STIFEL FINANCIAL CORP
10-K405/A, 2000-10-13
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C.  20549

                            FORM 10-K
(Mark One)
[x]  Annual  report  pursuant  to Section  13  or  15(d)  of  the
   Securities Exchange Act of 1934
   For the fiscal year ended    December 31, 1999

[ ]  Transition  report  pursuant to Section  13  or  15(d)  of  the
   Securities Exchange Act of 1934

For the transition  period  from                to
   .

Commission file number 1-9305

                    STIFEL FINANCIAL CORP.
      -----------------------------------------------------
     (Exact name of registrant as specified in its charter)

         DELAWARE                             43-1273600
- - -------------------------------     ------------------------------------
(State or other jurisdiction of     (I.R.S. Employer Identification No.)
incorporation or organization)

           501 N. Broadway
        St. Louis, Missouri                          63102-2102
- - ----------------------------------------             ----------
(Address of principal executive offices)             (Zip Code)

Registrant's telephone number,including area code       314-342-2000

Securities registered pursuant to Section 12(b) of the Act:
                                                   Name of Each Exchange
       Title of Each Class                          On Which Registered
- - --------------------------------------       ----------------------------
Common Stock, Par Value $.15 per share        New  York  Stock Exchange
                                              Chicago Stock Exchange
Preferred   Stock  Purchase  Rights           New  York  Stock Exchange
                                              Chicago Stock Exchange


Securities registered pursuant to Section 12(g) of the Act: None

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  report)  and  (2) has been  subject  to  such  filing
requirements for the past 90 days.
Yes[x] No [ ]

Indicate  by  check  mark  if  disclosure  of  delinquent  filers
pursuant  to Item 405 of Regulation S-K is not contained  herein,
and  will not be contained, to the best of registrant's knowledge
in  definitive  proxy or information statements  incorporated  by
reference in Part III of this Form 10-K, or any amendment to this
Form 10-K [x]

Aggregate market value of voting stock held by non-affiliates  of
the registrant at March 8, 2000 was $74,709,865.

Shares  of  Common Stock outstanding at March 8, 2000:  7,254,247
shares, par value $.15 per share.

               DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Annual Report to Stockholders for the year  ended
December  31,  1999  are incorporated by  reference  in  Part  II
hereof.  Portions of the Company's Proxy Statement filed with the
SEC   in   connection  with  the  Company's  Annual  Meeting   of
Stockholders  to  be  held  April 26, 2000  are  incorporated  by
reference in Part III hereof.  Exhibit Index located on pages  22
and 23.

                             PART I

ITEM 1. BUSINESS

Stifel Financial Corp. ("Financial" or the "Company"), a Delaware
corporation and a holding company for Stifel Nicolaus &  Company,
Incorporated  ("Stifel  Nicolaus") and  other  subsidiaries,  was
organized  in  1983.  Stifel  Nicolaus  is  the  successor  to  a
partnership  founded  in  1890.   Unless  the  context   requires
otherwise, the term "Company" as used herein means Financial  and
its subsidiaries.

On January 12, 2000, the Company completed the merger of Hanifen,
Imhoff Inc. ("HII"), a Denver-based investment banking firm.  The
transaction is being accounted for as a purchase and provides for
a  tax-free  exchange  of approximately  517,000  shares  of  the
Company  for all of the outstanding shares of HII. In  connection
with  the  transaction, certain key associates  of  HII  executed
employment  agreements  containing  non-compete  provisions   and
restrictions on the sale of the stock received in the merger  and
were awarded options in the Company. HII also has offices located
in  Omaha, Nebraska and Winter Park, Florida. The merger added 59
investment   bankers,  research  analysts,  institutional   sales
associates, and traders to the capital markets segment,  as  well
as 23 administrative and technical support associates.

The  Company offers securities-related financial services through
its wholly-owned operating subsidiaries, Stifel Nicolaus, Century
Securities  Associates, Inc., and Pin Oak  Capital,  Ltd.   These
subsidiaries  provide  brokerage,  trading,  investment  banking,
investment advisory, and related financial services primarily  to
customers  throughout the United States from 63  locations.   The
Company's    customers    include   individuals,    corporations,
municipalities  and  institutions.   Although  the  Company   has
customers throughout the United States, its major geographic area
of concentration is in the Midwest.

Financial Information

The  amounts of each of the principal sources of revenue, the net
income  and  total  assets of the Company  for  the  years  ended
December  31,  1999,  1998  and 1997 are  contained  in  Item  6.
Selected  Financial Data, herein. Financial Information for  each
segment of the Company is contained in Note O of the Consolidated
Financial Statements incorporated by reference herein.

Narrative Description of Business

As  of February 29, 2000, the Company employed 1,004 individuals.
Stifel  Nicolaus  employed  986 of which  335  were  employed  as
investment  executives.  In addition, 143  investment  executives
were  affiliated with Century Securities Associates, Inc. ("CSA")
as    independent   contractors.    Through   its   broker-dealer
subsidiaries,  the  Company  provides  securities   services   to
approximately 125,000 client accounts.  No single client accounts
for a material percentage of the Company's total business.

                         Private Client

The   Company  provides  securities  transaction  and   financial
planning services to its private clients through Stifel Nicolaus'
branch system and its independent contractor firm, CSA.  In  1998
and   1999  management made significant investments in personnel,
technology, and market data platforms to grow the private  client
segment.

Stifel Nicolaus Private Client

Stifel  Nicolaus  has 59 private client branches  located  in  14
states,  primarily in the Midwest.  Its 335 Investment Executives
provide a broad range of services and financial products to their
clients.   In  most cases Stifel Nicolaus charges commissions  on
both   stock  exchange  and  over-the-counter  transactions,   in
accordance with Stifel Nicolaus' commission schedule.  In certain
cases,  varying  discounts  from the schedule  are  granted.   In
addition, Stifel Nicolaus distributes both taxable and tax exempt
fixed-income   products   to  its  private   clients,   including
municipal,  corporate,  government  agency  and  mortgage  backed
bonds,   preferred  stock,  and  unit  investment   trusts.    An
increasing  number  of  clients  are  electing  asset  based  fee
alternatives to the traditional commission schedule. In addition,
Stifel  Nicolaus distributes insurance and annuity products,  and
investment  company  shares.  Stifel  Nicolaus  has  dealer-sales
agreements  with  numerous  distributors  of  investment  company
shares.   These agreements generally provide for dealer discounts
ranging up to 5.75 percent of the purchase price, depending  upon
the size of the transaction.

