STIFEL FINANCIAL CORP
13F-HR, 2000-05-09
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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<PAGE>
         UNITED STATES SECURITIES AND EXCHANGE COMMISSION
         Washington, D.C. 20549

         FORM 13F

         FORM 13F COVER PAGE

Report for the Calendar Year or Quarter Ended:  September 30, 1999

Check here if Amendment  [ ]; Amendment Number:
This Amendment (Check Only One):  [  ] is a restatement.
                                  [  ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:    Stifel, Nicolaus & Company, Incorporated
Address: One Financial Plaza,  501 N. Broadway
         St. Louis, Missouri 63102

13F File Number:  28-6972

The institutional investment manager filing this report & the person by whom it
is signed hereby represent that the person signing the report is authorized to
submit it, that all information contained herein is true, correct and complete,
and that it is understood that all required items,statements, schedules, lists,
and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name:  Thomas Mueth
Title: VP & Manager of Consulting Services
Phone: (314) 342-2829
Signature, Place, and Date of Signing:

    Thomas Mueth      St. Louis, Missouri      November 2, 1999

Report Type:  (Check only one):
[X] 13F Holdings Report
[ ] 13F Notice
[ ] 13F Combination Report

List of Other Managers Reporting for this Manager:


I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934.
<PAGE>


<TABLE>











                               <C>                                         <C>
                                  STIFEL NICOLAUS & CO., INC.                               PAGE 1
                                  FORM 13F INFORMATION TABLE
                                     AS OF DATE: 03/31/00

                                                         SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
  NAME OF ISSUER               CLASS             VALUE   PRN     PRN  DSCRETN MNGRS SOLE  SHARED NONE
                               TITLE   CUSIP     (X$1000)AMT     CALL
- ------------------------------ ------- --------- -------- -------- --- ---- ------- -------  ------ -------
- - --------
<S>                            <C>     <C>       <C>     <C>     <C>  <C>           <C>    <C>   <C>

