STIFEL FINANCIAL CORP
10-K, 1999-03-30
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C.  20549
                                
                            FORM 10-K
(Mark One)
[x] Annual report pursuant to Section 13 or 15(d) of the
    Securities Exchange Act of 1934
    
    For the fiscal year ended December 31, 1998

[ ] Transition report pursuant to Section 13 or 15(d) of the
    Securities Exchange Act of 1934

For the transition period from __________to __________
   .

Commission file number 1-9305

                       STIFEL FINANCIAL CORP.
- -------------------------------------------------------------------------
       (Exact name of registrant as specified in its charter)
         DELAWARE                                 43-1273600
- -------------------------------      ------------------------------------
(State or other jurisdiction of      (I.R.S. Employer Identification No.)
incorporation or organization)

        501 N. Broadway
       St. Louis, Missouri                  63102-2102
- ---------------------------------------     ----------
(Address of principal executive offices)    (Zip Code)

Registrant's telephone number,including area code    314-342-2000
                                                     ------------
Securities registered pursuant to Section 12(b) of the Act:
                                              Name of Each Exchange
        Title of Each Class                    On Which Registered
- --------------------------------------       ------------------------
Common Stock,Par Value $.15 per share         New York Stock Exchange
                                              Chicago Stock Exchange

Preferred Stock Purchase Rights               New York Stock Exchange
                                              Chicago Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  report)  and  (2) has been  subject  to  such  filing
requirements for the past 90 days.
Yes[x] No [ ]

Indicate  by  check  mark  if  disclosure  of  delinquent  filers
pursuant  to Item 405 of Regulation S-K is not contained  herein,
and  will not be contained, to the best of registrant's knowledge
in  definitive  proxy or information statements  incorporated  by
reference in Part III of this Form 10-K, or any amendment to this
Form 10-K [ ]
<PAGE>2
Aggregate market value of voting stock held by non-affiliates  of
the registrant at March 10, 1999 was $58,431,864.

Shares  of  Common Stock outstanding at March 10, 1999: 7,045,330
shares, par value $.15 per share.
                                
               DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Annual Report to Stockholders for the year  ended
December  31,  1998  are incorporated by  reference  in  Part  II
hereof.  Portions of the Company's Proxy Statement filed with the
SEC   in   connection  with  the  Company's  Annual  Meeting   of
Stockholders  to  be  held  April 28, 1999  are  incorporated  by
reference in Part III hereof.  Exhibit Index located on page 25.
<PAGE>3
                             PART I

ITEM 1. BUSINESS

Stifel Financial Corp. ("Financial"), a Delaware corporation  and
holding  company, was organized in 1983 pursuant  to  a  plan  of
reorganization  whereby Stifel, Nicolaus & Company,  Incorporated
("Stifel   Nicolaus")   became  a  wholly-owned   subsidiary   of
Financial.   Stifel Nicolaus is the successor  to  a  partnership
founded in 1890.  Unless the context requires otherwise, the term
"Company" as used herein means Financial and its subsidiaries.

The  Company offers securities-related financial services through
its wholly-owned operating subsidiaries, Stifel Nicolaus, Century
Securities Associates, Inc., Todd Investment Advisors, Inc.,  and
Pin  Oak  Capital,  Ltd.  These subsidiaries  provide  brokerage,
trading,  investment  banking, investment advisory,  and  related
financial  services primarily to customers throughout the  United
States  from  54  locations.   The  Company's  customers  include
individuals,   corporations,  municipalities  and   institutions.
Although the Company has customers throughout the United  States,
its major geographic area of concentration is in the Midwest.

Principal Sources of Revenue

The  amounts of each of the principal sources of revenue  of  the
Company for the years ended December 31, 1998, 1997 and 1996  are
contained in Item 6. Selected Financial Data, herein.

Narrative Description of Business

As  of  February 28, 1999, the Company employed 851  individuals.
Stifel  Nicolaus  employed  821 of which  307  were  employed  as
investment  executives.  In addition, 144  investment  executives
were  affiliated with Century Securities Associates, Inc. ("CSA")
as    independent   contractors.    Through   its   broker-dealer
subsidiaries,  the  Company  provides  securities   services   to
approximately 104,000 client accounts.  No single client accounts
for  a material percentage of the Company's total business.   The
Company currently divides its business into three segments  based
on the products and services offered.  These segments are private
client,   capital  markets,  and  other.  See  Note  N   of   the
Consolidated  Financial  Statements  incorporated  by   reference
herein for a further discussion.

                         Private Client

The   Company  provides  securities  transaction  and   financial
planning services to its private clients through Stifel Nicolaus'
branch system and its independent contractor firm, CSA.  In  1998
management made significant investments in personnel, technology,
and market data platforms to grow the private client segment.
<PAGE>4                                
Stifel Nicolaus Private Client

Stifel  Nicolaus  has 51 private client branches  located  in  12
states,  primarily in the Midwest.  Its 307 Investment Executives
provide a broad range of services and financial products to their
clients.   In  most cases Stifel Nicolaus charges commissions  on
both   stock  exchange  and  over-the-counter  transactions,   in
accordance with Stifel Nicolaus' commission schedule.  In certain
cases,  varying  discounts  from the schedule  are  granted.   In
addition, Stifel Nicolaus distributes both taxable and tax exempt
fixed-income   products   to  its  private   clients,   including
municipal,  corporate,  government  agency  and  mortgage  backed
bonds,   preferred  stock,  and  unit  investment   trusts.    An
increasing  number  of  clients  are  electing  asset  based  fee
alternatives to the traditional commission schedule. In addition,
Stifel  Nicolaus distributes insurance and annuity products,  and
investment  company  shares.  Stifel  Nicolaus  has  dealer-sales
agreements  with  numerous  distributors  of  investment  company
shares.   These agreements generally provide for dealer discounts
ranging up to 5.75 percent of the purchase price, depending  upon
the size of the transaction.

Century Securities Associates Inc. Private Client

CSA  has  affiliations  with 144 independent  contractors  in  29
branch  offices  and 67 satellite offices in  29  states.   Under
their contractual arrangements, these independent contractors may
provide accounting services, real estate brokerage, insurance, or
other  business activities for their own account.   However,  all
securities  transactions must be transacted through  CSA.   CSA's
independent  contractors  provide the  same  types  of  financial
products  and  services to its private clients,  as  does  Stifel
Nicolaus.   Independent contractors are responsible  for  all  of
their   direct  costs  and  are  paid  a  larger  percentage   of
commissions to compensate them for their added expenses.  CSA  is
an  introducing broker-dealer and as such clears its transactions
through Stifel Nicolaus.

Client transactions in securities for Stifel Nicolaus and CSA are
affected  on  either a cash basis or margin basis.  The  customer
deposits  less than the full cost of the security when securities
are  purchased on a margin basis.  The Company makes a  loan  for
the balance of the purchase price.  Such loans are collateralized
by  the  securities  purchased.  The amounts  of  the  loans  are
subject  to the margin requirements of Regulation T of the  Board
of  Governors  of  the  Federal Reserve System,  New  York  Stock
Exchange,  Inc. ("NYSE") margin requirements, and  the  Company's
internal  policies,  which  usually  are  more  restrictive  than
Regulation  T  or NYSE requirements.  In permitting customers  to
purchase securities on margin, the Company is subject to the risk
of  a  market  decline,  which could  reduce  the  value  of  its
collateral below the amount of the customers' indebtedness.
<PAGE>5

                         Capital Markets

Capital markets include investment banking, corporate finance and
public   finance  departments,  research  department,   syndicate
department,  over-the-counter equity trading,  and  institutional
sales and trading.

Investment Banking - Corporate Finance

The  investment banking corporate finance group consists  of  ten
professionals,  located in St. Louis, and is involved  in  public
and  private  equity  and preferred underwritings  for  corporate
clients,  merger  and  acquisition  advisory  services,  fairness
opinions,  and evaluations. Stifel Nicolaus focuses on small  and
mid-cap financial institutions, located primarily in the Midwest,
and  to  a  lesser  extent  mortgage  and  property  real  estate
investment trusts.

Research Department

The  research department consists of seven analysts  who  publish
research on over 144 companies.  Proprietary research reports are
provided  to private and institutional clients at no  charge  and
are supplemented by research purchased from outside vendors.

Syndicate Department

The syndicate department coordinates the marketing, distribution,
pricing,  and stabilization of the Company's lead- and co-managed
underwritings.  In addition, the syndicate department coordinates
the  firm's  syndicate  and selling group activities  managed  by
other investment banking firms.

Over-the-Counter Equity Trading

The  Company trades as principal in the over-the-counter  market.
It  acts  as both principal and agent to facilitate the execution
of  customers'  orders.  The Company makes a  market  in  various
securities  of interest to its customers through buying,  selling
and  maintaining an inventory of these securities.   At  December
31,  1998, Stifel Nicolaus made a market in 149 equity issues  in
the  over-the-counter market.  The Company does not engage  in  a
significant amount of trading for its own account.


Institutional Sales

Institutional  sales is comprised of institutional equity  sales,
fixed   income   sales,  and  taxable  and   tax-exempt   trading
departments located in St. Louis.  The institutional equity sales
group  provides equity products to its institutional accounts  in
both  the  primary and secondary markets.  Primary equity  issues
are generally underwritten by Stifel Nicolaus' investment banking
corporate finance group.  At December 31, 1998, the institutional
equity  sales department maintained relationships with  over  370
institutional  accounts.  Stifel  Nicolaus  buys   fixed   income
products,   both  tax-exempt  and  taxable  products,   primarily
municipal bonds, corporate, government agency, and mortgage  back
bonds  for  its  own  account, maintains an  inventory  of  these
products  and  resells from that inventory to  its  institutional
accounts.  The institutional fixed income sales group  maintained
relationships with over 530 accounts at December 31, 1998.
<PAGE>6
Investment Banking-Public Finance

Investment banking public finance consists of eight professionals
with  its  principal  offices in St. Louis and  Wichita.   Stifel
Nicolaus  acts  as an underwriter and dealer in bonds  issued  by
states, cities, and other political subdivisions and may  act  as
manager or participant in offerings managed by other firms.   The
majority  of  the  Company's  municipal  bond  underwritings  are
originated through its office in St. Louis.

                         Other Segments

In  addition  to  its private client segment and capital  markets
segment,  the  company  has two investment advisory  firms  which
provide  investment advisory services to individuals,  fiduciary,
and  corporate clients.  Revenues are derived based  upon  assets
under  management.   Pin Oak Capital, Ltd. is  registered  as  an
investment  advisor in six states and had assets under management
of approximately $147,298,000 at December 31,1998.Todd Investment
Advisors,Inc.("Todd") holds registrations in sixteen states  with
approximately  $3,088,475,000  of  assets   under  management  at
December 31, 1998.

On  January  28,  1999,  the Board of Directors  of  the  Company
announced the sale of all of the oustanding capital stock of Todd
to a subsidiary of Western and Southern Life Insurance Company, a
significant shareholder of the Company.

Stifel Nicolaus clears transactions for the Company's independent
contractor,   CSA,  and  two  other  introducing  broker-dealers.
Revenues  and  costs associated with clearing these  transactions
are also included in "other segments."

Competition

The  Company competes with other securities firms, some of  which
offer their customers a broader range of brokerage services, have
substantially  greater resources, and may have greater  operating
efficiencies.   In addition, an increasing number of  specialized
firms,  as  well  as  banks, savings and loans,  on-line  service
providers,  and other financial institutions, now offer  discount
brokerage   services  to  individual  customers.    These   firms
generally  charge  lower  commission  rates  to  their  customers
without offering services such as portfolio valuation, investment
recommendations  and research.  Competition  from  such  discount
brokerage  services may adversely affect revenues of the  Company
and  other full service brokerage firms.  Banks also compete with
brokerage  firms  by  offering  certain  investment  banking  and
corporate finance services.

Management  relies on the expertise acquired in its  market  area
over  its 108-year history, its personnel, and its equity capital
to operate in the competitive environment.
<PAGE>7
Regulation

The  securities  industry  in the United  States  is  subject  to
extensive   regulation  under  federal  and  state   laws.    The
Securities and Exchange Commission ("SEC") is the federal  agency
charged  with the administration of the federal securities  laws.
Much  of  the  regulation of broker-dealers,  however,  has  been
delegated  to  self-regulatory  organizations,  principally   the
National  Association of Securities Dealers, Inc., the  Municipal
Securities   Rulemaking  Board,  and  the   national   securities
exchanges, such as the NYSE.  These self-regulatory organizations
adopt  rules  (which are subject to approval by  the  SEC)  which
govern  the industry and conduct periodic examinations of  member
broker-dealers.  Securities firms are also subject to  regulation
by  state securities commissions in the states in which they  are
registered.

The  regulations  to which broker-dealers are subject  cover  all
aspects  of  the securities business, including sales  practices,
trade  practices  among  broker-dealers,  capital  structure   of
securities  firms, record keeping, and the conduct of  directors,
officers and employees.  Additional legislation, changes in rules
promulgated by the SEC and by self-regulatory organizations,  and
changes in the interpretation or enforcement of existing laws and
rules   often  directly  affect  the  method  of  operation   and
profitability of broker-dealers.  The SEC and the self-regulatory
organizations may conduct administrative proceedings,  which  can
result  in censures, fines, suspension or expulsion of a  broker-
dealer,  its  officers  or employees.  The principal  purpose  of
regulation and discipline of broker-dealers is the protection  of
customers  and the securities markets rather than the  protection
of creditors and stockholders of broker-dealers.

As  a  broker-dealer and member of the NYSE, Stifel  Nicolaus  is
subject to the Uniform Net Capital Rule (Rule 15c3-1) promulgated
by  the  SEC, which provides that a broker-dealer doing  business
with  the public shall not permit its aggregate indebtedness  (as
defined)  to  exceed 15 times its net capital  (as  defined)  or,
alternatively, that its net capital shall not be  less  than  two
percent  of aggregate debit balances (primarily receivables  from
customers  and  broker-dealers) computed in accordance  with  the
SEC's  Customer Protection Rule (Rule 15c3-3).  The  Uniform  Net
Capital  Rule  is  designed  to  measure  the  general  financial
integrity  and liquidity of a broker-dealer and the  minimum  net
capital  deemed necessary to meet the broker-dealer's  continuing
commitments  to  its  customers and other  broker/dealers.   Both
methods  allow  broker-dealers to increase their  commitments  to
customers only to the extent their net capital is deemed adequate
to support an increase.  Management believes that the alternative
method, which is utilized by most full-service securities  firms,
is  more  directly  related to the level  of  customer  business.
Therefore,  Stifel  Nicolaus computes its net capital  under  the
alternative method.
<PAGE>8
Under  SEC  rules, a broker-dealer may be required to reduce  its
business and restrict withdrawal of subordinated capital  if  its
net capital is less than four percent of aggregate debit balances
and  may  be prohibited from expanding its business and declaring
cash  dividends if its net capital is less than five  percent  of
aggregate  debit balances.  A broker-dealer that fails to  comply
with  the Uniform Net Capital Rule may be subject to disciplinary
actions  by  the SEC and self-regulatory agencies,  such  as  the
NYSE,  including censures, fines, suspension, or  expulsion.   In
computing net capital, various adjustments are made to net  worth
to exclude assets which are not readily convertible into cash and
to  state  conservatively  the other  assets  such  as  a  firm's
position in securities.  Compliance with the Uniform Net  Capital
Rule may limit those operations of a firm such as Stifel Nicolaus
which requires the use of its capital for purposes of maintaining
the   inventory  required  for  a  firm  trading  in  securities,
underwriting  securities, and financing customer  margin  account
balances.  Stifel Nicolaus had net capital of approximately $28.5
million  at  December  31,  1998, which  was  approximately  10.6
percent  of  aggregate  debit balances  and  approximately  $23.1
million in excess of required net capital.


ITEM 2.  PROPERTIES

The  headquarters  and  administrative offices  of  the  Company,
Stifel  Nicolaus  and  CSA are located in downtown  Saint  Louis,
Missouri.  Todd is located in Louisville, Kentucky.  Pin  Oak  is
located  in  New York, New York.  Stifel Nicolaus  has  a  branch
office  system  located in 12 states, primarily in  the  Midwest.
The  Company  has  a  total of 54 locations in  13  states.   All
offices  of  the  Company are located in  leased  premises.   The
Company's  management  believes that  at  the  present  time  the
facilities are suitable and adequate to meet its needs  and  that
such  facilities  have  sufficient productive  capacity  and  are
appropriately utilized.

The  Company  also  leases  communication  and  other  equipment.
Aggregate  annual rental expense, for office space and equipment,
for   the   year   ended  December  31,  1998  was  approximately
$4,031,000.   Further information about the lease obligations  of
the  Company is provided in Note D of the Consolidated  Financial
Statements incorporated by reference herein.
<PAGE>9
ITEM 3.  LEGAL PROCEEDINGS

The   Company  is  a  defendant  in  several  lawsuits   relating
principally  to its securities business.  Some of these  lawsuits
and  arbitrations  claim substantial amounts, including  punitive
damages.   One such claim involves a lawsuit filed on October  5,
1995  by  The Oklahoma Turnpike Authority ("OTA") in the District
Court  of Oklahoma County, State of Oklahoma, along with  DeWayne
VonFeldt and Robert Cochran, two former employees of the Company;
Sakura Global Capital and Steven Strauss; Pacific Matrix and Jeff
Feld.   The  OTA suit seeks $6.5 million in compensatory  damages
and  an  unspecified amount of punitive damages.   The  OTA  suit
alleges  that an undisclosed fee paid to the Company by  a  third
party  for  the  placement of a forward purchase contract  in  an
advance  refunding escrow for the proceeds of the 1992  OTA  $608
million municipal bond refinancing should have been paid  to  the
OTA.  Although  the  ultimate outcome of this and  other  actions
cannot  be  ascertained at this time, management,  based  on  its
understanding  of the facts and after consultation  with  outside
counsel,  does  not  believe  the ultimate  resolution  of  these
matters  will  have a materially adverse effect on the  Company's
consolidated  financial  condition  and  results  of  operations.
However,  depending upon the period of resolution,  such  effects
could  be  material  to the financial results  of  an  individual
operating  period.   It is reasonably possible  that  certain  of
these  lawsuits and arbitrations could be resolved  in  the  next
year,  and  management  does not believe  such  resolutions  will
result  in  losses materially in excess of the amounts previously
provided.

