CCA INDUSTRIES INC
DEF 14A, 1996-06-04
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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<PAGE>
 
 
                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.  )
        
Filed by the Registrant [X]

Filed by a Party other than the Registrant [_] 

Check the appropriate box:

[_]  Preliminary Proxy Statement        [_]  Confidential, for Use of the 
                                             Commission Only (as permitted by
                                             Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement 

[_]  Definitive Additional Materials 

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                             CCA Industries, Inc.
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   
Payment of Filing Fee (Check the appropriate box):

[X]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
     or Item 22(a)(2) of Schedule 14A.

[_]  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   
     (1) Title of each class of securities to which transaction applies:

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     (2) Aggregate number of securities to which transaction applies:

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     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

     -------------------------------------------------------------------------
      

     (4) Proposed maximum aggregate value of transaction:

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     (5) Total fee paid:

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[_]  Fee paid previously with preliminary materials.
     
[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.
     
     (1) Amount Previously Paid:
 
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     (2) Form, Schedule or Registration Statement No.:

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     (3) Filing Party:
      
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     (4) Date Filed:

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Notes:

<PAGE>
 
                             CCA INDUSTRIES, INC.
 
                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
 
                                 JUNE 12, 1996
 
TO THE SHAREHOLDERS:
 
  NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of CCA
INDUSTRIES, INC., a Delaware corporation (the "Company") will be held on June
12, 1996, at 4:30 p.m. at the Grand Hyatt Hotel, Park Avenue at Grand Central
Station, New York, New York, for the following purposes:
 
MANAGEMENT PROPOSALS
 
  l. To elect directors to serve on the Board of Directors for the ensuing
year.
 
  2. To approve the appointment of Sheft Kahn & Company L.L.P. as the
Company's independent certified public accountants for the fiscal year ending
November 30, 1996.
 
OTHER MATTERS
 
  To transact such other business as may properly come before the meeting or
any adjournment thereof.
 
                                     * * *
 
  The foregoing items of business are more fully described in the Proxy
Statement accompanying this notice.
 
  Only shareholders of record at the close of business on May 1, 1996 are
entitled to notice of, and to vote at, the meeting and at any continuation or
adjournment thereof.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
                                          Ira W. Berman,
                                          Corporate Secretary andChairman of
                                          the Board
 
East Rutherford, New Jersey
May 7, 1996
 
WHETHER OR NOT YOU PLAN TO ATTEND THIS MEETING, YOU ARE URGED TO COMPLETE,
SIGN AND RETURN THE ENCLOSED PROXY CARD. NO POSTAGE NEED BE AFFIXED IF MAILED
IN THE UNITED STATES AND IN THE ENVELOPE PROVIDED THEREFOR.
<PAGE>
 
                             CCA INDUSTRIES, INC.
                       EAST RUTHERFORD, NEW JERSEY 07073
 
                                PROXY STATEMENT
 
  The enclosed proxy is solicited on behalf of the Board of Directors of CCA
INDUSTRIES, INC., a Delaware corporation (the "Company"), for use at its
Annual Meeting of Shareholders to be held on June 12, 1996, at 4:30 p.m.
Shareholders of record on May 1, 1996 will be entitled to vote. The meeting
will be held at the Grand Hyatt Hotel, Grand Central Station, New York, New
York.
 
  The Company intends to mail this proxy statement, and the Annual Report for
the 1995 fiscal year, on or about May 10, 1996.
 
                                  I. GENERAL
 
A. VOTING
 
  There are two classes of stock authorized by the Company's Certificate of
Incorporation; Common Stock and Class A Common Stock. On April 30, 1996, there
were 7,168,751 total shares outstanding; 5,977,521 shares of Common Stock and
1,191,230 shares of Class A Common Stock.
 
  Owners of Common Stock and owners of Class A Common Stock are entitled to
one vote for each share of stock held, and voting on all matters other than
the election of directors is as though all such stock were Common Stock.
Moreover, except for the different voting, as next referenced, in respect of
the election of directors, the Common Stock and Class A Common Stock, and
attendant rights of each, are equivalent.
 
