CCA INDUSTRIES INC
DEF 14A, 1999-05-12
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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<PAGE>
 

                           SCHEDULE 14A INFORMATION

                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                 SCHEDULE 14A 

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.  )
        
Filed by the Registrant [X]

Filed by a Party other than the Registrant [_] 

Check the appropriate box:

[_]  Preliminary Proxy Statement         

[_]  CONFIDENTIAL, FOR USE OF THE
     COMMISSION ONLY (AS PERMITTED BY
     RULE 14A-6(E)(2))

[X]  Definitive Proxy Statement 

[_]  Definitive Additional Materials 

[_]  Soliciting Material Pursuant to (S) 240.14a-11(c) or (S) 240.14a-12

                             CCA INDUSTRIES, INC.
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)

                                      N/A
- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   
Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   
     (1) Title of each class of securities to which transaction applies:

     -------------------------------------------------------------------------

     (2) Aggregate number of securities to which transaction applies:

     -------------------------------------------------------------------------

     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (set forth the amount on which
         the filing fee is calculated and state how it was determined):

     -------------------------------------------------------------------------

     (4) Proposed maximum aggregate value of transaction:

     -------------------------------------------------------------------------

     (5) Total fee paid:

     -------------------------------------------------------------------------

[_]  Fee paid previously with preliminary materials.
     
[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.
     
     (1) Amount Previously Paid:
 
     -------------------------------------------------------------------------

     (2) Form, Schedule or Registration Statement No.:

     -------------------------------------------------------------------------

     (3) Filing Party:
      
     -------------------------------------------------------------------------

     (4) Date Filed:

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Notes:
<PAGE>
 
                             CCA INDUSTRIES, INC.
 
                                 ------------
 
                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
 
                                 June 22, 1999
 
                                 ------------
 
To The Shareholders:
 
  NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of CCA
INDUSTRIES, INC., a Delaware corporation (hereinafter, the "Company"), will be
held on June 22, 1999, at 4 p.m., at the Fairfield Inn, 850 Route 120, East
Rutherford, New Jersey 07073, for the following purposes:
 
Management Proposals
 
  1. To elect directors to serve on the Board of Directors for the ensuing
year.
 
  2. To approve the appointment of Sheft Kahn & Company L.L.P. as the
Company's independent certified public accountants for the fiscal year ending
November 30, 1999.
 
Other Matters
 
  To transact such other business as may properly come before the meeting or
any adjournment thereof.
 
                                     * * *
 
  The foregoing items of business are more fully described in the Proxy
Statement accompanying this notice.
 
  Only shareholders of record at the close of business on May 10, 1999 are
entitled to notice of the meeting, and to vote at the meeting and at any
continuation or adjournment thereof.
 
                                       BY ORDER OF THE BOARD OF DIRECTORS
 
                                       /s/ Ira W. Berman

                                       Ira W. Berman,
                                       Corporate Secretary and
                                       Chairman of the Board
 
East Rutherford, New Jersey
May 6, 1999
 
 
   WHETHER OR NOT YOU PLAN TO ATTEND THIS MEETING, YOU ARE URGED TO
 COMPLETE, SIGN AND RETURN THE ENCLOSED PROXY CARD. NO POSTAGE NEED BE
 AFFIXED IF MAILED IN THE UNITED STATES AND IN THE ENVELOPE PROVIDED
 THEREFOR.
 
<PAGE>
 
                             CCA INDUSTRIES, INC.
                       East Rutherford, New Jersey 07073
 
                                 ------------
 
                                PROXY STATEMENT
 
                                 ------------
 
  The enclosed proxy is solicited on behalf of the Board of Directors of CCA
INDUSTRIES, INC., a Delaware corporation (hereinafter, the "Company"), for use
at its Annual Meeting of Shareholders to be held on June 22, 1999, at 4 p.m.
Shareholders of record on May 10, 1999 will be entitled to vote. The meeting
will be held at the Fairfield Inn, 850 Route 120, East Rutherford, New Jersey
07073.
 
  The Company intends to mail this Proxy Statement, and the Company's Annual
Report for the 1998 fiscal year, on or about May 12, 1999.
 
