  In March, 1993, as incentive to contribute to
the Company's success, and pursuant to the terms of two separate Agreements
Regarding Compensation of Outside Directors ("Compensation Contracts") entered
into with Messrs. Turner and Keane, the Company granted to each such outside
director nonqualified options to purchase up to 36,000 shares of common stock,
at a purchase price of $1.00 per share.  The purchase price of the shares of
common stock issuable upon exercise of options granted under the Compensation
Contracts is payable in cash, an equivalent fair market value of common stock,
by cashless exercise procedures, or a combination of the foregoing, and must be
paid in full at the time of exercise of such options.  The purchase price and
the number of shares issuable upon exercise of the options are subject to
adjustments in the event that certain changes in capitalization should occur.

         Each option granted under the Compensation Contracts becomes
exercisable in three cumulative annual installments of 12,000 shares each,
commencing on the effective date of grant.  Each such option, to the extent
exercisable remains exercisable until the tenth anniversary of its effective
date of grant.  As of August 31, 1995 options to purchase 24,000 shares had been
exercised under the Compensation Contracts.

         In the event an optionee dies, the options granted under the
Compensation Contracts may be exercised by the optionee's legal representative,
heir or legatee (as the case may be) at any time prior to 





                                       11
<PAGE>   14
the respective stated expiration dates of the options, to the extent such
options are exercisable prior to the optionee's death.  In the event an optionee
ceases to serve as a director of the Company for any reason other than the
optionee's death, the options granted under the Compensation Contracts may be
exercised at any time prior to the respective stated expiration dates of the
options, to the extent such options were exercisable prior to cessation of the
optionee's service as a director.

         Options granted under the Compensation Contracts are not transferable
except by will or by the laws of descent and distribution.  An option is
exercisable during the lifetime of an optionee only by the optionee.  After the
death of an optionee, the option may be exercised prior to its termination by
the optionee's legal representative, heir or legatee.  The terms of each option
granted under the Compensation Contracts may be amended only upon the written
consent of the Company and the optionee.

         Officer Option Plans.  Up to 140,000 shares of the Company's common
stock are issuable upon exercise of options to two executive officers of the
Company pursuant to two amended employment agreements entered into effective
February 20, 1991.  See "EXECUTIVE COMPENSATION-Employment Agreements."
Pursuant to the terms of the options granted, one of the optionees was granted
nonqualified options to purchase up to 100,000 shares of common stock at $1.00
per share and the other optionee was granted nonqualified options to purchase
up to 40,000 shares at $1.00 per share.

         Each option became exercisable as to all option shares upon the
effective date of grant, February 20, 1991, and will remain exercisable until
the optionee ceases to be employed by the Company.  As of August 31, 1995, no
options had been exercised under these officer option plans.  The options are
not transferable and are exercisable during the lifetime of an optionee only by
the optionee.  The terms of each option granted may be amended only upon
written consent of the Company and the optionee.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Sunwestern Investment Fund, Sunwestern Capital Ltd., Sunwestern
Investment Fund II and Sunwestern Cayman 1984 Partners (collectively the
"Sunwestern Entities"), principal stockholders of the Company, hold certain
demand and piggyback registration rights.  Such rights were granted to the
Sunwestern Entities in connection with various convertible debt financing
transactions.  The Company has agreed to indemnify the holders of securities
which are so registered against certain liabilities under the Securities Act of
1933.  Two of the Company's eight directors are affiliates of the Sunwestern
Entities.

         Renaissance Capital Partners, Ltd. ("Renaissance"), a principal
stockholder of the Company, holds certain piggyback registration rights.  Such
rights were granted to Renaissance in connection with a convertible debenture
financing transaction.  The Company has agreed to indemnify the holders of
securities which are so registered against certain liabilities under the
Securities Act of 1933.

         Sears, Roebuck and Co. ("Sears"), the Company's principal customer and
a principal stockholder, holds certain demand and piggyback registration
rights.  The Company has agreed to indemnify Sears against certain liabilities
in connection with any shares so registered.

