STIFEL FINANCIAL CORP
10-K, 1995-03-31
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                    SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C.  20549
                                     
                                 FORM 10-K
(Mark One)
/x/Annual  report  pursuant  to Section 13 or  15(d)  of  the  Securities
   Exchange Act of 1934 [Fee Required]
   For the fiscal year ended December 31, 1994

/ /Transition  report  pursuant to Section 13 or  15(d)  of  the  Securities
   Exchange Act of 1934 [No Fee Required]
   For the transition period from ___________________ to  _________________.

Commission file number 1-9305
                         STIFEL FINANCIAL CORP.
      (Exact name of registrant as specified in its charter)
         DELAWARE                             43-1273600
(State or other jurisdiction of  (I.R.S. Employer Identification No.)
incorporation or organization)

     500 N. Broadway
   St. Louis, Missouri                       63102-2188
(Address of principal executive offices)     (Zip Code)

Registrant's telephone number, including area code    314-342-2000

Securities registered pursuant to Section 12(b) of the Act:
                                           Name of Each Exchange
       Title of Each Class                 On Which Registered
Common Stock, Par Value $.15 per share     New York Stock Exchange
                                           Chicago Stock Exchange

Preferred Stock Purchase Rights            New York Stock Exchange
                                           Chicago Stock Exchange
Securities registered pursuant to Section 12(g) of the Act:  None

Indicate  by  check mark whether the registrant (1) has filed  all  reports
required to be filed by Section 13 or 15(d) of the Securities Exchange  Act
of 1934 during the preceding 12 months (or for such shorter period that the
registrant  was required to file such report) and (2) has been  subject  to
such filing requirements for the past 90 days.          Yes /x/ No / /

Indicate by check mark if disclosure of delinquent filers pursuant to  Item
405  of  Regulation S-K is not contained herein, and will not be contained,
to  the  best  of registrant's knowledge in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K, or  any
amendment to this Form 10-K. /x/

Aggregate  market  value  of voting stock held  by  non-affiliates  of  the
registrant at March 15, 1995 was $23,760,907.

Shares  of  Common Stock outstanding at March 15, 1995:  4,198,780  shares,
par value $.15 per share.
                                     
<PAGE>

                    DOCUMENTS INCORPORATED BY REFERENCE
Portions  of the Annual Report to Stockholders for the year ended  December
31,  1994 are incorporated by reference to Part II hereof.  Portions of the
Company's  Proxy  Statement  filed with the  SEC  in  connection  with  the
Company's  Annual  Meeting of Stockholders to be held April  25,  1995  are
incorporated  by  reference to Part III hereof.  Exhibit Index  located  on
pages 23 - 25.

<PAGE>

                                  PART I
      
ITEM 1. BUSINESS

Stifel  Financial  Corp. ("Financial") was organized in  fiscal  year  1983
pursuant  to a plan of reorganization whereby Stifel, Nicolaus  &  Company,
Incorporated  ("Stifel,  Nicolaus") became  a  wholly-owned  subsidiary  of
Financial.   Stifel, Nicolaus is the successor to a partnership founded  in
1890.   The  term  "Company"  as  used  herein  means  Financial  and   its
subsidiaries.

The Company offers securities-related financial services through its wholly
owned   operating   subsidiaries,  Stifel,  Nicolaus,  Century   Securities
Associates, Inc., Todd Investment Advisors, Inc. and Pin Oak Capital,  Ltd.
These   subsidiaries   provide  brokerage,  trading,  investment   banking,
investment advisory, and related financial services primarily to  customers
throughout  the  United States from 72 locations.  The Company's  customers
include   individuals,  corporations,  municipalities   and   institutions.
Although the Company has customers throughout the United States, its  major
geographic  area of concentration is in the Midwest.  On February  6,  1995
the   Company  entered  into  an  agreement  whereby,  subject  to  certain
conditions,  it  has  agreed  to sell all of  the  assets  related  to  its
operations in Oklahoma, which consists of 23 retail securities offices  and
a  municipal underwriting, trading, and institutional sales operation,  and
three retail offices in Texas.  During 1994 these operations comprised  14%
of the Company's total revenue.

Principal Sources of Revenue

The  amounts of each of the principal sources of revenue of the Company for
the  calendar year, the five-month transition period and each  of  the  two
prior  fiscal  years is contained on page 18 of the Company's  1994  Annual
Report  to  Stockholders.   Such  information  is  hereby  incorporated  by
reference.

Commissions

During  recent years, most of the Company's securities commissions resulted
from  transactions  with  retail (individual)  investor  accounts.   Retail
commissions  are  charged  on  both  stock  exchange  and  over-the-counter
transactions  in  accordance with the Company's  commission  schedule.   In
certain  cases, discounts from that schedule are granted, usually on  large
trades or to active customers.

The percentage of total commission revenue from institutional customers  is
not  accounted for separately.  Institutional accounts, which are primarily
fixed  income, are serviced primarily by the Company's offices in St. Louis
and  Oklahoma City.  Retail investment executives also receive orders  from
institutional customers from time to time.


<PAGE>

Principal Transactions

The Company trades as principal in the over-the-counter market.  It acts as
both  principal and agent to facilitate the execution of customers' orders.
The  Company  "makes  a market" in various securities of  interest  to  its
customers  through  buying, selling and maintaining an inventory  of  these
securities.  The Company does not engage in a significant amount of trading
for  its own account.  The Company also buys corporate and municipal  bonds
for  its  own account in the secondary market, maintains an inventory,  and
resells  from  that  inventory to other dealers and  to  institutional  and
retail customers.

Investment Banking

The  Company  manages  the  underwriting of both  corporate  and  municipal
securities  and  participates as an underwriter  in  syndicates  of  issues
managed  by other firms.  The corporate and public finance departments  are
responsible   for  originating  underwritings,  mergers  and  acquisitions,
placements,  valuations,  financial  advisory  work  and  other  investment
banking  matters.  The Company acts as an underwriter and dealer  in  bonds
issued  by states, cities and other political subdivisions and may  act  as
manager  or participant in offerings managed by other firms.  The  majority
of  the  Company's  municipal bond underwritings are  originated  and  sold
through  its  offices in Oklahoma City and St. Louis.   Such  underwritings
represent an important part of the Company's revenues.  As a result of  the
negative  publicity  surrounding the ongoing formal  investigation  by  the
Securities and Exchange Commission (SEC) into certain municipal bond issues
managed  by  the  Oklahoma City office, the Company's ability  to  generate
future municipal bond underwritings in Oklahoma has been seriously impaired
(see  also Item 7.  Management Discussion and Analysis and Note  H  of  the
Consolidated Financial Statements incorporated by reference herein) and  as
previously noted, the Company has agreed to sell the assets of its Oklahoma
City based public finance operation.

Management  expects the level of production of municipal bond underwritings
and  related  revenue  generated by the St. Louis  office,  while  somewhat
negatively  impacted by the SEC investigation, to return to  normal  levels
during 1995.

The   management   of  and  participation  in  public  offerings   involves
significant  risks.  An underwriter may incur losses if  it  is  unable  to
resell, at a profit, the securities it has purchased.  Under the Securities
Act  of 1933, other statutes and court decisions, an underwriter is subject
to  substantial liability for misstatements or omissions that are judged to
be   material   in  prospectuses  and  other  communications   related   to
underwritings.  Underwriting commitments cause a charge against net capital
(as defined by Rule 15c3-1 of the Securities and Exchange Commission -- see
"Regulation");  and,  consequently, the aggregate  amount  of  underwriting
commitments  at any one time may be limited by the amount of available  net
capital of the Company.

Other Business

The  Company  has  dealer-sales agreements with  numerous  distributors  of
investment  company shares.  These agreements provide generally for  dealer
discounts ranging up to 5.75 percent of the purchase price, depending  upon
the size of the transaction.

<PAGE>

The  Company  handles  for its customers put and call  option  transactions
traded  on  the  Chicago  Board  Options  Exchange,  Inc.,  American  Stock
Exchange,  Inc., Philadelphia Stock Exchange, Inc., and, to a  much  lesser
extent, in the over-the-counter market.

The  Company  has a wholly owned subsidiary, Century Securities Associates,
Inc.  (CSA),  an introducing broker-dealer.  CSA contracts with independent
licensed brokers to sell securities and other investment products to retail
(individual)  investor  accounts.  The customer  accounts  are  carried  by
Stifel, Nicolaus, the carrying broker-dealer.  CSA is licensed in 50 states
and  has 63 registered representatives.  Management expects CSA to continue
to grow in significance to the Company's operation as a whole.

In  1993  the  Company formed a subsidiary, Stifel Asset  Management  Corp.
(SAM),  to act as a holding company for two investment advisory firms,  Pin
Oak  Capital,  Ltd. (Pin Oak), and Todd Investment Advisors,  Inc.  (Todd).
Pin  Oak,  which operated formerly as the investment advisory  division  of
Stifel,  Nicolaus,  was  formed as an investment advisory  firm  and  began
operations during the five month transition period in 1993.  SAM  purchased
all  of  the outstanding stock of Todd, an investment advisory firm located
in  Louisville, Kentucky, in December 1993.  Both Pin Oak and Todd  provide
investment  advice  and  services to individual,  fiduciary  and  corporate
clients.   Combined assets under management for the two firms  at  December
31, 1994 was approximately $2,297,000,000.  Pin Oak holds registrations  as
an  investment advisor in six states.  Todd is registered as an  investment
advisor in twelve states.

During fiscal 1993, the Company also formed a subsidiary for the purpose of
purchasing  various types of mortgage loans which will be  securitized  and
sold  to  institutional  investors through Stifel, Nicolaus.   Attempts  to
penetrate   that  market  were  unsuccessful  and  the  subsidiary   ceased
operations during 1994.

Various  subsidiaries  of the Company act as General  Partners  in  certain
limited   partnerships  for  which  Stifel,  Nicolaus  has   sold   limited
partnership  interests  to  the  public.   The  subsidiaries  may   receive
distributions upon the dissolution of such partnerships, but the amount and
timing  of receipts of such distributions, if any, cannot be determined  at
this  time  and  are subject to the usual risks and liabilities  associated
with acting as a general partner.

Customer Financing

Securities  are purchased for customers on either a cash or  margin  basis.
The  customer  deposits  less  than the full  cost  of  the  security  when
securities are purchased on a margin basis.  The Company makes a  loan  for
the  balance of the purchase price.  Such loans are collateralized  by  the
securities  purchased.  The amounts of the loans are subject to the  margin
requirements  of  Regulation T of the Board of  Governors  of  the  Federal
Reserve System, New York Stock Exchange, Inc. ("NYSE") margin requirements,
and  the  Company's internal policies, which usually are  more  restrictive
than  Regulation  T  or  NYSE  requirements.  In  permitting  customers  to
purchase  securities on margin, the Company is subject to  the  risk  of  a
market  decline  which could reduce the value of its collateral  below  the
amount of the customers' indebtedness.


<PAGE>

Research

The   Company's  research  department  provides  retail  and  institutional
customers  information  and recommendations on the securities  of  specific
companies.   These services are rendered without charge.  The Company  also
purchases research services from other firms.
      
Competition

The Company competes with other securities firms, some of which offer their
customers a broader range of brokerage services, have substantially greater
resources,  and may have greater operating efficiencies.  In  addition,  an
increasing  number  of  specialized firms, as well as  banks,  savings  and
loans,  and  other  financial institutions, now  offer  discount  brokerage
services  to  individual  retail customers.  These firms  generally  charge
lower commission rates to their customers without offering services such as
portfolio  valuation, investment recommendations and research.  Competition
from such discount brokerage services may adversely affect revenues of  the
Company  and  other firms providing full retail brokerage services.   Banks
also  compete  with brokerage firms by offering certain investment  banking
and corporate finance services.

Although  the  Company  operates in a competitive  environment,  management
believes  that the expertise acquired in its market area over its  104-year
history,  its  personnel,  and  its equity  capital  provide  it  with  the
resources necessary to compete.

Regulation

The  securities  industry  in the United States  is  subject  to  extensive
regulation  under  federal and state laws.  The SEC is the  federal  agency
charged  with the administration of the federal securities laws.   Much  of
the  regulation  of  broker-dealers, however, has been delegated  to  self-
regulatory   organizations,  principally  the   National   Association   of
Securities  Dealers, Inc., the Municipal Securities Rulemaking  Board,  and
the national securities exchanges, such as the NYSE.  These self-regulatory
organizations adopt rules (which are subject to approval by the SEC)  which
govern  the  industry and conduct periodic examinations of  member  broker-
dealers.   Securities  firms  are  also  subject  to  regulation  by  state
securities commissions in the states in which they are registered.

The  regulations to which broker-dealers are subject cover all  aspects  of
the  securities business, including sales practices, trade practices  among
broker-dealers, capital structure of securities firms, record keeping,  and
the  conduct of directors, officers and employees.  Additional legislation,
changes   in   rules   promulgated  by  the  SEC  and  by   self-regulatory
organizations, and changes in the interpretation or enforcement of existing
laws  and  rules  often  directly  affect  the  method  of  operation   and
profitability   of   broker-dealers.   The  SEC  and  the   self-regulatory
organizations  may conduct administrative proceedings which can  result  in
censures,  fines, suspension or expulsion of a broker-dealer, its  officers
or employees.  The principal purpose of regulation and discipline of broker-
dealers  is  the protection of customers and the securities markets  rather
than the protection of creditors and stockholders of broker-dealers.

<PAGE>
      
As  a broker-dealer and member of the NYSE, Stifel, Nicolaus is subject  to
the  Uniform  Net Capital Rule (Rule 15c3-1) promulgated by the  SEC  which
provides  that  a  broker-dealer doing business with the public  shall  not
permit  its aggregate indebtedness (as defined) to exceed 15 times its  net
capital (as defined) or, alternatively, that its net capital shall  not  be
less than 2 percent of aggregate debit balances (primarily receivables from
customers  and  broker-dealers)  computed  in  accordance  with  the  SEC's
Customer  Protection Rule (Rule 15c3-3).  The Uniform Net Capital  Rule  is
designed  to  measure the general financial integrity and  liquidity  of  a
broker-dealer  and  the minimum net capital deemed necessary  to  meet  the
broker-dealer's  continuing  commitments to its  customers.   Both  methods
allow broker-dealers to increase their commitments to customers only to the
extent  their  net  capital  is deemed adequate  to  support  an  increase.
Management believes that the alternative method, which is utilized by  most
full-service  securities firms, is more directly related to  the  level  of
customer  business.  Therefore, Stifel, Nicolaus computes its  net  capital
under the alternative method.

Under SEC rules, a broker-dealer may be required to reduce its business and
restrict withdrawal of subordinated capital if its net capital is less than
4  percent of aggregate debit balances and may be prohibited from expanding
its business and declaring cash dividends if its net capital is less than 5
percent of aggregate debit balances.  A broker-dealer that fails to  comply
with the Uniform Net Capital Rule may be subject to disciplinary actions by
the SEC and self-regulatory agencies, such as the NYSE, including censures,
fines,  suspension,  or  expulsion.   In  computing  net  capital,  various
adjustments  are made to net worth to exclude assets which are not  readily
convertible into cash and to state conservatively the other assets such  as
a  firm's position in securities.  Compliance with the Uniform Net  Capital
Rule  may  limit those operations of a firm such as Stifel, Nicolaus  which
require  the  use of its capital for purposes of maintaining the  inventory
required  for  a  firm trading in securities, underwriting securities,  and
financing  customer  margin account balances.   Stifel,  Nicolaus  had  net
capital  of  approximately  $12,673,000 at December  31,  1994,  which  was
approximately  8.5  percent of aggregate debit balances  and  approximately
$9,696,000 in excess of required net capital.

Employees

There were 861 individuals employed by the Company as of February 28, 1995.
This includes both full and part-time personnel.

ITEM 2.  PROPERTIES

The   headquarters  and  administrative offices  of  the  Company,  Stifel,
Nicolaus  and CSA are located in downtown Saint Louis, Missouri.   Todd  is
located in Louisville, Kentucky.  Pin Oak is located in New York, New York.
Stifel  Nicolaus has a retail branch office system located  in  13  states,
primarily  in the Midwest.  The Company has a total of 72 locations  in  15
states.  The Company owns one building in Oklahoma City, Oklahoma, which is
utilized for retail branch office space.  All other offices are located  in
leased  premises.  The Company's management believes that  at  the  present
time  the  facilities are suitable and adequate to meet its needs and  that
such  facilities have sufficient productive capacity and are  appropriately
utilized.

<PAGE>

The  Company  also  leases  communication and other  equipment.   Aggregate
annual rental expense for the twelve month period ended December 31,  1994,
for  office  space  and equipment, was approximately  $4,596,000.   Further
information about the lease obligations of the Company is provided in  Note
D to the Consolidated Financial Statements.

ITEM 3.  LEGAL PROCEEDINGS

The  Company is a defendant in several lawsuits and arbitrations,  some  of
which  claim substantial amounts, including punitive damage claims.   While
results  of  litigation and arbitration cannot be predicted with certainty,
management, based on opinions of outside counsel, has provided for  actions
most  likely  of  adverse  disposition and believes  that  the  effects  of
resolution  of  all  such  litigation and arbitration  beyond  the  amounts
provided  will  not  have  a  material  adverse  effect  on  the  Company's
consolidated  financial  position.  However, depending  on  the  period  of
resolution  such effect could be material to the financial  results  of  an
individual operating period.

The Securities and Exchange Commission is conducting a formal investigation
into  possible violations of the federal securities laws in connection with
certain  municipal  bond issues managed by the Oklahoma City  based  public
finance  department  where  the Company was  the  managing  or  co-managing
underwriter.  The Company is cooperating fully with the investigation.   At
this  time  no  action  or claims have been asserted against  the  Company.
However,  management, based on discussions with legal counsel,  is  of  the
opinion  that claims asserted, if any, related to this investigation  would
have no material effect on the Company's financial position.