                                  I. GENERAL
 
A. Voting
 
  There are two classes of stock, Common Stock and Class A Common Stock,
authorized by the Company's Certificate of Incorporation. A third class,
Preferred Stock, has been authorized by vote of the shareholders, but the
Certificate of Incorporation has not yet been amended to reflect that
authorization. (At the Company's 1998 Annual Meeting, the shareholders, voting
in favor of a Board-of-Directors proposal, empowered the Board to amend the
Certificate of Incorporation to authorize 20,000,000 shares of Preferred
Stock, and to issue Preferred Stock in one or more series, with such
preferences, limitations and relative rights as it should determine.)
 
  On May 1, 1999, there were 6,150,155 shares of Common Stock and 1,020,930
shares of Class A Common Stock outstanding.
 
  Owners of Common Stock and owners of Class A Common Stock are entitled to
one vote for each share of stock held, and the voting and other rights of each
class are equivalent except in respect of the election of directors.
 
  In respect of the election of directors, the Class A Common Stock
shareholders have the right to elect four directors and the Common Stock
shareholders have the right to elect three. (In consequence, no proposal to
alter or change the Class A Common Stock right to elect a majority of
directors could be effectively voted unless a separate majority of the Class A
Common Stock shareholders voted therefor.) Each record-date holder is entitled
to vote the number of shares held for as many persons as are subject to
election as directors by the class of Common Stock represented by such shares.
 
  A quorum, counting proxies and shares represented in person, is necessary to
the voting upon proposals proposed by Management, and other business that may
properly come before the 1999 Annual Meeting. Fifty percent (50%) of all
outstanding shares constitutes a quorum for all purposes other than the
election of directors. In respect thereof, fifty percent (50%) of the
outstanding shares of Common Stock is a quorum for the election of directors
to be elected by holders of Common Stock, and fifty percent (50%) of the
outstanding shares of Class A Common Stock is a quorum for the election of
directors to be elected by holders of Class A Common Stock.
 
  Nonvoting of shares (whether by abstention, broker non-vote or otherwise),
other than the potential effect of denying a quorum, has no impact on voting.
<PAGE>
 
B. Share Ownership of Directors, Officers and 5% Owners
 
  The following table sets forth certain information regarding the ownership
of the Company's Common Stock and Class A Common Stock as of May 1, 1999 by
(i) all those known by the Company to be owners of as much as five (5%)
percent of the outstanding shares of Common Stock and/or Class A Common Stock,
(ii) each officer and director, and (iii) all officers and directors as a
group. Unless otherwise indicated, each of the shareholders has sole voting
and investment power with respect to the shares owned (subject to community
property laws, where applicable), and is beneficial owner of them.
 
<TABLE>
<CAPTION>
                                                     Number of
                                                   Shares Owned:
                                                 -----------------  Ownership
                                                 Common             Percentage
                 Name and Address                 Stock   Class A  (All Shares)
                 ----------------                ------- --------- ------------
   <S>                                           <C>     <C>       <C>
   David Edell.................................. 166,450   484,615     9.08
    c/o CCA Industries, Inc.
    200 Murray Hill Parkway
    East Rutherford, NJ 07073
   Ira W. Berman................................ 159,745   473,615     8.83
    c/o CCA Industries, Inc.
   Jack Polak...................................  25,000    47,700     1.01
    98 Park Avenue
    New York, NY 10016
   Dunnan Edell.................................  51,250       --      0.71
    c/o CCA Industries, Inc.
   Drew Edell...................................  51,250       --      0.71
    c/o CCA Industries, Inc.
   Stanley Kreitman.............................     --        --       --
    c/o CCA Industries, Inc.
   Rami G. Abada................................     --        --       --
    c/o CCA Industries, Inc.
   Sidney Dworkin...............................  50,000       --      0.70
    1550 No. Powerline Road
    Pompano, FL 33069
   John Bingman.................................     --        --       --
    c/o CCA Industries, Inc.
   Officers and Directors....................... 503,695 1,005,930    21.05
    as a group (9 persons)
</TABLE>
- --------
(1) David Edell, Ira Berman and Jack Polak own over 95% of the outstanding
    shares of Class A Common Stock. Messrs. David Edell, Dunnan Edell and Ira
    Berman are officers and directors. Messrs. Drew Edell and John Bingman are
    officers. Messrs. Polak, Kreitman, Abada and Dworkin are directors.
 