         On December 29, 1994, Sears acquired from the Company, in a private
transaction, 3,333,333 shares of the Company's newly issued common stock.  The
stock acquisition was effected pursuant to a stock purchase agreement.
Consideration for the stock acquisition included:  (i) $4.5 million in cash,
(ii) execution of a service agreement providing for a 10-year term, (iii) the
transfer of certain assets including furniture, fixtures, leasehold
improvements and equipment (valued at approximately $1,223,000), and (iv) the
transfer of leasehold interests for two facilities.




                                       12
<PAGE>   15

          After consummation of the stock acquisition, Sears held approximately
65% of the Company's outstanding common stock as compared to approximately 49%
prior to consummation of the stock acquisition.  The stock purchase agreement
provides Sears with the right to acquire additional shares of capital stock
upon the issuance by the Company of additional capital stock (except in certain
limited cases) in order to maintain the same proportion of voting power of the
Company as it owned prior to the issuance.  Under such stock purchase
agreement, the Company has agreed to take reasonable steps not inconsistent
with applicable law or the fiduciary duties of its directors to cause three
nominees of Sears to be included in its authorized slate of nominees at all
meetings of stockholders for the election of directors.  Three of the Company's
directors, all of which are nominees for director, are affiliates of Sears.
Sears is and was, prior to the stock acquisition, the Company's principal
service customer.

         Over 90% of the Company's revenues for fiscal 1995 were attributable
to services provided to Sears pursuant to two service agreements.  The first
service agreement, entered into in May 1993, is for a seven year term and
covers consumer support, parts support, technical support, database
maintenance, home office center support and administrative services.  The
second service agreement, entered into in December 1994, is for a ten year term
and covers parts sales order and repair technician scheduling services.  After
the lapse of any applicable cure periods, each of the agreements is terminable
by either party in the event of non-compliance by the other party with certain
provisions relating to performance of services in accordance with specified
minimum standards, maintenance of required insurance and fulfillment of
indemnity and confidentiality obligations.  Each agreement (or, in some cases,
only a service provided under such agreement) is also terminable by Sears, on
180 days' notice, in certain events as set forth in the respective agreements.
In specified termination situations under the ten-year agreement, during the
first three years of the term of such agreement, Sears is obligated to assume
certain leases and purchase certain assets from the Company, which obligations
abate during such three-year period.

         The Company believes that the transactions referred to above are no
less favorable to the Company than transactions which could have been obtained
from unrelated third parties.  Any future transactions between the Company and
related parties will be approved by disinterested directors and will be on
terms no less favorable than those which could have been obtained from
unrelated third parties.





                                       13
<PAGE>   16
                                     ITEM 2
                   AMENDMENT TO INCREASE THE NUMBER OF SHARES
                     OF COMMON STOCK AVAILABLE FOR ISSUANCE
                     UNDER THE 1994 STOCK OPTION PLAN FROM
                              500,000 TO 1,500,000

         The Company's 1994 Stock Option Plan, which permits the award of
incentive stock options and nonqualified stock options, currently permits the
issuance thereunder of 500,000 shares of common stock.  Options for 450,000
shares are either outstanding or have been previously exercised under the 1994
Stock Option Plan and only 50,000 shares remain available for issuance upon
exercise of options which may be granted in the future.  Additionally, under
the Company's 1988 Stock Option Plan, which permits the issuance of 450,000
shares of common stock, options for 443,000 shares are either outstanding or
have been previously exercised and only 7,000 shares remain available for
issuance upon exercise of options which may be granted in the future.  See
"EXECUTIVE COMPENSATION-Stock Option Plans" for a description of the 1988 and
1994 Stock Option Plans.

         The Board of Directors has approved and is recommending that the 1994
Stock Option Plan be amended to provide that 1,500,000 shares of common stock
be available for issuance thereunder.  The Board believes that such increase is
needed to permit the Company to make additional awards of stock options.  The
1994 Stock Option Plan is desirable and important to the Company's future
success in that it permits the Company to attract and retain qualified
individuals.  Stock options enable the Company to offer its employees and
directors a proprietary interest in the Company and an incentive to work even
harder to promote the Company's success, generally without the cash outlay that
might otherwise be required to obtain comparable results.