  In general, the holders of Common Stock have the right to elect as many as
three directors, and the holders of Class A Common Stock have the right to
elect four. In a particular election, each holder of Common Stock is entitled
to vote the number of shares held for as many persons as there are directors
then to be elected by holders of Common Stock; and each holder of Class A
Common Stock is entitled to vote shares held for as many persons as there are
directors then to be elected by holders of Class A Common Stock.
 
  A quorum, counting proxies and shares represented in person, is necessary to
the voting upon proposals proposed by Management, and other business that may
properly come before the 1996 Annual Meeting. Fifty percent (50%) of all
outstanding shares constitutes a quorum for all purposes other than election
of directors. Fifty percent (50%) of the outstanding shares of Common Stock is
a quorum for election of directors to be elected by holders of Common Stock.
Fifty percent (50%) of the outstanding shares of Class A Common Stock is a
quorum for the election of directors to be elected by holders of Class A
Common Stock. Nonvoting of shares (whether by abstention, broker non-vote or
otherwise), other than the potential effect of denying a quorum, has no impact
on voting.
<PAGE>
 
B. SHARE OWNERSHIP OF DIRECTORS, OFFICERS AND 5% OWNERS
 
  The following table sets forth certain information regarding the ownership
of the Company's Common Stock and/or Class A Common Stock as of April 30, 1996
by (i) all those known by the Company to be owners of more than five percent
of the outstanding shares of Common Stock or Class A Common Stock; (ii) the
Chief Executive Officer and "named officers" (see Executive Compensation--
Summary Compensation Table); (iii) each director; and (iv) all officers and
directors as a group. Unless otherwise indicated, each of the shareholders has
sole voting and investment power with respect to the shares owned (subject to
community property laws, where applicable), and is beneficial owner of them.
 
<TABLE>
<CAPTION>
                                                 NUMBER OF
                                               SHARES OWNED:   OWNERSHIP, AS A
                                             -----------------  PERCENTAGE OF
                                              COMMON             ALL SHARES
   NAME AND ADDRESS                            STOCK   CLASS A   OUTSTANDING
   ----------------                          --------- ------- ---------------
<S>                                          <C>       <C>     <C>
David Edell.................................   100,300 557,615       9.18
 c/o CCA Industries, Inc.
 East Rutherford, NJ 07073
Ira W. Berman...............................   100,300 534,615       8.97
 c/o CCA Industries, Inc.
Norman Pessin...............................   382,500               5.34
 c/o Neuberger & Berman
 605 Third Avenue
 New York, NY 10158
Jack Polak..................................            84,000       1.17
 98 Park Avenue
 New York, NY 10016
Dunnan Edell................................    51,250               0.71
 c/o CCA Industries, Inc.
Drew Edell..................................    51,250               0.71
 c/o CCA Industries, Inc.
Irwin Gedinsky..............................         0                --
 c/o Richard A. Eisner & Co.
 575 Madison Avenue
 New York, New York 10022
Sidney Dworkin..............................         0                --
 1550 No. Powerline Road
 Pompano, FL 33069
Officers and Directors as a group (9         1,869,830              26.08
 persons)...................................
</TABLE>
- --------
(1) David Edell, Ira Berman and Jack Polak own over 98% of the outstanding
    shares of Class A Common Stock. Messrs. David Edell, Dunnan Edell and Ira
    Berman are officers and directors. Drew Edell is an officer. Mr. Polak,
    Mr. Gedinsky and Mr. Dworkin are directors.
 
                                       2
<PAGE>
 
C. EXECUTIVE COMPENSATION
 
 i. Summary Compensation Table
 
  The following table summarizes compensation earned in 1995, 1994 and 1993 by
the Chief Executive Officer and all other executive officers (the "named
officers") who were paid as much as $100,000 in 1995.
 