Century Securities Associates Inc. Private Client

CSA  has  affiliations  with 143 independent  contractors  in  23
branch  offices  and 98 satellite offices in  29  states.   Under
their contractual arrangements, these independent contractors may
provide accounting services, real estate brokerage, insurance, or
other  business activities for their own account.   However,  all
securities  transactions must be transacted through  CSA.   CSA's
independent  contractors  provide the  same  types  of  financial
products  and  services to its private clients,  as  does  Stifel
Nicolaus.   Independent contractors are responsible  for  all  of
their   direct  costs  and  are  paid  a  larger  percentage   of
commissions to compensate them for their added expenses.  CSA  is
an  introducing broker-dealer and as such clears its transactions
through Stifel Nicolaus.

Client transactions in securities for Stifel Nicolaus and CSA are
effected  on  either a cash basis or margin basis.  The  customer
deposits  less than the full cost of the security when securities
are  purchased on a margin basis.  The Company makes a  loan  for
the balance of the purchase price.  Such loans are collateralized
by  the  securities  purchased.  The amounts  of  the  loans  are
subject  to the margin requirements of Regulation T of the  Board
of  Governors  of  the  Federal Reserve System,  New  York  Stock
Exchange,  Inc. ("NYSE") margin requirements, and  the  Company's
internal  policies,  which  usually  are  more  restrictive  than
Regulation  T  or NYSE requirements.  In permitting customers  to
purchase securities on margin, the Company is subject to the risk
of  a  market  decline,  which could  reduce  the  value  of  its
collateral below the amount of the customers' indebtedness.


                         Capital Markets

Capital markets include investment banking, corporate finance and
public   finance  departments,  research  department,   syndicate
department,  over-the-counter equity trading,  and  institutional
sales and trading.

Investment Banking - Corporate Finance

The  investment  banking corporate finance group consists  of  24
professionals, located in St. Louis, Cleveland, and  Denver,  and
is   involved   in  public  and  private  equity  and   preferred
underwritings  for  corporate  clients,  merger  and  acquisition
advisory  services,  fairness opinions, and  evaluations.  Stifel
Nicolaus   focuses  on  small  and  mid-cap  companies,   located
primarily in the Midwest.

Research Department

The  research department consists of 17 analysts located  in  St.
Louis  and  Denver  who publish research on over  175  companies.
Proprietary   research  reports  are  provided  to  private   and
institutional  clients  at  no charge  and  are  supplemented  by
research purchased from outside vendors.

Syndicate Department

The syndicate department coordinates the marketing, distribution,
pricing,  and stabilization of the Company's lead- and co-managed
underwritings.  In addition, the syndicate department coordinates
the  firm's  syndicate  and selling group activities  managed  by
other investment banking firms.

Over-the-Counter Equity Trading

The  Company trades as principal in the over-the-counter  market.
It  acts  as both principal and agent to facilitate the execution
of  customers'  orders.  The Company makes a  market  in  various
securities  of interest to its customers through buying,  selling
and  maintaining an inventory of these securities.   At  February
29,  2000, Stifel Nicolaus made a market in 213 equity issues  in
the  over-the-counter market.  The Company does not engage  in  a
significant amount of trading for its own account.

Institutional Sales

Institutional  sales is comprised of institutional equity  sales,
fixed   income   sales,  and  taxable  and   tax-exempt   trading
departments  located in St. Louis and Denver.  The  institutional
equity  sales group provides equity products to its institutional
accounts  in  both  the primary and secondary  markets.   Primary
equity  issues  are  generally underwritten by  Stifel  Nicolaus'
investment  banking  corporate finance group.   At  February  29,
2000,   the  institutional  equity  sales  department  maintained
relationships  with  over  1,070 institutional  accounts.  Stifel
Nicolaus buys fixed income products, both tax-exempt and  taxable
products,   primarily  municipal  bonds,  corporate,   government
agency, and mortgage back bonds for its own account, maintains an
inventory  of  these products and resells from that inventory  to
its  institutional accounts. The institutional fixed income sales
group  maintained  relationships  with  over  1,500  accounts  at
February 29, 2000.


Investment Banking-Public Finance

Investment  banking public finance consists of  25  professionals
with  its  principal  offices in St. Louis  and  Denver.   Stifel
Nicolaus  acts  as an underwriter and dealer in bonds  issued  by
states, cities, and other political subdivisions and may  act  as
manager or participant in offerings managed by other firms.   The
majority  of  the  Company's  municipal  bond  underwritings  are
originated through its St. Louis and Denver offices.

                         Other Segments

In  addition  to  its private client segment and capital  markets
segment,  the  Company  has  an investment  advisory  firm  which
provides  investment advisory services to individuals, fiduciary,
and  corporate clients.  Revenues are derived based  upon  assets
under  management.   Pin Oak Capital, Ltd. is  registered  as  an
investment advisor in five states and had assets under management
of approximately $176,442,000 at December 31, 1999.

Stifel Nicolaus clears transactions for the Company's independent
contractor,   CSA,  and  two  other  introducing  broker-dealers.
Revenues  and  costs associated with clearing these  transactions
are also included in "other segments."

Competition

The  Company competes with other securities firms, some of  which
offer their customers a broader range of brokerage services, have
substantially  greater resources, and may have greater  operating
efficiencies.    In   addition,  the  Company  faces   increasing
competition from other financial institutions, such as commercial
banks,  online  service providers, and other  companies  offering
financial services. The Financial Modernization Act, signed  into
law  in  late  1999,  lifts restrictions on banks  and  insurance
companies  to  provide  financial  services  once  dominated   by
securities  firms.  In  addition,  recent  consolidation  in  the
financial  services  industry may lead to  increased  competition
from  larger, more diversified organizations. Some of these firms
generally  charge  lower  commission  rates  to  their  customers
without offering services such as portfolio valuation, investment
recommendations  and  research.   Trading  on  the  Internet  has
increased  significantly. Online brokerage customers account  for
more  than  one-third of trading in U.S. equities. The number  of
online  accounts doubled in 1999 and is expected to quadruple  in
the next three years.

During  1999  the  Company continued to  invest  in  and  provide
support  for technologically advanced equipment and software  for
the  Private Client Group, including web-based access to customer
accounts  and  development of online trading to  be  launched  in
early 2000.