A T & T CORP                   COM     1957109     540     9596  SH   SOLE          8830   0       766
ABBOTT LABS                    COM     2824100    3753   106667  SH   SOLE         88022   0     18645
ADELPHIA COMMUNICATIONS CORPCL COM     6848105     463     9455  SH   SOLE          6747   0      2708
ADOBE SYS INC                  COM     00724F101   217     1950  SH   SOLE          1550   0       400
AER ENERGY RES INC             COM     944108       73    44909  SH   SOLE         44909   0         0
AFLAC INC                      COM     1055102     359     7887  SH   SOLE          5423   0      2464
AGILENT TECHNOLOGIES INC COM   COM     00846U101   200     1925  SH   SOLE          1525   0       400
AMDOCS LTD ORD                 COM     G02602103  1164    15728  SH   SOLE         11244   0      4484
AMERICA ONLINE INC             COM     02364J104   752    11150  SH   SOLE         10400   0       750
AMERICAN EXPRESS CO            COM     25816109    685     4600  SH   SOLE          3853   0       747
AMERICAN HOME PRODS CORP       COM     26609107   1083    20152  SH   SOLE         14850   0      5302
AMERICAN INTL GROUP INC        COM     26874107   3673    33543  SH   SOLE         26621   0      6922
AMGEN INC                      COM     31162100    371     6050  SH   SOLE          5650   0       400
ANADARKO PETE CORP             COM     32511107    755    19514  SH   SOLE         13763   0      5751
ANHEUSER BUSCH COS INC         COM     35229103    412     6626  SH   SOLE          6626   0         0
APPLE COMPUTER INC             COM     37833100   1381    10169  SH   SOLE          7290   0      2879
APPLIED MATLS INC              COM     38222105    292     3100  SH   SOLE          3100   0         0
APT SATELLITE HLDGS LTD ADR SP FOR COM 00203R105   105    17800  SH   SOLE         17800   0         0
AT&T CORP LIBERTY MEDIA CL A   COM     1957208     740    12474  SH   SOLE          8888   0      3586
AUTOMATIC DATA PROCESSING      COM     53015103   2852    59116  SH   SOLE         47209   0     11907
BANK AMERICA CORP              COM     60505104   1497    28541  SH   SOLE         22420   0      6121
BANK ONE CORP                  COM     06423A103   491    14284  SH   SOLE         11279   0      3005
BOEING CO                      COM     97023105    663    17537  SH   SOLE         14955   0      2582
BRISTOL MYERS SQUIBB CO        COM     110122108  1592    27455  SH   SOLE         26900   0       555
CALPINE CORP COM               COM     131347106   558     5940  SH   SOLE          4188   0      1752
CATERPILLAR INC                COM     149123101  1094    27733  SH   SOLE         22390   0      5343
CBS CORPORATION                COM     12490K107  4253    75107  SH   SOLE         62102   0     13005
CENTURY BUSINESS SVCS INC COM  COM     156490104    32    11100  SH   SOLE          1100   0     10000
CHEVRON CORP COM               COM     166751107   485     5247  SH   SOLE          4804   0       443
CISCO SYS INC                  COM     17275R102 34881   451171  SH   SOLE        379783   0     71388
CITIGROUP INC.                 COM     172967101  5380    89854  SH   SOLE         72677   0     17177
CLEAR CHANNEL COMMUNICATIONS   COM     184502102   526     7620  SH   SOLE          5704   0      1916
COCA COLA CO                   COM     191216100   492    10477  SH   SOLE          8999   0      1478
C-CUBE MICROSYSTEMS INC COM    COM     125015107  1307    17950  SH   SOLE         10970   0      6980
D & K HEALTHCARE RES INC COM   COM     232861104   404    33000  SH   SOLE         27000   0      6000
DELL COMPUTER CORP             COM     247025109  3923    72732  SH   SOLE         60039   0     12693
DEPARTMENT 56 INC              COM     249509100   464    31300  SH   SOLE         29900   0      1400
DOVER CORP                     COM     260003108   379     7908  SH   SOLE          5269   0      2639
DU PONT E I DE NEMOURS CO      COM     263534109  1347    25445  SH   SOLE         20193   0      5252
E M C CORP MASS COM            COM     268648102   288     2285  SH   SOLE          1770   0       515
EASTMAN KODAK                  COM     277461109   285     5243  SH   SOLE          3589   0      1654
EMERSON ELEC CO                COM     291011104  2376    44720  SH   SOLE         36420   0      8300
ENRON CORP                     COM     293561106   936    12499  SH   SOLE          9291   0      3208
EXXON CORPORATION              COM     30231G102  1248    16011  SH   SOLE         14215   0      1796
FED HOME LN MTG                COM     313400301  1568    35492  SH   SOLE         29246   0      6246
FEDERAL NAT MORTGAGE ASSN VOTI COM     313586109  2389    42244  SH   SOLE         31833   0     10411
FIRST DATA CORP                COM     319963104   534    12033  SH   SOLE          8479   0      3554
FRANKLIN RES INC               COM     354613101   348    10398  SH   SOLE          7043   0      3355
GENERAL ELEC CO                COM     369604103  9777    62824  SH   SOLE         50496   0     12328
GENERAL MTRS CORP              COM     370442105  1271    15344  SH   SOLE         11833   0      3511
GILLETTE CO                    COM     375766102  1975    52393  SH   SOLE         41914   0     10479
GOODYEAR TIRE & RUBR CO        COM     382550101   334    14346  SH   SOLE         11881   0      2465
HEWLETT PACKARD CO             COM     428236103  1937    14613  SH   SOLE         13166   0      1447
HOME DEPOT INC                 COM     437076102  1218    18884  SH   SOLE         16919   0      1965
HOMESTAKE MNG CO               COM     437614100   126    21000  SH   SOLE         21000   0         0
"HONEYWELL INTERNATIONAL, INC."COM     438516106  1004    19064  SH   SOLE         15114   0      3950
I B M                          COM     459200101  5434    46054  SH   SOLE         37225   0      8829
INTEL CORP                     COM     458140100  9015    68326  SH   SOLE         57651   0     10675
JOHNSON & JOHNSON              COM     478160104  2076    29553  SH   SOLE         21687   0      7866
KEYCORP                        COM     493267108   701    36920  SH   SOLE         32410   0      4510
KIMBERLY CLARK CORP            COM     494368103   800    14276  SH   SOLE         12424   0      1852