         Assuming the presence of a quorum, the affirmative vote of a majority
of the shares of common stock present and entitled to vote at the meeting is
required to amend the 1994 Stock Option Plan.  The enclosed form of Proxy
provides a means for shareholders to vote for the 1994 Stock Option Plan, to
vote against it or to abstain from voting with respect to it.  Each Proxy
received in time for the meeting will be voted as specified therein.  IF A
SHAREHOLDER EXECUTES AND RETURNS A PROXY, BUT DOES NOT SPECIFY HOW THE SHARES
REPRESENTED BY SUCH SHAREHOLDER'S PROXY ARE TO BE VOTED, SUCH SHARES WILL BE
VOTED FOR THE AMENDMENT TO INCREASE THE NUMBER OF SHARES OF COMMON STOCK
AVAILABLE FOR ISSUANCE UNDER THE 1994 STOCK OPTION PLAN.  In determining
whether this proposal has received the requisite number of affirmative votes,
abstentions will be counted and will have the same effect as a vote against
this proposal.  Broker non-votes will not be counted and will have no effect.

         THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR THE
AMENDMENT TO INCREASE THE NUMBER OF SHARES AVAILABLE FOR ISSUANCE UNDER THE
1994 STOCK OPTION PLAN.

                                     ITEM 3
                    RATIFICATION OF SELECTION OF ACCOUNTANTS

         The Board of Directors has selected Price Waterhouse as the
independent accountants of the Company for fiscal 1996.  Price Waterhouse has
served as the independent accountants of the Company since May 1993.  A
representative of Price Waterhouse will be present at the Meeting, will have an
opportunity to make a statement if he or she desires to do so and will be
available to respond to appropriate questions.





                                       14
<PAGE>   17
         THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR
RATIFICATION OF THE SELECTION OF PRICE WATERHOUSE AS THE COMPANY'S INDEPENDENT
ACCOUNTANTS FOR FISCAL 1996.  Assuming the presence of a quorum, the
affirmative vote of a majority of the votes cast by the holders of shares of
common stock present and entitled to vote is required to ratify the selection
of the Company's accountants.  The enclosed form of Proxy provides a means for
stockholders to vote for the ratification of selection of independent
accountants, to vote against it or to abstain from voting with respect to it.
IF A STOCKHOLDER EXECUTES AND RETURNS A PROXY, BUT DOES NOT SPECIFY HOW THE
SHARES REPRESENTED BY SUCH STOCKHOLDER'S PROXY ARE TO BE VOTED, SUCH SHARES
WILL BE VOTED FOR THE RATIFICATION OF SELECTION OF INDEPENDENT ACCOUNTANTS.
Under applicable Delaware law, in determining whether this item has received
the requisite number of affirmative votes, abstentions and broker non-votes
will be counted and will have the same effect as a vote against this item.


                                 OTHER MATTERS

         The Company's management knows of no other matters that may properly
be, or which are likely to be, brought before the meeting.  However, if any
other matters are properly brought before the meeting, the persons named in the
enclosed proxy, or their substitutes, will vote in accordance with their best
judgment on such matters.


                             STOCKHOLDER PROPOSALS

         The Company intends to conduct the next annual meeting of stockholders
in approximately October 1996.  Proposals by stockholders intended to be
present at the annual meeting to be held in 1996 must be received by the
Company by May 18, 1996 to be included in the Company's proxy statement and
form of proxy relating to that meeting.  Such proposals should be addressed to
the Secretary of the Company at the address indicated in this Proxy Statement.

                     COST AND METHOD OF PROXY SOLICITATION

         The accompanying Proxy is being solicited on behalf of the Board of
Directors of the Company.  The expense of preparing, printing and mailing the
form of Proxy and the material used in the solicitation thereof will be borne
by the Company.  In addition to the use of the mails, proxies may be solicited
by personal interview, telephone, telegram, and facsimile by directors,
officers and employees of the Company.  Arrangements may also be made with
brokerage houses and other custodians, nominees and fiduciaries for forwarding
of solicitation materials to the beneficial owners of stock held by such
persons, and the Company may reimburse them for reasonable out-of-pocket
expenses incurred by them in connection therewith.