<PAGE>10
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None

ITEM 4a.  EXECUTIVE OFFICERS OF THE REGISTRANT
The  following  information  is  furnished  pursuant  to  General
Instruction  G(3)  of  Form 10-K with respect  to  the  executive
officers of Financial:
                                                         Year First Appointed as
                             Positions or Offices           Executive Officer
       Name           Age      with the Company              of the Company

George H. Walker III   68   Chairman of the Board of              1978
                            Financial and Stifel Nicolaus

Ronald J. Kruszewski   40   President and Chief Executive         1997
                            Officer of Financial and 
                            Stifel Nicolaus

James M. Zemlyak       39   Vice President, Treasurer and         1999
                            Chief Financial Officer of
                            Financial and Senior Vice 
                            President and Chief Financial
                            Officer of Stifel Nicolaus

Charles R. Hartman     55   Vice President and Secretary          1996 
                            of Financial and General Counsel,
                            Senior Vice President and
                            Secretary of Stifel Nicolaus

Scott B. McCuaig       49   Vice President of Financial and       1998
                            Director of Retail Sales &
                            Marketing of Stifel Nicolaus

Lawrence E. Somraty    50   Vice President of Financial and       1996
                            President of Century Securities
                            Associates, Inc.

The  following  are  brief summaries of the  business  experience
during  the past five years of each of the executive officers  of
the Company.

   George  H.  Walker III joined Stifel Nicolaus in 1976,  became
Chief Executive Officer of Stifel Nicolaus in December 1978,  and
became  Chairman of Stifel Nicolaus in July 1982.  From the  time
of  the  organization of Financial, Mr. Walker has served as  its
Chairman  of  the Board and, until October 26, 1992,  Mr.  Walker
served  as its President and Chief Executive Officer.  Mr. Walker
is  a  director  of Western and Southern Life Insurance  Company,
Laclede  Steel  Company, Laidlaw Corp., Macroeconomics  Advisers,
LLC,  and  EAC  Corporation.  He is active in  various  community
activities. He is Chairman of the Advisory Committee  of  Webster
University  Business  School  and  on  the  National  Counsel  of
Washington University Business School.
<PAGE>11
    Ronald  J.  Kruszewski  was  appointed  President  and  Chief
Executive Officer of the Company and Stifel Nicolaus on September
25, 1997.  Prior to joining the Company, Mr. Kruszewski served as
Managing  Director and Chief Financial Officer of Baird Financial
Corporation  and  Managing Director of  Robert  W.  Baird  &  Co.
Incorporated.  Mr. Kruszewski is a director of digital  broadcast
network Corporation.

    James M. Zemlyak joined Stifel Nicolaus in February of  1999.    
He is Vice President, Treasurer, and Chief  Financial  Officer of
Financial and Senior Vice President and Chief  Financial  Officer 
of Stifel Nicolaus  and a  member of  the  Board  of Directors of
Stifel Nicolaus. Prior to joining the Company, Mr. Zymlyak served
as Chief Financial  Officer  of Baird  Financial  Corporation and
Managing Director, Chief Financial Officer  and a  member of  the
Board of Directors of Robert W. Baird & Co. Incorporated. 

   Charles R. Hartman joined Stifel Nicolaus in June of 1994.  He
is Vice President and Secretary of Financial and General Counsel,
Senior Vice President and Secretary of Stifel Nicolaus.  Prior to
joining Stifel Nicolaus, Mr. Hartman was the Regional Counsel for
the Securities and Exchange Commission in Los Angeles, California
and from April 1982 to June of 1994, a Los Angeles partner in the
law firm of Rogers & Wells.

   Scott B. McCuaig joined Stifel Nicolaus in January of 1998. He
is Vice President of Financial and the Director of Retail Sales &
Marketing,  and  a  member of the Board of  Directors  of  Stifel
Nicolaus.  Prior to joining Stifel Nicolaus, Mr.  McCuaig  was  a
Managing Director, head of marketing, regional sales manager, and
a  member  of  the Board of Directors of Robert W.  Baird  &  Co.
Incorporated.

   Lawrence E. Somraty has been with Stifel Nicolaus since  1977.
He  is  Vice  President of Financial and became the President  of
Century  Securities  Associates, Inc.  in  January  1991.   Prior
thereto,   he   served  as  Option  Department  Manager,   Senior
Registered  Options  Principal,  Investment  Advisor  and  Branch
Manager of Stifel Nicolaus.

<PAGE>12
                             PART II


ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
       STOCKHOLDER MATTERS

a.) Market Information
The  common  stock of Financial is traded on the New  York  Stock
Exchange  and Chicago Stock Exchange under the symbol "SF."   The
high/low sales prices for Financial's Common Stock for each  full
quarterly  period for the two most recent calendar years  are  as
follows:
 
              High and Low Stock Price By Quarter
       --------------------------------------------------
                        1998                  1997
       Quarter       High - Low            High - Low
       --------------------------------------------------
        First   $16 3/16 - 12 1/16    $ 8 3/16 -  6 11/16
        Second   17 5/8  - 13 11/16    10 15/16-  6 13/16
        Third    15 11/16-  9 1/8      11 7/8  -  8 5/16
        Fourth   11 1/2  -  8 3/4      15 3/8  - 11 13/16
       ==================================================      
      
The   Company   from  time-to-time  uses  funds  generated   from
operations to purchase the Company's common stock throughout  the
calendar  year.   On   January 27, 1999, the Company's  Board  of
Directors authorized the purchase of an additional 500,000 shares
to  be  used  to  satisfy share obligations for employee  benefit
plans and for general corporate purposes.

b.)  Holders
The  approximate number of stockholders of record  on  March  10,
1999 was 3,000.

c.)  Dividends
Dividends paid were as follows:
   Record      Payment        Cash        Stock
    Date         Date       Dividend     Dividend

  02/4/97     02/18/97       $0.03          5%
  05/6/97     05/20/97       $0.03         - -
  08/5/97     08/19/97       $0.03         - -
  11/11/97    11/25/97       $0.03         - -
  02/12/98    02/26/98       $0.03          5%
  05/12/98    05/28/98       $0.03         - -
  08/06/98    08/20/98       $0.03         - -
  11/05/98    11/19/98       $0.03         - -

A  regular  quarterly  cash  dividend  of  $0.03  per  share  was
established on November 30, 1993.
<PAGE>13


ITEM 6.  SELECTED FINANCIAL DATA
<TABLE>
                              Stifel Financial Corp. and Subsidiaries
                                        Financial Summary
                                                               
<CAPTION>                                          
                                                           Years Ended December 31,
                                 -----------------------------------------------------------------
(In thousands, except                      1998         1997         1996        1995        1994
per share and percentages)                 ----         ----         ----        ----        ----
<S>                                   <C>          <C>          <C>         <C>         <C>      
  Revenues                                                 
Commissions                            $  56,729    $  49,763    $  43,900   $  38,716   $  37,287
Principal transactions                    26,465       20,463       19,498      20,362      24,639
Investment banking                        15,763       28,476       16,253      12,121      12,634
Interest                                  18,889       21,397       13,774      13,002      10,918
Other                                     19,442       15,997       16,388      11,159       8,448
                                       ---------    ---------    ---------   ---------   ---------
                                         137,288      136,096      109,813      95,360      93,926
                                       ---------    ---------    ---------   ---------   ---------
  Expenses                                                 
Employee compensation and benefits        86,967       82,094       66,765      57,187      61,527
Commissions and floor brokerage            2,804        2,780        2,641       2,319       2,120
Communications and office supplies         8,389        6,914        6,797       7,651       8,045
Occupancy and equipment                    9,549        8,109        7,958       8,512      11,601
Interest                                   9,798       12,991        8,197       8,312       6,138
Litigation, settlements,and bad debts        830        3,726        3,292       1,610       2,467
Restructuring charge                         - -          - -          - -         - -       2,672
Other operating expenses                  10,362       10,061        8,561       8,462       8,577
                                       ---------    ---------    ---------   ---------   ---------
                                         128,699      126,675      104,211      94,053     103,147
                                       ---------    ---------    ---------   ---------   ---------  
Income (loss) before income taxes          8,589        9,421        5,602       1,307      (9,221)
                                                         
Provision (benefit) for income taxes       3,344        3,750        2,209         663      (3,718)
                                       ---------    ---------    ---------   ---------   ---------
Net income (loss)                      $   5,245    $   5,671    $   3,393   $     644   $  (5,503)
                                       =========    =========    =========   =========   =========
  Per Share Data                                           
Basic earnings (loss)(a)               $     .77    $    1.01    $     .66   $     .13   $   (1.09)
Diluted earnings (loss)(a)             $     .73    $     .88    $     .59   $     .13   $   (1.09)
Cash dividends                         $     .12    $     .12    $     .09   $     .12   $     .09
                                                         
  Other Data                                               
Total assets                           $ 335,005    $ 315,484    $ 301,344   $ 226,775   $ 222,208
Long-term obligations                  $  20,570        9,600       10,000      10,760      11,520
Stockholders' equity                   $  54,977       50,081       37,752      34,795      34,226
Net income as % averageity                9.69 %      13.29 %       9.35 %      1.87 %      * N.M.
Net income as % revenues                  3.82 %       4.17 %       3.09 %      0.68 %      * N.M.
Average common shares and share
  equivalents outstanding (a):
Basic                                    6,850          5,591        5,150       5,079       5,042
Diluted                                  7,198          7,099        6,816       5,152       5,042
- --------------------------------------------------------------------------------------------------
</TABLE>
(a) Retroactively restated to reflect the 5 percent stock dividend
 declared January 27, 1999.
* Not Meaningful
<PAGE>14

ITEM 7.   Management's   Discussion  and  Analysis  of  Financial
      Condition and Results of Operations.

The  Management's Financial Discussion, including the  discussion
under  "Year  2000," together with other sections of this  Annual
Report, contains forward-looking statements within the meaning of
federal securities laws.  Actual results are subject to risks and
uncertainties, including both those specific to the  Company  and
those  specific  to  the industry which could  cause  results  to
differ  materially  from  those  contemplated.   The  risks   and
uncertainties  include, but are not limited  to,  third-party  or
Company failures to achieve timely, effective remediation of  the
Year  2000  issues,  general  economic  conditions,  actions   of
competitors,  regulatory  actions,  changes  in  legislation  and
technology changes.  Undue reliance should not be placed  on  the
forward-looking statements, which speak only as of  the  date  of
this   Annual  Report.   The  Company  does  not  undertake   any
obligation to publicly update any forward-looking statements.

Management's  Discussion and Analysis of Financial Condition  and
Results  of Operations, included on pages 22 through  27  of  the
Annual Report of the Registrant to its Stockholders, for the year
ended December 31, 1998, is incorporated herein by reference.

ITEM 7A. Quantitative and Qualitative Disclosures About Market
      Risk.

Quantitative  and  Qualitative  Disclosure  About  Market   Risk,
included on page 27 of the Annual Report of the Registrant to its
Stockholders,  for  the  year  ended  December   31,   1998,   is
incorporated herein by reference.
<PAGE>15

ITEM 8. Financial Statements and Supplementary Data.

The  following consolidated financial statements included in  the
Annual Report of the Registrant to its Stockholders, for the year
ended December 31, 1998, is incorporated herein by reference.
  
                   Statement                          Annual Report Reference
                   ---------                          -----------------------  
     Consolidated Statements of Financial Condition --
       December 31, 1998 and December 31, 1997 ................ 28 - 29
  
     Consolidated Statements of Operations --
       Years ended December 31, 1998, December 31, 1997
       and December 31, 1996..................................    30
  
     Consolidated Statements of Stockholders' Equity --
       Years ended December 31, 1998, December 31, 1997
       and December 31, 1996..................................    31
  
     Consolidated Statements of Cash Flows --
       Years ended December 31, 1998, December 31, 1997
       and December 31, 1996..................................  32 - 33
  
     Notes to Consolidated Financial Statements...............  34 - 48
  
     Independent Auditors' Report.............................    49

Selected Quarterly Financial Data, included on page 50 of the
Annual Report of the Registrant to its Stockholders, for the year
ended December 31, 1998, is incorporated herein by reference.
<PAGE>16
ITEM 9. Changes in and Disagreements with Accountants on
      Accounting and Financial Disclosure
None

                            PART III

ITEM 10. Directors and Executive Officers of the Registrant.

Information   regarding  directors  is   contained   in   "Voting
Securities  and  Principal  Holders Thereof"  and   "Election  of
Directors," included in the Registrant's Proxy Statement for  the
1999  Annual  Meeting  of  Stockholders,  which  information   is
incorporated herein by reference.

Information regarding the executive officers, as of March 26,1999
is contained in "Item 4a Executive Officers  of the  Registrant,"
hereof. There is no family relationship between any of the  named 
executive officers.

Information  regarding  compliance  with  Section   16   of   the
Securities  Exchange  Act of 1934, as amended,  is  contained  in
"Section   16(a)  Beneficial  Ownership  Reporting   Compliance,"
included in the Registrant's Proxy Statement for the 1999  Annual
Meeting of Stockholders, which information is incorporated herein
by reference.
<PAGE>17
ITEM 11. Executive Compensation.

Information  regarding  executive compensation  is  contained  in
"Executive  Compensation,"  included in  the  Registrant's  Proxy
Statement  for  the  1999 Annual Meeting of  Stockholders,  which
information is incorporated herein by reference.

ITEM 12.  Security  Ownership  of Certain Beneficial  Owners  and
      Management.

Information  regarding security ownership of  certain  beneficial
owners  and  management  is contained in "Voting  Securities  and
Principal  Holders  Thereof," included in the Registrant's  Proxy
Statement  for  the  1999 Annual Meeting of  Stockholders,  which
information is incorporated herein by reference.

ITEM 13. Certain Relationships and Related Transactions.

Information   regarding   certain   relationships   and   related
transactions is contained in "Certain Relationships  and  Related
Transactions," included in the Registrant's Proxy  Statement  for
the  1999  Annual Meeting of Stockholders, which  information  is
incorporated herein by reference.
                                
                             PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
          FORM 8-K

 (a)(1)   Consolidated Financial Statements: Incorporated herein by reference,
          are listed in  item 8 hereof.
        
    (2)   Consolidated Financial Statement Schedules:
  
          Independent Auditors' Report...................................20
  
          Schedule I - Condensed Financial Information of Registrant....21-23
      
          Schedule II- Valuation and Qualifying Accounts.................24
      
          All  other  schedules for which provision  is  made  in  the
          applicable  accounting regulations of  the  Securities  and
          Exchange  Commission  are not required  under  the  related
          instructions or are inapplicable and, therefore, have  been
          omitted.
  
    (3)   Exhibits: See Exhibit Index on pages 25 and 27 hereof.
  

 (b)      Reports on Form 8-K:

          There were no reports on Form 8-K during the fourth quarter
          ended December 31, 1998.
<PAGE>18
                           SIGNATURES
                                
                                
    Pursuant  to the requirements of Section 13 of the Securities
Exchange Act of 1934, the Registrant has duly caused this  report
to  be  signed  on its behalf by the undersigned, thereunto  duly
authorized, in the City of St. Louis, State of Missouri,  on  the
26th day of March 1999.



                               STIFEL FINANCIAL CORP.
                                          (Registrant)




                                  By        /s/ Ronald J. Kruszewski
                                            -----------------------------
                                            Ronald J. Kruszewski
                                            (Principal Executive Officer)



                                            /s/ Bernard N. Burkemper
                                            -----------------------------
                                            Bernard N. Burkemper
                                            (Principal Accounting Officer)


<PAGE>19

   Pursuant to the requirements of the Securities Exchange Act of
1934,  this report has been signed below by the following persons
on  behalf of the Registrant on March 26, 1999, in the capacities
indicated.



  /s/George H. Walker III               Chairman of the Board
     George H. Walker III


  /s/Ronald J. Kruszewski               President, Chief Executive
     Ronald J. Kruszewski               Officer, and Director


  /s/Bruce A. Beda                      Director
     Bruce A. Beda


  /s/Charles A. Dill                    Director
     Charles A. Dill


  /s/Richard F. Ford                    Director
     Richard F. Ford


  /s/John J. Goebel                     Director
     John J. Goebel


  /s/Stuart I. Greenbaum                Director
     Stuart I. Greenbaum


  /s/Robert E. Lefton                   Director
     Robert E. Lefton


  /s/James M. Oates                     Director
     James M. Oates



  
<PAGE>20
  
  
               [Deloitte & Touche LLP letterhead]
  
  
  
Independent Auditors' Report
                                
                                
                                
                                
                                
                                
To the Board of Directors and Stockholders of
Stifel Financial Corp.
St. Louis, Missouri:


We  have audited the consolidated financial statements of  Stifel
Financial  Corp.  and Subsidiaries as of December  31,  1998  and
December 31, 1997, and for each of the three years in the  period
ended December 31, 1998, and have issued our report thereon dated
March 5, 1999;  such consolidated financial statements and report
are  included in your 1998 Annual Report to Stockholders and  are
incorporated  herein by reference.  Our audits also included  the
consolidated  financial statement schedules of  Stifel  Financial
Corp.  and  Subsidiaries, listed in Item 14.  These  consolidated
financial  statement  schedules are  the  responsibility  of  the
Corporation's  management.  Our responsibility is to  express  an
opinion  based on our audits.  In our opinion, such  consolidated
financial statement schedules, when considered in relation to the
basic consolidated financial statements taken as a whole, present
fairly  in  all  material  respects  the  information  set  forth
therein.


/s/ Deloitte & Touche LLP

March 5, 1999
St. Louis, Missouri

                                
                                
                                
<PAGE>21
  
             SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                CONDENSED BALANCE SHEETS
                                
                                 STIFEL FINANCIAL CORP.
    