See  Note  H  to  the  Company's Consolidated Financial  Statements,  filed
herein.

Executive Officers of the Registrant
The following information is furnished pursuant to General Instruction G(3)
of Form 10-K with respect to the executive officers of Financial:

                            Positions or Offices              Position with the
        Name         Age      with the Company                   Company Since

George H. Walker III  64  Chairman of  the  Board  of                  1976
                          Financial and Stifel, Nicolaus      

Gregory F. Taylor     45  President and Chief Executive Officer        1985
                          of Financial and Stifel, Nicolaus   

Mark D. Knott         46  Secretary, Treasurer and Chief Financial     1986
                          Officer of Financial and Senior Vice
                          President and Chief Financial Officer
                          of Stifel, Nicolaus                 

Rick E. Maples        36  Senior Vice President and Director of        1984
                          Investment Banking - Corporate Finance
                          of Stifel, Nicolaus

Michael A. Murphy     44  Senior Vice President - Director of          1989
                          Retail Group of Stifel, Nicolaus

<PAGE>

Lawrence E. Somraty   46  President  of  Century Securities            1977 
                          Associates, Inc.                             

Gerald M. Cole        58  President and Chief Operating Officer        1993
                          of Stifel Asset Management
                          Corp. and Senior Vice 
                          President of Stifel, Nicolaus

Charles R. Hartman    51  General Counsel and Senior Vice President    1994
                          of Stifel, Nicolaus

John H. Noonan        53  Director of Fixed Income Capital Markets     1994
                          and Senior Vice President of Stifel, Nicolaus


The  following  are brief summaries of the business experience  during  the
past five years of each of the executive officers.

   Gerald  M.  Cole joined Stifel, Nicolaus and Stifel Asset Management  in
November,  1993.   He is President and Chief Operating  Officer  of  Stifel
Asset  Management  Corp.  and Senior Vice President  of  Stifel,  Nicolaus.
Prior  to  joining Stifel Asset Management Corp. and Stifel, Nicolaus,  Mr.
Cole  served as Senior Executive Vice President of Kemper Financial Service
Investment  Management,  where he was responsible  for  the  Cash  Products
Group.

   Charles R. Hartman joined Stifel, Nicolaus in June of 1994.  He  is  the
General  Counsel, Senior Vice President and Secretary of Stifel,  Nicolaus.
Prior to joining Stifel, Nicolaus, Mr. Hartman was the Regional Counsel for
the Securities and Exchange Commission in Los Angeles, California and since
April of 1982 a Los Angeles partner in the law firm of Rogers & Wells.

   Mark  D. Knott joined Financial as Treasurer and Chief Financial Officer
and  Stifel, Nicolaus as Chief Financial Officer and Senior Vice  President
in 1986 and was elected Secretary of Financial in 1990.

   Rick E. Maples joined Stifel, Nicolaus in 1984.  He served as First Vice
President and Investment Banker of the Corporate Finance  Department  until
October,  1992,  when  he  became Senior Vice  President  and  Director  of
Investment Banking - Corporate Finance Department of Stifel, Nicolaus.

   Michael  A.  Murphy joined Stifel, Nicolaus in 1989.  He is Senior  Vice
President  and Director of Retail Group of Stifel, Nicolaus.  From  1989  -
1994,  Mr.  Murphy  served as First Vice President and Director  of  Branch
Administration.

   John  H. Noonan joined Stifel, Nicolaus in August of 1994.  He is Senior
Vice  President and Director of the Fixed Income Group of Stifel, Nicolaus.
Prior to joining Stifel, Nicolaus, Mr. Noonan served as Vice President  and
Manager  of  Capital Markets of Nuveen & Co., where he  also  served  as  a
member of the management committee.

  Lawrence E. Somraty has been with Stifel, Nicolaus since 1977.  He served
as   Option   Department  Manager,  Senior  Registered  Options  Principal,
Investment Advisor and Branch Manager.  He became the President of  Century
Securities Associates, Inc. in January 1991.

<PAGE>

   Gregory F. Taylor was branch manager of Stifel, Nicolaus' Chicago branch
from October, 1985 until July, 1988. He became Executive Vice President and
Director of National Sales and Marketing of Stifel, Nicolaus in July, 1988,
Chief Operating Officer in November, 1991 and President and Chief Executive
Officer  as  of  October  26,  1992. He was elected  a  Vice  President  of
Financial in October, 1991 and President and Chief Executive Officer as  of
October 26, 1992.

  George H. Walker III joined Stifel, Nicolaus in 1976, became President of
Stifel, Nicolaus in December, 1978, and became Chairman of Stifel, Nicolaus
in  July, 1982. From the time of the organization of Financial in 1981  Mr.
Walker has served as its Chairman of the Board and, until October 26, 1992,
Mr.  Walker served as its President and Chief Executive Officer. Mr. Walker
is a director of Laclede Steel Company, Laidlaw Corp., and EAC Corporation.
He  is  active in various community activities and is a former Chairman  of
Downtown  St. Louis, Inc. and Webster University. He currently is  Chairman
of the Missouri Historical Society and a trustee of Webster University.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None
<PAGE>
                                  PART II


ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
       MATTERS

a.)  Market Information
The  common stock of Financial is traded on the New York Stock Exchange and
Chicago  Stock Exchange under the symbol "SF."  The high/low  sales  prices
for  Financial's  Common  Stock  for each full  quarterly  period  for  the
calendar year, the five-month transition period, and the most recent fiscal
year are as follows:

                                         Stock Price
                                         High - Low
                    ----------------------------------
                     Year 1994 By Quarter
                    ----------------------------------
                    First             $ 9 7/8 - 8 1/4
                    Second              8 1/2 - 7 1/4
                    Third               7 3/4 - 5 3/4
                    Fourth              5 3/4 - 5 1/4
                    ----------------------------------
                    Transition Period 1993
                    ----------------------------------
                    First             $10 3/8 - 9 1/8
                    Nov. & Dec., 1993   9 5/8 - 8 3/4
                    ----------------------------------
                    Fiscal Year 1993 By Quarter
                    ----------------------------------
                    First             $ 6 3/4 - 5 7/8
                    Second              7 1/4 - 6 1/8
                    Third               8 3/4 - 7 1/8
                    Fourth              9 3/8 - 7 7/8
                    ----------------------------------

b.)  Holders
The  approximate  number of stockholders of record on March  15,  1995  was
3,000.

c.)  Dividends
Dividends paid were as follows:
Record   Payment     Cash     Stock
 Date      Date    Dividend  Dividend

10/13/92 10/27/92   $0.10       5%
03/02/93 03/16/93   $0.025     - -
06/08/93 06/22/93   $0.025     - -
09/07/93 09/21/93   $0.025     - -
10/15/93 10/29/93    - -        5%
12/09/93 12/21/93   $0.03      - -
05/02/94 05/17/94   $0.03      - -
08/02/94 08/16/94   $0.03      - -
11/01/94 10/15/94   $0.03      - -

A  regular  quarterly cash dividend of $0.025 per share was established  on
February 9, 1993.  On November 30, 1993 the regular quarterly cash dividend
was increased to $0.03 per share.
<PAGE>
ITEM 6.  SELECTED FINANCIAL DATA

<TABLE>
                                       Stifel Financial Corp. and Subsidiaries 
                                                  Financial Summary
                                       (In thousands, except per share amounts)
<CAPTION>
                                       Year Ended   Five Months                  
                                      December 31,     Ended                         Year Ended July
                                      ---------------------------------------------------------------------------------
                                          1994     Dec. 31, 1993      1993          1992          1991          1990
<S>                                    <C>           <C>           <C>           <C>           <C>           <C>
Revenues                                                         
Commissions                            $  25,407     $  11,949     $  26,456     $  25,204     $  19,957     $  20,520
Principal transactions                    22,567         9,313        25,201        25,260        19,432        16,084
Investment banking                        11,969        10,885        30,551        29,791        14,030        16,912
Interest                                  10,918         4,057         8,851         9,130         8,613        10,410
Sale of Investment company shares          9,674         4,906        10,741         8,638         5,411         5,528
Sale of unit investment trusts             2,736         1,362         3,220         2,611         2,188         2,218
Sale of Insurance products                 2,207         1,263         1,614         1,676         1,950         2,001
Other                                      8,448         2,720         6,837         5,699         5,635         6,560
                                       ---------     ---------     ---------     ---------     ---------     --------- 
                                          93,926        46,455       113,471       108,009        77,216        80,233
Expenses
Employee compensation & benefits          60,652        29,421        68,657        63,891        46,126        46,908
Commissions & floor brokerage              2,120           845         2,485         2,437         2,055         2,217
Communications and office supplies         8,045         3,090         6,836         6,168         6,706         7,092
Occupancy & equipment rental               9,397         3,333         7,648         7,401         6,929         7,500
Promotional                                2,868         1,231         2,925         2,206         1,604         1,627
Interest                                   6,138         1,763         4,838         5,505         5,892         7,420
Provision for litigation and bad debts     2,467           473         1,237         3,745         4,816         1,953
Restructuring charge                       2,672             0             0             0             0             0
Other operating expenses                   8,788         3,239         7,575         7,588         5,874         4,963
                                       ---------     ---------     ---------     ---------     ---------     ---------
                                         103,147        43,395       102,201        98,941        80,002        79,680
Income (loss) before income taxes  
  and extraordinary credit                (9,221)        3,060        11,270         9,068        (2,786)          553

Provision (Benefit) for Income Taxes
  Current                                 (1,962)        1,352         4,223         2,918           426           693
  Deferred                                (1,756)         (207)            9           445          (426)         (488)
                                       ---------     ---------     ---------     ---------     ---------     ---------
                                          (3,718)        1,145         4,232         3,363             0           205
Income (loss) before extraordinary 
  credit                                  (5,503)        1,915         7,038         5,705        (2,786)          348

Extraordinary Credit -- tax benefit
  from utilization of net operating 
  loss carryforward                          - -           - -           - -           648           - -           - -
                                       ---------     ---------     ---------     ---------     ---------     ---------
Net income (loss)                      $  (5,503)    $   1,915     $   7,038     $   6,353     $  (2,786)    $     348
                                       =========     =========     =========     =========     =========     =========
Per Share Data                                                   
Primary earnings (loss)(a)             $   (1.29)    $    0.44     $    1.68     $    1.59     $   (0.71)    $    0.09
Fully Diluted earnings (loss)(a)           (1.29)         0.39          1.40          1.34         (0.71)         0.09
Cash dividends                              0.09          0.055         0.15          0.00          0.00          0.00
</TABLE>
<PAGE>
ITEM 6.  SELECTED FINANCIAL DATA (Continued)

<TABLE>
                                       Stifel Financial Corp. and Subsidiaries 
                                                  Financial Summary
                                         (In thousands, except percentages)
<CAPTION>
                                       Year Ended   Five Months                  
                                      December 31,     Ended                         Year Ended July
                                      ---------------------------------------------------------------------------------
                                          1994     Dec. 31, 1993      1993          1992          1991          1990
<S>                                    <C>           <C>           <C>           <C>           <C>           <C>
Other Data                                                       
Total Assets                           $ 222,208     $ 288,203     $ 196,539     $ 191,059     $ 121,997     $ 148,654
Long-term obligations                  $  11,520     $  11,520     $  10,000     $  10,000     $  10,000     $  10,000
Stockholder's equity                   $  34,226     $  40,609     $  38,995     $  31,597     $  24,740     $  27,512
Net income as % average equity            * N.M.         4.81%        19.94%        22.55%        * N.M.         1.25%
Net income as % revenues                  * N.M.         4.12%         6.20%         5.88%        * N.M.          0.4%
Average common shares and share
  equivalents outstanding (a):
Primary                                    4,253         4,312         4,199         3,995         3,942         4,043
Fully Diluted                              5,539         5,598         5,541         5,281         3,942         4,043
</TABLE>
(a) Retroactively restated to reflect the 5 percent stock dividends declared
       September 9, 1992, September 14, 1993, and January 24, 1995.
* Not Meaningful


The  information called for in items 7 and 8 of Part II is set forth on the
pages listed below of the Company's 1994 Annual Report to Stockholders  and
is incorporated herein by reference:

                                                                    Pages In
                                                                 Annual Report
                                                                To Stockholders

ITEM 7. Management's Discussion and Analysis of
      Financial Condition and Results of Operation.               7 through 14
      
ITEM 8. Financial Statements and Supplementary Data.             15 through 33

      
ITEM 9. Changes in and Disagreements with Accountants on
      Accounting and Financial Disclosure

     None
                                     
                                     
                                 PART III

ITEMS 10 THROUGH 13

Financial  intends  to file with the Securities and Exchange  Commission  a
definitive  proxy  statement  pursuant  to  Regulation  14A  involving  the
election  of directors not later than 120 days after the end of its  fiscal
year  ended December 31, 1994.  Accordingly, except to the extent  included
in  Part  I  under the caption "Executive Officers of the Registrant",  the
information  required by Part III (Items 10, 11, 12 and 13) is incorporated
herein  by reference to such definitive proxy statement in accordance  with
General Instruction G(3) to Form 10-K.
<PAGE>

                                  PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) The following documents are filed as a part of this report:
                                                            Reference page(s)
                                                            Annual Report to
                                                              Stockholders
  1. The following consolidated financial statements of
      Stifel Financial Corp. and subsidiaries, included on
      pages 15 through 24 in the 1994 Annual Report to
      Stockholders, are incorporated by reference in Item 8
  
     Report of Independent Accountants                             15
  
     Consolidated Statements of Financial Condition --
      December 31, 1994 and December 31, 1993                     16-17
  
     Consolidated Statements of Operations --
      Year ended December 31, 1994, five-month
      transition period ended December 31, 1993 and
      fiscal years ended July 30, 1993 and July 31, 1992           18
  
     Consolidated Statements of Stockholders' Equity --
      Year ended December 31, 1994, five-month
      transition period ended December 31, 1993 and
      fiscal years ended July 30, 1993 and July 31, 1992           21
  
     Consolidated Statements of Cash Flows --
      Year ended December 31, 1994, five-month
      transition period ended December 31, 1993 and
      fiscal years ended July 30, 1993 and July 31, 1992          19-20
  
     Notes to Consolidated Financial Statements                   22-32
  
  2. The following consolidated financial statement
     schedules of Stifel Financial Corp. and subsidiaries
     are filed herewith pursuant to ITEM 14(d):
  
      Report of Independent Accountants
  
      Schedule I - Condensed Financial Information of Registrant
      
      Schedule II - Valuation and Qualifying Accounts
      
      All other  schedules for which provision is made  in  the  applicable
      accounting regulations of the Securities and Exchange Commission  are
      not  required under the related instructions or are inapplicable and,
      therefore, have been omitted.
  
  3. Exhibits
     Exhibit No. (Referenced to Item 601(b) of Regulation S-K)
  
    (a)(1) Restated  Certificate  of Incorporation  of  Financial
           filed  with the Secretary of State of Delaware on June 1,  1983,
           incorporated  herein by reference to Exhibit 3.1 to  Financial's
           Registration  Statement  on Form S-1, as  amended  (Registration
           File No. 2-84232) filed July 19, 1983.
<PAGE>  

    (a)(2) Amendment to Restated Certificate of Incorporation  of
           Financial filed with the Secretary of State of Delaware  on  May
           11,  1987, incorporated herein by reference to Exhibit (3)(a)(2)
           to  Financial's Report on Form 10-K for the year ended July  31,
           1987.
  
    (a)(3) Certificate  of Designation, Preferences,  and  Rights
           of  Series  A Junior Participating Preferred Stock of  Financial
           filed  with the Secretary of State of Delaware on July 10, 1987,
           incorporated  herein  by  reference  to  Exhibit  (3)(a)(3)   to
           Financial's  Report  on Form 10-K for the year  ended  July  31,
           1987.
  
    (a)(4) Amendment to Restated Certificate of Incorporation  of
           Financial  filed  with  the Secretary of State  of  Delaware  on
           November  28, 1989, incorporated herein by reference to  Exhibit
           (3)(a)(4) to Financial's Report on Form 10-K for the year  ended
           July 27, 1990.
  
    (b)    Amended  and  Restated  By-Laws of Financial,  incorporated
           herein by reference to Exhibit 3(b)(1) to Financial's Report  on
           Form 10-K for fiscal year ended July 30, 1993.
  
  4.  Note Agreement  dated as of October 15, 1988, between  Financial  and
      Bankers  United  Life  Assurance Company and  Pacific  Fidelity  Life
      Insurance Company, incorporated herein by reference to Exhibit  4  to
      Financial's Report on Form 10-Q for the quarterly period ended  April
      28,  1989.   The Company hereby agrees to furnish the Securities  and
      Exchange Commission copies of such instruments upon request.
  
  10.(a)(1) Employment Agreement with George H. Walker  III  dated
           August  21,  1987, incorporated herein by reference  to  Exhibit
           10(c)  to  Financial's Report on Form 10-K for the  fiscal  year
           ended July 31, 1987.
  
     (a)(2) First  Amendment to Employment Agreement  with  George H. Walker
           III,  incorporated herein by  reference  to  Exhibit 10(a)(2) to
           Financial's Report on Form 10-K for the fiscal year ended July 31,
           1992.
  
     (b)   Form  of Indemnification Agreement with directors dated  as
           of  June  30, 1987, incorporated herein by reference to  Exhibit
           10.2  to Financial's Report on Form 8-K (date of earliest  event
           reported - June 22, 1987) filed July 14, 1987.
  
     (c)   1983   Incentive   Stock   Option   Plan   of   Financial,
           incorporated herein by reference to Exhibit 4(a) to  Financial's
           Registration  Statement on Form S-8 (Registration  File  No.  2-
           94326) filed November 14, 1984.
  
     (d)   1985   Incentive   Stock   Option   Plan   of   Financial,
           incorporated  herein by reference to Exhibit 28C to  Financial's
           Registration  Statement  on Form S-8, as  amended  (Registration
           File No. 33-10030) filed November 7, 1986.
  