<TABLE>
<CAPTION>
                                  ANNUAL COMPENSATION                LONG-TERM COMPENSATION
                         ----------------------------------------- --------------------------
                                                                      NUMBER
                                                                     OF SHARES
                                                         ALL        COVERED BY      OTHER
NAME AND PRINCIPAL                                  OTHER ANNUAL   STOCK OPTIONS  LONG-TERM
POSITION                 YEAR  SALARY      BONUS   COMPENSATION(1)  GRANTED(2)   COMPENSATION
- ------------------       ---- --------    -------- --------------- ------------- ------------
<S>                      <C>  <C>         <C>      <C>             <C>           <C>
David Edell............. 1995 $318,000    $ 63,600     $18,456           --            0
 President and           1994  300,000     185,990      13,571           --            0
 Chief Executive Officer 1993  250,000     100,000      12,990           --            0
Ira W. Berman........... 1995  318,000(3)   63,600      17,096           --            0
 Secretary and           1994  300,000(3)  185,990      11,609           --            0
 Executive Vice
 President               1993  250,000(3)  100,000      12,550           --            0
Dunnan Edell............ 1995  175,000       3,365      13,440           --            0
 Executive Vice          1994  175,000      50,000       9,498        25,000           0
 President--Sales        1993  141,000      85,000       4,400           --            0
Drew Edell.............. 1995   98,000       1,885       2,925           --            0
 Vice President--        1994   98,000      30,000       1,973        25,000           0
 Manufacturing           1993  100,000      25,000       1,600           --            0
</TABLE>
- --------
(1) Includes the personal-use value of Company-leased automobiles, and the
    value of Company-provided health insurance that is made available to all
    employees, plus directors fees.
(2) In 1984, the Company's Board of Directors authorized, and the shareholders
    approved, the adoption of a stock option plan covering 1,500,000 shares of
    Common Stock. In 1986, an additional 1,500,000 "stock option shares" were
    authorized and approved. In 1994 the Board of Directors authorized, and
    the shareholders approved the Company's 1994 Stock Option Plan covering
    1,000,000 shares of the Company's Common Stock. Other information in
    respect of stock option plans, administration and issuance of options,
    appears below in the sub-topic, Employment Contracts/Executive
    Compensation Program.
(3) Includes $99,396 paid to Mr. Berman's New York City law firm for legal
    services.
 
 ii. 1995 Option Grants, Fiscal Year Option Exercises, Year-End Option
Valuation, Option Repricing
 
                           FISCAL 1995 OPTION GRANTS
 
  No options were granted or issued to named officers in the fiscal year ended
November 30, 1995. The next table identifies 1995 fiscal-year option exercises
by named officers, and reports a valuation of their options.
 
  FISCAL 1995 AGGREGATED OPTION EXERCISES AND NOVEMBER 30, 1995 OPTION VALUES
 
<TABLE>
<CAPTION>
                                                   NUMBER OF        VALUE OF
                             NUMBER OF           SHARES COVERED   UNEXERCISED
                              SHARES             BY UNEXERCISED   IN-THE-MONEY
                             ACQUIRED    VALUE     OPTIONS AT      OPTIONS AT
                            ON EXERCISE REALIZED NOV. 30, 1995  NOV. 30, 1995(1)
                            ----------- -------- -------------- ----------------
<S>                         <C>         <C>      <C>            <C>
David Edell................     --       $  --      597,500         $513,406
Ira W. Berman..............     --          --      592,000          508,290
Dunnan Edell...............     700       1,533      73,600           50,433
Drew Edell.................     --          --       75,000           51,875
</TABLE>
- --------
(1) Represents the difference between market price and the respective exercise
    prices of options at November 30, 1995.
 
                                       3
<PAGE>
 
                               REPRICED OPTIONS
 
  The following table identifies the stock options held by the named officers
and all other officers and directors, the exercise prices of which have been
reduced during the past 10 years.
 