                                               Dec. 31,        Dec. 31,
                                                 1998            1997
                                             ----------      ----------       
ASSETS                                                 

Cash                                        $     9,155    $     9,155      
Due from subsidiaries (a)                     3,795,026      3,615,656
Investment in subsidiaries (a)               52,684,827     47,214,774
Office equipment and leasehold              
  improvements,less allowances for              
  depreciation and amortization of            
  $11,869,688 and $10,449,850,
  respectively                                5,195,917      2,136,544 
Investments, at cost                          1,462,239      1,373,424
Goodwill, net of amortization of
  $645,955 and $554,095, respectively         1,723,187      1,815,047
Other assets                                  2,075,975      2,427,287
                                            -----------    ----------- 
  TOTAL ASSETS                              $66,946,326    $58,591,887
                                            ===========    ===========     
                                                       
LIABILITIES AND STOCKHOLDERS' EQUITY                   
                                                       
Due to subsidiaries (a)                     $ 4,773,926    $ 2,238,164
Obligation under capital lease                  847,769        522,498
Long-term debt                                5,370,000      5,000,000
Other liabilities                               978,417        749,881
                                            -----------    -----------
  TOTAL LIABILITIES                          11,970,112      8,510,543
                                                       
Stockholders' Equity:                                  
Capital stock                                 1,082,521      1,001,933
Additional paid-in capital                   41,867,576     37,006,360
Retained earnings                            18,291,104     17,425,321
                                            -----------    -----------
                                             61,241,201     55,433,614
                                                       
Less treasury stock, at cost                  2,161,886      1,989,167
Less unearned employee stock
  ownership plan shares                       3,021,862      3,178,125
Less unamortized expense of
  restricted stock awards, at cost            1,081,239        184,978
                                            -----------    -----------     
  TOTAL STOCKHOLDERS' EQUITY                 54,976,214     50,081,344
                                            -----------    -----------      
  TOTAL LIABILITIES & STOCKHOLDERS'EQUITY   $66,946,326    $58,591,887
                                            ===========    ===========


(a)  Eliminated in consolidation.

See Notes to Consolidated Financial Statements (Item 8)
<PAGE>22                                

   SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                           (continued)
                                
                         CONDENSED STATEMENTS OF OPERATIONS
                                
                              STIFEL FINANCIAL CORP.

                                           
                                            Years Ended December 31,
                                     ---------------------------------------
                                        1998          1997          1996

Revenues:                                                 
                                                          
  Lease                              $1,762,434    $1,202,248    $1,406,556
                                                                              
  Other                                 523,138        95,015       (59,024)
                                     ----------    ----------    ----------
                                      2,285,572     1,297,263     1,347,532
                                                          
Expenses:                                                 
                                                          
  Depreciation and amortization       1,853,837     1,294,108     1,431,798
                                                          
  Professional fees                     410,039       290,554       246,178
                                                          
  Provision for doubtful collection         - -           - -       300,000 
                                                          
  Miscellaneous                         492,273       194,419       159,460
                                     ----------    ----------    ----------   
                                      2,756,149     1,779,081     2,137,436
                                     ----------    ----------    ----------
Loss before income taxes               (470,577)     (481,818)     (789,904)
                                                          
Benefit for income taxes               (226,522)     (201,150)     (343,024)
                                                          
(Loss) before equity in net                                 
  Income of subsidiaries               (244,055)     (280,668)     (446,880)
                                                          
Equity in net income of subsidiaries  5,489,482     5,951,674     3,839,382
                                     ----------    ----------    ----------
                                                          
  NET INCOME                         $5,245,427    $5,671,006    $3,392,502
                                     ==========    ==========    ==========
See Notes to Consolidated Financial Statements (Item 8)
<PAGE>23

   SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                           (continued)
<TABLE>
               CONDENSED STATEMENTS OF CASH FLOWS
                     STIFEL FINANCIAL CORP.
<CAPTION>
                                                                       Years Ended December 31,
                                                            --------------------------------------------
                                                                1998             1997           1996
                                                                ----             ----           ----
CASH FLOWS FROM OPERATING ACTIVITIES:
- ------------------------------------- 
<S>                                                         <C>              <C>            <C>      
 Net income                                                  $ 5,245,427      $ 5,671,006    $ 3,392,502
   Non-cash items included in net income:
     Depreciation and amortization                             1,853,837        1,294,108      1,431,798
     Deferred items                                               79,812         (251,492)      (119,353)
     Undistributed income of subsidiaries                     (5,489,482)      (5,951,674)    (3,839,382)
     Amortization and forfeitures of restricted                           
       Stock awards and stock benefits                           594,800          172,357         75,055
                                                             -----------      -----------    -----------  
                                                               2,284,394          934,305        940,620
  Net change in due to/due from subsidiaries                    (179,370)         595,049      1,512,913
  (Increase) decrease in other assets                            197,542         (796,569)     1,487,309
  Increase (decrease) in other liabilities                     2,765,035         (169,235)      (379,298)
                                                             -----------      -----------    -----------
CASH FROM    OPERATING ACTIVITIES                              5,067,601          563,550      3,561,544
                                                             ===========      ===========    ===========
CASH FLOWS FROM FINANCING  ACTIVITIES:
  Proceeds from:                                           
    Shares issued                                              2,043,402        2,907,790        632,338
    Long-term debt                                               370,000        5,000,000            - -
  Payments for:                                             
    Settlement of long-term debt                                     - -              - -       (760,000)
    Purchase of stock for treasury                            (2,160,450)       (2,926,452)     (520,321)
    Purchase unearned ESOP shares                                    - -        (3,178,125)          - -
    Principal payments under capital lease                      (597,930)         (392,248)     (433,284)
    Cash dividend and rights redemption                         (829,046)         (608,968)     (625,128)
                                                             -----------       -----------   -----------
CASH FROM FINANCING ACTIVITIES                                (1,174,024)          801,997    (1,706,395)
                                                             ===========       ===========   ===========
CASH FLOWS FROM INVESTING ACTIVITIES:                                 
  Proceeds from:                                           
    Distributions/sales received on investments                  118,300            62,020        36,360
    Sales of office equipment and leasehold                          
      improvements                                                46,205           144,512        23,405
  Payments for:                                            
    Acquisition of investments                                  (119,999)         (633,739)   (1,513,232)
    Acquisition of Office equipment and leasehold 
      improvements                                            (3,938,083)         (938,340)   (  401,682)
                                                             -----------       -----------   -----------    
CASH FROM INVESTING ACTIVITIES                                (3,893,577)       (1,365,547)   (1,855,149)
                                                             ===========       ===========   ===========
Increase in cash                                                       0                 0             0
Cash (beginning of period)                                         9,155             9,155         9,155
                                                             -----------       -----------   -----------  
Cash (end of period)                                         $     9,155       $     9,155   $     9,155
                                                             ===========       ===========   ===========
Supplemental Disclosures of Cash Flow Information
 Schedule of Non-cash Investing and Financing Activities
   Fixed assets acquired under capital lease                 $   923,000       $   405,000   $   240,000
   Restricted stock awards, net of forfeitures               $ 1,263,000       $   153,000   $   182,000
   Employee stock ownership shares issued                    $   165,000       $   300,000   $   280,000
   Debt converted to stock                                           - -       $10,000,000           - -
   Stock dividends distributed                               $ 3,551,000       $ 4,370,000   $ 1,786,000

See Notes to Consolidated Financial Statements (Item 8)
</TABLE>
<PAGE>24
<TABLE>
        SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
<CAPTION>      
           COL. A                   COL. B          COL. C             COL. D             COL. E
           ------                   ------          ------             ------             ------
                                  Balance at      Additions                              Balance
                                   Beginning    Charged to Costs                         at End
        Description                of Period      and Expenses        Deduction         of Period
        -----------                ---------    ----------------      ---------         ---------
<S>                             <C>                <C>              <C>                 <C>       
Year Ended December 31, 1998:
  Deducted from asset                                                              
    account: Allowances    
    for doubtful accounts        $   555,891         $       0       $         0        $  555,891
  Deducted from asset                                                 
    account: Allowances for                                               
    doubtful notes receivables     2,376,351           254,108         2,148,090 <F2>      482,369
  Deducted from asset account:                                                           
    Allowances for doubtful
    collection of other assets        62,000                 0            58,414 <F5>        3,586
  Deducted from asset                                                              
    Account: Reserves for 
    Investments                      679,846           330,270                 0         1,010,116
  Deducted from asset                                                              
    Account: Reserves for
    Securities owned                 200,000                 0                 0           200,000
Year Ended December 31, 1997:
  Deducted from asset                                                              
    account: Allowances
    for doubtful accounts         $  581,946         $   2,038        $   28,093 <F1>   $  555,891
  Deducted from asset                                                 
    account: Allowances for                                               
    doubtful notes receivables     2,551,627           235,229           410,505 <F2>    2,376,351
  Deducted from asset account:                                                
    Allowances for doubtful  
    collection of other assets       300,000            62,000           300,000 <F4>       62,000
  Deducted from asset                                                              
    Account: Reserves for
    Investments                      735,362           175,154           230,670 <F3>      679,846
  Deducted from asset                                                              
    Account: Reserves for
    Securities owned                 200,000                 0                 0           200,000
Year Ended December 31, 1996:
  Deducted from asset                                                              
    account: Allowances 
    for doubtful accounts         $  804,916         $  28,400         $ 251,370 <F1>   $  581,946
  Deducted from asset                                                 
    account: Allowances for                                               
    doubtful notes receivables     3,002,220           173,467           624,060 <F2>    2,551,627
  Deducted from asset account:                                                           
    Allowances for doubtful
    collection of other assets             0           300,000                 0           300,000
  Deducted from asset                                                              
    Account: Reserves for
    Investments                      628,362           115,000             8,000 <F3>      735,362
  Deducted from asset                                                              
    Account: Reserves for
    Securities owned                 200,000                 0                 0           200,000

<F1>  Uncollected accounts written off and recoveries.
<F2>  Uncollected notes written off and recoveries.
<F3>  Investments disposed of.
<F4>  Uncollected asset written off.
<F5>  Recovery of account.
</TABLE>
<PAGE>25

                          EXHIBIT INDEX
                                
             Stifel Financial Corp. and Subsidiaries
                   Annual Report on Form 10-K
                  Year Ended December 31, 1998

    Exhibit
    Number                    Description

3.  (a)(1) Restated  Certificate  of  Incorporation of  Financial
           filed with the Secretary of State of Delaware on  June
           1, 1983, incorporated herein by reference  to  Exhibit
           3.1 to Financial's Registration Statement  on Form S-1
           , as amended  (Registration   File No.  2-84232) filed
           July 19, 1983.
  
    (a)(2) Amendment to Restated  Certificate  of Incorporation of
           Financial filed with the Secretary of State of Delaware
           on May 11, 1987, incorporated herein  by  reference  to
           Exhibit  (3)(a)(2) to Financial's Annual Report on Form
           10-K (File No.1-9305) for the year ended July 31, 1987.
  
    (a)(3) Certificate of Designation, Preferences, and  Rights of
           Series   A   Junior  Participating  Preferred  Stock of
           Financial filed with the Secretary of State of Delaware
           on July 10, 1987,  incorporated  herein by reference to
           Exhibit  (3)(a)(3) to Financial's Annual Report on Form
           10-K (File No.1-9305) for the year ended July 31, 1987.
  
    (a)(4) Amendment to Restated  Certificate of Incorporation  of
           Financial  filed  with  the  Secretary  of   State   of
           Delaware  on November  28, 1989, incorporated herein by
           reference to  Exhibit  (3)(a)(4) to  Financial's Annual
           Report on Form 10-K (File No.1-9305) for the year ended
           July 27, 1990.
  
    (b)    Amended and Restated By-Laws of  Financial,incorporated
           herein by reference to  Exhibit  3(b)(1) to Financial's
           Annual Report on Form 10-K (File No. 1-9305) for fiscal
           year ended July 30, 1993.

4.  (a)    Prefered    Stock    Purchase    Rights   of Financial,
           incorporated   herein  by   reference   to  Financial's 
           Registration Statement on  Form  8-A (File No. 1- 9305)
           filed July 30, 1996.



  
10. (a)(1) Employment Agreement  with  George  H.Walker  III dated
           August 21, 1987, incorporated herein by   reference  to
           Exhibit 10(c) to Financial's Annual Report on Form 10-K
           (File No. 1-9305)  for the  fiscal  year ended July 31,
           1987.*
  
    (a)(2) First Amendment to Employment Agreement with  George H.
           Walker III,  incorporated  herein   by   reference   to
           Exhibit  10(a)(2)  to Financial's Annual Report on Form
           10-K(File No.1-9305) for the fiscal year ended July 31,
           1992. *
<PAGE>26  
    (b)    Form of Indemnification Agreement with directors  dated
           as  of June 30,  1987, incorporated herein by reference
           to Exhibit 10.2  to  Financial's Current Report on Form
           8-K (date of earliest event  reported  - June 22, 1987)
           filed July 14, 1987.
  
    (c)    1983   Incentive  Stock  Option   Plan  of   Financial,
           incorporated  herein  by   reference to Exhibit 4(a) to
           Financial's  Registration    Statement   on  Form   S-8
           (Registration File No.2-94326)filed November 14,1984. *
  
    (d)    1985   Incentive   Stock   Option  Plan   of Financial,
           incorporated  herein  by   reference   to Exhibit   28C
           to Financial's Registration Statement  on Form  S-8, as
           amended (Registration File No. 33-10030) filed November
           7, 1986. *
  
    (e)    1987  Non-qualified Stock  Option  Plan  of  Financial,
           incorporated  herein  by   reference   to Exhibit 10(h)
           to Financial's Annual Report on Form 10-K  (File  No. 1
           -9305) for the fiscal year  ended  July 31, 1987. *

    (f)    Amendment  to 1983 Incentive  Stock  Option Plan,  1985
           Incentive  Stock  Option Plan  and 1987  Non- Qualified 
           Stock  Option  Plan, incorporated  herein  by reference
           to  Exhibit  10(f)  to   Financial's  Annual Report  on
           Form 10-K (File No. 1-9305) for  the  fiscal year ended
           July 28, 1989. *
  
    (g)    Dividend  Reinvestment  and   Stock  Purchase  Plan  of
           Financial,   incorporated   herein   by   reference  to
           Financial's   Registration   Statement   on   Form  S-3
           (Registration File No. 33-53699) filed May 18, 1994.
  
    (h)    1997  Stock  Incentive Plan  of  Financial, incorporated
           herein   by   reference  to   Financial's   Registration
           Statement on Form S-8 (Registration  File No. 333-37805)
           filed October 14, 1998. *
  
    (i)    1998   Employee   Stock   Purchase   Plan  of Financial,
           incorporated  herein   by    reference   to  Financial's  
           Registration Statement on Form S-8(Registration File No.
           333-37807) filed  October  14,1998. *
  
    (j)(1) Employment Letter with Ronald J.Kruszewski, incorporated
           herein  by  reference   to  Exhibit 10(l) to Financial's
           Annual Report on Form 10-K  (File  No. 1-9305)  for  the
           year ended December  31,1997. *
  
    (j)(2) Stock  Unit Agreement with  Ronald  J. Kruszewski, filed
           herewith. *
  
13.        Annual  Report   to Stockholders   for  the  year  ended
           December 31, 1998,  filed  herewith.  Except  for  those
           portions of pages  expressly  incorporated by reference,
           the 1998  Annual  Report to  Stockholders  is not deemed
           filed  as part of this Annual Report on Form 10-K.

21.        List of Subsidiaries of Financial, filed herewith.

23.        Consent of Independent Auditors, filed herewith.

27.        1998 Financial Data Schedule BD, filed herewith.

* Management contract or compensatory plan or arrangement.




                       EXHIBIT 10. (j)(2)
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
         Stock Unit Agreement with Ronald J. Kruszewski
                                
                    
                     STIFEL FINANCIAL CORP.
                      STOCK UNIT AGREEMENT


      Stifel  Financial Corp., a Delaware Corporation ("Company")
and Ronald J. Kruszewski ("Executive") hereby agree as follows:

      WHEREAS, the Company established the Stifel Financial Corp.
1997 Incentive Stock Plan (the "Plan") pursuant to which options,
stock  appreciation  rights  and  restricted  stock  covering  an
aggregate of 600,000 shares of the Stock of the Company   may  be
granted to key employees of the Company and its subsidiaries; and

      WHEREAS, the Board of Directors of the Company has  amended
the Plan to permit the grant of Stock Units; and

      WHEREAS,  Executive previously purchased 124,688 restricted
shares  of  Stock for a note to the Company, which the  Board  of
Directors  of  the  Company agreed to forgive over  a  period  of
approximately  six years subject to the continued  employment  of
Executive; and

      WHEREAS,  Executive  has agreed to surrender  such  124,688
restricted  shares  of  Stock in satisfaction  of  the  remaining
balance  due  on such note, up to the fair market value  of  such
shares,  contingent  on  the  award of  124,688  Stock  Units  in
replacement of such restricted stock/note arrangement; and

       WHEREAS,  the  Compensation  Committee  of  the  Board  of
Directors of the Company, as Administrator of the Plan, wishes to
grant  Executive  124,688 Stock Units to replace  the  shares  of
Stock  surrendered by Executive in partial satisfaction  of  such
note;

      NOW,  THEREFORE, in consideration of services rendered  and
the  mutual  covenants  herein contained, the  parties  agree  as
follows:
<PAGE>
Section 1.     Definitions

           As  used in this Agreement, the following terms  shall
             have the following meanings:

           A.   "Award" means the award provided for in Section 2.

           B.   "Board of Directors" means the Board of Directors
                  of the Company.

           C.   "Change in Control" means:

                (i)  The acquisition by any individual, entity or
group,  or  a  Person (within the meaning of Section 13(d)(3)  or
14(d)(2)  of  the Exchange Act) of ownership of 15%  or  more  of
either  (a)  the then outstanding shares of Stock of the  Company
(the  "Outstanding  Company Stock") or (b)  the  combined  voting
power  of  the then outstanding voting securities of the  Company
entitled  to  vote  generally in the election of  directors  (the
"Outstanding Company Voting Securities"); provided, however, such
an  acquisition of ownership of 15% or more but less than 25%  of
Outstanding  Corporation Common Stock or Outstanding  Corporation
Voting  Securities  with  the prior  approval  of  the  Board  of
Directors of the Company shall not result in a Change in  Control
within the meaning of this subparagraph; or