<PAGE>

     (e)   1987  Non-qualified  Stock  Option  Plan  of  Financial,
           incorporated   herein   by  reference  to   Exhibit   10(h)   to
           Financial's Report on Form 10-K for the fiscal year  ended  July
           31, 1987.

     (f)   Amendment  to  1983  Incentive  Stock  Option  Plan,  1985
           Incentive Stock Option Plan and 1987 Non-Qualified Stock  Option
           Plan,  incorporated  herein by reference  to  Exhibit  10(f)  to
           Financial's Report on Form 10-K for the fiscal year  ended  July
           28, 1989.

     (g)(1) 1993  Employee  Stock  Purchase  Plan  of  Financial,
           incorporated  herein  by  reference to ANNEX  A  of  Financial's
           Definitive  Proxy  Statement (Registration  File  No.  33-16150)
           filed October 28, 1992.

     (g)(2) First  Amendment  to the 1993  Employee  Stock  Plan  of
           Financial,  incorporated herein by  reference  to  Exhibit  4.5  to
           Financial's   Registration  Statement  on  Form  S-8  (Registration
           File No. 33-53097) filed April 11, 1994.

     (h)   Restricted Stock Agreement effective as of October 1,  1992
           with  Rick  E.  Maples,  incorporated  herein  by  reference  to
           Exhibit  10(l)  to Financial's Report on Form  10-K  for  fiscal
           year ended July 30, 1993.

     (i)   Employment  and Non-Competition Agreement with  Gregory  F.
           Taylor dated July 26, 1993, incorporated herein by reference  to
           Exhibit  10(m)  to Financial's Report on Form  10-K  for  fiscal
           year ended July 30, 1993.
     
     (j)   Dividend   Reinvestment  and  Stock   Purchase   Plan   of
           Financial,  incorporated  herein  by  reference  to  Financial's
           Registration  Statement on Form S-3 (Registration File  No.  33-
           53699) filed May 18, 1994.

  11. Statement   regarding  computation  of  per  share   earnings,   filed
      herewith.
  
  13. Annual  Report to Stockholders for the year ended December  31,  1994.
      Except  for  those  portions  of  pages  expressly  incorporated   by
      reference,  the  1994  Annual Report to Stockholders  is  not  deemed
      filed as part of this Annual Report on Form 10-K.

  21. List of Subsidiaries of Financial, filed herewith.

  23. Consent of Independent Accountants, filed herewith.
  
  27. Financial Data Schedule BD, filed herewith.
  
  
(b)    Reports on Form 8-K:

  There  were  no  reports on Form 8-K filed during the fourth  quarter  of
  Financial's fiscal year ended December 31, 1994.

<PAGE>

  The  Company  filed a report on Form 8-K dated February 22,  1995.   This
  Form  8-K contained information under Item 7.  Financial Statements,  Pro
  Forma  Financial Information and Exhibits.  The exhibit filed was a Press
  Release  dated  February  7, 1995 announcing an  agreement  to  sell  the
  assets   of  the  Oklahoma  division  of  Stifel,  Nicolaus  &   Company,
  Incorporated  (a  wholly-owned subsidiary of Stifel Financial  Corp.)  to
  Capital  West Securities, Inc. ("Capital West Securities"),  an  Oklahoma
  corporation  and  a  wholly-owned subsidiary of  Capital  West  Financial
  Corporation, an Oklahoma corporation.


<PAGE>


                                SIGNATURES
                                     
                                     
    Pursuant  to the requirements of Section 13 or 15(d) of the  Securities
Exchange  Act  of 1934, the registrant has duly caused this  report  to  be
signed on its behalf by the undersigned, thereunto duly authorized, in  the
City of St. Louis, State of Missouri, on the 24th day of March, 1995.



                                     STIFEL FINANCIAL CORP.
                                          (Registrant)




                               By   /s/ Gregory F. Taylor
                                    Gregory F. Taylor
                                    (Principal Executive Officer)



                                    /s/ Mark D. Knott
                                    Mark D. Knott
                                    (Principal Financial and
                                    Accounting Officer)

<PAGE>
         
    Pursuant  to the requirements of the Securities Exchange Act  of  1934,
this report has been signed below by the following persons on behalf of the
registrant on March 24, 1995, in the capacities indicated.


      /s/ George H. Walker III          Chairman of the Board
      George H. Walker III


      /s/ Gregory F. Taylor             President, Chief Executive
      Gregory F. Taylor                 Officer, and Director


      /s/ Belle A. Cori                 Director
      Belle A. Cori


      /s/ Richard F. Ford               Director
      Richard F. Ford


      /s/ John J. Goebel                Director
      John J. Goebel


      /s/ Mark D. Knott                 Director
      Mark D. Knott


      /s/ Robert E. Lefton              Director
      Robert E. Lefton


      /s/ James M. Oates                Director
      James M. Oates


  
  
  
  
<PAGE>  
  
  
                     Report of Independent Accountants
                                     
                                     
                                     
                                     
                                     
                                     
                                     
                                     
Board of Directors
Stifel Financial Corp.
St. Louis, Missouri:


Our  report  on  the consolidated financial statements of Stifel  Financial
Corp. and Subsidiaries has been incorporated by reference in this Form 10-K
from  page 15 of the 1994 Annual Report to Stockholders of Stifel Financial
Corp.  In connection with our audits of such financial statements, we  have
also  audited the related financial statement schedules listed in the index
on page 12 of this Form 10-K.

In  our opinion, the financial statement schedules referred to above,  when
considered in relation to the basic financial statements taken as a  whole,
present  fairly, in all material respects, the information required  to  be
included therein.

                                              /s/ Coopers & Lybrand, L.L.P.


St. Louis, Missouri
February 24, 1995
                                     
                                     
<PAGE>                                     
                                     
        SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                         CONDENSED BALANCE SHEETS
                                     
                          STIFEL FINANCIAL CORP.



                                                Dec. 31, 1994   Dec. 31, 1993
                                                       
ASSETS                                                 

Cash                                            $      9,155     $     9,155
Due from subsidiaries (a)                          4,255,352       4,128,910
Investment in subsidiaries (a)                    36,214,874      41,725,664
Office equipment and leasehold              
  improvements, at cost, less allowances              
  for  depreciation and  amortization  of  
  $13,130,867 and $12,614,660, respectively        4,721,786       4,701,174
Investments, at cost                                 796,393       1,551,979
Goodwill and other intangible assets, net              
  of amortization of $358,536 and                 
  $1,290,527, respectively                         1,279,593      1,390,383
Other assets                                         731,945      1,289,257
                                                 -----------    -----------
  TOTAL ASSETS                                   $48,009,098    $54,796,522
                                                 ===========    ===========
                                                       
LIABILITIES AND STOCKHOLDERS' EQUITY                   
                                                       
Due to subsidiaries (a)                          $    39,456    $   631,375
Obligation under Capital Lease                     1,029,282        931,274
Long-term debt                                    11,520,000     11,520,000
Other liabilities                                  1,193,949      1,104,656
                                                 -----------    -----------
  TOTAL LIABILITIES                               13,782,687     14,187,305
                                                 -----------    -----------
Stockholders' Equity:                                  
Capital stock                                        648,743        617,886
Additional paid-in capital                        18,491,086     17,268,905
Retained earnings                                 17,016,335     24,161,663
                                                 -----------    -----------
                                                  36,156,164     42,048,454
                                                       
Less cost of stock in treasury                     1,731,974      1,240,452
Less unamortized stock awards                        197,779        198,785
                                                 -----------    -----------
  TOTAL STOCKHOLDERS' EQUITY                      34,226,411     40,609,217
                                                 -----------    -----------
  TOTAL LIABILITIES & STOCKHOLDERS' EQUITY       $48,009,098    $54,796,522
                                                 ===========    ===========
(a)  Eliminated in consolidation.

See Notes to Consolidated Financial Statements (Item 8)
                                     
<PAGE>        
        
        SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                (continued)
                                     
                    CONDENSED STATEMENTS OF OPERATIONS
                                     
                          STIFEL FINANCIAL CORP.




                                        Five              
                           Year        Months           Year Ended
                           Ended       Ended 
                         Dec. 31,     Dec. 31,      July 30,     July 31,
                           1994         1993          1993         1992


Revenues:                                                        
                                                                 
     Lease             $2,162,292    $791,330    $1,801,167   $1,755,564
                                                        
     Other                 (7,522)     57,398       520,319       (4,472)
                       -----------   --------    ----------   -----------
                        2,154,770     848,728     2,321,486    1,751,092
                                                                 
Expenses:                                                        
                                                                 
     Depreciation and
       amortization     2,325,301     870,926     2,004,720    1,963,040
                                                                 
     Professional fees    236,506     121,574       549,122      648,007
                                                                
     Miscellaneous        128,882      38,636       258,866       95,929
                       ----------   ---------    ----------   ----------
                        2,690,689   1,031,136     2,812,708    2,706,976
                       ----------   ---------    ----------   ----------
Loss before income taxes (535,919)   (182,408)     (491,222)    (955,884)
                                                                 
Provision (benefit)                                          
   for income taxes:
     Current               53,406     (15,165)      (42,308)    (269,167)
     Deferred             (27,160)    (34,501)     (105,763)    (157,629)
                       ----------   ----------    ----------  -----------
                           26,246     (49,666)     (148,071)    (426,796)
                       ----------   ----------    ----------  -----------
Loss before equity in                                          
  net (loss) income of
  subsidiaries           (562,165)   (132,742)     (343,151)    (529,088)
                                                                 
Equity in net (loss) income                                                  
  of subsidiaries      (4,941,170)  2,048,059     7,381,245    6,881,695
                      ------------ ----------    ----------   ----------
NET (LOSS) INCOME     $(5,503,335) $1,915,317    $7,038,094   $6,352,607
                      ============ ==========    ==========   ==========
                                                                 
                                                             
See Notes to Consolidated Financial Statements (Item 8)
  
<PAGE>
  SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (continued)
                    CONDENSED STATEMENTS OF CASH FLOWS
                          STIFEL FINANCIAL CORP.

                                              Five              
                                 Year         Months         Year Ended
                                 Ended        Ended
                                Dec. 31,     Dec. 31,     July 30,    July 31,
                                  1994        1993         1993         1992
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net (loss) income           $(5,503,335)  $1,915,317  $7,038,094  $6,352,607
 Non-cash items included in                                          
  net (loss) income:
   Depreciation and 
     amortization              2,325,301      870,926   2,004,720   1,963,040
   Unrealized loss on       
     investments                 321,300         - -         - -       69,515
   Loss on sale of assets           - -          - -         - -        1,764
   Deferred tax benefit          (27,160)     (34,501)   (105,763)   (157,629)
   Undistributed loss                                              
     (income) of subsidiaries  4,941,170   (2,048,059) (7,381,245) (6,881,695)
   Amortization of restricted                                       
     stock awards and                                                       
     stock benefits              107,341      421,968     506,373     180,963
                               ---------    ---------   ---------   ---------
                               2,164,617    1,125,651   2,062,179   1,528,565
  Net change in due to/due           
    from subsidiaries          (718,361)     (13,184)   1,094,158      91,786
  Decrease (increase) in     
    other assets               1,365,788     840,208     (195,977)    (44,631)
  Increase in other                                                    
    liabilities                  180,271     156,311      513,107     220,104
                               ---------   ---------    ---------   ---------
CASH PROVIDED BY OPERATING     
  ACTIVITIES                   2,992,315   2,108,986    3,473,467   1,795,824
                               ---------   ---------    ---------   ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Proceeds from:                                                       
   Employee stock purchase plan  611,688     627,587      378,195     346,919
   Exercised options              81,213     110,788      267,319      61,855
   Dividend reinvestment plan        944        - -          - -         - -
 Payments for:                                                         
   Purchase of stock for              
     treasury                 (1,416,932) (1,329,374)    (301,813)    (84,969) 
   Restricted stock awards           - -     (33,937)     (81,449)    (38,265)
   Principal payments                                           
     under capital lease        (710,089)   (263,096)    (590,252)   (583,263)
   Stock dividend               
     fractional share payment        - -      (2,478)         - -         - - 
   Cash dividend                (354,368)   (215,361)    (561,128)        - -
                              ----------- -----------   ----------   ---------
CASH USED FOR FINANCING     
     ACTIVITIES               (1,787,544) (1,105,871)    (889,128)   (297,723)
                              ----------- -----------   ----------   ---------
<PAGE>
  SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (continued)
                    CONDENSED STATEMENTS OF CASH FLOWS
                          STIFEL FINANCIAL CORP.

                                              Five              
                                 Year         Months         Year Ended
                                 Ended        Ended
                                Dec. 31,     Dec. 31,     July 30,    July 31,
                                  1994        1993         1993         1992

CASH FLOWS FROM INVESTING ACTIVITIES:
 Proceeds from:                                                       
   Distributions/sales       
     received on investments      25,000         - -          - -         - - 
   Sales of office                                                 
     equipment and leasehold
     improvements                 24,235         - -       16,430       7,665
   Dissolution of
     subsidiaries                505,000         - -          - -         - -
 Payments for:                                                        
   Investments in
     subsidiaries                    - -      (5,000)    (529,259)        - -
   Acquisition of
     investments                 (52,219)   (250,000)    (487,671)        - -
   Office equipment and                                            
     leasehold improvements   (1,706,787)   (748,115)  (1,583,839) (1,505,766)
                              ----------- -----------  ----------- -----------
CASH USED FOR INVESTING                             
  ACTIVITIES                  (1,204,771) (1,003,115)  (2,584,339) (1,498,101)
                              ----------- -----------  ----------- -----------
Increase in cash                       0           0            0           0
Cash (beginning of period)         9,155       9,155        9,155       9,155
                              ----------- -----------  ----------- -----------
Cash (end of period)              $9,155      $9,155       $9,155      $9,155
                              =========== ===========  =========== ===========

Supplemental Disclosures of Cash Flow Information

  Schedule of Non-cash Investing and Financing Activities
Assumption of debt for        
  acquisition of Todd         $      - -   $1,520,000  $      - -  $      - -
Fixed assets acquired    
  under capital lease            808,000      257,000         - -    1,063,000
Stock dividends        
  distributed                  1,287,000          - -    2,009,000   1,424,000 
                                                                       






See Notes to Consolidated Financial Statements (Item 8)

<PAGE>


             SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
                  STIFEL FINANCIAL CORP. AND SUBSIDIARIES

       COL. A                 COL. B       COL. C       COL. D         COL. E
                                          Additions                      
                            Balance at   Charged to                    Balance
                            Beginning     Costs and                     at End
     Description            of Period     Expenses    Deductions      of Period
Fiscal Year Ended December 31, 1994:
  Deducted from asset                                                          
    account:  Allowances     
    for doubtful accounts  $1,435,058   $        0    $  364,073 (1) $1,070,985
  Deducted from asset                                                     
    account:  Allowances                                                   
    for doubtful notes              
    receivables                     0    3,040,969       480,352 (2)  2,560,617
  Deducted from asset                                                           
    account:  Reserves                                            
    for investments         1,071,007      322,404       420,616 (3)    972,795 
  Deducted from asset                                                           
    account: Reserves for                                           
    securities owned          450,000            0       450,000 (4)          0
Transition Period Ended December 31, 1993:
  Deducted from asset                                                           
    account:  Allowances     
    for doubtful accounts   1,283,800      253,500       102,242 (1)  1,435,058
  Deducted from asset                                                           
    account:  Reserves for      
    for investments         1,071,007           0              0      1,071,007
  Deducted from asset                                                          
    account: Reserves for                                           
    securities owned          450,000           0              0        450,000
Fiscal Year Ended July 30, 1993:
  Deducted from asset                                                          
    account:  Allowances     
    for doubtful accounts   1,455,627      32,500        204,327 (1)  1,283,800
  Deducted from asset                                                          
    account:  Reserves for      
    for investments           727,007     350,000          6,000 (3)  1,071,007
  Deducted from asset                                                          
    account: Reserves for                                           
    securities owned                0     450,000              0        450,000
Fiscal Year Ended July 31, 1992:
  Deducted from asset                                                          
    account:  Allowances     
    for doubtful accounts   4,120,400     739,905      3,404,678 (1)  1,455,627
  Deducted from asset                                                       
    account:  Reserves for      
    for investments         1,992,339     345,000      1,610,332 (3)   727,007

(1)  Uncollected accounts written off and recoveries.
(2)  Uncollected notes written off and recoveries.
(3)  Investments disposed of.
(4)  Securities disposed of.
   
<PAGE>
                               EXHIBIT INDEX
                                     
                  Stifel Financial Corp. and Subsidiaries
                        Annual Report on Form 10-K
                       Year Ended December 31, 1994

Exhibit            
Number                        Description                  


  11.          Statement regarding computation of  
                         per share earnings.

  13.          1994 Annual Report to Stockholders.*  

  21.          Subsidiaries of Stifel Financial Corp.

  23.          Consent of Independent Accountants.

  27.          Financial Data Schedule BD. 


*  Certain  portions of the Annual Report to Stockholders are  incorporated
herein by reference;  the Annual Report to Stockholders is not to be deemed
filed as a part of this Annual Report on Form 10-K.