<TABLE>
<CAPTION>
                                         ORIGINAL
                         NUMBER OF        GRANT   ORIGINAL        DATE      NEW
                          SHARES           DATE    PRICE        REPRICED   PRICE
                         ---------       -------- --------      --------   ------
<S>                      <C>             <C>      <C>           <C>        <C>
David Edell.............   100,000         1/90    $ 1.50         3/91       .625
Ira W. Berman...........   100,000         1/90      1.50         3/91       .625
David Edell.............   100,000         3/90       .75         3/91       .625
Ira W. Berman...........   100,000         3/90       .75         3/91       .625
Sidney Dworkin..........   100,000        12/85      1.87         1/88(1)  .54625
David Edell.............   200,000(2)(3)   2/86      1.59(2)(3)  12/87(1)  .54625
Ira W. Berman...........   200,000(2)(3)   2/86      1.59(2)(3)  12/87(1)     .50
David Edell............. 197,500(3)        2/87    2.50(3)       12/87(1)     .50
Ira W. Berman........... 192,000(3)        2/87    2.50(3)       12/87(1)     .50
</TABLE>
- --------
(1) In fact, these are options that were cancelled and replaced. In respect
    thereof, the original price and new price columns represent the cancelled
    option price and the "replacement" option price.
(2) Represents 101,235 "Non-Qualified Options" at $1.38 per share, and 98,765
    "Employee Incentive Stock Options" at $1.80 per share.
(3) These options were cancelled and 185,000 Employee "Incentive Stock
    Options" at $.55 and 215,000 such options at $.50 were issued to Mr. David
    Edell and to Mr. Berman.
 
 iii. Executive Compensation Principles; Audit and Compensation Committee
 
  The Company's Executive Compensation Program is based on guiding principles
designed to align executive compensation with Company values and objectives,
business strategy, management initiatives, and financial performance. In
applying these principles the Audit and Compensation Committee of the Board of
Directors, comprised of David Edell, Ira W. Berman, Irwin Gedinsky and Jack
Polak, has established a program to:
 
  . Reward executives for long-term strategic management and the enhancement
    of shareholder value.
 
  . Integrate compensation programs with both the Company's annual and long-
    term strategic planning.
 
  . Support a performance-oriented environment that rewards performance not
    only with respect to Company goals but also Company performance as
    compared to industry performance levels.
 
 iv. Employment Contracts/Compensation Program
 
  The total compensation program consists of both cash and equity based
compensation. The Audit and Compensation Committee (the "Committee")
determines the level of salary and bonuses, if any, for key executive officers
other than Messrs. David Edell and Ira Berman. The Committee determines the
salary or salary range based upon competitive norms. Actual salary changes are
based upon performance.
 
  On March 17, 1994, the Board of Directors approved 10-year employment
contracts for David Edell and Ira Berman (with Mr. Edell and Mr. Berman
abstaining). Pursuant thereto, each was provided a base salary of $300,000 in
fiscal 1994, with a year-to-year CPI or 6% increment, and each is paid 2 1/2%
of the Company's pre-tax income, less depreciation and amortization, plus 20%
of the base salary, as bonus.
 
  Long-term incentives are provided through the issuance of stock options.
 
  As at April 30 1996, 1,242,000 stock options, yet exercisable, to purchase
1,242,000 shares of the Company's Common Stock, were outstanding.
 
 
 
                                       4
<PAGE>
 
  Stock Option Plans
 
  The Company's 1994 Stock Option Plan covers 1,000,000 shares of its Common
Stock.
 
  The Option Plan provides for the granting of two (2) types of options:
"Incentive Stock Options" and "Nonqualified Stock Options". The Incentive
Stock Options (but not the Nonqualified Stock Options) are intended to qualify
as "Incentive Stock Options" as defined in Section 422a of The Internal
Revenue Code. The plan is not qualified under Section 401(a) of the Code, nor
subject to the provisions of the Employee Retirement Income Security Act of
1974.
 
  Options may be granted to employees (including officers and directors who
are also employees) and consultants of the Company, provided, however, that
Incentive Stock Options may not be granted to any non-employee director or
consultant.
 