Management  relies on the expertise acquired in its  market  area
over  its 109-year history, its personnel, and its equity capital
to operate in the competitive environment.

Regulation

The  securities  industry  in the United  States  is  subject  to
extensive   regulation  under  federal  and  state   laws.    The
Securities and Exchange Commission ("SEC") is the federal  agency
charged  with the administration of the federal securities  laws.
Much  of  the  regulation of broker-dealers,  however,  has  been
delegated  to  self-regulatory  organizations,  principally   the
National  Association of Securities Dealers, Inc., the  Municipal
Securities   Rulemaking  Board,  and  the   national   securities
exchanges, such as the NYSE.  These self-regulatory organizations
adopt  rules  (which are subject to approval by  the  SEC)  which
govern  the industry and conduct periodic examinations of  member
broker-dealers.  Securities firms are also subject to  regulation
by  state securities commissions in the states in which they  are
registered.

The  regulations  to which broker-dealers are subject  cover  all
aspects  of  the securities business, including sales  practices,
trade  practices  among  broker-dealers,  capital  structure   of
securities  firms, record keeping, and the conduct of  directors,
officers and employees.  Additional legislation, changes in rules
promulgated by the SEC and by self-regulatory organizations,  and
changes in the interpretation or enforcement of existing laws and
rules   often  directly  affect  the  method  of  operation   and
profitability of broker-dealers.  The SEC and the self-regulatory
organizations may conduct administrative proceedings,  which  can
result  in censures, fines, suspension or expulsion of a  broker-
dealer,  its  officers  or employees.  The principal  purpose  of
regulation and discipline of broker-dealers is the protection  of
customers  and the securities markets rather than the  protection
of creditors and stockholders of broker-dealers.

As  a  broker-dealer and member of the NYSE, Stifel  Nicolaus  is
subject to the Uniform Net Capital Rule (Rule 15c3-1) promulgated
by  the  SEC, which provides that a broker-dealer doing  business
with  the public shall not permit its aggregate indebtedness  (as
defined)  to  exceed 15 times its net capital  (as  defined)  or,
alternatively, that its net capital shall not be  less  than  two
percent  of aggregate debit balances (primarily receivables  from
customers  and  broker-dealers) computed in accordance  with  the
SEC's  Customer Protection Rule (Rule 15c3-3).  The  Uniform  Net
Capital  Rule  is  designed  to  measure  the  general  financial
integrity  and liquidity of a broker-dealer and the  minimum  net
capital  deemed necessary to meet the broker-dealer's  continuing
commitments  to  its  customers and other  broker-dealers.   Both
methods  allow  broker-dealers to increase their  commitments  to
customers only to the extent their net capital is deemed adequate
to support an increase.  Management believes that the alternative
method, which is utilized by most full-service securities  firms,
is  more  directly  related to the level  of  customer  business.
Therefore,  Stifel  Nicolaus computes its net capital  under  the
alternative method.


Under  SEC  rules, a broker-dealer may be required to reduce  its
business and restrict withdrawal of subordinated capital  if  its
net capital is less than four percent of aggregate debit balances
and  may  be prohibited from expanding its business and declaring
cash  dividends if its net capital is less than five  percent  of
aggregate  debit balances.  A broker-dealer that fails to  comply
with  the Uniform Net Capital Rule may be subject to disciplinary
actions  by  the SEC and self-regulatory agencies,  such  as  the
NYSE,  including censures, fines, suspension, or  expulsion.   In
computing net capital, various adjustments are made to net  worth
to exclude assets which are not readily convertible into cash and
to  state  conservatively  the other  assets  such  as  a  firm's
position in securities.  Compliance with the Uniform Net  Capital
Rule may limit those operations of a firm such as Stifel Nicolaus
which requires the use of its capital for purposes of maintaining
the   inventory  required  for  a  firm  trading  in  securities,
underwriting  securities, and financing customer  margin  account
balances.  Stifel Nicolaus had net capital of approximately $31.9
million  at  December  31,  1999, which  was  approximately  8.98
percent  of  aggregate  debit balances  and  approximately  $24.8
million in excess of required net capital.

ITEM 2.  PROPERTIES

The  headquarters  and  administrative offices  of  the  Company,
Stifel  Nicolaus  and  CSA are located in downtown  Saint  Louis,
Missouri.  Pin  Oak  is located in New York,  New  York.   Stifel
Nicolaus  has  a  branch  office system  located  in  14  states,
primarily  in  the  Midwest.   The Company  has  a  total  of  63
locations  in 17 states.  All offices of the Company are  located
in  leased premises.  The Company's management believes  that  at
the present time the facilities are suitable and adequate to meet
its  needs  and  that such facilities have sufficient  productive
capacity and are appropriately utilized.

The  Company  also  leases  communication  and  other  equipment.
Aggregate  annual rental expense, for office space and equipment,
for   the   year   ended  December  31,  1999  was  approximately
$4,728,000.   Further information about the lease obligations  of
the  Company  is provided in Note D of the Notes To  Consolidated
Financial Statements incorporated by reference herein.

ITEM 3.  LEGAL PROCEEDINGS

The   Company  is  a  defendant  in  several  lawsuits   relating
principally  to its securities business.  Some of these  lawsuits
and  arbitrations  claim substantial amounts, including  punitive
damages.   One such claim involves a lawsuit filed on October  5,
1995  by  The Oklahoma Turnpike Authority ("OTA") in the District
Court  of Oklahoma County, State of Oklahoma, along with  DeWayne
VonFeldt and Robert Cochran, two former employees of the Company;
Sakura Global Capital and Steven Strauss; Pacific Matrix and Jeff
Feld.   The  OTA suit seeks $6.5 million in compensatory  damages
and  an  unspecified amount of punitive damages.   The  OTA  suit
alleges  that an undisclosed fee paid to the Company by  a  third
party  for  the  placement of a forward purchase contract  in  an
advance  refunding escrow for the proceeds of the 1992  OTA  $608
million municipal bond refinancing should have been paid  to  the
OTA.  Although  the  ultimate outcome of this and  other  actions
cannot  be  ascertained at this time, management,  based  on  its
understanding  of the facts and after consultation  with  outside
counsel,  does  not  believe  the ultimate  resolution  of  these
matters  will  have a materially adverse effect on the  Company's
consolidated  financial  condition  and  results  of  operations.
However,  depending upon the period of resolution,  such  effects
could  be  material  to the financial results  of  an  individual
operating  period.   It is reasonably possible  that  certain  of
these  lawsuits and arbitrations could be resolved  in  the  next
year,  and  management  does not believe  such  resolutions  will
result  in  losses materially in excess of the amounts previously
provided.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None