<TABLE>
                              			    EXHIBIT 11
                       STIFEL FINANCIAL CORP. AND SUBSIDIARIES

                	 STATEMENT REGARDING COMPUTATION OF CONSOLIDATED 
                              			EARNINGS PER SHARE

<CAPTION>
                                                        								Five Months                     
		                                           				Year Ended        Ended                 Years Ended
                                          						Dec 31, 1994    Dec 31, 1993    July 30, 1993   July 31, 1992
                                                ------------    ------------    -------------   -------------
<S>                                             <C>              <C>             <C>             <C>
Pimary
 Income (loss) before extraordinary credit      $(5,503,335)     $ 1,915,317     $ 7,038,094     $ 5,704,307   
 Extraordinary credit - Tax benefit from
  utilization of net operating loss carry-
  forward                                                 --              --              --         648,300
			                                          			------------     -----------     -----------     -----------
 Net income (loss)                              $(5,503,335)     $ 1,915,317     $ 7,038,094     $ 6,352,607
                                          						------------     -----------     -----------     -----------     
 Average number of common shares outstanding
  during the period                               4,145,900        4,175,017       4,085,488       3,943,412
 Additional shares assuming exercise of stock
  options <F1>                                      107,438          137,190         113,310          51,394
                                          						------------     -----------     -----------     -----------
 Common shares and equivalents used to 
  calculate eargings (loss) per share             4,253,338        4,312,207       4,198,798       3,994,806

 Primary earnings (loss) per share              $     (1.29)     $      0.44     $      1.68     $      1.59
                                          						============     ===========     ===========     ===========

Fully Diluted
 Income (loss) before extraordinary credit      $(5,503,335)     $ 1,915,317     $ 7,038,094     $ 5,704,307   
 After-tax interest savings assuming conversion
  of Senior Convertible Notes <F2>                  684,075          293,391         702,553         707,625
Extraordinary credit - Tax benefit from
  utilization of net operating loss carry-
  forward                                                --               --              --         648,300
                                         						 ------------     -----------     -----------     -----------
 Net income (loss)                              $(4,819,260)     $ 2,208,708     $ 7,740,647     $ 7,060,232
                                          						------------     -----------     -----------     -----------
 Average number of common shares outstanding
  during the period                               4,145,900        4,175,017       4,085,488       3,943,412
 Additional shares assuming exercise of stock
  options <F1>                                      107,438          137,190         169,730          51,394
 Additional shares assuming conversion of 
  Senior Convertible Notes <F3>                   1,286,058        1,286,058       1,286,058       1,286,058
                                          						------------     -----------     -----------     -----------
 Common shares and equivalents used to 
  calculate eargings (loss) per share             5,539,396        5,598,265       5,541,276       5,280,864

 Fully diluted earnings (loss) per share        $     (1.29)<F4> $      0.39     $      1.40     $      1.34
                                          						============     ===========     ===========     =========== 
------------------
<FN>
<F1> Represents the number of shares of common stock issuable on the exercise of dilutive employee stock
     options less the number of shares of common stock which could have been purchased with the proceeds 
     from the exercise of such options.  For primary earnings per share computations, these purchases were 
     assumed to have been made at the average market price of the common stock during the period or that 
     part of the period for which the option was outstanding.  For fully diluted earnings per share 
     computations, these purchases were assumed to have been made at the greater of the market price of the
     common stock at the end of the period or average market price of the common stock during the period
     or that part of the period for which the option was outstanding.

<F2> Represents the after-tax interest savings resulting from assumed conversion of $10,000,000 aggregate 
     principal 11.25% Senior Convertible Notes.
 
<F3> Represents the number of shares of common stock issuable upon conversion of $10,000,000 aggregate 
     principal 11.25% Senior Convertible Notes at a conversion price of $7.78 per share.

<F4> Net fully diluted loss per share computes to $0.87 for the year ended December 31, 1994.  Since this is 
     anti-dilutive, fully diluted loss per share is equivalent to primary loss per share.
</TABLE>


ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
         RESULTS OF OPERATIONS

General Business Environment

Stifel Financial Corp. and subsidiaries (the "Company") is principally 
engaged in providing securities brokerage, public and corporate 
investment banking, and investment advisory services to individuals, 
institutions, municipalities, and corporations.  These business 
activities are sensitive to many factors, including the volatility and 
price level of securities markets, securities trading volumes, interest 
rates, inflation, tax policies, and investor sentiment.  The Company has 
historically been highly dependent upon investment banking revenues, 
particularly from the municipal finance area, which vary significantly 
from period to period because of market conditions and the volatility in 
the amount of time and resources (period expenses) required to produce an 
investment banking fee which is recognized when the transaction is 
complete.  Additionally, a significant portion of the Company's expenses 
is relatively fixed.  Consequently, net income can vary significantly 
from period to period.

The securities business is highly competitive.  The Company not only 
competes with national and regional full-service and discount firms, but 
increasingly with other financial institutions such as banks and mutual 
fund companies which sell directly to the public.

The business environment for the securities industry during 1994 was one 
of the most difficult in recent years, particularly for the fixed income 
and other interest rate sensitive areas.  In February 1994, the Federal 
Reserve Board raised the discount rate for the first time in nearly five 
years and subsequently raised short-term rates several more times 
during 1994.  This increase in short-term rates also resulted in higher 
long-term rates which caused significant decreases in bond values and a 
significant slowdown in issuances of municipal securities.  In addition,
the industry suffered decreased retail trading volume in equities resulting
from investor uneasiness over the stock market as a result of the Federal
Reserve Board's actions.

A significant source of the Company's investment banking revenues has 
traditionally originated from Oklahoma municipal securities issuances.  
In addition to the effects of the business environment on municipal 
securities underwriting, the Company's 1994 municipal investment banking 
business was also negatively impacted by the Securities and Exchange 
Commission ("SEC") investigation of certain Oklahoma municipal securities 
issues.  Although there has been no action taken by the SEC against the 
Company, the negative publicity resulting from this investigation, when 
coupled with the previously mentioned general decrease in issuances, has 
caused a near stoppage of the Company's municipal investment banking 
business in the state of Oklahoma.  Additionally, the Company has 
incurred, and expects to continue to incur in 1995, substantial legal 
costs resulting from the SEC investigation.

<PAGE>

In late calendar 1993, because of the factors affecting the municipal 
finance business, management sought to decrease its dependence on that 
source of revenue by strengthening its retail branch system.  

Consequently, the Company pursued an aggressive recruitment of Investment 
Executives and expansion of retail offices.  Additionally, the Company 
added key support staff in such areas as research, money management, and 
product support.

In late 1994, as market conditions deteriorated, it became necessary to 
eliminate unprofitable areas of the firm, including certain of the 
branches opened during 1994.  As a result, during the fourth quarter of 
1994, management and the Board of Directors developed and began 
implementation of a plan to restructure certain operations, primarily 
related to retail sales operations and certain home office management and 
product support functions.  The plan of restructure included 
approximately 70 position eliminations and the closing or downsizing of 
31 office locations.  The Company expects to realize substantial cost 
savings resulting from this restructuring and downsizing.

Additionally, in December 1994, the Company was approached by a group of 
investors (including two current employees and three former employees) 
offering to purchase the Company's operations in Oklahoma and three 
offices in Texas.  After significant negotiations, the Company has 
entered into an agreement to sell the assets of its Oklahoma-based 
operations for cash, secured and subordinated notes, and warrants to 
purchase a minority interest in the newly formed Company.  In 1994, these 
operations accounted for approximately 14% of the Company's revenue.

Upon completion of the plan of restructure, and should the agreement to 
sell the Oklahoma operations and certain Texas offices be consummated as
expected in the second quarter of 1995, the number of retail securities and
other office locations will be reduced from 86 to 40 and the number of 
Investment Executives to just under 300 from 365.  The Company will no 
longer be involved in the municipal investment banking business in 
Oklahoma; however, the Company will provide retail securities clearing 
services for the newly formed company and will be compensated for these 
services.


<PAGE>

Results of Operations

In 1993, the Company changed its fiscal year-end from the last Friday in 
July to a calendar year-end.  Accordingly, results of operations for the 
transition period cover a five-month period.  The following table 
summarizes amounts and percentages of changes in the major categories of 
revenues and expenses for the periods indicated:

<TABLE>
<CAPTION> 
                                            	   Year Ended            Five Months Ended
                                           	Dec. 31,  Dec. 31,       Dec. 31,   Dec. 31,        Fiscal Year
                                              1994  vs  1993         	1993 	vs	 1992          1993  vs  1992
Increase (Decrease)                                  (Unaudited)             (Unaudited)
-----------------------------------------------------------------------------------------------------------------
Amounts in thousands                        	Amount  	Percentage	    Amount  	Percentage    	Amount  	Percentage
-----------------------------------------------------------------------------------------------------------------
<S>                                        <C>         <C>         <C>         <C>         <C>          <C>     
Revenues:
  Commissions                             	$	(2,989)  	(10.5)%    	$ 	1,941    	19.4%     	$ 	1,252	     5.0%
  Principal Transactions                      	(665)   	(2.9)       	(1,969)	  (17.5)	          (59)	   (0.2)
  Investment banking                       	(18,316)  	(60.5)         	(266)   	(2.4)	          760	     2.6
  Interest                                   	1,602    	17.2	          	(44)	   (1.1)	         (279)	   (3.1)
  Sale of investment company shares         	(2,459)  	(20.3)        	1,392	    39.6	         2,103	    24.3
  Sale of unit investment trusts              	(992)  	(26.6)          	508    	59.5	           609 	   23.3
  Sale of insurance products                  	(175)   	(7.3)          	767   	155.0           	(62)   	(3.7)
  Other                                      	2,360    	38.8          	(749)  	(21.6)	        1,138	    20.0
                                           ---------   -------     ---------   ------      ---------    -----
	                                          $(21,634)	  (18.7)%    	$ 	1,580     	3.5%	     $ 	5,462	     5.1%
                                           =========   =======     =========   ======      =========    ===== 
Expenses:
  Employee compensation and benefits      	$(11,567)  	(16.0)     	$ 	3,543    	13.7%    	 $ 	4,766     	7.5%
  Commissions and floor brokerage	             (290)	  (12.0)          	(75)  	 (8.1)	           48	     2.0
  Communications and office supplies           	864    	12.0           	345    	12.6	           668	    10.8
  Occupancy and equipment rental             	1,599    	20.5           	150     	4.7	           247 	    3.3
  Promotional                                 	(200)	   (6.5)          	143    	13.1	           719	    32.6
  Interest	                                  	1,340    	27.9	         	(549)  	(23.7)         	(667)  	(12.1)
  Provision for litigation and bad debts    		1,560   	172.0	         	(632)   (57.4)        (2,508)  	(67.0)
  Restructure charge                         	2,672   * N.M.            		0        0              0        0
  Other operating expenses	                  	1,498    	20.8	           	36     	1.1           	(13)   	(0.2)
                                           ---------   -------     ---------   ------      ---------    ----- 
                                          	$	(2,524)   	(2.4)%    	$ 	2,961     	7.3%  	   $  3,260	     3.3%
                                           =========   =======     =========   ======      =========    =====
* Not meaningful

</TABLE>
<PAGE>

1994 As Compared to 1993

For 1994, the Company had a net loss of $5.5 million, or $1.29 per primary 
share, on revenues of $93.9 million.  During the twelve-month period ended 
December 31, 1993, the Company had net income of $6.2 million, or $1.54 per
primary share, on $115.6 million in revenues.  This $21.6 million (18.7%)
decrease in total revenues was the result of the aforementioned general market
conditions and the changes in the Company's operations.

Revenues declined from 1993 in every major revenue category except interest
income and investment advisory fees.  Commissionable revenue (commissions,
principal transactions, sale of investment company shares, unit investment 
trusts, and insurance products) in the aggregate decreased $7.3 million (10.4%)
from 1993.  This decrease occurred despite significant efforts to upgrade and
add to the retail sales force.  Every major commissionable product area had
decreased revenues from 1993 levels.  The taxable fixed income, syndicate, and
mutual fund areas were off by 11%, 45%, and 20%, respectively, primarily due
to the generally decreased market activity caused by increasing interest rates.
Principal transactions, which includes inventory gains and losses as well as 
commissionable sales credits, was lower in 1994 primarily due to losses in the
Company's equity inventories and substantially lower profits in the fixed
income inventories.  These decreased trading results occurred in traditional
products, as the Company does not carry complex derivative products or
significant amounts of low-priced equities (penny stocks).

In terms of both amount and percentage, the largest decrease in revenues during
1994 occurred in the investment banking area.  Investment banking revenues,
which includes managed fixed income and equity underwriting, financial
advisory, placement, and mergers and acquisition services, decreased $18.3
million (60.5%) from 1993 levels.  Reflecting the historical cyclicality and
volatility of the securities markets, the investment banking area of the
Company had one of its worst years in 1994 following its best year ever in 
1993.  This trend was generally consistent industry-wide.  

The most significant reason for the Company's decrease in this area was 
the sharp fall-off in business in the municipal finance sector.  1993 saw 
a record level of activity as municipal issuers took advantage of low and 
declining interest rates to refinance and restructure outstanding issues 
and issue new debt.  1994 saw a reversal of that interest rate trend which
eliminated the benefits of refundings that were unable to be accomplished
earlier and made new issuances more costly.
  
In addition to the significantly less favorable conditions in the industry
generally, the Company suffered additional decreases in business because of
the activities related to its Oklahoma City-based municipal finance operation. 
Historically, the Company has been a  major underwriter of Oklahoma municipal
issues.  In 1994, in addition to the generally lower issuances of municipal
debt, the Company's revenue generation from Oklahoma issues decreased
substantially in part because of negative publicity relating to the SEC's
investigation of the Company's involvement in transactions in certain Oklahoma
municipal securities.  This investigation, which began in 1993 and continued 
throughout 1994, has not resulted in any actions against the Company, but has
been widely publicized, which has significantly impaired the ability of the
Company to generate investment banking revenues from its Oklahoma operations
and was a significant factor in the Company's decision to pursue the sale of
both its retail and investment banking businesses in Oklahoma.  

<PAGE>

Although affected somewhat by the negative publicity from Oklahoma, it is 
encouraging to note that the St. Louis-based municipal investment banking 
group performed better than the industry, generally, in 1994.  Whereas 
industry sources reported a 44% decline in municipal issuances in 1994, 
the St. Louis-based group's revenues were off only 11%.

Interest income increased $1.6 million (17.2%), and net interest 
(interest income less interest expense) increased $261,000.  The revenue 
increase is due to two factors: higher average customer borrowings and 
higher interest rates charged to customers resulting from the increases 
caused by the Federal Reserve's interest rate hikes.  Because of the 
generally corresponding rise in both rates charged to customers and the 
Company's borrowing rates, the net interest retention percentage 
decreased from 48.5% in 1993 to 43.7% in 1994.

Other revenues, which consists primarily of investment advisory fees and 
account service fees, increased $2.4 million (38.8%).  The most 
significant component of this increase was from investment advisory fees.  
On December 28, 1993, the Company acquired Todd Investment Advisors, Inc. 
("Todd"), an asset management company located in Louisville, Kentucky.  
During 1994, Todd's fees added $1.7 million to the Company's investment 
advisory business.

Total expenses decreased $2,524,000  (2.4%), from $105,671,000 to 
$103,147,000.  While employee compensation and benefits, a major 
component of total expenses, decreased significantly, almost all other 
expense categories increased.  In addition, the Company charged to 
expenses $2,672,000 in the fourth quarter related to a restructuring and 
downsizing plan approved by the Parent Company's Board of Directors (see 
Note P of Notes to Consolidated Financial Statements filed herein).
Employee compensation and benefits decreased $11,567,000 (16%) from 
$72,219,000 to $60,652,000, largely as a result of decreased variable 
compensation which decreased $14,770,000 (29.2%) from $50,506,000 to 
$35,736,000 as a direct result of decreased commissionable revenue and 
profitability.  The decrease was partially offset by an increase in salaries
and benefits which increased $3,997,000 (18.2%) from $21,813,000 to $25,810,000
as a result of the additional home office revenue support staff and the 
opening of new branch locations.  The additions were made to facilitate 
revenue growth and to continue the firm's efforts to expand its retail 
branch system and to increase administrative expertise in key areas.

Commission and floor brokerage decreased $290,000 (12%) from $2,410,000 
to $2,120,000 as a result of decreased commissionable revenue.

Communication and supplies and occupancy and equipment rental increased 
$864,000 (12%) from $7,181,000 to $8,045,000 and $1,599,000 (21%) from 
$7,798,000 to $9,397,000, respectively, as a direct result of 13 
additional branch offices opened in 1994.

Travel and promotion decreased $200,000 (6.5%) from $3,068,000 to 
$2,868,000 as a result of the decreased general business environment.

Interest expense increased $1,340,000 (27.9%) from $4,798,000 to 
$6,138,000 as a result of the Company's increased borrowing rates.  The 
Company's short-term borrowings bore interest at a weighted average of 
6.81% at December 31, 1994, compared to a weighted average of 3.79% at 
December 31, 1993.

<PAGE>

Other expenses increased $1,498,000 (20.5%) from $7,290,000 to $8,788,000 
largely as a result of the increase in professional fees which increased 
$1,407,000 primarily as a result of the ongoing SEC investigation into 
certain municipal bond issues managed by the Oklahoma City-based public 
finance department (see Note H of Notes to Consolidated Financial 
Statements filed herein).

Provision for litigation and bad debt increased $1,560,000 largely as a 
result of reserving for doubtful collection of employee notes receivable 
and advances of $2,467,000 (see Note M of Notes to Consolidated Financial 
Statements filed herein).

In the fourth quarter, the Company charged to expenses $2,672,000 for 
restructuring and downsizing unprofitable and potentially unprofitable 
areas of the firm.  Included in the costs are $1,400,000 net lease 
commitments for 31 closed and reduced office locations; $875,000 for 
approximately 70 terminated employees' severance and extended benefits, 
and reserve for uncollectable notes receivable; $206,000 for leasehold 
improvements related to closed offices; and $191,000 for contractual 
commitments.  The plan of restructuring and downsizing is expected to be 
substantially completed during the first quarter of 1995.