                                       2
<PAGE>
 
C. Executive Compensation
 
 i. Summary Compensation Table
 
  The following table summarizes compensation earned in the 1998, 1997 and
1996 fiscal years by the Company's Chief Executive Officer and all of the
executive officers whose fiscal 1998 compensation exceeded $100,000 (the
"Named Officers").
 
<TABLE>
<CAPTION>
                                  Annual Compensation                Long-Term Compensation
                         ----------------------------------------- --------------------------
                                                                      Number
                                                                     of Shares
                                                      All Other     Covered by      Other
   Name and Principal                                  Annual      Stock Options  Long-Term
        Position         Year  Salary      Bonus   Compensation(1)  Granted(2)   compensation
   ------------------    ---- --------    -------- --------------- ------------- ------------
<S>                      <C>  <C>         <C>      <C>             <C>           <C>
David Edell,............ 1998 $378,743    $151,604     $19,429            --           0
President and Chief      1997  357,305     171,254      24,812        100,000          0
Executive Officer        1996  337,080     131,896      21,560            --           0
Ira W. Berman,.......... 1998  378,743(3)  151,604      16,403            --           0
Secretary and Executive  1997  357,305(4)  171,254      22,345        100,000          0
Vice President           1996  337,080(4)  131,896      22,876            --           0
Dunnan Edell,........... 1998  200,000         --        9,787            --           0
Executive Vice
 President--Sales        1997  200,000      25,000      14,898         50,000          0
                         1996  185,096      25,000      15,659            --           0
Drew Edell,............. 1998  150,000         --        2,508            --           0
Vice President--
 Manufacturing           1997  131,800      15,000       2,283         50,000          0
                         1996  112,100      15,000      12,063            --           0
</TABLE>
- --------
(1)  Includes the personal-use value of Company-leased automobiles, the value
     of Company-provided life insurance, and health insurance that is made
     available to all employees, plus director-fees paid to Messrs. David
     Edell, Ira Berman and Dunnan Edell.
 
(2)  Information in respect of stock option plans appears below in the sub-
     topic, Employment Contracts/Executive Compensation Program.
 
(3)  Includes $99,396 paid to Ira W. Berman & Associates, P.C.
 
(4)  Includes $110,046 paid to Ira W. Berman & Associates, P.C.
 
 ii. 1998 Option Grants, Fiscal Year Option Exercises, Year-End Option
Valuation
 
  No new options were issued to any of the Named Officers in fiscal 1998.
 
  The next table identifies 1998 fiscal-year option exercises by Named
Officers, and reports a valuation of their options.
 
  Fiscal 1998 Aggregated Option Exercises and November 30, 1998 Option Values
 
<TABLE>
<CAPTION>
                                                        Number of
                                                          Shares      Value of
                                                        Covered by  Unexercised
                                   Number of           Unexercised  In-the-Money
                                    Shares              Options at   Options at
                                   Acquired    Value   November 30, November 30,
                                  On Exercise Realized     1997       1998(1)
                                  ----------- -------- ------------ ------------
<S>                               <C>         <C>      <C>          <C>
David Edell......................   50,000    $81,250    517,500     $1,484,563
Ira W. Berman....................   20,000     32,500    542,000      1,555,000
</TABLE>
- --------
(1)  Represents the difference between market price and the respective
     exercise prices of options at November 30, 1998.
 
                                       3
<PAGE>
 
  The following table identifies the stock options held by the Named Officers,
the exercise prices of which have been reduced during the past 10 years.
 