                 (ii)   Individuals  who,  as  the  date  hereof,
constitute the Board (the "Incumbent Board") cease for any reason
to  constitute  at  least  a majority  of  the  Board;  provided,
however,  that  any individual becoming a director subsequent  to
the date hereof whose election, or nomination for election by the
Company's  stockholders, was approved by a vote  of  at  least  a
majority  of  the  directors then comprising the Incumbent  Board
shall  be  considered as though such individual were a member  of
the  Incumbent Board, but excluding, as a member of the Incumbent
Board,  any  such individual whose initial assumption  of  office
occurs  as  a  result of either an actual or threatened  election
contest (as such terms are used in Rule l4a-11 of Regulation  l4A
promulgated under the Exchange Act) or other actual or threatened
solicitation of proxies or consents by or on behalf of  a  Person
other than the Board; or
<PAGE>
               (iii)  Approval by the stockholders of the Company
of  a  reorganization,  merger or consolidation,  in  each  case,
unless,  following such reorganization, merger or  consolidation,
(a)  more than 50% of, respectively, the then outstanding  shares
of  Stock  of the corporation resulting from such reorganization,
merger or consolidation and the combined voting power of the then
outstanding  voting  securities of such corporation  entitled  to
vote  generally in the election of directors is then beneficially
owned, directly or indirectly, by all or substantially all of the
individuals   and  entities  who  were  the  beneficial   owners,
respectively,  of the Outstanding Company Stock  and  Outstanding
Company    Voting   Securities   immediately   prior   to    such
reorganization, merger or consolidation in substantially the same
proportions  as  their  ownership,  immediately  prior  to   such
reorganization,  merger  or  consolidation,  of  the  Outstanding
Company Stock and Outstanding Company Voting Securities,  as  the
case  may  be,  (b)  no  Person beneficially  owns,  directly  or
indirectly,  15%  or more of, respectively, the then  outstanding
shares   of   Stock  of  the  corporation  resulting  from   such
reorganization,  merger or consolidation or the  combined  voting
power   of  the  then  outstanding  voting  securities  of   such
corporation,  entitled  to  vote generally  in  the  election  of
directors (provided, however, such 15% threshold may be increased
up  to 25% by the Board of Directors of the Company prior to such
approval by the stockholders) and (c) at least a majority of  the
members  of  the board of directors of the corporation  resulting
from such reorganization, merger or consolidation were members of
the  Incumbent Board at the time of the execution of the  initial
agreement   providing   for   such  reorganization,   merger   or
consolidation; or

                (iv)  Approval by the stockholders of the Company
of  (a)  a complete liquidation or dissolution of the Company  or
(b) the sale or other disposition of all or substantially all  of
the  assets  of  the  Company, other than to a corporation,  with
respect  to  which  following  such sale  or  other  disposition,
(1)  more than 50% of, respectively, the then outstanding  shares
of Stock of such corporation and the combined voting power of the
then  outstanding voting securities of such corporation  entitled
to   vote  generally  in  the  election  of  directors  is   then
beneficially   owned,   directly  or  indirectly,   by   all   or
substantially all of the individuals and entities  who  were  the
beneficial owners, respectively, of the Outstanding Company Stock
and  Outstanding Company Voting Securities immediately  prior  to
such   sale  or  other  disposition  in  substantially  the  same
proportion as their ownership, immediately prior to such sale  or
other   disposition,  of  the  Outstanding  Company   Stock   and
Outstanding Company Voting Securities, as the case may be, (2) no
Person beneficially owns, directly or indirectly, 15% or more of,
respectively,  the  then  outstanding shares  of  Stock  of  such
corporation and the combined voting power of the then outstanding
voting  securities of such corporation entitled to vote generally
in  the  election  of  directors  (provided,  however,  such  15%
threshold may be increased up to 25% by the Board of Directors of
the  Company  prior  to  such approval by the  stockholders)  and
(3)  at least a majority of the members of the board of directors
of  such corporation were members of the Incumbent Board  at  the
time  of the execution of the initial agreement or action of  the
Board  providing for such sale or other disposition of assets  of
the Company.
<PAGE>
          D.   "Date of Award" means December 21, 1998.

          E.   "Permanent Disability" means total inability  of
Executive, because of bodily injury or disease, to carry out  his
duties  as  an  employee  of  the Company's  Subsidiary,  Stifel,
Nicolaus  & Company, Incorporated, for a period of at  least  six
consecutive months.

          F.   "Retirement" means termination of employment with
the Company and its Subsidiaries after attaining the age of 65.

          G.   "Stock" means the common stock of the Company, par
value fifteen cents ($0.15) per share.

          H.   "Subsidiary" means any corporation, other than the
Company, in an unbroken chain of corporations beginning with  the
Company if, at the relevant date, each of the corporations, other
than  the  last  corporation in the unbroken  chain,  owns  stock
possessing  fifty  percent or more of the total  combined  voting
power of all classes of stock in one of the other corporations in
such chain.

Section 2.     Award

      Subject to the terms of this Agreement, the Company  hereby
awards to Executive 124,688 Stock Units, effective as of the Date
of  Award.   Each  Stock Unit represents the  obligation  of  the
Company  to transfer one share of Stock to Executive at the  time
provided in Section 5 of this Agreement, provided such Stock Unit
is vested at such time.

Section 3.     Bookkeeping Account

      The  Company shall record the number of Stock Units granted
hereunder to a bookkeeping account for Executive (the "Stock Unit
Account").   Executive's Stock Unit Account shall be  debited  by
the  number of Stock Units, if any, forfeited in accordance  with
Section  4  and  by the number of shares of Stock transferred  to
Executive in accordance with Section 5 with respect to such Stock
Units.   Executive's Stock Unit Account also  shall  be  adjusted
from  time  to time for stock dividends, stock splits  and  other
such transactions in accordance with Section 10.

Section 4.     Vesting

      Subject  to  the  accelerated vesting  provisions  provided
below,  if Executive remains employed by the Company through  the
applicable date, the Stock Units shall vest at the times provided
in the following schedule:

                    Stock Units Becoming     Aggregated Stock
    Vesting Date     Vested on such Date       Units Vested
                                                     
  January 1, 1999          26,250                26,250
  January 1, 2000          26,250                52,500
  January 1, 2001          26,250                78,750
  January 1, 2002          26,250               105,000
  January 1, 2003          19,688               124,688
<PAGE>
      In  the  event Executive dies while employed, or terminates
employment on account of his Permanent Disability, before January
1,  2003,  an additional number of Stock Units shall  vest.   The
additional  number shall be the number of Stock Units that  would
have vested had Executive remained employed by the Company as  of
the  January  1  next following the year in which such  death  or
disability  occurred, multiplied by a fraction the  numerator  of
which is the number of days that have elapsed during the calendar
year  in  which  such  death  or  disability  occurred  and   the
denominator of which is 365.

      All  of the Stock Units granted pursuant to Section 2 shall
be fully vested immediately upon a Change in Control.

      In  addition,  all of the Stock Units granted  pursuant  to
Section  2  shall be fully vested (a) in the event of termination
of  Executive's employment by the Company for a reason other than
a  Good  Cause  Event  (as  defined below),  or  (b)  Executive's
resignation for Good Reason (as defined below).

      The  term  "Good Cause Event" shall mean (a) a  good  faith
determination  by  the  Board  of  Directors,  after  notice   to
Executive  and  opportunity  by  Executive  to  be  heard,   that
Executive  committed a fraud, misappropriation,  embezzlement  or
theft against or from the Company or any of its subsidiaries, (b)
conviction  of  Executive  of  a  felony  or  (c)  a  good  faith
determination  by  the Board of Directors,  after  a  ninety  day
warning and the opportunity to cure and to be heard by the  Board
of  Directors, on substantial evidence that Executive was grossly
negligent  in carrying out, or unreasonably refused to  serve  or
carry   out,  the  duties  and  responsibilities  of  Executive's
employment with the Company.

      The term "Good Reason" shall mean the occurrence of any  of
the following without the Executive's consent: (a) the assignment
to  the  Executive  of any duties inconsistent  in  any  material
respect  with  his  positions as President  and  Chief  Executive
Officer  of  the Company (including status, offices,  titles  and
reporting requirements), authority, duties or responsibilities as
of  the  commencement of Executive's employment with the Company,
or  any action by the Company that results in material diminution
in   such   positions,  authority,  duties  or  responsibilities,
excluding,  for  this  purpose, any isolated,  insubstantial  and
inadvertent action not taken in bad faith and that is remedied by
the  Company  promptly  after receipt of written  notice  thereof
given  by  the  Executive; or (b) any failure by the  Company  to
provide  the compensation and benefits to which the Executive  is
entitled under any agreement with the Company or any compensation
or  benefit  plan  or  practice generally  applicable  to  senior
executives of the Company, other than any isolated, insubstantial
and  inadvertent failure not occurring in bad faith and  that  is
remedied by the Company promptly after receipt of written  notice
given by the Executive; or (c) the Company requiring Executive to
be  based  at  a location that is more than fifty miles  for  St.
Louis, MO.
<PAGE>
      In  the  event  of  the termination of  employment  of  the
Executive with the Company for any other reason, all Stock  Units
that are not vested at the time of such termination of employment
shall be forfeited.

Section 5.     Distribution of Shares

      Subject to the provisions below, so long as Executive shall
remain employed by the Company, the Company shall transfer shares
of  Stock  to Executive in annual installments over a  period  of
seven  years beginning January 1, 2007.  The number of shares  of
Stock in each installment shall be determined under the declining
balance  accounting method, based on the number  of  Stock  Units
credited to Executive's Stock Unit Account as of the beginning of
each year in the installment payment period.  For example, shares
of  Stock equal to 1/7 of the Stock Units credited to Executive's
Stock Unit Account as of January 1, 2007 shall be transferred  to
Executive as soon as administratively practical in 2007;  1/6  of
the Stock Units credited to Executive's Stock Unit Account as  of
January  1,  2008 shall be transferred to Executive  as  soon  as
administratively practical in 2008; and so on, with  the  balance
distributed in the seventh year of the payout period.

      Executive may elect to defer the date of transfer of  Stock
to  a  specified  later date while Executive is  still  employed.
Such an election shall be delivered in writing to the Company  at
least six months before the date of transfer specified above, and
shall be irrevocable after such election deadline.

      In  the  event  of  the termination of  the  employment  of
Executive  with the Company before the payment dates as scheduled
above,  the  Company shall transfer, as soon as  practical  after
such  a  termination of employment, shares of Stock to  Executive
equal  in number to the Stock Units credited to Executive's Stock
Unit  Account  at  the  time  of such termination  of  employment
(regardless of any election to defer the transfer).

     Notwithstanding any other provision of this Agreement to the
contrary,  no  shares of Stock shall be transferred to  Executive
prior  to the earliest date on which the Company's federal income
tax deduction for such payment is not precluded by Section 162(m)
of  the  Internal  Revenue Code.  In the  event  any  payment  is
delayed  solely  as  a result of the preceding restriction,  such
payment  shall  be  made  as  soon as  administratively  feasible
following  the  first  date as of which  Section  162(m)  of  the
Internal  Revenue Code no longer precludes the deduction  by  the
Company of such payment.

Section 6.     Shareholder Rights

      Executive shall not have any of the rights of a shareholder
of  the Company with respect to Stock Units, such as the right to
vote.
<PAGE>
Section 7.     Dividend Equivalents

      The  Company shall pay Executive as soon as practical after
the  Company  pays a cash dividend to shareholders  of  Stock  an
amount  in  cash  equal  to the amount per  share  of  such  cash
dividend multiplied by the number of Stock Units credited to  the
Stock  Unit  Account of Executive as of the record date  of  such
dividend.   The  Company  may  withhold  from  such  payment  any
applicable federal, state or local income or payroll tax.

Section 8.     Death Benefits

      In  the  event  of  the  death of Executive,  as  soon  as
practical  after  the  death  of Executive,  the  Company  shall
transfer  shares equal in number to the vested Stock  Units,  if
any,  credited to Executive's Stock Unit Account to  Executive's
Beneficiary or Beneficiaries.

      Executive  may  designate  a Beneficiary  or  Beneficiaries
(contingently,  consecutively, or  successively)  of  such  death
benefit  and, from time to time, may change his or her designated
Beneficiary.   A  Beneficiary may  be  a  trust.   A  beneficiary
designation shall be made in writing in a form prescribed by  the
Company  and  delivered to the Company while the  Participant  is
alive.   If there is no designated Beneficiary surviving  at  the
death  of  a  Participant, payment of any death  benefit  of  the
Participant  shall be made to the persons and in the  proportions
which any death benefit under the Stifle Financial Corp. Employee
Stock Ownership Plan is or would be payable.

Section 9.     Units Non-Transferable

      Stock Units awarded hereunder shall not be transferable  by
Executive.   Except as may be required by the federal income  tax
withholding  provisions of the Code or by the  tax  laws  of  any
State,  the  interests of Executive and his  Beneficiaries  under
this  Agreement are not subject to the claims of their  creditors
and  may  not  be voluntarily or involuntarily sold, transferred,
alienated,  assigned, pledged, anticipated, or  encumbered.   Any
attempt   by  Executive  or  a  Beneficiary  to  sell,  transfer,
alienate,   assign,  pledge,  anticipate,  encumber,  charge   or
otherwise  dispose  of  any right to benefits  payable  hereunder
shall be void.

Section 10.    Adjustment in Certain Events

      If  there  is any change in the Stock by reason  of  stock
dividends,  split-ups, mergers, consolidations, reorganizations,
combinations or exchanges of shares or the like, the  number  of
Stock Units credited to Executive's Stock Unit Account shall  be
adjusted  appropriately  so  that  the  number  of  Stock  Units
credited  to Executive's Stock Unit Account after such an  event
shall  equal  the number of shares of Stock a shareholder  would
own after such an event if the shareholder, at the time such  an
event occurred, had owned shares of Stock equal to the number of
Stock   Units   credited  to  Executive's  Stock  Unit   Account
immediately before such an event.
<PAGE>
Section 11.    Tax Withholding

      The  Company shall not be obligated to transfer any shares
of  Stock until Executive pays to the Company or a Subsidiary in
cash, or any other form of property, including Stock, acceptable
to  the  Company,  the amount required to be withheld  from  the
wages  of Executive with respect to such shares.  Executive  may
elect  to have such withholding satisfied by a reduction of  the
number of shares otherwise transferable under this Agreement  at
such  time, such reduction to be calculated based on the closing
market  price  of the Stock on the day Executive  gives  written
notice of such election to the Company.

Section 12.    Source of Payment

       Shares  of  Stock  transferable  to  Executive,   or   his
Beneficiary, under this Agreement may be either Treasury  shares,
authorized but unissued shares, or any combination of such stock.
The  Company shall have no duties to segregate or set  aside  any
assets  to  secure Executive's right to receive shares  of  Stock
under  this Agreement.  Executive shall not have any rights  with
respect to transfer of shares of Stock under this Agreement other
than  the  unsecured right to receive shares of  Stock  from  the
Company.

Section 13.     Amendment

      This  Agreement may be amended by mutual  consent  of  the
parties hereto by written agreement.

Section 14.    Governing Law

      This  Agreement  shall be construed  and  administered  in
accordance with the laws of the State of Missouri.

      IN  WITNESS WHEREOF, the Company and Executive have caused
this  Agreement  to be executed on this       21st       day  of
December 1998.


                              STIFEL FINANCIAL CORP.



                              By:     /s/ Charles R. Hartman
                                      ----------------------
                              Title:  Secretary
                                      ----------------------

                              By:     /s/ Ronald J. Kruszewski
                                      ------------------------
                                      Ronald J. Kruszewski
                                      Executive
                                



Management's Discussion and Analysis
of Financial Condition and Results of Operations*

Business Environment
Stifel  Financial Corp. ("the Parent"), through its wholly  owned
subsidiaries,   principally   Stifel,   Nicolaus    &    Company,
Incorporated  ("Stifel Nicolaus"), collectively  referred  to  as
("the  Company"),  is  principally engaged in  retail  brokerage,
securities trading, investment banking, investment advisory,  and
related   financial  services  throughout  the   United   States.
Although  the  Company has offices throughout the United  States,
its  major  geographic area of concentration is in  the  Midwest.
The  Company's principal customers are individual investors, with
the    remaining    client   base   composed   of   corporations,
municipalities, and institutions.

Many   factors  affect  the  Company's  results  of   operations,
including  changes in economic conditions, inflation,  volatility
of  securities  prices  and  interest rates,  trading  volume  of
securities,  demand  for investment banking  services,  political
events,  and  competition from other financial institutions.   As
these  factors  are  outside the control of the  Company,  and  a
significant  portion  of  the Company's expenses  are  relatively
fixed,  results of operations can vary significantly from  period
to period.

The  Company  faces increasing competition from  other  financial
institutions such as commercial banks,on-line service  providers,
and other companies offering financial services.  As a result  of
recent  and  pending  regulatory initiatives to  relieve  certain
restrictions   on  commercial  banks,  competition   to   provide
financial  services  once  dominated  by  securities  firms   has
increased  and  may  continue to increase.  In  addition,  recent
consolidation  in  the financial services industry  may  lead  to
increased competition from larger diversified organizations.   At
present,  the  Company is unable to predict the extent  of  these
changes and the impact on the Company's results of operations.
<PAGE>
The  following summarizes the changes in the major categories  of
revenues and expenses for the respective periods.
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
                              Year Ended                  Year Ended
                       December  31,   December 31,   December 31,  December 31,
Increase  (Decrease)         1998   vs.    1997          1997      vs.   1996    
- --------------------------------------------------------------------------------
Dollars in thousands            Amount    Percentage     Amount      Percentage
- --------------------------------------------------------------------------------
<S>                             <C>           <C>        <C>             <C>
Revenues:
Commissions                      $ 6,966      14%         $ 5,863         13%
Principal transactions             6,002      29              965          5
Investment banking               (12,713)    (45)          12,223         75
Interest                          (2,508)    (12)           7,623         55
Other revenues                     3,445      22             (391)        (2)
- --------------------------------------------------------------------------------
                                 $ 1,192       1%         $26,283         24%    
- --------------------------------------------------------------------------------
Expenses:
Compensation and benefits        $ 4,873       6%         $15,329        23%
Commissions and floor brokerage       24       1              139         5
Communication and office supplies  1,475      21              117         2
Occupancy and equipment rental     1,440      18              151         2
Interest                          (3,193)    (25)           4,794        58
Litigation settlements and
  bad debts                       (2,896)    (78)             434        13
Other operating expenses             301       3            1,500        18
- --------------------------------------------------------------------------------
                                 $ 2,024       2%         $22,464        22%
- --------------------------------------------------------------------------------
</TABLE>
*This Management's Discussion and Analysis of Financial Condition
and Results of Operations contains forward-looking statements, as
well  as  a  discussion  of some of the risks  and  uncertainties
involved in the Company's businesses that could affect the matters
referred to in such statements.