                                        By Order of the Board of Directors 
                                        Neil A. Johnson 
                                        Secretary





                                       15
<PAGE>   18

                             1994 STOCK OPTION PLAN

                                       OF

                                 MAXSERV, INC.

         1.      PURPOSE.  The purpose of this Plan is to promote the interest
of MaxServ, Inc. (the "Company") and its stockholders by providing an effective
means to attract, retain and increase the commitment of certain individuals and
to provide such individuals with additional incentive to contribute to the
success of the Company.

         2.      ELIGIBILITY.  Options may be granted under the Plan to
employees, outside directors, advisors, and outside consultants of the Company,
or of any parent or subsidiary of the Company (if any) provided, in the case of
consultants or advisors, that such grant be in consideration of bona fide
services rendered by such consultant or advisor and such services not be in
connection with the offer or sale of securities in a capital-raising
transaction.  The Board of Directors or the Committee (defined below), as the
case may be, shall select from such eligible class the individuals to whom
Options shall be granted from time to time.

         3.      ADMINISTRATION OF THE PLAN.  The Plan shall be administered by
a Committee consisting of at least two directors (the "Committee").  No member
of the Committee shall have been, during the one year period prior to service
as an administrator of the Plan, nor shall be, during service as an
administrator, granted or awarded options, rights, or equity securities under
the Plan or under any other plan of the Company or its affiliates except as
permitted under Rule 16b-3 under the Securities Exchange Act of 1934, as
amended.  A quorum of any such Committee shall consist of a majority of the
members of such Committee, or as may be otherwise provided in the Company's
bylaws.  The Committee shall hold meetings at such times and places and conduct
its business at such meetings as it may determine, subject to any express
provisions of the Company's bylaws.  Acts of a majority of the Committee
members attending at a meeting at which a quorum is present, or such acts as
are reduced to or approved in writing by the majority of the members of the
Committee, shall be the valid acts of the Committee.  The Committee shall from
time to time in its discretion determine which individuals shall be granted
Options, the amount of shares covered by such Options, and certain other
specific terms and conditions of such Options subject to the terms and
conditions contained herein, including those concerning outside director
Options as set forth in Section 5(F).

                 The Committee shall have the sole authority and power, subject
to the express provisions and conditions hereof, to construe this Plan and the
Options granted hereunder, and to adopt, prescribe, amend, and rescind rules
and regulations relating to this Plan, and to make all determinations necessary
or advisable for administering this Plan.  The interpretation by the Committee
of any provision of this Plan with respect to any incentive stock option
granted hereunder shall be in accordance with Section 422 of the Internal
Revenue Code of 1986 and the Regulations issued thereunder, as such Section 422
or Regulations may be amended from time to time, in order that the incentive
stock options granted hereunder ("Incentive Stock Options") shall constitute
"incentive stock options" within the meaning of Section 422.  Options granted
under the Plan which are not intended to be Incentive Stock Options are
referred to herein as "Nonqualified Stock Options".  The term "Options" as used
herein shall refer to Incentive Stock Options and Nonqualified Stock Options,
either collectively or without distinction.  The interpretation and
construction by the Committee, if any, of any provisions of the Plan or of any
Option granted hereunder shall be final and conclusive.  No member of the
Committee shall be liable for any action or determination made in good faith
with respect to the Plan or any Option granted hereunder.

         4.      SHARES SUBJECT TO THE PLAN.  Subject to the provisions of
Paragraph 6, the number of shares subject to Options granted hereunder shall
not exceed Five Hundred Thousand (500,000) shares of the Company's authorized
but unissued or reacquired Common Stock (the "Common Stock").  Such number of
shares shall be subject to adjustment from time to time as provided in Section
6.