                               Repriced Options
 
<TABLE>
<CAPTION>
                                Number
                                  of      Original   Original     Date      New
                                Shares   Grant Date   Price     Repriced   Price
                                ------- ------------ -------- ------------ -----
<S>                             <C>     <C>          <C>      <C>          <C>
David Edell.................... 100,000 Aug. 1, 1997  $2.50   Nov. 3, 1998 $1.50
Ira W. Berman.................. 100,000 Aug. 1, 1997   2.50   Nov. 3, 1998  1.50
Dunnan Edell...................  50,000 Aug. 1, 1997   2.50   Nov. 3, 1998  1.50
Drew Edell.....................  50,000 Aug. 1, 1997   2.50   Nov. 3, 1998  1.50
</TABLE>
 
  The full Board of Directors authorized the November 1998 repricing in
consequence of a declining market valuation, inconsistent with the Company's
realizable value. The market price of the Common Stock at the date of
repricing was $1.50. At that date, the original option terms (10 years from
August 1, 1997) had approximately 8 years and 10 months to run. When the
options were originally issued, on August 1, 1997, the market price of the
Company's Common Stock was $2.50.
 
 iii. Compensation of Directors
 
  Each director was paid $2,000 per meeting for attendance of board meetings
in fiscal 1998 (without additional compensation for committee meetings). No
new options were granted to any director, but options issued to each of them
in fiscal 1997 were re-priced in 1998. The old and new prices, issuance dates
and at-issuance market prices are as reported above in respect of the three
directors (David Edell, Ira Berman and Dunnan Edell) who are "Named Officers."
Thus, the same information and terms apply to 25,000 options re-priced in
favor of each of the other directors (Stanley Kreitman, Rami Abada, Sidney
Dworkin and Jack Polak).
 
  The full Board of Directors met three times in 1998.
 
 iv. Executive Compensation Principles; Audit and Compensation Committee
 
  The Company's Executive Compensation Program is based on guiding principles
designed to align executive compensation with Company values and objectives,
business strategy, management initiatives, and financial performance. In
applying these principles the Audit and Compensation Committee of the Board of
Directors, comprised of David Edell, Ira W. Berman, Stanley Kreitman, Jack
Polak and Sidney Dworkin, which met three times in 1998, has established a
program to:
 
  .  Reward executives for long-term strategic management and the enhancement
     of shareholder value.
 
  .  Integrate compensation programs with both the Company's annual and long-
     term strategic planning.
 
  .  Support a performance-oriented environment that rewards performance not
     only with respect to Company goals but also Company performance as
     compared to industry performance levels.
 
 v. Employment Contracts/Compensation Program
 
  The total compensation program consists of both cash and equity based
compensation. The Audit and Compensation Committee (the "Committee")
determines the level of salary and bonuses, if any, for key executive officers
other than Messrs. David Edell and Ira Berman. The Committee determines the
salary or salary range based upon competitive norms. Actual salary changes are
based upon performance.
 
  On March 17, 1994, the Board of Directors approved 10-year employment
contracts (hereinbelow, the "Edell/Berman Contracts") for David Edell and Ira
Berman (with Mr. Edell and Mr. Berman abstaining). Pursuant thereto, each was
provided a base salary of $300,000 in fiscal 1994, with a year-to-year CPI or
6% increment, plus 2.5% of the Company's pre-tax income, less depreciation and
amortization (the "2.5% measure"), plus 20% of the base salary, as bonus.
 
                                       4
<PAGE>
 
  In February 1999, the 2.5% measure in the bonus provisions of the
Edell/Berman Contracts was amended so as to calculate it against earnings
before income taxes, less depreciation, amortization, and expenditures for
media and cooperative advertising in excess of $8,000,000.
 
  Long-term incentives are provided through the issuance of stock options.
 
 vi. Stock Option Plans
 
  The Company's 1984 Stock Option Plan covered 1,500,000 shares of its Common
Stock.
 
  The Company's 1986 Stock Option Plan covered 1,500,000 shares of its Common
Stock.
 
  The Company's 1994 Stock Option Plan covers 1,000,000 shares of its Common
Stock.
 
  The 1994 Option Plan provides (as had the 1984 and 1986 plans) for the
granting of two (2) types of options: "Incentive Stock Options" and
"Nonqualified Stock Options". The Incentive Stock Options (but not the
Nonqualified Stock Options) are intended to qualify as "Incentive Stock
Options" as defined in Section 422(a) of The Internal Revenue Code. The Plans
are not qualified under Section 401(a) of the Code, nor subject to the
provisions of the Employee Retirement Income Security Act of 1974.
 