<PAGE>
1998 As Compared to 1997
The  strong  market conditions experienced in 1997  continued  to
surge upward in 1998 as record volumes set in 1997 over 1996 fell
by  the  wayside.  Continued low interest rates and low inflation
preserved  investor confidence in the equity markets as evidenced
by  record trading volumes on the three major U.S. markets (NYSE,
NASDAQ, and AMEX) which increased 25% over 1997's record volumes.
Additionally,  industry-wide  net  new  sales  of  mutual   funds
experienced  a record increase of 28% in 1998 over 1997's  record
net new sales.

The  Company's focus for 1998 was expansion of its Private Client
Group.   In that vein, the Company invested in several key  areas
to  broaden its capabilities and capacity to support the  Private
Client  Group.   Professional support associates  were  added  to
improve  financial  and retirement planning,  provide  trust  and
corporate  executive services, and provide technical support  for
improved  technology.  Additionally, the Company  introduced  new
client   statements   with  cost-basis   information   and   made
substantial  investments in state-of-the-art desktop workstations
and market data platforms.  As a result, the Company added 65 new
investment  executives and opened 10 new  offices.   Short  term,
margins have been negatively impacted.

Calendar 1998 was the Company's second successive year of  record
revenues.  Total revenues of $137.3 million represented a nominal
increase  over the prior year's revenues of $136.1  million,  but
was  more notable considering the drop in new issue underwritings
experienced  industry-wide.  Net income declined to $5.2  million
in  1998  from $5.7 million in 1997, while net income per diluted
share declined to $0.73 from $0.88 one year earlier.

Revenues from commissions increased $7.0 million, principally  as
a  result  of  the strong equity markets and an increase  in  the
number  of  investment  executives and  independent  contractors.
Main components of the increase were commissions on mutual funds,
listed equity securities, and insurance products, which increased
24%, 16%, and 29%, respectively.

Principal  transaction revenues are primarily derived from  over-
the-counter   equity  and  fixed  income  inventory   activities.
Inventories  of  these securities are maintained to  meet  client
needs.  Realized and unrealized gains and losses that result from
holding  and  trading these securities are included in  principal
transaction   revenues.   Revenues  from  principal  transactions
increased   $6.0  million,  resulting  primarily   from   revenue
generated by the sales of unit investment trusts.

Investment  banking  revenues are derived  from  underwriting  of
corporate   and  municipal  securities  and  providing   advisory
services to clients.  These revenues decreased $12.7 million from
the  record  year  of  1997, as new issue  equity  underwritings,
especially small and mid-cap offerings, slowed dramatically.  The
Company's  investment banking revenues declined principally  from
fewer  equity and preferred underwritings.  The number of managed
and  co-managed corporate underwritings and the dollar volume  of
these  transactions decreased from 24 new issues for $1.4 billion
in 1997 to 8 new issues for $442 million in 1998.
<PAGE>
Interest revenue decreased $2.5 million, resulting from a drop in
interest  earned  from customer borrowings  on  margin  accounts.
This  earnings  decline was the result of  both  a  reduction  in
customer  borrowings and a moderate decrease in rates charged  to
customers.

Other  revenues increased $3.4 million, principally  from  a  28%
growth  in money market account fees and a 28% growth in  managed
account service fees.

1998 As Compared to 1997 (continued)
Total   expenses  increased  $2.0  million  to  $128.7   million,
principally  as a result of increased compensation  and  benefits
along  with rising operating costs associated with the growth  of
the  Company's  Private  Client Group, offset  by  a  significant
decline in litigation expenses.

Compensation and benefits, the largest component of the Company's
total  expenses,  rose  $4.9 million.  A significant  element  of
compensation,  sales commissions, increased  $3.6  million.   The
increased  level of sales commissions was the result of increases
in   hiring   incentives  paid  to  newly  recruited   investment
executives,  increases  in compensation as  a  result  of  higher
individual  production, and increases in payments to  independent
contractors.   The  Company's emphasis on expanding  the  Private
Client  Group, broadening the depth of services provided  to  the
Private  Client  Group,  enhancing  information  technology,  and
opening  10  branch offices led to an increase in the  number  of
support  associates,  resulting in a  $3.1  million  increase  in
salary  expense over 1997 salary expense.  The increase in  sales
commission  and  salary  expense was offset  by  the  decline  in
incentive  compensation  related to  departmental  and  firm-wide
profitability.

Communications  and  office  supplies  rose  $1.5  million.   The
increases  in communication costs resulted principally  from  the
expansion   and   improvement  of  the  Company's   communication
technology to enhance services provided for the Company's private
clients.   Office supplies increased as a direct  result  of  the
increase in branch office openings.

The opening of 10 new Private Client Group branch offices and the
upgrading  of communications technology equipment led to  a  $1.4
million increase in occupancy and equipment rental expenses.

Decreased borrowings to finance customer margin accounts, and the
1997  conversion  of  $10.0 million of debt into  shares  of  the
Company's common stock (see Note J) led to a $3.2 million decline
in interest expense.

Litigation,  settlements,  and bad debt  expense  decreased  $2.9
million.   The  principal cause of the decrease  is  due  to  the
significant decline in litigation related to the Company's former
Oklahoma operations for which estimated losses were provided  for
in prior years.
<PAGE>
1997 As Compared to 1996
The  Company  benefited from strong market conditions  driven  by
continued  low  interest rates, low inflation, and strong  equity
markets  experienced industry-wide.  Trading volume on the  three
major  U.S.  markets (NYSE, NASDAQ, and AMEX) and  net  sales  of
mutual funds reached new highs.  Trading volume on the major U.S.
markets  increased  22%, along with industry-wide  net  sales  of
mutual  funds  increasing 10% compared  to  1996.    The  Company
recorded  revenues  of $136.1 million, a $26.3  million  increase
over 1996.  Net income for 1997 reached $5.7 million, an increase
of  $2.3 million over 1996.  Net income per diluted share rose to
$0.88 from $0.59 in 1996.

Strong  market  conditions  fueled an increase  in  revenue  from
commissions  of $5.9 million.  The increase was mainly  comprised
of   commissions   on   mutual  funds,  over-the-counter   equity
securities,  listed equity securities, and insurance and  annuity
products, which increased 21%, 8%, 13%, and 40%, respectively.

Revenues   from   principal  transactions   increased   $965,000,
resulting from a rise in sales of over-the-counter equities which
was  partially offset by a decrease in fixed income transactions.
Low  interest  rates,  low inflation, and a rising  stock  market
fueled  greater investor demand for equities and lower levels  of
demand for municipal and corporate debt.

1997 As Compared to 1996 (continued)
Investment banking revenues increased $12.2 million, as favorable
market   conditions   continued  to  support  these   activities.
Underwriting  and  advisory services for the Company's  corporate
clients comprised the majority of the increase.  During the year,
the  Company  completed  24  managed or  co-managed  offerings,an
increase of 35% over 1996.

The  majority of the increase in interest revenue of $7.6 million
resulted from interest earned from customer borrowings on  margin
accounts.    Average  margin  account  balances   increased   60%
principally as a result of significant customer borrowings during
the first nine months of the year.

Other  revenues decreased $390,000.  However, several  components
within  other revenues fluctuated significantly.  Increased  fees
from  investment management services and other advisory and asset
management  programs were offset by the absence of a  significant
investment  gain recorded in 1996.  This $3.3 million  investment
gain  was  the result of an exercise of warrants relating  to  an
underwriting and the subsequent sale of the equity securities.

Total   expenses  increased  $22.5  million  to  $126.7  million,
principally  as a result of increased compensation  and  benefits
and interest expense.

Compensation and benefits, a significant portion of the Company's
total  expenses, rose $15.3 million.  A majority of the  increase
resulted  from  compensation that is variable in nature  and  was
commensurate   with  commissionable  revenues  and  departmental,
subsidiary, and firm-wide profitability.
<PAGE>
Interest  expense increased $4.8 million as a result of increased
levels of short-term borrowings by the Company.  These borrowings
were  necessary  to  finance the increased activity  in  customer
margin accounts.

Several  of  the  remaining  expense categories  were  relatively
unchanged  during 1997.  The following discussion will  focus  on
expense items with significant changes.

Litigation, settlements, and bad debt expense increased  $434,000
in  1997.  The 1997 expenses include a $2.5 million provision for
estimated  costs  to address various litigation  matters  related
primarily to the Company's former Oklahoma operations.

Other operating expenses increased $1.5 million, primarily due to
increased  travel and promotion cost from efforts to  expand  the
Company's  private client and institutional businesses  and  fees
paid for legal services, consulting, and employment search firms.
<PAGE>
Management's Discussion and Analysis
of Financial Condition and Results of Operations

Impact of Year 2000
The  Year 2000 issue is the result of computer programs currently
written  in two-digit format, rather than four-digit,  to  define
the  applicable  year,  which affects  the  ability  of  computer
systems  to  accurately process dates ending after  December  31,
1999.

During  1998,  the Company assessed its Year 2000 compliance  for
all  of  its  operating systems including outside  vendors.   The
Company's securities processing system, which provides all of the
record-keeping  and  transaction  processing  services  for   the
Company's  customer  accounts, has  been  identified  as  mission
critical.  The Company utilizes a third-party service bureau  for
this system.  The service bureau designs and maintains the system
at  its own location.  The Company utilizes the system via direct
on-line  computer access.  This service bureau provides the  same
customer  record-keeping  services  to  approximately  20   other
securities firms throughout the United States.

In  January 1999, the service bureau reported they had  completed
100%  of  the  changes to program code required for the  customer
record-keeping  system  and had placed these  changes  into  live
production.   In December 1998 and January 1999, the Company  and
other  user firms of this service bureau performed detail testing
on  the  system.   This involved processing  a  wide  variety  of
transactions  on  the  system in a Year 2000  environment.   This
testing identified no significant problems.

The  Company  and  the  service bureau will  participate  in  the
securities industry-wide test in March and April 1999.  This test
will  demonstrate the service bureau's ability to interface  with
all  of  its critical third parties in the trading and settlement
process.

The  Company's  Year  2000  plan also  addresses  other  systems,
including  a variety of vendor-supplied software products  and  a
small number of internally created AS400 mainframe programs.  The
Company  has  substantially  completed  implementation   of   all
remedies planned for mission critical systems as of January 1999.

The  Company  will  test its internally created  AS400  mainframe
programs  by  June 30, 1999.  There are currently  no  plans  for
specific  testing  of  most vendor-supplied  software  for  which
vendors have provided assurance of Year 2000 compliance.

The  Company believes that the incremental costs associated  with
modifications  for  internal software and  systems  will  not  be
material  to  the Company's financial statements.   However,  the
interdependent natureof  securities transactions and the  success
of  the  Company's external counterparties and vendors, including
the third-party service bureau mentioned  above,  in dealing with
this issue could significantly  influence the  Company's estimate
of the impact  the Year 2000 will have on its business.
<PAGE>
Liquidity and Capital Resources
The Company's assets are highly liquid, consisting mainly of cash
or  assets  readily  convertible into  cash.   These  assets  are
financed  primarily  by  the Company's equity  capital,  customer
credit  balances, short-term bank loans, proceeds from securities
lending, long-term notes payable, and other payables.  Changes in
securities  market  volumes, related customer borrowing  demands,
underwriting activity, and levels of securities inventory  affect
the amount of the Company's financing requirements.

Management   believes  that  funds  from  operations,   available
informal short-term credit arrangements, and long-term borrowings
will  provide  sufficient  resources  to  meet  its  present  and
anticipated financing needs.

Stifel, Nicolaus & Company, Incorporated, the Company's principal
broker-dealer  subsidiary, is subject to certain requirements  of
the  Securities and Exchange Commission with regard to  liquidity
and  capital requirements.  At December 31, 1998, Stifel Nicolaus
had net capital of approximately $28.5 million,which exceeded the
minimum  net capital requirements by approximately $23.1 million.

Inflation
The  Company's assets are primarily monetary, consisting of cash,
securities inventory, and receivables.  These monetary assets are
generally liquid and turn over rapidly and, consequently, are not
significantly  affected  by  inflation.   However,  the  rate  of
inflation  affects  various expenses  of  the  Company,  such  as
employee compensation and benefits, communications, and occupancy
and  equipment, which may not be readily recoverable in the price
of its services.

Market Risk
Market risk refers to the risk that a change in the level of  one
or  more  market  prices, interest rates, indices,  volatilities,
correlations,  or other market factors, such as  liquidity,  will
result  in losses for a certain financial instrument or group  of
financial instruments.  The Company actively monitors its  market
risk  through  a  variety of control procedures involving  senior
management and selected risk management committees.The  Company's
existing and proposed underwritings, credit extended to customers
and counterparties, and inventory trading activities are reviewed
by business unit managers  and  senior management.  Underwritings
are subject to due diligence reviews by senior management. Credit
risk is managed through the use of credit  exposure  information,
the monitoring  of  collateral values,  and the  establishment of
credit limits. Inventory positions are  continually  monitored by
management and subject to  trading and position limits.

During 1998, the Company's securities trading inventory consisted
of  fixed income debt and over-the-counter equity positions.  The
fair  value of these securities at December 31, 1998,  was  $34.3
million  and  $4.4 million, respectively, in long  positions  and
$461,000   and   $537,000,  respectively,  in  short   positions.
Analysis  was  performed on these instruments that  assessed  the
related  risk  and materiality as required by the Securities  and
Exchange  Commission.  Based on this analysis, in the opinion  of
management,  the  market  risk  associated  with  the   Company's
financial  instruments  at December 31, 1998,  will  not  have  a
material  adverse effect on the Company's consolidated  financial
position or results of operations.
<PAGE>
Recent Accounting Pronouncements
In  1998, the Company early adopted Statement of Position ("SOP")
98-1, "Accounting for the Costs of Computer Software Developed or
Obtained  for  Internal Use."  SOP 98-1 provides  guidelines  for
capitalization of developmental costs of proprietary software and
purchased  software for internal use.  The adoption of  this  SOP
had no material effect on the statement of financial position  or
results of operations.