  The Option Plan is administered and interpreted by the Board of Directors.
(Where issuance to a Board member is under consideration, that member must
abstain.) The Board has the power, subject to Plan provisions, to determine
the persons to whom and the dates on which options will be granted, the number
of shares subject to each option, the time or times during the term of each
when options may be exercised, and other terms. The Board has the power to
delegate administration to a Committee of not less than two (2) Board members,
each of whom must be disinterested within the meaning of Rule 16b-3 under the
Exchange Act, and ineligible to participate in the Plan or in any other stock
purchase, option or appreciation right plan of the Company or any affiliate.
Members of the Board receive no compensation for their services in connection
with the administration of the Plan.
 
  The Option Plan permits the exercise of options for cash, other property
acceptable to the Board or pursuant to a deferred payment arrangement. The
1994 Plan specifically authorizes that payment may be made for stock issuable
upon exercise by tender of Common Stock of the Company; and the Executive
Committee is authorized to make loans to option exercisers to finance optionee
tax--consequences in respect of option exercise, but such loans must be
personally guaranteed and secured by the issued stock.
 
  The maximum term of each option is ten (10) years. No option granted under
the Option Plan is transferable by the optionee other than upon death.
 
  Under the Option Plan an option will terminate three (3) months after the
optionee ceases to be employed by the Company or a parent or subsidiary of the
Company unless (i) the termination of employment is due to such person's
permanent and total disability, in which case the option may, but need not,
provide that it may be exercised at any time within one (1) year of such
termination (to the extent the option was vested at the time of such
termination); or (ii) the optionee dies while employed by the Company or a
parent or subsidiary of the Company or within three (3) months after
termination of such employment, in which case the option may, but need not
provide that it may be exercised (to the extent the option was vested at the
time of the optionee's death) within eighteen (18) months of the optionee's
death by the person or persons to whom the rights under such option pass by
will or the laws of descent or distribution; or (iii) the option by its terms
specifically provides otherwise.
 
  The exercise price of all nonqualified stock options must be at least equal
to 85% of the fair market value of the underlying stock on the date of grant.
The exercise price of all Incentive Stock Options must be at least equal to
the fair market value of the underlying stock on the date of grant. The
aggregate fair market value of stock of the Company (determined at the date of
the option grant) for which any employee may be granted Incentive Stock
Options in any calendar year may not exceed $100,000, plus certain carryover
allowances. The exercise price of an Incentive Stock Option granted to any
participant who owns stock possessing more than ten (10%) of the voting rights
of the Company's outstanding capital stock must be at least 110% of the fair
market value on the date of grant and the maximum term may not exceed five (5)
years.
 
  Consequences to the Company: There are no Federal income tax consequences to
the Company by reason of the grant or exercise of an Incentive Stock Option.
 
 
                                       5
<PAGE>
 
 v. Performance Graph
 
  Set forth below is a line graph comparing cumulative total shareholder
return on the Company's Common Stock, with the cumulative total return of
companies in the NASDAQ Stock Market (U.S.) and the cumulative total return of
Dow Jones's Cosmetics/Personal Care Index.
 
                             [CHART APPEARS HERE]

                             CCA INDUSTRIES, INC.
                           ------------------------
                           Date                Close
            
                           11/30/90            100.000
                           11/29/91            157.078
                           11/30/92            399.543
                           11/30/93          1,512.557
                           11/30/94            856.164
                           11/30/95            328.311

                             COSMETICS/PEROSNAL CARE
                           --------------------------
                           Date                Close
            
                           11/30/90            100.000
                           11/29/91            141.148
                           11/30/92            191.809
                           11/30/93            188.447
                           11/30/94            228.487
                           11/30/95            308.739

                           Dow Jones Equity Market Index
                           -----------------------------
                           Date                Close
            
                           11/30/90            100.000
                           11/29/91            122.236
                           11/30/92            145.852
                           11/30/93            160.264
                           11/30/94            161.565
                           11/30/95            222.540

 

D. THE BOARD OF DIRECTORS AND STANDING COMMITTEES
 
  The Company's Board of Directors has no nominating committee. Its Audit and
Compensation Committee members are Messrs. David Edell, Ira W. Berman, Irwin
Gedinsky and Jack Polak. They meet as such approximately once every three
months, to review financial information in respect of the Company's business.
 