ITEM 4a.  EXECUTIVE OFFICERS OF THE REGISTRANT
The  following  information  is  furnished  pursuant  to  General
Instruction  G  (3) of Form 10-K with respect  to  the  executive
officers of Financial:
                                                         Year First Appointed as
                               Positions or Offices         Executive Officer
       Name            Age       with the Company             of the Company
-------------------------------------------------------------------------------

George H. Walker III   69   Chairman of the Board of                  1978
                            Financial and Stifel Nicolaus

Ronald J. Kruszewski   41   President and Chief Executive Officer     1997
                            of Financial and Stifel Nicolaus

James M. Zemlyak       40   Vice President, Treasurer and             1999
                            Chief Financial Officer of Financial
                            and Senior Vice President and Chief
                            Financial Officer of Stifel Nicolaus

Charles R. Hartman     56   Vice President and Secretary of           1996
                            Financial and General Counsel,
                            Senior Vice President and
                            Secretary of Stifel Nicolaus

Scott B. McCuaig       50   Vice President of Financial and           1998
                            Director of Retail Sales &
                            Marketing of Stifel Nicolaus

Walter F. Imhoff       68   Managing Director of Stifel Nicolaus      1998


The  following  are  brief summaries of the  business  experience
during  the past five years of each of the executive officers  of
the Company.

   George  H.  Walker III joined Stifel Nicolaus in 1976,  became
Chief Executive Officer of Stifel Nicolaus in December 1978,  and
became  Chairman of Stifel Nicolaus in July 1982.  From the  time
of  the  organization of Financial, Mr. Walker has served as  its
Chairman  of  the Board and, until October 26, 1992,  Mr.  Walker
served as its President and Chief Executive Officer.

    Ronald  J.  Kruszewski  was  appointed  President  and  Chief
Executive Officer of the Company and Stifel Nicolaus in September
1997.   Prior  to joining the Company, Mr. Kruszewski  served  as
Managing  Director and Chief Financial Officer of Baird Financial
Corporation  and  Managing Director of  Robert  W.  Baird  &  Co.
Incorporated.

  James M. Zemlyak joined Stifel Nicolaus in February 1999. He is
Vice   President,  Treasurer  and  Chief  Financial  Officer   of
Financial  and Senior Vice President and Chief Financial  Officer
of  Stifel  Nicolaus and a member of the Board  of  Directors  of
Stifel Nicolaus. Prior to joining the Company, Mr. Zemlyak served
as   Managing  Director  and  Chief Financial  Officer  of  Baird
Financial Corporation from 1997 to 1999 and Senior Vice President
and Chief Financial Officer of Robert W. Baird & Co. Incorporated
from 1994 to 1997.

   Charles R. Hartman joined Stifel Nicolaus in June 1994.  He is
Vice  President  and Secretary of Financial and General  Counsel,
Senior Vice President and Secretary of Stifel Nicolaus.  Prior to
joining Stifel Nicolaus, Mr. Hartman was the Regional Counsel for
the Securities and Exchange Commission in Los Angeles, California
from April 1982 to June  1994.

  Scott B. McCuaig joined Stifel Nicolaus in January  1998. He is
Vice  President of Financial and the Director of Retail  Sales  &
Marketing  of Stifel Nicolaus. Prior to joining Stifel  Nicolaus,
Mr.  McCuaig  was  a  Managing Director, head  of  marketing  and
regional sales manager of Robert W. Baird & Co. Incorporated.

       Walter F. Imhoff joined Stifel Nicolaus in January   2000.
He  is  Managing  Director of Stifel Nicolaus. Prior  to  joining
Stifel  Nicolaus,  Mr. Imhoff served as Chairman,  President  and
Chief  Executive  Officer of Hanifen, Imhoff,  Inc.,  a  regional
broker dealer, from 1979.

                             PART II

ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
       STOCKHOLDER MATTERS

a.) Market Information
The  common  stock of Financial is traded on the New  York  Stock
Exchange  and Chicago Stock Exchange under the symbol "SF."   The
high/low sales prices for Financial's Common Stock for each  full
quarterly  period for the two most recent calendar years  are  as
follows:

                     High and Low Stock Price By Quarter
       --------------------------------------------------------------
                               1999                     1998
         Quarter         High   -   Low            High    -   Low
       --------------------------------------------------------------
        First         $ 10 11/16 -  9           $ 16 3/16  - 12 1/16
        Second          10 11/16 -  8 15/16       17 5/8   - 13 11/16
        Third            9 3/4   -  8 15/16       15 11/16 -  9 1/8
        Fourth          11 7/8   -  8 15/16       11 1/2   -  8 3/4
       --------------------------------------------------------------

The   Company   from  time-to-time  uses  funds  generated   from
operations to purchase the Company's common stock throughout  the
calendar  year.  The Company's Board of Directors authorized  the
repurchase  of  up  to 250,000 shares on July 28,  1999,  and  an
additional 600,000 common shares on December 10, 1999 to be  used
to  satisfy share obligations for employee benefit plans and  for
general corporate purposes.

b.) Holders
The approximate number of stockholders of record on March 8, 2000
was 3,000.

c.) Dividends
Dividends paid were as follows:

      Record      Payment        Cash        Stock
       Date         Date       Dividend     Dividend
- - ----------------------------------------------------
     02/12/98     02/26/98      $0.03          5%
     05/12/98     05/28/98      $0.03         - -
     08/06/98     08/20/98      $0.03         - -
     11/05/98     11/19/98      $0.03         - -
     02/11/99     02/25/99      $0.03          5%
     05/11/99     05/27/99      $0.03         - -
     08/11/99     08/25/99      $0.03         - -
     11/10/99     11/24/99      $0.03         - -

A  regular  quarterly  cash  dividend  of  $0.03  per  share  was
established on November 30, 1993.