In  1998, the Financial Accounting Standards Board "FASB"  issued
Statement  of  Financial Accounting Standards ("SFAS")  No.  133,
"Accounting  for Derivative Instruments and Hedging  Activities."
This  standard  requires that derivatives be  recognized  in  the
balance  sheet at fair value.  Designation as hedges of  specific
assets or liabilities is permitted only if certain conditions are
met.   Effective  in  calendar year 2000,  the  Company  will  be
required  to  record and mark to market any derivative  financial
instruments and related underlying assets, liabilities, and  firm
commitments.  Management has not determined what effect SFAS  No.
133 will have on its financial statements.
<PAGE>
<TABLE>
Consolidated Statements Of Financial Condition
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------
(In thousands)                                                          December 31, 1998     December 31, 1997   
- ----------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>                   <C>   
Assets        Cash and cash equivalents                                      $  12,835             $  15,366
              --------------------------------------------------------------------------------------------------
              Cash segregated for the exclusive benefit of customers               177                   177
              --------------------------------------------------------------------------------------------------
              Receivable from brokers and dealers:
                Securities failed to deliver                                     1,481                   481
                Deposits paid for securities borrowed                           12,653                18,223
                Settlement balances with clearing organizations                  9,812                16,519
              --------------------------------------------------------------------------------------------------
                                                                                23,946                35,223
              --------------------------------------------------------------------------------------------------
              Receivable from customers, net of allowance for doubtful
                accounts of $556 and $556, respectively                        213,709               218,301 
              --------------------------------------------------------------------------------------------------
              Securities owned, at fair value:
                U.S.  Government obligations                                     4,282                 4,763
                State and municipal obligations                                 27,946                 6,471
                Corporate obligations                                            2,025                 2,153
                Corporate stocks                                                 4,379                 5,825
              --------------------------------------------------------------------------------------------------
                                                                                38,632                19,212
              --------------------------------------------------------------------------------------------------
              Memberships in exchanges, at cost                                    513                   513
              Office equipment and leasehold improvements, at cost,
                net of allowances for depreciation and amortization of
                $12,361 and $10,890, respectively                                5,315                 2,227
              Goodwill, net of accumulated amortization of $1,721
                and $1,414, respectively                                         3,874                 4,181
              Notes receivable from and advances to officers and
                employees, net of allowance for doubtful receivables
                from former employees of $482 and $2,376, respectively           6,460                 4,249
              Deferred tax asset                                                 3,213                 4,577
              Other assets                                                      26,331                11,458
              --------------------------------------------------------------------------------------------------
                TOTAL ASSETS                                                 $ 335,005             $ 315,484
              --------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
Consolidated Statement of Financial Condition
<CAPTION>
- ---------------------------------------------------------------------------------------------------------------
(In thousands,except share amounts)                                     December 31, 1998     December 31, 1997
- ---------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>                   <C> 
Liabilities and   Short-term  borrowings from banks                           $ 62,890              $ 89,150
Stockholders'     Payable to brokers and dealers:
Equity              Securities  failed to receive                                1,545                 1,242
                    Deposits received from securities loaned                   103,224                72,466
                  ---------------------------------------------------------------------------------------------
                                                                               104,769                73,708
                  ---------------------------------------------------------------------------------------------
                  Payable to customers                                          37,306                39,239
                  Securities sold,but not yet purchased,at fair value              998                 4,264
                  Drafts payable                                                18,210                13,966
                  Accrued employee compensation                                 18,320                19,247
                  Obligations under capital leases                                 848                   522
                  Accounts payable and accrued expenses                         16,117                15,707
                  Long-term debt                                                20,570                 9,600
                  --------------------------------------------------------------------------------------------- 
                    Total Liabilities                                          280,028               265,403
                  ---------------------------------------------------------------------------------------------
                  Stockholders' equity:
                    Preferred stock -$1 par value; authorized
                      3,000,000 shares; none issued
                    Common stock -$.15 par value; authorized 10,000,000
                      shares; issued 7,219,335 and 6,678,223 shares,
                      respectively                                               1,084                 1,002
                    Additional paid-in capital                                  41,867                37,006
                    Retained  earnings                                          18,291                17,425
                  ---------------------------------------------------------------------------------------------
                                                                                61,242                55,433
                  ---------------------------------------------------------------------------------------------  
                    Less:
                      Treasury stock, at cost
                        222,743 and 168,648 shares, respectively                 2,162                 1,989
                      Unamortized  expense of restricted stock awards            1,081                   185
                      Unearned employee stock ownership plan shares,
                        at cost, 235,866 and 236,250 shares, respectively        3,022                 3,178
                  --------------------------------------------------------------------------------------------- 
                    Total Stockholders' Equity                                  54,977                50,081
                  ---------------------------------------------------------------------------------------------  
                    TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                $335,005              $315,484
                  ---------------------------------------------------------------------------------------------
</TABLE>
See Notes to Consolidated Financial Statements
<PAGE>
<TABLE>
Consolidated Statements Of Operations
<CAPTION>
- ------------------------------------------------------------------------------------------------------------
                                                                            Years Ended December 31,
                   -----------------------------------------------------------------------------------------             
                   (In thousands, except per share amounts)            1998            1997            1996
                   -----------------------------------------------------------------------------------------
<S>                                                                <C>             <C>             <C>   
Revenues           Commissions                                      $ 56,729        $ 49,763        $ 43,900
                   Principal transactions                             26,465          20,463          19,498
                   Investment banking                                 15,763          28,476          16,253
                   Interest                                           18,889          21,397          13,774
                   Other                                              19,442          15,997          16,388
                   -----------------------------------------------------------------------------------------
                                                                     137,288         136,096         109,813
- ------------------------------------------------------------------------------------------------------------
Expenses           Employee compensation and benefits                 86,967          82,094          66,765
                   Commissions and floor brokerage                     2,804           2,780           2,641
                   Communications and office supplies                  8,389           6,914           6,797
                   Occupancy and equipment rental                      9,549           8,109           7,958
                   Interest                                            9,798          12,991           8,197
                   Litigation, settlements, and bad debts                830           3,726           3,292
                   Other operating expenses                           10,362          10,061           8,561
                   -----------------------------------------------------------------------------------------
                                                                     128,699         126,675         104,211
- ------------------------------------------------------------------------------------------------------------              
                   Income before income taxes                          8,589           9,421           5,602
                   Provision for income taxes                          3,344           3,750           2,209
                   -----------------------------------------------------------------------------------------    
                   Net income                                       $  5,245        $  5,671        $  3,393
                   =========================================================================================
- ------------------------------------------------------------------------------------------------------------
Earnings Per       Net income per share:
Common Share and     Basic earnings per share                       $   0.77        $   1.01        $   0.66
Share Equivalents    Diluted earnings per share                     $   0.73        $   0.88        $   0.59
                   -----------------------------------------------------------------------------------------
</TABLE>
See Notes to Consolidated Financial Statements.
<PAGE>
<TABLE>
Consolidated Statements Of Stockholders' Equity
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------
                                                                            Treasury Stock and    Unamortized
                                                    Additional               Unearned Employee     Expense of
(In thousands,                    Common  Stock       Paid-In     Retained  Stock Ownership Plan   Restricted
except share amounts)            Shares    Amount     Capital     Earnings    Shares     Amount   Stock Awards   Total
- -----------------------------------------------------------------------------------------------------------------------
<S>                            <C>        <C>      <C>           <C>        <C>         <C>        <C>        <C>   
Balance at January 1, 1996      4,540,890  $  681    $ 19,622     $15,754    (183,225)   $(1,162)   $(  100)   $34,795
- -----------------------------------------------------------------------------------------------------------------------
Cash dividends -common
  stock ($.09 per share)                                           (  405)                                      (  405)
Stock rights redemption -
  common stock ($.05 per share)                                    (  223)                                      (  223)
Purchase of treasury shares                                                  ( 69,713)    (  520)               (  520)
Employee benefit plans                                  ( 132)                118,953        753                   621
Stock options exercised                                 (   1)                    615          4                     3
Restricted stock awards                                   162                   3,000         20     (  182)       - -
Amortization of restricted stock
  awards                                                                                                 75         75
Dividend reinvestment                                                           1,365         13                    13
Net income for the year                                             3,393                                        3,393
5% stock dividend                 226,825      34       1,752      (1,786)   (  6,450)                             - -
- ------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1996    4,767,715     715      21,403      16,733    (135,455)    (  892)    (  207)    37,752
- ------------------------------------------------------------------------------------------------------------------------
Cash dividends -common
  stock ($.12 per share)                                           (  609)                                      (  609)
Purchase of treasury shares                                                  (276,331)    (2,926)               (2,926)
Employee benefit plans                                  (  82)                158,740      1,098                 1,016
Stock options exercised                                 ( 274)                 49,467        375                   101
Restricted stock awards                                 ( 196)                 42,168        349     (  153)       - -
Amortization of restricted stock
  awards                                                                                                175        175
Shares issued                   1,592,707     239      11,832                                                   12,071
Dividend reinvestment                                       1                     794          7                     8
Net income for the year                                             5,671                                        5,671
5% stock dividend                 317,801      48       4,322      (4,370)   (  8,031)                             - -
Employee stock ownership plan                                                (236,250)    (3,178)               (3,178)
- ------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1997    6,678,223   1,002      37,006      17,425    (404,898)    (5,167)    (  185)    50,081
- ------------------------------------------------------------------------------------------------------------------------
Cash dividends -common
  stock ($.12 per share)                                           (  828)                                      (  828)
Purchase of treasury shares                                                  (211,717)    (2,160)               (2,160)
Employee benefit plans             20,903       3       ( 267)                173,351      2,082                 1,818
Stock options exercised            94,676      14         367                   7,099         63                   444
Restricted stock awards            82,000      12       1,262                (  1,576)    (   11)    (1,263)       - -
Amortization of restricted stock
  awards                                                                                                367        367
Dividend reinvestment                                       1                     972          9                    10
Net income for the year                                             5,245                                        5,245
5% stock dividend                 343,533      53       3,498      (3,551)   ( 21,840)                             - -
- ------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1998    7,219,335  $1,084     $41,867     $18,291    (458,609)   $(5,184)   $(1,081)   $54,977
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>
See Notes to Consolidated Financial Statements.Consolidated
<PAGE>
<TABLE>
Consolidated Statements of Cash Flows
<CAPTION>
- ------------------------------------------------------------------------------------------------------------
                                                                              Years Ended December 31,
                                                                       -------------------------------------
(In thousands)                                                            1998          1997        1996
- ------------------------------------------------------------------------------------------------------------
<S>                                                                    <C>           <C>         <C>                     
Cash Flows            Net  income                                       $  5,245      $  5,671    $  3,393
From Operating        --------------------------------------------------------------------------------------
Activities            Noncash items included in earnings:
                        Depreciation and amortization                      2,133         1,519       1,664
                        Bonus notes amortization                           1,717         1,178       1,213
                        Deferred compensation                                575           920         571
                        Amortization of restricted stock awards
                          and stock benefits                                 595           172          75
                        Deferred tax provision (benefit)                   1,363       (   907)        231
- ------------------------------------------------------------------------------------------------------------
                                                                          11,628         8,553       7,147
                      Decrease (increase) in operating receivables:
                        Customers                                          4,592        16,915     (78,291)
                        Brokers and dealers                               11,277       (20,387)      1,588
                     (Decrease) increase in operating payables:
                        Customers                                        ( 1,933)        7,144         289
                        Brokers and dealers                               31,061        26,560      24,020
                      Decrease (increase) in assets:
                        Cash and U.S. Government securities
                          segregated for the exclusive benefit
                          of customers                                       - -           305         293
                        Securities owned                                 (19,420)      (   300)        608
                        Notes receivable from officers and employees     ( 3,927)      ( 2,409)    ( 1,030)
                        Other assets                                     ( 3,225)        1,633     (   532)
                     (Decrease) increase in liabilities:
                        Securities sold, not yet purchased               ( 3,266)        1,035         485
                        Drafts payable, accounts payable and
                          accrued expenses, and accrued employee
                          compensation                                     3,153        10,148       1,302
                      --------------------------------------------------------------------------------------
                      Cash From Operating Activities                    $ 29,940      $ 49,197    $(44,121)
- ------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
Consolidated Statement of Cash Flows (Continued)
<CAPTION>
- ------------------------------------------------------------------------------------------------------------
                                                                              Years Ended December 31,
                                                                       -------------------------------------
                  (In thousands)                                          1998          1997        1996
- ------------------------------------------------------------------------------------------------------------
<S>                                                                    <C>             <C>        <C>                   
                  Cash From Operating Activities -
                  From Previous Page                                    $ 29,940       $ 49,197    $(44,121)
- ------------------------------------------------------------------------------------------------------------
Cash Flows        Net (payments) proceeds for short-term
From Financing      borrowings from banks                                (26,260)       (43,250)     45,950
Activities        Proceeds from:
                    Issuance of stock                                      2,043          2,907         633
                    Long-term debt                                        10,970          9,600         - -
                    Subordinated borrowings                                  - -          8,000         - -
                  Payments for:
                    Settlement of long-term debt                             - -            - -     (   760)
                    Purchases of stock for treasury                      ( 2,160)       ( 2,926)    (   520)
                    Principal payments under 
                      capital lease obligation                           (   597)       (   392)    (   431)
                    Subordinated borrowings                                  - -        ( 8,000)    (    50)
                    Cash dividends and rights redemption                 (   828)       (   609)    (   628)
                    Purchase of stock for employee stock
                      ownership plan                                         - -        ( 3,178)        - -
                  ------------------------------------------------------------------------------------------                  
                  Cash From Financing Activities                         (16,832)       (37,848)     44,194
- ------------------------------------------------------------------------------------------------------------
Cash Flows        Proceeds from:
From Investing      Sale of office equipment and leasehold
                      improvements                                            46            145          28
                    Sale of investments                                      118             84       3,753
                  Payments for:
                    Acquisition of office equipment and
                      leasehold improvements                             ( 4,025)        (  999)    (   443)
                    Acquisition of investments                           (11,778)        (3,173)    ( 1,795)
                  ------------------------------------------------------------------------------------------
                  Cash From Investing Activities                         (15,639)        (3,943)      1,543
                  ------------------------------------------------------------------------------------------
                 (Decrease) increase in cash and cash
                    equivalents                                          ( 2,531)         7,406       1,616
                  Cash and cash equivalents -
                    beginning of year                                     15,366          7,960       6,344
                  ------------------------------------------------------------------------------------------
                  Cash and cash equivalents -
                    end of year                                         $ 12,835       $ 15,366    $  7,960
                  ==========================================================================================
                  Supplemental disclosures of cash flow information:
                    Interest payments                                   $ 10,082       $ 13,093    $  8,264
                    Income tax payments                                 $  4,474       $  3,418    $  2,247  
                  Schedule of Noncash Investing and Financing Activities
                    Fixed assets acquired under capital lease           $    923       $    405    $    240
                    Restricted stock awards, net of forfeitures         $  1,263       $    153    $    182
                    Employee stock ownership shares                     $    165       $    300    $    280
                    Debt converted into stock                                - -       $ 10,000         - -
                    Stock dividends distributed                         $  3,551       $  4,370    $  1,786
                  ------------------------------------------------------------------------------------------
</TABLE>
See Notes to Consolidated Financial Statements.
<PAGE>
Notes To Consolidated Financial Statements
(in thousands, except share and per share amounts)

Note A -Summary of Significant Accounting and Reporting Policies

Nature of Operations
Stifel  Financial Corp. ("the Parent"), through its wholly  owned
subsidiaries,   principally   Stifel,   Nicolaus    &    Company,
Incorporated  ("Stifel Nicolaus"), collectively  referred  to  as
("the  Company"),  is  principally engaged in  retail  brokerage,
securities trading, investment banking, investment advisory,  and
related   financial  services  throughout  the   United   States.
Although  the  Company has offices throughout the United  States,
its  major  geographic area of concentration is in  the  Midwest.
The  Company's principal customers are individual investors, with
the    remaining    client   base   composed   of   corporations,
municipalities, and institutions.

Basis of Presentation
The consolidated financial statements include the accounts of the
Parent  and  its  wholly owned subsidiaries,  principally  Stifel
Nicolaus.   Stifel  Nicolaus is a broker-dealer registered  under
the  Securities Exchange Act of 1934.  All material  intercompany
balances and transactions are eliminated in consolidation.

The  preparation  of  financial  statements  in  conformity  with
generally  accepted accounting principles requires management  to
make  estimates and assumptions that affect the reported  amounts
of assets and liabilities and disclosure of contingent assets and
liabilities  at  the  date of the financial  statements  and  the
reported  amounts of revenues and expenses during  the  reporting
period.  Actual results could differ from those estimates.

Where  appropriate, prior years' financial information  has  been
reclassified to conform with the current year presentation.

The Company defines cash equivalents as short-term, highly liquid
investments  with original maturities of 90 days or  less,  other
than those held for sale in the ordinary course of business.

Security Transactions
Trading and investment securities owned and securities sold,  but
not yet purchased are carried at fair value, and unrealized gains
and   losses   are  reflected  in  the  results  of   operations.
Securities  held  for  investment  by  the  Parent  and   certain
subsidiaries are included in other assets and are carried at  the
lower of historical cost or fair value.  Investment securities of
registered  broker-dealer subsidiaries are carried at fair  value
or   amounts  that  approximate  fair  value  as  determined   by
management.

Securities  failed to deliver and receive represent the  contract
value  of securities that have not been delivered or received  by
settlement date.

Receivable from customers includes amounts due on cash and margin
transactions.   The value of securities owned  by  customers  and
held as collateral for these receivables is not reflected in  the
consolidated statements of financial condition.
<PAGE>
Note A -Summary of Significant Accounting and Reporting  Policies
(continued)

Customer security transactions are recorded on a settlement  date
basis with related commission revenue and expense recorded  on  a
trade date basis.  Principal securities transactions are recorded
on a trade date basis.

Fair Value
The Company's financial instruments are carried at fair value  or
amounts  that  approximate  fair  value.   Securities  owned  and
securities  sold, but not yet purchased are valued  using  quoted
market   or   dealer  prices,  pricing  models,  or  management's
estimates.    Customer  receivables,  primarily   consisting   of
floating-rate loans collateralized by customer-owned  securities,
are  charged interest at rates similar to other such  loans  made
throughout  the  industry.   The  Company's  remaining  financial
instruments  are  generally  short-term  in  nature,  and   their
carrying   values  approximate  fair  value.   The  Company   has
estimated  the  fair  value  of  its  long-term  debt  using  the
discounted cash flow analysis of payments.  At December 31, 1998,
the estimated fair value of the notes was $13,858.

Income Taxes
Deferred   income  taxes  are  recognized  for  the  future   tax
consequences  attributable to differences between  the  financial
reporting and income tax bases of assets and liabilities.

Segment Reporting
During   1998,   the  Company  adopted  Statement  of   Financial
Accounting   Standards  ("SFAS")  No.  131,  "Disclosures   About
Segments  of  Enterprise  and  Related  Information."   SFAS  131
supersedes  SFAS  14,  "Financial Reporting  for  Segments  of  a
Business  Enterprise," replacing the "industry segment"  approach
with   the   "management"  approach.   The  management   approach
designates  the internal organization that is used by  management
for  making operating decisions and assessing performance as  the
source  of  the  Company's reportable segments.   SFAS  131  also
requires  disclosures  about products  and  services,  geographic
areas,  and  major customers.  The adoption of SFAS 131  did  not
affect  the Company's financial position or results of operations
but  did  affect the disclosure of segment information (see  Note
N).

Comprehensive Income
The  Company  adopted  SFAS  No.  130,  "Reporting  Comprehensive
Income," which requires entities to report changes in equity that
result  from  transactions and economic events other  than  those
with shareholders.  The Company had no other comprehensive income
items; accordingly net income and other comprehensive income  are
the same.
<PAGE>
Other
Securities  borrowed and securities loaned are  recorded  at  the
amount  of  cash  collateral advanced  or  received.   Securities
borrowed transactions require Stifel Nicolaus to deposit cash  or
other  collateral  with the lender.  With respect  to  securities
loaned,  Stifel Nicolaus receives collateral in the form of  cash
or  other  collateral in an amount generally  in  excess  of  the
market value of securities loaned.  Stifel Nicolaus monitors  the
market  value of securities borrowed and loaned on a daily basis,
with additional collateral obtained or refunded as necessary.

Amortization  of  assets under capital lease  is  computed  on  a
straight-line basis over the estimated useful life of the  asset.
Leasehold improvements are amortized over the remaining  term  of
the  lease.   Depreciation of office equipment is computed  on  a
straight-line basis for equipment purchased prior to  January  1,
1994,   and   an  accelerated  method  for  equipment   purchased
thereafter.

Goodwill  recognized in business combinations  accounted  for  as
purchases  is being amortized over 15 to 40 years on a  straight-
line basis.

Basic  earnings per share of common stock is computed by dividing
income  available to shareholders by the weighted average  number
of   common  shares  outstanding  during  the  periods.   Diluted
earnings  per  share reflects the potential dilution  that  could
occur if securities or other contracts to issue common stock were
exercised  or  converted into common stock  or  resulted  in  the
issuance of common stock that then shared in the earnings of  the
entity.   Diluted earnings include dilutive stock  options  under
the  treasury  stock  method  and  dilutive  shares  from  Senior
Convertible Notes under the if converted method.

Note B -Special Reserve Bank Account
At  December  31,  1998, cash of $177 has been  segregated  in  a
special  reserve  bank  account  for  the  exclusive  benefit  of
customers  pursuant to Rule 15c3-3 under the Securities  Exchange
Act of 1934.