  During the 1995 fiscal year there were four formal meetings of the full
Board. Informal meetings of members of the Board were held quarterly.
 
E. RELATED DIRECTORS AND/OR OFFICERS
 
  David Edell is the Company's President and Chief Executive Officer. He is
also a director. Drew Edell and Dunnan Edell are his sons. Both are Vice-
Presidents of the Company, and Dunnan Edell is also a director.
 
                                       6
<PAGE>
 
F. REVOCABILITY OF PROXIES
 
  Any person giving a proxy in the form accompanying this statement has the
power to revoke it at any time before its exercise. It may be revoked by
filing with the Secretary of the Company at the Company's principal executive
office an instrument of revocation or a duly executed proxy bearing a later
date, or by a proxy holder attending the meeting and voting in person.
 
G. SOLICITATION OF PROXIES
 
  It is estimated that the costs associated with proxy solicitation will be
approximately $15,000. The Company will bear the entire cost of solicitation,
including preparation, assembly, printing and mailing of this proxy statement,
the proxy, and any additional material furnished to shareholders. Copies of
solicitation material will be furnished to brokerage houses, fiduciaries, and
custodians holding shares in their names that are beneficially owned by
others, for forwarding of such material to beneficial owners. The Company may
reimburse such persons their forwarding costs. Original solicitation of
proxies by mail may be supplemented by telephone, telegram, or personal
solicitation by directors, officers or employees of the Company. No additional
compensation will be paid for any such services.
 
H. SHAREHOLDER PROPOSALS FOR 1997
 
  Proposals of shareholders that are intended to be presented at the Company's
1997 Annual Meeting of Shareholders must be received by the Company no later
than December 31, 1996 in order to be included in the Proxy Statement and
proxy relating to that meeting.
 
                           II. MANAGEMENT PROPOSALS
 
                                PROPOSAL NO. 1
 
                     NOMINATION AND ELECTION OF DIRECTORS
 
  Management proposes that seven directors be elected at the 1995 Annual
Meeting; three by holders of Common Stock and four by holders of Class A
Common Stock. Each elected director will hold office until the next Annual
Meeting of Shareholders and until a successor is elected and has qualified, or
until death, resignation or removal.
 
  Management recommends that holders of Common Stock vote in favor of each of
the three nominees they propose for election by holders of Common Stock. Each
is now a director and has agreed to continue to serve if re-elected. Unless
otherwise instructed, the proxy holders will vote the proxies received by them
for those nominees.
 
  The three candidates proposed for election by holders of Common Stock, from
among Management's nominees and any others properly nominated, who receive the
highest number of affirmative votes from holders of Common Stock entitled to
vote at the Annual Meeting, will be elected directors of the Company.
 
  Set forth below is information regarding the Common Stock nominees,
including information they have furnished concerning their principal
occupations and certain other directorships, and their ages as of April 1,
1996. (Information as to their ownership of Company stock is presented above,
under "Share Ownership of Directors, Officers and 5% Owners," since each
already serves as a director.)
 
 a. Common Stock Nominees
 
  Sidney Dworkin, age 75, has been a director since 1985. He is also a
director of these other public companies: General Computer Corp., 3-D
Geographic, Northern Technologies International, Interactive Technologies,
Viragen Inc., and Comtrex Systems Corp. (Chairman). As well, Mr. Dworkin is a
director and the C.E.O. of Advance Modular Systems, Inc., a privately owned
trailer-leasing company. He was one of the founders, and from 1962 until 1987,
was the President and Chief Executive Officer of Revco D.S., Inc., one of the
largest drug store chains in the United States. (He terminated his association
with Revco in September 1987.) He was a director of Neutrogena Corp. until its
acquisition by Johnson and Johnson in 1994, and is a former Chairman of the
National Association of Chain Drug Stores.
 