ITEM 6.  SELECTED FINANCIAL DATA
<TABLE>
                  Stifel Financial Corp. and Subsidiaries
                             Financial Summary
<CAPTION>
                                                   Years Ended December 31,
                            --------------------------------------------------------------
(In thousands, except                    1999      1998       1997        1996      1995
per share and percentages)
                                     -----------------------------------------------------
<S>                                  <C>        <C>        <C>        <C>        <C>
Revenues
Commissions                          $  68,663  $  56,729  $  49,763  $  43,900  $  38,716
Principal transactions                  24,654     26,465     20,463     19,498     20,362
Investment banking                      11,507     15,763     28,476     16,253     12,121
Interest                                20,525     18,889     21,397     13,774     13,002
Other                                   25,844     19,442     15,720     16,388     11,159
                                     ---------  ---------  ---------  ---------  ----------
                                       151,193    137,288    135,819    109,813     95,360
Expenses
Employee compensation and benefits      92,819     86,967     81,817     66,765     57,187
Commissions and floor brokerage          2,838      2,804      2,780      2,641      2,319
Communications and office supplies       8,911      8,389      6,914      6,797      7,651
Occupancy and equipment rental          11,819      9,549      8,109      7,958      8,512
Interest                                10,097      9,798     12,991      8,197      8,312
Other operating expenses                13,736     11,192     13,787     11,853     10,072
                                     ---------  ---------  ---------  ---------  ---------
                                       140,220    128,699    126,398    104,211     94,053
                                     ---------  ---------  ---------  ---------  ---------
Income before income taxes              10,973      8,589      9,421      5,602      1,307

Provision for income taxes               3,808      3,344      3,750      2,209        663
                                     ---------  ---------  ---------  ---------  ---------
Net income                           $   7,165  $   5,245  $   5,671  $   3,393  $     644
                                     =========  =========  =========  =========  =========
Per Share Data
Basic earnings                       $    1.08  $     .77  $    1.01  $     .66  $     .13
Diluted earnings                     $    1.03  $     .73  $     .88  $     .59  $     .13
Cash dividends                       $     .12  $     .12  $     .12  $     .09  $     .12

Other Data
Total assets                         $ 453,110  $ 335,005  $ 315,484  $ 301,344  $ 226,775
Long-term obligations                $  34,968  $  20,570  $   9,600  $  10,000  $  10,760
Stockholders' equity                 $  59,059  $  54,977  $  50,081  $  37,752  $  34,795
Net income as % average equity          12.55%     9.69 %     13.29%     9.35 %     1.87 %
Net income as % revenues                 4.74%     3.82 %      4.17%     3.09 %     0.68 %
Average common shares
and share equivalents outstanding
Basic                                    6,655      6,850      5,591      5,150      5,079
Diluted                                  6,940      7,198      7,099      6,816      5,152
- - --------------------------------------------------------------------------------------
</TABLE>

ITEM 7.   Management's   Discussion  and  Analysis  of  Financial
          Condition and Results of Operations.

Management's  Discussion and Analysis of Financial Condition  and
Results  of Operations, included on pages 16 through  21  of  the
Annual Report of the Registrant to its Stockholders for the  year
ended December 31, 1999, is incorporated herein by reference.

ITEM 7A. Quantitative and Qualitative Disclosures About Market
      Risk.

Quantitative  and  Qualitative  Disclosure  About  Market   Risk,
included on page 21 of the Annual Report of the Registrant to its
Stockholders   for  the  year  ended  December   31,   1999,   is
incorporated herein by reference.

ITEM 8. Financial Statements and Supplementary Data.

The  following consolidated financial statements included in  the
Annual Report of the Registrant to its Stockholders for the  year
ended December 31, 1999, is incorporated herein by reference.

                      Statement                        Annual Report Reference
 -----------------------------------------------------------------------------
     Consolidated Statements of Financial Condition --
      December 31, 1999 and December 31, 1998.................  22 - 23

     Consolidated Statements of Operations --
      Years ended December 31, 1999, December 31, 1998
      and December 31, 1997...................................    24

     Consolidated Statements of Stockholders' Equity --
      Years ended December 31, 1999, December 31, 1998
      and December 31, 1997..................................     25

     Consolidated Statements of Cash Flows --
      Years ended December 31, 1999, December 31, 1998
      and December 31, 1997..................................  26 - 27

     Notes to Consolidated Financial Statements..............  28 - 40

            Independent Auditors' Report.....................     41

Selected  Quarterly Financial Data, included on page  42  of  the
Annual Report of the Registrant to its Stockholders for the  year
ended December 31, 1999, is incorporated herein by reference.

ITEM 9. Changes in and Disagreements with Accountants on
      Accounting and Financial Disclosure

None

                            PART III

ITEM 10. Directors and Executive Officers of the Registrant.

Information  regarding  directors is contained  in  "Election  of
Directors," included in the Registrant's Proxy Statement for  the
2000  Annual  Meeting  of  Stockholders,  which  information   is
incorporated herein by reference.

Information  regarding the executive officers, as  of  March  24,
2000,  is  contained  in  "Item 4a.  Executive  Officers  of  the
Registrant," hereof. There is no family relationship between  any
of the directors or named executive officers.

Information  regarding  compliance  with  Section   16   of   the
Securities  Exchange  Act of 1934, as amended,  is  contained  in
"Section   16(a)  Beneficial  Ownership  Reporting   Compliance,"
included in the Registrant's Proxy Statement for the 2000  Annual
Meeting of Stockholders, which information is incorporated herein
by reference.

ITEM 11. Executive Compensation.

Information  regarding  executive compensation  is  contained  in
"Executive  Compensation,"  included in  the  Registrant's  Proxy
Statement  for  the  2000 Annual Meeting of  Stockholders,  which
information is incorporated herein by reference.

ITEM 12.  Security  Ownership  of Certain Beneficial  Owners  and
      Management.

Information  regarding security ownership of  certain  beneficial
owners  and  management  is contained in "Voting  Securities  and
Principal  Holders  Thereof," included in the Registrant's  Proxy
Statement  for  the  2000 Annual Meeting of  Stockholders,  which
information is incorporated herein by reference.

ITEM 13. Certain Relationships and Related Transactions.

Information   regarding   certain   relationships   and   related
transactions is contained in "Certain Relationships  and  Related
Transactions," included in the Registrant's Proxy  Statement  for
the  2000  Annual Meeting of Stockholders, which  information  is
incorporated herein by reference.

                             PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
          FORM 8-K

 (a)(1) Consolidated Financial Statements; Incorporated herein by reference,
        are listed in Item 8 hereof.