                                       1
<PAGE>   19
                 Shares that by reason of the expiration, termination,
cancellation or surrender of an Option are no longer subject to purchase
pursuant to an Option granted under the Plan (other than by reason of exercise
of such Option) may be reoptioned hereunder.

         5.      TERMS AND CONDITIONS.

                 (A)      OPTION PRICE.  Each Option shall state the number of
shares that may be purchased thereunder, shall expressly designate such Option
as an Incentive Stock Option or a Nonqualified Stock Option, and shall state
the option price per share (the "Option Price") which shall be paid in the
manner specified in this Section 5(A) in order to exercise such Option, which
Option Price shall not be less than one hundred percent (100%) of the fair
market value of the shares on the day the Option is granted with respect to any
Incentive Stock Option granted hereunder, and not less than eighty-five percent
(85%) of the fair market value of the shares on the day the Option is granted
with respect to any Nonqualified Stock Option.

                          For purposes of the Plan, the fair market value per
share of the Company's Common Stock on any date shall be deemed to be the
average closing price of the Company's Common Stock over a five-business day
period on the principal national securities exchange on which the Company's
Common Stock is then listed or admitted to trading, if the Company's Common
Stock is then listed or admitted to trading on any national securities
exchange.  The closing price shall be the last reported sale price regular way,
or, in case no such sale takes place on such day, the average of the closing
bid and asked prices regular way, as reported by said exchange.  If the
Company's Common Stock is not then so listed on a national securities exchange,
the fair market value per share of the Company's Common Stock on any date shall
be deemed to be the average closing price (the last reported sale price regular
way) over a five-business day period in the over-the-counter market as reported
by the NASDAQ National Market System, if the Company's Common Stock closing
price is then reported on NASDAQ National Market System, or, if the Common
Stock closing price of the Company's Common Stock is not then reported by
NASDAQ National Market System, shall be deemed to be the average over such
five-business day period of the mean of the highest closing bid and lowest
closing asked price each day of the Company's Common Stock in the
over-the-counter market as reported by the National Association of Securities
Dealers Automated Quotation System ("NASDAQ") or, if the Company's Common Stock
is not then quoted by NASDAQ, as furnished by any member of the National
Association of Securities Dealers, Inc. selected from time to time by the
Company for that purpose.  If no member of the National Association of
Securities Dealers, Inc. furnishes quotes with respect to the Common Stock of
the Company, such fair market value shall be determined by resolution of the
Company's Board of Directors.  Notwithstanding the foregoing provisions of this
Section 5(A), if the Board of Directors shall at any time determine that it is
impracticable to apply the foregoing methods of determining fair market value,
the Board of Directors is empowered to adopt other reasonable methods for such
purpose.  The Board or the Committee may, if it deems it appropriate, engage
the services of an independent qualified expert or experts to appraise the
value of the Common Stock.

                          Options under the Plan may be exercised by payment of
the Option Price in cash, by delivery of the equivalent fair market value of
Common Stock or by a "cashless exercise" procedure in which an Optionee is
permitted to exercise an Option by arranging with the Company and his or her
broker to deliver the appropriate Option Price from the concurrent market sale
of the acquired shares, or a combination of the foregoing.  An employee's
withholding tax due upon exercise of a Nonqualified Stock Option may be
satisfied either by a cash payment or the retention from the exercise of a
number of shares of Common Stock with a fair market value equal to the required
withholding tax, as the Optionee and Board or Committee may agree.  For
Optionees who are subject to the reporting and other provisions of Section 16
under the Exchange Act, the election of a partial cash settlement of an Option
in order to satisfy the tax withholding requirements upon exercise of a
Nonqualified Stock Option may be made only during a ten-day "window" period
each fiscal quarter beginning on the third business day following the date of
release of the Company's financial data for the quarter and ending on the
twelfth business day following such date, and shall be subject to the approval
of the Committee.

                          In addition, with respect to the exercise of any
Nonqualified Stock Option, the Board or the Committee shall advise the
Optionee, upon receipt of notice of intent to exercise such Option, of the
income tax withholding consequences to such Optionee of such exercise, the
amount of the appropriate withholding tax and any 





                                       2
<PAGE>   20
other payments due by reason thereof.  Such Optionee must satisfy all of the
preceding payment requirements in order to receive stock upon exercise of such
Option.