  Options may be granted under the Options Plans to employees (including
officers and directors who are also employees) and consultants of the Company,
provided, however, that Incentive Stock Options may not be granted to any non-
employee director or consultant.
 
  Option plans are administered and interpreted by the Board of Directors.
(Where issuance to a Board member is under consideration, that member must
abstain.) The Board has the power, subject to plan provisions, to determine
the persons to whom and the dates on which options will be granted, the number
of shares subject to each option, the time or times during the term of each
when options may be exercised, and other terms. The Board has the power to
delegate administration to a Committee of not less than two (2) Board members,
each of whom must be disinterested within the meaning of Rule 16b-3 under the
Securities Exchange Act, and ineligible to participate in the option plan or
in any other stock purchase, option or appreciation right under plan of the
Company or any affiliate. Members of the Board receive no compensation for
their services in connection with the administration of option plans.
 
  Option Plans permit the exercise of options for cash, other property
acceptable to the Board or pursuant to a deferred payment arrangement. The
1994 Plan specifically authorizes that payment may be made for stock issuable
upon exercise by tender of Common Stock of the Company; and the Executive
Committee is authorized to make loans to option exercisers to finance optionee
tax-consequences in respect of option exercise, but such loans must be
personally guaranteed and secured by the issued stock.
 
  The maximum term of each option is ten (10) years. No option granted is
transferable by the optionee other than upon death.
 
  Under the plans, options will terminate three (3) months after the optionee
ceases to be employed by the Company or a parent or subsidiary of the Company
unless (i) the termination of employment is due to such person's permanent and
total disability, in which case the option may, but need not, provide that it
may be exercised at any time within one (1) year of such termination (to the
extent the option was vested at the time of such termination); or (ii) the
optionee dies while employed by the Company or a parent or subsidiary of the
Company or within three (3) months after termination of such employment, in
which case the option may, but need not provide that it may be exercised (to
the extent the option was vested at the time of the optionee's death) within
eighteen (18) months of the optionee's death by the person or persons to whom
the rights under such option pass by will or by the laws of descent or
distribution; or (iii) the option by its terms specifically provides
otherwise.
 
                                       5
<PAGE>
 
  The exercise price of all nonqualified stock options must be at least equal
to 85% of the fair market value of the underlying stock on the date of grant.
The exercise price of all Incentive Stock Options must be at least equal to
the fair market value of the underlying stock on the date of grant. The
aggregate fair market value of stock of the Company (determined at the date of
the option grant) for which any employee may be granted Incentive Stock
Options in any calendar year may not exceed $100,000, plus certain carryover
allowances. The exercise price of an Incentive Stock Option granted to any
participant who owns stock possessing more than ten (10%) of the voting rights
of the Company's outstanding capital stock must be at least 110% of the fair
market value on the date of grant and the maximum term may not exceed five (5)
years.
 
  Consequences to the Company: There are no Federal income tax consequences to
the Company by reason of the grant or exercise of an Incentive Stock Option.
 
  As at November 30, 1998, 1,284,500 stock options, yet exercisable, to
purchase 1,284,500 shares of the Company's Common Stock, were outstanding.
 
                                       6
<PAGE>
 
 vii. Performance Graph
 
  Set forth below is a line graph comparing cumulative total shareholder
return on the Company's Common Stock, with the cumulative total return of
companies in the NASDAQ Stock Market (U.S.) and the cumulative total return of
Dow Jones's Cosmetics/Personal Care Index.
 
 
 
 
 
 
                 COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
         AMONG CCA INDUSTRIES, INC., THE DOW JONES EQUITY MARKET INDEX
                AND THE DOW JONES COSMETICS/PERSONAL CARE INDEX
 
 
                                 [LINE GRAPH]
 
 
*$100 INVESTED ON 11/30/93 IN STOCK OR INDEX
INCLUDING REINVESTMENT OF DIVIDENDS.
FISCAL YEAR ENDING NOVEMBER 30.
 