Five Months Ended December 31, 1993 Compared With Five Months Ended 
December 31, 1992

Results of operations for the five-month transition period ended December 
31, 1993, compared to the same five-month period of the previous year 
reflected favorable market conditions experienced by the industry as 
total revenues increased slightly to $46,455,000 from $44,875,000, a 
modest 3.5% increase over a strong five-month period of the previous 
year.  Total expenses, however,  were up 7.3% or $2,961,000 to 
$43,395,000 from $40,434,000 reflecting the costs associated with 
management's commitment to growth and the pursuit of other sources of 
revenues to mitigate market downturns.  Accordingly, net income after tax 
decreased $807,000 (30%) to $1,915,000 from $2,722,000 for the five-month 
transition period compared to the previous year's five-month period.

Commissionable revenue (commissions, principal transactions, sales of 
investment company shares, unit investment trusts, and insurance 
products) for the five-month transition period ended December 31, 1993, 
increased $2,639,000 (10%) to $28,793,000 from $26,154,000 as a result of 
favorable markets for equity products, mutual funds, life insurance, and 
annuity products.  The increase also resulted from an increase in the 
number of experienced full-time Investment Executives, which increased to 
375 at December 31, 1993 from 355 at December 31, 1992.

Sale of investment company shares (mutual funds) increased 40% to 
$4,906,000 from $3,514,000 in 1992's five-month period as a result of the 
continued demand for this product as retail investors sought alternatives 
to low interest-bearing depository products offered by banking 
institutions.  The increase was also reflective of the continued demand 
for these products industry-wide.  

Principal transactions decreased 17% to $9,313,000 from $11,282,000 
primarily as a result of a decrease in sales of taxable fixed income 
products, principally mortgage-backed securities, which were made less 
attractive because of low coupon rates.

<PAGE>

Sales of insurance products increased 155% to $1,263,000 from $496,000 
from the previous five-month period largely as a result of the increased 
demand for annuity and life insurance products precipitated by the 1993 
tax law changes.

Sales of unit investment trusts increased 59% to $1,362,000 from $854,000 
in the same period of the previous year largely as a result of 
management's continued emphasis to provide proprietary offerings and the 
retail investor's continued demand for this product.

Other revenues decreased 22% to $2,720,000 from $3,469,000 in the 
previous year largely as a result of the recognition of a one-time gain 
of $850,000 on the sale of a partnership investment in November 1992.

Investment Banking revenue decreased $266,000 (2.4%) from the comparable 
five-month period in 1992.  Indications are that the public finance 
portion of Investment Banking, which was the most significant portion of 
investment banking and which experienced excellent business conditions 
over the past two years, may not reach levels achieved historically in 
future periods.

Total expenses increased largely as a result of the increase in employee 
compensation and benefits which increased $3,543,000 (13.7%) to 
$29,421,000 from $25,878,000.  The variable portion of compensation and 
benefits increased $2,100,000 to $16,300,000 from $14,200,000 as a result 
of an increase in commissionable revenues and bonuses paid for production 
and profitability of certain functions.

Salaries and the other fixed portions of compensation and benefits 
increased $1,400,000 (17%) to $9,500,000 from $8,100,000 as a result of 
annual salary adjustments (approximately 6% firm-wide), increases in the 
number of branch offices, an increase in the number of Investment 
Executive trainees whose salaries are fixed during their training period, 
and an increase in the number of professional staff in key areas of 
revenue production and direct support such as investment banking, 
trading, and research.  In addition, staff was added to bolster the 
firm's focus on developing alternative sources of revenues.

Communication and supplies, rent and depreciation, and travel and 
promotion, increased $345,000 to $3,090,000 from $2,745,000, $150,000 to 
$3,333,000 from $3,183,000 and $143,000 to $1,231,000 from $1,088,000, 
respectively, as a result of the increase in the number of branch offices 
opened during the period.  The Company added 4 offices over the previous 
year's total.

Interest expense decreased $549,000 to $1,763,000 from $2,312,000 as a 
result of more favorable borrowing rates.

Provision for bad debt and litigation decreased $632,000 to $473,000 from 
$1,105,000 due largely to a decrease in the amount of settlements paid 
for claims by customers which decreased $600,000 to $600,000 from 
$1,200,000.

<PAGE>

Fiscal Year 1993 Compared with Fiscal Year 1992

Fiscal 1993 results reflected the continued momentum gained in fiscal 
1992 as again both total revenues and profitability were record amounts.  
Total revenues increased 5.1 percent to $113,471,000 from the previous 
year's record high of $108,009,000.  Net income rose $685,000 from 
$6,353,000 in fiscal 1992, which included an extraordinary credit of 
$648,000 from utilization of a tax loss carryforward, to $7,038,000 in 
fiscal 1993.

Commissionable revenue (commissions, principal transactions, sales of 
investment company shares, unit investment trusts, and insurance 
products) contributed $3,843,000 or 70 percent of the total revenue 
increase.  The increase resulted from growth in the number of experienced 
full-time Investment Executives, which increased from 330 in fiscal 1992 
to 349 in fiscal 1993, as well as an increase in average productivity per 
Investment Executive.

Sale of investment company shares (mutual funds), up $2,103,000 from 
fiscal 1992 sales of $8,638,000 to $10,741,000 for fiscal 1993, 
contributed 38 percent of the overall increase in revenues.  The increase 
resulted from private investors seeking alternatives to low interest-
bearing depository products offered by banking institutions.  The 
Company's increase in sales of investment company shares was also 
reflective of an industry-wide increase.  

Sale of unit investment trusts increased $609,000 from $2,611,000 in 
fiscal 1992 to $3,220,000 in fiscal 1993 as a result of the Company's 
emphasis on developing proprietary offerings and generally increased 
demand from retail investors for this type of product.

Investment banking revenues increased only slightly from a very strong 
$29,791,000 in fiscal 1992 to $30,551,000 in fiscal 1993 due to sustained 
activity in the new issue market and continued low interest rates which 
contributed significantly to the number of refundings by municipalities.  
During fiscal 1993, the Company managed or co-managed 90 offerings.  This 
number remained relatively unchanged from fiscal 1992 levels.

Gross interest revenue declined $279,000 from $9,130,000 in fiscal 1992 
to $8,851,000 in fiscal 1993, primarily as a result of declining interest 
rates.  However, more efficient financing resulted in lower interest 
expense, which declined $667,000 from $5,505,000 in 1992 to $4,838,000 in 
fiscal 1993.  This resulted in net interest retention of $4,013,000 or 
45.3 percent, up from the fiscal 1992 interest retention of $3,625,000 or 
39.7 percent.

Other revenue increased $1,138,000 to $6,837,000 largely as a result of a 
one-time gain of $850,000 on the sale of an investment by a non-
broker/dealer subsidiary of the Company.  Other revenue also consisted of 
investment advisory fees and account servicing fees, both of which rose 
slightly in fiscal 1993.

<PAGE>

Total expenses rose $3,260,000 in fiscal 1993 to $102,201,000 or 3.3 
percent over the fiscal 1992 amount of $98,941,000.  Employee 
compensation and benefits increased $4,766,000 or 7.5 percent from 
$63,891,000 in fiscal 1992 to $68,657,000 in fiscal 1993.  Compensation 
and benefits is comprised of both variable and fixed components.  The 
variable portion fluctuates with revenue production and profitability.  
Variable compensation increased 4.4 percent from $46,123,000 in fiscal 
1992 to $48,160,000 in fiscal 1993.  The fixed portion of compensation 
(primarily salary) increased $2,087,000 from $13,318,000 in fiscal 1992 
to $15,405,000 in fiscal 1993.  This increase resulted from annual salary 
adjustments and the addition of 19 full-time and 15 part-time branch 
support staff from the opening of 7 new branch offices, an increase of 14 
Investment Executive trainees whose wages are fixed during their training 
period, and the addition of 11 professional staff in key areas of revenue 
production and support such as investment banking, research, and trading.

Communications and supplies, occupancy and equipment, and travel and 
promotion increased $668,000, $247,000, and $719,000, respectively, in 
fiscal 1993.  These increases were directly related to management's 
decision to continue to expand the retail brokerage area through new 
office openings and in increased promotional and advertising costs 
associated with the office openings.

Provision for litigation and bad debts continued its downward trend, 
decreasing $2,508,000 from $3,745,000 in fiscal 1992 to $1,237,000 in 
fiscal 1993.  The decrease resulted from continued efforts to  strengthen 
risk management controls.

Other expenses remained relatively unchanged from $7,588,000 in fiscal 
1992 to $7,575,000 in fiscal 1993.  

Liquidity and Capital Resources

The Company's assets are highly liquid, consisting mainly of cash or 
assets readily convertible into cash.  These assets are financed 
primarily by the Company's equity capital, customer credit balances, 
short-term bank loans, proceeds from securities lending, long-term notes 
payable, and other payables.  Changes in securities market volumes, 
related customer borrowing demands, underwriting activity, and levels of 
securities inventory affect the amount of the Company's financing 
requirements.

During the year ended December 31, 1994, cash and cash equivalents 
increased $383,000.  Cash provided by operating activities of $75,357,000 
was primarily due to decreases in operating receivables of $8,926,000 due 
to decreased borrowing by customers, a decrease in securities owned of 
$63,191,000 due to the firm's decision to decrease its normal inventory 
balances, and an increase in operating payables of $9,918,000 due to timing 
differences of transactions.  These increases in cash from operating 
activities were offset by increases in notes receivables from officers 
and employees of $5,427,000 resulting from the firm's recruiting of 
Investment Executives and other employees.

The increase in cash provided by operating activities was used primarily 
for repayments of short-term borrowings which decreased $71,300,000, 
purchase of treasury shares of $1,417,000, and payment of cash dividends 
of $356,000.

<PAGE>

During the year, Stifel, Nicolaus obtained a revolving subordinated note 
agreement in the amount of $5,500,000.  The note will be used to finance 
underwritings should the need arise.  At December 31, 1994, Stifel, 
Nicolaus had an advance of $50,000 against this revolving subordinated 
note.

The proposed sale of assets of the Oklahoma City-based operations along 
with the plan of restructuring should not have a negative impact on the 
Company's liquidity or capital resources (see Notes P and Q of the Notes 
to Consolidated Financial Statements).

The Company intends to vigorously pursue collection of receivables from 
Investment Executives and other employees who have terminated their 
employment with the Company.  The Company does not anticipate that this 
action will adversely effect liquidity or capital resources (see Note M 
of the Notes to Consolidated Financial Statements).

The Company is presently being investigated by the SEC relating to its 
involvement in certain Oklahoma municipal securities issues (see Note H 
of the Notes to Consolidated Financial Statements).  At this time, no 
action or claim has been asserted against the Company.  However, 
management, based on discussions with legal counsel, is of the opinion 
that claims asserted, if any, related to this investigation would have no 
material adverse effect on the Company's liquidity or capital resources.

Management believes that funds from operations and available informal 
short-term credit arrangements of $140,350,000 at December 31, 1994 and 
the available revolving subordinated debt of $5,450,000 at December 31, 
1994 will provide sufficient resources to meet its present and 
anticipated financial needs.

Stifel, Nicolaus & Company, Incorporated, the Company's principal 
broker/dealer subsidiary, is subject to certain requirements of the 
Securities and Exchange Commission with regard to liquidity and capital 
requirements (see Note E of the Notes to Consolidated Financial 
Statements).  At December 31, 1994, Stifel, Nicolaus had net capital of 
approximately $12,673,000, which exceeded the minimum net capital 
requirements by approximately $9,696,000.

Inflation

The Company's assets are primarily monetary, consisting of cash, 
securities inventory, and receivables.  These monetary assets are 
generally liquid and turn over rapidly and, consequently, are not 
significantly affected by inflation.  However, the rate of inflation 
affects various expenses of the Company, such as employee compensation 
and benefits, communications, and occupancy and equipment, which may not 
be readily recoverable in the price of its services. 

Recent Accounting Pronouncements

The Company adopted Statement of Financial Accounting Standards No. 109, 
"Accounting for Income Taxes", in the five-month transition period ended 
December 31, 1993. The standard requires, among other provisions, that 
companies adjust their deferred tax asset or liability to reflect current 
rates and recognize the effect of the change in operations.  The adoption 
of this new standard did not have a material impact on the Company's 
consolidated financial statements.
<PAGE>

The Company deals in listed options and other products such as 
collateralized mortgage obligations which derive their values from the 
price of some other security or index.  The Company does not deal in 
complex derivative financial instruments, such as futures, forwards, and 
swaps, and therefore has no disclosure requirements in accordance with 
the Financial Accounting Standard Board's Statement 119, "Disclosure 
About Derivative Financial Instruments and Fair Value of Financial 
Instruments".


<PAGE>
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
(a) Financial Statements



                 REPORT OF INDEPENDENT ACCOUNTANTS




Stockholders and Board of Directors
Stifel Financial Corp.
St. Louis, Missouri

We have audited the accompanying consolidated statements of financial 
condition of Stifel Financial Corp. and Subsidiaries as of December 31, 
1994 and 1993, and the related consolidated statements of operations, 
stockholders' equity, and cash flows for the year ended December 31, 
1994, the five-month transition period ended December 31, 1993, and each 
of the two years in the period ended July 30, 1993.  These financial 
statements are the responsibility of the Company's management.  Our 
responsibility is to express an opinion on these financial statements 
based on our audits.

We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are 
free of material misstatement.  An audit includes examining, on a test 
basis, evidence supporting the amounts and disclosures in the financial 
statements.  An audit also includes assessing the accounting principles 
used and significant estimates made by management, as well as evaluating 
the overall financial statement presentation.  We believe that our audits 
provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present 
fairly, in all material respects, the consolidated financial position of 
Stifel Financial Corp. and Subsidiaries as of December 31, 1994 and 1993, 
and the consolidated results of their operations and their cash flows for 
the year ended December 31, 1994,  the five-month transition period ended 
December 31, 1993, and each of the two years in the period ended July 30, 
1993, in conformity with generally accepted accounting principles. 


                                            /s/ Coopers & Lybrand, L.L.P.

St. Louis, Missouri
February 24, 1995

<PAGE>
<TABLE>
                          Stifel Financial Corp. and Subsidiaries                         
                       CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION
<CAPTION>
(In thousands)                                      	December 31, 1994   	December 31, 1993
-------------------------------------------------------------------------------------------												
<S>                                                          <C>                  <C>
ASSETS
  
Cash and cash equivalents                                   	$  	6,925           	$  	6,542
                                                             ---------            ---------
Cash segregated for the exclusive benefit	of customers          	1,316  	             1,262
			                                                          ---------            ---------
Receivable from brokers and dealers:
	Securities failed to deliver                                   	3,105	               4,804
	Deposits paid for securities borrowed                    	      3,530	               6,150
	Settlement balances with clearing organizations	               15,198	               6,331
                                                             ---------            ---------			
                                                              		21,833	              17,285
                                                             ---------            ---------
Receivable from customers, less allowance for doubtful
 accounts of $1,071 and $1,435, respectively                  	139,899 	            153,373
			                                                          ---------            ---------
Securities owned at market value:
	U.S. Government obligations                                    	4,642      	         9,630
	State and municipal obligations                               	13,231	              67,404
	Corporate obligations                                          	3,240	               4,320
	Corporate stocks	                                               2,206	               5,156
                                                             ---------            ---------
                                                           					23,319          	    86,510
                                                             ---------            ---------
Membership in exchanges, at cost (approximate market
 value: $1,655 and $1,514, respectively)	                          513                 	513	
Office equipment and leasehold improvements, at cost
 (less allowances for depreciation and amortization
 of $13,518 and $12,973, respectively)                          	4,779	               4,760
Goodwill, net of accumulated amortization
	of $574 and $1,291, respectively                               	4,290	               4,591
Notes and non-securities receivable from employees,
 net of allowance for doubtful receivables of $2,561
 and $0, respectively                                           	5,620	               2,754
Current income tax receivable	                          	        1,515		                449
Deferred tax asset	                                  	           4,638		              2,903
Miscellaneous other assets	                                      7,561	               7,626
                                                             ---------            ---------
TOTAL ASSETS                                                	$	222,208      	     $	288,568
                                                             =========            =========


</TABLE>

<PAGE>
<TABLE>
                          Stifel Financial Corp. and Subsidiaries
                 CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION (Continued)
<CAPTION>
(In thousands except share amounts)                  December 31, 1994	   December 31, 1993
-------------------------------------------------------------------------------------------													
<S>                                                          <C>                  <C>
LIABILITIES AND STOCKHOLDERS' EQUITY

Liabilities
Short-term borrowings from banks	                            $ 	65,650	           $ 136,950
                                                             ---------            ---------
Payable to brokers and dealers:
	Securities failed to receive                                   	2,991 	              3,319
	Deposits received from securities loaned	                      43,405	              21,204
                                                             ---------            ---------				
                                                               	46,396	              24,523
                                                             ---------            ---------
Payable to customers, including free credit balances
 of $15,601 and $21,588, respectively                          	24,369           	   36,324
Market value of securities sold, but not yet purchased	          4,252	               3,907
Drafts payable		                                                14,576	              14,376
Accrued employee compensation	                                   9,110	               9,399
Obligation under capital leases	                                 1,029	                 931
Accounts payable and accrued expenses	                          11,030	              10,029
Long-term debt  	                                               11,520 	             11,520
Subordinated note	                                                  50            	     - -
                                                             ---------            --------- 
     Total Liabilities	                                        187,982             	247,959
                                                             ---------            ---------		
Commitments and Contingencies (Note D, Note H, and Note I)
Stockholders' equity:
 Preferred Stock -- $1 par value; authorized
  3,000,000 shares; none issued		 		
 Common stock -- $.15 par value; authorized
  10,000,000 shares;  issued 4,324,951 and	4,119,239
  shares, respectively; outstanding  4,085,615 and		
	 3,968,786 shares, respectively	                                  649       	          617
 Additional paid-in capital	                                    18,491	              17,269
 Retained earnings	                                             17,016	              24,162
                                                             ---------            ---------  	    
                                                             			36,156	              42,048
                                                             ---------            ---------
 Less:
	 Treasury stock, at cost 239,336 and 150,453 shares,
   respectively                                                 	1,732	               1,240
	 Unamortized expense of restricted stock awards	                  198	                 199
                                                             ---------            ---------
     Total Stockholders' Equity	                                34,226	              40,609
                                                             ---------            ---------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                  	$	222,208	           $	288,568
                                                             =========            =========