                 (B)      OPTION PERIOD.  Any Options granted pursuant to this
Plan must be granted within ten (10) years from the date the Plan was adopted
by the Board of Directors of the Company (March 2, 1994).

                          Each Option shall state the date upon which it is
granted.  Each Option shall be exercisable during such period as is provided
under the terms of the Option, but in no event shall an Option be exercisable
after the expiration of ten (10) years from the date of grant.  Except in the
case of death or disability, Incentive Stock Options may be exercised within
three months (or for such shorter period as may be specified in the particular
option) after termination of employment provided such Options were exercisable
at the date of termination, and Nonqualified Stock Options may be exercised
after termination of employment and/or other service to the Company for such
period as may be specified in the particular Option.  In the event of the
disability of an Optionee, Incentive Stock Options exercisable at the date of
disability may be exercised for up to one (1) year thereafter.  Nonqualified
Stock Options may be exercised following the Optionee's death or disability and
Incentive Stock Options may be exercised following the Optionee's death by such
Optionee or by his or her estate, heirs, or devisees for such period thereafter
as may be specified in the particular Option.

                 (C)      ASSIGNABILITY.  An Option granted pursuant to this
Plan shall be exercisable during his or her lifetime only by the Optionee and
shall not be assignable or transferable by such person (except with the Board's
or Committee's prior written approval, and only in any such additional
circumstances as shall not affect the Plan's qualification with the
requirements of the incentive stock option provisions of the Internal Revenue
Code, the Rule 16b-3 requirements under the Exchange Act, or the plan
eligibility requirements for the use of Form S-8), and shall not be subject to
levy, attachment or similar process.  Upon any other attempt to transfer,
assign, pledge or otherwise dispose of Options granted under this Plan, such
Options shall immediately terminate and become null and void.

                 (D)      LIMIT ON 10% SHAREHOLDERS.  No Incentive Stock Option
may be granted under this Plan to any individual who would, immediately after
the grant of such Incentive Stock Option directly or indirectly own more than
ten percent (10%) of the total combined voting power of all classes of stock of
the Company unless (i) such Incentive Stock Option is granted at an Option
Price not less than one hundred ten percent (110%) of the fair market value of
the shares on the date the Incentive Stock Option is granted, and (ii) such
Incentive Stock Option expires on a date not later than five (5) years from the
date the Incentive Stock Option is granted.

                 (E)      LIMITS ON OPTIONS.  An individual may be granted one
or more Options, provided that the aggregate fair market value (determined as
of the time the Option is granted) of Common Stock for which an individual may
be granted Incentive Stock Options that are first exercisable in any calendar
year (under all stock option plans of the Company and any parent or subsidiary
corporations, if any) may not exceed $100,000.

                 (F)      OUTSIDE DIRECTORS OPTIONS.  All outside directors of
the Company (that is, directors who are not also employees of the Company and
are not affiliated with any entity directly or indirectly owning 5% or more of
any class of stock of the Company) shall be automatically granted Nonqualified
Options for 5,000 shares on an annual basis on the fifth business day following
the first public announcement, filing or release of its net income for the
Company's preceding fiscal year.  Such annually awarded Options shall become
exercisable in whole or in part from time to time upon the first anniversary
following the date of grant.  In addition to such automatic annual awards, each
new outside director elected or appointed to the Company's Board of Directors
on or after March 2, 1994 shall receive upon such election or appointment an
automatic award of Nonqualified Options for 15,000 shares of Common Stock,
which shall become exercisable in five equal installments, beginning on the
first anniversary of the date of grant, with additional installments becoming
exercisable on each of the next four anniversaries.  All of the foregoing
Options, once granted and to the extent they have become exercisable, shall
remain exercisable throughout their term, regardless of whether the holder
continues to serve as a director, and such term shall expire on the tenth
anniversary following the date of grant.  To the extent any such Option is not
yet exercisable upon termination of service, such Option shall be terminated.
The Option Price for all such automatic awards shall be equal to 100% of the 
fair market value of the covered shares of Common Stock at the time of grant.