    (2) Consolidated Financial Statement Schedules:
                                                                     Page
                                                                     ----
        Independent Auditors' Report..................................16

        Schedule I-Condensed Financial Information of Registrant.....17-19

        Schedule II-Valuation and Qualifying Accounts.................20

     All  other  schedules for which provision  is  made  in  the
      applicable  accounting regulations of  the  Securities  and
      Exchange  Commission  are not required  under  the  related
      instructions or are inapplicable and, therefore, have  been
      omitted.

    (3)  Exhibits: See Exhibit Index on pages 22 and 23 hereof.

 (b) Reports on Form 8-K:

      There were no reports on Form 8-K during the fourth quarter
      ended December 31, 1999.

                       SIGNATURES


    Pursuant  to the requirements of Section 13 of the Securities
Exchange Act of 1934, the Registrant has duly caused this  report
to  be  signed  on its behalf by the undersigned, thereunto  duly
authorized, in the City of St. Louis, State of Missouri,  on  the
24th day of March 2000.



                                           STIFEL FINANCIAL CORP.
                                                (Registrant)




                               By        /s/ Ronald J. Kruszewski
                                         -----------------------------
                                         Ronald J. Kruszewski
                                         (Principal Executive Officer)



                                         /s/ James M. Zemlyak
                                         -----------------------------
                                         James M. Zemlyak
                                         (Principal Financial and
                                         Accounting Officer)


   Pursuant to the requirements of the Securities Exchange Act of
1934,  this report has been signed below by the following persons
on  behalf of the Registrant on March 24, 2000, in the capacities
indicated.



/s/ George H. Walker III                      Chairman of the Board
- - ------------------------
    George H. Walker III

/s/ Ronald J. Kruszewski                      President, Chief Executive
- - ------------------------                      Officer, and Director
    Ronald J. Kruszewski

/s/ Bruce A. Beda                             Director
- - ------------------------
    Bruce A. Beda

/s/ Charles A. Dill                           Director
- - ------------------------
    Charles A. Dill

/s/ Richard F. Ford                           Director
- - ------------------------
    Richard F. Ford

/s/ John J. Goebel                            Director
- - ------------------------
    John J. Goebel

/s/ Stuart I. Greenbaum                       Director
- - ------------------------
    Stuart I. Greenbaum

/s/ Robert E. Lefton                          Director
- - ------------------------
    Robert E. Lefton

/s/ James M. Oates                            Director
- - ------------------------
    James M. Oates



               [Deloitte & Touche LLP letterhead]



Independent Auditors' Report



To the Board of Directors and Stockholders of
Stifel Financial Corp.
St. Louis, Missouri:


We  have audited the consolidated financial statements of  Stifel
Financial  Corp.  and Subsidiaries as of December  31,  1999  and
December 31, 1998, and for each of the three years in the  period
ended December 31, 1999, and have issued our report thereon dated
March 10, 2000; such consolidated financial statements and report
are  included in your 1999 Annual Report to Stockholders and  are
incorporated  herein by reference.  Our audits also included  the
consolidated  financial statement schedules of  Stifel  Financial
Corp.  and  Subsidiaries, listed in Item 14.  These  consolidated
financial  statement  schedules are  the  responsibility  of  the
Corporation's  management.  Our responsibility is to  express  an
opinion  based on our audits.  In our opinion, such  consolidated
financial statement schedules, when considered in relation to the
basic consolidated financial statements taken as a whole, present
fairly  in  all  material  respects  the  information  set  forth
therein.


/s/ Deloitte & Touche LLP

March 10, 2000
St. Louis, Missouri


   SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                    CONDENSED BALANCE SHEETS

                     STIFEL FINANCIAL CORP.

                                               Dec. 31,        Dec. 31,
                                                1999            1998
                                            -----------     -----------
ASSETS

Cash                                        $     9,155     $     9,155
Due from subsidiaries (a)                     1,496,035       3,795,026
Investment in subsidiaries (a)               59,607,151      52,684,827
Office equipment and leasehold
  improvements,less allowances  for
  depreciation and amortization of
  $11,275,888 and $11,869,688,
  respectively                                7,537,667       5,195,917
Investments, at cost                          2,055,045       1,462,239
Goodwill, net of amortization of
  $737,815 and $645,955, respectively         1,631,327       1,723,187
Other assets                                    759,018       2,075,975
                                            -----------     -----------
  TOTAL ASSETS                              $73,095,398     $66,946,326
                                            ===========     ===========

LIABILITIES AND STOCKHOLDERS' EQUITY

Due to subsidiaries (a)                     $ 1,667,781     $ 4,773,926
Obligation under capital lease                1,067,636         847,769
Long-term debt                               10,370,000       5,370,000
Other liabilities                               931,269         978,417
                                            -----------     -----------
  TOTAL LIABILITIES                          14,036,686      11,970,112

Stockholders' Equity:
Capital stock                                 1,106,633       1,082,521
Additional paid-in capital                   43,573,499      41,867,576
Retained earnings                            24,546,476      18,291,104
                                            -----------     -----------
                                             69,226,608      61,241,201

Less treasury stock, at cost                  6,984,167       2,161,886
Less unearned employee stock ownership
  plan shares                                 2,813,483       3,021,862
Less unamortized expense of restricted
  stock awards, at cost                         370,246       1,081,239
                                            -----------     -----------
  TOTAL STOCKHOLDERS' EQUITY                 59,058,712      54,976,214
                                            -----------     -----------
  TOTAL LIABILITIES & STOCKHOLDERS' EQUITY  $73,095,398     $66,946,326
                                            ===========     ===========
(a)  Eliminated in consolidation.

See Notes to Consolidated Financial Statements (Item 8)

   SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                           (continued)

               CONDENSED STATEMENTS OF OPERATIONS

                     STIFEL FINANCIAL CORP.