See Notes to Consolidated Financial Statements

</TABLE>

<PAGE>
<TABLE>
                                         Stifel Financial Corp. and Subsidiaries 
                                          CONSOLIDATED STATEMENTS OF OPERATIONS  
<CAPTION>
                                                                   Five-Month
                                                   Year        Transition Period      Fiscal Year        Fiscal Year
                                                   Ended              Ended          Ended July 30,     Ended July 31,
(In thousands, except per share amounts)     December 31, 1994   December 31, 1993        1993               1992
--------------------------------------------------------------------------------------------------------------------
<S>                                              <C>                <C>                <C>                <C>	
Revenues
Commissions                                     	$  25,407         	$  11,949         	$  26,456         	$  25,204
Principal transactions  	                           22,567             	9,313	            25,201	            25,260
Investment banking                                 	11,969	            10,885	            30,551	            29,791
Interest                                           	10,918	             4,057	             8,851	             9,130
Sale of Investment company shares                   	9,674	             4,906	            10,741	             8,638
Sale of Unit investment trusts                      	2,736	             1,362	             3,220	             2,611
Sale of Insurance products                          	2,207	             1,263	             1,614	             1,676
Other                                             	  8,448	             2,720	             6,837	             5,699
                                                 ---------          ---------          ---------          ---------
                                                   	93,926            	46,455	           113,471     	      108,009
Expenses
Employee compensation & benefits                   	60,652	            29,421	            68,657	            63,891
Commissions & floor brokerage                       	2,120	               845	             2,485   	          2,437
Communications and office supplies                  	8,045	             3,090	             6,836 	            6,168
Occupancy & equipment rental                        	9,397	             3,333	             7,648	             7,401
Promotional                                         	2,868	             1,231	             2,925	             2,206
Interest                                            	6,138	             1,763	             4,838	             5,505
Provision for litigation and bad debts              	2,467	               473	             1,237              3,745
Restructuring charge                                	2,672	               - -                - -                - -
Other operating expenses	                            8,788	             3,239	             7,575	             7,588
                                                 ---------          ---------          ---------          --------- 
                                                  	103,147            	43,395  	         102,201  	          98,941
Income (loss) before income taxes and
 extraordinary credit                              	(9,221)	            3,060	            11,270	             9,068
Provision (Benefit) for Income Taxes		
	Current  	                                         (1,983)	            1,352	             4,223	             2,918
	Deferred	                                          (1,735)	             (207)	                9	               445
                                                 ---------          ---------          ---------          ---------  	
                                                    (3,718)            	1,145	             4,232	             3,363
Income (loss) before extraordinary credit	          (5,503)	            1,915	             7,038	             5,705
Extraordinary Credit -- tax benefit from
 utilization of net operating loss carryforward       	- -	               - -	               - -	               648
                                                 ---------          ---------          ---------          ---------                
Net income (loss)   	                            $  (5,503)	        $   1,915	         $   7,038         	$   6,353
                                                 =========          =========          =========          =========
Earnings (Loss) Per Common Share and 
 Share Equivalents:
Before extraordinary credit:	
   Primary earnings (loss) per share	            $   (1.29)        	$    0.44	         $    1.68	         $    1.43
   Fully diluted earnings (loss) per share	      $   (1.29)	        $    0.39	         $    1.40	         $    1.22
Extraordinary credit:
   Primary earnings per share                         	- -               	- -	               - -	         $    0.16
   Fully diluted earnings per share	                   - -	               - -	               - -	         $    0.12
Net income (loss) per share:
   Primary earnings (loss) per share	            $   (1.29)        	$    0.44	         $    1.68 	        $    1.59
   Fully diluted earnings (loss) per share	      $   (1.29)	        $    0.39	         $    1.40	         $    1.34
See Notes to Consolidated Financial Statements
</TABLE>
<PAGE>

<TABLE>
                                   Stifel Financial Corp. and Subsidiaries
                                    CONSOLIDATED STATEMENTS OF CASH FLOWS
<CAPTION>
                                                                  Five-Month
                                                  Year         Transition Period   Fiscal Year         Fiscal Year
                                                  Ended              Ended        Ended July 30,      Ended July 31,
(In thousands)                              December 31, 1994  December 31, 1993       1993                1992
---------------------------------------------------------------------------------------------------------------------
<S>                                            <C>                <C>                <C>                <C>
Cash Flows From Operating Activities	
	(Loss) income before extraordinary credit    	$  (5,503)	        $  	1,915         	$  	7,038 	        $  	5,705
	Utilization of net operating loss
 	 carryforward	                                     - -	               - -	               - -	               648	
                                               ---------          ---------          ---------          ---------	
Net (loss) income                              	  (5,503)            	1,915	             7,038	             6,353

Non-cash items included in earnings:			
	 Depreciation and amortization                   	2,572	               880	             2,020 	            1,991
  Provision for litigation and bad debt           	2,467	               473	             1,237 	            3,745	
  Unrealized (gain) loss on investments             	(96)	              - -	               440	               371
	 Bonus notes amortization                        	1,134	               321	               600	               763
  Deferred compensation                             	538	               202	               429	               387
  Amortization of restricted stock 
    awards and stock benefits                       	107	                65	               177	               181
  Deferred tax benefit                           	(1,735)	             (207)	                9	               445
  Restructuring charge	                            2,672	               - -	               - -	               - -
                                               ---------          ---------          ---------          --------- 
                                                			2,156	             3,649	            11,950	            14,236	

Gain on sale of memberships in exchanges            	- -              	(179)	              - -	               - -
Decrease (increase) in operating  
  receivables:
  Customers	                                      13,474           	(36,058)	          (11,047)	          (34,335) 
	 Brokers and dealers                            	(4,548)           	(3,063)	            4,997    	       (13,806)
(Decrease) increase in operating 
  payables:     
  Customers	                                     (11,955)	            8,158	             4,722	             2,512	     
  Brokers and dealers	                            21,873	            (9,607)	            7,899	            20,654
(Increase) decrease  in assets:
  Cash & U.S. Government securities
    segregated for the exclusive 
    benefit of customers                            	(54)               	(2)	            1,993	               479
  Securities owned	                               63,191	           (48,489)	              898      	     (17,208)
  Notes receivable from officers and
    employees                                    	(5,427)             	(788)	           (1,148) 	          (1,611)
  Miscellaneous other assets	                     (1,779)	             (497)	             (768)	             (648)
Increase (decrease) in liabilities:
  Securities sold, not yet purchased	                345            	(2,542)	            3,105	              (209)	
	 Drafts payable, accounts payable 
	   and accrued expenses, and
	   employee compensation	                        (1,919)	           (5,568)	            4,127	             4,219
                                               ---------          ---------          ---------          ---------   
Cash Provided By (Used For) 
	 Operating Activities	                        $ 	75,357	         $	(94,986)	        $ 	26,728	         $	(25,717)
                                               ---------          ----------         ---------          ----------
</TABLE>
<PAGE>
<TABLE>
                                        Stifel Financial Corp. and Subsidiaries
                                   CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)
<CAPTION>
                                                                   Five-Month
                                                  Year          Transition Period   Fiscal Year         Fiscal Year
                                                  Ended               Ended        Ended July 30,      Ended July 31,
(In thousands)                              December 31, 1994   December 31, 1993       1993                1992
---------------------------------------------------------------------------------------------------------------------
<S>          	                                 <C>                <C>                <C>                <C>
Cash Provided By (Used For) Operating 
  Activities -- From Previous Page	            $ 	75,357	         $	(94,986)	        $  26,728	         $ (25,717)
Cash Flows From Financing Activities
 	Net proceeds (payments) for	
 	  short-term borrowings from banks            	(71,300)	           97,275	           (22,375)	           30,750
	 Proceeds from:
	   Employee stock purchase plan	                    613	               628	               378	               347
	   Exercised stock options	                          81	               111	               268	                61
	   Subordinated borrowings	                          50	               - -	               - -	               - -
	   Dividend reinvestment plan	                        1	               - -	               - -  	             - -
	 Payments for:
	   Purchase of stock for treasury 	              (1,417)           	(1,329)	             (302) 	             (85)
	   Restricted stock awards	                         - -	               (34)	              (81)	              (38)
	   Principal payments under capital 
	     lease obligation                             	(710)             	(264)	             (591) 	            (583) 
	   Cash Dividends	                                 (356)	             (218)	             (561)	              - - 
                                               ---------          ---------          ---------          ---------           	
Cash Provided By (Used For) 
	   Financing Activities	                        (73,038)           	96,169	           (23,264)	           30,452

Cash Flows From Investing Activities	
 	Proceeds from:
	   Sale of office equipment and
      leasehold improvements	                         24	                23	                16	                 8	
    Sale of investments	                              32	               509	             1,103	               - -	     
    Sale of memberships in exchanges	                - -	               840	               - -	               - -
 	Payments for:
	   Acquisition of office equipment, 
	     leasehold improvements and a building      	(1,734)             	(752)           	(1,634)	           (1,511)
    Acquisition of investments                     	(258)            	 (250)	           (1,021)              (494)
    Acquisition of subsidiary	                       - -	            (1,981)	              - - 	              - -
	                                              ---------          ---------          ---------          ---------                  
Cash Used For Investing Activities               	(1,936)	           (1,611)	           (1,536)	           (1,997) 
		                                             ---------          ---------          ---------          ---------  
Increase (decrease) in cash & cash 
	 equivalents	                                       383              	(428)	            1,928	             2,738
Cash and cash equivalents -- 
	 beginning of year	                               6,542	             6,970	             5,042	             2,304
                                               ---------          ---------          ---------          ---------
Cash And Cash Equivalents --
  end of period	                               $  	6,925	         $   6,542	         $   6,970	         $   5,042
                                               =========          =========          =========          =========
</TABLE>
<PAGE>

<TABLE>
                                        Stifel Financial Corp. and Subsidiaries
                                   CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)
<CAPTION>
                                                                   Five-Month
                                                  Year          Transition Period   Fiscal Year         Fiscal Year
                                                  Ended               Ended        Ended July 30,      Ended July 31,  
                                            December 31, 1994   December 31, 1993       1993                1992 
---------------------------------------------------------------------------------------------------------------------
<S>                                            <C>                <C>                <C>                <C>
Supplemental Disclosures of Cash Flow
 Information
	 Interest payments                           	$  	5,897	         $    	984	         $  	4,424	         $  	3,642
	 Income tax payments 	                        $	    118	         $	  2,080	         $  	6,619	         $	  5,426
Schedule of Non-cash Investing and Financing
 Activities
	 Assumption of debt for acquisition of Todd	  $	    - -	         $	  1,520	         $ 	   - -	         $	    - -
	 Fixed assets acquired under capital lease	   $	    808	         $	    257	         $	    - -	         $   1,063
	 Stock dividends distributed	                 $	  1,287	         $	    - -	         $	  2,009	         $	  1,424

See Notes to Consolidated Financial Statements


</TABLE>

<PAGE>
<TABLE>
                                 Stifel Financial Corp. and Subsidiaries
                            CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
<CAPTION>
                                                                                             		      Unamortized	
				                                                     Additional		                               	Expense of
		                                      Common Stock     	Paid-In    	Retained	   Treasury Stock   	 Restricted
(In thousands, except share amounts)	  Shares  	Amount   	Capital    	Earnings	   Shares  	Amount  	Stock Awards  	Total
--------------------------------------------------------------------------------------------------------------------------	
<S>                                  <C>         <C>      <C>         <C>       <C>        <C>         <C>        <C>           
Balance at July 26, 1991            	3,736,611   $560     $13,663     $13,066	  (386,887)  $(2,261)	   $(289)     $24,739
Purchase of treasury shares		                                            		     	(13,350)     	(85)                  	(85)
Employee benefit plans		                                     	(24)    		          64,576	      415		                  391
Stock options exercised			                                      5		                9,935	       57	 	                  62
Amortization of restricted 
 stock awards							                                                                                     137	         137
Net income for the year				                                             6,353				                                   6,353
5% stock dividend	                     186,704	    27	      1,324     	(1,351)	  (16,286)			                            0
------------------------------------ ---------- --------- ----------- --------- ---------- ----------- ---------- --------
Balance at July 31, 1992	            3,923,315   	587	     14,968	     18,068	  (342,012) 	 (1,874)    	(152)	     31,597
Cash dividends -- common	
 stock ($.15 per share)				                                              (561)	                                      (561)
Purchase of treasury shares					                                                 (41,468)	    (302)	                 (302)
Employee benefit plans			                                      53		              132,201	      725		                  778
Stock options exercised			                                     (2)		              47,019	      270		                  268
Restricted stock awards granted			                             17		               21,000	      115  	   (132) 	         0
Amortization of restricted
 stock awards				                              			                                                       177	         177
Net income for the year				                                             7,038				                                   7,038
5% stock dividend	                     196,033	    30      	2,052     	(2,082)	   (9,163)			                            0
------------------------------------ ---------- --------- ----------- --------- ---------- ----------- ---------- --------
Balance at July 30, 1993	            4,119,348   	617	     17,088 	    22,463	  (192,423)	  (1,066)	    (107)	     38,995
5% stock dividend - fractional
 shares	                                  (109)	              	(1) 	       (1)				                                     (2)
Cash dividends -- common				
 stock ($.055 per share)			                                             	(215)			 	                                  (215)
Purchase of treasury shares					                                                (137,771) 	 (1,329)		              (1,329)
Employee benefit plans			                                     163	    	          144,416	      907		                1,070	
Stock options exercised			                                    (17)		              19,050	      128		                  111
Restricted stock awards granted			                             21		               12,600	      100	     (122)	         (1)
Amortization of restricted
 stock awards							                                                                                      30	          30
Net income for the period				                                           1,915				                                   1,915
Stock bonuses issued			                                        15		                3,675	       20		                   35
------------------------------------ ---------- --------- ---------- ---------- ---------- ----------- ---------- --------  
Balance at December 31, 1993         4,119,239   	617     	17,269     	24,162  	(150,453)  	(1,240) 	   (199) 	    40,609	
Cash dividends - common
 stock ($.09 per share)				                                              (356)				                                   (356)
Purchase of treasury shares					                                                (188,964) 	 (1,417)		              (1,417)
Employee benefit plans			                                      88		               72,883	      614		                  702
Stock options exercised			                                    (34)		              13,884 	     115		                   81
Restricted stock awards granted			                            (87)		              24,500	      194	     (107)	          0
Amortization of restricted
 stock awards							                                                                                     108	         108
Stock benefits					                                                                   60	        1		                    1
Dividend reinvestment					                                                           151 	       1 		                   1
Net income for the year				                                            (5,503)				                                 (5,503)
5% stock dividend	                     205,712    	32      	1,255     	(1,287)  	(11,397) 	      0		       0
------------------------------------ ---------- --------- ---------- ---------- ---------- ----------- ---------- -------
Balance at December 31, 1994	        4,324,951  	$649    	$18,491    	$17,016	  (239,336) 	$(1,732)    $(198)	    $34,226

See Notes to Consolidated Financial Statement
</TABLE>
<PAGE>

Stifel Financial Corp. and Subsidiaries
Notes To Consolidated Financial Statements

Note A -- Accounting and Reporting Policies

Basis of Presentation

The consolidated financial statements include the accounts of Stifel 
Financial Corp. (the "Parent") and its wholly owned subsidiaries, 
principally Stifel, Nicolaus & Company, Incorporated ("Stifel, 
Nicolaus"), collectively referred to as (the "Company").  Stifel, 
Nicolaus is a broker dealer registered under the Securities Exchange Act 
of 1934.  Intercompany balances and transactions have been eliminated in 
consolidation.

Where appropriate, prior years' financial information has been 
reclassified to conform with the current year presentation.

In 1993, the Company changed its fiscal year-end to a calendar year-end.  
Accordingly, results of operations for the transition period cover a 
five-month period (22 weeks).  Previously, the Company's full fiscal 
year was the 52- or 53-week period ending the last Friday in July.  The 
year ended July 30, 1993 contained 52 weeks, and the year ended July 31, 
1992 contained 53 weeks.

For purposes of presenting the consolidated statements of cash flows, the 
Company has defined cash equivalents as short-term, highly liquid 
investments with maturities of 90 days or less other than those held for 
sale in the ordinary course of business.

Security Transactions

Security transactions are recorded on a trade date basis.

Trading securities owned and securities sold but not yet purchased are 
carried at market value, and unrealized gains and losses are reflected in 
operations.  Securities held for investment, which are included in other 
assets, are carried at the lower of historical cost or market for the 
Parent.  Investment securities of the subsidiaries are carried at market 
value or fair value as determined by management.

Securities failed to deliver and receive represent the contract value of 
securities that have not been delivered or received by settlement date.

Receivable from customers includes amounts due on cash and margin 
transactions.  The value of securities owned by customers and held as 
collateral for these receivables is not reflected in the consolidated 
statements of financial condition.

Securities accounts of officers and directors are included in amounts 
receivable from and payable to customers, since they are subject to the 
normal terms and regulations as to payment and, in the aggregate, are not 
significant.

<PAGE>

Fair Value

The Company's financial instruments are carried at fair value or amounts 
that approximate fair value.  Securities inventory and securities sold 
but not yet purchased are valued using quoted market or dealer prices.  
Customer receivables, primarily consisting of floating-rate loans 
collateralized by margin securities, are charged interest at rates 
similar to other such loans made throughout the industry.  The Company's 
remaining financial instruments are generally short-term in nature, and 
their carrying values approximate market value.   The Company has 
estimated the fair value of its long-term debt using the discounted cash 
flow analysis of payments.  At December 31, 1994, the estimated fair 
value of the notes was $12,368,000.