Note C -Short-Term Borrowings From Banks
In  the  normal course of business, Stifel Nicolaus borrows  from
various  banks on a demand basis with company-owned and  customer
securities  pledged as collateral.  Available credit arrangements
with  banks  totaled  $245,000 at December  31,  1998,  of  which
$182,110   was  unused.   There  were  no  compensating   balance
requirements  under  these arrangements.  The Company's  floating
interest  rate short-term borrowings bore interest at a  weighted
average  rate of 5.65% and 6.87% at December 31, 1998  and  1997,
respectively.  Short-term borrowings of $29,475 and $21,725  were
collateralized    by   company-owned   securities    valued    at
approximately $38,301 and $28,452 on a settlement date  basis  at
December  31, 1998 and 1997, respectively.  Short-term borrowings
of   $33,415   and  $67,425  used  to  finance  receivables  from
customers were collateralized by customer-owned securities valued
at  approximately $60,846 and $108,821 at December 31,  1998  and
1997, respectively.
<PAGE>
Note D -Commitments and Contingencies
In  the  normal course of business, Stifel Nicolaus  enters  into
underwriting commitments.  Settlement of transactions relating to
such  underwriting commitments which were open December 31, 1998,
had no material effect on the consolidated financial statements.

In  connection  with margin deposit requirements of  The  Options
Clearing  Corporation,  Stifel  Nicolaus  has  pledged  cash  and
customer-owned  securities valued at $62,768.   At  December  31,
1998, the amounts on deposit satisfied the minimum margin deposit
requirement of $58,031.

The  future minimum rental commitments at December 31, 1998, with
initial or remaining non-cancellable lease terms in excess of one
year are as follows:
<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------
                                                          Operating Leases
                                          ---------------------------------------------
                                                           Minimum             Future  
                                             Lease      Payments Under    Minimum Rental
Year Ending December 31,  Capital Leases  Commitments  Related Sublease     Commitment
- ---------------------------------------------------------------------------------------
<S>                           <C>          <C>              <C>            <C>      
1999                           $483         $ 4,063          $(115)         $ 3,948
2000                            362           4,129            (56)           4,073
2001                             62           3,859            - -            3,859
2002                            - -           3,304            - -            3,304
2003                            - -           2,856            - -            2,856
Thereafter                      - -          14,084            - -           14,084
- ---------------------------------------------------------------------------------------
Minimum Commitments            $907         $32,295          $(171)         $32,124
                                            =======          ======         =======
  Less Interest                  59
                               ----
Net Present Value of
  Capital Lease Obligations    $848
                               ====
</TABLE>
Rental  expense  for  the  years  ended  1998,  1997,  and   1996
approximated $4,032, $2,899, and $3,541, respectively.

Office  equipment, under capital leases, with a recorded cost  of
approximately $828, net of amortization of $1,387, and $497,  net
of  amortization  of  $1,036,  at December  31,  1998  and  1997,
respectively, collateralizes the above capital lease  obligations
and  is  included  in  the consolidated statements  of  financial
condition  in  the  caption of "Office  equipment  and  leasehold
improvements."

Amortization  and  depreciation expense of assets  under  capital
lease and owned furniture and equipment for 1998, 1997, and  1996
was $1,794, $1,224, and $1,384, respectively.
<PAGE>
Note E -Net Capital Requirements
Stifel Nicolaus is subject to the Uniform Net Capital Rule,  Rule
15c3-1  under  the Securities Exchange Act of 1934 (the  "rule"),
which  requires  the  maintenance  of  minimum  net  capital,  as
defined.   Stifel  Nicolaus has elected to  use  the  alternative
method  permitted  by  the  rule which  requires  maintenance  of
minimumnet  capital equal to the greater of $250 or 2 percent  of
aggregate  debit  items  arising from customer  transactions,  as
defined.  The rule also provides that equity capital may  not  be
withdrawn  or cash dividends paid if resulting net capital  would
be less than 5 percent of aggregate debit items.

At December 31, 1998, Stifel Nicolaus had net capital of $28,509,
which  was  10.6 percent of aggregate debit items and $23,106  in
excess of minimum required net capital.

Note F -Employee Benefit Plans
The Company has a profit sharing 401(k) plan (the "PSP") covering
qualified  employees as defined in the plans.   Contributions  to
the  PSP were based upon a company match of 50% of the employees'
first  five  hundred  dollars in annual contributions  for  1998,
1997,  and  1996.   Additional contributions by the  Company  are
discretionary.   The amounts charged to operations  for  the  PSP
were   $158,   $142,  and  $146,  for  1998,  1997,   and   1996,
respectively.

Stifel  Nicolaus also has a deferred compensation plan  available
to  investment executives whereby a certain percentage  of  their
earnings is deferred as defined in the plan and vests over a five-
year  period.  The investment executives have the right to  elect
to   invest  their  individual  deferred  amounts  into   several
investment options, including Company stock.  The amounts charged
to operations related to this plan were $507, $920, and $571, for
1998, 1997, and 1996, respectively.
<PAGE>
Note G -Stock-Based Compensation Plans
The Company has several stock-based compensation plans, which are
described below.  The Company applies APB Opinion 25, "Accounting
for  Stock  Issued to Employees," and related Interpretations  in
accounting  for  its  plans.   Had  compensation  cost  for   the
Company's stock-based compensation plans been determined based on
the  fair  value  at the grant dates for awards under  the  Fixed
Stock  Option  and  the Employee Stock Purchase Plans  consistent
with  the  method of FASB Statement 123, "Accounting  for  Stock-
Based  Compensation," the Company's net income and  earnings  per
share  would have been reduced to the pro forma amounts indicated
below:
- -----------------------------------------------------------------
                                   Years Ended December 31,
                           --------------------------------------
                             1998         1997           1996
- -----------------------------------------------------------------
Net income
  As reported               $5,245       $5,671         $3,393
  Pro forma                 $4,629       $5,283         $3,345
- -----------------------------------------------------------------
Basic earnings per share
  As reported               $ 0.77       $ 1.01         $ 0.66
  Pro forma                 $ 0.68       $ 0.94         $ 0.65
- -----------------------------------------------------------------
Diluted earnings per share
  As reported               $ 0.73       $ 0.88         $ 0.59
  Pro forma                 $ 0.64       $ 0.82         $ 0.58
- -----------------------------------------------------------------
All  option plans are administered by the Compensation  Committee
of  the  Board of Directors of the Parent which has the authority
to  interpret the Plans, determine to whom options may be granted
under the Plans, and determine the terms of each option.

Fixed Stock Option Plans
The  Company  has four fixed stock option plans and an  incentive
stock  award  plan.  Under the Company's 1983 and 1985  Incentive
Stock  Option  Plans,  the  Company  granted  options  up  to  an
aggregate  of  450,000  shares  to  key  employees.   Under   the
Company's  1987  non-qualified stock  option  plan,  the  Company
granted options up to an aggregate of 100,000 shares.  Under  the
Company's  1997  "Incentive Stock Plan," the  Company  may  grant
incentive  stock  options, stock appreciation rights,  restricted
stock, performance awards, and stock units up to an aggregate  of
600,000  shares.  Options under these plans are generally granted
at  100%  of market value at the date of the grant and expire  10
years  from the date of grant.  The options vest ratably  over  a
three-  to  five-year  period or on  a  five-year  cliff  vesting
period.   The Company has also granted stock options to  external
board  members  under a non-qualified plan.   These  options  are
generally  granted at 100% of market value at  the  date  of  the
grant  and  are exercisable six months to one year from  date  of
grant and expire 10 years from date of grant.
<PAGE>
Effective with options granted in 1995 and subsequently, the fair
value  of  each  option grant is estimated on the date  of  grant
using  the  Black-Scholes option-pricing model with the following
weighted-average assumptions used for grants in 1998,  1997,  and
1996,  respectively:  dividend yield of 1.15%, 1.50%, and  1.88%;
expected   volatility  of  41.9%,  42.7%,  and  26.7%;  risk-free
interest rates of 5.15%, 6.22%, and 6.17%; and expected lives  of
5.25 years for all grants.

The  summary  of the status of the Company's fixed  stock  option
plans as of December 31, 1998, 1997, and 1996, and changes during
the years ending on those dates is presented below:
<TABLE>
<CAPTION>      
- ------------------------------------------------------------------------------------------------------------------------
                                              1998                        1997                          1996
                                   ---------------------------   --------------------------   --------------------------          
                                              Weighted-Average             Weighted-Average            Weighted-Average
Fixed Options                      Shares      Exercise Price     Shares    Exercise Price     Shares   Exercise Price  
- ------------------------------------------------------------------------------------------------------------------------
<S>                              <C>             <C>            <C>           <C>            <C>            <C>                  
Outstanding at beginning of year  764,617         $  7.49        477,857       $  5.10         384,704      $  5.04
- ------------------------------------------------------------------------------------------------------------------------
Granted                           169,050           11.70        396,995          9.75         122,463         5.43
Exercised                        (123,069)           4.60        (44,427)         5.10        (    712)        4.35
Forfeited                        ( 39,607)           9.42        (54,399)         4.83        ( 28,598)        5.23
Expired                          (  1,907)           4.26        (11,409)         6.26             - -          - -
- ------------------------------------------------------------------------------------------------------------------------
Outstanding at end of year        769,084         $  8.78        764,617       $  7.49         477,857      $  5.10
========================================================================================================================
Options exercisable at year-end   384,475                        360,180                       280,909
Weighted-average fair value of
  options granted during the year   $4.78                          $4.07                         $1.80
</TABLE>
Notes To Consolidated Financial Statements
(in thousands, except share and per share amounts)

The  following  table summarizes information  about  fixed  stock
options outstanding at December 31, 1998:
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------
                                         Options Outstanding                             Options Exercisable
                     -------------------------------------------------------   ------------------------------------
                         Number         Weighted-Average                           Number
Range of             Outstanding at        Remaining        Weighted-Average    Exercisable at     Weighted Average
Exercise Prices         12/31/98        Contractual Life    Exercise  Price        12/31/98        Exercise Price
- -------------------------------------------------------------------------------------------------------------------
<C>                     <C>                <C>                  <C>                <C>                <C>                       
$ 3.73-$  5.51          185,272            4.61 years           $  4.9167           156,614            $  4.8173
  5.58-   7.56          170,143            7.56 years              6.2306           117,444               6.0386
  7.64-  10.48           83,248            8.81 years              9.4749            19,198               7.6560
 10.83-  10.83          176,372            8.75 years             10.8276            80,824              10.8276
 11.07-  15.31          154,049            9.23 years             13.5413            10,395              15.1215
- -------------------------------------------------------------------------------------------------------------------
$ 3.73-$ 15.31          769,084            7.59 years           $  8.7838           384,475            $  6.8742 
===================================================================================================================
</TABLE>
<PAGE>
Employee Stock Purchase Plan
Under  the  1998 Employee Stock Purchase Plan (the  "ESPP"),  the
Company  was authorized to issue up to 157,500 shares  of  common
stock to its full-time employees, nearly all of whom are eligible
to  participate.   Under  the terms of the  ESPP,  employees  can
choose  each  year  to  have  a  specified  percentage  of  their
compensation  withheld in 1% increments not to exceed  10%.   The
participant  may  also  specify a maximum  dollar  amount  to  be
withheld.  At the beginning of every year, each participant  will
be  granted an option to purchase 1,000 shares of common stock at
a price equal to the lower of 85% of the beginning-of-year or end-
of-year fair market value of the common stock.  Approximately 29%
to 37% of eligible employees have participated in the ESPP in the
last  three  years.   Under the ESPP, the  Company  sold  156,841
shares, 131,016 shares, and 120,978 shares, to employees in 1998,
1997, and 1996, respectively.

Effective  with options granted in 1995, the fair value  of  each
employee's  purchase rights is estimated using the  Black-Scholes
option-pricing   model   with   the  following   weighted-average
assumptions   used   for  grants  in  1998,   1997,   and   1996,
respectively:   dividend  yield  of  1.15%,  1.50%,  and   1.88%;
expected   volatility  of  41.9%,  42.7%,  and  26.7%;  risk-free
interest rates of 5.05%, 5.61%, and 5.09%; and expected lives  of
one  year.   The  weighted-average fair value of  those  purchase
rights  granted  in  1998, 1997, and 1996 was $2.67,  $2.06,  and
$1.30, respectively.

Restricted Stock Awards
Restricted  stock awards are made, and shares issued, to  certain
key  employees without cash payment by the employee.  Certain key
employees  were  granted  98,275, 50,164,  and  3,473  shares  of
restricted  stock, with a fair value of $1,276,  $337,  and  $18,
during 1998, 1997, and 1996, respectively.  At December 31, 1998,
restricted stock awards covering 117,854 shares were outstanding,
with  the  restrictions expiring at various dates  through  2003.
The  shares are restricted as to resale.  Restrictions  generally
lapse  ratably  over  three-to five-year  service  periods.   The
deferred  cost of the restricted stock awards is amortized  on  a
straight-line   basis.    The   Company   charged   to   employee
compensation   and  benefits  $367,  $249,  and   $73   for   the
amortization during 1998, 1997, and 1996, respectively.

Stock Units
During  the  year,  the  Board  of  Directors  amended  the  1997
Incentive  Stock  Plan  to include stock  units.   A  stock  unit
represents the right to receive a share of Common Stock from  the
Company  at a designated time in the future without cash  payment
by  the  employee and is issued in lieu of cash  incentive.   The
units  vest  over a three-to five-year period and  are  generally
distributable  upon  vesting or at future specified  dates.   The
Company  granted  158,485  units and  charged  $210  to  employee
compensation and benefits for
these units.
<PAGE>
Employee Stock Ownership Plan
The  Company  has an employee stock ownership plan  (the  "ESOP")
covering  qualified employees as defined in the  plan.   Employer
contributions  are  made  to  the  ESOP  as  determined  by   the
Compensation Committee of the Board of Directors of the Parent on
behalf  of all eligible employees based upon the relationship  of
individual  compensation  (up to a  maximum  of  $160)  to  total
compensation.  In 1997, the Company purchased 248,063 shares  for
$3,178 and contributed these shares to the ESOP.  The unallocated
shares will be released for allocation to the participants  based
upon employer contributions to fund an internal loan between  the
Parent and the ESOP.  At December 31, 1998, the plan held 543,222
shares and has allocated 307,356 shares of common stock valued at
$5,400 and $3,055, respectively.  The Company charged to employee
compensation  and  benefits $165, $300, and  $280  for  the  ESOP
contributions for 1998, 1997, and 1996, respectively.

Note H -Legal Proceedings
The  Company  is a defendant in several lawsuits and arbitrations
relating  principally to its securities business.  Some of  these
lawsuits  and  arbitrations claim substantial amounts,  including
punitive damages.  One such claim involves a lawsuit filed by The
Oklahoma  Turnpike Authority ("OTA").  The OTA  suit  seeks  $6.5
million  in  compensatory damages and an  unspecified  amount  of
punitive  damages.  The OTA suit alleges that an undisclosed  fee
paid  to  the  Company by a third party for the  placement  of  a
forward purchase contract in an advance refunding escrow for  the
proceeds  of the 1992 OTA $608 million municipal bond refinancing
should  have been paid to the OTA.  Although the ultimate outcome
of  this  and other actions cannot be ascertained at  this  time,
management,  based on its understanding of the  facts  and  after
consultation with outside counsel, does not believe the  ultimate
resolution of these matters will have a materially adverse effect
on  the Company's consolidated financial condition and results of
operations.   However, depending upon the period  of  resolution,
such  effects  could be material to the financial results  of  an
individual  operating  period.  It is  reasonably  possible  that
certain  of these lawsuits and arbitrations could be resolved  in
the  next  year, and management does not believe such resolutions
will  result  in  losses  materially in  excess  of  the  amounts
previously provided.

Note I -Financial Instruments With Off-Balance Sheet Credit Risk
In  the normal course of business, the Company executes, settles,
and  finances  customer and proprietary securities  transactions.
These activities expose the Company to off-balance sheet risk  in
the  event that customers or other parties fail to satisfy  their
obligations.

In accordance with industry practice, securities transactions are
recorded on settlement date, generally three business days  after
trade date.  Should a customer or broker fail to deliver cash  or
securities as agreed, the Company may be required to purchase  or
sell securities at unfavorable market prices.
<PAGE>
The  Company borrows and lends securities to finance transactions
and  facilitate  the  settlement  process,  utilizing  both  firm
proprietary  positions  and customer margin  securities  held  as
collateral.   The  Company monitors the  adequacy  of  collateral
levels  on a daily basis.  The Company periodically borrows  from
banks  on  a  collateralized basis utilizing  firm  and  customer
margin  securities  in  compliance with SEC  rules.   Should  the
counterparty  fail  to  return customer securities  pledged,  the
Company  is  subject to the risk of acquiring the  securities  at
prevailing  market  prices  in  order  to  satisfy  its  customer
obligations.  The Company controls its exposure to credit risk by
continually  monitoring its counterparties' position,  and  where
deemed necessary, the Company may require a deposit of additional
collateral  and/or a reduction or diversification  of  positions.
The  Company  sells securities it does not currently  own  (short
sales), and is obligated to subsequently purchase such securities
at  prevailing market prices.  The Company is exposed to risk  of
loss   if  securities  prices  increase  prior  to  closing   the
transactions.   The Company controls its exposure to  price  risk
for  short  sales through daily review and setting  position  and
trading limits.

Concentrations of Credit Risk
The  Company maintains margin and cash security accounts for  its
customers located throughout the United States.  The majority  of
the   Company's  customer  receivables  are  serviced  by  branch
locations in Missouri and Illinois.

Derivatives
The  Company  deals,  on an agency basis, in listed  options  and
other  products such as collateralized mortgage obligations which
derive  their  values from the price of some  other  security  or
index.  The Company does not deal in complex derivative financial
instruments, such as futures, forwards, and swaps.

Note J -Long-Term Debt
At   December  31,  1996,  the  Parent  had  outstanding  $10,000
aggregate   principal   amount  of  its  11.25   percent   senior
convertible  notes  due September 1, 1997, through  September  1,
2000.   During  1997,  the  notes were converted  into  1,563,021
shares  of  the  Company's  $.15 par  value  common  stock  at  a
conversion  price  of  $6.40  per  share.   Interest  charged  to
operations for these notes was $886 and $1,125 for 1997 and 1996,
respectively.