                                       3
<PAGE>   21

                          The foregoing provisions for automatic grants shall
be subject to approval of such grants and other amendments to the Plan at the
next meeting of the Company's stockholders.  The provisions of this Section
5(F) shall not be amended more than once every six months, other than to
comport with changes in the Internal Revenue Code, Employment Retirement Income
Security Act of 1974 or the rules thereunder.

                 (G)      RIGHTS AS SHAREHOLDER.  An Optionee, or a transferee
by will or inheritance of an Option, shall have no rights with respect to any
shares covered by an Option until the date of the issuance of a stock
certificate for such shares and the recording of such issuance upon the
Company's stock ledger by its duly appointed, regular transfer agent.  No
adjustment shall be made for dividends (ordinary or extraordinary, whether in
cash, securities or other property) or distributions or other rights for which
the record date is prior to such date, except as provided in Section 6 hereof.

                 (H)      ADDITIONAL PROVISIONS.  The Options authorized under
this Plan shall contain such other provisions as the Board or Committee shall
deem advisable, including, without limitation, further restrictions upon the
exercise of the Option.  Any Incentive Stock Option shall contain such
limitations and restrictions upon the exercise of the Option as shall be
necessary in order that the Option shall be an "incentive stock option" as
defined in Section 422 of the Internal Revenue Code of 1986, as amended.

                 (I)      COMPLIANCE WITH SECURITIES LAWS.  At the time of
exercise of any Option, the Company may require the Optionee to execute any
documents or take any action which may then be necessary to comply with the
Securities Act of 1933 and the rules and regulations adopted thereunder, or any
other applicable federal or state laws regulating the sale and issuance of
securities, and the Company may, if it deems necessary, include provisions in
the Options to assure such compliance.  The Company may from time to time
change its requirements with respect to enforcing compliance with federal and
state securities laws, including the request for, or insistence upon, letters
of investment intent, such requirements to be determined by the Company in its
judgment as necessary to assure compliance with said securities laws.  Such
changes may be made with respect to any particular Option or to any stock
issued upon exercise thereof.

         6.      ADJUSTMENTS UPON CHANGES IN CAPITALIZATION.  In the event of
any change in the number of issued and outstanding shares of Common Stock of
the Company which results from a stock split, reverse stock split, the payment
of a stock dividend or any other change in the capital structure of the
Company, such as a merger, consolidation, reorganization or recapitalization,
the Board or Committee shall appropriately adjust (a) the maximum number of
shares which may be issued under this Plan, (b) the number of shares subject to
each outstanding Option, and (c) the Option Price per share thereof, so that
upon exercise of the Option the Optionee shall receive the same number of
shares he or she would have received had he or she been the holder of all
shares subject to such outstanding Options immediately before the effective
date of such change in the number of issued shares of the Common Stock of the
Company.  Any such adjustment shall not result in or entitle the Optionee to
the issuance of fractional shares.  Instead, appropriate adjustments to any
such Option and, in the aggregate, all other options of the Company of the same
class (that is, Incentive Stock Options or Nonqualified Options) held by each
Optionee shall be made so that such Option and other options of the same class,
if any, held by any such Optionee cover the greatest whole number of shares of
the Company's Common Stock which does not exceed the number of shares which
would be covered applying such adjustments in the absence of any restriction on
the issuance of fractional shares.  Any excess fractional share shall be
redeemed in cash at the then-current fair market value of the Common Stock
(determined as provided in Section 5(A) hereof) multiplied by the appropriate
fraction of a share.