KINDER MORGAN EGY PTNS L P UT  COM     494550106   485    12227  SH   SOLE          8671   0      3556
LAKEHEAD PIPE LINE PARTNERS PR COM     511557100   521    15000  SH   SOLE         12500   0      2500
LEXMARK INTL GROUP INC CL A    COM     529771107  1001     9463  SH   SOLE          6492   0      2971
LINEAR TECHNOLOGY CORP         COM     535678106  1688    30696  SH   SOLE         25162   0      5534
LOWES CO                       COM     548661107   356     6100  SH   SOLE          5700   0       400
LSI LOGIC CORP COM             COM     502161102   244     3360  SH   SOLE          2880   0       480
LUCENT TECHNOLOGIES INC COM    COM     549463107   910    14685  SH   SOLE         12677   0      2008
MAXIM INTEGRATED PRODS INC COM COM     57772K101  1701    23930  SH   SOLE         19595   0      4335
MBNA CORP                      COM     55262L100  2809   110166  SH   SOLE         92241   0     17925
MCDONALDS CORP                 COM     580135101   781    20893  SH   SOLE         18300   0      2593
MCI WORLDCOM                   COM     55268B106  1054    23254  SH   SOLE         18318   0      4936
MEDTRONIC INC                  COM     585055106  4113    79963  SH   SOLE         63559   0     16404
MERCK & CO INC                 COM     589331107  6410   103179  SH   SOLE         83948   0     19231
MERRILL LYNCH & CO. INC.       COM     590188108  2673    25456  SH   SOLE         20923   0      4533
MICROSOFT CORP                 COM     594918104  4355    40991  SH   SOLE         33614   0      7377
MINNESOTA MNG & MFG CO         COM     604059105   833     9411  SH   SOLE          8094   0      1317
MORGAN J.P. & CO INC           COM     616880100   930     7061  SH   SOLE          6086   0       975
NEWELL RUBBERMAID INC.         COM     651229106   827    33314  SH   SOLE         26397   0      6917
NEXTEL COMMUNICATIONS INC CL A COM     65332V103  2324    15679  SH   SOLE         11187   0      4492
NOKIA CORP  FOREIGN            COM S   654902204   311     5600  SH   SOLE          5000   0       600
NORTHERN TRUST CORP            COM     665859104  3347    49533  SH   SOLE         40799   0      8734
NTL INC COM                    COM     629407107   200     2150  SH   SOLE          2150   0         0
NUCOR CORP                     COM     670346105   329     6580  SH   SOLE          4383   0      2197
NUVEEN INSD MUN OPPRTNTYFD INC PFD     670984509  1000       40  SH   SOLE            30   0        10
NUVEEN MUN MKT SER T PFDOPPORT PFD     67062W400   250       10  SH   SOLE            10   0         0
NUVEEN PREM INC MUN FD REMARKE PFD     67062T308   250       10  SH   SOLE            10   0         0
ORACLE SYS CORP                COM     68389X105   516     6610  SH   SOLE          5460   0      1150
PACIFIC CENTURY CYBERWORKS ORD FRN COM Y6801N100    93    39750  SH   SOLE         39750   0         0
PARAMETRIC TECHNOLOGY CORP COM COM     699173100   200     9500  SH   SOLE          7300   0      2200
PEPSICO INC                    COM     713448108  2132    61120  SH   SOLE         44160   0     16960
PFIZER INC                     COM     717081103  1922    52557  SH   SOLE         43534   0      9023
PHILIP MORRIS COS INS          COM     718154107  1702    80561  SH   SOLE         64367   0     16194
PILGRIM PRIME RATE TR NEW SH B COM     72146W103   158    19537  SH   SOLE         19537   0         0
PREMIUM CIGARS INTL LTD COM    COM     740588108     6    13000  SH   SOLE             0   0     13000
PROCTER & GAMBLE COMPANY       COM     742718109  1438    25454  SH   SOLE         20995   0      4459
QUALCOMM INC COM               COM     747525103   349     2335  SH   SOLE          2015   0       320
RATIONAL SOFTWARE CORP COM     COM     75409P202   549     7170  SH   SOLE          5099   0      2071
RPM INC OHIO                   COM     749685103   294    26700  SH   SOLE         22200   0      4500
SAFEWAY INC                    COM     786514208  2628    58088  SH   SOLE         46518   0     11570
"SBC COMMUNICATIONS, INC COM"  COM     78387G103  1141    27078  SH   SOLE         19354   0      7724
SCHERING PLOUGH CORP           COM     806605101   234     6301  SH   SOLE          6301   0         0
SCHLUMBERGER                   COM     806857108   646     8439  SH   SOLE          6272   0      2167
SCHWAB CHARLES CORP NEW        COM     808513105   818    14483  SH   SOLE         10234   0      4249
SEARS ROEBUCK & CO             COM     812387108   602    19653  SH   SOLE         15383   0      4270
SIGMA ALDRICH CORP             COM     826552101  1443    53698  SH   SOLE         47303   0      6395
SONOCO PRODUCTS                COM     835495102   303    13190  SH   SOLE         10220   0      2970
SUN MICROSYSTEM INC            COM     866810104   853     9100  SH   SOLE          8900   0       200
TERADYNE INC                   COM     880770102   352     4295  SH   SOLE          4200   0        95
TEXAS INSTRUMENTS INC          COM     882508104   405     2530  SH   SOLE          2070   0       460
TYCO INTL LTD NEW COM          COM     902124106   763    15218  SH   SOLE         11660   0      3558
UNION PAC RES GROUP INC COM    COM     907834105   642    44278  SH   SOLE         31362   0     12916
UNITED TECHNOLOGIES CORP       COM     913017109   630     9970  SH   SOLE          8524   0      1446
VALSPAR CORP COM               COM     920355104   825    21531  SH   SOLE         13876   0      7655
WAL MART STORES INC            COM     931142103  7959   140874  SH   SOLE        113823   0     27051
WALT DISNEY COMPANY            COM     254687106   889    21563  SH   SOLE         17941   0      3622
WELLS FARGO NEW                COM     949746101   333     8178  SH   SOLE          5472   0      2706
WILLIAMS CO                    COM     969457100   531    12095  SH   SOLE          8745   0      3350



</TABLE>
<PAGE>
                         FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers:         0
Form 13F Information Table Entry Total:    93
Form 13F Information Table Value Total:    $147,699,000

List of Other Included Managers:   None





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