The  Company has outstanding $5,000 principal amount of notes due
on  June  30,  2004.  Interest is payable monthly at the  monthly
libor  rate plus 1% (6.06% at December 31, 1998) through July  1,
1999, at which time the note will bear interest at the rate of 8%
per annum.
<PAGE>
In  1997,  the  Company  formed a Limited  Liability  Corporation
("LLC")  to be a certified capital company under the statutes  of
the  state  of  Missouri.   The  LLC issued  $4,600  non-interest
bearing  notes due May 15, 2008, and $10,600 non-interest bearing
notes  due February 15, 2009, which are included in the Company's
consolidated statement of financial condition under  the  caption
"long-term debt."  Proceeds from the notes are invested  in  zero
coupon  U.S.  Government securities in an  amount  sufficient  to
accrete  to  the  repayment of the notes and  are  placed  in  an
irrevocable  trust.   The  securities,  valued  at  approximately
$8,440  and  $2,507 at December 31, 1998 and 1997,  respectively,
are  held  to maturity and are included under the caption  "other
assets."

Note K -Preferred Stock Purchase Rights
On  June  30, 1987, the Company's Board of Directors  declared  a
distribution of one preferred stock purchase right for each share
of  the  Company's common stock.  On July 23, 1996, the Company's
Board  of  Directors approved the redemption of these shareholder
rights  and  the  adoption  of  a new  Shareholder  Rights  Plan.
Shareholders of record on August 12, 1996, received a payment  of
$.05  per  share,  representing  the  redemption  price  for  the
existing  rights.   This  payment was  in  lieu  of  the  regular
quarterly dividend of $.03 per share.

In  addition, on July 23, 1996, the Company's Board of  Directors
authorized and declared a dividend distribution of one  preferred
stock  purchase right for each outstanding share of the Company's
common  stock,  par  value  $0.15 per share.   The  dividend  was
distributed to stockholders of record on August 12,  1996.   Each
right  will  entitle the registered holder to purchase  one  one-
hundredth of a share of a Series A Junior Participating Preferred
Stock, par value $1.00 per share, at an exercise price of $35 per
right.   The  rights become exercisable on the  tenth  day  after
public  announcement  that  a person or  group  has  acquired  15
percent   or  more  of  the  Company's  common  stock   or   upon
commencement of announcement of intent to make a tender offer for
15  percent  or  more of the outstanding shares of  common  stock
without prior written consent of the Company.  If the Company  is
acquired by any person after the rights become exercisable,  each
right  will entitle its holder to purchase shares of common stock
at one-half the then current market price, and in the event of  a
subsequent  merger or other acquisition of the  Company,  to  buy
shares of common stock of the acquiring entity at one-half of the
market price of those shares.  The rights may be redeemed by  the
Company  prior to becoming exercisable by action of the Board  of
Directors at a redemption price of $.01 per right.  These  rights
will expire, if not previously exercised, on August 12, 2006.
<PAGE>
Note L -Income Taxes
The Company's provision (benefit) for income taxes consists of:
                                        --------------------------------   
                                             Years Ended December 31,
                                        --------------------------------
                                           1998        1997        1996
- ------------------------------------------------------------------------
Current:
  Federal                                $ 1,600     $ 3,760     $ 1,597
  State                                      381         897         381
- ------------------------------------------------------------------------
                                           1,981       4,657       1,978
- ------------------------------------------------------------------------
Deferred:
  Federal                                  1,100      (  732)        187
  State                                      263      (  175)         44
- ------------------------------------------------------------------------
                                           1,363      (  907)        231
- ------------------------------------------------------------------------
                                         $ 3,344     $ 3,750     $ 2,209     
========================================================================

The  provision for income taxes differs from the amount  computed
by  applying  the statutory federal income tax  rate  to   income
before income taxes for the following reasons:

- ------------------------------------------------------------------------
                                             Years Ended December 31,
                                        --------------------------------
                                           1998         199        1996
- ------------------------------------------------------------------------
Federal tax computed at statutory rates  $ 2,921      $ 3,203    $ 1,904   
State income taxes, net of federal
  income tax benefit                         441          476        281
Other, net                               (    18)          71         24
- -------------------------------------------------------------------------
Provision for income taxes               $ 3,344      $ 3,750    $ 2,209       
=========================================================================

The  net  deferred tax asset consists of the following  temporary
differences:
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------
                                                                       December 31, 1998  December 31, 1997
- -----------------------------------------------------------------------------------------------------------
<S>                                                                       <C>                <C>                      
Deferred Tax    Receivables from customers, principally due to
Asset             allowance for doubtful accounts                          $   - -            $   217
                Office equipment and leasehold improvements,
                  principally  book  over  tax  depreciation                   859              1,037
                Deferred compensation                                        1,400              1,135
                Deferred revenue                                               974                229
                Investments, principally due to valuation allowance             92                 26
                Receivables from officers and employees, principally
                  due to allowance for doubtful accounts                       189                950
                Accruals not currently deductible                            1,212              1,277
                Other                                                          101                 78
                -------------------------------------------------------------------------------------------
                Deferred Tax Asset                                           4,827              4,949
                -------------------------------------------------------------------------------------------
Deferred Tax    Customer and employee receivable                            (1,304)                - -
Liability       Intangible assets, principally tax over book amortization   (  195)              (203)
                Investment fee revenue installment  receivable              (  115)              (169)
                -------------------------------------------------------------------------------------------
                Total Gross Deferred Tax Liability                          (1,614)              (372)
                -------------------------------------------------------------------------------------------  
                  Net Deferred Tax Asset                                   $ 3,213            $ 4,577
                =========================================================================================== 

</TABLE>
<PAGE>
The  Company believes that a valuation allowance with respect  to
the  realization  of the total gross deferred tax  asset  is  not
necessary.  Based on the Company's historical earnings and  taxes
previously paid, future expectations of taxable income,  and  the
future  reversals  of  gross deferred tax  liability,  management
believes it is more likely than not that the Company will realize
the gross deferred tax asset.

Note M -Related Party Transactions
Four  directors  of the Parent are associated  with  firms  which
provide  legal  and  consulting services  to  the  Company.   The
Company  charged approximately $761, $1,586, and $801  (primarily
for  legal fees) to operations for these services for 1998, 1997,
and  1996,  respectively.   Additionally,  several  employees  of
Stifel  Nicolaus, through their individual ownership or  interest
in   a  corporation  or  partnership,  provide  leasing  services
primarily  for  branch  office space.   The  Company  charged  to
operations  approximately $46, $46, and $17 for 1998,  1997,  and
1996, respectively, for these services.

A director of the Parent has a general partnership interest in an
enterprise  in which the Company also holds general  and  limited
partnership  interests carried at approximately $628 at  December
31, 1998, and $507 at December 31, 1997.

Note N -Segment Reporting
The Company's reportable segments include private client, capital
markets,  and  other.   The private client segment  includes  146
branch   offices  of  the  Company's  broker-dealer  subsidiaries
located  throughout  the U.S., primarily in the  Midwest.   These
branches  provide  securities brokerage services,  including  the
sale  of  equities,  mutual  funds, fixed  income  products,  and
insurance, to their private clients.  The capital markets segment
includes management and participation in underwritings (exclusive
of  sales  credits,  which are included  in  the  private  client
segment),  mergers  and  acquisitions, public  finance,  trading,
research,  and  market  making.   Investment  advisory  fees  and
clearing income is included in other.

Intersegment   revenues  and  charges  are   eliminated   between
segments.  The Company evaluates the performance of its  segments
and  allocates  resources  to  them  based  on  various  factors,
including prospects for growth, return on investment, and  return
on revenues.

The  Company  has not disclosed asset information by segment,  as
the information is not produced internally and its preparation is
impracticable.
<PAGE>
Information  concerning operations in these segments of  business
is as follows:
- ----------------------------------------------------------------
                                     Years Ended December 31,
                                 -------------------------------
                                 1998         1997         1996
- -----------------------------------------------------------------
Revenues
  Private Client               $112,050     $107,537    $ 85,726
  Capital Markets                19,517       23,517      19,583
  Other                           5,721        5,042       4,504
- -----------------------------------------------------------------
Total Revenues                 $137,288     $136,096    $109,813
=================================================================
Operating Contribution
  Private Client               $ 17,619     $ 14,108    $ 10,439
  Capital Markets                 1,286        6,293       4,690
  Other                           1,326          821     (   421)
- -----------------------------------------------------------------
Total Operating Contribution     20,231       21,222      14,708
  Unallocated Overhead          (11,642)     (11,801)    ( 9,106)
- -----------------------------------------------------------------
Pre-Tax Income                 $  8,589     $  9,421    $  5,602
=================================================================

Note O -Earnings Per Share
The  following table reflects a reconciliation between Basic  EPS
and Diluted EPS.
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                        Years Ended December 31,
                                  --------------------------------------------------------------------------------------------------
                                                 1998                             1997                            1996
                                  ------------------------------- --------------------------------- --------------------------------
                                   Income      Shares    PerShare  Income      Shares     Per Share   Income     Shares    Per Share
Net Income                       (Numerator)(Denominator) Amount (Numerator)(Denominator)   Amount  (Numerator)(Denominator)  Amount
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                 <C>        <C>          <C>       <C>        <C>           <C>       <C>       <C>        <C>  
Basic Earnings Per Share
  Income available to shareholders   $5,245     6,849,998    $0.77     $5,671    5,590,919     $1.01     $3,393    5,150,498  $0.66
Effect of Dilutive Securities
  Employee benefits plans               - -       347,988      - -        - -      292,328       - -        - -      102,532    - -
  Convertible debt                      - -           - -      - -        541    1,215,692       - -        601    1,563,032    - -
Diluted Earnings Per Share
  Income available to common stockholders
  and assumed conversions            $5,245     7,197,986    $0.73     $6,212    7,098,939     $0.88     $3,994    6,816,062  $0.59
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
Note P -Subsequent Event
On January 27, 1999, the Company's Board of Directors approved  a
5  percent stock dividend to be distributed and a $.03 per  share
cash dividend to be paid on February 25, 1999, to shareholders of
record on February 11, 1999.

On  January 27, 1999, the Company's Board of Directors  announced
the agreement to sell Todd Investment Advisors' common stock to a
subsidiary  of  Western  &  Southern Life  Insurance  Company,  a
significant shareholder of the Company.  The sale is scheduled to
close during the second quarter of 1999 and is expected to result
in an after-tax gain of approximately $1.3 million.

Note Q -Recent Accounting Pronouncements
In  1998, the Company early adopted Statement of Position ("SOP")
98-1, "Accounting for the Costs of Computer Software Developed or
Obtained  for  Internal Use."  SOP 98-1 provides  guidelines  for
capitalization of developmental costs of proprietary software and
purchased  software for internal use.  The adoption of  this  SOP
had no material effect on the statement of financial position  or
results of operations.

Also  in  1998,  the  FASB issued SFAS No. 133,  "Accounting  for
Derivative  Instruments and Hedging Activities."   This  standard
requires  that derivatives be recognized in the balance sheet  at
fair  value.   Designation  as  hedges  of  specific  assets   or
liabilities  is  permitted only if certain  conditions  are  met.
Effective in calendar year 2000, the Company will be required  to
record  and  mark to market any derivative financial  instruments
and related underlying assets, liabilities, and firm commitments.
Management has not determined what effect SFAS No. 133 will  have
on its financial statements.
                          ******
<PAGE>
Independent Auditor's ReportIndependent Auditor's Report
To the Board of Directors and Stockholders of
Stifel Financial Corp.
St. Louis, Missouri

We  have  audited  the  accompanying consolidated  statements  of
financial  condition of Stifel Financial Corp.  and  Subsidiaries
(the "Company") as of December 31, 1998 and 1997, and the related
consolidated statements of operations, stockholders' equity,  and
cash  flows  for  each  of the three years in  the  period  ended
December   31,   1998.   These  financial  statements   are   the
responsibility  of the Company's management.  Our  responsibility
is  to express an opinion on these financial statements based  on
our audits.

We  conducted  our  audits in accordance with generally  accepted
auditing  standards.  Those standards require that  we  plan  and
perform  the  audit to obtain reasonable assurance about  whether
the  financial statements are free of material misstatement.   An
audit  includes  examining, on a test basis, evidence  supporting
the  amounts  and  disclosures in the financial  statements.   An
audit also includes assessing the accounting principles used  and
significant  estimates made by management, as well as  evaluating
the  overall  financial statement presentation.  We believe  that
our audits provide a reasonable basis for our opinion.

In  our  opinion, such consolidated financial statements  present
fairly,  in  all  material respects, the  financial  position  of
Stifel Financial Corp. and Subsidiaries at December 31, 1998  and
1997,  and  the results of their operations and their cash  flows
for  each  of  the three years in the period ended  December  31,
1998,   in   conformity   with  generally   accepted   accounting
principles.


St. Louis, Missouri
March 5, 1999
<PAGE>
Quarterly Results
(in thousands, except share and per share amounts)
<TABLE>

- ------------------------------------------------------------------------------------------------
Quarterly Operating Results (Unaudited)
- ------------------------------------------------------------------------------------------------
<CAPTION>
                                               Earnings                    Basic       Diluted
                                                Before          Net       Earnings     Earnings
                                Revenue      Income Taxes      Income    Per Share    Per Share
- ------------------------------------------------------------------------------------------------
Year 1998 By Quarter
- ------------------------------------------------------------------------------------------------
<S>                             <C>              <C>           <C>           <C>        <C>       
First                           $35,839          $3,418        $2,053        $.30       $ .29
Second                           34,072           2,100         1,224         .18         .17
Third                            34,259           1,561           967         .14         .13
Fourth                           33,118           1,510         1,001         .15         .14
- ------------------------------------------------------------------------------------------------
Year 1997 By Quarter
- ------------------------------------------------------------------------------------------------
First                           $31,845          $2,752        $1,647        $.31       $ .26
Second                           30,660           1,564           921         .18         .15
Third                            36,645           3,364         2,012         .38         .30
Fourth                           36,946           1,741         1,091         .17         .15
- ------------------------------------------------------------------------------------------------
</TABLE>

All  earnings per share amounts have been adjusted to reflect the
5 percent stock dividend declared January 27, 1999.





                           EXHIBIT 21
                                
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
                                
           SUBSIDIARIES OF STIFEL FINANCIAL CORP. (1)
           ------------------------------------------


                                 STATE OF         NAMES UNDER WHICH
NAME                          INCORPORATION     SUBSIDIARY DOES BUSINESS
- ----                          -------------     -------------------------
  Stifel, Nicolaus &             Missouri       Stifel, Nicolaus & Company,
  Company, Incorporated                         Incorporated

  Alliance Realty Corp.          Missouri       Alliance Realty Corp.

  Century  Securities            Missouri       Century Securities Associates, 
  Associates, Inc.                              Inc.

  Stifel, Nicolaus Insurance     Arkansas       Stifel, Nicolaus Insurance
  Agency, Inc. (2)                              Agency, Inc.

  S-N Capital Corp. (2)          Missouri       S-N Capital Corp.

  Stifel Insurance Agency -      Ohio           Stifel Insurance Agency - Ohio,
  Ohio, Inc. (4)                                Inc. 

  Stifel Venture Corp.           Missouri       Stifel Venture Corp.

  Pin Oak Capital, Ltd. (3)      Missouri       Pin Oak Capital, Ltd.

  Stifel Asset Management Corp.  Missouri      Stifel Asset Management Corp.

  Todd Investment Advisors,      Kentucky      Todd Investment Advisors, Inc.
  Inc. (3)
 
  Stifel CAPCO, L.L.C.           Missouri       Stifel CAPCO, L.L.C.



(1) Does not include corporations in  which
      registrant owns 50 percent or less of the stock.

(2) Wholly  owned  subsidiary  of  Stifel,
      Nicolaus & Company, Incorporated.

(3) Wholly owned subsidiary of Stifel Asset Management Corp.

(4) Majority  owned subsidiary  of  Stifel,
      Nicolaus & Company, Incorporated.














               [Deloitte & Touche LLP letterhead]



                           EXHIBIT 23
                                
                     STIFEL FINANCIAL CORP.
                 CONSENT OF INDEPENDENT AUDITORS









We  consent to the incorporation by reference in the registration
statements of Stifel Financial Corp. and Subsidiaries on Form S-8
(file  numbers 2-94326, 33-10030, 33-20568, 333-37805,  and  333-
37807,)and on Form S-3(file number 33-53699), of our report dated
March 5, 1999, incorporated by  reference  in  the  Annual Report
on  Form  10-K  of  Stifel Financial  Corp. for  the  year  ended 
December 31, 1998.


/s/ Deloitte & Touche LLP


March 5, 1999
St. Louis, Missouri







<TABLE> <S> <C>

<ARTICLE>      BD
<LEGEND>
This  schedule  contains summary financial information  extracted
from  the  consolidated  statement of financial  condition  dated
December  31, 1998 and the statement of operations for  the  year
ended  December  31,  1998 and is qualified in  its  entirety  by
reference to such financial statements.
</LEGEND>
<MULTIPLIER>   1,000
       
<S>                                        <C>
<PERIOD-TYPE>                              YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                          13,012
<RECEIVABLES>                                  231,462
<SECURITIES-RESALE>                                  0
<SECURITIES-BORROWED>                           12,653
<INSTRUMENTS-OWNED>                             38,632
<PP&E>                                           5,315
<TOTAL-ASSETS>                                 335,005
<SHORT-TERM>                                    62,890
<PAYABLES>                                      92,346
<REPOS-SOLD>                                         0
<SECURITIES-LOANED>                            103,224
<INSTRUMENTS-SOLD>                                 998
<LONG-TERM>                                     20,570
<COMMON>                                         1,084
                                0
                                          0
<OTHER-SE>                                      53,893
<TOTAL-LIABILITY-AND-EQUITY>                   335,005
<TRADING-REVENUE>                               21,994
<INTEREST-DIVIDENDS>                            18,889
<COMMISSIONS>                                   56,729
<INVESTMENT-BANKING-REVENUES>                   20,234
<FEE-REVENUE>                                    3,338
<INTEREST-EXPENSE>                               9,798
<COMPENSATION>                                  86,967
<INCOME-PRETAX>                                  8,589
<INCOME-PRE-EXTRAORDINARY>                       8,589
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     5,245
<EPS-PRIMARY>                                      .77
<EPS-DILUTED>                                      .73

</TABLE>


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