Income Taxes

During the transition period ended December 31, 1993, the Company adopted 
Statement of Financial Accounting Standards No. 109, "Accounting for 
Income Taxes."  This standard required a change from the "deferred method 
of accounting for income taxes" to the "asset and liability" method of 
accounting for income taxes.  Under the asset and liability method, 
deferred tax assets and liabilities are recognized based on the 
differences between the financial statement carrying amounts and their 
respective tax bases using enacted tax rates in effect in the years in 
which the differences are expected to reverse.  The cumulative effect of 
this change in accounting for income taxes was not material to the 
consolidated financial statements.

Other

Investment banking revenue is recorded as follows:  management fees on 
offering date, selling concessions on trade date, underwriting fees upon 
completion of the underwriting, and other investment banking revenue upon 
the completion of the service.

Amortization of capital leases is computed on a straight-line basis over 
the estimated useful life of the asset.  Leasehold improvements are 
amortized over the lesser of the economic useful life of the improvement 
or the term of the lease.  Depreciation of office equipment is computed 
on a straight-line basis for equipment purchased prior to January 1, 1994 
and an accelerated method for equipment purchased thereafter.

Goodwill recognized in business combinations accounted for as purchases 
is being amortized over 15 to 40 years on a straight-line basis.  

Earnings (loss) per share of common stock is based upon the weighted 
average number of common shares and share equivalents outstanding during 
the periods.  Common share equivalents include dilutive stock options 
under the treasury stock method (see Note G) and dilutive shares from 
Senior Convertible Notes under the if converted method (see Note J).

<PAGE>

Note B -- Short-Term  Borrowings From Banks

In the normal course of business, Stifel, Nicolaus borrows from various 
banks on a demand basis with securities pledged as collateral.  Available 
credit arrangements with banks totaled $206,000,000 at December 31, 1994, 
of which $140,350,000 was unused.  There were no compensating balance 
requirements under these arrangements.  The Company's short-term 
borrowings bore interest at a weighted average rate of 6.81% and 3.79% at 
December 31, 1994 and 1993, respectively.  Certain short-term borrowings 
were collateralized by Company-owned securities valued at approximately 
$29,278,165 on a settlement date basis.  Short-term borrowings used to 
finance receivables from customers were collateralized by customer-owned 
securities valued at approximately $91,149,060 at December 31, 1994.  The 
value of these customer-owned securities is not reflected in the 
consolidated statement of financial condition (see Note A).

Note C -- Subordinated Note

Stifel, Nicolaus has a revolving subordinated note agreement in the 
amount of $5,500,000 which terminates January 31, 1997.  The agreement, 
approved by the New York Stock Exchange, Inc. (the "NYSE"), allows 
Stifel, Nicolaus to borrow up to this amount and would be available for 
the computation of adjusted net capital under the Uniform Net Capital 
Rule of the Securities and Exchange Commission (the "SEC").  To the 
extent that such notes are required for Stifel, Nicolaus' continued 
compliance with minimum net capital requirements, they may not be repaid.  
The rights of the note holders to receive any payment from Stifel, 
Nicolaus under the terms of the notes are subordinated to the claims of 
all present and future creditors of Stifel, Nicolaus which arise prior to 
maturity.  Under the terms of the note agreements, Stifel, Nicolaus must 
meet various financial requirements specified in the agreements.

Stifel, Nicolaus is charged an annual commitment fee in an amount equal 
to 1/2 of 1% of the average daily balance of the unused portion of the 
amount available under the agreement.  Such fee is payable quarterly.  
During the year, Stifel, Nicolaus charged to operations $19,000 for this 
fee.

At December 31, 1994, Stifel, Nicolaus had an advance outstanding against 
the revolving subordinated note agreement of $50,000.  Interest on this 
advance is paid quarterly based upon the prime rate (8.5% at December 31, 
1994).  Future advances, if any, would be charged interest based on the 
published "LIBOR" rate in effect during the term the advance is 
outstanding.


Note D -- Commitments and Contingencies

In the normal course of business, Stifel, Nicolaus enters into 
underwriting commitments.  Settlement of transactions relating to such 
underwriting commitments which were open December 31, 1994, had no 
material effect on the consolidated financial statements.

<PAGE>

In connection with margin deposit requirements of The Options Clearing 
Corporation (the "OCC"), Stifel, Nicolaus has on deposit with OCC a 
standby letter of credit amounting to $1,000,000 and has pledged cash and 
customer-owned securities with a value of $11,200,257.  At December 31, 
1994, the letter of credit, cash, and securities satisfied a minimum 
margin deposit requirement of $10,667,188.  In addition, Stifel, Nicolaus 
has on deposit with National Securities Clearing Corporation a standby 
letter of credit amounting to $350,000.

Pursuant to the provisions of Rule 15c3-3 of the Securities and Exchange 
Commission, Stifel, Nicolaus is required to maintain a Special Reserve 
Bank Account for the exclusive benefit of customers ("15c3-3 Accounts").  
Deposits to the 15c3-3 Accounts are required in the amount of the excess 
of total customer-related credits over total customer-related debits, as 
defined.  Withdrawals from these 15c3-3 Accounts  may be made to the 
extent of the excess of the account balance over deposit requirements.  
At December 31, 1994, no deposit was required; however, Stifel, Nicolaus 
had cash and qualified securities in the amount of $1,316,419 on deposit 
in its 15c3-3 Accounts.

The future minimum rental commitments at December 31, 1994 with initial 
or remaining non-cancelable lease terms in excess of one year for office 
space and equipment are as follows (see Note M):

    		                                              Operating Leases	
                                            ----------------------------------
                                                         Minimum   
                                                         Payments     Future
                                                          Under      Minimum
                                Capital      Leases      Related      Rental
Year Ending December 31,        Leases     Commitments   Sublease   Commitment
------------------------        --------   -----------   --------    ----------
1995 	                        $  325,000   $ 4,431,000  $(293,000)  $ 4,138,000
1996                             325,000     4,149,000    (40,000)    4,109,000
1997                             325,000     2,373,000          0     2,373,000
1998                             238,000     1,409,000          0     1,409,000
1999                                  	0     1,099,000          0     1,099,000
Thereafter                             0     2,718,000          0     2,718,000
                              ----------   -----------  ---------   ----------- 
Minimum Commitments            1,213,000  	$16,179,000  $(333,000)  $15,846,000
 	Less Interest	                 184,000   ===========  =========   ===========
                              ----------
Net Present Value of
  Capital Lease Obligations   $1,029,000
                              ==========


Rental expense for the year ended December 31, 1994, the five-month 
transition period ended December 31, 1993, the fiscal years ended July 30, 
1993, and July 31, 1992, amounted to $4,596,000, $1,685,000, $4,021,000,
and $4,047,000, respectively.

Office equipment, under capital leases, with a recorded cost of 
approximately $1,047,000, collateralizes the above capital lease 
obligations and is included in the consolidated statements of financial 
condition in the caption of office equipment and leasehold improvements.

<PAGE>

Note E -- Net Capital Requirements and Dividend Restrictions

Stifel, Nicolaus is subject to the Uniform Net Capital Rule of the 
Securities and Exchange Commission (the "rule") which requires the 
maintenance of minimum net capital, as defined.  Stifel, Nicolaus has 
elected to use the alternative method permitted by the rule which 
requires maintenance of minimum net capital equal to the greater of 
$250,000 or 2 percent of aggregate debit balances arising from customer 
transactions, as defined.  The rule also provides that equity capital may 
not be withdrawn or cash dividends paid if resulting net capital would be 
less than 5 percent of aggregate debits.

At December 31, 1994, Stifel, Nicolaus had net capital of $12,672,856, 
which was 8.5 percent of aggregate debit balances and $9,695,888 in 
excess of minimum required net capital.  At December 31, 1994, the net 
assets of Stifel, Nicolaus were $35,323,892, of which $30,143,455 was 
restricted as to the payment of dividends.  In addition, there are 
restrictions in the Parent's long-term note agreement on payment of 
dividends by the Parent to its stockholders based on the amount of the 
Company's cumulative consolidated net income, as defined.  At December 
31, 1994, $1,800,000 was available for payment of future dividends under 
such provisions.

Note F -- Employee Benefit Plans

The Company has a profit sharing plan and an Employee Stock Purchase Plan 
(the "ESPP") covering qualified employees as defined in the plans.  
Contributions to the profit sharing plan were based upon a company match 
of 50% of the employees' first $500 in annual contributions for the year 
ended December 31, 1994, and the five-month transition period ended 
December 31, 1993. Contributions prior to the transition period were 
discretionary.  Under the ESPP, the Company contributes 15%  of the 
purchase price of employee stock purchases of the Parent's stock.

The Company also has an Employee Stock Ownership Plan (the "ESOP") 
covering qualified employees as defined in the plan.  Employer 
contributions are made to the ESOP on behalf of all eligible employees 
based upon the relationship of individual compensation (up to a maximum 
of $150,000) to total compensation.  At December 31, 1994, the plan held 
and has allocated 327,348 shares of Stifel Financial Corp. common stock 
valued at $1,964,088.

The following approximate amounts were charged to operations for the 
periods indicated:

	                                                           	Fiscal Year Ended	
                         Year Ended    Five Months Ended   -------------------
                        December 31,     December 31,      July 30,    July 31,
                           1994             1993             1993        1992 
                        ------------   -----------------   --------------------
Employee Stock Purchase  $ 112,500        $  92,000        $  94,000   $  56,000
Profit Sharing Plan        185,000           91,000          442,000     400,000
Employee Stock 
  Ownership Plan                             91,000          442,000     400,000

<PAGE>

Restricted stock awards were made to certain key employees in fiscal 
years 1989, 1993, the five-month transition period, and the year ended 
December 31, 1994.  The shares are restricted as to resale over a five-
year service period for awards made in 1989 commencing in 1989, a three- 
to five-year service period for awards made in 1993 commencing in 1993, a 
three- to five-year service period for awards made in the transition 
period commencing in the transition period, and a three- to five-year 
service period for awards made in 1994 commencing in 1994.  The 
restrictions lapse with respect to 20 percent of such shares in fiscal 
1991 and 1992 and 30 percent of such shares in fiscal 1993 and the five-
month transition period for awards made in 1989.  For all other awards, 
restrictions lapse ratably over the three- and five-year service periods.  
The deferred cost of the restricted stock awards is amortized on a 
straight-line basis.  The Company charged to operations for the year 
ended December 31, 1994, the five-month transition period, and for fiscal 
years 1993 and 1992, approximately $108,000, $30,000, $177,000, and 
$137,000, respectively.

Stifel, Nicolaus also has a deferred compensation plan available to 
Investment Executives.  The amounts charged to operations were 
approximately $539,000, $202,000, $429,000, and $387,000 for the calendar 
year 1994, for the five-month transition period, and for fiscal years 
1993 and 1992, respectively.

Note G -- Stock Option Plans

Under the Company's 1983 and 1985 Incentive Stock Option Plans, the 
Company may grant options up to an aggregate of 450,000 shares to key 
employees.  Under the Company's 1987 non-qualified stock option plan, the 
Company may grant options up to an aggregate of 100,000 shares.  All 
options under these plans are granted at market value and expire 10 years 
from the date of grant.  The Company has also granted stock options to 
external board members under a non-qualified plan.  These options were 
granted at market value and are exercisable one year from date of grant 
and expire 10 years from date of grant.  Activity, adjusted for stock 
dividends distributed, under all plans for the year ended December 31, 
1994, the five-month transition period ended December 31, 1993, and for 
the two years ended July 30, 1993, respectively, is set forth on the 
following table.  All amounts and prices have been adjusted to reflect 
the 5 percent stock dividends declared September 9, 1992,  September 14, 
1993, and January 24, 1995.

<PAGE>
 
                                        Shares Under Option   Option Price Range
--------------------------------------------------------------------------------
Outstanding at July 27, 1991 
 (204,465 exercisable)                       	370,766           $4.75 - 11.66
--------------------------------------------------------------------------------
Granted                                       	54,843            4.54 - 5.72
Exercised                                    	(11,501)           5.18 - 5.94
Canceled                                     	(32,082)           5.08 - 11.66
--------------------------------------------------------------------------------
Outstanding at July 31, 1992 
 (250,656 exercisable)	                       382,026           	4.54 - 11.66 		
--------------------------------------------------------------------------------
Granted                                        	6,885 	          5.19 -	6.46
Exercised                                    	(51,840) 	         4.54 -	7.66
Canceled 	                                     (3,866)          	5.18 -	11.66
--------------------------------------------------------------------------------
Outstanding at July 30, 1993  
 (301,536 exercisable)	                       333,205 	          4.54 - 9.83
--------------------------------------------------------------------------------
Granted	                                       65,889	           6.46 - 9.40
Exercised 	                                   (20,002)          	5.07 -	6.26
Canceled	                                      (2,076)          	4.54 - 5.19
--------------------------------------------------------------------------------
Outstanding at December 31, 1993 
 (300,930 exercisable)	                       377,016	           4.54 - 9.83
--------------------------------------------------------------------------------
Granted                                       	47,939           	5.71 -	7.26
Exercised                                    	(14,579)          	5.08 -	7.61
Canceled	                                     (35,077)	          4.54 -	6.79
--------------------------------------------------------------------------------
Outstanding at December 31, 1994 
 (271,542 exercisable)	                       375,299	          $4.54 - 	9.83
--------------------------------------------------------------------------------
		
		
All option plans are administered by the Compensation Committee of the 
Board of Directors of the Parent which has the authority to interpret the 
Plans, determine to whom options may be granted under the Plans, 
determine the terms of each option, and cancel, with the consent of an 
optionee, any option previously granted to such optionee and to grant a 
new option in place thereof.

Note H -- Legal Proceedings

The Company is a defendant in several lawsuits and arbitrations, some of  
which claim substantial amounts, including punitive damage claims.  While 
results of litigation cannot be predicted with certainty, management, 
based on opinions of outside counsel, has provided for actions most 
likely of adverse disposition and believes that the effects of resolution 
of all such litigation and arbitration beyond the amounts provided will 
not have a material adverse affect on the Company's consolidated 
financial position.  However, depending upon the period of resolution, 
such effects could be material to the financial results of an individual 
operating period.

<PAGE>

The Securities and Exchange Commission is conducting a formal 
investigation into possible violations of the federal securities laws in 
connection with certain municipal bond issues managed by the Oklahoma 
City-based public finance department where the Company was the managing 
or co-managing underwriter.  The Company is cooperating fully with the 
investigation.  At this time, no action or claims have been asserted 
against the Company.  However, management, based on discussions with 
legal counsel, is of the opinion that claims asserted, if any, related to 
this investigation would have no material effect on the Company's 
financial position.

Note I -- Financial Instruments With Off-Balance-Sheet Credit Risk

In the normal course of business, the Company's activities involve the 
execution, settlement, and financing of various securities transactions.  
These activities may expose the Company to off-balance-sheet risk in the 
event the customer or other party is unable to fulfill its contracted 
obligations.

A portion of the Company's customer activity involves the sale of 
securities not yet purchased ("short sales") and the writing of option 
contracts through margin accounts.  Such transactions may expose the 
Company to significant off-balance-sheet risk in the event collateral is 
not sufficient to cover losses which customers may incur upon significant 
market changes.

The Company receives cash representing at least the market value of 
securities loaned.  In the event the other party to these transactions is 
unable to return the securities loaned, the Company may be exposed to the 
risk of replacing the securities at prevailing market prices.

The Company pledges customer securities as collateral for bank loans and 
to satisfy margin deposits of clearing organizations (see Note B and Note 
C).  In the event such party is unable to return customer securities 
pledged as collateral, the Company may be exposed to the risk of 
acquiring the securities at prevailing market prices.

The Company, as a part of its normal brokerage activities, assumes short 
positions in its inventory.  The establishment of short positions exposes 
the Company to off-balance-sheet risk in the event prices increase, as 
the Company may be obligated to cover such positions.  The Company does 
not engage in proprietary trading of volatile securities such as short 
options and futures.  At December 31, 1994, 32 percent of the value of 
the Company's short positions consisted of equity securities, and the 
remainder consisted of debt securities.

The Company controls off-balance-sheet risk by monitoring the market 
value and marking to market securities on a daily basis and by requiring 
adjustments of collateral levels in accordance with industry regulations 
and internal policies.  The Company establishes credit limits for margin 
trading and monitors compliance with the applicable limits on a daily 
basis.  Securities collateralizing customer accounts are held by the 
Company or held by other depository institutions, principally the 
Depository Trust Company.

<PAGE>

Concentrations of Credit Risk

The Company maintains margin and cash security accounts for its customers 
located throughout the United States.  The majority of the Company's 
customer receivables are serviced by branch locations in Missouri and 
Illinois.

As a securities broker and dealer, a substantial portion of the Company's 
transactions are collateralized.  The Company's exposure to credit risk 
associated with the nonperformance in fulfilling contractual obligations 
pursuant to securities transactions can be directly impacted by volatile 
trading markets which may impair the customers' or counterparties' 
ability to satisfy their obligations to the Company.  The Company 
controls its exposure to credit risk by continually monitoring its 
counterparties' position, and where deemed necessary, the Company may 
require a deposit of additional collateral and/or a reduction or 
diversification of positions.

The Company maintains its cash deposits in various financial 
institutions, several of which include amounts in excess of that insured 
by the Federal Deposit Insurance Corporation.