                                             Years Ended December 31,
                                          1999         1998          1997

Revenues:

  Lease                               $ 2,598,206   $ 1,762,434   $ 1,202,248

  Other                                   923,039       523,138        95,015
                                      -----------   -----------   -----------
                                        3,521,245     2,285,572     1,297,263

Expenses:

  Depreciation and amortization         2,690,033     1,853,837     1,294,108

  Professional fees                       176,140       410,039       290,554

  Miscellaneous                           799,400       492,273       194,419
                                      -----------   -----------   -----------
                                        3,665,573     2,756,149     1,779,081
                                      -----------   -----------   -----------
Loss before income taxes                 (144,328)     (470,577)     (481,818)

Benefit for income taxes                  (52,882)     (226,522)     (201,150)

Loss before equity in net
 income of subsidiaries                   (91,446)     (244,055)     (280,668)

Equity in net income of subsidiaries    7,256,612     5,489,482     5,951,674
                                      -----------   -----------   -----------
     NET INCOME                       $ 7,165,166   $ 5,245,427   $ 5,671,006
                                      ===========   ===========   ===========

See Notes to Consolidated Financial Statements (Item 8)

   SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                           (continued)
<TABLE>
               CONDENSED STATEMENTS OF CASH FLOWS
                     STIFEL FINANCIAL CORP.
<CAPTION>
                                                       Years Ended December 31,
                                                   1999         1998        1997
                                               -----------  -----------  -----------
<S>                                            <C>          <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                   $ 7,165,166  $ 5,245,427  $ 5,671,006
  Non-cash items included in net income:
    Depreciation and amortization                2,690,033    1,853,837    1,294,108
    Deferred items                                (592,807)      79,812     (251,492)
    Undistributed income of subsidiaries        (7,314,394)  (5,489,482)  (5,951,674)

    Amortization and forfeitures of restricted
      stock awards and stock benefits              853,387      594,800      172,357
                                               -----------  -----------  -----------
                                                 2,801,385    2,284,394      934,305
  Net change in due to/due from subsidiaries      (807,154)    (179,370)     595,049
  (Increase) decrease in other assets            1,832,200      197,542     (796,569)
  Increase (decrease) in other liabilities         483,624    2,765,035     (169,235)
                                               -----------  -----------  -----------
CASH FROM OPERATING ACTIVITIES                   4,310,055    5,067,601      563,550
                                               ===========  ===========  ===========
CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from:
     Shares issued                               1,823,318    2,043,402    2,907,790
     Long-term debt                              5,000,000      370,000    5,000,000
  Payments for:
     Purchase of stock for treasury             (5,437,233)  (2,160,450)  (2,926,452)
     Purchase unearned ESOP shares                  - -          - -      (3,178,125)
     Principal payments under capital lease       (704,419)    (597,930)    (392,248)
     Cash dividend and rights redemption          (852,913)    (829,046)    (608,968)
                                               -----------  -----------  -----------
CASH FROM FINANCING ACTIVITIES                    (171,247)  (1,174,024)     801,997
                                               ===========  ===========  ===========
CASH FLOWS FROM INVESTING ACTIVITIES:
  Proceeds from:
    Distributions/sales received on investments      - -        118,300       62,020
    Sales of office equipment and leasehold
      improvements                                  13,241       46,205      144,512
  Payments for:
    Acquisition of investments                       - -       (119,999)    (633,739)
    Acquisition of Office equipment and
      leasehold improvements                    (4,152,049)  (3,938,083)    (938,340)
                                               -----------  -----------  -----------
CASH FROM INVESTING ACTIVITIES                  (4,138,808)  (3,893,577)  (1,365,547)
                                               ===========  ===========  ===========
Increase in cash                                         0            0            0
Cash (beginning of period)                           9,155        9,155        9,155
                                               -----------  -----------  -----------
Cash (end of period)                           $     9,155  $     9,155  $     9,155
                                               ===========  ===========  ===========
Supplemental Disclosures of Cash Flow Information
 Schedule of Non-cash Investing and Financing Activities
  Fixed assets acquired under capital lease    $   924,000  $   923,000  $   405,000
  Restricted stock awards and units,
    net of forfeitures                         $ 3,471,000  $ 1,263,000  $   153,000
  Employee stock ownership shares issued       $   152,000  $   165,000  $   300,000
  Debt converted to stock                      $     - -    $      - -   $10,000,000
  Stock dividends distributed                  $    77,000  $ 3,551,000  $ 4,370,000

See Notes to Consolidated Financial Statements (Item 8)
</TABLE>
<TABLE>
        SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
<CAPTION>
          COL. A                   COL. B            COL. C           COL. D       COL. E
                                 Balance at         Additions                     Balance
                                  Beginning      Charged to Costs                  at End
         Description              of Period        and Expenses     Deduction     of Period
--------------------------------------------------------------------------------------------
<S>                                <C>               <C>          <C>             <C>
Year Ended December 31, 1999:
  Deducted from asset
    account: Allowances for
    doubtful accounts              $ 555,891         $   5,309     $   5,309      $ 555,891
  Deducted from asset
    account:  Allowances
    for doubtful notes
    receivables                      482,369           389,367       167,518(2)     704,218
  Deducted from asset
    account: Allowances
    for doubtful collection
    of other assets                    3,586                 0         3,586(5)           0
  Deducted from asset
    Account: Reserves for
    investments                    1,010,116           420,348       103,828      1,326,636
  Deducted from asset
    Account: Reserves for
    Securities owned                 200,000                 0             0        200,000
Year Ended December 31, 1998:
  Deducted from asset
    account: Allowances for
    doubtful accounts                555,891                 0             0        555,891
  Deducted from asset
    account: Allowances for
    doubtful notes receivables     2,376,351           254,108     2,148,090(2)     482,369
  Deducted from asset
    account: Allowances for
    doubtful collection of
    other assets                      62,000                 0        58,414(5)       3,586
  Deducted from asset
    Account: Reserves for
    Investments                      679,846           330,270             0      1,010,116
  Deducted from asset
    Account: Reserves for
    Securities owned                 200,000                 0             0         200,000
Year Ended December 31, 1997:
  Deducted from asset
    account: Allowances for
    doubtful accounts                 581,946            2,038        28,093(1)     555,891
  Deducted from asset
    account: Allowances for
    doubtful notes receivables      2,551,627          235,229       410,505(2)   2,376,351
  Deducted from asset
    account: Allowances for
    doubtful collection of
    other assets                      300,000           62,000       300,000(4)      62,000
  Deducted from asset
    Account: Reserves for
    Investments                       735,362          175,154       230,670(3)     679,846
  Deducted from asset
    Account: Reserves for
    Securities owned                  200,000                0             0        200,000

(1)  Uncollected accounts written off and recoveries.
(2)  Uncollected notes written off and recoveries.
(3)  Investments disposed of.
(4)  Uncollected asset written off.
(5)  Recovery of account.
</TABLE>

                          EXHIBIT INDEX

             Stifel Financial Corp. and Subsidiaries
                   Annual Report on Form 10-K
                  Year Ended December 31, 1999

     Exhibit
     Number                    Description

          3.    (a)(1)     Restated Certificate of  Incorporation
           of  Financial  filed with the Secretary  of  State  of
           Delaware  on  June  1,  1983, incorporated  herein  by
           reference  to  Exhibit 3.1 to Financial's Registration
           Statement  on Form S-1, as amended (Registration  File
           No. 2-84232) filed July 19, 1983.