                                       7
<PAGE>
 
  Irwin M. Gedinsky, age 60, has been a director since 1991. He joined Richard
A. Eisner & Company, a public accounting firm in New York City, in July 1992.
From 1989 until 1992, he was a partner with J.H. Cohn, a public accounting
firm in Roseland, New Jersey. From 1956 to 1989, he was an employee and then a
partner in the public accounting firm of Granet & Granet. Mr. Gedinsky is a
certified public accountant, a member of numerous accounting societies, a
lecturer on taxation and a member of the Board of Directors of Ronson Corp.
 
  Dunnan Edell, age 40, became a director in 1994. A Senior Vice President-
Sales, he joined the Company in 1984, and was appointed Divisional Vice-
President in 1986. He was employed by Alleghany Pharmacal Corp. from 1982 to
1984, and by Hazel Bishop from 1977 to 1981.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF EACH OF THE COMMON
STOCK NOMINEES AS PROPOSED IN THIS PROPOSAL NO. 1.
 
 b. Class A Common Stock Nominees
 
  The four nominees proposed for election by the holders of the Company's
Class A Common Stock have agreed to serve as directors and will be elected
directors of the Company since three of them (Messrs. Berman, Polak and David
Edell) own, in aggregate, more than 90% of the outstanding shares of Class A
Common Stock, and they have nominated the fourth (Mr. Stanley Kreitman). Thus,
no vote or proxy is solicited in respect of the Class A nominees. Information
regarding the Class A Common Stock nominees is set forth below. (The share
ownerships of David Edell, Ira Berman and Jack Polak are presented above,
under "Share Ownership of Officers, Directors and 5% Owners." Mr. Kreitman
does not own any shares of the Company's stock or options to purchase shares.)
 
  David Edell, the President and Chief Executive Officer of the Company, age
64, has been nominated by the holders of Class A Common Stock to continue
service as a director. Prior to his association with the Company, he was a
marketing and financial consultant, and had extensive experience in the health
and beauty aids field as an executive director and/or an officer of Hazel
Bishop, Inc., Lanolin Plus and Vitamin Corporation of America.
 
  Ira W. Berman, Executive Vice-President, Corporate Secretary and Chairman of
the Company's Board, age 64, has been nominated by the holders of Class A
Common Stock to continue service as a director. He has been engaged in the
practice of law since 1955. Mr. Berman received a Bachelor of Arts Degree
(1953) and Bachelor of Laws Degree (1955) from Cornell University. A member of
the American Bar Association, Mr. Berman was senior partner of Berman &
Murray, the New York City law firm that he founded, from 1985 through 1995. He
is now counsel to the firm.
 
  Jack Polak, age 83, has been nominated by the holders of Class A Common
Stock to continue service as a director. He has been a private investment
consultant since April 1982 and holds a tax consultant certification in The
Netherlands. Mr. Polak is a director and Vice President of New York Offices,
Inc., Chicago Offices, Inc. and Atlanta Offices, Inc. (each a private company
engaged in subleasing and providing office services). From 1977 until 1995, he
was a director of Petrominerals Corporation, a public company located in
Tustin, California that is engaged in oil and gas production and services.
From August 1993 until February 1995, he was a director of Convergent
Solutions, Inc. Since February 1995 (upon a merger involving Convergent
Solutions), he has been a director of K.T.I. Industries, Inc. Convergent
Solutions was, and K.T.I. is, a public company engaged in the waste-to-energy
business.
 
  Stanley Kreitman, age 64, nominated by the Class A stockholders to become a
director, has been Vice Chairman of the Board of Manhattan Associates, an
equity--investment firm, since 1994. He is also a director of Medallion
Financial Corp., an SBIC. Mr. Kreitman has been Chairman of the Board of
Trustees of The New York Institute of Technology since 1989, and of Crime-
Stoppers Nassau County (NY), since 1994. He is also a director and/or
executive committee member of the following organizations: The New York City
Board of Corrections, The New York City Police Foundation, St. Barnabas
Hospital, The New York College of Osteopathic Medicine, and The Police
Athletic League. From 1975 until 1993, he was President of United States
Banknote Corporation, a security printer.
 