 
 
                            Cumulative Total Return
 
<TABLE>
<CAPTION>
                                            11/93  11/94 11/95 11/96 11/97 11/98
                                            ------ ----- ----- ----- ----- -----
<S>                                         <C>    <C>   <C>   <C>   <C>   <C>
CCA Industries, Inc. ...................... 100.00   57    22    35    36    21
DJ Equity Market........................... 100.00  101   139   178   228   280
DJ Cosmetics/Personal Care................. 100.00  121   164   220   267   279
</TABLE>
 
D. The Board of Directors and Standing Committees
 
  The Company's Board of Directors has no nominating committee. Its Audit and
Compensation Committee members are Messrs. David Edell, Ira W. Berman, Stanley
Kreitman, Jack Polak and Sidney Dworkin. They meet as such approximately once
every three months, to review financial information in respect of the
Company's business.
 
  During the 1998 fiscal year there were three formal meetings of the full
Board. Informal meetings of members of the Board were held quarterly.
 
                                       7
<PAGE>
 
E. Related Directors And/Or Officers
 
  David Edell is the Company's President and Chief Executive Officer. He is
also a director. Drew Edell and Dunnan Edell are his sons. Both are Vice-
Presidents of the Company, and Dunnan Edell is also a director.
 
  Ira Berman is the Company's Secretary and an Executive Vice-President, and
Chairman of its Board of Directors. Rami Abada, a director, is his son-in-law.
 
F. Revocability of Proxies
 
  Any person giving a proxy in the form accompanying this statement has the
power to revoke it at any time before its exercise. Thus, it may be revoked
prior to its exercise by the filing of an instrument of revocation, or a duly
executed proxy bearing a later date, with the Secretary of the Company at the
Company's principal executive office. A proxy holder can also revoke a filed
proxy by attending the meeting and voting in person.
 
G. Solicitation of Proxies
 
  It is estimated that the costs associated with proxy solicitation will be
approximately $15,000. The Company will bear the entire cost of solicitation,
including preparation, assembly , printing and mailing of this Proxy
Statement, the proxy, and any additional material furnished to shareholders.
Copies of solicitation material will be furnished to brokerage houses,
fiduciaries,and custodians holding shares in their names that are beneficially
owned by others, for forwarding of such material to beneficial owners. The
Company may reimburse such persons their forwarding costs. Original
solicitation of proxies by mail may be supplemented by telephone, telegram, or
personal solicitation by directors, officers or employees of the Company. No
additional compensation will be paid for any such services.
 
H. Shareholder Proposals for the Year 2000
 
  Proposals of shareholders that are intended to be presented at the Company's
year 2000 Annual Meeting of Shareholders must be received by the Company no
later than January 15, 2000 in order to be included in the Company's proxy
materials relating to that meeting.
 
                           II. MANAGEMENT PROPOSALS
 
                                PROPOSAL NO. 1
 
                     NOMINATION AND ELECTION OF DIRECTORS
 
  All seven seats on the Company's Board of Directors are subject to one year
terms, and will be voted at the 1999 Annual Meeting. Three are subject to
election by holders of Common Stock and four by holders of Class A Common
Stock. Each elected director will hold office until the next Annual Meeting of
Shareholders and until a successor is elected and has qualified, or until
death, resignation or removal.
 
  Management recommends that holders of Common Stock vote in favor of the
three nominees they propose for election by holders of Common Stock. Each
already serves as a director, and has agreed to continue to serve if
re-elected. Unless otherwise instructed, the proxy holders will vote the
received proxies for Management's nominees.
 
  Each of the four nominees proposed for election by the holders of the
Company's Class A Common Stock already serves as a director, and has agreed to
continue to serve. They will be re-elected since three of them (Messrs.
Berman, Polak and David Edell) own, in aggregate, more than 95% of the
outstanding shares of Class A Common Stock, and they have nominated themselves
and the fourth Class A director and nominee (Mr. Stanley Kreitman). Thus, no
vote or proxy is solicited in respect of the Class A nominees.
 