Note J -- Long-Term  Debt

The Parent has outstanding $10,000,000 aggregate principal amount of its 
11.25 percent Senior Convertible Notes due September 1, 1997 through 
September 1, 2000.  The notes are convertible into shares of the 
Company's $.15 par value common stock at any time prior to maturity, 
unless previously redeemed, at a conversion price of $7.78 per share.  
Under certain conditions, the notes are redeemable in whole or in part at 
the option of the Parent by payment of the principal and the accrued 
interest on the notes to be redeemed plus a premium of 5.1 percent.  The 
premium decreases approximately one percentage point each September 1, 
from 1995 to 1999.  The Company is required to maintain consolidated 
tangible net worth (as defined by the note agreement) at an amount not 
less than $22,000,000 as long as any amount remains unpaid on any of the 
11.25 percent Senior Convertible Notes.  (Also see Note E)

The Parent has outstanding $1,520,000 in promissory notes issued for the 
purchase of Todd Investment Advisors, Inc.  The principal of the notes is 
due on January 2, 1995, and January 2, 1996, in equal installments with 
interest at 3.83% per annum on each installment of the unpaid balance.  
Interest charged to operations during the year for these notes was 
$58,216.

<PAGE>

Note K -- Preferred Stock Purchase Rights

On June 30, 1987, the Company's Board of Directors declared a 
distribution of one preferred stock purchase right for each share of the 
Company's common stock.  Each right will entitle the holder to buy 1/100 
of a share of a Series A Junior Participating Preferred Stock at an 
exercise price of $40 per right.  The rights become exercisable on the 
tenth day after public announcement that a person or group has acquired 
20 percent or more of the Company's common stock or upon commencement or 
announcement of intent to make a tender offer for 30 percent or more of 
the outstanding shares of common stock without prior written consent of 
the Company.  The rights may be redeemed by the Company prior to becoming 
exercisable by action of the Board of Directors at a redemption price of 
$.05 per right.  If the Company is acquired by any person after the 
rights become exercisable, each right will entitle its holder to purchase 
stock of the acquiring company having a market value of twice the 
exercise price of each right.  The rights were issued to shareholders of 
record at the close of business on July 14, 1987 and expire in July, 
1997.

Note L -- Income Taxes

The Company's (benefit) provision for income taxes consists of:

                       	Year Ended  	Five Months Ended		       Year Ended	
                       December 31,     December 31,    July 30,       July 31,
                            1994           1993           1993           1992 
       Current:
     Federal            $(1,601,000)   $	1,092,000   	$ 3,448,000    $ 2,516,000
     State                 (382,000)       260,000        775,000        402,000
                        -----------    -----------    -----------    -----------
                        $(1,983,000)   $ 1,352,000    $ 4,223,000    $	2,918,000

       Deferred:
     Federal            $(1,401,000)   $  (167,000)   $   (22,000)   $   394,000
     State                 (334,000)       (40,000)        31,000         51,000
                        -----------    -----------    -----------    -----------
                        $(1,735,000)   $  (207,000)   $     9,000    $   445,000
                        -----------    -----------    -----------    -----------
                       	$(3,718,000)   $ 1,145,000    $ 4,232,000    $ 3,363,000
                        ===========    ===========    ===========    ===========

<PAGE>
The (benefit) provision for income taxes differs from the amount computed 
by applying the statutory federal income tax rate to (loss) income before 
income taxes for the following reasons:
                                          Five Months
                            Year Ended	      Ended 	       	   Year Ended	
                           December 31,   December 31,    July 30,     July 31,
                                1994           1993         1993         1992
                            ------------  -----------  -----------  -----------
Federal tax computed at 
  statutory rates           $(3,135,000)  $ 1,040,000  $ 3,832,000  $ 3,083,000
State income taxes, net 
  of Federal income tax 
  benefit                     	(450,000)    		145,000     	532,000      299,000
Tax-exempt interest, net 
  of related interest 
  expense                     	(143,000)      	(7,000)    (237,000)    (246,000)
Other, net                      	10,000       (33,000)     105,000      227,000
                            -----------   -----------  -----------  -----------
  (Benefit) provision 
    for income taxes       	$(3,718,000)  $ 1,145,000  $ 4,232,000  $ 3,363,000
                            ===========   ===========  ===========  ===========

The company had a net operating loss carryforward in 1991, which was 
fully utilized in 1992, resulting in an extraordinary credit of $648,000.

The net deferred tax asset includes the tax effect of the following 
temporary differences:
                                                  December 31,   December 31, 
                                                     1994           1993
          Deferred tax asset
Receivables from customers, principally due
  to allowance for doubtful accounts             $  	417,000   	$  	436,000
Office equipment and leasehold improvements, 
  principally book over tax depreciation             784,000        598,000
Deferred Compensation                                669,000        550,000
Deferred Revenue                                     217,000        193,000
Investments, principally due to valuation
  allowance                                        		242,000      		274,000
Provision for litigation and settlements           1,017,000      1,005,000
Receivables from officers and employees, 
  principally due to allowance for doubtful
  accounts                                         		997,000          		- -
Accrued Expenses                                     681,000        196,000
Other                                                  9,000         63,000
                                                  ----------     ----------
  Deferred tax asset                               5,033,000      3,315,000
                                                  ----------     ----------
        Deferred tax liability
Intangible assets, principally tax over book 
  amortization                                      (215,000)     	(227,000)
Fee revenue installment receivable                  (180,000)      (185,000)
                                                  ----------     ----------
  Total gross deferred tax liabilities             	(395,000)     	(412,000)
                                                  ----------     ----------
Net deferred tax asset                            $4,638,000     $2,903,000
                                                  ==========     ==========
<PAGE>

The Company believes that a valuation allowance with respect to the 
realization of the total gross deferred tax asset is not necessary.  
Based on the Company's historical earnings, future expectations of 
taxable income, the future reversals of gross deferred tax liabilities, 
and potential net operating loss carrybacks, management believes it is 
more likely than not that the Company will realize the gross deferred tax 
asset.

For years prior to the adoption of SFAS No. 109, "Accounting for Income 
Taxes," the components of deferred income taxes are as follows:
	 
                                            	   Year Ended	
                                    --------------------------------- 
                                    July 30, 1993       July 31, 1992

Accruals currently not deductible    $  259,000          $ (280,000)
Depreciation and amortization           (55,000)            (98,000)
Deferred compensation                 	(143,000)           (131,000)
Bad debts                                58,000             833,000
Unrealized gains and losses              35,000            	(59,000)
Other, net                             (145,000)            180,000
                                     ----------          ----------
  Deferred income taxes              $   	9,000          $  445,000
                                     ==========          ==========

Note M -- Related Party Transactions

Three directors of the Parent are associated with firms which provide 
legal and consulting services to the Company.  Additionally, several 
employees of Stifel, Nicolaus, through their individual ownership or 
interest in a corporation or partnership, provide leasing services 
primarily for branch office space.  The Company charged to operations in 
the aggregate approximately $1,369,000, $315,000, $386,000, and $777,000 
during the year ended December 31, 1994, the five-month transition period 
ended December 31, 1993, and the fiscal years 1993 and 1992, 
respectively, for these services which were primarily legal.

A director of the Parent has a general partnership interest in an 
enterprise in which the Company also holds general and limited 
partnership interests carried at approximately $530,000 at December 31, 
1994, and $584,000 at December 31, 1993.

The Company has receivables aggregating $1,976,000 at December 31, 1994, 
from two former employees who were also directors and officers of the 
Company.  These receivables arose from employment contracts which were to 
be earned or forgiven if performance criteria defined in the contracts 
were met.  In 1994, the employees terminated with the Company.  In the 
fourth quarter of 1994, the Company filed suits to recover the balance of 
the receivables.

<PAGE>

Note N -- Transition Period and Comparable Prior Year

The Company changed its fiscal year from the last Friday in July to a 
calendar year end.  Comparative results of operations are shown below:

<TABLE>
<CAPTION>
                                                 		Calendar Year                     	Five-Month              	Five Months
	                                    	December 31, 1994	    December 31, 1993	     Transition Period	    Ended December 31, 1992
		                                                             (unaudited)     	Ended December 31, 1993        (unaudited)
--------------------------------------------------------------------------------------------------------------------------------
<S>                                   <C>                    <C>                    <C>                    <C>                  
Revenues:
 	Commissions	                        $ 	25,407,000         	$ 	28,396,000         	$ 	11,949,000         	$ 	10,008,000
	 Principal transactions	                22,567,000	            23,232,000	             9,313,000	            11,282,000
	 Investment banking	                    11,969,000	            30,285,000	            10,885,000 	           11,151,000
 	Interest	                              10,918,000	             9,316,000	             4,057,000	             4,101,000
	 Sale of investment company shares	      9,674,000	            12,133,000	             4,906,000              3,514,000
 	Sale of insurance products	             2,207,000	             2,382,000	             1,263,000	               496,000
	 Sale of unit investment trust	          2,736,000	             3,728,000	             1,362,000	               854,000
 	Other revenues	                         8,448,000	             6,088,000	             2,720,000	             3,469,000
	                                     -------------          -------------          -------------          -------------      
    Total Revenues  	                   	93,926,000	          	115,560,000	           	46,455,000            	44,875,000
                                      -------------          -------------          -------------          -------------
Expenses:
 	Employee compensation & benefits  	   	60,652,000	           	72,219,000	          	 29,421,000 	         	 25,878,000
	 Commission & floor brokerage	           2,120,000	             2,410,000	               845,000	               920,000
 	Communication & office supplies	        8,045,000	             7,181,000	             3,090,000              2,745,000
 	Occupancy & equipment rental            9,397,000	             7,798,000	             3,333,000              3,183,000
 	Promotional	                            2,868,000	             3,068,000	             1,231,000 	            1,088,000
 	Interest	                               6,138,000	             4,798,000	             1,763,000	             2,312,000
	 Provision for litigation & bad debt	    2,467,000	               907,000	               473,000    	         1,105,000
	 Restructuring charge	                   2,672,000	                     0	                     0	                     0
 	Other expense	                          8,788,000	             7,290,000	             3,239,000	             3,203,000
                                      -------------          -------------          -------------          -------------	 
    Total Expenses	                    	103,147,000	          	105,671,000	           	43,395,000            	40,434,000
------------------------------------- ---------------------- ---------------------- ---------------------- -------------
   	Pre-Tax Income(Loss)	              	 (9,221,000)	         	  9,889,000	          	  3,060,000           	  4,441,000
	 Income tax provision (benefit)	      	 (3,718,000)	           	3,658,000	          	  1,145,000         	    1,719,000
------------------------------------- ---------------------- ---------------------- ---------------------- -------------
    Net Income(Loss)	                 $	 (5,503,000)	        $  	6,231,000	         $	  1,915,000	         $	  2,722,000
                                      =============          =============          =============          =============
</TABLE>
Note O -- Acquisition

On December 28, 1993 the Company purchased all of the outstanding stock 
of Todd Investment Advisors, Inc. (Todd), an investment advisory firm 
registered with the SEC under the Investment Advisory Act of 1940, for 
$1,780,000 in cash and $1,520,000 in promissory notes, payable in two 
installments.  The transaction was accounted for as a purchase and 
resulted in the recognition of goodwill of approximately $3,201,000, 
which is being amortized on a straight-line basis over a fifteen year 
period.

<PAGE>

Unaudited pro forma financial data for the combined operations, assuming 
the transaction had taken place at the beginning of the periods presented, 
follows:
                                  		Five-Month	
	                               	Transition Period	        Fiscal Year
		                            Ended December 31, 1993		 Ended July 30,1993
								                      -----------------------   ------------------
Revenue	                           $ 	47,251,000		         $	115,379,000
Net Income	                        $	  1,945,000	          $	  7,102,000
Primary Earnings Per Share	                $0.45	                  $1.69


Note P -- Plan of Restructuring

During the fourth quarter, the Board of Directors of the Parent Company 
approved a restructuring and downsizing plan for the Company which was
implemented beginning in December 1994, and involved the closing or 
downsizing of 31 office locations and termination of approximately 70 
officers and employees.  Included in the fourth quarter are charges to 
expense for costs associated with the implementation of the plan which 
includes the following:

	         Net Lease commitments for closed offices		          $	1,400,000
	         Severance pay, extended benefits and
	          receivables written off for terminated employees      	875,000
         	Abandonment of leasehold improvements		                	206,000
         	Contractual commitments				                             191,000
                                                              -----------
         	Total			                                            $	2,672,000
                                                              ===========

Such amounts are included in accounts payable and accrued expenses or the 
allowance for doubtful notes receivable at December 31, 1994.  The plan 
of restructuring and downsizing is expected to be substantially completed 
during the first quarter of 1995.

Note Q -- Subsequent Event

On February 7, 1995, the Company announced an agreement to sell the assets 
of its Oklahoma City-based operations to Capital West Corp. subject to 
certain conditions.  Included in the agreement are the assets related to 
the Company's retail offices in Oklahoma, several retail offices in Texas, 
and the Oklahoma-based public finance, institutional trading, and sales 
departments.  If the transaction is consummated the Company will receive 
cash, secured and subordinated notes, and warrants to purchase a minority 
interest in Capital West Corp.  In addition, the agreement calls for 
Capital West Corp. to assume certain office and equipment lease 
obligations of the Company.  The sale would result in the reduction of 
approximately 70 investment executives and approximately 50 support staff 
located in 26 branch offices.

<PAGE>

Unaudited pro forma financial information assuming the transaction had 
taken place at the beginning of the year is presented below:

               Unaudited Pro Forma Combined Results of Operations

                     	Revenue                 	$	81,413,000
	                     Net Loss		                  4,427,000
	                     Loss Per Primary Share		         1.04


The above pro forma statements do not purport to be indicative of results 
which actually would have occurred had the sale been made on January 1, 
1994.

On January 24, 1995, the Company's Board of Directors approved a 5 percent 
stock dividend to be distributed and $.03 per share cash dividend to be 
paid on February 24, 1995, to shareholders of record on February 10, 1995.  
All shares issued and earnings per share amounts included in the 
consolidated financial statements and notes thereto have been 
retroactively adjusted to give effect to the 5 percent stock dividend.



(b) Supplementary Financial Information

Quarterly Operating Results (Unaudited)

<TABLE>
<CAPTION>
                               	       	Earnings		                   Primary	  Fully Diluted
				                                     Before	         Net	       Earnings	    Earnings
	                         Revenue		   Income Taxes 	    Income	     Per Share    Per Share 
Year 1994 By Quarter
--------------------------------------------------------------------------------------------						
<S>                    <C>            <C>            <C>              <C>        <C>     
First  		              $ 25,827,000	  $    289,000	  $    179,000    	$ 0.04    	$ 0.04
Second	 	                22,746,000	    (1,224,000)     	(731,000)	    (0.17)	    (0.17)
Third 		                 23,573,000	      (681,000)	     (420,000)	    (0.10)	    (0.10)	
Fourth		                 21,780,000	    (7,605,000)	   (4,531,000)	    (1.10)	    (1.10)
---------------------------------------------------------------------------------------------						
Transition Period 1993  
---------------------------------------------------------------------------------------------						
First Quarter		        $ 28,916,000	  $  2,540,000	  $  1,603,000	    $ 0.37 	   $ 0.32
Nov. & Dec., 1993		      17,539,000	       520,000	       312,000	      0.07	      0.07	
---------------------------------------------------------------------------------------------						
Fiscal Year 1993 By Quarter
---------------------------------------------------------------------------------------------						
First 		               $ 22,796,000  	$  1,569,000	  $  1,010,000	    $ 0.25	    $ 0.22
Second 		                32,015,000	     3,873,000	     2,413,000	      0.58	      0.47
Third		                  28,398,000	     2,954,000	     1,868,000	      0.44	      0.37
Fourth		                 30,262,000	     2,874,000	     1,747,000	      0.41	      0.34
---------------------------------------------------------------------------------------------						
</TABLE>


                                    EXHIBIT 21

                     STIFEL FINANCIAL CORP. AND SUBSIDIARIES

                   SUBSIDIARIES OF STIFEL FINANCIAL CORP. (1)



                				                  STATE OF		       NAMES UNDER WHICH
         NAME		               		   INCORPORATION	    SUBSIDIARY DOES BUSINESS

-  Stifel, Nicolaus &		               Missouri	 Stifel, Nicolaus & Company,
   Company, Incorporated				                    Incorporated

-  Alliance Realty Corp.         	    Missouri		Alliance Realty Corp.

-  Century Securities          		     Missouri 	Century Securities
   Associates, Inc.                             Associates, Inc.

-  Stifel, Nicolaus  	                Arkansas		Stifel, Nicolaus Insurance
   Insurance Agency, Inc. (2)				              	Agency, Inc.

-  S-N Capital Corp. (2)	             Missouri		S-N Capital Corp.

-  Stifel Venture Corp.	         	    Missouri  Stifel Venture Corp.

-  S-N NAG		                   	      Missouri	 S-N NAG

-  Pin Oak Capital, Ltd.(3)           Missouri 	Pin Oak Capital, Ltd.

-  Stifel Asset Management Corp.      Missouri		Stifel Asset Management Corp. 

-  Todd Investment Advisors, Inc. (3) Kentucky		Todd Investment Advisors, Inc.





---------------
	
(1) Does not include corporations in which registrant owns 50 percent or less
      of the stock.

(2) Wholly owned subsidiary of Stifel, Nicolaus & Company, Incorporated.

(3) Wholly owned subsidiary of Stifel Asset Management Corp.



                            				EXHIBIT 23

                     			  STIFEL FINANCIAL CORP.
              	    CONSENT OF INDEPENDENT ACCOUNTANTS



We consent to the incorporation by reference in the registration statement of 
Stifel Financial Corp. and Subsidiaries on Form S-8 (file numbers 2-94326, 
33-10030, 33-16150, 33-20568 and 33-53097) and on Form S-3 (file number 
33-53699), of our report dated February 24, 1995 on our audits of the
consolidated financial statements and financial statement schedules of Stifel
Financial Corp. and Subsidiaries as of December 31, 1994 and December 31, 1993,
and for the year ended December 31, 1994, the five-month transition period
ended December 31, 1993 and the fiscal years ended July 30, 1993 and July 31,
1992, which report is incorporated by reference in this Annual Report on 
Form 10-K.


                                                /s/ Coopers & Lybrand, L.L.P.


St. Louis, Missouri
February 24, 1995




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