         7.      TERMINATION OR AMENDMENT OF THE PLAN.  The Board of Directors
may at any time suspend, amend, or terminate this Plan, provided that, except
as set forth in Section 6 hereof, no amendment may be adopted that will:  (a)
increase the number of shares reserved for Options under this Plan; (b) change
the requirement that the Option Price be at least a specified percentage of the
fair market value of the Company's Common Stock, or (c) change the provisions
required for compliance with Section 422 of the Internal Revenue Code of 1986,
as amended, and regulations issued thereunder except to conform to a change in
the requirements of such law or regulations.  The Board shall not amend this
Plan so as to materially increase the benefits accruing to Optionees under the
Plan or materially modify the requirements for eligibility for participation in
the Plan without the approval of the shareholders of the Company.  No amendment
or termination of the Plan shall, without the consent of the Optionee, alter or
impair any rights or obligations under any Option previously granted under the
Plan.






                                       4
<PAGE>   22


          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
              FOR THE ANNUAL MEETING OF STOCKHOLDERS ON THURSDAY,
                         OCTOBER 19, 1995 AT 9:00 A.M.


         The undersigned hereby appoints Charles F. Bayless and Neil A.
Johnson, each of them, proxies, with the powers the undersigned would possess
if personally present, and with full power of substitution, to vote, at the
annual meeting and at any adjournment thereof, all common shares of the
undersigned in MaxServ, Inc. held of record on the record date, upon all
subjects that may properly come before the meeting including the matters
described in the proxy statement furnished herewith, subject to any directions
indicated on this card.  IF NO DIRECTIONS ARE GIVEN AND THE SIGNED PROXY CARD
IS RETURNED, THE PROXIES WILL VOTE FOR THE ELECTION OF ALL LISTED NOMINEES FOR
DIRECTOR, FOR THE AMENDMENT TO INCREASE THE NUMBER OF SHARES OF COMMON STOCK
AVAILABLE FOR ISSUANCE UNDER THE 1994 STOCK OPTION PLAN, FOR THE RATIFICATION
OF THE SELECTION OF INDEPENDENT ACCOUNTANTS AND AT THEIR DISCRETION ON ANY
OTHER MATTER THAT MAY PROPERLY COME BEFORE THE MEETING OR ANY ADJOURNMENT
THEREOF.

[X] Please mark boxes like this.


THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE FOLLOWING PROPOSALS:

   1.  ELECTION OF DIRECTORS
       [ ] FOR all nominees listed below  [ ] WITHHOLD all nominees listed below
       [ ] PLACE AN "X" IN THIS BOX TO WITHHOLD AUTHORITY TO VOTE FOR ANY 
       INDIVIDUAL NOMINEE AND WRITE THAT NAME FROM THE LIST BELOW ON 
       THE LINE BELOW.
                     ___________________________________

                                    NOMINEES

    CHARLES F. BAYLESS     NATHANIEL P. TURNER     JAMES F. LEARY
    STEPHEN J. KEANE       WILLIAM L. SALTER       DANIEL A. MIHALOVICH
               PATRICK A. RIVELLI     STEVEN A. MARTIN

   2.  AMENDMENT TO INCREASE NUMBER OF SHARES OF COMMON STOCK
       AVAILABLE FOR ISSUANCE UNDER 1994 STOCK OPTION PLAN.  
       [ ]  FOR          [ ] AGAINST          [ ] ABSTAIN

   3.  RATIFICATION OF SELECTION OF INDEPENDENT ACCOUNTANTS
       [ ]  FOR          [ ] AGAINST          [ ] ABSTAIN

The undersigned acknowledges receipt of the formal notice of such meeting and
the accompanying Proxy Statement.

Please sign exactly as name appears on the certificate.  When shares are held
by joint tenants, both should sign.  If a corporation, please sign in full
corporate name by president or other authorized officer.  If a partnership,
please sign in partnership name by authorized person.  When signing as
attorney, executor, administrator, trustee, guardian, officer or partner,
please give full title as such.

                                   PLEASE MARK, SIGN, DATE AND RETURN THE PROXY
                                   CARD PROMPTLY USING THE ENCLOSED ENVELOPE.


                                   ________________________________________
                                   SIGNATURE

                                   ________________________________________
                                   SIGNATURE

                                   DATE:_____________________________, 1995.

[ ] Please "x" here if you plan to attend the meeting and vote your shares.


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