                                       8
<PAGE>
 
  Set forth below is information regarding Management's nominees, including
information they have furnished concerning their principal occupations and
certain other directorships, and their ages as of May 1, 1998. (The stock
ownership of each of the nominees is presented above, under "Share Ownership
of Directors, Officers and 5% Owners.")
 
 a. Common Stock Nominees
 
  Dunnan Edell, the 43 year-old son of David Edell, became a director in 1994.
A Senior Vice President-Sales, he joined the Company in 1984, and was
appointed Divisional Vice-President in 1986. He was employed by Alleghany
Pharmacal Corporation from 1982 to 1984, and by Hazel Bishop from 1977 to
1981.
 
  Sidney Dworkin, age 78, has been a director since 1985. He was one of the
founders, and from 1966 until 1987, was the President and Chairman of the
Board of Revco D.S., Inc., which was one of the largest drug store chains in
the United States. (He terminated his association with Revco in September
1987.) Mr. Dworkin is a certified public accountant and a graduate of Wayne
State University. He is also a director of Northern Technologies
International, Inc., Crager Industries, Inc., Entile Company, Inc., Q.E.P.
Company, Inc. and Viragen Inc., and is Chairman of the boards of Comtrex
Systems, Inc., MarbleEdge Group, Inc., and Interactive Technologies, Inc. He
was a director of Neutrogena Corp. until its acquisition by Johnson & Johnson,
and is a former Chairman of the National Association of Chain Drug Stores.
 
  Rami G. Abada, age 39, is the President and Chief Operating Officer of the
publicly-owned Jennifer Convertibles, Inc. He has been its Chief Operating
Officer since April of 1994, and was Executive Vice President from April 1994
to December 1997. From 1982 to 1994, he was a Vice President of Operations in
the Jennifer Convertibles organization. Mr. Abada, who is Ira Berman's son-in-
law, earned a B.B.A. in 1981 upon his graduation from Bernard Baruch College
of The City University of New York.
 
  The Board of Directors recommends a vote in favor of each of the Common
Stock nominees as proposed in this Proposal No. 1. A majority of the Common
Stock vote is required for approval.
 
 b. Class A Common Stock Nominees
 
  David Edell, age 67, is President and Chief Executive Officer. Prior to his
association with the Company he was a marketing and financial consultant, and
had extensive experience in the health and beauty aids field as an executive
director and/or officer of Hazel Bishop, Lanolin Plus and Vitamin Corporation
of America.
 
  Ira W. Berman, age 67, is the Company's Executive Vice President and
Corporate Secretary. He is also Chairman of the Board of Directors. Mr. Berman
is an attorney who has been engaged in the practice of law since 1955. He
received a Bachelor of Arts Degree (1953) and Bachelor of Laws Degree (1955)
from Cornell University, and is a member of the American Bar Association.
 
  Jack Polak, age 86, has been a private investment consultant since April
1982, and holds a tax consultant certification in The Netherlands. From 1977
until 1995, he was a director of Petrominerals Corporation, a public company
engaged in oil and gas production, located in Tustin, California. From August
1993 until February 1995, he was a director of Convergent Solutions, Inc.
Since February 1995 (upon a merger involving Convergent Solutions), he has
been a director of K.T.I. Industries, Inc. of Guttenberg, NJ, and a member of
its Board's Audit and Compensation Committee. K.T.I. is a public company
engaged in the waste-to-energy business.
 
  Stanley Kreitman, age 67, has been Vice Chairman of the Board of Manhattan
Associates, an equity-investment firm, since 1994. He is also a director of
these public companies: Medallion Funding Corp., Porta Systems Corp., PMCC
Mortgage Corp. and KWI, Inc. Mr. Kreitman has been Chairman of the Board of
Trustees of The New York Institute of Technology since 1989, and of Crime-
Stoppers of Nassau County (NY), since 1994. He is also a director and/or
executive committee member of the following organizations: The New York City
Board of Corrections, The New York City Police Foundation, the New York's
Finest Foundation, St. Barnabas Hospital, The New York College of Osteopathic
Medicine, and The Police Athletic League. From 1975 until 1993, he was
President of United States Banknote Corporation, a security printer.
 