                                       8
<PAGE>
 
                                PROPOSAL NO. 2
 
                      APPROVAL OF APPOINTMENT OF AUDITORS
 
  The Board of Directors has appointed the firm of Sheft Kahn & Company
L.L.P., independent certified public accountants (the "Auditors"), to audit
the accounts and certify the financial statements of the Company for the
fiscal year ending November 30, 1996. The appointment shall continue at the
pleasure of the Board of Directors, subject to approval by the shareholders.
The Auditors have acted as the Company's auditors since 1983.
 
  The Board of Directors expects that one or more representatives of the
Auditors will be present at the meeting. The Auditors will then be given the
opportunity to make a statement and will be available to respond to
appropriate questions.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF PROPOSAL NO. 2.
 
                              III. OTHER MATTERS
 
  The Board of Directors knows of no other matters to be presented, but if any
other matters properly come before the Annual Meeting it is intended that the
persons holding proxies will vote in accordance with their best judgments.
 
  When a proxy in the form enclosed with this proxy statement is returned
properly executed, the shares represented thereby will be voted as indicated
thereon or, if no direction is indicated, in accordance with the
recommendations of the Board of Directors.
 
                              IV. CERTAIN REPORTS
 
  Based upon reports furnished to the Company, all reports required to be
filed, during or concerning the Company's 1995 fiscal year, by officers,
directors and principal shareholders, pursuant to Section 16 of the Securities
Exchange Act of 1934 (Form 3, Initial Statement of Beneficial Ownership; Form
4, Statement of Changes of Beneficial Ownership; and Form 5, Annual Statement
of Beneficial Ownership), were timely filed with the Securities And Exchange
Commission.
 
                                          By Order of the Board of Directors
 
                                          Ira W. Berman,
                                          Chairman of the Board of Directors
 
East Rutherford, New Jersey
May 7, 1996
 
                                       9
<PAGE>
 
 
 
                              CCA INDUSTRIES, INC.
 
                         ANNUAL MEETING OF SHAREHOLDERS
 
  The undersigned, revoking all prior proxies, hereby appoints David Edell and
Ira W. Berman, and each of them, proxies and attorneys in fact, with power of
substitution, to vote all shares the undersigned is entitled to vote at the
Annual Meeting of Shareholders of CCA INDUSTRIES, INC., to be held at the Grand
Hyatt Hotel, Park Avenue at Grand Central Station, New York, New York, on June
12, 1996 at 4:30 p.m., and to vote as directed below upon the proposals, and in
their discretion upon such other business as may properly come before the
meeting or any adjournment thereof (all as more fully set forth in the Notice
of Meeting and Proxy Statement, receipt of which is hereby acknowledged).
 
  THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS, UNLESS OTHERWISE
SPECIFIED, IT WILL BE VOTED "FOR" THE ELECTION OF SIDNEY DWORKIN, IRWIN M.
GEDINSKY AND DUNNAN EDELL AS DIRECTORS, AND "FOR" THE PROPOSAL IN RESPECT OF
THE APPOINTMENT OF SHEFT KAHN & COMPANY L.L.P.
 
                                           SEE
                                         REVERSE
                                           SIDE
                         (TO BE SIGNED ON REVERSE SIDE)
 
<PAGE>
 
 
 
 
- --
 
X  PLEASE MARK YOUR
   VOTES AS IN THIS EXAMPLE.
 
 
 
ORF                                   WITHHELD
1. Election
of
Directors
 
For, except vote
withheld from the
following nominee(s):
 
- --------------
ORF
AGAINST
  ABSTAIN
 
 
 
Nominees:
   Sidney Dworkin Irwin M. Gedinksy Dunnan Edell
2.  Ratification of the Board of Directors' appointment of Sheft Kahn & Company
    L.L.P. as the Company's independent, certified public accountants for the
    fiscal year ending November 30, 1996
 
SIGNATURE(S) ______ DATE ___
NOTE:  (PLEASE SIGN EXACTLY AS YOUR NAME OR NAMES APPEAR HEREON. EACH JOINT
      OWNER MUST SIGN. EXECUTORS, ADMINISTRATORS, TRUSTEES, ETC. SHOULD
      INDICATE THOSE CAPACITIES.


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