                (a)(2)     Amendment to Restated  Certificate  of
           Incorporation  of Financial filed with  the  Secretary
           of  State  of  Delaware on May 11, 1987,  incorporated
           herein   by   reference   to  Exhibit   (3)(a)(2)   to
           Financial's  Annual Report on Form 10-K (File  No.  1-
           9305) for the year ended July 31, 1987.

                 (a)(3)        Certificate     of    Designation,
           Preferences,   and   Rights   of   Series   A   Junior
           Participating Preferred Stock of Financial filed  with
           the  Secretary of State of Delaware on July 10,  1987,
           incorporated herein by reference to Exhibit  (3)(a)(3)
           to Financial's Annual Report on Form 10-K (File No. 1-
           9305) for the year ended July 31, 1987.

                (a)(4)     Amendment to Restated  Certificate  of
           Incorporation  of Financial filed with  the  Secretary
           of   State   of   Delaware  on  November   28,   1989,
           incorporated herein by reference to Exhibit  (3)(a)(4)
           to Financial's Annual Report on Form 10-K (File No. 1-
           9305) for the year ended July 27, 1990.

                (b)   Amended and Restated By-Laws of  Financial,
           incorporated  herein by reference to  Exhibit  3(b)(1)
           to Financial's Annual Report on Form 10-K (File No. 1-
           9305) for fiscal year ended July 30, 1993.

          4.     (a)    Preferred   Stock  Purchase   Rights   of
           Financial,   incorporated  herein  by   reference   to
           Financial's Registration Statement on Form  8-A  (File
           No. 1-9305) filed July 30, 1996.

          10.   (a)(1)     Employment Agreement  with  George  H.
           Walker  III dated August 21, 1987, incorporated herein
           by  reference  to Exhibit 10(c) to Financial's  Annual
           Report  on Form 10-K (File No. 1-9305) for the  fiscal
           year ended July 31, 1987.*

                (a)(2)     First    Amendment    to    Employment
           Agreement  with  George  H. Walker  III,  incorporated
           herein   by   reference   to   Exhibit   10(a)(2)   to
           Financial's  Annual Report on Form 10-K (File  No.  1-
           9305) for the fiscal year ended July 31, 1992. *

                 (b)   Form  of  Indemnification  Agreement  with
           directors  dated  as  of June 30,  1987,  incorporated
           herein  by  reference to Exhibit 10.2  to  Financial's
           Current  Report  on Form 8-K (date of  earliest  event
           reported - June 22, 1987) filed July 14, 1987.

                 (c)    1983  Incentive  Stock  Option  Plan   of
           Financial,   incorporated  herein  by   reference   to
           Exhibit 4(a) to Financial's Registration Statement  on
           Form   S-8  (Registration  File  No.  2-94326)   filed
           November 14, 1984. *

                 (d)    1985  Incentive  Stock  Option  Plan   of
           Financial,   incorporated  herein  by   reference   to
           Exhibit  28C to Financial's Registration Statement  on
           Form  S-8, as amended (Registration File No. 33-10030)
           filed November 7, 1986. *

                (e)   1987  Non-qualified Stock  Option  Plan  of
           Financial,   incorporated  herein  by   reference   to
           Exhibit 10(h) to Financial's Annual Report on Form 10-
           K  (File  No. 1-9305) for the fiscal year  ended  July
           31, 1987. *

                (f)   Amendment  to 1983 Incentive  Stock  Option
           Plan,  1985 Incentive Stock Option Plan and 1987  Non-
           Qualified  Stock Option Plan, incorporated  herein  by
           reference  to  Exhibit  10(f)  to  Financial's  Annual
           Report  on Form 10-K (File No. 1-9305) for the  fiscal
           year ended July 28, 1989. *

                (g)   Dividend  Reinvestment and  Stock  Purchase
           Plan  of  Financial, incorporated herein by  reference
           to  Financial's  Registration Statement  on  Form  S-3
           (Registration File No. 33-53699) filed May 18, 1994.


                (h)  Amended and Restated 1997 Incentive Plan  of
           Financial,   incorporated  herein  by   reference   to
           Financial's   Registration  Statement  on   Form   S-8
           (Registration File No. 333-84717) filed on  August  6,
           1999.*

                (i)        1998 Employee Stock Purchase  Plan  of
           Financial,   incorporated  herein  by   reference   to
           Financial's   Registration  Statement  on   Form   S-8
           (Registration  File No. 333-37807) filed  October  14,
           1998. *

                (j)(1)     Employment   Letter  with  Ronald   J.
           Kruszewski,   incorporated  herein  by  reference   to
           Exhibit 10(l) to Financial's Annual Report on Form 10-
           K  (File  No. 1-9305) for the year ended December  31,
           1997. *

                (j)(2)     Stock  Unit Agreement with  Ronald  J.
           Kruszewski,   incorporated  herein  by  reference   to
           Exhibit  10(j) 2 to Financial's Annual Report on  Form
           10-K  (File  No.  1-9305) for the year ended  December
           31, 1998. *

                 (k)  1999 Executive Incentive Performance   Plan
           of Financial,incorporated herein by reference to Annex
           B  of  Financial's Proxy Statement for the 1999 Annual
           Meeting of Stockholders filed March 26, 1999. *



     13.   Annual  Report  to Stockholders  for  the  year  ended
      December  31,  1999,  filed  herewith.   Except  for  those
      portions of pages expressly incorporated by reference,  the
      1999  Annual Report to Stockholders is not deemed filed  as
      part of this Annual Report on Form 10-K.

     21.  List of Subsidiaries of Financial, filed herewith.

          23.  Consent of Independent Auditors, filed herewith.

  27.  1999 Financial Data Schedule BD, filed herewith.

* Management contract or compensatory plan or arrangement.


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