                                       9
<PAGE>
 
                                PROPOSAL NO. 2
 
                      APPROVAL OF APPOINTMENT OF AUDITORS
 
  The Board of Directors has appointed the firm of Sheft Kahn & Company
L.L.P., independent certified public accountants (the "Auditors"), to audit
the accounts and certify the financial statements of the Company for the
fiscal year ending November 30, 1999. The appointment shall continue at the
pleasure of the Board of Directors, subject to approval by the shareholders.
The Auditors have acted as the Company's auditors since 1983.
 
  The Board of Directors expects that one or more representatives of the
Auditors will be present at the meeting. The Auditors will then be given the
opportunity to make a statement, and will be available to respond to
appropriate questions.
 
  The Board of Directors recommends a vote in favor of Proposal No. 2. A
majority vote of the aggregated Class A Common Stock and Common Stock is
required for approval.
 
                              III. OTHER MATTERS
 
  The Board of Directors knows of no other matters to be presented, but if any
other matters properly come before the Annual Meeting it is intended that the
persons holding proxies will vote thereon in accordance with their best
judgments.
 
  When a proxy in the form enclosed with this Proxy Statement is returned
properly executed, the shares represented thereby will be voted as indicated
thereon or, if no direction is indicated, in accordance with the
recommendations of the Board of Directors.
 
                              IV. CERTAIN REPORTS
 
  Based upon reports furnished to the Company, all reports required to be
filed during or concerning the Company's 1998 fiscal year, by officers,
directors and principal shareholders, pursuant to Section 16 of the Securities
Exchange Act of 1934 (Form 3, Initial Statement of Beneficial Ownership; Form
4, Statement of Changes of Beneficial Ownership; and Form 5, Annual Statement
of Beneficial Ownership), were timely filed with the Securities and Exchange
Commission.
 
                                          By Order of the Board of Directors
 
                                          /s/ Ira W. Berman
 
                                          Ira W. Berman,
                                          Chairman of the Board of Directors
 
East Rutherford, New Jersey
May 6, 1999
 
                                      10
<PAGE>
 
                             CCA INDUSTRIES, INC.
                        ANNUAL MEETING OF SHAREHOLDERS

     The undersigned, revoking all prior proxies, hereby appoints David Edell
and Ira W. Berman, and each of them, proxies and attorneys in fact, with power
of substitution, to vote all shares the undersigned is entitled to vote at the
Annual Meeting of Shareholders of CCA INDUSTRIES, INC., to be held at the
Fairfield Inn, 850 Route 120, East Rutherford, New Jersey, on June 22, 1999 at
4:00 p.m., and to vote as directed below upon the proposals, and in their
discretion upon such other business as may properly come before the meeting or
any adjournment thereof (all as more fully set forth in the Notice of Meeting
and Proxy Statement, receipt of which is hereby acknowledged).

     THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS. UNLESS OTHERWISE
SPECIFIED, IT WILL BE VOTED "FOR" THE ELECTION OF SIDNEY DWORKIN, RAMI G. ABADA
AND DUNNAN EDELL AS DIRECTORS, AND "FOR" THE APPOINTMENT OF SHEFT KAHN &
COMPANY, L.L.P.
<PAGE>
 
[X] Please mark your         
    votes as in this 
    example.
                               DO NOT PRINT IN 
                                  THIS AREA

- -------------------------------------------------------------------------------

1.  Election of      FOR    WITHHELD           Nominees:         
    Directors        [ ]      [ ]                Sidney Dworkin  
                                                 Rami G. Abada   
                                                 Dunnan Edell     

For, except vote withheld from the following nominees(s):

2. Ratification of the Board of Directors' appointment of Sheft Kahn & Company
L.L.P. as the Company's independent, certified public accountants for the
fiscal year ending November 30, 1999.

                        FOR    AGAINST    ABSTAIN
                        [ ]      [ ]        [ ]

- --------------------------------------------------------------------------------

                                 DO NOT PRINT
                                 IN THIS AREA

- -------------------------------------------------------------------------------

SIGNATURE(S)                                             DATE: 
            --------------------------------------------       --------------

NOTE: Please sign exactly as your name appears hereon. Each joint owner must
sign. Executors, Administrators, Trustees, etc. should indicate those
capacities.


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